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coolest 2D animated commercials of all time | Linearity","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F0714d76a49\u002F2d-animated-commercials_widget.png",{},"decor-salmon",[2012],{"_uid":2013,"content":2014,"component":2705},"8ead93eb-f999-4882-b6ba-dab9790e9d25",{"type":2015,"content":2016},"doc",[2017,2023,2027,2053,2066,2075,2084,2104,2120,2127,2131,2135,2139,2143,2147,2159,2165,2169,2173,2177,2181,2185,2197,2203,2207,2211,2215,2228,2232,2244,2250,2254,2258,2262,2266,2280,2292,2298,2302,2306,2310,2314,2318,2330,2336,2340,2350,2354,2358,2370,2376,2380,2384,2388,2392,2404,2410,2414,2424,2428,2432,2436,2467,2479,2485,2489,2493,2497,2501,2505,2517,2523,2527,2531,2535,2547,2553,2562,2566,2570,2574,2586,2592,2596,2600,2604,2608,2614,2621,2625,2643,2653,2659,2689],{"type":2018,"content":2019},"paragraph",[2020],{"text":2021,"type":2022},"Trends may come and go, but animation is here to stay. It’s an art form with a history that stretches back centuries and has arguably never been more popular. ","text",{"type":2018,"content":2024},[2025],{"text":2026,"type":2022},"We see animation and motion graphics everywhere—in movies, TV shows, social media, websites, and more. Of all the forms of animation, 2D animation has the longest backstory, stretching back to the 19th century.",{"type":2018,"content":2028},[2029,2031,2041,2043,2051],{"text":2030,"type":2022},"Traditional ",{"text":2032,"type":2022,"marks":2033},"animation techniques",[2034,2039],{"type":2035,"attrs":2036},"link",{"href":2037,"uuid":11,"anchor":11,"target":2038,"linktype":172},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fearly-animation-devices\u002F","_blank",{"type":2040},"underline",{"text":2042,"type":2022}," create the illusion of movement by using successive still images, each one a step forward from the previous one. Originally, this was done using hand-painted cels, but it’s now more commonly achieved using ",{"text":2044,"type":2022,"marks":2045},"digital animation software",[2046,2050],{"type":2035,"attrs":2047},{"href":2048,"uuid":2049,"anchor":11,"target":429,"linktype":24},"\u002Fblog\u002Fanimation-apps-for-ipad","8a99534b-8dec-4bb9-8f6d-0a2ecebc5d74",{"type":2040},{"text":2052,"type":2022},".",{"type":2018,"content":2054},[2055,2057,2064],{"text":2056,"type":2022},"Ever since ",{"text":2058,"type":2022,"marks":2059},"Walt Disney",[2060,2063],{"type":2035,"attrs":2061},{"href":2062,"uuid":11,"anchor":11,"target":2038,"linktype":172},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fa-brief-history-of-disney\u002F",{"type":2040},{"text":2065,"type":2022}," took 2D animation into the mainstream via the big screen, it’s captured the hearts of millions of people. Walt Disney Studios might have since expanded to focus more on 3D animation and blockbuster feature films, but 2D animation is still big business. ",{"type":2067,"attrs":2068},"blok",{"id":2069,"body":2070},"9123cada-ca89-4425-9004-779bd2e8c4af",[2071],{"_uid":2072,"emoji":9,"bgColor":2010,"markdown":2073,"component":2074},"i-efed85de-60f7-40c0-a33e-211a9f7b60bf","Through advertising and marketing, 2D animation has the ability to define brands and products and make them stand out from the competition.","BlogComponentDisclaimer",{"type":2018,"content":2076},[2077],{"text":2078,"type":2022,"marks":2079},"The following videos display some of the best 2D animated commercials ever created and show the huge impact that a well-animated advertisement can have.",[2080],{"type":2081,"attrs":2082},"textStyle",{"color":2083},"#111717",{"type":2067,"attrs":2085},{"id":2069,"body":2086},[2087],{"_uid":2088,"image":2089,"title":2096,"button":2097,"component":2102,"description":2103},"i-bb195500-46b9-419e-b00e-31146e8b5360",[2090],{"_uid":2091,"image":2092,"imageAlt":2002,"component":2002},"2d039f9a-f341-4304-bd91-f6769ab3674a",{"id":2093,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":2094,"copyright":9,"fieldtype":12,"meta_data":2095,"is_external_url":7},17423592,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F688x488\u002Ff85f7be569\u002Fsnippet-banner-image.png",{},"Bring motion in-house",[2098],{"_uid":2099,"icon":9,"link":2100,"size":1668,"text":456,"type":1670,"component":1671},"3b41d161-5f9f-401e-a69b-1703aba1d1a5",{"id":9,"url":2101,"linktype":172,"fieldtype":25,"cached_url":2101},"https:\u002F\u002Fwww.linearity.io\u002Fget-started","BlogComponentBigCta","Animate marketing assets in seconds with Linearity Move.",{"type":2105,"attrs":2106,"content":2108},"heading",{"level":2107},2,[2109,2114],{"text":2110,"type":2022,"marks":2111},"1. Red Bull: ",[2112],{"type":2113},"bold",{"text":2115,"type":2022,"marks":2116},"Gives you wiiings",[2117,2118],{"type":2113},{"type":2119},"italic",{"type":2067,"attrs":2121},{"id":2069,"body":2122},[2123],{"src":2124,"_uid":2125,"component":2126},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FO7aUJbkRYyU?feature=oembed","i-5c246450-693a-49fc-ac32-6e2ebfac2ed8","YoutubeEmbedComponent",{"type":2018,"content":2128},[2129],{"text":2130,"type":2022},"The original Red Bull animated adverts are a masterclass in establishing a brand message and identity with an ad campaign. ",{"type":2018,"content":2132},[2133],{"text":2134,"type":2022},"This traditional animation series uses hand-drawn characters in a variety of situations, all with one thing in common—at some point, they chug a can of Red Bull, grow wings, and do something extraordinary.",{"type":2018,"content":2136},[2137],{"text":2138,"type":2022},"It’s an incredibly simple idea that the company has been able to squeeze a huge amount of mileage out of and create a series of animated videos around. ",{"type":2018,"content":2140},[2141],{"text":2142,"type":2022},"The line drawings and minimal use of color give it a look that has become inseparable from the brand, and the omission of dialogue means that it’s been able to travel between cultures and languages easily. ",{"type":2018,"content":2144},[2145],{"text":2146,"type":2022},"Red Bull might have spread its tentacles into many different marketing ventures, but these original animated commercials are still the most memorable and effective.",{"type":2105,"attrs":2148,"content":2149},{"level":2107},[2150,2154],{"text":2151,"type":2022,"marks":2152},"2. Coca-Cola: ",[2153],{"type":2113},{"text":2155,"type":2022,"marks":2156},"A Coke is a Coke is a Coke",[2157,2158],{"type":2113},{"type":2119},{"type":2067,"attrs":2160},{"id":2069,"body":2161},[2162],{"src":2163,"_uid":2164,"component":2126},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FCiEcW_YEs3E?feature=oembed","i-e8a75313-c4be-4f8f-9300-335223fb4ad3",{"type":2018,"content":2166},[2167],{"text":2168,"type":2022},"The NFL Superbowl is the single most-watched broadcast in the United States every year and one of the most-viewed sporting events worldwide. ",{"type":2018,"content":2170},[2171],{"text":2172,"type":2022},"For this reason, commercial breaks are some of the most coveted advertising spots, and companies clamor each year to produce the most memorable and eye-catching adverts for these slots. ",{"type":2018,"content":2174},[2175],{"text":2176,"type":2022},"The fact that Coca-Cola ran a 2D animated commercial shows that the animation market is as strong as ever.",{"type":2018,"content":2178},[2179],{"text":2180,"type":2022},"Coca-Cola used a retro animation style, added some deft modern touches, and combined them to reflect its idea that Coke is for everyone and diversity is to be embraced. ",{"type":2018,"content":2182},[2183],{"text":2184,"type":2022},"The color palette is minimal and on brand, and the sound effects actually made us thirsty. This advert showed that 2D animation still belongs on the biggest of stages.",{"type":2105,"attrs":2186,"content":2187},{"level":2107},[2188,2192],{"text":2189,"type":2022,"marks":2190},"3. Nike: ",[2191],{"type":2113},{"text":2193,"type":2022,"marks":2194},"Dream Team",[2195,2196],{"type":2113},{"type":2119},{"type":2067,"attrs":2198},{"id":2069,"body":2199},[2200],{"src":2201,"_uid":2202,"component":2126},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FKlPDDuiO2wk?feature=oembed","i-1f447451-147a-47a0-a0cc-a5a1f5e52304",{"type":2018,"content":2204},[2205],{"text":2206,"type":2022},"This animated commercial is from way back in 1992 and we love it for multiple reasons. It was made by Nike for the 1992 Olympics for the US basketball ‘Dream Team’. ",{"type":2018,"content":2208},[2209],{"text":2210,"type":2022},"1992 was the first year that players who were active in the NBA league were allowed to play in the Olympic team, and the result was that the U.S.A. had a team that was unstoppable and demolished the opposition.",{"type":2018,"content":2212},[2213],{"text":2214,"type":2022},"To mark the occasion, Nike turned the players into an anime-style exaggerated version of themselves. The character animation is impressive, and their over-the-top bulging muscles are really reminiscent of the era. ",{"type":2018,"content":2216},[2217,2219,2226],{"text":2218,"type":2022},"We like how it uses the ",{"text":2220,"type":2022,"marks":2221},"principles of animation",[2222,2225],{"type":2035,"attrs":2223},{"href":2224,"uuid":11,"anchor":11,"target":2038,"linktype":172},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002F12-principles-of-animation\u002F",{"type":2040},{"text":2227,"type":2022}," to make the players do things that are physically impossible (like turning into a bull or spinning the opposing players around on a basketball). ",{"type":2018,"content":2229},[2230],{"text":2231,"type":2022},"We’re not sure if this commercial had anything to do with the live-action and animated Space Jam movie that came out in 1996, but we like to think it was the original inspiration.",{"type":2105,"attrs":2233,"content":2234},{"level":2107},[2235,2239],{"text":2236,"type":2022,"marks":2237},"4. Oreo: ",[2238],{"type":2113},{"text":2240,"type":2022,"marks":2241},"Wonderfilled",[2242,2243],{"type":2113},{"type":2119},{"type":2067,"attrs":2245},{"id":2069,"body":2246},[2247],{"src":2248,"_uid":2249,"component":2126},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FkI41Fh9RSi0?feature=oembed","i-6e0a389c-37ae-469a-9bcf-40e61d680865",{"type":2018,"content":2251},[2252],{"text":2253,"type":2022},"If you think you recognize the voice that is singing in this Oreo commercial, then it’s probably because you do. ",{"type":2018,"content":2255},[2256],{"text":2257,"type":2022},"For this 2D animated commercial, Oreo commissioned the musician Owl City to pen a song especially for it. You might think that the advert is aimed at children, but the creators made it with adults in mind. We guess they understand that adults also love insanely cute animated 2D cartoons.",{"type":2018,"content":2259},[2260],{"text":2261,"type":2022},"The theme of the advert is basically asking what would happen if you gave an Oreo to an otherwise mean or scary creature—the big bad wolf, a vampire, and a great white shark. ",{"type":2018,"content":2263},[2264],{"text":2265,"type":2022},"Of course, the result is that the creatures become friendly and relaxed. The color palette, animated lettering, and motion animation are all gorgeously executed, and we imagine that the animation team had a fantastic time working on this commercial.",{"type":2067,"attrs":2267},{"id":2069,"body":2268},[2269],{"_uid":2270,"title":2271,"button":2272,"component":2277,"description":2278,"backgroundColor":2279},"i-10a329b3-02e2-4d03-8eba-ed50b1fcf25e","Ready to create brand assets that pack a punch?",[2273],{"_uid":2274,"icon":9,"link":2275,"size":1668,"text":456,"type":1670,"component":1671},"f795a4fa-a880-43cc-ae18-574c78929470",{"id":9,"url":2276,"linktype":172,"fieldtype":25,"cached_url":2276},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002F","BlogComponentCta","Visit our Academy for free marketing design courses.\n\n","purple",{"type":2105,"attrs":2281,"content":2282},{"level":2107},[2283,2287],{"text":2284,"type":2022,"marks":2285},"5. Nespresso: ",[2286],{"type":2113},{"text":2288,"type":2022,"marks":2289},"On Ice",[2290,2291],{"type":2113},{"type":2119},{"type":2067,"attrs":2293},{"id":2069,"body":2294},[2295],{"src":2296,"_uid":2297,"component":2126},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002F9hMASTfxLMQ?feature=oembed","i-ff71b2d7-a1c5-4737-a1f6-61dd776fb1a3",{"type":2018,"content":2299},[2300],{"text":2301,"type":2022},"The best commercials are the ones that instantly transport you to another place and headspace.",{"type":2018,"content":2303},[2304],{"text":2305,"type":2022},"Inside a mere 30 seconds, this 2D animated advert for Nespresso on Ice takes you to the side of a lake overlooking a marina and finally sets you aboard a yacht. ",{"type":2018,"content":2307},[2308],{"text":2309,"type":2022},"The sound effects are so on point, with ice cubes rattling around in a glass while coffee is poured over them.",{"type":2018,"content":2311},[2312],{"text":2313,"type":2022},"It uses bright colors and sharp vector graphics throughout, seamlessly gliding from scene to scene with minimal movement. We think it’s a perfect example of how digital animation can really bring a product to life and create a feeling around it. ",{"type":2018,"content":2315},[2316],{"text":2317,"type":2022},"If you’re asking how to make your product a mood, then this Nespresso commercial should be your blueprint.",{"type":2105,"attrs":2319,"content":2320},{"level":2107},[2321,2325],{"text":2322,"type":2022,"marks":2323},"6. Rick and Morty: ",[2324],{"type":2113},{"text":2326,"type":2022,"marks":2327},"Sony PS5",[2328,2329],{"type":2113},{"type":2119},{"type":2067,"attrs":2331},{"id":2069,"body":2332},[2333],{"src":2334,"_uid":2335,"component":2126},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FrIjg3qyDkQs?feature=oembed","i-30419dcf-136e-419b-a1c2-01d731deb46c",{"type":2018,"content":2337},[2338],{"text":2339,"type":2022},"Using celebrities and well-known figures to sell products is nothing new and is one of the most standard advertising and marketing practices we can think of. ",{"type":2018,"content":2341},[2342,2344,2348],{"text":2343,"type":2022},"However, it’s not so often that celebrities are animated cartoon characters (unless they are the mascots of the product, as with many breakfast cereal products). The way that Sony has used ",{"text":2345,"type":2022,"marks":2346},"Rick and Morty",[2347],{"type":2119},{"text":2349,"type":2022}," to plug the PS5 console is incredibly smart and funny.",{"type":2018,"content":2351},[2352],{"text":2353,"type":2022},"This commercial appeared on Adult Swim—the Cartoon Network for mature audiences—and plays up to the market. It forgoes any kind of special effects or pizazz, and it’s ‘very meta’ in tone. ",{"type":2018,"content":2355},[2356],{"text":2357,"type":2022},"Morty tries to explain some of the features of the console while Rick is in the background, busily counting the money they have been paid to hawk the product. They expose the way advertising works and, in the process, make an honest, authentic, and effective commercial.",{"type":2105,"attrs":2359,"content":2360},{"level":2107},[2361,2365],{"text":2362,"type":2022,"marks":2363},"7. Gatorade: ",[2364],{"type":2113},{"text":2366,"type":2022,"marks":2367},"The boy who learned to fly",[2368,2369],{"type":2113},{"type":2119},{"type":2067,"attrs":2371},{"id":2069,"body":2372},[2373],{"src":2374,"_uid":2375,"component":2126},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FkIDUfSQ32jU?feature=oembed","i-a3b263b3-fe21-4841-aa45-253f26907927",{"type":2018,"content":2377},[2378],{"text":2379,"type":2022},"This isn’t as much an animated commercial as it’s a short animated feature film. Produced by Gatorade, it shows the kind of boundary-pushing creative marketing content that forward-thinking companies can put out there. ",{"type":2018,"content":2381},[2382],{"text":2383,"type":2022},"The seven-minute-long 2D animation video tells the story of the life of Usain Bolt, the fastest man in the world.",{"type":2018,"content":2385},[2386],{"text":2387,"type":2022},"It’s an exhilarating and heartwarming tale that animation brings to life and that shows the power of 2D animation at its best. Recreating this story using actors would be very expensive and extremely difficult. ",{"type":2018,"content":2389},[2390],{"text":2391,"type":2022},"Also, it would be hard to recreate the scene at 5.30 when Usain runs on clouds. Hats off to Gatorade for making this short film happen and showing what an amazing storytelling technique animation can be.",{"type":2105,"attrs":2393,"content":2394},{"level":2107},[2395,2399],{"text":2396,"type":2022,"marks":2397},"8. Honda: ",[2398],{"type":2113},{"text":2400,"type":2022,"marks":2401},"Paper",[2402,2403],{"type":2113},{"type":2119},{"type":2067,"attrs":2405},{"id":2069,"body":2406},[2407],{"src":2408,"_uid":2409,"component":2126},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002F54P6jlIQsXs?feature=oembed","i-6eaeeb37-d238-4adc-8ca2-963d716fc28c",{"type":2018,"content":2411},[2412],{"text":2413,"type":2022},"The Honda commercial titled 'Paper' is an ideal piece of advertising that showcases the company's rich history and diverse product range through the creative use of hand-drawn 2D animation. ",{"type":2018,"content":2415},[2416,2418,2422],{"text":2417,"type":2022},"What sets this commercial apart is its captivating execution: the entire narrative unfolds on a ",{"text":2419,"type":2022,"marks":2420},"continuous roll of paper",[2421],{"type":2113},{"text":2423,"type":2022},". ",{"type":2018,"content":2425},[2426],{"text":2427,"type":2022},"Each scene seamlessly transitions into the next through clever animations that simulate the paper being folded, torn, and manipulated to reveal new images.",{"type":2018,"content":2429},[2430],{"text":2431,"type":2022},"The commercial begins with Honda's early days, highlighting founder Soichiro Honda's initial interest in motorized bicycles, and progresses through the company's history of innovation in motorcycles, automobiles, marine engines, and even aerospace technology. ",{"type":2018,"content":2433},[2434],{"text":2435,"type":2022},"Each product is meticulously illustrated and animated to come to life on the paper, telling a story of evolution and creation that spans decades.",{"type":2067,"attrs":2437},{"id":2069,"body":2438},[2439],{"_uid":2440,"cards":2441,"component":2466},"i-f42b930e-8304-4151-aafe-e6b1b632c34f",[2442,2455],{"_uid":2443,"image":2444,"button":2448,"component":2454},"cc6cd419-5088-46f6-83c6-64f863044daa",{"id":2445,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":2446,"copyright":9,"fieldtype":12,"meta_data":2447,"is_external_url":7},17438447,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F510x510\u002F9a8c454501\u002Ffilters_format-webp-_quality-75-2.webp",{},[2449],{"_uid":2450,"icon":9,"link":2451,"size":1668,"text":2453,"type":1670,"component":1671},"5391f8f1-d626-4539-8a2a-771a69942170",{"id":9,"url":2452,"linktype":172,"fieldtype":25,"cached_url":2452},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fanimated-templates\u002Fbusiness-rocket-launch-social-media-post\u002F","Get this template","BlogTwoColumnTemplatesItem",{"_uid":2456,"image":2457,"button":2461,"component":2454},"f9ad11a2-6c79-4584-bb44-e6471555f00d",{"id":2458,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":2459,"copyright":9,"fieldtype":12,"meta_data":2460,"is_external_url":7},17438446,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F510x510\u002F82ca701aa5\u002Ffilters_format-webp-_quality-75-3.webp",{},[2462],{"_uid":2463,"icon":9,"link":2464,"size":1668,"text":2453,"type":1670,"component":1671},"1354bfa5-2109-49b6-bf13-93176dab1f8d",{"id":9,"url":2465,"linktype":172,"fieldtype":25,"cached_url":2465},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fanimated-templates\u002Fcrypto-solutions-digital-ad\u002F","BlogTwoColumnTemplates",{"type":2105,"attrs":2468,"content":2469},{"level":2107},[2470,2474],{"text":2471,"type":2022,"marks":2472},"9. Chobani: ",[2473],{"type":2113},{"text":2475,"type":2022,"marks":2476},"Dear Alice",[2477,2478],{"type":2113},{"type":2119},{"type":2067,"attrs":2480},{"id":2069,"body":2481},[2482],{"src":2483,"_uid":2484,"component":2126},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002Fz-Ng5ZvrDm4?feature=oembed","i-8e6cca84-de98-40d4-9c3c-35ba1b9e20fa",{"type":2018,"content":2486},[2487],{"text":2488,"type":2022},"The \"Dear Alice\" ad by Chobani utilizes 2D animation to tell the story from the perspective of a young girl named Alice. ",{"type":2018,"content":2490},[2491],{"text":2492,"type":2022},"The animation style is warm and inviting, with a hand-drawn look that evokes a sense of nostalgia and simplicity, mirroring Chobani's brand ethos of naturalness and wholesomeness. ",{"type":2018,"content":2494},[2495],{"text":2496,"type":2022},"The story typically focuses on growth, health, and the joy of sharing moments with loved ones, aligning with Chobani's commitment to producing high-quality, nutritious food products.",{"type":2018,"content":2498},[2499],{"text":2500,"type":2022},"With its fluid movements and expressive characters, the animation technique brings the story to life in a way that resonates with viewers of all ages. ",{"type":2018,"content":2502},[2503],{"text":2504,"type":2022},"The use of vibrant colors, detailed backgrounds, and thoughtful character designs contribute to the ad's overall effectiveness, making it memorable and impactful.",{"type":2105,"attrs":2506,"content":2507},{"level":2107},[2508,2512],{"text":2509,"type":2022,"marks":2510},"10. Dove: ",[2511],{"type":2113},{"text":2513,"type":2022,"marks":2514},"Real Beauty Sketches",[2515,2516],{"type":2113},{"type":2119},{"type":2067,"attrs":2518},{"id":2069,"body":2519},[2520],{"src":2521,"_uid":2522,"component":2126},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FdRKn1b8UCnM?feature=oembed","i-5e06d9ce-91a4-4aa3-a436-0b587fb4f8d4",{"type":2018,"content":2524},[2525],{"text":2526,"type":2022},"In the \"Real Beauty Sketches\" campaign, Dove employed Gil Zamora, an FBI-trained forensic artist, to draw women as they described themselves without him seeing them. ",{"type":2018,"content":2528},[2529],{"text":2530,"type":2022},"He then created a second set of sketches based on descriptions given by strangers who had recently met the women. ",{"type":2018,"content":2532},[2533],{"text":2534,"type":2022},"The two sets of drawings were then revealed to the participants, highlighting a significant disparity: the sketches based on strangers' descriptions were more flattering and closer to reality than the women's own descriptions of themselves.",{"type":2105,"attrs":2536,"content":2537},{"level":2107},[2538,2542],{"text":2539,"type":2022,"marks":2540},"11. Burger King: ",[2541],{"type":2113},{"text":2543,"type":2022,"marks":2544},"2021 rebrand",[2545,2546],{"type":2113},{"type":2119},{"type":2067,"attrs":2548},{"id":2069,"body":2549},[2550],{"src":2551,"_uid":2552,"component":2126},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FxwH4oVnuIAs?feature=oembed","i-9eddca22-61e8-4cae-8268-287c273ff1fb",{"type":2018,"content":2554},[2555,2557,2561],{"text":2556,"type":2022},"The new brand identity for Burger King, unveiled in early 2021, marked a significant shift for the fast-food giant. It emphasized a commitment to ",{"text":2558,"type":2022,"marks":2559},"quality, simplicity, and nostalgia",[2560],{"type":2113},{"text":2423,"type":2022},{"type":2018,"content":2563},[2564],{"text":2565,"type":2022},"Designed by the renowned branding agency Jones Knowles Ritchie (JKR), the comprehensive rebrand was Burger King's first major brand overhaul in over 20 years. ",{"type":2018,"content":2567},[2568],{"text":2569,"type":2022},"It aimed to modernize the brand while paying homage to its rich history. The rebrand aims to reflect Burger King's commitment to quality food and ingredients, moving away from the artificial and processed image often associated with fast food.",{"type":2018,"content":2571},[2572],{"text":2573,"type":2022},"By embracing its heritage and adopting a more genuine and straightforward communication style, Burger King seeks to foster a deeper connection with customers and stand out in the competitive fast-food landscape.",{"type":2105,"attrs":2575,"content":2576},{"level":2107},[2577,2581],{"text":2578,"type":2022,"marks":2579},"12. Ogilvy: ",[2580],{"type":2113},{"text":2582,"type":2022,"marks":2583},"Change is our lifeblood",[2584,2585],{"type":2113},{"type":2119},{"type":2067,"attrs":2587},{"id":2069,"body":2588},[2589],{"src":2590,"_uid":2591,"component":2126},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FtgroYHh9QXw?feature=oembed","i-22b0dada-af85-4085-960b-6d2cd6930b6b",{"type":2018,"content":2593},[2594],{"text":2595,"type":2022},"\"Change is our lifeblood\" encapsulates Ogilvy's adaptive and forward-thinking ethos. This mantra speaks to the agency's commitment to innovation, creativity, and staying ahead in the ever-evolving advertising and marketing landscape. ",{"type":2018,"content":2597},[2598],{"text":2599,"type":2022},"Founded by David Ogilvy, Ogilvy & Mather (now simply Ogilvy) has long been regarded as one of the premier marketing and communication firms globally, renowned for its strategic approach to branding, advertising, and crafting compelling narratives for its clients.",{"type":2018,"content":2601},[2602],{"text":2603,"type":2022},"‘Change is our lifeblood’ not only defines Ogilvy's approach to business and creativity but also reminds us of the advertising industry's dynamic nature. ",{"type":2018,"content":2605},[2606],{"text":2607,"type":2022},"For brands and marketers, partnering with agencies that recognize and harness the power of change is crucial in navigating the complexities of today's market landscape. ",{"type":2067,"attrs":2609},{"id":2069,"body":2610},[2611],{"_uid":2612,"emoji":9,"bgColor":2010,"markdown":2613,"component":2074},"i-f2810d69-9f35-4677-96f0-bdb22649eb1b","Looking for more animated advertising inspo? Check out this list of [artsy animated ads](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimated-ads\u002F) that we love.",{"type":2105,"attrs":2615,"content":2616},{"level":2107},[2617],{"text":2618,"type":2022,"marks":2619},"Ready to create 2D animated commercials?",[2620],{"type":2113},{"type":2018,"content":2622},[2623],{"text":2624,"type":2022},"You’ve seen just what can be achieved with 2D animation and realized its impact on a brand. But how to start the animation process for your own brand?",{"type":2018,"content":2626},[2627,2629,2635,2641],{"text":2628,"type":2022},"Learning how to animate can be a cinch—you can jump straight into using",{"text":2630,"type":2022,"marks":2631}," ",[2632],{"type":2035,"attrs":2633},{"href":2634,"uuid":11,"anchor":11,"target":429,"linktype":172},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-apps-for-ipad\u002F",{"text":2636,"type":2022,"marks":2637},"animation software",[2638,2640],{"type":2035,"attrs":2639},{"href":2634,"uuid":11,"anchor":11,"target":429,"linktype":172},{"type":2040},{"text":2642,"type":2022}," like Linearity Move. ",{"type":2018,"content":2644},[2645,2651],{"text":197,"type":2022,"marks":2646},[2647,2650],{"type":2035,"attrs":2648},{"href":2649,"uuid":11,"anchor":11,"target":2038,"linktype":172},"https:\u002F\u002Fwww.linearity.io\u002Fmove\u002F",{"type":2040},{"text":2652,"type":2022}," has all the advanced tools you need to create impressive and unforgettable animated commercials. But with none of the painstaking learning and work.",{"type":2067,"attrs":2654},{"id":2069,"body":2655},[2656],{"_uid":2657,"emoji":9,"bgColor":2010,"markdown":2658,"component":2074},"i-f023be83-cd8a-4ba9-a6a4-5ade18602f5c","Effortlessly switch between Animation Mode and Design Mode. Lean on our templates and animation presets. Or simply rely on Move’s [Auto Animate feature](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fauto-animate\u002F) to do it all for you—**import, click, and animate**.",{"type":2018,"content":2660},[2661,2666,2672,2677,2684],{"text":2662,"type":2022,"marks":2663},"If you’d like a bit more guidance, visit the ",[2664],{"type":2081,"attrs":2665},{"color":2083},{"text":2667,"type":2022,"marks":2668},"Linearity Academy",[2669,2671],{"type":2035,"attrs":2670},{"href":2276,"uuid":11,"anchor":11,"target":2038,"linktype":172},{"type":2040},{"text":2673,"type":2022,"marks":2674}," to advance your skills. Get started for free below, or check out ",[2675],{"type":2081,"attrs":2676},{"color":2083},{"text":2678,"type":2022,"marks":2679},"our pricing plans",[2680,2683],{"type":2035,"attrs":2681},{"href":2682,"uuid":11,"anchor":11,"target":2038,"linktype":172},"https:\u002F\u002Fwww.linearity.io\u002Fpricing\u002F",{"type":2040},{"text":2685,"type":2022,"marks":2686}," for professionals and teams.",[2687],{"type":2081,"attrs":2688},{"color":2083},{"type":2067,"attrs":2690},{"id":2069,"body":2691},[2692],{"_uid":2693,"image":2694,"title":2096,"button":2701,"component":2102,"description":2103},"i-97c6b267-c08a-4226-afd6-abf46bc66df2",[2695],{"_uid":2696,"image":2697,"imageAlt":2002,"component":2002},"076e2b3c-e623-474b-97a4-c12225abda72",{"id":2698,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":2699,"copyright":9,"fieldtype":12,"meta_data":2700,"is_external_url":7},17038841,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F688x488\u002F227fdf4e1c\u002Fsnippet-banner-image.png",{},[2702],{"_uid":2703,"icon":9,"link":2704,"size":1668,"text":456,"type":1670,"component":1671},"25b93e33-5504-4113-b643-e461bd9c6569",{"id":9,"url":2101,"linktype":172,"fieldtype":25,"cached_url":2101},"RichtextComponent","BlogPage",{"id":2708,"alt":2007,"name":9,"focus":9,"title":2007,"source":9,"filename":2709,"copyright":9,"fieldtype":12,"meta_data":2710,"is_external_url":7},18931824,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1dae25afdc\u002F2d-animated-commercials_thumbnail.png",{},{"id":2712,"filename":2713,"fieldtype":12,"is_external_url":7},18540588,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F429525e42b\u002F2d-animated-commercials-newblogcover.png","The Coolest 2D Animated Commercials of All Time","2024-04-09 21:09","Trends may come and go, but animation is here to stay. 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When she’s not solving problems, she’s drawing, hiking or baking, and she writes for the blog about Linearity, graphic design and other creative topics.",[],"nadya-kunze","blog\u002Fauthor\u002Fnadya-kunze",-220,[],536121488,"23176224-6356-4754-ae1e-283689e0acac","2025-10-14T15:37:44.998Z",[],{"id":11,"alt":11,"name":9,"focus":11,"title":11,"source":11,"filename":9,"copyright":11,"fieldtype":12,"meta_data":2788},{},[2790],{"_uid":2791,"content":2792,"component":2705},"dfa39375-1b4c-41bb-8b02-97f779d6845d",{"type":2015,"content":2793},[2794,2802,2807,2844,2849,2854,2861,2863,2882,2884,2891,2896,2906,2925,2933,2981,2998,3005,3055,3099,3104,3126,3128,3145,3152,3157,3164,3272,3279,3290,3340,3356,3369,3376,3382,3423,3428,3435,3440,3447,3484,3495,3502,3509,3532,3537,3548,3556,3563,3568,3573],{"type":2105,"attrs":2795,"content":2796},{"level":2107,"textAlign":11},[2797,2800],{"text":1955,"type":2022,"marks":2798},[2799],{"type":2113},{"type":2801},"hard_break",{"type":2018,"attrs":2803,"content":2804},{"textAlign":11},[2805],{"text":2806,"type":2022},"Yes, the iPad Pro is one of the best devices for digital drawing in 2026, thanks to its Apple Pencil support, high-refresh-rate display and powerful performance for creative apps. 