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design has led to many breakthroughs in the world of design.","text",{"type":52,"content":58},[59],{"text":60,"type":56},"It has boosted the international standards of products and interfaces, expanded creative opportunities in design, and assisted the evolution of technology in recent 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of Webpage Illustration","tubik","BlogComponentReference","Anatomy of Webpage Illustration designed by tubik. Connect with them on Dribbble; the global community for designers and creative professionals.",{"type":52,"content":94},[95],{"text":96,"type":56},"User-centered design helps both consumers and companies in the design of products by creating solutions that accommodate both. By compiling diverse design teams of all sorts of field experts, companies can develop solutions to problems potential users are experiencing without even being fully aware of it or unable to envision solutions to their problems and limitations.",{"type":52,"content":98},[99],{"text":100,"type":56},"Usability is at the forefront of this design process. Each step is geared towards maximizing the design team’s ability to create a satisfying and efficient experience. In this article, we'll learn more about the key principles of UCD, why it's important, and some tips for implementing a design that targets your primary users.",{"type":62,"attrs":102},{"id":103,"body":104},"e3842dd8-2b54-4575-824c-05c8d720231a",[105],{"_uid":106,"title":107,"button":108,"component":117,"description":118,"backgroundColor":119},"i-16685c06-d9a5-421a-a66b-aa188c36a10f","Jumpstart your ideas with Linearity Curve\n",[109],{"_uid":110,"icon":32,"link":111,"size":113,"text":114,"type":115,"component":116},"21d79f8f-9e84-41b8-8233-3fb11f8f8e5a",{"id":32,"url":112,"linktype":70,"fieldtype":71,"cached_url":112},"https:\u002F\u002Fwww.linearity.io\u002Fget-started","medium","Get Started","whiteFill","BaseButton","BlogComponentCta","Take your designs to the next level.\n\n","orange",{"type":121,"attrs":122,"content":124},"heading",{"level":123},2,[125],{"text":126,"type":56,"marks":127},"What is UCD?",[128],{"type":129},"bold",{"type":62,"attrs":131},{"id":103,"body":132},[133,150],{"_uid":134,"asset":135,"component":148,"description":149},"i-d657178d-b7e4-4f14-97b6-f06765a2c63f",[136],{"_uid":137,"asset":138,"device":146,"component":147},"de266a12-16a2-4a84-9c21-212bec1b8969",[139],{"_uid":140,"image":141,"imageAlt":145,"component":37},"37950ecd-7816-4c49-891c-1eb8c931a40b",{"id":142,"alt":32,"name":32,"focus":32,"title":32,"source":32,"filename":143,"copyright":32,"fieldtype":34,"meta_data":144,"is_external_url":15},17435081,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1910x1484\u002F6afc938319\u002F613a318735d48d62ada90a60_user-centered-design.jpg",{},"Blog Image","none","DeviceMockup","BlogComponentImage","Image Source: [Unsplash](https:\u002F\u002Funsplash.com\u002Fphotos\u002FfIq0tET6llw)",{"_uid":151,"emoji":32,"bgColor":44,"markdown":152,"component":153},"i-94a15617-3371-4b83-a271-6f9a08837bd2","User-centered design (or user-centric design) is a design process geared towards maximizing usability by creating design solutions based on the experience and requirements of the user.","BlogComponentDisclaimer",{"type":52,"content":155},[156],{"text":157,"type":56},"It is an iterative design process that relies heavily on feedback and data about the user's experience to create solutions that work for both potential consumers and the business. It’s common in the generative methods of digital products and especially crucial in UX\u002FUI design.",{"type":52,"content":159},[160],{"text":161,"type":56},"For example, a design team that needs to create a user-friendly website interface will apply the UCD design guidelines to generate and refine a solution based on the user's point of view, needs, and desires.",{"type":52,"content":163},[164],{"text":165,"type":56},"A prototype will go through quality testing and be worked on in collaboration with users through feedback and deep analysis of their experience and behaviors, which will influence decisions about product features.",{"type":52,"content":167},[168],{"text":169,"type":56},"User-centered design efforts are sometimes confused with human-centered design. While human-centered design involves putting humans at the center of the process of product design to accommodate them, human-centered design is more geared towards solving social problems and helping society and communities. On the other hand, user-centered design is more focused on creating usability solutions.",{"type":121,"attrs":171,"content":172},{"level":123},[173],{"text":174,"type":56,"marks":175},"Why is UCD important?",[176],{"type":129},{"type":52,"content":178},[179],{"text":180,"type":56},"User experience is valuable in product design (particularly in digital products like app design), web and interface design, and marketing. Designer Frank Chimero was on point when he said, \"People ignore design that ignores people.\"",{"type":62,"attrs":182},{"id":64,"body":183},[184],{"_uid":185,"link":186,"logo":188,"name":80,"image":193,"title":201,"author":202,"component":91,"description":203},"i-bd03078b-0e45-4878-9f78-039a9750e426",{"id":32,"url":187,"linktype":70,"fieldtype":71,"cached_url":187},"https:\u002F\u002Fdribbble.com\u002Fshots\u002F16114449-Magic-of-UX-Design?utm_source=Clipboard_Shot&utm_campaign=tubik_arts&utm_content=Magic%20of%20UX%20Design&utm_medium=Social_Share&utm_source=Clipboard_Shot&utm_campaign=tubik_arts&utm_content=Magic%20of%20UX%20Design&utm_medium=Social_Share",[189],{"_uid":190,"image":191,"imageAlt":79,"component":37},"1b4429ac-d174-4f26-9bef-c2a27ab2edf8",{"id":76,"alt":32,"name":32,"focus":32,"title":32,"source":32,"filename":77,"copyright":32,"fieldtype":34,"meta_data":192,"is_external_url":15},{},[194],{"_uid":195,"image":196,"imageAlt":200,"component":37},"c733faef-99f6-437f-8b09-27e6acd3c0c7",{"id":197,"alt":32,"name":32,"focus":32,"title":32,"source":32,"filename":198,"copyright":32,"fieldtype":34,"meta_data":199,"is_external_url":15},18541193,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1600x1200\u002Fe7bb50b127\u002Fdesign_process_illustration_tubikarts_4x.png",{},"design_process_illustration_tubikarts_4x","Magic of UX Design","tubik.arts","Magic of UX Design designed by tubik.arts. Connect with them on Dribbble; the global community for designers and creative professionals.",{"type":52,"content":205},[206],{"text":207,"type":56},"Consumers want life to be made simple for them. A website, app, or product exists to satisfy a consumer, so its success depends on their experience.",{"type":52,"content":209},[210],{"text":211,"type":56},"The benefits of a user-centered design approach for a company include:",{"type":213,"content":214},"bullet_list",[215,222,228,234,240,246,252,258],{"type":216,"content":217},"list_item",[218],{"type":52,"content":219},[220],{"text":221,"type":56},"Loyal users that keep returning for business",{"type":216,"content":223},[224],{"type":52,"content":225},[226],{"text":227,"type":56},"Increased sales",{"type":216,"content":229},[230],{"type":52,"content":231},[232],{"text":233,"type":56},"Developing refined, efficient, and highly accessible products",{"type":216,"content":235},[236],{"type":52,"content":237},[238],{"text":239,"type":56},"Understanding problems in-depth to create excellent solutions",{"type":216,"content":241},[242],{"type":52,"content":243},[244],{"text":245,"type":56},"Collaboration between customers and teams",{"type":216,"content":247},[248],{"type":52,"content":249},[250],{"text":251,"type":56},"Avoiding common mistakes",{"type":216,"content":253},[254],{"type":52,"content":255},[256],{"text":257,"type":56},"Improving competitiveness",{"type":216,"content":259},[260],{"type":52,"content":261},[262],{"text":263,"type":56},"Helping them understand their market",{"type":52,"content":265},[266],{"text":267,"type":56},"It benefits consumers by:",{"type":213,"content":269},[270,276,282,288,294],{"type":216,"content":271},[272],{"type":52,"content":273},[274],{"text":275,"type":56},"Simplifying their lives",{"type":216,"content":277},[278],{"type":52,"content":279},[280],{"text":281,"type":56},"Satisfying their desires",{"type":216,"content":283},[284],{"type":52,"content":285},[286],{"text":287,"type":56},"Making them feel heard and understood by companies",{"type":216,"content":289},[290],{"type":52,"content":291},[292],{"text":293,"type":56},"Making them feel valuable in the development of products they use",{"type":216,"content":295},[296],{"type":52,"content":297},[298],{"text":299,"type":56},"Providing solutions to problems they didn't know they had or couldn't envision solutions to",{"type":62,"attrs":301},{"id":103,"body":302},[303],{"_uid":304,"emoji":32,"bgColor":44,"markdown":305,"component":153},"i-a82eb31e-18de-47d0-908d-c0cf3ea0088e","UCD leads to evolution in products, software, and design that brings us closer to ease, efficiency, and excellence.",{"type":121,"attrs":307,"content":308},{"level":123},[309],{"text":310,"type":56,"marks":311},"The UCD process",[312],{"type":129},{"type":52,"content":314},[315,324],{"text":316,"type":56,"marks":317},"The Interaction Design Foundation",[318],{"type":319,"attrs":320},"link",{"href":321,"uuid":322,"anchor":322,"target":323,"linktype":70},"https:\u002F\u002Fwww.interaction-design.org\u002Fliterature\u002Ftopics\u002Fuser-centered-design#:~:text=UCD%20is%20an%20Iterative%20Process,was%20coined%20in%20the%201970s.",null,"_self",{"text":325,"type":56}," highlights the necessity for considering the entire user experience from start to finish and defines the user-centered design method in 4 steps:",{"type":52,"content":327},[328,332],{"text":329,"type":56,"marks":330},"1. Understand the context of use - ",[331],{"type":129},{"text":333,"type":56},"This part of the design phase is crucial. Contextual Inquiry involves observing actual users in their context and is what leads to the understanding of users. We gain context through in-depth observation and interviewing users to understand their behavior and needs. This part of the process is usually performed by professionals in the behavioral sciences who carry out expert interviews and depend on various ethnography methods.",{"type":52,"content":335},[336,340],{"text":337,"type":56,"marks":338},"2. Specify user requirements - ",[339],{"type":129},{"text":341,"type":56},"Once the user is better understood, design teams can compile a list of user requirements and rough concepts to guide how they design the finished product. The product will be designed to accommodate the user's needs.",{"type":52,"content":343},[344,348],{"text":345,"type":56,"marks":346},"3. Design a solution -",[347],{"type":129},{"text":349,"type":56}," The emphasis is on \"solution\" here. The purpose of designing something is to offer a solution to a problem, need, or desire. Design ideas must solve a problem based on what was uncovered during the research phase.",{"type":52,"content":351},[352,356],{"text":353,"type":56,"marks":354},"4. Evaluate against requirement -",[355],{"type":129},{"text":357,"type":56}," Once there is a prototype of the design, this must go through a process of evaluation where the product is analyzed on how well it satisfies the initial requirements discovered. Wherever there are gaps, the product will go through a process of iteration where the design will be revisited to fill those gaps until there is a complete design that meets all user requirements. Evaluating designs through usability testing gives a clear understanding of the discrepancy between the product and the user requirements, which drives the process forward.",{"type":62,"attrs":359},{"id":64,"body":360},[361],{"_uid":362,"link":363,"logo":365,"name":80,"image":370,"title":378,"author":202,"component":91,"description":379},"i-f12b23ca-d5a9-4d64-94b2-b748667d571e",{"id":32,"url":364,"linktype":70,"fieldtype":71,"cached_url":364},"https:\u002F\u002Fdribbble.com\u002Fshots\u002F11288695-Series-of-illustrations",[366],{"_uid":367,"image":368,"imageAlt":79,"component":37},"916714d4-6495-4c6e-91a9-eae8bf9b60af",{"id":76,"alt":32,"name":32,"focus":32,"title":32,"source":32,"filename":77,"copyright":32,"fieldtype":34,"meta_data":369,"is_external_url":15},{},[371],{"_uid":372,"image":373,"imageAlt":377,"component":37},"e1fa23af-f0fb-42d2-9930-450b7d236dae",{"id":374,"alt":32,"name":32,"focus":32,"title":32,"source":32,"filename":375,"copyright":32,"fieldtype":34,"meta_data":376,"is_external_url":15},18541265,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F800x600\u002Fcc1aff4d15\u002F1.png",{},"1","Serhii Mudruk 👋","Series of illustrations designed by Serhii Mudruk 👋. Connect with them on Dribbble; the global community for designers and creative professionals.",{"type":52,"content":381},[382],{"text":383,"type":56,"marks":384},"A design team needs to have multidisciplinary input from engineers to psychologists, marketers, and creatives to achieve this holistic approach. A finished design cannot be achieved without a reliable team and a stringent design process guiding its development.",[385],{"type":386,"attrs":387},"textStyle",{"color":388},"#111717",{"type":62,"attrs":390},{"id":103,"body":391},[392],{"_uid":393,"title":394,"button":395,"component":117,"description":400,"backgroundColor":401},"i-1dea3721-5eca-4048-b861-b3273c41fe36","Ready to create brand assets that pack a punch?",[396],{"_uid":397,"icon":32,"link":398,"size":113,"text":114,"type":115,"component":116},"a07be35b-6cc5-4778-9b39-978ce9807286",{"id":32,"url":399,"linktype":70,"fieldtype":71,"cached_url":399},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002F","Visit our Academy for free User-centered design courses.\n","purple",{"type":121,"attrs":403,"content":404},{"level":123},[405],{"text":406,"type":56,"marks":407},"Tips for maximizing usability",[408],{"type":129},{"type":52,"content":410},[411],{"text":412,"type":56},"The user-centered design process exists to maximize usability and satisfy consumers. The basic four-step process mentioned above is a foundation. There is so much that happens within each of those steps, so we thought we'd flesh it out a little more with some tips for maximizing usability.",{"type":121,"attrs":414,"content":416},{"level":415},3,[417],{"text":418,"type":56,"marks":419},"1. Empathizing and understanding",[420],{"type":129},{"type":62,"attrs":422},{"id":64,"body":423},[424],{"_uid":425,"link":426,"logo":428,"name":80,"image":433,"title":441,"author":202,"component":91,"description":442},"i-b4471188-b6b1-4d85-9639-973429527bae",{"id":32,"url":427,"linktype":70,"fieldtype":71,"cached_url":427},"https:\u002F\u002Fdribbble.com\u002Fshots\u002F7210838-Empathy-in-UX-Design-Illustration",[429],{"_uid":430,"image":431,"imageAlt":79,"component":37},"9939924f-e5af-4666-96d8-bae34f5b317b",{"id":76,"alt":32,"name":32,"focus":32,"title":32,"source":32,"filename":77,"copyright":32,"fieldtype":34,"meta_data":432,"is_external_url":15},{},[434],{"_uid":435,"image":436,"imageAlt":440,"component":37},"15d1a8d2-6536-449c-8aac-0cf130a996fb",{"id":437,"alt":32,"name":32,"focus":32,"title":32,"source":32,"filename":438,"copyright":32,"fieldtype":34,"meta_data":439,"is_external_url":15},18541369,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1600x1200\u002F45b3342d82\u002Fempathy_in_ux_design_illustration_4x.png",{},"empathy_in_ux_design_illustration_4x","Empathy in UX Design Illustration","Empathy in UX Design Illustration designed by tubik.arts. Connect with them on Dribbble; the global community for designers and creative professionals.",{"type":52,"content":444},[445],{"text":446,"type":56,"marks":447},"During the contextual inquiry phase, user interviews are crucial because they help everybody on the design team to get into the perspective of the user and gain an explicit understanding of their experience. Contextual inquiry provides insights into users’ overall perception, how they feel about a product to frustrations, limitations, and blocks they experience.",[448],{"type":386,"attrs":449},{"color":388},{"type":62,"attrs":451},{"id":103,"body":452},[453],{"_uid":454,"emoji":32,"bgColor":44,"markdown":455,"component":153},"i-23022d6b-1648-407c-9dd1-90c6505dd6bd","Empathizing and understanding are critical design techniques used primarily during the user research phase, providing the team with key insights.",{"type":52,"content":457},[458],{"text":459,"type":56},"Empathy means the ability to understand and share the feelings of another. It is the first step in design thinking because getting into the nitty-gritty of users' experience on every level helps design teams get a first-hand perspective and know exactly which problems to solve.",{"type":52,"content":461},[462],{"text":463,"type":56},"Empathy is one of the methods of development in design that can't be missed!",{"type":52,"content":465},[466,468,472],{"text":467,"type":56},"Empathic design is slightly different. It is a user-centered design approach explicitly focused on how users",{"text":469,"type":56,"marks":470}," ",[471],{"type":129},{"text":473,"type":56},"feel about a product. This is also important to include in a user-centric development process. How one feels about a product is vital in a consumer experience.",{"type":52,"content":475},[476],{"text":477,"type":56},"A product might offer good solutions and be highly efficient, but perhaps it lacks emotional connection and relationship-building with consumers. Users need to feel inspired, cared for, and resonant with something for it to achieve success. This is where visual design can play an important role.",{"type":52,"content":479},[480],{"text":481,"type":56},"An interface and branding that is beautiful and inspiring goes a long way and is a doorway into connecting with the right users by appealing to them through their visual tastes and building an emotional relationship with a product.",{"type":52,"content":483},[484],{"text":485,"type":56},"Some tips for bringing empathy and understanding into the design process include:",{"type":213,"content":487},[488,502,514,526],{"type":216,"content":489},[490],{"type":52,"content":491},[492,496,498,500],{"text":493,"type":56,"marks":494},"Asking questions -",[495],{"type":129},{"text":497,"type":56}," \"What-how-why\" or the \"5 Whys\" take us deeper into observing and understanding others' perspective",{"type":499},"hard_break",{"text":501,"type":56},"‍",{"type":216,"content":503},[504],{"type":52,"content":505},[506,510,512,513],{"text":507,"type":56,"marks":508},"Story sharing and capturing - ",[509],{"type":129},{"text":511,"type":56},"Helps to empathize with all the complexities that influence a single user's experience",{"type":499},{"text":501,"type":56},{"type":216,"content":515},[516],{"type":52,"content":517},[518,522,524,525],{"text":519,"type":56,"marks":520},"Bodystorming - ",[521],{"type":129},{"text":523,"type":56},"A creative development process whereby people on a design team will Imagine themselves using the product from a real-life standpoint, which helps them to get into the firsthand experience of a potential user. A user persona would also come in handy with this technique.",{"type":499},{"text":501,"type":56},{"type":216,"content":527},[528],{"type":52,"content":529},[530,534],{"text":531,"type":56,"marks":532},"User personas -",[533],{"type":129},{"text":535,"type":56}," Help designers to empathize by creating archetypal users who represent a larger group of users. Embodying a user persona is an excellent method for creating empathy in the design process and is commonly used in design for deeper understanding.",{"type":52,"content":537},[538],{"text":539,"type":56},"Letting empathy guide the design process is key in cultivating customer loyalty.",{"type":121,"attrs":541,"content":542},{"level":415},[543],{"text":544,"type":56,"marks":545},"2. Staying clear on \"The Why”",[546],{"type":129},{"type":52,"content":548},[549],{"text":550,"type":56},"Design is a highly intentional process. It needs to be mapped out, follow steps, and, most importantly, guided by an overall vision that is aligned with business goals.",{"type":62,"attrs":552},{"id":64,"body":553},[554],{"_uid":555,"link":556,"logo":558,"name":80,"image":563,"title":571,"author":572,"component":91,"description":573},"i-e0d1a051-4795-4e5f-92a0-91ac63f1ee9c",{"id":32,"url":557,"linktype":70,"fieldtype":71,"cached_url":557},"https:\u002F\u002Fdribbble.com\u002Fshots\u002F15107067-Startup-Business-Idea",[559],{"_uid":560,"image":561,"imageAlt":79,"component":37},"f7a4b882-4de7-4d4f-ac02-c6a325dd6932",{"id":76,"alt":32,"name":32,"focus":32,"title":32,"source":32,"filename":77,"copyright":32,"fieldtype":34,"meta_data":562,"is_external_url":15},{},[564],{"_uid":565,"image":566,"imageAlt":570,"component":37},"2a1095b1-3c72-436b-ad3f-4ee783675ec9",{"id":567,"alt":32,"name":32,"focus":32,"title":32,"source":32,"filename":568,"copyright":32,"fieldtype":34,"meta_data":569,"is_external_url":15},18541404,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1600x1200\u002Ffd808ab83f\u002Fstartup-business-idea_4x.jpg",{},"startup-business-idea_4x.jpg","Startup Business Idea","Hurca!™","Startup Business Idea designed by Hurca!™. Connect with them on Dribbble; the global community for designers and creative professionals.",{"type":52,"content":575},[576],{"text":577,"type":56},"Designers must know why they are creating something to be able to navigate the roadblocks that are bound to arise during the implementation phase. Everybody needs to be clear on why the design is beneficial to both users and the business. The “why’ is the incentive that drives development.",{"type":52,"content":579},[580],{"text":581,"type":56},"There are plenty of goal-setting methods that help projects stay on track and connected the \"why,\" aka the \"reason for being,\" aka \"the vision.