[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"en\u002Fblog\u002Ffacebook-size-guide":3,"en\u002Fsettings-page":2831,"blog-what-to-read-next-section":4735},{"content":4,"full_slug":2826,"id":2827,"name":2828,"path":134,"published_at":2829,"uuid":2830},{"tag":5,"_uid":1649,"image":1650,"title":1657,"author":1658,"widget":1685,"bgColor":47,"content":1687,"noIndex":16,"noFollow":16,"wistiaId":34,"component":1618,"thumbnail":2818,"meta_image":2820,"meta_title":2823,"page_title":34,"description":34,"publishedDate":2824,"hideFromSitemap":16,"meta_description":2825},[6],{"name":7,"created_at":8,"published_at":9,"updated_at":10,"id":11,"uuid":12,"content":13,"slug":1641,"full_slug":1642,"sort_by_date":134,"position":1643,"tag_list":1644,"is_startpage":16,"parent_id":1645,"meta_data":134,"group_id":1646,"first_published_at":1647,"release_id":134,"lang":1636,"path":134,"alternates":1648,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Design resources","2024-08-26T14:09:52.108Z","2025-02-12T14:24:10.265Z","2025-02-12T14:24:10.293Z",540222543,"6e82c4b3-844d-4c3a-a799-56939bc2843d",{"_uid":14,"title":15,"noIndex":16,"noFollow":16,"component":17,"reference":18,"meta_image":1638,"meta_title":34,"page_title":34,"description":1628,"illustration":1640,"hideFromSitemap":16,"meta_description":34},"e44b1a0b-2afa-4abe-a1fe-37c6a104cf23"," Design resources",false,"BlogCategoryOverviewPage",{"name":19,"created_at":20,"published_at":21,"updated_at":22,"id":23,"uuid":24,"content":25,"slug":1629,"full_slug":1630,"sort_by_date":134,"position":1631,"tag_list":1632,"is_startpage":16,"parent_id":1633,"meta_data":134,"group_id":1634,"first_published_at":1635,"release_id":134,"lang":1636,"path":134,"alternates":1637,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Your next career move: motion graphics vs. animation","2024-09-30T06:45:42.528Z","2026-09-05T00:16:24.094Z","2026-09-05T00:16:24.122Z",555448743,"f0ff000f-00e4-4457-ae55-997ca7312e7c",{"tag":26,"_uid":28,"image":29,"title":19,"author":40,"widget":42,"bgColor":47,"content":48,"noIndex":16,"noFollow":16,"wistiaId":34,"component":1618,"thumbnail":1619,"youtubeId":34,"meta_image":1623,"meta_title":1626,"page_title":34,"description":34,"publishedDate":1627,"hideFromSitemap":16,"meta_description":1628},[27,12],"3788f72d-65c4-4ad7-8c18-e17dc82f2b2e","a8e1a7cf-37e0-4551-aea1-db9befd460bb",[30],{"_uid":31,"image":32,"imageAlt":38,"component":39},"62e34335-8a79-43ca-adbb-08db9dd6b080",{"id":33,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":35,"copyright":34,"fieldtype":36,"meta_data":37,"is_external_url":16},17475438,"","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fx\u002F62e79781c4\u002Fmotion-graphics-vs-animation-newblogcover.avif","asset",{},"Linearity","Image",[41],"0f5fe757-eb31-437c-80a1-926f913f8ca3",{"id":43,"alt":44,"name":34,"focus":34,"title":44,"source":34,"filename":45,"copyright":34,"fieldtype":36,"meta_data":46,"is_external_url":16},18932106,"Your next career move: motion graphics vs. animation | Linearity","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F31598723af\u002Fmotion-graphics-vs-animation_widget.png",{},"decor-salmon",[49],{"_uid":50,"content":51,"component":1617},"d1ae1e07-2065-4a2c-b2db-d64c001ad978",{"type":52,"content":53},"doc",[54,60,71,75,97,106,110,146,162,166,174,216,223,254,261,294,300,330,334,341,360,371,381,387,394,404,474,481,485,495,514,523,554,561,569,573,577,584,606,616,622,629,639,645,652,668,681,692,699,714,725,731,738,766,785,795,801,808,816,835,842,852,862,868,875,884,888,896,900,907,921,928,935,945,954,958,968,975,982,998,1002,1006,1013,1095,1102,1112,1160,1171,1178,1188,1195,1199,1216,1220,1231,1238,1242,1252,1259,1269,1275,1282,1286,1296,1308,1312,1318,1325,1333,1337,1344,1410,1416,1475,1496,1506,1513,1540,1547,1557,1569,1578,1590],{"type":55,"content":56},"paragraph",[57],{"text":58,"type":59},"Whether you’re a seasoned player in the creative industry or a savvy business owner interested in elevating your brand's advertising, motion graphics, and animation are techniques you can use to take your practice to the next level.","text",{"type":55,"content":61},[62,64,69],{"text":63,"type":59},"However, before you can do that, it’s important to ",{"text":65,"type":59,"marks":66},"understand the difference",[67],{"type":68},"bold",{"text":70,"type":59}," between each technique. That way, you can pinpoint the method best for you and use it to deliver a killer end product.",{"type":55,"content":72},[73],{"text":74,"type":59},"Ready to get started? Let’s run through the key differences between these two popular types of animation.",{"type":76,"attrs":77},"blok",{"id":78,"body":79},"9d7b30a1-76d0-4568-93c1-ffa19ae4a8b3",[80],{"_uid":81,"title":82,"button":83,"component":94,"description":95,"backgroundColor":96},"i-dcfadd96-037d-4f5d-ad70-ffc0e2a1c84d","Jumpstart your ideas with Linearity Curve\n",[84],{"_uid":85,"icon":34,"link":86,"size":90,"text":91,"type":92,"component":93},"e5e02788-07cf-4d00-8e8a-93084414d9ff",{"id":34,"url":87,"linktype":88,"fieldtype":89,"cached_url":87},"https:\u002F\u002Fwww.linearity.io\u002Fget-started","url","multilink","medium","Get Started","whiteFill","BaseButton","BlogComponentCta","Take your designs to the next level.\n\n","orange",{"type":98,"attrs":99,"content":101},"heading",{"level":100},2,[102],{"text":103,"type":59,"marks":104},"Historical context: the rise of animation and motion graphics",[105],{"type":68},{"type":55,"content":107},[108],{"text":109,"type":59},"The desire to capture movement and bring life to still images stretches back centuries, with early examples like the flip book (1800s).",{"type":55,"content":111},[112,114,118,120,125,127,138,140,144],{"text":113,"type":59},"The birth of animation as we know it began with the invention of celluloid film in the ",{"text":115,"type":59,"marks":116},"late 19th century",[117],{"type":68},{"text":119,"type":59},". Pioneers like Winsor McCay (",{"text":121,"type":59,"marks":122},"Gertie the Dinosaur",[123],{"type":124},"italic",{"text":126,"type":59},", 1914) and ",{"text":128,"type":59,"marks":129},"Walt Disney",[130,136],{"type":131,"attrs":132},"link",{"href":133,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fa-brief-history-of-disney",null,"_blank",{"type":137},"underline",{"text":139,"type":59}," (",{"text":141,"type":59,"marks":142},"Snow White and the Seven Dwarfs",[143],{"type":124},{"text":145,"type":59},", 1937) established hand-drawn animation as a dominant storytelling medium.",{"type":76,"attrs":147},{"id":78,"body":148},[149,153,158],{"_uid":150,"emoji":34,"bgColor":47,"markdown":151,"component":152},"i-8e5a1955-6035-4b79-b808-a082b7abcc6d","Motion graphics, on the other hand, emerged as a field much later, heavily influenced by technological 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revolution",[319,322,323],{"type":131,"attrs":320},{"href":321,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcomputer-animation\u002F",{"type":68},{"type":137},{"text":325,"type":59,"marks":326},":",[327],{"type":68},{"text":329,"type":59}," The arrival of powerful computers in the late 20th century opened doors for sophisticated 3D motion graphics and visual effects, further solidifying motion graphics as a distinct field.",{"type":55,"content":331},[332],{"text":333,"type":59},"Today, animation and motion graphics co-exist and often complement each other. 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It deals almost exclusively with 2D graphics and ",{"text":352,"type":59,"marks":353},"2D graphic software",[354,357],{"type":131,"attrs":355},{"href":356,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002F2d-animation-software\u002F",{"type":137},{"text":359,"type":59},". ",{"type":55,"content":361},[362,369],{"text":363,"type":59,"marks":364},"Creating motion graphics",[365,368],{"type":131,"attrs":366},{"href":367,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-make-motion-graphics\u002F",{"type":137},{"text":370,"type":59}," enhances the visual impact of an otherwise lifeless image, it doesn’t do anything to further its narrative or give it one at all.",{"type":55,"content":372},[373,375,379],{"text":374,"type":59},"For example, do you know when you’re shopping online that a quick buy option appears on screen? Or when a static banner pauses when you hover over it? 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However, it’s also an umbrella term that categorizes the ",{"text":490,"type":59,"marks":491},"whole field of moving imagery",[492],{"type":68},{"text":494,"type":59},", including everything from cartoons and typography to motion graphics itself.",{"type":76,"attrs":496},{"id":78,"body":497},[498,509,511],{"_uid":499,"title":500,"button":501,"component":94,"description":507,"backgroundColor":508},"i-1df1fdfe-9f7c-4b6c-b041-705763f9f80d","Transform Your ideas into animations",[502],{"_uid":503,"icon":34,"link":504,"size":90,"text":506,"type":92,"component":93},"773c6fef-c7b4-4ef8-89f5-a0f4568ec5b5",{"id":34,"url":505,"linktype":88,"fieldtype":89,"cached_url":505},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Ftutorials\u002Fworkshops\u002Fcreate-your-first-animation-with-linearity-move\u002F","Start tutorial","Linearity Move is perfect for beginners and professionals alike. Make your first animation with Move.\n\n","green",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":510,"initial":155,"component":156,"backgroundColor":157},"i-46896377-e31f-4820-8b07-cd14883b5636",{"_uid":512,"emoji":34,"bgColor":47,"markdown":513,"component":152},"i-03f6b4f7-034e-484a-8286-69ed73f22cbc","Think of animation as an all-encompassing umbrella that includes multiple motion graphic design styles.",{"type":55,"content":515},[516],{"text":517,"type":59,"marks":518},"This means that while motion graphics may always fall under the umbrella of animation, animation doesn’t always exclusively mean motion graphics—get it?",[519],{"type":520,"attrs":521},"textStyle",{"color":522},"#111717",{"type":76,"attrs":524},{"id":78,"body":525},[526],{"_uid":527,"cards":528,"component":553},"i-cdf7e245-d38a-4525-bca2-17312925105b",[529,542],{"_uid":530,"image":531,"button":535,"component":541},"3316bcc3-0742-4b40-a4aa-58671fe2e4b4",{"id":532,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":533,"copyright":34,"fieldtype":36,"meta_data":534,"is_external_url":16},17475474,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F574x1020\u002F6ea7be6791\u002Ffilters_format-webp-_quality-75-1.webp",{},[536],{"_uid":537,"icon":34,"link":538,"size":90,"text":540,"type":92,"component":93},"800bb715-4fac-4066-bc3b-57c2987c165b",{"id":34,"url":539,"linktype":88,"fieldtype":89,"cached_url":539},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fanimated-templates\u002Fillustrated-vector-agency-ideas-ad\u002F","Get this template","BlogTwoColumnTemplatesItem",{"_uid":543,"image":544,"button":548,"component":541},"b43dae9f-5c33-423f-93fd-d66efd5d0294",{"id":545,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":546,"copyright":34,"fieldtype":36,"meta_data":547,"is_external_url":16},17475473,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1019x1020\u002Fd881951188\u002Ffilters_format-webp-_quality-75-2.webp",{},[549],{"_uid":550,"icon":34,"link":551,"size":90,"text":540,"type":92,"component":93},"78651033-1ec1-47b5-a7c7-92405374d872",{"id":34,"url":552,"linktype":88,"fieldtype":89,"cached_url":552},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fanimated-templates\u002Fcreative-agency-showreel\u002F","BlogTwoColumnTemplates",{"type":98,"attrs":555,"content":556},{"level":100},[557],{"text":558,"type":59,"marks":559},"5 styles of animation",[560],{"type":68},{"type":55,"content":562},[563,565],{"text":564,"type":59},"Under the umbrella of animation, there are ",{"text":566,"type":59,"marks":567},"five main styles.",[568],{"type":68},{"type":55,"content":570},[571],{"text":572,"type":59},"Each one has different costs, uses, and requirements, and together, they are responsible for the entire world of graphics that we know, love, and use today.",{"type":55,"content":574},[575],{"text":576,"type":59},"Here are the five types of animation