[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"en\u002Fblog\u002Finstagram-statistics":3,"en\u002Fsettings-page":4801,"blog-what-to-read-next-section":6711},{"content":4,"full_slug":4797,"id":4798,"name":1658,"path":134,"published_at":4799,"uuid":4800},{"tag":5,"_uid":1649,"image":1650,"title":1658,"author":1659,"widget":1815,"bgColor":47,"content":1820,"noIndex":16,"noFollow":16,"wistiaId":34,"component":1618,"thumbnail":4787,"youtubeId":34,"meta_image":4791,"meta_title":4794,"page_title":34,"description":34,"publishedDate":4795,"hideFromSitemap":16,"meta_description":4796},[6],{"name":7,"created_at":8,"published_at":9,"updated_at":10,"id":11,"uuid":12,"content":13,"slug":1641,"full_slug":1642,"sort_by_date":134,"position":1643,"tag_list":1644,"is_startpage":16,"parent_id":1645,"meta_data":134,"group_id":1646,"first_published_at":1647,"release_id":134,"lang":1636,"path":134,"alternates":1648,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Design resources","2024-08-26T14:09:52.108Z","2025-02-12T14:24:10.265Z","2025-02-12T14:24:10.293Z",540222543,"6e82c4b3-844d-4c3a-a799-56939bc2843d",{"_uid":14,"title":15,"noIndex":16,"noFollow":16,"component":17,"reference":18,"meta_image":1638,"meta_title":34,"page_title":34,"description":1628,"illustration":1640,"hideFromSitemap":16,"meta_description":34},"e44b1a0b-2afa-4abe-a1fe-37c6a104cf23"," Design resources",false,"BlogCategoryOverviewPage",{"name":19,"created_at":20,"published_at":21,"updated_at":22,"id":23,"uuid":24,"content":25,"slug":1629,"full_slug":1630,"sort_by_date":134,"position":1631,"tag_list":1632,"is_startpage":16,"parent_id":1633,"meta_data":134,"group_id":1634,"first_published_at":1635,"release_id":134,"lang":1636,"path":134,"alternates":1637,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Your next career move: motion graphics vs. animation","2024-09-30T06:45:42.528Z","2026-09-05T00:16:24.094Z","2026-09-05T00:16:24.122Z",555448743,"f0ff000f-00e4-4457-ae55-997ca7312e7c",{"tag":26,"_uid":28,"image":29,"title":19,"author":40,"widget":42,"bgColor":47,"content":48,"noIndex":16,"noFollow":16,"wistiaId":34,"component":1618,"thumbnail":1619,"youtubeId":34,"meta_image":1623,"meta_title":1626,"page_title":34,"description":34,"publishedDate":1627,"hideFromSitemap":16,"meta_description":1628},[27,12],"3788f72d-65c4-4ad7-8c18-e17dc82f2b2e","a8e1a7cf-37e0-4551-aea1-db9befd460bb",[30],{"_uid":31,"image":32,"imageAlt":38,"component":39},"62e34335-8a79-43ca-adbb-08db9dd6b080",{"id":33,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":35,"copyright":34,"fieldtype":36,"meta_data":37,"is_external_url":16},17475438,"","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fx\u002F62e79781c4\u002Fmotion-graphics-vs-animation-newblogcover.avif","asset",{},"Linearity","Image",[41],"0f5fe757-eb31-437c-80a1-926f913f8ca3",{"id":43,"alt":44,"name":34,"focus":34,"title":44,"source":34,"filename":45,"copyright":34,"fieldtype":36,"meta_data":46,"is_external_url":16},18932106,"Your next career move: motion graphics vs. animation | Linearity","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F31598723af\u002Fmotion-graphics-vs-animation_widget.png",{},"decor-salmon",[49],{"_uid":50,"content":51,"component":1617},"d1ae1e07-2065-4a2c-b2db-d64c001ad978",{"type":52,"content":53},"doc",[54,60,71,75,97,106,110,146,162,166,174,216,223,254,261,294,300,330,334,341,360,371,381,387,394,404,474,481,485,495,514,523,554,561,569,573,577,584,606,616,622,629,639,645,652,668,681,692,699,714,725,731,738,766,785,795,801,808,816,835,842,852,862,868,875,884,888,896,900,907,921,928,935,945,954,958,968,975,982,998,1002,1006,1013,1095,1102,1112,1160,1171,1178,1188,1195,1199,1216,1220,1231,1238,1242,1252,1259,1269,1275,1282,1286,1296,1308,1312,1318,1325,1333,1337,1344,1410,1416,1475,1496,1506,1513,1540,1547,1557,1569,1578,1590],{"type":55,"content":56},"paragraph",[57],{"text":58,"type":59},"Whether you’re a seasoned player in the creative industry or a savvy business owner interested in elevating your brand's advertising, motion graphics, and animation are techniques you can use to take your practice to the next level.","text",{"type":55,"content":61},[62,64,69],{"text":63,"type":59},"However, before you can do that, it’s important to ",{"text":65,"type":59,"marks":66},"understand the difference",[67],{"type":68},"bold",{"text":70,"type":59}," between each technique. That way, you can pinpoint the method best for you and use it to deliver a killer end product.",{"type":55,"content":72},[73],{"text":74,"type":59},"Ready to get started? Let’s run through the key differences between these two popular types of animation.",{"type":76,"attrs":77},"blok",{"id":78,"body":79},"9d7b30a1-76d0-4568-93c1-ffa19ae4a8b3",[80],{"_uid":81,"title":82,"button":83,"component":94,"description":95,"backgroundColor":96},"i-dcfadd96-037d-4f5d-ad70-ffc0e2a1c84d","Jumpstart your ideas with Linearity Curve\n",[84],{"_uid":85,"icon":34,"link":86,"size":90,"text":91,"type":92,"component":93},"e5e02788-07cf-4d00-8e8a-93084414d9ff",{"id":34,"url":87,"linktype":88,"fieldtype":89,"cached_url":87},"https:\u002F\u002Fwww.linearity.io\u002Fget-started","url","multilink","medium","Get Started","whiteFill","BaseButton","BlogComponentCta","Take your designs to the next level.\n\n","orange",{"type":98,"attrs":99,"content":101},"heading",{"level":100},2,[102],{"text":103,"type":59,"marks":104},"Historical context: the rise of animation and motion graphics",[105],{"type":68},{"type":55,"content":107},[108],{"text":109,"type":59},"The desire to capture movement and bring life to still images stretches back centuries, with early examples like the flip book (1800s).",{"type":55,"content":111},[112,114,118,120,125,127,138,140,144],{"text":113,"type":59},"The birth of animation as we know it began with the invention of celluloid film in the ",{"text":115,"type":59,"marks":116},"late 19th century",[117],{"type":68},{"text":119,"type":59},". Pioneers like Winsor McCay (",{"text":121,"type":59,"marks":122},"Gertie the Dinosaur",[123],{"type":124},"italic",{"text":126,"type":59},", 1914) and ",{"text":128,"type":59,"marks":129},"Walt Disney",[130,136],{"type":131,"attrs":132},"link",{"href":133,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fa-brief-history-of-disney",null,"_blank",{"type":137},"underline",{"text":139,"type":59}," (",{"text":141,"type":59,"marks":142},"Snow White and the Seven Dwarfs",[143],{"type":124},{"text":145,"type":59},", 1937) established hand-drawn animation as a dominant storytelling medium.",{"type":76,"attrs":147},{"id":78,"body":148},[149,153,158],{"_uid":150,"emoji":34,"bgColor":47,"markdown":151,"component":152},"i-8e5a1955-6035-4b79-b808-a082b7abcc6d","Motion graphics, on the other hand, emerged as a field much later, heavily influenced by technological 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revolution",[319,322,323],{"type":131,"attrs":320},{"href":321,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcomputer-animation\u002F",{"type":68},{"type":137},{"text":325,"type":59,"marks":326},":",[327],{"type":68},{"text":329,"type":59}," The arrival of powerful computers in the late 20th century opened doors for sophisticated 3D motion graphics and visual effects, further solidifying motion graphics as a distinct field.",{"type":55,"content":331},[332],{"text":333,"type":59},"Today, animation and motion graphics co-exist and often complement each other. But what are the two different techniques? How do they differ? Are they similar in any way? Keep reading to find out.",{"type":98,"attrs":335,"content":336},{"level":100},[337],{"text":338,"type":59,"marks":339},"What's motion graphics?",[340],{"type":68},{"type":55,"content":342},[343,345,349,351,358],{"text":344,"type":59},"This is a small",{"text":346,"type":59,"marks":347}," subset of animation",[348],{"type":68},{"text":350,"type":59}," that makes previously static images more dynamic. It deals almost exclusively with 2D graphics and ",{"text":352,"type":59,"marks":353},"2D graphic software",[354,357],{"type":131,"attrs":355},{"href":356,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002F2d-animation-software\u002F",{"type":137},{"text":359,"type":59},". ",{"type":55,"content":361},[362,369],{"text":363,"type":59,"marks":364},"Creating motion graphics",[365,368],{"type":131,"attrs":366},{"href":367,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-make-motion-graphics\u002F",{"type":137},{"text":370,"type":59}," enhances the visual impact of an otherwise lifeless image, it doesn’t do anything to further its narrative or give it one at all.",{"type":55,"content":372},[373,375,379],{"text":374,"type":59},"For example, do you know when you’re shopping online that a quick buy option appears on screen? Or when a static banner pauses when you hover over it? That’s motion graphics. It’s a ",{"text":376,"type":59,"marks":377},"simple, effective, and widely used ",[378],{"type":68},{"text":380,"type":59},"part of media that millions of people use or encounter every single day.",{"type":76,"attrs":382},{"id":78,"body":383},[384],{"_uid":385,"emoji":34,"bgColor":47,"markdown":386,"component":152},"i-b2e794be-3d69-4324-8730-a925eb630d86","Looking for the secret sauce to motion design? Check out our toolbox of [motion graphics resources](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fmotion-design-resources\u002F) every professional designer needs.",{"type":98,"attrs":388,"content":389},{"level":100},[390],{"text":391,"type":59,"marks":392},"10 examples of motion graphics",[393],{"type":68},{"type":55,"content":395},[396,398,402],{"text":397,"type":59},"Despite being one of the most popular animation modes, it’s often hard to spot. 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However, it’s also an umbrella term that categorizes the ",{"text":490,"type":59,"marks":491},"whole field of moving imagery",[492],{"type":68},{"text":494,"type":59},", including everything from cartoons and typography to motion graphics itself.",{"type":76,"attrs":496},{"id":78,"body":497},[498,509,511],{"_uid":499,"title":500,"button":501,"component":94,"description":507,"backgroundColor":508},"i-1df1fdfe-9f7c-4b6c-b041-705763f9f80d","Transform Your ideas into animations",[502],{"_uid":503,"icon":34,"link":504,"size":90,"text":506,"type":92,"component":93},"773c6fef-c7b4-4ef8-89f5-a0f4568ec5b5",{"id":34,"url":505,"linktype":88,"fieldtype":89,"cached_url":505},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Ftutorials\u002Fworkshops\u002Fcreate-your-first-animation-with-linearity-move\u002F","Start tutorial","Linearity Move is perfect for beginners and professionals alike. Make your first animation with Move.