[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"en\u002Fblog\u002Fdesign-statistics":3,"en\u002Fsettings-page":4245,"blog-what-to-read-next-section":6149},{"content":4,"full_slug":4241,"id":4242,"name":1658,"path":134,"published_at":4243,"uuid":4244},{"tag":5,"_uid":1649,"image":1650,"title":1658,"author":1659,"widget":1815,"bgColor":47,"content":1820,"noIndex":16,"noFollow":16,"wistiaId":34,"component":1618,"thumbnail":4230,"youtubeId":34,"meta_image":4235,"meta_title":4238,"page_title":34,"description":34,"publishedDate":4239,"hideFromSitemap":16,"meta_description":4240},[6],{"name":7,"created_at":8,"published_at":9,"updated_at":10,"id":11,"uuid":12,"content":13,"slug":1641,"full_slug":1642,"sort_by_date":134,"position":1643,"tag_list":1644,"is_startpage":16,"parent_id":1645,"meta_data":134,"group_id":1646,"first_published_at":1647,"release_id":134,"lang":1636,"path":134,"alternates":1648,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Design resources","2024-08-26T14:09:52.108Z","2025-02-12T14:24:10.265Z","2025-02-12T14:24:10.293Z",540222543,"6e82c4b3-844d-4c3a-a799-56939bc2843d",{"_uid":14,"title":15,"noIndex":16,"noFollow":16,"component":17,"reference":18,"meta_image":1638,"meta_title":34,"page_title":34,"description":1628,"illustration":1640,"hideFromSitemap":16,"meta_description":34},"e44b1a0b-2afa-4abe-a1fe-37c6a104cf23"," Design resources",false,"BlogCategoryOverviewPage",{"name":19,"created_at":20,"published_at":21,"updated_at":22,"id":23,"uuid":24,"content":25,"slug":1629,"full_slug":1630,"sort_by_date":134,"position":1631,"tag_list":1632,"is_startpage":16,"parent_id":1633,"meta_data":134,"group_id":1634,"first_published_at":1635,"release_id":134,"lang":1636,"path":134,"alternates":1637,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Your next career move: motion graphics vs. animation","2024-09-30T06:45:42.528Z","2026-09-05T00:16:24.094Z","2026-09-05T00:16:24.122Z",555448743,"f0ff000f-00e4-4457-ae55-997ca7312e7c",{"tag":26,"_uid":28,"image":29,"title":19,"author":40,"widget":42,"bgColor":47,"content":48,"noIndex":16,"noFollow":16,"wistiaId":34,"component":1618,"thumbnail":1619,"youtubeId":34,"meta_image":1623,"meta_title":1626,"page_title":34,"description":34,"publishedDate":1627,"hideFromSitemap":16,"meta_description":1628},[27,12],"3788f72d-65c4-4ad7-8c18-e17dc82f2b2e","a8e1a7cf-37e0-4551-aea1-db9befd460bb",[30],{"_uid":31,"image":32,"imageAlt":38,"component":39},"62e34335-8a79-43ca-adbb-08db9dd6b080",{"id":33,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":35,"copyright":34,"fieldtype":36,"meta_data":37,"is_external_url":16},17475438,"","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fx\u002F62e79781c4\u002Fmotion-graphics-vs-animation-newblogcover.avif","asset",{},"Linearity","Image",[41],"0f5fe757-eb31-437c-80a1-926f913f8ca3",{"id":43,"alt":44,"name":34,"focus":34,"title":44,"source":34,"filename":45,"copyright":34,"fieldtype":36,"meta_data":46,"is_external_url":16},18932106,"Your next career move: motion graphics vs. animation | Linearity","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F31598723af\u002Fmotion-graphics-vs-animation_widget.png",{},"decor-salmon",[49],{"_uid":50,"content":51,"component":1617},"d1ae1e07-2065-4a2c-b2db-d64c001ad978",{"type":52,"content":53},"doc",[54,60,71,75,97,106,110,146,162,166,174,216,223,254,261,294,300,330,334,341,360,371,381,387,394,404,474,481,485,495,514,523,554,561,569,573,577,584,606,616,622,629,639,645,652,668,681,692,699,714,725,731,738,766,785,795,801,808,816,835,842,852,862,868,875,884,888,896,900,907,921,928,935,945,954,958,968,975,982,998,1002,1006,1013,1095,1102,1112,1160,1171,1178,1188,1195,1199,1216,1220,1231,1238,1242,1252,1259,1269,1275,1282,1286,1296,1308,1312,1318,1325,1333,1337,1344,1410,1416,1475,1496,1506,1513,1540,1547,1557,1569,1578,1590],{"type":55,"content":56},"paragraph",[57],{"text":58,"type":59},"Whether you’re a seasoned player in the creative industry or a savvy business owner interested in elevating your brand's advertising, motion graphics, and animation are techniques you can use to take your practice to the next level.","text",{"type":55,"content":61},[62,64,69],{"text":63,"type":59},"However, before you can do that, it’s important to ",{"text":65,"type":59,"marks":66},"understand the difference",[67],{"type":68},"bold",{"text":70,"type":59}," between each technique. That way, you can pinpoint the method best for you and use it to deliver a killer end product.",{"type":55,"content":72},[73],{"text":74,"type":59},"Ready to get started? Let’s run through the key differences between these two popular types of animation.",{"type":76,"attrs":77},"blok",{"id":78,"body":79},"9d7b30a1-76d0-4568-93c1-ffa19ae4a8b3",[80],{"_uid":81,"title":82,"button":83,"component":94,"description":95,"backgroundColor":96},"i-dcfadd96-037d-4f5d-ad70-ffc0e2a1c84d","Jumpstart your ideas with Linearity Curve\n",[84],{"_uid":85,"icon":34,"link":86,"size":90,"text":91,"type":92,"component":93},"e5e02788-07cf-4d00-8e8a-93084414d9ff",{"id":34,"url":87,"linktype":88,"fieldtype":89,"cached_url":87},"https:\u002F\u002Fwww.linearity.io\u002Fget-started","url","multilink","medium","Get Started","whiteFill","BaseButton","BlogComponentCta","Take your designs to the next level.\n\n","orange",{"type":98,"attrs":99,"content":101},"heading",{"level":100},2,[102],{"text":103,"type":59,"marks":104},"Historical context: the rise of animation and motion graphics",[105],{"type":68},{"type":55,"content":107},[108],{"text":109,"type":59},"The desire to capture movement and bring life to still images stretches back centuries, with early examples like the flip book (1800s).",{"type":55,"content":111},[112,114,118,120,125,127,138,140,144],{"text":113,"type":59},"The birth of animation as we know it began with the invention of celluloid film in the ",{"text":115,"type":59,"marks":116},"late 19th century",[117],{"type":68},{"text":119,"type":59},". Pioneers like Winsor McCay (",{"text":121,"type":59,"marks":122},"Gertie the Dinosaur",[123],{"type":124},"italic",{"text":126,"type":59},", 1914) and ",{"text":128,"type":59,"marks":129},"Walt Disney",[130,136],{"type":131,"attrs":132},"link",{"href":133,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fa-brief-history-of-disney",null,"_blank",{"type":137},"underline",{"text":139,"type":59}," (",{"text":141,"type":59,"marks":142},"Snow White and the Seven Dwarfs",[143],{"type":124},{"text":145,"type":59},", 1937) established hand-drawn animation as a dominant storytelling medium.",{"type":76,"attrs":147},{"id":78,"body":148},[149,153,158],{"_uid":150,"emoji":34,"bgColor":47,"markdown":151,"component":152},"i-8e5a1955-6035-4b79-b808-a082b7abcc6d","Motion graphics, on the other hand, emerged as a field much later, heavily influenced by technological 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revolution",[319,322,323],{"type":131,"attrs":320},{"href":321,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcomputer-animation\u002F",{"type":68},{"type":137},{"text":325,"type":59,"marks":326},":",[327],{"type":68},{"text":329,"type":59}," The arrival of powerful computers in the late 20th century opened doors for sophisticated 3D motion graphics and visual effects, further solidifying motion graphics as a distinct field.",{"type":55,"content":331},[332],{"text":333,"type":59},"Today, animation and motion graphics co-exist and often complement each other. But what are the two different techniques? How do they differ? Are they similar in any way? Keep reading to find out.",{"type":98,"attrs":335,"content":336},{"level":100},[337],{"text":338,"type":59,"marks":339},"What's motion graphics?",[340],{"type":68},{"type":55,"content":342},[343,345,349,351,358],{"text":344,"type":59},"This is a small",{"text":346,"type":59,"marks":347}," subset of animation",[348],{"type":68},{"text":350,"type":59}," that makes previously static images more dynamic. It deals almost exclusively with 2D graphics and ",{"text":352,"type":59,"marks":353},"2D graphic software",[354,357],{"type":131,"attrs":355},{"href":356,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002F2d-animation-software\u002F",{"type":137},{"text":359,"type":59},". ",{"type":55,"content":361},[362,369],{"text":363,"type":59,"marks":364},"Creating motion graphics",[365,368],{"type":131,"attrs":366},{"href":367,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-make-motion-graphics\u002F",{"type":137},{"text":370,"type":59}," enhances the visual impact of an otherwise lifeless image, it doesn’t do anything to further its narrative or give it one at all.",{"type":55,"content":372},[373,375,379],{"text":374,"type":59},"For example, do you know when you’re shopping online that a quick buy option appears on screen? Or when a static banner pauses when you hover over it? That’s motion graphics. It’s a ",{"text":376,"type":59,"marks":377},"simple, effective, and widely used ",[378],{"type":68},{"text":380,"type":59},"part of media that millions of people use or encounter every single day.",{"type":76,"attrs":382},{"id":78,"body":383},[384],{"_uid":385,"emoji":34,"bgColor":47,"markdown":386,"component":152},"i-b2e794be-3d69-4324-8730-a925eb630d86","Looking for the secret sauce to motion design? Check out our toolbox of [motion graphics resources](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fmotion-design-resources\u002F) every professional designer needs.",{"type":98,"attrs":388,"content":389},{"level":100},[390],{"text":391,"type":59,"marks":392},"10 examples of motion graphics",[393],{"type":68},{"type":55,"content":395},[396,398,402],{"text":397,"type":59},"Despite being one of the most popular animation modes, it’s often hard to spot. 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However, it’s also an umbrella term that categorizes the ",{"text":490,"type":59,"marks":491},"whole field of moving imagery",[492],{"type":68},{"text":494,"type":59},", including everything from cartoons and typography to motion graphics itself.",{"type":76,"attrs":496},{"id":78,"body":497},[498,509,511],{"_uid":499,"title":500,"button":501,"component":94,"description":507,"backgroundColor":508},"i-1df1fdfe-9f7c-4b6c-b041-705763f9f80d","Transform Your ideas into animations",[502],{"_uid":503,"icon":34,"link":504,"size":90,"text":506,"type":92,"component":93},"773c6fef-c7b4-4ef8-89f5-a0f4568ec5b5",{"id":34,"url":505,"linktype":88,"fieldtype":89,"cached_url":505},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Ftutorials\u002Fworkshops\u002Fcreate-your-first-animation-with-linearity-move\u002F","Start tutorial","Linearity Move is perfect for beginners and professionals alike. Make your first animation with Move.\n\n","green",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":510,"initial":155,"component":156,"backgroundColor":157},"i-46896377-e31f-4820-8b07-cd14883b5636",{"_uid":512,"emoji":34,"bgColor":47,"markdown":513,"component":152},"i-03f6b4f7-034e-484a-8286-69ed73f22cbc","Think of animation as an all-encompassing umbrella that includes multiple motion graphic design styles.",{"type":55,"content":515},[516],{"text":517,"type":59,"marks":518},"This means that while motion graphics may always fall under the umbrella of animation, animation doesn’t always exclusively mean motion graphics—get it?",[519],{"type":520,"attrs":521},"textStyle",{"color":522},"#111717",{"type":76,"attrs":524},{"id":78,"body":525},[526],{"_uid":527,"cards":528,"component":553},"i-cdf7e245-d38a-4525-bca2-17312925105b",[529,542],{"_uid":530,"image":531,"button":535,"component":541},"3316bcc3-0742-4b40-a4aa-58671fe2e4b4",{"id":532,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":533,"copyright":34,"fieldtype":36,"meta_data":534,"is_external_url":16},17475474,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F574x1020\u002F6ea7be6791\u002Ffilters_format-webp-_quality-75-1.webp",{},[536],{"_uid":537,"icon":34,"link":538,"size":90,"text":540,"type":92,"component":93},"800bb715-4fac-4066-bc3b-57c2987c165b",{"id":34,"url":539,"linktype":88,"fieldtype":89,"cached_url":539},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fanimated-templates\u002Fillustrated-vector-agency-ideas-ad\u002F","Get this template","BlogTwoColumnTemplatesItem",{"_uid":543,"image":544,"button":548,"component":541},"b43dae9f-5c33-423f-93fd-d66efd5d0294",{"id":545,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":546,"copyright":34,"fieldtype":36,"meta_data":547,"is_external_url":16},17475473,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1019x1020\u002Fd881951188\u002Ffilters_format-webp-_quality-75-2.webp",{},[549],{"_uid":550,"icon":34,"link":551,"size":90,"text":540,"type":92,"component":93},"78651033-1ec1-47b5-a7c7-92405374d872",{"id":34,"url":552,"linktype":88,"fieldtype":89,"cached_url":552},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fanimated-templates\u002Fcreative-agency-showreel\u002F","BlogTwoColumnTemplates",{"type":98,"attrs":555,"content":556},{"level":100},[557],{"text":558,"type":59,"marks":559},"5 styles of animation",[560],{"type":68},{"type":55,"content":562},[563,565],{"text":564,"type":59},"Under the umbrella of animation, there are ",{"text":566,"type":59,"marks":567},"five main styles.",[568],{"type":68},{"type":55,"content":570},[571],{"text":572,"type":59},"Each one has different costs, uses, and requirements, and together, they are responsible for the entire world of graphics that we know, love, and use today.",{"type":55,"content":574},[575],{"text":576,"type":59},"Here are the five types of animation techniques.",{"type":98,"attrs":578,"content":579},{"level":168},[580],{"text":581,"type":59,"marks":582},"1. Traditional animation",[583],{"type":68},{"type":55,"content":585},[586,588,592,594,598,600,604],{"text":587,"type":59},"Are you familiar with ",{"text":589,"type":59,"marks":590},"Tarzan ",[591],{"type":124},{"text":593,"type":59},"(1999)? ",{"text":595,"type":59,"marks":596},"The Lion King ",[597],{"type":124},{"text":599,"type":59},"(1994)? ",{"text":601,"type":59,"marks":602},"Pinocchio ",[603],{"type":124},{"text":605,"type":59},"(1940)? Well, those are all made using traditional animation methods.",{"type":55,"content":607},[608,610,614],{"text":609,"type":59},"Traditional animation is a technique in which each frame is ",{"text":611,"type":59,"marks":612},"drawn by hand",[613],{"type":68},{"text":615,"type":59},". It can also be known as hand-drawn animation or cel animation, and until the age of computer animation, it was the dominant type of animation used in cinema.",{"type":76,"attrs":617},{"id":78,"body":618},[619],{"src":620,"_uid":621,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002Fie53R2HEZ6g?feature=oembed","i-6643561a-5b94-41a8-b409-0a1dd6f72828",{"type":98,"attrs":623,"content":624},{"level":168},[625],{"text":626,"type":59,"marks":627},"2. Motion graphics",[628],{"type":68},{"type":55,"content":630},[631,633,637],{"text":632,"type":59},"As explained above, this is a subgenre of animation that turns a ",{"text":634,"type":59,"marks":635},"still image into a moving one.",[636],{"type":68},{"text":638,"type":59}," However, the image rarely has a story or an emotive edge.",{"type":76,"attrs":640},{"id":78,"body":641},[642],{"src":643,"_uid":644,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FBR5IuoxNJUU?start=3&feature=oembed","i-93aca940-ed35-4c93-a9da-2565963e1111",{"type":98,"attrs":646,"content":647},{"level":168},[648],{"text":649,"type":59,"marks":650},"3. Stop motion animation",[651],{"type":68},{"type":55,"content":653},[654,656,660,662,666],{"text":655,"type":59},"This ",{"text":657,"type":59,"marks":658},"frame-by-frame",[659],{"type":68},{"text":661,"type":59}," movement of objects and figures creates an ",{"text":663,"type":59,"marks":664},"illusion of fluid movement",[665],{"type":68},{"text":667,"type":59},". This manual technique allows for any kind of physical item to star in a picture, as long as it keeps still, of course.",{"type":55,"content":669},[670,672,679],{"text":671,"type":59},"Though incredibly delicate and time-consuming, ",{"text":673,"type":59,"marks":674},"stop motion animation",[675,678],{"type":131,"attrs":676},{"href":677,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fstop-motion\u002F",{"type":137},{"text":680,"type":59}," is a popular and beautiful art form. ",{"type":76,"attrs":682},{"id":78,"body":683},[684,687,689],{"_uid":685,"emoji":34,"bgColor":47,"markdown":686,"component":152},"i-d920a233-4196-4e03-83fe-97365df2b56c","It was the style championed in films such as *Fantastic Mr. Fox* (2009) and *Coraline* (2009)",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":688,"initial":155,"component":156,"backgroundColor":157},"i-0ff5e3d7-6f9a-4311-9541-cfd45348ae7d",{"src":690,"_uid":691,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002Fn2igjYFojUo?feature=oembed","i-95568d25-63cb-4a2f-8093-cc28f130439a",{"type":98,"attrs":693,"content":694},{"level":168},[695],{"text":696,"type":59,"marks":697},"4. 