techniques.",{"type":98,"attrs":578,"content":579},{"level":168},[580],{"text":581,"type":59,"marks":582},"1. Traditional animation",[583],{"type":68},{"type":55,"content":585},[586,588,592,594,598,600,604],{"text":587,"type":59},"Are you familiar with ",{"text":589,"type":59,"marks":590},"Tarzan ",[591],{"type":124},{"text":593,"type":59},"(1999)? ",{"text":595,"type":59,"marks":596},"The Lion King ",[597],{"type":124},{"text":599,"type":59},"(1994)? ",{"text":601,"type":59,"marks":602},"Pinocchio ",[603],{"type":124},{"text":605,"type":59},"(1940)? Well, those are all made using traditional animation methods.",{"type":55,"content":607},[608,610,614],{"text":609,"type":59},"Traditional animation is a technique in which each frame is ",{"text":611,"type":59,"marks":612},"drawn by hand",[613],{"type":68},{"text":615,"type":59},". It can also be known as hand-drawn animation or cel animation, and until the age of computer animation, it was the dominant type of animation used in cinema.",{"type":76,"attrs":617},{"id":78,"body":618},[619],{"src":620,"_uid":621,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002Fie53R2HEZ6g?feature=oembed","i-6643561a-5b94-41a8-b409-0a1dd6f72828",{"type":98,"attrs":623,"content":624},{"level":168},[625],{"text":626,"type":59,"marks":627},"2. Motion graphics",[628],{"type":68},{"type":55,"content":630},[631,633,637],{"text":632,"type":59},"As explained above, this is a subgenre of animation that turns a ",{"text":634,"type":59,"marks":635},"still image into a moving one.",[636],{"type":68},{"text":638,"type":59}," However, the image rarely has a story or an emotive edge.",{"type":76,"attrs":640},{"id":78,"body":641},[642],{"src":643,"_uid":644,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FBR5IuoxNJUU?start=3&feature=oembed","i-93aca940-ed35-4c93-a9da-2565963e1111",{"type":98,"attrs":646,"content":647},{"level":168},[648],{"text":649,"type":59,"marks":650},"3. Stop motion animation",[651],{"type":68},{"type":55,"content":653},[654,656,660,662,666],{"text":655,"type":59},"This ",{"text":657,"type":59,"marks":658},"frame-by-frame",[659],{"type":68},{"text":661,"type":59}," movement of objects and figures creates an ",{"text":663,"type":59,"marks":664},"illusion of fluid movement",[665],{"type":68},{"text":667,"type":59},". This manual technique allows for any kind of physical item to star in a picture, as long as it keeps still, of course.",{"type":55,"content":669},[670,672,679],{"text":671,"type":59},"Though incredibly delicate and time-consuming, ",{"text":673,"type":59,"marks":674},"stop motion animation",[675,678],{"type":131,"attrs":676},{"href":677,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fstop-motion\u002F",{"type":137},{"text":680,"type":59}," is a popular and beautiful art form. ",{"type":76,"attrs":682},{"id":78,"body":683},[684,687,689],{"_uid":685,"emoji":34,"bgColor":47,"markdown":686,"component":152},"i-d920a233-4196-4e03-83fe-97365df2b56c","It was the style championed in films such as *Fantastic Mr. Fox* (2009) and *Coraline* (2009)",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":688,"initial":155,"component":156,"backgroundColor":157},"i-0ff5e3d7-6f9a-4311-9541-cfd45348ae7d",{"src":690,"_uid":691,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002Fn2igjYFojUo?feature=oembed","i-95568d25-63cb-4a2f-8093-cc28f130439a",{"type":98,"attrs":693,"content":694},{"level":168},[695],{"text":696,"type":59,"marks":697},"4. 2D animation",[698],{"type":68},{"type":55,"content":700},[701,708,710],{"text":702,"type":59,"marks":703},"Animating in 2D",[704,707],{"type":131,"attrs":705},{"href":706,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002F2d-animation\u002F",{"type":137},{"text":709,"type":59}," is probably the most common style of animation and refers to two-dimensional graphics that are rapidly sequenced to create the ",{"text":711,"type":59,"marks":712},"illusion of lifelike movement.",[713],{"type":68},{"type":55,"content":715},[716,718,724],{"text":717,"type":59},"Graphics drawn by hand are often categorized as traditional animation. But they can also be produced using ",{"text":719,"type":59,"marks":720},"animation software",[721,723],{"type":131,"attrs":722},{"href":356,"uuid":134,"anchor":134,"target":135,"linktype":88},{"type":137},{"text":243,"type":59},{"type":76,"attrs":726},{"id":78,"body":727},[728],{"src":729,"_uid":730,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002F2tC2Q2xphRQ?start=2&feature=oembed","i-8bf7f3d2-5ad9-4f83-88d3-5604874fef73",{"type":98,"attrs":732,"content":733},{"level":168},[734],{"text":735,"type":59,"marks":736},"5. 3D animation",[737],{"type":68},{"type":55,"content":739},[740,742,746,748,752,754,758,760,764],{"text":741,"type":59},"This refers to graphics modeled in a ",{"text":743,"type":59,"marks":744},"three-dimensional virtual environment",[745],{"type":68},{"text":747,"type":59}," and then animated. It’s the most-used style in the animation industry today, and it has inspired movies such as ",{"text":749,"type":59,"marks":750},"Toy Story ",[751],{"type":124},{"text":753,"type":59},"(1995), ",{"text":755,"type":59,"marks":756},"Monsters Inc. ",[757],{"type":124},{"text":759,"type":59},"(2001), and ",{"text":761,"type":59,"marks":762},"Frozen ",[763],{"type":124},{"text":765,"type":59},"(2013).",{"type":55,"content":767},[768,770,774,776,783],{"text":769,"type":59},"Designers specializing in 3D animation begin by conceptualizing a character or object, creating a ",{"text":771,"type":59,"marks":772},"to-scale model",[773],{"type":68},{"text":775,"type":59},", and ",{"text":777,"type":59,"marks":778},"using 3D animation software",[779,782],{"type":131,"attrs":780},{"href":781,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-software\u002F",{"type":137},{"text":784,"type":59}," to bring it to life.",{"type":55,"content":786},[787,789,793],{"text":788,"type":59},"Integrating the 3D model into the digital environment decked out with special effects allows them to watch how it responds to and ",{"text":790,"type":59,"marks":791},"acts in a 360° space",[792],{"type":68},{"text":794,"type":59},", producing a pretty darn accurate end product.",{"type":76,"attrs":796},{"id":78,"body":797},[798],{"src":799,"_uid":800,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FbwzLiQZDw2I?feature=oembed","i-ef7b3f2e-d557-4ff6-bcda-24b75a9854d4",{"type":98,"attrs":802,"content":803},{"level":100},[804],{"text":805,"type":59,"marks":806},"Motion graphics vs. animation: a comparison",[807],{"type":68},{"type":55,"content":809},[810,812],{"text":811,"type":59},"Now that you understand the key differences, let's compare both modes so that you can pinpoint which ",{"text":813,"type":59,"marks":814},"best suits your requirements.",[815],{"type":68},{"type":76,"attrs":817},{"id":78,"body":818},[819],{"_uid":820,"image":821,"title":828,"button":829,"component":833,"description":834},"i-9f661ae6-4995-4e42-b38b-9acc277db0eb",[822],{"_uid":823,"image":824,"imageAlt":39,"component":39},"a34791cc-3805-497c-8c58-f3a5a93df2a9",{"id":825,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":826,"copyright":34,"fieldtype":36,"meta_data":827,"is_external_url":16},17423592,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F688x488\u002Ff85f7be569\u002Fsnippet-banner-image.png",{},"Bring motion in-house",[830],{"_uid":831,"icon":34,"link":832,"size":90,"text":91,"type":92,"component":93},"efcb819f-5ec6-41ae-b270-8b5898ef1319",{"id":34,"url":87,"linktype":88,"fieldtype":89,"cached_url":87},"BlogComponentBigCta","Animate marketing assets in seconds with Linearity Move.",{"type":98,"attrs":836,"content":837},{"level":168},[838],{"text":839,"type":59,"marks":840},"Statistics vs. narratives",[841],{"type":68},{"type":55,"content":843},[844,846,850],{"text":845,"type":59},"Motion graphics tend to be less captivating than animation. They simply aim to enhance the delivery of a selling point, statistic, or instruction, while animation concentrates on ",{"text":847,"type":59,"marks":848},"crafting a narrative",[849],{"type":68},{"text":851,"type":59}," and developing characters.",{"type":55,"content":853},[854,856,860],{"text":855,"type":59},"A successful animation connects with its audience, tugs at their heartstrings, and tells a story. Meanwhile, a functioning motion graphic merely ",{"text":857,"type":59,"marks":858},"informs, teaches, or instructs",[859],{"type":68},{"text":861,"type":59}," them.",{"type":76,"attrs":863},{"id":78,"body":864},[865],{"_uid":866,"emoji":34,"bgColor":47,"markdown":867,"component":152},"i-97fbedf1-fcbe-44a5-a23d-1515fc90729d","If the animated picture you’re looking at tells a gripping story or enhances a narrative, chances are you have an animation and not a motion graphic.",{"type":98,"attrs":869,"content":870},{"level":168},[871],{"text":872,"type":59,"marks":873},"Simple vs. complex",[874],{"type":68},{"type":55,"content":876},[877,879,883],{"text":878,"type":59},"Generally speaking, motion graphics call for ",{"text":880,"type":59,"marks":881},"less complex designs than animation",[882],{"type":68},{"text":243,"type":59},{"type":55,"content":885},[886],{"text":887,"type":59},"Now, don’t get it twisted. This doesn’t mean that designing them is a piece of cake. It just means that creating a superbly effective motion graphic usually requires fewer resources.",{"type":55,"content":889},[890,892],{"text":891,"type":59},"For example, do you want to design a pop-out title for your company’s introductory video? With the right software, you can likely do so swiftly and with ",{"text":893,"type":59,"marks":894},"little to no complications.",[895],{"type":68},{"type":55,"content":897},[898],{"text":899,"type":59},"If you’re hoping to produce a captivating animated feature from start to finish, one that meets its function expertly just like the pop-out title on your company’s introductory video did, then you’ll need an extensive skillset, ample resources, and an empty calendar.",{"type":98,"attrs":901,"content":902},{"level":168},[903],{"text":904,"type":59,"marks":905},"Reasonably priced vs. expensive",[906],{"type":68},{"type":55,"content":908},[909,911,915,917],{"text":910,"type":59},"As mentioned above, designing an animation that meets its function tends to be more ",{"text":912,"type":59,"marks":913},"time-consuming and complex",[914],{"type":68},{"text":916,"type":59}," than creating a satisfactory motion graphic. Producing a motion graphic requires less specific input and is thus generally ",{"text":918,"type":59,"marks":919},"less expensive.",[920],{"type":68},{"type":76,"attrs":922},{"id":78,"body":923},[924],{"_uid":925,"emoji":926,"bgColor":47,"markdown":927,"component":152},"i-654028d3-72ec-4e82-88c5-6341f438abee","💡","With the increasing use of artificial intelligence in animation creation, you can expect to see the current high prices [decrease by around 30%](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-statistics\u002F).",{"type":98,"attrs":929,"content":930},{"level":168},[931],{"text":932,"type":59,"marks":933},"2D vs. 3D",[934],{"type":68},{"type":55,"content":936},[937,939,943],{"text":938,"type":59},"Another distinguishing feature between animation and motion graphics is their difference in dimensions. While animation can refer to ",{"text":940,"type":59,"marks":941},"both 2D and 3D graphics,",[942],{"type":68},{"text":944,"type":59}," things like banners and GIFs are almost exclusively comprised of 2D images.",{"type":55,"content":946},[947,949,953],{"text":948,"type":59},"While this difference may result in motion graphics appearing less riveting than the realistic graphics defined by animation, that isn’t necessarily a bad thing. A motion graphic isn't going to capture your heart or seem lifelike. It serves to ",{"text":950,"type":59,"marks":951},"direct and inform",[952],{"type":68},{"text":243,"type":59},{"type":55,"content":955},[956],{"text":957,"type":59},"A 2D design is often easier to digest and understand, enabling the viewer to promptly follow its instructions and the motion graphic to meet its goal.",{"type":55,"content":959},[960,962,966],{"text":961,"type":59},"However, 3D motion graphics is no longer limited to high-budget productions and we are seeing this trend become increasingly common. With user-friendly 3D software becoming more accessible, we can expect a",{"text":963,"type":59,"marks":964}," surge in 3D elements",[965],{"type":68},{"text":967,"type":59}," seamlessly integrated into motion graphics projects.",{"type":76,"attrs":969},{"id":78,"body":970},[971],{"_uid":972,"markdown":973,"component":974},"i-33a9c080-fab4-4166-b998-37c5c96c8ded","\"If we are talking motion graphic trends, then I predict the following:  \n1) 3D textures: using 3D textures in a 2D animation environments.  \n2) Experimental minimalism: simple shapes and high contrast colors in a minimalist composition to avoid distractions.”—Maddy Zoli, Senior Designer at Linearity","BlogComponentQuote",{"type":98,"attrs":976,"content":977},{"level":168},[978],{"text":979,"type":59,"marks":980},"Accessory vs. main focus",[981],{"type":68},{"type":55,"content":983},[984,986,990,992,996],{"text":985,"type":59},"Generally speaking, motion graphics tend to ",{"text":987,"type":59,"marks":988},"integrate over preexisting live-action",[989],{"type":68},{"text":991,"type":59}," or real-life footage, such as a video or website. However, animations, on the other hand, tend to exist as ",{"text":993,"type":59,"marks":994},"standalone imagery",[995],{"type":68},{"text":997,"type":59}," over a generated background of other animations.",{"type":55,"content":999},[1000],{"text":1001,"type":59},"However, in film title design, motion graphics take center stage. ",{"type":55,"content":1003},[1004],{"text":1005,"type":59},"An additional difference is that motion graphics developed out of experiments in computer graphics, whereas animation developed out of art and comics",{"type":98,"attrs":1007,"content":1008},{"level":100},[1009],{"text":1010,"type":59,"marks":1011},"A quick summary table of the differences",[1012],{"type":68},{"type":76,"attrs":1014},{"id":78,"body":1015},[1016],{"_uid":1017,"content":1018,"component":1093,"showHeader":1094},"i-04a9f654-8634-432c-bf36-e5ee4c115e6d",{"tbody":1019,"thead":1082,"fieldtype":1092},[1020,1034,1046,1058,1070],{"_uid":1021,"body":1022,"component":1033},"ec96d931-f500-414d-934f-0d43e3eed6df",[1023,1027,1030],{"_uid":1024,"value":1025,"component":1026},"5f9394a7-e40f-4463-942b-ac37ec4a278a","Focus","_table_col",{"_uid":1028,"value":1029,"component":1026},"3463dee5-ea3c-4b55-8f89-360da48bdc3d","Statistics and instructions",{"_uid":1031,"value":1032,"component":1026},"4007a6f2-1d4e-4e6f-98b4-e56ab80509e3","Narratives","_table_row",{"_uid":1035,"body":1036,"component":1033},"323a099d-a31a-4c12-96f4-c5fd666c3ee9",[1037,1040,1043],{"_uid":1038,"value":1039,"component":1026},"22d84fac-4bb6-42a5-a996-0dd4c5606f94","Complexity",{"_uid":1041,"value":1042,"component":1026},"6aa518a8-6c81-4ed8-b76a-44aa4d5ff99b","Simple",{"_uid":1044,"value":1045,"component":1026},"93070c70-86a0-4ccb-961c-28b9b0522d96","Complex",{"_uid":1047,"body":1048,"component":1033},"52f78f03-b511-4ad5-b231-e93e5387c938",[1049,1052,1055],{"_uid":1050,"value":1051,"component":1026},"dd09cdc7-f6f8-41db-b178-d27c20cf4999","Cost",{"_uid":1053,"value":1054,"component":1026},"b9ff74fa-27f0-4e13-a36d-eb8ed13cf9e6","Reasonably priced",{"_uid":1056,"value":1057,"component":1026},"10977453-5ee5-456c-a97f-836abf08b1cc","Expensive",{"_uid":1059,"body":1060,"component":1033},"00dec5c4-432c-4e7d-89ba-1301bed2e6e1",[1061,1064,1067],{"_uid":1062,"value":1063,"component":1026},"0ca0ab3c-dcc5-46e8-8a94-e15531fb5717","Dimension",{"_uid":1065,"value":1066,"component":1026},"3621a623-5b2b-4742-ac2e-e2cd7a018490","Mainly 2D",{"_uid":1068,"value":1069,"component":1026},"b6308d44-4a5a-49df-a1db-1299e3a0cb21","2D and 3D",{"_uid":1071,"body":1072,"component":1033},"76330df8-093b-405d-ad69-6642d2195288",[1073,1076,1079],{"_uid":1074,"value":1075,"component":1026},"85916b26-df55-421f-9a99-b6a5ad662d6e","Role",{"_uid":1077,"value":1078,"component":1026},"4eebe3d9-9c05-4589-9ff2-9fa1e12e8041","Accessory (but not always)",{"_uid":1080,"value":1081,"component":1026},"b6ee8eea-1876-4cba-9f71-3a0a75bcb6c9","Main focus",[1083,1086,1089],{"_uid":1084,"value":34,"component":1085},"7e320148-24ca-4b1d-8929-2b9d6b1eb3ed","_table_head",{"_uid":1087,"value":1088,"component":1085},"5c084b05-c922-4986-bae1-1d460cc7b87a","Motion graphics",{"_uid":1090,"value":1091,"component":1085},"35505487-7977-4f63-b0a9-4fa5d2ec6350","Animation","table","BlogTableComponent",true,{"type":98,"attrs":1096,"content":1097},{"level":100},[1098],{"text":1099,"type":59,"marks":1100},"The software used for both",[1101],{"type":68},{"type":55,"content":1103},[1104,1106,1110],{"text":1105,"type":59},"Years ago, graphic designers used only physical tools to create scenes, characters, or accessories. Today, animators and graphic artists alike have a huge",{"text":1107,"type":59,"marks":1108}," range of digital tools",[1109],{"type":68},{"text":1111,"type":59}," at their fingertips that allow them to produce clean, functional designs promptly. Here are some of our favorite tools used for both:",{"type":175,"content":1113},[1114,1136,1142,1148,1154],{"type":178,"content":1115},[1116],{"type":55,"content":1117},[1118,1125,1127,1134],{"text":1119,"type":59,"marks":1120},"Linearity Curve",[1121,1124],{"type":131,"attrs":1122},{"href":1123,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fcurve\u002F",{"type":137},{"text":1126,"type":59}," and ",{"text":1128,"type":59,"marks":1129},"Linearity Move",[1130,1133],{"type":131,"attrs":1131},{"href":1132,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fmove\u002F",{"type":137},{"text":1135,"type":59}," (used together as a powerful combination)",{"type":178,"content":1137},[1138],{"type":55,"content":1139},[1140],{"text":1141,"type":59},"MAYA",{"type":178,"content":1143},[1144],{"type":55,"content":1145},[1146],{"text":1147,"type":59},"Blender",{"type":178,"content":1149},[1150],{"type":55,"content":1151},[1152],{"text":1153,"type":59},"Animate",{"type":178,"content":1155},[1156],{"type":55,"content":1157},[1158],{"text":1159,"type":59},"Adobe After Effects",{"type":76,"attrs":1161},{"id":78,"body":1162},[1163,1166,1168],{"src":1164,"_uid":1165,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FjcLFCSjFK08","i-9b16c736-2083-44fd-b528-b2a6cdae05c2",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":1167,"initial":155,"component":156,"backgroundColor":157},"i-ae4db9ab-32ce-415b-9163-985ff24053af",{"_uid":1169,"emoji":34,"bgColor":47,"markdown":1170,"component":152},"i-d0961a2a-d344-4951-b763-e82da317db28","Interested in using our graphic design and animation tools? Check out [our pricing](https:\u002F\u002Fwww.linearity.io\u002Fpricing\u002F) here. Spoiler alert: you can try our tools for free.",{"type":98,"attrs":1172,"content":1173},{"level":100},[1174],{"text":1175,"type":59,"marks":1176},"Which technique should you use?",[1177],{"type":68},{"type":55,"content":1179},[1180,1182,1186],{"text":1181,"type":59},"Now that you’re up to speed on all things motion graphics vs animation, it’s time to pinpoint the mode that will best leverage your skill set and meet your requirements. Below are some ",{"text":1183,"type":59,"marks":1184},"key questions",[1185],{"type":68},{"text":1187,"type":59}," to consider before you make your pick.",{"type":98,"attrs":1189,"content":1190},{"level":168},[1191],{"text":1192,"type":59,"marks":1193},"Do you want your graphic to tell a story?",[1194],{"type":68},{"type":55,"content":1196},[1197],{"text":1198,"type":59},"If you answered yes, you should probably go for animation.",{"type":55,"content":1200},[1201,1202,1206,1208,1215],{"text":1091,"type":59},{"text":1203,"type":59,"marks":1204}," breathes life into a character",[1205],{"type":68},{"text":1207,"type":59},". It enables viewers to connect with the characters and their stories on an emotional level. Take, for example, ",{"text":1209,"type":59,"marks":1210},"Studio Ghibli's masterpieces",[1211,1214],{"type":131,"attrs":1212},{"href":1213,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fstudio-ghibli",{"type":137},{"text":359,"type":59},{"type":55,"content":1217},[1218],{"text":1219,"type":59},"Ghibli characters aren't just drawn; they're animated with meticulous attention to detail. Subtle movements like a furrowed brow, a trembling hand, or the way hair blows in the wind all contribute to conveying emotions and personality.  This makes them feel real and relatable, even if they're fantastical creatures like Totoro or No-Face.",{"type":76,"attrs":1221},{"id":78,"body":1222},[1223,1226,1228],{"src":1224,"_uid":1225,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FGAp2_0JJskk?feature=oembed","i-82bf4991-dd6e-4480-ae0d-a631552a6463",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":1227,"initial":155,"component":156,"backgroundColor":157},"i-69c4a0af-2186-4804-b7de-77cac87fd414",{"_uid":1229,"emoji":34,"bgColor":47,"markdown":1230,"component":152},"i-92d3969d-bb21-4756-9aa1-01aa06bc01b3","Animation will make your narrative more realistic and captivating. So, if you aim to take your audience on a journey, animation is the right medium for you.",{"type":98,"attrs":1232,"content":1233},{"level":168},[1234],{"text":1235,"type":59,"marks":1236},"Do you want your graphics to be the focus of your media?",[1237],{"type":68},{"type":55,"content":1239},[1240],{"text":1241,"type":59},"If you answered no, we suggest you opt for motion graphics.",{"type":55,"content":1243},[1244,1246,1250],{"text":1245,"type":59},"3D animations are made to captivate, and thus, they tend to steal the show. If you’re merely looking to enhance your pre-existing website or instructional video, ",{"text":1247,"type":59,"marks":1248},"keep things simple",[1249],{"type":68},{"text":1251,"type":59}," with a functional motion graphic.",{"type":98,"attrs":1253,"content":1254},{"level":168},[1255],{"text":1256,"type":59,"marks":1257},"Are you using your animated graphics to instruct or teach viewers?",[1258],{"type":68},{"type":55,"content":1260},[1261,1263,1267],{"text":1262,"type":59},"If you answered yes, we advise",{"text":1264,"type":59,"marks":1265}," incorporating motion graphics",[1266],{"type":68},{"text":1268,"type":59}," into your presentation, video, or image. Their simple nature makes them fantastic learning aids and visual cues.",{"type":76,"attrs":1270},{"id":78,"body":1271},[1272],{"_uid":1273,"emoji":34,"bgColor":47,"markdown":1274,"component":152},"i-720924ae-aa09-46b1-8425-b091536714c9","If you’re preparing an animated presentation, stand out from the crowd by including some captivating motion design.",{"type":98,"attrs":1276,"content":1277},{"level":168},[1278],{"text":1279,"type":59,"marks":1280},"Will your graphic be used for corporate branding purposes?",[1281],{"type":68},{"type":55,"content":1283},[1284],{"text":1285,"type":59},"If you answered no, then consider using animation. If you answered yes, it’s motion graphics for you.",{"type":55,"content":1287},[1288,1290,1294],{"text":1289,"type":59},"While the vivid and catchy nature of a cartoon or 3D object may be enticing, it can also be labeled as fantastical, distracting, or childlike, thereby making it ",{"text":1291,"type":59,"marks":1292},"unsuitable for certain projects",[1293],{"type":68},{"text":1295,"type":59}," or settings.",{"type":55,"content":1297},[1298,1300,1307],{"text":1299,"type":59},"That’s why we recommend using plain 2D graphics for a project that is rooted in professional settings such as an office, university, or informative website. You're probably already familiar with the ",{"text":1301,"type":59,"marks":1302},"2D corporate illustration style",[1303,1306],{"type":131,"attrs":1304},{"href":1305,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcorporate-illustrations",{"type":137},{"text":243,"type":59},{"type":55,"content":1309},[1310],{"text":1311,"type":59},"However, animation does have its place for some corporate purposes and can be particularly useful for training or when used in conjunction with motion graphics to make explainer videos.",{"type":76,"attrs":1313},{"id":78,"body":1314},[1315],{"src":1316,"_uid":1317,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FuGPXaDaNla0?feature=oembed","i-c91544cd-3070-4b9b-a436-51e9116fcc1c",{"type":98,"attrs":1319,"content":1320},{"level":100},[1321],{"text":1322,"type":59,"marks":1323},"Animation