[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"en\u002Fblog\u002Fcolor-tone-terminology":3,"en\u002Fsettings-page":2694,"blog-what-to-read-next-section":4598},{"content":4,"full_slug":2690,"id":2691,"name":1687,"path":134,"published_at":2692,"uuid":2693},{"tag":5,"_uid":1649,"image":1650,"title":1657,"author":1658,"widget":1685,"bgColor":47,"content":1690,"noIndex":16,"noFollow":16,"wistiaId":34,"component":1618,"thumbnail":2679,"youtubeId":34,"meta_image":2684,"meta_title":2687,"page_title":34,"description":34,"publishedDate":2688,"hideFromSitemap":16,"meta_description":2689},[6],{"name":7,"created_at":8,"published_at":9,"updated_at":10,"id":11,"uuid":12,"content":13,"slug":1641,"full_slug":1642,"sort_by_date":134,"position":1643,"tag_list":1644,"is_startpage":16,"parent_id":1645,"meta_data":134,"group_id":1646,"first_published_at":1647,"release_id":134,"lang":1636,"path":134,"alternates":1648,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Design resources","2024-08-26T14:09:52.108Z","2025-02-12T14:24:10.265Z","2025-02-12T14:24:10.293Z",540222543,"6e82c4b3-844d-4c3a-a799-56939bc2843d",{"_uid":14,"title":15,"noIndex":16,"noFollow":16,"component":17,"reference":18,"meta_image":1638,"meta_title":34,"page_title":34,"description":1628,"illustration":1640,"hideFromSitemap":16,"meta_description":34},"e44b1a0b-2afa-4abe-a1fe-37c6a104cf23"," Design resources",false,"BlogCategoryOverviewPage",{"name":19,"created_at":20,"published_at":21,"updated_at":22,"id":23,"uuid":24,"content":25,"slug":1629,"full_slug":1630,"sort_by_date":134,"position":1631,"tag_list":1632,"is_startpage":16,"parent_id":1633,"meta_data":134,"group_id":1634,"first_published_at":1635,"release_id":134,"lang":1636,"path":134,"alternates":1637,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Your next career move: motion graphics vs. animation","2024-09-30T06:45:42.528Z","2026-09-05T00:16:24.094Z","2026-09-05T00:16:24.122Z",555448743,"f0ff000f-00e4-4457-ae55-997ca7312e7c",{"tag":26,"_uid":28,"image":29,"title":19,"author":40,"widget":42,"bgColor":47,"content":48,"noIndex":16,"noFollow":16,"wistiaId":34,"component":1618,"thumbnail":1619,"youtubeId":34,"meta_image":1623,"meta_title":1626,"page_title":34,"description":34,"publishedDate":1627,"hideFromSitemap":16,"meta_description":1628},[27,12],"3788f72d-65c4-4ad7-8c18-e17dc82f2b2e","a8e1a7cf-37e0-4551-aea1-db9befd460bb",[30],{"_uid":31,"image":32,"imageAlt":38,"component":39},"62e34335-8a79-43ca-adbb-08db9dd6b080",{"id":33,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":35,"copyright":34,"fieldtype":36,"meta_data":37,"is_external_url":16},17475438,"","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fx\u002F62e79781c4\u002Fmotion-graphics-vs-animation-newblogcover.avif","asset",{},"Linearity","Image",[41],"0f5fe757-eb31-437c-80a1-926f913f8ca3",{"id":43,"alt":44,"name":34,"focus":34,"title":44,"source":34,"filename":45,"copyright":34,"fieldtype":36,"meta_data":46,"is_external_url":16},18932106,"Your next career move: motion graphics vs. animation | Linearity","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F31598723af\u002Fmotion-graphics-vs-animation_widget.png",{},"decor-salmon",[49],{"_uid":50,"content":51,"component":1617},"d1ae1e07-2065-4a2c-b2db-d64c001ad978",{"type":52,"content":53},"doc",[54,60,71,75,97,106,110,146,162,166,174,216,223,254,261,294,300,330,334,341,360,371,381,387,394,404,474,481,485,495,514,523,554,561,569,573,577,584,606,616,622,629,639,645,652,668,681,692,699,714,725,731,738,766,785,795,801,808,816,835,842,852,862,868,875,884,888,896,900,907,921,928,935,945,954,958,968,975,982,998,1002,1006,1013,1095,1102,1112,1160,1171,1178,1188,1195,1199,1216,1220,1231,1238,1242,1252,1259,1269,1275,1282,1286,1296,1308,1312,1318,1325,1333,1337,1344,1410,1416,1475,1496,1506,1513,1540,1547,1557,1569,1578,1590],{"type":55,"content":56},"paragraph",[57],{"text":58,"type":59},"Whether you’re a seasoned player in the creative industry or a savvy business owner interested in elevating your brand's advertising, motion graphics, and animation are techniques you can use to take your practice to the next level.","text",{"type":55,"content":61},[62,64,69],{"text":63,"type":59},"However, before you can do that, it’s important to ",{"text":65,"type":59,"marks":66},"understand the difference",[67],{"type":68},"bold",{"text":70,"type":59}," between each technique. That way, you can pinpoint the method best for you and use it to deliver a killer end product.",{"type":55,"content":72},[73],{"text":74,"type":59},"Ready to get started? Let’s run through the key differences between these two popular types of animation.",{"type":76,"attrs":77},"blok",{"id":78,"body":79},"9d7b30a1-76d0-4568-93c1-ffa19ae4a8b3",[80],{"_uid":81,"title":82,"button":83,"component":94,"description":95,"backgroundColor":96},"i-dcfadd96-037d-4f5d-ad70-ffc0e2a1c84d","Jumpstart your ideas with Linearity Curve\n",[84],{"_uid":85,"icon":34,"link":86,"size":90,"text":91,"type":92,"component":93},"e5e02788-07cf-4d00-8e8a-93084414d9ff",{"id":34,"url":87,"linktype":88,"fieldtype":89,"cached_url":87},"https:\u002F\u002Fwww.linearity.io\u002Fget-started","url","multilink","medium","Get Started","whiteFill","BaseButton","BlogComponentCta","Take your designs to the next level.\n\n","orange",{"type":98,"attrs":99,"content":101},"heading",{"level":100},2,[102],{"text":103,"type":59,"marks":104},"Historical context: the rise of animation and motion graphics",[105],{"type":68},{"type":55,"content":107},[108],{"text":109,"type":59},"The desire to capture movement and bring life to still images stretches back centuries, with early examples like the flip book (1800s).",{"type":55,"content":111},[112,114,118,120,125,127,138,140,144],{"text":113,"type":59},"The birth of animation as we know it began with the invention of celluloid film in the ",{"text":115,"type":59,"marks":116},"late 19th century",[117],{"type":68},{"text":119,"type":59},". Pioneers like Winsor McCay (",{"text":121,"type":59,"marks":122},"Gertie the Dinosaur",[123],{"type":124},"italic",{"text":126,"type":59},", 1914) and ",{"text":128,"type":59,"marks":129},"Walt Disney",[130,136],{"type":131,"attrs":132},"link",{"href":133,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fa-brief-history-of-disney",null,"_blank",{"type":137},"underline",{"text":139,"type":59}," (",{"text":141,"type":59,"marks":142},"Snow White and the Seven Dwarfs",[143],{"type":124},{"text":145,"type":59},", 1937) established hand-drawn animation as a dominant storytelling medium.",{"type":76,"attrs":147},{"id":78,"body":148},[149,153,158],{"_uid":150,"emoji":34,"bgColor":47,"markdown":151,"component":152},"i-8e5a1955-6035-4b79-b808-a082b7abcc6d","Motion graphics, on the other hand, emerged as a field much later, heavily influenced by technological 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revolution",[319,322,323],{"type":131,"attrs":320},{"href":321,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcomputer-animation\u002F",{"type":68},{"type":137},{"text":325,"type":59,"marks":326},":",[327],{"type":68},{"text":329,"type":59}," The arrival of powerful computers in the late 20th century opened doors for sophisticated 3D motion graphics and visual effects, further solidifying motion graphics as a distinct field.",{"type":55,"content":331},[332],{"text":333,"type":59},"Today, animation and motion graphics co-exist and often complement each other. But what are the two different techniques? How do they differ? Are they similar in any way? Keep reading to find out.",{"type":98,"attrs":335,"content":336},{"level":100},[337],{"text":338,"type":59,"marks":339},"What's motion graphics?",[340],{"type":68},{"type":55,"content":342},[343,345,349,351,358],{"text":344,"type":59},"This is a small",{"text":346,"type":59,"marks":347}," subset of animation",[348],{"type":68},{"text":350,"type":59}," that makes previously static images more dynamic. It deals almost exclusively with 2D graphics and ",{"text":352,"type":59,"marks":353},"2D graphic software",[354,357],{"type":131,"attrs":355},{"href":356,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002F2d-animation-software\u002F",{"type":137},{"text":359,"type":59},". ",{"type":55,"content":361},[362,369],{"text":363,"type":59,"marks":364},"Creating motion graphics",[365,368],{"type":131,"attrs":366},{"href":367,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-make-motion-graphics\u002F",{"type":137},{"text":370,"type":59}," enhances the visual impact of an otherwise lifeless image, it doesn’t do anything to further its narrative or give it one at all.",{"type":55,"content":372},[373,375,379],{"text":374,"type":59},"For example, do you know when you’re shopping online that a quick buy option appears on screen? Or when a static banner pauses when you hover over it? That’s motion graphics. It’s a ",{"text":376,"type":59,"marks":377},"simple, effective, and widely used ",[378],{"type":68},{"text":380,"type":59},"part of media that millions of people use or encounter every single day.",{"type":76,"attrs":382},{"id":78,"body":383},[384],{"_uid":385,"emoji":34,"bgColor":47,"markdown":386,"component":152},"i-b2e794be-3d69-4324-8730-a925eb630d86","Looking for the secret sauce to motion design? Check out our toolbox of [motion graphics resources](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fmotion-design-resources\u002F) every professional designer needs.",{"type":98,"attrs":388,"content":389},{"level":100},[390],{"text":391,"type":59,"marks":392},"10 examples of motion graphics",[393],{"type":68},{"type":55,"content":395},[396,398,402],{"text":397,"type":59},"Despite being one of the most popular animation modes, it’s often hard to spot. 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However, it’s also an umbrella term that categorizes the ",{"text":490,"type":59,"marks":491},"whole field of moving imagery",[492],{"type":68},{"text":494,"type":59},", including everything from cartoons and typography to motion graphics itself.",{"type":76,"attrs":496},{"id":78,"body":497},[498,509,511],{"_uid":499,"title":500,"button":501,"component":94,"description":507,"backgroundColor":508},"i-1df1fdfe-9f7c-4b6c-b041-705763f9f80d","Transform Your ideas into animations",[502],{"_uid":503,"icon":34,"link":504,"size":90,"text":506,"type":92,"component":93},"773c6fef-c7b4-4ef8-89f5-a0f4568ec5b5",{"id":34,"url":505,"linktype":88,"fieldtype":89,"cached_url":505},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Ftutorials\u002Fworkshops\u002Fcreate-your-first-animation-with-linearity-move\u002F","Start tutorial","Linearity Move is perfect for beginners and professionals alike. Make your first animation with Move.