2D animation",[698],{"type":68},{"type":55,"content":700},[701,708,710],{"text":702,"type":59,"marks":703},"Animating in 2D",[704,707],{"type":131,"attrs":705},{"href":706,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002F2d-animation\u002F",{"type":137},{"text":709,"type":59}," is probably the most common style of animation and refers to two-dimensional graphics that are rapidly sequenced to create the ",{"text":711,"type":59,"marks":712},"illusion of lifelike movement.",[713],{"type":68},{"type":55,"content":715},[716,718,724],{"text":717,"type":59},"Graphics drawn by hand are often categorized as traditional animation. But they can also be produced using ",{"text":719,"type":59,"marks":720},"animation software",[721,723],{"type":131,"attrs":722},{"href":356,"uuid":134,"anchor":134,"target":135,"linktype":88},{"type":137},{"text":243,"type":59},{"type":76,"attrs":726},{"id":78,"body":727},[728],{"src":729,"_uid":730,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002F2tC2Q2xphRQ?start=2&feature=oembed","i-8bf7f3d2-5ad9-4f83-88d3-5604874fef73",{"type":98,"attrs":732,"content":733},{"level":168},[734],{"text":735,"type":59,"marks":736},"5. 3D animation",[737],{"type":68},{"type":55,"content":739},[740,742,746,748,752,754,758,760,764],{"text":741,"type":59},"This refers to graphics modeled in a ",{"text":743,"type":59,"marks":744},"three-dimensional virtual environment",[745],{"type":68},{"text":747,"type":59}," and then animated. It’s the most-used style in the animation industry today, and it has inspired movies such as ",{"text":749,"type":59,"marks":750},"Toy Story ",[751],{"type":124},{"text":753,"type":59},"(1995), ",{"text":755,"type":59,"marks":756},"Monsters Inc. ",[757],{"type":124},{"text":759,"type":59},"(2001), and ",{"text":761,"type":59,"marks":762},"Frozen ",[763],{"type":124},{"text":765,"type":59},"(2013).",{"type":55,"content":767},[768,770,774,776,783],{"text":769,"type":59},"Designers specializing in 3D animation begin by conceptualizing a character or object, creating a ",{"text":771,"type":59,"marks":772},"to-scale model",[773],{"type":68},{"text":775,"type":59},", and ",{"text":777,"type":59,"marks":778},"using 3D animation software",[779,782],{"type":131,"attrs":780},{"href":781,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-software\u002F",{"type":137},{"text":784,"type":59}," to bring it to life.",{"type":55,"content":786},[787,789,793],{"text":788,"type":59},"Integrating the 3D model into the digital environment decked out with special effects allows them to watch how it responds to and ",{"text":790,"type":59,"marks":791},"acts in a 360° space",[792],{"type":68},{"text":794,"type":59},", producing a pretty darn accurate end product.",{"type":76,"attrs":796},{"id":78,"body":797},[798],{"src":799,"_uid":800,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FbwzLiQZDw2I?feature=oembed","i-ef7b3f2e-d557-4ff6-bcda-24b75a9854d4",{"type":98,"attrs":802,"content":803},{"level":100},[804],{"text":805,"type":59,"marks":806},"Motion graphics vs. animation: a comparison",[807],{"type":68},{"type":55,"content":809},[810,812],{"text":811,"type":59},"Now that you understand the key differences, let's compare both modes so that you can pinpoint which ",{"text":813,"type":59,"marks":814},"best suits your requirements.",[815],{"type":68},{"type":76,"attrs":817},{"id":78,"body":818},[819],{"_uid":820,"image":821,"title":828,"button":829,"component":833,"description":834},"i-9f661ae6-4995-4e42-b38b-9acc277db0eb",[822],{"_uid":823,"image":824,"imageAlt":39,"component":39},"a34791cc-3805-497c-8c58-f3a5a93df2a9",{"id":825,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":826,"copyright":34,"fieldtype":36,"meta_data":827,"is_external_url":16},17423592,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F688x488\u002Ff85f7be569\u002Fsnippet-banner-image.png",{},"Bring motion in-house",[830],{"_uid":831,"icon":34,"link":832,"size":90,"text":91,"type":92,"component":93},"efcb819f-5ec6-41ae-b270-8b5898ef1319",{"id":34,"url":87,"linktype":88,"fieldtype":89,"cached_url":87},"BlogComponentBigCta","Animate marketing assets in seconds with Linearity Move.",{"type":98,"attrs":836,"content":837},{"level":168},[838],{"text":839,"type":59,"marks":840},"Statistics vs. narratives",[841],{"type":68},{"type":55,"content":843},[844,846,850],{"text":845,"type":59},"Motion graphics tend to be less captivating than animation. They simply aim to enhance the delivery of a selling point, statistic, or instruction, while animation concentrates on ",{"text":847,"type":59,"marks":848},"crafting a narrative",[849],{"type":68},{"text":851,"type":59}," and developing characters.",{"type":55,"content":853},[854,856,860],{"text":855,"type":59},"A successful animation connects with its audience, tugs at their heartstrings, and tells a story. Meanwhile, a functioning motion graphic merely ",{"text":857,"type":59,"marks":858},"informs, teaches, or instructs",[859],{"type":68},{"text":861,"type":59}," them.",{"type":76,"attrs":863},{"id":78,"body":864},[865],{"_uid":866,"emoji":34,"bgColor":47,"markdown":867,"component":152},"i-97fbedf1-fcbe-44a5-a23d-1515fc90729d","If the animated picture you’re looking at tells a gripping story or enhances a narrative, chances are you have an animation and not a motion graphic.",{"type":98,"attrs":869,"content":870},{"level":168},[871],{"text":872,"type":59,"marks":873},"Simple vs. complex",[874],{"type":68},{"type":55,"content":876},[877,879,883],{"text":878,"type":59},"Generally speaking, motion graphics call for ",{"text":880,"type":59,"marks":881},"less complex designs than animation",[882],{"type":68},{"text":243,"type":59},{"type":55,"content":885},[886],{"text":887,"type":59},"Now, don’t get it twisted. This doesn’t mean that designing them is a piece of cake. It just means that creating a superbly effective motion graphic usually requires fewer resources.",{"type":55,"content":889},[890,892],{"text":891,"type":59},"For example, do you want to design a pop-out title for your company’s introductory video? With the right software, you can likely do so swiftly and with ",{"text":893,"type":59,"marks":894},"little to no complications.",[895],{"type":68},{"type":55,"content":897},[898],{"text":899,"type":59},"If you’re hoping to produce a captivating animated feature from start to finish, one that meets its function expertly just like the pop-out title on your company’s introductory video did, then you’ll need an extensive skillset, ample resources, and an empty calendar.",{"type":98,"attrs":901,"content":902},{"level":168},[903],{"text":904,"type":59,"marks":905},"Reasonably priced vs. expensive",[906],{"type":68},{"type":55,"content":908},[909,911,915,917],{"text":910,"type":59},"As mentioned above, designing an animation that meets its function tends to be more ",{"text":912,"type":59,"marks":913},"time-consuming and complex",[914],{"type":68},{"text":916,"type":59}," than creating a satisfactory motion graphic. Producing a motion graphic requires less specific input and is thus generally ",{"text":918,"type":59,"marks":919},"less expensive.",[920],{"type":68},{"type":76,"attrs":922},{"id":78,"body":923},[924],{"_uid":925,"emoji":926,"bgColor":47,"markdown":927,"component":152},"i-654028d3-72ec-4e82-88c5-6341f438abee","💡","With the increasing use of artificial intelligence in animation creation, you can expect to see the current high prices [decrease by around 30%](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-statistics\u002F).",{"type":98,"attrs":929,"content":930},{"level":168},[931],{"text":932,"type":59,"marks":933},"2D vs. 3D",[934],{"type":68},{"type":55,"content":936},[937,939,943],{"text":938,"type":59},"Another distinguishing feature between animation and motion graphics is their difference in dimensions. While animation can refer to ",{"text":940,"type":59,"marks":941},"both 2D and 3D graphics,",[942],{"type":68},{"text":944,"type":59}," things like banners and GIFs are almost exclusively comprised of 2D images.",{"type":55,"content":946},[947,949,953],{"text":948,"type":59},"While this difference may result in motion graphics appearing less riveting than the realistic graphics defined by animation, that isn’t necessarily a bad thing. A motion graphic isn't going to capture your heart or seem lifelike. It serves to ",{"text":950,"type":59,"marks":951},"direct and inform",[952],{"type":68},{"text":243,"type":59},{"type":55,"content":955},[956],{"text":957,"type":59},"A 2D design is often easier to digest and understand, enabling the viewer to promptly follow its instructions and the motion graphic to meet its goal.",{"type":55,"content":959},[960,962,966],{"text":961,"type":59},"However, 3D motion graphics is no longer limited to high-budget productions and we are seeing this trend become increasingly common. With user-friendly 3D software becoming more accessible, we can expect a",{"text":963,"type":59,"marks":964}," surge in 3D elements",[965],{"type":68},{"text":967,"type":59}," seamlessly integrated into motion graphics projects.",{"type":76,"attrs":969},{"id":78,"body":970},[971],{"_uid":972,"markdown":973,"component":974},"i-33a9c080-fab4-4166-b998-37c5c96c8ded","\"If we are talking motion graphic trends, then I predict the following:  \n1) 3D textures: using 3D textures in a 2D animation environments.  \n2) Experimental minimalism: simple shapes and high contrast colors in a minimalist composition to avoid distractions.”—Maddy Zoli, Senior Designer at Linearity","BlogComponentQuote",{"type":98,"attrs":976,"content":977},{"level":168},[978],{"text":979,"type":59,"marks":980},"Accessory vs. main focus",[981],{"type":68},{"type":55,"content":983},[984,986,990,992,996],{"text":985,"type":59},"Generally speaking, motion graphics tend to ",{"text":987,"type":59,"marks":988},"integrate over preexisting live-action",[989],{"type":68},{"text":991,"type":59}," or real-life footage, such as a video or website. However, animations, on the other hand, tend to exist as ",{"text":993,"type":59,"marks":994},"standalone imagery",[995],{"type":68},{"text":997,"type":59}," over a generated background of other animations.",{"type":55,"content":999},[1000],{"text":1001,"type":59},"However, in film title design, motion graphics take center stage. ",{"type":55,"content":1003},[1004],{"text":1005,"type":59},"An additional difference is that motion graphics developed out of experiments in computer graphics, whereas animation developed out of art and comics",{"type":98,"attrs":1007,"content":1008},{"level":100},[1009],{"text":1010,"type":59,"marks":1011},"A quick summary table of the differences",[1012],{"type":68},{"type":76,"attrs":1014},{"id":78,"body":1015},[1016],{"_uid":1017,"content":1018,"component":1093,"showHeader":1094},"i-04a9f654-8634-432c-bf36-e5ee4c115e6d",{"tbody":1019,"thead":1082,"fieldtype":1092},[1020,1034,1046,1058,1070],{"_uid":1021,"body":1022,"component":1033},"ec96d931-f500-414d-934f-0d43e3eed6df",[1023,1027,1030],{"_uid":1024,"value":1025,"component":1026},"5f9394a7-e40f-4463-942b-ac37ec4a278a","Focus","_table_col",{"_uid":1028,"value":1029,"component":1026},"3463dee5-ea3c-4b55-8f89-360da48bdc3d","Statistics and instructions",{"_uid":1031,"value":1032,"component":1026},"4007a6f2-1d4e-4e6f-98b4-e56ab80509e3","Narratives","_table_row",{"_uid":1035,"body":1036,"component":1033},"323a099d-a31a-4c12-96f4-c5fd666c3ee9",[1037,1040,1043],{"_uid":1038,"value":1039,"component":1026},"22d84fac-4bb6-42a5-a996-0dd4c5606f94","Complexity",{"_uid":1041,"value":1042,"component":1026},"6aa518a8-6c81-4ed8-b76a-44aa4d5ff99b","Simple",{"_uid":1044,"value":1045,"component":1026},"93070c70-86a0-4ccb-961c-28b9b0522d96","Complex",{"_uid":1047,"body":1048,"component":1033},"52f78f03-b511-4ad5-b231-e93e5387c938",[1049,1052,1055],{"_uid":1050,"value":1051,"component":1026},"dd09cdc7-f6f8-41db-b178-d27c20cf4999","Cost",{"_uid":1053,"value":1054,"component":1026},"b9ff74fa-27f0-4e13-a36d-eb8ed13cf9e6","Reasonably priced",{"_uid":1056,"value":1057,"component":1026},"10977453-5ee5-456c-a97f-836abf08b1cc","Expensive",{"_uid":1059,"body":1060,"component":1033},"00dec5c4-432c-4e7d-89ba-1301bed2e6e1",[1061,1064,1067],{"_uid":1062,"value":1063,"component":1026},"0ca0ab3c-dcc5-46e8-8a94-e15531fb5717","Dimension",{"_uid":1065,"value":1066,"component":1026},"3621a623-5b2b-4742-ac2e-e2cd7a018490","Mainly 2D",{"_uid":1068,"value":1069,"component":1026},"b6308d44-4a5a-49df-a1db-1299e3a0cb21","2D and 3D",{"_uid":1071,"body":1072,"component":1033},"76330df8-093b-405d-ad69-6642d2195288",[1073,1076,1079],{"_uid":1074,"value":1075,"component":1026},"85916b26-df55-421f-9a99-b6a5ad662d6e","Role",{"_uid":1077,"value":1078,"component":1026},"4eebe3d9-9c05-4589-9ff2-9fa1e12e8041","Accessory (but not always)",{"_uid":1080,"value":1081,"component":1026},"b6ee8eea-1876-4cba-9f71-3a0a75bcb6c9","Main focus",[1083,1086,1089],{"_uid":1084,"value":34,"component":1085},"7e320148-24ca-4b1d-8929-2b9d6b1eb3ed","_table_head",{"_uid":1087,"value":1088,"component":1085},"5c084b05-c922-4986-bae1-1d460cc7b87a","Motion graphics",{"_uid":1090,"value":1091,"component":1085},"35505487-7977-4f63-b0a9-4fa5d2ec6350","Animation","table","BlogTableComponent",true,{"type":98,"attrs":1096,"content":1097},{"level":100},[1098],{"text":1099,"type":59,"marks":1100},"The software used for both",[1101],{"type":68},{"type":55,"content":1103},[1104,1106,1110],{"text":1105,"type":59},"Years ago, graphic designers used only physical tools to create scenes, characters, or accessories. Today, animators and graphic artists alike have a huge",{"text":1107,"type":59,"marks":1108}," range of digital tools",[1109],{"type":68},{"text":1111,"type":59}," at their fingertips that allow them to produce clean, functional designs promptly. Here are some of our favorite tools used for both:",{"type":175,"content":1113},[1114,1136,1142,1148,1154],{"type":178,"content":1115},[1116],{"type":55,"content":1117},[1118,1125,1127,1134],{"text":1119,"type":59,"marks":1120},"Linearity Curve",[1121,1124],{"type":131,"attrs":1122},{"href":1123,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fcurve\u002F",{"type":137},{"text":1126,"type":59}," and ",{"text":1128,"type":59,"marks":1129},"Linearity