[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"en\u002Fblog\u002Fhow-to-make-an-ad":3,"en\u002Fsettings-page":3233,"blog-what-to-read-next-section":5142},{"content":4,"full_slug":3229,"id":3230,"name":1658,"path":134,"published_at":3231,"uuid":3232},{"tag":5,"_uid":1649,"image":1650,"title":1658,"author":1659,"bgColor":47,"content":1807,"noIndex":16,"noFollow":16,"wistiaId":34,"component":1618,"meta_image":3223,"meta_title":3226,"page_title":34,"description":34,"publishedDate":3227,"hideFromSitemap":16,"meta_description":3228},[6],{"name":7,"created_at":8,"published_at":9,"updated_at":10,"id":11,"uuid":12,"content":13,"slug":1641,"full_slug":1642,"sort_by_date":134,"position":1643,"tag_list":1644,"is_startpage":16,"parent_id":1645,"meta_data":134,"group_id":1646,"first_published_at":1647,"release_id":134,"lang":1636,"path":134,"alternates":1648,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Design resources","2024-08-26T14:09:52.108Z","2025-02-12T14:24:10.265Z","2025-02-12T14:24:10.293Z",540222543,"6e82c4b3-844d-4c3a-a799-56939bc2843d",{"_uid":14,"title":15,"noIndex":16,"noFollow":16,"component":17,"reference":18,"meta_image":1638,"meta_title":34,"page_title":34,"description":1628,"illustration":1640,"hideFromSitemap":16,"meta_description":34},"e44b1a0b-2afa-4abe-a1fe-37c6a104cf23"," Design resources",false,"BlogCategoryOverviewPage",{"name":19,"created_at":20,"published_at":21,"updated_at":22,"id":23,"uuid":24,"content":25,"slug":1629,"full_slug":1630,"sort_by_date":134,"position":1631,"tag_list":1632,"is_startpage":16,"parent_id":1633,"meta_data":134,"group_id":1634,"first_published_at":1635,"release_id":134,"lang":1636,"path":134,"alternates":1637,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Your next career move: motion graphics vs. animation","2024-09-30T06:45:42.528Z","2026-09-05T00:16:24.094Z","2026-09-05T00:16:24.122Z",555448743,"f0ff000f-00e4-4457-ae55-997ca7312e7c",{"tag":26,"_uid":28,"image":29,"title":19,"author":40,"widget":42,"bgColor":47,"content":48,"noIndex":16,"noFollow":16,"wistiaId":34,"component":1618,"thumbnail":1619,"youtubeId":34,"meta_image":1623,"meta_title":1626,"page_title":34,"description":34,"publishedDate":1627,"hideFromSitemap":16,"meta_description":1628},[27,12],"3788f72d-65c4-4ad7-8c18-e17dc82f2b2e","a8e1a7cf-37e0-4551-aea1-db9befd460bb",[30],{"_uid":31,"image":32,"imageAlt":38,"component":39},"62e34335-8a79-43ca-adbb-08db9dd6b080",{"id":33,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":35,"copyright":34,"fieldtype":36,"meta_data":37,"is_external_url":16},17475438,"","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fx\u002F62e79781c4\u002Fmotion-graphics-vs-animation-newblogcover.avif","asset",{},"Linearity","Image",[41],"0f5fe757-eb31-437c-80a1-926f913f8ca3",{"id":43,"alt":44,"name":34,"focus":34,"title":44,"source":34,"filename":45,"copyright":34,"fieldtype":36,"meta_data":46,"is_external_url":16},18932106,"Your next career move: motion graphics vs. animation | Linearity","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F31598723af\u002Fmotion-graphics-vs-animation_widget.png",{},"decor-salmon",[49],{"_uid":50,"content":51,"component":1617},"d1ae1e07-2065-4a2c-b2db-d64c001ad978",{"type":52,"content":53},"doc",[54,60,71,75,97,106,110,146,162,166,174,216,223,254,261,294,300,330,334,341,360,371,381,387,394,404,474,481,485,495,514,523,554,561,569,573,577,584,606,616,622,629,639,645,652,668,681,692,699,714,725,731,738,766,785,795,801,808,816,835,842,852,862,868,875,884,888,896,900,907,921,928,935,945,954,958,968,975,982,998,1002,1006,1013,1095,1102,1112,1160,1171,1178,1188,1195,1199,1216,1220,1231,1238,1242,1252,1259,1269,1275,1282,1286,1296,1308,1312,1318,1325,1333,1337,1344,1410,1416,1475,1496,1506,1513,1540,1547,1557,1569,1578,1590],{"type":55,"content":56},"paragraph",[57],{"text":58,"type":59},"Whether you’re a seasoned player in the creative industry or a savvy business owner interested in elevating your brand's advertising, motion graphics, and animation are techniques you can use to take your practice to the next level.","text",{"type":55,"content":61},[62,64,69],{"text":63,"type":59},"However, before you can do that, it’s important to ",{"text":65,"type":59,"marks":66},"understand the difference",[67],{"type":68},"bold",{"text":70,"type":59}," between each technique. That way, you can pinpoint the method best for you and use it to deliver a killer end product.",{"type":55,"content":72},[73],{"text":74,"type":59},"Ready to get started? Let’s run through the key differences between these two popular types of animation.",{"type":76,"attrs":77},"blok",{"id":78,"body":79},"9d7b30a1-76d0-4568-93c1-ffa19ae4a8b3",[80],{"_uid":81,"title":82,"button":83,"component":94,"description":95,"backgroundColor":96},"i-dcfadd96-037d-4f5d-ad70-ffc0e2a1c84d","Jumpstart your ideas with Linearity Curve\n",[84],{"_uid":85,"icon":34,"link":86,"size":90,"text":91,"type":92,"component":93},"e5e02788-07cf-4d00-8e8a-93084414d9ff",{"id":34,"url":87,"linktype":88,"fieldtype":89,"cached_url":87},"https:\u002F\u002Fwww.linearity.io\u002Fget-started","url","multilink","medium","Get Started","whiteFill","BaseButton","BlogComponentCta","Take your designs to the next level.\n\n","orange",{"type":98,"attrs":99,"content":101},"heading",{"level":100},2,[102],{"text":103,"type":59,"marks":104},"Historical context: the rise of animation and motion graphics",[105],{"type":68},{"type":55,"content":107},[108],{"text":109,"type":59},"The desire to capture movement and bring life to still images stretches back centuries, with early examples like the flip book (1800s).",{"type":55,"content":111},[112,114,118,120,125,127,138,140,144],{"text":113,"type":59},"The birth of animation as we know it began with the invention of celluloid film in the ",{"text":115,"type":59,"marks":116},"late 19th century",[117],{"type":68},{"text":119,"type":59},". Pioneers like Winsor McCay (",{"text":121,"type":59,"marks":122},"Gertie the Dinosaur",[123],{"type":124},"italic",{"text":126,"type":59},", 1914) and ",{"text":128,"type":59,"marks":129},"Walt Disney",[130,136],{"type":131,"attrs":132},"link",{"href":133,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fa-brief-history-of-disney",null,"_blank",{"type":137},"underline",{"text":139,"type":59}," (",{"text":141,"type":59,"marks":142},"Snow White and the Seven Dwarfs",[143],{"type":124},{"text":145,"type":59},", 1937) established hand-drawn animation as a dominant storytelling medium.",{"type":76,"attrs":147},{"id":78,"body":148},[149,153,158],{"_uid":150,"emoji":34,"bgColor":47,"markdown":151,"component":152},"i-8e5a1955-6035-4b79-b808-a082b7abcc6d","Motion graphics, on the other hand, emerged as a field much later, heavily influenced by technological 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revolution",[319,322,323],{"type":131,"attrs":320},{"href":321,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcomputer-animation\u002F",{"type":68},{"type":137},{"text":325,"type":59,"marks":326},":",[327],{"type":68},{"text":329,"type":59}," The arrival of powerful computers in the late 20th century opened doors for sophisticated 3D motion graphics and visual effects, further solidifying motion graphics as a distinct field.",{"type":55,"content":331},[332],{"text":333,"type":59},"Today, animation and motion graphics co-exist and often complement each other. But what are the two different techniques? How do they differ? Are they similar in any way? Keep reading to find out.",{"type":98,"attrs":335,"content":336},{"level":100},[337],{"text":338,"type":59,"marks":339},"What's motion graphics?",[340],{"type":68},{"type":55,"content":342},[343,345,349,351,358],{"text":344,"type":59},"This is a small",{"text":346,"type":59,"marks":347}," subset of animation",[348],{"type":68},{"text":350,"type":59}," that makes previously static images more dynamic. It deals almost exclusively with 2D graphics and ",{"text":352,"type":59,"marks":353},"2D graphic software",[354,357],{"type":131,"attrs":355},{"href":356,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002F2d-animation-software\u002F",{"type":137},{"text":359,"type":59},". ",{"type":55,"content":361},[362,369],{"text":363,"type":59,"marks":364},"Creating motion graphics",[365,368],{"type":131,"attrs":366},{"href":367,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-make-motion-graphics\u002F",{"type":137},{"text":370,"type":59}," enhances the visual impact of an otherwise lifeless image, it doesn’t do anything to further its narrative or give it one at all.",{"type":55,"content":372},[373,375,379],{"text":374,"type":59},"For example, do you know when you’re shopping online that a quick buy option appears on screen? Or when a static banner pauses when you hover over it? That’s motion graphics. It’s a ",{"text":376,"type":59,"marks":377},"simple, effective, and widely used ",[378],{"type":68},{"text":380,"type":59},"part of media that millions of people use or encounter every single day.",{"type":76,"attrs":382},{"id":78,"body":383},[384],{"_uid":385,"emoji":34,"bgColor":47,"markdown":386,"component":152},"i-b2e794be-3d69-4324-8730-a925eb630d86","Looking for the secret sauce to motion design? Check out our toolbox of [motion graphics resources](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fmotion-design-resources\u002F) every professional designer needs.",{"type":98,"attrs":388,"content":389},{"level":100},[390],{"text":391,"type":59,"marks":392},"10 examples of motion graphics",[393],{"type":68},{"type":55,"content":395},[396,398,402],{"text":397,"type":59},"Despite being one of the most popular animation modes, it’s often hard to spot. 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However, it’s also an umbrella term that categorizes the ",{"text":490,"type":59,"marks":491},"whole field of moving imagery",[492],{"type":68},{"text":494,"type":59},", including everything from cartoons and typography to motion graphics itself.",{"type":76,"attrs":496},{"id":78,"body":497},[498,509,511],{"_uid":499,"title":500,"button":501,"component":94,"description":507,"backgroundColor":508},"i-1df1fdfe-9f7c-4b6c-b041-705763f9f80d","Transform Your ideas into animations",[502],{"_uid":503,"icon":34,"link":504,"size":90,"text":506,"type":92,"component":93},"773c6fef-c7b4-4ef8-89f5-a0f4568ec5b5",{"id":34,"url":505,"linktype":88,"fieldtype":89,"cached_url":505},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Ftutorials\u002Fworkshops\u002Fcreate-your-first-animation-with-linearity-move\u002F","Start tutorial","Linearity Move is perfect for beginners and professionals alike. Make your first animation with Move.\n\n","green",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":510,"initial":155,"component":156,"backgroundColor":157},"i-46896377-e31f-4820-8b07-cd14883b5636",{"_uid":512,"emoji":34,"bgColor":47,"markdown":513,"component":152},"i-03f6b4f7-034e-484a-8286-69ed73f22cbc","Think of animation as an all-encompassing umbrella that includes multiple motion graphic design styles.",{"type":55,"content":515},[516],{"text":517,"type":59,"marks":518},"This means that while motion graphics may always fall under the umbrella of animation, animation doesn’t always exclusively mean motion graphics—get it?",[519],{"type":520,"attrs":521},"textStyle",{"color":522},"#111717",{"type":76,"attrs":524},{"id":78,"body":525},[526],{"_uid":527,"cards":528,"component":553},"i-cdf7e245-d38a-4525-bca2-17312925105b",[529,542],{"_uid":530,"image":531,"button":535,"component":541},"3316bcc3-0742-4b40-a4aa-58671fe2e4b4",{"id":532,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":533,"copyright":34,"fieldtype":36,"meta_data":534,"is_external_url":16},17475474,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F574x1020\u002F6ea7be6791\u002Ffilters_format-webp-_quality-75-1.webp",{},[536],{"_uid":537,"icon":34,"link":538,"size":90,"text":540,"type":92,"component":93},"800bb715-4fac-4066-bc3b-57c2987c165b",{"id":34,"url":539,"linktype":88,"fieldtype":89,"cached_url":539},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fanimated-templates\u002Fillustrated-vector-agency-ideas-ad\u002F","Get this template","BlogTwoColumnTemplatesItem",{"_uid":543,"image":544,"button":548,"component":541},"b43dae9f-5c33-423f-93fd-d66efd5d0294",{"id":545,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":546,"copyright":34,"fieldtype":36,"meta_data":547,"is_external_url":16},17475473,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1019x1020\u002Fd881951188\u002Ffilters_format-webp-_quality-75-2.webp",{},[549],{"_uid":550,"icon":34,"link":551,"size":90,"text":540,"type":92,"component":93},"78651033-1ec1-47b5-a7c7-92405374d872",{"id":34,"url":552,"linktype":88,"fieldtype":89,"cached_url":552},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fanimated-templates\u002Fcreative-agency-showreel\u002F","BlogTwoColumnTemplates",{"type":98,"attrs":555,"content":556},{"level":100},[557],{"text":558,"type":59,"marks":559},"5 styles of animation",[560],{"type":68},{"type":55,"content":562},[563,565],{"text":564,"type":59},"Under the umbrella of animation, there are ",{"text":566,"type":59,"marks":567},"five main styles.",[568],{"type":68},{"type":55,"content":570},[571],{"text":572,"type":59},"Each one has different costs, uses, and requirements, and together, they are responsible for the entire world of graphics that we know, love, and use today.",{"type":55,"content":574},[575],{"text":576,"type":59},"Here are the five types of animation techniques.",{"type":98,"attrs":578,"content":579},{"level":168},[580],{"text":581,"type":59,"marks":582},"1. Traditional animation",[583],{"type":68},{"type":55,"content":585},[586,588,592,594,598,600,604],{"text":587,"type":59},"Are you familiar with ",{"text":589,"type":59,"marks":590},"Tarzan ",[591],{"type":124},{"text":593,"type":59},"(1999)? ",{"text":595,"type":59,"marks":596},"The Lion King ",[597],{"type":124},{"text":599,"type":59},"(1994)? ",{"text":601,"type":59,"marks":602},"Pinocchio ",[603],{"type":124},{"text":605,"type":59},"(1940)? Well, those are all made using traditional animation methods.",{"type":55,"content":607},[608,610,614],{"text":609,"type":59},"Traditional animation is a technique in which each frame is ",{"text":611,"type":59,"marks":612},"drawn by hand",[613],{"type":68},{"text":615,"type":59},". It can also be known as hand-drawn animation or cel animation, and until the age of computer animation, it was the dominant type of animation used in cinema.",{"type":76,"attrs":617},{"id":78,"body":618},[619],{"src":620,"_uid":621,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002Fie53R2HEZ6g?feature=oembed","i-6643561a-5b94-41a8-b409-0a1dd6f72828",{"type":98,"attrs":623,"content":624},{"level":168},[625],{"text":626,"type":59,"marks":627},"2. Motion graphics",[628],{"type":68},{"type":55,"content":630},[631,633,637],{"text":632,"type":59},"As explained above, this is a subgenre of animation that turns a ",{"text":634,"type":59,"marks":635},"still image into a moving one.",[636],{"type":68},{"text":638,"type":59}," However, the image rarely has a story or an emotive edge.",{"type":76,"attrs":640},{"id":78,"body":641},[642],{"src":643,"_uid":644,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FBR5IuoxNJUU?start=3&feature=oembed","i-93aca940-ed35-4c93-a9da-2565963e1111",{"type":98,"attrs":646,"content":647},{"level":168},[648],{"text":649,"type":59,"marks":650},"3. Stop motion animation",[651],{"type":68},{"type":55,"content":653},[654,656,660,662,666],{"text":655,"type":59},"This ",{"text":657,"type":59,"marks":658},"frame-by-frame",[659],{"type":68},{"text":661,"type":59}," movement of objects and figures creates an ",{"text":663,"type":59,"marks":664},"illusion of fluid movement",[665],{"type":68},{"text":667,"type":59},". This manual technique allows for any kind of physical item to star in a picture, as long as it keeps still, of course.",{"type":55,"content":669},[670,672,679],{"text":671,"type":59},"Though incredibly delicate and time-consuming, ",{"text":673,"type":59,"marks":674},"stop motion animation",[675,678],{"type":131,"attrs":676},{"href":677,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fstop-motion\u002F",{"type":137},{"text":680,"type":59}," is a popular and beautiful art form. ",{"type":76,"attrs":682},{"id":78,"body":683},[684,687,689],{"_uid":685,"emoji":34,"bgColor":47,"markdown":686,"component":152},"i-d920a233-4196-4e03-83fe-97365df2b56c","It was the style championed in films such as *Fantastic Mr. Fox* (2009) and *Coraline* (2009)",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":688,"initial":155,"component":156,"backgroundColor":157},"i-0ff5e3d7-6f9a-4311-9541-cfd45348ae7d",{"src":690,"_uid":691,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002Fn2igjYFojUo?feature=oembed","i-95568d25-63cb-4a2f-8093-cc28f130439a",{"type":98,"attrs":693,"content":694},{"level":168},[695],{"text":696,"type":59,"marks":697},"4. 