[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"en\u002Fblog\u002Fhow-to-make-a-logo":3,"en\u002Fsettings-page":3074,"blog-what-to-read-next-section":4978},{"content":4,"full_slug":3070,"id":3071,"name":1658,"path":134,"published_at":3072,"uuid":3073},{"tag":5,"_uid":1649,"image":1650,"title":1658,"author":1659,"widget":1686,"bgColor":47,"content":1690,"noIndex":16,"noFollow":16,"wistiaId":34,"component":1618,"thumbnail":3060,"meta_image":3064,"meta_title":3067,"page_title":34,"description":34,"publishedDate":3068,"hideFromSitemap":16,"meta_description":3069},[6],{"name":7,"created_at":8,"published_at":9,"updated_at":10,"id":11,"uuid":12,"content":13,"slug":1641,"full_slug":1642,"sort_by_date":134,"position":1643,"tag_list":1644,"is_startpage":16,"parent_id":1645,"meta_data":134,"group_id":1646,"first_published_at":1647,"release_id":134,"lang":1636,"path":134,"alternates":1648,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Design resources","2024-08-26T14:09:52.108Z","2025-02-12T14:24:10.265Z","2025-02-12T14:24:10.293Z",540222543,"6e82c4b3-844d-4c3a-a799-56939bc2843d",{"_uid":14,"title":15,"noIndex":16,"noFollow":16,"component":17,"reference":18,"meta_image":1638,"meta_title":34,"page_title":34,"description":1628,"illustration":1640,"hideFromSitemap":16,"meta_description":34},"e44b1a0b-2afa-4abe-a1fe-37c6a104cf23"," Design resources",false,"BlogCategoryOverviewPage",{"name":19,"created_at":20,"published_at":21,"updated_at":22,"id":23,"uuid":24,"content":25,"slug":1629,"full_slug":1630,"sort_by_date":134,"position":1631,"tag_list":1632,"is_startpage":16,"parent_id":1633,"meta_data":134,"group_id":1634,"first_published_at":1635,"release_id":134,"lang":1636,"path":134,"alternates":1637,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Your next career move: motion graphics vs. animation","2024-09-30T06:45:42.528Z","2026-09-05T00:16:24.094Z","2026-09-05T00:16:24.122Z",555448743,"f0ff000f-00e4-4457-ae55-997ca7312e7c",{"tag":26,"_uid":28,"image":29,"title":19,"author":40,"widget":42,"bgColor":47,"content":48,"noIndex":16,"noFollow":16,"wistiaId":34,"component":1618,"thumbnail":1619,"youtubeId":34,"meta_image":1623,"meta_title":1626,"page_title":34,"description":34,"publishedDate":1627,"hideFromSitemap":16,"meta_description":1628},[27,12],"3788f72d-65c4-4ad7-8c18-e17dc82f2b2e","a8e1a7cf-37e0-4551-aea1-db9befd460bb",[30],{"_uid":31,"image":32,"imageAlt":38,"component":39},"62e34335-8a79-43ca-adbb-08db9dd6b080",{"id":33,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":35,"copyright":34,"fieldtype":36,"meta_data":37,"is_external_url":16},17475438,"","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fx\u002F62e79781c4\u002Fmotion-graphics-vs-animation-newblogcover.avif","asset",{},"Linearity","Image",[41],"0f5fe757-eb31-437c-80a1-926f913f8ca3",{"id":43,"alt":44,"name":34,"focus":34,"title":44,"source":34,"filename":45,"copyright":34,"fieldtype":36,"meta_data":46,"is_external_url":16},18932106,"Your next career move: motion graphics vs. animation | Linearity","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F31598723af\u002Fmotion-graphics-vs-animation_widget.png",{},"decor-salmon",[49],{"_uid":50,"content":51,"component":1617},"d1ae1e07-2065-4a2c-b2db-d64c001ad978",{"type":52,"content":53},"doc",[54,60,71,75,97,106,110,146,162,166,174,216,223,254,261,294,300,330,334,341,360,371,381,387,394,404,474,481,485,495,514,523,554,561,569,573,577,584,606,616,622,629,639,645,652,668,681,692,699,714,725,731,738,766,785,795,801,808,816,835,842,852,862,868,875,884,888,896,900,907,921,928,935,945,954,958,968,975,982,998,1002,1006,1013,1095,1102,1112,1160,1171,1178,1188,1195,1199,1216,1220,1231,1238,1242,1252,1259,1269,1275,1282,1286,1296,1308,1312,1318,1325,1333,1337,1344,1410,1416,1475,1496,1506,1513,1540,1547,1557,1569,1578,1590],{"type":55,"content":56},"paragraph",[57],{"text":58,"type":59},"Whether you’re a seasoned player in the creative industry or a savvy business owner interested in elevating your brand's advertising, motion graphics, and animation are techniques you can use to take your practice to the next level.","text",{"type":55,"content":61},[62,64,69],{"text":63,"type":59},"However, before you can do that, it’s important to ",{"text":65,"type":59,"marks":66},"understand the difference",[67],{"type":68},"bold",{"text":70,"type":59}," between each technique. That way, you can pinpoint the method best for you and use it to deliver a killer end product.",{"type":55,"content":72},[73],{"text":74,"type":59},"Ready to get started? Let’s run through the key differences between these two popular types of animation.",{"type":76,"attrs":77},"blok",{"id":78,"body":79},"9d7b30a1-76d0-4568-93c1-ffa19ae4a8b3",[80],{"_uid":81,"title":82,"button":83,"component":94,"description":95,"backgroundColor":96},"i-dcfadd96-037d-4f5d-ad70-ffc0e2a1c84d","Jumpstart your ideas with Linearity Curve\n",[84],{"_uid":85,"icon":34,"link":86,"size":90,"text":91,"type":92,"component":93},"e5e02788-07cf-4d00-8e8a-93084414d9ff",{"id":34,"url":87,"linktype":88,"fieldtype":89,"cached_url":87},"https:\u002F\u002Fwww.linearity.io\u002Fget-started","url","multilink","medium","Get Started","whiteFill","BaseButton","BlogComponentCta","Take your designs to the next level.\n\n","orange",{"type":98,"attrs":99,"content":101},"heading",{"level":100},2,[102],{"text":103,"type":59,"marks":104},"Historical context: the rise of animation and motion graphics",[105],{"type":68},{"type":55,"content":107},[108],{"text":109,"type":59},"The desire to capture movement and bring life to still images stretches back centuries, with early examples like the flip book (1800s).",{"type":55,"content":111},[112,114,118,120,125,127,138,140,144],{"text":113,"type":59},"The birth of animation as we know it began with the invention of celluloid film in the ",{"text":115,"type":59,"marks":116},"late 19th century",[117],{"type":68},{"text":119,"type":59},". Pioneers like Winsor McCay (",{"text":121,"type":59,"marks":122},"Gertie the Dinosaur",[123],{"type":124},"italic",{"text":126,"type":59},", 1914) and ",{"text":128,"type":59,"marks":129},"Walt Disney",[130,136],{"type":131,"attrs":132},"link",{"href":133,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fa-brief-history-of-disney",null,"_blank",{"type":137},"underline",{"text":139,"type":59}," (",{"text":141,"type":59,"marks":142},"Snow White and the Seven Dwarfs",[143],{"type":124},{"text":145,"type":59},", 1937) established hand-drawn animation as a dominant storytelling medium.",{"type":76,"attrs":147},{"id":78,"body":148},[149,153,158],{"_uid":150,"emoji":34,"bgColor":47,"markdown":151,"component":152},"i-8e5a1955-6035-4b79-b808-a082b7abcc6d","Motion graphics, on the other hand, emerged as a field much later, heavily influenced by technological 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revolution",[319,322,323],{"type":131,"attrs":320},{"href":321,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcomputer-animation\u002F",{"type":68},{"type":137},{"text":325,"type":59,"marks":326},":",[327],{"type":68},{"text":329,"type":59}," The arrival of powerful computers in the late 20th century opened doors for sophisticated 3D motion graphics and visual effects, further solidifying motion graphics as a distinct field.",{"type":55,"content":331},[332],{"text":333,"type":59},"Today, animation and motion graphics co-exist and often complement each other. But what are the two different techniques? How do they differ? Are they similar in any way? Keep reading to find out.",{"type":98,"attrs":335,"content":336},{"level":100},[337],{"text":338,"type":59,"marks":339},"What's motion graphics?",[340],{"type":68},{"type":55,"content":342},[343,345,349,351,358],{"text":344,"type":59},"This is a small",{"text":346,"type":59,"marks":347}," subset of animation",[348],{"type":68},{"text":350,"type":59}," that makes previously static images more dynamic. It deals almost exclusively with 2D graphics and ",{"text":352,"type":59,"marks":353},"2D graphic software",[354,357],{"type":131,"attrs":355},{"href":356,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002F2d-animation-software\u002F",{"type":137},{"text":359,"type":59},". ",{"type":55,"content":361},[362,369],{"text":363,"type":59,"marks":364},"Creating motion graphics",[365,368],{"type":131,"attrs":366},{"href":367,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-make-motion-graphics\u002F",{"type":137},{"text":370,"type":59}," enhances the visual impact of an otherwise lifeless image, it doesn’t do anything to further its narrative or give it one at all.",{"type":55,"content":372},[373,375,379],{"text":374,"type":59},"For example, do you know when you’re shopping online that a quick buy option appears on screen? Or when a static banner pauses when you hover over it? 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However, it’s also an umbrella term that categorizes the ",{"text":490,"type":59,"marks":491},"whole field of moving imagery",[492],{"type":68},{"text":494,"type":59},", including everything from cartoons and typography to motion graphics itself.",{"type":76,"attrs":496},{"id":78,"body":497},[498,509,511],{"_uid":499,"title":500,"button":501,"component":94,"description":507,"backgroundColor":508},"i-1df1fdfe-9f7c-4b6c-b041-705763f9f80d","Transform Your ideas into animations",[502],{"_uid":503,"icon":34,"link":504,"size":90,"text":506,"type":92,"component":93},"773c6fef-c7b4-4ef8-89f5-a0f4568ec5b5",{"id":34,"url":505,"linktype":88,"fieldtype":89,"cached_url":505},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Ftutorials\u002Fworkshops\u002Fcreate-your-first-animation-with-linearity-move\u002F","Start tutorial","Linearity Move is perfect for beginners and professionals alike. Make your first animation with Move.\n\n","green",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":510,"initial":155,"component":156,"backgroundColor":157},"i-46896377-e31f-4820-8b07-cd14883b5636",{"_uid":512,"emoji":34,"bgColor":47,"markdown":513,"component":152},"i-03f6b4f7-034e-484a-8286-69ed73f22cbc","Think of animation as an all-encompassing umbrella that includes multiple motion graphic design styles.",{"type":55,"content":515},[516],{"text":517,"type":59,"marks":518},"This means that while motion graphics may always fall under the umbrella of animation, animation doesn’t always exclusively mean motion graphics—get it?",[519],{"type":520,"attrs":521},"textStyle",{"color":522},"#111717",{"type":76,"attrs":524},{"id":78,"body":525},[526],{"_uid":527,"cards":528,"component":553},"i-cdf7e245-d38a-4525-bca2-17312925105b",[529,542],{"_uid":530,"image":531,"button":535,"component":541},"3316bcc3-0742-4b40-a4aa-58671fe2e4b4",{"id":532,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":533,"copyright":34,"fieldtype":36,"meta_data":534,"is_external_url":16},17475474,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F574x1020\u002F6ea7be6791\u002Ffilters_format-webp-_quality-75-1.webp",{},[536],{"_uid":537,"icon":34,"link":538,"size":90,"text":540,"type":92,"component":93},"800bb715-4fac-4066-bc3b-57c2987c165b",{"id":34,"url":539,"linktype":88,"fieldtype":89,"cached_url":539},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fanimated-templates\u002Fillustrated-vector-agency-ideas-ad\u002F","Get this template","BlogTwoColumnTemplatesItem",{"_uid":543,"image":544,"button":548,"component":541},"b43dae9f-5c33-423f-93fd-d66efd5d0294",{"id":545,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":546,"copyright":34,"fieldtype":36,"meta_data":547,"is_external_url":16},17475473,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1019x1020\u002Fd881951188\u002Ffilters_format-webp-_quality-75-2.webp",{},[549],{"_uid":550,"icon":34,"link":551,"size":90,"text":540,"type":92,"component":93},"78651033-1ec1-47b5-a7c7-92405374d872",{"id":34,"url":552,"linktype":88,"fieldtype":89,"cached_url":552},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fanimated-templates\u002Fcreative-agency-showreel\u002F","BlogTwoColumnTemplates",{"type":98,"attrs":555,"content":556},{"level":100},[557],{"text":558,"type":59,"marks":559},"5 styles of animation",[560],{"type":68},{"type":55,"content":562},[563,565],{"text":564,"type":59},"Under the umbrella of animation, there are ",{"text":566,"type":59,"marks":567},"five main styles.",[568],{"type":68},{"type":55,"content":570},[571],{"text":572,"type":59},"Each one has different costs, uses, and requirements, and together, they are responsible for the entire world of graphics that we know, love, and use today.",{"type":55,"content":574},[575],{"text":576,"type":59},"Here are the five types of animation techniques.",{"type":98,"attrs":578,"content":579},{"level":168},[580],{"text":581,"type":59,"marks":582},"1. Traditional animation",[583],{"type":68},{"type":55,"content":585},[586,588,592,594,598,600,604],{"text":587,"type":59},"Are you familiar with ",{"text":589,"type":59,"marks":590},"Tarzan ",[591],{"type":124},{"text":593,"type":59},"(1999)? ",{"text":595,"type":59,"marks":596},"The Lion King ",[597],{"type":124},{"text":599,"type":59},"(1994)? ",{"text":601,"type":59,"marks":602},"Pinocchio ",[603],{"type":124},{"text":605,"type":59},"(1940)? Well, those are all made using traditional animation methods.",{"type":55,"content":607},[608,610,614],{"text":609,"type":59},"Traditional animation is a technique in which each frame is ",{"text":611,"type":59,"marks":612},"drawn by hand",[613],{"type":68},{"text":615,"type":59},". It