[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"en\u002Fblog\u002Fmarketing-statistics":3,"en\u002Fsettings-page":6073,"blog-what-to-read-next-section":7973},{"content":4,"full_slug":6069,"id":6070,"name":1658,"path":134,"published_at":6071,"uuid":6072},{"tag":5,"_uid":1649,"image":1650,"title":1658,"author":1659,"widget":1815,"bgColor":47,"content":1817,"noIndex":16,"noFollow":16,"wistiaId":34,"component":1618,"thumbnail":6061,"youtubeId":34,"meta_image":6063,"meta_title":6066,"page_title":34,"description":34,"publishedDate":6067,"hideFromSitemap":16,"meta_description":6068},[6],{"name":7,"created_at":8,"published_at":9,"updated_at":10,"id":11,"uuid":12,"content":13,"slug":1641,"full_slug":1642,"sort_by_date":134,"position":1643,"tag_list":1644,"is_startpage":16,"parent_id":1645,"meta_data":134,"group_id":1646,"first_published_at":1647,"release_id":134,"lang":1636,"path":134,"alternates":1648,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Design resources","2024-08-26T14:09:52.108Z","2025-02-12T14:24:10.265Z","2025-02-12T14:24:10.293Z",540222543,"6e82c4b3-844d-4c3a-a799-56939bc2843d",{"_uid":14,"title":15,"noIndex":16,"noFollow":16,"component":17,"reference":18,"meta_image":1638,"meta_title":34,"page_title":34,"description":1628,"illustration":1640,"hideFromSitemap":16,"meta_description":34},"e44b1a0b-2afa-4abe-a1fe-37c6a104cf23"," Design resources",false,"BlogCategoryOverviewPage",{"name":19,"created_at":20,"published_at":21,"updated_at":22,"id":23,"uuid":24,"content":25,"slug":1629,"full_slug":1630,"sort_by_date":134,"position":1631,"tag_list":1632,"is_startpage":16,"parent_id":1633,"meta_data":134,"group_id":1634,"first_published_at":1635,"release_id":134,"lang":1636,"path":134,"alternates":1637,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Your next career move: motion graphics vs. animation","2024-09-30T06:45:42.528Z","2026-09-05T00:16:24.094Z","2026-09-05T00:16:24.122Z",555448743,"f0ff000f-00e4-4457-ae55-997ca7312e7c",{"tag":26,"_uid":28,"image":29,"title":19,"author":40,"widget":42,"bgColor":47,"content":48,"noIndex":16,"noFollow":16,"wistiaId":34,"component":1618,"thumbnail":1619,"youtubeId":34,"meta_image":1623,"meta_title":1626,"page_title":34,"description":34,"publishedDate":1627,"hideFromSitemap":16,"meta_description":1628},[27,12],"3788f72d-65c4-4ad7-8c18-e17dc82f2b2e","a8e1a7cf-37e0-4551-aea1-db9befd460bb",[30],{"_uid":31,"image":32,"imageAlt":38,"component":39},"62e34335-8a79-43ca-adbb-08db9dd6b080",{"id":33,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":35,"copyright":34,"fieldtype":36,"meta_data":37,"is_external_url":16},17475438,"","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fx\u002F62e79781c4\u002Fmotion-graphics-vs-animation-newblogcover.avif","asset",{},"Linearity","Image",[41],"0f5fe757-eb31-437c-80a1-926f913f8ca3",{"id":43,"alt":44,"name":34,"focus":34,"title":44,"source":34,"filename":45,"copyright":34,"fieldtype":36,"meta_data":46,"is_external_url":16},18932106,"Your next career move: motion graphics vs. animation | Linearity","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F31598723af\u002Fmotion-graphics-vs-animation_widget.png",{},"decor-salmon",[49],{"_uid":50,"content":51,"component":1617},"d1ae1e07-2065-4a2c-b2db-d64c001ad978",{"type":52,"content":53},"doc",[54,60,71,75,97,106,110,146,162,166,174,216,223,254,261,294,300,330,334,341,360,371,381,387,394,404,474,481,485,495,514,523,554,561,569,573,577,584,606,616,622,629,639,645,652,668,681,692,699,714,725,731,738,766,785,795,801,808,816,835,842,852,862,868,875,884,888,896,900,907,921,928,935,945,954,958,968,975,982,998,1002,1006,1013,1095,1102,1112,1160,1171,1178,1188,1195,1199,1216,1220,1231,1238,1242,1252,1259,1269,1275,1282,1286,1296,1308,1312,1318,1325,1333,1337,1344,1410,1416,1475,1496,1506,1513,1540,1547,1557,1569,1578,1590],{"type":55,"content":56},"paragraph",[57],{"text":58,"type":59},"Whether you’re a seasoned player in the creative industry or a savvy business owner interested in elevating your brand's advertising, motion graphics, and animation are techniques you can use to take your practice to the next level.","text",{"type":55,"content":61},[62,64,69],{"text":63,"type":59},"However, before you can do that, it’s important to ",{"text":65,"type":59,"marks":66},"understand the difference",[67],{"type":68},"bold",{"text":70,"type":59}," between each technique. That way, you can pinpoint the method best for you and use it to deliver a killer end product.",{"type":55,"content":72},[73],{"text":74,"type":59},"Ready to get started? Let’s run through the key differences between these two popular types of animation.",{"type":76,"attrs":77},"blok",{"id":78,"body":79},"9d7b30a1-76d0-4568-93c1-ffa19ae4a8b3",[80],{"_uid":81,"title":82,"button":83,"component":94,"description":95,"backgroundColor":96},"i-dcfadd96-037d-4f5d-ad70-ffc0e2a1c84d","Jumpstart your ideas with Linearity Curve\n",[84],{"_uid":85,"icon":34,"link":86,"size":90,"text":91,"type":92,"component":93},"e5e02788-07cf-4d00-8e8a-93084414d9ff",{"id":34,"url":87,"linktype":88,"fieldtype":89,"cached_url":87},"https:\u002F\u002Fwww.linearity.io\u002Fget-started","url","multilink","medium","Get Started","whiteFill","BaseButton","BlogComponentCta","Take your designs to the next level.\n\n","orange",{"type":98,"attrs":99,"content":101},"heading",{"level":100},2,[102],{"text":103,"type":59,"marks":104},"Historical context: the rise of animation and motion graphics",[105],{"type":68},{"type":55,"content":107},[108],{"text":109,"type":59},"The desire to capture movement and bring life to still images stretches back centuries, with early examples like the flip book (1800s).",{"type":55,"content":111},[112,114,118,120,125,127,138,140,144],{"text":113,"type":59},"The birth of animation as we know it began with the invention of celluloid film in the ",{"text":115,"type":59,"marks":116},"late 19th century",[117],{"type":68},{"text":119,"type":59},". Pioneers like Winsor McCay (",{"text":121,"type":59,"marks":122},"Gertie the Dinosaur",[123],{"type":124},"italic",{"text":126,"type":59},", 1914) and ",{"text":128,"type":59,"marks":129},"Walt Disney",[130,136],{"type":131,"attrs":132},"link",{"href":133,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fa-brief-history-of-disney",null,"_blank",{"type":137},"underline",{"text":139,"type":59}," (",{"text":141,"type":59,"marks":142},"Snow White and the Seven Dwarfs",[143],{"type":124},{"text":145,"type":59},", 1937) established hand-drawn animation as a dominant storytelling medium.",{"type":76,"attrs":147},{"id":78,"body":148},[149,153,158],{"_uid":150,"emoji":34,"bgColor":47,"markdown":151,"component":152},"i-8e5a1955-6035-4b79-b808-a082b7abcc6d","Motion graphics, on the other hand, emerged as a field much later, heavily influenced by technological 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revolution",[319,322,323],{"type":131,"attrs":320},{"href":321,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcomputer-animation\u002F",{"type":68},{"type":137},{"text":325,"type":59,"marks":326},":",[327],{"type":68},{"text":329,"type":59}," The arrival of powerful computers in the late 20th century opened doors for sophisticated 3D motion graphics and visual effects, further solidifying motion graphics as a distinct field.",{"type":55,"content":331},[332],{"text":333,"type":59},"Today, animation and motion graphics co-exist and often complement each other. But what are the two different techniques? How do they differ? Are they similar in any way? Keep reading to find out.",{"type":98,"attrs":335,"content":336},{"level":100},[337],{"text":338,"type":59,"marks":339},"What's motion graphics?",[340],{"type":68},{"type":55,"content":342},[343,345,349,351,358],{"text":344,"type":59},"This is a small",{"text":346,"type":59,"marks":347}," subset of animation",[348],{"type":68},{"text":350,"type":59}," that makes previously static images more dynamic. It deals almost exclusively with 2D graphics and ",{"text":352,"type":59,"marks":353},"2D graphic software",[354,357],{"type":131,"attrs":355},{"href":356,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002F2d-animation-software\u002F",{"type":137},{"text":359,"type":59},". ",{"type":55,"content":361},[362,369],{"text":363,"type":59,"marks":364},"Creating motion graphics",[365,368],{"type":131,"attrs":366},{"href":367,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-make-motion-graphics\u002F",{"type":137},{"text":370,"type":59}," enhances the visual impact of an otherwise lifeless image, it doesn’t do anything to further its narrative or give it one at all.",{"type":55,"content":372},[373,375,379],{"text":374,"type":59},"For example, do you know when you’re shopping online that a quick buy option appears on screen? Or when a static banner pauses when you hover over it? That’s motion graphics. It’s a ",{"text":376,"type":59,"marks":377},"simple, effective, and widely used ",[378],{"type":68},{"text":380,"type":59},"part of media that millions of people use or encounter every single day.",{"type":76,"attrs":382},{"id":78,"body":383},[384],{"_uid":385,"emoji":34,"bgColor":47,"markdown":386,"component":152},"i-b2e794be-3d69-4324-8730-a925eb630d86","Looking for the secret sauce to motion design? Check out our toolbox of [motion graphics resources](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fmotion-design-resources\u002F) every professional designer needs.",{"type":98,"attrs":388,"content":389},{"level":100},[390],{"text":391,"type":59,"marks":392},"10 examples of motion graphics",[393],{"type":68},{"type":55,"content":395},[396,398,402],{"text":397,"type":59},"Despite being one of the most popular animation modes, it’s often hard to spot. 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However, it’s also an umbrella term that categorizes the ",{"text":490,"type":59,"marks":491},"whole field of moving imagery",[492],{"type":68},{"text":494,"type":59},", including everything from cartoons and typography to motion graphics itself.",{"type":76,"attrs":496},{"id":78,"body":497},[498,509,511],{"_uid":499,"title":500,"button":501,"component":94,"description":507,"backgroundColor":508},"i-1df1fdfe-9f7c-4b6c-b041-705763f9f80d","Transform Your ideas into animations",[502],{"_uid":503,"icon":34,"link":504,"size":90,"text":506,"type":92,"component":93},"773c6fef-c7b4-4ef8-89f5-a0f4568ec5b5",{"id":34,"url":505,"linktype":88,"fieldtype":89,"cached_url":505},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Ftutorials\u002Fworkshops\u002Fcreate-your-first-animation-with-linearity-move\u002F","Start tutorial","Linearity Move is perfect for beginners and professionals alike. Make your first animation with Move.\n\n","green",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":510,"initial":155,"component":156,"backgroundColor":157},"i-46896377-e31f-4820-8b07-cd14883b5636",{"_uid":512,"emoji":34,"bgColor":47,"markdown":513,"component":152},"i-03f6b4f7-034e-484a-8286-69ed73f22cbc","Think of animation as an all-encompassing umbrella that includes multiple motion graphic design styles.",{"type":55,"content":515},[516],{"text":517,"type":59,"marks":518},"This means that while motion graphics may always fall under the umbrella of animation, animation doesn’t always exclusively mean motion graphics—get it?",[519],{"type":520,"attrs":521},"textStyle",{"color":522},"#111717",{"type":76,"attrs":524},{"id":78,"body":525},[526],{"_uid":527,"cards":528,"component":553},"i-cdf7e245-d38a-4525-bca2-17312925105b",[529,542],{"_uid":530,"image":531,"button":535,"component":541},"3316bcc3-0742-4b40-a4aa-58671fe2e4b4",{"id":532,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":533,"copyright":34,"fieldtype":36,"meta_data":534,"is_external_url":16},17475474,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F574x1020\u002F6ea7be6791\u002Ffilters_format-webp-_quality-75-1.webp",{},[536],{"_uid":537,"icon":34,"link":538,"size":90,"text":540,"type":92,"component":93},"800bb715-4fac-4066-bc3b-57c2987c165b",{"id":34,"url":539,"linktype":88,"fieldtype":89,"cached_url":539},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fanimated-templates\u002Fillustrated-vector-agency-ideas-ad\u002F","Get this template","BlogTwoColumnTemplatesItem",{"_uid":543,"image":544,"button":548,"component":541},"b43dae9f-5c33-423f-93fd-d66efd5d0294",{"id":545,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":546,"copyright":34,"fieldtype":36,"meta_data":547,"is_external_url":16},17475473,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1019x1020\u002Fd881951188\u002Ffilters_format-webp-_quality-75-2.webp",{},[549],{"_uid":550,"icon":34,"link":551,"size":90,"text":540,"type":92,"component":93},"78651033-1ec1-47b5-a7c7-92405374d872",{"id":34,"url":552,"linktype":88,"fieldtype":89,"cached_url":552},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fanimated-templates\u002Fcreative-agency-showreel\u002F","BlogTwoColumnTemplates",{"type":98,"attrs":555,"content":556},{"level":100},[557],{"text":558,"type":59,"marks":559},"5 styles of animation",[560],{"type":68},{"type":55,"content":562},[563,565],{"text":564,"type":59},"Under the umbrella of animation, there are ",{"text":566,"type":59,"marks":567},"five main styles.",[568],{"type":68},{"type":55,"content":570},[571],{"text":572,"type":59},"Each one has different costs, uses, and requirements, and together, they are responsible for the entire world of graphics that we know, love, and use today.",{"type":55,"content":574},[575],{"text":576,"type":59},"Here are the five types of animation techniques.",{"type":98,"attrs":578,"content":579},{"level":168},[580],{"text":581,"type":59,"marks":582},"1. Traditional animation",[583],{"type":68},{"type":55,"content":585},[586,588,592,594,598,600,604],{"text":587,"type":59},"Are you familiar with ",{"text":589,"type":59,"marks":590},"Tarzan ",[591],{"type":124},{"text":593,"type":59},"(1999)? ",{"text":595,"type":59,"marks":596},"The Lion King ",[597],{"type":124},{"text":599,"type":59},"(1994)? ",{"text":601,"type":59,"marks":602},"Pinocchio ",[603],{"type":124},{"text":605,"type":59},"(1940)? Well, those are all made using traditional animation methods.",{"type":55,"content":607},[608,610,614],{"text":609,"type":59},"Traditional animation is a technique in which each frame is ",{"text":611,"type":59,"marks":612},"drawn by hand",[613],{"type":68},{"text":615,"type":59},". It can also be known as hand-drawn animation or cel animation, and until the age of computer animation, it was the dominant type of animation used in cinema.",{"type":76,"attrs":617},{"id":78,"body":618},[619],{"src":620,"_uid":621,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002Fie53R2HEZ6g?feature=oembed","i-6643561a-5b94-41a8-b409-0a1dd6f72828",{"type":98,"attrs":623,"content":624},{"level":168},[625],{"text":626,"type":59,"marks":627},"2. Motion graphics",[628],{"type":68},{"type":55,"content":630},[631,633,637],{"text":632,"type":59},"As explained above, this is a subgenre of animation that turns a ",{"text":634,"type":59,"marks":635},"still image into a moving one.",[636],{"type":68},{"text":638,"type":59}," However, the image rarely has a story or an emotive edge.",{"type":76,"attrs":640},{"id":78,"body":641},[642],{"src":643,"_uid":644,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FBR5IuoxNJUU?start=3&feature=oembed","i-93aca940-ed35-4c93-a9da-2565963e1111",{"type":98,"attrs":646,"content":647},{"level":168},[648],{"text":649,"type":59,"marks":650},"3. Stop motion animation",[651],{"type":68},{"type":55,"content":653},[654,656,660,662,666],{"text":655,"type":59},"This ",{"text":657,"type":59,"marks":658},"frame-by-frame",[659],{"type":68},{"text":661,"type":59}," movement of objects and figures creates an ",{"text":663,"type":59,"marks":664},"illusion of fluid movement",[665],{"type":68},{"text":667,"type":59},". This manual technique allows for any kind of physical item to star in a picture, as long as it keeps still, of course.",{"type":55,"content":669},[670,672,679],{"text":671,"type":59},"Though incredibly delicate and time-consuming, ",{"text":673,"type":59,"marks":674},"stop motion animation",[675,678],{"type":131,"attrs":676},{"href":677,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fstop-motion\u002F",{"type":137},{"text":680,"type":59}," is a popular and beautiful art form. ",{"type":76,"attrs":682},{"id":78,"body":683},[684,687,689],{"_uid":685,"emoji":34,"bgColor":47,"markdown":686,"component":152},"i-d920a233-4196-4e03-83fe-97365df2b56c","It was the style championed in films such as *Fantastic Mr. Fox* (2009) and *Coraline* (2009)",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":688,"initial":155,"component":156,"backgroundColor":157},"i-0ff5e3d7-6f9a-4311-9541-cfd45348ae7d",{"src":690,"_uid":691,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002Fn2igjYFojUo?feature=oembed","i-95568d25-63cb-4a2f-8093-cc28f130439a",{"type":98,"attrs":693,"content":694},{"level":168},[695],{"text":696,"type":59,"marks":697},"4. 2D animation",[698],{"type":68},{"type":55,"content":700},[701,708,710],{"text":702,"type":59,"marks":703},"Animating in 2D",[704,707],{"type":131,"attrs":705},{"href":706,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002F2d-animation\u002F",{"type":137},{"text":709,"type":59}," is probably the most common style of animation and refers to two-dimensional graphics that are rapidly sequenced to create the ",{"text":711,"type":59,"marks":712},"illusion of lifelike movement.",[713],{"type":68},{"type":55,"content":715},[716,718,724],{"text":717,"type":59},"Graphics drawn by hand are often categorized as traditional animation. But they can also be produced using ",{"text":719,"type":59,"marks":720},"animation software",[721,723],{"type":131,"attrs":722},{"href":356,"uuid":134,"anchor":134,"target":135,"linktype":88},{"type":137},{"text":243,"type":59},{"type":76,"attrs":726},{"id":78,"body":727},[728],{"src":729,"_uid":730,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002F2tC2Q2xphRQ?start=2&feature=oembed","i-8bf7f3d2-5ad9-4f83-88d3-5604874fef73",{"type":98,"attrs":732,"content":733},{"level":168},[734],{"text":735,"type":59,"marks":736},"5. 3D animation",[737],{"type":68},{"type":55,"content":739},[740,742,746,748,752,754,758,760,764],{"text":741,"type":59},"This refers to graphics modeled in a ",{"text":743,"type":59,"marks":744},"three-dimensional virtual environment",[745],{"type":68},{"text":747,"type":59}," and then animated. It’s the most-used style in the animation industry today, and it has inspired movies such as ",{"text":749,"type":59,"marks":750},"Toy Story ",[751],{"type":124},{"text":753,"type":59},"(1995), ",{"text":755,"type":59,"marks":756},"Monsters Inc. ",[757],{"type":124},{"text":759,"type":59},"(2001), and ",{"text":761,"type":59,"marks":762},"Frozen ",[763],{"type":124},{"text":765,"type":59},"(2013).",{"type":55,"content":767},[768,770,774,776,783],{"text":769,"type":59},"Designers specializing in 3D animation begin by conceptualizing a character or object, creating a ",{"text":771,"type":59,"marks":772},"to-scale model",[773],{"type":68},{"text":775,"type":59},", and ",{"text":777,"type":59,"marks":778},"using 3D animation software",[779,782],{"type":131,"attrs":780},{"href":781,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-software\u002F",{"type":137},{"text":784,"type":59}," to bring it to life.",{"type":55,"content":786},[787,789,793],{"text":788,"type":59},"Integrating the 3D model into the digital environment decked out with special effects allows them to watch how it responds to and ",{"text":790,"type":59,"marks":791},"acts in a 360° space",[792],{"type":68},{"text":794,"type":59},", producing a pretty darn accurate end product.",{"type":76,"attrs":796},{"id":78,"body":797},[798],{"src":799,"_uid":800,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FbwzLiQZDw2I?feature=oembed","i-ef7b3f2e-d557-4ff6-bcda-24b75a9854d4",{"type":98,"attrs":802,"content":803},{"level":100},[804],{"text":805,"type":59,"marks":806},"Motion graphics vs. animation: a comparison",[807],{"type":68},{"type":55,"content":809},[810,812],{"text":811,"type":59},"Now that you understand the key differences, let's compare both modes so that you can pinpoint which ",{"text":813,"type":59,"marks":814},"best suits your requirements.",[815],{"type":68},{"type":76,"attrs":817},{"id":78,"body":818},[819],{"_uid":820,"image":821,"title":828,"button":829,"component":833,"description":834},"i-9f661ae6-4995-4e42-b38b-9acc277db0eb",[822],{"_uid":823,"image":824,"imageAlt":39,"component":39},"a34791cc-3805-497c-8c58-f3a5a93df2a9",{"id":825,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":826,"copyright":34,"fieldtype":36,"meta_data":827,"is_external_url":16},17423592,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F688x488\u002Ff85f7be569\u002Fsnippet-banner-image.png",{},"Bring motion in-house",[830],{"_uid":831,"icon":34,"link":832,"size":90,"text":91,"type":92,"component":93},"efcb819f-5ec6-41ae-b270-8b5898ef1319",{"id":34,"url":87,"linktype":88,"fieldtype":89,"cached_url":87},"BlogComponentBigCta","Animate marketing assets in seconds with Linearity Move.",{"type":98,"attrs":836,"content":837},{"level":168},[838],{"text":839,"type":59,"marks":840},"Statistics vs. narratives",[841],{"type":68},{"type":55,"content":843},[844,846,850],{"text":845,"type":59},"Motion graphics tend to be less captivating than animation. They simply aim to enhance the delivery of a selling point, statistic, or instruction, while animation concentrates on ",{"text":847,"type":59,"marks":848},"crafting a narrative",[849],{"type":68},{"text":851,"type":59}," and developing characters.",{"type":55,"content":853},[854,856,860],{"text":855,"type":59},"A successful animation connects with its audience, tugs at their heartstrings, and tells a story. Meanwhile, a functioning motion graphic merely ",{"text":857,"type":59,"marks":858},"informs, teaches, or instructs",[859],{"type":68},{"text":861,"type":59}," them.",{"type":76,"attrs":863},{"id":78,"body":864},[865],{"_uid":866,"emoji":34,"bgColor":47,"markdown":867,"component":152},"i-97fbedf1-fcbe-44a5-a23d-1515fc90729d","If the animated picture you’re looking at tells a gripping story or enhances a narrative, chances are you have an animation and not a motion graphic.",{"type":98,"attrs":869,"content":870},{"level":168},[871],{"text":872,"type":59,"marks":873},"Simple vs. complex",[874],{"type":68},{"type":55,"content":876},[877,879,883],{"text":878,"type":59},"Generally speaking, motion graphics call for ",{"text":880,"type":59,"marks":881},"less complex designs than animation",[882],{"type":68},{"text":243,"type":59},{"type":55,"content":885},[886],{"text":887,"type":59},"Now, don’t get it twisted. This doesn’t mean that designing them is a piece of cake. It just means that creating a superbly effective motion graphic usually requires fewer resources.",{"type":55,"content":889},[890,892],{"text":891,"type":59},"For example, do you want to design a pop-out title for your company’s introductory video? With the right software, you can likely do so swiftly and with ",{"text":893,"type":59,"marks":894},"little to no complications.",[895],{"type":68},{"type":55,"content":897},[898],{"text":899,"type":59},"If you’re hoping to produce a captivating animated feature from start to finish, one that meets its function expertly just like the pop-out title on your company’s introductory video did, then you’ll need an extensive skillset, ample resources, and an empty calendar.",{"type":98,"attrs":901,"content":902},{"level":168},[903],{"text":904,"type":59,"marks":905},"Reasonably priced vs. expensive",[906],{"type":68},{"type":55,"content":908},[909,911,915,917],{"text":910,"type":59},"As mentioned above, designing an animation that meets its function tends to be more ",{"text":912,"type":59,"marks":913},"time-consuming and complex",[914],{"type":68},{"text":916,"type":59}," than creating a satisfactory motion graphic. Producing a motion graphic requires less specific input and is thus generally ",{"text":918,"type":59,"marks":919},"less expensive.",[920],{"type":68},{"type":76,"attrs":922},{"id":78,"body":923},[924],{"_uid":925,"emoji":926,"bgColor":47,"markdown":927,"component":152},"i-654028d3-72ec-4e82-88c5-6341f438abee","💡","With the increasing use of artificial intelligence in animation creation, you can expect to see the current high prices [decrease by around 30%](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-statistics\u002F).",{"type":98,"attrs":929,"content":930},{"level":168},[931],{"text":932,"type":59,"marks":933},"2D vs. 3D",[934],{"type":68},{"type":55,"content":936},[937,939,943],{"text":938,"type":59},"Another distinguishing feature between animation and motion graphics is their difference in dimensions. While animation can refer to ",{"text":940,"type":59,"marks":941},"both 2D and 3D graphics,",[942],{"type":68},{"text":944,"type":59}," things like banners and GIFs are almost exclusively comprised of 2D images.",{"type":55,"content":946},[947,949,953],{"text":948,"type":59},"While this difference may result in motion graphics appearing less riveting than the realistic graphics defined by animation, that isn’t necessarily a bad thing. A motion graphic isn't going to capture your heart or seem lifelike. It serves to ",{"text":950,"type":59,"marks":951},"direct and inform",[952],{"type":68},{"text":243,"type":59},{"type":55,"content":955},[956],{"text":957,"type":59},"A 2D design is often easier to digest and understand, enabling the viewer to promptly follow its instructions and the motion graphic to meet its goal.",{"type":55,"content":959},[960,962,966],{"text":961,"type":59},"However, 3D motion graphics is no longer limited to high-budget productions and we are seeing this trend become increasingly common. With user-friendly 3D software becoming more accessible, we can expect a",{"text":963,"type":59,"marks":964}," surge in 3D elements",[965],{"type":68},{"text":967,"type":59}," seamlessly integrated into motion graphics projects.",{"type":76,"attrs":969},{"id":78,"body":970},[971],{"_uid":972,"markdown":973,"component":974},"i-33a9c080-fab4-4166-b998-37c5c96c8ded","\"If we are talking motion graphic trends, then I predict the following:  \n1) 3D textures: using 3D textures in a 2D animation environments.  \n2) Experimental minimalism: simple shapes and high contrast colors in a minimalist composition to avoid distractions.”—Maddy Zoli, Senior Designer at Linearity","BlogComponentQuote",{"type":98,"attrs":976,"content":977},{"level":168},[978],{"text":979,"type":59,"marks":980},"Accessory vs. main focus",[981],{"type":68},{"type":55,"content":983},[984,986,990,992,996],{"text":985,"type":59},"Generally speaking, motion graphics tend to ",{"text":987,"type":59,"marks":988},"integrate over preexisting live-action",[989],{"type":68},{"text":991,"type":59}," or real-life footage, such as a video or website. However, animations, on the other hand, tend to exist as ",{"text":993,"type":59,"marks":994},"standalone imagery",[995],{"type":68},{"text":997,"type":59}," over a generated background of other animations.",{"type":55,"content":999},[1000],{"text":1001,"type":59},"However, in film title design, motion graphics take center stage. ",{"type":55,"content":1003},[1004],{"text":1005,"type":59},"An additional difference is that motion graphics developed out of experiments in computer graphics, whereas animation developed out of art and comics",{"type":98,"attrs":1007,"content":1008},{"level":100},[1009],{"text":1010,"type":59,"marks":1011},"A quick summary table of the differences",[1012],{"type":68},{"type":76,"attrs":1014},{"id":78,"body":1015},[1016],{"_uid":1017,"content":1018,"component":1093,"showHeader":1094},"i-04a9f654-8634-432c-bf36-e5ee4c115e6d",{"tbody":1019,"thead":1082,"fieldtype":1092},[1020,1034,1046,1058,1070],{"_uid":1021,"body":1022,"component":1033},"ec96d931-f500-414d-934f-0d43e3eed6df",[1023,1027,1030],{"_uid":1024,"value":1025,"component":1026},"5f9394a7-e40f-4463-942b-ac37ec4a278a","Focus","_table_col",{"_uid":1028,"value":1029,"component":1026},"3463dee5-ea3c-4b55-8f89-360da48bdc3d","Statistics and instructions",{"_uid":1031,"value":1032,"component":1026},"4007a6f2-1d4e-4e6f-98b4-e56ab80509e3","Narratives","_table_row",{"_uid":1035,"body":1036,"component":1033},"323a099d-a31a-4c12-96f4-c5fd666c3ee9",[1037,1040,1043],{"_uid":1038,"value":1039,"component":1026},"22d84fac-4bb6-42a5-a996-0dd4c5606f94","Complexity",{"_uid":1041,"value":1042,"component":1026},"6aa518a8-6c81-4ed8-b76a-44aa4d5ff99b","Simple",{"_uid":1044,"value":1045,"component":1026},"93070c70-86a0-4ccb-961c-28b9b0522d96","Complex",{"_uid":1047,"body":1048,"component":1033},"52f78f03-b511-4ad5-b231-e93e5387c938",[1049,1052,1055],{"_uid":1050,"value":1051,"component":1026},"dd09cdc7-f6f8-41db-b178-d27c20cf4999","Cost",{"_uid":1053,"value":1054,"component":1026},"b9ff74fa-27f0-4e13-a36d-eb8ed13cf9e6","Reasonably priced",{"_uid":1056,"value":1057,"component":1026},"10977453-5ee5-456c-a97f-836abf08b1cc","Expensive",{"_uid":1059,"body":1060,"component":1033},"00dec5c4-432c-4e7d-89ba-1301bed2e6e1",[1061,1064,1067],{"_uid":1062,"value":1063,"component":1026},"0ca0ab3c-dcc5-46e8-8a94-e15531fb5717","Dimension",{"_uid":1065,"value":1066,"component":1026},"3621a623-5b2b-4742-ac2e-e2cd7a018490","Mainly 2D",{"_uid":1068,"value":1069,"component":1026},"b6308d44-4a5a-49df-a1db-1299e3a0cb21","2D and 3D",{"_uid":1071,"body":1072,"component":1033},"76330df8-093b-405d-ad69-6642d2195288",[1073,1076,1079],{"_uid":1074,"value":1075,"component":1026},"85916b26-df55-421f-9a99-b6a5ad662d6e","Role",{"_uid":1077,"value":1078,"component":1026},"4eebe3d9-9c05-4589-9ff2-9fa1e12e8041","Accessory (but not always)",{"_uid":1080,"value":1081,"component":1026},"b6ee8eea-1876-4cba-9f71-3a0a75bcb6c9","Main focus",[1083,1086,1089],{"_uid":1084,"value":34,"component":1085},"7e320148-24ca-4b1d-8929-2b9d6b1eb3ed","_table_head",{"_uid":1087,"value":1088,"component":1085},"5c084b05-c922-4986-bae1-1d460cc7b87a","Motion graphics",{"_uid":1090,"value":1091,"component":1085},"35505487-7977-4f63-b0a9-4fa5d2ec6350","Animation","table","BlogTableComponent",true,{"type":98,"attrs":1096,"content":1097},{"level":100},[1098],{"text":1099,"type":59,"marks":1100},"The software used for both",[1101],{"type":68},{"type":55,"content":1103},[1104,1106,1110],{"text":1105,"type":59},"Years ago, graphic designers used only physical tools to create scenes, characters, or accessories. Today, animators and graphic artists alike have a huge",{"text":1107,"type":59,"marks":1108}," range of digital tools",[1109],{"type":68},{"text":1111,"type":59}," at their fingertips that allow them to produce clean, functional designs promptly. Here are some of our favorite tools used for both:",{"type":175,"content":1113},[1114,1136,1142,1148,1154],{"type":178,"content":1115},[1116],{"type":55,"content":1117},[1118,1125,1127,1134],{"text":1119,"type":59,"marks":1120},"Linearity Curve",[1121,1124],{"type":131,"attrs":1122},{"href":1123,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fcurve\u002F",{"type":137},{"text":1126,"type":59}," and ",{"text":1128,"type":59,"marks":1129},"Linearity Move",[1130,1133],{"type":131,"attrs":1131},{"href":1132,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fmove\u002F",{"type":137},{"text":1135,"type":59}," (used together as a powerful combination)",{"type":178,"content":1137},[1138],{"type":55,"content":1139},[1140],{"text":1141,"type":59},"MAYA",{"type":178,"content":1143},[1144],{"type":55,"content":1145},[1146],{"text":1147,"type":59},"Blender",{"type":178,"content":1149},[1150],{"type":55,"content":1151},[1152],{"text":1153,"type":59},"Animate",{"type":178,"content":1155},[1156],{"type":55,"content":1157},[1158],{"text":1159,"type":59},"Adobe After Effects",{"type":76,"attrs":1161},{"id":78,"body":1162},[1163,1166,1168],{"src":1164,"_uid":1165,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FjcLFCSjFK08","i-9b16c736-2083-44fd-b528-b2a6cdae05c2",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":1167,"initial":155,"component":156,"backgroundColor":157},"i-ae4db9ab-32ce-415b-9163-985ff24053af",{"_uid":1169,"emoji":34,"bgColor":47,"markdown":1170,"component":152},"i-d0961a2a-d344-4951-b763-e82da317db28","Interested in using our graphic design and animation tools? Check out [our pricing](https:\u002F\u002Fwww.linearity.io\u002Fpricing\u002F) here. Spoiler alert: you can try our tools for free.",{"type":98,"attrs":1172,"content":1173},{"level":100},[1174],{"text":1175,"type":59,"marks":1176},"Which technique should you use?",[1177],{"type":68},{"type":55,"content":1179},[1180,1182,1186],{"text":1181,"type":59},"Now that you’re up to speed on all things motion graphics vs animation, it’s time to pinpoint the mode that will best leverage your skill set and meet your requirements. Below are some ",{"text":1183,"type":59,"marks":1184},"key questions",[1185],{"type":68},{"text":1187,"type":59}," to consider before you make your pick.",{"type":98,"attrs":1189,"content":1190},{"level":168},[1191],{"text":1192,"type":59,"marks":1193},"Do you want your graphic to tell a story?",[1194],{"type":68},{"type":55,"content":1196},[1197],{"text":1198,"type":59},"If you answered yes, you should probably go for animation.",{"type":55,"content":1200},[1201,1202,1206,1208,1215],{"text":1091,"type":59},{"text":1203,"type":59,"marks":1204}," breathes life into a character",[1205],{"type":68},{"text":1207,"type":59},". It enables viewers to connect with the characters and their stories on an emotional level. Take, for example, ",{"text":1209,"type":59,"marks":1210},"Studio Ghibli's masterpieces",[1211,1214],{"type":131,"attrs":1212},{"href":1213,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fstudio-ghibli",{"type":137},{"text":359,"type":59},{"type":55,"content":1217},[1218],{"text":1219,"type":59},"Ghibli characters aren't just drawn; they're animated with meticulous attention to detail. Subtle movements like a furrowed brow, a trembling hand, or the way hair blows in the wind all contribute to conveying emotions and personality.  This makes them feel real and relatable, even if they're fantastical creatures like Totoro or No-Face.",{"type":76,"attrs":1221},{"id":78,"body":1222},[1223,1226,1228],{"src":1224,"_uid":1225,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FGAp2_0JJskk?feature=oembed","i-82bf4991-dd6e-4480-ae0d-a631552a6463",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":1227,"initial":155,"component":156,"backgroundColor":157},"i-69c4a0af-2186-4804-b7de-77cac87fd414",{"_uid":1229,"emoji":34,"bgColor":47,"markdown":1230,"component":152},"i-92d3969d-bb21-4756-9aa1-01aa06bc01b3","Animation will make your narrative more realistic and captivating. So, if you aim to take your audience on a journey, animation is the right medium for you.",{"type":98,"attrs":1232,"content":1233},{"level":168},[1234],{"text":1235,"type":59,"marks":1236},"Do you want your graphics to be the focus of your media?",[1237],{"type":68},{"type":55,"content":1239},[1240],{"text":1241,"type":59},"If you answered no, we suggest you opt for motion graphics.",{"type":55,"content":1243},[1244,1246,1250],{"text":1245,"type":59},"3D animations are made to captivate, and thus, they tend to steal the show. If you’re merely looking to enhance your pre-existing website or instructional video, ",{"text":1247,"type":59,"marks":1248},"keep things simple",[1249],{"type":68},{"text":1251,"type":59}," with a functional motion graphic.",{"type":98,"attrs":1253,"content":1254},{"level":168},[1255],{"text":1256,"type":59,"marks":1257},"Are you using your animated graphics to instruct or teach viewers?",[1258],{"type":68},{"type":55,"content":1260},[1261,1263,1267],{"text":1262,"type":59},"If you answered yes, we advise",{"text":1264,"type":59,"marks":1265}," incorporating motion graphics",[1266],{"type":68},{"text":1268,"type":59}," into your presentation, video, or image. Their simple nature makes them fantastic learning aids and visual cues.",{"type":76,"attrs":1270},{"id":78,"body":1271},[1272],{"_uid":1273,"emoji":34,"bgColor":47,"markdown":1274,"component":152},"i-720924ae-aa09-46b1-8425-b091536714c9","If you’re preparing an animated presentation, stand out from the crowd by including some captivating motion design.",{"type":98,"attrs":1276,"content":1277},{"level":168},[1278],{"text":1279,"type":59,"marks":1280},"Will your graphic be used for corporate branding purposes?",[1281],{"type":68},{"type":55,"content":1283},[1284],{"text":1285,"type":59},"If you answered no, then consider using animation. If you answered yes, it’s motion graphics for you.",{"type":55,"content":1287},[1288,1290,1294],{"text":1289,"type":59},"While the vivid and catchy nature of a cartoon or 3D object may be enticing, it can also be labeled as fantastical, distracting, or childlike, thereby making it ",{"text":1291,"type":59,"marks":1292},"unsuitable for certain projects",[1293],{"type":68},{"text":1295,"type":59}," or settings.",{"type":55,"content":1297},[1298,1300,1307],{"text":1299,"type":59},"That’s why we recommend using plain 2D graphics for a project that is rooted in professional settings such as an office, university, or informative website. You're probably already familiar with the ",{"text":1301,"type":59,"marks":1302},"2D corporate illustration style",[1303,1306],{"type":131,"attrs":1304},{"href":1305,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcorporate-illustrations",{"type":137},{"text":243,"type":59},{"type":55,"content":1309},[1310],{"text":1311,"type":59},"However, animation does have its place for some corporate purposes and can be particularly useful for training or when used in conjunction with motion graphics to make explainer videos.",{"type":76,"attrs":1313},{"id":78,"body":1314},[1315],{"src":1316,"_uid":1317,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FuGPXaDaNla0?feature=oembed","i-c91544cd-3070-4b9b-a436-51e9116fcc1c",{"type":98,"attrs":1319,"content":1320},{"level":100},[1321],{"text":1322,"type":59,"marks":1323},"Animation vs. motion graphics as a career",[1324],{"type":68},{"type":55,"content":1326},[1327,1329],{"text":1328,"type":59},"Hopefully, at this point in the article, you’ve realized that animation and motion design are different. So, it should be no surprise that they offe",{"text":1330,"type":59,"marks":1331},"r diverse and exciting career paths. ",[1332],{"type":68},{"type":55,"content":1334},[1335],{"text":1336,"type":59},"Here's a breakdown of some key roles and the skillsets needed to thrive in each:",{"type":98,"attrs":1338,"content":1339},{"level":168},[1340],{"text":1341,"type":59,"marks":1342},"Motion graphics careers",[1343],{"type":68},{"type":175,"content":1345},[1346,1381,1391],{"type":178,"content":1347},[1348],{"type":55,"content":1349},[1350,1358,1361,1363,1370,1372,1379],{"text":1351,"type":59,"marks":1352},"Motion graphics designer",[1353,1356,1357],{"type":131,"attrs":1354},{"href":1355,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fmotion-designer\u002F",{"type":68},{"type":137},{"text":325,"type":59,"marks":1359},[1360],{"type":68},{"text":1362,"type":59}," These artists create animated visuals for various purposes, like marketing videos, explainer videos, and title sequences. They require strong graphic design skills, an understanding of ",{"text":1364,"type":59,"marks":1365},"animation principles",[1366,1369],{"type":131,"attrs":1367},{"href":1368,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fprinciples-of-animation",{"type":137},{"text":1371,"type":59},", proficiency in motion graphics software, and the ability to communicate ideas visually so that they can bring graphic elements and ",{"text":1373,"type":59,"marks":1374},"any typography",[1375,1378],{"type":131,"attrs":1376},{"href":1377,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-animate-text\u002F",{"type":137},{"text":1380,"type":59}," to life.",{"type":178,"content":1382},[1383],{"type":55,"content":1384},[1385,1389],{"text":1386,"type":59,"marks":1387},"3D motion graphics artist:",[1388],{"type":68},{"text":1390,"type":59}," This role requires 3D software expertise to create and animate 3D models for motion graphics projects. Skills in lighting, texturing, and rendering are also essential.",{"type":178,"content":1392},[1393],{"type":55,"content":1394},[1395,1399,1401,1408],{"text":1396,"type":59,"marks":1397},"Kinetic typographer:",[1398],{"type":68},{"text":1400,"type":59}," Specialists in animating text, ",{"text":1402,"type":59,"marks":1403},"kinetic typographers",[1404,1407],{"type":131,"attrs":1405},{"href":1406,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fkinetic-typography\u002F",{"type":137},{"text":1409,"type":59}," create engaging and informative text-based animations. They require strong typography skills, an understanding of animation principles, and proficiency in motion graphics software.",{"type":98,"attrs":1411,"content":1412},{"level":168},[1413],{"text":1091,"type":59,"marks":1414},[1415],{"type":68},{"type":175,"content":1417},[1418,1428,1447,1465],{"type":178,"content":1419},[1420],{"type":55,"content":1421},[1422,1426],{"text":1423,"type":59,"marks":1424},"Animator (2D or 3D):",[1425],{"type":68},{"text":1427,"type":59}," Animators bring characters and objects to life with movement and expression. They require strong drawing\u002Fmodeling skills, an understanding of animation principles (timing, spacing, etc.), and the ability to collaborate effectively.",{"type":178,"content":1429},[1430],{"type":55,"content":1431},[1432,1436,1438,1445],{"text":1433,"type":59,"marks":1434},"Character designer:",[1435],{"type":68},{"text":1437,"type":59}," ",{"text":1439,"type":59,"marks":1440},"Character designers",[1441,1444],{"type":131,"attrs":1442},{"href":1443,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcharacter-design\u002F",{"type":137},{"text":1446,"type":59}," are responsible for creating characters' visual identities. They need impressive drawing skills, an understanding of anatomy and character development, and the ability to translate ideas into visually appealing characters.",{"type":178,"content":1448},[1449],{"type":55,"content":1450},[1451,1455,1456,1463],{"text":1452,"type":59,"marks":1453},"Storyboarding artist:",[1454],{"type":68},{"text":1437,"type":59},{"text":1457,"type":59,"marks":1458},"Storyboard animation artists",[1459,1462],{"type":131,"attrs":1460},{"href":1461,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fstoryboarding-in-animation\u002F",{"type":137},{"text":1464,"type":59}," visually map out the narrative flow of an animation project. They require storytelling skills, the ability to translate scripts into visuals, and a good understanding of filmmaking techniques.",{"type":178,"content":1466},[1467],{"type":55,"content":1468},[1469,1473],{"text":1470,"type":59,"marks":1471},"Concept artist:",[1472],{"type":68},{"text":1474,"type":59}," Concept artists set the visual tone for an animation project, creating initial sketches and paintings of characters, environments, and props. They need a strong imagination, a broad knowledge of design principles, and the ability to translate ideas into compelling visuals.",{"type":55,"content":1476},[1477,1479,1486,1487,1494],{"text":1478,"type":59},"Breaking into either of these careers can be tough if you don’t have the correct skillset. There are ",{"text":1480,"type":59,"marks":1481},"plenty of animation tips",[1482,1485],{"type":131,"attrs":1483},{"href":1484,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-tips\u002F",{"type":137},{"text":1126,"type":59},{"text":1488,"type":59,"marks":1489},"various animation courses",[1490,1493],{"type":131,"attrs":1491},{"href":1492,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-courses\u002F",{"type":137},{"text":1495,"type":59}," available (free and paid) to help you brush up on anything you feel may be lacking.",{"type":55,"content":1497},[1498,1500,1504],{"text":1499,"type":59},"These resources are helpful for novice animators and motion graphic designers, and even those who consider themselves pros but want to ",{"text":1501,"type":59,"marks":1502},"expand their knowledge",[1503],{"type":68},{"text":1505,"type":59}," and keep their skills fresh.",{"type":98,"attrs":1507,"content":1508},{"level":168},[1509],{"text":1510,"type":59,"marks":1511},"Shared skills",[1512],{"type":68},{"type":55,"content":1514},[1515,1517,1521,1523,1530,1532,1539],{"text":1516,"type":59},"Both animation and motion graphics require a ",{"text":1518,"type":59,"marks":1519},"solid understanding of art fundamentals ",[1520],{"type":68},{"text":1522,"type":59},"(color theory, composition, etc.), ",{"text":1524,"type":59,"marks":1525},"strong creative skills",[1526,1529],{"type":131,"attrs":1527},{"href":1528,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-improve-creativity\u002F",{"type":137},{"text":1531,"type":59},", and visual storytelling. Excellent communication and collaboration skills are crucial for working effectively within ",{"text":1533,"type":59,"marks":1534},"creative teams",[1535,1538],{"type":131,"attrs":1536},{"href":1537,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fbusiness\u002Fsolutions\u002Fcreative-teams-design\u002F",{"type":137},{"text":243,"type":59},{"type":98,"attrs":1541,"content":1542},{"level":100},[1543],{"text":1544,"type":59,"marks":1545},"Key takeaways",[1546],{"type":68},{"type":55,"content":1548},[1549,1551,1555],{"text":1550,"type":59},"Whether you opt for a delightful animation or a sharp motion graphic, the most effective graphics enhance your project and yield results. Any animation that ",{"text":1552,"type":59,"marks":1553},"reaches its purpose",[1554],{"type":68},{"text":1556,"type":59}," (education, information, entertainment, etc.) is a successful design.