vs. motion graphics as a career",[1324],{"type":68},{"type":55,"content":1326},[1327,1329],{"text":1328,"type":59},"Hopefully, at this point in the article, you’ve realized that animation and motion design are different. So, it should be no surprise that they offe",{"text":1330,"type":59,"marks":1331},"r diverse and exciting career paths. ",[1332],{"type":68},{"type":55,"content":1334},[1335],{"text":1336,"type":59},"Here's a breakdown of some key roles and the skillsets needed to thrive in each:",{"type":98,"attrs":1338,"content":1339},{"level":168},[1340],{"text":1341,"type":59,"marks":1342},"Motion graphics careers",[1343],{"type":68},{"type":175,"content":1345},[1346,1381,1391],{"type":178,"content":1347},[1348],{"type":55,"content":1349},[1350,1358,1361,1363,1370,1372,1379],{"text":1351,"type":59,"marks":1352},"Motion graphics designer",[1353,1356,1357],{"type":131,"attrs":1354},{"href":1355,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fmotion-designer\u002F",{"type":68},{"type":137},{"text":325,"type":59,"marks":1359},[1360],{"type":68},{"text":1362,"type":59}," These artists create animated visuals for various purposes, like marketing videos, explainer videos, and title sequences. They require strong graphic design skills, an understanding of ",{"text":1364,"type":59,"marks":1365},"animation principles",[1366,1369],{"type":131,"attrs":1367},{"href":1368,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fprinciples-of-animation",{"type":137},{"text":1371,"type":59},", proficiency in motion graphics software, and the ability to communicate ideas visually so that they can bring graphic elements and ",{"text":1373,"type":59,"marks":1374},"any typography",[1375,1378],{"type":131,"attrs":1376},{"href":1377,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-animate-text\u002F",{"type":137},{"text":1380,"type":59}," to life.",{"type":178,"content":1382},[1383],{"type":55,"content":1384},[1385,1389],{"text":1386,"type":59,"marks":1387},"3D motion graphics artist:",[1388],{"type":68},{"text":1390,"type":59}," This role requires 3D software expertise to create and animate 3D models for motion graphics projects. Skills in lighting, texturing, and rendering are also essential.",{"type":178,"content":1392},[1393],{"type":55,"content":1394},[1395,1399,1401,1408],{"text":1396,"type":59,"marks":1397},"Kinetic typographer:",[1398],{"type":68},{"text":1400,"type":59}," Specialists in animating text, ",{"text":1402,"type":59,"marks":1403},"kinetic typographers",[1404,1407],{"type":131,"attrs":1405},{"href":1406,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fkinetic-typography\u002F",{"type":137},{"text":1409,"type":59}," create engaging and informative text-based animations. They require strong typography skills, an understanding of animation principles, and proficiency in motion graphics software.",{"type":98,"attrs":1411,"content":1412},{"level":168},[1413],{"text":1091,"type":59,"marks":1414},[1415],{"type":68},{"type":175,"content":1417},[1418,1428,1447,1465],{"type":178,"content":1419},[1420],{"type":55,"content":1421},[1422,1426],{"text":1423,"type":59,"marks":1424},"Animator (2D or 3D):",[1425],{"type":68},{"text":1427,"type":59}," Animators bring characters and objects to life with movement and expression. They require strong drawing\u002Fmodeling skills, an understanding of animation principles (timing, spacing, etc.), and the ability to collaborate effectively.",{"type":178,"content":1429},[1430],{"type":55,"content":1431},[1432,1436,1438,1445],{"text":1433,"type":59,"marks":1434},"Character designer:",[1435],{"type":68},{"text":1437,"type":59}," ",{"text":1439,"type":59,"marks":1440},"Character designers",[1441,1444],{"type":131,"attrs":1442},{"href":1443,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcharacter-design\u002F",{"type":137},{"text":1446,"type":59}," are responsible for creating characters' visual identities. They need impressive drawing skills, an understanding of anatomy and character development, and the ability to translate ideas into visually appealing characters.",{"type":178,"content":1448},[1449],{"type":55,"content":1450},[1451,1455,1456,1463],{"text":1452,"type":59,"marks":1453},"Storyboarding artist:",[1454],{"type":68},{"text":1437,"type":59},{"text":1457,"type":59,"marks":1458},"Storyboard animation artists",[1459,1462],{"type":131,"attrs":1460},{"href":1461,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fstoryboarding-in-animation\u002F",{"type":137},{"text":1464,"type":59}," visually map out the narrative flow of an animation project. They require storytelling skills, the ability to translate scripts into visuals, and a good understanding of filmmaking techniques.",{"type":178,"content":1466},[1467],{"type":55,"content":1468},[1469,1473],{"text":1470,"type":59,"marks":1471},"Concept artist:",[1472],{"type":68},{"text":1474,"type":59}," Concept artists set the visual tone for an animation project, creating initial sketches and paintings of characters, environments, and props. They need a strong imagination, a broad knowledge of design principles, and the ability to translate ideas into compelling visuals.",{"type":55,"content":1476},[1477,1479,1486,1487,1494],{"text":1478,"type":59},"Breaking into either of these careers can be tough if you don’t have the correct skillset. There are ",{"text":1480,"type":59,"marks":1481},"plenty of animation tips",[1482,1485],{"type":131,"attrs":1483},{"href":1484,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-tips\u002F",{"type":137},{"text":1126,"type":59},{"text":1488,"type":59,"marks":1489},"various animation courses",[1490,1493],{"type":131,"attrs":1491},{"href":1492,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-courses\u002F",{"type":137},{"text":1495,"type":59}," available (free and paid) to help you brush up on anything you feel may be lacking.",{"type":55,"content":1497},[1498,1500,1504],{"text":1499,"type":59},"These resources are helpful for novice animators and motion graphic designers, and even those who consider themselves pros but want to ",{"text":1501,"type":59,"marks":1502},"expand their knowledge",[1503],{"type":68},{"text":1505,"type":59}," and keep their skills fresh.",{"type":98,"attrs":1507,"content":1508},{"level":168},[1509],{"text":1510,"type":59,"marks":1511},"Shared skills",[1512],{"type":68},{"type":55,"content":1514},[1515,1517,1521,1523,1530,1532,1539],{"text":1516,"type":59},"Both animation and motion graphics require a ",{"text":1518,"type":59,"marks":1519},"solid understanding of art fundamentals ",[1520],{"type":68},{"text":1522,"type":59},"(color theory, composition, etc.), ",{"text":1524,"type":59,"marks":1525},"strong creative skills",[1526,1529],{"type":131,"attrs":1527},{"href":1528,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-improve-creativity\u002F",{"type":137},{"text":1531,"type":59},", and visual storytelling. Excellent communication and collaboration skills are crucial for working effectively within ",{"text":1533,"type":59,"marks":1534},"creative teams",[1535,1538],{"type":131,"attrs":1536},{"href":1537,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fbusiness\u002Fsolutions\u002Fcreative-teams-design\u002F",{"type":137},{"text":243,"type":59},{"type":98,"attrs":1541,"content":1542},{"level":100},[1543],{"text":1544,"type":59,"marks":1545},"Key takeaways",[1546],{"type":68},{"type":55,"content":1548},[1549,1551,1555],{"text":1550,"type":59},"Whether you opt for a delightful animation or a sharp motion graphic, the most effective graphics enhance your project and yield results. Any animation that ",{"text":1552,"type":59,"marks":1553},"reaches its purpose",[1554],{"type":68},{"text":1556,"type":59}," (education, information, entertainment, etc.) is a successful design.‍",{"type":55,"content":1558},[1559,1561,1567],{"text":1560,"type":59},"Ready to take your graphic design creations to the next level? ",{"text":1119,"type":59,"marks":1562},[1563,1566],{"type":131,"attrs":1564},{"href":1565,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Flinearity.io\u002Fget-started",{"type":137},{"text":1568,"type":59}," puts all the design tools you need in your hands, whether you prefer creating on Mac, iPad, or iPhone.",{"type":55,"content":1570},[1571,1576],{"text":1128,"type":59,"marks":1572},[1573,1575],{"type":131,"attrs":1574},{"href":1132,"uuid":134,"anchor":134,"target":135,"linktype":88},{"type":137},{"text":1577,"type":59}," removes the barrier between static design and animation. You can effortlessly add motion to your static graphics and create dynamic presentations, eye-catching marketing materials, or engaging announcement posts.",{"type":55,"content":1579},[1580,1582,1589],{"text":1581,"type":59},"Get started for free below, or check out our ",{"text":1583,"type":59,"marks":1584},"Pro and Org plans",[1585,1588],{"type":131,"attrs":1586},{"href":1587,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fpricing\u002F",{"type":137},{"text":243,"type":59},{"type":76,"attrs":1591},{"id":78,"body":1592},[1593,1604,1607],{"_uid":1594,"image":1595,"title":828,"button":1600,"component":833,"description":834},"i-a9e2388c-0282-4070-8434-750983a2a5a0",[1596],{"_uid":1597,"image":1598,"imageAlt":39,"component":39},"47a2f329-4b30-4e76-878e-bac2d2221f16",{"id":825,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":826,"copyright":34,"fieldtype":36,"meta_data":1599,"is_external_url":16},{},[1601],{"_uid":1602,"icon":34,"link":1603,"size":90,"text":91,"type":92,"component":93},"c2334af9-37e3-4e5f-aec5-dc3958080d68",{"id":34,"url":87,"linktype":88,"fieldtype":89,"cached_url":87},{"lg":34,"md":34,"sm":34,"xl":1605,"xs":34,"xl2":34,"xl3":34,"_uid":1606,"initial":155,"component":156,"backgroundColor":157},"40","i-41b0276e-8ca1-49de-bc12-9ab4261f723a",{"_uid":1608,"component":1609,"questions":1610},"i-323fba5c-e136-41f6-a9b1-632ffa7b1514","BlogFaqSection",[1611,1612,1613,1614,1615,1616],"a857e6eb-2397-438e-8cbe-ec4dfcc25f67","11268a7b-e0f2-46b1-9df2-b4d91276456a","032fa9c0-3ef0-40dc-919f-544dc283bae2","4d0c1b30-8e41-4c2d-a7e4-a32c5fc627e3","6b0a4207-890d-4394-9eff-0d6299ca80aa","52182f27-143d-4d8b-b234-586d9f35bcae","RichtextComponent","BlogPage",{"id":1620,"alt":44,"name":34,"focus":34,"title":44,"source":34,"filename":1621,"copyright":34,"fieldtype":36,"meta_data":1622,"is_external_url":16},18932104,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F9c29738ea2\u002Fmotion-graphics-vs-animation_thumbnail.png",{},{"id":1624,"filename":1625,"fieldtype":36,"is_external_url":16},18540915,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fbbbc97a1d4\u002Fmotion-graphics-vs-animation-newblogcover.png","Your Next Career Move: Motion Graphics vs. Animation","2024-05-16 12:46","In this article, we break down the differences, applications, and strengths of motion graphics and animation.","motion-graphics-vs-animation","blog\u002Fmotion-graphics-vs-animation",490,[],529362778,"417d1404-4b44-41d5-bce6-c08d40092271","2024-12-09T16:05:40.448Z","default",[],{"id":134,"alt":134,"name":34,"focus":134,"title":134,"source":134,"filename":34,"copyright":134,"fieldtype":36,"meta_data":1639},{},"education","design-resources","blog\u002Ftag\u002Fdesign-resources",-10,[],529362804,"c8de2843-2dc2-4eff-b815-927828742f67","2024-12-09T16:05:25.762Z",[],"05768994-8e38-49d8-9f9d-a010b19fc838",[1651],{"_uid":1652,"image":1653,"imageAlt":38,"component":39},"103d502d-b6c6-4ed9-94cd-64e05fee3af0",{"id":1654,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":1655,"copyright":34,"fieldtype":36,"meta_data":1656,"is_external_url":16},17880435,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1920x1080\u002Fe244ba12f9\u002Ffacebook_size_guide-_facebook_cover_photo_sizes_and_more_image_main.png",{},"Facebook size guide: Facebook cover photo sizes and more (2026 edition)",[1659],{"name":1660,"created_at":1661,"published_at":1662,"updated_at":1663,"id":1664,"uuid":1665,"content":1666,"slug":1677,"full_slug":1678,"sort_by_date":134,"position":1679,"tag_list":1680,"is_startpage":16,"parent_id":1681,"meta_data":134,"group_id":1682,"first_published_at":1683,"release_id":134,"lang":1636,"path":134,"alternates":1684,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Ben Barnhart","2024-08-15T11:50:35.957Z","2026-09-05T00:11:16.902Z","2026-09-05T00:11:16.912Z",536119243,"73c16816-b6c3-450e-b946-28850c043cb6",{"_uid":1667,"name":1660,"image":1668,"socials":1672,"position":1673,"component":1674,"description":1675,"otherAuthors":1676},"cf631716-3540-49e3-8c64-f25a28dce094",{"id":1669,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":1670,"copyright":34,"fieldtype":36,"meta_data":1671,"is_private":16,"is_external_url":16},17014174,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1320x1388\u002F1306506725\u002Fscreen-shot-2023-05-24-at-14-54-28.png",{},[],"Content Lead","AuthorPage","Ben is a Content Lead for Linearity living in Berlin. His hobbies include board games, cooking, reading, and writing.