[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"en\u002Fblog\u002Fhybrid-workplace":3,"en\u002Fsettings-page":3070,"blog-what-to-read-next-section":4978},{"content":4,"full_slug":3066,"id":3067,"name":1658,"path":134,"published_at":3068,"uuid":3069},{"tag":5,"_uid":1649,"image":1650,"title":1658,"author":1659,"widget":1686,"bgColor":47,"content":1690,"noIndex":16,"noFollow":16,"wistiaId":34,"component":1618,"thumbnail":3055,"meta_image":3060,"meta_title":3063,"page_title":34,"description":34,"publishedDate":3064,"hideFromSitemap":16,"meta_description":3065},[6],{"name":7,"created_at":8,"published_at":9,"updated_at":10,"id":11,"uuid":12,"content":13,"slug":1641,"full_slug":1642,"sort_by_date":134,"position":1643,"tag_list":1644,"is_startpage":16,"parent_id":1645,"meta_data":134,"group_id":1646,"first_published_at":1647,"release_id":134,"lang":1636,"path":134,"alternates":1648,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Design resources","2024-08-26T14:09:52.108Z","2025-02-12T14:24:10.265Z","2025-02-12T14:24:10.293Z",540222543,"6e82c4b3-844d-4c3a-a799-56939bc2843d",{"_uid":14,"title":15,"noIndex":16,"noFollow":16,"component":17,"reference":18,"meta_image":1638,"meta_title":34,"page_title":34,"description":1628,"illustration":1640,"hideFromSitemap":16,"meta_description":34},"e44b1a0b-2afa-4abe-a1fe-37c6a104cf23"," Design resources",false,"BlogCategoryOverviewPage",{"name":19,"created_at":20,"published_at":21,"updated_at":22,"id":23,"uuid":24,"content":25,"slug":1629,"full_slug":1630,"sort_by_date":134,"position":1631,"tag_list":1632,"is_startpage":16,"parent_id":1633,"meta_data":134,"group_id":1634,"first_published_at":1635,"release_id":134,"lang":1636,"path":134,"alternates":1637,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Your next career move: motion graphics vs. animation","2024-09-30T06:45:42.528Z","2026-09-05T00:16:24.094Z","2026-09-05T00:16:24.122Z",555448743,"f0ff000f-00e4-4457-ae55-997ca7312e7c",{"tag":26,"_uid":28,"image":29,"title":19,"author":40,"widget":42,"bgColor":47,"content":48,"noIndex":16,"noFollow":16,"wistiaId":34,"component":1618,"thumbnail":1619,"youtubeId":34,"meta_image":1623,"meta_title":1626,"page_title":34,"description":34,"publishedDate":1627,"hideFromSitemap":16,"meta_description":1628},[27,12],"3788f72d-65c4-4ad7-8c18-e17dc82f2b2e","a8e1a7cf-37e0-4551-aea1-db9befd460bb",[30],{"_uid":31,"image":32,"imageAlt":38,"component":39},"62e34335-8a79-43ca-adbb-08db9dd6b080",{"id":33,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":35,"copyright":34,"fieldtype":36,"meta_data":37,"is_external_url":16},17475438,"","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fx\u002F62e79781c4\u002Fmotion-graphics-vs-animation-newblogcover.avif","asset",{},"Linearity","Image",[41],"0f5fe757-eb31-437c-80a1-926f913f8ca3",{"id":43,"alt":44,"name":34,"focus":34,"title":44,"source":34,"filename":45,"copyright":34,"fieldtype":36,"meta_data":46,"is_external_url":16},18932106,"Your next career move: motion graphics vs. animation | Linearity","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F31598723af\u002Fmotion-graphics-vs-animation_widget.png",{},"decor-salmon",[49],{"_uid":50,"content":51,"component":1617},"d1ae1e07-2065-4a2c-b2db-d64c001ad978",{"type":52,"content":53},"doc",[54,60,71,75,97,106,110,146,162,166,174,216,223,254,261,294,300,330,334,341,360,371,381,387,394,404,474,481,485,495,514,523,554,561,569,573,577,584,606,616,622,629,639,645,652,668,681,692,699,714,725,731,738,766,785,795,801,808,816,835,842,852,862,868,875,884,888,896,900,907,921,928,935,945,954,958,968,975,982,998,1002,1006,1013,1095,1102,1112,1160,1171,1178,1188,1195,1199,1216,1220,1231,1238,1242,1252,1259,1269,1275,1282,1286,1296,1308,1312,1318,1325,1333,1337,1344,1410,1416,1475,1496,1506,1513,1540,1547,1557,1569,1578,1590],{"type":55,"content":56},"paragraph",[57],{"text":58,"type":59},"Whether you’re a seasoned player in the creative industry or a savvy business owner interested in elevating your brand's advertising, motion graphics, and animation are techniques you can use to take your practice to the next level.","text",{"type":55,"content":61},[62,64,69],{"text":63,"type":59},"However, before you can do that, it’s important to ",{"text":65,"type":59,"marks":66},"understand the difference",[67],{"type":68},"bold",{"text":70,"type":59}," between each technique. That way, you can pinpoint the method best for you and use it to deliver a killer end product.",{"type":55,"content":72},[73],{"text":74,"type":59},"Ready to get started? Let’s run through the key differences between these two popular types of animation.",{"type":76,"attrs":77},"blok",{"id":78,"body":79},"9d7b30a1-76d0-4568-93c1-ffa19ae4a8b3",[80],{"_uid":81,"title":82,"button":83,"component":94,"description":95,"backgroundColor":96},"i-dcfadd96-037d-4f5d-ad70-ffc0e2a1c84d","Jumpstart your ideas with Linearity Curve\n",[84],{"_uid":85,"icon":34,"link":86,"size":90,"text":91,"type":92,"component":93},"e5e02788-07cf-4d00-8e8a-93084414d9ff",{"id":34,"url":87,"linktype":88,"fieldtype":89,"cached_url":87},"https:\u002F\u002Fwww.linearity.io\u002Fget-started","url","multilink","medium","Get Started","whiteFill","BaseButton","BlogComponentCta","Take your designs to the next level.\n\n","orange",{"type":98,"attrs":99,"content":101},"heading",{"level":100},2,[102],{"text":103,"type":59,"marks":104},"Historical context: the rise of animation and motion graphics",[105],{"type":68},{"type":55,"content":107},[108],{"text":109,"type":59},"The desire to capture movement and bring life to still images stretches back centuries, with early examples like the flip book (1800s).",{"type":55,"content":111},[112,114,118,120,125,127,138,140,144],{"text":113,"type":59},"The birth of animation as we know it began with the invention of celluloid film in the ",{"text":115,"type":59,"marks":116},"late 19th century",[117],{"type":68},{"text":119,"type":59},". Pioneers like Winsor McCay (",{"text":121,"type":59,"marks":122},"Gertie the Dinosaur",[123],{"type":124},"italic",{"text":126,"type":59},", 1914) and ",{"text":128,"type":59,"marks":129},"Walt Disney",[130,136],{"type":131,"attrs":132},"link",{"href":133,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fa-brief-history-of-disney",null,"_blank",{"type":137},"underline",{"text":139,"type":59}," (",{"text":141,"type":59,"marks":142},"Snow White and the Seven Dwarfs",[143],{"type":124},{"text":145,"type":59},", 1937) established hand-drawn animation as a dominant storytelling medium.",{"type":76,"attrs":147},{"id":78,"body":148},[149,153,158],{"_uid":150,"emoji":34,"bgColor":47,"markdown":151,"component":152},"i-8e5a1955-6035-4b79-b808-a082b7abcc6d","Motion graphics, on the other hand, emerged as a field much later, heavily influenced by technological 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revolution",[319,322,323],{"type":131,"attrs":320},{"href":321,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcomputer-animation\u002F",{"type":68},{"type":137},{"text":325,"type":59,"marks":326},":",[327],{"type":68},{"text":329,"type":59}," The arrival of powerful computers in the late 20th century opened doors for sophisticated 3D motion graphics and visual effects, further solidifying motion graphics as a distinct field.",{"type":55,"content":331},[332],{"text":333,"type":59},"Today, animation and motion graphics co-exist and often complement each other. 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It deals almost exclusively with 2D graphics and ",{"text":352,"type":59,"marks":353},"2D graphic software",[354,357],{"type":131,"attrs":355},{"href":356,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002F2d-animation-software\u002F",{"type":137},{"text":359,"type":59},". ",{"type":55,"content":361},[362,369],{"text":363,"type":59,"marks":364},"Creating motion graphics",[365,368],{"type":131,"attrs":366},{"href":367,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-make-motion-graphics\u002F",{"type":137},{"text":370,"type":59}," enhances the visual impact of an otherwise lifeless image, it doesn’t do anything to further its narrative or give it one at all.",{"type":55,"content":372},[373,375,379],{"text":374,"type":59},"For example, do you know when you’re shopping online that a quick buy option appears on screen? Or when a static banner pauses when you hover over it? 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However, it’s also an umbrella term that categorizes the ",{"text":490,"type":59,"marks":491},"whole field of moving imagery",[492],{"type":68},{"text":494,"type":59},", including everything from cartoons and typography to motion graphics itself.",{"type":76,"attrs":496},{"id":78,"body":497},[498,509,511],{"_uid":499,"title":500,"button":501,"component":94,"description":507,"backgroundColor":508},"i-1df1fdfe-9f7c-4b6c-b041-705763f9f80d","Transform Your ideas into animations",[502],{"_uid":503,"icon":34,"link":504,"size":90,"text":506,"type":92,"component":93},"773c6fef-c7b4-4ef8-89f5-a0f4568ec5b5",{"id":34,"url":505,"linktype":88,"fieldtype":89,"cached_url":505},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Ftutorials\u002Fworkshops\u002Fcreate-your-first-animation-with-linearity-move\u002F","Start tutorial","Linearity Move is perfect for beginners and professionals alike. Make your first animation with Move.\n\n","green",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":510,"initial":155,"component":156,"backgroundColor":157},"i-46896377-e31f-4820-8b07-cd14883b5636",{"_uid":512,"emoji":34,"bgColor":47,"markdown":513,"component":152},"i-03f6b4f7-034e-484a-8286-69ed73f22cbc","Think of animation as an all-encompassing umbrella that includes multiple motion graphic design styles.",{"type":55,"content":515},[516],{"text":517,"type":59,"marks":518},"This means that while motion graphics may always fall under the umbrella of animation, animation doesn’t always exclusively mean motion graphics—get it?",[519],{"type":520,"attrs":521},"textStyle",{"color":522},"#111717",{"type":76,"attrs":524},{"id":78,"body":525},[526],{"_uid":527,"cards":528,"component":553},"i-cdf7e245-d38a-4525-bca2-17312925105b",[529,542],{"_uid":530,"image":531,"button":535,"component":541},"3316bcc3-0742-4b40-a4aa-58671fe2e4b4",{"id":532,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":533,"copyright":34,"fieldtype":36,"meta_data":534,"is_external_url":16},17475474,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F574x1020\u002F6ea7be6791\u002Ffilters_format-webp-_quality-75-1.webp",{},[536],{"_uid":537,"icon":34,"link":538,"size":90,"text":540,"type":92,"component":93},"800bb715-4fac-4066-bc3b-57c2987c165b",{"id":34,"url":539,"linktype":88,"fieldtype":89,"cached_url":539},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fanimated-templates\u002Fillustrated-vector-agency-ideas-ad\u002F","Get this template","BlogTwoColumnTemplatesItem",{"_uid":543,"image":544,"button":548,"component":541},"b43dae9f-5c33-423f-93fd-d66efd5d0294",{"id":545,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":546,"copyright":34,"fieldtype":36,"meta_data":547,"is_external_url":16},17475473,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1019x1020\u002Fd881951188\u002Ffilters_format-webp-_quality-75-2.webp",{},[549],{"_uid":550,"icon":34,"link":551,"size":90,"text":540,"type":92,"component":93},"78651033-1ec1-47b5-a7c7-92405374d872",{"id":34,"url":552,"linktype":88,"fieldtype":89,"cached_url":552},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fanimated-templates\u002Fcreative-agency-showreel\u002F","BlogTwoColumnTemplates",{"type":98,"attrs":555,"content":556},{"level":100},[557],{"text":558,"type":59,"marks":559},"5 styles of animation",[560],{"type":68},{"type":55,"content":562},[563,565],{"text":564,"type":59},"Under the umbrella of animation, there are ",{"text":566,"type":59,"marks":567},"five main styles.",[568],{"type":68},{"type":55,"content":570},[571],{"text":572,"type":59},"Each one has different costs, uses, and requirements, and together, they are responsible for the entire world of graphics that we know, love, and use today.",{"type":55,"content":574},[575],{"text":576,"type":59},"Here are the five types of animation techniques.",{"type":98,"attrs":578,"content":579},{"level":168},[580],{"text":581,"type":59,"marks":582},"1. Traditional animation",[583],{"type":68},{"type":55,"content":585},[586,588,592,594,598,600,604],{"text":587,"type":59},"Are you familiar with ",{"text":589,"type":59,"marks":590},"Tarzan ",[591],{"type":124},{"text":593,"type":59},"(1999)? ",{"text":595,"type":59,"marks":596},"The Lion King ",[597],{"type":124},{"text":599,"type":59},"(1994)? ",{"text":601,"type":59,"marks":602},"Pinocchio ",[603],{"type":124},{"text":605,"type":59},"(1940)? Well, those are all made using traditional animation methods.",{"type":55,"content":607},[608,610,614],{"text":609,"type":59},"Traditional animation is a technique in which each frame is ",{"text":611,"type":59,"marks":612},"drawn by hand",[613],{"type":68},{"text":615,"type":59},". It can also be known as hand-drawn animation or cel animation, and until the age of computer animation, it was the dominant type of animation used in cinema.",{"type":76,"attrs":617},{"id":78,"body":618},[619],{"src":620,"_uid":621,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002Fie53R2HEZ6g?feature=oembed","i-6643561a-5b94-41a8-b409-0a1dd6f72828",{"type":98,"attrs":623,"content":624},{"level":168},[625],{"text":626,"type":59,"marks":627},"2. Motion graphics",[628],{"type":68},{"type":55,"content":630},[631,633,637],{"text":632,"type":59},"As explained above, this is a subgenre of animation that turns a ",{"text":634,"type":59,"marks":635},"still image into a moving one.",[636],{"type":68},{"text":638,"type":59}," However, the image rarely has a story or an emotive edge.",{"type":76,"attrs":640},{"id":78,"body":641},[642],{"src":643,"_uid":644,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FBR5IuoxNJUU?start=3&feature=oembed","i-93aca940-ed35-4c93-a9da-2565963e1111",{"type":98,"attrs":646,"content":647},{"level":168},[648],{"text":649,"type":59,"marks":650},"3. Stop motion animation",[651],{"type":68},{"type":55,"content":653},[654,656,660,662,666],{"text":655,"type":59},"This ",{"text":657,"type":59,"marks":658},"frame-by-frame",[659],{"type":68},{"text":661,"type":59}," movement of objects and figures creates an ",{"text":663,"type":59,"marks":664},"illusion of fluid movement",[665],{"type":68},{"text":667,"type":59},". This manual technique allows for any kind of physical item to star in a picture, as long as it keeps still, of course.",{"type":55,"content":669},[670,672,679],{"text":671,"type":59},"Though incredibly delicate and time-consuming, ",{"text":673,"type":59,"marks":674},"stop motion animation",[675,678],{"type":131,"attrs":676},{"href":677,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fstop-motion\u002F",{"type":137},{"text":680,"type":59}," is a popular and beautiful art form. ",{"type":76,"attrs":682},{"id":78,"body":683},[684,687,689],{"_uid":685,"emoji":34,"bgColor":47,"markdown":686,"component":152},"i-d920a233-4196-4e03-83fe-97365df2b56c","It was the style championed in films such as *Fantastic Mr. Fox* (2009) and *Coraline* (2009)",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":688,"initial":155,"component":156,"backgroundColor":157},"i-0ff5e3d7-6f9a-4311-9541-cfd45348ae7d",{"src":690,"_uid":691,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002Fn2igjYFojUo?feature=oembed","i-95568d25-63cb-4a2f-8093-cc28f130439a",{"type":98,"attrs":693,"content":694},{"level":168},[695],{"text":696,"type":59,"marks":697},"4. 