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design has led to many breakthroughs in the world of design.","text",{"type":52,"content":58},[59],{"text":60,"type":56},"It has boosted the international standards of products and interfaces, expanded creative opportunities in design, and assisted the evolution of technology in recent 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of Webpage Illustration","tubik","BlogComponentReference","Anatomy of Webpage Illustration designed by tubik. Connect with them on Dribbble; the global community for designers and creative professionals.",{"type":52,"content":94},[95],{"text":96,"type":56},"User-centered design helps both consumers and companies in the design of products by creating solutions that accommodate both. By compiling diverse design teams of all sorts of field experts, companies can develop solutions to problems potential users are experiencing without even being fully aware of it or unable to envision solutions to their problems and limitations.",{"type":52,"content":98},[99],{"text":100,"type":56},"Usability is at the forefront of this design process. Each step is geared towards maximizing the design team’s ability to create a satisfying and efficient experience. In this article, we'll learn more about the key principles of UCD, why it's important, and some tips for implementing a design that targets your primary users.",{"type":62,"attrs":102},{"id":103,"body":104},"e3842dd8-2b54-4575-824c-05c8d720231a",[105],{"_uid":106,"title":107,"button":108,"component":117,"description":118,"backgroundColor":119},"i-16685c06-d9a5-421a-a66b-aa188c36a10f","Jumpstart your ideas with Linearity Curve\n",[109],{"_uid":110,"icon":32,"link":111,"size":113,"text":114,"type":115,"component":116},"21d79f8f-9e84-41b8-8233-3fb11f8f8e5a",{"id":32,"url":112,"linktype":70,"fieldtype":71,"cached_url":112},"https:\u002F\u002Fwww.linearity.io\u002Fget-started","medium","Get Started","whiteFill","BaseButton","BlogComponentCta","Take your designs to the next level.\n\n","orange",{"type":121,"attrs":122,"content":124},"heading",{"level":123},2,[125],{"text":126,"type":56,"marks":127},"What is UCD?",[128],{"type":129},"bold",{"type":62,"attrs":131},{"id":103,"body":132},[133,150],{"_uid":134,"asset":135,"component":148,"description":149},"i-d657178d-b7e4-4f14-97b6-f06765a2c63f",[136],{"_uid":137,"asset":138,"device":146,"component":147},"de266a12-16a2-4a84-9c21-212bec1b8969",[139],{"_uid":140,"image":141,"imageAlt":145,"component":37},"37950ecd-7816-4c49-891c-1eb8c931a40b",{"id":142,"alt":32,"name":32,"focus":32,"title":32,"source":32,"filename":143,"copyright":32,"fieldtype":34,"meta_data":144,"is_external_url":15},17435081,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1910x1484\u002F6afc938319\u002F613a318735d48d62ada90a60_user-centered-design.jpg",{},"Blog Image","none","DeviceMockup","BlogComponentImage","Image Source: [Unsplash](https:\u002F\u002Funsplash.com\u002Fphotos\u002FfIq0tET6llw)",{"_uid":151,"emoji":32,"bgColor":44,"markdown":152,"component":153},"i-94a15617-3371-4b83-a271-6f9a08837bd2","User-centered design (or user-centric design) is a design process geared towards maximizing usability by creating design solutions based on the experience and requirements of the user.","BlogComponentDisclaimer",{"type":52,"content":155},[156],{"text":157,"type":56},"It is an iterative design process that relies heavily on feedback and data about the user's experience to create solutions that work for both potential consumers and the business. It’s common in the generative methods of digital products and especially crucial in UX\u002FUI design.",{"type":52,"content":159},[160],{"text":161,"type":56},"For example, a design team that needs to create a user-friendly website interface will apply the UCD design guidelines to generate and refine a solution based on the user's point of view, needs, and desires.",{"type":52,"content":163},[164],{"text":165,"type":56},"A prototype will go through quality testing and be worked on in collaboration with users through feedback and deep analysis of their experience and behaviors, which will influence decisions about product features.",{"type":52,"content":167},[168],{"text":169,"type":56},"User-centered design efforts are sometimes confused with human-centered design. While human-centered design involves putting humans at the center of the process of product design to accommodate them, human-centered design is more geared towards solving social problems and helping society and communities. On the other hand, user-centered design is more focused on creating usability solutions.",{"type":121,"attrs":171,"content":172},{"level":123},[173],{"text":174,"type":56,"marks":175},"Why is UCD important?",[176],{"type":129},{"type":52,"content":178},[179],{"text":180,"type":56},"User experience is valuable in product design (particularly in digital products like app design), web and interface design, and marketing. Designer Frank Chimero was on point when he said, \"People ignore design that ignores people.\"",{"type":62,"attrs":182},{"id":64,"body":183},[184],{"_uid":185,"link":186,"logo":188,"name":80,"image":193,"title":201,"author":202,"component":91,"description":203},"i-bd03078b-0e45-4878-9f78-039a9750e426",{"id":32,"url":187,"linktype":70,"fieldtype":71,"cached_url":187},"https:\u002F\u002Fdribbble.com\u002Fshots\u002F16114449-Magic-of-UX-Design?utm_source=Clipboard_Shot&utm_campaign=tubik_arts&utm_content=Magic%20of%20UX%20Design&utm_medium=Social_Share&utm_source=Clipboard_Shot&utm_campaign=tubik_arts&utm_content=Magic%20of%20UX%20Design&utm_medium=Social_Share",[189],{"_uid":190,"image":191,"imageAlt":79,"component":37},"1b4429ac-d174-4f26-9bef-c2a27ab2edf8",{"id":76,"alt":32,"name":32,"focus":32,"title":32,"source":32,"filename":77,"copyright":32,"fieldtype":34,"meta_data":192,"is_external_url":15},{},[194],{"_uid":195,"image":196,"imageAlt":200,"component":37},"c733faef-99f6-437f-8b09-27e6acd3c0c7",{"id":197,"alt":32,"name":32,"focus":32,"title":32,"source":32,"filename":198,"copyright":32,"fieldtype":34,"meta_data":199,"is_external_url":15},18541193,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1600x1200\u002Fe7bb50b127\u002Fdesign_process_illustration_tubikarts_4x.png",{},"design_process_illustration_tubikarts_4x","Magic of UX Design","tubik.arts","Magic of UX Design designed by tubik.arts. Connect with them on Dribbble; the global community for designers and creative professionals.",{"type":52,"content":205},[206],{"text":207,"type":56},"Consumers want life to be made simple for them. A website, app, or product exists to satisfy a consumer, so its success depends on their experience.",{"type":52,"content":209},[210],{"text":211,"type":56},"The benefits of a user-centered design approach for a company include:",{"type":213,"content":214},"bullet_list",[215,222,228,234,240,246,252,258],{"type":216,"content":217},"list_item",[218],{"type":52,"content":219},[220],{"text":221,"type":56},"Loyal users that keep returning for business",{"type":216,"content":223},[224],{"type":52,"content":225},[226],{"text":227,"type":56},"Increased sales",{"type":216,"content":229},[230],{"type":52,"content":231},[232],{"text":233,"type":56},"Developing refined, efficient, and highly accessible products",{"type":216,"content":235},[236],{"type":52,"content":237},[238],{"text":239,"type":56},"Understanding problems in-depth to create excellent solutions",{"type":216,"content":241},[242],{"type":52,"content":243},[244],{"text":245,"type":56},"Collaboration between customers and teams",{"type":216,"content":247},[248],{"type":52,"content":249},[250],{"text":251,"type":56},"Avoiding common mistakes",{"type":216,"content":253},[254],{"type":52,"content":255},[256],{"text":257,"type":56},"Improving competitiveness",{"type":216,"content":259},[260],{"type":52,"content":261},[262],{"text":263,"type":56},"Helping them understand their market",{"type":52,"content":265},[266],{"text":267,"type":56},"It benefits consumers by:",{"type":213,"content":269},[270,276,282,288,294],{"type":216,"content":271},[272],{"type":52,"content":273},[274],{"text":275,"type":56},"Simplifying their lives",{"type":216,"content":277},[278],{"type":52,"content":279},[280],{"text":281,"type":56},"Satisfying their desires",{"type":216,"content":283},[284],{"type":52,"content":285},[286],{"text":287,"type":56},"Making them feel heard and understood by companies",{"type":216,"content":289},[290],{"type":52,"content":291},[292],{"text":293,"type":56},"Making them feel valuable in the development of products they use",{"type":216,"content":295},[296],{"type":52,"content":297},[298],{"text":299,"type":56},"Providing solutions to problems they didn't know they had or couldn't envision solutions to",{"type":62,"attrs":301},{"id":103,"body":302},[303],{"_uid":304,"emoji":32,"bgColor":44,"markdown":305,"component":153},"i-a82eb31e-18de-47d0-908d-c0cf3ea0088e","UCD leads to evolution in products, software, and design that brings us closer to ease, efficiency, and excellence.",{"type":121,"attrs":307,"content":308},{"level":123},[309],{"text":310,"type":56,"marks":311},"The UCD process",[312],{"type":129},{"type":52,"content":314},[315,324],{"text":316,"type":56,"marks":317},"The Interaction Design Foundation",[318],{"type":319,"attrs":320},"link",{"href":321,"uuid":322,"anchor":322,"target":323,"linktype":70},"https:\u002F\u002Fwww.interaction-design.org\u002Fliterature\u002Ftopics\u002Fuser-centered-design#:~:text=UCD%20is%20an%20Iterative%20Process,was%20coined%20in%20the%201970s.",null,"_self",{"text":325,"type":56}," highlights the necessity for considering the entire user experience from start to finish and defines the user-centered design method in 4 steps:",{"type":52,"content":327},[328,332],{"text":329,"type":56,"marks":330},"1. Understand the context of use - ",[331],{"type":129},{"text":333,"type":56},"This part of the design phase is crucial. Contextual Inquiry involves observing actual users in their context and is what leads to the understanding of users. We gain context through in-depth observation and interviewing users to understand their behavior and needs. This part of the process is usually performed by professionals in the behavioral sciences who carry out expert interviews and depend on various ethnography methods.",{"type":52,"content":335},[336,340],{"text":337,"type":56,"marks":338},"2. Specify user requirements - ",[339],{"type":129},{"text":341,"type":56},"Once the user is better understood, design teams can compile a list of user requirements and rough concepts to guide how they design the finished product. The product will be designed to accommodate the user's needs.",{"type":52,"content":343},[344,348],{"text":345,"type":56,"marks":346},"3. Design a solution -",[347],{"type":129},{"text":349,"type":56}," The emphasis is on \"solution\" here. The purpose of designing something is to offer a solution to a problem, need, or desire. Design ideas must solve a problem based on what was uncovered during the research phase.",{"type":52,"content":351},[352,356],{"text":353,"type":56,"marks":354},"4. Evaluate against requirement -",[355],{"type":129},{"text":357,"type":56}," Once there is a prototype of the design, this must go through a process of evaluation where the product is analyzed on how well it satisfies the initial requirements discovered. Wherever there are gaps, the product will go through a process of iteration where the design will be revisited to fill those gaps until there is a complete design that meets all user requirements. Evaluating designs through usability testing gives a clear understanding of the discrepancy between the product and the user requirements, which drives the process forward.",{"type":62,"attrs":359},{"id":64,"body":360},[361],{"_uid":362,"link":363,"logo":365,"name":80,"image":370,"title":378,"author":202,"component":91,"description":379},"i-f12b23ca-d5a9-4d64-94b2-b748667d571e",{"id":32,"url":364,"linktype":70,"fieldtype":71,"cached_url":364},"https:\u002F\u002Fdribbble.com\u002Fshots\u002F11288695-Series-of-illustrations",[366],{"_uid":367,"image":368,"imageAlt":79,"component":37},"916714d4-6495-4c6e-91a9-eae8bf9b60af",{"id":76,"alt":32,"name":32,"focus":32,"title":32,"source":32,"filename":77,"copyright":32,"fieldtype":34,"meta_data":369,"is_external_url":15},{},[371],{"_uid":372,"image":373,"imageAlt":377,"component":37},"e1fa23af-f0fb-42d2-9930-450b7d236dae",{"id":374,"alt":32,"name":32,"focus":32,"title":32,"source":32,"filename":375,"copyright":32,"fieldtype":34,"meta_data":376,"is_external_url":15},18541265,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F800x600\u002Fcc1aff4d15\u002F1.png",{},"1","Serhii Mudruk 👋","Series of illustrations designed by Serhii Mudruk 👋. Connect with them on Dribbble; the global community for designers and creative professionals.",{"type":52,"content":381},[382],{"text":383,"type":56,"marks":384},"A design team needs to have multidisciplinary input from engineers to psychologists, marketers, and creatives to achieve this holistic approach. A finished design cannot be achieved without a reliable team and a stringent design process guiding its development.",[385],{"type":386,"attrs":387},"textStyle",{"color":388},"#111717",{"type":62,"attrs":390},{"id":103,"body":391},[392],{"_uid":393,"title":394,"button":395,"component":117,"description":400,"backgroundColor":401},"i-1dea3721-5eca-4048-b861-b3273c41fe36","Ready to create brand assets that pack a punch?",[396],{"_uid":397,"icon":32,"link":398,"size":113,"text":114,"type":115,"component":116},"a07be35b-6cc5-4778-9b39-978ce9807286",{"id":32,"url":399,"linktype":70,"fieldtype":71,"cached_url":399},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002F","Visit our Academy for free User-centered design courses.