[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"en\u002Fblog\u002Fmarketing-automation-workflow":3,"en\u002Fsettings-page":2725,"blog-what-to-read-next-section":4629},{"content":4,"full_slug":2721,"id":2722,"name":811,"path":96,"published_at":2723,"uuid":2724},{"tag":5,"_uid":803,"image":804,"title":811,"author":812,"widget":838,"bgColor":46,"content":843,"noIndex":15,"noFollow":15,"wistiaId":33,"component":771,"thumbnail":2711,"meta_image":2715,"meta_title":2718,"page_title":33,"description":33,"publishedDate":2719,"hideFromSitemap":15,"meta_description":2720},[6],{"name":7,"created_at":8,"published_at":9,"updated_at":10,"id":11,"uuid":12,"content":13,"slug":795,"full_slug":796,"sort_by_date":96,"position":797,"tag_list":798,"is_startpage":15,"parent_id":799,"meta_data":96,"group_id":800,"first_published_at":801,"release_id":96,"lang":789,"path":96,"alternates":802,"default_full_slug":96,"translated_slugs":96,"_stopResolving":791},"Creative Insights","2024-08-26T14:14:02.775Z","2025-02-12T14:24:09.248Z","2025-02-12T14:24:09.275Z",540225996,"20320e46-5cb9-4165-8067-0dfa4b555d83",{"_uid":14,"title":7,"noIndex":15,"noFollow":15,"component":16,"reference":17,"meta_image":792,"meta_title":33,"page_title":33,"description":781,"illustration":794,"hideFromSitemap":15,"meta_description":33},"5c205721-21c3-4d91-9d2d-0e954b03006e",false,"BlogCategoryOverviewPage",{"name":18,"created_at":19,"published_at":20,"updated_at":21,"id":22,"uuid":23,"content":24,"slug":782,"full_slug":783,"sort_by_date":96,"position":784,"tag_list":785,"is_startpage":15,"parent_id":786,"meta_data":96,"group_id":787,"first_published_at":788,"release_id":96,"lang":789,"path":96,"alternates":790,"default_full_slug":96,"translated_slugs":96,"_stopResolving":791},"10 animation ideas to get you started with Move","2024-09-25T13:03:01.388Z","2026-09-05T00:16:42.798Z","2026-09-05T00:16:42.816Z",553927338,"6a8edbe8-6525-4d99-aa73-69d3a56cbc0b",{"tag":25,"_uid":27,"image":28,"title":18,"author":39,"widget":41,"bgColor":46,"content":47,"noIndex":15,"noFollow":15,"wistiaId":33,"component":771,"thumbnail":772,"youtubeId":33,"meta_image":776,"meta_title":779,"page_title":33,"description":33,"publishedDate":780,"hideFromSitemap":15,"meta_description":781},[26],"a5aa344d-168e-4b53-8361-fddc26b8616c","052fb883-596e-4db6-a148-53187b2ccc75",[29],{"_uid":30,"image":31,"imageAlt":37,"component":38},"26a25cb2-4940-40c0-8ad9-65949b1ed35e",{"id":32,"alt":33,"name":33,"focus":33,"title":33,"source":33,"filename":34,"copyright":33,"fieldtype":35,"meta_data":36,"is_external_url":15},17435659,"","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fx\u002F3487d0c843\u002Fanimation-ideas-newblogcover.avif","asset",{},"Linearity","Image",[40],"26c4442c-0fbe-4855-95ec-d409af7af3f4",{"id":42,"alt":43,"name":33,"focus":33,"title":43,"source":33,"filename":44,"copyright":33,"fieldtype":35,"meta_data":45,"is_external_url":15},18931935,"Animation ideas to get you started with Move | Linearity","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fbfe0781fa8\u002Fanimation-ideas_widget.png",{},"decor-salmon",[48],{"_uid":49,"content":50,"component":770},"ea33439b-b0e9-4682-840f-b4aacae56bc3",{"type":51,"content":52},"doc",[53,64,74,85,106,123,132,141,147,158,170,177,184,202,212,230,236,243,252,258,285,291,298,316,322,340,346,353,365,375,387,405,412,422,432,444,450,457,469,487,493,510,516,523,527,533,544,550,557,567,573,599,630,637,641,647,665,679,686,696,702,734,751],{"type":54,"content":55},"paragraph",[56],{"text":57,"type":58,"marks":59},"Want to start animating but not sure where to start? 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Animate UI designs for apps",[297],{"type":82},{"type":54,"content":299},[300,302,306,308,314],{"text":301,"type":58},"Do you have ideas for user interfaces or ",{"text":303,"type":58,"marks":304},"static UI\u002FUX wireframes",[305],{"type":82},{"text":307,"type":58}," that you'd like to animate for a presentation? Import your designs into Move and make them come alive with our easy-to-use ",{"text":309,"type":58,"marks":310},"Timeline and Keyframe",[311],{"type":93,"attrs":312},{"href":313,"uuid":96,"anchor":96,"target":97,"linktype":98},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Fmove\u002Fmac\u002Fuser-guide\u002Finterface\u002Ftimeline",{"text":315,"type":58}," features.",{"type":65,"attrs":317},{"id":67,"body":318},[319],{"_uid":320,"emoji":33,"bgColor":46,"markdown":321,"component":73},"i-f66e617d-412d-4405-9fdd-6540cc526c77","Even if you're not a UI\u002FUX designer, animated wireframes are a great addition to your portfolio.",{"type":54,"content":323},[324,329,335],{"text":325,"type":58,"marks":326},"Watch the tutorial video below to follow Linearity's Senior Designer Maddy as she creates ",[327],{"type":61,"attrs":328},{"color":63},{"text":330,"type":58,"marks":331},"animated UI elements",[332],{"type":93,"attrs":333},{"href":334,"uuid":96,"anchor":96,"target":97,"linktype":98},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Ftutorials\u002Fanimate-with-move\u002Fanimating-ui-elements-with-linearity-move-on-ipad",{"text":336,"type":58,"marks":337}," on an iPad:",[338],{"type":61,"attrs":339},{"color":63},{"type":65,"attrs":341},{"id":67,"body":342},[343],{"src":344,"_uid":345,"component":176},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FpjcGuPXaWVI","i-004ceed0-51cb-4e5f-b961-59195849a1fa",{"type":124,"attrs":347,"content":348},{"level":126},[349],{"text":350,"type":58,"marks":351},"5. Rotate different shapes",[352],{"type":82},{"type":54,"content":354},[355,357,363],{"text":356,"type":58},"You can use shapes in so many ways to tell a story. With Linearity Move, you can ",{"text":358,"type":58,"marks":359},"adjust the pivot point",[360],{"type":93,"attrs":361},{"href":362,"uuid":96,"anchor":96,"target":97,"linktype":98},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Ftutorials\u002Fanimate-with-move\u002Fhow-to-edit-pivot-points",{"text":364,"type":58}," on any shape to rotate it on an axis.",{"type":54,"content":366},[367,369,373],{"text":368,"type":58},"To understand the power of this feature, you need to put it into practice and see how it ",{"text":370,"type":58,"marks":371},"adds dynamic movement",[372],{"type":82},{"text":374,"type":58}," to your animation.",{"type":54,"content":376},[377,379,385],{"text":378,"type":58},"Follow the tutorial below, which shows you how to ",{"text":380,"type":58,"marks":381},"make interesting rotating shapes",[382],{"type":93,"attrs":383},{"href":384,"uuid":96,"anchor":96,"target":97,"linktype":98},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Ftutorials\u002Fanimate-with-move\u002Fworkflow-from-curve-to-move",{"text":386,"type":58}," to create momentum and a sense of excitement. You can experiment with moving the pivot points to take it to the next level.",{"type":65,"attrs":388},{"id":67,"body":389},[390,393],{"src":391,"_uid":392,"component":176},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002F5aGAEev7O1g","i-d781cf2f-73a0-421d-a393-cbe86010c189",{"_uid":394,"title":395,"button":396,"component":402,"description":403,"backgroundColor":404},"i-81d5aa7d-1d2e-47b8-a914-623f21e117e2","Ready to create brand assets that pack a punch?",[397],{"_uid":398,"icon":33,"link":399,"size":118,"text":401,"type":120,"component":121},"013c7842-2c89-4a1d-bd7f-c2d00cb00671",{"id":33,"url":400,"linktype":98,"fieldtype":117,"cached_url":400},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002F","Get Started","BlogComponentCta","Visit our Academy for free marketing design courses.\n","purple",{"type":124,"attrs":406,"content":407},{"level":126},[408],{"text":409,"type":58,"marks":410},"6. 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Then, you can rotate the shapes in opposite directions to create a ",{"text":427,"type":58,"marks":428},"psychedelic animated visual",[429],{"type":82},{"text":431,"type":58}," that will capture attention.",{"type":54,"content":433},[434,436,442],{"text":435,"type":58},"Follow the steps in the ",{"text":437,"type":58,"marks":438},"animated photo tutorial",[439],{"type":93,"attrs":440},{"href":441,"uuid":96,"anchor":96,"target":97,"linktype":98},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Ftutorials\u002Fanimate-with-move\u002Fanimated-photo",{"text":443,"type":58}," below to get this animation effect:",{"type":65,"attrs":445},{"id":67,"body":446},[447],{"src":448,"_uid":449,"component":176},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002F3tn69a1rPc4","i-58261ffc-c22b-4661-9aad-6f2b909e6d48",{"type":124,"attrs":451,"content":452},{"level":126},[453],{"text":454,"type":58,"marks":455},"7. 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You can add them to your website, make looping GIFs, turn them into **Slackmoji for your Slack workspace**, or use them in promotional videos.",{"type":54,"content":494},[495,500,506],{"text":496,"type":58,"marks":497},"Take your icons to the next level with our easy-to-follow ",[498],{"type":61,"attrs":499},{"color":63},{"text":501,"type":58,"marks":502},"icon animation tutorial",[503],{"type":93,"attrs":504},{"href":505,"uuid":96,"anchor":96,"target":97,"linktype":98},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Ftutorials\u002Fanimate-with-move\u002Fanimated-icon",{"text":169,"type":58,"marks":507},[508],{"type":61,"attrs":509},{"color":63},{"type":65,"attrs":511},{"id":67,"body":512},[513],{"src":514,"_uid":515,"component":176},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FwYO6EvgLGWY","i-e7e22d89-af70-47c0-8b42-145ad3e31184",{"type":124,"attrs":517,"content":518},{"level":126},[519],{"text":520,"type":58,"marks":521},"8. Animate logos",[522],{"type":82},{"type":54,"content":524},[525],{"text":526,"type":58},"Another animation idea that's essential for creating a standout design portfolio. Logo animations showcase a designer's true skill and talent—you can tell much more of a story with an animated logo than a static one.",{"type":65,"attrs":528},{"id":67,"body":529},[530],{"_uid":531,"emoji":71,"bgColor":46,"markdown":532,"component":73},"i-d3ddfe0b-1604-4afb-9dc9-82c6319f820e","Think: animated shop window displays, websites, online ads, social posts, and more. 