2D animation",[698],{"type":68},{"type":55,"content":700},[701,708,710],{"text":702,"type":59,"marks":703},"Animating in 2D",[704,707],{"type":131,"attrs":705},{"href":706,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002F2d-animation\u002F",{"type":137},{"text":709,"type":59}," is probably the most common style of animation and refers to two-dimensional graphics that are rapidly sequenced to create the ",{"text":711,"type":59,"marks":712},"illusion of lifelike movement.",[713],{"type":68},{"type":55,"content":715},[716,718,724],{"text":717,"type":59},"Graphics drawn by hand are often categorized as traditional animation. But they can also be produced using ",{"text":719,"type":59,"marks":720},"animation software",[721,723],{"type":131,"attrs":722},{"href":356,"uuid":134,"anchor":134,"target":135,"linktype":88},{"type":137},{"text":243,"type":59},{"type":76,"attrs":726},{"id":78,"body":727},[728],{"src":729,"_uid":730,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002F2tC2Q2xphRQ?start=2&feature=oembed","i-8bf7f3d2-5ad9-4f83-88d3-5604874fef73",{"type":98,"attrs":732,"content":733},{"level":168},[734],{"text":735,"type":59,"marks":736},"5. 3D animation",[737],{"type":68},{"type":55,"content":739},[740,742,746,748,752,754,758,760,764],{"text":741,"type":59},"This refers to graphics modeled in a ",{"text":743,"type":59,"marks":744},"three-dimensional virtual environment",[745],{"type":68},{"text":747,"type":59}," and then animated. It’s the most-used style in the animation industry today, and it has inspired movies such as ",{"text":749,"type":59,"marks":750},"Toy Story ",[751],{"type":124},{"text":753,"type":59},"(1995), ",{"text":755,"type":59,"marks":756},"Monsters Inc. ",[757],{"type":124},{"text":759,"type":59},"(2001), and ",{"text":761,"type":59,"marks":762},"Frozen ",[763],{"type":124},{"text":765,"type":59},"(2013).",{"type":55,"content":767},[768,770,774,776,783],{"text":769,"type":59},"Designers specializing in 3D animation begin by conceptualizing a character or object, creating a ",{"text":771,"type":59,"marks":772},"to-scale model",[773],{"type":68},{"text":775,"type":59},", and ",{"text":777,"type":59,"marks":778},"using 3D animation software",[779,782],{"type":131,"attrs":780},{"href":781,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-software\u002F",{"type":137},{"text":784,"type":59}," to bring it to life.",{"type":55,"content":786},[787,789,793],{"text":788,"type":59},"Integrating the 3D model into the digital environment decked out with special effects allows them to watch how it responds to and ",{"text":790,"type":59,"marks":791},"acts in a 360° space",[792],{"type":68},{"text":794,"type":59},", producing a pretty darn accurate end product.",{"type":76,"attrs":796},{"id":78,"body":797},[798],{"src":799,"_uid":800,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FbwzLiQZDw2I?feature=oembed","i-ef7b3f2e-d557-4ff6-bcda-24b75a9854d4",{"type":98,"attrs":802,"content":803},{"level":100},[804],{"text":805,"type":59,"marks":806},"Motion graphics vs. animation: a comparison",[807],{"type":68},{"type":55,"content":809},[810,812],{"text":811,"type":59},"Now that you understand the key differences, let's compare both modes so that you can pinpoint which ",{"text":813,"type":59,"marks":814},"best suits your requirements.",[815],{"type":68},{"type":76,"attrs":817},{"id":78,"body":818},[819],{"_uid":820,"image":821,"title":828,"button":829,"component":833,"description":834},"i-9f661ae6-4995-4e42-b38b-9acc277db0eb",[822],{"_uid":823,"image":824,"imageAlt":39,"component":39},"a34791cc-3805-497c-8c58-f3a5a93df2a9",{"id":825,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":826,"copyright":34,"fieldtype":36,"meta_data":827,"is_external_url":16},17423592,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F688x488\u002Ff85f7be569\u002Fsnippet-banner-image.png",{},"Bring motion in-house",[830],{"_uid":831,"icon":34,"link":832,"size":90,"text":91,"type":92,"component":93},"efcb819f-5ec6-41ae-b270-8b5898ef1319",{"id":34,"url":87,"linktype":88,"fieldtype":89,"cached_url":87},"BlogComponentBigCta","Animate marketing assets in seconds with Linearity Move.",{"type":98,"attrs":836,"content":837},{"level":168},[838],{"text":839,"type":59,"marks":840},"Statistics vs. narratives",[841],{"type":68},{"type":55,"content":843},[844,846,850],{"text":845,"type":59},"Motion graphics tend to be less captivating than animation. They simply aim to enhance the delivery of a selling point, statistic, or instruction, while animation concentrates on ",{"text":847,"type":59,"marks":848},"crafting a narrative",[849],{"type":68},{"text":851,"type":59}," and developing characters.",{"type":55,"content":853},[854,856,860],{"text":855,"type":59},"A successful animation connects with its audience, tugs at their heartstrings, and tells a story. Meanwhile, a functioning motion graphic merely ",{"text":857,"type":59,"marks":858},"informs, teaches, or instructs",[859],{"type":68},{"text":861,"type":59}," them.",{"type":76,"attrs":863},{"id":78,"body":864},[865],{"_uid":866,"emoji":34,"bgColor":47,"markdown":867,"component":152},"i-97fbedf1-fcbe-44a5-a23d-1515fc90729d","If the animated picture you’re looking at tells a gripping story or enhances a narrative, chances are you have an animation and not a motion graphic.",{"type":98,"attrs":869,"content":870},{"level":168},[871],{"text":872,"type":59,"marks":873},"Simple vs. complex",[874],{"type":68},{"type":55,"content":876},[877,879,883],{"text":878,"type":59},"Generally speaking, motion graphics call for ",{"text":880,"type":59,"marks":881},"less complex designs than animation",[882],{"type":68},{"text":243,"type":59},{"type":55,"content":885},[886],{"text":887,"type":59},"Now, don’t get it twisted. This doesn’t mean that designing them is a piece of cake. It just means that creating a superbly effective motion graphic usually requires fewer resources.",{"type":55,"content":889},[890,892],{"text":891,"type":59},"For example, do you want to design a pop-out title for your company’s introductory video? With the right software, you can likely do so swiftly and with ",{"text":893,"type":59,"marks":894},"little to no complications.",[895],{"type":68},{"type":55,"content":897},[898],{"text":899,"type":59},"If you’re hoping to produce a captivating animated feature from start to finish, one that meets its function expertly just like the pop-out title on your company’s introductory video did, then you’ll need an extensive skillset, ample resources, and an empty calendar.",{"type":98,"attrs":901,"content":902},{"level":168},[903],{"text":904,"type":59,"marks":905},"Reasonably priced vs. expensive",[906],{"type":68},{"type":55,"content":908},[909,911,915,917],{"text":910,"type":59},"As mentioned above, designing an animation that meets its function tends to be more ",{"text":912,"type":59,"marks":913},"time-consuming and complex",[914],{"type":68},{"text":916,"type":59}," than creating a satisfactory motion graphic. Producing a motion graphic requires less specific input and is thus generally ",{"text":918,"type":59,"marks":919},"less expensive.",[920],{"type":68},{"type":76,"attrs":922},{"id":78,"body":923},[924],{"_uid":925,"emoji":926,"bgColor":47,"markdown":927,"component":152},"i-654028d3-72ec-4e82-88c5-6341f438abee","💡","With the increasing use of artificial intelligence in animation creation, you can expect to see the current high prices [decrease by around 30%](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-statistics\u002F).",{"type":98,"attrs":929,"content":930},{"level":168},[931],{"text":932,"type":59,"marks":933},"2D vs. 3D",[934],{"type":68},{"type":55,"content":936},[937,939,943],{"text":938,"type":59},"Another distinguishing feature between animation and motion graphics is their difference in dimensions. While animation can refer to ",{"text":940,"type":59,"marks":941},"both 2D and 3D graphics,",[942],{"type":68},{"text":944,"type":59}," things like banners and GIFs are almost exclusively comprised of 2D images.",{"type":55,"content":946},[947,949,953],{"text":948,"type":59},"While this difference may result in motion graphics appearing less riveting than the realistic graphics defined by animation, that isn’t necessarily a bad thing. A motion graphic isn't going to capture your heart or seem lifelike. It serves to ",{"text":950,"type":59,"marks":951},"direct and inform",[952],{"type":68},{"text":243,"type":59},{"type":55,"content":955},[956],{"text":957,"type":59},"A 2D design is often easier to digest and understand, enabling the viewer to promptly follow its instructions and the motion graphic to meet its goal.",{"type":55,"content":959},[960,962,966],{"text":961,"type":59},"However, 3D motion graphics is no longer limited to high-budget productions and we are seeing this trend become increasingly common. With user-friendly 3D software becoming more accessible, we can expect a",{"text":963,"type":59,"marks":964}," surge in 3D elements",[965],{"type":68},{"text":967,"type":59}," seamlessly integrated into motion graphics projects.",{"type":76,"attrs":969},{"id":78,"body":970},[971],{"_uid":972,"markdown":973,"component":974},"i-33a9c080-fab4-4166-b998-37c5c96c8ded","\"If we are talking motion graphic trends, then I predict the following:  \n1) 3D textures: using 3D textures in a 2D animation environments.  \n2) Experimental minimalism: simple shapes and high contrast colors in a minimalist composition to avoid distractions.”—Maddy Zoli, Senior Designer at Linearity","BlogComponentQuote",{"type":98,"attrs":976,"content":977},{"level":168},[978],{"text":979,"type":59,"marks":980},"Accessory vs. main focus",[981],{"type":68},{"type":55,"content":983},[984,986,990,992,996],{"text":985,"type":59},"Generally speaking, motion graphics tend to ",{"text":987,"type":59,"marks":988},"integrate over preexisting live-action",[989],{"type":68},{"text":991,"type":59}," or real-life footage, such as a video or website. However, animations, on the other hand, tend to exist as ",{"text":993,"type":59,"marks":994},"standalone imagery",[995],{"type":68},{"text":997,"type":59}," over a generated background of other animations.",{"type":55,"content":999},[1000],{"text":1001,"type":59},"However, in film title design, motion graphics take center stage. ",{"type":55,"content":1003},[1004],{"text":1005,"type":59},"An additional difference is that motion graphics developed out of experiments in computer graphics, whereas animation developed out of art and comics",{"type":98,"attrs":1007,"content":1008},{"level":100},[1009],{"text":1010,"type":59,"marks":1011},"A quick summary table of the differences",[1012],{"type":68},{"type":76,"attrs":1014},{"id":78,"body":1015},[1016],{"_uid":1017,"content":1018,"component":1093,"showHeader":1094},"i-04a9f654-8634-432c-bf36-e5ee4c115e6d",{"tbody":1019,"thead":1082,"fieldtype":1092},[1020,1034,1046,1058,1070],{"_uid":1021,"body":1022,"component":1033},"ec96d931-f500-414d-934f-0d43e3eed6df",[1023,1027,1030],{"_uid":1024,"value":1025,"component":1026},"5f9394a7-e40f-4463-942b-ac37ec4a278a","Focus","_table_col",{"_uid":1028,"value":1029,"component":1026},"3463dee5-ea3c-4b55-8f89-360da48bdc3d","Statistics and instructions",{"_uid":1031,"value":1032,"component":1026},"4007a6f2-1d4e-4e6f-98b4-e56ab80509e3","Narratives","_table_row",{"_uid":1035,"body":1036,"component":1033},"323a099d-a31a-4c12-96f4-c5fd666c3ee9",[1037,1040,1043],{"_uid":1038,"value":1039,"component":1026},"22d84fac-4bb6-42a5-a996-0dd4c5606f94","Complexity",{"_uid":1041,"value":1042,"component":1026},"6aa518a8-6c81-4ed8-b76a-44aa4d5ff99b","Simple",{"_uid":1044,"value":1045,"component":1026},"93070c70-86a0-4ccb-961c-28b9b0522d96","Complex",{"_uid":1047,"body":1048,"component":1033},"52f78f03-b511-4ad5-b231-e93e5387c938",[1049,1052,1055],{"_uid":1050,"value":1051,"component":1026},"dd09cdc7-f6f8-41db-b178-d27c20cf4999","Cost",{"_uid":1053,"value":1054,"component":1026},"b9ff74fa-27f0-4e13-a36d-eb8ed13cf9e6","Reasonably priced",{"_uid":1056,"value":1057,"component":1026},"10977453-5ee5-456c-a97f-836abf08b1cc","Expensive",{"_uid":1059,"body":1060,"component":1033},"00dec5c4-432c-4e7d-89ba-1301bed2e6e1",[1061,1064,1067],{"_uid":1062,"value":1063,"component":1026},"0ca0ab3c-dcc5-46e8-8a94-e15531fb5717","Dimension",{"_uid":1065,"value":1066,"component":1026},"3621a623-5b2b-4742-ac2e-e2cd7a018490","Mainly 2D",{"_uid":1068,"value":1069,"component":1026},"b6308d44-4a5a-49df-a1db-1299e3a0cb21","2D and 3D",{"_uid":1071,"body":1072,"component":1033},"76330df8-093b-405d-ad69-6642d2195288",[1073,1076,1079],{"_uid":1074,"value":1075,"component":1026},"85916b26-df55-421f-9a99-b6a5ad662d6e","Role",{"_uid":1077,"value":1078,"component":1026},"4eebe3d9-9c05-4589-9ff2-9fa1e12e8041","Accessory (but not always)",{"_uid":1080,"value":1081,"component":1026},"b6ee8eea-1876-4cba-9f71-3a0a75bcb6c9","Main focus",[1083,1086,1089],{"_uid":1084,"value":34,"component":1085},"7e320148-24ca-4b1d-8929-2b9d6b1eb3ed","_table_head",{"_uid":1087,"value":1088,"component":1085},"5c084b05-c922-4986-bae1-1d460cc7b87a","Motion