[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"en\u002Fblog\u002Fanimatic":3,"en\u002Fsettings-page":3060,"blog-what-to-read-next-section":4962},{"content":4,"full_slug":3056,"id":3057,"name":1656,"path":133,"published_at":3058,"uuid":3059},{"tag":5,"_uid":1648,"image":1649,"title":1656,"author":1657,"widget":1684,"bgColor":46,"content":1689,"noIndex":15,"noFollow":15,"wistiaId":33,"component":1617,"thumbnail":3046,"youtubeId":33,"meta_image":3050,"meta_title":3053,"page_title":33,"description":33,"publishedDate":3054,"hideFromSitemap":15,"meta_description":3055},[6],{"name":7,"created_at":8,"published_at":9,"updated_at":10,"id":11,"uuid":12,"content":13,"slug":1640,"full_slug":1641,"sort_by_date":133,"position":1642,"tag_list":1643,"is_startpage":15,"parent_id":1644,"meta_data":133,"group_id":1645,"first_published_at":1646,"release_id":133,"lang":1635,"path":133,"alternates":1647,"default_full_slug":133,"translated_slugs":133,"_stopResolving":1093},"Animation Resources","2024-08-26T14:15:30.135Z","2025-02-12T14:24:09.051Z","2025-02-12T14:24:09.123Z",540227934,"3788f72d-65c4-4ad7-8c18-e17dc82f2b2e",{"_uid":14,"title":7,"noIndex":15,"noFollow":15,"component":16,"reference":17,"meta_image":1637,"meta_title":33,"page_title":33,"description":1627,"illustration":1639,"hideFromSitemap":15,"meta_description":33},"b242dcb1-baf9-49a5-ba5f-f3b3bbfec6f3",false,"BlogCategoryOverviewPage",{"name":18,"created_at":19,"published_at":20,"updated_at":21,"id":22,"uuid":23,"content":24,"slug":1628,"full_slug":1629,"sort_by_date":133,"position":1630,"tag_list":1631,"is_startpage":15,"parent_id":1632,"meta_data":133,"group_id":1633,"first_published_at":1634,"release_id":133,"lang":1635,"path":133,"alternates":1636,"default_full_slug":133,"translated_slugs":133,"_stopResolving":1093},"Your next career move: motion graphics vs. animation","2024-09-30T06:45:42.528Z","2026-09-05T00:16:24.094Z","2026-09-05T00:16:24.122Z",555448743,"f0ff000f-00e4-4457-ae55-997ca7312e7c",{"tag":25,"_uid":27,"image":28,"title":18,"author":39,"widget":41,"bgColor":46,"content":47,"noIndex":15,"noFollow":15,"wistiaId":33,"component":1617,"thumbnail":1618,"youtubeId":33,"meta_image":1622,"meta_title":1625,"page_title":33,"description":33,"publishedDate":1626,"hideFromSitemap":15,"meta_description":1627},[12,26],"6e82c4b3-844d-4c3a-a799-56939bc2843d","a8e1a7cf-37e0-4551-aea1-db9befd460bb",[29],{"_uid":30,"image":31,"imageAlt":37,"component":38},"62e34335-8a79-43ca-adbb-08db9dd6b080",{"id":32,"alt":33,"name":33,"focus":33,"title":33,"source":33,"filename":34,"copyright":33,"fieldtype":35,"meta_data":36,"is_external_url":15},17475438,"","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fx\u002F62e79781c4\u002Fmotion-graphics-vs-animation-newblogcover.avif","asset",{},"Linearity","Image",[40],"0f5fe757-eb31-437c-80a1-926f913f8ca3",{"id":42,"alt":43,"name":33,"focus":33,"title":43,"source":33,"filename":44,"copyright":33,"fieldtype":35,"meta_data":45,"is_external_url":15},18932106,"Your next career move: motion graphics vs. animation | Linearity","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F31598723af\u002Fmotion-graphics-vs-animation_widget.png",{},"decor-salmon",[48],{"_uid":49,"content":50,"component":1616},"d1ae1e07-2065-4a2c-b2db-d64c001ad978",{"type":51,"content":52},"doc",[53,59,70,74,96,105,109,145,161,165,173,215,222,253,260,293,299,329,333,340,359,370,380,386,393,403,473,480,484,494,513,522,553,560,568,572,576,583,605,615,621,628,638,644,651,667,680,691,698,713,724,730,737,765,784,794,800,807,815,834,841,851,861,867,874,883,887,895,899,906,920,927,934,944,953,957,967,974,981,997,1001,1005,1012,1094,1101,1111,1159,1170,1177,1187,1194,1198,1215,1219,1230,1237,1241,1251,1258,1268,1274,1281,1285,1295,1307,1311,1317,1324,1332,1336,1343,1409,1415,1474,1495,1505,1512,1539,1546,1556,1568,1577,1589],{"type":54,"content":55},"paragraph",[56],{"text":57,"type":58},"Whether you’re a seasoned player in the creative industry or a savvy business owner interested in elevating your brand's advertising, motion graphics, and animation are techniques you can use to take your practice to the next level.","text",{"type":54,"content":60},[61,63,68],{"text":62,"type":58},"However, before you can do that, it’s important to ",{"text":64,"type":58,"marks":65},"understand the difference",[66],{"type":67},"bold",{"text":69,"type":58}," between each technique. That way, you can pinpoint the method best for you and use it to deliver a killer end product.",{"type":54,"content":71},[72],{"text":73,"type":58},"Ready to get started? Let’s run through the key differences between these two popular types of animation.",{"type":75,"attrs":76},"blok",{"id":77,"body":78},"9d7b30a1-76d0-4568-93c1-ffa19ae4a8b3",[79],{"_uid":80,"title":81,"button":82,"component":93,"description":94,"backgroundColor":95},"i-dcfadd96-037d-4f5d-ad70-ffc0e2a1c84d","Jumpstart your ideas with Linearity Curve\n",[83],{"_uid":84,"icon":33,"link":85,"size":89,"text":90,"type":91,"component":92},"e5e02788-07cf-4d00-8e8a-93084414d9ff",{"id":33,"url":86,"linktype":87,"fieldtype":88,"cached_url":86},"https:\u002F\u002Fwww.linearity.io\u002Fget-started","url","multilink","medium","Get Started","whiteFill","BaseButton","BlogComponentCta","Take your designs to the next level.\n\n","orange",{"type":97,"attrs":98,"content":100},"heading",{"level":99},2,[101],{"text":102,"type":58,"marks":103},"Historical context: the rise of animation and motion graphics",[104],{"type":67},{"type":54,"content":106},[107],{"text":108,"type":58},"The desire to capture movement and bring life to still images stretches back centuries, with early examples like the flip book (1800s).",{"type":54,"content":110},[111,113,117,119,124,126,137,139,143],{"text":112,"type":58},"The birth of animation as we know it began with the invention of celluloid film in the ",{"text":114,"type":58,"marks":115},"late 19th century",[116],{"type":67},{"text":118,"type":58},". Pioneers like Winsor McCay (",{"text":120,"type":58,"marks":121},"Gertie the Dinosaur",[122],{"type":123},"italic",{"text":125,"type":58},", 1914) and ",{"text":127,"type":58,"marks":128},"Walt Disney",[129,135],{"type":130,"attrs":131},"link",{"href":132,"uuid":133,"anchor":133,"target":134,"linktype":87},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fa-brief-history-of-disney",null,"_blank",{"type":136},"underline",{"text":138,"type":58}," (",{"text":140,"type":58,"marks":141},"Snow White and the Seven Dwarfs",[142],{"type":123},{"text":144,"type":58},", 1937) established hand-drawn animation as a dominant storytelling medium.",{"type":75,"attrs":146},{"id":77,"body":147},[148,152,157],{"_uid":149,"emoji":33,"bgColor":46,"markdown":150,"component":151},"i-8e5a1955-6035-4b79-b808-a082b7abcc6d","Motion graphics, on the other hand, emerged as a field much later, heavily influenced by technological 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animation for specific purposes beyond character-driven narratives.",{"type":97,"attrs":254,"content":255},{"level":167},[256],{"text":257,"type":58,"marks":258},"Motion graphics take center stage (1960s–present):",[259],{"type":67},{"type":174,"content":261},[262],{"type":177,"content":263},[264],{"type":54,"content":265},[266,270,272,276,278,282,284,291],{"text":267,"type":58,"marks":268},"Saul Bass and title sequences:",[269],{"type":67},{"text":271,"type":58}," The legendary graphic designer Saul Bass revolutionized title sequences with iconic works for films like ",{"text":273,"type":58,"marks":274},"Psycho",[275],{"type":123},{"text":277,"type":58}," (1960) and ",{"text":279,"type":58,"marks":280},"North by Northwest ",[281],{"type":123},{"text":283,"type":58},"(1959), showcasing the power of ",{"text":285,"type":58,"marks":286},"motion 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revolution",[318,321,322],{"type":130,"attrs":319},{"href":320,"uuid":133,"anchor":133,"target":134,"linktype":87},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcomputer-animation\u002F",{"type":67},{"type":136},{"text":324,"type":58,"marks":325},":",[326],{"type":67},{"text":328,"type":58}," The arrival of powerful computers in the late 20th century opened doors for sophisticated 3D motion graphics and visual effects, further solidifying motion graphics as a distinct field.",{"type":54,"content":330},[331],{"text":332,"type":58},"Today, animation and motion graphics co-exist and often complement each other. 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It deals almost exclusively with 2D graphics and ",{"text":351,"type":58,"marks":352},"2D graphic software",[353,356],{"type":130,"attrs":354},{"href":355,"uuid":133,"anchor":133,"target":134,"linktype":87},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002F2d-animation-software\u002F",{"type":136},{"text":358,"type":58},". ",{"type":54,"content":360},[361,368],{"text":362,"type":58,"marks":363},"Creating motion graphics",[364,367],{"type":130,"attrs":365},{"href":366,"uuid":133,"anchor":133,"target":134,"linktype":87},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-make-motion-graphics\u002F",{"type":136},{"text":369,"type":58}," enhances the visual impact of an otherwise lifeless image, it doesn’t do anything to further its narrative or give it one at all.",{"type":54,"content":371},[372,374,378],{"text":373,"type":58},"For example, do you know when you’re shopping online that a quick buy option appears on screen? Or when a static banner pauses when you hover over it? 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However, it’s also an umbrella term that categorizes the ",{"text":489,"type":58,"marks":490},"whole field of moving imagery",[491],{"type":67},{"text":493,"type":58},", including everything from cartoons and typography to motion graphics itself.",{"type":75,"attrs":495},{"id":77,"body":496},[497,508,510],{"_uid":498,"title":499,"button":500,"component":93,"description":506,"backgroundColor":507},"i-1df1fdfe-9f7c-4b6c-b041-705763f9f80d","Transform Your ideas into animations",[501],{"_uid":502,"icon":33,"link":503,"size":89,"text":505,"type":91,"component":92},"773c6fef-c7b4-4ef8-89f5-a0f4568ec5b5",{"id":33,"url":504,"linktype":87,"fieldtype":88,"cached_url":504},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Ftutorials\u002Fworkshops\u002Fcreate-your-first-animation-with-linearity-move\u002F","Start tutorial","Linearity Move is perfect for beginners and professionals alike. Make your first animation with Move.\n\n","green",{"lg":33,"md":33,"sm":33,"xl":33,"xs":33,"xl2":33,"xl3":33,"_uid":509,"initial":154,"component":155,"backgroundColor":156},"i-46896377-e31f-4820-8b07-cd14883b5636",{"_uid":511,"emoji":33,"bgColor":46,"markdown":512,"component":151},"i-03f6b4f7-034e-484a-8286-69ed73f22cbc","Think of animation as an all-encompassing umbrella that includes multiple motion graphic design styles.",{"type":54,"content":514},[515],{"text":516,"type":58,"marks":517},"This means that while motion graphics may always fall under the umbrella of animation, animation doesn’t always exclusively mean motion graphics—get it?",[518],{"type":519,"attrs":520},"textStyle",{"color":521},"#111717",{"type":75,"attrs":523},{"id":77,"body":524},[525],{"_uid":526,"cards":527,"component":552},"i-cdf7e245-d38a-4525-bca2-17312925105b",[528,541],{"_uid":529,"image":530,"button":534,"component":540},"3316bcc3-0742-4b40-a4aa-58671fe2e4b4",{"id":531,"alt":33,"name":33,"focus":33,"title":33,"source":33,"filename":532,"copyright":33,"fieldtype":35,"meta_data":533,"is_external_url":15},17475474,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F574x1020\u002F6ea7be6791\u002Ffilters_format-webp-_quality-75-1.webp",{},[535],{"_uid":536,"icon":33,"link":537,"size":89,"text":539,"type":91,"component":92},"800bb715-4fac-4066-bc3b-57c2987c165b",{"id":33,"url":538,"linktype":87,"fieldtype":88,"cached_url":538},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fanimated-templates\u002Fillustrated-vector-agency-ideas-ad\u002F","Get this template","BlogTwoColumnTemplatesItem",{"_uid":542,"image":543,"button":547,"component":540},"b43dae9f-5c33-423f-93fd-d66efd5d0294",{"id":544,"alt":33,"name":33,"focus":33,"title":33,"source":33,"filename":545,"copyright":33,"fieldtype":35,"meta_data":546,"is_external_url":15},17475473,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1019x1020\u002Fd881951188\u002Ffilters_format-webp-_quality-75-2.webp",{},[548],{"_uid":549,"icon":33,"link":550,"size":89,"text":539,"type":91,"component":92},"78651033-1ec1-47b5-a7c7-92405374d872",{"id":33,"url":551,"linktype":87,"fieldtype":88,"cached_url":551},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fanimated-templates\u002Fcreative-agency-showreel\u002F","BlogTwoColumnTemplates",{"type":97,"attrs":554,"content":555},{"level":99},[556],{"text":557,"type":58,"marks":558},"5 styles of animation",[559],{"type":67},{"type":54,"content":561},[562,564],{"text":563,"type":58},"Under the umbrella of animation, there are ",{"text":565,"type":58,"marks":566},"five main