[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"en\u002Fblog\u002Fbest-time-to-post-on-instagram":3,"en\u002Fsettings-page":2846,"blog-what-to-read-next-section":4755},{"content":4,"full_slug":2842,"id":2843,"name":1658,"path":134,"published_at":2844,"uuid":2845},{"tag":5,"_uid":1649,"image":1650,"title":1658,"author":1659,"widget":1692,"bgColor":47,"content":1697,"noIndex":16,"noFollow":16,"wistiaId":34,"component":1618,"thumbnail":2832,"meta_image":2836,"meta_title":2839,"page_title":34,"description":34,"publishedDate":2840,"hideFromSitemap":16,"meta_description":2841},[6],{"name":7,"created_at":8,"published_at":9,"updated_at":10,"id":11,"uuid":12,"content":13,"slug":1641,"full_slug":1642,"sort_by_date":134,"position":1643,"tag_list":1644,"is_startpage":16,"parent_id":1645,"meta_data":134,"group_id":1646,"first_published_at":1647,"release_id":134,"lang":1636,"path":134,"alternates":1648,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Design resources","2024-08-26T14:09:52.108Z","2025-02-12T14:24:10.265Z","2025-02-12T14:24:10.293Z",540222543,"6e82c4b3-844d-4c3a-a799-56939bc2843d",{"_uid":14,"title":15,"noIndex":16,"noFollow":16,"component":17,"reference":18,"meta_image":1638,"meta_title":34,"page_title":34,"description":1628,"illustration":1640,"hideFromSitemap":16,"meta_description":34},"e44b1a0b-2afa-4abe-a1fe-37c6a104cf23"," Design resources",false,"BlogCategoryOverviewPage",{"name":19,"created_at":20,"published_at":21,"updated_at":22,"id":23,"uuid":24,"content":25,"slug":1629,"full_slug":1630,"sort_by_date":134,"position":1631,"tag_list":1632,"is_startpage":16,"parent_id":1633,"meta_data":134,"group_id":1634,"first_published_at":1635,"release_id":134,"lang":1636,"path":134,"alternates":1637,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Your next career move: motion graphics vs. animation","2024-09-30T06:45:42.528Z","2026-09-05T00:16:24.094Z","2026-09-05T00:16:24.122Z",555448743,"f0ff000f-00e4-4457-ae55-997ca7312e7c",{"tag":26,"_uid":28,"image":29,"title":19,"author":40,"widget":42,"bgColor":47,"content":48,"noIndex":16,"noFollow":16,"wistiaId":34,"component":1618,"thumbnail":1619,"youtubeId":34,"meta_image":1623,"meta_title":1626,"page_title":34,"description":34,"publishedDate":1627,"hideFromSitemap":16,"meta_description":1628},[27,12],"3788f72d-65c4-4ad7-8c18-e17dc82f2b2e","a8e1a7cf-37e0-4551-aea1-db9befd460bb",[30],{"_uid":31,"image":32,"imageAlt":38,"component":39},"62e34335-8a79-43ca-adbb-08db9dd6b080",{"id":33,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":35,"copyright":34,"fieldtype":36,"meta_data":37,"is_external_url":16},17475438,"","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fx\u002F62e79781c4\u002Fmotion-graphics-vs-animation-newblogcover.avif","asset",{},"Linearity","Image",[41],"0f5fe757-eb31-437c-80a1-926f913f8ca3",{"id":43,"alt":44,"name":34,"focus":34,"title":44,"source":34,"filename":45,"copyright":34,"fieldtype":36,"meta_data":46,"is_external_url":16},18932106,"Your next career move: motion graphics vs. animation | Linearity","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F31598723af\u002Fmotion-graphics-vs-animation_widget.png",{},"decor-salmon",[49],{"_uid":50,"content":51,"component":1617},"d1ae1e07-2065-4a2c-b2db-d64c001ad978",{"type":52,"content":53},"doc",[54,60,71,75,97,106,110,146,162,166,174,216,223,254,261,294,300,330,334,341,360,371,381,387,394,404,474,481,485,495,514,523,554,561,569,573,577,584,606,616,622,629,639,645,652,668,681,692,699,714,725,731,738,766,785,795,801,808,816,835,842,852,862,868,875,884,888,896,900,907,921,928,935,945,954,958,968,975,982,998,1002,1006,1013,1095,1102,1112,1160,1171,1178,1188,1195,1199,1216,1220,1231,1238,1242,1252,1259,1269,1275,1282,1286,1296,1308,1312,1318,1325,1333,1337,1344,1410,1416,1475,1496,1506,1513,1540,1547,1557,1569,1578,1590],{"type":55,"content":56},"paragraph",[57],{"text":58,"type":59},"Whether you’re a seasoned player in the creative industry or a savvy business owner interested in elevating your brand's advertising, motion graphics, and animation are techniques you can use to take your practice to the next level.","text",{"type":55,"content":61},[62,64,69],{"text":63,"type":59},"However, before you can do that, it’s important to ",{"text":65,"type":59,"marks":66},"understand the difference",[67],{"type":68},"bold",{"text":70,"type":59}," between each technique. That way, you can pinpoint the method best for you and use it to deliver a killer end product.",{"type":55,"content":72},[73],{"text":74,"type":59},"Ready to get started? Let’s run through the key differences between these two popular types of animation.",{"type":76,"attrs":77},"blok",{"id":78,"body":79},"9d7b30a1-76d0-4568-93c1-ffa19ae4a8b3",[80],{"_uid":81,"title":82,"button":83,"component":94,"description":95,"backgroundColor":96},"i-dcfadd96-037d-4f5d-ad70-ffc0e2a1c84d","Jumpstart your ideas with Linearity Curve\n",[84],{"_uid":85,"icon":34,"link":86,"size":90,"text":91,"type":92,"component":93},"e5e02788-07cf-4d00-8e8a-93084414d9ff",{"id":34,"url":87,"linktype":88,"fieldtype":89,"cached_url":87},"https:\u002F\u002Fwww.linearity.io\u002Fget-started","url","multilink","medium","Get Started","whiteFill","BaseButton","BlogComponentCta","Take your designs to the next level.\n\n","orange",{"type":98,"attrs":99,"content":101},"heading",{"level":100},2,[102],{"text":103,"type":59,"marks":104},"Historical context: the rise of animation and motion graphics",[105],{"type":68},{"type":55,"content":107},[108],{"text":109,"type":59},"The desire to capture movement and bring life to still images stretches back centuries, with early examples like the flip book (1800s).",{"type":55,"content":111},[112,114,118,120,125,127,138,140,144],{"text":113,"type":59},"The birth of animation as we know it began with the invention of celluloid film in the ",{"text":115,"type":59,"marks":116},"late 19th century",[117],{"type":68},{"text":119,"type":59},". Pioneers like Winsor McCay (",{"text":121,"type":59,"marks":122},"Gertie the Dinosaur",[123],{"type":124},"italic",{"text":126,"type":59},", 1914) and ",{"text":128,"type":59,"marks":129},"Walt Disney",[130,136],{"type":131,"attrs":132},"link",{"href":133,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fa-brief-history-of-disney",null,"_blank",{"type":137},"underline",{"text":139,"type":59}," (",{"text":141,"type":59,"marks":142},"Snow White and the Seven Dwarfs",[143],{"type":124},{"text":145,"type":59},", 1937) established hand-drawn animation as a dominant storytelling medium.",{"type":76,"attrs":147},{"id":78,"body":148},[149,153,158],{"_uid":150,"emoji":34,"bgColor":47,"markdown":151,"component":152},"i-8e5a1955-6035-4b79-b808-a082b7abcc6d","Motion graphics, on the other hand, emerged as a field much later, heavily influenced by technological 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revolution",[319,322,323],{"type":131,"attrs":320},{"href":321,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcomputer-animation\u002F",{"type":68},{"type":137},{"text":325,"type":59,"marks":326},":",[327],{"type":68},{"text":329,"type":59}," The arrival of powerful computers in the late 20th century opened doors for sophisticated 3D motion graphics and visual effects, further solidifying motion graphics as a distinct field.",{"type":55,"content":331},[332],{"text":333,"type":59},"Today, animation and motion graphics co-exist and often complement each other. But what are the two different techniques? How do they differ? Are they similar in any way? Keep reading to find out.",{"type":98,"attrs":335,"content":336},{"level":100},[337],{"text":338,"type":59,"marks":339},"What's motion graphics?",[340],{"type":68},{"type":55,"content":342},[343,345,349,351,358],{"text":344,"type":59},"This is a small",{"text":346,"type":59,"marks":347}," subset of animation",[348],{"type":68},{"text":350,"type":59}," that makes previously static images more dynamic. It deals almost exclusively with 2D graphics and ",{"text":352,"type":59,"marks":353},"2D graphic software",[354,357],{"type":131,"attrs":355},{"href":356,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002F2d-animation-software\u002F",{"type":137},{"text":359,"type":59},". ",{"type":55,"content":361},[362,369],{"text":363,"type":59,"marks":364},"Creating motion graphics",[365,368],{"type":131,"attrs":366},{"href":367,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-make-motion-graphics\u002F",{"type":137},{"text":370,"type":59}," enhances the visual impact of an otherwise lifeless image, it doesn’t do anything to further its narrative or give it one at all.",{"type":55,"content":372},[373,375,379],{"text":374,"type":59},"For example, do you know when you’re shopping online that a quick buy option appears on screen? Or when a static banner pauses when you hover over it? That’s motion graphics. It’s a ",{"text":376,"type":59,"marks":377},"simple, effective, and widely used ",[378],{"type":68},{"text":380,"type":59},"part of media that millions of people use or encounter every single day.",{"type":76,"attrs":382},{"id":78,"body":383},[384],{"_uid":385,"emoji":34,"bgColor":47,"markdown":386,"component":152},"i-b2e794be-3d69-4324-8730-a925eb630d86","Looking for the secret sauce to motion design? Check out our toolbox of [motion graphics resources](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fmotion-design-resources\u002F) every professional designer needs.",{"type":98,"attrs":388,"content":389},{"level":100},[390],{"text":391,"type":59,"marks":392},"10 examples of motion graphics",[393],{"type":68},{"type":55,"content":395},[396,398,402],{"text":397,"type":59},"Despite being one of the most popular animation modes, it’s often hard to spot. 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However, it’s also an umbrella term that categorizes the ",{"text":490,"type":59,"marks":491},"whole field of moving imagery",[492],{"type":68},{"text":494,"type":59},", including everything from cartoons and typography to motion graphics itself.",{"type":76,"attrs":496},{"id":78,"body":497},[498,509,511],{"_uid":499,"title":500,"button":501,"component":94,"description":507,"backgroundColor":508},"i-1df1fdfe-9f7c-4b6c-b041-705763f9f80d","Transform Your ideas into animations",[502],{"_uid":503,"icon":34,"link":504,"size":90,"text":506,"type":92,"component":93},"773c6fef-c7b4-4ef8-89f5-a0f4568ec5b5",{"id":34,"url":505,"linktype":88,"fieldtype":89,"cached_url":505},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Ftutorials\u002Fworkshops\u002Fcreate-your-first-animation-with-linearity-move\u002F","Start tutorial","Linearity Move is perfect for beginners and professionals alike. Make your first animation with Move.\n\n","green",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":510,"initial":155,"component":156,"backgroundColor":157},"i-46896377-e31f-4820-8b07-cd14883b5636",{"_uid":512,"emoji":34,"bgColor":47,"markdown":513,"component":152},"i-03f6b4f7-034e-484a-8286-69ed73f22cbc","Think of animation as an all-encompassing umbrella that includes multiple motion graphic design styles.",{"type":55,"content":515},[516],{"text":517,"type":59,"marks":518},"This means that while motion graphics may always fall under the umbrella of animation, animation doesn’t always exclusively mean motion graphics—get it?",[519],{"type":520,"attrs":521},"textStyle",{"color":522},"#111717",{"type":76,"attrs":524},{"id":78,"body":525},[526],{"_uid":527,"cards":528,"component":553},"i-cdf7e245-d38a-4525-bca2-17312925105b",[529,542],{"_uid":530,"image":531,"button":535,"component":541},"3316bcc3-0742-4b40-a4aa-58671fe2e4b4",{"id":532,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":533,"copyright":34,"fieldtype":36,"meta_data":534,"is_external_url":16},17475474,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F574x1020\u002F6ea7be6791\u002Ffilters_format-webp-_quality-75-1.webp",{},[536],{"_uid":537,"icon":34,"link":538,"size":90,"text":540,"type":92,"component":93},"800bb715-4fac-4066-bc3b-57c2987c165b",{"id":34,"url":539,"linktype":88,"fieldtype":89,"cached_url":539},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fanimated-templates\u002Fillustrated-vector-agency-ideas-ad\u002F","Get this template","BlogTwoColumnTemplatesItem",{"_uid":543,"image":544,"button":548,"component":541},"b43dae9f-5c33-423f-93fd-d66efd5d0294",{"id":545,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":546,"copyright":34,"fieldtype":36,"meta_data":547,"is_external_url":16},17475473,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1019x1020\u002Fd881951188\u002Ffilters_format-webp-_quality-75-2.webp",{},[549],{"_uid":550,"icon":34,"link":551,"size":90,"text":540,"type":92,"component":93},"78651033-1ec1-47b5-a7c7-92405374d872",{"id":34,"url":552,"linktype":88,"fieldtype":89,"cached_url":552},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fanimated-templates\u002Fcreative-agency-showreel\u002F","BlogTwoColumnTemplates",{"type":98,"attrs":555,"content":556},{"level":100},[557],{"text":558,"type":59,"marks":559},"5 