[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"en\u002Fblog\u002Fsnapchat-size-guide":3,"en\u002Fsettings-page":2606,"blog-what-to-read-next-section":4515},{"content":4,"full_slug":2602,"id":2603,"name":1657,"path":134,"published_at":2604,"uuid":2605},{"tag":5,"_uid":1649,"image":1650,"title":1657,"author":1658,"widget":1685,"bgColor":47,"content":1687,"noIndex":16,"noFollow":16,"wistiaId":34,"component":1618,"thumbnail":2594,"youtubeId":34,"meta_image":2596,"meta_title":2599,"page_title":34,"description":34,"publishedDate":2600,"hideFromSitemap":16,"meta_description":2601},[6],{"name":7,"created_at":8,"published_at":9,"updated_at":10,"id":11,"uuid":12,"content":13,"slug":1641,"full_slug":1642,"sort_by_date":134,"position":1643,"tag_list":1644,"is_startpage":16,"parent_id":1645,"meta_data":134,"group_id":1646,"first_published_at":1647,"release_id":134,"lang":1636,"path":134,"alternates":1648,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Design resources","2024-08-26T14:09:52.108Z","2025-02-12T14:24:10.265Z","2025-02-12T14:24:10.293Z",540222543,"6e82c4b3-844d-4c3a-a799-56939bc2843d",{"_uid":14,"title":15,"noIndex":16,"noFollow":16,"component":17,"reference":18,"meta_image":1638,"meta_title":34,"page_title":34,"description":1628,"illustration":1640,"hideFromSitemap":16,"meta_description":34},"e44b1a0b-2afa-4abe-a1fe-37c6a104cf23"," Design resources",false,"BlogCategoryOverviewPage",{"name":19,"created_at":20,"published_at":21,"updated_at":22,"id":23,"uuid":24,"content":25,"slug":1629,"full_slug":1630,"sort_by_date":134,"position":1631,"tag_list":1632,"is_startpage":16,"parent_id":1633,"meta_data":134,"group_id":1634,"first_published_at":1635,"release_id":134,"lang":1636,"path":134,"alternates":1637,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Your next career move: motion graphics vs. animation","2024-09-30T06:45:42.528Z","2026-09-05T00:16:24.094Z","2026-09-05T00:16:24.122Z",555448743,"f0ff000f-00e4-4457-ae55-997ca7312e7c",{"tag":26,"_uid":28,"image":29,"title":19,"author":40,"widget":42,"bgColor":47,"content":48,"noIndex":16,"noFollow":16,"wistiaId":34,"component":1618,"thumbnail":1619,"youtubeId":34,"meta_image":1623,"meta_title":1626,"page_title":34,"description":34,"publishedDate":1627,"hideFromSitemap":16,"meta_description":1628},[27,12],"3788f72d-65c4-4ad7-8c18-e17dc82f2b2e","a8e1a7cf-37e0-4551-aea1-db9befd460bb",[30],{"_uid":31,"image":32,"imageAlt":38,"component":39},"62e34335-8a79-43ca-adbb-08db9dd6b080",{"id":33,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":35,"copyright":34,"fieldtype":36,"meta_data":37,"is_external_url":16},17475438,"","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fx\u002F62e79781c4\u002Fmotion-graphics-vs-animation-newblogcover.avif","asset",{},"Linearity","Image",[41],"0f5fe757-eb31-437c-80a1-926f913f8ca3",{"id":43,"alt":44,"name":34,"focus":34,"title":44,"source":34,"filename":45,"copyright":34,"fieldtype":36,"meta_data":46,"is_external_url":16},18932106,"Your next career move: motion graphics vs. animation | Linearity","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F31598723af\u002Fmotion-graphics-vs-animation_widget.png",{},"decor-salmon",[49],{"_uid":50,"content":51,"component":1617},"d1ae1e07-2065-4a2c-b2db-d64c001ad978",{"type":52,"content":53},"doc",[54,60,71,75,97,106,110,146,162,166,174,216,223,254,261,294,300,330,334,341,360,371,381,387,394,404,474,481,485,495,514,523,554,561,569,573,577,584,606,616,622,629,639,645,652,668,681,692,699,714,725,731,738,766,785,795,801,808,816,835,842,852,862,868,875,884,888,896,900,907,921,928,935,945,954,958,968,975,982,998,1002,1006,1013,1095,1102,1112,1160,1171,1178,1188,1195,1199,1216,1220,1231,1238,1242,1252,1259,1269,1275,1282,1286,1296,1308,1312,1318,1325,1333,1337,1344,1410,1416,1475,1496,1506,1513,1540,1547,1557,1569,1578,1590],{"type":55,"content":56},"paragraph",[57],{"text":58,"type":59},"Whether you’re a seasoned player in the creative industry or a savvy business owner interested in elevating your brand's advertising, motion graphics, and animation are techniques you can use to take your practice to the next level.","text",{"type":55,"content":61},[62,64,69],{"text":63,"type":59},"However, before you can do that, it’s important to ",{"text":65,"type":59,"marks":66},"understand the difference",[67],{"type":68},"bold",{"text":70,"type":59}," between each technique. That way, you can pinpoint the method best for you and use it to deliver a killer end product.",{"type":55,"content":72},[73],{"text":74,"type":59},"Ready to get started? Let’s run through the key differences between these two popular types of animation.",{"type":76,"attrs":77},"blok",{"id":78,"body":79},"9d7b30a1-76d0-4568-93c1-ffa19ae4a8b3",[80],{"_uid":81,"title":82,"button":83,"component":94,"description":95,"backgroundColor":96},"i-dcfadd96-037d-4f5d-ad70-ffc0e2a1c84d","Jumpstart your ideas with Linearity Curve\n",[84],{"_uid":85,"icon":34,"link":86,"size":90,"text":91,"type":92,"component":93},"e5e02788-07cf-4d00-8e8a-93084414d9ff",{"id":34,"url":87,"linktype":88,"fieldtype":89,"cached_url":87},"https:\u002F\u002Fwww.linearity.io\u002Fget-started","url","multilink","medium","Get Started","whiteFill","BaseButton","BlogComponentCta","Take your designs to the next level.\n\n","orange",{"type":98,"attrs":99,"content":101},"heading",{"level":100},2,[102],{"text":103,"type":59,"marks":104},"Historical context: the rise of animation and motion graphics",[105],{"type":68},{"type":55,"content":107},[108],{"text":109,"type":59},"The desire to capture movement and bring life to still images stretches back centuries, with early examples like the flip book (1800s).",{"type":55,"content":111},[112,114,118,120,125,127,138,140,144],{"text":113,"type":59},"The birth of animation as we know it began with the invention of celluloid film in the ",{"text":115,"type":59,"marks":116},"late 19th century",[117],{"type":68},{"text":119,"type":59},". Pioneers like Winsor McCay (",{"text":121,"type":59,"marks":122},"Gertie the Dinosaur",[123],{"type":124},"italic",{"text":126,"type":59},", 1914) and ",{"text":128,"type":59,"marks":129},"Walt Disney",[130,136],{"type":131,"attrs":132},"link",{"href":133,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fa-brief-history-of-disney",null,"_blank",{"type":137},"underline",{"text":139,"type":59}," (",{"text":141,"type":59,"marks":142},"Snow White and the Seven Dwarfs",[143],{"type":124},{"text":145,"type":59},", 1937) established hand-drawn animation as a dominant storytelling medium.",{"type":76,"attrs":147},{"id":78,"body":148},[149,153,158],{"_uid":150,"emoji":34,"bgColor":47,"markdown":151,"component":152},"i-8e5a1955-6035-4b79-b808-a082b7abcc6d","Motion graphics, on the other hand, emerged as a field much later, heavily influenced by technological 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revolution",[319,322,323],{"type":131,"attrs":320},{"href":321,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcomputer-animation\u002F",{"type":68},{"type":137},{"text":325,"type":59,"marks":326},":",[327],{"type":68},{"text":329,"type":59}," The arrival of powerful computers in the late 20th century opened doors for sophisticated 3D motion graphics and visual effects, further solidifying motion graphics as a distinct field.",{"type":55,"content":331},[332],{"text":333,"type":59},"Today, animation and motion graphics co-exist and often complement each other. But what are the two different techniques? How do they differ? Are they similar in any way? Keep reading to find out.",{"type":98,"attrs":335,"content":336},{"level":100},[337],{"text":338,"type":59,"marks":339},"What's motion graphics?",[340],{"type":68},{"type":55,"content":342},[343,345,349,351,358],{"text":344,"type":59},"This is a small",{"text":346,"type":59,"marks":347}," subset of animation",[348],{"type":68},{"text":350,"type":59}," that makes previously static images more dynamic. It deals almost exclusively with 2D graphics and ",{"text":352,"type":59,"marks":353},"2D graphic software",[354,357],{"type":131,"attrs":355},{"href":356,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002F2d-animation-software\u002F",{"type":137},{"text":359,"type":59},". ",{"type":55,"content":361},[362,369],{"text":363,"type":59,"marks":364},"Creating motion graphics",[365,368],{"type":131,"attrs":366},{"href":367,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-make-motion-graphics\u002F",{"type":137},{"text":370,"type":59}," enhances the visual impact of an otherwise lifeless image, it doesn’t do anything to further its narrative or give it one at all.",{"type":55,"content":372},[373,375,379],{"text":374,"type":59},"For example, do you know when you’re shopping online that a quick buy option appears on screen? Or when a static banner pauses when you hover over it? That’s motion graphics. It’s a ",{"text":376,"type":59,"marks":377},"simple, effective, and widely used ",[378],{"type":68},{"text":380,"type":59},"part of media that millions of people use or encounter every single day.",{"type":76,"attrs":382},{"id":78,"body":383},[384],{"_uid":385,"emoji":34,"bgColor":47,"markdown":386,"component":152},"i-b2e794be-3d69-4324-8730-a925eb630d86","Looking for the secret sauce to motion design? Check out our toolbox of [motion graphics resources](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fmotion-design-resources\u002F) every professional designer needs.",{"type":98,"attrs":388,"content":389},{"level":100},[390],{"text":391,"type":59,"marks":392},"10 examples of motion graphics",[393],{"type":68},{"type":55,"content":395},[396,398,402],{"text":397,"type":59},"Despite being one of the most popular animation modes, it’s often hard to spot. 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However, it’s also an umbrella term that categorizes the ",{"text":490,"type":59,"marks":491},"whole field of moving imagery",[492],{"type":68},{"text":494,"type":59},", including everything from cartoons and typography to motion graphics itself.",{"type":76,"attrs":496},{"id":78,"body":497},[498,509,511],{"_uid":499,"title":500,"button":501,"component":94,"description":507,"backgroundColor":508},"i-1df1fdfe-9f7c-4b6c-b041-705763f9f80d","Transform Your ideas into animations",[502],{"_uid":503,"icon":34,"link":504,"size":90,"text":506,"type":92,"component":93},"773c6fef-c7b4-4ef8-89f5-a0f4568ec5b5",{"id":34,"url":505,"linktype":88,"fieldtype":89,"cached_url":505},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Ftutorials\u002Fworkshops\u002Fcreate-your-first-animation-with-linearity-move\u002F","Start tutorial","Linearity Move is perfect for beginners and professionals alike. Make your first animation with Move.