\n\n","green",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":510,"initial":155,"component":156,"backgroundColor":157},"i-46896377-e31f-4820-8b07-cd14883b5636",{"_uid":512,"emoji":34,"bgColor":47,"markdown":513,"component":152},"i-03f6b4f7-034e-484a-8286-69ed73f22cbc","Think of animation as an all-encompassing umbrella that includes multiple motion graphic design styles.",{"type":55,"content":515},[516],{"text":517,"type":59,"marks":518},"This means that while motion graphics may always fall under the umbrella of animation, animation doesn’t always exclusively mean motion graphics—get it?",[519],{"type":520,"attrs":521},"textStyle",{"color":522},"#111717",{"type":76,"attrs":524},{"id":78,"body":525},[526],{"_uid":527,"cards":528,"component":553},"i-cdf7e245-d38a-4525-bca2-17312925105b",[529,542],{"_uid":530,"image":531,"button":535,"component":541},"3316bcc3-0742-4b40-a4aa-58671fe2e4b4",{"id":532,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":533,"copyright":34,"fieldtype":36,"meta_data":534,"is_external_url":16},17475474,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F574x1020\u002F6ea7be6791\u002Ffilters_format-webp-_quality-75-1.webp",{},[536],{"_uid":537,"icon":34,"link":538,"size":90,"text":540,"type":92,"component":93},"800bb715-4fac-4066-bc3b-57c2987c165b",{"id":34,"url":539,"linktype":88,"fieldtype":89,"cached_url":539},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fanimated-templates\u002Fillustrated-vector-agency-ideas-ad\u002F","Get this template","BlogTwoColumnTemplatesItem",{"_uid":543,"image":544,"button":548,"component":541},"b43dae9f-5c33-423f-93fd-d66efd5d0294",{"id":545,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":546,"copyright":34,"fieldtype":36,"meta_data":547,"is_external_url":16},17475473,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1019x1020\u002Fd881951188\u002Ffilters_format-webp-_quality-75-2.webp",{},[549],{"_uid":550,"icon":34,"link":551,"size":90,"text":540,"type":92,"component":93},"78651033-1ec1-47b5-a7c7-92405374d872",{"id":34,"url":552,"linktype":88,"fieldtype":89,"cached_url":552},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fanimated-templates\u002Fcreative-agency-showreel\u002F","BlogTwoColumnTemplates",{"type":98,"attrs":555,"content":556},{"level":100},[557],{"text":558,"type":59,"marks":559},"5 styles of animation",[560],{"type":68},{"type":55,"content":562},[563,565],{"text":564,"type":59},"Under the umbrella of animation, there are ",{"text":566,"type":59,"marks":567},"five main styles.",[568],{"type":68},{"type":55,"content":570},[571],{"text":572,"type":59},"Each one has different costs, uses, and requirements, and together, they are responsible for the entire world of graphics that we know, love, and use today.",{"type":55,"content":574},[575],{"text":576,"type":59},"Here are the five types of animation techniques.",{"type":98,"attrs":578,"content":579},{"level":168},[580],{"text":581,"type":59,"marks":582},"1. Traditional animation",[583],{"type":68},{"type":55,"content":585},[586,588,592,594,598,600,604],{"text":587,"type":59},"Are you familiar with ",{"text":589,"type":59,"marks":590},"Tarzan ",[591],{"type":124},{"text":593,"type":59},"(1999)? ",{"text":595,"type":59,"marks":596},"The Lion King ",[597],{"type":124},{"text":599,"type":59},"(1994)? ",{"text":601,"type":59,"marks":602},"Pinocchio ",[603],{"type":124},{"text":605,"type":59},"(1940)? Well, those are all made using traditional animation methods.",{"type":55,"content":607},[608,610,614],{"text":609,"type":59},"Traditional animation is a technique in which each frame is ",{"text":611,"type":59,"marks":612},"drawn by hand",[613],{"type":68},{"text":615,"type":59},". It can also be known as hand-drawn animation or cel animation, and until the age of computer animation, it was the dominant type of animation used in cinema.",{"type":76,"attrs":617},{"id":78,"body":618},[619],{"src":620,"_uid":621,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002Fie53R2HEZ6g?feature=oembed","i-6643561a-5b94-41a8-b409-0a1dd6f72828",{"type":98,"attrs":623,"content":624},{"level":168},[625],{"text":626,"type":59,"marks":627},"2. Motion graphics",[628],{"type":68},{"type":55,"content":630},[631,633,637],{"text":632,"type":59},"As explained above, this is a subgenre of animation that turns a ",{"text":634,"type":59,"marks":635},"still image into a moving one.",[636],{"type":68},{"text":638,"type":59}," However, the image rarely has a story or an emotive edge.",{"type":76,"attrs":640},{"id":78,"body":641},[642],{"src":643,"_uid":644,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FBR5IuoxNJUU?start=3&feature=oembed","i-93aca940-ed35-4c93-a9da-2565963e1111",{"type":98,"attrs":646,"content":647},{"level":168},[648],{"text":649,"type":59,"marks":650},"3. Stop motion animation",[651],{"type":68},{"type":55,"content":653},[654,656,660,662,666],{"text":655,"type":59},"This ",{"text":657,"type":59,"marks":658},"frame-by-frame",[659],{"type":68},{"text":661,"type":59}," movement of objects and figures creates an ",{"text":663,"type":59,"marks":664},"illusion of fluid movement",[665],{"type":68},{"text":667,"type":59},". This manual technique allows for any kind of physical item to star in a picture, as long as it keeps still, of course.",{"type":55,"content":669},[670,672,679],{"text":671,"type":59},"Though incredibly delicate and time-consuming, ",{"text":673,"type":59,"marks":674},"stop motion animation",[675,678],{"type":131,"attrs":676},{"href":677,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fstop-motion\u002F",{"type":137},{"text":680,"type":59}," is a popular and beautiful art form. ",{"type":76,"attrs":682},{"id":78,"body":683},[684,687,689],{"_uid":685,"emoji":34,"bgColor":47,"markdown":686,"component":152},"i-d920a233-4196-4e03-83fe-97365df2b56c","It was the style championed in films such as *Fantastic Mr. Fox* (2009) and *Coraline* (2009)",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":688,"initial":155,"component":156,"backgroundColor":157},"i-0ff5e3d7-6f9a-4311-9541-cfd45348ae7d",{"src":690,"_uid":691,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002Fn2igjYFojUo?feature=oembed","i-95568d25-63cb-4a2f-8093-cc28f130439a",{"type":98,"attrs":693,"content":694},{"level":168},[695],{"text":696,"type":59,"marks":697},"4. 2D animation",[698],{"type":68},{"type":55,"content":700},[701,708,710],{"text":702,"type":59,"marks":703},"Animating in 2D",[704,707],{"type":131,"attrs":705},{"href":706,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002F2d-animation\u002F",{"type":137},{"text":709,"type":59}," is probably the most common style of animation and refers to two-dimensional graphics that are rapidly sequenced to create the ",{"text":711,"type":59,"marks":712},"illusion of lifelike movement.",[713],{"type":68},{"type":55,"content":715},[716,718,724],{"text":717,"type":59},"Graphics drawn by hand are often categorized as traditional animation. But they can also be produced using ",{"text":719,"type":59,"marks":720},"animation software",[721,723],{"type":131,"attrs":722},{"href":356,"uuid":134,"anchor":134,"target":135,"linktype":88},{"type":137},{"text":243,"type":59},{"type":76,"attrs":726},{"id":78,"body":727},[728],{"src":729,"_uid":730,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002F2tC2Q2xphRQ?start=2&feature=oembed","i-8bf7f3d2-5ad9-4f83-88d3-5604874fef73",{"type":98,"attrs":732,"content":733},{"level":168},[734],{"text":735,"type":59,"marks":736},"5. 3D animation",[737],{"type":68},{"type":55,"content":739},[740,742,746,748,752,754,758,760,764],{"text":741,"type":59},"This refers to graphics modeled in a ",{"text":743,"type":59,"marks":744},"three-dimensional virtual environment",[745],{"type":68},{"text":747,"type":59}," and then animated. It’s the most-used style in the animation industry today, and it has inspired movies such as ",{"text":749,"type":59,"marks":750},"Toy Story ",[751],{"type":124},{"text":753,"type":59},"(1995), ",{"text":755,"type":59,"marks":756},"Monsters Inc. ",[757],{"type":124},{"text":759,"type":59},"(2001), and ",{"text":761,"type":59,"marks":762},"Frozen ",[763],{"type":124},{"text":765,"type":59},"(2013).",{"type":55,"content":767},[768,770,774,776,783],{"text":769,"type":59},"Designers specializing in 3D animation begin by conceptualizing a character or object, creating a ",{"text":771,"type":59,"marks":772},"to-scale model",[773],{"type":68},{"text":775,"type":59},", and ",{"text":777,"type":59,"marks":778},"using 3D animation software",[779,782],{"type":131,"attrs":780},{"href":781,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-software\u002F",{"type":137},{"text":784,"type":59}," to bring it to life.",{"type":55,"content":786},[787,789,793],{"text":788,"type":59},"Integrating the 3D model into the digital environment decked out with special effects allows them to watch how it responds to and ",{"text":790,"type":59,"marks":791},"acts in a 360° space",[792],{"type":68},{"text":794,"type":59},", producing a pretty darn accurate end product.",{"type":76,"attrs":796},{"id":78,"body":797},[798],{"src":799,"_uid":800,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FbwzLiQZDw2I?feature=oembed","i-ef7b3f2e-d557-4ff6-bcda-24b75a9854d4",{"type":98,"attrs":802,"content":803},{"level":100},[804],{"text":805,"type":59,"marks":806},"Motion graphics vs. animation: a comparison",[807],{"type":68},{"type":55,"content":809},[810,812],{"text":811,"type":59},"Now that you understand the key differences, let's compare both modes so that you can pinpoint which ",{"text":813,"type":59,"marks":814},"best suits your requirements.",[815],{"type":68},{"type":76,"attrs":817},{"id":78,"body":818},[819],{"_uid":820,"image":821,"title":828,"button":829,"component":833,"description":834},"i-9f661ae6-4995-4e42-b38b-9acc277db0eb",[822],{"_uid":823,"image":824,"imageAlt":39,"component":39},"a34791cc-3805-497c-8c58-f3a5a93df2a9",{"id":825,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":826,"copyright":34,"fieldtype":36,"meta_data":827,"is_external_url":16},17423592,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F688x488\u002Ff85f7be569\u002Fsnippet-banner-image.png",{},"Bring motion in-house",[830],{"_uid":831,"icon":34,"link":832,"size":90,"text":91,"type":92,"component":93},"efcb819f-5ec6-41ae-b270-8b5898ef1319",{"id":34,"url":87,"linktype":88,"fieldtype":89,"cached_url":87},"BlogComponentBigCta","Animate marketing assets in seconds with Linearity Move.",{"type":98,"attrs":836,"content":837},{"level":168},[838],{"text":839,"type":59,"marks":840},"Statistics vs. narratives",[841],{"type":68},{"type":55,"content":843},[844,846,850],{"text":845,"type":59},"Motion graphics tend to be less captivating than animation. They simply aim to enhance the delivery of a selling point, statistic, or instruction, while animation concentrates on ",{"text":847,"type":59,"marks":848},"crafting a narrative",[849],{"type":68},{"text":851,"type":59}," and developing characters.",{"type":55,"content":853},[854,856,860],{"text":855,"type":59},"A successful animation connects with its audience, tugs at their heartstrings, and tells a story. Meanwhile, a functioning motion graphic merely ",{"text":857,"type":59,"marks":858},"informs, teaches, or instructs",[859],{"type":68},{"text":861,"type":59}," them.",{"type":76,"attrs":863},{"id":78,"body":864},[865],{"_uid":866,"emoji":34,"bgColor":47,"markdown":867,"component":152},"i-97fbedf1-fcbe-44a5-a23d-1515fc90729d","If the animated picture you’re looking at tells a gripping story or enhances a narrative, chances are you have an animation and not a motion graphic.",{"type":98,"attrs":869,"content":870},{"level":168},[871],{"text":872,"type":59,"marks":873},"Simple vs. complex",[874],{"type":68},{"type":55,"content":876},[877,879,883],{"text":878,"type":59},"Generally speaking, motion graphics call for ",{"text":880,"type":59,"marks":881},"less complex designs than animation",[882],{"type":68},{"text":243,"type":59},{"type":55,"content":885},[886],{"text":887,"type":59},"Now, don’t get it twisted. This doesn’t mean that designing them is a piece of cake. It just means that creating a superbly effective motion graphic usually requires fewer resources.",{"type":55,"content":889},[890,892],{"text":891,"type":59},"For example, do you want to design a pop-out title for your company’s introductory video? With the right software, you can likely do so swiftly and with ",{"text":893,"type":59,"marks":894},"little to no complications.",[895],{"type":68},{"type":55,"content":897},[898],{"text":899,"type":59},"If you’re hoping to produce a captivating animated feature from start to finish, one that meets its function expertly just like the pop-out title on your company’s introductory video did, then you’ll need an extensive skillset, ample resources, and an empty calendar.",{"type":98,"attrs":901,"content":902},{"level":168},[903],{"text":904,"type":59,"marks":905},"Reasonably priced vs. expensive",[906],{"type":68},{"type":55,"content":908},[909,911,915,917],{"text":910,"type":59},"As mentioned above, designing an animation that meets its function tends to be more ",{"text":912,"type":59,"marks":913},"time-consuming and complex",[914],{"type":68},{"text":916,"type":59}," than creating a satisfactory motion graphic. Producing a motion graphic requires less specific input and is thus generally ",{"text":918,"type":59,"marks":919},"less expensive.",[920],{"type":68},{"type":76,"attrs":922},{"id":78,"body":923},[924],{"_uid":925,"emoji":926,"bgColor":47,"markdown":927,"component":152},"i-654028d3-72ec-4e82-88c5-6341f438abee","💡","With