styles of animation",[560],{"type":68},{"type":55,"content":562},[563,565],{"text":564,"type":59},"Under the umbrella of animation, there are ",{"text":566,"type":59,"marks":567},"five main styles.",[568],{"type":68},{"type":55,"content":570},[571],{"text":572,"type":59},"Each one has different costs, uses, and requirements, and together, they are responsible for the entire world of graphics that we know, love, and use today.",{"type":55,"content":574},[575],{"text":576,"type":59},"Here are the five types of animation techniques.",{"type":98,"attrs":578,"content":579},{"level":168},[580],{"text":581,"type":59,"marks":582},"1. Traditional animation",[583],{"type":68},{"type":55,"content":585},[586,588,592,594,598,600,604],{"text":587,"type":59},"Are you familiar with ",{"text":589,"type":59,"marks":590},"Tarzan ",[591],{"type":124},{"text":593,"type":59},"(1999)? ",{"text":595,"type":59,"marks":596},"The Lion King ",[597],{"type":124},{"text":599,"type":59},"(1994)? ",{"text":601,"type":59,"marks":602},"Pinocchio ",[603],{"type":124},{"text":605,"type":59},"(1940)? Well, those are all made using traditional animation methods.",{"type":55,"content":607},[608,610,614],{"text":609,"type":59},"Traditional animation is a technique in which each frame is ",{"text":611,"type":59,"marks":612},"drawn by hand",[613],{"type":68},{"text":615,"type":59},". It can also be known as hand-drawn animation or cel animation, and until the age of computer animation, it was the dominant type of animation used in cinema.",{"type":76,"attrs":617},{"id":78,"body":618},[619],{"src":620,"_uid":621,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002Fie53R2HEZ6g?feature=oembed","i-6643561a-5b94-41a8-b409-0a1dd6f72828",{"type":98,"attrs":623,"content":624},{"level":168},[625],{"text":626,"type":59,"marks":627},"2. Motion graphics",[628],{"type":68},{"type":55,"content":630},[631,633,637],{"text":632,"type":59},"As explained above, this is a subgenre of animation that turns a ",{"text":634,"type":59,"marks":635},"still image into a moving one.",[636],{"type":68},{"text":638,"type":59}," However, the image rarely has a story or an emotive edge.",{"type":76,"attrs":640},{"id":78,"body":641},[642],{"src":643,"_uid":644,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FBR5IuoxNJUU?start=3&feature=oembed","i-93aca940-ed35-4c93-a9da-2565963e1111",{"type":98,"attrs":646,"content":647},{"level":168},[648],{"text":649,"type":59,"marks":650},"3. Stop motion animation",[651],{"type":68},{"type":55,"content":653},[654,656,660,662,666],{"text":655,"type":59},"This ",{"text":657,"type":59,"marks":658},"frame-by-frame",[659],{"type":68},{"text":661,"type":59}," movement of objects and figures creates an ",{"text":663,"type":59,"marks":664},"illusion of fluid movement",[665],{"type":68},{"text":667,"type":59},". This manual technique allows for any kind of physical item to star in a picture, as long as it keeps still, of course.",{"type":55,"content":669},[670,672,679],{"text":671,"type":59},"Though incredibly delicate and time-consuming, ",{"text":673,"type":59,"marks":674},"stop motion animation",[675,678],{"type":131,"attrs":676},{"href":677,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fstop-motion\u002F",{"type":137},{"text":680,"type":59}," is a popular and beautiful art form. ",{"type":76,"attrs":682},{"id":78,"body":683},[684,687,689],{"_uid":685,"emoji":34,"bgColor":47,"markdown":686,"component":152},"i-d920a233-4196-4e03-83fe-97365df2b56c","It was the style championed in films such as *Fantastic Mr. Fox* (2009) and *Coraline* (2009)",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":688,"initial":155,"component":156,"backgroundColor":157},"i-0ff5e3d7-6f9a-4311-9541-cfd45348ae7d",{"src":690,"_uid":691,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002Fn2igjYFojUo?feature=oembed","i-95568d25-63cb-4a2f-8093-cc28f130439a",{"type":98,"attrs":693,"content":694},{"level":168},[695],{"text":696,"type":59,"marks":697},"4. 2D animation",[698],{"type":68},{"type":55,"content":700},[701,708,710],{"text":702,"type":59,"marks":703},"Animating in 2D",[704,707],{"type":131,"attrs":705},{"href":706,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002F2d-animation\u002F",{"type":137},{"text":709,"type":59}," is probably the most common style of animation and refers to two-dimensional graphics that are rapidly sequenced to create the ",{"text":711,"type":59,"marks":712},"illusion of lifelike movement.",[713],{"type":68},{"type":55,"content":715},[716,718,724],{"text":717,"type":59},"Graphics drawn by hand are often categorized as traditional animation. But they can also be produced using ",{"text":719,"type":59,"marks":720},"animation software",[721,723],{"type":131,"attrs":722},{"href":356,"uuid":134,"anchor":134,"target":135,"linktype":88},{"type":137},{"text":243,"type":59},{"type":76,"attrs":726},{"id":78,"body":727},[728],{"src":729,"_uid":730,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002F2tC2Q2xphRQ?start=2&feature=oembed","i-8bf7f3d2-5ad9-4f83-88d3-5604874fef73",{"type":98,"attrs":732,"content":733},{"level":168},[734],{"text":735,"type":59,"marks":736},"5. 3D animation",[737],{"type":68},{"type":55,"content":739},[740,742,746,748,752,754,758,760,764],{"text":741,"type":59},"This refers to graphics modeled in a ",{"text":743,"type":59,"marks":744},"three-dimensional virtual environment",[745],{"type":68},{"text":747,"type":59}," and then animated. It’s the most-used style in the animation industry today, and it has inspired movies such as ",{"text":749,"type":59,"marks":750},"Toy Story ",[751],{"type":124},{"text":753,"type":59},"(1995), ",{"text":755,"type":59,"marks":756},"Monsters Inc. ",[757],{"type":124},{"text":759,"type":59},"(2001), and ",{"text":761,"type":59,"marks":762},"Frozen ",[763],{"type":124},{"text":765,"type":59},"(2013).",{"type":55,"content":767},[768,770,774,776,783],{"text":769,"type":59},"Designers specializing in 3D animation begin by conceptualizing a character or object, creating a ",{"text":771,"type":59,"marks":772},"to-scale model",[773],{"type":68},{"text":775,"type":59},", and ",{"text":777,"type":59,"marks":778},"using 3D animation software",[779,782],{"type":131,"attrs":780},{"href":781,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-software\u002F",{"type":137},{"text":784,"type":59}," to bring it to life.",{"type":55,"content":786},[787,789,793],{"text":788,"type":59},"Integrating the 3D model into the digital environment decked out with special effects allows them to watch how it responds to and ",{"text":790,"type":59,"marks":791},"acts in a 360° space",[792],{"type":68},{"text":794,"type":59},", producing a pretty darn accurate end product.",{"type":76,"attrs":796},{"id":78,"body":797},[798],{"src":799,"_uid":800,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FbwzLiQZDw2I?feature=oembed","i-ef7b3f2e-d557-4ff6-bcda-24b75a9854d4",{"type":98,"attrs":802,"content":803},{"level":100},[804],{"text":805,"type":59,"marks":806},"Motion graphics vs. animation: a comparison",[807],{"type":68},{"type":55,"content":809},[810,812],{"text":811,"type":59},"Now that you understand the key differences, let's compare both modes so that you can pinpoint which ",{"text":813,"type":59,"marks":814},"best suits your requirements.",[815],{"type":68},{"type":76,"attrs":817},{"id":78,"body":818},[819],{"_uid":820,"image":821,"title":828,"button":829,"component":833,"description":834},"i-9f661ae6-4995-4e42-b38b-9acc277db0eb",[822],{"_uid":823,"image":824,"imageAlt":39,"component":39},"a34791cc-3805-497c-8c58-f3a5a93df2a9",{"id":825,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":826,"copyright":34,"fieldtype":36,"meta_data":827,"is_external_url":16},17423592,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F688x488\u002Ff85f7be569\u002Fsnippet-banner-image.png",{},"Bring motion in-house",[830],{"_uid":831,"icon":34,"link":832,"size":90,"text":91,"type":92,"component":93},"efcb819f-5ec6-41ae-b270-8b5898ef1319",{"id":34,"url":87,"linktype":88,"fieldtype":89,"cached_url":87},"BlogComponentBigCta","Animate marketing assets in seconds with Linearity Move.",{"type":98,"attrs":836,"content":837},{"level":168},[838],{"text":839,"type":59,"marks":840},"Statistics vs. narratives",[841],{"type":68},{"type":55,"content":843},[844,846,850],{"text":845,"type":59},"Motion graphics tend to be less captivating than animation. They simply aim to enhance the delivery of a selling point, statistic, or instruction, while animation concentrates on ",{"text":847,"type":59,"marks":848},"crafting a narrative",[849],{"type":68},{"text":851,"type":59}," and developing characters.",{"type":55,"content":853},[854,856,860],{"text":855,"type":59},"A successful animation connects with its audience, tugs at their heartstrings, and tells a story. Meanwhile, a functioning motion graphic merely ",{"text":857,"type":59,"marks":858},"informs, teaches, or instructs",[859],{"type":68},{"text":861,"type":59}," them.",{"type":76,"attrs":863},{"id":78,"body":864},[865],{"_uid":866,"emoji":34,"bgColor":47,"markdown":867,"component":152},"i-97fbedf1-fcbe-44a5-a23d-1515fc90729d","If the animated picture you’re looking at tells a gripping story or enhances a narrative, chances are you have an animation and not a motion graphic.",{"type":98,"attrs":869,"content":870},{"level":168},[871],{"text":872,"type":59,"marks":873},"Simple vs. complex",[874],{"type":68},{"type":55,"content":876},[877,879,883],{"text":878,"type":59},"Generally speaking, motion graphics call for ",{"text":880,"type":59,"marks":881},"less complex designs than animation",[882],{"type":68},{"text":243,"type":59},{"type":55,"content":885},[886],{"text":887,"type":59},"Now, don’t get it twisted. This doesn’t mean that designing them is a piece of cake. It just means that creating a superbly effective motion graphic usually requires fewer resources.",{"type":55,"content":889},[890,892],{"text":891,"type":59},"For example, do you want to design a pop-out title for your company’s introductory video? With the right software, you can likely do so swiftly and with ",{"text":893,"type":59,"marks":894},"little to no complications.",[895],{"type":68},{"type":55,"content":897},[898],{"text":899,"type":59},"If you’re hoping to produce a captivating animated feature from start to finish, one that meets its function expertly just like the pop-out title on your company’s introductory video did, then you’ll need an extensive skillset, ample resources, and an empty calendar.",{"type":98,"attrs":901,"content":902},{"level":168},[903],{"text":904,"type":59,"marks":905},"Reasonably priced vs. expensive",[906],{"type":68},{"type":55,"content":908},[909,911,915,917],{"text":910,"type":59},"As mentioned above, designing an animation that meets its function tends to be more ",{"text":912,"type":59,"marks":913},"time-consuming and complex",[914],{"type":68},{"text":916,"type":59}," than creating a satisfactory motion graphic. Producing a motion graphic requires less specific input and is thus generally ",{"text":918,"type":59,"marks":919},"less expensive.",[920],{"type":68},{"type":76,"attrs":922},{"id":78,"body":923},[924],{"_uid":925,"emoji":926,"bgColor":47,"markdown":927,"component":152},"i-654028d3-72ec-4e82-88c5-6341f438abee","💡","With the increasing use of artificial intelligence in animation creation, you can expect to see the current high prices [decrease by around 30%](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-statistics\u002F).",{"type":98,"attrs":929,"content":930},{"level":168},[931],{"text":932,"type":59,"marks":933},"2D vs. 3D",[934],{"type":68},{"type":55,"content":936},[937,939,943],{"text":938,"type":59},"Another distinguishing feature between animation and motion graphics is their difference in dimensions. While animation can refer to ",{"text":940,"type":59,"marks":941},"both 2D and 3D graphics,",[942],{"type":68},{"text":944,"type":59}," things like banners and GIFs are almost exclusively comprised of 2D images.",{"type":55,"content":946},[947,949,953],{"text":948,"type":59},"While this difference may result in motion graphics appearing less riveting than the realistic graphics defined by animation, that isn’t necessarily a bad thing. A motion graphic isn't going to capture your heart or seem lifelike. It serves to ",{"text":950,"type":59,"marks":951},"direct and inform",[952],{"type":68},{"text":243,"type":59},{"type":55,"content":955},[956],{"text":957,"type":59},"A 2D design is often easier to digest and understand, enabling the viewer to promptly follow its instructions and the motion graphic to meet its goal.",{"type":55,"content":959},[960,962,966],{"text":961,"type":59},"However, 3D motion graphics is no longer limited to high-budget productions and we are seeing this trend become increasingly common. With user-friendly 3D software becoming more accessible, we can expect a",{"text":963,"type":59,"marks":964}," surge in 3D elements",[965],{"type":68},{"text":967,"type":59}," seamlessly integrated into motion graphics projects.",{"type":76,"attrs":969},{"id":78,"body":970},[971],{"_uid":972,"markdown":973,"component":974},"i-33a9c080-fab4-4166-b998-37c5c96c8ded","\"If we are talking motion graphic trends, then I predict the following:  \n1) 3D textures: using 3D textures in a 2D animation environments.  \n2) Experimental minimalism: simple shapes and high contrast colors in a minimalist composition to avoid distractions.”—Maddy Zoli, Senior Designer at Linearity","BlogComponentQuote",{"type":98,"attrs":976,"content":977},{"level":168},[978],{"text":979,"type":59,"marks":980},"Accessory vs. main focus",[981],{"type":68},{"type":55,"content":983},[984,986,990,992,996],{"text":985,"type":59},"Generally speaking, motion graphics tend to ",{"text":987,"type":59,"marks":988},"integrate over preexisting live-action",[989],{"type":68},{"text":991,"type":59}," or real-life footage, such as a video or website. However, animations, on the other hand, tend to exist as ",{"text":993,"type":59,"marks":994},"standalone imagery",[995],{"type":68},{"text":997,"type":59}," over a generated background of other animations.",{"type":55,"content":999},[1000],{"text":1001,"type":59},"However, in film title design, motion graphics take center stage. ",{"type":55,"content":1003},[1004],{"text":1005,"type":59},"An additional difference is that motion graphics developed out of experiments in computer graphics, whereas animation developed out of art and comics",{"type":98,"attrs":1007,"content":1008},{"level":100},[1009],{"text":1010,"type":59,"marks":1011},"A quick summary table of the differences",[1012],{"type":68},{"type":76,"attrs":1014},{"id":78,"body":1015},[1016],{"_uid":1017,"content":1018,"component":1093,"showHeader":1094},"i-04a9f654-8634-432c-bf36-e5ee4c115e6d",{"tbody":1019,"thead":1082,"fieldtype":1092},[1020,1034,1046,1058,1070],{"_uid":1021,"body":1022,"component":1033},"ec96d931-f500-414d-934f-0d43e3eed6df",[1023,1027,1030],{"_uid":1024,"value":1025,"component":1026},"5f9394a7-e40f-4463-942b-ac37ec4a278a","Focus","_table_col",{"_uid":1028,"value":1029,"component":1026},"3463dee5-ea3c-4b55-8f89-360da48bdc3d","Statistics and instructions",{"_uid":1031,"value":1032,"component":1026},"4007a6f2-1d4e-4e6f-98b4-e56ab80509e3","Narratives","_table_row",{"_uid":1035,"body":1036,"component":1033},"323a099d-a31a-4c12-96f4-c5fd666c3ee9",[1037,1040,1043],{"_uid":1038,"value":1039,"component":1026},"22d84fac-4bb6-42a5-a996-0dd4c5606f94","Complexity",{"_uid":1041,"value":1042,"component":1026},"6aa518a8-6c81-4ed8-b76a-44aa4d5ff99b","Simple",{"_uid":1044,"value":1045,"component":1026},"93070c70-86a0-4ccb-961c-28b9b0522d96","Complex",{"_uid":1047,"body":1048,"component":1033},"52f78f03-b511-4ad5-b231-e93e5387c938",[1049,1052,1055],{"_uid":1050,"value":1051,"component":1026},"dd09cdc7-f6f8-41db-b178-d27c20cf4999","Cost",{"_uid":1053,"value":1054,"component":1026},"b9ff74fa-27f0-4e13-a36d-eb8ed13cf9e6","Reasonably priced",{"_uid":1056,"value":1057,"component":1026},"10977453-5ee5-456c-a97f-836abf08b1cc","Expensive",{"_uid":1059,"body":1060,"component":1033},"00dec5c4-432c-4e7d-89ba-1301bed2e6e1",[1061,1064,1067],{"_uid":1062,"value":1063,"component":1026},"0ca0ab3c-dcc5-46e8-8a94-e15531fb5717","Dimension",{"_uid":1065,"value":1066,"component":1026},"3621a623-5b2b-4742-ac2e-e2cd7a018490","Mainly 2D",{"_uid":1068,"value":1069,"component":1026},"b6308d44-4a5a-49df-a1db-1299e3a0cb21","2D and 3D",{"_uid":1071,"body":1072,"component":1033},"76330df8-093b-405d-ad69-6642d2195288",[1073,1076,1079],{"_uid":1074,"value":1075,"component":1026},"85916b26-df55-421f-9a99-b6a5ad662d6e","Role",{"_uid":1077,"value":1078,"component":1026},"4eebe3d9-9c05-4589-9ff2-9fa1e12e8041","Accessory (but not always)",{"_uid":1080,"value":1081,"component":1026},"b6ee8eea-1876-4cba-9f71-3a0a75bcb6c9","Main focus",[1083,1086,1089],{"_uid":1084,"value":34,"component":1085},"7e320148-24ca-4b1d-8929-2b9d6b1eb3ed","_table_head",{"_uid":1087,"value":1088,"component":1085},"5c084b05-c922-4986-bae1-1d460cc7b87a","Motion graphics",{"_uid":1090,"value":1091,"component":1085},"35505487-7977-4f63-b0a9-4fa5d2ec6350","Animation","table","BlogTableComponent",true,{"type":98,"attrs":1096,"content":1097},{"level":100},[1098],{"text":1099,"type":59,"marks":1100},"The software used for both",[1101],{"type":68},{"type":55,"content":1103},[1104,1106,1110],{"text":1105,"type":59},"Years ago, graphic designers used only physical tools to create scenes, characters, or accessories. Today, animators and graphic artists alike have a huge",{"text":1107,"type":59,"marks":1108}," range of digital tools",[1109],{"type":68},{"text":1111,"type":59}," at their fingertips that allow them to produce clean, functional designs promptly. Here are some of our favorite tools used for both:",{"type":175,"content":1113},[1114,1136,1142,1148,1154],{"type":178,"content":1115},[1116],{"type":55,"content":1117},[1118,1125,1127,1134],{"text":1119,"type":59,"marks":1120},"Linearity Curve",[1121,1124],{"type":131,"attrs":1122},{"href":1123,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fcurve\u002F",{"type":137},{"text":1126,"type":59}," and ",{"text":1128,"type":59,"marks":1129},"Linearity Move",[1130,1133],{"type":131,"attrs":1131},{"href":1132,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fmove\u002F",{"type":137},{"text":1135,"type":59}," (used together as a powerful combination)",{"type":178,"content":1137},[1138],{"type":55,"content":1139},[1140],{"text":1141,"type":59},"MAYA",{"type":178,"content":1143},[1144],{"type":55,"content":1145},[1146],{"text":1147,"type":59},"Blender",{"type":178,"content":1149},[1150],{"type":55,"content":1151},[1152],{"text":1153,"type":59},"Animate",{"type":178,"content":1155},[1156],{"type":55,"content":1157},[1158],{"text":1159,"type":59},"Adobe After Effects",{"type":76,"attrs":1161},{"id":78,"body":1162},[1163,1166,1168],{"src":1164,"_uid":1165,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FjcLFCSjFK08","i-9b16c736-2083-44fd-b528-b2a6cdae05c2",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":1167,"initial":155,"component":156,"backgroundColor":157},"i-ae4db9ab-32ce-415b-9163-985ff24053af",{"_uid":1169,"emoji":34,"bgColor":47,"markdown":1170,"component":152},"i-d0961a2a-d344-4951-b763-e82da317db28","Interested in using our graphic design and animation tools? Check out [our pricing](https:\u002F\u002Fwww.linearity.io\u002Fpricing\u002F) here. Spoiler alert: you can try our tools for free.",{"type":98,"attrs":1172,"content":1173},{"level":100},[1174],{"text":1175,"type":59,"marks":1176},"Which technique should you use?",[1177],{"type":68},{"type":55,"content":1179},[1180,1182,1186],{"text":1181,"type":59},"Now that you’re up to speed on all things motion graphics vs animation, it’s time to pinpoint the mode that will best leverage your skill set and meet your requirements. Below are some ",{"text":1183,"type":59,"marks":1184},"key questions",[1185],{"type":68},{"text":1187,"type":59}," to consider before you make your pick.",{"type":98,"attrs":1189,"content":1190},{"level":168},[1191],{"text":1192,"type":59,"marks":1193},"Do you want your graphic to tell a story?",[1194],{"type":68},{"type":55,"content":1196},[1197],{"text":1198,"type":59},"If you answered yes, you should probably go for animation.",{"type":55,"content":1200},[1201,1202,1206,1208,1215],{"text":1091,"type":59},{"text":1203,"type":59,"marks":1204}," breathes life into a character",[1205],{"type":68},{"text":1207,"type":59},". It enables viewers to connect with the characters and their stories on an emotional level. Take, for example, ",{"text":1209,"type":59,"marks":1210},"Studio Ghibli's masterpieces",[1211,1214],{"type":131,"attrs":1212},{"href":1213,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fstudio-ghibli",{"type":137},{"text":359,"type":59},{"type":55,"content":1217},[1218],{"text":1219,"type":59},"Ghibli characters aren't just drawn; they're animated with meticulous attention to detail. Subtle movements like a furrowed brow, a trembling hand, or the way hair blows in the wind all contribute to conveying emotions and personality.  This makes them feel real and relatable, even if they're fantastical creatures like Totoro or No-Face.",{"type":76,"attrs":1221},{"id":78,"body":1222},[1223,1226,1228],{"src":1224,"_uid":1225,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FGAp2_0JJskk?feature=oembed","i-82bf4991-dd6e-4480-ae0d-a631552a6463",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":1227,"initial":155,"component":156,"backgroundColor":157},"i-69c4a0af-2186-4804-b7de-77cac87fd414",{"_uid":1229,"emoji":34,"bgColor":47,"markdown":1230,"component":152},"i-92d3969d-bb21-4756-9aa1-01aa06bc01b3","Animation will make your narrative more realistic and captivating. So, if you aim to take your audience on a journey, animation is the right medium for you.",{"type":98,"attrs":1232,"content":1233},{"level":168},[1234],{"text":1235,"type":59,"marks":1236},"Do you want your graphics to be the focus of your media?",[1237],{"type":68},{"type":55,"content":1239},[1240],{"text":1241,"type":59},"If you answered no, we suggest you opt for motion graphics.",{"type":55,"content":1243},[1244,1246,1250],{"text":1245,"type":59},"3D animations are made to captivate, and thus, they tend to steal the show. If you’re merely looking to enhance your pre-existing website or instructional video, ",{"text":1247,"type":59,"marks":1248},"keep things simple",[1249],{"type":68},{"text":1251,"type":59}," with a functional motion graphic.",{"type":98,"attrs":1253,"content":1254},{"level":168},[1255],{"text":1256,"type":59,"marks":1257},"Are you using your animated graphics to instruct or teach viewers?",[1258],{"type":68},{"type":55,"content":1260},[1261,1263,1267],{"text":1262,"type":59},"If you answered yes, we advise",{"text":1264,"type":59,"marks":1265}," incorporating motion graphics",[1266],{"type":68},{"text":1268,"type":59}," into your presentation, video, or image. Their simple nature makes them fantastic learning aids and visual cues.",{"type":76,"attrs":1270},{"id":78,"body":1271},[1272],{"_uid":1273,"emoji":34,"bgColor":47,"markdown":1274,"component":152},"i-720924ae-aa09-46b1-8425-b091536714c9","If you’re preparing an animated presentation, stand out from the crowd by including some captivating motion design.",{"type":98,"attrs":1276,"content":1277},{"level":168},[1278],{"text":1279,"type":59,"marks":1280},"Will your graphic be used for corporate branding purposes?",[1281],{"type":68},{"type":55,"content":1283},[1284],{"text":1285,"type":59},"If you answered no, then consider using animation. If you answered yes, it’s motion graphics for you.",{"type":55,"content":1287},[1288,1290,1294],{"text":1289,"type":59},"While the vivid and catchy nature of a cartoon or 3D object may be enticing, it can also be labeled as fantastical, distracting, or childlike, thereby making it ",{"text":1291,"type":59,"marks":1292},"unsuitable for certain projects",[1293],{"type":68},{"text":1295,"type":59}," or settings.",{"type":55,"content":1297},[1298,1300,1307],{"text":1299,"type":59},"That’s why we recommend using plain 2D graphics for a project that is rooted in professional settings such as an office, university, or informative website. You're probably already familiar with the ",{"text":1301,"type":59,"marks":1302},"2D corporate illustration style",[1303,1306],{"type":131,"attrs":1304},{"href":1305,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcorporate-illustrations",{"type":137},{"text":243,"type":59},{"type":55,"content":1309},[1310],{"text":1311,"type":59},"However, animation does have its place for some corporate purposes and can be particularly useful for training or when used in conjunction with motion graphics to make explainer videos.",{"type":76,"attrs":1313},{"id":78,"body":1314},[1315],{"src":1316,"_uid":1317,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FuGPXaDaNla0?feature=oembed","i-c91544cd-3070-4b9b-a436-51e9116fcc1c",{"type":98,"attrs":1319,"content":1320},{"level":100},[1321],{"text":1322,"type":59,"marks":1323},"Animation vs. motion graphics as a career",[1324],{"type":68},{"type":55,"content":1326},[1327,1329],{"text":1328,"type":59},"Hopefully, at this point in the article, you’ve realized that animation and motion design are different. So, it should be no surprise that they offe",{"text":1330,"type":59,"marks":1331},"r diverse and exciting career paths. ",[1332],{"type":68},{"type":55,"content":1334},[1335],{"text":1336,"type":59},"Here's a breakdown of some key roles and the skillsets needed to thrive in each:",{"type":98,"attrs":1338,"content":1339},{"level":168},[1340],{"text":1341,"type":59,"marks":1342},"Motion graphics careers",[1343],{"type":68},{"type":175,"content":1345},[1346,1381,1391],{"type":178,"content":1347},[1348],{"type":55,"content":1349},[1350,1358,1361,1363,1370,1372,1379],{"text":1351,"type":59,"marks":1352},"Motion