\" It takes good project management and excellent leadership- a vital part of design and business success.",{"type":121,"attrs":583,"content":584},{"level":415},[585],{"text":586,"type":56,"marks":587},"3. Aligning business requirements with user needs",[588],{"type":129},{"type":52,"content":590},[591],{"text":592,"type":56},"At the end of the day, the business also has requirements that must be met. Focusing only on the users would present limitations. Once their needs are understood, they need to be aligned with the goals and outcomes of the business that consider revenue, stakeholders, and the scope of the design.",{"type":52,"content":594},[595],{"text":596,"type":56},"Aligning user needs with the success of the business comes down to goals and a clear roadmap. The business requirements and goals need to be very clearly stipulated from the get-go, with room for flexibility to accommodate meeting unforeseen user needs while still staying on track with the business requirements. This is where the business model will help to guide the design process.",{"type":52,"content":598},[599],{"text":600,"type":56},"Keeping business requirements satisfied is setting the project up for success from an internal standpoint by ensuring you have all the resources you need, making and following through on commitments, staying connected to the overall vision, and having efficient project management and leadership.",{"type":121,"attrs":602,"content":603},{"level":415},[604],{"text":605,"type":56,"marks":606},"4. Honing the user feedback loop",[607],{"type":129},{"type":52,"content":609},[610,612,618],{"text":611,"type":56},"Feedback is a fundamental ",{"text":613,"type":56,"marks":614},"design principle",[615],{"type":319,"attrs":616},{"href":617,"uuid":322,"anchor":322,"target":323,"linktype":70},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fdesign-principles",{"text":619,"type":56}," and essential in any design process.",{"type":52,"content":621},[622],{"text":623,"type":56},"User feedback is the act of responding to input from users. The user feedback loop is critical in the user-centered design process because it shows the design team where to improve and recalibrate.",{"type":62,"attrs":625},{"id":103,"body":626},[627],{"_uid":628,"emoji":32,"bgColor":44,"markdown":629,"component":153},"i-15bf2094-4f22-4f4a-bf2d-a933ebd80b9d","A user-centered design process goes on far beyond the initial development stage.",{"type":52,"content":631},[632],{"text":633,"type":56},"It is maintained throughout the existence of the product or system, so therefore the user feedback loop, or customer feedback loop, will be relied on throughout the existence of the product or system.",{"type":52,"content":635},[636],{"text":637,"type":56},"It's vital that there is an efficient communication channel between users and design teams that is always open. Feedback should constantly be encouraged and even rewarded. Marketing and PR teams will come up with solutions as to how to drive and encourage feedback. Not all feedback will be a complaint.",{"type":52,"content":639},[640],{"text":641,"type":56},"It can take the form of testimonials and positive reviews that will emphasize what is working well about the product or system, so this area can be left as is or improved even more for deeper satisfaction.",{"type":52,"content":643},[644],{"text":645,"type":56},"Setting yourself up for success with an excellent feedback loop that is nurtured and responded to with care, diplomacy, and curiosity from the internal team is vital for user satisfaction and a valuable source of information for the business to grow and improve.",{"type":52,"content":647},[648],{"text":649,"type":56},"The user feedback loop benefits business goals because it can reveal opportunities for additional revenue, financial savings, and advanced categories and features as well.",{"type":121,"attrs":651,"content":652},{"level":415},[653],{"text":654,"type":56,"marks":655},"5. Always be iterating",[656],{"type":129},{"type":52,"content":658},[659],{"text":660,"type":56},"The design process is about trying things again, and again, and again until they work.",{"type":52,"content":662},[663],{"text":664,"type":56},"As many of you will know, the design process is an iterative process. This is an ongoing process throughout development and maintenance where the product or system is constantly being improved. Living in such fast-paced times means plenty of work for design teams who have to stay on top of the latest developments and technologies.",{"type":62,"attrs":666},{"id":103,"body":667},[668],{"_uid":669,"asset":670,"component":148,"description":680},"i-6e9df2e3-d3a6-4008-a729-a512ce8cad10",[671],{"_uid":672,"asset":673,"device":146,"component":147},"b3aa2bfe-8f9d-4024-a626-9a70e3d1b30c",[674],{"_uid":675,"image":676,"imageAlt":37,"component":37},"cc3b2db6-1e8a-4742-bf61-7d459d9cef89",{"id":677,"alt":32,"name":32,"focus":32,"title":32,"source":32,"filename":678,"copyright":32,"fieldtype":34,"meta_data":679,"is_external_url":15},17435158,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1080x1080\u002F77ced1e036\u002F6138ceedad504a11bfe14e7d_6138cc95cf9e4d2ec47833b1_don_t-20hate-2c-20iterate.png",{},"Image Source: Vectornator",{"type":52,"content":682},[683],{"text":684,"type":56},"Iteration is a crucial part of any design process and long-term customer satisfaction. During the process, a prototype will be tested, tweaked, and tested again in a repetitive cycle until a solution is reached.",{"type":52,"content":686},[687],{"text":688,"type":56},"During iteration, the prototype will go through user testing and usability testing. Users will test the design, be observed, and give feedback.",{"type":62,"attrs":690},{"id":103,"body":691},[692],{"_uid":693,"title":694,"button":695,"component":117,"description":700,"backgroundColor":701},"i-2216881a-09ff-45a0-aad2-e43b4efd058c","Get creative with our ready-to-use templates.",[696],{"_uid":697,"icon":32,"link":698,"size":113,"text":114,"type":115,"component":116},"9f8dd42c-e086-472e-aa29-1d8f2550c40e",{"id":32,"url":699,"linktype":70,"fieldtype":71,"cached_url":699},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002F","Linearity Curve offers templates for every social media platform and various use case templates for posters, business cards, slides, app store screenshots, and more.\n","green",{"type":121,"attrs":703,"content":704},{"level":415},[705],{"text":706,"type":56,"marks":707},"6. Ease is everything",[708],{"type":129},{"type":52,"content":710},[711],{"text":712,"type":56},"The key to excellent usability in design is making everything as simple and easy as possible. A friendly experience is one that's enjoyable, easy, and satisfying. Creating simplicity is an art. It's a process of elimination. It requires deep understanding. User-centered design practices generate ease by:",{"type":213,"content":714},[715,721,727,733,739],{"type":216,"content":716},[717],{"type":52,"content":718},[719],{"text":720,"type":56},"Reducing the effort for the user",{"type":216,"content":722},[723],{"type":52,"content":724},[725],{"text":726,"type":56},"Using plain, simple language (this doesn't mean it can't be creative)",{"type":216,"content":728},[729],{"type":52,"content":730},[731],{"text":732,"type":56},"Putting the user in the driving seat and giving them power",{"type":216,"content":734},[735],{"type":52,"content":736},[737],{"text":738,"type":56},"Simplifying navigation",{"type":216,"content":740},[741,745],{"type":52,"content":742},[743],{"text":744,"type":56},"Making information utterly clear and finding the balance between not patronizing the user but also not being unnecessarily complicated and over-articulate.",{"type":52},{"type":62,"attrs":747},{"id":64,"body":748},[749],{"_uid":750,"link":751,"logo":753,"name":80,"image":758,"title":766,"author":767,"component":91,"description":768},"i-e1dbdd46-d058-4ccc-8fba-2324e26c74bf",{"id":32,"url":752,"linktype":70,"fieldtype":71,"cached_url":752},"https:\u002F\u002Fdribbble.com\u002Fshots\u002F6793936-The-Creation-Of-Design-1",[754],{"_uid":755,"image":756,"imageAlt":79,"component":37},"bc6e9ca0-5458-4896-b5f3-595073f9412f",{"id":76,"alt":32,"name":32,"focus":32,"title":32,"source":32,"filename":77,"copyright":32,"fieldtype":34,"meta_data":757,"is_external_url":15},{},[759],{"_uid":760,"image":761,"imageAlt":765,"component":37},"30f11276-a4f0-43d2-9a9b-12b2d45328a2",{"id":762,"alt":32,"name":32,"focus":32,"title":32,"source":32,"filename":763,"copyright":32,"fieldtype":34,"meta_data":764,"is_external_url":15},18541509,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1600x1200\u002F101e61f1bd\u002Fthe_creation_of_design_4x.png",{},"the_creation_of_design_4x","The Creation Of Design #1","Alexa Pleiko-Izik","The Creation Of Design #1 designed by Alexa Pleiko-Izik. Connect with them on Dribbble; the global community for designers and creative professionals.",{"type":121,"attrs":770,"content":771},{"level":123},[772],{"text":773,"type":56,"marks":774},"Examples of great UCD",[775],{"type":129},{"type":52,"content":777},[778],{"text":779,"type":56},"User-centered design examples are everywhere, particularly in most of the well-known digital products and software tools we use today. We’ve listed a few examples of brands that have built success by putting the user experience at the center of everything they do while aligning with business requirements.",{"type":121,"attrs":781,"content":782},{"level":415},[783],{"text":784,"type":56,"marks":785},"Apple website",[786],{"type":129},{"type":52,"content":788},[789],{"text":790,"type":56},"Apple knows how to deliver a fantastic user experience, that's for sure. Their success comes down to usability. By emphasizing design, everything created across the brand has simplicity and beauty at heart, which both attracts users, satisfies them, and makes life easy for them.",{"type":52,"content":792},[793],{"text":794,"type":56},"The Apple website makes information highly accessible to users. It provides detailed specifications about products in easy-to-understand language on an intuitive, well-organized interface.",{"type":121,"attrs":796,"content":797},{"level":415},[798],{"text":799,"type":56,"marks":800},"Mailchimp",[801],{"type":129},{"type":62,"attrs":803},{"id":103,"body":804},[805],{"_uid":806,"asset":807,"component":148,"description":817},"i-0c174b27-0ca2-46cf-a7fb-f8013e292199",[808],{"_uid":809,"asset":810,"device":146,"component":147},"d309ded8-84a3-4099-997a-8223ab37832c",[811],{"_uid":812,"image":813,"imageAlt":145,"component":37},"5c3b8e58-40aa-48ea-bd17-af772ef31dd0",{"id":814,"alt":32,"name":32,"focus":32,"title":32,"source":32,"filename":815,"copyright":32,"fieldtype":34,"meta_data":816,"is_external_url":15},17435219,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F755x517\u002F687c072f26\u002F6138ceed1122a396c349bb03_6138ccf02ffad46542de03f2_mailchimp-20old-20logo.png",{},"Image Source: [PNGAAA](https:\u002F\u002Fwww.pngaaa.com\u002Fdetail\u002F4160589)",{"type":52,"content":819},[820],{"text":821,"type":56},"This email and content platform is one of the most user-friendly out there. It not only makes things simple but adds a level of enjoyment that appeals to users. Mailchimp values personalization and building relationships with consumers. The Mailchimp mascot is an excellent example of a usability hack that builds connections with users through a persona.",{"type":121,"attrs":823,"content":824},{"level":415},[825],{"text":826,"type":56,"marks":827},"Airbnb",[828],{"type":129},{"type":52,"content":830},[831],{"text":832,"type":56},"Another excellent example of a user-friendly intuitive design solution, the online vacation rental marketplace Airbnb soared to success by taking a brilliant idea to the next level by focusing on meeting every need of potential consumers into account and satisfying them.",{"type":52,"content":834},[835],{"text":836,"type":56},"The app is personalized, simple-to-navigate, and makes finding and booking accommodation effortless, especially with features like being able to cancel and receive money back. They also use visual design well as a means to inspire their users.",{"type":62,"attrs":838},{"id":103,"body":839},[840],{"_uid":841,"asset":842,"component":148,"description":852},"i-5245c8f8-03dc-430b-a854-b2bf093c0e98",[843],{"_uid":844,"asset":845,"device":146,"component":147},"27a2593b-3fac-40e2-9bd2-e144aed63f37",[846],{"_uid":847,"image":848,"imageAlt":145,"component":37},"53a470f1-5b28-40fe-ab84-d73c0c3cbf04",{"id":849,"alt":32,"name":32,"focus":32,"title":32,"source":32,"filename":850,"copyright":32,"fieldtype":34,"meta_data":851,"is_external_url":15},17435243,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1150x582\u002F51d0218f6c\u002F6138ceedeaf9e06d2e020d0d_6138cd862ffad47e51de08e4_airbnb-20screenshot.png",{},"Image Source: [Airbnb](https:\u002F\u002Fwww.airbnb.com\u002F)",{"type":121,"attrs":854,"content":855},{"level":415},[856],{"text":857,"type":56,"marks":858},"Habitica",[859],{"type":129},{"type":52,"content":861},[862],{"text":863,"type":56},"This productivity app helped users improve their habits and ultimately their lives by making productivity fun.",{"type":52,"content":865},[866],{"text":867,"type":56},"They provided a solution to the mundane, making difficult-to-complete tasks easier by transforming these into a game.",{"type":52,"content":869},[870],{"text":871,"type":56},"Not only did they create something to help people achieve health and happiness, but they excavated the common blocks that keep people from completing the tasks that lead to their own happiness and took a creative approach to offer a totally different, more exciting route to completing tasks.",{"type":52,"content":873},[874],{"text":875,"type":56},"Interactive systems such as gamification are a great way to give users the power, whereby your product is a tool that enhances their life.",{"type":121,"attrs":877,"content":878},{"level":123},[879],{"text":880,"type":56,"marks":881},"Key takeaways",[882],{"type":129},{"type":52,"content":884},[885],{"text":886,"type":56},"Do you have a better understanding of user-centered design?",{"type":52,"content":888},[889],{"text":890,"type":56},"The concept itself is simple. The process, however, is work, as you should be able to tell by now. It takes interdisciplinary teams of experts, deep analysis, and a whole lot of iteration. If we had to narrow it down to just three takeaways, they’d be:",{"type":213,"content":892},[893,899,905],{"type":216,"content":894},[895],{"type":52,"content":896},[897],{"text":898,"type":56},"Understanding users through deep research and empathy is at the core of design solutions",{"type":216,"content":900},[901],{"type":52,"content":902},[903],{"text":904,"type":56},"Simplicity, ease, and enjoyability is the goal",{"type":216,"content":906},[907],{"type":52,"content":908},[909],{"text":910,"type":56},"It takes many iterations to achieve success",{"type":52,"content":912},[913,915,921],{"text":914,"type":56},"If you'd like to experiment with your own ideas for user-centered-design, try ",{"text":916,"type":56,"marks":917},"Vectornator",[918],{"type":319,"attrs":919},{"href":920,"uuid":322,"anchor":322,"target":323,"linktype":70},"https:\u002F\u002Flinearity.io\u002Fget-started",{"text":922,"type":56},". It's a free vector design platform that will help you shape and iterate all of your innovative design ideas.",{"type":52,"content":924},[925,927,933,935,941],{"text":926,"type":56},"Stay up-to-date with our ",{"text":928,"type":56,"marks":929},"social media ",[930],{"type":319,"attrs":931},{"href":932,"uuid":322,"anchor":322,"target":323,"linktype":70},"https:\u002F\u002Fwww.instagram.com\u002Fvectornatorpro\u002F?hl=en",{"text":934,"type":56},"and ",{"text":936,"type":56,"marks":937},"blog",[938],{"type":319,"attrs":939},{"href":940,"uuid":322,"anchor":322,"target":323,"linktype":70},"https:\u002F\u002Fwww.linearity.io\u002Fblog",{"text":942,"type":56}," for more information on everything design, from UX to illustration and everything in between.",{"type":62,"attrs":944},{"id":103,"body":945},[946],{"_uid":947,"title":107,"button":948,"component":117,"description":118,"backgroundColor":119},"i-0296a0d5-0ab1-4e57-ac8c-cc09503ecb0d",[949],{"_uid":950,"icon":32,"link":951,"size":113,"text":114,"type":115,"component":116},"94beb3f7-84b5-4e15-a044-9cfee6f1f253",{"id":32,"url":112,"linktype":70,"fieldtype":71,"cached_url":112},"RichtextComponent","BlogPage",{"id":955,"alt":956,"name":32,"focus":32,"title":956,"source":32,"filename":957,"copyright":32,"fieldtype":34,"meta_data":958,"is_external_url":15},18933069,"User-centered design: what it is and how to do it | Linearity","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F03d18ba029\u002Fuser-centered-design_thumbnail-1.png",{},{"id":960,"filename":961,"fieldtype":34,"is_external_url":15},18541622,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F2bd5203e3e\u002Fuser-centered-design-newblogcover.png","User-Centered Design: What It Is and How to Do It","2021-09-09 18:32","Excellent usability leads to maximum customer satisfaction.","user-centered-design","blog\u002Fuser-centered-design",2020,[],529362778,"aedefbf3-1769-463d-aa31-2b0f6c6cbb74","2024-12-09T16:07:03.567Z","default",[],true,{"id":322,"alt":322,"name":32,"focus":322,"title":322,"source":322,"filename":32,"copyright":322,"fieldtype":34,"meta_data":976},{},"marketing-design","promotional-design","blog\u002Ftag\u002Fpromotional-design",0,[],529362804,"d2b5da8a-efaa-44d6-8262-36b615a3252f","2024-12-09T16:05:25.762Z",[],"3a6767c8-645b-48db-b062-c822ab9fb846",[988],{"_uid":989,"image":990,"imageAlt":994,"component":37},"4fdf607d-9003-481f-b483-5fd0c03c3210",{"id":991,"alt":32,"name":32,"focus":32,"title":32,"source":32,"filename":992,"copyright":32,"fieldtype":34,"meta_data":993,"is_external_url":15},18635481,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F3e63ac706a\u002Fdiscover_the_35_best_marketing_tools_your_team_needs_main_image.jpg",{},"Discover the 35 best marketing tools your team needs Blog Hero Image","Discover the 35 best marketing tools your team needs",[997],{"name":998,"created_at":999,"published_at":1000,"updated_at":1001,"id":1002,"uuid":1003,"content":1004,"slug":1015,"full_slug":1016,"sort_by_date":322,"position":980,"tag_list":1017,"is_startpage":15,"parent_id":1018,"meta_data":322,"group_id":1019,"first_published_at":1020,"release_id":322,"lang":972,"path":322,"alternates":1021,"default_full_slug":322,"translated_slugs":322,"_stopResolving":974},"Sharné McDonald","2024-08-16T08:12:12.243Z","2026-09-05T00:11:16.289Z","2026-09-05T00:11:16.302Z",536404089,"26c4442c-0fbe-4855-95ec-d409af7af3f4",{"_uid":1005,"name":998,"image":1006,"socials":1010,"position":1011,"component":1012,"description":1013,"otherAuthors":1014},"72ff7a0c-f1a5-43a1-8a15-d8be2a5c26f3",{"id":1007,"alt":32,"name":32,"focus":32,"title":32,"source":32,"filename":1008,"copyright":32,"fieldtype":34,"meta_data":1009,"is_private":15,"is_external_url":15},17018698,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1416x1392\u002F14eb0410f2\u002Fsharne-new-profile-pic-2-1-1-1-1.jpg",{},[],"Contributing Writer","AuthorPage","Sharné is a contributing writer to the Linearity Blog. She has 10+ years' experience in graphic design and marketing and holds a Master's degree in Art Education.\n\n",[],"sharne-mcdonald","blog\u002Fauthor\u002Fsharne-mcdonald",[],536121488,"af2b0df1-efeb-4637-bd78-9195250dc2cd","2024-12-09T16:05:25.397Z",[],{"id":1023,"alt":1024,"name":32,"focus":32,"title":1024,"source":32,"filename":1025,"copyright":32,"fieldtype":34,"meta_data":1026,"is_external_url":15},18932312,"Discover the 34 best marketing tools your team needs | Linearity","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fef8c6c404f\u002F34-best-marketing-tools_widget.png",{},[1028],{"_uid":1029,"content":1030,"component":952},"09c83ec0-3faf-4414-96d8-c7e9badee52b",{"type":49,"content":1031},[1032,1036,1043,1047,1051,1055,1061,1114,1118,1133,1140,1144,1154,1158,1164,1181,1196,1206,1210,1216,1228,1232,1248,1254,1274,1283,1291,1298,1314,1318,1322,1326,1331,1351,1358,1367,1374,1390,1394,1407,1412,1432,1439,1447,1454,1470,1474,1478,1482,1487,1513,1520,1528,1535,1551,1555,1559,1564,1584,1591,1599,1606,1622,1626,1630,1635,1655,1662,1670,1676,1683,1699,1703,1707,1711,1715,1721,1726,1746,1753,1761,1768,1784,1788,1792,1796,1801,1833,1840,1848,1854,1861,1877,1884,1890,1894,1925,1930,1950,1957,1965,1972,1988,1992,1996,2001,2021,2028,2036,2041,2057,2061,2065,2070,2089,2096,2104,2109,2125,2129,2135,2139,2144,2164,2171,2179,2184,2200,2204,2208,2212,2217,2237,2244,2252,2257,2273,2277,2281,2287,2292,2312,2319,2327,2331,2336,2352,2356,2362,2366,2370,2375,2395,2402,2410,2415,2431,2435,2439,2443,2448,2468,2475,2483,2488,2504,2508,2512,2516,2521,2541,2548,2556,2561,2577,2581,2585,2589,2594,2614,2621,2629,2634,2650,2654,2658,2662,2667,2687,2694,2702,2706,2711,2727,2731,2737,2742,2762,2769,2773,2781,2786,2802,2806,2810,2815,2835,2842,2850,2855,2871,2875,2881,2885,2897,2902,2922,2929,2937,2942,2958,2962,2966,2970,2975,2995,3002,3010,3014,3019,3035,3039,3043,3047,3052,3072,3079,3087,3092,3108,3112,3118,3122,3127,3147,3154,3162,3167,3183,3187,3191,3196,3216,3223,3231,3236,3252,3256,3260,3265,3285,3292,3300,3305,3321,3325,3331,3335,3340,3360,3367,3375,3380,3396,3400,3404,3408,3413,3433,3440,3448,3452,3457,3473,3477,3483,3487,3492,3512,3519,3523,3531,3536,3552,3556,3562,3566,3571,3591,3598,3606,3611,3627,3631,3635,3639,3644,3664,3671,3679,3683,3688,3704,3708,3714,3718,3723,3743,3750,3758,3763,3779,3783,3787,3791,3796,3816,3823,3831,3836,3852,3856,3861,3881,3888,3896,3901,3905,3909,3914,3957,3962,3993,3998,4039,4049,4059],{"type":52,"content":1033},[1034],{"text":1035,"type":56},"Marketers must keep multiple plates spinning. Managing campaigns, analyzing data, creating and distributing content—the list goes on.",{"type":62,"attrs":1037},{"id":1038,"body":1039},"9c0eea1f-7372-4661-b7a5-a327ddfefde3",[1040],{"_uid":1041,"emoji":32,"bgColor":44,"markdown":1042,"component":153},"i-469a6197-0cb4-4073-8a91-9526479af238","The right marketing tools can help you streamline tasks, boost team efficiency, and enhance your return on investment (ROI).