2D animation",[698],{"type":68},{"type":55,"content":700},[701,708,710],{"text":702,"type":59,"marks":703},"Animating in 2D",[704,707],{"type":131,"attrs":705},{"href":706,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002F2d-animation\u002F",{"type":137},{"text":709,"type":59}," is probably the most common style of animation and refers to two-dimensional graphics that are rapidly sequenced to create the ",{"text":711,"type":59,"marks":712},"illusion of lifelike movement.",[713],{"type":68},{"type":55,"content":715},[716,718,724],{"text":717,"type":59},"Graphics drawn by hand are often categorized as traditional animation. But they can also be produced using ",{"text":719,"type":59,"marks":720},"animation software",[721,723],{"type":131,"attrs":722},{"href":356,"uuid":134,"anchor":134,"target":135,"linktype":88},{"type":137},{"text":243,"type":59},{"type":76,"attrs":726},{"id":78,"body":727},[728],{"src":729,"_uid":730,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002F2tC2Q2xphRQ?start=2&feature=oembed","i-8bf7f3d2-5ad9-4f83-88d3-5604874fef73",{"type":98,"attrs":732,"content":733},{"level":168},[734],{"text":735,"type":59,"marks":736},"5. 3D animation",[737],{"type":68},{"type":55,"content":739},[740,742,746,748,752,754,758,760,764],{"text":741,"type":59},"This refers to graphics modeled in a ",{"text":743,"type":59,"marks":744},"three-dimensional virtual environment",[745],{"type":68},{"text":747,"type":59}," and then animated. It’s the most-used style in the animation industry today, and it has inspired movies such as ",{"text":749,"type":59,"marks":750},"Toy Story ",[751],{"type":124},{"text":753,"type":59},"(1995), ",{"text":755,"type":59,"marks":756},"Monsters Inc. ",[757],{"type":124},{"text":759,"type":59},"(2001), and ",{"text":761,"type":59,"marks":762},"Frozen ",[763],{"type":124},{"text":765,"type":59},"(2013).",{"type":55,"content":767},[768,770,774,776,783],{"text":769,"type":59},"Designers specializing in 3D animation begin by conceptualizing a character or object, creating a ",{"text":771,"type":59,"marks":772},"to-scale model",[773],{"type":68},{"text":775,"type":59},", and ",{"text":777,"type":59,"marks":778},"using 3D animation software",[779,782],{"type":131,"attrs":780},{"href":781,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-software\u002F",{"type":137},{"text":784,"type":59}," to bring it to life.",{"type":55,"content":786},[787,789,793],{"text":788,"type":59},"Integrating the 3D model into the digital environment decked out with special effects allows them to watch how it responds to and ",{"text":790,"type":59,"marks":791},"acts in a 360° space",[792],{"type":68},{"text":794,"type":59},", producing a pretty darn accurate end product.",{"type":76,"attrs":796},{"id":78,"body":797},[798],{"src":799,"_uid":800,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FbwzLiQZDw2I?feature=oembed","i-ef7b3f2e-d557-4ff6-bcda-24b75a9854d4",{"type":98,"attrs":802,"content":803},{"level":100},[804],{"text":805,"type":59,"marks":806},"Motion graphics vs. animation: a comparison",[807],{"type":68},{"type":55,"content":809},[810,812],{"text":811,"type":59},"Now that you understand the key differences, let's compare both modes so that you can pinpoint which ",{"text":813,"type":59,"marks":814},"best suits your requirements.",[815],{"type":68},{"type":76,"attrs":817},{"id":78,"body":818},[819],{"_uid":820,"image":821,"title":828,"button":829,"component":833,"description":834},"i-9f661ae6-4995-4e42-b38b-9acc277db0eb",[822],{"_uid":823,"image":824,"imageAlt":39,"component":39},"a34791cc-3805-497c-8c58-f3a5a93df2a9",{"id":825,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":826,"copyright":34,"fieldtype":36,"meta_data":827,"is_external_url":16},17423592,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F688x488\u002Ff85f7be569\u002Fsnippet-banner-image.png",{},"Bring motion in-house",[830],{"_uid":831,"icon":34,"link":832,"size":90,"text":91,"type":92,"component":93},"efcb819f-5ec6-41ae-b270-8b5898ef1319",{"id":34,"url":87,"linktype":88,"fieldtype":89,"cached_url":87},"BlogComponentBigCta","Animate marketing assets in seconds with Linearity Move.",{"type":98,"attrs":836,"content":837},{"level":168},[838],{"text":839,"type":59,"marks":840},"Statistics vs. narratives",[841],{"type":68},{"type":55,"content":843},[844,846,850],{"text":845,"type":59},"Motion graphics tend to be less captivating than animation. They simply aim to enhance the delivery of a selling point, statistic, or instruction, while animation concentrates on ",{"text":847,"type":59,"marks":848},"crafting a narrative",[849],{"type":68},{"text":851,"type":59}," and developing characters.",{"type":55,"content":853},[854,856,860],{"text":855,"type":59},"A successful animation connects with its audience, tugs at their heartstrings, and tells a story. Meanwhile, a functioning motion graphic merely ",{"text":857,"type":59,"marks":858},"informs, teaches, or instructs",[859],{"type":68},{"text":861,"type":59}," them.",{"type":76,"attrs":863},{"id":78,"body":864},[865],{"_uid":866,"emoji":34,"bgColor":47,"markdown":867,"component":152},"i-97fbedf1-fcbe-44a5-a23d-1515fc90729d","If the animated picture you’re looking at tells a gripping story or enhances a narrative, chances are you have an animation and not a motion graphic.",{"type":98,"attrs":869,"content":870},{"level":168},[871],{"text":872,"type":59,"marks":873},"Simple vs. complex",[874],{"type":68},{"type":55,"content":876},[877,879,883],{"text":878,"type":59},"Generally speaking, motion graphics call for ",{"text":880,"type":59,"marks":881},"less complex designs than animation",[882],{"type":68},{"text":243,"type":59},{"type":55,"content":885},[886],{"text":887,"type":59},"Now, don’t get it twisted. This doesn’t mean that designing them is a piece of cake. It just means that creating a superbly effective motion graphic usually requires fewer resources.",{"type":55,"content":889},[890,892],{"text":891,"type":59},"For example, do you want to design a pop-out title for your company’s introductory video? With the right software, you can likely do so swiftly and with ",{"text":893,"type":59,"marks":894},"little to no complications.",[895],{"type":68},{"type":55,"content":897},[898],{"text":899,"type":59},"If you’re hoping to produce a captivating animated feature from start to finish, one that meets its function expertly just like the pop-out title on your company’s introductory video did, then you’ll need an extensive skillset, ample resources, and an empty calendar.",{"type":98,"attrs":901,"content":902},{"level":168},[903],{"text":904,"type":59,"marks":905},"Reasonably priced vs. expensive",[906],{"type":68},{"type":55,"content":908},[909,911,915,917],{"text":910,"type":59},"As mentioned above, designing an animation that meets its function tends to be more ",{"text":912,"type":59,"marks":913},"time-consuming and complex",[914],{"type":68},{"text":916,"type":59}," than creating a satisfactory motion graphic. Producing a motion graphic requires less specific input and is thus generally ",{"text":918,"type":59,"marks":919},"less expensive.",[920],{"type":68},{"type":76,"attrs":922},{"id":78,"body":923},[924],{"_uid":925,"emoji":926,"bgColor":47,"markdown":927,"component":152},"i-654028d3-72ec-4e82-88c5-6341f438abee","💡","With the increasing use of artificial intelligence in animation creation, you can expect to see the current high prices [decrease by around 30%](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-statistics\u002F).",{"type":98,"attrs":929,"content":930},{"level":168},[931],{"text":932,"type":59,"marks":933},"2D vs. 3D",[934],{"type":68},{"type":55,"content":936},[937,939,943],{"text":938,"type":59},"Another distinguishing feature between animation and motion graphics is their difference in dimensions. While animation can refer to ",{"text":940,"type":59,"marks":941},"both 2D and 3D graphics,",[942],{"type":68},{"text":944,"type":59}," things like banners and GIFs are almost exclusively comprised of 2D images.",{"type":55,"content":946},[947,949,953],{"text":948,"type":59},"While this difference may result in motion graphics appearing less riveting than the realistic graphics defined by animation, that isn’t necessarily a bad thing. A motion graphic isn't going to capture your heart or seem lifelike. It serves to ",{"text":950,"type":59,"marks":951},"direct and inform",[952],{"type":68},{"text":243,"type":59},{"type":55,"content":955},[956],{"text":957,"type":59},"A 2D design is often easier to digest and understand, enabling the viewer to promptly follow its instructions and the motion graphic to meet its goal.",{"type":55,"content":959},[960,962,966],{"text":961,"type":59},"However, 3D motion graphics is no longer limited to high-budget productions and we are seeing this trend become increasingly common. With user-friendly 3D software becoming more accessible, we can expect a",{"text":963,"type":59,"marks":964}," surge in 3D elements",[965],{"type":68},{"text":967,"type":59}," seamlessly integrated into motion graphics projects.",{"type":76,"attrs":969},{"id":78,"body":970},[971],{"_uid":972,"markdown":973,"component":974},"i-33a9c080-fab4-4166-b998-37c5c96c8ded","\"If we are talking motion graphic trends, then I predict the following:  \n1) 3D textures: using 3D textures in a 2D animation environments.  \n2) Experimental minimalism: simple shapes and high contrast colors in a minimalist composition to avoid distractions.”—Maddy Zoli, Senior Designer at Linearity","BlogComponentQuote",{"type":98,"attrs":976,"content":977},{"level":168},[978],{"text":979,"type":59,"marks":980},"Accessory vs. main focus",[981],{"type":68},{"type":55,"content":983},[984,986,990,992,996],{"text":985,"type":59},"Generally speaking, motion graphics tend to ",{"text":987,"type":59,"marks":988},"integrate over preexisting live-action",[989],{"type":68},{"text":991,"type":59}," or real-life footage, such as a video or website. However, animations, on the other hand, tend to exist as ",{"text":993,"type":59,"marks":994},"standalone imagery",[995],{"type":68},{"text":997,"type":59}," over a generated background of other animations.",{"type":55,"content":999},[1000],{"text":1001,"type":59},"However, in film title design, motion graphics take center stage. ",{"type":55,"content":1003},[1004],{"text":1005,"type":59},"An additional difference is that motion graphics developed out of experiments in computer graphics, whereas animation developed out of art and comics",{"type":98,"attrs":1007,"content":1008},{"level":100},[1009],{"text":1010,"type":59,"marks":1011},"A quick summary table of the differences",[1012],{"type":68},{"type":76,"attrs":1014},{"id":78,"body":1015},[1016],{"_uid":1017,"content":1018,"component":1093,"showHeader":1094},"i-04a9f654-8634-432c-bf36-e5ee4c115e6d",{"tbody":1019,"thead":1082,"fieldtype":1092},[1020,1034,1046,1058,1070],{"_uid":1021,"body":1022,"component":1033},"ec96d931-f500-414d-934f-0d43e3eed6df",[1023,1027,1030],{"_uid":1024,"value":1025,"component":1026},"5f9394a7-e40f-4463-942b-ac37ec4a278a","Focus","_table_col",{"_uid":1028,"value":1029,"component":1026},"3463dee5-ea3c-4b55-8f89-360da48bdc3d","Statistics and instructions",{"_uid":1031,"value":1032,"component":1026},"4007a6f2-1d4e-4e6f-98b4-e56ab80509e3","Narratives","_table_row",{"_uid":1035,"body":1036,"component":1033},"323a099d-a31a-4c12-96f4-c5fd666c3ee9",[1037,1040,1043],{"_uid":1038,"value":1039,"component":1026},"22d84fac-4bb6-42a5-a996-0dd4c5606f94","Complexity",{"_uid":1041,"value":1042,"component":1026},"6aa518a8-6c81-4ed8-b76a-44aa4d5ff99b","Simple",{"_uid":1044,"value":1045,"component":1026},"93070c70-86a0-4ccb-961c-28b9b0522d96","Complex",{"_uid":1047,"body":1048,"component":1033},"52f78f03-b511-4ad5-b231-e93e5387c938",[1049,1052,1055],{"_uid":1050,"value":1051,"component":1026},"dd09cdc7-f6f8-41db-b178-d27c20cf4999","Cost",{"_uid":1053,"value":1054,"component":1026},"b9ff74fa-27f0-4e13-a36d-eb8ed13cf9e6","Reasonably priced",{"_uid":1056,"value":1057,"component":1026},"10977453-5ee5-456c-a97f-836abf08b1cc","Expensive",{"_uid":1059,"body":1060,"component":1033},"00dec5c4-432c-4e7d-89ba-1301bed2e6e1",[1061,1064,1067],{"_uid":1062,"value":1063,"component":1026},"0ca0ab3c-dcc5-46e8-8a94-e15531fb5717","Dimension",{"_uid":1065,"value":1066,"component":1026},"3621a623-5b2b-4742-ac2e-e2cd7a018490","Mainly 2D",{"_uid":1068,"value":1069,"component":1026},"b6308d44-4a5a-49df-a1db-1299e3a0cb21","2D and 3D",{"_uid":1071,"body":1072,"component":1033},"76330df8-093b-405d-ad69-6642d2195288",[1073,1076,1079],{"_uid":1074,"value":1075,"component":1026},"85916b26-df55-421f-9a99-b6a5ad662d6e","Role",{"_uid":1077,"value":1078,"component":1026},"4eebe3d9-9c05-4589-9ff2-9fa1e12e8041","Accessory (but not always)",{"_uid":1080,"value":1081,"component":1026},"b6ee8eea-1876-4cba-9f71-3a0a75bcb6c9","Main