[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"en\u002Fblog\u002Fdigital-marketing-statistics":3,"en\u002Fsettings-page":5066,"blog-what-to-read-next-section":6976},{"content":4,"full_slug":5062,"id":5063,"name":1658,"path":134,"published_at":5064,"uuid":5065},{"tag":5,"_uid":1649,"image":1650,"title":1658,"author":1659,"widget":1815,"bgColor":47,"content":1820,"noIndex":16,"noFollow":16,"wistiaId":34,"component":1618,"thumbnail":5052,"meta_image":5056,"meta_title":5059,"page_title":34,"description":34,"publishedDate":5060,"hideFromSitemap":16,"meta_description":5061},[6],{"name":7,"created_at":8,"published_at":9,"updated_at":10,"id":11,"uuid":12,"content":13,"slug":1641,"full_slug":1642,"sort_by_date":134,"position":1643,"tag_list":1644,"is_startpage":16,"parent_id":1645,"meta_data":134,"group_id":1646,"first_published_at":1647,"release_id":134,"lang":1636,"path":134,"alternates":1648,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Design resources","2024-08-26T14:09:52.108Z","2025-02-12T14:24:10.265Z","2025-02-12T14:24:10.293Z",540222543,"6e82c4b3-844d-4c3a-a799-56939bc2843d",{"_uid":14,"title":15,"noIndex":16,"noFollow":16,"component":17,"reference":18,"meta_image":1638,"meta_title":34,"page_title":34,"description":1628,"illustration":1640,"hideFromSitemap":16,"meta_description":34},"e44b1a0b-2afa-4abe-a1fe-37c6a104cf23"," Design resources",false,"BlogCategoryOverviewPage",{"name":19,"created_at":20,"published_at":21,"updated_at":22,"id":23,"uuid":24,"content":25,"slug":1629,"full_slug":1630,"sort_by_date":134,"position":1631,"tag_list":1632,"is_startpage":16,"parent_id":1633,"meta_data":134,"group_id":1634,"first_published_at":1635,"release_id":134,"lang":1636,"path":134,"alternates":1637,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Your next career move: motion graphics vs. animation","2024-09-30T06:45:42.528Z","2026-09-05T00:16:24.094Z","2026-09-05T00:16:24.122Z",555448743,"f0ff000f-00e4-4457-ae55-997ca7312e7c",{"tag":26,"_uid":28,"image":29,"title":19,"author":40,"widget":42,"bgColor":47,"content":48,"noIndex":16,"noFollow":16,"wistiaId":34,"component":1618,"thumbnail":1619,"youtubeId":34,"meta_image":1623,"meta_title":1626,"page_title":34,"description":34,"publishedDate":1627,"hideFromSitemap":16,"meta_description":1628},[27,12],"3788f72d-65c4-4ad7-8c18-e17dc82f2b2e","a8e1a7cf-37e0-4551-aea1-db9befd460bb",[30],{"_uid":31,"image":32,"imageAlt":38,"component":39},"62e34335-8a79-43ca-adbb-08db9dd6b080",{"id":33,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":35,"copyright":34,"fieldtype":36,"meta_data":37,"is_external_url":16},17475438,"","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fx\u002F62e79781c4\u002Fmotion-graphics-vs-animation-newblogcover.avif","asset",{},"Linearity","Image",[41],"0f5fe757-eb31-437c-80a1-926f913f8ca3",{"id":43,"alt":44,"name":34,"focus":34,"title":44,"source":34,"filename":45,"copyright":34,"fieldtype":36,"meta_data":46,"is_external_url":16},18932106,"Your next career move: motion graphics vs. animation | Linearity","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F31598723af\u002Fmotion-graphics-vs-animation_widget.png",{},"decor-salmon",[49],{"_uid":50,"content":51,"component":1617},"d1ae1e07-2065-4a2c-b2db-d64c001ad978",{"type":52,"content":53},"doc",[54,60,71,75,97,106,110,146,162,166,174,216,223,254,261,294,300,330,334,341,360,371,381,387,394,404,474,481,485,495,514,523,554,561,569,573,577,584,606,616,622,629,639,645,652,668,681,692,699,714,725,731,738,766,785,795,801,808,816,835,842,852,862,868,875,884,888,896,900,907,921,928,935,945,954,958,968,975,982,998,1002,1006,1013,1095,1102,1112,1160,1171,1178,1188,1195,1199,1216,1220,1231,1238,1242,1252,1259,1269,1275,1282,1286,1296,1308,1312,1318,1325,1333,1337,1344,1410,1416,1475,1496,1506,1513,1540,1547,1557,1569,1578,1590],{"type":55,"content":56},"paragraph",[57],{"text":58,"type":59},"Whether you’re a seasoned player in the creative industry or a savvy business owner interested in elevating your brand's advertising, motion graphics, and animation are techniques you can use to take your practice to the next level.","text",{"type":55,"content":61},[62,64,69],{"text":63,"type":59},"However, before you can do that, it’s important to ",{"text":65,"type":59,"marks":66},"understand the difference",[67],{"type":68},"bold",{"text":70,"type":59}," between each technique. That way, you can pinpoint the method best for you and use it to deliver a killer end product.",{"type":55,"content":72},[73],{"text":74,"type":59},"Ready to get started? Let’s run through the key differences between these two popular types of animation.",{"type":76,"attrs":77},"blok",{"id":78,"body":79},"9d7b30a1-76d0-4568-93c1-ffa19ae4a8b3",[80],{"_uid":81,"title":82,"button":83,"component":94,"description":95,"backgroundColor":96},"i-dcfadd96-037d-4f5d-ad70-ffc0e2a1c84d","Jumpstart your ideas with Linearity Curve\n",[84],{"_uid":85,"icon":34,"link":86,"size":90,"text":91,"type":92,"component":93},"e5e02788-07cf-4d00-8e8a-93084414d9ff",{"id":34,"url":87,"linktype":88,"fieldtype":89,"cached_url":87},"https:\u002F\u002Fwww.linearity.io\u002Fget-started","url","multilink","medium","Get Started","whiteFill","BaseButton","BlogComponentCta","Take your designs to the next level.\n\n","orange",{"type":98,"attrs":99,"content":101},"heading",{"level":100},2,[102],{"text":103,"type":59,"marks":104},"Historical context: the rise of animation and motion graphics",[105],{"type":68},{"type":55,"content":107},[108],{"text":109,"type":59},"The desire to capture movement and bring life to still images stretches back centuries, with early examples like the flip book (1800s).",{"type":55,"content":111},[112,114,118,120,125,127,138,140,144],{"text":113,"type":59},"The birth of animation as we know it began with the invention of celluloid film in the ",{"text":115,"type":59,"marks":116},"late 19th century",[117],{"type":68},{"text":119,"type":59},". Pioneers like Winsor McCay (",{"text":121,"type":59,"marks":122},"Gertie the Dinosaur",[123],{"type":124},"italic",{"text":126,"type":59},", 1914) and ",{"text":128,"type":59,"marks":129},"Walt Disney",[130,136],{"type":131,"attrs":132},"link",{"href":133,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fa-brief-history-of-disney",null,"_blank",{"type":137},"underline",{"text":139,"type":59}," (",{"text":141,"type":59,"marks":142},"Snow White and the Seven Dwarfs",[143],{"type":124},{"text":145,"type":59},", 1937) established hand-drawn animation as a dominant storytelling medium.",{"type":76,"attrs":147},{"id":78,"body":148},[149,153,158],{"_uid":150,"emoji":34,"bgColor":47,"markdown":151,"component":152},"i-8e5a1955-6035-4b79-b808-a082b7abcc6d","Motion graphics, on the other hand, emerged as a field much later, heavily influenced by technological 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revolution",[319,322,323],{"type":131,"attrs":320},{"href":321,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcomputer-animation\u002F",{"type":68},{"type":137},{"text":325,"type":59,"marks":326},":",[327],{"type":68},{"text":329,"type":59}," The arrival of powerful computers in the late 20th century opened doors for sophisticated 3D motion graphics and visual effects, further solidifying motion graphics as a distinct field.",{"type":55,"content":331},[332],{"text":333,"type":59},"Today, animation and motion graphics co-exist and often complement each other. But what are the two different techniques? How do they differ? Are they similar in any way? Keep reading to find out.",{"type":98,"attrs":335,"content":336},{"level":100},[337],{"text":338,"type":59,"marks":339},"What's motion graphics?",[340],{"type":68},{"type":55,"content":342},[343,345,349,351,358],{"text":344,"type":59},"This is a small",{"text":346,"type":59,"marks":347}," subset of animation",[348],{"type":68},{"text":350,"type":59}," that makes previously static images more dynamic. It deals almost exclusively with 2D graphics and ",{"text":352,"type":59,"marks":353},"2D graphic software",[354,357],{"type":131,"attrs":355},{"href":356,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002F2d-animation-software\u002F",{"type":137},{"text":359,"type":59},". ",{"type":55,"content":361},[362,369],{"text":363,"type":59,"marks":364},"Creating motion graphics",[365,368],{"type":131,"attrs":366},{"href":367,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-make-motion-graphics\u002F",{"type":137},{"text":370,"type":59}," enhances the visual impact of an otherwise lifeless image, it doesn’t do anything to further its narrative or give it one at all.",{"type":55,"content":372},[373,375,379],{"text":374,"type":59},"For example, do you know when you’re shopping online that a quick buy option appears on screen? Or when a static banner pauses when you hover over it? That’s motion graphics. It’s a ",{"text":376,"type":59,"marks":377},"simple, effective, and widely used ",[378],{"type":68},{"text":380,"type":59},"part of media that millions of people use or encounter every single day.",{"type":76,"attrs":382},{"id":78,"body":383},[384],{"_uid":385,"emoji":34,"bgColor":47,"markdown":386,"component":152},"i-b2e794be-3d69-4324-8730-a925eb630d86","Looking for the secret sauce to motion design? Check out our toolbox of [motion graphics resources](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fmotion-design-resources\u002F) every professional designer needs.",{"type":98,"attrs":388,"content":389},{"level":100},[390],{"text":391,"type":59,"marks":392},"10 examples of motion graphics",[393],{"type":68},{"type":55,"content":395},[396,398,402],{"text":397,"type":59},"Despite being one of the most popular animation modes, it’s often hard to spot. 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However, it’s also an umbrella term that categorizes the ",{"text":490,"type":59,"marks":491},"whole field of moving imagery",[492],{"type":68},{"text":494,"type":59},", including everything from cartoons and typography to motion graphics itself.",{"type":76,"attrs":496},{"id":78,"body":497},[498,509,511],{"_uid":499,"title":500,"button":501,"component":94,"description":507,"backgroundColor":508},"i-1df1fdfe-9f7c-4b6c-b041-705763f9f80d","Transform Your ideas into animations",[502],{"_uid":503,"icon":34,"link":504,"size":90,"text":506,"type":92,"component":93},"773c6fef-c7b4-4ef8-89f5-a0f4568ec5b5",{"id":34,"url":505,"linktype":88,"fieldtype":89,"cached_url":505},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Ftutorials\u002Fworkshops\u002Fcreate-your-first-animation-with-linearity-move\u002F","Start tutorial","Linearity Move is perfect for beginners and professionals alike. Make your first animation with Move.\n\n","green",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":510,"initial":155,"component":156,"backgroundColor":157},"i-46896377-e31f-4820-8b07-cd14883b5636",{"_uid":512,"emoji":34,"bgColor":47,"markdown":513,"component":152},"i-03f6b4f7-034e-484a-8286-69ed73f22cbc","Think of animation as an all-encompassing umbrella that includes multiple motion graphic design styles.",{"type":55,"content":515},[516],{"text":517,"type":59,"marks":518},"This means that while motion graphics may always fall under the umbrella of animation, animation doesn’t always exclusively mean motion graphics—get it?",[519],{"type":520,"attrs":521},"textStyle",{"color":522},"#111717",{"type":76,"attrs":524},{"id":78,"body":525},[526],{"_uid":527,"cards":528,"component":553},"i-cdf7e245-d38a-4525-bca2-17312925105b",[529,542],{"_uid":530,"image":531,"button":535,"component":541},"3316bcc3-0742-4b40-a4aa-58671fe2e4b4",{"id":532,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":533,"copyright":34,"fieldtype":36,"meta_data":534,"is_external_url":16},17475474,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F574x1020\u002F6ea7be6791\u002Ffilters_format-webp-_quality-75-1.webp",{},[536],{"_uid":537,"icon":34,"link":538,"size":90,"text":540,"type":92,"component":93},"800bb715-4fac-4066-bc3b-57c2987c165b",{"id":34,"url":539,"linktype":88,"fieldtype":89,"cached_url":539},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fanimated-templates\u002Fillustrated-vector-agency-ideas-ad\u002F","Get this template","BlogTwoColumnTemplatesItem",{"_uid":543,"image":544,"button":548,"component":541},"b43dae9f-5c33-423f-93fd-d66efd5d0294",{"id":545,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":546,"copyright":34,"fieldtype":36,"meta_data":547,"is_external_url":16},17475473,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1019x1020\u002Fd881951188\u002Ffilters_format-webp-_quality-75-2.webp",{},[549],{"_uid":550,"icon":34,"link":551,"size":90,"text":540,"type":92,"component":93},"78651033-1ec1-47b5-a7c7-92405374d872",{"id":34,"url":552,"linktype":88,"fieldtype":89,"cached_url":552},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fanimated-templates\u002Fcreative-agency-showreel\u002F","BlogTwoColumnTemplates",{"type":98,"attrs":555,"content":556},{"level":100},[557],{"text":558,"type":59,"marks":559},"5 styles of animation",[560],{"type":68},{"type":55,"content":562},[563,565],{"text":564,"type":59},"Under the umbrella of animation, there are ",{"text":566,"type":59,"marks":567},"five main styles.",[568],{"type":68},{"type":55,"content":570},[571],{"text":572,"type":59},"Each one has different costs, uses, and requirements, and together, they are responsible for the entire world of graphics that we know, love, and use today.",{"type":55,"content":574},[575],{"text":576,"type":59},"Here are the five types of animation techniques.",{"type":98,"attrs":578,"content":579},{"level":168},[580],{"text":581,"type":59,"marks":582},"1. Traditional animation",[583],{"type":68},{"type":55,"content":585},[586,588,592,594,598,600,604],{"text":587,"type":59},"Are you familiar with ",{"text":589,"type":59,"marks":590},"Tarzan ",[591],{"type":124},{"text":593,"type":59},"(1999)? ",{"text":595,"type":59,"marks":596},"The Lion King ",[597],{"type":124},{"text":599,"type":59},"(1994)? ",{"text":601,"type":59,"marks":602},"Pinocchio ",[603],{"type":124},{"text":605,"type":59},"(1940)? Well, those are all made using traditional animation methods.",{"type":55,"content":607},[608,610,614],{"text":609,"type":59},"Traditional animation is a technique in which each frame is ",{"text":611,"type":59,"marks":612},"drawn by hand",[613],{"type":68},{"text":615,"type":59},". It can also be known as hand-drawn animation or cel animation, and until the age of computer animation, it was the dominant type of animation used in cinema.",{"type":76,"attrs":617},{"id":78,"body":618},[619],{"src":620,"_uid":621,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002Fie53R2HEZ6g?feature=oembed","i-6643561a-5b94-41a8-b409-0a1dd6f72828",{"type":98,"attrs":623,"content":624},{"level":168},[625],{"text":626,"type":59,"marks":627},"2. Motion graphics",[628],{"type":68},{"type":55,"content":630},[631,633,637],{"text":632,"type":59},"As explained above, this is a subgenre of animation that turns a ",{"text":634,"type":59,"marks":635},"still image into a moving one.",[636],{"type":68},{"text":638,"type":59}," However, the image rarely has a story or an emotive edge.",{"type":76,"attrs":640},{"id":78,"body":641},[642],{"src":643,"_uid":644,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FBR5IuoxNJUU?start=3&feature=oembed","i-93aca940-ed35-4c93-a9da-2565963e1111",{"type":98,"attrs":646,"content":647},{"level":168},[648],{"text":649,"type":59,"marks":650},"3. Stop motion animation",[651],{"type":68},{"type":55,"content":653},[654,656,660,662,666],{"text":655,"type":59},"This ",{"text":657,"type":59,"marks":658},"frame-by-frame",[659],{"type":68},{"text":661,"type":59}," movement of objects and figures creates an ",{"text":663,"type":59,"marks":664},"illusion of fluid movement",[665],{"type":68},{"text":667,"type":59},". This manual technique allows for any kind of physical item to star in a picture, as long as it keeps still, of course.",{"type":55,"content":669},[670,672,679],{"text":671,"type":59},"Though incredibly delicate and time-consuming, ",{"text":673,"type":59,"marks":674},"stop motion animation",[675,678],{"type":131,"attrs":676},{"href":677,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fstop-motion\u002F",{"type":137},{"text":680,"type":59}," is a popular and beautiful art form. ",{"type":76,"attrs":682},{"id":78,"body":683},[684,687,689],{"_uid":685,"emoji":34,"bgColor":47,"markdown":686,"component":152},"i-d920a233-4196-4e03-83fe-97365df2b56c","It was the style championed in films such as *Fantastic Mr. Fox* (2009) and *Coraline* (2009)",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":688,"initial":155,"component":156,"backgroundColor":157},"i-0ff5e3d7-6f9a-4311-9541-cfd45348ae7d",{"src":690,"_uid":691,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002Fn2igjYFojUo?feature=oembed","i-95568d25-63cb-4a2f-8093-cc28f130439a",{"type":98,"attrs":693,"content":694},{"level":168},[695],{"text":696,"type":59,"marks":697},"4. 