Move",[1130,1133],{"type":131,"attrs":1131},{"href":1132,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fmove\u002F",{"type":137},{"text":1135,"type":59}," (used together as a powerful combination)",{"type":178,"content":1137},[1138],{"type":55,"content":1139},[1140],{"text":1141,"type":59},"MAYA",{"type":178,"content":1143},[1144],{"type":55,"content":1145},[1146],{"text":1147,"type":59},"Blender",{"type":178,"content":1149},[1150],{"type":55,"content":1151},[1152],{"text":1153,"type":59},"Animate",{"type":178,"content":1155},[1156],{"type":55,"content":1157},[1158],{"text":1159,"type":59},"Adobe After Effects",{"type":76,"attrs":1161},{"id":78,"body":1162},[1163,1166,1168],{"src":1164,"_uid":1165,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FjcLFCSjFK08","i-9b16c736-2083-44fd-b528-b2a6cdae05c2",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":1167,"initial":155,"component":156,"backgroundColor":157},"i-ae4db9ab-32ce-415b-9163-985ff24053af",{"_uid":1169,"emoji":34,"bgColor":47,"markdown":1170,"component":152},"i-d0961a2a-d344-4951-b763-e82da317db28","Interested in using our graphic design and animation tools? Check out [our pricing](https:\u002F\u002Fwww.linearity.io\u002Fpricing\u002F) here. Spoiler alert: you can try our tools for free.",{"type":98,"attrs":1172,"content":1173},{"level":100},[1174],{"text":1175,"type":59,"marks":1176},"Which technique should you use?",[1177],{"type":68},{"type":55,"content":1179},[1180,1182,1186],{"text":1181,"type":59},"Now that you’re up to speed on all things motion graphics vs animation, it’s time to pinpoint the mode that will best leverage your skill set and meet your requirements. Below are some ",{"text":1183,"type":59,"marks":1184},"key questions",[1185],{"type":68},{"text":1187,"type":59}," to consider before you make your pick.",{"type":98,"attrs":1189,"content":1190},{"level":168},[1191],{"text":1192,"type":59,"marks":1193},"Do you want your graphic to tell a story?",[1194],{"type":68},{"type":55,"content":1196},[1197],{"text":1198,"type":59},"If you answered yes, you should probably go for animation.",{"type":55,"content":1200},[1201,1202,1206,1208,1215],{"text":1091,"type":59},{"text":1203,"type":59,"marks":1204}," breathes life into a character",[1205],{"type":68},{"text":1207,"type":59},". It enables viewers to connect with the characters and their stories on an emotional level. Take, for example, ",{"text":1209,"type":59,"marks":1210},"Studio Ghibli's masterpieces",[1211,1214],{"type":131,"attrs":1212},{"href":1213,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fstudio-ghibli",{"type":137},{"text":359,"type":59},{"type":55,"content":1217},[1218],{"text":1219,"type":59},"Ghibli characters aren't just drawn; they're animated with meticulous attention to detail. Subtle movements like a furrowed brow, a trembling hand, or the way hair blows in the wind all contribute to conveying emotions and personality.  This makes them feel real and relatable, even if they're fantastical creatures like Totoro or No-Face.",{"type":76,"attrs":1221},{"id":78,"body":1222},[1223,1226,1228],{"src":1224,"_uid":1225,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FGAp2_0JJskk?feature=oembed","i-82bf4991-dd6e-4480-ae0d-a631552a6463",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":1227,"initial":155,"component":156,"backgroundColor":157},"i-69c4a0af-2186-4804-b7de-77cac87fd414",{"_uid":1229,"emoji":34,"bgColor":47,"markdown":1230,"component":152},"i-92d3969d-bb21-4756-9aa1-01aa06bc01b3","Animation will make your narrative more realistic and captivating. So, if you aim to take your audience on a journey, animation is the right medium for you.",{"type":98,"attrs":1232,"content":1233},{"level":168},[1234],{"text":1235,"type":59,"marks":1236},"Do you want your graphics to be the focus of your media?",[1237],{"type":68},{"type":55,"content":1239},[1240],{"text":1241,"type":59},"If you answered no, we suggest you opt for motion graphics.",{"type":55,"content":1243},[1244,1246,1250],{"text":1245,"type":59},"3D animations are made to captivate, and thus, they tend to steal the show. If you’re merely looking to enhance your pre-existing website or instructional video, ",{"text":1247,"type":59,"marks":1248},"keep things simple",[1249],{"type":68},{"text":1251,"type":59}," with a functional motion graphic.",{"type":98,"attrs":1253,"content":1254},{"level":168},[1255],{"text":1256,"type":59,"marks":1257},"Are you using your animated graphics to instruct or teach viewers?",[1258],{"type":68},{"type":55,"content":1260},[1261,1263,1267],{"text":1262,"type":59},"If you answered yes, we advise",{"text":1264,"type":59,"marks":1265}," incorporating motion graphics",[1266],{"type":68},{"text":1268,"type":59}," into your presentation, video, or image. Their simple nature makes them fantastic learning aids and visual cues.",{"type":76,"attrs":1270},{"id":78,"body":1271},[1272],{"_uid":1273,"emoji":34,"bgColor":47,"markdown":1274,"component":152},"i-720924ae-aa09-46b1-8425-b091536714c9","If you’re preparing an animated presentation, stand out from the crowd by including some captivating motion design.",{"type":98,"attrs":1276,"content":1277},{"level":168},[1278],{"text":1279,"type":59,"marks":1280},"Will your graphic be used for corporate branding purposes?",[1281],{"type":68},{"type":55,"content":1283},[1284],{"text":1285,"type":59},"If you answered no, then consider using animation. If you answered yes, it’s motion graphics for you.",{"type":55,"content":1287},[1288,1290,1294],{"text":1289,"type":59},"While the vivid and catchy nature of a cartoon or 3D object may be enticing, it can also be labeled as fantastical, distracting, or childlike, thereby making it ",{"text":1291,"type":59,"marks":1292},"unsuitable for certain projects",[1293],{"type":68},{"text":1295,"type":59}," or settings.",{"type":55,"content":1297},[1298,1300,1307],{"text":1299,"type":59},"That’s why we recommend using plain 2D graphics for a project that is rooted in professional settings such as an office, university, or informative website. You're probably already familiar with the ",{"text":1301,"type":59,"marks":1302},"2D corporate illustration style",[1303,1306],{"type":131,"attrs":1304},{"href":1305,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcorporate-illustrations",{"type":137},{"text":243,"type":59},{"type":55,"content":1309},[1310],{"text":1311,"type":59},"However, animation does have its place for some corporate purposes and can be particularly useful for training or when used in conjunction with motion graphics to make explainer videos.",{"type":76,"attrs":1313},{"id":78,"body":1314},[1315],{"src":1316,"_uid":1317,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FuGPXaDaNla0?feature=oembed","i-c91544cd-3070-4b9b-a436-51e9116fcc1c",{"type":98,"attrs":1319,"content":1320},{"level":100},[1321],{"text":1322,"type":59,"marks":1323},"Animation vs. motion graphics as a career",[1324],{"type":68},{"type":55,"content":1326},[1327,1329],{"text":1328,"type":59},"Hopefully, at this point in the article, you’ve realized that animation and motion design are different. So, it should be no surprise that they offe",{"text":1330,"type":59,"marks":1331},"r diverse and exciting career paths. ",[1332],{"type":68},{"type":55,"content":1334},[1335],{"text":1336,"type":59},"Here's a breakdown of some key roles and the skillsets needed to thrive in each:",{"type":98,"attrs":1338,"content":1339},{"level":168},[1340],{"text":1341,"type":59,"marks":1342},"Motion graphics careers",[1343],{"type":68},{"type":175,"content":1345},[1346,1381,1391],{"type":178,"content":1347},[1348],{"type":55,"content":1349},[1350,1358,1361,1363,1370,1372,1379],{"text":1351,"type":59,"marks":1352},"Motion graphics designer",[1353,1356,1357],{"type":131,"attrs":1354},{"href":1355,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fmotion-designer\u002F",{"type":68},{"type":137},{"text":325,"type":59,"marks":1359},[1360],{"type":68},{"text":1362,"type":59}," These artists create animated visuals for various purposes, like marketing videos, explainer videos, and title sequences. They require strong graphic design skills, an understanding of ",{"text":1364,"type":59,"marks":1365},"animation principles",[1366,1369],{"type":131,"attrs":1367},{"href":1368,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fprinciples-of-animation",{"type":137},{"text":1371,"type":59},", proficiency in motion graphics software, and the ability to communicate ideas visually so that they can bring graphic elements and ",{"text":1373,"type":59,"marks":1374},"any typography",[1375,1378],{"type":131,"attrs":1376},{"href":1377,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-animate-text\u002F",{"type":137},{"text":1380,"type":59}," to life.",{"type":178,"content":1382},[1383],{"type":55,"content":1384},[1385,1389],{"text":1386,"type":59,"marks":1387},"3D motion graphics artist:",[1388],{"type":68},{"text":1390,"type":59}," This role requires 3D software expertise to create and animate 3D models for motion graphics projects. Skills in lighting, texturing, and rendering are also essential.",{"type":178,"content":1392},[1393],{"type":55,"content":1394},[1395,1399,1401,1408],{"text":1396,"type":59,"marks":1397},"Kinetic typographer:",[1398],{"type":68},{"text":1400,"type":59}," Specialists in animating text, ",{"text":1402,"type":59,"marks":1403},"kinetic typographers",[1404,1407],{"type":131,"attrs":1405},{"href":1406,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fkinetic-typography\u002F",{"type":137},{"text":1409,"type":59}," create engaging and informative text-based animations. They require strong typography skills, an understanding of animation principles, and proficiency in motion graphics software.",{"type":98,"attrs":1411,"content":1412},{"level":168},[1413],{"text":1091,"type":59,"marks":1414},[1415],{"type":68},{"type":175,"content":1417},[1418,1428,1447,1465],{"type":178,"content":1419},[1420],{"type":55,"content":1421},[1422,1426],{"text":1423,"type":59,"marks":1424},"Animator (2D or 3D):",[1425],{"type":68},{"text":1427,"type":59}," Animators bring characters and objects to life with movement and expression. They require strong drawing\u002Fmodeling skills, an understanding of animation principles (timing, spacing, etc.), and the ability to collaborate effectively.",{"type":178,"content":1429},[1430],{"type":55,"content":1431},[1432,1436,1438,1445],{"text":1433,"type":59,"marks":1434},"Character designer:",[1435],{"type":68},{"text":1437,"type":59}," ",{"text":1439,"type":59,"marks":1440},"Character designers",[1441,1444],{"type":131,"attrs":1442},{"href":1443,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcharacter-design\u002F",{"type":137},{"text":1446,"type":59}," are responsible for creating characters' visual identities. They need impressive drawing skills, an understanding of anatomy and character development, and the ability to translate ideas into visually appealing characters.",{"type":178,"content":1448},[1449],{"type":55,"content":1450},[1451,1455,1456,1463],{"text":1452,"type":59,"marks":1453},"Storyboarding artist:",[1454],{"type":68},{"text":1437,"type":59},{"text":1457,"type":59,"marks":1458},"Storyboard animation artists",[1459,1462],{"type":131,"attrs":1460},{"href":1461,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fstoryboarding-in-animation\u002F",{"type":137},{"text":1464,"type":59}," visually map out the narrative flow of an animation project. They require storytelling skills, the ability to translate scripts into visuals, and a good understanding of filmmaking techniques.",{"type":178,"content":1466},[1467],{"type":55,"content":1468},[1469,1473],{"text":1470,"type":59,"marks":1471},"Concept artist:",[1472],{"type":68},{"text":1474,"type":59}," Concept artists set the visual tone for an animation project, creating initial sketches and paintings of characters, environments, and props. They need a strong imagination, a broad knowledge of design principles, and the ability to translate ideas into compelling visuals.",{"type":55,"content":1476},[1477,1479,1486,1487,1494],{"text":1478,"type":59},"Breaking into either of these careers can be tough if you don’t have the correct skillset. There are ",{"text":1480,"type":59,"marks":1481},"plenty of animation tips",[1482,1485],{"type":131,"attrs":1483},{"href":1484,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-tips\u002F",{"type":137},{"text":1126,"type":59},{"text":1488,"type":59,"marks":1489},"various animation courses",[1490,1493],{"type":131,"attrs":1491},{"href":1492,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-courses\u002F",{"type":137},{"text":1495,"type":59}," available (free and paid) to help you brush up on anything you feel may be lacking.",{"type":55,"content":1497},[1498,1500,1504],{"text":1499,"type":59},"These resources are helpful for novice animators and motion graphic designers, and even those who consider themselves pros but want to ",{"text":1501,"type":59,"marks":1502},"expand their knowledge",[1503],{"type":68},{"text":1505,"type":59}," and keep their skills fresh.",{"type":98,"attrs":1507,"content":1508},{"level":168},[1509],{"text":1510,"type":59,"marks":1511},"Shared skills",[1512],{"type":68},{"type":55,"content":1514},[1515,1517,1521,1523,1530,1532,1539],{"text":1516,"type":59},"Both animation and motion graphics require a ",{"text":1518,"type":59,"marks":1519},"solid understanding of art fundamentals ",[1520],{"type":68},{"text":1522,"type":59},"(color theory, composition, etc.), ",{"text":1524,"type":59,"marks":1525},"strong creative skills",[1526,1529],{"type":131,"attrs":1527},{"href":1528,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-improve-creativity\u002F",{"type":137},{"text":1531,"type":59},", and visual storytelling. Excellent communication and collaboration skills are crucial for working effectively within ",{"text":1533,"type":59,"marks":1534},"creative teams",[1535,1538],{"type":131,"attrs":1536},{"href":1537,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fbusiness\u002Fsolutions\u002Fcreative-teams-design\u002F",{"type":137},{"text":243,"type":59},{"type":98,"attrs":1541,"content":1542},{"level":100},[1543],{"text":1544,"type":59,"marks":1545},"Key takeaways",[1546],{"type":68},{"type":55,"content":1548},[1549,1551,1555],{"text":1550,"type":59},"Whether you opt for a delightful animation or a sharp motion graphic, the most effective graphics enhance your project and yield results. Any animation that ",{"text":1552,"type":59,"marks":1553},"reaches its purpose",[1554],{"type":68},{"text":1556,"type":59}," (education, information, entertainment, etc.) is a successful design.