focus",[1083,1086,1089],{"_uid":1084,"value":34,"component":1085},"7e320148-24ca-4b1d-8929-2b9d6b1eb3ed","_table_head",{"_uid":1087,"value":1088,"component":1085},"5c084b05-c922-4986-bae1-1d460cc7b87a","Motion graphics",{"_uid":1090,"value":1091,"component":1085},"35505487-7977-4f63-b0a9-4fa5d2ec6350","Animation","table","BlogTableComponent",true,{"type":98,"attrs":1096,"content":1097},{"level":100},[1098],{"text":1099,"type":59,"marks":1100},"The software used for both",[1101],{"type":68},{"type":55,"content":1103},[1104,1106,1110],{"text":1105,"type":59},"Years ago, graphic designers used only physical tools to create scenes, characters, or accessories. Today, animators and graphic artists alike have a huge",{"text":1107,"type":59,"marks":1108}," range of digital tools",[1109],{"type":68},{"text":1111,"type":59}," at their fingertips that allow them to produce clean, functional designs promptly. Here are some of our favorite tools used for both:",{"type":175,"content":1113},[1114,1136,1142,1148,1154],{"type":178,"content":1115},[1116],{"type":55,"content":1117},[1118,1125,1127,1134],{"text":1119,"type":59,"marks":1120},"Linearity Curve",[1121,1124],{"type":131,"attrs":1122},{"href":1123,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fcurve\u002F",{"type":137},{"text":1126,"type":59}," and ",{"text":1128,"type":59,"marks":1129},"Linearity Move",[1130,1133],{"type":131,"attrs":1131},{"href":1132,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fmove\u002F",{"type":137},{"text":1135,"type":59}," (used together as a powerful combination)",{"type":178,"content":1137},[1138],{"type":55,"content":1139},[1140],{"text":1141,"type":59},"MAYA",{"type":178,"content":1143},[1144],{"type":55,"content":1145},[1146],{"text":1147,"type":59},"Blender",{"type":178,"content":1149},[1150],{"type":55,"content":1151},[1152],{"text":1153,"type":59},"Animate",{"type":178,"content":1155},[1156],{"type":55,"content":1157},[1158],{"text":1159,"type":59},"Adobe After Effects",{"type":76,"attrs":1161},{"id":78,"body":1162},[1163,1166,1168],{"src":1164,"_uid":1165,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FjcLFCSjFK08","i-9b16c736-2083-44fd-b528-b2a6cdae05c2",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":1167,"initial":155,"component":156,"backgroundColor":157},"i-ae4db9ab-32ce-415b-9163-985ff24053af",{"_uid":1169,"emoji":34,"bgColor":47,"markdown":1170,"component":152},"i-d0961a2a-d344-4951-b763-e82da317db28","Interested in using our graphic design and animation tools? Check out [our pricing](https:\u002F\u002Fwww.linearity.io\u002Fpricing\u002F) here. Spoiler alert: you can try our tools for free.",{"type":98,"attrs":1172,"content":1173},{"level":100},[1174],{"text":1175,"type":59,"marks":1176},"Which technique should you use?",[1177],{"type":68},{"type":55,"content":1179},[1180,1182,1186],{"text":1181,"type":59},"Now that you’re up to speed on all things motion graphics vs animation, it’s time to pinpoint the mode that will best leverage your skill set and meet your requirements. Below are some ",{"text":1183,"type":59,"marks":1184},"key questions",[1185],{"type":68},{"text":1187,"type":59}," to consider before you make your pick.",{"type":98,"attrs":1189,"content":1190},{"level":168},[1191],{"text":1192,"type":59,"marks":1193},"Do you want your graphic to tell a story?",[1194],{"type":68},{"type":55,"content":1196},[1197],{"text":1198,"type":59},"If you answered yes, you should probably go for animation.",{"type":55,"content":1200},[1201,1202,1206,1208,1215],{"text":1091,"type":59},{"text":1203,"type":59,"marks":1204}," breathes life into a character",[1205],{"type":68},{"text":1207,"type":59},". It enables viewers to connect with the characters and their stories on an emotional level. Take, for example, ",{"text":1209,"type":59,"marks":1210},"Studio Ghibli's masterpieces",[1211,1214],{"type":131,"attrs":1212},{"href":1213,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fstudio-ghibli",{"type":137},{"text":359,"type":59},{"type":55,"content":1217},[1218],{"text":1219,"type":59},"Ghibli characters aren't just drawn; they're animated with meticulous attention to detail. Subtle movements like a furrowed brow, a trembling hand, or the way hair blows in the wind all contribute to conveying emotions and personality.  This makes them feel real and relatable, even if they're fantastical creatures like Totoro or No-Face.",{"type":76,"attrs":1221},{"id":78,"body":1222},[1223,1226,1228],{"src":1224,"_uid":1225,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FGAp2_0JJskk?feature=oembed","i-82bf4991-dd6e-4480-ae0d-a631552a6463",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":1227,"initial":155,"component":156,"backgroundColor":157},"i-69c4a0af-2186-4804-b7de-77cac87fd414",{"_uid":1229,"emoji":34,"bgColor":47,"markdown":1230,"component":152},"i-92d3969d-bb21-4756-9aa1-01aa06bc01b3","Animation will make your narrative more realistic and captivating. So, if you aim to take your audience on a journey, animation is the right medium for you.",{"type":98,"attrs":1232,"content":1233},{"level":168},[1234],{"text":1235,"type":59,"marks":1236},"Do you want your graphics to be the focus of your media?",[1237],{"type":68},{"type":55,"content":1239},[1240],{"text":1241,"type":59},"If you answered no, we suggest you opt for motion graphics.",{"type":55,"content":1243},[1244,1246,1250],{"text":1245,"type":59},"3D animations are made to captivate, and thus, they tend to steal the show. If you’re merely looking to enhance your pre-existing website or instructional video, ",{"text":1247,"type":59,"marks":1248},"keep things simple",[1249],{"type":68},{"text":1251,"type":59}," with a functional motion graphic.",{"type":98,"attrs":1253,"content":1254},{"level":168},[1255],{"text":1256,"type":59,"marks":1257},"Are you using your animated graphics to instruct or teach viewers?",[1258],{"type":68},{"type":55,"content":1260},[1261,1263,1267],{"text":1262,"type":59},"If you answered yes, we advise",{"text":1264,"type":59,"marks":1265}," incorporating motion graphics",[1266],{"type":68},{"text":1268,"type":59}," into your presentation, video, or image. Their simple nature makes them fantastic learning aids and visual cues.",{"type":76,"attrs":1270},{"id":78,"body":1271},[1272],{"_uid":1273,"emoji":34,"bgColor":47,"markdown":1274,"component":152},"i-720924ae-aa09-46b1-8425-b091536714c9","If you’re preparing an animated presentation, stand out from the crowd by including some captivating motion design.",{"type":98,"attrs":1276,"content":1277},{"level":168},[1278],{"text":1279,"type":59,"marks":1280},"Will your graphic be used for corporate branding purposes?",[1281],{"type":68},{"type":55,"content":1283},[1284],{"text":1285,"type":59},"If you answered no, then consider using animation. If you answered yes, it’s motion graphics for you.",{"type":55,"content":1287},[1288,1290,1294],{"text":1289,"type":59},"While the vivid and catchy nature of a cartoon or 3D object may be enticing, it can also be labeled as fantastical, distracting, or childlike, thereby making it ",{"text":1291,"type":59,"marks":1292},"unsuitable for certain projects",[1293],{"type":68},{"text":1295,"type":59}," or settings.",{"type":55,"content":1297},[1298,1300,1307],{"text":1299,"type":59},"That’s why we recommend using plain 2D graphics for a project that is rooted in professional settings such as an office, university, or informative website. You're probably already familiar with the ",{"text":1301,"type":59,"marks":1302},"2D corporate illustration style",[1303,1306],{"type":131,"attrs":1304},{"href":1305,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcorporate-illustrations",{"type":137},{"text":243,"type":59},{"type":55,"content":1309},[1310],{"text":1311,"type":59},"However, animation does have its place for some corporate purposes and can be particularly useful for training or when used in conjunction with motion graphics to make explainer videos.",{"type":76,"attrs":1313},{"id":78,"body":1314},[1315],{"src":1316,"_uid":1317,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FuGPXaDaNla0?feature=oembed","i-c91544cd-3070-4b9b-a436-51e9116fcc1c",{"type":98,"attrs":1319,"content":1320},{"level":100},[1321],{"text":1322,"type":59,"marks":1323},"Animation vs. motion graphics as a career",[1324],{"type":68},{"type":55,"content":1326},[1327,1329],{"text":1328,"type":59},"Hopefully, at this point in the article, you’ve realized that animation and motion design are different. So, it should be no surprise that they offe",{"text":1330,"type":59,"marks":1331},"r diverse and exciting career paths. ",[1332],{"type":68},{"type":55,"content":1334},[1335],{"text":1336,"type":59},"Here's a breakdown of some key roles and the skillsets needed to thrive in each:",{"type":98,"attrs":1338,"content":1339},{"level":168},[1340],{"text":1341,"type":59,"marks":1342},"Motion graphics careers",[1343],{"type":68},{"type":175,"content":1345},[1346,1381,1391],{"type":178,"content":1347},[1348],{"type":55,"content":1349},[1350,1358,1361,1363,1370,1372,1379],{"text":1351,"type":59,"marks":1352},"Motion graphics designer",[1353,1356,1357],{"type":131,"attrs":1354},{"href":1355,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fmotion-designer\u002F",{"type":68},{"type":137},{"text":325,"type":59,"marks":1359},[1360],{"type":68},{"text":1362,"type":59}," These artists create animated visuals for various purposes, like marketing videos, explainer videos, and title sequences. They require strong graphic design skills, an understanding of ",{"text":1364,"type":59,"marks":1365},"animation principles",[1366,1369],{"type":131,"attrs":1367},{"href":1368,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fprinciples-of-animation",{"type":137},{"text":1371,"type":59},", proficiency in motion graphics software, and the ability to communicate ideas visually so that they can bring graphic elements and ",{"text":1373,"type":59,"marks":1374},"any typography",[1375,1378],{"type":131,"attrs":1376},{"href":1377,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-animate-text\u002F",{"type":137},{"text":1380,"type":59}," to life.",{"type":178,"content":1382},[1383],{"type":55,"content":1384},[1385,1389],{"text":1386,"type":59,"marks":1387},"3D motion graphics artist:",[1388],{"type":68},{"text":1390,"type":59}," This role requires 3D software expertise to create and animate 3D models for motion graphics projects. Skills in lighting, texturing, and rendering are also essential.",{"type":178,"content":1392},[1393],{"type":55,"content":1394},[1395,1399,1401,1408],{"text":1396,"type":59,"marks":1397},"Kinetic typographer:",[1398],{"type":68},{"text":1400,"type":59}," Specialists in animating text, ",{"text":1402,"type":59,"marks":1403},"kinetic typographers",[1404,1407],{"type":131,"attrs":1405},{"href":1406,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fkinetic-typography\u002F",{"type":137},{"text":1409,"type":59}," create engaging and informative text-based animations. They require strong typography skills, an understanding of animation principles, and proficiency in motion graphics software.",{"type":98,"attrs":1411,"content":1412},{"level":168},[1413],{"text":1091,"type":59,"marks":1414},[1415],{"type":68},{"type":175,"content":1417},[1418,1428,1447,1465],{"type":178,"content":1419},[1420],{"type":55,"content":1421},[1422,1426],{"text":1423,"type":59,"marks":1424},"Animator (2D or 3D):",[1425],{"type":68},{"text":1427,"type":59}," Animators bring characters and objects to life with movement and expression. They require strong drawing\u002Fmodeling skills, an understanding of animation principles (timing, spacing, etc.), and the ability to collaborate effectively.",{"type":178,"content":1429},[1430],{"type":55,"content":1431},[1432,1436,1438,1445],{"text":1433,"type":59,"marks":1434},"Character designer:",[1435],{"type":68},{"text":1437,"type":59}," ",{"text":1439,"type":59,"marks":1440},"Character designers",[1441,1444],{"type":131,"attrs":1442},{"href":1443,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcharacter-design\u002F",{"type":137},{"text":1446,"type":59}," are responsible for creating characters' visual identities. They need impressive drawing skills, an understanding of anatomy and character development, and the ability to translate ideas into visually appealing characters.",{"type":178,"content":1448},[1449],{"type":55,"content":1450},[1451,1455,1456,1463],{"text":1452,"type":59,"marks":1453},"Storyboarding artist:",[1454],{"type":68},{"text":1437,"type":59},{"text":1457,"type":59,"marks":1458},"Storyboard animation artists",[1459,1462],{"type":131,"attrs":1460},{"href":1461,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fstoryboarding-in-animation\u002F",{"type":137},{"text":1464,"type":59}," visually map out the narrative flow of an animation project. They require storytelling skills, the ability to translate scripts into visuals, and a good understanding of filmmaking techniques.",{"type":178,"content":1466},[1467],{"type":55,"content":1468},[1469,1473],{"text":1470,"type":59,"marks":1471},"Concept artist:",[1472],{"type":68},{"text":1474,"type":59}," Concept artists set the visual tone for an animation project, creating initial sketches and paintings of characters, environments, and props. They need a strong imagination, a broad knowledge of design principles, and the ability to translate ideas into compelling visuals.",{"type":55,"content":1476},[1477,1479,1486,1487,1494],{"text":1478,"type":59},"Breaking into either of these careers can be tough if you don’t have the correct skillset. There are ",{"text":1480,"type":59,"marks":1481},"plenty of animation tips",[1482,1485],{"type":131,"attrs":1483},{"href":1484,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-tips\u002F",{"type":137},{"text":1126,"type":59},{"text":1488,"type":59,"marks":1489},"various animation courses",[1490,1493],{"type":131,"attrs":1491},{"href":1492,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-courses\u002F",{"type":137},{"text":1495,"type":59}," available (free and paid) to help you brush up on anything you feel may be lacking.",{"type":55,"content":1497},[1498,1500,1504],{"text":1499,"type":59},"These resources are helpful for novice animators and motion graphic designers, and even those who consider themselves pros but want to ",{"text":1501,"type":59,"marks":1502},"expand their knowledge",[1503],{"type":68},{"text":1505,"type":59}," and keep their skills fresh.",{"type":98,"attrs":1507,"content":1508},{"level":168},[1509],{"text":1510,"type":59,"marks":1511},"Shared skills",[1512],{"type":68},{"type":55,"content":1514},[1515,1517,1521,1523,1530,1532,1539],{"text":1516,"type":59},"Both animation and motion graphics require a ",{"text":1518,"type":59,"marks":1519},"solid understanding of art fundamentals ",[1520],{"type":68},{"text":1522,"type":59},"(color theory, composition, etc.), ",{"text":1524,"type":59,"marks":1525},"strong creative skills",[1526,1529],{"type":131,"attrs":1527},{"href":1528,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-improve-creativity\u002F",{"type":137},{"text":1531,"type":59},", and visual storytelling. Excellent communication and collaboration skills are crucial for working effectively within ",{"text":1533,"type":59,"marks":1534},"creative teams",[1535,1538],{"type":131,"attrs":1536},{"href":1537,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fbusiness\u002Fsolutions\u002Fcreative-teams-design\u002F",{"type":137},{"text":243,"type":59},{"type":98,"attrs":1541,"content":1542},{"level":100},[1543],{"text":1544,"type":59,"marks":1545},"Key takeaways",[1546],{"type":68},{"type":55,"content":1548},[1549,1551,1555],{"text":1550,"type":59},"Whether you opt for a delightful animation or a sharp motion graphic, the most effective graphics enhance your project and yield results. Any animation that ",{"text":1552,"type":59,"marks":1553},"reaches its purpose",[1554],{"type":68},{"text":1556,"type":59}," (education, information, entertainment, etc.) is a successful design.