[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"en\u002Fblog\u002Fdesign-composition-guide":3,"en\u002Fsettings-page":3306,"blog-what-to-read-next-section":5202},{"content":4,"full_slug":3301,"id":3302,"name":3303,"path":96,"published_at":3304,"uuid":3305},{"tag":5,"_uid":2395,"image":2396,"title":2404,"author":2405,"widget":2434,"bgColor":46,"content":2436,"noIndex":15,"noFollow":15,"component":771,"thumbnail":3295,"meta_image":3297,"meta_title":33,"page_title":33,"description":3299,"publishedDate":3300,"hideFromSitemap":15,"meta_description":33},[6,803],{"name":7,"created_at":8,"published_at":9,"updated_at":10,"id":11,"uuid":12,"content":13,"slug":795,"full_slug":796,"sort_by_date":96,"position":797,"tag_list":798,"is_startpage":15,"parent_id":799,"meta_data":96,"group_id":800,"first_published_at":801,"release_id":96,"lang":789,"path":96,"alternates":802,"default_full_slug":96,"translated_slugs":96,"_stopResolving":791},"Creative Insights","2024-08-26T14:14:02.775Z","2025-02-12T14:24:09.248Z","2025-02-12T14:24:09.275Z",540225996,"20320e46-5cb9-4165-8067-0dfa4b555d83",{"_uid":14,"title":7,"noIndex":15,"noFollow":15,"component":16,"reference":17,"meta_image":792,"meta_title":33,"page_title":33,"description":781,"illustration":794,"hideFromSitemap":15,"meta_description":33},"5c205721-21c3-4d91-9d2d-0e954b03006e",false,"BlogCategoryOverviewPage",{"name":18,"created_at":19,"published_at":20,"updated_at":21,"id":22,"uuid":23,"content":24,"slug":782,"full_slug":783,"sort_by_date":96,"position":784,"tag_list":785,"is_startpage":15,"parent_id":786,"meta_data":96,"group_id":787,"first_published_at":788,"release_id":96,"lang":789,"path":96,"alternates":790,"default_full_slug":96,"translated_slugs":96,"_stopResolving":791},"10 animation ideas to get you started with Move","2024-09-25T13:03:01.388Z","2026-09-05T00:16:42.798Z","2026-09-05T00:16:42.816Z",553927338,"6a8edbe8-6525-4d99-aa73-69d3a56cbc0b",{"tag":25,"_uid":27,"image":28,"title":18,"author":39,"widget":41,"bgColor":46,"content":47,"noIndex":15,"noFollow":15,"wistiaId":33,"component":771,"thumbnail":772,"youtubeId":33,"meta_image":776,"meta_title":779,"page_title":33,"description":33,"publishedDate":780,"hideFromSitemap":15,"meta_description":781},[26],"a5aa344d-168e-4b53-8361-fddc26b8616c","052fb883-596e-4db6-a148-53187b2ccc75",[29],{"_uid":30,"image":31,"imageAlt":37,"component":38},"26a25cb2-4940-40c0-8ad9-65949b1ed35e",{"id":32,"alt":33,"name":33,"focus":33,"title":33,"source":33,"filename":34,"copyright":33,"fieldtype":35,"meta_data":36,"is_external_url":15},17435659,"","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fx\u002F3487d0c843\u002Fanimation-ideas-newblogcover.avif","asset",{},"Linearity","Image",[40],"26c4442c-0fbe-4855-95ec-d409af7af3f4",{"id":42,"alt":43,"name":33,"focus":33,"title":43,"source":33,"filename":44,"copyright":33,"fieldtype":35,"meta_data":45,"is_external_url":15},18931935,"Animation ideas to get you started with Move | Linearity","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fbfe0781fa8\u002Fanimation-ideas_widget.png",{},"decor-salmon",[48],{"_uid":49,"content":50,"component":770},"ea33439b-b0e9-4682-840f-b4aacae56bc3",{"type":51,"content":52},"doc",[53,64,74,85,106,123,132,141,147,158,170,177,184,202,212,230,236,243,252,258,285,291,298,316,322,340,346,353,365,375,387,405,412,422,432,444,450,457,469,487,493,510,516,523,527,533,544,550,557,567,573,599,630,637,641,647,665,679,686,696,702,734,751],{"type":54,"content":55},"paragraph",[56],{"text":57,"type":58,"marks":59},"Want to start animating but not sure where to start? Or just looking for inspiration for your next animation project?","text",[60],{"type":61,"attrs":62},"textStyle",{"color":63},"#111717",{"type":65,"attrs":66},"blok",{"id":67,"body":68},"bff61e2c-1527-4941-ad06-749059c8189f",[69],{"_uid":70,"emoji":71,"bgColor":46,"markdown":72,"component":73},"i-34052b6c-2c39-4637-981c-7045c1f4c77c","💡","[Linearity Move](https:\u002F\u002Fwww.linearity.io\u002Fmove\u002F) has all the tools you need to turn static designs and drawings into **stunning animations**.","BlogComponentDisclaimer",{"type":54,"content":75},[76,78,83],{"text":77,"type":58},"Below is a list of Linearity Academy tutorials with step-by-step instructions on creating engaging animated visuals for social media, ads, and announcements—or to ",{"text":79,"type":58,"marks":80},"populate your portfolio",[81],{"type":82},"bold",{"text":84,"type":58},".",{"type":54,"content":86},[87,89,99,101,105],{"text":88,"type":58},"These ideas are also perfect for you if you're a ",{"text":90,"type":58,"marks":91},"design student or teacher",[92],{"type":93,"attrs":94},"link",{"href":95,"uuid":96,"anchor":96,"target":97,"linktype":98},"https:\u002F\u002Fwww.linearity.io\u002Fresources\u002Feducation\u002F",null,"_blank","url",{"text":100,"type":58}," looking for animation exercises to ",{"text":102,"type":58,"marks":103},"learn new skills",[104],{"type":82},{"text":84,"type":58},{"type":65,"attrs":107},{"id":67,"body":108},[109],{"_uid":110,"title":111,"button":112,"component":122},"i-5aafc9e1-e433-47de-9f2c-e403caaa20f5","Jumpstart your creative ideas with Linearity Curve and Linearity Move",[113],{"_uid":114,"icon":33,"link":115,"size":118,"text":119,"type":120,"component":121},"38501b42-2884-451e-ac18-46fe259c0303",{"id":33,"url":116,"linktype":98,"fieldtype":117,"cached_url":116},"https:\u002F\u002Fwww.linearity.io\u002Fget-started","multilink","medium","Download the Linearity suite","whiteFill","BaseButton","BlogLinearitySuite",{"type":124,"attrs":125,"content":127},"heading",{"level":126},2,[128],{"text":129,"type":58,"marks":130},"1. 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Animate UI designs for apps",[297],{"type":82},{"type":54,"content":299},[300,302,306,308,314],{"text":301,"type":58},"Do you have ideas for user interfaces or ",{"text":303,"type":58,"marks":304},"static UI\u002FUX wireframes",[305],{"type":82},{"text":307,"type":58}," that you'd like to animate for a presentation? Import your designs into Move and make them come alive with our easy-to-use ",{"text":309,"type":58,"marks":310},"Timeline and Keyframe",[311],{"type":93,"attrs":312},{"href":313,"uuid":96,"anchor":96,"target":97,"linktype":98},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Fmove\u002Fmac\u002Fuser-guide\u002Finterface\u002Ftimeline",{"text":315,"type":58}," features.",{"type":65,"attrs":317},{"id":67,"body":318},[319],{"_uid":320,"emoji":33,"bgColor":46,"markdown":321,"component":73},"i-f66e617d-412d-4405-9fdd-6540cc526c77","Even if you're not a UI\u002FUX designer, animated wireframes are a great addition to your portfolio.",{"type":54,"content":323},[324,329,335],{"text":325,"type":58,"marks":326},"Watch the tutorial video below to follow Linearity's Senior Designer Maddy as she creates ",[327],{"type":61,"attrs":328},{"color":63},{"text":330,"type":58,"marks":331},"animated UI elements",[332],{"type":93,"attrs":333},{"href":334,"uuid":96,"anchor":96,"target":97,"linktype":98},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Ftutorials\u002Fanimate-with-move\u002Fanimating-ui-elements-with-linearity-move-on-ipad",{"text":336,"type":58,"marks":337}," on an iPad:",[338],{"type":61,"attrs":339},{"color":63},{"type":65,"attrs":341},{"id":67,"body":342},[343],{"src":344,"_uid":345,"component":176},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FpjcGuPXaWVI","i-004ceed0-51cb-4e5f-b961-59195849a1fa",{"type":124,"attrs":347,"content":348},{"level":126},[349],{"text":350,"type":58,"marks":351},"5. Rotate different shapes",[352],{"type":82},{"type":54,"content":354},[355,357,363],{"text":356,"type":58},"You can use shapes in so many ways to tell a story. 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You can experiment with moving the pivot points to take it to the next level.",{"type":65,"attrs":388},{"id":67,"body":389},[390,393],{"src":391,"_uid":392,"component":176},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002F5aGAEev7O1g","i-d781cf2f-73a0-421d-a393-cbe86010c189",{"_uid":394,"title":395,"button":396,"component":402,"description":403,"backgroundColor":404},"i-81d5aa7d-1d2e-47b8-a914-623f21e117e2","Ready to create brand assets that pack a punch?",[397],{"_uid":398,"icon":33,"link":399,"size":118,"text":401,"type":120,"component":121},"013c7842-2c89-4a1d-bd7f-c2d00cb00671",{"id":33,"url":400,"linktype":98,"fieldtype":117,"cached_url":400},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002F","Get Started","BlogComponentCta","Visit our Academy for free marketing design courses.\n","purple",{"type":124,"attrs":406,"content":407},{"level":126},[408],{"text":409,"type":58,"marks":410},"6. 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You can add them to your website, make looping GIFs, turn them into **Slackmoji for your Slack workspace**, or use them in promotional videos.",{"type":54,"content":494},[495,500,506],{"text":496,"type":58,"marks":497},"Take your icons to the next level with our easy-to-follow ",[498],{"type":61,"attrs":499},{"color":63},{"text":501,"type":58,"marks":502},"icon animation tutorial",[503],{"type":93,"attrs":504},{"href":505,"uuid":96,"anchor":96,"target":97,"linktype":98},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Ftutorials\u002Fanimate-with-move\u002Fanimated-icon",{"text":169,"type":58,"marks":507},[508],{"type":61,"attrs":509},{"color":63},{"type":65,"attrs":511},{"id":67,"body":512},[513],{"src":514,"_uid":515,"component":176},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FwYO6EvgLGWY","i-e7e22d89-af70-47c0-8b42-145ad3e31184",{"type":124,"attrs":517,"content":518},{"level":126},[519],{"text":520,"type":58,"marks":521},"8. 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It's a **user-friendly animation software** that's [easy enough for students](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Feducation-pricing\u002F) and advanced enough for professionals.",{"type":54,"content":703},[704,706,710,712,718,720,726,728,732],{"text":705,"type":58},"Linearity Move is also ",{"text":707,"type":58,"marks":708},"seamlessly integrated",[709],{"type":82},{"text":711,"type":58}," with our powerful design software, ",{"text":713,"type":58,"marks":714},"Linearity Curve",[715],{"type":93,"attrs":716},{"href":717,"uuid":96,"anchor":96,"target":97,"linktype":98},"https:\u002F\u002Fwww.linearity.io\u002Fcurve\u002F",{"text":719,"type":58},", and other design ",{"text":721,"type":58,"marks":722},"software like Figma",[723],{"type":93,"attrs":724},{"href":725,"uuid":96,"anchor":96,"target":97,"linktype":98},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Ffigma-plugin\u002F",{"text":727,"type":58},". 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That way, you can pinpoint the method best for you and use it to deliver a killer end product.",{"type":54,"content":858},[859],{"text":860,"type":58},"Ready to get started? Let’s run through the key differences between these two popular types of animation.",{"type":65,"attrs":862},{"id":863,"body":864},"9d7b30a1-76d0-4568-93c1-ffa19ae4a8b3",[865],{"_uid":866,"title":867,"button":868,"component":402,"description":872,"backgroundColor":873},"i-dcfadd96-037d-4f5d-ad70-ffc0e2a1c84d","Jumpstart your ideas with Linearity Curve\n",[869],{"_uid":870,"icon":33,"link":871,"size":118,"text":401,"type":120,"component":121},"e5e02788-07cf-4d00-8e8a-93084414d9ff",{"id":33,"url":116,"linktype":98,"fieldtype":117,"cached_url":116},"Take your designs to the next level.\n\n","orange",{"type":124,"attrs":875,"content":876},{"level":126},[877],{"text":878,"type":58,"marks":879},"Historical context: the rise of animation and motion graphics",[880],{"type":82},{"type":54,"content":882},[883],{"text":884,"type":58},"The desire to capture movement and bring life to still images stretches back centuries, with early examples like the flip book (1800s).",{"type":54,"content":886},[887,889,893,895,900,902,910,912,916],{"text":888,"type":58},"The birth of animation as we know it began with the invention of celluloid film in the ",{"text":890,"type":58,"marks":891},"late 19th century",[892],{"type":82},{"text":894,"type":58},". 