[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"en\u002Fblog\u002Fmotion-design":3,"en\u002Fsettings-page":3778,"blog-what-to-read-next-section":5677},{"content":4,"full_slug":3774,"id":3775,"name":2791,"path":134,"published_at":3776,"uuid":3777},{"tag":5,"_uid":2783,"image":2784,"title":2791,"author":2792,"widget":2819,"bgColor":47,"content":2824,"noIndex":16,"noFollow":16,"wistiaId":34,"component":1618,"thumbnail":3764,"youtubeId":34,"meta_image":3768,"meta_title":3771,"page_title":34,"description":34,"publishedDate":3772,"hideFromSitemap":16,"meta_description":3773},[6,1649],{"name":7,"created_at":8,"published_at":9,"updated_at":10,"id":11,"uuid":12,"content":13,"slug":1641,"full_slug":1642,"sort_by_date":134,"position":1643,"tag_list":1644,"is_startpage":16,"parent_id":1645,"meta_data":134,"group_id":1646,"first_published_at":1647,"release_id":134,"lang":1636,"path":134,"alternates":1648,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Design resources","2024-08-26T14:09:52.108Z","2025-02-12T14:24:10.265Z","2025-02-12T14:24:10.293Z",540222543,"6e82c4b3-844d-4c3a-a799-56939bc2843d",{"_uid":14,"title":15,"noIndex":16,"noFollow":16,"component":17,"reference":18,"meta_image":1638,"meta_title":34,"page_title":34,"description":1628,"illustration":1640,"hideFromSitemap":16,"meta_description":34},"e44b1a0b-2afa-4abe-a1fe-37c6a104cf23"," Design resources",false,"BlogCategoryOverviewPage",{"name":19,"created_at":20,"published_at":21,"updated_at":22,"id":23,"uuid":24,"content":25,"slug":1629,"full_slug":1630,"sort_by_date":134,"position":1631,"tag_list":1632,"is_startpage":16,"parent_id":1633,"meta_data":134,"group_id":1634,"first_published_at":1635,"release_id":134,"lang":1636,"path":134,"alternates":1637,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Your next career move: motion graphics vs. animation","2024-09-30T06:45:42.528Z","2026-09-05T00:16:24.094Z","2026-09-05T00:16:24.122Z",555448743,"f0ff000f-00e4-4457-ae55-997ca7312e7c",{"tag":26,"_uid":28,"image":29,"title":19,"author":40,"widget":42,"bgColor":47,"content":48,"noIndex":16,"noFollow":16,"wistiaId":34,"component":1618,"thumbnail":1619,"youtubeId":34,"meta_image":1623,"meta_title":1626,"page_title":34,"description":34,"publishedDate":1627,"hideFromSitemap":16,"meta_description":1628},[27,12],"3788f72d-65c4-4ad7-8c18-e17dc82f2b2e","a8e1a7cf-37e0-4551-aea1-db9befd460bb",[30],{"_uid":31,"image":32,"imageAlt":38,"component":39},"62e34335-8a79-43ca-adbb-08db9dd6b080",{"id":33,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":35,"copyright":34,"fieldtype":36,"meta_data":37,"is_external_url":16},17475438,"","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fx\u002F62e79781c4\u002Fmotion-graphics-vs-animation-newblogcover.avif","asset",{},"Linearity","Image",[41],"0f5fe757-eb31-437c-80a1-926f913f8ca3",{"id":43,"alt":44,"name":34,"focus":34,"title":44,"source":34,"filename":45,"copyright":34,"fieldtype":36,"meta_data":46,"is_external_url":16},18932106,"Your next career move: motion graphics vs. animation | Linearity","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F31598723af\u002Fmotion-graphics-vs-animation_widget.png",{},"decor-salmon",[49],{"_uid":50,"content":51,"component":1617},"d1ae1e07-2065-4a2c-b2db-d64c001ad978",{"type":52,"content":53},"doc",[54,60,71,75,97,106,110,146,162,166,174,216,223,254,261,294,300,330,334,341,360,371,381,387,394,404,474,481,485,495,514,523,554,561,569,573,577,584,606,616,622,629,639,645,652,668,681,692,699,714,725,731,738,766,785,795,801,808,816,835,842,852,862,868,875,884,888,896,900,907,921,928,935,945,954,958,968,975,982,998,1002,1006,1013,1095,1102,1112,1160,1171,1178,1188,1195,1199,1216,1220,1231,1238,1242,1252,1259,1269,1275,1282,1286,1296,1308,1312,1318,1325,1333,1337,1344,1410,1416,1475,1496,1506,1513,1540,1547,1557,1569,1578,1590],{"type":55,"content":56},"paragraph",[57],{"text":58,"type":59},"Whether you’re a seasoned player in the creative industry or a savvy business owner interested in elevating your brand's advertising, motion graphics, and animation are techniques you can use to take your practice to the next level.","text",{"type":55,"content":61},[62,64,69],{"text":63,"type":59},"However, before you can do that, it’s important to ",{"text":65,"type":59,"marks":66},"understand the difference",[67],{"type":68},"bold",{"text":70,"type":59}," between each technique. That way, you can pinpoint the method best for you and use it to deliver a killer end product.",{"type":55,"content":72},[73],{"text":74,"type":59},"Ready to get started? Let’s run through the key differences between these two popular types of animation.",{"type":76,"attrs":77},"blok",{"id":78,"body":79},"9d7b30a1-76d0-4568-93c1-ffa19ae4a8b3",[80],{"_uid":81,"title":82,"button":83,"component":94,"description":95,"backgroundColor":96},"i-dcfadd96-037d-4f5d-ad70-ffc0e2a1c84d","Jumpstart your ideas with Linearity Curve\n",[84],{"_uid":85,"icon":34,"link":86,"size":90,"text":91,"type":92,"component":93},"e5e02788-07cf-4d00-8e8a-93084414d9ff",{"id":34,"url":87,"linktype":88,"fieldtype":89,"cached_url":87},"https:\u002F\u002Fwww.linearity.io\u002Fget-started","url","multilink","medium","Get Started","whiteFill","BaseButton","BlogComponentCta","Take your designs to the next level.\n\n","orange",{"type":98,"attrs":99,"content":101},"heading",{"level":100},2,[102],{"text":103,"type":59,"marks":104},"Historical context: the rise of animation and motion graphics",[105],{"type":68},{"type":55,"content":107},[108],{"text":109,"type":59},"The desire to capture movement and bring life to still images stretches back centuries, with early examples like the flip book (1800s).",{"type":55,"content":111},[112,114,118,120,125,127,138,140,144],{"text":113,"type":59},"The birth of animation as we know it began with the invention of celluloid film in the ",{"text":115,"type":59,"marks":116},"late 19th century",[117],{"type":68},{"text":119,"type":59},". Pioneers like Winsor McCay (",{"text":121,"type":59,"marks":122},"Gertie the Dinosaur",[123],{"type":124},"italic",{"text":126,"type":59},", 1914) and ",{"text":128,"type":59,"marks":129},"Walt Disney",[130,136],{"type":131,"attrs":132},"link",{"href":133,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fa-brief-history-of-disney",null,"_blank",{"type":137},"underline",{"text":139,"type":59}," (",{"text":141,"type":59,"marks":142},"Snow White and the Seven Dwarfs",[143],{"type":124},{"text":145,"type":59},", 1937) established hand-drawn animation as a dominant storytelling medium.",{"type":76,"attrs":147},{"id":78,"body":148},[149,153,158],{"_uid":150,"emoji":34,"bgColor":47,"markdown":151,"component":152},"i-8e5a1955-6035-4b79-b808-a082b7abcc6d","Motion graphics, on the other hand, emerged as a field much later, heavily influenced by technological 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revolution",[319,322,323],{"type":131,"attrs":320},{"href":321,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcomputer-animation\u002F",{"type":68},{"type":137},{"text":325,"type":59,"marks":326},":",[327],{"type":68},{"text":329,"type":59}," The arrival of powerful computers in the late 20th century opened doors for sophisticated 3D motion graphics and visual effects, further solidifying motion graphics as a distinct field.",{"type":55,"content":331},[332],{"text":333,"type":59},"Today, animation and motion graphics co-exist and often complement each other. 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It deals almost exclusively with 2D graphics and ",{"text":352,"type":59,"marks":353},"2D graphic software",[354,357],{"type":131,"attrs":355},{"href":356,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002F2d-animation-software\u002F",{"type":137},{"text":359,"type":59},". ",{"type":55,"content":361},[362,369],{"text":363,"type":59,"marks":364},"Creating motion graphics",[365,368],{"type":131,"attrs":366},{"href":367,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-make-motion-graphics\u002F",{"type":137},{"text":370,"type":59}," enhances the visual impact of an otherwise lifeless image, it doesn’t do anything to further its narrative or give it one at all.",{"type":55,"content":372},[373,375,379],{"text":374,"type":59},"For example, do you know when you’re shopping online that a quick buy option appears on screen? Or when a static banner pauses when you hover over it? That’s motion graphics. It’s a ",{"text":376,"type":59,"marks":377},"simple, effective, and widely used ",[378],{"type":68},{"text":380,"type":59},"part of media that millions of people use or encounter every single day.",{"type":76,"attrs":382},{"id":78,"body":383},[384],{"_uid":385,"emoji":34,"bgColor":47,"markdown":386,"component":152},"i-b2e794be-3d69-4324-8730-a925eb630d86","Looking for the secret sauce to motion design? Check out our toolbox of [motion graphics resources](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fmotion-design-resources\u002F) every professional designer needs.",{"type":98,"attrs":388,"content":389},{"level":100},[390],{"text":391,"type":59,"marks":392},"10 examples of motion graphics",[393],{"type":68},{"type":55,"content":395},[396,398,402],{"text":397,"type":59},"Despite being one of the most popular animation modes, it’s often hard to spot. 