‍",{"type":55,"content":1558},[1559,1561,1567],{"text":1560,"type":59},"Ready to take your graphic design creations to the next level? ",{"text":1119,"type":59,"marks":1562},[1563,1566],{"type":131,"attrs":1564},{"href":1565,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Flinearity.io\u002Fget-started",{"type":137},{"text":1568,"type":59}," puts all the design tools you need in your hands, whether you prefer creating on Mac, iPad, or iPhone.",{"type":55,"content":1570},[1571,1576],{"text":1128,"type":59,"marks":1572},[1573,1575],{"type":131,"attrs":1574},{"href":1132,"uuid":134,"anchor":134,"target":135,"linktype":88},{"type":137},{"text":1577,"type":59}," removes the barrier between static design and animation. You can effortlessly add motion to your static graphics and create dynamic presentations, eye-catching marketing materials, or engaging announcement posts.",{"type":55,"content":1579},[1580,1582,1589],{"text":1581,"type":59},"Get started for free below, or check out our ",{"text":1583,"type":59,"marks":1584},"Pro and Org plans",[1585,1588],{"type":131,"attrs":1586},{"href":1587,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fpricing\u002F",{"type":137},{"text":243,"type":59},{"type":76,"attrs":1591},{"id":78,"body":1592},[1593,1604,1607],{"_uid":1594,"image":1595,"title":828,"button":1600,"component":833,"description":834},"i-a9e2388c-0282-4070-8434-750983a2a5a0",[1596],{"_uid":1597,"image":1598,"imageAlt":39,"component":39},"47a2f329-4b30-4e76-878e-bac2d2221f16",{"id":825,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":826,"copyright":34,"fieldtype":36,"meta_data":1599,"is_external_url":16},{},[1601],{"_uid":1602,"icon":34,"link":1603,"size":90,"text":91,"type":92,"component":93},"c2334af9-37e3-4e5f-aec5-dc3958080d68",{"id":34,"url":87,"linktype":88,"fieldtype":89,"cached_url":87},{"lg":34,"md":34,"sm":34,"xl":1605,"xs":34,"xl2":34,"xl3":34,"_uid":1606,"initial":155,"component":156,"backgroundColor":157},"40","i-41b0276e-8ca1-49de-bc12-9ab4261f723a",{"_uid":1608,"component":1609,"questions":1610},"i-323fba5c-e136-41f6-a9b1-632ffa7b1514","BlogFaqSection",[1611,1612,1613,1614,1615,1616],"a857e6eb-2397-438e-8cbe-ec4dfcc25f67","11268a7b-e0f2-46b1-9df2-b4d91276456a","032fa9c0-3ef0-40dc-919f-544dc283bae2","4d0c1b30-8e41-4c2d-a7e4-a32c5fc627e3","6b0a4207-890d-4394-9eff-0d6299ca80aa","52182f27-143d-4d8b-b234-586d9f35bcae","RichtextComponent","BlogPage",{"id":1620,"alt":44,"name":34,"focus":34,"title":44,"source":34,"filename":1621,"copyright":34,"fieldtype":36,"meta_data":1622,"is_external_url":16},18932104,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F9c29738ea2\u002Fmotion-graphics-vs-animation_thumbnail.png",{},{"id":1624,"filename":1625,"fieldtype":36,"is_external_url":16},18540915,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fbbbc97a1d4\u002Fmotion-graphics-vs-animation-newblogcover.png","Your Next Career Move: Motion Graphics vs. Animation","2024-05-16 12:46","In this article, we break down the differences, applications, and strengths of motion graphics and animation.","motion-graphics-vs-animation","blog\u002Fmotion-graphics-vs-animation",490,[],529362778,"417d1404-4b44-41d5-bce6-c08d40092271","2024-12-09T16:05:40.448Z","default",[],{"id":134,"alt":134,"name":34,"focus":134,"title":134,"source":134,"filename":34,"copyright":134,"fieldtype":36,"meta_data":1639},{},"education","design-resources","blog\u002Ftag\u002Fdesign-resources",-10,[],529362804,"c8de2843-2dc2-4eff-b815-927828742f67","2024-12-09T16:05:25.762Z",[],"f7eee3b4-7709-4af0-89ba-7f5effcd690c",[1651],{"_uid":1652,"image":1653,"imageAlt":1657,"component":39},"d22c2412-8830-43fc-bb43-59acec963950",{"id":1654,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":1655,"copyright":34,"fieldtype":36,"meta_data":1656,"is_external_url":16},18462527,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F2251d43f38\u002F120_design_statistics__design_principles__technological_trends__and_sustainability_main_image.jpg",{},"120 design statistics: design principles, technological trends, and sustainability Blog Hero Image","120 design statistics: design principles, technological trends, and sustainability",[1660],{"name":1661,"created_at":1662,"published_at":1663,"updated_at":1664,"id":1665,"uuid":1666,"content":1667,"slug":1809,"full_slug":1810,"sort_by_date":134,"position":1811,"tag_list":1812,"is_startpage":16,"parent_id":1708,"meta_data":134,"group_id":1813,"first_published_at":1710,"release_id":134,"lang":1636,"path":134,"alternates":1814,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Monique Solomons ","2024-10-03T18:20:42.793Z","2026-09-05T00:11:07.459Z","2026-09-05T00:11:07.468Z",558420710,"7cfd3b89-3f8c-4354-81bf-97b43a7e0efc",{"_uid":1668,"name":1669,"image":1670,"noIndex":16,"socials":1674,"noFollow":16,"position":1681,"component":1682,"meta_image":1683,"meta_title":34,"page_title":34,"description":1685,"otherAuthors":1686,"hideFromSitemap":16,"meta_description":34},"05f765b2-418a-40b6-b80b-8c065f30a83c","Monique Solomons",{"id":1671,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":1672,"copyright":34,"fieldtype":36,"meta_data":1673,"is_external_url":16},17539024,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F2000x1658\u002F2da8cff2db\u002Fmonique.jpg",{},[1675],{"_uid":1676,"icon":1677,"link":1678,"component":1680},"629f6d2d-8ccc-40ba-85d3-eebc8b40bd70","ic-linkedin",{"id":34,"url":1679,"linktype":88,"fieldtype":89,"cached_url":1679},"https:\u002F\u002Fempact.partners\u002F","socialItem","Contributor","AuthorPage",{"id":134,"alt":134,"name":34,"focus":134,"title":134,"source":134,"filename":34,"copyright":134,"fieldtype":36,"meta_data":1684},{},"Monique is a contributing writer to the Linearity Blog.",[1687,1712,1735,1758,1783],{"name":1688,"created_at":1689,"published_at":1690,"updated_at":1691,"id":1692,"uuid":1693,"content":1694,"slug":1704,"full_slug":1705,"sort_by_date":134,"position":1706,"tag_list":1707,"is_startpage":16,"parent_id":1708,"meta_data":134,"group_id":1709,"first_published_at":1710,"release_id":134,"lang":1636,"path":134,"alternates":1711,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Ben 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His hobbies include board games, cooking, reading, and writing.\n\n",[],"ben-barnhart","blog\u002Fauthor\u002Fben-barnhart",10,[],536121488,"faf027a3-1d0d-45c5-a705-60465ed97628","2024-12-09T16:05:25.397Z",[],{"name":1713,"created_at":1714,"published_at":1715,"updated_at":1716,"id":1717,"uuid":1718,"content":1719,"slug":1729,"full_slug":1730,"sort_by_date":134,"position":1731,"tag_list":1732,"is_startpage":16,"parent_id":1708,"meta_data":134,"group_id":1733,"first_published_at":1710,"release_id":134,"lang":1636,"path":134,"alternates":1734,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Emma Taggart","2024-08-19T13:45:33.749Z","2026-09-05T00:11:14.443Z","2026-09-05T00:11:14.453Z",537117634,"bb44c94c-f273-43b4-aa94-84c569e6df9b",{"_uid":1720,"name":1713,"image":1721,"socials":1725,"position":1726,"component":1682,"description":1727,"otherAuthors":1728},"af07ef9e-3d1c-4e38-a60f-58e7384b294c",{"id":1722,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":1723,"copyright":34,"fieldtype":36,"meta_data":1724,"is_private":16,"is_external_url":16},17036836,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F500x500\u002F6408213831\u002Fscreenshot-2023-04-26-at-15-33-32.jpg",{},[],"Content Writer","Emma is a Content Writer for Linearity in Berlin. 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She creates content that aligns with user needs and drives sustainable success.",[],"adi-aviram","blog\u002Fauthor\u002Fadi-aviram",20,[],"961cd80a-c336-43c0-9bb5-fdf07a347d4a",[],{"name":1784,"created_at":1785,"published_at":1786,"updated_at":1787,"id":1788,"uuid":1789,"content":1790,"slug":1803,"full_slug":1804,"sort_by_date":134,"position":1805,"tag_list":1806,"is_startpage":16,"parent_id":1708,"meta_data":134,"group_id":1807,"first_published_at":1710,"release_id":134,"lang":1636,"path":134,"alternates":1808,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Vladimir Danila","2024-09-18T13:07:50.276Z","2026-09-05T00:11:12.808Z","2026-09-05T00:11:12.820Z",550054338,"0df8cc51-8f6b-4772-ad9c-915161928874",{"_uid":1791,"name":1784,"image":1792,"noIndex":16,"socials":1796,"noFollow":16,"position":1797,"component":1682,"meta_image":1798,"meta_title":34,"page_title":34,"description":1800,"otherAuthors":1801,"hideFromSitemap":16,"meta_description":34},"1481a0eb-a763-4ca8-bff5-528afec3fbe5",{"id":1793,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":1794,"copyright":34,"fieldtype":36,"meta_data":1795,"is_external_url":16},17365543,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F2000x1334\u002Fb9efa92ac8\u002Fvladimir.jpg",{},[],"CEO",{"id":134,"alt":134,"name":34,"focus":134,"title":134,"source":134,"filename":34,"copyright":134,"fieldtype":36,"meta_data":1799},{},"Vladimir is the CEO and Founder of Linearity in Berlin.",[1693,1718,1741,1764,1802],"18f41243-1490-4761-9883-a07ff61bad13","vladimir-danila","blog\u002Fauthor\u002Fvladimir-danila",-60,[],"d09ac0e5-1735-47c8-a1b0-437d3d438866",[],"monique","blog\u002Fauthor\u002Fmonique",-160,[],"e1ca55ed-34b4-41c4-8708-10ca04b6a436",[],{"id":1816,"alt":1817,"name":34,"focus":34,"title":1817,"source":34,"filename":1818,"copyright":34,"fieldtype":36,"meta_data":1819,"is_external_url":16},18932079,"120 design statistics: design principles, technological trends, and sustainable design","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fc55a5f4d62\u002F120-design-stats-design-principles_widget.png",{},[1821],{"_uid":1822,"content":1823,"component":1617},"b3da2bc2-4747-4bf8-add6-5b4375e187f0",{"type":52,"content":1824},[1825,1835,1845,1847,1857,1862,1872,1887,2016,2022,2035,2048,2061,2074,2087,2100,2112,2126,2140,2153,2166,2171,2181,2209,2222,2242,2255,2267,2280,2292,2302,2325,2330,2340,2352,2353,2414,2427,2487,2493,2507,2519,2531,2543,2556,2568,2581,2583,2591,2602,2613,2625,2638,2643,2651,2663,2677,2690,2701,2713,2725,2735,2745,2750,2774,2910,2916,2933,2946,2966,2984,3010,3028,3063,3075,3088,3100,3112,3125,3130,3138,3157,3169,3181,3193,3205,3222,3234,3244,3249,3267,3374,3380,3393,3405,3417,3429,3441,3454,3467,3480,3492,3505,3517,3530,3535,3543,3555,3568,3579,3592,3605,3617,3635,3640,3650,3770,3776,3789,3800,3812,3824,3837,3849,3861,3872,3884,3895,3908,3913,3921,3934,3947,3960,3973,3985,3997,4007,4018,4019,4024,4110,4113,4118],{"type":55,"content":1826},[1827,1829,1833],{"text":1828,"type":59},"Have you ever wondered why specific designs captivate your attention while others fade into the background? It's not just about colors and shapes; it's about the ",{"text":1830,"type":59,"marks":1831},"emotions and connections ",[1832],{"type":68},{"text":1834,"type":59},"evoked when encountering a thoughtfully crafted design.",{"type":55,"content":1836},[1837,1839,1843],{"text":1838,"type":59},"This article offers a fresh perspective on the significance of innovation in today's digital age. Through a blend of insights and practical advice, you’ll learn how to harness the power of design to create ",{"text":1840,"type":59,"marks":1841},"impactful marketing campaigns ",[1842],{"type":68},{"text":1844,"type":59},"and memorable user experiences.",{"type":98,"attrs":1846},{"level":100},{"type":76,"attrs":1848},{"id":1849,"body":1850},"3c09ca3a-5255-4ffd-a1ac-b8ae5c60232b",[1851],{"_uid":1852,"title":1853,"markdown":1854,"component":1855,"disclaimer":1856},"i-f96c8607-b06c-4817-a0d5-20acaff4d5da","Key trends in design","* **87%** of professional designers believe balance is the most fundamental principle in design.\n\n* Despite the rise of digital tools, **70%** of designers still start their projects with traditional sketchbooks.\n\n* **84%** of consumers believe that design consistency across all touchpoints reinforces a brand's credibility.\n\n* Bauhaus, founded in 1919, has influenced **90%** of minimalist design principles today.\n\n* Eco-friendly web hosting can reduce a website's carbon footprint by **30-60%**.","BlogComponentDisclaimerMarkdown","\n\n**What this means**: In design, balance is universally recognized, as evidenced by 87% of professionals. Interestingly, despite technological advancements, the allure of the sketchbook remains, with many designers commencing their work in a traditional way. This dedication to craft might explain why consumers deeply value consistency across brand touchpoints, associating it with credibility. Even historical influences, like Bauhaus, maintain a significant imprint on modern minimalist trends. Additionally, in a world growing ever more eco-conscious, the impact of green web hosting on our environment can’t be overlooked.\n",{"type":98,"attrs":1858,"content":1859},{"level":100},[1860],{"text":1861,"type":59},"The evolution of design statistics",{"type":55,"content":1863},[1864,1866,1870],{"text":1865,"type":59},"In the tapestry of human innovation, the history of design holds a distinguished thread. Woven through time, the evolution of design has been marked by ",{"text":1867,"type":59,"marks":1868},"significant milestones ",[1869],{"type":68},{"text":1871,"type":59},"that have shaped our visual world.",{"type":55,"content":1873},[1874,1876,1880,1882,1886],{"text":1875,"type":59},"For marketers and designers, understanding this rich heritage offers invaluable insights into the power of ",{"text":1877,"type":59,"marks":1878},"aesthetics and functionality",[1879],{"type":68},{"text":1881,"type":59},". Recognizing the past's influence on today's design landscape is essential for crafting meaningful and ",{"text":1883,"type":59,"marks":1884},"impactful creations",[1885],{"type":68},{"text":243,"type":59},{"type":405,"attrs":1888,"content":1889},{"order":407},[1890,1905,1930,1945,1958,1973,1988,2003],{"type":178,"content":1891},[1892],{"type":55,"content":1893},[1894,1898,1900],{"text":1895,"type":59,"marks":1896},"85%",[1897],{"type":68},{"text":1899,"type":59}," of modern designers cite historical design movements as a significant influence on their work.",{"text":1901,"type":59,"marks":1902},"1",[1903],{"type":1904},"superscript",{"type":178,"content":1906},[1907],{"type":55,"content":1908},[1909,1911,1918,1920,1924,1926],{"text":1910,"type":59},"The late 19th-century ",{"text":1912,"type":59,"marks":1913},"Art Nouveau movement",[1914],{"type":131,"attrs":1915},{"href":1916,"uuid":134,"anchor":134,"target":1917,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fart-nouveau","_self",{"text":1919,"type":59}," impacted over ",{"text":1921,"type":59,"marks":1922},"70%",[1923],{"type":68},{"text":1925,"type":59}," of graphic design trends in the 20th century.",{"text":1927,"type":59,"marks":1928},"7",[1929],{"type":1904},{"type":178,"content":1931},[1932],{"type":55,"content":1933},[1934,1936,1940,1942],{"text":1935,"type":59},"Bauhaus, founded in 1919, has influenced ",{"text":1937,"type":59,"marks":1938},"90%",[1939],{"type":68},{"text":1941,"type":59}," of minimalist design principles today.",{"text":1927,"type":59,"marks":1943},[1944],{"type":1904},{"type":178,"content":1946},[1947],{"type":55,"content":1948},[1949,1953,1955],{"text":1950,"type":59,"marks":1951},"60%",[1952],{"type":68},{"text":1954,"type":59}," of design schools worldwide include a mandatory course on design history.",{"text":1901,"type":59,"marks":1956},[1957],{"type":1904},{"type":178,"content":1959},[1960],{"type":55,"content":1961},[1962,1964,1968,1970],{"text":1963,"type":59},"The Renaissance contributed to a ",{"text":1965,"type":59,"marks":1966},"50%",[1967],{"type":68},{"text":1969,"type":59}," increase in the use of symmetry in design.",{"text":1927,"type":59,"marks":1971},[1972],{"type":1904},{"type":178,"content":1974},[1975],{"type":55,"content":1976},[1977,1979,1983,1985],{"text":1978,"type":59},"Over ",{"text":1980,"type":59,"marks":1981},"40%",[1982],{"type":68},{"text":1984,"type":59}," of contemporary logos have roots in design principles from the 1960s.",{"text":1927,"type":59,"marks":1986},[1987],{"type":1904},{"type":178,"content":1989},[1990],{"type":55,"content":1991},[1992,1994,1998,2000],{"text":1993,"type":59},"The digital design revolution in the late 20th century saw a ",{"text":1995,"type":59,"marks":1996},"300%",[1997],{"type":68},{"text":1999,"type":59}," increase in graphic design job opportunities.",{"text":1927,"type":59,"marks":2001},[2002],{"type":1904},{"type":178,"content":2004},[2005],{"type":55,"content":2006},[2007,2011,2013],{"text":2008,"type":59,"marks":2009},"75% ",[2010],{"type":68},{"text":2012,"type":59},"of