‍",{"type":55,"content":1558},[1559,1561,1567],{"text":1560,"type":59},"Ready to take your graphic design creations to the next level? ",{"text":1119,"type":59,"marks":1562},[1563,1566],{"type":131,"attrs":1564},{"href":1565,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Flinearity.io\u002Fget-started",{"type":137},{"text":1568,"type":59}," puts all the design tools you need in your hands, whether you prefer creating on Mac, iPad, or iPhone.",{"type":55,"content":1570},[1571,1576],{"text":1128,"type":59,"marks":1572},[1573,1575],{"type":131,"attrs":1574},{"href":1132,"uuid":134,"anchor":134,"target":135,"linktype":88},{"type":137},{"text":1577,"type":59}," removes the barrier between static design and animation. You can effortlessly add motion to your static graphics and create dynamic presentations, eye-catching marketing materials, or engaging announcement posts.",{"type":55,"content":1579},[1580,1582,1589],{"text":1581,"type":59},"Get started for free below, or check out our ",{"text":1583,"type":59,"marks":1584},"Pro and Org plans",[1585,1588],{"type":131,"attrs":1586},{"href":1587,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fpricing\u002F",{"type":137},{"text":243,"type":59},{"type":76,"attrs":1591},{"id":78,"body":1592},[1593,1604,1607],{"_uid":1594,"image":1595,"title":828,"button":1600,"component":833,"description":834},"i-a9e2388c-0282-4070-8434-750983a2a5a0",[1596],{"_uid":1597,"image":1598,"imageAlt":39,"component":39},"47a2f329-4b30-4e76-878e-bac2d2221f16",{"id":825,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":826,"copyright":34,"fieldtype":36,"meta_data":1599,"is_external_url":16},{},[1601],{"_uid":1602,"icon":34,"link":1603,"size":90,"text":91,"type":92,"component":93},"c2334af9-37e3-4e5f-aec5-dc3958080d68",{"id":34,"url":87,"linktype":88,"fieldtype":89,"cached_url":87},{"lg":34,"md":34,"sm":34,"xl":1605,"xs":34,"xl2":34,"xl3":34,"_uid":1606,"initial":155,"component":156,"backgroundColor":157},"40","i-41b0276e-8ca1-49de-bc12-9ab4261f723a",{"_uid":1608,"component":1609,"questions":1610},"i-323fba5c-e136-41f6-a9b1-632ffa7b1514","BlogFaqSection",[1611,1612,1613,1614,1615,1616],"a857e6eb-2397-438e-8cbe-ec4dfcc25f67","11268a7b-e0f2-46b1-9df2-b4d91276456a","032fa9c0-3ef0-40dc-919f-544dc283bae2","4d0c1b30-8e41-4c2d-a7e4-a32c5fc627e3","6b0a4207-890d-4394-9eff-0d6299ca80aa","52182f27-143d-4d8b-b234-586d9f35bcae","RichtextComponent","BlogPage",{"id":1620,"alt":44,"name":34,"focus":34,"title":44,"source":34,"filename":1621,"copyright":34,"fieldtype":36,"meta_data":1622,"is_external_url":16},18932104,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F9c29738ea2\u002Fmotion-graphics-vs-animation_thumbnail.png",{},{"id":1624,"filename":1625,"fieldtype":36,"is_external_url":16},18540915,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fbbbc97a1d4\u002Fmotion-graphics-vs-animation-newblogcover.png","Your Next Career Move: Motion Graphics vs. Animation","2024-05-16 12:46","In this article, we break down the differences, applications, and strengths of motion graphics and animation.","motion-graphics-vs-animation","blog\u002Fmotion-graphics-vs-animation",490,[],529362778,"417d1404-4b44-41d5-bce6-c08d40092271","2024-12-09T16:05:40.448Z","default",[],{"id":134,"alt":134,"name":34,"focus":134,"title":134,"source":134,"filename":34,"copyright":134,"fieldtype":36,"meta_data":1639},{},"education","design-resources","blog\u002Ftag\u002Fdesign-resources",-10,[],529362804,"c8de2843-2dc2-4eff-b815-927828742f67","2024-12-09T16:05:25.762Z",[],"be49c942-05a6-41bc-a256-d7398d05018b",[1651],{"_uid":1652,"image":1653,"imageAlt":1657,"component":39},"111e027e-ffbc-498f-97b3-9e2ce0a19eb3",{"id":1654,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":1655,"copyright":34,"fieldtype":36,"meta_data":1656,"is_external_url":16},18458689,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F0d99b1a8d6\u002Fhow_to_make_an_ad_that_converts_main_image.jpg",{},"How to make an ad that converts Blog Hero Image","How to make an ad that converts",[1660],{"name":1661,"created_at":1662,"published_at":1663,"updated_at":1664,"id":1665,"uuid":1666,"content":1667,"slug":1801,"full_slug":1802,"sort_by_date":134,"position":1803,"tag_list":1804,"is_startpage":16,"parent_id":1701,"meta_data":134,"group_id":1805,"first_published_at":1703,"release_id":134,"lang":1636,"path":134,"alternates":1806,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Garreth van Niekerk","2024-08-21T09:34:15.517Z","2026-09-05T00:11:13.863Z","2026-09-05T00:11:13.874Z",538282478,"184d6b81-2f26-40d4-ae32-009b472c2759",{"_uid":1668,"name":1661,"image":1669,"noIndex":16,"socials":1673,"noFollow":16,"position":1674,"component":1675,"meta_image":1676,"meta_title":34,"page_title":34,"description":1678,"otherAuthors":1679,"hideFromSitemap":16,"meta_description":34},"dd598a86-11be-4583-9e36-d7b8849b116d",{"id":1670,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":1671,"copyright":34,"fieldtype":36,"meta_data":1672,"is_external_url":16},17076754,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F2000x2800\u002F6d934da7c9\u002Fgarreth_by_trevor_stuurman-1.jpg",{},[],"Contributing Writer","AuthorPage",{"id":134,"alt":134,"name":34,"focus":134,"title":134,"source":134,"filename":34,"copyright":134,"fieldtype":36,"meta_data":1677},{},"One of GQ's 'Young Creatives To Watch' and described as a \"Creative Force\" by the Sunday Times, author, designer and marketer Garreth van Niekerk is a contributor for Linearity in Johannesburg.",[1680,1705,1728,1750,1775],{"name":1681,"created_at":1682,"published_at":1683,"updated_at":1684,"id":1685,"uuid":1686,"content":1687,"slug":1697,"full_slug":1698,"sort_by_date":134,"position":1699,"tag_list":1700,"is_startpage":16,"parent_id":1701,"meta_data":134,"group_id":1702,"first_published_at":1703,"release_id":134,"lang":1636,"path":134,"alternates":1704,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Ben Barnhart","2024-08-15T11:50:35.957Z","2026-09-05T00:11:16.902Z","2026-09-05T00:11:16.912Z",536119243,"73c16816-b6c3-450e-b946-28850c043cb6",{"_uid":1688,"name":1681,"image":1689,"socials":1693,"position":1694,"component":1675,"description":1695,"otherAuthors":1696},"cf631716-3540-49e3-8c64-f25a28dce094",{"id":1690,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":1691,"copyright":34,"fieldtype":36,"meta_data":1692,"is_private":16,"is_external_url":16},17014174,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1320x1388\u002F1306506725\u002Fscreen-shot-2023-05-24-at-14-54-28.png",{},[],"Content Lead","Ben is a Content Lead for Linearity living in Berlin. His hobbies include board games, cooking, reading, and writing.\n\n",[],"ben-barnhart","blog\u002Fauthor\u002Fben-barnhart",10,[],536121488,"faf027a3-1d0d-45c5-a705-60465ed97628","2024-12-09T16:05:25.397Z",[],{"name":1706,"created_at":1707,"published_at":1708,"updated_at":1709,"id":1710,"uuid":1711,"content":1712,"slug":1722,"full_slug":1723,"sort_by_date":134,"position":1724,"tag_list":1725,"is_startpage":16,"parent_id":1701,"meta_data":134,"group_id":1726,"first_published_at":1703,"release_id":134,"lang":1636,"path":134,"alternates":1727,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Emma Taggart","2024-08-19T13:45:33.749Z","2026-09-05T00:11:14.443Z","2026-09-05T00:11:14.453Z",537117634,"bb44c94c-f273-43b4-aa94-84c569e6df9b",{"_uid":1713,"name":1706,"image":1714,"socials":1718,"position":1719,"component":1675,"description":1720,"otherAuthors":1721},"af07ef9e-3d1c-4e38-a60f-58e7384b294c",{"id":1715,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":1716,"copyright":34,"fieldtype":36,"meta_data":1717,"is_private":16,"is_external_url":16},17036836,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F500x500\u002F6408213831\u002Fscreenshot-2023-04-26-at-15-33-32.jpg",{},[],"Content Writer","Emma is a Content Writer for Linearity in Berlin. Her hobbies include making ceramics, roller skating, drawing, and 2D animation.\n\n",[],"emma-taggart","blog\u002Fauthor\u002Femma-taggart",-30,[],"d1f29979-93d2-4c82-a70d-cdea611815c5",[],{"name":1729,"created_at":1730,"published_at":1731,"updated_at":1732,"id":1733,"uuid":1734,"content":1735,"slug":1744,"full_slug":1745,"sort_by_date":134,"position":1746,"tag_list":1747,"is_startpage":16,"parent_id":1701,"meta_data":134,"group_id":1748,"first_published_at":1703,"release_id":134,"lang":1636,"path":134,"alternates":1749,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Sharné McDonald","2024-08-16T08:12:12.243Z","2026-09-05T00:11:16.289Z","2026-09-05T00:11:16.302Z",536404089,"26c4442c-0fbe-4855-95ec-d409af7af3f4",{"_uid":1736,"name":1729,"image":1737,"socials":1741,"position":1674,"component":1675,"description":1742,"otherAuthors":1743},"72ff7a0c-f1a5-43a1-8a15-d8be2a5c26f3",{"id":1738,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":1739,"copyright":34,"fieldtype":36,"meta_data":1740,"is_private":16,"is_external_url":16},17018698,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1416x1392\u002F14eb0410f2\u002Fsharne-new-profile-pic-2-1-1-1-1.jpg",{},[],"Sharné is a contributing writer to the Linearity Blog. She has 10+ years' experience in graphic design and marketing and holds a Master's degree in Art Education.\n\n",[],"sharne-mcdonald","blog\u002Fauthor\u002Fsharne-mcdonald",0,[],"af2b0df1-efeb-4637-bd78-9195250dc2cd",[],{"name":1751,"created_at":1752,"published_at":1753,"updated_at":1754,"id":1755,"uuid":1756,"content":1757,"slug":1769,"full_slug":1770,"sort_by_date":134,"position":1771,"tag_list":1772,"is_startpage":16,"parent_id":1701,"meta_data":134,"group_id":1773,"first_published_at":1703,"release_id":134,"lang":1636,"path":134,"alternates":1774,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Adí Aviram","2024-08-15T11:46:27.547Z","2026-09-05T00:15:16.192Z","2026-09-05T00:15:16.204Z",536117427,"a77de8d0-5c97-4da8-ab63-e34644e574a7",{"_uid":1758,"name":1751,"image":1759,"noIndex":16,"socials":1763,"noFollow":16,"position":1764,"component":1675,"meta_image":1765,"meta_title":34,"page_title":34,"description":1767,"otherAuthors":1768,"hideFromSitemap":16,"meta_description":34},"76152aa1-0209-42d9-aca2-fae1c6932b37",{"id":1760,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":1761,"copyright":34,"fieldtype":36,"meta_data":1762,"is_external_url":16},17011854,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F512x512\u002F1a27c6943b\u002Fadi-aviram.jpeg",{},[],"SEO Developer",{"id":134,"alt":134,"name":34,"focus":134,"title":134,"source":134,"filename":34,"copyright":134,"fieldtype":36,"meta_data":1766},{},"Adí is a Creative Technologist and SEO Specialist with a background in illustration, design, and web development. She creates content that aligns with user needs and drives sustainable success.",[],"adi-aviram","blog\u002Fauthor\u002Fadi-aviram",20,[],"961cd80a-c336-43c0-9bb5-fdf07a347d4a",[],{"name":1776,"created_at":1777,"published_at":1778,"updated_at":1779,"id":1780,"uuid":1781,"content":1782,"slug":1795,"full_slug":1796,"sort_by_date":134,"position":1797,"tag_list":1798,"is_startpage":16,"parent_id":1701,"meta_data":134,"group_id":1799,"first_published_at":1703,"release_id":134,"lang":1636,"path":134,"alternates":1800,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Vladimir Danila","2024-09-18T13:07:50.276Z","2026-09-05T00:11:12.808Z","2026-09-05T00:11:12.820Z",550054338,"0df8cc51-8f6b-4772-ad9c-915161928874",{"_uid":1783,"name":1776,"image":1784,"noIndex":16,"socials":1788,"noFollow":16,"position":1789,"component":1675,"meta_image":1790,"meta_title":34,"page_title":34,"description":1792,"otherAuthors":1793,"hideFromSitemap":16,"meta_description":34},"1481a0eb-a763-4ca8-bff5-528afec3fbe5",{"id":1785,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":1786,"copyright":34,"fieldtype":36,"meta_data":1787,"is_external_url":16},17365543,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F2000x1334\u002Fb9efa92ac8\u002Fvladimir.jpg",{},[],"CEO",{"id":134,"alt":134,"name":34,"focus":134,"title":134,"source":134,"filename":34,"copyright":134,"fieldtype":36,"meta_data":1791},{},"Vladimir is the CEO and Founder of Linearity in Berlin.",[1686,1711,1734,1756,1794],"18f41243-1490-4761-9883-a07ff61bad13","vladimir-danila","blog\u002Fauthor\u002Fvladimir-danila",-60,[],"d09ac0e5-1735-47c8-a1b0-437d3d438866",[],"garreth-van-niekerk","blog\u002Fauthor\u002Fgarreth-van-niekerk",-40,[],"85188504-6768-49f4-81df-8a55e29ebf5d",[],[1808],{"_uid":1809,"content":1810,"component":1617},"1c29b5d0-37f2-45c4-a2fb-1c29ea96e256",{"type":52,"content":1811},[1812,1816,1826,1836,1849,1850,1855,1868,1874,1884,1892,1897,1907,1917,1927,1933,1937,1979,1986,1992,1998,2003,2025,2043,2053,2063,2069,2074,2080,2085,2095,2101,2109,2113,2119,2137,2170,2176,2192,2196,2207,2212,2228,2238,2254,2262,2307,2313,2318,2334,2344,2359,2363,2369,2373,2387,2400,2405,2411,2416,2426,2430,2436,2448,2458,2473,2500,2506,2520,2534,2539,2545,2550,2560,2565,2603,2607,2631,2636,2654,2672,2693,2698,2704,2709,2727,2742,2747,2753,2758,2764,2769,2779,2789,2793,2811,2815,2829,2834,2840,2845,2855,2869,2873,2883,2898,2903,2909,2914,2924,2932,2936,2979,2985,2990,3000,3014,3019,3035,3040,3050,3055,3065,3069,3074,3084,3088,3098,3115,3126,3131],{"type":55,"content":1813},[1814],{"text":1815,"type":59},"When every scroll, click, and glance counts, crafting an effective ad has never been more competitive. Whether you're an illustrator, a designer, or a marketer, understanding the intricate dance between creativity and strategy is the key to standing out and converting your audience.",{"type":55,"content":1817},[1818,1820,1824],{"text":1819,"type":59},"This guide isn't about abstract theories or nebulous concepts. It's a practical, ",{"text":1821,"type":59,"marks":1822},"step-by-step guide ",[1823],{"type":68},{"text":1825,"type":59},"through the