\n","purple",{"type":121,"attrs":403,"content":404},{"level":123},[405],{"text":406,"type":56,"marks":407},"Tips for maximizing usability",[408],{"type":129},{"type":52,"content":410},[411],{"text":412,"type":56},"The user-centered design process exists to maximize usability and satisfy consumers. The basic four-step process mentioned above is a foundation. There is so much that happens within each of those steps, so we thought we'd flesh it out a little more with some tips for maximizing usability.",{"type":121,"attrs":414,"content":416},{"level":415},3,[417],{"text":418,"type":56,"marks":419},"1. Empathizing and understanding",[420],{"type":129},{"type":62,"attrs":422},{"id":64,"body":423},[424],{"_uid":425,"link":426,"logo":428,"name":80,"image":433,"title":441,"author":202,"component":91,"description":442},"i-b4471188-b6b1-4d85-9639-973429527bae",{"id":32,"url":427,"linktype":70,"fieldtype":71,"cached_url":427},"https:\u002F\u002Fdribbble.com\u002Fshots\u002F7210838-Empathy-in-UX-Design-Illustration",[429],{"_uid":430,"image":431,"imageAlt":79,"component":37},"9939924f-e5af-4666-96d8-bae34f5b317b",{"id":76,"alt":32,"name":32,"focus":32,"title":32,"source":32,"filename":77,"copyright":32,"fieldtype":34,"meta_data":432,"is_external_url":15},{},[434],{"_uid":435,"image":436,"imageAlt":440,"component":37},"15d1a8d2-6536-449c-8aac-0cf130a996fb",{"id":437,"alt":32,"name":32,"focus":32,"title":32,"source":32,"filename":438,"copyright":32,"fieldtype":34,"meta_data":439,"is_external_url":15},18541369,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1600x1200\u002F45b3342d82\u002Fempathy_in_ux_design_illustration_4x.png",{},"empathy_in_ux_design_illustration_4x","Empathy in UX Design Illustration","Empathy in UX Design Illustration designed by tubik.arts. Connect with them on Dribbble; the global community for designers and creative professionals.",{"type":52,"content":444},[445],{"text":446,"type":56,"marks":447},"During the contextual inquiry phase, user interviews are crucial because they help everybody on the design team to get into the perspective of the user and gain an explicit understanding of their experience. Contextual inquiry provides insights into users’ overall perception, how they feel about a product to frustrations, limitations, and blocks they experience.",[448],{"type":386,"attrs":449},{"color":388},{"type":62,"attrs":451},{"id":103,"body":452},[453],{"_uid":454,"emoji":32,"bgColor":44,"markdown":455,"component":153},"i-23022d6b-1648-407c-9dd1-90c6505dd6bd","Empathizing and understanding are critical design techniques used primarily during the user research phase, providing the team with key insights.",{"type":52,"content":457},[458],{"text":459,"type":56},"Empathy means the ability to understand and share the feelings of another. It is the first step in design thinking because getting into the nitty-gritty of users' experience on every level helps design teams get a first-hand perspective and know exactly which problems to solve.",{"type":52,"content":461},[462],{"text":463,"type":56},"Empathy is one of the methods of development in design that can't be missed!",{"type":52,"content":465},[466,468,472],{"text":467,"type":56},"Empathic design is slightly different. It is a user-centered design approach explicitly focused on how users",{"text":469,"type":56,"marks":470}," ",[471],{"type":129},{"text":473,"type":56},"feel about a product. This is also important to include in a user-centric development process. How one feels about a product is vital in a consumer experience.",{"type":52,"content":475},[476],{"text":477,"type":56},"A product might offer good solutions and be highly efficient, but perhaps it lacks emotional connection and relationship-building with consumers. Users need to feel inspired, cared for, and resonant with something for it to achieve success. This is where visual design can play an important role.",{"type":52,"content":479},[480],{"text":481,"type":56},"An interface and branding that is beautiful and inspiring goes a long way and is a doorway into connecting with the right users by appealing to them through their visual tastes and building an emotional relationship with a product.",{"type":52,"content":483},[484],{"text":485,"type":56},"Some tips for bringing empathy and understanding into the design process include:",{"type":213,"content":487},[488,502,514,526],{"type":216,"content":489},[490],{"type":52,"content":491},[492,496,498,500],{"text":493,"type":56,"marks":494},"Asking questions -",[495],{"type":129},{"text":497,"type":56}," \"What-how-why\" or the \"5 Whys\" take us deeper into observing and understanding others' perspective",{"type":499},"hard_break",{"text":501,"type":56},"‍",{"type":216,"content":503},[504],{"type":52,"content":505},[506,510,512,513],{"text":507,"type":56,"marks":508},"Story sharing and capturing - ",[509],{"type":129},{"text":511,"type":56},"Helps to empathize with all the complexities that influence a single user's experience",{"type":499},{"text":501,"type":56},{"type":216,"content":515},[516],{"type":52,"content":517},[518,522,524,525],{"text":519,"type":56,"marks":520},"Bodystorming - ",[521],{"type":129},{"text":523,"type":56},"A creative development process whereby people on a design team will Imagine themselves using the product from a real-life standpoint, which helps them to get into the firsthand experience of a potential user. A user persona would also come in handy with this technique.",{"type":499},{"text":501,"type":56},{"type":216,"content":527},[528],{"type":52,"content":529},[530,534],{"text":531,"type":56,"marks":532},"User personas -",[533],{"type":129},{"text":535,"type":56}," Help designers to empathize by creating archetypal users who represent a larger group of users. Embodying a user persona is an excellent method for creating empathy in the design process and is commonly used in design for deeper understanding.",{"type":52,"content":537},[538],{"text":539,"type":56},"Letting empathy guide the design process is key in cultivating customer loyalty.",{"type":121,"attrs":541,"content":542},{"level":415},[543],{"text":544,"type":56,"marks":545},"2. Staying clear on \"The Why”",[546],{"type":129},{"type":52,"content":548},[549],{"text":550,"type":56},"Design is a highly intentional process. It needs to be mapped out, follow steps, and, most importantly, guided by an overall vision that is aligned with business goals.",{"type":62,"attrs":552},{"id":64,"body":553},[554],{"_uid":555,"link":556,"logo":558,"name":80,"image":563,"title":571,"author":572,"component":91,"description":573},"i-e0d1a051-4795-4e5f-92a0-91ac63f1ee9c",{"id":32,"url":557,"linktype":70,"fieldtype":71,"cached_url":557},"https:\u002F\u002Fdribbble.com\u002Fshots\u002F15107067-Startup-Business-Idea",[559],{"_uid":560,"image":561,"imageAlt":79,"component":37},"f7a4b882-4de7-4d4f-ac02-c6a325dd6932",{"id":76,"alt":32,"name":32,"focus":32,"title":32,"source":32,"filename":77,"copyright":32,"fieldtype":34,"meta_data":562,"is_external_url":15},{},[564],{"_uid":565,"image":566,"imageAlt":570,"component":37},"2a1095b1-3c72-436b-ad3f-4ee783675ec9",{"id":567,"alt":32,"name":32,"focus":32,"title":32,"source":32,"filename":568,"copyright":32,"fieldtype":34,"meta_data":569,"is_external_url":15},18541404,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1600x1200\u002Ffd808ab83f\u002Fstartup-business-idea_4x.jpg",{},"startup-business-idea_4x.jpg","Startup Business Idea","Hurca!™","Startup Business Idea designed by Hurca!™. Connect with them on Dribbble; the global community for designers and creative professionals.",{"type":52,"content":575},[576],{"text":577,"type":56},"Designers must know why they are creating something to be able to navigate the roadblocks that are bound to arise during the implementation phase. Everybody needs to be clear on why the design is beneficial to both users and the business. The “why’ is the incentive that drives development.",{"type":52,"content":579},[580],{"text":581,"type":56},"There are plenty of goal-setting methods that help projects stay on track and connected the \"why,\" aka the \"reason for being,\" aka \"the vision.\" It takes good project management and excellent leadership- a vital part of design and business success.",{"type":121,"attrs":583,"content":584},{"level":415},[585],{"text":586,"type":56,"marks":587},"3. Aligning business requirements with user needs",[588],{"type":129},{"type":52,"content":590},[591],{"text":592,"type":56},"At the end of the day, the business also has requirements that must be met. Focusing only on the users would present limitations. Once their needs are understood, they need to be aligned with the goals and outcomes of the business that consider revenue, stakeholders, and the scope of the design.",{"type":52,"content":594},[595],{"text":596,"type":56},"Aligning user needs with the success of the business comes down to goals and a clear roadmap. The business requirements and goals need to be very clearly stipulated from the get-go, with room for flexibility to accommodate meeting unforeseen user needs while still staying on track with the business requirements. This is where the business model will help to guide the design process.",{"type":52,"content":598},[599],{"text":600,"type":56},"Keeping business requirements satisfied is setting the project up for success from an internal standpoint by ensuring you have all the resources you need, making and following through on commitments, staying connected to the overall vision, and having efficient project management and leadership.",{"type":121,"attrs":602,"content":603},{"level":415},[604],{"text":605,"type":56,"marks":606},"4. Honing the user feedback loop",[607],{"type":129},{"type":52,"content":609},[610,612,618],{"text":611,"type":56},"Feedback is a fundamental ",{"text":613,"type":56,"marks":614},"design principle",[615],{"type":319,"attrs":616},{"href":617,"uuid":322,"anchor":322,"target":323,"linktype":70},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fdesign-principles",{"text":619,"type":56}," and essential in any design process.",{"type":52,"content":621},[622],{"text":623,"type":56},"User feedback is the act of responding to input from users. The user feedback loop is critical in the user-centered design process because it shows the design team where to improve and recalibrate.",{"type":62,"attrs":625},{"id":103,"body":626},[627],{"_uid":628,"emoji":32,"bgColor":44,"markdown":629,"component":153},"i-15bf2094-4f22-4f4a-bf2d-a933ebd80b9d","A