[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"en\u002Fblog\u002Fmeta-statistics":3,"en\u002Fsettings-page":3661,"blog-what-to-read-next-section":5566},{"content":4,"full_slug":3657,"id":3658,"name":1658,"path":134,"published_at":3659,"uuid":3660},{"tag":5,"_uid":1649,"image":1650,"title":1658,"author":1659,"widget":1815,"bgColor":47,"content":1820,"noIndex":16,"noFollow":16,"wistiaId":34,"component":1618,"thumbnail":3647,"meta_image":3651,"meta_title":3654,"page_title":34,"description":34,"publishedDate":3655,"hideFromSitemap":16,"meta_description":3656},[6],{"name":7,"created_at":8,"published_at":9,"updated_at":10,"id":11,"uuid":12,"content":13,"slug":1641,"full_slug":1642,"sort_by_date":134,"position":1643,"tag_list":1644,"is_startpage":16,"parent_id":1645,"meta_data":134,"group_id":1646,"first_published_at":1647,"release_id":134,"lang":1636,"path":134,"alternates":1648,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Design resources","2024-08-26T14:09:52.108Z","2025-02-12T14:24:10.265Z","2025-02-12T14:24:10.293Z",540222543,"6e82c4b3-844d-4c3a-a799-56939bc2843d",{"_uid":14,"title":15,"noIndex":16,"noFollow":16,"component":17,"reference":18,"meta_image":1638,"meta_title":34,"page_title":34,"description":1628,"illustration":1640,"hideFromSitemap":16,"meta_description":34},"e44b1a0b-2afa-4abe-a1fe-37c6a104cf23"," Design resources",false,"BlogCategoryOverviewPage",{"name":19,"created_at":20,"published_at":21,"updated_at":22,"id":23,"uuid":24,"content":25,"slug":1629,"full_slug":1630,"sort_by_date":134,"position":1631,"tag_list":1632,"is_startpage":16,"parent_id":1633,"meta_data":134,"group_id":1634,"first_published_at":1635,"release_id":134,"lang":1636,"path":134,"alternates":1637,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Your next career move: motion graphics vs. animation","2024-09-30T06:45:42.528Z","2026-09-05T00:16:24.094Z","2026-09-05T00:16:24.122Z",555448743,"f0ff000f-00e4-4457-ae55-997ca7312e7c",{"tag":26,"_uid":28,"image":29,"title":19,"author":40,"widget":42,"bgColor":47,"content":48,"noIndex":16,"noFollow":16,"wistiaId":34,"component":1618,"thumbnail":1619,"youtubeId":34,"meta_image":1623,"meta_title":1626,"page_title":34,"description":34,"publishedDate":1627,"hideFromSitemap":16,"meta_description":1628},[27,12],"3788f72d-65c4-4ad7-8c18-e17dc82f2b2e","a8e1a7cf-37e0-4551-aea1-db9befd460bb",[30],{"_uid":31,"image":32,"imageAlt":38,"component":39},"62e34335-8a79-43ca-adbb-08db9dd6b080",{"id":33,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":35,"copyright":34,"fieldtype":36,"meta_data":37,"is_external_url":16},17475438,"","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fx\u002F62e79781c4\u002Fmotion-graphics-vs-animation-newblogcover.avif","asset",{},"Linearity","Image",[41],"0f5fe757-eb31-437c-80a1-926f913f8ca3",{"id":43,"alt":44,"name":34,"focus":34,"title":44,"source":34,"filename":45,"copyright":34,"fieldtype":36,"meta_data":46,"is_external_url":16},18932106,"Your next career move: motion graphics vs. animation | Linearity","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F31598723af\u002Fmotion-graphics-vs-animation_widget.png",{},"decor-salmon",[49],{"_uid":50,"content":51,"component":1617},"d1ae1e07-2065-4a2c-b2db-d64c001ad978",{"type":52,"content":53},"doc",[54,60,71,75,97,106,110,146,162,166,174,216,223,254,261,294,300,330,334,341,360,371,381,387,394,404,474,481,485,495,514,523,554,561,569,573,577,584,606,616,622,629,639,645,652,668,681,692,699,714,725,731,738,766,785,795,801,808,816,835,842,852,862,868,875,884,888,896,900,907,921,928,935,945,954,958,968,975,982,998,1002,1006,1013,1095,1102,1112,1160,1171,1178,1188,1195,1199,1216,1220,1231,1238,1242,1252,1259,1269,1275,1282,1286,1296,1308,1312,1318,1325,1333,1337,1344,1410,1416,1475,1496,1506,1513,1540,1547,1557,1569,1578,1590],{"type":55,"content":56},"paragraph",[57],{"text":58,"type":59},"Whether you’re a seasoned player in the creative industry or a savvy business owner interested in elevating your brand's advertising, motion graphics, and animation are techniques you can use to take your practice to the next level.","text",{"type":55,"content":61},[62,64,69],{"text":63,"type":59},"However, before you can do that, it’s important to ",{"text":65,"type":59,"marks":66},"understand the difference",[67],{"type":68},"bold",{"text":70,"type":59}," between each technique. That way, you can pinpoint the method best for you and use it to deliver a killer end product.",{"type":55,"content":72},[73],{"text":74,"type":59},"Ready to get started? Let’s run through the key differences between these two popular types of animation.",{"type":76,"attrs":77},"blok",{"id":78,"body":79},"9d7b30a1-76d0-4568-93c1-ffa19ae4a8b3",[80],{"_uid":81,"title":82,"button":83,"component":94,"description":95,"backgroundColor":96},"i-dcfadd96-037d-4f5d-ad70-ffc0e2a1c84d","Jumpstart your ideas with Linearity Curve\n",[84],{"_uid":85,"icon":34,"link":86,"size":90,"text":91,"type":92,"component":93},"e5e02788-07cf-4d00-8e8a-93084414d9ff",{"id":34,"url":87,"linktype":88,"fieldtype":89,"cached_url":87},"https:\u002F\u002Fwww.linearity.io\u002Fget-started","url","multilink","medium","Get Started","whiteFill","BaseButton","BlogComponentCta","Take your designs to the next level.\n\n","orange",{"type":98,"attrs":99,"content":101},"heading",{"level":100},2,[102],{"text":103,"type":59,"marks":104},"Historical context: the rise of animation and motion graphics",[105],{"type":68},{"type":55,"content":107},[108],{"text":109,"type":59},"The desire to capture movement and bring life to still images stretches back centuries, with early examples like the flip book (1800s).",{"type":55,"content":111},[112,114,118,120,125,127,138,140,144],{"text":113,"type":59},"The birth of animation as we know it began with the invention of celluloid film in the ",{"text":115,"type":59,"marks":116},"late 19th century",[117],{"type":68},{"text":119,"type":59},". Pioneers like Winsor McCay (",{"text":121,"type":59,"marks":122},"Gertie the Dinosaur",[123],{"type":124},"italic",{"text":126,"type":59},", 1914) and ",{"text":128,"type":59,"marks":129},"Walt Disney",[130,136],{"type":131,"attrs":132},"link",{"href":133,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fa-brief-history-of-disney",null,"_blank",{"type":137},"underline",{"text":139,"type":59}," (",{"text":141,"type":59,"marks":142},"Snow White and the Seven Dwarfs",[143],{"type":124},{"text":145,"type":59},", 1937) established hand-drawn animation as a dominant storytelling medium.",{"type":76,"attrs":147},{"id":78,"body":148},[149,153,158],{"_uid":150,"emoji":34,"bgColor":47,"markdown":151,"component":152},"i-8e5a1955-6035-4b79-b808-a082b7abcc6d","Motion graphics, on the other hand, emerged as a field much later, heavily influenced by technological 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revolution",[319,322,323],{"type":131,"attrs":320},{"href":321,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcomputer-animation\u002F",{"type":68},{"type":137},{"text":325,"type":59,"marks":326},":",[327],{"type":68},{"text":329,"type":59}," The arrival of powerful computers in the late 20th century opened doors for sophisticated 3D motion graphics and visual effects, further solidifying motion graphics as a distinct field.",{"type":55,"content":331},[332],{"text":333,"type":59},"Today, animation and motion graphics co-exist and often complement each other. 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It deals almost exclusively with 2D graphics and ",{"text":352,"type":59,"marks":353},"2D graphic software",[354,357],{"type":131,"attrs":355},{"href":356,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002F2d-animation-software\u002F",{"type":137},{"text":359,"type":59},". ",{"type":55,"content":361},[362,369],{"text":363,"type":59,"marks":364},"Creating motion graphics",[365,368],{"type":131,"attrs":366},{"href":367,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-make-motion-graphics\u002F",{"type":137},{"text":370,"type":59}," enhances the visual impact of an otherwise lifeless image, it doesn’t do anything to further its narrative or give it one at all.",{"type":55,"content":372},[373,375,379],{"text":374,"type":59},"For example, do you know when you’re shopping online that a quick buy option appears on screen? Or when a static banner pauses when you hover over it? 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However, it’s also an umbrella term that categorizes the ",{"text":490,"type":59,"marks":491},"whole field of moving imagery",[492],{"type":68},{"text":494,"type":59},", including everything from cartoons and typography to motion graphics itself.",{"type":76,"attrs":496},{"id":78,"body":497},[498,509,511],{"_uid":499,"title":500,"button":501,"component":94,"description":507,"backgroundColor":508},"i-1df1fdfe-9f7c-4b6c-b041-705763f9f80d","Transform Your ideas into animations",[502],{"_uid":503,"icon":34,"link":504,"size":90,"text":506,"type":92,"component":93},"773c6fef-c7b4-4ef8-89f5-a0f4568ec5b5",{"id":34,"url":505,"linktype":88,"fieldtype":89,"cached_url":505},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Ftutorials\u002Fworkshops\u002Fcreate-your-first-animation-with-linearity-move\u002F","Start tutorial","Linearity Move is perfect for beginners and professionals alike. Make your first animation with Move.\n\n","green",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":510,"initial":155,"component":156,"backgroundColor":157},"i-46896377-e31f-4820-8b07-cd14883b5636",{"_uid":512,"emoji":34,"bgColor":47,"markdown":513,"component":152},"i-03f6b4f7-034e-484a-8286-69ed73f22cbc","Think of animation as an all-encompassing umbrella that includes multiple motion graphic design styles.",{"type":55,"content":515},[516],{"text":517,"type":59,"marks":518},"This means that while motion graphics may always fall under the umbrella of animation, animation doesn’t always exclusively mean motion graphics—get it?",[519],{"type":520,"attrs":521},"textStyle",{"color":522},"#111717",{"type":76,"attrs":524},{"id":78,"body":525},[526],{"_uid":527,"cards":528,"component":553},"i-cdf7e245-d38a-4525-bca2-17312925105b",[529,542],{"_uid":530,"image":531,"button":535,"component":541},"3316bcc3-0742-4b40-a4aa-58671fe2e4b4",{"id":532,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":533,"copyright":34,"fieldtype":36,"meta_data":534,"is_external_url":16},17475474,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F574x1020\u002F6ea7be6791\u002Ffilters_format-webp-_quality-75-1.webp",{},[536],{"_uid":537,"icon":34,"link":538,"size":90,"text":540,"type":92,"component":93},"800bb715-4fac-4066-bc3b-57c2987c165b",{"id":34,"url":539,"linktype":88,"fieldtype":89,"cached_url":539},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fanimated-templates\u002Fillustrated-vector-agency-ideas-ad\u002F","Get this template","BlogTwoColumnTemplatesItem",{"_uid":543,"image":544,"button":548,"component":541},"b43dae9f-5c33-423f-93fd-d66efd5d0294",{"id":545,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":546,"copyright":34,"fieldtype":36,"meta_data":547,"is_external_url":16},17475473,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1019x1020\u002Fd881951188\u002Ffilters_format-webp-_quality-75-2.webp",{},[549],{"_uid":550,"icon":34,"link":551,"size":90,"text":540,"type":92,"component":93},"78651033-1ec1-47b5-a7c7-92405374d872",{"id":34,"url":552,"linktype":88,"fieldtype":89,"cached_url":552},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fanimated-templates\u002Fcreative-agency-showreel\u002F","BlogTwoColumnTemplates",{"type":98,"attrs":555,"content":556},{"level":100},[557],{"text":558,"type":59,"marks":559},"5 styles of animation",[560],{"type":68},{"type":55,"content":562},[563,565],{"text":564,"type":59},"Under the umbrella of animation, there are ",{"text":566,"type":59,"marks":567},"five main styles.",[568],{"type":68},{"type":55,"content":570},[571],{"text":572,"type":59},"Each one has different costs, uses, and requirements, and together, they are responsible for the entire world of graphics that we know, love, and use today.",{"type":55,"content":574},[575],{"text":576,"type":59},"Here are the five types of animation techniques.",{"type":98,"attrs":578,"content":579},{"level":168},[580],{"text":581,"type":59,"marks":582},"1. Traditional animation",[583],{"type":68},{"type":55,"content":585},[586,588,592,594,598,600,604],{"text":587,"type":59},"Are you familiar with ",{"text":589,"type":59,"marks":590},"Tarzan ",[591],{"type":124},{"text":593,"type":59},"(1999)? ",{"text":595,"type":59,"marks":596},"The Lion King ",[597],{"type":124},{"text":599,"type":59},"(1994)? ",{"text":601,"type":59,"marks":602},"Pinocchio ",[603],{"type":124},{"text":605,"type":59},"(1940)? Well, those are all made using traditional animation methods.",{"type":55,"content":607},[608,610,614],{"text":609,"type":59},"Traditional animation is a technique in which each frame is ",{"text":611,"type":59,"marks":612},"drawn by hand",[613],{"type":68},{"text":615,"type":59},". It can also be known as hand-drawn animation or cel animation, and until the age of computer animation, it was the dominant type of animation used in cinema.",{"type":76,"attrs":617},{"id":78,"body":618},[619],{"src":620,"_uid":621,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002Fie53R2HEZ6g?feature=oembed","i-6643561a-5b94-41a8-b409-0a1dd6f72828",{"type":98,"attrs":623,"content":624},{"level":168},[625],{"text":626,"type":59,"marks":627},"2. Motion