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with animation for specific purposes beyond character-driven narratives.",{"type":124,"attrs":1022,"content":1023},{"level":936},[1024],{"text":1025,"type":58,"marks":1026},"Motion graphics take center stage (1960s–present):",[1027],{"type":82},{"type":943,"content":1029},[1030],{"type":946,"content":1031},[1032],{"type":54,"content":1033},[1034,1038,1040,1044,1046,1050,1052,1059],{"text":1035,"type":58,"marks":1036},"Saul Bass and title sequences:",[1037],{"type":82},{"text":1039,"type":58}," The legendary graphic designer Saul Bass revolutionized title sequences with iconic works for films like ",{"text":1041,"type":58,"marks":1042},"Psycho",[1043],{"type":899},{"text":1045,"type":58}," (1960) and ",{"text":1047,"type":58,"marks":1048},"North by Northwest ",[1049],{"type":899},{"text":1051,"type":58},"(1959), showcasing the power of ",{"text":1053,"type":58,"marks":1054},"motion graphics",[1055,1058],{"type":93,"attrs":1056},{"href":1057,"uuid":96,"anchor":96,"target":97,"linktype":98},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fmotion-design\u002F",{"type":909},{"text":1060,"type":58}," in storytelling without characters.",{"type":65,"attrs":1062},{"id":863,"body":1063},[1064],{"src":1065,"_uid":1066,"component":176},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002Faj6aBuC1Lb8?feature=oembed","i-1125e358-3609-46ce-a788-088bee25dbf7",{"type":943,"content":1068},[1069,1079],{"type":946,"content":1070},[1071],{"type":54,"content":1072},[1073,1077],{"text":1074,"type":58,"marks":1075},"Rise of television and advertising:",[1076],{"type":82},{"text":1078,"type":58}," The growth of television and advertising created a demand for clear, concise, and visually engaging messages—a perfect fit for motion graphics.",{"type":946,"content":1080},[1081],{"type":54,"content":1082},[1083,1091,1095],{"text":1084,"type":58,"marks":1085},"Computer animation revolution",[1086,1089,1090],{"type":93,"attrs":1087},{"href":1088,"uuid":96,"anchor":96,"target":97,"linktype":98},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcomputer-animation\u002F",{"type":82},{"type":909},{"text":1092,"type":58,"marks":1093},":",[1094],{"type":82},{"text":1096,"type":58}," The arrival of powerful computers in the late 20th century opened doors for sophisticated 3D motion graphics and visual effects, further solidifying motion graphics as a distinct field.",{"type":54,"content":1098},[1099],{"text":1100,"type":58},"Today, animation and motion graphics co-exist and often complement each other. But what are the two different techniques? How do they differ? Are they similar in any way? Keep reading to find out.",{"type":124,"attrs":1102,"content":1103},{"level":126},[1104],{"text":1105,"type":58,"marks":1106},"What's motion graphics?",[1107],{"type":82},{"type":54,"content":1109},[1110,1112,1116,1118,1125],{"text":1111,"type":58},"This is a small",{"text":1113,"type":58,"marks":1114}," subset of animation",[1115],{"type":82},{"text":1117,"type":58}," that makes previously static images more dynamic. It deals almost exclusively with 2D graphics and ",{"text":1119,"type":58,"marks":1120},"2D graphic software",[1121,1124],{"type":93,"attrs":1122},{"href":1123,"uuid":96,"anchor":96,"target":97,"linktype":98},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002F2d-animation-software\u002F",{"type":909},{"text":1126,"type":58},". ",{"type":54,"content":1128},[1129,1136],{"text":1130,"type":58,"marks":1131},"Creating motion graphics",[1132,1135],{"type":93,"attrs":1133},{"href":1134,"uuid":96,"anchor":96,"target":97,"linktype":98},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-make-motion-graphics\u002F",{"type":909},{"text":1137,"type":58}," enhances the visual impact of an otherwise lifeless image, it doesn’t do anything to further its narrative or give it one at all.",{"type":54,"content":1139},[1140,1142,1146],{"text":1141,"type":58},"For example, do you know when you’re shopping online that a quick buy option appears on screen? Or when a static banner pauses when you hover over it? That’s motion graphics. It’s a ",{"text":1143,"type":58,"marks":1144},"simple, effective, and widely used ",[1145],{"type":82},{"text":1147,"type":58},"part of media that millions of people use or encounter every single day.",{"type":65,"attrs":1149},{"id":863,"body":1150},[1151],{"_uid":1152,"emoji":33,"bgColor":46,"markdown":1153,"component":73},"i-b2e794be-3d69-4324-8730-a925eb630d86","Looking for the secret sauce to motion design? Check out our toolbox of [motion graphics resources](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fmotion-design-resources\u002F) every professional designer needs.",{"type":124,"attrs":1155,"content":1156},{"level":126},[1157],{"text":1158,"type":58,"marks":1159},"10 examples of motion graphics",[1160],{"type":82},{"type":54,"content":1162},[1163,1165,1169],{"text":1164,"type":58},"Despite being one of the most popular animation modes, it’s often hard to spot. Here are some ",{"text":1166,"type":58,"marks":1167},"well-known examples",[1168],{"type":82},{"text":1170,"type":58}," of when it’s put to good use:",{"type":1172,"attrs":1173,"content":1175},"ordered_list",{"order":1174},1,[1176,1187,1193,1199,1205,1211,1217,1223,1229,1235],{"type":946,"content":1177},[1178],{"type":54,"content":1179},[1180],{"text":1181,"type":58,"marks":1182},"Dynamic logos",[1183,1186],{"type":93,"attrs":1184},{"href":1185,"uuid":96,"anchor":96,"target":97,"linktype":98},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimated-logos\u002F",{"type":909},{"type":946,"content":1188},[1189],{"type":54,"content":1190},[1191],{"text":1192,"type":58},"Animated page titles",{"type":946,"content":1194},[1195],{"type":54,"content":1196},[1197],{"text":1198,"type":58},"Lower Thirds or title cards",{"type":946,"content":1200},[1201],{"type":54,"content":1202},[1203],{"text":1204,"type":58},"UI animation",{"type":946,"content":1206},[1207],{"type":54,"content":1208},[1209],{"text":1210,"type":58},"Animated icons",{"type":946,"content":1212},[1213],{"type":54,"content":1214},[1215],{"text":1216,"type":58},"Graphic design videos",{"type":946,"content":1218},[1219],{"type":54,"content":1220},[1221],{"text":1222,"type":58},"Explainer videos",{"type":946,"content":1224},[1225],{"type":54,"content":1226},[1227],{"text":1228,"type":58},"Music videos",{"type":946,"content":1230},[1231],{"type":54,"content":1232},[1233],{"text":1234,"type":58},"Online Video transitions",{"type":946,"content":1236},[1237],{"type":54,"content":1238},[1239],{"text":1240,"type":58},"GIFs",{"type":124,"attrs":1242,"content":1243},{"level":126},[1244],{"text":1245,"type":58,"marks":1246},"What's animation?",[1247],{"type":82},{"type":54,"content":1249},[1250],{"text":1251,"type":58},"Now, it’s time to tackle the great, big parent term that is animation.",{"type":54,"content":1253},[1254,1256,1260],{"text":1255,"type":58},"In motion graphics, animation is a technique for giving static imagery movement. However, it’s also an umbrella term that categorizes the ",{"text":1257,"type":58,"marks":1258},"whole field of moving imagery",[1259],{"type":82},{"text":1261,"type":58},", including everything from cartoons and typography to motion graphics itself.",{"type":65,"attrs":1263},{"id":863,"body":1264},[1265,1276,1278],{"_uid":1266,"title":1267,"button":1268,"component":402,"description":1274,"backgroundColor":1275},"i-1df1fdfe-9f7c-4b6c-b041-705763f9f80d","Transform Your ideas into animations",[1269],{"_uid":1270,"icon":33,"link":1271,"size":118,"text":1273,"type":120,"component":121},"773c6fef-c7b4-4ef8-89f5-a0f4568ec5b5",{"id":33,"url":1272,"linktype":98,"fieldtype":117,"cached_url":1272},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Ftutorials\u002Fworkshops\u002Fcreate-your-first-animation-with-linearity-move\u002F","Start tutorial","Linearity Move is perfect for beginners and professionals alike. Make your first animation with Move.\n\n","green",{"lg":33,"md":33,"sm":33,"xl":33,"xs":33,"xl2":33,"xl3":33,"_uid":1277,"initial":926,"component":674,"backgroundColor":675},"i-46896377-e31f-4820-8b07-cd14883b5636",{"_uid":1279,"emoji":33,"bgColor":46,"markdown":1280,"component":73},"i-03f6b4f7-034e-484a-8286-69ed73f22cbc","Think of animation as an all-encompassing umbrella that includes multiple motion graphic design styles.",{"type":54,"content":1282},[1283],{"text":1284,"type":58,"marks":1285},"This means that while motion graphics may always fall under the umbrella of animation, animation doesn’t always exclusively mean motion graphics—get it?",[1286],{"type":61,"attrs":1287},{"color":63},{"type":65,"attrs":1289},{"id":863,"body":1290},[1291],{"_uid":1292,"cards":1293,"component":629},"i-cdf7e245-d38a-4525-bca2-17312925105b",[1294,1305],{"_uid":1295,"image":1296,"button":1300,"component":617},"3316bcc3-0742-4b40-a4aa-58671fe2e4b4",{"id":1297,"alt":33,"name":33,"focus":33,"title":33,"source":33,"filename":1298,"copyright":33,"fieldtype":35,"meta_data":1299,"is_external_url":15},17475474,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F574x1020\u002F6ea7be6791\u002Ffilters_format-webp-_quality-75-1.webp",{},[1301],{"_uid":1302,"icon":33,"link":1303,"size":118,"text":616,"type":120,"component":121},"800bb715-4fac-4066-bc3b-57c2987c165b",{"id":33,"url":1304,"linktype":98,"fieldtype":117,"cached_url":1304},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fanimated-templates\u002Fillustrated-vector-agency-ideas-ad\u002F",{"_uid":1306,"image":1307,"button":1311,"component":617},"b43dae9f-5c33-423f-93fd-d66efd5d0294",{"id":1308,"alt":33,"name":33,"focus":33,"title":33,"source":33,"filename":1309,"copyright":33,"fieldtype":35,"meta_data":1310,"is_external_url":15},17475473,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1019x1020\u002Fd881951188\u002Ffilters_format-webp-_quality-75-2.webp",{},[1312],{"_uid":1313,"icon":33,"link":1314,"size":118,"text":616,"type":120,"component":121},"78651033-1ec1-47b5-a7c7-92405374d872",{"id":33,"url":1315,"linktype":98,"fieldtype":117,"cached_url":1315},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fanimated-templates\u002Fcreative-agency-showreel\u002F",{"type":124,"attrs":1317,"content":1318},{"level":126},[1319],{"text":1320,"type":58,"marks":1321},"5 styles of animation",[1322],{"type":82},{"type":54,"content":1324},[1325,1327],{"text":1326,"type":58},"Under the umbrella of animation, there are ",{"text":1328,"type":58,"marks":1329},"five main styles.",[1330],{"type":82},{"type":54,"content":1332},[1333],{"text":1334,"type":58},"Each one has different costs, uses, and requirements, and together, they are responsible for the entire world of graphics that we know, love, and use today.",{"type":54,"content":1336},[1337],{"text":1338,"type":58},"Here are the five types of animation techniques.",{"type":124,"attrs":1340,"content":1341},{"level":936},[1342],{"text":1343,"type":58,"marks":1344},"1. Traditional animation",[1345],{"type":82},{"type":54,"content":1347},[1348,1350,1354,1356,1360,1362,1366],{"text":1349,"type":58},"Are you familiar with ",{"text":1351,"type":58,"marks":1352},"Tarzan ",[1353],{"type":899},{"text":1355,"type":58},"(1999)? ",{"text":1357,"type":58,"marks":1358},"The Lion King ",[1359],{"type":899},{"text":1361,"type":58},"(1994)? ",{"text":1363,"type":58,"marks":1364},"Pinocchio ",[1365],{"type":899},{"text":1367,"type":58},"(1940)? Well, those are all made using traditional animation methods.",{"type":54,"content":1369},[1370,1372,1376],{"text":1371,"type":58},"Traditional animation