user-centered design process goes on far beyond the initial development stage.",{"type":52,"content":631},[632],{"text":633,"type":56},"It is maintained throughout the existence of the product or system, so therefore the user feedback loop, or customer feedback loop, will be relied on throughout the existence of the product or system.",{"type":52,"content":635},[636],{"text":637,"type":56},"It's vital that there is an efficient communication channel between users and design teams that is always open. Feedback should constantly be encouraged and even rewarded. Marketing and PR teams will come up with solutions as to how to drive and encourage feedback. Not all feedback will be a complaint.",{"type":52,"content":639},[640],{"text":641,"type":56},"It can take the form of testimonials and positive reviews that will emphasize what is working well about the product or system, so this area can be left as is or improved even more for deeper satisfaction.",{"type":52,"content":643},[644],{"text":645,"type":56},"Setting yourself up for success with an excellent feedback loop that is nurtured and responded to with care, diplomacy, and curiosity from the internal team is vital for user satisfaction and a valuable source of information for the business to grow and improve.",{"type":52,"content":647},[648],{"text":649,"type":56},"The user feedback loop benefits business goals because it can reveal opportunities for additional revenue, financial savings, and advanced categories and features as well.",{"type":121,"attrs":651,"content":652},{"level":415},[653],{"text":654,"type":56,"marks":655},"5. Always be iterating",[656],{"type":129},{"type":52,"content":658},[659],{"text":660,"type":56},"The design process is about trying things again, and again, and again until they work.",{"type":52,"content":662},[663],{"text":664,"type":56},"As many of you will know, the design process is an iterative process. This is an ongoing process throughout development and maintenance where the product or system is constantly being improved. Living in such fast-paced times means plenty of work for design teams who have to stay on top of the latest developments and technologies.",{"type":62,"attrs":666},{"id":103,"body":667},[668],{"_uid":669,"asset":670,"component":148,"description":680},"i-6e9df2e3-d3a6-4008-a729-a512ce8cad10",[671],{"_uid":672,"asset":673,"device":146,"component":147},"b3aa2bfe-8f9d-4024-a626-9a70e3d1b30c",[674],{"_uid":675,"image":676,"imageAlt":37,"component":37},"cc3b2db6-1e8a-4742-bf61-7d459d9cef89",{"id":677,"alt":32,"name":32,"focus":32,"title":32,"source":32,"filename":678,"copyright":32,"fieldtype":34,"meta_data":679,"is_external_url":15},17435158,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1080x1080\u002F77ced1e036\u002F6138ceedad504a11bfe14e7d_6138cc95cf9e4d2ec47833b1_don_t-20hate-2c-20iterate.png",{},"Image Source: Vectornator",{"type":52,"content":682},[683],{"text":684,"type":56},"Iteration is a crucial part of any design process and long-term customer satisfaction. During the process, a prototype will be tested, tweaked, and tested again in a repetitive cycle until a solution is reached.",{"type":52,"content":686},[687],{"text":688,"type":56},"During iteration, the prototype will go through user testing and usability testing. Users will test the design, be observed, and give feedback.",{"type":62,"attrs":690},{"id":103,"body":691},[692],{"_uid":693,"title":694,"button":695,"component":117,"description":700,"backgroundColor":701},"i-2216881a-09ff-45a0-aad2-e43b4efd058c","Get creative with our ready-to-use templates.",[696],{"_uid":697,"icon":32,"link":698,"size":113,"text":114,"type":115,"component":116},"9f8dd42c-e086-472e-aa29-1d8f2550c40e",{"id":32,"url":699,"linktype":70,"fieldtype":71,"cached_url":699},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002F","Linearity Curve offers templates for every social media platform and various use case templates for posters, business cards, slides, app store screenshots, and more.\n","green",{"type":121,"attrs":703,"content":704},{"level":415},[705],{"text":706,"type":56,"marks":707},"6. Ease is everything",[708],{"type":129},{"type":52,"content":710},[711],{"text":712,"type":56},"The key to excellent usability in design is making everything as simple and easy as possible. A friendly experience is one that's enjoyable, easy, and satisfying. Creating simplicity is an art. It's a process of elimination. It requires deep understanding. User-centered design practices generate ease by:",{"type":213,"content":714},[715,721,727,733,739],{"type":216,"content":716},[717],{"type":52,"content":718},[719],{"text":720,"type":56},"Reducing the effort for the user",{"type":216,"content":722},[723],{"type":52,"content":724},[725],{"text":726,"type":56},"Using plain, simple language (this doesn't mean it can't be creative)",{"type":216,"content":728},[729],{"type":52,"content":730},[731],{"text":732,"type":56},"Putting the user in the driving seat and giving them power",{"type":216,"content":734},[735],{"type":52,"content":736},[737],{"text":738,"type":56},"Simplifying navigation",{"type":216,"content":740},[741,745],{"type":52,"content":742},[743],{"text":744,"type":56},"Making information utterly clear and finding the balance between not patronizing the user but also not being unnecessarily complicated and over-articulate.",{"type":52},{"type":62,"attrs":747},{"id":64,"body":748},[749],{"_uid":750,"link":751,"logo":753,"name":80,"image":758,"title":766,"author":767,"component":91,"description":768},"i-e1dbdd46-d058-4ccc-8fba-2324e26c74bf",{"id":32,"url":752,"linktype":70,"fieldtype":71,"cached_url":752},"https:\u002F\u002Fdribbble.com\u002Fshots\u002F6793936-The-Creation-Of-Design-1",[754],{"_uid":755,"image":756,"imageAlt":79,"component":37},"bc6e9ca0-5458-4896-b5f3-595073f9412f",{"id":76,"alt":32,"name":32,"focus":32,"title":32,"source":32,"filename":77,"copyright":32,"fieldtype":34,"meta_data":757,"is_external_url":15},{},[759],{"_uid":760,"image":761,"imageAlt":765,"component":37},"30f11276-a4f0-43d2-9a9b-12b2d45328a2",{"id":762,"alt":32,"name":32,"focus":32,"title":32,"source":32,"filename":763,"copyright":32,"fieldtype":34,"meta_data":764,"is_external_url":15},18541509,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1600x1200\u002F101e61f1bd\u002Fthe_creation_of_design_4x.png",{},"the_creation_of_design_4x","The Creation Of Design #1","Alexa Pleiko-Izik","The Creation Of Design #1 designed by Alexa Pleiko-Izik. Connect with them on Dribbble; the global community for designers and creative professionals.",{"type":121,"attrs":770,"content":771},{"level":123},[772],{"text":773,"type":56,"marks":774},"Examples of great UCD",[775],{"type":129},{"type":52,"content":777},[778],{"text":779,"type":56},"User-centered design examples are everywhere, particularly in most of the well-known digital products and software tools we use today. We’ve listed a few examples of brands that have built success by putting the user experience at the center of everything they do while aligning with business requirements.",{"type":121,"attrs":781,"content":782},{"level":415},[783],{"text":784,"type":56,"marks":785},"Apple website",[786],{"type":129},{"type":52,"content":788},[789],{"text":790,"type":56},"Apple knows how to deliver a fantastic user experience, that's for sure. Their success comes down to usability. By emphasizing design, everything created across the brand has simplicity and beauty at heart, which both attracts users, satisfies them, and makes life easy for them.",{"type":52,"content":792},[793],{"text":794,"type":56},"The Apple website makes information highly accessible to users. It provides detailed specifications about products in easy-to-understand language on an intuitive, well-organized interface.",{"type":121,"attrs":796,"content":797},{"level":415},[798],{"text":799,"type":56,"marks":800},"Mailchimp",[801],{"type":129},{"type":62,"attrs":803},{"id":103,"body":804},[805],{"_uid":806,"asset":807,"component":148,"description":817},"i-0c174b27-0ca2-46cf-a7fb-f8013e292199",[808],{"_uid":809,"asset":810,"device":146,"component":147},"d309ded8-84a3-4099-997a-8223ab37832c",[811],{"_uid":812,"image":813,"imageAlt":145,"component":37},"5c3b8e58-40aa-48ea-bd17-af772ef31dd0",{"id":814,"alt":32,"name":32,"focus":32,"title":32,"source":32,"filename":815,"copyright":32,"fieldtype":34,"meta_data":816,"is_external_url":15},17435219,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F755x517\u002F687c072f26\u002F6138ceed1122a396c349bb03_6138ccf02ffad46542de03f2_mailchimp-20old-20logo.png",{},"Image Source: [PNGAAA](https:\u002F\u002Fwww.pngaaa.com\u002Fdetail\u002F4160589)",{"type":52,"content":819},[820],{"text":821,"type":56},"This email and content platform is one of the most user-friendly out there. It not only makes things simple but adds a level of enjoyment that appeals to users. Mailchimp values personalization and building relationships with consumers. The Mailchimp mascot is an excellent example of a usability hack that builds connections with users through a persona.",{"type":121,"attrs":823,"content":824},{"level":415},[825],{"text":826,"type":56,"marks":827},"Airbnb",[828],{"type":129},{"type":52,"content":830},[831],{"text":832,"type":56},"Another excellent example of a user-friendly intuitive design solution, the online vacation rental marketplace Airbnb soared to success by taking a brilliant idea to the next level by focusing on meeting every need of potential consumers into account and satisfying them.",{"type":52,"content":834},[835],{"text":836,"type":56},"The app is personalized, simple-to-navigate, and makes finding and booking accommodation effortless, especially with features like being able to cancel and receive money back. They also use visual design well as a means to inspire their users.",{"type":62,"attrs":838},{"id":103,"body":839},[840],{"_uid":841,"asset":842,"component":148,"description":852},"i-5245c8f8-03dc-430b-a854-b2bf093c0e98",[843],{"_uid":844,"asset":845,"device":146,"component":147},"27a2593b-3fac-40e2-9bd2-e144aed63f37",[846],{"_uid":847,"image":848,"imageAlt":145,"component":37},"53a470f1-5b28-40fe-ab84-d73c0c3cbf04",{"id":849,"alt":32,"name":32,"focus":32,"title":32,"source":32,"filename":850,"copyright":32,"fieldtype":34,"meta_data":851,"is_external_url":15},17435243,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1150x582\u002F51d0218f6c\u002F6138ceedeaf9e06d2e020d0d_6138cd862ffad47e51de08e4_airbnb-20screenshot.png",{},"Image Source: [Airbnb](https:\u002F\u002Fwww.airbnb.com\u002F)",{"type":121,"attrs":854,"content":855},{"level":415},[856],{"text":857,"type":56,"marks":858},"Habitica",[859],{"type":129},{"type":52,"content":861},[862],{"text":863,"type":56},"This productivity app helped users improve their habits and ultimately their lives by making productivity fun.",{"type":52,"content":865},[866],{"text":867,"type":56},"They provided a solution to the mundane, making difficult-to-complete tasks easier by transforming these into a game.",{"type":52,"content":869},[870],{"text":871,"type":56},"Not only did they create something to help people achieve health and happiness, but they excavated the common blocks that keep people from completing the tasks that lead to their own happiness and took a creative approach to offer a totally different, more exciting route to completing tasks.",{"type":52,"content":873},[874],{"text":875,"type":56},"Interactive systems such as gamification are a great way to give users the power, whereby your product is a tool that enhances their life.",{"type":121,"attrs":877,"content":878},{"level":123},[879],{"text":880,"type":56,"marks":881},"Key takeaways",[882],{"type":129},{"type":52,"content":884},[885],{"text":886,"type":56},"Do you have a better understanding of user-centered design?",{"type":52,"content":888},[889],{"text":890,"type":56},"The concept itself is simple. The process, however, is work, as you should be able to tell by now. It takes interdisciplinary teams of experts, deep analysis, and a whole lot of iteration. If we had to narrow it down to just