\n\n","green",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":510,"initial":155,"component":156,"backgroundColor":157},"i-46896377-e31f-4820-8b07-cd14883b5636",{"_uid":512,"emoji":34,"bgColor":47,"markdown":513,"component":152},"i-03f6b4f7-034e-484a-8286-69ed73f22cbc","Think of animation as an all-encompassing umbrella that includes multiple motion graphic design styles.",{"type":55,"content":515},[516],{"text":517,"type":59,"marks":518},"This means that while motion graphics may always fall under the umbrella of animation, animation doesn’t always exclusively mean motion graphics—get it?",[519],{"type":520,"attrs":521},"textStyle",{"color":522},"#111717",{"type":76,"attrs":524},{"id":78,"body":525},[526],{"_uid":527,"cards":528,"component":553},"i-cdf7e245-d38a-4525-bca2-17312925105b",[529,542],{"_uid":530,"image":531,"button":535,"component":541},"3316bcc3-0742-4b40-a4aa-58671fe2e4b4",{"id":532,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":533,"copyright":34,"fieldtype":36,"meta_data":534,"is_external_url":16},17475474,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F574x1020\u002F6ea7be6791\u002Ffilters_format-webp-_quality-75-1.webp",{},[536],{"_uid":537,"icon":34,"link":538,"size":90,"text":540,"type":92,"component":93},"800bb715-4fac-4066-bc3b-57c2987c165b",{"id":34,"url":539,"linktype":88,"fieldtype":89,"cached_url":539},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fanimated-templates\u002Fillustrated-vector-agency-ideas-ad\u002F","Get this template","BlogTwoColumnTemplatesItem",{"_uid":543,"image":544,"button":548,"component":541},"b43dae9f-5c33-423f-93fd-d66efd5d0294",{"id":545,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":546,"copyright":34,"fieldtype":36,"meta_data":547,"is_external_url":16},17475473,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1019x1020\u002Fd881951188\u002Ffilters_format-webp-_quality-75-2.webp",{},[549],{"_uid":550,"icon":34,"link":551,"size":90,"text":540,"type":92,"component":93},"78651033-1ec1-47b5-a7c7-92405374d872",{"id":34,"url":552,"linktype":88,"fieldtype":89,"cached_url":552},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fanimated-templates\u002Fcreative-agency-showreel\u002F","BlogTwoColumnTemplates",{"type":98,"attrs":555,"content":556},{"level":100},[557],{"text":558,"type":59,"marks":559},"5 styles of animation",[560],{"type":68},{"type":55,"content":562},[563,565],{"text":564,"type":59},"Under the umbrella of animation, there are ",{"text":566,"type":59,"marks":567},"five main styles.",[568],{"type":68},{"type":55,"content":570},[571],{"text":572,"type":59},"Each one has different costs, uses, and requirements, and together, they are responsible for the entire world of graphics that we know, love, and use today.",{"type":55,"content":574},[575],{"text":576,"type":59},"Here are the five types of animation techniques.",{"type":98,"attrs":578,"content":579},{"level":168},[580],{"text":581,"type":59,"marks":582},"1. Traditional animation",[583],{"type":68},{"type":55,"content":585},[586,588,592,594,598,600,604],{"text":587,"type":59},"Are you familiar with ",{"text":589,"type":59,"marks":590},"Tarzan ",[591],{"type":124},{"text":593,"type":59},"(1999)? ",{"text":595,"type":59,"marks":596},"The Lion King ",[597],{"type":124},{"text":599,"type":59},"(1994)? ",{"text":601,"type":59,"marks":602},"Pinocchio ",[603],{"type":124},{"text":605,"type":59},"(1940)? Well, those are all made using traditional animation methods.",{"type":55,"content":607},[608,610,614],{"text":609,"type":59},"Traditional animation is a technique in which each frame is ",{"text":611,"type":59,"marks":612},"drawn by hand",[613],{"type":68},{"text":615,"type":59},". It can also be known as hand-drawn animation or cel animation, and until the age of computer animation, it was the dominant type of animation used in cinema.",{"type":76,"attrs":617},{"id":78,"body":618},[619],{"src":620,"_uid":621,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002Fie53R2HEZ6g?feature=oembed","i-6643561a-5b94-41a8-b409-0a1dd6f72828",{"type":98,"attrs":623,"content":624},{"level":168},[625],{"text":626,"type":59,"marks":627},"2. Motion graphics",[628],{"type":68},{"type":55,"content":630},[631,633,637],{"text":632,"type":59},"As explained above, this is a subgenre of animation that turns a ",{"text":634,"type":59,"marks":635},"still image into a moving one.",[636],{"type":68},{"text":638,"type":59}," However, the image rarely has a story or an emotive edge.",{"type":76,"attrs":640},{"id":78,"body":641},[642],{"src":643,"_uid":644,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FBR5IuoxNJUU?start=3&feature=oembed","i-93aca940-ed35-4c93-a9da-2565963e1111",{"type":98,"attrs":646,"content":647},{"level":168},[648],{"text":649,"type":59,"marks":650},"3. Stop motion animation",[651],{"type":68},{"type":55,"content":653},[654,656,660,662,666],{"text":655,"type":59},"This ",{"text":657,"type":59,"marks":658},"frame-by-frame",[659],{"type":68},{"text":661,"type":59}," movement of objects and figures creates an ",{"text":663,"type":59,"marks":664},"illusion of fluid movement",[665],{"type":68},{"text":667,"type":59},". This manual technique allows for any kind of physical item to star in a picture, as long as it keeps still, of course.",{"type":55,"content":669},[670,672,679],{"text":671,"type":59},"Though incredibly delicate and time-consuming, ",{"text":673,"type":59,"marks":674},"stop motion animation",[675,678],{"type":131,"attrs":676},{"href":677,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fstop-motion\u002F",{"type":137},{"text":680,"type":59}," is a popular and beautiful art form. ",{"type":76,"attrs":682},{"id":78,"body":683},[684,687,689],{"_uid":685,"emoji":34,"bgColor":47,"markdown":686,"component":152},"i-d920a233-4196-4e03-83fe-97365df2b56c","It was the style championed in films such as *Fantastic Mr. Fox* (2009) and *Coraline* (2009)",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":688,"initial":155,"component":156,"backgroundColor":157},"i-0ff5e3d7-6f9a-4311-9541-cfd45348ae7d",{"src":690,"_uid":691,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002Fn2igjYFojUo?feature=oembed","i-95568d25-63cb-4a2f-8093-cc28f130439a",{"type":98,"attrs":693,"content":694},{"level":168},[695],{"text":696,"type":59,"marks":697},"4. 2D animation",[698],{"type":68},{"type":55,"content":700},[701,708,710],{"text":702,"type":59,"marks":703},"Animating in 2D",[704,707],{"type":131,"attrs":705},{"href":706,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002F2d-animation\u002F",{"type":137},{"text":709,"type":59}," is probably the most common style of animation and refers to two-dimensional graphics that are rapidly sequenced to create the ",{"text":711,"type":59,"marks":712},"illusion of lifelike movement.",[713],{"type":68},{"type":55,"content":715},[716,718,724],{"text":717,"type":59},"Graphics drawn by hand are often categorized as traditional animation. But they can also be produced using ",{"text":719,"type":59,"marks":720},"animation software",[721,723],{"type":131,"attrs":722},{"href":356,"uuid":134,"anchor":134,"target":135,"linktype":88},{"type":137},{"text":243,"type":59},{"type":76,"attrs":726},{"id":78,"body":727},[728],{"src":729,"_uid":730,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002F2tC2Q2xphRQ?start=2&feature=oembed","i-8bf7f3d2-5ad9-4f83-88d3-5604874fef73",{"type":98,"attrs":732,"content":733},{"level":168},[734],{"text":735,"type":59,"marks":736},"5. 3D animation",[737],{"type":68},{"type":55,"content":739},[740,742,746,748,752,754,758,760,764],{"text":741,"type":59},"This refers to graphics modeled in a ",{"text":743,"type":59,"marks":744},"three-dimensional virtual environment",[745],{"type":68},{"text":747,"type":59}," and then animated. It’s the most-used style in the animation industry today, and it has inspired movies such as ",{"text":749,"type":59,"marks":750},"Toy Story ",[751],{"type":124},{"text":753,"type":59},"(1995), ",{"text":755,"type":59,"marks":756},"Monsters Inc. ",[757],{"type":124},{"text":759,"type":59},"(2001), and ",{"text":761,"type":59,"marks":762},"Frozen ",[763],{"type":124},{"text":765,"type":59},"(2013).",{"type":55,"content":767},[768,770,774,776,783],{"text":769,"type":59},"Designers specializing in 3D animation begin by conceptualizing a character or object, creating a ",{"text":771,"type":59,"marks":772},"to-scale model",[773],{"type":68},{"text":775,"type":59},", and ",{"text":777,"type":59,"marks":778},"using 3D animation software",[779,782],{"type":131,"attrs":780},{"href":781,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-software\u002F",{"type":137},{"text":784,"type":59}," to bring it to life.",{"type":55,"content":786},[787,789,793],{"text":788,"type":59},"Integrating the 3D model into the digital environment decked out with special effects allows them to watch how it responds to and ",{"text":790,"type":59,"marks":791},"acts in a 360° space",[792],{"type":68},{"text":794,"type":59},", producing a pretty darn accurate end product.",{"type":76,"attrs":796},{"id":78,"body":797},[798],{"src":799,"_uid":800,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FbwzLiQZDw2I?feature=oembed","i-ef7b3f2e-d557-4ff6-bcda-24b75a9854d4",{"type":98,"attrs":802,"content":803},{"level":100},[804],{"text":805,"type":59,"marks":806},"Motion graphics vs. animation: a comparison",[807],{"type":68},{"type":55,"content":809},[810,812],{"text":811,"type":59},"Now that you understand the key differences, let's compare both modes so that you can pinpoint which ",{"text":813,"type":59,"marks":814},"best suits your requirements.",[815],{"type":68},{"type":76,"attrs":817},{"id":78,"body":818},[819],{"_uid":820,"image":821,"title":828,"button":829,"component":833,"description":834},"i-9f661ae6-4995-4e42-b38b-9acc277db0eb",[822],{"_uid":823,"image":824,"imageAlt":39,"component":39},"a34791cc-3805-497c-8c58-f3a5a93df2a9",{"id":825,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":826,"copyright":34,"fieldtype":36,"meta_data":827,"is_external_url":16},17423592,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F688x488\u002Ff85f7be569\u002Fsnippet-banner-image.png",{},"Bring motion in-house",[830],{"_uid":831,"icon":34,"link":832,"size":90,"text":91,"type":92,"component":93},"efcb819f-5ec6-41ae-b270-8b5898ef1319",{"id":34,"url":87,"linktype":88,"fieldtype":89,"cached_url":87},"BlogComponentBigCta","Animate marketing assets in seconds with Linearity Move.",{"type":98,"attrs":836,"content":837},{"level":168},[838],{"text":839,"type":59,"marks":840},"Statistics vs. narratives",[841],{"type":68},{"type":55,"content":843},[844,846,850],{"text":845,"type":59},"Motion graphics tend to be less captivating than animation. They simply aim to enhance the delivery of a selling point, statistic, or instruction, while animation concentrates on ",{"text":847,"type":59,"marks":848},"crafting a narrative",[849],{"type":68},{"text":851,"type":59}," and developing characters.",{"type":55,"content":853},[854,856,860],{"text":855,"type":59},"A successful animation connects with its audience, tugs at their heartstrings, and tells a story. Meanwhile, a functioning motion graphic merely ",{"text":857,"type":59,"marks":858},"informs, teaches, or instructs",[859],{"type":68},{"text":861,"type":59}," them.",{"type":76,"attrs":863},{"id":78,"body":864},[865],{"_uid":866,"emoji":34,"bgColor":47,"markdown":867,"component":152},"i-97fbedf1-fcbe-44a5-a23d-1515fc90729d","If the animated picture you’re looking at tells a gripping story or enhances a narrative, chances are you have an animation and not a motion graphic.",{"type":98,"attrs":869,"content":870},{"level":168},[871],{"text":872,"type":59,"marks":873},"Simple vs. complex",[874],{"type":68},{"type":55,"content":876},[877,879,883],{"text":878,"type":59},"Generally speaking, motion graphics call for ",{"text":880,"type":59,"marks":881},"less complex designs than animation",[882],{"type":68},{"text":243,"type":59},{"type":55,"content":885},[886],{"text":887,"type":59},"Now, don’t get it twisted. This doesn’t mean that designing them is a piece of cake. It just means that creating