\n",{"type":52,"content":1044},[1045],{"text":1046,"type":56},"That's why we've compiled a comprehensive list of top marketing tools for your team to try. While traditional marketing tools have their place in the business ecosystem, we're taking a fresh look at online tools for managing marketing projects.",{"type":52,"content":1048},[1049],{"text":1050,"type":56},"Each software is tailored to meet various marketing objectives, from design and productivity platforms to social media and email marketing tools.",{"type":52,"content":1052},[1053],{"text":1054,"type":56},"We've identified 15 unique categories or types of platforms for performing marketing activities.",{"type":52,"content":1056},[1057],{"text":1058,"type":56,"marks":1059},"8 types of marketing software applications:",[1060],{"type":129},{"type":1062,"attrs":1063,"content":1065},"ordered_list",{"order":1064},1,[1066,1072,1078,1084,1090,1096,1102,1108],{"type":216,"content":1067},[1068],{"type":52,"content":1069},[1070],{"text":1071,"type":56},"Content creation and design tools",{"type":216,"content":1073},[1074],{"type":52,"content":1075},[1076],{"text":1077,"type":56},"Customer Relationship Management (CRM)",{"type":216,"content":1079},[1080],{"type":52,"content":1081},[1082],{"text":1083,"type":56},"Automation tools",{"type":216,"content":1085},[1086],{"type":52,"content":1087},[1088],{"text":1089,"type":56},"Analytics tools",{"type":216,"content":1091},[1092],{"type":52,"content":1093},[1094],{"text":1095,"type":56},"Search Engine Optimization (SEO)",{"type":216,"content":1097},[1098],{"type":52,"content":1099},[1100],{"text":1101,"type":56},"Project management",{"type":216,"content":1103},[1104],{"type":52,"content":1105},[1106],{"text":1107,"type":56},"Communication tools",{"type":216,"content":1109},[1110],{"type":52,"content":1111},[1112],{"text":1113,"type":56},"Online ads",{"type":52,"content":1115},[1116],{"text":1117,"type":56},"There's no such thing as a perfect tool. Your marketing team will likely use a mix of these software applications to execute your marketing projects.",{"type":62,"attrs":1119},{"id":1038,"body":1120},[1121],{"_uid":1122,"title":107,"button":1123,"component":117,"description":118,"backgroundColor":119},"i-3d0d0c0f-80bb-4e57-a5f0-bffef6babd34",[1124],{"_uid":1125,"icon":32,"link":1126,"size":113,"text":114,"type":115,"component":116},"9b332ab0-fc33-4478-95ed-fedec0b5072c",{"id":1127,"url":32,"linktype":1128,"fieldtype":71,"cached_url":1129,"story":1130},"11ae4382-cb78-4cd7-8a2e-7a3849ab3cd8","story","download",{"name":1131,"id":1132,"uuid":1127,"slug":1129,"url":1129,"full_slug":1129,"_stopResolving":974},"App download page",485643018,{"type":121,"attrs":1134,"content":1135},{"level":123},[1136],{"text":1137,"type":56,"marks":1138},"34 marketing tools: quick comparison table",[1139],{"type":129},{"type":52,"content":1141},[1142],{"text":1143,"type":56},"Let's take a quick look at the digital marketing tools listed in this article, along with the tool type and pricing.",{"type":62,"attrs":1145},{"id":1038,"body":1146},[1147],{"src":1148,"_uid":1152,"component":1153},{"_uid":1149,"plugin":1150,"content":1151},"9ccd2de1-893f-41d1-9cd0-2c84a01cb9f4","html-editor-2023","  \u003Ctable>\n    \u003Cthead>\n      \u003Ctr>\n        \u003Cth>Tool\u003C\u002Fth>\n        \u003Cth>Tool type\u003C\u002Fth>\n        \u003Cth>Basic pricing\u003C\u002Fth>\n      \u003C\u002Ftr>\n    \u003C\u002Fthead>\n    \u003Ctbody>\n      \u003Ctr>\n        \u003Ctd>Linearity Curve (formerly Vectornator)\u003C\u002Ftd>\n        \u003Ctd>Content creation and design\u003C\u002Ftd>\n        \u003Ctd>Free for individuals\u003C\u002Ftd>\n      \u003C\u002Ftr>\n      \u003Ctr>\n        \u003Ctd>Canva\u003C\u002Ftd>\n        \u003Ctd>Content creation and design\u003C\u002Ftd>\n        \u003Ctd>Paid plans start at $12.99 per month\u003C\u002Ftd>\n      \u003C\u002Ftr>\n      \u003Ctr>\n        \u003Ctd>Adobe Creative Cloud\u003C\u002Ftd>\n        \u003Ctd>Content creation and design\u003C\u002Ftd>\n        \u003Ctd>Starts at $60.94 per month\u003C\u002Ftd>\n      \u003C\u002Ftr>\n      \u003Ctr>\n        \u003Ctd>Frase\u003C\u002Ftd>\n        \u003Ctd>Content creation and design\u003C\u002Ftd>\n        \u003Ctd>Paid plans start at $38.25 per month\u003C\u002Ftd>\n      \u003C\u002Ftr>\n      \u003Ctr>\n        \u003Ctd>Invideo\u003C\u002Ftd>\n        \u003Ctd>Content creation and design\u003C\u002Ftd>\n        \u003Ctd>Starts at $99 per month\u003C\u002Ftd>\n      \u003C\u002Ftr>\n      \u003Ctr>\n        \u003Ctd>Unbounce\u003C\u002Ftd>\n        \u003Ctd>Content creation and design, Analytics\u003C\u002Ftd>\n        \u003Ctd>Starts at $15 per month\u003C\u002Ftd>\n      \u003C\u002Ftr>\n      \u003Ctr>\n        \u003Ctd>Wistia\u003C\u002Ftd>\n        \u003Ctd>Communication, Analytics\u003C\u002Ftd>\n        \u003Ctd>Starts at $99 per month\u003C\u002Ftd>\n      \u003C\u002Ftr>\n      \u003Ctr>\n        \u003Ctd>HubSpot\u003C\u002Ftd>\n        \u003Ctd>CRM, Marketing automation\u003C\u002Ftd>\n        \u003Ctd>Paid plans start at $18 per month\u003C\u002Ftd>\n      \u003C\u002Ftr>\n      \u003Ctr>\n        \u003Ctd>Streak\u003C\u002Ftd>\n        \u003Ctd>CRM, Communication\u003C\u002Ftd>\n        \u003Ctd>Paid plans start at $15 per user per month\u003C\u002Ftd>\n      \u003C\u002Ftr>\n      \u003Ctr>\n        \u003Ctd>Hootsuite\u003C\u002Ftd>\n        \u003Ctd>Communication, Marketing automation\u003C\u002Ftd>\n        \u003Ctd>$99 per month\u003C\u002Ftd>\n      \u003C\u002Ftr>\n      \u003Ctr>\n        \u003Ctd>Buffer\u003C\u002Ftd>\n        \u003Ctd>Communication, Marketing automation\u003C\u002Ftd>\n        \u003Ctd>Paid plans start at $12 per month for two channels\u003C\u002Ftd>\n      \u003C\u002Ftr>\n      \u003Ctr>\n        \u003Ctd>Sprout Social\u003C\u002Ftd>\n        \u003Ctd>Communication, Marketing automation\u003C\u002Ftd>\n        \u003Ctd>Starts at $249 per user per month\u003C\u002Ftd>\n      \u003C\u002Ftr>\n      \u003Ctr>\n        \u003Ctd>Zapier\u003C\u002Ftd>\n        \u003Ctd>Marketing automation\u003C\u002Ftd>\n        \u003Ctd>Paid plans start at $19.99 per month\u003C\u002Ftd>\n      \u003C\u002Ftr>\n      \u003Ctr>\n        \u003Ctd>Later\u003C\u002Ftd>\n        \u003Ctd>Communication, Marketing automation\u003C\u002Ftd>\n        \u003Ctd>Paid plans start at $40 per month\u003C\u002Ftd>\n      \u003C\u002Ftr>\n      \u003Ctr>\n        \u003Ctd>ActiveCampaign\u003C\u002Ftd>\n        \u003Ctd>Communication, Marketing automation\u003C\u002Ftd>\n        \u003Ctd>Starts at $49 per month\u003C\u002Ftd>\n      \u003C\u002Ftr>\n      \u003Ctr>\n        \u003Ctd>Google Analytics\u003C\u002Ftd>\n        \u003Ctd>Analytics\u003C\u002Ftd>\n        \u003Ctd>Free\u003C\u002Ftd>\n      \u003C\u002Ftr>\n      \u003Ctr>\n        \u003Ctd>SEMrush\u003C\u002Ftd>\n        \u003Ctd>SEO, Analytics\u003C\u002Ftd>\n        \u003Ctd>Starts at $129.95 per month\u003C\u002Ftd>\n      \u003C\u002Ftr>\n      \u003Ctr>\n        \u003Ctd>Crazy Egg\u003C\u002Ftd>\n        \u003Ctd>Analytics\u003C\u002Ftd>\n        \u003Ctd>Starts at $29 per month\u003C\u002Ftd>\n      \u003C\u002Ftr>\n      \u003Ctr>\n        \u003Ctd>Hotjar\u003C\u002Ftd>\n        \u003Ctd>Analytics\u003C\u002Ftd>\n        \u003Ctd>Paid plans start at $39 per month\u003C\u002Ftd>\n      \u003C\u002Ftr>\n      \u003Ctr>\n        \u003Ctd>BuzzSumo\u003C\u002Ftd>\n        \u003Ctd>Communication, Marketing automation\u003C\u002Ftd>\n        \u003Ctd>Starts at $119 per month\u003C\u002Ftd>\n      \u003C\u002Ftr>\n      \u003Ctr>\n        \u003Ctd>Ahrefs\u003C\u002Ftd>\n        \u003Ctd>SEO, Analytics\u003C\u002Ftd>\n        \u003Ctd>Starts at $99 per month\u003C\u002Ftd>\n      \u003C\u002Ftr>\n      \u003Ctr>\n        \u003Ctd>Moz Pro\u003C\u002Ftd>\n        \u003Ctd>SEO\u003C\u002Ftd>\n        \u003Ctd>Starts at $99 per month\u003C\u002Ftd>\n      \u003C\u002Ftr>\n      \u003Ctr>\n        \u003Ctd>Yoast SEO\u003C\u002Ftd>\n        \u003Ctd>SEO\u003C\u002Ftd>\n        \u003Ctd>Paid plans start at $99 per year\u003C\u002Ftd>\n      \u003C\u002Ftr>\n      \u003Ctr>\n        \u003Ctd>WordLift\u003C\u002Ftd>\n        \u003Ctd>SEO\u003C\u002Ftd>\n        \u003Ctd>Starts at $54.99 per month\u003C\u002Ftd>\n      \u003C\u002Ftr>\n      \u003Ctr>\n        \u003Ctd>Trello\u003C\u002Ftd>\n        \u003Ctd>Project management\u003C\u002Ftd>\n        \u003Ctd>Paid plans start at $5 per month\u003C\u002Ftd>\n      \u003C\u002Ftr>\n      \u003Ctr>\n        \u003Ctd>Asana\u003C\u002Ftd>\n        \u003Ctd>Project management\u003C\u002Ftd>\n        \u003Ctd>Paid plans start at $10.99 per month\u003C\u002Ftd>\n      \u003C\u002Ftr>\n      \u003Ctr>\n        \u003Ctd>CoSchedule\u003C\u002Ftd>\n        \u003Ctd>Project management, Marketing automation\u003C\u002Ftd>\n        \u003Ctd>Paid plans start at $29 per user per month\u003C\u002Ftd>\n      \u003C\u002Ftr>\n      \u003Ctr>\n        \u003Ctd>Basecamp\u003C\u002Ftd>\n        \u003Ctd>Project management\u003C\u002Ftd>\n        \u003Ctd>Starts at $15 per month for individuals\u003C\u002Ftd>\n      \u003C\u002Ftr>\n      \u003Ctr>\n        \u003Ctd>Monday.com\u003C\u002Ftd>\n        \u003Ctd>Project management\u003C\u002Ftd>\n        \u003Ctd>Starts at $8 per seat per month\u003C\u002Ftd>\n      \u003C\u002Ftr>\n      \u003Ctr>\n        \u003Ctd>Airtable\u003C\u002Ftd>\n        \u003Ctd>Project management, Communication\u003C\u002Ftd>\n        \u003Ctd>Starts at $10 per user per month\u003C\u002Ftd>\n      \u003C\u002Ftr>\n      \u003Ctr>\n        \u003Ctd>Mailchimp\u003C\u002Ftd>\n        \u003Ctd>CRM, Communication\u003C\u002Ftd>\n        \u003Ctd>Paid plans start at $10.40 per month\u003C\u002Ftd>\n      \u003C\u002Ftr>\n      \u003Ctr>\n        \u003Ctd>Slack\u003C\u002Ftd>\n        \u003Ctd>Communication\u003C\u002Ftd>\n        \u003Ctd>Paid plans start at $7.25 per month\u003C\u002Ftd>\n      \u003C\u002Ftr>\n      \u003Ctr>\n        \u003Ctd>SurveyMonkey\u003C\u002Ftd>\n        \u003Ctd>Communication\u003C\u002Ftd>\n        \u003Ctd>Paid plans start at $99 per month\u003C\u002Ftd>\n      \u003C\u002Ftr>\n      \u003Ctr>\n        \u003Ctd>Google Ads\u003C\u002Ftd>\n        \u003Ctd>Online Ads, Analytics\u003C\u002Ftd>\n        \u003Ctd>Varies, set your own budget\u003C\u002Ftd>\n      \u003C\u002Ftr>\n      \u003Ctr>\n        \u003Ctd>LinkedIn Ads\u003C\u002Ftd>\n        \u003Ctd>Online Ads, Analytics\u003C\u002Ftd>\n        \u003Ctd>Varies, set your own budget\u003C\u002Ftd>\n      \u003C\u002Ftr>\n    \u003C\u002Ftbody>\n  \u003C\u002Ftable>\n\n\u003Cstyle>\n  .table-container {\n  overflow-x: auto;\n  width: 100%;\n  }\n  .table-container table {\n    font-family: \"FFF Acid Grotesque\", -apple-system, sans-serif;\n    background: #FFFFFF;\n  }\n\n  td, th {\n    border-bottom: 1px solid #eee;\n    padding: 20px;\n    text-align: left;\n    color: #111717;\n    font-size: 16px;\n  }\n\n  th {\n    font-weight: 700;\n    color: #000;\n  }\n\u003C\u002Fstyle>\n","i-c96a7ecd-4fb8-416a-91ae-252bfe374edd","BlogComponentHtml",{"type":52,"content":1155},[1156],{"text":1157,"type":56},"After this quick overview, a few platforms have probably already caught your interest. Let's learn more about each tool's features, pricing, pros, and cons.",{"type":121,"attrs":1159,"content":1160},{"level":123},[1161],{"text":1071,"type":56,"marks":1162},[1163],{"type":129},{"type":121,"attrs":1165,"content":1166},{"level":415},[1167,1171,1177],{"text":1168,"type":56,"marks":1169},"1. ",[1170],{"type":129},{"text":1172,"type":56,"marks":1173},"Linearity Curve (formerly Vectornator)",[1174,1176],{"type":319,"attrs":1175},{"href":920,"uuid":322,"anchor":322,"target":323,"linktype":70},{"type":129},{"text":1178,"type":56,"marks":1179}," (collaborative design software)",[1180],{"type":129},{"type":62,"attrs":1182},{"id":1038,"body":1183},[1184],{"_uid":1185,"asset":1186,"component":148,"description":32},"i-a17f3c55-d177-4f5c-9a12-41d0808cde36",[1187],{"_uid":1188,"asset":1189,"device":146,"component":147},"73e6f5c6-ce9a-480e-b1d0-2a519a189394",[1190],{"_uid":1191,"image":1192,"imageAlt":145,"component":37},"71bf7570-b250-4f0f-9e85-886d67f49847",{"id":1193,"alt":32,"name":32,"focus":32,"title":32,"source":32,"filename":1194,"copyright":32,"fieldtype":34,"meta_data":1195,"is_external_url":15},18635483,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F2b2d52b041\u002Fdiscover_the_35_best_marketing_tools_your_team_needs_image_1.jpg",{},{"type":52,"content":1197},[1198,1200,1204],{"text":1199,"type":56},"A comprehensive vector graphic design software, ",{"text":1172,"type":56,"marks":1201},[1202],{"type":319,"attrs":1203},{"href":920,"uuid":322,"anchor":322,"target":323,"linktype":70},{"text":1205,"type":56}," empowers you to create, edit, and share stunning visuals.",{"type":52,"content":1207},[1208],{"text":1209,"type":56},"It offers powerful features for designing images that enhance customer engagement on your company's website, product pages, and social profiles.",{"type":62,"attrs":1211},{"id":1038,"body":1212},[1213],{"_uid":1214,"emoji":32,"bgColor":44,"markdown":1215,"component":153},"i-e5ef3fb6-f913-44c9-a8f0-1d109e2c9f9a","Linearity Curve's (formerly Vectornator) [AI-driven Auto Trace](https:\u002F\u002Fwww.linearity.io\u002Fauto-trace) and Background Removal design tools automate tedious and repetitive tasks.",{"type":52,"content":1217},[1218,1220,1226],{"text":1219,"type":56},"You can also cut down on design time using the ",{"text":1221,"type":56,"marks":1222},"readily available templates",[1223],{"type":319,"attrs":1224},{"href":1225,"uuid":322,"anchor":322,"target":323,"linktype":70},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates",{"text":1227,"type":56}," on the platform.",{"type":52,"content":1229},[1230],{"text":1231,"type":56},"Whether you need visuals for social marketing, packaging, printed posters, business cards, or any other custom design you imagine—Linearity Curve puts the power in your hands.",{"type":62,"attrs":1233},{"id":1038,"body":1234},[1235],{"_uid":1236,"title":394,"button":1237,"component":117,"description":1247,"backgroundColor":401},"i-3f5536d3-5180-4631-806a-33d583ce5ed3",[1238],{"_uid":1239,"icon":32,"link":1240,"size":113,"text":114,"type":115,"component":116},"2e790ab2-6699-44f2-9415-96ee52f05f52",{"id":1241,"url":32,"linktype":1128,"fieldtype":71,"cached_url":1242,"story":1243},"915706ae-8335-4324-8b06-b3079109e99b","academy\u002F",{"name":1244,"id":1245,"uuid":1241,"slug":1246,"url":1242,"full_slug":1242,"_stopResolving":974},"Academy Home",305559558,"academy","Visit our Academy for free advertising design courses.\n",{"type":52,"content":1249},[1250],{"text":1251,"type":56,"marks":1252},"Key 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\u003Cth>Pros\u003C\u002Fth>\n      \u003Cth>Cons\u003C\u002Fth>\n    \u003C\u002Ftr>\n  \u003C\u002Fthead>\n  \u003Ctbody>\n    \u003Ctr>\n      \u003Ctd>\n        \u003Cul>\n          \u003Cli>Free version for individuals\u003C\u002Fli>\n          \u003Cli>Intuitive user interface\u003C\u002Fli>\n          \u003Cli>Extensive suite of design tools\u003C\u002Fli>\n          \u003Cli>Cross-platform compatibility\u003C\u002Fli>\n        \u003C\u002Ful>\n      \u003C\u002Ftd>\n      \u003Ctd>\n        \u003Cul>\n          \u003Cli>Not compatible with Windows OS\u003C\u002Fli>\n        \u003C\u002Ful>\n      \u003C\u002Ftd>\n    \u003C\u002Ftr>\n  \u003C\u002Ftbody>\n\u003C\u002Ftable>\n\u003Cstyle>\n  table {\n    font-family: \"FFF Acid Grotesque\", -apple-system, sans-serif;\n  width: 100%;\n    background: #FFFFFF;\n  }\n\n  td, th {\n    border-bottom: 1px solid #eee;\n    padding: 20px;\n    text-align: left;\n    color: #111717;\n    font-size: 16px;\n  }\n\n  th {\n    font-weight: 700;\n    color: #000;\n  }\n\u003C\u002Fstyle>\n","i-bdacbdfa-c753-4751-9293-db1f302a8f98",{"type":121,"attrs":1292,"content":1293},{"level":415},[1294],{"text":1295,"type":56,"marks":1296},"2. Canva (template-based design software)",[1297],{"type":129},{"type":62,"attrs":1299},{"id":1038,"body":1300},[1301],{"_uid":1302,"asset":1303,"component":148,"description":1313},"i-05df73ba-bcc2-46e9-9692-14e686972278",[1304],{"_uid":1305,"asset":1306,"device":146,"component":147},"85f556f4-974b-4d81-a041-9f7083e4403c",[1307],{"_uid":1308,"image":1309,"imageAlt":145,"component":37},"3b0346f1-99a7-4e14-a09e-83d3c96d8f56",{"id":1310,"alt":32,"name":32,"focus":32,"title":32,"source":32,"filename":1311,"copyright":32,"fieldtype":34,"meta_data":1312,"is_external_url":15},18635484,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fa5be80f57e\u002Fdiscover_the_35_best_marketing_tools_your_team_needs_image_2.jpg",{},"Image source: [Canva](https:\u002F\u002Fwww.canva.com\u002F)",{"type":52,"content":1315},[1316],{"text":1317,"type":56},"This is a user-friendly graphic design tool that enables you to create engaging visuals for your marketing campaigns.",{"type":52,"content":1319},[1320],{"text":1321,"type":56},"Canva offers a vast library of pre-made design elements to inspire you. You can customize them with beautiful fonts, brand colors, and animated stickers.",{"type":52,"content":1323},[1324],{"text":1325,"type":56},"Because it was designed for pre-built template customization, the platform doesn't offer sophisticated drawing tools such as a Pen and Node tools. However, you can use your simple designs for social media channels, web, video, and print.",{"type":52,"content":1327},[1328],{"text":1251,"type":56,"marks":1329},[1330],{"type":129},{"type":213,"content":1332},[1333,1339,1345],{"type":216,"content":1334},[1335],{"type":52,"content":1336},[1337],{"text":1338,"type":56},"Drag-and-drop interface",{"type":216,"content":1340},[1341],{"type":52,"content":1342},[1343],{"text":1344,"type":56},"Thousands of pre-designed templates for different social media platforms, presentations, posters, and more",{"type":216,"content":1346},[1347],{"type":52,"content":1348},[1349],{"text":1350,"type":56},"Customizable fonts, photos, videos, and icons",{"type":52,"content":1352},[1353,1356],{"text":1277,"type":56,"marks":1354},[1355],{"type":129},{"text":1357,"type":56}," Freemium version, with a Pro plan available at $12.99 per user per month and an Enterprise plan at $30 per user per month.",{"type":62,"attrs":1359},{"id":1360,"body":1361},"7c1dc7e6-063e-48df-a9eb-e68343bd9224",[1362],{"src":1363,"_uid":1366,"component":1153},{"_uid":1364,"plugin":1150,"content":1365},"94cc60ac-d423-47cb-9aea-c2ab485210a8","\u003Ctable>\n\u003Cthead>\n  \u003Ctr>\n    \u003Cth>Pros\u003C\u002Fth>\n    \u003Cth>Cons\u003C\u002Fth>\n  \u003C\u002Ftr>\n\u003C\u002Fthead>\n\u003Ctbody>\n  \u003Ctr>\n      \u003Ctd>\u003Cul>\u003Cli>User-friendly interface with drag-and-drop features\u003C\u002Fli>\n        \u003Cli>Extensive library of templates, fonts, and images\u003C\u002Fli>\n            \u003Cli>Scalable pricing plans\u003C\u002Fli>\u003C\u002Ftd>\n      \u003Ctd>\u003Cul>\u003Cli>Many templates and features aren't available on the free plan\u003C\u002Fli>\n          \u003Cli>Mobile version can be cumbersome to use\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Ftd>\n  \u003C\u002Ftr>\n\u003C\u002Ftbody>\n\u003C\u002Ftable>\n\u003Cstyle>\n  table {\n    font-family: \"FFF Acid Grotesque\", -apple-system, sans-serif;\n  width: 100%;\n    background: #FFFFFF;\n  }\n\n  td, th {\n    border-bottom: 1px solid #eee;\n    padding: 20px;\n    text-align: left;\n    color: #111717;\n    font-size: 16px;\n  }\n\n  th {\n    font-weight: 700;\n    color: #000;\n  }\n\u003C\u002Fstyle>","i-647f155a-53ad-47dd-99e7-32cc807d4617",{"type":121,"attrs":1368,"content":1369},{"level":415},[1370],{"text":1371,"type":56,"marks":1372},"3. Adobe Creative Cloud (cloud-based digital design)",[1373],{"type":129},{"type":62,"attrs":1375},{"id":1360,"body":1376},[1377],{"_uid":1378,"asset":1379,"component":148,"description":1389},"i-80747f58-fadb-40d1-85ae-f803b8368f1d",[1380],{"_uid":1381,"asset":1382,"device":146,"component":147},"20f3a176-2494-497b-9311-49ae452ddb7a",[1383],{"_uid":1384,"image":1385,"imageAlt":145,"component":37},"cb6f13e8-7b54-4196-ad94-3f35a1a53eb0",{"id":1386,"alt":32,"name":32,"focus":32,"title":32,"source":32,"filename":1387,"copyright":32,"fieldtype":34,"meta_data":1388,"is_external_url":15},18635485,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F3083c1026a\u002Fdiscover_the_35_best_marketing_tools_your_team_needs_image_3.jpg",{},"Image source: [Adobe](https:\u002F\u002Fwww.adobe.com\u002F)",{"type":52,"content":1391},[1392],{"text":1393,"type":56},"This collection of 20+ desktop and mobile apps offers tools for photography, design, video, web, UX, and more.",{"type":52,"content":1395},[1396,1398,1405],{"text":1397,"type":56},"Most designers cut their teeth on this comprehensive suite of creative tools, often using it long into their careers. But some designers are seeking more user-friendly and ",{"text":1399,"type":56,"marks":1400},"cross-platform compatible alternatives",[1401],{"type":319,"attrs":1402},{"href":1403,"uuid":322,"anchor":322,"target":1404,"linktype":70},"https:\u002F\u002Fwww.linearity.io\u002Fadobe-illustrator-alternative","_blank",{"text":1406,"type":56}," that offer better workflow integrations.",{"type":52,"content":1408},[1409],{"text":1251,"type":56,"marks":1410},[1411],{"type":129},{"type":213,"content":1413},[1414,1420,1426],{"type":216,"content":1415},[1416],{"type":52,"content":1417},[1418],{"text":1419,"type":56},"Includes popular apps like Photoshop, Illustrator, and Premiere Pro",{"type":216,"content":1421},[1422],{"type":52,"content":1423},[1424],{"text":1425,"type":56},"Creative tools for everything from photo editing to graphic design and video editing",{"type":216,"content":1427},[1428],{"type":52,"content":1429},[1430],{"text":1431,"type":56},"Cloud-based for easy access and collaboration",{"type":52,"content":1433},[1434,1437],{"text":1277,"type":56,"marks":1435},[1436],{"type":129},{"text":1438,"type":56}," Adobe Creative Cloud pricing starts at $60.94 per month for individuals and $91.99 per month per license for teams. There are also educational pricing options for teachers, students, and institutions.",{"type":62,"attrs":1440},{"id":1360,"body":1441},[1442],{"src":1443,"_uid":1446,"component":1153},{"_uid":1444,"plugin":1150,"content":1445},"46ba2df3-909b-4754-9f11-534ce0d8ce51","\u003Ctable>\n\u003Cthead>\n  \u003Ctr>\n    \u003Cth>Pros\u003C\u002Fth>\n    \u003Cth>Cons\u003C\u002Fth>\n  \u003C\u002Ftr>\n\u003C\u002Fthead>\n\u003Ctbody>\n  \u003Ctr>\n      \u003Ctd>\u003Cul>\u003Cli>Wide range of creative tools\u003C\u002Fli>\n        \u003Cli>Cloud-based for easy access and collaboration\u003C\u002Fli>\n            \u003Cli>Industry-standard tools for design and multimedia\u003C\u002Fli>\u003C\u002Ftd>\n      \u003Ctd>\u003Cul>\u003Cli>Can be expensive for individuals or small teams\u003C\u002Fli>\n          \u003Cli>Unintuitive interfaces that require training\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Ftd>\n  \u003C\u002Ftr>\n\u003C\u002Ftbody>\n\u003C\u002Ftable>","i-c1f9434e-fc38-4dfd-b98a-e09f1bbceac5",{"type":121,"attrs":1448,"content":1449},{"level":415},[1450],{"text":1451,"type":56,"marks":1452},"4. Frase (content marketing software)",[1453],{"type":129},{"type":62,"attrs":1455},{"id":1360,"body":1456},[1457],{"_uid":1458,"asset":1459,"component":148,"description":1469},"i-0e1aad45-62bc-44e6-85b9-8d2b659e7481",[1460],{"_uid":1461,"asset":1462,"device":146,"component":147},"f8bf88e7-4308-4768-8e30-59b97a531f88",[1463],{"_uid":1464,"image":1465,"imageAlt":145,"component":37},"b3556c9a-e584-4d18-bbf0-0e9c58e0d630",{"id":1466,"alt":32,"name":32,"focus":32,"title":32,"source":32,"filename":1467,"copyright":32,"fieldtype":34,"meta_data":1468,"is_external_url":15},18635486,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F97c577fa06\u002Fdiscover_the_35_best_marketing_tools_your_team_needs_image_4.jpg",{},"Image