[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"en\u002Fblog\u002Fadvertising-statistics":3,"en\u002Fsettings-page":5080,"blog-what-to-read-next-section":6990},{"content":4,"full_slug":5076,"id":5077,"name":1658,"path":134,"published_at":5078,"uuid":5079},{"tag":5,"_uid":1649,"image":1650,"title":1658,"author":1659,"widget":1815,"bgColor":47,"content":1819,"noIndex":16,"noFollow":16,"wistiaId":34,"component":1618,"thumbnail":5065,"youtubeId":34,"meta_image":5070,"meta_title":5073,"page_title":34,"description":34,"publishedDate":5074,"hideFromSitemap":16,"meta_description":5075},[6],{"name":7,"created_at":8,"published_at":9,"updated_at":10,"id":11,"uuid":12,"content":13,"slug":1641,"full_slug":1642,"sort_by_date":134,"position":1643,"tag_list":1644,"is_startpage":16,"parent_id":1645,"meta_data":134,"group_id":1646,"first_published_at":1647,"release_id":134,"lang":1636,"path":134,"alternates":1648,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Design resources","2024-08-26T14:09:52.108Z","2025-02-12T14:24:10.265Z","2025-02-12T14:24:10.293Z",540222543,"6e82c4b3-844d-4c3a-a799-56939bc2843d",{"_uid":14,"title":15,"noIndex":16,"noFollow":16,"component":17,"reference":18,"meta_image":1638,"meta_title":34,"page_title":34,"description":1628,"illustration":1640,"hideFromSitemap":16,"meta_description":34},"e44b1a0b-2afa-4abe-a1fe-37c6a104cf23"," Design resources",false,"BlogCategoryOverviewPage",{"name":19,"created_at":20,"published_at":21,"updated_at":22,"id":23,"uuid":24,"content":25,"slug":1629,"full_slug":1630,"sort_by_date":134,"position":1631,"tag_list":1632,"is_startpage":16,"parent_id":1633,"meta_data":134,"group_id":1634,"first_published_at":1635,"release_id":134,"lang":1636,"path":134,"alternates":1637,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Your next career move: motion graphics vs. animation","2024-09-30T06:45:42.528Z","2026-09-05T00:16:24.094Z","2026-09-05T00:16:24.122Z",555448743,"f0ff000f-00e4-4457-ae55-997ca7312e7c",{"tag":26,"_uid":28,"image":29,"title":19,"author":40,"widget":42,"bgColor":47,"content":48,"noIndex":16,"noFollow":16,"wistiaId":34,"component":1618,"thumbnail":1619,"youtubeId":34,"meta_image":1623,"meta_title":1626,"page_title":34,"description":34,"publishedDate":1627,"hideFromSitemap":16,"meta_description":1628},[27,12],"3788f72d-65c4-4ad7-8c18-e17dc82f2b2e","a8e1a7cf-37e0-4551-aea1-db9befd460bb",[30],{"_uid":31,"image":32,"imageAlt":38,"component":39},"62e34335-8a79-43ca-adbb-08db9dd6b080",{"id":33,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":35,"copyright":34,"fieldtype":36,"meta_data":37,"is_external_url":16},17475438,"","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fx\u002F62e79781c4\u002Fmotion-graphics-vs-animation-newblogcover.avif","asset",{},"Linearity","Image",[41],"0f5fe757-eb31-437c-80a1-926f913f8ca3",{"id":43,"alt":44,"name":34,"focus":34,"title":44,"source":34,"filename":45,"copyright":34,"fieldtype":36,"meta_data":46,"is_external_url":16},18932106,"Your next career move: motion graphics vs. animation | Linearity","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F31598723af\u002Fmotion-graphics-vs-animation_widget.png",{},"decor-salmon",[49],{"_uid":50,"content":51,"component":1617},"d1ae1e07-2065-4a2c-b2db-d64c001ad978",{"type":52,"content":53},"doc",[54,60,71,75,97,106,110,146,162,166,174,216,223,254,261,294,300,330,334,341,360,371,381,387,394,404,474,481,485,495,514,523,554,561,569,573,577,584,606,616,622,629,639,645,652,668,681,692,699,714,725,731,738,766,785,795,801,808,816,835,842,852,862,868,875,884,888,896,900,907,921,928,935,945,954,958,968,975,982,998,1002,1006,1013,1095,1102,1112,1160,1171,1178,1188,1195,1199,1216,1220,1231,1238,1242,1252,1259,1269,1275,1282,1286,1296,1308,1312,1318,1325,1333,1337,1344,1410,1416,1475,1496,1506,1513,1540,1547,1557,1569,1578,1590],{"type":55,"content":56},"paragraph",[57],{"text":58,"type":59},"Whether you’re a seasoned player in the creative industry or a savvy business owner interested in elevating your brand's advertising, motion graphics, and animation are techniques you can use to take your practice to the next level.","text",{"type":55,"content":61},[62,64,69],{"text":63,"type":59},"However, before you can do that, it’s important to ",{"text":65,"type":59,"marks":66},"understand the difference",[67],{"type":68},"bold",{"text":70,"type":59}," between each technique. That way, you can pinpoint the method best for you and use it to deliver a killer end product.",{"type":55,"content":72},[73],{"text":74,"type":59},"Ready to get started? Let’s run through the key differences between these two popular types of animation.",{"type":76,"attrs":77},"blok",{"id":78,"body":79},"9d7b30a1-76d0-4568-93c1-ffa19ae4a8b3",[80],{"_uid":81,"title":82,"button":83,"component":94,"description":95,"backgroundColor":96},"i-dcfadd96-037d-4f5d-ad70-ffc0e2a1c84d","Jumpstart your ideas with Linearity Curve\n",[84],{"_uid":85,"icon":34,"link":86,"size":90,"text":91,"type":92,"component":93},"e5e02788-07cf-4d00-8e8a-93084414d9ff",{"id":34,"url":87,"linktype":88,"fieldtype":89,"cached_url":87},"https:\u002F\u002Fwww.linearity.io\u002Fget-started","url","multilink","medium","Get Started","whiteFill","BaseButton","BlogComponentCta","Take your designs to the next level.\n\n","orange",{"type":98,"attrs":99,"content":101},"heading",{"level":100},2,[102],{"text":103,"type":59,"marks":104},"Historical context: the rise of animation and motion graphics",[105],{"type":68},{"type":55,"content":107},[108],{"text":109,"type":59},"The desire to capture movement and bring life to still images stretches back centuries, with early examples like the flip book (1800s).",{"type":55,"content":111},[112,114,118,120,125,127,138,140,144],{"text":113,"type":59},"The birth of animation as we know it began with the invention of celluloid film in the ",{"text":115,"type":59,"marks":116},"late 19th century",[117],{"type":68},{"text":119,"type":59},". Pioneers like Winsor McCay (",{"text":121,"type":59,"marks":122},"Gertie the Dinosaur",[123],{"type":124},"italic",{"text":126,"type":59},", 1914) and ",{"text":128,"type":59,"marks":129},"Walt Disney",[130,136],{"type":131,"attrs":132},"link",{"href":133,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fa-brief-history-of-disney",null,"_blank",{"type":137},"underline",{"text":139,"type":59}," (",{"text":141,"type":59,"marks":142},"Snow White and the Seven Dwarfs",[143],{"type":124},{"text":145,"type":59},", 1937) established hand-drawn animation as a dominant storytelling medium.",{"type":76,"attrs":147},{"id":78,"body":148},[149,153,158],{"_uid":150,"emoji":34,"bgColor":47,"markdown":151,"component":152},"i-8e5a1955-6035-4b79-b808-a082b7abcc6d","Motion graphics, on the other hand, emerged as a field much later, heavily influenced by technological advancements.","BlogComponentDisclaimer",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":154,"initial":155,"component":156,"backgroundColor":157},"i-939f9d04-9c3d-4056-b70a-42b945399e9f","32","Spacer","transparent",{"src":159,"_uid":160,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002F5fzZFQBXSLM?feature=oembed","i-6515ab0c-24b1-4099-8a44-8ba0f93054c3","YoutubeEmbedComponent",{"type":55,"content":163},[164],{"text":165,"type":59},"Here's a breakdown of the key turning points:",{"type":98,"attrs":167,"content":169},{"level":168},3,[170],{"text":171,"type":59,"marks":172},"Early seeds (1800s–1940s):",[173],{"type":68},{"type":175,"content":176},"bullet_list",[177,197],{"type":178,"content":179},"list_item",[180],{"type":55,"content":181},[182,186,188,195],{"text":183,"type":59,"marks":184},"Pre-cinema devices:",[185],{"type":68},{"text":187,"type":59}," While not strictly animation, ",{"text":189,"type":59,"marks":190},"pre-cinema devices",[191,194],{"type":131,"attrs":192},{"href":193,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fearly-animation-devices\u002F",{"type":137},{"text":196,"type":59}," like the zoetrope and flip book planted the seeds for the illusion of movement.",{"type":178,"content":198},[199],{"type":55,"content":200},[201,205,207,214],{"text":202,"type":59,"marks":203},"Title cards:",[204],{"type":68},{"text":206,"type":59}," Early films often used illustrated ",{"text":208,"type":59,"marks":209},"title cards",[210,213],{"type":131,"attrs":211},{"href":212,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fmovie-title-design\u002F",{"type":137},{"text":215,"type":59}," with minimal animation, hinting at the potential of graphic design in motion.",{"type":98,"attrs":217,"content":218},{"level":168},[219],{"text":220,"type":59,"marks":221},"The rise of motion graphics (1940s–1960s):",[222],{"type":68},{"type":175,"content":224},[225,244],{"type":178,"content":226},[227],{"type":55,"content":228},[229,233,235,242],{"text":230,"type":59,"marks":231},"Experimental films:",[232],{"type":68},{"text":234,"type":59}," The mid-20th century saw a surge of experimental filmmakers like Oskar Fischinger and Norman McLaren, who explored using graphic design elements in ",{"text":236,"type":59,"marks":237},"animated films",[238,241],{"type":131,"attrs":239},{"href":240,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Ffirst-animated-films\u002F",{"type":137},{"text":243,"type":59},".",{"type":178,"content":245},[246],{"type":55,"content":247},[248,252],{"text":249,"type":59,"marks":250},"Technological advancements:",[251],{"type":68},{"text":253,"type":59}," The development of cel animation techniques (acetate sheets with hand-drawn characters) unintentionally freed graphic designers to experiment with animation for specific purposes beyond character-driven narratives.",{"type":98,"attrs":255,"content":256},{"level":168},[257],{"text":258,"type":59,"marks":259},"Motion graphics take center stage (1960s–present):",[260],{"type":68},{"type":175,"content":262},[263],{"type":178,"content":264},[265],{"type":55,"content":266},[267,271,273,277,279,283,285,292],{"text":268,"type":59,"marks":269},"Saul Bass and title sequences:",[270],{"type":68},{"text":272,"type":59}," The legendary graphic designer Saul Bass revolutionized title sequences with iconic works for films like ",{"text":274,"type":59,"marks":275},"Psycho",[276],{"type":124},{"text":278,"type":59}," (1960) and ",{"text":280,"type":59,"marks":281},"North by Northwest ",[282],{"type":124},{"text":284,"type":59},"(1959), showcasing the power of ",{"text":286,"type":59,"marks":287},"motion graphics",[288,291],{"type":131,"attrs":289},{"href":290,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fmotion-design\u002F",{"type":137},{"text":293,"type":59}," in storytelling without characters.",{"type":76,"attrs":295},{"id":78,"body":296},[297],{"src":298,"_uid":299,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002Faj6aBuC1Lb8?feature=oembed","i-1125e358-3609-46ce-a788-088bee25dbf7",{"type":175,"content":301},[302,312],{"type":178,"content":303},[304],{"type":55,"content":305},[306,310],{"text":307,"type":59,"marks":308},"Rise of television and advertising:",[309],{"type":68},{"text":311,"type":59}," The growth of television and advertising created a demand for clear, concise, and visually engaging messages—a perfect fit for motion graphics.",{"type":178,"content":313},[314],{"type":55,"content":315},[316,324,328],{"text":317,"type":59,"marks":318},"Computer animation revolution",[319,322,323],{"type":131,"attrs":320},{"href":321,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcomputer-animation\u002F",{"type":68},{"type":137},{"text":325,"type":59,"marks":326},":",[327],{"type":68},{"text":329,"type":59}," The arrival of powerful computers in the late 20th century opened doors for sophisticated 3D motion graphics and visual effects, further solidifying motion graphics as a distinct field.",{"type":55,"content":331},[332],{"text":333,"type":59},"Today, animation and motion graphics co-exist and often complement each other. But what are the two different techniques? How do they differ? Are they similar in any way? Keep reading to find out.",{"type":98,"attrs":335,"content":336},{"level":100},[337],{"text":338,"type":59,"marks":339},"What's motion graphics?",[340],{"type":68},{"type":55,"content":342},[343,345,349,351,358],{"text":344,"type":59},"This is a small",{"text":346,"type":59,"marks":347}," subset of animation",[348],{"type":68},{"text":350,"type":59}," that makes previously static images more dynamic. It deals almost exclusively with 2D graphics and ",{"text":352,"type":59,"marks":353},"2D graphic software",[354,357],{"type":131,"attrs":355},{"href":356,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002F2d-animation-software\u002F",{"type":137},{"text":359,"type":59},". ",{"type":55,"content":361},[362,369],{"text":363,"type":59,"marks":364},"Creating motion graphics",[365,368],{"type":131,"attrs":366},{"href":367,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-make-motion-graphics\u002F",{"type":137},{"text":370,"type":59}," enhances the visual impact of an otherwise lifeless image, it doesn’t do anything to further its narrative or give it one at all.",{"type":55,"content":372},[373,375,379],{"text":374,"type":59},"For example, do you know when you’re shopping online that a quick buy option appears on screen? Or when a static banner pauses when you hover over it? That’s motion graphics. It’s a ",{"text":376,"type":59,"marks":377},"simple, effective, and widely used ",[378],{"type":68},{"text":380,"type":59},"part of media that millions of people use or encounter every single day.",{"type":76,"attrs":382},{"id":78,"body":383},[384],{"_uid":385,"emoji":34,"bgColor":47,"markdown":386,"component":152},"i-b2e794be-3d69-4324-8730-a925eb630d86","Looking for the secret sauce to motion design? Check out our toolbox of [motion graphics resources](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fmotion-design-resources\u002F) every professional designer needs.",{"type":98,"attrs":388,"content":389},{"level":100},[390],{"text":391,"type":59,"marks":392},"10 examples of motion graphics",[393],{"type":68},{"type":55,"content":395},[396,398,402],{"text":397,"type":59},"Despite being one of the most popular animation modes, it’s often hard to spot. Here are some ",{"text":399,"type":59,"marks":400},"well-known examples",[401],{"type":68},{"text":403,"type":59}," of when it’s put to good use:",{"type":405,"attrs":406,"content":408},"ordered_list",{"order":407},1,[409,420,426,432,438,444,450,456,462,468],{"type":178,"content":410},[411],{"type":55,"content":412},[413],{"text":414,"type":59,"marks":415},"Dynamic logos",[416,419],{"type":131,"attrs":417},{"href":418,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimated-logos\u002F",{"type":137},{"type":178,"content":421},[422],{"type":55,"content":423},[424],{"text":425,"type":59},"Animated page titles",{"type":178,"content":427},[428],{"type":55,"content":429},[430],{"text":431,"type":59},"Lower Thirds or title cards",{"type":178,"content":433},[434],{"type":55,"content":435},[436],{"text":437,"type":59},"UI animation",{"type":178,"content":439},[440],{"type":55,"content":441},[442],{"text":443,"type":59},"Animated icons",{"type":178,"content":445},[446],{"type":55,"content":447},[448],{"text":449,"type":59},"Graphic design videos",{"type":178,"content":451},[452],{"type":55,"content":453},[454],{"text":455,"type":59},"Explainer videos",{"type":178,"content":457},[458],{"type":55,"content":459},[460],{"text":461,"type":59},"Music videos",{"type":178,"content":463},[464],{"type":55,"content":465},[466],{"text":467,"type":59},"Online Video transitions",{"type":178,"content":469},[470],{"type":55,"content":471},[472],{"text":473,"type":59},"GIFs",{"type":98,"attrs":475,"content":476},{"level":100},[477],{"text":478,"type":59,"marks":479},"What's animation?",[480],{"type":68},{"type":55,"content":482},[483],{"text":484,"type":59},"Now, it’s time to tackle the great, big parent term that is animation.",{"type":55,"content":486},[487,489,493],{"text":488,"type":59},"In motion graphics, animation is a technique for giving static imagery movement. However, it’s also an umbrella term that categorizes the ",{"text":490,"type":59,"marks":491},"whole field of moving imagery",[492],{"type":68},{"text":494,"type":59},", including everything from cartoons and typography to motion graphics itself.",{"type":76,"attrs":496},{"id":78,"body":497},[498,509,511],{"_uid":499,"title":500,"button":501,"component":94,"description":507,"backgroundColor":508},"i-1df1fdfe-9f7c-4b6c-b041-705763f9f80d","Transform Your ideas into animations",[502],{"_uid":503,"icon":34,"link":504,"size":90,"text":506,"type":92,"component":93},"773c6fef-c7b4-4ef8-89f5-a0f4568ec5b5",{"id":34,"url":505,"linktype":88,"fieldtype":89,"cached_url":505},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Ftutorials\u002Fworkshops\u002Fcreate-your-first-animation-with-linearity-move\u002F","Start tutorial","Linearity Move is perfect for beginners and professionals alike. Make your first animation with Move.\n\n","green",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":510,"initial":155,"component":156,"backgroundColor":157},"i-46896377-e31f-4820-8b07-cd14883b5636",{"_uid":512,"emoji":34,"bgColor":47,"markdown":513,"component":152},"i-03f6b4f7-034e-484a-8286-69ed73f22cbc","Think of animation as an all-encompassing umbrella that includes multiple motion graphic design styles.",{"type":55,"content":515},[516],{"text":517,"type":59,"marks":518},"This means that while motion graphics may always fall under the umbrella of animation, animation doesn’t always exclusively mean motion graphics—get it?",[519],{"type":520,"attrs":521},"textStyle",{"color":522},"#111717",{"type":76,"attrs":524},{"id":78,"body":525},[526],{"_uid":527,"cards":528,"component":553},"i-cdf7e245-d38a-4525-bca2-17312925105b",[529,542],{"_uid":530,"image":531,"button":535,"component":541},"3316bcc3-0742-4b40-a4aa-58671fe2e4b4",{"id":532,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":533,"copyright":34,"fieldtype":36,"meta_data":534,"is_external_url":16},17475474,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F574x1020\u002F6ea7be6791\u002Ffilters_format-webp-_quality-75-1.webp",{},[536],{"_uid":537,"icon":34,"link":538,"size":90,"text":540,"type":92,"component":93},"800bb715-4fac-4066-bc3b-57c2987c165b",{"id":34,"url":539,"linktype":88,"fieldtype":89,"cached_url":539},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fanimated-templates\u002Fillustrated-vector-agency-ideas-ad\u002F","Get this template","BlogTwoColumnTemplatesItem",{"_uid":543,"image":544,"button":548,"component":541},"b43dae9f-5c33-423f-93fd-d66efd5d0294",{"id":545,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":546,"copyright":34,"fieldtype":36,"meta_data":547,"is_external_url":16},17475473,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1019x1020\u002Fd881951188\u002Ffilters_format-webp-_quality-75-2.webp",{},[549],{"_uid":550,"icon":34,"link":551,"size":90,"text":540,"type":92,"component":93},"78651033-1ec1-47b5-a7c7-92405374d872",{"id":34,"url":552,"linktype":88,"fieldtype":89,"cached_url":552},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fanimated-templates\u002Fcreative-agency-showreel\u002F","BlogTwoColumnTemplates",{"type":98,"attrs":555,"content":556},{"level":100},[557],{"text":558,"type":59,"marks":559},"5 styles of animation",[560],{"type":68},{"type":55,"content":562},[563,565],{"text":564,"type":59},"Under the umbrella of animation, there are ",{"text":566,"type":59,"marks":567},"five main styles.",[568],{"type":68},{"type":55,"content":570},[571],{"text":572,"type":59},"Each one has different costs, uses, and requirements, and together, they are responsible for the entire world of graphics that we know, love, and use today.",{"type":55,"content":574},[575],{"text":576,"type":59},"Here are the five types of animation techniques.",{"type":98,"attrs":578,"content":579},{"level":168},[580],{"text":581,"type":59,"marks":582},"1. Traditional animation",[583],{"type":68},{"type":55,"content":585},[586,588,592,594,598,600,604],{"text":587,"type":59},"Are you familiar with ",{"text":589,"type":59,"marks":590},"Tarzan ",[591],{"type":124},{"text":593,"type":59},"(1999)? ",{"text":595,"type":59,"marks":596},"The Lion King ",[597],{"type":124},{"text":599,"type":59},"(1994)? ",{"text":601,"type":59,"marks":602},"Pinocchio ",[603],{"type":124},{"text":605,"type":59},"(1940)? Well, those are all made using traditional animation methods.",{"type":55,"content":607},[608,610,614],{"text":609,"type":59},"Traditional animation is a technique in which each frame is ",{"text":611,"type":59,"marks":612},"drawn by hand",[613],{"type":68},{"text":615,"type":59},". It can also be known as hand-drawn animation or cel animation, and until the age of computer animation, it was the dominant type of animation used in cinema.",{"type":76,"attrs":617},{"id":78,"body":618},[619],{"src":620,"_uid":621,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002Fie53R2HEZ6g?feature=oembed","i-6643561a-5b94-41a8-b409-0a1dd6f72828",{"type":98,"attrs":623,"content":624},{"level":168},[625],{"text":626,"type":59,"marks":627},"2. Motion graphics",[628],{"type":68},{"type":55,"content":630},[631,633,637],{"text":632,"type":59},"As explained above, this is a subgenre of animation that turns a ",{"text":634,"type":59,"marks":635},"still image into a moving one.",[636],{"type":68},{"text":638,"type":59}," However, the image rarely has a story or an emotive edge.",{"type":76,"attrs":640},{"id":78,"body":641},[642],{"src":643,"_uid":644,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FBR5IuoxNJUU?start=3&feature=oembed","i-93aca940-ed35-4c93-a9da-2565963e1111",{"type":98,"attrs":646,"content":647},{"level":168},[648],{"text":649,"type":59,"marks":650},"3. Stop motion animation",[651],{"type":68},{"type":55,"content":653},[654,656,660,662,666],{"text":655,"type":59},"This ",{"text":657,"type":59,"marks":658},"frame-by-frame",[659],{"type":68},{"text":661,"type":59}," movement of objects and figures creates an ",{"text":663,"type":59,"marks":664},"illusion of fluid movement",[665],{"type":68},{"text":667,"type":59},". This manual technique allows for any kind of physical item to star in a picture, as long as it keeps still, of course.",{"type":55,"content":669},[670,672,679],{"text":671,"type":59},"Though incredibly delicate and time-consuming, ",{"text":673,"type":59,"marks":674},"stop motion animation",[675,678],{"type":131,"attrs":676},{"href":677,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fstop-motion\u002F",{"type":137},{"text":680,"type":59}," is a popular and beautiful art form. ",{"type":76,"attrs":682},{"id":78,"body":683},[684,687,689],{"_uid":685,"emoji":34,"bgColor":47,"markdown":686,"component":152},"i-d920a233-4196-4e03-83fe-97365df2b56c","It was the style championed in films such as *Fantastic Mr. Fox* (2009) and *Coraline* (2009)",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":688,"initial":155,"component":156,"backgroundColor":157},"i-0ff5e3d7-6f9a-4311-9541-cfd45348ae7d",{"src":690,"_uid":691,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002Fn2igjYFojUo?feature=oembed","i-95568d25-63cb-4a2f-8093-cc28f130439a",{"type":98,"attrs":693,"content":694},{"level":168},[695],{"text":696,"type":59,"marks":697},"4. 2D animation",[698],{"type":68},{"type":55,"content":700},[701,708,710],{"text":702,"type":59,"marks":703},"Animating in 2D",[704,707],{"type":131,"attrs":705},{"href":706,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002F2d-animation\u002F",{"type":137},{"text":709,"type":59}," is probably the most common style of animation and refers to two-dimensional graphics that are rapidly sequenced to create the ",{"text":711,"type":59,"marks":712},"illusion of lifelike movement.",[713],{"type":68},{"type":55,"content":715},[716,718,724],{"text":717,"type":59},"Graphics drawn by hand are often categorized as traditional animation. But they can also be produced using ",{"text":719,"type":59,"marks":720},"animation software",[721,723],{"type":131,"attrs":722},{"href":356,"uuid":134,"anchor":134,"target":135,"linktype":88},{"type":137},{"text":243,"type":59},{"type":76,"attrs":726},{"id":78,"body":727},[728],{"src":729,"_uid":730,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002F2tC2Q2xphRQ?start=2&feature=oembed","i-8bf7f3d2-5ad9-4f83-88d3-5604874fef73",{"type":98,"attrs":732,"content":733},{"level":168},[734],{"text":735,"type":59,"marks":736},"5. 3D animation",[737],{"type":68},{"type":55,"content":739},[740,742,746,748,752,754,758,760,764],{"text":741,"type":59},"This refers to graphics modeled in a ",{"text":743,"type":59,"marks":744},"three-dimensional virtual environment",[745],{"type":68},{"text":747,"type":59}," and then animated. It’s the most-used style in the animation industry today, and it has inspired movies such as ",{"text":749,"type":59,"marks":750},"Toy Story ",[751],{"type":124},{"text":753,"type":59},"(1995), ",{"text":755,"type":59,"marks":756},"Monsters Inc. ",[757],{"type":124},{"text":759,"type":59},"(2001), and ",{"text":761,"type":59,"marks":762},"Frozen ",[763],{"type":124},{"text":765,"type":59},"(2013).",{"type":55,"content":767},[768,770,774,776,783],{"text":769,"type":59},"Designers specializing in 3D animation begin by conceptualizing a character or object, creating a ",{"text":771,"type":59,"marks":772},"to-scale model",[773],{"type":68},{"text":775,"type":59},", and ",{"text":777,"type":59,"marks":778},"using 3D animation software",[779,782],{"type":131,"attrs":780},{"href":781,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-software\u002F",{"type":137},{"text":784,"type":59}," to bring it to life.",{"type":55,"content":786},[787,789,793],{"text":788,"type":59},"Integrating the 3D model into the digital environment decked out with special effects allows them to watch how it responds to and ",{"text":790,"type":59,"marks":791},"acts in a 360° space",[792],{"type":68},{"text":794,"type":59},", producing a pretty darn accurate end product.",{"type":76,"attrs":796},{"id":78,"body":797},[798],{"src":799,"_uid":800,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FbwzLiQZDw2I?feature=oembed","i-ef7b3f2e-d557-4ff6-bcda-24b75a9854d4",{"type":98,"attrs":802,"content":803},{"level":100},[804],{"text":805,"type":59,"marks":806},"Motion graphics vs. animation: a comparison",[807],{"type":68},{"type":55,"content":809},[810,812],{"text":811,"type":59},"Now that you understand the key differences, let's compare both modes so that you can pinpoint which ",{"text":813,"type":59,"marks":814},"best suits your requirements.",[815],{"type":68},{"type":76,"attrs":817},{"id":78,"body":818},[819],{"_uid":820,"image":821,"title":828,"button":829,"component":833,"description":834},"i-9f661ae6-4995-4e42-b38b-9acc277db0eb",[822],{"_uid":823,"image":824,"imageAlt":39,"component":39},"a34791cc-3805-497c-8c58-f3a5a93df2a9",{"id":825,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":826,"copyright":34,"fieldtype":36,"meta_data":827,"is_external_url":16},17423592,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F688x488\u002Ff85f7be569\u002Fsnippet-banner-image.png",{},"Bring motion in-house",[830],{"_uid":831,"icon":34,"link":832,"size":90,"text":91,"type":92,"component":93},"efcb819f-5ec6-41ae-b270-8b5898ef1319",{"id":34,"url":87,"linktype":88,"fieldtype":89,"cached_url":87},"BlogComponentBigCta","Animate marketing assets in seconds with Linearity Move.",{"type":98,"attrs":836,"content":837},{"level":168},[838],{"text":839,"type":59,"marks":840},"Statistics vs. narratives",[841],{"type":68},{"type":55,"content":843},[844,846,850],{"text":845,"type":59},"Motion graphics tend to be less captivating than animation. They simply aim to enhance the delivery of a selling point, statistic, or instruction, while animation concentrates on ",{"text":847,"type":59,"marks":848},"crafting a narrative",[849],{"type":68},{"text":851,"type":59}," and developing characters.",{"type":55,"content":853},[854,856,860],{"text":855,"type":59},"A successful animation connects with its audience, tugs at their heartstrings, and tells a story. Meanwhile, a functioning motion graphic merely ",{"text":857,"type":59,"marks":858},"informs, teaches, or instructs",[859],{"type":68},{"text":861,"type":59}," them.",{"type":76,"attrs":863},{"id":78,"body":864},[865],{"_uid":866,"emoji":34,"bgColor":47,"markdown":867,"component":152},"i-97fbedf1-fcbe-44a5-a23d-1515fc90729d","If the animated picture you’re looking at tells a gripping story or enhances a narrative, chances are you have an animation and not a motion graphic.",{"type":98,"attrs":869,"content":870},{"level":168},[871],{"text":872,"type":59,"marks":873},"Simple vs. complex",[874],{"type":68},{"type":55,"content":876},[877,879,883],{"text":878,"type":59},"Generally speaking, motion graphics call for ",{"text":880,"type":59,"marks":881},"less complex designs than animation",[882],{"type":68},{"text":243,"type":59},{"type":55,"content":885},[886],{"text":887,"type":59},"Now, don’t get it twisted. This doesn’t mean that designing them is a piece of cake. It just means that creating a superbly effective motion graphic usually requires fewer resources.",{"type":55,"content":889},[890,892],{"text":891,"type":59},"For example, do you want to design a pop-out title for your company’s introductory video? With the right software, you can likely do so swiftly and with ",{"text":893,"type":59,"marks":894},"little to no complications.",[895],{"type":68},{"type":55,"content":897},[898],{"text":899,"type":59},"If you’re hoping to produce a captivating animated feature from start to finish, one that meets its function expertly just like the pop-out title on your company’s introductory video did, then you’ll need an extensive skillset, ample resources, and an empty calendar.",{"type":98,"attrs":901,"content":902},{"level":168},[903],{"text":904,"type":59,"marks":905},"Reasonably priced vs. expensive",[906],{"type":68},{"type":55,"content":908},[909,911,915,917],{"text":910,"type":59},"As mentioned above, designing an animation that meets its function tends to be more ",{"text":912,"type":59,"marks":913},"time-consuming and complex",[914],{"type":68},{"text":916,"type":59}," than creating a satisfactory motion graphic. Producing a motion graphic requires less specific input and is thus generally ",{"text":918,"type":59,"marks":919},"less expensive.",[920],{"type":68},{"type":76,"attrs":922},{"id":78,"body":923},[924],{"_uid":925,"emoji":926,"bgColor":47,"markdown":927,"component":152},"i-654028d3-72ec-4e82-88c5-6341f438abee","💡","With the increasing use of artificial intelligence in animation creation, you can expect to see the current high prices [decrease by around 30%](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-statistics\u002F).",{"type":98,"attrs":929,"content":930},{"level":168},[931],{"text":932,"type":59,"marks":933},"2D vs. 3D",[934],{"type":68},{"type":55,"content":936},[937,939,943],{"text":938,"type":59},"Another distinguishing feature between animation and motion graphics is their difference in dimensions. While animation can refer to ",{"text":940,"type":59,"marks":941},"both 2D and 3D graphics,",[942],{"type":68},{"text":944,"type":59}," things like banners and GIFs are almost exclusively comprised of 2D images.",{"type":55,"content":946},[947,949,953],{"text":948,"type":59},"While this difference may result in motion graphics appearing less riveting than the realistic graphics defined by animation, that isn’t necessarily a bad thing. A motion graphic isn't going to capture your heart or seem lifelike. It serves to ",{"text":950,"type":59,"marks":951},"direct and inform",[952],{"type":68},{"text":243,"type":59},{"type":55,"content":955},[956],{"text":957,"type":59},"A 2D design is often easier to digest and understand, enabling the viewer to promptly follow its instructions and the motion graphic to meet its goal.",{"type":55,"content":959},[960,962,966],{"text":961,"type":59},"However, 3D motion graphics is no longer limited to high-budget productions and we are seeing this trend become increasingly common. With user-friendly 3D software becoming more accessible, we can expect a",{"text":963,"type":59,"marks":964}," surge in 3D elements",[965],{"type":68},{"text":967,"type":59}," seamlessly integrated into motion graphics projects.",{"type":76,"attrs":969},{"id":78,"body":970},[971],{"_uid":972,"markdown":973,"component":974},"i-33a9c080-fab4-4166-b998-37c5c96c8ded","\"If we are talking motion graphic trends, then I predict the following:  \n1) 3D textures: using 3D textures in a 2D animation environments.  \n2) Experimental minimalism: simple shapes and high contrast colors in a minimalist composition to avoid distractions.”—Maddy Zoli, Senior Designer at Linearity","BlogComponentQuote",{"type":98,"attrs":976,"content":977},{"level":168},[978],{"text":979,"type":59,"marks":980},"Accessory vs. main focus",[981],{"type":68},{"type":55,"content":983},[984,986,990,992,996],{"text":985,"type":59},"Generally speaking, motion graphics tend to ",{"text":987,"type":59,"marks":988},"integrate over preexisting live-action",[989],{"type":68},{"text":991,"type":59}," or real-life footage, such as a video or website. However, animations, on the other hand, tend to exist as ",{"text":993,"type":59,"marks":994},"standalone imagery",[995],{"type":68},{"text":997,"type":59}," over a generated background of other animations.",{"type":55,"content":999},[1000],{"text":1001,"type":59},"However, in film title design, motion graphics take center stage. ",{"type":55,"content":1003},[1004],{"text":1005,"type":59},"An additional difference is that motion graphics developed out of experiments in computer graphics, whereas animation developed out of art and comics",{"type":98,"attrs":1007,"content":1008},{"level":100},[1009],{"text":1010,"type":59,"marks":1011},"A quick summary table of the differences",[1012],{"type":68},{"type":76,"attrs":1014},{"id":78,"body":1015},[1016],{"_uid":1017,"content":1018,"component":1093,"showHeader":1094},"i-04a9f654-8634-432c-bf36-e5ee4c115e6d",{"tbody":1019,"thead":1082,"fieldtype":1092},[1020,1034,1046,1058,1070],{"_uid":1021,"body":1022,"component":1033},"ec96d931-f500-414d-934f-0d43e3eed6df",[1023,1027,1030],{"_uid":1024,"value":1025,"component":1026},"5f9394a7-e40f-4463-942b-ac37ec4a278a","Focus","_table_col",{"_uid":1028,"value":1029,"component":1026},"3463dee5-ea3c-4b55-8f89-360da48bdc3d","Statistics and instructions",{"_uid":1031,"value":1032,"component":1026},"4007a6f2-1d4e-4e6f-98b4-e56ab80509e3","Narratives","_table_row",{"_uid":1035,"body":1036,"component":1033},"323a099d-a31a-4c12-96f4-c5fd666c3ee9",[1037,1040,1043],{"_uid":1038,"value":1039,"component":1026},"22d84fac-4bb6-42a5-a996-0dd4c5606f94","Complexity",{"_uid":1041,"value":1042,"component":1026},"6aa518a8-6c81-4ed8-b76a-44aa4d5ff99b","Simple",{"_uid":1044,"value":1045,"component":1026},"93070c70-86a0-4ccb-961c-28b9b0522d96","Complex",{"_uid":1047,"body":1048,"component":1033},"52f78f03-b511-4ad5-b231-e93e5387c938",[1049,1052,1055],{"_uid":1050,"value":1051,"component":1026},"dd09cdc7-f6f8-41db-b178-d27c20cf4999","Cost",{"_uid":1053,"value":1054,"component":1026},"b9ff74fa-27f0-4e13-a36d-eb8ed13cf9e6","Reasonably priced",{"_uid":1056,"value":1057,"component":1026},"10977453-5ee5-456c-a97f-836abf08b1cc","Expensive",{"_uid":1059,"body":1060,"component":1033},"00dec5c4-432c-4e7d-89ba-1301bed2e6e1",[1061,1064,1067],{"_uid":1062,"value":1063,"component":1026},"0ca0ab3c-dcc5-46e8-8a94-e15531fb5717","Dimension",{"_uid":1065,"value":1066,"component":1026},"3621a623-5b2b-4742-ac2e-e2cd7a018490","Mainly 2D",{"_uid":1068,"value":1069,"component":1026},"b6308d44-4a5a-49df-a1db-1299e3a0cb21","2D and 3D",{"_uid":1071,"body":1072,"component":1033},"76330df8-093b-405d-ad69-6642d2195288",[1073,1076,1079],{"_uid":1074,"value":1075,"component":1026},"85916b26-df55-421f-9a99-b6a5ad662d6e","Role",{"_uid":1077,"value":1078,"component":1026},"4eebe3d9-9c05-4589-9ff2-9fa1e12e8041","Accessory (but not always)",{"_uid":1080,"value":1081,"component":1026},"b6ee8eea-1876-4cba-9f71-3a0a75bcb6c9","Main focus",[1083,1086,1089],{"_uid":1084,"value":34,"component":1085},"7e320148-24ca-4b1d-8929-2b9d6b1eb3ed","_table_head",{"_uid":1087,"value":1088,"component":1085},"5c084b05-c922-4986-bae1-1d460cc7b87a","Motion graphics",{"_uid":1090,"value":1091,"component":1085},"35505487-7977-4f63-b0a9-4fa5d2ec6350","Animation","table","BlogTableComponent",true,{"type":98,"attrs":1096,"content":1097},{"level":100},[1098],{"text":1099,"type":59,"marks":1100},"The software used for both",[1101],{"type":68},{"type":55,"content":1103},[1104,1106,1110],{"text":1105,"type":59},"Years ago, graphic designers used only physical tools to create scenes, characters, or accessories. Today, animators and graphic artists alike have a huge",{"text":1107,"type":59,"marks":1108}," range of digital tools",[1109],{"type":68},{"text":1111,"type":59}," at their fingertips that allow them to produce clean, functional designs promptly. Here are some of our favorite tools used for both:",{"type":175,"content":1113},[1114,1136,1142,1148,1154],{"type":178,"content":1115},[1116],{"type":55,"content":1117},[1118,1125,1127,1134],{"text":1119,"type":59,"marks":1120},"Linearity Curve",[1121,1124],{"type":131,"attrs":1122},{"href":1123,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fcurve\u002F",{"type":137},{"text":1126,"type":59}," and ",{"text":1128,"type":59,"marks":1129},"Linearity Move",[1130,1133],{"type":131,"attrs":1131},{"href":1132,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fmove\u002F",{"type":137},{"text":1135,"type":59}," (used together as a powerful combination)",{"type":178,"content":1137},[1138],{"type":55,"content":1139},[1140],{"text":1141,"type":59},"MAYA",{"type":178,"content":1143},[1144],{"type":55,"content":1145},[1146],{"text":1147,"type":59},"Blender",{"type":178,"content":1149},[1150],{"type":55,"content":1151},[1152],{"text":1153,"type":59},"Animate",{"type":178,"content":1155},[1156],{"type":55,"content":1157},[1158],{"text":1159,"type":59},"Adobe After Effects",{"type":76,"attrs":1161},{"id":78,"body":1162},[1163,1166,1168],{"src":1164,"_uid":1165,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FjcLFCSjFK08","i-9b16c736-2083-44fd-b528-b2a6cdae05c2",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":1167,"initial":155,"component":156,"backgroundColor":157},"i-ae4db9ab-32ce-415b-9163-985ff24053af",{"_uid":1169,"emoji":34,"bgColor":47,"markdown":1170,"component":152},"i-d0961a2a-d344-4951-b763-e82da317db28","Interested in using our graphic design and animation tools? Check out [our pricing](https:\u002F\u002Fwww.linearity.io\u002Fpricing\u002F) here. Spoiler alert: you can try our tools for free.",{"type":98,"attrs":1172,"content":1173},{"level":100},[1174],{"text":1175,"type":59,"marks":1176},"Which technique should you use?",[1177],{"type":68},{"type":55,"content":1179},[1180,1182,1186],{"text":1181,"type":59},"Now that you’re up to speed on all things motion graphics vs animation, it’s time to pinpoint the mode that will best leverage your skill set and meet your requirements. Below are some ",{"text":1183,"type":59,"marks":1184},"key questions",[1185],{"type":68},{"text":1187,"type":59}," to consider before you make your pick.",{"type":98,"attrs":1189,"content":1190},{"level":168},[1191],{"text":1192,"type":59,"marks":1193},"Do you want your graphic to tell a story?",[1194],{"type":68},{"type":55,"content":1196},[1197],{"text":1198,"type":59},"If you answered yes, you should probably go for animation.",{"type":55,"content":1200},[1201,1202,1206,1208,1215],{"text":1091,"type":59},{"text":1203,"type":59,"marks":1204}," breathes life into a character",[1205],{"type":68},{"text":1207,"type":59},". It enables viewers to connect with the characters and their stories on an emotional level. Take, for example, ",{"text":1209,"type":59,"marks":1210},"Studio Ghibli's masterpieces",[1211,1214],{"type":131,"attrs":1212},{"href":1213,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fstudio-ghibli",{"type":137},{"text":359,"type":59},{"type":55,"content":1217},[1218],{"text":1219,"type":59},"Ghibli characters aren't just drawn; they're animated with meticulous attention to detail. Subtle movements like a furrowed brow, a trembling hand, or the way hair blows in the wind all contribute to conveying emotions and personality.  This makes them feel real and relatable, even if they're fantastical creatures like Totoro or No-Face.",{"type":76,"attrs":1221},{"id":78,"body":1222},[1223,1226,1228],{"src":1224,"_uid":1225,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FGAp2_0JJskk?feature=oembed","i-82bf4991-dd6e-4480-ae0d-a631552a6463",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":1227,"initial":155,"component":156,"backgroundColor":157},"i-69c4a0af-2186-4804-b7de-77cac87fd414",{"_uid":1229,"emoji":34,"bgColor":47,"markdown":1230,"component":152},"i-92d3969d-bb21-4756-9aa1-01aa06bc01b3","Animation will make your narrative more realistic and captivating. So, if you aim to take your audience on a journey, animation is the right medium for you.",{"type":98,"attrs":1232,"content":1233},{"level":168},[1234],{"text":1235,"type":59,"marks":1236},"Do you want your graphics to be the focus of your media?",[1237],{"type":68},{"type":55,"content":1239},[1240],{"text":1241,"type":59},"If you answered no, we suggest you opt for motion graphics.",{"type":55,"content":1243},[1244,1246,1250],{"text":1245,"type":59},"3D animations are made to captivate, and thus, they tend to steal the show. If you’re merely looking to enhance your pre-existing website or instructional video, ",{"text":1247,"type":59,"marks":1248},"keep things simple",[1249],{"type":68},{"text":1251,"type":59}," with a functional motion graphic.",{"type":98,"attrs":1253,"content":1254},{"level":168},[1255],{"text":1256,"type":59,"marks":1257},"Are you using your animated graphics to instruct or teach viewers?",[1258],{"type":68},{"type":55,"content":1260},[1261,1263,1267],{"text":1262,"type":59},"If you answered yes, we advise",{"text":1264,"type":59,"marks":1265}," incorporating motion graphics",[1266],{"type":68},{"text":1268,"type":59}," into your presentation, video, or image. Their simple nature makes them fantastic learning aids and visual cues.",{"type":76,"attrs":1270},{"id":78,"body":1271},[1272],{"_uid":1273,"emoji":34,"bgColor":47,"markdown":1274,"component":152},"i-720924ae-aa09-46b1-8425-b091536714c9","If you’re preparing an animated presentation, stand out from the crowd by including some captivating motion design.",{"type":98,"attrs":1276,"content":1277},{"level":168},[1278],{"text":1279,"type":59,"marks":1280},"Will your graphic be used for corporate branding purposes?",[1281],{"type":68},{"type":55,"content":1283},[1284],{"text":1285,"type":59},"If you answered no, then consider using animation. If you answered yes, it’s motion graphics for you.",{"type":55,"content":1287},[1288,1290,1294],{"text":1289,"type":59},"While the vivid and catchy nature of a cartoon or 3D object may be enticing, it can also be labeled as fantastical, distracting, or childlike, thereby making it ",{"text":1291,"type":59,"marks":1292},"unsuitable for certain projects",[1293],{"type":68},{"text":1295,"type":59}," or settings.",{"type":55,"content":1297},[1298,1300,1307],{"text":1299,"type":59},"That’s why we recommend using plain 2D graphics for a project that is rooted in professional settings such as an office, university, or informative website. You're probably already familiar with the ",{"text":1301,"type":59,"marks":1302},"2D corporate illustration style",[1303,1306],{"type":131,"attrs":1304},{"href":1305,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcorporate-illustrations",{"type":137},{"text":243,"type":59},{"type":55,"content":1309},[1310],{"text":1311,"type":59},"However, animation does have its place for some corporate purposes and can be particularly useful for training or when used in conjunction with motion graphics to make explainer videos.",{"type":76,"attrs":1313},{"id":78,"body":1314},[1315],{"src":1316,"_uid":1317,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FuGPXaDaNla0?feature=oembed","i-c91544cd-3070-4b9b-a436-51e9116fcc1c",{"type":98,"attrs":1319,"content":1320},{"level":100},[1321],{"text":1322,"type":59,"marks":1323},"Animation vs. motion graphics as a career",[1324],{"type":68},{"type":55,"content":1326},[1327,1329],{"text":1328,"type":59},"Hopefully, at this point in the article, you’ve realized that animation and motion design are different. So, it should be no surprise that they offe",{"text":1330,"type":59,"marks":1331},"r diverse and exciting career paths. ",[1332],{"type":68},{"type":55,"content":1334},[1335],{"text":1336,"type":59},"Here's a breakdown of some key roles and the skillsets needed to thrive in each:",{"type":98,"attrs":1338,"content":1339},{"level":168},[1340],{"text":1341,"type":59,"marks":1342},"Motion graphics careers",[1343],{"type":68},{"type":175,"content":1345},[1346,1381,1391],{"type":178,"content":1347},[1348],{"type":55,"content":1349},[1350,1358,1361,1363,1370,1372,1379],{"text":1351,"type":59,"marks":1352},"Motion graphics designer",[1353,1356,1357],{"type":131,"attrs":1354},{"href":1355,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fmotion-designer\u002F",{"type":68},{"type":137},{"text":325,"type":59,"marks":1359},[1360],{"type":68},{"text":1362,"type":59}," These artists create animated visuals for various purposes, like marketing videos, explainer videos, and title sequences. They require strong graphic design skills, an understanding of ",{"text":1364,"type":59,"marks":1365},"animation principles",[1366,1369],{"type":131,"attrs":1367},{"href":1368,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fprinciples-of-animation",{"type":137},{"text":1371,"type":59},", proficiency in motion graphics software, and the ability to communicate ideas visually so that they can bring graphic elements and ",{"text":1373,"type":59,"marks":1374},"any typography",[1375,1378],{"type":131,"attrs":1376},{"href":1377,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-animate-text\u002F",{"type":137},{"text":1380,"type":59}," to life.",{"type":178,"content":1382},[1383],{"type":55,"content":1384},[1385,1389],{"text":1386,"type":59,"marks":1387},"3D motion graphics artist:",[1388],{"type":68},{"text":1390,"type":59}," This role requires 3D software expertise to create and animate 3D models for motion graphics projects. Skills in lighting, texturing, and rendering are also essential.",{"type":178,"content":1392},[1393],{"type":55,"content":1394},[1395,1399,1401,1408],{"text":1396,"type":59,"marks":1397},"Kinetic typographer:",[1398],{"type":68},{"text":1400,"type":59}," Specialists in animating text, ",{"text":1402,"type":59,"marks":1403},"kinetic typographers",[1404,1407],{"type":131,"attrs":1405},{"href":1406,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fkinetic-typography\u002F",{"type":137},{"text":1409,"type":59}," create engaging and informative text-based animations. They require strong typography skills, an understanding of animation principles, and proficiency in motion graphics software.",{"type":98,"attrs":1411,"content":1412},{"level":168},[1413],{"text":1091,"type":59,"marks":1414},[1415],{"type":68},{"type":175,"content":1417},[1418,1428,1447,1465],{"type":178,"content":1419},[1420],{"type":55,"content":1421},[1422,1426],{"text":1423,"type":59,"marks":1424},"Animator (2D or 3D):",[1425],{"type":68},{"text":1427,"type":59}," Animators bring characters and objects to life with movement and expression. They require strong drawing\u002Fmodeling skills, an understanding of animation principles (timing, spacing, etc.), and the ability to collaborate effectively.",{"type":178,"content":1429},[1430],{"type":55,"content":1431},[1432,1436,1438,1445],{"text":1433,"type":59,"marks":1434},"Character designer:",[1435],{"type":68},{"text":1437,"type":59}," ",{"text":1439,"type":59,"marks":1440},"Character designers",[1441,1444],{"type":131,"attrs":1442},{"href":1443,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcharacter-design\u002F",{"type":137},{"text":1446,"type":59}," are responsible for creating characters' visual identities. They need impressive drawing skills, an understanding of anatomy and character development, and the ability to translate ideas into visually appealing characters.",{"type":178,"content":1448},[1449],{"type":55,"content":1450},[1451,1455,1456,1463],{"text":1452,"type":59,"marks":1453},"Storyboarding artist:",[1454],{"type":68},{"text":1437,"type":59},{"text":1457,"type":59,"marks":1458},"Storyboard animation artists",[1459,1462],{"type":131,"attrs":1460},{"href":1461,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fstoryboarding-in-animation\u002F",{"type":137},{"text":1464,"type":59}," visually map out the narrative flow of an animation project. They require storytelling skills, the ability to translate scripts into visuals, and a good understanding of filmmaking techniques.",{"type":178,"content":1466},[1467],{"type":55,"content":1468},[1469,1473],{"text":1470,"type":59,"marks":1471},"Concept artist:",[1472],{"type":68},{"text":1474,"type":59}," Concept artists set the visual tone for an animation project, creating initial sketches and paintings of characters, environments, and props. They need a strong imagination, a broad knowledge of design principles, and the ability to translate ideas into compelling visuals.",{"type":55,"content":1476},[1477,1479,1486,1487,1494],{"text":1478,"type":59},"Breaking into either of these careers can be tough if you don’t have the correct skillset. There are ",{"text":1480,"type":59,"marks":1481},"plenty of animation tips",[1482,1485],{"type":131,"attrs":1483},{"href":1484,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-tips\u002F",{"type":137},{"text":1126,"type":59},{"text":1488,"type":59,"marks":1489},"various animation courses",[1490,1493],{"type":131,"attrs":1491},{"href":1492,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-courses\u002F",{"type":137},{"text":1495,"type":59}," available (free and paid) to help you brush up on anything you feel may be lacking.",{"type":55,"content":1497},[1498,1500,1504],{"text":1499,"type":59},"These resources are helpful for novice animators and motion graphic designers, and even those who consider themselves pros but want to ",{"text":1501,"type":59,"marks":1502},"expand their knowledge",[1503],{"type":68},{"text":1505,"type":59}," and keep their skills fresh.",{"type":98,"attrs":1507,"content":1508},{"level":168},[1509],{"text":1510,"type":59,"marks":1511},"Shared skills",[1512],{"type":68},{"type":55,"content":1514},[1515,1517,1521,1523,1530,1532,1539],{"text":1516,"type":59},"Both animation and motion graphics require a ",{"text":1518,"type":59,"marks":1519},"solid understanding of art fundamentals ",[1520],{"type":68},{"text":1522,"type":59},"(color theory, composition, etc.), ",{"text":1524,"type":59,"marks":1525},"strong creative skills",[1526,1529],{"type":131,"attrs":1527},{"href":1528,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-improve-creativity\u002F",{"type":137},{"text":1531,"type":59},", and visual storytelling. Excellent communication and collaboration skills are crucial for working effectively within ",{"text":1533,"type":59,"marks":1534},"creative teams",[1535,1538],{"type":131,"attrs":1536},{"href":1537,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fbusiness\u002Fsolutions\u002Fcreative-teams-design\u002F",{"type":137},{"text":243,"type":59},{"type":98,"attrs":1541,"content":1542},{"level":100},[1543],{"text":1544,"type":59,"marks":1545},"Key takeaways",[1546],{"type":68},{"type":55,"content":1548},[1549,1551,1555],{"text":1550,"type":59},"Whether you opt for a delightful animation or a sharp motion graphic, the most effective graphics enhance your project and yield results. Any animation that ",{"text":1552,"type":59,"marks":1553},"reaches its purpose",[1554],{"type":68},{"text":1556,"type":59}," (education, information, entertainment, etc.) is a successful design.