graphics",{"_uid":1090,"value":1091,"component":1085},"35505487-7977-4f63-b0a9-4fa5d2ec6350","Animation","table","BlogTableComponent",true,{"type":98,"attrs":1096,"content":1097},{"level":100},[1098],{"text":1099,"type":59,"marks":1100},"The software used for both",[1101],{"type":68},{"type":55,"content":1103},[1104,1106,1110],{"text":1105,"type":59},"Years ago, graphic designers used only physical tools to create scenes, characters, or accessories. Today, animators and graphic artists alike have a huge",{"text":1107,"type":59,"marks":1108}," range of digital tools",[1109],{"type":68},{"text":1111,"type":59}," at their fingertips that allow them to produce clean, functional designs promptly. Here are some of our favorite tools used for both:",{"type":175,"content":1113},[1114,1136,1142,1148,1154],{"type":178,"content":1115},[1116],{"type":55,"content":1117},[1118,1125,1127,1134],{"text":1119,"type":59,"marks":1120},"Linearity Curve",[1121,1124],{"type":131,"attrs":1122},{"href":1123,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fcurve\u002F",{"type":137},{"text":1126,"type":59}," and ",{"text":1128,"type":59,"marks":1129},"Linearity Move",[1130,1133],{"type":131,"attrs":1131},{"href":1132,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fmove\u002F",{"type":137},{"text":1135,"type":59}," (used together as a powerful combination)",{"type":178,"content":1137},[1138],{"type":55,"content":1139},[1140],{"text":1141,"type":59},"MAYA",{"type":178,"content":1143},[1144],{"type":55,"content":1145},[1146],{"text":1147,"type":59},"Blender",{"type":178,"content":1149},[1150],{"type":55,"content":1151},[1152],{"text":1153,"type":59},"Animate",{"type":178,"content":1155},[1156],{"type":55,"content":1157},[1158],{"text":1159,"type":59},"Adobe After Effects",{"type":76,"attrs":1161},{"id":78,"body":1162},[1163,1166,1168],{"src":1164,"_uid":1165,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FjcLFCSjFK08","i-9b16c736-2083-44fd-b528-b2a6cdae05c2",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":1167,"initial":155,"component":156,"backgroundColor":157},"i-ae4db9ab-32ce-415b-9163-985ff24053af",{"_uid":1169,"emoji":34,"bgColor":47,"markdown":1170,"component":152},"i-d0961a2a-d344-4951-b763-e82da317db28","Interested in using our graphic design and animation tools? Check out [our pricing](https:\u002F\u002Fwww.linearity.io\u002Fpricing\u002F) here. Spoiler alert: you can try our tools for free.",{"type":98,"attrs":1172,"content":1173},{"level":100},[1174],{"text":1175,"type":59,"marks":1176},"Which technique should you use?",[1177],{"type":68},{"type":55,"content":1179},[1180,1182,1186],{"text":1181,"type":59},"Now that you’re up to speed on all things motion graphics vs animation, it’s time to pinpoint the mode that will best leverage your skill set and meet your requirements. Below are some ",{"text":1183,"type":59,"marks":1184},"key questions",[1185],{"type":68},{"text":1187,"type":59}," to consider before you make your pick.",{"type":98,"attrs":1189,"content":1190},{"level":168},[1191],{"text":1192,"type":59,"marks":1193},"Do you want your graphic to tell a story?",[1194],{"type":68},{"type":55,"content":1196},[1197],{"text":1198,"type":59},"If you answered yes, you should probably go for animation.",{"type":55,"content":1200},[1201,1202,1206,1208,1215],{"text":1091,"type":59},{"text":1203,"type":59,"marks":1204}," breathes life into a character",[1205],{"type":68},{"text":1207,"type":59},". It enables viewers to connect with the characters and their stories on an emotional level. Take, for example, ",{"text":1209,"type":59,"marks":1210},"Studio Ghibli's masterpieces",[1211,1214],{"type":131,"attrs":1212},{"href":1213,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fstudio-ghibli",{"type":137},{"text":359,"type":59},{"type":55,"content":1217},[1218],{"text":1219,"type":59},"Ghibli characters aren't just drawn; they're animated with meticulous attention to detail. Subtle movements like a furrowed brow, a trembling hand, or the way hair blows in the wind all contribute to conveying emotions and personality.  This makes them feel real and relatable, even if they're fantastical creatures like Totoro or No-Face.",{"type":76,"attrs":1221},{"id":78,"body":1222},[1223,1226,1228],{"src":1224,"_uid":1225,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FGAp2_0JJskk?feature=oembed","i-82bf4991-dd6e-4480-ae0d-a631552a6463",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":1227,"initial":155,"component":156,"backgroundColor":157},"i-69c4a0af-2186-4804-b7de-77cac87fd414",{"_uid":1229,"emoji":34,"bgColor":47,"markdown":1230,"component":152},"i-92d3969d-bb21-4756-9aa1-01aa06bc01b3","Animation will make your narrative more realistic and captivating. So, if you aim to take your audience on a journey, animation is the right medium for you.",{"type":98,"attrs":1232,"content":1233},{"level":168},[1234],{"text":1235,"type":59,"marks":1236},"Do you want your graphics to be the focus of your media?",[1237],{"type":68},{"type":55,"content":1239},[1240],{"text":1241,"type":59},"If you answered no, we suggest you opt for motion graphics.",{"type":55,"content":1243},[1244,1246,1250],{"text":1245,"type":59},"3D animations are made to captivate, and thus, they tend to steal the show. If you’re merely looking to enhance your pre-existing website or instructional video, ",{"text":1247,"type":59,"marks":1248},"keep things simple",[1249],{"type":68},{"text":1251,"type":59}," with a functional motion graphic.",{"type":98,"attrs":1253,"content":1254},{"level":168},[1255],{"text":1256,"type":59,"marks":1257},"Are you using your animated graphics to instruct or teach viewers?",[1258],{"type":68},{"type":55,"content":1260},[1261,1263,1267],{"text":1262,"type":59},"If you answered yes, we advise",{"text":1264,"type":59,"marks":1265}," incorporating motion graphics",[1266],{"type":68},{"text":1268,"type":59}," into your presentation, video, or image. Their simple nature makes them fantastic learning aids and visual cues.",{"type":76,"attrs":1270},{"id":78,"body":1271},[1272],{"_uid":1273,"emoji":34,"bgColor":47,"markdown":1274,"component":152},"i-720924ae-aa09-46b1-8425-b091536714c9","If you’re preparing an animated presentation, stand out from the crowd by including some captivating motion design.",{"type":98,"attrs":1276,"content":1277},{"level":168},[1278],{"text":1279,"type":59,"marks":1280},"Will your graphic be used for corporate branding purposes?",[1281],{"type":68},{"type":55,"content":1283},[1284],{"text":1285,"type":59},"If you answered no, then consider using animation. If you answered yes, it’s motion graphics for you.",{"type":55,"content":1287},[1288,1290,1294],{"text":1289,"type":59},"While the vivid and catchy nature of a cartoon or 3D object may be enticing, it can also be labeled as fantastical, distracting, or childlike, thereby making it ",{"text":1291,"type":59,"marks":1292},"unsuitable for certain projects",[1293],{"type":68},{"text":1295,"type":59}," or settings.",{"type":55,"content":1297},[1298,1300,1307],{"text":1299,"type":59},"That’s why we recommend using plain 2D graphics for a project that is rooted in professional settings such as an office, university, or informative website. You're probably already familiar with the ",{"text":1301,"type":59,"marks":1302},"2D corporate illustration style",[1303,1306],{"type":131,"attrs":1304},{"href":1305,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcorporate-illustrations",{"type":137},{"text":243,"type":59},{"type":55,"content":1309},[1310],{"text":1311,"type":59},"However, animation does have its place for some corporate purposes and can be particularly useful for training or when used in conjunction with motion graphics to make explainer videos.",{"type":76,"attrs":1313},{"id":78,"body":1314},[1315],{"src":1316,"_uid":1317,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FuGPXaDaNla0?feature=oembed","i-c91544cd-3070-4b9b-a436-51e9116fcc1c",{"type":98,"attrs":1319,"content":1320},{"level":100},[1321],{"text":1322,"type":59,"marks":1323},"Animation vs. motion graphics as a career",[1324],{"type":68},{"type":55,"content":1326},[1327,1329],{"text":1328,"type":59},"Hopefully, at this point in the article, you’ve realized that animation and motion design are different. So, it should be no surprise that they offe",{"text":1330,"type":59,"marks":1331},"r diverse and exciting career paths. ",[1332],{"type":68},{"type":55,"content":1334},[1335],{"text":1336,"type":59},"Here's a breakdown of some key roles and the skillsets needed to thrive in each:",{"type":98,"attrs":1338,"content":1339},{"level":168},[1340],{"text":1341,"type":59,"marks":1342},"Motion graphics careers",[1343],{"type":68},{"type":175,"content":1345},[1346,1381,1391],{"type":178,"content":1347},[1348],{"type":55,"content":1349},[1350,1358,1361,1363,1370,1372,1379],{"text":1351,"type":59,"marks":1352},"Motion graphics designer",[1353,1356,1357],{"type":131,"attrs":1354},{"href":1355,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fmotion-designer\u002F",{"type":68},{"type":137},{"text":325,"type":59,"marks":1359},[1360],{"type":68},{"text":1362,"type":59}," These artists create animated visuals for various purposes, like marketing videos, explainer videos, and title sequences. They require strong graphic design skills, an understanding of ",{"text":1364,"type":59,"marks":1365},"animation principles",[1366,1369],{"type":131,"attrs":1367},{"href":1368,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fprinciples-of-animation",{"type":137},{"text":1371,"type":59},", proficiency in motion graphics software, and the ability to communicate ideas visually so that they can bring graphic elements and ",{"text":1373,"type":59,"marks":1374},"any typography",[1375,1378],{"type":131,"attrs":1376},{"href":1377,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-animate-text\u002F",{"type":137},{"text":1380,"type":59}," to life.",{"type":178,"content":1382},[1383],{"type":55,"content":1384},[1385,1389],{"text":1386,"type":59,"marks":1387},"3D motion graphics artist:",[1388],{"type":68},{"text":1390,"type":59}," This role requires 3D software expertise to create and animate 3D models for motion graphics projects. Skills in lighting, texturing, and rendering are also essential.",{"type":178,"content":1392},[1393],{"type":55,"content":1394},[1395,1399,1401,1408],{"text":1396,"type":59,"marks":1397},"Kinetic typographer:",[1398],{"type":68},{"text":1400,"type":59}," Specialists in animating text, ",{"text":1402,"type":59,"marks":1403},"kinetic typographers",[1404,1407],{"type":131,"attrs":1405},{"href":1406,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fkinetic-typography\u002F",{"type":137},{"text":1409,"type":59}," create engaging and informative text-based animations. They require strong typography skills, an understanding of animation principles, and proficiency in motion graphics software.",{"type":98,"attrs":1411,"content":1412},{"level":168},[1413],{"text":1091,"type":59,"marks":1414},[1415],{"type":68},{"type":175,"content":1417},[1418,1428,1447,1465],{"type":178,"content":1419},[1420],{"type":55,"content":1421},[1422,1426],{"text":1423,"type":59,"marks":1424},"Animator (2D or 3D):",[1425],{"type":68},{"text":1427,"type":59}," Animators bring characters and objects to life with movement and expression. They require strong drawing\u002Fmodeling skills, an understanding of animation principles (timing, spacing, etc.), and the ability to collaborate effectively.",{"type":178,"content":1429},[1430],{"type":55,"content":1431},[1432,1436,1438,1445],{"text":1433,"type":59,"marks":1434},"Character designer:",[1435],{"type":68},{"text":1437,"type":59}," ",{"text":1439,"type":59,"marks":1440},"Character designers",[1441,1444],{"type":131,"attrs":1442},{"href":1443,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcharacter-design\u002F",{"type":137},{"text":1446,"type":59}," are responsible for creating characters' visual identities. They need impressive drawing skills, an understanding of anatomy and character development, and the ability to translate ideas into visually appealing characters.",{"type":178,"content":1448},[1449],{"type":55,"content":1450},[1451,1455,1456,1463],{"text":1452,"type":59,"marks":1453},"Storyboarding artist:",[1454],{"type":68},{"text":1437,"type":59},{"text":1457,"type":59,"marks":1458},"Storyboard animation artists",[1459,1462],{"type":131,"attrs":1460},{"href":1461,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fstoryboarding-in-animation\u002F",{"type":137},{"text":1464,"type":59}," visually map out the narrative flow of an animation project. They require storytelling skills, the ability to translate scripts into visuals, and a good understanding of filmmaking techniques.",{"type":178,"content":1466},[1467],{"type":55,"content":1468},[1469,1473],{"text":1470,"type":59,"marks":1471},"Concept artist:",[1472],{"type":68},{"text":1474,"type":59}," Concept artists set the visual tone for an animation project, creating initial sketches and paintings of characters, environments, and props. They need a strong imagination, a broad knowledge of design principles, and the ability to translate ideas into compelling visuals.",{"type":55,"content":1476},[1477,1479,1486,1487,1494],{"text":1478,"type":59},"Breaking into either of these careers can be tough if you don’t have the correct skillset. There are ",{"text":1480,"type":59,"marks":1481},"plenty of animation tips",[1482,1485],{"type":131,"attrs":1483},{"href":1484,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-tips\u002F",{"type":137},{"text":1126,"type":59},{"text":1488,"type":59,"marks":1489},"various animation courses",[1490,1493],{"type":131,"attrs":1491},{"href":1492,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-courses\u002F",{"type":137},{"text":1495,"type":59}," available (free and paid) to help you brush up on anything you feel may be lacking.",{"type":55,"content":1497},[1498,1500,1504],{"text":1499,"type":59},"These resources are helpful for novice animators and motion graphic designers, and even those who consider themselves pros but want to ",{"text":1501,"type":59,"marks":1502},"expand their knowledge",[1503],{"type":68},{"text":1505,"type":59}," and keep their skills fresh.",{"type":98,"attrs":1507,"content":1508},{"level":168},[1509],{"text":1510,"type":59,"marks":1511},"Shared skills",[1512],{"type":68},{"type":55,"content":1514},[1515,1517,1521,1523,1530,1532,1539],{"text":1516,"type":59},"Both animation and motion graphics require a ",{"text":1518,"type":59,"marks":1519},"solid understanding of art fundamentals ",[1520],{"type":68},{"text":1522,"type":59},"(color theory, composition, etc.), ",{"text":1524,"type":59,"marks":1525},"strong creative skills",[1526,1529],{"type":131,"attrs":1527},{"href":1528,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-improve-creativity\u002F",{"type":137},{"text":1531,"type":59},", and visual storytelling. Excellent communication and collaboration skills are crucial for working effectively within ",{"text":1533,"type":59,"marks":1534},"creative teams",[1535,1538],{"type":131,"attrs":1536},{"href":1537,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fbusiness\u002Fsolutions\u002Fcreative-teams-design\u002F",{"type":137},{"text":243,"type":59},{"type":98,"attrs":1541,"content":1542},{"level":100},[1543],{"text":1544,"type":59,"marks":1545},"Key takeaways",[1546],{"type":68},{"type":55,"content":1548},[1549,1551,1555],{"text":1550,"type":59},"Whether you opt for a delightful animation or a sharp motion graphic, the most effective graphics enhance your project and yield results. Any animation that ",{"text":1552,"type":59,"marks":1553},"reaches its purpose",[1554],{"type":68},{"text":1556,"type":59}," (education, information, entertainment, etc.) is a successful design.