styles.",[567],{"type":67},{"type":54,"content":569},[570],{"text":571,"type":58},"Each one has different costs, uses, and requirements, and together, they are responsible for the entire world of graphics that we know, love, and use today.",{"type":54,"content":573},[574],{"text":575,"type":58},"Here are the five types of animation techniques.",{"type":97,"attrs":577,"content":578},{"level":167},[579],{"text":580,"type":58,"marks":581},"1. Traditional animation",[582],{"type":67},{"type":54,"content":584},[585,587,591,593,597,599,603],{"text":586,"type":58},"Are you familiar with ",{"text":588,"type":58,"marks":589},"Tarzan ",[590],{"type":123},{"text":592,"type":58},"(1999)? ",{"text":594,"type":58,"marks":595},"The Lion King ",[596],{"type":123},{"text":598,"type":58},"(1994)? ",{"text":600,"type":58,"marks":601},"Pinocchio ",[602],{"type":123},{"text":604,"type":58},"(1940)? Well, those are all made using traditional animation methods.",{"type":54,"content":606},[607,609,613],{"text":608,"type":58},"Traditional animation is a technique in which each frame is ",{"text":610,"type":58,"marks":611},"drawn by hand",[612],{"type":67},{"text":614,"type":58},". It can also be known as hand-drawn animation or cel animation, and until the age of computer animation, it was the dominant type of animation used in cinema.",{"type":75,"attrs":616},{"id":77,"body":617},[618],{"src":619,"_uid":620,"component":160},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002Fie53R2HEZ6g?feature=oembed","i-6643561a-5b94-41a8-b409-0a1dd6f72828",{"type":97,"attrs":622,"content":623},{"level":167},[624],{"text":625,"type":58,"marks":626},"2. Motion graphics",[627],{"type":67},{"type":54,"content":629},[630,632,636],{"text":631,"type":58},"As explained above, this is a subgenre of animation that turns a ",{"text":633,"type":58,"marks":634},"still image into a moving one.",[635],{"type":67},{"text":637,"type":58}," However, the image rarely has a story or an emotive edge.",{"type":75,"attrs":639},{"id":77,"body":640},[641],{"src":642,"_uid":643,"component":160},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FBR5IuoxNJUU?start=3&feature=oembed","i-93aca940-ed35-4c93-a9da-2565963e1111",{"type":97,"attrs":645,"content":646},{"level":167},[647],{"text":648,"type":58,"marks":649},"3. Stop motion animation",[650],{"type":67},{"type":54,"content":652},[653,655,659,661,665],{"text":654,"type":58},"This ",{"text":656,"type":58,"marks":657},"frame-by-frame",[658],{"type":67},{"text":660,"type":58}," movement of objects and figures creates an ",{"text":662,"type":58,"marks":663},"illusion of fluid movement",[664],{"type":67},{"text":666,"type":58},". This manual technique allows for any kind of physical item to star in a picture, as long as it keeps still, of course.",{"type":54,"content":668},[669,671,678],{"text":670,"type":58},"Though incredibly delicate and time-consuming, ",{"text":672,"type":58,"marks":673},"stop motion animation",[674,677],{"type":130,"attrs":675},{"href":676,"uuid":133,"anchor":133,"target":134,"linktype":87},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fstop-motion\u002F",{"type":136},{"text":679,"type":58}," is a popular and beautiful art form. ",{"type":75,"attrs":681},{"id":77,"body":682},[683,686,688],{"_uid":684,"emoji":33,"bgColor":46,"markdown":685,"component":151},"i-d920a233-4196-4e03-83fe-97365df2b56c","It was the style championed in films such as *Fantastic Mr. Fox* (2009) and *Coraline* (2009)",{"lg":33,"md":33,"sm":33,"xl":33,"xs":33,"xl2":33,"xl3":33,"_uid":687,"initial":154,"component":155,"backgroundColor":156},"i-0ff5e3d7-6f9a-4311-9541-cfd45348ae7d",{"src":689,"_uid":690,"component":160},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002Fn2igjYFojUo?feature=oembed","i-95568d25-63cb-4a2f-8093-cc28f130439a",{"type":97,"attrs":692,"content":693},{"level":167},[694],{"text":695,"type":58,"marks":696},"4. 2D animation",[697],{"type":67},{"type":54,"content":699},[700,707,709],{"text":701,"type":58,"marks":702},"Animating in 2D",[703,706],{"type":130,"attrs":704},{"href":705,"uuid":133,"anchor":133,"target":134,"linktype":87},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002F2d-animation\u002F",{"type":136},{"text":708,"type":58}," is probably the most common style of animation and refers to two-dimensional graphics that are rapidly sequenced to create the ",{"text":710,"type":58,"marks":711},"illusion of lifelike movement.",[712],{"type":67},{"type":54,"content":714},[715,717,723],{"text":716,"type":58},"Graphics drawn by hand are often categorized as traditional animation. But they can also be produced using ",{"text":718,"type":58,"marks":719},"animation software",[720,722],{"type":130,"attrs":721},{"href":355,"uuid":133,"anchor":133,"target":134,"linktype":87},{"type":136},{"text":242,"type":58},{"type":75,"attrs":725},{"id":77,"body":726},[727],{"src":728,"_uid":729,"component":160},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002F2tC2Q2xphRQ?start=2&feature=oembed","i-8bf7f3d2-5ad9-4f83-88d3-5604874fef73",{"type":97,"attrs":731,"content":732},{"level":167},[733],{"text":734,"type":58,"marks":735},"5. 3D animation",[736],{"type":67},{"type":54,"content":738},[739,741,745,747,751,753,757,759,763],{"text":740,"type":58},"This refers to graphics modeled in a ",{"text":742,"type":58,"marks":743},"three-dimensional virtual environment",[744],{"type":67},{"text":746,"type":58}," and then animated. It’s the most-used style in the animation industry today, and it has inspired movies such as ",{"text":748,"type":58,"marks":749},"Toy Story ",[750],{"type":123},{"text":752,"type":58},"(1995), ",{"text":754,"type":58,"marks":755},"Monsters Inc. ",[756],{"type":123},{"text":758,"type":58},"(2001), and ",{"text":760,"type":58,"marks":761},"Frozen ",[762],{"type":123},{"text":764,"type":58},"(2013).",{"type":54,"content":766},[767,769,773,775,782],{"text":768,"type":58},"Designers specializing in 3D animation begin by conceptualizing a character or object, creating a ",{"text":770,"type":58,"marks":771},"to-scale model",[772],{"type":67},{"text":774,"type":58},", and ",{"text":776,"type":58,"marks":777},"using 3D animation software",[778,781],{"type":130,"attrs":779},{"href":780,"uuid":133,"anchor":133,"target":134,"linktype":87},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-software\u002F",{"type":136},{"text":783,"type":58}," to bring it to life.",{"type":54,"content":785},[786,788,792],{"text":787,"type":58},"Integrating the 3D model into the digital environment decked out with special effects allows them to watch how it responds to and ",{"text":789,"type":58,"marks":790},"acts in a 360° space",[791],{"type":67},{"text":793,"type":58},", producing a pretty darn accurate end product.",{"type":75,"attrs":795},{"id":77,"body":796},[797],{"src":798,"_uid":799,"component":160},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FbwzLiQZDw2I?feature=oembed","i-ef7b3f2e-d557-4ff6-bcda-24b75a9854d4",{"type":97,"attrs":801,"content":802},{"level":99},[803],{"text":804,"type":58,"marks":805},"Motion graphics vs. animation: a comparison",[806],{"type":67},{"type":54,"content":808},[809,811],{"text":810,"type":58},"Now that you understand the key differences, let's compare both modes so that you can pinpoint which ",{"text":812,"type":58,"marks":813},"best suits your requirements.",[814],{"type":67},{"type":75,"attrs":816},{"id":77,"body":817},[818],{"_uid":819,"image":820,"title":827,"button":828,"component":832,"description":833},"i-9f661ae6-4995-4e42-b38b-9acc277db0eb",[821],{"_uid":822,"image":823,"imageAlt":38,"component":38},"a34791cc-3805-497c-8c58-f3a5a93df2a9",{"id":824,"alt":33,"name":33,"focus":33,"title":33,"source":33,"filename":825,"copyright":33,"fieldtype":35,"meta_data":826,"is_external_url":15},17423592,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F688x488\u002Ff85f7be569\u002Fsnippet-banner-image.png",{},"Bring motion in-house",[829],{"_uid":830,"icon":33,"link":831,"size":89,"text":90,"type":91,"component":92},"efcb819f-5ec6-41ae-b270-8b5898ef1319",{"id":33,"url":86,"linktype":87,"fieldtype":88,"cached_url":86},"BlogComponentBigCta","Animate marketing assets in seconds with Linearity Move.",{"type":97,"attrs":835,"content":836},{"level":167},[837],{"text":838,"type":58,"marks":839},"Statistics vs. narratives",[840],{"type":67},{"type":54,"content":842},[843,845,849],{"text":844,"type":58},"Motion graphics tend to be less captivating than animation. They simply aim to enhance the delivery of a selling point, statistic, or instruction, while animation concentrates on ",{"text":846,"type":58,"marks":847},"crafting a narrative",[848],{"type":67},{"text":850,"type":58}," and developing characters.",{"type":54,"content":852},[853,855,859],{"text":854,"type":58},"A successful animation connects with its audience, tugs at their heartstrings, and tells a story. Meanwhile, a functioning motion graphic merely ",{"text":856,"type":58,"marks":857},"informs, teaches, or instructs",[858],{"type":67},{"text":860,"type":58}," them.",{"type":75,"attrs":862},{"id":77,"body":863},[864],{"_uid":865,"emoji":33,"bgColor":46,"markdown":866,"component":151},"i-97fbedf1-fcbe-44a5-a23d-1515fc90729d","If the animated picture you’re looking at tells a gripping story or enhances a narrative, chances are you have an animation and not a motion graphic.",{"type":97,"attrs":868,"content":869},{"level":167},[870],{"text":871,"type":58,"marks":872},"Simple vs. complex",[873],{"type":67},{"type":54,"content":875},[876,878,882],{"text":877,"type":58},"Generally speaking, motion graphics call for ",{"text":879,"type":58,"marks":880},"less complex designs than animation",[881],{"type":67},{"text":242,"type":58},{"type":54,"content":884},[885],{"text":886,"type":58},"Now, don’t get it twisted. This doesn’t mean that designing them is a piece of cake. It just means that creating a superbly effective motion graphic usually requires fewer resources.",{"type":54,"content":888},[889,891],{"text":890,"type":58},"For example, do you want to design a pop-out title for your company’s introductory video? With the right software, you can likely do so swiftly and with ",{"text":892,"type":58,"marks":893},"little to no complications.",[894],{"type":67},{"type":54,"content":896},[897],{"text":898,"type":58},"If you’re hoping to produce a captivating animated feature from start to finish, one that meets its function expertly just like the pop-out title on your company’s introductory video did, then you’ll need an extensive skillset, ample resources, and an empty calendar.",{"type":97,"attrs":900,"content":901},{"level":167},[902],{"text":903,"type":58,"marks":904},"Reasonably priced vs. expensive",[905],{"type":67},{"type":54,"content":907},[908,910,914,916],{"text":909,"type":58},"As mentioned above, designing an animation that meets its function tends to be more ",{"text":911,"type":58,"marks":912},"time-consuming and complex",[913],{"type":67},{"text":915,"type":58}," than creating a satisfactory motion graphic. Producing a motion graphic requires less specific input and is thus generally ",{"text":917,"type":58,"marks":918},"less expensive.",[919],{"type":67},{"type":75,"attrs":921},{"id":77,"body":922},[923],{"_uid":924,"emoji":925,"bgColor":46,"markdown":926,"component":151},"i-654028d3-72ec-4e82-88c5-6341f438abee","💡","With the increasing use of artificial intelligence in animation creation, you can expect to see the current high prices [decrease by around 30%](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-statistics\u002F).",{"type":97,"attrs":928,"content":929},{"level":167},[930],{"text":931,"type":58,"marks":932},"2D vs. 3D",[933],{"type":67},{"type":54,"content":935},[936,938,942],{"text":937,"type":58},"Another distinguishing feature between animation and motion graphics is their difference in dimensions. While animation can refer to ",{"text":939,"type":58,"marks":940},"both 2D and 3D graphics,",[941],{"type":67},{"text":943,"type":58}," things like banners and GIFs are almost exclusively comprised of 2D images.",{"type":54,"content":945},[946,948,952],{"text":947,"type":58},"While this difference may result in motion graphics appearing less riveting than the realistic graphics defined by animation, that isn’t necessarily a bad thing. A motion graphic isn't going to capture your heart or seem lifelike. It serves to ",{"text":949,"type":58,"marks":950},"direct and inform",[951],{"type":67},{"text":242,"type":58},{"type":54,"content":954},[955],{"text":956,"type":58},"A 2D design is often easier to digest and understand, enabling the viewer to promptly follow its instructions and the motion graphic to meet its goal.",{"type":54,"content":958},[959,961,965],{"text":960,"type":58},"However, 3D motion graphics is no longer limited to high-budget productions and we are seeing this trend become increasingly common. With user-friendly 3D software becoming more accessible, we can expect a",{"text":962,"type":58,"marks":963}," surge in 3D elements",[964],{"type":67},{"text":966,"type":58}," seamlessly integrated into motion graphics projects.",{"type":75,"attrs":968},{"id":77,"body":969},[970],{"_uid":971,"markdown":972,"component":973},"i-33a9c080-fab4-4166-b998-37c5c96c8ded","\"If we are talking motion graphic trends, then I predict the following:  \n1) 3D textures: using 3D textures in a 2D animation environments.  \n2) Experimental minimalism: simple shapes and high contrast colors in a minimalist composition to avoid distractions.”—Maddy Zoli, Senior Designer at Linearity","BlogComponentQuote",{"type":97,"attrs":975,"content":976},{"level":167},[977],{"text":978,"type":58,"marks":979},"Accessory vs. main focus",[980],{"type":67},{"type":54,"content":982},[983,985,989,991,995],{"text":984,"type":58},"Generally speaking, motion graphics tend to ",{"text":986,"type":58,"marks":987},"integrate over preexisting live-action",[988],{"type":67},{"text":990,"type":58}," or real-life footage, such as a video or website. However, animations, on the other hand, tend to exist as ",{"text":992,"type":58,"marks":993},"standalone imagery",[994],{"type":67},{"text":996,"type":58}," over a generated background of other animations.",{"type":54,"content":998},[999],{"text":1000,"type":58},"However, in film title design, motion graphics take center stage. ",{"type":54,"content":1002},[1003],{"text":1004,"type":58},"An additional difference is that motion graphics developed out of experiments in computer graphics, whereas animation developed out of art and comics",{"type":97,"attrs":1006,"content":1007},{"level":99},[1008],{"text":1009,"type":58,"marks":1010},"A quick summary table of the differences",[1011],{"type":67},{"type":75,"attrs":1013},{"id":77,"body":1014},[1015],{"_uid":1016,"content":1017,"component":1092,"showHeader":1093},"i-04a9f654-8634-432c-bf36-e5ee4c115e6d",{"tbody":1018,"thead":1081,"fieldtype":1091},[1019,1033,1045,1057,1069],{"_uid":1020,"body":1021,"component":1032},"ec96d931-f500-414d-934f-0d43e3eed6df",[1022,1026,1029],{"_uid":1023,"value":1024,"component":1025},"5f9394a7-e40f-4463-942b-ac37ec4a278a","Focus","_table_col",{"_uid":1027,"value":1028,"component":1025},"3463dee5-ea3c-4b55-8f89-360da48bdc3d","Statistics and instructions",{"_uid":1030,"value":1031,"component":1025},"4007a6f2-1d4e-4e6f-98b4-e56ab80509e3","Narratives","_table_row",{"_uid":1034,"body":1035,"component":1032},"323a099d-a31a-4c12-96f4-c5fd666c3ee9",[1036,1039,1042],{"_uid":1037,"value":1038,"component":1025},"22d84fac-4bb6-42a5-a996-0dd4c5606f94","Complexity",{"_uid":1040,"value":1041,"component":1025},"6aa518a8-6c81-4ed8-b76a-44aa4d5ff99b","Simple",{"_uid":1043,"value":1044,"component":1025},"93070c70-86a0-4ccb-961c-28b9b0522d96","Complex",{"_uid":1046,"body":1047,"component":1032},"52f78f03-b511-4ad5-b231-e93e5387c938",[1048,1051,1054],{"_uid":1049,"value":1050,"component":1025},"dd09cdc7-f6f8-41db-b178-d27c20cf4999","Cost",{"_uid":1052,"value":1053,"component":1025},"b9ff74fa-27f0-4e13-a36d-eb8ed13cf9e6","Reasonably priced",{"_uid":1055,"value":1056,"component":1025},"10977453-5ee5-456c-a97f-836abf08b1cc","Expensive",{"_uid":1058,"body":1059,"component":1032},"00dec5c4-432c-4e7d-89ba-1301bed2e6e1",[1060,1063,1066],{"_uid":1061,"value":1062,"component":1025},"0ca0ab3c-dcc5-46e8-8a94-e15531fb5717","Dimension",{"_uid":1064,"value":1065,"component":1025},"3621a623-5b2b-4742-ac2e-e2cd7a018490","Mainly 2D",{"_uid":1067,"value":1068,"component":1025},"b6308d44-4a5a-49df-a1db-1299e3a0cb21","2D and 3D",{"_uid":1070,"body":1071,"component":1032},"76330df8-093b-405d-ad69-6642d2195288",[1072,1075,1078],{"_uid":1073,"value":1074,"component":1025},"85916b26-df55-421f-9a99-b6a5ad662d6e","Role",{"_uid":1076,"value":1077,"component":1025},"4eebe3d9-9c05-4589-9ff2-9fa1e12e8041","Accessory (but not always)",{"_uid":1079,"value":1080,"component":1025},"b6ee8eea-1876-4cba-9f71-3a0a75bcb6c9","Main focus",[1082,1085,1088],{"_uid":1083,"value":33,"component":1084},"7e320148-24ca-4b1d-8929-2b9d6b1eb3ed","_table_head",{"_uid":1086,"value":1087,"component":1084},"5c084b05-c922-4986-bae1-1d460cc7b87a","Motion graphics",{"_uid":1089,"value":1090,"component":1084},"35505487-7977-4f63-b0a9-4fa5d2ec6350","Animation","table","BlogTableComponent",true,{"type":97,"attrs":1095,"content":1096},{"level":99},[1097],{"text":1098,"type":58,"marks":1099},"The software used for both",[1100],{"type":67},{"type":54,"content":1102},[1103,1105,1109],{"text":1104,"type":58},"Years ago, graphic designers used only physical tools to create scenes, characters, or accessories. Today, animators and graphic artists alike have a huge",{"text":1106,"type":58,"marks":1107}," range of digital tools",[1108],{"type":67},{"text":1110,"type":58}," at their fingertips that allow them to produce clean, functional designs promptly. Here are some of our favorite tools used for both:",{"type":174,"content":1112},[1113,1135,1141,1147,1153],{"type":177,"content":1114},[1115],{"type":54,"content":1116},[1117,1124,1126,1133],{"text":1118,"type":58,"marks":1119},"Linearity Curve",[1120,1123],{"type":130,"attrs":1121},{"href":1122,"uuid":133,"anchor":133,"target":134,"linktype":87},"https:\u002F\u002Fwww.linearity.io\u002Fcurve\u002F",{"type":136},{"text":1125,"type":58}," and ",{"text":1127,"type":58,"marks":1128},"Linearity Move",[1129,1132],{"type":130,"attrs":1130},{"href":1131,"uuid":133,"anchor":133,"target":134,"linktype":87},"https:\u002F\u002Fwww.linearity.io\u002Fmove\u002F",{"type":136},{"text":1134,"type":58}," (used together as a powerful combination)",{"type":177,"content":1136},[1137],{"type":54,"content":1138},[1139],{"text":1140,"type":58},"MAYA",{"type":177,"content":1142},[1143],{"type":54,"content":1144},[1145],{"text":1146,"type":58},"Blender",{"type":177,"content":1148},[1149],{"type":54,"content":1150},[1151],{"text":1152,"type":58},"Animate",{"type":177,"content":1154},[1155],{"type":54,"content":1156},[1157],{"text":1158,"type":58},"Adobe After Effects",{"type":75,"attrs":1160},{"id":77,"body":1161},[1162,1165,1167],{"src":1163,"_uid":1164,"component":160},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FjcLFCSjFK08","i-9b16c736-2083-44fd-b528-b2a6cdae05c2",{"lg":33,"md":33,"sm":33,"xl":33,"xs":33,"xl2":33,"xl3":33,"_uid":1166,"initial":154,"component":155,"backgroundColor":156},"i-ae4db9ab-32ce-415b-9163-985ff24053af",{"_uid":1168,"emoji":33,"bgColor":46,"markdown":1169,"component":151},"i-d0961a2a-d344-4951-b763-e82da317db28","Interested in using our graphic design and animation tools? Check out [our pricing](https:\u002F\u002Fwww.linearity.io\u002Fpricing\u002F) here. Spoiler alert: you can try our tools for free.",{"type":97,"attrs":1171,"content":1172},{"level":99},[1173],{"text":1174,"type":58,"marks":1175},"Which technique should you use?",[1176],{"type":67},{"type":54,"content":1178},[1179,1181,1185],{"text":1180,"type":58},"Now that you’re up to speed on all things motion graphics vs animation, it’s time to pinpoint the mode that will best leverage your skill set and meet your requirements. Below are some ",{"text":1182,"type":58,"marks":1183},"key questions",[1184],{"type":67},{"text":1186,"type":58}," to consider before you make your pick.",{"type":97,"attrs":1188,"content":1189},{"level":167},[1190],{"text":1191,"type":58,"marks":1192},"Do you want your graphic to tell a story?",[1193],{"type":67},{"type":54,"content":1195},[1196],{"text":1197,"type":58},"If you answered yes, you should probably go for animation.",{"type":54,"content":1199},[1200,1201,1205,1207,1214],{"text":1090,"type":58},{"text":1202,"type":58,"marks":1203}," breathes life into a character",[1204],{"type":67},{"text":1206,"type":58},". It enables viewers to connect with the characters and their stories on an emotional level. Take, for example, ",{"text":1208,"type":58,"marks":1209},"Studio Ghibli's masterpieces",[1210,1213],{"type":130,"attrs":1211},{"href":1212,"uuid":133,"anchor":133,"target":134,"linktype":87},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fstudio-ghibli",{"type":136},{"text":358,"type":58},{"type":54,"content":1216},[1217],{"text":1218,"type":58},"Ghibli characters aren't just drawn; they're animated with meticulous attention to detail. Subtle movements like a furrowed brow, a trembling hand, or the way hair blows in the wind all contribute to conveying emotions and personality.  This makes them feel real and relatable, even if they're fantastical creatures like Totoro or No-Face.",{"type":75,"attrs":1220},{"id":77,"body":1221},[1222,1225,1227],{"src":1223,"_uid":1224,"component":160},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FGAp2_0JJskk?feature=oembed","i-82bf4991-dd6e-4480-ae0d-a631552a6463",{"lg":33,"md":33,"sm":33,"xl":33,"xs":33,"xl2":33,"xl3":33,"_uid":1226,"initial":154,"component":155,"backgroundColor":156},"i-69c4a0af-2186-4804-b7de-77cac87fd414",{"_uid":1228,"emoji":33,"bgColor":46,"markdown":1229,"component":151},"i-92d3969d-bb21-4756-9aa1-01aa06bc01b3","Animation will make your narrative more realistic and captivating. So, if you aim to take your audience on a journey, animation is the right medium for you.",{"type":97,"attrs":1231,"content":1232},{"level":167},[1233],{"text":1234,"type":58,"marks":1235},"Do you want your graphics to be the focus of your media?",[1236],{"type":67},{"type":54,"content":1238},[1239],{"text":1240,"type":58},"If you answered no, we suggest you opt for motion graphics.",{"type":54,"content":1242},[1243,1245,1249],{"text":1244,"type":58},"3D animations are made to captivate, and thus, they tend to steal the show. If you’re merely looking to enhance your pre-existing website or instructional video, ",{"text":1246,"type":58,"marks":1247},"keep things simple",[1248],{"type":67},{"text":1250,"type":58}," with a functional motion graphic.",{"type":97,"attrs":1252,"content":1253},{"level":167},[1254],{"text":1255,"type":58,"marks":1256},"Are you using your animated graphics to instruct or teach viewers?",[1257],{"type":67},{"type":54,"content":1259},[1260,1262,1266],{"text":1261,"type":58},"If you answered yes, we advise",{"text":1263,"type":58,"marks":1264}," incorporating motion graphics",[1265],{"type":67},{"text":1267,"type":58}," into your presentation, video, or image. Their simple nature makes them fantastic learning aids and visual cues.",{"type":75,"attrs":1269},{"id":77,"body":1270},[1271],{"_uid":1272,"emoji":33,"bgColor":46,"markdown":1273,"component":151},"i-720924ae-aa09-46b1-8425-b091536714c9","If you’re preparing an animated presentation, stand out from the crowd by including some captivating motion design.",{"type":97,"attrs":1275,"content":1276},{"level":167},[1277],{"text":1278,"type":58,"marks":1279},"Will your graphic be used for corporate branding purposes?",[1280],{"type":67},{"type":54,"content":1282},[1283],{"text":1284,"type":58},"If you answered no, then consider using animation. If you answered yes, it’s motion graphics for you.",{"type":54,"content":1286},[1287,1289,1293],{"text":1288,"type":58},"While the vivid and catchy nature of a cartoon or 3D object may be enticing, it can also be labeled as fantastical, distracting, or childlike, thereby making it ",{"text":1290,"type":58,"marks":1291},"unsuitable for certain projects",[1292],{"type":67},{"text":1294,"type":58}," or settings.",{"type":54,"content":1296},[1297,1299,1306],{"text":1298,"type":58},"That’s why we recommend using plain 2D graphics for a project that is rooted in professional settings such as an office, university, or informative website. You're probably already familiar with the ",{"text":1300,"type":58,"marks":1301},"2D corporate illustration style",[1302,1305],{"type":130,"attrs":1303},{"href":1304,"uuid":133,"anchor":133,"target":134,"linktype":87},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcorporate-illustrations",{"type":136},{"text":242,"type":58},{"type":54,"content":1308},[1309],{"text":1310,"type":58},"However, animation does have its place for some corporate purposes and can be particularly useful for training or when used in conjunction with motion graphics to make explainer videos.",{"type":75,"attrs":1312},{"id":77,"body":1313},[1314],{"src":1315,"_uid":1316,"component":160},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FuGPXaDaNla0?feature=oembed","i-c91544cd-3070-4b9b-a436-51e9116fcc1c",{"type":97,"attrs":1318,"content":1319},{"level":99},[1320],{"text":1321,"type":58,"marks":1322},"Animation vs. motion graphics as a career",[1323],{"type":67},{"type":54,"content":1325},[1326,1328],{"text":1327,"type":58},"Hopefully, at this point in the article, you’ve realized that animation and motion design are different. So, it should be no surprise that they offe",{"text":1329,"type":58,"marks":1330},"r diverse and exciting career paths. ",[1331],{"type":67},{"type":54,"content":1333},[1334],{"text":1335,"type":58},"Here's a breakdown of some key roles and the skillsets needed to thrive in each:",{"type":97,"attrs":1337,"content":1338},{"level":167},[1339],{"text":1340,"type":58,"marks":1341},"Motion graphics