\n\n","green",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":510,"initial":155,"component":156,"backgroundColor":157},"i-46896377-e31f-4820-8b07-cd14883b5636",{"_uid":512,"emoji":34,"bgColor":47,"markdown":513,"component":152},"i-03f6b4f7-034e-484a-8286-69ed73f22cbc","Think of animation as an all-encompassing umbrella that includes multiple motion graphic design styles.",{"type":55,"content":515},[516],{"text":517,"type":59,"marks":518},"This means that while motion graphics may always fall under the umbrella of animation, animation doesn’t always exclusively mean motion graphics—get it?",[519],{"type":520,"attrs":521},"textStyle",{"color":522},"#111717",{"type":76,"attrs":524},{"id":78,"body":525},[526],{"_uid":527,"cards":528,"component":553},"i-cdf7e245-d38a-4525-bca2-17312925105b",[529,542],{"_uid":530,"image":531,"button":535,"component":541},"3316bcc3-0742-4b40-a4aa-58671fe2e4b4",{"id":532,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":533,"copyright":34,"fieldtype":36,"meta_data":534,"is_external_url":16},17475474,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F574x1020\u002F6ea7be6791\u002Ffilters_format-webp-_quality-75-1.webp",{},[536],{"_uid":537,"icon":34,"link":538,"size":90,"text":540,"type":92,"component":93},"800bb715-4fac-4066-bc3b-57c2987c165b",{"id":34,"url":539,"linktype":88,"fieldtype":89,"cached_url":539},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fanimated-templates\u002Fillustrated-vector-agency-ideas-ad\u002F","Get this template","BlogTwoColumnTemplatesItem",{"_uid":543,"image":544,"button":548,"component":541},"b43dae9f-5c33-423f-93fd-d66efd5d0294",{"id":545,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":546,"copyright":34,"fieldtype":36,"meta_data":547,"is_external_url":16},17475473,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1019x1020\u002Fd881951188\u002Ffilters_format-webp-_quality-75-2.webp",{},[549],{"_uid":550,"icon":34,"link":551,"size":90,"text":540,"type":92,"component":93},"78651033-1ec1-47b5-a7c7-92405374d872",{"id":34,"url":552,"linktype":88,"fieldtype":89,"cached_url":552},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fanimated-templates\u002Fcreative-agency-showreel\u002F","BlogTwoColumnTemplates",{"type":98,"attrs":555,"content":556},{"level":100},[557],{"text":558,"type":59,"marks":559},"5 styles of animation",[560],{"type":68},{"type":55,"content":562},[563,565],{"text":564,"type":59},"Under the umbrella of animation, there are ",{"text":566,"type":59,"marks":567},"five main styles.",[568],{"type":68},{"type":55,"content":570},[571],{"text":572,"type":59},"Each one has different costs, uses, and requirements, and together, they are responsible for the entire world of graphics that we know, love, and use today.",{"type":55,"content":574},[575],{"text":576,"type":59},"Here are the five types of animation techniques.",{"type":98,"attrs":578,"content":579},{"level":168},[580],{"text":581,"type":59,"marks":582},"1. Traditional animation",[583],{"type":68},{"type":55,"content":585},[586,588,592,594,598,600,604],{"text":587,"type":59},"Are you familiar with ",{"text":589,"type":59,"marks":590},"Tarzan ",[591],{"type":124},{"text":593,"type":59},"(1999)? ",{"text":595,"type":59,"marks":596},"The Lion King ",[597],{"type":124},{"text":599,"type":59},"(1994)? ",{"text":601,"type":59,"marks":602},"Pinocchio ",[603],{"type":124},{"text":605,"type":59},"(1940)? Well, those are all made using traditional animation methods.",{"type":55,"content":607},[608,610,614],{"text":609,"type":59},"Traditional animation is a technique in which each frame is ",{"text":611,"type":59,"marks":612},"drawn by hand",[613],{"type":68},{"text":615,"type":59},". It can also be known as hand-drawn animation or cel animation, and until the age of computer animation, it was the dominant type of animation used in cinema.",{"type":76,"attrs":617},{"id":78,"body":618},[619],{"src":620,"_uid":621,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002Fie53R2HEZ6g?feature=oembed","i-6643561a-5b94-41a8-b409-0a1dd6f72828",{"type":98,"attrs":623,"content":624},{"level":168},[625],{"text":626,"type":59,"marks":627},"2. Motion graphics",[628],{"type":68},{"type":55,"content":630},[631,633,637],{"text":632,"type":59},"As explained above, this is a subgenre of animation that turns a ",{"text":634,"type":59,"marks":635},"still image into a moving one.",[636],{"type":68},{"text":638,"type":59}," However, the image rarely has a story or an emotive edge.",{"type":76,"attrs":640},{"id":78,"body":641},[642],{"src":643,"_uid":644,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FBR5IuoxNJUU?start=3&feature=oembed","i-93aca940-ed35-4c93-a9da-2565963e1111",{"type":98,"attrs":646,"content":647},{"level":168},[648],{"text":649,"type":59,"marks":650},"3. Stop motion animation",[651],{"type":68},{"type":55,"content":653},[654,656,660,662,666],{"text":655,"type":59},"This ",{"text":657,"type":59,"marks":658},"frame-by-frame",[659],{"type":68},{"text":661,"type":59}," movement of objects and figures creates an ",{"text":663,"type":59,"marks":664},"illusion of fluid movement",[665],{"type":68},{"text":667,"type":59},". This manual technique allows for any kind of physical item to star in a picture, as long as it keeps still, of course.",{"type":55,"content":669},[670,672,679],{"text":671,"type":59},"Though incredibly delicate and time-consuming, ",{"text":673,"type":59,"marks":674},"stop motion animation",[675,678],{"type":131,"attrs":676},{"href":677,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fstop-motion\u002F",{"type":137},{"text":680,"type":59}," is a popular and beautiful art form. ",{"type":76,"attrs":682},{"id":78,"body":683},[684,687,689],{"_uid":685,"emoji":34,"bgColor":47,"markdown":686,"component":152},"i-d920a233-4196-4e03-83fe-97365df2b56c","It was the style championed in films such as *Fantastic Mr. Fox* (2009) and *Coraline* (2009)",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":688,"initial":155,"component":156,"backgroundColor":157},"i-0ff5e3d7-6f9a-4311-9541-cfd45348ae7d",{"src":690,"_uid":691,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002Fn2igjYFojUo?feature=oembed","i-95568d25-63cb-4a2f-8093-cc28f130439a",{"type":98,"attrs":693,"content":694},{"level":168},[695],{"text":696,"type":59,"marks":697},"4. 2D animation",[698],{"type":68},{"type":55,"content":700},[701,708,710],{"text":702,"type":59,"marks":703},"Animating in 2D",[704,707],{"type":131,"attrs":705},{"href":706,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002F2d-animation\u002F",{"type":137},{"text":709,"type":59}," is probably the most common style of animation and refers to two-dimensional graphics that are rapidly sequenced to create the ",{"text":711,"type":59,"marks":712},"illusion of lifelike movement.",[713],{"type":68},{"type":55,"content":715},[716,718,724],{"text":717,"type":59},"Graphics drawn by hand are often categorized as traditional animation. But they can also be produced using ",{"text":719,"type":59,"marks":720},"animation software",[721,723],{"type":131,"attrs":722},{"href":356,"uuid":134,"anchor":134,"target":135,"linktype":88},{"type":137},{"text":243,"type":59},{"type":76,"attrs":726},{"id":78,"body":727},[728],{"src":729,"_uid":730,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002F2tC2Q2xphRQ?start=2&feature=oembed","i-8bf7f3d2-5ad9-4f83-88d3-5604874fef73",{"type":98,"attrs":732,"content":733},{"level":168},[734],{"text":735,"type":59,"marks":736},"5. 3D animation",[737],{"type":68},{"type":55,"content":739},[740,742,746,748,752,754,758,760,764],{"text":741,"type":59},"This refers to graphics modeled in a ",{"text":743,"type":59,"marks":744},"three-dimensional virtual environment",[745],{"type":68},{"text":747,"type":59}," and then animated. It’s the most-used style in the animation industry today, and it has inspired movies such as ",{"text":749,"type":59,"marks":750},"Toy Story ",[751],{"type":124},{"text":753,"type":59},"(1995), ",{"text":755,"type":59,"marks":756},"Monsters Inc. ",[757],{"type":124},{"text":759,"type":59},"(2001), and ",{"text":761,"type":59,"marks":762},"Frozen ",[763],{"type":124},{"text":765,"type":59},"(2013).",{"type":55,"content":767},[768,770,774,776,783],{"text":769,"type":59},"Designers specializing in 3D animation begin by conceptualizing a character or object, creating a ",{"text":771,"type":59,"marks":772},"to-scale model",[773],{"type":68},{"text":775,"type":59},", and ",{"text":777,"type":59,"marks":778},"using 3D animation software",[779,782],{"type":131,"attrs":780},{"href":781,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-software\u002F",{"type":137},{"text":784,"type":59}," to bring it to life.",{"type":55,"content":786},[787,789,793],{"text":788,"type":59},"Integrating the 3D model into the digital environment decked out with special effects allows them to watch how it responds to and ",{"text":790,"type":59,"marks":791},"acts in a 360° space",[792],{"type":68},{"text":794,"type":59},", producing a pretty darn accurate end product.",{"type":76,"attrs":796},{"id":78,"body":797},[798],{"src":799,"_uid":800,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FbwzLiQZDw2I?feature=oembed","i-ef7b3f2e-d557-4ff6-bcda-24b75a9854d4",{"type":98,"attrs":802,"content":803},{"level":100},[804],{"text":805,"type":59,"marks":806},"Motion graphics vs. animation: a comparison",[807],{"type":68},{"type":55,"content":809},[810,812],{"text":811,"type":59},"Now that you understand the key differences, let's compare both modes so that you can pinpoint which ",{"text":813,"type":59,"marks":814},"best suits your requirements.",[815],{"type":68},{"type":76,"attrs":817},{"id":78,"body":818},[819],{"_uid":820,"image":821,"title":828,"button":829,"component":833,"description":834},"i-9f661ae6-4995-4e42-b38b-9acc277db0eb",[822],{"_uid":823,"image":824,"imageAlt":39,"component":39},"a34791cc-3805-497c-8c58-f3a5a93df2a9",{"id":825,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":826,"copyright":34,"fieldtype":36,"meta_data":827,"is_external_url":16},17423592,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F688x488\u002Ff85f7be569\u002Fsnippet-banner-image.png",{},"Bring motion in-house",[830],{"_uid":831,"icon":34,"link":832,"size":90,"text":91,"type":92,"component":93},"efcb819f-5ec6-41ae-b270-8b5898ef1319",{"id":34,"url":87,"linktype":88,"fieldtype":89,"cached_url":87},"BlogComponentBigCta","Animate marketing assets in seconds with Linearity Move.",{"type":98,"attrs":836,"content":837},{"level":168},[838],{"text":839,"type":59,"marks":840},"Statistics vs. narratives",[841],{"type":68},{"type":55,"content":843},[844,846,850],{"text":845,"type":59},"Motion graphics tend to be less captivating than animation. They simply aim to enhance the delivery of a selling point, statistic, or instruction, while animation concentrates on ",{"text":847,"type":59,"marks":848},"crafting a narrative",[849],{"type":68},{"text":851,"type":59}," and developing characters.",{"type":55,"content":853},[854,856,860],{"text":855,"type":59},"A successful animation connects with its audience, tugs at their heartstrings, and tells a story. Meanwhile, a functioning motion graphic merely ",{"text":857,"type":59,"marks":858},"informs, teaches, or instructs",[859],{"type":68},{"text":861,"type":59}," them.",{"type":76,"attrs":863},{"id":78,"body":864},[865],{"_uid":866,"emoji":34,"bgColor":47,"markdown":867,"component":152},"i-97fbedf1-fcbe-44a5-a23d-1515fc90729d","If the animated picture you’re looking at tells a gripping story or enhances a narrative, chances are you have an animation and not a motion graphic.",{"type":98,"attrs":869,"content":870},{"level":168},[871],{"text":872,"type":59,"marks":873},"Simple