‍",{"type":55,"content":1558},[1559,1561,1567],{"text":1560,"type":59},"Ready to take your graphic design creations to the next level? ",{"text":1119,"type":59,"marks":1562},[1563,1566],{"type":131,"attrs":1564},{"href":1565,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Flinearity.io\u002Fget-started",{"type":137},{"text":1568,"type":59}," puts all the design tools you need in your hands, whether you prefer creating on Mac, iPad, or iPhone.",{"type":55,"content":1570},[1571,1576],{"text":1128,"type":59,"marks":1572},[1573,1575],{"type":131,"attrs":1574},{"href":1132,"uuid":134,"anchor":134,"target":135,"linktype":88},{"type":137},{"text":1577,"type":59}," removes the barrier between static design and animation. You can effortlessly add motion to your static graphics and create dynamic presentations, eye-catching marketing materials, or engaging announcement posts.",{"type":55,"content":1579},[1580,1582,1589],{"text":1581,"type":59},"Get started for free below, or check out our ",{"text":1583,"type":59,"marks":1584},"Pro and Org plans",[1585,1588],{"type":131,"attrs":1586},{"href":1587,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fpricing\u002F",{"type":137},{"text":243,"type":59},{"type":76,"attrs":1591},{"id":78,"body":1592},[1593,1604,1607],{"_uid":1594,"image":1595,"title":828,"button":1600,"component":833,"description":834},"i-a9e2388c-0282-4070-8434-750983a2a5a0",[1596],{"_uid":1597,"image":1598,"imageAlt":39,"component":39},"47a2f329-4b30-4e76-878e-bac2d2221f16",{"id":825,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":826,"copyright":34,"fieldtype":36,"meta_data":1599,"is_external_url":16},{},[1601],{"_uid":1602,"icon":34,"link":1603,"size":90,"text":91,"type":92,"component":93},"c2334af9-37e3-4e5f-aec5-dc3958080d68",{"id":34,"url":87,"linktype":88,"fieldtype":89,"cached_url":87},{"lg":34,"md":34,"sm":34,"xl":1605,"xs":34,"xl2":34,"xl3":34,"_uid":1606,"initial":155,"component":156,"backgroundColor":157},"40","i-41b0276e-8ca1-49de-bc12-9ab4261f723a",{"_uid":1608,"component":1609,"questions":1610},"i-323fba5c-e136-41f6-a9b1-632ffa7b1514","BlogFaqSection",[1611,1612,1613,1614,1615,1616],"a857e6eb-2397-438e-8cbe-ec4dfcc25f67","11268a7b-e0f2-46b1-9df2-b4d91276456a","032fa9c0-3ef0-40dc-919f-544dc283bae2","4d0c1b30-8e41-4c2d-a7e4-a32c5fc627e3","6b0a4207-890d-4394-9eff-0d6299ca80aa","52182f27-143d-4d8b-b234-586d9f35bcae","RichtextComponent","BlogPage",{"id":1620,"alt":44,"name":34,"focus":34,"title":44,"source":34,"filename":1621,"copyright":34,"fieldtype":36,"meta_data":1622,"is_external_url":16},18932104,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F9c29738ea2\u002Fmotion-graphics-vs-animation_thumbnail.png",{},{"id":1624,"filename":1625,"fieldtype":36,"is_external_url":16},18540915,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fbbbc97a1d4\u002Fmotion-graphics-vs-animation-newblogcover.png","Your Next Career Move: Motion Graphics vs. Animation","2024-05-16 12:46","In this article, we break down the differences, applications, and strengths of motion graphics and animation.","motion-graphics-vs-animation","blog\u002Fmotion-graphics-vs-animation",490,[],529362778,"417d1404-4b44-41d5-bce6-c08d40092271","2024-12-09T16:05:40.448Z","default",[],{"id":134,"alt":134,"name":34,"focus":134,"title":134,"source":134,"filename":34,"copyright":134,"fieldtype":36,"meta_data":1639},{},"education","design-resources","blog\u002Ftag\u002Fdesign-resources",-10,[],529362804,"c8de2843-2dc2-4eff-b815-927828742f67","2024-12-09T16:05:25.762Z",[],"91abeeff-b7d7-4ba7-8811-f66fedd22b8c",[1651],{"_uid":1652,"image":1653,"imageAlt":1657,"component":39},"733614fe-fafd-46bb-a51e-c7a063f7c37a",{"id":1654,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":1655,"copyright":34,"fieldtype":36,"meta_data":1656,"is_external_url":16},18459284,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F6ce7eea0a3\u002F7_strategies_for_optimizing_your_hybrid_workplace_main_image.jpg",{},"7 strategies for optimizing your hybrid workplace Blog Hero Image","7 strategies for optimizing your hybrid workplace",[1660],{"name":1661,"created_at":1662,"published_at":1663,"updated_at":1664,"id":1665,"uuid":1666,"content":1667,"slug":1678,"full_slug":1679,"sort_by_date":134,"position":1680,"tag_list":1681,"is_startpage":16,"parent_id":1682,"meta_data":134,"group_id":1683,"first_published_at":1684,"release_id":134,"lang":1636,"path":134,"alternates":1685,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Sharné McDonald","2024-08-16T08:12:12.243Z","2026-09-05T00:11:16.289Z","2026-09-05T00:11:16.302Z",536404089,"26c4442c-0fbe-4855-95ec-d409af7af3f4",{"_uid":1668,"name":1661,"image":1669,"socials":1673,"position":1674,"component":1675,"description":1676,"otherAuthors":1677},"72ff7a0c-f1a5-43a1-8a15-d8be2a5c26f3",{"id":1670,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":1671,"copyright":34,"fieldtype":36,"meta_data":1672,"is_private":16,"is_external_url":16},17018698,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1416x1392\u002F14eb0410f2\u002Fsharne-new-profile-pic-2-1-1-1-1.jpg",{},[],"Contributing Writer","AuthorPage","Sharné is a contributing writer to the Linearity Blog. She has 10+ years' experience in graphic design and marketing and holds a Master's degree in Art Education.\n\n",[],"sharne-mcdonald","blog\u002Fauthor\u002Fsharne-mcdonald",0,[],536121488,"af2b0df1-efeb-4637-bd78-9195250dc2cd","2024-12-09T16:05:25.397Z",[],{"id":1687,"alt":1658,"name":34,"focus":34,"title":1658,"source":34,"filename":1688,"copyright":34,"fieldtype":36,"meta_data":1689,"is_external_url":16},18932904,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F686ffa691d\u002Fhybrid-workplace_widget-2.png",{},[1691],{"_uid":1692,"content":1693,"component":1617},"8613677a-e136-45c8-8813-1eebd5e570d0",{"type":52,"content":1694},[1695,1704,1708,1712,1719,1723,1733,1737,1749,1761,1766,1770,1775,1785,1789,1794,1800,1810,1814,1819,1823,1829,1833,1834,1841,1845,1850,1854,1858,1864,1868,1878,1883,1887,1893,1897,1907,1913,1919,1961,1969,1974,1978,1983,2035,2039,2051,2057,2062,2115,2127,2139,2143,2149,2153,2157,2163,2169,2176,2180,2185,2189,2193,2198,2202,2206,2210,2215,2219,2223,2224,2230,2235,2239,2243,2248,2252,2257,2261,2265,2272,2277,2281,2286,2290,2296,2306,2318,2322,2326,2331,2335,2340,2352,2357,2369,2389,2408,2413,2417,2422,2426,2432,2437,2478,2485,2490,2499,2503,2509,2513,2573,2580,2585,2594,2607,2613,2666,2673,2678,2688,2692,2697,2701,2705,2710,2714,2718,2723,2727,2731,2736,2740,2744,2751,2756,2760,2764,2769,2773,2777,2819,2823,2827,2832,2842,2846,2847,2853,2858,2862,2867,2871,2876,2886,2891,2901,2908,2913,2923,2928,2938,2943,2947,2952,2961,2970,2976,3020,3026,3036,3046],{"type":55,"content":1696},[1697,1699,1703],{"text":1698,"type":59},"As we continue to navigate the landscape of work, a new concept is quickly evolving— ",{"text":1700,"type":59,"marks":1701},"the hybrid workplace",[1702],{"type":68},{"text":243,"type":59},{"type":55,"content":1705},[1706],{"text":1707,"type":59},"This paradigm-shifting idea is reshaping our understanding of a work environment, blurring the lines between traditional office spaces and the comfort of our homes.",{"type":55,"content":1709},[1710],{"text":1711,"type":59},"A hybrid workplace is a blend of remote and in-office work, offering the flexibility to work where and how you feel most productive. But it's more than just a mix of physical locations.",{"type":76,"attrs":1713},{"id":1714,"body":1715},"ddf95da8-ed67-44c5-af73-cd6362c79c52",[1716],{"_uid":1717,"emoji":34,"bgColor":47,"markdown":1718,"component":152},"a793d7dd-93a0-4709-a33a-aff63eff48f3","It's about creating a ****dynamic, adaptable work environment**** that enables creativity, collaboration, and productivity, regardless of your team members' locations.",{"type":55,"content":1720},[1721],{"text":1722,"type":59},"But what does it really mean to work in a hybrid workplace?",{"type":55,"content":1724},[1725,1727,1731],{"text":1726,"type":59},"And, more importantly, how can teams—particularly those in ",{"text":1728,"type":59,"marks":1729},"design and marketing ",[1730],{"type":68},{"text":1732,"type":59},"—optimize their hybrid workspaces for maximum collaboration, creativity, and efficiency?",{"type":55,"content":1734},[1735],{"text":1736,"type":59},"This post explores seven strategies to optimize your hybrid workplace, diving deep into how you can leverage the hybrid working model to your advantage.",{"type":55,"content":1738},[1739,1741,1747],{"text":1740,"type":59},"We'll also look at how tools like ",{"text":1742,"type":59,"marks":1743},"Linearity Curve ",[1744],{"type":131,"attrs":1745},{"href":1565,"uuid":134,"anchor":134,"target":1746,"linktype":88},"_self",{"text":1748,"type":59},"(formerly Vectornator), a robust design software by Linearity, can empower your team to collaborate creatively in a hybrid work setup.",{"type":76,"attrs":1750},{"id":1714,"body":1751},[1752],{"_uid":1753,"title":1754,"button":1755,"component":94,"description":1760,"backgroundColor":96},"e5dc5883-914b-4b83-bc62-b671a917d312","Jumpstart your ideas with Linearity Curve",[1756],{"_uid":1757,"icon":34,"link":1758,"size":90,"text":1759,"type":92,"component":93},"4e9ace40-3c9e-4cff-aaf5-66a3de218e8b",{"url":87,"linktype":88,"fieldtype":89,"cached_url":87},"Get started","Take your designs to the next level.",{"type":98,"attrs":1762,"content":1763},{"level":100},[1764],{"text":1765,"type":59},"What’s the difference: remote work vs hybrid models",{"type":55,"content":1767},[1768],{"text":1769,"type":59},"Remote work and hybrid work are both desirable options for teams looking to boost productivity, creativity, and collaboration. But there are some important differences between the two that you should know about.",{"type":98,"attrs":1771,"content":1772},{"level":168},[1773],{"text":1774,"type":59},"Remote work is almost entirely online",{"type":55,"content":1776},[1777,1779,1783],{"text":1778,"type":59},"When it comes to remote work, the team is generally ",{"text":1780,"type":59,"marks":1781},"geographically dispersed ",[1782],{"type":68},{"text":1784,"type":59},"or lack a physical shared space, and all day-to-day work happens virtually. Remote workers may choose to work from home, a co-working space, or travel anywhere worldwide—as long as they have their equipment and an internet connection.",{"type":55,"content":1786},[1787],{"text":1788,"type":59},"Fully remote teams may occasionally come together at a physical venue to nurture emotional connections with the company and team members.",{"type":98,"attrs":1790,"content":1791},{"level":168},[1792],{"text":1793,"type":59},"A hybrid workforce is mixed",{"type":98,"attrs":1795,"content":1797},{"level":1796},4,[1798],{"text":1799,"type":59},"1. Hybrid work model",{"type":55,"content":1801},[1802,1804,1808],{"text":1803,"type":59},"A hybrid workforce, on the other hand, can be a ",{"text":1805,"type":59,"marks":1806},"mix of remote and in-office ",[1807],{"type":68},{"text":1809,"type":59},"employees. In this model, team members who live close to a company office can come together physically in the same building during the work week.",{"type":55,"content":1811},[1812],{"text":1813,"type":59},"Their remote-working colleagues, who may not be close to the office building or work remotely for other reasons, can stay connected via technology.",{"type":98,"attrs":1815,"content":1816},{"level":1796},[1817],{"text":1818,"type":59},"2. Hybrid work schedule",{"type":55,"content":1820},[1821],{"text":1822,"type":59},"Another format of hybrid working is when employees work remotely part of the time and commute to an office building the rest of the time. An example is a \"3\u002F2 split model\": when employees work at the office three days a week and at home or in a co-working space the other two days of the work week.",{"type":76,"attrs":1824},{"id":1714,"body":1825},[1826],{"_uid":1827,"emoji":34,"bgColor":47,"markdown":1828,"component":152},"20d2bbf7-a196-4aa1-b049-c5f5a2a55aba","****Scheduled hybrid working**** can be regulated by a company-wide policy, managed in shifts on a per-team basis, or implemented at will by individual employees.",{"type":55,"content":1830},[1831],{"text":1832,"type":59},"It all comes down to how much autonomy you'd like to give your hybrid employees and how often teams, departments, or the entire company need to be together in a physical space.",{"type":55},{"type":76,"attrs":1835},{"id":1714,"body":1836},[1837],{"_uid":1838,"source":1839,"component":1840},"i-935d5b5f-d13a-4724-bb2c-3cd6fa2800a5","\u003Cblockquote class=\"twitter-tweet\">\u003Cp lang=\"en\" dir=\"ltr\">People don't want hybrid work that forces them to be in an office 9-5 three days a week \u003Cbr>\u003Cbr>They want the flexibility to work from wherever they want, whenever they want\u003C\u002Fp>— Chris Herd (@chris_herd) \u003Ca