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But one question still comes up frequently: ",{"text":2841,"type":2022,"marks":2842},"is the iPad Pro actually good for drawing in 2026?",[2843],{"type":2113},{"type":2018,"attrs":2845,"content":2846},{"textAlign":11},[2847],{"text":2848,"type":2022},"The short answer is yes, but whether it’s the right device depends on your workflow, drawing style and budget.",{"type":2018,"attrs":2850,"content":2851},{"textAlign":11},[2852],{"text":2853,"type":2022},"In this guide we’ll look at what makes the iPad Pro a strong drawing tool, compare it with other iPad models and help you decide which device makes the most sense for digital art.",{"type":2067,"attrs":2855},{"id":2856,"body":2857},"bde20a18-3300-4a4a-9d08-0c10166e8671",[2858],{"_uid":2859,"emoji":9,"bgColor":2010,"markdown":2860,"component":2074},"i-59a9715f-088f-4b12-8fe2-11ab2b256c4c","If you’re specifically looking to animate your designs on Apple devices, check out our [guide to the best animation apps for iOS and Mac in 2026](\u002Fblog\u002Fanimation-apps-for-ipad).",{"type":2018,"attrs":2862},{"textAlign":11},{"type":2067,"attrs":2864},{"id":2865,"body":2866},"f9222302-a362-482c-bde1-867b1679c3f7",[2867],{"_uid":2868,"asset":2869,"component":2881,"description":9},"i-3611a02d-3710-48c2-bbe3-486156092147",[2870],{"_uid":2871,"asset":2872,"device":2879,"component":2880},"3dc6f1a9-86ad-49a7-b83f-89c780ceb0fd",[2873],{"_uid":2874,"image":2875,"imageAlt":2757,"component":2002},"ed38daa1-b999-4c81-b225-96a2b8a09301",{"id":2876,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":2877,"copyright":9,"fieldtype":12,"meta_data":2878,"is_external_url":7},17523007,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F662x662\u002F993ce7fb65\u002F60786ad89fa36257567901b0_ipad-pro-12-9-inch.png",{},"none","DeviceMockup","BlogComponentImage",{"type":2883},"horizontal_rule",{"type":2105,"attrs":2885,"content":2886},{"level":2107,"textAlign":11},[2887],{"text":2888,"type":2022,"marks":2889},"Why the iPad Pro is popular for digital drawing",[2890],{"type":2113},{"type":2018,"attrs":2892,"content":2893},{"textAlign":11},[2894],{"text":2895,"type":2022},"Many artists choose the iPad Pro because it combines portability with professional-level performance. 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But for designers working on iPad or switching between devices, Curve offers a workflow that feels far more natural.",{"type":2067,"attrs":3105},{"id":2865,"body":3106},[3107],{"_uid":3108,"image":3109,"title":3113,"button":3114,"component":3125},"i-8fbeadb1-7713-47cd-a926-44135215b6be",{"id":3110,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":3111,"copyright":9,"fieldtype":12,"meta_data":3112,"is_external_url":7},21180091,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1466x1048\u002F12307b935a\u002Fipad-with-pencil.png",{},"If you’re also comparing software for iPad and desktop workflows, read our guide to the best Adobe Illustrator alternatives in 2026.",[3115],{"_uid":3116,"icon":9,"link":3117,"size":1668,"text":3124,"type":1670,"component":1671,"analyticsName":9},"1ebb3277-d3b2-4412-908b-3f781a56066b",{"id":3118,"url":9,"linktype":24,"fieldtype":25,"cached_url":3119,"story":3120},"2d4ecbbd-db8b-4d27-9b3b-064f30f02630","blog\u002Fwhat-are-the-best-adobe-illustrator-alternatives-in-2026",{"name":3121,"id":3122,"uuid":3118,"slug":3123,"url":3119,"full_slug":3119,"_stopResolving":37},"What are the Best Adobe Illustrator Alternatives in 2026",143458782434547,"what-are-the-best-adobe-illustrator-alternatives-in-2026","Read More","BlogComponentLinearitySoftware",{"type":2018,"attrs":3127},{"textAlign":11},{"type":2067,"attrs":3129},{"id":2865,"body":3130},[3131],{"_uid":3132,"asset":3133,"component":2881,"description":9},"i-f672a09a-8571-4be5-af07-d6d36273721c",[3134],{"_uid":3135,"asset":3136,"device":2879,"component":2880},"295c2b27-a878-484c-86ff-f1c8b404bfe6",[3137],{"_uid":3138,"image":3139,"imageAlt":3144,"component":2002},"f2b372c3-0f3c-43bf-9b41-2e7c2ae1cc51",{"id":3140,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":3141,"copyright":9,"fieldtype":12,"meta_data":3142,"is_external_url":7},111614531376933,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1729x1180\u002Fc70ad4dbad\u002Fipad.png",{"size":3143},"1729x1180","linearity curve on ipad",{"type":2105,"attrs":3146,"content":3147},{"level":2107,"textAlign":11},[3148],{"text":3149,"type":2022,"marks":3150},"iPad Pro vs other iPad models for drawing",[3151],{"type":2113},{"type":2018,"attrs":3153,"content":3154},{"textAlign":11},[3155],{"text":3156,"type":2022},"Not everyone needs the most powerful iPad to draw. Apple offers several models, and each one can work well depending on your needs. The main differences are display quality, performance and Apple Pencil support.",{"type":2105,"attrs":3158,"content":3159},{"level":2927,"textAlign":11},[3160],{"text":3161,"type":2022,"marks":3162},"Comparison of iPads for drawing (2026)",[3163],{"type":2113},{"type":2067,"attrs":3165},{"id":2865,"body":3166},[3167],{"_uid":3168,"content":3169,"component":3271,"showHeader":37},"i-f948ba23-7537-41c6-b703-6b83a3f2c178",{"tbody":3170,"thead":3251,"fieldtype":3270},[3171,3194,3213,3233],{"_uid":3172,"body":3173,"component":3193},"2b05de00-7257-435d-9012-f005220731e1",[3174,3178,3181,3184,3187,3190],{"_uid":3175,"value":3176,"component":3177},"4ffa817a-dc1d-414c-98a9-1ea7941109b6","iPad Pro\n","_table_col",{"_uid":3179,"value":3180,"component":3177},"24c3aaf4-fbeb-4e5a-9fa8-946e5306c221","Professional artists\n",{"_uid":3182,"value":3183,"component":3177},"742e4a6a-5bcf-486a-a6e3-df5018da21f0","Liquid Retina \u002F XDR, 120Hz\n",{"_uid":3185,"value":3186,"component":3177},"d041fe67-aea7-4d66-ba78-fd1f7358ba62","M-series\n",{"_uid":3188,"value":3189,"component":3177},"faadb9a8-d694-48f7-9c90-8d4d3cd301d4","Pencil Pro \u002F 2nd Gen\n",{"_uid":3191,"value":3192,"component":3177},"19d3a701-89ca-4bfe-912c-6ee76a17f5cf","$799\n","_table_row",{"_uid":3195,"body":3196,"component":3193},"ead19edd-7951-4454-a2d3-9262e3bf1a76",[3197,3200,3203,3206,3208,3210],{"_uid":3198,"value":3199,"component":3177},"3a29e1ac-069c-45a0-b0fd-4bcdcdfcbdd2","iPad Air\n",{"_uid":3201,"value":3202,"component":3177},"0e5a415f-204d-41c4-b781-6dd4c1dcce6e","Advanced hobbyists\n",{"_uid":3204,"value":3205,"component":3177},"81c2c69e-6c32-47ef-9aac-67068963d762","Liquid Retina\n",{"_uid":3207,"value":3186,"component":3177},"b4ee8559-813d-4053-a5fb-24a9d254621a",{"_uid":3209,"value":3189,"component":3177},"89717baf-d7b0-4558-b5d8-1beb8dd5c2d5",{"_uid":3211,"value":3212,"component":3177},"946a724d-425f-4ea6-9740-1183459dfd0e","$599\n",{"_uid":3214,"body":3215,"component":3193},"ec495e40-d66f-490e-8718-022523145100",[3216,3219,3222,3224,3227,3230],{"_uid":3217,"value":3218,"component":3177},"af195a4f-a479-493c-87de-3486a039c212","iPad (10th gen)\n",{"_uid":3220,"value":3221,"component":3177},"fea6d0a9-ef23-4dfe-ad06-00c4b070db21","Beginners\n",{"_uid":3223,"value":3205,"component":3177},"c5c6b078-883f-458c-a510-29139a8842c5",{"_uid":3225,"value":3226,"component":3177},"ebc88c03-751d-41bb-a3f7-099ef3ead8c6","A14\n",{"_uid":3228,"value":3229,"component":3177},"dc291863-0c58-4133-93df-7d5e7b171481","Pencil USB-C\n",{"_uid":3231,"value":3232,"component":3177},"c720d311-3804-4e48-9d28-acd1253e2491","$449\n",{"_uid":3234,"body":3235,"component":3193},"03d64c23-1da7-41d3-acc6-131aedb18010",[3236,3239,3242,3244,3247,3249],{"_uid":3237,"value":3238,"component":3177},"d23230e6-6b5a-4361-a57e-c05b87effd7b","iPad mini\n",{"_uid":3240,"value":3241,"component":3177},"ea51f354-b3ab-47bc-b3c2-608fb91831b3","Portable sketching\n",{"_uid":3243,"value":3205,"component":3177},"4463c71f-ddf7-4ba9-8ff0-eab71c78002b",{"_uid":3245,"value":3246,"component":3177},"a0801851-b9ff-422a-8526-abeaefb2775d","A15",{"_uid":3248,"value":3189,"component":3177},"7f0ebc58-2ad6-4b30-9366-4a9c49318d7f",{"_uid":3250,"value":3232,"component":3177},"17371f1d-624b-4bde-8637-ca2bdd79c741",[3252,3256,3259,3261,3264,3267],{"_uid":3253,"value":3254,"component":3255},"ef1c83d8-e77b-43fd-9a48-79308ae25c18","Model\n","_table_head",{"_uid":3257,"value":3258,"component":3255},"8bd27419-39f3-4659-8cf3-9857e2622dcf","Best for\n",{"_uid":9,"value":3260,"component":3255},"Display",{"_uid":3262,"value":3263,"component":3255},"9c856713-ad3d-40b7-8778-b5c31d12b479","Chip\n",{"_uid":3265,"value":3266,"component":3255},"c0d9a862-cf60-4112-b100-c38ba760d777","Apple Pencil\n",{"_uid":3268,"value":3269,"component":3255},"4330e116-9095-4d67-97b9-1cc09e643dcc","Starting price\n","table","BlogTableComponent",{"type":2105,"attrs":3273,"content":3274},{"level":2107,"textAlign":11},[3275],{"text":3276,"type":2022,"marks":3277},"iPad Pro vs iPad Air for drawing",[3278],{"type":2113},{"type":2018,"attrs":3280,"content":3281},{"textAlign":11},[3282,3284,3288],{"text":3283,"type":2022},"For many artists, the biggest decision is choosing between the ",{"text":3285,"type":2022,"marks":3286},"iPad Pro and the iPad Air",[3287],{"type":2113},{"text":3289,"type":2022},". Both devices support the Apple Pencil and run the same drawing apps, but the Pro offers several advantages.",{"type":2067,"attrs":3291},{"id":2865,"body":3292},[3293],{"_uid":3294,"content":3295,"component":3339,"showHeader":37,"invertAxisOnMobile":7},"i-9dfc96fa-a292-46e1-bf3a-aeccd7f68b94",{"tbody":3296,"thead":3332,"fieldtype":3270},[3297,3306,3315,3324],{"_uid":3298,"body":3299,"component":3193},"2d76fe3e-4a0a-4c32-9268-19603b330a04",[3300,3303],{"_uid":3301,"value":3302,"component":3177},"e8c77fa7-44b7-404c-96ca-407ecfc80bf1","ProMotion display with 120Hz refresh rate",{"_uid":3304,"value":3305,"component":3177},"789e17bd-33bb-463b-bae2-6723d2486285","Lower price",{"_uid":3307,"body":3308,"component":3193},"2e16c540-e126-4d9c-9acc-7ec708a3b8df",[3309,3312],{"_uid":3310,"value":3311,"component":3177},"3ec05b49-4ae9-47b4-8f1e-e4db0177280e","Larger screen options (11” and 12.9”)",{"_uid":3313,"value":3314,"component":3177},"821d748c-7996-44ad-b3b9-6b5c5b24d933","Lighter device",{"_uid":3316,"body":3317,"component":3193},"bc1ce99c-960f-4b80-8bb4-e68bbcbc6558",[3318,3321],{"_uid":3319,"value":3320,"component":3177},"b54809f5-8587-4ecd-acbb-e6f48b6b6949","More powerful GPU for heavy projects",{"_uid":3322,"value":3323,"component":3177},"1c0336a0-c979-4759-b0b3-e578a9fe7f2b","Still powerful enough for most drawing apps",{"_uid":3325,"body":3326,"component":3193},"8a28a0ea-db96-4062-bf79-8229fe535f3a",[3327,3330],{"_uid":3328,"value":3329,"component":3177},"09a6da7e-36c0-41a0-aa6b-482570ffb6d4","Better display brightness and color accuracy",{"_uid":3331,"value":9,"component":3177},"ac12cbfc-8696-4991-8288-7919f54bc704",[3333,3336],{"_uid":3334,"value":3335,"component":3255},"4328ffce-0292-4d4a-9f9d-a0dd36769965","iPad Pro advantages",{"_uid":3337,"value":3338,"component":3255},"eacbcd36-2eae-4b77-84e2-9ff0c90f75fe","iPad Air advantages","TableComponent",{"type":2018,"attrs":3341,"content":3342},{"textAlign":11},[3343,3345,3349,3351,3355],{"text":3344,"type":2022},"For hobby artists and students, the ",{"text":3346,"type":2022,"marks":3347},"iPad Air is often more than capable",[3348],{"type":2113},{"text":3350,"type":2022},". For professionals working with large files or detailed illustrations, the ",{"text":3352,"type":2022,"marks":3353},"iPad Pro provides a smoother experience",[3354],{"type":2113},{"text":2052,"type":2022},{"type":2067,"attrs":3357},{"id":2865,"body":3358},[3359],{"_uid":3360,"title":3361,"button":3362,"component":2277,"description":3367,"backgroundColor":3368},"i-9fccd430-afcd-4944-820f-bdf29b04184f","Linearity Education at 58% off the Pro Plan",[3363],{"_uid":3364,"icon":9,"link":3365,"size":1668,"text":3366,"type":1670,"component":1671,"analyticsName":9},"044b8343-90d1-43ce-8087-b23b3dd945d9",{"id":785,"url":9,"linktype":24,"fieldtype":25,"cached_url":786},"Start verification","Students, teachers, schools and institutions save 58% on the yearly Pro Plan, with even greater savings for groups.\n","orange",{"type":2105,"attrs":3370,"content":3371},{"level":2107,"textAlign":11},[3372],{"text":3373,"type":2022,"marks":3374},"iPad Pro vs drawing tablets",[3375],{"type":2113},{"type":2018,"attrs":3377,"content":3378},{"textAlign":11},[3379,3381],{"text":3380,"type":2022},"Many artists also compare the iPad Pro with traditional drawing tablets like Wacom devices.",{"type":2801},{"type":2067,"attrs":3383},{"id":2865,"body":3384},[3385],{"_uid":3386,"content":3387,"component":3271,"showHeader":37},"i-6b13a896-e7d5-41b0-a766-cab0ca3ea904",{"tbody":3388,"thead":3416,"fieldtype":3270},[3389,3398,3407],{"_uid":3390,"body":3391,"component":3193},"9766b5db-0bca-4e03-9a27-1f2a61393462",[3392,3395],{"_uid":3393,"value":3394,"component":3177},"d3fa43e1-1386-4e51-80cb-084f5a2e8280","Portable and wireless",{"_uid":3396,"value":3397,"component":3177},"558fb807-ca35-41fe-876a-b7d5d8b4e890","Larger screens available",{"_uid":3399,"body":3400,"component":3193},"4eeac819-8366-4f50-9071-0874e62274d2",[3401,3404],{"_uid":3402,"value":3403,"component":3177},"9e56fc25-ba06-44b6-bd79-025a165a490e","Direct drawing on the screen",{"_uid":3405,"value":3406,"component":3177},"0ee361e4-e6ff-4b0e-b5c7-089bb6cd5c72","Better integration with desktop software",{"_uid":3408,"body":3409,"component":3193},"4dc967b5-0935-4e74-bbb2-6f62af29eebc",[3410,3413],{"_uid":3411,"value":3412,"component":3177},"d993b4ac-de8d-4e3d-b91b-8aad142e0056","All-in-one device (apps, storage, export)",{"_uid":3414,"value":3415,"component":3177},"373f3345-4045-40c9-a215-1a06be8e2cb8","Often preferred for studio setups",[3417,3420],{"_uid":3418,"value":3419,"component":3255},"fc8d7976-3322-47d8-9bf8-2298fc1750c4","iPad advantages",{"_uid":3421,"value":3422,"component":3255},"7146249a-ae86-4edc-b612-04a804dddde9","Drawing tablet advantages",{"type":2018,"attrs":3424,"content":3425},{"textAlign":11},[3426],{"text":3427,"type":2022},"The iPad Pro has become a popular option for artists who want to sketch ideas on the go and continue working later on desktop software because of its portability.",{"type":2105,"attrs":3429,"content":3430},{"level":2107,"textAlign":11},[3431],{"text":3432,"type":2022,"marks":3433},"Who should buy an iPad Pro for drawing?",[3434],{"type":2113},{"type":2018,"attrs":3436,"content":3437},{"textAlign":11},[3438],{"text":3439,"type":2022},"The iPad Pro is especially useful for creators who want flexibility in their workflow.",{"type":2018,"attrs":3441,"content":3442},{"textAlign":11},[3443],{"text":3444,"type":2022,"marks":3445},"It’s a great choice for: ",[3446],{"type":2113},{"type":2934,"content":3448},[3449,3456,3463,3470,3477],{"type":2937,"content":3450},[3451],{"type":2018,"attrs":3452,"content":3453},{"textAlign":11},[3454],{"text":3455,"type":2022},"Illustrators and digital painters",{"type":2937,"content":3457},[3458],{"type":2018,"attrs":3459,"content":3460},{"textAlign":11},[3461],{"text":3462,"type":2022},"Concept artists",{"type":2937,"content":3464},[3465],{"type":2018,"attrs":3466,"content":3467},{"textAlign":11},[3468],{"text":3469,"type":2022},"Graphic designers",{"type":2937,"content":3471},[3472],{"type":2018,"attrs":3473,"content":3474},{"textAlign":11},[3475],{"text":3476,"type":2022},"Motion designers and animators",{"type":2937,"content":3478},[3479],{"type":2018,"attrs":3480,"content":3481},{"textAlign":11},[3482],{"text":3483,"type":2022},"Artists who travel or work remotely",{"type":2018,"attrs":3485,"content":3486},{"textAlign":11},[3487,3489,3493],{"text":3488,"type":2022},"If most of your creative work involves ",{"text":3490,"type":2022,"marks":3491},"sketching, illustration or ideation",[3492],{"type":2113},{"text":3494,"type":2022},", the iPad Pro can easily become your main drawing device.",{"type":2105,"attrs":3496,"content":3497},{"level":2107,"textAlign":11},[3498],{"text":3499,"type":2022,"marks":3500},"Who might not need the iPad Pro",[3501],{"type":2113},{"type":2018,"attrs":3503,"content":3504},{"textAlign":11},[3505],{"text":3506,"type":2022,"marks":3507},"You may prefer another device if:",[3508],{"type":2113},{"type":2934,"content":3510},[3511,3518,3525],{"type":2937,"content":3512},[3513],{"type":2018,"attrs":3514,"content":3515},{"textAlign":11},[3516],{"text":3517,"type":2022},"You mainly work with desktop design software",{"type":2937,"content":3519},[3520],{"type":2018,"attrs":3521,"content":3522},{"textAlign":11},[3523],{"text":3524,"type":2022},"Your projects require extremely large canvases or multiple monitors",{"type":2937,"content":3526},[3527],{"type":2018,"attrs":3528,"content":3529},{"textAlign":11},[3530],{"text":3531,"type":2022},"You prefer working with keyboard and mouse workflows",{"type":2018,"attrs":3533,"content":3534},{"textAlign":11},[3535],{"text":3536,"type":2022},"In those cases, a desktop computer or laptop may still be the better primary tool.",{"type":2018,"attrs":3538,"content":3539},{"textAlign":11},[3540,3542,3546],{"text":3541,"type":2022},"To conclude, yes, the ",{"text":3543,"type":2022,"marks":3544},"iPad Pro is one of the best drawing devices available in 2026",[3545],{"type":2113},{"text":3547,"type":2022},". It offers an excellent experience for digital artists. However, it’s not the only option. The iPad Air can handle most drawing workflows at a lower price. Ultimately, the best device depends on your creative workflow, budget, and how you prefer to work.",{"type":2067,"attrs":3549},{"id":3550,"body":3551},"fe75c2ca-02ea-4a49-aaf2-0451d37b44ca",[3552],{"lg":9,"md":9,"sm":9,"xl":9,"xs":9,"xl2":9,"xl3":9,"_uid":3553,"initial":3554,"component":3555,"backgroundColor":3368},"894c86e6-254b-46b1-9985-d102b71466ed","2","Spacer",{"type":2018,"attrs":3557,"content":3558},{"textAlign":11},[3559],{"text":3560,"type":2022,"marks":3561},"About the blog author",[3562],{"type":2113},{"type":2018,"attrs":3564,"content":3565},{"textAlign":11},[3566],{"text":3567,"type":2022},"Nadya Kunze runs Customer Support at Linearity and has 7+ years of experience helping customers in SaaS. When she’s not solving problems, she’s drawing, hiking or baking, and she writes for the blog about Linearity, graphic design and other creative topics.",{"type":2105,"attrs":3569,"content":3570},{"level":2107,"textAlign":11},[3571],{"text":3572,"type":2022},"Frequently Asked Questions",{"type":2067,"attrs":3574},{"id":2865,"body":3575},[3576],{"_uid":3577,"component":3578,"questions":3579},"i-186088e6-9567-45bd-af68-17207f6cfa22","BlogFaqSection",[3580,3596,3612,3628,3644],{"name":2820,"created_at":3581,"published_at":3582,"updated_at":3583,"id":2821,"uuid":2818,"content":3584,"slug":2822,"full_slug":2823,"sort_by_date":11,"position":3590,"tag_list":3591,"is_startpage":7,"parent_id":3592,"meta_data":11,"group_id":3593,"first_published_at":3594,"release_id":11,"lang":1011,"path":11,"alternates":3595,"default_full_slug":11,"translated_slugs":11,"_stopResolving":37},"2024-10-19T16:52:43.495Z","2024-12-09T16:19:15.000Z","2024-10-19T16:53:01.389Z",{"_uid":3585,"title":2820,"answer":3586,"category":3587,"component":3588,"readMoreLink":3589,"hideFromFaqPage":7,"showReadMoreLink":7},"143b40ac-28e8-4a1a-81d9-93e3a2ad2bf3","While the iPad Pro and Apple Pencil are powerful tools for graphic design, there are scenarios where they might not be ideal.\n\nFor instance, if your workflow relies heavily on desktop-specific software that isn’t fully functional or available on iOS. Another example would be if you require advanced hardware capabilities for 3D modeling or intensive rendering that exceed the iPad's specs.","product","Question",{"id":9,"url":9,"linktype":24,"fieldtype":25,"cached_url":9},-2660,[],540081363,"e5fc2fd7-5d27-4537-a984-0acd3733e295","2024-12-09T16:19:15.569Z",[],{"name":3597,"created_at":3598,"published_at":3582,"updated_at":3599,"id":3600,"uuid":3601,"content":3602,"slug":3606,"full_slug":3607,"sort_by_date":11,"position":3608,"tag_list":3609,"is_startpage":7,"parent_id":3592,"meta_data":11,"group_id":3610,"first_published_at":3594,"release_id":11,"lang":1011,"path":11,"alternates":3611,"default_full_slug":11,"translated_slugs":11,"_stopResolving":37},"How is the iPad Pro better than other iPad models for design?","2024-10-19T16:52:05.720Z","2024-10-19T16:52:16.747Z",566038875,"3fc9ce4f-10b1-4a9e-abfc-ec8048ee3319",{"_uid":3603,"title":3597,"answer":3604,"category":3587,"component":3588,"readMoreLink":3605,"hideFromFaqPage":7,"showReadMoreLink":7},"66f8534f-6371-4bb9-be07-61815fc5c926","Designed with professionals in mind, the iPad Pro features a larger screen, advanced processing capabilities, and enhanced Apple Pencil integration, making it a top choice for high-level graphic design.",{"id":9,"url":9,"linktype":24,"fieldtype":25,"cached_url":9},"how-is-the-ipad-pro-better-than-other-ipad-models-for-design-","faq\u002Fblog-faqs\u002Fhow-is-the-ipad-pro-better-than-other-ipad-models-for-design-",-2640,[],"a82a42b3-43b2-444b-8d86-3a389ae2a048",[],{"name":3613,"created_at":3614,"published_at":3582,"updated_at":3615,"id":3616,"uuid":3617,"content":3618,"slug":3622,"full_slug":3623,"sort_by_date":11,"position":3624,"tag_list":3625,"is_startpage":7,"parent_id":3592,"meta_data":11,"group_id":3626,"first_published_at":3594,"release_id":11,"lang":1011,"path":11,"alternates":3627,"default_full_slug":11,"translated_slugs":11,"_stopResolving":37},"What's the best iPad for design and sketching?","2024-10-19T16:52:25.292Z","2024-10-19T16:52:35.753Z",566038876,"5cbe2e8c-7c68-4ddd-93f3-6df304445962",{"_uid":3619,"title":3613,"answer":3620,"category":3587,"component":3588,"readMoreLink":3621,"hideFromFaqPage":7,"showReadMoreLink":7},"bd5d50ae-e40b-4149-8281-e1a39adaba4f","The best iPad for design and sketching is the iPad Pro, especially the latest model. Its large screen, high resolution, and compatibility with the Apple Pencil make it the preferred choice for all types of designers looking for precision and flexibility in their creative work.",{"id":9,"url":9,"linktype":24,"fieldtype":25,"cached_url":9},"what-s-the-best-ipad-for-design-and-sketching-","faq\u002Fblog-faqs\u002Fwhat-s-the-best-ipad-for-design-and-sketching-",-2650,[],"d4d2a103-92aa-46b8-a761-2ff8133aa875",[],{"name":3629,"created_at":3630,"published_at":3582,"updated_at":3631,"id":3632,"uuid":3633,"content":3634,"slug":3638,"full_slug":3639,"sort_by_date":11,"position":3640,"tag_list":3641,"is_startpage":7,"parent_id":3592,"meta_data":11,"group_id":3642,"first_published_at":3594,"release_id":11,"lang":1011,"path":11,"alternates":3643,"default_full_slug":11,"translated_slugs":11,"_stopResolving":37},"Can I use an iPad for professional graphic design?","2024-10-19T16:50:57.861Z","2024-10-19T16:51:18.336Z",566038873,"a34f4198-672a-411b-96ed-146294d86ff0",{"_uid":3635,"title":3629,"answer":3636,"category":3587,"component":3588,"readMoreLink":3637,"hideFromFaqPage":7,"showReadMoreLink":7},"3cde8dbc-b9c8-4bf1-9c7c-b0688538507d","Yes, the iPad Pro is a formidable tool for professional graphic design, especially when paired with Linearity Curve. You can use the Apple Pencil with this intuitive vector design software to create social posts, video thumbnails, ads, product announcements, and more.\n\n",{"id":9,"url":9,"linktype":24,"fieldtype":25,"cached_url":9},"can-i-use-an-ipad-for-professional-graphic-design-","faq\u002Fblog-faqs\u002Fcan-i-use-an-ipad-for-professional-graphic-design-",-2620,[],"986d9e53-39a9-440f-9c1e-08e688409375",[],{"name":3645,"created_at":3646,"published_at":3582,"updated_at":3646,"id":3647,"uuid":3648,"content":3649,"slug":3653,"full_slug":3654,"sort_by_date":11,"position":3655,"tag_list":3656,"is_startpage":7,"parent_id":3657,"meta_data":11,"group_id":3658,"first_published_at":3594,"release_id":11,"lang":1011,"path":11,"alternates":3659,"default_full_slug":11,"translated_slugs":11,"_stopResolving":37},"What is the best iPad for animation?","2024-11-19T09:40:54.018Z",580903587,"7b82a4af-8cff-48bf-ba48-e68170bab380",{"_uid":3650,"title":3645,"answer":3651,"category":356,"component":3588,"readMoreLink":3652,"hideFromFaqPage":37,"showReadMoreLink":7},"688dbed2-8ea9-4283-8333-b7081a345604","For animation work, the best iPad would ideally be one that offers high performance, a large screen, and compatibility with the Apple Pencil for detailed drawing work. The iPad Pro models, especially the latest versions with the M1 chip or newer, are highly recommended due to their powerful processing capabilities, large Liquid Retina display, and support for the 2nd generation Apple Pencil.",{"id":9,"url":9,"linktype":24,"fieldtype":25,"cached_url":9},"what-is-the-best-ipad-for-animation","faq\u002Fblog-faqs\u002Fblog-faq-generated\u002Fwhat-is-the-best-ipad-for-animation",-460,[],580879771,"caccd88e-6ca0-4da9-a7e8-bb043f065d11",[],{"id":11,"alt":11,"name":9,"focus":11,"title":11,"source":11,"filename":9,"copyright":11,"fieldtype":12,"meta_data":3661},{},{"id":11,"alt":11,"name":9,"focus":11,"title":11,"source":11,"filename":9,"copyright":11,"fieldtype":12,"meta_data":3663},{},"With Apple Pencil support, high-resolution display and an expanding ecosystem of drawing apps, many artists now use the iPad as a primary drawing device. But one question still comes up frequently: is the iPad Pro actually good for drawing in 2026? The answer is in this article.","2026-03-13 00:00","is-ipad-pro-good-for-drawing-in-2026","blog\u002Fis-ipad-pro-good-for-drawing-in-2026",-5570,[],"52b89080-8fd1-4686-8d51-9ba5245e9c43","2026-03-13T10:56:00.597Z",[],{"name":3674,"created_at":3675,"published_at":3676,"updated_at":3677,"id":3678,"uuid":3679,"content":3680,"slug":6485,"full_slug":6486,"sort_by_date":11,"position":6487,"tag_list":6488,"is_startpage":7,"parent_id":2721,"meta_data":11,"group_id":6489,"first_published_at":6490,"release_id":11,"lang":1011,"path":11,"alternates":6491,"default_full_slug":11,"translated_slugs":11},"Procreate Alternatives 2026","2026-02-11T11:15:06.805Z","2026-09-05T00:17:51.452Z","2026-09-05T00:17:51.469Z",143847042326641,"5f9f74be-5cac-4506-9d63-7d2ee24a0119",{"tag":3681,"_uid":5918,"image":5919,"title":5927,"author":5928,"widget":5939,"bgColor":2010,"content":5941,"noIndex":7,"noFollow":7,"component":2706,"thumbnail":6480,"meta_image":6482,"meta_title":9,"page_title":9,"description":9,"publishedDate":6484,"hideFromSitemap":7,"meta_description":9},[3682,4420,5379,5385,5903],{"name":89,"created_at":3683,"published_at":3684,"updated_at":3685,"id":90,"uuid":86,"content":3686,"slug":91,"full_slug":87,"sort_by_date":11,"position":4416,"tag_list":4417,"is_startpage":7,"parent_id":1972,"meta_data":11,"group_id":4418,"first_published_at":1974,"release_id":11,"lang":1011,"path":11,"alternates":4419,"default_full_slug":11,"translated_slugs":11,"_stopResolving":37},"2024-08-26T14:14:02.775Z","2025-02-12T14:24:09.248Z","2025-02-12T14:24:09.275Z",{"_uid":3687,"title":89,"noIndex":7,"noFollow":7,"component":8,"reference":3688,"meta_image":4413,"meta_title":9,"page_title":9,"description":4405,"illustration":4415,"hideFromSitemap":7,"meta_description":9},"5c205721-21c3-4d91-9d2d-0e954b03006e",{"name":3689,"created_at":3690,"published_at":3691,"updated_at":3692,"id":3693,"uuid":3694,"content":3695,"slug":4406,"full_slug":4407,"sort_by_date":11,"position":4408,"tag_list":4409,"is_startpage":7,"parent_id":2721,"meta_data":11,"group_id":4410,"first_published_at":4411,"release_id":11,"lang":1011,"path":11,"alternates":4412,"default_full_slug":11,"translated_slugs":11,"_stopResolving":37},"10 animation ideas to get you started with Move","2024-09-25T13:03:01.388Z","2026-09-05T00:16:42.798Z","2026-09-05T00:16:42.816Z",553927338,"6a8edbe8-6525-4d99-aa73-69d3a56cbc0b",{"tag":3696,"_uid":3697,"image":3698,"title":3689,"author":3705,"widget":3707,"bgColor":2010,"content":3712,"noIndex":7,"noFollow":7,"wistiaId":9,"component":2706,"thumbnail":4396,"youtubeId":9,"meta_image":4400,"meta_title":4403,"page_title":9,"description":9,"publishedDate":4404,"hideFromSitemap":7,"meta_description":4405},[76],"052fb883-596e-4db6-a148-53187b2ccc75",[3699],{"_uid":3700,"image":3701,"imageAlt":258,"component":2002},"26a25cb2-4940-40c0-8ad9-65949b1ed35e",{"id":3702,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":3703,"copyright":9,"fieldtype":12,"meta_data":3704,"is_external_url":7},17435659,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fx\u002F3487d0c843\u002Fanimation-ideas-newblogcover.avif",{},[3706],"26c4442c-0fbe-4855-95ec-d409af7af3f4",{"id":3708,"alt":3709,"name":9,"focus":9,"title":3709,"source":9,"filename":3710,"copyright":9,"fieldtype":12,"meta_data":3711,"is_external_url":7},18931935,"Animation ideas to get you started with Move | Linearity","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fbfe0781fa8\u002Fanimation-ideas_widget.png",{},[3713],{"_uid":3714,"content":3715,"component":2705},"ea33439b-b0e9-4682-840f-b4aacae56bc3",{"type":2015,"content":3716},[3717,3724,3732,3741,3758,3770,3777,3786,3792,3803,3815,3821,3828,3846,3856,3874,3880,3887,3896,3902,3929,3935,3942,3960,3966,3984,3990,3997,4009,4019,4031,4044,4051,4061,4071,4083,4089,4096,4108,4125,4131,4148,4154,4161,4165,4171,4182,4188,4195,4205,4211,4236,4264,4271,4275,4281,4299,4312,4319,4329,4335,4366,4382],{"type":2018,"content":3718},[3719],{"text":3720,"type":2022,"marks":3721},"Want to start animating but not sure where to start? Or just looking for inspiration for your next animation project?",[3722],{"type":2081,"attrs":3723},{"color":2083},{"type":2067,"attrs":3725},{"id":3726,"body":3727},"bff61e2c-1527-4941-ad06-749059c8189f",[3728],{"_uid":3729,"emoji":3730,"bgColor":2010,"markdown":3731,"component":2074},"i-34052b6c-2c39-4637-981c-7045c1f4c77c","💡","[Linearity Move](https:\u002F\u002Fwww.linearity.io\u002Fmove\u002F) has all the tools you need to turn static designs and drawings into **stunning animations**.",{"type":2018,"content":3733},[3734,3736,3740],{"text":3735,"type":2022},"Below is a list of Linearity Academy tutorials with step-by-step instructions on creating engaging animated visuals for social media, ads, and announcements—or to ",{"text":3737,"type":2022,"marks":3738},"populate your portfolio",[3739],{"type":2113},{"text":2052,"type":2022},{"type":2018,"content":3742},[3743,3745,3751,3753,3757],{"text":3744,"type":2022},"These ideas are also perfect for you if you're a ",{"text":3746,"type":2022,"marks":3747},"design student or teacher",[3748],{"type":2035,"attrs":3749},{"href":3750,"uuid":11,"anchor":11,"target":2038,"linktype":172},"https:\u002F\u002Fwww.linearity.io\u002Fresources\u002Feducation\u002F",{"text":3752,"type":2022}," looking for animation exercises to ",{"text":3754,"type":2022,"marks":3755},"learn new skills",[3756],{"type":2113},{"text":2052,"type":2022},{"type":2067,"attrs":3759},{"id":3726,"body":3760},[3761],{"_uid":3762,"title":3763,"button":3764,"component":3769},"i-5aafc9e1-e433-47de-9f2c-e403caaa20f5","Jumpstart your creative ideas with Linearity Curve and Linearity Move",[3765],{"_uid":3766,"icon":9,"link":3767,"size":1668,"text":3768,"type":1670,"component":1671},"38501b42-2884-451e-ac18-46fe259c0303",{"id":9,"url":2101,"linktype":172,"fieldtype":25,"cached_url":2101},"Download the Linearity suite","BlogLinearitySuite",{"type":2105,"attrs":3771,"content":3772},{"level":2107},[3773],{"text":3774,"type":2022,"marks":3775},"1. Turn static designs into animations",[3776],{"type":2113},{"type":2018,"content":3778},[3779,3781,3785],{"text":3780,"type":2022},"A quick and easy way to create new animations is to take existing designs and add movement to them. This increases the chances of your target audience taking note of your designs and leads to ",{"text":3782,"type":2022,"marks":3783},"more engagement and clicks",[3784],{"type":2113},{"text":2052,"type":2022},{"type":2067,"attrs":3787},{"id":3726,"body":3788},[3789],{"_uid":3790,"emoji":3730,"bgColor":2010,"markdown":3791,"component":2074},"i-20af3810-9042-4369-ba0b-12ca8fcc762e","This increased engagement is likely why we've seen a [35% increase](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-statistics\u002F#animation-audience-trend-statistics) in demand for animation professionals in the gaming, advertising, and virtual reality industries.",{"type":2018,"content":3793},[3794,3796,3802],{"text":3795,"type":2022},"Do you have a client logo or static social post you'd like to put into motion? You can animate any static design with Linearity Move's ",{"text":3797,"type":2022,"marks":3798},"Auto Animate feature",[3799],{"type":2035,"attrs":3800},{"href":3801,"uuid":11,"anchor":11,"target":2038,"linktype":172},"https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fauto-animate\u002F",{"text":2052,"type":2022},{"type":2018,"content":3804},[3805,3807,3813],{"text":3806,"type":2022},"Bring your existing designs and illustrations to life. Watch our ",{"text":3808,"type":2022,"marks":3809},"Auto Animate tutorial",[3810],{"type":2035,"attrs":3811},{"href":3812,"uuid":11,"anchor":11,"target":2038,"linktype":172},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Ftutorials\u002Fanimate-with-move\u002Fa-complete-guide-to-auto-animate",{"text":3814,"type":2022}," below:",{"type":2067,"attrs":3816},{"id":3726,"body":3817},[3818],{"src":3819,"_uid":3820,"component":2126},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002F3vxpbIvQg5o","i-f5d203a9-1c49-404f-bc03-fda55c388b5b",{"type":2105,"attrs":3822,"content":3823},{"level":2107},[3824],{"text":3825,"type":2022,"marks":3826},"2. Make a looping animated GIF",[3827],{"type":2113},{"type":2018,"content":3829},[3830,3832,3838,3840,3844],{"text":3831,"type":2022},"GIFs have ",{"text":3833,"type":2022,"marks":3834},"made a big comeback",[3835],{"type":2035,"attrs":3836},{"href":3837,"uuid":11,"anchor":11,"target":2038,"linktype":172},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Femail-gif\u002F",{"text":3839,"type":2022}," since the 80s, and not only for sharing funny moments from our favorite series. 