can also be known as hand-drawn animation or cel animation, and until the age of computer animation, it was the dominant type of animation used in cinema.",{"type":76,"attrs":617},{"id":78,"body":618},[619],{"src":620,"_uid":621,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002Fie53R2HEZ6g?feature=oembed","i-6643561a-5b94-41a8-b409-0a1dd6f72828",{"type":98,"attrs":623,"content":624},{"level":168},[625],{"text":626,"type":59,"marks":627},"2. Motion graphics",[628],{"type":68},{"type":55,"content":630},[631,633,637],{"text":632,"type":59},"As explained above, this is a subgenre of animation that turns a ",{"text":634,"type":59,"marks":635},"still image into a moving one.",[636],{"type":68},{"text":638,"type":59}," However, the image rarely has a story or an emotive edge.",{"type":76,"attrs":640},{"id":78,"body":641},[642],{"src":643,"_uid":644,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FBR5IuoxNJUU?start=3&feature=oembed","i-93aca940-ed35-4c93-a9da-2565963e1111",{"type":98,"attrs":646,"content":647},{"level":168},[648],{"text":649,"type":59,"marks":650},"3. Stop motion animation",[651],{"type":68},{"type":55,"content":653},[654,656,660,662,666],{"text":655,"type":59},"This ",{"text":657,"type":59,"marks":658},"frame-by-frame",[659],{"type":68},{"text":661,"type":59}," movement of objects and figures creates an ",{"text":663,"type":59,"marks":664},"illusion of fluid movement",[665],{"type":68},{"text":667,"type":59},". This manual technique allows for any kind of physical item to star in a picture, as long as it keeps still, of course.",{"type":55,"content":669},[670,672,679],{"text":671,"type":59},"Though incredibly delicate and time-consuming, ",{"text":673,"type":59,"marks":674},"stop motion animation",[675,678],{"type":131,"attrs":676},{"href":677,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fstop-motion\u002F",{"type":137},{"text":680,"type":59}," is a popular and beautiful art form. ",{"type":76,"attrs":682},{"id":78,"body":683},[684,687,689],{"_uid":685,"emoji":34,"bgColor":47,"markdown":686,"component":152},"i-d920a233-4196-4e03-83fe-97365df2b56c","It was the style championed in films such as *Fantastic Mr. Fox* (2009) and *Coraline* (2009)",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":688,"initial":155,"component":156,"backgroundColor":157},"i-0ff5e3d7-6f9a-4311-9541-cfd45348ae7d",{"src":690,"_uid":691,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002Fn2igjYFojUo?feature=oembed","i-95568d25-63cb-4a2f-8093-cc28f130439a",{"type":98,"attrs":693,"content":694},{"level":168},[695],{"text":696,"type":59,"marks":697},"4. 2D animation",[698],{"type":68},{"type":55,"content":700},[701,708,710],{"text":702,"type":59,"marks":703},"Animating in 2D",[704,707],{"type":131,"attrs":705},{"href":706,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002F2d-animation\u002F",{"type":137},{"text":709,"type":59}," is probably the most common style of animation and refers to two-dimensional graphics that are rapidly sequenced to create the ",{"text":711,"type":59,"marks":712},"illusion of lifelike movement.",[713],{"type":68},{"type":55,"content":715},[716,718,724],{"text":717,"type":59},"Graphics drawn by hand are often categorized as traditional animation. But they can also be produced using ",{"text":719,"type":59,"marks":720},"animation software",[721,723],{"type":131,"attrs":722},{"href":356,"uuid":134,"anchor":134,"target":135,"linktype":88},{"type":137},{"text":243,"type":59},{"type":76,"attrs":726},{"id":78,"body":727},[728],{"src":729,"_uid":730,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002F2tC2Q2xphRQ?start=2&feature=oembed","i-8bf7f3d2-5ad9-4f83-88d3-5604874fef73",{"type":98,"attrs":732,"content":733},{"level":168},[734],{"text":735,"type":59,"marks":736},"5. 3D animation",[737],{"type":68},{"type":55,"content":739},[740,742,746,748,752,754,758,760,764],{"text":741,"type":59},"This refers to graphics modeled in a ",{"text":743,"type":59,"marks":744},"three-dimensional virtual environment",[745],{"type":68},{"text":747,"type":59}," and then animated. It’s the most-used style in the animation industry today, and it has inspired movies such as ",{"text":749,"type":59,"marks":750},"Toy Story ",[751],{"type":124},{"text":753,"type":59},"(1995), ",{"text":755,"type":59,"marks":756},"Monsters Inc. ",[757],{"type":124},{"text":759,"type":59},"(2001), and ",{"text":761,"type":59,"marks":762},"Frozen ",[763],{"type":124},{"text":765,"type":59},"(2013).",{"type":55,"content":767},[768,770,774,776,783],{"text":769,"type":59},"Designers specializing in 3D animation begin by conceptualizing a character or object, creating a ",{"text":771,"type":59,"marks":772},"to-scale model",[773],{"type":68},{"text":775,"type":59},", and ",{"text":777,"type":59,"marks":778},"using 3D animation software",[779,782],{"type":131,"attrs":780},{"href":781,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-software\u002F",{"type":137},{"text":784,"type":59}," to bring it to life.",{"type":55,"content":786},[787,789,793],{"text":788,"type":59},"Integrating the 3D model into the digital environment decked out with special effects allows them to watch how it responds to and ",{"text":790,"type":59,"marks":791},"acts in a 360° space",[792],{"type":68},{"text":794,"type":59},", producing a pretty darn accurate end product.",{"type":76,"attrs":796},{"id":78,"body":797},[798],{"src":799,"_uid":800,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FbwzLiQZDw2I?feature=oembed","i-ef7b3f2e-d557-4ff6-bcda-24b75a9854d4",{"type":98,"attrs":802,"content":803},{"level":100},[804],{"text":805,"type":59,"marks":806},"Motion graphics vs. animation: a comparison",[807],{"type":68},{"type":55,"content":809},[810,812],{"text":811,"type":59},"Now that you understand the key differences, let's compare both modes so that you can pinpoint which ",{"text":813,"type":59,"marks":814},"best suits your requirements.",[815],{"type":68},{"type":76,"attrs":817},{"id":78,"body":818},[819],{"_uid":820,"image":821,"title":828,"button":829,"component":833,"description":834},"i-9f661ae6-4995-4e42-b38b-9acc277db0eb",[822],{"_uid":823,"image":824,"imageAlt":39,"component":39},"a34791cc-3805-497c-8c58-f3a5a93df2a9",{"id":825,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":826,"copyright":34,"fieldtype":36,"meta_data":827,"is_external_url":16},17423592,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F688x488\u002Ff85f7be569\u002Fsnippet-banner-image.png",{},"Bring motion in-house",[830],{"_uid":831,"icon":34,"link":832,"size":90,"text":91,"type":92,"component":93},"efcb819f-5ec6-41ae-b270-8b5898ef1319",{"id":34,"url":87,"linktype":88,"fieldtype":89,"cached_url":87},"BlogComponentBigCta","Animate marketing assets in seconds with Linearity Move.",{"type":98,"attrs":836,"content":837},{"level":168},[838],{"text":839,"type":59,"marks":840},"Statistics vs. narratives",[841],{"type":68},{"type":55,"content":843},[844,846,850],{"text":845,"type":59},"Motion graphics tend to be less captivating than animation. They simply aim to enhance the delivery of a selling point, statistic, or instruction, while animation concentrates on ",{"text":847,"type":59,"marks":848},"crafting a narrative",[849],{"type":68},{"text":851,"type":59}," and developing characters.",{"type":55,"content":853},[854,856,860],{"text":855,"type":59},"A successful animation connects with its audience, tugs at their heartstrings, and tells a story. Meanwhile, a functioning motion graphic merely ",{"text":857,"type":59,"marks":858},"informs, teaches, or instructs",[859],{"type":68},{"text":861,"type":59}," them.",{"type":76,"attrs":863},{"id":78,"body":864},[865],{"_uid":866,"emoji":34,"bgColor":47,"markdown":867,"component":152},"i-97fbedf1-fcbe-44a5-a23d-1515fc90729d","If the animated picture you’re looking at tells a gripping story or enhances a narrative, chances are you have an animation and not a motion graphic.",{"type":98,"attrs":869,"content":870},{"level":168},[871],{"text":872,"type":59,"marks":873},"Simple vs. complex",[874],{"type":68},{"type":55,"content":876},[877,879,883],{"text":878,"type":59},"Generally speaking, motion graphics call for ",{"text":880,"type":59,"marks":881},"less complex designs than animation",[882],{"type":68},{"text":243,"type":59},{"type":55,"content":885},[886],{"text":887,"type":59},"Now, don’t get it twisted. This doesn’t mean that designing them is a piece of cake. It just means that creating a superbly effective motion graphic usually requires fewer resources.",{"type":55,"content":889},[890,892],{"text":891,"type":59},"For example, do you want to design a pop-out title for your company’s introductory video? With the right software, you can likely do so swiftly and with ",{"text":893,"type":59,"marks":894},"little to no complications.",[895],{"type":68},{"type":55,"content":897},[898],{"text":899,"type":59},"If you’re hoping to produce a captivating animated feature from start to finish, one that meets its function expertly just like the pop-out title on your company’s introductory video did, then you’ll need an extensive skillset, ample resources, and an empty calendar.",{"type":98,"attrs":901,"content":902},{"level":168},[903],{"text":904,"type":59,"marks":905},"Reasonably priced vs. expensive",[906],{"type":68},{"type":55,"content":908},[909,911,915,917],{"text":910,"type":59},"As mentioned above, designing an animation that meets its function tends to be more ",{"text":912,"type":59,"marks":913},"time-consuming and complex",[914],{"type":68},{"text":916,"type":59}," than creating a satisfactory motion graphic. Producing a motion graphic requires less specific input and is thus generally ",{"text":918,"type":59,"marks":919},"less expensive.",[920],{"type":68},{"type":76,"attrs":922},{"id":78,"body":923},[924],{"_uid":925,"emoji":926,"bgColor":47,"markdown":927,"component":152},"i-654028d3-72ec-4e82-88c5-6341f438abee","💡","With the increasing use of artificial intelligence in animation creation, you can expect to see the current high prices [decrease by around 30%](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-statistics\u002F).",{"type":98,"attrs":929,"content":930},{"level":168},[931],{"text":932,"type":59,"marks":933},"2D vs. 3D",[934],{"type":68},{"type":55,"content":936},[937,939,943],{"text":938,"type":59},"Another distinguishing feature between animation and motion graphics is their difference in dimensions. While animation can refer to ",{"text":940,"type":59,"marks":941},"both 2D and 3D graphics,",[942],{"type":68},{"text":944,"type":59}," things like banners and GIFs are almost exclusively comprised of 2D images.",{"type":55,"content":946},[947,949,953],{"text":948,"type":59},"While this difference may result in motion graphics appearing less riveting than the realistic graphics defined by animation, that isn’t necessarily a bad thing. A motion graphic isn't going to capture your heart or seem lifelike. It serves to ",{"text":950,"type":59,"marks":951},"direct and inform",[952],{"type":68},{"text":243,"type":59},{"type":55,"content":955},[956],{"text":957,"type":59},"A 2D design is often easier to digest and understand, enabling the viewer to promptly follow its instructions and the motion graphic to meet its goal.",{"type":55,"content":959},[960,962,966],{"text":961,"type":59},"However, 3D motion graphics is no longer limited to high-budget productions and we are seeing this trend become increasingly common. With user-friendly 3D software becoming more accessible, we can expect a",{"text":963,"type":59,"marks":964}," surge in 3D elements",[965],{"type":68},{"text":967,"type":59}," seamlessly integrated into motion graphics projects.",{"type":76,"attrs":969},{"id":78,"body":970},[971],{"_uid":972,"markdown":973,"component":974},"i-33a9c080-fab4-4166-b998-37c5c96c8ded","\"If we are talking motion graphic trends, then I predict the following:  \n1) 3D textures: using 3D textures in a 2D animation environments.  \n2) Experimental minimalism: simple shapes and high contrast colors in a minimalist composition to avoid distractions.”