href=\"https:\u002F\u002Ftwitter.com\u002Fchris_herd\u002Fstatus\u002F1364504827896676353?ref_src=twsrc%5Etfw\">February 24, 2021\u003C\u002Fa>\u003C\u002Fblockquote> \u003Cscript async src=\"https:\u002F\u002Fplatform.twitter.com\u002Fwidgets.js\" charset=\"utf-8\">\u003C\u002Fscript>","EmbedComponent",{"type":55,"content":1842},[1843],{"text":1844,"type":59},"In essence, hybrid working offers the flexibility of working remotely or in the office with access to communication and productivity tools such as video conferencing, chat platforms, and project management software.",{"type":98,"attrs":1846,"content":1847},{"level":100},[1848],{"text":1849,"type":59},"What hybrid work means for designers and marketers",{"type":55,"content":1851},[1852],{"text":1853,"type":59},"Design and marketing teams are crucial to any organization, and their needs should be considered when implementing a hybrid model.",{"type":55,"content":1855},[1856],{"text":1857,"type":59},"Designers and marketers require access to a wide range of software and equipment to produce high-quality work. And they can't work in isolation.",{"type":76,"attrs":1859},{"id":1714,"body":1860},[1861],{"_uid":1862,"emoji":34,"bgColor":47,"markdown":1863,"component":152},"21e66964-09ca-4b11-b146-df2a7fd5a373","Marketing teams must ****cross-collaborate, brainstorm, and communicate**** effectively within the company to produce desired outcomes.",{"type":55,"content":1865},[1866],{"text":1867,"type":59},"An optimized hybrid workplace should be designed to enable these teams to work together seamlessly. It must provide access to essential tools like graphic design software, video conferencing, and fast internet speeds.",{"type":55,"content":1869},[1870,1872,1876],{"text":1871,"type":59},"The workspace must also reflect the ",{"text":1873,"type":59,"marks":1874},"brand identity and culture ",[1875],{"type":68},{"text":1877,"type":59},"of the organization while providing a comfortable and inspiring environment for creative work—whether you're a marketing designer, a content creator, or an animator.",{"type":98,"attrs":1879,"content":1880},{"level":100},[1881],{"text":1882,"type":59},"Understanding the hybrid work environment",{"type":55,"content":1884},[1885],{"text":1886,"type":59},"The idea of a hybrid workplace is becoming increasingly attractive not only to employers but also to employees. Many employers have realized that the traditional nine-to-five office work model is ineffective for various reasons.",{"type":76,"attrs":1888},{"id":1714,"body":1889},[1890],{"_uid":1891,"emoji":34,"bgColor":47,"markdown":1892,"component":152},"a500823f-13a1-41b7-8b3d-2e55b60a8b36","Maintaining a physical workspace is costly, with further losses due to employee disengagement.",{"type":55,"content":1894},[1895],{"text":1896,"type":59},"A hybrid office enables employers to cut down on costs by either sharing a space with other companies, or only having a small portion of employees at the office at any given time.",{"type":55,"content":1898},[1899,1901,1905],{"text":1900,"type":59},"On the other side of the coin, employees seek opportunities that offer more ",{"text":1902,"type":59,"marks":1903},"flexibility, autonomy, and control ",[1904],{"type":68},{"text":1906,"type":59},"over their personal and professional lives. This could be at their current companies or elsewhere.",{"type":76,"attrs":1908},{"id":1714,"body":1909},[1910],{"_uid":1911,"emoji":34,"bgColor":47,"markdown":1912,"component":152},"ac3d303e-7d80-4830-b6b6-3a5862f1319f","A hybrid workplace offers the benefits of remote work, such as reduced commuting time and increased flexibility, while maintaining proximity with the team and organization.",{"type":55,"content":1914},[1915],{"text":1916,"type":59,"marks":1917},"The characteristics of a hybrid workplace include:",[1918],{"type":68},{"type":175,"content":1920},[1921,1931,1941,1951],{"type":178,"content":1922},[1923],{"type":55,"content":1924},[1925,1929],{"text":1926,"type":59,"marks":1927},"Flexibility:",[1928],{"type":68},{"text":1930,"type":59}," Hybrid employees have more options regarding where and when they work. This can be ideal for employees with personal commitments, such as caring for a child or sick family member.",{"type":178,"content":1932},[1933],{"type":55,"content":1934},[1935,1939],{"text":1936,"type":59,"marks":1937},"Collaboration:",[1938],{"type":68},{"text":1940,"type":59}," Although some employees may work remotely, they still need to be able to collaborate with their team and other departments within the organization. A hybrid workplace provides various tools and technologies to facilitate effective communication between remote and office-working teammates.",{"type":178,"content":1942},[1943],{"type":55,"content":1944},[1945,1949],{"text":1946,"type":59,"marks":1947},"Culture:",[1948],{"type":68},{"text":1950,"type":59}," A hybrid workplace has a strong organizational culture supporting remote and office-based employees. The culture should be inclusive, collaborative, and flexible, reflecting the needs and values of the entire team.",{"type":178,"content":1952},[1953],{"type":55,"content":1954},[1955,1959],{"text":1956,"type":59,"marks":1957},"Equipment and resources:",[1958],{"type":68},{"text":1960,"type":59}," In a hybrid workplace, employees can access all the tools and resources needed to do their job. This includes everything from software and hardware to office space and equipment.",{"type":76,"attrs":1962},{"id":1714,"body":1963},[1964],{"_uid":1965,"component":1966,"largeSource":1967,"smallSource":1968,"mediumSource":34},"73639241-161e-4389-af75-bbe78770d257","BlogPinterestEmbed","\u003Ciframe src=\"https:\u002F\u002Fassets.pinterest.com\u002Fext\u002Fembed.html?id=346143921372294511\" height=\"1018\" width=\"600\" frameborder=\"0\" scrolling=\"no\" style=\"width: 600; height: 1018;\">\u003C\u002Fiframe>","\u003Ciframe src=\"https:\u002F\u002Fassets.pinterest.com\u002Fext\u002Fembed.html?id=346143921372294511\" height=\"628\" width=\"345\" frameborder=\"0\" scrolling=\"no\" style=\"width: 345; height: 628;\">\u003C\u002Fiframe>",{"type":98,"attrs":1970,"content":1971},{"level":168},[1972],{"text":1973,"type":59},"The advantages and challenges of a hybrid workspace for marketing teams",{"type":55,"content":1975},[1976],{"text":1977,"type":59},"Marketing teams have quickly embraced the hybrid work model, allowing them to maintain productivity and communication while working remotely and in the office. But a hybrid office also poses unique challenges that must be addressed to ensure the team remains cohesive and efficient.",{"type":98,"attrs":1979,"content":1980},{"level":1796},[1981],{"text":1982,"type":59},"Advantages of hybrid work for marketing teams",{"type":405,"attrs":1984,"content":1985},{"order":407},[1986,1995,2005,2015,2025],{"type":178,"content":1987},[1988],{"type":55,"content":1989},[1990,1993],{"text":1926,"type":59,"marks":1991},[1992],{"type":68},{"text":1994,"type":59}," Employees can spend less time on daily commutes or the distractions of an office environment. They also have more control over their schedules. This kind of flexibility can help your team stay focused and increase productivity.",{"type":178,"content":1996},[1997],{"type":55,"content":1998},[1999,2003],{"text":2000,"type":59,"marks":2001},"Access to diverse talent:",[2002],{"type":68},{"text":2004,"type":59}," With the hybrid work model, marketing teams can now select top talent from anywhere in the world. This opens up a wider talent pool and allows for a more diverse team, which can lead to more innovative thinking and better problem-solving skills.",{"type":178,"content":2006},[2007],{"type":55,"content":2008},[2009,2013],{"text":2010,"type":59,"marks":2011},"Cost savings:",[2012],{"type":68},{"text":2014,"type":59}," Your company can save money on rent, utility bills, maintenance, and other office-related expenses by reducing the need for physical office space. Additionally, employees can save on transportation, parking fees, and time.",{"type":178,"content":2016},[2017],{"type":55,"content":2018},[2019,2023],{"text":2020,"type":59,"marks":2021},"Increased productivity:",[2022],{"type":68},{"text":2024,"type":59}," Do you work best after a long workout and running all your errands? Marketing professionals are empowered to work in a way that suits their lifestyles and preferences. This can increase the team's productivity and improve overall output quality.",{"type":178,"content":2026},[2027],{"type":55,"content":2028},[2029,2033],{"text":2030,"type":59,"marks":2031},"Better asynchronous collaboration:",[2032],{"type":68},{"text":2034,"type":59}," Collaboration is crucial in marketing, and the hybrid work model provides diverse marketing teams with the tools to facilitate collaboration and communication. Video conferencing, instant messaging, and project management tools make it easy for team members to work together from different locations.",{"type":55,"content":2036},[2037],{"text":2038,"type":59},"Microsoft embraced hybrid working to navigate rapid global workplace changes but never set out to make extreme claims of ‘remote-forever’ policies like a number of other tech giants did. The company rather sought to create options for a more flexible work environment to empower its employees.",{"type":55,"content":2040},[2041,2043,2049],{"text":2042,"type":59},"[Callout] “We have certain folks who don’t have the luxury of working from home. They’re on site. We have other roles that maybe you could be on site a couple days a week. We have other roles that maybe you only have to be on site once a month. It really depends.” – ",{"text":2044,"type":59,"marks":2045},"Kathleen Hogan",[2046],{"type":131,"attrs":2047},{"href":2048,"uuid":134,"anchor":134,"target":1746,"linktype":88},"https:\u002F\u002Fwww.linkedin.com\u002Fpulse\u002Fredefining-hr-kathleen-hogan-lars-schmidt\u002F",{"text":2050,"type":59},", Chief People Officer at Microsoft",{"type":76,"attrs":2052},{"id":1714,"body":2053},[2054],{"src":2055,"_uid":2056,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002Fede9b-A7hTI?feature=oembed","bfde00da-64f6-47cc-b468-9b1a17a4f5fc",{"type":98,"attrs":2058,"content":2059},{"level":1796},[2060],{"text":2061,"type":59},"Challenges of hybrid work for marketing teams",{"type":405,"attrs":2063,"content":2064},{"order":407},[2065,2075,2085,2095,2105],{"type":178,"content":2066},[2067],{"type":55,"content":2068},[2069,2073],{"text":2070,"type":59,"marks":2071},"Communication breakdown:",[2072],{"type":68},{"text":2074,"type":59}," If the right infrastructure isn't set in place, a hybrid model can actually hinder in-person collaboration. Different time zones, connectivity issues, or a lack of a clear communication policy can cause miscommunication and confusion.",{"type":178,"content":2076},[2077],{"type":55,"content":2078},[2079,2083],{"text":2080,"type":59,"marks":2081},"Distractions:",[2082],{"type":68},{"text":2084,"type":59}," Although remote work allows for fewer office distractions, the home environment could bring different distractions, such as family, pets, or chores. Frequent temperature, light, and sound changes in remote workspaces could also cause productivity dips.",{"type":178,"content":2086},[2087],{"type":55,"content":2088},[2089,2093],{"text":2090,"type":59,"marks":2091},"Managing remote teams:",[2092],{"type":68},{"text":2094,"type":59}," Managing a remote marketing team with a flexible work model differs from managing a team in a company office. Leaders should clearly understand their team's strengths, weaknesses, and workflow patterns and provide the necessary technology and support for team members to thrive.",{"type":178,"content":2096},[2097],{"type":55,"content":2098},[2099,2103],{"text":2100,"type":59,"marks":2101},"Nurturing a healthy company culture:",[2102],{"type":68},{"text":2104,"type":59}," It's important to maintain a company culture that keeps remote and office-based employees engaged and enthusiastic. This requires effective communication, team-building activities, and employee experience initiatives to build interpersonal relationships despite being in different locations.",{"type":178,"content":2106},[2107],{"type":55,"content":2108},[2109,2113],{"text":2110,"type":59,"marks":2111},"Potential burnout:",[2112],{"type":68},{"text":2114,"type":59}," Hybrid workers still have to commit time and effort to their work, whether at the office or remotely. A hybrid work schedule offers more flexibility, but your team could get burnt out due to bad time management or frequent changes in hybrid work arrangements.",{"type":55,"content":2116},[2117,2119,2125],{"text":2118,"type":59},"Amazon’s CEO, Andy Jassy, addressed some of the disadvantages to hybrid and remote work in a company letter in February 2023. He informed Amazon employees that a company-wide ",{"text":2120,"type":59,"marks":2121},"‘return-to-the-office’ policy ",[2122],{"type":131,"attrs":2123},{"href":2124,"uuid":134,"anchor":134,"target":1746,"linktype":88},"https:\u002F\u002Fwww.aboutamazon.com\u002Fnews\u002Fcompany-news\u002Fandy-jassy-update-on-amazon-return-to-office",{"text":2126,"type":59},"will begin to be implemented from May 1, 2023.",{"type":76,"attrs":2128},{"id":1714,"body":2129},[2130],{"_uid":2131,"title":2132,"button":2133,"component":94,"description":2138,"backgroundColor":508},"2c88ce3d-de27-4e63-aa21-12fbb2ae690a","Optimize Your Design Workspace in Linearity Curve",[2134],{"_uid":2135,"icon":34,"link":2136,"size":90,"text":1759,"type":92,"component":93},"afad038b-d240-4f32-976c-0a135adf3070",{"url":2137,"linktype":88,"fieldtype":89,"cached_url":2137},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Fcurve\u002Fmac\u002Fuser-guide\u002Fworkspace\u002F","Master your workspace with Linearity Curve for Mac. Our comprehensive guide covers all you need to know for a seamless and efficient design experience.",{"type":55,"content":2140},[2141],{"text":2142,"type":59},"Some of the reasons cited for this change include harnessing the value of real-time interpersonal interactions and more effective collaboration:",{"type":76,"attrs":2144},{"id":1714,"body":2145},[2146],{"_uid":2147,"emoji":34,"bgColor":47,"markdown":2148,"component":152},"aa4e5792-4414-4f64-ac1c-b1cd41b43c6f","“Collaborating and inventing is easier and more effective when we’re in person. The