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When businesses send timely and tailored messages to potential customers, they're more likely to take desired actions like making a purchase or signing up for a newsletter.",{"type":65,"attrs":1028},{"id":871,"body":1029},[1030],{"_uid":1031,"emoji":33,"bgColor":46,"markdown":1032,"component":73},"i-d8c109d2-cabc-4281-8c2e-e0899cb858d2","Automated workflows ensure that the right message reaches the right person at the right time, increasing the chances of conversion.",{"type":54,"content":1034},[1035],{"text":1036,"type":58},"By enhancing customer engagement and improving conversion rates, these workflows are a valuable asset for any marketing team.",{"type":124,"attrs":1038,"content":1039},{"level":126},[1040],{"text":1041,"type":58,"marks":1042},"Types of marketing automation",[1043],{"type":82},{"type":54,"content":1045},[1046],{"text":1047,"type":58},"You can implement several marketing automation types to streamline your marketing efforts and maximize efficiency. These include lead nurturing, drip campaigns, customer onboarding, marketing design, and more.",{"type":124,"attrs":1049,"content":1050},{"level":1001},[1051],{"text":1052,"type":58,"marks":1053},"Lead nurturing",[1054],{"type":82},{"type":54,"content":1056},[1057,1059,1063],{"text":1058,"type":58},"One of the initial steps in any marketing automation workflow, lead generation (lead gen) focuses on capturing potential customers' details. Whether through an online form embedded on your website, social media, or email subscriptions, the objective is to ",{"text":1060,"type":58,"marks":1061},"grow a list of prospects",[1062],{"type":82},{"text":1064,"type":58}," you can nurture into loyal customers.",{"type":65,"attrs":1066},{"id":871,"body":1067},[1068],{"_uid":1069,"emoji":33,"bgColor":46,"markdown":1070,"component":73},"i-ae6c6c66-4be1-4a51-b2cf-8d296e8d1d83","Lead nurturing is the process of identifying where the lead is in the marketing funnel and serving them appropriate content based on their needs and engagement levels.",{"type":54,"content":1072},[1073,1079,1083],{"text":1074,"type":58,"marks":1075},"Some companies employ ",[1076],{"type":61,"attrs":1077},{"color":1078},"rgb(17, 23, 23)",{"text":1080,"type":58,"marks":1081},"lead scoring",[1082],{"type":82},{"text":1084,"type":58,"marks":1085}," as an automated way to segment leads based on certain user actions. For instance, you can set up rules to give points to certain valuable customer behaviors. These behaviors may include filling out a form, watching a demo video, checking the pricing page, or signing up for an account.",[1086],{"type":61,"attrs":1087},{"color":1078},{"type":65,"attrs":1089},{"id":871,"body":1090},[1091],{"_uid":1092,"component":996,"largeSource":33,"smallSource":1093,"mediumSource":1094},"i-3b78fd00-024a-4cc6-97f4-0be39b5f8f2e","\u003Ciframe src=\"https:\u002F\u002Fassets.pinterest.com\u002Fext\u002Fembed.html?id=728809152193720166\" height=\"493\" width=\"345\" frameborder=\"0\" scrolling=\"no\">\u003C\u002Fiframe>","\u003Ciframe src=\"https:\u002F\u002Fassets.pinterest.com\u002Fext\u002Fembed.html?id=728809152193720166\" height=\"784\" width=\"600\" frameborder=\"0\" scrolling=\"no\" >\u003C\u002Fiframe>",{"type":54,"content":1096},[1097,1102,1106],{"text":1098,"type":58,"marks":1099},"Depending on the number of activities the lead completes, your lead scoring automation gives them a score and segments them into the appropriate grouping (for example, \"highly likely to convert\"). ",[1100],{"type":61,"attrs":1101},{"color":1078},{"text":1103,"type":58,"marks":1104},"Low-engagement users",[1105],{"type":82},{"text":1107,"type":58,"marks":1108}," will have low scores and need more nurturing before they may convert into customers.",[1109],{"type":61,"attrs":1110},{"color":1078},{"type":65,"attrs":1112},{"id":871,"body":1113},[1114],{"_uid":1115,"title":395,"button":1116,"component":402,"description":1121,"backgroundColor":404},"i-e37e3a34-5aea-4bed-8be0-802bcd2b9b84",[1117],{"_uid":1118,"icon":33,"link":1119,"size":118,"text":401,"type":120,"component":121},"c900c9f2-c686-4fb8-a8c9-2678edbeefab",{"id":894,"url":33,"linktype":895,"fieldtype":117,"cached_url":896,"story":1120},{"name":401,"id":898,"uuid":894,"slug":899,"url":896,"full_slug":896,"_stopResolving":791},"Visit our Academy for free marketing automation design courses.",{"type":54,"content":1123},[1124],{"text":1125,"type":58,"marks":1126},"Criteria for identifying marketing-qualified leads (MQLs):",[1127],{"type":82},{"type":1129,"attrs":1130,"content":1132},"ordered_list",{"order":1131},1,[1133,1143,1153,1163,1173],{"type":935,"content":1134},[1135],{"type":54,"content":1136},[1137,1141],{"text":1138,"type":58,"marks":1139},"Behavioral metrics",[1140],{"type":82},{"text":1142,"type":58},": Track actions like email opens, click-through rates (CTR), website visits, and time spent on site. Leads showing high engagement levels in these areas are more likely to be MQLs.",{"type":935,"content":1144},[1145],{"type":54,"content":1146},[1147,1151],{"text":1148,"type":58,"marks":1149},"Lead scoring",[1150],{"type":82},{"text":1152,"type":58},": Most marketing automation platforms offer lead scoring, assigning points for various actions like downloading an eBook, attending a webinar, or sharing content on social media. A threshold score can be set to identify when a lead becomes an MQL.",{"type":935,"content":1154},[1155],{"type":54,"content":1156},[1157,1161],{"text":1158,"type":58,"marks":1159},"Demographic information",[1160],{"type":82},{"text":1162,"type":58},": Details like job title, company size, and industry can be used to qualify leads. If your ideal customer is a Chief Marketing Officer (CMO) in the tech industry, then leads fitting this description would be considered MQLs.",{"type":935,"content":1164},[1165],{"type":54,"content":1166},[1167,1171],{"text":1168,"type":58,"marks":1169},"Sales team feedback",[1170],{"type":82},{"text":1172,"type":58},": Align with your sales team to identify traits of leads that have successfully converted in the past. This historical data can offer insights into defining current MQLs.",{"type":935,"content":1174},[1175],{"type":54,"content":1176},[1177,1181],{"text":1178,"type":58,"marks":1179},"Content engagement",[1180],{"type":82},{"text":1182,"type":58},": If a lead regularly interacts with high-value content like case studies or product demos, this could be a strong indicator of their readiness to convert.",{"type":124,"attrs":1184,"content":1185},{"level":1001},[1186],{"text":1187,"type":58,"marks":1188},"Drip campaigns",[1189],{"type":82},{"type":54,"content":1191},[1192],{"text":1193,"type":58},"Email marketing campaigns are a popular type of marketing automation that involves sending a series of pre-written emails or messages to leads or customers over a period of time.",{"type":54,"content":1195},[1196,1198,1202],{"text":1197,"type":58},"These campaigns can be used to ",{"text":1199,"type":58,"marks":1200},"educate, nurture, and convert",[1201],{"type":82},{"text":1203,"type":58}," leads by delivering relevant content or offers at regular intervals.",{"type":65,"attrs":1205},{"id":871,"body":1206},[1207],{"_uid":1208,"emoji":33,"bgColor":46,"markdown":1209,"component":73},"i-0651e50a-80a7-42b5-8d27-8635ee771520","A drip campaign can be set up to send a welcome email series to new subscribers, providing them with valuable information about the business, upcoming events, product recommendations, or special offers.",{"type":124,"attrs":1211,"content":1212},{"level":1001},[1213],{"text":1214,"type":58,"marks":1215},"Customer onboarding",[1216],{"type":82},{"type":54,"content":1218},[1219,1221,1225],{"text":1220,"type":58},"This type of marketing automation focuses on providing a smooth and engaging experience for ",{"text":1222,"type":58,"marks":1223},"new customers",[1224],{"type":82},{"text":1226,"type":58},". This can involve a series of emails or messages that guide customers through the product setup process, offer tips and best practices, and provide support resources.",{"type":65,"attrs":1228},{"id":871,"body":1229},[1230],{"_uid":1231,"emoji":33,"bgColor":46,"markdown":1232,"component":73},"i-55ca393d-3f51-4e38-b3cd-568582bcfcad","An example customer onboarding workflow can include a **welcome email** with a getting started guide, followed by regular check-ins, product usage tips, and personalized recommendations.",{"type":124,"attrs":1234,"content":1235},{"level":1001},[1236],{"text":1237,"type":58,"marks":1238},"Re-engagement campaigns",[1239],{"type":82},{"type":54,"content":1241},[1242],{"text":1243,"type":58},"Re-engagement campaigns target inactive customers or leads who have disengaged with the brand. By sending automated emails or messages that remind them of the value and benefits of the product or service, businesses can re-engage with these customers and encourage them to take action.",{"type":65,"attrs":1245},{"id":871,"body":1246},[1247],{"_uid":1248,"emoji":33,"bgColor":46,"markdown":1249,"component":73},"i-af5dfddf-3838-41d4-abbe-ef97c898775c","For example, a re-engagement campaign can send discount offers, new product updates, or customer success stories to inactive customers.",{"type":124,"attrs":1251,"content":1252},{"level":1001},[1253],{"text":1254,"type":58,"marks":1255},"Social media management",[1256],{"type":82},{"type":54,"content":1258},[1259],{"text":1260,"type":58},"Automation in social