—Maddy Zoli, Senior Designer at Linearity","BlogComponentQuote",{"type":98,"attrs":976,"content":977},{"level":168},[978],{"text":979,"type":59,"marks":980},"Accessory vs. main focus",[981],{"type":68},{"type":55,"content":983},[984,986,990,992,996],{"text":985,"type":59},"Generally speaking, motion graphics tend to ",{"text":987,"type":59,"marks":988},"integrate over preexisting live-action",[989],{"type":68},{"text":991,"type":59}," or real-life footage, such as a video or website. However, animations, on the other hand, tend to exist as ",{"text":993,"type":59,"marks":994},"standalone imagery",[995],{"type":68},{"text":997,"type":59}," over a generated background of other animations.",{"type":55,"content":999},[1000],{"text":1001,"type":59},"However, in film title design, motion graphics take center stage. ",{"type":55,"content":1003},[1004],{"text":1005,"type":59},"An additional difference is that motion graphics developed out of experiments in computer graphics, whereas animation developed out of art and comics",{"type":98,"attrs":1007,"content":1008},{"level":100},[1009],{"text":1010,"type":59,"marks":1011},"A quick summary table of the differences",[1012],{"type":68},{"type":76,"attrs":1014},{"id":78,"body":1015},[1016],{"_uid":1017,"content":1018,"component":1093,"showHeader":1094},"i-04a9f654-8634-432c-bf36-e5ee4c115e6d",{"tbody":1019,"thead":1082,"fieldtype":1092},[1020,1034,1046,1058,1070],{"_uid":1021,"body":1022,"component":1033},"ec96d931-f500-414d-934f-0d43e3eed6df",[1023,1027,1030],{"_uid":1024,"value":1025,"component":1026},"5f9394a7-e40f-4463-942b-ac37ec4a278a","Focus","_table_col",{"_uid":1028,"value":1029,"component":1026},"3463dee5-ea3c-4b55-8f89-360da48bdc3d","Statistics and instructions",{"_uid":1031,"value":1032,"component":1026},"4007a6f2-1d4e-4e6f-98b4-e56ab80509e3","Narratives","_table_row",{"_uid":1035,"body":1036,"component":1033},"323a099d-a31a-4c12-96f4-c5fd666c3ee9",[1037,1040,1043],{"_uid":1038,"value":1039,"component":1026},"22d84fac-4bb6-42a5-a996-0dd4c5606f94","Complexity",{"_uid":1041,"value":1042,"component":1026},"6aa518a8-6c81-4ed8-b76a-44aa4d5ff99b","Simple",{"_uid":1044,"value":1045,"component":1026},"93070c70-86a0-4ccb-961c-28b9b0522d96","Complex",{"_uid":1047,"body":1048,"component":1033},"52f78f03-b511-4ad5-b231-e93e5387c938",[1049,1052,1055],{"_uid":1050,"value":1051,"component":1026},"dd09cdc7-f6f8-41db-b178-d27c20cf4999","Cost",{"_uid":1053,"value":1054,"component":1026},"b9ff74fa-27f0-4e13-a36d-eb8ed13cf9e6","Reasonably priced",{"_uid":1056,"value":1057,"component":1026},"10977453-5ee5-456c-a97f-836abf08b1cc","Expensive",{"_uid":1059,"body":1060,"component":1033},"00dec5c4-432c-4e7d-89ba-1301bed2e6e1",[1061,1064,1067],{"_uid":1062,"value":1063,"component":1026},"0ca0ab3c-dcc5-46e8-8a94-e15531fb5717","Dimension",{"_uid":1065,"value":1066,"component":1026},"3621a623-5b2b-4742-ac2e-e2cd7a018490","Mainly 2D",{"_uid":1068,"value":1069,"component":1026},"b6308d44-4a5a-49df-a1db-1299e3a0cb21","2D and 3D",{"_uid":1071,"body":1072,"component":1033},"76330df8-093b-405d-ad69-6642d2195288",[1073,1076,1079],{"_uid":1074,"value":1075,"component":1026},"85916b26-df55-421f-9a99-b6a5ad662d6e","Role",{"_uid":1077,"value":1078,"component":1026},"4eebe3d9-9c05-4589-9ff2-9fa1e12e8041","Accessory (but not always)",{"_uid":1080,"value":1081,"component":1026},"b6ee8eea-1876-4cba-9f71-3a0a75bcb6c9","Main focus",[1083,1086,1089],{"_uid":1084,"value":34,"component":1085},"7e320148-24ca-4b1d-8929-2b9d6b1eb3ed","_table_head",{"_uid":1087,"value":1088,"component":1085},"5c084b05-c922-4986-bae1-1d460cc7b87a","Motion graphics",{"_uid":1090,"value":1091,"component":1085},"35505487-7977-4f63-b0a9-4fa5d2ec6350","Animation","table","BlogTableComponent",true,{"type":98,"attrs":1096,"content":1097},{"level":100},[1098],{"text":1099,"type":59,"marks":1100},"The software used for both",[1101],{"type":68},{"type":55,"content":1103},[1104,1106,1110],{"text":1105,"type":59},"Years ago, graphic designers used only physical tools to create scenes, characters, or accessories. Today, animators and graphic artists alike have a huge",{"text":1107,"type":59,"marks":1108}," range of digital tools",[1109],{"type":68},{"text":1111,"type":59}," at their fingertips that allow them to produce clean, functional designs promptly. Here are some of our favorite tools used for both:",{"type":175,"content":1113},[1114,1136,1142,1148,1154],{"type":178,"content":1115},[1116],{"type":55,"content":1117},[1118,1125,1127,1134],{"text":1119,"type":59,"marks":1120},"Linearity Curve",[1121,1124],{"type":131,"attrs":1122},{"href":1123,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fcurve\u002F",{"type":137},{"text":1126,"type":59}," and ",{"text":1128,"type":59,"marks":1129},"Linearity Move",[1130,1133],{"type":131,"attrs":1131},{"href":1132,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fmove\u002F",{"type":137},{"text":1135,"type":59}," (used together as a powerful combination)",{"type":178,"content":1137},[1138],{"type":55,"content":1139},[1140],{"text":1141,"type":59},"MAYA",{"type":178,"content":1143},[1144],{"type":55,"content":1145},[1146],{"text":1147,"type":59},"Blender",{"type":178,"content":1149},[1150],{"type":55,"content":1151},[1152],{"text":1153,"type":59},"Animate",{"type":178,"content":1155},[1156],{"type":55,"content":1157},[1158],{"text":1159,"type":59},"Adobe After Effects",{"type":76,"attrs":1161},{"id":78,"body":1162},[1163,1166,1168],{"src":1164,"_uid":1165,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FjcLFCSjFK08","i-9b16c736-2083-44fd-b528-b2a6cdae05c2",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":1167,"initial":155,"component":156,"backgroundColor":157},"i-ae4db9ab-32ce-415b-9163-985ff24053af",{"_uid":1169,"emoji":34,"bgColor":47,"markdown":1170,"component":152},"i-d0961a2a-d344-4951-b763-e82da317db28","Interested in using our graphic design and animation tools? Check out [our pricing](https:\u002F\u002Fwww.linearity.io\u002Fpricing\u002F) here. Spoiler alert: you can try our tools for free.",{"type":98,"attrs":1172,"content":1173},{"level":100},[1174],{"text":1175,"type":59,"marks":1176},"Which technique should you use?",[1177],{"type":68},{"type":55,"content":1179},[1180,1182,1186],{"text":1181,"type":59},"Now that you’re up to speed on all things motion graphics vs animation, it’s time to pinpoint the mode that will best leverage your skill set and meet your requirements. Below are some ",{"text":1183,"type":59,"marks":1184},"key questions",[1185],{"type":68},{"text":1187,"type":59}," to consider before you make your pick.",{"type":98,"attrs":1189,"content":1190},{"level":168},[1191],{"text":1192,"type":59,"marks":1193},"Do you want your graphic to tell a story?",[1194],{"type":68},{"type":55,"content":1196},[1197],{"text":1198,"type":59},"If you answered yes, you should probably go for animation.",{"type":55,"content":1200},[1201,1202,1206,1208,1215],{"text":1091,"type":59},{"text":1203,"type":59,"marks":1204}," breathes life into a character",[1205],{"type":68},{"text":1207,"type":59},". It enables viewers to connect with the characters and their stories on an emotional level. Take, for example, ",{"text":1209,"type":59,"marks":1210},"Studio Ghibli's masterpieces",[1211,1214],{"type":131,"attrs":1212},{"href":1213,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fstudio-ghibli",{"type":137},{"text":359,"type":59},{"type":55,"content":1217},[1218],{"text":1219,"type":59},"Ghibli characters aren't just drawn; they're animated with meticulous attention to detail. Subtle movements like a furrowed brow, a trembling hand, or the way hair blows in the wind all contribute to conveying emotions and personality.  This makes them feel real and relatable, even if they're fantastical creatures like Totoro or No-Face.",{"type":76,"attrs":1221},{"id":78,"body":1222},[1223,1226,1228],{"src":1224,"_uid":1225,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FGAp2_0JJskk?feature=oembed","i-82bf4991-dd6e-4480-ae0d-a631552a6463",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":1227,"initial":155,"component":156,"backgroundColor":157},"i-69c4a0af-2186-4804-b7de-77cac87fd414",{"_uid":1229,"emoji":34,"bgColor":47,"markdown":1230,"component":152},"i-92d3969d-bb21-4756-9aa1-01aa06bc01b3","Animation will make your narrative more realistic and captivating. So, if you aim to take your audience on a journey, animation is the right medium for you.",{"type":98,"attrs":1232,"content":1233},{"level":168},[1234],{"text":1235,"type":59,"marks":1236},"Do you want your graphics to be the focus of your media?",[1237],{"type":68},{"type":55,"content":1239},[1240],{"text":1241,"type":59},"If you answered no, we suggest you opt for motion graphics.",{"type":55,"content":1243},[1244,1246,1250],{"text":1245,"type":59},"3D animations are made to captivate, and thus, they tend to steal the show. If you’re merely looking to enhance your pre-existing website or instructional video, ",{"text":1247,"type":59,"marks":1248},"keep things simple",[1249],{"type":68},{"text":1251,"type":59}," with a functional motion graphic.",{"type":98,"attrs":1253,"content":1254},{"level":168},[1255],{"text":1256,"type":59,"marks":1257},"Are you using your animated graphics to instruct or teach viewers?",[1258],{"type":68},{"type":55,"content":1260},[1261,1263,1267],{"text":1262,"type":59},"If you answered yes, we advise",{"text":1264,"type":59,"marks":1265}," incorporating motion graphics",[1266],{"type":68},{"text":1268,"type":59}," into your presentation, video, or image. Their simple nature makes them fantastic learning aids and visual cues.",{"type":76,"attrs":1270},{"id":78,"body":1271},[1272],{"_uid":1273,"emoji":34,"bgColor":47,"markdown":1274,"component":152},"i-720924ae-aa09-46b1-8425-b091536714c9","If you’re preparing an animated presentation, stand out from the crowd by including some captivating motion design.",{"type":98,"attrs":1276,"content":1277},{"level":168},[1278],{"text":1279,"type":59,"marks":1280},"Will your graphic be used for corporate branding purposes?",[1281],{"type":68},{"type":55,"content":1283},[1284],{"text":1285,"type":59},"If you answered no, then consider using animation. If you answered yes, it’s motion graphics for you.",{"type":55,"content":1287},[1288,1290,1294],{"text":1289,"type":59},"While the vivid and catchy nature of a cartoon or 3D object may be enticing, it can also be labeled as fantastical, distracting, or childlike, thereby making it ",{"text":1291,"type":59,"marks":1292},"unsuitable for certain projects",[1293],{"type":68},{"text":1295,"type":59}," or settings.",{"type":55,"content":1297},[1298,1300,1307],{"text":1299,"type":59},"That’s why we recommend using plain 2D graphics for a project that is rooted in professional settings such as an office, university, or informative website. You're probably already familiar with the ",{"text":1301,"type":59,"marks":1302},"2D corporate illustration style",[1303,1306],{"type":131,"attrs":1304},{"href":1305,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcorporate-illustrations",{"type":137},{"text":243,"type":59},{"type":55,"content":1309},[1310],{"text":1311,"type":59},"However, animation does have its place for some corporate purposes and can be particularly useful for training or when used in conjunction with motion graphics to make explainer videos.",{"type":76,"attrs":1313},{"id":78,"body":1314},[1315],{"src":1316,"_uid":1317,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FuGPXaDaNla0?feature=oembed","i-c91544cd-3070-4b9b-a436-51e9116fcc1c",{"type":98,"attrs":1319,"content":1320},{"level":100},[1321],{"text":1322,"type":59,"marks":1323},"Animation vs. motion graphics as a career",[1324],{"type":68},{"type":55,"content":1326},[1327,1329],{"text":1328,"type":59},"Hopefully, at this point in the article, you’ve realized that animation and motion design are different. So, it should be no surprise that they offe",{"text":1330,"type":59,"marks":1331},"r diverse and exciting career paths. ",[1332],{"type":68},{"type":55,"content":1334},[1335],{"text":1336,"type":59},"Here's a breakdown of some key roles and the skillsets needed to thrive in each:",{"type":98,"attrs":1338,"content":1339},{"level":168},[1340],{"text":1341,"type":59,"marks":1342},"Motion graphics careers",[1343],{"type":68},{"type":175,"content":1345},[1346,1381,1391],{"type":178,"content":1347},[1348],{"type":55,"content":1349},[1350,1358,1361,1363,1370,1372,1379],{"text":1351,"type":59,"marks":1352},"Motion graphics designer",[1353,1356,1357],{"type":131,"attrs":1354},{"href":1355,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fmotion-designer\u002F",{"type":68},{"type":137},{"text":325,"type":59,"marks":1359},[1360],{"type":68},{"text":1362,"type":59}," These artists create animated visuals for various purposes, like marketing videos, explainer videos, and title sequences. They require strong graphic design skills, an understanding of ",{"text":1364,"type":59,"marks":1365},"animation principles",[1366,1369],{"type":131,"attrs":1367},{"href":1368,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fprinciples-of-animation",{"type":137},{"text":1371,"type":59},", proficiency in motion graphics software, and the ability to communicate ideas visually so that they can bring graphic elements and ",{"text":1373,"type":59,"marks":1374},"any typography",[1375,1378],{"type":131,"attrs":1376},{"href":1377,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-animate-text\u002F",{"type":137},{"text":1380,"type":59}," to life.",{"type":178,"content":1382},[1383],{"type":55,"content":1384},[1385,1389],{"text":1386,"type":59,"marks":1387},"3D motion graphics artist:",[1388],{"type":68},{"text":1390,"type":59}," This role requires 3D software expertise to create and animate 3D models for motion graphics projects. Skills in lighting, texturing, and rendering are also essential.",{"type":178,"content":1392},[1393],{"type":55,"content":1394},[1395,1399,1401,1408],{"text":1396,"type":59,"marks":1397},"Kinetic typographer:",[1398],{"type":68},{"text":1400,"type":59}," Specialists in animating text, ",{"text":1402,"type":59,"marks":1403},"kinetic typographers",[1404,1407],{"type":131,"attrs":1405},{"href":1406,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fkinetic-typography\u002F",{"type":137},{"text":1409,"type":59}," create engaging and informative text-based animations. They require strong typography skills, an understanding of animation principles, and proficiency in motion graphics software.",{"type":98,"attrs":1411,"content":1412},{"level":168},[1413],{"text":1091,"type":59,"marks":1414},[1415],{"type":68},{"type":175,"content":1417},[1418,1428,1447,1465],{"type":178,"content":1419},[1420],{"type":55,"content":1421},[1422,1426],{"text":1423,"type":59,"marks":1424},"Animator (2D or 3D):",[1425],{"type":68},{"text":1427,"type":59}," Animators