graphics",[628],{"type":68},{"type":55,"content":630},[631,633,637],{"text":632,"type":59},"As explained above, this is a subgenre of animation that turns a ",{"text":634,"type":59,"marks":635},"still image into a moving one.",[636],{"type":68},{"text":638,"type":59}," However, the image rarely has a story or an emotive edge.",{"type":76,"attrs":640},{"id":78,"body":641},[642],{"src":643,"_uid":644,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FBR5IuoxNJUU?start=3&feature=oembed","i-93aca940-ed35-4c93-a9da-2565963e1111",{"type":98,"attrs":646,"content":647},{"level":168},[648],{"text":649,"type":59,"marks":650},"3. Stop motion animation",[651],{"type":68},{"type":55,"content":653},[654,656,660,662,666],{"text":655,"type":59},"This ",{"text":657,"type":59,"marks":658},"frame-by-frame",[659],{"type":68},{"text":661,"type":59}," movement of objects and figures creates an ",{"text":663,"type":59,"marks":664},"illusion of fluid movement",[665],{"type":68},{"text":667,"type":59},". This manual technique allows for any kind of physical item to star in a picture, as long as it keeps still, of course.",{"type":55,"content":669},[670,672,679],{"text":671,"type":59},"Though incredibly delicate and time-consuming, ",{"text":673,"type":59,"marks":674},"stop motion animation",[675,678],{"type":131,"attrs":676},{"href":677,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fstop-motion\u002F",{"type":137},{"text":680,"type":59}," is a popular and beautiful art form. ",{"type":76,"attrs":682},{"id":78,"body":683},[684,687,689],{"_uid":685,"emoji":34,"bgColor":47,"markdown":686,"component":152},"i-d920a233-4196-4e03-83fe-97365df2b56c","It was the style championed in films such as *Fantastic Mr. Fox* (2009) and *Coraline* (2009)",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":688,"initial":155,"component":156,"backgroundColor":157},"i-0ff5e3d7-6f9a-4311-9541-cfd45348ae7d",{"src":690,"_uid":691,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002Fn2igjYFojUo?feature=oembed","i-95568d25-63cb-4a2f-8093-cc28f130439a",{"type":98,"attrs":693,"content":694},{"level":168},[695],{"text":696,"type":59,"marks":697},"4. 2D animation",[698],{"type":68},{"type":55,"content":700},[701,708,710],{"text":702,"type":59,"marks":703},"Animating in 2D",[704,707],{"type":131,"attrs":705},{"href":706,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002F2d-animation\u002F",{"type":137},{"text":709,"type":59}," is probably the most common style of animation and refers to two-dimensional graphics that are rapidly sequenced to create the ",{"text":711,"type":59,"marks":712},"illusion of lifelike movement.",[713],{"type":68},{"type":55,"content":715},[716,718,724],{"text":717,"type":59},"Graphics drawn by hand are often categorized as traditional animation. But they can also be produced using ",{"text":719,"type":59,"marks":720},"animation software",[721,723],{"type":131,"attrs":722},{"href":356,"uuid":134,"anchor":134,"target":135,"linktype":88},{"type":137},{"text":243,"type":59},{"type":76,"attrs":726},{"id":78,"body":727},[728],{"src":729,"_uid":730,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002F2tC2Q2xphRQ?start=2&feature=oembed","i-8bf7f3d2-5ad9-4f83-88d3-5604874fef73",{"type":98,"attrs":732,"content":733},{"level":168},[734],{"text":735,"type":59,"marks":736},"5. 3D animation",[737],{"type":68},{"type":55,"content":739},[740,742,746,748,752,754,758,760,764],{"text":741,"type":59},"This refers to graphics modeled in a ",{"text":743,"type":59,"marks":744},"three-dimensional virtual environment",[745],{"type":68},{"text":747,"type":59}," and then animated. It’s the most-used style in the animation industry today, and it has inspired movies such as ",{"text":749,"type":59,"marks":750},"Toy Story ",[751],{"type":124},{"text":753,"type":59},"(1995), ",{"text":755,"type":59,"marks":756},"Monsters Inc. ",[757],{"type":124},{"text":759,"type":59},"(2001), and ",{"text":761,"type":59,"marks":762},"Frozen ",[763],{"type":124},{"text":765,"type":59},"(2013).",{"type":55,"content":767},[768,770,774,776,783],{"text":769,"type":59},"Designers specializing in 3D animation begin by conceptualizing a character or object, creating a ",{"text":771,"type":59,"marks":772},"to-scale model",[773],{"type":68},{"text":775,"type":59},", and ",{"text":777,"type":59,"marks":778},"using 3D animation software",[779,782],{"type":131,"attrs":780},{"href":781,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-software\u002F",{"type":137},{"text":784,"type":59}," to bring it to life.",{"type":55,"content":786},[787,789,793],{"text":788,"type":59},"Integrating the 3D model into the digital environment decked out with special effects allows them to watch how it responds to and ",{"text":790,"type":59,"marks":791},"acts in a 360° space",[792],{"type":68},{"text":794,"type":59},", producing a pretty darn accurate end product.",{"type":76,"attrs":796},{"id":78,"body":797},[798],{"src":799,"_uid":800,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FbwzLiQZDw2I?feature=oembed","i-ef7b3f2e-d557-4ff6-bcda-24b75a9854d4",{"type":98,"attrs":802,"content":803},{"level":100},[804],{"text":805,"type":59,"marks":806},"Motion graphics vs. animation: a comparison",[807],{"type":68},{"type":55,"content":809},[810,812],{"text":811,"type":59},"Now that you understand the key differences, let's compare both modes so that you can pinpoint which ",{"text":813,"type":59,"marks":814},"best suits your requirements.",[815],{"type":68},{"type":76,"attrs":817},{"id":78,"body":818},[819],{"_uid":820,"image":821,"title":828,"button":829,"component":833,"description":834},"i-9f661ae6-4995-4e42-b38b-9acc277db0eb",[822],{"_uid":823,"image":824,"imageAlt":39,"component":39},"a34791cc-3805-497c-8c58-f3a5a93df2a9",{"id":825,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":826,"copyright":34,"fieldtype":36,"meta_data":827,"is_external_url":16},17423592,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F688x488\u002Ff85f7be569\u002Fsnippet-banner-image.png",{},"Bring motion in-house",[830],{"_uid":831,"icon":34,"link":832,"size":90,"text":91,"type":92,"component":93},"efcb819f-5ec6-41ae-b270-8b5898ef1319",{"id":34,"url":87,"linktype":88,"fieldtype":89,"cached_url":87},"BlogComponentBigCta","Animate marketing assets in seconds with Linearity Move.",{"type":98,"attrs":836,"content":837},{"level":168},[838],{"text":839,"type":59,"marks":840},"Statistics vs. narratives",[841],{"type":68},{"type":55,"content":843},[844,846,850],{"text":845,"type":59},"Motion graphics tend to be less captivating than animation. They simply aim to enhance the delivery of a selling point, statistic, or instruction, while animation concentrates on ",{"text":847,"type":59,"marks":848},"crafting a narrative",[849],{"type":68},{"text":851,"type":59}," and developing characters.",{"type":55,"content":853},[854,856,860],{"text":855,"type":59},"A successful animation connects with its audience, tugs at their heartstrings, and tells a story. Meanwhile, a functioning motion graphic merely ",{"text":857,"type":59,"marks":858},"informs, teaches, or instructs",[859],{"type":68},{"text":861,"type":59}," them.",{"type":76,"attrs":863},{"id":78,"body":864},[865],{"_uid":866,"emoji":34,"bgColor":47,"markdown":867,"component":152},"i-97fbedf1-fcbe-44a5-a23d-1515fc90729d","If the animated picture you’re looking at tells a gripping story or enhances a narrative, chances are you have an animation and not a motion graphic.",{"type":98,"attrs":869,"content":870},{"level":168},[871],{"text":872,"type":59,"marks":873},"Simple vs. complex",[874],{"type":68},{"type":55,"content":876},[877,879,883],{"text":878,"type":59},"Generally speaking, motion graphics call for ",{"text":880,"type":59,"marks":881},"less complex designs than animation",[882],{"type":68},{"text":243,"type":59},{"type":55,"content":885},[886],{"text":887,"type":59},"Now, don’t get it twisted. This doesn’t mean that designing them is a piece of cake. It just means that creating a superbly effective motion graphic usually requires fewer resources.",{"type":55,"content":889},[890,892],{"text":891,"type":59},"For example, do you want to design a pop-out title for your company’s introductory video? With the right software, you can likely do so swiftly and with ",{"text":893,"type":59,"marks":894},"little to no complications.",[895],{"type":68},{"type":55,"content":897},[898],{"text":899,"type":59},"If you’re hoping to produce a captivating animated feature from start to finish, one that meets its function expertly just like the pop-out title on your company’s introductory video did, then you’ll need an extensive skillset, ample resources, and an empty calendar.",{"type":98,"attrs":901,"content":902},{"level":168},[903],{"text":904,"type":59,"marks":905},"Reasonably priced vs. expensive",[906],{"type":68},{"type":55,"content":908},[909,911,915,917],{"text":910,"type":59},"As mentioned above, designing an animation that meets its function tends to be more ",{"text":912,"type":59,"marks":913},"time-consuming and complex",[914],{"type":68},{"text":916,"type":59}," than creating a satisfactory motion graphic. Producing a motion graphic requires less specific input and is thus generally ",{"text":918,"type":59,"marks":919},"less expensive.",[920],{"type":68},{"type":76,"attrs":922},{"id":78,"body":923},[924],{"_uid":925,"emoji":926,"bgColor":47,"markdown":927,"component":152},"i-654028d3-72ec-4e82-88c5-6341f438abee","💡","With the increasing use of artificial intelligence in animation creation, you can expect to see the current high prices [decrease by around 30%](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-statistics\u002F).",{"type":98,"attrs":929,"content":930},{"level":168},[931],{"text":932,"type":59,"marks":933},"2D vs. 3D",[934],{"type":68},{"type":55,"content":936},[937,939,943],{"text":938,"type":59},"Another distinguishing feature between animation and motion graphics is their difference in dimensions. While animation can refer to ",{"text":940,"type":59,"marks":941},"both 2D and 3D graphics,",[942],{"type":68},{"text":944,"type":59}," things like banners and GIFs are almost exclusively comprised of 2D images.",{"type":55,"content":946},[947,949,953],{"text":948,"type":59},"While this difference may result in motion graphics appearing less riveting than the realistic graphics defined by animation, that isn’t necessarily a bad thing. A motion graphic isn't going to capture your heart or seem lifelike. It serves to ",{"text":950,"type":59,"marks":951},"direct and inform",[952],{"type":68},{"text":243,"type":59},{"type":55,"content":955},[956],{"text":957,"type":59},"A 2D design is often easier to digest and understand, enabling the viewer to promptly follow its instructions and the motion graphic to meet its goal.",{"type":55,"content":959},[960,962,966],{"text":961,"type":59},"However, 3D motion graphics is no longer limited to high-budget productions and we are seeing this trend become increasingly common. With user-friendly 3D software becoming more accessible, we can expect a",{"text":963,"type":59,"marks":964}," surge in 3D elements",[965],{"type":68},{"text":967,"type":59}," seamlessly integrated into motion graphics projects.",{"type":76,"attrs":969},{"id":78,"body":970},[971],{"_uid":972,"markdown":973,"component":974},"i-33a9c080-fab4-4166-b998-37c5c96c8ded","\"If we are talking motion graphic trends, then I predict the following:  \n1) 3D textures: using 3D textures in a 2D animation environments.  \n2) Experimental minimalism: simple shapes and high contrast colors in a minimalist composition to avoid distractions.”