designers believe understanding design history is crucial for innovation.",{"text":1927,"type":59,"marks":2014},[2015],{"type":1904},{"type":76,"attrs":2017},{"id":1849,"body":2018},[2019],{"_uid":2020,"emoji":34,"bgColor":47,"markdown":2021,"component":152},"e2c7d60c-9c09-40a6-80ba-8ec1790c5b5d","Historical design movements deeply influence contemporary art, with trends like ****Art Nouveau and Bauhaus**** shaping today's philosophies. The significance of design history is highlighted in education and recognized by most designers as crucial for innovation. From the Renaissance's influence on symmetry to the ****1960s' impact**** on modern logos, the art world draws from its rich past, enhancing creativity and professional opportunities in the digital age.",{"type":55,"content":2023},[2024,2026,2030,2032],{"text":2025,"type":59},"9. The Industrial Revolution led to a ",{"text":2027,"type":59,"marks":2028},"200%",[2029],{"type":68},{"text":2031,"type":59}," surge in product design innovations.",{"text":1927,"type":59,"marks":2033},[2034],{"type":1904},{"type":55,"content":2036},[2037,2039,2043,2045],{"text":2038,"type":59},"10.",{"text":2040,"type":59,"marks":2041}," 65%",[2042],{"type":68},{"text":2044,"type":59}," of modern architectural designs are influenced by the Modernist movement of the early 20th century.",{"text":1927,"type":59,"marks":2046},[2047],{"type":1904},{"type":55,"content":2049},[2050,2052,2056,2058],{"text":2051,"type":59},"11. The 1920s Art Deco movement is the foundation for ",{"text":2053,"type":59,"marks":2054},"55%",[2055],{"type":68},{"text":2057,"type":59}," of luxury brand designs.",{"text":1927,"type":59,"marks":2059},[2060],{"type":1904},{"type":55,"content":2062},[2063,2065,2069,2071],{"text":2064,"type":59},"12. Over",{"text":2066,"type":59,"marks":2067}," 80%",[2068],{"type":68},{"text":2070,"type":59}," of design museums globally feature exhibits on design evolution.",{"text":1901,"type":59,"marks":2072},[2073],{"type":1904},{"type":55,"content":2075},[2076,2078,2082,2084],{"text":2077,"type":59},"13. The Punk design era of the 1970s and 1980s influenced ",{"text":2079,"type":59,"marks":2080},"30%",[2081],{"type":68},{"text":2083,"type":59}," of today's indie and alternative design styles.",{"text":1927,"type":59,"marks":2085},[2086],{"type":1904},{"type":55,"content":2088},[2089,2091,2094,2096],{"text":2090,"type":59},"14. ",{"text":1965,"type":59,"marks":2092},[2093],{"type":68},{"text":2095,"type":59}," of designers admit to revisiting historical design archives for inspiration.",{"text":2097,"type":59,"marks":2098},"5",[2099],{"type":1904},{"type":55,"content":2101},[2102,2104,2107,2109],{"text":2103,"type":59},"15. The Gothic design era still influences ",{"text":1980,"type":59,"marks":2105},[2106],{"type":68},{"text":2108,"type":59}," of typography choices in book publishing.",{"text":1927,"type":59,"marks":2110},[2111],{"type":1904},{"type":55,"content":2113},[2114,2116,2120,2122],{"text":2115,"type":59},"16.",{"text":2117,"type":59,"marks":2118}," 70%",[2119],{"type":68},{"text":2121,"type":59}," of sustainable design principles have roots in ancient architectural practices.",{"text":2123,"type":59,"marks":2124},"11",[2125],{"type":1904},{"type":55,"content":2127},[2128,2130,2134,2136],{"text":2129,"type":59},"17. The digital age saw a ",{"text":2131,"type":59,"marks":2132},"250%",[2133],{"type":68},{"text":2135,"type":59}," increase in the use of color in design due to enhanced technology.",{"text":2137,"type":59,"marks":2138},"3",[2139],{"type":1904},{"type":55,"content":2141},[2142,2144,2148,2150],{"text":2143,"type":59},"18. 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A ",{"text":2186,"type":59,"marks":2187},"well-designed logo",[2188],{"type":131,"attrs":2189},{"href":2190,"uuid":134,"anchor":134,"target":1917,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fpersonal-logo\u002F",{"text":2192,"type":59}," can ",{"text":2194,"type":59,"marks":2195},"positively impact ",[2196],{"type":68},{"text":2198,"type":59},"a brand's reputation by",{"text":2200,"type":59,"marks":2201}," 78%",[2202],{"type":68},{"text":2204,"type":59},", decreasing customer trust and declining market share.",{"text":2206,"type":59,"marks":2207},"6",[2208],{"type":1904},{"type":55,"content":2210},[2211,2213,2217,2219],{"text":2212,"type":59},"21. Over ",{"text":2214,"type":59,"marks":2215},"90% ",[2216],{"type":68},{"text":2218,"type":59},"of design historians believe understanding past design milestones is crucial for future innovations.",{"text":1927,"type":59,"marks":2220},[2221],{"type":1904},{"type":55,"content":2223},[2224,2226,2232,2234,2237,2239],{"text":2225,"type":59},"22. During the 1950s and 1960s, the ",{"text":2227,"type":59,"marks":2228},"Pop Art movement",[2229],{"type":131,"attrs":2230},{"href":2231,"uuid":134,"anchor":134,"target":1917,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fgraphic-design-trends\u002F",{"text":2233,"type":59}," was the foundation for ",{"text":1950,"type":59,"marks":2235},[2236],{"type":68},{"text":2238,"type":59}," of modern advertising designs.",{"text":1927,"type":59,"marks":2240},[2241],{"type":1904},{"type":55,"content":2243},[2244,2246,2250,2252],{"text":2245,"type":59},"23. ",{"text":2247,"type":59,"marks":2248},"40% ",[2249],{"type":68},{"text":2251,"type":59},"of web designers use grid systems from the Swiss Design movement of the 1940s and 1950s.",{"text":1927,"type":59,"marks":2253},[2254],{"type":1904},{"type":55,"content":2256},[2257,2259,2262,2264],{"text":2258,"type":59},"24. In the late 19th century, the Arts and Crafts movement still influenced ",{"text":2053,"type":59,"marks":2260},[2261],{"type":68},{"text":2263,"type":59}," of handmade product designs.",{"text":1927,"type":59,"marks":2265},[2266],{"type":1904},{"type":55,"content":2268},[2269,2271,2275,2277],{"text":2270,"type":59},"25.",{"text":2272,"type":59,"marks":2273}," 20%",[2274],{"type":68},{"text":2276,"type":59}," of modern car designs are inspired by the design movement known as Streamline Moderne from the 1930s.",{"text":1927,"type":59,"marks":2278},[2279],{"type":1904},{"type":55,"content":2281},[2282,2284,2287,2289],{"text":2283,"type":59},"26. Over ",{"text":1965,"type":59,"marks":2285},[2286],{"type":68},{"text":2288,"type":59}," of graphic design students study the impact of World War II on propaganda and design.",{"text":1927,"type":59,"marks":2290},[2291],{"type":1904},{"type":55,"content":2293},[2294,2296,2300],{"text":2295,"type":59},"Through the lens of history, the evolution and milestones of design have been quietly chronicled, revealing patterns and shifts that shaped today's ",{"text":2297,"type":59,"marks":2298},"visual landscape",[2299],{"type":68},{"text":2301,"type":59},". It's been shown that a rich understanding of the past is essential for marketers and designers.",{"type":55,"content":2303},[2304,2306,2312,2314,2318,2320,2324],{"text":2305,"type":59},"While the importance of historical context is indisputable, a deeper dive into ",{"text":2307,"type":59,"marks":2308},"design principles ",[2309],{"type":131,"attrs":2310},{"href":2311,"uuid":134,"anchor":134,"target":1917,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fdesign-principles",{"text":2313,"type":59},"and their practical application in the design process is ",{"text":2315,"type":59,"marks":2316},"beckoning",[2317],{"type":68},{"text":2319,"type":59},", seamlessly ",{"text":2321,"type":59,"marks":2322},"linking theory with practice",[2323],{"type":68},{"text":243,"type":59},{"type":98,"attrs":2326,"content":2327},{"level":100},[2328],{"text":2329,"type":59},"Design principles and process statistics",{"type":55,"content":2331},[2332,2334,2338],{"text":2333,"type":59},"Why are some designs universally captivating while others fail to leave an impression? Grounded in the ",{"text":2335,"type":59,"marks":2336},"core principles ",[2337],{"type":68},{"text":2339,"type":59},"of balance, contrast, emphasis, and more, design isn't just about aesthetics; it's a systematic process.",{"type":55,"content":2341},[2342,2344,2350],{"text":2343,"type":59},"From the research stages to final production, every step is crucial. For marketers and designers, understanding these nuances is critical to crafting ",{"text":2345,"type":59,"marks":2346},"impactful visuals ",[2347],{"type":131,"attrs":2348},{"href":2349,"uuid":134,"anchor":134,"target":1917,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fvisual-arts",{"text":2351,"type":59},"and campaigns.",{"type":55},{"type":405,"attrs":2354,"content":2355},{"order":407},[2356,2369,2384,2399],{"type":178,"content":2357},[2358],{"type":55,"content":2359},[2360,2364,2366],{"text":2361,"type":59,"marks":2362},"87%",[2363],{"type":68},{"text":2365,"type":59}," of professional designers believe balance is the most fundamental principle in design.",{"text":1901,"type":59,"marks":2367},[2368],{"type":1904},{"type":178,"content":2370},[2371],{"type":55,"content":2372},[2373,2375,2379,2381],{"text":2374,"type":59},"Websites with solid contrast ratios show a ",{"text":2376,"type":59,"marks":2377},"32%",[2378],{"type":68},{"text":2380,"type":59}," improvement in user engagement.",{"text":2097,"type":59,"marks":2382},[2383],{"type":1904},{"type":178,"content":2385},[2386],{"type":55,"content":2387},[2388,2390,2394,2396],{"text":2389,"type":59},"Ads that employ the principle of emphasis see a ",{"text":2391,"type":59,"marks":2392},"45%",[2393],{"type":68},{"text":2395,"type":59}," increase in conversion rates.",{"text":1901,"type":59,"marks":2397},[2398],{"type":1904},{"type":178,"content":2400},[2401],{"type":55,"content":2402},[2403,2405,2409,2411],{"text":2404,"type":59},"Animation increases user interaction by ",{"text":2406,"type":59,"marks":2407},"58%",[2408],{"type":68},{"text":2410,"type":59},", illustrating the power of movement in design.",{"text":1901,"type":59,"marks":2412},[2413],{"type":1904},{"type":76,"attrs":2415},{"id":1849,"body":2416},[2417],{"_uid":2418,"title":2419,"button":2420,"component":94,"description":2426,"backgroundColor":508},"9a5eeab7-f333-4f6a-8e75-a2e511ca21f1","Unleash Your Creative Potential in Design",[2421],{"_uid":2422,"icon":34,"link":2423,"size":90,"text":2425,"type":92,"component":93},"5182e967-abbb-4890-8a66-4b02e3cefda7",{"url":2424,"linktype":88,"fieldtype":89,"cached_url":2424},"https:\u002F\u002Fwww.linearity.io\u002Fuse-cases\u002Fillustration\u002F","Get started","Discover the endless possibilities of illustration in design. Learn how our tools can help you create stunning, unique designs effortlessly.",{"type":405,"attrs":2428,"content":2429},{"order":407},[2430,2446,2461,2475],{"type":178,"content":2431},[2432],{"type":55,"content":2433},[2434,2436,2440,2442],{"text":2435,"type":59},"In their first year,",{"text":2437,"type":59,"marks":2438}," 92%",[2439],{"type":68},{"text":2441,"type":59}," of design students are taught proportion as a foundational principle.",{"text":2443,"type":59,"marks":2444},"2",[2445],{"type":1904},{"type":178,"content":2447},[2448],{"type":55,"content":2449},[2450,2452,2456,2458],{"text":2451,"type":59},"Brands with consistent repetition in their designs have seen a ",{"text":2453,"type":59,"marks":2454},"68%",[2455],{"type":68},{"text":2457,"type":59}," increase in brand recognition.",{"text":2097,"type":59,"marks":2459},[2460],{"type":1904},{"type":178,"content":2462},[2463],{"type":55,"content":2464},[2465,2467,2470,2472],{"text":2466,"type":59},"Campaigns demonstrating design unity have a ",{"text":2053,"type":59,"marks":2468},[2469],{"type":68},{"text":2471,"type":59}," higher consumer trust rating.",{"text":2097,"type":59,"marks":2473},[2474],{"type":1904},{"type":178,"content":2476},[2477],{"type":55,"content":2478},[2479,2482,2484],{"text":1895,"type":59,"marks":2480},[2481],{"type":68},{"text":2483,"type":59}," of successful design projects start with a comprehensive research phase.",{"text":2097,"type":59,"marks":2485},[2486],{"type":1904},{"type":76,"attrs":2488},{"id":1849,"body":2489},[2490],{"_uid":2491,"emoji":34,"bgColor":47,"markdown":2492,"component":152},"4a3131cc-04be-4b1a-a6b9-052e9310feea","Balance and proportion are vital to aesthetic appeal in design. Clear visual differentiation boosts engagement and conversions, while animation emphasizes dynamic allure. Consistent repetition strengthens [brand identity](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fbrand-identity-design). Campaigns showcasing unity earn consumer trust, and success often hinges on comprehensive research, anchoring each choice in insight and purpose.",{"type":55,"content":2494},[2495,2497,2501,2503],{"text":2496,"type":59},"9. ",{"text":2498,"type":59,"marks":2499},"73%",[2500],{"type":68},{"text":2502,"type":59}," of design teams allocate more than four hours per project to brainstorming sessions.",{"text":2504,"type":59,"marks":2505},"4",[2506],{"type":1904},{"type":55,"content":2508},[2509,2511,2514,2516],{"text":2510,"type":59},"10. Products that undergo at least three prototype iterations are ",{"text":1965,"type":59,"marks":2512},[2513],{"type":68},{"text":2515,"type":59}," less likely to fail in the market.",{"text":2504,"type":59,"marks":2517},[2518],{"type":1904},{"type":55,"content":2520},[2521,2523,2526,2528],{"text":2522,"type":59},"11.",{"text":2066,"type":59,"marks":2524},[2525],{"type":68},{"text":2527,"type":59}," of designers believe feedback is the most valuable stage in the design process.",{"text":1901,"type":59,"marks":2529},[2530],{"type":1904},{"type":55,"content":2532},[2533,2535,2538,2540],{"text":2534,"type":59},"12. Due to unforeseen challenges,",{"text":2040,"type":59,"marks":2536},[2537],{"type":68},{"text":2539,"type":59}," of design projects experience delays in the finalization phase.",{"text":2097,"type":59,"marks":2541},[2542],{"type":1904},{"type":55,"content":2544},[2545,2547,2551,2553],{"text":2546,"type":59},"13.",{"text":2548,"type":59,"marks":2549}," 90%",[2550],{"type":68},{"text":2552,"type":59}," of senior designers consider understanding design principles more important than mastering design software.",{"text":1927,"type":59,"marks":2554},[2555],{"type":1904},{"type":55,"content":2557},[2558,2560,2563,2565],{"text":2559,"type":59},"14. Websites that use contrasting typography styles experience a ",{"text":1980,"type":59,"marks":2561},[2562],{"type":68},{"text":2564,"type":59}," increase in content readability.",{"text":2137,"type":59,"marks":2566},[2567],{"type":1904},{"type":55,"content":2569},[2570,2572,2576,2578],{"text":2571,"type":59},"15. Websites optimized for visual balance have a ",{"text":2573,"type":59,"marks":2574},"25%",[2575],{"type":68},{"text":2577,"type":59}," lower bounce rate.",{"text":2097,"type":59,"marks":2579},[2580],{"type":1904},{"type":98,"attrs":2582},{"level":168},{"type":76,"attrs":2584},{"id":1849,"body":2585},[2586],{"src":2587,"_uid":2590,"component":2180},{"_uid":2588,"plugin":2177,"content":2589},"9d60449e-6a3d-41b1-aefc-317363538a71","\u003C!DOCTYPE html>\n\u003Chtml>\n  \u003Chead>\n    \u003Cstyle>\n        .slideshow-container {\n            max-width: 100%;\n            position: relative;\n            margin: auto;\n        }\n\n        .slide {\n            display: none;\n            padding: 80px;\n            text-align: center;\n            background-color: #FAE1AF;\n            box-shadow: 0px 10px 10px rgba(0, 0, 0, 0.15);\n            margin: auto;\n            border-radius: 15px;\n            color: white;\n            font-size: 22px;\n            font: 'Noto Sans', serif;\n        }\n        .slide p {\n          font-size: 18px;\n          color: black;\n      }\n      .slide h3 {\n          font-size: 32px;\n          font: 700;\n          color: black;\n          margin-bottom: 12px;\n\n      }\n      @media screen and (max-width: 768px) {\n          .slide p {\n          font-size: 16px;\n          color: black;\n      }\n      .slide h3 {\n          font-size: 22px;\n          font: 700;\n          color: black;\n          margin-bottom: 12px;\n      }\n      }\n        .active {\n            display: block;\n        }\n\n        .prev, .next {\n            cursor: pointer;\n            position: absolute;\n            top: 50%;\n            width: auto;\n            margin-top: -22px;\n            padding: 16px;\n            color: white;\n            font-weight: bold;\n            font-size: 22px;\n            transition: 0.6s ease;\n            border-radius: 0 3px 3px 0;\n            user-select: none;\n        }\n\n        .next {\n            right: 0;\n            border-radius: 3px 0 0 3px;\n        }\n\n        .prev:hover, .next:hover {\n            background-color: black;\n        }\n    \u003C\u002Fstyle>\n  \u003C\u002Fhead>\n  \u003Cbody>\n    \u003Cdiv class=\"slideshow-container\">\n      \u003Cdiv class=\"slide active\">\n        \u003Ch3>Milkimu Case Study\u003C\u002Fh3>\n      \u003C\u002Fdiv>\n\n      \u003Cdiv class=\"slide\">\n        \u003Ch3>Concept\u003C\u002Fh3>\n        \u003Cp>\n          The brand identity was crafted to convey the emotions associated with\n          a healthy lifestyle and cheerfulness. 