bring characters and objects to life with movement and expression. They require strong drawing\u002Fmodeling skills, an understanding of animation principles (timing, spacing, etc.), and the ability to collaborate effectively.",{"type":178,"content":1429},[1430],{"type":55,"content":1431},[1432,1436,1438,1445],{"text":1433,"type":59,"marks":1434},"Character designer:",[1435],{"type":68},{"text":1437,"type":59}," ",{"text":1439,"type":59,"marks":1440},"Character designers",[1441,1444],{"type":131,"attrs":1442},{"href":1443,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcharacter-design\u002F",{"type":137},{"text":1446,"type":59}," are responsible for creating characters' visual identities. They need impressive drawing skills, an understanding of anatomy and character development, and the ability to translate ideas into visually appealing characters.",{"type":178,"content":1448},[1449],{"type":55,"content":1450},[1451,1455,1456,1463],{"text":1452,"type":59,"marks":1453},"Storyboarding artist:",[1454],{"type":68},{"text":1437,"type":59},{"text":1457,"type":59,"marks":1458},"Storyboard animation artists",[1459,1462],{"type":131,"attrs":1460},{"href":1461,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fstoryboarding-in-animation\u002F",{"type":137},{"text":1464,"type":59}," visually map out the narrative flow of an animation project. They require storytelling skills, the ability to translate scripts into visuals, and a good understanding of filmmaking techniques.",{"type":178,"content":1466},[1467],{"type":55,"content":1468},[1469,1473],{"text":1470,"type":59,"marks":1471},"Concept artist:",[1472],{"type":68},{"text":1474,"type":59}," Concept artists set the visual tone for an animation project, creating initial sketches and paintings of characters, environments, and props. They need a strong imagination, a broad knowledge of design principles, and the ability to translate ideas into compelling visuals.",{"type":55,"content":1476},[1477,1479,1486,1487,1494],{"text":1478,"type":59},"Breaking into either of these careers can be tough if you don’t have the correct skillset. There are ",{"text":1480,"type":59,"marks":1481},"plenty of animation tips",[1482,1485],{"type":131,"attrs":1483},{"href":1484,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-tips\u002F",{"type":137},{"text":1126,"type":59},{"text":1488,"type":59,"marks":1489},"various animation courses",[1490,1493],{"type":131,"attrs":1491},{"href":1492,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-courses\u002F",{"type":137},{"text":1495,"type":59}," available (free and paid) to help you brush up on anything you feel may be lacking.",{"type":55,"content":1497},[1498,1500,1504],{"text":1499,"type":59},"These resources are helpful for novice animators and motion graphic designers, and even those who consider themselves pros but want to ",{"text":1501,"type":59,"marks":1502},"expand their knowledge",[1503],{"type":68},{"text":1505,"type":59}," and keep their skills fresh.",{"type":98,"attrs":1507,"content":1508},{"level":168},[1509],{"text":1510,"type":59,"marks":1511},"Shared skills",[1512],{"type":68},{"type":55,"content":1514},[1515,1517,1521,1523,1530,1532,1539],{"text":1516,"type":59},"Both animation and motion graphics require a ",{"text":1518,"type":59,"marks":1519},"solid understanding of art fundamentals ",[1520],{"type":68},{"text":1522,"type":59},"(color theory, composition, etc.), ",{"text":1524,"type":59,"marks":1525},"strong creative skills",[1526,1529],{"type":131,"attrs":1527},{"href":1528,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-improve-creativity\u002F",{"type":137},{"text":1531,"type":59},", and visual storytelling. Excellent communication and collaboration skills are crucial for working effectively within ",{"text":1533,"type":59,"marks":1534},"creative teams",[1535,1538],{"type":131,"attrs":1536},{"href":1537,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fbusiness\u002Fsolutions\u002Fcreative-teams-design\u002F",{"type":137},{"text":243,"type":59},{"type":98,"attrs":1541,"content":1542},{"level":100},[1543],{"text":1544,"type":59,"marks":1545},"Key takeaways",[1546],{"type":68},{"type":55,"content":1548},[1549,1551,1555],{"text":1550,"type":59},"Whether you opt for a delightful animation or a sharp motion graphic, the most effective graphics enhance your project and yield results. Any animation that ",{"text":1552,"type":59,"marks":1553},"reaches its purpose",[1554],{"type":68},{"text":1556,"type":59}," (education, information, entertainment, etc.) is a successful design.‍",{"type":55,"content":1558},[1559,1561,1567],{"text":1560,"type":59},"Ready to take your graphic design creations to the next level? ",{"text":1119,"type":59,"marks":1562},[1563,1566],{"type":131,"attrs":1564},{"href":1565,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Flinearity.io\u002Fget-started",{"type":137},{"text":1568,"type":59}," puts all the design tools you need in your hands, whether you prefer creating on Mac, iPad, or iPhone.",{"type":55,"content":1570},[1571,1576],{"text":1128,"type":59,"marks":1572},[1573,1575],{"type":131,"attrs":1574},{"href":1132,"uuid":134,"anchor":134,"target":135,"linktype":88},{"type":137},{"text":1577,"type":59}," removes the barrier between static design and animation. You can effortlessly add motion to your static graphics and create dynamic presentations, eye-catching marketing materials, or engaging announcement posts.",{"type":55,"content":1579},[1580,1582,1589],{"text":1581,"type":59},"Get started for free below, or check out our ",{"text":1583,"type":59,"marks":1584},"Pro and Org plans",[1585,1588],{"type":131,"attrs":1586},{"href":1587,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fpricing\u002F",{"type":137},{"text":243,"type":59},{"type":76,"attrs":1591},{"id":78,"body":1592},[1593,1604,1607],{"_uid":1594,"image":1595,"title":828,"button":1600,"component":833,"description":834},"i-a9e2388c-0282-4070-8434-750983a2a5a0",[1596],{"_uid":1597,"image":1598,"imageAlt":39,"component":39},"47a2f329-4b30-4e76-878e-bac2d2221f16",{"id":825,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":826,"copyright":34,"fieldtype":36,"meta_data":1599,"is_external_url":16},{},[1601],{"_uid":1602,"icon":34,"link":1603,"size":90,"text":91,"type":92,"component":93},"c2334af9-37e3-4e5f-aec5-dc3958080d68",{"id":34,"url":87,"linktype":88,"fieldtype":89,"cached_url":87},{"lg":34,"md":34,"sm":34,"xl":1605,"xs":34,"xl2":34,"xl3":34,"_uid":1606,"initial":155,"component":156,"backgroundColor":157},"40","i-41b0276e-8ca1-49de-bc12-9ab4261f723a",{"_uid":1608,"component":1609,"questions":1610},"i-323fba5c-e136-41f6-a9b1-632ffa7b1514","BlogFaqSection",[1611,1612,1613,1614,1615,1616],"a857e6eb-2397-438e-8cbe-ec4dfcc25f67","11268a7b-e0f2-46b1-9df2-b4d91276456a","032fa9c0-3ef0-40dc-919f-544dc283bae2","4d0c1b30-8e41-4c2d-a7e4-a32c5fc627e3","6b0a4207-890d-4394-9eff-0d6299ca80aa","52182f27-143d-4d8b-b234-586d9f35bcae","RichtextComponent","BlogPage",{"id":1620,"alt":44,"name":34,"focus":34,"title":44,"source":34,"filename":1621,"copyright":34,"fieldtype":36,"meta_data":1622,"is_external_url":16},18932104,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F9c29738ea2\u002Fmotion-graphics-vs-animation_thumbnail.png",{},{"id":1624,"filename":1625,"fieldtype":36,"is_external_url":16},18540915,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fbbbc97a1d4\u002Fmotion-graphics-vs-animation-newblogcover.png","Your Next Career Move: Motion Graphics vs. Animation","2024-05-16 12:46","In this article, we break down the differences, applications, and strengths of motion graphics and animation.","motion-graphics-vs-animation","blog\u002Fmotion-graphics-vs-animation",490,[],529362778,"417d1404-4b44-41d5-bce6-c08d40092271","2024-12-09T16:05:40.448Z","default",[],{"id":134,"alt":134,"name":34,"focus":134,"title":134,"source":134,"filename":34,"copyright":134,"fieldtype":36,"meta_data":1639},{},"education","design-resources","blog\u002Ftag\u002Fdesign-resources",-10,[],529362804,"c8de2843-2dc2-4eff-b815-927828742f67","2024-12-09T16:05:25.762Z",[],"b5ec1394-0987-4ef7-a7ac-a1b2af0b1ec2",[1651],{"_uid":1652,"image":1653,"imageAlt":1657,"component":39},"dc242ea3-5750-4666-8c1a-3ac24c22a93d",{"id":1654,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":1655,"copyright":34,"fieldtype":36,"meta_data":1656,"is_private":16,"is_external_url":16},17040130,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fx\u002Fa89fd11b63\u002Fhow-to-make-a-logo-cover.avif",{},"how-to-make-a-logo-cover.avif","How to make a logo design step by step",[1660],{"name":1661,"created_at":1662,"published_at":1663,"updated_at":1664,"id":1665,"uuid":1666,"content":1667,"slug":1678,"full_slug":1679,"sort_by_date":134,"position":1680,"tag_list":1681,"is_startpage":16,"parent_id":1682,"meta_data":134,"group_id":1683,"first_published_at":1684,"release_id":134,"lang":1636,"path":134,"alternates":1685,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Sharné McDonald","2024-08-16T08:12:12.243Z","2026-09-05T00:11:16.289Z","2026-09-05T00:11:16.302Z",536404089,"26c4442c-0fbe-4855-95ec-d409af7af3f4",{"_uid":1668,"name":1661,"image":1669,"socials":1673,"position":1674,"component":1675,"description":1676,"otherAuthors":1677},"72ff7a0c-f1a5-43a1-8a15-d8be2a5c26f3",{"id":1670,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":1671,"copyright":34,"fieldtype":36,"meta_data":1672,"is_private":16,"is_external_url":16},17018698,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1416x1392\u002F14eb0410f2\u002Fsharne-new-profile-pic-2-1-1-1-1.jpg",{},[],"Contributing Writer","AuthorPage","Sharné is a contributing writer to the Linearity Blog. She has 10+ years' experience in graphic design and marketing and holds a Master's degree in Art Education.\n\n",[],"sharne-mcdonald","blog\u002Fauthor\u002Fsharne-mcdonald",0,[],536121488,"af2b0df1-efeb-4637-bd78-9195250dc2cd","2024-12-09T16:05:25.397Z",[],{"id":1687,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":1688,"copyright":34,"fieldtype":36,"meta_data":1689,"is_external_url":16},18932024,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F2dec4dee55\u002Fhow-to-make-a-logo_widget.png",{},[1691],{"_uid":1692,"content":1693,"component":1617},"e96ef075-8429-44ca-9372-b821fdcd8d52",{"type":52,"content":1694},[1695,1699,1709,1729,1743,1747,1757,1779,1786,1805,1812,1825,1857,1864,1868,1901,1908,1927,1947,1954,1961,1974,1987,2028,2047,2060,2112,2119,2123,2127,2143,2160,2181,2200,2213,2229,2233,2237,2245,2252,2263,2279,2283,2296,2323,2327,2347,2384,2403,2419,2429,2455,2462,2472,2485,2498,2514,2530,2551,2555,2574,2584,2602,2618,2625,2633,2640,2644,2657,2666,2689,2711,2718,2736,2758,2768,2797,2804,2808,2826,2838,2854,2867,2880,2887],{"type":55,"content":1696},[1697],{"text":1698,"type":59},"Ever wondered why some logos stick in your mind? Well, it's not magic. It's good design.",{"type":55,"content":1700},[1701,1703,1707],{"text":1702,"type":59},"A perfect logo design ",{"text":1704,"type":59,"marks":1705},"isn’t just a random symbol",[1706],{"type":68},{"text":1708,"type":59},". It’s the face of your brand. Your company logo helps customers distinguish you from the competition. And it's what they call to memory when they need your products or services.",{"type":76,"attrs":1710},{"id":1711,"body":1712},"3d2823ca-ba7b-446a-9220-deb63e146bb5",[1713],{"_uid":1714,"asset":1715,"component":1728,"description":34},"i-18f1f162-aedf-4f78-a277-2a33ad869b14",[1716],{"_uid":1717,"asset":1718,"device":1726,"component":1727},"d114ea1c-706e-4d1b-93c9-3576d808f6f0",[1719],{"_uid":1720,"image":1721,"imageAlt":1725,"component":39},"8e1d834e-ea8b-4aeb-91fe-73178aeeee98",{"id":1722,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":1723,"copyright":34,"fieldtype":36,"meta_data":1724,"is_private":16,"is_external_url":16},17040146,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F2160x1620\u002F380817a256\u002F18-final.png",{},"18-final.png","none","DeviceMockup","BlogComponentImage",{"type":55,"content":1730},[1731,1733,1741],{"text":1732,"type":59},"This is why your corporate logo is so important when establishing your brand or rebranding. It's what your target audience will see on your website, product packaging, ",{"text":1734,"type":59,"marks":1735},"marketing materials",[1736,1740],{"type":131,"attrs":1737},{"href":1738,"uuid":134,"anchor":134,"target":1739,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-design-merchandise\u002F","_self",{"type":137},{"text":1742,"type":59},", and social media platforms.",{"type":55,"content":1744},[1745],{"text":1746,"type":59},"This step-by-step tutorial will showcase how to create a well-designed logo using Linearity Curve's powerful vector design tools.",{"type":55,"content":1748},[1749,1751,1756],{"text":1750,"type":59},"Scroll down for detailed instructions on how to design a logo using ",{"text":1119,"type":59,"marks":1752},[1753,1755],{"type":131,"attrs":1754},{"href":1123,"uuid":134,"anchor":134,"target":1739,"linktype":88},{"type":137},{"text":243,"type":59},{"type":76,"attrs":1758},{"id":1711,"body":1759},[1760,1763,1772,1774],{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":1761,"initial":1762,"component":156,"backgroundColor":157},"i-0195a8db-f666-4aec-8416-f9d3fe74e1a7","20",{"_uid":1764,"title":1765,"button":1766,"component":1771},"i-8450f1e3-977a-40af-aa66-9c16b6241daf","Jumpstart your creative ideas with Linearity Curve and Linearity