—Maddy Zoli, Senior Designer at Linearity","BlogComponentQuote",{"type":98,"attrs":976,"content":977},{"level":168},[978],{"text":979,"type":59,"marks":980},"Accessory vs. main focus",[981],{"type":68},{"type":55,"content":983},[984,986,990,992,996],{"text":985,"type":59},"Generally speaking, motion graphics tend to ",{"text":987,"type":59,"marks":988},"integrate over preexisting live-action",[989],{"type":68},{"text":991,"type":59}," or real-life footage, such as a video or website. However, animations, on the other hand, tend to exist as ",{"text":993,"type":59,"marks":994},"standalone imagery",[995],{"type":68},{"text":997,"type":59}," over a generated background of other animations.",{"type":55,"content":999},[1000],{"text":1001,"type":59},"However, in film title design, motion graphics take center stage. ",{"type":55,"content":1003},[1004],{"text":1005,"type":59},"An additional difference is that motion graphics developed out of experiments in computer graphics, whereas animation developed out of art and comics",{"type":98,"attrs":1007,"content":1008},{"level":100},[1009],{"text":1010,"type":59,"marks":1011},"A quick summary table of the differences",[1012],{"type":68},{"type":76,"attrs":1014},{"id":78,"body":1015},[1016],{"_uid":1017,"content":1018,"component":1093,"showHeader":1094},"i-04a9f654-8634-432c-bf36-e5ee4c115e6d",{"tbody":1019,"thead":1082,"fieldtype":1092},[1020,1034,1046,1058,1070],{"_uid":1021,"body":1022,"component":1033},"ec96d931-f500-414d-934f-0d43e3eed6df",[1023,1027,1030],{"_uid":1024,"value":1025,"component":1026},"5f9394a7-e40f-4463-942b-ac37ec4a278a","Focus","_table_col",{"_uid":1028,"value":1029,"component":1026},"3463dee5-ea3c-4b55-8f89-360da48bdc3d","Statistics and instructions",{"_uid":1031,"value":1032,"component":1026},"4007a6f2-1d4e-4e6f-98b4-e56ab80509e3","Narratives","_table_row",{"_uid":1035,"body":1036,"component":1033},"323a099d-a31a-4c12-96f4-c5fd666c3ee9",[1037,1040,1043],{"_uid":1038,"value":1039,"component":1026},"22d84fac-4bb6-42a5-a996-0dd4c5606f94","Complexity",{"_uid":1041,"value":1042,"component":1026},"6aa518a8-6c81-4ed8-b76a-44aa4d5ff99b","Simple",{"_uid":1044,"value":1045,"component":1026},"93070c70-86a0-4ccb-961c-28b9b0522d96","Complex",{"_uid":1047,"body":1048,"component":1033},"52f78f03-b511-4ad5-b231-e93e5387c938",[1049,1052,1055],{"_uid":1050,"value":1051,"component":1026},"dd09cdc7-f6f8-41db-b178-d27c20cf4999","Cost",{"_uid":1053,"value":1054,"component":1026},"b9ff74fa-27f0-4e13-a36d-eb8ed13cf9e6","Reasonably priced",{"_uid":1056,"value":1057,"component":1026},"10977453-5ee5-456c-a97f-836abf08b1cc","Expensive",{"_uid":1059,"body":1060,"component":1033},"00dec5c4-432c-4e7d-89ba-1301bed2e6e1",[1061,1064,1067],{"_uid":1062,"value":1063,"component":1026},"0ca0ab3c-dcc5-46e8-8a94-e15531fb5717","Dimension",{"_uid":1065,"value":1066,"component":1026},"3621a623-5b2b-4742-ac2e-e2cd7a018490","Mainly 2D",{"_uid":1068,"value":1069,"component":1026},"b6308d44-4a5a-49df-a1db-1299e3a0cb21","2D and 3D",{"_uid":1071,"body":1072,"component":1033},"76330df8-093b-405d-ad69-6642d2195288",[1073,1076,1079],{"_uid":1074,"value":1075,"component":1026},"85916b26-df55-421f-9a99-b6a5ad662d6e","Role",{"_uid":1077,"value":1078,"component":1026},"4eebe3d9-9c05-4589-9ff2-9fa1e12e8041","Accessory (but not always)",{"_uid":1080,"value":1081,"component":1026},"b6ee8eea-1876-4cba-9f71-3a0a75bcb6c9","Main focus",[1083,1086,1089],{"_uid":1084,"value":34,"component":1085},"7e320148-24ca-4b1d-8929-2b9d6b1eb3ed","_table_head",{"_uid":1087,"value":1088,"component":1085},"5c084b05-c922-4986-bae1-1d460cc7b87a","Motion graphics",{"_uid":1090,"value":1091,"component":1085},"35505487-7977-4f63-b0a9-4fa5d2ec6350","Animation","table","BlogTableComponent",true,{"type":98,"attrs":1096,"content":1097},{"level":100},[1098],{"text":1099,"type":59,"marks":1100},"The software used for both",[1101],{"type":68},{"type":55,"content":1103},[1104,1106,1110],{"text":1105,"type":59},"Years ago, graphic designers used only physical tools to create scenes, characters, or accessories. Today, animators and graphic artists alike have a huge",{"text":1107,"type":59,"marks":1108}," range of digital tools",[1109],{"type":68},{"text":1111,"type":59}," at their fingertips that allow them to produce clean, functional designs promptly. Here are some of our favorite tools used for both:",{"type":175,"content":1113},[1114,1136,1142,1148,1154],{"type":178,"content":1115},[1116],{"type":55,"content":1117},[1118,1125,1127,1134],{"text":1119,"type":59,"marks":1120},"Linearity Curve",[1121,1124],{"type":131,"attrs":1122},{"href":1123,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fcurve\u002F",{"type":137},{"text":1126,"type":59}," and ",{"text":1128,"type":59,"marks":1129},"Linearity Move",[1130,1133],{"type":131,"attrs":1131},{"href":1132,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fmove\u002F",{"type":137},{"text":1135,"type":59}," (used together as a powerful combination)",{"type":178,"content":1137},[1138],{"type":55,"content":1139},[1140],{"text":1141,"type":59},"MAYA",{"type":178,"content":1143},[1144],{"type":55,"content":1145},[1146],{"text":1147,"type":59},"Blender",{"type":178,"content":1149},[1150],{"type":55,"content":1151},[1152],{"text":1153,"type":59},"Animate",{"type":178,"content":1155},[1156],{"type":55,"content":1157},[1158],{"text":1159,"type":59},"Adobe After Effects",{"type":76,"attrs":1161},{"id":78,"body":1162},[1163,1166,1168],{"src":1164,"_uid":1165,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FjcLFCSjFK08","i-9b16c736-2083-44fd-b528-b2a6cdae05c2",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":1167,"initial":155,"component":156,"backgroundColor":157},"i-ae4db9ab-32ce-415b-9163-985ff24053af",{"_uid":1169,"emoji":34,"bgColor":47,"markdown":1170,"component":152},"i-d0961a2a-d344-4951-b763-e82da317db28","Interested in using our graphic design and animation tools? Check out [our pricing](https:\u002F\u002Fwww.linearity.io\u002Fpricing\u002F) here. Spoiler alert: you can try our tools for free.",{"type":98,"attrs":1172,"content":1173},{"level":100},[1174],{"text":1175,"type":59,"marks":1176},"Which technique should you use?",[1177],{"type":68},{"type":55,"content":1179},[1180,1182,1186],{"text":1181,"type":59},"Now that you’re up to speed on all things motion graphics vs animation, it’s time to pinpoint the mode that will best leverage your skill set and meet your requirements. Below are some ",{"text":1183,"type":59,"marks":1184},"key questions",[1185],{"type":68},{"text":1187,"type":59}," to consider before you make your pick.",{"type":98,"attrs":1189,"content":1190},{"level":168},[1191],{"text":1192,"type":59,"marks":1193},"Do you want your graphic to tell a story?",[1194],{"type":68},{"type":55,"content":1196},[1197],{"text":1198,"type":59},"If you answered yes, you should probably go for animation.",{"type":55,"content":1200},[1201,1202,1206,1208,1215],{"text":1091,"type":59},{"text":1203,"type":59,"marks":1204}," breathes life into a character",[1205],{"type":68},{"text":1207,"type":59},". It enables viewers to connect with the characters and their stories on an emotional level. Take, for example, ",{"text":1209,"type":59,"marks":1210},"Studio Ghibli's masterpieces",[1211,1214],{"type":131,"attrs":1212},{"href":1213,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fstudio-ghibli",{"type":137},{"text":359,"type":59},{"type":55,"content":1217},[1218],{"text":1219,"type":59},"Ghibli characters aren't just drawn; they're animated with meticulous attention to detail. Subtle movements like a furrowed brow, a trembling hand, or the way hair blows in the wind all contribute to conveying emotions and personality.  This makes them feel real and relatable, even if they're fantastical creatures like Totoro or No-Face.",{"type":76,"attrs":1221},{"id":78,"body":1222},[1223,1226,1228],{"src":1224,"_uid":1225,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FGAp2_0JJskk?feature=oembed","i-82bf4991-dd6e-4480-ae0d-a631552a6463",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":1227,"initial":155,"component":156,"backgroundColor":157},"i-69c4a0af-2186-4804-b7de-77cac87fd414",{"_uid":1229,"emoji":34,"bgColor":47,"markdown":1230,"component":152},"i-92d3969d-bb21-4756-9aa1-01aa06bc01b3","Animation will make your narrative more realistic and captivating. So, if you aim to take your audience on a journey, animation is the right medium for you.",{"type":98,"attrs":1232,"content":1233},{"level":168},[1234],{"text":1235,"type":59,"marks":1236},"Do you want your graphics to be the focus of your media?",[1237],{"type":68},{"type":55,"content":1239},[1240],{"text":1241,"type":59},"If you answered no, we suggest you opt for motion graphics.",{"type":55,"content":1243},[1244,1246,1250],{"text":1245,"type":59},"3D animations are made to captivate, and thus, they tend to steal the show. If you’re merely looking to enhance your pre-existing website or instructional video, ",{"text":1247,"type":59,"marks":1248},"keep things simple",[1249],{"type":68},{"text":1251,"type":59}," with a functional motion graphic.",{"type":98,"attrs":1253,"content":1254},{"level":168},[1255],{"text":1256,"type":59,"marks":1257},"Are you using your animated graphics to instruct or teach viewers?",[1258],{"type":68},{"type":55,"content":1260},[1261,1263,1267],{"text":1262,"type":59},"If you answered yes, we advise",{"text":1264,"type":59,"marks":1265}," incorporating motion graphics",[1266],{"type":68},{"text":1268,"type":59}," into your presentation, video, or image. Their simple nature makes them fantastic learning aids and visual cues.",{"type":76,"attrs":1270},{"id":78,"body":1271},[1272],{"_uid":1273,"emoji":34,"bgColor":47,"markdown":1274,"component":152},"i-720924ae-aa09-46b1-8425-b091536714c9","If you’re preparing an animated presentation, stand out from the crowd by including some captivating motion design.",{"type":98,"attrs":1276,"content":1277},{"level":168},[1278],{"text":1279,"type":59,"marks":1280},"Will your graphic be used for corporate branding purposes?",[1281],{"type":68},{"type":55,"content":1283},[1284],{"text":1285,"type":59},"If you answered no, then consider using animation. If you answered yes, it’s motion graphics for you.",{"type":55,"content":1287},[1288,1290,1294],{"text":1289,"type":59},"While the vivid and catchy nature of a cartoon or 3D object may be enticing, it can also be labeled as fantastical, distracting, or childlike, thereby making it ",{"text":1291,"type":59,"marks":1292},"unsuitable for certain projects",[1293],{"type":68},{"text":1295,"type":59}," or settings.",{"type":55,"content":1297},[1298,1300,1307],{"text":1299,"type":59},"That’s why we recommend using plain 2D graphics for a project that is rooted in professional settings such as an office, university, or informative website. You're probably already familiar with the ",{"text":1301,"type":59,"marks":1302},"2D corporate illustration style",[1303,1306],{"type":131,"attrs":1304},{"href":1305,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcorporate-illustrations",{"type":137},{"text":243,"type":59},{"type":55,"content":1309},[1310],{"text":1311,"type":59},"However, animation does have its place for some corporate purposes and can be particularly useful for training or when used in conjunction with motion graphics to make explainer videos.",{"type":76,"attrs":1313},{"id":78,"body":1314},[1315],{"src":1316,"_uid":1317,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FuGPXaDaNla0?feature=oembed","i-c91544cd-3070-4b9b-a436-51e9116fcc1c",{"type":98,"attrs":1319,"content":1320},{"level":100},[1321],{"text":1322,"type":59,"marks":1323},"Animation vs. motion graphics as a career",[1324],{"type":68},{"type":55,"content":1326},[1327,1329],{"text":1328,"type":59},"Hopefully, at this point in the article, you’ve realized that animation and motion design are different. So, it should be no surprise that they offe",{"text":1330,"type":59,"marks":1331},"r diverse and exciting career paths. ",[1332],{"type":68},{"type":55,"content":1334},[1335],{"text":1336,"type":59},"Here's a breakdown of some key roles and the skillsets needed to thrive in each:",{"type":98,"attrs":1338,"content":1339},{"level":168},[1340],{"text":1341,"type":59,"marks":1342},"Motion graphics careers",[1343],{"type":68},{"type":175,"content":1345},[1346,1381,1391],{"type":178,"content":1347},[1348],{"type":55,"content":1349},[1350,1358,1361,1363,1370,1372,1379],{"text":1351,"type":59,"marks":1352},"Motion graphics designer",[1353,1356,1357],{"type":131,"attrs":1354},{"href":1355,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fmotion-designer\u002F",{"type":68},{"type":137},{"text":325,"type":59,"marks":1359},[1360],{"type":68},{"text":1362,"type":59}," These artists create animated visuals for various purposes, like marketing videos, explainer videos, and title sequences. They require strong graphic design skills, an understanding of ",{"text":1364,"type":59,"marks":1365},"animation principles",[1366,1369],{"type":131,"attrs":1367},{"href":1368,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fprinciples-of-animation",{"type":137},{"text":1371,"type":59},", proficiency in motion graphics software, and the ability to communicate ideas visually so that they can bring graphic elements and ",{"text":1373,"type":59,"marks":1374},"any typography",[1375,1378],{"type":131,"attrs":1376},{"href":1377,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-animate-text\u002F",{"type":137},{"text":1380,"type":59}," to life.",{"type":178,"content":1382},[1383],{"type":55,"content":1384},[1385,1389],{"text":1386,"type":59,"marks":1387},"3D motion graphics artist:",[1388],{"type":68},{"text":1390,"type":59}," This role requires 3D software expertise to create and animate 3D models for motion graphics projects. Skills in lighting, texturing, and rendering are also essential.",{"type":178,"content":1392},[1393],{"type":55,"content":1394},[1395,1399,1401,1408],{"text":1396,"type":59,"marks":1397},"Kinetic typographer:",[1398],{"type":68},{"text":1400,"type":59}," Specialists in animating text, ",{"text":1402,"type":59,"marks":1403},"kinetic typographers",[1404,1407],{"type":131,"attrs":1405},{"href":1406,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fkinetic-typography\u002F",{"type":137},{"text":1409,"type":59}," create engaging and informative text-based animations. They require strong typography skills, an understanding of animation principles, and proficiency in motion graphics software.",{"type":98,"attrs":1411,"content":1412},{"level":168},[1413],{"text":1091,"type":59,"marks":1414},[1415],{"type":68},{"type":175,"content":1417},[1418,1428,1447,1465],{"type":178,"content":1419},[1420],{"type":55,"content":1421},[1422,1426],{"text":1423,"type":59,"marks":1424},"Animator (2D or 3D):",[1425],{"type":68},{"text":1427,"type":59}," Animators bring characters and objects