is a technique in which each frame is ",{"text":1373,"type":58,"marks":1374},"drawn by hand",[1375],{"type":82},{"text":1377,"type":58},". It can also be known as hand-drawn animation or cel animation, and until the age of computer animation, it was the dominant type of animation used in cinema.",{"type":65,"attrs":1379},{"id":863,"body":1380},[1381],{"src":1382,"_uid":1383,"component":176},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002Fie53R2HEZ6g?feature=oembed","i-6643561a-5b94-41a8-b409-0a1dd6f72828",{"type":124,"attrs":1385,"content":1386},{"level":936},[1387],{"text":1388,"type":58,"marks":1389},"2. Motion graphics",[1390],{"type":82},{"type":54,"content":1392},[1393,1395,1399],{"text":1394,"type":58},"As explained above, this is a subgenre of animation that turns a ",{"text":1396,"type":58,"marks":1397},"still image into a moving one.",[1398],{"type":82},{"text":1400,"type":58}," However, the image rarely has a story or an emotive edge.",{"type":65,"attrs":1402},{"id":863,"body":1403},[1404],{"src":1405,"_uid":1406,"component":176},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FBR5IuoxNJUU?start=3&feature=oembed","i-93aca940-ed35-4c93-a9da-2565963e1111",{"type":124,"attrs":1408,"content":1409},{"level":936},[1410],{"text":1411,"type":58,"marks":1412},"3. Stop motion animation",[1413],{"type":82},{"type":54,"content":1415},[1416,1418,1422,1424,1428],{"text":1417,"type":58},"This ",{"text":1419,"type":58,"marks":1420},"frame-by-frame",[1421],{"type":82},{"text":1423,"type":58}," movement of objects and figures creates an ",{"text":1425,"type":58,"marks":1426},"illusion of fluid movement",[1427],{"type":82},{"text":1429,"type":58},". This manual technique allows for any kind of physical item to star in a picture, as long as it keeps still, of course.",{"type":54,"content":1431},[1432,1434,1441],{"text":1433,"type":58},"Though incredibly delicate and time-consuming, ",{"text":1435,"type":58,"marks":1436},"stop motion animation",[1437,1440],{"type":93,"attrs":1438},{"href":1439,"uuid":96,"anchor":96,"target":97,"linktype":98},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fstop-motion\u002F",{"type":909},{"text":1442,"type":58}," is a popular and beautiful art form. ",{"type":65,"attrs":1444},{"id":863,"body":1445},[1446,1449,1451],{"_uid":1447,"emoji":33,"bgColor":46,"markdown":1448,"component":73},"i-d920a233-4196-4e03-83fe-97365df2b56c","It was the style championed in films such as *Fantastic Mr. Fox* (2009) and *Coraline* (2009)",{"lg":33,"md":33,"sm":33,"xl":33,"xs":33,"xl2":33,"xl3":33,"_uid":1450,"initial":926,"component":674,"backgroundColor":675},"i-0ff5e3d7-6f9a-4311-9541-cfd45348ae7d",{"src":1452,"_uid":1453,"component":176},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002Fn2igjYFojUo?feature=oembed","i-95568d25-63cb-4a2f-8093-cc28f130439a",{"type":124,"attrs":1455,"content":1456},{"level":936},[1457],{"text":1458,"type":58,"marks":1459},"4. 2D animation",[1460],{"type":82},{"type":54,"content":1462},[1463,1470,1472],{"text":1464,"type":58,"marks":1465},"Animating in 2D",[1466,1469],{"type":93,"attrs":1467},{"href":1468,"uuid":96,"anchor":96,"target":97,"linktype":98},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002F2d-animation\u002F",{"type":909},{"text":1471,"type":58}," is probably the most common style of animation and refers to two-dimensional graphics that are rapidly sequenced to create the ",{"text":1473,"type":58,"marks":1474},"illusion of lifelike movement.",[1475],{"type":82},{"type":54,"content":1477},[1478,1480,1486],{"text":1479,"type":58},"Graphics drawn by hand are often categorized as traditional animation. But they can also be produced using ",{"text":1481,"type":58,"marks":1482},"animation software",[1483,1485],{"type":93,"attrs":1484},{"href":1123,"uuid":96,"anchor":96,"target":97,"linktype":98},{"type":909},{"text":84,"type":58},{"type":65,"attrs":1488},{"id":863,"body":1489},[1490],{"src":1491,"_uid":1492,"component":176},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002F2tC2Q2xphRQ?start=2&feature=oembed","i-8bf7f3d2-5ad9-4f83-88d3-5604874fef73",{"type":124,"attrs":1494,"content":1495},{"level":936},[1496],{"text":1497,"type":58,"marks":1498},"5. 3D animation",[1499],{"type":82},{"type":54,"content":1501},[1502,1504,1508,1510,1514,1516,1520,1522,1526],{"text":1503,"type":58},"This refers to graphics modeled in a ",{"text":1505,"type":58,"marks":1506},"three-dimensional virtual environment",[1507],{"type":82},{"text":1509,"type":58}," and then animated. It’s the most-used style in the animation industry today, and it has inspired movies such as ",{"text":1511,"type":58,"marks":1512},"Toy Story ",[1513],{"type":899},{"text":1515,"type":58},"(1995), ",{"text":1517,"type":58,"marks":1518},"Monsters Inc. ",[1519],{"type":899},{"text":1521,"type":58},"(2001), and ",{"text":1523,"type":58,"marks":1524},"Frozen ",[1525],{"type":899},{"text":1527,"type":58},"(2013).",{"type":54,"content":1529},[1530,1532,1536,1538,1545],{"text":1531,"type":58},"Designers specializing in 3D animation begin by conceptualizing a character or object, creating a ",{"text":1533,"type":58,"marks":1534},"to-scale model",[1535],{"type":82},{"text":1537,"type":58},", and ",{"text":1539,"type":58,"marks":1540},"using 3D animation software",[1541,1544],{"type":93,"attrs":1542},{"href":1543,"uuid":96,"anchor":96,"target":97,"linktype":98},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-software\u002F",{"type":909},{"text":1546,"type":58}," to bring it to life.",{"type":54,"content":1548},[1549,1551,1555],{"text":1550,"type":58},"Integrating the 3D model into the digital environment decked out with special effects allows them to watch how it responds to and ",{"text":1552,"type":58,"marks":1553},"acts in a 360° space",[1554],{"type":82},{"text":1556,"type":58},", producing a pretty darn accurate end product.",{"type":65,"attrs":1558},{"id":863,"body":1559},[1560],{"src":1561,"_uid":1562,"component":176},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FbwzLiQZDw2I?feature=oembed","i-ef7b3f2e-d557-4ff6-bcda-24b75a9854d4",{"type":124,"attrs":1564,"content":1565},{"level":126},[1566],{"text":1567,"type":58,"marks":1568},"Motion graphics vs. animation: a comparison",[1569],{"type":82},{"type":54,"content":1571},[1572,1574],{"text":1573,"type":58},"Now that you understand the key differences, let's compare both modes so that you can pinpoint which ",{"text":1575,"type":58,"marks":1576},"best suits your requirements.",[1577],{"type":82},{"type":65,"attrs":1579},{"id":863,"body":1580},[1581],{"_uid":1582,"image":1583,"title":763,"button":1588,"component":768,"description":769},"i-9f661ae6-4995-4e42-b38b-9acc277db0eb",[1584],{"_uid":1585,"image":1586,"imageAlt":38,"component":38},"a34791cc-3805-497c-8c58-f3a5a93df2a9",{"id":760,"alt":33,"name":33,"focus":33,"title":33,"source":33,"filename":761,"copyright":33,"fieldtype":35,"meta_data":1587,"is_external_url":15},{},[1589],{"_uid":1590,"icon":33,"link":1591,"size":118,"text":401,"type":120,"component":121},"efcb819f-5ec6-41ae-b270-8b5898ef1319",{"id":33,"url":116,"linktype":98,"fieldtype":117,"cached_url":116},{"type":124,"attrs":1593,"content":1594},{"level":936},[1595],{"text":1596,"type":58,"marks":1597},"Statistics vs. narratives",[1598],{"type":82},{"type":54,"content":1600},[1601,1603,1607],{"text":1602,"type":58},"Motion graphics tend to be less captivating than animation. They simply aim to enhance the delivery of a selling point, statistic, or instruction, while animation concentrates on ",{"text":1604,"type":58,"marks":1605},"crafting a narrative",[1606],{"type":82},{"text":1608,"type":58}," and developing characters.",{"type":54,"content":1610},[1611,1613,1617],{"text":1612,"type":58},"A successful animation connects with its audience, tugs at their heartstrings, and tells a story. Meanwhile, a functioning motion graphic merely ",{"text":1614,"type":58,"marks":1615},"informs, teaches, or instructs",[1616],{"type":82},{"text":1618,"type":58}," them.",{"type":65,"attrs":1620},{"id":863,"body":1621},[1622],{"_uid":1623,"emoji":33,"bgColor":46,"markdown":1624,"component":73},"i-97fbedf1-fcbe-44a5-a23d-1515fc90729d","If the animated picture you’re looking at tells a gripping story or enhances a narrative, chances are you have an animation and not a motion graphic.",{"type":124,"attrs":1626,"content":1627},{"level":936},[1628],{"text":1629,"type":58,"marks":1630},"Simple vs. complex",[1631],{"type":82},{"type":54,"content":1633},[1634,1636,1640],{"text":1635,"type":58},"Generally speaking, motion graphics call for ",{"text":1637,"type":58,"marks":1638},"less complex designs than animation",[1639],{"type":82},{"text":84,"type":58},{"type":54,"content":1642},[1643],{"text":1644,"type":58},"Now, don’t get it twisted. This doesn’t mean that designing them is a piece of cake. It just means that creating a superbly effective motion graphic usually requires fewer resources.",{"type":54,"content":1646},[1647,1649],{"text":1648,"type":58},"For example, do you want to design a pop-out title for your company’s introductory video? With the right software, you can likely do so swiftly and with ",{"text":1650,"type":58,"marks":1651},"little to no complications.",[1652],{"type":82},{"type":54,"content":1654},[1655],{"text":1656,"type":58},"If you’re hoping to produce a captivating animated feature from start to finish, one that meets its function expertly just like the pop-out title on your company’s introductory video did, then you’ll need an extensive skillset, ample resources, and an empty calendar.",{"type":124,"attrs":1658,"content":1659},{"level":936},[1660],{"text":1661,"type":58,"marks":1662},"Reasonably priced vs. expensive",[1663],{"type":82},{"type":54,"content":1665},[1666,1668,1672,1674],{"text":1667,"type":58},"As mentioned above, designing an animation that meets its function tends to be more ",{"text":1669,"type":58,"marks":1670},"time-consuming and complex",[1671],{"type":82},{"text":1673,"type":58}," than creating a satisfactory motion graphic. Producing a motion graphic requires less specific input and is thus generally ",{"text":1675,"type":58,"marks":1676},"less expensive.",[1677],{"type":82},{"type":65,"attrs":1679},{"id":863,"body":1680},[1681],{"_uid":1682,"emoji":71,"bgColor":46,"markdown":1683,"component":73},"i-654028d3-72ec-4e82-88c5-6341f438abee","With the increasing use of artificial intelligence in animation creation, you can expect to see the current high prices [decrease by around 30%](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-statistics\u002F).",{"type":124,"attrs":1685,"content":1686},{"level":936},[1687],{"text":1688,"type":58,"marks":1689},"2D vs. 3D",[1690],{"type":82},{"type":54,"content":1692},[1693,1695,1699],{"text":1694,"type":58},"Another distinguishing feature between animation and motion graphics is their difference in dimensions. While animation can refer to ",{"text":1696,"type":58,"marks":1697},"both 2D and 3D graphics,",[1698],{"type":82},{"text":1700,"type":58}," things like banners and GIFs are almost exclusively comprised of 2D images.",{"type":54,"content":1702},[1703,1705,1709],{"text":1704,"type":58},"While this difference may result in motion graphics appearing less riveting than the realistic graphics defined by animation, that isn’t necessarily a bad thing. A motion graphic isn't going to capture your heart or seem lifelike. It serves to ",{"text":1706,"type":58,"marks":1707},"direct and inform",[1708],{"type":82},{"text":84,"type":58},{"type":54,"content":1711},[1712],{"text":1713,"type":58},"A 2D design is often easier to digest and understand, enabling the viewer to promptly follow its instructions and the motion graphic to meet its goal.",{"type":54,"content":1715},[1716,1718,1722],{"text":1717,"type":58},"However, 3D motion graphics is no longer limited to high-budget productions and we are seeing this trend become increasingly common. With user-friendly 3D software becoming more accessible, we can expect a",{"text":1719,"type":58,"marks":1720}," surge in 3D elements",[1721],{"type":82},{"text":1723,"type":58}," seamlessly integrated into motion graphics projects.",{"type":65,"attrs":1725},{"id":863,"body":1726},[1727],{"_uid":1728,"markdown":1729,"component":1730},"i-33a9c080-fab4-4166-b998-37c5c96c8ded","\"If we are talking motion graphic trends, then I predict the following:  \n1) 3D textures: using 3D textures in a 2D animation environments.  \n2) Experimental minimalism: simple shapes and high contrast colors in a minimalist composition to avoid distractions.”—Maddy Zoli, Senior Designer at Linearity","BlogComponentQuote",{"type":124,"attrs":1732,"content":1733},{"level":936},[1734],{"text":1735,"type":58,"marks":1736},"Accessory vs. main focus",[1737],{"type":82},{"type":54,"content":1739},[1740,1742,1746,1748,1752],{"text":1741,"type":58},"Generally speaking, motion graphics tend to ",{"text":1743,"type":58,"marks":1744},"integrate over preexisting live-action",[1745],{"type":82},{"text":1747,"type":58}," or real-life footage, such as a video or website. However, animations, on the other hand, tend to exist as ",{"text":1749,"type":58,"marks":1750},"standalone imagery",[1751],{"type":82},{"text":1753,"type":58}," over a generated background of other animations.",{"type":54,"content":1755},[1756],{"text":1757,"type":58},"However, in film title design, motion graphics take center stage. ",{"type":54,"content":1759},[1760],{"text":1761,"type":58},"An additional difference is that motion graphics developed out of experiments in computer graphics, whereas animation developed out of art and comics",{"type":124,"attrs":1763,"content":1764},{"level":126},[1765],{"text":1766,"type":58,"marks":1767},"A quick summary table of the differences",[1768],{"type":82},{"type":65,"attrs":1770},{"id":863,"body":1771},[1772],{"_uid":1773,"content":1774,"component":1849,"showHeader":791},"i-04a9f654-8634-432c-bf36-e5ee4c115e6d",{"tbody":1775,"thead":1838,"fieldtype":1848},[1776,1790,1802,1814,1826],{"_uid":1777,"body":1778,"component":1789},"ec96d931-f500-414d-934f-0d43e3eed6df",[1779,1783,1786],{"_uid":1780,"value":1781,"component":1782},"5f9394a7-e40f-4463-942b-ac37ec4a278a","Focus","_table_col",{"_uid":1784,"value":1785,"component":1782},"3463dee5-ea3c-4b55-8f89-360da48bdc3d","Statistics and instructions",{"_uid":1787,"value":1788,"component":1782},"4007a6f2-1d4e-4e6f-98b4-e56ab80509e3","Narratives","_table_row",{"_uid":1791,"body":1792,"component":1789},"323a099d-a31a-4c12-96f4-c5fd666c3ee9",[1793,1796,1799],{"_uid":1794,"value":1795,"component":1782},"22d84fac-4bb6-42a5-a996-0dd4c5606f94","Complexity",{"_uid":1797,"value":1798,"component":1782},"6aa518a8-6c81-4ed8-b76a-44aa4d5ff99b","Simple",{"_uid":1800,"value":1801,"component":1782},"93070c70-86a0-4ccb-961c-28b9b0522d96","Complex",{"_uid":1803,"body":1804,"component":1789},"52f78f03-b511-4ad5-b231-e93e5387c938",[1805,1808,1811],{"_uid":1806,"value":1807,"component":1782},"dd09cdc7-f6f8-41db-b178-d27c20cf4999","Cost",{"_uid":1809,"value":1810,"component":1782},"b9ff74fa-27f0-4e13-a36d-eb8ed13cf9e6","Reasonably priced",{"_uid":1812,"value":1813,"component":1782},"10977453-5ee5-456c-a97f-836abf08b1cc","Expensive",{"_uid":1815,"body":1816,"component":1789},"00dec5c4-432c-4e7d-89ba-1301bed2e6e1",[1817,1820,1823],{"_uid":1818,"value":1819,"component":1782},"0ca0ab3c-dcc5-46e8-8a94-e15531fb5717","Dimension",{"_uid":1821,"value":1822,"component":1782},"3621a623-5b2b-4742-ac2e-e2cd7a018490","Mainly 2D",{"_uid":1824,"value":1825,"component":1782},"b6308d44-4a5a-49df-a1db-1299e3a0cb21","2D and 3D",{"_uid":1827,"body":1828,"component":1789},"76330df8-093b-405d-ad69-6642d2195288",[1829,1832,1835],{"_uid":1830,"value":1831,"component":1782},"85916b26-df55-421f-9a99-b6a5ad662d6e","Role",{"_uid":1833,"value":1834,"component":1782},"4eebe3d9-9c05-4589-9ff2-9fa1e12e8041","Accessory (but not always)",{"_uid":1836,"value":1837,"component":1782},"b6ee8eea-1876-4cba-9f71-3a0a75bcb6c9","Main focus",[1839,1842,1845],{"_uid":1840,"value":33,"component":1841},"7e320148-24ca-4b1d-8929-2b9d6b1eb3ed","_table_head",{"_uid":1843,"value":1844,"component":1841},"5c084b05-c922-4986-bae1-1d460cc7b87a","Motion graphics",{"_uid":1846,"value":1847,"component":1841},"35505487-7977-4f63-b0a9-4fa5d2ec6350","Animation","table","BlogTableComponent",{"type":124,"attrs":1851,"content":1852},{"level":126},[1853],{"text":1854,"type":58,"marks":1855},"The software used for both",[1856],{"type":82},{"type":54,"content":1858},[1859,1861,1865],{"text":1860,"type":58},"Years ago, graphic designers used only physical tools to create scenes, characters, or accessories. Today, animators and graphic artists alike have a huge",{"text":1862,"type":58,"marks":1863}," range of digital tools",[1864],{"type":82},{"text":1866,"type":58}," at their fingertips that allow them to produce clean, functional designs promptly. Here are some of our favorite tools used for both:",{"type":943,"content":1868},[1869,1889,1895,1901,1907],{"type":946,"content":1870},[1871],{"type":54,"content":1872},[1873,1878,1880,1887],{"text":713,"type":58,"marks":1874},[1875,1877],{"type":93,"attrs":1876},{"href":717,"uuid":96,"anchor":96,"target":97,"linktype":98},{"type":909},{"text":1879,"type":58}," and ",{"text":1881,"type":58,"marks":1882},"Linearity Move",[1883,1886],{"type":93,"attrs":1884},{"href":1885,"uuid":96,"anchor":96,"target":97,"linktype":98},"https:\u002F\u002Fwww.linearity.io\u002Fmove\u002F",{"type":909},{"text":1888,"type":58}," (used together as a powerful combination)",{"type":946,"content":1890},[1891],{"type":54,"content":1892},[1893],{"text":1894,"type":58},"MAYA",{"type":946,"content":1896},[1897],{"type":54,"content":1898},[1899],{"text":1900,"type":58},"Blender",{"type":946,"content":1902},[1903],{"type":54,"content":1904},[1905],{"text":1906,"type":58},"Animate",{"type":946,"content":1908},[1909],{"type":54,"content":1910},[1911],{"text":1912,"type":58},"Adobe After Effects",{"type":65,"attrs":1914},{"id":863,"body":1915},[1916,1919,1921],{"src":1917,"_uid":1918,"component":176},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FjcLFCSjFK08","i-9b16c736-2083-44fd-b528-b2a6cdae05c2",{"lg":33,"md":33,"sm":33,"xl":33,"xs":33,"xl2":33,"xl3":33,"_uid":1920,"initial":926,"component":674,"backgroundColor":675},"i-ae4db9ab-32ce-415b-9163-985ff24053af",{"_uid":1922,"emoji":33,"bgColor":46,"markdown":1923,"component":73},"i-d0961a2a-d344-4951-b763-e82da317db28","Interested in using our graphic design and animation tools? Check out [our pricing](https:\u002F\u002Fwww.linearity.io\u002Fpricing\u002F) here. Spoiler alert: you can try our tools for free.",{"type":124,"attrs":1925,"content":1926},{"level":126},[1927],{"text":1928,"type":58,"marks":1929},"Which technique should you use?",[1930],{"type":82},{"type":54,"content":1932},[1933,1935,1939],{"text":1934,"type":58},"Now that you’re up to speed on all things motion graphics vs animation, it’s time to pinpoint the mode that will best leverage your skill set and meet your requirements. Below are some ",{"text":1936,"type":58,"marks":1937},"key questions",[1938],{"type":82},{"text":1940,"type":58}," to consider before you make your pick.",{"type":124,"attrs":1942,"content":1943},{"level":936},[1944],{"text":1945,"type":58,"marks":1946},"Do you want your graphic to tell a story?",[1947],{"type":82},{"type":54,"content":1949},[1950],{"text":1951,"type":58},"If you answered yes, you should probably go for animation.",{"type":54,"content":1953},[1954,1955,1959,1961,1968],{"text":1847,"type":58},{"text":1956,"type":58,"marks":1957}," breathes life into a character",[1958],{"type":82},{"text":1960,"type":58},". It enables viewers to connect with the characters and their stories on an emotional level. Take, for example, ",{"text":1962,"type":58,"marks":1963},"Studio Ghibli's masterpieces",[1964,1967],{"type":93,"attrs":1965},{"href":1966,"uuid":96,"anchor":96,"target":97,"linktype":98},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fstudio-ghibli",{"type":909},{"text":1126,"type":58},{"type":54,"content":1970},[1971],{"text":1972,"type":58},"Ghibli characters aren't just drawn; they're animated with meticulous attention to detail. Subtle movements like a furrowed brow, a trembling hand, or the way hair blows in the wind all contribute to conveying emotions and personality.  This makes them feel real and relatable, even if they're fantastical creatures like Totoro or No-Face.",{"type":65,"attrs":1974},{"id":863,"body":1975},[1976,1979,1981],{"src":1977,"_uid":1978,"component":176},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FGAp2_0JJskk?feature=oembed","i-82bf4991-dd6e-4480-ae0d-a631552a6463",{"lg":33,"md":33,"sm":33,"xl":33,"xs":33,"xl2":33,"xl3":33,"_uid":1980,"initial":926,"component":674,"backgroundColor":675},"i-69c4a0af-2186-4804-b7de-77cac87fd414",{"_uid":1982,"emoji":33,"bgColor":46,"markdown":1983,"component":73},"i-92d3969d-bb21-4756-9aa1-01aa06bc01b3","Animation will make your narrative more realistic and captivating. So, if you aim to take your audience on a journey, animation is the right medium for you.",{"type":124,"attrs":1985,"content":1986},{"level":936},[1987],{"text":1988,"type":58,"marks":1989},"Do you want your graphics to be the focus of your media?",[1990],{"type":82},{"type":54,"content":1992},[1993],{"text":1994,"type":58},"If you answered no, we suggest you opt for motion graphics.",{"type":54,"content":1996},[1997,1999,2003],{"text":1998,"type":58},"3D animations are made to captivate, and thus, they tend to steal the show. If you’re merely looking to enhance your pre-existing website or instructional video, ",{"text":2000,"type":58,"marks":2001},"keep things simple",[2002],{"type":82},{"text":2004,"type":58}," with a functional motion graphic.",{"type":124,"attrs":2006,"content":2007},{"level":936},[2008],{"text":2009,"type":58,"marks":2010},"Are you using your animated graphics to instruct or teach viewers?",[2011],{"type":82},{"type":54,"content":2013},[2014,2016,2020],{"text":2015,"type":58},"If you answered yes, we advise",{"text":2017,"type":58,"marks":2018}," incorporating motion graphics",[2019],{"type":82},{"text":2021,"type":58}," into your presentation, video, or image. Their simple nature makes them fantastic learning aids and visual cues.",{"type":65,"attrs":2023},{"id":863,"body":2024},[2025],{"_uid":2026,"emoji":33,"bgColor":46,"markdown":2027,"component":73},"i-720924ae-aa09-46b1-8425-b091536714c9","If you’re preparing an animated presentation, stand out from the crowd by including some captivating motion design.",{"type":124,"attrs":2029,"content":2030},{"level":936},[2031],{"text":2032,"type":58,"marks":2033},"Will your graphic be used for corporate branding purposes?",[2034],{"type":82},{"type":54,"content":2036},[2037],{"text":2038,"type":58},"If you answered no, then consider using animation. If you answered yes, it’s motion graphics for you.",{"type":54,"content":2040},[2041,2043,2047],{"text":2042,"type":58},"While the vivid and catchy nature of a cartoon or 3D object may be enticing, it can also be labeled as fantastical, distracting, or childlike, thereby making it ",{"text":2044,"type":58,"marks":2045},"unsuitable for certain projects",[2046],{"type":82},{"text":2048,"type":58}," or settings.",{"type":54,"content":2050},[2051,2053,2060],{"text":2052,"type":58},"That’s why we recommend using plain 2D graphics for a project that is rooted in professional settings such as an office, university, or informative website. You're probably already familiar with the ",{"text":2054,"type":58,"marks":2055},"2D corporate illustration