a superbly effective motion graphic usually requires fewer resources.",{"type":55,"content":889},[890,892],{"text":891,"type":59},"For example, do you want to design a pop-out title for your company’s introductory video? With the right software, you can likely do so swiftly and with ",{"text":893,"type":59,"marks":894},"little to no complications.",[895],{"type":68},{"type":55,"content":897},[898],{"text":899,"type":59},"If you’re hoping to produce a captivating animated feature from start to finish, one that meets its function expertly just like the pop-out title on your company’s introductory video did, then you’ll need an extensive skillset, ample resources, and an empty calendar.",{"type":98,"attrs":901,"content":902},{"level":168},[903],{"text":904,"type":59,"marks":905},"Reasonably priced vs. expensive",[906],{"type":68},{"type":55,"content":908},[909,911,915,917],{"text":910,"type":59},"As mentioned above, designing an animation that meets its function tends to be more ",{"text":912,"type":59,"marks":913},"time-consuming and complex",[914],{"type":68},{"text":916,"type":59}," than creating a satisfactory motion graphic. Producing a motion graphic requires less specific input and is thus generally ",{"text":918,"type":59,"marks":919},"less expensive.",[920],{"type":68},{"type":76,"attrs":922},{"id":78,"body":923},[924],{"_uid":925,"emoji":926,"bgColor":47,"markdown":927,"component":152},"i-654028d3-72ec-4e82-88c5-6341f438abee","💡","With the increasing use of artificial intelligence in animation creation, you can expect to see the current high prices [decrease by around 30%](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-statistics\u002F).",{"type":98,"attrs":929,"content":930},{"level":168},[931],{"text":932,"type":59,"marks":933},"2D vs. 3D",[934],{"type":68},{"type":55,"content":936},[937,939,943],{"text":938,"type":59},"Another distinguishing feature between animation and motion graphics is their difference in dimensions. While animation can refer to ",{"text":940,"type":59,"marks":941},"both 2D and 3D graphics,",[942],{"type":68},{"text":944,"type":59}," things like banners and GIFs are almost exclusively comprised of 2D images.",{"type":55,"content":946},[947,949,953],{"text":948,"type":59},"While this difference may result in motion graphics appearing less riveting than the realistic graphics defined by animation, that isn’t necessarily a bad thing. A motion graphic isn't going to capture your heart or seem lifelike. It serves to ",{"text":950,"type":59,"marks":951},"direct and inform",[952],{"type":68},{"text":243,"type":59},{"type":55,"content":955},[956],{"text":957,"type":59},"A 2D design is often easier to digest and understand, enabling the viewer to promptly follow its instructions and the motion graphic to meet its goal.",{"type":55,"content":959},[960,962,966],{"text":961,"type":59},"However, 3D motion graphics is no longer limited to high-budget productions and we are seeing this trend become increasingly common. With user-friendly 3D software becoming more accessible, we can expect a",{"text":963,"type":59,"marks":964}," surge in 3D elements",[965],{"type":68},{"text":967,"type":59}," seamlessly integrated into motion graphics projects.",{"type":76,"attrs":969},{"id":78,"body":970},[971],{"_uid":972,"markdown":973,"component":974},"i-33a9c080-fab4-4166-b998-37c5c96c8ded","\"If we are talking motion graphic trends, then I predict the following:  \n1) 3D textures: using 3D textures in a 2D animation environments.  \n2) Experimental minimalism: simple shapes and high contrast colors in a minimalist composition to avoid distractions.”—Maddy Zoli, Senior Designer at Linearity","BlogComponentQuote",{"type":98,"attrs":976,"content":977},{"level":168},[978],{"text":979,"type":59,"marks":980},"Accessory vs. main focus",[981],{"type":68},{"type":55,"content":983},[984,986,990,992,996],{"text":985,"type":59},"Generally speaking, motion graphics tend to ",{"text":987,"type":59,"marks":988},"integrate over preexisting live-action",[989],{"type":68},{"text":991,"type":59}," or real-life footage, such as a video or website. However, animations, on the other hand, tend to exist as ",{"text":993,"type":59,"marks":994},"standalone imagery",[995],{"type":68},{"text":997,"type":59}," over a generated background of other animations.",{"type":55,"content":999},[1000],{"text":1001,"type":59},"However, in film title design, motion graphics take center stage. ",{"type":55,"content":1003},[1004],{"text":1005,"type":59},"An additional difference is that motion graphics developed out of experiments in computer graphics, whereas animation developed out of art and comics",{"type":98,"attrs":1007,"content":1008},{"level":100},[1009],{"text":1010,"type":59,"marks":1011},"A quick summary table of the differences",[1012],{"type":68},{"type":76,"attrs":1014},{"id":78,"body":1015},[1016],{"_uid":1017,"content":1018,"component":1093,"showHeader":1094},"i-04a9f654-8634-432c-bf36-e5ee4c115e6d",{"tbody":1019,"thead":1082,"fieldtype":1092},[1020,1034,1046,1058,1070],{"_uid":1021,"body":1022,"component":1033},"ec96d931-f500-414d-934f-0d43e3eed6df",[1023,1027,1030],{"_uid":1024,"value":1025,"component":1026},"5f9394a7-e40f-4463-942b-ac37ec4a278a","Focus","_table_col",{"_uid":1028,"value":1029,"component":1026},"3463dee5-ea3c-4b55-8f89-360da48bdc3d","Statistics and instructions",{"_uid":1031,"value":1032,"component":1026},"4007a6f2-1d4e-4e6f-98b4-e56ab80509e3","Narratives","_table_row",{"_uid":1035,"body":1036,"component":1033},"323a099d-a31a-4c12-96f4-c5fd666c3ee9",[1037,1040,1043],{"_uid":1038,"value":1039,"component":1026},"22d84fac-4bb6-42a5-a996-0dd4c5606f94","Complexity",{"_uid":1041,"value":1042,"component":1026},"6aa518a8-6c81-4ed8-b76a-44aa4d5ff99b","Simple",{"_uid":1044,"value":1045,"component":1026},"93070c70-86a0-4ccb-961c-28b9b0522d96","Complex",{"_uid":1047,"body":1048,"component":1033},"52f78f03-b511-4ad5-b231-e93e5387c938",[1049,1052,1055],{"_uid":1050,"value":1051,"component":1026},"dd09cdc7-f6f8-41db-b178-d27c20cf4999","Cost",{"_uid":1053,"value":1054,"component":1026},"b9ff74fa-27f0-4e13-a36d-eb8ed13cf9e6","Reasonably priced",{"_uid":1056,"value":1057,"component":1026},"10977453-5ee5-456c-a97f-836abf08b1cc","Expensive",{"_uid":1059,"body":1060,"component":1033},"00dec5c4-432c-4e7d-89ba-1301bed2e6e1",[1061,1064,1067],{"_uid":1062,"value":1063,"component":1026},"0ca0ab3c-dcc5-46e8-8a94-e15531fb5717","Dimension",{"_uid":1065,"value":1066,"component":1026},"3621a623-5b2b-4742-ac2e-e2cd7a018490","Mainly 2D",{"_uid":1068,"value":1069,"component":1026},"b6308d44-4a5a-49df-a1db-1299e3a0cb21","2D and 3D",{"_uid":1071,"body":1072,"component":1033},"76330df8-093b-405d-ad69-6642d2195288",[1073,1076,1079],{"_uid":1074,"value":1075,"component":1026},"85916b26-df55-421f-9a99-b6a5ad662d6e","Role",{"_uid":1077,"value":1078,"component":1026},"4eebe3d9-9c05-4589-9ff2-9fa1e12e8041","Accessory (but not always)",{"_uid":1080,"value":1081,"component":1026},"b6ee8eea-1876-4cba-9f71-3a0a75bcb6c9","Main focus",[1083,1086,1089],{"_uid":1084,"value":34,"component":1085},"7e320148-24ca-4b1d-8929-2b9d6b1eb3ed","_table_head",{"_uid":1087,"value":1088,"component":1085},"5c084b05-c922-4986-bae1-1d460cc7b87a","Motion graphics",{"_uid":1090,"value":1091,"component":1085},"35505487-7977-4f63-b0a9-4fa5d2ec6350","Animation","table","BlogTableComponent",true,{"type":98,"attrs":1096,"content":1097},{"level":100},[1098],{"text":1099,"type":59,"marks":1100},"The software used for both",[1101],{"type":68},{"type":55,"content":1103},[1104,1106,1110],{"text":1105,"type":59},"Years ago, graphic designers used only physical tools to create scenes, characters, or accessories. Today, animators and graphic artists alike have a huge",{"text":1107,"type":59,"marks":1108}," range of digital tools",[1109],{"type":68},{"text":1111,"type":59}," at their fingertips that allow them to produce clean, functional designs promptly. Here are some of our favorite tools used for both:",{"type":175,"content":1113},[1114,1136,1142,1148,1154],{"type":178,"content":1115},[1116],{"type":55,"content":1117},[1118,1125,1127,1134],{"text":1119,"type":59,"marks":1120},"Linearity Curve",[1121,1124],{"type":131,"attrs":1122},{"href":1123,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fcurve\u002F",{"type":137},{"text":1126,"type":59}," and ",{"text":1128,"type":59,"marks":1129},"Linearity Move",[1130,1133],{"type":131,"attrs":1131},{"href":1132,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fmove\u002F",{"type":137},{"text":1135,"type":59}," (used together as a powerful combination)",{"type":178,"content":1137},[1138],{"type":55,"content":1139},[1140],{"text":1141,"type":59},"MAYA",{"type":178,"content":1143},[1144],{"type":55,"content":1145},[1146],{"text":1147,"type":59},"Blender",{"type":178,"content":1149},[1150],{"type":55,"content":1151},[1152],{"text":1153,"type":59},"Animate",{"type":178,"content":1155},[1156],{"type":55,"content":1157},[1158],{"text":1159,"type":59},"Adobe After Effects",{"type":76,"attrs":1161},{"id":78,"body":1162},[1163,1166,1168],{"src":1164,"_uid":1165,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FjcLFCSjFK08","i-9b16c736-2083-44fd-b528-b2a6cdae05c2",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":1167,"initial":155,"component":156,"backgroundColor":157},"i-ae4db9ab-32ce-415b-9163-985ff24053af",{"_uid":1169,"emoji":34,"bgColor":47,"markdown":1170,"component":152},"i-d0961a2a-d344-4951-b763-e82da317db28","Interested in using our graphic design and animation tools? Check out [our pricing](https:\u002F\u002Fwww.linearity.io\u002Fpricing\u002F) here. Spoiler alert: you can try our tools for free.",{"type":98,"attrs":1172,"content":1173},{"level":100},[1174],{"text":1175,"type":59,"marks":1176},"Which technique should you use?",[1177],{"type":68},{"type":55,"content":1179},[1180,1182,1186],{"text":1181,"type":59},"Now that you’re up to speed on all things motion graphics vs animation, it’s time to pinpoint the mode that will best leverage your skill set and meet your requirements. Below are some ",{"text":1183,"type":59,"marks":1184},"key questions",[1185],{"type":68},{"text":1187,"type":59}," to consider before you make your pick.",{"type":98,"attrs":1189,"content":1190},{"level":168},[1191],{"text":1192,"type":59,"marks":1193},"Do you want your graphic to tell a story?",[1194],{"type":68},{"type":55,"content":1196},[1197],{"text":1198,"type":59},"If you answered yes, you should probably go for animation.",{"type":55,"content":1200},[1201,1202,1206,1208,1215],{"text":1091,"type":59},{"text":1203,"type":59,"marks":1204}," breathes life into a character",[1205],{"type":68},{"text":1207,"type":59},". It enables viewers to connect with the characters and their stories on an emotional level. Take, for example, ",{"text":1209,"type":59,"marks":1210},"Studio Ghibli's masterpieces",[1211,1214],{"type":131,"attrs":1212},{"href":1213,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fstudio-ghibli",{"type":137},{"text":359,"type":59},{"type":55,"content":1217},[1218],{"text":1219,"type":59},"Ghibli characters aren't just drawn; they're animated with meticulous attention to detail. Subtle movements like a furrowed brow, a trembling hand, or the way hair blows in the wind all contribute to conveying emotions and personality.  