‍",{"type":55,"content":1558},[1559,1561,1567],{"text":1560,"type":59},"Ready to take your graphic design creations to the next level? ",{"text":1119,"type":59,"marks":1562},[1563,1566],{"type":131,"attrs":1564},{"href":1565,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Flinearity.io\u002Fget-started",{"type":137},{"text":1568,"type":59}," puts all the design tools you need in your hands, whether you prefer creating on Mac, iPad, or iPhone.",{"type":55,"content":1570},[1571,1576],{"text":1128,"type":59,"marks":1572},[1573,1575],{"type":131,"attrs":1574},{"href":1132,"uuid":134,"anchor":134,"target":135,"linktype":88},{"type":137},{"text":1577,"type":59}," removes the barrier between static design and animation. You can effortlessly add motion to your static graphics and create dynamic presentations, eye-catching marketing materials, or engaging announcement posts.",{"type":55,"content":1579},[1580,1582,1589],{"text":1581,"type":59},"Get started for free below, or check out our ",{"text":1583,"type":59,"marks":1584},"Pro and Org plans",[1585,1588],{"type":131,"attrs":1586},{"href":1587,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fpricing\u002F",{"type":137},{"text":243,"type":59},{"type":76,"attrs":1591},{"id":78,"body":1592},[1593,1604,1607],{"_uid":1594,"image":1595,"title":828,"button":1600,"component":833,"description":834},"i-a9e2388c-0282-4070-8434-750983a2a5a0",[1596],{"_uid":1597,"image":1598,"imageAlt":39,"component":39},"47a2f329-4b30-4e76-878e-bac2d2221f16",{"id":825,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":826,"copyright":34,"fieldtype":36,"meta_data":1599,"is_external_url":16},{},[1601],{"_uid":1602,"icon":34,"link":1603,"size":90,"text":91,"type":92,"component":93},"c2334af9-37e3-4e5f-aec5-dc3958080d68",{"id":34,"url":87,"linktype":88,"fieldtype":89,"cached_url":87},{"lg":34,"md":34,"sm":34,"xl":1605,"xs":34,"xl2":34,"xl3":34,"_uid":1606,"initial":155,"component":156,"backgroundColor":157},"40","i-41b0276e-8ca1-49de-bc12-9ab4261f723a",{"_uid":1608,"component":1609,"questions":1610},"i-323fba5c-e136-41f6-a9b1-632ffa7b1514","BlogFaqSection",[1611,1612,1613,1614,1615,1616],"a857e6eb-2397-438e-8cbe-ec4dfcc25f67","11268a7b-e0f2-46b1-9df2-b4d91276456a","032fa9c0-3ef0-40dc-919f-544dc283bae2","4d0c1b30-8e41-4c2d-a7e4-a32c5fc627e3","6b0a4207-890d-4394-9eff-0d6299ca80aa","52182f27-143d-4d8b-b234-586d9f35bcae","RichtextComponent","BlogPage",{"id":1620,"alt":44,"name":34,"focus":34,"title":44,"source":34,"filename":1621,"copyright":34,"fieldtype":36,"meta_data":1622,"is_external_url":16},18932104,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F9c29738ea2\u002Fmotion-graphics-vs-animation_thumbnail.png",{},{"id":1624,"filename":1625,"fieldtype":36,"is_external_url":16},18540915,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fbbbc97a1d4\u002Fmotion-graphics-vs-animation-newblogcover.png","Your Next Career Move: Motion Graphics vs. Animation","2024-05-16 12:46","In this article, we break down the differences, applications, and strengths of motion graphics and animation.","motion-graphics-vs-animation","blog\u002Fmotion-graphics-vs-animation",490,[],529362778,"417d1404-4b44-41d5-bce6-c08d40092271","2024-12-09T16:05:40.448Z","default",[],{"id":134,"alt":134,"name":34,"focus":134,"title":134,"source":134,"filename":34,"copyright":134,"fieldtype":36,"meta_data":1639},{},"education","design-resources","blog\u002Ftag\u002Fdesign-resources",-10,[],529362804,"c8de2843-2dc2-4eff-b815-927828742f67","2024-12-09T16:05:25.762Z",[],"840c68c8-d635-42d4-9e49-78b7a7b31bd7",[1651],{"_uid":1652,"image":1653,"imageAlt":1657,"component":39},"808bab42-39db-4228-bd40-38b89545ea5e",{"id":1654,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":1655,"copyright":34,"fieldtype":36,"meta_data":1656,"is_external_url":16},18462571,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fb768a29c99\u002F130_advertising_statistics__trends__automation__and_marketing_strategies_main_image.jpg",{},"130 advertising statistics: trends, automation, and marketing strategies Blog Hero Image","130 advertising statistics: trends, automation, and marketing strategies",[1660],{"name":1661,"created_at":1662,"published_at":1663,"updated_at":1664,"id":1665,"uuid":1666,"content":1667,"slug":1809,"full_slug":1810,"sort_by_date":134,"position":1811,"tag_list":1812,"is_startpage":16,"parent_id":1708,"meta_data":134,"group_id":1813,"first_published_at":1710,"release_id":134,"lang":1636,"path":134,"alternates":1814,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Monique Solomons ","2024-10-03T18:20:42.793Z","2026-09-05T00:11:07.459Z","2026-09-05T00:11:07.468Z",558420710,"7cfd3b89-3f8c-4354-81bf-97b43a7e0efc",{"_uid":1668,"name":1669,"image":1670,"noIndex":16,"socials":1674,"noFollow":16,"position":1681,"component":1682,"meta_image":1683,"meta_title":34,"page_title":34,"description":1685,"otherAuthors":1686,"hideFromSitemap":16,"meta_description":34},"05f765b2-418a-40b6-b80b-8c065f30a83c","Monique Solomons",{"id":1671,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":1672,"copyright":34,"fieldtype":36,"meta_data":1673,"is_external_url":16},17539024,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F2000x1658\u002F2da8cff2db\u002Fmonique.jpg",{},[1675],{"_uid":1676,"icon":1677,"link":1678,"component":1680},"629f6d2d-8ccc-40ba-85d3-eebc8b40bd70","ic-linkedin",{"id":34,"url":1679,"linktype":88,"fieldtype":89,"cached_url":1679},"https:\u002F\u002Fempact.partners\u002F","socialItem","Contributor","AuthorPage",{"id":134,"alt":134,"name":34,"focus":134,"title":134,"source":134,"filename":34,"copyright":134,"fieldtype":36,"meta_data":1684},{},"Monique is a contributing writer to the Linearity Blog.",[1687,1712,1735,1758,1783],{"name":1688,"created_at":1689,"published_at":1690,"updated_at":1691,"id":1692,"uuid":1693,"content":1694,"slug":1704,"full_slug":1705,"sort_by_date":134,"position":1706,"tag_list":1707,"is_startpage":16,"parent_id":1708,"meta_data":134,"group_id":1709,"first_published_at":1710,"release_id":134,"lang":1636,"path":134,"alternates":1711,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Ben Barnhart","2024-08-15T11:50:35.957Z","2026-09-05T00:11:16.902Z","2026-09-05T00:11:16.912Z",536119243,"73c16816-b6c3-450e-b946-28850c043cb6",{"_uid":1695,"name":1688,"image":1696,"socials":1700,"position":1701,"component":1682,"description":1702,"otherAuthors":1703},"cf631716-3540-49e3-8c64-f25a28dce094",{"id":1697,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":1698,"copyright":34,"fieldtype":36,"meta_data":1699,"is_private":16,"is_external_url":16},17014174,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1320x1388\u002F1306506725\u002Fscreen-shot-2023-05-24-at-14-54-28.png",{},[],"Content Lead","Ben is a Content Lead for Linearity living in Berlin. His hobbies include board games, cooking, reading, and writing.\n\n",[],"ben-barnhart","blog\u002Fauthor\u002Fben-barnhart",10,[],536121488,"faf027a3-1d0d-45c5-a705-60465ed97628","2024-12-09T16:05:25.397Z",[],{"name":1713,"created_at":1714,"published_at":1715,"updated_at":1716,"id":1717,"uuid":1718,"content":1719,"slug":1729,"full_slug":1730,"sort_by_date":134,"position":1731,"tag_list":1732,"is_startpage":16,"parent_id":1708,"meta_data":134,"group_id":1733,"first_published_at":1710,"release_id":134,"lang":1636,"path":134,"alternates":1734,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Emma Taggart","2024-08-19T13:45:33.749Z","2026-09-05T00:11:14.443Z","2026-09-05T00:11:14.453Z",537117634,"bb44c94c-f273-43b4-aa94-84c569e6df9b",{"_uid":1720,"name":1713,"image":1721,"socials":1725,"position":1726,"component":1682,"description":1727,"otherAuthors":1728},"af07ef9e-3d1c-4e38-a60f-58e7384b294c",{"id":1722,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":1723,"copyright":34,"fieldtype":36,"meta_data":1724,"is_private":16,"is_external_url":16},17036836,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F500x500\u002F6408213831\u002Fscreenshot-2023-04-26-at-15-33-32.jpg",{},[],"Content Writer","Emma is a Content Writer for Linearity in Berlin. Her hobbies include making ceramics, roller skating, drawing, and 2D animation.\n\n",[],"emma-taggart","blog\u002Fauthor\u002Femma-taggart",-30,[],"d1f29979-93d2-4c82-a70d-cdea611815c5",[],{"name":1736,"created_at":1737,"published_at":1738,"updated_at":1739,"id":1740,"uuid":1741,"content":1742,"slug":1752,"full_slug":1753,"sort_by_date":134,"position":1754,"tag_list":1755,"is_startpage":16,"parent_id":1708,"meta_data":134,"group_id":1756,"first_published_at":1710,"release_id":134,"lang":1636,"path":134,"alternates":1757,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Sharné McDonald","2024-08-16T08:12:12.243Z","2026-09-05T00:11:16.289Z","2026-09-05T00:11:16.302Z",536404089,"26c4442c-0fbe-4855-95ec-d409af7af3f4",{"_uid":1743,"name":1736,"image":1744,"socials":1748,"position":1749,"component":1682,"description":1750,"otherAuthors":1751},"72ff7a0c-f1a5-43a1-8a15-d8be2a5c26f3",{"id":1745,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":1746,"copyright":34,"fieldtype":36,"meta_data":1747,"is_private":16,"is_external_url":16},17018698,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1416x1392\u002F14eb0410f2\u002Fsharne-new-profile-pic-2-1-1-1-1.jpg",{},[],"Contributing Writer","Sharné is a contributing writer to the Linearity Blog. She has 10+ years' experience in graphic design and marketing and holds a Master's degree in Art Education.\n\n",[],"sharne-mcdonald","blog\u002Fauthor\u002Fsharne-mcdonald",0,[],"af2b0df1-efeb-4637-bd78-9195250dc2cd",[],{"name":1759,"created_at":1760,"published_at":1761,"updated_at":1762,"id":1763,"uuid":1764,"content":1765,"slug":1777,"full_slug":1778,"sort_by_date":134,"position":1779,"tag_list":1780,"is_startpage":16,"parent_id":1708,"meta_data":134,"group_id":1781,"first_published_at":1710,"release_id":134,"lang":1636,"path":134,"alternates":1782,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Adí Aviram","2024-08-15T11:46:27.547Z","2026-09-05T00:15:16.192Z","2026-09-05T00:15:16.204Z",536117427,"a77de8d0-5c97-4da8-ab63-e34644e574a7",{"_uid":1766,"name":1759,"image":1767,"noIndex":16,"socials":1771,"noFollow":16,"position":1772,"component":1682,"meta_image":1773,"meta_title":34,"page_title":34,"description":1775,"otherAuthors":1776,"hideFromSitemap":16,"meta_description":34},"76152aa1-0209-42d9-aca2-fae1c6932b37",{"id":1768,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":1769,"copyright":34,"fieldtype":36,"meta_data":1770,"is_external_url":16},17011854,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F512x512\u002F1a27c6943b\u002Fadi-aviram.jpeg",{},[],"SEO Developer",{"id":134,"alt":134,"name":34,"focus":134,"title":134,"source":134,"filename":34,"copyright":134,"fieldtype":36,"meta_data":1774},{},"Adí is a Creative Technologist and SEO Specialist with a background in illustration, design, and web development. She creates content that aligns with user needs and drives sustainable success.",[],"adi-aviram","blog\u002Fauthor\u002Fadi-aviram",20,[],"961cd80a-c336-43c0-9bb5-fdf07a347d4a",[],{"name":1784,"created_at":1785,"published_at":1786,"updated_at":1787,"id":1788,"uuid":1789,"content":1790,"slug":1803,"full_slug":1804,"sort_by_date":134,"position":1805,"tag_list":1806,"is_startpage":16,"parent_id":1708,"meta_data":134,"group_id":1807,"first_published_at":1710,"release_id":134,"lang":1636,"path":134,"alternates":1808,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Vladimir Danila","2024-09-18T13:07:50.276Z","2026-09-05T00:11:12.808Z","2026-09-05T00:11:12.820Z",550054338,"0df8cc51-8f6b-4772-ad9c-915161928874",{"_uid":1791,"name":1784,"image":1792,"noIndex":16,"socials":1796,"noFollow":16,"position":1797,"component":1682,"meta_image":1798,"meta_title":34,"page_title":34,"description":1800,"otherAuthors":1801,"hideFromSitemap":16,"meta_description":34},"1481a0eb-a763-4ca8-bff5-528afec3fbe5",{"id":1793,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":1794,"copyright":34,"fieldtype":36,"meta_data":1795,"is_external_url":16},17365543,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F2000x1334\u002Fb9efa92ac8\u002Fvladimir.jpg",{},[],"CEO",{"id":134,"alt":134,"name":34,"focus":134,"title":134,"source":134,"filename":34,"copyright":134,"fieldtype":36,"meta_data":1799},{},"Vladimir is the CEO and Founder of Linearity in Berlin.",[1693,1718,1741,1764,1802],"18f41243-1490-4761-9883-a07ff61bad13","vladimir-danila","blog\u002Fauthor\u002Fvladimir-danila",-60,[],"d09ac0e5-1735-47c8-a1b0-437d3d438866",[],"monique","blog\u002Fauthor\u002Fmonique",-160,[],"e1ca55ed-34b4-41c4-8708-10ca04b6a436",[],{"id":1816,"alt":1658,"name":34,"focus":34,"title":1658,"source":34,"filename":1817,"copyright":34,"fieldtype":36,"meta_data":1818,"is_external_url":16},18933045,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F32361c6b16\u002F130-advertising-statistics_widget.png",{},[1820],{"_uid":1821,"content":1822,"component":1617},"29c4c48f-bcb9-49cb-ac5e-9f49646ec460",{"type":52,"content":1823},[1824,1840,1844,1857,1867,1894,1899,1908,1918,2066,2072,2092,2104,2122,2138,2159,2172,2185,2190,2191,2201,2214,2235,2254,2266,2279,2291,2301,2305,2310,2314,2469,2475,2488,2512,2533,2551,2569,2586,2604,2609,2610,2618,2637,2653,2659,2678,2697,2701,2705,2710,2720,2857,2863,2875,2888,2901,2913,2926,2939,2952,2957,2958,2966,2984,2997,3010,3022,3035,3045,3055,3060,3064,3074,3187,3193,3205,3217,3229,3242,3255,3274,3287,3299,3312,3336,3348,3361,3370,3374,3379,3383,3393,3516,3522,3533,3547,3559,3572,3585,3598,3615,3620,3621,3629,3642,3655,3668,3680,3693,3703,3715,3720,3730,3739,3854,3860,3872,3885,3903,3922,3935,3947,3959,3964,3965,3973,3986,3998,4010,4022,4033,4043,4053,4058,4068,4078,4201,4207,4220,4232,4245,4258,4270,4283,4295,4300,4301,4309,4322,4334,4340,4353,4365,4377,4387,4397,4402,4412,4422,4655,4660,4661,4669,4687,4699,4716,4735,4754,4764,4774,4783,4784,4789,4877,4882],{"type":55,"content":1825},[1826,1828,1832,1834,1838],{"text":1827,"type":59},"Is advertising the backbone of ",{"text":1829,"type":59,"marks":1830},"modern business success ",[1831],{"type":68},{"text":1833,"type":59},"or a necessary evil of the digital age? Some argue that advertising is a ",{"text":1835,"type":59,"marks":1836},"powerful tool ",[1837],{"type":68},{"text":1839,"type":59},"that fuels growth and innovation, while others decry it as an intrusive, often manipulative aspect of our increasingly online lives.",{"type":55,"content":1841},[1842],{"text":1843,"type":59},"Whichever category you fall into, the impact of advertising on our society, economy, and individual behaviors is undeniable. What is the actual reach of an online ad campaign, and how effective is advertising in shaping consumer behavior? Contrary to what some believe, advertising is not pure guesswork or abstract artistry.",{"type":76,"attrs":1845},{"id":1846,"body":1847},"173abf07-f059-433e-9e8a-8a1bcf00d144",[1848],{"_uid":1849,"title":1850,"button":1851,"component":94,"description":1856,"backgroundColor":96},"361d3525-e807-485c-a027-08936c2be03e","Jumpstart your ideas with Linearity Curve",[1852],{"_uid":1853,"icon":34,"link":1854,"size":90,"text":1855,"type":92,"component":93},"23c75f7a-a5e2-49c0-be19-1944c5d47284",{"url":87,"linktype":88,"fieldtype":89,"cached_url":87},"Get started","Take your designs to the next level.",{"type":55,"content":1858},[1859,1861,1865],{"text":1860,"type":59},"This article looks into the hard facts behind advertising—a comprehensive compilation of the latest ",{"text":1862,"type":59,"marks":1863},"advertising statistics",[1864],{"type":68},{"text":1866,"type":59},". We'll highlight the trends shaping the advertising landscape, uncover the real impact of advertising strategies, and reveal the numbers that help turn casual browsers into committed buyers.",{"type":76,"attrs":1868},{"id":1846,"body":1869},[1870,1885,1888],{"_uid":1871,"asset":1872,"component":1884,"description":34},"i-13a7433a-3771-41e5-bfeb-080e378d4a74",[1873],{"_uid":1874,"asset":1875,"device":1882,"component":1883},"291b1bb3-f5ad-416a-bcf9-bb164ca2e6f3",[1876],{"_uid":1877,"image":1878,"imageAlt":1879,"component":39},"01866009-0868-4690-94bc-24cb62aa5227",{"alt":1879,"filename":1880,"fieldtype":36,"meta_data":1881,"is_external_url":16},"Infographic with key statistics on digital advertising, user engagement, and CO2 emissions","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F0b1be12390\u002F130_advertising_statistics__trends__automation__and_marketing_strategies_image_1.jpg",{},"none","DeviceMockup","BlogComponentImage",{"lg":1605,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":1886,"initial":1887,"component":156,"backgroundColor":157},"i-348a9de5-4c76-4fbc-a1a9-1deb383888b6","20",{"_uid":1889,"title":1890,"markdown":1891,"component":1892,"disclaimer":1893},"i-1f315708-6ee8-4356-b861-509bb1234eb6","Key trends in advertising","* By the end of 2023, digital advertising spending will reach **$517 billion**, accounting for **66%** of total ad spending globally.\n\n* Advertisers on Instagram Stories can reach over **500 million** daily active users.\n\n* Mobile apps account for **90%** of users' mobile time, making them an attractive platform for **in-app advertising**.\n\n* A significant **73%** of consumers have reported being influenced by a brand's social media video content, leading them to purchase.\n\n* Online video ads emit about **2,800 kg of CO2** per million views.","BlogComponentDisclaimerMarkdown","**What this means**: The projected digital ad spending of **$517 billion** by 2023, comprising two-thirds of total ad spending, signifies the continuing shift toward online marketing channels. Advertisers can tap into the enormous pool of over **500 million** daily active Instagram Story users. They can leverage mobile apps, which occupy **90%** of users' mobile time, for targeted in-app advertising. With **73%** of consumers swayed to purchase by a brand's social media video content, video ads present a compelling strategy. However, environmental sustainability should be considered, given the CO2 emissions associated with high viewership.",{"type":98,"attrs":1895,"content":1896},{"level":100},[1897],{"text":1898,"type":59},"Traditional vs digital advertising statistics",{"type":55,"content":1900},[1901,1903,1907],{"text":1902,"type":59},"Traditional versus digital advertising: a significant debate on which method has dominated over the years. As researchers dissect their efficiency, the decision between traditional and digital remains ",{"text":1904,"type":59,"marks":1905},"fraught with contention",[1906],{"type":68},{"text":243,"type":59},{"type":55,"content":1909},[1910,1912,1916],{"text":1911,"type":59},"Today's advertising world is a battleground of billboards versus banner ads, television commercials versus YouTube ads, and print versus social media. This article will unmask ",{"text":1913,"type":59,"marks":1914},"intriguing insights ",[1915],{"type":68},{"text":1917,"type":59},"into this digital vs traditional dilemma.",{"type":405,"attrs":1919,"content":1920},{"order":407},[1921,1938,1959,1980,1995,2010,2025,2045],{"type":178,"content":1922},[1923],{"type":55,"content":1924},[1925,1927,1931,1933],{"text":1926,"type":59},"Digital ad spending surpassed",{"text":1928,"type":59,"marks":1929}," traditional ad spending ",[1930],{"type":68},{"text":1932,"type":59},"worldwide in 2019 and has continued to grow since then.",{"text":1934,"type":59,"marks":1935},"1",[1936],{"type":1937},"superscript",{"type":178,"content":1939},[1940],{"type":55,"content":1941},[1942,1944,1948,1950,1954,1955],{"text":1943,"type":59},"In 2021, global digital ad spending reached ",{"text":1945,"type":59,"marks":1946},"$389 billion",[1947],{"type":68},{"text":1949,"type":59},", while traditional ad spending amounted to ",{"text":1951,"type":59,"marks":1952},"$192 billion",[1953],{"type":68},{"text":243,"type":59},{"text":1956,"type":59,"marks":1957},"2",[1958],{"type":1937},{"type":178,"content":1960},[1961],{"type":55,"content":1962},[1963,1965,1969,1971,1975,1977],{"text":1964,"type":59},"By the end of 2023, digital advertising spending will reach ",{"text":1966,"type":59,"marks":1967},"$517 billion",[1968],{"type":68},{"text":1970,"type":59},", accounting for ",{"text":1972,"type":59,"marks":1973},"66%",[1974],{"type":68},{"text":1976,"type":59}," of total ad spending globally.",{"text":1956,"type":59,"marks":1978},[1979],{"type":1937},{"type":178,"content":1981},[1982],{"type":55,"content":1983},[1984,1986,1990,1992],{"text":1985,"type":59},"Traditional print ad spending has declined and is projected to decrease by ",{"text":1987,"type":59,"marks":1988},"12%",[1989],{"type":68},{"text":1991,"type":59}," from 2020 to 2025.",{"text":1956,"type":59,"marks":1993},[1994],{"type":1937},{"type":178,"content":1996},[1997],{"type":55,"content":1998},[1999,2001,2005,2007],{"text":2000,"type":59},"Digital ad spending on mobile devices is expected to reach ",{"text":2002,"type":59,"marks":2003},"72%",[2004],{"type":68},{"text":2006,"type":59}," of total digital ad spending by 2025.",{"text":1956,"type":59,"marks":2008},[2009],{"type":1937},{"type":178,"content":2011},[2012],{"type":55,"content":2013},[2014,2016,2020,2022],{"text":2015,"type":59},"Digital advertising offers more precise",{"text":2017,"type":59,"marks":2018}," targeting options",[2019],{"type":68},{"text":2021,"type":59}," than traditional advertising methods.",{"text":1934,"type":59,"marks":2023},[2024],{"type":1937},{"type":178,"content":2026},[2027],{"type":55,"content":2028},[2029,2031,2034,2036,2040,2042],{"text":2030,"type":59},"Conventional advertising platforms like television and radio have experienced a",{"text":1437,"type":59,"marks":2032},[2033],{"type":68},{"text":2035,"type":59},"decline in",{"text":2037,"type":59,"marks":2038}," viewership and listenership",[2039],{"type":68},{"text":2041,"type":59},", leading to a shift in ad budgets toward digital channels.",{"text":1934,"type":59,"marks":2043},[2044],{"type":1937},{"type":178,"content":2046},[2047],{"type":55,"content":2048},[2049,2051,2055,2057,2061,2063],{"text":2050,"type":59},"Approximately ",{"text":2052,"type":59,"marks":2053},"95%",[2054],{"type":68},{"text":2056,"type":59}," of internet users worldwide use ",{"text":2058,"type":59,"marks":2059},"ad-blocking software",[2060],{"type":68},{"text":2062,"type":59},", leading advertisers to explore new avenues for reaching their audience.",{"text":1956,"type":59,"marks":2064},[2065],{"type":1937},{"type":76,"attrs":2067},{"id":1846,"body":2068},[2069],{"_uid":2070,"emoji":34,"bgColor":47,"markdown":2071,"component":152},"6692785a-f537-409c-9a9e-5768fac810e3","Digital advertising overtook traditional methods in 2019 and is projected to represent ****66%**** of total ad spend by 2023, mainly due to precision targeting. Traditional advertising platforms are dwindling, pressured by decreased viewership, thanks to the rise of digital advertising technology.\n\nBy 2025, mobile advertising is expected to make up ****72%**** of digital ad spending, indicating a future where digital advertising dominates due to evolving consumer behaviors and ad strategies.",{"type":55,"content":2073},[2074,2076,2080,2082,2086,2088],{"text":2075,"type":59},"9. Digital advertising allows ",{"text":2077,"type":59,"marks":2078},"real-time ",[2079],{"type":68},{"text":2081,"type":59},"performance tracking and data analysis, enabling advertisers to optimize their campaigns more effectively by ",{"text":2083,"type":59,"marks":2084},"9.9%",[2085],{"type":68},{"text":2087,"type":59}," more than traditional advertising.",{"text":2089,"type":59,"marks":2090},"3",[2091],{"type":1937},{"type":55,"content":2093},[2094,2096,2100,2101],{"text":2095,"type":59},"10. The CTR for digital display ads across all formats averages around ",{"text":2097,"type":59,"marks":2098},"0.35%",[2099],{"type":68},{"text":243,"type":59},{"text":2089,"type":59,"marks":2102},[2103],{"type":1937},{"type":55,"content":2105},[2106,2108,2112,2114,2118,2119],{"text":2107,"type":59},"11. Digital video ad spending is projected to reach ",{"text":2109,"type":59,"marks":2110},"$78 billion",[2111],{"type":68},{"text":2113,"type":59}," in 2023, growing at a compound annual growth rate (CAGR) of ",{"text":2115,"type":59,"marks":2116},"18%",[2117],{"type":68},{"text":243,"type":59},{"text":1956,"type":59,"marks":2120},[2121],{"type":1937},{"type":55,"content":2123},[2124,2126,2133,2135],{"text":2125,"type":59},"12. Conventional advertising techniques like ",{"text":2127,"type":59,"marks":2128},"billboards and print",[2129],{"type":131,"attrs":2130},{"href":2131,"uuid":134,"anchor":134,"target":2132,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fprint","_self",{"text":2134,"type":59}," advertisements can target broader audiences within specific geographic regions.",{"text":2089,"type":59,"marks":2136},[2137],{"type":1937},{"type":55,"content":2139},[2140,2142,2148,2150,2154,2156],{"text":2141,"type":59},"13. ",{"text":2143,"type":59,"marks":2144},"Social media advertising",[2145],{"type":131,"attrs":2146},{"href":2147,"uuid":134,"anchor":134,"target":2132,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fsocial-media-animation\u002F",{"text":2149,"type":59}," is one of the ",{"text":2151,"type":59,"marks":2152},"fastest-growing segments",[2153],{"type":68},{"text":2155,"type":59}," in digital advertising, with Facebook, Instagram, and YouTube being the most popular platforms for ad placements.",{"text":2089,"type":59,"marks":2157},[2158],{"type":1937},{"type":55,"content":2160},[2161,2163,2167,2169],{"text":2162,"type":59},"14. Influencer marketing, a form of digital advertising, has gained significant popularity recently, with ",{"text":2164,"type":59,"marks":2165},"74%",[2166],{"type":68},{"text":2168,"type":59}," of marketers planning to allocate budgets to influencer campaigns.",{"text":2089,"type":59,"marks":2170},[2171],{"type":1937},{"type":55,"content":2173},[2174,2176,2180,2182],{"text":2175,"type":59},"15. Traditional advertising often involves a ",{"text":2177,"type":59,"marks":2178},"one-way communication ",[2179],{"type":68},{"text":2181,"type":59},"approach, whereas digital advertising allows for two-way interactions and engagement with the audience.",{"text":2089,"type":59,"marks":2183},[2184],{"type":1937},{"type":98,"attrs":2186,"content":2187},{"level":168},[2188],{"text":2189,"type":59},"The average cost to reach an audience of 2000 people",{"type":55},{"type":76,"attrs":2192},{"id":1846,"body":2193},[2194],{"src":2195,"_uid":2199,"component":2200},{"_uid":2196,"plugin":2197,"content":2198},"3504062e-d59c-4f27-a154-42ee01ea3956","html-editor-2023","\u003Chtml>\n\u003Chead>\n\u003Cmeta charset=\"utf-8\">\n\u003Cmeta name=\"viewport\" content=\"width=device-width, initial-scale=1\">\n\u003Cscript src=\"https:\u002F\u002Fcode.highcharts.com\u002Fhighcharts.js\">\u003C\u002Fscript>\n\u003Clink href=\"https:\u002F\u002Ffonts.googleapis.com\u002Fcss2?family=Noto+Sans&display=swap\" rel=\"stylesheet\">\n\u003Cstyle>\n#container {\nbackground-color: #FFFFFF;\nfont-family: 'Noto Sans', sans-serif;\nmax-width: 700px;\nwidth: 100%;\nheight: 400px;\n}\n\n@media screen and (max-width: 768px) {\n#container {\nheight: auto;\n}\n}\n\n#container .highcharts-background {\ndisplay: none;\n}\n\u003C\u002Fstyle>\n\u003C\u002Fhead>\n\u003Cbody>\n\u003Cfigure>\n\u003Cfigcaption>\u003C\u002Ffigcaption>\n\u003Cdiv id=\"container\">\u003C\u002Fdiv>\n\u003C\u002Ffigure>\n\n\u003Cscript>\nconst chart1 = Highcharts.chart('container', {\nchart: {\ntype: 'bar',\nbackgroundColor: 'transparent',\nplotBackground: 'none'\n},\ntitle: {\ntext: ''\n},\nxAxis: {\ncategories: ['Broadcast', 'Newspaper', 'Magazines', 'Direct Mail', 'Web Search', 'Social Media'],\ngridLineWidth: 0\n},\nyAxis: {\ntitle: {\ntext: 'Cost ($)'\n},\nlabels: {\nenabled: true\n},\ngridLineWidth: 0\n},\nplotOptions: {\nbar: {\ndataLabels: {\nenabled: true,\nformat: '${y}'\n},\nshowInLegend: false\n}\n},\nseries: [{\nname: 'Traditional Advertising',\ndata: [150, 250, 500, 900, null, null],\ncolor: '#F2A31D'\n}, {\nname: 'Digital Advertising',\ndata: [null, null, null, null, 50, 75],\ncolor: '#FAE1AF'\n}],\ncredits: {\nenabled: false\n}\n});\n\u003C\u002Fscript>\n\u003C\u002Fbody>\n\u003C\u002Fhtml>","i-e85451c7-1e58-41df-810a-f4a814b4ddcd","BlogComponentHtml",{"type":55,"content":2202},[2203,2205,2209,2211],{"text":2204,"type":59},"16. Digital advertising can be ",{"text":2206,"type":59,"marks":2207},"more cost-effective",[2208],{"type":68},{"text":2210,"type":59}," than traditional methods, allowing for precise budget allocation and optimization.",{"text":2089,"type":59,"marks":2212},[2213],{"type":1937},{"type":55,"content":2215},[2216,2218,2224,2226,2230,2232],{"text":2217,"type":59},"17. Traditional advertising channels such as ",{"text":2219,"type":59,"marks":2220},"newspapers and magazines",[2221],{"type":131,"attrs":2222},{"href":2223,"uuid":134,"anchor":134,"target":2132,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fmagazine-cover-design\u002F",{"text":2225,"type":59}," have experienced a decline in",{"text":2227,"type":59,"marks":2228}," circulation ",[2229],{"type":68},{"text":2231,"type":59},"and readership, making them less attractive to advertisers.",{"text":2089,"type":59,"marks":2233},[2234],{"type":1937},{"type":55,"content":2236},[2237,2239,2243,2245,2249,2251],{"text":2238,"type":59},"18. Programmatic advertising, an ",{"text":2240,"type":59,"marks":2241},"automated buying ",[2242],{"type":68},{"text":2244,"type":59},"and selling process for digital ads, accounts for ",{"text":2246,"type":59,"marks":2247},"88%",[2248],{"type":68},{"text":2250,"type":59}," of all digital display ad spending in 2022.",{"text":1956,"type":59,"marks":2252},[2253],{"type":1937},{"type":55,"content":2255},[2256,2258,2262,2263],{"text":2257,"type":59},"19. Digital advertising offers various ad formats, including display ads, search ads, video ads, native ads, and sponsored content, providing advertisers with various options to engage with their",{"text":2259,"type":59,"marks":2260}," target audience",[2261],{"type":68},{"text":243,"type":59},{"text":2089,"type":59,"marks":2264},[2265],{"type":1937},{"type":55,"content":2267},[2268,2270,2274,2276],{"text":2269,"type":59},"20. Traditional advertising methods may require ",{"text":2271,"type":59,"marks":2272},"longer lead times ",[2273],{"type":68},{"text":2275,"type":59},"for production and distribution, whereas digital advertising allows for more immediate campaign launches and adjustments.",{"text":2089,"type":59,"marks":2277},[2278],{"type":1937},{"type":76,"attrs":2280},{"id":1846,"body":2281},[2282],{"_uid":2283,"title":2284,"button":2285,"component":94,"description":2290,"backgroundColor":508},"977faa8a-6355-4ac0-b5bd-0f07874914cf","Ready to kit out your drawing toolbox?",[2286],{"_uid":2287,"icon":34,"link":2288,"size":90,"text":1855,"type":92,"component":93},"fc178c3f-e4ec-4b03-9eff-5d64ca676b8f",{"url":2289,"linktype":88,"fieldtype":89,"cached_url":2289},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002F","Visit our Academy for free drawing and design courses.",{"type":55,"content":2292},[2293,2295,2299],{"text":2294,"type":59},"The contest between traditional and digital advertising is not one with a clear victor but rather a ",{"text":2296,"type":59,"marks":2297},"dynamic balance ",[2298],{"type":68},{"text":2300,"type":59},"that fluctuates based on demographics, context, and industry. But one digital advertising segment is increasingly influential: social media.",{"type":55,"content":2302},[2303],{"text":2304,"type":59},"The following section delves into the expansive realm of social media advertising statistics, further unraveling the complexities and opportunities of digital advertising.",{"type":98,"attrs":2306,"content":2307},{"level":100},[2308],{"text":2309,"type":59},"Social media advertising statistics",{"type":55,"content":2311},[2312],{"text":2313,"type":59},"Social media advertising has become the pinnacle of modern marketing. As researchers analyze its impact, social media advertising remains a key player in advertising. As we dive into the world of social media advertising, we’ll bring to light the intricacies and implications of this modern phenomenon.",{"type":405,"attrs":2315,"content":2316},{"order":407},[2317,2338,2354,2369,2390,2410,2425,2449],{"type":178,"content":2318},[2319],{"type":55,"content":2320},[2321,2323,2327,2329,2333,2335],{"text":2322,"type":59},"As of 2023, there are ",{"text":2324,"type":59,"marks":2325},"5.18 billion",[2326],{"type":68},{"text":2328,"type":59}," active social media users worldwide, representing a penetration rate of ",{"text":2330,"type":59,"marks":2331},"59.9% ",[2332],{"type":68},{"text":2334,"type":59},"of the global population.",{"text":1956,"type":59,"marks":2336},[2337],{"type":1937},{"type":178,"content":2339},[2340],{"type":55,"content":2341},[2342,2344,2348,2350],{"text":2343,"type":59},"Facebook boasts a staggering user base of more than ",{"text":2345,"type":59,"marks":2346},"2.8 billion",[2347],{"type":68},{"text":2349,"type":59}," monthly active users, solidifying its position as the foremost social media platform for advertising.",{"text":2351,"type":59,"marks":2352},"4",[2353],{"type":1937},{"type":178,"content":2355},[2356],{"type":55,"content":2357},[2358,2360,2364,2366],{"text":2359,"type":59},"With a whopping user count surpassing ",{"text":2361,"type":59,"marks":2362},"1 billion",[2363],{"type":68},{"text":2365,"type":59}," monthly active users, Instagram has emerged as a sought-after platform for advertising that revolves around captivating visual content.",{"text":2351,"type":59,"marks":2367},[2368],{"type":1937},{"type":178,"content":2370},[2371],{"type":55,"content":2372},[2373,2375,2379,2381,2385,2387],{"text":2374,"type":59},"Anticipated to reach a staggering ",{"text":2376,"type":59,"marks":2377},"$155 billion",[2378],{"type":68},{"text":2380,"type":59}," in 2023, expenditure on social media advertising is expected to constitute a substantial ",{"text":2382,"type":59,"marks":2383},"30%",[2384],{"type":68},{"text":2386,"type":59}," of the overall digital ad spending.",{"text":1956,"type":59,"marks":2388},[2389],{"type":1937},{"type":178,"content":2391},[2392],{"type":55,"content":2393},[2394,2396,2400,2402,2406,2407],{"text":2395,"type":59},"The average CTR for Facebook ads across all industries is approximately ",{"text":2397,"type":59,"marks":2398},"0.90%",[2399],{"type":68},{"text":2401,"type":59},", while the average CTR for Instagram ads is around ",{"text":2403,"type":59,"marks":2404},"0.60%",[2405],{"type":68},{"text":243,"type":59},{"text":2351,"type":59,"marks":2408},[2409],{"type":1937},{"type":178,"content":2411},[2412],{"type":55,"content":2413},[2414,2416,2420,2422],{"text":2415,"type":59},"Video ads on social media platforms have shown strong performance, with an engagement rate ",{"text":2417,"type":59,"marks":2418},"2–3 times higher",[2419],{"type":68},{"text":2421,"type":59}," than non-video ads.",{"text":2351,"type":59,"marks":2423},[2424],{"type":1937},{"type":178,"content":2426},[2427],{"type":55,"content":2428},[2429,2430,2434,2436,2439,2441,2445,2446],{"text":2050,"type":59},{"text":2431,"type":59,"marks":2432},"96%",[2433],{"type":68},{"text":2435,"type":59}," of social media advertisers use Facebook Ads, followed by Instagram Ads at ",{"text":2002,"type":59,"marks":2437},[2438],{"type":68},{"text":2440,"type":59}," and LinkedIn Ads at ",{"text":2442,"type":59,"marks":2443},"16%",[2444],{"type":68},{"text":243,"type":59},{"text":2089,"type":59,"marks":2447},[2448],{"type":1937},{"type":178,"content":2450},[2451],{"type":55,"content":2452},[2453,2455,2459,2461,2465,2466],{"text":2454,"type":59},"Facebook Ads reach an estimated ",{"text":2456,"type":59,"marks":2457},"2.14 billion",[2458],{"type":68},{"text":2460,"type":59}," people, while Instagram Ads reach around ",{"text":2462,"type":59,"marks":2463},"928 million",[2464],{"type":68},{"text":243,"type":59},{"text":2351,"type":59,"marks":2467},[2468],{"type":1937},{"type":76,"attrs":2470},{"id":1846,"body":2471},[2472],{"_uid":2473,"emoji":34,"bgColor":47,"markdown":2474,"component":152},"77ba5b66-87c7-46f0-b736-fb56e0f3c45d","By 2023, there will be around 5.18 billion active social media users, with Facebook and Instagram as top ad platforms due to their vast reach. Social media ad spending is forecasted to reach ****$155 billion****, constituting ****30%**** of total digital ad spend.\n\nDespite modest click-through rates, the sheer user reach enhances the platforms' effectiveness, especially for video ads. Advertisers' widespread use of these platforms highlights their ****potential for a broad reach**** and significant influence.",{"type":55,"content":2476},[2477,2479,2483,2485],{"text":2478,"type":59},"9. Social media ad spending in the USA is projected to surpass ",{"text":2480,"type":59,"marks":2481},"$72.3 billion",[2482],{"type":68},{"text":2484,"type":59}," by the end of 2023, representing the country's largest share of digital ad spending.",{"text":1956,"type":59,"marks":2486},[2487],{"type":1937},{"type":55,"content":2489},[2490,2492,2496,2498,2502,2504,2508,2509],{"text":2491,"type":59},"10. The typical ",{"text":2493,"type":59,"marks":2494},"cost per click (CPC)",[2495],{"type":68},{"text":2497,"type":59}," for advertisements hovers around ",{"text":2499,"type":59,"marks":2500},"$1.72",[2501],{"type":68},{"text":2503,"type":59}," on Facebook, whereas Instagram ads command an average CPC of roughly ",{"text":2505,"type":59,"marks":2506},"$1.41",[2507],{"type":68},{"text":243,"type":59},{"text":2089,"type":59,"marks":2510},[2511],{"type":1937},{"type":55,"content":2513},[2514,2516,2522,2524,2528,2530],{"text":2515,"type":59},"11. Advertisers on ",{"text":2517,"type":59,"marks":2518},"Instagram Stories",[2519],{"type":131,"attrs":2520},{"href":2521,"uuid":134,"anchor":134,"target":2132,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Finstagram-highlight-covers\u002F",{"text":2523,"type":59}," can reach over ",{"text":2525,"type":59,"marks":2526},"500 million",[2527],{"type":68},{"text":2529,"type":59}," daily active users.",{"text":2351,"type":59,"marks":2531},[2532],{"type":1937},{"type":55,"content":2534},[2535,2537,2540,2542,2546,2548],{"text":2536,"type":59},"12. Social media advertising is viral among younger demographics, with ",{"text":2246,"type":59,"marks":2538},[2539],{"type":68},{"text":2541,"type":59}," of people ",{"text":2543,"type":59,"marks":2544},"between 18 and 29",[2545],{"type":68},{"text":2547,"type":59}," using social media regularly.",{"text":2351,"type":59,"marks":2549},[2550],{"type":1937},{"type":55,"content":2552},[2553,2554,2558,2560,2564,2566],{"text":2141,"type":59},{"text":2555,"type":59,"marks":2556},"Influencer marketing",[2557],{"type":68},{"text":2559,"type":59}," on social media has grown significantly, with ",{"text":2561,"type":59,"marks":2562},"69%",[2563],{"type":68},{"text":2565,"type":59}," of marketers planning to increase their influencer marketing budgets.",{"text":2351,"type":59,"marks":2567},[2568],{"type":1937},{"type":55,"content":2570},[2571,2573,2577,2578,2582,2583],{"text":2572,"type":59},"14. Regarding B2B marketing, LinkedIn claims the title as the most impactful and efficient social media platform, responsible for generating a remarkable ",{"text":2574,"type":59,"marks":2575},"80%",[2576],{"type":68},{"text":1437,"type":59},{"text":2579,"type":59,"marks":2580},"of B2B leads",[2581],{"type":68},{"text":243,"type":59},{"text":2351,"type":59,"marks":2584},[2585],{"type":1937},{"type":55,"content":2587},[2588,2590,2594,2596,2600,2601],{"text":2589,"type":59},"15.",{"text":2591,"type":59,"marks":2592}," 93%",[2593],{"type":68},{"text":2595,"type":59}," of Pinterest users reported using the platform to plan or make purchases, making it an attractive platform for ",{"text":2597,"type":59,"marks":2598},"ecommerce advertising",[2599],{"type":68},{"text":243,"type":59},{"text":2351,"type":59,"marks":2602},[2603],{"type":1937},{"type":98,"attrs":2605,"content":2606},{"level":168},[2607],{"text":2608,"type":59},"ROI through retargeting in marketing strategies",{"type":55},{"type":76,"attrs":2611},{"id":1846,"body":2612},[2613],{"src":2614,"_uid":2617,"component":2200},{"_uid":2615,"plugin":2197,"content":2616},"7655db9c-6a33-4b32-8026-65b73a63a703","\u003C!DOCTYPE html>\n\u003Chtml>\n\u003Chead>\n\u003Cmeta charset=\"utf-8\">\n\u003Cmeta name=\"viewport\" content=\"width=device-width, initial-scale=1\">\n\u003Cscript src=\"https:\u002F\u002Fcode.highcharts.com\u002Fhighcharts.js\">\u003C\u002Fscript>\n\u003Clink href=\"https:\u002F\u002Ffonts.googleapis.com\u002Fcss2?family=Noto+Sans&display=swap\" rel=\"stylesheet\">\n\u003Cstyle>\n#container15 {\nbackground-color: #FFFFFF;\nfont-family: 'Noto Sans', sans-serif;\nmax-width: 700px;\nwidth: 100%;\nheight: 400px;\n}\n\n@media screen and (max-width: 768px) {\n#container15 {\nheight: auto;\n}\n}\n\n#container15 .highcharts-background {\ndisplay: none;\n}\n\u003C\u002Fstyle>\n\u003C\u002Fhead>\n\u003Cbody>\n\u003Cfigure>\n\u003Cfigcaption>\u003C\u002Ffigcaption>\n\u003Cdiv id=\"container15\">\u003C\u002Fdiv>\n\u003C\u002Ffigure>\n\n\u003Cscript>\nconst chart15 = Highcharts.chart('container15', {\nchart: {\ntype: 'pie',\nbackgroundColor: 'transparent',\nplotBackground: 'none'\n},\ntitle: {\ntext: ''\n},\nplotOptions: {\npie: {\ndataLabels: {\nenabled: true,\nformat: '{point.name}: {point.percentage:.1f} %'\n},\nshowInLegend: true\n}\n},\nseries: [{\nname: 'Percentage',\ndata: [\n{name: 'Facebook\u002FInstagram Advertising', y: 77, color: '#F2A31D'},\n{name: 'Google Advertising', y: 69, color: '#FAE1AF'},\n{name: 'Email Advertising', y: 55, color: '#B67D0B'},\n{name: 'Twitter Advertising', y: 44, color: '#F8D795'},\n{name: 'LinkedIn Advertising', y: 35, color: '#F2B335'},\n{name: 'Lead Generation', y: 31, color: '#FBE6BC'},\n{name: 'Other', y: 28, color: '#B67D0B'}\n]\n}],\ncredits: {\nenabled: false\n}\n});\n\u003C\u002Fscript>\n\u003C\u002Fbody>\n\u003C\u002Fhtml>","i-bb900e6b-6be9-4468-abf4-f7b4cddf6ec5",{"type":55,"content":2619},[2620,2622,2626,2628,2632,2634],{"text":2621,"type":59},"16. With a robust user base exceeding ",{"text":2623,"type":59,"marks":2624},"330 million ",[2625],{"type":68},{"text":2627,"type":59},"monthly active users, Twitter stands out as a powerful platform for real-time",{"text":2629,"type":59,"marks":2630}," marketing initiatives",[2631],{"type":68},{"text":2633,"type":59}," and fostering customer engagement.",{"text":2351,"type":59,"marks":2635},[2636],{"type":1937},{"type":55,"content":2638},[2639,2641,2645,2647,2651],{"text":2640,"type":59},"17. A substantial ",{"text":2642,"type":59,"marks":2643},"79%",[2644],{"type":68},{"text":2646,"type":59}," of users have ",{"text":2648,"type":59,"marks":2649},"completed online purchases",[2650],{"type":68},{"text":2652,"type":59}," after being influenced by brand content they encountered on social media platforms.",{"type":76,"attrs":2654},{"id":1846,"body":2655},[2656],{"_uid":2657,"markdown":2658,"component":974},"a14a8907-a15e-4f4a-87ca-68717fa7098f","Social media ad targeting options allow advertisers to reach particular audiences based on demographics, interests, behaviors, and location. - Chris Hughes",{"type":55,"content":2660},[2661,2663,2667,2669,2673,2675],{"text":2662,"type":59},"18. Facebook Messenger ads have a ",{"text":2664,"type":59,"marks":2665},"70%",[2666],{"type":68},{"text":2668,"type":59}," open rate and a ",{"text":2670,"type":59,"marks":2671},"20%",[2672],{"type":68},{"text":2674,"type":59}," click-through rate, making them an effective channel for engaging with users.",{"text":2351,"type":59,"marks":2676},[2677],{"type":1937},{"type":55,"content":2679},[2680,2682,2686,2688,2692,2694],{"text":2681,"type":59},"19. ",{"text":2683,"type":59,"marks":2684},"92%",[2685],{"type":68},{"text":2687,"type":59}," of marketers believe social media advertising is crucial for their business, with ",{"text":2689,"type":59,"marks":2690},"73%",[2691],{"type":68},{"text":2693,"type":59}," planning to increase their social media ad budgets.",{"text":2089,"type":59,"marks":2695},[2696],{"type":1937},{"type":55,"content":2698},[2699],{"text":2700,"type":59},"Is social media advertising a shifting terrain fraught with unpredictability? This question remains hotly debated, but what's undeniable is these platforms' substantial influence and reach.",{"type":55,"content":2702},[2703],{"text":2704,"type":59},"To offer a comprehensive view of the current advertising ecosystem, let's explore another rapidly growing facet of digital advertising that's intertwined with social media: mobile advertising.",{"type":98,"attrs":2706,"content":2707},{"level":100},[2708],{"text":2709,"type":59},"Mobile advertising statistics",{"type":55,"content":2711},[2712,2714,2718],{"text":2713,"type":59},"Mobile advertising has become a ",{"text":2715,"type":59,"marks":2716},"potent tool for marketers",[2717],{"type":68},{"text":2719,"type":59},". The rise of mobile advertising is viewed under a magnifying glass. We’ll venture into the depths of mobile advertising statistics, shedding light on its dominance, efficacy, and the ongoing tug-of-war between advertisers and consumers.",{"type":405,"attrs":2721,"content":2722},{"order":407},[2723,2743,2763,2777,2791,2808,2823,2843],{"type":178,"content":2724},[2725],{"type":55,"content":2726},[2727,2728,2731,2733,2737,2739],{"text":2322,"type":59},{"text":2324,"type":59,"marks":2729},[2730],{"type":68},{"text":2732,"type":59}," unique mobile device users worldwide, representing a penetration rate of ",{"text":2734,"type":59,"marks":2735},"64.6%",[2736],{"type":68},{"text":2738,"type":59}," of the global population.",{"text":2740,"type":59,"marks":2741},"7",[2742],{"type":1937},{"type":178,"content":2744},[2745],{"type":55,"content":2746},[2747,2749,2753,2755,2758,2760],{"text":2748,"type":59},"Mobile ad spending is projected to reach ",{"text":2750,"type":59,"marks":2751},"$362 billion",[2752],{"type":68},{"text":2754,"type":59}," by the end of 2023, accounting for ",{"text":2002,"type":59,"marks":2756},[2757],{"type":68},{"text":2759,"type":59}," of total digital ad spending.",{"text":1956,"type":59,"marks":2761},[2762],{"type":1937},{"type":178,"content":2764},[2765],{"type":55,"content":2766},[2767,2769,2773,2774],{"text":2768,"type":59},"Mobile advertising spending in the United States is expected to surpass ",{"text":2770,"type":59,"marks":2771},"$355 billion",[2772],{"type":68},{"text":2484,"type":59},{"text":1956,"type":59,"marks":2775},[2776],{"type":1937},{"type":178,"content":2778},[2779],{"type":55,"content":2780},[2781,2783,2787,2788],{"text":2782,"type":59},"The average CTR for mobile ads across all formats is approximately ",{"text":2784,"type":59,"marks":2785},"0.58%",[2786],{"type":68},{"text":243,"type":59},{"text":2740,"type":59,"marks":2789},[2790],{"type":1937},{"type":178,"content":2792},[2793],{"type":55,"content":2794},[2795,2797,2800,2801,2804,2805],{"text":2796,"type":59},"Mobile video ad spending is projected to reach ",{"text":2109,"type":59,"marks":2798},[2799],{"type":68},{"text":2113,"type":59},{"text":2115,"type":59,"marks":2802},[2803],{"type":68},{"text":243,"type":59},{"text":1956,"type":59,"marks":2806},[2807],{"type":1937},{"type":178,"content":2809},[2810],{"type":55,"content":2811},[2812,2814,2818,2820],{"text":2813,"type":59},"In 2021, mobile advertising accounted for ",{"text":2815,"type":59,"marks":2816},"59%",[2817],{"type":68},{"text":2819,"type":59}," of total digital advertising revenue in the United States.",{"text":1956,"type":59,"marks":2821},[2822],{"type":1937},{"type":178,"content":2824},[2825],{"type":55,"content":2826},[2827,2829,2833,2835,2839,2840],{"text":2828,"type":59},"Mobile apps account for ",{"text":2830,"type":59,"marks":2831},"90%",[2832],{"type":68},{"text":2834,"type":59}," of users' mobile time, making them an attractive platform for",{"text":2836,"type":59,"marks":2837}," in-app advertising",[2838],{"type":68},{"text":243,"type":59},{"text":2740,"type":59,"marks":2841},[2842],{"type":1937},{"type":178,"content":2844},[2845],{"type":55,"content":2846},[2847,2851,2853],{"text":2848,"type":59,"marks":2849},"85%",[2850],{"type":68},{"text":2852,"type":59}," of users prefer native mobile ads over traditional banner ads.",{"text":2854,"type":59,"marks":2855},"6",[2856],{"type":1937},{"type":76,"attrs":2858},{"id":1846,"body":2859},[2860],{"_uid":2861,"emoji":34,"bgColor":47,"markdown":2862,"component":152},"8861d2fa-8ccd-4200-873c-e650c8a8c2fe","In 2023, the 5.18 billion global mobile users will lead to mobile ad spending of ****$362 billion****, making up ****72%**** of total digital ad spend. The USA echoes this with a projected ****$355 billion**** in mobile ads. Despite a ****0.58%**** click-through rate, the large user base ensures significant reach.