\n\n",[],"ben-barnhart","blog\u002Fauthor\u002Fben-barnhart",10,[],536121488,"faf027a3-1d0d-45c5-a705-60465ed97628","2024-12-09T16:05:25.397Z",[],{"id":134,"alt":134,"name":34,"focus":134,"title":134,"source":134,"filename":34,"copyright":134,"fieldtype":36,"meta_data":1686},{},[1688],{"_uid":1689,"content":1690,"component":1617},"2d89913c-471c-4104-915a-f98757bdd3a1",{"type":52,"content":1691},[1692,1697,1711,1716,1728,1733,1738,1745,1750,1891,1911,1915,1921,1925,1945,1950,1955,1960,1974,1981,1986,2021,2034,2039,2052,2061,2066,2071,2078,2086,2095,2113,2120,2125,2170,2175,2180,2185,2190,2203,2208,2213,2226,2231,2246,2253,2258,2271,2282,2297,2305,2311,2316,2321,2328,2338,2351,2357,2365,2371,2376,2397,2402,2418,2423,2434,2439,2445,2452,2465,2478,2483,2488,2494,2499,2504,2514,2520,2525,2538,2545,2550,2602,2607,2623,2636,2642,2655,2660,2665,2672,2677,2682,2687,2702,2707,2713,2718,2730,2737,2742,2748,2753,2766,2771,2776,2808],{"type":55,"attrs":1693,"content":1694},{"textAlign":134},[1695],{"text":1696,"type":59},"In 2026, Facebook image sizes vary by format, profile pictures display at 170×170px on desktop (upload at 800×800px for sharpness), cover photos at 820×312px on desktop and 640×360px on mobile, feed posts at 1200×630px (landscape) or 1080×1080px (square), and Stories at 1080×1920px. This guide covers exact dimensions, safe zones, and design tips for every Facebook image type.",{"type":55,"attrs":1698,"content":1699},{"textAlign":134},[1700,1702,1709],{"text":1701,"type":59},"Facebook is one of the most popular social networking sites in the world. In 2022, Facebook reported ",{"text":1703,"type":59,"marks":1704},"2.95 billion monthly active users",[1705],{"type":131,"attrs":1706},{"href":1707,"uuid":134,"anchor":134,"target":1708,"linktype":88},"https:\u002F\u002Fwww.statista.com\u002Fstatistics\u002F264810\u002Fnumber-of-monthly-active-facebook-users-worldwide\u002F","_self",{"text":1710,"type":59},". That’s over one quarter of the world’s population!",{"type":55,"attrs":1712,"content":1713},{"textAlign":134},[1714],{"text":1715,"type":59},"In recent years, Facebook's role as a social network has increased in scope.",{"type":55,"attrs":1717,"content":1718},{"textAlign":134},[1719,1721,1727],{"text":1720,"type":59},"It started as purely a social outlet but has quickly grown to be a source for networking, organizing group events, and even ",{"text":1722,"type":59,"marks":1723},"selling new and used items",[1724],{"type":131,"attrs":1725},{"href":1726,"uuid":134,"anchor":134,"target":1708,"linktype":88},"https:\u002F\u002Fwww.facebook.com\u002Fmarketplace",{"text":243,"type":59},{"type":55,"attrs":1729,"content":1730},{"textAlign":134},[1731],{"text":1732,"type":59},"Here’s our ultimate size cheat sheet for creating Facebook graphics - from the perfect cover photo display to an impactful Facebook Ads custom background image.",{"type":55,"attrs":1734,"content":1735},{"textAlign":134},[1736],{"text":1737,"type":59},"Facebook Ads enable robust and easy-to-use advertising for small to large businesses. And their Marketplace feature is a perfect way to start selling your goods on a small scale. If you have a business or provide a service, having a Facebook page is expected at this point.",{"type":76,"attrs":1739},{"id":1740,"body":1741},"b75761b9-35d6-435c-bc2e-da2059bc691f",[1742],{"_uid":1743,"markdown":1744,"component":974},"i-808f8c89-9b09-47ab-beef-11e6f8cf7ea9","You need to be aware of size restrictions for the many different types of Facebook images when you're building or updating your Facebook profile or page.",{"type":55,"attrs":1746,"content":1747},{"textAlign":134},[1748],{"text":1749,"type":59},"If you’re new to posting pictures on Facebook, you’re going to have some questions. That’s where we come in!",{"type":76,"attrs":1751},{"id":1740,"body":1752},[1753],{"_uid":1754,"content":1755,"component":1093,"showHeader":1094},"i-c7ff3642-ead0-46da-9e14-53ec870421cf",{"tbody":1756,"thead":1881,"fieldtype":1092},[1757,1768,1780,1792,1803,1815,1826,1838,1849,1859,1870],{"_uid":1758,"body":1759,"component":1033},"874acee1-1e29-4946-9f11-ca3d18634cf3",[1760,1763,1766],{"_uid":1761,"value":1762,"component":1026},"530786e9-4bca-4e29-9ca4-530fbe0de8a8"," Profile picture",{"_uid":1764,"value":1765,"component":1026},"75d9660c-5abc-478c-b334-a31b60703df3","800 × 800 px (displayed at 170 × 170 px desktop, 128 × 128 px mobile)",{"_uid":34,"value":1767,"component":1026},"1:1",{"_uid":1769,"body":1770,"component":1033},"57bf57d3-2ad5-4d4e-b0a0-d118d4b5cffc",[1771,1774,1777],{"_uid":1772,"value":1773,"component":1026},"a8228a62-c62b-44bf-82b7-b89817133451","Cover photo",{"_uid":1775,"value":1776,"component":1026},"d4cab496-e740-453d-bf47-30b48230a5b8","851 × 315 px (safe zone: 640 × 312 px centred)",{"_uid":1778,"value":1779,"component":1026},"cef02aa9-c4cc-466d-bdb2-b2b23d54336c","16:9",{"_uid":1781,"body":1782,"component":1033},"e87311fe-a838-4412-817e-12f01fbeaac2",[1783,1786,1789],{"_uid":1784,"value":1785,"component":1026},"644ff6f1-86f5-40d5-a7b2-96e6743ac939","Feed post (landscape)",{"_uid":1787,"value":1788,"component":1026},"16771c1e-16b8-48a4-b7cb-85f8c122de73","1920 × 1005 px",{"_uid":1790,"value":1791,"component":1026},"4e1470c8-3e68-41a9-a2f3-795f9a60b533","1.91:1",{"_uid":1793,"body":1794,"component":1033},"21783be3-bfad-43ff-9855-76a0b1352b1f",[1795,1798,1801],{"_uid":1796,"value":1797,"component":1026},"c20e2a09-459b-490a-b9ef-4a619c738937","Feed post (square)",{"_uid":1799,"value":1800,"component":1026},"35942b4c-fd21-42c2-95b0-a1b2f14bd53e","1200 × 630 px",{"_uid":1802,"value":1767,"component":1026},"d056f782-5b0c-4f59-9a7d-753abb8903ab",{"_uid":1804,"body":1805,"component":1033},"9662ea82-ec55-451e-bddf-68cb0b23c021",[1806,1809,1812],{"_uid":1807,"value":1808,"component":1026},"8d1167bc-f0c6-43d7-9887-58a523a0e030","Feed post (portrait)",{"_uid":1810,"value":1811,"component":1026},"7a832353-aa90-47d6-9226-6b62910faef1","1080 × 1350 px",{"_uid":1813,"value":1814,"component":1026},"147ed530-c364-47c7-b1d3-2fa4d3cb8d6d","4:5",{"_uid":1816,"body":1817,"component":1033},"98a00af8-14c1-4cfc-b20a-59a3b2446b8f",[1818,1821,1824],{"_uid":1819,"value":1820,"component":1026},"8435e1eb-2341-4317-a422-86dbf19f5a78","Video",{"_uid":1822,"value":1823,"component":1026},"9195cbf7-aed6-466c-a5da-d164b6472318","1280 × 720 px",{"_uid":1825,"value":1779,"component":1026},"7dbb2047-903e-4889-9c07-d6890c1f16fc",{"_uid":1827,"body":1828,"component":1033},"69c26466-f323-4f79-94af-9538a9ae0433",[1829,1832,1835],{"_uid":1830,"value":1831,"component":1026},"3b80f1a7-3859-47f7-bc0d-7c148c271d5c","Story \u002F Reels",{"_uid":1833,"value":1834,"component":1026},"9f1f8abe-03c2-4110-a65f-cfdf030e358e","1080 × 1920 px",{"_uid":1836,"value":1837,"component":1026},"323b12eb-62cd-4c55-8fb6-de98900299d2","9:16",{"_uid":1839,"body":1840,"component":1033},"f71ac37e-e4fc-4464-a5c4-6fb728bbb3f7",[1841,1844,1847],{"_uid":1842,"value":1843,"component":1026},"ee65f7b5-0c70-48df-b811-17ab94c6d933","Image Ad",{"_uid":1845,"value":1846,"component":1026},"335e71f4-c0a2-4235-8e18-f377b68aa7e1","1080 x 1080 pixels",{"_uid":1848,"value":1767,"component":1026},"17878ccc-4e6a-4d95-859a-25544df503ea",{"_uid":1850,"body":1851,"component":1033},"56a2596b-9f36-4392-bcc7-e666c60f9975",[1852,1855,1857],{"_uid":1853,"value":1854,"component":1026},"b47afde8-6b50-4591-9827-4010abe313d8","Video Ad",{"_uid":1856,"value":1846,"component":1026},"0735071b-c0e8-4e34-b004-f9fe9d65c250",{"_uid":1858,"value":1767,"component":1026},"ad8ff78c-1f8c-4e45-9a55-229ebb7ca235",{"_uid":1860,"body":1861,"component":1033},"c2c348db-a901-453b-a016-6155eba3d73f",[1862,1865,1868],{"_uid":1863,"value":1864,"component":1026},"cb671eae-9d95-4207-88c0-0e74b1321470","Messenger Ad",{"_uid":1866,"value":1867,"component":1026},"9c1aac6e-550c-4b69-a548-b26f6769f701","1200 × 628 px",{"_uid":1869,"value":1791,"component":1026},"3d7c166f-21e6-492a-aa31-109b6650d6e4",{"_uid":1871,"body":1872,"component":1033},"20318ca1-df36-41cf-9412-2aa9fc5c5c93",[1873,1876,1879],{"_uid":1874,"value":1875,"component":1026},"00cc1cfb-19e0-4deb-a015-f67ac83ccb91","Carousel ad (per card)",{"_uid":1877,"value":1878,"component":1026},"5c9d0f73-18aa-4cf6-a55f-a97486effa0c","1080 × 1080 px",{"_uid":1880,"value":1767,"component":1026},"96319dfd-8c2b-4ab9-be2a-ec8d492c511b",[1882,1885,1888],{"_uid":1883,"value":1884,"component":1085},"31adcc86-3a3f-46d9-8fe0-1caa0e8b0203","Facebook Sizes",{"_uid":1886,"value":1887,"component":1085},"82967deb-889a-4f6d-931a-467d95b97f3e","Recommended Sizes",{"_uid":1889,"value":1890,"component":1085},"85cc10c5-1e10-4852-adea-455831a8193f","Aspect ratio",{"type":55,"attrs":1892,"content":1893},{"textAlign":134},[1894,1896,1909],{"text":1895,"type":59},"For image size specifications across every major platform, Instagram, TikTok, YouTube, LinkedIn, and more, the ",{"text":1897,"type":59,"marks":1898},"social media image sizes guide ",[1899],{"type":131,"attrs":1900},{"href":1901,"uuid":1902,"anchor":134,"target":1708,"linktype":1903,"story":1904},"\u002Fguide\u002Fsocial-media-image-sizes","1fb4708c-87aa-448f-8416-533b584e2164","story",{"name":1905,"id":1906,"uuid":1902,"slug":1907,"url":1908,"full_slug":1908,"_stopResolving":1094},"Social media image sizes",168280130265410,"social-media-image-sizes","guide\u002Fsocial-media-image-sizes",{"text":1910,"type":59},"covers all platforms in one place.",{"type":55,"attrs":1912,"content":1913},{"textAlign":134},[1914],{"text":1737,"type":59},{"type":76,"attrs":1916},{"id":1740,"body":1917},[1918],{"_uid":1919,"markdown":1920,"component":974},"i-61e4a35f-9843-4919-94a5-7ad300e22434","You need to be aware of size restrictions for the many different types of Facebook images when you're building or updating your Facebook Profile or Page.",{"type":55,"attrs":1922,"content":1923},{"textAlign":134},[1924],{"text":1749,"type":59},{"type":76,"attrs":1926},{"id":1740,"body":1927},[1928],{"_uid":1929,"asset":1930,"component":1943,"description":1944},"i-ba5068da-c68b-4b74-9316-3fc82b6be95f",[1931],{"_uid":1932,"asset":1933,"device":1941,"component":1942},"d85974d8-985f-43a9-a883-5e5040ea8cec",[1934],{"_uid":1935,"image":1936,"imageAlt":1940,"component":39},"9167c63d-fd11-42f6-bce2-6033af8637c1",{"id":1937,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":1938,"copyright":34,"fieldtype":36,"meta_data":1939,"is_external_url":16},17880438,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1600x1112\u002Fe47ea9e9e1\u002Ffacebook_size_guide-_facebook_cover_photo_sizes_and_more_image_1.png",{},"Blog Image","none","DeviceMockup","BlogComponentImage","Image courtesy of [**Solen Feyissa**](https:\u002F\u002Funsplash.com\u002F@solenfeyissa?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText) on [**Unsplash**](https:\u002F\u002Funsplash.com\u002Fs\u002Fphotos\u002Ffacebook?