the increasing use of artificial intelligence in animation creation, you can expect to see the current high prices [decrease by around 30%](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-statistics\u002F).",{"type":98,"attrs":929,"content":930},{"level":168},[931],{"text":932,"type":59,"marks":933},"2D vs. 3D",[934],{"type":68},{"type":55,"content":936},[937,939,943],{"text":938,"type":59},"Another distinguishing feature between animation and motion graphics is their difference in dimensions. While animation can refer to ",{"text":940,"type":59,"marks":941},"both 2D and 3D graphics,",[942],{"type":68},{"text":944,"type":59}," things like banners and GIFs are almost exclusively comprised of 2D images.",{"type":55,"content":946},[947,949,953],{"text":948,"type":59},"While this difference may result in motion graphics appearing less riveting than the realistic graphics defined by animation, that isn’t necessarily a bad thing. A motion graphic isn't going to capture your heart or seem lifelike. It serves to ",{"text":950,"type":59,"marks":951},"direct and inform",[952],{"type":68},{"text":243,"type":59},{"type":55,"content":955},[956],{"text":957,"type":59},"A 2D design is often easier to digest and understand, enabling the viewer to promptly follow its instructions and the motion graphic to meet its goal.",{"type":55,"content":959},[960,962,966],{"text":961,"type":59},"However, 3D motion graphics is no longer limited to high-budget productions and we are seeing this trend become increasingly common. With user-friendly 3D software becoming more accessible, we can expect a",{"text":963,"type":59,"marks":964}," surge in 3D elements",[965],{"type":68},{"text":967,"type":59}," seamlessly integrated into motion graphics projects.",{"type":76,"attrs":969},{"id":78,"body":970},[971],{"_uid":972,"markdown":973,"component":974},"i-33a9c080-fab4-4166-b998-37c5c96c8ded","\"If we are talking motion graphic trends, then I predict the following:  \n1) 3D textures: using 3D textures in a 2D animation environments.  \n2) Experimental minimalism: simple shapes and high contrast colors in a minimalist composition to avoid distractions.”—Maddy Zoli, Senior Designer at Linearity","BlogComponentQuote",{"type":98,"attrs":976,"content":977},{"level":168},[978],{"text":979,"type":59,"marks":980},"Accessory vs. main focus",[981],{"type":68},{"type":55,"content":983},[984,986,990,992,996],{"text":985,"type":59},"Generally speaking, motion graphics tend to ",{"text":987,"type":59,"marks":988},"integrate over preexisting live-action",[989],{"type":68},{"text":991,"type":59}," or real-life footage, such as a video or website. However, animations, on the other hand, tend to exist as ",{"text":993,"type":59,"marks":994},"standalone imagery",[995],{"type":68},{"text":997,"type":59}," over a generated background of other animations.",{"type":55,"content":999},[1000],{"text":1001,"type":59},"However, in film title design, motion graphics take center stage. ",{"type":55,"content":1003},[1004],{"text":1005,"type":59},"An additional difference is that motion graphics developed out of experiments in computer graphics, whereas animation developed out of art and comics",{"type":98,"attrs":1007,"content":1008},{"level":100},[1009],{"text":1010,"type":59,"marks":1011},"A quick summary table of the differences",[1012],{"type":68},{"type":76,"attrs":1014},{"id":78,"body":1015},[1016],{"_uid":1017,"content":1018,"component":1093,"showHeader":1094},"i-04a9f654-8634-432c-bf36-e5ee4c115e6d",{"tbody":1019,"thead":1082,"fieldtype":1092},[1020,1034,1046,1058,1070],{"_uid":1021,"body":1022,"component":1033},"ec96d931-f500-414d-934f-0d43e3eed6df",[1023,1027,1030],{"_uid":1024,"value":1025,"component":1026},"5f9394a7-e40f-4463-942b-ac37ec4a278a","Focus","_table_col",{"_uid":1028,"value":1029,"component":1026},"3463dee5-ea3c-4b55-8f89-360da48bdc3d","Statistics and instructions",{"_uid":1031,"value":1032,"component":1026},"4007a6f2-1d4e-4e6f-98b4-e56ab80509e3","Narratives","_table_row",{"_uid":1035,"body":1036,"component":1033},"323a099d-a31a-4c12-96f4-c5fd666c3ee9",[1037,1040,1043],{"_uid":1038,"value":1039,"component":1026},"22d84fac-4bb6-42a5-a996-0dd4c5606f94","Complexity",{"_uid":1041,"value":1042,"component":1026},"6aa518a8-6c81-4ed8-b76a-44aa4d5ff99b","Simple",{"_uid":1044,"value":1045,"component":1026},"93070c70-86a0-4ccb-961c-28b9b0522d96","Complex",{"_uid":1047,"body":1048,"component":1033},"52f78f03-b511-4ad5-b231-e93e5387c938",[1049,1052,1055],{"_uid":1050,"value":1051,"component":1026},"dd09cdc7-f6f8-41db-b178-d27c20cf4999","Cost",{"_uid":1053,"value":1054,"component":1026},"b9ff74fa-27f0-4e13-a36d-eb8ed13cf9e6","Reasonably priced",{"_uid":1056,"value":1057,"component":1026},"10977453-5ee5-456c-a97f-836abf08b1cc","Expensive",{"_uid":1059,"body":1060,"component":1033},"00dec5c4-432c-4e7d-89ba-1301bed2e6e1",[1061,1064,1067],{"_uid":1062,"value":1063,"component":1026},"0ca0ab3c-dcc5-46e8-8a94-e15531fb5717","Dimension",{"_uid":1065,"value":1066,"component":1026},"3621a623-5b2b-4742-ac2e-e2cd7a018490","Mainly 2D",{"_uid":1068,"value":1069,"component":1026},"b6308d44-4a5a-49df-a1db-1299e3a0cb21","2D and 3D",{"_uid":1071,"body":1072,"component":1033},"76330df8-093b-405d-ad69-6642d2195288",[1073,1076,1079],{"_uid":1074,"value":1075,"component":1026},"85916b26-df55-421f-9a99-b6a5ad662d6e","Role",{"_uid":1077,"value":1078,"component":1026},"4eebe3d9-9c05-4589-9ff2-9fa1e12e8041","Accessory (but not always)",{"_uid":1080,"value":1081,"component":1026},"b6ee8eea-1876-4cba-9f71-3a0a75bcb6c9","Main focus",[1083,1086,1089],{"_uid":1084,"value":34,"component":1085},"7e320148-24ca-4b1d-8929-2b9d6b1eb3ed","_table_head",{"_uid":1087,"value":1088,"component":1085},"5c084b05-c922-4986-bae1-1d460cc7b87a","Motion graphics",{"_uid":1090,"value":1091,"component":1085},"35505487-7977-4f63-b0a9-4fa5d2ec6350","Animation","table","BlogTableComponent",true,{"type":98,"attrs":1096,"content":1097},{"level":100},[1098],{"text":1099,"type":59,"marks":1100},"The software used for both",[1101],{"type":68},{"type":55,"content":1103},[1104,1106,1110],{"text":1105,"type":59},"Years ago, graphic designers used only physical tools to create scenes, characters, or accessories. Today, animators and graphic artists alike have a huge",{"text":1107,"type":59,"marks":1108}," range of digital tools",[1109],{"type":68},{"text":1111,"type":59}," at their fingertips that allow them to produce clean, functional designs promptly. Here are some of our favorite tools used for both:",{"type":175,"content":1113},[1114,1136,1142,1148,1154],{"type":178,"content":1115},[1116],{"type":55,"content":1117},[1118,1125,1127,1134],{"text":1119,"type":59,"marks":1120},"Linearity Curve",[1121,1124],{"type":131,"attrs":1122},{"href":1123,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fcurve\u002F",{"type":137},{"text":1126,"type":59}," and ",{"text":1128,"type":59,"marks":1129},"Linearity Move",[1130,1133],{"type":131,"attrs":1131},{"href":1132,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fmove\u002F",{"type":137},{"text":1135,"type":59}," (used together as a powerful combination)",{"type":178,"content":1137},[1138],{"type":55,"content":1139},[1140],{"text":1141,"type":59},"MAYA",{"type":178,"content":1143},[1144],{"type":55,"content":1145},[1146],{"text":1147,"type":59},"Blender",{"type":178,"content":1149},[1150],{"type":55,"content":1151},[1152],{"text":1153,"type":59},"Animate",{"type":178,"content":1155},[1156],{"type":55,"content":1157},[1158],{"text":1159,"type":59},"Adobe After Effects",{"type":76,"attrs":1161},{"id":78,"body":1162},[1163,1166,1168],{"src":1164,"_uid":1165,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FjcLFCSjFK08","i-9b16c736-2083-44fd-b528-b2a6cdae05c2",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":1167,"initial":155,"component":156,"backgroundColor":157},"i-ae4db9ab-32ce-415b-9163-985ff24053af",{"_uid":1169,"emoji":34,"bgColor":47,"markdown":1170,"component":152},"i-d0961a2a-d344-4951-b763-e82da317db28","Interested in using our graphic design and animation tools? Check out [our pricing](https:\u002F\u002Fwww.linearity.io\u002Fpricing\u002F) here. Spoiler alert: you can try our tools for free.",{"type":98,"attrs":1172,"content":1173},{"level":100},[1174],{"text":1175,"type":59,"marks":1176},"Which technique should you use?",[1177],{"type":68},{"type":55,"content":1179},[1180,1182,1186],{"text":1181,"type":59},"Now that you’re up to speed on all things motion graphics vs animation, it’s time to pinpoint the mode that will best leverage your skill set and meet your requirements. Below are some ",{"text":1183,"type":59,"marks":1184},"key questions",[1185],{"type":68},{"text":1187,"type":59}," to consider before you make your pick.",{"type":98,"attrs":1189,"content":1190},{"level":168},[1191],{"text":1192,"type":59,"marks":1193},"Do you want your graphic to tell a story?",[1194],{"type":68},{"type":55,"content":1196},[1197],{"text":1198,"type":59},"If you answered yes, you should probably go for animation.",{"type":55,"content":1200},[1201,1202,1206,1208,1215],{"text":1091,"type":59},{"text":1203,"type":59,"marks":1204}," breathes life into a character",[1205],{"type":68},{"text":1207,"type":59},". It enables viewers to connect with the characters and their stories on an emotional level. Take, for example, ",{"text":1209,"type":59,"marks":1210},"Studio Ghibli's masterpieces",[1211,1214],{"type":131,"attrs":1212},{"href":1213,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fstudio-ghibli",{"type":137},{"text":359,"type":59},{"type":55,"content":1217},[1218],{"text":1219,"type":59},"Ghibli characters aren't just drawn; they're animated with meticulous attention to detail. Subtle movements like a furrowed brow, a trembling hand, or the way hair blows in the wind all contribute to conveying emotions and personality.  This makes them feel real and relatable, even if they're fantastical creatures like Totoro or No-Face.",{"type":76,"attrs":1221},{"id":78,"body":1222},[1223,1226,1228],{"src":1224,"_uid":1225,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FGAp2_0JJskk?feature=oembed","i-82bf4991-dd6e-4480-ae0d-a631552a6463",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":1227,"initial":155,"component":156,"backgroundColor":157},"i-69c4a0af-2186-4804-b7de-77cac87fd414",{"_uid":1229,"emoji":34,"bgColor":47,"markdown":1230,"component":152},"i-92d3969d-bb21-4756-9aa1-01aa06bc01b3","Animation will make your narrative more realistic and captivating. So, if you aim to take your audience on a journey, animation is the right medium for you.",{"type":98,"attrs":1232,"content":1233},{"level":168},[1234],{"text":1235,"type":59,"marks":1236},"Do you want your graphics to be the focus of your media?",[1237],{"type":68},{"type":55,"content":1239},[1240],{"text":1241,"type":59},"If you answered no, we suggest you opt for motion graphics.",{"type":55,"content":1243},[1244,1246,1250],{"text":1245,"type":59},"3D animations are made to captivate, and thus, they tend to steal the show. If you’re merely looking to enhance your pre-existing website or instructional video, ",{"text":1247,"type":59,"marks":1248},"keep things simple",[1249],{"type":68},{"text":1251,"type":59}," with a functional motion graphic.",{"type":98,"attrs":1253,"content":1254},{"level":168},[1255],{"text":1256,"type":59,"marks":1257},"Are you using your animated graphics to instruct or teach viewers?",[1258],{"type":68},{"type":55,"content":1260},[1261,1263,1267],{"text":1262,"type":59},"If you answered yes, we advise",{"text":1264,"type":59,"marks":1265}," incorporating motion graphics",[1266],{"type":68},{"text":1268,"type":59}," into your presentation, video, or image. Their simple nature makes them fantastic learning aids and visual cues.",{"type":76,"attrs":1270},{"id":78,"body":1271},[1272],{"_uid":1273,"emoji":34,"bgColor":47,"markdown":1274,"component":152},"i-720924ae-aa09-46b1-8425-b091536714c9","If you’re preparing an animated presentation, stand out from the crowd by including some captivating motion design.",{"type":98,"attrs":1276,"content":1277},{"level":168},[1278],{"text":1279,"type":59,"marks":1280},"Will