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Morph shapes and colors",[3886],{"type":2113},{"type":2018,"content":3888},[3889,3891,3895],{"text":3890,"type":2022},"One of the easiest and most underrated ways to make static designs more visually appealing is to add ",{"text":3892,"type":2022,"marks":3893},"shape and color morphing",[3894],{"type":2113},{"text":2052,"type":2022},{"type":2067,"attrs":3897},{"id":3726,"body":3898},[3899],{"_uid":3900,"emoji":3730,"bgColor":2010,"markdown":3901,"component":2074},"i-10b4628a-d1e1-4e4d-8043-650857d27e22","Morphing is when you **seamlessly transition** one shape, color, or color gradient into another using animation tools.",{"type":2018,"content":3903},[3904,3909,3913,3918,3924],{"text":3905,"type":2022,"marks":3906},"Linearity Move's smart animation features can ",[3907],{"type":2081,"attrs":3908},{"color":2083},{"text":3910,"type":2022,"marks":3911},"intuitively blend complex shapes",[3912],{"type":2113},{"text":3914,"type":2022,"marks":3915}," from one keyframe to the other. 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Animate UI designs for apps",[3941],{"type":2113},{"type":2018,"content":3943},[3944,3946,3950,3952,3958],{"text":3945,"type":2022},"Do you have ideas for user interfaces or ",{"text":3947,"type":2022,"marks":3948},"static UI\u002FUX wireframes",[3949],{"type":2113},{"text":3951,"type":2022}," that you'd like to animate for a presentation? Import your designs into Move and make them come alive with our easy-to-use ",{"text":3953,"type":2022,"marks":3954},"Timeline and Keyframe",[3955],{"type":2035,"attrs":3956},{"href":3957,"uuid":11,"anchor":11,"target":2038,"linktype":172},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Fmove\u002Fmac\u002Fuser-guide\u002Finterface\u002Ftimeline",{"text":3959,"type":2022}," features.",{"type":2067,"attrs":3961},{"id":3726,"body":3962},[3963],{"_uid":3964,"emoji":9,"bgColor":2010,"markdown":3965,"component":2074},"i-f66e617d-412d-4405-9fdd-6540cc526c77","Even if you're not a UI\u002FUX designer, animated wireframes are a great addition to your portfolio.",{"type":2018,"content":3967},[3968,3973,3979],{"text":3969,"type":2022,"marks":3970},"Watch the tutorial video below to follow Linearity's Senior Designer Maddy as she creates ",[3971],{"type":2081,"attrs":3972},{"color":2083},{"text":3974,"type":2022,"marks":3975},"animated UI elements",[3976],{"type":2035,"attrs":3977},{"href":3978,"uuid":11,"anchor":11,"target":2038,"linktype":172},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Ftutorials\u002Fanimate-with-move\u002Fanimating-ui-elements-with-linearity-move-on-ipad",{"text":3980,"type":2022,"marks":3981}," on an iPad:",[3982],{"type":2081,"attrs":3983},{"color":2083},{"type":2067,"attrs":3985},{"id":3726,"body":3986},[3987],{"src":3988,"_uid":3989,"component":2126},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FpjcGuPXaWVI","i-004ceed0-51cb-4e5f-b961-59195849a1fa",{"type":2105,"attrs":3991,"content":3992},{"level":2107},[3993],{"text":3994,"type":2022,"marks":3995},"5. Rotate different shapes",[3996],{"type":2113},{"type":2018,"content":3998},[3999,4001,4007],{"text":4000,"type":2022},"You can use shapes in so many ways to tell a story. With Linearity Move, you can ",{"text":4002,"type":2022,"marks":4003},"adjust the pivot point",[4004],{"type":2035,"attrs":4005},{"href":4006,"uuid":11,"anchor":11,"target":2038,"linktype":172},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Ftutorials\u002Fanimate-with-move\u002Fhow-to-edit-pivot-points",{"text":4008,"type":2022}," on any shape to rotate it on an axis.",{"type":2018,"content":4010},[4011,4013,4017],{"text":4012,"type":2022},"To understand the power of this feature, you need to put it into practice and see how it ",{"text":4014,"type":2022,"marks":4015},"adds dynamic movement",[4016],{"type":2113},{"text":4018,"type":2022}," to your animation.",{"type":2018,"content":4020},[4021,4023,4029],{"text":4022,"type":2022},"Follow the tutorial below, which shows you how to ",{"text":4024,"type":2022,"marks":4025},"make interesting rotating shapes",[4026],{"type":2035,"attrs":4027},{"href":4028,"uuid":11,"anchor":11,"target":2038,"linktype":172},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Ftutorials\u002Fanimate-with-move\u002Fworkflow-from-curve-to-move",{"text":4030,"type":2022}," to create momentum and a sense of excitement. You can experiment with moving the pivot points to take it to the next level.",{"type":2067,"attrs":4032},{"id":3726,"body":4033},[4034,4037],{"src":4035,"_uid":4036,"component":2126},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002F5aGAEev7O1g","i-d781cf2f-73a0-421d-a393-cbe86010c189",{"_uid":4038,"title":2271,"button":4039,"component":2277,"description":4043,"backgroundColor":2279},"i-81d5aa7d-1d2e-47b8-a914-623f21e117e2",[4040],{"_uid":4041,"icon":9,"link":4042,"size":1668,"text":456,"type":1670,"component":1671},"013c7842-2c89-4a1d-bd7f-c2d00cb00671",{"id":9,"url":2276,"linktype":172,"fieldtype":25,"cached_url":2276},"Visit our Academy for free marketing design courses.\n",{"type":2105,"attrs":4045,"content":4046},{"level":2107},[4047],{"text":4048,"type":2022,"marks":4049},"6. Animate photo cut-outs",[4050],{"type":2113},{"type":2018,"content":4052},[4053,4055,4059],{"text":4054,"type":2022},"Here's a creative idea for turning ",{"text":4056,"type":2022,"marks":4057},"static raster graphics",[4058],{"type":2113},{"text":4060,"type":2022}," like photos into eye-catching animated visuals.",{"type":2018,"content":4062},[4063,4065,4069],{"text":4064,"type":2022},"Take an image like a full-length portrait of a fashionably dressed person and use masking techniques to cut it into circular shapes. Then, you can rotate the shapes in opposite directions to create a ",{"text":4066,"type":2022,"marks":4067},"psychedelic animated visual",[4068],{"type":2113},{"text":4070,"type":2022}," that will capture attention.",{"type":2018,"content":4072},[4073,4075,4081],{"text":4074,"type":2022},"Follow the steps in the ",{"text":4076,"type":2022,"marks":4077},"animated photo tutorial",[4078],{"type":2035,"attrs":4079},{"href":4080,"uuid":11,"anchor":11,"target":2038,"linktype":172},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Ftutorials\u002Fanimate-with-move\u002Fanimated-photo",{"text":4082,"type":2022}," below to get this animation effect:",{"type":2067,"attrs":4084},{"id":3726,"body":4085},[4086],{"src":4087,"_uid":4088,"component":2126},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002F3tn69a1rPc4","i-58261ffc-c22b-4661-9aad-6f2b909e6d48",{"type":2105,"attrs":4090,"content":4091},{"level":2107},[4092],{"text":4093,"type":2022,"marks":4094},"7. Make animated icons",[4095],{"type":2113},{"type":2018,"content":4097},[4098,4100,4106],{"text":4099,"type":2022},"Want to make some versatile assets for a range of ",{"text":4101,"type":2022,"marks":4102},"branding and marketing use cases",[4103],{"type":2035,"attrs":4104},{"href":4105,"uuid":11,"anchor":11,"target":2038,"linktype":172},"https:\u002F\u002Fwww.linearity.io\u002Fuse-cases\u002Fmarketing-assets\u002F",{"text":4107,"type":2022},"? Try this simple animation idea.",{"type":2018,"content":4109},[4110,4112,4116,4118,4123],{"text":4111,"type":2022},"Design a handful of ",{"text":4113,"type":2022,"marks":4114},"bespoke branded icons",[4115],{"type":2113},{"text":4117,"type":2022}," and animate them using Move's ",{"text":709,"type":2022,"marks":4119},[4120],{"type":2035,"attrs":4121},{"href":4122,"uuid":11,"anchor":11,"target":2038,"linktype":172},"https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fpresets\u002F",{"text":4124,"type":2022}," or Keyframes.",{"type":2067,"attrs":4126},{"id":3726,"body":4127},[4128],{"_uid":4129,"emoji":3730,"bgColor":2010,"markdown":4130,"component":2074},"i-bf2ce3ff-4ce1-4c7d-9350-f1dcc21b8d45","These icons can be reused in several ways. You can add them to your website, make looping GIFs, turn them into **Slackmoji for your Slack workspace**, or use them in promotional videos.",{"type":2018,"content":4132},[4133,4138,4144],{"text":4134,"type":2022,"marks":4135},"Take your icons to the next level with our easy-to-follow ",[4136],{"type":2081,"attrs":4137},{"color":2083},{"text":4139,"type":2022,"marks":4140},"icon animation tutorial",[4141],{"type":2035,"attrs":4142},{"href":4143,"uuid":11,"anchor":11,"target":2038,"linktype":172},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Ftutorials\u002Fanimate-with-move\u002Fanimated-icon",{"text":3814,"type":2022,"marks":4145},[4146],{"type":2081,"attrs":4147},{"color":2083},{"type":2067,"attrs":4149},{"id":3726,"body":4150},[4151],{"src":4152,"_uid":4153,"component":2126},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FwYO6EvgLGWY","i-e7e22d89-af70-47c0-8b42-145ad3e31184",{"type":2105,"attrs":4155,"content":4156},{"level":2107},[4157],{"text":4158,"type":2022,"marks":4159},"8. Animate logos",[4160],{"type":2113},{"type":2018,"content":4162},[4163],{"text":4164,"type":2022},"Another animation idea that's essential for creating a standout design portfolio. Logo animations showcase a designer's true skill and talent—you can tell much more of a story with an animated logo than a static one.",{"type":2067,"attrs":4166},{"id":3726,"body":4167},[4168],{"_uid":4169,"emoji":3730,"bgColor":2010,"markdown":4170,"component":2074},"i-d3ddfe0b-1604-4afb-9dc9-82c6319f820e","Think: animated shop window displays, websites, online ads, social posts, and more. Logo animation is everywhere.",{"type":2018,"content":4172},[4173,4175,4181],{"text":4174,"type":2022},"Start your journey with this ",{"text":4176,"type":2022,"marks":4177},"simple logo animation tutorial",[4178],{"type":2035,"attrs":4179},{"href":4180,"uuid":11,"anchor":11,"target":2038,"linktype":172},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-animate-a-logo\u002F",{"text":3925,"type":2022},{"type":2067,"attrs":4183},{"id":3726,"body":4184},[4185],{"src":4186,"_uid":4187,"component":2126},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FT9FsgxYRPGs","i-970a4a06-2472-42e1-9729-1061f137ce29",{"type":2105,"attrs":4189,"content":4190},{"level":2107},[4191],{"text":4192,"type":2022,"marks":4193},"9. Make a Spotify canvas visual",[4194],{"type":2113},{"type":2018,"content":4196},[4197,4199,4203],{"text":4198,"type":2022},"Did you know you can add animated visuals of 3–8 seconds long to music published on Spotify? They have a ",{"text":4200,"type":2022,"marks":4201},"16:9 portrait aspect ratio",[4202],{"type":2113},{"text":4204,"type":2022}," optimized for mobile viewing to enhance the listening experience.",{"type":2067,"attrs":4206},{"id":3726,"body":4207},[4208],{"_uid":4209,"emoji":3730,"bgColor":2010,"markdown":4210,"component":2074},"i-d1285092-285d-4328-96ae-4f0283274ddf","**Here's the challenge:** can you tell the soundtrack's story with a few seconds of footage or vector animation? Not only will this be an impressive addition to your portfolio, but it'll also stir up your creative juices.",{"type":2018,"content":4212},[4213,4218,4222,4227,4232],{"text":4214,"type":2022,"marks":4215},"Are you ready to try your hand at making a ",[4216],{"type":2081,"attrs":4217},{"color":2083},{"text":4219,"type":2022,"marks":4220},"Spotify canvas visual",[4221],{"type":2113},{"text":4223,"type":2022,"marks":4224},"? Jumpstart your ideas with one of these ",[4225],{"type":2081,"attrs":4226},{"color":2083},{"text":4228,"type":2022,"marks":4229},"free animated templates",[4230],{"type":2035,"attrs":4231},{"href":967,"uuid":11,"anchor":11,"target":2038,"linktype":172},{"text":3925,"type":2022,"marks":4233},[4234],{"type":2081,"attrs":4235},{"color":2083},{"type":2067,"attrs":4237},{"id":3726,"body":4238},[4239],{"_uid":4240,"cards":4241,"component":2466},"i-29cf20d0-0331-4a44-817a-4ec2eeed049d",[4242,4253],{"_uid":4243,"image":4244,"button":4248,"component":2454},"7a4a849f-99a6-4bd0-8313-9b6462cb87ce",{"id":4245,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":4246,"copyright":9,"fieldtype":12,"meta_data":4247,"is_external_url":7},17435813,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F832x510\u002Fef51d9b824\u002Ffilters_format-avif-_quality-75.gif",{},[4249],{"_uid":4250,"icon":9,"link":4251,"size":1668,"text":2453,"type":1670,"component":1671},"e46031c5-01d0-47a7-827b-b638c1a3fbdc",{"id":9,"url":4252,"linktype":172,"fieldtype":25,"cached_url":4252},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fbusiness-templates\u002Fdesign-assets\u002Ftravel-gif-icon-pack-animated\u002F",{"_uid":4254,"image":4255,"button":4259,"component":2454},"519d1ae3-296f-4c99-abe3-e35c8edabe00",{"id":4256,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":4257,"copyright":9,"fieldtype":12,"meta_data":4258,"is_external_url":7},17435814,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F832x510\u002F1b39f36380\u002Ffilters_format-avif-_quality-75-1.gif",{},[4260],{"_uid":4261,"icon":9,"link":4262,"size":1668,"text":2453,"type":1670,"component":1671},"f0bcf023-ec26-482a-98c3-e5fb9c311d48",{"id":9,"url":4263,"linktype":172,"fieldtype":25,"cached_url":4263},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fbusiness-templates\u002Fdesign-assets\u002F80-s-retro-icons-gif-pack-animated\u002F",{"type":2105,"attrs":4265,"content":4266},{"level":2107},[4267],{"text":4268,"type":2022,"marks":4269},"10. Create dancing text",[4270],{"type":2113},{"type":2018,"content":4272},[4273],{"text":4274,"type":2022},"Animate text to attract your audience’s attention and show off your design and animation skills. It's much easier than you think, especially when using Linearity Move.",{"type":2067,"attrs":4276},{"id":3726,"body":4277},[4278],{"_uid":4279,"emoji":9,"bgColor":2010,"markdown":4280,"component":2074},"i-55b79e63-970c-418f-91f1-da68dc432655","You can use animated text for ads, announcement posts, or even to make a **test-based narrative** more interesting and engaging.",{"type":2018,"content":4282},[4283,4288,4294],{"text":4284,"type":2022,"marks":4285},"Get your text moving with the ",[4286],{"type":2081,"attrs":4287},{"color":2083},{"text":4289,"type":2022,"marks":4290},"eye-catching design below",[4291],{"type":2035,"attrs":4292},{"href":4293,"uuid":11,"anchor":11,"target":2038,"linktype":172},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Ftutorials\u002Fanimate-with-move\u002Fanimate-text",{"text":4295,"type":2022,"marks":4296},". Follow Maddy's creative process to animate any text-based design project.",[4297],{"type":2081,"attrs":4298},{"color":2083},{"type":2067,"attrs":4300},{"id":3726,"body":4301},[4302,4305,4309],{"src":4303,"_uid":4304,"component":2126},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FzwsJArlnnoQ","i-8fd749a1-947c-440d-8eb9-135511e98933",{"lg":9,"md":9,"sm":9,"xl":9,"xs":9,"xl2":9,"xl3":9,"_uid":4306,"initial":4307,"component":3555,"backgroundColor":4308},"i-d99b51e5-0a62-4113-b498-3e8471bad2d6","20","transparent",{"_uid":4310,"emoji":3730,"bgColor":2010,"markdown":4311,"component":2074},"i-99dab367-51cd-4cfa-8742-024b4fd6501a","**Looking for more animation ideas?** Check out the [other step-by-step guides](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Ftag\u002Ftutorials\u002F) on our blog.",{"type":2105,"attrs":4313,"content":4314},{"level":2107},[4315],{"text":4316,"type":2022,"marks":4317},"Take your design career to the next level",[4318],{"type":2113},{"type":2018,"content":4320},[4321,4323,4327],{"text":4322,"type":2022},"Motion graphics is no longer only for those who studied animation. Animation software also ",{"text":4324,"type":2022,"marks":4325},"doesn't have to be tricky",[4326],{"type":2113},{"text":4328,"type":2022}," to learn and use.",{"type":2067,"attrs":4330},{"id":3726,"body":4331},[4332],{"_uid":4333,"emoji":3730,"bgColor":2010,"markdown":4334,"component":2074},"i-3da47614-9567-48c9-a051-d12c91a0e2bb","That's why we created [Linearity Move](https:\u002F\u002Fwww.linearity.io\u002Fmove\u002F). Move is for designers and marketers who want to animate. It's a **user-friendly animation software** that's [easy enough for students](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Feducation-pricing\u002F) and advanced enough for professionals.",{"type":2018,"content":4336},[4337,4339,4343,4345,4350,4352,4358,4360,4364],{"text":4338,"type":2022},"Linearity Move is also ",{"text":4340,"type":2022,"marks":4341},"seamlessly integrated",[4342],{"type":2113},{"text":4344,"type":2022}," with our powerful design software, ",{"text":187,"type":2022,"marks":4346},[4347],{"type":2035,"attrs":4348},{"href":4349,"uuid":11,"anchor":11,"target":2038,"linktype":172},"https:\u002F\u002Fwww.linearity.io\u002Fcurve\u002F",{"text":4351,"type":2022},", and other design ",{"text":4353,"type":2022,"marks":4354},"software like Figma",[4355],{"type":2035,"attrs":4356},{"href":4357,"uuid":11,"anchor":11,"target":2038,"linktype":172},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Ffigma-plugin\u002F",{"text":4359,"type":2022},". 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Check out these animation ideas for your next design project.","animation-ideas","blog\u002Fanimation-ideas",640,[],"647eb6ae-a92e-4220-8716-8a0db4fd61c1","2024-12-09T16:05:45.451Z",[],{"id":11,"alt":11,"name":9,"focus":11,"title":11,"source":11,"filename":9,"copyright":11,"fieldtype":12,"meta_data":4414},{},"inspiration",-40,[],"f3a621c0-7204-492f-9cf2-f6314d341f5c",[],{"name":4421,"created_at":4422,"published_at":4423,"updated_at":4424,"id":4425,"uuid":4426,"content":4427,"slug":5373,"full_slug":5374,"sort_by_date":11,"position":5375,"tag_list":5376,"is_startpage":7,"parent_id":1972,"meta_data":11,"group_id":5377,"first_published_at":1974,"release_id":11,"lang":1011,"path":11,"alternates":5378,"default_full_slug":11,"translated_slugs":11,"_stopResolving":37},"design news","2024-07-30T11:29:55.759Z","2025-02-12T14:24:11.596Z","2025-02-12T14:24:11.621Z",529821158,"f2cdb89f-877a-44b2-8c0a-96454ffa440e",{"_uid":4428,"title":4421,"noIndex":7,"noFollow":7,"component":8,"reference":4429,"meta_image":5371,"meta_title":9,"page_title":9,"description":5363,"illustration":790,"hideFromSitemap":7,"meta_description":9},"8c456bc9-6b59-47fb-a87d-466a8a779114",{"name":4430,"created_at":4431,"published_at":4432,"updated_at":4433,"id":4434,"uuid":4435,"content":4436,"slug":5364,"full_slug":5365,"sort_by_date":11,"position":5366,"tag_list":5367,"is_startpage":7,"parent_id":2721,"meta_data":11,"group_id":5368,"first_published_at":5369,"release_id":11,"lang":1011,"path":11,"alternates":5370,"default_full_slug":11,"translated_slugs":11,"_stopResolving":37},"Storytelling in design — top trends","2024-08-20T11:10:31.920Z","2026-09-05T00:12:38.696Z","2026-09-05T00:12:38.719Z",537607029,"05eeae87-1224-43f9-900b-f8bd34da6214",{"tag":4437,"_uid":4438,"image":4439,"title":4430,"author":4446,"widget":4448,"bgColor":9,"content":4453,"noIndex":7,"noFollow":7,"wistiaId":9,"component":2706,"thumbnail":5353,"meta_image":5358,"meta_title":5361,"page_title":9,"publishedDate":5362,"hideFromSitemap":7,"meta_description":5363},[43],"a0b12c9b-1b78-4034-ba2f-400811ce87a5",[4440],{"_uid":4441,"image":4442,"imageAlt":258,"component":2002},"e6ea3c24-015e-4ad6-973d-ad58e55214b6",{"id":4443,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":4444,"copyright":9,"fieldtype":12,"meta_data":4445,"is_private":7,"is_external_url":7},17047755,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fx\u002Fd775a335d2\u002Fstorytelling-in-design-newblogcover.avif",{},[4447],"bb44c94c-f273-43b4-aa94-84c569e6df9b",{"id":4449,"alt":4450,"name":9,"focus":9,"title":4450,"source":9,"filename":4451,"copyright":9,"fieldtype":12,"meta_data":4452,"is_external_url":7},18933219,"Storytelling in design—Top trends | Linearity Curve","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Ff60ac6389b\u002Fstorytelling-in-design_widget.png",{},[4454],{"_uid":4455,"content":4456,"component":2705},"f733fb14-1ea8-4a72-9a20-c5517b4e6148",{"type":2015,"content":4457},[4458,4470,4474,4478,4488,4492,4506,4518,4528,4539,4546,4550,4559,4575,4579,4583,4587,4603,4607,4611,4649,4656,4660,4675,4684,4688,4700,4707,4711,4718,4730,4740,4744,4758,4776,4780,4784,4788,4798,4804,4814,4832,4848,4858,4865,4869,4873,4883,4887,4891,4907,4914,4922,4928,4932,4936,4940,4956,4963,4973,4977,5008,5015,5027,5033,5037,5041,5048,5052,5062,5077,5085,5113,5126,5142,5149,5158,5169,5179,5183,5189,5196,5211,5221,5228,5232,5236,5246,5250,5266,5272,5276,5286,5290,5294,5310,5314,5318,5328],{"type":2018,"content":4459},[4460,4462,4468],{"text":4461,"type":2022},"Storytelling is a buzzword that you’ll find all too often in the ",{"text":4463,"type":2022,"marks":4464},"graphic design",[4465],{"type":2035,"attrs":4466},{"href":4467,"uuid":11,"anchor":11,"target":2038,"linktype":172},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Flife-of-a-graphic-designer",{"text":4469,"type":2022},", web design, UX, and marketing spheres.",{"type":2018,"content":4471},[4472],{"text":4473,"type":2022},"As one of the most basic human social and cultural expressions, storytelling is applicable across industries and subjects. It's an art, a science, and a process.",{"type":2018,"content":4475},[4476],{"text":4477,"type":2022},"The story breathes life into a design, a brand, or a product. It injects it with meaning and fosters emotional connection, which causes resonance with an audience. And it's a crucial element in the design process!",{"type":2018,"content":4479},[4480,4482,4486],{"text":4481,"type":2022},"In the case of ",{"text":4483,"type":2022,"marks":4484},"design storytelling",[4485],{"type":2113},{"text":4487,"type":2022},", your goal should be to create that emotional bond between your design and its audience. You should use imagination and empathy to spark a connection and take your audience on a journey, make them feel something, and drive them to action.",{"type":2018,"content":4489},[4490],{"text":4491,"type":2022},"Design gives us the opportunity to weave beautiful stories through visual communication and immersive experience.",{"type":2067,"attrs":4493},{"id":4494,"body":4495},"f40e5f41-0a0c-449e-bf47-c3a057fc1289",[4496,4500,4503],{"_uid":4497,"source":4498,"component":4499},"i-3082c0ef-e7e0-400b-a108-9466282e7154","\u003Ciframe src=\"https:\u002F\u002Fgiphy.com\u002Fembed\u002FLwHaQCGZMdD9Ghalrl\" frameborder=\"0\" class=\"giphy-embed\" width=\"100%\" height=\"600\" allowfullscreen=\"\">\u003C\u002Fiframe>","EmbedComponent",{"lg":9,"md":9,"sm":9,"xl":9,"xs":9,"xl2":9,"xl3":9,"_uid":4501,"initial":4502,"component":3555,"backgroundColor":4308},"i-1a43e283-aa81-4b8b-a879-0a0ed390af23","32",{"_uid":4504,"emoji":9,"bgColor":2010,"markdown":4505,"component":2074},"i-cdade1dd-9a37-427f-a59b-98d5f8bb54fc","In the context of design, **storytelling shares information** through visual elements in a way that encourages engagement, activates the imagination, and deepens understanding.",{"type":2018,"content":4507},[4508,4510,4516],{"text":4509,"type":2022},"As design and technology evolve, we are seeing just how central elements of storytelling are to our everyday experiences, from web design to marketing and particularly ",{"text":4511,"type":2022,"marks":4512},"social media",[4513],{"type":2035,"attrs":4514},{"href":4515,"uuid":11,"anchor":11,"target":2038,"linktype":172},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fsocial-media-stories",{"text":4517,"type":2022}," in all its story-obsessed glory.",{"type":2018,"content":4519},[4520,4522,4526],{"text":4521,"type":2022},"In this piece, we’ll look at the top storytelling trends for design in 2021, that will enhance your design process and the impact of your projects. Utilizing these trends will ",{"text":4523,"type":2022,"marks":4524},"increase your capacity to inspire",[4525],{"type":2113},{"text":4527,"type":2022}," and solve problems through your projects.",{"type":2067,"attrs":4529},{"id":4494,"body":4530},[4531],{"_uid":4532,"title":4533,"button":4534,"component":2277,"description":4538,"backgroundColor":3368},"i-e02f1b77-dd9c-4a7a-936f-3765ad7dfbd3","Jumpstart your ideas with Linearity Curve",[4535],{"_uid":4536,"icon":9,"link":4537,"size":1668,"text":456,"type":1670,"component":1671},"e5ebc6ae-428e-4104-8e78-4e6eb4e45360",{"id":9,"url":2101,"linktype":172,"fieldtype":25,"cached_url":2101},"Take your designs to the next level.",{"type":2105,"attrs":4540,"content":4541},{"level":2107},[4542],{"text":4543,"type":2022,"marks":4544},"Traditional storytelling",[4545],{"type":2113},{"type":2018,"content":4547},[4548],{"text":4549,"type":2022},"Storytelling is ancient. It’s been around since humans have. It’s an innate part of our being.",{"type":2018,"content":4551},[4552,4554,4558],{"text":4553,"type":2022},"We can see the very first evidence of storytelling in prehistoric cave paintings from the first humans, who wished to share, record, and understand their experiences. Storytelling has always been ",{"text":4555,"type":2022,"marks":4556},"part of the human experience",[4557],{"type":2113},{"text":2052,"type":2022},{"type":2067,"attrs":4560},{"id":4494,"body":4561},[4562],{"_uid":4563,"asset":4564,"component":2881,"description":4574},"i-926ee164-1b8c-4f61-8da6-07065554561b",[4565],{"_uid":4566,"asset":4567,"device":2879,"component":2880},"39b10168-54ba-4e4f-a796-b6f2e457b83a",[4568],{"_uid":4569,"image":4570,"imageAlt":258,"component":2002},"89f39a65-4f90-45dc-8358-e5b36549230e",{"id":4571,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":4572,"copyright":9,"fieldtype":12,"meta_data":4573,"is_private":7,"is_external_url":7},17047870,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1068x801\u002Fbe2a4c2910\u002Ftadrart_acacus.jpeg",{},"Image source: [Heritage Daily](https:\u002F\u002Fwww.heritagedaily.com\u002F2020\u002F03\u002F10-prehistoric-cave-paintings\u002F126971)",{"type":2018,"content":4576},[4577],{"text":4578,"type":2022},"As social beings, humans need to express their individual experiences to connect with others. When one human recognizes their individual experience in another’s, a connection is formed.",{"type":2018,"content":4580},[4581],{"text":4582,"type":2022},"Traditional storytelling helps us understand the experiences we have, to empathize and emotionally connect with one another. We use it to define ourselves and our creations, as well as to entertain.",{"type":2018,"content":4584},[4585],{"text":4586,"type":2022},"You're probably familiar with the traditional story structure of the narrative arc, which is a journey with a set of circumstances that require resolution. There's a beginning, a middle, and an end that follows the arc of exposition, climax, and dénouement.",{"type":2067,"attrs":4588},{"id":4494,"body":4589},[4590],{"_uid":4591,"asset":4592,"component":2881,"description":4602},"i-0a7fbc3b-efc0-4975-a85d-96cf442cd91e",[4593],{"_uid":4594,"asset":4595,"device":2879,"component":2880},"11d25b1b-da39-4e0c-aabb-8c4e5e5cf060",[4596],{"_uid":4597,"image":4598,"imageAlt":258,"component":2002},"2e1d3b7a-0e7f-4ee5-ba4d-9aa7bc30d41d",{"id":4599,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":4600,"copyright":9,"fieldtype":12,"meta_data":4601,"is_private":7,"is_external_url":7},17047884,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F900x533\u002Fad19a2662b\u002Fclimax.jpeg",{},"Image source: [Reedsy](https:\u002F\u002Fblog.reedsy.com\u002Fnarrative-arc\u002F)",{"type":2018,"content":4604},[4605],{"text":4606,"type":2022},"To tell a compelling story in design, we don't necessarily need the entire narrative structure like a film or novel might. Often, we can just focus on one or a few narrative elements to tell a great visual story or enhance a product experience.",{"type":2018,"content":4608},[4609],{"text":4610,"type":2022},"While utilizing the arc in the design process, particularly in UX design, is necessary, we can also just focus on one element at a time, for example:",{"type":2934,"content":4612},[4613,4619,4625,4631,4637,4643],{"type":2937,"content":4614},[4615],{"type":2018,"content":4616},[4617],{"text":4618,"type":2022},"Theme",{"type":2937,"content":4620},[4621],{"type":2018,"content":4622},[4623],{"text":4624,"type":2022},"Character",{"type":2937,"content":4626},[4627],{"type":2018,"content":4628},[4629],{"text":4630,"type":2022},"Symbolism",{"type":2937,"content":4632},[4633],{"type":2018,"content":4634},[4635],{"text":4636,"type":2022},"Setting",{"type":2937,"content":4638},[4639],{"type":2018,"content":4640},[4641],{"text":4642,"type":2022},"Perspective",{"type":2937,"content":4644},[4645],{"type":2018,"content":4646},[4647],{"text":4648,"type":2022},"Journey or “plot”",{"type":2105,"attrs":4650,"content":4651},{"level":2107},[4652],{"text":4653,"type":2022,"marks":4654},"Emotion, empathy, and connection",[4655],{"type":2113},{"type":2018,"content":4657},[4658],{"text":4659,"type":2022},"The purpose of a designer is twofold: to create connection (usually by evoking emotion) and to solve problems.",{"type":2067,"attrs":4661},{"id":4494,"body":4662},[4663],{"_uid":4664,"asset":4665,"component":2881,"description":9},"i-0385ceb1-18cf-47f5-97e2-d69330d0f5ad",[4666],{"_uid":4667,"asset":4668,"device":2879,"component":2880},"fc529b83-2a4f-41b0-ba1d-84d87a458e2a",[4669],{"_uid":4670,"image":4671,"imageAlt":258,"component":2002},"0d1de6be-6188-4ac9-9cf2-c6567436a37e",{"id":4672,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":4673,"copyright":9,"fieldtype":12,"meta_data":4674,"is_private":7,"is_external_url":7},17047913,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1640x626\u002F1bfb038bc7\u002Funtitled.png",{},{"type":2018,"content":4676},[4677,4679,4683],{"text":4678,"type":2022},"Empathy