This makes them feel real and relatable, even if they're fantastical creatures like Totoro or No-Face.",{"type":76,"attrs":1221},{"id":78,"body":1222},[1223,1226,1228],{"src":1224,"_uid":1225,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FGAp2_0JJskk?feature=oembed","i-82bf4991-dd6e-4480-ae0d-a631552a6463",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":1227,"initial":155,"component":156,"backgroundColor":157},"i-69c4a0af-2186-4804-b7de-77cac87fd414",{"_uid":1229,"emoji":34,"bgColor":47,"markdown":1230,"component":152},"i-92d3969d-bb21-4756-9aa1-01aa06bc01b3","Animation will make your narrative more realistic and captivating. So, if you aim to take your audience on a journey, animation is the right medium for you.",{"type":98,"attrs":1232,"content":1233},{"level":168},[1234],{"text":1235,"type":59,"marks":1236},"Do you want your graphics to be the focus of your media?",[1237],{"type":68},{"type":55,"content":1239},[1240],{"text":1241,"type":59},"If you answered no, we suggest you opt for motion graphics.",{"type":55,"content":1243},[1244,1246,1250],{"text":1245,"type":59},"3D animations are made to captivate, and thus, they tend to steal the show. If you’re merely looking to enhance your pre-existing website or instructional video, ",{"text":1247,"type":59,"marks":1248},"keep things simple",[1249],{"type":68},{"text":1251,"type":59}," with a functional motion graphic.",{"type":98,"attrs":1253,"content":1254},{"level":168},[1255],{"text":1256,"type":59,"marks":1257},"Are you using your animated graphics to instruct or teach viewers?",[1258],{"type":68},{"type":55,"content":1260},[1261,1263,1267],{"text":1262,"type":59},"If you answered yes, we advise",{"text":1264,"type":59,"marks":1265}," incorporating motion graphics",[1266],{"type":68},{"text":1268,"type":59}," into your presentation, video, or image. Their simple nature makes them fantastic learning aids and visual cues.",{"type":76,"attrs":1270},{"id":78,"body":1271},[1272],{"_uid":1273,"emoji":34,"bgColor":47,"markdown":1274,"component":152},"i-720924ae-aa09-46b1-8425-b091536714c9","If you’re preparing an animated presentation, stand out from the crowd by including some captivating motion design.",{"type":98,"attrs":1276,"content":1277},{"level":168},[1278],{"text":1279,"type":59,"marks":1280},"Will your graphic be used for corporate branding purposes?",[1281],{"type":68},{"type":55,"content":1283},[1284],{"text":1285,"type":59},"If you answered no, then consider using animation. If you answered yes, it’s motion graphics for you.",{"type":55,"content":1287},[1288,1290,1294],{"text":1289,"type":59},"While the vivid and catchy nature of a cartoon or 3D object may be enticing, it can also be labeled as fantastical, distracting, or childlike, thereby making it ",{"text":1291,"type":59,"marks":1292},"unsuitable for certain projects",[1293],{"type":68},{"text":1295,"type":59}," or settings.",{"type":55,"content":1297},[1298,1300,1307],{"text":1299,"type":59},"That’s why we recommend using plain 2D graphics for a project that is rooted in professional settings such as an office, university, or informative website. You're probably already familiar with the ",{"text":1301,"type":59,"marks":1302},"2D corporate illustration style",[1303,1306],{"type":131,"attrs":1304},{"href":1305,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcorporate-illustrations",{"type":137},{"text":243,"type":59},{"type":55,"content":1309},[1310],{"text":1311,"type":59},"However, animation does have its place for some corporate purposes and can be particularly useful for training or when used in conjunction with motion graphics to make explainer videos.",{"type":76,"attrs":1313},{"id":78,"body":1314},[1315],{"src":1316,"_uid":1317,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FuGPXaDaNla0?feature=oembed","i-c91544cd-3070-4b9b-a436-51e9116fcc1c",{"type":98,"attrs":1319,"content":1320},{"level":100},[1321],{"text":1322,"type":59,"marks":1323},"Animation vs. motion graphics as a career",[1324],{"type":68},{"type":55,"content":1326},[1327,1329],{"text":1328,"type":59},"Hopefully, at this point in the article, you’ve realized that animation and motion design are different. So, it should be no surprise that they offe",{"text":1330,"type":59,"marks":1331},"r diverse and exciting career paths. ",[1332],{"type":68},{"type":55,"content":1334},[1335],{"text":1336,"type":59},"Here's a breakdown of some key roles and the skillsets needed to thrive in each:",{"type":98,"attrs":1338,"content":1339},{"level":168},[1340],{"text":1341,"type":59,"marks":1342},"Motion graphics careers",[1343],{"type":68},{"type":175,"content":1345},[1346,1381,1391],{"type":178,"content":1347},[1348],{"type":55,"content":1349},[1350,1358,1361,1363,1370,1372,1379],{"text":1351,"type":59,"marks":1352},"Motion graphics designer",[1353,1356,1357],{"type":131,"attrs":1354},{"href":1355,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fmotion-designer\u002F",{"type":68},{"type":137},{"text":325,"type":59,"marks":1359},[1360],{"type":68},{"text":1362,"type":59}," These artists create animated visuals for various purposes, like marketing videos, explainer videos, and title sequences. They require strong graphic design skills, an understanding of ",{"text":1364,"type":59,"marks":1365},"animation principles",[1366,1369],{"type":131,"attrs":1367},{"href":1368,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fprinciples-of-animation",{"type":137},{"text":1371,"type":59},", proficiency in motion graphics software, and the ability to communicate ideas visually so that they can bring graphic elements and ",{"text":1373,"type":59,"marks":1374},"any typography",[1375,1378],{"type":131,"attrs":1376},{"href":1377,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-animate-text\u002F",{"type":137},{"text":1380,"type":59}," to life.",{"type":178,"content":1382},[1383],{"type":55,"content":1384},[1385,1389],{"text":1386,"type":59,"marks":1387},"3D motion graphics artist:",[1388],{"type":68},{"text":1390,"type":59}," This role requires 3D software expertise to create and animate 3D models for motion graphics projects. Skills in lighting, texturing, and rendering are also essential.",{"type":178,"content":1392},[1393],{"type":55,"content":1394},[1395,1399,1401,1408],{"text":1396,"type":59,"marks":1397},"Kinetic typographer:",[1398],{"type":68},{"text":1400,"type":59}," Specialists in animating text, ",{"text":1402,"type":59,"marks":1403},"kinetic typographers",[1404,1407],{"type":131,"attrs":1405},{"href":1406,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fkinetic-typography\u002F",{"type":137},{"text":1409,"type":59}," create engaging and informative text-based animations. They require strong typography skills, an understanding of animation principles, and proficiency in motion graphics software.",{"type":98,"attrs":1411,"content":1412},{"level":168},[1413],{"text":1091,"type":59,"marks":1414},[1415],{"type":68},{"type":175,"content":1417},[1418,1428,1447,1465],{"type":178,"content":1419},[1420],{"type":55,"content":1421},[1422,1426],{"text":1423,"type":59,"marks":1424},"Animator (2D or 3D):",[1425],{"type":68},{"text":1427,"type":59}," Animators bring characters and objects to life with movement and expression. They require strong drawing\u002Fmodeling skills, an understanding of animation principles (timing, spacing, etc.), and the ability to collaborate effectively.",{"type":178,"content":1429},[1430],{"type":55,"content":1431},[1432,1436,1438,1445],{"text":1433,"type":59,"marks":1434},"Character designer:",[1435],{"type":68},{"text":1437,"type":59}," ",{"text":1439,"type":59,"marks":1440},"Character designers",[1441,1444],{"type":131,"attrs":1442},{"href":1443,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcharacter-design\u002F",{"type":137},{"text":1446,"type":59}," are responsible for creating characters' visual identities. They need impressive drawing skills, an understanding of anatomy and character development, and the ability to translate ideas into visually appealing characters.",{"type":178,"content":1448},[1449],{"type":55,"content":1450},[1451,1455,1456,1463],{"text":1452,"type":59,"marks":1453},"Storyboarding artist:",[1454],{"type":68},{"text":1437,"type":59},{"text":1457,"type":59,"marks":1458},"Storyboard animation artists",[1459,1462],{"type":131,"attrs":1460},{"href":1461,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fstoryboarding-in-animation\u002F",{"type":137},{"text":1464,"type":59}," visually map out the narrative flow of an animation project. They require storytelling skills, the ability to translate scripts into visuals, and a good understanding of filmmaking techniques.",{"type":178,"content":1466},[1467],{"type":55,"content":1468},[1469,1473],{"text":1470,"type":59,"marks":1471},"Concept artist:",[1472],{"type":68},{"text":1474,"type":59}," Concept artists set the visual tone for an animation project, creating initial sketches and paintings of characters, environments, and props. They need a strong imagination, a broad knowledge of design principles, and the ability to translate ideas into compelling visuals.",{"type":55,"content":1476},[1477,1479,1486,1487,1494],{"text":1478,"type":59},"Breaking into either of these careers can be tough if you don’t have the correct skillset. There are ",{"text":1480,"type":59,"marks":1481},"plenty of animation tips",[1482,1485],{"type":131,"attrs":1483},{"href":1484,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-tips\u002F",{"type":137},{"text":1126,"type":59},{"text":1488,"type":59,"marks":1489},"various animation courses",[1490,1493],{"type":131,"attrs":1491},{"href":1492,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-courses\u002F",{"type":137},{"text":1495,"type":59}," available (free and paid) to help you brush up on anything you feel may be lacking.",{"type":55,"content":1497},[1498,1500,1504],{"text":1499,"type":59},"These resources are helpful for novice animators and motion graphic designers, and even those who consider themselves pros but want to ",{"text":1501,"type":59,"marks":1502},"expand their knowledge",[1503],{"type":68},{"text":1505,"type":59}," and keep their skills fresh.",{"type":98,"attrs":1507,"content":1508},{"level":168},[1509],{"text":1510,"type":59,"marks":1511},"Shared skills",[1512],{"type":68},{"type":55,"content":1514},[1515,1517,1521,1523,1530,1532,1539],{"text":1516,"type":59},"Both animation and motion graphics require a ",{"text":1518,"type":59,"marks":1519},"solid understanding of art fundamentals ",[1520],{"type":68},{"text":1522,"type":59},"(color theory, composition, etc.), ",{"text":1524,"type":59,"marks":1525},"strong creative skills",[1526,1529],{"type":131,"attrs":1527},{"href":1528,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-improve-creativity\u002F",{"type":137},{"text":1531,"type":59},", and visual storytelling. Excellent communication and collaboration skills are crucial for working effectively within ",{"text":1533,"type":59,"marks":1534},"creative teams",[1535,1538],{"type":131,"attrs":1536},{"href":1537,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fbusiness\u002Fsolutions\u002Fcreative-teams-design\u002F",{"type":137},{"text":243,"type":59},{"type":98,"attrs":1541,"content":1542},{"level":100},[1543],{"text":1544,"type":59,"marks":1545},"Key takeaways",[1546],{"type":68},{"type":55,"content":1548},[1549,1551,1555],{"text":1550,"type":59},"Whether you opt for a delightful animation or a sharp motion graphic, the most effective graphics enhance your project and yield results. Any animation that ",{"text":1552,"type":59,"marks":1553},"reaches its purpose",[1554],{"type":68},{"text":1556,"type":59}," (education, information, entertainment, etc.) is a successful design.