\n\nWith mobile video ads growing at ****18%**** annually and mobile apps and native ads capturing most of users' time and preferences, the rise of personalized mobile ad strategies in the digital realm is apparent.",{"type":55,"content":2864},[2865,2867,2870,2872],{"text":2866,"type":59},"9. Mobile ads with geolocation targeting have a ",{"text":2670,"type":59,"marks":2868},[2869],{"type":68},{"text":2871,"type":59}," higher click-through rate than non-geotargeted ads.",{"text":2854,"type":59,"marks":2873},[2874],{"type":1937},{"type":55,"content":2876},[2877,2879,2883,2885],{"text":2878,"type":59},"10. The average cost per click (CPC) for mobile ads is around ",{"text":2880,"type":59,"marks":2881},"$0.18",[2882],{"type":68},{"text":2884,"type":59},", making it a cost-effective advertising channel.",{"text":2854,"type":59,"marks":2886},[2887],{"type":1937},{"type":55,"content":2889},[2890,2892,2896,2898],{"text":2891,"type":59},"11. Daily, smartphone users dedicate an average of ",{"text":2893,"type":59,"marks":2894},"3 hours and 40 minutes",[2895],{"type":68},{"text":2897,"type":59}," to their mobile devices, presenting abundant prospects for mobile advertising engagement.",{"text":2740,"type":59,"marks":2899},[2900],{"type":1937},{"type":55,"content":2902},[2903,2905,2908,2910],{"text":2904,"type":59},"12. Mobile ads have proven highly effective in generating immediate conversions, as ",{"text":2664,"type":59,"marks":2906},[2907],{"type":68},{"text":2909,"type":59}," of mobile searches result in online actions within just one hour.",{"text":2740,"type":59,"marks":2911},[2912],{"type":1937},{"type":55,"content":2914},[2915,2917,2921,2923],{"text":2916,"type":59},"13. In-app mobile ads have an average viewability rate of ",{"text":2918,"type":59,"marks":2919},"82%",[2920],{"type":68},{"text":2922,"type":59},", indicating high visibility and engagement potential.",{"text":2740,"type":59,"marks":2924},[2925],{"type":1937},{"type":55,"content":2927},[2928,2930,2934,2936],{"text":2929,"type":59},"14. Mobile ads incorporating interactive elements, such as playable or interactive videos, have a ",{"text":2931,"type":59,"marks":2932},"50%",[2933],{"type":68},{"text":2935,"type":59}," higher conversion rate.",{"text":2854,"type":59,"marks":2937},[2938],{"type":1937},{"type":55,"content":2940},[2941,2943,2947,2949],{"text":2942,"type":59},"15. Mobile ad-blocking usage is increasing, with ",{"text":2944,"type":59,"marks":2945},"27%",[2946],{"type":68},{"text":2948,"type":59}," of global Internet users using ad-blocking software on mobile devices.",{"text":2740,"type":59,"marks":2950},[2951],{"type":1937},{"type":98,"attrs":2953,"content":2954},{"level":168},[2955],{"text":2956,"type":59},"The most accessed apps via mobile device",{"type":55},{"type":76,"attrs":2959},{"id":1846,"body":2960},[2961],{"src":2962,"_uid":2965,"component":2200},{"_uid":2963,"plugin":2197,"content":2964},"90f374a6-818b-4a45-8fac-ce0560fb6e09","\u003C!DOCTYPE html>\n\u003Chtml>\n\u003Chead>\n\u003Cmeta charset=\"utf-8\">\n\u003Cmeta name=\"viewport\" content=\"width=device-width, initial-scale=1\">\n\u003Cscript src=\"https:\u002F\u002Fcode.highcharts.com\u002Fhighcharts.js\">\u003C\u002Fscript>\n\u003Clink href=\"https:\u002F\u002Ffonts.googleapis.com\u002Fcss2?family=Noto+Sans&display=swap\" rel=\"stylesheet\">\n\u003Cstyle>\n#container16 {\nbackground-color: #FFFFFF;\nfont-family: 'Noto Sans', sans-serif;\nmax-width: 700px;\nwidth: 100%;\nheight: 400px;\n}\n\n@media screen and (max-width: 768px) {\n#container16 {\nheight: auto;\n}\n}\n\n#container16 .highcharts-background {\ndisplay: none;\n}\n\u003C\u002Fstyle>\n\u003C\u002Fhead>\n\u003Cbody>\n\u003Cfigure>\n\u003Cfigcaption>\u003C\u002Ffigcaption>\n\u003Cdiv id=\"container16\">\u003C\u002Fdiv>\n\u003C\u002Ffigure>\n\n\u003Cscript>\nconst chart16 = Highcharts.chart('container16', {\nchart: {\ntype: 'bar',\nbackgroundColor: 'transparent',\nplotBackground: 'none'\n},\ntitle: {\ntext: ''\n},\nxAxis: {\ncategories: ['Social Media', 'News', 'Education', 'Lifestyle', 'Services', 'Training\u002FDevelopment'],\ngridLineWidth: 0\n},\nyAxis: {\ntitle: {\ntext: 'Percentage (%)'\n},\nlabels: {\nenabled: true\n},\ngridLineWidth: 0\n},\nplotOptions: {\nbar: {\ndataLabels: {\nenabled: true,\nformat: '{y}%'\n},\nshowInLegend: false\n}\n},\nseries: [{\nname: 'Percentage',\ndata: [83, 82, 41, 81, 88, 35],\ncolor: '#F0A50F21'\n}],\ncredits: {\nenabled: false\n}\n});\n\u003C\u002Fscript>\n\u003C\u002Fbody>\n\u003C\u002Fhtml>","i-5f275aa8-9149-4ac8-a6a1-0cc5048e0f93",{"type":55,"content":2967},[2968,2970,2974,2976,2980,2981],{"text":2969,"type":59},"16.",{"text":2971,"type":59,"marks":2972}," 90%",[2973],{"type":68},{"text":2975,"type":59}," of mobile users say they’re more likely to purchase from companies that provide ",{"text":2977,"type":59,"marks":2978},"relevant mobile ads",[2979],{"type":68},{"text":243,"type":59},{"text":2740,"type":59,"marks":2982},[2983],{"type":1937},{"type":55,"content":2985},[2986,2988,2992,2994],{"text":2987,"type":59},"17. Mobile advertising offers ",{"text":2989,"type":59,"marks":2990},"various ad formats",[2991],{"type":68},{"text":2993,"type":59},", including interstitial ads, native ads, rewarded video ads, and in-app banners, providing advertisers with diverse options to engage with their target audience.",{"text":2854,"type":59,"marks":2995},[2996],{"type":1937},{"type":55,"content":2998},[2999,3001,3005,3007],{"text":3000,"type":59},"18. The average mobile ad completion rate for video ads is ",{"text":3002,"type":59,"marks":3003},"87%",[3004],{"type":68},{"text":3006,"type":59},", indicating high user engagement with mobile video content.",{"text":2740,"type":59,"marks":3008},[3009],{"type":1937},{"type":55,"content":3011},[3012,3013,3017,3019],{"text":2681,"type":59},{"text":3014,"type":59,"marks":3015},"51%",[3016],{"type":68},{"text":3018,"type":59}," of all digital ad impressions are served on mobile devices.",{"text":2740,"type":59,"marks":3020},[3021],{"type":1937},{"type":55,"content":3023},[3024,3026,3030,3032],{"text":3025,"type":59},"20. Mobile advertising allows for ",{"text":3027,"type":59,"marks":3028},"precise audience targeting ",[3029],{"type":68},{"text":3031,"type":59},"based on demographics, location, behavior, and device type, enabling advertisers to reach their desired audience effectively.",{"text":2854,"type":59,"marks":3033},[3034],{"type":1937},{"type":55,"content":3036},[3037,3039,3043],{"text":3038,"type":59},"While mobile advertising increasingly dominates the digital landscape, the debate regarding its ultimate efficacy remains competitive in the digital era. Mobile advertising has become an ",{"text":3040,"type":59,"marks":3041},"essential marketing platform ",[3042],{"type":68},{"text":3044,"type":59},"with an extensive user base and dynamic advertising strategies.",{"type":55,"content":3046},[3047,3049,3053],{"text":3048,"type":59},"As impressive as the statistics may be, they raise the question: Are we on the verge of a new era in digital marketing? Diving into our next topic of video advertising, we’ll continue this exploration and chart the progress of another ",{"text":3050,"type":59,"marks":3051},"influential player ",[3052],{"type":68},{"text":3054,"type":59},"in digital advertising.",{"type":98,"attrs":3056,"content":3057},{"level":100},[3058],{"text":3059,"type":59},"Video advertising statistics",{"type":55,"content":3061},[3062],{"text":3063,"type":59},"Visual storytelling captivates online audiences. Does this mean that video advertising holds the trump card in the digital marketing arena?",{"type":55,"content":3065},[3066,3068,3072],{"text":3067,"type":59},"As we explore video advertising, we touch more on the ",{"text":3069,"type":59,"marks":3070},"tangible impacts ",[3071],{"type":68},{"text":3073,"type":59},"of this vibrant form of marketing. By scrutinizing the data, the rise of video advertising is more than just a fleeting trend.",{"type":405,"attrs":3075,"content":3076},{"order":407},[3077,3098,3110,3126,3141,3159,3175],{"type":178,"content":3078},[3079],{"type":55,"content":3080},[3081,3083,3087,3089,3093,3094],{"text":3082,"type":59},"Video advertising spending is projected to reach ",{"text":3084,"type":59,"marks":3085},"$69.9 billion",[3086],{"type":68},{"text":3088,"type":59}," in 2023, accounting for ",{"text":3090,"type":59,"marks":3091},"14%",[3092],{"type":68},{"text":2759,"type":59},{"text":3095,"type":59,"marks":3096},"10",[3097],{"type":1937},{"type":178,"content":3099},[3100],{"type":55,"content":3101},[3102,3105,3107],{"text":2848,"type":59,"marks":3103},[3104],{"type":68},{"text":3106,"type":59}," of internet users in the United States watch video content monthly on any device.",{"text":3095,"type":59,"marks":3108},[3109],{"type":1937},{"type":178,"content":3111},[3112],{"type":55,"content":3113},[3114,3116,3120,3122],{"text":3115,"type":59},"YouTube is ranked as the second most frequently visited website worldwide, establishing itself as a ",{"text":3117,"type":59,"marks":3118},"significant platform",[3119],{"type":68},{"text":3121,"type":59}," for video advertising.",{"text":3123,"type":59,"marks":3124},"8",[3125],{"type":1937},{"type":178,"content":3127},[3128],{"type":55,"content":3129},[3130,3132,3136,3138],{"text":3131,"type":59},"The typical internet user devotes approximately ",{"text":3133,"type":59,"marks":3134},"100 minutes daily",[3135],{"type":68},{"text":3137,"type":59}," to online videos.",{"text":3123,"type":59,"marks":3139},[3140],{"type":1937},{"type":178,"content":3142},[3143],{"type":55,"content":3144},[3145,3147,3150,3152,3155,3156],{"text":3146,"type":59},"By the end of 2023, expenditure on mobile video advertising is projected to reach ",{"text":2109,"type":59,"marks":3148},[3149],{"type":68},{"text":3151,"type":59},", experiencing a compound annual growth rate (CAGR) of ",{"text":2115,"type":59,"marks":3153},[3154],{"type":68},{"text":243,"type":59},{"text":3123,"type":59,"marks":3157},[3158],{"type":1937},{"type":178,"content":3160},[3161],{"type":55,"content":3162},[3163,3165,3169,3171],{"text":3164,"type":59},"Video advertisements exhibit a higher average CTR of",{"text":3166,"type":59,"marks":3167}," 1.84%",[3168],{"type":68},{"text":3170,"type":59}," compared to other advertising formats.",{"text":3172,"type":59,"marks":3173},"9",[3174],{"type":1937},{"type":178,"content":3176},[3177],{"type":55,"content":3178},[3179,3182,3184],{"text":2830,"type":59,"marks":3180},[3181],{"type":68},{"text":3183,"type":59}," of consumers say video content influences purchasing decisions.",{"text":3123,"type":59,"marks":3185},[3186],{"type":1937},{"type":76,"attrs":3188},{"id":1846,"body":3189},[3190],{"_uid":3191,"emoji":34,"bgColor":47,"markdown":3192,"component":152},"5ce3fae3-f12c-4e5f-a716-1efdcbb4878f","Video advertising will reach ****$69.9 billion**** by 2023, driven by platforms like YouTube, with ****2 billion**** active monthly users, and mobile video ads projected at $78 billion.\n\nVideo ads' effectiveness is evident with a ****1.84%**** CTR and influence on 90% of consumer purchases. Social media further intensifies this trend, with video ads engaging 2-3 times more than non-video content.",{"type":55,"content":3194},[3195,3197,3200,3202],{"text":3196,"type":59},"8. In 2021, ",{"text":2683,"type":59,"marks":3198},[3199],{"type":68},{"text":3201,"type":59}," of marketers said video is integral to their marketing strategy.",{"text":3123,"type":59,"marks":3203},[3204],{"type":1937},{"type":55,"content":3206},[3207,3209,3213,3214],{"text":3208,"type":59},"9. In-stream video ads, played before, during, or after video content, have a completion rate of ",{"text":3210,"type":59,"marks":3211},"70-90%",[3212],{"type":68},{"text":243,"type":59},{"text":3123,"type":59,"marks":3215},[3216],{"type":1937},{"type":55,"content":3218},[3219,3221,3224,3226],{"text":3220,"type":59},"10. A significant ",{"text":2689,"type":59,"marks":3222},[3223],{"type":68},{"text":3225,"type":59}," of consumers have reported being influenced by a brand's social media video content, leading them to purchase.",{"text":3095,"type":59,"marks":3227},[3228],{"type":1937},{"type":55,"content":3230},[3231,3233,3237,3239],{"text":3232,"type":59},"11.",{"text":3234,"type":59,"marks":3235}," 85%",[3236],{"type":68},{"text":3238,"type":59}," of Facebook video views occur without sound, highlighting the importance of captions and visual storytelling in video ads.",{"text":3095,"type":59,"marks":3240},[3241],{"type":1937},{"type":55,"content":3243},[3244,3246,3250,3252],{"text":3245,"type":59},"12. The average user retention rate for a 90-second video is ",{"text":3247,"type":59,"marks":3248},"53%",[3249],{"type":68},{"text":3251,"type":59},", indicating that viewers tend to watch most short videos.",{"text":3172,"type":59,"marks":3253},[3254],{"type":1937},{"type":55,"content":3256},[3257,3259,3263,3265,3269,3271],{"text":3258,"type":59},"13. Video ads are a potent medium for",{"text":3260,"type":59,"marks":3261}," B2B marketing",[3262],{"type":68},{"text":3264,"type":59},", as ",{"text":3266,"type":59,"marks":3267},"75%",[3268],{"type":68},{"text":3270,"type":59}," of executives engage with work-related videos weekly.",{"text":3172,"type":59,"marks":3272},[3273],{"type":1937},{"type":55,"content":3275},[3276,3278,3282,3284],{"text":3277,"type":59},"14. Watching a video persuades ",{"text":3279,"type":59,"marks":3280},"64%",[3281],{"type":68},{"text":3283,"type":59}," of consumers to enhance the probability of consumers making online purchases.",{"text":3123,"type":59,"marks":3285},[3286],{"type":1937},{"type":55,"content":3288},[3289,3290,3294,3296],{"text":2589,"type":59},{"text":3291,"type":59,"marks":3292}," 68%",[3293],{"type":68},{"text":3295,"type":59}," of YouTube users watched a video to help them make a purchase decision.",{"text":3172,"type":59,"marks":3297},[3298],{"type":1937},{"type":55,"content":3300},[3301,3303,3307,3309],{"text":3302,"type":59},"16. Video ads placed on premium publisher sites have been shown to increase purchase intent by ",{"text":3304,"type":59,"marks":3305},"6%",[3306],{"type":68},{"text":3308,"type":59}," compared to non-premium sites.",{"text":3172,"type":59,"marks":3310},[3311],{"type":1937},{"type":76,"attrs":3313},{"id":1846,"body":3314},[3315],{"_uid":3316,"cards":3317,"component":553},"667c14f2-b726-4bb0-900a-4a26eff560e9",[3318,3327],{"_uid":3319,"image":3320,"button":3322,"component":541,"description":34},"8b41b0f5-acdd-434f-ae09-14d3e58cc874",{"filename":3321,"fieldtype":36},"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F7b20666ab5\u002F130_advertising_statistics__trends__automation__and_marketing_strategies_image_2.jpg",[3323],{"_uid":3324,"link":3325,"size":90,"text":540,"type":92,"component":93},"bd144fac-dc89-44b6-87b5-9cc8df1bce35",{"url":3326,"linktype":88,"fieldtype":89,"cached_url":3326},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fsocial-media\u002Finstagram-posts\u002Fmarketing-power\u002F",{"_uid":3328,"image":3329,"button":3331,"component":541,"description":34},"b7b29ba2-fcd2-4d51-b1d9-dc7928a8f371",{"filename":3330,"fieldtype":36},"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fbced83dd08\u002F130_advertising_statistics__trends__automation__and_marketing_strategies_image_3.jpg",[3332],{"_uid":3333,"link":3334,"size":90,"text":540,"type":92,"component":93},"d3551cf8-1135-4339-9114-a5b1766a7c03",{"url":3335,"linktype":88,"fieldtype":89,"cached_url":3335},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fslides\u002Fmarket-research\u002F",{"type":55,"content":3337},[3338,3340,3343,3345],{"text":3339,"type":59},"17. In 2020, over ",{"text":2574,"type":59,"marks":3341},[3342],{"type":68},{"text":3344,"type":59}," of internet traffic was attributed to video consumption.",{"text":3095,"type":59,"marks":3346},[3347],{"type":1937},{"type":55,"content":3349},[3350,3352,3356,3358],{"text":3351,"type":59},"18. ",{"text":3353,"type":59,"marks":3354},"Personalized video ads",[3355],{"type":68},{"text":3357,"type":59},", tailored to individual viewers, have been found to generate higher engagement and conversion rates compared to generic ads.",{"text":3095,"type":59,"marks":3359},[3360],{"type":1937},{"type":55,"content":3362},[3363,3365,3369],{"text":3364,"type":59},"While video advertising's remarkable impact is evident, it raises an intriguing question—can native advertising elicit similar or even better engagement? Although debatable, this topic lays the foundation for exploring the depth of ",{"text":3366,"type":59,"marks":3367},"native advertising's effectiveness",[3368],{"type":68},{"text":243,"type":59},{"type":55,"content":3371},[3372],{"text":3373,"type":59},"In light of the impressive performance of video ads, the metrics surrounding native advertising could present another side of this evolving digital marketing frontier.",{"type":98,"attrs":3375,"content":3376},{"level":100},[3377],{"text":3378,"type":59},"Native advertising statistics",{"type":55,"content":3380},[3381],{"text":3382,"type":59},"Does the rise of native advertising herald a shift in modern consumers' preferences, or is it merely a blip on the digital advertising radar? We'll delve into the central aspect of this debatable topic, explicitly examining the fascinating world of native advertising.",{"type":55,"content":3384},[3385,3387,3391],{"text":3386,"type":59},"Native advertising is a ",{"text":3388,"type":59,"marks":3389},"marketing technique ",[3390],{"type":68},{"text":3392,"type":59},"that seamlessly integrates promotional content into its host platform, making it valuable and unobtrusive for the audience. Our in-depth examination of the latest native advertising statistics reveals critical insights and trends to inform your marketing strategy.",{"type":405,"attrs":3394,"content":3395},{"order":407},[3396,3412,3427,3441,3454,3468,3481,3502],{"type":178,"content":3397},[3398],{"type":55,"content":3399},[3400,3402,3406,3408],{"text":3401,"type":59},"Native advertising spending is projected to reach ",{"text":3403,"type":59,"marks":3404},"$140 billion",[3405],{"type":68},{"text":3407,"type":59}," globally by the end of 2023.",{"text":3409,"type":59,"marks":3410},"11",[3411],{"type":1937},{"type":178,"content":3413},[3414],{"type":55,"content":3415},[3416,3418,3421,3423],{"text":3417,"type":59},"Native ads receive ",{"text":3247,"type":59,"marks":3419},[3420],{"type":68},{"text":3422,"type":59}," more views than traditional display ads.",{"text":3424,"type":59,"marks":3425},"5",[3426],{"type":1937},{"type":178,"content":3428},[3429],{"type":55,"content":3430},[3431,3433,3436,3438],{"text":3432,"type":59},"Native ads have an ",{"text":2115,"type":59,"marks":3434},[3435],{"type":68},{"text":3437,"type":59}," higher purchase intent than banner ads.",{"text":3424,"type":59,"marks":3439},[3440],{"type":1937},{"type":178,"content":3442},[3443],{"type":55,"content":3444},[3445,3449,3451],{"text":3446,"type":59,"marks":3447},"85% ",[3448],{"type":68},{"text":3450,"type":59},"of internet users find native ads more trustworthy than traditional ads.",{"text":3409,"type":59,"marks":3452},[3453],{"type":1937},{"type":178,"content":3455},[3456],{"type":55,"content":3457},[3458,3460,3463,3465],{"text":3459,"type":59},"Native ads generate ",{"text":2918,"type":59,"marks":3461},[3462],{"type":68},{"text":3464,"type":59}," higher brand lift than traditional banner ads.",{"text":3409,"type":59,"marks":3466},[3467],{"type":1937},{"type":178,"content":3469},[3470],{"type":55,"content":3471},[3472,3473,3476,3478],{"text":2050,"type":59},{"text":2664,"type":59,"marks":3474},[3475],{"type":68},{"text":3477,"type":59}," of individuals prefer acquiring product information through content rather than relying on traditional advertisements.",{"text":3424,"type":59,"marks":3479},[3480],{"type":1937},{"type":178,"content":3482},[3483],{"type":55,"content":3484},[3485,3487,3491,3493,3497,3499],{"text":3486,"type":59},"Native advertising yields an average CTR of ",{"text":3488,"type":59,"marks":3489},"0.30%",[3490],{"type":68},{"text":3492,"type":59},", compared to ",{"text":3494,"type":59,"marks":3495},"0.12%",[3496],{"type":68},{"text":3498,"type":59}," for display ads.",{"text":3424,"type":59,"marks":3500},[3501],{"type":1937},{"type":178,"content":3503},[3504],{"type":55,"content":3505},[3506,3508,3511,3513],{"text":3507,"type":59},"Consumers view native ads ",{"text":3247,"type":59,"marks":3509},[3510],{"type":68},{"text":3512,"type":59}," more frequently than banner ads.",{"text":3424,"type":59,"marks":3514},[3515],{"type":1937},{"type":76,"attrs":3517},{"id":1846,"body":3518},[3519],{"_uid":3520,"emoji":34,"bgColor":47,"markdown":3521,"component":152},"f3fbea26-8aa8-4db2-a9a6-31a14568099e","Expected to hit ****$140 billion**** globally by 2023, native advertising garners 53% more views and prompts ****18%**** higher purchase intent than traditional ads, with ****85%**** of users finding them more trustworthy.\n\nNative ads, aligning with modern consumption preferences, offer twice the click-through rate of display ads and get viewed ****53%**** more often, making them powerful assets in the dynamic digital advertising arena.",{"type":55,"content":3523},[3524,3526,3529,3530],{"text":3525,"type":59},"9. Native ads integrated within editorial content increase brand awareness by ",{"text":2918,"type":59,"marks":3527},[3528],{"type":68},{"text":243,"type":59},{"text":3409,"type":59,"marks":3531},[3532],{"type":1937},{"type":55,"content":3534},[3535,3537,3541,3543],{"text":3536,"type":59},"10. Native ads receive ",{"text":3538,"type":59,"marks":3539},"9%",[3540],{"type":68},{"text":3542,"type":59}," more attention than banner ads.",{"text":3544,"type":59,"marks":3545},"12",[3546],{"type":1937},{"type":55,"content":3548},[3549,3551,3554,3556],{"text":3550,"type":59},"11. Publishers experience a ",{"text":2931,"type":59,"marks":3552},[3553],{"type":68},{"text":3555,"type":59}," increase in engagement when using native advertising.",{"text":3544,"type":59,"marks":3557},[3558],{"type":1937},{"type":55,"content":3560},[3561,3563,3567,3569],{"text":3562,"type":59},"12. ",{"text":3564,"type":59,"marks":3565},"60%",[3566],{"type":68},{"text":3568,"type":59}," of publishers state that native advertising drives more revenue than traditional advertising formats.",{"text":3424,"type":59,"marks":3570},[3571],{"type":1937},{"type":55,"content":3573},[3574,3576,3580,3582],{"text":3575,"type":59},"13. Native video ads achieve a completion rate of ",{"text":3577,"type":59,"marks":3578},"32% compared to 19%",[3579],{"type":68},{"text":3581,"type":59}," for pre-roll video ads.",{"text":3409,"type":59,"marks":3583},[3584],{"type":1937},{"type":55,"content":3586},[3587,3589,3593,3595],{"text":3588,"type":59},"14. Native mobile ads receive ",{"text":3590,"type":59,"marks":3591},"twice as many",[3592],{"type":68},{"text":3594,"type":59}," visual focus points as traditional display ads.",{"text":3409,"type":59,"marks":3596},[3597],{"type":1937},{"type":55,"content":3599},[3600,3601,3605,3607,3611,3612],{"text":2589,"type":59},{"text":3602,"type":59,"marks":3603}," 57%",[3604],{"type":68},{"text":3606,"type":59}," of publishers consider native advertising a crucial part of their ",{"text":3608,"type":59,"marks":3609},"monetization strategy",[3610],{"type":68},{"text":243,"type":59},{"text":3409,"type":59,"marks":3613},[3614],{"type":1937},{"type":98,"attrs":3616,"content":3617},{"level":168},[3618],{"text":3619,"type":59},"Do's and don'ts of native advertising according to consumers",{"type":55},{"type":76,"attrs":3622},{"id":1846,"body":3623},[3624],{"src":3625,"_uid":3628,"component":2200},{"_uid":3626,"plugin":2197,"content":3627},"f5c6bd34-fd78-44f9-9548-1e40f2cccd68","\u003C!DOCTYPE html>\n\u003Chtml>\n\u003Chead>\n\u003Cmeta charset=\"utf-8\">\n\u003Cmeta name=\"viewport\" content=\"width=device-width, initial-scale=1\">\n\u003Cscript src=\"https:\u002F\u002Fcode.highcharts.com\u002Fhighcharts.js\">\u003C\u002Fscript>\n\u003Clink href=\"https:\u002F\u002Ffonts.googleapis.com\u002Fcss2?family=Noto+Sans&display=swap\" rel=\"stylesheet\">\n\u003Cstyle>\n#container17 {\nbackground-color: #FFFFFF;\nfont-family: 'Noto Sans', sans-serif;\nmax-width: 700px;\nwidth: 100%;\nheight: 400px;\n}\n\n@media screen and (max-width: 768px) {\n#container17 {\nheight: auto;\n}\n}\n\n#container17 .highcharts-background {\ndisplay: none;\n}\n\u003C\u002Fstyle>\n\u003C\u002Fhead>\n\u003Cbody>\n\u003Cfigure>\n\u003Cfigcaption>\u003C\u002Ffigcaption>\n\u003Cdiv id=\"container17\">\u003C\u002Fdiv>\n\u003C\u002Ffigure>\n\n\u003Cscript>\nconst chart17 = Highcharts.chart('container17', {\nchart: {\ntype: 'bar',\nbackgroundColor: 'transparent',\nplotBackground: 'none'\n},\ntitle: {\ntext: ''\n},\nxAxis: {\ncategories: ['Brand names and logos should be visible in ads', 'Native ads section on sites', 'Find the term \\'Sponsored\\' least confusing', 'Lose trust when brands partner with unreputable brands'],\ngridLineWidth: 0\n},\nyAxis: {\ntitle: {\ntext: 'Percentage (%)'\n},\nlabels: {\nenabled: true\n},\ngridLineWidth: 0\n},\nplotOptions: {\nbar: {\ndataLabels: {\nenabled: true,\nformat: '{y}%'\n},\nshowInLegend: false\n}\n},\nseries: [{\nname: 'Percentage',\ndata: [74, 50, 49, 43],\ncolor: '#F0A50F21'\n}],\ncredits: {\nenabled: false\n}\n});\n\u003C\u002Fscript>\n\u003C\u002Fbody>\n\u003C\u002Fhtml>","i-98b0bbe0-fca8-4a63-869a-4ace8afcee3d",{"type":55,"content":3630},[3631,3633,3637,3639],{"text":3632,"type":59},"16. Native ads improve the user experience, leading to a ",{"text":3634,"type":59,"marks":3635},"34%",[3636],{"type":68},{"text":3638,"type":59}," increase in consumer attention.",{"text":3424,"type":59,"marks":3640},[3641],{"type":1937},{"type":55,"content":3643},[3644,3646,3650,3652],{"text":3645,"type":59},"17. Native ads on social media platforms have a ",{"text":3647,"type":59,"marks":3648},"400%",[3649],{"type":68},{"text":3651,"type":59}," higher CTR than non-native ads.",{"text":3424,"type":59,"marks":3653},[3654],{"type":1937},{"type":55,"content":3656},[3657,3659,3663,3665],{"text":3658,"type":59},"18.",{"text":3660,"type":59,"marks":3661}," 70%",[3662],{"type":68},{"text":3664,"type":59}," of individuals prefer to learn about products through content rather than traditional ads.",{"text":3424,"type":59,"marks":3666},[3667],{"type":1937},{"type":55,"content":3669},[3670,3672,3675,3677],{"text":3671,"type":59},"19. Native ads blend in with the overall user experience, resulting in a ",{"text":3247,"type":59,"marks":3673},[3674],{"type":68},{"text":3676,"type":59}," increase in brand perception.",{"text":3424,"type":59,"marks":3678},[3679],{"type":1937},{"type":55,"content":3681},[3682,3684,3688,3690],{"text":3683,"type":59},"20. Native advertising budgets are expected to increase by ",{"text":3685,"type":59,"marks":3686},"24%",[3687],{"type":68},{"text":3689,"type":59}," annually over the next five years.",{"text":3424,"type":59,"marks":3691},[3692],{"type":1937},{"type":55,"content":3694},[3695,3697,3701],{"text":3696,"type":59},"Will native ads overshadow traditional formats in the future, or are they ",{"text":3698,"type":59,"marks":3699},"complementary strategies ",[3700],{"type":68},{"text":3702,"type":59},"in a multifaceted approach? The analysis indicates the former, highlighting the superior performance and trustworthiness of native ads.",{"type":55,"content":3704},[3705,3707,3709,3713],{"text":3706,"type":59},"The next chapter explores",{"text":3708,"type":59},"the increasingly ",{"text":3710,"type":59,"marks":3711},"significant role ",[3712],{"type":68},{"text":3714,"type":59},"of artificial intelligence in reshaping the prospects of advertising, potentially altering the dynamics between native and traditional formats.",{"type":98,"attrs":3716,"content":3717},{"level":100},[3718],{"text":3719,"type":59},"The role of artificial intelligence in advertising statistics",{"type":55,"content":3721},[3722,3724,3728],{"text":3723,"type":59},"Artificial intelligence (AI) is set to ",{"text":3725,"type":59,"marks":3726},"revolutionize advertising ",[3727],{"type":68},{"text":3729,"type":59},"and be an auxiliary tool to existing strategies. This prompts a deep dive into AI's influence and potential future impact.",{"type":55,"content":3731},[3732,3734,3738],{"text":3733,"type":59},"Marketers and business leaders will benefit from understanding these dynamics as AI's contribution to advertising becomes ",{"text":3735,"type":59,"marks":3736},"increasingly pertinent",[3737],{"type":68},{"text":243,"type":59},{"type":405,"attrs":3740,"content":3741},{"order":407},[3742,3758,3772,3787,3799,3814,3827,3840],{"type":178,"content":3743},[3744],{"type":55,"content":3745},[3746,3748,3752,3754],{"text":3747,"type":59},"By 2025, AI in advertising will be a ",{"text":3749,"type":59,"marks":3750},"$40.26 billion",[3751],{"type":68},{"text":3753,"type":59}," industry globally.",{"text":3755,"type":59,"marks":3756},"14",[3757],{"type":1937},{"type":178,"content":3759},[3760],{"type":55,"content":3761},[3762,3766,3768],{"text":3763,"type":59,"marks":3764},"84%",[3765],{"type":68},{"text":3767,"type":59}," of advertising executives are confident that leveraging AI will give them a competitive edge in the market.",{"text":3769,"type":59,"marks":3770},"13",[3771],{"type":1937},{"type":178,"content":3773},[3774],{"type":55,"content":3775},[3776,3778,3782,3784],{"text":3777,"type":59},"AI-driven advertising is expected to reduce advertising costs by up to ",{"text":3779,"type":59,"marks":3780},"50% ",[3781],{"type":68},{"text":3783,"type":59},"by 2023.",{"text":3769,"type":59,"marks":3785},[3786],{"type":1937},{"type":178,"content":3788},[3789],{"type":55,"content":3790},[3791,3794,3796],{"text":2002,"type":59,"marks":3792},[3793],{"type":68},{"text":3795,"type":59}," of consumers expect personalized marketing experiences, which can be achieved through AI-powered advertising.",{"text":3769,"type":59,"marks":3797},[3798],{"type":1937},{"type":178,"content":3800},[3801],{"type":55,"content":3802},[3803,3805,3809,3811],{"text":3804,"type":59},"Programmatic advertising, enabled by AI, is expected to account for ",{"text":3806,"type":59,"marks":3807},"86.5%",[3808],{"type":68},{"text":3810,"type":59}," of all digital display ads by 2023.",{"text":3769,"type":59,"marks":3812},[3813],{"type":1937},{"type":178,"content":3815},[3816],{"type":55,"content":3817},[3818,3820,3823,3824],{"text":3819,"type":59},"AI-driven recommendation systems in advertising can increase conversion rates by up to ",{"text":2931,"type":59,"marks":3821},[3822],{"type":68},{"text":243,"type":59},{"text":3769,"type":59,"marks":3825},[3826],{"type":1937},{"type":178,"content":3828},[3829],{"type":55,"content":3830},[3831,3835,3837],{"text":3832,"type":59,"marks":3833},"65%",[3834],{"type":68},{"text":3836,"type":59}," of marketers believe that AI-driven audience targeting is crucial for successful advertising campaigns.",{"text":3755,"type":59,"marks":3838},[3839],{"type":1937},{"type":178,"content":3841},[3842],{"type":55,"content":3843},[3844,3846,3849,3851],{"text":3845,"type":59},"By 2023, ",{"text":3266,"type":59,"marks":3847},[3848],{"type":68},{"text":3850,"type":59}," of enterprise and customer-facing software applications will include AI features, including advertising platforms.",{"text":3755,"type":59,"marks":3852},[3853],{"type":1937},{"type":76,"attrs":3855},{"id":1846,"body":3856},[3857],{"_uid":3858,"emoji":34,"bgColor":47,"markdown":3859,"component":152},"10cc614f-ee4a-4aa7-965e-d5d1eec5da16","AI's role in advertising, projected to hit ****$40.26 billio**** n globally by 2025, is expanding due to its perceived competitive edge among ****84%**** of executives. It's poised to reduce advertising costs by half by 2023, cater to ****72%**** of consumers' desire for personalized experiences, and drive ****86.5%**** of digital display ads.\n\nAI's role in enhancing conversion rates and expected presence in ****75%**** of enterprise software by 2023 emphasizes its growing influence.",{"type":55,"content":3861},[3862,3864,3867,3869],{"text":3863,"type":59},"9. AI-powered chatbots and virtual assistants can handle up to ",{"text":2574,"type":59,"marks":3865},[3866],{"type":68},{"text":3868,"type":59}," of customer inquiries, providing personalized advertising experiences.",{"text":3769,"type":59,"marks":3870},[3871],{"type":1937},{"type":55,"content":3873},[3874,3876,3880,3882],{"text":3875,"type":59},"10.",{"text":3877,"type":59,"marks":3878}," 63%",[3879],{"type":68},{"text":3881,"type":59}," of marketers already use AI for lead generation and customer segmentation in their advertising efforts.",{"text":3769,"type":59,"marks":3883},[3884],{"type":1937},{"type":55,"content":3886},[3887,3889,3893,3895,3898,3900],{"text":3888,"type":59},"11. AI-based predictive analytics can help marketers identify potential",{"text":3890,"type":59,"marks":3891}," high-value customers",[3892],{"type":68},{"text":3894,"type":59}," with ",{"text":2848,"type":59,"marks":3896},[3897],{"type":68},{"text":3899,"type":59}," accuracy.",{"text":3755,"type":59,"marks":3901},[3902],{"type":1937},{"type":55,"content":3904},[3905,3907,3911,3913,3917,3919],{"text":3906,"type":59},"12. Advertisers using AI-based ",{"text":3908,"type":59,"marks":3909},"content optimization techniques",[3910],{"type":68},{"text":3912,"type":59}," see an average increase of ",{"text":3914,"type":59,"marks":3915},"38%",[3916],{"type":68},{"text":3918,"type":59}," in click-through rates.",{"text":3755,"type":59,"marks":3920},[3921],{"type":1937},{"type":55,"content":3923},[3924,3926,3930,3932],{"text":3925,"type":59},"13.",{"text":3927,"type":59,"marks":3928}," 47%",[3929],{"type":68},{"text":3931,"type":59}," of digital advertising agencies use AI for media buying and planning.",{"text":3755,"type":59,"marks":3933},[3934],{"type":1937},{"type":55,"content":3936},[3937,3939,3943,3944],{"text":3938,"type":59},"14. AI-powered ad fraud detection tools can identify fraudulent activities with an accuracy of up to ",{"text":3940,"type":59,"marks":3941},"97%",[3942],{"type":68},{"text":243,"type":59},{"text":3769,"type":59,"marks":3945},[3946],{"type":1937},{"type":55,"content":3948},[3949,3950,3954,3956],{"text":2589,"type":59},{"text":3951,"type":59,"marks":3952}," 59%",[3953],{"type":68},{"text":3955,"type":59}," of advertisers consider AI crucial for identifying and targeting new market segments.",{"text":3769,"type":59,"marks":3957},[3958],{"type":1937},{"type":98,"attrs":3960,"content":3961},{"level":168},[3962],{"text":3963,"type":59},"Why consumers trust brands",{"type":55},{"type":76,"attrs":3966},{"id":1846,"body":3967},[3968],{"src":3969,"_uid":3972,"component":2200},{"_uid":3970,"plugin":2197,"content":3971},"2535d71f-36f1-4b22-a9b4-18c94f09cf73","\u003C!DOCTYPE html>\n\u003Chtml>\n\u003Chead>\n    \u003Cmeta charset=\"utf-9\">\n    \u003Cmeta name=\"viewport\" content=\"width=device-width, initial-scale=1\"> \n    \u003Cscript src=\"https:\u002F\u002Fcode.highcharts.com\u002Fhighcharts.js\">\u003C\u002Fscript>\n    \u003Clink href=\"https:\u002F\u002Ffonts.googleapis.com\u002Fcss2?family=Noto+Sans&display=swap\" rel=\"stylesheet\">\n    \u003Cstyle>\n        #container26 {\n            background-color: #FFFFFF;\n            font-family: 'Noto Sans', sans-serif;\n            max-width: 700px; \n            width: 100%;\n            height: 400px;\n        }\n\n\n        @media screen and (max-width: 768px) {\n            #container26 {\n                height: auto;\n            }\n        }\n\n\n        #container26 .highcharts-background {\n            display: none;\n        }\n    \u003C\u002Fstyle>\n\u003C\u002Fhead>\n\u003Cbody>\n    \u003Cfigure>\n        \u003Cfigcaption>\u003C\u002Ffigcaption>\n        \u003Cdiv id=\"container26\">\u003C\u002Fdiv> \n    \u003C\u002Ffigure>\n\n\n    \u003Cscript>\n        const chart26 = Highcharts.chart('container26', {\n            chart: {\n                type: 'bar',\n                backgroundColor: 'transparent',\n                plotBackground: 'none'\n            },\n            title: {\n                text: ''\n            },\n            xAxis: {\n                categories: ['Good Quality Products\u002FServices', 'Good Ratings\u002FReviews', 'Fair Pricing', 'Good Customer Service', 'Good Privacy\u002FSecurity', 'Employee Satisfaction'],\n                gridLineWidth: 0 \n            },\n            yAxis: {\n                title: {\n                    text: 'Percentage (%)'\n                },\n                labels: {\n                    enabled: true\n                },\n                gridLineWidth: 0 \n            },\n            plotOptions: {\n                bar: {\n                    dataLabels: {\n                        enabled: true,\n                        format: '{y}%'\n                    },\n                    showInLegend: false\n                }\n            },\n            series: [{\n                name: 'Percentage',\n                data: [73, 62, 47, 43, 27, 27],\n                color: '#F0A50F21'\n            }],\n            credits: {\n                enabled: false\n            }\n        });\n    \u003C\u002Fscript>\n\u003C\u002Fbody>\n\u003C\u002Fhtml>\n","i-b933fb88-8ea6-416b-a96b-f9b630fcbac0",{"type":55,"content":3974},[3975,3977,3981,3983],{"text":3976,"type":59},"16. AI can analyze large volumes of consumer data and identify patterns to help optimize advertising strategies, resulting in a ",{"text":3978,"type":59,"marks":3979},"10%",[3980],{"type":68},{"text":3982,"type":59}," increase in ROI.",{"text":3755,"type":59,"marks":3984},[3985],{"type":1937},{"type":55,"content":3987},[3988,3990,3993,3995],{"text":3989,"type":59},"17. AI-driven dynamic pricing strategies can lead to a ",{"text":1987,"type":59,"marks":3991},[3992],{"type":68},{"text":3994,"type":59}," increase in revenue for online advertisers.",{"text":3769,"type":59,"marks":3996},[3997],{"type":1937},{"type":55,"content":3999},[4000,4002,4005,4007],{"text":4001,"type":59},"18. Chatbots using AI can lead to a ",{"text":2670,"type":59,"marks":4003},[4004],{"type":68},{"text":4006,"type":59}," increase in business sales by providing personalized recommendations and offers.",{"text":3755,"type":59,"marks":4008},[4009],{"type":1937},{"type":55,"content":4011},[4012,4014,4018,4019],{"text":4013,"type":59},"19. AI-driven sentiment analysis can help advertisers gauge public opinion about their brand, leading to more ",{"text":4015,"type":59,"marks":4016},"effective messaging and campaigns",[4017],{"type":68},{"text":243,"type":59},{"text":3769,"type":59,"marks":4020},[4021],{"type":1937},{"type":55,"content":4023},[4024,4026,4029,4030],{"text":4025,"type":59},"20. AI-powered content creation tools can generate personalized ads at scale, reducing production time by up to ",{"text":2931,"type":59,"marks":4027},[4028],{"type":68},{"text":243,"type":59},{"text":3755,"type":59,"marks":4031},[4032],{"type":1937},{"type":55,"content":4034},[4035,4037,4041],{"text":4036,"type":59},"The transformative power of ",{"text":4038,"type":59,"marks":4039},"AI in advertising",[4040],{"type":68},{"text":4042,"type":59},", backed by promising statistics, has been thoroughly explored. It's still being determined, however, whether AI's benefits can entirely eclipse its use's risks and ethical implications.",{"type":55,"content":4044},[4045,4047,4051],{"text":4046,"type":59},"As AI continues to reshape the advertising world, a parallel trend deserving scrutiny emerges – the environmental impact of advertising. Following this discourse, the discussion will explore the ",{"text":4048,"type":59,"marks":4049},"complex interplay ",[4050],{"type":68},{"text":4052,"type":59},"between advertising strategies and environmental considerations.",{"type":98,"attrs":4054,"content":4055},{"level":100},[4056],{"text":4057,"type":59},"Environmental impact of advertising statistics",{"type":55,"content":4059},[4060,4062,4066],{"text":4061,"type":59},"While advertising's impact on market trends and consumer behavior has been well-discussed, its ",{"text":4063,"type":59,"marks":4064},"environmental footprint ",[4065],{"type":68},{"text":4067,"type":59},"has yet to be given the same attention. The implications of widespread digital marketing activities on energy consumption and carbon emissions are subjects of contentious debate.",{"type":55,"content":4069},[4070,4072,4076],{"text":4071,"type":59},"As such, in the subsequent analysis, the statistics showcasing the environmental impact of advertising offer insights that could ",{"text":4073,"type":59,"marks":4074},"ignite thoughtful discussions ",[4075],{"type":68},{"text":4077,"type":59},"among researchers, journalists, writers, and entrepreneurs.",{"type":405,"attrs":4079,"content":4080},{"order":407},[4081,4097,4112,4126,4141,4156,4171,4186],{"type":178,"content":4082},[4083],{"type":55,"content":4084},[4085,4087,4091,4093],{"text":4086,"type":59},"Digital advertising accounts for approximately ",{"text":4088,"type":59,"marks":4089},"3%",[4090],{"type":68},{"text":4092,"type":59}," of global greenhouse gas emissions.",{"text":4094,"type":59,"marks":4095},"16",[4096],{"type":1937},{"type":178,"content":4098},[4099],{"type":55,"content":4100},[4101,4103,4107,4109],{"text":4102,"type":59},"Online video ads emit about ",{"text":4104,"type":59,"marks":4105},"2,800 kg of CO2",[4106],{"type":68},{"text":4108,"type":59}," per million views.",{"text":4094,"type":59,"marks":4110},[4111],{"type":1937},{"type":178,"content":4113},[4114],{"type":55,"content":4115},[4116,4118,4122,4123],{"text":4117,"type":59},"The energy consumption of data centers, which support digital advertising, is expected to",{"text":4119,"type":59,"marks":4120}," triple by 2030",[4121],{"type":68},{"text":243,"type":59},{"text":4094,"type":59,"marks":4124},[4125],{"type":1937},{"type":178,"content":4127},[4128],{"type":55,"content":4129},[4130,4132,4135,4137],{"text":4131,"type":59},"Display ads contribute to ",{"text":2670,"type":59,"marks":4133},[4134],{"type":68},{"text":4136,"type":59}," of the overall energy usage of websites.",{"text":4138,"type":59,"marks":4139},"15",[4140],{"type":1937},{"type":178,"content":4142},[4143],{"type":55,"content":4144},[4145,4147,4151,4153],{"text":4146,"type":59},"Printing and distributing direct mail ads in the USA alone generates approximately 51.5 million tons of",{"text":4148,"type":59,"marks":4149}," CO2 emissions",[4150],{"type":68},{"text":4152,"type":59}," annually.",{"text":4094,"type":59,"marks":4154},[4155],{"type":1937},{"type":178,"content":4157},[4158],{"type":55,"content":4159},[4160,4162,4166,4168],{"text":4161,"type":59},"Traditional print advertising consumes vast amounts of paper, with ",{"text":4163,"type":59,"marks":4164},"35%",[4165],{"type":68},{"text":4167,"type":59}," of all trees harvested globally used for paper production.",{"text":4138,"type":59,"marks":4169},[4170],{"type":1937},{"type":178,"content":4172},[4173],{"type":55,"content":4174},[4175,4177,4181,4183],{"text":4176,"type":59},"Billboard advertisements contribute to ",{"text":4178,"type":59,"marks":4179},"visual pollution",[4180],{"type":68},{"text":4182,"type":59}," and consume significant resources for production and installation.",{"text":4138,"type":59,"marks":4184},[4185],{"type":1937},{"type":178,"content":4187},[4188],{"type":55,"content":4189},[4190,4192,4196,4198],{"text":4191,"type":59},"Producing and disposing of promotional and",{"text":4193,"type":59,"marks":4194}," branded merchandise",[4195],{"type":68},{"text":4197,"type":59}," generates substantial waste and environmental impact.",{"text":4094,"type":59,"marks":4199},[4200],{"type":1937},{"type":76,"attrs":4202},{"id":1846,"body":4203},[4204],{"_uid":4205,"emoji":34,"bgColor":47,"markdown":4206,"component":152},"b8f66bf9-58f1-472a-ae7c-e09baf4f1386","The environmental impact of the advertising industry, contributing ****3%**** of global greenhouse gas emissions, mainly from digital advertising and energy-intensive data centers set to ****triple energy demand**** by 2030, raises concerns.