media can range from scheduled posts to automated responses. The aim is to maintain a consistent brand presence and engage with your audience without being online 24\u002F7.",{"type":65,"attrs":1262},{"id":871,"body":1263},[1264,1267,1272],{"_uid":1265,"emoji":33,"bgColor":46,"markdown":1266,"component":73},"i-7b2b3353-9c8f-437f-bb8d-06d42465dcd4","It frees up your time to focus on content creation and [your creative process](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcreative-block\u002F).",{"lg":33,"md":1268,"sm":33,"xl":1269,"xs":33,"xl2":33,"xl3":33,"_uid":1270,"initial":1271,"component":674,"backgroundColor":675},"24","32","i-a2c274f3-200f-498b-9d0b-8bb3b663e9fe","16",{"_uid":1273,"component":996,"largeSource":33,"smallSource":1274,"mediumSource":1275},"i-70d20c8c-369c-4455-9fa8-cff2151ab2e7","\u003Ciframe src=\"https:\u002F\u002Fassets.pinterest.com\u002Fext\u002Fembed.html?id=86694361569768426\" height=\"344\" width=\"345\" frameborder=\"0\" scrolling=\"no\">\u003C\u002Fiframe>","\u003Ciframe src=\"https:\u002F\u002Fassets.pinterest.com\u002Fext\u002Fembed.html?id=86694361569768426\" height=\"524\" width=\"600\" frameborder=\"0\" scrolling=\"no\" >\u003C\u002Fiframe>",{"type":124,"attrs":1277,"content":1278},{"level":1001},[1279],{"text":1280,"type":58,"marks":1281},"Customer segmentation and personalization",[1282],{"type":82},{"type":54,"content":1284},[1285],{"text":1286,"type":58},"Segmenting your customer base into distinct groups based on behavior, location, or preferences enables more personalized interaction. You can automate targeted campaigns for each segment, thus increasing relevance and engagement.",{"type":124,"attrs":1288,"content":1289},{"level":1001},[1290],{"text":1291,"type":58,"marks":1292},"Analytics and reporting",[1293],{"type":82},{"type":54,"content":1295},[1296,1298,1302],{"text":1297,"type":58},"Monitoring the performance of your campaigns is crucial for ongoing optimization. Marketing automation platforms often come with ",{"text":1299,"type":58,"marks":1300},"robust analytics tools",[1301],{"type":82},{"text":1303,"type":58}," that track various key performance indicators (KPIs), offering insights into what's working and what needs adjustment.",{"type":124,"attrs":1305,"content":1306},{"level":1001},[1307],{"text":1308,"type":58,"marks":1309},"A\u002FB testing",[1310],{"type":82},{"type":54,"content":1312},[1313],{"text":1314,"type":58},"In marketing, there's rarely a one-size-fits-all approach. A\u002FB testing allows you to experiment with different elements—email subject lines, landing page designs, or call-to-action buttons—to find out what resonates most with your audience.",{"type":54,"content":1316},[1317],{"text":1318,"type":58},"Automation simplifies the process by running these tests in real-time and collecting data for analysis.",{"type":65,"attrs":1320},{"id":871,"body":1321},[1322],{"_uid":1323,"component":996,"largeSource":33,"smallSource":1324,"mediumSource":1325},"i-a95a02a5-cc5f-4c62-bb79-e1c24b613a5d","\u003Ciframe src=\"https:\u002F\u002Fassets.pinterest.com\u002Fext\u002Fembed.html?id=444308319502388317\" height=\"445\" width=\"345\" frameborder=\"0\" scrolling=\"no\">\u003C\u002Fiframe>","\u003Ciframe src=\"https:\u002F\u002Fassets.pinterest.com\u002Fext\u002Fembed.html?id=444308319502388317\" height=\"700\" width=\"600\" frameborder=\"0\" scrolling=\"no\" >\u003C\u002Fiframe>",{"type":124,"attrs":1327,"content":1328},{"level":1001},[1329],{"text":1330,"type":58,"marks":1331},"Content distribution",[1332],{"type":82},{"type":54,"content":1334},[1335,1337,1341],{"text":1336,"type":58},"Automating the distribution of your content across various channels ensures that it reaches the maximum audience without manual intervention. Whether ",{"text":1338,"type":58,"marks":1339},"blog posts, podcasts, or videos",[1340],{"type":82},{"text":1342,"type":58},", automation tools can publish and promote your content based on a pre-defined schedule and audience parameters.",{"type":124,"attrs":1344,"content":1345},{"level":1001},[1346],{"text":1347,"type":58,"marks":1348},"Marketing design automation",[1349],{"type":82},{"type":54,"content":1351},[1352,1354,1358],{"text":1353,"type":58},"You can create visually appealing and ",{"text":1355,"type":58,"marks":1356},"consistent marketing materials",[1357],{"type":82},{"text":1359,"type":58}," across various channels using automation. This can involve automating design tasks such as creating email templates, social media graphics, landing pages, or website banners.",{"type":65,"attrs":1361},{"id":871,"body":1362},[1363],{"_uid":1364,"emoji":33,"bgColor":46,"markdown":1365,"component":73},"i-9ac19a9c-4f60-446b-a0f9-9cca0a161f1b","By using marketing design automation tools, you can save time and maintain a consistent brand identity.",{"type":54,"content":1367},[1368,1375,1377,1381],{"text":1369,"type":58,"marks":1370},"Linearity Curve (formerly Vectornator)",[1371],{"type":93,"attrs":1372},{"href":1373,"uuid":96,"anchor":96,"target":1374,"linktype":98},"https:\u002F\u002Flinearity.io\u002Fget-started","_self",{"text":1376,"type":58}," offers design automation tools for a seamless creative flow. These include ",{"text":1378,"type":58,"marks":1379},"Background Removal and Auto Trace",[1380],{"type":82},{"text":1382,"type":58},". We'll also soon introduce more powerful features:",{"type":932,"content":1384},[1385,1391,1397,1403],{"type":935,"content":1386},[1387],{"type":54,"content":1388},[1389],{"text":1390,"type":58},"Image Generation",{"type":935,"content":1392},[1393],{"type":54,"content":1394},[1395],{"text":1396,"type":58},"Layout Assist",{"type":935,"content":1398},[1399],{"type":54,"content":1400},[1401],{"text":1402,"type":58},"Copy Generation",{"type":935,"content":1404},[1405],{"type":54,"content":1406},[1407],{"text":1408,"type":58},"Adaptive Templates",{"type":54,"content":1410},[1411,1413,1417],{"text":1412,"type":58},"Implementing these different marketing automation workflows can help you create and deliver a ",{"text":1414,"type":58,"marks":1415},"bespoke marketing message",[1416],{"type":82},{"text":1418,"type":58},". This will effectively nurture leads, increase customer engagement, drive conversions, and provide a seamless customer experience.",{"type":124,"attrs":1420,"content":1421},{"level":126},[1422],{"text":1423,"type":58,"marks":1424},"Why your marketing automation workflow matters",[1425],{"type":82},{"type":54,"content":1427},[1428],{"text":1429,"type":58},"Automating repetitive tasks increases efficiency and maintains your quality of work. Marketing automation tools also enable you to personalize every step of your workflow, ensuring smooth processes and tailored experiences.",{"type":65,"attrs":1431},{"id":871,"body":1432},[1433],{"_uid":1434,"emoji":33,"bgColor":46,"markdown":1435,"component":73},"i-14af1f71-4224-480a-92a7-12ed6f56a816","Without optimizing your current marketing workflows, you're likely missing out on increased productivity and higher-quality output.",{"type":124,"attrs":1437,"content":1438},{"level":1001},[1439],{"text":1440,"type":58,"marks":1441},"Efficient time management",[1442],{"type":82},{"type":54,"content":1444},[1445,1447,1452],{"text":1446,"type":58},"The first asset that automation salvages is time. As we all know, ",{"text":1448,"type":58,"marks":1449},"time is money",[1450],{"type":1451},"italic",{"text":84,"type":58},{"type":54,"content":1454},[1455],{"text":1456,"type":58},"Routine tasks like sending emails, updating customer relationship management (CRM) entries, or posting on social media can waste valuable hours better spent brainstorming your next groundbreaking campaign.",{"type":54,"content":1458},[1459],{"text":1460,"type":58},"With a well-structured automation workflow, mundane tasks are dealt with effortlessly, freeing you to focus on strategy and creativity.",{"type":124,"attrs":1462,"content":1463},{"level":1001},[1464],{"text":1465,"type":58,"marks":1466},"Cost-effective",[1467],{"type":82},{"type":54,"content":1469},[1470,1472,1476],{"text":1471,"type":58},"The financial gain isn't just tied to the work hours you save. An efficient marketing workflow can ",{"text":1473,"type":58,"marks":1474},"reduce errors",[1475],{"type":82},{"text":1477,"type":58},", lower operational costs, and even help in resource allocation.",{"type":65,"attrs":1479},{"id":871,"body":1480},[1481],{"_uid":1482,"emoji":33,"bgColor":46,"markdown":1483,"component":73},"i-69aeb3f0-a5d6-44c3-8ffd-bd09f8902bec","For example, using [Linearity Curve's Background Removal](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fbackground-removal\u002F) feature as part of your marketing design workflow will drastically reduce editing time and keep a **consistent quality** across all your edited images.",{"type":54,"content":1485},[1486],{"text":1487,"type":58,"marks":1488},"For smaller teams or solo designers, it levels the playing field, allowing you to compete with more extensive agencies without blowing your budget.",[1489],{"type":61,"attrs":1490},{"color":1078},{"type":124,"attrs":1492,"content":1493},{"level":1001},[1494],{"text":1495,"type":58,"marks":1496},"Data-driven decisions",[1497],{"type":82},{"type":54,"content":1499},[1500,1502,1506],{"text":1501,"type":58},"A robust marketing automation workflow offers insightful analytics, helping you understand your audience better. This is because marketing automation tools usually have ",{"text":1503,"type":58,"marks":1504},"built-in analytics dashboards",[1505],{"type":82},{"text":84,"type":58},{"type":54,"content":1508},[1509],{"text":1510,"type":58},"It takes the guesswork out of the equation, letting solid, actionable data guide your creative work.",{"type":65,"attrs":1512},{"id":871,"body":1513},[1514],{"_uid":1515,"component":996,"largeSource":33,"smallSource":1516,"mediumSource":1517},"i-231fc7f6-4905-41c5-8471-86efc22fee67","\u003Ciframe