energy and riffing on one another’s ideas happen more freely.” – Andy Jassy, CEO at Amazon",{"type":55,"content":2150},[2151],{"text":2152,"type":59},"Hybrid work models provide numerous advantages that can be beneficial to marketing teams. Increased productivity and the opportunity to work with diverse talent across various locations are just two of the advantages.",{"type":55,"content":2154},[2155],{"text":2156,"type":59},"However, the hybrid workplace also presents unique challenges and strategic management skills are vital to the success of a hybrid marketing team.",{"type":76,"attrs":2158},{"id":1714,"body":2159},[2160],{"_uid":2161,"emoji":34,"bgColor":47,"markdown":2162,"component":152},"3f9b6380-9c28-4edc-8e19-1e1e4cf3007d","To nurture a flexible, inclusive work culture, companies should prioritize creating policies and strategies that support remote workers and foster high employee engagement.",{"type":76,"attrs":2164},{"id":1714,"body":2165},[2166],{"lg":1605,"_uid":2167,"initial":2168,"component":156,"backgroundColor":157},"92d6670e-e648-4653-974c-160a4b15b136","20",{"type":76,"attrs":2170},{"id":1714,"body":2171},[2172],{"_uid":2173,"component":1966,"largeSource":2174,"smallSource":2175,"mediumSource":34},"8aacc711-c0d7-4156-98e8-4138945a8199","\u003Ciframe src=\"https:\u002F\u002Fassets.pinterest.com\u002Fext\u002Fembed.html?id=399131585743375256\" height=\"1212\" width=\"600\" frameborder=\"0\" scrolling=\"no\" style=\"width: 600; height: 1212;\">\u003C\u002Fiframe>","\u003Ciframe src=\"https:\u002F\u002Fassets.pinterest.com\u002Fext\u002Fembed.html?id=399131585743375256\" height=\"740\" width=\"345\" frameborder=\"0\" scrolling=\"no\" style=\"width: 345; height: 740;\">\u003C\u002Fiframe>",{"type":55,"content":2177},[2178],{"text":2179,"type":59},"Are you ready to redefine the way you work, collaborate, and create? Let's look at the seven strategies for building a hybrid workplace your team will love.",{"type":98,"attrs":2181,"content":2182},{"level":100},[2183],{"text":2184,"type":59},"Strategy 1: building a collaborative company culture",{"type":55,"content":2186},[2187],{"text":2188,"type":59},"Creating and maintaining a hybrid work culture takes deliberate effort. That's why you need strategies for fostering teamwork, trust, and open communication.",{"type":55,"content":2190},[2191],{"text":2192,"type":59},"Here are some actionable tips for building a collaborative culture in a hybrid workplace:",{"type":98,"attrs":2194,"content":2195},{"level":168},[2196],{"text":2197,"type":59},"Prioritize open communication",{"type":55,"content":2199},[2200],{"text":2201,"type":59},"With remote, hybrid, and in-person work models, communication can easily become bottlenecked, leading to confusion and misinformation. If communication is prioritized, all team members feel free to express their opinions and concerns.",{"type":55,"content":2203},[2204],{"text":2205,"type":59},"One way to achieve this is by scheduling regular virtual or in-person team meetings. These meetings make room for team members to share progress, discuss challenges, and ask questions.",{"type":55,"content":2207},[2208],{"text":2209,"type":59},"Doing this establishes a culture of transparency and reciprocity, which helps build trust and fosters collaboration.",{"type":98,"attrs":2211,"content":2212},{"level":168},[2213],{"text":2214,"type":59},"Create opportunities for team bonding",{"type":55,"content":2216},[2217],{"text":2218,"type":59},"While working remotely, team members can feel isolated, and it can be challenging to build camaraderie.",{"type":55,"content":2220},[2221],{"text":2222,"type":59},"Plan team-building activities that incorporate the interests and personalities of each team member. Happy hours, game nights, or team retreats enable team members to connect and get to know each other better.",{"type":55},{"type":76,"attrs":2225},{"id":1714,"body":2226},[2227],{"_uid":2228,"source":2229,"component":1840},"i-bdf629c0-c4ca-4c8c-969c-a20cb7b91385","\u003Cblockquote class=\"twitter-tweet\">\u003Cp lang=\"en\" dir=\"ltr\">76% of companies now allow hybrid work. To replace the social capital we build when we're all together in person, we need to create new rituals of connection.\u003C\u002Fp>— Arianna Huffington (@ariannahuff) \u003Ca href=\"https:\u002F\u002Ftwitter.com\u002Fariannahuff\u002Fstatus\u002F1508991889889976320?ref_src=twsrc%5Etfw\">March 30, 2022\u003C\u002Fa>\u003C\u002Fblockquote> \u003Cscript async src=\"https:\u002F\u002Fplatform.twitter.com\u002Fwidgets.js\" charset=\"utf-8\">\u003C\u002Fscript>",{"type":98,"attrs":2231,"content":2232},{"level":168},[2233],{"text":2234,"type":59},"Encourage a cross-functional approach",{"type":55,"content":2236},[2237],{"text":2238,"type":59},"A hybrid strategy can lead to employee silos, hindering collaboration and innovation. In contrast, a cross-functional approach fosters collaboration and drives your teams toward a unified goal.",{"type":55,"content":2240},[2241],{"text":2242,"type":59},"Encourage cross-functional work by opening communication channels between different team members, departments, and teams. This can create a sense of a shared goal that requires collective input and encourages collaborative efforts.",{"type":98,"attrs":2244,"content":2245},{"level":168},[2246],{"text":2247,"type":59},"Celebrate team accomplishments and milestones",{"type":55,"content":2249},[2250],{"text":2251,"type":59},"Remote team members may not receive the same recognition as those working in the office. Celebrating team accomplishments and milestones can improve morale, foster collaboration, and show your team that you appreciate their efforts.",{"type":98,"attrs":2253,"content":2254},{"level":168},[2255],{"text":2256,"type":59},"Encourage feedback and constructive criticism",{"type":55,"content":2258},[2259],{"text":2260,"type":59},"Constructive criticism is a crucial element for growth. It helps individuals and teams address areas of improvement to meet their objectives. Providing feedback and constructive criticism is essential to driving a collaborative culture.",{"type":55,"content":2262},[2263],{"text":2264,"type":59},"Provide the necessary tools and opportunities for employees to give positive and negative feedback safely. More importantly, encourage a culture that embraces honest reviews and constructive critiques.",{"type":76,"attrs":2266},{"id":1714,"body":2267},[2268],{"_uid":2269,"component":1966,"largeSource":2270,"smallSource":2271,"mediumSource":34},"847f97ea-2bad-47cb-820b-6ec632cc3066","\u003Ciframe src=\"https:\u002F\u002Fassets.pinterest.com\u002Fext\u002Fembed.html?id=318559373654871355\" height=\"969\" width=\"600\" frameborder=\"0\" scrolling=\"no\" style=\"width: 600; height: 969;\">\u003C\u002Fiframe>","\u003Ciframe src=\"https:\u002F\u002Fassets.pinterest.com\u002Fext\u002Fembed.html?id=318559373654871355\" height=\"600\" width=\"345\" frameborder=\"0\" scrolling=\"no\" style=\"width: 345; height: 600;\">\u003C\u002Fiframe>",{"type":98,"attrs":2273,"content":2274},{"level":100},[2275],{"text":2276,"type":59},"Strategy 2: investing in the right technologies",{"type":55,"content":2278},[2279],{"text":2280,"type":59},"Investing in the right tools is crucial for making collaboration and productivity possible in a hybrid workplace. With remote and in-person work models, technology has become even more important in facilitating communication, project management, and design collaboration.",{"type":98,"attrs":2282,"content":2283},{"level":168},[2284],{"text":2285,"type":59},"The role of technology in facilitating collaboration and productivity",{"type":55,"content":2287},[2288],{"text":2289,"type":59},"With the rise of remote work, collaboration tools and cloud-based software have become essential. In-house marketing teams have also gravitated towards designing using digital tools that can be accessed from any location, such as Linearity Curve's highly accessible design software.",{"type":76,"attrs":2291},{"id":1714,"body":2292},[2293],{"_uid":2294,"emoji":34,"bgColor":47,"markdown":2295,"component":152},"1fd17fed-86b6-4d39-b8b8-d4e4f1f12581","Collaborative design software improves marketing teams' communication, productivity, and workflow efficiency.",{"type":55,"content":2297},[2298,2300,2304],{"text":2299,"type":59},"Such software packages typically include tools for project management, file sharing, communication, and ",{"text":2301,"type":59,"marks":2302},"real-time collaboration",[2303],{"type":68},{"text":2305,"type":59},". Some of the most popular software tools for design teams include Adobe Illustrator, Sketch, Figma, and Linearity Curve.",{"type":98,"attrs":2307,"content":2308},{"level":168},[2309,2314],{"text":1119,"type":59,"marks":2310},[2311,2313],{"type":131,"attrs":2312},{"href":1565,"uuid":134,"anchor":134,"target":1746,"linktype":88},{"type":68},{"text":2315,"type":59,"marks":2316},": a platform for enhanced design collaboration",[2317],{"type":68},{"type":55,"content":2319},[2320],{"text":2321,"type":59},"Linearity Curve is a vector-based graphic design software that enhances collaboration among marketing and design teams. Marketers can create high-quality, powerful designs that can be easily shared with other team members.",{"type":55,"content":2323},[2324],{"text":2325,"type":59},"Some ways Linearity Curve can improve design collaboration in a hybrid workplace include:",{"type":98,"attrs":2327,"content":2328},{"level":1796},[2329],{"text":2330,"type":59},"Mobile compatibility",{"type":55,"content":2332},[2333],{"text":2334,"type":59},"Whether your team members are working on desktops at the office or mobile devices at home, collaboration among dispersed team members is more accessible with Linearity Curve. This feature allows marketers to create stunning design assets on the go while maintaining project synchronization between devices.",{"type":98,"attrs":2336,"content":2337},{"level":1796},[2338],{"text":2339,"type":59},"Asset libraries",{"type":55,"content":2341},[2342,2344,2350],{"text":2343,"type":59},"Creating a social media post or a product label? Linearity Curve provides a library of design templates with ",{"text":2345,"type":59,"marks":2346},"up-to-date sizes ",[2347],{"type":131,"attrs":2348},{"href":2349,"uuid":134,"anchor":134,"target":1746,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates",{"text":2351,"type":59},"for you. You can also create your own custom document templates and access a wide variety of pre-made icons and web-friendly fonts.",{"type":98,"attrs":2353,"content":2354},{"level":1796},[2355],{"text":2356,"type":59},"Optimized workflows",{"type":55,"content":2358},[2359,2361,2367],{"text":2360,"type":59},"You can import and export a range of different file types. Linearity Curve is also compatible with Adobe Illustrator, Sketch, and Figma files—you can ",{"text":2362,"type":59,"marks":2363},"import your designs ",[2364],{"type":131,"attrs":2365},{"href":2366,"uuid":134,"anchor":134,"target":1746,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Flearn\u002Fmac-import",{"text":2368,"type":59},"from other platforms and continue working on them immediately in Linearity Curve.",{"type":55,"content":2370},[2371,2373,2379,2381,2387],{"text":2372,"type":59},"Linearity Curve's AI-powered ",{"text":2374,"type":59,"marks":2375},"Auto Trace ",[2376],{"type":131,"attrs":2377},{"href":2378,"uuid":134,"anchor":134,"target":1746,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fauto-trace",{"text":2380,"type":59},"and ",{"text":2382,"type":59,"marks":2383},"Background Removal ",[2384],{"type":131,"attrs":2385},{"href":2386,"uuid":134,"anchor":134,"target":1746,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Flearn\u002Fimages#background-removal",{"text":2388,"type":59},"features make light work of traditionally heavy-editing tasks. Linearity also has more advanced automations in store for our software users.",{"type":76,"attrs":2390},{"id":1714,"body":2391},[2392],{"_uid":2393,"asset":2394,"component":2406,"description":2407},"18d55ec0-2eb1-4339-b4d8-cea77213d2eb",[2395],{"_uid":2396,"asset":2397,"device":2404,"component":2405},"48d42023-5266-4c52-87fc-b9e7ad69b517",[2398],{"_uid":2399,"image":2400,"imageAlt":2401,"component":39},"e677cd3b-0055-4e98-b69f-bf548392ddbb",{"alt":2401,"filename":2402,"fieldtype":36,"meta_data":2403,"is_external_url":16},"Auto Trace modes","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F86bb87eabd\u002F7_strategies_for_optimizing_your_hybrid_workplace_image_1.jpg",{},"none","DeviceMockup","BlogComponentImage","[Auto Trace modes](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fways-to-use-auto-trace\u002F)",{"type":98,"attrs":2409,"content":2410},{"level":100},[2411],{"text":2412,"type":59},"Strategy 3: Effective remote team communication",{"type":55,"content":2414},[2415],{"text":2416,"type":59},"Effective communication becomes more important as companies shift to hybrid workplace models. With remote and in-person teams collaborating with each other, ensuring everyone is on the same page can be challenging.",{"type":98,"attrs":2418,"content":2419},{"level":168},[2420],{"text":2421,"type":59},"How communication works in a hybrid environment",{"type":55,"content":2423},[2424],{"text":2425,"type":59},"Good communication is essential for any team but becomes even more important in a hybrid workplace. Communication helps create a sense of belonging and fosters collaboration, which are key to a successful team. When communication breaks down, misunderstandings and conflicts can arise.",{"type":76,"attrs":2427},{"id":1714,"body":2428},[2429],{"_uid":2430,"emoji":34,"bgColor":47,"markdown":2431,"component":152},"b6f2b283-0078-4dab-915d-beb71b8bc580","Effective communication can help prevent burnout and employee turnover.",{"type":98,"attrs":2433,"content":2434},{"level":168},[2435],{"text":2436,"type":59},"Tips to ensure effective communication across teams",{"type":405,"attrs":2438,"content":2439},{"order":407},[2440,2450,2468],{"type":178,"content":2441},[2442],{"type":55,"content":2443},[2444,2448],{"text":2445,"type":59,"marks":2446},"Establish clear communication channels:",[2447],{"type":68},{"text":2449,"type":59}," Identify the communication technologies you need with your team and set guidelines together around how and when to use them. Common