to life with movement and expression. They require strong drawing\u002Fmodeling skills, an understanding of animation principles (timing, spacing, etc.), and the ability to collaborate effectively.",{"type":178,"content":1429},[1430],{"type":55,"content":1431},[1432,1436,1438,1445],{"text":1433,"type":59,"marks":1434},"Character designer:",[1435],{"type":68},{"text":1437,"type":59}," ",{"text":1439,"type":59,"marks":1440},"Character designers",[1441,1444],{"type":131,"attrs":1442},{"href":1443,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcharacter-design\u002F",{"type":137},{"text":1446,"type":59}," are responsible for creating characters' visual identities. They need impressive drawing skills, an understanding of anatomy and character development, and the ability to translate ideas into visually appealing characters.",{"type":178,"content":1448},[1449],{"type":55,"content":1450},[1451,1455,1456,1463],{"text":1452,"type":59,"marks":1453},"Storyboarding artist:",[1454],{"type":68},{"text":1437,"type":59},{"text":1457,"type":59,"marks":1458},"Storyboard animation artists",[1459,1462],{"type":131,"attrs":1460},{"href":1461,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fstoryboarding-in-animation\u002F",{"type":137},{"text":1464,"type":59}," visually map out the narrative flow of an animation project. They require storytelling skills, the ability to translate scripts into visuals, and a good understanding of filmmaking techniques.",{"type":178,"content":1466},[1467],{"type":55,"content":1468},[1469,1473],{"text":1470,"type":59,"marks":1471},"Concept artist:",[1472],{"type":68},{"text":1474,"type":59}," Concept artists set the visual tone for an animation project, creating initial sketches and paintings of characters, environments, and props. They need a strong imagination, a broad knowledge of design principles, and the ability to translate ideas into compelling visuals.",{"type":55,"content":1476},[1477,1479,1486,1487,1494],{"text":1478,"type":59},"Breaking into either of these careers can be tough if you don’t have the correct skillset. There are ",{"text":1480,"type":59,"marks":1481},"plenty of animation tips",[1482,1485],{"type":131,"attrs":1483},{"href":1484,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-tips\u002F",{"type":137},{"text":1126,"type":59},{"text":1488,"type":59,"marks":1489},"various animation courses",[1490,1493],{"type":131,"attrs":1491},{"href":1492,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-courses\u002F",{"type":137},{"text":1495,"type":59}," available (free and paid) to help you brush up on anything you feel may be lacking.",{"type":55,"content":1497},[1498,1500,1504],{"text":1499,"type":59},"These resources are helpful for novice animators and motion graphic designers, and even those who consider themselves pros but want to ",{"text":1501,"type":59,"marks":1502},"expand their knowledge",[1503],{"type":68},{"text":1505,"type":59}," and keep their skills fresh.",{"type":98,"attrs":1507,"content":1508},{"level":168},[1509],{"text":1510,"type":59,"marks":1511},"Shared skills",[1512],{"type":68},{"type":55,"content":1514},[1515,1517,1521,1523,1530,1532,1539],{"text":1516,"type":59},"Both animation and motion graphics require a ",{"text":1518,"type":59,"marks":1519},"solid understanding of art fundamentals ",[1520],{"type":68},{"text":1522,"type":59},"(color theory, composition, etc.), ",{"text":1524,"type":59,"marks":1525},"strong creative skills",[1526,1529],{"type":131,"attrs":1527},{"href":1528,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-improve-creativity\u002F",{"type":137},{"text":1531,"type":59},", and visual storytelling. Excellent communication and collaboration skills are crucial for working effectively within ",{"text":1533,"type":59,"marks":1534},"creative teams",[1535,1538],{"type":131,"attrs":1536},{"href":1537,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fbusiness\u002Fsolutions\u002Fcreative-teams-design\u002F",{"type":137},{"text":243,"type":59},{"type":98,"attrs":1541,"content":1542},{"level":100},[1543],{"text":1544,"type":59,"marks":1545},"Key takeaways",[1546],{"type":68},{"type":55,"content":1548},[1549,1551,1555],{"text":1550,"type":59},"Whether you opt for a delightful animation or a sharp motion graphic, the most effective graphics enhance your project and yield results. Any animation that ",{"text":1552,"type":59,"marks":1553},"reaches its purpose",[1554],{"type":68},{"text":1556,"type":59}," (education, information, entertainment, etc.) is a successful design.‍",{"type":55,"content":1558},[1559,1561,1567],{"text":1560,"type":59},"Ready to take your graphic design creations to the next level? ",{"text":1119,"type":59,"marks":1562},[1563,1566],{"type":131,"attrs":1564},{"href":1565,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Flinearity.io\u002Fget-started",{"type":137},{"text":1568,"type":59}," puts all the design tools you need in your hands, whether you prefer creating on Mac, iPad, or iPhone.",{"type":55,"content":1570},[1571,1576],{"text":1128,"type":59,"marks":1572},[1573,1575],{"type":131,"attrs":1574},{"href":1132,"uuid":134,"anchor":134,"target":135,"linktype":88},{"type":137},{"text":1577,"type":59}," removes the barrier between static design and animation. You can effortlessly add motion to your static graphics and create dynamic presentations, eye-catching marketing materials, or engaging announcement posts.",{"type":55,"content":1579},[1580,1582,1589],{"text":1581,"type":59},"Get started for free below, or check out our ",{"text":1583,"type":59,"marks":1584},"Pro and Org plans",[1585,1588],{"type":131,"attrs":1586},{"href":1587,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fpricing\u002F",{"type":137},{"text":243,"type":59},{"type":76,"attrs":1591},{"id":78,"body":1592},[1593,1604,1607],{"_uid":1594,"image":1595,"title":828,"button":1600,"component":833,"description":834},"i-a9e2388c-0282-4070-8434-750983a2a5a0",[1596],{"_uid":1597,"image":1598,"imageAlt":39,"component":39},"47a2f329-4b30-4e76-878e-bac2d2221f16",{"id":825,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":826,"copyright":34,"fieldtype":36,"meta_data":1599,"is_external_url":16},{},[1601],{"_uid":1602,"icon":34,"link":1603,"size":90,"text":91,"type":92,"component":93},"c2334af9-37e3-4e5f-aec5-dc3958080d68",{"id":34,"url":87,"linktype":88,"fieldtype":89,"cached_url":87},{"lg":34,"md":34,"sm":34,"xl":1605,"xs":34,"xl2":34,"xl3":34,"_uid":1606,"initial":155,"component":156,"backgroundColor":157},"40","i-41b0276e-8ca1-49de-bc12-9ab4261f723a",{"_uid":1608,"component":1609,"questions":1610},"i-323fba5c-e136-41f6-a9b1-632ffa7b1514","BlogFaqSection",[1611,1612,1613,1614,1615,1616],"a857e6eb-2397-438e-8cbe-ec4dfcc25f67","11268a7b-e0f2-46b1-9df2-b4d91276456a","032fa9c0-3ef0-40dc-919f-544dc283bae2","4d0c1b30-8e41-4c2d-a7e4-a32c5fc627e3","6b0a4207-890d-4394-9eff-0d6299ca80aa","52182f27-143d-4d8b-b234-586d9f35bcae","RichtextComponent","BlogPage",{"id":1620,"alt":44,"name":34,"focus":34,"title":44,"source":34,"filename":1621,"copyright":34,"fieldtype":36,"meta_data":1622,"is_external_url":16},18932104,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F9c29738ea2\u002Fmotion-graphics-vs-animation_thumbnail.png",{},{"id":1624,"filename":1625,"fieldtype":36,"is_external_url":16},18540915,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fbbbc97a1d4\u002Fmotion-graphics-vs-animation-newblogcover.png","Your Next Career Move: Motion Graphics vs. Animation","2024-05-16 12:46","In this article, we break down the differences, applications, and strengths of motion graphics and 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Blog.",[1687,1712,1735,1758,1783],{"name":1688,"created_at":1689,"published_at":1690,"updated_at":1691,"id":1692,"uuid":1693,"content":1694,"slug":1704,"full_slug":1705,"sort_by_date":134,"position":1706,"tag_list":1707,"is_startpage":16,"parent_id":1708,"meta_data":134,"group_id":1709,"first_published_at":1710,"release_id":134,"lang":1636,"path":134,"alternates":1711,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Ben Barnhart","2024-08-15T11:50:35.957Z","2026-09-05T00:11:16.902Z","2026-09-05T00:11:16.912Z",536119243,"73c16816-b6c3-450e-b946-28850c043cb6",{"_uid":1695,"name":1688,"image":1696,"socials":1700,"position":1701,"component":1682,"description":1702,"otherAuthors":1703},"cf631716-3540-49e3-8c64-f25a28dce094",{"id":1697,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":1698,"copyright":34,"fieldtype":36,"meta_data":1699,"is_private":16,"is_external_url":16},17014174,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1320x1388\u002F1306506725\u002Fscreen-shot-2023-05-24-at-14-54-28.png",{},[],"Content Lead","Ben is a Content Lead for Linearity living in Berlin. His hobbies include board games, cooking, reading, and writing.\n\n",[],"ben-barnhart","blog\u002Fauthor\u002Fben-barnhart",10,[],536121488,"faf027a3-1d0d-45c5-a705-60465ed97628","2024-12-09T16:05:25.397Z",[],{"name":1713,"created_at":1714,"published_at":1715,"updated_at":1716,"id":1717,"uuid":1718,"content":1719,"slug":1729,"full_slug":1730,"sort_by_date":134,"position":1731,"tag_list":1732,"is_startpage":16,"parent_id":1708,"meta_data":134,"group_id":1733,"first_published_at":1710,"release_id":134,"lang":1636,"path":134,"alternates":1734,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Emma Taggart","2024-08-19T13:45:33.749Z","2026-09-05T00:11:14.443Z","2026-09-05T00:11:14.453Z",537117634,"bb44c94c-f273-43b4-aa94-84c569e6df9b",{"_uid":1720,"name":1713,"image":1721,"socials":1725,"position":1726,"component":1682,"description":1727,"otherAuthors":1728},"af07ef9e-3d1c-4e38-a60f-58e7384b294c",{"id":1722,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":1723,"copyright":34,"fieldtype":36,"meta_data":1724,"is_private":16,"is_external_url":16},17036836,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F500x500\u002F6408213831\u002Fscreenshot-2023-04-26-at-15-33-32.jpg",{},[],"Content Writer","Emma is a Content Writer for Linearity in Berlin. Her hobbies include making ceramics, roller skating, drawing, and 2D animation.\n\n",[],"emma-taggart","blog\u002Fauthor\u002Femma-taggart",-30,[],"d1f29979-93d2-4c82-a70d-cdea611815c5",[],{"name":1736,"created_at":1737,"published_at":1738,"updated_at":1739,"id":1740,"uuid":1741,"content":1742,"slug":1752,"full_slug":1753,"sort_by_date":134,"position":1754,"tag_list":1755,"is_startpage":16,"parent_id":1708,"meta_data":134,"group_id":1756,"first_published_at":1710,"release_id":134,"lang":1636,"path":134,"alternates":1757,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Sharné McDonald","2024-08-16T08:12:12.243Z","2026-09-05T00:11:16.289Z","2026-09-05T00:11:16.302Z",536404089,"26c4442c-0fbe-4855-95ec-d409af7af3f4",{"_uid":1743,"name":1736,"image":1744,"socials":1748,"position":1749,"component":1682,"description":1750,"otherAuthors":1751},"72ff7a0c-f1a5-43a1-8a15-d8be2a5c26f3",{"id":1745,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":1746,"copyright":34,"fieldtype":36,"meta_data":1747,"is_private":16,"is_external_url":16},17018698,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1416x1392\u002F14eb0410f2\u002Fsharne-new-profile-pic-2-1-1-1-1.jpg",{},[],"Contributing Writer","Sharné is a contributing writer to the Linearity Blog. She has 10+ years' experience in graphic design and marketing and holds a Master's degree in Art Education.