source: [Frase](https:\u002F\u002Fwww.frase.io\u002F)",{"type":52,"content":1471},[1472],{"text":1473,"type":56},"Frase is an AI-powered content tool for marketers and content creators to develop comprehensive, SEO-optimized content.",{"type":52,"content":1475},[1476],{"text":1477,"type":56},"This cloud-based platform uses AI to identify what questions your target audience is asking online and then helps you create content to address these queries.",{"type":52,"content":1479},[1480],{"text":1481,"type":56},"With a mission to make your content more relevant and your website more discoverable, Frase can be a powerful tool in any digital marketer's arsenal.",{"type":52,"content":1483},[1484],{"text":1251,"type":56,"marks":1485},[1486],{"type":129},{"type":213,"content":1488},[1489,1495,1501,1507],{"type":216,"content":1490},[1491],{"type":52,"content":1492},[1493],{"text":1494,"type":56},"AI-driven topic research based on user intent",{"type":216,"content":1496},[1497],{"type":52,"content":1498},[1499],{"text":1500,"type":56},"Automated content briefs to guide your writing",{"type":216,"content":1502},[1503],{"type":52,"content":1504},[1505],{"text":1506,"type":56},"SEO analysis of top-performing content in your niche",{"type":216,"content":1508},[1509],{"type":52,"content":1510},[1511],{"text":1512,"type":56},"Integration with Google Search Console and Google Analytics",{"type":52,"content":1514},[1515,1518],{"text":1277,"type":56,"marks":1516},[1517],{"type":129},{"text":1519,"type":56}," The Solo plan for individuals costs $14.99 per month. The Basic plan starts at $38.25 per month, and Team plan starts at $114.99 per month.",{"type":62,"attrs":1521},{"id":1360,"body":1522},[1523],{"src":1524,"_uid":1527,"component":1153},{"_uid":1525,"plugin":1150,"content":1526},"ab6269d5-6ffa-4222-9f56-4bc24a324d24","\u003Ctable>\n\u003Cthead>\n  \u003Ctr>\n    \u003Cth>Pros\u003C\u002Fth>\n    \u003Cth>Cons\u003C\u002Fth>\n  \u003C\u002Ftr>\n\u003C\u002Fthead>\n\u003Ctbody>\n  \u003Ctr>\n      \u003Ctd>\u003Cul>\u003Cli>Enhances content relevancy, improving SEO ranking\u003C\u002Fli>\n        \u003Cli>Time-saving tool for content research\u003C\u002Fli>\n            \u003Cli>Excellent integration with Google's tools\u003C\u002Fli>\u003C\u002Ftd>\n      \u003Ctd>\u003Cul>\u003Cli>There can be a learning curve for non-SEO professionals\u003C\u002Fli>\n          \u003Cli>May not be as comprehensive as other dedicated SEO tools\u003C\u002Fli>\n          \u003Cli>The higher-tier plan can be expensive for small businesses\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Ftd>\n  \u003C\u002Ftr>\n\u003C\u002Ftbody>\n\u003C\u002Ftable>","i-fe594d00-b247-426a-94ec-503dd0e24052",{"type":121,"attrs":1529,"content":1530},{"level":415},[1531],{"text":1532,"type":56,"marks":1533},"5. Unbounce (landing page design and analytics)",[1534],{"type":129},{"type":62,"attrs":1536},{"id":1360,"body":1537},[1538],{"_uid":1539,"asset":1540,"component":148,"description":1550},"i-65ade333-e67d-4c61-b472-bcbf92facc39",[1541],{"_uid":1542,"asset":1543,"device":146,"component":147},"fb306ff1-cce3-4990-9968-eb199fb2d3da",[1544],{"_uid":1545,"image":1546,"imageAlt":145,"component":37},"8ebaf5e6-caac-4676-bdeb-fdaeaff38bc8",{"id":1547,"alt":32,"name":32,"focus":32,"title":32,"source":32,"filename":1548,"copyright":32,"fieldtype":34,"meta_data":1549,"is_external_url":15},18635487,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F3a1c53acd7\u002Fdiscover_the_35_best_marketing_tools_your_team_needs_image_5.jpg",{},"Image source: [Unbounce](https:\u002F\u002Funbounce.com\u002F)",{"type":52,"content":1552},[1553],{"text":1554,"type":56},"Unbounce is a platform that helps you create and test responsive landing pages, website popups, and sticky bars without coding. You can create, customize, and optimize visually appealing landing pages that prompt your visitors to take action.",{"type":52,"content":1556},[1557],{"text":1558,"type":56},"This platform is designed for businesses looking to grow their marketing funnel and increase conversion rates.",{"type":52,"content":1560},[1561],{"text":1251,"type":56,"marks":1562},[1563],{"type":129},{"type":213,"content":1565},[1566,1572,1578],{"type":216,"content":1567},[1568],{"type":52,"content":1569},[1570],{"text":1571,"type":56},"Drag-and-drop landing page builder",{"type":216,"content":1573},[1574],{"type":52,"content":1575},[1576],{"text":1577,"type":56},"A\u002FB testing to optimize conversions",{"type":216,"content":1579},[1580],{"type":52,"content":1581},[1582],{"text":1583,"type":56},"Popups and sticky bars to capture more leads",{"type":52,"content":1585},[1586,1589],{"text":1277,"type":56,"marks":1587},[1588],{"type":129},{"text":1590,"type":56}," Unbounce pricing starts at $99 per month for the Launch plan, $145 per month for the Optimize plan, and $240 per month for the Accelerate plan. The Concierge plan starts at $625 per month.",{"type":62,"attrs":1592},{"id":1360,"body":1593},[1594],{"src":1595,"_uid":1598,"component":1153},{"_uid":1596,"plugin":1150,"content":1597},"345e08aa-3a9e-4735-a871-ac4386127198","\u003Ctable>\n\u003Cthead>\n  \u003Ctr>\n    \u003Cth>Pros\u003C\u002Fth>\n    \u003Cth>Cons\u003C\u002Fth>\n  \u003C\u002Ftr>\n\u003C\u002Fthead>\n\u003Ctbody>\n  \u003Ctr>\n      \u003Ctd>\u003Cul>\u003Cli>Easy to use landing page builder\u003C\u002Fli>\n        \u003Cli>A\u002FB testing and conversion tools\u003C\u002Fli>\n            \u003Cli>Popups and sticky bars for lead capture\u003C\u002Fli>\u003C\u002Ftd>\n      \u003Ctd>\u003Cul>\u003Cli>Can be costly for small businesses\u003C\u002Fli>\n          \u003Cli>Limited integrations\u003C\u002Fli>\n          \u003Cli>May require training for some of the features\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Ftd>\n  \u003C\u002Ftr>\n\u003C\u002Ftbody>\n\u003C\u002Ftable>","i-ae329fad-e70e-4e0b-9b31-588965d128de",{"type":121,"attrs":1600,"content":1601},{"level":415},[1602],{"text":1603,"type":56,"marks":1604},"6. Wistia (video content creation)",[1605],{"type":129},{"type":62,"attrs":1607},{"id":1360,"body":1608},[1609],{"_uid":1610,"asset":1611,"component":148,"description":1621},"i-d6829160-12d5-4321-92a2-c29b552772ee",[1612],{"_uid":1613,"asset":1614,"device":146,"component":147},"2698ce96-0826-41e0-aec4-e447304a5006",[1615],{"_uid":1616,"image":1617,"imageAlt":145,"component":37},"d8a2e47c-7de6-4d68-9669-a6e2a9ec22a0",{"id":1618,"alt":32,"name":32,"focus":32,"title":32,"source":32,"filename":1619,"copyright":32,"fieldtype":34,"meta_data":1620,"is_external_url":15},18635488,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F65a80a23ee\u002Fdiscover_the_35_best_marketing_tools_your_team_needs_image_6.jpg",{},"Image source: [Wistia](https:\u002F\u002Fwistia.com\u002F)",{"type":52,"content":1623},[1624],{"text":1625,"type":56},"Wistia is a professional video hosting solution with analytics, SEO, and marketing tools. It's designed to help businesses communicate effectively using video, track video performance, and find leads using video analytics.",{"type":52,"content":1627},[1628],{"text":1629,"type":56},"Unlike YouTube and Vimeo embeds, Wistia gives you more customization options to create fully branded, HD video embeds for your website and product pages.",{"type":52,"content":1631},[1632],{"text":1251,"type":56,"marks":1633},[1634],{"type":129},{"type":213,"content":1636},[1637,1643,1649],{"type":216,"content":1638},[1639],{"type":52,"content":1640},[1641],{"text":1642,"type":56},"Professional video hosting",{"type":216,"content":1644},[1645],{"type":52,"content":1646},[1647],{"text":1648,"type":56},"Video analytics and SEO tools",{"type":216,"content":1650},[1651],{"type":52,"content":1652},[1653],{"text":1654,"type":56},"Video marketing tools like calls to action (CTAs) and email collectors",{"type":52,"content":1656},[1657,1660],{"text":1277,"type":56,"marks":1658},[1659],{"type":129},{"text":1661,"type":56}," Wistia offers a free plan, while the Plus plan starts at $24 per month. The Pro plan starts at $99 per month, Advanced at $399 per month, and the Premium plan for custom pricing to suit any type of business.",{"type":62,"attrs":1663},{"id":1360,"body":1664},[1665],{"src":1666,"_uid":1669,"component":1153},{"_uid":1667,"plugin":1150,"content":1668},"de03403e-8dd9-4b25-b980-bcca737fb189","\u003Ctable>\n\u003Cthead>\n  \u003Ctr>\n    \u003Cth>Pros\u003C\u002Fth>\n    \u003Cth>Cons\u003C\u002Fth>\n  \u003C\u002Ftr>\n\u003C\u002Fthead>\n\u003Ctbody>\n  \u003Ctr>\n      \u003Ctd>\u003Cul>\u003Cli>Professional video hosting service\u003C\u002Fli>\n        \u003Cli>Extensive video analytics and SEO\u003C\u002Fli>\n          \u003Cli>Effective video marketing tools\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Ftd>\n      \u003Ctd>\u003Cul>\u003Cli>Advanced features require custom pricing\u003C\u002Fli>\n          \u003Cli>No live streaming options\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Ftd>\n  \u003C\u002Ftr>\n\u003C\u002Ftbody>\n\u003C\u002Ftable>","i-4c6e6c06-ec60-415f-b460-208a80dbacb5",{"type":121,"attrs":1671,"content":1672},{"level":123},[1673],{"text":1077,"type":56,"marks":1674},[1675],{"type":129},{"type":121,"attrs":1677,"content":1678},{"level":415},[1679],{"text":1680,"type":56,"marks":1681},"7. HubSpot (customer relationship management)",[1682],{"type":129},{"type":62,"attrs":1684},{"id":1360,"body":1685},[1686],{"_uid":1687,"asset":1688,"component":148,"description":1698},"i-dae4ecf9-146e-44c2-bf99-79deda900470",[1689],{"_uid":1690,"asset":1691,"device":146,"component":147},"6d057d8d-59f2-4ab4-86db-bb5d5cf86182",[1692],{"_uid":1693,"image":1694,"imageAlt":145,"component":37},"5626270e-a334-4889-9739-1e2809e1a189",{"id":1695,"alt":32,"name":32,"focus":32,"title":32,"source":32,"filename":1696,"copyright":32,"fieldtype":34,"meta_data":1697,"is_external_url":15},18635489,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fa0d68a7dac\u002Fdiscover_the_35_best_marketing_tools_your_team_needs_image_7.jpg",{},"Image source: [HubSpot](https:\u002F\u002Fwww.hubspot.com\u002F)",{"type":52,"content":1700},[1701],{"text":1702,"type":56},"HubSpot is an all-in-one digital marketing software. It's a CRM that also offers holistic marketing, sales, and customer service features to help businesses scale efficiently and effectively.",{"type":52,"content":1704},[1705],{"text":1706,"type":56},"Besides its powerful CRM offering, HubSpot can be used to manage your sales and marketing funnels.",{"type":52,"content":1708},[1709],{"text":1710,"type":56},"You can connect various marketing channels to automatically populate your account with potential customers. Then, use the comprehensive dashboards and database features to track the entire customer life cycle.",{"type":52,"content":1712},[1713],{"text":1714,"type":56},"HubSpot can also be used as a marketing automation platform, offering various tools to handle customer communications. These marketing automation features include a chatbot with branched workflows, AI content assistant, and social and email campaigns.",{"type":62,"attrs":1716},{"id":1360,"body":1717},[1718],{"_uid":1719,"emoji":32,"bgColor":44,"markdown":1720,"component":153},"i-fc9f8d80-2408-4ad7-a72b-947f5dc85c39","HubSpot's Marketing Hub offers all the tools you need to deliver relevant messages to the right audiences and capture qualified leads.\n",{"type":52,"content":1722},[1723],{"text":1251,"type":56,"marks":1724},[1725],{"type":129},{"type":213,"content":1727},[1728,1734,1740],{"type":216,"content":1729},[1730],{"type":52,"content":1731},[1732],{"text":1733,"type":56},"All-in-one platform that includes marketing, sales, and service tools",{"type":216,"content":1735},[1736],{"type":52,"content":1737},[1738],{"text":1739,"type":56},"Comprehensive CRM for effective customer relationship handling",{"type":216,"content":1741},[1742],{"type":52,"content":1743},[1744],{"text":1745,"type":56},"Advanced analytics to track marketing campaigns and drive data-based decisions",{"type":52,"content":1747},[1748,1751],{"text":1277,"type":56,"marks":1749},[1750],{"type":129},{"text":1752,"type":56}," HubSpot offers many different billing options, with the Starter plan starting at $18 per month, the Professional plan at $800 per month, and the Enterprise plan at $3,600 per month.",{"type":62,"attrs":1754},{"id":1360,"body":1755},[1756],{"src":1757,"_uid":1760,"component":1153},{"_uid":1758,"plugin":1150,"content":1759},"a7faf981-572c-4135-920a-8b238800e0e9","\u003Ctable>\n\u003Cthead>\n  \u003Ctr>\n    \u003Cth>Pros\u003C\u002Fth>\n    \u003Cth>Cons\u003C\u002Fth>\n  \u003C\u002Ftr>\n\u003C\u002Fthead>\n\u003Ctbody>\n  \u003Ctr>\n      \u003Ctd>\u003Cul>\u003Cli>Free version with limited features\u003C\u002Fli>\n        \u003Cli>All-in-one platform for managing various business aspects\u003C\u002Fli>\n            \u003Cli>Robust analytics for tracking and decision-making\u003C\u002Fli>\n          \u003Cli>Scalable pricing plans\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Ftd>\n      \u003Ctd>\u003Cul>\u003Cli>Higher-tier plans can be expensive for smaller businesses\u003C\u002Fli>\n          \u003Cli>Confusing pricing structure\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Ftd>\n  \u003C\u002Ftr>\n\u003C\u002Ftbody>\n\u003C\u002Ftable>","i-1398b871-c5d0-48c0-a557-c609ca0a60a2",{"type":121,"attrs":1762,"content":1763},{"level":415},[1764],{"text":1765,"type":56,"marks":1766},"8. Streak (CRM and email marketing software)",[1767],{"type":129},{"type":62,"attrs":1769},{"id":1360,"body":1770},[1771],{"_uid":1772,"asset":1773,"component":148,"description":1783},"i-40acf99c-c2e6-4668-934b-4e39915d7978",[1774],{"_uid":1775,"asset":1776,"device":146,"component":147},"8271c639-d9a0-4672-97ee-aab80c1972b0",[1777],{"_uid":1778,"image":1779,"imageAlt":145,"component":37},"d2968539-6d63-4a0f-94e3-00abf1c213f6",{"id":1780,"alt":32,"name":32,"focus":32,"title":32,"source":32,"filename":1781,"copyright":32,"fieldtype":34,"meta_data":1782,"is_external_url":15},18635490,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fac106725ae\u002Fdiscover_the_35_best_marketing_tools_your_team_needs_image_8.jpg",{},"Image source: [Streak](https:\u002F\u002Fwww.streak.com\u002F)",{"type":52,"content":1785},[1786],{"text":1787,"type":56},"Streak is a fully integrated Gmail-based CRM tool. This intuitive platform streamlines your CRM workflow by incorporating itself directly within your Gmail inbox, eliminating the need to constantly switch between email and a separate CRM tool.",{"type":52,"content":1789},[1790],{"text":1791,"type":56},"You can use it for outreach emails with personalized variants. Setting up your account takes a few minutes: install the plugin, upload your contacts, and you’re ready to start working.",{"type":52,"content":1793},[1794],{"text":1795,"type":56},"Streak is free for up to 50 emails daily, making it ideal for small or inbound-focused businesses that perform minimal outbound marketing activities.",{"type":52,"content":1797},[1798],{"text":1251,"type":56,"marks":1799},[1800],{"type":129},{"type":213,"content":1802},[1803,1809,1815,1821,1827],{"type":216,"content":1804},[1805],{"type":52,"content":1806},[1807],{"text":1808,"type":56},"Seamless integration with Gmail for easy access and usage",{"type":216,"content":1810},[1811],{"type":52,"content":1812},[1813],{"text":1814,"type":56},"Email tracking to monitor when your emails are read",{"type":216,"content":1816},[1817],{"type":52,"content":1818},[1819],{"text":1820,"type":56},"Mail merge for bulk personalized emails",{"type":216,"content":1822},[1823],{"type":52,"content":1824},[1825],{"text":1826,"type":56},"Shared pipelines to improve team collaboration",{"type":216,"content":1828},[1829],{"type":52,"content":1830},[1831],{"text":1832,"type":56},"Task reminders to ensure you never miss a deadline",{"type":52,"content":1834},[1835,1838],{"text":1277,"type":56,"marks":1836},[1837],{"type":129},{"text":1839,"type":56}," Streak offers a free basic plan with limited functionality. The Solo plan starts at $15 per user per month for individuals. The Pro plan starts at $49 per user per month, Pro+ starts at $69 per user per month, and Enterprise starts at $129 per user per month.",{"type":62,"attrs":1841},{"id":1360,"body":1842},[1843],{"src":1844,"_uid":1847,"component":1153},{"_uid":1845,"plugin":1150,"content":1846},"8494154d-3c4c-43f5-8e27-83450d6c4026","\u003Ctable>\n\u003Cthead>\n  \u003Ctr>\n    \u003Cth>Pros\u003C\u002Fth>\n    \u003Cth>Cons\u003C\u002Fth>\n  \u003C\u002Ftr>\n\u003C\u002Fthead>\n\u003Ctbody>\n  \u003Ctr>\n      \u003Ctd>\u003Cul>\u003Cli>Perfect for Gmail users due to its seamless integration\u003C\u002Fli>\n        \u003Cli>Allows for efficient team collaboration\u003C\u002Fli>\n            \u003Cli>Useful tracking features for emails\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Ftd>\n      \u003Ctd>\u003Cul>\u003Cli>Not as comprehensive as other standalone CRM tools\u003C\u002Fli>\n          \u003Cli>Limited functionality in the free version\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Ftd>\n  \u003C\u002Ftr>\n\u003C\u002Ftbody>\n\u003C\u002Ftable>","i-ee17ef02-1b65-4d4e-88c9-81d40eb4e4b3",{"type":121,"attrs":1849,"content":1850},{"level":123},[1851],{"text":1083,"type":56,"marks":1852},[1853],{"type":129},{"type":121,"attrs":1855,"content":1856},{"level":415},[1857],{"text":1858,"type":56,"marks":1859},"9. Hootsuite (social media marketing software)",[1860],{"type":129},{"type":62,"attrs":1862},{"id":1360,"body":1863},[1864],{"_uid":1865,"asset":1866,"component":148,"description":1876},"i-095b7641-0b81-4004-bab3-5ff372e91480",[1867],{"_uid":1868,"asset":1869,"device":146,"component":147},"b9526649-6992-4772-9e93-218507740883",[1870],{"_uid":1871,"image":1872,"imageAlt":145,"component":37},"4edd498a-66e6-43b3-8ed9-92b84c3ceb75",{"id":1873,"alt":32,"name":32,"focus":32,"title":32,"source":32,"filename":1874,"copyright":32,"fieldtype":34,"meta_data":1875,"is_external_url":15},18635491,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fa890c94b07\u002Fdiscover_the_35_best_marketing_tools_your_team_needs_image_9.jpg",{},"Image source: [Hootsuite](https:\u002F\u002Fwww.hootsuite.com\u002F)",{"type":52,"content":1878},[1879],{"text":1880,"type":56,"marks":1881},"An established social media marketing software, Hootsuite enables you to schedule posts, monitor conversations, and measure performance across multiple social channels from a single dashboard.",[1882],{"type":386,"attrs":1883},{"color":388},{"type":62,"attrs":1885},{"id":1360,"body":1886},[1887],{"_uid":1888,"emoji":32,"bgColor":44,"markdown":1889,"component":153},"i-d9db1ba0-d9f7-419f-9d70-6bd5d362d062","Hootsuite's single-dashboard view monitors overall social performance and responds to customer queries on various platforms.\n",{"type":52,"content":1891},[1892],{"text":1893,"type":56},"You can also use it for social listening by tracking mentions and hashtags. Moreover, you can set triggers and automated actions, such as liking any new post that mentions your brand or includes a branded hashtag.",{"type":62,"attrs":1895},{"id":1360,"body":1896},[1897],{"_uid":1898,"cards":1899,"component":1924},"i-91f545bf-0858-4bdc-b272-91aa7ac0ee62",[1900,1913],{"_uid":1901,"image":1902,"button":1906,"component":1912},"4e047aa3-74ce-406c-83da-8ce7a59cbe2d",{"id":1903,"alt":32,"name":32,"focus":32,"title":32,"source":32,"filename":1904,"copyright":32,"fieldtype":34,"meta_data":1905,"is_external_url":15},18635495,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fc2ddf25e4e\u002Fdiscover_the_35_best_marketing_tools_your_team_needs_image_10.jpg",{},[1907],{"_uid":1908,"icon":32,"link":1909,"size":113,"text":1911,"type":115,"component":116},"f97541e5-d062-4d16-affa-8954fd685e8a",{"id":32,"url":1910,"linktype":70,"fieldtype":71,"cached_url":1910},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fsocial-media\u002Finstagram-posts\u002Ffashion-marketing-yellow\u002F","Get this template","BlogTwoColumnTemplatesItem",{"_uid":1914,"image":1915,"button":1919,"component":1912},"c557dec7-7701-4db4-9688-b0c86cda95b1",{"id":1916,"alt":32,"name":32,"focus":32,"title":32,"source":32,"filename":1917,"copyright":32,"fieldtype":34,"meta_data":1918,"is_external_url":15},18635496,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F4d50a4e739\u002Fdiscover_the_35_best_marketing_tools_your_team_needs_image_11.jpg",{},[1920],{"_uid":1921,"icon":32,"link":1922,"size":113,"text":1911,"type":115,"component":116},"57445095-0886-40a3-a9dd-844be9823dc3",{"id":32,"url":1923,"linktype":70,"fieldtype":71,"cached_url":1923},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fslides\u002Finfluencer-marketing\u002F","BlogTwoColumnTemplates",{"type":52,"content":1926},[1927],{"text":1251,"type":56,"marks":1928},[1929],{"type":129},{"type":213,"content":1931},[1932,1938,1944],{"type":216,"content":1933},[1934],{"type":52,"content":1935},[1936],{"text":1937,"type":56},"Comprehensive social media management features, including scheduling and analytics",{"type":216,"content":1939},[1940],{"type":52,"content":1941},[1942],{"text":1943,"type":56},"Social listening capabilities to track brand mentions and sentiment",{"type":216,"content":1945},[1946],{"type":52,"content":1947},[1948],{"text":1949,"type":56},"Integration with a wide range of social media channels and digital tools",{"type":52,"content":1951},[1952,1955],{"text":1277,"type":56,"marks":1953},[1954],{"type":129},{"text":1956,"type":56}," Hootsuite's Professional plan starts at $99 per month, Team plan at $249 per month, Business plan at $739 per month, and a custom Enterprise plan for any type of organization.",{"type":62,"attrs":1958},{"id":1360,"body":1959},[1960],{"src":1961,"_uid":1964,"component":1153},{"_uid":1962,"plugin":1150,"content":1963},"58e53709-84aa-4933-9d35-d917756f0adf","\u003Ctable>\n\u003Cthead>\n  \u003Ctr>\n    \u003Cth>Pros\u003C\u002Fth>\n    \u003Cth>Cons\u003C\u002Fth>\n  \u003C\u002Ftr>\n\u003C\u002Fthead>\n\u003Ctbody>\n  \u003Ctr>\n      \u003Ctd>\u003Cul>\u003Cli>Centralized social media marketing tools\u003C\u002Fli>\n        \u003Cli>Social listening and monitoring features\u003C\u002Fli>\n            \u003Cli>Integration with numerous platforms\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Ftd>\n      \u003Ctd>\u003Cul>\u003Cli>Higher-tier plans can be costly for small businesses\u003C\u002Fli>\n          \u003Cli>Social scheduling tools aren't very robust\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Ftd>\n  \u003C\u002Ftr>\n\u003C\u002Ftbody>\n\u003C\u002Ftable>","i-cf413e44-d48b-49d7-89a5-09cee0a3d35d",{"type":121,"attrs":1966,"content":1967},{"level":415},[1968],{"text":1969,"type":56,"marks":1970},"10. Buffer (social media marketing software)",[1971],{"type":129},{"type":62,"attrs":1973},{"id":1360,"body":1974},[1975],{"_uid":1976,"asset":1977,"component":148,"description":1987},"i-b28f1fc8-35ee-4d72-ac08-b4a3dc986aa8",[1978],{"_uid":1979,"asset":1980,"device":146,"component":147},"ed719837-4823-4d16-b117-acd0180fffbe",[1981],{"_uid":1982,"image":1983,"imageAlt":145,"component":37},"7e2a85e7-ae4c-4a83-acd3-f25832d03b26",{"id":1984,"alt":32,"name":32,"focus":32,"title":32,"source":32,"filename":1985,"copyright":32,"fieldtype":34,"meta_data":1986,"is_external_url":15},18635497,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F0f0924ae28\u002Fdiscover_the_35_best_marketing_tools_your_team_needs_image_12.jpg",{},"Image source: [Buffer](https:\u002F\u002Fbuffer.com\u002F)",{"type":52,"content":1989},[1990],{"text":1991,"type":56},"Like Hootsuite, Buffer is an intuitive social media management tool for managing all your social accounts in one place. You can create and schedule posts, plan your content using the calendar, and analyze social post performance.",{"type":52,"content":1993},[1994],{"text":1995,"type":56},"Buffer is very easy to set up. You can connect your social accounts and start scheduling posts almost immediately.",{"type":52,"content":1997},[1998],{"text":1251,"type":56,"marks":1999},[2000],{"type":129},{"type":213,"content":2002},[2003,2009,2015],{"type":216,"content":2004},[2005],{"type":52,"content":2006},[2007],{"text":2008,"type":56},"User-friendly social media scheduling and management",{"type":216,"content":2010},[2011],{"type":52,"content":2012},[2013],{"text":2014,"type":56},"Reporting capabilities to track performance and engagement",{"type":216,"content":2016},[2017],{"type":52,"content":2018},[2019],{"text":2020,"type":56},"Team collaboration features for effective teamwork",{"type":52,"content":2022},[2023,2026],{"text":1277,"type":56,"marks":2024},[2025],{"type":129},{"text":2027,"type":56}," Buffer offers different packages, with the Essentials plan starting at $12 per month for two channels, and the Team plan at $24 per month for two channels.",{"type":62,"attrs":2029},{"id":1360,"body":2030},[2031],{"src":2032,"_uid":2035,"component":1153},{"_uid":2033,"plugin":1150,"content":2034},"c7097dcf-aa0b-43b1-9c29-1266b11d5470","\u003Ctable>\n\u003Cthead>\n  \u003Ctr>\n    \u003Cth>Pros\u003C\u002Fth>\n    \u003Cth>Cons\u003C\u002Fth>\n  \u003C\u002Ftr>\n\u003C\u002Fthead>\n\u003Ctbody>\n  \u003Ctr>\n      \u003Ctd>\u003Cul>\u003Cli>Limited free version\u003C\u002Fli>\n        \u003Cli>Intuitive and easy-to-use platform\u003C\u002Fli>\n            \u003Cli>Basic analytics and reports\u003C\u002Fli>\n          \u003Cli>Collaborative features for teams\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Ftd>\n      \u003Ctd>\u003Cul>\u003Cli>Limited features in the lower-tier plans\u003C\u002Fli>\n          \u003Cli>Integrations don't always work well\u003C\u002Fli>\n          \u003Cli>Pricing increases as you add more channels\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Ftd>\n  \u003C\u002Ftr>\n\u003C\u002Ftbody>\n\u003C\u002Ftable>","i-f5b99e22-211c-40de-8537-ac0ae3f1e0f9",{"type":121,"attrs":2037,"content":2038},{"level":415},[2039],{"text":2040,"type":56},"11. Sprout Social (social media marketing software)",{"type":62,"attrs":2042},{"id":1360,"body":2043},[2044],{"_uid":2045,"asset":2046,"component":148,"description":2056},"i-05a1825b-8613-4c1a-8353-d7655f76040e",[2047],{"_uid":2048,"asset":2049,"device":146,"component":147},"c566aac8-cfd9-4385-90f8-9e622c28e264",[2050],{"_uid":2051,"image":2052,"imageAlt":145,"component":37},"519416e2-a0f6-4ff4-9d97-cc2113e6dd97",{"id":2053,"alt":32,"name":32,"focus":32,"title":32,"source":32,"filename":2054,"copyright":32,"fieldtype":34,"meta_data":2055,"is_external_url":15},18635498,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F69c1bac8f9\u002Fdiscover_the_35_best_marketing_tools_your_team_needs_image_13.jpg",{},"Image source: [Sprout Social](https:\u002F\u002Fsproutsocial.com\u002F)",{"type":52,"content":2058},[2059],{"text":2060,"type":56},"Another popular social media management platform, Sprout Social provides engagement, publishing, analytics, and team collaboration tools.",{"type":52,"content":2062},[2063],{"text":2064,"type":56},"This platform is ideal for businesses that want to grow their social media presence effectively while saving time and improving collaboration.",{"type":52,"content":2066},[2067],{"text":1251,"type":56,"marks":2068},[2069],{"type":129},{"type":213,"content":2071},[2072,2078,2083],{"type":216,"content":2073},[2074],{"type":52,"content":2075},[2076],{"text":2077,"type":56},"Comprehensive social media management, including publishing and analytics",{"type":216,"content":2079},[2080],{"type":52,"content":2081},[2082],{"text":1943,"type":56},{"type":216,"content":2084},[2085],{"type":52,"content":2086},[2087],{"text":2088,"type":56},"Integrated CRM to build and manage customer relationships",{"type":52,"content":2090},[2091,2094],{"text":1277,"type":56,"marks":2092},[2093],{"type":129},{"text":2095,"type":56}," The Standard plan starts at $249 per user per month, Professional plan at $399 per user per month, and Advanced plan at $499 per user per month. Contact sales for Enterprise pricing.",{"type":62,"attrs":2097},{"id":1360,"body":2098},[2099],{"src":2100,"_uid":2103,"component":1153},{"_uid":2101,"plugin":1150,"content":2102},"889e67fb-1c9b-4c3d-a198-4baa1cfcd72b","\u003Ctable>\n\u003Cthead>\n  \u003Ctr>\n    \u003Cth>Pros\u003C\u002Fth>\n    \u003Cth>Cons\u003C\u002Fth>\n  \u003C\u002Ftr>\n\u003C\u002Fthead>\n\u003Ctbody>\n  \u003Ctr>\n      \u003Ctd>\u003Cul>\u003Cli>Centralized social media campaign management\u003C\u002Fli>\n        \u003Cli>Social listening and CRM integration\u003C\u002Fli>\n            \u003Cli>Scalable pricing plans\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Ftd>\n      \u003Ctd>\u003Cul>\u003Cli>Can be costly for small businesses\u003C\u002Fli>\n          \u003Cli>Limited number of social profiles you can manage on lower-tier plans\u003C\u002Fli>\n          \u003Cli>The mobile app lacks some functionality compared to the desktop version\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Ftd>\n  \u003C\u002Ftr>\n\u003C\u002Ftbody>\n\u003C\u002Ftable>","i-9b9bea12-f7c9-460f-9fac-df2edbc5878d",{"type":121,"attrs":2105,"content":2106},{"level":415},[2107],{"text":2108,"type":56},"12. Zapier (integrations platform)",{"type":62,"attrs":2110},{"id":1360,"body":2111},[2112],{"_uid":2113,"asset":2114,"component":148,"description":2124},"i-c42048f9-e5d2-4c82-9bd7-fa37d9f20104",[2115],{"_uid":2116,"asset":2117,"device":146,"component":147},"d2f989f9-6ae5-46a1-8f65-adbcb5ce014d",[2118],{"_uid":2119,"image":2120,"imageAlt":145,"component":37},"b090b266-4d53-4c34-8011-23460936d509",{"id":2121,"alt":32,"name":32,"focus":32,"title":32,"source":32,"filename":2122,"copyright":32,"fieldtype":34,"meta_data":2123,"is_external_url":15},18635499,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fbe75f324ae\u002Fdiscover_the_35_best_marketing_tools_your_team_needs_image_14.jpg",{},"Image source: [Zapier](https:\u002F\u002Fzapier.com\u002F)",{"type":52,"content":2126},[2127],{"text":2128,"type":56},"Want to connect your business apps, such as Gmail, Slack, and more? Zapier is a no-code online automation tool that you can use to automate repetitive tasks.",{"type":62,"attrs":2130},{"id":1360,"body":2131},[2132],{"_uid":2133,"emoji":32,"bgColor":44,"markdown":2134,"component":153},"i-e2c52493-c83d-44af-a21e-3105fc76f9f7","Zapier's plug-and-play approach to cross-platform automation is a game-changer for marketers, who often switch between multiple platforms.",{"type":52,"content":2136},[2137],{"text":2138,"type":56},"You can use this single platform to build your own all-in-one marketing toolkit: populate your CRM from different sources, create tasks based on different triggers, personalize employee workflows, and more.",{"type":52,"content":2140},[2141],{"text":1251,"type":56,"marks":2142},[2143],{"type":129},{"type":213,"content":2145},[2146,2152,2158],{"type":216,"content":2147},[2148],{"type":52,"content":2149},[2150],{"text":2151,"type":56},"Automation of repetitive tasks between different apps",{"type":216,"content":2153},[2154],{"type":52,"content":2155},[2156],{"text":2157,"type":56},"Easy setup with no coding required",{"type":216,"content":2159},[2160],{"type":52,"content":2161},[2162],{"text":2163,"type":56},"Supports thousands of apps and services, plus custom integrations",{"type":52,"content":2165},[2166,2169],{"text":1277,"type":56,"marks":2167},[2168],{"type":129},{"text":2170,"type":56}," Zapier offers a free plan with limited tasks, with paid plans starting at $19.99 per month (Starter), $49 per month (Professional), $69 per month (Team), and $99 per month (Company).",{"type":62,"attrs":2172},{"id":1360,"body":2173},[2174],{"src":2175,"_uid":2178,"component":1153},{"_uid":2176,"plugin":1150,"content":2177},"3e2708e4-e705-4ac9-92a2-3b3f11f26aba","\u003Ctable>\n\u003Cthead>\n  \u003Ctr>\n    \u003Cth>Pros\u003C\u002Fth>\n    \u003Cth>Cons\u003C\u002Fth>\n  \u003C\u002Ftr>\n\u003C\u002Fthead>\n\u003Ctbody>\n  \u003Ctr>\n      \u003Ctd>\u003Cul>\u003Cli>Easy automation between different apps\u003C\u002Fli>\n        \u003Cli>No coding skills required\u003C\u002Fli>\n            \u003Cli>Supports a wide range of apps and services\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Ftd>\n      \u003Ctd>\u003Cul>\u003Cli>Costs can add up depending on the number of tasks\u003C\u002Fli>\n          \u003Cli>May not work well for complex, multi-step workflows\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Ftd>\n  \u003C\u002Ftr>\n\u003C\u002Ftbody>\n\u003C\u002Ftable>","i-28ab10fc-f4e6-47db-ac2c-64a8860ea9f1",{"type":121,"attrs":2180,"content":2181},{"level":415},[2182],{"text":2183,"type":56},"13. Later (marketing automation software)",{"type":62,"attrs":2185},{"id":1360,"body":2186},[2187],{"_uid":2188,"asset":2189,"component":148,"description":2199},"i-e1e1c0bb-3223-459b-bb31-4f4a35451f02",[2190],{"_uid":2191,"asset":2192,"device":146,"component":147},"326024ea-58fa-4ed6-9cc7-8b57a049990f",[2193],{"_uid":2194,"image":2195,"imageAlt":145,"component":37},"27f7e363-6ec8-4a87-a156-ef1c1003713a",{"id":2196,"alt":32,"name":32,"focus":32,"title":32,"source":32,"filename":2197,"copyright":32,"fieldtype":34,"meta_data":2198,"is_external_url":15},18635500,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F15e54be6f1\u002Fdiscover_the_35_best_marketing_tools_your_team_needs_image_15.jpg",{},"Image source: [Later](https:\u002F\u002Flater.com\u002F)",{"type":52,"content":2201},[2202],{"text":2203,"type":56},"Later is a social media scheduling tool that allows you to plan and schedule your posts in advance.",{"type":52,"content":2205},[2206],{"text":2207,"type":56},"It supports a variety of platforms, including Instagram, Facebook, Twitter, and Pinterest. With Later, you can plan your posts in a visual layout to ensure the aesthetics are right.",{"type":52,"content":2209},[2210],{"text":2211,"type":56},"The Instagram integration is a stand-out feature, as other social scheduling platforms may require an extra step to publish scheduled posts on the day (not fully automated).",{"type":52,"content":2213},[2214],{"text":1251,"type":56,"marks":2215},[2216],{"type":129},{"type":213,"content":2218},[2219,2225,2231],{"type":216,"content":2220},[2221],{"type":52,"content":2222},[2223],{"text":2224,"type":56},"User-friendly interface for scheduling social media posts",{"type":216,"content":2226},[2227],{"type":52,"content":2228},[2229],{"text":2230,"type":56},"Visual content calendar for easy planning",{"type":216,"content":2232},[2233],{"type":52,"content":2234},[2235],{"text":2236,"type":56},"Analytics to track post performance",{"type":52,"content":2238},[2239,2242],{"text":1277,"type":56,"marks":2240},[2241],{"type":129},{"text":2243,"type":56}," Later offers a free plan, with the Growth plan starting at $40 per month, the Advanced plan at $80 per month, and the Scale plan at $200 per month.",{"type":62,"attrs":2245},{"id":1360,"body":2246},[2247],{"src":2248,"_uid":2251,"component":1153},{"_uid":2249,"plugin":1150,"content":2250},"34664aba-2307-4b92-83f7-573a6192012a","\u003Ctable>\n\u003Cthead>\n  \u003Ctr>\n    \u003Cth>Pros\u003C\u002Fth>\n    \u003Cth>Cons\u003C\u002Fth>\n  \u003C\u002Ftr>\n\u003C\u002Fthead>\n\u003Ctbody>\n  \u003Ctr>\n      \u003Ctd>\u003Cul>\u003Cli>Intuitive social media scheduling\u003C\u002Fli>\n        \u003Cli>Visual content calendar\u003C\u002Fli>\n            \u003Cli>Detailed social post performance analytics\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Ftd>\n      \u003Ctd>\u003Cul>\u003Cli>Some features are limited to higher-tier plans\u003C\u002Fli>\n          \u003Cli>Direct video scheduling is only for Instagram and Facebook\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Ftd>\n  \u003C\u002Ftr>\n\u003C\u002Ftbody>\n\u003C\u002Ftable>","i-9f566d7f-f336-4c30-a67f-fc11f954403b",{"type":121,"attrs":2253,"content":2254},{"level":415},[2255],{"text":2256,"type":56},"14. ActiveCampaign (audience engagement)",{"type":62,"attrs":2258},{"id":1360,"body":2259},[2260],{"_uid":2261,"asset":2262,"component":148,"description":2272},"i-fbea6ff1-5afd-489b-8f04-1af75900163e",[2263],{"_uid":2264,"asset":2265,"device":146,"component":147},"8a8ce3aa-8ae1-4904-bc0c-5629672506d1",[2266],{"_uid":2267,"image":2268,"imageAlt":145,"component":37},"bcb429d5-1b77-4806-981a-5ca0b83830b3",{"id":2269,"alt":32,"name":32,"focus":32,"title":32,"source":32,"filename":2270,"copyright":32,"fieldtype":34,"meta_data":2271,"is_external_url":15},18635522,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fb2a85c4872\u002Fdiscover_the_35_best_marketing_tools_your_team_needs_image_16.jpg",{},"Image source: [ActiveCampaign](https:\u002F\u002Fwww.activecampaign.com\u002F)",{"type":52,"content":2274},[2275],{"text":2276,"type":56},"An all-in-one marketing platform, ActiveCampaign helps small to medium businesses (SMBs) acquire, retain, and engage their customers.",{"type":52,"content":2278},[2279],{"text":2280,"type":56},"ActiveCampaign is an integrated marketing automation software offering email campaign features and small business CRM. Its suite of tools enable you to create dynamic content with audience segmentation, site messaging, social marketing, mobile marketing, and personalized chat.",{"type":62,"attrs":2282},{"id":1360,"body":2283},[2284],{"_uid":2285,"emoji":32,"bgColor":44,"markdown":2286,"component":153},"i-e7a7f1d2-fdc9-41f5-8076-ec6fe7c5b5b4","These powerful features help you keep in constant contact with your customers, increasing customer engagement and conversions.",{"type":52,"content":2288},[2289],{"text":1251,"type":56,"marks":2290},[2291],{"type":129},{"type":213,"content":2293},[2294,2300,2306],{"type":216,"content":2295},[2296],{"type":52,"content":2297},[2298],{"text":2299,"type":56},"Comprehensive automation and email marketing tools, including 250+ pre-built email templates",{"type":216,"content":2301},[2302],{"type":52,"content":2303},[2304],{"text":2305,"type":56},"Contact management",{"type":216,"content":2307},[2308],{"type":52,"content":2309},[2310],{"text":2311,"type":56},"Machine learning capabilities for data insights",{"type":52,"content":2313},[2314,2317],{"text":1277,"type":56,"marks":2315},[2316],{"type":129},{"text":2318,"type":56}," ActiveCampaign pricing starts at $49 per month for the Marketing Plus plan, $149 per month for the Marketing Professional plan, and custom pricing for Enterprise.",{"type":62,"attrs":2320},{"id":1360,"body":2321},[2322],{"src":2323,"_uid":2326,"component":1153},{"_uid":2324,"plugin":1150,"content":2325},"d48e767a-aeff-4bae-b19c-f10e121769b3","\u003Ctable>\n\u003Cthead>\n  \u003Ctr>\n    \u003Cth>Pros\u003C\u002Fth>\n    \u003Cth>Cons\u003C\u002Fth>\n  \u003C\u002Ftr>\n\u003C\u002Fthead>\n\u003Ctbody>\n  \u003Ctr>\n      \u003Ctd>\u003Cul>\u003Cli>Extensive email marketing and automation features\u003C\u002Fli>\n        \u003Cli>Integrated CRM and sales process management\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Ftd>\n      \u003Ctd>\u003Cul>\u003Cli>Some advanced features are only available in higher-tier plans\u003C\u002Fli>\n          \u003Cli>Email template builder could be more intuitive\u003C\u002Fli>\n          \u003Cli>May require training\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Ftd>\n  \u003C\u002Ftr>\n\u003C\u002Ftbody>\n\u003C\u002Ftable>","i-0f9c1618-c683-409f-9067-0934b8d47048",{"type":121,"attrs":2328,"content":2329},{"level":123},[2330],{"text":1089,"type":56},{"type":121,"attrs":2332,"content":2333},{"level":415},[2334],{"text":2335,"type":56},"15. Google Analytics (web analytics and reports)",{"type":62,"attrs":2337},{"id":1360,"body":2338},[2339],{"_uid":2340,"asset":2341,"component":148,"description":2351},"i-baba6e71-7e7a-4fd3-9f85-1d2818c73571",[2342],{"_uid":2343,"asset":2344,"device":146,"component":147},"465ae7ef-1ccb-44cf-902b-d0c1acaabf3a",[2345],{"_uid":2346,"image":2347,"imageAlt":145,"component":37},"7d9c8299-5377-4229-9118-c9d45b1d5541",{"id":2348,"alt":32,"name":32,"focus":32,"title":32,"source":32,"filename":2349,"copyright":32,"fieldtype":34,"meta_data":2350,"is_external_url":15},18635540,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F8e337256b6\u002Fdiscover_the_35_best_marketing_tools_your_team_needs_image_17.jpg",{},"Image source: [Google Marketing Platform](https:\u002F\u002Fmarketingplatform.google.com\u002Fabout\u002Fanalytics\u002F)",{"type":52,"content":2353},[2354],{"text":2355,"type":56},"A web analytics service provided by Google, Google Analytics tracks and reports app and website traffic. These reports help you understand your website's performance.",{"type":62,"attrs":2357},{"id":1360,"body":2358},[2359],{"_uid":2360,"emoji":32,"bgColor":44,"markdown":2361,"component":153},"i-2b4342fd-47b2-4c74-b1d3-f2851dec99e3","Use Google Analytics as a campaign monitor to gain deeper insights into your marketing efforts—what's working and what isn't.",{"type":52,"content":2363},[2364],{"text":2365,"type":56},"It's a powerful free tool for measuring the results of individual campaigns in real-time and comparing the data to previous periods. You can use Google Analytics' advanced filters to create granular reports and export these as Google Sheets, Microsoft Excel, or PDF reports.",{"type":52,"content":2367},[2368],{"text":2369,"type":56},"You can see where your traffic is coming from (including social media platforms and referrals from other websites) and use these actionable insights to improve your marketing plan.",{"type":52,"content":2371},[2372],{"text":1251,"type":56,"marks":2373},[2374],{"type":129},{"type":213,"content":2376},[2377,2383,2389],{"type":216,"content":2378},[2379],{"type":52,"content":2380},[2381],{"text":2382,"type":56},"Events and audience behavior analysis",{"type":216,"content":2384},[2385],{"type":52,"content":2386},[2387],{"text":2388,"type":56},"Website traffic tracking to monitor engagement and reach",{"type":216,"content":2390},[2391],{"type":52,"content":2392},[2393],{"text":2394,"type":56},"Detailed demographic data for targeted digital marketing strategies",{"type":52,"content":2396},[2397,2400],{"text":1277,"type":56,"marks":2398},[2399],{"type":129},{"text":2401,"type":56}," Google Analytics is a free tool.",{"type":62,"attrs":2403},{"id":1360,"body":2404},[2405],{"src":2406,"_uid":2409,"component":1153},{"_uid":2407,"plugin":1150,"content":2408},"af0d24cd-1846-4e0e-9949-780be1f5cae4","\u003Ctable>\n\u003Cthead>\n  \u003Ctr>\n    \u003Cth>Pros\u003C\u002Fth>\n    \u003Cth>Cons\u003C\u002Fth>\n  \u003C\u002Ftr>\n\u003C\u002Fthead>\n\u003Ctbody>\n  \u003Ctr>\n      \u003Ctd>\u003Cul>\u003Cli>Comprehensive audience insights\u003C\u002Fli>\n        \u003Cli>Detailed website traffic and user behavior tracking\u003C\u002Fli>\n          \u003Cli>Completely free to use\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Ftd>\n      \u003Ctd>\u003Cul>\u003Cli>Some advanced features are only available in higher-tier plans\u003C\u002Fli>\n          \u003Cli>Email template builder could be more intuitive\u003C\u002Fli>\n          \u003Cli>May require training\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Ftd>\n  \u003C\u002Ftr>\n\u003C\u002Ftbody>\n\u003C\u002Ftable>","i-a8f0acc9-2a4b-46ee-915c-bf897bd61630",{"type":121,"attrs":2411,"content":2412},{"level":415},[2413],{"text":2414,"type":56},"16. SEMrush (SEO analytics)",{"type":62,"attrs":2416},{"id":1360,"body":2417},[2418],{"_uid":2419,"asset":2420,"component":148,"description":2430},"i-6dfec4c7-4ebf-43af-9d95-bb094bedb344",[2421],{"_uid":2422,"asset":2423,"device":146,"component":147},"be53a0d5-f5bb-4d45-98c4-05d08bae20b9",[2424],{"_uid":2425,"image":2426,"imageAlt":145,"component":37},"19be8007-a8d8-487f-9293-ee24574b398a",{"id":2427,"alt":32,"name":32,"focus":32,"title":32,"source":32,"filename":2428,"copyright":32,"fieldtype":34,"meta_data":2429,"is_external_url":15},18635541,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F19efd703db\u002Fdiscover_the_35_best_marketing_tools_your_team_needs_image_18.jpg",{},"Image source: [SEMrush](https:\u002F\u002Fwww.semrush.com\u002F)",{"type":52,"content":2432},[2433],{"text":2434,"type":56},"This is an SEO management platform that can help you improve online visibility and discover marketing insights.",{"type":52,"content":2436},[2437],{"text":2438,"type":56},"SEMrush's popular tools and reports assist marketers in SEO, campaign management, social media management (SMM), keyword research, competitive research, and public relations (PR).",{"type":52,"content":2440},[2441],{"text":2442,"type":56},"It can also be used to gain comprehensive insights into your pay-per-click advertising (PPC) and content marketing efforts.",{"type":52,"content":2444},[2445],{"text":1251,"type":56,"marks":2446},[2447],{"type":129},{"type":213,"content":2449},[2450,2456,2462],{"type":216,"content":2451},[2452],{"type":52,"content":2453},[2454],{"text":2455,"type":56},"In-depth SEO toolkit for keyword research, site audits, and rank