is how we relate to one another- it puts us in the experience of another human or group of humans so that we can understand from their perspective and ",{"text":4680,"type":2022,"marks":4681},"tap into what they might feel",[4682],{"type":2113},{"text":2052,"type":2022},{"type":2018,"content":4685},[4686],{"text":4687,"type":2022},"Creating captivating stories helps to guide us into the experience of others. Like anything creative, the design process is an iterative process. Bringing storytelling into this process helps us to return to the purpose of the project, and not get lost in the messiness that creativity can sometimes be.",{"type":2018,"content":4689},[4690,4692,4698],{"text":4691,"type":2022},"Being guided by emotion, empathy and connection results in design work and ",{"text":4693,"type":2022,"marks":4694},"visual communication",[4695],{"type":2035,"attrs":4696},{"href":4697,"uuid":11,"anchor":11,"target":2038,"linktype":172},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fvisual-communication",{"text":4699,"type":2022}," that gets the audience on the same team as the brand, the product, the artwork.",{"type":2105,"attrs":4701,"content":4702},{"level":2107},[4703],{"text":4704,"type":2022,"marks":4705},"Storytelling trends in design",[4706],{"type":2113},{"type":2018,"content":4708},[4709],{"text":4710,"type":2022},"Trends are always shifting, but the ones we look at below include elements of storytelling and design which will only continue to evolve, so these will always be relevant!",{"type":2105,"attrs":4712,"content":4713},{"level":2927},[4714],{"text":4715,"type":2022,"marks":4716},"Interactive design and user experience",[4717],{"type":2113},{"type":2018,"content":4719},[4720,4722,4728],{"text":4721,"type":2022},"“User experience” is another buzzword in the design and marketing world, but this \"trend\" will only grow in importance. The demand for UX designers is massive, with an ",{"text":4723,"type":2022,"marks":4724},"18% growth in demand",[4725],{"type":2035,"attrs":4726},{"href":4727,"uuid":11,"anchor":11,"target":2038,"linktype":172},"https:\u002F\u002Fmoney.cnn.com\u002Fpf\u002Fbest-jobs\u002F2015\u002Flist\u002Findex.html",{"text":4729,"type":2022}," forecast for the next ten years.",{"type":2018,"content":4731},[4732,4734,4738],{"text":4733,"type":2022},"When we are designing products, experiences, and communication for marketing campaigns, we are designing ",{"text":4735,"type":2022,"marks":4736},"for an audience",[4737],{"type":2113},{"text":4739,"type":2022},". Ensuring that their experience is optimized on every level from visual satisfaction to ease and simplicity, is obviously essential.",{"type":2018,"content":4741},[4742],{"text":4743,"type":2022},"Storytelling from the perspective of the target audience is used in UX design to guide the process and design decisions so that the result will be optimized to satisfy their needs.",{"type":2067,"attrs":4745},{"id":4494,"body":4746},[4747],{"_uid":4748,"title":4749,"button":4750,"component":2277,"description":4756,"backgroundColor":4757},"i-89e084db-9906-46da-81f0-c9fbbce203db","Unleash Your Creative Potential in Design",[4751],{"_uid":4752,"icon":9,"link":4753,"size":1668,"text":4755,"type":1670,"component":1671},"b6b6102a-349f-4f0c-a238-8dadbe26eda8",{"id":9,"url":4754,"linktype":172,"fieldtype":25,"cached_url":4754},"https:\u002F\u002Fwww.linearity.io\u002Fuse-cases\u002Fillustration\u002F","Explore Gesign Techniques","Discover the endless possibilities of illustration in design. Learn how our tools can help you create stunning, unique designs effortlessly.","green",{"type":2018,"content":4759},[4760,4762,4768,4770,4774],{"text":4761,"type":2022},"UX designers create personas that represent the target audience to embody their perspective. They incorporate various elements of storytelling such as scenario generation, ",{"text":4763,"type":2022,"marks":4764},"storyboards,",[4765],{"type":2035,"attrs":4766},{"href":4767,"uuid":11,"anchor":11,"target":2038,"linktype":172},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fstoryboards-in-ux-design",{"text":4769,"type":2022}," theme, character, and dialogue, to ",{"text":4771,"type":2022,"marks":4772},"map an ideal user experience",[4773],{"type":2113},{"text":4775,"type":2022}," that has considered the entire journey.",{"type":2018,"content":4777},[4778],{"text":4779,"type":2022},"You’ve probably, at some point in your life, heard a creative director say, “it’s all about the experience, man.”",{"type":2018,"content":4781},[4782],{"text":4783,"type":2022},"Well, they’re right. Consuming is an experience, and we must design with this in mind.",{"type":2018,"content":4785},[4786],{"text":4787,"type":2022},"An impactful and satisfying experience is often an interactive one, which has given rise to the trend of interaction in the digital sphere, commonly referred to as Interaction design (IX).",{"type":2018,"content":4789},[4790,4792,4796],{"text":4791,"type":2022},"An interactive experience might take on a variety of forms, but the foundation is always that it's a ",{"text":4793,"type":2022,"marks":4794},"two-way flow of information",[4795],{"type":2113},{"text":4797,"type":2022},", between user and product.",{"type":2067,"attrs":4799},{"id":4494,"body":4800},[4801],{"_uid":4802,"emoji":9,"bgColor":2010,"markdown":4803,"component":2074},"i-c48a44e5-6125-4334-b867-e431da3309b5","In interaction design, the user becomes a co-creator in the story.",{"type":2018,"content":4805},[4806,4808,4812],{"text":4807,"type":2022},"By completing a task like a quiz or, even, at the most basic level of IX, selecting an \"add to cart\" function, the user ",{"text":4809,"type":2022,"marks":4810},"collaborates with the digital experience",[4811],{"type":2113},{"text":4813,"type":2022}," to co-create an experience unique to each user.",{"type":2018,"content":4815},[4816,4818,4822,4824,4830],{"text":4817,"type":2022},"A cool example of ",{"text":4819,"type":2022,"marks":4820},"Interaction Design",[4821],{"type":2113},{"text":4823,"type":2022}," is ",{"text":4825,"type":2022,"marks":4826},"Nike's Reactor website,",[4827],{"type":2035,"attrs":4828},{"href":4829,"uuid":11,"anchor":11,"target":2038,"linktype":172},"https:\u002F\u002Fwww.nike-react.com\u002Fassemble",{"text":4831,"type":2022}," where you can build your own sneakers.",{"type":2067,"attrs":4833},{"id":4494,"body":4834},[4835],{"_uid":4836,"asset":4837,"component":2881,"description":4847},"i-757ac5a4-38fd-48b6-bdbd-ec74fc6489b1",[4838],{"_uid":4839,"asset":4840,"device":2879,"component":2880},"6c94ae1f-748b-4738-ab9a-8af9e32df09d",[4841],{"_uid":4842,"image":4843,"imageAlt":258,"component":2002},"e5d62977-93c5-4c41-b40e-22bb372f1e80",{"id":4844,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":4845,"copyright":9,"fieldtype":12,"meta_data":4846,"is_private":7,"is_external_url":7},17047999,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F958x586\u002Ff07bbbc6cc\u002Fscreenshot_2021-05-20_at_093316.png",{},"Image source: [Nike Reactor](https:\u002F\u002Fwww.nike-react.com\u002Fchoose-running-cycle)",{"type":2018,"content":4849},[4850,4852,4856],{"text":4851,"type":2022},"Social media, mobile apps, and web development have given rise to a standard where users and consumers ",{"text":4853,"type":2022,"marks":4854},"expect to be heard",[4855],{"type":2113},{"text":4857,"type":2022}," by a brand. Consumers are in dialogue with companies. We need to design with this dialogue and interactivity at the forefront.",{"type":2105,"attrs":4859,"content":4860},{"level":2927},[4861],{"text":4862,"type":2022,"marks":4863},"Gamification",[4864],{"type":2113},{"type":2018,"content":4866},[4867],{"text":4868,"type":2022},"This is a huge trend in the digital sector, and a surefire way to make any design project ten times more engaging.",{"type":2018,"content":4870},[4871],{"text":4872,"type":2022},"Applying the concept of gamification requires caution, as it might not be appropriate for every brand or story. However, if it's fitting, you can engage and fascinate your audience while concisely putting across your message by creating a fun, game-like environment.",{"type":2018,"content":4874},[4875,4877,4881],{"text":4876,"type":2022},"A good example of simple gamification used to ",{"text":4878,"type":2022,"marks":4879},"enhance a marketing campaign",[4880],{"type":2113},{"text":4882,"type":2022}," is M&M’s \"eye-spy\" campaign.",{"type":2018,"content":4884},[4885],{"text":4886,"type":2022},"The company was launching a new product- the pretzel-flavored M&M. To create more engagement for their marketing campaign, they turned it into a game of eye-spy.",{"type":2018,"content":4888},[4889],{"text":4890,"type":2022},"All that was required was an image of M&M’s, with one pretzel amongst them that had to be found. People loved it! It was colorful, engaging, and oh-so-simple. It also generated 25,000 new likes on their Facebook page, six thousand shares, and 10,000 comments. Yeah. Pretty engaging.",{"type":2067,"attrs":4892},{"id":4494,"body":4893},[4894],{"_uid":4895,"asset":4896,"component":2881,"description":4906},"i-4531ac6e-d68a-4ae0-9299-af938a6f3297",[4897],{"_uid":4898,"asset":4899,"device":2879,"component":2880},"d78f04da-38a9-45e5-9bcc-020bff00541b",[4900],{"_uid":4901,"image":4902,"imageAlt":258,"component":2002},"fee00c76-a4c8-46b1-9fb0-836bb2987e98",{"id":4903,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":4904,"copyright":9,"fieldtype":12,"meta_data":4905,"is_private":7,"is_external_url":7},17048017,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F564x564\u002Fff545eb6a9\u002F60b277febe857982e9b8edf1_807ff38bf0c31f3e10e8e794f30c8638_copy.jpeg",{},"Image source: [Pinterest](https:\u002F\u002Fza.pinterest.com\u002Fpin\u002F520165825688287209\u002F)",{"type":2105,"attrs":4908,"content":4909},{"level":2927},[4910],{"text":4911,"type":2022,"marks":4912},"Characters",[4913],{"type":2113},{"type":2018,"content":4915},[4916,4920],{"text":4917,"type":2022,"marks":4918},"Characters are central",[4919],{"type":2113},{"text":4921,"type":2022}," to storytelling and play a pivotal role in enhancing design as well. It's an age-old fundamental that's still alive and strong.",{"type":2067,"attrs":4923},{"id":4494,"body":4924},[4925],{"_uid":4926,"emoji":9,"bgColor":2010,"markdown":4927,"component":2074},"i-7b0b975b-7466-4610-83d1-3da59b4b7fa4","Characters entertain, captivate, create memorability, and help audiences connect and relate. They are a way *in*to your target audience.",{"type":2018,"content":4929},[4930],{"text":4931,"type":2022},"If you're designing a product, developing graphics for a brand identity, or putting together a marketing campaign, creating a character that your target audience will want to be, to have, or simply admire is textbook marketing psychology that can really lead to a lot of success in your design projects.",{"type":2018,"content":4933},[4934],{"text":4935,"type":2022},"There are tons of brand mascots you can probably name off the top of your head, from Micky mouse to Frosty’s tiger.",{"type":2018,"content":4937},[4938],{"text":4939,"type":2022},"Characters are a wonderful way to bring life to a brand and deepen its identity. Characters can bring together the themes, color palettes, typography, and tone of a brand in one succinct asset.",{"type":2067,"attrs":4941},{"id":4494,"body":4942},[4943],{"_uid":4944,"asset":4945,"component":2881,"description":4955},"i-5c165b2c-5b7d-430c-8d96-d73fc60c9ec5",[4946],{"_uid":4947,"asset":4948,"device":2879,"component":2880},"a8167674-d7c7-4a16-8041-ba62eac913cf",[4949],{"_uid":4950,"image":4951,"imageAlt":258,"component":2002},"35e1bbec-af2c-4d01-b6c4-771df404ac55",{"id":4952,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":4953,"copyright":9,"fieldtype":12,"meta_data":4954,"is_private":7,"is_external_url":7},17048043,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F400x634\u002F3a47d600c5\u002Fwildclover-breweries-black-dog-2.jpeg",{},"Image source: [Craft Quest](https:\u002F\u002Fcraftquest.co.za\u002Fcraft-beer\u002Fblack-dog\u002F)",{"type":2105,"attrs":4957,"content":4958},{"level":2927},[4959],{"text":4960,"type":2022,"marks":4961},"Telling stories through text",[4962],{"type":2113},{"type":2018,"content":4964},[4965,4967,4971],{"text":4966,"type":2022},"This might seem like an obvious move, but in 2021, ",{"text":4968,"type":2022,"marks":4969},"text-based storytelling",[4970],{"type":2113},{"text":4972,"type":2022}," is making a big comeback. As a designer, you can use bold and captivating typography to get your visual story noticed.",{"type":2018,"content":4974},[4975],{"text":4976,"type":2022},"Using text as the focal point in a visual story immediately makes it more captivating, and it will be exciting to see this trend evolve and what designers do with it!",{"type":2067,"attrs":4978},{"id":4494,"body":4979},[4980,4993,4995],{"_uid":4981,"asset":4982,"component":2881,"description":4992},"i-65204d01-9760-4e25-b020-e97d00492922",[4983],{"_uid":4984,"asset":4985,"device":2879,"component":2880},"fc1e79ff-81c9-4bb5-aaf4-84def0e6471d",[4986],{"_uid":4987,"image":4988,"imageAlt":258,"component":2002},"cf2aa722-0f71-4903-a96d-fb29bd19f210",{"id":4989,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":4990,"copyright":9,"fieldtype":12,"meta_data":4991,"is_private":7,"is_external_url":7},17048059,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F564x564\u002F04ace47709\u002F60b27877b7b11d6a9216b7bc_2cde7f69b702c92528af328b205854e5.jpeg",{},"Image source: [Pinterest](https:\u002F\u002Fza.pinterest.com\u002Fpin\u002F347621664958527762\u002F)",{"lg":9,"md":9,"sm":9,"xl":9,"xs":9,"xl2":9,"xl3":9,"_uid":4994,"initial":4502,"component":3555,"backgroundColor":4308},"i-0eb9a0ab-66a5-4a59-ad31-3807578c8aed",{"_uid":4996,"asset":4997,"component":2881,"description":5007},"i-c40313f4-f0d4-446f-b3b2-0d4e19b20e33",[4998],{"_uid":4999,"asset":5000,"device":2879,"component":2880},"f7f1218d-6337-45f4-b27a-2d0eb7feba83",[5001],{"_uid":5002,"image":5003,"imageAlt":258,"component":2002},"cbe80feb-312c-428e-abd4-443aea9f0ff3",{"id":5004,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":5005,"copyright":9,"fieldtype":12,"meta_data":5006,"is_private":7,"is_external_url":7},17048098,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1920x1080\u002F3c7a880dbd\u002F60b278a61c7edd7a2bf256a8_8a8bad5bcd3604bd667215206702a7f9.png",{},"Image source: [Pinterest](https:\u002F\u002Fwww.pinterest.co.uk\u002Fpin\u002F813181276465474200\u002F)",{"type":2105,"attrs":5009,"content":5010},{"level":2927},[5011],{"text":5012,"type":2022,"marks":5013},"Audio",[5014],{"type":2113},{"type":2018,"content":5016},[5017,5019,5025],{"text":5018,"type":2022},"Audio is a fantastic way to bring story and life to design projects. It can be used to improve ",{"text":5020,"type":2022,"marks":5021},"accessibility in web design",[5022],{"type":2035,"attrs":5023},{"href":5024,"uuid":11,"anchor":11,"target":2038,"linktype":172},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Finclusive-design",{"text":5026,"type":2022},", guide a gallery experience, and overlay static visuals on social media, for a more dynamic experience.",{"type":2067,"attrs":5028},{"id":4494,"body":5029},[5030],{"_uid":5031,"emoji":9,"bgColor":2010,"markdown":5032,"component":2074},"i-92871ee2-dee6-4cd5-aaa9-7351bf06b8fe","Podcasts and audiobooks have seen an explosive rise in popularity in the last decade, which has caused a new appreciation for the diverse art of audio amongst audiences.",{"type":2018,"content":5034},[5035],{"text":5036,"type":2022},"With audio clips gaining popularity on social media platforms such as Instagram to promote audio-based media, there are some cool opportunities to marry audio with graphic design for an ultra-engaging multimedia experience.",{"type":2018,"content":5038},[5039],{"text":5040,"type":2022},"It's going to be exciting to see how this trend evolves!",{"type":2105,"attrs":5042,"content":5043},{"level":2927},[5044],{"text":5045,"type":2022,"marks":5046},"Themes",[5047],{"type":2113},{"type":2018,"content":5049},[5050],{"text":5051,"type":2022},"Any designer will know the sweet, deliciousness of a theme that ties everything together, that can be created around and continuously returned to when you get a bit off track in the messy creative process.",{"type":2018,"content":5053},[5054,5056,5060],{"text":5055,"type":2022},"\"Theme\" is another storytelling fundamental that's more ongoing than simply a trend, but seems to snowball and only gain importance, especially with anything and ",{"text":5057,"type":2022,"marks":5058},"everything becoming a brand",[5059],{"type":2113},{"text":5061,"type":2022}," on social media, theme is being used more and more for differentiation.",{"type":2067,"attrs":5063},{"id":4494,"body":5064},[5065],{"_uid":5066,"asset":5067,"component":2881,"description":9},"i-e1c073a3-c717-4e36-a1e0-526afe6ec42c",[5068],{"_uid":5069,"asset":5070,"device":2879,"component":2880},"f5af5c0b-d229-47c0-a4fe-97757944a0ee",[5071],{"_uid":5072,"image":5073,"imageAlt":258,"component":2002},"d96b43e6-b7ef-475f-bf3f-d54714bfe4ff",{"id":5074,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":5075,"copyright":9,"fieldtype":12,"meta_data":5076,"is_private":7,"is_external_url":7},17048179,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1640x626\u002Fb7e9bc12d5\u002F60b27942f05f03e8e1eab114_untitled-1-1.png",{},{"type":2018,"content":5078},[5079],{"text":5080,"type":2022,"marks":5081},"Having a visual theme in place makes your design appear more consistent. Plus, it binds elements together in a way that ensures your audience knows they're part of the same theme.",[5082],{"type":2081,"attrs":5083},{"color":5084},"rgb(17, 23, 23)",{"type":2067,"attrs":5086},{"id":4494,"body":5087},[5088],{"_uid":5089,"cards":5090,"component":2466},"i-3e7da82d-0d1b-4cf0-bd5e-50b465f42f5f",[5091,5102],{"_uid":5092,"image":5093,"button":5097,"component":2454},"291eb025-b9f4-4eec-b55f-696c8b87eb34",{"id":5094,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":5095,"copyright":9,"fieldtype":12,"meta_data":5096,"is_private":7,"is_external_url":7},17048182,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F287x510\u002Ff9a3ea8cd4\u002Ffilters_format-webp-_quality-75.webp",{},[5098],{"_uid":5099,"icon":9,"link":5100,"size":1668,"text":2453,"type":1670,"component":1671},"3904c663-e178-4728-ad06-842b41f93b4c",{"id":9,"url":5101,"linktype":172,"fieldtype":25,"cached_url":5101},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fsocial-media\u002Finstagram-stories\u002Fmusic-meetup-instagram-story-design-template\u002F",{"_uid":5103,"image":5104,"button":5108,"component":2454},"75a14c1e-0f1b-4d0c-9a8a-5889ec87e130",{"id":5105,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":5106,"copyright":9,"fieldtype":12,"meta_data":5107,"is_private":7,"is_external_url":7},17048183,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F287x510\u002Fe801c139e2\u002Ffilters_format-webp-_quality-75-1.webp",{},[5109],{"_uid":5110,"icon":9,"link":5111,"size":1668,"text":2453,"type":1670,"component":1671},"1242762f-8ad2-484f-a49e-753e9d193560",{"id":9,"url":5112,"linktype":172,"fieldtype":25,"cached_url":5112},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fsocial-media\u002Finstagram-stories\u002Fdream-big-cartoonish-instagram-story-design-template\u002F",{"type":2018,"content":5114},[5115,5120],{"text":5116,"type":2022,"marks":5117},"An excellent example of this is Google Jigsaw, which boasts a dark background, dense blocks of text, and simple line shapes. The site's appealing animations and space in all the right places keep users eagerly scrolling to keep up with the story as it reveals itself. ",[5118],{"type":2081,"attrs":5119},{"color":5084},{"text":5121,"type":2022,"marks":5122},"Check it out!",[5123],{"type":2035,"attrs":5124},{"href":5125,"uuid":11,"anchor":11,"target":2038,"linktype":172},"https:\u002F\u002Fjigsaw.google.com\u002F",{"type":2067,"attrs":5127},{"id":4494,"body":5128},[5129],{"_uid":5130,"asset":5131,"component":2881,"description":5141},"i-24d2c347-bb7c-4d03-ad7e-6b00a39e26c4",[5132],{"_uid":5133,"asset":5134,"device":2879,"component":2880},"00550da2-ee62-450a-9849-d69b4be67ee6",[5135],{"_uid":5136,"image":5137,"imageAlt":258,"component":2002},"070e2af2-c7c8-4a46-87fc-499a3b999549",{"id":5138,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":5139,"copyright":9,"fieldtype":12,"meta_data":5140,"is_private":7,"is_external_url":7},17048241,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F960x637\u002Fbd39253c9b\u002F60b2797a8a0a9578beae36cb_screenshot_2021-05-20_at_11-16-39.png",{},"Image source: [Google Jigsaw](https:\u002F\u002Fjigsaw.google.com\u002F)",{"type":2105,"attrs":5143,"content":5144},{"level":2927},[5145],{"text":5146,"type":2022,"marks":5147},"Authenticity",[5148],{"type":2113},{"type":2018,"content":5150},[5151,5153,5157],{"text":5152,"type":2022},"Yet another buzzword. \"Be authentic,\" says every marketing guru out there, which ironically defeats the point of authenticity, because it's innately ",{"text":5154,"type":2022,"marks":5155},"not something you can try to be",[5156],{"type":2113},{"text":2052,"type":2022},{"type":2067,"attrs":5159},{"id":4494,"body":5160},[5161],{"_uid":5162,"title":2271,"button":5163,"component":2277,"description":5168,"backgroundColor":2279},"i-cd54dbbd-3ded-4974-8af0-b7c63ea3109f",[5164],{"_uid":5165,"icon":9,"link":5166,"size":1668,"text":5167,"type":1670,"component":1671},"b4ad755b-74c4-4dad-8ac9-860fb244f933",{"id":9,"url":2276,"linktype":172,"fieldtype":25,"cached_url":2276},"Get started","Visit our Academy for free marketing design courses.",{"type":2018,"content":5170},[5171,5173,5177],{"text":5172,"type":2022},"So here is the challenge when it comes to design: how true can you be to the product and the target audience? The more real you can be about the most ",{"text":5174,"type":2022,"marks":5175},"honest needs and desires of your customers",[5176],{"type":2113},{"text":5178,"type":2022},", and the objectives of the brand, the more likely you are to create something authentic that stands out.",{"type":2018,"content":5180},[5181],{"text":5182,"type":2022},"So much of what we see on the internet feels inauthentic, heavily edited, or simply not quite real. The cool thing about design is that each designer brings their own \"meraki.\"",{"type":2067,"attrs":5184},{"id":4494,"body":5185},[5186],{"_uid":5187,"emoji":9,"bgColor":2010,"markdown":5188,"component":2074},"i-e3a60e25-3b84-46ad-a59e-c07d14789eaa","\"Meraki\" refers to an ancient Greek idea meaning to put the essence of yourself into your creation.",{"type":2018,"content":5190},[5191],{"text":5192,"type":2022,"marks":5193},"Designers who are connected to their individual style and process are more likely to be successful because they can inject a breath of individuality into a brand, website, or online profile.",[5194],{"type":2081,"attrs":5195},{"color":5084},{"type":2067,"attrs":5197},{"id":4494,"body":5198},[5199],{"_uid":5200,"asset":5201,"component":2881,"description":9},"i-eb5c7f3a-4cdc-4342-b87c-32c61f25ba48",[5202],{"_uid":5203,"asset":5204,"device":2879,"component":2880},"dd2e508e-1b77-410d-a6bb-ce418423cdf7",[5205],{"_uid":5206,"image":5207,"imageAlt":258,"component":2002},"0d56613a-216f-41ea-8a30-a79f86fe799c",{"id":5208,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":5209,"copyright":9,"fieldtype":12,"meta_data":5210,"is_private":7,"is_external_url":7},17048254,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1640x626\u002Fe9894cbbae\u002F60b279b28a4969536aba6fb9_untitled-2-1.png",{},{"type":2018,"content":5212},[5213,5215,5219],{"text":5214,"type":2022},"There's nothing wrong with writing authentic copy from your own view, ",{"text":5216,"type":2022,"marks":5217},"incorporating emotional (or even untouched) photos",[5218],{"type":2113},{"text":5220,"type":2022}," into your designs, and expressing why you and your designs are important and worthy. 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It covers vector work, raster editing, and basic layout in a single application.",{"type":2018,"attrs":6286,"content":6287},{"textAlign":11},[6288],{"text":6289,"type":2022},"The iPad app is still in development and there is no clear release timeline.",{"type":2018,"attrs":6291,"content":6292},{"textAlign":11},[6293],{"text":6294,"type":2022},"Affinity is a strong option for desktop work. It is not currently a practical Procreate alternative on iPad.",{"type":2105,"attrs":6296,"content":6297},{"level":2107,"textAlign":11},[6298],{"text":6299,"type":2022,"marks":6300},"Amadine for simple vector illustrations and icons",[6301],{"type":2113},{"type":2018,"attrs":6303,"content":6304},{"textAlign":11},[6305],{"text":6306,"type":2022},"Amadine is a lightweight vector app for iPad. It’s easy to pick up and works well for straightforward tasks like clean illustrations, simple icons, and basic layouts.",{"type":2018,"attrs":6308,"content":6309},{"textAlign":11},[6310],{"text":6311,"type":2022},"However, Amadine isn’t built for larger projects or more complex design workflows.",{"type":2067,"attrs":6313},{"id":6090,"body":6314},[6315],{"_uid":6316,"asset":6317,"component":2881,"description":9},"i-902655f4-565f-442b-9083-4569585bb15b",[6318],{"_uid":6319,"image":6320,"imageAlt":6324,"component":2002},"ebb43ea7-f533-4dc2-b8b7-ebaae3cd8c1d",{"id":6321,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":6322,"copyright":9,"fieldtype":12,"meta_data":6323,"is_external_url":7},74457587193640,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F643x402\u002Fbc10de416c\u002Famadine.jpg",{},"Amadine on iPad",{"type":2105,"attrs":6326,"content":6327},{"level":2107,"textAlign":11},[6328],{"text":6329,"type":2022,"marks":6330},"Sketchbook for pure sketching without structure",[6331],{"type":2113},{"type":2018,"attrs":6333,"content":6334},{"textAlign":11},[6335],{"text":6336,"type":2022},"Sketchbook is a straightforward drawing app. It’s good for quick sketches and loose ideas when you just want to draw without setup or structure.",{"type":2018,"attrs":6338,"content":6339},{"textAlign":11},[6340],{"text":6341,"type":2022},"That simplicity is also its limit. Once drawings need to be organized, scaled, or exported consistently, Sketchbook becomes limiting.",{"type":2067,"attrs":6343},{"id":6090,"body":6344},[6345],{"_uid":6346,"asset":6347,"component":2881,"description":9},"i-d7ea2f0b-eeec-4ad5-8b6a-cd29ffa87084",[6348],{"_uid":6349,"asset":6350,"device":2879,"component":2880},"f9c892ba-b23a-4a40-85dc-18f0974499e3",[6351],{"_uid":6352,"image":6353,"imageAlt":6357,"component":2002},"3ed5a0a9-3e77-41ad-a3d1-34ade461e577",{"id":6354,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":6355,"copyright":9,"fieldtype":12,"meta_data":6356,"is_external_url":7},19777249,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1280x720\u002F9a227051fc\u002Fautodesk-sketchbook.jpeg",{},"Sketchbook on iPad",{"type":2105,"attrs":6359,"content":6360},{"level":2107,"textAlign":11},[6361],{"text":6362,"type":2022,"marks":6363},"Pixelmator Pro as a supporting tool rather than a replacement",[6364],{"type":2113},{"type":2018,"attrs":6366,"content":6367},{"textAlign":11},[6368],{"text":6369,"type":2022},"Pixelmator Pro is an image editing and design app available on both Mac and iPad. It lets you edit photos, work with layers, draw vector shapes, and mix text and graphics in the same project. It is now part of Apple’s Creator Studio suite, which brings Pixelmator Pro together with other creative apps like video and music tools in a single subscription. ",{"type":2018,"attrs":6371,"content":6372},{"textAlign":11},[6373],{"text":6374,"type":2022},"Pixelmator Pro handles well image editing and illustration with vector support, but it doesn’t focus on production-level vector design in the way dedicated vector tools do. ",{"type":2067,"attrs":6376},{"id":6090,"body":6377},[6378],{"_uid":6379,"asset":6380,"component":2881,"description":9},"i-015888e0-f4c3-4aaa-a3b1-39dd0a6b5763",[6381],{"_uid":6382,"asset":6383,"device":2879,"component":2880},"fe8d0f8c-a818-409a-a7a6-d8b61334a287",[6384],{"_uid":6385,"image":6386,"imageAlt":6390,"component":2002},"8e0c3ad0-1bd3-4db2-9321-44eb5ce0fe7c",{"id":6387,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":6388,"copyright":9,"fieldtype":12,"meta_data":6389,"is_external_url":7},143865499810499,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F2500x1888\u002Fb30bf08c53\u002Fpixelmator-pro.jpg",{},"Pixelmator Pro on iPad",{"type":2105,"attrs":6392,"content":6393},{"level":2107,"textAlign":11},[6394],{"text":6395,"type":2022,"marks":6396},"Choosing an iPad drawing app based on what the work becomes",[6397],{"type":2113},{"type":2018,"attrs":6399,"content":6400},{"textAlign":11},[6401],{"text":6402,"type":2022},"Most people looking for Procreate alternatives are trying to answer one question. What does this work need to become?",{"type":2018,"attrs":6404,"content":6405},{"textAlign":11},[6406],{"text":6407,"type":2022},"Common answers look like this:",{"type":2934,"content":6409},[6410,6421,6432,6443],{"type":2937,"content":6411},[6412],{"type":2018,"attrs":6413,"content":6414},{"textAlign":11},[6415,6419],{"text":6416,"type":2022,"marks":6417},"Illustration and sketching:",[6418],{"type":2113},{"text":6420,"type":2022}," Procreate",{"type":2937,"content":6422},[6423],{"type":2018,"attrs":6424,"content":6425},{"textAlign":11},[6426,6430],{"text":6427,"type":2022,"marks":6428},"Adobe-based workflows:",[6429],{"type":2113},{"text":6431,"type":2022}," Fresco",{"type":2937,"content":6433},[6434],{"type":2018,"attrs":6435,"content":6436},{"textAlign":11},[6437,6441],{"text":6438,"type":2022,"marks":6439},"Vector and graphic design:",[6440],{"type":2113},{"text":6442,"type":2022}," Linearity Curve",{"type":2937,"content":6444},[6445],{"type":2018,"attrs":6446,"content":6447},{"textAlign":11},[6448,6452],{"text":6449,"type":2022,"marks":6450},"Free desktop-focused work:",[6451],{"type":2113},{"text":6453,"type":2022}," Affinity Designer",{"type":2018,"attrs":6455,"content":6456},{"textAlign":11},[6457],{"text":6458,"type":2022},"There is no single best app. The iPad is no longer used for just one kind of work. 