‍",{"type":55,"content":1558},[1559,1561,1567],{"text":1560,"type":59},"Ready to take your graphic design creations to the next level? ",{"text":1119,"type":59,"marks":1562},[1563,1566],{"type":131,"attrs":1564},{"href":1565,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Flinearity.io\u002Fget-started",{"type":137},{"text":1568,"type":59}," puts all the design tools you need in your hands, whether you prefer creating on Mac, iPad, or iPhone.",{"type":55,"content":1570},[1571,1576],{"text":1128,"type":59,"marks":1572},[1573,1575],{"type":131,"attrs":1574},{"href":1132,"uuid":134,"anchor":134,"target":135,"linktype":88},{"type":137},{"text":1577,"type":59}," removes the barrier between static design and animation. You can effortlessly add motion to your static graphics and create dynamic presentations, eye-catching marketing materials, or engaging announcement posts.",{"type":55,"content":1579},[1580,1582,1589],{"text":1581,"type":59},"Get started for free below, or check out our ",{"text":1583,"type":59,"marks":1584},"Pro and Org plans",[1585,1588],{"type":131,"attrs":1586},{"href":1587,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fpricing\u002F",{"type":137},{"text":243,"type":59},{"type":76,"attrs":1591},{"id":78,"body":1592},[1593,1604,1607],{"_uid":1594,"image":1595,"title":828,"button":1600,"component":833,"description":834},"i-a9e2388c-0282-4070-8434-750983a2a5a0",[1596],{"_uid":1597,"image":1598,"imageAlt":39,"component":39},"47a2f329-4b30-4e76-878e-bac2d2221f16",{"id":825,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":826,"copyright":34,"fieldtype":36,"meta_data":1599,"is_external_url":16},{},[1601],{"_uid":1602,"icon":34,"link":1603,"size":90,"text":91,"type":92,"component":93},"c2334af9-37e3-4e5f-aec5-dc3958080d68",{"id":34,"url":87,"linktype":88,"fieldtype":89,"cached_url":87},{"lg":34,"md":34,"sm":34,"xl":1605,"xs":34,"xl2":34,"xl3":34,"_uid":1606,"initial":155,"component":156,"backgroundColor":157},"40","i-41b0276e-8ca1-49de-bc12-9ab4261f723a",{"_uid":1608,"component":1609,"questions":1610},"i-323fba5c-e136-41f6-a9b1-632ffa7b1514","BlogFaqSection",[1611,1612,1613,1614,1615,1616],"a857e6eb-2397-438e-8cbe-ec4dfcc25f67","11268a7b-e0f2-46b1-9df2-b4d91276456a","032fa9c0-3ef0-40dc-919f-544dc283bae2","4d0c1b30-8e41-4c2d-a7e4-a32c5fc627e3","6b0a4207-890d-4394-9eff-0d6299ca80aa","52182f27-143d-4d8b-b234-586d9f35bcae","RichtextComponent","BlogPage",{"id":1620,"alt":44,"name":34,"focus":34,"title":44,"source":34,"filename":1621,"copyright":34,"fieldtype":36,"meta_data":1622,"is_external_url":16},18932104,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F9c29738ea2\u002Fmotion-graphics-vs-animation_thumbnail.png",{},{"id":1624,"filename":1625,"fieldtype":36,"is_external_url":16},18540915,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fbbbc97a1d4\u002Fmotion-graphics-vs-animation-newblogcover.png","Your 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animation.","motion-graphics-vs-animation","blog\u002Fmotion-graphics-vs-animation",490,[],529362778,"417d1404-4b44-41d5-bce6-c08d40092271","2024-12-09T16:05:40.448Z","default",[],{"id":134,"alt":134,"name":34,"focus":134,"title":134,"source":134,"filename":34,"copyright":134,"fieldtype":36,"meta_data":1639},{},"education","design-resources","blog\u002Ftag\u002Fdesign-resources",-10,[],529362804,"c8de2843-2dc2-4eff-b815-927828742f67","2024-12-09T16:05:25.762Z",[],"59b902de-23e4-4b23-b8aa-b9d1324dc060",[1651],{"_uid":1652,"image":1653,"imageAlt":1657,"component":39},"06d71ed3-153e-4bbf-a3be-b899f07c21e5",{"id":1654,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":1655,"copyright":34,"fieldtype":36,"meta_data":1656,"is_external_url":16},18462588,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fd06a9d495c\u002F250_key_marketing_statistics__content__design__email__video__and_more_main_image.jpg",{},"250 key marketing statistics: content, design, email, video, and more Blog Hero Image","250 key marketing statistics: content, design, email, video, and more",[1660],{"name":1661,"created_at":1662,"published_at":1663,"updated_at":1664,"id":1665,"uuid":1666,"content":1667,"slug":1809,"full_slug":1810,"sort_by_date":134,"position":1811,"tag_list":1812,"is_startpage":16,"parent_id":1708,"meta_data":134,"group_id":1813,"first_published_at":1710,"release_id":134,"lang":1636,"path":134,"alternates":1814,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Monique Solomons ","2024-10-03T18:20:42.793Z","2026-09-05T00:11:07.459Z","2026-09-05T00:11:07.468Z",558420710,"7cfd3b89-3f8c-4354-81bf-97b43a7e0efc",{"_uid":1668,"name":1669,"image":1670,"noIndex":16,"socials":1674,"noFollow":16,"position":1681,"component":1682,"meta_image":1683,"meta_title":34,"page_title":34,"description":1685,"otherAuthors":1686,"hideFromSitemap":16,"meta_description":34},"05f765b2-418a-40b6-b80b-8c065f30a83c","Monique Solomons",{"id":1671,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":1672,"copyright":34,"fieldtype":36,"meta_data":1673,"is_external_url":16},17539024,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F2000x1658\u002F2da8cff2db\u002Fmonique.jpg",{},[1675],{"_uid":1676,"icon":1677,"link":1678,"component":1680},"629f6d2d-8ccc-40ba-85d3-eebc8b40bd70","ic-linkedin",{"id":34,"url":1679,"linktype":88,"fieldtype":89,"cached_url":1679},"https:\u002F\u002Fempact.partners\u002F","socialItem","Contributor","AuthorPage",{"id":134,"alt":134,"name":34,"focus":134,"title":134,"source":134,"filename":34,"copyright":134,"fieldtype":36,"meta_data":1684},{},"Monique is a contributing writer to the Linearity Blog.",[1687,1712,1735,1758,1783],{"name":1688,"created_at":1689,"published_at":1690,"updated_at":1691,"id":1692,"uuid":1693,"content":1694,"slug":1704,"full_slug":1705,"sort_by_date":134,"position":1706,"tag_list":1707,"is_startpage":16,"parent_id":1708,"meta_data":134,"group_id":1709,"first_published_at":1710,"release_id":134,"lang":1636,"path":134,"alternates":1711,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Ben 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His hobbies include board games, cooking, reading, and writing.\n\n",[],"ben-barnhart","blog\u002Fauthor\u002Fben-barnhart",10,[],536121488,"faf027a3-1d0d-45c5-a705-60465ed97628","2024-12-09T16:05:25.397Z",[],{"name":1713,"created_at":1714,"published_at":1715,"updated_at":1716,"id":1717,"uuid":1718,"content":1719,"slug":1729,"full_slug":1730,"sort_by_date":134,"position":1731,"tag_list":1732,"is_startpage":16,"parent_id":1708,"meta_data":134,"group_id":1733,"first_published_at":1710,"release_id":134,"lang":1636,"path":134,"alternates":1734,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Emma Taggart","2024-08-19T13:45:33.749Z","2026-09-05T00:11:14.443Z","2026-09-05T00:11:14.453Z",537117634,"bb44c94c-f273-43b4-aa94-84c569e6df9b",{"_uid":1720,"name":1713,"image":1721,"socials":1725,"position":1726,"component":1682,"description":1727,"otherAuthors":1728},"af07ef9e-3d1c-4e38-a60f-58e7384b294c",{"id":1722,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":1723,"copyright":34,"fieldtype":36,"meta_data":1724,"is_private":16,"is_external_url":16},17036836,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F500x500\u002F6408213831\u002Fscreenshot-2023-04-26-at-15-33-32.jpg",{},[],"Content Writer","Emma is a Content Writer for Linearity in Berlin. 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a landscape where data shapes choices, marketing statistics serve as the guiding light for brands in their pursuit of ",[1827],{"type":520,"attrs":1828},{"color":34},{"text":1830,"type":59,"marks":1831},"customer interaction.",[1832],{"type":68},{"type":55,"content":1834},[1835],{"text":1836,"type":59,"marks":1837},"These statistics are more than mere numbers—they provide valuable insights into the multifaceted realm of marketing.",[1838],{"type":520,"attrs":1839},{"color":34},{"type":55,"content":1841},[1842],{"text":1843,"type":59,"marks":1844},"Let's delve into this wealth of information, empowering you with the understanding required to navigate the ever-shifting strategies of this complex 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revolves around ",[1872],{"type":520,"attrs":1873},{"color":34},{"text":1875,"type":59,"marks":1876},"telling compelling stories",[1877],{"type":68},{"text":243,"type":59,"marks":1879},[1880],{"type":520,"attrs":1881},{"color":34},{"type":76,"attrs":1883},{"id":1849,"body":1884},[1885],{"_uid":1886,"title":82,"button":1887,"component":94,"description":95,"backgroundColor":96},"i-03d41db2-cb07-4d34-a757-bda199ca793f",[1888],{"_uid":1889,"icon":34,"link":1890,"size":90,"text":91,"type":92,"component":93},"84427f14-e93f-491b-9fed-50c8ba90c847",{"id":1891,"url":34,"linktype":1892,"fieldtype":89,"cached_url":1893,"story":1894},"11ae4382-cb78-4cd7-8a2e-7a3849ab3cd8","story","download",{"name":1895,"id":1896,"uuid":1891,"slug":1893,"url":1893,"full_slug":1893,"_stopResolving":1094},"App download page",485643018,{"type":55,"content":1898},[1899,1901,1908],{"text":1900,"type":59},"Studies have shown that stories profoundly impact our brains, making us more engaged and emotionally connected to brands. Incorporating ",{"text":1902,"type":59,"marks":1903},"storytelling techniques",[1904],{"type":131,"attrs":1905},{"href":1906,"uuid":134,"anchor":134,"target":1907,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fstorytelling-in-design\u002F","_self",{"text":1909,"type":59}," into your marketing efforts can create a lasting impression and foster strong brand loyalty.mark",{"type":76,"attrs":1911},{"id":1849,"body":1912},[1913],{"_uid":1914,"title":1915,"markdown":1916,"component":1917,"disclaimer":1918},"i-0d32f4af-73e5-435c-b2a5-d0d1a1055bbb","Key trends in marketing","* Most marketers, **precisely 93%**, have reported acquiring new customers directly by using videos on social media platforms.\n\n* Brands with a consistent omnichannel customer engagement strategy retain **89% of their customers**, compared to 33% for companies with weak omnichannel strategies.\n\n* Email marketing boasts an impressive average return on investment **(ROI) of 3800%**.\n\n* Search engine optimization (SEO) drives over **1,000% more traffic** than organic social media, highlighting its importance in digital marketing strategies.\n\n* **35%** of all internet users use ad-blockers.","BlogComponentDisclaimerMarkdown","**What this means:** The evolving digital marketing landscape represents a unique blend of challenges and opportunities. Through effective strategies such as email marketing, SEO, creative social media engagement, and omnichannel marketing, marketers are progressively refining their approaches to make marketing more personalized, engaging, and effective in the digital age.",{"type":55,"content":1920},[1921],{"text":1922,"type":59},"Let’s look at what else is required for a successful marketing campaign.",{"type":98,"attrs":1924,"content":1925},{"level":100},[1926],{"text":1927,"type":59},"General marketing statistics",{"type":55,"content":1929},[1930],{"text":1931,"type":59},"From the adoption of emerging technologies to the impact of social media, we explore the latest shifts in consumer behavior and the subsequent implications for businesses and their marketing practices.",{"type":405,"attrs":1933,"content":1934},{"order":407},[1935,1951,1970,1985,2000,2021,2036,2056,2075],{"type":178,"content":1936},[1937],{"type":55,"content":1938},[1939,1941,1945,1946],{"text":1940,"type":59},"In 2020, global digital advertising spending reached ",{"text":1942,"type":59,"marks":1943},"$332 billion",[1944],{"type":68},{"text":243,"type":59},{"text":1947,"type":59,"marks":1948},"1",[1949],{"type":1950},"superscript",{"type":178,"content":1952},[1953],{"type":55,"content":1954},[1955,1957,1961,1962,1966,1967],{"text":1956,"type":59},"Email marketing boasts an impressive",{"text":1958,"type":59,"marks":1959}," average return on investment (ROI) of",[1960],{"type":68},{"text":1437,"type":59},{"text":1963,"type":59,"marks":1964},"3800%",[1965],{"type":68},{"text":243,"type":59},{"text":1947,"type":59,"marks":1968},[1969],{"type":1950},{"type":178,"content":1971},[1972],{"type":55,"content":1973},[1974,1976,1980,1982],{"text":1975,"type":59},"A significant majority, precisely ",{"text":1977,"type":59,"marks":1978},"93%",[1979],{"type":68},{"text":1981,"type":59},", of online experiences commence with a search engine.",{"text":1947,"type":59,"marks":1983},[1984],{"type":1950},{"type":178,"content":1986},[1987],{"type":55,"content":1988},[1989,1991,1995,1997],{"text":1990,"type":59},"By the end of 2022, video content was projected to comprise ",{"text":1992,"type":59,"marks":1993},"82%",[1994],{"type":68},{"text":1996,"type":59}," of all internet traffic.",{"text":1947,"type":59,"marks":1998},[1999],{"type":1950},{"type":178,"content":2001},[2002],{"type":55,"content":2003},[2004,2006,2010,2012,2016,2018],{"text":2005,"type":59},"Most marketers, precisely ",{"text":2007,"type":59,"marks":2008},"72%",[2009],{"type":68},{"text":2011,"type":59},", believe branded content is ",{"text":2013,"type":59,"marks":2014},"more impactful ",[2015],{"type":68},{"text":2017,"type":59},"than magazine advertisements.",{"text":1947,"type":59,"marks":2019},[2020],{"type":1950},{"type":178,"content":2022},[2023],{"type":55,"content":2024},[2025,2027,2031,2033],{"text":2026,"type":59},"Mobile advertising spending is projected to surpass ",{"text":2028,"type":59,"marks":2029},"$380 billion",[2030],{"type":68},{"text":2032,"type":59}," globally in 2023.",{"text":1947,"type":59,"marks":2034},[2035],{"type":1950},{"type":178,"content":2037},[2038],{"type":55,"content":2039},[2040,2042,2046,2048,2052,2053],{"text":2041,"type":59},"When determining which brands to support, an overwhelming",{"text":2043,"type":59,"marks":2044}," 86%",[2045],{"type":68},{"text":2047,"type":59}," of consumers ",{"text":2049,"type":59,"marks":2050},"emphasize the importance of authenticity",[2051],{"type":68},{"text":243,"type":59},{"text":1947,"type":59,"marks":2054},[2055],{"type":1950},{"type":178,"content":2057},[2058],{"type":55,"content":2059},[2060,2064,2066,2070,2072],{"text":2061,"type":59,"marks":2062},"Social media advertising",[2063],{"type":68},{"text":2065,"type":59}," spending is estimated to reach ",{"text":2067,"type":59,"marks":2068},"$102 billion",[2069],{"type":68},{"text":2071,"type":59}," in 2023.",{"text":1947,"type":59,"marks":2073},[2074],{"type":1950},{"type":178,"content":2076},[2077],{"type":55,"content":2078},[2079,2083,2085],{"text":2080,"type":59,"marks":2081},"90%",[2082],{"type":68},{"text":2084,"type":59}," of consumers find custom content useful.",{"text":1947,"type":59,"marks":2086},[2087],{"type":1950},{"type":76,"attrs":2089},{"id":1849,"body":2090},[2091],{"_uid":2092,"emoji":34,"bgColor":47,"markdown":2093,"component":152},"i-86508938-24b8-4e8e-bb4c-d8711d9e8f21","The world is rapidly transitioning towards a digital-centric landscape, evident by the staggering growth in global ad spending, projected to exceed **$380 billion** by the conclusion of 2023.\n\nThe powerful impact of authenticity is favored by **86%** of consumers over traditional magazine ads. In contrast, email marketing shows a much higher ROI, making it a stepping stone towards a vibrant, profitable future, empowering your brand to lead the charge in this innovative marketing era.",{"type":55,"content":2095},[2096,2098,2102,2103],{"text":2097,"type":59},"10. Personalized subject lines in emails can increase open rates by ",{"text":2099,"type":59,"marks":2100},"50%",[2101],{"type":68},{"text":243,"type":59},{"text":1947,"type":59,"marks":2104},[2105],{"type":1950},{"type":55,"content":2107},[2108,2110,2114,2116,2120,2122],{"text":2109,"type":59},"11.",{"text":2111,"type":59,"marks":2112}," 70%",[2113],{"type":68},{"text":2115,"type":59}," of marketers say that ",{"text":2117,"type":59,"marks":2118},"SEO",[2119],{"type":68},{"text":2121,"type":59}," is more effective than PPC for driving sales.",{"text":1947,"type":59,"marks":2123},[2124],{"type":1950},{"type":55,"content":2126},[2127,2129,2135,2137,2141,2143],{"text":2128,"type":59},"12. ",{"text":2130,"type":59,"marks":2131},"Video content",[2132],{"type":131,"attrs":2133},{"href":2134,"uuid":134,"anchor":134,"target":1907,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimated-marketing-videos\u002F",{"text":2136,"type":59}," is the preferred choice for ",{"text":2138,"type":59,"marks":2139},"54%",[2140],{"type":68},{"text":2142,"type":59}," of consumers when engaging with the brands they support.",{"text":1947,"type":59,"marks":2144},[2145],{"type":1950},{"type":55,"content":2147},[2148,2150,2154,2156,2160,2162],{"text":2149,"type":59},"13. A significant majority, precisely ",{"text":2151,"type":59,"marks":2152},"75%",[2153],{"type":68},{"text":2155,"type":59}," of individuals, state that they ",{"text":2157,"type":59,"marks":2158},"assess a company's credibility",[2159],{"type":68},{"text":2161,"type":59}," by examining its website design.",{"text":1947,"type":59,"marks":2163},[2164],{"type":1950},{"type":55,"content":2166},[2167,2169,2173,2175,2179,2181],{"text":2168,"type":59},"14. An overwhelming ",{"text":2170,"type":59,"marks":2171},"88%",[2172],{"type":68},{"text":2174,"type":59}," of marketers affirm that social media platforms have played a ",{"text":2176,"type":59,"marks":2177},"pivotal role ",[2178],{"type":68},{"text":2180,"type":59},"in boosting their business exposure.",{"text":1947,"type":59,"marks":2182},[2183],{"type":1950},{"type":55,"content":2185},[2186,2188,2192,2193],{"text":2187,"type":59},"15. In 2022, the estimated value of the influencer marketing industry falls within the range of ",{"text":2189,"type":59,"marks":2190},"$5 billion to $10 billion",[2191],{"type":68},{"text":243,"type":59},{"text":1947,"type":59,"marks":2194},[2195],{"type":1950},{"type":55,"content":2197},[2198,2200,2204,2206],{"text":2199,"type":59},"16.",{"text":2201,"type":59,"marks":2202}," 79%",[2203],{"type":68},{"text":2205,"type":59}," of consumers say they are more likely to engage with an offer if it is personalized.",{"text":1947,"type":59,"marks":2207},[2208],{"type":1950},{"type":55,"content":2210},[2211,2213,2217,2219],{"text":2212,"type":59},"17. There is a ",{"text":2214,"type":59,"marks":2215},"40%",[2216],{"type":68},{"text":2218,"type":59}," higher likelihood for smartphone users to browse or purchase from a company whose mobile site or app offers relevant recommendations.",{"text":1947,"type":59,"marks":2220},[2221],{"type":1950},{"type":55,"content":2223},[2224,2226,2230],{"text":2225,"type":59},"Content marketing outperforms traditional methods by generating three times as many leads as traditional outbound marketing while maintaining a cost that is ",{"text":2227,"type":59,"marks":2228},"62%",[2229],{"type":68},{"text":2231,"type":59}," lower.",{"type":55,"content":2233},[2234,2236,2240,2242],{"text":2235,"type":59},"18. As much as personal recommendations, online reviews are trusted by an overwhelming ",{"text":2237,"type":59,"marks":2238},"85%",[2239],{"type":68},{"text":2241,"type":59}," of individuals.",{"text":1947,"type":59,"marks":2243},[2244],{"type":1950},{"type":55,"content":2246},[2247,2249,2253,2255,2259,2260],{"text":2248,"type":59},"19. Companies that automate their lead nurturing process see a ",{"text":2250,"type":59,"marks":2251},"10%",[2252],{"type":68},{"text":2254,"type":59}," or more increase in revenue ",{"text":2256,"type":59,"marks":2257},"within 6-9 months",[2258],{"type":68},{"text":243,"type":59},{"text":1947,"type":59,"marks":2261},[2262],{"type":1950},{"type":55,"content":2264},[2265,2267,2271,2273],{"text":2266,"type":59},"20. ",{"text":2268,"type":59,"marks":2269},"80%",[2270],{"type":68},{"text":2272,"type":59}," of shoppers conduct online research before making a purchase.",{"text":1947,"type":59,"marks":2274},[2275],{"type":1950},{"type":55,"content":2277},[2278,2280,2283,2285],{"text":2279,"type":59},"21.",{"text":2111,"type":59,"marks":2281},[2282],{"type":68},{"text":2284,"type":59}," of consumers admit sharing a brand's video with a friend.",{"text":1947,"type":59,"marks":2286},[2287],{"type":1950},{"type":55,"content":2289},[2290,2292,2296,2297],{"text":2291,"type":59},"22. According to consumers, following a brand on social media increases the likelihood of purchasing from that brand by ",{"text":2293,"type":59,"marks":2294},"57%",[2295],{"type":68},{"text":243,"type":59},{"text":1947,"type":59,"marks":2298},[2299],{"type":1950},{"type":55,"content":2301},[2302,2304,2308,2310],{"text":2303,"type":59},"23.",{"text":2305,"type":59,"marks":2306}," 46%",[2307],{"type":68},{"text":2309,"type":59}," of marketers believe retargeting is one of the most underused online marketing tactics.",{"text":1947,"type":59,"marks":2311},[2312],{"type":1950},{"type":55,"content":2314},[2315,2317,2320,2322],{"text":2316,"type":59},"25.",{"text":2111,"type":59,"marks":2318},[2319],{"type":68},{"text":2321,"type":59}," of marketers have successfully used Facebook to gain new customers.",{"text":1947,"type":59,"marks":2323},[2324],{"type":1950},{"type":55,"content":2326},[2327,2329,2332,2334],{"text":2328,"type":59},"26. ",{"text":2227,"type":59,"marks":2330},[2331],{"type":68},{"text":2333,"type":59}," of millennials say online content drives their loyalty to a brand.",{"text":1947,"type":59,"marks":2335},[2336],{"type":1950},{"type":98,"attrs":2338,"content":2339},{"level":168},[2340],{"text":2341,"type":59},"Causes for the shift in SEO",{"type":76,"attrs":2343},{"id":1849,"body":2344},[2345],{"src":2346,"_uid":2350,"component":2351},{"_uid":2347,"plugin":2348,"content":2349},"2b39735e-63a6-4066-b316-f662dfca51ac","html-editor-2023","\u003C!DOCTYPE html>\n\u003Chtml>\n\u003Chead>\n    \u003Cmeta charset=\"utf-9\">\n    \u003Cmeta name=\"viewport\" content=\"width=device-width, initial-scale=1\"> \u003C!