world of ad creation. We want to equip you with the tools, insights, and strategies to craft ads that inspire action.",{"type":55,"content":1827},[1828,1830,1834],{"text":1829,"type":59},"We'll delve into the intricacies of understanding your potential clients, shaping a clear message, choosing the right platform, and harnessing the power of collaboration. Whether you're a seasoned professional or just starting your creative journey, you'll find ",{"text":1831,"type":59,"marks":1832},"valuable insights ",[1833],{"type":68},{"text":1835,"type":59},"to help you succeed.",{"type":76,"attrs":1837},{"id":1838,"body":1839},"1cb592ba-1bb5-4162-af3e-a6701cd3c9b7",[1840],{"_uid":1841,"title":1842,"button":1843,"component":1848},"334217ea-679e-45d7-8c9a-a911b49e6f8c","Jumpstart your creative ideas with Linearity Curve and Linearity Move",[1844],{"_uid":1845,"icon":34,"link":1846,"size":90,"text":1847,"type":92,"component":93},"8d0c7ab6-74cc-4fe2-b038-7e6a89c75a16",{"url":87,"linktype":88,"fieldtype":89,"cached_url":87},"Download the Linearity suite","BlogLinearitySuite",{"type":55},{"type":98,"attrs":1851,"content":1852},{"level":100},[1853],{"text":1854,"type":59},"8 steps to making an ad",{"type":55,"content":1856},[1857,1859,1866],{"text":1858,"type":59},"One of the fundamental pillars of ",{"text":1860,"type":59,"marks":1861},"crafting a successful advertisement ",[1862],{"type":131,"attrs":1863},{"href":1864,"uuid":134,"anchor":134,"target":1865,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fuse-cases\u002Fad-campaign\u002F","_self",{"text":1867,"type":59},"is a deep understanding of your target audience. Your ability to resonate with, connect to, and ultimately influence your audience hinges on your knowledge of their needs, preferences, and behaviors.",{"type":76,"attrs":1869},{"id":1838,"body":1870},[1871],{"_uid":1872,"emoji":926,"bgColor":47,"markdown":1873,"component":152},"i-9c389f41-db17-4df4-9e07-052acb62e717","****Essential reading:**** Did you know that spending on traditional print ads has been on the decline and is expected to [drop by 12%](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fadvertising-statistics\u002F) between 2020 and 2025.? Advertisers on social platforms like Instagram can reach over 500 million daily active users, which shows how valuable digital advertising channels can be.",{"type":55,"content":1875},[1876,1878,1882],{"text":1877,"type":59},"Knowing your market is the first step toward making an ad that converts, so let’s start by understanding who you are talking to in your advertising and what they want to hear from you. The customer, after all, is always right ( ",{"text":1879,"type":59,"marks":1880},"right?",[1881],{"type":124},{"text":1883,"type":59},")",{"type":76,"attrs":1885},{"id":1838,"body":1886},[1887],{"_uid":1888,"title":1889,"component":1890,"hasVector":16,"hasContainer":16,"backgroundColor":1891},"7eb18739-7917-4afe-a12c-647d83b1849d","Step 1","BlogComponentHeadline","White",{"type":98,"attrs":1893,"content":1894},{"level":100},[1895],{"text":1896,"type":59},"Know your customers",{"type":55,"content":1898},[1899,1901,1905],{"text":1900,"type":59},"Understanding your audience allows you to create content relevant to their lives, needs, and desires. Instead of taking a one-size-fits-all approach, you can tailor your ad to ",{"text":1902,"type":59,"marks":1903},"specific demographics, behaviors, and interests",[1904],{"type":68},{"text":1906,"type":59},", increasing the chances of your message reaching the right people.",{"type":55,"content":1908},[1909,1911,1915],{"text":1910,"type":59},"For instance, knowing your audience's pain points, aspirations, and values means you can craft an ",{"text":1912,"type":59,"marks":1913},"emotionally resonant ad",[1914],{"type":68},{"text":1916,"type":59},". Emotional connections drive action and loyalty (cue every emotionally devastating lost dog or pet ‘find your way home’ ad of all time).",{"type":55,"content":1918},[1919,1921,1925],{"text":1920,"type":59},"For instance, if you're creating an advert for an educational program, like ",{"text":1922,"type":59,"marks":1923},"after-school tutorials",[1924],{"type":68},{"text":1926,"type":59},", you should consider who the target market is. It would be easy to think the market is students. But the target market for after-school tutorials could also include parents or teachers who want to enroll their children or pupils. They're likely the ones who will follow up on the advert and, most importantly, pay for the lessons.",{"type":76,"attrs":1928},{"id":1838,"body":1929},[1930],{"_uid":1931,"emoji":34,"bgColor":47,"markdown":1932,"component":152},"2e402d19-a15e-425f-8276-85f242c3adc7","While we're talking about education, did you know that [individual educators or students](https:\u002F\u002Fwww.linearity.io\u002Fresources\u002Feducation\u002F) get a ****58% discount**** on Linearity's Pro Plan, bringing it to just ****$49**** per year instead of ****$144.****",{"type":55,"content":1934},[1935],{"text":1936,"type":59},"Targeting the right audience also goes a long way toward saving resources. By targeting the right people, you can allocate your budget better, saving you precious time and money. Here are a few tips for conducting audience research and creating customer personas:",{"type":175,"content":1938},[1939,1947,1955,1963,1971],{"type":178,"content":1940},[1941],{"type":55,"content":1942},[1943,1945],{"text":1944,"type":59},"Surveys and questionnaires:",{"text":1946,"type":59},"Use online surveys and questionnaires to gather insights directly from your existing customer base or potential customers. Ask about their preferences, pain points, and what influences their decisions.",{"type":178,"content":1948},[1949],{"type":55,"content":1950},[1951,1953],{"text":1952,"type":59},"Social media listening:",{"text":1954,"type":59},"Good ads respond to the time, so monitor social media platforms to understand the conversations, trends, and sentiments relevant to your industry or niche.",{"type":178,"content":1956},[1957],{"type":55,"content":1958},[1959,1961],{"text":1960,"type":59},"Competitor analysis:",{"text":1962,"type":59},"Study your competitors. Who are they targeting, and how are they engaging their audience?",{"type":178,"content":1964},[1965],{"type":55,"content":1966},[1967,1969],{"text":1968,"type":59},"Data analytics:",{"text":1970,"type":59},"Leverage data analytics to gather quantitative insights about your audience's behavior. Track website visits, click-through rates, and conversion data to identify patterns.",{"type":178,"content":1972},[1973],{"type":55,"content":1974},[1975,1977],{"text":1976,"type":59},"Create customer personas:",{"text":1978,"type":59},"Once you've gathered everything, start creating ideal customer personas (ICPs)—detailed, fictional representations of your ideal customers.",{"type":76,"attrs":1980},{"id":1838,"body":1981},[1982],{"_uid":1983,"source":1984,"component":1985},"033a3381-ac70-447f-9e97-95f936d2623e","\u003Ciframe allowfullscreen=\"true\" allowtransparency=\"true\" class=\"instagram-media instagram-media-rendered\" data-instgrm-payload-id=\"instagram-media-payload-0\" frameborder=\"0\" height=\"881\" id=\"instagram-embed-0\" scrolling=\"no\" src=\"https:\u002F\u002Fwww.instagram.com\u002Freel\u002FCz-7p28sqQa\u002Fembed\u002F?cr=1&v=14&wp=1080&rd=https%3A%2F%2Fwww.linearity.io&rp=%2Fblog%2Fhow-to-make-an-ad%2F#%7B%22ci%22%3A0%2C%22os%22%3A794.8000000119209%2C%22ls%22%3A131%2C%22le%22%3A788.6000000238419%7D\" style=\"background: white; max-width: 540px; width: calc(100% - 2px); border-radius: 3px; border: 1px solid rgb(219, 219, 219); box-shadow: none; display: block; margin: 0px 0px 12px; min-width: 326px; padding: 0px;\">\u003C\u002Fiframe>","EmbedComponent",{"type":76,"attrs":1987},{"id":1838,"body":1988},[1989],{"lg":1605,"_uid":1990,"initial":1991,"component":156,"backgroundColor":157},"cd421997-62e2-4f78-a366-2786d86d3824","20",{"type":76,"attrs":1993},{"id":1838,"body":1994},[1995],{"_uid":1996,"title":1997,"component":1890,"hasVector":16,"hasContainer":16,"backgroundColor":1891},"e8fa1bfb-0651-463c-b1de-f986808fdb8f","Step 2",{"type":98,"attrs":1999,"content":2000},{"level":100},[2001],{"text":2002,"type":59},"Define your ad's purpose and message",{"type":55,"content":2004},[2005,2007,2011,2013,2017,2019,2023],{"text":2006,"type":59},"Now that we know ",{"text":2008,"type":59,"marks":2009},"who ",[2010],{"type":124},{"text":2012,"type":59},"we’re talking to, let’s work out ",{"text":2014,"type":59,"marks":2015},"what ",[2016],{"type":124},{"text":2018,"type":59},"we want to say and ",{"text":2020,"type":59,"marks":2021},"how ",[2022],{"type":124},{"text":2024,"type":59},"your client will understand it. It starts with defining a clear purpose and crafting a concise message across every aspect of your communications:",{"type":175,"content":2026},[2027,2035],{"type":178,"content":2028},[2029],{"type":55,"content":2030},[2031,2033],{"text":2032,"type":59},"Engaging design:",{"text":2034,"type":59},"Your audience's preferences should guide the visual elements of your ad. For instance, if you're targeting a younger demographic, keep it relatable and vibrant, while an older audience may respond better to a more classic, mature aesthetic.",{"type":178,"content":2036},[2037],{"type":55,"content":2038},[2039,2041],{"text":2040,"type":59},"Tailored message:",{"text":2042,"type":59},"Craft your ad's message to address your audience's pain points and aspirations, but use a language and tone that resonates with them. If your audience values humor, say something they’ll find funny. Keep things formal if they’re looking for reliable professionalism.",{"type":55,"content":2044},[2045,2047,2051],{"text":2046,"type":59},"Before you start crafting your ad, it's crucial to ",{"text":2048,"type":59,"marks":2049},"define your goals",[2050],{"type":68},{"text":2052,"type":59},". Are you aiming to generate leads, increase sales, boost brand awareness, or drive traffic to your website? Clearly identifying your objective ensures that every aspect of your ad—from design to copy—aligns with the intended outcome. This clarity helps you focus your creative efforts and resources on achieving a specific result, making your ad more effective and your strategy more streamlined.",{"type":55,"content":2054},[2055,2057,2061],{"text":2056,"type":59},"Once your goals are set, the next step is establishing ",{"text":2058,"type":59,"marks":2059},"measurable key performance indicators (KPIs) ",[2060],{"type":68},{"text":2062,"type":59},"that will allow you to track the success of your ad. KPIs are the metrics that reflect your progress toward your goal. For instance, if your goal is to drive sales, you might monitor metrics like conversion rate, cost per acquisition (CPA), or return on ad spend (ROAS). If brand awareness is your target, you might focus on metrics such as reach, impressions, or brand recall.",{"type":76,"attrs":2064},{"id":1838,"body":2065},[2066],{"_uid":2067,"emoji":34,"bgColor":47,"markdown":2068,"component":152},"6cb99f8f-732a-4984-8603-4d3ef37a5738","Building your brand with stunning graphics and animations pays off. Linearity customers have seen a [30% productivity increase](https:\u002F\u002Fwww.linearity.io\u002Fbusiness\u002Flinearity-for-business\u002F), and 20% content creation increase.",{"type":76,"attrs":2070},{"id":1838,"body":2071},[2072],{"lg":1605,"_uid":2073,"initial":1991,"component":156,"backgroundColor":157},"7f745743-5dd1-4de8-8631-8942369d6c88",{"type":76,"attrs":2075},{"id":1838,"body":2076},[2077],{"_uid":2078,"title":2079,"component":1890,"hasVector":16,"hasContainer":16,"backgroundColor":1891},"b8144347-5225-443a-a01d-b7d83a98d627","Step 3",{"type":98,"attrs":2081,"content":2082},{"level":100},[2083],{"text":2084,"type":59},"Choose the right platform",{"type":55,"content":2086},[2087,2089,2093],{"text":2088,"type":59},"The choice of advertising platform is a pivotal decision that can ",{"text":2090,"type":59,"marks":2091},"make or break your ad campaign",[2092],{"type":68},{"text":2094,"type":59},". It profoundly influences your design, targeting options, and overall strategy. And it informs the types of ads you’ll be working on.",{"type":76,"attrs":2096},{"id":1838,"body":2097},[2098],{"_uid":2099,"markdown":2100,"component":974},"i-b11b26f4-ec21-403d-a765-756717457b2b","\"The medium is the message\"—Marshall McLuhan",{"type":55,"content":2102},[2103,2105],{"text":2104,"type":59},"Your platform dictates the canvas on which your ad will be displayed. Whether it's social media channels, print, digital, or any other medium, ",{"text":2106,"type":59,"marks":2107},"each has design considerations.",[2108],{"type":68},{"type":55,"content":2110},[2111],{"text":2112,"type":59},"Understanding the strengths and weaknesses of different advertising channels will help you make an informed choice. Consider the pros and cons of social media, print, and digital advertising:",{"type":98,"attrs":2114,"content":2116},{"level":2115},4,[2117],{"text":2118,"type":59},"Social media",{"type":175,"content":2120},[2121,2129],{"type":178,"content":2122},[2123],{"type":55,"content":2124},[2125,2127],{"text":2126,"type":59},"Strengths",{"text":2128,"type":59},": High user engagement, precise audience targeting, and the ability to leverage social sharing for organic reach.",{"type":178,"content":2130},[2131],{"type":55,"content":2132},[2133,2135],{"text":2134,"type":59},"Weaknesses",{"text":2136,"type":59},": Crowded space, user ad fatigue, and evolving algorithms that can affect visibility.",{"type":55,"content":2138},[2139,2141,2147,2149,2155,2156,2162,2164,2168],{"text":2140,"type":59},"Platforms like ",{"text":2142,"type":59,"marks":2143},"Facebook",[2144],{"type":131,"attrs":2145},{"href":2146,"uuid":134,"anchor":134,"target":1865,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Ffacebook-size-guide\u002F",{"text":2148,"type":59},", ",{"text":2150,"type":59,"marks":2151},"Instagram",[2152],{"type":131,"attrs":2153},{"href":2154,"uuid":134,"anchor":134,"target":1865,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Finstagram-size-guide\u002F",{"text":775,"type":59},{"text":2157,"type":59,"marks":2158},"X (formerly Twitter) ",[2159],{"type":131,"attrs":2160},{"href":2161,"uuid":134,"anchor":134,"target":1865,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fx-twitter-size-guide\u002F",{"text":2163,"type":59},"offer ",{"text":2165,"type":59,"marks":2166},"visually rich ad formats",[2167],{"type":68},{"text":2169,"type":59},". Your design must be attention-grabbing and fit seamlessly into the user's feed. Images and videos often take center stage, demanding high-quality visuals and compelling storytelling.",{"type":76,"attrs":2171},{"id":1838,"body":2172},[2173],{"_uid":2174,"emoji":34,"bgColor":47,"markdown":2175,"component":152},"866cc508-d0bc-4f84-902e-b10e8fc1c5a7","Working