three takeaways, they’d be:",{"type":213,"content":892},[893,899,905],{"type":216,"content":894},[895],{"type":52,"content":896},[897],{"text":898,"type":56},"Understanding users through deep research and empathy is at the core of design solutions",{"type":216,"content":900},[901],{"type":52,"content":902},[903],{"text":904,"type":56},"Simplicity, ease, and enjoyability is the goal",{"type":216,"content":906},[907],{"type":52,"content":908},[909],{"text":910,"type":56},"It takes many iterations to achieve success",{"type":52,"content":912},[913,915,921],{"text":914,"type":56},"If you'd like to experiment with your own ideas for user-centered-design, try ",{"text":916,"type":56,"marks":917},"Vectornator",[918],{"type":319,"attrs":919},{"href":920,"uuid":322,"anchor":322,"target":323,"linktype":70},"https:\u002F\u002Flinearity.io\u002Fget-started",{"text":922,"type":56},". It's a free vector design platform that will help you shape and iterate all of your innovative design ideas.",{"type":52,"content":924},[925,927,933,935,941],{"text":926,"type":56},"Stay up-to-date with our ",{"text":928,"type":56,"marks":929},"social media ",[930],{"type":319,"attrs":931},{"href":932,"uuid":322,"anchor":322,"target":323,"linktype":70},"https:\u002F\u002Fwww.instagram.com\u002Fvectornatorpro\u002F?hl=en",{"text":934,"type":56},"and ",{"text":936,"type":56,"marks":937},"blog",[938],{"type":319,"attrs":939},{"href":940,"uuid":322,"anchor":322,"target":323,"linktype":70},"https:\u002F\u002Fwww.linearity.io\u002Fblog",{"text":942,"type":56}," for more information on everything design, from UX to illustration and everything in between.",{"type":62,"attrs":944},{"id":103,"body":945},[946],{"_uid":947,"title":107,"button":948,"component":117,"description":118,"backgroundColor":119},"i-0296a0d5-0ab1-4e57-ac8c-cc09503ecb0d",[949],{"_uid":950,"icon":32,"link":951,"size":113,"text":114,"type":115,"component":116},"94beb3f7-84b5-4e15-a044-9cfee6f1f253",{"id":32,"url":112,"linktype":70,"fieldtype":71,"cached_url":112},"RichtextComponent","BlogPage",{"id":955,"alt":956,"name":32,"focus":32,"title":956,"source":32,"filename":957,"copyright":32,"fieldtype":34,"meta_data":958,"is_external_url":15},18933069,"User-centered design: what it is and how to do it | Linearity","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F03d18ba029\u002Fuser-centered-design_thumbnail-1.png",{},{"id":960,"filename":961,"fieldtype":34,"is_external_url":15},18541622,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F2bd5203e3e\u002Fuser-centered-design-newblogcover.png","User-Centered Design: What It Is and How to Do It","2021-09-09 18:32","Excellent usability leads to maximum customer satisfaction.","user-centered-design","blog\u002Fuser-centered-design",2020,[],529362778,"aedefbf3-1769-463d-aa31-2b0f6c6cbb74","2024-12-09T16:07:03.567Z","default",[],true,{"id":322,"alt":322,"name":32,"focus":322,"title":322,"source":322,"filename":32,"copyright":322,"fieldtype":34,"meta_data":976},{},"marketing-design","promotional-design","blog\u002Ftag\u002Fpromotional-design",0,[],529362804,"d2b5da8a-efaa-44d6-8262-36b615a3252f","2024-12-09T16:05:25.762Z",[],"a309ded2-e3e2-43cc-ac64-d36e9a6d8805",[988],{"_uid":989,"image":990,"imageAlt":36,"component":37},"7eb0008f-5e77-4338-bc56-69f93a1bc0a2",{"id":991,"alt":32,"name":32,"focus":32,"title":32,"source":32,"filename":992,"copyright":32,"fieldtype":34,"meta_data":993,"is_external_url":15},17413896,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fx\u002F22e7fe6cb5\u002Fbanner-design-cover.avif",{},"Get more clicks with these web banner design tricks",[996],{"name":997,"created_at":998,"published_at":999,"updated_at":1000,"id":1001,"uuid":39,"content":1002,"slug":1013,"full_slug":1014,"sort_by_date":322,"position":1015,"tag_list":1016,"is_startpage":15,"parent_id":1017,"meta_data":322,"group_id":1018,"first_published_at":1019,"release_id":322,"lang":972,"path":322,"alternates":1020,"default_full_slug":322,"translated_slugs":322,"_stopResolving":974},"Ben Barnhart","2024-08-15T11:50:35.957Z","2026-09-05T00:11:16.902Z","2026-09-05T00:11:16.912Z",536119243,{"_uid":1003,"name":997,"image":1004,"socials":1008,"position":1009,"component":1010,"description":1011,"otherAuthors":1012},"cf631716-3540-49e3-8c64-f25a28dce094",{"id":1005,"alt":32,"name":32,"focus":32,"title":32,"source":32,"filename":1006,"copyright":32,"fieldtype":34,"meta_data":1007,"is_private":15,"is_external_url":15},17014174,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1320x1388\u002F1306506725\u002Fscreen-shot-2023-05-24-at-14-54-28.png",{},[],"Content Lead","AuthorPage","Ben is a Content Lead for Linearity living in Berlin. His hobbies include board games, cooking, reading, and writing.\n\n",[],"ben-barnhart","blog\u002Fauthor\u002Fben-barnhart",10,[],536121488,"faf027a3-1d0d-45c5-a705-60465ed97628","2024-12-09T16:05:25.397Z",[],{"id":1022,"alt":1023,"name":32,"focus":32,"title":1023,"source":32,"filename":1024,"copyright":32,"fieldtype":34,"meta_data":1025,"is_external_url":15},18932114,"Get more clicks with these web banner design tricks | Linearity","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Faec2952fb4\u002Fbanner-design_widget.png",{},[1027],{"_uid":1028,"content":1029,"component":952},"d8a8cb7c-48b1-4154-a19f-8178abdd6c81",{"type":49,"content":1030},[1031,1038,1045,1049,1053,1063,1067,1074,1090,1094,1104,1110,1120,1134,1140,1192,1196,1202,1206,1213,1220,1230,1292,1296,1320,1330,1340,1350,1356,1360,1372,1389,1407,1438,1447,1451,1458,1462,1469,1479,1489,1523,1527,1537,1543,1559,1565,1575,1588,1597,1607,1616,1620,1627,1631,1638,1642,1671,1675,1679,1689,1718,1728,1738,1745,1749,1755,1759,1763,1779,1792,1796,1803,1807,1855,1862,1866,1873,1904,1911,1941,1948,1971,1978,1982,1988,2001,2005,2049,2061,2067,2085],{"type":52,"content":1032},[1033],{"text":1034,"type":56,"marks":1035},"Web banners are one of the most popular but also one of the most poorly executed digital marketing assets out there. ",[1036],{"type":386,"attrs":1037},{"color":388},{"type":62,"attrs":1039},{"id":1040,"body":1041},"18a15a45-7212-494d-9178-44ee290b0c90",[1042],{"_uid":1043,"emoji":32,"bgColor":44,"markdown":1044,"component":153},"i-551abc7b-7c1e-422f-8a0a-dec95df8db30","The solution is to design better web banners, and we’ll show you how to make your [banner ads](https:\u002F\u002Fwww.linearity.io\u002Fuse-cases\u002Fad-campaign\u002F) infinitely more clickable.",{"type":52,"content":1046},[1047],{"text":1048,"type":56},"Being on the net means encountering an endless stream of web banner ads. The problem is that if you ask consumers which ones they remember, the chances are they wouldn’t be able to answer you. This is because most web banners go unnoticed due to poor design.",{"type":52,"content":1050},[1051],{"text":1052,"type":56},"If you are a designer or a business leader hoping to improve the click-through rate (CTR) of your web banners, then you’ve come to the right place.",{"type":52,"content":1054},[1055,1057,1061],{"text":1056,"type":56},"In this article, we'll go through all the boxes you need to tick to ensure your web banners get attention and are noticed by the right people—the ",{"text":1058,"type":56,"marks":1059},"target audience",[1060],{"type":129},{"text":1062,"type":56}," that’s more likely to click through to your website.",{"type":52,"content":1064},[1065],{"text":1066,"type":56},"We’ll explain what you need to do to take your banner ads to the next level of creativity and impact, even if you have only basic resources.",{"type":121,"attrs":1068,"content":1069},{"level":123},[1070],{"text":1071,"type":56,"marks":1072},"What’s a web banner, and why should you care?",[1073],{"type":129},{"type":62,"attrs":1075},{"id":1040,"body":1076},[1077],{"_uid":1078,"asset":1079,"component":148,"description":1089},"i-b62ce8cf-dba3-4f9c-b777-6f8eed08bd38",[1080],{"_uid":1081,"asset":1082,"device":146,"component":147},"7678bcdd-843c-41e9-9c7e-75ca4eee60ef",[1083],{"_uid":1084,"image":1085,"imageAlt":37,"component":37},"a3d6a878-39f6-4f12-8baf-a334e84115c3",{"id":1086,"alt":32,"name":32,"focus":32,"title":32,"source":32,"filename":1087,"copyright":32,"fieldtype":34,"meta_data":1088,"is_external_url":15},17413910,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1200x900\u002F77cde5df1f\u002Fbanner-ad-1.png",{},"Image source: [Dribbble](https:\u002F\u002Fdribbble.com\u002Fshots\u002F14929209-Retargeting-Ads-Display-Ads)",{"type":52,"content":1091},[1092],{"text":1093,"type":56},"Most people know them as display ads, but web banners are only one of many types of display ads.",{"type":52,"content":1095},[1096,1098,1102],{"text":1097,"type":56},"In short, they’re ",{"text":1099,"type":56,"marks":1100},"adverts embedded on web pages",[1101],{"type":129},{"text":1103,"type":56}," that promote a product or a brand. The aim is to get visitors to click on them to navigate to the company’s website and buy its products or services.",{"type":62,"attrs":1105},{"id":1040,"body":1106},[1107],{"_uid":1108,"emoji":32,"bgColor":44,"markdown":1109,"component":153},"i-487982bd-e293-48a6-8815-8b3ceea57433","A great banner ad gets many clicks, and the perfect banner does this by **grabbing visitors’ attention quickly**. It’s all about conveying a compelling message that will motivate the visitor to act, even if their eyes only briefly pass over it.",{"type":52,"content":1111},[1112,1114,1118],{"text":1113,"type":56},"Web banner design involves following specific design criteria to enhance its effectiveness. It has become one of the most popular digital marketing strategies because you can tangibly measure its impact. These ads are also ",{"text":1115,"type":56,"marks":1116},"more affordable",[1117],{"type":129},{"text":1119,"type":56}," than other options like billboards or TV commercials.",{"type":52,"content":1121},[1122,1124,1132],{"text":1123,"type":56},"Web banners consist of an image, ",{"text":1125,"type":56,"marks":1126},"your logo",[1127,1130],{"type":319,"attrs":1128},{"href":1129,"uuid":322,"anchor":322,"target":323,"linktype":70},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fpersonal-logo\u002F",{"type":1131},"underline",{"text":1133,"type":56},", text, and, most importantly, a call-to-action (CTA) button that prompts your audience to click on the ad to make their way to your website.",{"type":52,"content":1135},[1136],{"text":1137,"type":56,"marks":1138},"Consider the following benefits of using web banners:",[1139],{"type":129},{"type":213,"content":1141},[1142,1152,1162,1172,1182],{"type":216,"content":1143},[1144],{"type":52,"content":1145},[1146,1150],{"text":1147,"type":56,"marks":1148},"Increase traffic to your website",[1149],{"type":129},{"text":1151,"type":56},": An effective web banner will attract more people to your website while they browse the internet. And, let’s face it, people spend a lot of time online, so this is a great space to be in.",{"type":216,"content":1153},[1154],{"type":52,"content":1155},[1156,1160],{"text":1157,"type":56,"marks":1158},"Spread your latest news:",[1159],{"type":129},{"text":1161,"type":56}," Whether you’ve introduced a new service, feature, or discount, web banners will spread the info far and wide.",{"type":216,"content":1163},[1164],{"type":52,"content":1165},[1166,1170],{"text":1167,"type":56,"marks":1168},"Enhance sales",[1169],{"type":129},{"text":1171,"type":56},": If you promote a specific service or product on your web banners, you are likelier to increase your sales. Of course, how much more depends on the quality of your web banners.",{"type":216,"content":1173},[1174],{"type":52,"content":1175},[1176,1180],{"text":1177,"type":56,"marks":1178},"Retarget website visitors:",[1179],{"type":129},{"text":1181,"type":56}," Most people won’t be convinced to click through to your website or make a purchase the first time they see one of your ads. But if you post them consistently, you can retarget users and gradually convince them to take action.",{"type":216,"content":1183},[1184],{"type":52,"content":1185},[1186,1190],{"text":1187,"type":56,"marks":1188},"Promote brand awareness",[1189],{"type":129},{"text":1191,"type":56},": As