2D animation",[698],{"type":68},{"type":55,"content":700},[701,708,710],{"text":702,"type":59,"marks":703},"Animating in 2D",[704,707],{"type":131,"attrs":705},{"href":706,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002F2d-animation\u002F",{"type":137},{"text":709,"type":59}," is probably the most common style of animation and refers to two-dimensional graphics that are rapidly sequenced to create the ",{"text":711,"type":59,"marks":712},"illusion of lifelike movement.",[713],{"type":68},{"type":55,"content":715},[716,718,724],{"text":717,"type":59},"Graphics drawn by hand are often categorized as traditional animation. But they can also be produced using ",{"text":719,"type":59,"marks":720},"animation software",[721,723],{"type":131,"attrs":722},{"href":356,"uuid":134,"anchor":134,"target":135,"linktype":88},{"type":137},{"text":243,"type":59},{"type":76,"attrs":726},{"id":78,"body":727},[728],{"src":729,"_uid":730,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002F2tC2Q2xphRQ?start=2&feature=oembed","i-8bf7f3d2-5ad9-4f83-88d3-5604874fef73",{"type":98,"attrs":732,"content":733},{"level":168},[734],{"text":735,"type":59,"marks":736},"5. 3D animation",[737],{"type":68},{"type":55,"content":739},[740,742,746,748,752,754,758,760,764],{"text":741,"type":59},"This refers to graphics modeled in a ",{"text":743,"type":59,"marks":744},"three-dimensional virtual environment",[745],{"type":68},{"text":747,"type":59}," and then animated. It’s the most-used style in the animation industry today, and it has inspired movies such as ",{"text":749,"type":59,"marks":750},"Toy Story ",[751],{"type":124},{"text":753,"type":59},"(1995), ",{"text":755,"type":59,"marks":756},"Monsters Inc. ",[757],{"type":124},{"text":759,"type":59},"(2001), and ",{"text":761,"type":59,"marks":762},"Frozen ",[763],{"type":124},{"text":765,"type":59},"(2013).",{"type":55,"content":767},[768,770,774,776,783],{"text":769,"type":59},"Designers specializing in 3D animation begin by conceptualizing a character or object, creating a ",{"text":771,"type":59,"marks":772},"to-scale model",[773],{"type":68},{"text":775,"type":59},", and ",{"text":777,"type":59,"marks":778},"using 3D animation software",[779,782],{"type":131,"attrs":780},{"href":781,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-software\u002F",{"type":137},{"text":784,"type":59}," to bring it to life.",{"type":55,"content":786},[787,789,793],{"text":788,"type":59},"Integrating the 3D model into the digital environment decked out with special effects allows them to watch how it responds to and ",{"text":790,"type":59,"marks":791},"acts in a 360° space",[792],{"type":68},{"text":794,"type":59},", producing a pretty darn accurate end product.",{"type":76,"attrs":796},{"id":78,"body":797},[798],{"src":799,"_uid":800,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FbwzLiQZDw2I?feature=oembed","i-ef7b3f2e-d557-4ff6-bcda-24b75a9854d4",{"type":98,"attrs":802,"content":803},{"level":100},[804],{"text":805,"type":59,"marks":806},"Motion graphics vs. animation: a comparison",[807],{"type":68},{"type":55,"content":809},[810,812],{"text":811,"type":59},"Now that you understand the key differences, let's compare both modes so that you can pinpoint which ",{"text":813,"type":59,"marks":814},"best suits your requirements.",[815],{"type":68},{"type":76,"attrs":817},{"id":78,"body":818},[819],{"_uid":820,"image":821,"title":828,"button":829,"component":833,"description":834},"i-9f661ae6-4995-4e42-b38b-9acc277db0eb",[822],{"_uid":823,"image":824,"imageAlt":39,"component":39},"a34791cc-3805-497c-8c58-f3a5a93df2a9",{"id":825,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":826,"copyright":34,"fieldtype":36,"meta_data":827,"is_external_url":16},17423592,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F688x488\u002Ff85f7be569\u002Fsnippet-banner-image.png",{},"Bring motion in-house",[830],{"_uid":831,"icon":34,"link":832,"size":90,"text":91,"type":92,"component":93},"efcb819f-5ec6-41ae-b270-8b5898ef1319",{"id":34,"url":87,"linktype":88,"fieldtype":89,"cached_url":87},"BlogComponentBigCta","Animate marketing assets in seconds with Linearity Move.",{"type":98,"attrs":836,"content":837},{"level":168},[838],{"text":839,"type":59,"marks":840},"Statistics vs. narratives",[841],{"type":68},{"type":55,"content":843},[844,846,850],{"text":845,"type":59},"Motion graphics tend to be less captivating than animation. They simply aim to enhance the delivery of a selling point, statistic, or instruction, while animation concentrates on ",{"text":847,"type":59,"marks":848},"crafting a narrative",[849],{"type":68},{"text":851,"type":59}," and developing characters.",{"type":55,"content":853},[854,856,860],{"text":855,"type":59},"A successful animation connects with its audience, tugs at their heartstrings, and tells a story. Meanwhile, a functioning motion graphic merely ",{"text":857,"type":59,"marks":858},"informs, teaches, or instructs",[859],{"type":68},{"text":861,"type":59}," them.",{"type":76,"attrs":863},{"id":78,"body":864},[865],{"_uid":866,"emoji":34,"bgColor":47,"markdown":867,"component":152},"i-97fbedf1-fcbe-44a5-a23d-1515fc90729d","If the animated picture you’re looking at tells a gripping story or enhances a narrative, chances are you have an animation and not a motion graphic.",{"type":98,"attrs":869,"content":870},{"level":168},[871],{"text":872,"type":59,"marks":873},"Simple vs. complex",[874],{"type":68},{"type":55,"content":876},[877,879,883],{"text":878,"type":59},"Generally speaking, motion graphics call for ",{"text":880,"type":59,"marks":881},"less complex designs than animation",[882],{"type":68},{"text":243,"type":59},{"type":55,"content":885},[886],{"text":887,"type":59},"Now, don’t get it twisted. This doesn’t mean that designing them is a piece of cake. It just means that creating a superbly effective motion graphic usually requires fewer resources.",{"type":55,"content":889},[890,892],{"text":891,"type":59},"For example, do you want to design a pop-out title for your company’s introductory video? With the right software, you can likely do so swiftly and with ",{"text":893,"type":59,"marks":894},"little to no complications.",[895],{"type":68},{"type":55,"content":897},[898],{"text":899,"type":59},"If you’re hoping to produce a captivating animated feature from start to finish, one that meets its function expertly just like the pop-out title on your company’s introductory video did, then you’ll need an extensive skillset, ample resources, and an empty calendar.",{"type":98,"attrs":901,"content":902},{"level":168},[903],{"text":904,"type":59,"marks":905},"Reasonably priced vs. expensive",[906],{"type":68},{"type":55,"content":908},[909,911,915,917],{"text":910,"type":59},"As mentioned above, designing an animation that meets its function tends to be more ",{"text":912,"type":59,"marks":913},"time-consuming and complex",[914],{"type":68},{"text":916,"type":59}," than creating a satisfactory motion graphic. Producing a motion graphic requires less specific input and is thus generally ",{"text":918,"type":59,"marks":919},"less expensive.",[920],{"type":68},{"type":76,"attrs":922},{"id":78,"body":923},[924],{"_uid":925,"emoji":926,"bgColor":47,"markdown":927,"component":152},"i-654028d3-72ec-4e82-88c5-6341f438abee","💡","With the increasing use of artificial intelligence in animation creation, you can expect to see the current high prices [decrease by around 30%](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-statistics\u002F).",{"type":98,"attrs":929,"content":930},{"level":168},[931],{"text":932,"type":59,"marks":933},"2D vs. 3D",[934],{"type":68},{"type":55,"content":936},[937,939,943],{"text":938,"type":59},"Another distinguishing feature between animation and motion graphics is their difference in dimensions. While animation can refer to ",{"text":940,"type":59,"marks":941},"both 2D and 3D graphics,",[942],{"type":68},{"text":944,"type":59}," things like banners and GIFs are almost exclusively comprised of 2D images.",{"type":55,"content":946},[947,949,953],{"text":948,"type":59},"While this difference may result in motion graphics appearing less riveting than the realistic graphics defined by animation, that isn’t necessarily a bad thing. A motion graphic isn't going to capture your heart or seem lifelike. It serves to ",{"text":950,"type":59,"marks":951},"direct and inform",[952],{"type":68},{"text":243,"type":59},{"type":55,"content":955},[956],{"text":957,"type":59},"A 2D design is often easier to digest and understand, enabling the viewer to promptly follow its instructions and the motion graphic to meet its goal.",{"type":55,"content":959},[960,962,966],{"text":961,"type":59},"However, 3D motion graphics is no longer limited to high-budget productions and we are seeing this trend become increasingly common. With user-friendly 3D software becoming more accessible, we can expect a",{"text":963,"type":59,"marks":964}," surge in 3D elements",[965],{"type":68},{"text":967,"type":59}," seamlessly integrated into motion graphics projects.",{"type":76,"attrs":969},{"id":78,"body":970},[971],{"_uid":972,"markdown":973,"component":974},"i-33a9c080-fab4-4166-b998-37c5c96c8ded","\"If we are talking motion graphic trends, then I predict the following:  \n1) 3D textures: using 3D textures in a 2D animation environments.  \n2) Experimental minimalism: simple shapes and high contrast colors in a minimalist composition to avoid distractions.”—Maddy Zoli, Senior Designer at Linearity","BlogComponentQuote",{"type":98,"attrs":976,"content":977},{"level":168},[978],{"text":979,"type":59,"marks":980},"Accessory vs. main focus",[981],{"type":68},{"type":55,"content":983},[984,986,990,992,996],{"text":985,"type":59},"Generally speaking, motion graphics tend to ",{"text":987,"type":59,"marks":988},"integrate over preexisting live-action",[989],{"type":68},{"text":991,"type":59}," or real-life footage, such as a video or website. However, animations, on the other hand, tend to exist as ",{"text":993,"type":59,"marks":994},"standalone imagery",[995],{"type":68},{"text":997,"type":59}," over a generated background of other animations.",{"type":55,"content":999},[1000],{"text":1001,"type":59},"However, in film title design, motion graphics take center stage. ",{"type":55,"content":1003},[1004],{"text":1005,"type":59},"An additional difference is that motion graphics developed out of experiments in computer graphics, whereas animation developed out of art and comics",{"type":98,"attrs":1007,"content":1008},{"level":100},[1009],{"text":1010,"type":59,"marks":1011},"A quick summary table of the differences",[1012],{"type":68},{"type":76,"attrs":1014},{"id":78,"body":1015},[1016],{"_uid":1017,"content":1018,"component":1093,"showHeader":1094},"i-04a9f654-8634-432c-bf36-e5ee4c115e6d",{"tbody":1019,"thead":1082,"fieldtype":1092},[1020,1034,1046,1058,1070],{"_uid":1021,"body":1022,"component":1033},"ec96d931-f500-414d-934f-0d43e3eed6df",[1023,1027,1030],{"_uid":1024,"value":1025,"component":1026},"5f9394a7-e40f-4463-942b-ac37ec4a278a","Focus","_table_col",{"_uid":1028,"value":1029,"component":1026},"3463dee5-ea3c-4b55-8f89-360da48bdc3d","Statistics and instructions",{"_uid":1031,"value":1032,"component":1026},"4007a6f2-1d4e-4e6f-98b4-e56ab80509e3","Narratives","_table_row",{"_uid":1035,"body":1036,"component":1033},"323a099d-a31a-4c12-96f4-c5fd666c3ee9",[1037,1040,1043],{"_uid":1038,"value":1039,"component":1026},"22d84fac-4bb6-42a5-a996-0dd4c5606f94","Complexity",{"_uid":1041,"value":1042,"component":1026},"6aa518a8-6c81-4ed8-b76a-44aa4d5ff99b","Simple",{"_uid":1044,"value":1045,"component":1026},"93070c70-86a0-4ccb-961c-28b9b0522d96","Complex",{"_uid":1047,"body":1048,"component":1033},"52f78f03-b511-4ad5-b231-e93e5387c938",[1049,1052,1055],{"_uid":1050,"value":1051,"component":1026},"dd09cdc7-f6f8-41db-b178-d27c20cf4999","Cost",{"_uid":1053,"value":1054,"component":1026},"b9ff74fa-27f0-4e13-a36d-eb8ed13cf9e6","Reasonably priced",{"_uid":1056,"value":1057,"component":1026},"10977453-5ee5-456c-a97f-836abf08b1cc","Expensive",{"_uid":1059,"body":1060,"component":1033},"00dec5c4-432c-4e7d-89ba-1301bed2e6e1",[1061,1064,1067],{"_uid":1062,"value":1063,"component":1026},"0ca0ab3c-dcc5-46e8-8a94-e15531fb5717","Dimension",{"_uid":1065,"value":1066,"component":1026},"3621a623-5b2b-4742-ac2e-e2cd7a018490","Mainly 2D",{"_uid":1068,"value":1069,"component":1026},"b6308d44-4a5a-49df-a1db-1299e3a0cb21","2D and 3D",{"_uid":1071,"body":1072,"component":1033},"76330df8-093b-405d-ad69-6642d2195288",[1073,1076,1079],{"_uid":1074,"value":1075,"component":1026},"85916b26-df55-421f-9a99-b6a5ad662d6e","Role",{"_uid":1077,"value":1078,"component":1026},"4eebe3d9-9c05-4589-9ff2-9fa1e12e8041","Accessory (but not always)",{"_uid":1080,"value":1081,"component":1026},"b6ee8eea-1876-4cba-9f71-3a0a75bcb6c9","Main focus",[1083,1086,1089],{"_uid":1084,"value":34,"component":1085},"7e320148-24ca-4b1d-8929-2b9d6b1eb3ed","_table_head",{"_uid":1087,"value":1088,"component":1085},"5c084b05-c922-4986-bae1-1d460cc7b87a","Motion graphics",{"_uid":1090,"value":1091,"component":1085},"35505487-7977-4f63-b0a9-4fa5d2ec6350","Animation","table","BlogTableComponent",true,{"type":98,"attrs":1096,"content":1097},{"level":100},[1098],{"text":1099,"type":59,"marks":1100},"The software used for both",[1101],{"type":68},{"type":55,"content":1103},[1104,1106,1110],{"text":1105,"type":59},"Years ago, graphic designers used only physical tools to create scenes, characters, or accessories. Today, animators and graphic artists alike have a huge",{"text":1107,"type":59,"marks":1108}," range of digital tools",[1109],{"type":68},{"text":1111,"type":59}," at their fingertips that allow them to produce clean, functional designs promptly. Here are some of our favorite tools used for both:",{"type":175,"content":1113},[1114,1136,1142,1148,1154],{"type":178,"content":1115},[1116],{"type":55,"content":1117},[1118,1125,1127,1134],{"text":1119,"type":59,"marks":1120},"Linearity Curve",[1121,1124],{"type":131,"attrs":1122},{"href":1123,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fcurve\u002F",{"type":137},{"text":1126,"type":59}," and ",{"text":1128,"type":59,"marks":1129},"Linearity Move",[1130,1133],{"type":131,"attrs":1131},{"href":1132,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fmove\u002F",{"type":137},{"text":1135,"type":59}," (used