src=\"https:\u002F\u002Fassets.pinterest.com\u002Fext\u002Fembed.html?id=319192692392834240\" height=\"677\" width=\"345\" frameborder=\"0\" scrolling=\"no\">\u003C\u002Fiframe>","\u003Ciframe src=\"https:\u002F\u002Fassets.pinterest.com\u002Fext\u002Fembed.html?id=319192692392834240\" height=\"1103\" width=\"600\" frameborder=\"0\" scrolling=\"no\" >\u003C\u002Fiframe>",{"type":124,"attrs":1519,"content":1520},{"level":1001},[1521],{"text":1522,"type":58,"marks":1523},"Enhancing customer engagement and experience",[1524],{"type":82},{"type":54,"content":1526},[1527,1529,1533],{"text":1528,"type":58},"The end game of any marketing strategy is ",{"text":1530,"type":58,"marks":1531},"customer engagement and satisfaction",[1532],{"type":82},{"text":1534,"type":58},". Automation ensures that your audience receives timely and personalized content.",{"type":54,"content":1536},[1537],{"text":1538,"type":58},"It also opens avenues for more nuanced engagement strategies like customer segmentation and targeted campaigns, essential for creating a memorable customer experience.",{"type":54,"content":1540},[1541],{"text":1542,"type":58},"We'll specifically focus on how creatives and designers can use marketing automation platforms to create design assets, deliver relevant messages, and bolster their marketing strategies.",{"type":124,"attrs":1544,"content":1545},{"level":126},[1546],{"text":1547,"type":58,"marks":1548},"How creatives and designers use marketing automation",[1549],{"type":82},{"type":124,"attrs":1551,"content":1552},{"level":1001},[1553],{"text":1554,"type":58,"marks":1555},"Designing marketing email templates",[1556],{"type":82},{"type":54,"content":1558},[1559],{"text":1560,"type":58},"Email remains one of the most effective channels for customer engagement.",{"type":65,"attrs":1562},{"id":871,"body":1563},[1564],{"_uid":1565,"quote":1566,"markdown":1567,"component":1568},"i-6aa69119-c44f-4e02-af7f-bcdc93b15d26","63% of professionals choose an email automation workflow over content and social media management, according to Statista.","[63% of professionals](https:\u002F\u002Fwww.statista.com\u002Ftopics\u002F1446\u002Fe-mail-marketing\u002F#topicOverview) choose an email automation workflow over content and social media management, according to Statista.","BlogComponentQuote",{"type":54,"content":1570},[1571],{"text":1572,"type":58},"Designers play a crucial role in crafting visually compelling and functional email templates. Well-designed emails catch the eye and make the content easier to digest, ultimately driving action.",{"type":54,"content":1574},[1575],{"text":1576,"type":58},"To automate your email marketing workflow, you can design email templates that can easily be customized to deliver personalized emails to subscribers and customers.",{"type":65,"attrs":1578},{"id":871,"body":1579},[1580],{"_uid":1581,"title":1582,"button":1583,"component":402,"description":1588,"backgroundColor":1589},"i-777d83e9-1e2c-427b-8852-8449e8614c0e","Unleash Your Creative Potential in Design",[1584],{"_uid":1585,"icon":33,"link":1586,"size":118,"text":401,"type":120,"component":121},"22b03e9a-0ffa-4b40-b34d-07d51f7795ec",{"id":894,"url":33,"linktype":895,"fieldtype":117,"cached_url":896,"story":1587},{"name":401,"id":898,"uuid":894,"slug":899,"url":896,"full_slug":896,"_stopResolving":791},"Discover the endless possibilities of illustration in design. Learn how our tools can help you create stunning, unique designs effortlessly.","green",{"type":124,"attrs":1591,"content":1592},{"level":1001},[1593],{"text":1594,"type":58,"marks":1595},"Creating visual assets",[1596],{"type":82},{"type":54,"content":1598},[1599,1601,1607],{"text":1600,"type":58},"Banners, infographics, and social media posts can make or break your campaign. Ensuring that these elements align with your ",{"text":1602,"type":58,"marks":1603},"brand's visual identity",[1604],{"type":93,"attrs":1605},{"href":1606,"uuid":96,"anchor":96,"target":1374,"linktype":98},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fbrand-identity-design\u002F",{"text":1608,"type":58}," is not just an artistic endeavor but a business imperative.",{"type":54,"content":1610},[1611],{"text":1612,"type":58},"Well-crafted visual assets can instantly grab attention, making your brand or product more engaging. This increases user interaction, ultimately contributing to lead gen and nurturing.",{"type":54,"content":1614},[1615,1617,1621],{"text":1616,"type":58},"Visual assets help distill complex ideas into ",{"text":1618,"type":58,"marks":1619},"easily digestible formats",[1620],{"type":82},{"text":1622,"type":58},", helping amplify your marketing impact. For example, an infographic explaining a complicated concept can increase the CTR of your email newsletters or lead to more shares.",{"type":54,"content":1624},[1625,1627,1631,1633,1639],{"text":1626,"type":58},"Using software like ",{"text":713,"type":58,"marks":1628},[1629],{"type":93,"attrs":1630},{"href":1373,"uuid":96,"anchor":96,"target":1374,"linktype":98},{"text":1632,"type":58},", creatives can simplify the design process and automate certain tasks. One such task is turning raster images into vectors with the ",{"text":1634,"type":58,"marks":1635},"Auto Trace feature",[1636],{"type":93,"attrs":1637},{"href":1638,"uuid":96,"anchor":96,"target":1374,"linktype":98},"https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fauto-trace\u002F",{"text":84,"type":58},{"type":124,"attrs":1641,"content":1642},{"level":1001},[1643],{"text":1644,"type":58,"marks":1645},"User experience (UX) and customer journey mapping",[1646],{"type":82},{"type":54,"content":1648},[1649],{"text":1650,"type":58},"A smooth customer journey is a cornerstone of effective marketing. This is where UX design and customer journey mapping come in. These approaches help conceptualize customers' path from awareness to conversion and loyalty.",{"type":65,"attrs":1652},{"id":871,"body":1653},[1654],{"_uid":1655,"emoji":33,"bgColor":46,"markdown":1656,"component":73},"i-7a0e025b-1d6e-450d-a544-50c57680aa91","Designers can collaborate with marketing teams to refine customer journeys, making them as intuitive and enjoyable as possible.",{"type":54,"content":1658},[1659],{"text":1660,"type":58},"Marketing automation lets you track customer interactions across various channels, including social media, emails, or your website. Utilizing these analytics empowers you to identify key touchpoints where design plays a critical role. For instance, designing a landing page's user interface (UI) can significantly influence customer engagement and decision-making.",{"type":65,"attrs":1662},{"id":871,"body":1663},[1664],{"_uid":1665,"component":996,"largeSource":33,"smallSource":1666,"mediumSource":1667},"i-5a7db295-fadb-4f36-99e3-aa368055da34","\u003Ciframe src=\"https:\u002F\u002Fassets.pinterest.com\u002Fext\u002Fembed.html?id=819936675925744950\" height=\"560\" width=\"345\" frameborder=\"0\" scrolling=\"no\">\u003C\u002Fiframe>","\u003Ciframe src=\"https:\u002F\u002Fassets.pinterest.com\u002Fext\u002Fembed.html?id=819936675925744950\" height=\"650\" width=\"600\" frameborder=\"0\" scrolling=\"no\" >\u003C\u002Fiframe>",{"type":124,"attrs":1669,"content":1670},{"level":1001},[1671],{"text":1672,"type":58,"marks":1673},"Balancing aesthetic quality and functionality",[1674],{"type":82},{"type":54,"content":1676},[1677],{"text":1678,"type":58},"While design and aesthetics are vital, they must serve the goals to enhance functionality and drive user engagement. Designs should be more than just visually appealing. They must also be intuitive and conducive to the actions you want the user to take.",{"type":54,"content":1680},[1681,1685],{"text":1682,"type":58,"marks":1683},"Balance is key",[1684],{"type":82},{"text":84,"type":58},{"type":54,"content":1687},[1688],{"text":1689,"type":58},"Each visual element should be seen as a functional unit with a specific role—whether to inform, entice, or convert. Too much emphasis on aesthetics can overshadow the asset's purpose, while solely focusing on functionality can make your campaign feel uninspiring.",{"type":54,"content":1691},[1692],{"text":1693,"type":58},"Advanced marketing automation systems can trigger specific content or actions based on user behavior. For creatives, this means you can design visually appealing and contextually relevant assets, adapting in real-time to where a potential customer is in their journey.",{"type":124,"attrs":1695,"content":1696},{"level":126},[1697],{"text":1698,"type":58,"marks":1699},"Components of a robust marketing automation workflow",[1700],{"type":82},{"type":124,"attrs":1702,"content":1703},{"level":1001},[1704],{"text":1705,"type":58,"marks":1706},"1. Set clear objectives",[1707],{"type":82},{"type":54,"content":1709},[1710],{"text":1711,"type":58},"Before diving into the nuts and bolts of your marketing automation workflow, it's essential to establish your objectives.",{"type":54,"content":1713},[1714],{"text":1715,"type":58},"Are you looking to increase customer retention, boost engagement, or drive conversions? Clear goals provide a roadmap and enable you to measure success effectively.",{"type":65,"attrs":1717},{"id":871,"body":1718},[1719],{"_uid":1720,"component":996,"largeSource":33,"smallSource":1721,"mediumSource":1722},"i-3912ad8b-8e13-40ef-9bc5-a459cd257854","\u003Ciframe src=\"https:\u002F\u002Fassets.pinterest.com\u002Fext\u002Fembed.html?id=535506211954271310\" height=\"333\" width=\"345\" frameborder=\"0\" scrolling=\"no\">\u003C\u002Fiframe>","\u003Ciframe src=\"https:\u002F\u002Fassets.pinterest.com\u002Fext\u002Fembed.html?id=535506211954271310\" height=\"504\" width=\"600\" frameborder=\"0\" scrolling=\"no\" >\u003C\u002Fiframe>",{"type":124,"attrs":1724,"content":1725},{"level":1001},[1726],{"text":1727,"type":58,"marks":1728},"2. Identify