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It still makes sense when you need compatibility with agencies, printers and very detailed vector control.",{"type":2018,"attrs":7083,"content":7084},{"textAlign":11},[7085],{"text":7086,"type":2022},"Where it starts to hurt:",{"type":2934,"content":7088},[7089,7096,7103],{"type":2937,"content":7090},[7091],{"type":2018,"attrs":7092,"content":7093},{"textAlign":11},[7094],{"text":7095,"type":2022},"Mandatory Creative Cloud subscription",{"type":2937,"content":7097},[7098],{"type":2018,"attrs":7099,"content":7100},{"textAlign":11},[7101],{"text":7102,"type":2022},"High long-term cost",{"type":2937,"content":7104},[7105],{"type":2018,"attrs":7106,"content":7107},{"textAlign":11},[7108],{"text":7109,"type":2022},"A legacy interface",{"type":2018,"attrs":7111,"content":7112},{"textAlign":11},[7113],{"text":7114,"type":2022},"Illustrator offers more depth and technical control than most designers actually need for everyday work.",{"type":2105,"attrs":7116,"content":7117},{"level":2107,"textAlign":11},[7118,7120],{"text":7119,"type":2022},"Linearity Curve is ",{"text":7121,"type":2022,"marks":7122},"the best Illustrator alternative",[7123],{"type":2113},{"type":2018,"attrs":7125,"content":7126},{"textAlign":11},[7127,7133],{"text":187,"type":2022,"marks":7128},[7129,7132],{"type":2035,"attrs":7130},{"href":6029,"uuid":181,"anchor":11,"target":429,"linktype":24,"story":7131},{"name":184,"id":185,"uuid":181,"slug":186,"url":182,"full_slug":182,"_stopResolving":37},{"type":2113},{"text":7134,"type":2022}," is the best because it sits where most designers actually work.",{"type":2018,"attrs":7136,"content":7137},{"textAlign":11},[7138],{"text":7139,"type":2022},"Why Curve stands out:",{"type":2934,"content":7141},[7142,7149,7156,7163],{"type":2937,"content":7143},[7144],{"type":2018,"attrs":7145,"content":7146},{"textAlign":11},[7147],{"text":7148,"type":2022},"No cloud lock-in — start without an account, store files locally",{"type":2937,"content":7150},[7151],{"type":2018,"attrs":7152,"content":7153},{"textAlign":11},[7154],{"text":7155,"type":2022},"One subscription with unlimited files, exports, artboards and AI tools",{"type":2937,"content":7157},[7158],{"type":2018,"attrs":7159,"content":7160},{"textAlign":11},[7161],{"text":7162,"type":2022},"Native Mac and iPad apps with a modern, Apple-centered UI",{"type":2937,"content":7164},[7165],{"type":2018,"attrs":7166,"content":7167},{"textAlign":11},[7168,7175,7180],{"text":197,"type":2022,"marks":7169},[7170,7174],{"type":2035,"attrs":7171},{"href":7172,"uuid":191,"anchor":11,"target":429,"linktype":24,"story":7173},"\u002Fmove\u002F",{"name":194,"id":195,"uuid":191,"slug":196,"url":192,"full_slug":192,"_stopResolving":37},{"type":2113},{"text":2630,"type":2022,"marks":7176},[7177],{"type":2035,"attrs":7178},{"href":7172,"uuid":191,"anchor":11,"target":429,"linktype":24,"story":7179},{"name":194,"id":195,"uuid":191,"slug":196,"url":192,"full_slug":192,"_stopResolving":37},{"text":7181,"type":2022},"included for animation",{"type":2018,"attrs":7183,"content":7184},{"textAlign":11},[7185],{"text":7186,"type":2022},"Curve removes Adobe’s friction, shortens setup time and focuses on the work most designers actually do.",{"type":2067,"attrs":7188},{"id":7189,"body":7190},"0bfc3059-afde-4591-94c6-6e9e6f0cb99e",[7191],{"_uid":7192,"asset":7193,"component":2881,"description":9},"i-27c4f8fb-5016-47e8-b3e0-82184bd40977",[7194],{"_uid":7195,"asset":7196,"device":2879,"component":2880},"f76d9a76-db5e-4707-818c-28484f580865",[7197],{"_uid":7198,"image":7199,"imageAlt":7201,"component":2002},"6c2db34f-f0c2-483e-95b0-17c02a26ca29",{"id":6101,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":6102,"copyright":9,"fieldtype":12,"meta_data":7200,"is_external_url":7},{},"Linearity Curve on Mac and iPad",{"type":2105,"attrs":7203,"content":7204},{"level":2107,"textAlign":11},[7205],{"text":7206,"type":2022},"Affinity is the serious free alternative",{"type":2018,"attrs":7208,"content":7209},{"textAlign":11},[7210,7212,7218],{"text":7211,"type":2022},"Then there’s ",{"text":332,"type":2022,"marks":7213},[7214,7217],{"type":2035,"attrs":7215},{"href":3024,"uuid":329,"anchor":11,"target":429,"linktype":24,"story":7216},{"name":332,"id":333,"uuid":329,"slug":334,"url":330,"full_slug":330,"_stopResolving":37},{"type":2113},{"text":7219,"type":2022}," - it’s an all-in-one creative app that mixes vector, photo and layout tools into a single platform and it’s free to use. ",{"type":2018,"attrs":7221,"content":7222},{"textAlign":11},[7223],{"text":7224,"type":2022},"The tradeoff is simple: ",{"type":2934,"content":7226},[7227,7234],{"type":2937,"content":7228},[7229],{"type":2018,"attrs":7230,"content":7231},{"textAlign":11},[7232],{"text":7233,"type":2022},"Core vector design tools are free",{"type":2937,"content":7235},[7236],{"type":2018,"attrs":7237,"content":7238},{"textAlign":11},[7239],{"text":7240,"type":2022},"AI features require a Canva subscription",{"type":2018,"attrs":7242,"content":7243},{"textAlign":11},[7244],{"text":7245,"type":2022},"Affinity is capable and stable, especially for desktop work. At the same time, it’s dense by design and takes time to learn, which makes it better suited to patient users who want a full-featured desktop tool without a subscription.",{"type":2067,"attrs":7247},{"id":7189,"body":7248},[7249],{"_uid":7250,"asset":7251,"component":2881,"description":9},"i-f4d37ff6-7841-4cd1-aca1-df6ed842fddb",[7252],{"_uid":7253,"asset":7254,"device":2879,"component":2880},"21147c8a-706a-43d3-8456-bbcdd8bde05e",[7255],{"_uid":7256,"image":7257,"imageAlt":7261,"component":2002},"fbda7fa9-06e9-4664-ba84-71049b9fb811",{"id":7258,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":7259,"copyright":9,"fieldtype":12,"meta_data":7260,"is_external_url":7},143464811056687,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1024x576\u002Fed0be13dc2\u002Faffinity-vector.webp",{},"Affinity Vector Graphic Design",{"type":2105,"attrs":7263,"content":7264},{"level":2107,"textAlign":11},[7265],{"text":7266,"type":2022},"How Figma replaced Illustrator for some teams",{"type":2018,"attrs":7268,"content":7269},{"textAlign":11},[7270,7281],{"text":1391,"type":2022,"marks":7271},[7272],{"type":2035,"attrs":7273},{"href":7274,"uuid":7275,"anchor":11,"target":429,"linktype":24,"story":7276},"\u002Fblog\u002Ffigma-and-the-great-design-debate-integration-vs-specialization","da005797-c5e4-4c6b-8e4f-545ea3b3ecb8",{"name":7277,"id":7278,"uuid":7275,"slug":7279,"url":7280,"full_slug":7280,"_stopResolving":37},"Figma and the Great Design Debate: Integration vs. Specialization",676061330,"figma-and-the-great-design-debate-integration-vs-specialization","blog\u002Ffigma-and-the-great-design-debate-integration-vs-specialization",{"text":7282,"type":2022}," wasn’t built as a graphics tool. It was built for UI, layout and collaboration, but a lot of designers stopped opening Illustrator anyway.",{"type":2018,"attrs":7284,"content":7285},{"textAlign":11},[7286],{"text":7287,"type":2022},"Figma works when the output lives inside a product. It breaks down when the work turns expressive, print-heavy or detail-driven. ",{"type":2018,"attrs":7289,"content":7290},{"textAlign":11},[7291],{"type":7292,"attrs":7293},"image",{"id":7294,"alt":9,"src":7295,"title":9,"source":9,"copyright":9,"meta_data":7296},143465832525428,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1920x1079\u002F9a78d58433\u002Ffigma_sites.webp",{},{"type":2105,"attrs":7298,"content":7299},{"level":2107,"textAlign":11},[7300],{"text":7301,"type":2022},"Inkscape is free and that’s mostly the point",{"type":2018,"attrs":7303,"content":7304},{"textAlign":11},[7305,7307,7314],{"text":7306,"type":2022},"Yes, ",{"text":1398,"type":2022,"marks":7308},[7309,7313],{"type":2035,"attrs":7310},{"href":7311,"uuid":1395,"anchor":11,"target":429,"linktype":24,"story":7312},"\u002Fcomparison\u002Finkscape",{"name":1398,"id":1399,"uuid":1395,"slug":1400,"url":1396,"full_slug":1396,"_stopResolving":37},{"type":2113},{"text":7315,"type":2022}," exists. It’s open source and free.",{"type":2018,"attrs":7317,"content":7318},{"textAlign":11},[7319],{"text":7320,"type":2022},"It’s also slower, rougher around the edge and less reliable for larger or more complex projects. It can be useful for learning, but it’s rarely a strong choice for shipping real work.",{"type":2067,"attrs":7322},{"id":7189,"body":7323},[7324],{"_uid":7325,"asset":7326,"component":2881,"description":9},"i-a77b21d1-c1ca-4af4-ad1c-5b79cd44dec1",[7327],{"_uid":7328,"asset":7329,"device":2879,"component":2880},"92f86442-8857-4fae-9519-bfa4e0b7e6fe",[7330],{"_uid":7331,"image":7332,"imageAlt":7336,"component":2002},"d3f81990-c569-40af-984b-6c4aaa0f7133",{"id":7333,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":7334,"copyright":9,"fieldtype":12,"meta_data":7335,"is_external_url":7},87527642965024,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1920x1157\u002F393e96db25\u002Finkscape.jpg",{},"Inkscape vector graphic design",{"type":2105,"attrs":7338,"content":7339},{"level":2107,"textAlign":11},[7340],{"text":7341,"type":2022,"marks":7342},"Quick comparison of the best drawing apps for iPad in 2026",[7343],{"type":2113},{"type":2018,"attrs":7345,"content":7346},{"textAlign":11},[7347],{"text":7348,"type":2022},"Each drawing app on iPad focuses on a slightly different type of work. Some tools are built mainly for illustration and painting, while others are designed for vector graphics or workflows that connect to desktop software. This comparison looks at how the most widely used apps differ in terms of graphics type, pricing model, strengths, and limitations.",{"type":2067,"attrs":7350},{"id":7351,"body":7352},"2680b376-17db-4ab5-8965-358354cdd3a7",[7353],{"_uid":7354,"content":7355,"component":3271,"showHeader":37},"i-990095ff-7950-462a-82d8-b2f0614a4d6b",{"tbody":7356,"thead":7457,"fieldtype":3270},[7357,7377,7397,7417,7437],{"_uid":7358,"body":7359,"component":3193},"4f7a2703-d07f-4fed-aa8d-99b227ef577b",[7360,7362,7365,7368,7371,7374],{"_uid":7361,"value":322,"component":3177},"501cf1a1-1472-4c09-860e-dd689ea4ea73",{"_uid":7363,"value":7364,"component":3177},"ebb6d33f-a02e-4c31-adb2-d370d485f20f","Professional vector design and illustration",{"_uid":7366,"value":7367,"component":3177},"89737db8-f868-4383-9db2-fc0b10eb917b","Desktop, iPad",{"_uid":7369,"value":7370,"component":3177},"0e3295d2-9b10-4582-99a2-91f743f6c417","Subscription (Adobe Creative Cloud)",{"_uid":7372,"value":7373,"component":3177},"c25db27a-43f5-4d77-bf15-3717aade8a56","Industry standard for vector graphics, extensive toolset, widely used in professional studios",{"_uid":7375,"value":7376,"component":3177},"b79645e8-5fe9-468e-8ddb-f7abfd2ba4ba","Subscription required, complex interface, desktop-style workflow",{"_uid":7378,"body":7379,"component":3193},"acc67332-9ee7-4d5c-9d8e-cc7bd8d103ae",[7380,7382,7385,7388,7391,7394],{"_uid":7381,"value":187,"component":3177},"3b0d524b-3e11-4c3c-b8a3-8528d09d6d00",{"_uid":7383,"value":7384,"component":3177},"ffda2d8c-8ef6-406d-b219-6e098112f77c","Vector design on iPad and Mac",{"_uid":7386,"value":7387,"component":3177},"f4327bb9-f42c-4181-a6fd-b3377be306f6","iPad, Mac, iPhone",{"_uid":7389,"value":7390,"component":3177},"3f3688f2-6006-40c1-985f-22c795530f5e","Subscription",{"_uid":7392,"value":7393,"component":3177},"6ddaebe4-a984-4849-a44d-510771572a23","Native iPad experience, Apple Pencil support, scalable vector tools, designed for touch workflows",{"_uid":7395,"value":7396,"component":3177},"8192c82a-bcad-49f5-80b0-f0b3ea0fa544","Focused on vector design rather than raster illustration",{"_uid":7398,"body":7399,"component":3193},"f27788fd-26fd-4442-baa6-f3cea9b99692",[7400,7402,7405,7408,7411,7414],{"_uid":7401,"value":332,"component":3177},"ac351450-6cd1-47bd-b1b7-345f84f21d86",{"_uid":7403,"value":7404,"component":3177},"6dd836f5-deb7-48d6-9d2e-a6e795123eed","Vector and graphic design",{"_uid":7406,"value":7407,"component":3177},"4fb63734-5fd9-4828-992b-657cba03ebce","Desktop, iPad (coming soon)",{"_uid":7409,"value":7410,"component":3177},"4c69285f-3e55-4aaf-ae6b-214688ee035a","Free",{"_uid":7412,"value":7413,"component":3177},"b0b92776-01aa-42d3-a16e-cba0aaa033f1","Wide range of vector and image editing tools in one application\n",{"_uid":7415,"value":7416,"component":3177},"c9c63720-b9e8-4ac5-a0c3-ed4f86e6040e","Dense interface and steeper learning curve\n",{"_uid":7418,"body":7419,"component":3193},"8dd074fc-5cdb-42c3-957d-87fb9cd83e74",[7420,7422,7425,7428,7431,7434],{"_uid":7421,"value":1391,"component":3177},"5ccda65d-0362-4c58-b1de-e191ad599dbc",{"_uid":7423,"value":7424,"component":3177},"96e28024-b0e0-4c26-b61b-5290ede4dd3a","UI and interface design",{"_uid":7426,"value":7427,"component":3177},"20163c45-b2f1-444d-a281-022807a9c7ab","Web, Desktop",{"_uid":7429,"value":7430,"component":3177},"f6eb58e1-94e2-44a5-be2d-19ee47d33189","Freemium \u002F subscription for teams",{"_uid":7432,"value":7433,"component":3177},"7ef58c38-7a7c-4bde-854b-466694f22a8e","Collaboration features, widely used for product and interface design\n",{"_uid":7435,"value":7436,"component":3177},"15332bc8-ba34-4f42-b8e5-83398f1f37fd","Not designed for illustration or detailed vector artwork",{"_uid":7438,"body":7439,"component":3193},"bf25cf04-f91f-4978-a26f-b6dd90bcfbc0",[7440,7442,7445,7448,7451,7454],{"_uid":7441,"value":1398,"component":3177},"6c3008c7-cc1f-4f96-8a90-66d2d8354d3e",{"_uid":7443,"value":7444,"component":3177},"fdd1ee98-299f-42c7-a461-d92f6e67f3ed","Open-source vector design",{"_uid":7446,"value":7447,"component":3177},"13c0ac2f-d2fc-445b-9c16-ace4c93ce8b6","Desktop (Windows, Mac, Linux)",{"_uid":7449,"value":7450,"component":3177},"02dc49a3-2fc0-48de-aa3e-a93913f0b930","Free and open source",{"_uid":7452,"value":7453,"component":3177},"b79ed9cf-a259-4849-acd9-4efdb30f8bb2","Powerful vector tools without subscription cost\n",{"_uid":7455,"value":7456,"component":3177},"aacfd176-f60f-43fa-988a-2339a6c884a3","No native iPad app, interface less polished than commercial tools",[7458,7461,7464,7466,7469,7472],{"_uid":7459,"value":7460,"component":3255},"519ba7dd-c5a0-4ee1-845b-7a2a75059eb8","App",{"_uid":7462,"value":7463,"component":3255},"a9c2c675-1187-43e1-bb3d-16ddcd06a562","Primary Use",{"_uid":9,"value":7465,"component":3255},"Platforms",{"_uid":7467,"value":7468,"component":3255},"8cd21c15-dc20-4b4e-9ab6-488014c97974","Pricing Model (2026)",{"_uid":7470,"value":7471,"component":3255},"7af9de1f-35dd-49eb-bbeb-6aaff2857797","Strengths\n",{"_uid":7473,"value":7474,"component":3255},"20028d84-7654-4fda-bba2-286055ae60ca","Limitations",{"type":2018,"attrs":7476,"content":7477},{"textAlign":11},[7478],{"text":7479,"type":2022},"Illustrator still covers the most complex edge cases. Affinity owns the free, no-subscription space. Figma covers UI and product design work. Inkscape is useful for learning.  Linearity Curve sits in the middle. If you work on Mac and iPad and care about speed, clarity and motion-ready design, Linearity Curve is a practical Illustrator alternative in 2026.",{"type":2067,"attrs":7481},{"id":7482,"body":7483},"cb43640d-9b0f-47db-9e49-cb9d51ec2c58",[7484],{"lg":9,"md":9,"sm":9,"xl":9,"xs":9,"xl2":9,"xl3":9,"_uid":7485,"initial":3554,"component":3555,"backgroundColor":3368},"i-4437afd3-e627-4b7e-8c63-29c9f5576bf3",{"type":2018,"attrs":7487,"content":7488},{"textAlign":11},[7489],{"text":3560,"type":2022,"marks":7490},[7491],{"type":2113},{"type":2018,"attrs":7493,"content":7494},{"textAlign":11},[7495],{"text":3567,"type":2022},{"_uid":7497,"content":7498,"component":2705},"ff1550d5-adb4-4a87-800b-f28c534a6bf3",{"type":2015,"content":7499},[7500,7505],{"type":2105,"attrs":7501,"content":7502},{"level":2107,"textAlign":11},[7503,7504],{"type":2801},{"text":3572,"type":2022},{"type":2067,"attrs":7506},{"id":7507,"body":7508},"1a421f91-a18e-4375-aad6-611ad7efb227",[7509],{"_uid":7510,"component":3578,"questions":7511},"i-1aa0a81f-bef4-48a7-83ad-362c47dcfbeb",[7512,7528,7545,7561,7582],{"name":7513,"created_at":7514,"published_at":3582,"updated_at":7515,"id":7516,"uuid":7517,"content":7518,"slug":7522,"full_slug":7523,"sort_by_date":11,"position":7524,"tag_list":7525,"is_startpage":7,"parent_id":3592,"meta_data":11,"group_id":7526,"first_published_at":3594,"release_id":11,"lang":1011,"path":11,"alternates":7527,"default_full_slug":11,"translated_slugs":11,"_stopResolving":37},"What are the best graphic design apps on iPad?","2024-10-19T16:51:28.864Z","2024-10-19T16:51:57.651Z",566038874,"161eb0d8-7cd1-40ec-a1e1-67e8e88687d7",{"_uid":7519,"title":7513,"answer":7520,"category":3587,"component":3588,"readMoreLink":7521,"hideFromFaqPage":7,"showReadMoreLink":7},"6ab03e8a-415c-4a4d-a350-356396a143c4","Linearity Curve stands out for vector design with its user-friendly interface and robust features, while Linearity Move offers unmatched versatility for [on-the-go animation](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-apps-for-ipad\u002F) tasks.",{"id":9,"url":9,"linktype":24,"fieldtype":25,"cached_url":9},"what-are-the-best-graphic-design-apps-on-ipad-","faq\u002Fblog-faqs\u002Fwhat-are-the-best-graphic-design-apps-on-ipad-",-2630,[],"f9c5faa6-796f-413f-af0e-2079105c4d85",[],{"name":7529,"created_at":7530,"published_at":7531,"updated_at":7532,"id":7533,"uuid":7534,"content":7535,"slug":7539,"full_slug":7540,"sort_by_date":11,"position":7541,"tag_list":7542,"is_startpage":7,"parent_id":3592,"meta_data":11,"group_id":7543,"first_published_at":7531,"release_id":11,"lang":1011,"path":11,"alternates":7544,"default_full_slug":11,"translated_slugs":11,"_stopResolving":37},"Can I use the iPad for professional design work?","2025-01-08T19:06:47.915Z","2025-01-08T19:07:33.153Z","2025-01-08T19:07:33.174Z",605850030,"c49bc37d-0988-40ce-95da-2be225777e55",{"_uid":7536,"title":7529,"answer":7537,"category":356,"component":3588,"readMoreLink":7538,"hideFromFaqPage":7,"showReadMoreLink":7},"7cf704d8-d72b-458b-9f57-dec75e83bd5d","Yes! 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Linearity","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F31598723af\u002Fmotion-graphics-vs-animation_widget.png",{},[9157],{"_uid":9158,"content":9159,"component":2705},"d1ae1e07-2065-4a2c-b2db-d64c001ad978",{"type":2015,"content":9160},[9161,9165,9175,9179,9191,9198,9202,9232,9243,9247,9254,9293,9300,9330,9337,9370,9376,9406,9410,9417,9435,9446,9456,9462,9469,9479,9549,9556,9560,9570,9588,9595,9623,9630,9638,9642,9646,9653,9675,9685,9691,9698,9708,9714,9721,9737,9750,9761,9768,9783,9793,9799,9806,9834,9853,9863,9869,9876,9884,9898,9905,9915,9925,9931,9938,9947,9951,9959,9963,9970,9984,9990,9997,10007,10016,10020,10030,10037,10044,10060,10064,10068,10075,10149,10156,10166,10209,10220,10227,10237,10244,10248,10265,10269,10280,10287,10291,10301,10308,10318,10324,10331,10335,10345,10357,10361,10367,10374,10382,10386,10393,10459,10465,10523,10544,10554,10561,10588,10595,10605,10617,10626,10637],{"type":2018,"content":9162},[9163],{"text":9164,"type":2022},"Whether you’re a seasoned player in the creative industry or a savvy business owner interested in elevating your brand's advertising, motion graphics, and animation are techniques you can use to take your practice to the next level.",{"type":2018,"content":9166},[9167,9169,9173],{"text":9168,"type":2022},"However, before you can do that, it’s important to ",{"text":9170,"type":2022,"marks":9171},"understand the difference",[9172],{"type":2113},{"text":9174,"type":2022}," between each technique. That way, you can pinpoint the method best for you and use it to deliver a killer end product.",{"type":2018,"content":9176},[9177],{"text":9178,"type":2022},"Ready to get started? Let’s run through the key differences between these two popular types of animation.",{"type":2067,"attrs":9180},{"id":9181,"body":9182},"9d7b30a1-76d0-4568-93c1-ffa19ae4a8b3",[9183],{"_uid":9184,"title":9185,"button":9186,"component":2277,"description":9190,"backgroundColor":3368},"i-dcfadd96-037d-4f5d-ad70-ffc0e2a1c84d","Jumpstart your ideas with Linearity Curve\n",[9187],{"_uid":9188,"icon":9,"link":9189,"size":1668,"text":456,"type":1670,"component":1671},"e5e02788-07cf-4d00-8e8a-93084414d9ff",{"id":9,"url":2101,"linktype":172,"fieldtype":25,"cached_url":2101},"Take your designs to the next level.\n\n",{"type":2105,"attrs":9192,"content":9193},{"level":2107},[9194],{"text":9195,"type":2022,"marks":9196},"Historical context: the rise of animation and motion graphics",[9197],{"type":2113},{"type":2018,"content":9199},[9200],{"text":9201,"type":2022},"The desire to capture movement and bring life to still images stretches back centuries, with early examples like the flip book (1800s).",{"type":2018,"content":9203},[9204,9206,9210,9212,9216,9218,9224,9226,9230],{"text":9205,"type":2022},"The birth of animation as we know it began with the invention of celluloid film in the ",{"text":9207,"type":2022,"marks":9208},"late 19th century",[9209],{"type":2113},{"text":9211,"type":2022},". Pioneers like Winsor McCay (",{"text":9213,"type":2022,"marks":9214},"Gertie the Dinosaur",[9215],{"type":2119},{"text":9217,"type":2022},", 1914) and ",{"text":2058,"type":2022,"marks":9219},[9220,9223],{"type":2035,"attrs":9221},{"href":9222,"uuid":11,"anchor":11,"target":2038,"linktype":172},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fa-brief-history-of-disney",{"type":2040},{"text":9225,"type":2022}," (",{"text":9227,"type":2022,"marks":9228},"Snow White and the Seven Dwarfs",[9229],{"type":2119},{"text":9231,"type":2022},", 1937) established hand-drawn animation as a dominant storytelling medium.",{"type":2067,"attrs":9233},{"id":9181,"body":9234},[9235,9238,9240],{"_uid":9236,"emoji":9,"bgColor":2010,"markdown":9237,"component":2074},"i-8e5a1955-6035-4b79-b808-a082b7abcc6d","Motion graphics, on the other hand, emerged as a field much later, heavily influenced by technological advancements.",{"lg":9,"md":9,"sm":9,"xl":9,"xs":9,"xl2":9,"xl3":9,"_uid":9239,"initial":4502,"component":3555,"backgroundColor":4308},"i-939f9d04-9c3d-4056-b70a-42b945399e9f",{"src":9241,"_uid":9242,"component":2126},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002F5fzZFQBXSLM?feature=oembed","i-6515ab0c-24b1-4099-8a44-8ba0f93054c3",{"type":2018,"content":9244},[9245],{"text":9246,"type":2022},"Here's a breakdown of the key turning points:",{"type":2105,"attrs":9248,"content":9249},{"level":2927},[9250],{"text":9251,"type":2022,"marks":9252},"Early seeds (1800s–1940s):",[9253],{"type":2113},{"type":2934,"content":9255},[9256,9274],{"type":2937,"content":9257},[9258],{"type":2018,"content":9259},[9260,9264,9266,9272],{"text":9261,"type":2022,"marks":9262},"Pre-cinema devices:",[9263],{"type":2113},{"text":9265,"type":2022}," While not strictly animation, ",{"text":9267,"type":2022,"marks":9268},"pre-cinema devices",[9269,9271],{"type":2035,"attrs":9270},{"href":2037,"uuid":11,"anchor":11,"target":2038,"linktype":172},{"type":2040},{"text":9273,"type":2022}," like the zoetrope and flip book planted the seeds for the illusion of movement.",{"type":2937,"content":9275},[9276],{"type":2018,"content":9277},[9278,9282,9284,9291],{"text":9279,"type":2022,"marks":9280},"Title cards:",[9281],{"type":2113},{"text":9283,"type":2022}," Early films often used illustrated ",{"text":9285,"type":2022,"marks":9286},"title cards",[9287,9290],{"type":2035,"attrs":9288},{"href":9289,"uuid":11,"anchor":11,"target":2038,"linktype":172},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fmovie-title-design\u002F",{"type":2040},{"text":9292,"type":2022}," with minimal animation, hinting at the potential of graphic design in motion.",{"type":2105,"attrs":9294,"content":9295},{"level":2927},[9296],{"text":9297,"type":2022,"marks":9298},"The rise of motion graphics (1940s–1960s):",[9299],{"type":2113},{"type":2934,"content":9301},[9302,9320],{"type":2937,"content":9303},[9304],{"type":2018,"content":9305},[9306,9310,9312,9319],{"text":9307,"type":2022,"marks":9308},"Experimental films:",[9309],{"type":2113},{"text":9311,"type":2022}," The mid-20th century saw a surge of experimental filmmakers like Oskar Fischinger and Norman McLaren, who explored using graphic design elements in ",{"text":9313,"type":2022,"marks":9314},"animated films",[9315,9318],{"type":2035,"attrs":9316},{"href":9317,"uuid":11,"anchor":11,"target":2038,"linktype":172},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Ffirst-animated-films\u002F",{"type":2040},{"text":2052,"type":2022},{"type":2937,"content":9321},[9322],{"type":2018,"content":9323},[9324,9328],{"text":9325,"type":2022,"marks":9326},"Technological advancements:",[9327],{"type":2113},{"text":9329,"type":2022}," The development of cel animation techniques (acetate sheets with hand-drawn characters) unintentionally freed graphic designers to experiment with animation for specific purposes beyond character-driven narratives.",{"type":2105,"attrs":9331,"content":9332},{"level":2927},[9333],{"text":9334,"type":2022,"marks":9335},"Motion graphics take center stage (1960s–present):",[9336],{"type":2113},{"type":2934,"content":9338},[9339],{"type":2937,"content":9340},[9341],{"type":2018,"content":9342},[9343,9347,9349,9353,9355,9359,9361,9368],{"text":9344,"type":2022,"marks":9345},"Saul Bass and title sequences:",[9346],{"type":2113},{"text":9348,"type":2022}," The legendary graphic designer Saul Bass revolutionized title sequences with iconic works for films like ",{"text":9350,"type":2022,"marks":9351},"Psycho",[9352],{"type":2119},{"text":9354,"type":2022}," (1960) and ",{"text":9356,"type":2022,"marks":9357},"North by Northwest ",[9358],{"type":2119},{"text":9360,"type":2022},"(1959), showcasing the power of ",{"text":9362,"type":2022,"marks":9363},"motion graphics",[9364,9367],{"type":2035,"attrs":9365},{"href":9366,"uuid":11,"anchor":11,"target":2038,"linktype":172},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fmotion-design\u002F",{"type":2040},{"text":9369,"type":2022}," in storytelling without characters.",{"type":2067,"attrs":9371},{"id":9181,"body":9372},[9373],{"src":9374,"_uid":9375,"component":2126},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002Faj6aBuC1Lb8?feature=oembed","i-1125e358-3609-46ce-a788-088bee25dbf7",{"type":2934,"content":9377},[9378,9388],{"type":2937,"content":9379},[9380],{"type":2018,"content":9381},[9382,9386],{"text":9383,"type":2022,"marks":9384},"Rise of television and advertising:",[9385],{"type":2113},{"text":9387,"type":2022}," The growth of television and advertising created a demand for clear, concise, and visually engaging messages—a perfect fit for motion graphics.",{"type":2937,"content":9389},[9390],{"type":2018,"content":9391},[9392,9400,9404],{"text":9393,"type":2022,"marks":9394},"Computer animation revolution",[9395,9398,9399],{"type":2035,"attrs":9396},{"href":9397,"uuid":11,"anchor":11,"target":2038,"linktype":172},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcomputer-animation\u002F",{"type":2113},{"type":2040},{"text":9401,"type":2022,"marks":9402},":",[9403],{"type":2113},{"text":9405,"type":2022}," The arrival of powerful computers in the late 20th century opened doors for sophisticated 3D motion graphics and visual effects, further solidifying motion graphics as a distinct field.",{"type":2018,"content":9407},[9408],{"text":9409,"type":2022},"Today, animation and motion graphics co-exist and often complement each other. But what are the two different techniques? How do they differ? Are they similar in any way? Keep reading to find out.",{"type":2105,"attrs":9411,"content":9412},{"level":2107},[9413],{"text":9414,"type":2022,"marks":9415},"What's motion graphics?",[9416],{"type":2113},{"type":2018,"content":9418},[9419,9421,9425,9427,9434],{"text":9420,"type":2022},"This is a small",{"text":9422,"type":2022,"marks":9423}," subset of animation",[9424],{"type":2113},{"text":9426,"type":2022}," that makes previously static images more dynamic. It deals almost exclusively with 2D graphics and ",{"text":9428,"type":2022,"marks":9429},"2D graphic software",[9430,9433],{"type":2035,"attrs":9431},{"href":9432,"uuid":11,"anchor":11,"target":2038,"linktype":172},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002F2d-animation-software\u002F",{"type":2040},{"text":2423,"type":2022},{"type":2018,"content":9436},[9437,9444],{"text":9438,"type":2022,"marks":9439},"Creating motion graphics",[9440,9443],{"type":2035,"attrs":9441},{"href":9442,"uuid":11,"anchor":11,"target":2038,"linktype":172},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-make-motion-graphics\u002F",{"type":2040},{"text":9445,"type":2022}," enhances the visual impact of an otherwise lifeless image, it doesn’t do anything to further its narrative or give it one at all.",{"type":2018,"content":9447},[9448,9450,9454],{"text":9449,"type":2022},"For example, do you know when you’re shopping online that a quick buy option appears on screen? Or when a static banner pauses when you hover over it? That’s motion graphics. It’s a ",{"text":9451,"type":2022,"marks":9452},"simple, effective, and widely used ",[9453],{"type":2113},{"text":9455,"type":2022},"part of media that millions of people use or encounter every single day.",{"type":2067,"attrs":9457},{"id":9181,"body":9458},[9459],{"_uid":9460,"emoji":9,"bgColor":2010,"markdown":9461,"component":2074},"i-b2e794be-3d69-4324-8730-a925eb630d86","Looking for the secret sauce to motion design? Check out our toolbox of [motion graphics resources](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fmotion-design-resources\u002F) every professional designer needs.",{"type":2105,"attrs":9463,"content":9464},{"level":2107},[9465],{"text":9466,"type":2022,"marks":9467},"10 examples of motion graphics",[9468],{"type":2113},{"type":2018,"content":9470},[9471,9473,9477],{"text":9472,"type":2022},"Despite being one of the most popular animation modes, it’s often hard to spot. Here are some ",{"text":9474,"type":2022,"marks":9475},"well-known examples",[9476],{"type":2113},{"text":9478,"type":2022}," of when it’s put to good use:",{"type":9480,"attrs":9481,"content":9483},"ordered_list",{"order":9482},1,[9484,9495,9501,9507,9513,9519,9525,9531,9537,9543],{"type":2937,"content":9485},[9486],{"type":2018,"content":9487},[9488],{"text":9489,"type":2022,"marks":9490},"Dynamic logos",[9491,9494],{"type":2035,"attrs":9492},{"href":9493,"uuid":11,"anchor":11,"target":2038,"linktype":172},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimated-logos\u002F",{"type":2040},{"type":2937,"content":9496},[9497],{"type":2018,"content":9498},[9499],{"text":9500,"type":2022},"Animated page titles",{"type":2937,"content":9502},[9503],{"type":2018,"content":9504},[9505],{"text":9506,"type":2022},"Lower Thirds or title cards",{"type":2937,"content":9508},[9509],{"type":2018,"content":9510},[9511],{"text":9512,"type":2022},"UI animation",{"type":2937,"content":9514},[9515],{"type":2018,"content":9516},[9517],{"text":9518,"type":2022},"Animated icons",{"type":2937,"content":9520},[9521],{"type":2018,"content":9522},[9523],{"text":9524,"type":2022},"Graphic design videos",{"type":2937,"content":9526},[9527],{"type":2018,"content":9528},[9529],{"text":9530,"type":2022},"Explainer videos",{"type":2937,"content":9532},[9533],{"type":2018,"content":9534},[9535],{"text":9536,"type":2022},"Music videos",{"type":2937,"content":9538},[9539],{"type":2018,"content":9540},[9541],{"text":9542,"type":2022},"Online Video transitions",{"type":2937,"content":9544},[9545],{"type":2018,"content":9546},[9547],{"text":9548,"type":2022},"GIFs",{"type":2105,"attrs":9550,"content":9551},{"level":2107},[9552],{"text":9553,"type":2022,"marks":9554},"What's animation?",[9555],{"type":2113},{"type":2018,"content":9557},[9558],{"text":9559,"type":2022},"Now, it’s time to tackle the great, big parent term that is animation.",{"type":2018,"content":9561},[9562,9564,9568],{"text":9563,"type":2022},"In motion graphics, animation is a technique for giving static imagery movement. However, it’s also an umbrella term that categorizes the ",{"text":9565,"type":2022,"marks":9566},"whole field of moving imagery",[9567],{"type":2113},{"text":9569,"type":2022},", including everything from cartoons and typography to motion graphics itself.",{"type":2067,"attrs":9571},{"id":9181,"body":9572},[9573,9583,9585],{"_uid":9574,"title":9575,"button":9576,"component":2277,"description":9582,"backgroundColor":4757},"i-1df1fdfe-9f7c-4b6c-b041-705763f9f80d","Transform Your ideas into animations",[9577],{"_uid":9578,"icon":9,"link":9579,"size":1668,"text":9581,"type":1670,"component":1671},"773c6fef-c7b4-4ef8-89f5-a0f4568ec5b5",{"id":9,"url":9580,"linktype":172,"fieldtype":25,"cached_url":9580},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Ftutorials\u002Fworkshops\u002Fcreate-your-first-animation-with-linearity-move\u002F","Start tutorial","Linearity Move is perfect for beginners and professionals alike. Make your first animation with Move.