careers",[1342],{"type":67},{"type":174,"content":1344},[1345,1380,1390],{"type":177,"content":1346},[1347],{"type":54,"content":1348},[1349,1357,1360,1362,1369,1371,1378],{"text":1350,"type":58,"marks":1351},"Motion graphics designer",[1352,1355,1356],{"type":130,"attrs":1353},{"href":1354,"uuid":133,"anchor":133,"target":134,"linktype":87},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fmotion-designer\u002F",{"type":67},{"type":136},{"text":324,"type":58,"marks":1358},[1359],{"type":67},{"text":1361,"type":58}," These artists create animated visuals for various purposes, like marketing videos, explainer videos, and title sequences. They require strong graphic design skills, an understanding of ",{"text":1363,"type":58,"marks":1364},"animation principles",[1365,1368],{"type":130,"attrs":1366},{"href":1367,"uuid":133,"anchor":133,"target":134,"linktype":87},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fprinciples-of-animation",{"type":136},{"text":1370,"type":58},", proficiency in motion graphics software, and the ability to communicate ideas visually so that they can bring graphic elements and ",{"text":1372,"type":58,"marks":1373},"any typography",[1374,1377],{"type":130,"attrs":1375},{"href":1376,"uuid":133,"anchor":133,"target":134,"linktype":87},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-animate-text\u002F",{"type":136},{"text":1379,"type":58}," to life.",{"type":177,"content":1381},[1382],{"type":54,"content":1383},[1384,1388],{"text":1385,"type":58,"marks":1386},"3D motion graphics artist:",[1387],{"type":67},{"text":1389,"type":58}," This role requires 3D software expertise to create and animate 3D models for motion graphics projects. Skills in lighting, texturing, and rendering are also essential.",{"type":177,"content":1391},[1392],{"type":54,"content":1393},[1394,1398,1400,1407],{"text":1395,"type":58,"marks":1396},"Kinetic typographer:",[1397],{"type":67},{"text":1399,"type":58}," Specialists in animating text, ",{"text":1401,"type":58,"marks":1402},"kinetic typographers",[1403,1406],{"type":130,"attrs":1404},{"href":1405,"uuid":133,"anchor":133,"target":134,"linktype":87},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fkinetic-typography\u002F",{"type":136},{"text":1408,"type":58}," create engaging and informative text-based animations. They require strong typography skills, an understanding of animation principles, and proficiency in motion graphics software.",{"type":97,"attrs":1410,"content":1411},{"level":167},[1412],{"text":1090,"type":58,"marks":1413},[1414],{"type":67},{"type":174,"content":1416},[1417,1427,1446,1464],{"type":177,"content":1418},[1419],{"type":54,"content":1420},[1421,1425],{"text":1422,"type":58,"marks":1423},"Animator (2D or 3D):",[1424],{"type":67},{"text":1426,"type":58}," Animators bring characters and objects to life with movement and expression. They require strong drawing\u002Fmodeling skills, an understanding of animation principles (timing, spacing, etc.), and the ability to collaborate effectively.",{"type":177,"content":1428},[1429],{"type":54,"content":1430},[1431,1435,1437,1444],{"text":1432,"type":58,"marks":1433},"Character designer:",[1434],{"type":67},{"text":1436,"type":58}," ",{"text":1438,"type":58,"marks":1439},"Character designers",[1440,1443],{"type":130,"attrs":1441},{"href":1442,"uuid":133,"anchor":133,"target":134,"linktype":87},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcharacter-design\u002F",{"type":136},{"text":1445,"type":58}," are responsible for creating characters' visual identities. They need impressive drawing skills, an understanding of anatomy and character development, and the ability to translate ideas into visually appealing characters.",{"type":177,"content":1447},[1448],{"type":54,"content":1449},[1450,1454,1455,1462],{"text":1451,"type":58,"marks":1452},"Storyboarding artist:",[1453],{"type":67},{"text":1436,"type":58},{"text":1456,"type":58,"marks":1457},"Storyboard animation artists",[1458,1461],{"type":130,"attrs":1459},{"href":1460,"uuid":133,"anchor":133,"target":134,"linktype":87},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fstoryboarding-in-animation\u002F",{"type":136},{"text":1463,"type":58}," visually map out the narrative flow of an animation project. They require storytelling skills, the ability to translate scripts into visuals, and a good understanding of filmmaking techniques.",{"type":177,"content":1465},[1466],{"type":54,"content":1467},[1468,1472],{"text":1469,"type":58,"marks":1470},"Concept artist:",[1471],{"type":67},{"text":1473,"type":58}," Concept artists set the visual tone for an animation project, creating initial sketches and paintings of characters, environments, and props. They need a strong imagination, a broad knowledge of design principles, and the ability to translate ideas into compelling visuals.",{"type":54,"content":1475},[1476,1478,1485,1486,1493],{"text":1477,"type":58},"Breaking into either of these careers can be tough if you don’t have the correct skillset. There are ",{"text":1479,"type":58,"marks":1480},"plenty of animation tips",[1481,1484],{"type":130,"attrs":1482},{"href":1483,"uuid":133,"anchor":133,"target":134,"linktype":87},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-tips\u002F",{"type":136},{"text":1125,"type":58},{"text":1487,"type":58,"marks":1488},"various animation courses",[1489,1492],{"type":130,"attrs":1490},{"href":1491,"uuid":133,"anchor":133,"target":134,"linktype":87},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-courses\u002F",{"type":136},{"text":1494,"type":58}," available (free and paid) to help you brush up on anything you feel may be lacking.",{"type":54,"content":1496},[1497,1499,1503],{"text":1498,"type":58},"These resources are helpful for novice animators and motion graphic designers, and even those who consider themselves pros but want to ",{"text":1500,"type":58,"marks":1501},"expand their knowledge",[1502],{"type":67},{"text":1504,"type":58}," and keep their skills fresh.",{"type":97,"attrs":1506,"content":1507},{"level":167},[1508],{"text":1509,"type":58,"marks":1510},"Shared skills",[1511],{"type":67},{"type":54,"content":1513},[1514,1516,1520,1522,1529,1531,1538],{"text":1515,"type":58},"Both animation and motion graphics require a ",{"text":1517,"type":58,"marks":1518},"solid understanding of art fundamentals ",[1519],{"type":67},{"text":1521,"type":58},"(color theory, composition, etc.), ",{"text":1523,"type":58,"marks":1524},"strong creative skills",[1525,1528],{"type":130,"attrs":1526},{"href":1527,"uuid":133,"anchor":133,"target":134,"linktype":87},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-improve-creativity\u002F",{"type":136},{"text":1530,"type":58},", and visual storytelling. Excellent communication and collaboration skills are crucial for working effectively within ",{"text":1532,"type":58,"marks":1533},"creative teams",[1534,1537],{"type":130,"attrs":1535},{"href":1536,"uuid":133,"anchor":133,"target":134,"linktype":87},"https:\u002F\u002Fwww.linearity.io\u002Fbusiness\u002Fsolutions\u002Fcreative-teams-design\u002F",{"type":136},{"text":242,"type":58},{"type":97,"attrs":1540,"content":1541},{"level":99},[1542],{"text":1543,"type":58,"marks":1544},"Key takeaways",[1545],{"type":67},{"type":54,"content":1547},[1548,1550,1554],{"text":1549,"type":58},"Whether you opt for a delightful animation or a sharp motion graphic, the most effective graphics enhance your project and yield results. Any animation that ",{"text":1551,"type":58,"marks":1552},"reaches its purpose",[1553],{"type":67},{"text":1555,"type":58}," (education, information, entertainment, etc.) is a successful design.‍",{"type":54,"content":1557},[1558,1560,1566],{"text":1559,"type":58},"Ready to take your graphic design creations to the next level? ",{"text":1118,"type":58,"marks":1561},[1562,1565],{"type":130,"attrs":1563},{"href":1564,"uuid":133,"anchor":133,"target":134,"linktype":87},"https:\u002F\u002Flinearity.io\u002Fget-started",{"type":136},{"text":1567,"type":58}," puts all the design tools you need in your hands, whether you prefer creating on Mac, iPad, or iPhone.",{"type":54,"content":1569},[1570,1575],{"text":1127,"type":58,"marks":1571},[1572,1574],{"type":130,"attrs":1573},{"href":1131,"uuid":133,"anchor":133,"target":134,"linktype":87},{"type":136},{"text":1576,"type":58}," removes the barrier between static design and animation. You can effortlessly add motion to your static graphics and create dynamic presentations, eye-catching marketing materials, or engaging announcement posts.",{"type":54,"content":1578},[1579,1581,1588],{"text":1580,"type":58},"Get started for free below, or check out our ",{"text":1582,"type":58,"marks":1583},"Pro and Org plans",[1584,1587],{"type":130,"attrs":1585},{"href":1586,"uuid":133,"anchor":133,"target":134,"linktype":87},"https:\u002F\u002Fwww.linearity.io\u002Fpricing\u002F",{"type":136},{"text":242,"type":58},{"type":75,"attrs":1590},{"id":77,"body":1591},[1592,1603,1606],{"_uid":1593,"image":1594,"title":827,"button":1599,"component":832,"description":833},"i-a9e2388c-0282-4070-8434-750983a2a5a0",[1595],{"_uid":1596,"image":1597,"imageAlt":38,"component":38},"47a2f329-4b30-4e76-878e-bac2d2221f16",{"id":824,"alt":33,"name":33,"focus":33,"title":33,"source":33,"filename":825,"copyright":33,"fieldtype":35,"meta_data":1598,"is_external_url":15},{},[1600],{"_uid":1601,"icon":33,"link":1602,"size":89,"text":90,"type":91,"component":92},"c2334af9-37e3-4e5f-aec5-dc3958080d68",{"id":33,"url":86,"linktype":87,"fieldtype":88,"cached_url":86},{"lg":33,"md":33,"sm":33,"xl":1604,"xs":33,"xl2":33,"xl3":33,"_uid":1605,"initial":154,"component":155,"backgroundColor":156},"40","i-41b0276e-8ca1-49de-bc12-9ab4261f723a",{"_uid":1607,"component":1608,"questions":1609},"i-323fba5c-e136-41f6-a9b1-632ffa7b1514","BlogFaqSection",[1610,1611,1612,1613,1614,1615],"a857e6eb-2397-438e-8cbe-ec4dfcc25f67","11268a7b-e0f2-46b1-9df2-b4d91276456a","032fa9c0-3ef0-40dc-919f-544dc283bae2","4d0c1b30-8e41-4c2d-a7e4-a32c5fc627e3","6b0a4207-890d-4394-9eff-0d6299ca80aa","52182f27-143d-4d8b-b234-586d9f35bcae","RichtextComponent","BlogPage",{"id":1619,"alt":43,"name":33,"focus":33,"title":43,"source":33,"filename":1620,"copyright":33,"fieldtype":35,"meta_data":1621,"is_external_url":15},18932104,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F9c29738ea2\u002Fmotion-graphics-vs-animation_thumbnail.png",{},{"id":1623,"filename":1624,"fieldtype":35,"is_external_url":15},18540915,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fbbbc97a1d4\u002Fmotion-graphics-vs-animation-newblogcover.png","Your Next Career Move: Motion Graphics vs. Animation","2024-05-16 12:46","In this article, we break down the differences, applications, and strengths of motion graphics and animation.","motion-graphics-vs-animation","blog\u002Fmotion-graphics-vs-animation",490,[],529362778,"417d1404-4b44-41d5-bce6-c08d40092271","2024-12-09T16:05:40.448Z","default",[],{"id":133,"alt":133,"name":33,"focus":133,"title":133,"source":133,"filename":33,"copyright":133,"fieldtype":35,"meta_data":1638},{},"education","animation-resources","blog\u002Ftag\u002Fanimation-resources",-50,[],529362804,"0a345a74-c46f-4948-8371-0a16be865dee","2024-12-09T16:05:25.762Z",[],"52ca0d64-1cb9-44f4-b123-1f56000ee0e6",[1650],{"_uid":1651,"image":1652,"imageAlt":37,"component":38},"282924e0-f298-43e6-88f6-5149e83234f8",{"id":1653,"alt":33,"name":33,"focus":33,"title":33,"source":33,"filename":1654,"copyright":33,"fieldtype":35,"meta_data":1655,"is_external_url":15},17501763,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fx\u002Fcc17d9e9a4\u002Fanimatic-cover.avif",{},"What’s an animatic? Benefits, uses, and real-world examples",[1658],{"name":1659,"created_at":1660,"published_at":1661,"updated_at":1662,"id":1663,"uuid":1664,"content":1665,"slug":1676,"full_slug":1677,"sort_by_date":133,"position":1678,"tag_list":1679,"is_startpage":15,"parent_id":1680,"meta_data":133,"group_id":1681,"first_published_at":1682,"release_id":133,"lang":1635,"path":133,"alternates":1683,"default_full_slug":133,"translated_slugs":133,"_stopResolving":1093},"Ben Barnhart","2024-08-15T11:50:35.957Z","2026-09-05T00:11:16.902Z","2026-09-05T00:11:16.912Z",536119243,"73c16816-b6c3-450e-b946-28850c043cb6",{"_uid":1666,"name":1659,"image":1667,"socials":1671,"position":1672,"component":1673,"description":1674,"otherAuthors":1675},"cf631716-3540-49e3-8c64-f25a28dce094",{"id":1668,"alt":33,"name":33,"focus":33,"title":33,"source":33,"filename":1669,"copyright":33,"fieldtype":35,"meta_data":1670,"is_private":15,"is_external_url":15},17014174,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1320x1388\u002F1306506725\u002Fscreen-shot-2023-05-24-at-14-54-28.png",{},[],"Content Lead","AuthorPage","Ben is a Content Lead for Linearity living in Berlin. His hobbies include board games, cooking, reading, and writing.