[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"en\u002Fblog\u002Fflat-illustration-guide":3,"en\u002Fsettings-page":3290,"blog-what-to-read-next-section":5182},{"content":4,"full_slug":3285,"id":3286,"name":3287,"path":96,"published_at":3288,"uuid":3289},{"tag":5,"_uid":2430,"image":2431,"title":2439,"author":2440,"widget":2469,"bgColor":46,"content":2471,"noIndex":15,"noFollow":15,"component":771,"thumbnail":3279,"meta_image":3281,"meta_title":33,"page_title":33,"description":3283,"publishedDate":3284,"hideFromSitemap":15,"meta_description":33},[6,803,2395,2413],{"name":7,"created_at":8,"published_at":9,"updated_at":10,"id":11,"uuid":12,"content":13,"slug":795,"full_slug":796,"sort_by_date":96,"position":797,"tag_list":798,"is_startpage":15,"parent_id":799,"meta_data":96,"group_id":800,"first_published_at":801,"release_id":96,"lang":789,"path":96,"alternates":802,"default_full_slug":96,"translated_slugs":96,"_stopResolving":791},"Creative Insights","2024-08-26T14:14:02.775Z","2025-02-12T14:24:09.248Z","2025-02-12T14:24:09.275Z",540225996,"20320e46-5cb9-4165-8067-0dfa4b555d83",{"_uid":14,"title":7,"noIndex":15,"noFollow":15,"component":16,"reference":17,"meta_image":792,"meta_title":33,"page_title":33,"description":781,"illustration":794,"hideFromSitemap":15,"meta_description":33},"5c205721-21c3-4d91-9d2d-0e954b03006e",false,"BlogCategoryOverviewPage",{"name":18,"created_at":19,"published_at":20,"updated_at":21,"id":22,"uuid":23,"content":24,"slug":782,"full_slug":783,"sort_by_date":96,"position":784,"tag_list":785,"is_startpage":15,"parent_id":786,"meta_data":96,"group_id":787,"first_published_at":788,"release_id":96,"lang":789,"path":96,"alternates":790,"default_full_slug":96,"translated_slugs":96,"_stopResolving":791},"10 animation ideas to get you started with Move","2024-09-25T13:03:01.388Z","2026-09-05T00:16:42.798Z","2026-09-05T00:16:42.816Z",553927338,"6a8edbe8-6525-4d99-aa73-69d3a56cbc0b",{"tag":25,"_uid":27,"image":28,"title":18,"author":39,"widget":41,"bgColor":46,"content":47,"noIndex":15,"noFollow":15,"wistiaId":33,"component":771,"thumbnail":772,"youtubeId":33,"meta_image":776,"meta_title":779,"page_title":33,"description":33,"publishedDate":780,"hideFromSitemap":15,"meta_description":781},[26],"a5aa344d-168e-4b53-8361-fddc26b8616c","052fb883-596e-4db6-a148-53187b2ccc75",[29],{"_uid":30,"image":31,"imageAlt":37,"component":38},"26a25cb2-4940-40c0-8ad9-65949b1ed35e",{"id":32,"alt":33,"name":33,"focus":33,"title":33,"source":33,"filename":34,"copyright":33,"fieldtype":35,"meta_data":36,"is_external_url":15},17435659,"","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fx\u002F3487d0c843\u002Fanimation-ideas-newblogcover.avif","asset",{},"Linearity","Image",[40],"26c4442c-0fbe-4855-95ec-d409af7af3f4",{"id":42,"alt":43,"name":33,"focus":33,"title":43,"source":33,"filename":44,"copyright":33,"fieldtype":35,"meta_data":45,"is_external_url":15},18931935,"Animation ideas to get you started with Move | Linearity","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fbfe0781fa8\u002Fanimation-ideas_widget.png",{},"decor-salmon",[48],{"_uid":49,"content":50,"component":770},"ea33439b-b0e9-4682-840f-b4aacae56bc3",{"type":51,"content":52},"doc",[53,64,74,85,106,123,132,141,147,158,170,177,184,202,212,230,236,243,252,258,285,291,298,316,322,340,346,353,365,375,387,405,412,422,432,444,450,457,469,487,493,510,516,523,527,533,544,550,557,567,573,599,630,637,641,647,665,679,686,696,702,734,751],{"type":54,"content":55},"paragraph",[56],{"text":57,"type":58,"marks":59},"Want to start animating but not sure where to start? 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Animate UI designs for apps",[297],{"type":82},{"type":54,"content":299},[300,302,306,308,314],{"text":301,"type":58},"Do you have ideas for user interfaces or ",{"text":303,"type":58,"marks":304},"static UI\u002FUX wireframes",[305],{"type":82},{"text":307,"type":58}," that you'd like to animate for a presentation? Import your designs into Move and make them come alive with our easy-to-use ",{"text":309,"type":58,"marks":310},"Timeline and Keyframe",[311],{"type":93,"attrs":312},{"href":313,"uuid":96,"anchor":96,"target":97,"linktype":98},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Fmove\u002Fmac\u002Fuser-guide\u002Finterface\u002Ftimeline",{"text":315,"type":58}," features.",{"type":65,"attrs":317},{"id":67,"body":318},[319],{"_uid":320,"emoji":33,"bgColor":46,"markdown":321,"component":73},"i-f66e617d-412d-4405-9fdd-6540cc526c77","Even if you're not a UI\u002FUX designer, animated wireframes are a great addition to your portfolio.",{"type":54,"content":323},[324,329,335],{"text":325,"type":58,"marks":326},"Watch the tutorial video below to follow Linearity's Senior Designer Maddy as she creates ",[327],{"type":61,"attrs":328},{"color":63},{"text":330,"type":58,"marks":331},"animated UI elements",[332],{"type":93,"attrs":333},{"href":334,"uuid":96,"anchor":96,"target":97,"linktype":98},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Ftutorials\u002Fanimate-with-move\u002Fanimating-ui-elements-with-linearity-move-on-ipad",{"text":336,"type":58,"marks":337}," on an iPad:",[338],{"type":61,"attrs":339},{"color":63},{"type":65,"attrs":341},{"id":67,"body":342},[343],{"src":344,"_uid":345,"component":176},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FpjcGuPXaWVI","i-004ceed0-51cb-4e5f-b961-59195849a1fa",{"type":124,"attrs":347,"content":348},{"level":126},[349],{"text":350,"type":58,"marks":351},"5. Rotate different shapes",[352],{"type":82},{"type":54,"content":354},[355,357,363],{"text":356,"type":58},"You can use shapes in so many ways to tell a story. With Linearity Move, you can ",{"text":358,"type":58,"marks":359},"adjust the pivot point",[360],{"type":93,"attrs":361},{"href":362,"uuid":96,"anchor":96,"target":97,"linktype":98},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Ftutorials\u002Fanimate-with-move\u002Fhow-to-edit-pivot-points",{"text":364,"type":58}," on any shape to rotate it on an axis.",{"type":54,"content":366},[367,369,373],{"text":368,"type":58},"To understand the power of this feature, you need to put it into practice and see how it ",{"text":370,"type":58,"marks":371},"adds dynamic movement",[372],{"type":82},{"text":374,"type":58}," to your animation.",{"type":54,"content":376},[377,379,385],{"text":378,"type":58},"Follow the tutorial below, which shows you how to ",{"text":380,"type":58,"marks":381},"make interesting rotating shapes",[382],{"type":93,"attrs":383},{"href":384,"uuid":96,"anchor":96,"target":97,"linktype":98},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Ftutorials\u002Fanimate-with-move\u002Fworkflow-from-curve-to-move",{"text":386,"type":58}," to create momentum and a sense of excitement. You can experiment with moving the pivot points to take it to the next level.",{"type":65,"attrs":388},{"id":67,"body":389},[390,393],{"src":391,"_uid":392,"component":176},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002F5aGAEev7O1g","i-d781cf2f-73a0-421d-a393-cbe86010c189",{"_uid":394,"title":395,"button":396,"component":402,"description":403,"backgroundColor":404},"i-81d5aa7d-1d2e-47b8-a914-623f21e117e2","Ready to create brand assets that pack a punch?",[397],{"_uid":398,"icon":33,"link":399,"size":118,"text":401,"type":120,"component":121},"013c7842-2c89-4a1d-bd7f-c2d00cb00671",{"id":33,"url":400,"linktype":98,"fieldtype":117,"cached_url":400},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002F","Get Started","BlogComponentCta","Visit our Academy for free marketing design courses.\n","purple",{"type":124,"attrs":406,"content":407},{"level":126},[408],{"text":409,"type":58,"marks":410},"6. 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Then, you can rotate the shapes in opposite directions to create a ",{"text":427,"type":58,"marks":428},"psychedelic animated visual",[429],{"type":82},{"text":431,"type":58}," that will capture attention.",{"type":54,"content":433},[434,436,442],{"text":435,"type":58},"Follow the steps in the ",{"text":437,"type":58,"marks":438},"animated photo tutorial",[439],{"type":93,"attrs":440},{"href":441,"uuid":96,"anchor":96,"target":97,"linktype":98},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Ftutorials\u002Fanimate-with-move\u002Fanimated-photo",{"text":443,"type":58}," below to get this animation effect:",{"type":65,"attrs":445},{"id":67,"body":446},[447],{"src":448,"_uid":449,"component":176},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002F3tn69a1rPc4","i-58261ffc-c22b-4661-9aad-6f2b909e6d48",{"type":124,"attrs":451,"content":452},{"level":126},[453],{"text":454,"type":58,"marks":455},"7. Make animated icons",[456],{"type":82},{"type":54,"content":458},[459,461,467],{"text":460,"type":58},"Want to make some versatile assets for a range of ",{"text":462,"type":58,"marks":463},"branding and marketing use cases",[464],{"type":93,"attrs":465},{"href":466,"uuid":96,"anchor":96,"target":97,"linktype":98},"https:\u002F\u002Fwww.linearity.io\u002Fuse-cases\u002Fmarketing-assets\u002F",{"text":468,"type":58},"? 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You can add them to your website, make looping GIFs, turn them into **Slackmoji for your Slack workspace**, or use them in promotional videos.",{"type":54,"content":494},[495,500,506],{"text":496,"type":58,"marks":497},"Take your icons to the next level with our easy-to-follow ",[498],{"type":61,"attrs":499},{"color":63},{"text":501,"type":58,"marks":502},"icon animation tutorial",[503],{"type":93,"attrs":504},{"href":505,"uuid":96,"anchor":96,"target":97,"linktype":98},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Ftutorials\u002Fanimate-with-move\u002Fanimated-icon",{"text":169,"type":58,"marks":507},[508],{"type":61,"attrs":509},{"color":63},{"type":65,"attrs":511},{"id":67,"body":512},[513],{"src":514,"_uid":515,"component":176},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FwYO6EvgLGWY","i-e7e22d89-af70-47c0-8b42-145ad3e31184",{"type":124,"attrs":517,"content":518},{"level":126},[519],{"text":520,"type":58,"marks":521},"8. Animate logos",[522],{"type":82},{"type":54,"content":524},[525],{"text":526,"type":58},"Another animation idea that's essential for creating a standout design portfolio. Logo animations showcase a designer's true skill and talent—you can tell much more of a story with an animated logo than a static one.",{"type":65,"attrs":528},{"id":67,"body":529},[530],{"_uid":531,"emoji":71,"bgColor":46,"markdown":532,"component":73},"i-d3ddfe0b-1604-4afb-9dc9-82c6319f820e","Think: animated shop window displays, websites, online ads, social posts, and more. 