vs. complex",[874],{"type":68},{"type":55,"content":876},[877,879,883],{"text":878,"type":59},"Generally speaking, motion graphics call for ",{"text":880,"type":59,"marks":881},"less complex designs than animation",[882],{"type":68},{"text":243,"type":59},{"type":55,"content":885},[886],{"text":887,"type":59},"Now, don’t get it twisted. This doesn’t mean that designing them is a piece of cake. It just means that creating a superbly effective motion graphic usually requires fewer resources.",{"type":55,"content":889},[890,892],{"text":891,"type":59},"For example, do you want to design a pop-out title for your company’s introductory video? With the right software, you can likely do so swiftly and with ",{"text":893,"type":59,"marks":894},"little to no complications.",[895],{"type":68},{"type":55,"content":897},[898],{"text":899,"type":59},"If you’re hoping to produce a captivating animated feature from start to finish, one that meets its function expertly just like the pop-out title on your company’s introductory video did, then you’ll need an extensive skillset, ample resources, and an empty calendar.",{"type":98,"attrs":901,"content":902},{"level":168},[903],{"text":904,"type":59,"marks":905},"Reasonably priced vs. expensive",[906],{"type":68},{"type":55,"content":908},[909,911,915,917],{"text":910,"type":59},"As mentioned above, designing an animation that meets its function tends to be more ",{"text":912,"type":59,"marks":913},"time-consuming and complex",[914],{"type":68},{"text":916,"type":59}," than creating a satisfactory motion graphic. Producing a motion graphic requires less specific input and is thus generally ",{"text":918,"type":59,"marks":919},"less expensive.",[920],{"type":68},{"type":76,"attrs":922},{"id":78,"body":923},[924],{"_uid":925,"emoji":926,"bgColor":47,"markdown":927,"component":152},"i-654028d3-72ec-4e82-88c5-6341f438abee","💡","With the increasing use of artificial intelligence in animation creation, you can expect to see the current high prices [decrease by around 30%](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-statistics\u002F).",{"type":98,"attrs":929,"content":930},{"level":168},[931],{"text":932,"type":59,"marks":933},"2D vs. 3D",[934],{"type":68},{"type":55,"content":936},[937,939,943],{"text":938,"type":59},"Another distinguishing feature between animation and motion graphics is their difference in dimensions. While animation can refer to ",{"text":940,"type":59,"marks":941},"both 2D and 3D graphics,",[942],{"type":68},{"text":944,"type":59}," things like banners and GIFs are almost exclusively comprised of 2D images.",{"type":55,"content":946},[947,949,953],{"text":948,"type":59},"While this difference may result in motion graphics appearing less riveting than the realistic graphics defined by animation, that isn’t necessarily a bad thing. A motion graphic isn't going to capture your heart or seem lifelike. It serves to ",{"text":950,"type":59,"marks":951},"direct and inform",[952],{"type":68},{"text":243,"type":59},{"type":55,"content":955},[956],{"text":957,"type":59},"A 2D design is often easier to digest and understand, enabling the viewer to promptly follow its instructions and the motion graphic to meet its goal.",{"type":55,"content":959},[960,962,966],{"text":961,"type":59},"However, 3D motion graphics is no longer limited to high-budget productions and we are seeing this trend become increasingly common. With user-friendly 3D software becoming more accessible, we can expect a",{"text":963,"type":59,"marks":964}," surge in 3D elements",[965],{"type":68},{"text":967,"type":59}," seamlessly integrated into motion graphics projects.",{"type":76,"attrs":969},{"id":78,"body":970},[971],{"_uid":972,"markdown":973,"component":974},"i-33a9c080-fab4-4166-b998-37c5c96c8ded","\"If we are talking motion graphic trends, then I predict the following:  \n1) 3D textures: using 3D textures in a 2D animation environments.  \n2) Experimental minimalism: simple shapes and high contrast colors in a minimalist composition to avoid distractions.”—Maddy Zoli, Senior Designer at Linearity","BlogComponentQuote",{"type":98,"attrs":976,"content":977},{"level":168},[978],{"text":979,"type":59,"marks":980},"Accessory vs. main focus",[981],{"type":68},{"type":55,"content":983},[984,986,990,992,996],{"text":985,"type":59},"Generally speaking, motion graphics tend to ",{"text":987,"type":59,"marks":988},"integrate over preexisting live-action",[989],{"type":68},{"text":991,"type":59}," or real-life footage, such as a video or website. However, animations, on the other hand, tend to exist as ",{"text":993,"type":59,"marks":994},"standalone imagery",[995],{"type":68},{"text":997,"type":59}," over a generated background of other animations.",{"type":55,"content":999},[1000],{"text":1001,"type":59},"However, in film title design, motion graphics take center stage. ",{"type":55,"content":1003},[1004],{"text":1005,"type":59},"An additional difference is that motion graphics developed out of experiments in computer graphics, whereas animation developed out of art and comics",{"type":98,"attrs":1007,"content":1008},{"level":100},[1009],{"text":1010,"type":59,"marks":1011},"A quick summary table of the differences",[1012],{"type":68},{"type":76,"attrs":1014},{"id":78,"body":1015},[1016],{"_uid":1017,"content":1018,"component":1093,"showHeader":1094},"i-04a9f654-8634-432c-bf36-e5ee4c115e6d",{"tbody":1019,"thead":1082,"fieldtype":1092},[1020,1034,1046,1058,1070],{"_uid":1021,"body":1022,"component":1033},"ec96d931-f500-414d-934f-0d43e3eed6df",[1023,1027,1030],{"_uid":1024,"value":1025,"component":1026},"5f9394a7-e40f-4463-942b-ac37ec4a278a","Focus","_table_col",{"_uid":1028,"value":1029,"component":1026},"3463dee5-ea3c-4b55-8f89-360da48bdc3d","Statistics and instructions",{"_uid":1031,"value":1032,"component":1026},"4007a6f2-1d4e-4e6f-98b4-e56ab80509e3","Narratives","_table_row",{"_uid":1035,"body":1036,"component":1033},"323a099d-a31a-4c12-96f4-c5fd666c3ee9",[1037,1040,1043],{"_uid":1038,"value":1039,"component":1026},"22d84fac-4bb6-42a5-a996-0dd4c5606f94","Complexity",{"_uid":1041,"value":1042,"component":1026},"6aa518a8-6c81-4ed8-b76a-44aa4d5ff99b","Simple",{"_uid":1044,"value":1045,"component":1026},"93070c70-86a0-4ccb-961c-28b9b0522d96","Complex",{"_uid":1047,"body":1048,"component":1033},"52f78f03-b511-4ad5-b231-e93e5387c938",[1049,1052,1055],{"_uid":1050,"value":1051,"component":1026},"dd09cdc7-f6f8-41db-b178-d27c20cf4999","Cost",{"_uid":1053,"value":1054,"component":1026},"b9ff74fa-27f0-4e13-a36d-eb8ed13cf9e6","Reasonably priced",{"_uid":1056,"value":1057,"component":1026},"10977453-5ee5-456c-a97f-836abf08b1cc","Expensive",{"_uid":1059,"body":1060,"component":1033},"00dec5c4-432c-4e7d-89ba-1301bed2e6e1",[1061,1064,1067],{"_uid":1062,"value":1063,"component":1026},"0ca0ab3c-dcc5-46e8-8a94-e15531fb5717","Dimension",{"_uid":1065,"value":1066,"component":1026},"3621a623-5b2b-4742-ac2e-e2cd7a018490","Mainly 2D",{"_uid":1068,"value":1069,"component":1026},"b6308d44-4a5a-49df-a1db-1299e3a0cb21","2D and 3D",{"_uid":1071,"body":1072,"component":1033},"76330df8-093b-405d-ad69-6642d2195288",[1073,1076,1079],{"_uid":1074,"value":1075,"component":1026},"85916b26-df55-421f-9a99-b6a5ad662d6e","Role",{"_uid":1077,"value":1078,"component":1026},"4eebe3d9-9c05-4589-9ff2-9fa1e12e8041","Accessory (but not always)",{"_uid":1080,"value":1081,"component":1026},"b6ee8eea-1876-4cba-9f71-3a0a75bcb6c9","Main focus",[1083,1086,1089],{"_uid":1084,"value":34,"component":1085},"7e320148-24ca-4b1d-8929-2b9d6b1eb3ed","_table_head",{"_uid":1087,"value":1088,"component":1085},"5c084b05-c922-4986-bae1-1d460cc7b87a","Motion graphics",{"_uid":1090,"value":1091,"component":1085},"35505487-7977-4f63-b0a9-4fa5d2ec6350","Animation","table","BlogTableComponent",true,{"type":98,"attrs":1096,"content":1097},{"level":100},[1098],{"text":1099,"type":59,"marks":1100},"The software used for both",[1101],{"type":68},{"type":55,"content":1103},[1104,1106,1110],{"text":1105,"type":59},"Years ago, graphic designers used only physical tools to create scenes, characters, or accessories. Today, animators and graphic artists alike have a huge",{"text":1107,"type":59,"marks":1108}," range of digital tools",[1109],{"type":68},{"text":1111,"type":59}," at their fingertips that allow them to produce clean, functional designs promptly. Here are some of our favorite tools used for both:",{"type":175,"content":1113},[1114,1136,1142,1148,1154],{"type":178,"content":1115},[1116],{"type":55,"content":1117},[1118,1125,1127,1134],{"text":1119,"type":59,"marks":1120},"Linearity Curve",[1121,1124],{"type":131,"attrs":1122},{"href":1123,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fcurve\u002F",{"type":137},{"text":1126,"type":59}," and ",{"text":1128,"type":59,"marks":1129},"Linearity Move",[1130,1133],{"type":131,"attrs":1131},{"href":1132,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fmove\u002F",{"type":137},{"text":1135,"type":59}," (used together as a powerful combination)",{"type":178,"content":1137},[1138],{"type":55,"content":1139},[1140],{"text":1141,"type":59},"MAYA",{"type":178,"content":1143},[1144],{"type":55,"content":1145},[1146],{"text":1147,"type":59},"Blender",{"type":178,"content":1149},[1150],{"type":55,"content":1151},[1152],{"text":1153,"type":59},"Animate",{"type":178,"content":1155},[1156],{"type":55,"content":1157},[1158],{"text":1159,"type":59},"Adobe After Effects",{"type":76,"attrs":1161},{"id":78,"body":1162},[1163,1166,1168],{"src":1164,"_uid":1165,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FjcLFCSjFK08","i-9b16c736-2083-44fd-b528-b2a6cdae05c2",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":1167,"initial":155,"component":156,"backgroundColor":157},"i-ae4db9ab-32ce-415b-9163-985ff24053af",{"_uid":1169,"emoji":34,"bgColor":47,"markdown":1170,"component":152},"i-d0961a2a-d344-4951-b763-e82da317db28","Interested in using our graphic design and animation tools? Check out [our pricing](https:\u002F\u002Fwww.linearity.io\u002Fpricing\u002F) here. Spoiler alert: you can try our tools for free.",{"type":98,"attrs":1172,"content":1173},{"level":100},[1174],{"text":1175,"type":59,"marks":1176},"Which technique should you use?",[1177],{"type":68},{"type":55,"content":1179},[1180,1182,1186],{"text":1181,"type":59},"Now that you’re up to speed on all things motion graphics vs animation, it’s time to pinpoint the mode that will best leverage your skill set and meet your requirements. Below are some ",{"text":1183,"type":59,"marks":1184},"key questions",[1185],{"type":68},{"text":1187,"type":59}," to consider before you make your pick.",{"type":98,"attrs":1189,"content":1190},{"level":168},[1191],{"text":1192,"type":59,"marks":1193},"Do you want your graphic to tell a story?",[1194],{"type":68},{"type":55,"content":1196},[1197],{"text":1198,"type":59},"If you answered yes, you should probably go for animation.",{"type":55,"content":1200},[1201,1202,1206,1208,1215],{"text":1091,"type":59},{"text":1203,"type":59,"marks":1204}," breathes life into a character",[1205],{"type":68},{"text":1207,"type":59},". It enables viewers to connect with the characters and their stories on an emotional level. Take, for example, ",{"text":1209,"type":59,"marks":1210},"Studio Ghibli's masterpieces",[1211,1214],{"type":131,"attrs":1212},{"href":1213,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fstudio-ghibli",{"type":137},{"text":359,"type":59},{"type":55,"content":1217},[1218],{"text":1219,"type":59},"Ghibli characters aren't just drawn; they're animated with meticulous attention to detail. Subtle movements like a furrowed brow, a trembling hand, or the way hair blows in the wind all contribute to conveying emotions and personality.  