together as a powerful combination)",{"type":178,"content":1137},[1138],{"type":55,"content":1139},[1140],{"text":1141,"type":59},"MAYA",{"type":178,"content":1143},[1144],{"type":55,"content":1145},[1146],{"text":1147,"type":59},"Blender",{"type":178,"content":1149},[1150],{"type":55,"content":1151},[1152],{"text":1153,"type":59},"Animate",{"type":178,"content":1155},[1156],{"type":55,"content":1157},[1158],{"text":1159,"type":59},"Adobe After Effects",{"type":76,"attrs":1161},{"id":78,"body":1162},[1163,1166,1168],{"src":1164,"_uid":1165,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FjcLFCSjFK08","i-9b16c736-2083-44fd-b528-b2a6cdae05c2",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":1167,"initial":155,"component":156,"backgroundColor":157},"i-ae4db9ab-32ce-415b-9163-985ff24053af",{"_uid":1169,"emoji":34,"bgColor":47,"markdown":1170,"component":152},"i-d0961a2a-d344-4951-b763-e82da317db28","Interested in using our graphic design and animation tools? Check out [our pricing](https:\u002F\u002Fwww.linearity.io\u002Fpricing\u002F) here. Spoiler alert: you can try our tools for free.",{"type":98,"attrs":1172,"content":1173},{"level":100},[1174],{"text":1175,"type":59,"marks":1176},"Which technique should you use?",[1177],{"type":68},{"type":55,"content":1179},[1180,1182,1186],{"text":1181,"type":59},"Now that you’re up to speed on all things motion graphics vs animation, it’s time to pinpoint the mode that will best leverage your skill set and meet your requirements. Below are some ",{"text":1183,"type":59,"marks":1184},"key questions",[1185],{"type":68},{"text":1187,"type":59}," to consider before you make your pick.",{"type":98,"attrs":1189,"content":1190},{"level":168},[1191],{"text":1192,"type":59,"marks":1193},"Do you want your graphic to tell a story?",[1194],{"type":68},{"type":55,"content":1196},[1197],{"text":1198,"type":59},"If you answered yes, you should probably go for animation.",{"type":55,"content":1200},[1201,1202,1206,1208,1215],{"text":1091,"type":59},{"text":1203,"type":59,"marks":1204}," breathes life into a character",[1205],{"type":68},{"text":1207,"type":59},". It enables viewers to connect with the characters and their stories on an emotional level. Take, for example, ",{"text":1209,"type":59,"marks":1210},"Studio Ghibli's masterpieces",[1211,1214],{"type":131,"attrs":1212},{"href":1213,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fstudio-ghibli",{"type":137},{"text":359,"type":59},{"type":55,"content":1217},[1218],{"text":1219,"type":59},"Ghibli characters aren't just drawn; they're animated with meticulous attention to detail. Subtle movements like a furrowed brow, a trembling hand, or the way hair blows in the wind all contribute to conveying emotions and personality.  This makes them feel real and relatable, even if they're fantastical creatures like Totoro or No-Face.",{"type":76,"attrs":1221},{"id":78,"body":1222},[1223,1226,1228],{"src":1224,"_uid":1225,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FGAp2_0JJskk?feature=oembed","i-82bf4991-dd6e-4480-ae0d-a631552a6463",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":1227,"initial":155,"component":156,"backgroundColor":157},"i-69c4a0af-2186-4804-b7de-77cac87fd414",{"_uid":1229,"emoji":34,"bgColor":47,"markdown":1230,"component":152},"i-92d3969d-bb21-4756-9aa1-01aa06bc01b3","Animation will make your narrative more realistic and captivating. So, if you aim to take your audience on a journey, animation is the right medium for you.",{"type":98,"attrs":1232,"content":1233},{"level":168},[1234],{"text":1235,"type":59,"marks":1236},"Do you want your graphics to be the focus of your media?",[1237],{"type":68},{"type":55,"content":1239},[1240],{"text":1241,"type":59},"If you answered no, we suggest you opt for motion graphics.",{"type":55,"content":1243},[1244,1246,1250],{"text":1245,"type":59},"3D animations are made to captivate, and thus, they tend to steal the show. If you’re merely looking to enhance your pre-existing website or instructional video, ",{"text":1247,"type":59,"marks":1248},"keep things simple",[1249],{"type":68},{"text":1251,"type":59}," with a functional motion graphic.",{"type":98,"attrs":1253,"content":1254},{"level":168},[1255],{"text":1256,"type":59,"marks":1257},"Are you using your animated graphics to instruct or teach viewers?",[1258],{"type":68},{"type":55,"content":1260},[1261,1263,1267],{"text":1262,"type":59},"If you answered yes, we advise",{"text":1264,"type":59,"marks":1265}," incorporating motion graphics",[1266],{"type":68},{"text":1268,"type":59}," into your presentation, video, or image. Their simple nature makes them fantastic learning aids and visual cues.",{"type":76,"attrs":1270},{"id":78,"body":1271},[1272],{"_uid":1273,"emoji":34,"bgColor":47,"markdown":1274,"component":152},"i-720924ae-aa09-46b1-8425-b091536714c9","If you’re preparing an animated presentation, stand out from the crowd by including some captivating motion design.",{"type":98,"attrs":1276,"content":1277},{"level":168},[1278],{"text":1279,"type":59,"marks":1280},"Will your graphic be used for corporate branding purposes?",[1281],{"type":68},{"type":55,"content":1283},[1284],{"text":1285,"type":59},"If you answered no, then consider using animation. If you answered yes, it’s motion graphics for you.",{"type":55,"content":1287},[1288,1290,1294],{"text":1289,"type":59},"While the vivid and catchy nature of a cartoon or 3D object may be enticing, it can also be labeled as fantastical, distracting, or childlike, thereby making it ",{"text":1291,"type":59,"marks":1292},"unsuitable for certain projects",[1293],{"type":68},{"text":1295,"type":59}," or settings.",{"type":55,"content":1297},[1298,1300,1307],{"text":1299,"type":59},"That’s why we recommend using plain 2D graphics for a project that is rooted in professional settings such as an office, university, or informative website. You're probably already familiar with the ",{"text":1301,"type":59,"marks":1302},"2D corporate illustration style",[1303,1306],{"type":131,"attrs":1304},{"href":1305,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcorporate-illustrations",{"type":137},{"text":243,"type":59},{"type":55,"content":1309},[1310],{"text":1311,"type":59},"However, animation does have its place for some corporate purposes and can be particularly useful for training or when used in conjunction with motion graphics to make explainer videos.",{"type":76,"attrs":1313},{"id":78,"body":1314},[1315],{"src":1316,"_uid":1317,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FuGPXaDaNla0?feature=oembed","i-c91544cd-3070-4b9b-a436-51e9116fcc1c",{"type":98,"attrs":1319,"content":1320},{"level":100},[1321],{"text":1322,"type":59,"marks":1323},"Animation vs. motion graphics as a career",[1324],{"type":68},{"type":55,"content":1326},[1327,1329],{"text":1328,"type":59},"Hopefully, at this point in the article, you’ve realized that animation and motion design are different. So, it should be no surprise that they offe",{"text":1330,"type":59,"marks":1331},"r diverse and exciting career paths. ",[1332],{"type":68},{"type":55,"content":1334},[1335],{"text":1336,"type":59},"Here's a breakdown of some key roles and the skillsets needed to thrive in each:",{"type":98,"attrs":1338,"content":1339},{"level":168},[1340],{"text":1341,"type":59,"marks":1342},"Motion graphics careers",[1343],{"type":68},{"type":175,"content":1345},[1346,1381,1391],{"type":178,"content":1347},[1348],{"type":55,"content":1349},[1350,1358,1361,1363,1370,1372,1379],{"text":1351,"type":59,"marks":1352},"Motion graphics designer",[1353,1356,1357],{"type":131,"attrs":1354},{"href":1355,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fmotion-designer\u002F",{"type":68},{"type":137},{"text":325,"type":59,"marks":1359},[1360],{"type":68},{"text":1362,"type":59}," These artists create animated visuals for various purposes, like marketing videos, explainer videos, and title sequences. They require strong graphic design skills, an understanding of ",{"text":1364,"type":59,"marks":1365},"animation principles",[1366,1369],{"type":131,"attrs":1367},{"href":1368,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fprinciples-of-animation",{"type":137},{"text":1371,"type":59},", proficiency in motion graphics software, and the ability to communicate ideas visually so that they can bring graphic elements and ",{"text":1373,"type":59,"marks":1374},"any typography",[1375,1378],{"type":131,"attrs":1376},{"href":1377,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-animate-text\u002F",{"type":137},{"text":1380,"type":59}," to life.",{"type":178,"content":1382},[1383],{"type":55,"content":1384},[1385,1389],{"text":1386,"type":59,"marks":1387},"3D motion graphics artist:",[1388],{"type":68},{"text":1390,"type":59}," This role requires 3D software expertise to create and animate 3D models for motion graphics projects. Skills in lighting, texturing, and rendering are also essential.",{"type":178,"content":1392},[1393],{"type":55,"content":1394},[1395,1399,1401,1408],{"text":1396,"type":59,"marks":1397},"Kinetic typographer:",[1398],{"type":68},{"text":1400,"type":59}," Specialists in animating text, ",{"text":1402,"type":59,"marks":1403},"kinetic typographers",[1404,1407],{"type":131,"attrs":1405},{"href":1406,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fkinetic-typography\u002F",{"type":137},{"text":1409,"type":59}," create engaging and informative text-based animations. They require strong typography skills, an understanding of animation principles, and proficiency in motion graphics software.",{"type":98,"attrs":1411,"content":1412},{"level":168},[1413],{"text":1091,"type":59,"marks":1414},[1415],{"type":68},{"type":175,"content":1417},[1418,1428,1447,1465],{"type":178,"content":1419},[1420],{"type":55,"content":1421},[1422,1426],{"text":1423,"type":59,"marks":1424},"Animator (2D or 3D):",[1425],{"type":68},{"text":1427,"type":59}," Animators bring characters and objects to life with movement and expression. They require strong drawing\u002Fmodeling skills, an understanding of animation principles (timing, spacing, etc.), and the ability to collaborate effectively.",{"type":178,"content":1429},[1430],{"type":55,"content":1431},[1432,1436,1438,1445],{"text":1433,"type":59,"marks":1434},"Character designer:",[1435],{"type":68},{"text":1437,"type":59}," ",{"text":1439,"type":59,"marks":1440},"Character designers",[1441,1444],{"type":131,"attrs":1442},{"href":1443,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcharacter-design\u002F",{"type":137},{"text":1446,"type":59}," are responsible for creating characters' visual identities. They need impressive drawing skills, an understanding of anatomy and character development, and the ability to translate ideas into visually appealing characters.",{"type":178,"content":1448},[1449],{"type":55,"content":1450},[1451,1455,1456,1463],{"text":1452,"type":59,"marks":1453},"Storyboarding artist:",[1454],{"type":68},{"text":1437,"type":59},{"text":1457,"type":59,"marks":1458},"Storyboard animation artists",[1459,1462],{"type":131,"attrs":1460},{"href":1461,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fstoryboarding-in-animation\u002F",{"type":137},{"text":1464,"type":59}," visually map out the narrative flow of an animation project. They require storytelling skills, the ability to translate scripts into visuals, and a good understanding of filmmaking techniques.",{"type":178,"content":1466},[1467],{"type":55,"content":1468},[1469,1473],{"text":1470,"type":59,"marks":1471},"Concept artist:",[1472],{"type":68},{"text":1474,"type":59}," Concept artists set the visual tone for an animation project, creating initial sketches and paintings of characters, environments, and props. They need a strong imagination, a broad knowledge of design principles, and the ability to translate ideas into compelling visuals.",{"type":55,"content":1476},[1477,1479,1486,1487,1494],{"text":1478,"type":59},"Breaking into either of these careers can be tough if you don’t have the correct skillset. There are ",{"text":1480,"type":59,"marks":1481},"plenty of animation tips",[1482,1485],{"type":131,"attrs":1483},{"href":1484,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-tips\u002F",{"type":137},{"text":1126,"type":59},{"text":1488,"type":59,"marks":1489},"various animation courses",[1490,1493],{"type":131,"attrs":1491},{"href":1492,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-courses\u002F",{"type":137},{"text":1495,"type":59}," available (free and paid) to help you brush up on anything you feel may be lacking.",{"type":55,"content":1497},[1498,1500,1504],{"text":1499,"type":59},"These resources are helpful for novice animators and motion graphic designers, and even those who consider themselves pros but want to ",{"text":1501,"type":59,"marks":1502},"expand their knowledge",[1503],{"type":68},{"text":1505,"type":59}," and keep their skills fresh.",{"type":98,"attrs":1507,"content":1508},{"level":168},[1509],{"text":1510,"type":59,"marks":1511},"Shared skills",[1512],{"type":68},{"type":55,"content":1514},[1515,1517,1521,1523,1530,1532,1539],{"text":1516,"type":59},"Both animation and motion graphics require a ",{"text":1518,"type":59,"marks":1519},"solid understanding of art fundamentals ",[1520],{"type":68},{"text":1522,"type":59},"(color theory, composition, etc.), ",{"text":1524,"type":59,"marks":1525},"strong creative skills",[1526,1529],{"type":131,"attrs":1527},{"href":1528,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-improve-creativity\u002F",{"type":137},{"text":1531,"type":59},", and visual storytelling. Excellent communication and collaboration skills are crucial for working effectively within ",{"text":1533,"type":59,"marks":1534},"creative teams",[1535,1538],{"type":131,"attrs":1536},{"href":1537,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fbusiness\u002Fsolutions\u002Fcreative-teams-design\u002F",{"type":137},{"text":243,"type":59},{"type":98,"attrs":1541,"content":1542},{"level":100},[1543],{"text":1544,"type":59,"marks":1545},"Key takeaways",[1546],{"type":68},{"type":55,"content":1548},[1549,1551,1555],{"text":1550,"type":59},"Whether you opt for a delightful animation or a sharp motion graphic, the most effective graphics enhance your project and yield results. Any animation that ",{"text":1552,"type":59,"marks":1553},"reaches its purpose",[1554],{"type":68},{"text":1556,"type":59}," (education, information, entertainment, etc.) is a successful design.