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It's a **user-friendly animation software** that's [easy enough for students](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Feducation-pricing\u002F) and advanced enough for professionals.",{"type":54,"content":703},[704,706,710,712,718,720,726,728,732],{"text":705,"type":58},"Linearity Move is also ",{"text":707,"type":58,"marks":708},"seamlessly integrated",[709],{"type":82},{"text":711,"type":58}," with our powerful design software, ",{"text":713,"type":58,"marks":714},"Linearity Curve",[715],{"type":93,"attrs":716},{"href":717,"uuid":96,"anchor":96,"target":97,"linktype":98},"https:\u002F\u002Fwww.linearity.io\u002Fcurve\u002F",{"text":719,"type":58},", and other design ",{"text":721,"type":58,"marks":722},"software like Figma",[723],{"type":93,"attrs":724},{"href":725,"uuid":96,"anchor":96,"target":97,"linktype":98},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Ffigma-plugin\u002F",{"text":727,"type":58},". 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That way, you can pinpoint the method best for you and use it to deliver a killer end product.",{"type":54,"content":858},[859],{"text":860,"type":58},"Ready to get started? Let’s run through the key differences between these two popular types of animation.",{"type":65,"attrs":862},{"id":863,"body":864},"9d7b30a1-76d0-4568-93c1-ffa19ae4a8b3",[865],{"_uid":866,"title":867,"button":868,"component":402,"description":872,"backgroundColor":873},"i-dcfadd96-037d-4f5d-ad70-ffc0e2a1c84d","Jumpstart your ideas with Linearity Curve\n",[869],{"_uid":870,"icon":33,"link":871,"size":118,"text":401,"type":120,"component":121},"e5e02788-07cf-4d00-8e8a-93084414d9ff",{"id":33,"url":116,"linktype":98,"fieldtype":117,"cached_url":116},"Take your designs to the next level.\n\n","orange",{"type":124,"attrs":875,"content":876},{"level":126},[877],{"text":878,"type":58,"marks":879},"Historical context: the rise of animation and motion graphics",[880],{"type":82},{"type":54,"content":882},[883],{"text":884,"type":58},"The desire to capture movement and bring life to still images stretches back centuries, with early examples like the flip book (1800s).",{"type":54,"content":886},[887,889,893,895,900,902,910,912,916],{"text":888,"type":58},"The birth of animation as we know it began with the invention of celluloid film in the ",{"text":890,"type":58,"marks":891},"late 19th century",[892],{"type":82},{"text":894,"type":58},". 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with animation for specific purposes beyond character-driven narratives.",{"type":124,"attrs":1022,"content":1023},{"level":936},[1024],{"text":1025,"type":58,"marks":1026},"Motion graphics take center stage (1960s–present):",[1027],{"type":82},{"type":943,"content":1029},[1030],{"type":946,"content":1031},[1032],{"type":54,"content":1033},[1034,1038,1040,1044,1046,1050,1052,1059],{"text":1035,"type":58,"marks":1036},"Saul Bass and title sequences:",[1037],{"type":82},{"text":1039,"type":58}," The legendary graphic designer Saul Bass revolutionized title sequences with iconic works for films like ",{"text":1041,"type":58,"marks":1042},"Psycho",[1043],{"type":899},{"text":1045,"type":58}," (1960) and ",{"text":1047,"type":58,"marks":1048},"North by Northwest ",[1049],{"type":899},{"text":1051,"type":58},"(1959), showcasing the power of ",{"text":1053,"type":58,"marks":1054},"motion graphics",[1055,1058],{"type":93,"attrs":1056},{"href":1057,"uuid":96,"anchor":96,"target":97,"linktype":98},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fmotion-design\u002F",{"type":909},{"text":1060,"type":58}," in storytelling without characters.",{"type":65,"attrs":1062},{"id":863,"body":1063},[1064],{"src":1065,"_uid":1066,"component":176},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002Faj6aBuC1Lb8?feature=oembed","i-1125e358-3609-46ce-a788-088bee25dbf7",{"type":943,"content":1068},[1069,1079],{"type":946,"content":1070},[1071],{"type":54,"content":1072},[1073,1077],{"text":1074,"type":58,"marks":1075},"Rise of television and advertising:",[1076],{"type":82},{"text":1078,"type":58}," The growth of television and advertising created a demand for clear, concise, and visually engaging messages—a perfect fit for motion graphics.",{"type":946,"content":1080},[1081],{"type":54,"content":1082},[1083,1091,1095],{"text":1084,"type":58,"marks":1085},"Computer animation revolution",[1086,1089,1090],{"type":93,"attrs":1087},{"href":1088,"uuid":96,"anchor":96,"target":97,"linktype":98},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcomputer-animation\u002F",{"type":82},{"type":909},{"text":1092,"type":58,"marks":1093},":",[1094],{"type":82},{"text":1096,"type":58}," The arrival of powerful computers in the late 20th century opened doors for sophisticated 3D motion graphics and visual effects, further solidifying motion graphics as a distinct field.",{"type":54,"content":1098},[1099],{"text":1100,"type":58},"Today, animation and motion graphics co-exist and often complement each other. But what are the two different techniques? How do they differ? Are they similar in any way? Keep reading to find out.",{"type":124,"attrs":1102,"content":1103},{"level":126},[1104],{"text":1105,"type":58,"marks":1106},"What's motion graphics?",[1107],{"type":82},{"type":54,"content":1109},[1110,1112,1116,1118,1125],{"text":1111,"type":58},"This is a small",{"text":1113,"type":58,"marks":1114}," subset of animation",[1115],{"type":82},{"text":1117,"type":58}," that makes previously static images more dynamic. It deals almost exclusively with 2D graphics and ",{"text":1119,"type":58,"marks":1120},"2D graphic software",[1121,1124],{"type":93,"attrs":1122},{"href":1123,"uuid":96,"anchor":96,"target":97,"linktype":98},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002F2d-animation-software\u002F",{"type":909},{"text":1126,"type":58},". ",{"type":54,"content":1128},[1129,1136],{"text":1130,"type":58,"marks":1131},"Creating motion graphics",[1132,1135],{"type":93,"attrs":1133},{"href":1134,"uuid":96,"anchor":96,"target":97,"linktype":98},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-make-motion-graphics\u002F",{"type":909},{"text":1137,"type":58}," enhances the visual impact of an otherwise lifeless image, it doesn’t do anything to further its narrative or give it one at all.",{"type":54,"content":1139},[1140,1142,1146],{"text":1141,"type":58},"For example, do you know when you’re shopping online that a quick buy option appears on screen? Or when a static banner pauses when you hover over it? That’s motion graphics. It’s a ",{"text":1143,"type":58,"marks":1144},"simple, effective, and widely used ",[1145],{"type":82},{"text":1147,"type":58},"part of media that millions of people use or encounter every single day.",{"type":65,"attrs":1149},{"id":863,"body":1150},[1151],{"_uid":1152,"emoji":33,"bgColor":46,"markdown":1153,"component":73},"i-b2e794be-3d69-4324-8730-a925eb630d86","Looking for the secret sauce to motion design? Check out our toolbox of [motion graphics resources](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fmotion-design-resources\u002F) every professional designer needs.",{"type":124,"attrs":1155,"content":1156},{"level":126},[1157],{"text":1158,"type":58,"marks":1159},"10 examples of motion graphics",[1160],{"type":82},{"type":54,"content":1162},[1163,1165,1169],{"text":1164,"type":58},"Despite being one of the most popular animation modes, it’s often hard to spot. Here are some ",{"text":1166,"type":58,"marks":1167},"well-known examples",[1168],{"type":82},{"text":1170,"type":58}," of when it’s put to good use:",{"type":1172,"attrs":1173,"content":1175},"ordered_list",{"order":1174},1,[1176,1187,1193,1199,1205,1211,1217,1223,1229,1235],{"type":946,"content":1177},[1178],{"type":54,"content":1179},[1180],{"text":1181,"type":58,"marks":1182},"Dynamic logos",[1183,1186],{"type":93,"attrs":1184},{"href":1185,"uuid":96,"anchor":96,"target":97,"linktype":98},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimated-logos\u002F",{"type":909},{"type":946,"content":1188},[1189],{"type":54,"content":1190},[1191],{"text":1192,"type":58},"Animated page titles",{"type":946,"content":1194},[1195],{"type":54,"content":1196},[1197],{"text":1198,"type":58},"Lower Thirds or title cards",{"type":946,"content":1200},[1201],{"type":54,"content":1202},[1203],{"text":1204,"type":58},"UI animation",{"type":946,"content":1206},[1207],{"type":54,"content":1208},[1209],{"text":1210,"type":58},"Animated icons",{"type":946,"content":1212},[1213],{"type":54,"content":1214},[1215],{"text":1216,"type":58},"Graphic design videos",{"type":946,"content":1218},[1219],{"type":54,"content":1220},[1221],{"text":1222,"type":58},"Explainer videos",{"type":946,"content":1224},[1225],{"type":54,"content":1226},[1227],{"text":1228,"type":58},"Music videos",{"type":946,"content":1230},[1231],{"type":54,"content":1232},[1233],{"text":1234,"type":58},"Online Video transitions",{"type":946,"content":1236},[1237],{"type":54,"content":1238},[1239],{"text":1240,"type":58},"GIFs",{"type":124,"attrs":1242,"content":1243},{"level":126},[1244],{"text":1245,"type":58,"marks":1246},"What's animation?",[1247],{"type":82},{"type":54,"content":1249},[1250],{"text":1251,"type":58},"Now, it’s time to tackle the great, big parent term that is animation.",{"type":54,"content":1253},[1254,1256,1260],{"text":1255,"type":58},"In motion graphics, animation is a technique for giving static imagery movement. However, it’s also an umbrella term that categorizes the ",{"text":1257,"type":58,"marks":1258},"whole field of moving imagery",[1259],{"type":82},{"text":1261,"type":58},", including everything from cartoons and typography to motion graphics itself.",{"type":65,"attrs":1263},{"id":863,"body":1264},[1265,1276,1278],{"_uid":1266,"title":1267,"button":1268,"component":402,"description":1274,"backgroundColor":1275},"i-1df1fdfe-9f7c-4b6c-b041-705763f9f80d","Transform Your ideas into animations",[1269],{"_uid":1270,"icon":33,"link":1271,"size":118,"text":1273,"type":120,"component":121},"773c6fef-c7b4-4ef8-89f5-a0f4568ec5b5",{"id":33,"url":1272,"linktype":98,"fieldtype":117,"cached_url":1272},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Ftutorials\u002Fworkshops\u002Fcreate-your-first-animation-with-linearity-move\u002F","Start tutorial","Linearity Move is perfect for beginners and professionals alike. Make your first animation with Move.