key touchpoints",[1729],{"type":82},{"type":54,"content":1731},[1732],{"text":1733,"type":58},"A well-structured workflow interacts with customers at various touchpoints. These could be via your online shop, brick-and-mortar store, Google Ads, emails, social media platforms, and app notifications.",{"type":65,"attrs":1735},{"id":871,"body":1736},[1737],{"_uid":1738,"emoji":33,"bgColor":46,"markdown":1739,"component":73},"i-87c95879-ef98-4063-9e4f-8d7c64a2ad71","Knowing *where* to engage with your audience is as important as knowing *how*. Prioritize touchpoints based on your target audience and objectives, providing an unforgettable omnichannel experience.",{"type":124,"attrs":1741,"content":1742},{"level":1001},[1743],{"text":1744,"type":58,"marks":1745},"3. Choose integrated tools and technologies",[1746],{"type":82},{"type":54,"content":1748},[1749],{"text":1750,"type":58},"Many tools are available for implementing marketing automation workflows—from CRM systems and email marketing tools to design templates and social sharing platforms.",{"type":54,"content":1752},[1753,1755,1759],{"text":1754,"type":58},"Choose tools that align with your goals and ",{"text":1756,"type":58,"marks":1757},"seamlessly integrate",[1758],{"type":82},{"text":1760,"type":58}," with each other for a fluid, efficient workflow. You can also employ an automation platform like Zapier to connect your different tools to each other.",{"type":124,"attrs":1762,"content":1763},{"level":1001},[1764],{"text":1765,"type":58,"marks":1766},"4. Set up trigger events",[1767],{"type":82},{"type":54,"content":1769},[1770],{"text":1771,"type":58},"Think of these as the starting gun in a race. Trigger events can be anything from a user signing up for your newsletter to someone abandoning their shopping cart.",{"type":65,"attrs":1773},{"id":871,"body":1774},[1775],{"_uid":1776,"emoji":33,"bgColor":46,"markdown":1777,"component":73},"i-e3365df7-b485-4eee-8065-3503c2f3ee05","Identifying triggers accurately is crucial as they kickstart the automation process.",{"type":124,"attrs":1779,"content":1780},{"level":1001},[1781],{"text":1782,"type":58,"marks":1783},"5. Create conditional logic rules",[1784],{"type":82},{"type":54,"content":1786},[1787],{"text":1788,"type":58},"This is where your creativity can shine. Conditional logic lets you map out complex scenarios and workflows responding to different user behaviors.",{"type":54,"content":1790},[1791],{"text":1792,"type":58},"For instance, if a user clicks on a particular link in your email, you could set your email workflow to add their email address to a segmented list and send related content. This creates a more personalized experience and increases the likelihood of conversion.",{"type":124,"attrs":1794,"content":1795},{"level":1001},[1796],{"text":1797,"type":58,"marks":1798},"6. Determine automated actions",[1799],{"type":82},{"type":54,"content":1801},[1802,1804,1808],{"text":1803,"type":58},"Trigger events and conditional logic are meaningless unless they culminate in ",{"text":1805,"type":58,"marks":1806},"actions",[1807],{"type":82},{"text":1809,"type":58},". Actions are the functional steps in your marketing process, whether it's sending a personalized email, updating a lead score, or triggering a retargeting ad.",{"type":54,"content":1811},[1812],{"text":1813,"type":58},"The actions should be determined by what your customer needs at any given point in their buying journey with your company.",{"type":65,"attrs":1815},{"id":871,"body":1816},[1817],{"_uid":1818,"component":996,"largeSource":33,"smallSource":1819,"mediumSource":1820},"i-b7ebe545-a399-42c3-a0b6-9e4dde8ac26d","\u003Ciframe src=\"https:\u002F\u002Fassets.pinterest.com\u002Fext\u002Fembed.html?id=303500462402317017\" height=\"579\" width=\"345\" frameborder=\"0\" scrolling=\"no\">\u003C\u002Fiframe>","\u003Ciframe src=\"https:\u002F\u002Fassets.pinterest.com\u002Fext\u002Fembed.html?id=303500462402317017\" height=\"932\" width=\"600\" frameborder=\"0\" scrolling=\"no\" >\u003C\u002Fiframe>",{"type":124,"attrs":1822,"content":1823},{"level":1001},[1824],{"text":1825,"type":58,"marks":1826},"7. Measure metrics and KPIs",[1827],{"type":82},{"type":54,"content":1829},[1830],{"text":1831,"type":58},"Have you heard the saying, \"You can't manage what you can't measure\"?",{"type":54,"content":1833},[1834],{"text":1835,"type":58},"Setting up KPIs helps you assess the effectiveness of your marketing automation workflows.",{"type":54,"content":1837},[1838],{"text":1839,"type":58},"These could range from CTR and conversion percentages to more advanced metrics like customer lifetime value (CLV).",{"type":54,"content":1841},[1842],{"text":1843,"type":58},"Let's focus on the marketing automation tools and technologies you can use to set up and manage your workflows.",{"type":124,"attrs":1845,"content":1846},{"level":126},[1847],{"text":1848,"type":58,"marks":1849},"Marketing automation software",[1850],{"type":82},{"type":54,"content":1852},[1853],{"text":1854,"type":58},"We hear you. It’s not easy to wrap your head around all the automation platform offerings.",{"type":54,"content":1856},[1857,1859,1863],{"text":1858,"type":58},"Take a minute to map out the ",{"text":1860,"type":58,"marks":1861},"key areas of improvement",[1862],{"type":82},{"text":1864,"type":58}," in your marketing plan. Consider:",{"type":932,"content":1866},[1867,1873,1879],{"type":935,"content":1868},[1869],{"type":54,"content":1870},[1871],{"text":1872,"type":58},"Where could your processes be more efficient?",{"type":935,"content":1874},[1875],{"type":54,"content":1876},[1877],{"text":1878,"type":58},"Where is there room for growth?",{"type":935,"content":1880},[1881],{"type":54,"content":1882},[1883],{"text":1884,"type":58},"Where can you afford to spend a little extra money for the ease of automation?",{"type":54,"content":1886},[1887],{"text":1888,"type":58},"Once you’ve decided which marketing areas you want to focus on, you’ll have a clearer idea of what software will be most helpful to you.",{"type":54,"content":1890},[1891,1893,1897],{"text":1892,"type":58},"We’ve divided our list of automation tools into three key categories where marketing software can be most impactful: ",{"text":1894,"type":58,"marks":1895},"design tools, communication software, and email workflows",[1896],{"type":82},{"text":84,"type":58},{"type":54,"content":1899},[1900],{"text":1901,"type":58},"In each category, we’ll highlight three software options.",{"type":124,"attrs":1903,"content":1904},{"level":1001},[1905],{"text":1906,"type":58,"marks":1907},"Design tools",[1908],{"type":82},{"type":54,"content":1910},[1911,1913,1919],{"text":1912,"type":58},"When it comes to creating user-friendly marketing designs for your website or social media content, ",{"text":1914,"type":58,"marks":1915},"your design skills",[1916],{"type":93,"attrs":1917},{"href":1918,"uuid":96,"anchor":96,"target":1374,"linktype":98},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fgraphic-design-tips\u002F",{"text":1920,"type":58}," will only get you so far.",{"type":54,"content":1922},[1923,1929],{"text":1924,"type":58,"marks":1925},"Design software",[1926],{"type":93,"attrs":1927},{"href":1928,"uuid":96,"anchor":96,"target":1374,"linktype":98},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fgraphic-design-software\u002F",{"text":1930,"type":58}," can help you create beautiful digital content guaranteed to engage your audience and improve conversion rates.",{"type":124,"attrs":1932,"content":1934},{"level":1933},4,[1935],{"text":1369,"type":58,"marks":1936},[1937],{"type":82},{"type":65,"attrs":1939},{"id":871,"body":1940},[1941],{"_uid":1942,"asset":1943,"component":1955,"description":33},"i-96f86b53-b34d-4827-a5d6-fa80d8d1f9bd",[1944],{"_uid":1945,"asset":1946,"device":1953,"component":1954},"f582972c-734f-44b1-b835-66d65048f074",[1947],{"_uid":1948,"image":1949,"imageAlt":37,"component":38},"73ea7f6b-2e14-4305-9dce-75b33a2dea70",{"id":1950,"alt":33,"name":33,"focus":33,"title":33,"source":33,"filename":1951,"copyright":33,"fieldtype":35,"meta_data":1952,"is_private":15,"is_external_url":15},17036300,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1894x891\u002F2ed776821f\u002F1-linearity-curve.png",{},"none","DeviceMockup","BlogComponentImage",{"type":54,"content":1957},[1958,1962],{"text":1959,"type":58,"marks":1960},"Best for:",[1961],{"type":82},{"text":1963,"type":58}," Intuitive design workflows",{"type":54,"content":1965},[1966],{"text":1967,"type":58},"Linearity Curve is a comprehensive solution for all your vector graphic design needs. With this design platform, you can easily create, edit, and share impactful visuals.",{"type":54,"content":1969},[1970,1972,1976],{"text":1971,"type":58},"Looking to drive engagement on your website, product pages, or social media profiles? Linearity Curve offers advanced features specifically designed to ",{"text":1973,"type":58,"marks":1974},"streamline your workflow",[1975],{"type":82},{"text":84,"type":58},{"type":54,"content":1978},[1979,1981,1987],{"text":1980,"type":58},"You can access a comprehensive library of customizable templates from within the platform and import design files made with third-party software like ",{"text":1982,"type":58,"marks":1983},"Adobe Illustrator",[1984],{"type":93,"attrs":1985},{"href":1986,"uuid":96,"anchor":96,"target":1374,"linktype":98},"https:\u002F\u002Fwww.linearity.io\u002Fcomparison\u002Fadobe-illustrator\u002F",{"text":84,"type":58},{"type":65,"attrs":1989},{"id":871,"body":1990},[1991],{"_uid":1992,"title":1993,"button":1994,"component":402,"description":1999,"backgroundColor":404},"i-eca1e392-a0da-4d1f-80b8-d2fe327b26aa","Vectornator is Now Linearity