\n\n",{"lg":9,"md":9,"sm":9,"xl":9,"xs":9,"xl2":9,"xl3":9,"_uid":9584,"initial":4502,"component":3555,"backgroundColor":4308},"i-46896377-e31f-4820-8b07-cd14883b5636",{"_uid":9586,"emoji":9,"bgColor":2010,"markdown":9587,"component":2074},"i-03f6b4f7-034e-484a-8286-69ed73f22cbc","Think of animation as an all-encompassing umbrella that includes multiple motion graphic design styles.",{"type":2018,"content":9589},[9590],{"text":9591,"type":2022,"marks":9592},"This means that while motion graphics may always fall under the umbrella of animation, animation doesn’t always exclusively mean motion graphics—get it?",[9593],{"type":2081,"attrs":9594},{"color":2083},{"type":2067,"attrs":9596},{"id":9181,"body":9597},[9598],{"_uid":9599,"cards":9600,"component":2466},"i-cdf7e245-d38a-4525-bca2-17312925105b",[9601,9612],{"_uid":9602,"image":9603,"button":9607,"component":2454},"3316bcc3-0742-4b40-a4aa-58671fe2e4b4",{"id":9604,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":9605,"copyright":9,"fieldtype":12,"meta_data":9606,"is_external_url":7},17475474,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F574x1020\u002F6ea7be6791\u002Ffilters_format-webp-_quality-75-1.webp",{},[9608],{"_uid":9609,"icon":9,"link":9610,"size":1668,"text":2453,"type":1670,"component":1671},"800bb715-4fac-4066-bc3b-57c2987c165b",{"id":9,"url":9611,"linktype":172,"fieldtype":25,"cached_url":9611},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fanimated-templates\u002Fillustrated-vector-agency-ideas-ad\u002F",{"_uid":9613,"image":9614,"button":9618,"component":2454},"b43dae9f-5c33-423f-93fd-d66efd5d0294",{"id":9615,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":9616,"copyright":9,"fieldtype":12,"meta_data":9617,"is_external_url":7},17475473,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1019x1020\u002Fd881951188\u002Ffilters_format-webp-_quality-75-2.webp",{},[9619],{"_uid":9620,"icon":9,"link":9621,"size":1668,"text":2453,"type":1670,"component":1671},"78651033-1ec1-47b5-a7c7-92405374d872",{"id":9,"url":9622,"linktype":172,"fieldtype":25,"cached_url":9622},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fanimated-templates\u002Fcreative-agency-showreel\u002F",{"type":2105,"attrs":9624,"content":9625},{"level":2107},[9626],{"text":9627,"type":2022,"marks":9628},"5 styles of animation",[9629],{"type":2113},{"type":2018,"content":9631},[9632,9634],{"text":9633,"type":2022},"Under the umbrella of animation, there are ",{"text":9635,"type":2022,"marks":9636},"five main styles.",[9637],{"type":2113},{"type":2018,"content":9639},[9640],{"text":9641,"type":2022},"Each one has different costs, uses, and requirements, and together, they are responsible for the entire world of graphics that we know, love, and use today.",{"type":2018,"content":9643},[9644],{"text":9645,"type":2022},"Here are the five types of animation techniques.",{"type":2105,"attrs":9647,"content":9648},{"level":2927},[9649],{"text":9650,"type":2022,"marks":9651},"1. Traditional animation",[9652],{"type":2113},{"type":2018,"content":9654},[9655,9657,9661,9663,9667,9669,9673],{"text":9656,"type":2022},"Are you familiar with ",{"text":9658,"type":2022,"marks":9659},"Tarzan ",[9660],{"type":2119},{"text":9662,"type":2022},"(1999)? ",{"text":9664,"type":2022,"marks":9665},"The Lion King ",[9666],{"type":2119},{"text":9668,"type":2022},"(1994)? ",{"text":9670,"type":2022,"marks":9671},"Pinocchio ",[9672],{"type":2119},{"text":9674,"type":2022},"(1940)? Well, those are all made using traditional animation methods.",{"type":2018,"content":9676},[9677,9679,9683],{"text":9678,"type":2022},"Traditional animation is a technique in which each frame is ",{"text":9680,"type":2022,"marks":9681},"drawn by hand",[9682],{"type":2113},{"text":9684,"type":2022},". It can also be known as hand-drawn animation or cel animation, and until the age of computer animation, it was the dominant type of animation used in cinema.",{"type":2067,"attrs":9686},{"id":9181,"body":9687},[9688],{"src":9689,"_uid":9690,"component":2126},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002Fie53R2HEZ6g?feature=oembed","i-6643561a-5b94-41a8-b409-0a1dd6f72828",{"type":2105,"attrs":9692,"content":9693},{"level":2927},[9694],{"text":9695,"type":2022,"marks":9696},"2. Motion graphics",[9697],{"type":2113},{"type":2018,"content":9699},[9700,9702,9706],{"text":9701,"type":2022},"As explained above, this is a subgenre of animation that turns a ",{"text":9703,"type":2022,"marks":9704},"still image into a moving one.",[9705],{"type":2113},{"text":9707,"type":2022}," However, the image rarely has a story or an emotive edge.",{"type":2067,"attrs":9709},{"id":9181,"body":9710},[9711],{"src":9712,"_uid":9713,"component":2126},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FBR5IuoxNJUU?start=3&feature=oembed","i-93aca940-ed35-4c93-a9da-2565963e1111",{"type":2105,"attrs":9715,"content":9716},{"level":2927},[9717],{"text":9718,"type":2022,"marks":9719},"3. Stop motion animation",[9720],{"type":2113},{"type":2018,"content":9722},[9723,9725,9729,9731,9735],{"text":9724,"type":2022},"This ",{"text":9726,"type":2022,"marks":9727},"frame-by-frame",[9728],{"type":2113},{"text":9730,"type":2022}," movement of objects and figures creates an ",{"text":9732,"type":2022,"marks":9733},"illusion of fluid movement",[9734],{"type":2113},{"text":9736,"type":2022},". This manual technique allows for any kind of physical item to star in a picture, as long as it keeps still, of course.",{"type":2018,"content":9738},[9739,9741,9748],{"text":9740,"type":2022},"Though incredibly delicate and time-consuming, ",{"text":9742,"type":2022,"marks":9743},"stop motion animation",[9744,9747],{"type":2035,"attrs":9745},{"href":9746,"uuid":11,"anchor":11,"target":2038,"linktype":172},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fstop-motion\u002F",{"type":2040},{"text":9749,"type":2022}," is a popular and beautiful art form. ",{"type":2067,"attrs":9751},{"id":9181,"body":9752},[9753,9756,9758],{"_uid":9754,"emoji":9,"bgColor":2010,"markdown":9755,"component":2074},"i-d920a233-4196-4e03-83fe-97365df2b56c","It was the style championed in films such as *Fantastic Mr. Fox* (2009) and *Coraline* (2009)",{"lg":9,"md":9,"sm":9,"xl":9,"xs":9,"xl2":9,"xl3":9,"_uid":9757,"initial":4502,"component":3555,"backgroundColor":4308},"i-0ff5e3d7-6f9a-4311-9541-cfd45348ae7d",{"src":9759,"_uid":9760,"component":2126},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002Fn2igjYFojUo?feature=oembed","i-95568d25-63cb-4a2f-8093-cc28f130439a",{"type":2105,"attrs":9762,"content":9763},{"level":2927},[9764],{"text":9765,"type":2022,"marks":9766},"4. 2D animation",[9767],{"type":2113},{"type":2018,"content":9769},[9770,9777,9779],{"text":9771,"type":2022,"marks":9772},"Animating in 2D",[9773,9776],{"type":2035,"attrs":9774},{"href":9775,"uuid":11,"anchor":11,"target":2038,"linktype":172},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002F2d-animation\u002F",{"type":2040},{"text":9778,"type":2022}," is probably the most common style of animation and refers to two-dimensional graphics that are rapidly sequenced to create the ",{"text":9780,"type":2022,"marks":9781},"illusion of lifelike movement.",[9782],{"type":2113},{"type":2018,"content":9784},[9785,9787,9792],{"text":9786,"type":2022},"Graphics drawn by hand are often categorized as traditional animation. But they can also be produced using ",{"text":2636,"type":2022,"marks":9788},[9789,9791],{"type":2035,"attrs":9790},{"href":9432,"uuid":11,"anchor":11,"target":2038,"linktype":172},{"type":2040},{"text":2052,"type":2022},{"type":2067,"attrs":9794},{"id":9181,"body":9795},[9796],{"src":9797,"_uid":9798,"component":2126},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002F2tC2Q2xphRQ?start=2&feature=oembed","i-8bf7f3d2-5ad9-4f83-88d3-5604874fef73",{"type":2105,"attrs":9800,"content":9801},{"level":2927},[9802],{"text":9803,"type":2022,"marks":9804},"5. 3D animation",[9805],{"type":2113},{"type":2018,"content":9807},[9808,9810,9814,9816,9820,9822,9826,9828,9832],{"text":9809,"type":2022},"This refers to graphics modeled in a ",{"text":9811,"type":2022,"marks":9812},"three-dimensional virtual environment",[9813],{"type":2113},{"text":9815,"type":2022}," and then animated. It’s the most-used style in the animation industry today, and it has inspired movies such as ",{"text":9817,"type":2022,"marks":9818},"Toy Story ",[9819],{"type":2119},{"text":9821,"type":2022},"(1995), ",{"text":9823,"type":2022,"marks":9824},"Monsters Inc. ",[9825],{"type":2119},{"text":9827,"type":2022},"(2001), and ",{"text":9829,"type":2022,"marks":9830},"Frozen ",[9831],{"type":2119},{"text":9833,"type":2022},"(2013).",{"type":2018,"content":9835},[9836,9838,9842,9844,9851],{"text":9837,"type":2022},"Designers specializing in 3D animation begin by conceptualizing a character or object, creating a ",{"text":9839,"type":2022,"marks":9840},"to-scale model",[9841],{"type":2113},{"text":9843,"type":2022},", and ",{"text":9845,"type":2022,"marks":9846},"using 3D animation software",[9847,9850],{"type":2035,"attrs":9848},{"href":9849,"uuid":11,"anchor":11,"target":2038,"linktype":172},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-software\u002F",{"type":2040},{"text":9852,"type":2022}," to bring it to life.",{"type":2018,"content":9854},[9855,9857,9861],{"text":9856,"type":2022},"Integrating the 3D model into the digital environment decked out with special effects allows them to watch how it responds to and ",{"text":9858,"type":2022,"marks":9859},"acts in a 360° space",[9860],{"type":2113},{"text":9862,"type":2022},", producing a pretty darn accurate end product.",{"type":2067,"attrs":9864},{"id":9181,"body":9865},[9866],{"src":9867,"_uid":9868,"component":2126},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FbwzLiQZDw2I?feature=oembed","i-ef7b3f2e-d557-4ff6-bcda-24b75a9854d4",{"type":2105,"attrs":9870,"content":9871},{"level":2107},[9872],{"text":9873,"type":2022,"marks":9874},"Motion graphics vs. animation: a comparison",[9875],{"type":2113},{"type":2018,"content":9877},[9878,9880],{"text":9879,"type":2022},"Now that you understand the key differences, let's compare both modes so that you can pinpoint which ",{"text":9881,"type":2022,"marks":9882},"best suits your requirements.",[9883],{"type":2113},{"type":2067,"attrs":9885},{"id":9181,"body":9886},[9887],{"_uid":9888,"image":9889,"title":2096,"button":9894,"component":2102,"description":2103},"i-9f661ae6-4995-4e42-b38b-9acc277db0eb",[9890],{"_uid":9891,"image":9892,"imageAlt":2002,"component":2002},"a34791cc-3805-497c-8c58-f3a5a93df2a9",{"id":2093,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":2094,"copyright":9,"fieldtype":12,"meta_data":9893,"is_external_url":7},{},[9895],{"_uid":9896,"icon":9,"link":9897,"size":1668,"text":456,"type":1670,"component":1671},"efcb819f-5ec6-41ae-b270-8b5898ef1319",{"id":9,"url":2101,"linktype":172,"fieldtype":25,"cached_url":2101},{"type":2105,"attrs":9899,"content":9900},{"level":2927},[9901],{"text":9902,"type":2022,"marks":9903},"Statistics vs. narratives",[9904],{"type":2113},{"type":2018,"content":9906},[9907,9909,9913],{"text":9908,"type":2022},"Motion graphics tend to be less captivating than animation. They simply aim to enhance the delivery of a selling point, statistic, or instruction, while animation concentrates on ",{"text":9910,"type":2022,"marks":9911},"crafting a narrative",[9912],{"type":2113},{"text":9914,"type":2022}," and developing characters.",{"type":2018,"content":9916},[9917,9919,9923],{"text":9918,"type":2022},"A successful animation connects with its audience, tugs at their heartstrings, and tells a story. Meanwhile, a functioning motion graphic merely ",{"text":9920,"type":2022,"marks":9921},"informs, teaches, or instructs",[9922],{"type":2113},{"text":9924,"type":2022}," them.",{"type":2067,"attrs":9926},{"id":9181,"body":9927},[9928],{"_uid":9929,"emoji":9,"bgColor":2010,"markdown":9930,"component":2074},"i-97fbedf1-fcbe-44a5-a23d-1515fc90729d","If the animated picture you’re looking at tells a gripping story or enhances a narrative, chances are you have an animation and not a motion graphic.",{"type":2105,"attrs":9932,"content":9933},{"level":2927},[9934],{"text":9935,"type":2022,"marks":9936},"Simple vs. complex",[9937],{"type":2113},{"type":2018,"content":9939},[9940,9942,9946],{"text":9941,"type":2022},"Generally speaking, motion graphics call for ",{"text":9943,"type":2022,"marks":9944},"less complex designs than animation",[9945],{"type":2113},{"text":2052,"type":2022},{"type":2018,"content":9948},[9949],{"text":9950,"type":2022},"Now, don’t get it twisted. This doesn’t mean that designing them is a piece of cake. It just means that creating a superbly effective motion graphic usually requires fewer resources.",{"type":2018,"content":9952},[9953,9955],{"text":9954,"type":2022},"For example, do you want to design a pop-out title for your company’s introductory video? With the right software, you can likely do so swiftly and with ",{"text":9956,"type":2022,"marks":9957},"little to no complications.",[9958],{"type":2113},{"type":2018,"content":9960},[9961],{"text":9962,"type":2022},"If you’re hoping to produce a captivating animated feature from start to finish, one that meets its function expertly just like the pop-out title on your company’s introductory video did, then you’ll need an extensive skillset, ample resources, and an empty calendar.",{"type":2105,"attrs":9964,"content":9965},{"level":2927},[9966],{"text":9967,"type":2022,"marks":9968},"Reasonably priced vs. expensive",[9969],{"type":2113},{"type":2018,"content":9971},[9972,9974,9978,9980],{"text":9973,"type":2022},"As mentioned above, designing an animation that meets its function tends to be more ",{"text":9975,"type":2022,"marks":9976},"time-consuming and complex",[9977],{"type":2113},{"text":9979,"type":2022}," than creating a satisfactory motion graphic. Producing a motion graphic requires less specific input and is thus generally ",{"text":9981,"type":2022,"marks":9982},"less expensive.",[9983],{"type":2113},{"type":2067,"attrs":9985},{"id":9181,"body":9986},[9987],{"_uid":9988,"emoji":3730,"bgColor":2010,"markdown":9989,"component":2074},"i-654028d3-72ec-4e82-88c5-6341f438abee","With the increasing use of artificial intelligence in animation creation, you can expect to see the current high prices [decrease by around 30%](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-statistics\u002F).",{"type":2105,"attrs":9991,"content":9992},{"level":2927},[9993],{"text":9994,"type":2022,"marks":9995},"2D vs. 3D",[9996],{"type":2113},{"type":2018,"content":9998},[9999,10001,10005],{"text":10000,"type":2022},"Another distinguishing feature between animation and motion graphics is their difference in dimensions. While animation can refer to ",{"text":10002,"type":2022,"marks":10003},"both 2D and 3D graphics,",[10004],{"type":2113},{"text":10006,"type":2022}," things like banners and GIFs are almost exclusively comprised of 2D images.",{"type":2018,"content":10008},[10009,10011,10015],{"text":10010,"type":2022},"While this difference may result in motion graphics appearing less riveting than the realistic graphics defined by animation, that isn’t necessarily a bad thing. A motion graphic isn't going to capture your heart or seem lifelike. It serves to ",{"text":10012,"type":2022,"marks":10013},"direct and inform",[10014],{"type":2113},{"text":2052,"type":2022},{"type":2018,"content":10017},[10018],{"text":10019,"type":2022},"A 2D design is often easier to digest and understand, enabling the viewer to promptly follow its instructions and the motion graphic to meet its goal.",{"type":2018,"content":10021},[10022,10024,10028],{"text":10023,"type":2022},"However, 3D motion graphics is no longer limited to high-budget productions and we are seeing this trend become increasingly common. With user-friendly 3D software becoming more accessible, we can expect a",{"text":10025,"type":2022,"marks":10026}," surge in 3D elements",[10027],{"type":2113},{"text":10029,"type":2022}," seamlessly integrated into motion graphics projects.",{"type":2067,"attrs":10031},{"id":9181,"body":10032},[10033],{"_uid":10034,"markdown":10035,"component":10036},"i-33a9c080-fab4-4166-b998-37c5c96c8ded","\"If we are talking motion graphic trends, then I predict the following:  \n1) 3D textures: using 3D textures in a 2D animation environments.  \n2) Experimental minimalism: simple shapes and high contrast colors in a minimalist composition to avoid distractions.”—Maddy Zoli, Senior Designer at Linearity","BlogComponentQuote",{"type":2105,"attrs":10038,"content":10039},{"level":2927},[10040],{"text":10041,"type":2022,"marks":10042},"Accessory vs. main focus",[10043],{"type":2113},{"type":2018,"content":10045},[10046,10048,10052,10054,10058],{"text":10047,"type":2022},"Generally speaking, motion graphics tend to ",{"text":10049,"type":2022,"marks":10050},"integrate over preexisting live-action",[10051],{"type":2113},{"text":10053,"type":2022}," or real-life footage, such as a video or website. However, animations, on the other hand, tend to exist as ",{"text":10055,"type":2022,"marks":10056},"standalone imagery",[10057],{"type":2113},{"text":10059,"type":2022}," over a generated background of other animations.",{"type":2018,"content":10061},[10062],{"text":10063,"type":2022},"However, in film title design, motion graphics take center stage. ",{"type":2018,"content":10065},[10066],{"text":10067,"type":2022},"An additional difference is that motion graphics developed out of experiments in computer graphics, whereas animation developed out of art and comics",{"type":2105,"attrs":10069,"content":10070},{"level":2107},[10071],{"text":10072,"type":2022,"marks":10073},"A quick summary table of the differences",[10074],{"type":2113},{"type":2067,"attrs":10076},{"id":9181,"body":10077},[10078],{"_uid":10079,"content":10080,"component":3271,"showHeader":37},"i-04a9f654-8634-432c-bf36-e5ee4c115e6d",{"tbody":10081,"thead":10142,"fieldtype":3270},[10082,10094,10106,10118,10130],{"_uid":10083,"body":10084,"component":3193},"ec96d931-f500-414d-934f-0d43e3eed6df",[10085,10088,10091],{"_uid":10086,"value":10087,"component":3177},"5f9394a7-e40f-4463-942b-ac37ec4a278a","Focus",{"_uid":10089,"value":10090,"component":3177},"3463dee5-ea3c-4b55-8f89-360da48bdc3d","Statistics and instructions",{"_uid":10092,"value":10093,"component":3177},"4007a6f2-1d4e-4e6f-98b4-e56ab80509e3","Narratives",{"_uid":10095,"body":10096,"component":3193},"323a099d-a31a-4c12-96f4-c5fd666c3ee9",[10097,10100,10103],{"_uid":10098,"value":10099,"component":3177},"22d84fac-4bb6-42a5-a996-0dd4c5606f94","Complexity",{"_uid":10101,"value":10102,"component":3177},"6aa518a8-6c81-4ed8-b76a-44aa4d5ff99b","Simple",{"_uid":10104,"value":10105,"component":3177},"93070c70-86a0-4ccb-961c-28b9b0522d96","Complex",{"_uid":10107,"body":10108,"component":3193},"52f78f03-b511-4ad5-b231-e93e5387c938",[10109,10112,10115],{"_uid":10110,"value":10111,"component":3177},"dd09cdc7-f6f8-41db-b178-d27c20cf4999","Cost",{"_uid":10113,"value":10114,"component":3177},"b9ff74fa-27f0-4e13-a36d-eb8ed13cf9e6","Reasonably priced",{"_uid":10116,"value":10117,"component":3177},"10977453-5ee5-456c-a97f-836abf08b1cc","Expensive",{"_uid":10119,"body":10120,"component":3193},"00dec5c4-432c-4e7d-89ba-1301bed2e6e1",[10121,10124,10127],{"_uid":10122,"value":10123,"component":3177},"0ca0ab3c-dcc5-46e8-8a94-e15531fb5717","Dimension",{"_uid":10125,"value":10126,"component":3177},"3621a623-5b2b-4742-ac2e-e2cd7a018490","Mainly 2D",{"_uid":10128,"value":10129,"component":3177},"b6308d44-4a5a-49df-a1db-1299e3a0cb21","2D and 3D",{"_uid":10131,"body":10132,"component":3193},"76330df8-093b-405d-ad69-6642d2195288",[10133,10136,10139],{"_uid":10134,"value":10135,"component":3177},"85916b26-df55-421f-9a99-b6a5ad662d6e","Role",{"_uid":10137,"value":10138,"component":3177},"4eebe3d9-9c05-4589-9ff2-9fa1e12e8041","Accessory (but not always)",{"_uid":10140,"value":10141,"component":3177},"b6ee8eea-1876-4cba-9f71-3a0a75bcb6c9","Main focus",[10143,10145,10147],{"_uid":10144,"value":9,"component":3255},"7e320148-24ca-4b1d-8929-2b9d6b1eb3ed",{"_uid":10146,"value":545,"component":3255},"5c084b05-c922-4986-bae1-1d460cc7b87a",{"_uid":10148,"value":1303,"component":3255},"35505487-7977-4f63-b0a9-4fa5d2ec6350",{"type":2105,"attrs":10150,"content":10151},{"level":2107},[10152],{"text":10153,"type":2022,"marks":10154},"The software used for both",[10155],{"type":2113},{"type":2018,"content":10157},[10158,10160,10164],{"text":10159,"type":2022},"Years ago, graphic designers used only physical tools to create scenes, characters, or accessories. Today, animators and graphic artists alike have a huge",{"text":10161,"type":2022,"marks":10162}," range of digital tools",[10163],{"type":2113},{"text":10165,"type":2022}," at their fingertips that allow them to produce clean, functional designs promptly. Here are some of our favorite tools used for both:",{"type":2934,"content":10167},[10168,10185,10191,10197,10203],{"type":2937,"content":10169},[10170],{"type":2018,"content":10171},[10172,10177,10178,10183],{"text":187,"type":2022,"marks":10173},[10174,10176],{"type":2035,"attrs":10175},{"href":4349,"uuid":11,"anchor":11,"target":2038,"linktype":172},{"type":2040},{"text":3032,"type":2022},{"text":197,"type":2022,"marks":10179},[10180,10182],{"type":2035,"attrs":10181},{"href":2649,"uuid":11,"anchor":11,"target":2038,"linktype":172},{"type":2040},{"text":10184,"type":2022}," (used together as a powerful combination)",{"type":2937,"content":10186},[10187],{"type":2018,"content":10188},[10189],{"text":10190,"type":2022},"MAYA",{"type":2937,"content":10192},[10193],{"type":2018,"content":10194},[10195],{"text":10196,"type":2022},"Blender",{"type":2937,"content":10198},[10199],{"type":2018,"content":10200},[10201],{"text":10202,"type":2022},"Animate",{"type":2937,"content":10204},[10205],{"type":2018,"content":10206},[10207],{"text":10208,"type":2022},"Adobe After Effects",{"type":2067,"attrs":10210},{"id":9181,"body":10211},[10212,10215,10217],{"src":10213,"_uid":10214,"component":2126},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FjcLFCSjFK08","i-9b16c736-2083-44fd-b528-b2a6cdae05c2",{"lg":9,"md":9,"sm":9,"xl":9,"xs":9,"xl2":9,"xl3":9,"_uid":10216,"initial":4502,"component":3555,"backgroundColor":4308},"i-ae4db9ab-32ce-415b-9163-985ff24053af",{"_uid":10218,"emoji":9,"bgColor":2010,"markdown":10219,"component":2074},"i-d0961a2a-d344-4951-b763-e82da317db28","Interested in using our graphic design and animation tools? Check out [our pricing](https:\u002F\u002Fwww.linearity.io\u002Fpricing\u002F) here. Spoiler alert: you can try our tools for free.",{"type":2105,"attrs":10221,"content":10222},{"level":2107},[10223],{"text":10224,"type":2022,"marks":10225},"Which technique should you use?",[10226],{"type":2113},{"type":2018,"content":10228},[10229,10231,10235],{"text":10230,"type":2022},"Now that you’re up to speed on all things motion graphics vs animation, it’s time to pinpoint the mode that will best leverage your skill set and meet your requirements. Below are some ",{"text":10232,"type":2022,"marks":10233},"key questions",[10234],{"type":2113},{"text":10236,"type":2022}," to consider before you make your pick.",{"type":2105,"attrs":10238,"content":10239},{"level":2927},[10240],{"text":10241,"type":2022,"marks":10242},"Do you want your graphic to tell a story?",[10243],{"type":2113},{"type":2018,"content":10245},[10246],{"text":10247,"type":2022},"If you answered yes, you should probably go for animation.",{"type":2018,"content":10249},[10250,10251,10255,10257,10264],{"text":1303,"type":2022},{"text":10252,"type":2022,"marks":10253}," breathes life into a character",[10254],{"type":2113},{"text":10256,"type":2022},". It enables viewers to connect with the characters and their stories on an emotional level. Take, for example, ",{"text":10258,"type":2022,"marks":10259},"Studio Ghibli's masterpieces",[10260,10263],{"type":2035,"attrs":10261},{"href":10262,"uuid":11,"anchor":11,"target":2038,"linktype":172},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fstudio-ghibli",{"type":2040},{"text":2423,"type":2022},{"type":2018,"content":10266},[10267],{"text":10268,"type":2022},"Ghibli characters aren't just drawn; they're animated with meticulous attention to detail. Subtle movements like a furrowed brow, a trembling hand, or the way hair blows in the wind all contribute to conveying emotions and personality.  This makes them feel real and relatable, even if they're fantastical creatures like Totoro or No-Face.",{"type":2067,"attrs":10270},{"id":9181,"body":10271},[10272,10275,10277],{"src":10273,"_uid":10274,"component":2126},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FGAp2_0JJskk?feature=oembed","i-82bf4991-dd6e-4480-ae0d-a631552a6463",{"lg":9,"md":9,"sm":9,"xl":9,"xs":9,"xl2":9,"xl3":9,"_uid":10276,"initial":4502,"component":3555,"backgroundColor":4308},"i-69c4a0af-2186-4804-b7de-77cac87fd414",{"_uid":10278,"emoji":9,"bgColor":2010,"markdown":10279,"component":2074},"i-92d3969d-bb21-4756-9aa1-01aa06bc01b3","Animation will make your narrative more realistic and captivating. So, if you aim to take your audience on a journey, animation is the right medium for you.",{"type":2105,"attrs":10281,"content":10282},{"level":2927},[10283],{"text":10284,"type":2022,"marks":10285},"Do you want your graphics to be the focus of your media?",[10286],{"type":2113},{"type":2018,"content":10288},[10289],{"text":10290,"type":2022},"If you answered no, we suggest you opt for motion graphics.",{"type":2018,"content":10292},[10293,10295,10299],{"text":10294,"type":2022},"3D animations are made to captivate, and thus, they tend to steal the show. If you’re merely looking to enhance your pre-existing website or instructional video, ",{"text":10296,"type":2022,"marks":10297},"keep things simple",[10298],{"type":2113},{"text":10300,"type":2022}," with a functional motion graphic.",{"type":2105,"attrs":10302,"content":10303},{"level":2927},[10304],{"text":10305,"type":2022,"marks":10306},"Are you using your animated graphics to instruct or teach viewers?",[10307],{"type":2113},{"type":2018,"content":10309},[10310,10312,10316],{"text":10311,"type":2022},"If you answered yes, we advise",{"text":10313,"type":2022,"marks":10314}," incorporating motion graphics",[10315],{"type":2113},{"text":10317,"type":2022}," into your presentation, video, or image. Their simple nature makes them fantastic learning aids and visual cues.",{"type":2067,"attrs":10319},{"id":9181,"body":10320},[10321],{"_uid":10322,"emoji":9,"bgColor":2010,"markdown":10323,"component":2074},"i-720924ae-aa09-46b1-8425-b091536714c9","If you’re preparing an animated presentation, stand out from the crowd by including some captivating motion design.",{"type":2105,"attrs":10325,"content":10326},{"level":2927},[10327],{"text":10328,"type":2022,"marks":10329},"Will your graphic be used for corporate branding purposes?",[10330],{"type":2113},{"type":2018,"content":10332},[10333],{"text":10334,"type":2022},"If you answered no, then consider using animation. If you answered yes, it’s motion graphics for you.",{"type":2018,"content":10336},[10337,10339,10343],{"text":10338,"type":2022},"While the vivid and catchy nature of a cartoon or 3D object may be enticing, it can also be labeled as fantastical, distracting, or childlike, thereby making it ",{"text":10340,"type":2022,"marks":10341},"unsuitable for certain projects",[10342],{"type":2113},{"text":10344,"type":2022}," or settings.",{"type":2018,"content":10346},[10347,10349,10356],{"text":10348,"type":2022},"That’s why we recommend using plain 2D graphics for a project that is rooted in professional settings such as an office, university, or informative website. You're probably already familiar with the ",{"text":10350,"type":2022,"marks":10351},"2D corporate illustration style",[10352,10355],{"type":2035,"attrs":10353},{"href":10354,"uuid":11,"anchor":11,"target":2038,"linktype":172},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcorporate-illustrations",{"type":2040},{"text":2052,"type":2022},{"type":2018,"content":10358},[10359],{"text":10360,"type":2022},"However, animation does have its place for some corporate purposes and can be particularly useful for training or when used in conjunction with motion graphics to make explainer videos.",{"type":2067,"attrs":10362},{"id":9181,"body":10363},[10364],{"src":10365,"_uid":10366,"component":2126},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FuGPXaDaNla0?feature=oembed","i-c91544cd-3070-4b9b-a436-51e9116fcc1c",{"type":2105,"attrs":10368,"content":10369},{"level":2107},[10370],{"text":10371,"type":2022,"marks":10372},"Animation vs. motion graphics as a career",[10373],{"type":2113},{"type":2018,"content":10375},[10376,10378],{"text":10377,"type":2022},"Hopefully, at this point in the article, you’ve realized that animation and motion design are different. So, it should be no surprise that they offe",{"text":10379,"type":2022,"marks":10380},"r diverse and exciting career paths. ",[10381],{"type":2113},{"type":2018,"content":10383},[10384],{"text":10385,"type":2022},"Here's a breakdown of some key roles and the skillsets needed to thrive in each:",{"type":2105,"attrs":10387,"content":10388},{"level":2927},[10389],{"text":10390,"type":2022,"marks":10391},"Motion graphics careers",[10392],{"type":2113},{"type":2934,"content":10394},[10395,10430,10440],{"type":2937,"content":10396},[10397],{"type":2018,"content":10398},[10399,10407,10410,10412,10419,10421,10428],{"text":10400,"type":2022,"marks":10401},"Motion graphics designer",[10402,10405,10406],{"type":2035,"attrs":10403},{"href":10404,"uuid":11,"anchor":11,"target":2038,"linktype":172},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fmotion-designer\u002F",{"type":2113},{"type":2040},{"text":9401,"type":2022,"marks":10408},[10409],{"type":2113},{"text":10411,"type":2022}," These artists create animated visuals for various purposes, like marketing videos, explainer videos, and title sequences. They require strong graphic design skills, an understanding of ",{"text":10413,"type":2022,"marks":10414},"animation principles",[10415,10418],{"type":2035,"attrs":10416},{"href":10417,"uuid":11,"anchor":11,"target":2038,"linktype":172},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fprinciples-of-animation",{"type":2040},{"text":10420,"type":2022},", proficiency in motion graphics software, and the ability to communicate ideas visually so that they can bring graphic elements and ",{"text":10422,"type":2022,"marks":10423},"any typography",[10424,10427],{"type":2035,"attrs":10425},{"href":10426,"uuid":11,"anchor":11,"target":2038,"linktype":172},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-animate-text\u002F",{"type":2040},{"text":10429,"type":2022}," to life.",{"type":2937,"content":10431},[10432],{"type":2018,"content":10433},[10434,10438],{"text":10435,"type":2022,"marks":10436},"3D motion graphics artist:",[10437],{"type":2113},{"text":10439,"type":2022}," This role requires 3D software expertise to create and animate 3D models for motion graphics projects. Skills in lighting, texturing, and rendering are also essential.",{"type":2937,"content":10441},[10442],{"type":2018,"content":10443},[10444,10448,10450,10457],{"text":10445,"type":2022,"marks":10446},"Kinetic typographer:",[10447],{"type":2113},{"text":10449,"type":2022}," Specialists in animating text, ",{"text":10451,"type":2022,"marks":10452},"kinetic typographers",[10453,10456],{"type":2035,"attrs":10454},{"href":10455,"uuid":11,"anchor":11,"target":2038,"linktype":172},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fkinetic-typography\u002F",{"type":2040},{"text":10458,"type":2022}," create engaging and informative text-based animations. They