Move",[1767],{"_uid":1768,"icon":34,"link":1769,"size":90,"text":1770,"type":92,"component":93},"9689dbf8-47c8-4210-956e-9197a8dc2752",{"id":34,"url":87,"linktype":88,"fieldtype":89,"cached_url":87},"Download the Linearity suite","BlogLinearitySuite",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":1773,"initial":1605,"component":156,"backgroundColor":157},"i-3f680b01-2520-475f-a4ce-be6fab992d46",{"_uid":1775,"title":1776,"component":1777,"hasVector":16,"hasContainer":16,"backgroundColor":1778},"i-85e16836-49b5-4b6d-852c-440b81310296","Step 1","BlogComponentHeadline","White",{"type":98,"attrs":1780,"content":1781},{"level":100},[1782],{"text":1783,"type":59,"marks":1784},"Brainstorm and research",[1785],{"type":68},{"type":55,"content":1787},[1788,1790,1797,1799,1803],{"text":1789,"type":59},"Before we get into how to ",{"text":1791,"type":59,"marks":1792},"design the logo using Linearity Curve",[1793,1796],{"type":131,"attrs":1794},{"href":1795,"uuid":134,"anchor":134,"target":1739,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fuse-cases\u002Flogos\u002F",{"type":137},{"text":1798,"type":59},", it’s best to take some time to brainstorm and",{"text":1800,"type":59,"marks":1801}," conduct initial research",[1802],{"type":68},{"text":1804,"type":59},". This step helps you create a logo that truly represents your brand. Here's what to consider:",{"type":98,"attrs":1806,"content":1807},{"level":168},[1808],{"text":1809,"type":59,"marks":1810},"Define your brand identity",[1811],{"type":68},{"type":55,"content":1813},[1814,1816,1823],{"text":1815,"type":59},"What are your brand's core values and personality? Brainstorming keywords is a great way to define these aspects of ",{"text":1817,"type":59,"marks":1818},"your brand identity",[1819,1822],{"type":131,"attrs":1820},{"href":1821,"uuid":134,"anchor":134,"target":1739,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fbrand-identity-design\u002F",{"type":137},{"text":1824,"type":59},". Describe your brand’s ethos:",{"type":175,"content":1826},[1827,1837,1847],{"type":178,"content":1828},[1829],{"type":55,"content":1830},[1831,1835],{"text":1832,"type":59,"marks":1833},"Mission:",[1834],{"type":68},{"text":1836,"type":59}," What’s your company's ultimate purpose? (e.g., “We want to achieve X by doing Y because Z”)",{"type":178,"content":1838},[1839],{"type":55,"content":1840},[1841,1845],{"text":1842,"type":59,"marks":1843},"Values:",[1844],{"type":68},{"text":1846,"type":59}," What are your guiding principles? (e.g., innovation, trustworthiness, sustainability, etc.)",{"type":178,"content":1848},[1849],{"type":55,"content":1850},[1851,1855],{"text":1852,"type":59,"marks":1853},"Target audience:",[1854],{"type":68},{"text":1856,"type":59}," Who’s your ideal customer and what are their demographics, interests, and needs? (e.g., youthful, professional, ahead of the curve, etc.)",{"type":98,"attrs":1858,"content":1859},{"level":168},[1860],{"text":1861,"type":59,"marks":1862},"Develop a brand word list",[1863],{"type":68},{"type":55,"content":1865},[1866],{"text":1867,"type":59},"Create a list of keywords that resonate with your brand identity. This word list will be a reference point throughout the logo design process. Here's a helpful strategy:",{"type":405,"attrs":1869,"content":1870},{"order":407},[1871,1881,1891],{"type":178,"content":1872},[1873],{"type":55,"content":1874},[1875,1879],{"text":1876,"type":59,"marks":1877},"Brainstorm individually or as a team: ",[1878],{"type":68},{"text":1880,"type":59},"Write down any words that come to mind about your brand.",{"type":178,"content":1882},[1883],{"type":55,"content":1884},[1885,1889],{"text":1886,"type":59,"marks":1887},"Refine your list:",[1888],{"type":68},{"text":1890,"type":59}," Group similar words together and eliminate redundancies.",{"type":178,"content":1892},[1893],{"type":55,"content":1894},[1895,1899],{"text":1896,"type":59,"marks":1897},"Identify core themes",[1898],{"type":68},{"text":1900,"type":59},": Look for overarching concepts from your word list. ",{"type":98,"attrs":1902,"content":1903},{"level":168},[1904],{"text":1905,"type":59,"marks":1906},"Do competitor analysis",[1907],{"type":68},{"type":55,"content":1909},[1910,1912,1919,1921,1925],{"text":1911,"type":59},"Research your ",{"text":1913,"type":59,"marks":1914},"competitors' logos",[1915,1918],{"type":131,"attrs":1916},{"href":1917,"uuid":134,"anchor":134,"target":1739,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Ffamous-logos\u002F",{"type":137},{"text":1920,"type":59},". Analyze",{"text":1922,"type":59,"marks":1923}," what works well for them ",[1924],{"type":68},{"text":1926,"type":59},"and identify areas where you can differentiate your brand visually. Pay attention to logo styles, color palettes, and their overall brand message.",{"type":55,"content":1928},[1929,1931,1934,1942,1945],{"text":1930,"type":59},"What color palette they have is particularly important. Colors",{"text":1437,"type":59,"marks":1932},[1933],{"type":68},{"text":1935,"type":59,"marks":1936},"trigger feelings",[1937,1940,1941],{"type":131,"attrs":1938},{"href":1939,"uuid":134,"anchor":134,"target":1739,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcolor-psychology\u002F",{"type":68},{"type":137},{"text":1437,"type":59,"marks":1943},[1944],{"type":68},{"text":1946,"type":59},"that influence brand perception. Red screams excitement, while blue whispers trust. Your competitors likely have chosen colors that align with your audience and evoke the right emotions in them.",{"type":76,"attrs":1948},{"id":1711,"body":1949},[1950],{"_uid":1951,"quote":1952,"markdown":1953,"component":974},"i-7360eaaa-ea11-46c6-b398-3f32a1ed0506","“Color psychology provides valuable insights to select the most suitable color palette for a specific project. For example, if all veterinary clinics use a dark ocean blue to convey seriousness, professionalism, and calmness, I might opt for an orange (a complementary color on the color circle) to stand out and combine it with a pastel sky blue.”—Nastya Kuliábina, Designer and Marketer","“**Color psychology** provides valuable insights to select the most suitable color palette for a specific project. For example, if all veterinary clinics use a dark ocean blue to convey seriousness, professionalism, and calmness, I might opt for an orange (a complementary color on the color circle) to stand out and combine it with a pastel sky blue.”—Nastya Kuliábina, Designer and Marketer",{"type":98,"attrs":1955,"content":1956},{"level":168},[1957],{"text":1958,"type":59,"marks":1959},"Make sketches",[1960],{"type":68},{"type":55,"content":1962},[1963,1965,1972],{"text":1964,"type":59},"Don't underestimate the power of pen and paper. ",{"text":1966,"type":59,"marks":1967},"Sketching logo ideas",[1968,1971],{"type":131,"attrs":1969},{"href":1970,"uuid":134,"anchor":134,"target":1739,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Flogo-ideas\u002F",{"type":137},{"text":1973,"type":59}," allows for free exploration before translating them into digital tools. This low-fidelity approach can help you solidify concepts and experiment with various design directions before committing to specific elements.",{"type":55,"content":1975},[1976,1978,1985],{"text":1977,"type":59},"Here are some ",{"text":1979,"type":59,"marks":1980},"tips on how to sketch",[1981,1984],{"type":131,"attrs":1982},{"href":1983,"uuid":134,"anchor":134,"target":1739,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-sketch",{"type":137},{"text":1986,"type":59}," and ideate effectively for digital design:",{"type":175,"content":1988},[1989,1999,2018],{"type":178,"content":1990},[1991],{"type":55,"content":1992},[1993,1997],{"text":1994,"type":59,"marks":1995},"Experiment with shapes and symbols:",[1996],{"type":68},{"text":1998,"type":59}," Don't be afraid to try out different shapes, lines, and symbols to see what resonates with your brand identity.",{"type":178,"content":2000},[2001],{"type":55,"content":2002},[2003,2007,2009,2016],{"text":2004,"type":59,"marks":2005},"Play with typography:",[2006],{"type":68},{"text":2008,"type":59}," Consider ",{"text":2010,"type":59,"marks":2011},"different fonts and text layouts",[2012,2015],{"type":131,"attrs":2013},{"href":2014,"uuid":134,"anchor":134,"target":1739,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Ftypography-design",{"type":137},{"text":2017,"type":59}," to explore the visual impact of your brand name.",{"type":178,"content":2019},[2020],{"type":55,"content":2021},[2022,2026],{"text":2023,"type":59,"marks":2024},"Think outside the box:",[2025],{"type":68},{"text":2027,"type":59}," Don't be afraid to come up with unconventional ideas. Sometimes, the most memorable logos are the most unexpected ones.",{"type":55,"content":2029},[2030,2032,2036,2038,2045],{"text":2031,"type":59},"Try out different combinations of ",{"text":2033,"type":59,"marks":2034},"text and shapes",[2035],{"type":68},{"text":2037,"type":59}," to find one that most resonates with your brand. You can also have logo variations for different applications, such as ",{"text":2039,"type":59,"marks":2040},"small icons for apps",[2041,2044],{"type":131,"attrs":2042},{"href":2043,"uuid":134,"anchor":134,"target":1739,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-design-app-icons\u002F",{"type":137},{"text":2046,"type":59}," or full logos for printed brochures.",{"type":55,"content":2048},[2049,2051,2058],{"text":2050,"type":59},"The ",{"text":2052,"type":59,"marks":2053},"different types of logos",[2054,2057],{"type":131,"attrs":2055},{"href":2056,"uuid":134,"anchor":134,"target":1739,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Ftypes-of-logos\u002F",{"type":137},{"text":2059,"type":59}," for you to consider are:",{"type":175,"content":2061},[2062,2068,2074,2080,2086,2092,2098],{"type":178,"content":2063},[2064],{"type":55,"content":2065},[2066],{"text":2067,"type":59},"Emblems (like crests and badges)",{"type":178,"content":2069},[2070],{"type":55,"content":2071},[2072],{"text":2073,"type":59},"Pictorial marks (or logo symbols)",{"type":178,"content":2075},[2076],{"type":55,"content":2077},[2078],{"text":2079,"type":59},"Wordmarks (or logotypes)",{"type":178,"content":2081},[2082],{"type":55,"content":2083},[2084],{"text":2085,"type":59},"Monogram logos (or lettermarks)",{"type":178,"content":2087},[2088],{"type":55,"content":2089},[2090],{"text":2091,"type":59},"Abstract logo marks (non-pictorial)",{"type":178,"content":2093},[2094],{"type":55,"content":2095},[2096],{"text":2097,"type":59},"Mascot logos (contain a character)",{"type":178,"content":2099},[2100,2104],{"type":55,"content":2101},[2102],{"text":2103,"type":59},"Combination marks (any combination of the above)",{"type":76,"attrs":2105},{"id":1711,"body":2106},[2107,2109],{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":2108,"initial":1605,"component":156,"backgroundColor":157},"i-50ed7ce0-3c12-4f7a-836d-5dc1d82aaeb7",{"_uid":2110,"title":2111,"component":1777,"hasVector":16,"hasContainer":16,"backgroundColor":1778},"i-f54b2713-1fb5-4fd1-a8cd-c1b98685155e","Step 2",{"type":98,"attrs":2113,"content":2114},{"level":100},[2115],{"text":2116,"type":59,"marks":2117},"Set up your Artboard",[2118],{"type":68},{"type":55,"content":2120},[2121],{"text":2122,"type":59},"You'll need a fresh canvas to work on.",{"type":55,"content":2124},[2125],{"text":2126,"type":59},"Open Linearity Curve on your Mac, iPad, or iPhone and create a new document. We'll use an iPad for this tutorial.im",{"type":76,"attrs":2128},{"id":1711,"body":2129},[2130],{"_uid":2131,"asset":2132,"component":1728,"description":34},"i-7aeee6e9-1fe2-4d01-8964-d3845b8099d4",[2133],{"_uid":2134,"asset":2135,"device":1726,"component":1727},"499a783e-6990-4e6f-974a-0b58360bf738",[2136],{"_uid":2137,"image":2138,"imageAlt":2142,"component":39},"21e6846e-4a63-4423-b9a5-07a9b4119747",{"id":2139,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":2140,"copyright":34,"fieldtype":36,"meta_data":2141,"is_private":16,"is_external_url":16},17040191,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F2160x1620\u002F86fa31ea3f\u002F1-new-document.png",{},"1-new-document.png",{"type":55,"content":2144},[2145,2151,2155],{"text":2146,"type":59,"marks":2147},"You can choose a template or custom size. We recommend something like ",[2148],{"type":520,"attrs":2149},{"color":2150},"rgb(17, 23, 23)",{"text":2152,"type":59,"marks":2153},"2000 x 2000px",[2154],{"type":68},{"text":2156,"type":59,"marks":2157}," for a square logo.",[2158],{"type":520,"attrs":2159},{"color":2150},{"type":76,"attrs":2161},{"id":1711,"body":2162},[2163,2176,2178],{"_uid":2164,"asset":2165,"component":1728,"description":34},"i-d7fd6d28-95fc-42f2-a5d8-c87396bfa15f",[2166],{"_uid":2167,"asset":2168,"device":1726,"component":1727},"ada8d52f-991c-4adc-84c6-3e27dd1b2ff3",[2169],{"_uid":2170,"image":2171,"imageAlt":2175,"component":39},"3c8af58d-c42a-4700-842d-51eeb806276b",{"id":2172,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":2173,"copyright":34,"fieldtype":36,"meta_data":2174,"is_private":16,"is_external_url":16},17040199,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F2160x1620\u002Fedb6a6ba19\u002F2-custom-size.png",{},"2-custom-size.png",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":2177,"initial":1605,"component":156,"backgroundColor":157},"i-1fcac721-95cd-4f43-b4e6-3dcde3a1d0bb",{"_uid":2179,"emoji":34,"bgColor":47,"markdown":2180,"component":152},"i-90e87f3a-2aea-4248-90a0-ae8ab5e1edb5","This