we’ve mentioned, web banners do a great job of getting more eyes on your brand. So, if you are a new company trying to gain traction, web banners should be a crucial part of your marketing strategy.",{"type":52,"content":1193},[1194],{"text":1195,"type":56},"Web banners are an asset to your marketing campaign, so you’d better get the design up to standard. The campaign's goal should drive your approach, as this will determine your chosen CTA and design direction.",{"type":62,"attrs":1197},{"id":1040,"body":1198},[1199],{"_uid":1200,"emoji":32,"bgColor":44,"markdown":1201,"component":153},"i-52d2ab18-e11e-4c73-8a03-01b33c5e67b7","Once you’ve **selected a goal**, you need to ensure that the web banner's key elements work together to achieve this end.",{"type":52,"content":1203},[1204],{"text":1205,"type":56},"If you only have the time and skill to create simple web banners, we’ll start by walking you through the basic design elements that must be in place to make them clickable.",{"type":121,"attrs":1207,"content":1208},{"level":123},[1209],{"text":1210,"type":56,"marks":1211},"The basics of web banner design",[1212],{"type":129},{"type":121,"attrs":1214,"content":1215},{"level":415},[1216],{"text":1217,"type":56,"marks":1218},"The technical requirements",[1219],{"type":129},{"type":52,"content":1221},[1222,1224,1228],{"text":1223,"type":56},"Here are the technicalities you must consider before considering the creative side. First, you need to know the different ",{"text":1225,"type":56,"marks":1226},"sizes for web banners",[1227],{"type":129},{"text":1229,"type":56},". According to Google Ads, these include:",{"type":213,"content":1231},[1232,1238,1244,1250,1256,1262,1268,1274,1280,1286],{"type":216,"content":1233},[1234],{"type":52,"content":1235},[1236],{"text":1237,"type":56},"300 x 250px (inline rectangle)",{"type":216,"content":1239},[1240],{"type":52,"content":1241},[1242],{"text":1243,"type":56},"336 x 280px (large rectangle)",{"type":216,"content":1245},[1246],{"type":52,"content":1247},[1248],{"text":1249,"type":56},"728 x 90px (leaderboard)",{"type":216,"content":1251},[1252],{"type":52,"content":1253},[1254],{"text":1255,"type":56},"970 x 90px (large leaderboard)",{"type":216,"content":1257},[1258],{"type":52,"content":1259},[1260],{"text":1261,"type":56},"468 x 60px (banner)",{"type":216,"content":1263},[1264],{"type":52,"content":1265},[1266],{"text":1267,"type":56},"300 x 600px (half-page)",{"type":216,"content":1269},[1270],{"type":52,"content":1271},[1272],{"text":1273,"type":56},"160 x 600px (wide skyscraper)",{"type":216,"content":1275},[1276],{"type":52,"content":1277},[1278],{"text":1279,"type":56},"250 x 250px (square)",{"type":216,"content":1281},[1282],{"type":52,"content":1283},[1284],{"text":1285,"type":56},"200 x 200px (small square)",{"type":216,"content":1287},[1288],{"type":52,"content":1289},[1290],{"text":1291,"type":56},"300 x 50px (mobile banner)",{"type":52,"content":1293},[1294],{"text":1295,"type":56},"Of these banner sizes, the most effective and frequently used sizes that will make for the ideal banner size are:",{"type":213,"content":1297},[1298,1303,1309,1315],{"type":216,"content":1299},[1300],{"type":52,"content":1301},[1302],{"text":1249,"type":56},{"type":216,"content":1304},[1305],{"type":52,"content":1306},[1307],{"text":1308,"type":56},"300 x 600px (half page)",{"type":216,"content":1310},[1311],{"type":52,"content":1312},[1313],{"text":1314,"type":56},"300 x 250px (medium rectangle)",{"type":216,"content":1316},[1317],{"type":52,"content":1318},[1319],{"text":1243,"type":56},{"type":52,"content":1321},[1322,1324,1328],{"text":1323,"type":56},"As such, your first consideration will be whether your web banner conforms to the standard banner sizes, making it a ",{"text":1325,"type":56,"marks":1326},"high-performing banner",[1327],{"type":129},{"text":1329,"type":56},".",{"type":52,"content":1331},[1332,1334,1338],{"text":1333,"type":56},"Next, you must ensure that your banner ads are placed correctly on the relevant webpage. Make sure you buy space on a website where your design is guaranteed to appear ",{"text":1335,"type":56,"marks":1336},"above the fold",[1337],{"type":129},{"text":1339,"type":56}," and near the central content on the page. This makes it more likely that users will notice your ad.",{"type":52,"content":1341},[1342,1344,1348],{"text":1343,"type":56},"Another technical requirement is to ",{"text":1345,"type":56,"marks":1346},"keep your file sizes as small as possible",[1347],{"type":129},{"text":1349,"type":56},". According to Google Ads specifications, your web banners should be less than 150 KB. This ensures that your adverts will load fast so that users see them before they scroll past.",{"type":62,"attrs":1351},{"id":1040,"body":1352},[1353],{"_uid":1354,"emoji":32,"bgColor":44,"markdown":1355,"component":153},"i-5c5e44ab-8736-4af8-9aba-8d222884e134","Use the correct file formats and high-quality images. These include GIF, JPG, PNG, or HTML5 source files.",{"type":52,"content":1357},[1358],{"text":1359,"type":56},"If your designer uses Photoshop or Adobe Illustrator, they’ll create web banners with image files in PNG, JPG, or GIF file formats, but if they use Adobe Animate or Google Web Designer, the source file will be HTML5. Keep in mind that Flash ads are no longer in use.",{"type":52,"content":1361},[1362,1364,1371],{"text":1363,"type":56},"Finally, become acquainted with online platforms that have banner creators. If you don’t have a skilled web banner designer on staff, you must use a ",{"text":1365,"type":56,"marks":1366},"banner template library",[1367,1370],{"type":319,"attrs":1368},{"href":1369,"uuid":322,"anchor":322,"target":323,"linktype":70},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fweb-banner-size\u002F",{"type":1131},{"text":1329,"type":56},{"type":52,"content":1373},[1374,1381,1383,1387],{"text":1375,"type":56,"marks":1376},"Linearity’s software suite",[1377,1380],{"type":319,"attrs":1378},{"href":1379,"uuid":322,"anchor":322,"target":323,"linktype":70},"https:\u002F\u002Fwww.linearity.io\u002Fcurve\u002F",{"type":1131},{"text":1382,"type":56}," has ",{"text":1384,"type":56,"marks":1385},"built-in sizing options",[1386],{"type":129},{"text":1388,"type":56}," for every kind of digital and print asset.",{"type":52,"content":1390},[1391,1393,1399,1401,1405],{"text":1392,"type":56},"We also offer an expanding library of ",{"text":1394,"type":56,"marks":1395},"static and animated design templates",[1396,1398],{"type":319,"attrs":1397},{"href":699,"uuid":322,"anchor":322,"target":323,"linktype":70},{"type":1131},{"text":1400,"type":56}," you can ",{"text":1402,"type":56,"marks":1403},"customize for free",[1404],{"type":129},{"text":1406,"type":56},". Try one of the online ad templates below:",{"type":62,"attrs":1408},{"id":1040,"body":1409},[1410],{"_uid":1411,"cards":1412,"component":1437},"i-4f56f3a2-8869-40c0-8ab5-562c76cf2898",[1413,1426],{"_uid":1414,"image":1415,"button":1419,"component":1425},"c2ab3dd5-9e2f-4f58-9624-d62ef23490d0",{"id":1416,"alt":32,"name":32,"focus":32,"title":32,"source":32,"filename":1417,"copyright":32,"fieldtype":34,"meta_data":1418,"is_external_url":15},17413941,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F510x510\u002Fc88f6f11ab\u002Ffilters_format-webp-_quality-75.webp",{},[1420],{"_uid":1421,"icon":32,"link":1422,"size":113,"text":1424,"type":115,"component":116},"74ca4e84-db3a-4a1c-b6b6-6a492c5ad36f",{"id":32,"url":1423,"linktype":70,"fieldtype":71,"cached_url":1423},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fbusiness-templates\u002Fonline-ads\u002Fdigital-marketing-insights-post\u002F","Get this template","BlogTwoColumnTemplatesItem",{"_uid":1427,"image":1428,"button":1432,"component":1425},"d3e5f4b4-1c87-4f86-abb3-582f4e3f18b2",{"id":1429,"alt":32,"name":32,"focus":32,"title":32,"source":32,"filename":1430,"copyright":32,"fieldtype":34,"meta_data":1431,"is_external_url":15},17413940,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F510x510\u002F3387b5b530\u002Ffilters_format-webp-_quality-75-1.webp",{},[1433],{"_uid":1434,"icon":32,"link":1435,"size":113,"text":1424,"type":115,"component":116},"03d7df38-8c7e-4033-8c9d-f104f47a1cf0",{"id":32,"url":1436,"linktype":70,"fieldtype":71,"cached_url":1436},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fbusiness-templates\u002Fonline-ads\u002Fbusiness-inspiration-articles-post\u002F","BlogTwoColumnTemplates",{"type":52,"content":1439},[1440,1442,1446],{"text":1441,"type":56},"Using templated ad designs means you don’t have to create branded banners for your business from scratch. It simplifies your digital marketing ",{"text":1443,"type":56,"marks":1444},"banner design process",[1445],{"type":129},{"text":1329,"type":56},{"type":52,"content":1448},[1449],{"text":1450,"type":56},"With these technical requirements in place, it’s time to move on to the creative requirements for online banner ads.",{"type":121,"attrs":1452,"content":1453},{"level":415},[1454],{"text":1455,"type":56,"marks":1456},"The creative considerations",[1457],{"type":129},{"type":52,"content":1459},[1460],{"text":1461,"type":56},"From a holistic perspective, your banner design elements should be balanced. As we’ve mentioned, the relevant components of a web banner include the logo, an image, text, and the CTA button.",{"type":62,"attrs":1463},{"id":1040,"body":1464},[1465],{"_uid":1466,"emoji":1467,"bgColor":44,"markdown":1468,"component":153},"i-531b03eb-2cfe-460e-bd0a-8c62babe1023","💡","[Your brand’s logo](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-make-a-logo\u002F) should be prominent so that users immediately know which company the message is coming from.",{"type":52,"content":1470},[1471,1473,1477],{"text":1472,"type":56},"The logo shouldn’t be as visually dominant as your CTA or ",{"text":1474,"type":56,"marks":1475},"value proposition",[1476],{"type":129},{"text":1478,"type":56},". The value proposition can consist of a line of text that presents what the consumer has to gain, such as a business promotion.",{"type":52,"content":1480},[1481,1483,1487],{"text":1482,"type":56},"This can be a new service or perhaps the latest feature of your product. Keep this as ",{"text":1484,"type":56,"marks":1485},"short and punchy",[1486],{"type":129},{"text":1488,"type":56}," as possible, as your space is limited. You want to ensure your audience gets the message after quickly looking at the ad.",{"type":62,"attrs":1490},{"id":1040,"body":1491},[1492,1515,1520],{"_uid":1493,"asset":1494,"content":1508,"markdown":1509,"component":1513,"disclaimer":1514,"rightAlign":15},"i-b4b1ae02-ae1f-459d-8ae2-59f46d1a0270",[1495],{"_uid":1496,"asset":1497,"component":148,"description":1507},"80334142-db59-4bda-87cf-f92b5b383dbd",[1498],{"_uid":1499,"asset":1500,"device":146,"component":147},"6422787b-b9d1-4737-8b55-c8e981de8d46",[1501],{"_uid":1502,"image":1503,"imageAlt":37,"component":37},"ea263f15-6153-4b62-aec4-e3eec7d3d670",{"id":1504,"alt":32,"name":32,"focus":32,"title":32,"source":32,"filename":1505,"copyright":32,"fieldtype":34,"meta_data":1506,"is_external_url":15},17413992,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1600x2263\u002Fb90ec55985\u002Fdove-banner-ad-1.jpg",{},"Image source: [Behance](https:\u002F\u002Fwww.behance.net\u002Fgallery\u002F53717097\u002FKey-visual-baby-Dove-soap)","The most dominant element is the **CTA button**, which motivates people to click through to your website to access the value you have to offer.\n\nAgain, concision and impact are the order of the day. Examples include “Learn more,” “Get started,” “Discover how,” etc.\n\nChange the size of your **headline and body copy** to make your text more readable, and ensure the copy is no more than four lines long.\n\nIn terms of the design of the copy, avoid a **thin font weight and cursive fonts** or scripts. We also recommend staying away from making the copy uppercase.\n\nIdeally, your font size shouldn’t be smaller than 10pt. The only exception is if it’s a copyright notice or a disclaimer.