style",[2056,2059],{"type":93,"attrs":2057},{"href":2058,"uuid":96,"anchor":96,"target":97,"linktype":98},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcorporate-illustrations",{"type":909},{"text":84,"type":58},{"type":54,"content":2062},[2063],{"text":2064,"type":58},"However, animation does have its place for some corporate purposes and can be particularly useful for training or when used in conjunction with motion graphics to make explainer videos.",{"type":65,"attrs":2066},{"id":863,"body":2067},[2068],{"src":2069,"_uid":2070,"component":176},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FuGPXaDaNla0?feature=oembed","i-c91544cd-3070-4b9b-a436-51e9116fcc1c",{"type":124,"attrs":2072,"content":2073},{"level":126},[2074],{"text":2075,"type":58,"marks":2076},"Animation vs. motion graphics as a career",[2077],{"type":82},{"type":54,"content":2079},[2080,2082],{"text":2081,"type":58},"Hopefully, at this point in the article, you’ve realized that animation and motion design are different. So, it should be no surprise that they offe",{"text":2083,"type":58,"marks":2084},"r diverse and exciting career paths. ",[2085],{"type":82},{"type":54,"content":2087},[2088],{"text":2089,"type":58},"Here's a breakdown of some key roles and the skillsets needed to thrive in each:",{"type":124,"attrs":2091,"content":2092},{"level":936},[2093],{"text":2094,"type":58,"marks":2095},"Motion graphics careers",[2096],{"type":82},{"type":943,"content":2098},[2099,2134,2144],{"type":946,"content":2100},[2101],{"type":54,"content":2102},[2103,2111,2114,2116,2123,2125,2132],{"text":2104,"type":58,"marks":2105},"Motion graphics designer",[2106,2109,2110],{"type":93,"attrs":2107},{"href":2108,"uuid":96,"anchor":96,"target":97,"linktype":98},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fmotion-designer\u002F",{"type":82},{"type":909},{"text":1092,"type":58,"marks":2112},[2113],{"type":82},{"text":2115,"type":58}," These artists create animated visuals for various purposes, like marketing videos, explainer videos, and title sequences. They require strong graphic design skills, an understanding of ",{"text":2117,"type":58,"marks":2118},"animation principles",[2119,2122],{"type":93,"attrs":2120},{"href":2121,"uuid":96,"anchor":96,"target":97,"linktype":98},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fprinciples-of-animation",{"type":909},{"text":2124,"type":58},", proficiency in motion graphics software, and the ability to communicate ideas visually so that they can bring graphic elements and ",{"text":2126,"type":58,"marks":2127},"any typography",[2128,2131],{"type":93,"attrs":2129},{"href":2130,"uuid":96,"anchor":96,"target":97,"linktype":98},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-animate-text\u002F",{"type":909},{"text":2133,"type":58}," to life.",{"type":946,"content":2135},[2136],{"type":54,"content":2137},[2138,2142],{"text":2139,"type":58,"marks":2140},"3D motion graphics artist:",[2141],{"type":82},{"text":2143,"type":58}," This role requires 3D software expertise to create and animate 3D models for motion graphics projects. Skills in lighting, texturing, and rendering are also essential.",{"type":946,"content":2145},[2146],{"type":54,"content":2147},[2148,2152,2154,2161],{"text":2149,"type":58,"marks":2150},"Kinetic typographer:",[2151],{"type":82},{"text":2153,"type":58}," Specialists in animating text, ",{"text":2155,"type":58,"marks":2156},"kinetic typographers",[2157,2160],{"type":93,"attrs":2158},{"href":2159,"uuid":96,"anchor":96,"target":97,"linktype":98},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fkinetic-typography\u002F",{"type":909},{"text":2162,"type":58}," create engaging and informative text-based animations. They require strong typography skills, an understanding of animation principles, and proficiency in motion graphics software.",{"type":124,"attrs":2164,"content":2165},{"level":936},[2166],{"text":1847,"type":58,"marks":2167},[2168],{"type":82},{"type":943,"content":2170},[2171,2181,2200,2218],{"type":946,"content":2172},[2173],{"type":54,"content":2174},[2175,2179],{"text":2176,"type":58,"marks":2177},"Animator (2D or 3D):",[2178],{"type":82},{"text":2180,"type":58}," Animators bring characters and objects to life with movement and expression. They require strong drawing\u002Fmodeling skills, an understanding of animation principles (timing, spacing, etc.), and the ability to collaborate effectively.",{"type":946,"content":2182},[2183],{"type":54,"content":2184},[2185,2189,2191,2198],{"text":2186,"type":58,"marks":2187},"Character designer:",[2188],{"type":82},{"text":2190,"type":58}," ",{"text":2192,"type":58,"marks":2193},"Character designers",[2194,2197],{"type":93,"attrs":2195},{"href":2196,"uuid":96,"anchor":96,"target":97,"linktype":98},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcharacter-design\u002F",{"type":909},{"text":2199,"type":58}," are responsible for creating characters' visual identities. They need impressive drawing skills, an understanding of anatomy and character development, and the ability to translate ideas into visually appealing characters.",{"type":946,"content":2201},[2202],{"type":54,"content":2203},[2204,2208,2209,2216],{"text":2205,"type":58,"marks":2206},"Storyboarding artist:",[2207],{"type":82},{"text":2190,"type":58},{"text":2210,"type":58,"marks":2211},"Storyboard animation artists",[2212,2215],{"type":93,"attrs":2213},{"href":2214,"uuid":96,"anchor":96,"target":97,"linktype":98},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fstoryboarding-in-animation\u002F",{"type":909},{"text":2217,"type":58}," visually map out the narrative flow of an animation project. They require storytelling skills, the ability to translate scripts into visuals, and a good understanding of filmmaking techniques.",{"type":946,"content":2219},[2220],{"type":54,"content":2221},[2222,2226],{"text":2223,"type":58,"marks":2224},"Concept artist:",[2225],{"type":82},{"text":2227,"type":58}," Concept artists set the visual tone for an animation project, creating initial sketches and paintings of characters, environments, and props. They need a strong imagination, a broad knowledge of design principles, and the ability to translate ideas into compelling visuals.",{"type":54,"content":2229},[2230,2232,2239,2240,2247],{"text":2231,"type":58},"Breaking into either of these careers can be tough if you don’t have the correct skillset. There are ",{"text":2233,"type":58,"marks":2234},"plenty of animation tips",[2235,2238],{"type":93,"attrs":2236},{"href":2237,"uuid":96,"anchor":96,"target":97,"linktype":98},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-tips\u002F",{"type":909},{"text":1879,"type":58},{"text":2241,"type":58,"marks":2242},"various animation courses",[2243,2246],{"type":93,"attrs":2244},{"href":2245,"uuid":96,"anchor":96,"target":97,"linktype":98},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-courses\u002F",{"type":909},{"text":2248,"type":58}," available (free and paid) to help you brush up on anything you feel may be lacking.",{"type":54,"content":2250},[2251,2253,2257],{"text":2252,"type":58},"These resources are helpful for novice animators and motion graphic designers, and even those who consider themselves pros but want to ",{"text":2254,"type":58,"marks":2255},"expand their knowledge",[2256],{"type":82},{"text":2258,"type":58}," and keep their skills fresh.",{"type":124,"attrs":2260,"content":2261},{"level":936},[2262],{"text":2263,"type":58,"marks":2264},"Shared skills",[2265],{"type":82},{"type":54,"content":2267},[2268,2270,2274,2276,2283,2285,2292],{"text":2269,"type":58},"Both animation and motion graphics require a ",{"text":2271,"type":58,"marks":2272},"solid understanding of art fundamentals ",[2273],{"type":82},{"text":2275,"type":58},"(color theory, composition, etc.), ",{"text":2277,"type":58,"marks":2278},"strong creative skills",[2279,2282],{"type":93,"attrs":2280},{"href":2281,"uuid":96,"anchor":96,"target":97,"linktype":98},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-improve-creativity\u002F",{"type":909},{"text":2284,"type":58},", and visual storytelling. Excellent communication and collaboration skills are crucial for working effectively within ",{"text":2286,"type":58,"marks":2287},"creative teams",[2288,2291],{"type":93,"attrs":2289},{"href":2290,"uuid":96,"anchor":96,"target":97,"linktype":98},"https:\u002F\u002Fwww.linearity.io\u002Fbusiness\u002Fsolutions\u002Fcreative-teams-design\u002F",{"type":909},{"text":84,"type":58},{"type":124,"attrs":2294,"content":2295},{"level":126},[2296],{"text":2297,"type":58,"marks":2298},"Key takeaways",[2299],{"type":82},{"type":54,"content":2301},[2302,2304,2308],{"text":2303,"type":58},"Whether you opt for a delightful animation or a sharp motion graphic, the most effective graphics enhance your project and yield results. Any animation that ",{"text":2305,"type":58,"marks":2306},"reaches its purpose",[2307],{"type":82},{"text":2309,"type":58}," (education, information, entertainment, etc.) is a successful design.‍",{"type":54,"content":2311},[2312,2314,2320],{"text":2313,"type":58},"Ready to take your graphic design creations to the next level? ",{"text":713,"type":58,"marks":2315},[2316,2319],{"type":93,"attrs":2317},{"href":2318,"uuid":96,"anchor":96,"target":97,"linktype":98},"https:\u002F\u002Flinearity.io\u002Fget-started",{"type":909},{"text":2321,"type":58}," puts all the design tools you need in your hands, whether you prefer creating on Mac, iPad, or iPhone.",{"type":54,"content":2323},[2324,2329],{"text":1881,"type":58,"marks":2325},[2326,2328],{"type":93,"attrs":2327},{"href":1885,"uuid":96,"anchor":96,"target":97,"linktype":98},{"type":909},{"text":2330,"type":58}," removes the barrier between static design and animation. You can effortlessly add motion to your static graphics and create dynamic presentations, eye-catching marketing materials, or engaging announcement posts.",{"type":54,"content":2332},[2333,2335,2341],{"text":2334,"type":58},"Get started for free below, or check out our ",{"text":2336,"type":58,"marks":2337},"Pro and Org plans",[2338,2340],{"type":93,"attrs":2339},{"href":749,"uuid":96,"anchor":96,"target":97,"linktype":98},{"type":909},{"text":84,"type":58},{"type":65,"attrs":2343},{"id":863,"body":2344},[2345,2356,2359],{"_uid":2346,"image":2347,"title":763,"button":2352,"component":768,"description":769},"i-a9e2388c-0282-4070-8434-750983a2a5a0",[2348],{"_uid":2349,"image":2350,"imageAlt":38,"component":38},"47a2f329-4b30-4e76-878e-bac2d2221f16",{"id":760,"alt":33,"name":33,"focus":33,"title":33,"source":33,"filename":761,"copyright":33,"fieldtype":35,"meta_data":2351,"is_external_url":15},{},[2353],{"_uid":2354,"icon":33,"link":2355,"size":118,"text":401,"type":120,"component":121},"c2334af9-37e3-4e5f-aec5-dc3958080d68",{"id":33,"url":116,"linktype":98,"fieldtype":117,"cached_url":116},{"lg":33,"md":33,"sm":33,"xl":2357,"xs":33,"xl2":33,"xl3":33,"_uid":2358,"initial":926,"component":674,"backgroundColor":675},"40","i-41b0276e-8ca1-49de-bc12-9ab4261f723a",{"_uid":2360,"component":2361,"questions":2362},"i-323fba5c-e136-41f6-a9b1-632ffa7b1514","BlogFaqSection",[2363,2364,2365,2366,2367,2368],"a857e6eb-2397-438e-8cbe-ec4dfcc25f67","11268a7b-e0f2-46b1-9df2-b4d91276456a","032fa9c0-3ef0-40dc-919f-544dc283bae2","4d0c1b30-8e41-4c2d-a7e4-a32c5fc627e3","6b0a4207-890d-4394-9eff-0d6299ca80aa","52182f27-143d-4d8b-b234-586d9f35bcae",{"id":2370,"alt":835,"name":33,"focus":33,"title":835,"source":33,"filename":2371,"copyright":33,"fieldtype":35,"meta_data":2372,"is_external_url":15},18932104,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F9c29738ea2\u002Fmotion-graphics-vs-animation_thumbnail.png",{},{"id":2374,"filename":2375,"fieldtype":35,"is_external_url":15},18540915,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fbbbc97a1d4\u002Fmotion-graphics-vs-animation-newblogcover.png","Your Next Career Move: Motion Graphics vs. Animation","2024-05-16 12:46","In this