Curve",[1995],{"_uid":1996,"icon":33,"link":1997,"size":118,"text":401,"type":120,"component":121},"ecbe90aa-8c31-4536-8666-872bcd5cb6b2",{"id":33,"url":1998,"linktype":98,"fieldtype":117,"cached_url":1998},"https:\u002F\u002Fwww.linearity.io\u002Fcurve\u002Fvectornator-is-now-curve\u002F","Your favorite design tool has evolved! Discover the new name and look with the same powerful features you love.",{"type":54,"content":2001},[2002,2004,2008],{"text":2003,"type":58},"If you're bogged down with ",{"text":2005,"type":58,"marks":2006},"repetitive design tasks",[2007],{"type":82},{"text":2009,"type":58},", you'll appreciate the platform's AI-powered tools to automate some of the tedious aspects of design.",{"type":54,"content":2011},[2012],{"text":2013,"type":58},"Whether your project involves illustration, social media graphics, packaging, printed materials, or business cards, Linearity Curve equips you with the tools to bring your vision to life.",{"type":124,"attrs":2015,"content":2016},{"level":1933},[2017],{"text":2018,"type":58,"marks":2019},"Canva",[2020],{"type":82},{"type":65,"attrs":2022},{"id":871,"body":2023},[2024],{"_uid":2025,"asset":2026,"component":1955,"description":2036},"i-7f23e137-ad73-4c39-84c4-35bf38c3a546",[2027],{"_uid":2028,"asset":2029,"device":1953,"component":1954},"9d616099-5899-4994-a037-85eec7fda4b8",[2030],{"_uid":2031,"image":2032,"imageAlt":713,"component":38},"a3225bf4-9496-4dfb-8146-6060a4ff5fe3",{"id":2033,"alt":33,"name":33,"focus":33,"title":33,"source":33,"filename":2034,"copyright":33,"fieldtype":35,"meta_data":2035,"is_private":15,"is_external_url":15},17036371,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1662x902\u002F93f606caf9\u002F5-canva.png",{},"Image source:[ Canva](https:\u002F\u002Fwww.canva.com\u002F)",{"type":54,"content":2038},[2039,2042],{"text":1959,"type":58,"marks":2040},[2041],{"type":82},{"text":2043,"type":58}," Quick, template-based designs",{"type":54,"content":2045},[2046],{"text":2047,"type":58},"This widely used design platform has various features that help automate marketing design tasks, making the creative process more efficient for marketers and graphic designers.",{"type":54,"content":2049},[2050],{"text":2051,"type":58},"Canva offers a library of pre-designed templates that can be customized for different marketing needs. You can also set up a brand kit that contains all your essential brand elements—logos, color schemes, and fonts.",{"type":54,"content":2053},[2054],{"text":2055,"type":58},"The Content Planner feature allows you to schedule social media posts from within the platform. You can also automatically resize a design to fit different platform dimensions, saving you the manual effort of adjusting dimensions for each channel.",{"type":124,"attrs":2057,"content":2058},{"level":1933},[2059],{"text":2060,"type":58,"marks":2061},"Adobe Campaign",[2062],{"type":82},{"type":65,"attrs":2064},{"id":871,"body":2065},[2066],{"_uid":2067,"asset":2068,"component":1955,"description":2078},"i-5c9d4445-593b-4f24-a2c3-ec16e3127e18",[2069],{"_uid":2070,"asset":2071,"device":1953,"component":1954},"ad247e82-a7f9-47a3-8938-693247bb8ec1",[2072],{"_uid":2073,"image":2074,"imageAlt":37,"component":38},"83e75d2d-4cce-4479-a3ef-9b30975121a3",{"id":2075,"alt":33,"name":33,"focus":33,"title":33,"source":33,"filename":2076,"copyright":33,"fieldtype":35,"meta_data":2077,"is_private":15,"is_external_url":15},17036387,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1920x925\u002F2ea10de8a6\u002F3-adobe-campaign.png",{},"Image source: [Adobe](https:\u002F\u002Fbusiness.adobe.com\u002Fproducts\u002Fcampaign\u002Fadobe-campaign.html)",{"type":54,"content":2080},[2081,2084],{"text":1959,"type":58,"marks":2082},[2083],{"type":82},{"text":2085,"type":58}," Email campaigns and mobile marketing",{"type":54,"content":2087},[2088],{"text":2089,"type":58},"In addition to Illustrator, Photoshop, Premiere Pro, and InDesign, Adobe Campaign is useful for savvy marketers. It allows you to harness customer profiles to plan and deliver effective marketing campaigns and track the entire customer journey.",{"type":54,"content":2091},[2092],{"text":2093,"type":58},"Adobe Campaign lets you plan and personalize each touchpoint to convert and retain customers. You can combine images, videos, and text with powerful AI tools to deliver the right messages at the most opportune moments.",{"type":54,"content":2095},[2096],{"text":2097,"type":58},"By leveraging these design platforms, marketers and designers can significantly cut down on repetitive tasks and free up time to focus on the more strategic elements of their campaigns. It's not just about making design accessible; it's about automating processes to achieve more, faster.",{"type":124,"attrs":2099,"content":2100},{"level":1001},[2101],{"text":2102,"type":58,"marks":2103},"Communication software",[2104],{"type":82},{"type":54,"content":2106},[2107],{"text":2108,"type":58},"Clear and consistent communication within your marketing team is essential. You also need to keep open communication channels with your customers. Think Slack, Zoom, and Google Meet.",{"type":65,"attrs":2110},{"id":871,"body":2111},[2112],{"_uid":2113,"emoji":33,"bgColor":46,"markdown":2114,"component":73},"i-c398b718-509d-41bb-838f-b22a94d75844","In a remote-first, globalized world, online communication tools are indispensable.",{"type":124,"attrs":2116,"content":2117},{"level":1001},[2118],{"text":2119,"type":58,"marks":2120},"Slite",[2121],{"type":82},{"type":65,"attrs":2123},{"id":871,"body":2124},[2125],{"_uid":2126,"asset":2127,"component":1955,"description":2137},"i-19d21923-69a6-4480-8511-5038296c72af",[2128],{"_uid":2129,"asset":2130,"device":1953,"component":1954},"94d2968a-77ac-4a72-8453-68c8345208e2",[2131],{"_uid":2132,"image":2133,"imageAlt":37,"component":38},"c816d282-eea0-4da5-a51a-578171c00b70",{"id":2134,"alt":33,"name":33,"focus":33,"title":33,"source":33,"filename":2135,"copyright":33,"fieldtype":35,"meta_data":2136,"is_private":15,"is_external_url":15},17036416,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1000x618\u002F2f25e089ba\u002Fslite.png",{},"Image source: [Slite](https:\u002F\u002Fslite.com\u002F?ref=vectornator.io)",{"type":54,"content":2139},[2140,2143],{"text":1959,"type":58,"marks":2141},[2142],{"type":82},{"text":2144,"type":58}," Internal communication and collaboration",{"type":54,"content":2146},[2147],{"text":2148,"type":58},"Slite is an all-in-one platform that covers all of your communication bases. Use it for a range of marketing tasks:",{"type":932,"content":2150},[2151,2157,2163,2169,2175],{"type":935,"content":2152},[2153],{"type":54,"content":2154},[2155],{"text":2156,"type":58},"Manage and track projects",{"type":935,"content":2158},[2159],{"type":54,"content":2160},[2161],{"text":2162,"type":58},"Collaborate on brainstorms and documents",{"type":935,"content":2164},[2165],{"type":54,"content":2166},[2167],{"text":2168,"type":58},"Share files",{"type":935,"content":2170},[2171],{"type":54,"content":2172},[2173],{"text":2174,"type":58},"Create content calendars",{"type":935,"content":2176},[2177],{"type":54,"content":2178},[2179],{"text":2180,"type":58},"Chat with coworkers",{"type":54,"content":2182},[2183],{"text":2184,"type":58},"Its intuitive design lets you stay in constant contact with your team and gives you a traceable overview of internal processes.",{"type":124,"attrs":2186,"content":2187},{"level":1001},[2188],{"text":2189,"type":58,"marks":2190},"Nifty",[2191],{"type":82},{"type":65,"attrs":2193},{"id":871,"body":2194},[2195],{"_uid":2196,"asset":2197,"component":1955,"description":2208},"i-6a1af631-c35a-4733-8b55-6922b6009e60",[2198],{"_uid":2199,"asset":2200,"device":1953,"component":1954},"7df3069b-9ef9-4ceb-9014-de2609b1175c",[2201],{"_uid":2202,"image":2203,"imageAlt":2207,"component":38},"34f9b0a2-83b7-4728-8e2e-29a1b829a10f",{"id":2204,"alt":33,"name":33,"focus":33,"title":33,"source":33,"filename":2205,"copyright":33,"fieldtype":35,"meta_data":2206,"is_private":15,"is_external_url":15},17036444,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1250x889\u002F94dfa2a4a6\u002Fnifty.png",{},"nifty","Image source: [Nifty](https:\u002F\u002Fniftypm.com\u002F?ref=vectornator.io)",{"type":54,"content":2210},[2211,2214],{"text":1959,"type":58,"marks":2212},[2213],{"type":82},{"text":2215,"type":58}," Project management",{"type":54,"content":2217},[2218],{"text":2219,"type":58},"This workflow manager lets you easily collaborate on tasks and track work processes. It can serve as a comprehensive site to organize multiple projects and team members in one place.",{"type":54,"content":2221},[2222],{"text":2223,"type":58},"You can personalize the display settings to suit your needs and work style. It enables you to track working time, achieve transparency, and improve productivity.",{"type":124,"attrs":2225,"content":2226},{"level":1001},[2227],{"text":2228,"type":58,"marks":2229},"Troop Messenger",[2230],{"type":82},{"type":65,"attrs":2232},{"id":871,"body":2233},[2234],{"_uid":2235,"asset":2236,"component":1955,"description":2247},"i-bf26dd71-dc49-45bf-8785-deb9c69651e5",[2237],{"_uid":2238,"asset":2239,"device":1953,"component":1954},"193621e1-58cf-40ed-8ad0-4c14deb831a8",[2240],{"_uid":2241,"image":2242,"imageAlt":2246,"component":38},"8b552696-e8e8-4e91-8812-788e9ebb7881",{"id":2243,"alt":33,"name":33,"focus":33,"title":33,"source":33,"filename":2244,"copyright":33,"fieldtype":35,"meta_data":2245,"is_private":15,"is_external_url":15},17036458,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1108x709\u002F23697b99f9\u002Ftroop-messenger.png",{},"linearity","Image source: [Troop Messenger](https:\u002F\u002Fwww.troopmessenger.com\u002F?ref=vectornator.io)",{"type":54,"content":2249},[2250,2253],{"text":1959,"type":58,"marks":2251},[2252],{"type":82},{"text":2254,"type":58}," Connecting other