in tech? Linearity [equips tech companies](https:\u002F\u002Fwww.linearity.io\u002Fbusiness\u002Fsolutions\u002Ftech\u002F) with vector editing and animation tools to lead in content marketing. Linearity transforms static into dynamic and amplifies your online presence.",{"type":55,"content":2177},[2178,2182,2187,2191],{"text":2179,"type":59,"marks":2180},"Oreo's ",[2181],{"type":68},{"text":2183,"type":59,"marks":2184},"Dunk in the Dark ",[2185,2186],{"type":68},{"type":124},{"text":2188,"type":59,"marks":2189},"(2013) campaign on Twitter did this really well",[2190],{"type":68},{"text":325,"type":59},{"type":55,"content":2193},[2194],{"text":2195,"type":59},"During the 2013 Super Bowl blackout, Oreo seized the moment with a clever, real-time tweet. Their simple message, \"You can still dunk in the dark,\" went viral, showcasing the power of timeliness and relevance on social media.",{"type":76,"attrs":2197},{"id":1838,"body":2198},[2199,2202,2204],{"_uid":2200,"source":2201,"component":1985},"i-2fd0e725-d903-4d12-bb15-3596b104a630","\u003Cblockquote class=\"twitter-tweet\">\u003Cp lang=\"en\" dir=\"ltr\">Power out? No problem. \u003Ca href=\"http:\u002F\u002Ft.co\u002FdnQ7pOgC\">pic.twitter.com\u002FdnQ7pOgC\u003C\u002Fa>\u003C\u002Fp>— OREO Cookie (@Oreo) \u003Ca href=\"https:\u002F\u002Ftwitter.com\u002FOreo\u002Fstatus\u002F298246571718483968?ref_src=twsrc%5Etfw\">February 4, 2013\u003C\u002Fa>\u003C\u002Fblockquote>",{"lg":1605,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":2203,"initial":1991,"component":156,"backgroundColor":157},"i-94ab0048-3b3a-415c-ae21-141af65cac86",{"_uid":2205,"emoji":926,"bgColor":47,"markdown":2206,"component":152},"i-eb67a82b-34cb-4402-8f0a-76061b71c02d","****Essential reading:**** Did you know that social media marketing is regarded as highly influential by approximately [73% of marketers](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fmarketing-statistics\u002F)?",{"type":98,"attrs":2208,"content":2209},{"level":2115},[2210],{"text":2211,"type":59},"Print",{"type":175,"content":2213},[2214,2221],{"type":178,"content":2215},[2216],{"type":55,"content":2217},[2218,2219],{"text":2126,"type":59},{"text":2220,"type":59},": Tangible, enduring presence, often trusted by readers, and an opportunity for creative, visually impactful design.",{"type":178,"content":2222},[2223],{"type":55,"content":2224},[2225,2226],{"text":2134,"type":59},{"text":2227,"type":59},": Limited reach, inability to track engagement, and difficulty in A\u002FB testing variations.",{"type":55,"content":2229},[2230,2232,2236],{"text":2231,"type":59},"Print advertising in ",{"text":2233,"type":59,"marks":2234},"magazines, newspapers, or billboards ",[2235],{"type":68},{"text":2237,"type":59},"relies on static visuals. Design elements must be striking and legible and convey the message effectively within a fixed space.",{"type":55,"content":2239},[2240,2244,2249,2253],{"text":2241,"type":59,"marks":2242},"Apple's ",[2243],{"type":68},{"text":2245,"type":59,"marks":2246},"Shot on iPhone ",[2247,2248],{"type":68},{"type":124},{"text":2250,"type":59,"marks":2251},"campaign",[2252],{"type":68},{"text":325,"type":59},{"type":55,"content":2255},[2256,2257,2260],{"text":2241,"type":59},{"text":2245,"type":59,"marks":2258},[2259],{"type":124},{"text":2261,"type":59},"print campaign showcased stunning user-generated photography. These ads leveraged the beauty of print to feature captivating visuals and authentic stories.",{"type":76,"attrs":2263},{"id":1838,"body":2264},[2265],{"_uid":2266,"images":2267,"component":2306},"i-b8ea3444-bcd1-4585-906e-ada37aa02da7",[2268,2284,2295],{"_uid":2269,"asset":2270,"component":2282,"description":2283},"a862a0b1-02f3-46a3-92ae-2c3a3693b2ca",[2271],{"_uid":2272,"asset":2273,"device":2280,"component":2281},"e345ef96-61fc-4623-ba59-bcfb64cd4a28",[2274],{"_uid":2275,"image":2276,"imageAlt":2277,"component":39},"2f16fd68-2618-49ed-9a3d-ff6f0bba155e",{"alt":2277,"filename":2278,"fieldtype":36,"meta_data":2279,"is_external_url":16},"Shot on iPhone ad + Linearity","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F50ab855767\u002Fhow_to_make_an_ad_that_converts_image_1.jpg",{},"none","DeviceMockup","BlogComponentImage","Image source: Shot on iPhone [adsoftheworld](https:\u002F\u002Fwww.adsoftheworld.com\u002Fcampaigns\u002Fshot-on-iphone)",{"_uid":2285,"asset":2286,"component":2282,"description":2283},"6afe1a24-a209-4dd3-9392-a1c08095911d",[2287],{"_uid":2288,"asset":2289,"device":2280,"component":2281},"8415fd86-a61e-47b0-adce-6b93286e3635",[2290],{"_uid":2291,"image":2292,"imageAlt":2277,"component":39},"31a3c804-268b-4633-b99b-20e0e4eec812",{"alt":2277,"filename":2293,"fieldtype":36,"meta_data":2294,"is_external_url":16},"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F36d522bd80\u002Fhow_to_make_an_ad_that_converts_image_2.jpg",{},{"_uid":2296,"asset":2297,"component":2282,"description":2283},"6b0a9754-2f1e-48d4-8b0a-bbb70cdd1c02",[2298],{"_uid":2299,"asset":2300,"device":2280,"component":2281},"4d4badfd-f83e-4f32-8a05-f2625a94febf",[2301],{"_uid":2302,"image":2303,"imageAlt":2277,"component":39},"659b30ae-4dd1-4b85-b2c1-13936f89b095",{"alt":2277,"filename":2304,"fieldtype":36,"meta_data":2305,"is_external_url":16},"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Ffc3d44aabb\u002Fhow_to_make_an_ad_that_converts_image_3.jpg",{},"BlogComponentImageSlider",{"type":76,"attrs":2308},{"id":1838,"body":2309},[2310],{"_uid":2311,"emoji":926,"bgColor":47,"markdown":2312,"component":152},"i-4d24aad0-17f5-4cbb-b7eb-a1ee1b760d10","****Pro tip:**** Get some insider advice on improving your marketing strategy through visual design with Linearity Curve’s guide to 7 ways [marketing design](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fbrand-marketing-design\u002F) will boost your brand.",{"type":98,"attrs":2314,"content":2315},{"level":2115},[2316],{"text":2317,"type":59},"Digital",{"type":175,"content":2319},[2320,2327],{"type":178,"content":2321},[2322],{"type":55,"content":2323},[2324,2325],{"text":2126,"type":59},{"text":2326,"type":59},": Wide reach, real-time performance tracking, and the ability to personalize content based on user behavior.",{"type":178,"content":2328},[2329],{"type":55,"content":2330},[2331,2332],{"text":2134,"type":59},{"text":2333,"type":59},": Ad blockers, banner blindness, and competition for user attention in a cluttered online space.",{"type":55,"content":2335},[2336,2338,2342],{"text":2337,"type":59},"Digital advertising encompasses various formats, from ",{"text":2339,"type":59,"marks":2340},"banner ads to interactive web experiences",[2341],{"type":68},{"text":2343,"type":59},". Here, design versatility is key. Interactive elements, animations, and responsive designs may be necessary to engage users effectively.",{"type":55,"content":2345},[2346,2350,2355,2358],{"text":2347,"type":59,"marks":2348},"We love how Nike did this in their ",[2349],{"type":68},{"text":2351,"type":59,"marks":2352},"Dream Crazy ",[2353,2354],{"type":68},{"type":124},{"text":2250,"type":59,"marks":2356},[2357],{"type":68},{"text":325,"type":59},{"type":55,"content":2360},[2361],{"text":2362,"type":59},"Nike's ad featuring Colin Kaepernick sparked conversations and controversy. By embracing digital channels, they reached a global audience and created a powerful, polarizing message that resonated with their brand ethos.",{"type":76,"attrs":2364},{"id":1838,"body":2365},[2366],{"src":2367,"_uid":2368,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FWW2yKSt2C_A?si=SA-fd2lab5XmkJ33","6e880336-d7d4-4331-8b49-e195a2481648",{"type":55,"content":2370},[2371],{"text":2372,"type":59},"Choosing the right platform is a strategic decision that should align with your campaign objectives, target audience, and budget. Fortunately, Linearity's intuitive software revolutionizes how marketing teams conceptualize and design, cutting design time by half.",{"type":55,"content":2374},[2375,2377,2381,2385],{"text":2376,"type":59},"With Linearity Curve, the design process is intuitive and enjoyable. For this tutorial, we'll customize a ",{"text":2378,"type":59,"marks":2379},"Linearity Curve ",[2380],{"type":68},{"text":2382,"type":59,"marks":2383},"design template ",[2384],{"type":68},{"text":2386,"type":59},"on a MacBook.",{"type":76,"attrs":2388},{"id":1838,"body":2389},[2390],{"_uid":2391,"title":2392,"button":2393,"component":94,"description":2399,"backgroundColor":508},"48600be0-c0e5-4055-ba3a-f87d917e8989","Get creative with our ready-to-use templates.",[2394],{"_uid":2395,"icon":34,"link":2396,"size":90,"text":2398,"type":92,"component":93},"6f99047f-712c-4e80-ac82-c9b4b67915ee",{"url":2397,"linktype":88,"fieldtype":89,"cached_url":2397},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002F","Get started","Linearity Curve offers templates for every social media platform and various use case templates for posters, business cards, slides, app store screenshots, and more.",{"type":76,"attrs":2401},{"id":1838,"body":2402},[2403],{"lg":1605,"_uid":2404,"initial":1991,"component":156,"backgroundColor":157},"71ce323a-2ee5-475d-86db-8cba864cd40a",{"type":76,"attrs":2406},{"id":1838,"body":2407},[2408],{"_uid":2409,"title":2410,"component":1890,"hasVector":16,"hasContainer":16,"backgroundColor":1891},"eb46b089-a432-4c38-89de-4e63cd730533","Step 4",{"type":98,"attrs":2412,"content":2413},{"level":100},[2414],{"text":2415,"type":59},"Create a new document in Curve",{"type":55,"content":2417},[2418,2420,2424],{"text":2419,"type":59},"In Linearity Curve, start a new project and ",{"text":2421,"type":59,"marks":2422},"select the Artboard size ",[2423],{"type":68},{"text":2425,"type":59},"that suits your channel.",{"type":55,"content":2427},[2428],{"text":2429,"type":59},"From square Instagram stories to portrait-orientation Facebook posts, Linearity has all the formats you need set up in advance, making the start of your advertising process easy, fast, and fun.  Remember, the digital format allows for flexibility in layout and design, so feel free to experiment.",{"type":76,"attrs":2431},{"id":1838,"body":2432},[2433],{"_uid":2434,"emoji":926,"bgColor":47,"markdown":2435,"component":152},"i-4a3dce10-fad4-417e-8023-8cde48571600","****Pro tip:**** Learn how to approach social media design and separate the thumb-stopping content from the doom-scrolling abyss. Check out the [do's and don'ts of social media](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fsocial-media-post-design\u002F) post design.",{"type":55,"content":2437},[2438,2440,2446],{"text":2439,"type":59},"To move even quicker, we’ll make an advert for Instagram using one of Linearity’s template designs. We tried the Pastel Circles template, one of the thousands of ",{"text":2441,"type":59,"marks":2442},"free Linearity Curve templates ",[2443],{"type":131,"attrs":2444},{"href":2445,"uuid":134,"anchor":134,"target":1865,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fuse-cases\u002Ftemplates\u002F",{"text":2447,"type":59},"available.",{"type":55,"content":2449},[2450,2452,2456],{"text":2451,"type":59},"We started with the Instagram post template, but within this template design, there are options for Facebook, Twitter, YouTube, and even LinkedIn. Select the correct ",{"text":2453,"type":59,"marks":2454},"template design f ",[2455],{"type":68},{"text":2457,"type":59},"or your purposes.",{"type":76,"attrs":2459},{"id":1838,"body":2460},[2461],{"_uid":2462,"cards":2463,"component":553},"787e0b3a-62af-43ce-b154-663d8b89f917",[2464],{"_uid":2465,"image":2466,"button":2468,"component":541,"description":34},"b2db47c2-8230-437a-8f0d-400262081982",{"filename":2467,"fieldtype":36},"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F0bc12e3087\u002Fhow_to_make_an_ad_that_converts_image_4.jpg",[2469],{"_uid":2470,"link":2471,"size":90,"text":540,"type":92,"component":93},"361e1d4f-7844-4261-83c9-5f896fbb3145",{"url":2472,"linktype":88,"fieldtype":89,"cached_url":2472},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fsocial-media\u002Finstagram-posts\u002Freaching-right\u002F",{"type":55,"content":2474},[2475,2477,2482,2484,2486,2492,2494,2498],{"text":2476,"type":59},"In case you didn’t know, with ",{"text":2478,"type":59,"marks":2479},"Linearity Move ",[2480],{"type":131,"attrs":2481},{"href":1132,"uuid":134,"anchor":134,"target":1865,"linktype":88},{"text":2483,"type":59},"’s latest update, your",{"text":2485,"type":59},"animations can now ",{"text":2487,"type":59,"marks":2488},"include video content ",[2489],{"type":131,"attrs":2490},{"href":2491,"uuid":134,"anchor":134,"target":1865,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fvideo-support-linearity-move\u002F",{"text":2493,"type":59},"—an exciting new feature that takes your creative projects to the next level. Do you want to highlight a product, share a brand story, or create engaging social media posts? ",{"text":2495,"type":59,"marks":2496},"Combining vector animations with video clips ",[2497],{"type":68},{"text":2499,"type":59},"will make your message more impactful.",{"type":76,"attrs":2501},{"id":1838,"body":2502},[2503],{"_uid":2504,"emoji":34,"bgColor":47,"markdown":2505,"component":152},"495863a8-d817-4bae-8bd7-4435ee79389e","By [integrating real-world footage](https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Fhelp-center\u002Fvideo-support\u002F), you can add ****depth, context, and authenticity**** to your animations, making a stronger connection with your audience.",{"type":55,"content":2507},[2508,2512,2514,2518],{"text":2509,"type":59,"marks":2510},"What’s even better? ",[2511],{"type":124},{"text":2513,"type":59},"Everything ",{"text":2515,"type":59,"marks":2516},"happens within the same platform. ",[2517],{"type":68},{"text":2519,"type":59},"No more juggling multiple tools or dealing with complex workflows—Linearity Move’s video support streamlines your creative process, keeping it smooth, fast, and consistent. Your creativity is no longer limited to static designs.",{"type":76,"attrs":2521},{"id":1838,"body":2522},[2523],{"_uid":2524,"muted":1094,"title":34,"autoPlay":1094,"wistiaId":34,"component":2525,"videoFoam":1094,"bunnyVideo":2526,"aspectRatio":34,"disableLazyload":16,"playbackRateControl":16},"982fd3c1-fd67-4e6b-8a50-046e970a76ba","WistiaVideo",{"id":2527,"title":2528,"width":2529,"height":2530,"length":2531,"thumbnail":2532,"videoLibraryId":2533},"87739c74-164c-4920-9176-b3e14a98acdf","video_for_move_1920x1080__1__675mnaimfg_",1920,1080,40,"https:\u002F\u002Fvz-70a2c6eb-cd5.b-cdn.net\u002F87739c74-164c-4920-9176-b3e14a98acdf\u002Fthumbnail.jpg","398218",{"type":76,"attrs":2535},{"id":1838,"body":2536},[2537],{"lg":1605,"_uid":2538,"initial":1991,"component":156,"backgroundColor":157},"45c333bc-2618-47ca-8581-55ed45cc2edd",{"type":76,"attrs":2540},{"id":1838,"body":2541},[2542],{"_uid":2543,"title":2544,"component":1890,"hasVector":16,"hasContainer":16,"backgroundColor":1891},"a60784cf-9de9-42b2-b4b1-a66adbcc00f2","Step 