\n\nEach element should adhere to the **principle of simplicity**. Your audience will likely only scan the web banner as they consume other content. The more streamlined the web banner, the more likely they’ll get the message and know what to do.\n\n` `",[1510],{"_uid":1511,"markdown":1508,"component":1512},"9723357b-0421-4714-83ff-724c10589c5d","MarkdownComponent","BlogLeftRightImageWithText",[],{"lg":32,"md":32,"sm":32,"xl":32,"xs":32,"xl2":32,"xl3":32,"_uid":1516,"initial":1517,"component":1518,"backgroundColor":1519},"i-ebaf0dc0-7b86-47ee-bd8f-e273f4442e4d","20","Spacer","transparent",{"_uid":1521,"emoji":32,"bgColor":44,"markdown":1522,"component":153},"i-4da00a97-fd27-4625-ba3b-18f917a10583","The placement of your CTA button is essential as these will increase the CTR. Insert the button after the copy and place it on the lower left or right side, making sure to draw attention to it [using a color contrasting](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcolor-theory\u002F) with the background hues.",{"type":52,"content":1524},[1525],{"text":1526,"type":56},"This placement should be consistent across your various ads to make it easier for users to see.",{"type":52,"content":1528},[1529,1531,1535],{"text":1530,"type":56},"A frequent mistake designers make is disregarding the ",{"text":1532,"type":56,"marks":1533},"visibility of the frame",[1534],{"type":129},{"text":1536,"type":56},". Since people’s eyes automatically go to the subject within a frame, it’s crucial to have a frame that stands out. Make sure the graphics extend to the box’s edges. If you have a white banner background, considering including a 1px gray border around the ad image.",{"type":62,"attrs":1538},{"id":1040,"body":1539},[1540],{"_uid":1541,"emoji":32,"bgColor":44,"markdown":1542,"component":153},"i-5a888247-c6bf-4b4d-a3ce-b26b8148ccf0","While static web banners are an option, [animated web banner ads](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-make-a-promotional-video\u002F) often perform much better. A simple **5-second animation** will do wonders to grab viewers’ attention. Ensure your animated banners only loop three times and place the CTA in the last frame.",{"type":52,"content":1544},[1545,1550,1554],{"text":1546,"type":56,"marks":1547},"It should also come as no surprise that your ",[1548],{"type":386,"attrs":1549},{"color":388},{"text":1551,"type":56,"marks":1552},"color selections",[1553],{"type":129},{"text":1555,"type":56,"marks":1556}," will play a significant role in the effectiveness of the ad. The general guideline is to create a web banner with color combinations that complement the website's colors but not to the point where it fails to stand out. d",[1557],{"type":386,"attrs":1558},{"color":388},{"type":62,"attrs":1560},{"id":1040,"body":1561},[1562],{"_uid":1563,"emoji":32,"bgColor":44,"markdown":1564,"component":153},"i-27e800c5-59ce-428e-82f9-66a63a4322ef","Try to [evoke some urgency](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcolor-psychology\u002F) by integrating a color palette with warm, contrasting colors—the more vibrant and dynamic, the more your audience will sit up and take notice.",{"type":52,"content":1566},[1567,1569,1573],{"text":1568,"type":56},"Lastly, let’s talk about ",{"text":1570,"type":56,"marks":1571},"image selection",[1572],{"type":129},{"text":1574,"type":56},". The images you select must make sense in the context of your message. And if you don’t have access to a professional photographer or designer, you can always use stock photos or banner design stock illustrations.",{"type":52,"content":1576},[1577,1579,1586],{"text":1578,"type":56},"Linearity Curve has a ",{"text":1580,"type":56,"marks":1581},"built-in Unsplash Library",[1582,1585],{"type":319,"attrs":1583},{"href":1584,"uuid":322,"anchor":322,"target":323,"linktype":70},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Fcurve\u002Fmac\u002Fuser-guide\u002Flibraries\u002Funsplash-curve",{"type":1131},{"text":1587,"type":56}," with a million royalty-free stock images for you to use and manipulate.",{"type":62,"attrs":1589},{"id":1040,"body":1590},[1591],{"_uid":1592,"title":107,"button":1593,"component":117,"description":118,"backgroundColor":119},"i-50f81964-9f26-45c7-be70-d0573895f65e",[1594],{"_uid":1595,"icon":32,"link":1596,"size":113,"text":114,"type":115,"component":116},"5670e243-107f-410c-a6d7-148890f928ac",{"id":32,"url":112,"linktype":70,"fieldtype":71,"cached_url":112},{"type":52,"content":1598},[1599,1601,1605],{"text":1600,"type":56},"What may surprise you is that images are ",{"text":1602,"type":56,"marks":1603},"not always necessary",[1604],{"type":129},{"text":1606,"type":56},". Depending on the brand and message, compelling copy accompanied by appealing typography can accomplish much. ",{"type":52,"content":1608},[1609,1611,1615],{"text":1610,"type":56},"Don’t limit yourself to what other brands are doing. Think carefully about what you want to communicate and how best to do this for ",{"text":1612,"type":56,"marks":1613},"your brand and audience",[1614],{"type":129},{"text":1329,"type":56},{"type":52,"content":1617},[1618],{"text":1619,"type":56},"Finally, consistency is vital. Your web banners must predictably reflect your brand's nature, meaning the advert must fit your branding and the landing page it directs people to.",{"type":121,"attrs":1621,"content":1622},{"level":123},[1623],{"text":1624,"type":56,"marks":1625},"Going above and beyond with your web banner design",[1626],{"type":129},{"type":52,"content":1628},[1629],{"text":1630,"type":56},"Once you’ve mastered the basics of web banner design, it’s time to enter the big leagues by upping your creativity for even more impressive results. Here’s some banner design inspiration to create premium quality banners that perform better.",{"type":121,"attrs":1632,"content":1633},{"level":415},[1634],{"text":1635,"type":56,"marks":1636},"Add imaginative imagery",[1637],{"type":129},{"type":52,"content":1639},[1640],{"text":1641,"type":56},"The most effective artistic principle is “show, don’t tell.” And in this regard, the right image can do much of the talking for you.",{"type":62,"attrs":1643},{"id":1040,"body":1644},[1645,1666,1668],{"_uid":1646,"asset":1647,"content":1661,"markdown":1662,"component":1513,"disclaimer":1665,"rightAlign":974},"i-e67f382b-92fd-4a43-bcbb-51bd7e8bb99d",[1648],{"_uid":1649,"asset":1650,"component":148,"description":1660},"08a950c3-da1b-4b12-beb5-023ec0fc8d34",[1651],{"_uid":1652,"asset":1653,"device":146,"component":147},"ab676914-dcb1-4656-847a-f989a2b1302a",[1654],{"_uid":1655,"image":1656,"imageAlt":37,"component":37},"496cb465-1e9b-4780-ba07-328d5e5f94a2",{"id":1657,"alt":32,"name":32,"focus":32,"title":32,"source":32,"filename":1658,"copyright":32,"fieldtype":34,"meta_data":1659,"is_external_url":15},17414062,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F875x1200\u002F3644f35e2a\u002Ftimeout-banner-ad.jpg",{},"Image source: [Adforum](https:\u002F\u002Fwww.adforum.com\u002Fcreative-work\u002Fad\u002Fplayer\u002F34613724\u002Fshare-a-table\u002Ftimeout)","If you’re promoting a new menu at your restaurant, a creative, high-resolution photo of the food will reach your audience much quicker than text stating you’re offering novel dishes.\n\nThe more captivating the image, the more easily your web banner can be consumed. What’s even better is that you can alter your images, whether they’re photos or illustrations.",[1663],{"_uid":1664,"markdown":1508,"component":1512},"8de6a3a9-d66a-46e9-a7e5-acf24033255b",[],{"lg":32,"md":32,"sm":32,"xl":32,"xs":32,"xl2":32,"xl3":32,"_uid":1667,"initial":1517,"component":1518,"backgroundColor":1519},"i-418a7010-33f8-49f7-b3be-16f4e1636a9e",{"_uid":1669,"emoji":32,"bgColor":44,"markdown":1670,"component":153},"i-6194f28a-4255-4d67-adef-fb058144463f","You can customize, manipulate, or enhance the image with photo effects to create a distinctive look and feel that creatively communicates your brand.",{"type":52,"content":1672},[1673],{"text":1674,"type":56},"Play around with making the image sharper, brighter, or even adding some blur? Bring it to life using distortions, filters, or a glitch effect.",{"type":52,"content":1676},[1677],{"text":1678,"type":56},"Another strategy is to create a photo collage rather than settling on one image. Naturally, this also depends on whether the size you’re going for allows this, but for lifestyle brands, this is a powerful way to evoke memories and emotions.",{"type":52,"content":1680},[1681,1683,1687],{"text":1682,"type":56},"Also, don’t be hemmed in by standard imagery. Experiment with colorful shapes, lines, gradients, and textures to create ",{"text":1684,"type":56,"marks":1685},"abstract web banners",[1686],{"type":129},{"text":1688,"type":56}," that draw the eye. To see what this might look like, use an abstract design template.",{"type":62,"attrs":1690},{"id":1040,"body":1691},[1692],{"_uid":1693,"cards":1694,"component":1437},"i-6c91287b-4988-4ade-ba00-4df41d336d44",[1695,1707],{"_uid":1696,"image":1697,"button":1701,"component":1425},"a565b179-face-4c1d-b9de-2e28ddbbb02a",{"id":1698,"alt":32,"name":32,"focus":32,"title":32,"source":32,"filename":1699,"copyright":32,"fieldtype":34,"meta_data":1700,"is_external_url":15},17414091,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F408x510\u002F914bad7fda\u002Ffilters_format-webp-_quality-75-2.webp",{},[1702],{"_uid":1703,"icon":32,"link":1704,"size":113,"text":1706,"type":115,"component":116},"98f7f55c-8eed-46c8-ab15-0588e26ff8e3",{"id":32,"url":1705,"linktype":70,"fieldtype":71,"cached_url":1705},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fbusiness-templates\u002Fonline-ads\u002Fblue-yellow-doodle-instagram\u002F","Get this template\n\n",{"_uid":1708,"image":1709,"button":1713,"component":1425},"7d43b2c3-40cf-4603-9cd3-bbe4e8ed2bb7",{"id":1710,"alt":32,"name":32,"focus":32,"title":32,"source":32,"filename":1711,"copyright":32,"fieldtype":34,"meta_data":1712,"is_external_url":15},17414092,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F287x510\u002F20c3365944\u002Ffilters_format-webp-_quality-75-3.webp",{},[1714],{"_uid":1715,"icon":32,"link":1716,"size":113,"text":1706,"type":115,"component":116},"224834f1-b413-4864-b488-09f75acfe6c7",{"id":32,"url":1717,"linktype":70,"fieldtype":71,"cached_url":1717},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fbusiness-templates\u002Fonline-ads\u002Fsport-fitness-goals-instagram-story\u002F",{"type":52,"content":1719},[1720,1722,1726],{"text":1721,"type":56},"Sometimes, we get so used to seeing images of products and scenes that we might forget how powerful a",{"text":1723,"type":56,"marks":1724}," personal connection ",[1725],{"type":129},{"text":1727,"type":56},"with a brand can be. To this end, why not create effective banner ads that display the face of your business or brand?",{"type":52,"content":1729},[1730,1732,1736],{"text":1731,"type":56},"This could be an excellent way of getting users to make contact with the ",{"text":1733,"type":56,"marks":1734},"personality behind the brand",[1735],{"type":129},{"text":1737,"type":56},", which is likely to be more memorable.",{"type":121,"attrs":1739,"content":1740},{"level":415},[1741],{"text":1742,"type":56,"marks":1743},"Use effective typography",[1744],{"type":129},{"type":52,"content":1746},[1747],{"text":1748,"type":56},"Consider experimenting with overlaid text blocks. This enhances the readability of the text, especially if you’ve opted for a busier image in the background. Another option is to blur the image so the text stands out more.",{"type":62,"attrs":1750},{"id":1040,"body":1751},[1752],{"_uid":1753,"emoji":32,"bgColor":44,"markdown":1754,"component":153},"i-e9dd58e2-50ce-4817-b47b-277da334bda9","This is another way [animation can be used effectively](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-tips\u002F) to bring your message to the fore without sacrificing visual interest. For example, you can set your text to appear after an eye-catching illustration to highlight the CTA.",{"type":52,"content":1756},[1757],{"text":1758,"type":56},"The imagery must ultimately support the text, especially the CTA