\n\n",[],"sharne-mcdonald","blog\u002Fauthor\u002Fsharne-mcdonald",0,[],"af2b0df1-efeb-4637-bd78-9195250dc2cd",[],{"name":1759,"created_at":1760,"published_at":1761,"updated_at":1762,"id":1763,"uuid":1764,"content":1765,"slug":1777,"full_slug":1778,"sort_by_date":134,"position":1779,"tag_list":1780,"is_startpage":16,"parent_id":1708,"meta_data":134,"group_id":1781,"first_published_at":1710,"release_id":134,"lang":1636,"path":134,"alternates":1782,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Adí Aviram","2024-08-15T11:46:27.547Z","2026-09-05T00:15:16.192Z","2026-09-05T00:15:16.204Z",536117427,"a77de8d0-5c97-4da8-ab63-e34644e574a7",{"_uid":1766,"name":1759,"image":1767,"noIndex":16,"socials":1771,"noFollow":16,"position":1772,"component":1682,"meta_image":1773,"meta_title":34,"page_title":34,"description":1775,"otherAuthors":1776,"hideFromSitemap":16,"meta_description":34},"76152aa1-0209-42d9-aca2-fae1c6932b37",{"id":1768,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":1769,"copyright":34,"fieldtype":36,"meta_data":1770,"is_external_url":16},17011854,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F512x512\u002F1a27c6943b\u002Fadi-aviram.jpeg",{},[],"SEO Developer",{"id":134,"alt":134,"name":34,"focus":134,"title":134,"source":134,"filename":34,"copyright":134,"fieldtype":36,"meta_data":1774},{},"Adí is a Creative Technologist and SEO Specialist with a background in illustration, design, and web development. She creates content that aligns with user needs and drives sustainable success.",[],"adi-aviram","blog\u002Fauthor\u002Fadi-aviram",20,[],"961cd80a-c336-43c0-9bb5-fdf07a347d4a",[],{"name":1784,"created_at":1785,"published_at":1786,"updated_at":1787,"id":1788,"uuid":1789,"content":1790,"slug":1803,"full_slug":1804,"sort_by_date":134,"position":1805,"tag_list":1806,"is_startpage":16,"parent_id":1708,"meta_data":134,"group_id":1807,"first_published_at":1710,"release_id":134,"lang":1636,"path":134,"alternates":1808,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Vladimir Danila","2024-09-18T13:07:50.276Z","2026-09-05T00:11:12.808Z","2026-09-05T00:11:12.820Z",550054338,"0df8cc51-8f6b-4772-ad9c-915161928874",{"_uid":1791,"name":1784,"image":1792,"noIndex":16,"socials":1796,"noFollow":16,"position":1797,"component":1682,"meta_image":1798,"meta_title":34,"page_title":34,"description":1800,"otherAuthors":1801,"hideFromSitemap":16,"meta_description":34},"1481a0eb-a763-4ca8-bff5-528afec3fbe5",{"id":1793,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":1794,"copyright":34,"fieldtype":36,"meta_data":1795,"is_external_url":16},17365543,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F2000x1334\u002Fb9efa92ac8\u002Fvladimir.jpg",{},[],"CEO",{"id":134,"alt":134,"name":34,"focus":134,"title":134,"source":134,"filename":34,"copyright":134,"fieldtype":36,"meta_data":1799},{},"Vladimir is the CEO and Founder of Linearity in Berlin.",[1693,1718,1741,1764,1802],"18f41243-1490-4761-9883-a07ff61bad13","vladimir-danila","blog\u002Fauthor\u002Fvladimir-danila",-60,[],"d09ac0e5-1735-47c8-a1b0-437d3d438866",[],"monique","blog\u002Fauthor\u002Fmonique",-160,[],"e1ca55ed-34b4-41c4-8708-10ca04b6a436",[],{"id":1816,"alt":1817,"name":34,"focus":34,"title":1817,"source":34,"filename":1818,"copyright":34,"fieldtype":36,"meta_data":1819,"is_external_url":16},18932216,"92 Meta statistics: user demographics, platforms, and more | Linearity","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F29f862b3c2\u002Fmeta-statistics_widget.png",{},[1821],{"_uid":1822,"content":1823,"component":1617},"6910de13-92c5-45d1-9b38-3fb54adbcb3b",{"type":52,"content":1824},[1825,1829,1836,1848,1850,1859,1864,1868,2071,2077,2103,2122,2135,2167,2191,2222,2229,2263,2294,2308,2318,2343,2347,2356,2361,2371,2375,2443,2484,2490,2509,2523,2536,2565,2589,2614,2628,2641,2648,2661,2675,2688,2694,2718,2726,2743,2762,2766,2864,2870,2885,2890,2894,3133,3145,3156,3182,3201,3220,3234,3270,3329,3339,3349,3354,3426,3430],{"type":55,"content":1826},[1827],{"text":1828,"type":59},"If you're curious about what's been happening with Meta, the company that used to be Facebook, you've come to the right place.",{"type":76,"attrs":1830},{"id":1831,"body":1832},"e656d69d-b899-425f-beb6-f8dc88f750c2",[1833],{"_uid":1834,"emoji":34,"bgColor":47,"markdown":1835,"component":152},"be32a0ea-e28b-49a6-a1e5-3daf719e4a8e","We're breaking down the reasons behind the big name change, looking closely at Meta’s current user base and how it's different from the Facebook we all knew.",{"type":55,"content":1837},[1838,1840,1847],{"text":1839,"type":59},"We'll also explore how much the platform has grown, laying out the facts about its current hurdles and what these might mean for its future. Marketers, this article is all about giving you a straightforward update on Meta—all the important details you need for your ",{"text":1841,"type":59,"marks":1842},"social media strategy",[1843],{"type":131,"attrs":1844},{"href":1845,"uuid":134,"anchor":134,"target":1846,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fuse-cases\u002Fsocial-media\u002F","_self",{"text":243,"type":59},{"type":98,"attrs":1849},{"level":100},{"type":76,"attrs":1851},{"id":1831,"body":1852},[1853],{"_uid":1854,"title":1855,"markdown":1856,"component":1857,"disclaimer":1858},"i-2e2b5d00-5fbb-457f-995f-1dce60c4eb1a","Key trends in Meta","- Being the largest social network in the world,Meta naturally becomes the top choice for social media advertising and marketing, with 94% of marketers worldwide using it in their strategies.\n\n- As of January 2024, the largest group of Facebook users were men aged 25 to 34 years, making up 18.3% of users worldwide. The second biggest group consisted of men aged 18 to 24 years.\n\n- In 2023, Meta achieved its highest annual revenue ever, reaching $134.9 billion, an increase from $116 billion in 2022.\n\n- In January 2024, in the UK, Meta's social media sites were particularly popular among those aged 25 to 34. Within this age group, women accounted for nearly 13% of Meta Platforms' entire user base, compared to 12% for men.\n\n- In December 2023, an average of 3.19 billion people used Family products daily, up 8% from the previous year.","BlogComponentDisclaimerMarkdown","**What this means:** These statistics show Meta's strong position in the online world, attracting marketers who want to reach a young and active audience. Its record revenue in 2023 highlights its success in keeping users engaged and attracting businesses. Meta's platforms are especially popular with people between 25 to 34 years old, a key group for advertisers due to their spending power and online activity. The growing number of daily users shows that Meta remains an important place for people to connect and for businesses to get noticed. This continued growth and broad appeal make Meta a critical space for digital marketing.",{"type":98,"attrs":1860,"content":1861},{"level":100},[1862],{"text":1863,"type":59},"Meta user demographics statistics",{"type":55,"content":1865},[1866],{"text":1867,"type":59},"Wondering who's using Meta's platforms, like Facebook and Instagram? You're not the only one. We’ve garnered essential information to help marketers understand the audiences that use these services. This data will provide a clearer picture of Meta’s user demographics.",{"type":405,"attrs":1869,"content":1870},{"order":407},[1871,1888,1903,1929,1950,1965,1980,1995,2021,2049],{"type":178,"content":1872},[1873],{"type":55,"content":1874},[1875,1877,1881,1883],{"text":1876,"type":59},"India has the largest number of Facebook users, almost ",{"text":1878,"type":59,"marks":1879},"367 million",[1880],{"type":68},{"text":1882,"type":59},", more than any other country.",{"text":1884,"type":59,"marks":1885},"2",[1886],{"type":1887},"superscript",{"type":178,"content":1889},[1890],{"type":55,"content":1891},[1892,1894,1898,1900],{"text":1893,"type":59},"To put it simply, if the number of Facebook users in India were to form a country, it would be the ",{"text":1895,"type":59,"marks":1896},"third",[1897],{"type":68},{"text":1899,"type":59}," largest in the world by population.",{"text":1884,"type":59,"marks":1901},[1902],{"type":1887},{"type":178,"content":1904},[1905],{"type":55,"content":1906},[1907,1909,1913,1915,1919,1920,1924,1926],{"text":1908,"type":59},"Outside of India, the United States, Indonesia, and Brazil are also big on Facebook, boasting ",{"text":1910,"type":59,"marks":1911},"190 million",[1912],{"type":68},{"text":1914,"type":59},",",{"text":1916,"type":59,"marks":1917}," 117 million",[1918],{"type":68},{"text":775,"type":59},{"text":1921,"type":59,"marks":1922},"111 million",[1923],{"type":68},{"text":1925,"type":59}," users respectively.",{"text":1884,"type":59,"marks":1927},[1928],{"type":1887},{"type":178,"content":1930},[1931],{"type":55,"content":1932},[1933,1935,1939,1941,1945,1947],{"text":1934,"type":59},"By the ",{"text":1936,"type":59,"marks":1937},"third quarter",[1938],{"type":68},{"text":1940,"type":59}," of 2021, Meta's apps and products had roughly",{"text":1942,"type":59,"marks":1943}," 3.5 billion",[1944],{"type":68},{"text":1946,"type":59}," monthly users globally.",{"text":1884,"type":59,"marks":1948},[1949],{"type":1887},{"type":178,"content":1951},[1952],{"type":55,"content":1953},[1954,1956,1960,1962],{"text":1955,"type":59},"Facebook, with its",{"text":1957,"type":59,"marks":1958}," 2.9 billion",[1959],{"type":68},{"text":1961,"type":59}," monthly active users, is the world's most popular social media platform.",{"text":1884,"type":59,"marks":1963},[1964],{"type":1887},{"type":178,"content":1966},[1967],{"type":55,"content":1968},[1969,1971,1975,1977],{"text":1970,"type":59},"In July 2021, it was discovered that ",{"text":1972,"type":59,"marks":1973},"98.5%",[1974],{"type":68},{"text":1976,"type":59}," of Facebook users used the platform on mobile devices.",{"text":1884,"type":59,"marks":1978},[1979],{"type":1887},{"type":178,"content":1981},[1982],{"type":55,"content":1983},[1984,1986,1990,1992],{"text":1985,"type":59},"About ",{"text":1987,"type":59,"marks":1988},"82%",[1989],{"type":68},{"text":1991,"type":59}," of Facebook users globally use the platform exclusively on their mobile phones.",{"text":1884,"type":59,"marks":1993},[1994],{"type":1887},{"type":178,"content":1996},[1997],{"type":55,"content":1998},[1999,2001,2004,2006,2010,2012,2016,2018],{"text":2000,"type":59},"Facebook can be accessed not just on a mobile browser but also through various mobile apps developed by the company. By the ",{"text":1936,"type":59,"marks":2002},[2003],{"type":68},{"text":2005,"type":59}," of 2021, Meta's ",{"text":2007,"type":59,"marks":2008},"four",[2009],{"type":68},{"text":2011,"type":59}," main products were among the top-downloaded mobile apps globally, with WhatsApp reaching around",{"text":2013,"type":59,"marks":2014}," 6 billion ",[2015],{"type":68},{"text":2017,"type":59},"downloads.",{"text":1884,"type":59,"marks":2019},[2020],{"type":1887},{"type":178,"content":2022},[2023],{"type":55,"content":2024},[2025,2027,2031,2033,2037,2039,2043,2045],{"text":2026,"type":59},"As of January 2024, about ",{"text":2028,"type":59,"marks":2029},"57%",[2030],{"type":68},{"text":2032,"type":59}," of Facebook's users were men and ",{"text":2034,"type":59,"marks":2035},"43%",[2036],{"type":68},{"text":2038,"type":59}," were women. By the close of 2023, more than ",{"text":2040,"type":59,"marks":2041},"3 billion",[2042],{"type":68},{"text":2044,"type":59}," people were using Facebook every month.",{"text":2046,"type":59,"marks":2047},"3",[2048],{"type":1887},{"type":178,"content":2050},[2051],{"type":55,"content":2052},[2053,2055,2059,2061,2065,2067],{"text":2054,"type":59},"In the last three months of 2023, Meta announced that daily ",{"text":2056,"type":59,"marks":2057},"3.19 billion",[2058],{"type":68},{"text":2060,"type":59}," people used at least one of its main services—Facebook, WhatsApp, Instagram, or Messenger. This number is slightly higher than the ",{"text":2062,"type":59,"marks":2063},"3.14 billion",[2064],{"type":68},{"text":2066,"type":59}," daily users reported in the preceding quarter.",{"text":2068,"type":59,"marks":2069},"4",[2070],{"type":1887},{"type":76,"attrs":2072},{"id":1831,"body":2073},[2074],{"_uid":2075,"emoji":34,"bgColor":47,"markdown":2076,"component":152},"17d791f3-88ed-4d8c-8c77-509930bb6329","The numbers from Meta's platforms show us how deeply social media is woven into our daily lives worldwide, with India at the forefront. These platforms are more than just websites. They're places where people connect, share, and learn from each other, increasingly through mobile devices.\n\nThis trend points to a bigger picture: as we all come online, we're creating a huge, diverse community that's changing how we interact globally. Facebook and Instagram are shaping how we communicate and connect today.",{"type":55,"content":2078},[2079,2081,2085,2087,2091,2093,2097,2099],{"text":2080,"type":59},"11. In January 2024, in the UK, Meta's social media sites were particularly popular among those aged",{"text":2082,"type":59,"marks":2083}," 25 to 34",[2084],{"type":68},{"text":2086,"type":59},". Within this age group, women accounted for nearly ",{"text":2088,"type":59,"marks":2089},"13%",[2090],{"type":68},{"text":2092,"type":59}," of Meta Platforms' entire user base, compared to ",{"text":2094,"type":59,"marks":2095},"12%",[2096],{"type":68},{"text":2098,"type":59}," for men.",{"text":2100,"type":59,"marks":2101},"6",[2102],{"type":1887},{"type":55,"content":2104},[2105,2107,2111,2113,2117,2119],{"text":2106,"type":59},"12. Only ",{"text":2108,"type":59,"marks":2109},"10.4%",[2110],{"type":68},{"text":2112,"type":59}," of Meta's users in the UK are ",{"text":2114,"type":59,"marks":2115},"64 years",[2116],{"type":68},{"text":2118,"type":59}," old or older.",{"text":2100,"type":59,"marks":2120},[2121],{"type":1887},{"type":55,"content":2123},[2124,2126,2130,2132],{"text":2125,"type":59},"13. Also, by January 2024, the UK had more than ",{"text":2127,"type":59,"marks":2128},"56 million",[2129],{"type":68},{"text":2131,"type":59}," people using social media.",{"text":2100,"type":59,"marks":2133},[2134],{"type":1887},{"type":55,"content":2136},[2137,2139,2143,2145,2149,2151,2155,2157,2161,2163],{"text":2138,"type":59},"14. From ",{"text":2140,"type":59,"marks":2141},"December 30, 2021",[2142],{"type":68},{"text":2144,"type":59},", to ",{"text":2146,"type":59,"marks":2147},"March 28, 2022",[2148],{"type":68},{"text":2150,"type":59},", Facebook saw a ",{"text":2152,"type":59,"marks":2153},"6.6%",[2154],{"type":68},{"text":2156,"type":59}," rise in the daily use of the platform by British consumers over the first ",{"text":2158,"type":59,"marks":2159},"three months",[2160],{"type":68},{"text":2162,"type":59}," of 2022.",{"text":2164,"type":59,"marks":2165},"7",[2166],{"type":1887},{"type":55,"content":2168},[2169,2171,2175,2177,2181,2183,2187],{"text":2170,"type":59},"15. In May 2021, Meta had ",{"text":2172,"type":59,"marks":2173},"50.6 million",[2174],{"type":68},{"text":2176,"type":59}," users in the UK, and its UK branch, Facebook UK Limited, made ",{"text":2178,"type":59,"marks":2179},"£1.1 billion",[2180],{"type":68},{"text":2182,"type":59}," in