5",{"type":98,"attrs":2546,"content":2547},{"level":100},[2548],{"text":2549,"type":59},"Customize the template",{"type":55,"content":2551},[2552,2554,2558],{"text":2553,"type":59},"Linearity Curve’s templates are ",{"text":2555,"type":59,"marks":2556},"100% customizable, ",[2557],{"type":68},{"text":2559,"type":59},"so start by tailoring the template you’ve selected to your brand.",{"type":98,"attrs":2561,"content":2562},{"level":2115},[2563],{"text":2564,"type":59},"How to download Linearity Curve templates",{"type":175,"content":2566},[2567,2577,2583,2589],{"type":178,"content":2568},[2569],{"type":55,"content":2570},[2571,2573,2575],{"text":2572,"type":59},"Click",{"text":2574,"type":59},"Open Template",{"text":2576,"type":59},", and your chosen design will download.",{"type":178,"content":2578},[2579],{"type":55,"content":2580},[2581],{"text":2582,"type":59},"Open the file in your Mac (or iPad) Downloads folder.",{"type":178,"content":2584},[2585],{"type":55,"content":2586},[2587],{"text":2588,"type":59},"With Linearity Curve installed, the template appears in your Linearity Cloud Gallery.",{"type":178,"content":2590},[2591],{"type":55,"content":2592},[2593,2598],{"text":2594,"type":59,"marks":2595},"No Linearity Curve yet? Create your Linearity Account and",[2596],{"type":131,"attrs":2597},{"href":1565,"uuid":134,"anchor":134,"target":1865,"linktype":88},{"text":2599,"type":59,"marks":2600},"get started for free.",[2601],{"type":131,"attrs":2602},{"href":1565,"uuid":134,"anchor":134,"target":1865,"linktype":88},{"type":55,"content":2604},[2605],{"text":2606,"type":59},"Take a look at two social media ad templates below that will work great as the base for your adverts:",{"type":76,"attrs":2608},{"id":1838,"body":2609},[2610],{"_uid":2611,"cards":2612,"component":553},"a0ee1350-1645-4848-a320-f6e46146780a",[2613,2622],{"_uid":2614,"image":2615,"button":2617,"component":541,"description":34},"57880ce9-3bbf-4693-83d1-9d6fca3c9dd8",{"filename":2616,"fieldtype":36},"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F8b3c911cf4\u002Fhow_to_make_an_ad_that_converts_image_5.jpg",[2618],{"_uid":2619,"link":2620,"size":90,"text":540,"type":92,"component":93},"c40692b6-535a-405c-8c79-05b7acc5b13b",{"url":2621,"linktype":88,"fieldtype":89,"cached_url":2621},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fsocial-media\u002Finstagram-posts\u002Fsneaker-fashion-instagram-post\u002F",{"_uid":2623,"image":2624,"button":2626,"component":541,"description":34},"b9191a59-b1b7-42a2-b20e-d2cbf6b76fc4",{"filename":2625,"fieldtype":36},"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fd251bf6db6\u002Fhow_to_make_an_ad_that_converts_image_6.jpg",[2627],{"_uid":2628,"link":2629,"size":90,"text":540,"type":92,"component":93},"5231a4ca-6201-4922-81e7-e0c6b630bc85",{"url":2630,"linktype":88,"fieldtype":89,"cached_url":2630},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fsocial-media\u002Finstagram-posts\u002Fbig-summer-sale-instagram-post\u002F",{"type":98,"attrs":2632,"content":2633},{"level":2115},[2634],{"text":2635,"type":59},"Update your colors",{"type":55,"content":2637},[2638,2640,2646,2648,2652],{"text":2639,"type":59},"The ",{"text":2641,"type":59,"marks":2642},"pastel colors ",[2643],{"type":131,"attrs":2644},{"href":2645,"uuid":134,"anchor":134,"target":1865,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fpastel-color-palette\u002F",{"text":2647,"type":59},"and sophisticated, book-ish fonts used in the Pastel Circles template will perfectly fit our Beyond Books brand and planned campaign. The ",{"text":2649,"type":59,"marks":2650},"advertising tone and voice ",[2651],{"type":68},{"text":2653,"type":59},"will resonate with the bookstore's slightly older, more educated customer base.",{"type":55,"content":2655},[2656,2658,2664,2666,2670],{"text":2657,"type":59},"The perfect template design should be customized to incorporate your ",{"text":2659,"type":59,"marks":2660},"brand’s identity ",[2661],{"type":131,"attrs":2662},{"href":2663,"uuid":134,"anchor":134,"target":1865,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fbrand-identity-design\u002F",{"text":2665,"type":59},"and company style guide. You want your colors to ",{"text":2667,"type":59,"marks":2668},"be recognizable",[2669],{"type":68},{"text":2671,"type":59},", appeal to your audience, and align with whatever elements your design may include, like images or illustrations.",{"type":76,"attrs":2673},{"id":1838,"body":2674},[2675,2678,2680],{"_uid":2676,"markdown":2677,"component":974},"i-cc69d3fc-9d94-42f3-9141-3d1ae44cc113","“My favorite thing in design is the power of contrast: 1 tiny dot in color can make a design extremely powerful and attract the eye. Once the eye is attracted - the chances that your message will be delivered are increased. That’s what I like to practice in my work.”—Nastassia Rybak, Graphic Designer",{"lg":1605,"_uid":2679,"initial":1991,"component":156,"backgroundColor":157},"i-f8b25a4a-db76-4946-a2cd-bc585cc5a105",{"_uid":2681,"asset":2682,"component":2282,"description":2692},"i-bbbb824f-b464-44a1-914a-864304964280",[2683],{"_uid":2684,"asset":2685,"device":2280,"component":2281},"9c65d6bc-af74-4015-b6d0-2be6e505e11d",[2686],{"_uid":2687,"image":2688,"imageAlt":2689,"component":39},"8227a453-7fb2-4dab-aa21-95dd0d5845cb",{"alt":2689,"filename":2690,"fieldtype":36,"meta_data":2691,"is_external_url":16},"Pastel Circles template + Linearity","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1465c4eee0\u002Fhow_to_make_an_ad_that_converts_image_7.jpg",{},"Choose the right template for your business, or campaign.",{"type":76,"attrs":2694},{"id":1838,"body":2695},[2696],{"lg":1605,"_uid":2697,"initial":1991,"component":156,"backgroundColor":157},"f9b1265b-300a-4ceb-a0c3-396ebc91ef7c",{"type":76,"attrs":2699},{"id":1838,"body":2700},[2701],{"_uid":2702,"emoji":926,"bgColor":47,"markdown":2703,"component":152},"i-cdfb54e1-aa85-4676-9da3-4711deb54672","Whether it’s ****strokes, fill gradients****, or any other element that demands ****color manipulation****, Linearity Curve equips you with a comprehensive suite of tools to up your color game. Learn more about how color works in [Linearity’s platform](https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Fcurve\u002Fipad\u002Fuser-guide\u002Fcolors\u002F).",{"type":98,"attrs":2705,"content":2706},{"level":2115},[2707],{"text":2708,"type":59},"Change your fonts",{"type":55,"content":2710},[2711,2713,2717,2719,2725],{"text":2712,"type":59},"Updating the fonts in your Linearity template will create an ad that more closely resembles your unique brand and stands out from your competitors. Thankfully, Linearity Curve provides an ",{"text":2714,"type":59,"marks":2715},"extensive font library ",[2716],{"type":68},{"text":2718,"type":59},"that makes it easy to find the perfect font for your needs, and you can ",{"text":2720,"type":59,"marks":2721},"customize your fonts",[2722],{"type":131,"attrs":2723},{"href":2724,"uuid":134,"anchor":134,"target":1865,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-use-custom-fonts\u002F",{"text":2726,"type":59},", too.",{"type":76,"attrs":2728},{"id":1838,"body":2729},[2730],{"_uid":2731,"asset":2732,"component":2282,"description":34},"0269c44b-25f4-40eb-a7dd-96a67d9a2af2",[2733],{"_uid":2734,"asset":2735,"device":2280,"component":2281},"25f27cce-deb0-4f99-bb87-fda25e2bfdce",[2736],{"_uid":2737,"image":2738,"imageAlt":2741,"component":39},"dcb773db-95d5-498d-9c98-95e9cbc74afb",{"alt":34,"filename":2739,"fieldtype":36,"meta_data":2740,"is_external_url":16},"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fc53cacc8eb\u002Fhow_to_make_an_ad_that_converts_image_8.jpg",{},"image",{"type":76,"attrs":2743},{"id":1838,"body":2744},[2745],{"lg":1605,"_uid":2746,"initial":1991,"component":156,"backgroundColor":157},"9d308fa1-e3d6-45ce-b88e-f798517d01e5",{"type":76,"attrs":2748},{"id":1838,"body":2749},[2750],{"_uid":2751,"emoji":34,"bgColor":47,"markdown":2752,"component":152},"ea25b273-f912-4543-9a2e-13cb1c9edea3","Linearity Curve’s [Text Tool](https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Fcurve\u002Fmac\u002Fuser-guide\u002Ftext\u002F) lets you easily select and customize the font, size, and color to match your brand's style guide. Don't be afraid to experiment with different fonts until you find the right one that perfectly captures your message and ****brand personality****.",{"type":76,"attrs":2754},{"id":1838,"body":2755},[2756],{"lg":1605,"_uid":2757,"initial":1991,"component":156,"backgroundColor":157},"f5548d7d-2850-4f3f-8384-a693ca389930",{"type":76,"attrs":2759},{"id":1838,"body":2760},[2761],{"_uid":2762,"title":2763,"component":1890,"hasVector":16,"hasContainer":16,"backgroundColor":1891},"34420784-cc93-46ef-bae6-db6735ac0c21","Step 6",{"type":98,"attrs":2765,"content":2766},{"level":100},[2767],{"text":2768,"type":59},"Craft the visual elements",{"type":55,"content":2770},[2771,2773,2777],{"text":2772,"type":59},"Visuals are the ",{"text":2774,"type":59,"marks":2775},"soul of any advertisement, ",[2776],{"type":68},{"text":2778,"type":59},"but you wouldn't be here if you hadn't realized that. They can capture attention, convey messages, and leave a lasting impression.",{"type":55,"content":2780},[2781,2783,2787],{"text":2782,"type":59},"In this instance, Beyond Books has a ‘Big Blue Book Sale’, so we want something that says ‘Books’ and communicates the color blue. To find the perfect image, we’re using Linearity Curve’s integrated ",{"text":2784,"type":59,"marks":2785},"Unsplash Library",[2786],{"type":68},{"text":2788,"type":59},", which boasts over 1 million royalty-free images you can use.",{"type":55,"content":2790},[2791],{"text":2792,"type":59},"Using this tool, you can easily find and use the perfect picture in your design without closing Curve to search the internet.",{"type":55,"content":2794},[2795,2797,2801,2803,2809],{"text":2796,"type":59},"To access this feature, navigate to the ",{"text":2798,"type":59,"marks":2799},"Library Tab ",[2800],{"type":68},{"text":2802,"type":59},"and locate the ",{"text":2804,"type":59,"marks":2805},"Unsplash option ",[2806],{"type":131,"attrs":2807},{"href":2808,"uuid":134,"anchor":134,"target":1865,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Fcurve\u002Fmac\u002Fuser-guide\u002Flibraries\u002Funsplash-curve\u002F",{"text":2810,"type":59},"in the lower right corner. In the search bar, type your search query to find your desired image.",{"type":55,"content":2812},[2813],{"text":2814,"type":59},"Browse the options and select the image that best suits your advert.",{"type":76,"attrs":2816},{"id":1838,"body":2817},[2818],{"_uid":2819,"asset":2820,"component":2282,"description":34},"3652cbe3-c73d-4077-8c7d-40abcff3abdb",[2821],{"_uid":2822,"asset":2823,"device":2280,"component":2281},"b4f0fb36-0920-461b-a2c9-07cfa232ee7b",[2824],{"_uid":2825,"image":2826,"imageAlt":2741,"component":39},"2b090bbb-b528-48c1-ac4c-61a98b94960d",{"alt":34,"filename":2827,"fieldtype":36,"meta_data":2828,"is_external_url":16},"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Feacb7521e3\u002Fhow_to_make_an_ad_that_converts_image_9.jpg",{},{"type":76,"attrs":2830},{"id":1838,"body":2831},[2832],{"lg":1605,"_uid":2833,"initial":1991,"component":156,"backgroundColor":157},"7ee4b9d6-6bde-488f-b71d-73f39878aac5",{"type":76,"attrs":2835},{"id":1838,"body":2836},[2837],{"_uid":2838,"title":2839,"component":1890,"hasVector":16,"hasContainer":16,"backgroundColor":1891},"c8a021c4-9a76-42c3-8b36-c46665da5362","Step 7",{"type":98,"attrs":2841,"content":2842},{"level":100},[2843],{"text":2844,"type":59},"Add compelling copy",{"type":55,"content":2846},[2847,2849,2853],{"text":2848,"type":59},"If you want to save the world with great adverts, ",{"text":2850,"type":59,"marks":2851},"words are your superpower. ",[2852],{"type":68},{"text":2854,"type":59},"They’re the bridge that connects your audience to your message and inspires action. Compelling ad copy is the voice of your advertisement, and it serves several critical functions.",{"type":55,"content":2856},[2857,2859,2863,2865],{"text":2858,"type":59},"To add text to your Linearity Curve design, choose the ",{"text":2860,"type":59,"marks":2861},"Text Tool ",[2862],{"type":68},{"text":2864,"type":59},"or edit the text on your template by selecting it directly using the ",{"text":2866,"type":59,"marks":2867},"Selection Tool.",[2868],{"type":68},{"type":55,"content":2870},[2871],{"text":2872,"type":59},"We updated the template text to include some copy that gets straight to the point.",{"type":55,"content":2874},[2875,2877,2881],{"text":2876,"type":59},"Because the audience enjoys reading, we also wanted to try a ",{"text":2878,"type":59,"marks":2879},"typography-based advert. ",[2880],{"type":68},{"text":2882,"type":59},"So, we removed the images and played with the template layout to focus only on the text.",{"type":76,"attrs":2884},{"id":1838,"body":2885},[2886],{"_uid":2887,"asset":2888,"component":2282,"description":2897},"cc96c4f5-84c4-4949-988f-121d1ed4aa97",[2889],{"_uid":2890,"asset":2891,"device":2280,"component":2281},"df7740bd-2ec5-42d8-b6f7-67e47e091e74",[2892],{"_uid":2893,"image":2894,"imageAlt":2741,"component":39},"498aaeb0-8f61-428c-8cd9-e74339c29c23",{"alt":34,"filename":2895,"fieldtype":36,"meta_data":2896,"is_external_url":16},"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fb00af97631\u002Fhow_to_make_an_ad_that_converts_image_10.jpg",{},"Our final design",{"type":76,"attrs":2899},{"id":1838,"body":2900},[2901],{"lg":1605,"_uid":2902,"initial":1991,"component":156,"backgroundColor":157},"89eea126-1c31-431d-9c6a-f52b2613f2c3",{"type":76,"attrs":2904},{"id":1838,"body":2905},[2906],{"_uid":2907,"title":2908,"component":1890,"hasVector":16,"hasContainer":16,"backgroundColor":1891},"41d2c6a7-3384-45b3-af40-44b70e3e04d8","Step 8",{"type":98,"attrs":2910,"content":2911},{"level":100},[2912],{"text":2913,"type":59},"Get your budget and bidding strategies right",{"type":55,"content":2915},[2916,2918,2922],{"text":2917,"type":59},"Begin by assessing each channel's performance based on past data to identify which platforms ",{"text":2919,"type":59,"marks":2920},"offer the best ROI ",[2921],{"type":68},{"text":2923,"type":59},"and allocate more budget to these. Put your money where your target audience is most active; for example, if your audience prefers Instagram and LinkedIn, prioritize these platforms.",{"type":55,"content":2925},[2926,2928],{"text":2927,"type":59},"Align your budget with your campaign goals—spend more on channels that drive high-quality leads for lead generation or spread the budget for broader brand awareness. Adjust your budget based on seasonal trends and upcoming events to ",{"text":2929,"type":59,"marks":2930},"maximize peak consumer activity.",[2931],{"type":68},{"type":55,"content":2933},[2934],{"text":2935,"type":59},"Choosing the right bidding strategy is crucial for controlling costs and optimizing ad performance. Here are some common bidding options:",{"type":405,"attrs":2937,"content":2938},{"order":407},[2939,2947,2955,2963,2971],{"type":178,"content":2940},[2941],{"type":55,"content":2942},[2943,2945],{"text":2944,"type":59},"Cost Per Click (CPC):",{"text":2946,"type":59},"You pay each time someone clicks on your ad.",{"type":178,"content":2948},[2949],{"type":55,"content":2950},[2951,2953],{"text":2952,"type":59},"Cost Per Thousand Impressions (CPM):",{"text":2954,"type":59},"You pay for every 1,000 impressions (views) of your ad.",{"type":178,"content":2956},[2957],{"type":55,"content":2958},[2959,2961],{"text":2960,"type":59},"Cost Per Acquisition (CPA):",{"text":2962,"type":59},"You pay only when a user completes a desired action, such as purchasing or filling out a form.",{"type":178,"content":2964},[2965],{"type":55,"content":2966},[2967,2969],{"text":2968,"type":59},"Return on Ad Spend (ROAS):",{"text":2970,"type":59},"You bid based on the revenue generated from your ads relative to the amount spent.",{"type":178,"content":2972},[2973],{"type":55,"content":2974},[2975,2977],{"text":2976,"type":59},"Cost Per View (CPV):",{"text":2978,"type":59},"You pay for each view of your video ad.",{"type":76,"attrs":2980},{"id":1838,"body":2981},[2982],{"_uid":2983,"title":2984,"component":1890,"hasVector":16,"hasContainer":16,"backgroundColor":1891},"4356ddbe-4f82-4610-80fa-a8fd74efc805","Step 9",{"type":98,"attrs":2986,"content":2987},{"level":100},[2988],{"text":2989,"type":59},"Publish your ads",{"type":55,"content":2991},[2992,2994,2998],{"text":2993,"type":59},"Creating a compelling ad is just the beginning. The final step is ",{"text":2995,"type":59,"marks":2996},"putting it out into the world ",[2997],{"type":68},{"text":2999,"type":59},"so your audience can see it.",{"type":76,"attrs":3001},{"id":1838,"body":3002},[3003],{"_uid":3004,"asset":3005,"component":2282,"description":34},"e32c582b-06ea-4333-8c19-f6fc5b37663a",[3006],{"_uid":3007,"asset":3008,"device":2280,"component":2281},"994b764d-f9fa-4358-8a6c-a25a0c55ef0f",[3009],{"_uid":3010,"image":3011,"imageAlt":2741,"component":39},"f1bec11f-d2ff-44ad-9651-cef99623bd36",{"alt":34,"filename":3012,"fieldtype":36,"meta_data":3013,"is_external_url":16},"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F40d3536b37\u002Fhow_to_make_an_ad_that_converts_image_11.jpg",{},{"type":98,"attrs":3015,"content":3016},{"level":2115},[3017],{"text":3018,"type":59},"Choose the right timing",{"type":55,"content":3020},[3021,3023,3027,3033],{"text":3022,"type":59},"Timing matters in advertising, especially regarding social advertising. In the case of Instagram, for instance, we need to consider when our target audience is most ",{"text":3024,"type":59,"marks":3025},"active and receptive. ",[3026],{"type":68},{"text":3028,"type":59,"marks":3029},"Different days and times ",[3030],{"type":131,"attrs":3031},{"href":3032,"uuid":134,"anchor":134,"target":1865,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fbest-time-to-post-on-instagram\u002F",{"text":3034,"type":59},"may yield varying results. For example, releasing your ad on a Friday evening might be optimal for promoting a weekend event.",{"type":98,"attrs":3036,"content":3037},{"level":2115},[3038],{"text":3039,"type":59},"Monitor and optimize in real-time",{"type":55,"content":3041},[3042,3044,3048],{"text":3043,"type":59},"Once your ad is live, ",{"text":3045,"type":59,"marks":3046},"continuously monitor ",[3047],{"type":68},{"text":3049,"type":59},"its performance in real-time. If you notice that some aspects of your campaign could perform better or that audience engagement could be better, be prepared to adjust swiftly.",{"type":98,"attrs":3051,"content":3052},{"level":2115},[3053],{"text":3054,"type":59},"Engage with your audience",{"type":55,"content":3056},[3057,3059,3063],{"text":3058,"type":59},"Engage with your audience when they interact with your social ads. Respond to comments, answer questions, and encourage discussions. ",{"text":3060,"type":59,"marks":3061},"Building a rapport ",[3062],{"type":68},{"text":3064,"type":59},"with your audience can enhance brand trust and loyalty and help you build a community.",{"type":55,"content":3066},[3067],{"text":3068,"type":59},"Remember to stay agile, adapt to changing circumstances, and refine your approach based on learning from each campaign. With persistence and the right strategies, your ads can, and should, continually evolve and deliver impactful results.",{"type":98,"attrs":3070,"content":3071},{"level":100},[3072],{"text":3073,"type":59},"You next steps",{"type":55,"content":3075},[3076,3078,3082],{"text":3077,"type":59},"After a ",{"text":3079,"type":59,"marks":3080},"few simple steps, ",[3081],{"type":68},{"text":3083,"type":59},"you made an ad that will resonate, inspire action, and deliver results. Whether you're an illustrator, a designer, or a marketer, remember that success in advertising often comes from the marriage of creativity and strategy.",{"type":55,"content":3085},[3086],{"text":3087,"type":59},"And that’s a skill that takes practice.",{"type":55,"content":3089},[3090,3092,3096],{"text":3091,"type":59},"Ready to explore ",{"text":2378,"type":59,"marks":3093},[3094],{"type":131,"attrs":3095},{"href":1123,"uuid":134,"anchor":134,"target":1865,"linktype":88},{"text":3097,"type":59},"for your design and advertising needs? Its versatile tools and features will help you bring your vision to life with efficiency and flair.",{"type":55,"content":3099},[3100,3102,3106,3108,3113],{"text":3101,"type":59},"From over ",{"text":3103,"type":59,"marks":3104},"3,000 inspiring templates",[3105],{"type":68},{"text":3107,"type":59},", 1 million royalty-free images, and hundreds of tutorials and inspirational blog stories, Linearity empowers you to create, innovate, and make lasting ads. 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Select “All templates” to explore the three collections: Business, Events, and Social Media.\n- Templates are displayed as thumbnails, offering a quick preview of their style and layout.\n- Tap on your chosen template to see it in full. You can zoom in on this preview screen to see all the details.\n- Tap the “Use Template” button to open it in the Editor.\n\n**How to edit Linearity Templates**\n\nIt’s important to remember that all the elements within our templates are fully customizable, so feel free to use as much or as little of the already existing layout, colors, fonts, images, and shapes as desired.\n\nChange up the colors, add your own message with the Text Tool, and swap out any images with your won.\n\nYou can also tap into other intuitive features, such as [**AI backgrounds**](\u002Ffeatures\u002Fai-backgrounds),[ ](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fai-backgrounds\u002F)the [**Brush Tool**](\u002Ffeatures\u002Fbrush-tool), [**Pen Tool**](\u002Ffeatures\u002Fpen-tool), [**Shape Builder**](\u002Ffeatures\u002Fshape-builder), [**Auto Trace**,](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fauto-trace) and more to add even more personal touches to each template.\n\nIn Linearity Move you can also use [**Auto animate**](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fauto-animate\u002F), [**GIF export**](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fgif-export), Animation presets and [**Design and animate mode**](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fdesign-vs-animate-mode\u002F)[.](\u002Ffeatures\u002Fdesign-vs-animate-mode) Let our templates be the starting point for your limitless creativity!\n\n**Don't have Linearity Curve or Move yet?** Quickly download them to start using templates. 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When she’s not solving problems, she’s drawing, hiking or baking, and she writes for the blog about Linearity, graphic design and other creative topics.",[],"nadya-kunze","blog\u002Fauthor\u002Fnadya-kunze",-220,[],"23176224-6356-4754-ae1e-283689e0acac","2025-10-14T15:37:44.998Z",[],{"id":5516,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":5517,"copyright":34,"fieldtype":36,"meta_data":5548,"is_external_url":16},{"size":5549},"3840x2160",[5551],{"_uid":5552,"content":5553,"component":1617},"combined-modes-blog-local-preview-richtext",{"type":52,"attrs":5554,"content":5555},{"backgroundColor":134},[5556,5587,5592,5597,5602,5636,5645,5650,5655,5660,5665,5674,5679,5684,5693,5698,5703,5740,5745,5750,5755,5764,5769,5774,5785,5790,5795,5800,5805,5810],{"type":55,"attrs":5557,"content":5558},{"textAlign":134},[5559,5571,5573,5585],{"text":5560,"type":59,"marks":5561},"AI image generation",[5562],{"type":131,"attrs":5563},{"href":5564,"uuid":5565,"anchor":134,"target":1865,"linktype":3150,"story":5566},"\u002Fblog\u002Fai-image-generation-and-editing","a50cdd44-800f-4661-8082-ae0633902180",{"name":5567,"id":5568,"uuid":5565,"slug":5569,"url":5570,"full_slug":5570,"_stopResolving":1094},"How to generate and edit images with AI in Linearity",210025393391092,"ai-image-generation-and-editing","blog\u002Fai-image-generation-and-editing",{"text":5572,"type":59}," creates pixel-based visuals suited to realism and texture, while ",{"text":5574,"type":59,"marks":5575},"AI vector generation",[5576],{"type":131,"attrs":5577},{"href":5578,"uuid":5579,"anchor":134,"target":1865,"linktype":3150,"story":5580},"\u002Fblog\u002Fai-vector-generation-and-editing","bcb4e3cb-2f14-4e01-94c8-ee3fd825baf1",{"name":5581,"id":5582,"uuid":5579,"slug":5583,"url":5584,"full_slug":5584,"_stopResolving":1094},"How AI vector generation creates editable artwork",210025394476533,"ai-vector-generation-and-editing","blog\u002Fai-vector-generation-and-editing",{"text":5586,"type":59}," creates shape-based artwork suited to precise editing, scaling, and reuse. 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It prioritizes structure, clean edges, and object-level editing.",{"type":175,"content":5603},[5604,5617,5629],{"type":178,"content":5605},[5606],{"type":55,"attrs":5607,"content":5608},{"textAlign":134},[5609,5611,5615],{"text":5610,"type":59},"Use ",{"text":5612,"type":59,"marks":5613},"Image mode",[5614],{"type":68},{"text":5616,"type":59}," for photography, realistic scenes, materials, atmosphere, and complex texture.",{"type":178,"content":5618},[5619],{"type":55,"attrs":5620,"content":5621},{"textAlign":134},[5622,5623,5627],{"text":5610,"type":59},{"text":5624,"type":59,"marks":5625},"Assset Mode ",[5626],{"type":68},{"text":5628,"type":59},"for icons, logos, diagrams, flat illustration, graphic elements, and artwork that must scale cleanly.",{"type":178,"content":5630},[5631],{"type":55,"attrs":5632,"content":5633},{"textAlign":134},[5634],{"text":5635,"type":59},"Use both when a campaign combines a rich visual base with reusable branded components.",{"type":55,"attrs":5637,"content":5638},{"textAlign":134},[5639],{"type":2741,"attrs":5640},{"id":5641,"alt":34,"src":5642,"title":34,"source":34,"copyright":34,"meta_data":5643},203309175646135,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F3840x1004\u002Fc2238cb27d\u002Fasset-vs-image.gif",{"size":5644},"3840x1004",{"type":98,"attrs":5646,"content":5647},{"level":100,"textAlign":134},[5648],{"text":5649,"type":59},"What changes technically after generation",{"type":98,"attrs":5651,"content":5652},{"level":168,"textAlign":134},[5653],{"text":5654,"type":59},"Editing pixels",{"type":55,"attrs":5656,"content":5657},{"textAlign":134},[5658],{"text":5659,"type":59},"Image editing changes the visual content represented by pixels. Prompt-based edits can replace objects, alter the background, extend a composition, or shift lighting and mood. These operations are powerful because they can reinterpret complex visual relationships in one step.",{"type":55,"attrs":5661,"content":5662},{"textAlign":134},[5663],{"text":5664,"type":59},"The tradeoff is structural access. Unless elements have been separated into layers or masks, the objects inside a flat image are not independent design components.",{"type":55,"attrs":5666,"content":5667},{"textAlign":134},[5668],{"type":2741,"attrs":5669},{"id":5670,"alt":34,"src":5671,"title":34,"source":34,"copyright":34,"meta_data":5672},210041378151062,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F2934x1834\u002F9d517845db\u002Fimage-blog-1.png",{"size":5673},"2934x1834",{"type":98,"attrs":5675,"content":5676},{"level":168,"textAlign":134},[5677],{"text":5678,"type":59},"Editing paths",{"type":55,"attrs":5680,"content":5681},{"textAlign":134},[5682],{"text":5683,"type":59},"Vector editing works at the object and geometry level. A designer can select a shape, move its anchor points, change its fill, adjust a stroke, or reuse it elsewhere. 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The right choice is the format that survives the edits, channels and sizes required by the brief.",{"type":175,"content":5704},[5705,5712,5719,5726,5733],{"type":178,"content":5706},[5707],{"type":55,"attrs":5708,"content":5709},{"textAlign":134},[5710],{"text":5711,"type":59},"Does the asset need to look photographic? Start with Image Mode.",{"type":178,"content":5713},[5714],{"type":55,"attrs":5715,"content":5716},{"textAlign":134},[5717],{"text":5718,"type":59},"Will individual objects need precise changes? Start with Asset Mode.",{"type":178,"content":5720},[5721],{"type":55,"attrs":5722,"content":5723},{"textAlign":134},[5724],{"text":5725,"type":59},"Must it scale from a small icon to a large print graphic? Prefer vector.",{"type":178,"content":5727},[5728],{"type":55,"attrs":5729,"content":5730},{"textAlign":134},[5731],{"text":5732,"type":59},"Does the concept depend on natural light, skin, fabric, or texture? 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You stay in control.",{"type":55,"attrs":6844,"content":6845},{"textAlign":134},[6846],{"type":2741,"attrs":6847},{"id":6848,"alt":34,"src":6849,"title":34,"source":34,"copyright":34,"meta_data":6850},210040359725461,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1588x1080\u002Fc1e0dd08f7\u002Fimage-generation.gif",{},{"type":98,"attrs":6852,"content":6853},{"level":100,"textAlign":134},[6854],{"text":6855,"type":59},"How to generate an image with AI",{"type":98,"attrs":6857,"content":6858},{"level":168,"textAlign":134},[6859],{"text":6860,"type":59},"1. Start with the purpose",{"type":55,"attrs":6862,"content":6863},{"textAlign":134},[6864],{"text":6865,"type":59},"Before describing the scene, decide what the image needs to do. A homepage hero, square social post, product announcement and email banner all need different compositions. 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