-- Add this meta tag -->\n    \u003Cscript src=\"https:\u002F\u002Fcode.highcharts.com\u002Fhighcharts.js\">\u003C\u002Fscript>\n    \u003Clink href=\"https:\u002F\u002Ffonts.googleapis.com\u002Fcss2?family=Noto+Sans&display=swap\" rel=\"stylesheet\">\n    \u003Cstyle>\n        #container10 {\n            background-color: #FFFFFF;\n            font-family: 'Noto Sans', sans-serif;\n            max-width: 700px; \n            width: 100%; \u002F* Make the width of container responsive *\u002F\n            height: 400px;\n        }\n\n        @media screen and (max-width: 768px) { \u002F* For screens smaller than 768px *\u002F\n            #container10 {\n                height: auto;\n            }\n        }\n\n        #container10 .highcharts-background {\n            display: none;\n        }\n    \u003C\u002Fstyle>\n\u003C\u002Fhead>\n\u003Cbody>\n    \u003Cfigure>\n        \u003Cfigcaption>\u003C\u002Ffigcaption>\n        \u003Cdiv id=\"container10\">\u003C\u002Fdiv> \n    \u003C\u002Ffigure>\n\n    \u003Cscript>\n        const chart10 = Highcharts.chart('container10', {\n            chart: {\n                type: 'column',\n                backgroundColor: 'transparent',\n                plotBackground: 'none'\n            },\n            title: {\n                text: ''\n            },\n            xAxis: {\n                categories: ['Machine Learning\u002FAI', 'Google Updates', 'Third Party Cookies', 'Google Zero Click Pages', 'Site Security', 'Government Industry Regulation'],\n                gridLineWidth: 0 \u002F\u002F disable the x-axis grid lines\n            },\n            yAxis: {\n                title: {\n                    text: 'Percentage'\n                },\n                labels: {\n                    enabled: true\n                },\n                gridLineWidth: 0 \u002F\u002F disable the y-axis grid lines\n            },\n            plotOptions: {\n                column: {\n                    dataLabels: {\n                        enabled: true,\n                        format: '{y}%'\n                    },\n                    showInLegend: false\n                }\n            },\n            series: [{\n                name: 'Percentage',\n                data: [19, 18, 14, 13, 10, 9.8],\n                color: '#F0A50F21'\n            }],\n            credits: {\n                enabled: false\n            }\n        });\n    \u003C\u002Fscript>\n\u003C\u002Fbody>\n\u003C\u002Fhtml>","i-1c866b5f-8a17-47bf-8345-de7ccd73ef44","BlogComponentHtml",{"type":55,"content":2353},[2354,2356,2360,2362],{"text":2355,"type":59},"27. Consumers are significantly more inclined to shop with brands that offer relevant offers and recommendations, with ",{"text":2357,"type":59,"marks":2358},"91%",[2359],{"type":68},{"text":2361,"type":59}," expressing this preference.",{"text":1947,"type":59,"marks":2363},[2364],{"type":1950},{"type":55,"content":2366},[2367,2369,2373,2375],{"text":2368,"type":59},"28. Brand awareness has experienced a notable increase for ",{"text":2370,"type":59,"marks":2371},"70%",[2372],{"type":68},{"text":2374,"type":59}," of marketers, thanks to implementing content marketing strategies.",{"text":1947,"type":59,"marks":2376},[2377],{"type":1950},{"type":55,"content":2379},[2380,2382,2386,2388],{"text":2381,"type":59},"29.",{"text":2383,"type":59,"marks":2384}," 48%",[2385],{"type":68},{"text":2387,"type":59}," of marketers believe content marketing is the most effective digital marketing tactic.",{"text":1947,"type":59,"marks":2389},[2390],{"type":1950},{"type":55,"content":2392},[2393,2395,2399,2400],{"text":2394,"type":59},"30. The average click-through rate (CTR) for Google Ads across all industries is ",{"text":2396,"type":59,"marks":2397},"3.17%",[2398],{"type":68},{"text":243,"type":59},{"text":1947,"type":59,"marks":2401},[2402],{"type":1950},{"type":76,"attrs":2404},{"id":1849,"body":2405},[2406,2409,2412],{"_uid":2407,"emoji":34,"bgColor":47,"markdown":2408,"component":152},"i-8cac1815-9ded-41ca-b6d8-43169a56fed3","From the initial spark of an idea to the meticulously crafted execution, marketing professionals navigate a dynamic landscape, **harnessing the power of social media**, content creation, and experiential marketing to forge authentic connections with customers.\n\nWith a finger on the pulse of consumer trends and preferences, marketers masterfully navigate the ever-evolving digital ecosystem, **leveraging technological advancements and analytics** to decode consumer insights.\n\nThey understand that marketing is not merely about selling products but crafting meaningful experiences that transcend transactions. It's about igniting emotions, tapping into aspirations, and painting vivid narratives that leave an indelible mark on the minds and hearts of consumers.",{"lg":1605,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":2410,"initial":2411,"component":156,"backgroundColor":157},"i-4f5ddab1-7d75-4582-88fa-178b0b1f44a4","20",{"_uid":2413,"source":2414,"component":2415},"i-05aa209b-7ec2-4d4c-a771-fdacdabe4707","\u003Cblockquote class=\"twitter-tweet\">\u003Cp lang=\"en\" dir=\"ltr\">Want the TL;DR on how to unlock more accurate measurement and drive results? Register for \u003Ca href=\"https:\u002F\u002Ftwitter.com\u002Fhashtag\u002FGML?src=hash&ref_src=twsrc%5Etfw\">#GML\u003C\u002Fa> on-demand to watch the full video to find out how → \u003Ca href=\"https:\u002F\u002Ft.co\u002Fjvbi8Ba32b\">https:\u002F\u002Ft.co\u002Fjvbi8Ba32b\u003C\u002Fa> \u003Ca href=\"https:\u002F\u002Ft.co\u002FxHg9pciffx\">pic.twitter.com\u002FxHg9pciffx\u003C\u002Fa>\u003C\u002Fp>— Google Ads (@GoogleAds) \u003Ca href=\"https:\u002F\u002Ftwitter.com\u002FGoogleAds\u002Fstatus\u002F1668311018898960384?ref_src=twsrc%5Etfw\">June 12, 2023\u003C\u002Fa>\u003C\u002Fblockquote> \u003Cscript async src=\"https:\u002F\u002Fplatform.twitter.com\u002Fwidgets.js\" charset=\"utf-8\">\u003C\u002Fscript> ","EmbedComponent",{"type":55,"content":2417},[2418],{"text":2419,"type":59},"Marketing combines research, strategy, and creativity to enhance a brand's visibility. With the evolution of this discipline, Digital Marketing has emerged as a significant field.",{"type":55,"content":2421},[2422],{"text":2423,"type":59},"This combination of technology and communication revolutionizes how audience engagement is perceived and executed, indicating that this is just the beginning of its influence.",{"type":98,"attrs":2425,"content":2426},{"level":100},[2427],{"text":2428,"type":59},"Digital marketing statistics",{"type":55,"content":2430},[2431],{"text":2432,"type":59},"Let's explore the most crucial digital marketing statistics of 2023, shedding light on this dynamic landscape to fuel your strategies and help you stay ahead in this ever-evolving digital game.",{"type":55,"content":2434},[2435],{"text":2436,"type":59},"Digital marketing stats provide an indispensable guide to understanding how consumers interact online, the effectiveness of different strategies, and emerging trends.",{"type":405,"attrs":2438,"content":2439},{"order":407},[2440,2456,2465,2479,2494,2509,2528,2548],{"type":178,"content":2441},[2442],{"type":55,"content":2443},[2444,2446,2450,2452],{"text":2445,"type":59},"The internet connects over ",{"text":2447,"type":59,"marks":2448},"4.8 billion individuals",[2449],{"type":68},{"text":2451,"type":59}," daily, presenting a vast audience for digital marketing endeavors.",{"text":2453,"type":59,"marks":2454},"2",[2455],{"type":1950},{"type":178,"content":2457},[2458],{"type":55,"content":2459},[2460,2462],{"text":2461,"type":59},"With mobile devices responsible for more than half of all web traffic, optimizing for mobile is crucial in digital marketing strategies.",{"text":2453,"type":59,"marks":2463},[2464],{"type":1950},{"type":178,"content":2466},[2467],{"type":55,"content":2468},[2469,2471,2474,2476],{"text":2470,"type":59},"Online video content has gained significant popularity, as ",{"text":2237,"type":59,"marks":2472},[2473],{"type":68},{"text":2475,"type":59}," of internet users in The United States now watch videos online monthly.",{"text":2453,"type":59,"marks":2477},[2478],{"type":1950},{"type":178,"content":2480},[2481],{"type":55,"content":2482},[2483,2485,2489,2491],{"text":2484,"type":59},"Influencer marketing has emerged as a prominent strategy, with ",{"text":2486,"type":59,"marks":2487},"63%",[2488],{"type":68},{"text":2490,"type":59}," of marketers intending to increase their influencer marketing budget in the upcoming year.",{"text":2453,"type":59,"marks":2492},[2493],{"type":1950},{"type":178,"content":2495},[2496],{"type":55,"content":2497},[2498,2500,2504,2506],{"text":2499,"type":59},"The influence of user-generated content (UGC) on purchasing decisions is substantial, with ",{"text":2501,"type":59,"marks":2502},"79%",[2503],{"type":68},{"text":2505,"type":59}," of consumers indicating that it highly impacts their choices.",{"text":2453,"type":59,"marks":2507},[2508],{"type":1950},{"type":178,"content":2510},[2511],{"type":55,"content":2512},[2513,2515,2518,2520,2524,2525],{"text":2514,"type":59},"Personalization plays a vital role in digital marketing, with ",{"text":2268,"type":59,"marks":2516},[2517],{"type":68},{"text":2519,"type":59}," of consumers displaying a higher likelihood of purchasing when offered a ",{"text":2521,"type":59,"marks":2522},"personalized experience",[2523],{"type":68},{"text":243,"type":59},{"text":2453,"type":59,"marks":2526},[2527],{"type":1950},{"type":178,"content":2529},[2530],{"type":55,"content":2531},[2532,2534,2538,2540,2544,2545],{"text":2533,"type":59},"Voice search is on the rise, as an estimated ",{"text":2535,"type":59,"marks":2536},"55%",[2537],{"type":68},{"text":2539,"type":59}," of households are expected to own a smart speaker by 2022, creating new opportunities for ",{"text":2541,"type":59,"marks":2542},"voice-based digital marketing",[2543],{"type":68},{"text":243,"type":59},{"text":2453,"type":59,"marks":2546},[2547],{"type":1950},{"type":178,"content":2549},[2550],{"type":55,"content":2551},[2552,2554,2557,2559],{"text":2553,"type":59},"Optimizing website loading speed is critical; more than ",{"text":2214,"type":59,"marks":2555},[2556],{"type":68},{"text":2558,"type":59}," of website visitors will leave if the loading time exceeds three seconds.",{"text":2453,"type":59,"marks":2560},[2561],{"type":1950},{"type":76,"attrs":2563},{"id":1849,"body":2564},[2565],{"_uid":2566,"emoji":34,"bgColor":47,"markdown":2567,"component":152},"i-f853ff70-a1c0-459f-9133-c22f1231ee09","As **80%** of consumers prefer personalized experiences, it's an exciting opportunity to weave personalization into your digital marketing fabric, engendering loyalty and boosting sales.",{"type":55,"content":2569},[2570,2572,2576,2578,2581,2583],{"text":2571,"type":59},"9. Traditional marketing generates only ",{"text":2573,"type":59,"marks":2574},"one-third of the leads",[2575],{"type":68},{"text":2577,"type":59}," that content marketing generates outbound marketing while costing ",{"text":2227,"type":59,"marks":2579},[2580],{"type":68},{"text":2582,"type":59}," less.",{"text":2453,"type":59,"marks":2584},[2585],{"type":1950},{"type":55,"content":2587},[2588,2590,2593,2595],{"text":2589,"type":59},"10. Customer reviews significantly influence purchasing decisions, with ",{"text":1977,"type":59,"marks":2591},[2592],{"type":68},{"text":2594,"type":59}," of consumers stating that online reviews impact their buying choices.",{"text":2453,"type":59,"marks":2596},[2597],{"type":1950},{"type":55,"content":2599},[2600,2602,2605,2607,2613,2615],{"text":2601,"type":59},"11. Global internet traffic is primarily driven by mobile devices, accounting for more than ",{"text":2099,"type":59,"marks":2603},[2604],{"type":68},{"text":2606,"type":59},", underscoring the significance of ",{"text":2608,"type":59,"marks":2609},"mobile-friendly websites",[2610],{"type":131,"attrs":2611},{"href":2612,"uuid":134,"anchor":134,"target":1907,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fwebsite-design-trends\u002F",{"text":2614,"type":59}," and campaigns.",{"text":2453,"type":59,"marks":2616},[2617],{"type":1950},{"type":76,"attrs":2619},{"id":1849,"body":2620},[2621],{"_uid":2622,"title":2623,"button":2624,"component":94,"description":2634,"backgroundColor":508},"i-44e81860-5c96-4bde-adef-e2df3a421518","Design Professional Business Cards with Ease",[2625],{"_uid":2626,"icon":34,"link":2627,"size":90,"text":91,"type":92,"component":93},"d7000400-b41e-47c0-ae85-11f109f3edef",{"id":2628,"url":34,"linktype":1892,"fieldtype":89,"cached_url":2629,"story":2630},"08c37842-a307-4ed7-b68c-4052c37115d8","use-cases\u002Fbusiness-card",{"name":2631,"id":2632,"uuid":2628,"slug":2633,"url":2629,"full_slug":2629,"_stopResolving":1094},"UC - Business Card ",345476762,"business-card","Make a lasting impression with custom business cards. Discover how Linearity empowers you to create eye-catching, professional cards that stand out.",{"type":55,"content":2636},[2637,2639,2643,2645],{"text":2638,"type":59},"12. The average click-through rate (CTR) for display ads in all formats is approximately ",{"text":2640,"type":59,"marks":2641},"0.46%",[2642],{"type":68},{"text":2644,"type":59},", emphasizing the need for engaging and relevant ad creative.",{"text":2453,"type":59,"marks":2646},[2647],{"type":1950},{"type":55,"content":2649},[2650,2652,2656,2658,2662,2664],{"text":2651,"type":59},"13. ",{"text":2653,"type":59,"marks":2654},"Search engine optimization (SEO)",[2655],{"type":68},{"text":2657,"type":59}," drives over ",{"text":2659,"type":59,"marks":2660},"1,000%",[2661],{"type":68},{"text":2663,"type":59}," more traffic than organic social media, highlighting its importance in digital marketing strategies.",{"text":2453,"type":59,"marks":2665},[2666],{"type":1950},{"type":55,"content":2668},[2669,2671,2674,2676],{"text":2670,"type":59},"14. Email open rates experience a significant boost of ",{"text":2099,"type":59,"marks":2672},[2673],{"type":68},{"text":2675,"type":59}," making personalization an effective tactic for improving email campaign performance.",{"text":2453,"type":59,"marks":2677},[2678],{"type":1950},{"type":55,"content":2680},[2681,2683,2687,2689,2693,2695,2699,2701],{"text":2682,"type":59},"15. Social media marketing is regarded as highly influential by approximately ",{"text":2684,"type":59,"marks":2685},"73%",[2686],{"type":68},{"text":2688,"type":59}," of marketers and has been either ",{"text":2690,"type":59,"marks":2691},"\"somewhat effective\"",[2692],{"type":68},{"text":2694,"type":59}," or ",{"text":2696,"type":59,"marks":2697},"\"very effective\"",[2698],{"type":68},{"text":2700,"type":59}," for their business.",{"text":2453,"type":59,"marks":2702},[2703],{"type":1950},{"type":55,"content":2705},[2706,2708,2712,2714],{"text":2707,"type":59},"16. A robust online presence is crucial before making a purchase; as high as ",{"text":2709,"type":59,"marks":2710},"81%",[2711],{"type":68},{"text":2713,"type":59}," of shoppers engage in online research.",{"text":2453,"type":59,"marks":2715},[2716],{"type":1950},{"type":55,"content":2718},[2719,2721,2725,2727],{"text":2720,"type":59},"17. The projected ecommerce sales are set to reach ",{"text":2722,"type":59,"marks":2723},"$6.3 trillion",[2724],{"type":68},{"text":2726,"type":59}," by 2024, presenting abundant opportunities for businesses to utilize digital marketing in online retail.",{"text":2453,"type":59,"marks":2728},[2729],{"type":1950},{"type":55,"content":2731},[2732,2734,2738,2740],{"text":2733,"type":59},"18. On average, video ads achieve a click-through rate of ",{"text":2735,"type":59,"marks":2736},"1.84%",[2737],{"type":68},{"text":2739,"type":59},", surpassing other digital ad formats and demonstrating the effectiveness of video in capturing user attention.",{"text":2453,"type":59,"marks":2741},[2742],{"type":1950},{"type":55,"content":2744},[2745,2747,2750,2752],{"text":2746,"type":59},"19. Personalized retargeting ads can increase conversion rates by ",{"text":2370,"type":59,"marks":2748},[2749],{"type":68},{"text":2751,"type":59},", making retargeting a valuable strategy for reaching potential customers who have shown interest.",{"text":2453,"type":59,"marks":2753},[2754],{"type":1950},{"type":55,"content":2756},[2757,2759,2763,2765],{"text":2758,"type":59},"20. Live chat on websites can enhance conversions by up to ",{"text":2760,"type":59,"marks":2761},"20%",[2762],{"type":68},{"text":2764,"type":59},", providing instant support and assistance to potential customers.",{"text":2453,"type":59,"marks":2766},[2767],{"type":1950},{"type":55,"content":2769},[2770,2772,2776,2778],{"text":2771,"type":59},"21. Social media users spend approximately ",{"text":2773,"type":59,"marks":2774},"2 hours and 25 minutes per day",[2775],{"type":68},{"text":2777,"type":59}," actively engaging with social platforms, making it an ideal channel for businesses to engage with their target audience.",{"text":2453,"type":59,"marks":2779},[2780],{"type":1950},{"type":55,"content":2782},[2783,2785,2789,2791],{"text":2784,"type":59},"22. Approximately",{"text":2786,"type":59,"marks":2787}," 80%",[2788],{"type":68},{"text":2790,"type":59}," of marketers believe visual assets, such as images and videos, are crucial for successful content marketing.",{"text":2453,"type":59,"marks":2792},[2793],{"type":1950},{"type":55,"content":2795},[2796,2798,2802],{"text":2797,"type":59},"The importance of data-driven approaches in digital marketing has been rising, necessitating swift adaptation by marketers. ",{"text":2799,"type":59,"marks":2800},"AI has become integral ",[2801],{"type":68},{"text":2803,"type":59},"to personalization efforts, with detailed customer profiling as a pathway to enhance conversion rates.",{"type":55,"content":2805},[2806,2808,2812],{"text":2807,"type":59},"On the other hand, creative storytelling, a distinctly human element, is a significant factor in connecting with audiences. An emerging trend is the blending of these two strategies: using AI-derived insights in conjunction with empathetic content, a combination that's",{"text":2809,"type":59,"marks":2810}," redefining the landscape of digital marketing",[2811],{"type":68},{"text":243,"type":59},{"type":98,"attrs":2814,"content":2815},{"level":100},[2816],{"text":2817,"type":59},"Design marketing statistics",{"type":55,"content":2819},[2820],{"text":2821,"type":59},"In a world where every pixel counts, the power of design holds the key to captivating hearts, igniting imaginations, and revolutionizing your brand's trajectory.",{"type":405,"attrs":2823,"content":2824},{"order":407},[2825,2840,2856,2875,2889],{"type":178,"content":2826},[2827],{"type":55,"content":2828},[2829,2831,2834,2836],{"text":2830,"type":59},"Color significantly impacts user experience and perception, with ",{"text":2237,"type":59,"marks":2832},[2833],{"type":68},{"text":2835,"type":59}," of consumers stating that color is the primary reason for purchasing a particular product.",{"text":2837,"type":59,"marks":2838},"3",[2839],{"type":1950},{"type":178,"content":2841},[2842],{"type":55,"content":2843},[2844,2846,2850,2852],{"text":2845,"type":59},"Most marketers ",{"text":2847,"type":59,"marks":2848},"(60.8%)",[2849],{"type":68},{"text":2851,"type":59}," feel that visuals are critical in effectively promoting a brand.",{"text":2853,"type":59,"marks":2854},"12",[2855],{"type":1950},{"type":178,"content":2857},[2858],{"type":55,"content":2859},[2860,2864,2866,2870,2872],{"text":2861,"type":59,"marks":2862},"67%",[2863],{"type":68},{"text":2865,"type":59}," of small businesses will invest up to ",{"text":2867,"type":59,"marks":2868},"$500 ",[2869],{"type":68},{"text":2871,"type":59},"in a logo.",{"text":2853,"type":59,"marks":2873},[2874],{"type":1950},{"type":178,"content":2876},[2877],{"type":55,"content":2878},[2879,2881,2884,2886],{"text":2880,"type":59},"Roughly ",{"text":2237,"type":59,"marks":2882},[2883],{"type":68},{"text":2885,"type":59}," of adult individuals believe that a company's website, when accessed on a mobile device, should be equivalent to or surpass the quality of its desktop website.",{"text":2837,"type":59,"marks":2887},[2888],{"type":1950},{"type":178,"content":2890},[2891],{"type":55,"content":2892},[2893,2895],{"text":2894,"type":59},"If a website is not optimized for mobile devices, the likelihood of mobile users abandoning a task increases by a factor of five.",{"text":2837,"type":59,"marks":2896},[2897],{"type":1950},{"type":55},{"type":76,"attrs":2900},{"id":1849,"body":2901},[2902],{"_uid":2903,"markdown":2904,"component":974},"i-f2c8efb1-0d1a-47d2-afb3-ee4c8844c05d","*Websites with faster loading times have a lower bounce rate and higher conversion rate.*",{"type":55,"content":2906},[2907,2909,2913,2914],{"text":2908,"type":59},"6. Incorporating videos on landing pages can boost conversion rates by as much as ",{"text":2910,"type":59,"marks":2911},"86%",[2912],{"type":68},{"text":243,"type":59},{"text":2837,"type":59,"marks":2915},[2916],{"type":1950},{"type":55,"content":2918},[2919,2921,2925,2927],{"text":2920,"type":59},"7. If a website's content or layout lacks visual appeal, approximately ",{"text":2922,"type":59,"marks":2923},"38%",[2924],{"type":68},{"text":2926,"type":59}," of users will discontinue their engagement.",{"text":2837,"type":59,"marks":2928},[2929],{"type":1950},{"type":55,"content":2931},[2932,2934,2938,2940],{"text":2933,"type":59},"8.",{"text":2935,"type":59,"marks":2936}," 75%",[2937],{"type":68},{"text":2939,"type":59}," of consumers judge a company's credibility based on its website design.",{"text":2837,"type":59,"marks":2941},[2942],{"type":1950},{"type":55,"content":2944},[2945,2947,2950,2952],{"text":2946,"type":59},"9. Around ",{"text":2370,"type":59,"marks":2948},[2949],{"type":68},{"text":2951,"type":59}," of small businesses need a call-to-action button on their website homepage.",{"text":2837,"type":59,"marks":2953},[2954],{"type":1950},{"type":55,"content":2956},[2957,2959,2963,2965,2969,2971],{"text":2958,"type":59},"10. Personalized email campaigns have a ",{"text":2960,"type":59,"marks":2961},"29%",[2962],{"type":68},{"text":2964,"type":59}," higher open rate and ",{"text":2966,"type":59,"marks":2967},"41%",[2968],{"type":68},{"text":2970,"type":59}," higher click-through rate than generic emails.",{"text":2837,"type":59,"marks":2972},[2973],{"type":1950},{"type":76,"attrs":2975},{"id":1849,"body":2976},[2977],{"_uid":2978,"emoji":34,"bgColor":47,"markdown":2979,"component":152},"i-776b3ae9-bbfb-4da4-bdfe-605bbd13882d","With **88%** of internet users less likely to give second chances after a poor experience, and **lightning-fast loading times** boasting higher conversion rates, it's clear: seamless user experience reigns supreme.