\n\n","green",{"lg":33,"md":33,"sm":33,"xl":33,"xs":33,"xl2":33,"xl3":33,"_uid":1277,"initial":926,"component":674,"backgroundColor":675},"i-46896377-e31f-4820-8b07-cd14883b5636",{"_uid":1279,"emoji":33,"bgColor":46,"markdown":1280,"component":73},"i-03f6b4f7-034e-484a-8286-69ed73f22cbc","Think of animation as an all-encompassing umbrella that includes multiple motion graphic design styles.",{"type":54,"content":1282},[1283],{"text":1284,"type":58,"marks":1285},"This means that while motion graphics may always fall under the umbrella of animation, animation doesn’t always exclusively mean motion graphics—get it?",[1286],{"type":61,"attrs":1287},{"color":63},{"type":65,"attrs":1289},{"id":863,"body":1290},[1291],{"_uid":1292,"cards":1293,"component":629},"i-cdf7e245-d38a-4525-bca2-17312925105b",[1294,1305],{"_uid":1295,"image":1296,"button":1300,"component":617},"3316bcc3-0742-4b40-a4aa-58671fe2e4b4",{"id":1297,"alt":33,"name":33,"focus":33,"title":33,"source":33,"filename":1298,"copyright":33,"fieldtype":35,"meta_data":1299,"is_external_url":15},17475474,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F574x1020\u002F6ea7be6791\u002Ffilters_format-webp-_quality-75-1.webp",{},[1301],{"_uid":1302,"icon":33,"link":1303,"size":118,"text":616,"type":120,"component":121},"800bb715-4fac-4066-bc3b-57c2987c165b",{"id":33,"url":1304,"linktype":98,"fieldtype":117,"cached_url":1304},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fanimated-templates\u002Fillustrated-vector-agency-ideas-ad\u002F",{"_uid":1306,"image":1307,"button":1311,"component":617},"b43dae9f-5c33-423f-93fd-d66efd5d0294",{"id":1308,"alt":33,"name":33,"focus":33,"title":33,"source":33,"filename":1309,"copyright":33,"fieldtype":35,"meta_data":1310,"is_external_url":15},17475473,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1019x1020\u002Fd881951188\u002Ffilters_format-webp-_quality-75-2.webp",{},[1312],{"_uid":1313,"icon":33,"link":1314,"size":118,"text":616,"type":120,"component":121},"78651033-1ec1-47b5-a7c7-92405374d872",{"id":33,"url":1315,"linktype":98,"fieldtype":117,"cached_url":1315},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fanimated-templates\u002Fcreative-agency-showreel\u002F",{"type":124,"attrs":1317,"content":1318},{"level":126},[1319],{"text":1320,"type":58,"marks":1321},"5 styles of animation",[1322],{"type":82},{"type":54,"content":1324},[1325,1327],{"text":1326,"type":58},"Under the umbrella of animation, there are ",{"text":1328,"type":58,"marks":1329},"five main styles.",[1330],{"type":82},{"type":54,"content":1332},[1333],{"text":1334,"type":58},"Each one has different costs, uses, and requirements, and together, they are responsible for the entire world of graphics that we know, love, and use today.",{"type":54,"content":1336},[1337],{"text":1338,"type":58},"Here are the five types of animation techniques.",{"type":124,"attrs":1340,"content":1341},{"level":936},[1342],{"text":1343,"type":58,"marks":1344},"1. Traditional animation",[1345],{"type":82},{"type":54,"content":1347},[1348,1350,1354,1356,1360,1362,1366],{"text":1349,"type":58},"Are you familiar with ",{"text":1351,"type":58,"marks":1352},"Tarzan ",[1353],{"type":899},{"text":1355,"type":58},"(1999)? ",{"text":1357,"type":58,"marks":1358},"The Lion King ",[1359],{"type":899},{"text":1361,"type":58},"(1994)? ",{"text":1363,"type":58,"marks":1364},"Pinocchio ",[1365],{"type":899},{"text":1367,"type":58},"(1940)? Well, those are all made using traditional animation methods.",{"type":54,"content":1369},[1370,1372,1376],{"text":1371,"type":58},"Traditional animation is a technique in which each frame is ",{"text":1373,"type":58,"marks":1374},"drawn by hand",[1375],{"type":82},{"text":1377,"type":58},". It can also be known as hand-drawn animation or cel animation, and until the age of computer animation, it was the dominant type of animation used in cinema.",{"type":65,"attrs":1379},{"id":863,"body":1380},[1381],{"src":1382,"_uid":1383,"component":176},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002Fie53R2HEZ6g?feature=oembed","i-6643561a-5b94-41a8-b409-0a1dd6f72828",{"type":124,"attrs":1385,"content":1386},{"level":936},[1387],{"text":1388,"type":58,"marks":1389},"2. Motion graphics",[1390],{"type":82},{"type":54,"content":1392},[1393,1395,1399],{"text":1394,"type":58},"As explained above, this is a subgenre of animation that turns a ",{"text":1396,"type":58,"marks":1397},"still image into a moving one.",[1398],{"type":82},{"text":1400,"type":58}," However, the image rarely has a story or an emotive edge.",{"type":65,"attrs":1402},{"id":863,"body":1403},[1404],{"src":1405,"_uid":1406,"component":176},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FBR5IuoxNJUU?start=3&feature=oembed","i-93aca940-ed35-4c93-a9da-2565963e1111",{"type":124,"attrs":1408,"content":1409},{"level":936},[1410],{"text":1411,"type":58,"marks":1412},"3. Stop motion animation",[1413],{"type":82},{"type":54,"content":1415},[1416,1418,1422,1424,1428],{"text":1417,"type":58},"This ",{"text":1419,"type":58,"marks":1420},"frame-by-frame",[1421],{"type":82},{"text":1423,"type":58}," movement of objects and figures creates an ",{"text":1425,"type":58,"marks":1426},"illusion of fluid movement",[1427],{"type":82},{"text":1429,"type":58},". This manual technique allows for any kind of physical item to star in a picture, as long as it keeps still, of course.",{"type":54,"content":1431},[1432,1434,1441],{"text":1433,"type":58},"Though incredibly delicate and time-consuming, ",{"text":1435,"type":58,"marks":1436},"stop motion animation",[1437,1440],{"type":93,"attrs":1438},{"href":1439,"uuid":96,"anchor":96,"target":97,"linktype":98},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fstop-motion\u002F",{"type":909},{"text":1442,"type":58}," is a popular and beautiful art form. ",{"type":65,"attrs":1444},{"id":863,"body":1445},[1446,1449,1451],{"_uid":1447,"emoji":33,"bgColor":46,"markdown":1448,"component":73},"i-d920a233-4196-4e03-83fe-97365df2b56c","It was the style championed in films such as *Fantastic Mr. Fox* (2009) and *Coraline* (2009)",{"lg":33,"md":33,"sm":33,"xl":33,"xs":33,"xl2":33,"xl3":33,"_uid":1450,"initial":926,"component":674,"backgroundColor":675},"i-0ff5e3d7-6f9a-4311-9541-cfd45348ae7d",{"src":1452,"_uid":1453,"component":176},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002Fn2igjYFojUo?feature=oembed","i-95568d25-63cb-4a2f-8093-cc28f130439a",{"type":124,"attrs":1455,"content":1456},{"level":936},[1457],{"text":1458,"type":58,"marks":1459},"4. 2D animation",[1460],{"type":82},{"type":54,"content":1462},[1463,1470,1472],{"text":1464,"type":58,"marks":1465},"Animating in 2D",[1466,1469],{"type":93,"attrs":1467},{"href":1468,"uuid":96,"anchor":96,"target":97,"linktype":98},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002F2d-animation\u002F",{"type":909},{"text":1471,"type":58}," is probably the most common style of animation and refers to two-dimensional graphics that are rapidly sequenced to create the ",{"text":1473,"type":58,"marks":1474},"illusion of lifelike movement.",[1475],{"type":82},{"type":54,"content":1477},[1478,1480,1486],{"text":1479,"type":58},"Graphics drawn by hand are often categorized as traditional animation. But they can also be produced using ",{"text":1481,"type":58,"marks":1482},"animation software",[1483,1485],{"type":93,"attrs":1484},{"href":1123,"uuid":96,"anchor":96,"target":97,"linktype":98},{"type":909},{"text":84,"type":58},{"type":65,"attrs":1488},{"id":863,"body":1489},[1490],{"src":1491,"_uid":1492,"component":176},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002F2tC2Q2xphRQ?start=2&feature=oembed","i-8bf7f3d2-5ad9-4f83-88d3-5604874fef73",{"type":124,"attrs":1494,"content":1495},{"level":936},[1496],{"text":1497,"type":58,"marks":1498},"5. 3D animation",[1499],{"type":82},{"type":54,"content":1501},[1502,1504,1508,1510,1514,1516,1520,1522,1526],{"text":1503,"type":58},"This refers to graphics modeled in a ",{"text":1505,"type":58,"marks":1506},"three-dimensional virtual environment",[1507],{"type":82},{"text":1509,"type":58}," and then animated. It’s the most-used style in the animation industry today, and it has inspired movies such as ",{"text":1511,"type":58,"marks":1512},"Toy Story ",[1513],{"type":899},{"text":1515,"type":58},"(1995), ",{"text":1517,"type":58,"marks":1518},"Monsters Inc. ",[1519],{"type":899},{"text":1521,"type":58},"(2001), and ",{"text":1523,"type":58,"marks":1524},"Frozen ",[1525],{"type":899},{"text":1527,"type":58},"(2013).",{"type":54,"content":1529},[1530,1532,1536,1538,1545],{"text":1531,"type":58},"Designers specializing in 3D animation begin by conceptualizing a character or object, creating a ",{"text":1533,"type":58,"marks":1534},"to-scale model",[1535],{"type":82},{"text":1537,"type":58},", and ",{"text":1539,"type":58,"marks":1540},"using 3D animation software",[1541,1544],{"type":93,"attrs":1542},{"href":1543,"uuid":96,"anchor":96,"target":97,"linktype":98},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-software\u002F",{"type":909},{"text":1546,"type":58}," to bring it to life.",{"type":54,"content":1548},[1549,1551,1555],{"text":1550,"type":58},"Integrating the 3D model into the digital environment decked out with special effects allows them to watch how it responds to and ",{"text":1552,"type":58,"marks":1553},"acts in a 360° space",[1554],{"type":82},{"text":1556,"type":58},", producing a pretty darn accurate end product.",{"type":65,"attrs":1558},{"id":863,"body":1559},[1560],{"src":1561,"_uid":1562,"component":176},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FbwzLiQZDw2I?feature=oembed","i-ef7b3f2e-d557-4ff6-bcda-24b75a9854d4",{"type":124,"attrs":1564,"content":1565},{"level":126},[1566],{"text":1567,"type":58,"marks":1568},"Motion graphics vs. animation: a comparison",[1569],{"type":82},{"type":54,"content":1571},[1572,1574],{"text":1573,"type":58},"Now that you understand the key differences, let's compare both modes so that you can pinpoint which ",{"text":1575,"type":58,"marks":1576},"best suits your requirements.",[1577],{"type":82},{"type":65,"attrs":1579},{"id":863,"body":1580},[1581],{"_uid":1582,"image":1583,"title":763,"button":1588,"component":768,"description":769},"i-9f661ae6-4995-4e42-b38b-9acc277db0eb",[1584],{"_uid":1585,"image":1586,"imageAlt":38,"component":38},"a34791cc-3805-497c-8c58-f3a5a93df2a9",{"id":760,"alt":33,"name":33,"focus":33,"title":33,"source":33,"filename":761,"copyright":33,"fieldtype":35,"meta_data":1587,"is_external_url":15},{},[1589],{"_uid":1590,"icon":33,"link":1591,"size":118,"text":401,"type":120,"component":121},"efcb819f-5ec6-41ae-b270-8b5898ef1319",{"id":33,"url":116,"linktype":98,"fieldtype":117,"cached_url":116},{"type":124,"attrs":1593,"content":1594},{"level":936},[1595],{"text":1596,"type":58,"marks":1597},"Statistics vs. narratives",[1598],{"type":82},{"type":54,"content":1600},[1601,1603,1607],{"text":1602,"type":58},"Motion graphics tend to be less captivating than animation. They simply aim to enhance the delivery of a selling point, statistic, or instruction, while animation concentrates on ",{"text":1604,"type":58,"marks":1605},"crafting a narrative",[1606],{"type":82},{"text":1608,"type":58}," and developing characters.",{"type":54,"content":1610},[1611,1613,1617],{"text":1612,"type":58},"A successful animation connects with its audience, tugs at their heartstrings, and tells a story. Meanwhile, a functioning motion graphic merely ",{"text":1614,"type":58,"marks":1615},"informs, teaches, or instructs",[1616],{"type":82},{"text":1618,"type":58}," them.",{"type":65,"attrs":1620},{"id":863,"body":1621},[1622],{"_uid":1623,"emoji":33,"bgColor":46,"markdown":1624,"component":73},"i-97fbedf1-fcbe-44a5-a23d-1515fc90729d","If the animated picture you’re looking at tells a gripping story or enhances a narrative, chances are you have an animation and not a motion