This makes them feel real and relatable, even if they're fantastical creatures like Totoro or No-Face.",{"type":76,"attrs":1221},{"id":78,"body":1222},[1223,1226,1228],{"src":1224,"_uid":1225,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FGAp2_0JJskk?feature=oembed","i-82bf4991-dd6e-4480-ae0d-a631552a6463",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":1227,"initial":155,"component":156,"backgroundColor":157},"i-69c4a0af-2186-4804-b7de-77cac87fd414",{"_uid":1229,"emoji":34,"bgColor":47,"markdown":1230,"component":152},"i-92d3969d-bb21-4756-9aa1-01aa06bc01b3","Animation will make your narrative more realistic and captivating. So, if you aim to take your audience on a journey, animation is the right medium for you.",{"type":98,"attrs":1232,"content":1233},{"level":168},[1234],{"text":1235,"type":59,"marks":1236},"Do you want your graphics to be the focus of your media?",[1237],{"type":68},{"type":55,"content":1239},[1240],{"text":1241,"type":59},"If you answered no, we suggest you opt for motion graphics.",{"type":55,"content":1243},[1244,1246,1250],{"text":1245,"type":59},"3D animations are made to captivate, and thus, they tend to steal the show. If you’re merely looking to enhance your pre-existing website or instructional video, ",{"text":1247,"type":59,"marks":1248},"keep things simple",[1249],{"type":68},{"text":1251,"type":59}," with a functional motion graphic.",{"type":98,"attrs":1253,"content":1254},{"level":168},[1255],{"text":1256,"type":59,"marks":1257},"Are you using your animated graphics to instruct or teach viewers?",[1258],{"type":68},{"type":55,"content":1260},[1261,1263,1267],{"text":1262,"type":59},"If you answered yes, we advise",{"text":1264,"type":59,"marks":1265}," incorporating motion graphics",[1266],{"type":68},{"text":1268,"type":59}," into your presentation, video, or image. Their simple nature makes them fantastic learning aids and visual cues.",{"type":76,"attrs":1270},{"id":78,"body":1271},[1272],{"_uid":1273,"emoji":34,"bgColor":47,"markdown":1274,"component":152},"i-720924ae-aa09-46b1-8425-b091536714c9","If you’re preparing an animated presentation, stand out from the crowd by including some captivating motion design.",{"type":98,"attrs":1276,"content":1277},{"level":168},[1278],{"text":1279,"type":59,"marks":1280},"Will your graphic be used for corporate branding purposes?",[1281],{"type":68},{"type":55,"content":1283},[1284],{"text":1285,"type":59},"If you answered no, then consider using animation. If you answered yes, it’s motion graphics for you.",{"type":55,"content":1287},[1288,1290,1294],{"text":1289,"type":59},"While the vivid and catchy nature of a cartoon or 3D object may be enticing, it can also be labeled as fantastical, distracting, or childlike, thereby making it ",{"text":1291,"type":59,"marks":1292},"unsuitable for certain projects",[1293],{"type":68},{"text":1295,"type":59}," or settings.",{"type":55,"content":1297},[1298,1300,1307],{"text":1299,"type":59},"That’s why we recommend using plain 2D graphics for a project that is rooted in professional settings such as an office, university, or informative website. You're probably already familiar with the ",{"text":1301,"type":59,"marks":1302},"2D corporate illustration style",[1303,1306],{"type":131,"attrs":1304},{"href":1305,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcorporate-illustrations",{"type":137},{"text":243,"type":59},{"type":55,"content":1309},[1310],{"text":1311,"type":59},"However, animation does have its place for some corporate purposes and can be particularly useful for training or when used in conjunction with motion graphics to make explainer videos.",{"type":76,"attrs":1313},{"id":78,"body":1314},[1315],{"src":1316,"_uid":1317,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FuGPXaDaNla0?feature=oembed","i-c91544cd-3070-4b9b-a436-51e9116fcc1c",{"type":98,"attrs":1319,"content":1320},{"level":100},[1321],{"text":1322,"type":59,"marks":1323},"Animation vs. motion graphics as a career",[1324],{"type":68},{"type":55,"content":1326},[1327,1329],{"text":1328,"type":59},"Hopefully, at this point in the article, you’ve realized that animation and motion design are different. So, it should be no surprise that they offe",{"text":1330,"type":59,"marks":1331},"r diverse and exciting career paths. ",[1332],{"type":68},{"type":55,"content":1334},[1335],{"text":1336,"type":59},"Here's a breakdown of some key roles and the skillsets needed to thrive in each:",{"type":98,"attrs":1338,"content":1339},{"level":168},[1340],{"text":1341,"type":59,"marks":1342},"Motion graphics careers",[1343],{"type":68},{"type":175,"content":1345},[1346,1381,1391],{"type":178,"content":1347},[1348],{"type":55,"content":1349},[1350,1358,1361,1363,1370,1372,1379],{"text":1351,"type":59,"marks":1352},"Motion graphics designer",[1353,1356,1357],{"type":131,"attrs":1354},{"href":1355,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fmotion-designer\u002F",{"type":68},{"type":137},{"text":325,"type":59,"marks":1359},[1360],{"type":68},{"text":1362,"type":59}," These artists create animated visuals for various purposes, like marketing videos, explainer videos, and title sequences. They require strong graphic design skills, an understanding of ",{"text":1364,"type":59,"marks":1365},"animation principles",[1366,1369],{"type":131,"attrs":1367},{"href":1368,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fprinciples-of-animation",{"type":137},{"text":1371,"type":59},", proficiency in motion graphics software, and the ability to communicate ideas visually so that they can bring graphic elements and ",{"text":1373,"type":59,"marks":1374},"any typography",[1375,1378],{"type":131,"attrs":1376},{"href":1377,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-animate-text\u002F",{"type":137},{"text":1380,"type":59}," to life.",{"type":178,"content":1382},[1383],{"type":55,"content":1384},[1385,1389],{"text":1386,"type":59,"marks":1387},"3D motion graphics artist:",[1388],{"type":68},{"text":1390,"type":59}," This role requires 3D software expertise to create and animate 3D models for motion graphics projects. Skills in lighting, texturing, and rendering are also essential.",{"type":178,"content":1392},[1393],{"type":55,"content":1394},[1395,1399,1401,1408],{"text":1396,"type":59,"marks":1397},"Kinetic typographer:",[1398],{"type":68},{"text":1400,"type":59}," Specialists in animating text, ",{"text":1402,"type":59,"marks":1403},"kinetic typographers",[1404,1407],{"type":131,"attrs":1405},{"href":1406,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fkinetic-typography\u002F",{"type":137},{"text":1409,"type":59}," create engaging and informative text-based animations. They require strong typography skills, an understanding of animation principles, and proficiency in motion graphics software.",{"type":98,"attrs":1411,"content":1412},{"level":168},[1413],{"text":1091,"type":59,"marks":1414},[1415],{"type":68},{"type":175,"content":1417},[1418,1428,1447,1465],{"type":178,"content":1419},[1420],{"type":55,"content":1421},[1422,1426],{"text":1423,"type":59,"marks":1424},"Animator (2D or 3D):",[1425],{"type":68},{"text":1427,"type":59}," Animators bring characters and objects to life with movement and expression. They require strong drawing\u002Fmodeling skills, an understanding of animation principles (timing, spacing, etc.), and the ability to collaborate effectively.",{"type":178,"content":1429},[1430],{"type":55,"content":1431},[1432,1436,1438,1445],{"text":1433,"type":59,"marks":1434},"Character designer:",[1435],{"type":68},{"text":1437,"type":59}," ",{"text":1439,"type":59,"marks":1440},"Character designers",[1441,1444],{"type":131,"attrs":1442},{"href":1443,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcharacter-design\u002F",{"type":137},{"text":1446,"type":59}," are responsible for creating characters' visual identities. They need impressive drawing skills, an understanding of anatomy and character development, and the ability to translate ideas into visually appealing characters.",{"type":178,"content":1448},[1449],{"type":55,"content":1450},[1451,1455,1456,1463],{"text":1452,"type":59,"marks":1453},"Storyboarding artist:",[1454],{"type":68},{"text":1437,"type":59},{"text":1457,"type":59,"marks":1458},"Storyboard animation artists",[1459,1462],{"type":131,"attrs":1460},{"href":1461,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fstoryboarding-in-animation\u002F",{"type":137},{"text":1464,"type":59}," visually map out the narrative flow of an animation project. They require storytelling skills, the ability to translate scripts into visuals, and a good understanding of filmmaking techniques.",{"type":178,"content":1466},[1467],{"type":55,"content":1468},[1469,1473],{"text":1470,"type":59,"marks":1471},"Concept artist:",[1472],{"type":68},{"text":1474,"type":59}," Concept artists set the visual tone for an animation project, creating initial sketches and paintings of characters, environments, and props. They need a strong imagination, a broad knowledge of design principles, and the ability to translate ideas into compelling visuals.",{"type":55,"content":1476},[1477,1479,1486,1487,1494],{"text":1478,"type":59},"Breaking into either of these careers can be tough if you don’t have the correct skillset. There are ",{"text":1480,"type":59,"marks":1481},"plenty of animation tips",[1482,1485],{"type":131,"attrs":1483},{"href":1484,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-tips\u002F",{"type":137},{"text":1126,"type":59},{"text":1488,"type":59,"marks":1489},"various animation courses",[1490,1493],{"type":131,"attrs":1491},{"href":1492,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-courses\u002F",{"type":137},{"text":1495,"type":59}," available (free and paid) to help you brush up on anything you feel may be lacking.",{"type":55,"content":1497},[1498,1500,1504],{"text":1499,"type":59},"These resources are helpful for novice animators and motion graphic designers, and even those who consider themselves pros but want to ",{"text":1501,"type":59,"marks":1502},"expand their knowledge",[1503],{"type":68},{"text":1505,"type":59}," and keep their skills fresh.",{"type":98,"attrs":1507,"content":1508},{"level":168},[1509],{"text":1510,"type":59,"marks":1511},"Shared skills",[1512],{"type":68},{"type":55,"content":1514},[1515,1517,1521,1523,1530,1532,1539],{"text":1516,"type":59},"Both animation and motion graphics require a ",{"text":1518,"type":59,"marks":1519},"solid understanding of art fundamentals ",[1520],{"type":68},{"text":1522,"type":59},"(color theory, composition, etc.), ",{"text":1524,"type":59,"marks":1525},"strong creative skills",[1526,1529],{"type":131,"attrs":1527},{"href":1528,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-improve-creativity\u002F",{"type":137},{"text":1531,"type":59},", and visual storytelling. Excellent communication and collaboration skills are crucial for working effectively within ",{"text":1533,"type":59,"marks":1534},"creative teams",[1535,1538],{"type":131,"attrs":1536},{"href":1537,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fbusiness\u002Fsolutions\u002Fcreative-teams-design\u002F",{"type":137},{"text":243,"type":59},{"type":98,"attrs":1541,"content":1542},{"level":100},[1543],{"text":1544,"type":59,"marks":1545},"Key takeaways",[1546],{"type":68},{"type":55,"content":1548},[1549,1551,1555],{"text":1550,"type":59},"Whether you opt for a delightful animation or a sharp motion graphic, the most effective graphics enhance your project and yield results. Any animation that ",{"text":1552,"type":59,"marks":1553},"reaches its purpose",[1554],{"type":68},{"text":1556,"type":59}," (education, information, entertainment, etc.) is a successful design.