tracking",{"type":216,"content":2457},[2458],{"type":52,"content":2459},[2460],{"text":2461,"type":56},"Advertising research tools to analyze competitors' ad budgets and keywords",{"type":216,"content":2463},[2464],{"type":52,"content":2465},[2466],{"text":2467,"type":56},"Social media tracker to monitor your competitors' content and engagement",{"type":52,"content":2469},[2470,2473],{"text":1277,"type":56,"marks":2471},[2472],{"type":129},{"text":2474,"type":56}," The Pro plan starts at $129.95 per month, the Guru plan at $249.95 per month, and the Business plan at $499.95 per month.",{"type":62,"attrs":2476},{"id":1360,"body":2477},[2478],{"src":2479,"_uid":2482,"component":1153},{"_uid":2480,"plugin":1150,"content":2481},"d67c8fd9-288c-4550-b9e3-31feb91f12a4","\u003Ctable>\n\u003Cthead>\n  \u003Ctr>\n    \u003Cth>Pros\u003C\u002Fth>\n    \u003Cth>Cons\u003C\u002Fth>\n  \u003C\u002Ftr>\n\u003C\u002Fthead>\n\u003Ctbody>\n  \u003Ctr>\n      \u003Ctd>\u003Cul>\u003Cli>Limited free version\u003C\u002Fli>\n        \u003Cli>Extensive SEO, social media tracker, and advertising research tools\u003C\u002Fli>\n          \u003Cli>Competitor analysis capabilities\u003C\u002Fli>\n          \u003Cli>Scalable pricing plans\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Ftd>\n      \u003Ctd>\u003Cul>\u003Cli>Can be expensive for small businesses\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Ftd>\n  \u003C\u002Ftr>\n\u003C\u002Ftbody>\n\u003C\u002Ftable>","i-11271093-6fdd-46a7-a7bf-8271dbbc1018",{"type":121,"attrs":2484,"content":2485},{"level":415},[2486],{"text":2487,"type":56},"17. Crazy Egg (analytics and A\u002FB testing)",{"type":62,"attrs":2489},{"id":1360,"body":2490},[2491],{"_uid":2492,"asset":2493,"component":148,"description":2503},"i-3c449e5d-e004-4552-b60a-b8129255a93a",[2494],{"_uid":2495,"asset":2496,"device":146,"component":147},"4dfe86ae-1bd9-4b74-8a5d-1e50410663a9",[2497],{"_uid":2498,"image":2499,"imageAlt":145,"component":37},"f33b3e68-f465-47ba-af6e-cb7e748d3d3a",{"id":2500,"alt":32,"name":32,"focus":32,"title":32,"source":32,"filename":2501,"copyright":32,"fieldtype":34,"meta_data":2502,"is_external_url":15},18635542,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F7aa78c9049\u002Fdiscover_the_35_best_marketing_tools_your_team_needs_image_19.jpg",{},"Image source: [Crazy Egg](https:\u002F\u002Fwww.crazyegg.com\u002F)",{"type":52,"content":2505},[2506],{"text":2507,"type":56},"Crazy Egg is a user-testing platform that helps you understand your customers' behavior to improve the user experience and boost conversions.",{"type":52,"content":2509},[2510],{"text":2511,"type":56},"Its web analytics tools provide heat maps, scroll maps, A\u002FB testing, and other features to help you understand how users interact with your website. It visually represents where users click, how far they scrolling, and other essential insights.",{"type":52,"content":2513},[2514],{"text":2515,"type":56},"Crazy Egg is well-suited for ecommerce businesses wanting to improve their user experience (UX).",{"type":52,"content":2517},[2518],{"text":1251,"type":56,"marks":2519},[2520],{"type":129},{"type":213,"content":2522},[2523,2529,2535],{"type":216,"content":2524},[2525],{"type":52,"content":2526},[2527],{"text":2528,"type":56},"Heatmaps and scroll maps to visualize user behavior",{"type":216,"content":2530},[2531],{"type":52,"content":2532},[2533],{"text":2534,"type":56},"A\u002FB testing tools to optimize site design and content",{"type":216,"content":2536},[2537],{"type":52,"content":2538},[2539],{"text":2540,"type":56},"Easy integration with other platforms",{"type":52,"content":2542},[2543,2546],{"text":1277,"type":56,"marks":2544},[2545],{"type":129},{"text":2547,"type":56}," Crazy Egg pricing starts at $29 per month for the Basic plan, $49 per month for the Standard plan. The Plus plan costs $99 per month, and it's $249 per month for the Pro plan. Custom pricing is available in the Enterprise plan.",{"type":62,"attrs":2549},{"id":1360,"body":2550},[2551],{"src":2552,"_uid":2555,"component":1153},{"_uid":2553,"plugin":1150,"content":2554},"26b15a20-0c4c-4a8f-9817-3ae7621a56ea","\u003Ctable>\n\u003Cthead>\n  \u003Ctr>\n    \u003Cth>Pros\u003C\u002Fth>\n    \u003Cth>Cons\u003C\u002Fth>\n  \u003C\u002Ftr>\n\u003C\u002Fthead>\n\u003Ctbody>\n  \u003Ctr>\n      \u003Ctd>\u003Cul>\u003Cli>Visual representation of user behavior on your website\u003C\u002Fli>\n        \u003Cli>Easy to set up and use\u003C\u002Fli>\n          \u003Cli>Useful user recording feature\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Ftd>\n      \u003Ctd>\u003Cul>\u003Cli>A\u002FB testing feature is less advanced compared to standalone A\u002FB testing tools\u003C\u002Fli>\n          \u003Cli>Limited third-party integrations\u003C\u002Fli>\n          \u003Cli>Customer support team’s response time can be slow\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Ftd>\n  \u003C\u002Ftr>\n\u003C\u002Ftbody>\n\u003C\u002Ftable>","i-ae3a860d-37c5-45e1-a04f-8248b124df31",{"type":121,"attrs":2557,"content":2558},{"level":415},[2559],{"text":2560,"type":56},"18. Hotjar (website analytics)",{"type":62,"attrs":2562},{"id":1360,"body":2563},[2564],{"_uid":2565,"asset":2566,"component":148,"description":2576},"i-885a8f37-1643-462e-9dda-1d878955da65",[2567],{"_uid":2568,"asset":2569,"device":146,"component":147},"f7182f3f-3c10-4f15-bd44-96d0be81ff52",[2570],{"_uid":2571,"image":2572,"imageAlt":145,"component":37},"8d20eb46-d378-478e-958f-84d1dbaacfe6",{"id":2573,"alt":32,"name":32,"focus":32,"title":32,"source":32,"filename":2574,"copyright":32,"fieldtype":34,"meta_data":2575,"is_external_url":15},18635543,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fbfe29cb4d0\u002Fdiscover_the_35_best_marketing_tools_your_team_needs_image_20.jpg",{},"Image source: [Hotjar](https:\u002F\u002Fwww.hotjar.com\u002F)",{"type":52,"content":2578},[2579],{"text":2580,"type":56},"Another user behavior analytics and website feedback service, Hotjar helps you measure and analyze user flows on your website.",{"type":52,"content":2582},[2583],{"text":2584,"type":56},"The initial setup is pretty easy, and the dashboards are intuitive.",{"type":52,"content":2586},[2587],{"text":2588,"type":56},"Like Crazy Egg, Hotjar offers heat maps, scroll maps, session recordings, and surveys. However, it doesn't include an A\u002FB testing feature.",{"type":52,"content":2590},[2591],{"text":1251,"type":56,"marks":2592},[2593],{"type":129},{"type":213,"content":2595},[2596,2602,2608],{"type":216,"content":2597},[2598],{"type":52,"content":2599},[2600],{"text":2601,"type":56},"Heatmaps to visualize user clicks, scrolls, and mouse movements",{"type":216,"content":2603},[2604],{"type":52,"content":2605},[2606],{"text":2607,"type":56},"Session recordings for understanding user journeys",{"type":216,"content":2609},[2610],{"type":52,"content":2611},[2612],{"text":2613,"type":56},"Surveys and feedback widgets for capturing user sentiment",{"type":52,"content":2615},[2616,2619],{"text":1277,"type":56,"marks":2617},[2618],{"type":129},{"text":2620,"type":56}," Hotjar offers a Basic free plan, and the Plus plan is available for $39 per month. The Business plan starts at $99 per month. The Scale plan costs $213 per month. There are various pricing brackets within each plan based on sessions volume.",{"type":62,"attrs":2622},{"id":1360,"body":2623},[2624],{"src":2625,"_uid":2628,"component":1153},{"_uid":2626,"plugin":1150,"content":2627},"26449db7-6722-43ff-ae0c-8b828b31b8c9","\u003Ctable>\n\u003Cthead>\n  \u003Ctr>\n    \u003Cth>Pros\u003C\u002Fth>\n    \u003Cth>Cons\u003C\u002Fth>\n  \u003C\u002Ftr>\n\u003C\u002Fthead>\n\u003Ctbody>\n  \u003Ctr>\n      \u003Ctd>\u003Cul>\u003Cli>Heatmaps and session recordings\u003C\u002Fli>\n        \u003Cli>User feedback collection tools\u003C\u002Fli>\n          \u003Cli>Easy to use interface\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Ftd>\n      \u003Ctd>\u003Cul>\u003Cli>Larger sites may need to purchase a higher-priced plan\u003C\u002Fli>\n          \u003Cli>Data may be difficult to turn into actionable insights\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Ftd>\n  \u003C\u002Ftr>\n\u003C\u002Ftbody>\n\u003C\u002Ftable>","i-e4e2347b-dc73-4d63-be90-5ae2816bf62b",{"type":121,"attrs":2630,"content":2631},{"level":415},[2632],{"text":2633,"type":56},"19. BuzzSumo (brand marketing platform)",{"type":62,"attrs":2635},{"id":1360,"body":2636},[2637],{"_uid":2638,"asset":2639,"component":148,"description":2649},"i-262c6bf7-d46d-45bf-b7d3-55586eda1188",[2640],{"_uid":2641,"asset":2642,"device":146,"component":147},"7e70fd48-eb88-467f-9719-638a9ffea3bc",[2643],{"_uid":2644,"image":2645,"imageAlt":145,"component":37},"6ec09d74-61ac-4003-8332-cf6e05d592ba",{"id":2646,"alt":32,"name":32,"focus":32,"title":32,"source":32,"filename":2647,"copyright":32,"fieldtype":34,"meta_data":2648,"is_external_url":15},18635544,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F68bd382933\u002Fdiscover_the_35_best_marketing_tools_your_team_needs_image_21.jpg",{},"Image source: [BuzzSumo](https:\u002F\u002Fbuzzsumo.com\u002F)",{"type":52,"content":2651},[2652],{"text":2653,"type":56},"As a research and monitoring tool, BuzzSumo helps you to discover the best engagement, content, and outreach opportunities across social and search data.",{"type":52,"content":2655},[2656],{"text":2657,"type":56},"It's a robust online tool that helps users to learn what content is popular by topic or on any particular website. You can use the platform to find key influencers who can help spread your brand message.",{"type":52,"content":2659},[2660],{"text":2661,"type":56},"BuzzSumo also provides competitor analysis to compare performance and social backlink information to find the sites linking to your competitors.",{"type":52,"content":2663},[2664],{"text":1251,"type":56,"marks":2665},[2666],{"type":129},{"type":213,"content":2668},[2669,2675,2681],{"type":216,"content":2670},[2671],{"type":52,"content":2672},[2673],{"text":2674,"type":56},"Content discovery and performance insights",{"type":216,"content":2676},[2677],{"type":52,"content":2678},[2679],{"text":2680,"type":56},"Influencer marketing and outreach capabilities",{"type":216,"content":2682},[2683],{"type":52,"content":2684},[2685],{"text":2686,"type":56},"Monitoring and alerts for brand mentions",{"type":52,"content":2688},[2689,2692],{"text":1277,"type":56,"marks":2690},[2691],{"type":129},{"text":2693,"type":56}," BuzzSumo pricing starts at $119 per month for the Basic plan, $249 per month for the Content Creation and PR & Comms plans, $499 per month for the Suite plan, and $999 per month for Enterprise.",{"type":62,"attrs":2695},{"id":1360,"body":2696},[2697],{"src":2698,"_uid":2701,"component":1153},{"_uid":2699,"plugin":1150,"content":2700},"1938cb44-d871-4400-b2c2-5cfbd6e1518e","\u003Ctable>\n\u003Cthead>\n  \u003Ctr>\n    \u003Cth>Pros\u003C\u002Fth>\n    \u003Cth>Cons\u003C\u002Fth>\n  \u003C\u002Ftr>\n\u003C\u002Fthead>\n\u003Ctbody>\n  \u003Ctr>\n      \u003Ctd>\u003Cul>\u003Cli>Extensive content and influencer research tools\u003C\u002Fli>\n        \u003Cli>Brand monitoring and alerts\u003C\u002Fli>\n          \u003Cli>Detailed content performance insights\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Ftd>\n      \u003Ctd>\u003Cul>\u003Cli>Pricing may be prohibitive for some small businesses\u003C\u002Fli>\n          \u003Cli>Not all data (such as social shares) may be completely accurate\u003C\u002Fli>\n          \u003Cli>May require training\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Ftd>\n  \u003C\u002Ftr>\n\u003C\u002Ftbody>\n\u003C\u002Ftable>","i-03357277-663c-4974-bec1-3f265cfd8cde",{"type":121,"attrs":2703,"content":2704},{"level":123},[2705],{"text":1095,"type":56},{"type":121,"attrs":2707,"content":2708},{"level":415},[2709],{"text":2710,"type":56},"20. Ahrefs (SEO analytics)",{"type":62,"attrs":2712},{"id":1360,"body":2713},[2714],{"_uid":2715,"asset":2716,"component":148,"description":2726},"i-f15d817b-7fdf-4bdc-890c-b1f86e62d9dc",[2717],{"_uid":2718,"asset":2719,"device":146,"component":147},"aed2798d-51a2-46b3-9325-bb27304bc95c",[2720],{"_uid":2721,"image":2722,"imageAlt":145,"component":37},"556ddc1e-efe7-4ed7-af09-9845d3dd93aa",{"id":2723,"alt":32,"name":32,"focus":32,"title":32,"source":32,"filename":2724,"copyright":32,"fieldtype":34,"meta_data":2725,"is_external_url":15},18635545,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Faefee071bb\u002Fdiscover_the_35_best_marketing_tools_your_team_needs_image_22.jpg",{},"Image source: [Ahrefs](https:\u002F\u002Fahrefs.com\u002F)",{"type":52,"content":2728},[2729],{"text":2730,"type":56},"Want to understand how to outrank your competitors on Search Engine Results Pages (SERPs)? Ahrefs enables you to set up projects to track owned domains, do in-depth keyword research, analyze competitor web pages, and more.",{"type":62,"attrs":2732},{"id":1360,"body":2733},[2734],{"_uid":2735,"emoji":32,"bgColor":44,"markdown":2736,"component":153},"i-cc66e399-0996-4d53-b732-9784a9dd9d2a","Ahrefs is a staple in any marketing toolkit and offers all the features you need to create a solid content marketing strategy.",{"type":52,"content":2738},[2739],{"text":1251,"type":56,"marks":2740},[2741],{"type":129},{"type":213,"content":2743},[2744,2750,2756],{"type":216,"content":2745},[2746],{"type":52,"content":2747},[2748],{"text":2749,"type":56},"Comprehensive SEO analysis, including keyword research, backlink analysis, and rank tracking",{"type":216,"content":2751},[2752],{"type":52,"content":2753},[2754],{"text":2755,"type":56},"Competitor analysis to understand their strategies and performance",{"type":216,"content":2757},[2758],{"type":52,"content":2759},[2760],{"text":2761,"type":56},"Detailed content analysis for content planning and optimization",{"type":52,"content":2763},[2764,2767],{"text":1277,"type":56,"marks":2765},[2766],{"type":129},{"text":2768,"type":56}," Ahrefs offers multiple types of pricing plans for mid to large-scale enterprises. A webmaster account is completely free, with limited access to reports.",{"type":52,"content":2770},[2771],{"text":2772,"type":56},"The Lite plan at $99 per month, the Standard plan at $199 per month, the Advanced plan at $399 per month, and the Agency plan at $999 per month.",{"type":62,"attrs":2774},{"id":1360,"body":2775},[2776],{"src":2777,"_uid":2780,"component":1153},{"_uid":2778,"plugin":1150,"content":2779},"c4040c08-c072-4af6-a7ff-9bfa1e7e9ef5","\u003Ctable>\n\u003Cthead>\n  \u003Ctr>\n    \u003Cth>Pros\u003C\u002Fth>\n    \u003Cth>Cons\u003C\u002Fth>\n  \u003C\u002Ftr>\n\u003C\u002Fthead>\n\u003Ctbody>\n  \u003Ctr>\n      \u003Ctd>\u003Cul>\u003Cli>Easy to set up and use\u003C\u002Fli>\n        \u003Cli>Extensive SEO and content analysis tools\u003C\u002Fli>\n          \u003Cli>Detailed competitor research capabilities\u003C\u002Fli>\n          \u003Cli>Helpful Google Chrome plugin\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Ftd>\n      \u003Ctd>\u003Cul>\u003Cli>Can be expensive for small businesses or individual users\u003C\u002Fli>\n          \u003Cli>Limited reports\u003C\u002Fli>\n          \u003Cli>Inaccurate traffic reporting\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Ftd>\n  \u003C\u002Ftr>\n\u003C\u002Ftbody>\n\u003C\u002Ftable>","i-775a5f77-a655-40c5-9ff3-a32d2defcbfa",{"type":121,"attrs":2782,"content":2783},{"level":415},[2784],{"text":2785,"type":56},"21. Moz Pro (SEO management)",{"type":62,"attrs":2787},{"id":1360,"body":2788},[2789],{"_uid":2790,"asset":2791,"component":148,"description":2801},"i-370bb117-fde2-44c8-b4d2-71b8aaf9de22",[2792],{"_uid":2793,"asset":2794,"device":146,"component":147},"0d1e36eb-4999-4880-88e7-01d64e3ce065",[2795],{"_uid":2796,"image":2797,"imageAlt":145,"component":37},"dc1e005d-b1b9-48be-bf68-d912b5f165e7",{"id":2798,"alt":32,"name":32,"focus":32,"title":32,"source":32,"filename":2799,"copyright":32,"fieldtype":34,"meta_data":2800,"is_external_url":15},18635546,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F6dd2af592f\u002Fdiscover_the_35_best_marketing_tools_your_team_needs_image_23.jpg",{},"Image source: [Moz Pro](https:\u002F\u002Fmoz.com\u002Fproducts\u002Fpro)",{"type":52,"content":2803},[2804],{"text":2805,"type":56},"Like SEMrush and Ahrefs, Moz Pro is an all-in-one SEO toolset that offers advanced capabilities for keyword research, link analysis, site audits, and page optimization. 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Yoast SEO (WordPress SEO)",{"type":62,"attrs":2856},{"id":1360,"body":2857},[2858],{"_uid":2859,"asset":2860,"component":148,"description":2870},"i-864ba6c2-a59a-4729-a84b-e45bed54d1b7",[2861],{"_uid":2862,"asset":2863,"device":146,"component":147},"4b54f59a-c54e-47d9-9b31-1ea2fd31326d",[2864],{"_uid":2865,"image":2866,"imageAlt":145,"component":37},"85759ef5-a400-454e-87ed-f7dd9eae0460",{"id":2867,"alt":32,"name":32,"focus":32,"title":32,"source":32,"filename":2868,"copyright":32,"fieldtype":34,"meta_data":2869,"is_external_url":15},18635547,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fe512041bfe\u002Fdiscover_the_35_best_marketing_tools_your_team_needs_image_24.jpg",{},"Image source: [Yoast SEO](https:\u002F\u002Fyoast.com\u002Fwordpress\u002Fplugins\u002Fseo\u002F)",{"type":52,"content":2872},[2873],{"text":2874,"type":56},"Yoast SEO is a popular WordPress plugin that provides comprehensive on-page SEO tools for optimizing your business website content.",{"type":62,"attrs":2876},{"id":1360,"body":2877},[2878],{"_uid":2879,"emoji":32,"bgColor":44,"markdown":2880,"component":153},"i-0cf90e6a-208e-4f45-a8c8-5942bd987af5","Its seamless integration with WordPress adds helpful hints, warnings, and progress bars when editing posts and pages.",{"type":52,"content":2882},[2883],{"text":2884,"type":56},"This enables you to optimize for search engines as you go without having to create your own checklists. 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WordLift (SEO management)",{"type":62,"attrs":2943},{"id":1360,"body":2944},[2945],{"_uid":2946,"asset":2947,"component":148,"description":2957},"i-ace2af1e-72b1-449b-a3af-18a71626de5c",[2948],{"_uid":2949,"asset":2950,"device":146,"component":147},"0fd7f4ae-4be0-469d-9cde-889866a0cdc6",[2951],{"_uid":2952,"image":2953,"imageAlt":145,"component":37},"f369a209-0485-4997-bec7-ab373b2b1739",{"id":2954,"alt":32,"name":32,"focus":32,"title":32,"source":32,"filename":2955,"copyright":32,"fieldtype":34,"meta_data":2956,"is_external_url":15},18635548,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F0c70dd1497\u002Fdiscover_the_35_best_marketing_tools_your_team_needs_image_25.jpg",{},"Image source: [WordLift](https:\u002F\u002Fwordlift.io\u002F)",{"type":52,"content":2959},[2960],{"text":2961,"type":56},"WordLift is an AI-powered SEO tool that translates web pages into machine-friendly content, improving visibility and user engagement.",{"type":52,"content":2963},[2964],{"text":2965,"type":56},"It's primarily geared towards publishers, bloggers, and content marketers who want to improve their website's visibility through structured data and semantic SEO.",{"type":52,"content":2967},[2968],{"text":2969,"type":56},"You can create custom dimensions for your Google Analytics reports to deeply understand your content performance and audience base. You can also automatically generate meta-data using natural language processing.",{"type":52,"content":2971},[2972],{"text":1251,"type":56,"marks":2973},[2974],{"type":129},{"type":213,"content":2976},[2977,2983,2989],{"type":216,"content":2978},[2979],{"type":52,"content":2980},[2981],{"text":2982,"type":56},"AI-driven SEO enhancements",{"type":216,"content":2984},[2985],{"type":52,"content":2986},[2987],{"text":2988,"type":56},"Semantic tagging and knowledge graph creation",{"type":216,"content":2990},[2991],{"type":52,"content":2992},[2993],{"text":2994,"type":56},"User-friendly interface for content creators",{"type":52,"content":2996},[2997,3000],{"text":1277,"type":56,"marks":2998},[2999],{"type":129},{"text":3001,"type":56}," WordLift offers different plans, with the Starter plan starting at $54.99 per month, the Professional plan at $88.65 per month, and the Business + Ecommerce plan at $223.31 per month.",{"type":62,"attrs":3003},{"id":1360,"body":3004},[3005],{"src":3006,"_uid":3009,"component":1153},{"_uid":3007,"plugin":1150,"content":3008},"501bede6-765c-4dd1-9f48-9372a8ef6ddc","\u003Ctable>\n\u003Cthead>\n  \u003Ctr>\n    \u003Cth>Pros\u003C\u002Fth>\n    \u003Cth>Cons\u003C\u002Fth>\n  \u003C\u002Ftr>\n\u003C\u002Fthead>\n\u003Ctbody>\n  \u003Ctr>\n      \u003Ctd>\u003Cul>\u003Cli>Uses AI to optimize SEO with structured data\u003C\u002Fli>\n        \u003Cli>Sophisticated content recommendation tools\u003C\u002Fli>\n          \u003Cli>Easy to use\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Ftd>\n      \u003Ctd>\u003Cul>\u003Cli>May require training\u003C\u002Fli>\n          \u003Cli>Reporting may be too basic depending on your needs\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Ftd>\n  \u003C\u002Ftr>\n\u003C\u002Ftbody>\n\u003C\u002Ftable>","i-bfd37d11-d309-407e-9589-ca8363b12071",{"type":121,"attrs":3011,"content":3012},{"level":123},[3013],{"text":1101,"type":56},{"type":121,"attrs":3015,"content":3016},{"level":415},[3017],{"text":3018,"type":56},"24. Trello (task management and collaboration)",{"type":62,"attrs":3020},{"id":1360,"body":3021},[3022],{"_uid":3023,"asset":3024,"component":148,"description":3034},"i-d1015fc8-631f-4bdf-a73b-b3ac27e6304a",[3025],{"_uid":3026,"asset":3027,"device":146,"component":147},"4fbb9c19-375a-4923-8eb0-1c713880364d",[3028],{"_uid":3029,"image":3030,"imageAlt":145,"component":37},"53afbfb4-b061-4ebe-b59e-b55801126c33",{"id":3031,"alt":32,"name":32,"focus":32,"title":32,"source":32,"filename":3032,"copyright":32,"fieldtype":34,"meta_data":3033,"is_external_url":15},18635549,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fd250967093\u002Fdiscover_the_35_best_marketing_tools_your_team_needs_image_26.jpg",{},"Image source: [Trello](https:\u002F\u002Ftrello.com\u002F)",{"type":52,"content":3036},[3037],{"text":3038,"type":56},"Most well-known for its Kanban templates, Trello is an easy-to-use project management tool that helps teams collaborate and organize their work more effectively.",{"type":52,"content":3040},[3041],{"text":3042,"type":56},"Add descriptions, images, and comments to tasks as you move them from initial project stages to Done.",{"type":52,"content":3044},[3045],{"text":3046,"type":56},"The highly intuitive visual interface is especially well-suited for creative teams.",{"type":52,"content":3048},[3049],{"text":1251,"type":56,"marks":3050},[3051],{"type":129},{"type":213,"content":3053},[3054,3060,3066],{"type":216,"content":3055},[3056],{"type":52,"content":3057},[3058],{"text":3059,"type":56},"User-friendly project management and collaboration",{"type":216,"content":3061},[3062],{"type":52,"content":3063},[3064],{"text":3065,"type":56},"Customizable boards, lists, and cards to organize tasks",{"type":216,"content":3067},[3068],{"type":52,"content":3069},[3070],{"text":3071,"type":56},"Integration with many other tools and platforms",{"type":52,"content":3073},[3074,3077],{"text":1277,"type":56,"marks":3075},[3076],{"type":129},{"text":3078,"type":56}," Trello offers a free basic plan, with a Standard plan at $5 per user per month, a Premium plan at $10 per user per month, and an Enterprise plan at $17.50 per user per month.",{"type":62,"attrs":3080},{"id":1360,"body":3081},[3082],{"src":3083,"_uid":3086,"component":1153},{"_uid":3084,"plugin":1150,"content":3085},"37539bf4-ecbc-4c80-adc8-524cf6a96ce0","\u003Ctable>\n\u003Cthead>\n  \u003Ctr>\n    \u003Cth>Pros\u003C\u002Fth>\n    \u003Cth>Cons\u003C\u002Fth>\n  \u003C\u002Ftr>\n\u003C\u002Fthead>\n\u003Ctbody>\n  \u003Ctr>\n      \u003Ctd>\u003Cul>\u003Cli>Intuitive and easy to use\u003C\u002Fli>\n        \u003Cli>Customizable organization tools\u003C\u002Fli>\n          \u003Cli>Quick setup and sharing\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Ftd>\n      \u003Ctd>\u003Cul>\u003Cli>Some advanced features only available in paid plans\u003C\u002Fli>\n          \u003Cli>May be too basic for some teams or projects\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Ftd>\n  \u003C\u002Ftr>\n\u003C\u002Ftbody>\n\u003C\u002Ftable>","i-231d61ab-57ed-477c-af5c-62d572be5175",{"type":121,"attrs":3088,"content":3089},{"level":415},[3090],{"text":3091,"type":56},"25. 