‍",{"type":55,"content":1558},[1559,1561,1567],{"text":1560,"type":59},"Ready to take your graphic design creations to the next level? ",{"text":1119,"type":59,"marks":1562},[1563,1566],{"type":131,"attrs":1564},{"href":1565,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Flinearity.io\u002Fget-started",{"type":137},{"text":1568,"type":59}," puts all the design tools you need in your hands, whether you prefer creating on Mac, iPad, or iPhone.",{"type":55,"content":1570},[1571,1576],{"text":1128,"type":59,"marks":1572},[1573,1575],{"type":131,"attrs":1574},{"href":1132,"uuid":134,"anchor":134,"target":135,"linktype":88},{"type":137},{"text":1577,"type":59}," removes the barrier between static design and animation. You can effortlessly add motion to your static graphics and create dynamic presentations, eye-catching marketing materials, or engaging announcement posts.",{"type":55,"content":1579},[1580,1582,1589],{"text":1581,"type":59},"Get started for free below, or check out our ",{"text":1583,"type":59,"marks":1584},"Pro and Org plans",[1585,1588],{"type":131,"attrs":1586},{"href":1587,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fpricing\u002F",{"type":137},{"text":243,"type":59},{"type":76,"attrs":1591},{"id":78,"body":1592},[1593,1604,1607],{"_uid":1594,"image":1595,"title":828,"button":1600,"component":833,"description":834},"i-a9e2388c-0282-4070-8434-750983a2a5a0",[1596],{"_uid":1597,"image":1598,"imageAlt":39,"component":39},"47a2f329-4b30-4e76-878e-bac2d2221f16",{"id":825,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":826,"copyright":34,"fieldtype":36,"meta_data":1599,"is_external_url":16},{},[1601],{"_uid":1602,"icon":34,"link":1603,"size":90,"text":91,"type":92,"component":93},"c2334af9-37e3-4e5f-aec5-dc3958080d68",{"id":34,"url":87,"linktype":88,"fieldtype":89,"cached_url":87},{"lg":34,"md":34,"sm":34,"xl":1605,"xs":34,"xl2":34,"xl3":34,"_uid":1606,"initial":155,"component":156,"backgroundColor":157},"40","i-41b0276e-8ca1-49de-bc12-9ab4261f723a",{"_uid":1608,"component":1609,"questions":1610},"i-323fba5c-e136-41f6-a9b1-632ffa7b1514","BlogFaqSection",[1611,1612,1613,1614,1615,1616],"a857e6eb-2397-438e-8cbe-ec4dfcc25f67","11268a7b-e0f2-46b1-9df2-b4d91276456a","032fa9c0-3ef0-40dc-919f-544dc283bae2","4d0c1b30-8e41-4c2d-a7e4-a32c5fc627e3","6b0a4207-890d-4394-9eff-0d6299ca80aa","52182f27-143d-4d8b-b234-586d9f35bcae","RichtextComponent","BlogPage",{"id":1620,"alt":44,"name":34,"focus":34,"title":44,"source":34,"filename":1621,"copyright":34,"fieldtype":36,"meta_data":1622,"is_external_url":16},18932104,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F9c29738ea2\u002Fmotion-graphics-vs-animation_thumbnail.png",{},{"id":1624,"filename":1625,"fieldtype":36,"is_external_url":16},18540915,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fbbbc97a1d4\u002Fmotion-graphics-vs-animation-newblogcover.png","Your Next Career Move: Motion Graphics vs. Animation","2024-05-16 12:46","In this article, we break down the differences, applications, and strengths of motion graphics and animation.","motion-graphics-vs-animation","blog\u002Fmotion-graphics-vs-animation",490,[],529362778,"417d1404-4b44-41d5-bce6-c08d40092271","2024-12-09T16:05:40.448Z","default",[],{"id":134,"alt":134,"name":34,"focus":134,"title":134,"source":134,"filename":34,"copyright":134,"fieldtype":36,"meta_data":1639},{},"education","design-resources","blog\u002Ftag\u002Fdesign-resources",-10,[],529362804,"c8de2843-2dc2-4eff-b815-927828742f67","2024-12-09T16:05:25.762Z",[],"795746dd-b012-45a3-9a78-22094494ecf4",[1651],{"_uid":1652,"image":1653,"imageAlt":1657,"component":39},"4a91da76-104a-4421-8c58-bfe286e59936",{"id":1654,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":1655,"copyright":34,"fieldtype":36,"meta_data":1656,"is_external_url":16},18462533,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F96ca4a4431\u002F135_digital_marketing_statistics__seo__lead_generation__and_content_main_image.jpg",{},"135 digital marketing statistics: SEO, lead generation, and content Blog Hero Image","135 digital marketing statistics: SEO, lead generation, and content",[1660],{"name":1661,"created_at":1662,"published_at":1663,"updated_at":1664,"id":1665,"uuid":1666,"content":1667,"slug":1809,"full_slug":1810,"sort_by_date":134,"position":1811,"tag_list":1812,"is_startpage":16,"parent_id":1708,"meta_data":134,"group_id":1813,"first_published_at":1710,"release_id":134,"lang":1636,"path":134,"alternates":1814,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Monique Solomons ","2024-10-03T18:20:42.793Z","2026-09-05T00:11:07.459Z","2026-09-05T00:11:07.468Z",558420710,"7cfd3b89-3f8c-4354-81bf-97b43a7e0efc",{"_uid":1668,"name":1669,"image":1670,"noIndex":16,"socials":1674,"noFollow":16,"position":1681,"component":1682,"meta_image":1683,"meta_title":34,"page_title":34,"description":1685,"otherAuthors":1686,"hideFromSitemap":16,"meta_description":34},"05f765b2-418a-40b6-b80b-8c065f30a83c","Monique Solomons",{"id":1671,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":1672,"copyright":34,"fieldtype":36,"meta_data":1673,"is_external_url":16},17539024,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F2000x1658\u002F2da8cff2db\u002Fmonique.jpg",{},[1675],{"_uid":1676,"icon":1677,"link":1678,"component":1680},"629f6d2d-8ccc-40ba-85d3-eebc8b40bd70","ic-linkedin",{"id":34,"url":1679,"linktype":88,"fieldtype":89,"cached_url":1679},"https:\u002F\u002Fempact.partners\u002F","socialItem","Contributor","AuthorPage",{"id":134,"alt":134,"name":34,"focus":134,"title":134,"source":134,"filename":34,"copyright":134,"fieldtype":36,"meta_data":1684},{},"Monique is a contributing writer to the Linearity Blog.",[1687,1712,1735,1758,1783],{"name":1688,"created_at":1689,"published_at":1690,"updated_at":1691,"id":1692,"uuid":1693,"content":1694,"slug":1704,"full_slug":1705,"sort_by_date":134,"position":1706,"tag_list":1707,"is_startpage":16,"parent_id":1708,"meta_data":134,"group_id":1709,"first_published_at":1710,"release_id":134,"lang":1636,"path":134,"alternates":1711,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Ben 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Whether you're aiming for the top spot on Google or dominating social media, it's about meeting your audience where they're found online. Not only are relationships essential to maintain, but this is also one of the ways to nurture and sustain longevity for your brand. Cross-selling is one of the essential techniques, and with the right technology, conversion rates will continue to increase and thrive.",{"type":98,"attrs":1856,"content":1857},{"level":100},[1858],{"text":1859,"type":59},"Search engine optimization (SEO) statistics",{"type":55,"content":1861},[1862],{"text":1863,"type":59},"Search engine optimization (SEO) is the powerhouse behind digital marketing. The purpose—increase your site's visibility in search results.",{"type":55,"content":1865},[1866,1868,1872],{"text":1867,"type":59},"It's about making smart tweaks to your website and content to get it to rank higher when people search for related topics. This way, ",{"text":1869,"type":59,"marks":1870},"you attract more visitors naturally ",[1871],{"type":68},{"text":1873,"type":59},"without dipping into your ad budget.",{"type":405,"attrs":1875,"content":1876},{"order":407},[1877,1894,1909,1923,1943,1956,1977,2002,2017,2032,2052,2076,2114,2128,2144],{"type":178,"content":1878},[1879],{"type":55,"content":1880},[1881,1883,1887,1889],{"text":1882,"type":59},"Over ",{"text":1884,"type":59,"marks":1885},"33%",[1886],{"type":68},{"text":1888,"type":59}," of marketing leaders highlight conversion rates as a crucial Key Performance Indicator (KPI) they focus on.",{"text":1890,"type":59,"marks":1891},"1",[1892],{"type":1893},"superscript",{"type":178,"content":1895},[1896],{"type":55,"content":1897},[1898,1900,1904,1906],{"text":1899,"type":59},"A\u002FB testing is deemed vital for enhancing conversion rates by ",{"text":1901,"type":59,"marks":1902},"70%",[1903],{"type":68},{"text":1905,"type":59}," of 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ownership of smart speakers.",{"text":1890,"type":59,"marks":2156},[2157],{"type":1893},{"type":76,"attrs":2159},{"id":1847,"body":2160},[2161],{"_uid":2162,"emoji":34,"bgColor":47,"markdown":2163,"component":152},"6aa5ec21-42f9-4f6b-b7f6-12ecfd55f3e0","SEO is crucial in digital marketing because it places your business in the spotlight on search engines, where most customer journeys begin.\n\nMore businesses are turning to SEO to stand out in a crowded market, driving organic traffic to their sites at a fraction of the cost of paid ads. This strategy ****boosts visibility and enhances user experience****, making it a win-win for businesses and their potential customers.",{"type":55,"content":2165},[2166,2168,2172,2174],{"text":2167,"type":59},"16. Amazon dominates the US smart speaker market, commanding a ",{"text":2169,"type":59,"marks":2170},"67%",[2171],{"type":68},{"text":2173,"type":59}," market share.",{"text":1890,"type":59,"marks":2175},[2176],{"type":1893},{"type":55,"content":2178},[2179,2181,2185,2187],{"text":2180,"type":59},"17.",{"text":2182,"type":59,"marks":2183}," Amazon leads",[2184],{"type":68},{"text":2186,"type":59}," in traffic among ecommerce platforms, while Alibaba’s Taobao and Tmall excel in gross merchandise value.",{"text":1890,"type":59,"marks":2188},[2189],{"type":1893},{"type":55,"content":2191},[2192,2194,2198,2200],{"text":2193,"type":59},"18. 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Mobile search is favored over desktop by younger demographics, with ",{"text":2083,"type":59,"marks":2235},[2236],{"type":68},{"text":2238,"type":59}," of Gen Z and ",{"text":2089,"type":59,"marks":2240},[2241],{"type":68},{"text":2243,"type":59}," of millennials.",{"text":1890,"type":59,"marks":2245},[2246],{"type":1893},{"type":55,"content":2248},[2249,2251,2255,2257],{"text":2250,"type":59},"22.",{"text":2252,"type":59,"marks":2253}," Over half of the annual traffic",[2254],{"type":68},{"text":2256,"type":59}," for most marketers comes from mobile devices.",{"text":1890,"type":59,"marks":2258},[2259],{"type":1893},{"type":55,"content":2261},[2262,2264,2267,2269],{"text":2263,"type":59},"23. Smartphones drive over ",{"text":1901,"type":59,"marks":2265},[2266],{"type":68},{"text":2268,"type":59}," of retail website visits globally.",{"text":1890,"type":59,"marks":2270},[2271],{"type":1893},{"type":55,"content":2273},[2274,2276,2280,2282,2285,2287],{"text":2275,"type":59},"24. On average, websites experience a ",{"text":2277,"type":59,"marks":2278},"37% ",[2279],{"type":68},{"text":2281,"type":59},"bounce rate and achieve a ",{"text":2222,"type":59,"marks":2283},[2284],{"type":68},{"text":2286,"type":59}," SEO click-through rate (CTR).",{"text":1890,"type":59,"marks":2288},[2289],{"type":1893},{"type":55,"content":2291},[2292,2294,2298,2300],{"text":2293,"type":59},"25. The average US household had ",{"text":2295,"type":59,"marks":2296},"22 connected devices",[2297],{"type":68},{"text":2299,"type":59}," in 2022.",{"text":1890,"type":59,"marks":2301},[2302],{"type":1893},{"type":76,"attrs":2304},{"id":1847,"body":2305},[2306],{"src":2307,"_uid":2311,"component":2312},{"_uid":2308,"plugin":2309,"content":2310},"99b1d417-4157-4ea7-9cdf-692196c32e30","html-editor-2023","\u003C!DOCTYPE html>\n\u003Chtml>\n\u003Chead>\n    \u003Cmeta charset=\"utf-44\">\n    \u003Cmeta name=\"viewport\" content=\"width=device-width, initial-scale=1\"> \n    \u003Cscript src=\"https:\u002F\u002Fcode.highcharts.com\u002Fhighcharts.js\">\u003C\u002Fscript>\n    \u003Clink href=\"https:\u002F\u002Ffonts.googleapis.com\u002Fcss2?family=Noto+Sans&display=swap\" rel=\"stylesheet\">\n    \u003Cstyle>\n        #container44 {\n            background-color: #FFFFFF;\n            font-family: 'Noto Sans', sans-serif;\n            max-width: 700px; \n            width: 100%;\n            height: 400px;\n        }\n\n        @media screen and (max-width: 768px) { \n            #container44 {\n                height: auto;\n            }\n        }\n\n        #container44 .highcharts-background {\n            display: none;\n        }\n    \u003C\u002Fstyle>\n\u003C\u002Fhead>\n\u003Cbody>\n    \u003Cfigure>\n        \u003Cfigcaption>\u003C\u002Ffigcaption>\n        \u003Cdiv id=\"container44\">\u003C\u002Fdiv> \n    \u003C\u002Ffigure>\n\n    \u003Cscript>\n        const chart44 = Highcharts.chart('container44', {\n            chart: {\n                type: 'column',\n                backgroundColor: 'transparent',\n                plotBackground: 'none'\n            },\n            title: {\n                text: 'Average usage percentages of digital marketing platforms as part of marketing strategies'\n            },\n            xAxis: {\n                categories: ['Email Marketing', 'Social Media Marketing', 'Landing Pages', 'Content Marketing', 'Advertising', 'Web Push Notifications', 'Other'],\n                gridLineWidth: 0\n            },\n                           \n            yAxis: {\n                title: {\n                    text: 'Percentage'\n                },\n                labels: {\n                    format: '{value}%'\n                }\n            },\n            plotOptions: {\n                column: {\n                    dataLabels: {\n                        enabled: true,\n                        format: '{y}%'\n                    }\n                }\n            },\n            series: [{\n                name: 'Platforms',\n                data: [72, 72, 56, 50, 29, 11, 9.5],\n                color: '#FAE1AF'\n            }],\n            credits: {\n                enabled: false\n            }\n        });\n    \u003C\u002Fscript>\n\u003C\u002Fbody>\n\u003C\u002Fhtml>\n","i-14ea9b81-07b6-4a03-9da6-e6c0b402f7b7","BlogComponentHtml",{"type":55,"content":2314},[2315,2317,2321,2323],{"text":2316,"type":59},"26. Google’s top 10 results include pages at least three years old in ",{"text":2318,"type":59,"marks":2319},"60%",[2320],{"type":68},{"text":2322,"type":59}," of cases.",{"text":2324,"type":59,"marks":2325},"8",[2326],{"type":1893},{"type":55,"content":2328},[2329,2331,2335,2336],{"text":2330,"type":59},"27. Google’s share of the search market stands at ",{"text":2332,"type":59,"marks":2333},"86%",[2334],{"type":68},{"text":243,"type":59},{"text":2337,"type":59,"marks":2338},"9",[2339],{"type":1893},{"type":55,"content":2341},[2342,2344,2348,2350],{"text":2343,"type":59},"28. Google holds more than ",{"text":2345,"type":59,"marks":2346},"95%",[2347],{"type":68},{"text":2349,"type":59}," of the global mobile search market share.",{"text":1890,"type":59,"marks":2351},[2352],{"type":1893},{"type":55,"content":2354},[2355,2357,2360,2362],{"text":2356,"type":59},"29. ",{"text":1988,"type":59,"marks":2358},[2359],{"type":68},{"text":2361,"type":59}," of digital journeys start with a search engine.",{"text":2363,"type":59,"marks":2364},"3",[2365],{"type":1893},{"type":55,"content":2367},[2368,2370,2374,2376],{"text":2369,"type":59},"30. ",{"text":2371,"type":59,"marks":2372},"53%",[2373],{"type":68},{"text":2375,"type":59}," of US consumers research online using search engines before purchasing.",{"text":2377,"type":59,"marks":2378},"10",[2379],{"type":1893},{"type":55,"content":2381},[2382,2384,2387,2389],{"text":2383,"type":59},"31. Search engines are the source of ",{"text":2371,"type":59,"marks":2385},[2386],{"type":68},{"text":2388,"type":59}," of website traffic.",{"text":2390,"type":59,"marks":2391},"4",[2392],{"type":1893},{"type":55,"content":2394},[2395,2397,2400,2402],{"text":2396,"type":59},"32. The first page of search results captures ",{"text":1982,"type":59,"marks":2398},[2399],{"type":68},{"text":2401,"type":59}," of user clicks.",{"text":2403,"type":59,"marks":2404},"5",[2405],{"type":1893},{"type":55,"content":2407},[2408,2410,2414,2415],{"text":2409,"type":59},"33. The highest spot on a Search Engine Results Page (SERP) is estimated to receive a CTR of ",{"text":2411,"type":59,"marks":2412},"34%",[2413],{"type":68},{"text":243,"type":59},{"text":2416,"type":59,"marks":2417},"6",[2418],{"type":1893},{"type":55,"content":2420},[2421,2423,2427],{"text":2422,"type":59},"SEO in digital marketing is about ensuring your content is genuinely helpful and easy to find for those looking for it. Businesses can ",{"text":2424,"type":59,"marks":2425},"boost their online presence ",[2426],{"type":68},{"text":2428,"type":59},"and attract engagement by prioritizing quality content and innovative SEO practices.",{"type":55,"content":2430},[2431],{"text":2432,"type":59},"Next, we’ll dive into digital marketing on social media. It's good to remember that the solid SEO foundation you build here plays a crucial