‍",{"type":55,"content":1558},[1559,1561,1567],{"text":1560,"type":59},"Ready to take your graphic design creations to the next level? ",{"text":1119,"type":59,"marks":1562},[1563,1566],{"type":131,"attrs":1564},{"href":1565,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Flinearity.io\u002Fget-started",{"type":137},{"text":1568,"type":59}," puts all the design tools you need in your hands, whether you prefer creating on Mac, iPad, or iPhone.",{"type":55,"content":1570},[1571,1576],{"text":1128,"type":59,"marks":1572},[1573,1575],{"type":131,"attrs":1574},{"href":1132,"uuid":134,"anchor":134,"target":135,"linktype":88},{"type":137},{"text":1577,"type":59}," removes the barrier between static design and animation. You can effortlessly add motion to your static graphics and create dynamic presentations, eye-catching marketing materials, or engaging announcement posts.",{"type":55,"content":1579},[1580,1582,1589],{"text":1581,"type":59},"Get started for free below, or check out our ",{"text":1583,"type":59,"marks":1584},"Pro and Org plans",[1585,1588],{"type":131,"attrs":1586},{"href":1587,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fpricing\u002F",{"type":137},{"text":243,"type":59},{"type":76,"attrs":1591},{"id":78,"body":1592},[1593,1604,1607],{"_uid":1594,"image":1595,"title":828,"button":1600,"component":833,"description":834},"i-a9e2388c-0282-4070-8434-750983a2a5a0",[1596],{"_uid":1597,"image":1598,"imageAlt":39,"component":39},"47a2f329-4b30-4e76-878e-bac2d2221f16",{"id":825,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":826,"copyright":34,"fieldtype":36,"meta_data":1599,"is_external_url":16},{},[1601],{"_uid":1602,"icon":34,"link":1603,"size":90,"text":91,"type":92,"component":93},"c2334af9-37e3-4e5f-aec5-dc3958080d68",{"id":34,"url":87,"linktype":88,"fieldtype":89,"cached_url":87},{"lg":34,"md":34,"sm":34,"xl":1605,"xs":34,"xl2":34,"xl3":34,"_uid":1606,"initial":155,"component":156,"backgroundColor":157},"40","i-41b0276e-8ca1-49de-bc12-9ab4261f723a",{"_uid":1608,"component":1609,"questions":1610},"i-323fba5c-e136-41f6-a9b1-632ffa7b1514","BlogFaqSection",[1611,1612,1613,1614,1615,1616],"a857e6eb-2397-438e-8cbe-ec4dfcc25f67","11268a7b-e0f2-46b1-9df2-b4d91276456a","032fa9c0-3ef0-40dc-919f-544dc283bae2","4d0c1b30-8e41-4c2d-a7e4-a32c5fc627e3","6b0a4207-890d-4394-9eff-0d6299ca80aa","52182f27-143d-4d8b-b234-586d9f35bcae","RichtextComponent","BlogPage",{"id":1620,"alt":44,"name":34,"focus":34,"title":44,"source":34,"filename":1621,"copyright":34,"fieldtype":36,"meta_data":1622,"is_external_url":16},18932104,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F9c29738ea2\u002Fmotion-graphics-vs-animation_thumbnail.png",{},{"id":1624,"filename":1625,"fieldtype":36,"is_external_url":16},18540915,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fbbbc97a1d4\u002Fmotion-graphics-vs-animation-newblogcover.png","Your Next Career Move: Motion Graphics vs. Animation","2024-05-16 12:46","In this article, we break down the differences, applications, and strengths of motion graphics and animation.","motion-graphics-vs-animation","blog\u002Fmotion-graphics-vs-animation",490,[],529362778,"417d1404-4b44-41d5-bce6-c08d40092271","2024-12-09T16:05:40.448Z","default",[],{"id":134,"alt":134,"name":34,"focus":134,"title":134,"source":134,"filename":34,"copyright":134,"fieldtype":36,"meta_data":1639},{},"education","design-resources","blog\u002Ftag\u002Fdesign-resources",-10,[],529362804,"c8de2843-2dc2-4eff-b815-927828742f67","2024-12-09T16:05:25.762Z",[],"f0d2d9fe-fbcd-4f97-a484-65c3d4d3afae",[1651],{"_uid":1652,"image":1653,"imageAlt":38,"component":39},"a1491248-c087-4399-9dee-d473df692247",{"id":1654,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":1655,"copyright":34,"fieldtype":36,"meta_data":1656,"is_external_url":16},17866219,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F2074x1080\u002F8c76d23654\u002Fsnapchat_size_guide-_how_to_create_beautiful_images_and_videos_image_main.png",{},"Snapchat size guide: how to create beautiful images and videos",[1659],{"name":1660,"created_at":1661,"published_at":1662,"updated_at":1663,"id":1664,"uuid":1665,"content":1666,"slug":1677,"full_slug":1678,"sort_by_date":134,"position":1679,"tag_list":1680,"is_startpage":16,"parent_id":1681,"meta_data":134,"group_id":1682,"first_published_at":1683,"release_id":134,"lang":1636,"path":134,"alternates":1684,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Ben Barnhart","2024-08-15T11:50:35.957Z","2026-09-05T00:11:16.902Z","2026-09-05T00:11:16.912Z",536119243,"73c16816-b6c3-450e-b946-28850c043cb6",{"_uid":1667,"name":1660,"image":1668,"socials":1672,"position":1673,"component":1674,"description":1675,"otherAuthors":1676},"cf631716-3540-49e3-8c64-f25a28dce094",{"id":1669,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":1670,"copyright":34,"fieldtype":36,"meta_data":1671,"is_private":16,"is_external_url":16},17014174,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1320x1388\u002F1306506725\u002Fscreen-shot-2023-05-24-at-14-54-28.png",{},[],"Content Lead","AuthorPage","Ben is a Content Lead for Linearity living in Berlin. His hobbies include board games, cooking, reading, and writing.\n\n",[],"ben-barnhart","blog\u002Fauthor\u002Fben-barnhart",10,[],536121488,"faf027a3-1d0d-45c5-a705-60465ed97628","2024-12-09T16:05:25.397Z",[],{"id":134,"alt":134,"name":34,"focus":134,"title":134,"source":134,"filename":34,"copyright":134,"fieldtype":36,"meta_data":1686},{},[1688],{"_uid":1689,"content":1690,"component":1617},"8bf94114-4cd6-4b99-ad0e-de400c81c2a9",{"type":52,"content":1691},[1692,1696,1700,1704,1720,1727,1747,1751,1755,1759,1763,1770,1786,1790,1794,1798,1802,1820,1824,1828,1835,1839,1843,1850,1854,1858,1870,1885,1892,1896,1907,1922,1929,1933,1937,1941,1945,1960,1967,1982,1986,1990,2019,2023,2030,2046,2053,2069,2073,2077,2084,2100,2104,2108,2115,2131,2150,2154,2161,2169,2185,2189,2196,2212,2224,2231,2247,2254,2266,2273,2289,2293,2300,2316,2320,2327,2343,2347,2354,2361,2377,2381,2388,2404,2408,2412,2419,2435,2442,2454,2474,2478,2485,2489,2496,2500,2507,2511,2515,2522,2538,2542,2546,2580,2584],{"type":55,"content":1693},[1694],{"text":1695,"type":59},"Who doesn't love a classic filter added to their images and videos. No matter what mood you’re in, there’s a filter for you. Whether you want to be a dog with ears and a tongue, have a sparkling flower crown, or heart-shaped eyes, platforms like Snapchat have you covered.",{"type":55,"content":1697},[1698],{"text":1699,"type":59},"But, if you’re looking to increase your following and rack up those likes, there’s a little more that goes into creating eye-catching, mouth-watering, and dollar-stacking visual content and video content for your Snapchat feed.",{"type":55,"content":1701},[1702],{"text":1703,"type":59},"Let's take a dive down filter lane, shall we?",{"type":76,"attrs":1705},{"id":1706,"body":1707},"397dadd2-0235-4056-bcb0-8c3016b12ae3",[1708],{"_uid":1709,"title":82,"button":1710,"component":94,"description":95,"backgroundColor":96},"i-55e6f0c6-1415-42cc-9f5d-87d822a181bc",[1711],{"_uid":1712,"icon":34,"link":1713,"size":90,"text":91,"type":92,"component":93},"cbcf3295-c232-4e45-8c0c-08f1bae0a2b3",{"id":1714,"url":34,"linktype":1715,"fieldtype":89,"cached_url":1716,"story":1717},"11ae4382-cb78-4cd7-8a2e-7a3849ab3cd8","story","download",{"name":1718,"id":1719,"uuid":1714,"slug":1716,"url":1716,"full_slug":1716,"_stopResolving":1094},"App download page",485643018,{"type":98,"attrs":1721,"content":1722},{"level":100},[1723],{"text":1724,"type":59,"marks":1725},"Where Snapchat began",[1726],{"type":68},{"type":76,"attrs":1728},{"id":1706,"body":1729},[1730],{"_uid":1731,"asset":1732,"component":1745,"description":1746},"i-c7335a30-c5d3-4ced-9c9a-53e61a45b3d7",[1733],{"_uid":1734,"asset":1735,"device":1743,"component":1744},"cdfabbd0-0473-4386-922d-517b5014eff8",[1736],{"_uid":1737,"image":1738,"imageAlt":1742,"component":39},"5a84e051-3bef-45da-9853-e1561276f39c",{"id":1739,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":1740,"copyright":34,"fieldtype":36,"meta_data":1741,"is_external_url":16},17866224,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F563x510\u002Fce88be0588\u002Fsnapchat_size_guide-_how_to_create_beautiful_images_and_videos_image_1.png",{},"Blog Image","none","DeviceMockup","BlogComponentImage","Image source: [Pinterest](https:\u002F\u002Fza.pinterest.com\u002Fpin\u002F317011261276260055\u002F)",{"type":55,"content":1748},[1749],{"text":1750,"type":59},"Snapchat emerged almost ten years ago, and it excited everyone by letting us tell stories, use fun filters, and create ‘off-the-cuff’ organic content that would disappear in 24 hours.",{"type":55,"content":1752},[1753],{"text":1754,"type":59},"It was basically the start of the well-known visual elements, such as the story format, we all know today. Because Snapchat literally made a business out of this concept, other social media platforms like Instagram, Facebook, and now TikTok have copied the basic idea and run with it, making it one of the most popular platforms.",{"type":55,"content":1756},[1757],{"text":1758,"type":59},"Although Snapchat seems less and less popular these days, last year, it still recorded a whopping 319 million active users around the world.",{"type":55,"content":1760},[1761],{"text":1762,"type":59},"But just where and how did filters come about?",{"type":98,"attrs":1764,"content":1765},{"level":100},[1766],{"text":1767,"type":59,"marks":1768},"The history of social media filters",[1769],{"type":68},{"type":76,"attrs":1771},{"id":1706,"body":1772},[1773],{"_uid":1774,"asset":1775,"component":1745,"description":1785},"i-2ec87a94-0401-45b0-8e01-0aa6b0f1b58a",[1776],{"_uid":1777,"asset":1778,"device":1743,"component":1744},"1d0bad30-7291-42db-9f00-1d364c15e66a",[1779],{"_uid":1780,"image":1781,"imageAlt":1742,"component":39},"b1289ef8-8f71-40c1-8da0-94b3d9e8a688",{"id":1782,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":1783,"copyright":34,"fieldtype":36,"meta_data":1784,"is_external_url":16},17866221,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F555x1200\u002Fd839a82081\u002Fsnapchat_size_guide-_how_to_create_beautiful_images_and_videos_image_2.png",{},"Image