\n\nAn astounding **85%** of adults expect mobile websites to match or outdo their desktop counterparts, and if not met, the chances of task abandonment skyrocket fivefold. So don't let the **38%** of users who value aesthetic excellence slip away due to lackluster visual design!",{"type":55,"content":2981},[2982,2984,2988,2990],{"text":2983,"type":59},"11. Long-form content generates ",{"text":2985,"type":59,"marks":2986},"nine times more leads",[2987],{"type":68},{"text":2989,"type":59}," than short-form content.",{"text":2837,"type":59,"marks":2991},[2992],{"type":1950},{"type":55,"content":2994},[2995,2997,3000,3001],{"text":2996,"type":59},"12. By presenting a clear value proposition on their homepage, websites can enhance conversion rates by as much as ",{"text":2080,"type":59,"marks":2998},[2999],{"type":68},{"text":243,"type":59},{"text":2837,"type":59,"marks":3002},[3003],{"type":1950},{"type":55,"content":3005},[3006,3008,3011,3013],{"text":3007,"type":59},"13. Around ",{"text":2170,"type":59,"marks":3009},[3010],{"type":68},{"text":3012,"type":59}," of internet users are unlikely to revisit a website following a negative user experience.",{"text":2837,"type":59,"marks":3014},[3015],{"type":1950},{"type":55,"content":3017},[3018,3020,3023,3025],{"text":3019,"type":59},"14. More than half, precisely ",{"text":2535,"type":59,"marks":3021},[3022],{"type":68},{"text":3024,"type":59},", of website visitors allocate less than 15 seconds to actively reading the content on a page.",{"text":2837,"type":59,"marks":3026},[3027],{"type":1950},{"type":55,"content":3029},[3030,3032,3036,3037],{"text":3031,"type":59},"15. On average, the attention span of a website visitor spans around ",{"text":3033,"type":59,"marks":3034},"8 seconds",[3035],{"type":68},{"text":243,"type":59},{"text":2837,"type":59,"marks":3038},[3039],{"type":1950},{"type":55,"content":3041},[3042,3044,3048,3049],{"text":3043,"type":59},"16. Incorporating social proof elements, such as customer reviews and testimonials, can elevate conversion rates by as much as ",{"text":3045,"type":59,"marks":3046},"34%",[3047],{"type":68},{"text":243,"type":59},{"text":2837,"type":59,"marks":3050},[3051],{"type":1950},{"type":55,"content":3053},[3054,3056,3059,3061],{"text":3055,"type":59},"17. Around ",{"text":2370,"type":59,"marks":3057},[3058],{"type":68},{"text":3060,"type":59}," of marketers say content marketing has increased brand visibility.",{"text":2837,"type":59,"marks":3062},[3063],{"type":1950},{"type":55,"content":3065},[3066,3068,3072,3074],{"text":3067,"type":59},"18. Landing pages with a single call-to-action (CTA) button have a ",{"text":3069,"type":59,"marks":3070},"371%",[3071],{"type":68},{"text":3073,"type":59}," higher conversion rate than pages with multiple CTAs.",{"text":2837,"type":59,"marks":3075},[3076],{"type":1950},{"type":98,"attrs":3078,"content":3079},{"level":168},[3080],{"text":3081,"type":59},"How consumers share feedback",{"type":76,"attrs":3083},{"id":1849,"body":3084},[3085],{"src":3086,"_uid":3089,"component":2351},{"_uid":3087,"plugin":2348,"content":3088},"bf25af71-0fec-42fa-b996-14a18c3654c6","\u003C!DOCTYPE html>\n\u003Chtml>\n\u003Chead>\n    \u003Cmeta charset=\"utf-9\">\n    \u003Cmeta name=\"viewport\" content=\"width=device-width, initial-scale=1\"> \n    \u003Cscript src=\"https:\u002F\u002Fcode.highcharts.com\u002Fhighcharts.js\">\u003C\u002Fscript>\n    \u003Clink href=\"https:\u002F\u002Ffonts.googleapis.com\u002Fcss2?family=Noto+Sans&display=swap\" rel=\"stylesheet\">\n    \u003Cstyle>\n        #container12 {\n            background-color: #FFFFFF;\n            font-family: 'Noto Sans', sans-serif;\n            max-width: 700px; \n            width: 100%;\n            height: 400px;\n        }\n\n        @media screen and (max-width: 768px) { \n            #container12 {\n                height: auto;\n            }\n        }\n\n        #container12 .highcharts-background {\n            display: none;\n        }\n    \u003C\u002Fstyle>\n\u003C\u002Fhead>\n\u003Cbody>\n    \u003Cfigure>\n        \u003Cfigcaption>\u003C\u002Ffigcaption>\n        \u003Cdiv id=\"container12\">\u003C\u002Fdiv> \n    \u003C\u002Ffigure>\n\n    \u003Cscript>\n        const chart12 = Highcharts.chart('container12', {\n            chart: {\n                type: 'column',\n                backgroundColor: 'transparent',\n                plotBackground: 'none'\n            },\n            title: {\n                text: ''\n            },\n            xAxis: {\n                categories: ['Told friends (In-Person\u002FVia Telephone)', 'Direct feedback provided to the company', 'Shared the experience on Facebook', 'Rated the company online (Yelp\u002FHelloPeter)', 'Shared the experience on Twitter'],\n                gridLineWidth: 0\n            },\n            yAxis: {\n                title: {\n                    text: 'Percentage'\n                },\n                labels: {\n                    format: '{value}%'\n                }\n            },\n            plotOptions: {\n                column: {\n                    dataLabels: {\n                        enabled: true,\n                        format: '{y}%'\n                    }\n                }\n            },\n            series: [{\n                name: 'Good Experience',\n                data: [44, 20, 14.8, 10.7, 6.5],\n                color: '#F2A31D'\n            },\n            {\n                name: 'Bad Experience',\n                data: [46.7, 26.7, 17.1, 11.1, 8],\n                color: '#FAE1AF'\n            }],\n            credits: {\n                enabled: false\n            }\n        });\n    \u003C\u002Fscript>\n\u003C\u002Fbody>\n\u003C\u002Fhtml>\n","i-d14b1814-8027-415b-bf02-a1841709d973",{"type":55,"content":3091},[3092,3094,3098,3099],{"text":3093,"type":59},"19. Adding product videos to an ecommerce site can increase purchases by ",{"text":3095,"type":59,"marks":3096},"144%",[3097],{"type":68},{"text":243,"type":59},{"text":2837,"type":59,"marks":3100},[3101],{"type":1950},{"type":55,"content":3103},[3104,3105,3109,3111],{"text":2266,"type":59},{"text":3106,"type":59,"marks":3107},"94%",[3108],{"type":68},{"text":3110,"type":59}," of first impressions of a website are design-related.",{"text":2837,"type":59,"marks":3112},[3113],{"type":1950},{"type":55,"content":3115},[3116,3118,3121,3123],{"text":3117,"type":59},"21. Most shoppers, precisely ",{"text":2861,"type":59,"marks":3119},[3120],{"type":68},{"text":3122,"type":59},", are more inclined to purchase from a mobile-friendly website.",{"text":2837,"type":59,"marks":3124},[3125],{"type":1950},{"type":55,"content":3127},[3128,3130,3134,3136],{"text":3129,"type":59},"22.",{"text":3131,"type":59,"marks":3132}," 61%",[3133],{"type":68},{"text":3135,"type":59}," of users are unlikely to return to a mobile site they need help accessing.",{"text":2837,"type":59,"marks":3137},[3138],{"type":1950},{"type":55,"content":3140},[3141,3143,3146,3148],{"text":3142,"type":59},"23. By 2023, voice search will contribute approximately ",{"text":2099,"type":59,"marks":3144},[3145],{"type":68},{"text":3147,"type":59}," of all search queries.",{"text":2837,"type":59,"marks":3149},[3150],{"type":1950},{"type":55,"content":3152},[3153,3155,3159,3161],{"text":3154,"type":59},"24.",{"text":3156,"type":59,"marks":3157}," 87%",[3158],{"type":68},{"text":3160,"type":59}," of users would leave a website if it didn't meet their visual design or functionality expectations.",{"text":2837,"type":59,"marks":3162},[3163],{"type":1950},{"type":55,"content":3165},[3166,3168,3172],{"text":3167,"type":59},"As we shape the future, let's remember that design goes beyond aesthetics. It is a powerful ",{"text":3169,"type":59,"marks":3170},"language of empathy",[3171],{"type":68},{"text":3173,"type":59},", forging deep connections between marketers and audiences.",{"type":55,"content":3175},[3176,3178,3182,3184,3188],{"text":3177,"type":59},"By blending creativity and technology, we can craft ",{"text":3179,"type":59,"marks":3180},"immersive experiences",[3181],{"type":68},{"text":3183,"type":59}," that ",{"text":3185,"type":59,"marks":3186},"engage users",[3187],{"type":68},{"text":3189,"type":59}," and turn them into passionate brand advocates.",{"type":98,"attrs":3191,"content":3192},{"level":100},[3193],{"text":3194,"type":59},"Content marketing statistics",{"type":55,"content":3196},[3197],{"text":3198,"type":59},"Content marketing, the art of crafting valuable and relevant information to engage audiences, plays a critical role in today's marketing landscape. Understanding the statistics behind content marketing can be the key to unlocking your brand's full potential.",{"type":55,"content":3200},[3201],{"text":3202,"type":59},"These numbers will provide insights into the latest trends, the effectiveness of various content types, and the best practices for distribution and engagement.",{"type":405,"attrs":3204,"content":3205},{"order":407},[3206,3216,3237],{"type":178,"content":3207},[3208],{"type":55,"content":3209},[3210,3212],{"text":3211,"type":59},"Content marketing generates triple the number of leads compared to conventional outbound marketing methods.",{"text":3213,"type":59,"marks":3214},"4",[3215],{"type":1950},{"type":178,"content":3217},[3218],{"type":55,"content":3219},[3220,3222,3226,3228,3232,3234],{"text":3221,"type":59},"Companies that publish ",{"text":3223,"type":59,"marks":3224},"16+ blog posts per month",[3225],{"type":68},{"text":3227,"type":59}," get almost ",{"text":3229,"type":59,"marks":3230},"3.5 times more",[3231],{"type":68},{"text":3233,"type":59}," traffic than those that publish zero to four monthly posts.",{"text":3213,"type":59,"marks":3235},[3236],{"type":1950},{"type":178,"content":3238},[3239],{"type":55,"content":3240},[3241,3243,3247,3249],{"text":3242,"type":59},"Video content generates ",{"text":3244,"type":59,"marks":3245},"1200%",[3246],{"type":68},{"text":3248,"type":59}," more shares on social media than text and image-based content combined.",{"text":3213,"type":59,"marks":3250},[3251],{"type":1950},{"type":55},{"type":76,"attrs":3254},{"id":1849,"body":3255},[3256],{"_uid":3257,"emoji":34,"bgColor":47,"markdown":3258,"component":152},"i-ee2b65cb-40db-4f54-b99d-75af3bd8ad9a","Custom content is deemed valuable by** 90%** of customers, with **78%** of them perceiving organizations that offer such range as genuinely interested in fostering solid relationships.4",{"type":55,"content":3260},[3261,3263,3267,3269],{"text":3262,"type":59},"4. Content marketing costs ",{"text":3264,"type":59,"marks":3265},"62",[3266],{"type":68},{"text":3268,"type":59},"% less than traditional marketing methods and generates approximately three times as many leads.",{"text":3213,"type":59,"marks":3270},[3271],{"type":1950},{"type":55,"content":3273},[3274,3276,3279,3281],{"text":3275,"type":59},"5. ",{"text":2370,"type":59,"marks":3277},[3278],{"type":68},{"text":3280,"type":59}," of consumers prefer getting to know a company through articles rather than advertisements.",{"text":3213,"type":59,"marks":3282},[3283],{"type":1950},{"type":55,"content":3285},[3286,3288,3292,3294],{"text":3287,"type":59},"6. Companies that engage in blogging witness a remarkable ",{"text":3289,"type":59,"marks":3290},"97%",[3291],{"type":68},{"text":3293,"type":59}," increase in inbound links directed toward their website.",{"text":3213,"type":59,"marks":3295},[3296],{"type":1950},{"type":55,"content":3298},[3299,3301,3305,3307],{"text":3300,"type":59},"7. ",{"text":3302,"type":59,"marks":3303},"53%",[3304],{"type":68},{"text":3306,"type":59}," of marketers prioritize creating blog content as their top inbound marketing strategy.",{"text":3213,"type":59,"marks":3308},[3309],{"type":1950},{"type":55,"content":3311},[3312,3314,3317,3319],{"text":3313,"type":59},"8. Content marketing is employed by a substantial ",{"text":2170,"type":59,"marks":3315},[3316],{"type":68},{"text":3318,"type":59}," of B2B marketers as an integral component of their comprehensive marketing strategies.",{"text":3213,"type":59,"marks":3320},[3321],{"type":1950},{"type":76,"attrs":3323},{"id":1849,"body":3324},[3325],{"_uid":3326,"markdown":3327,"component":974},"i-6f791a74-740e-4b65-9eeb-8e33344c0554","*Content marketing is more than a buzzword. It is the hottest trend in marketing because it is the most significant gap between what buyers want and what brands produce.*",{"type":55,"content":3329},[3330,3332,3336,3338],{"text":3331,"type":59},"9. Content marketing produces conversion rates that are",{"text":3333,"type":59,"marks":3334}," six times higher",[3335],{"type":68},{"text":3337,"type":59}," than other methods.",{"text":3213,"type":59,"marks":3339},[3340],{"type":1950},{"type":55,"content":3342},[3343,3345,3349,3351],{"text":3344,"type":59},"10. Before engaging with a sales representative, nearly half (",{"text":3346,"type":59,"marks":3347},"47%",[3348],{"type":68},{"text":3350,"type":59},") of buyers explore and consume between three to five pieces of content.",{"text":3213,"type":59,"marks":3352},[3353],{"type":1950},{"type":55,"content":3355},[3356,3357,3360,3362],{"text":2109,"type":59},{"text":2935,"type":59,"marks":3358},[3359],{"type":68},{"text":3361,"type":59}," of B2B buyers use content as a research tool when purchasing.",{"text":3213,"type":59,"marks":3363},[3364],{"type":1950},{"type":55,"content":3366},[3367,3368,3371,3373],{"text":2128,"type":59},{"text":2237,"type":59,"marks":3369},[3370],{"type":68},{"text":3372,"type":59}," prefer informative and educational content to be promotional.",{"text":3213,"type":59,"marks":3374},[3375],{"type":1950},{"type":76,"attrs":3377},{"id":1849,"body":3378},[3379],{"_uid":3380,"cards":3381,"component":553},"i-01afa559-2f4a-48b9-86d0-97536cf89dc5",[3382,3394],{"_uid":3383,"image":3384,"button":3388,"component":541},"a99afbf8-11cb-4760-a48e-6f26b612b6a3",{"id":3385,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":3386,"copyright":34,"fieldtype":36,"meta_data":3387,"is_external_url":16},18462590,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Facb0eba45c\u002F250_key_marketing_statistics__content__design__email__video__and_more_image_2.jpg",{},[3389],{"_uid":3390,"icon":34,"link":3391,"size":90,"text":540,"type":92,"component":93},"e859dfb2-4534-491d-bba1-ebcdba67f3ed",{"id":3392,"url":34,"linktype":1892,"fieldtype":89,"cached_url":3393},"47e6fe5f-6186-4ad2-8b02-c0bfb0d2f527","templates\u002Fbusiness-templates\u002Fposters\u002Fskincare-beauty-poster",{"_uid":3395,"image":3396,"button":3400,"component":541},"924475fd-f2a3-4ae3-ba9f-c92d11d6568c",{"id":3397,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":3398,"copyright":34,"fieldtype":36,"meta_data":3399,"is_external_url":16},18462591,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F2340f5c32f\u002F250_key_marketing_statistics__content__design__email__video__and_more_image_3.jpg",{},[3401],{"_uid":3402,"icon":34,"link":3403,"size":90,"text":540,"type":92,"component":93},"3146fb32-f58a-45dc-b1d2-a797f3bd09f4",{"id":3404,"url":34,"linktype":1892,"fieldtype":89,"cached_url":3405},"7050bf95-a432-4595-8d29-ba6a47909bf1","templates\u002Fbusiness-templates\u002Fposters\u002Ffilm-festival-poster",{"type":55,"content":3407},[3408,3410,3414,3416],{"text":3409,"type":59},"13. Long-form blog posts have the potential to generate an impressive ",{"text":3411,"type":59,"marks":3412},"nine times more",[3413],{"type":68},{"text":3415,"type":59}," leads compared to their shorter counterparts.",{"text":3213,"type":59,"marks":3417},[3418],{"type":1950},{"type":55,"content":3420},[3421,3423,3427,3429],{"text":3422,"type":59},"14. Content marketing outshines paid search advertising in lead generation by producing ",{"text":3424,"type":59,"marks":3425},"three times",[3426],{"type":68},{"text":3428,"type":59}," as many leads per dollar invested.",{"text":3213,"type":59,"marks":3430},[3431],{"type":1950},{"type":55,"content":3433},[3434,3436,3440,3442],{"text":3435,"type":59},"15. Companies that prioritize content marketing experience ",{"text":3437,"type":59,"marks":3438},"six times higher",[3439],{"type":68},{"text":3441,"type":59}," conversion rates than their competitors.",{"text":3213,"type":59,"marks":3443},[3444],{"type":1950},{"type":55,"content":3446},[3447,3449,3452,3454],{"text":3448,"type":59},"16. ",{"text":2293,"type":59,"marks":3450},[3451],{"type":68},{"text":3453,"type":59}," of marketers say custom content marketing is their top priority.",{"text":3213,"type":59,"marks":3455},[3456],{"type":1950},{"type":76,"attrs":3458},{"id":1849,"body":3459},[3460],{"_uid":3461,"emoji":34,"bgColor":47,"markdown":3462,"component":152},"i-6851fcb9-2dab-47d2-bb8d-0bf21b9dff18","Brands that prioritize their blogging efforts are significantly more likely, with a **13-fold increase**, to achieve a positive return on investment (ROI) for their overall marketing endeavors.4",{"type":55,"content":3464},[3465,3467,3471,3473],{"text":3466,"type":59},"17. Content marketing generates",{"text":3468,"type":59,"marks":3469}," 54",[3470],{"type":68},{"text":3472,"type":59},"% more leads than traditional outbound marketing.",{"text":3213,"type":59,"marks":3474},[3475],{"type":1950},{"type":55,"content":3477},[3478,3480,3484,3486],{"text":3479,"type":59},"18.",{"text":3481,"type":59,"marks":3482}," 72%",[3483],{"type":68},{"text":3485,"type":59}," of marketers affirm that content marketing enhances engagement and lead generation.",{"text":3213,"type":59,"marks":3487},[3488],{"type":1950},{"type":76,"attrs":3490},{"id":1849,"body":3491},[3492],{"_uid":3493,"source":3494,"component":2415},"i-8cec3f0a-f86d-40eb-a2ba-3afdf6eefa4c","\u003Cblockquote class=\"twitter-tweet\">\u003Cp lang=\"en\" dir=\"ltr\">The most efficient way to create a content marketing strategy is to build on top of somebody else’s hard work.\u003Cbr>\u003Cbr>Creating anything new—publishing a new content series, sharing a novel idea, solving a particular problem—is inherently risky.\u003Cbr>\u003Cbr>Despite your best guess, there is also… \u003Ca href=\"https:\u002F\u002Ft.co\u002FZaELWSKTnQ\">pic.twitter.com\u002FZaELWSKTnQ\u003C\u002Fa>\u003C\u002Fp>— Ryan Law (@thinking_slow) \u003Ca href=\"https:\u002F\u002Ftwitter.com\u002Fthinking_slow\u002Fstatus\u002F1671088676133060610?ref_src=twsrc%5Etfw\">June 20, 2023\u003C\u002Fa>\u003C\u002Fblockquote> \u003Cscript async src=\"https:\u002F\u002Fplatform.twitter.com\u002Fwidgets.js\" charset=\"utf-8\">\u003C\u002Fscript> ",{"type":55,"content":3496},[3497,3499,3503],{"text":3498,"type":59},"As we stand on the frontier of this ",{"text":3500,"type":59,"marks":3501},"content-driven landscape",[3502],{"type":68},{"text":3504,"type":59},", our words are the seeds that can grow into magnificent forests of engagement and connection.",{"type":55,"content":3506},[3507],{"text":3508,"type":59},"Embrace the power of content marketing and witness your brand's narrative evolve into a compelling story that resonates globally.",{"type":55,"content":3510},[3511,3513,3517],{"text":3512,"type":59},"Remember, the future isn't just written—it's content-crafted. That's why ",{"text":3514,"type":59,"marks":3515},"social media plays such a crucial role",[3516],{"type":68},{"text":3518,"type":59}," in content creation, and we will show you how.",{"type":98,"attrs":3520,"content":3521},{"level":100},[3522],{"text":3523,"type":59},"Social media marketing statistics",{"type":55,"content":3525},[3526],{"text":3527,"type":59},"Social media has woven itself into the fabric of our everyday lives, a trend showing no signs of reversing.",{"type":55,"content":3529},[3530,3532,3536,3537,3541],{"text":3531,"type":59},"For marketers, this implies it's not just an added advantage but a fundamental necessity to harness its potential. It's non-negotiable now - ",{"text":3533,"type":59,"marks":3534},"businesses catering directly to",[3535],{"type":68},{"text":1437,"type":59},{"text":3538,"type":59,"marks":3539},"consumers need",[3540],{"type":68},{"text":3542,"type":59}," a solid presence on Facebook. At the same time, those dealing in B2B must stake their claim on LinkedIn.",{"type":405,"attrs":3544,"content":3545},{"order":407},[3546,3568,3583,3598,3613,3628,3642,3656],{"type":178,"content":3547},[3548],{"type":55,"content":3549},[3550,3552,3556,3558,3562,3564],{"text":3551,"type":59},"Over ",{"text":3553,"type":59,"marks":3554},"4.66 billion people",[3555],{"type":68},{"text":3557,"type":59}," worldwide use the internet, and around ",{"text":3559,"type":59,"marks":3560},"4.2 billion",[3561],{"type":68},{"text":3563,"type":59}," are active on social media.",{"text":3565,"type":59,"marks":3566},"5",[3567],{"type":1950},{"type":178,"content":3569},[3570],{"type":55,"content":3571},[3572,3574,3578,3580],{"text":3573,"type":59},"Facebook retains its dominant position as the frontrunner among social media platforms, with an astounding ",{"text":3575,"type":59,"marks":3576},"2.8 billion",[3577],{"type":68},{"text":3579,"type":59}," monthly active users, firmly establishing it as the most widely utilized platform globally.",{"text":3565,"type":59,"marks":3581},[3582],{"type":1950},{"type":178,"content":3584},[3585],{"type":55,"content":3586},[3587,3589,3593,3595],{"text":3588,"type":59},"With a monthly user base exceeding ",{"text":3590,"type":59,"marks":3591},"1.2 billion",[3592],{"type":68},{"text":3594,"type":59}," active individuals, Instagram has solidified its standing as a precious platform for marketers.",{"text":3565,"type":59,"marks":3596},[3597],{"type":1950},{"type":178,"content":3599},[3600],{"type":55,"content":3601},[3602,3604,3608,3610],{"text":3603,"type":59},"LinkedIn has over ",{"text":3605,"type":59,"marks":3606},"740 million",[3607],{"type":68},{"text":3609,"type":59}," members, providing a powerful platform for professional networking and B2B marketing.",{"text":3565,"type":59,"marks":3611},[3612],{"type":1950},{"type":178,"content":3614},[3615],{"type":55,"content":3616},[3617,3619,3623,3625],{"text":3618,"type":59},"Boasting around ",{"text":3620,"type":59,"marks":3621},"330 million",[3622],{"type":68},{"text":3624,"type":59}," monthly active users, Twitter has become a popular hub for real-time conversations and up-to-the-minute news updates.",{"text":3565,"type":59,"marks":3626},[3627],{"type":1950},{"type":178,"content":3629},[3630],{"type":55,"content":3631},[3632,3634,3637,3639],{"text":3633,"type":59},"Online videos have proven immensely captivating, as evidenced by a substantial ",{"text":2237,"type":59,"marks":3635},[3636],{"type":68},{"text":3638,"type":59}," of internet users in the United States regularly consuming this form of content.",{"text":3565,"type":59,"marks":3640},[3641],{"type":1950},{"type":178,"content":3643},[3644],{"type":55,"content":3645},[3646,3648,3651,3653],{"text":3647,"type":59},"Live videos are particularly effective, with ",{"text":2268,"type":59,"marks":3649},[3650],{"type":68},{"text":3652,"type":59}," of users prefer watching a live video from a brand than reading a blog post.",{"text":3565,"type":59,"marks":3654},[3655],{"type":1950},{"type":178,"content":3657},[3658],{"type":55,"content":3659},[3660,3662,3666,3668],{"text":3661,"type":59},"Social media ads reach approximately ",{"text":3663,"type":59,"marks":3664},"48%",[3665],{"type":68},{"text":3667,"type":59}," of the world's population.",{"text":3565,"type":59,"marks":3669},[3670],{"type":1950},{"type":98,"attrs":3672,"content":3673},{"level":168},[3674],{"text":3675,"type":59},"Ad performance metrics",{"type":76,"attrs":3677},{"id":1849,"body":3678},[3679],{"src":3680,"_uid":3683,"component":2351},{"_uid":3681,"plugin":2348,"content":3682},"30e3cde5-c84c-4496-91ab-83153d1eaa9e","\u003C!DOCTYPE html>\n\u003Chtml>\n\u003Chead>\n    \u003Cmeta charset=\"utf-9\">\n    \u003Cmeta name=\"viewport\" content=\"width=device-width, initial-scale=1\"> \n    \u003Cscript src=\"https:\u002F\u002Fcode.highcharts.com\u002Fhighcharts.js\">\u003C\u002Fscript>\n    \u003Clink href=\"https:\u002F\u002Ffonts.googleapis.com\u002Fcss2?family=Noto+Sans&display=swap\" rel=\"stylesheet\">\n    \u003Cstyle>\n        #container11 {\n            background-color: #FFFFFF;\n            font-family: 'Noto Sans', sans-serif;\n            max-width: 700px; 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In 2021, global social media advertising spending amounted to",{"text":3689,"type":59,"marks":3690}," $145 billion",[3691],{"type":68},{"text":243,"type":59},{"text":3565,"type":59,"marks":3694},[3695],{"type":1950},{"type":55,"content":3697},[3698,3700,3703,3705],{"text":3699,"type":59},"10. Influencer marketing is on the rise, with ",{"text":2684,"type":59,"marks":3701},[3702],{"type":68},{"text":3704,"type":59}," of marketers believing it is an effective strategy for reaching their target audience.",{"text":3565,"type":59,"marks":3706},[3707],{"type":1950},{"type":55,"content":3709},[3710,3712,3716,3718,3722,3724],{"text":3711,"type":59},"11. ",{"text":3713,"type":59,"marks":3714},"User-generated content (UGC)",[3715],{"type":68},{"text":3717,"type":59}," campaigns can drive engagement, with UGC posts generating a ",{"text":3719,"type":59,"marks":3720},"4.5%",[3721],{"type":68},{"text":3723,"type":59}," higher conversion rate than non-UGC posts.",{"text":3565,"type":59,"marks":3725},[3726],{"type":1950},{"type":55,"content":3728},[3729,3731,3734,3736],{"text":3730,"type":59},"12. Around ",{"text":2486,"type":59,"marks":3732},[3733],{"type":68},{"text":3735,"type":59}," of consumers expect brands to offer customer service through social media platforms.",{"text":3565,"type":59,"marks":3737},[3738],{"type":1950},{"type":55,"content":3740},[3741,3743,3746,3748],{"text":3742,"type":59},"13. Mobile devices account for ",{"text":3106,"type":59,"marks":3744},[3745],{"type":68},{"text":3747,"type":59}," of Facebook's advertising revenue.",{"text":3565,"type":59,"marks":3749},[3750],{"type":1950},{"type":55,"content":3752},[3753,3755,3759,3761],{"text":3754,"type":59},"14. About",{"text":3756,"type":59,"marks":3757}," 92%",[3758],{"type":68},{"text":3760,"type":59}," of marketers in The United States believe social media is essential for their business.",{"text":3565,"type":59,"marks":3762},[3763],{"type":1950},{"type":76,"attrs":3765},{"id":1849,"body":3766},[3767],{"_uid":3768,"title":3769,"button":3770,"component":94,"description":3780,"backgroundColor":3781},"i-4a8535a5-075b-44c5-8bc7-50af0fd20861","Ready to create brand assets that pack a punch?",[3771],{"_uid":3772,"icon":34,"link":3773,"size":90,"text":91,"type":92,"component":93},"7759a6c8-5502-42a9-989a-3e72d9c49737",{"id":3774,"url":34,"linktype":1892,"fieldtype":89,"cached_url":3775,"story":3776},"915706ae-8335-4324-8b06-b3079109e99b","academy\u002F",{"name":3777,"id":3778,"uuid":3774,"slug":3779,"url":3775,"full_slug":3775,"_stopResolving":1094},"Academy Home",305559558,"academy","Visit our Academy for free advertising design courses.