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However, it’s also an umbrella term that categorizes the ",{"text":490,"type":59,"marks":491},"whole field of moving imagery",[492],{"type":68},{"text":494,"type":59},", including everything from cartoons and typography to motion graphics itself.",{"type":76,"attrs":496},{"id":78,"body":497},[498,509,511],{"_uid":499,"title":500,"button":501,"component":94,"description":507,"backgroundColor":508},"i-1df1fdfe-9f7c-4b6c-b041-705763f9f80d","Transform Your ideas into animations",[502],{"_uid":503,"icon":34,"link":504,"size":90,"text":506,"type":92,"component":93},"773c6fef-c7b4-4ef8-89f5-a0f4568ec5b5",{"id":34,"url":505,"linktype":88,"fieldtype":89,"cached_url":505},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Ftutorials\u002Fworkshops\u002Fcreate-your-first-animation-with-linearity-move\u002F","Start tutorial","Linearity Move is perfect for beginners and professionals alike. Make your first animation with Move.\n\n","green",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":510,"initial":155,"component":156,"backgroundColor":157},"i-46896377-e31f-4820-8b07-cd14883b5636",{"_uid":512,"emoji":34,"bgColor":47,"markdown":513,"component":152},"i-03f6b4f7-034e-484a-8286-69ed73f22cbc","Think of animation as an all-encompassing umbrella that includes multiple motion graphic design styles.",{"type":55,"content":515},[516],{"text":517,"type":59,"marks":518},"This means that while motion graphics may always fall under the umbrella of animation, animation doesn’t always exclusively mean motion graphics—get it?",[519],{"type":520,"attrs":521},"textStyle",{"color":522},"#111717",{"type":76,"attrs":524},{"id":78,"body":525},[526],{"_uid":527,"cards":528,"component":553},"i-cdf7e245-d38a-4525-bca2-17312925105b",[529,542],{"_uid":530,"image":531,"button":535,"component":541},"3316bcc3-0742-4b40-a4aa-58671fe2e4b4",{"id":532,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":533,"copyright":34,"fieldtype":36,"meta_data":534,"is_external_url":16},17475474,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F574x1020\u002F6ea7be6791\u002Ffilters_format-webp-_quality-75-1.webp",{},[536],{"_uid":537,"icon":34,"link":538,"size":90,"text":540,"type":92,"component":93},"800bb715-4fac-4066-bc3b-57c2987c165b",{"id":34,"url":539,"linktype":88,"fieldtype":89,"cached_url":539},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fanimated-templates\u002Fillustrated-vector-agency-ideas-ad\u002F","Get this template","BlogTwoColumnTemplatesItem",{"_uid":543,"image":544,"button":548,"component":541},"b43dae9f-5c33-423f-93fd-d66efd5d0294",{"id":545,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":546,"copyright":34,"fieldtype":36,"meta_data":547,"is_external_url":16},17475473,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1019x1020\u002Fd881951188\u002Ffilters_format-webp-_quality-75-2.webp",{},[549],{"_uid":550,"icon":34,"link":551,"size":90,"text":540,"type":92,"component":93},"78651033-1ec1-47b5-a7c7-92405374d872",{"id":34,"url":552,"linktype":88,"fieldtype":89,"cached_url":552},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fanimated-templates\u002Fcreative-agency-showreel\u002F","BlogTwoColumnTemplates",{"type":98,"attrs":555,"content":556},{"level":100},[557],{"text":558,"type":59,"marks":559},"5 styles of animation",[560],{"type":68},{"type":55,"content":562},[563,565],{"text":564,"type":59},"Under the umbrella of animation, there are ",{"text":566,"type":59,"marks":567},"five main styles.",[568],{"type":68},{"type":55,"content":570},[571],{"text":572,"type":59},"Each one has different costs, uses, and requirements, and together, they are responsible for the entire world of graphics that we know, love, and use today.",{"type":55,"content":574},[575],{"text":576,"type":59},"Here are the five types of animation techniques.",{"type":98,"attrs":578,"content":579},{"level":168},[580],{"text":581,"type":59,"marks":582},"1. Traditional animation",[583],{"type":68},{"type":55,"content":585},[586,588,592,594,598,600,604],{"text":587,"type":59},"Are you familiar with ",{"text":589,"type":59,"marks":590},"Tarzan ",[591],{"type":124},{"text":593,"type":59},"(1999)? ",{"text":595,"type":59,"marks":596},"The Lion King ",[597],{"type":124},{"text":599,"type":59},"(1994)? ",{"text":601,"type":59,"marks":602},"Pinocchio ",[603],{"type":124},{"text":605,"type":59},"(1940)? Well, those are all made using traditional animation methods.",{"type":55,"content":607},[608,610,614],{"text":609,"type":59},"Traditional animation is a technique in which each frame is ",{"text":611,"type":59,"marks":612},"drawn by hand",[613],{"type":68},{"text":615,"type":59},". It can also be known as hand-drawn animation or cel animation, and until the age of computer animation, it was the dominant type of animation used in cinema.",{"type":76,"attrs":617},{"id":78,"body":618},[619],{"src":620,"_uid":621,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002Fie53R2HEZ6g?feature=oembed","i-6643561a-5b94-41a8-b409-0a1dd6f72828",{"type":98,"attrs":623,"content":624},{"level":168},[625],{"text":626,"type":59,"marks":627},"2. Motion graphics",[628],{"type":68},{"type":55,"content":630},[631,633,637],{"text":632,"type":59},"As explained above, this is a subgenre of animation that turns a ",{"text":634,"type":59,"marks":635},"still image into a moving one.",[636],{"type":68},{"text":638,"type":59}," However, the image rarely has a story or an emotive edge.",{"type":76,"attrs":640},{"id":78,"body":641},[642],{"src":643,"_uid":644,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FBR5IuoxNJUU?start=3&feature=oembed","i-93aca940-ed35-4c93-a9da-2565963e1111",{"type":98,"attrs":646,"content":647},{"level":168},[648],{"text":649,"type":59,"marks":650},"3. Stop motion animation",[651],{"type":68},{"type":55,"content":653},[654,656,660,662,666],{"text":655,"type":59},"This ",{"text":657,"type":59,"marks":658},"frame-by-frame",[659],{"type":68},{"text":661,"type":59}," movement of objects and figures creates an ",{"text":663,"type":59,"marks":664},"illusion of fluid movement",[665],{"type":68},{"text":667,"type":59},". This manual technique allows for any kind of physical item to star in a picture, as long as it keeps still, of course.",{"type":55,"content":669},[670,672,679],{"text":671,"type":59},"Though incredibly delicate and time-consuming, ",{"text":673,"type":59,"marks":674},"stop motion animation",[675,678],{"type":131,"attrs":676},{"href":677,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fstop-motion\u002F",{"type":137},{"text":680,"type":59}," is a popular and beautiful art form. ",{"type":76,"attrs":682},{"id":78,"body":683},[684,687,689],{"_uid":685,"emoji":34,"bgColor":47,"markdown":686,"component":152},"i-d920a233-4196-4e03-83fe-97365df2b56c","It was the style championed in films such as *Fantastic Mr. Fox* (2009) and *Coraline* (2009)",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":688,"initial":155,"component":156,"backgroundColor":157},"i-0ff5e3d7-6f9a-4311-9541-cfd45348ae7d",{"src":690,"_uid":691,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002Fn2igjYFojUo?feature=oembed","i-95568d25-63cb-4a2f-8093-cc28f130439a",{"type":98,"attrs":693,"content":694},{"level":168},[695],{"text":696,"type":59,"marks":697},"4. 2D animation",[698],{"type":68},{"type":55,"content":700},[701,708,710],{"text":702,"type":59,"marks":703},"Animating in 2D",[704,707],{"type":131,"attrs":705},{"href":706,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002F2d-animation\u002F",{"type":137},{"text":709,"type":59}," is probably the most common style of animation and refers to two-dimensional graphics that are rapidly sequenced to create the ",{"text":711,"type":59,"marks":712},"illusion of lifelike movement.",[713],{"type":68},{"type":55,"content":715},[716,718,724],{"text":717,"type":59},"Graphics drawn by hand are often categorized as traditional animation. But they can also be produced using ",{"text":719,"type":59,"marks":720},"animation software",[721,723],{"type":131,"attrs":722},{"href":356,"uuid":134,"anchor":134,"target":135,"linktype":88},{"type":137},{"text":243,"type":59},{"type":76,"attrs":726},{"id":78,"body":727},[728],{"src":729,"_uid":730,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002F2tC2Q2xphRQ?start=2&feature=oembed","i-8bf7f3d2-5ad9-4f83-88d3-5604874fef73",{"type":98,"attrs":732,"content":733},{"level":168},[734],{"text":735,"type":59,"marks":736},"5. 