graphic.",{"type":124,"attrs":1626,"content":1627},{"level":936},[1628],{"text":1629,"type":58,"marks":1630},"Simple vs. complex",[1631],{"type":82},{"type":54,"content":1633},[1634,1636,1640],{"text":1635,"type":58},"Generally speaking, motion graphics call for ",{"text":1637,"type":58,"marks":1638},"less complex designs than animation",[1639],{"type":82},{"text":84,"type":58},{"type":54,"content":1642},[1643],{"text":1644,"type":58},"Now, don’t get it twisted. This doesn’t mean that designing them is a piece of cake. It just means that creating a superbly effective motion graphic usually requires fewer resources.",{"type":54,"content":1646},[1647,1649],{"text":1648,"type":58},"For example, do you want to design a pop-out title for your company’s introductory video? With the right software, you can likely do so swiftly and with ",{"text":1650,"type":58,"marks":1651},"little to no complications.",[1652],{"type":82},{"type":54,"content":1654},[1655],{"text":1656,"type":58},"If you’re hoping to produce a captivating animated feature from start to finish, one that meets its function expertly just like the pop-out title on your company’s introductory video did, then you’ll need an extensive skillset, ample resources, and an empty calendar.",{"type":124,"attrs":1658,"content":1659},{"level":936},[1660],{"text":1661,"type":58,"marks":1662},"Reasonably priced vs. expensive",[1663],{"type":82},{"type":54,"content":1665},[1666,1668,1672,1674],{"text":1667,"type":58},"As mentioned above, designing an animation that meets its function tends to be more ",{"text":1669,"type":58,"marks":1670},"time-consuming and complex",[1671],{"type":82},{"text":1673,"type":58}," than creating a satisfactory motion graphic. Producing a motion graphic requires less specific input and is thus generally ",{"text":1675,"type":58,"marks":1676},"less expensive.",[1677],{"type":82},{"type":65,"attrs":1679},{"id":863,"body":1680},[1681],{"_uid":1682,"emoji":71,"bgColor":46,"markdown":1683,"component":73},"i-654028d3-72ec-4e82-88c5-6341f438abee","With the increasing use of artificial intelligence in animation creation, you can expect to see the current high prices [decrease by around 30%](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-statistics\u002F).",{"type":124,"attrs":1685,"content":1686},{"level":936},[1687],{"text":1688,"type":58,"marks":1689},"2D vs. 3D",[1690],{"type":82},{"type":54,"content":1692},[1693,1695,1699],{"text":1694,"type":58},"Another distinguishing feature between animation and motion graphics is their difference in dimensions. While animation can refer to ",{"text":1696,"type":58,"marks":1697},"both 2D and 3D graphics,",[1698],{"type":82},{"text":1700,"type":58}," things like banners and GIFs are almost exclusively comprised of 2D images.",{"type":54,"content":1702},[1703,1705,1709],{"text":1704,"type":58},"While this difference may result in motion graphics appearing less riveting than the realistic graphics defined by animation, that isn’t necessarily a bad thing. A motion graphic isn't going to capture your heart or seem lifelike. It serves to ",{"text":1706,"type":58,"marks":1707},"direct and inform",[1708],{"type":82},{"text":84,"type":58},{"type":54,"content":1711},[1712],{"text":1713,"type":58},"A 2D design is often easier to digest and understand, enabling the viewer to promptly follow its instructions and the motion graphic to meet its goal.",{"type":54,"content":1715},[1716,1718,1722],{"text":1717,"type":58},"However, 3D motion graphics is no longer limited to high-budget productions and we are seeing this trend become increasingly common. With user-friendly 3D software becoming more accessible, we can expect a",{"text":1719,"type":58,"marks":1720}," surge in 3D elements",[1721],{"type":82},{"text":1723,"type":58}," seamlessly integrated into motion graphics projects.",{"type":65,"attrs":1725},{"id":863,"body":1726},[1727],{"_uid":1728,"markdown":1729,"component":1730},"i-33a9c080-fab4-4166-b998-37c5c96c8ded","\"If we are talking motion graphic trends, then I predict the following:  \n1) 3D textures: using 3D textures in a 2D animation environments.  \n2) Experimental minimalism: simple shapes and high contrast colors in a minimalist composition to avoid distractions.”—Maddy Zoli, Senior Designer at Linearity","BlogComponentQuote",{"type":124,"attrs":1732,"content":1733},{"level":936},[1734],{"text":1735,"type":58,"marks":1736},"Accessory vs. main focus",[1737],{"type":82},{"type":54,"content":1739},[1740,1742,1746,1748,1752],{"text":1741,"type":58},"Generally speaking, motion graphics tend to ",{"text":1743,"type":58,"marks":1744},"integrate over preexisting live-action",[1745],{"type":82},{"text":1747,"type":58}," or real-life footage, such as a video or website. However, animations, on the other hand, tend to exist as ",{"text":1749,"type":58,"marks":1750},"standalone imagery",[1751],{"type":82},{"text":1753,"type":58}," over a generated background of other animations.",{"type":54,"content":1755},[1756],{"text":1757,"type":58},"However, in film title design, motion graphics take center stage. ",{"type":54,"content":1759},[1760],{"text":1761,"type":58},"An additional difference is that motion graphics developed out of experiments in computer graphics, whereas animation developed out of art and comics",{"type":124,"attrs":1763,"content":1764},{"level":126},[1765],{"text":1766,"type":58,"marks":1767},"A quick summary table of the differences",[1768],{"type":82},{"type":65,"attrs":1770},{"id":863,"body":1771},[1772],{"_uid":1773,"content":1774,"component":1849,"showHeader":791},"i-04a9f654-8634-432c-bf36-e5ee4c115e6d",{"tbody":1775,"thead":1838,"fieldtype":1848},[1776,1790,1802,1814,1826],{"_uid":1777,"body":1778,"component":1789},"ec96d931-f500-414d-934f-0d43e3eed6df",[1779,1783,1786],{"_uid":1780,"value":1781,"component":1782},"5f9394a7-e40f-4463-942b-ac37ec4a278a","Focus","_table_col",{"_uid":1784,"value":1785,"component":1782},"3463dee5-ea3c-4b55-8f89-360da48bdc3d","Statistics and instructions",{"_uid":1787,"value":1788,"component":1782},"4007a6f2-1d4e-4e6f-98b4-e56ab80509e3","Narratives","_table_row",{"_uid":1791,"body":1792,"component":1789},"323a099d-a31a-4c12-96f4-c5fd666c3ee9",[1793,1796,1799],{"_uid":1794,"value":1795,"component":1782},"22d84fac-4bb6-42a5-a996-0dd4c5606f94","Complexity",{"_uid":1797,"value":1798,"component":1782},"6aa518a8-6c81-4ed8-b76a-44aa4d5ff99b","Simple",{"_uid":1800,"value":1801,"component":1782},"93070c70-86a0-4ccb-961c-28b9b0522d96","Complex",{"_uid":1803,"body":1804,"component":1789},"52f78f03-b511-4ad5-b231-e93e5387c938",[1805,1808,1811],{"_uid":1806,"value":1807,"component":1782},"dd09cdc7-f6f8-41db-b178-d27c20cf4999","Cost",{"_uid":1809,"value":1810,"component":1782},"b9ff74fa-27f0-4e13-a36d-eb8ed13cf9e6","Reasonably priced",{"_uid":1812,"value":1813,"component":1782},"10977453-5ee5-456c-a97f-836abf08b1cc","Expensive",{"_uid":1815,"body":1816,"component":1789},"00dec5c4-432c-4e7d-89ba-1301bed2e6e1",[1817,1820,1823],{"_uid":1818,"value":1819,"component":1782},"0ca0ab3c-dcc5-46e8-8a94-e15531fb5717","Dimension",{"_uid":1821,"value":1822,"component":1782},"3621a623-5b2b-4742-ac2e-e2cd7a018490","Mainly 2D",{"_uid":1824,"value":1825,"component":1782},"b6308d44-4a5a-49df-a1db-1299e3a0cb21","2D and 3D",{"_uid":1827,"body":1828,"component":1789},"76330df8-093b-405d-ad69-6642d2195288",[1829,1832,1835],{"_uid":1830,"value":1831,"component":1782},"85916b26-df55-421f-9a99-b6a5ad662d6e","Role",{"_uid":1833,"value":1834,"component":1782},"4eebe3d9-9c05-4589-9ff2-9fa1e12e8041","Accessory (but not always)",{"_uid":1836,"value":1837,"component":1782},"b6ee8eea-1876-4cba-9f71-3a0a75bcb6c9","Main focus",[1839,1842,1845],{"_uid":1840,"value":33,"component":1841},"7e320148-24ca-4b1d-8929-2b9d6b1eb3ed","_table_head",{"_uid":1843,"value":1844,"component":1841},"5c084b05-c922-4986-bae1-1d460cc7b87a","Motion graphics",{"_uid":1846,"value":1847,"component":1841},"35505487-7977-4f63-b0a9-4fa5d2ec6350","Animation","table","BlogTableComponent",{"type":124,"attrs":1851,"content":1852},{"level":126},[1853],{"text":1854,"type":58,"marks":1855},"The software used for both",[1856],{"type":82},{"type":54,"content":1858},[1859,1861,1865],{"text":1860,"type":58},"Years ago, graphic designers used only physical tools to create scenes, characters, or accessories. Today, animators and graphic artists alike have a huge",{"text":1862,"type":58,"marks":1863}," range of digital tools",[1864],{"type":82},{"text":1866,"type":58}," at their fingertips that allow them to produce clean, functional designs promptly. Here are some of our favorite tools used for both:",{"type":943,"content":1868},[1869,1889,1895,1901,1907],{"type":946,"content":1870},[1871],{"type":54,"content":1872},[1873,1878,1880,1887],{"text":713,"type":58,"marks":1874},[1875,1877],{"type":93,"attrs":1876},{"href":717,"uuid":96,"anchor":96,"target":97,"linktype":98},{"type":909},{"text":1879,"type":58}," and ",{"text":1881,"type":58,"marks":1882},"Linearity Move",[1883,1886],{"type":93,"attrs":1884},{"href":1885,"uuid":96,"anchor":96,"target":97,"linktype":98},"https:\u002F\u002Fwww.linearity.io\u002Fmove\u002F",{"type":909},{"text":1888,"type":58}," (used together as a powerful combination)",{"type":946,"content":1890},[1891],{"type":54,"content":1892},[1893],{"text":1894,"type":58},"MAYA",{"type":946,"content":1896},[1897],{"type":54,"content":1898},[1899],{"text":1900,"type":58},"Blender",{"type":946,"content":1902},[1903],{"type":54,"content":1904},[1905],{"text":1906,"type":58},"Animate",{"type":946,"content":1908},[1909],{"type":54,"content":1910},[1911],{"text":1912,"type":58},"Adobe After Effects",{"type":65,"attrs":1914},{"id":863,"body":1915},[1916,1919,1921],{"src":1917,"_uid":1918,"component":176},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FjcLFCSjFK08","i-9b16c736-2083-44fd-b528-b2a6cdae05c2",{"lg":33,"md":33,"sm":33,"xl":33,"xs":33,"xl2":33,"xl3":33,"_uid":1920,"initial":926,"component":674,"backgroundColor":675},"i-ae4db9ab-32ce-415b-9163-985ff24053af",{"_uid":1922,"emoji":33,"bgColor":46,"markdown":1923,"component":73},"i-d0961a2a-d344-4951-b763-e82da317db28","Interested in using our graphic design and animation tools? Check out [our pricing](https:\u002F\u002Fwww.linearity.io\u002Fpricing\u002F) here. Spoiler alert: you can try our tools for free.",{"type":124,"attrs":1925,"content":1926},{"level":126},[1927],{"text":1928,"type":58,"marks":1929},"Which technique should you use?",[1930],{"type":82},{"type":54,"content":1932},[1933,1935,1939],{"text":1934,"type":58},"Now that you’re up to speed on all things motion graphics vs animation, it’s time to pinpoint the mode that will best leverage your skill set and meet your requirements. Below are some ",{"text":1936,"type":58,"marks":1937},"key questions",[1938],{"type":82},{"text":1940,"type":58}," to consider before you make your pick.",{"type":124,"attrs":1942,"content":1943},{"level":936},[1944],{"text":1945,"type":58,"marks":1946},"Do you want your graphic to tell a story?",[1947],{"type":82},{"type":54,"content":1949},[1950],{"text":1951,"type":58},"If you answered yes, you should probably go for animation.",{"type":54,"content":1953},[1954,1955,1959,1961,1968],{"text":1847,"type":58},{"text":1956,"type":58,"marks":1957}," breathes life into a character",[1958],{"type":82},{"text":1960,"type":58},". It enables viewers to connect with the characters and their stories on an emotional level. Take, for example, ",{"text":1962,"type":58,"marks":1963},"Studio Ghibli's masterpieces",[1964,1967],{"type":93,"attrs":1965},{"href":1966,"uuid":96,"anchor":96,"target":97,"linktype":98},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fstudio-ghibli",{"type":909},{"text":1126,"type":58},{"type":54,"content":1970},[1971],{"text":1972,"type":58},"Ghibli characters aren't just drawn; they're animated with meticulous attention to detail. Subtle movements like a furrowed brow, a trembling hand, or the way hair blows in the wind all contribute to conveying emotions and personality.  