require strong typography skills, an understanding of animation principles, and proficiency in motion graphics software.",{"type":2105,"attrs":10460,"content":10461},{"level":2927},[10462],{"text":1303,"type":2022,"marks":10463},[10464],{"type":2113},{"type":2934,"content":10466},[10467,10477,10495,10513],{"type":2937,"content":10468},[10469],{"type":2018,"content":10470},[10471,10475],{"text":10472,"type":2022,"marks":10473},"Animator (2D or 3D):",[10474],{"type":2113},{"text":10476,"type":2022}," Animators bring characters and objects to life with movement and expression. They require strong drawing\u002Fmodeling skills, an understanding of animation principles (timing, spacing, etc.), and the ability to collaborate effectively.",{"type":2937,"content":10478},[10479],{"type":2018,"content":10480},[10481,10485,10486,10493],{"text":10482,"type":2022,"marks":10483},"Character designer:",[10484],{"type":2113},{"text":2630,"type":2022},{"text":10487,"type":2022,"marks":10488},"Character designers",[10489,10492],{"type":2035,"attrs":10490},{"href":10491,"uuid":11,"anchor":11,"target":2038,"linktype":172},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcharacter-design\u002F",{"type":2040},{"text":10494,"type":2022}," are responsible for creating characters' visual identities. They need impressive drawing skills, an understanding of anatomy and character development, and the ability to translate ideas into visually appealing characters.",{"type":2937,"content":10496},[10497],{"type":2018,"content":10498},[10499,10503,10504,10511],{"text":10500,"type":2022,"marks":10501},"Storyboarding artist:",[10502],{"type":2113},{"text":2630,"type":2022},{"text":10505,"type":2022,"marks":10506},"Storyboard animation artists",[10507,10510],{"type":2035,"attrs":10508},{"href":10509,"uuid":11,"anchor":11,"target":2038,"linktype":172},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fstoryboarding-in-animation\u002F",{"type":2040},{"text":10512,"type":2022}," visually map out the narrative flow of an animation project. They require storytelling skills, the ability to translate scripts into visuals, and a good understanding of filmmaking techniques.",{"type":2937,"content":10514},[10515],{"type":2018,"content":10516},[10517,10521],{"text":10518,"type":2022,"marks":10519},"Concept artist:",[10520],{"type":2113},{"text":10522,"type":2022}," Concept artists set the visual tone for an animation project, creating initial sketches and paintings of characters, environments, and props. They need a strong imagination, a broad knowledge of design principles, and the ability to translate ideas into compelling visuals.",{"type":2018,"content":10524},[10525,10527,10534,10535,10542],{"text":10526,"type":2022},"Breaking into either of these careers can be tough if you don’t have the correct skillset. There are ",{"text":10528,"type":2022,"marks":10529},"plenty of animation tips",[10530,10533],{"type":2035,"attrs":10531},{"href":10532,"uuid":11,"anchor":11,"target":2038,"linktype":172},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-tips\u002F",{"type":2040},{"text":3032,"type":2022},{"text":10536,"type":2022,"marks":10537},"various animation courses",[10538,10541],{"type":2035,"attrs":10539},{"href":10540,"uuid":11,"anchor":11,"target":2038,"linktype":172},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-courses\u002F",{"type":2040},{"text":10543,"type":2022}," available (free and paid) to help you brush up on anything you feel may be lacking.",{"type":2018,"content":10545},[10546,10548,10552],{"text":10547,"type":2022},"These resources are helpful for novice animators and motion graphic designers, and even those who consider themselves pros but want to ",{"text":10549,"type":2022,"marks":10550},"expand their knowledge",[10551],{"type":2113},{"text":10553,"type":2022}," and keep their skills fresh.",{"type":2105,"attrs":10555,"content":10556},{"level":2927},[10557],{"text":10558,"type":2022,"marks":10559},"Shared skills",[10560],{"type":2113},{"type":2018,"content":10562},[10563,10565,10569,10571,10578,10580,10587],{"text":10564,"type":2022},"Both animation and motion graphics require a ",{"text":10566,"type":2022,"marks":10567},"solid understanding of art fundamentals ",[10568],{"type":2113},{"text":10570,"type":2022},"(color theory, composition, etc.), ",{"text":10572,"type":2022,"marks":10573},"strong creative skills",[10574,10577],{"type":2035,"attrs":10575},{"href":10576,"uuid":11,"anchor":11,"target":2038,"linktype":172},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-improve-creativity\u002F",{"type":2040},{"text":10579,"type":2022},", and visual storytelling. Excellent communication and collaboration skills are crucial for working effectively within ",{"text":10581,"type":2022,"marks":10582},"creative teams",[10583,10586],{"type":2035,"attrs":10584},{"href":10585,"uuid":11,"anchor":11,"target":2038,"linktype":172},"https:\u002F\u002Fwww.linearity.io\u002Fbusiness\u002Fsolutions\u002Fcreative-teams-design\u002F",{"type":2040},{"text":2052,"type":2022},{"type":2105,"attrs":10589,"content":10590},{"level":2107},[10591],{"text":10592,"type":2022,"marks":10593},"Key takeaways",[10594],{"type":2113},{"type":2018,"content":10596},[10597,10599,10603],{"text":10598,"type":2022},"Whether you opt for a delightful animation or a sharp motion graphic, the most effective graphics enhance your project and yield results. Any animation that ",{"text":10600,"type":2022,"marks":10601},"reaches its purpose",[10602],{"type":2113},{"text":10604,"type":2022}," (education, information, entertainment, etc.) is a successful design.‍",{"type":2018,"content":10606},[10607,10609,10615],{"text":10608,"type":2022},"Ready to take your graphic design creations to the next level? ",{"text":187,"type":2022,"marks":10610},[10611,10614],{"type":2035,"attrs":10612},{"href":10613,"uuid":11,"anchor":11,"target":2038,"linktype":172},"https:\u002F\u002Flinearity.io\u002Fget-started",{"type":2040},{"text":10616,"type":2022}," puts all the design tools you need in your hands, whether you prefer creating on Mac, iPad, or iPhone.",{"type":2018,"content":10618},[10619,10624],{"text":197,"type":2022,"marks":10620},[10621,10623],{"type":2035,"attrs":10622},{"href":2649,"uuid":11,"anchor":11,"target":2038,"linktype":172},{"type":2040},{"text":10625,"type":2022}," removes the barrier between static design and animation. You can effortlessly add motion to your static graphics and create dynamic presentations, eye-catching marketing materials, or engaging announcement posts.",{"type":2018,"content":10627},[10628,10630,10636],{"text":10629,"type":2022},"Get started for free below, or check out our ",{"text":10631,"type":2022,"marks":10632},"Pro and Org plans",[10633,10635],{"type":2035,"attrs":10634},{"href":2682,"uuid":11,"anchor":11,"target":2038,"linktype":172},{"type":2040},{"text":2052,"type":2022},{"type":2067,"attrs":10638},{"id":9181,"body":10639},[10640,10651,10654],{"_uid":10641,"image":10642,"title":2096,"button":10647,"component":2102,"description":2103},"i-a9e2388c-0282-4070-8434-750983a2a5a0",[10643],{"_uid":10644,"image":10645,"imageAlt":2002,"component":2002},"47a2f329-4b30-4e76-878e-bac2d2221f16",{"id":2093,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":2094,"copyright":9,"fieldtype":12,"meta_data":10646,"is_external_url":7},{},[10648],{"_uid":10649,"icon":9,"link":10650,"size":1668,"text":456,"type":1670,"component":1671},"c2334af9-37e3-4e5f-aec5-dc3958080d68",{"id":9,"url":2101,"linktype":172,"fieldtype":25,"cached_url":2101},{"lg":9,"md":9,"sm":9,"xl":10652,"xs":9,"xl2":9,"xl3":9,"_uid":10653,"initial":4502,"component":3555,"backgroundColor":4308},"40","i-41b0276e-8ca1-49de-bc12-9ab4261f723a",{"_uid":10655,"component":3578,"questions":10656},"i-323fba5c-e136-41f6-a9b1-632ffa7b1514",[10657,10658,10659,10660,10661,10662],"a857e6eb-2397-438e-8cbe-ec4dfcc25f67","11268a7b-e0f2-46b1-9df2-b4d91276456a","032fa9c0-3ef0-40dc-919f-544dc283bae2","4d0c1b30-8e41-4c2d-a7e4-a32c5fc627e3","6b0a4207-890d-4394-9eff-0d6299ca80aa","52182f27-143d-4d8b-b234-586d9f35bcae",{"id":10664,"alt":9153,"name":9,"focus":9,"title":9153,"source":9,"filename":10665,"copyright":9,"fieldtype":12,"meta_data":10666,"is_external_url":7},18932104,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F9c29738ea2\u002Fmotion-graphics-vs-animation_thumbnail.png",{},{"id":10668,"filename":10669,"fieldtype":12,"is_external_url":7},18540915,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fbbbc97a1d4\u002Fmotion-graphics-vs-animation-newblogcover.png","Your 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best productivity tools to maximize your time in 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tools have become indispensable for professionals across various fields, especially the ones who are part of a marketing team. Marketing designers, content creators, and animators always look for efficient ways to streamline workflows, foster collaboration, and enhance time management.",{"type":2018,"content":10733},[10734],{"text":10735,"type":2022},"That's where productivity tools come into play, offering a range of features and functionalities to help marketing professionals maximize their productivity and accomplish more in less time.",{"type":2067,"attrs":10737},{"id":10738,"body":10739},"0eeddb54-50c3-4f2c-acea-8765cfca36c4",[10740],{"_uid":10741,"title":4533,"button":10742,"component":2277,"description":4538,"backgroundColor":3368},"i-5b42d1b7-b4ad-46c0-a71a-5bade972dd03",[10743],{"_uid":10744,"icon":9,"link":10745,"size":1668,"text":456,"type":1670,"component":1671},"f41f2f6e-8624-4dcc-898d-4c357a3ae8b7",{"id":1603,"url":9,"linktype":24,"fieldtype":25,"cached_url":1604},{"type":2105,"attrs":10747,"content":10748},{"level":2107},[10749],{"text":10750,"type":2022,"marks":10751},"The power of productivity tools",[10752],{"type":2113},{"type":2018,"content":10754},[10755],{"text":10756,"type":2022},"Productivity tools are specialized software applications designed to assist an individual or an entire team in managing their tasks, projects, and overall workload more effectively. These tools go beyond traditional organization methods and offer innovative solutions to boost efficiency, creativity, and collaboration.",{"type":2018,"content":10758},[10759],{"text":10760,"type":2022},"By automating repetitive tasks, simplifying complex processes, and providing intuitive interfaces, productivity tools empower professionals to focus on what truly matters: delivering high-quality work.",{"type":2105,"attrs":10762,"content":10763},{"level":2107},[10764],{"text":10765,"type":2022,"marks":10766},"The benefits for marketing designers, content creators, and animators",[10767],{"type":2113},{"type":2018,"content":10769},[10770],{"text":10771,"type":2022},"As marketing designers, content creators, and animators, the demands of your profession require you to juggle multiple projects, meet tight deadlines, and maintain a high level of creativity.",{"type":2018,"content":10773},[10774],{"text":10775,"type":2022},"Here's how productivity tools can specifically benefit you:",{"type":2105,"attrs":10777,"content":10778},{"level":2927},[10779],{"text":10780,"type":2022,"marks":10781},"Enhanced collaboration",[10782],{"type":2113},{"type":2067,"attrs":10784},{"id":10738,"body":10785},[10786],{"_uid":10787,"component":10788,"largeSource":9,"smallSource":10789,"mediumSource":10790},"i-98494118-bb62-496b-be1b-fff223f6bf9c","BlogPinterestEmbed","\u003Ciframe src=\"https:\u002F\u002Fassets.pinterest.com\u002Fext\u002Fembed.html?id=703757879274449157\" height=\"445\" width=\"345\" frameborder=\"0\" scrolling=\"no\">\u003C\u002Fiframe>","\u003Ciframe src=\"https:\u002F\u002Fassets.pinterest.com\u002Fext\u002Fembed.html?id=703757879274449157\" height=\"700\" width=\"600\" frameborder=\"0\" scrolling=\"no\" >\u003C\u002Fiframe>",{"type":2018,"content":10792},[10793],{"text":10794,"type":2022},"Productivity tools provide a platform for seamless collaboration among team members, regardless of their physical location. Real-time editing, file sharing, and task management features ensure everyone stays on the same page, fostering efficient teamwork.",{"type":2105,"attrs":10796,"content":10797},{"level":2927},[10798],{"text":10799,"type":2022,"marks":10800},"Streamlined workflow",[10801],{"type":2113},{"type":2018,"content":10803},[10804],{"text":10805,"type":2022},"From brainstorming ideas to finalizing designs, productivity tools offer a range of features tailored to your needs.",{"type":2018,"content":10807},[10808],{"text":10809,"type":2022},"They provide intuitive interfaces, templates, and integrations with popular software, enabling you to work efficiently and effectively.",{"type":2105,"attrs":10811,"content":10812},{"level":2927},[10813],{"text":10814,"type":2022,"marks":10815},"Time management",[10816],{"type":2113},{"type":2067,"attrs":10818},{"id":10738,"body":10819},[10820],{"_uid":10821,"emoji":9,"bgColor":2010,"markdown":10822,"component":2074},"i-e51c3e56-0822-4840-b246-786a7a8312f3","With the ability to track time, set deadlines, and prioritize tasks, productivity tools help you optimize your time management.",{"type":2018,"content":10824},[10825],{"text":10826,"type":2022,"marks":10827},"You can maintain focus and increase productivity by breaking down projects into smaller, manageable tasks and utilizing time management tools and techniques like the Pomodoro Technique.",[10828],{"type":2081,"attrs":10829},{"color":5084},{"type":2105,"attrs":10831,"content":10832},{"level":2927},[10833],{"text":10834,"type":2022,"marks":10835},"Creative freedom",[10836],{"type":2113},{"type":2018,"content":10838},[10839],{"text":10840,"type":2022},"Many productivity tools come with built-in design elements, libraries, and templates, allowing marketing designers, content creators, and animators to unleash their creativity without starting from scratch. These tools provide a wealth of resources that inspire fresh ideas and accelerate the design process.",{"type":2018,"content":10842},[10843],{"text":10844,"type":2022},"Now, let’s delve into the top 20 productivity tools for 2023. We are going to explore their unique features, benefits, and how they can help you not only maximize your time and productivity, but also revolutionize your workflow and empower you to achieve your professional goals.",{"type":2105,"attrs":10846,"content":10847},{"level":2107},[10848],{"text":10849,"type":2022,"marks":10850},"Top 20 productivity tools for 2023",[10851],{"type":2113},{"type":2105,"attrs":10853,"content":10854},{"level":2927},[10855],{"text":10856,"type":2022,"marks":10857},"1. Linearity Curve (formerly Vectornator)",[10858],{"type":2113},{"type":2067,"attrs":10860},{"id":10738,"body":10861},[10862],{"_uid":10863,"asset":10864,"component":2881,"description":10874},"i-04c814aa-6841-4428-99f6-3ae698fa4795",[10865],{"_uid":10866,"asset":10867,"device":2879,"component":2880},"a532b94b-e50e-4c3f-ba42-e0615e5d45e6",[10868],{"_uid":10869,"image":10870,"imageAlt":258,"component":2002},"dfe7509b-b37b-492f-8a33-4466a4879b7f",{"id":10871,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":10872,"copyright":9,"fieldtype":12,"meta_data":10873,"is_private":7,"is_external_url":7},17033605,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1920x896\u002Fb923fc3660\u002Flaunch-blog-templates-v1.png",{},"Image Source: Linearity Curve",{"type":2018,"content":10876},[10877],{"text":10878,"type":2022,"marks":10879},"This powerful tool can help you jumpstart your ideas and design anything you can imagine.",[10880],{"type":2081,"attrs":10881},{"color":5084},{"type":2067,"attrs":10883},{"id":10738,"body":10884},[10885],{"_uid":10886,"emoji":9,"bgColor":2010,"markdown":10887,"component":2074},"i-b391a891-6b56-425f-a54e-e5fcdfc6d5d6","With its user-friendly interface, highly compatible platform, and ready-made Artboard sizes, Linearity Curve is an excellent choice for marketing designers, content creators, and [animators](https:\u002F\u002Fwww.linearity.io\u002Fuse-cases\u002Fad-campaign\u002F).",{"type":2018,"content":10889},[10890,10892,10898],{"text":10891,"type":2022},"Linearity Curve's many collaboration and automation tools enable seamless teamwork, allowing marketing designers and content creators to work together on projects in real-time, making it an ideal choice for ",{"text":10893,"type":2022,"marks":10894},"remote teams",[10895],{"type":2035,"attrs":10896},{"href":10897,"uuid":11,"anchor":11,"target":429,"linktype":172},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhybrid-workplace\u002F",{"text":2052,"type":2022},{"type":2018,"content":10900},[10901],{"text":10902,"type":2022,"marks":10903},"Here are 7 ways you can boost your productivity with Linearity Curve:",[10904],{"type":2113},{"type":9480,"attrs":10906,"content":10907},{"order":9482},[10908,10914,10920,10926,10932,10938,10944],{"type":2937,"content":10909},[10910],{"type":2018,"content":10911},[10912],{"text":10913,"type":2022},"Turn rasters into vectors with Auto Trace",{"type":2937,"content":10915},[10916],{"type":2018,"content":10917},[10918],{"text":10919,"type":2022},"Cut corners with Background Removal",{"type":2937,"content":10921},[10922],{"type":2018,"content":10923},[10924],{"text":10925,"type":2022},"Speed through with gesture controls or keyboard shortcuts",{"type":2937,"content":10927},[10928],{"type":2018,"content":10929},[10930],{"text":10931,"type":2022},"Customize your Action Bar",{"type":2937,"content":10933},[10934],{"type":2018,"content":10935},[10936],{"text":10937,"type":2022},"Quickly find images with our built-in Unsplash integration",{"type":2937,"content":10939},[10940],{"type":2018,"content":10941},[10942],{"text":10943,"type":2022},"Choose from our ready-made Artboard sizes",{"type":2937,"content":10945},[10946],{"type":2018,"content":10947},[10948],{"text":10949,"type":2022},"Save time with content-aware tools",{"type":2018,"content":10951},[10952,10954,10960],{"text":10953,"type":2022},"Read more about each tried-and-tested ",{"text":10955,"type":2022,"marks":10956},"productivity tip",[10957],{"type":2035,"attrs":10958},{"href":10959,"uuid":11,"anchor":11,"target":429,"linktype":172},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fproductivity-tips\u002F",{"text":2052,"type":2022},{"type":2067,"attrs":10962},{"id":10738,"body":10963},[10964],{"_uid":10965,"title":10966,"button":10967,"component":2277,"description":10971,"backgroundColor":4757},"i-fa32aff5-3cc1-4dd9-8d72-c18c925bcbef","Vectornator is Now Linearity Curve",[10968],{"_uid":10969,"icon":9,"link":10970,"size":1668,"text":456,"type":1670,"component":1671},"85165ab1-c48b-49b6-97fa-a6f4cef1952f",{"id":1603,"url":9,"linktype":24,"fieldtype":25,"cached_url":1604},"Your favorite design tool has evolved! Discover the new name and look with the same powerful features you love.",{"type":2105,"attrs":10973,"content":10974},{"level":2927},[10975,10979],{"text":10976,"type":2022,"marks":10977},"2. Trello",[10978],{"type":2113},{"type":2801},{"type":2067,"attrs":10981},{"id":10982,"body":10983},"42ad896b-399d-44e4-bcab-95e666fb9006",[10984],{"_uid":10985,"asset":10986,"component":2881,"description":10997},"i-10a7d9c0-83bc-400d-a8be-07ec4ccaae28",[10987],{"_uid":10988,"asset":10989,"device":2879,"component":2880},"eb9370b9-0289-46b1-9aa1-cabeabd4745c",[10990],{"_uid":10991,"image":10992,"imageAlt":10996,"component":2002},"01cd1e0e-0ac1-4cd6-9b8b-91b4eb0c1a0e",{"id":10993,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":10994,"copyright":9,"fieldtype":12,"meta_data":10995,"is_private":7,"is_external_url":7},17034608,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1600x896\u002F53a4d5c54c\u002Ftrello.png",{},"trello","Image Source: Trello",{"type":2067,"attrs":10999},{"id":10982,"body":11000},[11001],{"_uid":11002,"emoji":9,"bgColor":2010,"markdown":11003,"component":2074},"i-6d1315e3-24b9-41ba-a117-b43035a897cd","Trello is a popular project management tool that helps individuals and teams stay organized.",{"type":2018,"content":11005},[11006],{"text":11003,"type":2022},{"type":2018,"content":11008},[11009],{"text":11010,"type":2022},"Its visual boards, lists, and cards enable you to track tasks, set deadlines, and collaborate with ease. Trello's flexibility and user-friendly interface make it a go-to tool for managing projects efficiently.",{"type":2105,"attrs":11012,"content":11013},{"level":2927},[11014],{"text":11015,"type":2022,"marks":11016},"3. Asana",[11017],{"type":2113},{"type":2067,"attrs":11019},{"id":10982,"body":11020},[11021],{"_uid":11022,"asset":11023,"component":2881,"description":11034},"i-d6a9ba92-f8cb-4bf7-b233-d134be6d3ecd",[11024],{"_uid":11025,"asset":11026,"device":2879,"component":2880},"11100c08-6e23-4f10-aa64-1fb7c7466629",[11027],{"_uid":11028,"image":11029,"imageAlt":11033,"component":2002},"cf3b5bf6-dfd7-4c63-a39f-417b4fcca296",{"id":11030,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":11031,"copyright":9,"fieldtype":12,"meta_data":11032,"is_private":7,"is_external_url":7},17034636,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1600x894\u002F4ce6bf0549\u002Fasana.png",{},"asana","Image Source: Asana",{"type":2018,"content":11036},[11037],{"text":11038,"type":2022},"Asana is a comprehensive project management tool that simplifies task management, team collaboration, and project tracking.",{"type":2018,"content":11040},[11041],{"text":11042,"type":2022},"It provides a centralized hub for organizing and prioritizing tasks, assigning responsibilities, and tracking progress. With extra features like Kanban boards and customizable workflows, Asana empowers teams to work efficiently and achieve their goals.",{"type":2105,"attrs":11044,"content":11045},{"level":2927},[11046],{"text":11047,"type":2022,"marks":11048},"4. Slack",[11049],{"type":2113},{"type":2067,"attrs":11051},{"id":10982,"body":11052},[11053],{"_uid":11054,"asset":11055,"component":2881,"description":11066},"i-f05301e8-81d7-437c-b5d1-007cc2a94ba4",[11056],{"_uid":11057,"asset":11058,"device":2879,"component":2880},"e686b1a1-a69f-48ec-9d0a-2265198e0cda",[11059],{"_uid":11060,"image":11061,"imageAlt":11065,"component":2002},"76d41570-c004-497f-9d19-0c78483828b0",{"id":11062,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":11063,"copyright":9,"fieldtype":12,"meta_data":11064,"is_private":7,"is_external_url":7},17034662,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1600x907\u002F1aa7f4a528\u002Fslack.png",{},"slack","Image Source: Slack",{"type":2018,"content":11068},[11069],{"text":11070,"type":2022},"While it might be very well the case that some companies use their own communication platform, Slack is still one of the most popular tools for real-time messaging.",{"type":2018,"content":11072},[11073],{"text":11074,"type":2022},"Slack revolutionized team communication by offering a centralized platform where everyone can stay up to date instantly, share files, and collaborate even closer.",{"type":2018,"content":11076},[11077],{"text":11078,"type":2022},"Slack’s channels and integrations streamline communication, reducing reliance on email and enabling faster decision-making.",{"type":2018,"content":11080},[11081],{"text":11082,"type":2022},"Its search capabilities, notifications, and seamless integration with other productivity tools make it an essential tool for effective team collaboration.",{"type":2105,"attrs":11084,"content":11085},{"level":2927},[11086,11090],{"text":11087,"type":2022,"marks":11088},"5. ",[11089],{"type":2113},{"text":11091,"type":2022,"marks":11092},"Monday.com",[11093,11096],{"type":2035,"attrs":11094},{"href":11095,"uuid":11,"anchor":11,"target":429,"linktype":172},"http:\u002F\u002FMonday.com",{"type":2113},{"type":2067,"attrs":11098},{"id":10982,"body":11099},[11100],{"_uid":11101,"asset":11102,"component":2881,"description":11113},"i-ee2eca6d-a17e-42a5-9993-e9a929a7efb6",[11103],{"_uid":11104,"asset":11105,"device":2879,"component":2880},"799af5b7-0964-4906-8aa6-d9d4fff84ed1",[11106],{"_uid":11107,"image":11108,"imageAlt":11112,"component":2002},"ec7029a1-d684-4704-bbb2-d26ed0ca5c50",{"id":11109,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":11110,"copyright":9,"fieldtype":12,"meta_data":11111,"is_private":7,"is_external_url":7},17034672,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1600x868\u002Ff4992eaaf7\u002Fmonday.png",{},"money","Image Source: Monday.com",{"type":2018,"content":11115},[11116],{"text":11117,"type":2022},"Monday.com is a versatile team management and collaboration platform that helps teams streamline their workflows. It offers customizable boards, automation features, and integration options, making it adaptable to various project management styles.",{"type":2018,"content":11119},[11120],{"text":11121,"type":2022},"Monday.com simplifies task management, progress tracking, and team communication, enabling teams to work together seamlessly.",{"type":2105,"attrs":11123,"content":11124},{"level":2927},[11125],{"text":11126,"type":2022,"marks":11127},"6. Google Workspace",[11128],{"type":2113},{"type":2067,"attrs":11130},{"id":10982,"body":11131},[11132],{"_uid":11133,"asset":11134,"component":2881,"description":11144},"i-c01f2dd9-150e-42d7-88ef-0b368c90826a",[11135],{"_uid":11136,"asset":11137,"device":2879,"component":2880},"8f8e2346-011d-447c-b7b4-0ac0176052f9",[11138],{"_uid":11139,"image":11140,"imageAlt":7292,"component":2002},"c60e1250-ed72-4c6a-9b02-d9cd213dcb0a",{"id":11141,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":11142,"copyright":9,"fieldtype":12,"meta_data":11143,"is_private":7,"is_external_url":7},17034683,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1600x970\u002F41a0d680e1\u002Fgoogle-workspace.png",{},"Image Source: Google Workspace",{"type":2018,"content":11146},[11147],{"text":11148,"type":2022},"Google Workspace (formerly G Suite) is a suite of tools (cloud-based productivity tools) that includes Google Calendar, Google Docs, Google Sheets, Google Slides, and Google Drive.",{"type":2018,"content":11150},[11151],{"text":11152,"type":2022},"These tools provide a collaborative environment for creating and editing documents, spreadsheets, and storing files securely. Google Slides are also perfect if you’re looking to create a polished presentation.",{"type":2067,"attrs":11154},{"id":10982,"body":11155},[11156],{"_uid":11157,"emoji":9,"bgColor":2010,"markdown":11158,"component":2074},"i-d28caff8-4879-43cf-b748-b1c73990aa00","With real-time collaboration, version history, and seamless integration, Google Workspace enhances productivity and simplifies team collaboration.",{"type":2105,"attrs":11160,"content":11161},{"level":2927},[11162],{"text":11163,"type":2022,"marks":11164},"7. Evernote",[11165],{"type":2113},{"type":2067,"attrs":11167},{"id":10982,"body":11168},[11169],{"_uid":11170,"asset":11171,"component":2881,"description":11182},"i-4fb040bf-3f0b-43d8-ba88-6e4f7e201a3e",[11172],{"_uid":11173,"asset":11174,"device":2879,"component":2880},"fe879e7d-2ce5-438d-b5c6-8ff09fb9b992",[11175],{"_uid":11176,"image":11177,"imageAlt":11181,"component":2002},"505cb614-b7da-4733-9d28-be1fce1984b9",{"id":11178,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":11179,"copyright":9,"fieldtype":12,"meta_data":11180,"is_private":7,"is_external_url":7},17034720,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1600x970\u002Fdd392580f9\u002Fevernote.png",{},"evernote","Image Source: Evernote",{"type":2018,"content":11184},[11185],{"text":11186,"type":2022},"Evernote is a versatile note-taking tool that helps you capture ideas, create to-do lists, and organize information. Its cross-platform functionality and intuitive interface make it an excellent tool for staying organized and increasing productivity.",{"type":2018,"content":11188},[11189],{"text":11190,"type":2022},"With features like tagging, searchability, and synchronization, Evernote keeps your thoughts and important information easily accessible.",{"type":2105,"attrs":11192,"content":11193},{"level":2927},[11194],{"text":11195,"type":2022,"marks":11196},"8. Adobe Creative Cloud",[11197],{"type":2113},{"type":2067,"attrs":11199},{"id":10982,"body":11200},[11201],{"_uid":11202,"asset":11203,"component":2881,"description":11214},"i-447325b6-2527-4a8a-99cc-ff0f1409a792",[11204],{"_uid":11205,"asset":11206,"device":2879,"component":2880},"23b5bbe8-ec8f-4d48-93df-66a1b1116ff9",[11207],{"_uid":11208,"image":11209,"imageAlt":11213,"component":2002},"3e5543a9-a683-4d25-b73d-a770f9191083",{"id":11210,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":11211,"copyright":9,"fieldtype":12,"meta_data":11212,"is_private":7,"is_external_url":7},17034772,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1600x773\u002F7736ec5aed\u002Fadobe.png",{},"adobe","Image Source: Adobe Creative Cloud",{"type":2018,"content":11216},[11217,11219,11225],{"text":11218,"type":2022},"Adobe Creative Cloud is a suite of software for ",{"text":4463,"type":2022,"marks":11220},[11221],{"type":2035,"attrs":11222},{"href":11223,"uuid":11224,"anchor":11,"target":429,"linktype":24},"\u002Fblog\u002Fgraphic-design-tips","f5a95fac-ab46-428e-a243-b94021d00d35",{"text":11226,"type":2022},", video editing, photography, and more. With applications like Photoshop, Illustrator, Premiere Pro, and After Effects, Adobe Creative Cloud offers a wide range of creative possibilities.",{"type":2018,"content":11228},[11229],{"text":11230,"type":2022},"Its integration with other Adobe tools and cloud-based asset management streamlines the design process and enhances collaboration for creative professionals.",{"type":2105,"attrs":11232,"content":11233},{"level":2927},[11234],{"text":11235,"type":2022,"marks":11236},"9. Notion",[11237],{"type":2113},{"type":2067,"attrs":11239},{"id":10982,"body":11240},[11241],{"_uid":11242,"asset":11243,"component":2881,"description":11254},"i-40cb29c8-7c84-451d-908d-48bde9b524bb",[11244],{"_uid":11245,"asset":11246,"device":2879,"component":2880},"a29cb86c-deae-4cf9-9a04-8bd8b87b6265",[11247],{"_uid":11248,"image":11249,"imageAlt":11253,"component":2002},"78846e6e-f9dd-4a4b-9b55-872c84f03103",{"id":11250,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":11251,"copyright":9,"fieldtype":12,"meta_data":11252,"is_private":7,"is_external_url":7},17034831,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1600x851\u002Fbe2c9a9fcb\u002Fnotion.png",{},"notion","Image Source: Notion",{"type":2018,"content":11256},[11257],{"text":11258,"type":2022},"Who isn’t using Notion these days? This powerful workspace tool combines note-taking, project management, and knowledge-base functionalities. It allows you to create flexible and customizable pages to organize your tasks, documents, and ideas.",{"type":2018,"content":11260},[11261],{"text":11262,"type":2022},"Notion's blocks-based system enables you to create rich content with text, images, tables, and more. It promotes efficient teamwork and knowledge sharing with real-time collaboration and seamless integration with other tools.",{"type":2105,"attrs":11264,"content":11265},{"level":2927},[11266],{"text":11267,"type":2022,"marks":11268},"10. Airtable",[11269],{"type":2113},{"type":2067,"attrs":11271},{"id":10982,"body":11272},[11273,11287,11291],{"_uid":11274,"asset":11275,"component":2881,"description":11286},"i-edd49a40-391a-43ef-9a03-d53d51530e46",[11276],{"_uid":11277,"asset":11278,"device":2879,"component":2880},"617c62dd-7263-4940-8bcf-543b1aaa1283",[11279],{"_uid":11280,"image":11281,"imageAlt":11285,"component":2002},"afbb1a0a-a941-45d3-925b-ba422ef89f78",{"id":11282,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":11283,"copyright":9,"fieldtype":12,"meta_data":11284,"is_private":7,"is_external_url":7},17034930,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1600x825\u002F3b9723edf2\u002Fairtable.png",{},"airtable","Image