\n","purple",{"type":55,"content":3783},[3784,3786,3790,3792],{"text":3785,"type":59},"15. Visual content is crucial, with tweets containing images or videos receiving ",{"text":3787,"type":59,"marks":3788},"150%",[3789],{"type":68},{"text":3791,"type":59}," more retweets than text-only tweets.",{"text":3565,"type":59,"marks":3793},[3794],{"type":1950},{"type":55,"content":3796},[3797,3799,3803,3805],{"text":3798,"type":59},"16. Social media referral traffic to websites has increased by ",{"text":3800,"type":59,"marks":3801},"8.2%",[3802],{"type":68},{"text":3804,"type":59}," since 2021 and has shown steady growth.",{"text":3565,"type":59,"marks":3806},[3807],{"type":1950},{"type":55,"content":3809},[3810],{"text":3811,"type":59},"Remember that the vibrant realm of social media marketing is yours to command and conquer. Stay optimistic, be empowered, and never stop innovating.",{"type":55,"content":3813},[3814,3816,3820],{"text":3815,"type":59},"From social media marketing to email marketing - we're providing the ultimate solutions for any ",{"text":3817,"type":59,"marks":3818},"success-driven enterprise",[3819],{"type":68},{"text":3821,"type":59}," to catapult innovation to the next level.",{"type":98,"attrs":3823,"content":3824},{"level":100},[3825],{"text":3826,"type":59},"Email marketing statistics",{"type":55,"content":3828},[3829,3831,3835],{"text":3830,"type":59},"Email marketing continues to be a potent tool in the digital marketing toolbox, with its remarkable ",{"text":3832,"type":59,"marks":3833},"ability to reach audiences directly",[3834],{"type":68},{"text":3836,"type":59}," and foster personalized connections.",{"type":55,"content":3838},[3839,3841,3845],{"text":3840,"type":59},"By understanding these metrics, you can fine-tune your ",{"text":3842,"type":59,"marks":3843},"email marketing strategies",[3844],{"type":68},{"text":3846,"type":59},", ensuring they align with current best practices and resonate with your audience most effectively.",{"type":405,"attrs":3848,"content":3849},{"order":407},[3850,3865,3879,3894,3914,3929,3944,3965,3979],{"type":178,"content":3851},[3852],{"type":55,"content":3853},[3854,3856,3860,3861],{"text":3855,"type":59},"The average open rate for emails across industries is approximately ",{"text":3857,"type":59,"marks":3858},"20.81%",[3859],{"type":68},{"text":243,"type":59},{"text":3862,"type":59,"marks":3863},"6",[3864],{"type":1950},{"type":178,"content":3866},[3867],{"type":55,"content":3868},[3869,3871,3874,3876],{"text":3870,"type":59},"Subject lines tailored to individuals result in a ",{"text":2099,"type":59,"marks":3872},[3873],{"type":68},{"text":3875,"type":59}," increase in open rates compared to generic alternatives.",{"text":3862,"type":59,"marks":3877},[3878],{"type":1950},{"type":178,"content":3880},[3881],{"type":55,"content":3882},[3883,3885,3889,3891],{"text":3884,"type":59},"Mobile email opens an account for ",{"text":3886,"type":59,"marks":3887},"46%",[3888],{"type":68},{"text":3890,"type":59}," of all email opens.",{"text":3862,"type":59,"marks":3892},[3893],{"type":1950},{"type":178,"content":3895},[3896],{"type":55,"content":3897},[3898,3900,3904,3906,3910,3911],{"text":3899,"type":59},"The ",{"text":3901,"type":59,"marks":3902},"average click-through rate (CTR)",[3903],{"type":68},{"text":3905,"type":59}," for email campaigns is around ",{"text":3907,"type":59,"marks":3908},"2.43%",[3909],{"type":68},{"text":243,"type":59},{"text":3862,"type":59,"marks":3912},[3913],{"type":1950},{"type":178,"content":3915},[3916],{"type":55,"content":3917},[3918,3920,3924,3926],{"text":3919,"type":59},"Non-segmented email campaigns experience a",{"text":3921,"type":59,"marks":3922}," 14.31%",[3923],{"type":68},{"text":3925,"type":59}," lower open rate than segmented ones.",{"text":3862,"type":59,"marks":3927},[3928],{"type":1950},{"type":178,"content":3930},[3931],{"type":55,"content":3932},[3933,3935,3939,3941],{"text":3934,"type":59},"Automated email messages generate ",{"text":3936,"type":59,"marks":3937},"320%",[3938],{"type":68},{"text":3940,"type":59}," more revenue than non-automated emails.",{"text":3862,"type":59,"marks":3942},[3943],{"type":1950},{"type":178,"content":3945},[3946],{"type":55,"content":3947},[3948,3950,3954,3956,3960,3962],{"text":3949,"type":59},"Email is the primary source of ",{"text":3951,"type":59,"marks":3952},"return on investment (ROI)",[3953],{"type":68},{"text":3955,"type":59}," for ",{"text":3957,"type":59,"marks":3958},"59%",[3959],{"type":68},{"text":3961,"type":59}," of marketers.",{"text":3862,"type":59,"marks":3963},[3964],{"type":1950},{"type":178,"content":3966},[3967],{"type":55,"content":3968},[3969,3971,3974,3976],{"text":3970,"type":59},"Email marketing emerges as the foremost driver of customer retention, as asserted by ",{"text":2268,"type":59,"marks":3972},[3973],{"type":68},{"text":3975,"type":59}," of retail professionals.",{"text":3862,"type":59,"marks":3977},[3978],{"type":1950},{"type":178,"content":3980},[3981],{"type":55,"content":3982},[3983,3985,3989,3991],{"text":3984,"type":59},"Emails incorporating social sharing buttons exhibit a ",{"text":3986,"type":59,"marks":3987},"158%",[3988],{"type":68},{"text":3990,"type":59}," higher click-through rate (CTR) than those lacking such controls.",{"text":3862,"type":59,"marks":3992},[3993],{"type":1950},{"type":55},{"type":76,"attrs":3996},{"id":1849,"body":3997},[3998,4001,4003],{"_uid":3999,"markdown":4000,"component":974},"i-69de4d5a-1941-45ce-9208-2c0e0d2f6d34","*The best time to send emails is on **weekdays**, with the highest open rates on **Tuesdays**.*",{"lg":1605,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":4002,"initial":2411,"component":156,"backgroundColor":157},"i-b43d8606-3e7d-413c-bec3-8585e1281cf9",{"_uid":4004,"emoji":34,"bgColor":47,"markdown":4005,"component":152},"i-ab71236b-c2b0-4971-84c4-2480fcbb51ca","Email marketing serves as a powerful conduit of connection. Like the dawn's early light, it can brighten our inboxes and encourage engagement. A universal average open rate of **20.81%** across various industries indicates the readiness of current audiences, eager to explore the potential enclosed within each email. However, the ability to enthrall lies in numerical insights and customizing subject lines for each recipient.",{"type":55,"content":4007},[4008,4010,4014,4016],{"text":4009,"type":59},"10. Subject lines with ",{"text":4011,"type":59,"marks":4012},"6-10 words",[4013],{"type":68},{"text":4015,"type":59}," tend to generate the highest open rates.",{"text":3862,"type":59,"marks":4017},[4018],{"type":1950},{"type":55,"content":4020},[4021,4023,4026,4028],{"text":4022,"type":59},"11. Personalized emails have a transaction rate that is ",{"text":3437,"type":59,"marks":4024},[4025],{"type":68},{"text":4027,"type":59}," than non-personalized ones.",{"text":4029,"type":59,"marks":4030},"7",[4031],{"type":1950},{"type":55,"content":4033},[4034,4036,4040,4041],{"text":4035,"type":59},"12. Email video campaigns can increase click rates by ",{"text":4037,"type":59,"marks":4038},"300%",[4039],{"type":68},{"text":243,"type":59},{"text":3862,"type":59,"marks":4042},[4043],{"type":1950},{"type":55,"content":4045},[4046,4048,4051,4053],{"text":4047,"type":59},"13. As a result of receiving a targeted email, ",{"text":2709,"type":59,"marks":4049},[4050],{"type":68},{"text":4052,"type":59}," of online shoppers display an increased likelihood of purchasing.",{"text":4029,"type":59,"marks":4054},[4055],{"type":1950},{"type":55,"content":4057},[4058,4060],{"text":4059,"type":59},"14. Email marketing outperforms other marketing channels with its remarkable conversion rate.",{"text":4029,"type":59,"marks":4061},[4062],{"type":1950},{"type":55,"content":4064},[4065,4067,4070,4072],{"text":4066,"type":59},"15. ",{"text":3957,"type":59,"marks":4068},[4069],{"type":68},{"text":4071,"type":59}," of consumers say marketing emails influence purchasing decisions.",{"text":4029,"type":59,"marks":4073},[4074],{"type":1950},{"type":55,"content":4076},[4077,4079],{"text":4078,"type":59},"16. Over half of the emails are accessed and opened on mobile devices.",{"text":4029,"type":59,"marks":4080},[4081],{"type":1950},{"type":55,"content":4083},[4084,4086],{"text":4085,"type":59},"17. Emails with emojis in the subject line have a higher open rate.",{"text":4029,"type":59,"marks":4087},[4088],{"type":1950},{"type":55,"content":4090},[4091,4093,4097,4098],{"text":4092,"type":59},"18. Email campaigns typically observe an average unsubscribe rate of approximately ",{"text":4094,"type":59,"marks":4095},"0.17%",[4096],{"type":68},{"text":243,"type":59},{"text":4029,"type":59,"marks":4099},[4100],{"type":1950},{"type":98,"attrs":4102,"content":4103},{"level":168},[4104],{"text":4105,"type":59},"Email metrics across industries",{"type":76,"attrs":4107},{"id":1849,"body":4108},[4109],{"_uid":4110,"content":4111,"component":1093,"showHeader":1094},"i-b76af050-b4f0-492d-85ac-9fa68e7e9a41",{"tbody":4112,"thead":4188,"fieldtype":1092},[4113,4128,4143,4158,4173],{"_uid":4114,"body":4115,"component":1033},"98d8e427-febf-4275-be7b-9ad11df2b6cd",[4116,4119,4122,4125],{"_uid":4117,"value":4118,"component":1026},"32860a3e-507a-4693-90f9-4a5d84778c86","Business and Finance",{"_uid":4120,"value":4121,"component":1026},"0dc22c86-3027-474d-95bb-ce6685bc64cd","21.56",{"_uid":4123,"value":4124,"component":1026},"7ca8c6ac-6dc7-4588-93dc-833352d2ca58","2.72",{"_uid":4126,"value":4127,"component":1026},"23f36fcc-a70c-4f4a-8261-1a2acf3c147d","0.43",{"_uid":4129,"body":4130,"component":1033},"12845804-38ed-4225-87f8-627712636b19",[4131,4134,4137,4140],{"_uid":4132,"value":4133,"component":1026},"b7475f43-a9a6-4690-b020-659bd10f7b3a","Creative Services and Agency",{"_uid":4135,"value":4136,"component":1026},"8fbe84f0-e827-4a30-a3ee-587d2e791409","21.39",{"_uid":4138,"value":4139,"component":1026},"4dc95b25-e6fc-44c6-b4be-92b8b1ecbcec","2.66",{"_uid":4141,"value":4142,"component":1026},"b8eec019-9fcc-4c8e-b6e5-586cd3e610ff","0.58",{"_uid":4144,"body":4145,"component":1033},"0a4bea8d-e593-4bb9-af5e-4b7e89ad7359",[4146,4149,4152,4155],{"_uid":4147,"value":4148,"component":1026},"e3b19b00-4fee-4e9c-b10a-3f0543f1799d","Marketing and Advertising",{"_uid":4150,"value":4151,"component":1026},"3213d403-6254-4778-a149-b446a518ee10","17.38",{"_uid":4153,"value":4154,"component":1026},"0a175ea3-0a78-48de-8087-662dda55a8f1","2.04",{"_uid":4156,"value":4157,"component":1026},"ab29156d-8bac-49f0-a629-10476dc20c44","0.44",{"_uid":4159,"body":4160,"component":1033},"6891c0f2-9d6a-4002-aca8-f5eb8b4f57ac",[4161,4164,4167,4170],{"_uid":4162,"value":4163,"component":1026},"133eaa95-8166-4ab1-ac1a-cb58849d9b50","Media and Publishing",{"_uid":4165,"value":4166,"component":1026},"6d40ada1-4ead-4328-bd1e-c3efd2b67b41","22.15",{"_uid":4168,"value":4169,"component":1026},"2871435f-ce44-4ea5-9a97-880f8c323840","4.62",{"_uid":4171,"value":4172,"component":1026},"a71d50f8-78fe-4e25-87df-920f1f0e7d5b","0.14",{"_uid":4174,"body":4175,"component":1033},"aac4efee-7a78-45e4-a954-7a305b61a01b",[4176,4179,4182,4185],{"_uid":4177,"value":4178,"component":1026},"cc83df9e-0017-4ec7-854f-66bc75479a5e","Social Networks and Online Communities",{"_uid":4180,"value":4181,"component":1026},"ee46a22b-0f11-4a0e-884d-0ea8e2406b75","21.06",{"_uid":4183,"value":4184,"component":1026},"1c3c6d9e-17e0-4790-83ee-8954595d1bca","3.3",{"_uid":4186,"value":4187,"component":1026},"6f7c50ba-9085-4b8e-8aea-9a69065afddf","0.2",[4189,4192,4195,4198],{"_uid":4190,"value":4191,"component":1085},"be77fc52-4172-46c8-b70a-70211d0f86c2","Industry",{"_uid":4193,"value":4194,"component":1085},"e3cb3d40-d1b5-42e9-b244-4b6d26075c7b","Open-Rate",{"_uid":4196,"value":4197,"component":1085},"a1e6c1c9-3d88-4269-bc3d-3349f988c674","Click-Through Rate",{"_uid":4199,"value":4200,"component":1085},"5ae860a8-4821-4175-a1cf-f1aed8a40aa3","Bounce Rate",{"type":55,"content":4202},[4203,4205,4209,4211],{"text":4204,"type":59},"19. User-triggered automated email campaigns exhibit a ",{"text":4206,"type":59,"marks":4207},"70.5%",[4208],{"type":68},{"text":4210,"type":59}," higher open rate than non-automated counterparts.",{"text":3862,"type":59,"marks":4212},[4213],{"type":1950},{"type":55,"content":4215},[4216,4218,4221,4223],{"text":4217,"type":59},"20. Most Gmail users, precisely ",{"text":2151,"type":59,"marks":4219},[4220],{"type":68},{"text":4222,"type":59},", access their accounts using mobile devices.",{"text":3862,"type":59,"marks":4224},[4225],{"type":1950},{"type":55,"content":4227},[4228,4230,4233,4235],{"text":4229,"type":59},"21. At least once a day, over ",{"text":2080,"type":59,"marks":4231},[4232],{"type":68},{"text":4234,"type":59}," of consumers check their email.",{"text":3862,"type":59,"marks":4236},[4237],{"type":1950},{"type":55,"content":4239},[4240,4242],{"text":4241,"type":59},"22. The conversion-driving capabilities of email marketing outweigh the combined impact of social media and search engine marketing.",{"text":3862,"type":59,"marks":4243},[4244],{"type":1950},{"type":76,"attrs":4246},{"id":1849,"body":4247},[4248],{"_uid":4249,"markdown":4250,"component":974},"i-bc3c24a6-d75e-4c88-bbed-e6e46294c2a6","*The most clicked type of email content is related to **hobbies and interests.***",{"type":55,"content":4252},[4253,4255,4259,4260,4264,4266,4270],{"text":4254,"type":59},"Email marketing is the ",{"text":4256,"type":59,"marks":4257},"vital link",[4258],{"type":68},{"text":3183,"type":59},{"text":4261,"type":59,"marks":4262},"associates your brand",[4263],{"type":68},{"text":4265,"type":59}," with your ",{"text":4267,"type":59,"marks":4268},"audience's emotions",[4269],{"type":68},{"text":4271,"type":59},". It's a continually evolving field, driven by creativity and nurtured by technological progression.",{"type":55,"content":4273},[4274,4276,4280],{"text":4275,"type":59},"Now, shifting our gaze to the horizon, another dynamic medium full of promise awaits exploration - video marketing. This platform, where",{"text":4277,"type":59,"marks":4278}," imagery merges with narrative",[4279],{"type":68},{"text":4281,"type":59},", is a potent tool for crafting unforgettable brand stories.",{"type":98,"attrs":4283,"content":4284},{"level":100},[4285],{"text":4286,"type":59},"Video marketing statistics",{"type":55,"content":4288},[4289,4291,4295],{"text":4290,"type":59},"Video marketing, the amalgamation of engaging visuals and powerful storytelling, is ",{"text":4292,"type":59,"marks":4293},"an increasingly vital component",[4294],{"type":68},{"text":4296,"type":59}," of today's digital marketing mix. As we venture into this compelling domain, we'll uncover the key video marketing statistics for 2023.",{"type":55,"content":4298},[4299],{"text":4300,"type":59},"With these insights, you can better strategize your video marketing efforts, ensuring your content captivates and converts.",{"type":405,"attrs":4302,"content":4303},{"order":407},[4304,4319,4333,4346,4359,4373,4388,4401],{"type":178,"content":4305},[4306],{"type":55,"content":4307},[4308,4310,4313,4315],{"text":4309,"type":59},"By the end of 2022, video content was expected to account for ",{"text":1992,"type":59,"marks":4311},[4312],{"type":68},{"text":4314,"type":59}," of total internet traffic.",{"text":4316,"type":59,"marks":4317},"8",[4318],{"type":1950},{"type":178,"content":4320},[4321],{"type":55,"content":4322},[4323,4325,4328,4330],{"text":4324,"type":59},"As a marketing tool, video is utilized by an impressive ",{"text":2237,"type":59,"marks":4326},[4327],{"type":68},{"text":4329,"type":59}," of businesses.",{"text":4316,"type":59,"marks":4331},[4332],{"type":1950},{"type":178,"content":4334},[4335],{"type":55,"content":4336},[4337,4338,4341,4343],{"text":2005,"type":59},{"text":1977,"type":59,"marks":4339},[4340],{"type":68},{"text":4342,"type":59},", have reported acquiring new customers directly using videos on social media platforms.",{"text":4316,"type":59,"marks":4344},[4345],{"type":1950},{"type":178,"content":4347},[4348],{"type":55,"content":4349},[4350,4352,4355,4356],{"text":4351,"type":59},"Including videos on landing pages can boost conversions by up to ",{"text":2268,"type":59,"marks":4353},[4354],{"type":68},{"text":243,"type":59},{"text":4316,"type":59,"marks":4357},[4358],{"type":1950},{"type":178,"content":4360},[4361],{"type":55,"content":4362},[4363,4365,4368,4370],{"text":4364,"type":59},"When it comes to obtaining information about a product or service, a considerable ",{"text":2007,"type":59,"marks":4366},[4367],{"type":68},{"text":4369,"type":59}," of customers express a preference for learning through video content.",{"text":4316,"type":59,"marks":4371},[4372],{"type":1950},{"type":178,"content":4374},[4375],{"type":55,"content":4376},[4377,4379,4383,4385],{"text":4378,"type":59},"YouTube, boasting over ",{"text":4380,"type":59,"marks":4381},"2 billion",[4382],{"type":68},{"text":4384,"type":59}," monthly active users, is the second-largest search engine in the world, trailing only Google.",{"text":4316,"type":59,"marks":4386},[4387],{"type":1950},{"type":178,"content":4389},[4390],{"type":55,"content":4391},[4392,4396,4398],{"text":4393,"type":59,"marks":4394},"87%",[4395],{"type":68},{"text":4397,"type":59}," of video marketers reported increased website traffic due to video content.",{"text":4316,"type":59,"marks":4399},[4400],{"type":1950},{"type":178,"content":4402},[4403],{"type":55,"content":4404},[4405,4409,4411,4415,4417],{"text":4406,"type":59,"marks":4407},"95%",[4408],{"type":68},{"text":4410,"type":59}," of consumers retain information from a video compared to ",{"text":4412,"type":59,"marks":4413},"10% ",[4414],{"type":68},{"text":4416,"type":59},"from text.",{"text":4316,"type":59,"marks":4418},[4419],{"type":1950},{"type":76,"attrs":4421},{"id":1849,"body":4422},[4423],{"_uid":4424,"emoji":34,"bgColor":47,"markdown":4425,"component":152},"i-cae353b1-8f40-4e99-b95f-6cc12b2f5b3b","Video content, expected to constitute **82%** of internet traffic, has revolutionized how businesses communicate. The magic of moving visuals isn't limited to social media alone - they can amplify landing page conversions by a staggering **80%**.