\n\nTraditional advertising, like direct mail ads and paper production, contributes significantly to ****CO2 emissions**** and tree consumption. Visual pollution and waste from billboards and promotional items further exacerbate the issue, underscoring the industry's need for sustainable practices and eco-conscious evolution.",{"type":55,"content":4208},[4209,4211,4215,4217],{"text":4210,"type":59},"9.",{"text":4212,"type":59,"marks":4213}," Advertising materials",[4214],{"type":68},{"text":4216,"type":59}," such as vinyl banners, signs, and billboards contribute to landfill waste when disposed of.",{"text":4138,"type":59,"marks":4218},[4219],{"type":1937},{"type":55,"content":4221},[4222,4223,4227,4229],{"text":3875,"type":59},{"text":4224,"type":59,"marks":4225}," Marketing campaigns",[4226],{"type":68},{"text":4228,"type":59}," that rely heavily on physical collateral, such as brochures and flyers, contribute to deforestation.",{"text":4138,"type":59,"marks":4230},[4231],{"type":1937},{"type":55,"content":4233},[4234,4236,4240,4242],{"text":4235,"type":59},"11. The",{"text":4237,"type":59,"marks":4238}," energy consumption ",[4239],{"type":68},{"text":4241,"type":59},"and environmental impact of maintaining and operating digital advertising servers and infrastructure are substantial.",{"text":4094,"type":59,"marks":4243},[4244],{"type":1937},{"type":55,"content":4246},[4247,4249,4253,4255],{"text":4248,"type":59},"12. Television and",{"text":4250,"type":59,"marks":4251}," radio advertisements",[4252],{"type":68},{"text":4254,"type":59}," require significant energy consumption for production, broadcasting, and distribution.",{"text":4138,"type":59,"marks":4256},[4257],{"type":1937},{"type":55,"content":4259},[4260,4261,4265,4267],{"text":3925,"type":59},{"text":4262,"type":59,"marks":4263}," Outdoor advertising signs",[4264],{"type":68},{"text":4266,"type":59},", including neon signs and illuminated billboards, consume considerable energy.",{"text":4094,"type":59,"marks":4268},[4269],{"type":1937},{"type":55,"content":4271},[4272,4274,4278,4280],{"text":4273,"type":59},"14.",{"text":4275,"type":59,"marks":4276}," Single-use ",[4277],{"type":68},{"text":4279,"type":59},"event banners and promotional materials contribute to waste generation at conferences, trade shows, and other events.",{"text":4094,"type":59,"marks":4281},[4282],{"type":1937},{"type":55,"content":4284},[4285,4287,4291,4292],{"text":4286,"type":59},"15. Disposing of discarded advertising materials, such as print ads and promotional items, contributes to ",{"text":4288,"type":59,"marks":4289},"landfill waste",[4290],{"type":68},{"text":243,"type":59},{"text":1934,"type":59,"marks":4293},[4294],{"type":1937},{"type":98,"attrs":4296,"content":4297},{"level":168},[4298],{"text":4299,"type":59},"Waste generation by industry",{"type":55},{"type":76,"attrs":4302},{"id":1846,"body":4303},[4304],{"src":4305,"_uid":4308,"component":2200},{"_uid":4306,"plugin":2197,"content":4307},"7c9b5d5f-2dfb-4036-826b-3d089adc9bfb","\u003C!DOCTYPE html>\n\u003Chtml>\n\u003Chead>\n\u003Cmeta charset=\"utf-8\">\n\u003Cmeta name=\"viewport\" content=\"width=device-width, initial-scale=1\">\n\u003Cscript src=\"https:\u002F\u002Fcode.highcharts.com\u002Fhighcharts.js\">\u003C\u002Fscript>\n\u003Clink href=\"https:\u002F\u002Ffonts.googleapis.com\u002Fcss2?family=Noto+Sans&display=swap\" rel=\"stylesheet\">\n\u003Cstyle>\n#container18 {\nbackground-color: #FFFFFF;\nfont-family: 'Noto Sans', sans-serif;\nmax-width: 700px;\nwidth: 100%;\nheight: 400px;\n}\n\n@media screen and (max-width: 768px) {\n#container18 {\nheight: auto;\n}\n}\n\n#container18 .highcharts-background {\ndisplay: none;\n}\n\u003C\u002Fstyle>\n\u003C\u002Fhead>\n\u003Cbody>\n\u003Cfigure>\n\u003Cfigcaption>\u003C\u002Ffigcaption>\n\u003Cdiv id=\"container18\">\u003C\u002Fdiv>\n\u003C\u002Ffigure>\n\n\u003Cscript>\nconst chart18 = Highcharts.chart('container18', {\nchart: {\ntype: 'bar',\nbackgroundColor: 'transparent',\nplotBackground: 'none'\n},\ntitle: {\ntext: ''\n},\nxAxis: {\ncategories: ['Electric utilities', 'Primary metals', 'Paper packaging', 'Chemical manufacturing', 'Fibers\u002FPolymers', 'Other'],\ngridLineWidth: 0\n},\nyAxis: {\ntitle: {\ntext: 'Percentage (%)'\n},\nlabels: {\nenabled: true\n},\ngridLineWidth: 0\n},\nplotOptions: {\nbar: {\ndataLabels: {\nenabled: true,\nformat: '{y}%'\n},\nshowInLegend: false\n}\n},\nseries: [{\nname: 'Percentage',\ndata: [42, 9, 5, 5, 2, 21],\ncolor: '#F0A50F21'\n}],\ncredits: {\nenabled: false\n}\n});\n\u003C\u002Fscript>\n\u003C\u002Fbody>\n\u003C\u002Fhtml>","i-5a45dfc4-d371-407a-b6ca-b6d13ec63cfd",{"type":55,"content":4310},[4311,4313,4317,4319],{"text":4312,"type":59},"16. The adhesive materials commonly employed for billboards and signage may harbor ",{"text":4314,"type":59,"marks":4315},"detrimental chemicals",[4316],{"type":68},{"text":4318,"type":59}," that can adversely affect the environment.",{"text":4094,"type":59,"marks":4320},[4321],{"type":1937},{"type":55,"content":4323},[4324,4326,4330,4331],{"text":4325,"type":59},"17. The transportation of advertising materials, including shipping and delivery, contributes to ",{"text":4327,"type":59,"marks":4328},"carbon emissions",[4329],{"type":68},{"text":243,"type":59},{"text":4094,"type":59,"marks":4332},[4333],{"type":1937},{"type":76,"attrs":4335},{"id":1846,"body":4336},[4337],{"_uid":4338,"markdown":4339,"component":974},"7ac3c117-694b-4795-86da-8c3242b90a54","The operation of data centers, which serve as a **crucial component of digital advertising**, necessitates substantial energy consumption for cooling and overall functionality. - Avita Katal",{"type":55,"content":4341},[4342,4344,4348,4350],{"text":4343,"type":59},"18. Printing and distributing advertising inserts and catalogs contribute to ",{"text":4345,"type":59,"marks":4346},"paper waste ",[4347],{"type":68},{"text":4349,"type":59},"and deforestation.",{"text":4094,"type":59,"marks":4351},[4352],{"type":1937},{"type":55,"content":4354},[4355,4357,4361,4362],{"text":4356,"type":59},"19. Excessive packaging for promotional products and product samples contributes to plastic waste and",{"text":4358,"type":59,"marks":4359}," pollution",[4360],{"type":68},{"text":243,"type":59},{"text":4094,"type":59,"marks":4363},[4364],{"type":1937},{"type":76,"attrs":4366},{"id":1846,"body":4367},[4368],{"_uid":4369,"title":4370,"button":4371,"component":94,"description":4375,"backgroundColor":4376},"b0beb507-1cf8-4bf0-80ad-af0e896fe032","Ready to create brand assets that pack a punch?",[4372],{"_uid":4373,"icon":34,"link":4374,"size":90,"text":1855,"type":92,"component":93},"84596b68-41fa-4763-b9cd-58ba31af08cb",{"url":2289,"linktype":88,"fieldtype":89,"cached_url":2289},"Visit our Academy for free marketing design courses.","purple",{"type":55,"content":4378},[4379,4381,4385],{"text":4380,"type":59},"The environmental implications of advertising are more substantial than often presumed. Confronted with the stark reality of the industry's environmental footprint, a reevaluation of ",{"text":4382,"type":59,"marks":4383},"current practices ",[4384],{"type":68},{"text":4386,"type":59},"becomes necessary, a discussion gaining traction.",{"type":55,"content":4388},[4389,4391,4395],{"text":4390,"type":59},"However, the question remains: can the advertising industry evolve toward sustainability while maintaining its ",{"text":4392,"type":59,"marks":4393},"effectiveness and reach",[4394],{"type":68},{"text":4396,"type":59},"? The answer to this intriguing debate is explored in the forthcoming section, delving into the fascinating future of advertising statistics.",{"type":98,"attrs":4398,"content":4399},{"level":100},[4400],{"text":4401,"type":59},"The future of advertising",{"type":55,"content":4403},[4404,4406,4410],{"text":4405,"type":59},"As advertising tools and practices evolve, ",{"text":4407,"type":59,"marks":4408},"anticipating future developments ",[4409],{"type":68},{"text":4411,"type":59},"remains a central concern. Will technological advancements continue to reshape the marketing and advertising industry, or could there be a shift towards more traditional mediums?",{"type":55,"content":4413},[4414,4416,4420],{"text":4415,"type":59},"Could sustainability become the new ",{"text":4417,"type":59,"marks":4418},"cornerstone ",[4419],{"type":68},{"text":4421,"type":59},"of advertising strategies? With these compelling questions in mind, let's explore insights into the potential future of advertising.",{"type":405,"attrs":4423,"content":4424},{"order":407},[4425,4440,4454,4469,4484,4506,4521,4539,4558,4573,4588,4607,4621,4640],{"type":178,"content":4426},[4427],{"type":55,"content":4428},[4429,4431,4435,4436],{"text":4430,"type":59},"By 2025, global advertising spending is estimated to reach ",{"text":4432,"type":59,"marks":4433},"$700 billion",[4434],{"type":68},{"text":243,"type":59},{"text":4437,"type":59,"marks":4438},"18",[4439],{"type":1937},{"type":178,"content":4441},[4442],{"type":55,"content":4443},[4444,4446,4449,4451],{"text":4445,"type":59},"Digital advertising will account for ",{"text":1972,"type":59,"marks":4447},[4448],{"type":68},{"text":4450,"type":59}," of total advertising spending by 2024.",{"text":4437,"type":59,"marks":4452},[4453],{"type":1937},{"type":178,"content":4455},[4456],{"type":55,"content":4457},[4458,4460,4464,4466],{"text":4459,"type":59},"Artificial intelligence is expected to power ",{"text":4461,"type":59,"marks":4462},"45%",[4463],{"type":68},{"text":4465,"type":59}," of total advertising by 2025.",{"text":4437,"type":59,"marks":4467},[4468],{"type":1937},{"type":178,"content":4470},[4471],{"type":55,"content":4472},[4473,4475,4479,4481],{"text":4474,"type":59},"Over ",{"text":4476,"type":59,"marks":4477},"80% ",[4478],{"type":68},{"text":4480,"type":59},"of internet traffic is predicted to be video content by 2022, emphasizing the importance of video advertising.",{"text":4437,"type":59,"marks":4482},[4483],{"type":1937},{"type":178,"content":4485},[4486],{"type":55,"content":4487},[4488,4490,4494,4496,4500,4502],{"text":4489,"type":59},"Voice-activated",{"text":4491,"type":59,"marks":4492}," smart speakers",[4493],{"type":68},{"text":4495,"type":59}," are estimated to reach ",{"text":4497,"type":59,"marks":4498},"55%",[4499],{"type":68},{"text":4501,"type":59}," of USA households by 2022, creating new opportunities for voice advertising.",{"text":4503,"type":59,"marks":4504},"17",[4505],{"type":1937},{"type":178,"content":4507},[4508],{"type":55,"content":4509},[4510,4512,4516,4518],{"text":4511,"type":59},"By 2023, influencer marketing will become a ",{"text":4513,"type":59,"marks":4514},"$15 billion",[4515],{"type":68},{"text":4517,"type":59}," industry.",{"text":4437,"type":59,"marks":4519},[4520],{"type":1937},{"type":178,"content":4522},[4523],{"type":55,"content":4524},[4525,4529,4531,4534,4536],{"text":4526,"type":59,"marks":4527},"Programmatic advertising",[4528],{"type":68},{"text":4530,"type":59}," will account for ",{"text":2246,"type":59,"marks":4532},[4533],{"type":68},{"text":4535,"type":59}," of digital display ad spending in the United States by 2021.",{"text":4503,"type":59,"marks":4537},[4538],{"type":1937},{"type":178,"content":4540},[4541],{"type":55,"content":4542},[4543,4547,4549,4553,4555],{"text":4544,"type":59,"marks":4545},"Personalized advertising",[4546],{"type":68},{"text":4548,"type":59}," will generate up to ",{"text":4550,"type":59,"marks":4551},"$10 billion",[4552],{"type":68},{"text":4554,"type":59}," in additional revenue by 2023.",{"text":4437,"type":59,"marks":4556},[4557],{"type":1937},{"type":178,"content":4559},[4560],{"type":55,"content":4561},[4562,4564,4568,4570],{"text":4563,"type":59},"Augmented reality (AR) and virtual reality (VR) advertising spending is projected to reach ",{"text":4565,"type":59,"marks":4566},"$30 billion",[4567],{"type":68},{"text":4569,"type":59}," by 2023.",{"text":4437,"type":59,"marks":4571},[4572],{"type":1937},{"type":178,"content":4574},[4575],{"type":55,"content":4576},[4577,4579,4583,4585],{"text":4578,"type":59},"Contextual advertising, leveraging machine learning algorithms, is expected to reach ",{"text":4580,"type":59,"marks":4581},"$125 billion",[4582],{"type":68},{"text":4584,"type":59}," in spending by 2023.",{"text":4437,"type":59,"marks":4586},[4587],{"type":1937},{"type":178,"content":4589},[4590],{"type":55,"content":4591},[4592,4596,4598,4602,4604],{"text":4593,"type":59,"marks":4594},"5G technology",[4595],{"type":68},{"text":4597,"type":59}," is anticipated to drive a ",{"text":4599,"type":59,"marks":4600},"$12.3 billion",[4601],{"type":68},{"text":4603,"type":59}," increase in mobile ad revenue by 2024.",{"text":4437,"type":59,"marks":4605},[4606],{"type":1937},{"type":178,"content":4608},[4609],{"type":55,"content":4610},[4611,4613,4616,4618],{"text":4612,"type":59},"By 2023, it is estimated that ",{"text":2931,"type":59,"marks":4614},[4615],{"type":68},{"text":4617,"type":59}," of global internet users will be using ad-blocking technology, leading to new challenges for advertisers. ",{"text":4437,"type":59,"marks":4619},[4620],{"type":1937},{"type":178,"content":4622},[4623],{"type":55,"content":4624},[4625,4629,4631,4635,4637],{"text":4626,"type":59,"marks":4627},"Out-of-home (OOH) advertising",[4628],{"type":68},{"text":4630,"type":59}," is forecasted to reach ",{"text":4632,"type":59,"marks":4633},"$38 billion",[4634],{"type":68},{"text":4636,"type":59}," in spending by 2022, driven by digital billboards and display advancements.",{"text":4503,"type":59,"marks":4638},[4639],{"type":1937},{"type":178,"content":4641},[4642],{"type":55,"content":4643},[4644,4646,4650,4652],{"text":4645,"type":59},"Global social media users are expected to surpass ",{"text":4647,"type":59,"marks":4648},"4 billion by 2025",[4649],{"type":68},{"text":4651,"type":59},", making social media advertising even more impactful.",{"text":4437,"type":59,"marks":4653},[4654],{"type":1937},{"type":98,"attrs":4656,"content":4657},{"level":168},[4658],{"text":4659,"type":59},"Methods future marketers will implement to measure audiences",{"type":55},{"type":76,"attrs":4662},{"id":1846,"body":4663},[4664],{"src":4665,"_uid":4668,"component":2200},{"_uid":4666,"plugin":2197,"content":4667},"17fbb3d7-2fd8-450b-b47e-fa940253da93","\u003C!DOCTYPE html>\n\u003Chtml>\n\u003Chead>\n\u003Cmeta charset=\"utf-8\">\n\u003Cmeta name=\"viewport\" content=\"width=device-width, initial-scale=1\">\n\u003Cscript src=\"https:\u002F\u002Fcode.highcharts.com\u002Fhighcharts.js\">\u003C\u002Fscript>\n\u003Clink href=\"https:\u002F\u002Ffonts.googleapis.com\u002Fcss2?family=Noto+Sans&display=swap\" rel=\"stylesheet\">\n\u003Cstyle>\n#container19 {\nbackground-color: #FFFFFF;\nfont-family: 'Noto Sans', sans-serif;\nmax-width: 700px;\nwidth: 100%;\nheight: 400px;\n}\n\n@media screen and (max-width: 768px) {\n#container19 {\nheight: auto;\n}\n}\n\n#container19 .highcharts-background {\ndisplay: none;\n}\n\u003C\u002Fstyle>\n\u003C\u002Fhead>\n\u003Cbody>\n\u003Cfigure>\n\u003Cfigcaption>\u003C\u002Ffigcaption>\n\u003Cdiv id=\"container19\">\u003C\u002Fdiv>\n\u003C\u002Ffigure>\n\n\u003Cscript>\nconst chart19 = Highcharts.chart('container19', {\nchart: {\ntype: 'bar',\nbackgroundColor: 'transparent',\nplotBackground: 'none'\n},\ntitle: {\ntext: ''\n},\nxAxis: {\ncategories: ['Third-party cookies', 'First-party data', 'Apple identifier in iOS', 'Google Ads on Android'],\ngridLineWidth: 0\n},\nyAxis: {\ntitle: {\ntext: 'Percentage (%)'\n},\nlabels: {\nenabled: true\n},\ngridLineWidth: 0\n},\nplotOptions: {\nbar: {\ndataLabels: {\nenabled: true,\nformat: '{y}%'\n},\nshowInLegend: false\n}\n},\nseries: [{\nname: 'Percentage',\ndata: [97, 88, 52, 47],\ncolor: '#F0A50F21'\n}],\ncredits: {\nenabled: false\n}\n});\n\u003C\u002Fscript>\n\u003C\u002Fbody>\n\u003C\u002Fhtml>","i-7ab5500c-68cd-48ba-b370-27f2ffb8e1d2",{"type":55,"content":4670},[4671,4672,4676,4678,4682,4684],{"text":2589,"type":59},{"text":4673,"type":59,"marks":4674}," Connected TV ad",[4675],{"type":68},{"text":4677,"type":59}," spending is projected to exceed ",{"text":4679,"type":59,"marks":4680},"$21 billion",[4681],{"type":68},{"text":4683,"type":59}," by the end of 2023, driven by the growing popularity of streaming platforms.",{"text":4437,"type":59,"marks":4685},[4686],{"type":1937},{"type":55,"content":4688},[4689,4691,4694,4696],{"text":4690,"type":59},"16. Native advertising will make up ",{"text":2164,"type":59,"marks":4692},[4693],{"type":68},{"text":4695,"type":59}," of all display ad revenue by 2021.",{"text":4503,"type":59,"marks":4697},[4698],{"type":1937},{"type":55,"content":4700},[4701,4703,4706,4708,4712,4713],{"text":4702,"type":59},"17. The projected estimate for 2023 indicates that around ",{"text":2382,"type":59,"marks":4704},[4705],{"type":68},{"text":4707,"type":59}," of Internet browsing will occur without a traditional screen, highlighting the increasing prominence of voice-based and ",{"text":4709,"type":59,"marks":4710},"Internet of Things (IoT) advertising",[4711],{"type":68},{"text":243,"type":59},{"text":4437,"type":59,"marks":4714},[4715],{"type":1937},{"type":55,"content":4717},[4718,4720,4724,4726,4730,4732],{"text":4719,"type":59},"18. By 2024, spending on implementing ",{"text":4721,"type":59,"marks":4722},"blockchain technology",[4723],{"type":68},{"text":4725,"type":59}," in digital advertising will reach ",{"text":4727,"type":59,"marks":4728},"$1.6 billion",[4729],{"type":68},{"text":4731,"type":59},", fostering transparency and instilling trust in the industry.",{"text":4437,"type":59,"marks":4733},[4734],{"type":1937},{"type":55,"content":4736},[4737,4739,4743,4745,4749,4751],{"text":4738,"type":59},"19. Data privacy regulations like the General Data Protection Regulation",{"text":4740,"type":59,"marks":4741}," (GDPR)",[4742],{"type":68},{"text":4744,"type":59}," and the California Consumer Privacy Act ",{"text":4746,"type":59,"marks":4747},"(CCPA)",[4748],{"type":68},{"text":4750,"type":59}," will significantly influence the future of targeted advertising as they continue to shape the industry.",{"text":4437,"type":59,"marks":4752},[4753],{"type":1937},{"type":55,"content":4755},[4756,4758,4762],{"text":4757,"type":59},"As we look towards the horizon of advertising, many ",{"text":4759,"type":59,"marks":4760},"intriguing debates ",[4761],{"type":68},{"text":4763,"type":59},"are sparked. How will burgeoning technologies shape the future, and how will the advertising industry respond to the pressing environmental concerns?",{"type":55,"content":4765},[4766,4768,4772],{"text":4767,"type":59},"Given the compelling statistics presented, it is clear that the path forward will be marked by ",{"text":4769,"type":59,"marks":4770},"innovation and sustainability",[4771],{"type":68},{"text":4773,"type":59},". With these discussions in mind, we invite further exploration, investigation, and debate as we navigate toward a new era of advertising statistics.",{"type":76,"attrs":4775},{"id":1846,"body":4776},[4777],{"_uid":4778,"title":1850,"button":4779,"component":94,"description":1856,"backgroundColor":96},"19a061d9-b9f3-4c94-9f42-69512e144572",[4780],{"_uid":4781,"icon":34,"link":4782,"size":90,"text":1855,"type":92,"component":93},"12bc3aea-b28f-459b-9401-2b1a71dc1b98",{"url":87,"linktype":88,"fieldtype":89,"cached_url":87},{"type":55},{"type":98,"attrs":4785,"content":4786},{"level":100},[4787],{"text":4788,"type":59},"Frequently asked questions",{"type":76,"attrs":4790},{"id":4791,"body":4792},"9d6de5d0-e297-4c6b-ad30-679293b048b8",[4793],{"_uid":4794,"component":1609,"questions":4795},"i-daab2bdc-e600-48cc-889a-51608f1a1bd6",[4796,4817,4832,4847,4862],{"name":4797,"created_at":4798,"published_at":4799,"updated_at":4798,"id":4800,"uuid":4801,"content":4802,"slug":4809,"full_slug":4810,"sort_by_date":134,"position":4811,"tag_list":4812,"is_startpage":16,"parent_id":4813,"meta_data":134,"group_id":4814,"first_published_at":4815,"release_id":134,"lang":1636,"path":134,"alternates":4816,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"What percentage of total digital ad spending will video advertising account for in 2023?","2024-11-19T09:56:14.134Z","2024-12-09T16:19:15.000Z",580919992,"e4011196-5745-405e-8246-8df78733b568",{"_uid":4803,"title":4797,"answer":4804,"category":4805,"component":4806,"readMoreLink":4807,"hideFromFaqPage":1094,"showReadMoreLink":16},"02c30ea1-6d72-4c49-8e6a-a39acfd85a87","Video advertising will account for 14% of digital ad spending in 2023.","Blog","Question",{"id":34,"url":34,"linktype":4808,"fieldtype":89,"cached_url":34},"story","what-percentage-of-total-digital-ad-spending-will-video-advertising-account-for-in-2023","faq\u002Fblog-faqs\u002Fblog-faq-generated\u002Fwhat-percentage-of-total-digital-ad-spending-will-video-advertising-account-for-in-2023",-2900,[],580879771,"967f05ce-1805-4e8b-a3fd-b3d58371798b","2024-12-09T16:19:15.569Z",[],{"name":4818,"created_at":4819,"published_at":4799,"updated_at":4819,"id":4820,"uuid":4821,"content":4822,"slug":4826,"full_slug":4827,"sort_by_date":134,"position":4828,"tag_list":4829,"is_startpage":16,"parent_id":4813,"meta_data":134,"group_id":4830,"first_published_at":4815,"release_id":134,"lang":1636,"path":134,"alternates":4831,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"What percentage of global greenhouse gas emissions is digital advertising responsible for?","2024-11-19T09:56:15.493Z",580920038,"6278ad81-c4d8-4953-bee9-381d5ed2fb7c",{"_uid":4823,"title":4818,"answer":4824,"category":4805,"component":4806,"readMoreLink":4825,"hideFromFaqPage":1094,"showReadMoreLink":16},"9011524d-cfd2-4ea7-a1bd-db9d61ece9c5","Digital advertising is responsible for approximately 3% of global greenhouse gas emissions.",{"id":34,"url":34,"linktype":4808,"fieldtype":89,"cached_url":34},"what-percentage-of-global-greenhouse-gas-emissions-is-digital-advertising-responsible-for","faq\u002Fblog-faqs\u002Fblog-faq-generated\u002Fwhat-percentage-of-global-greenhouse-gas-emissions-is-digital-advertising-responsible-for",-2910,[],"06268d1d-7494-4ae6-ae40-10f6a34789bc",[],{"name":4833,"created_at":4834,"published_at":4799,"updated_at":4834,"id":4835,"uuid":4836,"content":4837,"slug":4841,"full_slug":4842,"sort_by_date":134,"position":4843,"tag_list":4844,"is_startpage":16,"parent_id":4813,"meta_data":134,"group_id":4845,"first_published_at":4815,"release_id":134,"lang":1636,"path":134,"alternates":4846,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"How much global tree harvesting is consumed by traditional print advertising?","2024-11-19T09:56:16.817Z",580920080,"737ecc50-1d34-49bc-88b3-bc96362d4d55",{"_uid":4838,"title":4833,"answer":4839,"category":4805,"component":4806,"readMoreLink":4840,"hideFromFaqPage":1094,"showReadMoreLink":16},"c54ae7e7-16ce-4fac-a989-e10c3ac6900a","Traditional print advertising consumes vast amounts of paper, with 35% of all trees harvested globally used for paper production.",{"id":34,"url":34,"linktype":4808,"fieldtype":89,"cached_url":34},"how-much-global-tree-harvesting-is-consumed-by-traditional-print-advertising","faq\u002Fblog-faqs\u002Fblog-faq-generated\u002Fhow-much-global-tree-harvesting-is-consumed-by-traditional-print-advertising",-2920,[],"3a764ba4-a34c-41b3-ba00-771ca4c1419f",[],{"name":4848,"created_at":4849,"published_at":4799,"updated_at":4849,"id":4850,"uuid":4851,"content":4852,"slug":4856,"full_slug":4857,"sort_by_date":134,"position":4858,"tag_list":4859,"is_startpage":16,"parent_id":4813,"meta_data":134,"group_id":4860,"first_published_at":4815,"release_id":134,"lang":1636,"path":134,"alternates":4861,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"How does AI impact the effectiveness of advertising campaigns?","2024-11-19T09:56:18.316Z",580920128,"4c01bce2-b79d-4cbf-a4f1-852f7cc5f63d",{"_uid":4853,"title":4848,"answer":4854,"category":4805,"component":4806,"readMoreLink":4855,"hideFromFaqPage":1094,"showReadMoreLink":16},"fc8e4dc1-8350-4091-af92-44c60669d635","AI can increase the effectiveness of advertising campaigns, with 65% of marketers believing that AI-driven audience targeting is crucial for successful advertising. Additionally, AI-driven recommendation systems in advertising can increase conversion rates by up to 50%.",{"id":34,"url":34,"linktype":4808,"fieldtype":89,"cached_url":34},"how-does-ai-impact-the-effectiveness-of-advertising-campaigns","faq\u002Fblog-faqs\u002Fblog-faq-generated\u002Fhow-does-ai-impact-the-effectiveness-of-advertising-campaigns",-2930,[],"73d006d2-d731-4ae4-a2c8-79e15407a320",[],{"name":4863,"created_at":4864,"published_at":4799,"updated_at":4864,"id":4865,"uuid":4866,"content":4867,"slug":4871,"full_slug":4872,"sort_by_date":134,"position":4873,"tag_list":4874,"is_startpage":16,"parent_id":4813,"meta_data":134,"group_id":4875,"first_published_at":4815,"release_id":134,"lang":1636,"path":134,"alternates":4876,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"How does the engagement rate for video ads on social media platforms like Facebook and Instagram compare to non-video ads?","2024-11-19T09:56:20.139Z",580920185,"65aa733d-6653-467b-8baa-e7c7a6345703",{"_uid":4868,"title":4863,"answer":4869,"category":4805,"component":4806,"readMoreLink":4870,"hideFromFaqPage":1094,"showReadMoreLink":16},"8f49dd7a-3057-41f3-b1a8-da85af2edfc5","Social media platforms like Facebook and Instagram observe an engagement rate for video ads that is 2-3 times higher than non-video ads.",{"id":34,"url":34,"linktype":4808,"fieldtype":89,"cached_url":34},"how-does-the-engagement-rate-for-video-ads-on-social-media-platforms-like-facebook-and-instagram-compare-to-non-video-ads","faq\u002Fblog-faqs\u002Fblog-faq-generated\u002Fhow-does-the-engagement-rate-for-video-ads-on-social-media-platforms-like-facebook-and-instagram-compare-to-non-video-ads",-2940,[],"146eabe8-49e6-42d8-b68c-4aab6d1c0eca",[],{"type":98,"attrs":4878,"content":4879},{"level":168},[4880],{"text":4881,"type":59},"Sources",{"type":405,"attrs":4883,"content":4884},{"order":407},[4885,4895,4905,4915,4925,4935,4945,4955,4965,4975,4985,4995,5005,5015,5025,5035,5045,5055],{"type":178,"content":4886},[4887],{"type":55,"content":4888},[4889],{"text":4890,"type":59,"marks":4891},"Montclair State University",[4892],{"type":131,"attrs":4893},{"href":4894,"uuid":134,"anchor":134,"target":2132,"linktype":88},"https:\u002F\u002Fonlinemba.montclair.edu\u002Fdifferences-between-digital-marketing-and-traditional-marketing\u002F",{"type":178,"content":4896},[4897],{"type":55,"content":4898},[4899],{"text":4900,"type":59,"marks":4901},"Statista",[4902],{"type":131,"attrs":4903},{"href":4904,"uuid":134,"anchor":134,"target":2132,"linktype":88},"https:\u002F\u002Fwww.statista.com\u002Fstatistics\u002F693449\u002Fdigital-vs-traditional-marketing-budget-change-according-to-cmos-usa\u002F",{"type":178,"content":4906},[4907],{"type":55,"content":4908},[4909],{"text":4910,"type":59,"marks":4911},"Hubspot",[4912],{"type":131,"attrs":4913},{"href":4914,"uuid":134,"anchor":134,"target":2132,"linktype":88},"https:\u002F\u002Fblog.hubspot.com\u002Fmarketing\u002Fwhat-is-digital-marketing",{"type":178,"content":4916},[4917],{"type":55,"content":4918},[4919],{"text":4920,"type":59,"marks":4921},"Hootsuite",[4922],{"type":131,"attrs":4923},{"href":4924,"uuid":134,"anchor":134,"target":2132,"linktype":88},"https:\u002F\u002Fblog.hootsuite.com\u002Fsocial-media-advertising-stats\u002F",{"type":178,"content":4926},[4927],{"type":55,"content":4928},[4929],{"text":4930,"type":59,"marks":4931},"G2",[4932],{"type":131,"attrs":4933},{"href":4934,"uuid":134,"anchor":134,"target":2132,"linktype":88},"https:\u002F\u002Fwww.g2.com\u002Farticles\u002F",{"type":178,"content":4936},[4937],{"type":55,"content":4938},[4939],{"text":4940,"type":59,"marks":4941},"Amazon",[4942],{"type":131,"attrs":4943},{"href":4944,"uuid":134,"anchor":134,"target":2132,"linktype":88},"https:\u002F\u002Fadvertising.amazon.com\u002Flibrary\u002Fguides\u002Fmobile-advertising",{"type":178,"content":4946},[4947],{"type":55,"content":4948},[4949],{"text":4950,"type":59,"marks":4951},"MarketSplash",[4952],{"type":131,"attrs":4953},{"href":4954,"uuid":134,"anchor":134,"target":2132,"linktype":88},"https:\u002F\u002Fmarketsplash.com\u002Fmobile-marketing-statistics\u002F",{"type":178,"content":4956},[4957],{"type":55,"content":4958},[4959],{"text":4960,"type":59,"marks":4961},"Wistia",[4962],{"type":131,"attrs":4963},{"href":4964,"uuid":134,"anchor":134,"target":2132,"linktype":88},"https:\u002F\u002Fwistia.com\u002Flearn\u002Fmarketing\u002Fwhat-does-video-marketing-really-mean",{"type":178,"content":4966},[4967],{"type":55,"content":4968},[4969],{"text":4970,"type":59,"marks":4971},"University Of New Hampshire",[4972],{"type":131,"attrs":4973},{"href":4974,"uuid":134,"anchor":134,"target":2132,"linktype":88},"https:\u002F\u002Fwww.unh.edu\u002Finquiryjournal\u002Fspring-2022\u002Fexamining-effectiveness-video-marketing-based-consumer-attitudes-differences-between",{"type":178,"content":4976},[4977],{"type":55,"content":4978},[4979],{"text":4980,"type":59,"marks":4981},"Workplace",[4982],{"type":131,"attrs":4983},{"href":4984,"uuid":134,"anchor":134,"target":2132,"linktype":88},"https:\u002F\u002Fwww.workplace.com\u002Fblog\u002Fvideo-communication",{"type":178,"content":4986},[4987],{"type":55,"content":4988},[4989],{"text":4990,"type":59,"marks":4991},"AVOUP",[4992],{"type":131,"attrs":4993},{"href":4994,"uuid":134,"anchor":134,"target":2132,"linktype":88},"https:\u002F\u002Faovup.com\u002Fstats\u002Fnative-ad-spending-forecast\u002F",{"type":178,"content":4996},[4997],{"type":55,"content":4998},[4999],{"text":5000,"type":59,"marks":5001},"Native Advertising Institute",[5002],{"type":131,"attrs":5003},{"href":5004,"uuid":134,"anchor":134,"target":2132,"linktype":88},"https:\u002F\u002Foffers.nativeadvertisinginstitute.com\u002F27predictions2023",{"type":178,"content":5006},[5007],{"type":55,"content":5008},[5009],{"text":5010,"type":59,"marks":5011},"LinkedIn",[5012],{"type":131,"attrs":5013},{"href":5014,"uuid":134,"anchor":134,"target":2132,"linktype":88},"https:\u002F\u002Fwww.linkedin.com\u002Fpulse\u002Frole-artificial-intelligence-ai-digital-marketing-scott\u002F",{"type":178,"content":5016},[5017],{"type":55,"content":5018},[5019],{"text":5020,"type":59,"marks":5021},"IBM",[5022],{"type":131,"attrs":5023},{"href":5024,"uuid":134,"anchor":134,"target":2132,"linktype":88},"https:\u002F\u002Fwww.ibm.com\u002Fwatson-advertising\u002Fthought-leadership\u002Fhow-ai-is-changing-advertising",{"type":178,"content":5026},[5027],{"type":55,"content":5028},[5029],{"text":5030,"type":59,"marks":5031},"The Guardian",[5032],{"type":131,"attrs":5033},{"href":5034,"uuid":134,"anchor":134,"target":2132,"linktype":88},"https:\u002F\u002Fwww.theguardian.com\u002Fcommentisfree\u002F2021\u002Foct\u002F11\u002Fadvertising-industry-fuelling-climate-disaster-consumption",{"type":178,"content":5036},[5037],{"type":55,"content":5038},[5039],{"text":5040,"type":59,"marks":5041},"Earth",[5042],{"type":131,"attrs":5043},{"href":5044,"uuid":134,"anchor":134,"target":2132,"linktype":88},"https:\u002F\u002Fearth.org\u002Fenvironmental-impact-of-advertising\u002F",{"type":178,"content":5046},[5047],{"type":55,"content":5048},[5049],{"text":5050,"type":59,"marks":5051},"Adobe",[5052],{"type":131,"attrs":5053},{"href":5054,"uuid":134,"anchor":134,"target":2132,"linktype":88},"https:\u002F\u002Fbusiness.adobe.com\u002Fuk\u002Fresources\u002Farticles\u002F15-mind-blowing-stats-about-the-future-of-advertising.html",{"type":178,"content":5056},[5057],{"type":55,"content":5058},[5059],{"text":5060,"type":59,"marks":5061},"Inc. Magazine",[5062],{"type":131,"attrs":5063},{"href":5064,"uuid":134,"anchor":134,"target":2132,"linktype":88},"https:\u002F\u002Fincafrica.com\u002Farticle\u002F20050801-future-of-advertising",{"id":5066,"alt":5067,"name":34,"focus":34,"title":5067,"source":34,"filename":5068,"copyright":34,"fieldtype":36,"meta_data":5069,"is_external_url":16},18933044,"130 advertising statistics: trends, automation, and marketing strategies | Linearity","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fd34e02e6e8\u002F130-advertising-statistics_thumbnail.png",{},{"id":5071,"filename":5072,"fieldtype":36,"is_external_url":16},18541613,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fcfd86b96de\u002F130-advertising-statistics-cover.png","130 Advertising Statistics: Trends, Automation, and Marketing Strategies","2023-08-08 12:00","Curious about the secret stats behind impactful ads? Explore consumer insights and more in our compelling advertising statistics article.","blog\u002Fadvertising-statistics",579887634,"2026-09-05T00:15:42.234Z","6e9c327b-e41e-46a1-bcb1-096de5595bb4",{"Blog":5081,"_uid":5146,"Footer":5147,"Header":5508,"Academy":6240,"Featured":6290,"UseCases":6338,"Community":6376,"bottomCta":6407,"component":6414,"Comparison":6415,"meta_image":6456,"meta_title":6459,"page_title":6460,"AcademyMove":6461,"AcademyCurve":6484,"FeaturesMove":6507,"commercialBar":6545,"promoteBanner":6546,"InvitationBanner":6571,"meta_description":6582,"pricingPopupData":6583,"bottomLogoSection":6599,"popularSearchesBlog":6633,"templateDescription":6684,"bottomProductSection":6689,"popularSearchesAcademy":6739,"tutorialPageDisclaimer":6769,"popularSearchesTemplates":6774,"pricingCheckoutPopupData":6863,"popularSearchesHelpCenter":6970},[5082],{"_uid":5083,"link":5084,"name":5085,"links":5086,"component":5145},"7ec7354f-1c86-4af0-9b24-67a31cbedf0e",{"id":34,"url":34,"linktype":4808,"fieldtype":89,"cached_url":34},"Articles and Insights",[5087,5098,5103],{"_uid":5088,"link":5089,"name":5096,"component":5097},"a58cfebb-3f92-451b-b6b7-8a2445471d7e",{"id":5090,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5091,"story":5092},"e6fd5e83-4eab-4de3-847a-f2cc514d5f0d","blog\u002Ftag\u002Finside-linearity",{"name":5093,"id":5094,"uuid":5090,"slug":5095,"url":5091,"full_slug":5091,"_stopResolving":1094},"Inside linearity",540222578,"inside-linearity","Inside Linearity","HeaderLinkItem",{"_uid":5099,"link":5100,"name":5102,"component":5097},"3de4dcc5-4ade-4718-9ca3-f44bfd3b599b",{"id":12,"url":34,"linktype":4808,"fieldtype":89,"cached_url":1642,"story":5101},{"name":7,"id":11,"uuid":12,"slug":1641,"url":1642,"full_slug":1642,"_stopResolving":1094},"Design Resources",{"_uid":5104,"name":5105,"links":5106,"component":5144},"fa803a33-d616-42ca-868f-bbb615406b3d","Get inspired",[5107,5117,5125,5135],{"_uid":5108,"link":5109,"name":5116,"component":5097},"be4286b8-b60f-4c98-a830-6437d8e0faa8",{"id":5110,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5111,"story":5112},"0cc678b7-aaa9-45fb-a642-84a1003b7b6f","blog\u002Ftag\u002Fanimation-trends",{"name":5113,"id":5114,"uuid":5110,"slug":5115,"url":5111,"full_slug":5111,"_stopResolving":1094},"Animation Trends",540222975,"animation-trends","Animation trends",{"_uid":5118,"link":5119,"name":5122,"component":5097},"ba50649f-4d79-4375-af96-f04e7ec82082",{"id":27,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5120,"story":5121},"blog\u002Ftag\u002Fanimation-resources",{"name":5122,"id":5123,"uuid":27,"slug":5124,"url":5120,"full_slug":5120,"_stopResolving":1094},"Animation Resources",540227934,"animation-resources",{"_uid":5126,"link":5127,"name":5134,"component":5097},"6ec36045-b476-4bb2-92ec-de884bec63c4",{"id":5128,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5129,"story":5130},"a5aa344d-168e-4b53-8361-fddc26b8616c","blog\u002Ftag\u002Fpromotional-design",{"name":5131,"id":5132,"uuid":5128,"slug":5133,"url":5129,"full_slug":5129,"_stopResolving":1094},"Promotional Design",540222307,"promotional-design","Promotional design",{"_uid":5136,"link":5137,"name":5141,"component":5097},"5b85408d-5f85-4126-9bc8-7187e8e71237",{"id":5138,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5139,"story":5140},"20320e46-5cb9-4165-8067-0dfa4b555d83","blog\u002Ftag\u002Fcreative-insights",{"name":5141,"id":5142,"uuid":5138,"slug":5143,"url":5139,"full_slug":5139,"_stopResolving":1094},"Creative Insights",540225996,"creative-insights","SubNavigationDropdown","SubNavigationGroup","9c4f8465-4f1e-479c-b86f-c5b753f2697e",[5148],{"_uid":5149,"columns":5150,"ctaTitle":5430,"component":5431,"middleLinks":5432,"socialLinks":5470,"trustedText":5497,"socialsLabel":5498,"copyrightText":5499,"ctaButtonLink":5500,"ctaButtonText":91,"downloadLabel":5502,"ctaDescription":5503,"linkGraphicArt":5504,"linkMotionGraphics":5506,"newsletterFieldPlaceholder":34},"2d2e1185-ced7-433f-b2a7-b0f696b84ab9",[5151,5185,5209,5225,5257,5305,5340,5384],{"_uid":5152,"name":5153,"links":5154,"component":5184},"38e9eff2-588e-4b3c-8bac-1955b89ffa5c","Products",[5155,5166,5175],{"_uid":5156,"link":5157,"name":5164,"component":5165,"isExternalLink":16},"bf02f00d-e815-4e4c-a4c9-df3f72181c4e",{"id":5158,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5159,"story":5160},"2c9e3a97-84b4-429f-aef8-0d3925214090","use-cases\u002Fanimated-graphics",{"name":5161,"id":5162,"uuid":5158,"slug":5163,"url":5159,"full_slug":5159,"_stopResolving":1094},"Animated graphics",392463945,"animated-graphics","Motion","LinkItem",{"_uid":5167,"link":5168,"name":5172,"component":5165},"d8249561-d2c4-4f89-b155-b7d0d3e2af7c",{"id":5169,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5170,"story":5171},"e398f327-3178-403c-b91c-05eb56c7e8a9","use-cases\u002Ftemplates",{"name":5172,"id":5173,"uuid":5169,"slug":5174,"url":5170,"full_slug":5170,"_stopResolving":1094},"Templates",341542881,"templates",{"_uid":5176,"link":5177,"name":5181,"component":5165},"69ba7879-c1ea-4991-a93a-643141d9d5a8",{"id":5178,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5179,"story":5180},"acf4fbdf-cebc-41d2-b685-cdaa80b92a4d","features\u002Fworkspaces",{"name":5181,"id":5182,"uuid":5178,"slug":5183,"url":5179,"full_slug":5179,"_stopResolving":1094},"Workspaces",503785954,"workspaces","FooterColumn",{"_uid":5186,"name":5187,"links":5188,"component":5184},"88de6796-1384-4168-ad69-a990d6d44f8e","Solutions",[5189,5199],{"_uid":5190,"link":5191,"name":5198,"component":5165,"isExternalLink":16},"cb5ae9fe-8a74-4dd8-b1ce-9b9a46ef593d",{"id":5192,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5193,"story":5194},"703f0234-2b71-42c7-9fce-5fd245962cb0","use-cases\u002Fmarketing-assets",{"name":5195,"id":5196,"uuid":5192,"slug":5197,"url":5193,"full_slug":5193,"_stopResolving":1094},"Marketing Assets",366422023,"marketing-assets","Marketing Teams",{"_uid":5200,"link":5201,"name":5208,"component":5165,"isExternalLink":16},"06921df1-1578-4fa8-9bc0-39c2e3deed02",{"id":5202,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5203,"story":5204},"927633bf-3014-432e-9f09-63456e093250","use-cases\u002Fbranding",{"name":5205,"id":5206,"uuid":5202,"slug":5207,"url":5203,"full_slug":5203,"_stopResolving":1094},"Branding",335495867,"branding","Brand Teams",{"_uid":5210,"name":5211,"links":5212,"component":5184},"4fbd0f94-4832-4dbf-9712-f6016d9c1316","Enterprise",[5213,5220],{"_uid":5214,"link":5215,"name":5211,"component":5165,"isExternalLink":16},"c155a742-80ba-461f-adcb-24c044a400b1",{"id":5216,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5217,"story":5218},"3610da8b-6aae-459a-958d-a2982bfc3687","enterprise",{"name":5211,"id":5219,"uuid":5216,"slug":5217,"url":5217,"full_slug":5217,"_stopResolving":1094},195155447772690,{"_uid":5221,"link":5222,"name":5224,"component":5165,"isExternalLink":1094},"f5229eb3-743a-455f-a3bd-e4692eb84e86",{"id":34,"url":5223,"linktype":88,"fieldtype":89,"cached_url":5223},"https:\u002F\u002Fform.typeform.com\u002Fto\u002FlSocCNm5","Contact Sales",{"_uid":5226,"name":5227,"links":5228,"component":5184},"52aa5ca2-b8eb-458f-917a-022ab93542b1","Existing Products",[5229,5238,5247],{"_uid":5230,"link":5231,"name":1119,"component":5165},"2047cfcb-c158-4646-b422-f56a1c949dec",{"id":5232,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5233,"story":5234},"fe6456d6-bfd4-40cd-a40e-b24037da1703","curve\u002F",{"name":5235,"id":5236,"uuid":5232,"slug":5237,"url":5233,"full_slug":5233,"_stopResolving":1094},"Curve",288898168,"curve",{"_uid":5239,"link":5240,"name":1128,"component":5165},"42722bcc-acdc-4062-928a-ad16aec3370b",{"id":5241,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5242,"story":5243},"60ac2028-50a7-48c9-92e8-f600c8481707","move\u002F",{"name":5244,"id":5245,"uuid":5241,"slug":5246,"url":5242,"full_slug":5242,"_stopResolving":1094},"Move",300975051,"move",{"_uid":5248,"link":5249,"name":5256,"component":5165},"c8fb36e8-0b7a-4008-bb18-06519937ec58",{"id":5250,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5251,"story":5252},"d9451d51-a2a2-48e6-a495-fea6f1162b63","curve\u002Fvectornator-is-now-curve",{"name":5253,"id":5254,"uuid":5250,"slug":5255,"url":5251,"full_slug":5251,"_stopResolving":1094},"Vectornator is now Curve",326350013,"vectornator-is-now-curve","Open Curve",{"_uid":5258,"name":5259,"links":5260,"component":5184},"fc38d686-1f17-4768-80a3-2bd9600f2238","Company",[5261,5269,5277,5287,5292,5300],{"_uid":5262,"link":5263,"name":5268,"component":5165},"a3424674-4087-4646-9364-78488c61ec2d",{"id":5264,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5265,"story":5266},"344a5f9f-9b04-48b5-939d-f942339cfec5","about-us",{"name":5265,"id":5267,"uuid":5264,"slug":5265,"url":5265,"full_slug":5265,"_stopResolving":1094},295686852,"About",{"_uid":5270,"link":5271,"name":5276,"component":5165},"67eda6f7-b5d1-4991-ad39-db25cf418818",{"id":5272,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5273,"story":5274},"2306f92e-4af9-4340-b996-dbee66bd5eea","careers",{"name":5273,"id":5275,"uuid":5272,"slug":5273,"url":5273,"full_slug":5273,"_stopResolving":1094},291322313,"Careers",{"_uid":5278,"link":5279,"name":5286,"component":5165},"a7c106f6-014d-41a9-a87d-b218c3f8b111",{"id":5280,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5281,"story":5282},"00c5bc6e-cbb9-4582-9f9f-2019f3652f7e","community\u002F",{"name":5283,"id":5284,"uuid":5280,"slug":5285,"url":5281,"full_slug":5281,"_stopResolving":1094},"Community Home",319527715,"community","Community",{"_uid":5288,"link":5289,"name":5291,"component":5165,"isExternalLink":1094},"b7a1c669-688d-4683-8869-6af39a3bd5ea",{"id":34,"url":5290,"linktype":88,"fieldtype":89,"cached_url":5290},"https:\u002F\u002Flinearity.notion.site\u002FLinearity-Press-Kit-650a6d8e5a8247819466f1836d2100f5","Press Kit",{"_uid":5293,"link":5294,"name":5298,"component":5165,"isExternalLink":16},"e158ba4d-efeb-4575-b17e-cd0d90fb2b89",{"id":5295,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5296,"story":5297},"c5f6e05d-8db9-4f31-bde4-4634157af860","contact-support",{"name":5298,"id":5299,"uuid":5295,"slug":5296,"url":5296,"full_slug":5296,"_stopResolving":1094},"Contact Support",582642802,{"_uid":5301,"link":5302,"name":5304,"component":5165,"isExternalLink":1094},"42e5a085-850e-48e1-98da-cd6555fc5c79",{"id":34,"url":5303,"linktype":88,"fieldtype":89,"cached_url":5303},"https:\u002F\u002Fstatus.linearity.io\u002F","Status Page",{"_uid":5306,"name":38,"links":5307,"component":5184},"e874c1b3-a5ea-4b82-b505-7ccb75bd54b8",[5308,5313,5317,5322,5326,5334,5337],{"_uid":5309,"link":5310,"name":5312,"component":5165},"d2502c21-1a24-45e3-91ad-1f19196f2c84",{"id":5264,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5265,"story":5311},{"name":5265,"id":5267,"uuid":5264,"slug":5265,"url":5265,"full_slug":5265,"_stopResolving":1094},"About us",{"_uid":5314,"link":5315,"name":5286,"component":5165,"isExternalLink":16},"05ad118e-e6dd-4c86-ae77-2bc056f8d6a2",{"id":5280,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5281,"story":5316},{"name":5283,"id":5284,"uuid":5280,"slug":5285,"url":5281,"full_slug":5281,"_stopResolving":1094},{"_uid":5318,"link":5319,"name":5321,"component":5165},"ef3173cf-0424-4c0a-9b4c-ae80f6b96b4a",{"id":5272,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5273,"story":5320},{"name":5273,"id":5275,"uuid":5272,"slug":5273,"url":5273,"full_slug":5273,"_stopResolving":1094},"Career",{"_uid":5323,"link":5324,"name":5298,"component":5165},"578b6eb7-3bcf-456c-a0f6-b382623280ff",{"id":5295,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5296,"story":5325},{"name":5298,"id":5299,"uuid":5295,"slug":5296,"url":5296,"full_slug":5296,"_stopResolving":1094},{"_uid":5327,"link":5328,"name":5224,"component":5165},"101c0d1c-c2b1-491f-87ea-e2e50e8dbfdc",{"id":5329,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5330,"story":5331},"f27a0774-a81a-4ab1-9788-3785994060d1","contact",{"name":5332,"id":5333,"uuid":5329,"slug":5330,"url":5330,"full_slug":5330,"_stopResolving":1094},"Contact",323799739,{"_uid":5335,"link":5336,"name":5304,"component":5165,"isExternalLink":1094},"589169cd-eb8e-49c6-8281-0c013243c23a",{"id":34,"url":5303,"linktype":88,"fieldtype":89,"cached_url":5303},{"_uid":5338,"link":5339,"name":5291,"component":5165},"91e1e009-b648-4183-a301-d3d7dbe7c4d2",{"id":34,"url":5290,"linktype":88,"fieldtype":89,"cached_url":5290},{"_uid":5341,"name":5342,"links":5343,"component":5184},"83e19f4d-5355-43ae-ab7c-0421b15639b9","Compare",[5344,5354,5364,5374],{"_uid":5345,"link":5346,"name":5353,"component":5165,"isExternalLink":16},"0a210e29-e7e2-40b1-8895-262153bc58c2",{"id":5347,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5348,"story":5349},"7954a72b-8454-4698-ade9-b8475ab08e02","comparison\u002Fcanva",{"name":5350,"id":5351,"uuid":5347,"slug":5352,"url":5348,"full_slug":5348,"_stopResolving":1094},"Canva v2",442555173,"canva","Canva Alternative",{"_uid":5355,"link":5356,"name":5363,"component":5165,"isExternalLink":16},"e987cfea-93bc-4e95-964b-9883087ed482",{"id":5357,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5358,"story":5359},"bcf46b44-2af9-4560-b9c0-2a0c91e036a1","comparison\u002Ffigma",{"name":5360,"id":5361,"uuid":5357,"slug":5362,"url":5358,"full_slug":5358,"_stopResolving":1094},"Figma v2",441854657,"figma","Figma Alternative",{"_uid":5365,"link":5366,"name":5373,"component":5165,"isExternalLink":16},"2fa4ba0a-c3a3-48f2-82cd-e6b69c048876",{"id":5367,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5368,"story":5369},"9c3ccbc8-8c15-46ea-bbe0-120a2b1a3a21","comparison\u002Fadobe-illustrator",{"name":5370,"id":5371,"uuid":5367,"slug":5372,"url":5368,"full_slug":5368,"_stopResolving":1094},"Adobe Illustrator",301280189,"adobe-illustrator","Adobe Illustrator Alternative",{"_uid":5375,"link":5376,"name":5383,"component":5165,"isExternalLink":16},"14ba6e12-8ef2-4084-acca-c1e11a62d322",{"id":5377,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5378,"story":5379},"4049647e-c169-4959-8885-ee44e5fcc91a","comparison\u002Faffinity-designer",{"name":5380,"id":5381,"uuid":5377,"slug":5382,"url":5378,"full_slug":5378,"_stopResolving":1094},"Affinity Designer",304730922,"affinity-designer","Affinity Designer Alternative",{"_uid":5385,"name":5386,"links":5387,"component":5184},"1d6151e9-49da-417e-a78b-d65f1fde9db7","Resources",[5388,5398,5406,5411,5420],{"_uid":5389,"link":5390,"name":5397,"component":5165,"isExternalLink":16},"e90c7b99-1464-4c50-bf31-ed6c7033cb63",{"id":5391,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5392,"story":5393},"915706ae-8335-4324-8b06-b3079109e99b","academy\u002F",{"name":5394,"id":5395,"uuid":5391,"slug":5396,"url":5392,"full_slug":5392,"_stopResolving":1094},"Academy Home",305559558,"academy","Academy",{"_uid":5399,"link":5400,"name":4805,"component":5165,"isExternalLink":16},"e890f77d-eb3b-40bc-bd1a-65f3c6939786",{"id":5401,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5402,"story":5403},"460ced51-3757-4024-b0e2-d4a43caebbd5","blog\u002F",{"name":4805,"id":5404,"uuid":5401,"slug":5405,"url":5402,"full_slug":5402,"_stopResolving":1094},533142832,"blog",{"_uid":5407,"link":5408,"name":5410,"component":5165,"isExternalLink":1094},"29e128a4-f12e-4c6b-88c9-2c553d86465b",{"id":34,"url":5409,"linktype":88,"fieldtype":89,"cached_url":5409},"https:\u002F\u002Fsupport.linearity.io\u002Fdocs","Help Center",{"_uid":5412,"link":5413,"name":5419,"component":5165,"isExternalLink":16},"db1d94f1-e45b-4700-ab08-ab8c8c3e5f7b",{"id":5414,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5415,"story":5416},"707c0443-3cf9-439c-88b4-a25d9791c25a","whats-new",{"name":5417,"id":5418,"uuid":5414,"slug":5415,"url":5415,"full_slug":5415,"_stopResolving":1094},"whats new",453739777,"What's New",{"_uid":5421,"link":5422,"name":5429,"component":5165,"isExternalLink":16},"65200575-1a57-4a88-86d4-bb83643f298e",{"id":5423,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5424,"story":5425},"f9d4cb1c-158d-408e-be59-8a022a766bd8","academy\u002Fglossary\u002Fa",{"name":5426,"id":5427,"uuid":5423,"slug":5428,"url":5424,"full_slug":5424,"_stopResolving":1094},"A",322831487,"a","Glossary","Get started with Linearity","FooterComponent",[5433,5442,5452,5461],{"_uid":5434,"link":5435,"name":5441,"component":5165},"ee6d54be-b26d-4550-84d9-ae927e32e869",{"id":5436,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5437,"story":5438},"213b0a01-a8a7-46ae-ac45-fd24ae5ccc74","privacy-policy",{"name":5437,"id":5439,"uuid":5436,"slug":5437,"url":5440,"full_slug":5440,"_stopResolving":1094},287274314,"policies\u002Fprivacy-policy","Privacy