your graphic be used for corporate branding purposes?",[1281],{"type":68},{"type":55,"content":1283},[1284],{"text":1285,"type":59},"If you answered no, then consider using animation. If you answered yes, it’s motion graphics for you.",{"type":55,"content":1287},[1288,1290,1294],{"text":1289,"type":59},"While the vivid and catchy nature of a cartoon or 3D object may be enticing, it can also be labeled as fantastical, distracting, or childlike, thereby making it ",{"text":1291,"type":59,"marks":1292},"unsuitable for certain projects",[1293],{"type":68},{"text":1295,"type":59}," or settings.",{"type":55,"content":1297},[1298,1300,1307],{"text":1299,"type":59},"That’s why we recommend using plain 2D graphics for a project that is rooted in professional settings such as an office, university, or informative website. You're probably already familiar with the ",{"text":1301,"type":59,"marks":1302},"2D corporate illustration style",[1303,1306],{"type":131,"attrs":1304},{"href":1305,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcorporate-illustrations",{"type":137},{"text":243,"type":59},{"type":55,"content":1309},[1310],{"text":1311,"type":59},"However, animation does have its place for some corporate purposes and can be particularly useful for training or when used in conjunction with motion graphics to make explainer videos.",{"type":76,"attrs":1313},{"id":78,"body":1314},[1315],{"src":1316,"_uid":1317,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FuGPXaDaNla0?feature=oembed","i-c91544cd-3070-4b9b-a436-51e9116fcc1c",{"type":98,"attrs":1319,"content":1320},{"level":100},[1321],{"text":1322,"type":59,"marks":1323},"Animation vs. motion graphics as a career",[1324],{"type":68},{"type":55,"content":1326},[1327,1329],{"text":1328,"type":59},"Hopefully, at this point in the article, you’ve realized that animation and motion design are different. So, it should be no surprise that they offe",{"text":1330,"type":59,"marks":1331},"r diverse and exciting career paths. ",[1332],{"type":68},{"type":55,"content":1334},[1335],{"text":1336,"type":59},"Here's a breakdown of some key roles and the skillsets needed to thrive in each:",{"type":98,"attrs":1338,"content":1339},{"level":168},[1340],{"text":1341,"type":59,"marks":1342},"Motion graphics careers",[1343],{"type":68},{"type":175,"content":1345},[1346,1381,1391],{"type":178,"content":1347},[1348],{"type":55,"content":1349},[1350,1358,1361,1363,1370,1372,1379],{"text":1351,"type":59,"marks":1352},"Motion graphics designer",[1353,1356,1357],{"type":131,"attrs":1354},{"href":1355,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fmotion-designer\u002F",{"type":68},{"type":137},{"text":325,"type":59,"marks":1359},[1360],{"type":68},{"text":1362,"type":59}," These artists create animated visuals for various purposes, like marketing videos, explainer videos, and title sequences. They require strong graphic design skills, an understanding of ",{"text":1364,"type":59,"marks":1365},"animation principles",[1366,1369],{"type":131,"attrs":1367},{"href":1368,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fprinciples-of-animation",{"type":137},{"text":1371,"type":59},", proficiency in motion graphics software, and the ability to communicate ideas visually so that they can bring graphic elements and ",{"text":1373,"type":59,"marks":1374},"any typography",[1375,1378],{"type":131,"attrs":1376},{"href":1377,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-animate-text\u002F",{"type":137},{"text":1380,"type":59}," to life.",{"type":178,"content":1382},[1383],{"type":55,"content":1384},[1385,1389],{"text":1386,"type":59,"marks":1387},"3D motion graphics artist:",[1388],{"type":68},{"text":1390,"type":59}," This role requires 3D software expertise to create and animate 3D models for motion graphics projects. Skills in lighting, texturing, and rendering are also essential.",{"type":178,"content":1392},[1393],{"type":55,"content":1394},[1395,1399,1401,1408],{"text":1396,"type":59,"marks":1397},"Kinetic typographer:",[1398],{"type":68},{"text":1400,"type":59}," Specialists in animating text, ",{"text":1402,"type":59,"marks":1403},"kinetic typographers",[1404,1407],{"type":131,"attrs":1405},{"href":1406,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fkinetic-typography\u002F",{"type":137},{"text":1409,"type":59}," create engaging and informative text-based animations. They require strong typography skills, an understanding of animation principles, and proficiency in motion graphics software.",{"type":98,"attrs":1411,"content":1412},{"level":168},[1413],{"text":1091,"type":59,"marks":1414},[1415],{"type":68},{"type":175,"content":1417},[1418,1428,1447,1465],{"type":178,"content":1419},[1420],{"type":55,"content":1421},[1422,1426],{"text":1423,"type":59,"marks":1424},"Animator (2D or 3D):",[1425],{"type":68},{"text":1427,"type":59}," Animators bring characters and objects to life with movement and expression. They require strong drawing\u002Fmodeling skills, an understanding of animation principles (timing, spacing, etc.), and the ability to collaborate effectively.",{"type":178,"content":1429},[1430],{"type":55,"content":1431},[1432,1436,1438,1445],{"text":1433,"type":59,"marks":1434},"Character designer:",[1435],{"type":68},{"text":1437,"type":59}," ",{"text":1439,"type":59,"marks":1440},"Character designers",[1441,1444],{"type":131,"attrs":1442},{"href":1443,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcharacter-design\u002F",{"type":137},{"text":1446,"type":59}," are responsible for creating characters' visual identities. They need impressive drawing skills, an understanding of anatomy and character development, and the ability to translate ideas into visually appealing characters.",{"type":178,"content":1448},[1449],{"type":55,"content":1450},[1451,1455,1456,1463],{"text":1452,"type":59,"marks":1453},"Storyboarding artist:",[1454],{"type":68},{"text":1437,"type":59},{"text":1457,"type":59,"marks":1458},"Storyboard animation artists",[1459,1462],{"type":131,"attrs":1460},{"href":1461,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fstoryboarding-in-animation\u002F",{"type":137},{"text":1464,"type":59}," visually map out the narrative flow of an animation project. They require storytelling skills, the ability to translate scripts into visuals, and a good understanding of filmmaking techniques.",{"type":178,"content":1466},[1467],{"type":55,"content":1468},[1469,1473],{"text":1470,"type":59,"marks":1471},"Concept artist:",[1472],{"type":68},{"text":1474,"type":59}," Concept artists set the visual tone for an animation project, creating initial sketches and paintings of characters, environments, and props. They need a strong imagination, a broad knowledge of design principles, and the ability to translate ideas into compelling visuals.",{"type":55,"content":1476},[1477,1479,1486,1487,1494],{"text":1478,"type":59},"Breaking into either of these careers can be tough if you don’t have the correct skillset. There are ",{"text":1480,"type":59,"marks":1481},"plenty of animation tips",[1482,1485],{"type":131,"attrs":1483},{"href":1484,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-tips\u002F",{"type":137},{"text":1126,"type":59},{"text":1488,"type":59,"marks":1489},"various animation courses",[1490,1493],{"type":131,"attrs":1491},{"href":1492,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-courses\u002F",{"type":137},{"text":1495,"type":59}," available (free and paid) to help you brush up on anything you feel may be lacking.",{"type":55,"content":1497},[1498,1500,1504],{"text":1499,"type":59},"These resources are helpful for novice animators and motion graphic designers, and even those who consider themselves pros but want to ",{"text":1501,"type":59,"marks":1502},"expand their knowledge",[1503],{"type":68},{"text":1505,"type":59}," and keep their skills fresh.",{"type":98,"attrs":1507,"content":1508},{"level":168},[1509],{"text":1510,"type":59,"marks":1511},"Shared skills",[1512],{"type":68},{"type":55,"content":1514},[1515,1517,1521,1523,1530,1532,1539],{"text":1516,"type":59},"Both animation and motion graphics require a ",{"text":1518,"type":59,"marks":1519},"solid understanding of art fundamentals ",[1520],{"type":68},{"text":1522,"type":59},"(color theory, composition, etc.), ",{"text":1524,"type":59,"marks":1525},"strong creative skills",[1526,1529],{"type":131,"attrs":1527},{"href":1528,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-improve-creativity\u002F",{"type":137},{"text":1531,"type":59},", and visual storytelling. Excellent communication and collaboration skills are crucial for working effectively within ",{"text":1533,"type":59,"marks":1534},"creative teams",[1535,1538],{"type":131,"attrs":1536},{"href":1537,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fbusiness\u002Fsolutions\u002Fcreative-teams-design\u002F",{"type":137},{"text":243,"type":59},{"type":98,"attrs":1541,"content":1542},{"level":100},[1543],{"text":1544,"type":59,"marks":1545},"Key takeaways",[1546],{"type":68},{"type":55,"content":1548},[1549,1551,1555],{"text":1550,"type":59},"Whether you opt for a delightful animation or a sharp motion graphic, the most effective graphics enhance your project and yield results. Any animation that ",{"text":1552,"type":59,"marks":1553},"reaches its purpose",[1554],{"type":68},{"text":1556,"type":59}," (education, information, entertainment, etc.) is a successful design.‍",{"type":55,"content":1558},[1559,1561,1567],{"text":1560,"type":59},"Ready to take your graphic design creations to the next level? ",{"text":1119,"type":59,"marks":1562},[1563,1566],{"type":131,"attrs":1564},{"href":1565,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Flinearity.io\u002Fget-started",{"type":137},{"text":1568,"type":59}," puts all the design tools you need in your hands, whether you prefer creating on Mac, iPad, or iPhone.",{"type":55,"content":1570},[1571,1576],{"text":1128,"type":59,"marks":1572},[1573,1575],{"type":131,"attrs":1574},{"href":1132,"uuid":134,"anchor":134,"target":135,"linktype":88},{"type":137},{"text":1577,"type":59}," removes the barrier between static design and animation. You can effortlessly add motion to your static graphics and create dynamic presentations, eye-catching marketing materials, or engaging announcement posts.",{"type":55,"content":1579},[1580,1582,1589],{"text":1581,"type":59},"Get started for free below, or check out our ",{"text":1583,"type":59,"marks":1584},"Pro and Org plans",[1585,1588],{"type":131,"attrs":1586},{"href":1587,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fpricing\u002F",{"type":137},{"text":243,"type":59},{"type":76,"attrs":1591},{"id":78,"body":1592},[1593,1604,1607],{"_uid":1594,"image":1595,"title":828,"button":1600,"component":833,"description":834},"i-a9e2388c-0282-4070-8434-750983a2a5a0",[1596],{"_uid":1597,"image":1598,"imageAlt":39,"component":39},"47a2f329-4b30-4e76-878e-bac2d2221f16",{"id":825,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":826,"copyright":34,"fieldtype":36,"meta_data":1599,"is_external_url":16},{},[1601],{"_uid":1602,"icon":34,"link":1603,"size":90,"text":91,"type":92,"component":93},"c2334af9-37e3-4e5f-aec5-dc3958080d68",{"id":34,"url":87,"linktype":88,"fieldtype":89,"cached_url":87},{"lg":34,"md":34,"sm":34,"xl":1605,"xs":34,"xl2":34,"xl3":34,"_uid":1606,"initial":155,"component":156,"backgroundColor":157},"40","i-41b0276e-8ca1-49de-bc12-9ab4261f723a",{"_uid":1608,"component":1609,"questions":1610},"i-323fba5c-e136-41f6-a9b1-632ffa7b1514","BlogFaqSection",[1611,1612,1613,1614,1615,1616],"a857e6eb-2397-438e-8cbe-ec4dfcc25f67","11268a7b-e0f2-46b1-9df2-b4d91276456a","032fa9c0-3ef0-40dc-919f-544dc283bae2","4d0c1b30-8e41-4c2d-a7e4-a32c5fc627e3","6b0a4207-890d-4394-9eff-0d6299ca80aa","52182f27-143d-4d8b-b234-586d9f35bcae","RichtextComponent","BlogPage",{"id":1620,"alt":44,"name":34,"focus":34,"title":44,"source":34,"filename":1621,"copyright":34,"fieldtype":36,"meta_data":1622,"is_external_url":16},18932104,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F9c29738ea2\u002Fmotion-graphics-vs-animation_thumbnail.png",{},{"id":1624,"filename":1625,"fieldtype":36,"is_external_url":16},18540915,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fbbbc97a1d4\u002Fmotion-graphics-vs-animation-newblogcover.png","Your