role in how effectively you can engage audiences on social platforms.",{"type":98,"attrs":2434,"content":2435},{"level":100},[2436],{"text":2437,"type":59},"Social media marketing statistics",{"type":55,"content":2439},[2440,2442,2446],{"text":2441,"type":59},"Did you know that the average person spends about ",{"text":2443,"type":59,"marks":2444},"2 hours and 24 minutes ",[2445],{"type":68},{"text":2447,"type":59},"on social media daily?",{"type":55,"content":2449},[2450],{"text":2451,"type":59},"This makes digital marketing on these platforms a goldmine for businesses looking to connect with their audience.",{"type":55,"content":2453},[2454,2456,2460],{"text":2455,"type":59},"It's about starting ",{"text":2457,"type":59,"marks":2458},"honest conversations ",[2459],{"type":68},{"text":2461,"type":59},"and building relationships with potential customers—tailoring content to meet your followers' specific interests and needs can significantly boost your brand's visibility and credibility.",{"type":55,"content":2463},[2464],{"text":2465,"type":59},"Plus, smartly using each platform's unique features can turn those casual browsers into loyal customers.",{"type":405,"attrs":2467,"content":2468},{"order":407},[2469,2484,2500,2514,2529,2553,2569,2593,2609,2625,2641,2657,2673,2687,2703,2719,2732,2748,2761,2777],{"type":178,"content":2470},[2471],{"type":55,"content":2472},[2473,2475,2479,2480],{"text":2474,"type":59},"By 2025, global social media users are anticipated to hit ",{"text":2476,"type":59,"marks":2477},"4.41 billion",[2478],{"type":68},{"text":243,"type":59},{"text":2481,"type":59,"marks":2482},"11",[2483],{"type":1893},{"type":178,"content":2485},[2486],{"type":55,"content":2487},[2488,2490,2494,2496],{"text":2489,"type":59},"Monthly, ",{"text":2491,"type":59,"marks":2492},"97% ",[2493],{"type":68},{"text":2495,"type":59},"of online consumers visit social media at least 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",{"text":2745,"type":59,"marks":2746},"27",[2747],{"type":1893},{"type":178,"content":2749},[2750],{"type":55,"content":2751},[2752,2755,2757],{"text":1982,"type":59,"marks":2753},[2754],{"type":68},{"text":2756,"type":59}," of Instagram users act upon viewing an advertisement.",{"text":2758,"type":59,"marks":2759},"28",[2760],{"type":1893},{"type":178,"content":2762},[2763],{"type":55,"content":2764},[2765,2767,2771,2773],{"text":2766,"type":59},"In 2023, marketers rated Facebook the ",{"text":2768,"type":59,"marks":2769},"top social media platform",[2770],{"type":68},{"text":2772,"type":59}," for return on investment (ROI).",{"text":2774,"type":59,"marks":2775},"29",[2776],{"type":1893},{"type":178,"content":2778},[2779],{"type":55,"content":2780},[2781,2783,2787,2789],{"text":2782,"type":59},"Instagram posts attract ",{"text":2784,"type":59,"marks":2785},"23%",[2786],{"type":68},{"text":2788,"type":59}," more engagement than Facebook, despite Facebook having double the monthly users.",{"text":2790,"type":59,"marks":2791},"30",[2792],{"type":1893},{"type":76,"attrs":2794},{"id":1847,"body":2795},[2796],{"_uid":2797,"emoji":34,"bgColor":47,"markdown":2798,"component":152},"9a07a58e-ac88-4ea0-878d-f1a067f3aa3f","Digital marketing on social media is all about connecting with your audience, where they spend much of their time. Businesses can create targeted campaigns that resonate with potential customers by leveraging platforms like Facebook, Instagram, and X.\n\nIt's about forming relationships and driving engagement to boost brand visibility and sales. With the right strategy, social media becomes a powerful marketing tool.",{"type":55,"content":2800},[2801,2803,2807,2809],{"text":2802,"type":59},"21. Facebook is deemed one of the ",{"text":2804,"type":59,"marks":2805},"most effective platforms",[2806],{"type":68},{"text":2808,"type":59}," for community building by one in four marketers.",{"text":2810,"type":59,"marks":2811},"31",[2812],{"type":1893},{"type":55,"content":2814},[2815,2817,2821,2823,2829,2831,2835,2837],{"text":2816,"type":59},"22. In 2023, ",{"text":2818,"type":59,"marks":2819},"22%",[2820],{"type":68},{"text":2822,"type":59}," of ",{"text":2824,"type":59,"marks":2825},"Instagram users",[2826],{"type":131,"attrs":2827},{"href":2828,"uuid":134,"anchor":134,"target":2064,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Finstagram-statistics\u002F",{"text":2830,"type":59}," viewed branded content Stories more than once a week, with ",{"text":2832,"type":59,"marks":2833},"36%",[2834],{"type":68},{"text":2836,"type":59}," engaging with these Stories.",{"text":1890,"type":59,"marks":2838},[2839],{"type":1893},{"type":55,"content":2841},[2842,2844,2847,2849,2853,2855,2858,2860],{"text":2843,"type":59},"23. While ",{"text":2039,"type":59,"marks":2845},[2846],{"type":68},{"text":2848,"type":59}," of marketers intended to maintain their presence on X in 2023, ",{"text":2850,"type":59,"marks":2851},"71%",[2852],{"type":68},{"text":2854,"type":59}," spent less time on it, and ",{"text":2169,"type":59,"marks":2856},[2857],{"type":68},{"text":2859,"type":59}," planned to explore alternatives.",{"text":1890,"type":59,"marks":2861},[2862],{"type":1893},{"type":55,"content":2864},[2865,2867,2870,2872],{"text":2866,"type":59},"24. Building an active online community is considered essential by ",{"text":2024,"type":59,"marks":2868},[2869],{"type":68},{"text":2871,"type":59}," of social media marketers.",{"text":155,"type":59,"marks":2873},[2874],{"type":1893},{"type":55,"content":2876},[2877,2879,2883,2885,2888,2890,2894,2896],{"text":2878,"type":59},"25. Funny content is ranked most effective by",{"text":2880,"type":59,"marks":2881}," 66%",[2882],{"type":68},{"text":2884,"type":59}," of social media marketers, followed by relatable (",{"text":2208,"type":59,"marks":2886},[2887],{"type":68},{"text":2889,"type":59},") and trendy content (",{"text":2891,"type":59,"marks":2892},"59%",[2893],{"type":68},{"text":2895,"type":59},").",{"text":1890,"type":59,"marks":2897},[2898],{"type":1893},{"type":98,"attrs":2900,"content":2901},{"level":168},[2902],{"text":2903,"type":59},"The top challenges to prove marketing effectiveness and ROI",{"type":55},{"type":76,"attrs":2906},{"id":1847,"body":2907},[2908],{"_uid":2909,"content":2910,"component":1093,"showHeader":1094},"i-f3dc4d7c-bd01-4338-bcf1-963d9a433d7b",{"tbody":2911,"thead":2991,"fieldtype":1092},[2912,2921,2930,2939,2948,2957,2965,2974,2982],{"_uid":2913,"body":2914,"component":1033},"e09cdc41-1cf4-47fb-beb1-29e5b534a4f4",[2915,2918],{"_uid":2916,"value":2917,"component":1026},"22c2e845-9751-4a06-b6d9-1f633eb3ce73","Attributing social and content to revenue",{"_uid":2919,"value":2920,"component":1026},"15da3a20-5aa5-4e77-ae61-61c17efab472","71.1%",{"_uid":2922,"body":2923,"component":1033},"cb25bc39-4b2c-4eb1-8c7a-5d11ccf84eac",[2924,2927],{"_uid":2925,"value":2926,"component":1026},"57e1c602-fcc1-40f9-9e93-1fb4e674e5a1","Aligning KPI's with business goals",{"_uid":2928,"value":2929,"component":1026},"ef94ddbf-609c-4355-a17c-ea2416b47f82","48.9%",{"_uid":2931,"body":2932,"component":1033},"c5215148-84b8-4ed5-98b0-28f42ab760a1",[2933,2936],{"_uid":2934,"value":2935,"component":1026},"08595e16-dab1-4f4c-b409-6519c7ad3a52","Attributing leads to revenue",{"_uid":2937,"value":2938,"component":1026},"96fd2d6e-ca2d-4710-bcee-1586d66f49d6","47%",{"_uid":2940,"body":2941,"component":1033},"449c64aa-cca9-4fd7-bced-d4a8ec489d54",[2942,2945],{"_uid":2943,"value":2944,"component":1026},"eb0691fe-55cc-4561-8674-ae743117b76f","Collecting the right data",{"_uid":2946,"value":2947,"component":1026},"cf84ccec-d315-416f-853c-9f001aba1520","45%",{"_uid":2949,"body":2950,"component":1033},"fcbb2cbd-f3af-4477-a96a-3a9e9c938e12",[2951,2954],{"_uid":2952,"value":2953,"component":1026},"53df11f3-c1b5-4e9d-9158-67c7366ba7b7","Determining the right KPI's",{"_uid":2955,"value":2956,"component":1026},"bbdc2ae4-6b40-4717-8467-77646d4ed03f","42%",{"_uid":2958,"body":2959,"component":1033},"b4cce70c-e010-47ca-96e2-3ce2802561f3",[2960,2963],{"_uid":2961,"value":2962,"component":1026},"5209ac19-ea62-4c8b-b0f3-b52187f74670","Data analysis",{"_uid":2964,"value":1884,"component":1026},"47a27ab5-b341-49e7-bae2-4f107c92c728",{"_uid":2966,"body":2967,"component":1033},"ff49aa0b-c85a-4f35-a7bf-dcd558bc817c",[2968,2971],{"_uid":2969,"value":2970,"component":1026},"44614e40-e698-4565-a947-4023a6ae1939","Staff lack the expertise",{"_uid":2972,"value":2973,"component":1026},"bb99dd1d-f55a-4bf2-a211-64718f07d5d1","23.9%",{"_uid":2975,"body":2976,"component":1033},"b4cc5e7f-960d-4dd2-bef9-144769b87c33",[2977,2980],{"_uid":2978,"value":2979,"component":1026},"2906f164-7403-482a-84ae-d70e10737a5b","Lack of technological resources",{"_uid":2981,"value":2505,"component":1026},"d1efd0ed-fc36-4e40-b7d0-48215de4516b",{"_uid":2983,"body":2984,"component":1033},"3eca7f8e-6887-4e48-b48b-ae892ea988e8",[2985,2988],{"_uid":2986,"value":2987,"component":1026},"584184fd-258a-49e0-aed1-7e6738e5367c","Lack of technical expertise",{"_uid":2989,"value":2990,"component":1026},"b6554f04-3d83-453f-85d2-f0f0be9ed8c7","11%",[2992,2995],{"_uid":2993,"value":2994,"component":1085},"7c2777b3-f48e-4b7d-af28-e4518bb90d20","Challenge description",{"_uid":2996,"value":2997,"component":1085},"951be4b9-fb23-4d44-83e2-d3aac2021d5b","Percentage (%)",{"type":55,"content":2999},[3000,3002,3006,3008,3014,3016,3020,3022],{"text":3001,"type":59},"26. ",{"text":3003,"type":59,"marks":3004},"26%",[3005],{"type":68},{"text":3007,"type":59}," of marketers currently ",{"text":3009,"type":59,"marks":3010},"use infographics",[3011],{"type":131,"attrs":3012},{"href":3013,"uuid":134,"anchor":134,"target":2064,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Finfographic-examples\u002F",{"text":3015,"type":59},", with an additional ",{"text":3017,"type":59,"marks":3018},"15%",[3019],{"type":68},{"text":3021,"type":59}," planning to use them in 2024.",{"text":1890,"type":59,"marks":3023},[3024],{"type":1893},{"type":55,"content":3026},[3027,3029,3032,3033],{"text":3028,"type":59},"27. Employing visual content to increase dwell time is a top SEO strategy for ",{"text":2505,"type":59,"marks":3030},[3031],{"type":68},{"text":1905,"type":59},{"text":1890,"type":59,"marks":3034},[3035],{"type":1893},{"type":55,"content":3037},[3038,3040,3044,3046,3050,3051],{"text":3039,"type":59},"28. Infographics are ",{"text":3041,"type":59,"marks":3042},"30 times likelier",[3043],{"type":68},{"text":3045,"type":59}," to be read than text articles and can boost web traffic by up to ",{"text":3047,"type":59,"marks":3048},"12%",[3049],{"type":68},{"text":243,"type":59},{"text":1890,"type":59,"marks":3052},[3053],{"type":1893},{"type":55,"content":3055},[3056,3057,3060,3062],{"text":2356,"type":59},{"text":2083,"type":59,"marks":3058},[3059],{"type":68},{"text":3061,"type":59}," of social media marketers believe direct purchases within social apps will surpass those on brand websites or third-party sites like Amazon.",{"text":1890,"type":59,"marks":3063},[3064],{"type":1893},{"type":55,"content":3066},[3067,3068,3072,3074],{"text":2369,"type":59},{"text":3069,"type":59,"marks":3070},"43%",[3071],{"type":68},{"text":3073,"type":59}," of marketers identify producing consistently high-quality visual content as a significant challenge.",{"text":1890,"type":59,"marks":3075},[3076],{"type":1893},{"type":55,"content":3078},[3079,3081,3085,3087,3091,3093,3097,3098],{"text":3080,"type":59},"31. Over ",{"text":3082,"type":59,"marks":3083},"90% ",[3084],{"type":68},{"text":3086,"type":59},"of professionals aged ",{"text":3088,"type":59,"marks":3089},"16 to 24",[3090],{"type":68},{"text":3092,"type":59}," use social media for work-related communication, compared to less than two-thirds of those aged",{"text":3094,"type":59,"marks":3095}," 55 to 64",[3096],{"type":68},{"text":243,"type":59},{"text":1890,"type":59,"marks":3099},[3100],{"type":1893},{"type":55,"content":3102},[3103],{"text":3104,"type":59},"As much as digital marketing on social media focuses on engaging with your audience, how people interact on social media impacts your brand's credibility, which ensures successful sales and lead generation.",{"type":55,"content":3106},[3107,3109,3113],{"text":3108,"type":59},"Integrating social media with sales goals is critical to developing a ",{"text":3110,"type":59,"marks":3111},"results-driven digital marketing strategy",[3112],{"type":68},{"text":3114,"type":59},". Next, we'll see how to optimize lead generation and sales through these integrated efforts.",{"type":98,"attrs":3116,"content":3117},{"level":100},[3118],{"text":3119,"type":59},"Sales and lead generation statistics",{"type":55,"content":3121},[3122,3124,3128],{"text":3123,"type":59},"Digital marketing is essential for sales and lead generation. It connects businesses with potential customers through targeted strategies, optimizes the sales funnel, and ",{"text":3125,"type":59,"marks":3126},"improves customer interaction",[3127],{"type":68},{"text":243,"type":59},{"type":55,"content":3130},[3131],{"text":3132,"type":59},"A sales funnel provides insights into the thoughts and actions of potential customers throughout their buying process.",{"type":98,"attrs":3134,"content":3135},{"level":168},[3136],{"text":3137,"type":59},"The six stages of a sales funnel",{"type":76,"attrs":3139},{"id":1847,"body":3140},[3141],{"src":3142,"_uid":3145,"component":2312},{"_uid":3143,"plugin":2309,"content":3144},"956c8102-2acc-4bf8-8db3-c523eeacef2c","\u003Cdiv class=\"sales-funnel-container\">\n  \u003Cdiv class=\"funnel-stage\">\u003Cstrong>Awareness:\u003C\u002Fstrong> Prospecting\u003C\u002Fdiv>\n  \u003Cdiv class=\"funnel-arrow\">↓\u003C\u002Fdiv>\n  \u003Cdiv class=\"funnel-stage\">\u003Cstrong>Discovery:\u003C\u002Fstrong> Qualifying and meeting leads\u003C\u002Fdiv>\n  \u003Cdiv class=\"funnel-arrow\">↓\u003C\u002Fdiv>\n  \u003Cdiv class=\"funnel-stage\">\u003Cstrong>Evaluation:\u003C\u002Fstrong> Defining prospecting needs and make an offer\u003C\u002Fdiv>\n  \u003Cdiv class=\"funnel-arrow\">↓\u003C\u002Fdiv>\n  \u003Cdiv class=\"funnel-stage\">\u003Cstrong>Intent:\u003C\u002Fstrong> Negotiations and making offering a proposal\u003C\u002Fdiv>\n  \u003Cdiv class=\"funnel-arrow\">↓\u003C\u002Fdiv>\n  \u003Cdiv class=\"funnel-stage\">\u003Cstrong>Purchase:\u003C\u002Fstrong> Sealing the deal\u003C\u002Fdiv>\n  \u003Cdiv class=\"funnel-arrow\">↓\u003C\u002Fdiv>\n  \u003Cdiv class=\"funnel-stage\">\u003Cstrong>Loyalty:\u003C\u002Fstrong> Delivering and maintaining the product or service\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003Cstyle>\n.sales-funnel-container {\n  display: flex;\n  flex-direction: column;\n  align-items: center;\n  gap: 10px;\n  padding: 20px;\n}\n\n.funnel-stage {\n  padding: 10px;\n  background-color: #fdf3e4; \u002F* White background *\u002F\n  border: 2px solid #ddd; \u002F* Light grey border *\u002F\n  border-radius: 5px; \u002F* Rounded corners *\u002F\n  text-align: center;\n  width: 90%; \u002F* Responsive width *\u002F\n}\n\n.funnel-arrow {\n  color: #fd7c0e; \u002F* Specified arrow color *\u002F\n  font-size: 24px; \u002F* Larger arrow symbols *\u002F\n}\n\n@media (max-width: 600px) {\n  .sales-funnel-container {\n    flex-direction: column;\n  }\n}\n\u003C\u002Fstyle>","i-5f98cd39-a0a9-44d7-b400-e7a79aab57fc",{"type":55,"content":3147},[3148,3150,3154],{"text":3149,"type":59},"By understanding ",{"text":3151,"type":59,"marks":3152},"each phase of their journey",[3153],{"type":68},{"text":3155,"type":59},", you can allocate resources to the most effective marketing strategies and channels, craft messages that resonate at every