button.",{"type":52,"content":1760},[1761],{"text":1762,"type":56},"You can also make the text more engaging by utilizing impactful fonts. Try something a little different to give your banner more personality. And, just as with imagery, you can add some artistic flair to the text with text effects. There are several platforms out there that offer this service.",{"type":62,"attrs":1764},{"id":1040,"body":1765},[1766],{"_uid":1767,"asset":1768,"component":148,"description":1778},"i-667cdcf0-5d8e-46b5-b3cd-c0ae2b576937",[1769],{"_uid":1770,"asset":1771,"device":146,"component":147},"1675dc51-748d-49be-b61f-2211178a8cdb",[1772],{"_uid":1773,"image":1774,"imageAlt":37,"component":37},"0323f853-44a8-4526-ae79-078f39af07e8",{"id":1775,"alt":32,"name":32,"focus":32,"title":32,"source":32,"filename":1776,"copyright":32,"fieldtype":34,"meta_data":1777,"is_external_url":15},17414149,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F500x500\u002F5539ff3568\u002Ftrident-banner-ad.webp",{},"Image source: [Conversion Sciences](https:\u002F\u002Fconversionsciences.com\u002F20-compelling-examples-of-persuasive-copy-in-online-advertising\u002F)",{"type":52,"content":1780},[1781,1783,1790],{"text":1782,"type":56},"And as long as we're breaking with convention, why not opt for a more creative design? For example, you can layer a small type over a more significant type or place the text design over ",{"text":1784,"type":56,"marks":1785},"background images",[1786,1789],{"type":319,"attrs":1787},{"href":1788,"uuid":322,"anchor":322,"target":323,"linktype":70},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-draw-a-background\u002F",{"type":1131},{"text":1791,"type":56},". This works particularly well for sports and entertainment brands.",{"type":52,"content":1793},[1794],{"text":1795,"type":56},"Finally, consider adding an interesting quote that captures the message you want to convey. You can make it more visually appealing by using an unusual font or combining it with a powerful image.",{"type":121,"attrs":1797,"content":1798},{"level":415},[1799],{"text":1800,"type":56,"marks":1801},"Get creative with the design",[1802],{"type":129},{"type":52,"content":1804},[1805],{"text":1806,"type":56},"While simplicity is the rule of thumb for designing web banners, this certainly doesn’t mean you have to be boring. Here are some ideas for changing things up.",{"type":62,"attrs":1808},{"id":1040,"body":1809},[1810,1832,1834],{"_uid":1811,"asset":1812,"content":1826,"markdown":1827,"component":1513,"disclaimer":1831,"rightAlign":15},"i-625674ad-04c8-498d-a8a9-b3d1894da811",[1813],{"_uid":1814,"asset":1815,"component":148,"description":1825},"bcf6b987-c6ab-444e-81ae-9aeee49419d5",[1816],{"_uid":1817,"asset":1818,"device":146,"component":147},"5384dbcc-4231-44ba-8211-a296d99fa64e",[1819],{"_uid":1820,"image":1821,"imageAlt":37,"component":37},"55eae21b-829f-4732-bd3b-c736f324a0c2",{"id":1822,"alt":32,"name":32,"focus":32,"title":32,"source":32,"filename":1823,"copyright":32,"fieldtype":34,"meta_data":1824,"is_external_url":15},17414161,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1555x2200\u002F622dec830e\u002Fvaseline-banner-ad.jpg",{},"Image source: [Ads of the World](https:\u002F\u002Fadsoftheworld.com\u002Fmedia\u002Fprint\u002Fvaseline_the_cracked_paintings_1)","Whether you’re working with a square web banner, a geometric banner with triangles, or a [vector illustration](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fwhat-is-vector-art\u002F) banner design, consider layering the various components creatively. \n\nJust because you have distinctive elements doesn’t mean you can’t integrate them in unconventional ways.\n\nAnother effective strategy is to go [minimalist all the way](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fminimalist-design\u002F).\n\nSometimes, stripping the banner ad design down to its bare essentials can have the most significant impact, so don’t be scared to do away with components you don’t have a use for.\n\nFor example, on a realtor website design, you may decide that you don’t need any copy other than the CTA plus the image of the property for sale.\n\nEither way, your only true task master when creating a banner for advertising is whether it communicates the **core message**, so don’t include unnecessary clutter just for the sake of it.\n\nConsider using [vector icons](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Ficon-design\u002F) over complex images. Icons communicate concepts quickly and work well to create consistency across your marketing material. You can customize them and integrate flat-color icons into your background images.",[1828],{"_uid":1829,"markdown":1830,"component":1512},"ac7ca63e-4de4-49fd-ab73-f2aa9ede26da","Whether you’re working with a square web banner, a geometric banner with triangles, or a \\[vector illustration\\](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fwhat-is-vector-art\u002F) banner design, consider layering the various components creatively. \n\nJust because you have distinctive elements doesn’t mean you can’t integrate them in unconventional ways.\n\nAnother effective strategy is to go \\[minimalist all the way\\](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fminimalist-design\u002F).\n\nSometimes, stripping the banner ad design down to its bare essentials can have the most significant impact, so don’t be scared to do away with components you don’t have a use for.\n\nFor example, on a realtor website design, you may decide that you don’t need any copy other than the CTA plus the image of the property for sale.\n\nEither way, your only true task master when creating a banner for advertising is whether it communicates the **core message**, so don’t include unnecessary clutter just for the sake of it.\n\nConsider using \\[vector icons\\](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Ficon-design\u002F) over complex images. Icons communicate concepts quickly and work well to create consistency across your marketing material. You can customize them and integrate flat-color icons into your background images.",[],{"lg":32,"md":32,"sm":32,"xl":32,"xs":32,"xl2":32,"xl3":32,"_uid":1833,"initial":1517,"component":1518,"backgroundColor":1519},"i-93c8bd67-3f13-4c43-900b-71c3ecc9e628",{"_uid":1835,"asset":1836,"content":1850,"markdown":1851,"component":1513,"disclaimer":1854,"rightAlign":15},"i-d09d92ac-2ec6-45fa-b7df-4420ed61b5bb",[1837],{"_uid":1838,"asset":1839,"component":148,"description":1849},"6e0c81b6-c6ec-4cd9-9182-6b0b3dce8465",[1840],{"_uid":1841,"asset":1842,"device":146,"component":147},"6165f5bb-dfd6-4bb8-bb30-b0954d3e08c0",[1843],{"_uid":1844,"image":1845,"imageAlt":37,"component":37},"63d5b6ae-d488-4e13-ad97-10b5e2dceccd",{"id":1846,"alt":32,"name":32,"focus":32,"title":32,"source":32,"filename":1847,"copyright":32,"fieldtype":34,"meta_data":1848,"is_external_url":15},17414190,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F2400x2738\u002F08c2c5c9ff\u002Fairbnb-banner-ad.png",{},"Image source: [Behance](https:\u002F\u002Fwww.behance.net\u002Fgallery\u002F46040553\u002FAirBnB-banner-ads)","Don’t underestimate the power of a simple branded web banner, especially if your goal is **brand awareness**.\n\nThere’s nothing wrong with an advert that communicates the brand and what it stands for.\n\nPlay around with company images of events and leverage some of the above creative techniques to tell the company story more unconventionally.",[1852],{"_uid":1853,"markdown":1850,"component":1512},"02695967-3b5e-49cb-887f-ae2a7f7e6229",[],{"type":121,"attrs":1856,"content":1857},{"level":123},[1858],{"text":1859,"type":56,"marks":1860},"3 web banner examples",[1861],{"type":129},{"type":52,"content":1863},[1864],{"text":1865,"type":56},"Let’s see examples of how other brands have applied the above principles to create clickable web banners.",{"type":121,"attrs":1867,"content":1868},{"level":415},[1869],{"text":1870,"type":56,"marks":1871},"Example 1: Under Armour",[1872],{"type":129},{"type":62,"attrs":1874},{"id":1040,"body":1875},[1876],{"_uid":1877,"asset":1878,"content":1892,"markdown":1893,"component":1513,"disclaimer":1903,"rightAlign":15},"i-093bd8e7-d18c-4e42-80a6-36e7591e3b76",[1879],{"_uid":1880,"asset":1881,"component":148,"description":1891},"4edd04f3-57b2-452c-8180-8145af40be12",[1882],{"_uid":1883,"asset":1884,"device":146,"component":147},"d06e713d-6d71-429d-bf67-5cbf50bbdaeb",[1885],{"_uid":1886,"image":1887,"imageAlt":37,"component":37},"dc47a03d-1b86-48e1-94c9-cb5efce19f26",{"id":1888,"alt":32,"name":32,"focus":32,"title":32,"source":32,"filename":1889,"copyright":32,"fieldtype":34,"meta_data":1890,"is_external_url":15},17414211,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F684x960\u002F81aba09fff\u002Funder-armour-banner-ad.webp",{},"Image source: [Make it Bloom](https:\u002F\u002Fwww.makeitbloom.com\u002Fblog\u002F14-design-best-practices-for-display-ads-2020-examples\u002F)","Under Armour’s logo is prominently displayed. In fact, it’s bigger than the CTA, which is quite unusual. This indicates that one of the primary goals of this web banner is to raise brand awareness.\n\nThe image is another dominant factor that works well because it shows their brand ambassador, basketball player Steve Curry, wearing the product. This gives the brand and product much more legitimacy.\n\nAt the bottom, we have the CTA button, which includes their web address. While this is a more traditional web banner, it effectively balances all the elements.",[1894,1897,1900],{"_uid":1895,"markdown":1896,"component":1512},"f7d641ec-2981-4920-810b-1c5c746a39ac","Under Armour’s logo is prominently displayed. In fact, it’s bigger than the CTA, which is quite unusual. This indicates that one of the primary goals of this web banner is to raise brand awareness.",{"_uid":1898,"emoji":32,"bgColor":44,"markdown":1899,"component":153},"3149ea95-c78f-4bc6-a9f9-00026137d61c","The short and punchy copy conveys the overarching message that their sports shoes make you a better player by giving you more control on the court.",{"_uid":1901,"markdown":1902,"component":1512},"367d426e-46af-40e5-93b1-864935ea3deb","The image is another dominant factor that works well because it shows their brand ambassador, basketball player Steve Curry, wearing the product. This gives the brand and product much more legitimacy.\n\nAt the bottom, we have the CTA button, which includes their web address. While this is a more traditional web banner, it effectively balances all the elements.",[],{"type":121,"attrs":1905,"content":1906},{"level":415},[1907],{"text":1908,"type":56,"marks":1909},"Example 2: Adobe",[1910],{"type":129},{"type":62,"attrs":1912},{"id":1040,"body":1913},[1914],{"_uid":1915,"asset":1916,"content":1929,"markdown":1930,"component":1513,"disclaimer":1940,"rightAlign":15},"i-156ad365-abb8-440e-8572-41fc1add9b68",[1917],{"_uid":1918,"asset":1919,"component":148,"description":32},"594a9133-66d5-466b-a211-66c17999e579",[1920],{"_uid":1921,"asset":1922,"device":146,"component":147},"21072e44-363f-4fa5-acda-939eb0c00fff",[1923],{"_uid":1924,"image":1925,"imageAlt":37,"component":37},"1f6c4546-90e6-420f-9c45-5c07f34d55c0",{"id":1926,"alt":32,"name":32,"focus":32,"title":32,"source":32,"filename":1927,"copyright":32,"fieldtype":34,"meta_data":1928,"is_external_url":15},17414238,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F600x505\u002Fe0516f0cff\u002Facrobat-ad.png",{},"What makes this web banner so impactful is its minimalism. Rather than overcomplicating matters, Adobe opted for a simple, witty message that gets straight to the point: \"Acrobat's got it.\"\n\nThe brand logo sits in the bottom-left corner. It’s prominent enough to be noticed because there’s a striking contrast between the brand’s red background color and the logo’s flat white hue.\n\nThe central message draws our attention to the CTA button, which offers a value proposition: you can try the software for free.