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Websites with subtle movement effects retain visitor attention ",{"text":2630,"type":59,"marks":2631},"20%",[2632],{"type":68},{"text":2634,"type":59}," longer than static sites.",{"text":2443,"type":59,"marks":2636},[2637],{"type":1904},{"type":98,"attrs":2639,"content":2640},{"level":168},[2641],{"text":2642,"type":59},"Visual assets most frequently used in 2023",{"type":76,"attrs":2644},{"id":1849,"body":2645},[2646],{"src":2647,"_uid":2650,"component":2180},{"_uid":2648,"plugin":2177,"content":2649},"f921c1b3-b840-46f2-a6c7-b2af42e6eece","\u003C!DOCTYPE html>\n\u003Chtml>\n\u003Chead>\n\u003Cmeta charset=\"utf-8\">\n\u003Cmeta name=\"viewport\" content=\"width=device-width, initial-scale=1\">\n\u003Cscript src=\"https:\u002F\u002Fcode.highcharts.com\u002Fhighcharts.js\">\u003C\u002Fscript>\n\u003Clink href=\"https:\u002F\u002Ffonts.googleapis.com\u002Fcss2?family=Noto+Sans&display=swap\" rel=\"stylesheet\">\n\u003Cstyle>\n#container23 {\nbackground-color: #FFFFFF;\nfont-family: 'Noto Sans', sans-serif;\nmax-width: 700px;\nwidth: 100%;\nheight: 400px;\n}\n@media screen and (max-width: 768px) {\n#container23 {\nheight: auto;\n}\n}\n#container23 .highcharts-background {\ndisplay: none;\n}\n\u003C\u002Fstyle>\n\u003C\u002Fhead>\n\u003Cbody>\n\u003Cfigure>\n\u003Cfigcaption>\u003C\u002Ffigcaption>\n\u003Cdiv id=\"container23\">\u003C\u002Fdiv>\n\u003C\u002Ffigure>\n\u003Cscript>\nconst chart23 = Highcharts.chart('container23', {\nchart: {\ntype: 'pie',\nbackgroundColor: 'transparent',\nplotBackground: 'none'\n},\ntitle: {\ntext: ''\n},\nplotOptions: {\npie: {\ndataLabels: {\nenabled: true,\nformat: '{point.name}: {point.percentage:.1f} %'\n},\nshowInLegend: true\n}\n},\nseries: [{\nname: 'Percentage',\ndata: [\n{name: 'Stock photography', y: 40, color: '#F2A31D'},\n{name: 'Original graphics', y: 37, color: '#FAE1AF'},\n{name: 'Charts and data visualization', y: 12, color: '#B67D0B'},\n{name: 'Video and presentation', y: 7, color: '#F8D795'},\n{name: 'Gif\\'s and memes', y: 4, color: '#F2B335'}\n]\n}],\ncredits: {\nenabled: false\n}\n});\n\u003C\u002Fscript>\n\u003C\u002Fbody>\n\u003C\u002Fhtml>","i-a8ec625e-2055-458a-aec0-8a38f55b89bb",{"type":55,"content":2652},[2653,2655,2658,2660],{"text":2654,"type":59},"20. Ad campaigns with a unified design see a ",{"text":2079,"type":59,"marks":2656},[2657],{"type":68},{"text":2659,"type":59}," increase in recall among viewers.",{"text":2097,"type":59,"marks":2661},[2662],{"type":1904},{"type":55,"content":2664},[2665,2667,2671,2673],{"text":2666,"type":59},"21.",{"text":2668,"type":59,"marks":2669}," 88% ",[2670],{"type":68},{"text":2672,"type":59},"of UX designers consider user research fundamental in crafting successful user experiences.",{"text":2674,"type":59,"marks":2675},"10",[2676],{"type":1904},{"type":55,"content":2678},[2679,2681,2685,2687],{"text":2680,"type":59},"22.",{"text":2682,"type":59,"marks":2683}," 75% ",[2684],{"type":68},{"text":2686,"type":59},"of product designers believe sketching is crucial in materializing abstract ideas.",{"text":2137,"type":59,"marks":2688},[2689],{"type":1904},{"type":55,"content":2691},[2692,2694,2697,2698],{"text":2693,"type":59},"23. Graphic designers who regularly seek feedback reduce project revision cycles by ",{"text":1965,"type":59,"marks":2695},[2696],{"type":68},{"text":243,"type":59},{"text":2443,"type":59,"marks":2699},[2700],{"type":1904},{"type":55,"content":2702},[2703,2705,2708,2710],{"text":2704,"type":59},"24. Design teams that employ varied brainstorming techniques yield ",{"text":1980,"type":59,"marks":2706},[2707],{"type":68},{"text":2709,"type":59}," more unique ideas.",{"text":2443,"type":59,"marks":2711},[2712],{"type":1904},{"type":55,"content":2714},[2715,2716,2720,2722],{"text":2270,"type":59},{"text":2717,"type":59,"marks":2718}," 82%",[2719],{"type":68},{"text":2721,"type":59}," of designers believe using advanced prototyping tools significantly improves the end product.",{"text":1901,"type":59,"marks":2723},[2724],{"type":1904},{"type":55,"content":2726},[2727,2729,2733],{"text":2728,"type":59},"Is your design toolbox complete without a deep understanding of the fundamental principles and processes? You can achieve unprecedented ",{"text":2730,"type":59,"marks":2731},"innovation and effectiveness ",[2732],{"type":68},{"text":2734,"type":59},"in your projects by mastering design principles like balance and contrast and embracing a meticulous design process from research to production.",{"type":55,"content":2736},[2737,2739,2743],{"text":2738,"type":59},"The competitive edge gained is aesthetic and functional, making your designs eye-catching and user-friendly. As we explore cutting-edge tools and technologies in the next section, remember these are mere instruments; your ",{"text":2740,"type":59,"marks":2741},"foundational knowledge ",[2742],{"type":68},{"text":2744,"type":59},"is the skilled hand that wields them.",{"type":98,"attrs":2746,"content":2747},{"level":100},[2748],{"text":2749,"type":59},"Design technology trend statistics",{"type":55,"content":2751},[2752,2754,2758,2760,2766,2768,2772],{"text":2753,"type":59},"Are your design tools as current as your creativity? Staying up-to-date with ",{"text":2755,"type":59,"marks":2756},"tools and technologies ",[2757],{"type":68},{"text":2759,"type":59},"is a necessity. From the latest in design software to the enduring value of ",{"text":2761,"type":59,"marks":2762},"sketchbooks and pencils",[2763],{"type":131,"attrs":2764},{"href":2765,"uuid":134,"anchor":134,"target":1917,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-sketch",{"text":2767,"type":59},", a wide array of instruments is used by designers. Let’s explore the most relevant ",{"text":2769,"type":59,"marks":2770},"design tools",[2771],{"type":68},{"text":2773,"type":59},", current trends, and the transformative impact of technology on the way we design.",{"type":405,"attrs":2775,"content":2776},{"order":407},[2777,2797,2816,2838,2852,2864,2884,2898],{"type":178,"content":2778},[2779],{"type":55,"content":2780},[2781,2787,2789,2792,2794],{"text":2782,"type":59,"marks":2783},"Adobe Creative Suite",[2784],{"type":131,"attrs":2785},{"href":2786,"uuid":134,"anchor":134,"target":1917,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fcomparison\u002Fadobe-illustrator\u002F",{"text":2788,"type":59}," holds a ",{"text":1950,"type":59,"marks":2790},[2791],{"type":68},{"text":2793,"type":59}," market share among design professionals worldwide.",{"text":1927,"type":59,"marks":2795},[2796],{"type":1904},{"type":178,"content":2798},[2799],{"type":55,"content":2800},[2801,2805,2807,2811,2813],{"text":2802,"type":59,"marks":2803},"Sketch",[2804],{"type":68},{"text":2806,"type":59}," has seen a ",{"text":2808,"type":59,"marks":2809},"15%",[2810],{"type":68},{"text":2812,"type":59}," increase in user adoption over the past two years.",{"text":1927,"type":59,"marks":2814},[2815],{"type":1904},{"type":178,"content":2817},[2818],{"type":55,"content":2819},[2820,2822,2828,2830,2833,2835],{"text":2821,"type":59},"In 2023, ",{"text":2823,"type":59,"marks":2824},"Figma",[2825],{"type":131,"attrs":2826},{"href":2827,"uuid":134,"anchor":134,"target":1917,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fcomparison\u002Ffigma\u002F",{"text":2829,"type":59}," was utilized by ",{"text":1950,"type":59,"marks":2831},[2832],{"type":68},{"text":2834,"type":59}," of UI\u002FUX designers in tech startups.",{"text":1927,"type":59,"marks":2836},[2837],{"type":1904},{"type":178,"content":2839},[2840],{"type":55,"content":2841},[2842,2844,2847,2849],{"text":2843,"type":59},"Despite the rise of digital tools, ",{"text":1921,"type":59,"marks":2845},[2846],{"type":68},{"text":2848,"type":59}," of designers still start their projects with traditional sketchbooks.",{"text":2206,"type":59,"marks":2850},[2851],{"type":1904},{"type":178,"content":2853},[2854],{"type":55,"content":2855},[2856,2859,2861],{"text":2053,"type":59,"marks":2857},[2858],{"type":68},{"text":2860,"type":59}," of graphic designers prefer using pencils for initial concept sketches.",{"text":2206,"type":59,"marks":2862},[2863],{"type":1904},{"type":178,"content":2865},[2866],{"type":55,"content":2867},[2868,2874,2876,2879,2881],{"text":2869,"type":59,"marks":2870},"Color palettes",[2871],{"type":131,"attrs":2872},{"href":2873,"uuid":134,"anchor":134,"target":1917,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcolor-palette",{"text":2875,"type":59}," in physical forms, like Pantone swatches, are still used by ",{"text":1965,"type":59,"marks":2877},[2878],{"type":68},{"text":2880,"type":59}," of designers in branding projects.",{"text":2137,"type":59,"marks":2882},[2883],{"type":1904},{"type":178,"content":2885},[2886],{"type":55,"content":2887},[2888,2890,2893,2895],{"text":2889,"type":59},"The demand for responsive design tools has increased by ",{"text":2145,"type":59,"marks":2891},[2892],{"type":68},{"text":2894,"type":59},"since the rise of mobile browsing.",{"text":1901,"type":59,"marks":2896},[2897],{"type":1904},{"type":178,"content":2899},[2900],{"type":55,"content":2901},[2902,2905,2907],{"text":1895,"type":59,"marks":2903},[2904],{"type":68},{"text":2906,"type":59}," of designers believe understanding software tools is equally important as understanding design principles.",{"text":1901,"type":59,"marks":2908},[2909],{"type":1904},{"type":76,"attrs":2911},{"id":1849,"body":2912},[2913],{"_uid":2914,"emoji":34,"bgColor":47,"markdown":2915,"component":152},"dc36c8c5-7e04-4be5-a4ab-e53c0913b99f","Adobe Creative Suite's global dominance underscores its reliability, while Sketch and Figma's rise signals a move towards specialized [UI\u002FUX tools](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fui-design-tips) among tech startups. Despite digital advancements, many designers start with traditional instruments like sketchbooks and pencils.\n\nThe continued use of tangible items like Pantone swatches in branding highlights the balance of classic and modern methods. This synergy underlines an industry adapting to ****mobile browsing demands**** while emphasizing the equal importance of mastering technology and core design principles.",{"type":55,"content":2917},[2918,2919,2923,2925,2928,2930],{"text":2496,"type":59},{"text":2920,"type":59,"marks":2921},"3D design software",[2922],{"type":68},{"text":2924,"type":59}," saw a ",{"text":2630,"type":59,"marks":2926},[2927],{"type":68},{"text":2929,"type":59}," increase in usage with the push for virtual and augmented reality designs.",{"text":1927,"type":59,"marks":2931},[2932],{"type":1904},{"type":55,"content":2934},[2935,2937,2941,2943],{"text":2936,"type":59},"10. ",{"text":2938,"type":59,"marks":2939},"60% ",[2940],{"type":68},{"text":2942,"type":59},"of designers have started integrating motion design into traditional design practices.",{"text":1927,"type":59,"marks":2944},[2945],{"type":1904},{"type":55,"content":2947},[2948,2950,2956,2958,2961,2963],{"text":2949,"type":59},"11. Designers proficient in ",{"text":2951,"type":59,"marks":2952},"traditional and digital tools",[2953],{"type":131,"attrs":2954},{"href":2955,"uuid":134,"anchor":134,"target":1917,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fdigital-art\u002F",{"text":2957,"type":59}," earn ",{"text":2573,"type":59,"marks":2959},[2960],{"type":68},{"text":2962,"type":59}," more than those specializing in only one.",{"text":1927,"type":59,"marks":2964},[2965],{"type":1904},{"type":55,"content":2967},[2968,2970,2973,2975,2979,2981],{"text":2969,"type":59},"12. Over ",{"text":2938,"type":59,"marks":2971},[2972],{"type":68},{"text":2974,"type":59},"of designers attended at least two online workshops or courses in ",{"text":2976,"type":59,"marks":2977},"2023",[2978],{"type":68},{"text":2980,"type":59}," to update their software tool knowledge.",{"text":2097,"type":59,"marks":2982},[2983],{"type":1904},{"type":55,"content":2985},[2986,2988,2994,2996,2999,3001,3005,3007],{"text":2987,"type":59},"13. ",{"text":2989,"type":59,"marks":2990},"Flat design",[2991],{"type":131,"attrs":2992},{"href":2993,"uuid":134,"anchor":134,"target":1917,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-draw-a-flat-design-character\u002F",{"text":2995,"type":59},", which saw immense popularity from 2015–2018, has given way, with ",{"text":2158,"type":59,"marks":2997},[2998],{"type":68},{"text":3000,"type":59}," of designers are now leaning toward ",{"text":3002,"type":59,"marks":3003},"neomorphism",[3004],{"type":68},{"text":3006,"type":59}," in their projects.",{"text":1927,"type":59,"marks":3008},[3009],{"type":1904},{"type":55,"content":3011},[3012,3014,3017,3019,3023,3025],{"text":3013,"type":59},"14. The sale of",{"text":1437,"type":59,"marks":3015},[3016],{"type":68},{"text":3018,"type":59},"drawing tablets has increased by ",{"text":3020,"type":59,"marks":3021},"10%",[3022],{"type":68},{"text":3024,"type":59}," yearly since 2018.",{"text":1901,"type":59,"marks":3026},[3027],{"type":1904},{"type":76,"attrs":3029},{"id":1849,"body":3030},[3031],{"_uid":3032,"cards":3033,"component":553},"i-c9a9e5a1-6a75-466a-ac6e-43885c48ada2",[3034,3051],{"_uid":3035,"image":3036,"button":3040,"component":541},"d22ae634-15b7-4871-a5ba-f1dc790f03a7",{"id":3037,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":3038,"copyright":34,"fieldtype":36,"meta_data":3039,"is_external_url":16},18462528,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fe94431e6e8\u002F120_design_statistics__design_principles__technological_trends__and_sustainability_image_1.jpg",{},[3041],{"_uid":3042,"icon":34,"link":3043,"size":90,"text":540,"type":92,"component":93},"a7ed8b78-364b-4b63-880a-06c5fe0d9c6b",{"id":3044,"url":34,"linktype":3045,"fieldtype":89,"cached_url":3046,"story":3047},"03d25ac7-7051-41e3-bcbb-8e9f2ae50543","story","templates\u002Fsocial-media\u002Fx-headers\u002Ftrend-analysis-twitter-header",{"name":3048,"id":3049,"uuid":3044,"slug":3050,"url":3046,"full_slug":3046,"_stopResolving":1094},"Trend