step, and increase the conversion of prospects into actual customers.",{"type":405,"attrs":3157,"content":3158},{"order":407},[3159,3175,3189,3207,3223,3244,3259,3273,3289,3303,3323,3345,3360,3374],{"type":178,"content":3160},[3161],{"type":55,"content":3162},[3163,3165,3169,3171],{"text":3164,"type":59},"The effectiveness of content marketing strategies often hinges on lead generation, ranked as the ",{"text":3166,"type":59,"marks":3167},"third most crucial",[3168],{"type":68},{"text":3170,"type":59}," metric.",{"text":3172,"type":59,"marks":3173},"33",[3174],{"type":1893},{"type":178,"content":3176},[3177],{"type":55,"content":3178},[3179,3181,3184,3186],{"text":3180,"type":59},"Growing revenue and sales is the top priority for ",{"text":2818,"type":59,"marks":3182},[3183],{"type":68},{"text":3185,"type":59}," of marketing leaders.",{"text":1890,"type":59,"marks":3187},[3188],{"type":1893},{"type":178,"content":3190},[3191],{"type":55,"content":3192},[3193,3196,3198,3201,3203],{"text":2850,"type":59,"marks":3194},[3195],{"type":68},{"text":3197,"type":59}," of consumers expect personalized interactions, with ",{"text":2739,"type":59,"marks":3199},[3200],{"type":68},{"text":3202,"type":59}," feeling disappointed when these expectations are unmet.",{"text":3204,"type":59,"marks":3205},"34",[3206],{"type":1893},{"type":178,"content":3208},[3209],{"type":55,"content":3210},[3211,3213,3217,3219],{"text":3212,"type":59},"Nearly ",{"text":3214,"type":59,"marks":3215},"78%",[3216],{"type":68},{"text":3218,"type":59}," of brands need help accessing immediate customer data, hindering their ability to deliver relevant personalized 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",{"text":3017,"type":59,"marks":3266},[3267],{"type":68},{"text":3269,"type":59}," of organizations for lead generation and nurturing within their content marketing strategies.",{"text":3220,"type":59,"marks":3271},[3272],{"type":1893},{"type":178,"content":3274},[3275],{"type":55,"content":3276},[3277,3279,3283,3285],{"text":3278,"type":59},"The average conversion rate for paid search landing pages is ",{"text":3280,"type":59,"marks":3281},"2.35%",[3282],{"type":68},{"text":3284,"type":59}," across industries.",{"text":3286,"type":59,"marks":3287},"38",[3288],{"type":1893},{"type":178,"content":3290},[3291],{"type":55,"content":3292},[3293,3295,3299,3300],{"text":3294,"type":59},"Media and entertainment sectors enjoy the highest conversion rates, averaging over ",{"text":3296,"type":59,"marks":3297},"18%",[3298],{"type":68},{"text":243,"type":59},{"text":3220,"type":59,"marks":3301},[3302],{"type":1893},{"type":178,"content":3304},[3305],{"type":55,"content":3306},[3307,3309,3312,3314,3318,3320],{"text":3308,"type":59},"Only ",{"text":2045,"type":59,"marks":3310},[3311],{"type":68},{"text":3313,"type":59}," of marketing teams have a dedicated Conversion Rate Optimization (CRO) budget, with more than ",{"text":3315,"type":59,"marks":3316},"30%",[3317],{"type":68},{"text":3319,"type":59}," not allocating any budget for optimization.",{"text":3220,"type":59,"marks":3321},[3322],{"type":1893},{"type":178,"content":3324},[3325],{"type":55,"content":3326},[3327,3329,3332,3334,3340,3342],{"text":3328,"type":59},"Digital analytics tops the list of effective CRO tactics, rated over ",{"text":2083,"type":59,"marks":3330},[3331],{"type":68},{"text":3333,"type":59}," effective, followed by A\u002FB testing, ",{"text":3335,"type":59,"marks":3336},"UX 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leads.",{"text":1890,"type":59,"marks":3372},[3373],{"type":1893},{"type":178,"content":3375},[3376],{"type":55,"content":3377},[3378,3380,3384,3386],{"text":3379,"type":59},"Implementing additional account-level fields is seen by ",{"text":3381,"type":59,"marks":3382},"28%",[3383],{"type":68},{"text":3385,"type":59}," of marketers as a way to improve lead scoring.",{"text":1890,"type":59,"marks":3387},[3388],{"type":1893},{"type":76,"attrs":3390},{"id":1847,"body":3391},[3392],{"_uid":3393,"emoji":34,"bgColor":47,"markdown":3394,"component":152},"a3ecac8f-817f-412e-809f-359de5535089","Digital marketing changes how businesses attract and convert leads, making sales processes more efficient.\n\nCompanies can increase their ****lead quality and conversion rates**** by targeting specific audiences online. It's about leveraging channels and data to drive actionable insights and outcomes. This approach is essential to boosting sales performance.",{"type":55,"content":3396},[3397,3399,3402,3404],{"text":3398,"type":59},"15. More than ",{"text":2318,"type":59,"marks":3400},[3401],{"type":68},{"text":3403,"type":59}," of marketers report an increase in Customer Acquisition Cost (CAC) over the past three years.",{"text":1890,"type":59,"marks":3405},[3406],{"type":1893},{"type":55,"content":3408},[3409,3411,3415,3417],{"text":3410,"type":59},"16.",{"text":3412,"type":59,"marks":3413}," 44%",[3414],{"type":68},{"text":3416,"type":59}," of marketers believe the data on their target audiences is high quality.",{"text":1890,"type":59,"marks":3418},[3419],{"type":1893},{"type":55,"content":3421},[3422,3424,3428,3430],{"text":3423,"type":59},"17. In 2023, ",{"text":3425,"type":59,"marks":3426},"61%",[3427],{"type":68},{"text":3429,"type":59}," of sales leaders automated their Customer Relationship Management (CRM) software.",{"text":1890,"type":59,"marks":3431},[3432],{"type":1893},{"type":55,"content":3434},[3435,3437,3441,3443],{"text":3436,"type":59},"18. Companies with an active Service Level Agreement (SLA) are ",{"text":3438,"type":59,"marks":3439},"31%",[3440],{"type":68},{"text":3442,"type":59}," more likely to hire additional sales staff to meet demand.",{"text":1890,"type":59,"marks":3444},[3445],{"type":1893},{"type":55,"content":3447},[3448,3450,3454,3456],{"text":3449,"type":59},"19.",{"text":3451,"type":59,"marks":3452}," 78%",[3453],{"type":68},{"text":3455,"type":59}," of sales leaders affirm that their CRM systems enhance sales and marketing alignment.",{"text":1890,"type":59,"marks":3457},[3458],{"type":1893},{"type":55,"content":3460},[3461,3463,3466,3468],{"text":3462,"type":59},"20. CRM software usage has increased sales revenue for ",{"text":2947,"type":59,"marks":3464},[3465],{"type":68},{"text":3467,"type":59}," of companies.",{"text":1890,"type":59,"marks":3469},[3470],{"type":1893},{"type":55,"content":3472},[3473,3475,3479,3481],{"text":3474,"type":59},"21. Top-performing salespeople spend",{"text":3476,"type":59,"marks":3477}," 18%",[3478],{"type":68},{"text":3480,"type":59}," more time on CRM system updates than their peers.",{"text":1890,"type":59,"marks":3482},[3483],{"type":1893},{"type":55,"content":3485},[3486,3487,3491,3493],{"text":2250,"type":59},{"text":3488,"type":59,"marks":3489}," 96%",[3490],{"type":68},{"text":3492,"type":59}," of prospects conduct research before engaging with a sales representative.",{"text":1890,"type":59,"marks":3494},[3495],{"type":1893},{"type":76,"attrs":3497},{"id":1847,"body":3498},[3499],{"src":3500,"_uid":3503,"component":2312},{"_uid":3501,"plugin":2309,"content":3502},"cd43cd76-42c5-4310-9f52-2298d00c1ae4","\u003C!DOCTYPE html>\n\u003Chtml>\n\u003Chead>\n    \u003Cmeta charset=\"UTF-8\">\n    \u003Cmeta name=\"viewport\" content=\"width=device-width, initial-scale=1\">\n    \u003Cscript src=\"https:\u002F\u002Fcode.highcharts.com\u002Fhighcharts.js\">\u003C\u002Fscript>\n    \u003Clink href=\"https:\u002F\u002Ffonts.googleapis.com\u002Fcss2?family=Noto+Sans&display=swap\" rel=\"stylesheet\">\n    \u003Cstyle>\n        #container33 {\n            background-color: #FFFFFF;\n            font-family: 'Noto Sans', sans-serif;\n            max-width: 700px;\n            width: 100%;\n            height: 400px;\n        }\n        @media screen and (max-width: 768px) {\n            #container33 {\n                height: auto;\n            }\n        }\n        #container33 .highcharts-background {\n            display: none;\n        }\n    \u003C\u002Fstyle>\n\u003C\u002Fhead>\n\u003Cbody>\n    \u003Cfigure>\n        \u003Cfigcaption>\u003C\u002Ffigcaption>\n        \u003Cdiv id=\"container33\">\u003C\u002Fdiv>\n    \u003C\u002Ffigure>\n    \u003Cscript>\n        const chart33 = Highcharts.chart('container33', {\n            chart: {\n                type: 'bar',\n                backgroundColor: 'transparent',\n                plotBackground: 'none'\n            },\n            title: {\n                text: 'The most effective lead generation tactics based on a survey of B2B Marketers'\n            },\n            xAxis: {\n                categories: ['Events', 'Webinars', 'Campaigns', 'White Pages', 'Case Studies', 'Videos'],\n                gridLineWidth: 0\n            },\n            yAxis: {\n                title: {\n                    text: 'Percent (%)'\n                },\n                labels: {\n                    enabled: true\n                },\n                gridLineWidth: 0\n            },\n            plotOptions: {\n                bar: {\n                    dataLabels: {\n                        enabled: true,\n                        format: '{y}%'\n                    },\n                    showInLegend: false\n                }\n            },\n            series: [{\n                name: 'Strategies',\n                data: [30, 30, 26, 24, 23, 21],\n                color: '#F0A50F21'\n            }],\n            credits: {\n                enabled: false\n            }\n        });\n    \u003C\u002Fscript>\n\u003C\u002Fbody>\n\u003C\u002Fhtml>","i-186d2758-e234-492f-b3f1-b16451a13d01",{"type":55,"content":3505},[3506,3508,3512,3514],{"text":3507,"type":59},"23. Over half of sales leaders utilize sales enablement content, with ",{"text":3509,"type":59,"marks":3510},"79%",[3511],{"type":68},{"text":3513,"type":59}," deeming it crucial for sales success.",{"text":1890,"type":59,"marks":3515},[3516],{"type":1893},{"type":55,"content":3518},[3519,3521,3524,3525],{"text":3520,"type":59},"24. Businesses employing social selling strategies outperform those that do not by ",{"text":3214,"type":59,"marks":3522},[3523],{"type":68},{"text":243,"type":59},{"text":1890,"type":59,"marks":3526},[3527],{"type":1893},{"type":55,"content":3529},[3530,3532,3535,3537],{"text":3531,"type":59},"25. LinkedIn sales professionals with a high social selling index encounter ",{"text":2947,"type":59,"marks":3533},[3534],{"type":68},{"text":3536,"type":59}," more sales opportunities.",{"text":1890,"type":59,"marks":3538},[3539],{"type":1893},{"type":55,"content":3541},[3542,3543,3549,3551,3555,3556],{"text":3001,"type":59},{"text":3544,"type":59,"marks":3545},"Brand message",[3546],{"type":131,"attrs":3547},{"href":3548,"uuid":134,"anchor":134,"target":2064,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fbrand-guide\u002F",{"text":3550,"type":59}," exposure on LinkedIn increases conversion likelihood by ",{"text":3552,"type":59,"marks":3553},"six times",[3554],{"type":68},{"text":243,"type":59},{"text":1890,"type":59,"marks":3557},[3558],{"type":1893},{"type":55,"content":3560},[3561,3563,3567,3569],{"text":3562,"type":59},"27. Prioritizing social selling enables ",{"text":3564,"type":59,"marks":3565},"51%",[3566],{"type":68},{"text":3568,"type":59}," of businesses to meet their sales quotas more effectively.",{"text":1890,"type":59,"marks":3570},[3571],{"type":1893},{"type":55,"content":3573},[3574,3576,3580],{"text":3575,"type":59},"Digital marketing is a good tool for a strategic approach to sales and lead generation, offering precision in targeting and ",{"text":3577,"type":59,"marks":3578},"efficiency in conversion",[3579],{"type":68},{"text":243,"type":59},{"type":76,"attrs":3582},{"id":1847,"body":3583},[3584],{"_uid":3585,"emoji":34,"bgColor":47,"markdown":3586,"component":152},"0da84933-311f-471b-882a-1fe7f6762d7f","By understanding and applying these strategies, businesses can significantly enhance their sales metrics and lead quality.",{"type":55,"content":3588},[3589],{"text":3590,"type":59},"Moving onto the next section, we focus on how content and email marketing play pivotal roles in marketing. These elements are integral to reinforcing connections and nurturing leads into consistent customers.",{"type":98,"attrs":3592,"content":3593},{"level":100},[3594],{"text":3595,"type":59},"Content and email marketing statistics",{"type":55,"content":3597},[3598],{"text":3599,"type":59},"Content and email are important components of digital marketing. Effective content marketing attracts and retains audience interest, setting the stage for solid brand connections.",{"type":55,"content":3601},[3602,3604,3608],{"text":3603,"type":59},"Email marketing complements this by ",{"text":3605,"type":59,"marks":3606},"delivering personalized messages ",[3607],{"type":68},{"text":3609,"type":59},"to individuals, encouraging direct engagement and action. This combination proves critical for nurturing leads and boosting customer loyalty.",{"type":405,"attrs":3611,"content":3612},{"order":407},[3613,3626,3646,3659,3680,3695,3710,3725,3746,3761,3776,3824,3845,3858,3871],{"type":178,"content":3614},[3615],{"type":55,"content":3616},[3617,3620,3622],{"text":2891,"type":59,"marks":3618},[3619],{"type":68},{"text":3621,"type":59}," of Americans find most of the emails they receive unhelpful.",{"text":3623,"type":59,"marks":3624},"39",[3625],{"type":1893},{"type":178,"content":3627},[3628],{"type":55,"content":3629},[3630,3632,3635,3637,3641,3643],{"text":3631,"type":59},"Generative AI for email creation is deemed \"effective\" by ",{"text":2345,"type":59,"marks":3633},[3634],{"type":68},{"text":3636,"type":59}," of marketers, with ",{"text":3638,"type":59,"marks":3639},"54%",[3640],{"type":68},{"text":3642,"type":59}," rating it as \"very effective.