\n\n",[],"ben-barnhart","blog\u002Fauthor\u002Fben-barnhart",10,[],536121488,"faf027a3-1d0d-45c5-a705-60465ed97628","2024-12-09T16:05:25.397Z",[],{"id":1685,"alt":1686,"name":33,"focus":33,"title":1686,"source":33,"filename":1687,"copyright":33,"fieldtype":35,"meta_data":1688,"is_external_url":15},18932230,"What’s an animatic? Benefits, uses, and real-world examples | Linearity","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fd758a89661\u002Fanimatic_widget.png",{},[1690],{"_uid":1691,"content":1692,"component":1616},"693caa49-ea40-4703-a23c-c656327654d5",{"type":51,"content":1693},[1694,1699,1718,1729,1734,1750,1757,1768,1774,1791,1802,1808,1828,1833,1861,1868,1873,1878,2017,2024,2035,2055,2066,2076,2087,2092,2098,2109,2114,2120,2125,2132,2148,2153,2164,2185,2195,2202,2211,2230,2236,2245,2262,2276,2282,2291,2300,2306,2314,2323,2330,2339,2360,2374,2381,2388,2393,2398,2404,2409,2414,2421,2432,2437,2444,2455,2460,2467,2478,2483,2490,2501,2506,2513,2536,2543,2567,2574,2598,2605,2629,2636,2673,2686,2705,2712,2717,2732,2750,2755,2761,2766,2778,2783,2789,2794,2810,2820,2825,2831,2836,2852,2862,2867,2877,2883,2890,2897,2902,2907,2913,2920,2925,2930,2937,2942,2949,2954,2959,2968,2977,2986,2995,3004,3009,3027,3032],{"type":54,"attrs":1695,"content":1696},{"textAlign":133},[1697],{"text":1698,"type":58},"An animatic is a rough animated version of a storyboard, still images sequenced with timing, basic movement, and audio, used in pre-production to test pacing, narrative flow, and scene structure before full animation begins. This guide covers what animatics are, how they differ from storyboards and finished animation, why they save time and money, and how to create them using Linearity Move.",{"type":54,"attrs":1700,"content":1701},{"textAlign":133},[1702,1704,1710,1716],{"text":1703,"type":58},"In animation and film production, animatics are essential for constructing complex scenes. The global animation and VFX industry was valued at approximately",{"text":1436,"type":58,"marks":1705},[1706],{"type":130,"attrs":1707},{"href":1708,"uuid":133,"anchor":133,"target":1709,"linktype":87},"https:\u002F\u002Fwww.statista.com\u002Fstatistics\u002F817601\u002Fworldwide-animation-market-size\u002F","_self",{"text":1711,"type":58,"marks":1712},"$411 billion in 2023",[1713,1715],{"type":130,"attrs":1714},{"href":1708,"uuid":133,"anchor":133,"target":1709,"linktype":87},{"type":136},{"text":1717,"type":58}," and is expected to reach over $454 billion by 2025.",{"type":54,"attrs":1719,"content":1720},{"textAlign":133},[1721,1723,1727],{"text":1722,"type":58},"So it’s not surprising that animatics is seen as a ",{"text":1724,"type":58,"marks":1725},"helpful pre-production tool",[1726],{"type":67},{"text":1728,"type":58}," for animators and filmmakers, and its significance is often overlooked. ",{"type":54,"attrs":1730,"content":1731},{"textAlign":133},[1732],{"text":1733,"type":58},"In this post, we'll look at what an animatic is, its benefits, and how it's used. We’ll also provide some handy examples.",{"type":75,"attrs":1735},{"id":1736,"body":1737},"3e649d40-c7e4-4ef8-8124-8580fb6518ec",[1738],{"_uid":1739,"image":1740,"title":827,"button":1746,"component":832,"description":833},"i-b8854259-951e-4492-ae02-37c45aa8733e",[1741],{"_uid":1742,"image":1743,"imageAlt":1745,"component":38},"7855ea60-8c9c-4a34-a090-ee7739ecb606",{"id":824,"alt":33,"name":33,"focus":33,"title":33,"source":33,"filename":825,"copyright":33,"fieldtype":35,"meta_data":1744,"is_external_url":15},{},"img",[1747],{"_uid":1748,"icon":33,"link":1749,"size":89,"text":90,"type":91,"component":92},"545aea1c-9941-4e0a-a77a-3c62a5bffabd",{"id":33,"url":86,"linktype":87,"fieldtype":88,"cached_url":86},{"type":97,"attrs":1751,"content":1752},{"level":99,"textAlign":133},[1753],{"text":1754,"type":58,"marks":1755},"What’s an animatic?",[1756],{"type":67},{"type":54,"attrs":1758,"content":1759},{"textAlign":133},[1760,1762,1766],{"text":1761,"type":58},"An animatic typically combines black-and-white sketches with a voice-over and music. At its core, an animatic is a preliminary version of a ",{"text":1763,"type":58,"marks":1764},"movie, animation, or sequence ",[1765],{"type":67},{"text":1767,"type":58},"before the final production begins.",{"type":75,"attrs":1769},{"id":1736,"body":1770},[1771],{"_uid":1772,"emoji":33,"bgColor":46,"markdown":1773,"component":151},"i-843a3b16-7ec6-4b9b-bf54-d46a37c26a3f","It’s one of the steps before creating the final animation, providing a way to visualize a scene's timing, pacing, and composition.",{"type":54,"attrs":1775,"content":1776},{"textAlign":133},[1777,1783,1785,1789],{"text":1778,"type":58,"marks":1779},"Unlike a storyboard",[1780,1782],{"type":130,"attrs":1781},{"href":1460,"uuid":133,"anchor":133,"target":1709,"linktype":87},{"type":136},{"text":1784,"type":58},", which is a series of still images, an animatic brings these images to life by adding ",{"text":1786,"type":58,"marks":1787},"movement and sound",[1788],{"type":67},{"text":1790,"type":58},". It captures the essence of the animation, allowing the creators to get a sense of how the final product will look and flow.",{"type":54,"attrs":1792,"content":1793},{"textAlign":133},[1794,1796,1800],{"text":1795,"type":58},"See the below animatic made by the Gorillaz band for their song, ",{"text":1797,"type":58,"marks":1798},"Feel Good Inc",[1799],{"type":123},{"text":1801,"type":58}," (2010).",{"type":75,"attrs":1803},{"id":1736,"body":1804},[1805],{"src":1806,"_uid":1807,"component":160},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FMRyPSOyC7_c","i-abdd799c-7a64-4632-9949-a1f47f6799c5",{"type":54,"attrs":1809,"content":1810},{"textAlign":133},[1811,1813,1820,1822,1826],{"text":1812,"type":58},"The purpose of an animatic is to help the team involved in the ",{"text":1814,"type":58,"marks":1815},"animation process",[1816,1819],{"type":130,"attrs":1817},{"href":1818,"uuid":133,"anchor":133,"target":1709,"linktype":87},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-make-a-promotional-video\u002F",{"type":136},{"text":1821,"type":58}," better understand the narrative and make necessary ",{"text":1823,"type":58,"marks":1824},"adjustments and improvements",[1825],{"type":67},{"text":1827,"type":58}," before investing time and resources into full-scale production. ",{"type":54,"attrs":1829,"content":1830},{"textAlign":133},[1831],{"text":1832,"type":58},"By seeing the images come together in a rough animation, the team can assess the story's overall impact, identify any potential issues with pacing or visual coherence, and make changes accordingly.",{"type":75,"attrs":1834},{"id":1736,"body":1835},[1836],{"_uid":1837,"cards":1838,"component":552},"i-5da78d31-5214-449f-9c8a-1d76415d557b",[1839,1850],{"_uid":1840,"image":1841,"button":1845,"component":540},"c6857ce8-06ac-4dcf-aed3-e51f08470615",{"id":1842,"alt":33,"name":33,"focus":33,"title":33,"source":33,"filename":1843,"copyright":33,"fieldtype":35,"meta_data":1844,"is_external_url":15},17501830,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F907x510\u002F87102d3e76\u002Ffilters_format-webp-_quality-75.webp",{},[1846],{"_uid":1847,"icon":33,"link":1848,"size":89,"text":539,"type":91,"component":92},"3c3069d8-28ca-4fd3-9d1c-19dc508c51c2",{"id":33,"url":1849,"linktype":87,"fieldtype":88,"cached_url":1849},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fsocial-media\u002Fyoutube-thumbnail\u002Fpeach-haze\u002F",{"_uid":1851,"image":1852,"button":1856,"component":540},"5194343a-65d7-4a6e-8df8-64d139147af7",{"id":1853,"alt":33,"name":33,"focus":33,"title":33,"source":33,"filename":1854,"copyright":33,"fieldtype":35,"meta_data":1855,"is_external_url":15},17501829,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F907x510\u002Fb7882810d5\u002Ffilters_format-webp-_quality-75-1.webp",{},[1857],{"_uid":1858,"icon":33,"link":1859,"size":89,"text":539,"type":91,"component":92},"e38fd6ff-ff22-4ae7-9a55-626e8cfa8ec4",{"id":33,"url":1860,"linktype":87,"fieldtype":88,"cached_url":1860},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fsocial-media\u002Fyoutube-thumbnail\u002Fmemories-vlog\u002F",{"type":97,"attrs":1862,"content":1863},{"level":99,"textAlign":133},[1864],{"text":1865,"type":58,"marks":1866},"Animatic vs storyboard vs animation",[1867],{"type":67},{"type":54,"attrs":1869,"content":1870},{"textAlign":133},[1871],{"text":1872,"type":58},"Animatics and storyboards are both integral parts of the pre-production process in visual storytelling. Animations are the final product.",{"type":54,"attrs":1874,"content":1875},{"textAlign":133},[1876],{"text":1877,"type":58},"Here’s a quick summary of the different techniques:",{"type":75,"attrs":1879},{"id":1736,"body":1880},[1881],{"_uid":1882,"content":1883,"component":1092,"showHeader":1093},"i-c8bc9f42-3bef-4643-8b37-7ecc747db1bf",{"tbody":1884,"thead":2005,"fieldtype":1091},[1885,1900,1915,1930,1945,1960,1975,1990],{"_uid":1886,"body":1887,"component":1032},"6eec513b-c785-461d-a142-28b160b1cea7",[1888,1891,1894,1897],{"_uid":1889,"value":1890,"component":1025},"f1b0fbfd-7008-4366-a413-7d0ebb64c4a1","Purpose",{"_uid":1892,"value":1893,"component":1025},"cccf6871-dcf2-4d3d-bc21-c3c82b7becaa","Animated visual representation of the script and shots",{"_uid":1895,"value":1896,"component":1025},"e0b29edd-581b-4d51-a01f-7edd458a17b6","Static visual representation of the script and shots",{"_uid":1898,"value":1899,"component":1025},"67797e08-5a0d-4559-b399-b2b49db88b36","Fully realized movement and character actions",{"_uid":1901,"body":1902,"component":1032},"8d90b443-8679-416d-b176-12097a951866",[1903,1906,1909,1912],{"_uid":1904,"value":1905,"component":1025},"ea925038-2eed-450b-be2e-261d3935de7c","Creation process",{"_uid":1907,"value":1908,"component":1025},"aad9c624-cfcf-4b03-aacc-98286f7fbad8","Timing of storyboard panels with minimal animation and sound effects or voice-overs",{"_uid":1910,"value":1911,"component":1025},"d51d50b8-ef17-4f7e-9d62-34a549ca931a","Sketching or digital drawing of key scenes",{"_uid":1913,"value":1914,"component":1025},"c1a75a9f-4e22-4e71-9295-48eb775dd22d","Frame-by-frame animation or rigging for movement",{"_uid":1916,"body":1917,"component":1032},"7ee778a8-473f-4003-bd30-cf98112e2588",[1918,1921,1924,1927],{"_uid":1919,"value":1920,"component":1025},"9f056746-d98c-414f-8fbf-4fbed3a9b501","Level of detail",{"_uid":1922,"value":1923,"component":1025},"af7098d6-ecea-46a9-853e-bc42242d145d","Minimum detail, focusing on sequence flow",{"_uid":1925,"value":1926,"component":1025},"2ddcac54-4af8-42e4-af04-ac1dde2324b1","Minimum to moderate detail, indicating key visuals",{"_uid":1928,"value":1929,"component":1025},"4c13896b-10af-4826-ae8d-e44668b17dcf","High detail, depicting fully animated scenes",{"_uid":1931,"body":1932,"component":1032},"8aa2552b-859c-4442-957b-a72ed1fb617f",[1933,1936,1939,1942],{"_uid":1934,"value":1935,"component":1025},"543c6222-f7d5-4d11-a317-7de830ce43e5","Stakeholders",{"_uid":1937,"value":1938,"component":1025},"04c47f26-e32a-4a32-999f-95b82a2c183e","Collaboration tool for early-stage planning",{"_uid":1940,"value":1941,"component":1025},"3dfbd36b-ed88-4c63-abab-9c93d96ad26a","Communication tool among various stakeholders, also used for pitching ideas",{"_uid":1943,"value":1944,"component":1025},"4305e2f5-78a2-4772-a1f5-9e3d8cb789dc","Final product for audience consumption",{"_uid":1946,"body":1947,"component":1032},"34405d77-f460-403f-a7a8-692664bfd7c9",[1948,1951,1954,1957],{"_uid":1949,"value":1950,"component":1025},"6c7666d8-97c9-4bc6-91d9-178cf1a8001b","Creators",{"_uid":1952,"value":1953,"component":1025},"8fdfd4b1-0ada-4712-bb9a-e2ced2fb1515","Storyboard artists, animators, special effects teams, and directors",{"_uid":1955,"value":1956,"component":1025},"6a6ff0fc-8191-4931-b33b-120821ad8cf6","Storyboard artists, animators, character designers, and directors",{"_uid":1958,"value":1959,"component":1025},"3ce01099-a589-4714-9f01-9db85c349ef7","Animators and animation specialists",{"_uid":1961,"body":1962,"component":1032},"1f266289-da5b-44b8-8001-be8119328fdb",[1963,1966,1969,1972],{"_uid":1964,"value":1965,"component":1025},"fed99f39-1d29-454c-a862-4f6d0a0c5c4e","Collaboration and planning stage",{"_uid":1967,"value":1968,"component":1025},"4b014f50-9ffa-477f-822e-a6b5429dbd6f","Essential for pre-production collaboration and communication",{"_uid":1970,"value":1971,"component":1025},"d0b55ba7-9436-414c-bf34-ccebf8191d3e","Visualizes ideas and ensures a shared vision",{"_uid":1973,"value":1974,"component":1025},"f5d38ab4-5b5e-431d-a5d8-a139e48bdbb9","Represents the final product for the target audience",{"_uid":1976,"body":1977,"component":1032},"6831451d-2b8d-4143-be20-1da5d7502d0f",[1978,1981,1984,1987],{"_uid":1979,"value":1980,"component":1025},"db49691a-b1dc-463b-9a4b-911be9e67557","Skill requirements",{"_uid":1982,"value":1983,"component":1025},"e0faa442-63ca-4de1-adbb-be8f20bdc877","Storyboarding, visual storytelling, and animation skills",{"_uid":1985,"value":1986,"component":1025},"f58ae7dc-971c-4a12-9f8b-221f5bd4f5bf","Storyboarding and visual storytelling skills",{"_uid":1988,"value":1989,"component":1025},"d2002dc6-4eb1-4a39-aabc-33c7da9a657a","Animation skills, understanding of movement and