communication apps on one platform",{"type":54,"content":2256},[2257],{"text":2258,"type":58},"Troop Messenger is a communication platform with all sorts of functionalities like video calling, instant messaging, group chats, file sharing, and screen sharing.",{"type":54,"content":2260},[2261],{"text":2262,"type":58},"No more endless switching between Zoom, Teams, WhatsApp, and Slack—use Troop Messenger can centralize your communication avenues to save valuable time and make your processes more efficient.",{"type":54,"content":2264},[2265],{"text":2266,"type":58},"Efficient project management starts with effective communication tools. Choose the right tools for your team's processes and leverage automation to improve collaboration with all your stakeholders.",{"type":124,"attrs":2268,"content":2269},{"level":1001},[2270],{"text":2271,"type":58,"marks":2272},"Email workflows",[2273],{"type":82},{"type":54,"content":2275},[2276,2278,2284],{"text":2277,"type":58},"Reaching customers through ",{"text":2279,"type":58,"marks":2280},"email campaigns and newsletters",[2281],{"type":93,"attrs":2282},{"href":2283,"uuid":96,"anchor":96,"target":1374,"linktype":98},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fnewsletter-images\u002F",{"text":2285,"type":58}," is a vital part of any content marketing strategy. Automated communication is also the preferred delivery method for outreach campaigns, gated content, transactional email, and the customer onboarding process.",{"type":65,"attrs":2287},{"id":871,"body":2288},[2289],{"_uid":2290,"emoji":33,"bgColor":46,"markdown":2291,"component":73},"i-3b935cf5-4dfd-48ba-8987-003975825110","Designers working within marketing teams need to know how to get the most out of email automation platforms.",{"type":54,"content":2293},[2294],{"text":2295,"type":58},"These applications will help you improve your email design with customizable templates, drag-and-drop features, and helpful audience behavior analytics. You can also manage your email lists and offer personalized content from brands that you work with.",{"type":124,"attrs":2297,"content":2298},{"level":1933},[2299],{"text":2300,"type":58,"marks":2301},"Mailchimp",[2302],{"type":82},{"type":65,"attrs":2304},{"id":871,"body":2305},[2306],{"_uid":2307,"asset":2308,"component":1955,"description":2318},"i-c06631d1-11f0-4932-86de-c56eaf5686f0",[2309],{"_uid":2310,"asset":2311,"device":1953,"component":1954},"fd739cf7-9827-4e03-b7d6-035be1fe58ab",[2312],{"_uid":2313,"image":2314,"imageAlt":2246,"component":38},"568eefbb-0e84-4db9-87ae-a3ea6159d537",{"id":2315,"alt":33,"name":33,"focus":33,"title":33,"source":33,"filename":2316,"copyright":33,"fieldtype":35,"meta_data":2317,"is_private":15,"is_external_url":15},17036473,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1662x902\u002F1eb42793df\u002F6-mailchimp.png",{},"Image source: [Mailchimp](https:\u002F\u002Fmailchimp.com\u002F)",{"type":54,"content":2320},[2321,2324],{"text":1959,"type":58,"marks":2322},[2323],{"type":82},{"text":2325,"type":58}," Setting a different type of email workflow for each stage in the customer lifecycle",{"type":54,"content":2327},[2328],{"text":2329,"type":58},"Mailchimp is an integrated marketing platform that streamlines email and ad campaign creation, distribution, and analysis. Beyond automating newsletters and pop-ups on your website, it offers a robust email marketing suite with customizable forms and email templates.",{"type":54,"content":2331},[2332],{"text":2333,"type":58},"The platform has recently rolled out CRM functionalities, making it a powerhouse for marketing pros. You don't need separate software to handle contacts gained from your digital campaigns. Plus, its in-depth analytics simplifies tracking your marketing success.",{"type":124,"attrs":2335,"content":2336},{"level":1933},[2337],{"text":2338,"type":58,"marks":2339},"CleverReach",[2340],{"type":82},{"type":65,"attrs":2342},{"id":871,"body":2343},[2344],{"_uid":2345,"asset":2346,"component":1955,"description":2357},"i-621b875d-0937-4275-80d9-a5d7d5e74b14",[2347],{"_uid":2348,"asset":2349,"device":1953,"component":1954},"28021312-316b-4ba8-806d-2baa0b1db09e",[2350],{"_uid":2351,"image":2352,"imageAlt":2356,"component":38},"9dd6cba4-8430-4f68-8a01-c24616f99f19",{"id":2353,"alt":33,"name":33,"focus":33,"title":33,"source":33,"filename":2354,"copyright":33,"fieldtype":35,"meta_data":2355,"is_private":15,"is_external_url":15},17036499,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1440x735\u002F7b7701517a\u002Fclever.png",{},"clever","Image source: [CleverReach](https:\u002F\u002Fwww.cleverreach.com\u002Fen?ref=vectornator.io)",{"type":54,"content":2359},[2360,2363],{"text":1959,"type":58,"marks":2361},[2362],{"type":82},{"text":2364,"type":58}," Integrated ecommerce, CRM, and CMS workflow for customer communication",{"type":54,"content":2366},[2367],{"text":2368,"type":58},"CleverReach is a marketing tool for businesses to manage emails and newsletters. The platform offers custom-coded and pre-built email templates and management software. It lets you organize email recipients, implement newsletter tagging, and analyze conversion rates.",{"type":54,"content":2370},[2371],{"text":2372,"type":58},"You can integrate your emails with external ecommerce systems, CRM platforms, and Content Management Software (CMS).",{"type":124,"attrs":2374,"content":2375},{"level":1933},[2376],{"text":2377,"type":58,"marks":2378},"Constant Contact",[2379],{"type":82},{"type":65,"attrs":2381},{"id":871,"body":2382},[2383],{"_uid":2384,"asset":2385,"component":1955,"description":2395},"i-6b57a739-d640-4af5-bb8f-45bdab8b2d22",[2386],{"_uid":2387,"asset":2388,"device":1953,"component":1954},"b38d136f-a068-4246-97df-33f27c0f980c",[2389],{"_uid":2390,"image":2391,"imageAlt":2246,"component":38},"c2692b1a-f496-4652-8fd3-acd6b99f9745",{"id":2392,"alt":33,"name":33,"focus":33,"title":33,"source":33,"filename":2393,"copyright":33,"fieldtype":35,"meta_data":2394,"is_private":15,"is_external_url":15},17036538,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F921x472\u002Fd5aed94021\u002Fconstant.png",{},"Image source: [Constant Contact](https:\u002F\u002Fwww.constantcontact.com\u002Flanding1\u002Fglobal-home?ref=vectornator.io)",{"type":54,"content":2397},[2398,2401],{"text":1959,"type":58,"marks":2399},[2400],{"type":82},{"text":2402,"type":58}," To grow your segmented lists and drive user engagement",{"type":54,"content":2404},[2405],{"text":2406,"type":58},"With a focus on establishing meaningful audience interaction, Constant Contact helps you create outstanding email campaigns that drive customer engagement.",{"type":54,"content":2408},[2409],{"text":2410,"type":58},"Its tiered plans include access to email templates, integration with list-growth tools using Google marketing platforms, dynamic content personalization, and other customer personalization at scale.",{"type":65,"attrs":2412},{"id":871,"body":2413},[2414],{"_uid":2415,"emoji":33,"bgColor":46,"markdown":2416,"component":73},"i-262429e8-9532-4159-ad57-e10da8d81cb1","Check out our top selection of [marketing software for your team](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fmarketing-tools\u002F).",{"type":124,"attrs":2418,"content":2419},{"level":126},[2420],{"text":2421,"type":58,"marks":2422},"Marketing automation workflow examples",[2423],{"type":82},{"type":54,"content":2425},[2426],{"text":2427,"type":58},"It's easier to understand the potential of marketing automation through real-world scenarios.",{"type":54,"content":2429},[2430],{"text":2431,"type":58},"For instance, automating welcome emails can help you engage new subscribers immediately. Implementing lead scoring can prioritize high-value leads, making your marketing efforts more targeted and effective.",{"type":54,"content":2433},[2434],{"text":2435,"type":58},"Let's look at four typical examples of using automation to improve your marketing workflows.",{"type":124,"attrs":2437,"content":2438},{"level":1001},[2439],{"text":2440,"type":58,"marks":2441},"1. Welcome email sequence",[2442],{"type":82},{"type":54,"content":2444},[2445],{"text":2446,"type":58},"A welcome email series is one of the simplest yet most effective marketing automation workflows. When someone signs up for your newsletter or makes a purchase on your website, they can automatically receive a sequence of onboarding emails.",{"type":932,"content":2448},[2449,2459,2469],{"type":935,"content":2450},[2451],{"type":54,"content":2452},[2453,2457],{"text":2454,"type":58,"marks":2455},"Email 1:",[2456],{"type":82},{"text":2458,"type":58}," A warm welcome message to your new email subscriber introducing your brand and thanking them for joining.",{"type":935,"content":2460},[2461],{"type":54,"content":2462},[2463,2467],{"text":2464,"type":58,"marks":2465},"Email 2:",[2466],{"type":82},{"text":2468,"type":58}," An overview of what they can expect regarding your brand's content, deals, or updates.",{"type":935,"content":2470},[2471],{"type":54,"content":2472},[2473,2477],{"text":2474,"type":58,"marks":2475},"Email 3:",[2476],{"type":82},{"text":2478,"type":58}," A special offer or exclusive piece of content to incentivize them to engage more with your brand.",{"type":54,"content":2480},[2481],{"text":2482,"type":58},"This workflow helps engage your audience from the get-go, providing them with valuable information and incentives to interact with your brand.",{"type":124,"attrs":2484,"content":2485},{"level":1001},[2486],{"text":2487,"type":58,"marks":2488},"2. Cart abandonment recovery",[2489],{"type":82},{"type":54,"content":2491},[2492],{"text":2493,"type":58},"Shopping cart abandonment is a pressing issue for many ecommerce brands. An automated workflow can be set up to target users who added items to their cart but didn't complete the