3D animation",[737],{"type":68},{"type":55,"content":739},[740,742,746,748,752,754,758,760,764],{"text":741,"type":59},"This refers to graphics modeled in a ",{"text":743,"type":59,"marks":744},"three-dimensional virtual environment",[745],{"type":68},{"text":747,"type":59}," and then animated. It’s the most-used style in the animation industry today, and it has inspired movies such as ",{"text":749,"type":59,"marks":750},"Toy Story ",[751],{"type":124},{"text":753,"type":59},"(1995), ",{"text":755,"type":59,"marks":756},"Monsters Inc. ",[757],{"type":124},{"text":759,"type":59},"(2001), and ",{"text":761,"type":59,"marks":762},"Frozen ",[763],{"type":124},{"text":765,"type":59},"(2013).",{"type":55,"content":767},[768,770,774,776,783],{"text":769,"type":59},"Designers specializing in 3D animation begin by conceptualizing a character or object, creating a ",{"text":771,"type":59,"marks":772},"to-scale model",[773],{"type":68},{"text":775,"type":59},", and ",{"text":777,"type":59,"marks":778},"using 3D animation software",[779,782],{"type":131,"attrs":780},{"href":781,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-software\u002F",{"type":137},{"text":784,"type":59}," to bring it to life.",{"type":55,"content":786},[787,789,793],{"text":788,"type":59},"Integrating the 3D model into the digital environment decked out with special effects allows them to watch how it responds to and ",{"text":790,"type":59,"marks":791},"acts in a 360° space",[792],{"type":68},{"text":794,"type":59},", producing a pretty darn accurate end product.",{"type":76,"attrs":796},{"id":78,"body":797},[798],{"src":799,"_uid":800,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FbwzLiQZDw2I?feature=oembed","i-ef7b3f2e-d557-4ff6-bcda-24b75a9854d4",{"type":98,"attrs":802,"content":803},{"level":100},[804],{"text":805,"type":59,"marks":806},"Motion graphics vs. animation: a comparison",[807],{"type":68},{"type":55,"content":809},[810,812],{"text":811,"type":59},"Now that you understand the key differences, let's compare both modes so that you can pinpoint which ",{"text":813,"type":59,"marks":814},"best suits your requirements.",[815],{"type":68},{"type":76,"attrs":817},{"id":78,"body":818},[819],{"_uid":820,"image":821,"title":828,"button":829,"component":833,"description":834},"i-9f661ae6-4995-4e42-b38b-9acc277db0eb",[822],{"_uid":823,"image":824,"imageAlt":39,"component":39},"a34791cc-3805-497c-8c58-f3a5a93df2a9",{"id":825,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":826,"copyright":34,"fieldtype":36,"meta_data":827,"is_external_url":16},17423592,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F688x488\u002Ff85f7be569\u002Fsnippet-banner-image.png",{},"Bring motion in-house",[830],{"_uid":831,"icon":34,"link":832,"size":90,"text":91,"type":92,"component":93},"efcb819f-5ec6-41ae-b270-8b5898ef1319",{"id":34,"url":87,"linktype":88,"fieldtype":89,"cached_url":87},"BlogComponentBigCta","Animate marketing assets in seconds with Linearity Move.",{"type":98,"attrs":836,"content":837},{"level":168},[838],{"text":839,"type":59,"marks":840},"Statistics vs. narratives",[841],{"type":68},{"type":55,"content":843},[844,846,850],{"text":845,"type":59},"Motion graphics tend to be less captivating than animation. They simply aim to enhance the delivery of a selling point, statistic, or instruction, while animation concentrates on ",{"text":847,"type":59,"marks":848},"crafting a narrative",[849],{"type":68},{"text":851,"type":59}," and developing characters.",{"type":55,"content":853},[854,856,860],{"text":855,"type":59},"A successful animation connects with its audience, tugs at their heartstrings, and tells a story. Meanwhile, a functioning motion graphic merely ",{"text":857,"type":59,"marks":858},"informs, teaches, or instructs",[859],{"type":68},{"text":861,"type":59}," them.",{"type":76,"attrs":863},{"id":78,"body":864},[865],{"_uid":866,"emoji":34,"bgColor":47,"markdown":867,"component":152},"i-97fbedf1-fcbe-44a5-a23d-1515fc90729d","If the animated picture you’re looking at tells a gripping story or enhances a narrative, chances are you have an animation and not a motion graphic.",{"type":98,"attrs":869,"content":870},{"level":168},[871],{"text":872,"type":59,"marks":873},"Simple vs. complex",[874],{"type":68},{"type":55,"content":876},[877,879,883],{"text":878,"type":59},"Generally speaking, motion graphics call for ",{"text":880,"type":59,"marks":881},"less complex designs than animation",[882],{"type":68},{"text":243,"type":59},{"type":55,"content":885},[886],{"text":887,"type":59},"Now, don’t get it twisted. This doesn’t mean that designing them is a piece of cake. It just means that creating a superbly effective motion graphic usually requires fewer resources.",{"type":55,"content":889},[890,892],{"text":891,"type":59},"For example, do you want to design a pop-out title for your company’s introductory video? With the right software, you can likely do so swiftly and with ",{"text":893,"type":59,"marks":894},"little to no complications.",[895],{"type":68},{"type":55,"content":897},[898],{"text":899,"type":59},"If you’re hoping to produce a captivating animated feature from start to finish, one that meets its function expertly just like the pop-out title on your company’s introductory video did, then you’ll need an extensive skillset, ample resources, and an empty calendar.",{"type":98,"attrs":901,"content":902},{"level":168},[903],{"text":904,"type":59,"marks":905},"Reasonably priced vs. expensive",[906],{"type":68},{"type":55,"content":908},[909,911,915,917],{"text":910,"type":59},"As mentioned above, designing an animation that meets its function tends to be more ",{"text":912,"type":59,"marks":913},"time-consuming and complex",[914],{"type":68},{"text":916,"type":59}," than creating a satisfactory motion graphic. Producing a motion graphic requires less specific input and is thus generally ",{"text":918,"type":59,"marks":919},"less expensive.",[920],{"type":68},{"type":76,"attrs":922},{"id":78,"body":923},[924],{"_uid":925,"emoji":926,"bgColor":47,"markdown":927,"component":152},"i-654028d3-72ec-4e82-88c5-6341f438abee","💡","With the increasing use of artificial intelligence in animation creation, you can expect to see the current high prices [decrease by around 30%](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-statistics\u002F).",{"type":98,"attrs":929,"content":930},{"level":168},[931],{"text":932,"type":59,"marks":933},"2D vs. 3D",[934],{"type":68},{"type":55,"content":936},[937,939,943],{"text":938,"type":59},"Another distinguishing feature between animation and motion graphics is their difference in dimensions. While animation can refer to ",{"text":940,"type":59,"marks":941},"both 2D and 3D graphics,",[942],{"type":68},{"text":944,"type":59}," things like banners and GIFs are almost exclusively comprised of 2D images.",{"type":55,"content":946},[947,949,953],{"text":948,"type":59},"While this difference may result in motion graphics appearing less riveting than the realistic graphics defined by animation, that isn’t necessarily a bad thing. A motion graphic isn't going to capture your heart or seem lifelike. It serves to ",{"text":950,"type":59,"marks":951},"direct and inform",[952],{"type":68},{"text":243,"type":59},{"type":55,"content":955},[956],{"text":957,"type":59},"A 2D design is often easier to digest and understand, enabling the viewer to promptly follow its instructions and the motion graphic to meet its goal.",{"type":55,"content":959},[960,962,966],{"text":961,"type":59},"However, 3D motion graphics is no longer limited to high-budget productions and we are seeing this trend become increasingly common. With user-friendly 3D software becoming more accessible, we can expect a",{"text":963,"type":59,"marks":964}," surge in 3D elements",[965],{"type":68},{"text":967,"type":59}," seamlessly integrated into motion graphics projects.",{"type":76,"attrs":969},{"id":78,"body":970},[971],{"_uid":972,"markdown":973,"component":974},"i-33a9c080-fab4-4166-b998-37c5c96c8ded","\"If we are talking motion graphic trends, then I predict the following:  \n1) 3D textures: using 3D textures in a 2D animation environments.  \n2) Experimental minimalism: simple shapes and high contrast colors in a minimalist composition to avoid distractions.”—Maddy Zoli, Senior Designer at Linearity","BlogComponentQuote",{"type":98,"attrs":976,"content":977},{"level":168},[978],{"text":979,"type":59,"marks":980},"Accessory vs. main focus",[981],{"type":68},{"type":55,"content":983},[984,986,990,992,996],{"text":985,"type":59},"Generally speaking, motion graphics tend to ",{"text":987,"type":59,"marks":988},"integrate over preexisting live-action",[989],{"type":68},{"text":991,"type":59}," or real-life footage, such as a video or website. However, animations, on the other hand, tend to exist as ",{"text":993,"type":59,"marks":994},"standalone imagery",[995],{"type":68},{"text":997,"type":59}," over a generated background of other animations.",{"type":55,"content":999},[1000],{"text":1001,"type":59},"However, in film title design, motion graphics take center stage. ",{"type":55,"content":1003},[1004],{"text":1005,"type":59},"An additional difference is that motion graphics developed out of experiments in computer graphics, whereas animation developed out of art and comics",{"type":98,"attrs":1007,"content":1008},{"level":100},[1009],{"text":1010,"type":59,"marks":1011},"A quick summary table of the differences",[1012],{"type":68},{"type":76,"attrs":1014},{"id":78,"body":1015},[1016],{"_uid":1017,"content":1018,"component":1093,"showHeader":1094},"i-04a9f654-8634-432c-bf36-e5ee4c115e6d",{"tbody":1019,"thead":1082,"fieldtype":1092},[1020,1034,1046,1058,1070],{"_uid":1021,"body":1022,"component":1033},"ec96d931-f500-414d-934f-0d43e3eed6df",[1023,1027,1030],{"_uid":1024,"value":1025,"component":1026},"5f9394a7-e40f-4463-942b-ac37ec4a278a","Focus","_table_col",{"_uid":1028,"value":1029,"component":1026},"3463dee5-ea3c-4b55-8f89-360da48bdc3d","Statistics