timing",{"_uid":1991,"body":1992,"component":1032},"a5453fc4-b967-4c72-8568-989bff9963e4",[1993,1996,1999,2002],{"_uid":1994,"value":1995,"component":1025},"76556c85-56a3-458e-b200-c30fa237eecc","Budget considerations",{"_uid":1997,"value":1998,"component":1025},"25dc0142-6c84-42cd-910f-54982af1315f","Cost-effective in the pre-production stage, a wide variety of materials may be used",{"_uid":2000,"value":2001,"component":1025},"02d263f2-7713-42fa-9b73-d186dc781726","Cost-effective, depending on artists’ fees",{"_uid":2003,"value":2004,"component":1025},"b71f6608-31ce-482f-896b-3910b987c11f","Resource-intensive, depending on animation style and length",[2006,2009,2012,2015],{"_uid":2007,"value":2008,"component":1084},"e4b241a8-f4ec-409c-896c-abcfeeae2caa","Feature",{"_uid":2010,"value":2011,"component":1084},"29f4c8d9-f551-42d1-8934-029d3a82f2d4","Animatic",{"_uid":2013,"value":2014,"component":1084},"b766eb21-d94a-42d2-a732-244471634251","Storyboard",{"_uid":2016,"value":1090,"component":1084},"c6648b13-61c1-417e-8855-11b9ef5723ca",{"type":97,"attrs":2018,"content":2019},{"level":167,"textAlign":133},[2020],{"text":2021,"type":58,"marks":2022},"Animatic vs storyboard",[2023],{"type":67},{"type":54,"attrs":2025,"content":2026},{"textAlign":133},[2027,2029,2033],{"text":2028,"type":58},"Storyboards consist of a series of panels or illustrations depicting a story's key scenes and shots. They typically include ",{"text":2030,"type":58,"marks":2031},"simple drawings or rough sketches",[2032],{"type":67},{"text":2034,"type":58}," and written descriptions detailing the actions, camera angles, and dialogue.",{"type":75,"attrs":2036},{"id":1736,"body":2037},[2038],{"_uid":2039,"asset":2040,"component":2053,"description":2054},"i-4f7a3ac7-5623-48ad-bd30-343e8291e4f0",[2041],{"_uid":2042,"asset":2043,"device":2051,"component":2052},"08e04b3c-d9d7-4cbb-af01-7cd8e0cc546d",[2044],{"_uid":2045,"image":2046,"imageAlt":2050,"component":38},"8c8f1ec9-a51e-4f0b-bb6a-322733e0e531",{"id":2047,"alt":33,"name":33,"focus":33,"title":33,"source":33,"filename":2048,"copyright":33,"fieldtype":35,"meta_data":2049,"is_external_url":15},17501967,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1638x952\u002F77bbb22b4e\u002Fspiderman-animatic.png",{},"Blog Image","none","DeviceMockup","BlogComponentImage","Image source: [Information Transformation Services](https:\u002F\u002Fit-s.com\u002F)",{"type":54,"attrs":2056,"content":2057},{"textAlign":133},[2058,2060,2064],{"text":2059,"type":58},"A storyboard focuses on visualizing the narrative sequentially, providing a ",{"text":2061,"type":58,"marks":2062},"visual blueprint",[2063],{"type":67},{"text":2065,"type":58}," for the final production. It’s primarily static and lacks motion, making it useful for planning shots and visual compositions.",{"type":54,"attrs":2067,"content":2068},{"textAlign":133},[2069,2071,2075],{"text":2070,"type":58},"On the other hand, animatics are essentially ",{"text":2072,"type":58,"marks":2073},"storyboards brought to life",[2074],{"type":67},{"text":358,"type":58},{"type":54,"attrs":2077,"content":2078},{"textAlign":133},[2079,2081,2085],{"text":2080,"type":58},"They use storyboard images, often higher quality and refined than those in storyboards, combined with ",{"text":2082,"type":58,"marks":2083},"short animations, sound effects",[2084],{"type":67},{"text":2086,"type":58},", music, and voice-overs. This creates a dynamic and cohesive representation of the final film or animation. ",{"type":54,"attrs":2088,"content":2089},{"textAlign":133},[2090],{"text":2091,"type":58},"Animatics include elements of motion, timing, and pacing, helping filmmakers visualize the flow and overall impact of the story.",{"type":75,"attrs":2093},{"id":1736,"body":2094},[2095],{"_uid":2096,"emoji":33,"bgColor":46,"markdown":2097,"component":151},"i-89266f11-be12-40ee-a1e9-bceb64e40e7d","Unlike storyboards, animatics are **video outputs** capable of showcasing transitions, camera movements, and other dynamic elements.",{"type":54,"attrs":2099,"content":2100},{"textAlign":133},[2101,2103,2107],{"text":2102,"type":58},"Both an animated storyboard and an animatic are crucial in visual storytelling because they facilitate ",{"text":2104,"type":58,"marks":2105},"effective communication",[2106],{"type":67},{"text":2108,"type":58}," between the creative team and stakeholders. Storyboards help to outline the overall narrative, plan shots, and establish visual consistency.",{"type":54,"attrs":2110,"content":2111},{"textAlign":133},[2112],{"text":2113,"type":58},"They allow directors, cinematographers, and editors to collaborate, make decisions, and refine the story before animation work begins.",{"type":75,"attrs":2115},{"id":1736,"body":2116},[2117],{"_uid":2118,"emoji":33,"bgColor":46,"markdown":2119,"component":151},"i-32209a5a-e3b9-485b-9924-3df33ca628c1","Animatics, with their **added motion and audio**, enable a more immersive experience, making it easier to gauge the potential impact of scenes and sequences.",{"type":54,"attrs":2121,"content":2122},{"textAlign":133},[2123],{"text":2124,"type":58},"Animatics and storyboards are both used in the planning stage of an animation project. However, while an animatic focuses on conveying timing and sequence, a storyboard primarily focuses on visualizing the story and its visual elements.",{"type":97,"attrs":2126,"content":2127},{"level":167,"textAlign":133},[2128],{"text":2129,"type":58,"marks":2130},"Animatic vs animation",[2131],{"type":67},{"type":75,"attrs":2133},{"id":1736,"body":2134},[2135],{"_uid":2136,"asset":2137,"component":2053,"description":2147},"i-1e38a6db-c433-4c80-91be-b142022f83b7",[2138],{"_uid":2139,"asset":2140,"device":2051,"component":2052},"c2c4ac7c-b55a-4a15-860f-9b189ddc58c6",[2141],{"_uid":2142,"image":2143,"imageAlt":2050,"component":38},"fa201a42-8f40-4fd8-a0e1-2ad55d8f4e5d",{"id":2144,"alt":33,"name":33,"focus":33,"title":33,"source":33,"filename":2145,"copyright":33,"fieldtype":35,"meta_data":2146,"is_external_url":15},17502077,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F672x221\u002F6376fe5302\u002Fanimatic-vs-animation.png",{},"Image source: [Dream Farm Studios](https:\u002F\u002Fdreamfarmstudios.com\u002F)",{"type":54,"attrs":2149,"content":2150},{"textAlign":133},[2151],{"text":2152,"type":58},"An animatic and animation are both visual representations used in the creation of video content, but they have distinct differences in their purpose and execution.",{"type":54,"attrs":2154,"content":2155},{"textAlign":133},[2156,2158,2162],{"text":2157,"type":58},"The ",{"text":2159,"type":58,"marks":2160},"animatic phase",[2161],{"type":67},{"text":2163,"type":58}," is a rough sketch or storyboard that serves as a blueprint for an animation. It’s typically created using still images, rough sketches, or low-quality video footage to give an idea of how the final animation will look and flow. ",{"type":54,"attrs":2165,"content":2166},{"textAlign":133},[2167,2171,2173,2177,2183],{"text":2168,"type":58,"marks":2169},"Animation is the final product",[2170],{"type":67},{"text":2172,"type":58}," that viewers see. It involves bringing characters, objects, and scenes to life through a series of frames or digital movements. Animations are created using more",{"text":1436,"type":58,"marks":2174},[2175],{"type":130,"attrs":2176},{"href":1131,"uuid":133,"anchor":133,"target":1709,"linktype":87},{"text":2178,"type":58,"marks":2179},"advanced software and techniques",[2180,2182],{"type":130,"attrs":2181},{"href":1131,"uuid":133,"anchor":133,"target":1709,"linktype":87},{"type":136},{"text":2184,"type":58},", resulting in a higher level of detail, smoothness, and polish compared to animatics. ",{"type":54,"attrs":2186,"content":2187},{"textAlign":133},[2188,2190,2194],{"text":2189,"type":58},"Here are some specific differences between ",{"text":2191,"type":58,"marks":2192},"animatics and animations",[2193],{"type":67},{"text":324,"type":58},{"type":97,"attrs":2196,"content":2198},{"level":2197,"textAlign":133},4,[2199],{"text":1890,"type":58,"marks":2200},[2201],{"type":67},{"type":54,"attrs":2203,"content":2204},{"textAlign":133},[2205,2209],{"text":2206,"type":58,"marks":2207},"Animatics",[2208],{"type":67},{"text":2210,"type":58}," are static or minimally animated sequences that serve as a pre-visualization tool. They’re more about conveying the storyboard and shot composition rather than detailed movement.",{"type":54,"attrs":2212,"content":2213},{"textAlign":133},[2214,2228],{"text":2215,"type":58,"marks":2216},"Animated drawings",[2217,2227],{"type":130,"attrs":2218},{"href":2219,"uuid":2220,"anchor":133,"target":1709,"linktype":2221,"story":2222},"\u002Fblog\u002Fanimated-drawings","698215c9-a36b-429f-ab1c-c14a85dd58f2","story",{"name":2223,"id":2224,"uuid":2220,"slug":2225,"url":2226,"full_slug":2226,"_stopResolving":1093},"What are animated drawings? History, types, and examples",557456041,"animated-drawings","blog\u002Fanimated-drawings",{"type":67},{"text":2229,"type":58}," involve the creation of fully animated sequences with detailed movement and character actions. This is the final stage of animation production, where the animatics are brought to life.",{"type":97,"attrs":2231,"content":2232},{"level":2197,"textAlign":133},[2233],{"text":1905,"type":58,"marks":2234},[2235],{"type":67},{"type":54,"attrs":2237,"content":2238},{"textAlign":133},[2239,2243],{"text":2240,"type":58,"marks":2241},"Storyboard to animatic",[2242],{"type":67},{"text":2244,"type":58},": Animatics are typically created from storyboards. Storyboard panels are arranged in a sequence and then timed to create a rough representation of how the final animation will unfold.",{"type":54,"attrs":2246,"content":2247},{"textAlign":133},[2248,2252,2254,2260],{"text":2249,"type":58,"marks":2250},"Frame-by-frame animation or rigging",[2251],{"type":67},{"text":2253,"type":58},": Animated drawings can involve traditional frame-by-frame animation, ",{"text":2255,"type":58,"marks":2256},"2D or 3D animation",[2257,2259],{"type":130,"attrs":2258},{"href":705,"uuid":133,"anchor":133,"target":1709,"linktype":87},{"type":136},{"text":2261,"type":58},", and may use character rigging for more efficient movement.",{"type":75,"attrs":2263},{"id":1736,"body":2264},[2265],{"_uid":2266,"muted":1093,"title":33,"autoPlay":1093,"wistiaId":33,"component":2267,"videoFoam":1093,"bunnyVideo":2268,"aspectRatio":33,"disableLazyload":15,"playbackRateControl":15},"i-5dd85e58-8c6d-4a8e-8269-8e12baf5b86b","WistiaVideo",{"id":2269,"title":2270,"width":2271,"height":2272,"length":2273,"thumbnail":2274,"videoLibraryId":2275},"ed488234-59c3-48ec-8148-5b43b1bf9f13","linearity_move___promo_video_cok31jz6if_",1920,1080,42,"https:\u002F\u002Fvz-70a2c6eb-cd5.b-cdn.net\u002Fed488234-59c3-48ec-8148-5b43b1bf9f13\u002Fthumbnail.jpg","398218",{"type":97,"attrs":2277,"content":2278},{"level":2197,"textAlign":133},[2279],{"text":1935,"type":58,"marks":2280},[2281],{"type":67},{"type":54,"attrs":2283,"content":2284},{"textAlign":133},[2285,2289],{"text":2286,"type":58,"marks":2287},"Early stage collaboration",[2288],{"type":67},{"text":2290,"type":58},": Animatics are crucial for collaboration and communication between various stakeholders (writers, directors, animators, etc.) to ensure everyone is on the same page before investing in detailed animation work.",{"type":54,"attrs":2292,"content":2293},{"textAlign":133},[2294,2298],{"text":2295,"type":58,"marks":2296},"Animation team",[2297],{"type":67},{"text":2299,"type":58},": Involves animators, riggers, and other specialists focusing on bringing characters and scenes to life with fluid motion.",{"type":97,"attrs":2301,"content":2302},{"level":2197,"textAlign":133},[2303],{"text":1950,"type":58,"marks":2304},[2305],{"type":67},{"type":54,"attrs":2307,"content":2308},{"textAlign":133},[2309,2312],{"text":2206,"type":58,"marks":2310},[2311],{"type":67},{"text":2313,"type":58}," are primarily created by storyboard artists and graphic designers who translate the script into a visual sequence.",{"type":54,"attrs":2315,"content":2316},{"textAlign":133},[2317,2321],{"text":2318,"type":58,"marks":2319},"Animations",[2320],{"type":67},{"text":2322,"type":58}," are done by skilled animators who are responsible for creating the detailed movement and bringing characters to life.",{"type":97,"attrs":2324,"content":2325},{"level":2197,"textAlign":133},[2326],{"text":2327,"type":58,"marks":2328},"Software and hardware",[2329],{"type":67},{"type":54,"attrs":2331,"content":2332},{"textAlign":133},[2333,2337],{"text":2334,"type":58,"marks":2335},"Animatic tools",[2336],{"type":67},{"text":2338,"type":58}," like Adobe Premiere, After Effects, or specialized animatic software are commonly used. In terms of hardware, standard computer hardware is sufficient for animatic creation.",{"type":54,"attrs":2340,"content":2341},{"textAlign":133},[2342,2350,2352,2358],{"text":2343,"type":58,"marks":2344},"Animation