\n\nThis shows that you don’t need complex layouts and that your design decisions must always be motivated by the core message.",[1931,1934,1937],{"_uid":1932,"markdown":1933,"component":1512},"c9ae5575-129e-4539-8c78-87891e4f679c","  \nWhat makes this web banner so impactful is its minimalism. Rather than overcomplicating matters, Adobe opted for a simple, witty message that gets straight to the point: \"Acrobat's got it.\"",{"_uid":1935,"emoji":32,"bgColor":44,"markdown":1936,"component":153},"9ee490e0-b894-480f-977c-ce18dead4332","The message is accompanied by a simplified representation of what Adobe Acrobat software can do: e-signatures on your mobile phone.",{"_uid":1938,"markdown":1939,"component":1512},"eb6010f6-7b19-4584-af58-35b11bfd3de2","The brand logo sits in the bottom-left corner. It’s prominent enough to be noticed because there’s a striking contrast between the brand’s red background color and the logo’s flat white hue.\n\nThe central message draws our attention to the CTA button, which offers a value proposition: you can try the software for free.\n\nThis shows that you don’t need complex layouts and that your design decisions must always be motivated by the core message.",[],{"type":121,"attrs":1942,"content":1943},{"level":415},[1944],{"text":1945,"type":56,"marks":1946},"Example 3: Mrs. Meyer’s",[1947],{"type":129},{"type":62,"attrs":1949},{"id":1040,"body":1950},[1951],{"_uid":1952,"asset":1953,"content":1966,"markdown":1967,"component":1513,"disclaimer":1970,"rightAlign":974},"i-35a987da-b42e-4f4f-8899-051181400155",[1954],{"_uid":1955,"asset":1956,"component":148,"description":32},"e06b5839-5711-4429-9fd1-e1573f9c0f25",[1957],{"_uid":1958,"asset":1959,"device":146,"component":147},"7fdf76a9-e4bf-4ed1-9f07-fe1c3efb0092",[1960],{"_uid":1961,"image":1962,"imageAlt":37,"component":37},"b87555b0-2953-429c-a381-96a6b7c6f2c0",{"id":1963,"alt":32,"name":32,"focus":32,"title":32,"source":32,"filename":1964,"copyright":32,"fieldtype":34,"meta_data":1965,"is_external_url":15},17414245,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F410x410\u002Fe24a6274c9\u002Fmeyers-ad.png",{},"This cleaning product brand has taken a completely different approach by using a playful and whimsical illustration to display its limited-edition hand soap. The core message is showcased in large text, making it instantly visible. It also contrasts with the soft pink background, making it stand out even more.\n\nThe brand logo features on the product illustration at the center of the frame. At the bottom, the CTA stands out thanks to the white text on the dark red background, creating an impactful contrast.\n\nThe crafted illustration, classic lines, and limited color palette capture the brand's tone.",[1968],{"_uid":1969,"markdown":1966,"component":1512},"90c8c09f-f796-4398-8559-b8e213c7c495",[],{"type":121,"attrs":1972,"content":1973},{"level":123},[1974],{"text":1975,"type":56,"marks":1976},"Crafting captivating web banners",[1977],{"type":129},{"type":52,"content":1979},[1980],{"text":1981,"type":56},"Ready to create eye-popping web banners that capture views and clicks? You need the right design tools to build web banners quickly and easily.",{"type":62,"attrs":1983},{"id":1040,"body":1984},[1985],{"_uid":1986,"emoji":32,"bgColor":44,"markdown":1987,"component":153},"i-34f995d8-122f-47ef-b876-30cf514d4568","[Linearity Curve](https:\u002F\u002Fwww.linearity.io\u002Fcurve\u002F) and [Linearity Move](https:\u002F\u002Fwww.linearity.io\u002Fmove\u002F), our seamlessly integrated software suite, empower you can quickly whip up attention-grabbing web banners.",{"type":52,"content":1989},[1990,1992,1999],{"text":1991,"type":56},"Linearity’s platform excels at creating online ads with our extensive library of various industry-standard templates. You can also learn ",{"text":1993,"type":56,"marks":1994},"how to create a banner ad",[1995,1998],{"type":319,"attrs":1996},{"href":1997,"uuid":322,"anchor":322,"target":323,"linktype":70},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Ftutorials\u002Fanimate-with-move\u002Fanimated-banner",{"type":1131},{"text":2000,"type":56}," by following our step-by-step tutorial.",{"type":52,"content":2002},[2003],{"text":2004,"type":56},"With these tools, you can select from a wide variety of predesigned templates, including:",{"type":213,"content":2006},[2007,2013,2019,2025,2031,2037,2043],{"type":216,"content":2008},[2009],{"type":52,"content":2010},[2011],{"text":2012,"type":56},"Vertical banner stand template",{"type":216,"content":2014},[2015],{"type":52,"content":2016},[2017],{"text":2018,"type":56},"Abstract design banner template",{"type":216,"content":2020},[2021],{"type":52,"content":2022},[2023],{"text":2024,"type":56},"Geometric banner with triangles",{"type":216,"content":2026},[2027],{"type":52,"content":2028},[2029],{"text":2030,"type":56},"Banner template vector",{"type":216,"content":2032},[2033],{"type":52,"content":2034},[2035],{"text":2036,"type":56},"Square web banners for social media apps",{"type":216,"content":2038},[2039],{"type":52,"content":2040},[2041],{"text":2042,"type":56},"Social media post banners",{"type":216,"content":2044},[2045],{"type":52,"content":2046},[2047],{"text":2048,"type":56},"and so much more.",{"type":52,"content":2050},[2051,2053,2060],{"text":2052,"type":56},"It’s a fast, easy way of developing your ",{"text":2054,"type":56,"marks":2055},"marketing design skills",[2056,2059],{"type":319,"attrs":2057},{"href":2058,"uuid":322,"anchor":322,"target":323,"linktype":70},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fbrand-marketing-design\u002F",{"type":1131},{"text":1329,"type":56},{"type":62,"attrs":2062},{"id":1040,"body":2063},[2064],{"_uid":2065,"emoji":32,"bgColor":44,"markdown":2066,"component":153},"i-4aa804ee-65f4-44a5-865e-34972857fdb8","Create beautiful banners integrating images, text, gradients, and flat color icons. Easily adapt your banner designs for social media channels and [other marketing assets](https:\u002F\u002Fwww.linearity.io\u002Fbusiness\u002Fsolutions\u002Fmarketing-teams\u002F). Best of all, do this with **quick turnaround times**.",{"type":52,"content":2068},[2069,2074,2081],{"text":2070,"type":56,"marks":2071},"Ready to try innovative marketing design software for your ad campaigns? Get started for free below, or check out our ",[2072],{"type":386,"attrs":2073},{"color":388},{"text":2075,"type":56,"marks":2076},"Pro and Org pricing",[2077,2080],{"type":319,"attrs":2078},{"href":2079,"uuid":322,"anchor":322,"target":323,"linktype":70},"https:\u002F\u002Fwww.linearity.io\u002Fpricing\u002F",{"type":1131},{"text":1329,"type":56,"marks":2082},[2083],{"type":386,"attrs":2084},{"color":388},{"type":62,"attrs":2086},{"id":1040,"body":2087},[2088,2104,2108],{"_uid":2089,"image":2090,"title":2097,"button":2098,"component":2102,"description":2103},"i-9d17498d-f88c-41e3-87a2-f79ebe1da6cb",[2091],{"_uid":2092,"image":2093,"imageAlt":37,"component":37},"06be2d0b-478c-45a8-975a-e5891687c9c1",{"id":2094,"alt":32,"name":32,"focus":32,"title":32,"source":32,"filename":2095,"copyright":32,"fieldtype":34,"meta_data":2096,"is_external_url":15},17038841,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F688x488\u002F227fdf4e1c\u002Fsnippet-banner-image.png",{},"Bring motion in-house",[2099],{"_uid":2100,"icon":32,"link":2101,"size":113,"text":114,"type":115,"component":116},"bc331c29-60ab-452c-9ad0-381964fe0de1",{"id":32,"url":112,"linktype":70,"fieldtype":71,"cached_url":112},"BlogComponentBigCta","Animate marketing assets in seconds with Linearity Move.",{"lg":32,"md":32,"sm":32,"xl":2105,"xs":32,"xl2":32,"xl3":32,"_uid":2106,"initial":2107,"component":1518,"backgroundColor":1519},"40","i-324b9eeb-0afb-48aa-bda5-3b9aa66c141b","32",{"_uid":2109,"component":2110,"questions":2111},"i-b31b0593-a94e-4d56-9e99-48fc0f070b1f","BlogFaqSection",[2112,2134,2150,2166,2182,2198,2214,2230],{"name":2113,"created_at":2114,"published_at":2115,"updated_at":2116,"id":2117,"uuid":2118,"content":2119,"slug":2126,"full_slug":2127,"sort_by_date":322,"position":2128,"tag_list":2129,"is_startpage":15,"parent_id":2130,"meta_data":322,"group_id":2131,"first_published_at":2132,"release_id":322,"lang":972,"path":322,"alternates":2133,"default_full_slug":322,"translated_slugs":322,"_stopResolving":974},"What’s a web banner?","2024-09-23T14:58:06.408Z","2024-12-09T16:19:15.000Z","2024-09-23T14:58:22.554Z",552412952,"0828fb06-91a7-4b5a-b8ce-8c684554516c",{"_uid":2120,"title":2113,"answer":2121,"category":2122,"component":2123,"readMoreLink":2124,"hideFromFaqPage":15,"showReadMoreLink":15},"729946dc-e667-4dd0-9b98-a9acd70917c9","A banner is a graphical display typically used for advertising or conveying a message. It often consists of images, text, and sometimes animations or interactive elements.","product","Question",{"id":32,"url":32,"linktype":2125,"fieldtype":71,"cached_url":32},"story","what-s-a-web-banner","faq\u002Fblog-faqs\u002Fwhat-s-a-web-banner",-470,[],540081363,"8bd89be1-7ad2-47bd-8b9d-e86beaee337e","2024-12-09T16:19:15.569Z",[],{"name":2135,"created_at":2136,"published_at":2115,"updated_at":2137,"id":2138,"uuid":2139,"content":2140,"slug":2144,"full_slug":2145,"sort_by_date":322,"position":2146,"tag_list":2147,"is_startpage":15,"parent_id":2130,"meta_data":322,"group_id":2148,"first_published_at":2132,"release_id":322,"lang":972,"path":322,"alternates":2149,"default_full_slug":322,"translated_slugs":322,"_stopResolving":974},"What are the key elements of effective banner design?","2024-09-23T14:58:35.817Z","2024-09-23T14:58:50.277Z",552412959,"2822e572-f5d3-41dd-aa44-e746966dbdc2",{"_uid":2141,"title":2135,"answer":2142,"category":2122,"component":2123,"readMoreLink":2143,"hideFromFaqPage":15,"showReadMoreLink":15},"92fa7192-08dd-4963-807e-d38104333b05","Effective banner design should include clear and concise messaging, eye-catching visuals, a strong call to action, legible text, proper use of color and contrast, and branding elements to reinforce brand identity.",{"id":32,"url":32,"linktype":2125,"fieldtype":71,"cached_url":32},"what-are-the-key-elements-of-effective-banner-design","faq\u002Fblog-faqs\u002Fwhat-are-the-key-elements-of-effective-banner-design",-480,[],"1fcbc4fc-07c3-4e11-8204-7044e4a6e38b",[],{"name":2151,"created_at":2152,"published_at":2115,"updated_at":2153,"id":2154,"uuid":2155,"content":2156,"slug":2160,"full_slug":2161,"sort_by_date":322,"position":2162,"tag_list":2163,"is_startpage":15,"parent_id":2130,"meta_data":322,"group_id":2164,"first_published_at":2132,"release_id":322,"lang":972,"path":322,"alternates":2165,"default_full_slug":322,"translated_slugs":322,"_stopResolving":974},"What are the standard sizes for web banners?","2024-09-23T14:59:06.342Z","2024-09-23T14:59:23.662Z",552412986,"ff1590b7-c938-428b-a317-bfb208e4ad08",{"_uid":2157,"title":2151,"answer":2158,"category":2122,"component":2123,"readMoreLink":2159,"hideFromFaqPage":15,"showReadMoreLink":15},"8c84ffed-f441-4bc1-bb9c-4ce34ad2ebca","Standard sizes for web banners include leaderboard (728 x 90px), skyscraper (160 x 600px), rectangle (300 x 250px), and wide skyscraper (300 x 600px). Sizes may vary depending on specific ad networks and platforms.",{"id":32,"url":32,"linktype":2125,"fieldtype":71,"cached_url":32},"what-are-the-standard-sizes-for-web-banners","faq\u002Fblog-faqs\u002Fwhat-are-the-standard-sizes-for-web-banners",-490,[],"f1fbd44c-e1f0-4eef-8048-93250895898d",[],{"name":2167,"created_at":2168,"published_at":2115,"updated_at":2169,"id":2170,"uuid":2171,"content":2172,"slug":2176,"full_slug":2177,"sort_by_date":322,"position":2178,"tag_list":2179,"is_startpage":15,"parent_id":2130,"meta_data":322,"group_id":2180,"first_published_at":2132,"release_id":322,"lang":972,"path":322,"alternates":2181,"default_full_slug":322,"translated_slugs":322,"_stopResolving":974},"How do I choose the right colors for my banner?","2024-09-23T14:59:48.914Z","2024-09-23T15:00:10.725Z",552412995,"34b4ff59-c372-4280-8eab-3df4a7b16455",{"_uid":2173,"title":2167,"answer":2174,"category":2122,"component":2123,"readMoreLink":2175,"hideFromFaqPage":15,"showReadMoreLink":15},"dd77975b-e8d7-43e1-aa44-eaa485303a7e","Choose colors that complement your brand identity and evoke the desired emotions in your target audience. 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