‍",{"type":55,"content":1558},[1559,1561,1567],{"text":1560,"type":59},"Ready to take your graphic design creations to the next level? ",{"text":1119,"type":59,"marks":1562},[1563,1566],{"type":131,"attrs":1564},{"href":1565,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Flinearity.io\u002Fget-started",{"type":137},{"text":1568,"type":59}," puts all the design tools you need in your hands, whether you prefer creating on Mac, iPad, or iPhone.",{"type":55,"content":1570},[1571,1576],{"text":1128,"type":59,"marks":1572},[1573,1575],{"type":131,"attrs":1574},{"href":1132,"uuid":134,"anchor":134,"target":135,"linktype":88},{"type":137},{"text":1577,"type":59}," removes the barrier between static design and animation. You can effortlessly add motion to your static graphics and create dynamic presentations, eye-catching marketing materials, or engaging announcement posts.",{"type":55,"content":1579},[1580,1582,1589],{"text":1581,"type":59},"Get started for free below, or check out our ",{"text":1583,"type":59,"marks":1584},"Pro and Org plans",[1585,1588],{"type":131,"attrs":1586},{"href":1587,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fpricing\u002F",{"type":137},{"text":243,"type":59},{"type":76,"attrs":1591},{"id":78,"body":1592},[1593,1604,1607],{"_uid":1594,"image":1595,"title":828,"button":1600,"component":833,"description":834},"i-a9e2388c-0282-4070-8434-750983a2a5a0",[1596],{"_uid":1597,"image":1598,"imageAlt":39,"component":39},"47a2f329-4b30-4e76-878e-bac2d2221f16",{"id":825,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":826,"copyright":34,"fieldtype":36,"meta_data":1599,"is_external_url":16},{},[1601],{"_uid":1602,"icon":34,"link":1603,"size":90,"text":91,"type":92,"component":93},"c2334af9-37e3-4e5f-aec5-dc3958080d68",{"id":34,"url":87,"linktype":88,"fieldtype":89,"cached_url":87},{"lg":34,"md":34,"sm":34,"xl":1605,"xs":34,"xl2":34,"xl3":34,"_uid":1606,"initial":155,"component":156,"backgroundColor":157},"40","i-41b0276e-8ca1-49de-bc12-9ab4261f723a",{"_uid":1608,"component":1609,"questions":1610},"i-323fba5c-e136-41f6-a9b1-632ffa7b1514","BlogFaqSection",[1611,1612,1613,1614,1615,1616],"a857e6eb-2397-438e-8cbe-ec4dfcc25f67","11268a7b-e0f2-46b1-9df2-b4d91276456a","032fa9c0-3ef0-40dc-919f-544dc283bae2","4d0c1b30-8e41-4c2d-a7e4-a32c5fc627e3","6b0a4207-890d-4394-9eff-0d6299ca80aa","52182f27-143d-4d8b-b234-586d9f35bcae","RichtextComponent","BlogPage",{"id":1620,"alt":44,"name":34,"focus":34,"title":44,"source":34,"filename":1621,"copyright":34,"fieldtype":36,"meta_data":1622,"is_external_url":16},18932104,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F9c29738ea2\u002Fmotion-graphics-vs-animation_thumbnail.png",{},{"id":1624,"filename":1625,"fieldtype":36,"is_external_url":16},18540915,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fbbbc97a1d4\u002Fmotion-graphics-vs-animation-newblogcover.png","Your 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business, and demographics Blog Hero Image","100 Instagram statistics: brand adoption, business, and demographics",[1660],{"name":1661,"created_at":1662,"published_at":1663,"updated_at":1664,"id":1665,"uuid":1666,"content":1667,"slug":1809,"full_slug":1810,"sort_by_date":134,"position":1811,"tag_list":1812,"is_startpage":16,"parent_id":1708,"meta_data":134,"group_id":1813,"first_published_at":1710,"release_id":134,"lang":1636,"path":134,"alternates":1814,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Monique Solomons ","2024-10-03T18:20:42.793Z","2026-09-05T00:11:07.459Z","2026-09-05T00:11:07.468Z",558420710,"7cfd3b89-3f8c-4354-81bf-97b43a7e0efc",{"_uid":1668,"name":1669,"image":1670,"noIndex":16,"socials":1674,"noFollow":16,"position":1681,"component":1682,"meta_image":1683,"meta_title":34,"page_title":34,"description":1685,"otherAuthors":1686,"hideFromSitemap":16,"meta_description":34},"05f765b2-418a-40b6-b80b-8c065f30a83c","Monique Solomons",{"id":1671,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":1672,"copyright":34,"fieldtype":36,"meta_data":1673,"is_external_url":16},17539024,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F2000x1658\u002F2da8cff2db\u002Fmonique.jpg",{},[1675],{"_uid":1676,"icon":1677,"link":1678,"component":1680},"629f6d2d-8ccc-40ba-85d3-eebc8b40bd70","ic-linkedin",{"id":34,"url":1679,"linktype":88,"fieldtype":89,"cached_url":1679},"https:\u002F\u002Fempact.partners\u002F","socialItem","Contributor","AuthorPage",{"id":134,"alt":134,"name":34,"focus":134,"title":134,"source":134,"filename":34,"copyright":134,"fieldtype":36,"meta_data":1684},{},"Monique is a contributing writer to the Linearity Blog.",[1687,1712,1735,1758,1783],{"name":1688,"created_at":1689,"published_at":1690,"updated_at":1691,"id":1692,"uuid":1693,"content":1694,"slug":1704,"full_slug":1705,"sort_by_date":134,"position":1706,"tag_list":1707,"is_startpage":16,"parent_id":1708,"meta_data":134,"group_id":1709,"first_published_at":1710,"release_id":134,"lang":1636,"path":134,"alternates":1711,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Ben Barnhart","2024-08-15T11:50:35.957Z","2026-09-05T00:11:16.902Z","2026-09-05T00:11:16.912Z",536119243,"73c16816-b6c3-450e-b946-28850c043cb6",{"_uid":1695,"name":1688,"image":1696,"socials":1700,"position":1701,"component":1682,"description":1702,"otherAuthors":1703},"cf631716-3540-49e3-8c64-f25a28dce094",{"id":1697,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":1698,"copyright":34,"fieldtype":36,"meta_data":1699,"is_private":16,"is_external_url":16},17014174,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1320x1388\u002F1306506725\u002Fscreen-shot-2023-05-24-at-14-54-28.png",{},[],"Content Lead","Ben is a Content Lead for Linearity living in Berlin. His hobbies include board games, cooking, reading, and writing.\n\n",[],"ben-barnhart","blog\u002Fauthor\u002Fben-barnhart",10,[],536121488,"faf027a3-1d0d-45c5-a705-60465ed97628","2024-12-09T16:05:25.397Z",[],{"name":1713,"created_at":1714,"published_at":1715,"updated_at":1716,"id":1717,"uuid":1718,"content":1719,"slug":1729,"full_slug":1730,"sort_by_date":134,"position":1731,"tag_list":1732,"is_startpage":16,"parent_id":1708,"meta_data":134,"group_id":1733,"first_published_at":1710,"release_id":134,"lang":1636,"path":134,"alternates":1734,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Emma Taggart","2024-08-19T13:45:33.749Z","2026-09-05T00:11:14.443Z","2026-09-05T00:11:14.453Z",537117634,"bb44c94c-f273-43b4-aa94-84c569e6df9b",{"_uid":1720,"name":1713,"image":1721,"socials":1725,"position":1726,"component":1682,"description":1727,"otherAuthors":1728},"af07ef9e-3d1c-4e38-a60f-58e7384b294c",{"id":1722,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":1723,"copyright":34,"fieldtype":36,"meta_data":1724,"is_private":16,"is_external_url":16},17036836,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F500x500\u002F6408213831\u002Fscreenshot-2023-04-26-at-15-33-32.jpg",{},[],"Content Writer","Emma is a Content Writer for Linearity in Berlin. Her hobbies include making ceramics, roller skating, drawing, and 2D animation.\n\n",[],"emma-taggart","blog\u002Fauthor\u002Femma-taggart",-30,[],"d1f29979-93d2-4c82-a70d-cdea611815c5",[],{"name":1736,"created_at":1737,"published_at":1738,"updated_at":1739,"id":1740,"uuid":1741,"content":1742,"slug":1752,"full_slug":1753,"sort_by_date":134,"position":1754,"tag_list":1755,"is_startpage":16,"parent_id":1708,"meta_data":134,"group_id":1756,"first_published_at":1710,"release_id":134,"lang":1636,"path":134,"alternates":1757,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Sharné McDonald","2024-08-16T08:12:12.243Z","2026-09-05T00:11:16.289Z","2026-09-05T00:11:16.302Z",536404089,"26c4442c-0fbe-4855-95ec-d409af7af3f4",{"_uid":1743,"name":1736,"image":1744,"socials":1748,"position":1749,"component":1682,"description":1750,"otherAuthors":1751},"72ff7a0c-f1a5-43a1-8a15-d8be2a5c26f3",{"id":1745,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":1746,"copyright":34,"fieldtype":36,"meta_data":1747,"is_private":16,"is_external_url":16},17018698,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1416x1392\u002F14eb0410f2\u002Fsharne-new-profile-pic-2-1-1-1-1.jpg",{},[],"Contributing Writer","Sharné is a contributing writer to the Linearity Blog. She has 10+ years' experience in graphic design and marketing and holds a Master's degree in Art Education.\n\n",[],"sharne-mcdonald","blog\u002Fauthor\u002Fsharne-mcdonald",0,[],"af2b0df1-efeb-4637-bd78-9195250dc2cd",[],{"name":1759,"created_at":1760,"published_at":1761,"updated_at":1762,"id":1763,"uuid":1764,"content":1765,"slug":1777,"full_slug":1778,"sort_by_date":134,"position":1779,"tag_list":1780,"is_startpage":16,"parent_id":1708,"meta_data":134,"group_id":1781,"first_published_at":1710,"release_id":134,"lang":1636,"path":134,"alternates":1782,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Adí Aviram","2024-08-15T11:46:27.547Z","2026-09-05T00:15:16.192Z","2026-09-05T00:15:16.204Z",536117427,"a77de8d0-5c97-4da8-ab63-e34644e574a7",{"_uid":1766,"name":1759,"image":1767,"noIndex":16,"socials":1771,"noFollow":16,"position":1772,"component":1682,"meta_image":1773,"meta_title":34,"page_title":34,"description":1775,"otherAuthors":1776,"hideFromSitemap":16,"meta_description":34},"76152aa1-0209-42d9-aca2-fae1c6932b37",{"id":1768,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":1769,"copyright":34,"fieldtype":36,"meta_data":1770,"is_external_url":16},17011854,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F512x512\u002F1a27c6943b\u002Fadi-aviram.jpeg",{},[],"SEO Developer",{"id":134,"alt":134,"name":34,"focus":134,"title":134,"source":134,"filename":34,"copyright":134,"fieldtype":36,"meta_data":1774},{},"Adí is a Creative Technologist and SEO Specialist with a background in illustration, design, and web development. She creates content that aligns with user needs and drives sustainable success.",[],"adi-aviram","blog\u002Fauthor\u002Fadi-aviram",20,[],"961cd80a-c336-43c0-9bb5-fdf07a347d4a",[],{"name":1784,"created_at":1785,"published_at":1786,"updated_at":1787,"id":1788,"uuid":1789,"content":1790,"slug":1803,"full_slug":1804,"sort_by_date":134,"position":1805,"tag_list":1806,"is_startpage":16,"parent_id":1708,"meta_data":134,"group_id":1807,"first_published_at":1710,"release_id":134,"lang":1636,"path":134,"alternates":1808,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Vladimir Danila","2024-09-18T13:07:50.276Z","2026-09-05T00:11:12.808Z","2026-09-05T00:11:12.820Z",550054338,"0df8cc51-8f6b-4772-ad9c-915161928874",{"_uid":1791,"name":1784,"image":1792,"noIndex":16,"socials":1796,"noFollow":16,"position":1797,"component":1682,"meta_image":1798,"meta_title":34,"page_title":34,"description":1800,"otherAuthors":1801,"hideFromSitemap":16,"meta_description":34},"1481a0eb-a763-4ca8-bff5-528afec3fbe5",{"id":1793,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":1794,"copyright":34,"fieldtype":36,"meta_data":1795,"is_external_url":16},17365543,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F2000x1334\u002Fb9efa92ac8\u002Fvladimir.jpg",{},[],"CEO",{"id":134,"alt":134,"name":34,"focus":134,"title":134,"source":134,"filename":34,"copyright":134,"fieldtype":36,"meta_data":1799},{},"Vladimir