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText)",{"type":55,"attrs":1946,"content":1947},{"textAlign":134},[1948],{"text":1949,"type":59},"We know it can seem daunting, mainly because Facebook constantly updates its layout and requirements. But if you’re uploading images to your Facebook Page, it’s crucial to ensure you’re uploading them in the correct format and size.",{"type":55,"attrs":1951,"content":1952},{"textAlign":134},[1953],{"text":1954,"type":59},"In this guide, we’ll cover the recommended sizes for each of the different image types on Facebook, including profile photo size, cover (or header) photo, event cover photo, video files, story, and post image sizes.",{"type":55,"attrs":1956,"content":1957},{"textAlign":134},[1958],{"text":1959,"type":59},"We’ll also talk about the minimum image sizes and maximum file sizes that Facebook allows and some best practices to consider when designing each of them. And we’ll get into the nitty-gritty of the recommended pixels for mobile and desktop devices.",{"type":76,"attrs":1961},{"id":1740,"body":1962},[1963],{"_uid":1964,"title":82,"button":1965,"component":94,"description":95,"backgroundColor":96},"i-dcfc652f-4323-4aa4-abe5-982e6c21cda0",[1966],{"_uid":1967,"icon":34,"link":1968,"size":90,"text":91,"type":92,"component":93},"46bc5517-6e12-41ca-af19-9daf511a8a5c",{"id":1969,"url":34,"linktype":1903,"fieldtype":89,"cached_url":1970,"story":1971},"11ae4382-cb78-4cd7-8a2e-7a3849ab3cd8","download",{"name":1972,"id":1973,"uuid":1969,"slug":1970,"url":1970,"full_slug":1970,"_stopResolving":1094},"App download page",485643018,{"type":98,"attrs":1975,"content":1976},{"level":100,"textAlign":134},[1977],{"text":1978,"type":59,"marks":1979},"Facebook profile picture size",[1980],{"type":68},{"type":55,"attrs":1982,"content":1983},{"textAlign":134},[1984],{"text":1985,"type":59},"The image you select for your profile picture will be seen everywhere - next to any comments you leave, in the popup when someone hovers over your page name, and when someone visits your page. Your Facebook profile picture will display as follows:",{"type":175,"content":1987},[1988,1999,2010],{"type":178,"content":1989},[1990],{"type":55,"attrs":1991,"content":1992},{"textAlign":134},[1993,1995],{"text":1994,"type":59},"Desktop: ",{"text":1996,"type":59,"marks":1997},"170 pixels wide x 170 pixels tall",[1998],{"type":68},{"type":178,"content":2000},[2001],{"type":55,"attrs":2002,"content":2003},{"textAlign":134},[2004,2006],{"text":2005,"type":59},"Mobile (smartphones): ",{"text":2007,"type":59,"marks":2008},"128 pixels wide x 128 pixels tall",[2009],{"type":68},{"type":178,"content":2011},[2012],{"type":55,"attrs":2013,"content":2014},{"textAlign":134},[2015,2017],{"text":2016,"type":59},"Mobile (feature phones): ",{"text":2018,"type":59,"marks":2019},"36 pixels wide x 36 pixels tall",[2020],{"type":68},{"type":55,"attrs":2022,"content":2023},{"textAlign":134},[2024,2026,2032],{"text":2025,"type":59},"You can upload a larger picture than this as long you keep in mind that your image will be",{"text":2027,"type":59,"marks":2028}," cropped to a 1:1 aspect ratio",[2029],{"type":131,"attrs":2030},{"href":2031,"uuid":134,"anchor":134,"target":1708,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fdesign-tips\u002Fwhat-is-the-aspect-ratio",{"text":2033,"type":59},", which is a square image. But there’s no reason to upload an overly large photo unless you’re worried that your image might lose some details at a small size.",{"type":55,"attrs":2035,"content":2036},{"textAlign":134},[2037],{"text":2038,"type":59},"We recommend selecting an eye-catching image distinct enough that a viewer can identify you or your brand from the profile picture.",{"type":55,"attrs":2040,"content":2041},{"textAlign":134},[2042,2044,2050],{"text":2043,"type":59},"Ideally, this image should be a portrait of you (if you're the main focus of the Page) or your",{"text":2045,"type":59,"marks":2046}," brand’s logo",[2047],{"type":131,"attrs":2048},{"href":2049,"uuid":134,"anchor":134,"target":1708,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fvector-logo-design\u002F",{"text":2051,"type":59},". Remember, this will be the image your friends, customers, and followers recognize you by, so it’s crucial to find a picture representing you or your brand.",{"type":55,"attrs":2053,"content":2054},{"textAlign":134},[2055,2059],{"text":2056,"type":59,"marks":2057},"Note",[2058],{"type":68},{"text":2060,"type":59},": Facebook has changed the location where your profile image is displayed for Business pages. Business profile images now appear on the left side of a user’s screen. This helps people differentiate personal accounts from business accounts.",{"type":55,"attrs":2062,"content":2063},{"textAlign":134},[2064],{"text":2065,"type":59},"Make sure to consider how your profile photo will fit with your cover photo design. Because Facebook overlays these two images, you can get creative with this feature. You should try and match your profile picture with your cover photo's color scheme and follow through with your post images to create a uniform look.",{"type":55,"attrs":2067,"content":2068},{"textAlign":134},[2069],{"text":2070,"type":59},"Here’s a great example of the creative combination of the profile picture and cover photo:",{"type":76,"attrs":2072},{"id":1740,"body":2073},[2074],{"_uid":2075,"component":2076,"largeSource":34,"smallSource":34,"mediumSource":2077},"i-81c3194e-2361-4f44-91bb-23cd8052fa95","BlogPinterestEmbed","\u003Ciframe src=\"https:\u002F\u002Fassets.pinterest.com\u002Fext\u002Fembed.html?id=447756387934030955\" height=\"436\" width=\"100%\" frameborder=\"0\" scrolling=\"no\" class=\"pinterest-embed\" >\u003C\u002Fiframe>",{"type":55,"attrs":2079,"content":2080},{"textAlign":134},[2081],{"text":2082,"type":59,"marks":2083},"It’s important to consider how the picture will look on different devices, so note the required pixels on desktop and mobile. Mobile has a vertical orientation. Always consider how things will look to a mobile user or iPad user compared to a desktop user.",[2084],{"type":520,"attrs":2085},{"color":522},{"type":76,"attrs":2087},{"id":1740,"body":2088},[2089,2092],{"_uid":2090,"component":2076,"largeSource":34,"smallSource":34,"mediumSource":2091},"i-bc5a865f-d167-419c-973f-f56c11441958","\u003Ciframe src=\"https:\u002F\u002Fassets.pinterest.com\u002Fext\u002Fembed.html?id=987977236974383122\" height=\"663\" width=\"100%\" frameborder=\"0\" scrolling=\"no\" class=\"pinterest-embed\" >\u003C\u002Fiframe>",{"_uid":2093,"markdown":2094,"component":974},"i-0cee6eb5-9483-48ef-87e6-b8d1f7eb9b6d","Facebook will automatically crop the image you upload into a square photo, but you can choose which section of the image you want the square to be centered on.",{"type":55,"attrs":2096,"content":2097},{"textAlign":134},[2098,2100,2106,2108,2112],{"text":2099,"type":59},"The easiest way to create a Facebook Profile Picture is to use",{"text":2101,"type":59,"marks":2102}," Linearity's image template",[2103],{"type":131,"attrs":2104},{"href":2105,"uuid":134,"anchor":134,"target":1708,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates",{"text":2107,"type":59},", automatically creating an artboard with the correct size. This will help you avoid any major sizing ",{"text":2109,"type":59,"marks":2110},"faux pas",[2111],{"type":124},{"text":243,"type":59},{"type":98,"attrs":2114,"content":2115},{"level":100,"textAlign":134},[2116],{"text":2117,"type":59,"marks":2118},"Facebook cover photo size",[2119],{"type":68},{"type":55,"attrs":2121,"content":2122},{"textAlign":134},[2123],{"text":2124,"type":59},"Your cover photo, also known as the Facebook Banner Image, appears at the top of your page.",{"type":175,"content":2126},[2127,2137,2148,2159],{"type":178,"content":2128},[2129],{"type":55,"attrs":2130,"content":2131},{"textAlign":134},[2132,2133],{"text":1994,"type":59},{"text":2134,"type":59,"marks":2135},"820 pixels wide x 312 pixels tall",[2136],{"type":68},{"type":178,"content":2138},[2139],{"type":55,"attrs":2140,"content":2141},{"textAlign":134},[2142,2144],{"text":2143,"type":59},"Mobile: ",{"text":2145,"type":59,"marks":2146},"640 pixels wide x 360 pixels tall",[2147],{"type":68},{"type":178,"content":2149},[2150],{"type":55,"attrs":2151,"content":2152},{"textAlign":134},[2153,2155],{"text":2154,"type":59},"The minimum size allowed by Facebook is ",{"text":2156,"type":59,"marks":2157},"400 pixels wide x 150 pixels tall",[2158],{"type":68},{"type":178,"content":2160},[2161],{"type":55,"attrs":2162,"content":2163},{"textAlign":134},[2164,2166],{"text":2165,"type":59},"The ideal file size is less than ",{"text":2167,"type":59,"marks":2168},"100 KB",[2169],{"type":68},{"type":55,"attrs":2171,"content":2172},{"textAlign":134},[2173],{"text":2174,"type":59},"The most crucial thing to keep in mind when creating your Facebook Cover Photo is that you should make sure your most important content is centered in the image.",{"type":55,"attrs":2176,"content":2177},{"textAlign":134},[2178],{"text":2179,"type":59},"Facebook crops the cover photo differently on desktop (820×312px) and mobile (640×360px). Design at 851×315px but keep all critical content, text, logos, key visuals, within the central 640×312px area to ensure nothing is cut off on any device. Avoid placing anything in the bottom-left corner where your profile picture overlaps. Upload as a PNG under 100KB for the sharpest result, Facebook compresses larger files aggressively.",{"type":55,"attrs":2181,"content":2182},{"textAlign":134},[2183],{"text":2184,"type":59},"If you have content on the sides or the top and bottom edges of your cover photo, there's a risk that it might be cut off on mobile devices. Again, you should ensure that the most critical information is at the center of your banner Image.",{"type":55,"attrs":2186,"content":2187},{"textAlign":134},[2188],{"text":2189,"type":59},"To avoid compression of your image, upload a JPG or PNG file (if you have text or a logo in your cover image, PNG works best).",{"type":76,"attrs":2191},{"id":1740,"body":2192},[2193],{"_uid":2194,"title":2195,"button":2196,"component":94,"description":2202,"backgroundColor":508},"i-fc081316-d342-4227-ab9c-81c907255ba5","Become a Logo Design Pro",[2197],{"_uid":2198,"icon":34,"link":2199,"size":90,"text":2201,"type":92,"component":93},"b91df1ab-b090-4a9b-a437-cfcf08a4ed6f",{"id":34,"url":2200,"linktype":88,"fieldtype":89,"cached_url":2200},"https:\u002F\u002Fwww.linearity.io\u002Fuse-cases\u002Flogo-maker\u002F","Start Designing","Master the art of logo design with our comprehensive course. Perfect for all skill levels, learn to create memorable and effective logos for any brand.",{"type":55,"attrs":2204,"content":2205},{"textAlign":134},[2206],{"text":2207,"type":59},"One thing you can do to help your profile grab your audience’s attention is to incorporate video content by using a video for your header image. This simple effort will make your page stand out.",{"type":55,"attrs":2209,"content":2210},{"textAlign":134},[2211],{"text":2212,"type":59},"There’s a lot of competition on social media networks, so utilizing savvy marketing strategies can boost your brand. And using a cover video with a product feature is far more impactful than a generic image.",{"type":55,"attrs":2214,"content":2215},{"textAlign":134},[2216,2218,2224],{"text":2217,"type":59},"You’ll also want to be aware of balancing the color theme and color palette with the branding elements and other images on your profile. For example, if a logo is used as the profile image, use",{"text":2219,"type":59,"marks":2220}," white space",[2221],{"type":131,"attrs":2222},{"href":2223,"uuid":134,"anchor":134,"target":1708,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fwhite-space-in-design\u002F",{"text":2225,"type":59}," and other design elements to naturally incorporate the logo and header.",{"type":55,"attrs":2227,"content":2228},{"textAlign":134},[2229],{"text":2230,"type":59},"And, as always, be mindful of the display sizes and use a high-quality image for your header image.",{"type":76,"attrs":2232},{"id":1740,"body":2233},[2234],{"_uid":2235,"asset":2236,"component":1943,"description":34},"i-4c103b66-90f4-4b29-9011-11dec497836e",[2237],{"_uid":2238,"asset":2239,"device":1941,"component":1942},"cde66176-9436-4e6f-8227-73e6dd131c4e",[2240],{"_uid":2241,"image":2242,"imageAlt":39,"component":39},"bbd62891-32f5-4f29-910b-800fc205cb8a",{"id":2243,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":2244,"copyright":34,"fieldtype":36,"meta_data":2245,"is_external_url":16},17880433,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1600x900\u002F303ac9852f\u002Ffacebook_size_guide-_facebook_cover_photo_sizes_and_more_image_2.png",{},{"type":98,"attrs":2247,"content":2248},{"level":100,"textAlign":134},[2249],{"text":2250,"type":59,"marks":2251},"Facebook