This makes them feel real and relatable, even if they're fantastical creatures like Totoro or No-Face.",{"type":65,"attrs":1974},{"id":863,"body":1975},[1976,1979,1981],{"src":1977,"_uid":1978,"component":176},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FGAp2_0JJskk?feature=oembed","i-82bf4991-dd6e-4480-ae0d-a631552a6463",{"lg":33,"md":33,"sm":33,"xl":33,"xs":33,"xl2":33,"xl3":33,"_uid":1980,"initial":926,"component":674,"backgroundColor":675},"i-69c4a0af-2186-4804-b7de-77cac87fd414",{"_uid":1982,"emoji":33,"bgColor":46,"markdown":1983,"component":73},"i-92d3969d-bb21-4756-9aa1-01aa06bc01b3","Animation will make your narrative more realistic and captivating. So, if you aim to take your audience on a journey, animation is the right medium for you.",{"type":124,"attrs":1985,"content":1986},{"level":936},[1987],{"text":1988,"type":58,"marks":1989},"Do you want your graphics to be the focus of your media?",[1990],{"type":82},{"type":54,"content":1992},[1993],{"text":1994,"type":58},"If you answered no, we suggest you opt for motion graphics.",{"type":54,"content":1996},[1997,1999,2003],{"text":1998,"type":58},"3D animations are made to captivate, and thus, they tend to steal the show. If you’re merely looking to enhance your pre-existing website or instructional video, ",{"text":2000,"type":58,"marks":2001},"keep things simple",[2002],{"type":82},{"text":2004,"type":58}," with a functional motion graphic.",{"type":124,"attrs":2006,"content":2007},{"level":936},[2008],{"text":2009,"type":58,"marks":2010},"Are you using your animated graphics to instruct or teach viewers?",[2011],{"type":82},{"type":54,"content":2013},[2014,2016,2020],{"text":2015,"type":58},"If you answered yes, we advise",{"text":2017,"type":58,"marks":2018}," incorporating motion graphics",[2019],{"type":82},{"text":2021,"type":58}," into your presentation, video, or image. Their simple nature makes them fantastic learning aids and visual cues.",{"type":65,"attrs":2023},{"id":863,"body":2024},[2025],{"_uid":2026,"emoji":33,"bgColor":46,"markdown":2027,"component":73},"i-720924ae-aa09-46b1-8425-b091536714c9","If you’re preparing an animated presentation, stand out from the crowd by including some captivating motion design.",{"type":124,"attrs":2029,"content":2030},{"level":936},[2031],{"text":2032,"type":58,"marks":2033},"Will your graphic be used for corporate branding purposes?",[2034],{"type":82},{"type":54,"content":2036},[2037],{"text":2038,"type":58},"If you answered no, then consider using animation. If you answered yes, it’s motion graphics for you.",{"type":54,"content":2040},[2041,2043,2047],{"text":2042,"type":58},"While the vivid and catchy nature of a cartoon or 3D object may be enticing, it can also be labeled as fantastical, distracting, or childlike, thereby making it ",{"text":2044,"type":58,"marks":2045},"unsuitable for certain projects",[2046],{"type":82},{"text":2048,"type":58}," or settings.",{"type":54,"content":2050},[2051,2053,2060],{"text":2052,"type":58},"That’s why we recommend using plain 2D graphics for a project that is rooted in professional settings such as an office, university, or informative website. You're probably already familiar with the ",{"text":2054,"type":58,"marks":2055},"2D corporate illustration style",[2056,2059],{"type":93,"attrs":2057},{"href":2058,"uuid":96,"anchor":96,"target":97,"linktype":98},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcorporate-illustrations",{"type":909},{"text":84,"type":58},{"type":54,"content":2062},[2063],{"text":2064,"type":58},"However, animation does have its place for some corporate purposes and can be particularly useful for training or when used in conjunction with motion graphics to make explainer videos.",{"type":65,"attrs":2066},{"id":863,"body":2067},[2068],{"src":2069,"_uid":2070,"component":176},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FuGPXaDaNla0?feature=oembed","i-c91544cd-3070-4b9b-a436-51e9116fcc1c",{"type":124,"attrs":2072,"content":2073},{"level":126},[2074],{"text":2075,"type":58,"marks":2076},"Animation vs. motion graphics as a career",[2077],{"type":82},{"type":54,"content":2079},[2080,2082],{"text":2081,"type":58},"Hopefully, at this point in the article, you’ve realized that animation and motion design are different. So, it should be no surprise that they offe",{"text":2083,"type":58,"marks":2084},"r diverse and exciting career paths. ",[2085],{"type":82},{"type":54,"content":2087},[2088],{"text":2089,"type":58},"Here's a breakdown of some key roles and the skillsets needed to thrive in each:",{"type":124,"attrs":2091,"content":2092},{"level":936},[2093],{"text":2094,"type":58,"marks":2095},"Motion graphics careers",[2096],{"type":82},{"type":943,"content":2098},[2099,2134,2144],{"type":946,"content":2100},[2101],{"type":54,"content":2102},[2103,2111,2114,2116,2123,2125,2132],{"text":2104,"type":58,"marks":2105},"Motion graphics designer",[2106,2109,2110],{"type":93,"attrs":2107},{"href":2108,"uuid":96,"anchor":96,"target":97,"linktype":98},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fmotion-designer\u002F",{"type":82},{"type":909},{"text":1092,"type":58,"marks":2112},[2113],{"type":82},{"text":2115,"type":58}," These artists create animated visuals for various purposes, like marketing videos, explainer videos, and title sequences. They require strong graphic design skills, an understanding of ",{"text":2117,"type":58,"marks":2118},"animation principles",[2119,2122],{"type":93,"attrs":2120},{"href":2121,"uuid":96,"anchor":96,"target":97,"linktype":98},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fprinciples-of-animation",{"type":909},{"text":2124,"type":58},", proficiency in motion graphics software, and the ability to communicate ideas visually so that they can bring graphic elements and ",{"text":2126,"type":58,"marks":2127},"any typography",[2128,2131],{"type":93,"attrs":2129},{"href":2130,"uuid":96,"anchor":96,"target":97,"linktype":98},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-animate-text\u002F",{"type":909},{"text":2133,"type":58}," to life.",{"type":946,"content":2135},[2136],{"type":54,"content":2137},[2138,2142],{"text":2139,"type":58,"marks":2140},"3D motion graphics artist:",[2141],{"type":82},{"text":2143,"type":58}," This role requires 3D software expertise to create and animate 3D models for motion graphics projects. Skills in lighting, texturing, and rendering are also essential.",{"type":946,"content":2145},[2146],{"type":54,"content":2147},[2148,2152,2154,2161],{"text":2149,"type":58,"marks":2150},"Kinetic typographer:",[2151],{"type":82},{"text":2153,"type":58}," Specialists in animating text, ",{"text":2155,"type":58,"marks":2156},"kinetic typographers",[2157,2160],{"type":93,"attrs":2158},{"href":2159,"uuid":96,"anchor":96,"target":97,"linktype":98},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fkinetic-typography\u002F",{"type":909},{"text":2162,"type":58}," create engaging and informative text-based animations. They require strong typography skills, an understanding of animation principles, and proficiency in motion graphics software.",{"type":124,"attrs":2164,"content":2165},{"level":936},[2166],{"text":1847,"type":58,"marks":2167},[2168],{"type":82},{"type":943,"content":2170},[2171,2181,2200,2218],{"type":946,"content":2172},[2173],{"type":54,"content":2174},[2175,2179],{"text":2176,"type":58,"marks":2177},"Animator (2D or 3D):",[2178],{"type":82},{"text":2180,"type":58}," Animators bring characters and objects to life with movement and expression. They require strong drawing\u002Fmodeling skills, an understanding of animation principles (timing, spacing, etc.), and the ability to collaborate effectively.",{"type":946,"content":2182},[2183],{"type":54,"content":2184},[2185,2189,2191,2198],{"text":2186,"type":58,"marks":2187},"Character designer:",[2188],{"type":82},{"text":2190,"type":58}," ",{"text":2192,"type":58,"marks":2193},"Character designers",[2194,2197],{"type":93,"attrs":2195},{"href":2196,"uuid":96,"anchor":96,"target":97,"linktype":98},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcharacter-design\u002F",{"type":909},{"text":2199,"type":58}," are responsible for creating characters' visual identities. They need impressive drawing skills, an understanding of anatomy and character development, and the ability to translate ideas into visually appealing characters.",{"type":946,"content":2201},[2202],{"type":54,"content":2203},[2204,2208,2209,2216],{"text":2205,"type":58,"marks":2206},"Storyboarding artist:",[2207],{"type":82},{"text":2190,"type":58},{"text":2210,"type":58,"marks":2211},"Storyboard animation artists",[2212,2215],{"type":93,"attrs":2213},{"href":2214,"uuid":96,"anchor":96,"target":97,"linktype":98},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fstoryboarding-in-animation\u002F",{"type":909},{"text":2217,"type":58}," visually map out the narrative flow of an animation project. They require storytelling skills, the ability to translate scripts into visuals, and a good understanding of filmmaking techniques.",{"type":946,"content":2219},[2220],{"type":54,"content":2221},[2222,2226],{"text":2223,"type":58,"marks":2224},"Concept artist:",[2225],{"type":82},{"text":2227,"type":58}," Concept artists set the visual tone for an animation project, creating initial sketches and paintings of characters, environments, and props. They need a strong imagination, a broad knowledge of design principles, and the ability to translate ideas into compelling visuals.",{"type":54,"content":2229},[2230,2232,2239,2240,2247],{"text":2231,"type":58},"Breaking into either of these careers can be tough if you don’t have the correct skillset. There are ",{"text":2233,"type":58,"marks":2234},"plenty of animation tips",[2235,2238],{"type":93,"attrs":2236},{"href":2237,"uuid":96,"anchor":96,"target":97,"linktype":98},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-tips\u002F",{"type":909},{"text":1879,"type":58},{"text":2241,"type":58,"marks":2242},"various animation courses",[2243,2246],{"type":93,"attrs":2244},{"href":2245,"uuid":96,"anchor":96,"target":97,"linktype":98},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-courses\u002F",{"type":909},{"text":2248,"type":58}," available (free and paid) to help you brush up on anything you feel may be lacking.",{"type":54,"content":2250},[2251,2253,2257],{"text":2252,"type":58},"These resources are helpful for novice animators and motion graphic designers, and even those who consider themselves pros but want to ",{"text":2254,"type":58,"marks":2255},"expand their knowledge",[2256],{"type":82},{"text":2258,"type":58}," and keep their skills fresh.",{"type":124,"attrs":2260,"content":2261},{"level":936},[2262],{"text":2263,"type":58,"marks":2264},"Shared skills",[2265],{"type":82},{"type":54,"content":2267},[2268,2270,2274,2276,2283,2285,2292],{"text":2269,"type":58},"Both animation and motion graphics require a ",{"text":2271,"type":58,"marks":2272},"solid understanding of art fundamentals ",[2273],{"type":82},{"text":2275,"type":58},"(color theory, composition, etc.), ",{"text":2277,"type":58,"marks":2278},"strong creative skills",[2279,2282],{"type":93,"attrs":2280},{"href":2281,"uuid":96,"anchor":96,"target":97,"linktype":98},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-improve-creativity\u002F",{"type":909},{"text":2284,"type":58},", and visual storytelling. 