tools",[2345,2348,2349],{"type":130,"attrs":2346},{"href":2347,"uuid":133,"anchor":133,"target":1709,"linktype":87},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-apps-for-ipad\u002F",{"type":67},{"type":136},{"text":2351,"type":58}," include software such as ",{"text":1127,"type":58,"marks":2353},[2354,2357],{"type":130,"attrs":2355},{"href":2356,"uuid":133,"anchor":133,"target":1709,"linktype":87},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Flinearity-move-features\u002F",{"type":136},{"text":2359,"type":58},", Adobe Animate, Toon Boom Harmony, Blender, or Autodesk Maya. More powerful hardware may be needed to handle complex calculations and rendering, especially for 3D animation.",{"type":75,"attrs":2361},{"id":1736,"body":2362},[2363],{"_uid":2364,"image":2365,"title":827,"button":2370,"component":832,"description":833},"i-1838dde4-bcaf-4030-9923-5f0314ef0282",[2366],{"_uid":2367,"image":2368,"imageAlt":1745,"component":38},"6377a3e8-d53b-4e8b-b708-2eb5db3c2321",{"id":824,"alt":33,"name":33,"focus":33,"title":33,"source":33,"filename":825,"copyright":33,"fieldtype":35,"meta_data":2369,"is_external_url":15},{},[2371],{"_uid":2372,"icon":33,"link":2373,"size":89,"text":90,"type":91,"component":92},"6aaf181e-66ea-45c6-9c3d-0cd4ea01343b",{"id":33,"url":86,"linktype":87,"fieldtype":88,"cached_url":86},{"type":97,"attrs":2375,"content":2376},{"level":99,"textAlign":133},[2377],{"text":2378,"type":58,"marks":2379},"Why should you use animatics?",[2380],{"type":67},{"type":97,"attrs":2382,"content":2383},{"level":167,"textAlign":133},[2384],{"text":2385,"type":58,"marks":2386},"Animatics help you make quick changes",[2387],{"type":67},{"type":54,"attrs":2389,"content":2390},{"textAlign":133},[2391],{"text":2392,"type":58},"Animatics assist in making quick changes by utilizing working sketches instead of final images, which allows for easier adjustments and elimination of scenes that don't work.",{"type":54,"attrs":2394,"content":2395},{"textAlign":133},[2396],{"text":2397,"type":58},"Unlike the time-consuming process of creating highly detailed final images, animatics provide a storyboard-like visualization of the animation, using rough sketches or even sometimes stick figures.",{"type":75,"attrs":2399},{"id":1736,"body":2400},[2401],{"_uid":2402,"emoji":33,"bgColor":46,"markdown":2403,"component":151},"i-2566d8a8-6a84-4b24-982b-8880c3e02900","This rough representation of the scenes enables animators and directors to **make swift changes** without wasting resources on finalizing detailed artwork.",{"type":54,"attrs":2405,"content":2406},{"textAlign":133},[2407],{"text":2408,"type":58},"By using animatics, creators can easily identify scenes that need adjustments or, when necessary, eliminate them entirely. Less precious time and money wasted in producing a final product that may not meet the desired outcome. ",{"type":54,"attrs":2410,"content":2411},{"textAlign":133},[2412],{"text":2413,"type":58},"The working sketches of animatics allow for a more fluid process, as adjustments can be made quickly and efficiently.",{"type":97,"attrs":2415,"content":2416},{"level":167,"textAlign":133},[2417],{"text":2418,"type":58,"marks":2419},"Animatics save you time (and money)",[2420],{"type":67},{"type":54,"attrs":2422,"content":2423},{"textAlign":133},[2424,2426,2430],{"text":2425,"type":58},"Animatics can ",{"text":2427,"type":58,"marks":2428},"save both time and money",[2429],{"type":67},{"text":2431,"type":58}," for graphic designers and illustrators by providing a preview of the timing and flow of a piece without the need for extensive filming or drawing of the finished product.",{"type":54,"attrs":2433,"content":2434},{"textAlign":133},[2435],{"text":2436,"type":58},"With animatics, creators can get a sense of how the scenes will play out and realize whether changes are needed before producing the entire animation.",{"type":97,"attrs":2438,"content":2439},{"level":167,"textAlign":133},[2440],{"text":2441,"type":58,"marks":2442},"Speeding up production",[2443],{"type":67},{"type":54,"attrs":2445,"content":2446},{"textAlign":133},[2447,2449,2453],{"text":2448,"type":58},"Animatics ",{"text":2450,"type":58,"marks":2451},"aid in the production phase",[2452],{"type":67},{"text":2454,"type":58},". They give the production team a clear vision of how the final animation will look, facilitating project planning, resource allocation, and budget estimations.",{"type":54,"attrs":2456,"content":2457},{"textAlign":133},[2458],{"text":2459,"type":58},"This helps to minimize costly mistakes and ensure a more efficient production process.",{"type":97,"attrs":2461,"content":2462},{"level":167,"textAlign":133},[2463],{"text":2464,"type":58,"marks":2465},"Adding voice-overs",[2466],{"type":67},{"type":54,"attrs":2468,"content":2469},{"textAlign":133},[2470,2472,2476],{"text":2471,"type":58},"Animatics provide an opportunity for ",{"text":2473,"type":58,"marks":2474},"voice-over experimentation",[2475],{"type":67},{"text":2477,"type":58},". They allow for different voice actors to try out their lines, helping directors select the most suitable voice for each character.",{"type":54,"attrs":2479,"content":2480},{"textAlign":133},[2481],{"text":2482,"type":58},"This helps to enhance the storytelling aspect and the story sequence of the animation, as the right voice can bring the characters to life and strengthen the overall narrative.",{"type":97,"attrs":2484,"content":2485},{"level":167,"textAlign":133},[2486],{"text":2487,"type":58,"marks":2488},"Animatics help convey ideas",[2489],{"type":67},{"type":54,"attrs":2491,"content":2492},{"textAlign":133},[2493,2495,2499],{"text":2494,"type":58},"Lastly, animatics are invaluable in ",{"text":2496,"type":58,"marks":2497},"conveying concepts and ideas",[2498],{"type":67},{"text":2500,"type":58},". This visual representation of the animation, often using individual images, allows for easier communication and collaboration between creatives, ensuring everyone is on the same page before investing substantial time and resources into the final production.",{"type":54,"attrs":2502,"content":2503},{"textAlign":133},[2504],{"text":2505,"type":58},"Animatics are used in animation to determine timing, aid in production planning, facilitate voice-over selection, enhance storytelling, and convey concepts more effectively.",{"type":97,"attrs":2507,"content":2508},{"level":99,"textAlign":133},[2509],{"text":2510,"type":58,"marks":2511},"How are animatics used?",[2512],{"type":67},{"type":54,"attrs":2514,"content":2515},{"textAlign":133},[2516,2518,2522,2524,2528,2530,2534],{"text":2517,"type":58},"The role of animatics in the production of ",{"text":2519,"type":58,"marks":2520},"films",[2521],{"type":67},{"text":2523,"type":58},", ",{"text":2525,"type":58,"marks":2526},"animations",[2527],{"type":67},{"text":2529,"type":58},", and even in ",{"text":2531,"type":58,"marks":2532},"advertising ",[2533],{"type":67},{"text":2535,"type":58},"is multi-faceted. Let's look at the various uses of animatics in the creative process.",{"type":97,"attrs":2537,"content":2538},{"level":167,"textAlign":133},[2539],{"text":2540,"type":58,"marks":2541},"1. Pre-visualization and planning",[2542],{"type":67},{"type":174,"content":2544},[2545,2556],{"type":177,"content":2546},[2547],{"type":54,"attrs":2548,"content":2549},{"textAlign":133},[2550,2554],{"text":2551,"type":58,"marks":2552},"Visualizing the story",[2553],{"type":67},{"text":2555,"type":58},": Animatics helps graphic designers and illustrators visualize the narrative flow of their project. This pre-visualization is crucial for understanding how various scenes will transition, how characters will interact, and how the story will unfold.",{"type":177,"content":2557},[2558],{"type":54,"attrs":2559,"content":2560},{"textAlign":133},[2561,2565],{"text":2562,"type":58,"marks":2563},"Identifying issues early",[2564],{"type":67},{"text":2566,"type":58},": By creating an animatic, narrative structure, or scene transitions can be identified early in the production process. This early detection allows for adjustments before committing to expensive and time-consuming animation or filming.",{"type":97,"attrs":2568,"content":2569},{"level":167,"textAlign":133},[2570],{"text":2571,"type":58,"marks":2572},"2. Communication and collaboration",[2573],{"type":67},{"type":174,"content":2575},[2576,2587],{"type":177,"content":2577},[2578],{"type":54,"attrs":2579,"content":2580},{"textAlign":133},[2581,2585],{"text":2582,"type":58,"marks":2583},"Team alignment",[2584],{"type":67},{"text":2586,"type":58},": Animatics serve as a common language for various teams involved in a project, such as animators, directors, editors, and sound designers. It ensures everyone is aligned with the vision and timeline of the project.",{"type":177,"content":2588},[2589],{"type":54,"attrs":2590,"content":2591},{"textAlign":133},[2592,2596],{"text":2593,"type":58,"marks":2594},"Pitching ideas",[2595],{"type":67},{"text":2597,"type":58},": Animatics are often used to pitch ideas to producers, clients, or other stakeholders. They provide a more concrete representation of the proposed final product than a storyboard alone.",{"type":97,"attrs":2599,"content":2600},{"level":167,"textAlign":133},[2601],{"text":2602,"type":58,"marks":2603},"3. Timing and pacing",[2604],{"type":67},{"type":174,"content":2606},[2607,2618],{"type":177,"content":2608},[2609],{"type":54,"attrs":2610,"content":2611},{"textAlign":133},[2612,2616],{"text":2613,"type":58,"marks":2614},"Scene timing",[2615],{"type":67},{"text":2617,"type":58},": They allow creators to maintain audience engagement by creating the perfect timing for every scene. ",{"type":177,"content":2619},[2620],{"type":54,"attrs":2621,"content":2622},{"textAlign":133},[2623,2627],{"text":2624,"type":58,"marks":2625},"Synchronizing audio and visuals",[2626],{"type":67},{"text":2628,"type":58},": Animatics are instrumental in determining how dialogue, sound effects, and music align with and enhance the visual narrative.",{"type":97,"attrs":2630,"content":2631},{"level":167,"textAlign":133},[2632],{"text":2633,"type":58,"marks":2634},"4. Specialized applications",[2635],{"type":67},{"type":174,"content":2637},[2638,2662],{"type":177,"content":2639},[2640],{"type":54,"attrs":2641,"content":2642},{"textAlign":133},[2643,2647,2649,2654,2660],{"text":2644,"type":58,"marks":2645},"Advertising and marketing",[2646],{"type":67},{"text":2648,"type":58},": In the",{"text":1436,"type":58,"marks":2650},[2651],{"type":130,"attrs":2652},{"href":2653,"uuid":133,"anchor":133,"target":1709,"linktype":87},"https:\u002F\u002Fwww.linearity.io\u002Fuse-cases\u002Fad-campaign\u002F",{"text":2655,"type":58,"marks":2656},"advertising industry",[2657,2659],{"type":130,"attrs":2658},{"href":2653,"uuid":133,"anchor":133,"target":1709,"linktype":87},{"type":136},{"text":2661,"type":58},", animatics are used to test commercials before they’re produced, allowing for market research and feedback.",{"type":177,"content":2663},[2664],{"type":54,"attrs":2665,"content":2666},{"textAlign":133},[2667,2671],{"text":2668,"type":58,"marks":2669},"Gaming and virtual reality (VR)",[2670],{"type":67},{"text":2672,"type":58},": In game development and VR experiences, animatics help map out interactive sequences and user experiences.",{"type":75,"attrs":2674},{"id":1736,"body":2675},[2676],{"_uid":2677,"title":2678,"button":2679,"component":93,"description":2684,"backgroundColor":2685},"i-fca3985f-f0f1-433d-9736-c24e4551153b","Ready to create brand assets that pack a punch?",[2680],{"_uid":2681,"icon":33,"link":2682,"size":89,"text":90,"type":91,"component":92},"d91c2cb8-4f27-4e8b-b35e-56115b8e5d4a",{"id":33,"url":2683,"linktype":87,"fieldtype":88,"cached_url":2683},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002F","Visit our Academy for free marketing design courses.