purchase.",{"type":932,"content":2495},[2496,2505,2514,2523],{"type":935,"content":2497},[2498],{"type":54,"content":2499},[2500,2503],{"text":2454,"type":58,"marks":2501},[2502],{"type":82},{"text":2504,"type":58}," Sent within an hour of abandonment, this initial email can gently nudge them to complete their purchase.",{"type":935,"content":2506},[2507],{"type":54,"content":2508},[2509,2512],{"text":2464,"type":58,"marks":2510},[2511],{"type":82},{"text":2513,"type":58}," A reminder email can be sent one day later, offering a limited-time discount to entice them to complete the purchase.",{"type":935,"content":2515},[2516],{"type":54,"content":2517},[2518,2521],{"text":2474,"type":58,"marks":2519},[2520],{"type":82},{"text":2522,"type":58}," Sent 48 hours later, this mail can show similar products they might be interested in if the original items weren't quite right.",{"type":935,"content":2524},[2525],{"type":54,"content":2526},[2527,2531],{"text":2528,"type":58,"marks":2529},"Email 4:",[2530],{"type":82},{"text":2532,"type":58}," The last email of the sequence should inform the customer that the items in their cart will no longer be reserved for purchase.",{"type":54,"content":2534},[2535],{"text":2536,"type":58},"These automated messages can significantly boost conversion rates and add a personal touch to the customer’s shopping experience.",{"type":124,"attrs":2538,"content":2539},{"level":1001},[2540],{"text":2541,"type":58,"marks":2542},"3. Lead nurturing for webinar attendees",[2543],{"type":82},{"type":54,"content":2545},[2546],{"text":2547,"type":58},"If you host webinars, a post-webinar lead nurturing workflow can help turn attendees into customers.",{"type":932,"content":2549},[2550,2559,2568],{"type":935,"content":2551},[2552],{"type":54,"content":2553},[2554,2557],{"text":2454,"type":58,"marks":2555},[2556],{"type":82},{"text":2558,"type":58}," A thank-you email sent immediately post-webinar, along with a recording or summary of the event.",{"type":935,"content":2560},[2561],{"type":54,"content":2562},[2563,2566],{"text":2464,"type":58,"marks":2564},[2565],{"type":82},{"text":2567,"type":58}," Sent a few days later, this can be a more educational email offering additional resources on the webinar topic.",{"type":935,"content":2569},[2570],{"type":54,"content":2571},[2572,2575],{"text":2474,"type":58,"marks":2573},[2574],{"type":82},{"text":2576,"type":58}," Finally, an email providing a special offer or exclusive access to a product or service related to the webinar topic.",{"type":54,"content":2578},[2579],{"text":2580,"type":58},"This series can help you move webinar attendees down the sales funnel, turning interest into action.",{"type":124,"attrs":2582,"content":2583},{"level":1001},[2584],{"text":2585,"type":58,"marks":2586},"4. Product purchase email sequence",[2587],{"type":82},{"type":54,"content":2589},[2590],{"text":2591,"type":58},"Once someone has purchased your product or service, it's vital to retain their attention at this customer journey stage. One of the best ways to do this is to provide excellent customer service.",{"type":932,"content":2593},[2594,2603,2612,2621],{"type":935,"content":2595},[2596],{"type":54,"content":2597},[2598,2601],{"text":2454,"type":58,"marks":2599},[2600],{"type":82},{"text":2602,"type":58}," Order confirmation with product details. Provide the customer with your contact details should they wish to update their account or ask questions.",{"type":935,"content":2604},[2605],{"type":54,"content":2606},[2607,2610],{"text":2464,"type":58,"marks":2608},[2609],{"type":82},{"text":2611,"type":58}," Delivery update and any other information the customer may be interested in, such as promotions on relevant products.",{"type":935,"content":2613},[2614],{"type":54,"content":2615},[2616,2619],{"text":2474,"type":58,"marks":2617},[2618],{"type":82},{"text":2620,"type":58}," After the product has been delivered, an email can be sent to confirm delivery and thank the customer for their business. You can also request a customer review.",{"type":935,"content":2622},[2623],{"type":54,"content":2624},[2625,2628],{"text":2528,"type":58,"marks":2626},[2627],{"type":82},{"text":2629,"type":58}," Consider sending a re-engagement email to get the customer interested in additional products if they had a positive customer experience.",{"type":54,"content":2631},[2632],{"text":2633,"type":58},"By setting up such automated workflows, you make your marketing operations more efficient and offer your audience a personalized, engaging experience.",{"type":65,"attrs":2635},{"id":871,"body":2636},[2637],{"_uid":2638,"emoji":33,"bgColor":46,"markdown":2639,"component":73},"i-53cd93d0-c031-4401-b21d-598dcd74700c","Workflow automation is like having a marketing assistant who never sleeps, constantly working to help you achieve your goals.",{"type":124,"attrs":2641,"content":2642},{"level":126},[2643],{"text":2644,"type":58,"marks":2645},"Next steps: building your marketing automation workflow",[2646],{"type":82},{"type":54,"content":2648},[2649],{"text":2650,"type":58},"Building a marketing automation workflow involves several key steps, starting with developing a clear strategy.",{"type":54,"content":2652},[2653,2655,2659],{"text":2654,"type":58},"A well-defined strategy outlines the ",{"text":2656,"type":58,"marks":2657},"workflow's goals",[2658],{"type":82},{"text":2660,"type":58},", target audience, and desired outcomes, ensuring that it aligns with the overall marketing objectives. It also enables the marketing team to determine the specific actions and behaviors they want to track and automate.",{"type":54,"content":2662},[2663,2665,2669],{"text":2664,"type":58},"Utilizing ",{"text":2666,"type":58,"marks":2667},"tools, apps, and integrations",[2668],{"type":82},{"text":2670,"type":58}," that support marketing automation workflows is essential. A robust marketing automation platform provides the necessary features and functionalities to execute automation effectively. This includes tools for email campaigns, lead scoring, follow-ups, analytics, and reporting.",{"type":54,"content":2672},[2673],{"text":2674,"type":58},"Integrations with other marketing tools and apps, such as CRM systems and social media platforms, can further enhance the capabilities of the workflow.",{"type":65,"attrs":2676},{"id":871,"body":2677},[2678],{"_uid":2679,"emoji":33,"bgColor":46,"markdown":2680,"component":73},"i-1b4273af-8196-40c9-982c-00be25f34803","The marketing automation workflow examples we provided show some potential use cases for your team, but automation can improve your efficiency in many other ways.",{"type":54,"content":2682},[2683,2685,2689],{"text":2684,"type":58},"Building your marketing automation workflow involves strategy development, utilization of tools and apps, and integration with other marketing systems. By implementing automated workflows, your company can streamline its marketing activities, enhance customer engagement, and ",{"text":2686,"type":58,"marks":2687},"increase revenue",[2688],{"type":82},{"text":84,"type":58},{"type":54,"content":2691},[2692,2694,2698],{"text":2693,"type":58},"When designing marketing assets, ",{"text":713,"type":58,"marks":2695},[2696],{"type":93,"attrs":2697},{"href":717,"uuid":96,"anchor":96,"target":1374,"linktype":98},{"text":2699,"type":58}," can be your go-to platform, offering helpful automations for efficient creative work. Get started with a free account by signing up below.",{"type":65,"attrs":2701},{"id":871,"body":2702},[2703,2709],{"_uid":2704,"title":889,"button":2705,"component":402,"description":900,"backgroundColor":901},"i-c15bae37-371f-4399-856a-6a764aee7562",[2706],{"_uid":2707,"icon":33,"link":2708,"size":118,"text":401,"type":120,"component":121},"d10a8cb0-1c99-4959-b9e7-6df1e8e14532",{"id":33,"url":116,"linktype":98,"fieldtype":117,"cached_url":116},{"lg":33,"md":1268,"sm":33,"xl":33,"xs":33,"xl2":33,"xl3":33,"_uid":2710,"initial":1271,"component":674,"backgroundColor":675},"i-e1966d94-f0a5-45a1-b9ba-2362d8da6af1",{"id":2712,"alt":840,"name":33,"focus":33,"title":840,"source":33,"filename":2713,"copyright":33,"fieldtype":35,"meta_data":2714,"is_external_url":15},18932747,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F065d8ed545\u002Fmarketing-automation-workflow_thumbnail.png",{},{"id":2716,"filename":2717,"fieldtype":35,"is_external_url":15},18541357,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fe6498a0d2b\u002Fmarketing-software-newblogcover.png","Design the Perfect Marketing Automation Workflow [With Examples]","2023-04-04 18:20","Timeliness plays a crucial role in delivering marketing messages. 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Select “All templates” to explore the three collections: Business, Events, and Social Media.\n- Templates are displayed as thumbnails, offering a quick preview of their style and layout.\n- Tap on your chosen template to see it in full. 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Unless elements have been separated into layers or masks, the objects inside a flat image are not independent design components.",{"type":54,"attrs":5156,"content":5157},{"textAlign":96},[5158],{"type":5129,"attrs":5159},{"id":5160,"alt":33,"src":5161,"title":33,"source":33,"copyright":33,"meta_data":5162},210041378151062,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F2934x1834\u002F9d517845db\u002Fimage-blog-1.png",{"size":5163},"2934x1834",{"type":124,"attrs":5165,"content":5166},{"level":1001,"textAlign":96},[5167],{"text":5168,"type":58},"Editing paths",{"type":54,"attrs":5170,"content":5171},{"textAlign":96},[5172],{"text":5173,"type":58},"Vector editing works at the object and geometry level. A designer can select a shape, move its anchor points, change its fill, adjust a stroke, or reuse it elsewhere. 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