source: [Pinterest](https:\u002F\u002Fza.pinterest.com\u002Fpin\u002F45599014973686292\u002F)",{"type":55,"content":1787},[1788],{"text":1789,"type":59},"We all tried them at least once. The inventive way to communicate with your friends and family. Yes, we are talking about filters.",{"type":55,"content":1791},[1792],{"text":1793,"type":59},"The history of engaging ‘fun-to-play-with’ filters will take us to the very beginning of Snapchat. The one that introduced us to the world of dog ears. Did you know that the app was originally supposed to be called Picaboo? Little did we know that something this huge would come out of that. Later in 2012, even Android users could download this app, and the real boom of Snapchats was set up to begin. Snapchat and its animated way of connecting with people were growing. They were growing so much that even Mark Zuckerberg, founder of Facebook, wanted to buy Snapchat in 2013. Proving that if Facebook wants to buy something, it must be very good.",{"type":55,"content":1795},[1796],{"text":1797,"type":59},"In 2015, Snapchat filters came out, and it was a huge game changer. Engaging with this app became even more interactive. Snapchat kept growing and working on its filters and other big players were more and more interested in acquiring this growing wonder. In 2016, Google wanted to buy Snapchat, but they were rejected.",{"type":55,"content":1799},[1800],{"text":1801,"type":59},"Instagram did not want to be left out of this growing trend and launched Instagram Stories and Instagram Reels in 2016. Instagram started building blocks for its filter debut. It didn’t take long as they introduced AR filters in 2018. At first, Instagram’s AR filters weren't open to everyone, but they changed it in 2019. Anyone can now download a SPARK AR kit and work on AR filters.",{"type":76,"attrs":1803},{"id":1706,"body":1804},[1805],{"_uid":1806,"title":1807,"button":1808,"component":94,"description":1818,"backgroundColor":1819},"i-e5df47bf-f334-47c6-bd17-6b7c47f73ae7","Ready to create brand assets that pack a punch?",[1809],{"_uid":1810,"icon":34,"link":1811,"size":90,"text":91,"type":92,"component":93},"8fa1a070-1638-4b33-a74c-2af52240fd3a",{"id":1812,"url":34,"linktype":1715,"fieldtype":89,"cached_url":1813,"story":1814},"915706ae-8335-4324-8b06-b3079109e99b","academy\u002F",{"name":1815,"id":1816,"uuid":1812,"slug":1817,"url":1813,"full_slug":1813,"_stopResolving":1094},"Academy Home",305559558,"academy","Visit our Academy for free advertising design courses.\n","purple",{"type":55,"content":1821},[1822],{"text":1823,"type":59},"This was a big step in the world of augmented reality and filters in general. It allows basically anyone to become a creative filter creator. It also ignites a fantastic opportunity for businesses to get closer to their followers. They can now get their own personalized filters that will reflect their brand identity and make their social media platforms more attractive. And, of course, entertaining for potential clients.",{"type":55,"content":1825},[1826],{"text":1827,"type":59},"For business purposes, Snapchat ads will be especially interesting as they have the potential to reach 9% of the world's population, and that number is growing. Snapchat remains a hotspot for organic videos when it comes to sharing among the younger demographic. So, on that note, here is the first step in successfully leveraging the platform: post your content in the right aspect ratio.",{"type":98,"attrs":1829,"content":1830},{"level":100},[1831],{"text":1832,"type":59,"marks":1833},"Snapchat video story size",[1834],{"type":68},{"type":55,"content":1836},[1837],{"text":1838,"type":59},"No surprise here: the original resolution video format is the most common type across the channel. While it’s mostly used between users as a way to communicate with each other through the app, you can post videos to your story. So, others can see what you’re up to (but in business terms: this allows you to promote your business, your designs, your art, and so on).",{"type":55,"content":1840},[1841],{"text":1842,"type":59},"The recommended display size for a video is 1080 x 1920, which is an aspect ratio of 9:16. Your form of video cannot be longer than 10 seconds or bigger than 32MB, and it should be in .MP4 or .MOV. format.",{"type":98,"attrs":1844,"content":1845},{"level":100},[1846],{"text":1847,"type":59,"marks":1848},"Snapchat video ad size",[1849],{"type":68},{"type":55,"content":1851},[1852],{"text":1853,"type":59},"If 10 seconds are not enough, then grab your credit card, because Snapchat currently offers long-form video ad formats.",{"type":55,"content":1855},[1856],{"text":1857,"type":59},"The specs are the same as before: the recommended dimensions for a static image or a single image is 1080 x 1920 (the minimum image size), and your content cannot exceed 1 GB (the maximum image size). With such a maximum file size, you can showcase some high-quality material here, even if you have low-quality images.",{"type":55,"content":1859},[1860,1862,1868],{"text":1861,"type":59},"Accepted ",{"text":1863,"type":59,"marks":1864},"motion video",[1865],{"type":131,"attrs":1866},{"href":1867,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fbest-motion-graphic-examples\u002F",{"text":1869,"type":59}," formats are .MP4 and .MOV. And the video can be a whopping 180 seconds long! Enough to tell any story if you ask us.",{"type":76,"attrs":1871},{"id":1706,"body":1872},[1873],{"_uid":1874,"asset":1875,"component":1745,"description":34},"i-34d8338b-c6f1-4ff6-a8fc-a5ae808adfd3",[1876],{"_uid":1877,"asset":1878,"device":1743,"component":1744},"40062c7f-490c-4fca-934f-80056a55d38f",[1879],{"_uid":1880,"image":1881,"imageAlt":1742,"component":39},"c5b98bef-4ae0-456c-a6b0-f3322e5f2efa",{"id":1882,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":1883,"copyright":34,"fieldtype":36,"meta_data":1884,"is_external_url":16},17866211,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1920x782\u002Fe102320d69\u002Fsnapchat_size_guide-_how_to_create_beautiful_images_and_videos_image_3.png",{},{"type":98,"attrs":1886,"content":1887},{"level":100},[1888],{"text":1889,"type":59,"marks":1890},"Snapchat shared image size",[1891],{"type":68},{"type":55,"content":1893},[1894],{"text":1895,"type":59},"Just like Instagram Reels and Stories, snaps take up the full screen of your phone. It’s 1,080 pixels wide by 1,920 pixels tall when it comes to pixels on smartphones.",{"type":55,"content":1897},[1898,1900,1906],{"text":1899,"type":59},"If you take a snap with your phone via the app, your cover image size dimensions will automatically be preserved as 9:16, so you don’t have to alter anything. But if you're creating an ad, then make sure to design it as specified, in jpg, jpeg, png files, or maximum file formats. Unfortunately, Gifs are not accepted as a file type, image icon, or ",{"text":1901,"type":59,"marks":1902},"motion graphic",[1903],{"type":131,"attrs":1904},{"href":1905,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fmotion-design-resources\u002F",{"text":243,"type":59},{"type":76,"attrs":1908},{"id":1706,"body":1909},[1910],{"_uid":1911,"asset":1912,"component":1745,"description":34},"i-25b53a4f-0c3f-4445-a0f2-097245aaea1b",[1913],{"_uid":1914,"asset":1915,"device":1743,"component":1744},"c2050048-5c6e-4a83-bff8-2e25eb005866",[1916],{"_uid":1917,"image":1918,"imageAlt":1742,"component":39},"8947e5e6-8c77-4ae3-877c-ddb92f6e45da",{"id":1919,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":1920,"copyright":34,"fieldtype":36,"meta_data":1921,"is_external_url":16},17866202,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1920x782\u002F72f6b8ec46\u002Fsnapchat_size_guide-_how_to_create_beautiful_images_and_videos_image_4.png",{},{"type":98,"attrs":1923,"content":1924},{"level":100},[1925],{"text":1926,"type":59,"marks":1927},"Snapchat Geofilters size",[1928],{"type":68},{"type":55,"content":1930},[1931],{"text":1932,"type":59},"If you want to get serious with your brand (whether you’re a marketer or you're doing this for your personal profile picture), you can even create your own Snapchat filter.",{"type":55,"content":1934},[1935],{"text":1936,"type":59},"More specifically, Snapchat has debuted a feature that will let anyone create their own custom Geofilter. So, you can become an integral part of the hundreds of millions of Snaps sent between friends each day. Here's what a Geofilter means: When users are in the location or locations of your choice, and they take a snap, they’ll be able to see and use your filter to jazz up their stories.",{"type":55,"content":1938},[1939],{"text":1940,"type":59},"It's a pretty cool feature for events like weddings, proms, or birthdays, but it's also a fantastic opportunity for brands to generate more visibility. The recommended image size guide for a link image is 1080 x 2340, and your image feed posts should not be larger than 300 KB. The image needs at least 50% transparent areas, which makes sense because you don’t want to cover the users’ faces completely. Think of it as more of an overlay. For this reason, the only accepted format is PNG.",{"type":55,"content":1942},[1943],{"text":1944,"type":59},"Be warned, as you cannot include your logo unless you have authorization. If you do have the authorization, however, there are a couple more rules to follow. You should leave a buffer zone of 310 pixels on the desktop between the top of the bottom border of your image when placing your logo, text, and any other legal disclaimers. Plus, your filter should include a clear and conspicuous logo placement. No hidden advertisement is allowed.",{"type":76,"attrs":1946},{"id":1706,"body":1947},[1948],{"_uid":1949,"asset":1950,"component":1745,"description":34},"i-f38212d4-ebfc-4dc7-847f-849212230a48",[1951],{"_uid":1952,"asset":1953,"device":1743,"component":1744},"7bae3e80-6c9d-42f4-ba92-50d48cb1d21e",[1954],{"_uid":1955,"image":1956,"imageAlt":1742,"component":39},"515f803c-8cef-487f-9588-1366386e30a4",{"id":1957,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":1958,"copyright":34,"fieldtype":36,"meta_data":1959,"is_external_url":16},17866212,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1920x782\u002F320735019c\u002Fsnapchat_size_guide-_how_to_create_beautiful_images_and_videos_image_5.png",{},{"type":98,"attrs":1961,"content":1962},{"level":100},[1963],{"text":1964,"type":59,"marks":1965},"Snapchat profile picture",[1966],{"type":68},{"type":76,"attrs":1968},{"id":1706,"body":1969},[1970],{"_uid":1971,"asset":1972,"component":1745,"description":34},"i-89bb20fa-651d-437f-ad0b-81122b8465e1",[1973],{"_uid":1974,"asset":1975,"device":1743,"component":1744},"dde69b97-e67f-4366-af0c-a6ada7965fb5",[1976],{"_uid":1977,"image":1978,"imageAlt":39,"component":39},"7b8a81dc-9138-4aa0-aaf9-9e397ec3fc12",{"id":1979,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":1980,"copyright":34,"fieldtype":36,"meta_data":1981,"is_external_url":16},17866205,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F523x523\u002F7d7f4572ba\u002Fsnapchat_size_guide-_how_to_create_beautiful_images_and_videos_image_6.png",{},{"type":55,"content":1983},[1984],{"text":1985,"type":59},"Since 