Policy",{"_uid":5443,"link":5444,"name":5451,"component":5165},"3978ef8d-0a51-4def-bf62-280fd58d14e1",{"id":5445,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5446,"story":5447},"dfb9498a-b18f-459b-a2be-6058ad3b022f","policies\u002Fterms-of-use",{"name":5448,"id":5449,"uuid":5445,"slug":5450,"url":5446,"full_slug":5446,"_stopResolving":1094},"Terms of use",321215958,"terms-of-use","Terms of Service",{"_uid":5453,"link":5454,"name":5460,"component":5165},"392c03cd-1793-4cfc-965b-a5fed32bb10a",{"id":5455,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5456,"story":5457},"44c18cf1-68e0-4bc0-882f-f94bce10f811","policies\u002Fcookies",{"name":5458,"id":5459,"uuid":5455,"slug":5458,"url":5456,"full_slug":5456,"_stopResolving":1094},"cookies",287272733,"Cookie Policy",{"_uid":5462,"link":5463,"name":5469,"component":5165,"isExternalLink":16},"2e217052-d3fe-49a9-8050-0af70596dd15",{"id":5464,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5465,"story":5466},"5883cb88-67cf-46e4-b0c2-62cf8d648123","policies\u002Fimprint",{"name":5467,"id":5468,"uuid":5464,"slug":5467,"url":5465,"full_slug":5465,"_stopResolving":1094},"imprint",287066003,"Imprint",[5471,5477,5482,5487,5492],{"_uid":5472,"icon":5473,"link":5474,"component":5476},"de3836d2-e7f3-4db3-95f9-82c7c730ea74","ic-kp-discord",{"id":34,"url":5475,"target":2132,"linktype":88,"fieldtype":89,"cached_url":5475},"https:\u002F\u002Fdiscord.gg\u002Fv2eJYrNqhD","LinkIcon",{"_uid":5478,"icon":5479,"link":5480,"component":5476},"df804124-bee9-4046-961a-27c57d7a5514","ic-kp-insta",{"id":34,"url":5481,"target":2132,"linktype":88,"fieldtype":89,"cached_url":5481},"https:\u002F\u002Fwww.instagram.com\u002Flinearityhq\u002F",{"_uid":5483,"icon":5484,"link":5485,"component":5476},"3e71d940-b47f-4657-84d4-f3cd35e31a49","ic-kp-linkin",{"id":34,"url":5486,"target":2132,"linktype":88,"fieldtype":89,"cached_url":5486},"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Flinearity-gmbh\u002F",{"_uid":5488,"icon":5489,"link":5490,"component":5476},"6965e068-4b04-479e-bd88-e7201e57d54a","ic-kp-x",{"id":34,"url":5491,"target":2132,"linktype":88,"fieldtype":89,"cached_url":5491},"https:\u002F\u002Fx.com\u002Flinearityhq",{"_uid":5493,"icon":5494,"link":5495,"component":5476},"b9f17abb-72e9-45b7-a06e-fac36b41fee8","ic-kp-yt",{"id":34,"url":5496,"target":2132,"linktype":88,"fieldtype":89,"cached_url":5496},"https:\u002F\u002Fwww.youtube.com\u002F@linearityhq","Trusted by leading companies worldwide.","Socials :","Copyright © 2026 Linearity GmbH. All rights reserved",{"id":34,"url":5501,"linktype":88,"fieldtype":89,"cached_url":5501},"\u002Fget-started","Download","All the tools you need for truly great design.",{"id":34,"url":5505,"linktype":88,"fieldtype":89,"cached_url":5505},"https:\u002F\u002Fapps.apple.com\u002Fus\u002Fapp\u002Flinearity-curve-graphic-art\u002Fid1219074514",{"id":34,"url":5507,"linktype":88,"fieldtype":89,"cached_url":5507},"https:\u002F\u002Fapps.apple.com\u002Fus\u002Fapp\u002Fmotion-graphics-linearity-move\u002Fid6443677011",[5509],{"_uid":5510,"items":5511,"adjustId":6234,"component":6235,"buttonLink":6236,"buttonText":6238,"mobileDropdownBackText":6239},"ba89ed83-6694-4584-8f97-9ba02ee7dc45",[5512,5616,5780,5893,5897,5901,5986,6200,6209],{"_uid":5513,"name":5514,"links":5515,"component":5615,"columnSplit":3424},"8a3bf702-e260-46e0-8622-644e04c7a00a","Use cases",[5516,5529,5539,5550,5562,5568,5573,5583,5594,5604],{"_uid":5517,"icon":5518,"link":5519,"name":5527,"component":5528,"description":34,"isGreenDotShowing":16},"63e6dde3-f74b-4f42-92ef-2dddb1bcbeda","ic-brush",{"id":5520,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5521,"story":5522},"063fbbe1-d075-49a3-9594-9e6cfb65ad38","use-cases\u002Fillustration",{"name":5523,"id":5524,"uuid":5520,"slug":5525,"url":5526,"full_slug":5526,"_stopResolving":1094},"Digital Illustration",384806323,"digital-illustration","use-cases\u002Fdigital-illustration","Illustration","HeaderDropdownLink",{"_uid":5530,"icon":5531,"link":5532,"name":5536,"component":5528,"description":34,"isExternalLink":16,"isGreenDotShowing":16},"ba292e15-1746-4f96-8f24-e78d99d60c33","ic-draw-pencil",{"id":5533,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5534,"story":5535},"12d21420-7fd7-420c-ae6c-04653a8c1629","use-cases\u002Flogos",{"name":5536,"id":5537,"uuid":5533,"slug":5538,"url":5534,"full_slug":5534,"_stopResolving":1094},"Logos",447935734,"logos",{"_uid":5540,"icon":5541,"link":5542,"name":5546,"component":5528,"description":34,"isGreenDotShowing":16},"a36ad5f4-eb80-4989-8def-4492f7bda10c","ic-social",{"id":5543,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5544,"story":5545},"aefaddf4-65ac-498b-b523-03a29bc8aa7c","use-cases\u002Fsocial-media",{"name":5546,"id":5547,"uuid":5543,"slug":5548,"url":5549,"full_slug":5549,"_stopResolving":1094},"Social Media Design",426493845,"social-media-design","use-cases\u002Fsocial-media-design",{"_uid":5551,"icon":5552,"link":5553,"name":5561,"component":5528,"description":34,"isGreenDotShowing":16},"ca35942f-6d06-4eda-b0f0-7cd36696f7f1","ic-sidebar",{"id":5554,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5555,"story":5556},"9a4f03cd-71a4-429c-8349-fc9f2046d917","use-cases\u002Fcreate-content-faster",{"name":5557,"id":5558,"uuid":5554,"slug":5559,"url":5560,"full_slug":5560,"_stopResolving":1094},"Online Ads",288898178,"ad-campaign","use-cases\u002Fad-campaign","Online ads",{"_uid":5563,"icon":5564,"link":5565,"name":5567,"component":5528,"description":34,"isGreenDotShowing":16},"271a7be2-fddb-474f-87e8-b5c8799d1e0c","ic-stack-order",{"id":5192,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5193,"story":5566},{"name":5195,"id":5196,"uuid":5192,"slug":5197,"url":5193,"full_slug":5193,"_stopResolving":1094},"Marketing assets",{"_uid":5569,"icon":5570,"link":5571,"name":5205,"component":5528,"description":34,"isExternalLink":1094,"isGreenDotShowing":16},"876eef74-3935-4740-9341-4805708e3553","ic-color-sliders",{"id":5202,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5203,"story":5572},{"name":5205,"id":5206,"uuid":5202,"slug":5207,"url":5203,"full_slug":5203,"_stopResolving":1094},{"_uid":5574,"icon":5575,"link":5576,"name":5580,"component":5528,"description":34,"isExternalLink":16,"isGreenDotShowing":16},"7b23cd4e-cbc8-4c11-821a-2c7e421a9863","ic-artboard",{"id":5577,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5578,"story":5579},"e245ddbf-d2d9-4ed2-a84f-f2a479c16cfa","use-cases\u002Fbillboards",{"name":5580,"id":5581,"uuid":5577,"slug":5582,"url":5578,"full_slug":5578,"_stopResolving":1094},"Billboards",447994819,"billboards",{"_uid":5584,"icon":5585,"link":5586,"name":5593,"component":5528,"description":34,"isGreenDotShowing":16},"b58caced-da0b-4299-9ef1-428c8d4f2946","ic-effects-tab",{"id":5587,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5588,"story":5589},"fe9eb2e2-9fce-4cb7-a6bf-b504179c3d29","use-cases\u002Fanimation",{"name":1088,"id":5590,"uuid":5587,"slug":5591,"url":5592,"full_slug":5592,"_stopResolving":1094},426499721,"motion-graphics","use-cases\u002Fmotion-graphics","Motion Graphics",{"_uid":5595,"icon":5596,"link":5597,"name":5601,"component":5528,"description":34,"isGreenDotShowing":16},"aeee4990-66a8-4cd0-8029-5e42f94ded8b","ic-doc-templates",{"id":5598,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5599,"story":5600},"9bdd2143-687d-4596-abb3-6435dc1dc0eb","use-cases\u002Fannouncements",{"name":5601,"id":5602,"uuid":5598,"slug":5603,"url":5599,"full_slug":5599,"_stopResolving":1094},"Announcements",446846927,"announcements",{"_uid":5605,"icon":5606,"link":5607,"name":5614,"component":5528,"description":34,"isExternalLink":16,"isGreenDotShowing":16},"dc4cb2f7-725c-49a6-a8c0-de145beac1c4","ic-copy-file",{"id":5608,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5609,"story":5610},"08c37842-a307-4ed7-b68c-4052c37115d8","use-cases\u002Fbusiness-card",{"name":5611,"id":5612,"uuid":5608,"slug":5613,"url":5609,"full_slug":5609,"_stopResolving":1094},"UC - Business Card ",345476762,"business-card","Business cards","HeaderDropdownTwoColumnList",{"_uid":5617,"name":5153,"links":5618,"component":5779},"64c67d3c-d041-420c-b859-8f8eba274e42",[5619,5722],{"_uid":5620,"link":5621,"name":1119,"type":5235,"links":5623,"component":5721},"7dfdde36-5967-4938-90b1-9368ce418c35",{"id":5232,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5233,"story":5622},{"name":5235,"id":5236,"uuid":5232,"slug":5237,"url":5233,"full_slug":5233,"_stopResolving":1094},[5624,5635,5645,5654,5664,5674,5684,5694,5704,5715],{"_uid":5625,"icon":5626,"link":5627,"name":5634,"component":5528,"description":34,"isExternalLink":16,"isGreenDotShowing":16},"815bf14b-c03f-4695-bf27-ffa48fb28474","ic-auto-trace",{"id":5628,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5629,"story":5630},"78754dd5-73f6-4e10-a32b-8902a890cc46","features\u002Fauto-trace",{"name":5631,"id":5632,"uuid":5628,"slug":5633,"url":5629,"full_slug":5629,"_stopResolving":1094},"Auto Trace ",527579548,"auto-trace","Auto Trace",{"_uid":5636,"icon":5637,"link":5638,"name":5642,"component":5528,"description":34,"isExternalLink":16,"isGreenDotShowing":16},"373ab2fa-ce51-4178-bc11-efb17fadc6b4","ic-pen",{"id":5639,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5640,"story":5641},"fd3c4345-bc7c-4d1c-a05f-85fe1b792ec0","features\u002Fpen-tool",{"name":5642,"id":5643,"uuid":5639,"slug":5644,"url":5640,"full_slug":5640,"_stopResolving":1094},"Pen Tool",272987870,"pen-tool",{"_uid":5646,"icon":5518,"link":5647,"name":5651,"component":5528,"description":34,"isExternalLink":16,"isGreenDotShowing":16},"e6ea695a-2005-4499-9690-f7058caae356",{"id":5648,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5649,"story":5650},"ab9b4ee2-90c0-4aaf-9ae5-7c7c2a6736e3","features\u002Fbrush-tool",{"name":5651,"id":5652,"uuid":5648,"slug":5653,"url":5649,"full_slug":5649,"_stopResolving":1094},"Brush Tool",304629999,"brush-tool",{"_uid":5655,"icon":5656,"link":5657,"name":5661,"component":5528,"description":34,"isExternalLink":16,"isGreenDotShowing":16},"0f2a3941-180c-4e77-ad3c-d700cbc85557","ic-shape-builder",{"id":5658,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5659,"story":5660},"d08d971c-c1e7-4832-b80c-1ba780693928","features\u002Fshape-builder",{"name":5661,"id":5662,"uuid":5658,"slug":5663,"url":5659,"full_slug":5659,"_stopResolving":1094},"Shape Builder",304725892,"shape-builder",{"_uid":5665,"icon":5666,"link":5667,"name":5671,"component":5528,"description":34,"isExternalLink":16,"isGreenDotShowing":16},"ccb15034-48bc-4d84-ae19-fa2638b4ead4","ic-bg-removal",{"id":5668,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5669,"story":5670},"d54cb553-5988-402d-8e67-e99dea090a48","features\u002Fbackground-removal",{"name":5671,"id":5672,"uuid":5668,"slug":5673,"url":5669,"full_slug":5669,"_stopResolving":1094},"Background Removal",304725437,"background-removal",{"_uid":5675,"icon":5676,"link":5677,"name":5681,"component":5528,"description":34,"isExternalLink":16,"isGreenDotShowing":16},"a3c1e8cf-9940-4616-9438-dfce51792331","ic-eraser",{"id":5678,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5679,"story":5680},"77b53ad1-879d-4b47-8879-7a6676634659","features\u002Fmagic-eraser",{"name":5681,"id":5682,"uuid":5678,"slug":5683,"url":5679,"full_slug":5679,"_stopResolving":1094},"Magic Eraser",527711578,"magic-eraser",{"_uid":5685,"icon":5686,"link":5687,"name":5691,"component":5528,"description":34,"isExternalLink":16,"isGreenDotShowing":16},"6db810a7-19b7-4bfc-9cf7-03ad3525f7fa","ic-ai-grab",{"id":5688,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5689,"story":5690},"8be46b4a-3774-4ab9-a0f8-b2fd982892f5","features\u002Fai-grab",{"name":5691,"id":5692,"uuid":5688,"slug":5693,"url":5689,"full_slug":5689,"_stopResolving":1094},"AI Grab",553945451,"ai-grab",{"_uid":5695,"icon":5696,"link":5697,"name":5701,"component":5528,"description":34,"isExternalLink":16,"isGreenDotShowing":16},"d7553c66-e924-44cf-b21f-85e1ea88df29","ic-scale",{"id":5698,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5699,"story":5700},"b213840e-8385-46e6-b9f0-1f325d76957c","features\u002Fsuper-resolution",{"name":5701,"id":5702,"uuid":5698,"slug":5703,"url":5699,"full_slug":5699,"_stopResolving":1094},"Super Resolution",175751442530065,"super-resolution",{"_uid":5705,"icon":5706,"link":5707,"name":5714,"component":5528,"description":34,"isExternalLink":16,"isGreenDotShowing":16},"697aaa92-7a18-4168-b0c3-45d397bfdfae","ic-layers-tab",{"id":5708,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5709,"story":5710},"c6ca2e08-bf42-4a1b-9b99-2e947451eb1b","features\u002Ffigma-plugin",{"name":5711,"id":5712,"uuid":5708,"slug":5713,"url":5709,"full_slug":5709,"_stopResolving":1094},"Figma plugin",479516513,"figma-plugin","Figma Plugin",{"_uid":5716,"icon":5717,"link":5718,"name":5720,"component":5528,"description":34,"isExternalLink":16,"isGreenDotShowing":16},"b4fa691b-b710-45f9-8185-f7aa6e4397cc","ic-share",{"id":5178,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5179,"story":5719},{"name":5181,"id":5182,"uuid":5178,"slug":5183,"url":5179,"full_slug":5179,"_stopResolving":1094},"Collaboration","HeaderDropdownProductWithList",{"_uid":5723,"link":5724,"name":1128,"type":5244,"links":5726,"component":5721},"24efa57a-bdc0-4863-83dd-e4a6c49847bd",{"id":5241,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5242,"story":5725},{"name":5244,"id":5245,"uuid":5241,"slug":5246,"url":5242,"full_slug":5242,"_stopResolving":1094},[5727,5738,5742,5753,5764,5775],{"_uid":5728,"icon":5729,"link":5730,"name":5737,"component":5528,"description":34,"isExternalLink":16,"isGreenDotShowing":16},"6fd6f203-ea1a-4a8d-b79e-7363f72d9db3","ic-products-logo",{"id":5731,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5732,"story":5733},"86e62c7e-4dc2-40cf-b851-4b670cc4bec2","features\u002Fdesign-vs-animate-mode",{"name":5734,"id":5735,"uuid":5731,"slug":5736,"url":5732,"full_slug":5732,"_stopResolving":1094},"Design vs animate Mode - Move",399697238,"design-vs-animate-mode","Design Mode + Animate Mode",{"_uid":5739,"icon":5706,"link":5740,"name":5714,"component":5528,"description":34,"isExternalLink":16,"isGreenDotShowing":16},"8f15cf31-a7b8-4120-9f76-69df3dcc3903",{"id":5708,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5709,"story":5741},{"name":5711,"id":5712,"uuid":5708,"slug":5713,"url":5709,"full_slug":5709,"_stopResolving":1094},{"_uid":5743,"icon":5744,"link":5745,"name":5752,"component":5528,"description":34,"isExternalLink":16,"isGreenDotShowing":16},"c3b9aa66-277c-4657-ac38-72cd97a7fbe7","ic-spiral",{"id":5746,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5747,"story":5748},"5514f274-132b-4f14-9fad-6fd1dc832f4a","features\u002Fpresets",{"name":5749,"id":5750,"uuid":5746,"slug":5751,"url":5747,"full_slug":5747,"_stopResolving":1094},"Animation presets",481544840,"presets","Animation Presets",{"_uid":5754,"icon":5755,"link":5756,"name":5763,"component":5528,"description":34,"isExternalLink":16,"isGreenDotShowing":16},"c7bae5c9-8490-4181-8f64-a4aae4f2476c","ic-animation",{"id":5757,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5758,"story":5759},"a4d9feef-3916-4bf5-a850-497f126120b2","features\u002Flottie-export",{"name":5760,"id":5761,"uuid":5757,"slug":5762,"url":5758,"full_slug":5758,"_stopResolving":1094},"Lottie export",114123699687703,"lottie-export","Lottie Export",{"_uid":5765,"icon":5766,"link":5767,"name":5774,"component":5528,"description":34,"isExternalLink":16,"isGreenDotShowing":16},"9da1972d-b570-4a0e-9b94-5c7214b09684","ic-gif",{"id":5768,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5769,"story":5770},"f408b9a8-6089-49a1-b462-686188791fa6","features\u002Fgif-export",{"name":5771,"id":5772,"uuid":5768,"slug":5773,"url":5769,"full_slug":5769,"_stopResolving":1094},"Gif export",481625744,"gif-export","GIF Export",{"_uid":5776,"icon":5717,"link":5777,"name":5720,"component":5528,"description":34,"isExternalLink":16,"isGreenDotShowing":16},"0c68c0fe-8523-4d20-851a-326615a1dc4b",{"id":5178,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5179,"story":5778},{"name":5181,"id":5182,"uuid":5178,"slug":5183,"url":5179,"full_slug":5179,"_stopResolving":1094},"HeaderDropdownProducts",{"_uid":5781,"name":5782,"links":5783,"component":5615,"columnSplit":2854},"93cbb39d-5ed7-40a6-b01e-ae67fa6241ad","Business",[5784,5793,5803,5814,5824,5833,5843,5854,5864,5874,5884],{"_uid":5785,"icon":5786,"link":5787,"name":5198,"component":5528,"description":34,"isGreenDotShowing":16},"60686564-fe0c-44c3-9150-0d52283afcbf","ic-learn-v1",{"id":5788,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5789,"story":5790},"dece75cf-3658-4778-85aa-59b0fceffb40","business\u002Fsolutions\u002Fmarketing-teams",{"name":5198,"id":5791,"uuid":5788,"slug":5792,"url":5789,"full_slug":5789,"_stopResolving":1094},434305400,"marketing-teams",{"_uid":5794,"icon":5585,"link":5795,"name":5799,"component":5528,"description":34,"isGreenDotShowing":16},"b4d514ea-eeb6-466d-8cc1-474456a86faf",{"id":5796,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5797,"story":5798},"7eb8573b-53b4-493a-b04d-542b62d88cb5","business\u002Fsolutions\u002Fcreative-teams",{"name":5799,"id":5800,"uuid":5796,"slug":5801,"url":5802,"full_slug":5802,"_stopResolving":1094},"Creative Teams",434440991,"creative-teams-design","business\u002Fsolutions\u002Fcreative-teams-design",{"_uid":5804,"icon":5805,"link":5806,"name":5813,"component":5528,"description":34,"isGreenDotShowing":16},"7e44418d-068b-4fad-8f58-273d31632f89","ic-ar",{"id":5807,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5808,"story":5809},"7a7a693a-fed3-4619-ac65-1606a6e222d1","business\u002Fsolutions\u002Fstartup",{"name":5810,"id":5811,"uuid":5807,"slug":5812,"url":5808,"full_slug":5808,"_stopResolving":1094},"Startup",430363123,"startup","Startups",{"_uid":5815,"icon":5531,"link":5816,"name":5820,"component":5528,"description":34,"isGreenDotShowing":16},"31b672e9-25d7-4878-aecd-fb5f80b5e74f",{"id":5817,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5818,"story":5819},"bee2300b-0926-4ab8-a70f-87788153e370","business\u002Fsolutions\u002Fcreative-agencies",{"name":5820,"id":5821,"uuid":5817,"slug":5822,"url":5823,"full_slug":5823,"_stopResolving":1094},"Creative Agencies",434914930,"digital-creative-agencies","business\u002Fsolutions\u002Fdigital-creative-agencies",{"_uid":5825,"icon":5826,"link":5827,"name":5831,"component":5528,"description":34,"isExternalLink":16,"isGreenDotShowing":16},"2d19f10e-04aa-48a4-91e4-6ff1d814a8a0","ic-learn-tab",{"id":5828,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5829,"story":5830},"0b298798-5764-4230-9068-c72d2043955e","resources\u002Feducation",{"name":5831,"id":5832,"uuid":5828,"slug":1640,"url":5829,"full_slug":5829,"_stopResolving":1094},"Education",452530490,{"_uid":5834,"icon":5835,"link":5836,"name":5840,"component":5528,"description":34,"isGreenDotShowing":16},"3d687a69-1c18-4054-8f74-7476d851c8b8","ic-polygon",{"id":5837,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5838,"story":5839},"33fb4cf3-ab7a-43eb-86c4-417e60d139e9","business\u002Fsolutions\u002Ftech",{"name":5840,"id":5841,"uuid":5837,"slug":5842,"url":5838,"full_slug":5838,"_stopResolving":1094},"Tech",434902905,"tech",{"_uid":5844,"icon":5845,"link":5846,"name":5853,"component":5528,"description":34,"isGreenDotShowing":16},"81107762-1e51-46db-8c10-8c3b3d73bed7","ic-linearity-symbol",{"id":5847,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5848,"story":5849},"efec97b3-47da-4df1-ac95-f2a8e13cd840","business\u002Flinearity-for-business\u002F",{"name":5850,"id":5851,"uuid":5847,"slug":5852,"url":5848,"full_slug":5848,"_stopResolving":1094},"Linearity for business",437422031,"linearity-for-business","Linearity for Business",{"_uid":5855,"icon":5856,"link":5857,"name":5861,"component":5528,"description":34,"isGreenDotShowing":16},"e2f95906-a321-4200-a1bb-fe5d24dc12fa","ic-paper",{"id":5858,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5859,"story":5860},"c0a83f6f-20eb-4da6-8d89-2bc5741e6061","business\u002Flinearity-for-business\u002Fcontent-creation",{"name":5861,"id":5862,"uuid":5858,"slug":5863,"url":5859,"full_slug":5859,"_stopResolving":1094},"Content Creation",436912932,"content-creation",{"_uid":5865,"icon":5564,"link":5866,"name":5873,"component":5528,"description":34,"isGreenDotShowing":16},"38f49c1b-aff6-4f48-955a-6bb178fa713c",{"id":5867,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5868,"story":5869},"342a7331-5077-4ce4-ad9d-06412563f167","business\u002Flinearity-for-business\u002Fasset-management",{"name":5870,"id":5871,"uuid":5867,"slug":5872,"url":5868,"full_slug":5868,"_stopResolving":1094},"Asset management",436863744,"asset-management","Asset Management",{"_uid":5875,"icon":5876,"link":5877,"name":5881,"component":5528,"description":34,"isGreenDotShowing":16},"2f133b2b-9736-4b4b-88ec-aa36e14ad5bf","ic-palettes-tab",{"id":5878,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5879,"story":5880},"e439f797-5b80-44b4-aff5-fb804e121cc1","business\u002Flinearity-for-business\u002Fbranded-templates",{"name":5881,"id":5882,"uuid":5878,"slug":5883,"url":5879,"full_slug":5879,"_stopResolving":1094},"Branded Templates",436834380,"branded-templates",{"_uid":5885,"icon":5706,"link":5886,"name":5890,"component":5528,"description":34,"isGreenDotShowing":16},"87570a6d-556a-4836-873f-664b9845c226",{"id":5887,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5888,"story":5889},"c759b3fd-6b4d-46c5-842a-09c58c98c50e","resources\u002Fbusiness",{"name":5890,"id":5891,"uuid":5887,"slug":5892,"url":5888,"full_slug":5888,"_stopResolving":1094},"Business Resources",445382506,"business",{"_uid":5894,"link":5895,"name":5211,"component":5097},"9ef092e6-1708-487d-8a09-74fc043ed1ae",{"id":5216,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5217,"story":5896},{"name":5211,"id":5219,"uuid":5216,"slug":5217,"url":5217,"full_slug":5217,"_stopResolving":1094},{"_uid":5898,"link":5899,"name":4805,"component":5097},"1e1642e7-7b59-437f-ba13-7f55650b9db1",{"id":5401,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5402,"story":5900},{"name":4805,"id":5404,"uuid":5401,"slug":5405,"url":5402,"full_slug":5402,"_stopResolving":1094},{"_uid":5902,"name":5903,"links":5904,"content":5984,"component":5985},"f2399b2f-1bd7-4c43-9945-381781810e41","Guides",[5905,5910,5921,5931,5941,5952,5962,5973],{"_uid":5906,"icon":5686,"link":5907,"name":5909,"component":5528,"description":34,"isExternalLink":16,"isGreenDotShowing":16},"639fa77a-a6cc-45cc-ae75-a1de51000001",{"id":34,"url":5908,"linktype":88,"fieldtype":89,"cached_url":5908},"\u002Fai\u002F","AI Design",{"_uid":5911,"icon":5912,"link":5913,"name":5920,"component":5528,"description":34,"isExternalLink":16,"isGreenDotShowing":16},"1571e13d-811a-4c4b-bc86-21b0e1197e9a","ic-node",{"id":5914,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5915,"story":5916},"f33adfd5-49bb-4ba9-a2da-720bc2822453","guide\u002Fvector-design",{"name":5917,"id":5918,"uuid":5914,"slug":5919,"url":5915,"full_slug":5915,"_stopResolving":1094},"Vector design guide",168268055169164,"vector-design","Vector Design",{"_uid":5922,"icon":5923,"link":5924,"name":5928,"component":5528,"description":34,"isExternalLink":16,"isGreenDotShowing":16},"aa36869c-39e7-42f3-9371-bafbdab3eda1","ic-all-files",{"id":5925,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5926,"story":5927},"aee23f8d-fae6-4bab-8a8a-5bebfa9e1580","guide\u002Fdesign-principles",{"name":5928,"id":5929,"uuid":5925,"slug":5930,"url":5926,"full_slug":5926,"_stopResolving":1094},"Design Principles",166864244497142,"design-principles",{"_uid":5932,"icon":5933,"link":5934,"name":5940,"component":5528,"description":34,"isExternalLink":16,"isGreenDotShowing":16},"872ec131-a63b-4920-87e8-19f28464852d","ic-image",{"id":5935,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5936,"story":5937},"62b8831c-85fb-47fe-ac3d-dfc5691bbfb6","guide\u002Fillustration-styles",{"name":5938,"id":5939,"uuid":5935,"slug":5938,"url":5936,"full_slug":5936,"_stopResolving":1094},"illustration-styles",165849523597560,"Illustration Styles",{"_uid":5942,"icon":5943,"link":5944,"name":5951,"component":5528,"description":34,"isExternalLink":16,"isGreenDotShowing":16},"fd3f8afc-e93c-4a66-a308-7b8c4935d7c2","ic-dimensions",{"id":5945,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5946,"story":5947},"1fb4708c-87aa-448f-8416-533b584e2164","guide\u002Fsocial-media-image-sizes",{"name":5948,"id":5949,"uuid":5945,"slug":5950,"url":5946,"full_slug":5946,"_stopResolving":1094},"Social media image sizes",168280130265410,"social-media-image-sizes","Social Media Image Sizes",{"_uid":5953,"icon":5755,"link":5954,"name":5961,"component":5528,"description":34,"isExternalLink":16,"isGreenDotShowing":16},"4f50fbd9-68ab-4f46-89d8-4704bf0f04f3",{"id":5955,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5956,"story":5957},"a1f603f3-499c-45c2-a04c-16241db7b29d","guide\u002Fanimation-motion-design",{"name":5958,"id":5959,"uuid":5955,"slug":5960,"url":5956,"full_slug":5956,"_stopResolving":1094},"Animation motion design",168280330903911,"animation-motion-design","Animation and Motion Design",{"_uid":5963,"icon":5964,"link":5965,"name":5972,"component":5528,"description":34,"isExternalLink":16,"isGreenDotShowing":16},"3056c61d-a252-43d9-997e-203ac2b2cb86","ic-export",{"id":5966,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5967,"story":5968},"7e94840f-6ff9-4025-abe0-916439677a89","guide\u002Fillustrator-alternative",{"name":5969,"id":5970,"uuid":5966,"slug":5971,"url":5967,"full_slug":5967,"_stopResolving":1094},"The Best Adobe Illustrator Alternatives in 2026",170421124267961,"illustrator-alternative","Illustrator Alternatives",{"_uid":5974,"icon":5975,"link":5976,"name":5983,"component":5528,"description":34,"isExternalLink":16,"isGreenDotShowing":16},"38f97667-f985-4bb7-83e2-e6beebacf560","ic-redo",{"id":5977,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5978,"story":5979},"af78a3ad-9b39-4607-a2d9-d7c614751a70","guide\u002Fswitch-from-illustrator-to-curve",{"name":5980,"id":5981,"uuid":5977,"slug":5982,"url":5978,"full_slug":5978,"_stopResolving":1094},"Switch from Illustrator to Curve",168946129324704,"switch-from-illustrator-to-curve","Switch from Illustrator to Linearity",[],"HeaderDropdownOneColumn",{"_uid":5987,"name":5988,"links":5989,"posts":6015,"content":6183,"component":6199},"2cd2d2de-6329-4a42-b613-0755b54839ba","Learn",[5990,5998,6010],{"_uid":5991,"icon":5992,"link":5993,"name":5996,"component":5528,"description":5997,"isGreenDotShowing":16},"87d76f03-cedc-4b9c-ba84-afb5e17c1c5a","ic-curve",{"id":5391,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5994,"story":5995},"academy\u002Fcurve\u002F",{"name":5394,"id":5395,"uuid":5391,"slug":5396,"url":5392,"full_slug":5392,"_stopResolving":1094},"Learn to Design with Curve","Curve courses and tutorials",{"_uid":5999,"icon":6000,"link":6001,"name":6008,"component":5528,"description":6009,"isExternalLink":16,"isGreenDotShowing":16},"a37d34f8-b777-4b21-9114-32beff672cbf","ic-move",{"id":6002,"url":34,"linktype":4808,"fieldtype":89,"cached_url":6003,"story":6004},"de8b876f-e4c3-4652-9139-2e6c1656006b","academy\u002Fmove\u002Fmac\u002Fuser-guide\u002Fstart-here\u002F",{"name":6005,"id":6006,"uuid":6002,"slug":6007,"url":6003,"full_slug":6003,"_stopResolving":1094},"Start here",412491745,"start-here","Learn to Animate with Move","Move courses and tutorials",{"_uid":6011,"icon":5706,"link":6012,"name":5172,"component":5528,"description":6014,"isGreenDotShowing":16},"d89710a7-4050-4a1f-b52a-c8952ece1c75",{"id":34,"url":6013,"linktype":88,"fieldtype":89,"cached_url":6013},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002F","Browse & download templates",[6016,6121],{"name":6017,"created_at":6018,"published_at":6019,"updated_at":6020,"id":6021,"uuid":6022,"content":6023,"slug":6110,"full_slug":6111,"sort_by_date":134,"position":6112,"tag_list":6113,"is_startpage":16,"parent_id":6114,"meta_data":134,"group_id":6115,"first_published_at":6116,"release_id":134,"lang":1636,"path":134,"alternates":6117,"default_full_slug":6111,"translated_slugs":6118,"_stopResolving":1094},"How to animate your Figma assets","2024-06-06T12:16:30.606Z","2025-04-16T14:53:02.548Z","2025-04-16T14:53:02.583Z",507733877,"8e0500ab-ec9f-4089-8c8f-64e9baa8fe9d",{"_uid":6024,"level":6025,"title":6017,"video":6026,"author":6034,"device":6061,"content":6062,"noIndex":16,"category":6063,"duration":6064,"language":6065,"noFollow":16,"_editable":6067,"component":6068,"quoteText":6069,"youtubeId":6032,"meta_image":6070,"meta_title":6017,"page_title":6017,"description":6074,"relatedLinks":6075,"learn_tab_ios":1094,"learn_tab_mac":1094,"appDescription":6100,"learn_tab_move":16,"thumbnailImage":6101,"hideFromSitemap":16,"learnTabSection":6105,"learn_tab_curve":16,"meta_description":6074,"isDisclaimerShowing":16,"headerThumbnailImage":6106,"isIncludedInLearnTab":1094,"metaHeaderImageRightPosition":1094},"7e4f469c-2287-41c3-b06d-a8d9e4c499d9","Beginner",[6027],{"_uid":6028,"muted":16,"title":34,"autoPlay":16,"wistiaId":6029,"_editable":6030,"component":6031,"videoFoam":16,"youtubeId":6032,"aspectRatio":6033,"disableLazyload":16,"playbackRateControl":16},"59dca6ef-948b-4833-baeb-006a547fd751","vlmom7nmk9","\u003C!--#storyblok#{\"name\": \"WistiaVideo\", \"space\": \"197805\", \"uid\": \"59dca6ef-948b-4833-baeb-006a547fd751\", \"id\": \"507733877\"}-->","WistiaVideo","JWW667Mr9tw",1.7777777777777777,{"name":6035,"created_at":6036,"published_at":6037,"updated_at":6038,"id":6039,"uuid":6040,"content":6041,"slug":6049,"full_slug":6050,"sort_by_date":134,"position":1754,"tag_list":6051,"is_startpage":16,"parent_id":6052,"meta_data":134,"group_id":6053,"first_published_at":6054,"release_id":134,"lang":1636,"path":134,"alternates":6055,"default_full_slug":6050,"translated_slugs":6056,"_stopResolving":1094},"Maddy Zoli","2023-06-06T11:33:09.931Z","2023-12-01T11:07:51.154Z","2024-01-23T14:58:03.811Z",319389730,"245ce9a0-cc16-46ec-b2dc-03920f4bc360",{"_uid":6042,"name":6035,"image":6043,"position":6047,"component":1682,"description":6048},"e6ae81f1-5639-4a4f-ae37-6b7b654d65ef",{"id":6044,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":6045,"copyright":34,"fieldtype":36,"meta_data":6046,"is_external_url":16},10128503,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1536x1024\u002Ff0da1ab4a9\u002Fmaddy-zoli.jpeg",{},"Illustrator","Maddy is a talented illustrator and storyteller. After 3 years of collaboration, she joined the Linearity team, bringing her creative talents to the production of stylish designs and animations.","maddy-zoli","config\u002Fauthors\u002Fmaddy-zoli",[],314863252,"eef01733-ac41-4a47-887f-9c8de6e0efd6","2023-05-29T08:02:32.628Z",[],[6057,6059],{"path":6050,"name":134,"lang":6058,"published":16},"es",{"path":6050,"name":134,"lang":6060,"published":16},"cn","Mac","Turning your Figma assets into animation magic is a piece of cake with our plugin! Let's follow Maddy as she walks us through it. By the end of this tutorial, you'll be a pro at creating animated event promos for your social media channels.\n\nDownload the design assets in the \"Related\" section and let's get started. \n\nYou'll learn:\n\n- How to get the [Linearity plugin for Figma](\u002Ffeatures\u002Ffigma-plugin)\n- How to run the plugin and export your Figma assets to [Linearity Move](\u002Fmove\u002F)\n- How to create scenes from artboards\n- How to copy and paste elements with the plugin\n- How to animate objects and text with [presets](\u002Ffeatures\u002Fpresets)\n- How to edit the timing of your animations\n- How to animation objects by changing their position and opacity\n- How to use pinning\n- How to switch between [Design and Animation mode](\u002Ffeatures\u002Fdesign-vs-animate-mode)\n- How to add transitions between scenes\n- How to export your project","Animate with Move","7:55",[6066],"English","\u003C!--#storyblok#{\"name\": \"TutorialVideoPage\", \"space\": \"197805\", \"uid\": \"7e4f469c-2287-41c3-b06d-a8d9e4c499d9\", \"id\": \"507733877\"}-->","TutorialVideoPage","Download the Linearity Figma plugin and start bringing your design assets to life with our animation tools. ",{"id":6071,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":6072,"copyright":34,"fieldtype":36,"meta_data":6073,"is_external_url":16},16159124,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1280x720\u002F96b87bdf74\u002Facademy-cover-how-to-animate-from-figma.jpg",{},"Discover how to bring your Figma assets into Linearity Move with our plugin.",[6076,6085,6093],{"_uid":6077,"file":6078,"name":6082,"_editable":6083,"component":6084},"b711f0b1-a2b2-4b4a-90d1-953b8930a78c",{"id":6079,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":6080,"copyright":34,"fieldtype":36,"meta_data":6081,"is_private":16,"is_external_url":16},16160032,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fx\u002F857107dc6f\u002Fcreative-festival.curve",{},"Tutorial design assets","\u003C!--#storyblok#{\"name\": \"RelatedItemDownload\", \"space\": \"197805\", \"uid\": \"b711f0b1-a2b2-4b4a-90d1-953b8930a78c\", \"id\": \"507733877\"}-->","RelatedItemDownload",{"_uid":6086,"link":6087,"name":6090,"_editable":6091,"component":6092},"83a83222-2c31-4042-a145-26aa5ef42c33",{"id":6088,"url":34,"linktype":4808,"fieldtype":89,"cached_url":6089},"004bc604-b0aa-40e1-bd16-a2ebf57cf51e","academy\u002Ftutorials\u002Fanimate-with-move\u002Fhow-to-export-your-animation-as-a-gif","How to export your animation as a GIF","\u003C!--#storyblok#{\"name\": \"RelatedItemLink\", \"space\": \"197805\", \"uid\": \"83a83222-2c31-4042-a145-26aa5ef42c33\", \"id\": \"507733877\"}-->","RelatedItemLink",{"_uid":6094,"link":6095,"name":6098,"_editable":6099,"component":6092},"1d284d44-97ca-4742-ab5d-953bd3944395",{"id":6096,"url":34,"linktype":4808,"fieldtype":89,"cached_url":6097},"1c698d2e-31d7-454c-a620-043f73114a8e","academy\u002Ftutorials\u002Fanimate-with-move\u002F5-animation-presets-and-how-to-use-them","5 animation presets and how to use them","\u003C!--#storyblok#{\"name\": \"RelatedItemLink\", \"space\": \"197805\", \"uid\": \"1d284d44-97ca-4742-ab5d-953bd3944395\", \"id\": \"507733877\"}-->","Turning your Figma assets into animation magic is a piece of cake with our plugin! Follow Maddy as she walks you through it. ",{"id":6071,"alt":34,"name":34,"focus":6102,"title":34,"source":34,"filename":6072,"copyright":34,"fieldtype":36,"meta_data":6103,"content_type":6104,"is_external_url":16},"1270x391:1271x392",{"alt":34,"title":34,"source":34,"copyright":34},"jpg","Move Tutorials",{"id":6107,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":6108,"copyright":34,"fieldtype":36,"meta_data":6109,"is_external_url":16},17194669,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1050x1078\u002Fc4c6897de8\u002Ffigma-tutorial.png",{},"how-to-animate-your-figma-assets","academy\u002Ftutorials\u002Fanimate-with-move\u002Fhow-to-animate-your-figma-assets",-140,[],409449937,"fe1cb75d-27b8-4a57-b319-8a4595556a0a","2024-06-06T13:06:26.320Z",[],[6119,6120],{"path":6111,"name":134,"lang":6058,"published":1094},{"path":6111,"name":134,"lang":6060,"published":1094},{"name":6090,"created_at":6122,"published_at":6123,"updated_at":6124,"id":6125,"uuid":6088,"content":6126,"slug":6174,"full_slug":6089,"sort_by_date":134,"position":6175,"tag_list":6176,"is_startpage":16,"parent_id":6114,"meta_data":134,"group_id":6177,"first_published_at":6178,"release_id":134,"lang":1636,"path":134,"alternates":6179,"default_full_slug":6089,"translated_slugs":6180,"_stopResolving":1094},"2024-05-22T11:53:24.129Z","2025-04-16T14:53:04.789Z","2025-04-16T14:53:04.823Z",501260707,{"_uid":6127,"level":6025,"title":6090,"video":6128,"author":6133,"device":6061,"content":6142,"noIndex":16,"category":6063,"duration":6143,"language":6144,"noFollow":16,"component":6068,"quoteText":6145,"youtubeId":6132,"meta_image":6146,"meta_title":6090,"page_title":6090,"description":6150,"relatedLinks":6151,"learn_tab_ios":1094,"learn_tab_mac":1094,"appDescription":6145,"learn_tab_move":16,"thumbnailImage":6168,"hideFromSitemap":16,"learnTabSection":6105,"learn_tab_curve":16,"meta_description":6150,"isDisclaimerShowing":16,"headerThumbnailImage":6170,"isIncludedInLearnTab":1094},"384ee9db-1eb1-48e0-8ec8-a5c61eabd0ef",[6129],{"_uid":6130,"muted":16,"title":34,"autoPlay":16,"wistiaId":6131,"component":6031,"videoFoam":16,"youtubeId":6132,"aspectRatio":34,"disableLazyload":16,"playbackRateControl":16},"f50639a4-b1bf-4c52-8f5d-2949dbe6e980","37rk1bam2e","L8xu-kYc_IU",{"name":6035,"created_at":6036,"published_at":6037,"updated_at":6038,"id":6039,"uuid":6040,"content":6134,"slug":6049,"full_slug":6050,"sort_by_date":134,"position":1754,"tag_list":6137,"is_startpage":16,"parent_id":6052,"meta_data":134,"group_id":6053,"first_published_at":6054,"release_id":134,"lang":1636,"path":134,"alternates":6138,"default_full_slug":6050,"translated_slugs":6139,"_stopResolving":1094},{"_uid":6042,"name":6035,"image":6135,"position":6047,"component":1682,"description":6048},{"id":6044,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":6045,"copyright":34,"fieldtype":36,"meta_data":6136,"is_external_url":16},{},[],[],[6140,6141],{"path":6050,"name":134,"lang":6058,"published":16},{"path":6050,"name":134,"lang":6060,"published":16},"GIFs offer a simple and engaging way to share your brand's message on a loop. And now, you can export any project in Linearity Move as the fun file format.\n\nIn this tutorial, Maddy shares her tips for creating an animated marketing asset and explains how to make it a GIF. \n\nAs a bonus, you'll also discover how to create GIF stickers from individual objects on your canvas. \n\nYou'll learn:\n- How to start a new project and import your scenes\n- How to animate text and objects with presets\n- How to adjust the timing of your animation in the timeline\n- How to use pins\n- How to copy and paste keyframes\n- How to animate an image by altering its scale and position\n- How to export your project as a GIF\n- How to export an individual object as an animated sticker with a transparent background\n\nDownload the tutorial design file to get started.","5:12",[6066],"Learn how to animate text and images to create an eye-catching GIF for your marketing channels.",{"id":6147,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":6148,"copyright":34,"fieldtype":36,"meta_data":6149,"is_external_url":16},15980359,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1280x720\u002F00e1584bbe\u002Facademy-cover-export-your-animation-as-gif.png",{},"The GIF file format enables your message to play on a continuous loop.",[6152,6159,6162],{"_uid":6153,"file":6154,"name":6158,"component":6084},"a756ac6a-ba0c-4999-aaff-c735b46d5e53",{"id":6155,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":6156,"copyright":34,"fieldtype":36,"meta_data":6157,"is_private":16,"is_external_url":16},15981034,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fx\u002Fc8f2263d89\u002Funicorn.curve",{},"Tutorial design file",{"_uid":6160,"link":6161,"name":6098,"component":6092},"0c3394a2-7e59-4f70-a987-627617770c7c",{"id":6096,"url":34,"linktype":4808,"fieldtype":89,"cached_url":6097},{"_uid":6163,"link":6164,"name":6167,"component":6092},"82fcf125-abe6-4b8b-b542-36f0426fcc79",{"id":6165,"url":34,"linktype":4808,"fieldtype":89,"cached_url":6166},"a2547bc2-3f9a-47c0-ba17-a2101d22c688","academy\u002Ftutorials\u002Fanimate-with-move\u002Fhow-to-export-videos-with-transparent-backgrounds","How to export videos with transparent backgrounds",{"id":6147,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":6148,"copyright":34,"fieldtype":36,"meta_data":6169,"is_external_url":16},{},{"id":6171,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":6172,"copyright":34,"fieldtype":36,"meta_data":6173,"is_external_url":16},17152919,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F397x347\u002F5cbfc0a1d7\u002Fhow-to-export-gif-video-tutorial-thumbnail-image.png",{},"how-to-export-your-animation-as-a-gif",-130,[],"ff472eee-ab99-4112-a5f0-4e3e86b60ea5","2024-05-22T12:32:55.074Z",[],[6181,6182],{"path":6089,"name":134,"lang":6058,"published":1094},{"path":6089,"name":134,"lang":6060,"published":1094},[6184],{"_uid":6185,"link":6186,"title":6193,"component":6194,"thumbnail":6195},"ff3e8684-b084-4f3b-ac30-2cc193fc2070",{"id":6187,"url":34,"linktype":4808,"fieldtype":89,"cached_url":6188,"story":6189},"abc2834e-9d88-4604-a992-26e71379c5dd","academy\u002Ftutorials\u002Fanimate-with-move\u002Fgetting-started-with-linearity-move-import",{"name":6190,"id":6191,"uuid":6187,"slug":6192,"url":6188,"full_slug":6188,"_stopResolving":1094},"Getting Started with Linearity Move (Import)",420633706,"getting-started-with-linearity-move-import","Import Figma and Curve designs into Linearity Move","HeaderDropdownThumbnail",{"id":6196,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":6197,"copyright":34,"fieldtype":36,"meta_data":6198,"is_private":34,"is_external_url":16},13349287,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1440x810\u002F10bf33a5e0\u002Fgetting-started-with-move-import.jpg",{},"HeaderDropdownTwoColumn",{"_uid":6201,"link":6202,"name":6208,"component":5097},"3ec9c9b3-b559-486c-945c-cf20c4dd93d9",{"id":6203,"url":34,"linktype":4808,"fieldtype":89,"cached_url":6204,"story":6205},"2dcba59a-f9eb-41e4-83cf-8927148b2497","pricing",{"name":6204,"id":6206,"uuid":6203,"slug":6204,"url":6207,"full_slug":6207,"_stopResolving":1094},324218764,"pricing\u002F","Pricing",{"_uid":6210,"name":5259,"links":6211,"content":6233,"component":5985},"807a9a2b-4858-4c9a-a102-e29dbe58e477",[6212,6218,6223,6229],{"_uid":6213,"icon":6214,"link":6215,"name":6217,"component":5528,"description":34,"isGreenDotShowing":1094},"22823d2c-d889-46b2-bd41-935e57104263","ic-newsletter",{"id":5414,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5415,"story":6216},{"name":5417,"id":5418,"uuid":5414,"slug":5415,"url":5415,"full_slug":5415,"_stopResolving":1094},"What's new",{"_uid":6219,"icon":6220,"link":6221,"name":5286,"component":5528,"description":34,"isGreenDotShowing":16},"6cc3f0da-b9e0-4f74-bd46-b1397e825e4f","ic-world",{"id":5280,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5281,"story":6222},{"name":5283,"id":5284,"uuid":5280,"slug":5285,"url":5281,"full_slug":5281,"_stopResolving":1094},{"_uid":6224,"icon":6225,"link":6226,"name":5312,"component":5528,"description":6228,"isGreenDotShowing":16},"d0392a9f-1a64-4a2d-b84a-3ed1e48979ea","ic-new-window",{"id":5264,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5265,"story":6227},{"name":5265,"id":5267,"uuid":5264,"slug":5265,"url":5265,"full_slug":5265,"_stopResolving":1094},"Courses and tutorials",{"_uid":6230,"icon":5717,"link":6231,"name":5276,"component":5528,"description":34,"isGreenDotShowing":16},"e73fbf04-c1ce-4ca2-8da8-4f0a093fd2e5",{"id":5272,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5273,"story":6232},{"name":5273,"id":5275,"uuid":5272,"slug":5273,"url":5273,"full_slug":5273,"_stopResolving":1094},[],"1186lav4","HeaderComponent",{"id":34,"url":6237,"linktype":88,"fieldtype":89,"cached_url":6237},"https:\u002F\u002Fform.typeform.com\u002Fto\u002FJWgA4B4Y"," Join waitlist","Back",[6241],{"_uid":6242,"link":6243,"name":5397,"links":6245,"component":5145},"d2ac70cd-4c11-4c31-b210-5e5efba056f0",{"id":5391,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5392,"story":6244},{"name":5394,"id":5395,"uuid":5391,"slug":5396,"url":5392,"full_slug":5392,"_stopResolving":1094},[6246,6257,6268,6273,6281,6286],{"_uid":6247,"link":6248,"name":6256,"component":5097},"5c37821b-2f6a-4076-b596-c7a2beb77f6d",{"id":6249,"url":34,"linktype":4808,"fieldtype":89,"cached_url":6250,"story":6251},"b26b9248-87c9-4b79-b50a-f99b8533a4d6","academy\u002Fcurve\u002Fonline-courses\u002F",{"name":6252,"id":6253,"uuid":6249,"slug":6254,"url":6255,"full_slug":6255,"_stopResolving":1094},"Overview",315405803,"online-courses","academy\u002Fonline-courses\u002F","Courses",{"_uid":6258,"link":6259,"name":6267,"component":5097},"3eaf9bae-963b-4f7d-b6e4-85d87b3b4451",{"id":6260,"url":34,"anchor":6261,"linktype":4808,"fieldtype":89,"cached_url":6262,"story":6263},"5df41805-1e09-4f09-94ce-b8fbcb13015a","design-with-curve","academy\u002Ftutorials\u002F",{"name":6264,"id":6265,"uuid":6260,"slug":6266,"url":6262,"full_slug":6262,"_stopResolving":1094},"Homepage with all the categories",314958617,"tutorials","Curve Tutorials",{"_uid":6269,"link":6270,"name":6105,"component":5097},"15ade7a5-f720-4642-afbc-e1e68ad63fc1",{"id":6260,"url":34,"anchor":6271,"linktype":4808,"fieldtype":89,"cached_url":6262,"story":6272},"animate-with-move",{"name":6264,"id":6265,"uuid":6260,"slug":6266,"url":6262,"full_slug":6262,"_stopResolving":1094},{"_uid":6274,"link":6275,"name":6280,"component":5097},"8311b8c4-b789-4f12-9e06-1565dd2377c2",{"id":6276,"url":34,"anchor":34,"linktype":4808,"fieldtype":89,"cached_url":6277,"story":6278},"2e9909a3-9349-44f2-bd1f-8c395ea252d3","academy\u002Fcurve\u002Fmac\u002Fuser-guide\u002Fstart-here\u002F",{"name":6252,"id":6279,"uuid":6276,"slug":6007,"url":6277,"full_slug":6277,"_stopResolving":1094},316873515,"Curve User Guide",{"_uid":6282,"link":6283,"name":6285,"component":5097},"1ee4a7db-734f-47eb-a449-19248cf5bd30",{"id":6002,"url":34,"linktype":4808,"fieldtype":89,"cached_url":6003,"story":6284},{"name":6005,"id":6006,"uuid":6002,"slug":6007,"url":6003,"full_slug":6003,"_stopResolving":1094},"Move User Guide",{"_uid":6287,"link":6288,"name":5429,"component":5097},"9f14b8d1-04af-4e44-bed4-867f1150d22e",{"id":5423,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5424,"story":6289},{"name":5426,"id":5427,"uuid":5423,"slug":5428,"url":5424,"full_slug":5424,"_stopResolving":1094},[6291],{"_uid":6292,"link":6293,"name":6294,"links":6295,"component":5145},"b8e925ed-048e-4012-ade1-902c2d38bd0d",{"id":34,"url":34,"linktype":4808,"fieldtype":89,"cached_url":34},"Curve Features",[6296,6300,6304,6314,6318,6322,6326,6330,6334],{"_uid":6297,"link":6298,"name":5642,"component":5097},"d23d43bf-24e9-4dc8-9e76-b2e80bec8b45",{"id":5639,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5640,"story":6299},{"name":5642,"id":5643,"uuid":5639,"slug":5644,"url":5640,"full_slug":5640,"_stopResolving":1094},{"_uid":6301,"link":6302,"name":5634,"component":5097},"233eb756-4357-4364-8da4-7114ac45a123",{"id":5628,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5629,"story":6303},{"name":5631,"id":5632,"uuid":5628,"slug":5633,"url":5629,"full_slug":5629,"_stopResolving":1094},{"_uid":6305,"link":6306,"name":6313,"component":5097},"fa291536-bb35-488b-9722-abf4f9c3b6da",{"id":6307,"url":34,"linktype":4808,"fieldtype":89,"cached_url":6308,"story":6309},"303a8ec9-957d-4089-813b-09b9f8906833","features\u002Fpdf-editing",{"name":6310,"id":6311,"uuid":6307,"slug":6312,"url":6308,"full_slug":6308,"_stopResolving":1094},"PDF Editing",643276029,"pdf-editing","PDF Edit",{"_uid":6315,"link":6316,"name":5671,"component":5097},"2052457e-5946-41b2-ad04-4bff56e580a0",{"id":5668,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5669,"story":6317},{"name":5671,"id":5672,"uuid":5668,"slug":5673,"url":5669,"full_slug":5669,"_stopResolving":1094},{"_uid":6319,"link":6320,"name":5661,"component":5097},"39f718e4-7611-45f5-8951-c213b76336e9",{"id":5658,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5659,"story":6321},{"name":5661,"id":5662,"uuid":5658,"slug":5663,"url":5659,"full_slug":5659,"_stopResolving":1094},{"_uid":6323,"link":6324,"name":5651,"component":5097},"5cb1dd92-2d9a-46d7-9615-25d2cccba65c",{"id":5648,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5649,"story":6325},{"name":5651,"id":5652,"uuid":5648,"slug":5653,"url":5649,"full_slug":5649,"_stopResolving":1094},{"_uid":6327,"link":6328,"name":5181,"component":5097},"07dbdd94-700b-417d-b4de-d256cb62a403",{"id":5178,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5179,"story":6329},{"name":5181,"id":5182,"uuid":5178,"slug":5183,"url":5179,"full_slug":5179,"_stopResolving":1094},{"_uid":6331,"link":6332,"name":5681,"component":5097},"ce15500f-037e-4ccf-8a6c-2c40e53562da",{"id":5678,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5679,"story":6333},{"name":5681,"id":5682,"uuid":5678,"slug":5683,"url":5679,"full_slug":5679,"_stopResolving":1094},{"_uid":6335,"link":6336,"name":5714,"component":5097},"944aaf8b-efbe-46cd-865a-032fc9e3937d",{"id":5708,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5709,"story":6337},{"name":5711,"id":5712,"uuid":5708,"slug":5713,"url":5709,"full_slug":5709,"_stopResolving":1094},[6339],{"_uid":6340,"name":5514,"links":6341,"component":5145},"0257b675-040b-409a-be1f-f5495c7e34e2",[6342,6346,6351,6356,6360,6364,6368,6372],{"_uid":6343,"link":6344,"name":1091,"component":5097},"f8c821ca-f08e-4575-bc33-c605921d77f7",{"id":5587,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5588,"story":6345},{"name":1088,"id":5590,"uuid":5587,"slug":5591,"url":5592,"full_slug":5592,"_stopResolving":1094},{"_uid":6347,"link":6348,"name":6350,"component":5097},"cad5906e-4a69-4885-b64b-021c19e37e44",{"id":5543,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5544,"story":6349},{"name":5546,"id":5547,"uuid":5543,"slug":5548,"url":5549,"full_slug":5549,"_stopResolving":1094},"Social