event cover photo size",[2252],{"type":68},{"type":55,"attrs":2254,"content":2255},{"textAlign":134},[2256],{"text":2257,"type":59},"The recommended size for your Facebook event banner is:",{"type":175,"content":2259},[2260],{"type":178,"content":2261},[2262],{"type":55,"attrs":2263,"content":2264},{"textAlign":134},[2265,2269],{"text":2266,"type":59,"marks":2267},"1920×1005px",[2268],{"type":68},{"text":2270,"type":59}," (1.91:1 aspect ratio) for best quality. The older 1200×628px spec still works but may show slight pixelation on larger screens. Keep all key event details, date, title, location, within the central area as sides are trimmed on mobile.",{"type":55,"attrs":2272,"content":2273},{"textAlign":134},[2274,2276,2280],{"text":2275,"type":59},"Be sure to consider this when planning out your content. (",{"text":2277,"type":59,"marks":2278},"Don’t worry, we’ve got a ready-made template for this one, too!",[2279],{"type":124},{"text":2281,"type":59},")",{"type":76,"attrs":2283},{"id":1740,"body":2284},[2285],{"_uid":2286,"asset":2287,"component":1943,"description":34},"i-86e4c581-2876-46b5-b28a-49f97deb88a1",[2288],{"_uid":2289,"asset":2290,"device":1941,"component":1942},"4205b412-0158-4b7e-8a15-3d250a6b26f7",[2291],{"_uid":2292,"image":2293,"imageAlt":1940,"component":39},"b981e197-7f3b-4028-9425-a573c95ad6ef",{"id":2294,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":2295,"copyright":34,"fieldtype":36,"meta_data":2296,"is_external_url":16},17880436,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1411x857\u002F3260661d0f\u002Ffacebook_size_guide-_facebook_cover_photo_sizes_and_more_image_3.png",{},{"type":55,"attrs":2298,"content":2299},{"textAlign":134},[2300],{"text":2301,"type":59,"marks":2302},"Facebook event cover photos are not displayed the same size as a standard Page’s cover photo. A normal cover photo is smaller, and event cover photos display at a higher resolution.",[2303],{"type":520,"attrs":2304},{"color":522},{"type":76,"attrs":2306},{"id":1740,"body":2307},[2308],{"_uid":2309,"markdown":2310,"component":974},"i-b2dca2c5-c156-4ad1-b431-c8290ac2e0ff","Just as with a standard cover photo, be sure to put your essential information in the center of the image so that you don’t risk having it cut off when it’s displayed on a mobile device.",{"type":55,"attrs":2312,"content":2313},{"textAlign":134},[2314],{"text":2315,"type":59},"The cut-off isn’t that significant; just don’t put your info on the edge of your image’s sides, and you should be fine. It cuts off more from the sides of your image than from the top or bottom, so be aware of that as well.",{"type":55,"attrs":2317,"content":2318},{"textAlign":134},[2319],{"text":2320,"type":59},"With an eye-catching, correctly sized image, you’ll be able to capture the attention of a larger portion of your audience. Our pre-made template will give you the perfect event banner size so you can focus your time and energy on designing stunning images for your events.",{"type":98,"attrs":2322,"content":2323},{"level":100,"textAlign":134},[2324],{"text":2325,"type":59,"marks":2326},"Facebook post size",[2327],{"type":68},{"type":55,"attrs":2329,"content":2330},{"textAlign":134},[2331,2333,2337],{"text":2332,"type":59},"There is a little bit of wiggle room here, but our Linearity Curve template and recommended size for this image is ",{"text":2334,"type":59,"marks":2335},"1200 pixels wide x 630 pixels tall",[2336],{"type":68},{"text":243,"type":59},{"type":175,"content":2339},[2340],{"type":178,"content":2341},[2342],{"type":55,"attrs":2343,"content":2344},{"textAlign":134},[2345,2347],{"text":2346,"type":59},"The minimum requirements are ",{"text":2348,"type":59,"marks":2349},"600 pixels wide x 315 pixels tall",[2350],{"type":68},{"type":76,"attrs":2352},{"id":1740,"body":2353},[2354],{"_uid":2355,"markdown":2356,"component":974},"i-fd0e5ca2-83ef-4d9e-bead-b3cb88165e4b","A Facebook Post is the most fundamental way to interact with your followers by posting text, images, or a GIF to your Page.",{"type":55,"attrs":2358,"content":2359},{"textAlign":134},[2360],{"text":2361,"type":59,"marks":2362},"The best course of action for this type of image post is to upload an image that is either a square or in a 3:2 aspect ratio. If your image isn’t in one of those configurations, there's a good chance that Facebook might crop it down to a thumbnail of those dimensions.",[2363],{"type":520,"attrs":2364},{"color":522},{"type":76,"attrs":2366},{"id":1740,"body":2367},[2368],{"_uid":2369,"markdown":2370,"component":974},"i-e730d86f-b086-49d8-a80d-8912be26d6c8","**1200 pixels wide x 1200 pixels tall**",{"type":55,"attrs":2372,"content":2373},{"textAlign":134},[2374],{"text":2375,"type":59},"Just keep in mind that Facebook might cut off some of your information if your image is not in the correct size or dimension. Consider this by starting with an image of the right size or using our Linearity Curve project preset templates.",{"type":55,"attrs":2377,"content":2378},{"textAlign":134},[2379,2381,2387,2389,2395],{"text":2380,"type":59},"Two classic photography tips are to use the",{"text":2382,"type":59,"marks":2383}," golden ratio",[2384],{"type":131,"attrs":2385},{"href":2386,"uuid":134,"anchor":134,"target":1708,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fdesign-tips\u002Fgolden-ratio",{"text":2388,"type":59}," and the",{"text":2390,"type":59,"marks":2391}," rule of thirds",[2392],{"type":131,"attrs":2393},{"href":2394,"uuid":134,"anchor":134,"target":1708,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Frule-of-thirds\u002F",{"text":2396,"type":59}," to make your images more appealing. The golden ratio helps you create visually appealing compositions using the Fibonacci sequence mathematical equation.",{"type":55,"attrs":2398,"content":2399},{"textAlign":134},[2400],{"text":2401,"type":59},"The rule of thirds creates a balanced and eye-catching design by dividing the image into 9 rectangles that you can use to center your photo, as shown in the image below.",{"type":76,"attrs":2403},{"id":1740,"body":2404},[2405],{"_uid":2406,"asset":2407,"component":1943,"description":2417},"i-605ab9d4-b9f5-4a10-9898-c2c0583ac1c6",[2408],{"_uid":2409,"asset":2410,"device":1941,"component":1942},"ca9ed363-08d1-4674-93ed-d55d30f46d10",[2411],{"_uid":2412,"image":2413,"imageAlt":1940,"component":39},"89bb38eb-a5ed-4897-9999-84941fc65236",{"id":2414,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":2415,"copyright":34,"fieldtype":36,"meta_data":2416,"is_external_url":16},17880437,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1300x905\u002F889752ac04\u002Ffacebook_size_guide-_facebook_cover_photo_sizes_and_more_image_4.png",{},"Image Courtesy of [White Wall](https:\u002F\u002Fwww.whitewall.com\u002Fus\u002Fmag\u002Fgolden-ratio#:\\~:text=The%20Golden%20Ratio%20in%20Photography&text=The%20photograph%20is%20divided%20into,lines%20and%20at%20their%20intersections)",{"type":55,"attrs":2419,"content":2420},{"textAlign":134},[2421],{"text":2422,"type":59},"Facebook supports three post image orientations: choose based on your content: landscape (1200×630px) for standard posts and link previews, square (1080×1080px) for product shots and brand graphics, and portrait (1080×1350px) for mobile-first content. Portrait images take up more vertical feed space on mobile and tend to drive higher engagement in 2026 as Facebook's algorithm increasingly favours vertical formats.",{"type":55,"attrs":2424,"content":2425},{"textAlign":134},[2426,2428,2432],{"text":2427,"type":59},"And let’s not forget about posting videos on Facebook! The optimal Facebook video size is ",{"text":2429,"type":59,"marks":2430},"1280 pixels wide x 720 pixels tall",[2431],{"type":68},{"text":2433,"type":59}," (standard 720p video).",{"type":55,"attrs":2435,"content":2436},{"textAlign":134},[2437],{"text":2438,"type":59},"Uploading video content is a fantastic way to engage with your audience. You must make sure your video is long enough to inform your audience but short enough to keep their attention.",{"type":76,"attrs":2440},{"id":1740,"body":2441},[2442],{"_uid":2443,"markdown":2444,"component":974},"i-8c17a729-cb15-4507-a91d-a31361036c08","The maximum video length that Facebook allows is 240 minutes (4 hours), but the ideal time for engagement and audience attention spans is between 2 and 5 minutes.",{"type":98,"attrs":2446,"content":2447},{"level":100,"textAlign":134},[2448],{"text":2449,"type":59,"marks":2450},"Facebook story size",[2451],{"type":68},{"type":55,"attrs":2453,"content":2454},{"textAlign":134},[2455,2457,2463],{"text":2456,"type":59},"Facebook Stories are a fairly recent Facebook feature that can add an extra boost to your profile. The",{"text":2458,"type":59,"marks":2459}," Story feature",[2460],{"type":131,"attrs":2461},{"href":2462,"uuid":134,"anchor":134,"target":1708,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fsocial-media-stories",{"text":2464,"type":59}," is great for quick, engaging content. You can use filters, add text, and draw designs on the screen to give your Story post some added personalization. Facebook Stories are designed to take up the full phone screen on mobile in portrait mode.",{"type":175,"content":2466},[2467],{"type":178,"content":2468},[2469],{"type":55,"attrs":2470,"content":2471},{"textAlign":134},[2472,2474],{"text":2473,"type":59},"The ideal size for Facebook Stories is ",{"text":2475,"type":59,"marks":2476},"1080 pixels wide x 1920 pixels tall (HD 1080p)",[2477],{"type":68},{"type":55,"attrs":2479,"content":2480},{"textAlign":134},[2481],{"text":2482,"type":59},"Facebook Reels use the same dimensions as Stories: 1080×1920px (9:16). Reels can be up to 90 seconds long and are designed for full-screen vertical viewing. They appear in a dedicated Reels tab and in the main feed. Apply the same safe zone rules as Stories, keep critical content away from the top 14% and bottom 35% of the frame where UI elements appear.",{"type":55,"attrs":2484,"content":2485},{"textAlign":134},[2486],{"text":2487,"type":59},"Keep all critical content, text, logos, CTAs, within the central safe zone. Avoid the top 14% (approximately 250px) where the profile picture and UI appear, and the bottom 35% (approximately 625px) where captions and buttons appear. The safe content area is roughly 1080×960px in the vertical centre of the frame.",{"type":76,"attrs":2489},{"id":1740,"body":2490},[2491],{"_uid":2492,"markdown":2493,"component":974},"i-62f1f350-4a16-4822-802c-4690b1cf55ff","[Instagram Story](https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Finstagram-size-guide)",{"type":55,"attrs":2495,"content":2496},{"textAlign":134},[2497],{"text":2498,"type":59},"Because these Stories are short and only viewable for a short period of time, you’ll need to take extra care that they're catchy and visually appealing because you have a limited time to make an impression on the viewer.",{"type":55,"attrs":2500,"content":2501},{"textAlign":134},[2502],{"text":2503,"type":59},"Here's an example of how Facebook Stories are displayed at the top of a mobile home screen.",{"type":55,"attrs":2505,"content":2506},{"textAlign":134},[2507,2509,2513],{"text":2508,"type":59},"You’ll want to use a 9:16 ratio for Story graphics, and make sure not to pick an image with a width smaller than ",{"text":2510,"type":59,"marks":2511},"500 pixels",[2512],{"type":68},{"text":243,"type":59},{"type":76,"attrs":2515},{"id":1740,"body":2516},[2517],{"_uid":2518,"markdown":2519,"component":974},"i-dfb99fcb-b8fc-4b99-904c-0881142b7a79","Tip: If your Story has text, you should ensure the bottom 14% (250 pixels) doesn’t have any text to ensure your text isn’t cut off.",{"type":55,"attrs":2521,"content":2522},{"textAlign":134},[2523],{"text":2524,"type":59},"You’ll also want to keep in mind that the Story feature looks different on mobile than on desktop.",{"type":76,"attrs":2526},{"id":1740,"body":2527},[2528],{"_uid":2529,"title":2530,"button":2531,"component":94,"description":2536,"backgroundColor":2537},"i-0106d505-9ff0-4b84-b61b-a9fde1785358","Get creative with Linearity Curve.",[2532],{"_uid":2533,"icon":34,"link":2534,"size":90,"text":91,"type":92,"component":93},"ab8ec427-3ef0-40af-8b47-068470d88a74",{"id":34,"url":2535,"linktype":88,"fieldtype":89,"cached_url":2535},"https:\u002F\u002Fauth.linearity.io\u002Fregister","All the tools you need to create comic and share them with your squad.