communication channels for hybrid teams include email, instant messaging, video conferencing, and project management tools.",{"type":178,"content":2451},[2452],{"type":55,"content":2453},[2454,2458,2460,2466],{"text":2455,"type":59,"marks":2456},"Use visual communication tools:",[2457],{"type":68},{"text":2459,"type":59}," Visual communication tools like ",{"text":2461,"type":59,"marks":2462},"infographics, videos, and slideshows",[2463],{"type":131,"attrs":2464},{"href":2465,"uuid":134,"anchor":134,"target":1746,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fvisual-communication\u002F",{"text":2467,"type":59}," can be effective ways to convey information. Visual communication is particularly important in a hybrid workplace where team members are not always at the same location. It makes complex ideas easier to understand and can help to foster engagement and collaboration.",{"type":178,"content":2469},[2470],{"type":55,"content":2471},[2472,2476],{"text":2473,"type":59,"marks":2474},"Avoid over-communication:",[2475],{"type":68},{"text":2477,"type":59}," While clear communication is important, you should avoid over-communication. Constantly bombarding one's team members with messages can be overwhelming and hinder productivity. Establish clear guidelines around communication for important updates and meaningful conversations.",{"type":76,"attrs":2479},{"id":1714,"body":2480},[2481],{"_uid":2482,"component":1966,"largeSource":2483,"smallSource":2484,"mediumSource":34},"d72759ad-a174-4d54-a1d8-704197c2df95","\u003Ciframe src=\"https:\u002F\u002Fassets.pinterest.com\u002Fext\u002Fembed.html?id=754141900120142994\" height=\"558\" width=\"600\" frameborder=\"0\" scrolling=\"no\" style=\"width: 600; height: 558;\">\u003C\u002Fiframe>","\u003Ciframe src=\"https:\u002F\u002Fassets.pinterest.com\u002Fext\u002Fembed.html?id=754141900120142994\" height=\"363\" width=\"345\" frameborder=\"0\" scrolling=\"no\" style=\"width: 345; height: 363;\">\u003C\u002Fiframe>",{"type":98,"attrs":2486,"content":2487},{"level":100},[2488],{"text":2489,"type":59},"Strategy 4: flexibility and work-life balance",{"type":55,"content":2491},[2492,2494,2498],{"text":2493,"type":59},"In a competitive marketplace, companies need to keep up with the rapidly changing workplace landscape. One of the most significant changes is the mind shift towards flexibility, work-life balance, and ",{"text":2495,"type":59,"marks":2496},"mental health",[2497],{"type":68},{"text":243,"type":59},{"type":55,"content":2500},[2501],{"text":2502,"type":59},"Employees are increasingly seeking opportunities that allow them to work on their own terms, whether working from home, having flexible hours, or having more control over their work-life balance.",{"type":76,"attrs":2504},{"id":1714,"body":2505},[2506],{"_uid":2507,"emoji":34,"bgColor":47,"markdown":2508,"component":152},"f5af96ed-5bc1-4973-b7b9-f3ade5b2c64e","Companies prioritizing flexibility and employee work-life balance tend to see higher employee satisfaction.",{"type":55,"content":2510},[2511],{"text":2512,"type":59},"Below are some strategies for businesses to adopt a more flexible and work-life-balanced approach.",{"type":405,"attrs":2514,"content":2515},{"order":407},[2516,2526,2543,2553,2563],{"type":178,"content":2517},[2518],{"type":55,"content":2519},[2520,2524],{"text":2521,"type":59,"marks":2522},"Remote work:",[2523],{"type":68},{"text":2525,"type":59}," This approach empowers employees to work from home or any location they choose, eliminating the need for providing a physical office space. Remote work has several benefits for both employees and employers, including reduced overhead costs, increased productivity, and a better work-life balance.",{"type":178,"content":2527},[2528],{"type":55,"content":2529},[2530,2534,2536,2542],{"text":2531,"type":59,"marks":2532},"Flexible scheduling:",[2533],{"type":68},{"text":2535,"type":59}," Another approach to flexibility is allowing employees to work flexible schedules. This could mean working outside of traditional office hours, such as starting and ending work at different times or having the option to take breaks throughout the day. Flexible scheduling can help employees manage their personal lives better and reduce work-related ",{"text":2537,"type":59,"marks":2538},"stress and burnout",[2539],{"type":131,"attrs":2540},{"href":2541,"uuid":134,"anchor":134,"target":1746,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcreative-burnout\u002F",{"text":243,"type":59},{"type":178,"content":2544},[2545],{"type":55,"content":2546},[2547,2551],{"text":2548,"type":59,"marks":2549},"Results-oriented work environment:",[2550],{"type":68},{"text":2552,"type":59}," This approach allows for more flexibility and can help to eliminate the need for micromanagement. A results-oriented work environment is one in which employees are judged based on the quality of their work rather than the number of hours they put in. When employees are assessed based on their productivity and results rather than their working time, they are also more likely to feel trusted and empowered.",{"type":178,"content":2554},[2555],{"type":55,"content":2556},[2557,2561],{"text":2558,"type":59,"marks":2559},"Job sharing:",[2560],{"type":68},{"text":2562,"type":59}," Job sharing is a strategy that allows two or more employees to split the responsibilities of a single job. This approach can be useful for employees seeking more flexibility in their hybrid work arrangements.",{"type":178,"content":2564},[2565],{"type":55,"content":2566},[2567,2571],{"text":2568,"type":59,"marks":2569},"Employee-initiated time off:",[2570],{"type":68},{"text":2572,"type":59}," Employee-initiated time off is a strategy that gives employees more control over their time off. This could include taking unpaid time off, reducing work hours, or taking a sabbatical. Giving employees more control over their time off can help to reduce burnout and improve overall well-being.",{"type":76,"attrs":2574},{"id":1714,"body":2575},[2576],{"_uid":2577,"component":1966,"largeSource":2578,"smallSource":2579,"mediumSource":34},"8f63bb66-351d-4306-b02a-77cf102577ac","\u003Ciframe src=\"https:\u002F\u002Fassets.pinterest.com\u002Fext\u002Fembed.html?id=1078612179485373742\" height=\"700\" width=\"600\" frameborder=\"0\" scrolling=\"no\" style=\"width: 600; height: 700;\">\u003C\u002Fiframe>","\u003Ciframe src=\"https:\u002F\u002Fassets.pinterest.com\u002Fext\u002Fembed.html?id=1078612179485373742\" height=\"445\" width=\"345\" frameborder=\"0\" scrolling=\"no\" style=\"width: 345; height: 445;\">\u003C\u002Fiframe>",{"type":98,"attrs":2581,"content":2582},{"level":100},[2583],{"text":2584,"type":59},"Strategy 5: remote team training and skills development",{"type":55,"content":2586},[2587,2589,2593],{"text":2588,"type":59},"In a hybrid workplace, it's important to empower employees with the knowledge and skills (including soft skills) they need to succeed. Providing training and skill development opportunities can help employees feel more confident and invested in their work. It can also lead to ",{"text":2590,"type":59,"marks":2591},"increased productivity and job satisfaction",[2592],{"type":68},{"text":243,"type":59},{"type":76,"attrs":2595},{"id":1714,"body":2596},[2597],{"_uid":2598,"title":2599,"button":2600,"component":94,"description":2605,"backgroundColor":2606},"658b3fb1-850a-49a0-b343-ba5060a24806","Ready to create brand assets that pack a punch?",[2601],{"_uid":2602,"icon":34,"link":2603,"size":90,"text":1759,"type":92,"component":93},"8beb9915-d99e-4e00-b2e2-a934c7bbe945",{"url":2604,"linktype":88,"fieldtype":89,"cached_url":2604},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002F","Visit our Academy for free marketing design courses.","purple",{"type":55,"content":2608},[2609],{"text":2610,"type":59,"marks":2611},"How to implement training and skills development programs in a hybrid workplace:",[2612],{"type":68},{"type":405,"attrs":2614,"content":2615},{"order":407},[2616,2626,2636,2646,2656],{"type":178,"content":2617},[2618],{"type":55,"content":2619},[2620,2624],{"text":2621,"type":59,"marks":2622},"Online learning and development programs:",[2623],{"type":68},{"text":2625,"type":59}," Many companies offer online training courses that employees can take on their own time from anywhere in the world. This allows employees to learn new skills and advance their knowledge at their own pace without worrying about scheduling conflicts or geographic barriers.",{"type":178,"content":2627},[2628],{"type":55,"content":2629},[2630,2634],{"text":2631,"type":59,"marks":2632},"Mentorship and coaching:",[2633],{"type":68},{"text":2635,"type":59}," Pairing employees with experienced mentors or coaches can help them develop new skills, gain new perspectives, and build relationships with others in the company. This can be especially valuable for hybrid employees, who may feel isolated or unsupported at work.",{"type":178,"content":2637},[2638],{"type":55,"content":2639},[2640,2644],{"text":2641,"type":59,"marks":2642},"Professional development conferences and events:",[2643],{"type":68},{"text":2645,"type":59}," Bringing employees together for professional development conferences and events can be a great way to build connections and accelerate learning. These events can provide opportunities for employees to network with others in their industry, learn about new technologies and trends, and gain inspiration from thought leaders and experts.",{"type":178,"content":2647},[2648],{"type":55,"content":2649},[2650,2654],{"text":2651,"type":59,"marks":2652},"Collaborative learning and development:",[2653],{"type":68},{"text":2655,"type":59}," This approach could involve setting up virtual study groups, peer-reviewing projects, or creating communities of practice (COPs) where employees can share knowledge and ideas. By working together, marketing team members can benefit from the group's collective intelligence and develop the skills they need to succeed in a hybrid workplace.",{"type":178,"content":2657},[2658],{"type":55,"content":2659},[2660,2664],{"text":2661,"type":59,"marks":2662},"Performance management and goal-setting:",[2663],{"type":68},{"text":2665,"type":59}," Setting clear expectations and providing regular feedback to hybrid-working employees is essential. This ensures that everyone is working towards the same goals. This can involve setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) goals, having regular check-ins, and providing ongoing support and guidance.",{"type":76,"attrs":2667},{"id":1714,"body":2668},[2669],{"_uid":2670,"component":1966,"largeSource":2671,"smallSource":2672,"mediumSource":34},"254f2bb0-8faf-49b5-b9a7-dc6e8089e2ed","\u003Ciframe src=\"https:\u002F\u002Fassets.pinterest.com\u002Fext\u002Fembed.html?id=8444318043927501\" height=\"1200\" width=\"600\" frameborder=\"0\" scrolling=\"no\" style=\"width: 600; height: 1200;\">\u003C\u002Fiframe>","\u003Ciframe src=\"https:\u002F\u002Fassets.pinterest.com\u002Fext\u002Fembed.html?id=8444318043927501\" height=\"733\" width=\"345\" frameborder=\"0\" scrolling=\"no\" style=\"width: 345; height: 733;\">\u003C\u002Fiframe>",{"type":98,"attrs":2674,"content":2675},{"level":100},[2676],{"text":2677,"type":59},"Strategy 6: technological enablement",{"type":55,"content":2679},[2680,2682,2686],{"text":2681,"type":59},"Technology is essential for collaboration, communication, and productivity in a hybrid workplace, where some employees work remotely and others go into the office. Marketing teams are especially reliant on ",{"text":2683,"type":59,"marks":2684},"software and file-sharing ",[2685],{"type":68},{"text":2687,"type":59},"to perform their roles.",{"type":55,"content":2689},[2690],{"text":2691,"type":59},"Integrating technology into the workplace comes with its own set of challenges. Let's discuss some common technological challenges in a hybrid workplace and how to navigate them.",{"type":98,"attrs":2693,"content":2694},{"level":168},[2695],{"text":2696,"type":59},"Connectivity issues",{"type":55,"content":2698},[2699],{"text":2700,"type":59},"One of the biggest technological challenges in a hybrid workplace is connectivity. When working remotely, your internet connection is your bread and butter: it's your lifeline to the company resources and team members. Weak or unreliable internet connections can lead to delays, dropped calls, and loss of work.",{"type":55,"content":2702},[2703],{"text":2704,"type":59},"Provide remote employees with a strong internet connection, either including as part of their remuneration package or reimbursing them for the monthly subscription costs.",{"type":98,"attrs":2706,"content":2707},{"level":168},[2708],{"text":2709,"type":59},"Compatibility issues",{"type":55,"content":2711},[2712],{"text":2713,"type":59},"It's difficult to collaborate when employees use different hardware, software, and operating systems. Establish clear guidelines and expectations for the software and hardware employees must use in your team.",{"type":55,"content":2715},[2716],{"text":2717,"type":59},"Provide training and support to help employees install and use these tools effectively. Most importantly, encourage using cloud-based software and tools that can be accessed from anywhere.",{"type":98,"attrs":2719,"content":2720},{"level":168},[2721],{"text":2722,"type":59},"Security issues",{"type":55,"content":2724},[2725],{"text":2726,"type":59},"With employees accessing company resources from different locations and devices, security can be a major concern in a hybrid workplace. Ensure employees know your company's security guidelines and protocols, such as password requirements, VPN use, and data encryption.",{"type":55,"content":2728},[2729],{"text":2730,"type":59},"You can also host regular training sessions about the risks of cyber attacks and how to avoid them. Monitor and analyze network activity to detect and address potential security threats.",{"type":98,"attrs":2732,"content":2733},{"level":168},[2734],{"text":2735,"type":59},"Data management",{"type":55,"content":2737},[2738],{"text":2739,"type":59},"In a hybrid workplace, data may be stored in multiple locations and accessed by employees from different devices, making it difficult to manage. Set up a coherent file structure and data storage