graphics designer",[1353,1356,1357],{"type":131,"attrs":1354},{"href":1355,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fmotion-designer\u002F",{"type":68},{"type":137},{"text":325,"type":59,"marks":1359},[1360],{"type":68},{"text":1362,"type":59}," These artists create animated visuals for various purposes, like marketing videos, explainer videos, and title sequences. They require strong graphic design skills, an understanding of ",{"text":1364,"type":59,"marks":1365},"animation principles",[1366,1369],{"type":131,"attrs":1367},{"href":1368,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fprinciples-of-animation",{"type":137},{"text":1371,"type":59},", proficiency in motion graphics software, and the ability to communicate ideas visually so that they can bring graphic elements and ",{"text":1373,"type":59,"marks":1374},"any typography",[1375,1378],{"type":131,"attrs":1376},{"href":1377,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-animate-text\u002F",{"type":137},{"text":1380,"type":59}," to life.",{"type":178,"content":1382},[1383],{"type":55,"content":1384},[1385,1389],{"text":1386,"type":59,"marks":1387},"3D motion graphics artist:",[1388],{"type":68},{"text":1390,"type":59}," This role requires 3D software expertise to create and animate 3D models for motion graphics projects. Skills in lighting, texturing, and rendering are also essential.",{"type":178,"content":1392},[1393],{"type":55,"content":1394},[1395,1399,1401,1408],{"text":1396,"type":59,"marks":1397},"Kinetic typographer:",[1398],{"type":68},{"text":1400,"type":59}," Specialists in animating text, ",{"text":1402,"type":59,"marks":1403},"kinetic typographers",[1404,1407],{"type":131,"attrs":1405},{"href":1406,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fkinetic-typography\u002F",{"type":137},{"text":1409,"type":59}," create engaging and informative text-based animations. They require strong typography skills, an understanding of animation principles, and proficiency in motion graphics software.",{"type":98,"attrs":1411,"content":1412},{"level":168},[1413],{"text":1091,"type":59,"marks":1414},[1415],{"type":68},{"type":175,"content":1417},[1418,1428,1447,1465],{"type":178,"content":1419},[1420],{"type":55,"content":1421},[1422,1426],{"text":1423,"type":59,"marks":1424},"Animator (2D or 3D):",[1425],{"type":68},{"text":1427,"type":59}," Animators bring characters and objects to life with movement and expression. They require strong drawing\u002Fmodeling skills, an understanding of animation principles (timing, spacing, etc.), and the ability to collaborate effectively.",{"type":178,"content":1429},[1430],{"type":55,"content":1431},[1432,1436,1438,1445],{"text":1433,"type":59,"marks":1434},"Character designer:",[1435],{"type":68},{"text":1437,"type":59}," ",{"text":1439,"type":59,"marks":1440},"Character designers",[1441,1444],{"type":131,"attrs":1442},{"href":1443,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcharacter-design\u002F",{"type":137},{"text":1446,"type":59}," are responsible for creating characters' visual identities. They need impressive drawing skills, an understanding of anatomy and character development, and the ability to translate ideas into visually appealing characters.",{"type":178,"content":1448},[1449],{"type":55,"content":1450},[1451,1455,1456,1463],{"text":1452,"type":59,"marks":1453},"Storyboarding artist:",[1454],{"type":68},{"text":1437,"type":59},{"text":1457,"type":59,"marks":1458},"Storyboard animation artists",[1459,1462],{"type":131,"attrs":1460},{"href":1461,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fstoryboarding-in-animation\u002F",{"type":137},{"text":1464,"type":59}," visually map out the narrative flow of an animation project. They require storytelling skills, the ability to translate scripts into visuals, and a good understanding of filmmaking techniques.",{"type":178,"content":1466},[1467],{"type":55,"content":1468},[1469,1473],{"text":1470,"type":59,"marks":1471},"Concept artist:",[1472],{"type":68},{"text":1474,"type":59}," Concept artists set the visual tone for an animation project, creating initial sketches and paintings of characters, environments, and props. They need a strong imagination, a broad knowledge of design principles, and the ability to translate ideas into compelling visuals.",{"type":55,"content":1476},[1477,1479,1486,1487,1494],{"text":1478,"type":59},"Breaking into either of these careers can be tough if you don’t have the correct skillset. There are ",{"text":1480,"type":59,"marks":1481},"plenty of animation tips",[1482,1485],{"type":131,"attrs":1483},{"href":1484,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-tips\u002F",{"type":137},{"text":1126,"type":59},{"text":1488,"type":59,"marks":1489},"various animation courses",[1490,1493],{"type":131,"attrs":1491},{"href":1492,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-courses\u002F",{"type":137},{"text":1495,"type":59}," available (free and paid) to help you brush up on anything you feel may be lacking.",{"type":55,"content":1497},[1498,1500,1504],{"text":1499,"type":59},"These resources are helpful for novice animators and motion graphic designers, and even those who consider themselves pros but want to ",{"text":1501,"type":59,"marks":1502},"expand their knowledge",[1503],{"type":68},{"text":1505,"type":59}," and keep their skills fresh.",{"type":98,"attrs":1507,"content":1508},{"level":168},[1509],{"text":1510,"type":59,"marks":1511},"Shared skills",[1512],{"type":68},{"type":55,"content":1514},[1515,1517,1521,1523,1530,1532,1539],{"text":1516,"type":59},"Both animation and motion graphics require a ",{"text":1518,"type":59,"marks":1519},"solid understanding of art fundamentals ",[1520],{"type":68},{"text":1522,"type":59},"(color theory, composition, etc.), ",{"text":1524,"type":59,"marks":1525},"strong creative skills",[1526,1529],{"type":131,"attrs":1527},{"href":1528,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-improve-creativity\u002F",{"type":137},{"text":1531,"type":59},", and visual storytelling. Excellent communication and collaboration skills are crucial for working effectively within ",{"text":1533,"type":59,"marks":1534},"creative teams",[1535,1538],{"type":131,"attrs":1536},{"href":1537,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fbusiness\u002Fsolutions\u002Fcreative-teams-design\u002F",{"type":137},{"text":243,"type":59},{"type":98,"attrs":1541,"content":1542},{"level":100},[1543],{"text":1544,"type":59,"marks":1545},"Key takeaways",[1546],{"type":68},{"type":55,"content":1548},[1549,1551,1555],{"text":1550,"type":59},"Whether you opt for a delightful animation or a sharp motion graphic, the most effective graphics enhance your project and yield results. Any animation that ",{"text":1552,"type":59,"marks":1553},"reaches its purpose",[1554],{"type":68},{"text":1556,"type":59}," (education, information, entertainment, etc.) is a successful design.‍",{"type":55,"content":1558},[1559,1561,1567],{"text":1560,"type":59},"Ready to take your graphic design creations to the next level? ",{"text":1119,"type":59,"marks":1562},[1563,1566],{"type":131,"attrs":1564},{"href":1565,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Flinearity.io\u002Fget-started",{"type":137},{"text":1568,"type":59}," puts all the design tools you need in your hands, whether you prefer creating on Mac, iPad, or iPhone.",{"type":55,"content":1570},[1571,1576],{"text":1128,"type":59,"marks":1572},[1573,1575],{"type":131,"attrs":1574},{"href":1132,"uuid":134,"anchor":134,"target":135,"linktype":88},{"type":137},{"text":1577,"type":59}," removes the barrier between static design and animation. You can effortlessly add motion to your static graphics and create dynamic presentations, eye-catching marketing materials, or engaging announcement posts.",{"type":55,"content":1579},[1580,1582,1589],{"text":1581,"type":59},"Get started for free below, or check out our ",{"text":1583,"type":59,"marks":1584},"Pro and Org plans",[1585,1588],{"type":131,"attrs":1586},{"href":1587,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fpricing\u002F",{"type":137},{"text":243,"type":59},{"type":76,"attrs":1591},{"id":78,"body":1592},[1593,1604,1607],{"_uid":1594,"image":1595,"title":828,"button":1600,"component":833,"description":834},"i-a9e2388c-0282-4070-8434-750983a2a5a0",[1596],{"_uid":1597,"image":1598,"imageAlt":39,"component":39},"47a2f329-4b30-4e76-878e-bac2d2221f16",{"id":825,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":826,"copyright":34,"fieldtype":36,"meta_data":1599,"is_external_url":16},{},[1601],{"_uid":1602,"icon":34,"link":1603,"size":90,"text":91,"type":92,"component":93},"c2334af9-37e3-4e5f-aec5-dc3958080d68",{"id":34,"url":87,"linktype":88,"fieldtype":89,"cached_url":87},{"lg":34,"md":34,"sm":34,"xl":1605,"xs":34,"xl2":34,"xl3":34,"_uid":1606,"initial":155,"component":156,"backgroundColor":157},"40","i-41b0276e-8ca1-49de-bc12-9ab4261f723a",{"_uid":1608,"component":1609,"questions":1610},"i-323fba5c-e136-41f6-a9b1-632ffa7b1514","BlogFaqSection",[1611,1612,1613,1614,1615,1616],"a857e6eb-2397-438e-8cbe-ec4dfcc25f67","11268a7b-e0f2-46b1-9df2-b4d91276456a","032fa9c0-3ef0-40dc-919f-544dc283bae2","4d0c1b30-8e41-4c2d-a7e4-a32c5fc627e3","6b0a4207-890d-4394-9eff-0d6299ca80aa","52182f27-143d-4d8b-b234-586d9f35bcae","RichtextComponent","BlogPage",{"id":1620,"alt":44,"name":34,"focus":34,"title":44,"source":34,"filename":1621,"copyright":34,"fieldtype":36,"meta_data":1622,"is_external_url":16},18932104,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F9c29738ea2\u002Fmotion-graphics-vs-animation_thumbnail.png",{},{"id":1624,"filename":1625,"fieldtype":36,"is_external_url":16},18540915,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fbbbc97a1d4\u002Fmotion-graphics-vs-animation-newblogcover.png","Your Next Career Move: Motion Graphics vs. Animation","2024-05-16 12:46","In this article, we break down the differences, applications, and strengths of motion graphics and animation.","motion-graphics-vs-animation","blog\u002Fmotion-graphics-vs-animation",490,[],529362778,"417d1404-4b44-41d5-bce6-c08d40092271","2024-12-09T16:05:40.448Z","default",[],{"id":134,"alt":134,"name":34,"focus":134,"title":134,"source":134,"filename":34,"copyright":134,"fieldtype":36,"meta_data":1639},{},"education","design-resources","blog\u002Ftag\u002Fdesign-resources",-10,[],529362804,"c8de2843-2dc2-4eff-b815-927828742f67","2024-12-09T16:05:25.762Z",[],"771ec7c6-6575-4891-903e-d594de62c3b6",[1651],{"_uid":1652,"image":1653,"imageAlt":1657,"component":39},"fca78d07-ae7d-4667-a9a1-f9907633e3ac",{"id":1654,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":1655,"copyright":34,"fieldtype":36,"meta_data":1656,"is_external_url":16},17503969,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fx\u002F6186434fc6\u002Fbest-ig.avif",{},"Blog Hero Image","Best time to post on Instagram",[1660],{"name":1661,"created_at":1662,"published_at":1663,"updated_at":1664,"id":1665,"uuid":1666,"content":1667,"slug":1684,"full_slug":1685,"sort_by_date":134,"position":1686,"tag_list":1687,"is_startpage":16,"parent_id":1688,"meta_data":134,"group_id":1689,"first_published_at":1690,"release_id":134,"lang":1636,"path":134,"alternates":1691,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Juxhina Malaj","2024-08-19T10:40:25.623Z","2026-09-05T00:11:15.019Z","2026-09-05T00:11:15.030Z",536831875,"841ebaba-37ed-4fe9-b3aa-5edfd75258a7",{"_uid":1668,"name":1661,"image":1669,"socials":1673,"position":1680,"component":1681,"description":1682,"otherAuthors":1683},"094f3027-ae57-41d1-a4bc-906d1ed8e60c",{"id":1670,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":1671,"copyright":34,"fieldtype":36,"meta_data":1672,"is_private":16,"is_external_url":16},17033462,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1103x919\u002F4a3e3d22ac\u002Fjuxhina-malaj.jpeg",{},[1674],{"_uid":1675,"icon":1676,"link":1677,"component":1679},"97ef85bc-2f2a-4461-a64c-edade2c6f95a","ic-linkedin",{"id":34,"url":1678,"linktype":88,"fieldtype":89,"cached_url":1678},"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fjuxhinamalaj\u002F","socialItem","Lisbon, Portugal","AuthorPage","Juxhina Malaj is a contributing writer for Linearity. With over a decade in the SaaS industry, she specializes in inbound marketing, content creation, and editing.",[],"juxhina-malaj","blog\u002Fauthor\u002Fjuxhina-malaj",-20,[],536121488,"3d39097a-567d-4c03-861b-c3edc44a73f4","2024-12-09T16:05:25.397Z",[],{"id":1693,"alt":1694,"name":34,"focus":34,"title":1694,"source":34,"filename":1695,"copyright":34,"fieldtype":36,"meta_data":1696,"is_external_url":16},18933540,"Best time to post on Instagram | Linearity","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F22e182c08a\u002Fbest-time-to-post-on-instagram_widget.png",{},[1698],{"_uid":1699,"content":1700,"component":1617},"1f3c9e51-7077-45b6-bef7-2f05cd58354d",{"type":52,"content":1701},[1702,1706,1710,1717,1727,1737,1741,1762,1767,1771,1781,1791,1797,1811,1815,1824,1829,1839,1843,1848,1866,1870,1880,1884,1889,1893,1899,1904,1925,1943,1975,1976,1982,2000,2004,2008,2012,2018,2035,2040,2044,2048,2061,2078,2083,2087,2097,2102,2106,2116,2121,2125,2157,2158,2164,2168,2172,2177,2187,2191,2223,2233,2257,2262,2266,2270,2275,2279,2311,2312,2318,2322,2327,2331,2383,2389,2394,2398,2420,2425,2429,2479,2491,2495,2501,2506,2516,2522,2532,2538,2542,2546,2551,2555,2561,2567,2581,2588,2592,2614,2627,2633,2637,2658,2671,2677,2681,2701,2714,2720,2724,2745,2749,2781,2785,2789,2793,2797,2802,2806,2812,2822],{"type":55,"content":1703},[1704],{"text":1705,"type":59},"Of fall the social media platforms, Instagram stands out as a digital gallery for freelance graphic designers, illustrators, and creatives. With over one billion monthly active users in 2023, it's a popular media-sharing platform that is both a showcase and a marketplace.",{"type":55,"content":1707},[1708],{"text":1709,"type":59},"But creative professionals are constantly seeking that sweet spot—the best time to post on Instagram to showcase their work to the world.",{"type":76,"attrs":1711},{"id":1712,"body":1713},"5533960d-b9ce-43bd-a281-6bb3ba72d0f3",[1714],{"_uid":1715,"emoji":34,"bgColor":47,"markdown":1716,"component":152},"i-cfae1775-98e9-4230-84dd-01b0eca5ee85","As a freelance creative, your Instagram account is more than a social media profile; it's a digital portfolio, a bridge to potential clients, and a bustling marketplace for your creativity.",{"type":55,"content":1718},[1719,1721,1725],{"text":1720,"type":59},"But with millions of images and videos flooding this platform daily, how can you ensure your account stands out? The answer lies in not just what you post but ",{"text":1722,"type":59,"marks":1723},"when",[1724],{"type":124},{"text":1726,"type":59}," you post.",{"type":55,"content":1728},[1729,1731,1735],{"text":1730,"type":59},"Timing your Instagram updates can significantly amplify your account's success. By posting when your target audience is most engaged, you can ",{"text":1732,"type":59,"marks":1733},"increase visibility",[1734],{"type":68},{"text":1736,"type":59},", spark conversations, and ultimately, connect with more active users and fellow creatives.",{"type":55,"content":1738},[1739],{"text":1740,"type":59},"In this article, we'll guide you through understanding why post timing is crucial. We’ll pinpoint the golden hours that can turn your posts from being scrolled over to liked. You’ll also get some tips from the pros, and we’ll introduce you to tools that can propel your online presence.",{"type":76,"attrs":1742},{"id":1712,"body":1743},[1744,1747,1750],{"_uid":1745,"markdown":1746,"component":974},"i-86be9ecb-44ea-4f65-81a9-ef007ab7d5c9","\"Your Instagram followers are likely active at different post times than competitor accounts, so finding out when your followers are online will benefit engagement.\" –[ @kicksta.co](https:\u002F\u002Fwww.instagram.com\u002Fkicksta.co)",{"lg":1605,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":1748,"initial":1749,"component":156,"backgroundColor":157},"i-19799d8f-5e66-4f0a-b8df-69f3f7bc77ab","24",{"_uid":1751,"title":82,"button":1752,"component":94,"description":95,"backgroundColor":96},"i-5803af6b-95ae-4f8e-88ea-d7f583e0dcd7",[1753],{"_uid":1754,"icon":34,"link":1755,"size":90,"text":91,"type":92,"component":93},"54dd9da5-c7ed-4b21-af62-81d87afb672c",{"id":1756,"url":34,"linktype":1757,"fieldtype":89,"cached_url":1758,"story":1759},"11ae4382-cb78-4cd7-8a2e-7a3849ab3cd8","story","download",{"name":1760,"id":1761,"uuid":1756,"slug":1758,"url":1758,"full_slug":1758,"_stopResolving":1094},"App download page",485643018,{"type":98,"attrs":1763,"content":1764},{"level":100},[1765],{"text":1766,"type":59},"Why post timing on Instagram matters",{"type":55,"content":1768},[1769],{"text":1770,"type":59},"Digital noise is now louder than ever. Timing your Instagram posts just right will help you cut through the noise and deliver your content to the right audience at the right time.",{"type":55,"content":1772},[1773,1775,1779],{"text":1774,"type":59},"Instagram's ",{"text":1776,"type":59,"marks":1777},"algorithms prioritize engagement.",[1778],{"type":68},{"text":1780,"type":59}," This means the more likes, comments, and shares your post gathers shortly after posting, the more people it reaches. Time your post right, and the algorithm could become your silent champion.",{"type":55,"content":1782},[1783,1785,1789],{"text":1784,"type":59},"Understanding your target audience's ",{"text":1786,"type":59,"marks":1787},"activity and engagement rate",[1788],{"type":68},{"text":1790,"type":59}," on Instagram is crucial. Freelance designers often share a common audience—art directors, potential clients, and fellow artists—all scrolling through their feeds at various times. Your optimal posting time aligns with their peak browsing periods, creating a sweet spot where your content can shine brightest.",{"type":76,"attrs":1792},{"id":1712,"body":1793},[1794],{"_uid":1795,"emoji":34,"bgColor":47,"markdown":1796,"component":152},"i-83fa6810-19c8-470b-be3c-906ae26498fa","It's not just about posting during high-traffic windows; it's about synchronizing your professional services with your primary audience's lifestyle and habits.",{"type":55,"content":1798},[1799,1801,1809],{"text":1800,"type":59},"For example, ",{"text":1802,"type":59,"marks":1803},"graphic designers",[1804,1808],{"type":131,"attrs":1805},{"href":1806,"uuid":134,"anchor":134,"target":1807,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-become-a-graphic-designer\u002F","_self",{"type":137},{"text":1810,"type":59}," working within the travel industry can draw inspiration from peak activity times on Instagram, sharing vibrant posts when wanderlust is at its highest among their audience.",{"type":55,"content":1812},[1813],{"text":1814,"type":59},"When it comes to your social media strategy, their cultural rhythms, work schedules, and even their daily commute can influence when your audience is most likely to be online and receptive.",{"type":55,"content":1816},[1817,1819,1823],{"text":1818,"type":59},"In the next section, we'll explore the typical online patterns of designers and illustrators and how you can use this knowledge to discover your best times to post. Plus, we'll take a closer look at some of the ",{"text":1820,"type":59,"marks":1821},"best Instagram features to use",[1822],{"type":68},{"text":243,"type":59},{"type":98,"attrs":1825,"content":1826},{"level":100},[1827],{"text":1828,"type":59},"The rhythm of a creative: when do designers and illustrators browse Instagram?",{"type":55,"content":1830},[1831,1833,1837],{"text":1832,"type":59},"For freelance designers, illustrators, and creatives, Instagram is not just a platform for social interaction but a source of inspiration, a ",{"text":1834,"type":59,"marks":1835},"space for connection",[1836],{"type":68},{"text":1838,"type":59},", and a tool for visibility.",{"type":55,"content":1840},[1841],{"text":1842,"type":59},"Tapping into the rhythm of your creative community can give your posts the edge they need to be seen and engaged with.",{"type":98,"attrs":1844,"content":1845},{"level":168},[1846],{"text":1847,"type":59},"Daylight design browsing",{"type":55,"content":1849},[1850,1852,1856,1858,1865],{"text":1851,"type":59},"Morning hours often see a spike in activity as people check their phones to start their day. Before the workday rush, ",{"text":1853,"type":59,"marks":1854},"between 7 a.m. and 9 a.m.",[1855],{"type":68},{"text":1857,"type":59},", designers may seek a jolt of inspiration or catch up on the ",{"text":1859,"type":59,"marks":1860},"latest trends",[1861,1864],{"type":131,"attrs":1862},{"href":1863,"uuid":134,"anchor":134,"target":1807,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fbrand-design-trends\u002F",{"type":137},{"text":243,"type":59},{"type":55,"content":1867},[1868],{"text":1869,"type":59},"Posting during these hours can capture the attention of early risers seeking creative fuel with their morning coffee.",{"type":55,"content":1871},[1872,1874,1878],{"text":1873,"type":59},"Lunch breaks are another prime time. ",{"text":1875,"type":59,"marks":1876},"Between 11 a.m. and 1 p.m.",[1877],{"type":68},{"text":1879,"type":59},", creatives might scroll through Instagram as they eat and take a mental break. This midday slot is an opportunity to capture their relaxed, undivided attention with your latest project or design.",{"type":55,"content":1881},[1882],{"text":1883,"type":59},"Consider the typical break times in a workday when people are likely to scroll through Instagram and schedule your posts to coincide with these moments to catch more eyes.",{"type":98,"attrs":1885,"content":1886},{"level":168},[1887],{"text":1888,"type":59},"Late-night inspiration",{"type":55,"content":1890},[1891],{"text":1892,"type":59},"Then come the night owls, the deadline warriors, and the after-hours dreamers. From 8 a.m.–10 p.m., designers and illustrators might browse Instagram seeking a last burst of inspiration or while unwinding after a day's work.",{"type":76,"attrs":1894},{"id":1712,"body":1895},[1896],{"_uid":1897,"emoji":34,"bgColor":47,"markdown":1898,"component":152},"i-8f5cfa0a-29a4-4522-89ba-28cd8ed030ff","It’s a time when your target audience might be more receptive to engaging with content, ready to like, comment, and share the work that resonates with them.",{"type":98,"attrs":1900,"content":1901},{"level":100},[1902],{"text":1903,"type":59},"The best time to post on Instagram",{"type":55,"content":1905},[1906,1908,1912,1914,1918,1920,1924],{"text":1907,"type":59},"While these general time frames offer a guideline, every audience is unique. The best posting times can vary based on factors like the ",{"text":1909,"type":59,"marks":1910},"specific niche",[1911],{"type":68},{"text":1913,"type":59}," of design you cater to, the ",{"text":1915,"type":59,"marks":1916},"demographics ",[1917],{"type":68},{"text":1919,"type":59},"of your audience, and even the ",{"text":1921,"type":59,"marks":1922},"days of the week",[1923],{"type":68},{"text":243,"type":59},{"type":55,"content":1926},[1927,1929,1936,1938,1942],{"text":1928,"type":59},"In a ",{"text":1930,"type":59,"marks":1931},"recent study",[1932,1935],{"type":131,"attrs":1933},{"href":1934,"uuid":134,"anchor":134,"target":1807,"linktype":88},"https:\u002F\u002Finfluencermarketinghub.com\u002Fbest-time-to-post-on-instagram\u002F",{"type":137},{"text":1937,"type":59}," by Influencer Marketing Hub, consolidated data from various social media management tools was used to pinpoint trends in peak engagement times. Although no social media tool can give you an actual rule about posting times, these are typically the ",{"text":1939,"type":59,"marks":1940},"best times to post on Instagram",[1941],{"type":68},{"text":325,"type":59},{"type":175,"content":1944},[1945,1955,1965],{"type":178,"content":1946},[1947],{"type":55,"content":1948},[1949,1953],{"text":1950,"type":59,"marks":1951},"Tuesdays ",[1952],{"type":68},{"text":1954,"type":59},"from 7 a.m. to 10 a.m.",{"type":178,"content":1956},[1957],{"type":55,"content":1958},[1959,1963],{"text":1960,"type":59,"marks":1961},"Wednesdays ",[1962],{"type":68},{"text":1964,"type":59},"from 9 a.m. to 12 p.m.",{"type":178,"content":1966},[1967],{"type":55,"content":1968},[1969,1973],{"text":1970,"type":59,"marks":1971},"Fridays ",[1972],{"type":68},{"text":1974,"type":59},"at 2 p.m.",{"type":55},{"type":76,"attrs":1977},{"id":1712,"body":1978},[1979],{"_uid":1980,"emoji":34,"bgColor":47,"markdown":1981,"component":152},"i-ff9777f0-fbdb-4c74-b199-da9dda5d4361","Posting content between 11 a.m. and 1 p.m. is always a safe bet, as this is the time of day when people are most likely to take a scroll during their lunch break.",{"type":55,"content":1983},[1984,1986,1993,1995,1999],{"text":1985,"type":59},"Keep in mind that on Instagram, the main feed, ",{"text":1987,"type":59,"marks":1988},"Instagram Reels",[1989,1992],{"type":131,"attrs":1990},{"href":1991,"uuid":134,"anchor":134,"target":1807,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Finstagram-reel-template\u002F",{"type":137},{"text":1994,"type":59},", Instagram Stories, and the Explore page have different algorithms. But one of the most important signals for all of these algorithms is ",{"text":1996,"type":59,"marks":1997},"consistent engagement",[1998],{"type":68},{"text":243,"type":59},{"type":55,"content":2001},[2002],{"text":2003,"type":59},"Whether targeting potential clients in the retail industry, tech industry, tourism industry, or entertainment industry, understanding the ranking factors is essential. These factors - like engagement rate, relevance, and timeliness of posts - influence Instagram's algorithm.",{"type":55,"content":2005},[2006],{"text":2007,"type":59},"While much of the focus