revenue in 2019. That same year, the company's UK operations reported an operating profit of",{"text":2184,"type":59,"marks":2185}," £121.9 million",[2186],{"type":68},{"text":2188,"type":59,"marks":2189},".8",[2190],{"type":1887},{"type":55,"content":2192},[2193,2195,2199,2201,2205,2207,2211,2213,2217,2218],{"text":2194,"type":59},"16. In the second quarter of 2017, Meta crossed the",{"text":2196,"type":59,"marks":2197}," 2 billion",[2198],{"type":68},{"text":2200,"type":59}," active users mark, achieving this in just over",{"text":2202,"type":59,"marks":2203}," 13 years",[2204],{"type":68},{"text":2206,"type":59},". Meanwhile, Instagram (which is part of Meta) reached this milestone in ",{"text":2208,"type":59,"marks":2209},"11 years",[2210],{"type":68},{"text":2212,"type":59},", and Google's YouTube did so in just over ",{"text":2214,"type":59,"marks":2215},"14 years",[2216],{"type":68},{"text":243,"type":59},{"text":2219,"type":59,"marks":2220},"9",[2221],{"type":1887},{"type":55,"content":2223},[2224,2226],{"text":2225,"type":59},"17. In January 2021, people in the United States used Facebook more than any other platform each day.",{"text":2219,"type":59,"marks":2227},[2228],{"type":1887},{"type":55,"content":2230},[2231,2233,2237,2239,2246,2248,2252,2254,2258,2260],{"text":2232,"type":59},"18. In 2021, people typically spent about ",{"text":2234,"type":59,"marks":2235},"33 minutes",[2236],{"type":68},{"text":2238,"type":59}," a day on Facebook, making it the ",{"text":2240,"type":59,"marks":2241},"most used social media platform",[2242,2245],{"type":131,"attrs":2243},{"href":2244,"uuid":134,"anchor":134,"target":1846,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Ffacebook-size-guide\u002F",{"type":137},{"text":2247,"type":59},", while TikTok came in close at ",{"text":2249,"type":59,"marks":2250},"32 minutes",[2251],{"type":68},{"text":2253,"type":59},", and X (formerly Twitter) followed with an average of ",{"text":2255,"type":59,"marks":2256},"31 minutes",[2257],{"type":68},{"text":2259,"type":59}," spent daily.",{"text":2219,"type":59,"marks":2261},[2262],{"type":1887},{"type":55,"content":2264},[2265,2267,2271,2273,2277,2279,2283,2285,2289,2291],{"text":2266,"type":59},"19. By the close of 2021, more than ",{"text":2268,"type":59,"marks":2269},"25%",[2270],{"type":68},{"text":2272,"type":59}," of Facebook's US users were between the ages of ",{"text":2274,"type":59,"marks":2275},"25 and 34",[2276],{"type":68},{"text":2278,"type":59},", while ",{"text":2280,"type":59,"marks":2281},"18.2%",[2282],{"type":68},{"text":2284,"type":59}," were aged ",{"text":2286,"type":59,"marks":2287},"35 to 44",[2288],{"type":68},{"text":2290,"type":59},". Overall, there were more female users on Facebook.",{"text":2219,"type":59,"marks":2292},[2293],{"type":1887},{"type":55,"content":2295},[2296,2298,2302,2304],{"text":2297,"type":59},"20. Facebook.com ranks as the third most popular website, with users typically spending around ",{"text":2299,"type":59,"marks":2300},"10 minutes and 37 seconds",[2301],{"type":68},{"text":2303,"type":59}," per visit.",{"text":2305,"type":59,"marks":2306},"11",[2307],{"type":1887},{"type":76,"attrs":2309},{"id":1831,"body":2310},[2311],{"src":2312,"_uid":2316,"component":2317},{"_uid":2313,"plugin":2314,"content":2315},"b343a7df-3011-495a-8fc1-3de807bb60a0","html-editor-2023","\u003C!DOCTYPE html>\n\u003Chtml>\n\u003Chead>\n    \u003Cmeta charset=\"utf-52\">\n    \u003Cmeta name=\"viewport\" content=\"width=device-width, initial-scale=1\"> \n    \u003Cscript src=\"https:\u002F\u002Fcode.highcharts.com\u002Fhighcharts.js\">\u003C\u002Fscript>\n    \u003Clink href=\"https:\u002F\u002Ffonts.googleapis.com\u002Fcss2?family=Noto+Sans&display=swap\" rel=\"stylesheet\">\n    \u003Cstyle>\n        #container52 {\n            background-color: #FFFFFF;\n            font-family: 'Noto Sans', sans-serif;\n            max-width: 700px; \n            width: 100%;\n            height: 400px;\n        }\n\n        @media screen and (max-width: 768px) {\n            #container52 {\n                height: auto;\n            }\n        }\n\n        #container52 .highcharts-background {\n            display: none;\n        }\n    \u003C\u002Fstyle>\n\u003C\u002Fhead>\n\u003Cbody>\n    \u003Cfigure>\n        \u003Cfigcaption>\u003C\u002Ffigcaption>\n        \u003Cdiv id=\"container52\">\u003C\u002Fdiv> \n    \u003C\u002Ffigure>\n\n    \u003Cscript>\n        const chart52 = Highcharts.chart('container52', {\n            chart: {\n                type: 'bar',\n                backgroundColor: 'transparent',\n                plotBackground: 'none'\n            },\n            title: {\n                text: 'Number of daily active Facebook users worldwide as of 4th quarter 2023 (in millions)'\n            },\n            xAxis: {\n                categories: ['Q1 2020', 'Q3 2020', 'Q1 2021', 'Q3 2021', 'Q1 2022', 'Q3 2022', 'Q1 2023', 'Q3 2023'],\n                gridLineWidth: 0 \n            },\n            yAxis: {\n                title: {\n                    text: 'Number of users in millions'\n                },\n                labels: {\n                    enabled: true\n                },\n                gridLineWidth: 0 \n            },\n            plotOptions: {\n                bar: {\n                    dataLabels: {\n                        enabled: true,\n                        format: '{y} million'\n                    },\n                    showInLegend: false\n                }\n            },\n            series: [{\n                name: 'Strategies',\n                data: [1.734, 1.820, 1.878, 1.930, 1.960, 1.984, 2.037, 2.085],\n                color: '#F0A50F21'\n            }],\n            credits: {\n                enabled: false\n            }\n        });\n    \u003C\u002Fscript>\n\u003C\u002Fbody>\n\u003C\u002Fhtml>","i-30ac9fde-6e7d-4c54-87f8-caa0772c8ce4","BlogComponentHtml",{"type":55,"content":2319},[2320,2322,2326,2328,2332,2334,2337,2339],{"text":2321,"type":59},"21. In the last",{"text":2323,"type":59,"marks":2324}," three months",[2325],{"type":68},{"text":2327,"type":59}," of 2023, ",{"text":2329,"type":59,"marks":2330},"32%",[2331],{"type":68},{"text":2333,"type":59}," of the news feed content US users saw on Facebook came from their friends. More than ",{"text":2268,"type":59,"marks":2335},[2336],{"type":68},{"text":2338,"type":59}," of the posts they saw were from sources they didn't follow, including people, Pages, or Groups outside their network.",{"text":2340,"type":59,"marks":2341},"12",[2342],{"type":1887},{"type":55,"content":2344},[2345],{"text":2346,"type":59},"Meta's platforms are central to how people consume news and connect with others, appealing to a wide range of users, especially the younger generation.",{"type":55,"content":2348},[2349,2351,2355],{"text":2350,"type":59},"Looking ahead, Meta's ability to respond to the diverse needs and worries of its global audience will be important. Their continued success depends on creating spaces that not only connect billions but also foster ",{"text":2352,"type":59,"marks":2353},"genuine interaction and understanding",[2354],{"type":68},{"text":243,"type":59},{"type":98,"attrs":2357,"content":2358},{"level":100},[2359],{"text":2360,"type":59},"Meta platforms and acquisitions statistics",{"type":55,"content":2362},[2363,2365,2369],{"text":2364,"type":59},"Meta’s platforms are collectively referred to as its ",{"text":2366,"type":59,"marks":2367},"Family of Apps",[2368],{"type":68},{"text":2370,"type":59},", and they continue to attract more users.",{"type":55,"content":2372},[2373],{"text":2374,"type":59},"Some major purchases by Facebook have been:",{"type":175,"content":2376},[2377,2392,2406,2420,2434],{"type":178,"content":2378},[2379],{"type":55,"content":2380},[2381,2383,2387,2388],{"text":2382,"type":59},"Instagram for ",{"text":2384,"type":59,"marks":2385},"$1 billion",[2386],{"type":68},{"text":243,"type":59},{"text":2389,"type":59,"marks":2390},"22",[2391],{"type":1887},{"type":178,"content":2393},[2394],{"type":55,"content":2395},[2396,2398,2402,2403],{"text":2397,"type":59},"WhatsApp for ",{"text":2399,"type":59,"marks":2400},"$19 billion",[2401],{"type":68},{"text":243,"type":59},{"text":2389,"type":59,"marks":2404},[2405],{"type":1887},{"type":178,"content":2407},[2408],{"type":55,"content":2409},[2410,2412,2416,2417],{"text":2411,"type":59},"Oculus VR for ",{"text":2413,"type":59,"marks":2414},"$2 billion",[2415],{"type":68},{"text":243,"type":59},{"text":2389,"type":59,"marks":2418},[2419],{"type":1887},{"type":178,"content":2421},[2422],{"type":55,"content":2423},[2424,2426,2430,2431],{"text":2425,"type":59},"LiveRail for ",{"text":2427,"type":59,"marks":2428},"$500 million",[2429],{"type":68},{"text":243,"type":59},{"text":2389,"type":59,"marks":2432},[2433],{"type":1887},{"type":178,"content":2435},[2436],{"type":55,"content":2437},[2438,2440],{"text":2439,"type":59},"Threads for an undisclosed amount.",{"text":2389,"type":59,"marks":2441},[2442],{"type":1887},{"type":405,"attrs":2444,"content":2445},{"order":407},[2446,2462],{"type":178,"content":2447},[2448],{"type":55,"content":2449},[2450,2452,2456,2458],{"text":2451,"type":59},"By the end of 2023, nearly ",{"text":2453,"type":59,"marks":2454},"4 billion",[2455],{"type":68},{"text":2457,"type":59}," people were using Meta's platforms each month.",{"text":2459,"type":59,"marks":2460},"1",[2461],{"type":1887},{"type":178,"content":2463},[2464],{"type":55,"content":2465},[2466,2468,2472,2474,2478,2480],{"text":2467,"type":59},"Within the first ",{"text":2469,"type":59,"marks":2470},"two hours",[2471],{"type":68},{"text":2473,"type":59}," of its launch, Meta's new app, Threads, attracted ",{"text":2475,"type":59,"marks":2476},"two million ",[2477],{"type":68},{"text":2479,"type":59},"users.",{"text":2481,"type":59,"marks":2482},"20",[2483],{"type":1887},{"type":76,"attrs":2485},{"id":1831,"body":2486},[2487],{"_uid":2488,"emoji":34,"bgColor":47,"markdown":2489,"component":152},"947637b1-74d2-469d-be17-323d413f7ef2","Meta's new Threads app is designed to compete with X. It allows users to share posts up to ****500 characters****, as well as photos and videos up to ****five minutes**** long. Its creators describe it as a platform for \"friendly\" discussions.",{"type":55,"content":2491},[2492,2494,2498,2500,2504,2506],{"text":2493,"type":59},"3. When Meta launched Threads in July 2023, many people in the media saw it as similar to X because both platforms focus on sharing text. Within just ",{"text":2495,"type":59,"marks":2496},"five days",[2497],{"type":68},{"text":2499,"type":59}," of its debut, Threads attracted an astounding ",{"text":2501,"type":59,"marks":2502},"100 million",[2503],{"type":68},{"text":2505,"type":59}," users.",{"text":2459,"type":59,"marks":2507},[2508],{"type":1887},{"type":55,"content":2510},[2511,2513,2517,2519],{"text":2512,"type":59},"4. Furthermore, Threads quickly became one of the speediest mobile apps to hit ",{"text":2514,"type":59,"marks":2515},"150 million",[2516],{"type":68},{"text":2518,"type":59}," downloads",{"text":2520,"type":59,"marks":2521},".1",[2522],{"type":1887},{"type":55,"content":2524},[2525,2527,2531,2533],{"text":2526,"type":59},"5. By the end of 2023, Threads had more than ",{"text":2528,"type":59,"marks":2529},"130 million",[2530],{"type":68},{"text":2532,"type":59}," people using it every month.",{"text":2459,"type":59,"marks":2534},[2535],{"type":1887},{"type":55,"content":2537},[2538,2540,2543,2545,2549,2551,2555,2557,2561,2562],{"text":2539,"type":59},"6. By the ",{"text":1936,"type":59,"marks":2541},[2542],{"type":68},{"text":2544,"type":59}," of 2023, WhatsApp led as the most popular social network in the UK, used by ",{"text":2546,"type":59,"marks":2547},"79%",[2548],{"type":68},{"text":2550,"type":59}," of internet users. Facebook was a close second, with ",{"text":2552,"type":59,"marks":2553},"73%",[2554],{"type":68},{"text":2556,"type":59}," usage, and Facebook Messenger came in third at ",{"text":2558,"type":59,"marks":2559},"60.1%",[2560],{"type":68},{"text":243,"type":59},{"text":2164,"type":59,"marks":2563},[2564],{"type":1887},{"type":55,"content":2566},[2567,2569,2572,2574,2578,2580,2584,2586],{"text":2568,"type":59},"7. In the last ",{"text":2158,"type":59,"marks":2570},[2571],{"type":68},{"text":2573,"type":59}," of 2023, Facebook deleted ",{"text":2575,"type":59,"marks":2576},"691 million",[2577],{"type":68},{"text":2579,"type":59}," fake accounts. During the same time, they also addressed",{"text":2581,"type":59,"marks":2582}," 7.7 million",[2583],{"type":68},{"text":2585,"type":59}," posts that included bullying or harassment.",{"text":2340,"type":59,"marks":2587},[2588],{"type":1887},{"type":55,"content":2590},[2591,2593,2597,2599,2603,2605,2609,2610],{"text":2592,"type":59},"8. As of November 2023, the typical engagement rate for Meta page posts was",{"text":2594,"type":59,"marks":2595}," 0.06%",[2596],{"type":68},{"text":2598,"type":59},". Posts with images received the most attention from fans, with an engagement rate of ",{"text":2600,"type":59,"marks":2601},"0.1%",[2602],{"type":68},{"text":2604,"type":59},", while posts with links had the least, at",{"text":2606,"type":59,"marks":2607}," 0.03%",[2608],{"type":68},{"text":243,"type":59},{"text":2611,"type":59,"marks":2612},"16",[2613],{"type":1887},{"type":55,"content":2615},[2616,2618,2622,2624],{"text":2617,"type":59},"9. In 2022, every week, over",{"text":2619,"type":59,"marks":2620}," 1 billion",[2621],{"type":68},{"text":2623,"type":59}," people interacted with business accounts through Meta’s messaging platforms.",{"text":2625,"type":59,"marks":2626},"17",[2627],{"type":1887},{"type":55,"content":2629},[2630,2632,2636,2638],{"text":2631,"type":59},"10. In 2022, over ",{"text":2633,"type":59,"marks":2634},"200 million",[2635],{"type":68},{"text":2637,"type":59}," businesses used Meta's apps monthly to set up online stores and connect with customers.",{"text":2625,"type":59,"marks":2639},[2640],{"type":1887},{"type":55,"content":2642},[2643,2645],{"text":2644,"type":59},"11. In 2022, millions of people turned to Meta's tools for help in moving their activities online due to the pandemic.",{"text":2625,"type":59,"marks":2646},[2647],{"type":1887},{"type":76,"attrs":2649},{"id":1831,"body":2650},[2651,2654,2656],{"_uid":2652,"markdown":2653,"component":974},"i-0ed92bbc-15ec-4233-8110-951347df3af6","\"At Facebook, we build tools to help people connect with the people they want and share what they want, and by doing this we are extending people's capacity to build and maintain relationships.