article, we break down the differences, applications, and strengths of motion graphics and animation.","motion-graphics-vs-animation","blog\u002Fmotion-graphics-vs-animation",490,[],"417d1404-4b44-41d5-bce6-c08d40092271","2024-12-09T16:05:40.448Z",[],{"id":96,"alt":96,"name":33,"focus":96,"title":96,"source":96,"filename":33,"copyright":96,"fieldtype":35,"meta_data":2387},{},"education","design-resources","blog\u002Ftag\u002Fdesign-resources",-10,[],"c8de2843-2dc2-4eff-b815-927828742f67",[],"2aec6823-0659-4a32-9d58-6b87aeb51363",[2397],{"_uid":2398,"image":2399,"imageAlt":2403,"component":38},"b1f6370f-65ea-4260-9815-ec50fd6a7102",{"id":2400,"alt":33,"name":33,"focus":33,"title":33,"source":33,"filename":2401,"copyright":33,"fieldtype":35,"meta_data":2402,"is_external_url":15},18933154,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F94e97012b0\u002Fbrand-design-trends_widget.png",{},"design composition","Design Composition: Layout, Balance, and Visual Flow",[2406],{"name":2407,"created_at":2408,"published_at":2409,"updated_at":2410,"id":2411,"uuid":2412,"content":2413,"slug":2426,"full_slug":2427,"sort_by_date":96,"position":2428,"tag_list":2429,"is_startpage":15,"parent_id":2430,"meta_data":96,"group_id":2431,"first_published_at":2432,"release_id":96,"lang":789,"path":96,"alternates":2433,"default_full_slug":96,"translated_slugs":96,"_stopResolving":791},"Nadya Kunze","2025-10-14T15:15:33.535Z","2026-09-05T00:17:43.100Z","2026-09-05T00:17:43.112Z",101438806185200,"b44ae33f-8236-406c-b7e9-3a090eac2c69",{"_uid":2414,"name":2407,"image":2415,"noIndex":15,"socials":2419,"noFollow":15,"position":2420,"component":2421,"meta_image":2422,"meta_title":33,"page_title":33,"description":2424,"otherAuthors":2425,"hideFromSitemap":15,"meta_description":33},"3720b0e8-78ad-4515-9034-c12c6dd705d8",{"id":2416,"alt":33,"name":33,"focus":33,"title":33,"source":33,"filename":2417,"copyright":33,"fieldtype":35,"meta_data":2418,"is_external_url":15},101438896698569,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F2480x3307\u002Ff07f14c590\u002Fimg_0095-60.jpg",{},[],"Customer Support & Operations Manager","AuthorPage",{"id":96,"alt":96,"name":33,"focus":96,"title":96,"source":96,"filename":33,"copyright":96,"fieldtype":35,"meta_data":2423},{},"Nadya runs Customer Support at Linearity and has 7+ years of experience helping customers in SaaS. When she’s not solving problems, she’s drawing, hiking or baking, and she writes for the blog about Linearity, graphic design and other creative topics.",[],"nadya-kunze","blog\u002Fauthor\u002Fnadya-kunze",-220,[],536121488,"23176224-6356-4754-ae1e-283689e0acac","2025-10-14T15:37:44.998Z",[],{"id":96,"alt":96,"name":33,"focus":96,"title":96,"source":96,"filename":33,"copyright":96,"fieldtype":35,"meta_data":2435},{},[2437],{"_uid":2438,"content":2439,"component":770},"b370a902-f393-4947-8d6f-3910f9300430",{"type":51,"content":2440},[2441,2446,2455,2457,2462,2467,2476,2485,2494,2499,2519,2524,2529,2534,2591,2596,2605,2673,2675,2692,2697,2702,2707,2712,2717,2722,2727,2732,2737,2742,2759,2764,2769,2774,2779,2784,2789,2794,2799,2804,2869,2878,2883,2888,2893,2898,2903,2908,2913,2918,2923,2940,2945,2950,2959,2968,2977,2986,2995,3072,3077,3082,3087,3108,3113,3118,3123,3128,3133,3138,3143,3148,3165,3170,3271],{"type":54,"attrs":2442,"content":2443},{"textAlign":96},[2444],{"text":2445,"type":58},"Composition is the arrangement of visual elements within a design, and it determines whether a viewer understands your design immediately or has to work to make sense of it. A composition that works is usually invisible: the viewer doesn't notice it, they just find the design easy to navigate. A composition that doesn't work is immediately felt, even when it can't be named. This guide covers the principles that make composition work, the practical tools designers use to structure layouts, and how to apply them in Linearity Curve.",{"type":65,"attrs":2447},{"id":2448,"body":2449},"b9487244-09a2-4c72-ba02-49348e8751ab",[2450],{"_uid":2451,"title":2452,"markdown":2453,"component":2454},"i-9f932104-4a2b-4959-a70f-9a0905cb78ec","In this article:","- What composition actually controls\n- Visual hierarchy and focal points\n- Balance: symmetrical, asymmetrical, and radial\n- Grid systems and alignment\n- Visual flow and the Z and F patterns\n- Gestalt principles in composition\n- Composition in Linearity Curve\n- Common composition mistakes","BlogComponentInsightTable",{"type":124,"attrs":2456},{"level":126,"textAlign":96},{"type":124,"attrs":2458,"content":2459},{"level":126,"textAlign":96},[2460],{"text":2461,"type":58},"What composition actually controls",{"type":54,"attrs":2463,"content":2464},{"textAlign":96},[2465],{"text":2466,"type":58},"Every composition makes decisions about three things, whether the designer makes them consciously or not:",{"type":54,"attrs":2468,"content":2469},{"textAlign":96},[2470,2474],{"text":2471,"type":58,"marks":2472},"What the viewer sees first.",[2473],{"type":82},{"text":2475,"type":58}," The element with the most visual weight — the largest, most contrasted, most isolated — is where the eye lands first. If that element isn't the most important thing in the design, the composition is working against the message.",{"type":54,"attrs":2477,"content":2478},{"textAlign":96},[2479,2483],{"text":2480,"type":58,"marks":2481},"What the viewer sees next.",[2482],{"type":82},{"text":2484,"type":58}," After the first element, the eye follows a path through the design. Good composition designs that path deliberately. Poor composition leaves the viewer's eye to wander, often settling on the wrong thing.",{"type":54,"attrs":2486,"content":2487},{"textAlign":96},[2488,2492],{"text":2489,"type":58,"marks":2490},"How the viewer feels about the whole.",[2491],{"type":82},{"text":2493,"type":58}," Balance, tension, density, and space all contribute to an emotional response before any content is read. A crowded composition feels anxious. A spacious one feels confident. A symmetrical one feels formal. These aren't accidents — they're the result of compositional choices.",{"type":54,"attrs":2495,"content":2496},{"textAlign":96},[2497],{"text":2498,"type":58},"Understanding composition means understanding that every element placement is a decision about visual attention — and that attention is the scarcest resource in any design.",{"type":65,"attrs":2500},{"id":2448,"body":2501},[2502],{"_uid":2503,"asset":2504,"component":2517,"description":2518},"i-5ca1795f-597f-46fd-b98e-6f0b5a365bc5",[2505],{"_uid":2506,"asset":2507,"device":2515,"component":2516},"fa63960c-3c8e-4a80-a180-442611fd34c7",[2508],{"_uid":2509,"image":2510,"imageAlt":2514,"component":38},"4fabfb67-fa00-434c-9556-56f49fa40fdc",{"id":2511,"alt":33,"name":33,"focus":33,"title":33,"source":33,"filename":2512,"copyright":33,"fieldtype":35,"meta_data":2513,"is_external_url":15},171456981668049,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1536x1024\u002F35aac83f29\u002Fcomposition.png",{},"composition ","none","DeviceMockup","BlogComponentImage","Composition is the difference between a layout that communicates and one that just contains elements.",{"type":124,"attrs":2520,"content":2521},{"level":126,"textAlign":96},[2522],{"text":2523,"type":58},"Visual hierarchy and focal points",{"type":54,"attrs":2525,"content":2526},{"textAlign":96},[2527],{"text":2528,"type":58},"Every composition needs a clear entry point — a focal element that the eye is drawn to first. Without one, the viewer's attention scatters across the design and nothing is read with the right weight.",{"type":54,"attrs":2530,"content":2531},{"textAlign":96},[2532],{"text":2533,"type":58},"Focal points are created through:",{"type":943,"content":2535},[2536,2547,2558,2569,2580],{"type":946,"content":2537},[2538],{"type":54,"attrs":2539,"content":2540},{"textAlign":96},[2541,2545],{"text":2542,"type":58,"marks":2543},"Size",[2544],{"type":82},{"text":2546,"type":58}," — larger elements attract attention before smaller ones",{"type":946,"content":2548},[2549],{"type":54,"attrs":2550,"content":2551},{"textAlign":96},[2552,2556],{"text":2553,"type":58,"marks":2554},"Contrast",[2555],{"type":82},{"text":2557,"type":58}," — high-contrast elements (dark on light, vivid on muted) draw the eye first",{"type":946,"content":2559},[2560],{"type":54,"attrs":2561,"content":2562},{"textAlign":96},[2563,2567],{"text":2564,"type":58,"marks":2565},"Isolation",[2566],{"type":82},{"text":2568,"type":58}," — an element surrounded by space has more visual weight than one surrounded by other elements",{"type":946,"content":2570},[2571],{"type":54,"attrs":2572,"content":2573},{"textAlign":96},[2574,2578],{"text":2575,"type":58,"marks":2576},"Colour",[2577],{"type":82},{"text":2579,"type":58}," — a single vivid colour in a muted composition becomes an immediate focal point",{"type":946,"content":2581},[2582],{"type":54,"attrs":2583,"content":2584},{"textAlign":96},[2585,2589],{"text":2586,"type":58,"marks":2587},"Position",[2588],{"type":82},{"text":2590,"type":58}," — elements at the top-left and centre of a composition naturally attract attention in Western reading contexts",{"type":54,"attrs":2592,"content":2593},{"textAlign":96},[2594],{"text":2595,"type":58},"Once the primary focal point is established, secondary and tertiary elements support it — they provide additional information without competing for the same level of attention. This layering of attention is visual hierarchy: the system that tells the viewer what matters most, second most, and least.",{"type":54,"attrs":2597,"content":2598},{"textAlign":96},[2599,2603],{"text":2600,"type":58,"marks":2601},"Visual weight",[2602],{"type":82},{"text":2604,"type":58}," is the perceived heaviness of an element. Large, dark, isolated, and saturated elements have high visual weight. Small, light, surrounded, and muted elements have low visual weight. Balance in composition is the distribution of visual weight across the layout — not symmetry, but equilibrium.",{"type":65,"attrs":2606},{"id":2448,"body":2607},[2608],{"_uid":2609,"content":2610,"component":2672,"showHeader":791,"invertAxisOnMobile":15},"i-de226408-dec5-46b7-8ecd-0f18425c8359",{"tbody":2611,"thead":2665,"fieldtype":1848},[2612,2621,2629,2638,2647,2656],{"_uid":2613,"body":2614,"component":1789},"812dfbbc-3476-46b7-9a10-ab1fe080ca9d",[2615,2618],{"_uid":2616,"value":2617,"component":1782},"ff5bde5c-7e36-487d-8e18-793361e4a5b6","Large size",{"_uid":2619,"value":2620,"component":1782},"45bb6a0d-ee42-446b-97d1-4fb60e1071c1","Small size",{"_uid":33,"body":2622,"component":1789},[2623,2626],{"_uid":2624,"value":2625,"component":1782},"2dee5109-7a17-46fe-9c0f-71661bb6e5c7","Dark or saturated colour",{"_uid":2627,"value":2628,"component":1782},"8e4ad98c-d288-4fe6-8718-b782c64c02b6","Light or muted colour",{"_uid":2630,"body":2631,"component":1789},"c3ec559f-3984-4a7e-a8a4-0fa652f93e5d",[2632,2635],{"_uid":2633,"value":2634,"component":1782},"137131ff-1017-4dde-abd5-9fee0de32dbe","Isolation (surrounded by space)",{"_uid":2636,"value":2637,"component":1782},"83ca7c1a-4c3e-4790-a1be-4ccdcbab0cfb","Proximity to other elements",{"_uid":2639,"body":2640,"component":1789},"f93d9c4e-01c6-4269-b1db-67804ff264a3",[2641,2644],{"_uid":2642,"value":2643,"component":1782},"b9437847-95af-45ea-b80c-e44afe62584b","Complex shape",{"_uid":2645,"value":2646,"component":1782},"83aeb200-6756-4089-abae-8a5e407a6694","Simple shape",{"_uid":2648,"body":2649,"component":1789},"8494d7d7-870f-4714-9e27-2baff047ab55",[2650,2653],{"_uid":2651,"value":2652,"component":1782},"efc814e0-5ca0-4ed0-a508-e3865b5771c3","High contrast with background",{"_uid":2654,"value":2655,"component":1782},"5159252d-3799-4623-b307-8a662206bb93","Low contrast with