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The Premium plan starts at $10.99 per user per month, Business plan at $24.99 per user per month, and Enterprise with custom pricing.",{"type":62,"attrs":3155},{"id":1360,"body":3156},[3157],{"src":3158,"_uid":3161,"component":1153},{"_uid":3159,"plugin":1150,"content":3160},"154bec97-c875-4e65-a250-be8bc899c5c3","\u003Ctable>\n\u003Cthead>\n  \u003Ctr>\n    \u003Cth>Pros\u003C\u002Fth>\n    \u003Cth>Cons\u003C\u002Fth>\n  \u003C\u002Ftr>\n\u003C\u002Fthead>\n\u003Ctbody>\n  \u003Ctr>\n      \u003Ctd>\u003Cul>\u003Cli>Extensive project management tools\u003C\u002Fli>\n        \u003Cli>Customizable workflows for flexibility\u003C\u002Fli>\n          \u003Cli>Detailed progress tracking\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Ftd>\n      \u003Ctd>\u003Cul>\u003Cli>Can be expensive for large teams\u003C\u002Fli>\n          \u003Cli>Less robust reporting features compared to competitors\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Ftd>\n  \u003C\u002Ftr>\n\u003C\u002Ftbody>\n\u003C\u002Ftable>","i-f43188e5-e7b3-40aa-ae6b-b3533f58d8b1",{"type":121,"attrs":3163,"content":3164},{"level":415},[3165],{"text":3166,"type":56},"26. CoSchedule (digital marketing software)",{"type":62,"attrs":3168},{"id":1360,"body":3169},[3170],{"_uid":3171,"asset":3172,"component":148,"description":3182},"i-f3677485-c9f9-4027-8103-aa503020d383",[3173],{"_uid":3174,"asset":3175,"device":146,"component":147},"1271465a-8aaa-4d81-ac1f-b3be53d9e92b",[3176],{"_uid":3177,"image":3178,"imageAlt":145,"component":37},"b5268f3e-0876-4db7-bfb1-811ef02285a3",{"id":3179,"alt":32,"name":32,"focus":32,"title":32,"source":32,"filename":3180,"copyright":32,"fieldtype":34,"meta_data":3181,"is_external_url":15},18635551,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F34527a91a7\u002Fdiscover_the_35_best_marketing_tools_your_team_needs_image_28.jpg",{},"Image source: [CoSchedule](https:\u002F\u002Fcoschedule.com\u002F)",{"type":52,"content":3184},[3185],{"text":3186,"type":56},"CoSchedule is a family of agile marketing tools that helps you stay organized, deliver projects on time, and keep your team motivated.",{"type":52,"content":3188},[3189],{"text":3190,"type":56},"This marketing suite offers several tools for boosting productivity, organizing work, and automating marketing processes. You can use CoSchedule for content marketing, social media, email, and project management.",{"type":52,"content":3192},[3193],{"text":1251,"type":56,"marks":3194},[3195],{"type":129},{"type":213,"content":3197},[3198,3204,3210],{"type":216,"content":3199},[3200],{"type":52,"content":3201},[3202],{"text":3203,"type":56},"Marketing calendar for planning and scheduling",{"type":216,"content":3205},[3206],{"type":52,"content":3207},[3208],{"text":3209,"type":56},"Project management features for content creation and publishing",{"type":216,"content":3211},[3212],{"type":52,"content":3213},[3214],{"text":3215,"type":56},"Social media scheduling and analytics",{"type":52,"content":3217},[3218,3221],{"text":1277,"type":56,"marks":3219},[3220],{"type":129},{"text":3222,"type":56}," CoSchedule offers different packages, with the Marketing Calendar package for free. Marketing Calendar Pro starts at $29 per user per month. For custom pricing on a tailored Marketing Suite package, you must contact sales.",{"type":62,"attrs":3224},{"id":1360,"body":3225},[3226],{"src":3227,"_uid":3230,"component":1153},{"_uid":3228,"plugin":1150,"content":3229},"30cfff1f-0073-41ce-89c3-8393b8a244a3","\u003Ctable>\n\u003Cthead>\n  \u003Ctr>\n    \u003Cth>Pros\u003C\u002Fth>\n    \u003Cth>Cons\u003C\u002Fth>\n  \u003C\u002Ftr>\n\u003C\u002Fthead>\n\u003Ctbody>\n  \u003Ctr>\n      \u003Ctd>\u003Cul>\u003Cli>Comprehensive marketing planning tools\u003C\u002Fli>\n        \u003Cli>All-in-one marketing team project management\n\u003C\u002Fli>\n          \u003Cli>Integrated social media scheduling and analytics\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Ftd>\n      \u003Ctd>\u003Cul>\u003Cli>High cost for small businesses and agencies\u003C\u002Fli>\n          \u003Cli>Limited integrations in lower-tier plans\u003C\u002Fli>\n          \u003Cli>May require training\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Ftd>\n  \u003C\u002Ftr>\n\u003C\u002Ftbody>\n\u003C\u002Ftable>","i-15e937c7-86b3-43be-8b1c-fedb589d5ac3",{"type":121,"attrs":3232,"content":3233},{"level":415},[3234],{"text":3235,"type":56},"27. Basecamp (project management)",{"type":62,"attrs":3237},{"id":1360,"body":3238},[3239],{"_uid":3240,"asset":3241,"component":148,"description":3251},"i-60d72eb3-dcc9-4ae9-a3ae-52f7d2cd56d5",[3242],{"_uid":3243,"asset":3244,"device":146,"component":147},"0db668de-855f-46ea-b545-5314a8036f7a",[3245],{"_uid":3246,"image":3247,"imageAlt":145,"component":37},"00008b9c-537d-4b70-858f-97baf00a17f5",{"id":3248,"alt":32,"name":32,"focus":32,"title":32,"source":32,"filename":3249,"copyright":32,"fieldtype":34,"meta_data":3250,"is_external_url":15},18635552,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fda9efa7ff1\u002Fdiscover_the_35_best_marketing_tools_your_team_needs_image_29.jpg",{},"Image source: [Basecamp](https:\u002F\u002Fbasecamp.com\u002F)",{"type":52,"content":3253},[3254],{"text":3255,"type":56},"This project management and team communication software helps you manage projects and collaborate with your team in a single, organized place.",{"type":52,"content":3257},[3258],{"text":3259,"type":56},"Create to-do lists for task management and set up message boards for team communication. You can also schedule deadlines and events for your team and send check-in questions automatically.",{"type":52,"content":3261},[3262],{"text":1251,"type":56,"marks":3263},[3264],{"type":129},{"type":213,"content":3266},[3267,3273,3279],{"type":216,"content":3268},[3269],{"type":52,"content":3270},[3271],{"text":3272,"type":56},"Project organization and task management tools",{"type":216,"content":3274},[3275],{"type":52,"content":3276},[3277],{"text":3278,"type":56},"Communication tools like message boards and chat",{"type":216,"content":3280},[3281],{"type":52,"content":3282},[3283],{"text":3284,"type":56},"Document and file storage",{"type":52,"content":3286},[3287,3290],{"text":1277,"type":56,"marks":3288},[3289],{"type":129},{"text":3291,"type":56}," Basecamp for individuals starts at $15 per user per month, and the Pro Unlimited plan for businesses is available at $299 per month.",{"type":62,"attrs":3293},{"id":1360,"body":3294},[3295],{"src":3296,"_uid":3299,"component":1153},{"_uid":3297,"plugin":1150,"content":3298},"90bee9bf-b835-482a-a220-a0fdc587f370","\u003Ctable>\n\u003Cthead>\n  \u003Ctr>\n    \u003Cth>Pros\u003C\u002Fth>\n    \u003Cth>Cons\u003C\u002Fth>\n  \u003C\u002Ftr>\n\u003C\u002Fthead>\n\u003Ctbody>\n  \u003Ctr>\n      \u003Ctd>\u003Cul>\u003Cli>Comprehensive project management features\u003C\u002Fli>\n        \u003Cli>Centralized communication tools\u003C\u002Fli>\n          \u003Cli>Flat pricing structure\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Ftd>\n      \u003Ctd>\u003Cul>\u003Cli>Lacks advanced features compared to other project management tools\u003C\u002Fli>\n          \u003Cli>No built-in time tracking\u003C\u002Fli>\n          \u003Cli>Customization options are limited\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Ftd>\n  \u003C\u002Ftr>\n\u003C\u002Ftbody>\n\u003C\u002Ftable>","i-2068eb1a-909d-4d11-b344-9f1d4f3e2dd0",{"type":121,"attrs":3301,"content":3302},{"level":415},[3303],{"text":3304,"type":56},"28. Monday.com (enterprise project management)",{"type":62,"attrs":3306},{"id":1360,"body":3307},[3308],{"_uid":3309,"asset":3310,"component":148,"description":3320},"i-3c234847-48bb-4141-ab3f-3283331740d5",[3311],{"_uid":3312,"asset":3313,"device":146,"component":147},"f60b4a56-e764-45de-9f8f-e65a07e82367",[3314],{"_uid":3315,"image":3316,"imageAlt":145,"component":37},"4f2006f4-6868-4c56-a5b2-3e98f2693fd7",{"id":3317,"alt":32,"name":32,"focus":32,"title":32,"source":32,"filename":3318,"copyright":32,"fieldtype":34,"meta_data":3319,"is_external_url":15},18635553,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F694cb5d0ab\u002Fdiscover_the_35_best_marketing_tools_your_team_needs_image_30.jpg",{},"Image source: [Monday.com](https:\u002F\u002Fmonday.com\u002F)",{"type":52,"content":3322},[3323],{"text":3324,"type":56},"This flexible platform empowers teams to collaborate, communicate, and track work in one easy-to-use visual tool. Monday.com is a complete project management solution offering fully customizable boards, groups, and task fields.",{"type":62,"attrs":3326},{"id":1360,"body":3327},[3328],{"_uid":3329,"emoji":32,"bgColor":44,"markdown":3330,"component":153},"i-61c8b4d3-0968-4c77-bb7c-273c4e50a93f","There are various templates available for different use cases if you don't want to start from scratch.",{"type":52,"content":3332},[3333],{"text":3334,"type":56},"Besides its built-in marketing automation features and team collaboration tools, you can integrate third-party apps to streamline your workflows. Monday.com also offers robust tools for creating various types of reports, including shareable client-facing reports.",{"type":52,"content":3336},[3337],{"text":1251,"type":56,"marks":3338},[3339],{"type":129},{"type":213,"content":3341},[3342,3348,3354],{"type":216,"content":3343},[3344],{"type":52,"content":3345},[3346],{"text":3347,"type":56},"Customizable workflow templates",{"type":216,"content":3349},[3350],{"type":52,"content":3351},[3352],{"text":3353,"type":56},"Advanced scheduling and time tracking",{"type":216,"content":3355},[3356],{"type":52,"content":3357},[3358],{"text":3359,"type":56},"Team collaboration and communication tools",{"type":52,"content":3361},[3362,3365],{"text":1277,"type":56,"marks":3363},[3364],{"type":129},{"text":3366,"type":56}," Monday.com offers different packages, starting with a free tier. The Basic plan starts at $8 per seat per month, Standard at $10 per seat per month, and Pro at $16 per seat per month. Custom pricing is applied to the Enterprise plan.",{"type":62,"attrs":3368},{"id":1360,"body":3369},[3370],{"src":3371,"_uid":3374,"component":1153},{"_uid":3372,"plugin":1150,"content":3373},"df8a5ff3-682f-44e5-8c00-563793aacc0f","\u003Ctable>\n\u003Cthead>\n  \u003Ctr>\n    \u003Cth>Pros\u003C\u002Fth>\n    \u003Cth>Cons\u003C\u002Fth>\n  \u003C\u002Ftr>\n\u003C\u002Fthead>\n\u003Ctbody>\n  \u003Ctr>\n      \u003Ctd>\u003Cul>\u003Cli>Highly customizable project management tool\u003C\u002Fli>\n        \u003Cli>Extensive scheduling and time tracking\u003C\u002Fli>\n          \u003Cli>Encourages team collaboration\u003C\u002Fli>\n          \u003Cli>Invite customers and external stakeholders to collaborate\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Ftd>\n      \u003Ctd>\u003Cul>\u003Cli>Pricing can become costly for larger teams\u003C\u002Fli>\n          \u003Cli>May be too robust and complex for small project teams\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Ftd>\n  \u003C\u002Ftr>\n\u003C\u002Ftbody>\n\u003C\u002Ftable>","i-54e9fce5-40e2-4f19-8a8e-0573146cb59a",{"type":121,"attrs":3376,"content":3377},{"level":415},[3378],{"text":3379,"type":56},"29. Airtable (collaborative database management)",{"type":62,"attrs":3381},{"id":1360,"body":3382},[3383],{"_uid":3384,"asset":3385,"component":148,"description":3395},"i-2c2ac2b6-0c41-4168-ac44-43fc6dbeaae2",[3386],{"_uid":3387,"asset":3388,"device":146,"component":147},"f6d17037-014b-43db-b86f-41200f32fe82",[3389],{"_uid":3390,"image":3391,"imageAlt":145,"component":37},"5d475429-07f9-4d1c-8aa2-3e02878aa3e6",{"id":3392,"alt":32,"name":32,"focus":32,"title":32,"source":32,"filename":3393,"copyright":32,"fieldtype":34,"meta_data":3394,"is_external_url":15},18635554,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fa7d28c8362\u002Fdiscover_the_35_best_marketing_tools_your_team_needs_image_31.jpg",{},"Image source: [Airtable](https:\u002F\u002Fwww.airtable.com\u002F)",{"type":52,"content":3397},[3398],{"text":3399,"type":56},"This cloud collaboration service combines the power of a relational database with the flexibility of a spreadsheet. Airtable is a versatile tool that can be used for everything from project planning to content management.",{"type":52,"content":3401},[3402],{"text":3403,"type":56},"It offers customizable views (including Grid, Calendar, Kanban, Gallery, and Gantt charts) and rich field types for using text, checkboxes, attachments, and links to records in other tables.",{"type":52,"content":3405},[3406],{"text":3407,"type":56},"You can also use the collaboration features to comment, share, and @mention colleagues in tables to streamline work efficiency.",{"type":52,"content":3409},[3410],{"text":1251,"type":56,"marks":3411},[3412],{"type":129},{"type":213,"content":3414},[3415,3421,3427],{"type":216,"content":3416},[3417],{"type":52,"content":3418},[3419],{"text":3420,"type":56},"Flexible, spreadsheet-style interface",{"type":216,"content":3422},[3423],{"type":52,"content":3424},[3425],{"text":3426,"type":56},"Wide variety of templates for different use cases",{"type":216,"content":3428},[3429],{"type":52,"content":3430},[3431],{"text":3432,"type":56},"Integration with a variety of apps and services",{"type":52,"content":3434},[3435,3438],{"text":1277,"type":56,"marks":3436},[3437],{"type":129},{"text":3439,"type":56}," Airtable offers a Free plan, with paid plans starting at $10 per user per month for Plus, $20 per user per month for Pro, and custom pricing for Enterprise.",{"type":62,"attrs":3441},{"id":1360,"body":3442},[3443],{"src":3444,"_uid":3447,"component":1153},{"_uid":3445,"plugin":1150,"content":3446},"5c19bc67-d071-4f21-a54c-f064a065d409","\u003Ctable>\n\u003Cthead>\n  \u003Ctr>\n    \u003Cth>Pros\u003C\u002Fth>\n    \u003Cth>Cons\u003C\u002Fth>\n  \u003C\u002Ftr>\n\u003C\u002Fthead>\n\u003Ctbody>\n  \u003Ctr>\n      \u003Ctd>\u003Cul>\u003Cli>Highly flexible and customizable\u003C\u002Fli>\n        \u003Cli>Multiple view options for different needs\u003C\u002Fli>\n          \u003Cli>Automation and integration capabilities\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Ftd>\n      \u003Ctd>\u003Cul>\u003Cli>Some learning curve due to its extensive features\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Ftd>\n  \u003C\u002Ftr>\n\u003C\u002Ftbody>\n\u003C\u002Ftable>","i-9b1daa00-0640-47be-bc36-76b06ef6ed35",{"type":121,"attrs":3449,"content":3450},{"level":123},[3451],{"text":1107,"type":56},{"type":121,"attrs":3453,"content":3454},{"level":415},[3455],{"text":3456,"type":56},"30. Mailchimp (CRM and digital marketing software)",{"type":62,"attrs":3458},{"id":1360,"body":3459},[3460],{"_uid":3461,"asset":3462,"component":148,"description":3472},"i-b2a65f3a-34e5-44f9-8b8a-4f90c696febc",[3463],{"_uid":3464,"asset":3465,"device":146,"component":147},"5f55cce4-b615-4ced-8de4-604cf94ed44a",[3466],{"_uid":3467,"image":3468,"imageAlt":145,"component":37},"95bd4c7d-8bc1-4256-b981-5ef1d68b4c11",{"id":3469,"alt":32,"name":32,"focus":32,"title":32,"source":32,"filename":3470,"copyright":32,"fieldtype":34,"meta_data":3471,"is_external_url":15},18635555,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F513b250827\u002Fdiscover_the_35_best_marketing_tools_your_team_needs_image_32.jpg",{},"Image source: [Mailchimp](https:\u002F\u002Fmailchimp.com\u002F)",{"type":52,"content":3474},[3475],{"text":3476,"type":56},"This all-in-one integrated marketing platform allows you to create, send, and analyze email and ad campaigns. Besides automating newsletters and website pop-ups, you can use Mailchimp's email marketing solution to build various types of forms and customizable email templates.",{"type":62,"attrs":3478},{"id":1360,"body":3479},[3480],{"_uid":3481,"emoji":32,"bgColor":44,"markdown":3482,"component":153},"i-76956d94-53af-4e6a-a5a3-46cfa73d2c47","With its recent addition of CRM features, Mailchimp can be used as a powerful tool for marketing professionals.",{"type":52,"content":3484},[3485],{"text":3486,"type":56},"Mailchimp users no longer need additional software to manage contacts garnered from digital marketing campaigns and can more easily track marketing performance with comprehensive analytics.",{"type":52,"content":3488},[3489],{"text":1251,"type":56,"marks":3490},[3491],{"type":129},{"type":213,"content":3493},[3494,3500,3506],{"type":216,"content":3495},[3496],{"type":52,"content":3497},[3498],{"text":3499,"type":56},"Comprehensive email marketing features, including newsletters, automated campaigns, and transactional emails",{"type":216,"content":3501},[3502],{"type":52,"content":3503},[3504],{"text":3505,"type":56},"Data-driven email marketing with detailed reports and analytics to track campaign performance",{"type":216,"content":3507},[3508],{"type":52,"content":3509},[3510],{"text":3511,"type":56},"Integrated CRM to maintain detailed contact records and segment audiences",{"type":52,"content":3513},[3514,3517],{"text":1277,"type":56,"marks":3515},[3516],{"type":129},{"text":3518,"type":56}," Mailchimp offers a Free plan, and the pricing for paid plans starts at $10.40 per month for the Essentials plan, $15.32 per month for the Standard plan, and $300.99 per month for the Premium plan.",{"type":52,"content":3520},[3521],{"text":3522,"type":56},"Extra costs are involved based on high usage, making it ideal for various types of businesses (startups or mid-sized businesses).",{"type":62,"attrs":3524},{"id":1360,"body":3525},[3526],{"src":3527,"_uid":3530,"component":1153},{"_uid":3528,"plugin":1150,"content":3529},"13822568-ac8e-4a76-a70c-226e83565405","\u003Ctable>\n\u003Cthead>\n  \u003Ctr>\n    \u003Cth>Pros\u003C\u002Fth>\n    \u003Cth>Cons\u003C\u002Fth>\n  \u003C\u002Ftr>\n\u003C\u002Fthead>\n\u003Ctbody>\n  \u003Ctr>\n      \u003Ctd>\u003Cul>\u003Cli>Wide range of email marketing features\u003C\u002Fli>\n        \u003Cli>Detailed analytics and reports\u003C\u002Fli>\n          \u003Cli>Many integrations\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Ftd>\n      \u003Ctd>\u003Cul>\u003Cli>High costs for the premium plans, especially when using transactional emails\u003C\u002Fli>\n          \u003Cli>Lacks advanced CRM capabilities\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Ftd>\n  \u003C\u002Ftr>\n\u003C\u002Ftbody>\n\u003C\u002Ftable>","i-c6c41b80-b6c8-40b5-9550-06d0ce505c86",{"type":121,"attrs":3532,"content":3533},{"level":415},[3534],{"text":3535,"type":56},"31. Slack (online communication tool)",{"type":62,"attrs":3537},{"id":1360,"body":3538},[3539],{"_uid":3540,"asset":3541,"component":148,"description":3551},"i-cb1206bc-00ba-46f6-911a-0bd4a7c0b3f8",[3542],{"_uid":3543,"asset":3544,"device":146,"component":147},"e51aa999-dc5d-4e60-b71a-ed87504e1425",[3545],{"_uid":3546,"image":3547,"imageAlt":145,"component":37},"a2ccf39e-d0fd-4307-92fe-562a8a3c790f",{"id":3548,"alt":32,"name":32,"focus":32,"title":32,"source":32,"filename":3549,"copyright":32,"fieldtype":34,"meta_data":3550,"is_external_url":15},18635557,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F82bdf2c68d\u002Fdiscover_the_35_best_marketing_tools_your_team_needs_image_33.jpg",{},"Image source: [Slack](https:\u002F\u002Fslack.com\u002F)",{"type":52,"content":3553},[3554],{"text":3555,"type":56},"A communication platform that aims to help teams collaborate more efficiently, Slack offers real-time messaging, file sharing, and integration with other tools.",{"type":62,"attrs":3557},{"id":1360,"body":3558},[3559],{"_uid":3560,"emoji":32,"bgColor":44,"markdown":3561,"component":153},"i-f1a6d161-8d4d-4848-8c48-051d84eba253","**Fun fact:** Slack started out as an online game with built-in chat tools. The communication side of the app became so popular that the company pivoted its focus.",{"type":52,"content":3563},[3564],{"text":3565,"type":56},"This software is particularly useful for remote teams to handle daily communications, team polls, file-sharing, and online meetings. You can join multiple workspaces and create online communities.",{"type":52,"content":3567},[3568],{"text":1251,"type":56,"marks":3569},[3570],{"type":129},{"type":213,"content":3572},[3573,3579,3585],{"type":216,"content":3574},[3575],{"type":52,"content":3576},[3577],{"text":3578,"type":56},"Real-time messaging for immediate communication",{"type":216,"content":3580},[3581],{"type":52,"content":3582},[3583],{"text":3584,"type":56},"File sharing and collaboration features",{"type":216,"content":3586},[3587],{"type":52,"content":3588},[3589],{"text":3590,"type":56},"Integration with numerous other tools and platforms",{"type":52,"content":3592},[3593,3596],{"text":1277,"type":56,"marks":3594},[3595],{"type":129},{"text":3597,"type":56}," Slack