\"",{"text":1605,"type":59,"marks":3644},[3645],{"type":1893},{"type":178,"content":3647},[3648],{"type":55,"content":3649},[3650,3654,3656],{"text":3651,"type":59,"marks":3652},"One in two ",[3653],{"type":68},{"text":3655,"type":59},"writers employ AI tools to enhance the performance of their content.",{"text":1890,"type":59,"marks":3657},[3658],{"type":1893},{"type":178,"content":3660},[3661],{"type":55,"content":3662},[3663,3665,3668,3670,3674,3676],{"text":3664,"type":59},"While ",{"text":3069,"type":59,"marks":3666},[3667],{"type":68},{"text":3669,"type":59}," of content marketers use AI for idea generation, only ",{"text":3671,"type":59,"marks":3672},"3%",[3673],{"type":68},{"text":3675,"type":59}," rely on it to compose entire articles.",{"text":3677,"type":59,"marks":3678},"41",[3679],{"type":1893},{"type":178,"content":3681},[3682],{"type":55,"content":3683},[3684,3686,3690,3692],{"text":3685,"type":59},"Measuring web traffic is a ",{"text":3687,"type":59,"marks":3688},"primary indicator",[3689],{"type":68},{"text":3691,"type":59}," of content marketing success for many.",{"text":1890,"type":59,"marks":3693},[3694],{"type":1893},{"type":178,"content":3696},[3697],{"type":55,"content":3698},[3699,3701,3704,3706],{"text":3700,"type":59},"In 2024, ",{"text":3230,"type":59,"marks":3702},[3703],{"type":68},{"text":3705,"type":59}," of marketers intend to increase their content marketing budget.",{"text":3707,"type":59,"marks":3708},"42",[3709],{"type":1893},{"type":178,"content":3711},[3712],{"type":55,"content":3713},[3714,3716,3720,3722],{"text":3715,"type":59},"Podcasts or other audio content are utilized by ",{"text":3717,"type":59,"marks":3718},"25% ",[3719],{"type":68},{"text":3721,"type":59},"of marketers within their content strategies.",{"text":1890,"type":59,"marks":3723},[3724],{"type":1893},{"type":178,"content":3726},[3727],{"type":55,"content":3728},[3729,3731,3735,3737,3741,3743],{"text":3730,"type":59},"Digital audio advertising expenditure is expected to surpass ",{"text":3732,"type":59,"marks":3733},"$10 billion",[3734],{"type":68},{"text":3736,"type":59}," in 2023, reaching ",{"text":3738,"type":59,"marks":3739},"$13 billion",[3740],{"type":68},{"text":3742,"type":59}," by 2028.",{"text":1890,"type":59,"marks":3744},[3745],{"type":1893},{"type":178,"content":3747},[3748],{"type":55,"content":3749},[3750,3752,3755,3757],{"text":3751,"type":59},"Podcast advertisements have the highest recall rate among ",{"text":2332,"type":59,"marks":3753},[3754],{"type":68},{"text":3756,"type":59}," of consumers.",{"text":3758,"type":59,"marks":3759},"43",[3760],{"type":1893},{"type":178,"content":3762},[3763],{"type":55,"content":3764},[3765,3767,3771,3773],{"text":3766,"type":59},"Short-form video is identified as the ",{"text":3768,"type":59,"marks":3769},"leading trend",[3770],{"type":68},{"text":3772,"type":59}," by marketers in 2023.",{"text":1890,"type":59,"marks":3774},[3775],{"type":1893},{"type":178,"content":3777},[3778],{"type":55,"content":3779},[3780,3786,3788,3792,3794,3798,3800,3804,3805,3809,3811,3815,3816,3819,3821],{"text":3781,"type":59,"marks":3782},"Marketing videos",[3783],{"type":131,"attrs":3784},{"href":3785,"uuid":134,"anchor":134,"target":2064,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fvideo-marketing-statistics\u002F",{"text":3787,"type":59}," typically garner less than ",{"text":3789,"type":59,"marks":3790},"10,000",[3791],{"type":68},{"text":3793,"type":59}," views ",{"text":3795,"type":59,"marks":3796},"8%",[3797],{"type":68},{"text":3799,"type":59}," of the time, under ",{"text":3801,"type":59,"marks":3802},"1,000",[3803],{"type":68},{"text":3793,"type":59},{"text":3806,"type":59,"marks":3807},"16%",[3808],{"type":68},{"text":3810,"type":59}," of the time, and over ",{"text":3812,"type":59,"marks":3813},"100,000",[3814],{"type":68},{"text":3793,"type":59},{"text":3806,"type":59,"marks":3817},[3818],{"type":68},{"text":3820,"type":59}," of the time.",{"text":1890,"type":59,"marks":3822},[3823],{"type":1893},{"type":178,"content":3825},[3826],{"type":55,"content":3827},[3828,3830,3834,3836,3840,3842],{"text":3829,"type":59},"The global email user base was ",{"text":3831,"type":59,"marks":3832},"4.26 billion",[3833],{"type":68},{"text":3835,"type":59}," in 2022, which is anticipated to increase to ",{"text":3837,"type":59,"marks":3838},"4.73 billion",[3839],{"type":68},{"text":3841,"type":59}," by 2026.",{"text":1890,"type":59,"marks":3843},[3844],{"type":1893},{"type":178,"content":3846},[3847],{"type":55,"content":3848},[3849,3851,3854,3855],{"text":3850,"type":59},"Content marketing is actively employed by ",{"text":2121,"type":59,"marks":3852},[3853],{"type":68},{"text":1905,"type":59},{"text":1890,"type":59,"marks":3856},[3857],{"type":1893},{"type":178,"content":3859},[3860],{"type":55,"content":3861},[3862,3866,3868],{"text":3863,"type":59,"marks":3864},"43% ",[3865],{"type":68},{"text":3867,"type":59},"of generative AI users find it most beneficial for crafting email content.",{"text":1890,"type":59,"marks":3869},[3870],{"type":1893},{"type":178,"content":3872},[3873],{"type":55,"content":3874},[3875,3878,3880,3883,3884],{"text":2009,"type":59,"marks":3876},[3877],{"type":68},{"text":3879,"type":59}," of email opens occur on mobile devices, and for Gmail users, this percentage rises to ",{"text":1982,"type":59,"marks":3881},[3882],{"type":68},{"text":243,"type":59},{"text":3885,"type":59,"marks":3886},"44",[3887],{"type":1893},{"type":76,"attrs":3889},{"id":1847,"body":3890},[3891],{"_uid":3892,"emoji":34,"bgColor":47,"markdown":3893,"component":152},"dfcf62d8-9090-44e3-ab6d-d36e9d11ee1e","Digital marketing thrives on content and email strategies that engage directly with your audience.\n\nBusinesses can effectively connect with customers by creating compelling messages and leveraging ****targeted email campaigns****, driving interest and action. This approach enhances visibility and creates a loyal community around your brand.",{"type":55,"content":3895},[3896,3898,3904,3906,3909,3911],{"text":3897,"type":59},"16. A mobile-first or ",{"text":3899,"type":59,"marks":3900},"responsive design",[3901],{"type":131,"attrs":3902},{"href":3903,"uuid":134,"anchor":134,"target":2064,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fdesign-statistics\u002F",{"text":3905,"type":59}," is adopted by ",{"text":2100,"type":59,"marks":3907},[3908],{"type":68},{"text":3910,"type":59}," of email marketers.",{"text":1890,"type":59,"marks":3912},[3913],{"type":1893},{"type":55,"content":3915},[3916,3917,3921,3923,3927,3929],{"text":2180,"type":59},{"text":3918,"type":59,"marks":3919}," 40%",[3920],{"type":68},{"text":3922,"type":59}," of email users have ",{"text":3924,"type":59,"marks":3925},"50 or more",[3926],{"type":68},{"text":3928,"type":59}," unread messages in their inbox.",{"text":1890,"type":59,"marks":3930},[3931],{"type":1893},{"type":55,"content":3933},[3934,3936,3939,3940,3943,3945],{"text":3935,"type":59},"18. Daily marketing emails are sent by ",{"text":2818,"type":59,"marks":3937},[3938],{"type":68},{"text":3636,"type":59},{"text":2505,"type":59,"marks":3941},[3942],{"type":68},{"text":3944,"type":59}," sending two to three emails daily.",{"text":1890,"type":59,"marks":3946},[3947],{"type":1893},{"type":55,"content":3949},[3950,3952,3956,3957],{"text":3951,"type":59},"19. The highest email engagement rates are recorded between ",{"text":3953,"type":59,"marks":3954},"9 a.m. and noon",[3955],{"type":68},{"text":243,"type":59},{"text":1890,"type":59,"marks":3958},[3959],{"type":1893},{"type":55,"content":3961},[3962,3964,3967,3969,3972,3974],{"text":3963,"type":59},"20. Segmented emails result in ",{"text":3315,"type":59,"marks":3965},[3966],{"type":68},{"text":3968,"type":59}," more opens and ",{"text":3230,"type":59,"marks":3970},[3971],{"type":68},{"text":3973,"type":59}," more click-throughs than non-segmented ones.",{"text":1890,"type":59,"marks":3975},[3976],{"type":1893},{"type":55,"content":3978},[3979,3981,3984,3986],{"text":3980,"type":59},"21.",{"text":3451,"type":59,"marks":3982},[3983],{"type":68},{"text":3985,"type":59}," of marketers find subscriber segmentation their most effective email campaign strategy.",{"text":1890,"type":59,"marks":3987},[3988],{"type":1893},{"type":76,"attrs":3990},{"id":1847,"body":3991},[3992],{"src":3993,"_uid":3996,"component":2312},{"_uid":3994,"plugin":2309,"content":3995},"0c808643-ecf8-4909-b0b4-4c54b57b1513","\u003C!DOCTYPE html>\n\u003Chtml>\n\u003Chead>\n    \u003Cmeta charset=\"utf-13\">\n    \u003Cmeta name=\"viewport\" content=\"width=device-width, initial-scale=1\"> \n    \u003Cscript src=\"https:\u002F\u002Fcode.highcharts.com\u002Fhighcharts.js\">\u003C\u002Fscript>\n    \u003Clink href=\"https:\u002F\u002Ffonts.googleapis.com\u002Fcss2?family=Noto+Sans&display=swap\" rel=\"stylesheet\">\n    \u003Cstyle>\n        #container13 {\n            background-color: #FFFFFF;\n            font-family: 'Noto Sans', sans-serif;\n            max-width: 700px; \n            width: 100%;\n            height: 400px;\n        }\n\n        @media screen and (max-width: 768px) {\n            #container13 {\n                height: auto;\n            }\n        }\n\n        #container13 .highcharts-background {\n            display: none;\n        }\n    \u003C\u002Fstyle>\n\u003C\u002Fhead>\n\u003Cbody>\n    \u003Cfigure>\n        \u003Cfigcaption>\u003C\u002Ffigcaption>\n        \u003Cdiv id=\"container13\">\u003C\u002Fdiv> \n    \u003C\u002Ffigure>\n\n    \u003Cscript>\n        const chart13 = Highcharts.chart('container13', {\n            chart: {\n                type: 'bar',\n                backgroundColor: 'transparent',\n                plotBackground: 'none'\n            },\n            title: {\n                text: 'Most effective content marketing strategies according to B2B marketing experts'\n            },\n            xAxis: {\n                categories: ['Podcasts', 'Blog Posts', 'Videos', 'Interactive Content', 'Ebooks', 'Webinars', 'Events', 'White Papers', 'Case Studies'],\n                gridLineWidth: 0 \n            },\n            yAxis: {\n                title: {\n                    text: 'Percentage (%)'\n                },\n                labels: {\n                    enabled: true\n                },\n                gridLineWidth: 0 \n            },\n            plotOptions: {\n                bar: {\n                    dataLabels: {\n                        enabled: true,\n                        format: '{y}%'\n                    },\n                    showInLegend: false\n                }\n            },\n            series: [{\n                name: 'Strategies',\n                data: [79,78,59,42,40,37,35,23,10],\n                color: '#F0A50F21'\n            }],\n            credits: {\n                enabled: false\n            }\n    });\n    \u003C\u002Fscript>\n\u003C\u002Fbody>\n\u003C\u002Fhtml>\n","i-09c61c13-ce5e-4c98-955a-1506d32a00c9",{"type":55,"content":3998},[3999,4001,4005,4006],{"text":4000,"type":59},"22. Emails are personalized by segment by ",{"text":4002,"type":59,"marks":4003},"64%",[4004],{"type":68},{"text":1905,"type":59},{"text":1890,"type":59,"marks":4007},[4008],{"type":1893},{"type":55,"content":4010},[4011,4013,4017,4019,4023,4025,4029,4031],{"text":4012,"type":59},"23.",{"text":4014,"type":59,"marks":4015}," 48%",[4016],{"type":68},{"text":4018,"type":59}," of social media marketers repurpose content across platforms with slight changes, whereas ",{"text":4020,"type":59,"marks":4021},"34% ",[4022],{"type":68},{"text":4024,"type":59},"create unique content for each platform, and ",{"text":4026,"type":59,"marks":4027},"17%",[4028],{"type":68},{"text":4030,"type":59}," share identical content across all platforms.",{"text":1890,"type":59,"marks":4032},[4033],{"type":1893},{"type":55,"content":4035},[4036,4038,4041,4043],{"text":4037,"type":59},"24. Blog posts are the most utilized content format, with ",{"text":2024,"type":59,"marks":4039},[4040],{"type":68},{"text":4042,"type":59}," of marketers leveraging them to meet content objectives.",{"text":1890,"type":59,"marks":4044},[4045],{"type":1893},{"type":55,"content":4047},[4048,4050,4053,4055],{"text":4049,"type":59},"25. Businesses that maintain blogs produce ",{"text":2169,"type":59,"marks":4051},[4052],{"type":68},{"text":4054,"type":59}," more monthly leads than those that do not.",{"text":1890,"type":59,"marks":4056},[4057],{"type":1893},{"type":55,"content":4059},[4060,4062,4065,4067,4071,4073],{"text":4061,"type":59},"26. Only ",{"text":3671,"type":59,"marks":4063},[4064],{"type":68},{"text":4066,"type":59}," of brands consistently publish blog posts exceeding ",{"text":4068,"type":59,"marks":4069},"2,000 ",[4070],{"type":68},{"text":4072,"type":59},"words.",{"text":1890,"type":59,"marks":4074},[4075],{"type":1893},{"type":55,"content":4077},[4078,4080,4084],{"text":4079,"type":59},"As we wrap up the section on content, email and digital marketing, remember that these tools are essential to ",{"text":4081,"type":59,"marks":4082},"maintain long-lasting relationships ",[4083],{"type":68},{"text":4085,"type":59},"with customers.",{"type":55,"content":4087},[4088],{"text":4089,"type":59},"Integrating advanced digital marketing technologies opens up new avenues for optimizing these strategies as we move forward.",{"type":98,"attrs":4091,"content":4092},{"level":100},[4093],{"text":4094,"type":59},"Digital marketing technology statistics",{"type":55,"content":4096},[4097,4099,4103,4105,4111],{"text":4098,"type":59},"With over ",{"text":4100,"type":59,"marks":4101},"4.5 billion people ",[4102],{"type":68},{"text":4104,"type":59},"using the internet globally, ",{"text":4106,"type":59,"marks":4107},"digital marketing ",[4108],{"type":131,"attrs":4109},{"href":4110,"uuid":134,"anchor":134,"target":2064,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fmarketing-statistics",{"text":4112,"type":59},"technology has become indispensable for businesses.",{"type":55,"content":4114},[4115],{"text":4116,"type":59},"These technologies, including analytics, automation, and advanced targeting, allow marketers to launch precise and adaptable campaigns.",{"type":55,"content":4118},[4119],{"text":4120,"type":59},"The ability to analyze and respond to consumer behavior in real-time means messages are more likely to hit the mark.",{"type":405,"attrs":4122,"content":4123},{"order":407},[4124,4151,4170,4183,4199,4220,4237,4251,4277,4296],{"type":178,"content":4125},[4126],{"type":55,"content":4127},[4128,4130,4133,4135,4139,4141,4145,4147],{"text":4129,"type":59},"In 2023, B2B marketing technology spending in the US increased by ",{"text":3047,"type":59,"marks":4131},[4132],{"type":68},{"text":4134,"type":59},", reaching ",{"text":4136,"type":59,"marks":4137},"$7.68 billion",[4138],{"type":68},{"text":4140,"type":59},", with expectations of surpassing ",{"text":4142,"type":59,"marks":4143},"$8.7 billion",[4144],{"type":68},{"text":4146,"type":59}," in 2024.",{"text":4148,"type":59,"marks":4149},"45",[4150],{"type":1893},{"type":178,"content":4152},[4153],{"type":55,"content":4154},[4155,4159,4161,4165,4167],{"text":4156,"type":59,"marks":4157},"14%",[4158],{"type":68},{"text":4160,"type":59}," of marketers have incorporated Virtual Reality (VR) and Augmented Reality (AR) into their strategies, with ",{"text":4162,"type":59,"marks":4163},"49%",[4164],{"type":68},{"text":4166,"type":59}," planning to boost their investment in these technologies in 2024.",{"text":1890,"type":59,"marks":4168},[4169],{"type":1893},{"type":178,"content":4171},[4172],{"type":55,"content":4173},[4174,4176,4179,4180],{"text":4175,"type":59},"Mobile messaging is utilized by ",{"text":2600,"type":59,"marks":4177},[4178],{"type":68},{"text":1905,"type":59},{"text":1890,"type":59,"marks":4181},[4182],{"type":1893},{"type":178,"content":4184},[4185],{"type":55,"content":4186},[4187,4189,4193,4195],{"text":4188,"type":59},"WhatsApp sees ",{"text":4190,"type":59,"marks":4191},"2 billion",[4192],{"type":68},{"text":4194,"type":59}," users monthly, making it the top messenger app.",{"text":4196,"type":59,"marks":4197},"46",[4198],{"type":1893},{"type":178,"content":4200},[4201],{"type":55,"content":4202},[4203,4205,4209,4211,4214,4216],{"text":4204,"type":59},"Most consumers view their text messages within ",{"text":4206,"type":59,"marks":4207},"five minutes",[4208],{"type":68},{"text":4210,"type":59}," of receipt, with ",{"text":2150,"type":59,"marks":4212},[4213],{"type":68},{"text":4215,"type":59}," checking within a minute.",{"text":4217,"type":59,"marks":4218},"47",[4219],{"type":1893},{"type":178,"content":4221},[4222],{"type":55,"content":4223},[4224,4227,4229,4232,4234],{"text":1901,"type":59,"marks":4225},[4226],{"type":68},{"text":4228,"type":59}," of consumers are willing to receive texts from businesses, and ",{"text":3425,"type":59,"marks":4230},[4231],{"type":68},{"text":4233,"type":59}," desire two-way texting capabilities with businesses.",{"text":4217,"type":59,"marks":4235},[4236],{"type":1893},{"type":178,"content":4238},[4239],{"type":55,"content":4240},[4241,4243,4246,4248],{"text":4242,"type":59},"The global marketing technology market grew over ",{"text":3438,"type":59,"marks":4244},[4245],{"type":68},{"text":4247,"type":59}," in 2023 compared to the previous year.",{"text":4148,"type":59,"marks":4249},[4250],{"type":1893},{"type":178,"content":4252},[4253],{"type":55,"content":4254},[4255,4257,4261,4263,4266,4268,4272,4274],{"text":4256,"type":59},"According to a global study on marketing technology, over ",{"text":4258,"type":59,"marks":4259},"11,000",[4260],{"type":68},{"text":4262,"type":59}," MarTech solutions were available in 2023, reflecting nearly a ",{"text":2318,"type":59,"marks":4264},[4265],{"type":68},{"text":4267,"type":59}," increase from ",{"text":4269,"type":59,"marks":4270},"7,000",[4271],{"type":68},{"text":4273,"type":59}," in 2019.",{"text":4148,"type":59,"marks":4275},[4276],{"type":1893},{"type":178,"content":4278},[4279],{"type":55,"content":4280},[4281,4283,4286,4288,4292,4293],{"text":4282,"type":59},"Pinterest Analytics dominated the marketing analytics software market in 2023 with a ",{"text":2371,"type":59,"marks":4284},[4285],{"type":68},{"text":4287,"type":59}," share, followed by Chartbeat at around ",{"text":4289,"type":59,"marks":4290},"6%",[4291],{"type":68},{"text":243,"type":59},{"text":4148,"type":59,"marks":4294},[4295],{"type":1893},{"type":178,"content":4297},[4298],{"type":55,"content":4299},[4300,4302,4306,4308,4315,4317],{"text":4301,"type":59},"As of June 2023, ",{"text":4303,"type":59,"marks":4304},"44%",[4305],{"type":68},{"text":4307,"type":59}," of the US SMB owners and marketing decision-makers were interested in ",{"text":4309,"type":59,"marks":4310},"adopting AI",[4311,4314],{"type":131,"attrs":4312},{"href":4313,"uuid":134,"anchor":134,"target":2064,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fai-statistics\u002F",{"type":137},{"text":4316,"type":59}," and automation technologies, though they still needed to do so.",{"text":4148,"type":59,"marks":4318},[4319],{"type":1893},{"type":76,"attrs":4321},{"id":1847,"body":4322},[4323],{"_uid":4324,"emoji":34,"bgColor":47,"markdown":4325,"component":152},"f981da48-0438-46c5-a414-64516dfb6157","MarTech, short for **Marketing Technology**, refers to various software and tools designed to help meet marketing goals or objectives. The set of MarTech tools a marketing team uses is called their marketing technology stack.