\n","purple",{"type":54,"attrs":2687,"content":2688},{"textAlign":133},[2689,2691,2703],{"text":2690,"type":58},"Animatics sit at the start of the animation production process. For a full overview of how animation workflows, motion design principles, and tools fit together, the ",{"text":2692,"type":58,"marks":2693},"animation and motion design guide",[2694],{"type":130,"attrs":2695},{"href":2696,"uuid":2697,"anchor":133,"target":1709,"linktype":2221,"story":2698},"\u002Fguide\u002Fanimation-motion-design","a1f603f3-499c-45c2-a04c-16241db7b29d",{"name":2699,"id":2700,"uuid":2697,"slug":2701,"url":2702,"full_slug":2702,"_stopResolving":1093},"Animation motion design",168280330903911,"animation-motion-design","guide\u002Fanimation-motion-design",{"text":2704,"type":58}," covers the complete landscape.",{"type":97,"attrs":2706,"content":2707},{"level":99,"textAlign":133},[2708],{"text":2709,"type":58,"marks":2710},"Unlocking the magic of animatics: 4 real-world examples",[2711],{"type":67},{"type":54,"attrs":2713,"content":2714},{"textAlign":133},[2715],{"text":2716,"type":58},"Animatics are an essential part of the production process, and they’ve been used for many years. Here are some real-life examples of popular animatics:",{"type":97,"attrs":2718,"content":2719},{"level":167,"textAlign":133},[2720,2724,2728],{"text":2721,"type":58,"marks":2722},"1. ",[2723],{"type":67},{"text":273,"type":58,"marks":2725},[2726,2727],{"type":67},{"type":123},{"text":2729,"type":58,"marks":2730}," (1960) shower scene",[2731],{"type":67},{"type":54,"attrs":2733,"content":2734},{"textAlign":133},[2735,2737,2740,2742,2748],{"text":2736,"type":58},"Alfred Hitchcock's groundbreaking film ",{"text":273,"type":58,"marks":2738},[2739],{"type":123},{"text":2741,"type":58}," featured one of cinema's most famous shower scenes. Renowned ",{"text":285,"type":58,"marks":2743},[2744,2747],{"type":130,"attrs":2745},{"href":2746,"uuid":133,"anchor":133,"target":1709,"linktype":87},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fmotion-graphics-vs-animation\u002F",{"type":136},{"text":2749,"type":58}," artist Saul Bass created the storyboard for this sequence.",{"type":54,"attrs":2751,"content":2752},{"textAlign":133},[2753],{"text":2754,"type":58},"It was meticulously planned to capture the intense emotion and suspense of this horror scene.",{"type":75,"attrs":2756},{"id":1736,"body":2757},[2758],{"src":2759,"_uid":2760,"component":160},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FtaRL9LF3XG0","i-1ee9c3f9-8a34-40dd-b39f-d95328fac0de",{"type":54,"attrs":2762,"content":2763},{"textAlign":133},[2764],{"text":2765,"type":58},"Although not an animatic in the true sense of the word, Bass' detailed sketches helped choreograph the rapid cuts and camera angles. His work contributed to the scene's chilling and memorable effect.",{"type":97,"attrs":2767,"content":2768},{"level":167,"textAlign":133},[2769,2773],{"text":2770,"type":58,"marks":2771},"2. ",[2772],{"type":67},{"text":2774,"type":58,"marks":2775},"Star Wars",[2776,2777],{"type":67},{"type":123},{"type":54,"attrs":2779,"content":2780},{"textAlign":133},[2781],{"text":2782,"type":58},"The Star Wars franchise is known for its elaborate space battles and complex action sequences. Storyboards and animatics played a crucial role in visualizing these scenes.",{"type":75,"attrs":2784},{"id":1736,"body":2785},[2786],{"src":2787,"_uid":2788,"component":160},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002F2fMfCOwz2NU","i-d97cbafe-4d9b-44a9-936b-686e469d12f6",{"type":54,"attrs":2790,"content":2791},{"textAlign":133},[2792],{"text":2793,"type":58},"They allowed for precise planning of special effects and computer-generated images (CGI), ensuring that the grand vision of these battles was effectively brought to life.",{"type":97,"attrs":2795,"content":2796},{"level":167,"textAlign":133},[2797,2801,2806],{"text":2798,"type":58,"marks":2799},"3. ",[2800],{"type":67},{"text":2802,"type":58,"marks":2803},"Jurassic Park",[2804,2805],{"type":67},{"type":123},{"text":2807,"type":58,"marks":2808}," (1993) raptors in the kitchen scene",[2809],{"type":67},{"type":54,"attrs":2811,"content":2812},{"textAlign":133},[2813,2815,2818],{"text":2814,"type":58},"Steven Spielberg's ",{"text":2802,"type":58,"marks":2816},[2817],{"type":123},{"text":2819,"type":58}," was a milestone in visual effects. Due to the complexity of the scenes, animatics were crucial for planning the interactions between the animatronic dinosaurs and the live-action elements.",{"type":54,"attrs":2821,"content":2822},{"textAlign":133},[2823],{"text":2824,"type":58},"Phil Tippet is the mastermind behind the dinosaur animations and created the animatic below to map out the raptors in the kitchen scene. Here, we see a blend of stop motion using puppets on set combined with storyboard sketches.",{"type":75,"attrs":2826},{"id":1736,"body":2827},[2828],{"src":2829,"_uid":2830,"component":160},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002F1gvQsynjKjM","i-701ce002-21af-4fef-87c4-87ba31755022",{"type":54,"attrs":2832,"content":2833},{"textAlign":133},[2834],{"text":2835,"type":58},"This approach enabled a seamless blend of practical effects and CGI, setting a new standard for visual effects in cinema.",{"type":97,"attrs":2837,"content":2838},{"level":167,"textAlign":133},[2839,2843,2848],{"text":2840,"type":58,"marks":2841},"4. ",[2842],{"type":67},{"text":2844,"type":58,"marks":2845},"Frankenweenie",[2846,2847],{"type":67},{"type":123},{"text":2849,"type":58,"marks":2850}," (2012) maypole dance cut scene",[2851],{"type":67},{"type":54,"attrs":2853,"content":2854},{"textAlign":133},[2855,2857,2860],{"text":2856,"type":58},"One of film director Tim Burton's highest-grossing box office movies, ",{"text":2844,"type":58,"marks":2858},[2859],{"type":123},{"text":2861,"type":58}," is an off-beat stop motion animation about a boy who resurrects his beloved dog.",{"type":54,"attrs":2863,"content":2864},{"textAlign":133},[2865],{"text":2866,"type":58},"The entire movie is in black-and-white, but some of the footage was shot in color and then translated to black-and-white. All the characters and most of the stages and props were made in grayscale. This unique approach gives the film a tactile depth like never before seen.",{"type":54,"attrs":2868,"content":2869},{"textAlign":133},[2870,2872,2875],{"text":2871,"type":58},"Below, we see an example from ",{"text":2844,"type":58,"marks":2873},[2874],{"type":123},{"text":2876,"type":58}," of an animatic created of a scene that was eventually cut from the final film. This shows how animatics help visualize a part of the story that may not fit the entire storyline and pacing of the final product.",{"type":75,"attrs":2878},{"id":1736,"body":2879},[2880],{"src":2881,"_uid":2882,"component":160},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FHc27GCDhPS0","i-95b341d8-a22a-4ceb-983c-314a9d53e042",{"type":97,"attrs":2884,"content":2885},{"level":99,"textAlign":133},[2886],{"text":2887,"type":58,"marks":2888},"Other types of animatics",[2889],{"type":67},{"type":97,"attrs":2891,"content":2892},{"level":167,"textAlign":133},[2893],{"text":2894,"type":58,"marks":2895},"Animatic storyboards",[2896],{"type":67},{"type":54,"attrs":2898,"content":2899},{"textAlign":133},[2900],{"text":2901,"type":58},"Animatic storyboards combine static storyboard panels with rough 3D animations or motion effects. 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Select “All templates” to explore the three collections: Business, Events, and Social Media.\n- Templates are displayed as thumbnails, offering a quick preview of their style and layout.\n- Tap on your chosen template to see it in full. You can zoom in on this preview screen to see all the details.\n- Tap the “Use Template” button to open it in the Editor.\n\n**How to edit Linearity Templates**\n\nIt’s important to remember that all the elements within our templates are fully customizable, so feel free to use as much or as little of the already existing layout, colors, fonts, images, and shapes as desired.\n\nChange up the colors, add your own message with the Text Tool, and swap out any images with your won.\n\nYou can also tap into other intuitive features, such as [**AI backgrounds**](\u002Ffeatures\u002Fai-backgrounds),[ ](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fai-backgrounds\u002F)the [**Brush Tool**](\u002Ffeatures\u002Fbrush-tool), [**Pen Tool**](\u002Ffeatures\u002Fpen-tool), [**Shape Builder**](\u002Ffeatures\u002Fshape-builder), [**Auto Trace**,](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fauto-trace) and more to add even more personal touches to each template.\n\nIn Linearity Move you can also use [**Auto animate**](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fauto-animate\u002F), [**GIF export**](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fgif-export), Animation presets and [**Design and animate mode**](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fdesign-vs-animate-mode\u002F)[.](\u002Ffeatures\u002Fdesign-vs-animate-mode) Let our templates be the starting point for your limitless creativity!\n\n**Don't have Linearity Curve or Move yet?** Quickly download them to start using templates. 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When she’s not solving problems, she’s drawing, hiking or baking, and she writes for the blog about Linearity, graphic design and other creative topics.",[],"nadya-kunze","blog\u002Fauthor\u002Fnadya-kunze",-220,[],"23176224-6356-4754-ae1e-283689e0acac","2025-10-14T15:37:44.998Z",[],{"id":5338,"alt":33,"name":33,"focus":33,"title":33,"source":33,"filename":5339,"copyright":33,"fieldtype":35,"meta_data":5370,"is_external_url":15},{"size":5371},"3840x2160",[5373],{"_uid":5374,"content":5375,"component":1616},"combined-modes-blog-local-preview-richtext",{"type":51,"attrs":5376,"content":5377},{"backgroundColor":133},[5378,5409,5414,5419,5424,5458,5468,5473,5478,5483,5488,5497,5502,5507,5516,5521,5526,5563,5568,5573,5578,5587,5592,5597,5608,5613,5618,5623,5628,5633],{"type":54,"attrs":5379,"content":5380},{"textAlign":133},[5381,5393,5395,5407],{"text":5382,"type":58,"marks":5383},"AI image generation",[5384],{"type":130,"attrs":5385},{"href":5386,"uuid":5387,"anchor":133,"target":1709,"linktype":2221,"story":5388},"\u002Fblog\u002Fai-image-generation-and-editing","a50cdd44-800f-4661-8082-ae0633902180",{"name":5389,"id":5390,"uuid":5387,"slug":5391,"url":5392,"full_slug":5392,"_stopResolving":1093},"How to generate and edit images with AI in Linearity",210025393391092,"ai-image-generation-and-editing","blog\u002Fai-image-generation-and-editing",{"text":5394,"type":58}," creates pixel-based visuals suited to realism and texture, while ",{"text":5396,"type":58,"marks":5397},"AI vector generation",[5398],{"type":130,"attrs":5399},{"href":5400,"uuid":5401,"anchor":133,"target":1709,"linktype":2221,"story":5402},"\u002Fblog\u002Fai-vector-generation-and-editing","bcb4e3cb-2f14-4e01-94c8-ee3fd825baf1",{"name":5403,"id":5404,"uuid":5401,"slug":5405,"url":5406,"full_slug":5406,"_stopResolving":1093},"How AI vector generation creates editable artwork",210025394476533,"ai-vector-generation-and-editing","blog\u002Fai-vector-generation-and-editing",{"text":5408,"type":58}," creates shape-based artwork suited to precise editing, scaling, and reuse. 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Unless elements have been separated into layers or masks, the objects inside a flat image are not independent design components.",{"type":54,"attrs":5489,"content":5490},{"textAlign":133},[5491],{"type":5462,"attrs":5492},{"id":5493,"alt":33,"src":5494,"title":33,"source":33,"copyright":33,"meta_data":5495},210041378151062,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F2934x1834\u002F9d517845db\u002Fimage-blog-1.png",{"size":5496},"2934x1834",{"type":97,"attrs":5498,"content":5499},{"level":167,"textAlign":133},[5500],{"text":5501,"type":58},"Editing paths",{"type":54,"attrs":5503,"content":5504},{"textAlign":133},[5505],{"text":5506,"type":58},"Vector editing works at the object and geometry level. A designer can select a shape, move its anchor points, change its fill, adjust a stroke, or reuse it elsewhere. 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The right choice is the format that survives the edits, channels and sizes required by the brief.",{"type":174,"content":5527},[5528,5535,5542,5549,5556],{"type":177,"content":5529},[5530],{"type":54,"attrs":5531,"content":5532},{"textAlign":133},[5533],{"text":5534,"type":58},"Does the asset need to look photographic? Start with Image Mode.",{"type":177,"content":5536},[5537],{"type":54,"attrs":5538,"content":5539},{"textAlign":133},[5540],{"text":5541,"type":58},"Will individual objects need precise changes? Start with Asset Mode.",{"type":177,"content":5543},[5544],{"type":54,"attrs":5545,"content":5546},{"textAlign":133},[5547],{"text":5548,"type":58},"Must it scale from a small icon to a large print graphic? Prefer vector.",{"type":177,"content":5550},[5551],{"type":54,"attrs":5552,"content":5553},{"textAlign":133},[5554],{"text":5555,"type":58},"Does the concept depend on natural light, skin, fabric, or texture? 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You stay in control.",{"type":54,"attrs":6667,"content":6668},{"textAlign":133},[6669],{"type":5462,"attrs":6670},{"id":6671,"alt":33,"src":6672,"title":33,"source":33,"copyright":33,"meta_data":6673},210040359725461,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1588x1080\u002Fc1e0dd08f7\u002Fimage-generation.gif",{},{"type":97,"attrs":6675,"content":6676},{"level":99,"textAlign":133},[6677],{"text":6678,"type":58},"How to generate an image with AI",{"type":97,"attrs":6680,"content":6681},{"level":167,"textAlign":133},[6682],{"text":6683,"type":58},"1. Start with the purpose",{"type":54,"attrs":6685,"content":6686},{"textAlign":133},[6687],{"text":6688,"type":58},"Before describing the scene, decide what the image needs to do. A homepage hero, square social post, product announcement and email banner all need different compositions. 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