\"–[Mark Zuckerberg](https:\u002F\u002Fwww.theguardian.com\u002Ftechnology\u002F2012\u002Ffeb\u002F01\u002Ffacebook-letter-mark-zuckerberg-text) letter before IPO, 2012",{"lg":1605,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":2655,"initial":2481,"component":156,"backgroundColor":157},"i-c0b7a22a-7b8c-4219-99bf-62121f4cd2f2",{"src":2657,"_uid":2660,"component":2317},{"_uid":2658,"plugin":2314,"content":2659},"18832f6c-c132-42d7-b1c3-4a29a926ec9e","\u003C!DOCTYPE html>\n\u003Chtml>\n\u003Chead>\n    \u003Cmeta charset=\"utf-3\">\n  \u003Ctitle>Top countries ranked by Threads app downloads in 2022 (in millions)\u003C\u002Ftitle>\n    \u003Cmeta name=\"viewport\" content=\"width=device-width, initial-scale=1\"> \n    \u003Cscript src=\"https:\u002F\u002Fcode.highcharts.com\u002Fhighcharts.js\">\u003C\u002Fscript>\n    \u003Clink href=\"https:\u002F\u002Ffonts.googleapis.com\u002Fcss2?family=Noto+Sans&display=swap\" rel=\"stylesheet\">\n    \u003Cstyle>\n        #container5 {\n            background-color: #FFFFFF;\n            font-family: 'Noto Sans', sans-serif;\n            max-width: 700px; \n            width: 100%;\n            height: 400px;\n        }\n\n        @media screen and (max-width: 768px) {\n            #container4 {\n                height: auto;\n            }\n        }\n\n        #container4 .highcharts-background {\n            display: none;\n        }\n    \u003C\u002Fstyle>\n\u003C\u002Fhead>\n\u003Cbody>\n    \u003Cfigure>\n        \u003Cfigcaption>\u003C\u002Ffigcaption>\n        \u003Cdiv id=\"container4\">\u003C\u002Fdiv> \n    \u003C\u002Ffigure>\n\n    \u003Cscript>\n        const chart4 = Highcharts.chart('container4', {\n            chart: {\n                type: 'bar',\n                backgroundColor: 'transparent',\n                plotBackground: 'none'\n            },\n            title: {\n                text: ''\n            },\n            xAxis: {\n                categories: ['India', 'Brazil', 'US', 'Mexico', 'Japan', 'U.K.', 'Taiwan', 'Canada', 'Australia', 'Vietnam', 'Others'],\n                gridLineWidth: 0 \n            },\n            yAxis: {\n                title: {\n                    text: 'Percentage (%)'\n                },\n                labels: {\n                    enabled: true\n                },\n                gridLineWidth: 0 \n            },\n            plotOptions: {\n                bar: {\n                    dataLabels: {\n                        enabled: true,\n                        format: '{y}%'\n                    },\n                    showInLegend: false\n                }\n            },\n            series: [{\n                name: 'Top countries ranked by Threads app downloads',\n                data: [33.5, 22.5, 16.1, 7.6, 4.5, 4, 1.8, 1.6, 0.8, 0.8, 0.6, 7],\n                color: '#F0A50F21'\n            }],\n            credits: {\n                enabled: false\n            }\n        });\n    \u003C\u002Fscript>\n\u003C\u002Fbody>\n\u003C\u002Fhtml>","i-636e1bb4-163f-4606-ae55-93d5c383a22f",{"type":55,"content":2662},[2663,2665,2669,2671],{"text":2664,"type":59},"12. 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Since its initial purchase in 2005, Meta has invested over ",{"text":2680,"type":59,"marks":2681},"$23 billion ",[2682],{"type":68},{"text":2684,"type":59},"in various technology, app, and software firms.",{"text":2389,"type":59,"marks":2686},[2687],{"type":1887},{"type":76,"attrs":2689},{"id":1831,"body":2690},[2691],{"_uid":2692,"emoji":34,"bgColor":47,"markdown":2693,"component":152},"2de40c83-6ace-493c-b9b2-abbb6278f8e3","Most of these Facebook purchases were not made public, suggesting the actual total could be even greater. 22",{"type":55,"content":2695},[2696,2698,2702,2704,2708,2710,2714,2715],{"text":2697,"type":59},"14. Only the purchase prices of",{"text":2699,"type":59,"marks":2700}," 27 Facebook acquisitions",[2701],{"type":68},{"text":2703,"type":59}," have been shared publicly. Together, these ",{"text":2705,"type":59,"marks":2706},"27 acquisitions",[2707],{"type":68},{"text":2709,"type":59}," are worth over ",{"text":2711,"type":59,"marks":2712},"$23 billion",[2713],{"type":68},{"text":243,"type":59},{"text":2389,"type":59,"marks":2716},[2717],{"type":1887},{"type":76,"attrs":2719},{"id":1831,"body":2720},[2721],{"src":2722,"_uid":2725,"component":2317},{"_uid":2723,"plugin":2314,"content":2724},"2d36e906-6316-4345-93f3-fa12c934b060","\u003C!DOCTYPE html>\n\u003Chtml>\n\u003Chead>\n    \u003Cmeta charset=\"utf-67\">\n    \u003Ctitle>Top 10 Facebook disclosed acquisitions and the year they were acquired\u003C\u002Ftitle>\n    \u003Cmeta name=\"viewport\" content=\"width=device-width, initial-scale=1\">\n    \u003Cscript src=\"https:\u002F\u002Fcode.highcharts.com\u002Fhighcharts.js\">\u003C\u002Fscript>\n    \u003Clink href=\"https:\u002F\u002Ffonts.googleapis.com\u002Fcss2?family=Noto+Sans&display=swap\" rel=\"stylesheet\">\n    \u003Cstyle>\n        #cashbackData {\n            background-color: #FFFFFF;\n            font-family: 'Noto Sans', sans-serif;\n            max-width: 700px;\n            width: 100%;\n            height: 400px;\n        }\n\n        @media screen and (max-width: 768px) {\n            #cashbackData {\n                height: auto;\n            }\n        }\n\n        #cashbackData .highcharts-background {\n            display: none;\n        }\n    \u003C\u002Fstyle>\n\u003C\u002Fhead>\n\u003Cbody>\n    \u003Cfigure>\n        \u003Cfigcaption>\u003C\u002Ffigcaption>\n        \u003Cdiv id=\"cashbackData\">\u003C\u002Fdiv>\n    \u003C\u002Ffigure>\n    \u003Cscript>\n            const chart1 = Highcharts.chart('cashbackData', {\n                chart: {\n                    type: 'column',\n                    backgroundColor: 'transparent',\n                    plotBackground: 'none'\n                },\n                title: {\n                    text: \"Top 10 Facebook disclosed acquisitions and the year they were acquired\"\n                },\n                xAxis: {\n                    categories: [\n                        'WhatsApp',\n                        'Oculus VR',\n                        'Instagram',\n                        'CTRL-labs',\n                      'LiveRail',\n                      'Onavo', \n                      'tbh',\n                      'Redkix',\n                      'Parse',\n                      'Atlas Solutions'\n                    ],\n                    gridLineWidth: 0\n                },\n                yAxis: {\n                    title: {\n                        text: 'Year'\n                    }\n                },\n                plotOptions: {\n                    column: {\n                        dataLabels: {\n                            enabled: true,\n                            format: '{y}'\n                        }\n                    }\n                },\n                series: [{\n                    name: 'Year',\n                    data: [2014, 2014, 2012, 2019, 2014, 2013, 2017, 2018, 2013, 2013],\n                    color: '#F0A50F21'\n                }],\n                credits: {\n                    enabled: false\n                }\n            });\n    \u003C\u002Fscript>\n\u003C\u002Fbody>\n\u003C\u002Fhtml>","i-591bc7c4-95fc-4fde-9ecd-13ba881c4e17",{"type":55,"content":2727},[2728,2730,2734,2736,2739,2740],{"text":2729,"type":59},"15. On ",{"text":2731,"type":59,"marks":2732},"April 9, 2012",[2733],{"type":68},{"text":2735,"type":59},", Facebook made its biggest purchase to date by acquiring Instagram for ",{"text":2384,"type":59,"marks":2737},[2738],{"type":68},{"text":243,"type":59},{"text":2389,"type":59,"marks":2741},[2742],{"type":1887},{"type":55,"content":2744},[2745,2747,2751,2753,2757,2759],{"text":2746,"type":59},"16. Today, Instagram has a",{"text":2748,"type":59,"marks":2749}," billion",[2750],{"type":68},{"text":2752,"type":59}," users every month, with half logging in daily. It's thought to have added ",{"text":2754,"type":59,"marks":2755},"$8–9 billion",[2756],{"type":68},{"text":2758,"type":59}," to Facebook's income in 2018.",{"text":2389,"type":59,"marks":2760},[2761],{"type":1887},{"type":55,"content":2763},[2764],{"text":2765,"type":59},"17. Facebook's five largest shareholders are:",{"type":175,"content":2767},[2768,2795,2810,2829,2844],{"type":178,"content":2769},[2770],{"type":55,"content":2771},[2772,2774,2778,2780,2784,2786,2790,2792],{"text":2773,"type":59},"Mark Zuckerberg, with",{"text":2775,"type":59,"marks":2776}," 11.92 million",[2777],{"type":68},{"text":2779,"type":59}," Class A shares and ",{"text":2781,"type":59,"marks":2782},"392.71 million",[2783],{"type":68},{"text":2785,"type":59}," Class B shares, giving him ",{"text":2787,"type":59,"marks":2788},"53.3%",[2789],{"type":68},{"text":2791,"type":59}," of the voting rights.",{"text":2389,"type":59,"marks":2793},[2794],{"type":1887},{"type":178,"content":2796},[2797],{"type":55,"content":2798},[2799,2801,2805,2807],{"text":2800,"type":59},"Dustin Moskovitz, co-founder of Meta, owning ",{"text":2802,"type":59,"marks":2803},"48.9 million",[2804],{"type":68},{"text":2806,"type":59}," Class B shares.",{"text":2389,"type":59,"marks":2808},[2809],{"type":1887},{"type":178,"content":2811},[2812],{"type":55,"content":2813},[2814,2816,2820,2821,2825,2826],{"text":2815,"type":59},"Eduardo Saverin, co-founder of Meta, holding",{"text":2817,"type":59,"marks":2818}," 6.1 million",[2819],{"type":68},{"text":2779,"type":59},{"text":2822,"type":59,"marks":2823},"47.2 million",[2824],{"type":68},{"text":2806,"type":59},{"text":2389,"type":59,"marks":2827},[2828],{"type":1887},{"type":178,"content":2830},[2831],{"type":55,"content":2832},[2833,2835,2839,2841],{"text":2834,"type":59},"Jan Koum, co-founder and former CEO of WhatsApp, with ",{"text":2836,"type":59,"marks":2837},"14.2 million",[2838],{"type":68},{"text":2840,"type":59}," Class A shares.",{"text":2389,"type":59,"marks":2842},[2843],{"type":1887},{"type":178,"content":2845},[2846],{"type":55,"content":2847},[2848,2850,2854,2855,2859,2861],{"text":2849,"type":59},"Sheryl Sandberg, former COO of Meta, possessing",{"text":2851,"type":59,"marks":2852}," 1.5 million",[2853],{"type":68},{"text":2779,"type":59},{"text":2856,"type":59,"marks":2857},"2 million ",[2858],{"type":68},{"text":2860,"type":59},"Class B shares.",{"text":2389,"type":59,"marks":2862},[2863],{"type":1887},{"type":76,"attrs":2865},{"id":1831,"body":2866},[2867],{"_uid":2868,"emoji":34,"bgColor":47,"markdown":2869,"component":152},"14e53149-8c68-4122-8f75-a4142bf42605","Class A shares provide ****one vote**** each, while Class B shares grant ****ten votes**** each. 22",{"type":55,"content":2871},[2872,2874,2878,2880,2883],{"text":2873,"type":59},"Meta Platforms, with strategic buys like Instagram and WhatsApp and the launch of Threads, has become a digital giant. It connected nearly ",{"text":2875,"type":59,"marks":2876},"4 billion ",[2877],{"type":68},{"text":2879,"type":59},"users monthly by the end of 2023. With over ",{"text":2680,"type":59,"marks":2881},[2882],{"type":68},{"text":2884,"type":59},"invested in tech, Meta's evolution from a single domain to a global leader showcases its commitment to innovating how the world communicates and interacts online, underscoring its significant impact on shaping the future of digital interaction.",{"type":98,"attrs":2886,"content":2887},{"level":100},[2888],{"text":2889,"type":59},"Meta revenue and advertiser statistics",{"type":55,"content":2891},[2892],{"text":2893,"type":59},"Meta Platforms stands at the intersection of revenue generation and digital advertising, attracting advertisers keen to access its extensive user base across Facebook, Instagram, and WhatsApp. This overview of Meta's financial and advertising metrics will showcase its impact on connecting brands with audiences