and instructions",{"_uid":1031,"value":1032,"component":1026},"4007a6f2-1d4e-4e6f-98b4-e56ab80509e3","Narratives","_table_row",{"_uid":1035,"body":1036,"component":1033},"323a099d-a31a-4c12-96f4-c5fd666c3ee9",[1037,1040,1043],{"_uid":1038,"value":1039,"component":1026},"22d84fac-4bb6-42a5-a996-0dd4c5606f94","Complexity",{"_uid":1041,"value":1042,"component":1026},"6aa518a8-6c81-4ed8-b76a-44aa4d5ff99b","Simple",{"_uid":1044,"value":1045,"component":1026},"93070c70-86a0-4ccb-961c-28b9b0522d96","Complex",{"_uid":1047,"body":1048,"component":1033},"52f78f03-b511-4ad5-b231-e93e5387c938",[1049,1052,1055],{"_uid":1050,"value":1051,"component":1026},"dd09cdc7-f6f8-41db-b178-d27c20cf4999","Cost",{"_uid":1053,"value":1054,"component":1026},"b9ff74fa-27f0-4e13-a36d-eb8ed13cf9e6","Reasonably priced",{"_uid":1056,"value":1057,"component":1026},"10977453-5ee5-456c-a97f-836abf08b1cc","Expensive",{"_uid":1059,"body":1060,"component":1033},"00dec5c4-432c-4e7d-89ba-1301bed2e6e1",[1061,1064,1067],{"_uid":1062,"value":1063,"component":1026},"0ca0ab3c-dcc5-46e8-8a94-e15531fb5717","Dimension",{"_uid":1065,"value":1066,"component":1026},"3621a623-5b2b-4742-ac2e-e2cd7a018490","Mainly 2D",{"_uid":1068,"value":1069,"component":1026},"b6308d44-4a5a-49df-a1db-1299e3a0cb21","2D and 3D",{"_uid":1071,"body":1072,"component":1033},"76330df8-093b-405d-ad69-6642d2195288",[1073,1076,1079],{"_uid":1074,"value":1075,"component":1026},"85916b26-df55-421f-9a99-b6a5ad662d6e","Role",{"_uid":1077,"value":1078,"component":1026},"4eebe3d9-9c05-4589-9ff2-9fa1e12e8041","Accessory (but not always)",{"_uid":1080,"value":1081,"component":1026},"b6ee8eea-1876-4cba-9f71-3a0a75bcb6c9","Main focus",[1083,1086,1089],{"_uid":1084,"value":34,"component":1085},"7e320148-24ca-4b1d-8929-2b9d6b1eb3ed","_table_head",{"_uid":1087,"value":1088,"component":1085},"5c084b05-c922-4986-bae1-1d460cc7b87a","Motion graphics",{"_uid":1090,"value":1091,"component":1085},"35505487-7977-4f63-b0a9-4fa5d2ec6350","Animation","table","BlogTableComponent",true,{"type":98,"attrs":1096,"content":1097},{"level":100},[1098],{"text":1099,"type":59,"marks":1100},"The software used for both",[1101],{"type":68},{"type":55,"content":1103},[1104,1106,1110],{"text":1105,"type":59},"Years ago, graphic designers used only physical tools to create scenes, characters, or accessories. Today, animators and graphic artists alike have a huge",{"text":1107,"type":59,"marks":1108}," range of digital tools",[1109],{"type":68},{"text":1111,"type":59}," at their fingertips that allow them to produce clean, functional designs promptly. Here are some of our favorite tools used for both:",{"type":175,"content":1113},[1114,1136,1142,1148,1154],{"type":178,"content":1115},[1116],{"type":55,"content":1117},[1118,1125,1127,1134],{"text":1119,"type":59,"marks":1120},"Linearity Curve",[1121,1124],{"type":131,"attrs":1122},{"href":1123,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fcurve\u002F",{"type":137},{"text":1126,"type":59}," and ",{"text":1128,"type":59,"marks":1129},"Linearity Move",[1130,1133],{"type":131,"attrs":1131},{"href":1132,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fmove\u002F",{"type":137},{"text":1135,"type":59}," (used together as a powerful combination)",{"type":178,"content":1137},[1138],{"type":55,"content":1139},[1140],{"text":1141,"type":59},"MAYA",{"type":178,"content":1143},[1144],{"type":55,"content":1145},[1146],{"text":1147,"type":59},"Blender",{"type":178,"content":1149},[1150],{"type":55,"content":1151},[1152],{"text":1153,"type":59},"Animate",{"type":178,"content":1155},[1156],{"type":55,"content":1157},[1158],{"text":1159,"type":59},"Adobe After Effects",{"type":76,"attrs":1161},{"id":78,"body":1162},[1163,1166,1168],{"src":1164,"_uid":1165,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FjcLFCSjFK08","i-9b16c736-2083-44fd-b528-b2a6cdae05c2",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":1167,"initial":155,"component":156,"backgroundColor":157},"i-ae4db9ab-32ce-415b-9163-985ff24053af",{"_uid":1169,"emoji":34,"bgColor":47,"markdown":1170,"component":152},"i-d0961a2a-d344-4951-b763-e82da317db28","Interested in using our graphic design and animation tools? Check out [our pricing](https:\u002F\u002Fwww.linearity.io\u002Fpricing\u002F) here. Spoiler alert: you can try our tools for free.",{"type":98,"attrs":1172,"content":1173},{"level":100},[1174],{"text":1175,"type":59,"marks":1176},"Which technique should you use?",[1177],{"type":68},{"type":55,"content":1179},[1180,1182,1186],{"text":1181,"type":59},"Now that you’re up to speed on all things motion graphics vs animation, it’s time to pinpoint the mode that will best leverage your skill set and meet your requirements. Below are some ",{"text":1183,"type":59,"marks":1184},"key questions",[1185],{"type":68},{"text":1187,"type":59}," to consider before you make your pick.",{"type":98,"attrs":1189,"content":1190},{"level":168},[1191],{"text":1192,"type":59,"marks":1193},"Do you want your graphic to tell a story?",[1194],{"type":68},{"type":55,"content":1196},[1197],{"text":1198,"type":59},"If you answered yes, you should probably go for animation.",{"type":55,"content":1200},[1201,1202,1206,1208,1215],{"text":1091,"type":59},{"text":1203,"type":59,"marks":1204}," breathes life into a character",[1205],{"type":68},{"text":1207,"type":59},". It enables viewers to connect with the characters and their stories on an emotional level. Take, for example, ",{"text":1209,"type":59,"marks":1210},"Studio Ghibli's masterpieces",[1211,1214],{"type":131,"attrs":1212},{"href":1213,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fstudio-ghibli",{"type":137},{"text":359,"type":59},{"type":55,"content":1217},[1218],{"text":1219,"type":59},"Ghibli characters aren't just drawn; they're animated with meticulous attention to detail. Subtle movements like a furrowed brow, a trembling hand, or the way hair blows in the wind all contribute to conveying emotions and personality.  This makes them feel real and relatable, even if they're fantastical creatures like Totoro or No-Face.",{"type":76,"attrs":1221},{"id":78,"body":1222},[1223,1226,1228],{"src":1224,"_uid":1225,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FGAp2_0JJskk?feature=oembed","i-82bf4991-dd6e-4480-ae0d-a631552a6463",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":1227,"initial":155,"component":156,"backgroundColor":157},"i-69c4a0af-2186-4804-b7de-77cac87fd414",{"_uid":1229,"emoji":34,"bgColor":47,"markdown":1230,"component":152},"i-92d3969d-bb21-4756-9aa1-01aa06bc01b3","Animation will make your narrative more realistic and captivating. So, if you aim to take your audience on a journey, animation is the right medium for you.",{"type":98,"attrs":1232,"content":1233},{"level":168},[1234],{"text":1235,"type":59,"marks":1236},"Do you want your graphics to be the focus of your media?",[1237],{"type":68},{"type":55,"content":1239},[1240],{"text":1241,"type":59},"If you answered no, we suggest you opt for motion graphics.",{"type":55,"content":1243},[1244,1246,1250],{"text":1245,"type":59},"3D animations are made to captivate, and thus, they tend to steal the show. If you’re merely looking to enhance your pre-existing website or instructional video, ",{"text":1247,"type":59,"marks":1248},"keep things simple",[1249],{"type":68},{"text":1251,"type":59}," with a functional motion graphic.",{"type":98,"attrs":1253,"content":1254},{"level":168},[1255],{"text":1256,"type":59,"marks":1257},"Are you using your animated graphics to instruct or teach viewers?",[1258],{"type":68},{"type":55,"content":1260},[1261,1263,1267],{"text":1262,"type":59},"If you answered yes, we advise",{"text":1264,"type":59,"marks":1265}," incorporating motion graphics",[1266],{"type":68},{"text":1268,"type":59}," into your presentation, video, or image. Their simple nature makes them fantastic learning aids and visual cues.",{"type":76,"attrs":1270},{"id":78,"body":1271},[1272],{"_uid":1273,"emoji":34,"bgColor":47,"markdown":1274,"component":152},"i-720924ae-aa09-46b1-8425-b091536714c9","If you’re preparing an animated presentation, stand out from the crowd by including some captivating motion design.",{"type":98,"attrs":1276,"content":1277},{"level":168},[1278],{"text":1279,"type":59,"marks":1280},"Will your graphic be used for corporate branding purposes?",[1281],{"type":68},{"type":55,"content":1283},[1284],{"text":1285,"type":59},"If you answered no, then consider using animation. If you answered yes, it’s motion graphics for you.",{"type":55,"content":1287},[1288,1290,1294],{"text":1289,"type":59},"While the vivid and catchy nature of a cartoon or 3D object may be enticing, it can also be labeled as fantastical, distracting, or childlike, thereby making it ",{"text":1291,"type":59,"marks":1292},"unsuitable for certain projects",[1293],{"type":68},{"text":1295,"type":59}," or settings.",{"type":55,"content":1297},[1298,1300,1307],{"text":1299,"type":59},"That’s why we recommend using plain 2D graphics for a project that is rooted in professional settings such as an