is the CEO and Founder of Linearity in Berlin.",[1693,1718,1741,1764,1802],"18f41243-1490-4761-9883-a07ff61bad13","vladimir-danila","blog\u002Fauthor\u002Fvladimir-danila",-60,[],"d09ac0e5-1735-47c8-a1b0-437d3d438866",[],"monique","blog\u002Fauthor\u002Fmonique",-160,[],"e1ca55ed-34b4-41c4-8708-10ca04b6a436",[],{"id":1816,"alt":1817,"name":34,"focus":34,"title":1817,"source":34,"filename":1818,"copyright":34,"fieldtype":36,"meta_data":1819,"is_external_url":16},18932346,"100 instagram statistics: brand adoption, business, and demographics | Linearity","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fde2dacb17b\u002Finstagram-statistics_widget.png",{},[1821],{"_uid":1822,"content":1823,"component":1617},"59411449-3d44-4016-9543-de3fe92bb230",{"type":52,"content":1824},[1825,1835,1839,1858,1868,1873,1877,2060,2066,2257,2262,2272,2510,2514,2519,2529,2673,2679,2768,2773,2781,2886,2896,2901,2905,2909,3052,3058,3215,3220,3228,3333,3337,3342,3354,3489,3495,3614,3619,3627,3721,3725,3729,3734,3744,3893,3899,4003,4008,4016,4148,4152,4157,4244,4247,4252],{"type":55,"content":1826},[1827,1829,1833],{"text":1828,"type":59},"Instagram is a ",{"text":1830,"type":59,"marks":1831},"free social media platform ",[1832],{"type":68},{"text":1834,"type":59},"for sharing photos and videos. Since its launch in 2010, Instagram has become one of the world's leading social media sites. Users can upload media edited with filters, organized by hashtags, and categorized by geographical tagging.",{"type":55,"content":1836},[1837],{"text":1838,"type":59},"Posts can be shared publicly or with pre-approved followers. Users can browse other users' content by tags and locations and view trending content. Instagram also has a feature for live streaming and creating stories that disappear after 24 hours.",{"type":55,"content":1840},[1841,1843,1847,1849,1856],{"text":1842,"type":59},"Instagram encourages users to ",{"text":1844,"type":59,"marks":1845},"engage with content ",[1846],{"type":68},{"text":1848,"type":59},"through likes, comments, and shares. It's also a platform for influencers who cultivate large followings to promote products and brands. Over time, Instagram has added more features, including direct messaging, Instagram Video for ",{"text":1850,"type":59,"marks":1851},"longer videos, and Reels",[1852],{"type":131,"attrs":1853},{"href":1854,"uuid":134,"anchor":134,"target":1855,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Finstagram-reel-template","_self",{"text":1857,"type":59},", which are short-form videos designed to be easily shareable and discoverable.",{"type":76,"attrs":1859},{"id":1860,"body":1861},"654fce3d-279b-4fc8-ab35-8cb9b43f6164",[1862],{"_uid":1863,"title":1864,"markdown":1865,"component":1866,"disclaimer":1867},"i-5e10c0b8-4e73-4483-948a-316d2a5804fb","Key trends in Instagram","* More than **2 billion people** around the globe use Instagram monthly.\n\n* Every second, Instagram sees the addition of **1,074 new photos**.\n\n* **86.6%** of Instagram users regularly post their own Instagram Stories.\n\n* A substantial **90%** of Instagram users choose to follow at least one business account on the platform.\n\n* In 2023, the brand value of Instagram amounted to **$47.4 billion**​.","BlogComponentDisclaimerMarkdown","**What this means**: UGC is constantly growing, and with evolving technology, platforms are becoming more available for users to create more content that people resonate with. Marketing campaigns have shown tremendous growth and sparked the question, ‘why not use it more often?’ The answer is simple: more and more people are, with specific brands and forums boosting their names with this type of content. By 2033, almost 78% of online content will be user-generated.",{"type":98,"attrs":1869,"content":1870},{"level":100},[1871],{"text":1872,"type":59},"Instagram audience and demographic statistics",{"type":55,"content":1874},[1875],{"text":1876,"type":59},"Instagram users can be individuals, businesses, celebrities, influencers, or any entity that chooses to maintain a presence on the platform. Each user typically has a profile with a username, profile picture, bio, and the option to share posts with their followers. Users can also follow other accounts to see their content in their feeds and engage with it.",{"type":405,"attrs":1878,"content":1879},{"order":407},[1880,1897,1913,1928,1942,1957,1972,1987,2002,2022,2031,2046],{"type":178,"content":1881},[1882],{"type":55,"content":1883},[1884,1886,1890,1892],{"text":1885,"type":59},"More than ",{"text":1887,"type":59,"marks":1888},"2 billion people",[1889],{"type":68},{"text":1891,"type":59}," around the globe use Instagram monthly.",{"text":1893,"type":59,"marks":1894},"1",[1895],{"type":1896},"superscript",{"type":178,"content":1898},[1899],{"type":55,"content":1900},[1901,1903,1907,1909],{"text":1902,"type":59},"Instagram ranks as ",{"text":1904,"type":59,"marks":1905},"the fourth",[1906],{"type":68},{"text":1908,"type":59}," most popular social media platform worldwide in terms of usage.",{"text":1910,"type":59,"marks":1911},"2",[1912],{"type":1896},{"type":178,"content":1914},[1915],{"type":55,"content":1916},[1917,1919,1923,1925],{"text":1918,"type":59},"According to its worldwide advertising audience reach statistics, Instagram boasts a user base of at least",{"text":1920,"type":59,"marks":1921}," 1.628 billion",[1922],{"type":68},{"text":1924,"type":59}," individuals globally as of April 2023.",{"text":1910,"type":59,"marks":1926},[1927],{"type":1896},{"type":178,"content":1929},[1930],{"type":55,"content":1931},[1932,1934,1938,1939],{"text":1933,"type":59},"Since 2013, Instagram's global monthly user base has grown by a remarkable ",{"text":1935,"type":59,"marks":1936},"2,200% or more",[1937],{"type":68},{"text":243,"type":59},{"text":1893,"type":59,"marks":1940},[1941],{"type":1896},{"type":178,"content":1943},[1944],{"type":55,"content":1945},[1946,1948,1952,1953],{"text":1947,"type":59},"In January 2023, India held the title of having the most extensive Instagram user base globally, with a total of ",{"text":1949,"type":59,"marks":1950},"229 million users",[1951],{"type":68},{"text":243,"type":59},{"text":1954,"type":59,"marks":1955},"3",[1956],{"type":1896},{"type":178,"content":1958},[1959],{"type":55,"content":1960},[1961,1963,1967,1969],{"text":1962,"type":59},"The United States followed with ",{"text":1964,"type":59,"marks":1965},"143 million users; ",[1966],{"type":68},{"text":1968,"type":59},"Brazil came in third with 113 million users.",{"text":1954,"type":59,"marks":1970},[1971],{"type":1896},{"type":178,"content":1973},[1974],{"type":55,"content":1975},[1976,1978,1982,1984],{"text":1977,"type":59},"Indonesia, Turkey, and Japan occupied ",{"text":1979,"type":59,"marks":1980},"the fourth, fifth, and sixth",[1981],{"type":68},{"text":1983,"type":59}," spots regarding Instagram user numbers, respectively.",{"text":1954,"type":59,"marks":1985},[1986],{"type":1896},{"type":178,"content":1988},[1989],{"type":55,"content":1990},[1991,1993,1997,1999],{"text":1992,"type":59},"Brunei leads the way with the highest Instagram audience reach, as",{"text":1994,"type":59,"marks":1995}," 92%",[1996],{"type":68},{"text":1998,"type":59}," of the country's population uses the social network.",{"text":1954,"type":59,"marks":2000},[2001],{"type":1896},{"type":178,"content":2003},[2004],{"type":55,"content":2005},[2006,2008,2012,2014,2018,2019],{"text":2007,"type":59},"Guam ranks second with a ",{"text":2009,"type":59,"marks":2010},"79.2% ",[2011],{"type":68},{"text":2013,"type":59},"penetration rate, followed by the Cayman Islands with",{"text":2015,"type":59,"marks":2016}," 78.8%",[2017],{"type":68},{"text":243,"type":59},{"text":1954,"type":59,"marks":2020},[2021],{"type":1896},{"type":178,"content":2023},[2024],{"type":55,"content":2025},[2026,2028],{"text":2027,"type":59},"Kazakhstan, Iceland, and Montenegro are close behind in terms of Instagram user penetration.",{"text":1954,"type":59,"marks":2029},[2030],{"type":1896},{"type":178,"content":2032},[2033],{"type":55,"content":2034},[2035,2037,2041,2042],{"text":2036,"type":59},"As of August 2023, Instagram users in the United States were ",{"text":2038,"type":59,"marks":2039},"56.9% female and 43.1% male",[2040],{"type":68},{"text":243,"type":59},{"text":2043,"type":59,"marks":2044},"4",[2045],{"type":1896},{"type":178,"content":2047},[2048],{"type":55,"content":2049},[2050,2052,2056,2057],{"text":2051,"type":59},"The United States is an important market for Instagram, ranking as the second largest platform audience in the world, with approximately",{"text":2053,"type":59,"marks":2054}," 143 million users in the country",[2055],{"type":68},{"text":243,"type":59},{"text":2043,"type":59,"marks":2058},[2059],{"type":1896},{"type":76,"attrs":2061},{"id":1860,"body":2062},[2063],{"_uid":2064,"emoji":34,"bgColor":47,"markdown":2065,"component":152},"71557763-89ad-412e-b5e5-a6dad4e82b59","With over ****2 billion**** monthly users and ranking as the fourth most popular social media platform, Instagram offers a vast and diverse market crucial for marketers.\n\nIts dramatic ****2,200%**** user growth since 2013 and leading user bases in countries like India, the United States, and Brazil, coupled with high penetration rates in places like Brunei, highlight its growing global influence.\n\nThe platform's varied demographics, especially a ****majority female audience**** in the USA, present unique opportunities for customized marketing and design strategies, highlighting its significance in the digital world.",{"type":405,"attrs":2067,"content":2069},{"order":2068},13,[2070,2086,2101,2116,2130,2145,2159,2174,2190,2205,2220,2241],{"type":178,"content":2071},[2072],{"type":55,"content":2073},[2074,2076,2080,2082],{"text":2075,"type":59},"Almost ",{"text":2077,"type":59,"marks":2078},"31%",[2079],{"type":68},{"text":2081,"type":59}," of Instagram users were between the ages of 18 and 24.",{"text":2083,"type":59,"marks":2084},"5",[2085],{"type":1896},{"type":178,"content":2087},[2088],{"type":55,"content":2089},[2090,2092,2096,2098],{"text":2091,"type":59},"Approximately ",{"text":2093,"type":59,"marks":2094},"30.3% ",[2095],{"type":68},{"text":2097,"type":59},"of users were between the ages of 25 and 34.",{"text":2083,"type":59,"marks":2099},[2100],{"type":1896},{"type":178,"content":2102},[2103],{"type":55,"content":2104},[2105,2107,2111,2113],{"text":2106,"type":59},"A notable",{"text":2108,"type":59,"marks":2109}," 15.7%",[2110],{"type":68},{"text":2112,"type":59}," of users belong to the 35 to 44 age group.",{"text":2083,"type":59,"marks":2114},[2115],{"type":1896},{"type":178,"content":2117},[2118],{"type":55,"content":2119},[2120,2124,2126],{"text":2121,"type":59,"marks":2122},"61%",[2123],{"type":68},{"text":2125,"type":59}," of teenagers aged 12 to 17 utilize Instagram weekly.",{"text":2127,"type":59,"marks":2128},"7",[2129],{"type":1896},{"type":178,"content":2131},[2132],{"type":55,"content":2133},[2134,2136,2140,2142],{"text":2135,"type":59},"Instagram is used by ",{"text":2137,"type":59,"marks":2138},"25.9%",[2139],{"type":68},{"text":2141,"type":59}," of the global population aged 13 and older.",{"text":1910,"type":59,"marks":2143},[2144],{"type":1896},{"type":178,"content":2146},[2147],{"type":55,"content":2148},[2149,2151,2155,2156],{"text":2150,"type":59},"If