Next Career Move: Motion Graphics vs. Animation","2024-05-16 12:46","In this article, we break down the differences, applications, and strengths of motion graphics and animation.","motion-graphics-vs-animation","blog\u002Fmotion-graphics-vs-animation",490,[],529362778,"417d1404-4b44-41d5-bce6-c08d40092271","2024-12-09T16:05:40.448Z","default",[],{"id":134,"alt":134,"name":34,"focus":134,"title":134,"source":134,"filename":34,"copyright":134,"fieldtype":36,"meta_data":1639},{},"education","design-resources","blog\u002Ftag\u002Fdesign-resources",-10,[],529362804,"c8de2843-2dc2-4eff-b815-927828742f67","2024-12-09T16:05:25.762Z",[],"30cbfb97-45a8-4de1-881b-514fc9b623e8",[1651],{"_uid":1652,"image":1653,"imageAlt":38,"component":39},"4518e570-8d5f-4b61-a571-2e65c828a8d5",{"id":1654,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":1655,"copyright":34,"fieldtype":36,"meta_data":1656,"is_external_url":16},17844745,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1920x1080\u002Fefd307444b\u002Fcolor_tone_terminology_handbook-_tint-_tone-_shade-_and_more_image_main.png",{},"Color tone terminology handbook: tint, tone, shade, and more ",[1659],{"name":1660,"created_at":1661,"published_at":1662,"updated_at":1663,"id":1664,"uuid":1665,"content":1666,"slug":1677,"full_slug":1678,"sort_by_date":134,"position":1679,"tag_list":1680,"is_startpage":16,"parent_id":1681,"meta_data":134,"group_id":1682,"first_published_at":1683,"release_id":134,"lang":1636,"path":134,"alternates":1684,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Ben Barnhart","2024-08-15T11:50:35.957Z","2026-09-05T00:11:16.902Z","2026-09-05T00:11:16.912Z",536119243,"73c16816-b6c3-450e-b946-28850c043cb6",{"_uid":1667,"name":1660,"image":1668,"socials":1672,"position":1673,"component":1674,"description":1675,"otherAuthors":1676},"cf631716-3540-49e3-8c64-f25a28dce094",{"id":1669,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":1670,"copyright":34,"fieldtype":36,"meta_data":1671,"is_private":16,"is_external_url":16},17014174,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1320x1388\u002F1306506725\u002Fscreen-shot-2023-05-24-at-14-54-28.png",{},[],"Content Lead","AuthorPage","Ben is a Content Lead for Linearity living in Berlin. His hobbies include board games, cooking, reading, and writing.\n\n",[],"ben-barnhart","blog\u002Fauthor\u002Fben-barnhart",10,[],536121488,"faf027a3-1d0d-45c5-a705-60465ed97628","2024-12-09T16:05:25.397Z",[],{"id":1686,"alt":1687,"name":34,"focus":34,"title":1687,"source":34,"filename":1688,"copyright":34,"fieldtype":36,"meta_data":1689,"is_external_url":16},18931903,"Color tone terminology handbook: tint, tone, shade, and more","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F132174fc45\u002Fcolor-tone-terminology_widget.png",{},[1691],{"_uid":1692,"content":1693,"component":1617},"035754ac-c895-4767-b501-b22e2a2aa444",{"type":52,"content":1694},[1695,1700,1705,1712,1717,1728,1733,1765,1772,1777,1812,1818,1823,1830,1844,1879,1886,1891,1903,1910,1921,1927,1932,1973,1980,1991,1996,2007,2018,2025,2030,2036,2047,2068,2075,2085,2091,2096,2107,2128,2146,2153,2163,2169,2174,2195,2202,2207,2231,2242,2250,2283,2290,2295,2301,2306,2317,2324,2335,2346,2357,2363,2370,2375,2380,2385,2391,2396,2407,2418,2425,2430,2437,2446,2461,2468,2476,2482,2489,2521,2528,2536,2544,2554,2561,2569,2583,2590,2601,2607,2612,2623,2635,2654,2664,2673],{"type":55,"attrs":1696,"content":1697},{"textAlign":134},[1698],{"text":1699,"type":59},"Color tone terminology: tint, tone, shade, hue, chroma, value, undertone, and overtone, describes precise and different things that designers and artists use to communicate about colour accurately. This guide defines each term clearly, explains common confusions, and shows how each concept applies in real design work.",{"type":55,"attrs":1701,"content":1702},{"textAlign":134},[1703],{"text":1704,"type":59},"Are you often mixing up your basic color theory terminology? This handy guide will help you define the difference between tint, tone, shade, and more.",{"type":76,"attrs":1706},{"id":1707,"body":1708},"a5bd81a0-3345-403c-a310-49f9f4939aac",[1709],{"_uid":1710,"emoji":34,"bgColor":47,"markdown":1711,"component":152},"i-ebd14581-6bd2-43a5-8478-f7e82074ab28","Whether with a **paintbrush, stylus, trackpad, or mouse**, knowing how to use color elements will empower you to create more depth and dimension in your creative work.",{"type":55,"attrs":1713,"content":1714},{"textAlign":134},[1715],{"text":1716,"type":59},"Color terms are often used interchangeably when discussing color in art and design. To add to the confusion, the terms are used differently in specific creative disciplines.",{"type":55,"attrs":1718,"content":1719},{"textAlign":134},[1720,1722,1726],{"text":1721,"type":59},"As an artist or designer, being able to differentiate and describe color theory aspects is one of the ",{"text":1723,"type":59,"marks":1724},"essential design skills",[1725],{"type":68},{"text":1727,"type":59}," you need.",{"type":55,"attrs":1729,"content":1730},{"textAlign":134},[1731],{"text":1732,"type":59},"Learn the foundational color tone terminology and keep this handbook handy for future reference.",{"type":76,"attrs":1734},{"id":1707,"body":1735},[1736,1753],{"_uid":1737,"asset":1738,"component":1751,"description":1752},"i-5f9bdbfc-72de-4b44-9165-0d53f003adf1",[1739],{"_uid":1740,"asset":1741,"device":1749,"component":1750},"07cc3d6a-c308-401b-bd4a-72029eaac73f",[1742],{"_uid":1743,"image":1744,"imageAlt":1748,"component":39},"6810b9f1-e418-455a-a3c0-5876a2edc184",{"id":1745,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":1746,"copyright":34,"fieldtype":36,"meta_data":1747,"is_external_url":16},17844739,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F550x480\u002F09f777f876\u002Fcolor_tone_terminology_handbook-_tint-_tone-_shade-_and_more_image_1.png",{},"Blog Image","none","DeviceMockup","BlogComponentImage","Color Wheel with Hues, Tints, Tones, and Shades. Image source: [Beach Painting](https:\u002F\u002Fwww.beachpainting.com\u002Fblog\u002Fcolor-hue-tint-tone-and-shade\u002F)",{"_uid":1754,"title":82,"button":1755,"component":94,"description":95,"backgroundColor":96},"i-317c41b9-29ab-4c03-b467-f4359d8a1886",[1756],{"_uid":1757,"icon":34,"link":1758,"size":90,"text":91,"type":92,"component":93},"28cd58e1-fcde-473b-a2e3-17594aa21a68",{"id":1759,"url":34,"linktype":1760,"fieldtype":89,"cached_url":1761,"story":1762},"11ae4382-cb78-4cd7-8a2e-7a3849ab3cd8","story","download",{"name":1763,"id":1764,"uuid":1759,"slug":1761,"url":1761,"full_slug":1761,"_stopResolving":1094},"App download page",485643018,{"type":98,"attrs":1766,"content":1767},{"level":100,"textAlign":134},[1768],{"text":1769,"type":59,"marks":1770},"Color",[1771],{"type":68},{"type":55,"attrs":1773,"content":1774},{"textAlign":134},[1775],{"text":1776,"type":59},"First things first, let's define 'color.' Fundamentally, color is seen when light is reflected off a surface. Color has three components: hue, value, and saturation.",{"type":175,"content":1778},[1779,1790,1801],{"type":178,"content":1780},[1781],{"type":55,"attrs":1782,"content":1783},{"textAlign":134},[1784,1788],{"text":1785,"type":59,"marks":1786},"Hue:",[1787],{"type":68},{"text":1789,"type":59}," the specific wavelength range or color family. It's the purest form or the natural pigment of color, such as the primary colors blue, red, and yellow.",{"type":178,"content":1791},[1792],{"type":55,"attrs":1793,"content":1794},{"textAlign":134},[1795,1799],{"text":1796,"type":59,"marks":1797},"Chroma (also known as saturation):",[1798],{"type":68},{"text":1800,"type":59}," a color's level of vibrance or dullness determined by the amount of gray added. A color with high saturation is a pure hue, while a color with low saturation has a tone of gray.",{"type":178,"content":1802},[1803],{"type":55,"attrs":1804,"content":1805},{"textAlign":134},[1806,1810],{"text":1807,"type":59,"marks":1808},"Value (or brightness):",[1809],{"type":68},{"text":1811,"type":59}," the level of color lightness or darkness determined by the addition of white (which makes a tint) or black (which makes a shade). A bright color may appear faded, while a darker color may resemble black.",{"type":76,"attrs":1813},{"id":1707,"body":1814},[1815],{"_uid":1816,"markdown":1817,"component":974},"i-b295c1de-1655-4d55-a34c-b779957e9189","Use it in a sentence: \"Let's use our three brand colors in this design; lime green, pale gray, and sunburst orange.\"",{"type":55,"attrs":1819,"content":1820},{"textAlign":134},[1821],{"text":1822,"type":59},"Let's look at hue, chroma, and value in more detail.",{"type":98,"attrs":1824,"content":1825},{"level":100,"textAlign":134},[1826],{"text":1827,"type":59,"marks":1828},"Hue (pure color)",[1829],{"type":68},{"type":55,"attrs":1831,"content":1832},{"textAlign":134},[1833,1835,1842],{"text":1834,"type":59},"The hue is the pure range of colors and their pigment ",{"text":1836,"type":59,"marks":1837},"on the color wheel",[1838],{"type":131,"attrs":1839},{"href":1840,"uuid":134,"anchor":134,"target":1841,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcolor-wheel\u002F","_self",{"text":1843,"type":59},". The color wheel consists of primary, secondary, and tertiary colors. This includes:",{"type":175,"content":1845},[1846,1857,1868],{"type":178,"content":1847},[1848],{"type":55,"attrs":1849,"content":1850},{"textAlign":134},[1851,1855],{"text":1852,"type":59,"marks":1853},"The three primary colors:",[1854],{"type":68},{"text":1856,"type":59}," red, yellow, and blue",{"type":178,"content":1858},[1859],{"type":55,"attrs":1860,"content":1861},{"textAlign":134},[1862,1866],{"text":1863,"type":59,"marks":1864},"The three secondary colors:",[1865],{"type":68},{"text":1867,"type":59}," orange, green, and purple",{"type":178,"content":1869},[1870],{"type":55,"attrs":1871,"content":1872},{"textAlign":134},[1873,1877],{"text":1874,"type":59,"marks":1875},"The six tertiary colors:",[1876],{"type":68},{"text":1878,"type":59}," yellow-orange, red-orange, red-violet, blue-violet, blue-green, and yellow-green.",{"type":76,"attrs":1880},{"id":1707,"body":1881},[1882],{"_uid":1883,"source":1884,"component":1885},"i-8b1731d5-15ac-44e9-a62a-bace5003d8a2","\u003Ciframe src=\"https:\u002F\u002Fassets.pinterest.com\u002Fext\u002Fembed.html?id=334321972353361786\" height=\"547\" width=\"345\" frameborder=\"0\" scrolling=\"no\">\u003C\u002Fiframe>","EmbedComponent",{"type":55,"attrs":1887,"content":1888},{"textAlign":134},[1889],{"text":1890,"type":59},"Black, white, and gray aren't considered hues and don't form part of the color wheel. They're defined as 'neutral colors.' A hue contains no added black, white, or gray.",{"type":76,"attrs":1892},{"id":1707,"body":1893},[1894,1897,1900],{"_uid":1895,"markdown":1896,"component":974},"i-f87ec870-be6d-4021-9f80-c6eb26efbd30","Use it in a sentence: \"This winter color scheme uses a purple hue as its base color.