offers a free basic plan, with paid plans starting at $7.25 per user per month (Pro), $12.50 per user per month (Business+), and Enterprise Grid with custom pricing.",{"type":62,"attrs":3599},{"id":1360,"body":3600},[3601],{"src":3602,"_uid":3605,"component":1153},{"_uid":3603,"plugin":1150,"content":3604},"7b0e80a3-8898-4bd2-9462-531ef8fef4bf","\u003Ctable>\n\u003Cthead>\n  \u003Ctr>\n    \u003Cth>Pros\u003C\u002Fth>\n    \u003Cth>Cons\u003C\u002Fth>\n  \u003C\u002Ftr>\n\u003C\u002Fthead>\n\u003Ctbody>\n  \u003Ctr>\n      \u003Ctd>\u003Cul>\u003Cli>Efficient real-time messaging and collaboration\u003C\u002Fli>\n        \u003Cli>Wide range of integrations\u003C\u002Fli>\n          \u003Cli>Scalable pricing plans\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Ftd>\n      \u003Ctd>\u003Cul>\u003Cli>Advanced features require a paid plan\u003C\u002Fli>\n          \u003Cli>Limited message storage in lower pricing tiers\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Ftd>\n  \u003C\u002Ftr>\n\u003C\u002Ftbody>\n\u003C\u002Ftable>","i-d42380d6-d1d8-4877-a5a2-6668c07c974b",{"type":121,"attrs":3607,"content":3608},{"level":415},[3609],{"text":3610,"type":56},"32. SurveyMonkey (form builder)",{"type":62,"attrs":3612},{"id":1360,"body":3613},[3614],{"_uid":3615,"asset":3616,"component":148,"description":3626},"i-e1e8bee8-a524-435b-b46b-b2b3feb48554",[3617],{"_uid":3618,"asset":3619,"device":146,"component":147},"a7baa16a-95f5-4a4b-9e3c-9d29187fd0f4",[3620],{"_uid":3621,"image":3622,"imageAlt":145,"component":37},"756d1180-b809-4218-817a-691fdfc89feb",{"id":3623,"alt":32,"name":32,"focus":32,"title":32,"source":32,"filename":3624,"copyright":32,"fieldtype":34,"meta_data":3625,"is_external_url":15},18635558,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F100ce77986\u002Fdiscover_the_35_best_marketing_tools_your_team_needs_image_34.jpg",{},"Image source: [SurveyMonkey](https:\u002F\u002Fwww.surveymonkey.com\u002F)",{"type":52,"content":3628},[3629],{"text":3630,"type":56},"Create, send, and analyze surveys with ease using SurveyMonkey.",{"type":52,"content":3632},[3633],{"text":3634,"type":56},"SurveyMonkey is an online survey development tool that enables businesses, educational institutions, and individuals to create and send surveys for market research, customer satisfaction, event planning, and more.",{"type":52,"content":3636},[3637],{"text":3638,"type":56},"It offers a wide range of question types and pre-built survey templates. You can also use skip logic to route respondents through different paths in a survey.",{"type":52,"content":3640},[3641],{"text":1251,"type":56,"marks":3642},[3643],{"type":129},{"type":213,"content":3645},[3646,3652,3658],{"type":216,"content":3647},[3648],{"type":52,"content":3649},[3650],{"text":3651,"type":56},"User-friendly survey creation tools",{"type":216,"content":3653},[3654],{"type":52,"content":3655},[3656],{"text":3657,"type":56},"Comprehensive analysis of survey results",{"type":216,"content":3659},[3660],{"type":52,"content":3661},[3662],{"text":3663,"type":56},"Integration capabilities with other platforms",{"type":52,"content":3665},[3666,3669],{"text":1277,"type":56,"marks":3667},[3668],{"type":129},{"text":3670,"type":56}," The Basic plan is free. The Standard Monthly plan for teams starts at $99 per month, the Advantage plan at $32 per month, and the Premier Annual plan at $119 per month.",{"type":62,"attrs":3672},{"id":1360,"body":3673},[3674],{"src":3675,"_uid":3678,"component":1153},{"_uid":3676,"plugin":1150,"content":3677},"20020a31-e9c0-4efb-bd43-72ef7c23453b","\u003Ctable>\n\u003Cthead>\n  \u003Ctr>\n    \u003Cth>Pros\u003C\u002Fth>\n    \u003Cth>Cons\u003C\u002Fth>\n  \u003C\u002Ftr>\n\u003C\u002Fthead>\n\u003Ctbody>\n  \u003Ctr>\n      \u003Ctd>\u003Cul>\u003Cli>Easy survey creation\u003C\u002Fli>\n        \u003Cli>Detailed analysis tools\u003C\u002Fli>\n          \u003Cli>Wide integration options\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Ftd>\n      \u003Ctd>\u003Cul>\u003Cli>More advanced features are available only in premium plans\u003C\u002Fli>\n          \u003Cli>Limited form customization and branding capabilities\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Ftd>\n  \u003C\u002Ftr>\n\u003C\u002Ftbody>\n\u003C\u002Ftable>","i-fa3bdd2b-0263-43df-abc9-0e21c70698c8",{"type":121,"attrs":3680,"content":3681},{"level":123},[3682],{"text":1113,"type":56},{"type":121,"attrs":3684,"content":3685},{"level":415},[3686],{"text":3687,"type":56},"33. Google Ads (business marketing)",{"type":62,"attrs":3689},{"id":1360,"body":3690},[3691],{"_uid":3692,"asset":3693,"component":148,"description":3703},"i-74d84821-296d-481b-b062-4d51bcd7c1bc",[3694],{"_uid":3695,"asset":3696,"device":146,"component":147},"d409edbf-e10a-4332-b05c-e1919a508f23",[3697],{"_uid":3698,"image":3699,"imageAlt":145,"component":37},"95d689bf-5793-4448-8af1-599cb840a7bb",{"id":3700,"alt":32,"name":32,"focus":32,"title":32,"source":32,"filename":3701,"copyright":32,"fieldtype":34,"meta_data":3702,"is_external_url":15},18635559,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F3bfccf10a8\u002Fdiscover_the_35_best_marketing_tools_your_team_needs_image_35.jpg",{},"Image source: [Google Ads](https:\u002F\u002Fads.google.com\u002F)",{"type":52,"content":3705},[3706],{"text":3707,"type":56},"Another free-to-use platform by Google, Google Ads is an online advertising platform where you can bid to display advertisements, service offerings, product listings, or videos to web users.",{"type":62,"attrs":3709},{"id":1360,"body":3710},[3711],{"_uid":3712,"emoji":32,"bgColor":44,"markdown":3713,"component":153},"i-39e10ab5-327a-47a0-9656-569340e66444","You can opt to appear in Search or DisplayAds, or create Dynamic Search Ads and let Google generate optimized messaging based on your website copy.",{"type":52,"content":3715},[3716],{"text":3717,"type":56},"You can set your own budgets and run multiple campaigns simultaneously. Campaigns can be toggled on and off as needed. You can use extensions and callouts to draw attention to seasonal promotions and special pricing.",{"type":52,"content":3719},[3720],{"text":1251,"type":56,"marks":3721},[3722],{"type":129},{"type":213,"content":3724},[3725,3731,3737],{"type":216,"content":3726},[3727],{"type":52,"content":3728},[3729],{"text":3730,"type":56},"Pay-per-click advertising on Google search and display network",{"type":216,"content":3732},[3733],{"type":52,"content":3734},[3735],{"text":3736,"type":56},"Keyword planning and targeting tools",{"type":216,"content":3738},[3739],{"type":52,"content":3740},[3741],{"text":3742,"type":56},"Detailed analytics to measure ad performance",{"type":52,"content":3744},[3745,3748],{"text":1277,"type":56,"marks":3746},[3747],{"type":129},{"text":3749,"type":56}," Google Ads operates on an auction system, which takes place every time a user performs a keyword search, so, costs vary. It offers flexible budgeting options where you set your budget cap and only pay when users interact with your ads.",{"type":62,"attrs":3751},{"id":1360,"body":3752},[3753],{"src":3754,"_uid":3757,"component":1153},{"_uid":3755,"plugin":1150,"content":3756},"14cf0782-7f4f-4433-9788-8b6ceb3b6263","\u003Ctable>\n\u003Cthead>\n  \u003Ctr>\n    \u003Cth>Pros\u003C\u002Fth>\n    \u003Cth>Cons\u003C\u002Fth>\n  \u003C\u002Ftr>\n\u003C\u002Fthead>\n\u003Ctbody>\n  \u003Ctr>\n      \u003Ctd>\u003Cul>\u003Cli>Large reach due to Google's extensive network\u003C\u002Fli>\n        \u003Cli>Detailed targeting and planning tools\u003C\u002Fli>\n          \u003Cli>Pay only when users interact with your ads\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Ftd>\n      \u003Ctd>\u003Cul>\u003Cli>Can become expensive if not managed correctly\u003C\u002Fli>\n          \u003Cli>Difficult to troubleshoot if your ads aren't approved\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Ftd>\n  \u003C\u002Ftr>\n\u003C\u002Ftbody>\n\u003C\u002Ftable>","i-49d07480-ef81-44c1-9bc5-aba6813028f6",{"type":121,"attrs":3759,"content":3760},{"level":415},[3761],{"text":3762,"type":56},"34. LinkedIn Ads (business marketing)",{"type":62,"attrs":3764},{"id":1360,"body":3765},[3766],{"_uid":3767,"asset":3768,"component":148,"description":3778},"i-5d775584-3110-4134-aa11-8412e7219daf",[3769],{"_uid":3770,"asset":3771,"device":146,"component":147},"00df31b2-5ac2-4913-8523-2d831a46e908",[3772],{"_uid":3773,"image":3774,"imageAlt":145,"component":37},"3de5e469-4a2b-4de9-857e-6e57f0daaa23",{"id":3775,"alt":32,"name":32,"focus":32,"title":32,"source":32,"filename":3776,"copyright":32,"fieldtype":34,"meta_data":3777,"is_external_url":15},18635560,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F0d64b8e7a6\u002Fdiscover_the_35_best_marketing_tools_your_team_needs_image_36.jpg",{},"Image source: [LinkedIn Marketing Solutions](https:\u002F\u002Fbusiness.linkedin.com\u002Fmarketing-solutions\u002Fads)",{"type":52,"content":3780},[3781],{"text":3782,"type":56},"LinkedIn Ads is a self-service advertising solution that allows you to create and publish ads on the LinkedIn platform.",{"type":52,"content":3784},[3785],{"text":3786,"type":56},"Its various targeting options and ad formats are particularly effective for B2B marketing and customer acquisition. These ads let you harness your broader professional network on LinkedIn to create personalized ads and boost posts.",{"type":52,"content":3788},[3789],{"text":3790,"type":56},"You can also use LinkedIn Ads to increase brand awareness and grow your following on the LinkedIn social media platform.",{"type":52,"content":3792},[3793],{"text":1251,"type":56,"marks":3794},[3795],{"type":129},{"type":213,"content":3797},[3798,3804,3810],{"type":216,"content":3799},[3800],{"type":52,"content":3801},[3802],{"text":3803,"type":56},"Targeted advertising based on industry, job title, etc. on LinkedIn",{"type":216,"content":3805},[3806],{"type":52,"content":3807},[3808],{"text":3809,"type":56},"Different ad formats (sponsored content, text ads, sponsored InMail)",{"type":216,"content":3811},[3812],{"type":52,"content":3813},[3814],{"text":3815,"type":56},"Detailed analytics to track ad performance",{"type":52,"content":3817},[3818,3821],{"text":1277,"type":56,"marks":3819},[3820],{"type":129},{"text":3822,"type":56}," LinkedIn Ads works on a bidding system like Google Ads. Campaign and ad budgets have minimum costs and bid amounts that must be set.",{"type":62,"attrs":3824},{"id":1360,"body":3825},[3826],{"src":3827,"_uid":3830,"component":1153},{"_uid":3828,"plugin":1150,"content":3829},"edf81230-f566-4448-9f94-e7ce01388ef3","\u003Ctable>\n\u003Cthead>\n  \u003Ctr>\n    \u003Cth>Pros\u003C\u002Fth>\n    \u003Cth>Cons\u003C\u002Fth>\n  \u003C\u002Ftr>\n\u003C\u002Fthead>\n\u003Ctbody>\n  \u003Ctr>\n      \u003Ctd>\u003Cul>\u003Cli>Highly targeted advertising\u003C\u002Fli>\n        \u003Cli>Variety of ad formats\u003C\u002Fli>\n          \u003Cli>Powerful for B2B marketing\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Ftd>\n      \u003Ctd>\u003Cul>\u003Cli>Requires a high budget to see good results\u003C\u002Fli>\n          \u003Cli>Setting up campaigns requires many steps and may require training\u003C\u002Fli>\n          \u003Cli>Smaller user base than other social media platforms\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Ftd>\n  \u003C\u002Ftr>\n\u003C\u002Ftbody>\n\u003C\u002Ftable>","i-e92bba49-33ce-4750-86ec-0ed1e38808b0",{"type":121,"attrs":3832,"content":3833},{"level":415},[3834],{"text":3835,"type":56},"35. Invideo (Video Content Creation Tool)",{"type":62,"attrs":3837},{"id":1360,"body":3838},[3839],{"_uid":3840,"asset":3841,"component":148,"description":3851},"i-8d229c6b-7699-45f9-ba93-44a228b51d79",[3842],{"_uid":3843,"asset":3844,"device":146,"component":147},"7e84e555-c9c1-4c27-b00e-d9f2485a944e",[3845],{"_uid":3846,"image":3847,"imageAlt":145,"component":37},"30b9268f-7038-4809-9515-3c72dab2491a",{"id":3848,"alt":32,"name":32,"focus":32,"title":32,"source":32,"filename":3849,"copyright":32,"fieldtype":34,"meta_data":3850,"is_external_url":15},18635561,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F8b001424a1\u002Fdiscover_the_35_best_marketing_tools_your_team_needs_image_37.jpg",{},"Image source: [Invideo](https:\u002F\u002Finvideo.io\u002F)",{"type":52,"content":3853},[3854],{"text":3855,"type":56},"This is a user-friendly video editing tool for content creators to create a video within a minute. It generates your script, creates scenes, adds voice overs, and tweaks everything at your command. Invideo is an AI-powered video creation platform that makes it easy for anyone to create customized, professional-looking videos for their business and marketing needs in minutes thanks to its library of templates, drag-and-drop editing, and helpful collaboration tools.",{"type":52,"content":3857},[3858],{"text":1251,"type":56,"marks":3859},[3860],{"type":129},{"type":213,"content":3862},[3863,3869,3875],{"type":216,"content":3864},[3865],{"type":52,"content":3866},[3867],{"text":3868,"type":56},"Drag-and-drop video editor.",{"type":216,"content":3870},[3871],{"type":52,"content":3872},[3873],{"text":3874,"type":56},"Uses AI to convert text into natural-sounding voice overs to easily add narration to explainers and tutorials.",{"type":216,"content":3876},[3877],{"type":52,"content":3878},[3879],{"text":3880,"type":56},"Wide range of templates according to social media",{"type":52,"content":3882},[3883,3886],{"text":1277,"type":56,"marks":3884},[3885],{"type":129},{"text":3887,"type":56},"Invideo-free Invideo free plans offering a generous array of features to more advanced plans starting at $15 per month.",{"type":62,"attrs":3889},{"id":1360,"body":3890},[3891],{"src":3892,"_uid":3895,"component":1153},{"_uid":3893,"plugin":1150,"content":3894},"785ee489-30e8-4ac2-b1c7-6b2227231320","\u003Ctable>\n\u003Cthead>\n  \u003Ctr>\n    \u003Cth>Pros\u003C\u002Fth>\n    \u003Cth>Cons\u003C\u002Fth>\n  \u003C\u002Ftr>\n\u003C\u002Fthead>\n\u003Ctbody>\n  \u003Ctr>\n      \u003Ctd>\u003Cul>\u003Cli>Drag-and-drop editing\u003C\u002Fli>\n        \u003Cli>Useful collaboration tools\u003C\u002Fli>\n          \u003Cli>Affordable pricing tiers\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Ftd>\n      \u003Ctd>\u003Cul>\u003Cli>Limited free plan\u003C\u002Fli>\n          \u003Cli>No advanced editing features like multi-cam editing\n\u003C\u002Fli>\n          \u003Cli>Steep learning curve for some advanced customizations\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Ftd>\n  \u003C\u002Ftr>\n\u003C\u002Ftbody>\n\u003C\u002Ftable>","i-7aa577ff-f009-484e-ad3c-090869b8dec4",{"type":121,"attrs":3897,"content":3898},{"level":123},[3899],{"text":3900,"type":56},"Marketing workflow recommendations",{"type":52,"content":3902},[3903],{"text":3904,"type":56},"We've discussed many digital marketing tools that can be used for a wide range of marketing efforts. Some tools are more user-friendly but may lack the specific features you're looking for. So, how can you choose the right combination for your Marketing Technology stack?",{"type":52,"content":3906},[3907],{"text":3908,"type":56},"To make these insights actionable, let's recommend some combinations of these tools for three common marketing workflows:",{"type":121,"attrs":3910,"content":3911},{"level":415},[3912],{"text":3913,"type":56},"Workflow 1: content marketing",{"type":1062,"attrs":3915,"content":3916},{"order":1064},[3917,3927,3937,3947],{"type":216,"content":3918},[3919],{"type":52,"content":3920},[3921,3925],{"text":3922,"type":56,"marks":3923},"Research and planning",[3924],{"type":129},{"text":3926,"type":56},": Use SEMrush or BuzzSumo to research keywords and uncover your target audience's trending topics.",{"type":216,"content":3928},[3929],{"type":52,"content":3930},[3931,3935],{"text":3932,"type":56,"marks":3933},"Creation",[3934],{"type":129},{"text":3936,"type":56},": Utilize Frase's powerful content creation features and collaborate on Linearity Curve (formerly Vectornator) or Canva to design blog visuals.",{"type":216,"content":3938},[3939],{"type":52,"content":3940},[3941,3945],{"text":3942,"type":56,"marks":3943},"SEO",[3944],{"type":129},{"text":3946,"type":56},": Boost your content's visibility using Yoast SEO or Moz Pro.",{"type":216,"content":3948},[3949],{"type":52,"content":3950},[3951,3955],{"text":3952,"type":56,"marks":3953},"Performance analysis",[3954],{"type":129},{"text":3956,"type":56},": Dive into Google Analytics for essential insights into your content's performance. Use Hotjar or Unbounce to understand how to improve your blog posts.",{"type":121,"attrs":3958,"content":3959},{"level":415},[3960],{"text":3961,"type":56},"Workflow 2: online advertising",{"type":213,"content":3963},[3964,3974,3984],{"type":216,"content":3965},[3966],{"type":52,"content":3967},[3968,3972],{"text":3969,"type":56,"marks":3970},"Ad creation",[3971],{"type":129},{"text":3973,"type":56},": Use the design templates on Linearity Curve (formerly Vectornator) to create compelling ad visuals. Airtable can help keep your ad copy organized and ready to copy-paste.",{"type":216,"content":3975},[3976],{"type":52,"content":3977},[3978,3982],{"text":3979,"type":56,"marks":3980},"Ad placement and management",[3981],{"type":129},{"text":3983,"type":56},": Use Google Ads and LinkedIn Ads for impactful online ad campaign management.",{"type":216,"content":3985},[3986],{"type":52,"content":3987},[3988,3991],{"text":3952,"type":56,"marks":3989},[3990],{"type":129},{"text":3992,"type":56},": Use Google Ads and Analytics to measure the success of your ad campaigns. LinkedIn Ads also provides built-in analytics tools.",{"type":121,"attrs":3994,"content":3995},{"level":415},[3996],{"text":3997,"type":56},"Workflow 3: monthly newsletter",{"type":213,"content":3999},[4000,4010,4020,4030],{"type":216,"content":4001},[4002],{"type":52,"content":4003},[4004,4008],{"text":4005,"type":56,"marks":4006},"Newsletter assembly and sending",[4007],{"type":129},{"text":4009,"type":56},": Mailchimp is an all-in-one platform for creating and sending newsletters. This single platform offers templated email design and layout options, dynamic fields to personalize emails, and a form builder.",{"type":216,"content":4011},[4012],{"type":52,"content":4013},[4014,4018],{"text":4015,"type":56,"marks":4016},"Visual design:",[4017],{"type":129},{"text":4019,"type":56}," Use Linearity Curve (formerly Vectornator) to create custom visuals to enhance your newsletter content.",{"type":216,"content":4021},[4022],{"type":52,"content":4023},[4024,4028],{"text":4025,"type":56,"marks":4026},"Subscriber management",[4027],{"type":129},{"text":4029,"type":56},": ActiveCampaign can help manage your email list and automate marketing interactions. You can also use HubSpot's integration with Mailchimp if you prefer HubSpot CRM for managing your subscriber list.",{"type":216,"content":4031},[4032],{"type":52,"content":4033},[4034,4037],{"text":3952,"type":56,"marks":4035},[4036],{"type":129},{"text":4038,"type":56},": Use the built-in campaign analytics dashboard provided by Mailchimp to measure key metrics or integrate with Google Analytics for a deeper dive into performance.",{"type":52,"content":4040},[4041,4043,4047],{"text":4042,"type":56},"We hope this post helped you find the ",{"text":4044,"type":56,"marks":4045},"online marketing tools",[4046],{"type":129},{"text":4048,"type":56}," that suit your team and budget. Making an informed decision about the right tools for your MarTech stack will help you better manage marketing tasks, gain valuable insights, and ultimately drive your digital marketing strategy.",{"type":52,"content":4050},[4051,4053,4057],{"text":4052,"type":56},"Ready to explore new innovative design software? 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Select “All templates” to explore the three collections: Business, Events, and Social Media.\n- Templates are displayed as thumbnails, offering a quick preview of their style and layout.\n- Tap on your chosen template to see it in full. You can zoom in on this preview screen to see all the details.\n- Tap the “Use Template” button to open it in the Editor.\n\n**How to edit Linearity Templates**\n\nIt’s important to remember that all the elements within our templates are fully customizable, so feel free to use as much or as little of the already existing layout, colors, fonts, images, and shapes as desired.\n\nChange up the colors, add your own message with the Text Tool, and swap out any images with your won.\n\nYou can also tap into other intuitive features, such as [**AI backgrounds**](\u002Ffeatures\u002Fai-backgrounds),[ ](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fai-backgrounds\u002F)the [**Brush Tool**](\u002Ffeatures\u002Fbrush-tool), [**Pen Tool**](\u002Ffeatures\u002Fpen-tool), [**Shape Builder**](\u002Ffeatures\u002Fshape-builder), [**Auto Trace**,](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fauto-trace) and more to add even more personal touches to each template.\n\nIn Linearity Move you can also use [**Auto animate**](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fauto-animate\u002F), [**GIF export**](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fgif-export), Animation presets and [**Design and animate mode**](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fdesign-vs-animate-mode\u002F)[.](\u002Ffeatures\u002Fdesign-vs-animate-mode) Let our templates be the starting point for your limitless creativity!\n\n**Don't have Linearity Curve or Move yet?** Quickly download them to start using templates. 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You stay in control.",{"type":52,"attrs":7696,"content":7697},{"textAlign":322},[7698],{"type":6489,"attrs":7699},{"id":7700,"alt":32,"src":7701,"title":32,"source":32,"copyright":32,"meta_data":7702},210040359725461,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1588x1080\u002Fc1e0dd08f7\u002Fimage-generation.gif",{},{"type":121,"attrs":7704,"content":7705},{"level":123,"textAlign":322},[7706],{"text":7707,"type":56},"How to generate an image with AI",{"type":121,"attrs":7709,"content":7710},{"level":415,"textAlign":322},[7711],{"text":7712,"type":56},"1. Start with the purpose",{"type":52,"attrs":7714,"content":7715},{"textAlign":322},[7716],{"text":7717,"type":56},"Before describing the scene, decide what the image needs to do. A homepage hero, square social post, product announcement and email banner all need different compositions. 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