Media",{"_uid":6352,"link":6353,"name":5561,"component":5097},"9ffd6f08-ce85-4900-b398-6325e613b235",{"id":5554,"url":34,"linktype":4808,"fieldtype":89,"cached_url":6354,"story":6355},"use-cases\u002Fonline-ads",{"name":5557,"id":5558,"uuid":5554,"slug":5559,"url":5560,"full_slug":5560,"_stopResolving":1094},{"_uid":6357,"link":6358,"name":5567,"component":5097},"888768b8-bc84-4637-bd72-0237f394688b",{"id":5192,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5193,"story":6359},{"name":5195,"id":5196,"uuid":5192,"slug":5197,"url":5193,"full_slug":5193,"_stopResolving":1094},{"_uid":6361,"link":6362,"name":5205,"component":5097},"675e98a5-ffbc-460a-b4d7-e617ed3fe5a7",{"id":5202,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5203,"story":6363},{"name":5205,"id":5206,"uuid":5202,"slug":5207,"url":5203,"full_slug":5203,"_stopResolving":1094},{"_uid":6365,"link":6366,"name":5527,"component":5097},"a89d8fee-7671-47eb-9095-4b5898aa18db",{"id":5520,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5521,"story":6367},{"name":5523,"id":5524,"uuid":5520,"slug":5525,"url":5526,"full_slug":5526,"_stopResolving":1094},{"_uid":6369,"link":6370,"name":5536,"component":5097},"f3350f80-dbda-4bef-91db-b3353995689c",{"id":5533,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5534,"story":6371},{"name":5536,"id":5537,"uuid":5533,"slug":5538,"url":5534,"full_slug":5534,"_stopResolving":1094},{"_uid":6373,"link":6374,"name":5593,"component":5097},"4ae494ca-92fe-436d-b205-2e6c04de4f1b",{"id":5587,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5592,"story":6375},{"name":1088,"id":5590,"uuid":5587,"slug":5591,"url":5592,"full_slug":5592,"_stopResolving":1094},[6377],{"_uid":6378,"link":6379,"name":5286,"links":6381,"component":5145},"383140f1-012d-4ced-9a4a-ec15534b225c",{"id":5280,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5281,"story":6380},{"name":5283,"id":5284,"uuid":5280,"slug":5285,"url":5281,"full_slug":5281,"_stopResolving":1094},[6382,6392,6402],{"_uid":6383,"link":6384,"name":6391,"component":5097},"c5511489-0553-4ad8-ab54-67c1ed919017",{"id":6385,"url":34,"linktype":4808,"fieldtype":89,"cached_url":6386,"story":6387},"127c6173-397f-4add-b9a9-201b86786423","community\u002Fevents-hub",{"name":6388,"id":6389,"uuid":6385,"slug":6390,"url":6386,"full_slug":6386,"_stopResolving":1094},"Events Hub",319533987,"events-hub","Events",{"_uid":6393,"link":6394,"name":6401,"component":5097},"f31b9d84-82f0-4474-9a04-d14db4243306",{"id":6395,"url":34,"linktype":4808,"fieldtype":89,"cached_url":6396,"story":6397},"277277e1-e6a5-46f0-9cad-b67a8eb248cf","community\u002Fgallery",{"name":6398,"id":6399,"uuid":6395,"slug":6400,"url":6396,"full_slug":6396,"_stopResolving":1094},"Gallery",322331037,"gallery","Community Gallery",{"_uid":6403,"link":6404,"name":6406,"component":5097},"1655063f-501c-49e6-9d7c-5c1df4e5ab0e",{"id":34,"url":6405,"linktype":88,"fieldtype":89,"cached_url":6405},"https:\u002F\u002Fforum.linearity.io\u002F","Forum",[6408],{"_uid":6409,"image":6410,"title":6411,"component":6412,"buttonIcon":34,"buttonLink":6413,"buttonText":91,"buttonIcon2":34,"description":34},"d04016ae-2d23-4683-a67a-5fa80cae2292","v2","Get started with Linearity today.","Cta",{"id":34,"url":5501,"linktype":88,"fieldtype":89,"cached_url":5501},"PageSettings",[6416],{"_uid":6417,"name":6418,"links":6419,"component":5145},"bc1daabf-e647-4974-864f-8e19aa4cbd64","Comparison",[6420,6424,6429,6434,6443,6447],{"_uid":6421,"link":6422,"name":5370,"component":5097},"63fee839-f8b2-4fb1-9baf-a8cbf1a97dac",{"id":5367,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5368,"story":6423},{"name":5370,"id":5371,"uuid":5367,"slug":5372,"url":5368,"full_slug":5368,"_stopResolving":1094},{"_uid":6425,"link":6426,"name":6428,"component":5097},"f3b367d4-f32b-4a03-a16e-1d9ed896a4cb",{"id":5347,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5348,"story":6427},{"name":5350,"id":5351,"uuid":5347,"slug":5352,"url":5348,"full_slug":5348,"_stopResolving":1094},"Canva",{"_uid":6430,"link":6431,"name":6433,"component":5097},"fd5d7fc4-1f09-4a2a-a9a3-07576988fad9",{"id":5357,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5358,"story":6432},{"name":5360,"id":5361,"uuid":5357,"slug":5362,"url":5358,"full_slug":5358,"_stopResolving":1094},"Figma",{"_uid":6435,"link":6436,"name":6440,"component":5097},"23b4a7a2-7c45-4256-a2a1-b4a4b916eaf4",{"id":6437,"url":34,"linktype":4808,"fieldtype":89,"cached_url":6438,"story":6439},"001de15d-a168-430f-ae89-bbd8de5206e1","comparison\u002Finkscape",{"name":6440,"id":6441,"uuid":6437,"slug":6442,"url":6438,"full_slug":6438,"_stopResolving":1094},"Inkscape",281022775,"inkscape",{"_uid":6444,"link":6445,"name":5380,"component":5097},"0d37d9c6-8c98-4095-81d9-95ef7bdedd00",{"id":5377,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5378,"story":6446},{"name":5380,"id":5381,"uuid":5377,"slug":5382,"url":5378,"full_slug":5378,"_stopResolving":1094},{"_uid":6448,"link":6449,"name":6453,"component":5097},"6f82b688-5cc3-479e-85d4-722448d9c20f",{"id":6450,"url":34,"linktype":4808,"fieldtype":89,"cached_url":6451,"story":6452},"32c9cdbd-755c-415f-babf-f6f578861f6f","comparison\u002Fprocreate",{"name":6453,"id":6454,"uuid":6450,"slug":6455,"url":6451,"full_slug":6451,"_stopResolving":1094},"Procreate",304729374,"procreate",{"id":6457,"alt":34,"name":34,"focus":34,"title":34,"filename":6458,"copyright":34,"fieldtype":36,"is_external_url":16},8960944,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F2161x1350\u002Fbec588b43f\u002Fpost-example-test.png","Revolutionize your marketing design with Linearity","Linearity: Ideate, Design, Animate",[6462],{"_uid":6463,"link":6464,"name":6466,"links":6467,"component":5145},"1a30eacb-9415-4607-9dd2-814c97f1f4db",{"id":5391,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5392,"story":6465},{"name":5394,"id":5395,"uuid":5391,"slug":5396,"url":5392,"full_slug":5392,"_stopResolving":1094},"Move Academy",[6468,6472,6476,6480],{"_uid":6469,"link":6470,"name":6256,"component":5097},"c381a62a-cea8-409b-9703-b0b1b68b43f0",{"id":6249,"url":34,"linktype":4808,"fieldtype":89,"cached_url":6250,"story":6471},{"name":6252,"id":6253,"uuid":6249,"slug":6254,"url":6255,"full_slug":6255,"_stopResolving":1094},{"_uid":6473,"link":6474,"name":6105,"component":5097},"37e60d57-7ad3-457d-93c3-16f84ebe5ada",{"id":6260,"url":34,"anchor":6271,"linktype":4808,"fieldtype":89,"cached_url":6262,"story":6475},{"name":6264,"id":6265,"uuid":6260,"slug":6266,"url":6262,"full_slug":6262,"_stopResolving":1094},{"_uid":6477,"link":6478,"name":6285,"component":5097},"45d47e6d-413b-4c97-a0c3-02821720830f",{"id":6002,"url":34,"linktype":4808,"fieldtype":89,"cached_url":6003,"story":6479},{"name":6005,"id":6006,"uuid":6002,"slug":6007,"url":6003,"full_slug":6003,"_stopResolving":1094},{"_uid":6481,"link":6482,"name":5429,"component":5097},"1ed910fb-a00a-4e90-bfb9-4f91be1bcc1f",{"id":5423,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5424,"story":6483},{"name":5426,"id":5427,"uuid":5423,"slug":5428,"url":5424,"full_slug":5424,"_stopResolving":1094},[6485],{"_uid":6486,"link":6487,"name":6489,"links":6490,"component":5145},"de441cd6-8f3f-430e-ad6a-8397284e4894",{"id":5391,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5392,"story":6488},{"name":5394,"id":5395,"uuid":5391,"slug":5396,"url":5392,"full_slug":5392,"_stopResolving":1094},"Curve Academy",[6491,6495,6499,6503],{"_uid":6492,"link":6493,"name":6256,"component":5097},"3b0c1556-8796-4dab-8b1f-1a7c39896024",{"id":6249,"url":34,"linktype":4808,"fieldtype":89,"cached_url":6250,"story":6494},{"name":6252,"id":6253,"uuid":6249,"slug":6254,"url":6255,"full_slug":6255,"_stopResolving":1094},{"_uid":6496,"link":6497,"name":6267,"component":5097},"cb1f6ffb-ff6c-467e-9069-3d74806c97e2",{"id":6260,"url":34,"anchor":6261,"linktype":4808,"fieldtype":89,"cached_url":6262,"story":6498},{"name":6264,"id":6265,"uuid":6260,"slug":6266,"url":6262,"full_slug":6262,"_stopResolving":1094},{"_uid":6500,"link":6501,"name":6280,"component":5097},"147060d8-f4f9-4654-8d97-12ad82173011",{"id":6276,"url":34,"anchor":34,"linktype":4808,"fieldtype":89,"cached_url":6277,"story":6502},{"name":6252,"id":6279,"uuid":6276,"slug":6007,"url":6277,"full_slug":6277,"_stopResolving":1094},{"_uid":6504,"link":6505,"name":5429,"component":5097},"73e55457-ee40-4341-95b6-a46d10a50a2b",{"id":5423,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5424,"story":6506},{"name":5426,"id":5427,"uuid":5423,"slug":5428,"url":5424,"full_slug":5424,"_stopResolving":1094},[6508],{"_uid":6509,"link":6510,"name":6511,"links":6512,"component":5145},"b5ad2b49-0194-4bfa-9eed-82eb05e3b7fa",{"id":34,"url":34,"linktype":4808,"fieldtype":89,"cached_url":34},"Move Features",[6513,6518,6522,6526,6531,6536,6540],{"_uid":6514,"link":6515,"name":6517,"component":5097},"a06277f6-5709-4dba-b9ce-35d00958d090",{"id":5731,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5732,"story":6516},{"name":5734,"id":5735,"uuid":5731,"slug":5736,"url":5732,"full_slug":5732,"_stopResolving":1094},"Design and Animate Mode",{"_uid":6519,"link":6520,"name":5714,"component":5097},"284cf938-771a-4324-996e-41542f3ce3fa",{"id":5708,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5709,"story":6521},{"name":5711,"id":5712,"uuid":5708,"slug":5713,"url":5709,"full_slug":5709,"_stopResolving":1094},{"_uid":6523,"link":6524,"name":5752,"component":5097},"3a74ae45-1f65-485c-a3cb-56281ab2db7a",{"id":5746,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5747,"story":6525},{"name":5749,"id":5750,"uuid":5746,"slug":5751,"url":5747,"full_slug":5747,"_stopResolving":1094},{"_uid":6527,"link":6528,"name":6530,"component":5097},"5b080b56-daa1-43fc-8add-270ae4f4cd9f",{"id":34,"url":6529,"linktype":88,"fieldtype":89,"cached_url":6529},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fvideo-support-linearity-move\u002F","Video Import",{"_uid":6532,"link":6533,"name":6535,"component":5097},"7903e317-cabf-4a86-86e7-1d13a96b9d9e",{"id":5768,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5769,"story":6534},{"name":5771,"id":5772,"uuid":5768,"slug":5773,"url":5769,"full_slug":5769,"_stopResolving":1094},"Gif Export",{"_uid":6537,"link":6538,"name":5181,"component":5097},"9a8a2605-db98-4ad4-b8da-0574ac12b84c",{"id":5178,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5179,"story":6539},{"name":5181,"id":5182,"uuid":5178,"slug":5183,"url":5179,"full_slug":5179,"_stopResolving":1094},{"_uid":6541,"link":6542,"name":6544,"component":5097},"8dcdde93-a662-45d4-81d2-94df738d0e8c",{"id":5158,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5159,"story":6543},{"name":5161,"id":5162,"uuid":5158,"slug":5163,"url":5159,"full_slug":5159,"_stopResolving":1094},"Presentations",[],[6547],{"_uid":6548,"image":6549,"title":6553,"video":6554,"component":6566,"buttonLink":6567,"buttonText":6569,"showBanner":16,"description":6570},"29d0db8e-d92a-47c9-9634-ca9e8d7d7c3b",{"id":6550,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":6551,"copyright":34,"fieldtype":36,"meta_data":6552,"is_external_url":16},17886679,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1920x1080\u002F06132d77ce\u002Fblack-friday-web_16_9.png",{},"Peace + Love + Webinars",[6555],{"_uid":6556,"muted":16,"title":34,"autoPlay":1094,"wistiaId":6557,"component":6031,"videoFoam":16,"bunnyVideo":6558,"aspectRatio":34,"playbackRateControl":16},"1f4be375-2e11-493b-83a9-ae72a822d737","wk2ope7bj4",{"id":6559,"title":6560,"width":6561,"height":6562,"length":6563,"thumbnail":6564,"videoLibraryId":6565},"ffdf739b-677d-4c5d-ad55-f0136e75ff80","uc_animate_graphics_body_animation_wk2ope7bj4_",860,644,7,"https:\u002F\u002Fvz-70a2c6eb-cd5.b-cdn.net\u002Fffdf739b-677d-4c5d-ad55-f0136e75ff80\u002Fthumbnail.jpg","398218","PromoteBannerData",{"id":5391,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5392,"story":6568},{"name":5394,"id":5395,"uuid":5391,"slug":5396,"url":5392,"full_slug":5392,"_stopResolving":1094},"Learn more","**Prime days** are almost here! Stay tuned for an exclusive 2-day deal on **8 & 9 October**  for 50% off the Pro plan! Add **Prime** in the promo code box.",[6572],{"_uid":6573,"link":5475,"image":6574,"title":6578,"component":6579,"buttonText":6580,"showBanner":1094,"description":6581},"f1b1f561-b3af-4626-a506-07bbefc61912",{"id":6575,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":6576,"copyright":34,"fieldtype":36,"meta_data":6577,"is_external_url":16},144355764296718,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F225x225\u002F44013e0f29\u002Fdiscordlogo.png",{},"Hang with other designers?","InvitationBanner","Join our Discord","Inspo, feedback, and work-in-progress sharing.","Design and animation tools that boost your marketing efforts. Create stunning visuals that drive real results. Ideate, design, and animate today!",[6584],{"_uid":6585,"title":5224,"component":6586,"description":6587,"thankYouTitle":6588,"disclaimerText":6589,"comingSoonTitle":6590,"helpPlaceholder":6591,"emailPlaceholder":6592,"submitButtonText":6593,"lastNamePlaceholder":6594,"thankYouDescription":6587,"firstNamePlaceholder":6595,"comingSoonDescription":6596,"companyNamePlaceholder":6597,"phoneNumberPlaceholder":6598},"14f4ff30-503f-47af-a674-917cf9ccf0fa","PricingPopupData","A member of our team will be in touch soon.","Thank you for contacting us!","By clicking “Submit” you agree to our [Privacy Policy](\u002Fprivacy-policy)","We’re not quite ready (yet)","How can we help you? (optional)","Work email address *","Submit","Last name *","First name *","Submit below so we can let you know how to get early access.","Company name *","Phone number (optional)",[6600],{"_uid":6601,"logos":6602,"title":6631,"bg_color":34,"component":6632,"container":34},"d2f3bbe2-2dac-43ef-b974-1d7f200c3152",[6603,6607,6611,6615,6619,6623,6627],{"id":6604,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":6605,"copyright":34,"fieldtype":36,"meta_data":6606},76987100465928,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F145x32\u002Fffe969d60a\u002Fleapsome_id7lqp9j-8_6.svg",{},{"id":6608,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":6609,"copyright":34,"fieldtype":36,"meta_data":6610},76987100564238,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F39x52\u002Fd7ba9bc276\u002Flogo-apple.svg",{},{"id":6612,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":6613,"copyright":34,"fieldtype":36,"meta_data":6614},76987100543756,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F105x34\u002Fb4340be2f1\u002Fgoogle-logo-wine-1.svg",{},{"id":6616,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":6617,"copyright":34,"fieldtype":36,"meta_data":6618},76987100531467,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F81x42\u002F7b6a9b9335\u002Funiversal_pictures_logo-1.svg",{},{"id":6620,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":6621,"copyright":34,"fieldtype":36,"meta_data":6622},76987100588815,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F106x52\u002F4ed390ff2e\u002Flogo-disney.svg",{},{"id":6624,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":6625,"copyright":34,"fieldtype":36,"meta_data":6626},76987100519177,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F100x30\u002F41abcf4dc2\u002Fsumup_logo-1.svg",{},{"id":6628,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":6629,"copyright":34,"fieldtype":36,"meta_data":6630},76987100551949,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F121x24\u002F4c8d6a728e\u002Fmeta_platforms_inc-_logo-1.svg",{},"Trusted and used by leading brands","LogoSectionv2",[6634,6642,6653,6664,6673],{"_uid":6635,"link":6636,"image":6638,"title":6639,"component":6640,"description":6641},"9e3f1218-7af2-492f-b4cf-2fcfc23b7947",{"id":34,"url":6637,"linktype":88,"fieldtype":89,"cached_url":6637},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Flinearity-cloud\u002F","\u002F\u002Fa.storyblok.com\u002Ff\u002F197805\u002F2086x1328\u002F7e09e91ebc\u002Flc-1-video-thumbnail.png","Discover Linearity Cloud","PopularSearchItem","Seamlessly sync your files across all devices with Linearity Cloud.",{"_uid":6643,"link":6644,"image":6650,"title":6651,"component":6640,"description":6652},"84aecba6-a2c1-42a7-8629-c31a8f4aa228",{"id":6645,"url":34,"linktype":4808,"fieldtype":89,"cached_url":6646,"story":6647},"232e9706-24a5-48ed-8000-c13668f78bd4","academy\u002Fcurve\u002Fmac\u002Fuser-guide\u002Fstart-here\u002Fget-started",{"name":91,"id":6648,"uuid":6645,"slug":6649,"url":6646,"full_slug":6646,"_stopResolving":1094},316873517,"get-started","\u002F\u002Fa.storyblok.com\u002Ff\u002F197805\u002F1320x1320\u002Feffc386739\u002Flc-3-1.png","Create a Linearity account","Get started in Linearity by setting up a new account.",{"_uid":6654,"link":6655,"image":6662,"title":6659,"component":6640,"description":6663},"932ce6dd-2197-4aa4-a1ea-f9e6f6a02f03",{"id":6656,"url":34,"linktype":4808,"fieldtype":89,"cached_url":6657,"story":6658},"439aa8af-a9c3-4b8b-b0d6-d5b086302b71","academy\u002Fcurve\u002Fipad\u002Fuser-guide\u002Fworkspace\u002Fhomescreen",{"name":6659,"id":6660,"uuid":6656,"slug":6661,"url":6657,"full_slug":6657,"_stopResolving":1094},"Homescreen",365581867,"homescreen","\u002F\u002Fa.storyblok.com\u002Ff\u002F197805\u002F2360x1640\u002F70d6b22a27\u002Flinearity-cloud-home-screen-2.jpg","Discover what's new on the Home screen of Linearity Curve on your iPad and Mac and get started with new sample files.",{"_uid":6665,"link":6666,"image":6671,"title":5671,"component":6640,"description":6672},"c05f3cdd-6478-46ac-98f5-6f451c678166",{"id":6667,"url":34,"linktype":4808,"fieldtype":89,"cached_url":6668,"story":6669},"d2968838-e375-48b5-99c0-ee045d18bde7","academy\u002Fcurve\u002Fipad\u002Fuser-guide\u002Fimages\u002Fbackground-removal",{"name":5671,"id":6670,"uuid":6667,"slug":5673,"url":6668,"full_slug":6668,"_stopResolving":1094},341797364,"\u002F\u002Fa.storyblok.com\u002Ff\u002F197805\u002F1920x1080\u002F355278e846\u002Fbg-removal-5-1-0.png","Learn how to remove background from your images.",{"_uid":6674,"link":6675,"image":6681,"title":6682,"component":6640,"description":6683},"2fadaf7c-d408-420d-89ac-9406e72009c7",{"id":6676,"url":34,"linktype":4808,"fieldtype":89,"cached_url":6677,"story":6678},"164a6f76-cb04-4c31-a52f-092df0a89adb","academy\u002Fcurve\u002Fipad\u002Fuser-guide\u002Fshortcuts-and-gestures\u002F",{"name":6252,"id":6679,"uuid":6676,"slug":6680,"url":6677,"full_slug":6677,"_stopResolving":1094},337467315,"shortcuts-and-gestures","\u002F\u002Fa.storyblok.com\u002Ff\u002F197805\u002F1920x1080\u002F25655c0112\u002Fgestures-ipad.png","Gestures and Shortcuts","Learn Curve's intuitive gestures to speed your workflow on iPad.",[6685],{"_uid":6686,"markdown":6687,"component":6688},"e3e097eb-d77e-4a12-a15e-f289d58f3e64","**How to open Linearity Templates**\n\nAll Linearity templates are conveniently located on your [**Workspace**](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fworkspaces\u002F) home screen.\n\n- Open Linearity Curve or Move.\n- Select “All templates” to explore the three collections: Business, Events, and Social Media.\n- Templates are displayed as thumbnails, offering a quick preview of their style and layout.\n- Tap on your chosen template to see it in full. You can zoom in on this preview screen to see all the details.\n- Tap the “Use Template” button to open it in the Editor.\n\n**How to edit Linearity Templates**\n\nIt’s important to remember that all the elements within our templates are fully customizable, so feel free to use as much or as little of the already existing layout, colors, fonts, images, and shapes as desired.\n\nChange up the colors, add your own message with the Text Tool, and swap out any images with your won.\n\nYou can also tap into other intuitive features, such as [**AI backgrounds**](\u002Ffeatures\u002Fai-backgrounds),[ ](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fai-backgrounds\u002F)the [**Brush Tool**](\u002Ffeatures\u002Fbrush-tool), [**Pen Tool**](\u002Ffeatures\u002Fpen-tool), [**Shape Builder**](\u002Ffeatures\u002Fshape-builder), [**Auto Trace**,](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fauto-trace) and more to add even more personal touches to each template.\n\nIn Linearity Move you can also use [**Auto animate**](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fauto-animate\u002F), [**GIF export**](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fgif-export), Animation presets and [**Design and animate mode**](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fdesign-vs-animate-mode\u002F)[.](\u002Ffeatures\u002Fdesign-vs-animate-mode) Let our templates be the starting point for your limitless creativity!\n\n**Don't have Linearity Curve or Move yet?** Quickly download them to start using templates. [**Download Curve**](https:\u002F\u002Fapps.apple.com\u002Fapp\u002Fapple-store\u002Fid1219074514?pt=118587639&ct=Web%20Curve%20General&mt=8) and [download Move.](https:\u002F\u002Fapps.apple.com\u002Fapp\u002Fapple-store\u002Fid6443677011?pt=118587639&ct=Web%20Move%20General&mt=8)","MarkdownComponent",[6690],{"_uid":6691,"badge":6692,"cards":6702,"title":6733,"video":6734,"component":6738},"10a903ff-0cc2-4134-8144-aadfe4d42add",[6693],{"_uid":6694,"text":6695,"image":6696,"title":6700,"component":6701},"17b4d0d4-8bc9-4e72-99c1-2ca1e513fb88","6.1K ratings",{"id":6697,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":6698,"copyright":34,"fieldtype":36,"meta_data":6699,"is_external_url":16},78108077319142,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F122x65\u002Ff2a1f5a31b\u002Fapp-of-the-day.svg",{},"App of the Day","BadgeTextItem",[6703,6720],{"cta":6704,"_uid":6711,"size":6712,"title":6713,"vector":6714,"component":6718,"description":6719},[6705],{"_uid":6706,"icon":6707,"link":6708,"size":90,"text":6710,"type":92,"component":93,"analyticsName":34},"518025fe-5bf6-4a65-a56a-c70b2bf48a7d","ic-download-03",{"id":34,"url":6709,"linktype":88,"fieldtype":89,"cached_url":6709},"https:\u002F\u002Fapps.apple.com\u002Fus\u002Fapp\u002Flinearity-curve-graphic-design\u002Fid1219074514","Download Now","7d911cfa-952f-49e1-b1da-eb1a0e48f02c","md","Design in Curve.",{"id":6715,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":6716,"copyright":34,"fieldtype":36,"meta_data":6717,"is_external_url":16},78178474038529,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F82x81\u002F56aea4159f\u002Fcurve-white-vector.svg",{},"ProductCardv2","Create sharp, scalable designs with intuitive tools for logos, illustrations, and professional branding.",{"cta":6721,"_uid":6726,"size":6712,"title":6727,"vector":6728,"component":6718,"description":6732},[6722],{"_uid":6723,"icon":6707,"link":6724,"size":90,"text":6710,"type":92,"component":93,"analyticsName":34},"4f7e139b-6645-4f03-a2e7-011a69081261",{"id":34,"url":6725,"linktype":88,"fieldtype":89,"cached_url":6725},"https:\u002F\u002Fapps.apple.com\u002Fus\u002Fapp\u002Flinearity-move-motion-graphics\u002Fid6443677011","02376723-89f0-4a7b-a2a8-ae368fd5ac1f","Animate in Move.",{"id":6729,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":6730,"copyright":34,"fieldtype":36,"meta_data":6731,"is_external_url":16},78178502259970,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F80x81\u002Fa41f9d332c\u002Fmove-white-vector.svg",{},"Effortlessly create animations for social media, online ads, and motion graphics.","Get Started for free",{"id":6735,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":6736,"copyright":34,"fieldtype":36,"meta_data":6737,"is_external_url":16},93918517218985,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fx\u002Fca24e3a346\u002Fapp-preview_compresed.mp4",{},"ProductOverviewSection",[6740,6743,6747,6755,6760],{"_uid":6741,"link":6742,"image":6638,"title":6639,"component":6640,"description":6641},"9224735c-cc9c-4c4b-9aba-5e748c195227",{"id":34,"url":6637,"linktype":88,"fieldtype":89,"cached_url":6637},{"_uid":6744,"link":6745,"image":6662,"title":6659,"component":6640,"description":6663},"b35670e2-bbff-40e3-a132-d0b129b09a3f",{"id":6656,"url":34,"linktype":4808,"fieldtype":89,"cached_url":6657,"story":6746},{"name":6659,"id":6660,"uuid":6656,"slug":6661,"url":6657,"full_slug":6657,"_stopResolving":1094},{"_uid":6748,"link":6749,"image":6752,"title":6753,"component":6640,"description":6754},"53fdea0a-5042-428b-a123-8632f668763a",{"id":6750,"url":34,"linktype":4808,"fieldtype":89,"cached_url":6751},"6f6388ae-63dd-410c-8ce3-b25e910c18cc","academy\u002Fcurve\u002Fmac\u002Fuser-guide\u002Fimages\u002Fimage-replacement","\u002F\u002Fa.storyblok.com\u002Ff\u002F197805\u002F1440x900\u002Fc29db76e1b\u002Fimport.png","Image Replacement","Learn how to easily replace the images in your designs.",{"_uid":6756,"link":6757,"image":6759,"title":5671,"component":6640,"description":6672},"7b3ddd58-4c20-4bbb-85af-9bfe42fcfe09",{"id":6667,"url":34,"linktype":4808,"fieldtype":89,"cached_url":6668,"story":6758},{"name":5671,"id":6670,"uuid":6667,"slug":5673,"url":6668,"full_slug":6668,"_stopResolving":1094},"\u002F\u002Fa.storyblok.com\u002Ff\u002F197805\u002F3558x1700\u002F76bd1d3734\u002Fbackground-removal-intro.png",{"_uid":6761,"link":6762,"image":6767,"title":6682,"component":6640,"description":6768},"00893723-509c-4ed7-917b-11d315fb8c25",{"id":6763,"url":34,"linktype":4808,"fieldtype":89,"cached_url":6764,"story":6765},"c3f80e81-363f-4e2d-ac06-57817fcb40c1","academy\u002Fcurve\u002Fmac\u002Fuser-guide\u002Fshortcuts-and-gestures\u002F",{"name":6252,"id":6766,"uuid":6763,"slug":6680,"url":6764,"full_slug":6764,"_stopResolving":1094},316873541,"\u002F\u002Fa.storyblok.com\u002Ff\u002F197805\u002F5337x2550\u002F3abcf0feab\u002Fshortcuts-intro-mac.png","Intuitive gesture controls and keyboard shortcuts to speed your team's workflow.",[6770],{"_uid":6771,"markdown":6772,"component":6773},"0d49a770-e79e-4ec6-8b54-fe64ed475bc9","⚠️  [Vectornator is now Linearity Curve.](\u002Fcurve\u002Fvectornator-is-now-curve) In the video, the Vectornator interface is displayed, however Curve's interface is almost the same and you can easily apply the learnings when using Curve.","NoteComponent",[6775,6786,6797,6808,6819,6830,6841,6852],{"_uid":6776,"link":6777,"image":6784,"title":6781,"component":6640,"description":6785},"eda90e38-59ae-4b9b-b396-d8d83a047d53",{"id":6778,"url":34,"linktype":4808,"fieldtype":89,"cached_url":6779,"story":6780},"637e479d-ae7e-4b23-96db-8c1011f39995","templates\u002Fsocial-media\u002Finstagram-stories\u002Fyear-recap-instagram-stories",{"name":6781,"id":6782,"uuid":6778,"slug":6783,"url":6779,"full_slug":6779,"_stopResolving":1094},"Year Recap Instagram Stories Template",419739113,"year-recap-instagram-stories","\u002F\u002Fa.storyblok.com\u002Ff\u002F197805\u002F1080x1920\u002Faef12dc20b\u002Fyear-wrap-up-instagram-stories-pack_1.png","Seize the year's end with our vibrant 'Year Recap Instagram Stories Pack,' a visually stimulating selection tailored for reflective storytelling. ",{"_uid":6787,"link":6788,"image":6795,"title":6792,"component":6640,"description":6796},"34f97551-5add-4a31-94ac-0cec7df4e93a",{"id":6789,"url":34,"linktype":4808,"fieldtype":89,"cached_url":6790,"story":6791},"a353e11e-f4f3-4fdb-9c5f-43e87184d7c4","templates\u002Fsocial-media\u002Fx-headers\u002Fhiking-club-twitter-header",{"name":6792,"id":6793,"uuid":6789,"slug":6794,"url":6790,"full_slug":6790,"_stopResolving":1094},"Hiking Club Twitter Header Template",342239452,"hiking-club-twitter-header","\u002F\u002Fa.storyblok.com\u002Ff\u002F197805\u002F1500x500\u002F3ae69f4d94\u002Fhikking.png","Set the scene for your outdoor adventures with this Twitter header template.",{"_uid":6798,"link":6799,"image":6806,"title":6803,"component":6640,"description":6807},"d27cf8e4-ddba-4c26-911f-e5ca8c0b34d7",{"id":6800,"url":34,"linktype":4808,"fieldtype":89,"cached_url":6801,"story":6802},"c88f1fee-af16-4dde-bdde-3b1db58cdbe0","templates\u002Fevents-templates\u002Fgreeting-cards\u002Fchristmas-tree-greeting-card",{"name":6803,"id":6804,"uuid":6800,"slug":6805,"url":6801,"full_slug":6801,"_stopResolving":1094},"Christmas Tree Greeting Card Template",419698710,"christmas-tree-greeting-card","\u002F\u002Fa.storyblok.com\u002Ff\u002F197805\u002F1810x1323\u002Ff86ad92447\u002Fpreview-postcard-christmas-tree.png","Infuse your holiday greetings with a modern twist using this geometric Christmas tree postcard.",{"_uid":6809,"link":6810,"image":6817,"title":6814,"component":6640,"description":6818},"5f72f828-d56e-4560-b055-5f6b4f0f3536",{"id":6811,"url":34,"linktype":4808,"fieldtype":89,"cached_url":6812,"story":6813},"47b20629-0664-405e-b753-cee4fa65318a","templates\u002Fanimated-templates\u002Fmodern-shape-animation",{"name":6814,"id":6815,"uuid":6811,"slug":6816,"url":6812,"full_slug":6812,"_stopResolving":1094},"Modern Shape Animation Template",425699089,"modern-shape-animation","\u002F\u002Fa.storyblok.com\u002Ff\u002F197805\u002F1080x1920\u002F6b509e64e3\u002Fskate-park-story.png","Capture the dynamism of skateboarding culture with this animated template that blends bold, energetic colors and geometric shapes to engage your audience.",{"_uid":6820,"link":6821,"image":6828,"title":6825,"component":6640,"description":6829},"67614376-625a-4748-9416-8e7982b159e1",{"id":6822,"url":34,"linktype":4808,"fieldtype":89,"cached_url":6823,"story":6824},"c48972aa-186a-43a9-bc7d-e82d42115f57","templates\u002Fsocial-media\u002Flinkedin-covers\u002Finfluencer-marketing-linkedin-cover",{"name":6825,"id":6826,"uuid":6822,"slug":6827,"url":6823,"full_slug":6823,"_stopResolving":1094},"Influencer Marketing Linkedin Cover Template",389856670,"influencer-marketing-linkedin-cover","\u002F\u002Fa.storyblok.com\u002Ff\u002F197805\u002F1536x396\u002F8e1b9e9618\u002Finfluencer-marketing_linkedin-cover.png","This LinkedIn cover template is tailored for the modern influencer or marketer, featuring a sleek design that blends professionalism with a touch of edginess.",{"_uid":6831,"link":6832,"image":6839,"title":6836,"component":6640,"description":6840},"9542300d-408c-41f5-bc64-5bc21c778a33",{"id":6833,"url":34,"linktype":4808,"fieldtype":89,"cached_url":6834,"story":6835},"c8e0899d-f773-46d4-b280-9585c24a152f","templates\u002Feducation\u002Factivities\u002Ffloral-family-tree-education",{"name":6836,"id":6837,"uuid":6833,"slug":6838,"url":6834,"full_slug":6834,"_stopResolving":1094},"Floral Family Tree Education Template",499746920,"floral-family-tree-education","\u002F\u002Fa.storyblok.com\u002Ff\u002F197805\u002F842x596\u002F663048d3e8\u002Ffamily-tree-2.png","Explore our family tree template, designed with professional precision and clarity. ",{"_uid":6842,"link":6843,"image":6850,"title":6847,"component":6640,"description":6851},"8bb666f0-7a40-4b7c-807d-7c8aeb652a47",{"id":6844,"url":34,"linktype":4808,"fieldtype":89,"cached_url":6845,"story":6846},"dab6b220-8c18-4b6c-bab6-61293ecb25d4","templates\u002Fbusiness-templates\u002Fbusiness-cards\u002Ffurniture-business-card",{"name":6847,"id":6848,"uuid":6844,"slug":6849,"url":6845,"full_slug":6845,"_stopResolving":1094},"Furniture Business Card Template",338481451,"furniture-business-card","\u002F\u002Fa.storyblok.com\u002Ff\u002F197805\u002F867x1539\u002F0764c4366f\u002Fb-card-home-bauhaus-white_preview.png","This business card template is a nod to the Bauhaus design philosophy, where form follows function with a playful twist.",{"_uid":6853,"link":6854,"image":6861,"title":6858,"component":6640,"description":6862},"9613a5fb-d49c-497f-affe-4dc5d59e595d",{"id":6855,"url":34,"linktype":4808,"fieldtype":89,"cached_url":6856,"story":6857},"6b4332bb-175f-4a1a-8c68-8c791e4c8da9","templates\u002Fbusiness-templates\u002Fdesign-assets\u002Fbold-music-wave-spotify-cover",{"name":6858,"id":6859,"uuid":6855,"slug":6860,"url":6856,"full_slug":6856,"_stopResolving":1094},"Bold Music Wave Spotify Cover Template",482379302,"bold-music-wave-spotify-cover","\u002F\u002Fa.storyblok.com\u002Ff\u002F197805\u002F1080x1080\u002Fdf98ceb45c\u002Fdark-wave-spotify-cover.png","Cut through the noise with a bold Spotify cover that brings the essence of dark wave music to the forefront.",[6864],{"_uid":6865,"logos":6866,"steps":6895,"checks":6918,"component":6927,"extraLinks":6928,"yearlyLink":6944,"yearlyText":6946,"monthlyLink":6947,"monthlyText":6949,"testimonial":6950,"yearlyPrice":6961,"yearlyTitle":6962,"monthlyPrice":6963,"monthlyTitle":6964,"yearlyDiscount":6965,"yearlyButtonText":6966,"monthlyButtonText":6967,"yearlyButtonDescription":6968,"monthlyButtonDescription":6969},"1e40a658-a293-4afd-9044-45f7e8a5b1d0",[6867,6871,6875,6879,6883,6887,6891],{"id":6868,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":6869,"copyright":34,"fieldtype":36,"meta_data":6870},10356636,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1633x1060\u002F12dbeadb68\u002Famazon.svg",{},{"id":6872,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":6873,"copyright":34,"fieldtype":36,"meta_data":6874},10356628,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F579x906\u002Fcf5e5f3a60\u002Fapple.svg",{},{"id":6876,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":6877,"copyright":34,"fieldtype":36,"meta_data":6878},9313527,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F524x375\u002Fb449090df2\u002Funiversal.svg",{},{"id":6880,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":6881,"copyright":34,"fieldtype":36,"meta_data":6882},10356631,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F714x914\u002Fcf565df031\u002Fmc.svg",{},{"id":6884,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":6885,"copyright":34,"fieldtype":36,"meta_data":6886},10356630,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1631x1360\u002F7461b076ac\u002Fnasa.svg",{},{"id":6888,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":6889,"copyright":34,"fieldtype":36,"meta_data":6890},10356635,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F2056x1028\u002Fb0800798f6\u002Fspacex.svg",{},{"id":6892,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":6893,"copyright":34,"fieldtype":36,"meta_data":6894},10356632,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1346x952\u002F55fc855a40\u002Fgoogle.svg",{},[6896,6904,6911],{"_uid":6897,"icon":6898,"component":6899,"mobileTitle":6900,"desktopTitle":6901,"mobileDescription":6902,"desktopDescription":6903},"46f33799-78f3-479c-a961-d57039ee8eec","ic-gift","pricingCheckoutPopupStep","Start free trial","Today: Free trial for 7 days","Today","Get full access to design and animation tools",{"_uid":6905,"icon":6906,"component":6899,"mobileTitle":6907,"desktopTitle":6908,"mobileDescription":6909,"desktopDescription":6910},"afbd5ae1-d0a5-4daa-9937-68afef522bca","ic-notification","Reminder","Day 5: Reminder","Day 5","We’ll send you a reminder 2 days before your free trial ends.",{"_uid":6912,"icon":6913,"component":6899,"mobileTitle":6914,"desktopTitle":6915,"mobileDescription":6916,"desktopDescription":6917},"cbc23a80-9ea1-4ee9-89e1-b2c691fd4617","ic-crown-fill","Trial ends","Day 7: Trial ends","Day 7","Your Pro subscription starts, unless you’ve canceled during the trial.",[6919,6923],{"_uid":6920,"title":6921,"component":6922},"043db5f1-28fd-4e6f-bdab-a62ff0046a4f","Free trial on the yearly plan, cancel any time","PricingCheckoutPopupPoint",{"_uid":6924,"link":6925,"title":6926,"component":6922},"690f76e8-e480-4e6f-a423-fe630060ecd7",{"id":34,"url":34,"linktype":4808,"fieldtype":89,"cached_url":34},"We'll remind you before your yearly trial ends","PricingCheckoutPopupData",[6929,6934],{"_uid":6930,"link":6931,"title":6933,"component":6922},"a31e5a97-a8ed-49b9-94e8-b63ac686041d",{"id":5445,"url":34,"linktype":4808,"fieldtype":89,"cached_url":5446,"story":6932},{"name":5448,"id":5449,"uuid":5445,"slug":5450,"url":5446,"full_slug":5446,"_stopResolving":1094},"Terms and conditions",{"_uid":6935,"link":6936,"title":6943,"component":6922},"ce05c027-db74-403b-8e7e-afcfccdc28af",{"id":6937,"url":34,"linktype":4808,"fieldtype":89,"cached_url":6938,"story":6939},"46927c4c-061e-4624-bab6-6f88112dfc2e","policies\u002Flinearity-privacy-policy",{"name":6940,"id":6941,"uuid":6937,"slug":6942,"url":6938,"full_slug":6938,"_stopResolving":1094},"Linearity - Privacy Policy",424776106,"linearity-privacy-policy","Privacy policy",{"id":34,"url":6945,"linktype":88,"fieldtype":89,"cached_url":6945},"https:\u002F\u002Fbuy.stripe.com\u002F7sIeVhg8dajJ4P600t?prefilled_promo_code=XMAS&utm_source=website&utm_medium=banner&utm_campaign=xmas","Yearly",{"id":34,"url":6948,"linktype":88,"fieldtype":89,"cached_url":6948},"https:\u002F\u002Fbuy.stripe.com\u002FdR614r5tz77x4P6bJ7","Monthly",[6951],{"_uid":6952,"name":6953,"role":6954,"text":6955,"image":6956,"component":6960},"5a88f820-f7e8-4850-900d-3e8fade8f46d"," Nastya Kulyabina","Illustrator and graphic designer","Curve's user-friendly interface provides an amazing user experience, and this is one of the main reasons that made me choose Linearity Curve instead of other alternatives.",{"id":6957,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":6958,"copyright":34,"fieldtype":36,"meta_data":6959,"is_external_url":16},9664916,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F3962x3962\u002F039f6119d9\u002Fnastya.jpg",{},"PricingCheckoutPopupTestimonial","99,00 €\u002Fyr (€8,25\u002Fmo)","Try Linearity Pro for free","11,99 €\u002Fmo","Upgrade to Linearity Pro","33% OFF","Start 7-day free trial","Buy Linearity Pro","1 week free, then 99,00 €\u002Fyr from","11,99  €\u002Fmonth recurring, cancel anytime",[6971,6974,6978,6982,6986],{"_uid":6972,"link":6973,"image":6638,"title":6639,"component":6640,"description":6641},"0de6ed3e-48fc-4dc4-b7ce-96f6f9f80cc7",{"id":34,"url":6637,"linktype":88,"fieldtype":89,"cached_url":6637},{"_uid":6975,"link":6976,"image":6650,"title":6651,"component":6640,"description":6652},"7d68e550-4a82-42ce-b7d3-d18095e3958c",{"id":6645,"url":34,"linktype":4808,"fieldtype":89,"cached_url":6646,"story":6977},{"name":91,"id":6648,"uuid":6645,"slug":6649,"url":6646,"full_slug":6646,"_stopResolving":1094},{"_uid":6979,"link":6980,"image":6662,"title":6659,"component":6640,"description":6663},"6b86e797-f6e5-48fe-8c34-ac4ad31fc8d7",{"id":6656,"url":34,"linktype":4808,"fieldtype":89,"cached_url":6657,"story":6981},{"name":6659,"id":6660,"uuid":6656,"slug":6661,"url":6657,"full_slug":6657,"_stopResolving":1094},{"_uid":6983,"link":6984,"image":6671,"title":5671,"component":6640,"description":6672},"203222c8-eff5-4e24-8c4e-f4ae8c582a10",{"id":6667,"url":34,"linktype":4808,"fieldtype":89,"cached_url":6668,"story":6985},{"name":5671,"id":6670,"uuid":6667,"slug":5673,"url":6668,"full_slug":6668,"_stopResolving":1094},{"_uid":6987,"link":6988,"image":6681,"title":6682,"component":6640,"description":6683},"c05c1bc2-3700-4451-9cbd-8b5eb265a595",{"id":6676,"url":34,"linktype":4808,"fieldtype":89,"cached_url":6677,"story":6989},{"name":6252,"id":6679,"uuid":6676,"slug":6680,"url":6677,"full_slug":6677,"_stopResolving":1094},{"data":6991,"headers":9739,"perPage":168,"total":9762},{"stories":6992,"cv":9021,"rels":9022,"links":9732},[6993,7695,8382],{"name":6994,"created_at":6995,"published_at":6996,"updated_at":6997,"id":6998,"uuid":6999,"content":7000,"slug":7688,"full_slug":7689,"sort_by_date":134,"position":7690,"tag_list":7691,"is_startpage":16,"parent_id":1633,"meta_data":134,"group_id":7692,"first_published_at":7693,"release_id":134,"lang":1636,"path":134,"alternates":7694,"default_full_slug":134,"translated_slugs":134},"AI image vs. vector generation: a technical workflow guide","2026-08-17T11:15:30.593Z","2026-09-05T00:18:50.933Z","2026-09-05T00:18:50.947Z",210025392555507,"5a77b417-f8eb-4ed6-a8dc-55f7e43e859b",{"tag":7001,"_uid":7360,"image":7361,"title":6994,"author":7369,"widget":7396,"bgColor":47,"content":7399,"noIndex":16,"noFollow":16,"component":1618,"thumbnail":7679,"meta_image":7681,"meta_title":7683,"page_title":7684,"description":7685,"publishedDate":7686,"hideFromSitemap":16,"meta_description":7687},[7002,7343],{"name":5093,"created_at":7003,"published_at":7004,"updated_at":7005,"id":5094,"uuid":5090,"content":7006,"slug":5095,"full_slug":5091,"sort_by_date":134,"position":7339,"tag_list":7340,"is_startpage":16,"parent_id":1645,"meta_data":134,"group_id":7341,"first_published_at":1647,"release_id":134,"lang":1636,"path":134,"alternates":7342,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"2024-08-26T14:10:52.478Z","2025-02-12T14:24:09.921Z","2025-02-12T14:24:09.942Z",{"_uid":7007,"title":5093,"noIndex":16,"noFollow":16,"component":17,"reference":7008,"meta_image":7336,"meta_title":34,"page_title":34,"description":7328,"illustration":7338,"hideFromSitemap":16,"meta_description":34},"00832853-d7d2-4035-8e6c-cacb5e3f52e2",{"name":7009,"created_at":7010,"published_at":7011,"updated_at":7012,"id":7013,"uuid":7014,"content":7015,"slug":7329,"full_slug":7330,"sort_by_date":134,"position":7331,"tag_list":7332,"is_startpage":16,"parent_id":1633,"meta_data":134,"group_id":7333,"first_published_at":7334,"release_id":134,"lang":1636,"path":134,"alternates":7335,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Bring new life to your motion graphics with video!","2024-11-04T17:16:00.246Z","2026-09-05T00:15:02.847Z","2026-09-05T00:15:02.862Z",573385178,"85a94903-d83e-4d83-b80a-521266f5dd21",{"tag":7016,"_uid":7017,"image":7018,"title":7009,"author":7025,"widget":7026,"bgColor":47,"content":7030,"noIndex":16,"noFollow":16,"wistiaId":34,"component":1618,"thumbnail":7320,"meta_image":7324,"meta_title":7009,"page_title":34,"description":34,"publishedDate":7327,"hideFromSitemap":16,"meta_description":7328},[5090],"39d59d1f-10bd-4a25-af8a-60e8d415fd4b",[7019],{"_uid":7020,"image":7021,"imageAlt":38,"component":39},"b07e7331-fd8b-4f54-abb0-66803b4fa2ce",{"id":7022,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":7023,"copyright":34,"fieldtype":36,"meta_data":7024,"is_external_url":16},18065554,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fd4f46bceda\u002Fbring_new_life_to_your_motion_graphics_with_video__main_image.jpg",{},[1718],{"id":7027,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":7028,"copyright":34,"fieldtype":36,"meta_data":7029,"is_external_url":16},18931900,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fe4a212e409\u002Fvideo-support_widget.jpg",{},[7031],{"_uid":7032,"content":7033,"component":1617},"1e49a618-a933-48c2-a69b-e7b9038ef84d",{"type":52,"content":7034},[7035,7046,7056,7060,7071,7078,7082,7119,7156,7165,7172,7179,7183,7198,7205,7215,7222,7232,7241,7248,7258,7265,7275,7282,7291,7302],{"type":55,"content":7036},[7037,7039,7044],{"text":7038,"type":59},"Video content plays a crucial role in storytelling, and with the newest release version 1.8.0, you can import video files directly into your ",{"text":1128,"type":59,"marks":7040},[7041,7043],{"type":131,"attrs":7042},{"href":1132,"uuid":134,"anchor":134,"target":135,"linktype":88},{"type":68},{"text":7045,"type":59}," projects.",{"type":55,"content":7047},[7048,7050,7054],{"text":7049,"type":59},"This game-changing and highly-requested feature opens up a world of possibilities for motion designers and content creators. ",{"text":7051,"type":59,"marks":7052},"You can use real-world footage to add context, depth, and authenticity to your motion graphics",[7053],{"type":68},{"text":7055,"type":59},", allowing you to connect with your audience on a deeper level.",{"type":55,"content":7057},[7058],{"text":7059,"type":59},"Let's explore the benefits of this new capability and how it can elevate your animation workflow.",{"type":76,"attrs":7061},{"id":7062,"body":7063},"bfb4f0c4-630e-46ed-8e08-f242712bf5f3",[7064],{"_uid":7065,"asset":7066,"component":7070},"i-c49a2a68-4376-4211-a26a-e21cb96b8768",{"id":7067,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":7068,"copyright":34,"fieldtype":36,"meta_data":7069,"is_external_url":16},19192872,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fx\u002Fd967574968\u002Fbring_new_life_to_your_motion_graphics_with_video-_video_1.mp4",{},"BlogComponentVideo",{"type":98,"attrs":7072,"content":7073},{"level":100},[7074],{"text":7075,"type":59,"marks":7076},"Import, edit, create",[7077],{"type":68},{"type":55,"content":7079},[7080],{"text":7081,"type":59},"While you’re likely already familiar with integrating static assets into your projects, importing video files into Linearity Move dramatically expands your creative toolkit. Here’s how it’s done:",{"type":405,"attrs":7083,"content":7084},{"order":407},[7085,7097,7107],{"type":178,"content":7086},[7087],{"type":55,"content":7088},[7089,7091,7095],{"text":7090,"type":59},"Import a ",{"text":7092,"type":59,"marks":7093},".mp4 or .mov",[7094],{"type":68},{"text":7096,"type":59}," video file into your project in Linearity Move. You can also drag and drop the file directly on your canvas.",{"type":178,"content":7098},[7099],{"type":55,"content":7100},[7101,7105],{"text":7102,"type":59,"marks":7103},"Position, scale, rotate, change the opacity, or crop",[7104],{"type":68},{"text":7106,"type":59}," your clip however you like.",{"type":178,"content":7108},[7109],{"type":55,"content":7110},[7111,7113,7117],{"text":7112,"type":59},"You can also ",{"text":7114,"type":59,"marks":7115},"trim your video",[7116],{"type":68},{"text":7118,"type":59}," to fit the exact timing of your animation.",{"type":55,"content":7120},[7121,7123,7127,7129,7133,7135,7142,7144,7148,7150,7154],{"text":7122,"type":59},"Videos in Linearity Move function just like any other shape or image. This means you can easily ",{"text":7124,"type":59,"marks":7125},"animate",[7126],{"type":68},{"text":7128,"type":59}," them by adjusting their ",{"text":7130,"type":59,"marks":7131},"rotation, position, opacity, and more",[7132],{"type":68},{"text":7134,"type":59},". You can also ",{"text":7136,"type":59,"marks":7137},"apply presets",[7138,7141],{"type":131,"attrs":7139},{"href":7140,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fpresets\u002F",{"type":68},{"text":7143,"type":59}," to videos, ",{"text":7145,"type":59,"marks":7146},"group",[7147],{"type":68},{"text":7149,"type":59}," them with other elements, and even ",{"text":7151,"type":59,"marks":7152},"mask",[7153],{"type":68},{"text":7155,"type":59}," them for more complex designs.",{"type":76,"attrs":7157},{"id":7062,"body":7158},[7159],{"_uid":7160,"asset":7161,"component":7070},"i-ca362906-d005-44e0-ba4f-92265469a5f0",{"id":7162,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":7163,"copyright":34,"fieldtype":36,"meta_data":7164,"is_external_url":16},19192896,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fx\u002F3abdeee136\u002Fbring_new_life_to_your_motion_graphics_with_video-_video_2.mp4",{},{"type":98,"attrs":7166,"content":7167},{"level":100},[7168],{"text":7169,"type":59,"marks":7170},"Reasons to use videos in your motion graphics",[7171],{"type":68},{"type":98,"attrs":7173,"content":7174},{"level":168},[7175],{"text":7176,"type":59,"marks":7177},"Tell more engaging stories",[7178],{"type":68},{"type":55,"content":7180},[7181],{"text":7182,"type":59},"They say a picture is worth a thousand words, but a video speaks volumes.",{"type":55,"content":7184},[7185,7187,7191,7193,7197],{"text":7186,"type":59},"Now, you can seamlessly integrate live-action footage with your animated graphics, crafting a ",{"text":7188,"type":59,"marks":7189},"powerful blend of realism and design",[7190],{"type":68},{"text":7192,"type":59}," that engages your audience like never before. Whether you’re enhancing a product demo or tutorial, adding transitions to an ad, or creating an eye-catching promo video, adding video to motion graphics empowers you to ",{"text":7194,"type":59,"marks":7195},"tell richer, more dynamic stories",[7196],{"type":68},{"text":243,"type":59},{"type":98,"attrs":7199,"content":7200},{"level":168},[7201],{"text":7202,"type":59,"marks":7203},"Boost