\n\nMarTech is essential for digital marketing, but it's also useful for enhancing marketing strategies across all channels.",{"type":55,"content":4327},[4328,4330,4334,4336],{"text":4329,"type":59},"11. Around ",{"text":4331,"type":59,"marks":4332},"26.6%",[4333],{"type":68},{"text":4335,"type":59}," of marketing budgets globally are allocated solely to MarTech.",{"text":4337,"type":59,"marks":4338},"48",[4339],{"type":1893},{"type":55,"content":4341},[4342,4344,4347,4349],{"text":4343,"type":59},"12. The MarTech sector is expected to grow by ",{"text":3296,"type":59,"marks":4345},[4346],{"type":68},{"text":4348,"type":59}," from 2020 to 2027.",{"text":4337,"type":59,"marks":4350},[4351],{"type":1893},{"type":55,"content":4353},[4354,4356,4360,4362],{"text":4355,"type":59},"13.",{"text":4357,"type":59,"marks":4358}," 75% ",[4359],{"type":68},{"text":4361,"type":59},"of marketers implement marketing automation technologies.",{"text":4337,"type":59,"marks":4363},[4364],{"type":1893},{"type":55,"content":4366},[4367,4369,4373,4375],{"text":4368,"type":59},"14.",{"text":4370,"type":59,"marks":4371}," 49%",[4372],{"type":68},{"text":4374,"type":59}," utilize customer journey mapping technologies to enhance customer experiences.",{"text":4337,"type":59,"marks":4376},[4377],{"type":1893},{"type":55,"content":4379},[4380,4382,4386,4388],{"text":4381,"type":59},"15.",{"text":4383,"type":59,"marks":4384}," 47",[4385],{"type":68},{"text":4387,"type":59},"% use data-driven marketing technologies to improve customer experiences.",{"text":4337,"type":59,"marks":4389},[4390],{"type":1893},{"type":76,"attrs":4392},{"id":1847,"body":4393},[4394],{"src":4395,"_uid":4398,"component":2312},{"_uid":4396,"plugin":2309,"content":4397},"32aaedec-a371-459e-80f8-afed0a7eaa7a","\u003C!DOCTYPE html>\n\u003Chtml>\n\u003Chead>\n    \u003Cmeta charset=\"utf-420\">\n    \u003Cmeta name=\"viewport\" content=\"width=device-width, initial-scale=1\">\n    \u003Cscript src=\"https:\u002F\u002Fcode.highcharts.com\u002Fhighcharts.js\">\u003C\u002Fscript>\n    \u003Clink href=\"https:\u002F\u002Ffonts.googleapis.com\u002Fcss2?family=Noto+Sans&display=swap\" rel=\"stylesheet\">\n    \u003Cstyle>\n        #trafficData {\n            background-color: #FFFFFF;\n            font-family: 'Noto Sans', sans-serif;\n            max-width: 700px;\n            width: 100%;\n            height: 400px;\n        }\n\n        @media screen and (max-width: 768px) {\n            #trafficData {\n                height: auto;\n            }\n        }\n\n        #trafficData .highcharts-background {\n            display: none;\n        }\n    \u003C\u002Fstyle>\n\u003C\u002Fhead>\n\u003Cbody>\n    \u003Cfigure>\n        \u003Cfigcaption>\u003C\u002Ffigcaption>\n        \u003Cdiv id=\"trafficData\">\u003C\u002Fdiv>\n    \u003C\u002Ffigure>\n    \u003Cscript>\n            const chart1 = Highcharts.chart('trafficData', {\n                chart: {\n                    type: 'pie',\n                    backgroundColor: 'transparent',\n                    plotBackground: 'none'\n                },\n                title: {\n                    text: 'The types of martech marketers are investing in'\n                },\n                plotOptions: {\n                    pie: {\n                        dataLabels: {\n                            enabled: true,\n                            format: '{point.name}: {point.percentage:.1f} %'\n                        },\n                        showInLegend: true\n                    }\n                },\n                series: [{\n                    name: 'Percentage',\n                    data: [\n                        { name: 'Marketing Automation', y: 45, color: '#F2A31D' },\n                        { name: 'Sales Automation', y: 17, color: '#FAE1AF' },\n                        { name: 'Social Media Management', y: 37, color: '#B67D0B' },\n                        { name: 'Email Marketing', y: 40, color: '#F2A31D' },\n                        { name: 'Content Management', y: 24, color: '#FAE1AF' },\n                    ]\n                }],\n                credits: {\n                    enabled: false\n                }\n            });\n    \u003C\u002Fscript>\n\u003C\u002Fbody>\n\u003C\u002Fhtml>\n","i-790c20cd-9fe8-417f-acc3-f4aa78f1bb6e",{"type":55},{"type":55},{"type":55,"content":4402},[4403,4404,4408,4410],{"text":3410,"type":59},{"text":4405,"type":59,"marks":4406}," 24%",[4407],{"type":68},{"text":4409,"type":59}," adopt form-filling and creation technologies to gather customer preferences.",{"text":4337,"type":59,"marks":4411},[4412],{"type":1893},{"type":55,"content":4414},[4415,4416,4420,4422],{"text":2180,"type":59},{"text":4417,"type":59,"marks":4418}," 12%",[4419],{"type":68},{"text":4421,"type":59}," employ predictive analytics technologies to refine digital marketing strategies.",{"text":4337,"type":59,"marks":4423},[4424],{"type":1893},{"type":55,"content":4426},[4427,4429,4435,4437,4440,4441],{"text":4428,"type":59},"18. The value of through-channel ",{"text":4430,"type":59,"marks":4431},"marketing automation platforms",[4432],{"type":131,"attrs":4433},{"href":4434,"uuid":134,"anchor":134,"target":2064,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fmarketing-automation-workflow\u002F",{"text":4436,"type":59}," is projected to exceed ",{"text":3738,"type":59,"marks":4438},[4439],{"type":68},{"text":3742,"type":59},{"text":4337,"type":59,"marks":4442},[4443],{"type":1893},{"type":55,"content":4445},[4446,4448,4451,4453],{"text":4447,"type":59},"19. About ",{"text":1901,"type":59,"marks":4449},[4450],{"type":68},{"text":4452,"type":59}," of SaaS and technology firms use integrated MarTech tools, indicating their widespread adoption in the industry.",{"text":4337,"type":59,"marks":4454},[4455],{"type":1893},{"type":55,"content":4457},[4458,4460,4464,4466],{"text":4459,"type":59},"20. A significant ",{"text":4461,"type":59,"marks":4462},"75% ",[4463],{"type":68},{"text":4465,"type":59},"of organizations are categorized as digitally immature due to needing more technical experts proficient in coding.",{"text":4337,"type":59,"marks":4467},[4468],{"type":1893},{"type":55,"content":4470},[4471,4473,4477,4479],{"text":4472,"type":59},"21. Company leaders are ",{"text":4474,"type":59,"marks":4475},"1.4 times more",[4476],{"type":68},{"text":4478,"type":59}," likely to integrate technology into marketing efforts than other executives.",{"text":4337,"type":59,"marks":4480},[4481],{"type":1893},{"type":55,"content":4483},[4484,4486,4490],{"text":4485,"type":59},"Digital marketing technology is important for today's business strategies, ",{"text":4487,"type":59,"marks":4488},"providing efficient tools ",[4489],{"type":68},{"text":4491,"type":59},"to ensure business growth.",{"type":55,"content":4493},[4494],{"text":4495,"type":59},"It adapts to market changes and consumer needs, helping businesses maintain competitiveness. Utilizing the appropriate technologies enhances marketing effectiveness and offers tangible metrics for success.",{"type":98,"attrs":4497,"content":4498},{"level":100},[4499],{"text":4500,"type":59},"Frequently asked questions",{"type":76,"attrs":4502},{"id":1847,"body":4503},[4504],{"_uid":4505,"component":1609,"questions":4506},"i-48cab594-e7da-4d03-adbb-4d663e4cf2be",[4507,4528,4543,4558],{"name":4508,"created_at":4509,"published_at":4510,"updated_at":4509,"id":4511,"uuid":4512,"content":4513,"slug":4520,"full_slug":4521,"sort_by_date":134,"position":4522,"tag_list":4523,"is_startpage":16,"parent_id":4524,"meta_data":134,"group_id":4525,"first_published_at":4526,"release_id":134,"lang":1636,"path":134,"alternates":4527,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Why is digital marketing important?","2024-11-19T09:49:39.969Z","2024-12-09T16:19:15.000Z",580906585,"dcb098ec-cb3f-4dbc-b4b6-4c2764f2bdae",{"_uid":4514,"title":4508,"answer":4515,"category":4516,"component":4517,"readMoreLink":4518,"hideFromFaqPage":1094,"showReadMoreLink":16},"7ee09ce2-4e26-4f97-868d-236e77026200","Digital marketing helps you reach a larger audience than you could through traditional methods and target the prospects who are most likely to buy your product or service. It's often more cost-effective than traditional advertising and enables you to measure success on a daily basis and pivot as you see fit.","Blog","Question",{"id":34,"url":34,"linktype":4519,"fieldtype":89,"cached_url":34},"story","why-is-digital-marketing-important","faq\u002Fblog-faqs\u002Fblog-faq-generated\u002Fwhy-is-digital-marketing-important",-1790,[],580879771,"884630fe-7539-4ff3-ab88-7ef381307e7b","2024-12-09T16:19:15.569Z",[],{"name":4529,"created_at":4530,"published_at":4510,"updated_at":4530,"id":4531,"uuid":4532,"content":4533,"slug":4537,"full_slug":4538,"sort_by_date":134,"position":4539,"tag_list":4540,"is_startpage":16,"parent_id":4524,"meta_data":134,"group_id":4541,"first_published_at":4526,"release_id":134,"lang":1636,"path":134,"alternates":4542,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"How much does digital marketing cost?","2024-11-19T09:49:41.356Z",580906586,"e6bf71e8-42d0-4875-90ce-7d0627c43852",{"_uid":4534,"title":4529,"answer":4535,"category":4516,"component":4517,"readMoreLink":4536,"hideFromFaqPage":1094,"showReadMoreLink":16},"09231ccb-99af-4339-b919-6dd3af1e0866","The cost of digital marketing varies significantly based on the size of your business, your specific goals, and how you execute your campaigns. You can start small with organic strategies such as SEO and social media marketing, which are cost-effective. Paid advertising costs will depend on your budget and bidding strategies.",{"id":34,"url":34,"linktype":4519,"fieldtype":89,"cached_url":34},"how-much-does-digital-marketing-cost","faq\u002Fblog-faqs\u002Fblog-faq-generated\u002Fhow-much-does-digital-marketing-cost",-1800,[],"37e97bbb-4ac5-44cf-a16b-6f18a50c614e",[],{"name":4544,"created_at":4545,"published_at":4510,"updated_at":4545,"id":4546,"uuid":4547,"content":4548,"slug":4552,"full_slug":4553,"sort_by_date":134,"position":4554,"tag_list":4555,"is_startpage":16,"parent_id":4524,"meta_data":134,"group_id":4556,"first_published_at":4526,"release_id":134,"lang":1636,"path":134,"alternates":4557,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"How do I get started with digital marketing?","2024-11-19T09:49:44.012Z",580906588,"6d3f814c-229f-4818-b6d0-7cc23c620682",{"_uid":4549,"title":4544,"answer":4550,"category":4516,"component":4517,"readMoreLink":4551,"hideFromFaqPage":1094,"showReadMoreLink":16},"8ea3172b-b215-424c-babb-0d4af846f935","To get started, it's important to clearly define your objectives (e.g., increasing brand awareness, sales, engagement), understand your audience, and identify the digital marketing channels that will help you reach your audience and achieve your goals. It may be beneficial to hire a digital marketing professional or team, or to take an online course to familiarize yourself with the essentials.",{"id":34,"url":34,"linktype":4519,"fieldtype":89,"cached_url":34},"how-do-i-get-started-with-digital-marketing","faq\u002Fblog-faqs\u002Fblog-faq-generated\u002Fhow-do-i-get-started-with-digital-marketing",-1820,[],"c6f7abf5-f03d-4087-b6df-c82d7e6adb0b",[],{"name":4559,"created_at":4560,"published_at":4510,"updated_at":4560,"id":4561,"uuid":4562,"content":4563,"slug":4567,"full_slug":4568,"sort_by_date":134,"position":4569,"tag_list":4570,"is_startpage":16,"parent_id":4524,"meta_data":134,"group_id":4571,"first_published_at":4526,"release_id":134,"lang":1636,"path":134,"alternates":4572,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"How do I measure the success of my digital marketing 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Select “All templates” to explore the three collections: Business, Events, and Social Media.\n- Templates are displayed as thumbnails, offering a quick preview of their style and layout.\n- Tap on your chosen template to see it in full. You can zoom in on this preview screen to see all the details.\n- Tap the “Use Template” button to open it in the Editor.\n\n**How to edit Linearity Templates**\n\nIt’s important to remember that all the elements within our templates are fully customizable, so feel free to use as much or as little of the already existing layout, colors, fonts, images, and shapes as desired.\n\nChange up the colors, add your own message with the Text Tool, and swap out any images with your won.\n\nYou can also tap into other intuitive features, such as [**AI backgrounds**](\u002Ffeatures\u002Fai-backgrounds),[ ](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fai-backgrounds\u002F)the [**Brush Tool**](\u002Ffeatures\u002Fbrush-tool), [**Pen Tool**](\u002Ffeatures\u002Fpen-tool), [**Shape Builder**](\u002Ffeatures\u002Fshape-builder), [**Auto Trace**,](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fauto-trace) and more to add even more personal touches to each template.\n\nIn Linearity Move you can also use [**Auto animate**](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fauto-animate\u002F), [**GIF export**](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fgif-export), Animation presets and [**Design and animate mode**](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fdesign-vs-animate-mode\u002F)[.](\u002Ffeatures\u002Fdesign-vs-animate-mode) Let our templates be the starting point for your limitless creativity!\n\n**Don't have Linearity Curve or Move yet?** Quickly download them to start using templates. 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