is a good size for most logo uses. But remember, you can scale your vector designs for larger projects like banners and [static and digital billboards.](https:\u002F\u002Fwww.linearity.io\u002Fuse-cases\u002Fbillboards\u002F)",{"type":55,"content":2182},[2183,2185,2192,2194,2198],{"text":2184,"type":59},"If you'd like to add a colored Artboard background, use the ",{"text":2186,"type":59,"marks":2187},"Shape Tool",[2188,2191],{"type":131,"attrs":2189},{"href":2190,"uuid":134,"anchor":134,"target":1739,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Fcurve\u002Fipad\u002Fuser-guide\u002Fvector-editing\u002Fdrawing-tools\u002F#rectangle-tool",{"type":137},{"text":2193,"type":59}," to draw a rectangle over the entire Artboard. Set your ",{"text":2195,"type":59,"marks":2196},"Fill Color",[2197],{"type":68},{"text":2199,"type":59}," to Solid or Gradient.",{"type":55,"content":2201},[2202,2204,2211],{"text":2203,"type":59},"Then, you can go to your ",{"text":2205,"type":59,"marks":2206},"Layers tab",[2207,2210],{"type":131,"attrs":2208},{"href":2209,"uuid":134,"anchor":134,"target":1739,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Fcurve\u002Fipad\u002Fuser-guide\u002Fworkspace\u002Forganize-layers\u002F",{"type":137},{"text":2212,"type":59}," and lock the background layer by tapping on the open lock icon on the right. This will stop the background shape from accidentally being moved around while you're designing.",{"type":76,"attrs":2214},{"id":1711,"body":2215},[2216],{"_uid":2217,"asset":2218,"component":1728,"description":34},"i-3f738d08-d545-42f9-9f3f-8d00971cc138",[2219],{"_uid":2220,"asset":2221,"device":1726,"component":1727},"4ae1e066-878f-4612-88d7-f726307a6a4a",[2222],{"_uid":2223,"image":2224,"imageAlt":2228,"component":39},"898fa6e2-cab8-4f33-8a10-f08f9b3826d0",{"id":2225,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":2226,"copyright":34,"fieldtype":36,"meta_data":2227,"is_private":16,"is_external_url":16},17040216,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F2160x1620\u002F8d833dd490\u002F4-background-color.png",{},"4-background-color.png",{"type":55,"content":2230},[2231],{"text":2232,"type":59},"The background might be a supporting player, but it can make your logo pop in unexpected ways.",{"type":55,"content":2234},[2235],{"text":2236,"type":59},"Your canvas is ready, and you're all set to start designing your logo.",{"type":76,"attrs":2238},{"id":1711,"body":2239},[2240,2242],{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":2241,"initial":1605,"component":156,"backgroundColor":157},"i-aa8814ba-a7e8-48ed-8251-fb86bc4ef92f",{"_uid":2243,"title":2244,"component":1777,"hasVector":16,"hasContainer":16,"backgroundColor":1778},"i-6fa3cebd-6de2-422b-8736-f9e1670eb69e","Step 3",{"type":98,"attrs":2246,"content":2247},{"level":100},[2248],{"text":2249,"type":59,"marks":2250},"Design your logo",[2251],{"type":68},{"type":55,"content":2253},[2254,2261],{"text":2255,"type":59,"marks":2256},"Add a new layer",[2257,2260],{"type":131,"attrs":2258},{"href":2259,"uuid":134,"anchor":134,"target":1739,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Fcurve\u002Fipad\u002Fuser-guide\u002Fworkspace\u002Forganize-layers\u002F#add-a-new-layer",{"type":137},{"text":2262,"type":59}," in the Layers tab for your logo. With Curve's design software, managing layers is a walk in the park. Add, rearrange, and lock layers with just a few taps or clicks.",{"type":76,"attrs":2264},{"id":1711,"body":2265},[2266],{"_uid":2267,"asset":2268,"component":1728,"description":34},"i-c80ee5cc-ff4f-47c6-848e-0f2f5644812e",[2269],{"_uid":2270,"asset":2271,"device":1726,"component":1727},"ac6cee1c-867a-409d-bea4-2132d3a3a589",[2272],{"_uid":2273,"image":2274,"imageAlt":2278,"component":39},"770b92d3-e32c-4511-ac0d-340f4ef194ab",{"id":2275,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":2276,"copyright":34,"fieldtype":36,"meta_data":2277,"is_private":16,"is_external_url":16},17040228,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F2160x1620\u002F1596c65e59\u002F6-lock-background.png",{},"6-lock-background.png",{"type":55,"content":2280},[2281],{"text":2282,"type":59},"Depending on your brand's look and feel, you may start your design with a photo to trace, a wordmark, or a few organic shapes.",{"type":55,"content":2284},[2285,2287,2294],{"text":2286,"type":59},"If you don't have a graphic designer on your team and have limited design experience, don't fret. Check out our library of ",{"text":2288,"type":59,"marks":2289},"3000+ free design assets",[2290,2293],{"type":131,"attrs":2291},{"href":2292,"uuid":134,"anchor":134,"target":1739,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002F",{"type":137},{"text":2295,"type":59}," you can use to design your logo, like these business card designs:",{"type":76,"attrs":2297},{"id":1711,"body":2298},[2299],{"_uid":2300,"cards":2301,"component":553},"i-e0904119-27b3-4add-a0aa-9a9a8b7d81fd",[2302,2313],{"_uid":2303,"image":2304,"button":2308,"component":541},"a33c0404-5d31-40bd-a58e-dbc412412058",{"id":2305,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":2306,"copyright":34,"fieldtype":36,"meta_data":2307,"is_private":16,"is_external_url":16},17040239,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F438x776\u002Ff21270d757\u002Ffilters_format-avif-_quality-75-2.png",{},[2309],{"_uid":2310,"icon":34,"link":2311,"size":90,"text":540,"type":92,"component":93},"3edc8242-6364-4a53-990d-0f30fbe8c5f5",{"id":34,"url":2312,"linktype":88,"fieldtype":89,"cached_url":2312},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fbusiness-templates\u002Fbusiness-cards\u002Ftech-business-card\u002F",{"_uid":2314,"image":2315,"button":2319,"component":541},"ebedf928-71ad-4214-ae95-ffa17cbc6c4f",{"id":2316,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":2317,"copyright":34,"fieldtype":36,"meta_data":2318,"is_private":16,"is_external_url":16},17040245,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F458x776\u002F701eacdbe4\u002Ffilters_format-avif-_quality-75-2.png",{},[2320],{"_uid":2321,"icon":34,"link":2322,"size":90,"text":540,"type":92,"component":93},"12ce320f-86fa-49b9-8eb9-c007e41820e9",{"id":34,"url":2312,"linktype":88,"fieldtype":89,"cached_url":2312},{"type":55,"content":2324},[2325],{"text":2326,"type":59},"Our example uses a realistic crab image to create a fish restaurant logo. Here's how we did it:",{"type":55,"content":2328},[2329,2331,2338,2340],{"text":2330,"type":59},"In Curve, open the ",{"text":2332,"type":59,"marks":2333},"Library (+)",[2334,2337],{"type":131,"attrs":2335},{"href":2336,"uuid":134,"anchor":134,"target":1739,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Fcurve\u002Fipad\u002Fuser-guide\u002Fworkspace\u002Finterface\u002F#library-tab",{"type":137},{"text":2339,"type":59}," tab and upload an image or search for a free stock image on the ",{"text":2341,"type":59,"marks":2342},"Unsplash Library.",[2343,2346],{"type":131,"attrs":2344},{"href":2345,"uuid":134,"anchor":134,"target":1739,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Fcurve\u002Fipad\u002Fuser-guide\u002Flibraries\u002Funsplash\u002F",{"type":137},{"type":76,"attrs":2348},{"id":2349,"body":2350},"e9e6d032-41e9-4b80-9bd7-08aeca4bb91b",[2351,2364,2366,2369,2371],{"_uid":2352,"asset":2353,"component":1728,"description":34},"i-6e7673cb-a2a6-486b-9476-e0dadddcaece",[2354],{"_uid":2355,"asset":2356,"device":1726,"component":1727},"c18ac33a-010d-4221-a802-57a6f2c56b33",[2357],{"_uid":2358,"image":2359,"imageAlt":2363,"component":39},"8277a041-7bbb-4435-af7c-b5061f5bc746",{"id":2360,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":2361,"copyright":34,"fieldtype":36,"meta_data":2362,"is_private":16,"is_external_url":16},17040257,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F2160x1620\u002F92543f9eee\u002F9-ai-background.png",{},"9-ai-background.png",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":2365,"initial":1605,"component":156,"backgroundColor":157},"i-48515879-fe7f-4528-b7e9-1291fed8ea27",{"_uid":2367,"emoji":34,"bgColor":47,"markdown":2368,"component":152},"i-efd54bc5-8dea-447a-975e-0965c96120ad","**Pro tip:** If your chosen image’s background is too complex, try using Curve’s [AI Backgrounds feature](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fai-backgrounds\u002F) to simplify the background before using Auto Trace.",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":2370,"initial":1605,"component":156,"backgroundColor":157},"i-c2755ead-c5ca-4957-af6e-f7fff9858a23",{"_uid":2372,"asset":2373,"component":1728,"description":34},"i-b421c432-2fb0-4b4f-bd83-084d7ab899dc",[2374],{"_uid":2375,"asset":2376,"device":1726,"component":1727},"ecdc06e3-7192-46d2-97f8-1d042efa1a3b",[2377],{"_uid":2378,"image":2379,"imageAlt":2383,"component":39},"1f830847-fa95-4a0d-ac65-2c447c7e1d27",{"id":2380,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":2381,"copyright":34,"fieldtype":36,"meta_data":2382,"is_private":16,"is_external_url":16},17040260,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F2160x1620\u002Fd652ccdb00\u002F10-ai-background-choose.png",{},"10-ai-background-choose.png",{"type":55,"content":2385},[2386,2391,2398],{"text":2387,"type":59,"marks":2388},"Go to the Style Tab and ",[2389],{"type":520,"attrs":2390},{"color":2150},{"text":2392,"type":59,"marks":2393},"use Auto Trace",[2394,2397],{"type":131,"attrs":2395},{"href":2396,"uuid":134,"anchor":134,"target":1739,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fways-to-use-auto-trace\u002F",{"type":137},{"text":2399,"type":59,"marks":2400}," to turn the image into a vector shape.",[2401],{"type":520,"attrs":2402},{"color":2150},{"type":76,"attrs":2404},{"id":2349,"body":2405},[2406],{"_uid":2407,"asset":2408,"component":1728,"description":34},"i-2c67b37c-98ec-4188-94f5-7b5ef56be4b5",[2409],{"_uid":2410,"asset":2411,"device":1726,"component":1727},"e2b8a5a0-61b2-4977-a2d9-77887265208b",[2412],{"_uid":2413,"image":2414,"imageAlt":2418,"component":39},"b02a9169-79a1-4006-9531-78ff4a56b786",{"id":2415,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":2416,"copyright":34,"fieldtype":36,"meta_data":2417,"is_private":16,"is_external_url":16},17040272,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F2160x1620\u002F1b3c645164\u002F12-auto-trace.png",{},"12-auto-trace.png",{"type":55,"content":2420},[2421,2423,2427],{"text":2422,"type":59},"Select your traced shape and add a Fill Color. This is your logo symbol or mascot. Choose a ",{"text":2424,"type":59,"marks":2425},"contrasting or complementary color",[2426],{"type":68},{"text":2428,"type":59}," that'll grab the attention of customers.",{"type":76,"attrs":2430},{"id":2349,"body":2431},[2432,2445,2447,2450,2452],{"_uid":2433,"asset":2434,"component":1728,"description":34},"i-27a8d249-fd67-4e1d-88d1-dbdc5b228027",[2435],{"_uid":2436,"asset":2437,"device":1726,"component":1727},"f92283b7-4ea0-4274-aae0-8bf86346c454",[2438],{"_uid":2439,"image":2440,"imageAlt":2444,"component":39},"547404d8-ccc0-4a78-9c1f-500937cddefe",{"id":2441,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":2442,"copyright":34,"fieldtype":36,"meta_data":2443,"is_private":16,"is_external_url":16},17040277,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F2160x1620\u002F13677d3a6b\u002F13-fill-color.png",{},"13-fill-color.png",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":2446,"initial":1762,"component":156,"backgroundColor":157},"i-fced1100-3ea2-4aa7-ae9f-6d95ed0415e4",{"_uid":2448,"emoji":34,"bgColor":47,"markdown":2449,"component":152},"i-6a164dba-29a1-418b-bb86-96f14d828d83","Learn more to get the most out of our [Auto Trace feature.](https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Fcurve\u002Fipad\u002Fuser-guide\u002Fimages\u002Fauto-trace\u002F)",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":2451,"initial":1605,"component":156,"backgroundColor":157},"i-fa8f3dfb-e371-4d46-ae73-443070b4865f",{"_uid":2453,"title":2454,"component":1777,"hasVector":16,"hasContainer":16,"backgroundColor":1778},"i-36a8540d-f143-4cbb-8066-046cb4115424","Step 4",{"type":98,"attrs":2456,"content":2457},{"level":100},[2458],{"text":2459,"type":59,"marks":2460},"Choose fonts and add your company name",[2461],{"type":68},{"type":55,"content":2463},[2464,2466,2470],{"text":2465,"type":59},"You need to add some text so potential customers ",{"text":2467,"type":59,"marks":2468},"know what your brand is about",[2469],{"type":68},{"text":2471,"type":59},". We'll add the company name—in this example, it's Holy Crab Seafood Grill & Bar.",{"type":55,"content":2473},[2474,2476,2483],{"text":2475,"type":59},"Go ahead and select the ",{"text":2477,"type":59,"marks":2478},"Text Tool",[2479,2482],{"type":131,"attrs":2480},{"href":2481,"uuid":134,"anchor":134,"target":1739,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Fcurve\u002Fipad\u002Fuser-guide\u002Ftext\u002F",{"type":137},{"text":2484,"type":59}," and choose your Fill Color. Drag the Text Tool across the area where you want your logotype to appear and type or paste your text.",{"type":55,"content":2486},[2487,2489,2496],{"text":2488,"type":59},"Navigate to the Style tab to ",{"text":2490,"type":59,"marks":2491},"change the font",[2492,2495],{"type":131,"attrs":2493},{"href":2494,"uuid":134,"anchor":134,"target":1739,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Fcurve\u002Fipad\u002Fuser-guide\u002Ftext\u002Fediting-text\u002F",{"type":137},{"text":2497,"type":59},", size, letter