\n\nIt's a reminder that as we navigate the future, our stories will be our most potent currency - and what better way to tell them than through video?",{"type":55,"content":4427},[4428,4430,4433,4435],{"text":4429,"type":59},"9. Over half of the consumers, precisely ",{"text":2138,"type":59,"marks":4431},[4432],{"type":68},{"text":4434,"type":59},", want increased video content from their patronage businesses.",{"text":4316,"type":59,"marks":4436},[4437],{"type":1950},{"type":55,"content":4439},[4440,4442,4445,4446],{"text":4441,"type":59},"10. When a website incorporates video, the average user's time increases by ",{"text":2170,"type":59,"marks":4443},[4444],{"type":68},{"text":243,"type":59},{"text":4316,"type":59,"marks":4447},[4448],{"type":1950},{"type":55,"content":4450},[4451,4453,4457,4458],{"text":4452,"type":59},"11. The consumption of mobile video escalates at a rate of ",{"text":4454,"type":59,"marks":4455},"100% annually",[4456],{"type":68},{"text":243,"type":59},{"text":4316,"type":59,"marks":4459},[4460],{"type":1950},{"type":55,"content":4462},[4463,4465,4469,4471],{"text":4464,"type":59},"12. An overwhelming ",{"text":4466,"type":59,"marks":4467},"92%",[4468],{"type":68},{"text":4470,"type":59}," of individuals viewing videos on mobile devices tend to share these videos with others.",{"text":4316,"type":59,"marks":4472},[4473],{"type":1950},{"type":55,"content":4475},[4476,4478,4482,4484],{"text":4477,"type":59},"13. Social media videos generate ",{"text":4479,"type":59,"marks":4480},"1,200%",[4481],{"type":68},{"text":4483,"type":59}," more shares than text and images combined.",{"text":4316,"type":59,"marks":4485},[4486],{"type":1950},{"type":55,"content":4488},[4489,4491,4495,4497],{"text":4490,"type":59},"14. Facebook users consume a staggering ",{"text":4492,"type":59,"marks":4493},"8 billion",[4494],{"type":68},{"text":4496,"type":59}," videos daily.",{"text":4316,"type":59,"marks":4498},[4499],{"type":1950},{"type":55,"content":4501},[4502,4504,4508,4510],{"text":4503,"type":59},"15. Incorporating the term ",{"text":4505,"type":59,"marks":4506},"\"video\"",[4507],{"type":68},{"text":4509,"type":59}," into an email's subject line has increased the open rates by 19%.",{"text":4316,"type":59,"marks":4511},[4512],{"type":1950},{"type":55,"content":4514},[4515,4516,4519,4521],{"text":3448,"type":59},{"text":2268,"type":59,"marks":4517},[4518],{"type":68},{"text":4520,"type":59}," of users can remember a video advertisement they watched within the last month.",{"text":4316,"type":59,"marks":4522},[4523],{"type":1950},{"type":55,"content":4525},[4526,4528,4532,4534],{"text":4527,"type":59},"17.",{"text":4529,"type":59,"marks":4530}," 71%",[4531],{"type":68},{"text":4533,"type":59}," of consumers who have had a positive experience with a brand's video will share it.",{"text":4316,"type":59,"marks":4535},[4536],{"type":1950},{"type":55,"content":4538},[4539,4541,4545,4547],{"text":4540,"type":59},"18. Businesses using video marketing grow revenue ",{"text":4542,"type":59,"marks":4543},"49%",[4544],{"type":68},{"text":4546,"type":59}," faster than those without video.",{"text":4316,"type":59,"marks":4548},[4549],{"type":1950},{"type":55,"content":4551},[4552,4554,4558,4560],{"text":4553,"type":59},"19. ",{"text":4555,"type":59,"marks":4556},"84%",[4557],{"type":68},{"text":4559,"type":59}," of consumers have been persuaded to purchase after viewing a brand's video.",{"text":4316,"type":59,"marks":4561},[4562],{"type":1950},{"type":55,"content":4564},[4565,4567,4570,4572],{"text":4566,"type":59},"20. When trying to understand a product or service,",{"text":2786,"type":59,"marks":4568},[4569],{"type":68},{"text":4571,"type":59}," of consumers assert the importance of a video demonstrating its functionality.",{"text":4316,"type":59,"marks":4573},[4574],{"type":1950},{"type":55,"content":4576},[4577,4579,4583,4585],{"text":4578,"type":59},"21. Users spend ",{"text":4580,"type":59,"marks":4581},"16 minutes and 49 seconds",[4582],{"type":68},{"text":4584,"type":59}," monthly viewing online video advertisements.",{"text":4316,"type":59,"marks":4586},[4587],{"type":1950},{"type":55,"content":4589},[4590],{"text":4591,"type":59},"Video marketing offers vast potential for brands striving to make meaningful connections with their audiences.",{"type":55,"content":4593},[4594,4596,4600],{"text":4595,"type":59},"As the digital landscape continues to evolve, those who can harness the power of video will find themselves at the forefront, ",{"text":4597,"type":59,"marks":4598},"creating compelling narratives that resonate with their audience",[4599],{"type":68},{"text":4601,"type":59}," in deeply impactful ways.",{"type":98,"attrs":4603,"content":4604},{"level":100},[4605],{"text":4606,"type":59},"Advertising and branding statistics",{"type":55,"content":4608},[4609],{"text":4610,"type":59},"The vibrant world of advertising and branding - where creativity thrives and ideas shape reality!",{"type":55,"content":4612},[4613],{"text":4614,"type":59},"These figures will provide insights into current trends in advertising spend, the effectiveness of various branding strategies, and the impact of branding on consumer decision-making.",{"type":405,"attrs":4616,"content":4617},{"order":407},[4618,4634,4649,4663,4675,4689,4708],{"type":178,"content":4619},[4620],{"type":55,"content":4621},[4622,4624,4628,4630],{"text":4623,"type":59},"According to projections, the global expenditure on digital advertising is expected to reach a staggering ",{"text":4625,"type":59,"marks":4626},"$429.8 billion",[4627],{"type":68},{"text":4629,"type":59}," by the conclusion of 2023.",{"text":4631,"type":59,"marks":4632},"9",[4633],{"type":1950},{"type":178,"content":4635},[4636],{"type":55,"content":4637},[4638,4640,4644,4646],{"text":4639,"type":59},"Most marketers, accounting for ",{"text":4641,"type":59,"marks":4642},"76%",[4643],{"type":68},{"text":4645,"type":59},", rely on organic traffic as a primary metric for assessing the effectiveness of their content marketing endeavors.",{"text":4631,"type":59,"marks":4647},[4648],{"type":1950},{"type":178,"content":4650},[4651],{"type":55,"content":4652},[4653,4655,4659,4660],{"text":4654,"type":59},"Projections indicate that global expenditure on social media advertising is anticipated to reach a noteworthy ",{"text":4656,"type":59,"marks":4657},"$105 billion",[4658],{"type":68},{"text":4629,"type":59},{"text":4631,"type":59,"marks":4661},[4662],{"type":1950},{"type":178,"content":4664},[4665],{"type":55,"content":4666},[4667,4670,4672],{"text":1992,"type":59,"marks":4668},[4669],{"type":68},{"text":4671,"type":59}," of consumers seek recommendations from friends and family before purchasing.",{"text":4631,"type":59,"marks":4673},[4674],{"type":1950},{"type":178,"content":4676},[4677],{"type":55,"content":4678},[4679,4681,4684,4686],{"text":4680,"type":59},"On average, the click-through rate (CTR) for Google Ads in all industries is ",{"text":2640,"type":59,"marks":4682},[4683],{"type":68},{"text":4685,"type":59}," for display ads.",{"text":4631,"type":59,"marks":4687},[4688],{"type":1950},{"type":178,"content":4690},[4691],{"type":55,"content":4692},[4693,4695,4698,4700,4704,4705],{"text":4694,"type":59},"An overwhelming majority of consumers, amounting to ",{"text":2357,"type":59,"marks":4696},[4697],{"type":68},{"text":4699,"type":59},", exhibit a higher inclination to make purchases from ",{"text":4701,"type":59,"marks":4702},"brands that are deemed authentic",[4703],{"type":68},{"text":243,"type":59},{"text":4631,"type":59,"marks":4706},[4707],{"type":1950},{"type":178,"content":4709},[4710],{"type":55,"content":4711},[4712,4714,4717,4719],{"text":4713,"type":59},"A significant majority of consumers, approximately ",{"text":2370,"type":59,"marks":4715},[4716],{"type":68},{"text":4718,"type":59},", prefer acquiring information about a brand through articles as opposed to traditional advertisements.",{"text":4631,"type":59,"marks":4720},[4721],{"type":1950},{"type":55},{"type":76,"attrs":4724},{"id":1849,"body":4725},[4726],{"_uid":4727,"emoji":34,"bgColor":47,"markdown":4728,"component":152},"i-c647ffb3-f17a-4ed3-a754-2b55534693b5","Online reviews are held in high regard compared to personal recommendations by **86%** of consumers, signifying a high level of trust in the authenticity and reliability of these reviews. (Source: Visme)",{"type":55,"content":4730},[4731,4733,4737],{"text":4732,"type":59},"Advertising and branding are vital for business success, captivating consumers with creative and persuasive techniques. ",{"text":4734,"type":59,"marks":4735},"Effective advertising sparks recognition",[4736],{"type":68},{"text":4738,"type":59}," and desire through visuals, storytelling, and compelling messages. Simultaneously, branding builds trust, authenticity, and loyalty, differentiating the brand from competitors.",{"type":55,"content":4740},[4741,4743,4747,4748],{"text":4742,"type":59},"8. The average consumer is exposed to over ",{"text":4744,"type":59,"marks":4745},"6,000 daily advertisements",[4746],{"type":68},{"text":243,"type":59},{"text":4631,"type":59,"marks":4749},[4750],{"type":1950},{"type":55,"content":4752},[4753,4755,4759,4760],{"text":4754,"type":59},"9. In 2021, the average email open rate across industries was",{"text":4756,"type":59,"marks":4757}," 21.3%",[4758],{"type":68},{"text":243,"type":59},{"text":4631,"type":59,"marks":4761},[4762],{"type":1950},{"type":55,"content":4764},[4765,4767,4771,4773],{"text":4766,"type":59},"10.",{"text":4768,"type":59,"marks":4769}," 83%",[4770],{"type":68},{"text":4772,"type":59}," of consumers say a brand's trustworthiness is essential in purchasing decisions.",{"text":4631,"type":59,"marks":4774},[4775],{"type":1950},{"type":55,"content":4777},[4778,4780,4784,4786],{"text":4779,"type":59},"11. Companies prioritizing blogging are ",{"text":4781,"type":59,"marks":4782},"13 times more likely",[4783],{"type":68},{"text":4785,"type":59}," to see a positive return on investment (ROI).",{"text":4631,"type":59,"marks":4787},[4788],{"type":1950},{"type":55,"content":4790},[4791,4793,4796,4798],{"text":4792,"type":59},"12. A significant ",{"text":2007,"type":59,"marks":4794},[4795],{"type":68},{"text":4797,"type":59}," of consumers exclusively seek engagement with personalized messaging, indicating a strong preference for tailored and targeted communication.",{"text":4631,"type":59,"marks":4799},[4800],{"type":1950},{"type":55,"content":4802},[4803,4805,4809,4810],{"text":4804,"type":59},"13. In 2021, the global ad-blocking rate was ",{"text":4806,"type":59,"marks":4807},"27%",[4808],{"type":68},{"text":243,"type":59},{"text":4631,"type":59,"marks":4811},[4812],{"type":1950},{"type":76,"attrs":4814},{"id":1849,"body":4815},[4816],{"_uid":4817,"title":4818,"button":4819,"component":94,"description":4829,"backgroundColor":508},"i-49ba43f7-1754-4e44-a41b-6d7ccae1f59f","Master the Art of Brand Illustration",[4820],{"_uid":4821,"icon":34,"link":4822,"size":90,"text":91,"type":92,"component":93},"f3219e73-1b8f-41dc-b52c-4d3cb07cb4a5",{"id":4823,"url":34,"linktype":1892,"fieldtype":89,"cached_url":4824,"story":4825},"05fb530d-3134-4686-94b5-16d81c3ac9c9","academy\u002Ftutorials\u002Fworkshops\u002Fdesigning-brand-illustrations",{"name":4826,"id":4827,"uuid":4823,"slug":4828,"url":4824,"full_slug":4824,"_stopResolving":1094},"Designing Brand Illustrations",359663763,"designing-brand-illustrations","Step into the world of brand storytelling through our detailed workshop. Learn how to design illustrations that resonate and define brand identity.",{"type":55,"content":4831},[4832,4834,4837,4839],{"text":4833,"type":59},"14.",{"text":3481,"type":59,"marks":4835},[4836],{"type":68},{"text":4838,"type":59}," of marketers believe branded content is more effective than magazine advertisements.",{"text":4631,"type":59,"marks":4840},[4841],{"type":1950},{"type":55,"content":4843},[4844,4846,4849,4851],{"text":4845,"type":59},"15. When a brand's CEO actively participates on social media, ",{"text":2370,"type":59,"marks":4847},[4848],{"type":68},{"text":4850,"type":59}," of consumers experience a heightened sense of connection to the brand.",{"text":4631,"type":59,"marks":4852},[4853],{"type":1950},{"type":55,"content":4855},[4856,4857,4861,4863],{"text":2199,"type":59},{"text":4858,"type":59,"marks":4859}," 62%",[4860],{"type":68},{"text":4862,"type":59}," of consumers say they're more likely to become repeat customers if a brand engages with them on social media.",{"text":4631,"type":59,"marks":4864},[4865],{"type":1950},{"type":55,"content":4867},[4868,4869,4873,4875],{"text":4527,"type":59},{"text":4870,"type":59,"marks":4871}," 85%",[4872],{"type":68},{"text":4874,"type":59}," of users ignore sponsored content in search engine results.",{"text":4631,"type":59,"marks":4876},[4877],{"type":1950},{"type":55,"content":4879},[4880,4882,4885,4887],{"text":4881,"type":59},"18. ",{"text":2370,"type":59,"marks":4883},[4884],{"type":68},{"text":4886,"type":59}," of consumers will recommend a brand to others if they have a positive experience.",{"text":4631,"type":59,"marks":4888},[4889],{"type":1950},{"type":55,"content":4891},[4892,4894,4898],{"text":4893,"type":59},"The symbiotic relationship between ",{"text":4895,"type":59,"marks":4896},"advertising and branding enhances brand recall",[4897],{"type":68},{"text":4899,"type":59},", provides consistency, and cultivates brand equity. Together, they empower businesses to command premium pricing, attract talent, and forge partnerships, leading to sustainable growth and captivating audiences.",{"type":55,"content":4901},[4902],{"text":4903,"type":59},"This makes it a fruitful partnership with the right marketing technology and automation at the forefront. But is this partnership fruitful for marketers?",{"type":98,"attrs":4905,"content":4906},{"level":100},[4907],{"text":4908,"type":59},"Marketing technology and automation statistics",{"type":55,"content":4910},[4911],{"text":4912,"type":59},"Technology and creativity converge here, empowering us to reimagine possibilities and optimize outcomes. As we peer into this pulsating landscape, we're not just observers but active participants shaping the trajectory of marketing's future.",{"type":76,"attrs":4914},{"id":1849,"body":4915},[4916],{"_uid":4917,"emoji":34,"bgColor":47,"markdown":4918,"component":152},"i-5eeca93e-1a91-4343-b8cd-c31b127db336","Artificial intelligence (AI) integration has been adopted by approximately **68%** of companies in their marketing strategies, enhancing targeting, personalization, and customer service.",{"type":405,"attrs":4920,"content":4921},{"order":407},[4922,4937,4951],{"type":178,"content":4923},[4924],{"type":55,"content":4925},[4926,4928,4932,4933],{"text":4927,"type":59},"By the end of 2023, global spending on marketing technology is estimated to reach ",{"text":4929,"type":59,"marks":4930},"$130 billion",[4931],{"type":68},{"text":243,"type":59},{"text":4934,"type":59,"marks":4935},"10",[4936],{"type":1950},{"type":178,"content":4938},[4939],{"type":55,"content":4940},[4941,4943,4946,4948],{"text":4942,"type":59},"According to a survey, ",{"text":2861,"type":59,"marks":4944},[4945],{"type":68},{"text":4947,"type":59}," of marketing leaders believe marketing automation is essential for success.",{"text":4934,"type":59,"marks":4949},[4950],{"type":1950},{"type":178,"content":4952},[4953],{"type":55,"content":4954},[4955,4957,4961],{"text":4956,"type":59},"Companies that implement marketing automation see an average increase in sales productivity by ",{"text":4958,"type":59,"marks":4959},"14.5%.",[4960],{"type":68},{"text":4934,"type":59,"marks":4962},[4963],{"type":1950},{"type":76,"attrs":4965},{"id":1849,"body":4966},[4967],{"_uid":4968,"markdown":4969,"component":974},"i-d7556a75-9bc2-405b-8f18-4d93b4734444","***80%** of marketers who use automation software generate more leads.*",{"type":55,"content":4971},[4972,4974,4977,4979],{"text":4973,"type":59},"4. Personalized emails generated through marketing automation result in ",{"text":2099,"type":59,"marks":4975},[4976],{"type":68},{"text":4978,"type":59}," higher open rates.",{"text":4934,"type":59,"marks":4980},[4981],{"type":1950},{"type":55,"content":4983},[4984,4986,4990,4992,4998,4999],{"text":4985,"type":59},"5. Over ",{"text":4987,"type":59,"marks":4988},"60%",[4989],{"type":68},{"text":4991,"type":59}," of marketers use automation tools to send ",{"text":4993,"type":59,"marks":4994},"email campaigns",[4995],{"type":131,"attrs":4996},{"href":4997,"uuid":134,"anchor":134,"target":1907,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Femail-design\u002F",{"text":243,"type":59},{"text":4934,"type":59,"marks":5000},[5001],{"type":1950},{"type":55,"content":5003},[5004,5006,5010,5012,5016,5017],{"text":5005,"type":59},"6. Marketing automation leads to a notable enhancement of ",{"text":5007,"type":59,"marks":5008},"14.5%",[5009],{"type":68},{"text":5011,"type":59}," in sales productivity while decreasing marketing overhead by ",{"text":5013,"type":59,"marks":5014},"12.2%",[5015],{"type":68},{"text":243,"type":59},{"text":4934,"type":59,"marks":5018},[5019],{"type":1950},{"type":55,"content":5021},[5022,5024,5027,5029],{"text":5023,"type":59},"7. An overwhelming majority of ",{"text":2357,"type":59,"marks":5025},[5026],{"type":68},{"text":5028,"type":59}," of the most successful users recognize the utmost significance of marketing automation in driving the overall success of their marketing efforts.",{"text":4934,"type":59,"marks":5030},[5031],{"type":1950},{"type":55,"content":5033},[5034,5035,5038,5040],{"text":2933,"type":59},{"text":2201,"type":59,"marks":5036},[5037],{"type":68},{"text":5039,"type":59}," of high-performing companies have implemented marketing automation for three years or longer.",{"text":4934,"type":59,"marks":5041},[5042],{"type":1950},{"type":76,"attrs":5044},{"id":1849,"body":5045},[5046],{"_uid":5047,"emoji":34,"bgColor":47,"markdown":5048,"component":152},"i-94745ec1-b895-492b-afbd-7afdd6501a5d","Marketing technology and automation have revolutionized business growth by **streamlining processes**, optimizing campaigns, and delivering personalized experiences. Marketers can automate tasks, saving time for strategic initiatives and ensuring timely follow-ups and customized messages.",{"type":55,"content":5050},[5051,5053,5057,5059],{"text":5052,"type":59},"9. Marketers using automation software generate ",{"text":5054,"type":59,"marks":5055},"twice as many leads ",[5056],{"type":68},{"text":5058,"type":59},"as those without.",{"text":4934,"type":59,"marks":5060},[5061],{"type":1950},{"type":55,"content":5063},[5064,5065,5069,5071],{"text":4766,"type":59},{"text":5066,"type":59,"marks":5067}," 63%",[5068],{"type":68},{"text":5070,"type":59}," of businesses outsource all or part of their marketing automation strategy planning.",{"text":4934,"type":59,"marks":5072},[5073],{"type":1950},{"type":55,"content":5075},[5076,5078,5082,5083],{"text":5077,"type":59},"11. Marketing automation can help companies to reduce overhead costs by up to ",{"text":5079,"type":59,"marks":5080},"12%",[5081],{"type":68},{"text":243,"type":59},{"text":4934,"type":59,"marks":5084},[5085],{"type":1950},{"type":55,"content":5087},[5088,5090,5093,5095],{"text":5089,"type":59},"12.",{"text":4870,"type":59,"marks":5091},[5092],{"type":68},{"text":5094,"type":59}," of marketers using marketing automation tools feel they must use the technology's full potential.",{"text":4934,"type":59,"marks":5096},[5097],{"type":1950},{"type":55,"content":5099},[5100,5102,5106,5108],{"text":5101,"type":59},"13. Companies that nurture leads with marketing automation see a ",{"text":5103,"type":59,"marks":5104},"451%",[5105],{"type":68},{"text":5107,"type":59}," increase in qualified leads.",{"text":4934,"type":59,"marks":5109},[5110],{"type":1950},{"type":55,"content":5112},[5113,5115,5119,5121,5125,5127],{"text":5114,"type":59},"14. Approximately ",{"text":5116,"type":59,"marks":5117},"51%",[5118],{"type":68},{"text":5120,"type":59}," of companies have already implemented marketing automation, while ",{"text":5122,"type":59,"marks":5123},"58%",[5124],{"type":68},{"text":5126,"type":59}," have expressed intentions to adopt it soon.",{"text":4934,"type":59,"marks":5128},[5129],{"type":1950},{"type":55,"content":5131},[5132,5134,5138,5139],{"text":5133,"type":59},"15. Marketing automation can increase conversion rates by more than ",{"text":5135,"type":59,"marks":5136},"77%",[5137],{"type":68},{"text":243,"type":59},{"text":4934,"type":59,"marks":5140},[5141],{"type":1950},{"type":55,"content":5143},[5144,5146,5149,5151],{"text":5145,"type":59},"16. Email marketing is the most popular use case for marketing automation, with ",{"text":2151,"type":59,"marks":5147},[5148],{"type":68},{"text":5150,"type":59}," of companies using it.",{"text":4934,"type":59,"marks":5152},[5153],{"type":1950},{"type":55,"content":5155},[5156,5158],{"text":5157,"type":59},"17. Marketing automation will continue to thrive as more marketers turn to technology to improve better and understand their customers’ journey. Within the next ten years, there will be unprecedented growth within the marketing automation and AI fields.",{"text":4934,"type":59,"marks":5159},[5160],{"type":1950},{"type":98,"attrs":5162,"content":5163},{"level":168},[5164],{"text":5165,"type":59},"The regional demand for marketing automation market growth analysis (2023-2033)",{"type":76,"attrs":5167},{"id":1849,"body":5168},[5169],{"_uid":5170,"content":5171,"component":1093,"showHeader":1094},"i-d7e3f3a8-b279-4035-a714-d585cddbcb53",{"tbody":5172,"thead":5218,"fieldtype":1092},[5173,5182,5191,5200,5209],{"_uid":5174,"body":5175,"component":1033},"b4e1b20c-8e92-41c3-8da2-0a5a2015496b",[5176,5179],{"_uid":5177,"value":5178,"component":1026},"dd341c7c-136c-4aee-9b0b-e7eef35daf40","The United States",{"_uid":5180,"value":5181,"component":1026},"0afccd9c-b2cf-4d11-82dc-792d208425c8","12.1%",{"_uid":5183,"body":5184,"component":1033},"256349f1-5a76-4335-9b1a-6b6b03b9f161",[5185,5188],{"_uid":5186,"value":5187,"component":1026},"a3540a93-fa8c-44de-9c93-134d1690dd4f","The United Kingdom",{"_uid":5189,"value":5190,"component":1026},"5badcc9e-c5df-463d-ab9e-c60dbd051d5d","11.3%",{"_uid":5192,"body":5193,"component":1033},"ab061fed-7043-4547-8577-a65e3cd1f9c6",[5194,5197],{"_uid":5195,"value":5196,"component":1026},"6a019258-eabb-4329-b0ed-b0e396654521","China",{"_uid":5198,"value":5199,"component":1026},"1cb0a279-556e-428d-a731-ddf6ce13da6c","11.6%",{"_uid":5201,"body":5202,"component":1033},"0dc9a6cc-9b8d-43f2-8bbe-4d1715018e27",[5203,5206],{"_uid":5204,"value":5205,"component":1026},"8ddc1bef-0fff-4d1e-bdb7-d40e691b6896","Japan",{"_uid":5207,"value":5208,"component":1026},"bfe1cca3-23ab-4039-b200-a8badcd910c8","10.6%",{"_uid":5210,"body":5211,"component":1033},"2d7a2321-f7f9-4822-bb99-44d2fca51e63",[5212,5215],{"_uid":5213,"value":5214,"component":1026},"724b3cdd-6584-4a40-be35-81ea6bbc2804","South Korea",{"_uid":5216,"value":5217,"component":1026},"29154938-48a7-4e0f-af64-7b23b5d4ade8","9.9%",[5219,5222],{"_uid":5220,"value":5221,"component":1085},"99ff5d64-f7e9-407d-a616-16b84a3b2351","Region",{"_uid":5223,"value":5224,"component":1085},"0f9e705e-fac3-4080-a023-c890ab2d926e","Percentage (%)",{"type":55,"content":5226},[5227,5228,5232,5234],{"text":4881,"type":59},{"text":5229,"type":59,"marks":5230},"74%",[5231],{"type":68},{"text":5233,"type":59}," of marketers believe personalization increases customer engagement and drives better results.",{"text":4934,"type":59,"marks":5235},[5236],{"type":1950},{"type":55,"content":5238},[5239,5241,5244,5245,5248,5250],{"text":5240,"type":59},"19. On average, ",{"text":5116,"type":59,"marks":5242},[5243],{"type":68},{"text":5120,"type":59},{"text":5122,"type":59,"marks":5246},[5247],{"type":68},{"text":5249,"type":59}," plan to adopt it within the upcoming year.",{"text":4934,"type":59,"marks":5251},[5252],{"type":1950},{"type":55,"content":5254},[5255,5257,5260,5262],{"text":5256,"type":59},"20. Marketing automation can save businesses up to ",{"text":2268,"type":59,"marks":5258},[5259],{"type":68},{"text":5261,"type":59}," of their time on repetitive tasks.",{"text":4934,"type":59,"marks":5263},[5264],{"type":1950},{"type":55,"content":5266},[5267,5268,5271,5273],{"text":2279,"type":59},{"text":4768,"type":59,"marks":5269},[5270],{"type":68},{"text":5272,"type":59}," of marketers who use automation software feel that it helps them to achieve their goals.",{"text":4934,"type":59,"marks":5274},[5275],{"type":1950},{"type":76,"attrs":5277},{"id":1849,"body":5278},[5279],{"_uid":5280,"emoji":34,"bgColor":47,"markdown":5281,"component":152},"i-5a89c539-4765-484a-943a-96d9a70e9c36","A significant majority of **73%** of marketers affirm that email marketing plays a vital role in the success of their business, and automation plays a pivotal role in enhancing its efficiency.10",{"type":55,"content":5283},[5284,5286,5289,5291],{"text":5285,"type":59},"22. Companies that automate lead management see a ",{"text":2250,"type":59,"marks":5287},[5288],{"type":68},{"text":5290,"type":59}," or more increase in revenue within six to nine months.",{"text":4934,"type":59,"marks":5292},[5293],{"type":1950},{"type":55,"content":5295},[5296,5298,5302,5303],{"text":5297,"type":59},"23. Marketing automation can help improve customer retention rates by ",{"text":5299,"type":59,"marks":5300},"35%",[5301],{"type":68},{"text":243,"type":59},{"text":4934,"type":59,"marks":5304},[5305],{"type":1950},{"type":55,"content":5307},[5308,5309,5312,5314],{"text":3154,"type":59},{"text":4529,"type":59,"marks":5310},[5311],{"type":68},{"text":5313,"type":59}," of marketers say that marketing automation is vital for the success of their overall marketing across channels.",{"text":4934,"type":59,"marks":5315},[5316],{"type":1950},{"type":55,"content":5318},[5319,5321,5324,5326],{"text":5320,"type":59},"25. By implementing marketing automation, B2B marketers observe a substantial ",{"text":2250,"type":59,"marks":5322},[5323],{"type":68},{"text":5325,"type":59}," increase in their sales pipeline