2017, Snapchat quietly changed the way profile pictures and profile images work. Users cannot upload their own profile photo and header photo (or profile photo size) inside the ghost-shaped frame anymore. They are forced to use Bitmoji avatars.",{"type":55,"content":1987},[1988],{"text":1989,"type":59},"It’s not a huge change on the surface, but users were outraged about it. Now, the waters are calm, and everyone accepts the fact that Bitmojis are the new status quo. No need to know any aspect ratios here. Just tap your profile photos to edit your Bitmoji. A nifty little thing about the app is that it will suggest some predefined Bitmojis based on your own appearance. Is this enough for us to forgive and forget the 2017 disaster? Totally. It’s like making a Sim all over again.",{"type":76,"attrs":1991},{"id":1706,"body":1992},[1993],{"_uid":1994,"cards":1995,"component":553},"i-2b3850be-9840-47a6-8173-1cff9ed3a43f",[1996,2008],{"_uid":1997,"image":1998,"button":2002,"component":541},"455f7283-7aa0-4fb6-98cf-7db557903c59",{"id":1999,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":2000,"copyright":34,"fieldtype":36,"meta_data":2001,"is_external_url":16},17866204,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F408x510\u002F80cf3edee1\u002Fsnapchat_size_guide-_how_to_create_beautiful_images_and_videos_image_7.webp",{},[2003],{"_uid":2004,"icon":34,"link":2005,"size":90,"text":2007,"type":92,"component":93},"a4f4a483-9eff-4cbf-b978-cdef0fcdca06",{"id":34,"url":2006,"linktype":88,"fieldtype":89,"cached_url":2006},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fsocial-media\u002Finstagram-posts\u002Fgradient-orange-fashion\u002F","Get this template free",{"_uid":2009,"image":2010,"button":2014,"component":541},"30fa160c-6b98-42b5-86cc-6f0f3c397706",{"id":2011,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":2012,"copyright":34,"fieldtype":36,"meta_data":2013,"is_external_url":16},17866207,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F510x510\u002F0089884d67\u002Fsnapchat_size_guide-_how_to_create_beautiful_images_and_videos_image_8.webp",{},[2015],{"_uid":2016,"icon":34,"link":2017,"size":90,"text":2007,"type":92,"component":93},"6c1f9ac8-ab59-45a1-86e6-79159af6d179",{"id":34,"url":2018,"linktype":88,"fieldtype":89,"cached_url":2018},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fsocial-media\u002Finstagram-posts\u002Fmint-biography\u002F",{"type":55,"content":2020},[2021],{"text":2022,"type":59},"It almost goes without saying, but you won't need a cover photo, header image, channel art, a thumbnail, or any other type of visual to deck your Snapchat channel. Now that you know how to create a picture-perfect snap, let’s find out which filters are the most popular that you can consider adding to your brand, campaign, and advert design and graphic elements.",{"type":98,"attrs":2024,"content":2025},{"level":100},[2026],{"text":2027,"type":59,"marks":2028},"The most popular Snapchat filters",[2029],{"type":68},{"type":76,"attrs":2031},{"id":1706,"body":2032},[2033],{"_uid":2034,"asset":2035,"component":1745,"description":2045},"i-45bdcb10-2935-4919-9b42-27dbd2004da9",[2036],{"_uid":2037,"asset":2038,"device":1743,"component":1744},"4ff00d96-0ab2-407d-bce7-4306facbb269",[2039],{"_uid":2040,"image":2041,"imageAlt":1742,"component":39},"be986702-62c4-4fee-b664-2cf4e843d193",{"id":2042,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":2043,"copyright":34,"fieldtype":36,"meta_data":2044,"is_external_url":16},17866203,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F564x1095\u002Fc425aee3bc\u002Fsnapchat_size_guide-_how_to_create_beautiful_images_and_videos_image_9.png",{},"Image source: [Pinterest](https:\u002F\u002Fza.pinterest.com\u002Fpin\u002F359936195232243290\u002F)",{"type":98,"attrs":2047,"content":2048},{"level":168},[2049],{"text":2050,"type":59,"marks":2051},"Fire sunglasses",[2052],{"type":68},{"type":76,"attrs":2054},{"id":1706,"body":2055},[2056],{"_uid":2057,"asset":2058,"component":1745,"description":2068},"i-6d8cbb10-833e-4643-abbe-195f6d80ae7f",[2059],{"_uid":2060,"asset":2061,"device":1743,"component":1744},"bfda66b9-a204-446b-b3ae-0b57f8978590",[2062],{"_uid":2063,"image":2064,"imageAlt":1742,"component":39},"442d659d-1822-4c14-b1ab-46301be2c916",{"id":2065,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":2066,"copyright":34,"fieldtype":36,"meta_data":2067,"is_external_url":16},17866215,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F564x1075\u002Fd32ea7dd10\u002Fsnapchat_size_guide-_how_to_create_beautiful_images_and_videos_image_10.png",{},"Image source: [Pinterest](https:\u002F\u002Fza.pinterest.com\u002Fpin\u002F962081539120447331\u002F)",{"type":55,"content":2070},[2071],{"text":2072,"type":59},"Whenever users feel energetic and motivated, they use the ‘fire sunglasses’ filter. They want to show everyone they're on fire, and there couldn't be a better filter than this. It provides users with a pair of glasses with fire on the glass, which adds to the energy.",{"type":55,"content":2074},[2075],{"text":2076,"type":59},"The fire gives you a fiery, relaxed look that catches people's attention.",{"type":98,"attrs":2078,"content":2079},{"level":168},[2080],{"text":2081,"type":59,"marks":2082},"Neon horns",[2083],{"type":68},{"type":76,"attrs":2085},{"id":1706,"body":2086},[2087],{"_uid":2088,"asset":2089,"component":1745,"description":2099},"i-7b8f3c8c-3886-4bc7-879f-62ecb641c2f9",[2090],{"_uid":2091,"asset":2092,"device":1743,"component":1744},"3cd99342-9250-4041-889a-9b21ac7b9c3e",[2093],{"_uid":2094,"image":2095,"imageAlt":1742,"component":39},"f171b34b-f8d1-4b51-a8bf-09c80044ab59",{"id":2096,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":2097,"copyright":34,"fieldtype":36,"meta_data":2098,"is_external_url":16},17866214,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F564x295\u002Fbab9d41ad9\u002Fsnapchat_size_guide-_how_to_create_beautiful_images_and_videos_image_11.png",{},"Image source: [Pinterest](https:\u002F\u002Fza.pinterest.com\u002Fpin\u002F685321268300761186\u002F)",{"type":55,"content":2101},[2102],{"text":2103,"type":59},"The original filter, the devil's horn, but in neon. Incredibly catchy to the eye and gives the user a devilish look. This filter is a classic and is here to stay for a long time.",{"type":55,"content":2105},[2106],{"text":2107,"type":59},"For the first time, horn filters have taken one step further and given it a neon effect, making it even more appealing. The user can now also change the horn color. Various options have been offered, such as black and white. Some more color options include lime green, magenta, orange, and light blue. Want to know the best part? 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Moreover, it turns users’ pictures into a polaroid, and we all know how good a polaroid looks. This filter brightens up background photos and applies a few filters, softening a person’s face. 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This filter comes with two options – with grain and without grain – and most people prefer it with grain. Furthermore, this filter gives people those cool ",{"text":2217,"type":59,"marks":2218},"summer vibes",[2219],{"type":131,"attrs":2220},{"href":2221,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fsummer-font\u002F",{"text":2223,"type":59},". You can also control the amount of tan this filter adds. Most people love this filter because it's very subtle, but it does a lot without saturating colors too much.",{"type":98,"attrs":2225,"content":2226},{"level":2163},[2227],{"text":2228,"type":59,"marks":2229},"The Dancing Turkey",[2230],{"type":68},{"type":76,"attrs":2232},{"id":1706,"body":2233},[2234],{"_uid":2235,"asset":2236,"component":1745,"description":2246},"i-db9b680b-f464-41a9-911c-fa04aa1bc5f4",[2237],{"_uid":2238,"asset":2239,"device":1743,"component":1744},"2f7b9943-2d5b-4c82-8f57-a9f0bcbece28",[2240],{"_uid":2241,"image":2242,"imageAlt":1742,"component":39},"29663b58-497c-4605-9028-1722e5e1f058",{"id":2243,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":2244,"copyright":34,"fieldtype":36,"meta_data":2245,"is_external_url":16},17866209,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F320x320\u002F8e789d37fa\u002Fsnapchat_size_guide-_how_to_create_beautiful_images_and_videos_image_15.png",{},"Image source: [Pinterest](https:\u002F\u002Fza.pinterest.com\u002Fpin\u002F481744491390713722\u002F)",{"type":55,"content":2248},[2249],{"text":2250,"type":59,"marks":2251},"It's good to be a bit goofy sometimes, and this filter is the right one for it. This filter provides you with a turkey costume, and this filter makes many laugh out loud. The turkey even shows off its excellent dancing skills.",[2252],{"type":520,"attrs":2253},{"color":522},{"type":76,"attrs":2255},{"id":1706,"body":2256},[2257],{"_uid":2258,"title":2259,"button":2260,"component":94,"description":2265,"backgroundColor":1819},"i-f2c520b3-4f10-4bb9-8338-d3567d313d1b","Get creative with Linearity Curve.",[2261],{"_uid":2262,"icon":34,"link":2263,"size":90,"text":91,"type":92,"component":93},"3465fad9-a7d6-499b-b214-299e3cd62d85",{"id":34,"url":2264,"linktype":88,"fieldtype":89,"cached_url":2264},"https:\u002F\u002Fauth.linearity.io\u002Fregister","All the tools you need to create post and share them with your squad.",{"type":98,"attrs":2267,"content":2268},{"level":2163},[2269],{"text":2270,"type":59,"marks":2271},"The Elders",[2272],{"type":68},{"type":76,"attrs":2274},{"id":1706,"body":2275},[2276],{"_uid":2277,"asset":2278,"component":1745,"description":2288},"i-06d69504-0508-4064-a6b5-ac1ba40f3457",[2279],{"_uid":2280,"asset":2281,"device":1743,"component":1744},"e5a9c6d5-9040-41e3-bf54-9673e426c136",[2282],{"_uid":2283,"image":2284,"imageAlt":1742,"component":39},"f8640d61-31de-4d19-ae4e-1f5cc065374e",{"id":2285,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":2286,"copyright":34,"fieldtype":36,"meta_data":2287,"is_external_url":16},17866206,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F320x320\u002F1b65f90b5a\u002Fsnapchat_size_guide-_how_to_create_beautiful_images_and_videos_image_16.png",{},"Image source: [Pinterest](https:\u002F\u002Fza.pinterest.com\u002Fpin\u002F701787554449964693\u002F)",{"type":55,"content":2290},[2291],{"text":2292,"type":59},"This filter would be beneficial around Halloween as it gives you that spooky look. You could scare people out of nowhere. It appears normal at first, but your face will change into a scary-looking nun when you open your