spacing, and other text options. For our Holy Crab logo text, we'll choose the Didot Bold font.",{"type":76,"attrs":2499},{"id":2349,"body":2500},[2501],{"_uid":2502,"asset":2503,"component":1728,"description":34},"i-02de7702-a1e1-467a-a5a5-9b00845a7318",[2504],{"_uid":2505,"asset":2506,"device":1726,"component":1727},"a2e1c0ed-c6b5-4f42-b28a-b5c3a49c0e7f",[2507],{"_uid":2508,"image":2509,"imageAlt":2513,"component":39},"8d0924c3-748b-467e-ac2a-dad8031544b4",{"id":2510,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":2511,"copyright":34,"fieldtype":36,"meta_data":2512,"is_private":16,"is_external_url":16},17040291,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F2160x1620\u002F0356b5d295\u002F14-text.png",{},"14-text.png",{"type":55,"content":2515},[2516,2521,2525],{"text":2517,"type":59,"marks":2518},"In Linearity Curve, you’ll find a variety of fonts to match any brand personality. Running a tech startup? Go for something sleek and modern. A local bakery? Maybe something more handwritten and friendly. The ",[2519],{"type":520,"attrs":2520},{"color":2150},{"text":2522,"type":59,"marks":2523},"key is consistency",[2524],{"type":68},{"text":2526,"type":59,"marks":2527},"—your font should match the vibe of your image and overall brand.",[2528],{"type":520,"attrs":2529},{"color":2150},{"type":76,"attrs":2531},{"id":2349,"body":2532},[2533,2546,2548],{"_uid":2534,"asset":2535,"component":1728,"description":34},"i-357b43e6-4d63-4e28-a68c-50c171c4f62b",[2536],{"_uid":2537,"asset":2538,"device":1726,"component":1727},"c11d86a9-be8e-4e73-adb3-6ef552809152",[2539],{"_uid":2540,"image":2541,"imageAlt":2545,"component":39},"fdbc2e24-87ea-4b16-9589-b45d6703e49a",{"id":2542,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":2543,"copyright":34,"fieldtype":36,"meta_data":2544,"is_private":16,"is_external_url":16},17040296,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F2160x1620\u002F74126d26f0\u002F15-font.png",{},"15-font.png",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":2547,"initial":1762,"component":156,"backgroundColor":157},"i-58aec08d-31fd-4085-9aee-433367371405",{"_uid":2549,"emoji":34,"bgColor":47,"markdown":2550,"component":152},"i-643fb456-999e-4e32-a7b6-a0bb819b9920","Learn more about [using different fonts](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Ffont-pairing\u002F) in your designs to create visual harmony.",{"type":55,"content":2552},[2553],{"text":2554,"type":59},"Drag your text anywhere on the Artboard until you're happy with its placement for your logo. Holding down one finger while moving your artwork ensures it moves in a straight line.",{"type":55,"content":2556},[2557,2559,2566,2568,2572],{"text":2558,"type":59},"To align two or more items, use the Selection Tool and choose ",{"text":2560,"type":59,"marks":2561},"Multi Select Mode",[2562,2565],{"type":131,"attrs":2563},{"href":2564,"uuid":134,"anchor":134,"target":1739,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Fcurve\u002Fipad\u002Fuser-guide\u002Fvector-editing\u002Fediting-tools\u002F#multi-select-mode",{"type":137},{"text":2567,"type":59},". Select all the elements you want to align and tap on the Align item in the ",{"text":2569,"type":59,"marks":2570},"Quick Actions toolbar",[2571],{"type":68},{"text":2573,"type":59}," that appears below your selection.",{"type":76,"attrs":2575},{"id":2349,"body":2576},[2577,2579,2582],{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":2578,"initial":1762,"component":156,"backgroundColor":157},"i-317ba9ae-051d-4dc3-91b2-e6e2ea065705",{"_uid":2580,"emoji":34,"bgColor":47,"markdown":2581,"component":152},"i-20b53fb6-34cd-476f-acb2-20d671193194","**Pro tip:** You can also use the Nudge joystick in the bottom-right corner of the screen to incrementally move your text up, down, left, or right.",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":2583,"initial":1762,"component":156,"backgroundColor":157},"i-fb8baecb-dccc-4204-934c-d9fb45fc6b8d",{"type":55,"content":2585},[2586,2591,2598],{"text":2587,"type":59,"marks":2588},"Now, we'll add 'Seafood Grill & Bar' in Didot Italic underneath 'Holy Crab.' 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If your logo is too cramped, it'll look cluttered and be challenging to read. It may feel disjointed and lose its impact if it's too spread out. Play around with the spacing between elements until it looks just right.",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":2688,"initial":1762,"component":156,"backgroundColor":157},"i-f4e4ca94-1365-4613-a88d-acb036b17352",{"type":55,"content":2690},[2691,2693,2700,2702,2709],{"text":2692,"type":59},"You can also play around with the ",{"text":2694,"type":59,"marks":2695},"white or negative space",[2696,2699],{"type":131,"attrs":2697},{"href":2698,"uuid":134,"anchor":134,"target":1739,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fwhite-space-in-design\u002F",{"type":137},{"text":2701,"type":59}," in the logo. It's the empty area between and around the logo's design elements. 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Follow our ",{"text":2728,"type":59,"marks":2729},"logo animation tutorial",[2730,2733],{"type":131,"attrs":2731},{"href":2732,"uuid":134,"anchor":134,"target":1739,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-animate-a-logo\u002F",{"type":137},{"text":2735,"type":59}," for a step-by-step.",{"type":76,"attrs":2737},{"id":2738,"body":2739},"761420f8-c191-4d9e-a825-7475a24c3e3c",[2740],{"_uid":2741,"asset":2742,"component":1728,"description":34},"i-252a362e-b72b-45b0-8057-3ecfe94fbdd5",[2743],{"_uid":2744,"asset":2745,"device":2757,"component":1727},"8f667301-a5a0-4a52-9d62-3ae649870800",[2746],{"_uid":2747,"muted":1094,"title":34,"autoPlay":1094,"wistiaId":34,"component":2748,"videoFoam":16,"bunnyVideo":2749,"aspectRatio":34,"disableLazyload":16,"playbackRateControl":16},"a52180f8-5393-477b-b6af-c14ed7f396bc","WistiaVideo",{"id":2750,"title":2751,"width":2752,"height":2753,"length":2754,"thumbnail":2755,"videoLibraryId":2756},"ed488234-59c3-48ec-8148-5b43b1bf9f13","linearity_move___promo_video_cok31jz6if_",1920,1080,42,"https:\u002F\u002Fvz-70a2c6eb-cd5.b-cdn.net\u002Fed488234-59c3-48ec-8148-5b43b1bf9f13\u002Fthumbnail.jpg","398218","tablet",{"type":55,"content":2759},[2760,2766],{"text":2761,"type":59,"marks":2762},"Animated logos work great",[2763,2765],{"type":131,"attrs":2764},{"href":418,"uuid":134,"anchor":134,"target":1739,"linktype":88},{"type":137},{"text":2767,"type":59}," for websites and marketing videos that actually convert viewers into customers. Try one of our animated design templates below to get started.",{"type":76,"attrs":2769},{"id":2738,"body":2770},[2771,2773],{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":2772,"initial":1605,"component":156,"backgroundColor":157},"i-40622870-b4c8-441a-bd8f-d96acbf374c0",{"_uid":2774,"cards":2775,"component":553},"i-97cb823e-0817-40a3-9b68-c5b9cb06b496",[2776,2787],{"_uid":2777,"image":2778,"button":2782,"component":541},"9de260ac-6576-4024-8b73-26b012eb92a9",{"id":2779,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":2780,"copyright":34,"fieldtype":36,"meta_data":2781,"is_private":16,"is_external_url":16},17040358,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1309x776\u002Fcf08927d75\u002Ffilters_format-avif-_quality-75-2.png",{},[2783],{"_uid":2784,"icon":34,"link":2785,"size":90,"text":540,"type":92,"component":93},"6813f7ac-61ae-4f55-9c34-1cdda00c6d8e",{"id":34,"url":2786,"linktype":88,"fieldtype":89,"cached_url":2786},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fanimated-templates\u002Fsale-promotion-animation\u002F",{"_uid":2788,"image":2789,"button":2793,"component":541},"28f9c3f6-cf6a-46b8-a82c-601bba1e46f3",{"id":2790,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":2791,"copyright":34,"fieldtype":36,"meta_data":2792,"is_private":16,"is_external_url":16},17040361,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F776x776\u002F1f24e6d545\u002Ffilters_format-avif-_quality-75-3.png",{},[2794],{"_uid":2795,"icon":34,"link":2796,"size":90,"text":540,"type":92,"component":93},"ba3c8d86-b059-4924-aa27-26beeb63c386",{"id":34,"url":2786,"linktype":88,"fieldtype":89,"cached_url":2786},{"type":98,"attrs":2798,"content":2799},{"level":100},[2800],{"text":2801,"type":59,"marks":2802},"Your brand beyond its logo",[2803],{"type":68},{"type":55,"content":2805},[2806],{"text":2807,"type":59},"What's next for your brand? Your logo is just the start.",{"type":55,"content":2809},[2810,2812,2816,2818,2825],{"text":2811,"type":59},"Linearity Curve's ",{"text":2813,"type":59,"marks":2814},"ease of use and efficiency ",[2815],{"type":68},{"text":2817,"type":59},"are unmatched, making it a go-to platform for novice and seasoned designers marketers. You can use our software suite to create static and animated brand assets like business cards, online ads, promo videos, and ",{"text":2819,"type":59,"marks":2820},"social media announcements",[2821,2824],{"type":131,"attrs":2822},{"href":2823,"uuid":134,"anchor":134,"target":1739,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fproduct-announcement\u002F",{"type":137},{"text":243,"type":59},{"type":55,"content":2827},[2828,2830,2836],{"text":2829,"type":59},"If you haven’t already, get started for free with Linearity below, or check out ",{"text":2831,"type":59,"marks":2832},"our special pricing",[2833,2835],{"type":131,"attrs":2834},{"href":1587,"uuid":134,"anchor":134,"target":1739,"linktype":88},{"type":137},{"text":2837,"type":59}," for professionals and teams.",{"type":76,"attrs":2839},{"id":2738,"body":2840},[2841],{"_uid":2842,"image":2843,"title":2847,"button":2848,"component":2853},"i-b05154bf-4e01-4b40-b8d4-67df1f698969",{"id":2844,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":2845,"copyright":34,"fieldtype":36,"meta_data":2846,"is_private":16,"is_external_url":16},16754840,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F947x884\u002F76f12522ce\u002Fappstore-mac.png",{},"Design with Linearity Curve and animate with Linearity Move",[2849],{"_uid":2850,"icon":34,"link":2851,"size":90,"text":2852,"type":157,"component":93},"e5d48d0a-2a37-4126-91dc-415fe29af0f1",{"id":34,"url":87,"linktype":88,"fieldtype":89,"cached_url":87},"Get our software","BlogComponentLinearitySoftware",{"type":55,"content":2855},[2856,2858,2865],{"text":2857,"type":59},"And we have more handy tutorials where this one came from. Check out the ",{"text":2859,"type":59,"marks":2860},"Linearity Academy",[2861,2864],{"type":131,"attrs":2862},{"href":2863,"uuid":134,"anchor":134,"target":1739,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002F",{"type":137},{"text":2866,"type":59}," for free design courses.",{"type":55,"content":2868},[2869,2871,2878],{"text":2870,"type":59},"We're all about ",{"text":2872,"type":59,"marks":2873},"community at Linearity",[2874,2877],{"type":131,"attrs":2875},{"href":2876,"uuid":134,"anchor":134,"target":1739,"linktype":88},"https:\u002F\u002Fforum.linearity.io\u002F",{"type":137},{"text":2879,"type":59},", so we encourage you to share your logo designs with us. We love seeing how our tutorials inspire new creative work.",{"type":98,"attrs":2881,"content":2882},{"level":100},[2883],{"text":2884,"type":59,"marks":2885},"Frequently asked questions",[2886],{"type":68},{"type":76,"attrs":2888},{"id":2889,"body":2890},"33f5404b-0abb-4cf9-8ee6-5162c7cd8043",[2891],{"_uid":2892,"component":1609,"questions":2893},"i-1bc15aa1-9477-4ef7-94bf-79c10ed64b56",[2894,2916,2932,2948,2964,2980,2996,3012,3028,3044],{"name":2895,"created_at":2896,"published_at":2897,"updated_at":2898,"id":2899,"uuid":2900,"content":2901,"slug":2908,"full_slug":2909,"sort_by_date":134,"position":2910,"tag_list":2911,"is_startpage":16,"parent_id":2912,"meta_data":134,"group_id":2913,"first_published_at":2914,"release_id":134,"lang":1636,"path":134,"alternates":2915,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"When designing a logo, how do I choose my brand colors and fonts?","2024-11-14T05:34:43.472Z","2024-12-09T16:19:15.000Z","2024-11-14T05:34:58.979Z",578726508,"352ae71d-c188-4021-9988-46d3b2ae652e",{"_uid":2902,"title":2895,"answer":2903,"category":2904,"component":2905,"readMoreLink":2906,"hideFromFaqPage":16,"showReadMoreLink":16},"e68deb7a-b415-4e39-8ab4-32f9540fe98c","Making a logo is often the first step in the brand design process. Whether you're creating a company or [personal brand](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fpersonal-logo\u002F#how-to-make-a-personal-logo), there are a few steps you can take to come up with winning font and color combinations:\n\n- **Create a mood board:** Use different colors, typography, and design elements that convey your visual identity.\n- **Align colors with brand personality:** Think blue for trust (finance), red for excitement (sports), or green for growth (eco-friendly products).\n- **Evoke emotions with fonts:** Serif fonts like Times New Roman suggest tradition (law firms), sans-serif fonts like Helvetica feel modern (tech companies), and script fonts add a personal touch (handmade crafts).\n- **Test for a cohesive brand aesthetic:** Experiment with colors and fonts to see how they work together and create a unified brand image.