\"",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":1898,"initial":1899,"component":156,"backgroundColor":157},"i-a8ad354b-d7aa-4718-9abf-075e56651448","60",{"_uid":1901,"emoji":34,"bgColor":47,"markdown":1902,"component":152},"i-4f1780fe-81aa-4484-b7ba-5e74ea3a5927","For a deeper understanding of different color theories, check out our [list of color theory books](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcolor-theory-books) for self-study.",{"type":98,"attrs":1904,"content":1905},{"level":100,"textAlign":134},[1906],{"text":1907,"type":59,"marks":1908},"Chroma (color saturation)",[1909],{"type":68},{"type":55,"attrs":1911,"content":1912},{"textAlign":134},[1913,1915,1919],{"text":1914,"type":59},"The color term 'chroma' is used to indicate a color's saturation or perceived strength level, called the ",{"text":1916,"type":59,"marks":1917},"chromatic intensity",[1918],{"type":68},{"text":1920,"type":59},". The higher the saturation, the higher the intensity or purity of the color.",{"type":76,"attrs":1922},{"id":1707,"body":1923},[1924],{"_uid":1925,"emoji":34,"bgColor":47,"markdown":1926,"component":152},"i-aeab4a32-7110-45f8-a8f2-a510e71a86d1","Pure hues have the highest chromatic intensity because they only contain color pigments (no neutral colors).",{"type":55,"attrs":1928,"content":1929},{"textAlign":134},[1930],{"text":1931,"type":59},"Chroma displays increasing colorfulness as the level of saturation increases. A high color saturation creates bold and striking artwork. A low color saturation produces a gray tone.",{"type":76,"attrs":1933},{"id":1707,"body":1934},[1935,1948,1951,1953,1956,1958],{"_uid":1936,"asset":1937,"component":1751,"description":1947},"i-026df8eb-bfa4-4ecb-ae19-3bb03de9a6fa",[1938],{"_uid":1939,"asset":1940,"device":1749,"component":1750},"050f6e3f-bb8f-4be0-9eb7-eadf2129d1f4",[1941],{"_uid":1942,"image":1943,"imageAlt":1748,"component":39},"8dd732ea-9485-4b3f-b463-51d944dd708a",{"id":1944,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":1945,"copyright":34,"fieldtype":36,"meta_data":1946,"is_external_url":16},17844746,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F600x424\u002F8a6ed4ec56\u002Fcolor_tone_terminology_handbook-_tint-_tone-_shade-_and_more_image_2.png",{},"Illustration of increasing colorfulness with an increasing level of illumination. Image source: [Hue Value Chroma](http:\u002F\u002Fwww.huevaluechroma.com\u002F082.php)",{"_uid":1949,"markdown":1950,"component":974},"i-1cc82c73-4ef5-40cf-be7a-3f7f0f2c70bb","Use it in a sentence: \"Try increasing the color saturation to create a more intense red in your design.\"",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":1952,"initial":1899,"component":156,"backgroundColor":157},"i-b8d4f220-38b7-4b13-a866-a748eda6be5c",{"_uid":1954,"emoji":34,"bgColor":47,"markdown":1955,"component":152},"i-501e8879-13c6-4d27-878c-a995fc17fda0","**Did you know?** Chroma keying or green screening is used in film-making to add special effects in post-production because high-intensity green or blue is most different from human skin. Digital cameras are also more sensitive to green, capturing it in higher detail.",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":1957,"initial":1899,"component":156,"backgroundColor":157},"i-758c275e-dead-4d22-954f-b4ea16bae3ed",{"_uid":1959,"title":1960,"button":1961,"component":94,"description":1971,"backgroundColor":1972},"i-74db719b-d3d7-4f60-8420-17497dc2ab63","Ready to create brand assets that pack a punch?",[1962],{"_uid":1963,"icon":34,"link":1964,"size":90,"text":91,"type":92,"component":93},"fede44bc-8377-4fcf-b310-431621892f2d",{"id":1965,"url":34,"linktype":1760,"fieldtype":89,"cached_url":1966,"story":1967},"915706ae-8335-4324-8b06-b3079109e99b","academy\u002F",{"name":1968,"id":1969,"uuid":1965,"slug":1970,"url":1966,"full_slug":1966,"_stopResolving":1094},"Academy Home",305559558,"academy","Visit our Academy for free advertising design courses.\n","purple",{"type":98,"attrs":1974,"content":1975},{"level":100,"textAlign":134},[1976],{"text":1977,"type":59,"marks":1978},"Value (color brightness)",[1979],{"type":68},{"type":55,"attrs":1981,"content":1982},{"textAlign":134},[1983,1985,1989],{"text":1984,"type":59},"In color theory, value refers to a color's relative lightness or darkness. It indicates the ",{"text":1986,"type":59,"marks":1987},"amount of light",[1988],{"type":68},{"text":1990,"type":59}," a color reflects or absorbs, thereby contributing to the perception of the color's intensity and contrast within a composition.",{"type":55,"attrs":1992,"content":1993},{"textAlign":134},[1994],{"text":1995,"type":59},"A brightened color may appear washed out, while a darkened one may appear closer to black. These degrees of color lightness or darkness are determined by the amount of white (tint) or black (shade) added to it.",{"type":55,"attrs":1997,"content":1998},{"textAlign":134},[1999,2001,2005],{"text":2000,"type":59},"Value is fundamental in creating depth and perspective within a composition. By skillfully manipulating value, artists and designers can emulate three-dimensionality, form, and light, contributing to the realism and ",{"text":2002,"type":59,"marks":2003},"visual appeal",[2004],{"type":68},{"text":2006,"type":59}," of the artwork or design.",{"type":76,"attrs":2008},{"id":1707,"body":2009},[2010,2013,2015],{"_uid":2011,"markdown":2012,"component":974},"i-90e91cee-3a40-486b-9bbe-8510bf7f8f08","Use it in a sentence: \"This picture is quite dark. I can hardly see the people in the foreground. Let's increase the value to brighten it up.\"",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":2014,"initial":1899,"component":156,"backgroundColor":157},"i-2cf164cb-810a-40a8-992c-5634ab8282f0",{"_uid":2016,"source":2017,"component":1885},"i-349f3095-69f6-481f-b305-46f454b5fd1f","\u003Ciframe src=\"https:\u002F\u002Fassets.pinterest.com\u002Fext\u002Fembed.html?id=344103227795071728\" height=\"503\" width=\"345\" frameborder=\"0\" scrolling=\"no\">\u003C\u002Fiframe>",{"type":98,"attrs":2019,"content":2020},{"level":100,"textAlign":134},[2021],{"text":2022,"type":59,"marks":2023},"Tint",[2024],{"type":68},{"type":55,"attrs":2026,"content":2027},{"textAlign":134},[2028],{"text":2029,"type":59},"The term 'tint' signifies the lightness of a color. A tint is a pure hue mixed with white. Pastel colors are tints. Tinted color schemes are generally perceived as soft, light-hearted, and soothing.",{"type":76,"attrs":2031},{"id":1707,"body":2032},[2033],{"_uid":2034,"emoji":34,"bgColor":47,"markdown":2035,"component":152},"i-12dff7c6-1289-4683-94ab-315246a3cc9e","Tints don't contain any gray. In classic oil painting or digital art, tinted colors are used to create highlights that **simulate light particles** hitting the surface of an object.",{"type":55,"attrs":2037,"content":2038},{"textAlign":134},[2039,2041,2045],{"text":2040,"type":59},"Lightening hues with white can significantly influence the mood and atmosphere of a graphic design or artwork. Adding complex tints affects ",{"text":2042,"type":59,"marks":2043},"spatial perception and visual contrast",[2044],{"type":68},{"text":2046,"type":59}," in images. You can use tints to create the illusion of wide open spaces or to bring shapes to the foreground.",{"type":76,"attrs":2048},{"id":1707,"body":2049},[2050,2053,2055],{"_uid":2051,"markdown":2052,"component":974},"i-2429ddd9-5cde-4bea-8c96-3bae06b38273","Use it in a sentence: \"You can create a soothing color combination by adding tints of your base color to the color palette.\"",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":2054,"initial":1899,"component":156,"backgroundColor":157},"i-3cdacb37-a71f-4b37-841f-848a6b9426de",{"_uid":2056,"asset":2057,"component":1751,"description":2067},"i-3d157689-6e40-4d78-bcbe-14f71d6dd587",[2058],{"_uid":2059,"asset":2060,"device":1749,"component":1750},"539489fb-2e43-4b43-8fe8-4d7de4ce65d1",[2061],{"_uid":2062,"image":2063,"imageAlt":1748,"component":39},"2fc9bac2-d14c-4b17-8934-ec96d08ac0ac",{"id":2064,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":2065,"copyright":34,"fieldtype":36,"meta_data":2066,"is_external_url":16},17844741,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F735x357\u002Fef9a9ac105\u002Fcolor_tone_terminology_handbook-_tint-_tone-_shade-_and_more_image_3.png",{},"Tint variations of royal blue. Color on the left: #0535F7. Image source: [Trembeling Art](https:\u002F\u002Ftrembelingart.com\u002Fthe-difference-between-tints-tones-shades-and-hues\u002F)",{"type":98,"attrs":2069,"content":2070},{"level":100,"textAlign":134},[2071],{"text":2072,"type":59,"marks":2073},"Tone",[2074],{"type":68},{"type":55,"attrs":2076,"content":2077},{"textAlign":134},[2078,2080,2083],{"text":2079,"type":59},"A pure gray consists of a combination of black and white. In color terminology, tones are made by adding gray to a hue. Mixing a hue with gray will tone down (pun intended) the ",{"text":1916,"type":59,"marks":2081},[2082],{"type":68},{"text":2084,"type":59}," of the original color hue.",{"type":76,"attrs":2086},{"id":1707,"body":2087},[2088],{"_uid":2089,"emoji":34,"bgColor":47,"markdown":2090,"component":152},"i-de534957-4977-4e65-9ccc-7ebd244b6b3f","This process dilutes the intensity of the hue, providing a more subdued and desaturated color.",{"type":55,"attrs":2092,"content":2093},{"textAlign":134},[2094],{"text":2095,"type":59},"A paler gray with more white will result in a lighter tone, and a darker gray with more black will produce a darker tone. In art and design, toned colors are generally perceived as subtle and sophisticated. If the amount of added gray is excessive, the color will appear dull and lifeless.",{"type":55,"attrs":2097,"content":2098},{"textAlign":134},[2099,2101,2105],{"text":2100,"type":59},"Tones work well for creating ",{"text":2102,"type":59,"marks":2103},"soft shadows",[2104],{"type":68},{"text":2106,"type":59}," and low-contrast images and designs.",{"type":76,"attrs":2108},{"id":1707,"body":2109},[2110,2113,2115],{"_uid":2111,"markdown":2112,"component":974},"i-8056e0d9-0779-4887-962c-0df452fa1061","Use it in a sentence: \"You can create a serious, corporate color palette by combining a navy color tone with burgundy and gray.\"",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":2114,"initial":1899,"component":156,"backgroundColor":157},"i-bc19b5a0-d1c6-4575-ab26-ab79b9cce127",{"_uid":2116,"asset":2117,"component":1751,"description":2127},"i-78119f9b-b886-4562-85f7-7b91c7aa57d1",[2118],{"_uid":2119,"asset":2120,"device":1749,"component":1750},"9705677c-fb67-4131-8969-e2543a4de8c7",[2121],{"_uid":2122,"image":2123,"imageAlt":1748,"component":39},"857def5d-91ac-46f8-9586-c4a9f0557104",{"id":2124,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":2125,"copyright":34,"fieldtype":36,"meta_data":2126,"is_external_url":16},17844744,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F735x357\u002Fd022ac8881\u002Fcolor_tone_terminology_handbook-_tint-_tone-_shade-_and_more_image_4.png",{},"Tone variations of royal blue. Color on the left: #0535F7. Image source: [Trembeling Art](https:\u002F\u002Ftrembelingart.com\u002Fthe-difference-between-tints-tones-shades-and-hues\u002F)",{"type":55,"attrs":2129,"content":2130},{"textAlign":134},[2131,2133,2145],{"text":2132,"type":59},"For a practical guide to building single-hue colour systems using tints, tones, and shades, see the ",{"text":2134,"type":59,"marks":2135},"monochromatic colours guide",[2136],{"type":131,"attrs":2137},{"href":2138,"uuid":2139,"anchor":134,"target":1841,"linktype":1760,"story":2140},"\u002Fblog\u002Fmonochromatic-colors","aaf65673-3c28-476f-949d-95680cbc7115",{"name":2141,"id":2142,"uuid":2139,"slug":2143,"url":2144,"full_slug":2144,"_stopResolving":1094},"The ultimate guide to monochromatic colors in graphic design",579704752,"monochromatic-colors","blog\u002Fmonochromatic-colors",{"text":243,"type":59},{"type":98,"attrs":2147,"content":2148},{"level":100,"textAlign":134},[2149],{"text":2150,"type":59,"marks":2151},"Shade",[2152],{"type":68},{"type":55,"attrs":2154,"content":2155},{"textAlign":134},[2156,2158,2162],{"text":2157,"type":59},"Adding any amount of black to a pure hue produces a shade of that color. Shades contain no gray, meaning the color can still be ",{"text":2159,"type":59,"marks":2160},"intense but darker",[2161],{"type":68},{"text":243,"type":59},{"type":76,"attrs":2164},{"id":1707,"body":2165},[2166],{"_uid":2167,"emoji":34,"bgColor":47,"markdown":2168,"component":152},"i-3f64c343-162b-488b-ad3e-2a577e8f8b79","Using shades in your artwork and designs will help you create **sharp contrast** without losing color intensity. Combined with pure hues and tints, your images will be dynamic and striking to look at.",{"type":55,"attrs":2170,"content":2171},{"textAlign":134},[2172],{"text":2173,"type":59},"You can use a dark shade of your brand color instead of pure black to create a richer color mixture in your palette.",{"type":76,"attrs":2175},{"id":1707,"body":2176},[2177,2180,2182],{"_uid":2178,"markdown":2179,"component":974},"i-92429afb-37c7-4335-854d-07ae899b8416","Use it in a sentence: \"Try adding a dark shade of green underneath the trees in your image to create the illusion of dappled shade.