is on pinpointing the best times to share your creative content, being aware of the worst time to post on Instagram is equally important. ",{"type":55,"content":2009},[2010],{"text":2011,"type":59},"Research and insights gleaned from industry leaders like Sprout Social suggest that the time slots when people are generally preoccupied with work, sleep, or transit—often early mornings or late at night during weekdays—tend to see lower levels of post engagement.dis",{"type":76,"attrs":2013},{"id":1712,"body":2014},[2015],{"_uid":2016,"emoji":926,"bgColor":47,"markdown":2017,"component":152},"i-d57a26c3-80be-4164-b4fa-59ebf16e601b","Pro tip: Your profile picture forms an essential part of your overall branding, as you want your audience and potential clients to recognize you. Don't change your profile picture or Instagram handle too often. It may confuse your audience or they might scroll past your Instagram posts without recognizing you.",{"type":55,"content":2019},[2020,2024,2026,2033],{"text":2021,"type":59,"marks":2022},"Note:",[2023],{"type":68},{"text":2025,"type":59}," Instagram phased out video posts in 2022, so all individual videos are now Reels. There is an exception when you add ",{"text":2027,"type":59,"marks":2028},"videos in Instagram carousels",[2029,2032],{"type":131,"attrs":2030},{"href":2031,"uuid":134,"anchor":134,"target":1807,"linktype":88},"https:\u002F\u002Fblog.hootsuite.com\u002Finstagram-video\u002F#:~:text=That%27s%20because%2C%20as%20of%202022,they%20appear%20in%20Instagram%20feed",{"type":137},{"text":2034,"type":59},", which can contain up to 10 videos and photos. Carousels appear in Instagram feeds.",{"type":98,"attrs":2036,"content":2037},{"level":168},[2038],{"text":2039,"type":59},"Trial and error",{"type":55,"content":2041},[2042],{"text":2043,"type":59},"The surest method to pinpoint your ideal posting time period is through trial and error. Experiment with different times and days to gauge when your posts receive the most interaction. Monitor the performance closely and look for patterns to inform your posting schedule.",{"type":55,"content":2045},[2046],{"text":2047,"type":59},"Test by posting your most engaging content at times when you can take advantage of people's natural tendencies to check their phones, such as their lunch hours or evening wind-downs.",{"type":55,"content":2049},[2050,2052,2059],{"text":2051,"type":59},"You can also ",{"text":2053,"type":59,"marks":2054},"download Instagram post templates",[2055,2058],{"type":131,"attrs":2056},{"href":2057,"uuid":134,"anchor":134,"target":1807,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fsocial-media\u002Finstagram-posts\u002F",{"type":137},{"text":2060,"type":59}," for inspiration.",{"type":76,"attrs":2062},{"id":1712,"body":2063},[2064],{"_uid":2065,"cards":2066,"component":553},"i-22b797c1-2629-495f-80fd-5a78d4340451",[2067],{"_uid":2068,"image":2069,"button":2073,"component":541},"baaa8608-0405-4fe2-84a3-a32ac208763d",{"id":2070,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":2071,"copyright":34,"fieldtype":36,"meta_data":2072,"is_external_url":16},17503968,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F510x510\u002F48f19ab9b2\u002Fbest-ig-1.webp",{},[2074],{"_uid":2075,"icon":34,"link":2076,"size":90,"text":540,"type":92,"component":93},"46dc5c60-fdcb-4653-b304-9830c0cf06ab",{"id":34,"url":2077,"linktype":88,"fieldtype":89,"cached_url":2077},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fsocial-media\u002Finstagram-posts\u002Fnew-collection\u002F",{"type":98,"attrs":2079,"content":2080},{"level":168},[2081],{"text":2082,"type":59},"Ask your audience",{"type":55,"content":2084},[2085],{"text":2086,"type":59},"Engagement doesn't have to be a one-way street. Interact with your audience. Conduct polls or directly ask them when they would like to see your content. This not only gives you valuable information but also fosters a community around your work.",{"type":55,"content":2088},[2089,2091,2095],{"text":2090,"type":59},"Now, let's dive into specific ",{"text":2092,"type":59,"marks":2093},"Instagram features",[2094],{"type":68},{"text":2096,"type":59}," that can help you track these engagement patterns and look at scheduling factors for maximum impact.",{"type":98,"attrs":2098,"content":2099},{"level":100},[2100],{"text":2101,"type":59},"Helpful Instagram features",{"type":55,"content":2103},[2104],{"text":2105,"type":59},"Navigating Instagram's various types of content can be challenging. But luckily, the platform offers a suite of features designed to assist content creators in understanding and engaging their audience effectively.",{"type":55,"content":2107},[2108,2110,2114],{"text":2109,"type":59},"Let's explore the tools that can help you find the ",{"text":2111,"type":59,"marks":2112},"perfect time",[2113],{"type":68},{"text":2115,"type":59}," to post popular types of content.",{"type":98,"attrs":2117,"content":2118},{"level":168},[2119],{"text":2120,"type":59},"Instagram Insights",{"type":55,"content":2122},[2123],{"text":2124,"type":59},"Insights is a powerful analytics tool available to anyone with a Business or Creator Instagram account. It's a treasure trove of data about your followers' habits and the performance of your content.",{"type":175,"content":2126},[2127,2137,2147],{"type":178,"content":2128},[2129],{"type":55,"content":2130},[2131,2135],{"text":2132,"type":59,"marks":2133},"Activity Insights",[2134],{"type":68},{"text":2136,"type":59},": This allows you to see the overall interactions with your profile, including visits and clicks, giving you an idea of when your audience is most active.",{"type":178,"content":2138},[2139],{"type":55,"content":2140},[2141,2145],{"text":2142,"type":59,"marks":2143},"Content Insights",[2144],{"type":68},{"text":2146,"type":59},": With this feature, you can track the performance of individual post types, stories, and Instagram Reels. You’ll see the number of likes, comments, and saves, as well as the reach and engagement metrics.",{"type":178,"content":2148},[2149],{"type":55,"content":2150},[2151,2155],{"text":2152,"type":59,"marks":2153},"Audience Insights",[2154],{"type":68},{"text":2156,"type":59},": Perhaps most critical for determining the best time to post, this section shows you the days and hours when your followers are most active on Instagram.",{"type":55},{"type":76,"attrs":2159},{"id":1712,"body":2160},[2161],{"_uid":2162,"emoji":34,"bgColor":47,"markdown":2163,"component":152},"i-16737d8d-7b2f-4d68-9d29-a343e0436d83","By analyzing your metrics, you can define the terms of engagement for your profile, understanding precisely what drives your followers to interact with your content.",{"type":55,"content":2165},[2166],{"text":2167,"type":59},"Social media marketers agree: analyzing this data can give you a clear picture of when your posts will likely get the most visibility and engagement. It's not just about the quantity of interactions but also the quality. Insights can help you see when people are online and  interacting with your content.",{"type":55,"content":2169},[2170],{"text":2171,"type":59},"In addition to having access to insights, you can also use a third-party analytics tool to keep track of your audience's behavior.",{"type":98,"attrs":2173,"content":2174},{"level":168},[2175],{"text":2176,"type":59},"Scheduled posts",{"type":55,"content":2178},[2179,2181,2185],{"text":2180,"type":59},"Staying consistent with your posting can be challenging, especially when the best times don't align with your schedule. Instagram's ",{"text":2182,"type":59,"marks":2183},"scheduled posts feature",[2184],{"type":68},{"text":2186,"type":59},", which you can access via third-party applications like Creator Studio, Buffer, or Later, can be an invaluable asset.",{"type":55,"content":2188},[2189],{"text":2190,"type":59},"You can plan and schedule your content to go live at the times you've identified as most effective—whether you're at your desk or on your mobile device.",{"type":175,"content":2192},[2193,2203,2213],{"type":178,"content":2194},[2195],{"type":55,"content":2196},[2197,2201],{"text":2198,"type":59,"marks":2199},"Draft and plan",[2200],{"type":68},{"text":2202,"type":59},": You can draft your posts in advance, complete with captions, hashtags, and location tags.",{"type":178,"content":2204},[2205],{"type":55,"content":2206},[2207,2211],{"text":2208,"type":59,"marks":2209},"Schedule",[2210],{"type":68},{"text":2212,"type":59},": Set the date and time you want each post to go live, aligned with the optimal times you've identified through Insights.",{"type":178,"content":2214},[2215],{"type":55,"content":2216},[2217,2221],{"text":2218,"type":59,"marks":2219},"Automate",[2220],{"type":68},{"text":2222,"type":59},": Your content will automatically post at the scheduled times, ensuring you never miss the peak window of engagement.",{"type":55,"content":2224},[2225,2227,2231],{"text":2226,"type":59},"By combining the analytical power of Instagram Insights with the convenience of scheduled posts, you can take a proactive and strategic approach to your content. This ensures that your posts have the ",{"text":2228,"type":59,"marks":2229},"highest chance",[2230],{"type":68},{"text":2232,"type":59}," of performing well, regardless of your availability to post in real-time.",{"type":76,"attrs":2234},{"id":1712,"body":2235},[2236,2251,2254],{"_uid":2237,"title":2238,"button":2239,"component":94,"description":2249,"backgroundColor":2250},"i-2c9cb096-b564-417d-acf2-04dc2f4748ba","Ready to create brand assets that pack a punch?",[2240],{"_uid":2241,"icon":34,"link":2242,"size":90,"text":91,"type":92,"component":93},"c02ebe6c-8ba2-44d8-a42b-6f2123a608e9",{"id":2243,"url":34,"linktype":1757,"fieldtype":89,"cached_url":2244,"story":2245},"915706ae-8335-4324-8b06-b3079109e99b","academy\u002F",{"name":2246,"id":2247,"uuid":2243,"slug":2248,"url":2244,"full_slug":2244,"_stopResolving":1094},"Academy Home",305559558,"academy","Visit our Academy for free marketing design courses.","purple",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":2252,"initial":2253,"component":156,"backgroundColor":157},"i-a0deabbe-a68e-4791-b9e8-cbd6893c35b1","20",{"_uid":2255,"emoji":926,"bgColor":47,"markdown":2256,"component":152},"i-0e99c971-a896-4000-8f63-fdbb3528bbe3","**Pro tip:**  A good rule of thumb when posting content on Instagram is to create a feed post no more than once daily and add at least three Reels per week.",{"type":98,"attrs":2258,"content":2259},{"level":100},[2260],{"text":2261,"type":59},"Tips to gain more engagement on Instagram",{"type":55,"content":2263},[2264],{"text":2265,"type":59},"Crafting content that resonates and captures the attention of your audience is just one part of the Instagram success equation. The other involves engaging with your audience in a way that turns casual viewers into loyal followers and potential clients.",{"type":55,"content":2267},[2268],{"text":2269,"type":59},"Here are five essential tips to help you increase engagement on your Instagram account:",{"type":98,"attrs":2271,"content":2272},{"level":168},[2273],{"text":2274,"type":59},"1. Consistency is key",{"type":55,"content":2276},[2277],{"text":2278,"type":59},"Regular posting can help keep you on top of mind with your audience. When your followers expect to see your posts at certain times, you become part of their Instagram routine.",{"type":175,"content":2280},[2281,2291,2301],{"type":178,"content":2282},[2283],{"type":55,"content":2284},[2285,2289],{"text":2286,"type":59,"marks":2287},"Develop a posting schedule",[2288],{"type":68},{"text":2290,"type":59},": Align your content calendar with your audience's most active times. Consistency helps with recognition and ensures a steady stream of content for your audience to engage with.",{"type":178,"content":2292},[2293],{"type":55,"content":2294},[2295,2299],{"text":2296,"type":59,"marks":2297},"Use Instagram Stories and Reels",[2298],{"type":68},{"text":2300,"type":59},": These features are shown prominently and can drive more views to your profile, increasing the likelihood of engagement with your posts.",{"type":178,"content":2302},[2303],{"type":55,"content":2304},[2305,2309],{"text":2306,"type":59,"marks":2307},"Standing out",[2308],{"type":68},{"text":2310,"type":59},": To stand out on Instagram, prioritizing original content that showcases your unique style and ideas is key to building a dedicated following.",{"type":55},{"type":76,"attrs":2313},{"id":1712,"body":2314},[2315],{"_uid":2316,"emoji":926,"bgColor":47,"markdown":2317,"component":152},"i-26fd512a-eea1-443d-879d-0ae5f5d36a08","**Pro tip**: When planning content, combine your Instagram post schedule with other social media platforms. According to [Sprout Social's research](https:\u002F\u002Fsproutsocial.com\u002Finsights\u002Finstagram-stats\u002F), almost all Instagram users use other platforms too. In fact, only 0.1% of users on Instagram