\n\nCustom logo design and branding go hand in hand, so we recommend reading up on how to [create a brand guide](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fbrand-guide\u002F). This document acts as a style guide for your identity design to ensure your brand appears uniform across all touchpoints.","product","Question",{"id":34,"url":34,"linktype":2907,"fieldtype":89,"cached_url":34},"story","when-designing-a-logo-how-do-i-choose-my-brand-colors-and-fonts-","faq\u002Fblog-faqs\u002Fwhen-designing-a-logo-how-do-i-choose-my-brand-colors-and-fonts-",-4180,[],540081363,"e374e27e-a65a-4195-8297-2691df0054b8","2024-12-09T16:19:15.569Z",[],{"name":2917,"created_at":2918,"published_at":2897,"updated_at":2919,"id":2920,"uuid":2921,"content":2922,"slug":2926,"full_slug":2927,"sort_by_date":134,"position":2928,"tag_list":2929,"is_startpage":16,"parent_id":2912,"meta_data":134,"group_id":2930,"first_published_at":2914,"release_id":134,"lang":1636,"path":134,"alternates":2931,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"What’s Linearity Curve, and how does it help in logo design?","2024-11-14T05:35:15.535Z","2024-11-14T05:35:27.329Z",578726509,"21d2e64a-f0a5-494e-87a6-2e9e7a39fd5a",{"_uid":2923,"title":2917,"answer":2924,"category":2904,"component":2905,"readMoreLink":2925,"hideFromFaqPage":16,"showReadMoreLink":16},"5850bfcc-29fd-4241-921c-3634653f380d","Linearity Curve is a vector design platform that simplifies creating professional logos. It's suitable for beginner, freelance, and professional designers. Curve is powerful and versatile for handling any digital and print design project.\n\nIt offers features like [Background Removal](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fbackground-removal\u002F), Auto Trace, various fonts, and customizable layers, making it ideal for professional designers and marketers.",{"id":34,"url":34,"linktype":2907,"fieldtype":89,"cached_url":34},"what-s-linearity-curve-and-how-does-it-help-in-logo-design-","faq\u002Fblog-faqs\u002Fwhat-s-linearity-curve-and-how-does-it-help-in-logo-design-",-4190,[],"27961d89-2a8c-49c3-93d0-5ba54194c457",[],{"name":2933,"created_at":2934,"published_at":2897,"updated_at":2935,"id":2936,"uuid":2937,"content":2938,"slug":2942,"full_slug":2943,"sort_by_date":134,"position":2944,"tag_list":2945,"is_startpage":16,"parent_id":2912,"meta_data":134,"group_id":2946,"first_published_at":2914,"release_id":134,"lang":1636,"path":134,"alternates":2947,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Can I use Linearity Curve if I'm new to design?","2024-11-14T05:35:36.457Z","2024-11-14T05:35:47.290Z",578726511,"72c47325-2586-415b-b7ed-12de16c16d79",{"_uid":2939,"title":2933,"answer":2940,"category":2904,"component":2905,"readMoreLink":2941,"hideFromFaqPage":16,"showReadMoreLink":16},"fd7eca68-6982-475c-8ffa-d117836ec1d6","Absolutely. Linearity Curve is designed to be user-friendly, whether you're a beginner or a seasoned professional. Our step-by-step guides and intuitive interface make it easy for anyone to create stunning logos. Plus, we have a [free version](https:\u002F\u002Fwww.linearity.io\u002Fpricing\u002F) of our software, which you can use to try out our amazing logo capabilities before you invest.",{"id":34,"url":34,"linktype":2907,"fieldtype":89,"cached_url":34},"can-i-use-linearity-curve-if-i-m-new-to-design-","faq\u002Fblog-faqs\u002Fcan-i-use-linearity-curve-if-i-m-new-to-design-",-4200,[],"6d7049d8-a6d1-4988-a7ff-9bca236c15c4",[],{"name":2949,"created_at":2950,"published_at":2897,"updated_at":2951,"id":2952,"uuid":2953,"content":2954,"slug":2958,"full_slug":2959,"sort_by_date":134,"position":2960,"tag_list":2961,"is_startpage":16,"parent_id":2912,"meta_data":134,"group_id":2962,"first_published_at":2914,"release_id":134,"lang":1636,"path":134,"alternates":2963,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"What are the ideal dimensions for a logo design canvas?","2024-11-14T05:35:54.110Z","2024-11-14T05:36:07.209Z",578726512,"86f45985-c41e-48a1-9d8a-46141c31ee63",{"_uid":2955,"title":2949,"answer":2956,"category":2904,"component":2905,"readMoreLink":2957,"hideFromFaqPage":16,"showReadMoreLink":16},"9bc4cbf5-f685-4f00-b506-3a8e0ba3be1c","A standard size like 2000 x 2000px is a good starting point. It provides ample space for creativity while ensuring your logo remains clear and scalable for different uses.",{"id":34,"url":34,"linktype":2907,"fieldtype":89,"cached_url":34},"what-are-the-ideal-dimensions-for-a-logo-design-canvas-","faq\u002Fblog-faqs\u002Fwhat-are-the-ideal-dimensions-for-a-logo-design-canvas-",-4210,[],"c7539277-7390-44f9-a8e5-0fb827b6a305",[],{"name":2965,"created_at":2966,"published_at":2897,"updated_at":2967,"id":2968,"uuid":2969,"content":2970,"slug":2974,"full_slug":2975,"sort_by_date":134,"position":2976,"tag_list":2977,"is_startpage":16,"parent_id":2912,"meta_data":134,"group_id":2978,"first_published_at":2914,"release_id":134,"lang":1636,"path":134,"alternates":2979,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"How important are layers in logo design?","2024-11-14T05:36:13.850Z","2024-11-14T05:36:24.409Z",578726513,"e5b9971a-1df2-455c-87b4-9e445e9e8fd0",{"_uid":2971,"title":2965,"answer":2972,"category":2904,"component":2905,"readMoreLink":2973,"hideFromFaqPage":16,"showReadMoreLink":16},"18105fd1-8048-43d2-abae-84148dd7393c","Layers are crucial as they allow you to separate different logo elements for easier editing and adjustment. This is especially helpful when working with complex designs.",{"id":34,"url":34,"linktype":2907,"fieldtype":89,"cached_url":34},"how-important-are-layers-in-logo-design-","faq\u002Fblog-faqs\u002Fhow-important-are-layers-in-logo-design-",-4220,[],"da47ada1-375c-4d4e-9acc-2011fb2e6f31",[],{"name":2981,"created_at":2982,"published_at":2897,"updated_at":2983,"id":2984,"uuid":2985,"content":2986,"slug":2990,"full_slug":2991,"sort_by_date":134,"position":2992,"tag_list":2993,"is_startpage":16,"parent_id":2912,"meta_data":134,"group_id":2994,"first_published_at":2914,"release_id":134,"lang":1636,"path":134,"alternates":2995,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Can I import my own images into Linearity Curve for my logo?","2024-11-14T05:36:30.764Z","2024-11-14T05:36:41.562Z",578727036,"944fee5d-7fab-49ef-99c8-caf364aa89c5",{"_uid":2987,"title":2981,"answer":2988,"category":2904,"component":2905,"readMoreLink":2989,"hideFromFaqPage":16,"showReadMoreLink":16},"fc4703ba-4491-4854-a59a-a8e564c5bf21","Yes, Linearity Curve allows you to import various image formats. You can then integrate these images seamlessly into your logo using tools like Auto Trace.",{"id":34,"url":34,"linktype":2907,"fieldtype":89,"cached_url":34},"can-i-import-my-own-images-into-linearity-curve-for-my-logo-","faq\u002Fblog-faqs\u002Fcan-i-import-my-own-images-into-linearity-curve-for-my-logo-",-4230,[],"5c2a5848-b689-4b32-bedc-2ca0b320fd0f",[],{"name":2997,"created_at":2998,"published_at":2897,"updated_at":2999,"id":3000,"uuid":3001,"content":3002,"slug":3006,"full_slug":3007,"sort_by_date":134,"position":3008,"tag_list":3009,"is_startpage":16,"parent_id":2912,"meta_data":134,"group_id":3010,"first_published_at":2914,"release_id":134,"lang":1636,"path":134,"alternates":3011,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"How do I choose a font for my logo?","2024-11-14T05:36:49.810Z","2024-11-14T05:37:00.198Z",578728237,"b14ffaa0-851a-451c-a11d-0e36fdc0e167",{"_uid":3003,"title":2997,"answer":3004,"category":2904,"component":2905,"readMoreLink":3005,"hideFromFaqPage":16,"showReadMoreLink":16},"f80f1ccf-b388-4c61-a90b-4cec4cceb092","Consider your brand's personality and the message you want to convey. 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Select “All templates” to explore the three collections: Business, Events, and Social Media.\n- Templates are displayed as thumbnails, offering a quick preview of their style and layout.\n- Tap on your chosen template to see it in full. You can zoom in on this preview screen to see all the details.\n- Tap the “Use Template” button to open it in the Editor.\n\n**How to edit Linearity Templates**\n\nIt’s important to remember that all the elements within our templates are fully customizable, so feel free to use as much or as little of the already existing layout, colors, fonts, images, and shapes as desired.\n\nChange up the colors, add your own message with the Text Tool, and swap out any images with your won.\n\nYou can also tap into other intuitive features, such as [**AI backgrounds**](\u002Ffeatures\u002Fai-backgrounds),[ ](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fai-backgrounds\u002F)the [**Brush Tool**](\u002Ffeatures\u002Fbrush-tool), [**Pen Tool**](\u002Ffeatures\u002Fpen-tool), [**Shape Builder**](\u002Ffeatures\u002Fshape-builder), [**Auto Trace**,](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fauto-trace) and more to add even more personal touches to each template.\n\nIn Linearity Move you can also use [**Auto animate**](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fauto-animate\u002F), [**GIF export**](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fgif-export), Animation presets and [**Design and animate mode**](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fdesign-vs-animate-mode\u002F)[.](\u002Ffeatures\u002Fdesign-vs-animate-mode) Let our templates be the starting point for your limitless creativity!\n\n**Don't have Linearity Curve or Move yet?** Quickly download them to start using templates. 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When she’s not solving problems, she’s drawing, hiking or baking, and she writes for the blog about Linearity, graphic design and other creative topics.",[],"nadya-kunze","blog\u002Fauthor\u002Fnadya-kunze",-220,[],"23176224-6356-4754-ae1e-283689e0acac","2025-10-14T15:37:44.998Z",[],{"id":5350,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":5351,"copyright":34,"fieldtype":36,"meta_data":5382,"is_external_url":16},{"size":5383},"3840x2160",[5385],{"_uid":5386,"content":5387,"component":1617},"combined-modes-blog-local-preview-richtext",{"type":52,"attrs":5388,"content":5389},{"backgroundColor":134},[5390,5421,5426,5431,5436,5470,5480,5485,5490,5495,5500,5509,5514,5519,5528,5533,5538,5575,5580,5585,5590,5599,5604,5609,5620,5625,5630,5635,5640,5645],{"type":55,"attrs":5391,"content":5392},{"textAlign":134},[5393,5405,5407,5419],{"text":5394,"type":59,"marks":5395},"AI image generation",[5396],{"type":131,"attrs":5397},{"href":5398,"uuid":5399,"anchor":134,"target":1739,"linktype":2907,"story":5400},"\u002Fblog\u002Fai-image-generation-and-editing","a50cdd44-800f-4661-8082-ae0633902180",{"name":5401,"id":5402,"uuid":5399,"slug":5403,"url":5404,"full_slug":5404,"_stopResolving":1094},"How to generate and edit images with AI in Linearity",210025393391092,"ai-image-generation-and-editing","blog\u002Fai-image-generation-and-editing",{"text":5406,"type":59}," creates pixel-based visuals suited to realism and texture, while ",{"text":5408,"type":59,"marks":5409},"AI vector generation",[5410],{"type":131,"attrs":5411},{"href":5412,"uuid":5413,"anchor":134,"target":1739,"linktype":2907,"story":5414},"\u002Fblog\u002Fai-vector-generation-and-editing","bcb4e3cb-2f14-4e01-94c8-ee3fd825baf1",{"name":5415,"id":5416,"uuid":5413,"slug":5417,"url":5418,"full_slug":5418,"_stopResolving":1094},"How AI vector generation creates editable artwork",210025394476533,"ai-vector-generation-and-editing","blog\u002Fai-vector-generation-and-editing",{"text":5420,"type":59}," creates shape-based artwork suited to precise editing, scaling, and reuse. 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Unless elements have been separated into layers or masks, the objects inside a flat image are not independent design components.",{"type":55,"attrs":5501,"content":5502},{"textAlign":134},[5503],{"type":5474,"attrs":5504},{"id":5505,"alt":34,"src":5506,"title":34,"source":34,"copyright":34,"meta_data":5507},210041378151062,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F2934x1834\u002F9d517845db\u002Fimage-blog-1.png",{"size":5508},"2934x1834",{"type":98,"attrs":5510,"content":5511},{"level":168,"textAlign":134},[5512],{"text":5513,"type":59},"Editing paths",{"type":55,"attrs":5515,"content":5516},{"textAlign":134},[5517],{"text":5518,"type":59},"Vector editing works at the object and geometry level. A designer can select a shape, move its anchor points, change its fill, adjust a stroke, or reuse it elsewhere. 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The right choice is the format that survives the edits, channels and sizes required by the brief.",{"type":175,"content":5539},[5540,5547,5554,5561,5568],{"type":178,"content":5541},[5542],{"type":55,"attrs":5543,"content":5544},{"textAlign":134},[5545],{"text":5546,"type":59},"Does the asset need to look photographic? Start with Image Mode.",{"type":178,"content":5548},[5549],{"type":55,"attrs":5550,"content":5551},{"textAlign":134},[5552],{"text":5553,"type":59},"Will individual objects need precise changes? Start with Asset Mode.",{"type":178,"content":5555},[5556],{"type":55,"attrs":5557,"content":5558},{"textAlign":134},[5559],{"text":5560,"type":59},"Must it scale from a small icon to a large print graphic? Prefer vector.",{"type":178,"content":5562},[5563],{"type":55,"attrs":5564,"content":5565},{"textAlign":134},[5566],{"text":5567,"type":59},"Does the concept depend on natural light, skin, fabric, or texture? 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