\n\n","purple",{"type":98,"attrs":2539,"content":2540},{"level":100,"textAlign":134},[2541],{"text":2542,"type":59,"marks":2543},"Facebook ads size",[2544],{"type":68},{"type":55,"attrs":2546,"content":2547},{"textAlign":134},[2548],{"text":2549,"type":59},"Facebook Ads are a popular choice for companies and influencers with an engaged audience on Facebook and Instagram. To run Facebook Ads, you need a Facebook Business account. Here's our Facebook Ads image size guide:",{"type":175,"content":2551},[2552,2565,2577,2590],{"type":178,"content":2553},[2554],{"type":55,"attrs":2555,"content":2556},{"textAlign":134},[2557,2559,2563],{"text":2558,"type":59},"Facebook Image Ads: at least ",{"text":2560,"type":59,"marks":2561},"1080 pixels wide x 1080 pixels tall",[2562],{"type":68},{"text":2564,"type":59}," displayed at about 2:1 aspect ratio (there's no limit to the resolution you can upload)",{"type":178,"content":2566},[2567],{"type":55,"attrs":2568,"content":2569},{"textAlign":134},[2570,2572,2575],{"text":2571,"type":59},"Facebook Video Ads should be at least ",{"text":2560,"type":59,"marks":2573},[2574],{"type":68},{"text":2576,"type":59}," at 1:1 aspect ratio (there's no limit to the resolution)",{"type":178,"content":2578},[2579],{"type":55,"attrs":2580,"content":2581},{"textAlign":134},[2582,2584,2588],{"text":2583,"type":59},"Facebook Story Ads are recommended to be ",{"text":2585,"type":59,"marks":2586},"1080 pixels wide x 1920 pixels tall",[2587],{"type":68},{"text":2589,"type":59}," (HD 1080p) at 9:16 aspect ratio",{"type":178,"content":2591},[2592],{"type":55,"attrs":2593,"content":2594},{"textAlign":134},[2595,2597,2600],{"text":2596,"type":59},"Facebook Messenger Image Ads are recommended to be sized to ",{"text":2560,"type":59,"marks":2598},[2599],{"type":68},{"text":2601,"type":59}," at 9:16 aspect ratio (upload the highest resolution at this aspect ratio)",{"type":55,"attrs":2603,"content":2604},{"textAlign":134},[2605],{"text":2606,"type":59},"Ads are displayed at 4:5 aspect ratio on mobile. Here's a glimpse at how Facebook Ads appear on a user's screen.",{"type":76,"attrs":2608},{"id":1740,"body":2609},[2610],{"_uid":2611,"asset":2612,"component":1943,"description":2622},"i-36eefb4d-5bae-4aee-902e-a04bb8e00c6b",[2613],{"_uid":2614,"asset":2615,"device":1941,"component":1942},"f07a60f1-78b9-4b0c-8005-a056d6ee50af",[2616],{"_uid":2617,"image":2618,"imageAlt":1940,"component":39},"532b4b91-2300-4814-a4c4-e1410fb55af8",{"id":2619,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":2620,"copyright":34,"fieldtype":36,"meta_data":2621,"is_external_url":16},17880434,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F924x894\u002F1c7439abe5\u002Ffacebook_size_guide-_facebook_cover_photo_sizes_and_more_image_5.png",{},"Image Source: [Facebook](https:\u002F\u002Fwww.facebook.com\u002F)",{"type":55,"attrs":2624,"content":2625},{"textAlign":134},[2626,2628,2634],{"text":2627,"type":59},"With",{"text":2629,"type":59,"marks":2630}," Facebook for Business",[2631],{"type":131,"attrs":2632},{"href":2633,"uuid":134,"anchor":134,"target":1708,"linktype":88},"https:\u002F\u002Fwww.facebook.com\u002Fbusiness\u002Ftools\u002Fads-manager",{"text":2635,"type":59},", you can manage your ads and track how they perform with little knowledge of digital ads.",{"type":76,"attrs":2637},{"id":1740,"body":2638},[2639],{"_uid":2640,"markdown":2641,"component":974},"i-a4448eae-b3b8-42b0-9a9c-946430ce03cd","Facebook Ads work great for any business size, from a mom-and-pop shop to a global enterprise. They’re easy to manage and allow for a variety of targeting.",{"type":55,"attrs":2643,"content":2644},{"textAlign":134},[2645,2647,2653],{"text":2646,"type":59},"The key to a great Facebook Ad is to create a visually",{"text":2648,"type":59,"marks":2649}," appealing graphic",[2650],{"type":131,"attrs":2651},{"href":2652,"uuid":134,"anchor":134,"target":1708,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fgraphic-design-examples",{"text":2654,"type":59}," to draw your audience away from Facebook and to your website to make a purchase or view your content.",{"type":55,"attrs":2656,"content":2657},{"textAlign":134},[2658],{"text":2659,"type":59},"With so many ways to display your Ads (videos, posts, stories, and images in Messenger), you’ll need some help ensuring your Ads are sized correctly for each option. And naturally, we’ve got templates for that!",{"type":55,"attrs":2661,"content":2662},{"textAlign":134},[2663],{"text":2664,"type":59},"Read on to learn how to create a new template document in Linearity Curve.",{"type":98,"attrs":2666,"content":2667},{"level":100,"textAlign":134},[2668],{"text":2669,"type":59,"marks":2670},"Creating a new template document",[2671],{"type":68},{"type":55,"attrs":2673,"content":2674},{"textAlign":134},[2675],{"text":2676,"type":59},"Use the Linearity Curve's Document Picker to create a new document with the preset template you want.",{"type":55,"attrs":2678,"content":2679},{"textAlign":134},[2680],{"text":2681,"type":59},"To do so, open the Curve app and look at the top right corner of the gallery, where you’ll find a button with a “Plus” sign on it. Tap that button to bring up the Document Picker.",{"type":55,"attrs":2683,"content":2684},{"textAlign":134},[2685],{"text":2686,"type":59},"At the top of the Document Picker, you’ll see a fixed bar, which you can use to set the name of your new document, invert the document’s width and height, or access the Search Bar to find a specific document template quickly.",{"type":76,"attrs":2688},{"id":1740,"body":2689},[2690],{"_uid":2691,"asset":2692,"component":1943,"description":34},"i-93c31277-1341-4bfd-99db-ab47d5d9eb0f",[2693],{"_uid":2694,"asset":2695,"device":1941,"component":1942},"fc471c14-46ca-41d5-8c91-ed63c9689205",[2696],{"_uid":2697,"image":2698,"imageAlt":1940,"component":39},"b48ef5c1-420a-4bbc-a361-f0a5fda22828",{"id":2699,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":2700,"copyright":34,"fieldtype":36,"meta_data":2701,"is_external_url":16},17880439,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F2000x1392\u002F9bca18a36b\u002Ffacebook_size_guide-_facebook_cover_photo_sizes_and_more_image_6.png",{},{"type":55,"attrs":2703,"content":2704},{"textAlign":134},[2705],{"text":2706,"type":59},"If you’d like to browse through the document template options on your own, you can scroll down to ‘progress’ in the options or choose one of the template categories to jump to the section you need.",{"type":76,"attrs":2708},{"id":1740,"body":2709},[2710],{"_uid":2711,"markdown":2712,"component":974},"i-1fc1b56b-42ad-4444-a570-379096675bd7","We offer templates for Paper, Resolutions, Devices, Icons, and Social.",{"type":55,"attrs":2714,"content":2715},{"textAlign":134},[2716],{"text":2717,"type":59},"When you find the option you need, tap on it, and a new document with those dimensions will be created for you. Simple and easy!",{"type":55,"attrs":2719,"content":2720},{"textAlign":134},[2721,2723,2729],{"text":2722,"type":59},"For even more detailed information on document presets and creating new documents, check out our",{"text":2724,"type":59,"marks":2725}," Learning Hub",[2726],{"type":131,"attrs":2727},{"href":2728,"uuid":134,"anchor":134,"target":1708,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Flearn\u002Fhomescreen#creating-a-new-document",{"text":243,"type":59},{"type":98,"attrs":2731,"content":2732},{"level":100,"textAlign":134},[2733],{"text":2734,"type":59,"marks":2735},"Facebook graphics with Linearity Curve",[2736],{"type":68},{"type":55,"attrs":2738,"content":2739},{"textAlign":134},[2740],{"text":2741,"type":59},"Whether you’re using our guide for your personal profile or your business page, you should be set for success after reading this guide!",{"type":76,"attrs":2743},{"id":1740,"body":2744},[2745],{"_uid":2746,"markdown":2747,"component":974},"i-e9ee7baf-1ed4-448d-b4e1-900ba6b047f3","Making quality graphics is about so much more than just the design. 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Select “All templates” to explore the three collections: Business, Events, and Social Media.\n- Templates are displayed as thumbnails, offering a quick preview of their style and layout.\n- Tap on your chosen template to see it in full. You can zoom in on this preview screen to see all the details.\n- Tap the “Use Template” button to open it in the Editor.\n\n**How to edit Linearity Templates**\n\nIt’s important to remember that all the elements within our templates are fully customizable, so feel free to use as much or as little of the already existing layout, colors, fonts, images, and shapes as desired.\n\nChange up the colors, add your own message with the Text Tool, and swap out any images with your won.\n\nYou can also tap into other intuitive features, such as [**AI backgrounds**](\u002Ffeatures\u002Fai-backgrounds),[ ](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fai-backgrounds\u002F)the [**Brush Tool**](\u002Ffeatures\u002Fbrush-tool), [**Pen Tool**](\u002Ffeatures\u002Fpen-tool), [**Shape Builder**](\u002Ffeatures\u002Fshape-builder), [**Auto Trace**,](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fauto-trace) and more to add even more personal touches to each template.\n\nIn Linearity Move you can also use [**Auto animate**](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fauto-animate\u002F), [**GIF export**](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fgif-export), Animation presets and [**Design and animate mode**](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fdesign-vs-animate-mode\u002F)[.](\u002Ffeatures\u002Fdesign-vs-animate-mode) Let our templates be the starting point for your limitless creativity!\n\n**Don't have Linearity Curve or Move yet?** Quickly download them to start using templates. 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Unless elements have been separated into layers or masks, the objects inside a flat image are not independent design components.",{"type":55,"attrs":5260,"content":5261},{"textAlign":134},[5262],{"type":5233,"attrs":5263},{"id":5264,"alt":34,"src":5265,"title":34,"source":34,"copyright":34,"meta_data":5266},210041378151062,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F2934x1834\u002F9d517845db\u002Fimage-blog-1.png",{"size":5267},"2934x1834",{"type":98,"attrs":5269,"content":5270},{"level":168,"textAlign":134},[5271],{"text":5272,"type":59},"Editing paths",{"type":55,"attrs":5274,"content":5275},{"textAlign":134},[5276],{"text":5277,"type":59},"Vector editing works at the object and geometry level. A designer can select a shape, move its anchor points, change its fill, adjust a stroke, or reuse it elsewhere. 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You stay in control.",{"type":55,"attrs":6439,"content":6440},{"textAlign":134},[6441],{"type":5233,"attrs":6442},{"id":6443,"alt":34,"src":6444,"title":34,"source":34,"copyright":34,"meta_data":6445},210040359725461,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1588x1080\u002Fc1e0dd08f7\u002Fimage-generation.gif",{},{"type":98,"attrs":6447,"content":6448},{"level":100,"textAlign":134},[6449],{"text":6450,"type":59},"How to generate an image with AI",{"type":98,"attrs":6452,"content":6453},{"level":168,"textAlign":134},[6454],{"text":6455,"type":59},"1. Start with the purpose",{"type":55,"attrs":6457,"content":6458},{"textAlign":134},[6459],{"text":6460,"type":59},"Before describing the scene, decide what the image needs to do. A homepage hero, square social post, product announcement and email banner all need different compositions. 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