contribution.",{"text":4934,"type":59,"marks":5327},[5328],{"type":1950},{"type":55,"content":5330},[5331,5333,5337,5339],{"text":5332,"type":59},"26.",{"text":5334,"type":59,"marks":5335}," 82%",[5336],{"type":68},{"text":5338,"type":59}," of marketers who use automation software see increased email open rates.",{"text":4934,"type":59,"marks":5340},[5341],{"type":1950},{"type":55,"content":5343},[5344,5346,5350,5351],{"text":5345,"type":59},"27. Marketing automation technology has increased marketing ROI by ",{"text":5347,"type":59,"marks":5348},"30%",[5349],{"type":68},{"text":243,"type":59},{"text":4934,"type":59,"marks":5352},[5353],{"type":1950},{"type":76,"attrs":5355},{"id":1849,"body":5356},[5357],{"src":5358,"_uid":5359,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FNB7b-7r4MF0","i-61153403-57a6-4da6-86ef-1091ee0f21e4",{"type":55,"content":5361},[5362,5366],{"text":5363,"type":59,"marks":5364},"Analytics capabilities allow real-time measurement",[5365],{"type":68},{"text":5367,"type":59},", data-backed decisions, and predictive insights to anticipate customer needs. Seamless integration and collaboration across teams and channels enhance efficiency and create cohesive brand experiences.",{"type":55,"content":5369},[5370,5372,5376],{"text":5371,"type":59},"By leveraging technology, businesses can ",{"text":5373,"type":59,"marks":5374},"optimize marketing efforts",[5375],{"type":68},{"text":5377,"type":59},", engage customers, and gain a competitive edge in today's marketplace.",{"type":98,"attrs":5379,"content":5380},{"level":100},[5381],{"text":5382,"type":59},"Marketing trends and future predictions statistics",{"type":55,"content":5384},[5385,5387,5391],{"text":5386,"type":59},"As we navigate the ever-evolving marketing world, keeping an eye on ",{"text":5388,"type":59,"marks":5389},"current trends and future predictions is crucial",[5390],{"type":68},{"text":243,"type":59},{"type":55,"content":5393},[5394],{"text":5395,"type":59},"Understanding these trends and predictions will help you stay ahead of the curve, allowing you to adapt your marketing strategies proactively for the changing landscape.",{"type":405,"attrs":5397,"content":5398},{"order":407},[5399,5418,5427],{"type":178,"content":5400},[5401],{"type":55,"content":5402},[5403,5405,5408,5410,5413,5414],{"text":5404,"type":59},"By 2026, it's predicted that ",{"text":2237,"type":59,"marks":5406},[5407],{"type":68},{"text":5409,"type":59}," of businesses will use personalized marketing strategies, focusing on user-specific content, which can increase sales by ",{"text":2760,"type":59,"marks":5411},[5412],{"type":68},{"text":243,"type":59},{"text":5415,"type":59,"marks":5416},"11",[5417],{"type":1950},{"type":178,"content":5419},[5420],{"type":55,"content":5421},[5422,5424],{"text":5423,"type":59},"With voice-activated AI technologies becoming more common, it's expected that in 2025, over half of all online searches will be through voice search.",{"text":5415,"type":59,"marks":5425},[5426],{"type":1950},{"type":178,"content":5428},[5429],{"type":55,"content":5430},[5431,5433,5437,5439],{"text":5432,"type":59},"By 2027, AI will drive an additional ",{"text":5434,"type":59,"marks":5435},"$14 trillion",[5436],{"type":68},{"text":5438,"type":59}," in sales revenue globally.",{"text":5415,"type":59,"marks":5440},[5441],{"type":1950},{"type":76,"attrs":5443},{"id":1849,"body":5444},[5445],{"_uid":5446,"source":5447,"component":2415},"i-cf2f4800-0476-45b0-9cc3-6cb05cea1967","\u003Cblockquote class=\"twitter-tweet\">\u003Cp lang=\"en\" dir=\"ltr\">AI is a game-changer for marketing.\u003Cbr>\u003Cbr>I just made this promo video using AI in a few seconds.\u003Cbr>\u003Cbr>It's super easy.\u003Cbr>\u003Cbr>Here's how to easily make attention-grabbing videos for Free: 👇 \u003Ca href=\"https:\u002F\u002Ft.co\u002F7yyXm88tDe\">pic.twitter.com\u002F7yyXm88tDe\u003C\u002Fa>\u003C\u002Fp>— Barsee 🐶 (@heyBarsee) \u003Ca href=\"https:\u002F\u002Ftwitter.com\u002FheyBarsee\u002Fstatus\u002F1670428443555627010?ref_src=twsrc%5Etfw\">June 18, 2023\u003C\u002Fa>\u003C\u002Fblockquote> \u003Cscript async src=\"https:\u002F\u002Fplatform.twitter.com\u002Fwidgets.js\" charset=\"utf-8\">\u003C\u002Fscript> ",{"type":55,"content":5449},[5450,5452,5456,5458],{"text":5451,"type":59},"4. These technologies are predicted to significantly impact the marketing industry by 2026, generating ",{"text":5453,"type":59,"marks":5454},"$30 billion",[5455],{"type":68},{"text":5457,"type":59}," in revenue.",{"text":5415,"type":59,"marks":5459},[5460],{"type":1950},{"type":55,"content":5462},[5463,5465,5468,5470],{"text":5464,"type":59},"5. In 2027, mobile advertising will represent over ",{"text":2268,"type":59,"marks":5466},[5467],{"type":68},{"text":5469,"type":59}," of total digital ad spend.",{"text":5415,"type":59,"marks":5471},[5472],{"type":1950},{"type":55,"content":5474},[5475,5477,5480,5482],{"text":5476,"type":59},"6. It's predicted that by 2025, over ",{"text":2151,"type":59,"marks":5478},[5479],{"type":68},{"text":5481,"type":59}," of all marketing budgets will be spent on digital channels that can track the return on investment (ROI).",{"text":5415,"type":59,"marks":5483},[5484],{"type":1950},{"type":55,"content":5486},[5487,5489,5493,5495],{"text":5488,"type":59},"7. The influencer marketing industry is projected to reach ",{"text":5490,"type":59,"marks":5491},"$15 billion ",[5492],{"type":68},{"text":5494,"type":59},"by 2026 as more businesses invest in influencer collaborations for their marketing strategies.",{"text":5415,"type":59,"marks":5496},[5497],{"type":1950},{"type":55,"content":5499},[5500,5502,5506,5508],{"text":5501,"type":59},"8. By 2027, the average internet user will spend ",{"text":5503,"type":59,"marks":5504},"100 minutes daily",[5505],{"type":68},{"text":5507,"type":59}," watching online videos.",{"text":5415,"type":59,"marks":5509},[5510],{"type":1950},{"type":76,"attrs":5512},{"id":1849,"body":5513},[5514],{"_uid":5515,"emoji":34,"bgColor":47,"markdown":5516,"component":152},"i-7fd79ca9-1393-4d0a-b02f-cf0e5b0e275a","Staying ahead is crucial for businesses to thrive in the rapidly changing marketing landscape. Exciting trends emerge, including personalized marketing, **leveraging data to tailor campaigns** and enhance brand experiences. Influencer marketing gains momentum as consumers trust influencers for authentic recommendations.",{"type":55,"content":5518},[5519,5521,5524,5526],{"text":5520,"type":59},"9. Over ",{"text":2370,"type":59,"marks":5522},[5523],{"type":68},{"text":5525,"type":59}," of consumers will shop directly on social media by 2025.",{"text":5415,"type":59,"marks":5527},[5528],{"type":1950},{"type":55,"content":5530},[5531,5533,5537,5539],{"text":5532,"type":59},"10. Companies focusing on CX are expected to see a ",{"text":5534,"type":59,"marks":5535},"15-20%",[5536],{"type":68},{"text":5538,"type":59}," increase in customer retention by 2026.",{"text":5415,"type":59,"marks":5540},[5541],{"type":1950},{"type":55,"content":5543},[5544,5546,5550,5552],{"text":5545,"type":59},"11. The chatbot market is set to exceed ",{"text":5547,"type":59,"marks":5548},"$1.34 billion",[5549],{"type":68},{"text":5551,"type":59}," by 2024, providing real-time assistance to customers 24\u002F7.",{"text":5415,"type":59,"marks":5553},[5554],{"type":1950},{"type":55,"content":5556},[5557,5559,5562,5564],{"text":5558,"type":59},"12. It's predicted that by 2026, brands with solid sustainability claims will see a ",{"text":2760,"type":59,"marks":5560},[5561],{"type":68},{"text":5563,"type":59}," increase in consumer trust.",{"text":5415,"type":59,"marks":5565},[5566],{"type":1950},{"type":55,"content":5568},[5569,5571,5575,5577,5580,5582],{"text":5570,"type":59},"13. Brands",{"text":5572,"type":59,"marks":5573}," leveraging user-generated content ",[5574],{"type":68},{"text":5576,"type":59},"are expected to see a ",{"text":2760,"type":59,"marks":5578},[5579],{"type":68},{"text":5581,"type":59}," increase in conversions by 2025.",{"text":5415,"type":59,"marks":5583},[5584],{"type":1950},{"type":55,"content":5586},[5587,5589,5593,5595,5599,5601],{"text":5588,"type":59},"14. ",{"text":5590,"type":59,"marks":5591},"81% ",[5592],{"type":68},{"text":5594,"type":59},"of businesses are projected to incorporate content marketing as a ",{"text":5596,"type":59,"marks":5597},"pivotal strategy component",[5598],{"type":68},{"text":5600,"type":59}," by 2026.",{"text":5415,"type":59,"marks":5602},[5603],{"type":1950},{"type":76,"attrs":5605},{"id":1849,"body":5606},[5607],{"_uid":5608,"emoji":34,"bgColor":47,"markdown":5609,"component":152},"i-d938ec9f-25a3-4c92-8871-48d7861658e4","With the widespread adoption of 5G, marketers can **deliver higher-quality content faster** and more reliably than ever by 2025.11",{"type":55,"content":5611},[5612,5614,5617,5619],{"text":5613,"type":59},"15. By 2026, ",{"text":2151,"type":59,"marks":5615},[5616],{"type":68},{"text":5618,"type":59}," of online marketing will use behavioral data to target consumers.",{"text":5415,"type":59,"marks":5620},[5621],{"type":1950},{"type":55,"content":5623},[5624,5626,5630,5632,5636,5638],{"text":5625,"type":59},"16. Businesses with ",{"text":5627,"type":59,"marks":5628},"well-defined omnichannel strategies",[5629],{"type":68},{"text":5631,"type":59}," are expected to retain, on average, ",{"text":5633,"type":59,"marks":5634},"89%",[5635],{"type":68},{"text":5637,"type":59}," of their customers by 2026.",{"text":5415,"type":59,"marks":5639},[5640],{"type":1950},{"type":55,"content":5642},[5643,5645,5649,5651],{"text":5644,"type":59},"17. The neuromarketing sector is predicted to reach ",{"text":5646,"type":59,"marks":5647},"$4 billion ",[5648],{"type":68},{"text":5650,"type":59},"by 2027.",{"text":5415,"type":59,"marks":5652},[5653],{"type":1950},{"type":55,"content":5655},[5656,5658,5662,5664,5667],{"text":5657,"type":59},"18. By 2025, blockchain technology will reduce ad fraud, increase transparency, and create a market value of ",{"text":5659,"type":59,"marks":5660},"$2 billion",[5661],{"type":68},{"text":5663,"type":59}," in the advertising industry.",{"text":5415,"type":59,"marks":5665},[5666],{"type":1950},{"text":5668,"type":59},"spending",{"type":55,"content":5670},[5671,5673,5676,5678],{"text":5672,"type":59},"19. In 2027, podcast ad spending is projected to exceed ",{"text":5659,"type":59,"marks":5674},[5675],{"type":68},{"text":5677,"type":59},", doubling its value in 2021.",{"text":5415,"type":59,"marks":5679},[5680],{"type":1950},{"type":76,"attrs":5682},{"id":1849,"body":5683},[5684],{"_uid":5685,"markdown":5686,"component":974},"i-ef0f85fa-4ea7-40af-86c7-367fa60d6d5c","*Brands focusing on diverse representation in their campaigns are expected to see a **25%** increase in consumer engagement by 2025.*",{"type":55,"content":5688},[5689,5691,5694,5696],{"text":5690,"type":59},"20. With an increased focus on privacy, marketers prioritizing data privacy are expected to gain a ",{"text":2760,"type":59,"marks":5692},[5693],{"type":68},{"text":5695,"type":59}," increase in consumer trust by 2027.",{"text":5415,"type":59,"marks":5697},[5698],{"type":1950},{"type":55,"content":5700},[5701,5703,5706,5708,5712,5714],{"text":5702,"type":59},"21. By 2026, over ",{"text":2080,"type":59,"marks":5704},[5705],{"type":68},{"text":5707,"type":59}," of successful brands will ",{"text":5709,"type":59,"marks":5710},"utilize micro-moments",[5711],{"type":68},{"text":5713,"type":59}," for their marketing strategies, aiming to provide immediate information to users.",{"text":5415,"type":59,"marks":5715},[5716],{"type":1950},{"type":55,"content":5718},[5719,5721,5724,5726],{"text":5720,"type":59},"22. This will account for ",{"text":5229,"type":59,"marks":5722},[5723],{"type":68},{"text":5725,"type":59}," of all ad revenue in 2025 as consumers prefer seamless online experiences.",{"text":5415,"type":59,"marks":5727},[5728],{"type":1950},{"type":55,"content":5730},[5731,5733,5736,5738,5741,5743],{"text":5732,"type":59},"23. By 2027, the proportion of marketers who concur that interactive content effectively educates buyers will increase to ",{"text":1977,"type":59,"marks":5734},[5735],{"type":68},{"text":5737,"type":59},", up from the ",{"text":2370,"type":59,"marks":5739},[5740],{"type":68},{"text":5742,"type":59}," consensus in 2021.",{"text":5415,"type":59,"marks":5744},[5745],{"type":1950},{"type":55,"content":5747},[5748,5750,5753,5755],{"text":5749,"type":59},"24. By 2025, programmatic advertising will account for over ",{"text":2910,"type":59,"marks":5751},[5752],{"type":68},{"text":5754,"type":59}," of all digital advertising spending.",{"text":5415,"type":59,"marks":5756},[5757],{"type":1950},{"type":55,"content":5759},[5760,5762,5766,5768],{"text":5761,"type":59},"25. The geofencing market is projected to reach ",{"text":5763,"type":59,"marks":5764},"$2.4 billion",[5765],{"type":68},{"text":5767,"type":59}," by 2023, providing businesses with a powerful tool to target consumers based on location.",{"text":5415,"type":59,"marks":5769},[5770],{"type":1950},{"type":55,"content":5772},[5773,5775,5779,5781],{"text":5774,"type":59},"26. Live streaming will account for ",{"text":5776,"type":59,"marks":5777},"20% ",[5778],{"type":68},{"text":5780,"type":59},"of all internet video traffic by 2027.",{"text":5415,"type":59,"marks":5782},[5783],{"type":1950},{"type":55,"content":5785},[5786,5788,5794,5796,5799,5800],{"text":5787,"type":59},"27. By 2025, ",{"text":5789,"type":59,"marks":5790},"AI-powered",[5791],{"type":131,"attrs":5792},{"href":5793,"uuid":134,"anchor":134,"target":1907,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fbest-ai-art-generators\u002F",{"text":5795,"type":59}," SEO tools will improve organic search traffic by ",{"text":2099,"type":59,"marks":5797},[5798],{"type":68},{"text":243,"type":59},{"text":5415,"type":59,"marks":5801},[5802],{"type":1950},{"type":55,"content":5804},[5805,5807,5810,5812],{"text":5806,"type":59},"28. By 2027, ",{"text":2268,"type":59,"marks":5808},[5809],{"type":68},{"text":5811,"type":59}," of all B2B lead generation will come from LinkedIn, making it the leading platform for B2B marketers.",{"text":5415,"type":59,"marks":5813},[5814],{"type":1950},{"type":55,"content":5816},[5817,5819,5823],{"text":5818,"type":59},"Emerging technologies like AR and VR revolutionize marketing experiences, offering ",{"text":5820,"type":59,"marks":5821},"immersive and interactive campaigns",[5822],{"type":68},{"text":5824,"type":59},". Sustainability and social responsibility become prominent as brands align with consumer values for increased loyalty. Voice search and intelligent devices expand, requiring SEO adaptation and innovative engagement strategies.",{"type":55,"content":5826},[5827],{"text":5828,"type":59},"By embracing these trends, businesses can navigate the future, drive growth, and solidify their leadership position.",{"type":76,"attrs":5830},{"id":1849,"body":5831},[5832],{"_uid":5833,"title":82,"button":5834,"component":94,"description":95,"backgroundColor":96},"i-221d257d-435c-4e6d-8dde-d56a216a1601",[5835],{"_uid":5836,"icon":34,"link":5837,"size":90,"text":91,"type":92,"component":93},"8afcdbfa-f47f-483e-a934-c6a870ad2cfc",{"id":1891,"url":34,"linktype":1892,"fieldtype":89,"cached_url":1893,"story":5838},{"name":1895,"id":1896,"uuid":1891,"slug":1893,"url":1893,"full_slug":1893,"_stopResolving":1094},{"type":98,"attrs":5840,"content":5841},{"level":100},[5842,5844],{"text":5843,"type":59},"Frequently asked questions",{"type":5845},"hard_break",{"type":76,"attrs":5847},{"id":5848,"body":5849},"3f39bfad-7988-4054-8693-e638ff73b3fb",[5850],{"_uid":5851,"component":1609,"questions":5852},"i-b11fb21a-c6fe-4c3d-8172-7f239eb6e9c5",[5853,5873,5888,5903,5918],{"name":5854,"created_at":5855,"published_at":5856,"updated_at":5855,"id":5857,"uuid":5858,"content":5859,"slug":5865,"full_slug":5866,"sort_by_date":134,"position":5867,"tag_list":5868,"is_startpage":16,"parent_id":5869,"meta_data":134,"group_id":5870,"first_published_at":5871,"release_id":134,"lang":1636,"path":134,"alternates":5872,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"What are the critical components of a marketing strategy?","2024-11-19T09:54:02.666Z","2024-12-09T16:19:15.000Z",580916463,"a4f33eaa-54dd-4d6f-ba60-1ef03584de10",{"_uid":5860,"title":5854,"answer":5861,"category":5862,"component":5863,"readMoreLink":5864,"hideFromFaqPage":1094,"showReadMoreLink":16},"ce73d240-0f6d-4ebe-8961-bd19fc1f8c47","Key components include understanding the target audience, setting clear goals and objectives, deciding on the marketing mix (Product, Price, Place, Promotion), creating a unique selling proposition (USP), and implementing tracking metrics to measure success.","Blog","Question",{"id":34,"url":34,"linktype":1892,"fieldtype":89,"cached_url":34},"what-are-the-critical-components-of-a-marketing-strategy","faq\u002Fblog-faqs\u002Fblog-faq-generated\u002Fwhat-are-the-critical-components-of-a-marketing-strategy",-2590,[],580879771,"0e3c1e59-d5e0-49ca-9c81-b18ee0ff898e","2024-12-09T16:19:15.569Z",[],{"name":5874,"created_at":5875,"published_at":5856,"updated_at":5875,"id":5876,"uuid":5877,"content":5878,"slug":5882,"full_slug":5883,"sort_by_date":134,"position":5884,"tag_list":5885,"is_startpage":16,"parent_id":5869,"meta_data":134,"group_id":5886,"first_published_at":5871,"release_id":134,"lang":1636,"path":134,"alternates":5887,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"What is the difference between B2B and B2C marketing?","2024-11-19T09:54:04.055Z",580916496,"40406577-89da-485a-a7cb-12e80dbaa22c",{"_uid":5879,"title":5874,"answer":5880,"category":5862,"component":5863,"readMoreLink":5881,"hideFromFaqPage":1094,"showReadMoreLink":16},"c9c64ac2-b03e-4ddb-b906-f90fa70c3443","B2B (business-to-business) marketing involves selling products or services from one business to another, whereas B2C (business-to-consumer) marketing refers to selling directly to consumers. The strategies and tactics used in these two types of marketing can differ significantly based on the needs and behaviors of the target audience.",{"id":34,"url":34,"linktype":1892,"fieldtype":89,"cached_url":34},"what-is-the-difference-between-b2b-and-b2c-marketing","faq\u002Fblog-faqs\u002Fblog-faq-generated\u002Fwhat-is-the-difference-between-b2b-and-b2c-marketing",-2600,[],"5dba50b5-f6c7-4d59-a69a-6480d0e55e41",[],{"name":5889,"created_at":5890,"published_at":5856,"updated_at":5890,"id":5891,"uuid":5892,"content":5893,"slug":5897,"full_slug":5898,"sort_by_date":134,"position":5899,"tag_list":5900,"is_startpage":16,"parent_id":5869,"meta_data":134,"group_id":5901,"first_published_at":5871,"release_id":134,"lang":1636,"path":134,"alternates":5902,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"How can I measure the success of my marketing campaign?","2024-11-19T09:54:05.702Z",580916543,"f7836172-d6b9-4258-a408-f13ee243e53d",{"_uid":5894,"title":5889,"answer":5895,"category":5862,"component":5863,"readMoreLink":5896,"hideFromFaqPage":1094,"showReadMoreLink":16},"613afc41-dc79-4ece-b8d5-41da4946f6cb","You can measure the success of your marketing campaign using various metrics like conversion rates, click-through rates, cost per acquisition, return on investment (ROI), social media engagement, website traffic, and so forth.",{"id":34,"url":34,"linktype":1892,"fieldtype":89,"cached_url":34},"how-can-i-measure-the-success-of-my-marketing-campaign","faq\u002Fblog-faqs\u002Fblog-faq-generated\u002Fhow-can-i-measure-the-success-of-my-marketing-campaign",-2610,[],"cae79495-f5f6-48ba-b0c0-801ff6db970a",[],{"name":5904,"created_at":5905,"published_at":5856,"updated_at":5905,"id":5906,"uuid":5907,"content":5908,"slug":5912,"full_slug":5913,"sort_by_date":134,"position":5914,"tag_list":5915,"is_startpage":16,"parent_id":5869,"meta_data":134,"group_id":5916,"first_published_at":5871,"release_id":134,"lang":1636,"path":134,"alternates":5917,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"What is the role of SEO in digital marketing?","2024-11-19T09:54:07.156Z",580916554,"a8fab74e-207e-46fe-aef4-7242fb60d081",{"_uid":5909,"title":5904,"answer":5910,"category":5862,"component":5863,"readMoreLink":5911,"hideFromFaqPage":1094,"showReadMoreLink":16},"e96bcc86-ec38-422e-8992-d7466197fef6","SEO (Search Engine Optimization) is a critical aspect of digital marketing. 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Select “All templates” to explore the three collections: Business, Events, and Social Media.\n- Templates are displayed as thumbnails, offering a quick preview of their style and layout.\n- Tap on your chosen template to see it in full. You can zoom in on this preview screen to see all the details.\n- Tap the “Use Template” button to open it in the Editor.\n\n**How to edit Linearity Templates**\n\nIt’s important to remember that all the elements within our templates are fully customizable, so feel free to use as much or as little of the already existing layout, colors, fonts, images, and shapes as desired.\n\nChange up the colors, add your own message with the Text Tool, and swap out any images with your won.\n\nYou can also tap into other intuitive features, such as [**AI backgrounds**](\u002Ffeatures\u002Fai-backgrounds),[ ](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fai-backgrounds\u002F)the [**Brush Tool**](\u002Ffeatures\u002Fbrush-tool), [**Pen Tool**](\u002Ffeatures\u002Fpen-tool), [**Shape Builder**](\u002Ffeatures\u002Fshape-builder), [**Auto Trace**,](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fauto-trace) and more to add even more personal touches to each template.\n\nIn Linearity Move you can also use [**Auto animate**](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fauto-animate\u002F), [**GIF export**](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fgif-export), Animation presets and [**Design and animate mode**](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fdesign-vs-animate-mode\u002F)[.](\u002Ffeatures\u002Fdesign-vs-animate-mode) Let our templates be the starting point for your limitless creativity!\n\n**Don't have Linearity Curve or Move yet?** Quickly download them to start using templates. 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Unless elements have been separated into layers or masks, the objects inside a flat image are not independent design components.",{"type":55,"attrs":8497,"content":8498},{"textAlign":134},[8499],{"type":8470,"attrs":8500},{"id":8501,"alt":34,"src":8502,"title":34,"source":34,"copyright":34,"meta_data":8503},210041378151062,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F2934x1834\u002F9d517845db\u002Fimage-blog-1.png",{"size":8504},"2934x1834",{"type":98,"attrs":8506,"content":8507},{"level":168,"textAlign":134},[8508],{"text":8509,"type":59},"Editing paths",{"type":55,"attrs":8511,"content":8512},{"textAlign":134},[8513],{"text":8514,"type":59},"Vector editing works at the object and geometry level. A designer can select a shape, move its anchor points, change its fill, adjust a stroke, or reuse it elsewhere. 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