office, university, or informative website. You're probably already familiar with the ",{"text":1301,"type":59,"marks":1302},"2D corporate illustration style",[1303,1306],{"type":131,"attrs":1304},{"href":1305,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcorporate-illustrations",{"type":137},{"text":243,"type":59},{"type":55,"content":1309},[1310],{"text":1311,"type":59},"However, animation does have its place for some corporate purposes and can be particularly useful for training or when used in conjunction with motion graphics to make explainer videos.",{"type":76,"attrs":1313},{"id":78,"body":1314},[1315],{"src":1316,"_uid":1317,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FuGPXaDaNla0?feature=oembed","i-c91544cd-3070-4b9b-a436-51e9116fcc1c",{"type":98,"attrs":1319,"content":1320},{"level":100},[1321],{"text":1322,"type":59,"marks":1323},"Animation vs. motion graphics as a career",[1324],{"type":68},{"type":55,"content":1326},[1327,1329],{"text":1328,"type":59},"Hopefully, at this point in the article, you’ve realized that animation and motion design are different. So, it should be no surprise that they offe",{"text":1330,"type":59,"marks":1331},"r diverse and exciting career paths. ",[1332],{"type":68},{"type":55,"content":1334},[1335],{"text":1336,"type":59},"Here's a breakdown of some key roles and the skillsets needed to thrive in each:",{"type":98,"attrs":1338,"content":1339},{"level":168},[1340],{"text":1341,"type":59,"marks":1342},"Motion graphics careers",[1343],{"type":68},{"type":175,"content":1345},[1346,1381,1391],{"type":178,"content":1347},[1348],{"type":55,"content":1349},[1350,1358,1361,1363,1370,1372,1379],{"text":1351,"type":59,"marks":1352},"Motion graphics designer",[1353,1356,1357],{"type":131,"attrs":1354},{"href":1355,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fmotion-designer\u002F",{"type":68},{"type":137},{"text":325,"type":59,"marks":1359},[1360],{"type":68},{"text":1362,"type":59}," These artists create animated visuals for various purposes, like marketing videos, explainer videos, and title sequences. They require strong graphic design skills, an understanding of ",{"text":1364,"type":59,"marks":1365},"animation principles",[1366,1369],{"type":131,"attrs":1367},{"href":1368,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fprinciples-of-animation",{"type":137},{"text":1371,"type":59},", proficiency in motion graphics software, and the ability to communicate ideas visually so that they can bring graphic elements and ",{"text":1373,"type":59,"marks":1374},"any typography",[1375,1378],{"type":131,"attrs":1376},{"href":1377,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-animate-text\u002F",{"type":137},{"text":1380,"type":59}," to life.",{"type":178,"content":1382},[1383],{"type":55,"content":1384},[1385,1389],{"text":1386,"type":59,"marks":1387},"3D motion graphics artist:",[1388],{"type":68},{"text":1390,"type":59}," This role requires 3D software expertise to create and animate 3D models for motion graphics projects. Skills in lighting, texturing, and rendering are also essential.",{"type":178,"content":1392},[1393],{"type":55,"content":1394},[1395,1399,1401,1408],{"text":1396,"type":59,"marks":1397},"Kinetic typographer:",[1398],{"type":68},{"text":1400,"type":59}," Specialists in animating text, ",{"text":1402,"type":59,"marks":1403},"kinetic typographers",[1404,1407],{"type":131,"attrs":1405},{"href":1406,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fkinetic-typography\u002F",{"type":137},{"text":1409,"type":59}," create engaging and informative text-based animations. They require strong typography skills, an understanding of animation principles, and proficiency in motion graphics software.",{"type":98,"attrs":1411,"content":1412},{"level":168},[1413],{"text":1091,"type":59,"marks":1414},[1415],{"type":68},{"type":175,"content":1417},[1418,1428,1447,1465],{"type":178,"content":1419},[1420],{"type":55,"content":1421},[1422,1426],{"text":1423,"type":59,"marks":1424},"Animator (2D or 3D):",[1425],{"type":68},{"text":1427,"type":59}," Animators bring characters and objects to life with movement and expression. They require strong drawing\u002Fmodeling skills, an understanding of animation principles (timing, spacing, etc.), and the ability to collaborate effectively.",{"type":178,"content":1429},[1430],{"type":55,"content":1431},[1432,1436,1438,1445],{"text":1433,"type":59,"marks":1434},"Character designer:",[1435],{"type":68},{"text":1437,"type":59}," ",{"text":1439,"type":59,"marks":1440},"Character designers",[1441,1444],{"type":131,"attrs":1442},{"href":1443,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcharacter-design\u002F",{"type":137},{"text":1446,"type":59}," are responsible for creating characters' visual identities. They need impressive drawing skills, an understanding of anatomy and character development, and the ability to translate ideas into visually appealing characters.",{"type":178,"content":1448},[1449],{"type":55,"content":1450},[1451,1455,1456,1463],{"text":1452,"type":59,"marks":1453},"Storyboarding artist:",[1454],{"type":68},{"text":1437,"type":59},{"text":1457,"type":59,"marks":1458},"Storyboard animation artists",[1459,1462],{"type":131,"attrs":1460},{"href":1461,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fstoryboarding-in-animation\u002F",{"type":137},{"text":1464,"type":59}," visually map out the narrative flow of an animation project. They require storytelling skills, the ability to translate scripts into visuals, and a good understanding of filmmaking techniques.",{"type":178,"content":1466},[1467],{"type":55,"content":1468},[1469,1473],{"text":1470,"type":59,"marks":1471},"Concept artist:",[1472],{"type":68},{"text":1474,"type":59}," Concept artists set the visual tone for an animation project, creating initial sketches and paintings of characters, environments, and props. They need a strong imagination, a broad knowledge of design principles, and the ability to translate ideas into compelling visuals.",{"type":55,"content":1476},[1477,1479,1486,1487,1494],{"text":1478,"type":59},"Breaking into either of these careers can be tough if you don’t have the correct skillset. 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Any animation that ",{"text":1552,"type":59,"marks":1553},"reaches its purpose",[1554],{"type":68},{"text":1556,"type":59}," (education, information, entertainment, etc.) is a successful design.‍",{"type":55,"content":1558},[1559,1561,1567],{"text":1560,"type":59},"Ready to take your graphic design creations to the next level? ",{"text":1119,"type":59,"marks":1562},[1563,1566],{"type":131,"attrs":1564},{"href":1565,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Flinearity.io\u002Fget-started",{"type":137},{"text":1568,"type":59}," puts all the design tools you need in your hands, whether you prefer creating on Mac, iPad, or iPhone.",{"type":55,"content":1570},[1571,1576],{"text":1128,"type":59,"marks":1572},[1573,1575],{"type":131,"attrs":1574},{"href":1132,"uuid":134,"anchor":134,"target":135,"linktype":88},{"type":137},{"text":1577,"type":59}," removes the barrier between static design and animation. You can effortlessly add motion to your static graphics and create dynamic presentations, eye-catching marketing materials, or engaging announcement posts.",{"type":55,"content":1579},[1580,1582,1589],{"text":1581,"type":59},"Get started for free below, or check out our ",{"text":1583,"type":59,"marks":1584},"Pro and Org 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In 2026 it's used across advertising, social media, UI design, film, education, and broadcast, and has become one of the most in-demand skills in visual communication. This guide covers how motion design works, how it differs from traditional animation, and where it's used with real-world case studies from Dropbox, Duolingo, Spotify, and others.",{"type":55,"attrs":2835,"content":2836},{"textAlign":134},[2837,2839,2846],{"text":2838,"type":59},"There's ",{"text":2840,"type":59,"marks":2841},"fierce competition",[2842,2845],{"type":131,"attrs":2843},{"href":2844,"uuid":134,"anchor":134,"target":134,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fvideo-marketing-statistics\u002F",{"type":68},{"text":2847,"type":59}," for our attention. 