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You can effortlessly add motion to your static graphics and create dynamic presentations, eye-catching marketing materials, or engaging announcement posts.",{"type":54,"content":2332},[2333,2335,2341],{"text":2334,"type":58},"Get started for free below, or check out our ",{"text":2336,"type":58,"marks":2337},"Pro and Org plans",[2338,2340],{"type":93,"attrs":2339},{"href":749,"uuid":96,"anchor":96,"target":97,"linktype":98},{"type":909},{"text":84,"type":58},{"type":65,"attrs":2343},{"id":863,"body":2344},[2345,2356,2359],{"_uid":2346,"image":2347,"title":763,"button":2352,"component":768,"description":769},"i-a9e2388c-0282-4070-8434-750983a2a5a0",[2348],{"_uid":2349,"image":2350,"imageAlt":38,"component":38},"47a2f329-4b30-4e76-878e-bac2d2221f16",{"id":760,"alt":33,"name":33,"focus":33,"title":33,"source":33,"filename":761,"copyright":33,"fieldtype":35,"meta_data":2351,"is_external_url":15},{},[2353],{"_uid":2354,"icon":33,"link":2355,"size":118,"text":401,"type":120,"component":121},"c2334af9-37e3-4e5f-aec5-dc3958080d68",{"id":33,"url":116,"linktype":98,"fieldtype":117,"cached_url":116},{"lg":33,"md":33,"sm":33,"xl":2357,"xs":33,"xl2":33,"xl3":33,"_uid":2358,"initial":926,"component":674,"backgroundColor":675},"40","i-41b0276e-8ca1-49de-bc12-9ab4261f723a",{"_uid":2360,"component":2361,"questions":2362},"i-323fba5c-e136-41f6-a9b1-632ffa7b1514","BlogFaqSection",[2363,2364,2365,2366,2367,2368],"a857e6eb-2397-438e-8cbe-ec4dfcc25f67","11268a7b-e0f2-46b1-9df2-b4d91276456a","032fa9c0-3ef0-40dc-919f-544dc283bae2","4d0c1b30-8e41-4c2d-a7e4-a32c5fc627e3","6b0a4207-890d-4394-9eff-0d6299ca80aa","52182f27-143d-4d8b-b234-586d9f35bcae",{"id":2370,"alt":835,"name":33,"focus":33,"title":835,"source":33,"filename":2371,"copyright":33,"fieldtype":35,"meta_data":2372,"is_external_url":15},18932104,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F9c29738ea2\u002Fmotion-graphics-vs-animation_thumbnail.png",{},{"id":2374,"filename":2375,"fieldtype":35,"is_external_url":15},18540915,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fbbbc97a1d4\u002Fmotion-graphics-vs-animation-newblogcover.png","Your 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illustration","Flat illustration guide: how to create flat design in Linearity Curve (2026)",[2441],{"name":2442,"created_at":2443,"published_at":2444,"updated_at":2445,"id":2446,"uuid":2447,"content":2448,"slug":2461,"full_slug":2462,"sort_by_date":96,"position":2463,"tag_list":2464,"is_startpage":15,"parent_id":2465,"meta_data":96,"group_id":2466,"first_published_at":2467,"release_id":96,"lang":789,"path":96,"alternates":2468,"default_full_slug":96,"translated_slugs":96,"_stopResolving":791},"Nadya Kunze","2025-10-14T15:15:33.535Z","2026-09-05T00:17:43.100Z","2026-09-05T00:17:43.112Z",101438806185200,"b44ae33f-8236-406c-b7e9-3a090eac2c69",{"_uid":2449,"name":2442,"image":2450,"noIndex":15,"socials":2454,"noFollow":15,"position":2455,"component":2456,"meta_image":2457,"meta_title":33,"page_title":33,"description":2459,"otherAuthors":2460,"hideFromSitemap":15,"meta_description":33},"3720b0e8-78ad-4515-9034-c12c6dd705d8",{"id":2451,"alt":33,"name":33,"focus":33,"title":33,"source":33,"filename":2452,"copyright":33,"fieldtype":35,"meta_data":2453,"is_external_url":15},101438896698569,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F2480x3307\u002Ff07f14c590\u002Fimg_0095-60.jpg",{},[],"Customer Support & Operations Manager","AuthorPage",{"id":96,"alt":96,"name":33,"focus":96,"title":96,"source":96,"filename":33,"copyright":96,"fieldtype":35,"meta_data":2458},{},"Nadya runs Customer Support at Linearity and has 7+ years of experience helping customers in SaaS. When she’s not solving problems, she’s drawing, hiking or baking, and she writes for the blog about Linearity, graphic design and other creative topics.",[],"nadya-kunze","blog\u002Fauthor\u002Fnadya-kunze",-220,[],536121488,"23176224-6356-4754-ae1e-283689e0acac","2025-10-14T15:37:44.998Z",[],{"id":96,"alt":96,"name":33,"focus":96,"title":96,"source":96,"filename":33,"copyright":96,"fieldtype":35,"meta_data":2470},{},[2472],{"_uid":2473,"content":2474,"component":770},"689a367f-b468-4422-8dd7-196a530009c3",{"type":51,"content":2475},[2476,2481,2488,2493,2504,2509,2514,2521,2526,2533,2538,2543,2548,2559,2609,2629,2634,2641,2651,2656,2661,2666,2671,2685,2690,2697,2702,2707,2725,2730,2735,2740,2745,2751,2756,2763,2768,2773,2778,2783,2788,2804,2809,2814,2834,2852,2870,2888,2906,2911,2918,2923,2933,2946,2959,3010,3015,3020,3027,3032,3037,3042,3047,3097,3099,3115,3120,3127,3132,3184,3189,3194,3212,3219,3224,3229,3259,3264,3269,3274],{"type":54,"attrs":2477,"content":2478},{"textAlign":96},[2479],{"text":2480,"type":58},"Flat illustration is a vector-based style built on simple shapes, solid colours, and minimal detail — the dominant approach in digital product design, branding, and UI illustration. This article covers what defines the style, why it still works in 2026, and how to create flat illustrations step by step in Linearity Curve.",{"type":124,"attrs":2482,"content":2483},{"level":126,"textAlign":96},[2484],{"text":2485,"type":58,"marks":2486},"What is flat illustration?",[2487],{"type":82},{"type":54,"attrs":2489,"content":2490},{"textAlign":96},[2491],{"text":2492,"type":58},"Flat illustration is a visual style based on simplified shapes, solid colors, and minimal detail. It removes unnecessary visual complexity to focus on clarity, structure, and communication. Unlike realistic or highly detailed illustration styles, flat design avoids textures, gradients, and perspective-based rendering in favor of clean, geometric forms.",{"type":54,"attrs":2494,"content":2495},{"textAlign":96},[2496,2498,2502],{"text":2497,"type":58},"At its core, flat illustration is about ",{"text":2499,"type":58,"marks":2500},"abstraction",[2501],{"type":82},{"text":2503,"type":58},". Instead of trying to replicate reality, it simplifies objects into their most essential visual components. A tree becomes a circle and a rectangle. A person becomes a combination of basic shapes. This reduction makes visuals easier to understand and faster to process, especially in digital environments.",{"type":54,"attrs":2505,"content":2506},{"textAlign":96},[2507],{"text":2508,"type":58},"One of the key strengths of flat illustration is its ability to communicate ideas quickly. Because there is less visual noise, users can focus on the message rather than the details. This is why flat design is widely used in user interfaces, onboarding flows, and product visuals.",{"type":54,"attrs":2510,"content":2511},{"textAlign":96},[2512],{"text":2513,"type":58},"Flat illustration also supports scalability. Since it relies on vector shapes, designs can be resized without losing quality. This makes it ideal for responsive design, where assets need to work across mobile, tablet, and desktop screens.",{"type":65,"attrs":2515},{"id":2516,"body":2517},"3e1d8174-c6e4-4236-a9c1-dbddd2c1650b",[2518],{"_uid":2519,"emoji":33,"bgColor":46,"markdown":2520,"component":73},"i-64927428-fbf4-4dff-bd02-8d13f2ba3f21","Clarity is the most important aspect of visual communication.",{"type":54,"attrs":2522,"content":2523},{"textAlign":96},[2524],{"text":2525,"type":58},"In modern design systems, flat illustration often evolves into a slightly enhanced version with subtle depth. However, the foundation remains the same: simple shapes, strong color, and clear structure.",{"type":124,"attrs":2527,"content":2528},{"level":126,"textAlign":96},[2529],{"text":2530,"type":58,"marks":2531},"Why flat design is still relevant in 2026",[2532],{"type":82},{"type":54,"attrs":2534,"content":2535},{"textAlign":96},[2536],{"text":2537,"type":58},"Flat design has been around for years, but it continues to evolve rather than disappear. In 2026, it remains one of the most widely used illustration styles, especially in digital products and branding. The reason is simple: it solves real design problems efficiently.",{"type":54,"attrs":2539,"content":2540},{"textAlign":96},[2541],{"text":2542,"type":58},"Modern interfaces demand speed, clarity, and scalability. Flat design delivers on all three. Because it avoids heavy textures and complex rendering, flat illustrations are lightweight and performant. This is especially important for web and mobile applications, where load times and responsiveness directly impact user experience.",{"type":54,"attrs":2544,"content":2545},{"textAlign":96},[2546],{"text":2547,"type":58},"Another reason for its relevance is consistency. Flat illustration works well within design systems. Teams can define a set of shapes, colors, and rules, and apply them across multiple products and touchpoints. This ensures that everything feels cohesive, even when created by different designers.",{"type":54,"attrs":2549,"content":2550},{"textAlign":96},[2551,2553,2557],{"text":2552,"type":58},"Today’s flat design is often referred to as ",{"text":2554,"type":58,"marks":2555},"semi-flat",[2556],{"type":82},{"text":2558,"type":58},". It introduces subtle enhancements like soft shadows, layering, or slight gradients to create depth while maintaining simplicity. This approach balances usability with visual richness.",{"type":65,"attrs":2560},{"id":2516,"body":2561},[2562],{"_uid":2563,"content":2564,"component":2608,"showHeader":15,"invertAxisOnMobile":15},"i-0b476d1a-cc07-451c-a38e-9566ee367e99",{"tbody":2565,"thead":2601,"fieldtype":1848},[2566,2575,2583,2592],{"_uid":2567,"body":2568,"component":1789},"30aadc9e-b043-4b5b-9f2d-3647eca0e6ab",[2569,2572],{"_uid":2570,"value":2571,"component":1782},"500b8d23-7936-48e8-a667-4171e2d96d61","Scalability\n",{"_uid":2573,"value":2574,"component":1782},"6860fa56-80fb-45a4-9588-db2e0c52b48d","Works