worldwide.",{"type":405,"attrs":2895,"content":2896},{"order":407},[2897,2911,2931,2950,2975,2994,3008,3024,3045,3061,3094],{"type":178,"content":2898},[2899],{"type":55,"content":2900},[2901,2903,2907,2908],{"text":2902,"type":59},"Most of Meta's income comes from ",{"text":2904,"type":59,"marks":2905},"advertising",[2906],{"type":68},{"text":243,"type":59},{"text":2459,"type":59,"marks":2909},[2910],{"type":1887},{"type":178,"content":2912},[2913],{"type":55,"content":2914},[2915,2917,2921,2923,2927,2928],{"text":2916,"type":59},"In 2023, Meta achieved its highest annual revenue ever, reaching ",{"text":2918,"type":59,"marks":2919},"$134.9 billion",[2920],{"type":68},{"text":2922,"type":59},", an increase from ",{"text":2924,"type":59,"marks":2925},"$116 billion in 2022",[2926],{"type":68},{"text":243,"type":59},{"text":2459,"type":59,"marks":2929},[2930],{"type":1887},{"type":178,"content":2932},[2933],{"type":55,"content":2934},[2935,2937,2940,2942,2946,2947],{"text":2936,"type":59},"Additionally, about ",{"text":1972,"type":59,"marks":2938},[2939],{"type":68},{"text":2941,"type":59}," of Meta's yearly income comes from its Family of Apps, while Reality Labs contributes the remaining ",{"text":2943,"type":59,"marks":2944},"1.5%",[2945],{"type":68},{"text":243,"type":59},{"text":2459,"type":59,"marks":2948},[2949],{"type":1887},{"type":178,"content":2951},[2952],{"type":55,"content":2953},[2954,2956,2963,2965,2969,2971],{"text":2955,"type":59},"Being the largest social network in the world, Meta naturally becomes the top choice for ",{"text":2957,"type":59,"marks":2958},"social media advertising",[2959,2962],{"type":131,"attrs":2960},{"href":2961,"uuid":134,"anchor":134,"target":1846,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-make-animated-social-media-posts\u002F",{"type":137},{"text":2964,"type":59}," and marketing, with ",{"text":2966,"type":59,"marks":2967},"94%",[2968],{"type":68},{"text":2970,"type":59}," of marketers worldwide using it in their strategies.",{"text":2972,"type":59,"marks":2973},"5",[2974],{"type":1887},{"type":178,"content":2976},[2977],{"type":55,"content":2978},[2979,2981,2985,2987,2990,2991],{"text":2980,"type":59},"In 2022, the social network made most of its money from ads, earning about",{"text":2982,"type":59,"marks":2983}," $113 billion",[2984],{"type":68},{"text":2986,"type":59},". Other sources, like payments and fees, brought in about ",{"text":2413,"type":59,"marks":2988},[2989],{"type":68},{"text":243,"type":59},{"text":2972,"type":59,"marks":2992},[2993],{"type":1887},{"type":178,"content":2995},[2996],{"type":55,"content":2997},[2998,3000,3003,3005],{"text":2999,"type":59},"Facebook's vast audience and strong user interaction make it a great place for businesses to advertise. The top fan pages on Facebook boast over ",{"text":2501,"type":59,"marks":3001},[3002],{"type":68},{"text":3004,"type":59}," followers, with Cristiano Ronaldo and Shakira being among the most followed celebrities, highlighting their importance as influential brand representatives.",{"text":2972,"type":59,"marks":3006},[3007],{"type":1887},{"type":178,"content":3009},[3010],{"type":55,"content":3011},[3012,3014,3018,3020],{"text":3013,"type":59},"Even with recent growth, Meta continues to hold a strong position in the UK market, with an estimated ",{"text":3015,"type":59,"marks":3016},"55%",[3017],{"type":68},{"text":3019,"type":59}," market share.",{"text":3021,"type":59,"marks":3022},"8",[3023],{"type":1887},{"type":178,"content":3025},[3026],{"type":55,"content":3027},[3028,3030,3034,3036,3040,3042],{"text":3029,"type":59},"In 2021, Meta made ",{"text":3031,"type":59,"marks":3032},"$117 billion",[3033],{"type":68},{"text":3035,"type":59},", an increase from about",{"text":3037,"type":59,"marks":3038}," $86 billion",[3039],{"type":68},{"text":3041,"type":59}," in the prior year.",{"text":2219,"type":59,"marks":3043},[3044],{"type":1887},{"type":178,"content":3046},[3047],{"type":55,"content":3048},[3049,3051,3055,3057],{"text":3050,"type":59},"Over ",{"text":3052,"type":59,"marks":3053},"10 million",[3054],{"type":68},{"text":3056,"type":59}," advertisers, mostly small and medium-sized businesses, use Meta's targeted advertising features.",{"text":3058,"type":59,"marks":3059},"10",[3060],{"type":1887},{"type":178,"content":3062},[3063],{"type":55,"content":3064},[3065,3067,3071,3073,3077,3079,3083,3085,3089,3091],{"text":3066,"type":59},"Social media companies are looking for new ways to make money beyond ads, and now people who like Facebook can pay to use Meta's services without ads. Younger people are more open to paying for these services. In the US, ",{"text":3068,"type":59,"marks":3069},"40%",[3070],{"type":68},{"text":3072,"type":59}," of social media users aged ",{"text":3074,"type":59,"marks":3075},"18 to 24",[3076],{"type":68},{"text":3078,"type":59}," are ready to pay, while only",{"text":3080,"type":59,"marks":3081}," 5%",[3082],{"type":68},{"text":3084,"type":59}," of those aged ",{"text":3086,"type":59,"marks":3087},"55 to 64",[3088],{"type":68},{"text":3090,"type":59}," are interested.",{"text":2340,"type":59,"marks":3092},[3093],{"type":1887},{"type":178,"content":3095},[3096],{"type":55,"content":3097},[3098,3100,3104,3106,3110,3112,3116,3118,3122,3124,3128,3130],{"text":3099,"type":59},"In 2021, Meta made",{"text":3101,"type":59,"marks":3102}," $117.92 billion",[3103],{"type":68},{"text":3105,"type":59},", a significant rise from the",{"text":3107,"type":59,"marks":3108}," $85.97 billion",[3109],{"type":68},{"text":3111,"type":59}," earned in 2020. Over ",{"text":3113,"type":59,"marks":3114},"ten years",[3115],{"type":68},{"text":3117,"type":59},", the company's yearly income grew by about ",{"text":3119,"type":59,"marks":3120},"$114 billion",[3121],{"type":68},{"text":3123,"type":59},". Last fiscal year, more than ",{"text":3125,"type":59,"marks":3126},"$115 billion ",[3127],{"type":68},{"text":3129,"type":59},"of Meta's earnings came from its suite of apps.",{"text":2340,"type":59,"marks":3131},[3132],{"type":1887},{"type":55,"content":3134},[3135,3137,3143],{"text":3136,"type":59},"Let’s take a look at this case study from ",{"text":3138,"type":59,"marks":3139},"Hof van Saksen ",[3140],{"type":131,"attrs":3141},{"href":3142,"uuid":134,"anchor":134,"target":1846,"linktype":88},"https:\u002F\u002Fwww.facebook.com\u002Fbusiness\u002Fsuccess\u002Fhof-van-saksen#",{"text":3144,"type":59},"and the impact that Facebook (now Meta) ads have had on their campaign:",{"type":76,"attrs":3146},{"id":1831,"body":3147},[3148,3151,3153],{"_uid":3149,"emoji":34,"bgColor":47,"markdown":3150,"component":152},"i-0cdcaa00-09e8-4b25-abcf-e3080299e62b","Following a campaign where they showcased enticing videos and pictures on Facebook and Instagram to highlight their new water slide, the resort noticed a notable uptick in interest. Specifically, they saw a ****13-point**** rise in how many people remembered the ad, a ****2.7-point**** increase in people's intention to act on the ad, and a ****5-point**** jump in how well people associated the message with the resort.\n\nHof van Saksen is a luxurious resort tailored for families, boasting deluxe accommodations, top-tier dining and shopping, a water park with impressive slides, spa amenities, and a wide array of children's activities. The goal of their advertising was to draw attention to their 'waterfun' feature and the new slide, aiming to encourage bookings, especially from first-time visitors.\n\nThe strategy involved a mix of ****visually engaging ads****, including video and image content, shared across Facebook and Instagram. Targeting was refined to reach families, couples, and similar demographic profiles, with ad performance optimized for maximum outreach, viewer engagement, and conversion rates. The effectiveness of these efforts was confirmed through a Meta brand lift study, revealing significant improvements in ad recall, action intent, and message association.",{"lg":1605,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":3152,"initial":2481,"component":156,"backgroundColor":157},"i-a88c5830-10e7-4567-a4bb-538107052d3f",{"_uid":3154,"markdown":3155,"component":974},"i-0adff72b-5235-40b4-9584-1a1bfcc06f1e","“This campaign has helped us boost the association potential guests have with 'waterfun' in relation to our brand. It also created extra awareness about our new slide. By focusing on reach we were able to target a large audience with potential new guests and saw a significant uplift in engaged visitors and bookings against lower costs, compared to previous campaigns.”–Gwendolyn Jelgerhuis, Brand Manager at [Hof van Saksen](https:\u002F\u002Fwww.facebook.com\u002Fmicro_site\u002Furl\u002F?click_creative_path[0]=link&ums_creative_detail=HofvanSaksen_Quote_Text&click_from_context_menu=true&country=ZA&destination=https%3A%2F%2Fwww.facebook.com%2Fbusiness%2Furl%2F%3Fhref%3D%252Fhofvansaksen%253Fref%253Dfbb_success%26cmsid%3D927586985304887%26creative%3Dlink%26creative_detail%3DHofvanSaksen_Quote_Text%26create_type%26destination_cms_id%26orig_http_referrer%3Dhttps%253A%252F%252Fwww.facebook.com%252Fbusiness%252Fsuccess%26search_session_id&event_type=click&last_nav_impression_id=07NIAZUWEoBncxroB&max_percent_page_viewed=88&max_viewport_height_px=730&max_viewport_width_px=1536&orig_http_referrer=https%3A%2F%2Fwww.facebook.com%2Fbusiness%2Fsuccess&orig_request_uri=https%3A%2F%2Fwww.facebook.com%2Fbusiness%2Fsuccess%2Fhof-van-saksen&primary_cmsid=927586985304887&primary_content_locale=en_GB&region=emea&scrolled=true&session_id=1C0wLHd2dMKwNAETJ&site=fb4b&extra_data[view_type]=v3_initial_view&extra_data[site_section]=success&extra_data[placement]=%2Fbusiness%2Fsuccess%2Fhof-van-saksen&extra_data[creative_detail]=HofvanSaksen_Quote_Text)",{"type":55,"content":3157},[3158,3160,3164,3166,3170,3172,3176,3178],{"text":3159,"type":59},"12. In 2022, brands typically posted on Facebook about ",{"text":3161,"type":59,"marks":3162},"5 times",[3163],{"type":68},{"text":3165,"type":59}," a week across different industries. Top media companies shared around ",{"text":3167,"type":59,"marks":3168},"74 posts",[3169],{"type":68},{"text":3171,"type":59}," each week, while food and drink companies usually made about",{"text":3173,"type":59,"marks":3174}," 2 or 3 posts",[3175],{"type":68},{"text":3177,"type":59}," weekly.",{"text":3179,"type":59,"marks":3180},"18",[3181],{"type":1887},{"type":55,"content":3183},[3184,3186,3190,3192,3196,3197],{"text":3185,"type":59},"13. In March 2023, the clothing and shoe sector had the highest rate of people clicking on their Meta ads worldwide, with a ",{"text":3187,"type":59,"marks":3188},"2.06%",[3189],{"type":68},{"text":3191,"type":59}," success rate. On the other hand, ads for technology products and services saw the lowest click rate, just ",{"text":3193,"type":59,"marks":3194},"0.93%",[3195],{"type":68},{"text":243,"type":59},{"text":3198,"type":59,"marks":3199},"19",[3200],{"type":1887},{"type":55,"content":3202},[3203,3205,3209,3211,3215,3217],{"text":3204,"type":59},"14. In the second quarter of 2023, Meta's click-through-rate (CTR) for social media was ",{"text":3206,"type":59,"marks":3207},"1.36%",[3208],{"type":68},{"text":3210,"type":59},", showing a",{"text":3212,"type":59,"marks":3213}," 13% ",[3214],{"type":68},{"text":3216,"type":59},"rise from the quarter before.",{"text":3198,"type":59,"marks":3218},[3219],{"type":1887},{"type":55,"content":3221},[3222,3224,3228,3230],{"text":3223,"type":59},"15. 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Select “All templates” to explore the three collections: Business, Events, and Social Media.\n- Templates are displayed as thumbnails, offering a quick preview of their style and layout.\n- Tap on your chosen template to see it in full. You can zoom in on this preview screen to see all the details.\n- Tap the “Use Template” button to open it in the Editor.\n\n**How to edit Linearity Templates**\n\nIt’s important to remember that all the elements within our templates are fully customizable, so feel free to use as much or as little of the already existing layout, colors, fonts, images, and shapes as desired.\n\nChange up the colors, add your own message with the Text Tool, and swap out any images with your won.\n\nYou can also tap into other intuitive features, such as [**AI backgrounds**](\u002Ffeatures\u002Fai-backgrounds),[ ](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fai-backgrounds\u002F)the [**Brush Tool**](\u002Ffeatures\u002Fbrush-tool), [**Pen Tool**](\u002Ffeatures\u002Fpen-tool), [**Shape Builder**](\u002Ffeatures\u002Fshape-builder), [**Auto Trace**,](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fauto-trace) and more to add even more personal touches to each template.\n\nIn Linearity Move you can also use [**Auto animate**](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fauto-animate\u002F), [**GIF export**](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fgif-export), Animation presets and [**Design and animate mode**](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fdesign-vs-animate-mode\u002F)[.](\u002Ffeatures\u002Fdesign-vs-animate-mode) Let our templates be the starting point for your limitless creativity!\n\n**Don't have Linearity Curve or Move yet?** Quickly download them to start using templates. 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