mouth.",{"type":98,"attrs":2294,"content":2295},{"level":2163},[2296],{"text":2297,"type":59,"marks":2298},"Distortion",[2299],{"type":68},{"type":76,"attrs":2301},{"id":1706,"body":2302},[2303],{"_uid":2304,"asset":2305,"component":1745,"description":2315},"i-86b9e623-92f6-4f17-8235-ffc21a5b5b68",[2306],{"_uid":2307,"asset":2308,"device":1743,"component":1744},"5d0b6447-bf16-4c97-9fb1-eb6feb4baf69",[2309],{"_uid":2310,"image":2311,"imageAlt":1742,"component":39},"08aac7b7-1f75-4d5c-9864-e4a89d9b7ae8",{"id":2312,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":2313,"copyright":34,"fieldtype":36,"meta_data":2314,"is_external_url":16},17866220,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F320x320\u002Fb422220bcb\u002Fsnapchat_size_guide-_how_to_create_beautiful_images_and_videos_image_17.png",{},"Image source: [Pinterest](https:\u002F\u002Fza.pinterest.com\u002Fpin\u002F634726141222288334\u002F)",{"type":55,"content":2317},[2318],{"text":2319,"type":59},"This filter shows life through a different lens as it distorts your picture or video sizes against the corners of the screen. It's a filter you can use to draw focus away from something or make your post more abstract.",{"type":98,"attrs":2321,"content":2322},{"level":2163},[2323],{"text":2324,"type":59,"marks":2325},"The Scary Mask",[2326],{"type":68},{"type":76,"attrs":2328},{"id":1706,"body":2329},[2330],{"_uid":2331,"asset":2332,"component":1745,"description":2342},"i-10c489c6-46ed-4a65-9090-5bc6a58479d8",[2333],{"_uid":2334,"asset":2335,"device":1743,"component":1744},"190594cf-dd9d-4287-906b-a31ad5accaab",[2336],{"_uid":2337,"image":2338,"imageAlt":1742,"component":39},"61db8fc2-eb2d-4698-8caa-42cd42863a6b",{"id":2339,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":2340,"copyright":34,"fieldtype":36,"meta_data":2341,"is_external_url":16},17866213,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F563x748\u002F9d8473614b\u002Fsnapchat_size_guide-_how_to_create_beautiful_images_and_videos_image_18.png",{},"Image source: [Pinterest](https:\u002F\u002Fza.pinterest.com\u002Fpin\u002F586242076504878138\u002F)",{"type":55,"content":2344},[2345],{"text":2346,"type":59},"When people get bored with typical filters and don't get much response, they use funny or scary filters, which are way more engaging. But here's the kicker – this filter covers half the user’s face with a golden skull mask and turns their eyes into a golden flame color too.",{"type":98,"attrs":2348,"content":2349},{"level":168},[2350],{"text":2351,"type":59,"marks":2352},"The best default filters and lens from Snapchat",[2353],{"type":68},{"type":98,"attrs":2355,"content":2356},{"level":2163},[2357],{"text":2358,"type":59,"marks":2359},"Reverse video",[2360],{"type":68},{"type":76,"attrs":2362},{"id":1706,"body":2363},[2364],{"_uid":2365,"asset":2366,"component":1745,"description":2376},"i-81df4670-9aac-4413-bf00-1c15a1950a0d",[2367],{"_uid":2368,"asset":2369,"device":1743,"component":1744},"32c7dc00-40e5-4d18-be13-ba95d734134a",[2370],{"_uid":2371,"image":2372,"imageAlt":1742,"component":39},"000f8e98-407d-499a-bb91-eb3b37d29205",{"id":2373,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":2374,"copyright":34,"fieldtype":36,"meta_data":2375,"is_external_url":16},17866208,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F563x324\u002Fd70ac0bc8f\u002Fsnapchat_size_guide-_how_to_create_beautiful_images_and_videos_image_19.png",{},"Image source: [Pinterest](https:\u002F\u002Fza.pinterest.com\u002Fpin\u002F525724956506386092\u002F)",{"type":55,"content":2378},[2379],{"text":2380,"type":59},"This is one of the most used default filters and the best option for a filter on Snapchat. You don't need to add this filter as it's already there. If you make a video type, you get an option to reverse the video resolution and make it more attractive as if you're going backward. It is an interesting way of making your videos tell a story.",{"type":98,"attrs":2382,"content":2383},{"level":2163},[2384],{"text":2385,"type":59,"marks":2386},"Time and date overlay",[2387],{"type":68},{"type":76,"attrs":2389},{"id":1706,"body":2390},[2391],{"_uid":2392,"asset":2393,"component":1745,"description":2403},"i-bba69817-6b67-41f7-a298-b51098c16ba0",[2394],{"_uid":2395,"asset":2396,"device":1743,"component":1744},"19e70768-3e18-490d-b880-f1718fdea871",[2397],{"_uid":2398,"image":2399,"imageAlt":1742,"component":39},"aac12e87-808d-4be6-81b7-7adf2adc2247",{"id":2400,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":2401,"copyright":34,"fieldtype":36,"meta_data":2402,"is_external_url":16},17866218,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F540x960\u002Fd1b0a16ab8\u002Fsnapchat_size_guide-_how_to_create_beautiful_images_and_videos_image_20.png",{},"Image source: [Pinterest](https:\u002F\u002Fza.pinterest.com\u002Fpin\u002F39476934223130051\u002F)",{"type":55,"content":2405},[2406],{"text":2407,"type":59},"This is one of the best Snapchat filters and probably the most used. Everyone uses this filter in their pictures and videos. This filter is set as default, and you don't need to install or save it. It will allow other people to know the exact date and time of the picture, exactly when it was taken.",{"type":55,"content":2409},[2410],{"text":2411,"type":59},"No matter what industry you are in, you’re sure to love these filters, as well as use them to promote your business more excitingly. Besides making your ads more lighthearted, intriguing, and relatable, find out what other advantages are when using Snapchat for your adverts.",{"type":98,"attrs":2413,"content":2414},{"level":100},[2415],{"text":2416,"type":59,"marks":2417},"Snapchat ad benefits",[2418],{"type":68},{"type":76,"attrs":2420},{"id":1706,"body":2421},[2422],{"_uid":2423,"asset":2424,"component":1745,"description":2434},"i-c300c684-0293-4c4a-928a-da1d57f3e142",[2425],{"_uid":2426,"asset":2427,"device":1743,"component":1744},"93d8413d-e311-4c85-ba50-5bbca4e6e246",[2428],{"_uid":2429,"image":2430,"imageAlt":1742,"component":39},"01a4ecc6-946a-43e3-b3dc-87b031026357",{"id":2431,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":2432,"copyright":34,"fieldtype":36,"meta_data":2433,"is_external_url":16},17866223,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F563x295\u002Fe932598084\u002Fsnapchat_size_guide-_how_to_create_beautiful_images_and_videos_image_21.png",{},"Image source: [Pinterest](https:\u002F\u002Fza.pinterest.com\u002Fpin\u002F1123366700777143687\u002F)",{"type":98,"attrs":2436,"content":2437},{"level":168},[2438],{"text":2439,"type":59,"marks":2440},"Reach the youth",[2441],{"type":68},{"type":55,"content":2443},[2444,2446,2452],{"text":2445,"type":59},"According ",{"text":2447,"type":59,"marks":2448},"to Snapchat",[2449],{"type":131,"attrs":2450},{"href":2451,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fforbusiness.snapchat.com\u002Fblog\u002F5-actionable-insights-for-marketing-to-millennials-and-genz",{"text":2453,"type":59},", Millennials are emerging shoppers having a direct spending power of roughly $1 Trillion. If your brand is also targeting Gen Z, then Snapchat is your best buddy as:",{"type":175,"content":2455},[2456,2462,2468],{"type":178,"content":2457},[2458],{"type":55,"content":2459},[2460],{"text":2461,"type":59},"Snapchat has dedicated millennials in the age bracket of 18-34",{"type":178,"content":2463},[2464],{"type":55,"content":2465},[2466],{"text":2467,"type":59},"Each user spends an average of 30 minutes on the app daily",{"type":178,"content":2469},[2470],{"type":55,"content":2471},[2472],{"text":2473,"type":59},"60% of active Snapchat users make impulsive purchases.",{"type":55,"content":2475},[2476],{"text":2477,"type":59},"These are some serious figures you would not like to miss to skyrocket your sales.",{"type":98,"attrs":2479,"content":2480},{"level":168},[2481],{"text":2482,"type":59,"marks":2483},"Share user-generated content",[2484],{"type":68},{"type":55,"content":2486},[2487],{"text":2488,"type":59},"Snapchat user-generated content images are the best. It eliminates video content creation hassles, makes them an inclusive part of your brand (initiating emotional connections with the users), and is a great way to strengthen a brand's credibility.",{"type":98,"attrs":2490,"content":2491},{"level":168},[2492],{"text":2493,"type":59,"marks":2494},"Multiple ad formats",[2495],{"type":68},{"type":55,"content":2497},[2498],{"text":2499,"type":59},"Bid farewell to boring ad pitches with Snapchat. You can choose from multiple Snapchat ad formats, such as snap ads, story ads, filters, and AR lenses. Introduce features and announce giveaways with story ads. Go for snap ads giving a sneak peek of all the cool activities associated with your business. 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Select “All templates” to explore the three collections: Business, Events, and Social Media.\n- Templates are displayed as thumbnails, offering a quick preview of their style and layout.\n- Tap on your chosen template to see it in full. You can zoom in on this preview screen to see all the details.\n- Tap the “Use Template” button to open it in the Editor.\n\n**How to edit Linearity Templates**\n\nIt’s important to remember that all the elements within our templates are fully customizable, so feel free to use as much or as little of the already existing layout, colors, fonts, images, and shapes as desired.\n\nChange up the colors, add your own message with the Text Tool, and swap out any images with your won.\n\nYou can also tap into other intuitive features, such as [**AI backgrounds**](\u002Ffeatures\u002Fai-backgrounds),[ ](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fai-backgrounds\u002F)the [**Brush Tool**](\u002Ffeatures\u002Fbrush-tool), [**Pen Tool**](\u002Ffeatures\u002Fpen-tool), [**Shape Builder**](\u002Ffeatures\u002Fshape-builder), [**Auto Trace**,](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fauto-trace) and more to add even more personal touches to each template.\n\nIn Linearity Move you can also use [**Auto animate**](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fauto-animate\u002F), [**GIF export**](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fgif-export), Animation presets and [**Design and animate mode**](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fdesign-vs-animate-mode\u002F)[.](\u002Ffeatures\u002Fdesign-vs-animate-mode) Let our templates be the starting point for your limitless creativity!\n\n**Don't have Linearity Curve or Move yet?** Quickly download them to start using templates. 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You stay in control.",{"type":55,"attrs":6219,"content":6220},{"textAlign":134},[6221],{"type":5013,"attrs":6222},{"id":6223,"alt":34,"src":6224,"title":34,"source":34,"copyright":34,"meta_data":6225},210040359725461,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1588x1080\u002Fc1e0dd08f7\u002Fimage-generation.gif",{},{"type":98,"attrs":6227,"content":6228},{"level":100,"textAlign":134},[6229],{"text":6230,"type":59},"How to generate an image with AI",{"type":98,"attrs":6232,"content":6233},{"level":168,"textAlign":134},[6234],{"text":6235,"type":59},"1. Start with the purpose",{"type":55,"attrs":6237,"content":6238},{"textAlign":134},[6239],{"text":6240,"type":59},"Before describing the scene, decide what the image needs to do. A homepage hero, square social post, product announcement and email banner all need different compositions. 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