background",{"_uid":2657,"body":2658,"component":1789},"5f030396-0838-484b-86d4-3e7aa4a11602",[2659,2662],{"_uid":2660,"value":2661,"component":1782},"3324ae35-ea48-4f89-b166-30cc4434f705","Position at optical centre",{"_uid":2663,"value":2664,"component":1782},"318544a7-3938-4450-874d-c5c7ce56e515","Position at edges",[2666,2669],{"_uid":2667,"value":2668,"component":1841},"87946087-fbdf-455c-abc2-d41046cd1ef0","Creates high visual weight",{"_uid":2670,"value":2671,"component":1841},"9545c969-3b49-43f9-aeff-0ba4ebb0fbce","Creates low visual weight","TableComponent",{"type":54,"attrs":2674},{"textAlign":96},{"type":65,"attrs":2676},{"id":2448,"body":2677},[2678],{"_uid":2679,"asset":2680,"component":2517,"description":2691},"i-67421aa7-cca2-4cca-b67a-7e37ea48ef36",[2681],{"_uid":2682,"asset":2683,"device":2515,"component":2516},"f47ca0c9-91b4-4f21-89a4-6e0fb757c2e5",[2684],{"_uid":2685,"image":2686,"imageAlt":2690,"component":38},"e65a5745-5f70-4635-8c3f-f998fc3aa4bb",{"id":2687,"alt":33,"name":33,"focus":33,"title":33,"source":33,"filename":2688,"copyright":33,"fieldtype":35,"meta_data":2689,"is_external_url":15},171457815449889,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1536x1024\u002F15dbcc2105\u002Fcomposition-2.png",{},"composition 2","Visual hierarchy creates an attention sequence, the viewer reads the composition in the order the designer intended",{"type":124,"attrs":2693,"content":2694},{"level":126,"textAlign":96},[2695],{"text":2696,"type":58},"Balance: symmetrical, asymmetrical, and radial ",{"type":54,"attrs":2698,"content":2699},{"textAlign":96},[2700],{"text":2701,"type":58},"Balance is the distribution of visual weight across a composition. It doesn't require symmetry — it requires that the design feels stable and intentional rather than accidentally lopsided.",{"type":124,"attrs":2703,"content":2704},{"level":936,"textAlign":96},[2705],{"text":2706,"type":58},"Symmetrical balance",{"type":54,"attrs":2708,"content":2709},{"textAlign":96},[2710],{"text":2711,"type":58},"Elements are mirrored across a central axis — horizontally, vertically, or both. Symmetrical compositions feel formal, stable, authoritative, and calm. They're common in logos, editorial title pages, architectural photography, and contexts where precision and order need to be communicated.",{"type":54,"attrs":2713,"content":2714},{"textAlign":96},[2715],{"text":2716,"type":58},"The limitation of symmetry is that it's static. The eye reaches the centre and stops — there's nowhere to travel. For designs that need to feel dynamic, engaging, or modern, symmetry often isn't the right choice.",{"type":124,"attrs":2718,"content":2719},{"level":936,"textAlign":96},[2720],{"text":2721,"type":58},"Asymmetrical balance",{"type":54,"attrs":2723,"content":2724},{"textAlign":96},[2725],{"text":2726,"type":58},"Different elements of different sizes, colours, and weights are positioned so the overall composition feels stable — even though nothing is matched or mirrored. Asymmetric balance is more dynamic than symmetric balance and requires more deliberate judgement to achieve.",{"type":54,"attrs":2728,"content":2729},{"textAlign":96},[2730],{"text":2731,"type":58},"The principle is visual weight, not size. A small, vivid, isolated element can balance a large, muted, busy element on the opposite side of a composition. Much of modern web design, editorial layout, and brand design uses asymmetric balance because it carries more energy while still feeling considered.",{"type":124,"attrs":2733,"content":2734},{"level":936,"textAlign":96},[2735],{"text":2736,"type":58},"Radial balance",{"type":54,"attrs":2738,"content":2739},{"textAlign":96},[2740],{"text":2741,"type":58},"Elements are arranged around a central point, radiating outward. Less common in standard layouts, but powerful in logo design, decorative illustration, and brand marks. Mandalas, circular logos, and radial icon sets use this structure.",{"type":65,"attrs":2743},{"id":2448,"body":2744},[2745],{"_uid":2746,"asset":2747,"component":2517,"description":2758},"i-912b61f9-6ed7-4e88-a75c-4fd575619735",[2748],{"_uid":2749,"asset":2750,"device":2515,"component":2516},"0181539a-c30c-4344-825b-052457bc6b79",[2751],{"_uid":2752,"image":2753,"imageAlt":2757,"component":38},"72295e16-5131-4441-a8ef-35f490b56666",{"id":2754,"alt":33,"name":33,"focus":33,"title":33,"source":33,"filename":2755,"copyright":33,"fieldtype":35,"meta_data":2756,"is_external_url":15},171458171187513,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1774x887\u002F8657b5639c\u002Fsymmetry.png",{},"Three types of balance","Three types of balance: symmetrical (formal, stable), asymmetrical (dynamic, modern), radial (centred, decorative). Each communicates a different tone before any content is read.",{"type":124,"attrs":2760,"content":2761},{"level":126,"textAlign":96},[2762],{"text":2763,"type":58},"Grid systems and alignment",{"type":54,"attrs":2765,"content":2766},{"textAlign":96},[2767],{"text":2768,"type":58},"Grids are the invisible structure that makes composition consistent and scalable. They define where elements can be placed, how they relate to each other, and how a layout adapts across different sizes.",{"type":124,"attrs":2770,"content":2771},{"level":936,"textAlign":96},[2772],{"text":2773,"type":58},"Column grids",{"type":54,"attrs":2775,"content":2776},{"textAlign":96},[2777],{"text":2778,"type":58},"The most common grid in editorial and web design. Content is divided into equal-width columns with consistent gutter spacing between them. Most web layouts use 12 columns — a number divisible by 2, 3, 4, and 6, giving maximum layout flexibility. Print editorial typically uses 6 or 8 columns.",{"type":54,"attrs":2780,"content":2781},{"textAlign":96},[2782],{"text":2783,"type":58},"Elements span multiple columns. A full-width hero image might span all 12. A sidebar might span 3. Body text might span 7. The column grid creates the underlying logic that makes all of these feel related to each other.",{"type":124,"attrs":2785,"content":2786},{"level":936,"textAlign":96},[2787],{"text":2788,"type":58},"Baseline grids",{"type":54,"attrs":2790,"content":2791},{"textAlign":96},[2792],{"text":2793,"type":58},"A horizontal grid that text sits on — like lined paper. Baseline grids ensure that text from different columns and different sizes aligns horizontally, creating a sense of vertical rhythm throughout a layout. Important in long-form typographic design; less critical in short-form or highly visual work.",{"type":124,"attrs":2795,"content":2796},{"level":936,"textAlign":96},[2797],{"text":2798,"type":58},"Modular grids",{"type":54,"attrs":2800,"content":2801},{"textAlign":96},[2802],{"text":2803,"type":58},"A grid of both columns and rows, creating a matrix of equal cells. Modular grids are the basis of design systems, icon sets, and grid-based illustration. Every cell follows the same logic, making systematic work significantly faster.",{"type":65,"attrs":2805},{"id":2448,"body":2806},[2807],{"_uid":2808,"content":2809,"component":2672,"showHeader":791,"invertAxisOnMobile":15},"i-70441445-97b9-4f94-b9b5-502749b980d3",{"tbody":2810,"thead":2859,"fieldtype":1848},[2811,2823,2835,2847],{"_uid":2812,"body":2813,"component":1789},"3604da6f-7d30-44eb-824e-ea04539a3316",[2814,2817,2820],{"_uid":2815,"value":2816,"component":1782},"40f49e3b-8e03-428f-9909-f6e6a71f095e","Column grid",{"_uid":2818,"value":2819,"component":1782},"830bcd84-026b-4b03-aeec-84de46e224b3","Editorial, web, marketing layouts",{"_uid":2821,"value":2822,"component":1782},"1c627277-69c8-4154-ae4b-616d6ce786d4","Flexible span system for varied element widths",{"_uid":2824,"body":2825,"component":1789},"e9d297c0-0eef-4659-81c8-059880b99bf3",[2826,2829,2832],{"_uid":2827,"value":2828,"component":1782},"6871ed9f-826d-4cac-a380-fd64efb72990","Baseline grid",{"_uid":2830,"value":2831,"component":1782},"5eb9106b-0869-42cc-8e4a-0d552d3ab0ae","Long-form typographic work",{"_uid":2833,"value":2834,"component":1782},"4c653d6f-9aba-45ec-8ee2-9dfcb4fa3fcf","Consistent vertical rhythm across columns",{"_uid":2836,"body":2837,"component":1789},"65c40c6d-8375-4c26-85d1-0ce6d2030dde",[2838,2841,2844],{"_uid":2839,"value":2840,"component":1782},"d48ed177-6874-4575-bf1e-8844cc838120","Modular grid",{"_uid":2842,"value":2843,"component":1782},"086a5ce9-d0f9-499a-b728-e079db1b2859","Design systems, icon sets, systematic illustration",{"_uid":2845,"value":2846,"component":1782},"4411726e-3d3d-4d8d-8472-fa1b807a84a6","Equal-cell logic speeds systematic production",{"_uid":2848,"body":2849,"component":1789},"e5adc8e3-003b-4922-afc0-2e81c5ba1f5b",[2850,2853,2856],{"_uid":2851,"value":2852,"component":1782},"462bfa27-e26c-4439-a988-4b4e8363c222","Isometric grid",{"_uid":2854,"value":2855,"component":1782},"bb2fb59f-60d2-4fe7-a723-a230e19dfa21","Technical illustration, 3D perspective work",{"_uid":2857,"value":2858,"component":1782},"e85b8615-d52d-48ab-b30d-c94b96db7200","Consistent 30° angles for depth and structure",[2860,2863,2866],{"_uid":2861,"value":2862,"component":1841},"2f08c863-db10-46eb-bb4a-b5f7cc04e3d3","Grid type",{"_uid":2864,"value":2865,"component":1841},"7349aa82-5264-4947-93a8-30dbfab56d19","Best for",{"_uid":2867,"value":2868,"component":1841},"6c9d48aa-8cf5-4234-a40e-311a4aaddb08","Key benefit",{"type":54,"attrs":2870,"content":2871},{"textAlign":96},[2872,2876],{"text":2873,"type":58,"marks":2874},"Alignment",[2875],{"type":82},{"text":2877,"type":58}," is what makes a grid feel like a grid rather than a suggestion. Elements that align to the same grid lines feel intentionally related. Elements that don't feel accidentally placed — even when the misalignment is small. The eye detects misalignment before the brain names it.",{"type":54,"attrs":2879,"content":2880},{"textAlign":96},[2881],{"text":2882,"type":58},"The most common alignment error is near-alignment: two elements that are almost — but not quite — on the same line. This reads as a mistake. Either align precisely or create deliberate, obvious offset.",{"type":124,"attrs":2884,"content":2885},{"level":126,"textAlign":96},[2886],{"text":2887,"type":58},"Visual flow and the Z and F patterns",{"type":54,"attrs":2889,"content":2890},{"textAlign":96},[2891],{"text":2892,"type":58},"Viewers don't look at a composition randomly — they follow predictable patterns based on how they've learned to read. Understanding these patterns lets designers align composition with natural eye movement.",{"type":124,"attrs":2894,"content":2895},{"level":936,"textAlign":96},[2896],{"text":2897,"type":58},"The Z pattern",{"type":54,"attrs":2899,"content":2900},{"textAlign":96},[2901],{"text":2902,"type":58},"In compositions with low information density — advertising, hero sections, posters — the eye tends to follow a Z-shaped path: starting at the top left, moving to the top right, dropping diagonally to the bottom left, then moving to the bottom right.",{"type":54,"attrs":2904,"content":2905},{"textAlign":96},[2906],{"text":2907,"type":58},"This is why many advertising layouts place the logo or headline at the top left, a supporting image in the middle, and the CTA at the bottom right. The Z pattern delivers the viewer to the call to action as the natural conclusion of reading the composition.",{"type":124,"attrs":2909,"content":2910},{"level":936,"textAlign":96},[2911],{"text":2912,"type":58},"The F pattern",{"type":54,"attrs":2914,"content":2915},{"textAlign":96},[2916],{"text":2917,"type":58},"In text-heavy, high-information-density contexts — articles, email, dashboards, search results — the eye follows an F-shaped pattern: reading horizontally across the top, then dropping down and reading a shorter horizontal sweep, then scanning vertically down the left edge.",{"type":54,"attrs":2919,"content":2920},{"textAlign":96},[2921],{"text":2922,"type":58},"The F pattern has significant implications for content hierarchy: the most important