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But let’s draw a clear distinction.",{"type":55,"attrs":2884,"content":2885},{"textAlign":134},[2886,2888,2894,2896,2902],{"text":2887,"type":59},"Animation, as a broader discipline, often refers to ",{"text":2889,"type":59,"marks":2890},"traditional animated films",[2891,2893],{"type":131,"attrs":2892},{"href":240,"uuid":134,"anchor":134,"target":134,"linktype":88},{"type":68},{"text":2895,"type":59}," where characters move through time and space to tell a story. In such traditional animations, ",{"text":2897,"type":59,"marks":2898},"characters",[2899,2901],{"type":131,"attrs":2900},{"href":1443,"uuid":134,"anchor":134,"target":134,"linktype":88},{"type":68},{"text":2903,"type":59}," and their emotions take center stage. ",{"type":76,"attrs":2905},{"id":2850,"body":2906},[2907],{"_uid":2908,"source":2909,"component":2910},"i-8ff947e1-511f-463b-90c6-372c52a37702","\u003Ciframe src=\"https:\u002F\u002Fgiphy.com\u002Fembed\u002FTF1754g0SHMxOgYiuN\" width=\"100%\" height=\"480\" frameborder=\"0\" class=\"giphy-embed\" allowfullscreen=\"\" >\u003C\u002Fiframe>","EmbedComponent",{"type":55,"attrs":2912,"content":2913},{"textAlign":134},[2914,2916,2922],{"text":2915,"type":59},"Motion design, on the other hand, has a different focus. It’s usually more abstract, aesthetic, or ",{"text":2917,"type":59,"marks":2918},"text-based",[2919,2921],{"type":131,"attrs":2920},{"href":1377,"uuid":134,"anchor":134,"target":134,"linktype":88},{"type":68},{"text":2923,"type":59},", and the primary goal is to deliver a message. Motion design often supports brand communication by transforming logos, typography, or other graphic elements into dynamic, eye-catching visuals. That’s why it’s so widely used in marketing, advertising, and explainer videos.",{"type":98,"attrs":2925,"content":2926},{"level":100,"textAlign":134},[2927],{"text":2928,"type":59,"marks":2929},"How motion design works",[2930],{"type":68},{"type":55,"attrs":2932,"content":2933},{"textAlign":134},[2934],{"text":2935,"type":59},"The workflow of motion design differs based on whether you're involved in the creation of the initial illustrations and assets or whether you'll receive these assets to work on.",{"type":55,"attrs":2937,"content":2938},{"textAlign":134},[2939,2941,2948],{"text":2940,"type":59},"In many situations, a graphic designer or illustrator will be the person who creates the initial ",{"text":2942,"type":59,"marks":2943},"static illustrations",[2944,2947],{"type":131,"attrs":2945},{"href":2946,"uuid":134,"anchor":134,"target":134,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-animate-a-picture\u002F",{"type":68},{"text":2949,"type":59},", which are called style frames. ",{"type":55,"attrs":2951,"content":2952},{"textAlign":134},[2953,2955,2960],{"text":2954,"type":59},"This can be done in most graphic design software, such as ",{"text":1119,"type":59,"marks":2956},[2957,2959],{"type":131,"attrs":2958},{"href":1123,"uuid":134,"anchor":134,"target":134,"linktype":88},{"type":68},{"text":2961,"type":59},", Adobe Photoshop, or Adobe Illustrator. These style frames are then given to a motion designer.",{"type":55,"attrs":2963,"content":2964},{"textAlign":134},[2965,2967,2973,2976,2978,2981,2987,2991],{"text":2966,"type":59},"The motion designer will bring these style frames into animation software like ",{"text":1128,"type":59,"marks":2968},[2969,2972],{"type":131,"attrs":2970},{"href":1132,"uuid":134,"anchor":134,"target":2971,"linktype":88},"_self",{"type":68},{"text":1437,"type":59,"marks":2974},[2975],{"type":68},{"text":2977,"type":59},"or",{"text":1437,"type":59,"marks":2979},[2980],{"type":68},{"text":1159,"type":59,"marks":2982},[2983,2986],{"type":131,"attrs":2984},{"href":2985,"uuid":134,"anchor":134,"target":2971,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fafter-effects-alternatives\u002F",{"type":68},{"text":2988,"type":59,"marks":2989},",",[2990],{"type":68},{"text":2992,"type":59}," where they can be adapted and animated.",{"type":76,"attrs":2994},{"id":2995,"body":2996},"0686199b-4748-422c-b78e-3ea135bb9c95",[2997,3000,3003],{"src":2998,"_uid":2999,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FQ4xOm0LCAv4","i-a300fd7e-567d-42ad-8d41-b5b081e30881",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":3001,"initial":3002,"component":156,"backgroundColor":157},"i-a885b62e-970a-4a92-b6f9-28215375cd78","20",{"_uid":3004,"title":3005,"button":3006,"component":94,"description":3014,"backgroundColor":508},"i-f33469c5-ab9b-4ef6-bccb-07148103cfb6","Get creative with our ready-to-use templates.",[3007],{"_uid":3008,"icon":34,"link":3009,"size":90,"text":3013,"type":92,"component":93},"ab7b38ee-2e64-47a2-9c70-f3143aa53e40",{"id":3010,"url":34,"linktype":3011,"fieldtype":89,"cached_url":3012},"c9ab75f3-365b-4843-87bb-1bc11b87bd47","story","templates\u002F","Explore our library","Linearity Move offers templates for every social media platform and use case you can think of.",{"type":55,"attrs":3016,"content":3017},{"textAlign":134},[3018,3020,3032],{"text":3019,"type":59},"For a complete guide to motion design tools, animation principles, file formats, and professional workflows — including how Linearity Curve and Move work together — the ",{"text":3021,"type":59,"marks":3022},"animation and motion design guide",[3023],{"type":131,"attrs":3024},{"href":3025,"uuid":3026,"anchor":134,"target":2971,"linktype":3011,"story":3027},"\u002Fguide\u002Fanimation-motion-design","a1f603f3-499c-45c2-a04c-16241db7b29d",{"name":3028,"id":3029,"uuid":3026,"slug":3030,"url":3031,"full_slug":3031,"_stopResolving":1094},"Animation motion design",168280330903911,"animation-motion-design","guide\u002Fanimation-motion-design",{"text":3033,"type":59}," covers the full landscape.",{"type":98,"attrs":3035,"content":3036},{"level":100,"textAlign":134},[3037],{"text":3038,"type":59,"marks":3039},"Uses of motion design",[3040],{"type":68},{"type":55,"attrs":3042,"content":3043},{"textAlign":134},[3044,3046,3052],{"text":3045,"type":59},"These are some of the main use cases for ",{"text":3047,"type":59,"marks":3048},"motion design",[3049],{"type":131,"attrs":3050},{"href":3051,"uuid":134,"anchor":134,"target":2971,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fbest-motion-graphic-examples\u002F",{"text":325,"type":59},{"type":98,"attrs":3054,"content":3055},{"level":168,"textAlign":134},[3056],{"text":3057,"type":59,"marks":3058},"Film title design",[3059],{"type":68},{"type":55,"attrs":3061,"content":3062},{"textAlign":134},[3063],{"text":3064,"type":59},"Film titles are a perfect example of motion design’s ability to elevate visuals. ",{"type":55,"attrs":3066,"content":3067},{"textAlign":134},[3068],{"text":3069,"type":59},"Motion design transforms simple text into an experience that sets the mood for the film.",{"type":98,"attrs":3071,"content":3073},{"level":3072,"textAlign":134},4,[3074,3078,3083],{"text":3075,"type":59,"marks":3076},"Case study: ",[3077],{"type":68},{"text":3079,"type":59,"marks":3080},"Se7en",[3081,3082],{"type":68},{"type":124},{"text":3084,"type":59,"marks":3085}," (1995)",[3086],{"type":68},{"type":76,"attrs":3088},{"id":2850,"body":3089},[3090],{"src":3091,"_uid":3092,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002F-BJkDyCdw0c","i-fbd7cd07-c5a1-4f5f-b5d8-b8dcf5c4d0c1",{"type":55,"attrs":3094,"content":3095},{"textAlign":134},[3096,3098,3102],{"text":3097,"type":59},"One example is the title design for the movie ",{"text":3099,"type":59,"marks":3100},"Se7en, ",[3101],{"type":124},{"text":3103,"type":59},"which set a new precedent for engaging viewers and improving narrative depth through motion design. ",{"type":55,"attrs":3105,"content":3106},{"textAlign":134},[3107],{"text":3108,"type":59},"The title sequence incorporates a series of disturbingly jittery, hand-edited shots of the antagonist, John Doe, performing various actions like meticulously inking words onto paper and removing fingerprints. ",{"type":55,"attrs":3110,"content":3111},{"textAlign":134},[3112,3114,3117,3123],{"text":3113,"type":59},"These visuals are intertwined with",{"text":1437,"type":59,"marks":3115},[3116],{"type":68},{"text":3118,"type":59,"marks":3119},"frantic kinetic typography",[3120,3122],{"type":131,"attrs":3121},{"href":1406,"uuid":134,"anchor":134,"target":134,"linktype":88},{"type":68},{"text":3124,"type":59}," that displays the names of the cast and crew. The sequence combines live-action footage, stop-motion photography, and cutting-edge digital effects (for the time) to create a sense of unease and foreboding.",{"type":98,"attrs":3126,"content":3127},{"level":168,"textAlign":134},[3128],{"text":3129,"type":59,"marks":3130},"Television, sports, and news programs",[3131],{"type":68},{"type":55,"attrs":3133,"content":3134},{"textAlign":134},[3135],{"text":3136,"type":59},"In the early days of television, shows typically opened with presenters introducing the program, often accompanied by jingles and basic animated graphics. ",{"type":55,"attrs":3138,"content":3139},{"textAlign":134},[3140],{"text":3141,"type":59},"Today, motion design plays a much larger role, transforming visual elements into engaging experiences. It’s even a key component in music video production.",{"type":55,"attrs":3143,"content":3144},{"textAlign":134},[3145],{"text":3146,"type":59},"News programs still use motion design. Think of the dynamic, animated logos at the start of their broadcasts and the news ticker motion graphics when reporting live from a location.",{"type":55,"attrs":3148,"content":3149},{"textAlign":134},[3150],{"text":3151,"type":59},"Sports shows also superimpose motion graphics to show game scores, leaderboards, and information for fans to follow the games more easily.",{"type":98,"attrs":3153,"content":3154},{"level":3072,"textAlign":134},[3155],{"text":3156,"type":59,"marks":3157},"Case study: ESPN’s SportsCenter rebrand (2014)",[3158],{"type":68},{"type":76,"attrs":3160},{"id":2850,"body":3161},[3162],{"src":3163,"_uid":3164,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002F5W72fwNeDT8","i-e0c97c84-8905-42dc-b260-1e6783305395",{"type":55,"attrs":3166,"content":3167},{"textAlign":134},[3168],{"text":3169,"type":59},"In 