Analysis Twitter Header Template",340807222,"trend-analysis-twitter-header",{"_uid":3052,"image":3053,"button":3057,"component":541},"324f8848-a01a-4cac-9863-650bb6d6d9ec",{"id":3054,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":3055,"copyright":34,"fieldtype":36,"meta_data":3056,"is_external_url":16},18462529,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F4e9232f63a\u002F120_design_statistics__design_principles__technological_trends__and_sustainability_image_2.jpg",{},[3058],{"_uid":3059,"icon":34,"link":3060,"size":90,"text":540,"type":92,"component":93},"398fd927-f6e5-4d7f-900f-77a1e3e4def6",{"id":3061,"url":34,"linktype":3045,"fieldtype":89,"cached_url":3062},"bc9718ef-49d9-434c-a5ab-db708502327d","templates\u002Fsocial-media\u002Ffacebook-events-covers\u002Ftrendy-tips-facebook-event",{"type":55,"content":3064},[3065,3067,3070,3072],{"text":3066,"type":59},"15. Over ",{"text":1965,"type":59,"marks":3068},[3069],{"type":68},{"text":3071,"type":59}," of brands have revisited their color schemes in the past year to stay in tune with current design trends.",{"text":1901,"type":59,"marks":3073},[3074],{"type":1904},{"type":55,"content":3076},[3077,3079,3083,3085],{"text":3078,"type":59},"16. Voice user interface design is now a specialty, with ",{"text":3080,"type":59,"marks":3081},"20% ",[3082],{"type":68},{"text":3084,"type":59},"of UX designers having at least one project in their portfolio.",{"text":2097,"type":59,"marks":3086},[3087],{"type":1904},{"type":55,"content":3089},[3090,3092,3095,3097],{"text":3091,"type":59},"17. AI-driven design tools like automated layout generators saw an adoption rate of ",{"text":1965,"type":59,"marks":3093},[3094],{"type":68},{"text":3096,"type":59}," in large design firms in 2023.",{"text":2097,"type":59,"marks":3098},[3099],{"type":1904},{"type":55,"content":3101},[3102,3104,3107,3109],{"text":3103,"type":59},"18. Traditional design schools have increased their curriculum focus on digital tools by ",{"text":1980,"type":59,"marks":3105},[3106],{"type":68},{"text":3108,"type":59}," in the past five years.",{"text":2097,"type":59,"marks":3110},[3111],{"type":1904},{"type":55,"content":3113},[3114,3116,3120,3122],{"text":3115,"type":59},"19. Around ",{"text":3117,"type":59,"marks":3118},"75%",[3119],{"type":68},{"text":3121,"type":59}," of design projects in 2022 considered accessibility as a core requirement, influencing tool and trend choices.",{"text":1927,"type":59,"marks":3123},[3124],{"type":1904},{"type":98,"attrs":3126,"content":3127},{"level":168},[3128],{"text":3129,"type":59},"Designer hourly rates according to skill level",{"type":76,"attrs":3131},{"id":1849,"body":3132},[3133],{"src":3134,"_uid":3137,"component":2180},{"_uid":3135,"plugin":2177,"content":3136},"e79e2e0e-628b-4249-ac2d-e183b64d5f3d","\u003C!DOCTYPE html>\n\u003Chtml>\n\u003Chead>\n\u003Cmeta charset=\"utf-8\">\n\u003Cmeta name=\"viewport\" content=\"width=device-width, initial-scale=1\">\n\u003Cscript src=\"https:\u002F\u002Fcode.highcharts.com\u002Fhighcharts.js\">\u003C\u002Fscript>\n\u003Clink href=\"https:\u002F\u002Ffonts.googleapis.com\u002Fcss2?family=Noto+Sans&display=swap\" rel=\"stylesheet\">\n\u003Cstyle>\n#designerRatesContainer {\nbackground-color: #FFFFFF;\nfont-family: 'Noto Sans', sans-serif;\nmax-width: 700px;\nwidth: 100%;\nheight: 400px;\n}\n@media screen and (max-width: 768px) {\n#designerRatesContainer {\nheight: auto;\n}\n}\n#designerRatesContainer .highcharts-background {\ndisplay: none;\n}\n\u003C\u002Fstyle>\n\u003C\u002Fhead>\n\u003Cbody>\n\u003Cdiv id=\"designerRatesContainer\">\u003C\u002Fdiv>\n\u003C\u002Ffigure>\n\u003Cscript>\nconst chart2 = Highcharts.chart('designerRatesContainer', {\nchart: {\ntype: 'bar',\nbackgroundColor: 'transparent',\nplotBackground: 'none'\n},\ntitle: {\ntext: ''\n},\nxAxis: {\ncategories: ['Low-end', 'Average', 'High-end'],\ngridLineWidth: 0\n},\nyAxis: {\ntitle: {\ntext: 'Hourly Rate ($)'\n},\nlabels: {\nenabled: true\n},\ngridLineWidth: 0\n},\nplotOptions: {\nbar: {\ndataLabels: {\nenabled: true,\nformat: '${y}'\n},\nshowInLegend: false\n}\n},\nseries: [{\nname: 'Rate',\ndata: [15, 31.25, 150],\ncolor: '#F0A50F21'\n}],\ncredits: {\nenabled: false\n}\n});\n\u003C\u002Fscript>\n\u003C\u002Fbody>\n\u003C\u002Fhtml>","i-f9034df2-78a0-4e8d-81b4-d1640ae3b12d",{"type":55,"content":3139},[3140,3142,3145,3147,3153,3154],{"text":3141,"type":59},"20. Over ",{"text":1965,"type":59,"marks":3143},[3144],{"type":68},{"text":3146,"type":59}," of designers believe staying updated on current and emerging design trends is vital for ",{"text":3148,"type":59,"marks":3149},"career growth",[3150],{"type":131,"attrs":3151},{"href":3152,"uuid":134,"anchor":134,"target":1917,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fgraphic-design-courses\u002F",{"text":243,"type":59},{"text":2097,"type":59,"marks":3155},[3156],{"type":1904},{"type":55,"content":3158},[3159,3161,3164,3166],{"text":3160,"type":59},"21. The use of collaborative online design tools has increased by ",{"text":2008,"type":59,"marks":3162},[3163],{"type":68},{"text":3165,"type":59},"with the rise of remote work.",{"text":1927,"type":59,"marks":3167},[3168],{"type":1904},{"type":55,"content":3170},[3171,3173,3176,3178],{"text":3172,"type":59},"22. Over ",{"text":1980,"type":59,"marks":3174},[3175],{"type":68},{"text":3177,"type":59}," of designers have incorporated eco-friendly design trends into their projects in 2022.",{"text":2123,"type":59,"marks":3179},[3180],{"type":1904},{"type":55,"content":3182},[3183,3185,3188,3190],{"text":3184,"type":59},"23. By 2023, animated illustrations had become a staple in ",{"text":1950,"type":59,"marks":3186},[3187],{"type":68},{"text":3189,"type":59}," of web design projects.",{"text":2097,"type":59,"marks":3191},[3192],{"type":1904},{"type":55,"content":3194},[3195,3197,3200,3202],{"text":3196,"type":59},"24.",{"text":2548,"type":59,"marks":3198},[3199],{"type":68},{"text":3201,"type":59}," of designers believe that technology significantly shapes current design trends.",{"text":1901,"type":59,"marks":3203},[3204],{"type":1904},{"type":55,"content":3206},[3207,3209,3212,3214,3217,3219],{"text":3208,"type":59},"25. The demand for print design tools decreased by ",{"text":2630,"type":59,"marks":3210},[3211],{"type":68},{"text":3213,"type":59}," in the past decade, while digital design tools have seen a ",{"text":1921,"type":59,"marks":3215},[3216],{"type":68},{"text":3218,"type":59}," increase in usage.",{"text":1901,"type":59,"marks":3220},[3221],{"type":1904},{"type":55,"content":3223},[3224,3226,3232],{"text":3225,"type":59},"Is the essence of design solely about the tools we use, or is it more? The evolution of design trends has been keenly observed through the lenses of both ",{"text":3227,"type":59,"marks":3228},"software and traditional ",[3229],{"type":131,"attrs":3230},{"href":3231,"uuid":134,"anchor":134,"target":1917,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fsoftware-trends",{"text":3233,"type":59},"instruments.",{"type":55,"content":3235},[3236,3238,3242],{"text":3237,"type":59},"Shaped profoundly by technological advancements, the design landscape constantly shifts, intertwining tools, techniques, and trends. As we transition to the next section, we explore how design ",{"text":3239,"type":59,"marks":3240},"intricately molds ",[3241],{"type":68},{"text":3243,"type":59},"the core of branding and its impact on brand identity.",{"type":98,"attrs":3245,"content":3246},{"level":100},[3247],{"text":3248,"type":59},"The role of design in branding statistics",{"type":55,"content":3250},[3251,3253,3257,3259,3265],{"text":3252,"type":59},"Is your brand easily recognizable or lost in an industry of similar-looking competitors? In an overcrowded marketplace, the role played by ",{"text":3254,"type":59,"marks":3255},"design in branding ",[3256],{"type":68},{"text":3258,"type":59},"must be considered. Often underestimated, the power of design consistency is crucial for building a memorable and impactful brand identity. From ",{"text":3260,"type":59,"marks":3261},"logo variations ",[3262],{"type":131,"attrs":3263},{"href":3264,"uuid":134,"anchor":134,"target":1917,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Ftypes-of-logos\u002F",{"text":3266,"type":59},"to color palettes, we'll explore why a well-crafted design strategy is essential for any business aiming to make its mark.",{"type":405,"attrs":3268,"content":3269},{"order":407},[3270,3283,3295,3309,3322,3334,3347,3361],{"type":178,"content":3271},[3272],{"type":55,"content":3273},[3274,3278,3280],{"text":3275,"type":59,"marks":3276},"92%",[3277],{"type":68},{"text":3279,"type":59}," of leading marketers believe that design plays a pivotal role in brand recognition.",{"text":1927,"type":59,"marks":3281},[3282],{"type":1904},{"type":178,"content":3284},[3285],{"type":55,"content":3286},[3287,3290,3292],{"text":2361,"type":59,"marks":3288},[3289],{"type":68},{"text":3291,"type":59}," of consumers state that a brand's design affects purchasing decisions.",{"text":1927,"type":59,"marks":3293},[3294],{"type":1904},{"type":178,"content":3296},[3297],{"type":55,"content":3298},[3299,3303,3305],{"text":3300,"type":59,"marks":3301},"78%",[3302],{"type":68},{"text":3304,"type":59}," of companies invest over a quarter of their marketing budget solely on design elements.",{"text":3306,"type":59,"marks":3307},"8",[3308],{"type":1904},{"type":178,"content":3310},[3311],{"type":55,"content":3312},[3313,3315,3318,3319],{"text":3314,"type":59},"Brands with consistent visual identity can see a ",{"text":2391,"type":59,"marks":3316},[3317],{"type":68},{"text":2457,"type":59},{"text":3306,"type":59,"marks":3320},[3321],{"type":1904},{"type":178,"content":3323},[3324],{"type":55,"content":3325},[3326,3329,3331],{"text":1950,"type":59,"marks":3327},[3328],{"type":68},{"text":3330,"type":59}," of consumers expect brands to maintain consistent designs across different platforms.",{"text":3306,"type":59,"marks":3332},[3333],{"type":1904},{"type":178,"content":3335},[3336],{"type":55,"content":3337},[3338,3342,3344],{"text":3339,"type":59,"marks":3340},"71%",[3341],{"type":68},{"text":3343,"type":59}," of businesses acknowledge the correlation between brand consistency and trust.",{"text":3306,"type":59,"marks":3345},[3346],{"type":1904},{"type":178,"content":3348},[3349],{"type":55,"content":3350},[3351,3355,3357],{"text":3352,"type":59,"marks":3353},"82%",[3354],{"type":68},{"text":3356,"type":59}," of companies believe their brand's visual identity is fundamental in outpacing competitors.",{"text":3358,"type":59,"marks":3359},"9",[3360],{"type":1904},{"type":178,"content":3362},[3363],{"type":55,"content":3364},[3365,3369,3371],{"text":3366,"type":59,"marks":3367},"63%",[3368],{"type":68},{"text":3370,"type":59}," of consumers perceive brands with consistent design as more reputable.",{"text":1927,"type":59,"marks":3372},[3373],{"type":1904},{"type":76,"attrs":3375},{"id":1849,"body":3376},[3377],{"_uid":3378,"emoji":34,"bgColor":47,"markdown":3379,"component":152},"444c4a96-0f25-476a-9148-0b8802c5a16d","Brand aesthetics powerfully shape consumer choices. An overwhelming 92% of marketers and 87% of consumers emphasize the role of design in brand recognition. Many companies, aware of this trend, dedicate a sizable portion of their budget to design, aiming to tap into the benefits of consistent visual identity.\n\nThis isn't merely about aesthetics; 70% of businesses connect brand consistency with trust, echoing the 63% of consumers who view consistent brands as more reputable. 82% of companies believe a solid visual identity is crucial in surpassing competitors. In essence, design isn't just art—it's ****strategy, trust, and brand essence****.",{"type":55,"content":3381},[3382,3384,3388,3390],{"text":3383,"type":59},"9. A consistent brand presentation can lead to a ",{"text":3385,"type":59,"marks":3386},"33%",[3387],{"type":68},{"text":3389,"type":59}," increase in revenue.",{"text":1927,"type":59,"marks":3391},[3392],{"type":1904},{"type":55,"content":3394},[3395,3396,3400,3402],{"text":2038,"type":59},{"text":3397,"type":59,"marks":3398}," 55%",[3399],{"type":68},{"text":3401,"type":59}," of marketers emphasize the importance of design consistency in email campaigns.",{"text":2097,"type":59,"marks":3403},[3404],{"type":1904},{"type":55,"content":3406},[3407,3409,3412,3414],{"text":3408,"type":59},"11. Over ",{"text":1921,"type":59,"marks":3410},[3411],{"type":68},{"text":3413,"type":59}," of brands that prioritize design feel they outperform their competitors.",{"text":3358,"type":59,"marks":3415},[3416],{"type":1904},{"type":55,"content":3418},[3419,3421,3424,3426],{"text":3420,"type":59},"12.",{"text":2040,"type":59,"marks":3422},[3423],{"type":68},{"text":3425,"type":59}," of consumers feel connected with brands that express consistency in their visual representation.",{"text":3306,"type":59,"marks":3427},[3428],{"type":1904},{"type":55,"content":3430},[3431,3432,3436,3438],{"text":2546,"type":59},{"text":3433,"type":59,"marks":3434}," 79%",[3435],{"type":68},{"text":3437,"type":59}," of marketers report that brand consistency positively influences audience engagement.",{"text":3306,"type":59,"marks":3439},[3440],{"type":1904},{"type":55,"content":3442},[3443,3445,3449,3451],{"text":3444,"type":59},"14. Companies that maintain a consistent brand identity are ",{"text":3446,"type":59,"marks":3447},"3 times",[3448],{"type":68},{"text":3450,"type":59}," more likely to generate customer loyalty.",{"text":3358,"type":59,"marks":3452},[3453],{"type":1904},{"type":76,"attrs":3455},{"id":1849,"body":3456},[3457],{"_uid":3458,"title":3459,"button":3460,"component":94,"description":3465,"backgroundColor":3466},"fcb65b3b-636e-4072-bb0b-ced3844fe010","Ready to create brand assets that pack a punch?",[3461],{"_uid":3462,"icon":34,"link":3463,"size":90,"text":2425,"type":92,"component":93},"892e2761-e033-4f30-9e86-da748e4f530a",{"url":3464,"linktype":88,"fieldtype":89,"cached_url":3464},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002F","Visit our Academy for free courses in branding design.","purple",{"type":55,"content":3468},[3469,3471,3475,3477],{"text":3470,"type":59},"15. ",{"text":3472,"type":59,"marks":3473},"84%",[3474],{"type":68},{"text":3476,"type":59}," of consumers believe that design consistency across all touchpoints reinforces a brand's credibility.",{"text":3306,"type":59,"marks":3478},[3479],{"type":1904},{"type":55,"content":3481},[3482,3483,3487,3489],{"text":2115,"type":59},{"text":3484,"type":59,"marks":3485}," 73%",[3486],{"type":68},{"text":3488,"type":59}," of businesses are raising their design investments to enhance brand perception.",{"text":1927,"type":59,"marks":3490},[3491],{"type":1904},{"type":55,"content":3493},[3494,3496,3500,3502],{"text":3495,"type":59},"17. ",{"text":3497,"type":59,"marks":3498},"67%",[3499],{"type":68},{"text":3501,"type":59}," of small businesses consider design a crucial factor in differentiating from competitors.",{"text":1927,"type":59,"marks":3503},[3504],{"type":1904},{"type":55,"content":3506},[3507,3508,3512,3514],{"text":2616,"type":59},{"text":3509,"type":59,"marks":3510}," 88%",[3511],{"type":68},{"text":3513,"type":59}," of marketers consider design crucial when crafting an effective brand