information should be in the top horizontal band and the left vertical column, because those are the areas that receive the most attention before the reader drops off.",{"type":65,"attrs":2924},{"id":2448,"body":2925},[2926],{"_uid":2927,"asset":2928,"component":2517,"description":2939},"i-a989e4af-70ab-499e-8a51-83da57be7c8d",[2929],{"_uid":2930,"asset":2931,"device":2515,"component":2516},"1a7246c3-47fc-4d4c-b49e-681ac5947f1d",[2932],{"_uid":2933,"image":2934,"imageAlt":2938,"component":38},"880fc28f-0a89-4f46-813c-994c1c6a74e2",{"id":2935,"alt":33,"name":33,"focus":33,"title":33,"source":33,"filename":2936,"copyright":33,"fieldtype":35,"meta_data":2937,"is_external_url":15},171458907156861,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1774x887\u002F8ec9119c17\u002Fzf-pattern.png",{},"Z and F patterns","The Z pattern guides the eye through advertising and hero compositions. The F pattern describes how readers scan text-heavy layouts, both have direct implications for where to place key content",{"type":124,"attrs":2941,"content":2942},{"level":126,"textAlign":96},[2943],{"text":2944,"type":58},"Gestalt principles in composition",{"type":54,"attrs":2946,"content":2947},{"textAlign":96},[2948],{"text":2949,"type":58},"Gestalt psychology describes how the human brain organises visual information into meaningful patterns. Several Gestalt principles have direct practical applications in composition.",{"type":54,"attrs":2951,"content":2952},{"textAlign":96},[2953,2957],{"text":2954,"type":58,"marks":2955},"Proximity.",[2956],{"type":82},{"text":2958,"type":58}," Elements close to each other are perceived as related. Elements far from each other are perceived as separate. This is the compositional logic behind grouping — placing related items together and separating them from unrelated items with white space creates structure without any explicit lines or borders.",{"type":54,"attrs":2960,"content":2961},{"textAlign":96},[2962,2966],{"text":2963,"type":58,"marks":2964},"Similarity.",[2965],{"type":82},{"text":2967,"type":58}," Elements that share visual characteristics — same colour, shape, or size — are perceived as belonging to the same group. This is how icon sets, navigation items, and repeating components feel coherent even when they depict different things.",{"type":54,"attrs":2969,"content":2970},{"textAlign":96},[2971,2975],{"text":2972,"type":58,"marks":2973},"Continuation.",[2974],{"type":82},{"text":2976,"type":58}," The eye follows lines, curves, and implied paths, even when they're not explicitly drawn. A row of elements creates an implied line the eye will follow. A curved arrangement implies a path. Designers use continuation to guide the eye through a composition without the viewer being aware of it.",{"type":54,"attrs":2978,"content":2979},{"textAlign":96},[2980,2984],{"text":2981,"type":58,"marks":2982},"Figure-ground.",[2983],{"type":82},{"text":2985,"type":58}," The eye distinguishes between foreground elements (figures) and background (ground). Strong figure-ground contrast makes focal elements immediately clear. Weak figure-ground relationships make compositions feel muddy and hard to read.",{"type":54,"attrs":2987,"content":2988},{"textAlign":96},[2989,2993],{"text":2990,"type":58,"marks":2991},"Closure.",[2992],{"type":82},{"text":2994,"type":58}," The brain completes incomplete shapes. The FedEx arrow, the WWF panda, and the IBM striped letters all exploit closure — the viewer's brain perceives a complete form even where one isn't fully drawn. This is the principle behind negative space logos and clever compositional illusions.",{"type":65,"attrs":2996},{"id":2448,"body":2997},[2998],{"_uid":2999,"content":3000,"component":2672,"showHeader":791,"invertAxisOnMobile":15},"i-68eeb89d-b028-4052-8588-06d12dc30a14",{"tbody":3001,"thead":3062,"fieldtype":1848},[3002,3014,3026,3038,3050],{"_uid":3003,"body":3004,"component":1789},"8b99b5af-645f-46fa-a44e-27a786a20bf4",[3005,3008,3011],{"_uid":3006,"value":3007,"component":1782},"4e61459b-e21f-48cc-b484-32e1c2654279","Proximity",{"_uid":3009,"value":3010,"component":1782},"bf95dc83-384c-4022-9dba-a55724f952ba","Groups related elements perceptually",{"_uid":3012,"value":3013,"component":1782},"e43bc72b-84aa-4461-b024-a63ca29fe4c2","Use white space to separate sections; cluster related items",{"_uid":3015,"body":3016,"component":1789},"73ec945b-48ad-496c-abda-4e9f58164709",[3017,3020,3023],{"_uid":3018,"value":3019,"component":1782},"e3839013-12f5-4ae0-be47-400408141345","Similarity",{"_uid":3021,"value":3022,"component":1782},"b3f9a95f-e091-4659-8359-e0bf8ef3f080","Creates visual groups through shared properties",{"_uid":3024,"value":3025,"component":1782},"659b360a-8024-464b-ba4b-efd6728e839d","Consistent icon style, colour coding, repeating components",{"_uid":3027,"body":3028,"component":1789},"99d781d6-fe09-4554-84b6-ba9ae1ab2cc3",[3029,3032,3035],{"_uid":3030,"value":3031,"component":1782},"b877e89c-8f46-45fd-8934-02b830387ea8","Continuation",{"_uid":3033,"value":3034,"component":1782},"89ad4780-7de1-42c3-b698-29b7297083df","Guides the eye along implied paths",{"_uid":3036,"value":3037,"component":1782},"a16d6ce1-613d-4bb8-9a7f-8e83c7df20bd","Align elements to create visual flow through the layout",{"_uid":3039,"body":3040,"component":1789},"d05ffb0f-ebdc-409a-9cdb-f49ac4e2b584",[3041,3044,3047],{"_uid":3042,"value":3043,"component":1782},"977cbc0d-926d-4eb3-8c02-81b4271563ea","Figure-ground",{"_uid":3045,"value":3046,"component":1782},"3ce725c8-323f-4b6f-9dc6-6c0a242de398","Separates foreground from background",{"_uid":3048,"value":3049,"component":1782},"18f28c2e-1b8f-4ed0-bf75-b0b188bf4677","Ensure sufficient contrast between focal elements and background",{"_uid":3051,"body":3052,"component":1789},"b633fc2c-6e33-468d-a66b-521d49a53421",[3053,3056,3059],{"_uid":3054,"value":3055,"component":1782},"d2256d5a-226f-4543-a010-ba1cda20bcb8","Closure",{"_uid":3057,"value":3058,"component":1782},"3420511f-2076-4acb-b222-85d686565816","Brain completes incomplete shapes",{"_uid":3060,"value":3061,"component":1782},"ee31b8ee-bf57-484f-81e8-6bd26eede8f8","Negative space logos, implied shapes, typographic illusions",[3063,3066,3069],{"_uid":3064,"value":3065,"component":1841},"3e114f4d-2509-40e4-8026-836ae668da3a","Principle",{"_uid":3067,"value":3068,"component":1841},"dec3a67e-40c0-436e-b812-ab278094f898","What it does",{"_uid":3070,"value":3071,"component":1841},"c245d746-692a-4cbb-a408-6d07fa2dbff2","Design application",{"type":124,"attrs":3073,"content":3074},{"level":126,"textAlign":96},[3075],{"text":3076,"type":58},"Composition in Linearity Curve",{"type":54,"attrs":3078,"content":3079},{"textAlign":96},[3080],{"text":3081,"type":58},"Linearity Curve has several tools that directly support compositional work.",{"type":124,"attrs":3083,"content":3084},{"level":936,"textAlign":96},[3085],{"text":3086,"type":58},"Grid and snapping",{"type":54,"attrs":3088,"content":3089},{"textAlign":96},[3090,3092,3106],{"text":3091,"type":58},"Enable the ",{"text":3093,"type":58,"marks":3094},"grid",[3095],{"type":93,"attrs":3096},{"href":3097,"uuid":3098,"anchor":96,"target":3099,"linktype":3100,"story":3101},"\u002Facademy\u002Fcurve\u002Fmac\u002Fuser-guide\u002Fworkspace\u002Fusing-grids","baeb16ec-1231-4db5-9071-c7a5ef8cb46e","_self","story",{"name":3102,"id":3103,"uuid":3098,"slug":3104,"url":3105,"full_slug":3105,"_stopResolving":791},"Using grids",343435844,"using-grids","academy\u002Fcurve\u002Fmac\u002Fuser-guide\u002Fworkspace\u002Fusing-grids",{"text":3107,"type":58}," in Settings > Canvas. Curve supports both a square perpendicular grid and an isometric grid. Set the grid spacing to match your layout's column width or baseline unit — snapping will then lock every element to the grid automatically, making precise alignment fast without manual adjustment.",{"type":124,"attrs":3109,"content":3110},{"level":936,"textAlign":96},[3111],{"text":3112,"type":58},"Alignment tools",{"type":54,"attrs":3114,"content":3115},{"textAlign":96},[3116],{"text":3117,"type":58},"Select multiple elements and use Curve's alignment tools to align them to each other or to the artboard. Options include align left, centre, right, top, middle, bottom, and distribute evenly — both horizontally and vertically. Even distribution is particularly useful for spacing repeating elements (navigation items, icon sets, card grids) consistently without manual measurement.",{"type":124,"attrs":3119,"content":3120},{"level":936,"textAlign":96},[3121],{"text":3122,"type":58},"Artboard setup",{"type":54,"attrs":3124,"content":3125},{"textAlign":96},[3126],{"text":3127,"type":58},"Set your artboard to the exact dimensions of your output — social media format, screen resolution, print size. Working at the correct dimensions from the start means compositional decisions are made in the actual context of the final output, not approximated and adjusted later.",{"type":124,"attrs":3129,"content":3130},{"level":936,"textAlign":96},[3131],{"text":3132,"type":58},"Grouping for compositional control",{"type":54,"attrs":3134,"content":3135},{"textAlign":96},[3136],{"text":3137,"type":58},"Use groups (Cmd+G) to treat related elements as a single compositional unit. A card with an image, headline, and body text becomes one moveable element once grouped — you can reposition it within the layout without disrupting the internal relationship of its components. Nested groups let you move sections while preserving sub-group structure.",{"type":124,"attrs":3139,"content":3140},{"level":936,"textAlign":96},[3141],{"text":3142,"type":58},"Visual weight check",{"type":54,"attrs":3144,"content":3145},{"textAlign":96},[3146],{"text":3147,"type":58},"Curve's canvas view — zoomed out to see the full artboard — is the fastest way to evaluate overall compositional balance. The eye reads the composition very differently at full view than at working zoom. Make a habit of zooming out after placing major elements to check visual weight distribution before adding detail.",{"type":65,"attrs":3149},{"id":2448,"body":3150},[3151],{"_uid":3152,"asset":3153,"component":2517,"description":3164},"i-9a4fe052-b816-4243-9ef4-98d347e3f503",[3154],{"_uid":3155,"asset":3156,"device":2515,"component":2516},"31994635-7165-4706-a09e-c914a9bafd52",[3157],{"_uid":3158,"image":3159,"imageAlt":3163,"component":38},"3f7f630f-cb97-4d97-90d1-fd32b28b7b72",{"id":3160,"alt":33,"name":33,"focus":33,"title":33,"source":33,"filename":3161,"copyright":33,"fieldtype":35,"meta_data":3162,"is_external_url":15},91182492851124,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1883x1285\u002F44edf2915e\u002Fartboard-liquid-glass.png",{},"artboard","Zooming out to full artboard view in Linearity Curve is the fastest way to evaluate overall compositional balance, detail work at close zoom hides weight distribution problems.",{"type":124,"attrs":3166,"content":3167},{"level":126,"textAlign":96},[3168],{"text":3169,"type":58},"Common composition mistakes",{"type":65,"attrs":3171},{"id":2448,"body":3172},[3173],{"_uid":3174,"content":3175,"component":2672,"showHeader":791,"invertAxisOnMobile":15},"i-2aa030c6-7115-47d3-9126-17dbcfa32702",{"tbody":3176,"thead":3261,"fieldtype":1848},[3177,3189,3201,3213,3225,3237,3249],{"_uid":3178,"body":3179,"component":1789},"9bcad122-532a-48b5-801e-c885d0c44160",[3180,3183,3186],{"_uid":3181,"value":3182,"component":1782},"e390a8c7-2ff5-4330-8207-87edf95f8a76","No clear focal point",{"_uid":3184,"value":3185,"component":1782},"67bfa0fa-af2e-4e67-8348-3743e61f9265","Everything feels equally important — the eye doesn't know where to start",{"_uid":3187,"value":3188,"component":1782},"4cd164b1-f656-4097-bd78-e6d61c49082c","Define the primary message and build visual hierarchy around it before placing any 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