2014, ESPN undertook a comprehensive rebrand of its flagship program, SportsCenter, one of the most recognized sports news shows. ",{"type":55,"attrs":3171,"content":3172},{"textAlign":134},[3173],{"text":3174,"type":59},"This rebrand focused on integrating advanced motion design to enhance viewer engagement and modernize the show's presentation. ",{"type":55,"attrs":3176,"content":3177},{"textAlign":134},[3178],{"text":3179,"type":59},"The rebrand featured bold, animated typography and infographics that could be easily updated with the latest sports data. This approach ensured viewers received real-time information in a visually engaging format.",{"type":98,"attrs":3181,"content":3182},{"level":168,"textAlign":134},[3183],{"text":3184,"type":59,"marks":3185},"Animated logos",[3186],{"type":68},{"type":55,"attrs":3188,"content":3189},{"textAlign":134},[3190],{"text":3191,"type":59},"Animated logos are a powerful way to grab attention and make a logo more engaging.",{"type":55,"attrs":3193,"content":3194},{"textAlign":134},[3195],{"text":3196,"type":59},"Expressive motion graphics give a personified appeal to brands that would otherwise have been advertised as still images. This helps to build brand recognition and gives the company more personality.",{"type":98,"attrs":3198,"content":3199},{"level":3072,"textAlign":134},[3200],{"text":3201,"type":59,"marks":3202},"Case study: Google’s animated logo evolution",[3203],{"type":68},{"type":55,"attrs":3205,"content":3206},{"textAlign":134},[3207],{"text":3208,"type":59},"Google, known for its minimalist approach and forthright innovation, has used animated logos to engage users and communicate its brand identity creatively. ",{"type":55,"attrs":3210,"content":3211},{"textAlign":134},[3212],{"text":3213,"type":59},"Over the years, Google has introduced various animated versions of its logo, especially through its Google Doodles, to celebrate events, anniversaries, and achievements. ",{"type":55,"attrs":3215,"content":3216},{"textAlign":134},[3217,3219,3225],{"text":3218,"type":59},"These animations transform the familiar Google logo into a ",{"text":3220,"type":59,"marks":3221},"storytelling",[3222,3224],{"type":131,"attrs":3223},{"href":1461,"uuid":134,"anchor":134,"target":2971,"linktype":88},{"type":68},{"text":3226,"type":59}," tool that captures attention and conveys messages in a playful and impactful way.",{"type":76,"attrs":3228},{"id":2850,"body":3229},[3230],{"src":3231,"_uid":3232,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FXBfYPp6KF2g","i-af23d782-5666-48b1-bdc5-a93ebcdec282",{"type":98,"attrs":3234,"content":3235},{"level":168,"textAlign":134},[3236],{"text":455,"type":59,"marks":3237},[3238],{"type":68},{"type":55,"attrs":3240,"content":3241},{"textAlign":134},[3242],{"text":3243,"type":59},"Explainer motion graphics help describe concepts visually. They’re an excellent way to engage audiences and help them understand simple to complex ideas.",{"type":76,"attrs":3245},{"id":2850,"body":3246},[3247],{"_uid":3248,"source":3249,"component":2910},"i-b20dcf8f-a880-4014-a8cd-6ecb8a17cf95","\u003Ciframe src=\"https:\u002F\u002Fgiphy.com\u002Fembed\u002FSQifKEgHiofJDcb6ni\" width=\"100%\" height=\"400\" frameborder=\"0\" class=\"giphy-embed\" allowfullscreen=\"\" >\u003C\u002Fiframe>",{"type":55,"attrs":3251,"content":3252},{"textAlign":134},[3253],{"text":3254,"type":59},"An explainer video is usually accompanied by a narrator who talks to viewers through the motion graphics displayed on the screen.",{"type":98,"attrs":3256,"content":3257},{"level":3072,"textAlign":134},[3258],{"text":3259,"type":59,"marks":3260},"Case study: Dropbox’s explainer video relaunch",[3261],{"type":68},{"type":76,"attrs":3263},{"id":2850,"body":3264},[3265],{"src":3266,"_uid":3267,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002Fw4eTR7tci6A","i-580a2fe5-6054-4a6c-bfed-0028b45c37c4",{"type":55,"attrs":3269,"content":3270},{"textAlign":134},[3271],{"text":3272,"type":59},"In 2009, Dropbox, a cloud storage service, released an explainer video that played a pivotal role in the company's early user growth. ",{"type":55,"attrs":3274,"content":3275},{"textAlign":134},[3276],{"text":3277,"type":59},"At the time, cloud storage was a new and unfamiliar concept. Dropbox’s video used clean, flat animations and conversational narration to make cloud storage accessible, even to viewers with no prior knowledge.",{"type":55,"attrs":3279,"content":3280},{"textAlign":134},[3281],{"text":3282,"type":59},"The video's success highlighted the effectiveness of motion design in making complex technology accessible and engaging to a broad audience.",{"type":98,"attrs":3284,"content":3285},{"level":168,"textAlign":134},[3286],{"text":3287,"type":59,"marks":3288},"Education",[3289],{"type":68},{"type":55,"attrs":3291,"content":3292},{"textAlign":134},[3293],{"text":3294,"type":59},"Motion design is a game-changer for education, much like its role in explainer videos.",{"type":55,"attrs":3296,"content":3297},{"textAlign":134},[3298],{"text":3299,"type":59},"By combining visual language that resonates with children or students with the essential information they need to learn, motion design can craft engaging and dynamic learning experiences that enhance the overall quality of education.",{"type":98,"attrs":3301,"content":3302},{"level":3072,"textAlign":134},[3303],{"text":3304,"type":59,"marks":3305},"Case study: Khan Academy’s use of motion design in educational content",[3306],{"type":68},{"type":76,"attrs":3308},{"id":2850,"body":3309},[3310],{"src":3311,"_uid":3312,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FKO6H6pMpmCE","i-3a5993d1-3066-4a5f-aced-9726deddac7b",{"type":55,"attrs":3314,"content":3315},{"textAlign":134},[3316],{"text":3317,"type":59},"Khan Academy, a non-profit educational organization, provides free online education to students worldwide. Its educational videos often feature motion graphics, including animated diagrams, illustrations, and text, to accompany the instructors' voice-over explanations. ",{"type":55,"attrs":3319,"content":3320},{"textAlign":134},[3321],{"text":3322,"type":59},"The motion design elements illustrate concepts and break down complicated ideas into manageable, visually engaging pieces of information.",{"type":76,"attrs":3324},{"id":2995,"body":3325},[3326],{"_uid":3327,"title":3328,"button":3329,"component":94,"description":3338,"backgroundColor":3339},"i-ae4d7b22-a99f-4694-ac6b-f6eaf2f607c6","Jumpstart your ideas with Linearity Move",[3330],{"_uid":3331,"icon":34,"link":3332,"size":90,"text":91,"type":92,"component":93},"63963c9b-dff0-4e71-a8ac-37d9c65eb6a9",{"id":3333,"url":34,"linktype":3011,"fieldtype":89,"cached_url":3334,"story":3335},"11ae4382-cb78-4cd7-8a2e-7a3849ab3cd8","download",{"name":3336,"id":3337,"uuid":3333,"slug":3334,"url":3334,"full_slug":3334,"_stopResolving":1094},"App download page",485643018,"Take your animations to the next level.\n\n","purple",{"type":98,"attrs":3341,"content":3342},{"level":168,"textAlign":134},[3343],{"text":3344,"type":59,"marks":3345},"Social media",[3346],{"type":68},{"type":55,"attrs":3348,"content":3349},{"textAlign":134},[3350],{"text":3351,"type":59},"Motion design is everywhere on social media, and for good reason — it’s one of the most effective ways to capture attention and engage audiences.",{"type":55,"attrs":3353,"content":3354},{"textAlign":134},[3355,3357,3364],{"text":3356,"type":59},"Static images and ",{"text":3358,"type":59,"marks":3359},"content on social media",[3360,3363],{"type":131,"attrs":3361},{"href":3362,"uuid":134,"anchor":134,"target":134,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fsocial-media-post-design\u002F",{"type":68},{"text":3365,"type":59}," are far less popular and get shared at a much lower rate than moving and dynamic content. Motion design also enhances video footage to help bring across a message. 