strategy.",{"text":2097,"type":59,"marks":3515},[3516],{"type":1904},{"type":55,"content":3518},[3519,3521,3525,3527],{"text":3520,"type":59},"19. In the past two years,",{"text":3522,"type":59,"marks":3523}," 56% ",[3524],{"type":68},{"text":3526,"type":59},"of businesses have revised their design strategy to improve brand consistency.",{"text":2097,"type":59,"marks":3528},[3529],{"type":1904},{"type":98,"attrs":3531,"content":3532},{"level":168},[3533],{"text":3534,"type":59},"How consumers recognize brands",{"type":76,"attrs":3536},{"id":1849,"body":3537},[3538],{"src":3539,"_uid":3542,"component":2180},{"_uid":3540,"plugin":2177,"content":3541},"ef4fc113-9558-4331-8001-05e0093a66ba","\u003C!DOCTYPE html>\n\u003Chtml>\n\u003Chead>\n\u003Cmeta charset=\"utf-8\">\n\u003Cmeta name=\"viewport\" content=\"width=device-width, initial-scale=1\">\n\u003Cscript src=\"https:\u002F\u002Fcode.highcharts.com\u002Fhighcharts.js\">\u003C\u002Fscript>\n\u003Clink href=\"https:\u002F\u002Ffonts.googleapis.com\u002Fcss2?family=Noto+Sans&display=swap\" rel=\"stylesheet\">\n\u003Cstyle>\n#container19 {\nbackground-color: #FFFFFF;\nfont-family: 'Noto Sans', sans-serif;\nmax-width: 700px;\nwidth: 100%;\nheight: 400px;\n}\n@media screen and (max-width: 768px) {\n#container19 {\nheight: auto;\n}\n}\n#container19 .highcharts-background {\ndisplay: none;\n}\n\u003C\u002Fstyle>\n\u003C\u002Fhead>\n\u003Cbody>\n\u003Cfigure>\n\u003Cfigcaption>\u003C\u002Ffigcaption>\n\u003Cdiv id=\"container19\">\u003C\u002Fdiv>\n\u003C\u002Ffigure>\n\u003Cscript>\nconst chart19 = Highcharts.chart('container19', {\nchart: {\ntype: 'pie',\nbackgroundColor: 'transparent',\nplotBackground: 'none'\n},\ntitle: {\ntext: ''\n},\nplotOptions: {\npie: {\ndataLabels: {\nenabled: true,\nformat: '{point.name}: {point.percentage:.1f} %'\n},\nshowInLegend: true\n}\n},\nseries: [{\nname: 'Percentage',\ndata: [\n{ name: 'Logo', y: 75, color: '#F2A31D' },\n{ name: 'Visual style', y: 60, color: '#FAE1AF' },\n{ name: 'Brand color', y: 45, color: '#B67D0B' },\n{ name: 'Unique voice', y: 25, color: '#F8D795' }\n]\n}],\ncredits: {\nenabled: false\n}\n});\n\u003C\u002Fscript>\n\u003C\u002Fbody>\n\u003C\u002Fhtml>","i-2be11e24-9fed-4e6e-8491-67d37b20e064",{"type":55,"content":3544},[3545,3547,3550,3552],{"text":3546,"type":59},"20. ",{"text":1937,"type":59,"marks":3548},[3549],{"type":68},{"text":3551,"type":59}," of customers anticipate a uniform experience across all channels and devices.",{"text":1927,"type":59,"marks":3553},[3554],{"type":1904},{"type":55,"content":3556},[3557,3559,3563,3565],{"text":3558,"type":59},"21. Companies with consistent branding have seen a ",{"text":3560,"type":59,"marks":3561},"23%",[3562],{"type":68},{"text":3564,"type":59}," increase in brand loyalty over the past five years.",{"text":3358,"type":59,"marks":3566},[3567],{"type":1904},{"type":55,"content":3569},[3570,3571,3574,3576],{"text":2680,"type":59},{"text":2066,"type":59,"marks":3572},[3573],{"type":68},{"text":3575,"type":59}," of businesses believe that design-driven branding gives them a competitive edge.",{"text":1927,"type":59,"marks":3577},[3578],{"type":1904},{"type":55,"content":3580},[3581,3583,3587,3589],{"text":3582,"type":59},"23.",{"text":3584,"type":59,"marks":3585}," 68%",[3586],{"type":68},{"text":3588,"type":59}," of millennials claim that design consistency is a significant factor when trusting a brand.",{"text":3306,"type":59,"marks":3590},[3591],{"type":1904},{"type":55,"content":3593},[3594,3596,3600,3602],{"text":3595,"type":59},"24. ",{"text":3597,"type":59,"marks":3598},"74%",[3599],{"type":68},{"text":3601,"type":59}," of companies report increased customer engagement after refining their brand design for consistency.",{"text":1927,"type":59,"marks":3603},[3604],{"type":1904},{"type":55,"content":3606},[3607,3609,3612,3614],{"text":3608,"type":59},"25. Over ",{"text":1895,"type":59,"marks":3610},[3611],{"type":68},{"text":3613,"type":59}," of businesses believe that a robust design leads to better brand recall among consumers.",{"text":2097,"type":59,"marks":3615},[3616],{"type":1904},{"type":55,"content":3618},[3619,3621,3627,3629,3633],{"text":3620,"type":59},"Isn’t it compelling how design subtly molds our perception of a brand? A brand's identity is intricately woven by its design elements in ",{"text":3622,"type":59,"marks":3623},"marketing and design",[3624],{"type":131,"attrs":3625},{"href":3626,"uuid":134,"anchor":134,"target":1917,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fbrand-marketing-design",{"text":3628,"type":59},". Consistency in design not only solidifies recognition but crafts ",{"text":3630,"type":59,"marks":3631},"lasting impressions",[3632],{"type":68},{"text":3634,"type":59},". As we transition to the next section of this article, we'll explore the relevance and impact of sustainable design in an increasingly conscientious market.",{"type":98,"attrs":3636,"content":3637},{"level":100},[3638],{"text":3639,"type":59},"Sustainability in design statistics",{"type":55,"content":3641},[3642,3644,3648],{"text":3643,"type":59},"The impact of design choices on our planet is underestimated. A shift towards ",{"text":3645,"type":59,"marks":3646},"sustainability in design ",[3647],{"type":68},{"text":3649,"type":59},"has been observed, emphasizing the harmony between beauty and environmental responsibility. Many marketers and designers heed the call for eco-friendly practices. Why is it so important for brands to make this change? Let's find out.",{"type":405,"attrs":3651,"content":3652},{"order":407},[3653,3668,3683,3697,3711,3725,3740,3755],{"type":178,"content":3654},[3655],{"type":55,"content":3656},[3657,3659,3663,3665],{"text":3658,"type":59},"A survey conducted in 2023 revealed that an overwhelming ",{"text":3660,"type":59,"marks":3661},"95% ",[3662],{"type":68},{"text":3664,"type":59},"of consumers express the desire for brands to assist them in adopting more environmentally friendly practices.",{"text":2123,"type":59,"marks":3666},[3667],{"type":1904},{"type":178,"content":3669},[3670],{"type":55,"content":3671},[3672,3674,3678,3680],{"text":3673,"type":59},"The internet produces around ",{"text":3675,"type":59,"marks":3676},"2%",[3677],{"type":68},{"text":3679,"type":59}," of global carbon emissions, equivalent to the airline industry.",{"text":2123,"type":59,"marks":3681},[3682],{"type":1904},{"type":178,"content":3684},[3685],{"type":55,"content":3686},[3687,3689,3692,3694],{"text":3688,"type":59},"Streaming video alone accounts for over ",{"text":1950,"type":59,"marks":3690},[3691],{"type":68},{"text":3693,"type":59}," of the world's internet traffic. It could be responsible for up to 300 million tonnes of CO2 annually.",{"text":2674,"type":59,"marks":3695},[3696],{"type":1904},{"type":178,"content":3698},[3699],{"type":55,"content":3700},[3701,3703,3707,3708],{"text":3702,"type":59},"Eco-friendly web hosting can reduce a website's carbon footprint by ",{"text":3704,"type":59,"marks":3705},"30-60%",[3706],{"type":68},{"text":243,"type":59},{"text":2674,"type":59,"marks":3709},[3710],{"type":1904},{"type":178,"content":3712},[3713],{"type":55,"content":3714},[3715,3717,3720,3722],{"text":3716,"type":59},"Notably, ",{"text":2498,"type":59,"marks":3718},[3719],{"type":68},{"text":3721,"type":59}," of millennials are inclined to invest extra in sustainable goods and services, highlighting the importance of environmentally conscious design for enterprises targeting younger consumer segments.",{"text":2123,"type":59,"marks":3723},[3724],{"type":1904},{"type":178,"content":3726},[3727],{"type":55,"content":3728},[3729,3731,3735,3737],{"text":3730,"type":59},"On average, a digital product (like an app or software) can contribute to over ",{"text":3732,"type":59,"marks":3733},"2 tons",[3734],{"type":68},{"text":3736,"type":59}," of CO2 emissions throughout its lifecycle.",{"text":2123,"type":59,"marks":3738},[3739],{"type":1904},{"type":178,"content":3741},[3742],{"type":55,"content":3743},[3744,3746,3750,3752],{"text":3745,"type":59},"Reducing the weight of a webpage by 1 MB can save approximately 1168.45 pounds of CO2 over a year, assuming ",{"text":3747,"type":59,"marks":3748},"10,000 daily",[3749],{"type":68},{"text":3751,"type":59}," visits.",{"text":2674,"type":59,"marks":3753},[3754],{"type":1904},{"type":178,"content":3756},[3757],{"type":55,"content":3758},[3759,3761,3765,3767],{"text":3760,"type":59},"Global e-waste reached ",{"text":3762,"type":59,"marks":3763},"53.6 million",[3764],{"type":68},{"text":3766,"type":59}," metric tons in 2019, emphasizing the importance of sustainable digital design and production.",{"text":2123,"type":59,"marks":3768},[3769],{"type":1904},{"type":76,"attrs":3771},{"id":1849,"body":3772},[3773],{"_uid":3774,"emoji":34,"bgColor":47,"markdown":3775,"component":152},"6030b4c2-aed1-459d-8b2c-fdda0e378ec7","In 2023, consumers overwhelmingly sought brands promoting sustainability. With the internet's carbon footprint mirroring airlines and streaming's significant role, there's a ****crucial need**** for ****eco-friendly digital solutions****.\n\nGiven the environmental impact of digital products and the rising e-waste, reducing digital excess is essential. For businesses, the motivation is clear: ****73%**** of millennials would pay more for green initiatives, making sustainable digital strategies both an ethical and savvy choice.",{"type":55,"content":3777},[3778,3780,3784,3786],{"text":3779,"type":59},"9. Algorithm efficiency improvements can reduce energy consumption by ",{"text":3781,"type":59,"marks":3782},"30–50%",[3783],{"type":68},{"text":3785,"type":59}," in data centers.",{"text":2123,"type":59,"marks":3787},[3788],{"type":1904},{"type":55,"content":3790},[3791,3793,3796,3797],{"text":3792,"type":59},"10. Removing unnecessary animations and autoplay videos can decrease a webpage's energy use by up to ",{"text":2573,"type":59,"marks":3794},[3795],{"type":68},{"text":243,"type":59},{"text":2123,"type":59,"marks":3798},[3799],{"type":1904},{"type":55,"content":3801},[3802,3804,3807,3809],{"text":3803,"type":59},"11. A study found that simplified and efficient user experiences lead to ",{"text":2630,"type":59,"marks":3805},[3806],{"type":68},{"text":3808,"type":59}," less energy consumption.",{"text":2674,"type":59,"marks":3810},[3811],{"type":1904},{"type":55,"content":3813},[3814,3815,3819,3821],{"text":2969,"type":59},{"text":3816,"type":59,"marks":3817},"80%",[3818],{"type":68},{"text":3820,"type":59}," of apps are deleted after only one use, indicating the necessity of sustainable design that values long-term utility over short-term appeal.",{"text":2674,"type":59,"marks":3822},[3823],{"type":1904},{"type":55,"content":3825},[3826,3828,3832,3834],{"text":3827,"type":59},"13. Ecommerce returns can lead to ",{"text":3829,"type":59,"marks":3830},"5 billion pounds",[3831],{"type":68},{"text":3833,"type":59}," of waste yearly in the USA.",{"text":2123,"type":59,"marks":3835},[3836],{"type":1904},{"type":55,"content":3838},[3839,3841,3844,3846],{"text":3840,"type":59},"14.",{"text":2117,"type":59,"marks":3842},[3843],{"type":68},{"text":3845,"type":59}," of the environmental impact of a digital product happens during the material extraction phase before the product is even made.",{"text":2123,"type":59,"marks":3847},[3848],{"type":1904},{"type":55,"content":3850},[3851,3853,3857,3858],{"text":3852,"type":59},"15. Extending the lifespan of a device by just one year can reduce its environmental impact by ",{"text":3854,"type":59,"marks":3855},"31%",[3856],{"type":68},{"text":243,"type":59},{"text":2123,"type":59,"marks":3859},[3860],{"type":1904},{"type":55,"content":3862},[3863,3864,3867,3869],{"text":2115,"type":59},{"text":2066,"type":59,"marks":3865},[3866],{"type":68},{"text":3868,"type":59}," of a product's environmental impacts are determined during the design phase.",{"text":2123,"type":59,"marks":3870},[3871],{"type":1904},{"type":55,"content":3873},[3874,3876,3879,3881],{"text":3875,"type":59},"17. Only ",{"text":3080,"type":59,"marks":3877},[3878],{"type":68},{"text":3880,"type":59},"of design schools have integrated sustainability as a core subject in their curriculum, highlighting a gap in educating the next generation of designers.",{"text":2674,"type":59,"marks":3882},[3883],{"type":1904},{"type":55,"content":3885},[3886,3888,3891,3892],{"text":3887,"type":59},"18. Using sustainable typefaces can reduce ink usage by up to ",{"text":2808,"type":59,"marks":3889},[3890],{"type":68},{"text":243,"type":59},{"text":2123,"type":59,"marks":3893},[3894],{"type":1904},{"type":55,"content":3896},[3897,3899,3903,3905],{"text":3898,"type":59},"19. The average website produces ",{"text":3900,"type":59,"marks":3901},"1.76 grams",[3902],{"type":68},{"text":3904,"type":59}," of CO2 per page view. 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Select “All templates” to explore the three collections: Business, Events, and Social Media.\n- Templates are displayed as thumbnails, offering a quick preview of their style and layout.\n- Tap on your chosen template to see it in full. You can zoom in on this preview screen to see all the details.\n- Tap the “Use Template” button to open it in the Editor.\n\n**How to edit Linearity Templates**\n\nIt’s important to remember that all the elements within our templates are fully customizable, so feel free to use as much or as little of the already existing layout, colors, fonts, images, and shapes as desired.\n\nChange up the colors, add your own message with the Text Tool, and swap out any images with your won.\n\nYou can also tap into other intuitive features, such as [**AI backgrounds**](\u002Ffeatures\u002Fai-backgrounds),[ ](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fai-backgrounds\u002F)the [**Brush Tool**](\u002Ffeatures\u002Fbrush-tool), [**Pen Tool**](\u002Ffeatures\u002Fpen-tool), [**Shape Builder**](\u002Ffeatures\u002Fshape-builder), [**Auto Trace**,](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fauto-trace) and more to add even more personal touches to each template.\n\nIn Linearity Move you can also use [**Auto animate**](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fauto-animate\u002F), [**GIF export**](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fgif-export), Animation presets and [**Design and animate mode**](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fdesign-vs-animate-mode\u002F)[.](\u002Ffeatures\u002Fdesign-vs-animate-mode) Let our templates be the starting point for your limitless creativity!\n\n**Don't have Linearity Curve or Move yet?** Quickly download them to start using templates. 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You stay in control.",{"type":55,"attrs":7857,"content":7858},{"textAlign":134},[7859],{"type":6648,"attrs":7860},{"id":7861,"alt":34,"src":7862,"title":34,"source":34,"copyright":34,"meta_data":7863},210040359725461,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1588x1080\u002Fc1e0dd08f7\u002Fimage-generation.gif",{},{"type":98,"attrs":7865,"content":7866},{"level":100,"textAlign":134},[7867],{"text":7868,"type":59},"How to generate an image with AI",{"type":98,"attrs":7870,"content":7871},{"level":168,"textAlign":134},[7872],{"text":7873,"type":59},"1. Start with the purpose",{"type":55,"attrs":7875,"content":7876},{"textAlign":134},[7877],{"text":7878,"type":59},"Before describing the scene, decide what the image needs to do. A homepage hero, square social post, product announcement and email banner all need different compositions. 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