viewer retention",[7204],{"type":68},{"type":55,"content":7206},[7207,7209,7213],{"text":7208,"type":59},"In a world where attention spans are increasingly limited, ",{"text":7210,"type":59,"marks":7211},"video content is proven to capture and retain viewer attention more effectively than static images",[7212],{"type":68},{"text":7214,"type":59},". Incorporating video into your motion graphics can help keep your audience engaged for longer periods, increasing the likelihood that they’ll absorb your message, engage, and take action.",{"type":98,"attrs":7216,"content":7217},{"level":168},[7218],{"text":7219,"type":59,"marks":7220},"Simplify your workflow",[7221],{"type":68},{"type":55,"content":7223},[7224,7226,7230],{"text":7225,"type":59},"Linearity Move now lets you manage, edit, and animate video files all in one place. This ",{"text":7227,"type":59,"marks":7228},"eliminates the need to switch between different programs",[7229],{"type":68},{"text":7231,"type":59},", saving you time and reducing errors from file transfers. By keeping everything in one environment, you can streamline your workflow and maintain your creative momentum.",{"type":76,"attrs":7233},{"id":7062,"body":7234},[7235],{"_uid":7236,"asset":7237,"component":7070},"i-92db33d7-08e5-4e3c-b66b-1ad6e2dd8686",{"id":7238,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":7239,"copyright":34,"fieldtype":36,"meta_data":7240,"is_external_url":16},19192878,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fx\u002Fe2e99db081\u002Fbring_new_life_to_your_motion_graphics_with_video-_video_3.mp4",{},{"type":98,"attrs":7242,"content":7243},{"level":168},[7244],{"text":7245,"type":59,"marks":7246},"Add more visual interest",[7247],{"type":68},{"type":55,"content":7249},[7250,7252,7256],{"text":7251,"type":59},"Incorporating video into your motion graphics allows you to ",{"text":7253,"type":59,"marks":7254},"add layers of depth and dimension",[7255],{"type":68},{"text":7257,"type":59}," that static elements alone can't achieve. Now, you can easily add visual effects like confetti, smoke, and liquid to your scenes. This movement, color, and texture in video can create a more effective experience, drawing viewers deeper into your narrative.",{"type":98,"attrs":7259,"content":7260},{"level":168},[7261],{"text":7262,"type":59,"marks":7263},"Simplify complex ideas",[7264],{"type":68},{"type":55,"content":7266},[7267,7269,7273],{"text":7268,"type":59},"Sometimes, words and static images aren’t enough to convey complex ideas effectively. Videos can simplify these concepts, breaking them down into easily digestible visual segments. By integrating explanatory videos or instructional clips, you can ",{"text":7270,"type":59,"marks":7271},"make intricate information more accessible and engaging",[7272],{"type":68},{"text":7274,"type":59}," for your audience.",{"type":98,"attrs":7276,"content":7277},{"level":168},[7278],{"text":7279,"type":59,"marks":7280},"Amplify emotional impact",[7281],{"type":68},{"type":55,"content":7283},[7284,7286,7290],{"text":7285,"type":59},"Videos have a unique ability to convey emotions and connect with audiences on a personal level. By incorporating video elements, you can amplify the emotional impact of your projects, making them ",{"text":7287,"type":59,"marks":7288},"more relatable and memorable",[7289],{"type":68},{"text":243,"type":59},{"type":55,"content":7292},[7293,7300],{"text":7294,"type":59,"marks":7295},"Update your Linearity Move software",[7296,7299],{"type":131,"attrs":7297},{"href":7298,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fapps.apple.com\u002Fus\u002Fapp\u002Flinearity-move-animation-maker\u002Fid6443677011?utm_medium=blog&utm_campaign=videosupport",{"type":68},{"text":7301,"type":59}," to version 1.8.0 and start bringing your projects to life!",{"type":76,"attrs":7303},{"id":7062,"body":7304},[7305],{"_uid":7306,"image":7307,"title":7311,"button":7312,"component":7319},"i-eb90f6d2-362a-4734-8a0f-557d5372cc8b",{"id":7308,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":7309,"copyright":34,"fieldtype":36,"meta_data":7310,"is_external_url":16},17045726,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F947x884\u002F6402f07579\u002Fappstore-mac.png",{},"Design with Linearity Curve and animate with Linearity Move",[7313],{"_uid":7314,"icon":34,"link":7315,"size":90,"text":7318,"type":92,"component":93},"0ae88e48-c9e2-4619-a3dd-04b74a0cf4c6",{"id":7316,"url":34,"linktype":4808,"fieldtype":89,"cached_url":7317},"11ae4382-cb78-4cd7-8a2e-7a3849ab3cd8","download","Get our software","BlogComponentLinearitySoftware",{"id":7321,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":7322,"copyright":34,"fieldtype":36,"meta_data":7323,"is_external_url":16},18931899,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F282a39c51e\u002Fvideo-support_thumbnail.jpg",{},{"id":7325,"filename":7326,"fieldtype":36,"is_external_url":16},18540699,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F8816e6548b\u002Fvideo-support-blog-cover.jpg","2024-08-29 23:16","Video content plays a crucial role in storytelling, and now, you have the ability to import video files directly into your Linearity Move projects.","video-support-linearity-move","blog\u002Fvideo-support-linearity-move",180,[],"0d3a1e25-6ee6-42ed-afb8-5edd91dda613","2024-12-09T16:05:30.071Z",[],{"id":134,"alt":134,"name":34,"focus":134,"title":134,"filename":134,"copyright":134,"fieldtype":36,"meta_data":7337,"is_external_url":16},{},"product",-20,[],"e52c2226-04d5-4d35-8926-678d9fc13bb0",[],{"name":7344,"created_at":7345,"published_at":7346,"updated_at":7347,"id":7348,"uuid":7349,"content":7350,"slug":7354,"full_slug":7355,"sort_by_date":134,"position":7356,"tag_list":7357,"is_startpage":16,"parent_id":1645,"meta_data":134,"group_id":7358,"first_published_at":1647,"release_id":134,"lang":1636,"path":134,"alternates":7359,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"design software","2024-07-30T11:17:07.229Z","2025-02-12T14:24:15.940Z","2025-02-12T14:24:15.960Z",529802141,"70f0f0a2-4ea0-4e44-b881-109c9f99a820",{"_uid":7351,"title":7344,"noIndex":16,"noFollow":16,"component":17,"reference":34,"meta_image":7352,"meta_title":34,"page_title":34,"description":34,"illustration":1640,"hideFromSitemap":16,"meta_description":34},"90a2d3fb-ecf0-400e-8ce4-a4d2b1bd036e",{"id":134,"alt":134,"name":34,"focus":134,"title":134,"source":134,"filename":34,"copyright":134,"fieldtype":36,"meta_data":7353},{},"design-software","blog\u002Ftag\u002Fdesign-software",170,[],"aa824b8e-b5fe-4206-a004-df8f09b7d889",[],"combined-modes-blog-local-preview",[7362],{"_uid":7363,"image":7364,"imageAlt":7368,"component":39},"0c4ee9a2-2881-4d86-a642-f7c4dcb3e197",{"id":7365,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":7366,"copyright":34,"fieldtype":36,"meta_data":7367,"is_external_url":16},210096929258750,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F3840x2160\u002F927f6fba24\u002Fblog-cover-image-vs-asset-mode.png",{},"Technical comparison of AI image generation and AI vector generation",[7370],{"name":7371,"created_at":7372,"published_at":7373,"updated_at":7374,"id":7375,"uuid":7376,"content":7377,"slug":7389,"full_slug":7390,"sort_by_date":134,"position":7391,"tag_list":7392,"is_startpage":16,"parent_id":1708,"meta_data":134,"group_id":7393,"first_published_at":7394,"release_id":134,"lang":1636,"path":134,"alternates":7395,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Nadya Kunze","2025-10-14T15:15:33.535Z","2026-09-05T00:17:43.100Z","2026-09-05T00:17:43.112Z",101438806185200,"b44ae33f-8236-406c-b7e9-3a090eac2c69",{"_uid":7378,"name":7371,"image":7379,"noIndex":16,"socials":7383,"noFollow":16,"position":7384,"component":1682,"meta_image":7385,"meta_title":34,"page_title":34,"description":7387,"otherAuthors":7388,"hideFromSitemap":16,"meta_description":34},"3720b0e8-78ad-4515-9034-c12c6dd705d8",{"id":7380,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":7381,"copyright":34,"fieldtype":36,"meta_data":7382,"is_external_url":16},101438896698569,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F2480x3307\u002Ff07f14c590\u002Fimg_0095-60.jpg",{},[],"Customer Support & Operations Manager",{"id":134,"alt":134,"name":34,"focus":134,"title":134,"source":134,"filename":34,"copyright":134,"fieldtype":36,"meta_data":7386},{},"Nadya runs Customer Support at Linearity and has 7+ years of experience helping customers in SaaS. When she’s not solving problems, she’s drawing, hiking or baking, and she writes for the blog about Linearity, graphic design and other creative topics.",[],"nadya-kunze","blog\u002Fauthor\u002Fnadya-kunze",-220,[],"23176224-6356-4754-ae1e-283689e0acac","2025-10-14T15:37:44.998Z",[],{"id":7365,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":7366,"copyright":34,"fieldtype":36,"meta_data":7397,"is_external_url":16},{"size":7398},"3840x2160",[7400],{"_uid":7401,"content":7402,"component":1617},"combined-modes-blog-local-preview-richtext",{"type":52,"attrs":7403,"content":7404},{"backgroundColor":134},[7405,7436,7441,7446,7451,7485,7495,7500,7505,7510,7515,7524,7529,7534,7543,7548,7553,7590,7595,7600,7605,7614,7619,7624,7635,7640,7645,7650,7655,7660],{"type":55,"attrs":7406,"content":7407},{"textAlign":134},[7408,7420,7422,7434],{"text":7409,"type":59,"marks":7410},"AI image generation",[7411],{"type":131,"attrs":7412},{"href":7413,"uuid":7414,"anchor":134,"target":2132,"linktype":4808,"story":7415},"\u002Fblog\u002Fai-image-generation-and-editing","a50cdd44-800f-4661-8082-ae0633902180",{"name":7416,"id":7417,"uuid":7414,"slug":7418,"url":7419,"full_slug":7419,"_stopResolving":1094},"How to generate and edit images with AI in Linearity",210025393391092,"ai-image-generation-and-editing","blog\u002Fai-image-generation-and-editing",{"text":7421,"type":59}," creates pixel-based visuals suited to realism and texture, while ",{"text":7423,"type":59,"marks":7424},"AI vector generation",[7425],{"type":131,"attrs":7426},{"href":7427,"uuid":7428,"anchor":134,"target":2132,"linktype":4808,"story":7429},"\u002Fblog\u002Fai-vector-generation-and-editing","bcb4e3cb-2f14-4e01-94c8-ee3fd825baf1",{"name":7430,"id":7431,"uuid":7428,"slug":7432,"url":7433,"full_slug":7433,"_stopResolving":1094},"How AI vector generation creates editable artwork",210025394476533,"ai-vector-generation-and-editing","blog\u002Fai-vector-generation-and-editing",{"text":7435,"type":59}," creates shape-based artwork suited to precise editing, scaling, and reuse. Many production workflows benefit from using both.",{"type":55,"attrs":7437,"content":7438},{"textAlign":134},[7439],{"text":7440,"type":59},"Image and vector generation may begin with the same input: a written prompt. However, they produce fundamentally different kinds of visual data. Understanding that difference helps you choose the right mode, avoid unnecessary cleanup, and build assets that remain useful after the first export.",{"type":98,"attrs":7442,"content":7443},{"level":100,"textAlign":134},[7444],{"text":7445,"type":59},"Raster images and vectors solve different problems",{"type":55,"attrs":7447,"content":7448},{"textAlign":134},[7449],{"text":7450,"type":59},"An AI-generated image is a grid of pixels. It can represent light, texture, depth, and fine visual variation naturally. An AI-generated vector is a collection of paths and shapes. It prioritizes structure, clean edges, and object-level editing.",{"type":175,"content":7452},[7453,7466,7478],{"type":178,"content":7454},[7455],{"type":55,"attrs":7456,"content":7457},{"textAlign":134},[7458,7460,7464],{"text":7459,"type":59},"Use ",{"text":7461,"type":59,"marks":7462},"Image mode",[7463],{"type":68},{"text":7465,"type":59}," for photography, realistic scenes, materials, atmosphere, and complex texture.",{"type":178,"content":7467},[7468],{"type":55,"attrs":7469,"content":7470},{"textAlign":134},[7471,7472,7476],{"text":7459,"type":59},{"text":7473,"type":59,"marks":7474},"Assset Mode ",[7475],{"type":68},{"text":7477,"type":59},"for icons, logos, diagrams, flat illustration, graphic elements, and artwork that must scale cleanly.",{"type":178,"content":7479},[7480],{"type":55,"attrs":7481,"content":7482},{"textAlign":134},[7483],{"text":7484,"type":59},"Use both when a campaign combines a rich visual base with reusable branded components.",{"type":55,"attrs":7486,"content":7487},{"textAlign":134},[7488],{"type":7489,"attrs":7490},"image",{"id":7491,"alt":34,"src":7492,"title":34,"source":34,"copyright":34,"meta_data":7493},203309175646135,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F3840x1004\u002Fc2238cb27d\u002Fasset-vs-image.gif",{"size":7494},"3840x1004",{"type":98,"attrs":7496,"content":7497},{"level":100,"textAlign":134},[7498],{"text":7499,"type":59},"What changes technically after generation",{"type":98,"attrs":7501,"content":7502},{"level":168,"textAlign":134},[7503],{"text":7504,"type":59},"Editing pixels",{"type":55,"attrs":7506,"content":7507},{"textAlign":134},[7508],{"text":7509,"type":59},"Image editing changes the visual content represented by pixels. Prompt-based edits can replace objects, alter the background, extend a composition, or shift lighting and mood. These operations are powerful because they can reinterpret complex visual relationships in one step.",{"type":55,"attrs":7511,"content":7512},{"textAlign":134},[7513],{"text":7514,"type":59},"The tradeoff is structural access. Unless elements have been separated into layers or masks, the objects inside a flat image are not independent design components.",{"type":55,"attrs":7516,"content":7517},{"textAlign":134},[7518],{"type":7489,"attrs":7519},{"id":7520,"alt":34,"src":7521,"title":34,"source":34,"copyright":34,"meta_data":7522},210041378151062,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F2934x1834\u002F9d517845db\u002Fimage-blog-1.png",{"size":7523},"2934x1834",{"type":98,"attrs":7525,"content":7526},{"level":168,"textAlign":134},[7527],{"text":7528,"type":59},"Editing paths",{"type":55,"attrs":7530,"content":7531},{"textAlign":134},[7532],{"text":7533,"type":59},"Vector editing works at the object and geometry level. A designer can select a shape, move its anchor points, change its fill, adjust a stroke, or reuse it elsewhere. This produces exact control, but realistic texture and photographic nuance require more construction.",{"type":55,"attrs":7535,"content":7536},{"textAlign":134},[7537],{"type":7489,"attrs":7538},{"id":7539,"alt":34,"src":7540,"title":34,"source":34,"copyright":34,"meta_data":7541},210048797236396,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F2926x1818\u002F5fd581ffdf\u002Fbicycle-illus-v1-blog.png",{"size":7542},"2926x1818",{"type":98,"attrs":7544,"content":7545},{"level":100,"textAlign":134},[7546],{"text":7547,"type":59},"A practical decision framework",{"type":55,"attrs":7549,"content":7550},{"textAlign":134},[7551],{"text":7552,"type":59},"Choose the final use before choosing the generation mode. The most impressive output is not automatically the most efficient asset. The right choice is the format that survives the edits, channels and sizes required by the brief.",{"type":175,"content":7554},[7555,7562,7569,7576,7583],{"type":178,"content":7556},[7557],{"type":55,"attrs":7558,"content":7559},{"textAlign":134},[7560],{"text":7561,"type":59},"Does the asset need to look photographic? Start with Image Mode.",{"type":178,"content":7563},[7564],{"type":55,"attrs":7565,"content":7566},{"textAlign":134},[7567],{"text":7568,"type":59},"Will individual objects need precise changes? Start with Asset Mode.",{"type":178,"content":7570},[7571],{"type":55,"attrs":7572,"content":7573},{"textAlign":134},[7574],{"text":7575,"type":59},"Must it scale from a small icon to a large print graphic? Prefer vector.",{"type":178,"content":7577},[7578],{"type":55,"attrs":7579,"content":7580},{"textAlign":134},[7581],{"text":7582,"type":59},"Does the concept depend on natural light, skin, fabric, or texture? Prefer image.",{"type":178,"content":7584},[7585],{"type":55,"attrs":7586,"content":7587},{"textAlign":134},[7588],{"text":7589,"type":59},"Will the same visual system be recolored and rearranged repeatedly? Prefer vector components.",{"type":98,"attrs":7591,"content":7592},{"level":100,"textAlign":134},[7593],{"text":7594,"type":59},"Workflow 1: Image first, vector on top",{"type":55,"attrs":7596,"content":7597},{"textAlign":134},[7598],{"text":7599,"type":59},"Start in Image Mode when the campaign needs a photographic or atmospheric foundation. Generate the scene with intentional negative space and the correct aspect ratio. Refine the subject, background, and lighting before moving into layout.",{"type":55,"attrs":7601,"content":7602},{"textAlign":134},[7603],{"text":7604,"type":59},"Then add vector elements such as logos, icons, frames, arrows, badges, or custom illustrations. The image supplies richness. The vectors supply precision, hierarchy, and repeatable brand language.",{"type":55,"attrs":7606,"content":7607},{"textAlign":134},[7608],{"type":7489,"attrs":7609},{"id":7610,"alt":34,"src":7611,"title":34,"source":34,"copyright":34,"meta_data":7612},210046355651599,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F2940x1842\u002F5efe8ada0e\u002Fdesign-file-v1-blog.png",{"size":7613},"2940x1842",{"type":98,"attrs":7615,"content":7616},{"level":100,"textAlign":134},[7617],{"text":7618,"type":59},"Workflow 2: Vector first, image as texture",{"type":55,"attrs":7620,"content":7621},{"textAlign":134},[7622],{"text":7623,"type":59},"Start with Asset Mode when the concept depends on a clear graphic system. Generate an editable illustration or group of components, simplify the paths, and apply brand colors. Add image-based texture or background material only where it contributes depth.",{"type":55,"attrs":7625,"content":7626},{"textAlign":134},[7627,7633],{"type":7489,"attrs":7628},{"id":7629,"alt":34,"src":7630,"title":34,"source":34,"copyright":34,"meta_data":7631},203671910797212,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F2934x1836\u002F2ff18223ab\u002Ftexture.png",{"size":7632},"2934x1836",{"text":7634,"type":59},"This approach keeps the core visual system reusable while allowing selected areas to feel more tactile or expressive.",{"type":98,"attrs":7636,"content":7637},{"level":100,"textAlign":134},[7638],{"text":7639,"type":59},"Workflow 3: Generate alternatives in parallel",{"type":55,"attrs":7641,"content":7642},{"textAlign":134},[7643],{"text":7644,"type":59},"For early exploration, use both modes against the same brief. A vector direction may reveal a clearer campaign symbol, while an image direction may reveal a stronger mood or composition. Comparing both makes the choice visible before the team invests in production.",{"type":98,"attrs":7646,"content":7647},{"level":100,"textAlign":134},[7648],{"text":7649,"type":59},"Keep the workflow editable",{"type":55,"attrs":7651,"content":7652},{"textAlign":134},[7653],{"text":7654,"type":59},"Generation is most useful when it shortens exploration without locking the team into the first result. Preserve editable text, layouts, vectors, and reusable components around generated imagery. Work from a system instead of flattening every decision into one file.",{"type":55,"attrs":7656,"content":7657},{"textAlign":134},[7658],{"text":7659,"type":59},"That is the deeper connection between Image Mode and Vector Mode. They are not competing effects. They are different ways to create the raw material of a design, chosen according to what the asset needs to become next.",{"type":55,"attrs":7661,"content":7662},{"textAlign":134},[7663,7665,7671,7672,7678],{"text":7664,"type":59},"Go deeper with the focused guides to ",{"text":7666,"type":59,"marks":7667},"AI image generation and editing",[7668],{"type":131,"attrs":7669},{"href":7670,"uuid":134,"anchor":134,"target":2132,"linktype":88},"\u002Fblog\u002Fai-image-generation-and-editing\u002F",{"text":1126,"type":59},{"text":7673,"type":59,"marks":7674},"AI vector generation and editing",[7675],{"type":131,"attrs":7676},{"href":7677,"uuid":134,"anchor":134,"target":2132,"linktype":88},"\u002Fblog\u002Fai-vector-generation-and-editing\u002F",{"text":243,"type":59},{"id":7365,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":7366,"copyright":34,"fieldtype":36,"meta_data":7680,"is_external_url":16},{"size":7398},{"id":7365,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":7366,"copyright":34,"fieldtype":36,"meta_data":7682,"is_external_url":16},{"size":7398},"AI Image vs. Vector Generation | Technical Workflow Guide","AI Image vs. Vector Generation: A Technical Workflow Guide","Understand how pixel-based and path-based generation differ, when to use each mode, and how to combine both in one editable workflow.","2026-08-17 09:00","Compare AI image and vector generation, understand raster and path-based editing, and learn how to combine both in a practical creative workflow.","image-and-vector-generation-workflows","blog\u002Fimage-and-vector-generation-workflows",-5810,[],"caab600f-0188-4736-a9c0-91cb421e89fb","2026-08-17T16:06:45.739Z",[],{"name":7430,"created_at":7696,"published_at":7697,"updated_at":7698,"id":7431,"uuid":7428,"content":7699,"slug":7432,"full_slug":7433,"sort_by_date":134,"position":8377,"tag_list":8378,"is_startpage":16,"parent_id":1633,"meta_data":134,"group_id":8379,"first_published_at":8380,"release_id":134,"lang":1636,"path":134,"alternates":8381,"default_full_slug":134,"translated_slugs":134},"2026-08-17T11:15:31.064Z","2026-09-05T00:18:49.796Z","2026-09-05T00:18:49.812Z",{"tag":7700,"_uid":7940,"image":7941,"title":7430,"author":7948,"widget":7959,"bgColor":47,"content":7961,"noIndex":16,"noFollow":16,"component":1618,"thumbnail":8368,"meta_image":8370,"meta_title":8372,"page_title":8373,"description":8374,"publishedDate":8375,"hideFromSitemap":16,"meta_description":8376},[7701,7934],{"name":5093,"created_at":7003,"published_at":7004,"updated_at":7005,"id":5094,"uuid":5090,"content":7702,"slug":5095,"full_slug":5091,"sort_by_date":134,"position":7339,"tag_list":7932,"is_startpage":16,"parent_id":1645,"meta_data":134,"group_id":7341,"first_published_at":1647,"release_id":134,"lang":1636,"path":134,"alternates":7933,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},{"_uid":7007,"title":5093,"noIndex":16,"noFollow":16,"component":17,"reference":7703,"meta_image":7930,"meta_title":34,"page_title":34,"description":7328,"illustration":7338,"hideFromSitemap":16,"meta_description":34},{"name":7009,"created_at":7010,"published_at":7011,"updated_at":7012,"id":7013,"uuid":7014,"content":7704,"slug":7329,"full_slug":7330,"sort_by_date":134,"position":7331,"tag_list":7928,"is_startpage":16,"parent_id":1633,"meta_data":134,"group_id":7333,"first_published_at":7334,"release_id":134,"lang":1636,"path":134,"alternates":7929,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},{"tag":7705,"_uid":7017,"image":7706,"title":7009,"author":7710,"widget":7711,"bgColor":47,"content":7713,"noIndex":16,"noFollow":16,"wistiaId":34,"component":1618,"thumbnail":7925,"meta_image":7927,"meta_title":7009,"page_title":34,"description":34,"publishedDate":7327,"hideFromSitemap":16,"meta_description":7328},[5090],[7707],{"_uid":7020,"image":7708,"imageAlt":38,"component":39},{"id":7022,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":7023,"copyright":34,"fieldtype":36,"meta_data":7709,"is_external_url":16},{},[1718],{"id":7027,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":7028,"copyright":34,"fieldtype":36,"meta_data":7712,"is_external_url":16},{},[7714],{"_uid":7032,"content":7715,"component":1617},{"type":52,"content":7716},[7717,7726,7733,7736,7742,7748,7751,7780,7805,7811,7817,7823,7826,7837,7843,7850,7856,7863,7869,7875,7882,7888,7895,7901,7908,7916],{"type":55,"content":7718},[7719,7720,7725],{"text":7038,"type":59},{"text":1128,"type":59,"marks":7721},[7722,7724],{"type":131,"attrs":7723},{"href":1132,"uuid":134,"anchor":134,"target":135,"linktype":88},{"type":68},{"text":7045,"type":59},{"type":55,"content":7727},[7728,7729,7732],{"text":7049,"type":59},{"text":7051,"type":59,"marks":7730},[7731],{"type":68},{"text":7055,"type":59},{"type":55,"content":7734},[7735],{"text":7059,"type":59},{"type":76,"attrs":7737},{"id":7062,"body":7738},[7739],{"_uid":7065,"asset":7740,"component":7070},{"id":7067,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":7068,"copyright":34,"fieldtype":36,"meta_data":7741,"is_external_url":16},{},{"type":98,"attrs":7743,"content":7744},{"level":100},[7745],{"text":7075,"type":59,"marks":7746},[7747],{"type":68},{"type":55,"content":7749},[7750],{"text":7081,"type":59},{"type":405,"attrs":7752,"content":7753},{"order":407},[7754,7763,7771],{"type":178,"content":7755},[7756],{"type":55,"content":7757},[7758,7759,7762],{"text":7090,"type":59},{"text":7092,"type":59,"marks":7760},[7761],{"type":68},{"text":7096,"type":59},{"type":178,"content":7764},[7765],{"type":55,"content":7766},[7767,7770],{"text":7102,"type":59,"marks":7768},[7769],{"type":68},{"text":7106,"type":59},{"type":178,"content":7772},[7773],{"type":55,"content":7774},[7775,7776,7779],{"text":7112,"type":59},{"text":7114,"type":59,"marks":7777},[7778],{"type":68},{"text":7118,"type":59},{"type":55,"content":7781},[7782,7783,7786,7787,7790,7791,7796,7797,7800,7801,7804],{"text":7122,"type":59},{"text":7124,"type":59,"marks":7784},[7785],{"type":68},{"text":7128,"type":59},{"text":7130,"type":59,"marks":7788},[7789],{"type":68},{"text":7134,"type":59},{"text":7136,"type":59,"marks":7792},[7793,7795],{"type":131,"attrs":7794},{"href":7140,"uuid":134,"anchor":134,"target":135,"linktype":88},{"type":68},{"text":7143,"type":59},{"text":7145,"type":59,"marks":7798},[7799],{"type":68},{"text":7149,"type":59},{"text":7151,"type":59,"marks":7802},[7803],{"type":68},{"text":7155,"type":59},{"type":76,"attrs":7806},{"id":7062,"body":7807},[7808],{"_uid":7160,"asset":7809,"component":7070},{"id":7162,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":7163,"copyright":34,"fieldtype":36,"meta_data":7810,"is_external_url":16},{},{"type":98,"attrs":7812,"content":7813},{"level":100},[7814],{"text":7169,"type":59,"marks":7815},[7816],{"type":68},{"type":98,"attrs":7818,"content":7819},{"level":168},[7820],{"text":7176,"type":59,"marks":7821},[7822],{"type":68},{"type":55,"content":7824},[7825],{"text":7182,"type":59},{"type":55,"content":7827},[7828,7829,7832,7833,7836],{"text":7186,"type":59},{"text":7188,"type":59,"marks":7830},[7831],{"type":68},{"text":7192,"type":59},{"text":7194,"type":59,"marks":7834},[7835],{"type":68},{"text":243,"type":59},{"type":98,"attrs":7838,"content":7839},{"level":168},[7840],{"text":7202,"type":59,"marks":7841},[7842],{"type":68},{"type":55,"content":7844},[7845,7846,7849],{"text":7208,"type":59},{"text":7210,"type":59,"marks":7847},[7848],{"type":68},{"text":7214,"type":59},{"type":98,"attrs":7851,"content":7852},{"level":168},[7853],{"text":7219,"type":59,"marks":7854},[7855],{"type":68},{"type":55,"content":7857},[7858,7859,7862],{"text":7225,"type":59},{"text":7227,"type":59,"marks":7860},[7861],{"type":68},{"text":7231,"type":59},{"type":76,"attrs":7864},{"id":7062,"body":7865},[7866],{"_uid":7236,"asset":7867,"component":7070},{"id":7238,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":7239,"copyright":34,"fieldtype":36,"meta_data":7868,"is_external_url":16},{},{"type":98,"attrs":7870,"content":7871},{"level":168},[7872],{"text":7245,"type":59,"marks":7873},[7874],{"type":68},{"type":55,"content":7876},[7877,7878,7881],{"text":7251,"type":59},{"text":7253,"type":59,"marks":7879},[7880],{"type":68},{"text":7257,"type":59},{"type":98,"attrs":7883,"content":7884},{"level":168},[7885],{"text":7262,"type":59,"marks":7886},[7887],{"type":68},{"type":55,"content":7889},[7890,7891,7894],{"text":7268,"type":59},{"text":7270,"type":59,"marks":7892},[7893],{"type":68},{"text":7274,"type":59},{"type":98,"attrs":7896,"content":7897},{"level":168},[7898],{"text":7279,"type":59,"marks":7899},[7900],{"type":68},{"type":55,"content":7902},[7903,7904,7907],{"text":7285,"type":59},{"text":7287,"type":59,"marks":7905},[7906],{"type":68},{"text":243,"type":59},{"type":55,"content":7909},[7910,7915],{"text":7294,"type":59,"marks":7911},[7912,7914],{"type":131,"attrs":7913},{"href":7298,"uuid":134,"anchor":134,"target":135,"linktype":88},{"type":68},{"text":7301,"type":59},{"type":76,"attrs":7917},{"id":7062,"body":7918},[7919],{"_uid":7306,"image":7920,"title":7311,"button":7922,"component":7319},{"id":7308,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":7309,"copyright":34,"fieldtype":36,"meta_data":7921,"is_external_url":16},{},[7923],{"_uid":7314,"icon":34,"link":7924,"size":90,"text":7318,"type":92,"component":93},{"id":7316,"url":34,"linktype":4808,"fieldtype":89,"cached_url":7317},{"id":7321,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":7322,"copyright":34,"fieldtype":36,"meta_data":7926,"is_external_url":16},{},{"id":7325,"filename":7326,"fieldtype":36,"is_external_url":16},[],[],{"id":134,"alt":134,"name":34,"focus":134,"title":134,"filename":134,"copyright":134,"fieldtype":36,"meta_data":7931,"is_external_url":16},{},[],[],{"name":7344,"created_at":7345,"published_at":7346,"updated_at":7347,"id":7348,"uuid":7349,"content":7935,"slug":7354,"full_slug":7355,"sort_by_date":134,"position":7356,"tag_list":7938,"is_startpage":16,"parent_id":1645,"meta_data":134,"group_id":7358,"first_published_at":1647,"release_id":134,"lang":1636,"path":134,"alternates":7939,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},{"_uid":7351,"title":7344,"noIndex":16,"noFollow":16,"component":17,"reference":34,"meta_image":7936,"meta_title":34,"page_title":34,"description":34,"illustration":1640,"hideFromSitemap":16,"meta_description":34},{"id":134,"alt":134,"name":34,"focus":134,"title":134,"source":134,"filename":34,"copyright":134,"fieldtype":36,"meta_data":7937},{},[],[],"vector-mode-blog-local-preview",[7942],{"_uid":7363,"image":7943,"imageAlt":7947,"component":39},{"id":7944,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":7945,"copyright":34,"fieldtype":36,"meta_data":7946,"is_external_url":16},210088992614131,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F3840x2160\u002F36b82e8ff5\u002Fblog-cover-asset-mode.png",{"size":7398},"Editable AI-generated vector artwork with paths and nodes in Linearity",[7949],{"name":7371,"created_at":7372,"published_at":7373,"updated_at":7374,"id":7375,"uuid":7376,"content":7950,"slug":7389,"full_slug":7390,"sort_by_date":134,"position":7391,"tag_list":7957,"is_startpage":16,"parent_id":1708,"meta_data":134,"group_id":7393,"first_published_at":7394,"release_id":134,"lang":1636,"path":134,"alternates":7958,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},{"_uid":7378,"name":7371,"image":7951,"noIndex":16,"socials":7953,"noFollow":16,"position":7384,"component":1682,"meta_image":7954,"meta_title":34,"page_title":34,"description":7387,"otherAuthors":7956,"hideFromSitemap":16,"meta_description":34},{"id":7380,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":7381,"copyright":34,"fieldtype":36,"meta_data":7952,"is_external_url":16},{},[],{"id":134,"alt":134,"name":34,"focus":134,"title":134,"source":134,"filename":34,"copyright":134,"fieldtype":36,"meta_data":7955},{},[],[],[],{"id":7944,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":7945,"copyright":34,"fieldtype":36,"meta_data":7960,"is_external_url":16},{"size":7398},[7962],{"_uid":7963,"content":7964,"component":1617},"vector-mode-blog-local-preview-richtext",{"type":52,"attrs":7965,"content":7966},{"backgroundColor":134},[7967,7978,7983,7988,7993,7998,8011,8016,8021,8104,8109,8114,8123,8137,8142,8147,8152,8157,8162,8176,8183,8196,8201,8208,8213,8220,8225,8230,8243,8308,8313,8321,8334,8339,8344,8349],{"type":55,"attrs":7968,"content":7969},{"textAlign":134},[7970,7972,7976],{"text":7971,"type":59},"Linearity AI ",{"text":7973,"type":59,"marks":7974},"Asset Mode ",[7975],{"type":68},{"text":7977,"type":59},"turns a text prompt into editable vector artwork whose paths, shapes, colors, and composition can be refined after generation.",{"type":55,"attrs":7979,"content":7980},{"textAlign":134},[7981],{"text":7982,"type":59},"Most generative tools return a finished-looking image. That can be useful for exploration, but it becomes restrictive when a logo shape needs correcting, a brand color changes, or an illustration must work at ten different sizes. Vector generation addresses a different problem: creating a structured starting point that remains practical to edit.",{"type":98,"attrs":7984,"content":7985},{"level":100,"textAlign":134},[7986],{"text":7987,"type":59},"What is AI vector generation?",{"type":55,"attrs":7989,"content":7990},{"textAlign":134},[7991],{"text":7992,"type":59},"AI vector generation creates artwork from mathematically defined paths rather than a fixed grid of pixels. The result can be scaled without losing sharpness and, more importantly, its individual elements can remain available for hands-on design work.",{"type":55,"attrs":7994,"content":7995},{"textAlign":134},[7996],{"text":7997,"type":59},"In Linearity, the goal is not to remove the designer from the process. The model gives you a faster first draft. You decide which shapes to keep, where nodes should move, how colors should behave, and whether the composition actually solves the brief.",{"type":76,"attrs":7999},{"id":8000,"body":8001},"0e0a1e4b-3f98-403f-86b3-a63c308e4682",[8002],{"_uid":8003,"component":6031,"bunnyVideo":8004,"disableLazyload":16},"i-ab5258a4-da35-4166-b250-c29979ec36f0",{"id":8005,"title":8006,"width":8007,"height":8008,"length":8009,"thumbnail":8010,"videoLibraryId":6565},"6eea29ac-0069-48cd-8780-04ce0a0fdffd","yes its vector quiver",1584,1080,28,"https:\u002F\u002Fvz-70a2c6eb-cd5.b-cdn.net\u002F6eea29ac-0069-48cd-8780-04ce0a0fdffd\u002Fthumbnail.jpg",{"type":98,"attrs":8012,"content":8013},{"level":100,"textAlign":134},[8014],{"text":8015,"type":59},"How a generated vector is structured",{"type":55,"attrs":8017,"content":8018},{"textAlign":134},[8019],{"text":8020,"type":59},"A vector illustration is assembled from paths, anchor points, fills, strokes, and layers. That structure is what makes the output adaptable. You can select one object without repainting the whole visual, adjust a curve without regenerating the scene, or replace a color throughout a group of shapes.",{"type":175,"content":8022},[8023,8042,8060,8078,8097],{"type":178,"content":8024},[8025],{"type":55,"attrs":8026,"content":8027},{"textAlign":134},[8028,8040],{"text":8029,"type":59,"marks":8030},"Paths",[8031],{"type":131,"attrs":8032},{"href":8033,"uuid":8034,"anchor":134,"target":2132,"linktype":4808,"story":8035},"\u002Ffaq\u002Ffeatures-pages-faqs\u002Fwhat-is-a-path","22dfdb49-712b-4f4d-8ecd-408f3f030fa0",{"name":8036,"id":8037,"uuid":8034,"slug":8038,"url":8039,"full_slug":8039,"_stopResolving":1094},"What is a path?",306845043,"what-is-a-path","faq\u002Ffeatures-pages-faqs\u002Fwhat-is-a-path",{"text":8041,"type":59}," define the outlines and geometry of the artwork.",{"type":178,"content":8043},[8044],{"type":55,"attrs":8045,"content":8046},{"textAlign":134},[8047,8058],{"text":8048,"type":59,"marks":8049},"Nodes",[8050],{"type":131,"attrs":8051},{"href":8052,"uuid":8053,"anchor":134,"target":2132,"linktype":4808,"story":8054},"blog\u002Fnodes-redesigned","fed92539-3c3e-477d-b418-cb3482e52c41",{"name":8055,"id":8056,"uuid":8053,"slug":8057,"url":8052,"full_slug":8052,"_stopResolving":1094},"Nodes: redesigned",556799000,"nodes-redesigned",{"text":8059,"type":59}," and handles control corners, curves, and transitions.",{"type":178,"content":8061},[8062],{"type":55,"attrs":8063,"content":8064},{"textAlign":134},[8065,8076],{"text":8066,"type":59,"marks":8067},"Fills",[8068],{"type":131,"attrs":8069},{"href":8070,"uuid":8071,"anchor":134,"target":2132,"linktype":4808,"story":8072},"\u002Facademy\u002Fcurve\u002Fipad\u002Fuser-guide\u002Fcolors\u002Ffills","2dd38981-191d-4f2f-91b0-c82b8b094aa1",{"name":8066,"id":8073,"uuid":8071,"slug":8074,"url":8075,"full_slug":8075,"_stopResolving":1094},339489363,"fills","academy\u002Fcurve\u002Fipad\u002Fuser-guide\u002Fcolors\u002Ffills",{"text":8077,"type":59}," and strokes control color, outlines, and visual weight.",{"type":178,"content":8079},[8080],{"type":55,"attrs":8081,"content":8082},{"textAlign":134},[8083,8095],{"text":8084,"type":59,"marks":8085},"Layers",[8086],{"type":131,"attrs":8087},{"href":8088,"uuid":8089,"anchor":134,"target":2132,"linktype":4808,"story":8090},"\u002Facademy\u002Fcurve\u002Fmac\u002Fuser-guide\u002Fworkspace\u002Forganize-layers","7b6f6590-faa1-427a-a4c9-3574793c74a9",{"name":8091,"id":8092,"uuid":8089,"slug":8093,"url":8094,"full_slug":8094,"_stopResolving":1094},"Organize layers",321795509,"organize-layers","academy\u002Fcurve\u002Fmac\u002Fuser-guide\u002Fworkspace\u002Forganize-layers",{"text":8096,"type":59}," and groups make complex illustrations easier to navigate.",{"type":178,"content":8098},[8099],{"type":55,"attrs":8100,"content":8101},{"textAlign":134},[8102],{"text":8103,"type":59},"Independent objects can be rearranged, removed, or reused.",{"type":98,"attrs":8105,"content":8106},{"level":100,"textAlign":134},[8107],{"text":8108,"type":59},"How to prompt for useful vector output",{"type":55,"attrs":8110,"content":8111},{"textAlign":134},[8112],{"text":8113,"type":59},"Vector prompts work best when they describe design characteristics rather than photographic details. Focus on the subject, level of complexity, shape language, palette, perspective, and intended application.",{"type":55,"attrs":8115,"content":8116},{"textAlign":134},[8117,8121],{"text":8118,"type":59,"marks":8119},"For example: ",[8120],{"type":68},{"text":8122,"type":59},"A minimal vector illustration of a delivery bicycle, geometric shapes, rounded corners, three-color palette, side view, clean negative space, suitable for an onboarding screen.",{"type":76,"attrs":8124},{"id":8000,"body":8125},[8126],{"_uid":8127,"asset":8128,"component":1884,"description":34},"i-65b621d1-70d1-4c3f-a781-1074abf1436f",[8129],{"_uid":8130,"asset":8131,"device":1882,"component":1883},"872713ba-f76d-4dc9-b293-d65b333d78c1",[8132],{"_uid":8133,"image":8134,"imageAlt":8136,"component":39},"65011b18-42cb-4f30-8b7d-641745c0bc1e",{"id":7539,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":7540,"copyright":34,"fieldtype":36,"meta_data":8135,"is_external_url":16},{},"bicycle vector design",{"type":55,"attrs":8138,"content":8139},{"textAlign":134},[8140],{"text":8141,"type":59},"This prompt defines what the artwork shows and how it should be constructed visually. It also names the context in which the result will be used.",{"type":98,"attrs":8143,"content":8144},{"level":168,"textAlign":134},[8145],{"text":8146,"type":59},"Control complexity",{"type":55,"attrs":8148,"content":8149},{"textAlign":134},[8150],{"text":8151,"type":59},"Ask for simple, minimal, flat, geometric, detailed, or layered output depending on the job. Fewer shapes are often easier to edit and work better for icons, diagrams, or small interface illustrations. More detail may suit posters and editorial artwork.",{"type":98,"attrs":8153,"content":8154},{"level":168,"textAlign":134},[8155],{"text":8156,"type":59},"Define a palette",{"type":55,"attrs":8158,"content":8159},{"textAlign":134},[8160],{"text":8161,"type":59},"A limited palette creates a cleaner starting point and makes later brand adaptation easier. Describe the mood, provide key colors or ask for a restrained number of tones. You can then replace exact values during editing.",{"type":76,"attrs":8163},{"id":8000,"body":8164},[8165],{"_uid":8166,"asset":8167,"component":1884,"description":34},"vector-mode-placeholder-2",[8168],{"_uid":8169,"image":8170,"imageAlt":8175,"component":39},"vector-mode-placeholder-2-image",{"id":8171,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":8172,"copyright":34,"fieldtype":36,"meta_data":8173,"is_external_url":16},205788698236763,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F2938x1826\u002F9188d893e4\u002Fbaloon-arrow-1-1.png",{"size":8174},"2938x1826","AI image generation and editing workflow",{"type":98,"attrs":8177,"content":8178},{"level":168,"textAlign":134},[8179],{"text":8180,"type":59,"marks":8181},"Choose your model",[8182],{"type":68},{"type":55,"attrs":8184,"content":8185},{"textAlign":134},[8186,8188,8194],{"text":8187,"type":59},"Arrow 1.1 by ",{"text":8189,"type":59,"marks":8190},"QuiverAI",[8191],{"type":131,"attrs":8192},{"href":8193,"uuid":134,"anchor":134,"target":2132,"linktype":88},"https:\u002F\u002Fquiver.ai\u002F",{"text":8195,"type":59}," is the featured model — design-native, built for vector generation, produces clean results that are ready to work with immediately.",{"type":55,"attrs":8197,"content":8198},{"textAlign":134},[8199],{"text":8200,"type":59},"Linearity AI is also available and brings a different visual style. Worth trying both to find what works for your project.",{"type":98,"attrs":8202,"content":8203},{"level":168,"textAlign":134},[8204],{"text":8205,"type":59,"marks":8206},"Choose your aspect ratio",[8207],{"type":68},{"type":55,"attrs":8209,"content":8210},{"textAlign":134},[8211],{"text":8212,"type":59},"1:1, 4:3, or 16:9. The output lands on your canvas at the right proportions, ready to work with.",{"type":98,"attrs":8214,"content":8215},{"level":168,"textAlign":134},[8216],{"text":8217,"type":59,"marks":8218},"Generation queue",[8219],{"type":68},{"type":55,"attrs":8221,"content":8222},{"textAlign":134},[8223],{"text":8224,"type":59},"Queue multiple generations at once and keep designing while they run in the background. Each result lands when it's ready. Pick it up, keep going.",{"type":98,"attrs":8226,"content":8227},{"level":100,"textAlign":134},[8228],{"text":8229,"type":59},"How to edit an AI-generated vector",{"type":55,"attrs":8231,"content":8232},{"textAlign":134},[8233,8235,8241],{"text":8234,"type":59},"Start with the largest decisions. Check the silhouette, proportions, ",{"text":8236,"type":59,"marks":8237},"visual hierarchy",[8238],{"type":131,"attrs":8239},{"href":8240,"uuid":134,"anchor":134,"target":2132,"linktype":88},"\u002Fguide\u002Fdesign-principles\u002F",{"text":8242,"type":59},", and number of objects before polishing individual nodes. Structural corrections have more impact than tiny curve adjustments.",{"type":175,"content":8244},[8245,8252,8267,8280,8294,8301],{"type":178,"content":8246},[8247],{"type":55,"attrs":8248,"content":8249},{"textAlign":134},[8250],{"text":8251,"type":59},"Delete shapes that add noise without improving the idea.",{"type":178,"content":8253},[8254],{"type":55,"attrs":8255,"content":8256},{"textAlign":134},[8257,8259,8265],{"text":8258,"type":59},"Use the ",{"text":8260,"type":59,"marks":8261},"Node Tool to move anchor points",[8262],{"type":131,"attrs":8263},{"href":8264,"uuid":134,"anchor":134,"target":2132,"linktype":88},"\u002Facademy\u002Fcurve\u002Fipad\u002Fuser-guide\u002Fvector-editing\u002Fediting-tools\u002F",{"text":8266,"type":59}," and correct silhouettes and proportions.",{"type":178,"content":8268},[8269],{"type":55,"attrs":8270,"content":8271},{"textAlign":134},[8272,8278],{"text":8273,"type":59,"marks":8274},"Simplify paths",[8275],{"type":131,"attrs":8276},{"href":8277,"uuid":134,"anchor":134,"target":2132,"linktype":88},"\u002Fblog\u002Fhow-to-vectorize-image\u002F#manual-adjustments-for-precision",{"text":8279,"type":59}," when too many nodes make curves uneven.",{"type":178,"content":8281},[8282],{"type":55,"attrs":8283,"content":8284},{"textAlign":134},[8285,8287,8293],{"text":8286,"type":59},"Replace generated colors with exact values from your ",{"text":8288,"type":59,"marks":8289},"brand color palette",[8290],{"type":131,"attrs":8291},{"href":8292,"uuid":134,"anchor":134,"target":2132,"linktype":88},"\u002Fblog\u002Fhow-to-design-brand-assets-in-vector\u002F",{"text":243,"type":59},{"type":178,"content":8295},[8296],{"type":55,"attrs":8297,"content":8298},{"textAlign":134},[8299],{"text":8300,"type":59},"Group related objects before resizing or rearranging them.",{"type":178,"content":8302},[8303],{"type":55,"attrs":8304,"content":8305},{"textAlign":134},[8306],{"text":8307,"type":59},"Test the artwork at its smallest and largest intended sizes so the vector remains clear and scalable.",{"type":98,"attrs":8309,"content":8310},{"level":100,"textAlign":134},[8311],{"text":8312,"type":59},"Where vector generation works best",{"type":55,"attrs":8314,"content":8315},{"textAlign":134},[8316,8319],{"text":7973,"type":59,"marks":8317},[8318],{"type":68},{"text":8320,"type":59},"is especially useful when the output must remain sharp, reusable, and easy to adapt. Common applications include icons, logos and logo exploration, spot illustrations, diagrams, stickers, badges, editorial graphics, and campaign elements that need multiple sizes.",{"type":55,"attrs":8322,"content":8323},{"textAlign":134},[8324,8326,8332],{"text":8325,"type":59},"It is less suited to highly realistic scenes, natural textures, or photography. Those are usually better starting points for ",{"text":8327,"type":59,"marks":8328},"Image Mode",[8329],{"type":131,"attrs":8330},{"href":7413,"uuid":7414,"anchor":134,"target":2132,"linktype":4808,"story":8331},{"name":7416,"id":7417,"uuid":7414,"slug":7418,"url":7419,"full_slug":7419,"_stopResolving":1094},{"text":8333,"type":59},". Choosing the right representation early prevents unnecessary conversion and cleanup later.",{"type":98,"attrs":8335,"content":8336},{"level":100,"textAlign":134},[8337],{"text":8338,"type":59},"From generated vector to campaign system",{"type":55,"attrs":8340,"content":8341},{"textAlign":134},[8342],{"text":8343,"type":59},"The strongest use of vector generation is not producing one isolated graphic. It is creating components that can keep working: a character reused across a series, an icon family adapted for different features, or an illustration system recolored for regional campaigns.",{"type":55,"attrs":8345,"content":8346},{"textAlign":134},[8347],{"text":8348,"type":59},"AI starts the asset. Editable vector structure lets the team extend it, standardize it, and keep it aligned with the rest of the brand.",{"type":55,"attrs":8350,"content":8351},{"textAlign":134},[8352,8354,8359,8361,8367],{"text":8353,"type":59},"For photorealistic and texture-rich work, read ",{"text":8355,"type":59,"marks":8356},"the guide to AI image generation and editing",[8357],{"type":131,"attrs":8358},{"href":7670,"uuid":134,"anchor":134,"target":2132,"linktype":88},{"text":8360,"type":59},". To decide which mode belongs at each stage, see ",{"text":8362,"type":59,"marks":8363},"how image and vector generation work together",[8364],{"type":131,"attrs":8365},{"href":8366,"uuid":134,"anchor":134,"target":2132,"linktype":88},"\u002Fblog\u002Fimage-and-vector-generation-workflows\u002F",{"text":243,"type":59},{"id":7944,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":7945,"copyright":34,"fieldtype":36,"meta_data":8369,"is_external_url":16},{"size":7398},{"id":7944,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":7945,"copyright":34,"fieldtype":36,"meta_data":8371,"is_external_url":16},{"size":7398},"AI Vector Generation and Editing Guide | Linearity Vector Mode","How AI Vector Generation Creates Editable Artwork","Explore how prompts become editable paths, shapes, and colors—and how to refine generated vectors for real design work.","2026-08-14 09:00","Learn how AI vector generation works, how to prompt for useful vector artwork, and how to edit paths, nodes, colors, and shapes in