we exclude individuals in the 13 and above age group residing in China, where Instagram remains inaccessible due to being blocked, the platform's adoption rate among eligible users rises to ",{"text":2152,"type":59,"marks":2153},"32.2%",[2154],{"type":68},{"text":243,"type":59},{"text":1910,"type":59,"marks":2157},[2158],{"type":1896},{"type":178,"content":2160},[2161],{"type":55,"content":2162},[2163,2164,2168,2170],{"text":2091,"type":59},{"text":2165,"type":59,"marks":2166},"45%",[2167],{"type":68},{"text":2169,"type":59}," of Instagram users reside in urban areas.",{"text":2171,"type":59,"marks":2172},"6",[2173],{"type":1896},{"type":178,"content":2175},[2176],{"type":55,"content":2177},[2178,2180,2184,2186],{"text":2179,"type":59},"On average, kids between the ages of 4 and 15 in the United Kingdom allocate approximately ",{"text":2181,"type":59,"marks":2182},"40 minutes daily ",[2183],{"type":68},{"text":2185,"type":59},"to using Instagram.",{"text":2187,"type":59,"marks":2188},"8",[2189],{"type":1896},{"type":178,"content":2191},[2192],{"type":55,"content":2193},[2194,2196,2199,2201],{"text":2195,"type":59},"A \"very favorable\" view of Instagram is held by ",{"text":2077,"type":59,"marks":2197},[2198],{"type":68},{"text":2200,"type":59}," of adults in the United States who fall within the age range of 18 to 34.",{"text":2202,"type":59,"marks":2203},"9",[2204],{"type":1896},{"type":178,"content":2206},[2207],{"type":55,"content":2208},[2209,2211,2215,2217],{"text":2210,"type":59},"Among American adults aged 35 to 44, ",{"text":2212,"type":59,"marks":2213},"23%",[2214],{"type":68},{"text":2216,"type":59}," have a \"very favorable\" opinion of Instagram.",{"text":2202,"type":59,"marks":2218},[2219],{"type":1896},{"type":178,"content":2221},[2222],{"type":55,"content":2223},[2224,2226,2230,2232,2236,2238],{"text":2225,"type":59},"In the 45 to 64 age group, the percentage drops to ",{"text":2227,"type":59,"marks":2228},"15%",[2229],{"type":68},{"text":2231,"type":59},", and for those aged 65 and older, it's only ",{"text":2233,"type":59,"marks":2234},"4%",[2235],{"type":68},{"text":2237,"type":59}," who share a \"very favorable\" perspective on Instagram.",{"text":2202,"type":59,"marks":2239},[2240],{"type":1896},{"type":178,"content":2242},[2243],{"type":55,"content":2244},[2245,2247,2251,2253],{"text":2246,"type":59},"Over",{"text":2248,"type":59,"marks":2249}," 50%",[2250],{"type":68},{"text":2252,"type":59}," of Instagram's worldwide user base consists of individuals who are 34 years old or under.",{"text":2254,"type":59,"marks":2255},"22",[2256],{"type":1896},{"type":98,"attrs":2258,"content":2259},{"level":168},[2260],{"text":2261,"type":59},"The average global Instagram ad reach",{"type":76,"attrs":2263},{"id":1860,"body":2264},[2265],{"src":2266,"_uid":2270,"component":2271},{"_uid":2267,"plugin":2268,"content":2269},"3382761c-fd40-436f-b44e-3866610b60fc","html-editor-2023","\u003C!DOCTYPE html>\n\u003Chtml>\n\u003Chead>\n    \u003Cmeta charset=\"utf-99\">\n    \u003Cmeta name=\"viewport\" content=\"width=device-width, initial-scale=1\"> \u003C!-- Add this meta tag -->\n    \u003Cscript 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",{"text":2332,"type":59,"marks":2333},"Gen Z women",[2334],{"type":68},{"text":2336,"type":59},", TikTok and Instagram are the most commonly used social media apps.",{"text":2304,"type":59,"marks":2338},[2339],{"type":1896},{"type":178,"content":2341},[2342],{"type":55,"content":2343},[2344,2346,2350,2352],{"text":2345,"type":59},"Just ",{"text":2347,"type":59,"marks":2348},"7% ",[2349],{"type":68},{"text":2351,"type":59},"of Instagram users in the United States fall into the age group of 13 to 17 years old.",{"text":2353,"type":59,"marks":2354},"24",[2355],{"type":1896},{"type":178,"content":2357},[2358],{"type":55,"content":2359},[2360,2362,2366,2368],{"text":2361,"type":59},"Only ",{"text":2363,"type":59,"marks":2364},"4.7%",[2365],{"type":68},{"text":2367,"type":59}," of Instagram users in the United States are 65 years of age or 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",{"text":2456,"type":59,"marks":2457},"57 million teenagers",[2458],{"type":68},{"text":2460,"type":59}," in the United States consider Instagram their preferred social media platform.",{"text":2462,"type":59,"marks":2463},"26",[2464],{"type":1896},{"type":178,"content":2466},[2467],{"type":55,"content":2468},[2469,2471,2475,2476],{"text":2470,"type":59},"Every day, Instagram Stories are utilized by ",{"text":2472,"type":59,"marks":2473},"over 500 million accounts",[2474],{"type":68},{"text":243,"type":59},{"text":2462,"type":59,"marks":2477},[2478],{"type":1896},{"type":178,"content":2480},[2481],{"type":55,"content":2482},[2483,2485,2489,2491],{"text":2484,"type":59},"A substantial",{"text":2486,"type":59,"marks":2487}," 35%",[2488],{"type":68},{"text":2490,"type":59}," of music listeners in the United States who follow artists on Facebook and Instagram do so to connect with other fans and experience a sense of belonging to a 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Instagram Stories offers various interactive and creative tools that users can use to enhance their content, including stickers, filters, text, and drawing tools.",{"type":405,"attrs":2910,"content":2911},{"order":407},[2912,2927,2940,2956,2974,2990,3006,3015,3036],{"type":178,"content":2913},[2914],{"type":55,"content":2915},[2916,2918,2922,2924],{"text":2917,"type":59},"Each day, more than ",{"text":2919,"type":59,"marks":2920},"500 million",[2921],{"type":68},{"text":2923,"type":59}," Instagram users actively participate in Instagram Stories.",{"text":155,"type":59,"marks":2925},[2926],{"type":1896},{"type":178,"content":2928},[2929],{"type":55,"content":2930},[2931,2935,2937],{"text":2932,"type":59,"marks":2933},"86.6%",[2934],{"type":68},{"text":2936,"type":59}," of Instagram users regularly post their own Instagram Stories.",{"text":155,"type":59,"marks":2938},[2939],{"type":1896},{"type":178,"content":2941},[2942],{"type":55,"content":2943},[2944,2946,2950,2952],{"text":2945,"type":59},"Within the United States, approximately",{"text":2947,"type":59,"marks":2948}," 31%",[2949],{"type":68},{"text":2951,"type":59}," of the budget allocated by brands for Instagram goes toward advertising through Stories.",{"text":2953,"type":59,"marks":2954},"33",[2955],{"type":1896},{"type":178,"content":2957},[2958],{"type":55,"content":2959},[2960,2962,2965,2967,2970,2971],{"text":2961,"type":59},"Additionally, ",{"text":2121,"type":59,"marks":2963},[2964],{"type":68},{"text":2966,"type":59}," of Instagram users included the 'support small businesses' sticker in their Stories over just one month",{"text":2121,"type":59,"marks":2968},[2969],{"type":68},{"text":243,"type":59},{"text":2953,"type":59,"marks":2972},[2973],{"type":1896},{"type":178,"content":2975},[2976],{"type":55,"content":2977},[2978,2980,2984,2986],{"text":2979,"type":59},"According to the study, a substantial ",{"text":2981,"type":59,"marks":2982},"75.2%",[2983],{"type":68},{"text":2985,"type":59}," of American adults aged 18 and older do not engage with Instagram stories daily.",{"text":2987,"type":59,"marks":2988},"34",[2989],{"type":1896},{"type":178,"content":2991},[2992],{"type":55,"content":2993},[2994,2996,3000,3002],{"text":2995,"type":59},"Instagram stories containing more than 26 frames show a minimal",{"text":2997,"type":59,"marks":2998}," 2%",[2999],{"type":68},{"text":3001,"type":59}," exit rate.",{"text":3003,"type":59,"marks":3004},"35",[3005],{"type":1896},{"type":178,"content":3007},[3008],{"type":55,"content":3009},[3010,3012],{"text":3011,"type":59},"Compared to regular posts, Instagram stories have a lower reach rate.",{"text":3003,"type":59,"marks":3013},[3014],{"type":1896},{"type":178,"content":3016},[3017],{"type":55,"content":3018},[3019,3021,3025,3027,3031,3033],{"text":3020,"type":59},"Only",{"text":3022,"type":59,"marks":3023}," 21%",[3024],{"type":68},{"text":3026,"type":59}," of Instagram users plan their stories in advance, significantly contrasting to the ",{"text":3028,"type":59,"marks":3029},"66%",[3030],{"type":68},{"text":3032,"type":59}," who pre-plan their main Instagram feed.",{"text":3003,"type":59,"marks":3034},[3035],{"type":1896},{"type":178,"content":3037},[3038],{"type":55,"content":3039},[3040,3042,3046,3048],{"text":3041,"type":59},"Gap achieved an impressive",{"text":3043,"type":59,"marks":3044}," 73%",[3045],{"type":68},{"text":3047,"type":59}," click-through rate (CTR) for their Instagram Stories campaign.",{"text":3049,"type":59,"marks":3050},"36",[3051],{"type":1896},{"type":76,"attrs":3053},{"id":1860,"body":3054},[3055],{"_uid":3056,"emoji":34,"bgColor":47,"markdown":3057,"component":152},"78980130-2e1b-472d-b6c7-ad0ab7a9749e","Over ****500 million**** daily active users on Instagram Stories highlight its crucial role in social media engagement, with ****86.6%**** of users creating Stories, reflecting its appeal as a marketing channel. Despite this, ****75.2%**** of American adults don't use Stories daily, revealing varied user behaviors.\n\nThe low exit rate for longer Stories contrasts with their lower reach than regular posts, suggesting different consumption patterns. This, along with only ****21%**** of users planning their Stories versus ****66%**** for their main feed, indicates a spontaneous usage trend.\n\nGap's successful ****73%**** CTR in their Stories campaign showcases the high engagement potential for marketers and designers using this format effectively.",{"type":405,"attrs":3059,"content":3060},{"order":1706},[3061,3076,3091,3101,3116,3137,3146,3159,3180,3201],{"type":178,"content":3062},[3063],{"type":55,"content":3064},[3065,3067,3071,3073],{"text":3066,"type":59},"Instagram Stories have piqued the interest of ",{"text":3068,"type":59,"marks":3069},"58%",[3070],{"type":68},{"text":3072,"type":59}," of individuals in a brand or company.",{"text":3049,"type":59,"marks":3074},[3075],{"type":1896},{"type":178,"content":3077},[3078],{"type":55,"content":3079},[3080,3082,3085,3087],{"text":3081,"type":59},"In the United States, marketers allocated ",{"text":2077,"type":59,"marks":3083},[3084],{"type":68},{"text":3086,"type":59}," of their Instagram advertising budgets specifically for stories.",{"text":3088,"type":59,"marks":3089},"37",[3090],{"type":1896},{"type":178,"content":3092},[3093],{"type":55,"content":3094},[3095,3097],{"text":3096,"type":59},"Globally, half of the companies on Instagram created a story at least once in an average month.",{"text":3098,"type":59,"marks":3099},"38",[3100],{"type":1896},{"type":178,"content":3102},[3103],{"type":55,"content":3104},[3105,3107,3111,3113],{"text":3106,"type":59},"An overwhelming ",{"text":3108,"type":59,"marks":3109},"96%",[3110],{"type":68},{"text":3112,"type":59}," of USA marketers plan to continue using Stories advertisements in the upcoming six months.",{"text":3088,"type":59,"marks":3114},[3115],{"type":1896},{"type":178,"content":3117},[3118],{"type":55,"content":3119},[3120,3122,3126,3128,3132,3134],{"text":3121,"type":59},"More than half of users, ",{"text":3123,"type":59,"marks":3124},"50.5%",[3125],{"type":68},{"text":3127,"type":59},", spend between one to three hours daily on Instagram, while ",{"text":3129,"type":59,"marks":3130},"26%",[3131],{"type":68},{"text":3133,"type":59}," spend