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Previously, many animated elements on websites were embedded videos, but now you can achieve complex and interactive motion graphics using code alone.",{"type":98,"attrs":3578,"content":3579},{"level":3072,"textAlign":134},[3580],{"text":3581,"type":59,"marks":3582},"Case study: Airbnb’s website animation",[3583],{"type":68},{"type":76,"attrs":3585},{"id":2850,"body":3586},[3587],{"src":3588,"_uid":3589,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FEKaHDu5ebqg","i-db958fa1-3791-422e-92e6-1999dfdaef50",{"type":55,"attrs":3591,"content":3592},{"textAlign":134},[3593],{"text":3594,"type":59},"Airbnb, a popular platform for booking accommodations, utilized CSS and JavaScript to embed motion graphics and interactive elements directly into its website, moving away from the reliance on embedded videos for animation.",{"type":55,"attrs":3596,"content":3597},{"textAlign":134},[3598],{"text":3599,"type":59},"Airbnb reported increased engagement metrics on the website, with users spending more time exploring listings and a higher click-through rate (CTR) to booking pages.",{"type":98,"attrs":3601,"content":3602},{"level":100,"textAlign":134},[3603],{"text":3604,"type":59,"marks":3605},"The future of motion design",[3606],{"type":68},{"type":55,"attrs":3608,"content":3609},{"textAlign":134},[3610],{"text":3611,"type":59},"Motion design is more prevalent than ever — and the barrier to entry has dropped significantly. Tools like Linearity Move make it possible for graphic designers and marketers to produce professional motion graphics without deep animation experience. The workflow is straightforward: design static assets in Linearity Curve, bring them into Move, add keyframes and timing on the timeline, and export as MP4 for social media or Lottie for web and app use.",{"type":55,"attrs":3613,"content":3614},{"textAlign":134},[3615,3617,3622],{"text":3616,"type":59},"If you're building motion design skills or integrating animation into your team's workflow, the ",{"text":3021,"type":59,"marks":3618},[3619],{"type":131,"attrs":3620},{"href":3025,"uuid":3026,"anchor":134,"target":2971,"linktype":3011,"story":3621},{"name":3028,"id":3029,"uuid":3026,"slug":3030,"url":3031,"full_slug":3031,"_stopResolving":1094},{"text":3623,"type":59}," is the practical starting point — covering principles, tools, formats, and step-by-step workflows for every level.",{"type":55,"attrs":3625,"content":3626},{"textAlign":134},[3627,3629,3634],{"text":3628,"type":59},"With ",{"text":1128,"type":59,"marks":3630},[3631,3633],{"type":131,"attrs":3632},{"href":1132,"uuid":134,"anchor":134,"target":134,"linktype":88},{"type":68},{"text":3635,"type":59},", you don't need in-depth animation knowledge to start creating your own motion graphics.",{"type":55,"attrs":3637,"content":3638},{"textAlign":134},[3639,3641,3649],{"text":3640,"type":59},"Ready to try new and innovative motion design software? ",{"text":3642,"type":59,"marks":3643},"Download Linearity Move for free",[3644,3648],{"type":131,"attrs":3645},{"href":3646,"uuid":3333,"anchor":134,"target":2971,"linktype":3011,"story":3647},"\u002Fdownload",{"name":3336,"id":3337,"uuid":3333,"slug":3334,"url":3334,"full_slug":3334,"_stopResolving":1094},{"type":68},{"text":243,"type":59},{"type":76,"attrs":3651},{"id":2850,"body":3652},[3653],{"_uid":3654,"image":3655,"title":828,"button":3662,"component":833,"description":834},"i-893fd413-ba74-4af0-bad7-fb803c863791",[3656],{"_uid":3657,"image":3658,"imageAlt":2859,"component":39},"d93dece8-4f27-45f4-bc88-f775ec145d7c",{"id":3659,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":3660,"copyright":34,"fieldtype":36,"meta_data":3661,"is_external_url":16},17038841,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F688x488\u002F227fdf4e1c\u002Fsnippet-banner-image.png",{},[3663],{"_uid":3664,"icon":34,"link":3665,"size":90,"text":91,"type":92,"component":93},"44c3765a-2d07-4996-8a8c-788a876bcf90",{"id":34,"url":87,"linktype":88,"fieldtype":89,"cached_url":87},{"type":98,"attrs":3667,"content":3668},{"level":100,"textAlign":134},[3669],{"text":3670,"type":59,"marks":3671},"Frequently asked questions",[3672],{"type":68},{"type":76,"attrs":3674},{"id":2850,"body":3675},[3676],{"_uid":3677,"component":1609,"questions":3678},"i-674bf6e1-333f-41fa-bb7c-b7af39f6de7c",[3679,3700,3716,3732,3748],{"name":3680,"created_at":3681,"published_at":3682,"updated_at":3683,"id":3684,"uuid":3685,"content":3686,"slug":3692,"full_slug":3693,"sort_by_date":134,"position":3694,"tag_list":3695,"is_startpage":16,"parent_id":3696,"meta_data":134,"group_id":3697,"first_published_at":3698,"release_id":134,"lang":1636,"path":134,"alternates":3699,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Can motion design improve website experience?","2024-10-03T08:11:29.724Z","2024-12-09T16:19:15.000Z","2024-10-03T08:11:39.986Z",557897549,"5864cc7c-fc92-4c2c-972a-5b1f092c93b4",{"_uid":3687,"title":3680,"answer":3688,"category":3689,"component":3690,"readMoreLink":3691,"hideFromFaqPage":16,"showReadMoreLink":16},"ec6de994-2240-469b-b24e-1954c3c1b0f5","Absolutely. 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Knowledge of coding languages like HTML, CSS, and JavaScript for web-based animations is beneficial.",{"id":34,"url":34,"linktype":3011,"fieldtype":89,"cached_url":34},"what-skills-are-required-to-become-a-motion-designer","faq\u002Fblog-faqs\u002Fwhat-skills-are-required-to-become-a-motion-designer",-1640,[],"5be706bd-6f86-46cb-b57b-3780ba2c3285",[],{"name":3717,"created_at":3718,"published_at":3682,"updated_at":3719,"id":3720,"uuid":3721,"content":3722,"slug":3726,"full_slug":3727,"sort_by_date":134,"position":3728,"tag_list":3729,"is_startpage":16,"parent_id":3696,"meta_data":134,"group_id":3730,"first_published_at":3698,"release_id":134,"lang":1636,"path":134,"alternates":3731,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"How does motion design differ from traditional animation?","2024-10-03T08:12:09.523Z","2024-10-03T08:12:20.357Z",557897729,"272514a2-36cf-4579-9b1b-92a2e9cd038b",{"_uid":3723,"title":3717,"answer":3724,"category":3689,"component":3690,"readMoreLink":3725,"hideFromFaqPage":16,"showReadMoreLink":16},"16e173c8-c83d-4abf-b8c0-05e019e793a3","While traditional animation often focuses on storytelling and character movement, motion design primarily enhances graphic elements in a shorter format. \n\nMotion design is typically more integrated with technology and digital platforms, serving functional and aesthetic purposes.",{"id":34,"url":34,"linktype":3011,"fieldtype":89,"cached_url":34},"how-does-motion-design-differ-from-traditional-animation","faq\u002Fblog-faqs\u002Fhow-does-motion-design-differ-from-traditional-animation",-1650,[],"0d355195-6898-43d5-b6ed-4d582a76cc92",[],{"name":3733,"created_at":3734,"published_at":3682,"updated_at":3735,"id":3736,"uuid":3737,"content":3738,"slug":3742,"full_slug":3743,"sort_by_date":134,"position":3744,"tag_list":3745,"is_startpage":16,"parent_id":3696,"meta_data":134,"group_id":3746,"first_published_at":3698,"release_id":134,"lang":1636,"path":134,"alternates":3747,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"What tools do motion designers use?","2024-10-03T08:12:28.225Z","2024-10-03T08:12:38.794Z",557897730,"6f6b5544-71ca-4abc-9156-4e145956dbb3",{"_uid":3739,"title":3733,"answer":3740,"category":3689,"component":3690,"readMoreLink":3741,"hideFromFaqPage":16,"showReadMoreLink":16},"d6933c60-ff6c-4757-b528-cd4ff541759c","Motion designers create graphics and animations using various tools, including Linearity Move, Adobe After Effects, Cinema 4D, and more. \n\nFor web animations, tools like Adobe Animate, Webflow, or direct coding with CSS and JavaScript are also 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You can zoom in on this preview screen to see all the details.\n- Tap the “Use Template” button to open it in the Editor.\n\n**How to edit Linearity Templates**\n\nIt’s important to remember that all the elements within our templates are fully customizable, so feel free to use as much or as little of the already existing layout, colors, fonts, images, and shapes as desired.\n\nChange up the colors, add your own message with the Text Tool, and swap out any images with your won.\n\nYou can also tap into other intuitive features, such as [**AI backgrounds**](\u002Ffeatures\u002Fai-backgrounds),[ ](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fai-backgrounds\u002F)the [**Brush Tool**](\u002Ffeatures\u002Fbrush-tool), [**Pen Tool**](\u002Ffeatures\u002Fpen-tool), [**Shape Builder**](\u002Ffeatures\u002Fshape-builder), [**Auto Trace**,](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fauto-trace) and more to add even more personal touches to each template.\n\nIn Linearity Move you can also use [**Auto animate**](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fauto-animate\u002F), [**GIF export**](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fgif-export), Animation presets and [**Design and animate mode**](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fdesign-vs-animate-mode\u002F)[.](\u002Ffeatures\u002Fdesign-vs-animate-mode) Let our templates be the starting point for your limitless creativity!\n\n**Don't have Linearity Curve or Move yet?** Quickly download them to start using templates. 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You stay in control.",{"type":55,"attrs":7380,"content":7381},{"textAlign":134},[7382],{"type":6174,"attrs":7383},{"id":7384,"alt":34,"src":7385,"title":34,"source":34,"copyright":34,"meta_data":7386},210040359725461,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1588x1080\u002Fc1e0dd08f7\u002Fimage-generation.gif",{},{"type":98,"attrs":7388,"content":7389},{"level":100,"textAlign":134},[7390],{"text":7391,"type":59},"How to generate an image with AI",{"type":98,"attrs":7393,"content":7394},{"level":168,"textAlign":134},[7395],{"text":7396,"type":59},"1. Start with the purpose",{"type":55,"attrs":7398,"content":7399},{"textAlign":134},[7400],{"text":7401,"type":59},"Before describing the scene, decide what the image needs to do. A homepage hero, square social post, product announcement and email banner all need different compositions. 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