\"",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":2181,"initial":1899,"component":156,"backgroundColor":157},"i-26f56b06-b429-4557-b55d-8456a475ee2d",{"_uid":2183,"asset":2184,"component":1751,"description":2194},"i-84423e9b-0774-46fb-86c5-3123bf0a30fe",[2185],{"_uid":2186,"asset":2187,"device":1749,"component":1750},"00d817c4-07df-4a59-a31f-cbca7071ed00",[2188],{"_uid":2189,"image":2190,"imageAlt":1748,"component":39},"fa6ef85c-c693-4015-98ab-f956271fc391",{"id":2191,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":2192,"copyright":34,"fieldtype":36,"meta_data":2193,"is_external_url":16},17844738,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F735x357\u002Fbbcf722e27\u002Fcolor_tone_terminology_handbook-_tint-_tone-_shade-_and_more_image_5.png",{},"Shade variations of royal blue. Color on the left: #0535F7. Image source: [Trembeling Art](https:\u002F\u002Ftrembelingart.com\u002Fthe-difference-between-tints-tones-shades-and-hues\u002F)",{"type":98,"attrs":2196,"content":2197},{"level":100,"textAlign":134},[2198],{"text":2199,"type":59,"marks":2200},"Color temperature",[2201],{"type":68},{"type":55,"attrs":2203,"content":2204},{"textAlign":134},[2205],{"text":2206,"type":59},"When creatives speak about color temperature, it refers to the perceived warmth or coolness of colors. It's often categorized into two groups:",{"type":175,"content":2208},[2209,2220],{"type":178,"content":2210},[2211],{"type":55,"attrs":2212,"content":2213},{"textAlign":134},[2214,2218],{"text":2215,"type":59,"marks":2216},"Warm colors",[2217],{"type":68},{"text":2219,"type":59}," (reds, oranges, yellows) that evoke feelings of warmth, energy, and positivity",{"type":178,"content":2221},[2222],{"type":55,"attrs":2223,"content":2224},{"textAlign":134},[2225,2229],{"text":2226,"type":59,"marks":2227},"Cool colors",[2228],{"type":68},{"text":2230,"type":59}," (blues, greens, purples) that often elicit feelings of calmness, relaxation, and serenity",{"type":76,"attrs":2232},{"id":1707,"body":2233},[2234,2237,2239],{"_uid":2235,"emoji":34,"bgColor":47,"markdown":2236,"component":152},"i-ef9bd95f-a6a2-4d7f-92e3-25a91d876290","In technical terms, color temperature is measured in **Kelvin (K)**. In photography and lighting, higher color temperatures (over 5000K) are cool (blue or green) colors, while lower color temperatures (under 3000K) refer to warm (red and yellow) colors.",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":2238,"initial":1899,"component":156,"backgroundColor":157},"i-e884e6ad-2e79-4e0b-82e5-a34f46576f24",{"_uid":2240,"source":2241,"component":1885},"i-77b62632-c64f-4f67-aeb6-5fb0d0aa307e","\u003Ciframe src=\"https:\u002F\u002Fassets.pinterest.com\u002Fext\u002Fembed.html?id=709387378829605153\" height=\"330\" width=\"345\" frameborder=\"0\" scrolling=\"no\">\u003C\u002Fiframe>",{"type":55,"attrs":2243,"content":2244},{"textAlign":134},[2245],{"text":2246,"type":59,"marks":2247},"This scientific measure influences photography, film, and the world of design. Using color temperature correctly in design can bring out emotional responses in the viewer, making it an essential element for every creative project.",[2248],{"type":520,"attrs":2249},{"color":522},{"type":76,"attrs":2251},{"id":1707,"body":2252},[2253,2256,2258],{"_uid":2254,"markdown":2255,"component":974},"i-e724033f-98f2-4801-b5a7-404bc4465a4d","Use it in a sentence: \"I prefer rooms with ambient, warm lighting. Cool colors make me feel like I'm in a refrigerator.\"",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":2257,"initial":1899,"component":156,"backgroundColor":157},"i-793a8052-0f96-49ad-90eb-f32e0bf85139",{"_uid":2259,"cards":2260,"component":553},"i-ff3c1c34-4eac-47a2-905f-08fc793f5cef",[2261,2272],{"_uid":2262,"image":2263,"button":2267,"component":541},"77e64516-1497-4c12-b188-aa73f43df7db",{"id":2264,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":2265,"copyright":34,"fieldtype":36,"meta_data":2266,"is_external_url":16},17844743,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F287x510\u002F56415bd66c\u002Fcolor_tone_terminology_handbook-_tint-_tone-_shade-_and_more_image_6.webp",{},[2268],{"_uid":2269,"icon":34,"link":2270,"size":90,"text":540,"type":92,"component":93},"a94d1ee5-5e25-49b6-ae34-2d3c85208ccd",{"id":34,"url":2271,"linktype":88,"fieldtype":89,"cached_url":2271},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fsocial-media\u002Finstagram-stories\u002Fnew-colors\u002F",{"_uid":2273,"image":2274,"button":2278,"component":541},"8eeff705-3bb5-4702-be0a-04874c23daf1",{"id":2275,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":2276,"copyright":34,"fieldtype":36,"meta_data":2277,"is_external_url":16},17844740,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F361x510\u002Fa4968d362d\u002Fcolor_tone_terminology_handbook-_tint-_tone-_shade-_and_more_image_7.webp",{},[2279],{"_uid":2280,"icon":34,"link":2281,"size":90,"text":540,"type":92,"component":93},"8073c201-fe1d-47c0-a5c9-951d7dca12fa",{"id":34,"url":2282,"linktype":88,"fieldtype":89,"cached_url":2282},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fposters\u002Fcolorful-spaces\u002F",{"type":98,"attrs":2284,"content":2285},{"level":100,"textAlign":134},[2286],{"text":2287,"type":59,"marks":2288},"Undertone",[2289],{"type":68},{"type":55,"attrs":2291,"content":2292},{"textAlign":134},[2293],{"text":2294,"type":59},"An undertone is the subtle color that lies beneath the main color or the overtone. It's not always immediately visible, especially in neutral tones. But it significantly influences how the color interacts with other colors and how it appears in different lighting conditions.",{"type":76,"attrs":2296},{"id":1707,"body":2297},[2298],{"_uid":2299,"emoji":34,"bgColor":47,"markdown":2300,"component":152},"i-27a3bacb-7db6-44fe-b638-df284854254f","To find the undertone of a color, you can view it in different lighting conditions and place it against a pure white or gray to compare. You can also use digital tools such as [Linearity Curve's (formerly Vectornator) Color Picker](https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Fcurve\u002Fipad\u002Fuser-guide\u002Fcolors\u002Fcolor-picker\u002F) tool to pick a color on an image and analyze its **color values**.",{"type":55,"attrs":2302,"content":2303},{"textAlign":134},[2304],{"text":2305,"type":59},"For example, you may place two light grays next to each other and find that one gray has a warmer orange undertone while the other has a cooler blue undertone.",{"type":76,"attrs":2307},{"id":1707,"body":2308},[2309,2312,2314],{"_uid":2310,"source":2311,"component":1885},"i-65225b85-1a6e-481d-99c7-b7cc430acd47","\u003Ciframe src=\"https:\u002F\u002Fassets.pinterest.com\u002Fext\u002Fembed.html?id=123919427240279237\" height=\"445\" width=\"345\" frameborder=\"0\" scrolling=\"no\">\u003C\u002Fiframe>",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":2313,"initial":1899,"component":156,"backgroundColor":157},"i-b00bc499-a886-4266-99a6-320a79ae4b6b",{"_uid":2315,"markdown":2316,"component":974},"i-7924a090-7015-456a-b920-075f8fe9a3ec","Use it in a sentence: \"This blue paint appears purely blue in the mornings, but in the afternoon light, I can see a slight green undertone.\"",{"type":98,"attrs":2318,"content":2319},{"level":100,"textAlign":134},[2320],{"text":2321,"type":59,"marks":2322},"Overtone",[2323],{"type":68},{"type":55,"attrs":2325,"content":2326},{"textAlign":134},[2327,2329,2333],{"text":2328,"type":59},"Overtones define the dominant visual impact of a color. An overtone is the immediate color identification that distinguishes the ",{"text":2330,"type":59,"marks":2331},"main color category",[2332],{"type":68},{"text":2334,"type":59},", such as red, blue, green, etc. It's the color that we refer to in everyday language.",{"type":76,"attrs":2336},{"id":1707,"body":2337},[2338,2341,2343],{"_uid":2339,"emoji":34,"bgColor":47,"markdown":2340,"component":152},"i-1c9e6def-20c5-4271-a203-f2f3e72eae5e","A blue with a slight green overtone is still predominantly blue but carries a hint of green immediately visible to the naked eye. Orange-red could be paired with this as a complementary color or with green to create an [analogous color scheme](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcolor-theory\u002F).",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":2342,"initial":1899,"component":156,"backgroundColor":157},"i-31460a53-94e3-4636-9fc2-cdaec8f679cc",{"_uid":2344,"source":2345,"component":1885},"i-9210e39f-9a47-41b3-9a69-a274c107acbd","\u003Ciframe src=\"https:\u002F\u002Fassets.pinterest.com\u002Fext\u002Fembed.html?id=66005950779870449\" height=\"445\" width=\"345\" frameborder=\"0\" scrolling=\"no\">\u003C\u002Fiframe>",{"type":55,"attrs":2347,"content":2348},{"textAlign":134},[2349,2351,2355],{"text":2350,"type":59},"This influences immediate color pairing decisions, as overtones determine the ",{"text":2352,"type":59,"marks":2353},"visible color harmony",[2354],{"type":68},{"text":2356,"type":59}," and contrast. Recognizing and understanding overtones helps create aesthetically pleasing color combinations, ensuring visual harmony and appeal in various creative applications.",{"type":76,"attrs":2358},{"id":1707,"body":2359},[2360],{"_uid":2361,"markdown":2362,"component":974},"i-8098948b-1278-4ca5-bc59-bbb4d631a7a0","Use it in a sentence: \"To create a calm atmosphere, you can choose from a color guide of mixed colors with green overtones.\"",{"type":98,"attrs":2364,"content":2365},{"level":100,"textAlign":134},[2366],{"text":2367,"type":59,"marks":2368},"Color cast (or color bias)",[2369],{"type":68},{"type":55,"attrs":2371,"content":2372},{"textAlign":134},[2373],{"text":2374,"type":59},"Most commonly used in photography and video production, color cast describes the lighting conditions that alter the coloring to the overall image.",{"type":55,"attrs":2376,"content":2377},{"textAlign":134},[2378],{"text":2379,"type":59},"The presence of a color cast can significantly impact the overall perception of colors in an image or a design. It can make the colors appear unnatural and unbalanced, affecting the visual appeal and the effectiveness of the image.",{"type":55,"attrs":2381,"content":2382},{"textAlign":134},[2383],{"text":2384,"type":59},"For example, a photo taken under warm-colored tungsten light may appear to have a yellow or brown color all over. Similarly, photographing under fluorescent light will give all the colors in your photo a blue undertone.",{"type":76,"attrs":2386},{"id":1707,"body":2387},[2388],{"_uid":2389,"emoji":34,"bgColor":47,"markdown":2390,"component":152},"i-6663ee5b-15af-4833-808c-db9e560955f6","The color cast affects the trueness of the hues in your images. But it can be corrected using the **appropriate white balance settings** on your camera or by editing the image's color values afterward.",{"type":55,"attrs":2392,"content":2393},{"textAlign":134},[2394],{"text":2395,"type":59},"Different color formats also affect the color cast of digital images. Images in the RGB space look bright and intense on screens but often print with a slight green color cast.",{"type":55,"attrs":2397,"content":2398},{"textAlign":134},[2399,2401,2405],{"text":2400,"type":59},"On the other hand, changing RGB images into the ",{"text":2402,"type":59,"marks":2403},"CMYK color space",[2404],{"type":68},{"text":2406,"type":59}," for printing sometimes adds a bluer color cast, which makes the overall image appear darker.",{"type":76,"attrs":2408},{"id":1707,"body":2409},[2410,2413,2415],{"_uid":2411,"source":2412,"component":1885},"i-6394ce72-f02a-4657-a929-e6f219b7b399","\u003Ciframe src=\"https:\u002F\u002Fassets.pinterest.com\u002Fext\u002Fembed.html?id=17240411049353182\" height=\"563\" width=\"345\" frameborder=\"0\" scrolling=\"no\">\u003C\u002Fiframe>",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":2414,"initial":1899,"component":156,"backgroundColor":157},"i-83ffbd6f-913e-4683-8b91-ac3d5c52af8f",{"_uid":2416,"markdown":2417,"component":974},"i-005eba00-a57d-475c-a773-7af5b3640808","Use it in a sentence: \"If you shoot under artificial lighting you may get a warm yellow color cast in your photos.