are unique to the platform. ",{"type":55,"content":2319},[2320],{"text":2321,"type":59},"With Instagram's built-in scheduling features, creatives can plan out their content calendar well in advance, ensuring a consistent flow of posts even during their busiest creative bursts.",{"type":98,"attrs":2323,"content":2324},{"level":168},[2325],{"text":2326,"type":59},"2. Storytelling",{"type":55,"content":2328},[2329],{"text":2330,"type":59},"Every post is an opportunity to tell a story. As a graphic designer or illustrator, your images are powerful, but they can become magnetic when combined with compelling captions.",{"type":175,"content":2332},[2333,2343,2353,2363,2373],{"type":178,"content":2334},[2335],{"type":55,"content":2336},[2337,2341],{"text":2338,"type":59,"marks":2339},"Narrative captions",[2340],{"type":68},{"text":2342,"type":59},": Share the inspiration behind your designs, the challenges you overcame, or the details that make your work unique.",{"type":178,"content":2344},[2345],{"type":55,"content":2346},[2347,2351],{"text":2348,"type":59,"marks":2349},"Behind-the-scenes",[2350],{"type":68},{"text":2352,"type":59},": Audiences love to see the process. Share sketches, work-in-progress shots, or timelapse video content to give a glimpse into your creative journey.",{"type":178,"content":2354},[2355],{"type":55,"content":2356},[2357,2361],{"text":2358,"type":59,"marks":2359},"Always add value",[2360],{"type":68},{"text":2362,"type":59},": Focusing on creating valuable posts that offer insights, inspiration, or tutorials can dramatically increase your visibility and follower loyalty over a span of time.",{"type":178,"content":2364},[2365],{"type":55,"content":2366},[2367,2371],{"text":2368,"type":59,"marks":2369},"Entertaining",[2370],{"type":68},{"text":2372,"type":59},": Even as a designer, incorporating entertaining content that shows your personality or studio life can enrich your profile's appeal, making it relatable and memorable.",{"type":178,"content":2374},[2375],{"type":55,"content":2376},[2377,2381],{"text":2378,"type":59,"marks":2379},"Content types",[2380],{"type":68},{"text":2382,"type":59},": Offering a wide range of content types, from behind-the-scenes stories to polished portfolio pieces, can cater to the varied interests of your followers.",{"type":76,"attrs":2384},{"id":1712,"body":2385},[2386],{"_uid":2387,"emoji":926,"bgColor":47,"markdown":2388,"component":152},"i-9954c59f-afdb-4cb1-945b-1f7b6eaad94d","**Pro tip**: When using images you don’t own, crediting the **image source** is not just ethical but also enhances trust and transparency with your audience.",{"type":98,"attrs":2390,"content":2391},{"level":168},[2392],{"text":2393,"type":59},"3. Embrace hashtags and tags",{"type":55,"content":2395},[2396],{"text":2397,"type":59},"A branded hashtag increases the discoverability of your posts to a wider audience. Tags and mentions can alert influencers and brands to your presence, possibly leading to re-shares to larger audiences.",{"type":175,"content":2399},[2400,2410],{"type":178,"content":2401},[2402],{"type":55,"content":2403},[2404,2408],{"text":2405,"type":59,"marks":2406},"Relevant hashtags",[2407],{"type":68},{"text":2409,"type":59},": Use a mix of popular and niche-specific hashtags to extend your reach.",{"type":178,"content":2411},[2412],{"type":55,"content":2413},[2414,2418],{"text":2415,"type":59,"marks":2416},"Tagging etiquette",[2417],{"type":68},{"text":2419,"type":59},": Tag collaborators, brands, or influencers when relevant, but avoid spammy behavior. Keep it genuine and professional.",{"type":98,"attrs":2421,"content":2422},{"level":168},[2423],{"text":2424,"type":59},"4.  Visual consistency",{"type":55,"content":2426},[2427],{"text":2428,"type":59},"Maintaining a cohesive aesthetic on your Instagram feed can make your profile more attractive and encourage people to follow.",{"type":175,"content":2430},[2431,2450,2460],{"type":178,"content":2432},[2433],{"type":55,"content":2434},[2435,2439,2441,2448],{"text":2436,"type":59,"marks":2437},"Theme your feed",[2438],{"type":68},{"text":2440,"type":59},": Use ",{"text":2442,"type":59,"marks":2443},"consistent colors, styles, or themes",[2444,2447],{"type":131,"attrs":2445},{"href":2446,"uuid":134,"anchor":134,"target":1807,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Finstagram-highlight-covers\u002F",{"type":137},{"text":2449,"type":59}," to create a visually appealing grid that captures the essence of your brand.",{"type":178,"content":2451},[2452],{"type":55,"content":2453},[2454,2458],{"text":2455,"type":59,"marks":2456},"Quality over quantity",[2457],{"type":68},{"text":2459,"type":59},": Ensure each post is high-quality and reflects your best work. Quality content is more likely to be shared and saved.",{"type":178,"content":2461},[2462],{"type":55,"content":2463},[2464,2468,2470,2477],{"text":2465,"type":59,"marks":2466},"White spaces",[2467],{"type":68},{"text":2469,"type":59},": Utilize ",{"text":2471,"type":59,"marks":2472},"white space in your designs",[2473,2476],{"type":131,"attrs":2474},{"href":2475,"uuid":134,"anchor":134,"target":1807,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fwhite-space-in-design\u002F",{"type":137},{"text":2478,"type":59}," effectively. It's not just aesthetically pleasing but also helps create a more focused and impactful message on your Instagram feed.",{"type":76,"attrs":2480},{"id":1712,"body":2481},[2482],{"_uid":2483,"title":2484,"button":2485,"component":94,"description":2490,"backgroundColor":508},"i-e261c320-bc22-48ed-a5a2-97253a9c92f8","Follow our Instagram Size Guide",[2486],{"_uid":2487,"icon":34,"link":2488,"size":90,"text":91,"type":92,"component":93},"eaeb4d0c-dde3-4e0c-809a-4dc307386e23",{"id":34,"url":2489,"linktype":88,"fieldtype":89,"cached_url":2489},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Finstagram-size-guide\u002F","Make sure all your insta assets are always optimized for posts, reels, stories, and more",{"type":55,"content":2492},[2493],{"text":2494,"type":59},"Read on as we highlight some of the most successful designers and illustrators on Instagram and break down the elements that contribute to their strong engagement success.",{"type":76,"attrs":2496},{"id":1712,"body":2497},[2498],{"_uid":2499,"emoji":926,"bgColor":47,"markdown":2500,"component":152},"i-8cc8e103-82a6-4e0b-9940-c73429be326a","**Pro tip**: An Instagram creator account offers additional tools tailored to artists and influencers, who can leverage these to gain deeper insights and manage their online presence more effectively.",{"type":98,"attrs":2502,"content":2503},{"level":168},[2504],{"text":2505,"type":59},"5. Instagram Business",{"type":55,"content":2507},[2508,2510,2514],{"text":2509,"type":59},"Transitioning to an ",{"text":2511,"type":59,"marks":2512},"Instagram business account",[2513],{"type":68},{"text":2515,"type":59}," can be a game-changer for freelancers and creative professionals. This type of profile unlocks access to in-depth analytics features and insights, giving you a clearer understanding of your audience demographics and behavior.",{"type":76,"attrs":2517},{"id":1712,"body":2518},[2519],{"_uid":2520,"emoji":34,"bgColor":47,"markdown":2521,"component":152},"i-37838fb2-d72f-4992-a885-bfa959ecf2ba","By diligently monitoring your Instagram analytics, you can gain invaluable insights into audience behavior, uncovering times when your followers are most likely to engage with your content and tailoring your posting schedule to match their online habits.",{"type":55,"content":2523},[2524,2526,2530],{"text":2525,"type":59},"With a ",{"text":2527,"type":59,"marks":2528},"Business profile",[2529],{"type":68},{"text":2531,"type":59}," for your creative services, you can track which forms of content resonate most, identify peak activity times, and adjust your content strategy for maximum engagement. You can also use a social media scheduling tool to support your creative output.",{"type":76,"attrs":2533},{"id":1712,"body":2534},[2535],{"_uid":2536,"emoji":926,"bgColor":47,"markdown":2537,"component":152},"i-88f6fb0e-3ced-4993-9f5c-16f8a42b1677","Pro tip: Many social media scheduling tools offer a 14-day free trial, allowing you to test their services and see how they can streamline your posting process.",{"type":55,"content":2539},[2540],{"text":2541,"type":59},"For teams, utilizing tools with approval features ensures that all content aligns with your brand before going live.",{"type":55,"content":2543},[2544],{"text":2545,"type":59},"Embracing the business tools Instagram offers puts you in the driver's seat, allowing you to create compelling content at the ideal times, and use Instagram Analytics to continually drive engagement.",{"type":98,"attrs":2547,"content":2548},{"level":100},[2549],{"text":2550,"type":59},"Examples of designers who thrive on Instagram",{"type":55,"content":2552},[2553],{"text":2554,"type":59},"Discovering the best time to post on Instagram isn't just theory—it's a practice embraced by many successful designers and illustrators.",{"type":76,"attrs":2556},{"id":1712,"body":2557},[2558],{"_uid":2559,"emoji":34,"bgColor":47,"markdown":2560,"component":152},"i-23270570-0dd3-408a-94c2-6230ab8fff60","By examining the Instagram presence of these creatives, you can gain insights into effective strategies and feel inspired to apply similar tactics to your profile.",{"type":55,"content":2562},[2563,2565],{"text":2564,"type":59},"Here are some exemplary creatives who harness the power of Instagram to showcase their work and engage with their audiences effectively.",{"type":2566},"hard_break",{"type":98,"attrs":2568,"content":2569},{"level":168},[2570,2572,2579],{"text":2571,"type":59},"1. Aaron Draplin (",{"text":2573,"type":59,"marks":2574},"@draplin",[2575,2578],{"type":131,"attrs":2576},{"href":2577,"uuid":134,"anchor":134,"target":1807,"linktype":88},"https:\u002F\u002Fwww.instagram.com\u002Fdraplin\u002F",{"type":137},{"text":2580,"type":59},")",{"type":76,"attrs":2582},{"id":1712,"body":2583},[2584],{"_uid":2585,"source":2586,"component":2587},"i-a15a040b-5e25-4b4b-bb31-7c71655f4980","\u003Ciframe class=\"instagram-media instagram-media-rendered\" id=\"instagram-embed-0\" src=\"https:\u002F\u002Fwww.instagram.com\u002Fp\u002FCzj34NDy2DY\u002Fembed\u002F?cr=1&v=14&wp=686&rd=https%3A%2F%2Fwww.linearity.io&rp=%2Fblog%2Fbest-time-to-post-on-instagram%2F#%7B%22ci%22%3A0%2C%22os%22%3A1688.5999999940395%2C%22ls%22%3A1440.7000000029802%2C%22le%22%3A1456.7000000029802%7D\" allowtransparency=\"true\" allowfullscreen=\"true\" frameborder=\"0\" height=\"549\" data-instgrm-payload-id=\"instagram-media-payload-0\" scrolling=\"no\" style=\"background: white; max-width: 540px; width: calc(100% - 2px); border-radius: 3px; border: 1px solid rgb(219, 219, 219); box-shadow: none; display: block; margin: 0px 0px 12px; min-width: 326px; padding: 0px;\">\u003C\u002Fiframe>\u003Cscript async src=\"\u002F\u002Fwww.instagram.com\u002Fembed.js\">\u003C\u002Fscript>","EmbedComponent",{"type":55,"content":2589},[2590],{"text":2591,"type":59},"Aaron Draplin is a graphic designer known for his straightforward approach and vibrant, retro-inspired designs. His Instagram account mirrors this philosophy with a mix of project showcases, process shots, and personal anecdotes.",{"type":175,"content":2593},[2594,2604],{"type":178,"content":2595},[2596],{"type":55,"content":2597},[2598,2602],{"text":2599,"type":59,"marks":2600},"Posting time",[2601],{"type":68},{"text":2603,"type":59},": Aaron often posts in the mid-morning when people are taking a break or in the mood for a creative surge.",{"type":178,"content":2605},[2606],{"type":55,"content":2607},[2608,2612],{"text":2609,"type":59,"marks":2610},"Engagement",[2611],{"type":68},{"text":2613,"type":59},": His posts, featuring bold graphics and punchy captions, regularly spark discussions and sharing amongst designers and fans. ",{"type":98,"attrs":2615,"content":2616},{"level":168},[2617,2619,2626],{"text":2618,"type":59},"2. Steve Simpson (",{"text":2620,"type":59,"marks":2621},"@stevesimpson",[2622,2625],{"type":131,"attrs":2623},{"href":2624,"uuid":134,"anchor":134,"target":1807,"linktype":88},"https:\u002F\u002Fwww.instagram.com\u002Fstevesimpson\u002F",{"type":137},{"text":2580,"type":59},{"type":76,"attrs":2628},{"id":1712,"body":2629},[2630],{"_uid":2631,"source":2632,"component":2587},"i-733f3730-0364-4823-b097-edb1a29f2566","\u003Ciframe class=\"instagram-media instagram-media-rendered\" id=\"instagram-embed-1\" src=\"https:\u002F\u002Fwww.instagram.com\u002Fp\u002FCy50fXAtPEY\u002Fembed\u002F?cr=1&v=14&wp=686&rd=https%3A%2F%2Fwww.linearity.io&rp=%2Fblog%2Fbest-time-to-post-on-instagram%2F#%7B%22ci%22%3A1%2C%22os%22%3A1692.0999999940395%2C%22ls%22%3A1440.7000000029802%2C%22le%22%3A1456.7000000029802%7D\" allowtransparency=\"true\" allowfullscreen=\"true\" frameborder=\"0\" height=\"458\" data-instgrm-payload-id=\"instagram-media-payload-1\" scrolling=\"no\" style=\"background: white; max-width: 540px; width: calc(100% - 2px); border-radius: 3px; border: 1px solid rgb(219, 219, 219); box-shadow: none; display: block; margin: 0px 0px 12px; min-width: 326px; padding: 0px;\">\u003C\u002Fiframe>\u003Cscript async src=\"\u002F\u002Fwww.instagram.com\u002Fembed.js\">\u003C\u002Fscript>",{"type":55,"content":2634},[2635],{"text":2636,"type":59},"Illustrator Steve Simpson's Instagram is a kaleidoscope of his distinctive, highly detailed illustrative style. ",{"type":175,"content":2638},[2639,2649],{"type":178,"content":2640},[2641],{"type":55,"content":2642},[2643,2647],{"text":2644,"type":59,"marks":2645},"Posting time: ",[2646],{"type":68},{"text":2648,"type":59},"He typically publishes his posts in the evening, when people are more likely to spend time engaging with content.",{"type":178,"content":2650},[2651],{"type":55,"content":2652},[2653,2656],{"text":2609,"type":59,"marks":2654},[2655],{"type":68},{"text":2657,"type":59},": His captions often tell the story behind the artwork, which not only adds depth to the visuals but also invites conversation and interaction from his community.",{"type":98,"attrs":2659,"content":2660},{"level":168},[2661,2663,2670],{"text":2662,"type":59},"3. Lauren Hom (",{"text":2664,"type":59,"marks":2665},"@homsweethom",[2666,2669],{"type":131,"attrs":2667},{"href":2668,"uuid":134,"anchor":134,"target":1807,"linktype":88},"https:\u002F\u002Fwww.instagram.com\u002Fhomsweethom\u002F",{"type":137},{"text":2580,"type":59},{"type":76,"attrs":2672},{"id":1712,"body":2673},[2674],{"_uid":2675,"source":2676,"component":2587},"i-9ccfe370-7c04-4af2-bf8d-604cf8c1cbcb","\u003Ciframe class=\"instagram-media instagram-media-rendered\" id=\"instagram-embed-2\" src=\"https:\u002F\u002Fwww.instagram.com\u002Freel\u002FCuDmHDig5-B\u002Fembed\u002F?cr=1&v=14&wp=686&rd=https%3A%2F%2Fwww.linearity.io&rp=%2Fblog%2Fbest-time-to-post-on-instagram%2F#%7B%22ci%22%3A2%2C%22os%22%3A1694.9000000059605%2C%22ls%22%3A1440.7000000029802%2C%22le%22%3A1456.7000000029802%7D\" allowtransparency=\"true\" allowfullscreen=\"true\" frameborder=\"0\" height=\"634\" data-instgrm-payload-id=\"instagram-media-payload-2\" scrolling=\"no\" style=\"background: white; max-width: 540px; width: calc(100% - 2px); border-radius: 3px; border: 1px solid rgb(219, 219, 219); box-shadow: none; display: block; margin: 0px 0px 12px; min-width: 326px; padding: 0px;\">\u003C\u002Fiframe>\u003Cscript async src=\"\u002F\u002Fwww.instagram.com\u002Fembed.js\">\u003C\u002Fscript>",{"type":55,"content":2678},[2679],{"text":2680,"type":59},"Lauren Hom is known for her playful lettering and has built a substantial following by sharing her work and her witty take on life as a creative. She smartly schedules her posts to catch followers when they're likely taking a pause in their day or seeking inspiration after work hours.",{"type":175,"content":2682},[2683,2692],{"type":178,"content":2684},[2685],{"type":55,"content":2686},[2687,2690],{"text":2599,"type":59,"marks":2688},[2689],{"type":68},{"text":2691,"type":59},": Late afternoon to early evening posts capture her audience at an optimal time.",{"type":178,"content":2693},[2694],{"type":55,"content":2695},[2696,2699],{"text":2609,"type":59,"marks":2697},[2698],{"type":68},{"text":2700,"type":59},": Lauren's use of Instagram Stories for behind-the-scenes content and interactive elements like polls keeps her followers regularly coming back for more.",{"type":98,"attrs":2702,"content":2703},{"level":168},[2704,2706,2713],{"text":2705,"type":59},"4. David Schwen (",{"text":2707,"type":59,"marks":2708},"@dschwen",[2709,2712],{"type":131,"attrs":2710},{"href":2711,"uuid":134,"anchor":134,"target":1807,"linktype":88},"https:\u002F\u002Fwww.instagram.com\u002Fdschwen\u002F",{"type":137},{"text":2580,"type":59},{"type":76,"attrs":2715},{"id":1712,"body":2716},[2717],{"_uid":2718,"source":2719,"component":2587},"i-7d15bd04-b02b-4308-8a0c-0d8eb4ebe231","\u003Ciframe class=\"instagram-media instagram-media-rendered\" id=\"instagram-embed-3\" src=\"https:\u002F\u002Fwww.instagram.com\u002Fp\u002FBbCa_dhgBwr\u002Fembed\u002F?cr=1&v=14&wp=686&rd=https%3A%2F%2Fwww.linearity.io&rp=%2Fblog%2Fbest-time-to-post-on-instagram%2F#%7B%22ci%22%3A3%2C%22os%22%3A2979.5999999940395%2C%22ls%22%3A1440.7000000029802%2C%22le%22%3A1456.7000000029802%7D\" allowtransparency=\"true\" allowfullscreen=\"true\" frameborder=\"0\" height=\"549\" data-instgrm-payload-id=\"instagram-media-payload-3\" scrolling=\"no\" style=\"background: white; max-width: 540px; width: calc(100% - 2px); border-radius: 3px; border: 1px solid rgb(219, 219, 219); box-shadow: none; display: block; margin: 0px 0px 12px; min-width: 326px; padding: 0px;\">\u003C\u002Fiframe>\u003Cscript async src=\"\u002F\u002Fwww.instagram.com\u002Fembed.js\">\u003C\u002Fscript>",{"type":55,"content":2721},[2722],{"text":2723,"type":59},"David is the creative director behind Dschwen LLC and he curates an Instagram feed that has eye-catching, educational content. His balanced blend of client work, creative explorations, and design insights forms an engaging narrative.",{"type":175,"content":2725},[2726,2735],{"type":178,"content":2727},[2728],{"type":55,"content":2729},[2730,2733],{"text":2609,"type":59,"marks":2731},[2732],{"type":68},{"text":2734,"type":59},": They post at various times, indicating a strategic approach dependent on their diverse content types and audience engagement patterns.",{"type":178,"content":2736},[2737],{"type":55,"content":2738},[2739,2743],{"text":2740,"type":59,"marks":2741},"Interaction",[2742],{"type":68},{"text":2744,"type":59},": Their prompt responses to comments and inclusion of user-generated content have fostered a strong sense of community.",{"type":55,"content":2746},[2747],{"text":2748,"type":59},"By examining these profiles, we can identify shared strategies that bolster engagement:",{"type":175,"content":2750},[2751,2757,2763,2769,2775],{"type":178,"content":2752},[2753],{"type":55,"content":2754},[2755],{"text":2756,"type":59},"Presentation of high-quality, compelling visuals, including video content.",{"type":178,"content":2758},[2759],{"type":55,"content":2760},[2761],{"text":2762,"type":59},"A consistent and distinct brand identity is reflected in their feeds.",{"type":178,"content":2764},[2765],{"type":55,"content":2766},[2767],{"text":2768,"type":59},"Captions that tell a story, infuse personality, and invite followers to engage.",{"type":178,"content":2770},[2771],{"type":55,"content":2772},[2773],{"text":2774,"type":59},"Regular interaction with their community through comments and Instagram Stories.",{"type":178,"content":2776},[2777],{"type":55,"content":2778},[2779],{"text":2780,"type":59},"Effective use of hashtags and tags to extend their content's reach.",{"type":98,"attrs":2782,"content":2783},{"level":100},[2784],{"text":1544,"type":59},{"type":55,"content":2786},[2787],{"text":2788,"type":59},"As most social media managers will agree, navigating the ebbs and flows of Instagram's ever-changing algorithm can seem daunting for any creative professional. But leveraging the power of timing your posts can significantly elevate your presence and engagement on the platform.",{"type":55,"content":2790},[2791],{"text":2792,"type":59},"Whether you're a freelance graphic designer, a burgeoning illustrator, or an established creative entrepreneur, understanding and utilizing the best times to post is a subtle art that complements the boldness of your visual work.",{"type":55,"content":2794},[2795],{"text":2796,"type":59},"The insights gleaned from successful designers on Instagram underscore a crucial narrative.",{"type":98,"attrs":2798,"content":2799},{"level":168},[2800],{"text":2801,"type":59},"Create visually engaging Instagram posts",{"type":55,"content":2803},[2804],{"text":2805,"type":59},"Every pixel tells a story, and every post is a potential connection. graphic designers and freelancers are uniquely positioned to captivate an audience with visual content. 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Select “All templates” to explore the three collections: Business, Events, and Social Media.\n- Templates are displayed as thumbnails, offering a quick preview of their style and layout.\n- Tap on your chosen template to see it in full. You can zoom in on this preview screen to see all the details.\n- Tap the “Use Template” button to open it in the Editor.\n\n**How to edit Linearity Templates**\n\nIt’s important to remember that all the elements within our templates are fully customizable, so feel free to use as much or as little of the already existing layout, colors, fonts, images, and shapes as desired.\n\nChange up the colors, add your own message with the Text Tool, and swap out any images with your won.\n\nYou can also tap into other intuitive features, such as [**AI backgrounds**](\u002Ffeatures\u002Fai-backgrounds),[ ](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fai-backgrounds\u002F)the [**Brush Tool**](\u002Ffeatures\u002Fbrush-tool), [**Pen Tool**](\u002Ffeatures\u002Fpen-tool), [**Shape Builder**](\u002Ffeatures\u002Fshape-builder), [**Auto Trace**,](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fauto-trace) and more to add even more personal touches to each template.\n\nIn Linearity Move you can also use [**Auto animate**](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fauto-animate\u002F), [**GIF export**](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fgif-export), Animation presets and [**Design and animate mode**](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fdesign-vs-animate-mode\u002F)[.](\u002Ffeatures\u002Fdesign-vs-animate-mode) Let our templates be the starting point for your limitless creativity!\n\n**Don't have Linearity Curve or Move yet?** Quickly download them to start using templates. 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When she’s not solving problems, she’s drawing, hiking or baking, and she writes for the blog about Linearity, graphic design and other creative topics.",[],"nadya-kunze","blog\u002Fauthor\u002Fnadya-kunze",-220,[],"23176224-6356-4754-ae1e-283689e0acac","2025-10-14T15:37:44.998Z",[],{"id":5127,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":5128,"copyright":34,"fieldtype":36,"meta_data":5159,"is_external_url":16},{"size":5160},"3840x2160",[5162],{"_uid":5163,"content":5164,"component":1617},"combined-modes-blog-local-preview-richtext",{"type":52,"attrs":5165,"content":5166},{"backgroundColor":134},[5167,5198,5203,5208,5213,5247,5257,5262,5267,5272,5277,5286,5291,5296,5305,5310,5315,5352,5357,5362,5367,5376,5381,5386,5397,5402,5407,5412,5417,5422],{"type":55,"attrs":5168,"content":5169},{"textAlign":134},[5170,5182,5184,5196],{"text":5171,"type":59,"marks":5172},"AI image generation",[5173],{"type":131,"attrs":5174},{"href":5175,"uuid":5176,"anchor":134,"target":1807,"linktype":1757,"story":5177},"\u002Fblog\u002Fai-image-generation-and-editing","a50cdd44-800f-4661-8082-ae0633902180",{"name":5178,"id":5179,"uuid":5176,"slug":5180,"url":5181,"full_slug":5181,"_stopResolving":1094},"How to generate and edit images with AI in Linearity",210025393391092,"ai-image-generation-and-editing","blog\u002Fai-image-generation-and-editing",{"text":5183,"type":59}," creates pixel-based visuals suited to realism and texture, while ",{"text":5185,"type":59,"marks":5186},"AI vector generation",[5187],{"type":131,"attrs":5188},{"href":5189,"uuid":5190,"anchor":134,"target":1807,"linktype":1757,"story":5191},"\u002Fblog\u002Fai-vector-generation-and-editing","bcb4e3cb-2f14-4e01-94c8-ee3fd825baf1",{"name":5192,"id":5193,"uuid":5190,"slug":5194,"url":5195,"full_slug":5195,"_stopResolving":1094},"How AI vector generation creates editable artwork",210025394476533,"ai-vector-generation-and-editing","blog\u002Fai-vector-generation-and-editing",{"text":5197,"type":59}," creates shape-based artwork suited to precise editing, scaling, and reuse. 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Unless elements have been separated into layers or masks, the objects inside a flat image are not independent design components.",{"type":55,"attrs":5278,"content":5279},{"textAlign":134},[5280],{"type":5251,"attrs":5281},{"id":5282,"alt":34,"src":5283,"title":34,"source":34,"copyright":34,"meta_data":5284},210041378151062,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F2934x1834\u002F9d517845db\u002Fimage-blog-1.png",{"size":5285},"2934x1834",{"type":98,"attrs":5287,"content":5288},{"level":168,"textAlign":134},[5289],{"text":5290,"type":59},"Editing paths",{"type":55,"attrs":5292,"content":5293},{"textAlign":134},[5294],{"text":5295,"type":59},"Vector editing works at the object and geometry level. A designer can select a shape, move its anchor points, change its fill, adjust a stroke, or reuse it elsewhere. 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