across all screen sizes\n",{"_uid":33,"body":2576,"component":1789},[2577,2580],{"_uid":2578,"value":2579,"component":1782},"49395dcc-9066-4c3e-bf9a-e1400ea77fb1","Performance\n",{"_uid":2581,"value":2582,"component":1782},"e38c08d8-1826-4f8c-a87a-bfc5f1027c06","Lightweight and fast-loading\n",{"_uid":2584,"body":2585,"component":1789},"cf1a62d1-3080-4dcb-8533-d3a751bf0688",[2586,2589],{"_uid":2587,"value":2588,"component":1782},"15aa6cc1-7f6f-425a-8228-3c906388dc8c","Consistency\n\n",{"_uid":2590,"value":2591,"component":1782},"f18f1208-66e7-4c1d-92cb-80c7a4e8eef6","Easy to standardize across teams\n",{"_uid":2593,"body":2594,"component":1789},"a5228745-b1c7-42cb-af62-d39c454abed3",[2595,2598],{"_uid":2596,"value":2597,"component":1782},"98dbd88b-3b0a-45c7-8d4b-9f0ff55d5342","Flexibility\n",{"_uid":2599,"value":2600,"component":1782},"1ed8b06d-5600-42ba-aa1e-061c041f482b","Adapts to different design contexts\n",[2602,2605],{"_uid":2603,"value":2604,"component":1841},"9a0155e7-45ca-46b0-b691-aec2f18077f0","Benefit\n",{"_uid":2606,"value":2607,"component":1841},"567b338b-be2d-4d26-98dc-9e42ddc3686d","Explanation\n","TableComponent",{"type":54,"attrs":2610,"content":2611},{"textAlign":96},[2612,2614,2620,2621,2627],{"text":2613,"type":58},"Companies like ",{"text":2615,"type":58,"marks":2616},"Google",[2617],{"type":93,"attrs":2618},{"href":2619,"uuid":96,"anchor":96,"target":96,"linktype":98},"chatgpt:\u002F\u002Fgeneric-entity?number=1",{"text":1879,"type":58},{"text":2622,"type":58,"marks":2623},"Stripe",[2624],{"type":93,"attrs":2625},{"href":2626,"uuid":96,"anchor":96,"target":96,"linktype":98},"chatgpt:\u002F\u002Fgeneric-entity?number=2",{"text":2628,"type":58}," rely on simplified illustration systems because they scale efficiently across products and platforms.",{"type":54,"attrs":2630,"content":2631},{"textAlign":96},[2632],{"text":2633,"type":58},"Flat design remains relevant because it aligns with modern needs: speed, clarity, and adaptability.",{"type":124,"attrs":2635,"content":2636},{"level":126,"textAlign":96},[2637],{"text":2638,"type":58,"marks":2639},"Getting started in Linearity Curve",[2640],{"type":82},{"type":54,"attrs":2642,"content":2643},{"textAlign":96},[2644,2649],{"text":713,"type":58,"marks":2645},[2646],{"type":93,"attrs":2647},{"href":2648,"uuid":96,"anchor":96,"target":96,"linktype":98},"chatgpt:\u002F\u002Fgeneric-entity?number=3",{"text":2650,"type":58}," is particularly well-suited for flat illustration because it emphasizes speed, simplicity, and intuitive workflows. Unlike more complex tools, it allows you to focus on building shapes and compositions without unnecessary friction.",{"type":54,"attrs":2652,"content":2653},{"textAlign":96},[2654],{"text":2655,"type":58},"When starting a flat illustration, preparation is key. Before drawing anything, set up your workspace properly. This includes defining your canvas size, enabling grids or guides, and preparing a color palette. These initial steps help maintain consistency and prevent issues later in the process.",{"type":54,"attrs":2657,"content":2658},{"textAlign":96},[2659],{"text":2660,"type":58},"Flat design benefits from structure. Using a grid ensures that elements align properly and proportions remain consistent. This is especially important when creating multiple illustrations that need to work together as a system.",{"type":54,"attrs":2662,"content":2663},{"textAlign":96},[2664],{"text":2665,"type":58},"Another important step is defining your visual style early. Decide whether your illustration will use rounded shapes or sharp edges, bold colors or muted tones, minimal detail or slightly more expressive elements. Making these decisions upfront reduces inconsistency later.",{"type":54,"attrs":2667,"content":2668},{"textAlign":96},[2669],{"text":2670,"type":58},"A good practice is to introduce constraints. Limit yourself to a small number of colors and shapes. For example, using only three colors and a few basic geometric forms forces you to think more clearly about composition and hierarchy.",{"type":65,"attrs":2672},{"id":2516,"body":2673},[2674],{"_uid":2675,"asset":2676,"component":2684,"description":33},"i-391c1e45-dc14-4ba0-a6ac-7056eb7983d5",[2677],{"_uid":2678,"image":2679,"imageAlt":2683,"component":38},"2e5e69ce-b4cf-435e-b243-5d70a777adc0",{"id":2680,"alt":33,"name":33,"focus":33,"title":33,"source":33,"filename":2681,"copyright":33,"fieldtype":35,"meta_data":2682,"is_external_url":15},10398535,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F2880x1800\u002F2993dcb6ca\u002Fusing-grid.png",{},"using grid in linearity curve","BlogComponentImage",{"type":54,"attrs":2686,"content":2687},{"textAlign":96},[2688],{"text":2689,"type":58},"By starting with a structured setup, you create a foundation that makes the rest of the workflow faster, cleaner, and more scalable.",{"type":124,"attrs":2691,"content":2692},{"level":126,"textAlign":96},[2693],{"text":2694,"type":58,"marks":2695},"Step-by-step: creating a flat illustration",[2696],{"type":82},{"type":54,"attrs":2698,"content":2699},{"textAlign":96},[2700],{"text":2701,"type":58},"Creating a flat illustration is less about drawing and more about constructing. The process focuses on building shapes, combining them, and refining the result into a clear and cohesive composition.",{"type":54,"attrs":2703,"content":2704},{"textAlign":96},[2705],{"text":2706,"type":58},"The first step is to block out your idea using basic geometric shapes. Circles, rectangles, and triangles form the foundation of most flat illustrations. At this stage, you should focus on composition rather than details. Think about how elements are arranged and how they relate to each other.",{"type":65,"attrs":2708},{"id":2516,"body":2709},[2710],{"_uid":2711,"asset":2712,"component":2684,"description":33},"i-6c6f9ab3-1d1d-44f4-a5bf-159613338ab8",[2713],{"_uid":2714,"asset":2715,"device":2723,"component":2724},"e5ed8ba6-5a8f-4fb5-af08-3927691e24b6",[2716],{"_uid":2717,"image":2718,"imageAlt":2722,"component":38},"7e3b11ff-0ffa-41e8-92a5-42884869688c",{"id":2719,"alt":33,"name":33,"focus":33,"title":33,"source":33,"filename":2720,"copyright":33,"fieldtype":35,"meta_data":2721,"is_external_url":15},10561218,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F2388x1627\u002F7ab4e1a58f\u002Fshape-builder-02.png",{},"basic shapes in Linearity Curve","none","DeviceMockup",{"type":54,"attrs":2726,"content":2727},{"textAlign":96},[2728],{"text":2729,"type":58},"Next, refine these shapes using boolean operations. This allows you to merge, subtract, and modify shapes to create more complex forms. For example, combining circles and rectangles can quickly form recognizable objects like icons, characters, or environments.",{"type":54,"attrs":2731,"content":2732},{"textAlign":96},[2733],{"text":2734,"type":58},"Once the structure is in place, apply color. Flat illustration relies heavily on solid fills, so choosing the right palette is critical. Limit your colors to maintain consistency and ensure that contrast is strong enough for readability.",{"type":54,"attrs":2736,"content":2737},{"textAlign":96},[2738],{"text":2739,"type":58},"After applying color, focus on hierarchy. Even without realistic depth, you can create visual structure through size, spacing, and layering. Larger elements draw attention, while smaller ones provide supporting detail.",{"type":54,"attrs":2741,"content":2742},{"textAlign":96},[2743],{"text":2744,"type":58},"Finally, refine and simplify. Remove unnecessary elements and clean up shapes. The goal is to achieve maximum clarity with minimal complexity.",{"type":65,"attrs":2746},{"id":2516,"body":2747},[2748],{"_uid":2749,"markdown":2750,"component":1730},"i-62c4316d-9b2b-4581-9ee4-674f28bd2bfa","\"Good design is as little design as possible.\" — Dieter Rams, Ten Principles of Good Design (1970)",{"type":54,"attrs":2752,"content":2753},{"textAlign":96},[2754],{"text":2755,"type":58},"This process emphasizes clarity, consistency, and efficiency — the core principles of flat design.",{"type":124,"attrs":2757,"content":2758},{"level":126,"textAlign":96},[2759],{"text":2760,"type":58,"marks":2761},"Flat illustration workflow in Linearity Curve",[2762],{"type":82},{"type":54,"attrs":2764,"content":2765},{"textAlign":96},[2766],{"text":2767,"type":58},"A modern flat illustration workflow is iterative rather than linear. Designers move between steps, refining and adjusting as they go.",{"type":54,"attrs":2769,"content":2770},{"textAlign":96},[2771],{"text":2772,"type":58},"The process typically begins with a rough concept. This can be a quick sketch or even just an idea of the composition. From there, shapes are constructed using vector tools, forming the base structure of the illustration.",{"type":54,"attrs":2774,"content":2775},{"textAlign":96},[2776],{"text":2777,"type":58},"Once the structure is defined, designers refine the shapes. This includes adjusting proportions, aligning elements, and ensuring consistency across the composition. At this stage, precision becomes important, especially if the illustration is part of a larger system.",{"type":54,"attrs":2779,"content":2780},{"textAlign":96},[2781],{"text":2782,"type":58},"Color is then applied, following predefined palettes or design system rules. This ensures that the illustration aligns with brand guidelines and remains consistent across different use cases.",{"type":54,"attrs":2784,"content":2785},{"textAlign":96},[2786],{"text":2787,"type":58},"The final steps involve refinement and export. Designers simplify shapes, adjust spacing, and prepare assets for use in digital products. In most cases, illustrations are exported as SVG files for scalability and performance.",{"type":65,"attrs":2789},{"id":2516,"body":2790},[2791],{"_uid":2792,"asset":2793,"component":2684,"description":33},"i-40cee47e-e95e-40a0-b46e-7f05e140916e",[2794],{"_uid":2795,"asset":2796,"device":2723,"component":2724},"f42b0fb5-f4a1-4c1a-a3e8-acfce87917f0",[2797],{"_uid":2798,"image":2799,"imageAlt":2803,"component":38},"570debbe-5340-4867-9c2b-0b6e20eb93ca",{"id":2800,"alt":33,"name":33,"focus":33,"title":33,"source":33,"filename":2801,"copyright":33,"fieldtype":35,"meta_data":2802,"is_external_url":15},10434471,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1810x1323\u002F42b7f56a55\u002Fstart-up-illustration-pack-1-preview.png",{},"illustration workflow",{"type":54,"attrs":2805,"content":2806},{"textAlign":96},[2807],{"text":2808,"type":58},"One of the advantages of using Linearity Curve is its cross-device workflow. Designers can start a concept on iPad, refine it on Mac, and export it seamlessly. This flexibility speeds up iteration and makes the workflow more efficient.",{"type":54,"attrs":2810,"content":2811},{"textAlign":96},[2812],{"text":2813,"type":58},"In practice, a flat illustration in Curve moves through these key