Linearity.",-5830,[],"0a4b9cda-82bf-4a63-a80b-4710798a391a","2026-08-17T16:06:55.154Z",[],{"name":7416,"created_at":8383,"published_at":8384,"updated_at":8385,"id":7417,"uuid":7414,"content":8386,"slug":7418,"full_slug":7419,"sort_by_date":134,"position":9016,"tag_list":9017,"is_startpage":16,"parent_id":1633,"meta_data":134,"group_id":9018,"first_published_at":9019,"release_id":134,"lang":1636,"path":134,"alternates":9020,"default_full_slug":134,"translated_slugs":134},"2026-08-17T11:15:30.797Z","2026-09-05T00:18:50.372Z","2026-09-05T00:18:50.387Z",{"tag":8387,"_uid":8627,"image":8628,"title":7416,"author":8635,"widget":8646,"bgColor":47,"content":8650,"noIndex":16,"noFollow":16,"component":1618,"thumbnail":9007,"meta_image":9009,"meta_title":9011,"page_title":9012,"description":9013,"publishedDate":9014,"hideFromSitemap":16,"meta_description":9015},[8388,8621],{"name":5093,"created_at":7003,"published_at":7004,"updated_at":7005,"id":5094,"uuid":5090,"content":8389,"slug":5095,"full_slug":5091,"sort_by_date":134,"position":7339,"tag_list":8619,"is_startpage":16,"parent_id":1645,"meta_data":134,"group_id":7341,"first_published_at":1647,"release_id":134,"lang":1636,"path":134,"alternates":8620,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},{"_uid":7007,"title":5093,"noIndex":16,"noFollow":16,"component":17,"reference":8390,"meta_image":8617,"meta_title":34,"page_title":34,"description":7328,"illustration":7338,"hideFromSitemap":16,"meta_description":34},{"name":7009,"created_at":7010,"published_at":7011,"updated_at":7012,"id":7013,"uuid":7014,"content":8391,"slug":7329,"full_slug":7330,"sort_by_date":134,"position":7331,"tag_list":8615,"is_startpage":16,"parent_id":1633,"meta_data":134,"group_id":7333,"first_published_at":7334,"release_id":134,"lang":1636,"path":134,"alternates":8616,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},{"tag":8392,"_uid":7017,"image":8393,"title":7009,"author":8397,"widget":8398,"bgColor":47,"content":8400,"noIndex":16,"noFollow":16,"wistiaId":34,"component":1618,"thumbnail":8612,"meta_image":8614,"meta_title":7009,"page_title":34,"description":34,"publishedDate":7327,"hideFromSitemap":16,"meta_description":7328},[5090],[8394],{"_uid":7020,"image":8395,"imageAlt":38,"component":39},{"id":7022,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":7023,"copyright":34,"fieldtype":36,"meta_data":8396,"is_external_url":16},{},[1718],{"id":7027,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":7028,"copyright":34,"fieldtype":36,"meta_data":8399,"is_external_url":16},{},[8401],{"_uid":7032,"content":8402,"component":1617},{"type":52,"content":8403},[8404,8413,8420,8423,8429,8435,8438,8467,8492,8498,8504,8510,8513,8524,8530,8537,8543,8550,8556,8562,8569,8575,8582,8588,8595,8603],{"type":55,"content":8405},[8406,8407,8412],{"text":7038,"type":59},{"text":1128,"type":59,"marks":8408},[8409,8411],{"type":131,"attrs":8410},{"href":1132,"uuid":134,"anchor":134,"target":135,"linktype":88},{"type":68},{"text":7045,"type":59},{"type":55,"content":8414},[8415,8416,8419],{"text":7049,"type":59},{"text":7051,"type":59,"marks":8417},[8418],{"type":68},{"text":7055,"type":59},{"type":55,"content":8421},[8422],{"text":7059,"type":59},{"type":76,"attrs":8424},{"id":7062,"body":8425},[8426],{"_uid":7065,"asset":8427,"component":7070},{"id":7067,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":7068,"copyright":34,"fieldtype":36,"meta_data":8428,"is_external_url":16},{},{"type":98,"attrs":8430,"content":8431},{"level":100},[8432],{"text":7075,"type":59,"marks":8433},[8434],{"type":68},{"type":55,"content":8436},[8437],{"text":7081,"type":59},{"type":405,"attrs":8439,"content":8440},{"order":407},[8441,8450,8458],{"type":178,"content":8442},[8443],{"type":55,"content":8444},[8445,8446,8449],{"text":7090,"type":59},{"text":7092,"type":59,"marks":8447},[8448],{"type":68},{"text":7096,"type":59},{"type":178,"content":8451},[8452],{"type":55,"content":8453},[8454,8457],{"text":7102,"type":59,"marks":8455},[8456],{"type":68},{"text":7106,"type":59},{"type":178,"content":8459},[8460],{"type":55,"content":8461},[8462,8463,8466],{"text":7112,"type":59},{"text":7114,"type":59,"marks":8464},[8465],{"type":68},{"text":7118,"type":59},{"type":55,"content":8468},[8469,8470,8473,8474,8477,8478,8483,8484,8487,8488,8491],{"text":7122,"type":59},{"text":7124,"type":59,"marks":8471},[8472],{"type":68},{"text":7128,"type":59},{"text":7130,"type":59,"marks":8475},[8476],{"type":68},{"text":7134,"type":59},{"text":7136,"type":59,"marks":8479},[8480,8482],{"type":131,"attrs":8481},{"href":7140,"uuid":134,"anchor":134,"target":135,"linktype":88},{"type":68},{"text":7143,"type":59},{"text":7145,"type":59,"marks":8485},[8486],{"type":68},{"text":7149,"type":59},{"text":7151,"type":59,"marks":8489},[8490],{"type":68},{"text":7155,"type":59},{"type":76,"attrs":8493},{"id":7062,"body":8494},[8495],{"_uid":7160,"asset":8496,"component":7070},{"id":7162,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":7163,"copyright":34,"fieldtype":36,"meta_data":8497,"is_external_url":16},{},{"type":98,"attrs":8499,"content":8500},{"level":100},[8501],{"text":7169,"type":59,"marks":8502},[8503],{"type":68},{"type":98,"attrs":8505,"content":8506},{"level":168},[8507],{"text":7176,"type":59,"marks":8508},[8509],{"type":68},{"type":55,"content":8511},[8512],{"text":7182,"type":59},{"type":55,"content":8514},[8515,8516,8519,8520,8523],{"text":7186,"type":59},{"text":7188,"type":59,"marks":8517},[8518],{"type":68},{"text":7192,"type":59},{"text":7194,"type":59,"marks":8521},[8522],{"type":68},{"text":243,"type":59},{"type":98,"attrs":8525,"content":8526},{"level":168},[8527],{"text":7202,"type":59,"marks":8528},[8529],{"type":68},{"type":55,"content":8531},[8532,8533,8536],{"text":7208,"type":59},{"text":7210,"type":59,"marks":8534},[8535],{"type":68},{"text":7214,"type":59},{"type":98,"attrs":8538,"content":8539},{"level":168},[8540],{"text":7219,"type":59,"marks":8541},[8542],{"type":68},{"type":55,"content":8544},[8545,8546,8549],{"text":7225,"type":59},{"text":7227,"type":59,"marks":8547},[8548],{"type":68},{"text":7231,"type":59},{"type":76,"attrs":8551},{"id":7062,"body":8552},[8553],{"_uid":7236,"asset":8554,"component":7070},{"id":7238,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":7239,"copyright":34,"fieldtype":36,"meta_data":8555,"is_external_url":16},{},{"type":98,"attrs":8557,"content":8558},{"level":168},[8559],{"text":7245,"type":59,"marks":8560},[8561],{"type":68},{"type":55,"content":8563},[8564,8565,8568],{"text":7251,"type":59},{"text":7253,"type":59,"marks":8566},[8567],{"type":68},{"text":7257,"type":59},{"type":98,"attrs":8570,"content":8571},{"level":168},[8572],{"text":7262,"type":59,"marks":8573},[8574],{"type":68},{"type":55,"content":8576},[8577,8578,8581],{"text":7268,"type":59},{"text":7270,"type":59,"marks":8579},[8580],{"type":68},{"text":7274,"type":59},{"type":98,"attrs":8583,"content":8584},{"level":168},[8585],{"text":7279,"type":59,"marks":8586},[8587],{"type":68},{"type":55,"content":8589},[8590,8591,8594],{"text":7285,"type":59},{"text":7287,"type":59,"marks":8592},[8593],{"type":68},{"text":243,"type":59},{"type":55,"content":8596},[8597,8602],{"text":7294,"type":59,"marks":8598},[8599,8601],{"type":131,"attrs":8600},{"href":7298,"uuid":134,"anchor":134,"target":135,"linktype":88},{"type":68},{"text":7301,"type":59},{"type":76,"attrs":8604},{"id":7062,"body":8605},[8606],{"_uid":7306,"image":8607,"title":7311,"button":8609,"component":7319},{"id":7308,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":7309,"copyright":34,"fieldtype":36,"meta_data":8608,"is_external_url":16},{},[8610],{"_uid":7314,"icon":34,"link":8611,"size":90,"text":7318,"type":92,"component":93},{"id":7316,"url":34,"linktype":4808,"fieldtype":89,"cached_url":7317},{"id":7321,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":7322,"copyright":34,"fieldtype":36,"meta_data":8613,"is_external_url":16},{},{"id":7325,"filename":7326,"fieldtype":36,"is_external_url":16},[],[],{"id":134,"alt":134,"name":34,"focus":134,"title":134,"filename":134,"copyright":134,"fieldtype":36,"meta_data":8618,"is_external_url":16},{},[],[],{"name":7344,"created_at":7345,"published_at":7346,"updated_at":7347,"id":7348,"uuid":7349,"content":8622,"slug":7354,"full_slug":7355,"sort_by_date":134,"position":7356,"tag_list":8625,"is_startpage":16,"parent_id":1645,"meta_data":134,"group_id":7358,"first_published_at":1647,"release_id":134,"lang":1636,"path":134,"alternates":8626,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},{"_uid":7351,"title":7344,"noIndex":16,"noFollow":16,"component":17,"reference":34,"meta_image":8623,"meta_title":34,"page_title":34,"description":34,"illustration":1640,"hideFromSitemap":16,"meta_description":34},{"id":134,"alt":134,"name":34,"focus":134,"title":134,"source":134,"filename":34,"copyright":134,"fieldtype":36,"meta_data":8624},{},[],[],"image-mode-blog-local-preview",[8629],{"_uid":7363,"image":8630,"imageAlt":8634,"component":39},{"id":8631,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":8632,"copyright":34,"fieldtype":36,"meta_data":8633,"is_external_url":16},210323733211756,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F3840x2160\u002F6c8f8726f0\u002Fai-image-workspace-1-cover.png",{"size":7398},"AI image generation and editing workflow in Linearity Image Mode",[8636],{"name":7371,"created_at":7372,"published_at":7373,"updated_at":7374,"id":7375,"uuid":7376,"content":8637,"slug":7389,"full_slug":7390,"sort_by_date":134,"position":7391,"tag_list":8644,"is_startpage":16,"parent_id":1708,"meta_data":134,"group_id":7393,"first_published_at":7394,"release_id":134,"lang":1636,"path":134,"alternates":8645,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},{"_uid":7378,"name":7371,"image":8638,"noIndex":16,"socials":8640,"noFollow":16,"position":7384,"component":1682,"meta_image":8641,"meta_title":34,"page_title":34,"description":7387,"otherAuthors":8643,"hideFromSitemap":16,"meta_description":34},{"id":7380,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":7381,"copyright":34,"fieldtype":36,"meta_data":8639,"is_external_url":16},{},[],{"id":134,"alt":134,"name":34,"focus":134,"title":134,"source":134,"filename":34,"copyright":134,"fieldtype":36,"meta_data":8642},{},[],[],[],{"id":8647,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":8648,"copyright":34,"fieldtype":36,"meta_data":8649,"is_external_url":16},210088992622324,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F3840x2160\u002F2c1f3df60d\u002Fblog-cover-image-mode.png",{"size":7398},[8651],{"_uid":8652,"content":8653,"component":1617},"image-mode-blog-local-preview-richtext",{"type":52,"attrs":8654,"content":8655},{"backgroundColor":134},[8656,8666,8671,8676,8681,8689,8694,8702,8707,8712,8717,8722,8727,8735,8750,8755,8760,8783,8791,8796,8801,8836,8839,8844,8849,8854,8891,8896,8901,8906,8920,8925,8930,8974,8979,8984,8989],{"type":55,"attrs":8657,"content":8658},{"textAlign":134},[8659,8661,8664],{"text":8660,"type":59},"Linearity ",{"text":8327,"type":59,"marks":8662},[8663],{"type":68},{"text":8665,"type":59}," lets marketers and creative teams generate images with AI, refine them through follow-up instructions, and continue editing the result as part of a complete visual workflow.",{"type":55,"attrs":8667,"content":8668},{"textAlign":134},[8669],{"text":8670,"type":59},"A first draft is rarely the final asset. The composition may be right while the color is wrong. The subject may work, but the background needs more space for a headline. Traditional AI image generators often make you restart the prompt and hope the next result is closer. Linearity AI's Image Mode is designed for a more practical process: generate, review, edit and keep moving.",{"type":55,"attrs":8672,"content":8673},{"textAlign":134},[8674],{"text":8675,"type":59},"That matters when you are creating campaign graphics, social posts, ads, email banners, or presentation visuals. You need more than an attractive image. You need an image that fits the message, format, and brand around it.",{"type":98,"attrs":8677,"content":8678},{"level":100,"textAlign":134},[8679],{"text":8680,"type":59},"What is AI Image Mode?",{"type":55,"attrs":8682,"content":8683},{"textAlign":134},[8684,8687],{"text":8327,"type":59,"marks":8685},[8686],{"type":68},{"text":8688,"type":59}," is an AI image generation and editing workflow inside Linearity. Describe the visual you want, generate a starting point, and use clear instructions to change the image without rebuilding the idea from scratch.",{"type":55,"attrs":8690,"content":8691},{"textAlign":134},[8692],{"text":8693,"type":59},"You can explore a direction quickly, then make deliberate refinements. Ask for a different background, adjust the mood, simplify the composition, change an object, or create room for campaign copy. AI starts the asset. You stay in control.",{"type":55,"attrs":8695,"content":8696},{"textAlign":134},[8697],{"type":7489,"attrs":8698},{"id":8699,"alt":34,"src":8700,"title":34,"source":34,"copyright":34,"meta_data":8701},210040359725461,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1588x1080\u002Fc1e0dd08f7\u002Fimage-generation.gif",{},{"type":98,"attrs":8703,"content":8704},{"level":100,"textAlign":134},[8705],{"text":8706,"type":59},"How to generate an image with AI",{"type":98,"attrs":8708,"content":8709},{"level":168,"textAlign":134},[8710],{"text":8711,"type":59},"1. Start with the purpose",{"type":55,"attrs":8713,"content":8714},{"textAlign":134},[8715],{"text":8716,"type":59},"Before describing the scene, decide what the image needs to do. A homepage hero, square social post, product announcement and email banner all need different compositions. Naming the intended use helps you write a more useful prompt.",{"type":98,"attrs":8718,"content":8719},{"level":168,"textAlign":134},[8720],{"text":8721,"type":59},"2. Describe the subject and composition",{"type":55,"attrs":8723,"content":8724},{"textAlign":134},[8725],{"text":8726,"type":59},"A strong prompt gives the model a subject, setting, visual direction, and layout. Be specific about what matters, but leave room to explore.",{"type":55,"attrs":8728,"content":8729},{"textAlign":134},[8730,8733],{"text":8118,"type":59,"marks":8731},[8732],{"type":68},{"text":8734,"type":59},"A bright editorial photograph of a reusable water bottle on a stone surface, soft morning light, restrained green palette, generous negative space on the left for campaign copy.",{"type":76,"attrs":8736},{"id":8737,"body":8738},"b5dc242a-93ba-4c85-a582-96666f6aae15",[8739],{"_uid":8740,"asset":8741,"component":1884,"description":34},"i-73899bb0-b995-4545-83c4-91e9245efa6a",[8742],{"_uid":8743,"asset":8744,"device":1882,"component":1883},"7228aeef-9db7-4c35-afe2-d2c227997b05",[8745],{"_uid":8746,"image":8747,"imageAlt":8749,"component":39},"09a22bb8-7320-43b6-b8b2-2b1951d8f44b",{"id":7520,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":7521,"copyright":34,"fieldtype":36,"meta_data":8748,"is_external_url":16},{},"image illustrating prompting in linearity ",{"type":98,"attrs":8751,"content":8752},{"level":168,"textAlign":134},[8753],{"text":8754,"type":59},"3. Choose the right format",{"type":55,"attrs":8756,"content":8757},{"textAlign":134},[8758],{"text":8759,"type":59},"Select an aspect ratio that matches the destination whenever possible. Starting close to the final format reduces unnecessary cropping and gives the main subject room to breathe.",{"type":175,"content":8761},[8762,8769,8776],{"type":178,"content":8763},[8764],{"type":55,"attrs":8765,"content":8766},{"textAlign":134},[8767],{"text":8768,"type":59},"1:1 for square social posts and thumbnails",{"type":178,"content":8770},[8771],{"type":55,"attrs":8772,"content":8773},{"textAlign":134},[8774],{"text":8775,"type":59},"4:5 for portrait social content",{"type":178,"content":8777},[8778],{"type":55,"attrs":8779,"content":8780},{"textAlign":134},[8781],{"text":8782,"type":59},"16:9 for presentations, video covers, and wide banners",{"type":55,"attrs":8784,"content":8785},{"textAlign":134},[8786],{"type":7489,"attrs":8787},{"id":8788,"alt":34,"src":8789,"title":34,"source":34,"copyright":34,"meta_data":8790},210042046696137,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F2082x690\u002F984cabd9d5\u002Fimage-generation-format-options.png",{},{"type":98,"attrs":8792,"content":8793},{"level":168,"textAlign":134},[8794],{"text":8795,"type":59},"4. Generate and evaluate",{"type":55,"attrs":8797,"content":8798},{"textAlign":134},[8799],{"text":8800,"type":59},"Look beyond whether the result is visually impressive. Check whether it supports the message. Is there enough space for text? Does the subject remain clear at a small size? Does the visual direction fit the rest of the campaign?",{"type":76,"attrs":8802},{"id":8737,"body":8803},[8804],{"_uid":8805,"images":8806,"component":8835},"i-2cccb037-6128-43d6-8459-c3fcbe8cb87a",[8807,8821],{"_uid":8808,"asset":8809,"component":1884,"description":34},"709fe133-ef75-4a5f-8180-37a12b723c49",[8810],{"_uid":8811,"asset":8812,"device":1882,"component":1883},"307d47dc-31ea-42de-9767-c8e18f10f048",[8813],{"_uid":8814,"image":8815,"imageAlt":8820,"component":39},"2389e437-5a93-422e-a49f-3b41fe214426",{"id":8816,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":8817,"copyright":34,"fieldtype":36,"meta_data":8818,"is_external_url":16},203665645189123,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F2932x1840\u002F3c5f815a68\u002Fproduct-mockup.png",{"size":8819},"2932x1840","product mockup",{"_uid":8822,"asset":8823,"component":1884,"description":34},"d15b8954-672f-441a-abb6-82bb5686c90b",[8824],{"_uid":8825,"asset":8826,"device":1882,"component":1883},"df85674c-c515-45b0-9a87-9ef4fdeef29c",[8827],{"_uid":8828,"image":8829,"imageAlt":8834,"component":39},"966bcb4c-8999-45b4-a4ec-c6a85cd15e7c",{"id":8830,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":8831,"copyright":34,"fieldtype":36,"meta_data":8832,"is_external_url":16},203666257029361,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F2926x1836\u002F4098b6e946\u002Fstationery-item.png",{"size":8833},"2926x1836","stationery item","BlogComponentImageSlider",{"type":76,"attrs":8837},{"id":8737,"body":8838},[],{"type":98,"attrs":8840,"content":8841},{"level":100,"textAlign":134},[8842],{"text":8843,"type":59},"How to edit an AI-generated image",{"type":55,"attrs":8845,"content":8846},{"textAlign":134},[8847],{"text":8848,"type":59},"Good image editing prompts are direct. State what should change and what should stay the same. This gives the model a clearer job and helps preserve the parts that already work.",{"type":55,"attrs":8850,"content":8851},{"textAlign":134},[8852],{"text":8853,"type":59},"Useful follow-up instructions include:",{"type":175,"content":8855},[8856,8863,8870,8877,8884],{"type":178,"content":8857},[8858],{"type":55,"attrs":8859,"content":8860},{"textAlign":134},[8861],{"text":8862,"type":59},"Keep the product and camera angle, but replace the background with a warm studio gradient.",{"type":178,"content":8864},[8865],{"type":55,"attrs":8866,"content":8867},{"textAlign":134},[8868],{"text":8869,"type":59},"Remove the small objects on the right and leave that area empty for text.",{"type":178,"content":8871},[8872],{"type":55,"attrs":8873,"content":8874},{"textAlign":134},[8875],{"text":8876,"type":59},"Make the lighting softer while preserving the colors and composition.",{"type":178,"content":8878},[8879],{"type":55,"attrs":8880,"content":8881},{"textAlign":134},[8882],{"text":8883,"type":59},"Change the jacket to dark blue and keep everything else unchanged.",{"type":178,"content":8885},[8886],{"type":55,"attrs":8887,"content":8888},{"textAlign":134},[8889],{"text":8890,"type":59},"Extend the scene vertically for a 9:16 social format.",{"type":55,"attrs":8892,"content":8893},{"textAlign":134},[8894],{"text":8895,"type":59},"Work in focused steps instead of requesting every change at once. Review each result, keep what works, and make the next instruction precise. The process feels less like rolling the dice and more like directing a visual.",{"type":98,"attrs":8897,"content":8898},{"level":100,"textAlign":134},[8899],{"text":8900,"type":59},"From one image to a usable marketing asset",{"type":55,"attrs":8902,"content":8903},{"textAlign":134},[8904],{"text":8905,"type":59},"A generated image is usually one layer of the final design. Bring it into the wider Linearity workflow to add editable text, layouts, logos, colors, and vector elements. Then adapt the composition for the channels your campaign needs.",{"type":76,"attrs":8907},{"id":8737,"body":8908},[8909],{"_uid":8910,"asset":8911,"component":1884,"description":34},"i-08a64314-335e-4969-8098-78741f926725",[8912],{"_uid":8913,"asset":8914,"device":1882,"component":1883},"ac713e16-ac73-4615-bc8e-779fa5740908",[8915],{"_uid":8916,"image":8917,"imageAlt":8919,"component":39},"9b828191-c5a6-43eb-bbc6-4161b881cf39",{"id":7610,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":7611,"copyright":34,"fieldtype":36,"meta_data":8918,"is_external_url":16},{},"design file",{"type":55,"attrs":8921,"content":8922},{"textAlign":134},[8923],{"text":8924,"type":59},"This is where an integrated workflow becomes more valuable than a standalone AI image generator. The image provides a strong starting point. The surrounding design remains structured, adjustable, and ready to reuse. Prompted in seconds. Editable where it matters.",{"type":98,"attrs":8926,"content":8927},{"level":100,"textAlign":134},[8928],{"text":8929,"type":59},"AI image prompting tips for better results",{"type":175,"content":8931},[8932,8939,8946,8953,8960,8967],{"type":178,"content":8933},[8934],{"type":55,"attrs":8935,"content":8936},{"textAlign":134},[8937],{"text":8938,"type":59},"Lead with the subject. Make the main idea easy to identify.",{"type":178,"content":8940},[8941],{"type":55,"attrs":8942,"content":8943},{"textAlign":134},[8944],{"text":8945,"type":59},"Describe the composition. Mention placement, camera angle, and negative space.",{"type":178,"content":8947},[8948],{"type":55,"attrs":8949,"content":8950},{"textAlign":134},[8951],{"text":8952,"type":59},"Name the visual direction. Editorial, cinematic, minimal, playful, or documentary communicates more than vague words such as beautiful.",{"type":178,"content":8954},[8955],{"type":55,"attrs":8956,"content":8957},{"textAlign":134},[8958],{"text":8959,"type":59},"Use concrete lighting cues. Try soft daylight, dramatic side light, or diffused studio lighting.",{"type":178,"content":8961},[8962],{"type":55,"attrs":8963,"content":8964},{"textAlign":134},[8965],{"text":8966,"type":59},"Explain the intended use. A visual for an ad needs different priorities from an illustration for an article.",{"type":178,"content":8968},[8969],{"type":55,"attrs":8970,"content":8971},{"textAlign":134},[8972],{"text":8973,"type":59},"Edit one concern at a time. Focused instructions make it easier to compare results.",{"type":98,"attrs":8975,"content":8976},{"level":100,"textAlign":134},[8977],{"text":8978,"type":59},"Create more without losing the idea",{"type":55,"attrs":8980,"content":8981},{"textAlign":134},[8982],{"text":8983,"type":59},"Image Mode shortens the distance between an idea and a visual you can actually use. Generate a direction, refine the details, and move the result into a complete design without breaking your creative flow.",{"type":55,"attrs":8985,"content":8986},{"textAlign":134},[8987],{"text":8988,"type":59},"For marketers, that means faster campaign exploration. For designers, it means better starting points and less repetitive production work. For teams, it creates a shared way to turn an idea into content while keeping people in control of the final result.",{"type":55,"attrs":8990,"content":8991},{"textAlign":134},[8992,8994,8999,9001,9006],{"text":8993,"type":59},"Continue with ",{"text":8995,"type":59,"marks":8996},"how AI vector generation works",[8997],{"type":131,"attrs":8998},{"href":7677,"uuid":134,"anchor":134,"target":2132,"linktype":88},{"text":9000,"type":59}," or compare both approaches in ",{"text":9002,"type":59,"marks":9003},"the technical guide to image and vector generation",[9004],{"type":131,"attrs":9005},{"href":8366,"uuid":134,"anchor":134,"target":2132,"linktype":88},{"text":243,"type":59},{"id":8647,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":8648,"copyright":34,"fieldtype":36,"meta_data":9008,"is_external_url":16},{"size":7398},{"id":8647,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":8648,"copyright":34,"fieldtype":36,"meta_data":9010,"is_external_url":16},{"size":7398},"How to Generate and Edit Images with AI | Linearity Image Mode","How to Generate and Edit Images with AI in Linearity","Turn a prompt into an image, refine it with focused edits, and build campaign-ready visuals without restarting your workflow.","2026-08-12 09:00","Learn how to generate and edit images with AI in Linearity Image Mode, write better prompts, refine results, and create campaign-ready visuals.",-5820,[],"2fdb9d0d-3b3d-47da-ae25-6d81898d40bf","2026-08-17T16:06:55.398Z",[],1788653591,[9023,9029,9039,9272],{"name":7344,"created_at":7345,"published_at":7346,"updated_at":7347,"id":7348,"uuid":7349,"content":9024,"slug":7354,"full_slug":7355,"sort_by_date":134,"position":7356,"tag_list":9027,"is_startpage":16,"parent_id":1645,"meta_data":134,"group_id":7358,"first_published_at":1647,"release_id":134,"lang":1636,"path":134,"alternates":9028,"default_full_slug":134,"translated_slugs":134},{"_uid":7351,"title":7344,"noIndex":16,"noFollow":16,"component":17,"reference":34,"meta_image":9025,"meta_title":34,"page_title":34,"description":34,"illustration":1640,"hideFromSitemap":16,"meta_description":34},{"id":134,"alt":134,"name":34,"focus":134,"title":134,"source":134,"filename":34,"copyright":134,"fieldtype":36,"meta_data":9026},{},[],[],{"name":7371,"created_at":7372,"published_at":7373,"updated_at":7374,"id":7375,"uuid":7376,"content":9030,"slug":7389,"full_slug":7390,"sort_by_date":134,"position":7391,"tag_list":9037,"is_startpage":16,"parent_id":1708,"meta_data":134,"group_id":7393,"first_published_at":7394,"release_id":134,"lang":1636,"path":134,"alternates":9038,"default_full_slug":134,"translated_slugs":134},{"_uid":7378,"name":7371,"image":9031,"noIndex":16,"socials":9033,"noFollow":16,"position":7384,"component":1682,"meta_image":9034,"meta_title":34,"page_title":34,"description":7387,"otherAuthors":9036,"hideFromSitemap":16,"meta_description":34},{"id":7380,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":7381,"copyright":34,"fieldtype":36,"meta_data":9032,"is_external_url":16},{},[],{"id":134,"alt":134,"name":34,"focus":134,"title":134,"source":134,"filename":34,"copyright":134,"fieldtype":36,"meta_data":9035},{},[],[],[],{"name":5093,"created_at":7003,"published_at":7004,"updated_at":7005,"id":5094,"uuid":5090,"content":9040,"slug":5095,"full_slug":5091,"sort_by_date":134,"position":7339,"tag_list":9270,"is_startpage":16,"parent_id":1645,"meta_data":134,"group_id":7341,"first_published_at":1647,"release_id":134,"lang":1636,"path":134,"alternates":9271,"default_full_slug":134,"translated_slugs":134},{"_uid":7007,"title":5093,"noIndex":16,"noFollow":16,"component":17,"reference":9041,"meta_image":9268,"meta_title":34,"page_title":34,"description":7328,"illustration":7338,"hideFromSitemap":16,"meta_description":34},{"name":7009,"created_at":7010,"published_at":7011,"updated_at":7012,"id":7013,"uuid":7014,"content":9042,"slug":7329,"full_slug":7330,"sort_by_date":134,"position":7331,"tag_list":9266,"is_startpage":16,"parent_id":1633,"meta_data":134,"group_id":7333,"first_published_at":7334,"release_id":134,"lang":1636,"path":134,"alternates":9267,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},{"tag":9043,"_uid":7017,"image":9044,"title":7009,"author":9048,"widget":9049,"bgColor":47,"content":9051,"noIndex":16,"noFollow":16,"wistiaId":34,"component":1618,"thumbnail":9263,"meta_image":9265,"meta_title":7009,"page_title":34,"description":34,"publishedDate":7327,"hideFromSitemap":16,"meta_description":7328},[5090],[9045],{"_uid":7020,"image":9046,"imageAlt":38,"component":39},{"id":7022,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":7023,"copyright":34,"fieldtype":36,"meta_data":9047,"is_external_url":16},{},[1718],{"id":7027,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":7028,"copyright":34,"fieldtype":36,"meta_data":9050,"is_external_url":16},{},[9052],{"_uid":7032,"content":9053,"component":1617},{"type":52,"content":9054},[9055,9064,9071,9074,9080,9086,9089,9118,9143,9149,9155,9161,9164,9175,9181,9188,9194,9201,9207,9213,9220,9226,9233,9239,9246,9254],{"type":55,"content":9056},[9057,9058,9063],{"text":7038,"type":59},{"text":1128,"type":59,"marks":9059},[9060,9062],{"type":131,"attrs":9061},{"href":1132,"uuid":134,"anchor":134,"target":135,"linktype":88},{"type":68},{"text":7045,"type":59},{"type":55,"content":9065},[9066,9067,9070],{"text":7049,"type":59},{"text":7051,"type":59,"marks":9068},[9069],{"type":68},{"text":7055,"type":59},{"type":55,"content":9072},[9073],{"text":7059,"type":59},{"type":76,"attrs":9075},{"id":7062,"body":9076},[9077],{"_uid":7065,"asset":9078,"component":7070},{"id":7067,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":7068,"copyright":34,"fieldtype":36,"meta_data":9079,"is_external_url":16},{},{"type":98,"attrs":9081,"content":9082},{"level":100},[9083],{"text":7075,"type":59,"marks":9084},[9085],{"type":68},{"type":55,"content":9087},[9088],{"text":7081,"type":59},{"type":405,"attrs":9090,"content":9091},{"order":407},[9092,9101,9109],{"type":178,"content":9093},[9094],{"type":55,"content":9095},[9096,9097,9100],{"text":7090,"type":59},{"text":7092,"type":59,"marks":9098},[9099],{"type":68},{"text":7096,"type":59},{"type":178,"content":9102},[9103],{"type":55,"content":9104},[9105,9108],{"text":7102,"type":59,"marks":9106},[9107],{"type":68},{"text":7106,"type":59},{"type":178,"content":9110},[9111],{"type":55,"content":9112},[9113,9114,9117],{"text":7112,"type":59},{"text":7114,"type":59,"marks":9115},[9116],{"type":68},{"text":7118,"type":59},{"type":55,"content":9119},[9120,9121,9124,9125,9128,9129,9134,9135,9138,9139,9142],{"text":7122,"type":59},{"text":7124,"type":59,"marks":9122},[9123],{"type":68},{"text":7128,"type":59},{"text":7130,"type":59,"marks":9126},[9127],{"type":68},{"text":7134,"type":59},{"text":7136,"type":59,"marks":9130},[9131,9133],{"type":131,"attrs":9132},{"href":7140,"uuid":134,"anchor":134,"target":135,"linktype":88},{"type":68},{"text":7143,"type":59},{"text":7145,"type":59,"marks":9136},[9137],{"type":68},{"text":7149,"type":59},{"text":7151,"type":59,"marks":9140},[9141],{"type":68},{"text":7155,"type":59},{"type":76,"attrs":9144},{"id":7062,"body":9145},[9146],{"_uid":7160,"asset":9147,"component":7070},{"id":7162,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":7163,"copyright":34,"fieldtype":36,"meta_data":9148,"is_external_url":16},{},{"type":98,"attrs":9150,"content":9151},{"level":100},[9152],{"text":7169,"type":59,"marks":9153},[9154],{"type":68},{"type":98,"attrs":9156,"content":9157},{"level":168},[9158],{"text":7176,"type":59,"marks":9159},[9160],{"type":68},{"type":55,"content":9162},[9163],{"text":7182,"type":59},{"type":55,"content":9165},[9166,9167,9170,9171,9174],{"text":7186,"type":59},{"text":7188,"type":59,"marks":9168},[9169],{"type":68},{"text":7192,"type":59},{"text":7194,"type":59,"marks":9172},[9173],{"type":68},{"text":243,"type":59},{"type":98,"attrs":9176,"content":9177},{"level":168},[9178],{"text":7202,"type":59,"marks":9179},[9180],{"type":68},{"type":55,"content":9182},[9183,9184,9187],{"text":7208,"type":59},{"text":7210,"type":59,"marks":9185},[9186],{"type":68},{"text":7214,"type":59},{"type":98,"attrs":9189,"content":9190},{"level":168},[9191],{"text":7219,"type":59,"marks":9192},[9193],{"type":68},{"type":55,"content":9195},[9196,9197,9200],{"text":7225,"type":59},{"text":7227,"type":59,"marks":9198},[9199],{"type":68},{"text":7231,"type":59},{"type":76,"attrs":9202},{"id":7062,"body":9203},[9204],{"_uid":7236,"asset":9205,"component":7070},{"id":7238,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":7239,"copyright":34,"fieldtype":36,"meta_data":9206,"is_external_url":16},{},{"type":98,"attrs":9208,"content":9209},{"level":168},[9210],{"text":7245,"type":59,"marks":9211},[9212],{"type":68},{"type":55,"content":9214},[9215,9216,9219],{"text":7251,"type":59},{"text":7253,"type":59,"marks":9217},[9218],{"type":68},{"text":7257,"type":59},{"type":98,"attrs":9221,"content":9222},{"level":168},[9223],{"text":7262,"type":59,"marks":9224},[9225],{"type":68},{"type":55,"content":9227},[9228,9229,9232],{"text":7268,"type":59},{"text":7270,"type":59,"marks":9230},[9231],{"type":68},{"text":7274,"type":59},{"type":98,"attrs":9234,"content":9235},{"level":168},[9236],{"text":7279,"type":59,"marks":9237},[9238],{"type":68},{"type":55,"content":9240},[9241,9242,9245],{"text":7285,"type":59},{"text":7287,"type":59,"marks":9243},[9244],{"type":68},{"text":243,"type":59},{"type":55,"content":9247},[9248,9253],{"text":7294,"type":59,"marks":9249},[9250,9252],{"type":131,"attrs":9251},{"href":7298,"uuid":134,"anchor":134,"target":135,"linktype":88},{"type":68},{"text":7301,"type":59},{"type":76,"attrs":9255},{"id":7062,"body":9256},[9257],{"_uid":7306,"image":9258,"title":7311,"button":9260,"component":7319},{"id":7308,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":7309,"copyright":34,"fieldtype":36,"meta_data":9259,"is_external_url":16},{},[9261],{"_uid":7314,"icon":34,"link":9262,"size":90,"text":7318,"type":92,"component":93},{"id":7316,"url":34,"linktype":4808,"fieldtype":89,"cached_url":7317},{"id":7321,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":7322,"copyright":34,"fieldtype":36,"meta_data":9264,"is_external_url":16},{},{"id":7325,"filename":7326,"fieldtype":36,"is_external_url":16},[],[],{"id":134,"alt":134,"name":34,"focus":134,"title":134,"filename":134,"copyright":134,"fieldtype":36,"meta_data":9269,"is_external_url":16},{},[],[],{"name":7009,"created_at":7010,"published_at":7011,"updated_at":7012,"id":7013,"uuid":7014,"content":9273,"slug":7329,"full_slug":7330,"sort_by_date":134,"position":7331,"tag_list":9730,"is_startpage":16,"parent_id":1633,"meta_data":134,"group_id":7333,"first_published_at":7334,"release_id":134,"lang":1636,"path":134,"alternates":9731,"default_full_slug":134,"translated_slugs":134},{"tag":9274,"_uid":7017,"image":9508,"title":7009,"author":9512,"widget":9513,"bgColor":47,"content":9515,"noIndex":16,"noFollow":16,"wistiaId":34,"component":1618,"thumbnail":9727,"meta_image":9729,"meta_title":7009,"page_title":34,"description":34,"publishedDate":7327,"hideFromSitemap":16,"meta_description":7328},[9275],{"name":5093,"created_at":7003,"published_at":7004,"updated_at":7005,"id":5094,"uuid":5090,"content":9276,"slug":5095,"full_slug":5091,"sort_by_date":134,"position":7339,"tag_list":9506,"is_startpage":16,"parent_id":1645,"meta_data":134,"group_id":7341,"first_published_at":1647,"release_id":134,"lang":1636,"path":134,"alternates":9507,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},{"_uid":7007,"title":5093,"noIndex":16,"noFollow":16,"component":17,"reference":9277,"meta_image":9504,"meta_title":34,"page_title":34,"description":7328,"illustration":7338,"hideFromSitemap":16,"meta_description":34},{"name":7009,"created_at":7010,"published_at":7011,"updated_at":7012,"id":7013,"uuid":7014,"content":9278,"slug":7329,"full_slug":7330,"sort_by_date":134,"position":7331,"tag_list":9502,"is_startpage":16,"parent_id":1633,"meta_data":134,"group_id":7333,"first_published_at":7334,"release_id":134,"lang":1636,"path":134,"alternates":9503,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},{"tag":9279,"_uid":7017,"image":9280,"title":7009,"author":9284,"widget":9285,"bgColor":47,"content":9287,"noIndex":16,"noFollow":16,"wistiaId":34,"component":1618,"thumbnail":9499,"meta_image":9501,"meta_title":7009,"page_title":34,"description":34,"publishedDate":7327,"hideFromSitemap":16,"meta_description":7328},[5090],[9281],{"_uid":7020,"image":9282,"imageAlt":38,"component":39},{"id":7022,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":7023,"copyright":34,"fieldtype":36,"meta_data":9283,"is_external_url":16},{},[1718],{"id":7027,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":7028,"copyright":34,"fieldtype":36,"meta_data":9286,"is_external_url":16},{},[9288],{"_uid":7032,"content":9289,"component":1617},{"type":52,"content":9290},[9291,9300,9307,9310,9316,9322,9325,9354,9379,9385,9391,9397,9400,9411,9417,9424,9430,9437,9443,9449,9456,9462,9469,9475,9482,9490],{"type":55,"content":9292},[9293,9294,9299],{"text":7038,"type":59},{"text":1128,"type":59,"marks":9295},[9296,9298],{"type":131,"attrs":9297},{"href":1132,"uuid":134,"anchor":134,"target":135,"linktype":88},{"type":68},{"text":7045,"type":59},{"type":55,"content":9301},[9302,9303,9306],{"text":7049,"type":59},{"text":7051,"type":59,"marks":9304},[9305],{"type":68},{"text":7055,"type":59},{"type":55,"content":9308},[9309],{"text":7059,"type":59},{"type":76,"attrs":9311},{"id":7062,"body":9312},[9313],{"_uid":7065,"asset":9314,"component":7070},{"id":7067,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":7068,"copyright":34,"fieldtype":36,"meta_data":9315,"is_external_url":16},{},{"type":98,"attrs":9317,"content":9318},{"level":100},[9319],{"text":7075,"type":59,"marks":9320},[9321],{"type":68},{"type":55,"content":9323},[9324],{"text":7081,"type":59},{"type":405,"attrs":9326,"content":9327},{"order":407},[9328,9337,9345],{"type":178,"content":9329},[9330],{"type":55,"content":9331},[9332,9333,9336],{"text":7090,"type":59},{"text":7092,"type":59,"marks":9334},[9335],{"type":68},{"text":7096,"type":59},{"type":178,"content":9338},[9339],{"type":55,"content":9340},[9341,9344],{"text":7102,"type":59,"marks":9342},[9343],{"type":68},{"text":7106,"type":59},{"type":178,"content":9346},[9347],{"type":55,"content":9348},[9349,9350,9353],{"text":7112,"type":59},{"text":7114,"type":59,"marks":9351},[9352],{"type":68},{"text":7118,"type":59},{"type":55,"content":9355},[9356,9357,9360,9361,9364,9365,9370,9371,9374,9375,9378],{"text":7122,"type":59},{"text":7124,"type":59,"marks":9358},[9359],{"type":68},{"text":7128,"type":59},{"text":7130,"type":59,"marks":9362},[9363],{"type":68},{"text":7134,"type":59},{"text":7136,"type":59,"marks":9366},[9367,9369],{"type":131,"attrs":9368},{"href":7140,"uuid":134,"anchor":134,"target":135,"linktype":88},{"type":68},{"text":7143,"type":59},{"text":7145,"type":59,"marks":9372},[9373],{"type":68},{"text":7149,"type":59},{"text":7151,"type":59,"marks":9376},[9377],{"type":68},{"text":7155,"type":59},{"type":76,"attrs":9380},{"id":7062,"body":9381},[9382],{"_uid":7160,"asset":9383,"component":7070},{"id":7162,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":7163,"copyright":34,"fieldtype":36,"meta_data":9384,"is_external_url":16},{},{"type":98,"attrs":9386,"content":9387},{"level":100},[9388],{"text":7169,"type":59,"marks":9389},[9390],{"type":68},{"type":98,"attrs":9392,"content":9393},{"level":168},[9394],{"text":7176,"type":59,"marks":9395},[9396],{"type":68},{"type":55,"content":9398},[9399],{"text":7182,"type":59},{"type":55,"content":9401},[9402,9403,9406,9407,9410],{"text":7186,"type":59},{"text":7188,"type":59,"marks":9404},[9405],{"type":68},{"text":7192,"type":59},{"text":7194,"type":59,"marks":9408},[9409],{"type":68},{"text":243,"type":59},{"type":98,"attrs":9412,"content":9413},{"level":168},[9414],{"text":7202,"type":59,"marks":9415},[9416],{"type":68},{"type":55,"content":9418},[9419,9420,9423],{"text":7208,"type":59},{"text":7210,"type":59,"marks":9421},[9422],{"type":68},{"text":7214,"type":59},{"type":98,"attrs":9425,"content":9426},{"level":168},[9427],{"text":7219,"type":59,"marks":9428},[9429],{"type":68},{"type":55,"content":9431},[9432,9433,9436],{"text":7225,"type":59},{"text":7227,"type":59,"marks":9434},[9435],{"type":68},{"text":7231,"type":59},{"type":76,"attrs":9438},{"id":7062,"body":9439},[9440],{"_uid":7236,"asset":9441,"component":7070},{"id":7238,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":7239,"copyright":34,"fieldtype":36,"meta_data":9442,"is_external_url":16},{},{"type":98,"attrs":9444,"content":9445},{"level":168},[9446],{"text":7245,"type":59,"marks":9447},[9448],{"type":68},{"type":55,"content":9450},[9451,9452,9455],{"text":7251,"type":59},{"text":7253,"type":59,"marks":9453},[9454],{"type":68},{"text":7257,"type":59},{"type":98,"attrs":9457,"content":9458},{"level":168},[9459],{"text":7262,"type":59,"marks":9460},[9461],{"type":68},{"type":55,"content":9463},[9464,9465,9468],{"text":7268,"type":59},{"text":7270,"type":59,"marks":9466},[9467],{"type":68},{"text":7274,"type":59},{"type":98,"attrs":9470,"content":9471},{"level":168},[9472],{"text":7279,"type":59,"marks":9473},[9474],{"type":68},{"type":55,"content":9476},[9477,9478,9481],{"text":7285,"type":59},{"text":7287,"type":59,"marks":9479},[9480],{"type":68},{"text":243,"type":59},{"type":55,"content":9483},[9484,9489],{"text":7294,"type":59,"marks":9485},[9486,9488],{"type":131,"attrs":9487},{"href":7298,"uuid":134,"anchor":134,"target":135,"linktype":88},{"type":68},{"text":7301,"type":59},{"type":76,"attrs":9491},{"id":7062,"body":9492},[9493],{"_uid":7306,"image":9494,"title":7311,"button":9496,"component":7319},{"id":7308,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":7309,"copyright":34,"fieldtype":36,"meta_data":9495,"is_external_url":16},{},[9497],{"_uid":7314,"icon":34,"link":9498,"size":90,"text":7318,"type":92,"component":93},{"id":7316,"url":34,"linktype":4808,"fieldtype":89,"cached_url":7317},{"id":7321,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":7322,"copyright":34,"fieldtype":36,"meta_data":9500,"is_external_url":16},{},{"id":7325,"filename":7326,"fieldtype":36,"is_external_url":16},[],[],{"id":134,"alt":134,"name":34,"focus":134,"title":134,"filename":134,"copyright":134,"fieldtype":36,"meta_data":9505,"is_external_url":16},{},[],[],[9509],{"_uid":7020,"image":9510,"imageAlt":38,"component":39},{"id":7022,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":7023,"copyright":34,"fieldtype":36,"meta_data":9511,"is_external_url":16},{},[],{"id":7027,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":7028,"copyright":34,"fieldtype":36,"meta_data":9514,"is_external_url":16},{},[9516],{"_uid":7032,"content":9517,"component":1617},{"type":52,"content":9518},[9519,9528,9535,9538,9544,9550,9553,9582,9607,9613,9619,9625,9628,9639,9645,9652,9658,9665,9671,9677,9684,9690,9697,9703,9710,9718],{"type":55,"content":9520},[9521,9522,9527],{"text":7038,"type":59},{"text":1128,"type":59,"marks":9523},[9524,9526],{"type":131,"attrs":9525},{"href":1132,"uuid":134,"anchor":134,"target":135,"linktype":88},{"type":68},{"text":7045,"type":59},{"type":55,"content":9529},[9530,9531,9534],{"text":7049,"type":59},{"text":7051,"type":59,"marks":9532},[9533],{"type":68},{"text":7055,"type":59},{"type":55,"content":9536},[9537],{"text":7059,"type":59},{"type":76,"attrs":9539},{"id":7062,"body":9540},[9541],{"_uid":7065,"asset":9542,"component":7070},{"id":7067,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":7068,"copyright":34,"fieldtype":36,"meta_data":9543,"is_external_url":16},{},{"type":98,"attrs":9545,"content":9546},{"level":100},[9547],{"text":7075,"type":59,"marks":9548},[9549],{"type":68},{"type":55,"content":9551},[9552],{"text":7081,"type":59},{"type":405,"attrs":9554,"content":9555},{"order":407},[9556,9565,9573],{"type":178,"content":9557},[9558],{"type":55,"content":9559},[9560,9561,9564],{"text":7090,"type":59},{"text":7092,"type":59,"marks":9562},[9563],{"type":68},{"text":7096,"type":59},{"type":178,"content":9566},[9567],{"type":55,"content":9568},[9569,9572],{"text":7102,"type":59,"marks":9570},[9571],{"type":68},{"text":7106,"type":59},{"type":178,"content":9574},[9575],{"type":55,"content":9576},[9577,9578,9581],{"text":7112,"type":59},{"text":7114,"type":59,"marks":9579},[9580],{"type":68},{"text":7118,"type":59},{"type":55,"content":9583},[9584,9585,9588,9589,9592,9593,9598,9599,9602,9603,9606],{"text":7122,"type":59},{"text":7124,"type":59,"marks":9586},[9587],{"type":68},{"text":7128,"type":59},{"text":7130,"type":59,"marks":9590},[9591],{"type":68},{"text":7134,"type":59},{"text":7136,"type":59,"marks":9594},[9595,9597],{"type":131,"attrs":9596},{"href":7140,"uuid":134,"anchor":134,"target":135,"linktype":88},{"type":68},{"text":7143,"type":59},{"text":7145,"type":59,"marks":9600},[9601],{"type":68},{"text":7149,"type":59},{"text":7151,"type":59,"marks":9604},[9605],{"type":68},{"text":7155,"type":59},{"type":76,"attrs":9608},{"id":7062,"body":9609},[9610],{"_uid":7160,"asset":9611,"component":7070},{"id":7162,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":7163,"copyright":34,"fieldtype":36,"meta_data":9612,"is_external_url":16},{},{"type":98,"attrs":9614,"content":9615},{"level":100},[9616],{"text":7169,"type":59,"marks":9617},[9618],{"type":68},{"type":98,"attrs":9620,"content":9621},{"level":168},[9622],{"text":7176,"type":59,"marks":9623},[9624],{"type":68},{"type":55,"content":9626},[9627],{"text":7182,"type":59},{"type":55,"content":9629},[9630,9631,9634,9635,9638],{"text":7186,"type":59},{"text":7188,"type":59,"marks":9632},[9633],{"type":68},{"text":7192,"type":59},{"text":7194,"type":59,"marks":9636},[9637],{"type":68},{"text":243,"type":59},{"type":98,"attrs":9640,"content":9641},{"level":168},[9642],{"text":7202,"type":59,"marks":9643},[9644],{"type":68},{"type":55,"content":9646},[9647,9648,9651],{"text":7208,"type":59},{"text":7210,"type":59,"marks":9649},[9650],{"type":68},{"text":7214,"type":59},{"type":98,"attrs":9653,"content":9654},{"level":168},[9655],{"text":7219,"type":59,"marks":9656},[9657],{"type":68},{"type":55,"content":9659},[9660,9661,9664],{"text":7225,"type":59},{"text":7227,"type":59,"marks":9662},[9663],{"type":68},{"text":7231,"type":59},{"type":76,"attrs":9666},{"id":7062,"body":9667},[9668],{"_uid":7236,"asset":9669,"component":7070},{"id":7238,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":7239,"copyright":34,"fieldtype":36,"meta_data":9670,"is_external_url":16},{},{"type":98,"attrs":9672,"content":9673},{"level":168},[9674],{"text":7245,"type":59,"marks":9675},[9676],{"type":68},{"type":55,"content":9678},[9679,9680,9683],{"text":7251,"type":59},{"text":7253,"type":59,"marks":9681},[9682],{"type":68},{"text":7257,"type":59},{"type":98,"attrs":9685,"content":9686},{"level":168},[9687],{"text":7262,"type":59,"marks":9688},[9689],{"type":68},{"type":55,"content":9691},[9692,9693,9696],{"text":7268,"type":59},{"text":7270,"type":59,"marks":9694},[9695],{"type":68},{"text":7274,"type":59},{"type":98,"attrs":9698,"content":9699},{"level":168},[9700],{"text":7279,"type":59,"marks":9701},[9702],{"type":68},{"type":55,"content":9704},[9705,9706,9709],{"text":7285,"type":59},{"text":7287,"type":59,"marks":9707},[9708],{"type":68},{"text":243,"type":59},{"type":55,"content":9711},[9712,9717],{"text":7294,"type":59,"marks":9713},[9714,9716],{"type":131,"attrs":9715},{"href":7298,"uuid":134,"anchor":134,"target":135,"linktype":88},{"type":68},{"text":7301,"type":59},{"type":76,"attrs":9719},{"id":7062,"body":9720},[9721],{"_uid":7306,"image":9722,"title":7311,"button":9724,"component":7319},{"id":7308,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":7309,"copyright":34,"fieldtype":36,"meta_data":9723,"is_external_url":16},{},[9725],{"_uid":7314,"icon":34,"link":9726,"size":90,"text":7318,"type":92,"component":93},{"id":7316,"url":34,"linktype":4808,"fieldtype":89,"cached_url":7317},{"id":7321,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":7322,"copyright":34,"fieldtype":36,"meta_data":9728,"is_external_url":16},{},{"id":7325,"filename":7326,"fieldtype":36,"is_external_url":16},[],[],[9733,9734,9735,9736,9737,9738],{"name":8036,"id":8037,"uuid":8034,"slug":8038,"url":8039,"full_slug":8039},{"name":8066,"id":8073,"uuid":8071,"slug":8074,"url":8075,"full_slug":8075},{"name":8091,"id":8092,"uuid":8089,"slug":8093,"url":8094,"full_slug":8094},{"name":7416,"id":7417,"uuid":7414,"slug":7418,"url":7419,"full_slug":7419},{"name":7430,"id":7431,"uuid":7428,"slug":7432,"url":7433,"full_slug":7433},{"name":8055,"id":8056,"uuid":8053,"slug":8057,"url":8052,"full_slug":8052},{"age":9740,"cache-control":9741,"connection":9742,"content-encoding":9743,"content-type":9744,"date":9745,"etag":9746,"per-page":2089,"referrer-policy":9747,"sb-be-version":9748,"server":9749,"total":9750,"transfer-encoding":9751,"vary":9752,"via":9753,"x-amz-cf-id":9754,"x-amz-cf-pop":9755,"x-cache":9756,"x-content-type-options":9757,"x-frame-options":9758,"x-permitted-cross-domain-policies":1882,"x-request-id":9759,"x-runtime":9760,"x-xss-protection":9761},"289330","max-age=0, public, s-maxage=604800, stale-if-error=3600","keep-alive","gzip","application\u002Fjson; charset=utf-8","Sun, 06 Sep 2026 00:13:17 GMT","W\u002F\"b751e6cb3bc1b2dab64fa82f6a77f42e\"","strict-origin-when-cross-origin","5.959.0","nginx\u002F1.29.1","695","chunked","Origin,Accept-Encoding","1.1 c61c541bdffdab35e3f35d4013a8cfc4.cloudfront.net (CloudFront)","OxqxH2d30pFeeIx5JPOJAam-ZAD_ygDIhe1HCBlkW6H2UIFjNRed-w==","CMH68-P4","Hit from cloudfront","nosniff","SAMEORIGIN","207fa93f-3bae-4882-a71d-6968feb66973","0.076541","0",695]