more than three hours on the platform.",{"text":3098,"type":59,"marks":3135},[3136],{"type":1896},{"type":178,"content":3138},[3139],{"type":55,"content":3140},[3141,3143],{"text":3142,"type":59},"Businesses are responsible for creating a significant portion, one-third, of the top-watched stories on the platform.",{"text":3098,"type":59,"marks":3144},[3145],{"type":1896},{"type":178,"content":3147},[3148],{"type":55,"content":3149},[3150,3151,3154,3156],{"text":2961,"type":59},{"text":2745,"type":59,"marks":3152},[3153],{"type":68},{"text":3155,"type":59}," of Instagram users actively interact with brand-related Stories by providing reactions such as likes, comments, or shares.",{"text":3098,"type":59,"marks":3157},[3158],{"type":1896},{"type":178,"content":3160},[3161],{"type":55,"content":3162},[3163,3165,3169,3171,3175,3176],{"text":3164,"type":59},"Instagram stories tend to have a reach rate that falls within the range ",{"text":3166,"type":59,"marks":3167},"of 1.5% to 6.2%",[3168],{"type":68},{"text":3170,"type":59},", whereas regular posts enjoy a higher reach rate ranging ",{"text":3172,"type":59,"marks":3173},"from 12% to 25%",[3174],{"type":68},{"text":243,"type":59},{"text":3177,"type":59,"marks":3178},"39",[3179],{"type":1896},{"type":178,"content":3181},[3182],{"type":55,"content":3183},[3184,3191,3193,3196,3198],{"text":3185,"type":59,"marks":3186},"Instagram Stories",[3187,3190],{"type":131,"attrs":3188},{"href":3189,"uuid":134,"anchor":134,"target":1855,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Finstagram-highlight-covers",{"type":137},{"text":3192,"type":59}," are tapped forward by users approximately ",{"text":2567,"type":59,"marks":3194},[3195],{"type":68},{"text":3197,"type":59}," of the time.",{"text":1605,"type":59,"marks":3199},[3200],{"type":1896},{"type":178,"content":3202},[3203],{"type":55,"content":3204},[3205,3207,3210,3212],{"text":3206,"type":59},"A substantial ",{"text":2932,"type":59,"marks":3208},[3209],{"type":68},{"text":3211,"type":59}," of Instagram users actively post Stories on the platform.",{"text":1605,"type":59,"marks":3213},[3214],{"type":1896},{"type":98,"attrs":3216,"content":3217},{"level":168},[3218],{"text":3219,"type":59},"The average number of times accounts post on Instagram",{"type":76,"attrs":3221},{"id":1860,"body":3222},[3223],{"src":3224,"_uid":3227,"component":2271},{"_uid":3225,"plugin":2268,"content":3226},"8cf2976a-70d4-42d9-a18f-eddc00328f69","\u003C!DOCTYPE html>\n\u003Chtml>\n\u003Chead>\n    \u003Cmeta charset=\"utf-69\">\n    \u003Cmeta name=\"viewport\" content=\"width=device-width, initial-scale=1\">\n    \u003Cscript src=\"https:\u002F\u002Fcode.highcharts.com\u002Fhighcharts.js\">\u003C\u002Fscript>\n    \u003Clink href=\"https:\u002F\u002Ffonts.googleapis.com\u002Fcss2?family=Noto+Sans&display=swap\" rel=\"stylesheet\">\n    \u003Cstyle>\n        #trafficData {\n            background-color: #FFFFFF;\n            font-family: 'Noto Sans', sans-serif;\n            max-width: 700px;\n            width: 100%;\n            height: 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%'\n                        },\n                        showInLegend: true\n                    }\n                },\n                series: [{\n                    name: 'Percentage',\n                    data: [\n                        { name: 'Less than 1 post per week', y: 30, color: '#F2A31D' },\n                        { name: '1-6 Posts per week', y: 65, color: '#FAE1AF' },\n                        { name: '7+ Posts per week', y: 5, color: '#B67D0B' },\n                    ]\n                }],\n                credits: {\n                    enabled: false\n                }\n        });\n    \u003C\u002Fscript>\n\u003C\u002Fbody>\n\u003C\u002Fhtml>","i-c043ef84-8f08-4c44-a6b0-edb787075135",{"type":405,"attrs":3229,"content":3230},{"order":1779},[3231,3245,3255,3271,3292,3307],{"type":178,"content":3232},[3233],{"type":55,"content":3234},[3235,3236,3240,3242],{"text":2091,"type":59},{"text":3237,"type":59,"marks":3238},"67%",[3239],{"type":68},{"text":3241,"type":59}," of users have clicked on branded links within Instagram Stories.",{"text":1605,"type":59,"marks":3243},[3244],{"type":1896},{"type":178,"content":3246},[3247],{"type":55,"content":3248},[3249,3251],{"text":3250,"type":59},"The heart love sticker is the most popular sticker in Instagram Stories.",{"text":3252,"type":59,"marks":3253},"41",[3254],{"type":1896},{"type":178,"content":3256},[3257],{"type":55,"content":3258},[3259,3261,3265,3267],{"text":3260,"type":59},"Instagram accounts with ",{"text":3262,"type":59,"marks":3263},"over 100,000 followers",[3264],{"type":68},{"text":3266,"type":59}," are more likely to post video stories than photo stories.",{"text":3268,"type":59,"marks":3269},"42",[3270],{"type":1896},{"type":178,"content":3272},[3273],{"type":55,"content":3274},[3275,3277,3281,3283,3287,3289],{"text":3276,"type":59},"Instagram accounts boasting more than ",{"text":3278,"type":59,"marks":3279},"100,000",[3280],{"type":68},{"text":3282,"type":59}," followers typically produce an average of more than ",{"text":3284,"type":59,"marks":3285},"49 Instagram Story",[3286],{"type":68},{"text":3288,"type":59}," posts each month.",{"text":3268,"type":59,"marks":3290},[3291],{"type":1896},{"type":178,"content":3293},[3294],{"type":55,"content":3295},[3296,3298,3302,3304],{"text":3297,"type":59},"Accounts that post multiple stories per day experience a decrease in audience engagement with each additional story. Compared to the first story posted within a 24-hour period, the second story received ",{"text":3299,"type":59,"marks":3300},"81%",[3301],{"type":68},{"text":3303,"type":59}," as many views.",{"text":3268,"type":59,"marks":3305},[3306],{"type":1896},{"type":178,"content":3308},[3309],{"type":55,"content":3310},[3311,3313,3317,3319,3323,3325,3328,3330],{"text":3312,"type":59},"Views then decline to",{"text":3314,"type":59,"marks":3315}," 77%",[3316],{"type":68},{"text":3318,"type":59}," for the third story, ",{"text":3320,"type":59,"marks":3321},"72% ",[3322],{"type":68},{"text":3324,"type":59},"for the fourth story, and ",{"text":2873,"type":59,"marks":3326},[3327],{"type":68},{"text":3329,"type":59}," for the fifth story.",{"text":3268,"type":59,"marks":3331},[3332],{"type":1896},{"type":55,"content":3334},[3335],{"text":3336,"type":59},"Instagram Stories are a widely utilized feature, with a substantial portion of the platform's user base actively posting and interacting with Stories. However, there is a notable difference in user preferences, with most favoring traditional photo and video posts over Stories.",{"type":98,"attrs":3338,"content":3339},{"level":100},[3340],{"text":3341,"type":59},"Brand adoption statistics",{"type":55,"content":3343},[3344,3346,3352],{"text":3345,"type":59},"With its visually appealing content, innovative features, and vast user base, Instagram has transformed how ",{"text":3347,"type":59,"marks":3348},"brands adopt ",[3349],{"type":131,"attrs":3350},{"href":3351,"uuid":134,"anchor":134,"target":1855,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fbrand-marketing-design",{"text":3353,"type":59},"and implement their marketing strategies.",{"type":405,"attrs":3355,"content":3356},{"order":407},[3357,3372,3386,3401,3421,3435,3450,3465,3474],{"type":178,"content":3358},[3359],{"type":55,"content":3360},[3361,3362,3366,3368],{"text":2091,"type":59},{"text":3363,"type":59,"marks":3364},"three-quarters of marketers ",[3365],{"type":68},{"text":3367,"type":59},"collaborate with influencers or content creators on Instagram.",{"text":3369,"type":59,"marks":3370},"29",[3371],{"type":1896},{"type":178,"content":3373},[3374],{"type":55,"content":3375},[3376,3378,3381,3383],{"text":3377,"type":59},"In 2023, around ",{"text":2599,"type":59,"marks":3379},[3380],{"type":68},{"text":3382,"type":59}," of marketers intend to allocate most of their investments to Instagram compared to other social media platforms.",{"text":3369,"type":59,"marks":3384},[3385],{"type":1896},{"type":178,"content":3387},[3388],{"type":55,"content":3389},[3390,3392,3396,3398],{"text":3391,"type":59},"Regarding brand safety, a substantial ",{"text":3393,"type":59,"marks":3394},"86%",[3395],{"type":68},{"text":3397,"type":59}," of marketers express confidence in advertising on Instagram.",{"text":3369,"type":59,"marks":3399},[3400],{"type":1896},{"type":178,"content":3402},[3403],{"type":55,"content":3404},[3405,3406,3410,3412,3416,3418],{"text":2391,"type":59},{"text":3407,"type":59,"marks":3408}," 53%",[3409],{"type":68},{"text":3411,"type":59}," of marketers report that Instagram delivers a high return on investment (ROI) for their advertising efforts, while a mere ",{"text":3413,"type":59,"marks":3414},"7%",[3415],{"type":68},{"text":3417,"type":59}," of marketers believe that Instagram yields a low ROI.",{"text":3369,"type":59,"marks":3419},[3420],{"type":1896},{"type":178,"content":3422},[3423],{"type":55,"content":3424},[3425,3427,3430,3432],{"text":3426,"type":59},"A significant ",{"text":2873,"type":59,"marks":3428},[3429],{"type":68},{"text":3431,"type":59}," of shopping enthusiasts rely on Instagram as their primary platform for discovering new products.",{"text":2462,"type":59,"marks":3433},[3434],{"type":1896},{"type":178,"content":3436},[3437],{"type":55,"content":3438},[3439,3441,3445,3447],{"text":3440,"type":59},"In 2023, ",{"text":3442,"type":59,"marks":3443},"27%",[3444],{"type":68},{"text":3446,"type":59}," of marketers plan to prioritize Instagram for working with creators and influencers.",{"text":3369,"type":59,"marks":3448},[3449],{"type":1896},{"type":178,"content":3451},[3452],{"type":55,"content":3453},[3454,3456,3460,3462],{"text":3455,"type":59},"Over ",{"text":3457,"type":59,"marks":3458},"half of marketers",[3459],{"type":68},{"text":3461,"type":59}," plan to increase their investments in Instagram in 2023, indicating its continued importance in their marketing strategies.",{"text":3369,"type":59,"marks":3463},[3464],{"type":1896},{"type":178,"content":3466},[3467],{"type":55,"content":3468},[3469,3471],{"text":3470,"type":59},"In 2022, marketers experienced the highest engagement rates on Instagram compared to any other social media platform.",{"text":3369,"type":59,"marks":3472},[3473],{"type":1896},{"type":178,"content":3475},[3476],{"type":55,"content":3477},[3478,3480,3484,3486],{"text":3479,"type":59},"Around",{"text":3481,"type":59,"marks":3482}," 32%",[3483],{"type":68},{"text":3485,"type":59}," of marketers find Instagram to be the most user-friendly platform for collaborating with influencers and content creators.",{"text":3369,"type":59,"marks":3487},[3488],{"type":1896},{"type":76,"attrs":3490},{"id":1860,"body":3491},[3492],{"_uid":3493,"emoji":34,"bgColor":47,"markdown":3494,"component":152},"05869dfc-95e2-446f-8bc9-a1a1f3066108","Instagram is a crucial platform for marketer-influencer collaborations and is attracting a significant part of marketing budgets in 2023, highlighting its superiority over other channels. With ****86%**** of marketers trusting its brand safety and over half reporting high ROI, Instagram proves its effectiveness in marketing.\n\nIt also significantly influences consumer behavior, with ****70%**** using it to discover new products. 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