tool moments:",{"type":54,"attrs":2815,"content":2816},{"textAlign":96},[2817,2832],{"text":2818,"type":58,"marks":2819},"Shape Tool",[2820,2831],{"type":93,"attrs":2821},{"href":2822,"uuid":2823,"anchor":96,"target":2824,"linktype":2825,"story":2826},"\u002Facademy\u002Ftutorials\u002Fdesign-with-curve\u002Fhow-to-shape-tool","8f6ca48d-5761-4276-a242-1a0e179f53d3","_self","story",{"name":2827,"id":2828,"uuid":2823,"slug":2829,"url":2830,"full_slug":2830,"_stopResolving":791},"How to use the Shape Tool",384491196,"how-to-shape-tool","academy\u002Ftutorials\u002Fdesign-with-curve\u002Fhow-to-shape-tool",{"type":82},{"text":2833,"type":58}," — the starting point for almost every flat illustration. Rectangles, circles, and rounded rectangles form the base of characters, icons, and environmental elements. Use the Shape Tool to block out the composition before adding any detail.",{"type":54,"attrs":2835,"content":2836},{"textAlign":96},[2837,2850],{"text":2838,"type":58,"marks":2839},"Boolean operations",[2840,2849],{"type":93,"attrs":2841},{"href":2842,"uuid":2843,"anchor":96,"target":2824,"linktype":2825,"story":2844},"\u002Fblog\u002Fboolean-vs-masks","65e89b00-da44-4b30-9336-82ade3185892",{"name":2845,"id":2846,"uuid":2843,"slug":2847,"url":2848,"full_slug":2848,"_stopResolving":791},"Boolean operations vs. masks",558839038,"boolean-vs-masks","blog\u002Fboolean-vs-masks",{"type":82},{"text":2851,"type":58}," — Merge, subtract, intersect, and exclude let you combine simple shapes into complex forms without drawing complex paths. A circle subtracted from a rectangle becomes an arch. Two overlapping circles merged become a speech bubble. Boolean operations are how flat illustration stays fast without sacrificing precision.",{"type":54,"attrs":2853,"content":2854},{"textAlign":96},[2855,2868],{"text":2856,"type":58,"marks":2857},"Pen Tool",[2858,2867],{"type":93,"attrs":2859},{"href":2860,"uuid":2861,"anchor":96,"target":2824,"linktype":2825,"story":2862},"\u002Fblog\u002Fpen-tool","3f22b73a-bd14-4fb1-8206-b91e479f8019",{"name":2863,"id":2864,"uuid":2861,"slug":2865,"url":2866,"full_slug":2866,"_stopResolving":791},"Working with the Pen Tool",579045227,"pen-tool","blog\u002Fpen-tool",{"type":82},{"text":2869,"type":58}," — for organic shapes that can't be built from geometry alone. Hair, clothing folds, abstract background shapes. Use it sparingly in flat illustration — the style rewards restraint.",{"type":54,"attrs":2871,"content":2872},{"textAlign":96},[2873,2886],{"text":2874,"type":58,"marks":2875},"Style panel",[2876,2885],{"type":93,"attrs":2877},{"href":2878,"uuid":2879,"anchor":96,"target":2824,"linktype":2825,"story":2880},"\u002Facademy\u002Fmove\u002Fmac\u002Fuser-guide\u002Finterface\u002Finspector","1c4987bd-1788-4ebd-8246-47b7f9ed11db",{"name":2881,"id":2882,"uuid":2879,"slug":2883,"url":2884,"full_slug":2884,"_stopResolving":791},"Inspector",426872282,"inspector","academy\u002Fmove\u002Fmac\u002Fuser-guide\u002Finterface\u002Finspector",{"type":82},{"text":2887,"type":58}," — solid fills, no gradients. Set stroke to none. Consistency in fill treatment is what keeps a flat illustration feeling cohesive rather than patchy.",{"type":54,"attrs":2889,"content":2890},{"textAlign":96},[2891,2904],{"text":2892,"type":58,"marks":2893},"Layers",[2894,2903],{"type":93,"attrs":2895},{"href":2896,"uuid":2897,"anchor":96,"target":2824,"linktype":2825,"story":2898},"\u002Facademy\u002Fcurve\u002Fmac\u002Fuser-guide\u002Fworkspace\u002Forganize-layers","7b6f6590-faa1-427a-a4c9-3574793c74a9",{"name":2899,"id":2900,"uuid":2897,"slug":2901,"url":2902,"full_slug":2902,"_stopResolving":791},"Organize layers",321795509,"organize-layers","academy\u002Fcurve\u002Fmac\u002Fuser-guide\u002Fworkspace\u002Forganize-layers",{"type":82},{"text":2905,"type":58}," — keep background shapes, mid-ground elements, and foreground figures on separate layers from the start. Flat illustration can get complex fast — layer discipline prevents it from becoming unmanageable.",{"type":54,"attrs":2907,"content":2908},{"textAlign":96},[2909],{"text":2910,"type":58},"Modern workflows are not about following rigid steps, but about adapting the process to the needs of the project.",{"type":124,"attrs":2912,"content":2913},{"level":126,"textAlign":96},[2914],{"text":2915,"type":58,"marks":2916},"Tools in modern flat design workflows",[2917],{"type":82},{"type":54,"attrs":2919,"content":2920},{"textAlign":96},[2921],{"text":2922,"type":58},"Flat illustration workflows rarely rely on a single tool. Instead, designers combine multiple tools depending on their needs.",{"type":54,"attrs":2924,"content":2925},{"textAlign":96},[2926,2931],{"text":713,"type":58,"marks":2927},[2928],{"type":93,"attrs":2929},{"href":2930,"uuid":96,"anchor":96,"target":96,"linktype":98},"chatgpt:\u002F\u002Fgeneric-entity?number=5",{"text":2932,"type":58}," is ideal for building and refining illustrations quickly. Its intuitive interface allows designers to focus on shapes and composition without unnecessary complexity.",{"type":54,"attrs":2934,"content":2935},{"textAlign":96},[2936,2938,2944],{"text":2937,"type":58},"For more advanced vector editing, tools like ",{"text":2939,"type":58,"marks":2940},"Adobe Illustrator",[2941],{"type":93,"attrs":2942},{"href":2943,"uuid":96,"anchor":96,"target":96,"linktype":98},"chatgpt:\u002F\u002Fgeneric-entity?number=6",{"text":2945,"type":58}," are often used. These tools provide greater control for detailed work, but can be slower for rapid iteration.",{"type":54,"attrs":2947,"content":2948},{"textAlign":96},[2949,2951,2957],{"text":2950,"type":58},"For integration into product design, ",{"text":2952,"type":58,"marks":2953},"Figma",[2954],{"type":93,"attrs":2955},{"href":2956,"uuid":96,"anchor":96,"target":96,"linktype":98},"chatgpt:\u002F\u002Fgeneric-entity?number=7",{"text":2958,"type":58}," is widely used. It allows teams to place illustrations directly into UI layouts and collaborate in real time.",{"type":65,"attrs":2960},{"id":2516,"body":2961},[2962],{"_uid":2963,"content":2964,"component":2608,"showHeader":791,"invertAxisOnMobile":15},"i-0531810a-c7e4-46eb-926d-098e007ae217",{"tbody":2965,"thead":3000,"fieldtype":1848},[2966,2978,2989],{"_uid":2967,"body":2968,"component":1789},"9348c1ca-6d54-4fd5-8d4b-52e0f988fd63",[2969,2972,2975],{"_uid":2970,"value":2971,"component":1782},"30a89d36-c9ea-4ca9-b888-e248c62e89b2","Linearity Curve\n",{"_uid":2973,"value":2974,"component":1782},"43b662a7-5d02-4c70-a662-34c5e903d24a","Speed and simplicity\n",{"_uid":2976,"value":2977,"component":1782},"2f927ae8-956f-46b8-9ecb-4fb6e52ccae1","Flat illustration workflows\n",{"_uid":2979,"body":2980,"component":1789},"e353872a-8857-4faf-a64f-7a8ae9dd605a",[2981,2983,2986],{"_uid":2982,"value":2939,"component":1782},"7225d903-d818-4acb-b010-c06d1b54f11c",{"_uid":2984,"value":2985,"component":1782},"c76e9fdf-e0f6-4dca-8fa3-5ff0697873b7","Precision and control\n",{"_uid":2987,"value":2988,"component":1782},"de0a3b52-fd0b-4ebe-b294-6f8db33ded7f","Complex vector editing\n",{"_uid":2990,"body":2991,"component":1789},"e3d6fa2c-03d1-429a-85b1-c18f558e2e95",[2992,2994,2997],{"_uid":2993,"value":2952,"component":1782},"dbaf34a9-3f06-4ff7-acb9-b0a1a3d3cb46",{"_uid":2995,"value":2996,"component":1782},"c415b4a9-b943-4083-98e6-aad36e563df2","Collaboration\n",{"_uid":2998,"value":2999,"component":1782},"b2725cb8-97b3-4fd7-92e7-4da1669f2f16","UI and product design\n",[3001,3004,3007],{"_uid":3002,"value":3003,"component":1841},"841da231-8a63-4004-a411-e9ef26ca8ed8","Tool\n",{"_uid":3005,"value":3006,"component":1841},"f6ec4e34-833d-426a-9b98-5663f0e5f456","Strength\n",{"_uid":3008,"value":3009,"component":1841},"abd53b87-12f0-47f0-938c-ea91ee2bbe66","Best use case\n",{"type":54,"attrs":3011,"content":3012},{"textAlign":96},[3013],{"text":3014,"type":58},"The best workflow depends on the project. Many designers create illustrations in a vector tool, then integrate them into UI designs using collaborative tools.",{"type":54,"attrs":3016,"content":3017},{"textAlign":96},[3018],{"text":3019,"type":58},"Modern workflows are about flexibility. The ability to move between tools and adapt to different contexts is what makes them effective.",{"type":124,"attrs":3021,"content":3022},{"level":126,"textAlign":96},[3023],{"text":3024,"type":58,"marks":3025},"Common mistakes in flat illustration",[3026],{"type":82},{"type":54,"attrs":3028,"content":3029},{"textAlign":96},[3030],{"text":3031,"type":58},"Flat illustration may seem simple, but it’s easy to make mistakes that reduce clarity and effectiveness.",{"type":54,"attrs":3033,"content":3034},{"textAlign":96},[3035],{"text":3036,"type":58},"One of the most common issues is using too many colors. A large color palette can make illustrations feel inconsistent and harder to understand. Limiting colors helps maintain visual coherence.",{"type":54,"attrs":3038,"content":3039},{"textAlign":96},[3040],{"text":3041,"type":58},"Another common mistake is inconsistent spacing. Without proper alignment and structure, illustrations can feel unbalanced and unprofessional. Using grids and alignment tools helps maintain consistency.",{"type":54,"attrs":3043,"content":3044},{"textAlign":96},[3045],{"text":3046,"type":58},"Overdesign is also a frequent problem. Adding too many details defeats the purpose of flat design. 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You can zoom in on this preview screen to see all the details.\n- Tap the “Use Template” button to open it in the Editor.\n\n**How to edit Linearity Templates**\n\nIt’s important to remember that all the elements within our templates are fully customizable, so feel free to use as much or as little of the already existing layout, colors, fonts, images, and shapes as desired.\n\nChange up the colors, add your own message with the Text Tool, and swap out any images with your won.\n\nYou can also tap into other intuitive features, such as [**AI backgrounds**](\u002Ffeatures\u002Fai-backgrounds),[ ](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fai-backgrounds\u002F)the [**Brush Tool**](\u002Ffeatures\u002Fbrush-tool), [**Pen Tool**](\u002Ffeatures\u002Fpen-tool), [**Shape Builder**](\u002Ffeatures\u002Fshape-builder), [**Auto Trace**,](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fauto-trace) and more to add even more personal touches to each template.\n\nIn Linearity Move you can also use [**Auto animate**](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fauto-animate\u002F), [**GIF export**](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fgif-export), Animation presets and [**Design and animate mode**](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fdesign-vs-animate-mode\u002F)[.](\u002Ffeatures\u002Fdesign-vs-animate-mode) Let our templates be the starting point for your limitless creativity!\n\n**Don't have Linearity Curve or Move yet?** Quickly download them to start using templates. 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