\"",{"type":98,"attrs":2419,"content":2420},{"level":100,"textAlign":134},[2421],{"text":2422,"type":59,"marks":2423},"Terminology misunderstandings: common confusions and their explanations",[2424],{"type":68},{"type":55,"attrs":2426,"content":2427},{"textAlign":134},[2428],{"text":2429,"type":59},"In the vibrant design and art world, the various elements of color terminology can get muddled up. Let's look at a few common terminology blunders and the explanations that will put them to rest once and for all.",{"type":98,"attrs":2431,"content":2432},{"level":168,"textAlign":134},[2433],{"text":2434,"type":59,"marks":2435},"Hue vs color: which one to use?",[2436],{"type":68},{"type":55,"attrs":2438,"content":2439},{"textAlign":134},[2440,2444],{"text":2441,"type":59,"marks":2442},"Misunderstanding",[2443],{"type":68},{"text":2445,"type":59},": Many use the terms ‘hue’ and ‘color’ interchangeably to mean 'red,' 'purple,' etc.",{"type":55,"attrs":2447,"content":2448},{"textAlign":134},[2449,2453,2455,2459],{"text":2450,"type":59,"marks":2451},"Explanation",[2452],{"type":68},{"text":2454,"type":59},": Hue refers to the dominant color family (red, blue, green, etc.), and color is the general term that encompasses ",{"text":2456,"type":59,"marks":2457},"hue, chroma, and value",[2458],{"type":68},{"text":2460,"type":59},". Hues are the pure forms of primary, secondary, and tertiary colors. But you can use the term 'color' to refer to all of these plus neutral pigments, color tints, gray tones, shade mixtures, and everything in between.",{"type":98,"attrs":2462,"content":2463},{"level":168,"textAlign":134},[2464],{"text":2465,"type":59,"marks":2466},"Mixing up tint, tone, and shade",[2467],{"type":68},{"type":55,"attrs":2469,"content":2470},{"textAlign":134},[2471,2474],{"text":2441,"type":59,"marks":2472},[2473],{"type":68},{"text":2475,"type":59},": Tint, tone, and shade are often wrongly used interchangeably.",{"type":76,"attrs":2477},{"id":1707,"body":2478},[2479],{"_uid":2480,"emoji":34,"bgColor":47,"markdown":2481,"component":152},"i-52a81a8e-8708-40cd-ac3f-fafd7f110dda","**Pro tip:** Remember that tints and tones both include white (these words all have the letter 't' in them). Shades only include black (no letter 't').",{"type":55,"attrs":2483,"content":2484},{"textAlign":134},[2485,2488],{"text":2450,"type":59,"marks":2486},[2487],{"type":68},{"text":325,"type":59},{"type":175,"content":2490},[2491,2501,2511],{"type":178,"content":2492},[2493],{"type":55,"attrs":2494,"content":2495},{"textAlign":134},[2496,2499],{"text":2022,"type":59,"marks":2497},[2498],{"type":68},{"text":2500,"type":59},": A hue mixed with white. This creates a bright color value.",{"type":178,"content":2502},[2503],{"type":55,"attrs":2504,"content":2505},{"textAlign":134},[2506,2509],{"text":2072,"type":59,"marks":2507},[2508],{"type":68},{"text":2510,"type":59},": A hue mixed with gray. Tones are desaturated colors with a low chromatic intensity.",{"type":178,"content":2512},[2513],{"type":55,"attrs":2514,"content":2515},{"textAlign":134},[2516,2519],{"text":2150,"type":59,"marks":2517},[2518],{"type":68},{"text":2520,"type":59},": A hue mixed with black. This creates a darker color value.",{"type":98,"attrs":2522,"content":2523},{"level":168,"textAlign":134},[2524],{"text":2525,"type":59,"marks":2526},"Confusion between warm and cool colors",[2527],{"type":68},{"type":55,"attrs":2529,"content":2530},{"textAlign":134},[2531,2534],{"text":2441,"type":59,"marks":2532},[2533],{"type":68},{"text":2535,"type":59},": The categorization of certain colors, like green and purple, as either warm or cool can cause confusion.",{"type":55,"attrs":2537,"content":2538},{"textAlign":134},[2539,2542],{"text":2450,"type":59,"marks":2540},[2541],{"type":68},{"text":2543,"type":59},": Green with more yellow could be considered warmer, while green with more blue appears cooler. A purple mixed with more blue is cool, while purple with more red is warm.",{"type":76,"attrs":2545},{"id":1707,"body":2546},[2547],{"_uid":2548,"title":1960,"button":2549,"component":94,"description":1971,"backgroundColor":508},"i-0003bdfb-85ca-4052-896d-c330ef646080",[2550],{"_uid":2551,"icon":34,"link":2552,"size":90,"text":91,"type":92,"component":93},"7e296638-ca00-4c7d-bf2d-61143fc54ca8",{"id":1965,"url":34,"linktype":1760,"fieldtype":89,"cached_url":1966,"story":2553},{"name":1968,"id":1969,"uuid":1965,"slug":1970,"url":1966,"full_slug":1966,"_stopResolving":1094},{"type":98,"attrs":2555,"content":2556},{"level":168,"textAlign":134},[2557],{"text":2558,"type":59,"marks":2559},"Are overtones and undertones only tones?",[2560],{"type":68},{"type":55,"attrs":2562,"content":2563},{"textAlign":134},[2564,2567],{"text":2441,"type":59,"marks":2565},[2566],{"type":68},{"text":2568,"type":59},": Overtones and undertones are often overlooked or confused with each other or 'tones' in general.",{"type":55,"attrs":2570,"content":2571},{"textAlign":134},[2572,2575,2577,2581],{"text":2450,"type":59,"marks":2573},[2574],{"type":68},{"text":2576,"type":59},": Overtones define the parent colors, while undertones are the subtle colors that remain beneath the surface color and are more difficult to distinguish. The overtones are usually ",{"text":2578,"type":59,"marks":2579},"functional colors",[2580],{"type":68},{"text":2582,"type":59}," that form the base of a color scheme, while the undertones could be used as accent colors along with other additional colors.",{"type":98,"attrs":2584,"content":2585},{"level":100,"textAlign":134},[2586],{"text":2587,"type":59,"marks":2588},"What you've learned",[2589],{"type":68},{"type":55,"attrs":2591,"content":2592},{"textAlign":134},[2593,2595,2599],{"text":2594,"type":59},"We've explored the basics of color and a few ",{"text":2596,"type":59,"marks":2597},"complex color concepts",[2598],{"type":68},{"text":2600,"type":59},". You can now confidently discuss color in design and art, knowing that you're communicating the correct color structures.",{"type":76,"attrs":2602},{"id":1707,"body":2603},[2604],{"_uid":2605,"emoji":34,"bgColor":47,"markdown":2606,"component":152},"i-0cc3f853-f4c4-4e5d-a0fa-489f07c0527d","Using the correct color terminology will also help you with [team collaboration](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fteamwork\u002F), ensuring everyone's on the same page with projects.",{"type":55,"attrs":2608,"content":2609},{"textAlign":134},[2610],{"text":2611,"type":59},"This knowledge is beneficial while creating your color palette or painting at home. Now you know that when you add white paint to a hue, it's a tint, and when you add black paint, it's a shade.",{"type":55,"attrs":2613,"content":2614},{"textAlign":134},[2615,2617,2621],{"text":2616,"type":59},"Understanding the various components of ",{"text":2618,"type":59,"marks":2619},"color perception",[2620],{"type":68},{"text":2622,"type":59}," will also help you choose compatible colors for a complementary color scheme. You know that red complements green, but if a red has an orange undertone you can pair it with a blue-green for a more harmonious look.",{"type":55,"attrs":2624,"content":2625},{"textAlign":134},[2626,2628,2633],{"text":2627,"type":59},"To make it easier for you to find the hue, brightness, saturation levels, and undertones of colors in your images, you can use ",{"text":2629,"type":59,"marks":2630},"design software like Linearity Curve",[2631],{"type":131,"attrs":2632},{"href":1565,"uuid":134,"anchor":134,"target":1841,"linktype":88},{"text":2634,"type":59},". Our platform provides helpful color management tools such as the Color Picker and Color Palette.",{"type":55,"attrs":2636,"content":2637},{"textAlign":134},[2638,2640,2652],{"text":2639,"type":59},"These colour concepts sit at the foundation of every design decision — colour palette choices, contrast, hierarchy, and visual depth. 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Select “All templates” to explore the three collections: Business, Events, and Social Media.\n- Templates are displayed as thumbnails, offering a quick preview of their style and layout.\n- Tap on your chosen template to see it in full. You can zoom in on this preview screen to see all the details.\n- Tap the “Use Template” button to open it in the Editor.\n\n**How to edit Linearity Templates**\n\nIt’s important to remember that all the elements within our templates are fully customizable, so feel free to use as much or as little of the already existing layout, colors, fonts, images, and shapes as desired.\n\nChange up the colors, add your own message with the Text Tool, and swap out any images with your won.\n\nYou can also tap into other intuitive features, such as [**AI backgrounds**](\u002Ffeatures\u002Fai-backgrounds),[ ](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fai-backgrounds\u002F)the [**Brush Tool**](\u002Ffeatures\u002Fbrush-tool), [**Pen Tool**](\u002Ffeatures\u002Fpen-tool), [**Shape Builder**](\u002Ffeatures\u002Fshape-builder), [**Auto Trace**,](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fauto-trace) and more to add even more personal touches to each template.\n\nIn Linearity Move you can also use [**Auto animate**](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fauto-animate\u002F), [**GIF export**](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fgif-export), Animation presets and [**Design and animate mode**](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fdesign-vs-animate-mode\u002F)[.](\u002Ffeatures\u002Fdesign-vs-animate-mode) Let our templates be the starting point for your limitless creativity!\n\n**Don't have Linearity Curve or Move yet?** Quickly download them to start using templates. 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Prompt-based edits can replace objects, alter the background, extend a composition, or shift lighting and mood. These operations are powerful because they can reinterpret complex visual relationships in one step.",{"type":55,"attrs":5118,"content":5119},{"textAlign":134},[5120],{"text":5121,"type":59},"The tradeoff is structural access. Unless elements have been separated into layers or masks, the objects inside a flat image are not independent design components.",{"type":55,"attrs":5123,"content":5124},{"textAlign":134},[5125],{"type":5096,"attrs":5126},{"id":5127,"alt":34,"src":5128,"title":34,"source":34,"copyright":34,"meta_data":5129},210041378151062,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F2934x1834\u002F9d517845db\u002Fimage-blog-1.png",{"size":5130},"2934x1834",{"type":98,"attrs":5132,"content":5133},{"level":168,"textAlign":134},[5134],{"text":5135,"type":59},"Editing paths",{"type":55,"attrs":5137,"content":5138},{"textAlign":134},[5139],{"text":5140,"type":59},"Vector editing works at the object and geometry level. A designer can select a shape, move its anchor points, change its fill, adjust a stroke, or reuse it elsewhere. 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You stay in control.",{"type":55,"attrs":6302,"content":6303},{"textAlign":134},[6304],{"type":5096,"attrs":6305},{"id":6306,"alt":34,"src":6307,"title":34,"source":34,"copyright":34,"meta_data":6308},210040359725461,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1588x1080\u002Fc1e0dd08f7\u002Fimage-generation.gif",{},{"type":98,"attrs":6310,"content":6311},{"level":100,"textAlign":134},[6312],{"text":6313,"type":59},"How to generate an image with AI",{"type":98,"attrs":6315,"content":6316},{"level":168,"textAlign":134},[6317],{"text":6318,"type":59},"1. Start with the purpose",{"type":55,"attrs":6320,"content":6321},{"textAlign":134},[6322],{"text":6323,"type":59},"Before describing the scene, decide what the image needs to do. A homepage hero, square social post, product announcement and email banner all need different compositions. 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