solution.",{"type":55,"content":2741},[2742],{"text":2743,"type":59},"Cloud-based data storage is a good idea because it allows hybrid team members to access their work from any device. It also prevents company data loss in case of device theft or if you can't get hold of a remote team member for whatever reason.",{"type":76,"attrs":2745},{"id":1714,"body":2746},[2747],{"_uid":2748,"component":1966,"largeSource":2749,"smallSource":2750,"mediumSource":34},"6576c75e-a8f5-4d19-9d7c-32bdc85eec89","\u003Ciframe src=\"https:\u002F\u002Fassets.pinterest.com\u002Fext\u002Fembed.html?id=1022669027864447205\" height=\"1000\" width=\"600\" frameborder=\"0\" scrolling=\"no\" style=\"width: 600; height: 1000;\">\u003C\u002Fiframe>","\u003Ciframe src=\"https:\u002F\u002Fassets.pinterest.com\u002Fext\u002Fembed.html?id=1022669027864447205\" height=\"703\" width=\"345\" frameborder=\"0\" scrolling=\"no\" style=\"width: 345; height: 703;\">\u003C\u002Fiframe>",{"type":98,"attrs":2752,"content":2753},{"level":100},[2754],{"text":2755,"type":59},"Strategy 7: implementing a hybrid work policy",{"type":55,"content":2757},[2758],{"text":2759,"type":59},"As more and more companies and teams adopt a hybrid work model, it's essential to have clear and effective policies in place. A hybrid workplace policy outlines the expectations and guidelines for each employee who splits their time between working in the office and remotely.",{"type":55,"content":2761},[2762],{"text":2763,"type":59},"If you take some time to create a well-crafted policy, it'll ensure that employees feel supported and the business runs smoothly.",{"type":98,"attrs":2765,"content":2766},{"level":168},[2767],{"text":2768,"type":59},"Why you need clear policies in a hybrid workplace",{"type":55,"content":2770},[2771],{"text":2772,"type":59},"A hybrid workplace policy is essential for setting up your team for success.",{"type":55,"content":2774},[2775],{"text":2776,"type":59},"With so much flexibility and irregular in-person contact—and many other possible support issues—a hybrid working environment can easily become a logistical nightmare.",{"type":175,"content":2778},[2779,2789,2799,2809],{"type":178,"content":2780},[2781],{"type":55,"content":2782},[2783,2787],{"text":2784,"type":59,"marks":2785},"Set clear expectations:",[2786],{"type":68},{"text":2788,"type":59}," Ensure employees know and understand what's expected of them in their hybrid roles. This can include stipulating the expected work productivity, accessibility, working hours, meeting attendance, and deadlines.",{"type":178,"content":2790},[2791],{"type":55,"content":2792},[2793,2797],{"text":2794,"type":59,"marks":2795},"Ensure consistency:",[2796],{"type":68},{"text":2798,"type":59}," A hybrid workplace policy can help ensure all employees are treated equally. As far as practically possible, you should expect the same output from fully remote, hybrid, and office-going team members.",{"type":178,"content":2800},[2801],{"type":55,"content":2802},[2803,2807],{"text":2804,"type":59,"marks":2805},"Provide clarity:",[2806],{"type":68},{"text":2808,"type":59}," Clarify issues like availability, communication protocols, and how to report problems. This saves employees wasted time and energy trying to guess what’s expected of them or following the incorrect reporting channels.",{"type":178,"content":2810},[2811],{"type":55,"content":2812},[2813,2817],{"text":2814,"type":59,"marks":2815},"Demonstrate corporate responsibility:",[2816],{"type":68},{"text":2818,"type":59}," A company that doesn't have a structured hybrid workplace policy can appear indifferent to its employees' welfare. Having such a policy shows corporate responsibility and a commitment to the needs of remote and office-working employees.Components of an effective hybrid workplace policy",{"type":55,"content":2820},[2821],{"text":2822,"type":59},"Your company has targets and goals to reach. An effective hybrid workplace policy should strive to reach these goals without compromising employee wellness.",{"type":55,"content":2824},[2825],{"text":2826,"type":59},"Several components make up a helpful hybrid policy. Let’s discuss them below.",{"type":98,"attrs":2828,"content":2829},{"level":1796},[2830],{"text":2831,"type":59},"1. Roles and responsibilities",{"type":55,"content":2833},[2834,2836,2840],{"text":2835,"type":59},"The policy should outline employee responsibilities, including duties, set work hours, reporting times to the office or working remotely, and ",{"text":2837,"type":59,"marks":2838},"performance standards",[2839],{"type":68},{"text":2841,"type":59},". It should also address the minimum qualifications for employees to work remotely.",{"type":55,"content":2843},[2844],{"text":2845,"type":59},"It’s important to outline how your company’s hybrid scheduling works (company-wide, manager-led, or individual scheduling), giving employees options to choose from. This will ensure your hybrid setup is efficient and productive.",{"type":55},{"type":76,"attrs":2848},{"id":1714,"body":2849},[2850],{"_uid":2851,"source":2852,"component":1840},"i-3d84a2a0-61f7-4d99-bc2f-9760618c4e01","\u003Cblockquote class=\"twitter-tweet\">\u003Cp lang=\"en\" dir=\"ltr\">\"Hybrid work is here to stay because office flexibility to employees is really valued and we have learned how to operate companies offering that flexibility,\"; says \u003Ca href=\"https:\u002F\u002Ftwitter.com\u002Fsearch?q=%24HPQ&src=ctag&ref_src=twsrc%5Etfw\">$HPQ\u003C\u002Fa> CEO \u003Ca href=\"https:\u002F\u002Ftwitter.com\u002FEnriqueJLores?ref_src=twsrc%5Etfw\">@EnriqueJLores\u003C\u002Fa>. \"It's important to differentiate what work needs to be done at home and in the office.\" \u003Ca href=\"https:\u002F\u002Ft.co\u002FqlJZO643au\">pic.twitter.com\u002FqlJZO643au\u003C\u002Fa>\u003C\u002Fp>— Squawk Box (@SquawkCNBC) \u003Ca href=\"https:\u002F\u002Ftwitter.com\u002FSquawkCNBC\u002Fstatus\u002F1641045612232691712?ref_src=twsrc%5Etfw\">March 29, 2023\u003C\u002Fa>\u003C\u002Fblockquote> \u003Cscript async src=\"https:\u002F\u002Fplatform.twitter.com\u002Fwidgets.js\" charset=\"utf-8\">\u003C\u002Fscript>",{"type":98,"attrs":2854,"content":2855},{"level":1796},[2856],{"text":2857,"type":59},"2. Communication protocols",{"type":55,"content":2859},[2860],{"text":2861,"type":59},"The hybrid workplace policy should outline how employees communicate with their managers and colleagues regarding work projects and issues. It should also outline the process for reporting IT support issues, internet connectivity issues, or device troubleshooting.",{"type":98,"attrs":2863,"content":2864},{"level":1796},[2865],{"text":2866,"type":59},"3. Equipment and resources",{"type":55,"content":2868},[2869],{"text":2870,"type":59},"List all the equipment and resources available for hybrid and remote employees to perform their duties, such as laptops and desk chairs. The policy should also address who's responsible for acquiring and maintaining equipment.",{"type":98,"attrs":2872,"content":2873},{"level":1796},[2874],{"text":2875,"type":59},"4. Privacy and confidentiality protocols",{"type":55,"content":2877},[2878,2880,2884],{"text":2879,"type":59},"The policy should outline how employees are expected to handle sensitive company information and the methods used to ",{"text":2881,"type":59,"marks":2882},"protect data",[2883],{"type":68},{"text":2885,"type":59},". It should address how and when to use VPN access, company-owned devices, and personal devices.",{"type":98,"attrs":2887,"content":2888},{"level":1796},[2889],{"text":2890,"type":59},"5. Health, safety, and well-being",{"type":55,"content":2892},[2893,2895,2899],{"text":2894,"type":59},"Ergonomics and safety precautions of remote workstations should be a company concern. The hybrid workplace policy can provide guidelines for disconnecting from work to manage home responsibilities and rules regarding ",{"text":2896,"type":59,"marks":2897},"office safety and well-being ",[2898],{"type":68},{"text":2900,"type":59},"practices during in-person meetings.",{"type":76,"attrs":2902},{"id":1714,"body":2903},[2904],{"_uid":2905,"component":1966,"largeSource":2906,"smallSource":2907,"mediumSource":34},"a7d2cc99-48d4-4a12-bc89-b065d213dd36","\u003Ciframe src=\"https:\u002F\u002Fassets.pinterest.com\u002Fext\u002Fembed.html?id=643803709245431920\" height=\"700\" width=\"600\" frameborder=\"0\" scrolling=\"no\" style=\"width: 600; height: 700;\">\u003C\u002Fiframe>","\u003Ciframe src=\"https:\u002F\u002Fassets.pinterest.com\u002Fext\u002Fembed.html?id=643803709245431920\" height=\"445\" width=\"345\" frameborder=\"0\" scrolling=\"no\" style=\"width: 345; height: 445;\">\u003C\u002Fiframe>",{"type":98,"attrs":2909,"content":2910},{"level":1796},[2911],{"text":2912,"type":59},"6. Accessibility and accommodations",{"type":55,"content":2914},[2915,2917,2921],{"text":2916,"type":59},"Your hybrid policy should address accommodations for teammates with impairments or specific preferences, allowing them ",{"text":2918,"type":59,"marks":2919},"appropriate access ",[2920],{"type":68},{"text":2922,"type":59},"to the infrastructure and physical office spaces.",{"type":98,"attrs":2924,"content":2925},{"level":1796},[2926],{"text":2927,"type":59},"7. Training and development",{"type":55,"content":2929},[2930,2932,2936],{"text":2931,"type":59},"From initial onboarding to ongoing skills development, the hybrid working policy should outline employee training opportunities. This includes setting up and using new tools and technologies and the best practices and etiquette for remote collaboration. These training sessions also help ",{"text":2933,"type":59,"marks":2934},"fill skills gaps ",[2935],{"type":68},{"text":2937,"type":59},"in your teams.",{"type":98,"attrs":2939,"content":2940},{"level":1796},[2941],{"text":2942,"type":59},"8. Legal compliance",{"type":55,"content":2944},[2945],{"text":2946,"type":59},"Any work policy should comply with all related state and federal laws, including Occupational Safety and Health (OSH) regulations and data protection and privacy laws. You can condense this information in a palatable format for employees and provide links to the comprehensive legal resources for more information.",{"type":98,"attrs":2948,"content":2949},{"level":100},[2950],{"text":2951,"type":59},"Your marketing team's next steps",{"type":55,"content":2953},[2954,2956,2960],{"text":2955,"type":59},"The traditional nine-to-five office model is no longer effective for many employers and employees. The rise of digital technology and communication tools has made remote work more accessible and productive, leading to the popularity of the ",{"text":2957,"type":59,"marks":2958},"hybrid workplace",[2959],{"type":68},{"text":243,"type":59},{"type":55,"content":2962},[2963,2965,2969],{"text":2964,"type":59},"An optimized hybrid workplace should provide access to essential tools and equipment, reflect the brand identity and culture of the organization, and consider the needs of ",{"text":2966,"type":59,"marks":2967},"design and marketing teams",[2968],{"type":68},{"text":243,"type":59},{"type":55,"content":2971},[2972],{"text":2973,"type":59,"marks":2974},"A successful hybrid workplace requires:",[2975],{"type":68},{"type":175,"content":2977},[2978,2984,2990,2996,3002,3008,3014],{"type":178,"content":2979},[2980],{"type":55,"content":2981},[2982],{"text":2983,"type":59},"Commitment to effective communication",{"type":178,"content":2985},[2986],{"type":55,"content":2987},[2988],{"text":2989,"type":59},"Strong company culture",{"type":178,"content":2991},[2992],{"type":55,"content":2993},[2994],{"text":2995,"type":59},"Clear expectations",{"type":178,"content":2997},[2998],{"type":55,"content":2999},[3000],{"text":3001,"type":59},"Employee health and well-being programs",{"type":178,"content":3003},[3004],{"type":55,"content":3005},[3006],{"text":3007,"type":59},"Regular in-person meetings",{"type":178,"content":3009},[3010],{"type":55,"content":3011},[3012],{"text":3013,"type":59},"Professional development opportunities",{"type":178,"content":3015},[3016],{"type":55,"content":3017},[3018],{"text":3019,"type":59},"Clear boundaries",{"type":76,"attrs":3021},{"id":1714,"body":3022},[3023],{"_uid":3024,"emoji":34,"bgColor":47,"markdown":3025,"component":152},"a4cd2d77-0e25-4ab8-af56-c15e611c0bea","By embracing these strategies, your team can maximize the benefits of a hybrid work setting and create a productive and happy work environment.",{"type":55,"content":3027},[3028,3030,3034],{"text":3029,"type":59},"Linearity Curve (formerly Vectornator) offers many collaboration and automation tools marketing teams need to ",{"text":3031,"type":59,"marks":3032},"work together remotely",[3033],{"type":68},{"text":3035,"type":59},", including communication and file-sharing features.",{"type":55,"content":3037},[3038,3040,3044],{"text":3039,"type":59},"With a highly compatible platform, impressive template libraries, and an easy-to-learn interface, ",{"text":1742,"type":59,"marks":3041},[3042],{"type":131,"attrs":3043},{"href":1565,"uuid":134,"anchor":134,"target":1746,"linktype":88},{"text":3045,"type":59},"is a smart option for employees working in hybrid teams. Ready to try new and innovative design software?",{"type":76,"attrs":3047},{"id":1714,"body":3048},[3049],{"_uid":3050,"title":1754,"button":3051,"component":94,"description":1760,"backgroundColor":96},"15eff7d9-155c-443f-b332-58b1b2f4bc16",[3052],{"_uid":3053,"icon":34,"link":3054,"size":90,"text":1759,"type":92,"component":93},"0f64d573-2769-45e7-92c9-dc33688333d2",{"url":87,"linktype":88,"fieldtype":89,"cached_url":87},{"id":3056,"alt":3057,"name":34,"focus":34,"title":3057,"source":34,"filename":3058,"copyright":34,"fieldtype":36,"meta_data":3059,"is_external_url":16},18932903,"7 strategies for optimizing your hybrid workplace | Linearity","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F51463efe85\u002Fhybrid-workplace_thumbnail.png",{},{"id":3061,"filename":3062,"fieldtype":36,"is_external_url":16},18541508,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Ffbd0998980\u002Fhybrid-workplace-newblogcover.png","7 Strategies for Optimizing Your Hybrid Workplace","2023-06-20 12:00","Want to boost productivity and employee engagement in your hybrid marketing team? 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