Source: Airtable",{"lg":9,"md":11288,"sm":9,"xl":4502,"xs":9,"xl2":9,"xl3":9,"_uid":11289,"initial":11290,"component":3555,"backgroundColor":4308},"24","i-a6938fde-a410-482c-8680-83bb9d6fe3a4","16",{"_uid":11292,"emoji":9,"bgColor":2010,"markdown":11293,"component":2074},"i-3963fcad-93af-4681-a62f-5f2067d0414e","Airtable is a robust spreadsheet-database hybrid that offers a flexible way to organize and track information.",{"type":2018,"content":11295},[11296],{"text":11297,"type":2022},"It combines the familiarity of a spreadsheet with the functionality of a database, allowing you to create custom workflows, collaborate with team members, and automate repetitive tasks.",{"type":2067,"attrs":11299},{"id":10982,"body":11300},[11301],{"_uid":11302,"title":2271,"button":11303,"component":2277,"description":5168,"backgroundColor":2279},"i-c9780c66-9b8a-44ba-a7b6-75c08f4a807d",[11304],{"_uid":11305,"icon":9,"link":11306,"size":1668,"text":456,"type":9,"component":1671},"2b207467-bbef-4ed7-92fb-04c110eab42e",{"id":1603,"url":9,"linktype":24,"fieldtype":25,"cached_url":1604},{"type":2018,"content":11308},[11309],{"text":11310,"type":2022},"Airtable's customizable views, extensive integrations, and rich data visualization options make it a top choice for managing complex projects and processes.",{"type":2105,"attrs":11312,"content":11313},{"level":2927},[11314],{"text":11315,"type":2022,"marks":11316},"11. Dropbox",[11317],{"type":2113},{"type":2067,"attrs":11319},{"id":10982,"body":11320},[11321],{"_uid":11322,"asset":11323,"component":2881,"description":11334},"i-5623cb26-bf6c-4228-8de6-f309d4631df5",[11324],{"_uid":11325,"asset":11326,"device":2879,"component":2880},"bd0bc946-6b60-48b6-8c3c-834f4d6f2ba0",[11327],{"_uid":11328,"image":11329,"imageAlt":11333,"component":2002},"d0c46302-cf54-40ee-b4a6-db95a80fb7c3",{"id":11330,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":11331,"copyright":9,"fieldtype":12,"meta_data":11332,"is_private":7,"is_external_url":7},17035089,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1600x797\u002F788a5960ab\u002Fdropbox.png",{},"dropbox","Image Source: Dropbox",{"type":2018,"content":11336},[11337],{"text":11338,"type":2022},"Dropbox is a cloud storage and file synchronization service that simplifies file sharing and collaboration.",{"type":2018,"content":11340},[11341],{"text":11342,"type":2022},"It provides a secure and centralized location to store files, making them accessible anywhere. With features like file versioning, team folders, and granular permissions, Dropbox enhances team collaboration and ensures data integrity.",{"type":2105,"attrs":11344,"content":11345},{"level":2927},[11346],{"text":11347,"type":2022,"marks":11348},"12. Todoist",[11349],{"type":2113},{"type":2067,"attrs":11351},{"id":10982,"body":11352},[11353],{"_uid":11354,"asset":11355,"component":2881,"description":11366},"i-3f7b3a08-64e6-4be5-831d-bad750fddaa2",[11356],{"_uid":11357,"asset":11358,"device":2879,"component":2880},"9809f13f-4362-4ba6-9794-21a41abe14a5",[11359],{"_uid":11360,"image":11361,"imageAlt":11365,"component":2002},"80e4a482-5b84-42db-89da-82ef5b6716dd",{"id":11362,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":11363,"copyright":9,"fieldtype":12,"meta_data":11364,"is_private":7,"is_external_url":7},17035103,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1600x818\u002F0ce206b0e2\u002Ftodoist.png",{},"todoist","Image Source: Todoist",{"type":2018,"content":11368},[11369],{"text":11370,"type":2022},"Todoist is a popular task management tool that helps individuals and teams stay organized and focused. It allows you to create and prioritize tasks, set deadlines, and track progress.",{"type":2018,"content":11372},[11373],{"text":11374,"type":2022},"With features like labels, filters, and reminders, Todoist enables efficient task management and promotes productivity.",{"type":2105,"attrs":11376,"content":11377},{"level":2927},[11378],{"text":11379,"type":2022,"marks":11380},"13. Basecamp",[11381],{"type":2113},{"type":2067,"attrs":11383},{"id":10982,"body":11384},[11385],{"_uid":11386,"asset":11387,"component":2881,"description":11398},"i-c58ff956-18d7-4f51-902c-f893c891acd4",[11388],{"_uid":11389,"asset":11390,"device":2879,"component":2880},"acf5ee20-a129-40fc-ab3a-89edca1d50f5",[11391],{"_uid":11392,"image":11393,"imageAlt":11397,"component":2002},"9741845f-2725-438a-9a91-ae87f76d03ab",{"id":11394,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":11395,"copyright":9,"fieldtype":12,"meta_data":11396,"is_private":7,"is_external_url":7},17035127,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1600x818\u002F04c8dc25c4\u002Fbasecamp.png",{},"bsaecamp","Image Source: Basecamp",{"type":2018,"content":11400},[11401],{"text":11402,"type":2022},"Basecamp is a comprehensive project management and team collaboration platform. It offers features like to-do lists, message boards, schedules, and document sharing, all within a centralized interface.",{"type":2018,"content":11404},[11405],{"text":11406,"type":2022},"Basecamp's simplicity and focus on communication make it an effective tool for streamlining projects and fostering collaboration.",{"type":2105,"attrs":11408,"content":11409},{"level":2927},[11410],{"text":11411,"type":2022,"marks":11412},"14. Zoom",[11413],{"type":2113},{"type":2067,"attrs":11415},{"id":10982,"body":11416},[11417],{"_uid":11418,"asset":11419,"component":2881,"description":11430},"i-8cb57fef-0239-4fc0-b03e-b9c3ec0e88b3",[11420],{"_uid":11421,"asset":11422,"device":2879,"component":2880},"973376d8-aa2a-4c97-bd9a-f859fc95aa35",[11423],{"_uid":11424,"image":11425,"imageAlt":11429,"component":2002},"071f48a2-ceaf-4332-a76f-176501a5cfb1",{"id":11426,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":11427,"copyright":9,"fieldtype":12,"meta_data":11428,"is_private":7,"is_external_url":7},17035142,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1600x834\u002Fe3926bbda7\u002Fzoom.png",{},"zoom","Image Source: Zoom",{"type":2018,"content":11432},[11433],{"text":11434,"type":2022},"Zoom is a leading video conferencing and online meeting platform that enables seamless communication and collaboration.",{"type":2018,"content":11436},[11437],{"text":11438,"type":2022},"With features like high-quality video and audio, screen sharing, and chat functionality, Zoom facilitates remote meetings and virtual collaboration. It has become an essential tool for teams working remotely or across different locations.",{"type":2105,"attrs":11440,"content":11441},{"level":2927},[11442],{"text":11443,"type":2022,"marks":11444},"15. Grammarly",[11445],{"type":2113},{"type":2067,"attrs":11447},{"id":10982,"body":11448},[11449],{"_uid":11450,"asset":11451,"component":2881,"description":11462},"i-0f872162-5a7b-40aa-b776-9562473b1e3d",[11452],{"_uid":11453,"asset":11454,"device":2879,"component":2880},"59128ab3-6b31-49b8-87e8-06ffbb8a5cc5",[11455],{"_uid":11456,"image":11457,"imageAlt":11461,"component":2002},"c9358e42-6ac7-4694-a649-72d531063dd2",{"id":11458,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":11459,"copyright":9,"fieldtype":12,"meta_data":11460,"is_private":7,"is_external_url":7},17035156,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1600x779\u002Fdc02183d4c\u002Fgrammarly.png",{},"grammarly","Image Source: Grammarly",{"type":2018,"content":11464},[11465],{"text":11466,"type":2022},"Grammarly is a writing assistant that helps improve writing clarity, grammar, and style. It offers real-time suggestions and checks for spelling, punctuation, and grammar errors.",{"type":2018,"content":11468},[11469],{"text":11470,"type":2022},"Its browser extension, desktop app, and integrations with other writing tools make Grammarly a valuable tool for content creators and writers.",{"type":2105,"attrs":11472,"content":11473},{"level":2927},[11474],{"text":11475,"type":2022,"marks":11476},"16. Harvest",[11477],{"type":2113},{"type":2067,"attrs":11479},{"id":10982,"body":11480},[11481],{"_uid":11482,"asset":11483,"component":2881,"description":11494},"i-ffd1edcd-8f70-47f2-ab9d-456d67a2ead8",[11484],{"_uid":11485,"asset":11486,"device":2879,"component":2880},"904ecd14-a7a5-4692-a270-e48c85af3ee6",[11487],{"_uid":11488,"image":11489,"imageAlt":11493,"component":2002},"c50fb363-f5d0-471a-8370-bfbd47f9f7e4",{"id":11490,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":11491,"copyright":9,"fieldtype":12,"meta_data":11492,"is_private":7,"is_external_url":7},17035169,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1600x856\u002F372ec3a8ea\u002Fharvest.png",{},"harvest","Image Source: Harvest\n",{"type":2018,"content":11496},[11497],{"text":11498,"type":2022},"Harvest is a time-tracking and invoicing software that helps individuals and teams monitor their time and manage projects. It allows you to track time spent on tasks, create detailed timesheets, and generate accurate invoices.",{"type":2018,"content":11500},[11501],{"text":11502,"type":2022},"Harvest's integration with project management tools and powerful reporting capabilities make it a valuable productivity tool for freelancers and teams.",{"type":2105,"attrs":11504,"content":11505},{"level":2927},[11506],{"text":11507,"type":2022,"marks":11508},"17. Calendly",[11509],{"type":2113},{"type":2067,"attrs":11511},{"id":10982,"body":11512},[11513],{"_uid":11514,"asset":11515,"component":2881,"description":11526},"i-66490293-9855-47f0-92da-8795868f8472",[11516],{"_uid":11517,"asset":11518,"device":2879,"component":2880},"00a7e1f9-e81a-4e56-9d8f-62eaee35d479",[11519],{"_uid":11520,"image":11521,"imageAlt":11525,"component":2002},"949bca37-5b23-4dad-bdee-d8d00ca13c0d",{"id":11522,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":11523,"copyright":9,"fieldtype":12,"meta_data":11524,"is_private":7,"is_external_url":7},17035211,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1600x1093\u002Fb70e2e70ce\u002Fcalendly.png",{},"calendly","Image Source: Calendly",{"type":2018,"content":11528},[11529],{"text":11530,"type":2022},"Calendly is a scheduling tool that simplifies the process of setting up meetings and appointments. It eliminates the back-and-forth of finding mutually available time slots by providing a personalized scheduling page where participants can choose their preferred meeting time.",{"type":2018,"content":11532},[11533],{"text":11534,"type":2022},"Calendly integrates with calendar applications and sends automated reminders, saving time and streamlining scheduling.",{"type":2105,"attrs":11536,"content":11537},{"level":2927},[11538],{"text":11539,"type":2022,"marks":11540},"18. Miro",[11541],{"type":2113},{"type":2067,"attrs":11543},{"id":10982,"body":11544},[11545],{"_uid":11546,"asset":11547,"component":2881,"description":11558},"i-2b3be95c-d0b2-4014-87e0-92cb1fa89b1a",[11548],{"_uid":11549,"asset":11550,"device":2879,"component":2880},"45fee3e2-ea07-4033-bb91-21ecb77276df",[11551],{"_uid":11552,"image":11553,"imageAlt":11557,"component":2002},"0ce0e01b-39ed-4a60-a0aa-3cf6886702a5",{"id":11554,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":11555,"copyright":9,"fieldtype":12,"meta_data":11556,"is_private":7,"is_external_url":7},17035222,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1600x972\u002Fb334f1ba8f\u002Fmiro.png",{},"miro","Image Source: Miro",{"type":2018,"content":11560},[11561],{"text":11562,"type":2022},"Miro is a collaborative online whiteboard platform that enables teams to ideate, brainstorm, and visualize their ideas. It offers a virtual canvas where team members can create and share content, including sticky notes, drawings, diagrams, and more.",{"type":2018,"content":11564},[11565],{"text":11566,"type":2022},"Miro's real-time collaboration, extensive template library, and integration with other productivity tools make it invaluable for visual collaboration and team creativity.",{"type":2105,"attrs":11568,"content":11569},{"level":2927},[11570],{"text":11571,"type":2022,"marks":11572},"19. Figma",[11573],{"type":2113},{"type":2067,"attrs":11575},{"id":10982,"body":11576},[11577],{"_uid":11578,"asset":11579,"component":2881,"description":11589},"i-7586477c-567a-47b3-8b6b-9d8fb40a75ba",[11580],{"_uid":11581,"asset":11582,"device":2879,"component":2880},"17802c8b-b319-4685-99d7-502a64b84da4",[11583],{"_uid":11584,"image":11585,"imageAlt":314,"component":2002},"8e931f1f-b256-449a-9e79-bfcef1099a58",{"id":11586,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":11587,"copyright":9,"fieldtype":12,"meta_data":11588,"is_private":7,"is_external_url":7},17035243,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1600x847\u002F78adef280e\u002Ffigma.png",{},"Image Source: Figma",{"type":2018,"content":11591},[11592],{"text":11593,"type":2022},"Figma is a cloud-based design and prototyping tool that facilitates collaboration among designers and stakeholders. It allows multiple users to work on the same design file simultaneously, enabling real-time collaboration and feedback.",{"type":2018,"content":11595},[11596],{"text":11597,"type":2022},"With its robust design features, interactive prototyping capabilities, and seamless handoff to development, Figma empowers design teams to create and iterate efficiently.",{"type":2105,"attrs":11599,"content":11600},{"level":2927},[11601],{"text":11602,"type":2022,"marks":11603},"20. Zapier",[11604],{"type":2113},{"type":2067,"attrs":11606},{"id":10982,"body":11607},[11608],{"_uid":11609,"asset":11610,"component":2881,"description":11621},"i-5b54718c-9256-4808-9709-cda7dc834780",[11611],{"_uid":11612,"asset":11613,"device":2879,"component":2880},"54d26e66-2646-465e-be6e-753bbb0a7302",[11614],{"_uid":11615,"image":11616,"imageAlt":11620,"component":2002},"54be8ca3-f15e-46a6-ba35-f28b0efee480",{"id":11617,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":11618,"copyright":9,"fieldtype":12,"meta_data":11619,"is_private":7,"is_external_url":7},17035261,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1600x1055\u002F72db3573be\u002Fzapier.png",{},"Zapier","Image Source: Zapier",{"type":2018,"content":11623},[11624],{"text":11625,"type":2022},"Zapier is an automation tool that connects various apps and enables them to work together seamlessly. It allows you to create automated workflows (called Zaps) that trigger actions between different apps.",{"type":2018,"content":11627},[11628],{"text":11629,"type":2022},"With Zapier, you can automate repetitive and routine tasks, integrate data across platforms, and streamline your workflow. Its extensive library of integrations and user-friendly interface make it a valuable tool for automating processes and improving productivity.",{"type":2105,"attrs":11631,"content":11632},{"level":2107},[11633],{"text":11634,"type":2022,"marks":11635},"Key considerations for productivity tools",[11636],{"type":2113},{"type":2018,"content":11638},[11639],{"text":11640,"type":2022},"When selecting the right productivity tools for your workflow as a marketing designer, content creator, or animator, it's essential to consider various factors that align with your specific needs and goals.",{"type":2018,"content":11642},[11643],{"text":11644,"type":2022},"Not all tools are created equal, and finding the perfect fit can significantly impact your and your team’s productivity and efficiency. Here are some key considerations to keep in mind:",{"type":2105,"attrs":11646,"content":11647},{"level":2927},[11648],{"text":11649,"type":2022,"marks":11650},"1. Compatibility and integration",[11651],{"type":2113},{"type":2018,"content":11653},[11654,11656,11662],{"text":11655,"type":2022},"Before committing to a productivity tool, ensure that it seamlessly integrates with your ",{"text":11657,"type":2022,"marks":11658},"existing software",[11659],{"type":2035,"attrs":11660},{"href":11661,"uuid":11,"anchor":11,"target":429,"linktype":172},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fsoftware-trends\u002F",{"text":11663,"type":2022}," and workflow.",{"type":2018,"content":11665},[11666],{"text":11667,"type":2022},"Consider whether the tool integrates with popular design software, project management platforms, and communication tools you commonly use. This compatibility ensures a smooth transition and minimizes disruptions in your workflow.",{"type":2105,"attrs":11669,"content":11670},{"level":2927},[11671],{"text":11672,"type":2022,"marks":11673},"2. Scalability and flexibility",[11674],{"type":2113},{"type":2018,"content":11676},[11677],{"text":11678,"type":2022},"As your projects and team grow, it's crucial to choose a productivity tool that can scale with your needs. Look for tools that offer flexible pricing plans or subscription models that accommodate team expansion.",{"type":2018,"content":11680},[11681],{"text":11682,"type":2022},"Consider whether the tool allows customization and offers key features that align with your unique workflow and requirements.",{"type":2105,"attrs":11684,"content":11685},{"level":2927},[11686],{"text":11687,"type":2022,"marks":11688},"3. User interface and experience",[11689],{"type":2113},{"type":2018,"content":11691},[11692],{"text":11693,"type":2022},"A user-friendly interface and intuitive user experience are paramount in maximizing productivity. Productivity tools should enhance your workflow, not hinder it. Look for tools with clean and organized interfaces, customizable layouts, and easy-to-navigate menus.",{"type":2018,"content":11695},[11696],{"text":11697,"type":2022},"A well-designed interface saves time and reduces the learning curve, enabling you to focus on your work.",{"type":2105,"attrs":11699,"content":11700},{"level":2927},[11701],{"text":11702,"type":2022,"marks":11703},"4. Collaboration features",[11704],{"type":2113},{"type":2018,"content":11706},[11707],{"text":11708,"type":2022},"Collaboration lies at the heart of successful team projects. Evaluate the collaboration features offered by productivity tools. Effective collaboration eliminates bottlenecks, streamlines feedback loops, and promotes efficient teamwork.",{"type":2018,"content":11710},[11711],{"text":11712,"type":2022},"Look for features like real-time editing, commenting, and version control that facilitate seamless communication and collaboration among team members.",{"type":2067,"attrs":11714},{"id":10982,"body":11715},[11716],{"_uid":11717,"title":11718,"button":11719,"component":2277,"description":11723,"backgroundColor":2279},"i-25fb38d9-679f-48ee-bb4b-1b0dbda36851","Master Vector Editing with Linearity Curve",[11720],{"_uid":11721,"icon":9,"link":11722,"size":1668,"text":456,"type":1670,"component":1671},"335033e5-b762-49b9-b823-746080ca3d01",{"id":1603,"url":9,"linktype":24,"fieldtype":25,"cached_url":1604},"Unlock the full potential of vector editing in Linearity Curve for Mac. Explore our comprehensive guide to refine your skills and elevate your design work.",{"type":2105,"attrs":11725,"content":11726},{"level":2927},[11727],{"text":11728,"type":2022,"marks":11729},"5. Security and data privacy",[11730],{"type":2113},{"type":2018,"content":11732},[11733],{"text":11734,"type":2022},"Data security and privacy are crucial considerations when choosing productivity tools, especially when handling sensitive client information or proprietary designs.",{"type":2018,"content":11736},[11737],{"text":11738,"type":2022},"Ensure that the tool implements robust security measures, such as data encryption and secure cloud storage. We also recommend reviewing their data privacy policies to understand how your information is stored and protected.",{"type":2105,"attrs":11740,"content":11741},{"level":2927},[11742],{"text":11743,"type":2022,"marks":11744},"6. Customer support and resources",[11745],{"type":2113},{"type":2018,"content":11747},[11748],{"text":11749,"type":2022},"Inevitably, questions and issues may arise while using productivity tools. Evaluate the level of customer support provided by the tool's developers or company.",{"type":2018,"content":11751},[11752],{"text":11753,"type":2022},"Try contacting their customer support, look for resources like knowledge bases and tutorials before making a purchase. Prompt and helpful customer support can save you time and frustration when facing technical difficulties or seeking guidance.",{"type":2105,"attrs":11755,"content":11756},{"level":2927},[11757],{"text":11758,"type":2022,"marks":11759},"7. Reviews and recommendations",[11760],{"type":2113},{"type":2018,"content":11762},[11763],{"text":11764,"type":2022},"To gain insights into the effectiveness of a productivity tool, read reviews and seek recommendations from trusted sources within your industry.",{"type":2018,"content":11766},[11767],{"text":11768,"type":2022},"Pay attention to feedback from professionals who share similar roles or workflow requirements. Real-life experiences can provide valuable insights and help you make an informed decision.",{"type":2105,"attrs":11770,"content":11771},{"level":2927},[11772],{"text":11773,"type":2022,"marks":11774},"8. Cost and value for money",[11775],{"type":2113},{"type":2018,"content":11777},[11778],{"text":11779,"type":2022},"While productivity tools can be an investment, it's essential to consider the value they bring to your work and team collaboration. Evaluate the cost in relation to the features, functionality, and time-saving potential offered by the tool.",{"type":2018,"content":11781},[11782],{"text":11783,"type":2022},"Remember that the most expensive tool may not always be the best fit for your specific needs. Assess the value for money and consider the return on investment in terms of increased productivity and efficiency.",{"type":2018,"content":11785},[11786],{"text":11787,"type":2022},"By considering these key factors when choosing productivity tools, you can ensure that the tools you select align with your requirements, enhance your workflow, and maximize your productivity.",{"type":2018,"content":11789},[11790],{"text":11791,"type":2022},"The right tools can be transformative, enabling you to focus on your craft and achieve outstanding results.",{"type":2105,"attrs":11793,"content":11794},{"level":2107},[11795],{"text":11796,"type":2022,"marks":11797},"10 practical tips for maximizing productivity",[11798],{"type":2113},{"type":2067,"attrs":11800},{"id":10982,"body":11801},[11802],{"_uid":11803,"emoji":9,"bgColor":2010,"markdown":11804,"component":2074},"i-ab785e63-2bb7-48c3-9006-b75239ed798a","When it comes to maximizing productivity, it's not just about the tools you use but also the strategies and habits you adopt.",{"type":2018,"content":11806},[11807],{"text":11808,"type":2022},"Now, let’s explore 10 practical tips that can help you make the most of your time and optimize your workflow.",{"type":2018,"content":11810},[11811],{"text":11812,"type":2022},"From managing distractions to prioritizing tasks, these tips will empower you to achieve peak productivity.",{"type":2105,"attrs":11814,"content":11815},{"level":2927},[11816],{"text":11817,"type":2022,"marks":11818},"Tip 1: Set clear and attainable goals",[11819],{"type":2113},{"type":2018,"content":11821},[11822],{"text":11823,"type":2022},"Goal-setting is an essential practice for enhancing productivity. Start by defining clear and specific goals within a given timeframe. Break down larger goals into smaller, actionable tasks to make them more manageable and less overwhelming.",{"type":2018,"content":11825},[11826],{"text":11827,"type":2022},"By having a clear roadmap, you can stay focused, motivated, and measure your progress along the way.",{"type":2105,"attrs":11829,"content":11830},{"level":2927},[11831],{"text":11832,"type":2022,"marks":11833},"Tip 2: Prioritize your tasks",[11834],{"type":2113},{"type":2067,"attrs":11836},{"id":10982,"body":11837},[11838],{"_uid":11839,"emoji":9,"bgColor":2010,"markdown":11840,"component":2074},"i-3e9a7527-2633-4a3c-9185-1b85e9927811","Not all tasks are created equal.",{"type":2018,"content":11842},[11843],{"text":11844,"type":2022},"Prioritization is key to focusing your time and energy on the most important and impactful activities. One effective method is using the Eisenhower Matrix, which categorizes tasks into four quadrants based on their urgency and importance.",{"type":2018,"content":11846},[11847],{"text":11848,"type":2022},"By identifying and tackling high-priority tasks first, you can make significant strides toward your goals.",{"type":2105,"attrs":11850,"content":11851},{"level":2927},[11852],{"text":11853,"type":2022,"marks":11854},"Tip 3. Practice time blocking",[11855],{"type":2113},{"type":2067,"attrs":11857},{"id":10982,"body":11858},[11859],{"_uid":11860,"component":10788,"largeSource":9,"smallSource":11861,"mediumSource":11862},"i-53ac73df-61bb-4d16-9007-882a581a0c6f","\u003Ciframe src=\"https:\u002F\u002Fassets.pinterest.com\u002Fext\u002Fembed.html?id=20618110787364460\" height=\"547\" width=\"345\" frameborder=\"0\" scrolling=\"no\">\u003C\u002Fiframe>","\u003Ciframe src=\"https:\u002F\u002Fassets.pinterest.com\u002Fext\u002Fembed.html?id=20618110787364460\" height=\"877\" width=\"600\" frameborder=\"0\" scrolling=\"no\" >\u003C\u002Fiframe>",{"type":2018,"content":11864},[11865],{"text":11866,"type":2022},"Time blocking is a technique that involves allocating specific time slots for different activities or tasks. By dedicating focused blocks of time to specific work or projects, you create a structured schedule that minimizes distractions and promotes deep work.",{"type":2018,"content":11868},[11869],{"text":11870,"type":2022},"Use productivity apps or calendar tools to visually block out your day and allocate time for essential tasks, meetings, and breaks.",{"type":2105,"attrs":11872,"content":11873},{"level":2927},[11874],{"text":11875,"type":2022,"marks":11876},"Tip 4. Optimize your workspace",[11877],{"type":2113},{"type":2018,"content":11879},[11880],{"text":11881,"type":2022},"A well-organized and clutter-free workspace can have a significant impact on your productivity. Keep your physical and digital environments tidy and create a system for organizing files, documents, and tools.",{"type":2018,"content":11883},[11884],{"text":11885,"type":2022},"Personalize your workspace with elements that inspire and motivate you. A clean and optimized workspace sets the stage for a focused and productive mindset.",{"type":2105,"attrs":11887,"content":11888},{"level":2927},[11889],{"text":11890,"type":2022,"marks":11891},"Tip 5. Minimize distractions",[11892],{"type":2113},{"type":2018,"content":11894},[11895],{"text":11896,"type":2022},"Take proactive steps to minimize distractions during dedicated work periods. Silence or turn off notifications on your devices, close unnecessary tabs or applications, and establish boundaries with colleagues or family members to minimize interruptions.",{"type":2018,"content":11898},[11899,11901,11907],{"text":11900,"type":2022},"Consider using website blockers or productivity apps that help you stay focused and limit access to distracting websites or ",{"text":11902,"type":2022,"marks":11903},"social media platforms",[11904],{"type":2035,"attrs":11905},{"href":11906,"uuid":11,"anchor":11,"target":429,"linktype":172},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Finstagram-reel-template\u002F",{"text":2052,"type":2022},{"type":2105,"attrs":11909,"content":11910},{"level":2927},[11911],{"text":11912,"type":2022,"marks":11913},"Tip 6. Practice the Pomodoro Technique",[11914],{"type":2113},{"type":2018,"content":11916},[11917],{"text":11918,"type":2022},"The Pomodoro Technique is a time management method that involves working in focused sprints with short breaks in between.",{"type":2018,"content":11920},[11921],{"text":11922,"type":2022},"Try setting a timer for a specific work interval, typically 25 minutes, and fully immerse yourself in the task at hand.",{"type":2018,"content":11924},[11925],{"text":11926,"type":2022},"Once the timer goes off, take a short break of 5 minutes before starting the next sprint. After completing a few cycles, take longer breaks (15-30 minutes).",{"type":2067,"attrs":11928},{"id":10982,"body":11929},[11930],{"_uid":11931,"emoji":9,"bgColor":2010,"markdown":11932,"component":2074},"i-4be9cf16-5d4c-4fab-8ff5-1d6f38fe5f5d","This technique helps maintain focus and prevents burnout.",{"type":2105,"attrs":11934,"content":11935},{"level":2927},[11936],{"text":11937,"type":2022,"marks":11938},"Tip 7. Delegate and collaborate",[11939],{"type":2113},{"type":2018,"content":11941},[11942],{"text":11943,"type":2022},"Asking for help is not a crime. Recognize that you don't have to do everything on your own.",{"type":2018,"content":11945},[11946],{"text":11947,"type":2022},"Delegate tasks that can be handled by others and leverage the expertise and strengths of your team members.",{"type":2018,"content":11949},[11950],{"text":11951,"type":2022},"Collaboration tools, such as project management platforms or communication apps, facilitate effective teamwork and streamline workflows. By sharing the workload and collaborating efficiently, you can save time and achieve better outcomes.",{"type":2105,"attrs":11953,"content":11954},{"level":2927},[11955],{"text":11956,"type":2022,"marks":11957},"Tip 8. Take breaks and practice self-care",[11958],{"type":2113},{"type":2067,"attrs":11960},{"id":10982,"body":11961},[11962],{"_uid":11963,"component":10788,"largeSource":9,"smallSource":11964,"mediumSource":11965},"i-572f5b3e-a359-4594-817f-c688add777f0","\u003Ciframe src=\"https:\u002F\u002Fassets.pinterest.com\u002Fext\u002Fembed.html?id=8233211823162556\" height=\"551\" width=\"345\" frameborder=\"0\" scrolling=\"no\">\u003C\u002Fiframe>"," \u003Ciframe src=\"https:\u002F\u002Fassets.pinterest.com\u002Fext\u002Fembed.html?id=8233211823162556\" height=\"884\" width=\"600\" frameborder=\"0\" scrolling=\"no\" >\u003C\u002Fiframe>",{"type":2018,"content":11967},[11968],{"text":11969,"type":2022,"marks":11970},"While it may seem counterintuitive, taking regular breaks is crucial for sustained productivity. Allow yourself short breaks throughout the day to recharge, stretch, or engage in activities that help clear your mind.",[11971],{"type":2081,"attrs":11972},{"color":5084},{"type":2067,"attrs":11974},{"id":10982,"body":11975},[11976],{"_uid":11977,"emoji":9,"bgColor":2010,"markdown":11978,"component":2074},"i-a2914001-bc39-4aa1-806b-aeef3a60b46f","Prioritize self-care practices such as exercise, healthy eating, and getting sufficient sleep.",{"type":2018,"content":11980},[11981],{"text":11982,"type":2022},"Taking care of your physical and mental well-being is essential for maintaining high productivity levels and avoiding burnout.",{"type":2105,"attrs":11984,"content":11985},{"level":2927},[11986],{"text":11987,"type":2022,"marks":11988},"Tip 9. Use productivity apps and tools",[11989],{"type":2113},{"type":2018,"content":11991},[11992],{"text":11993,"type":2022},"The productivity tools mentioned earlier are specifically designed to boost your and your team’s productivity. Explore different options and find the ones that align with your needs and preferences.",{"type":2018,"content":11995},[11996],{"text":11997,"type":2022},"We also recommend testing them with your team and seeing how helpful and intuitive the tools are. After all, you would like the whole team to use them instead of a few people.",{"type":2105,"attrs":11999,"content":12000},{"level":2927},[12001],{"text":12002,"type":2022,"marks":12003},"Tip 10. Continuously learn and improve",[12004],{"type":2113},{"type":2018,"content":12006},[12007],{"text":12008,"type":2022},"Productivity is not a one-time achievement but an ongoing journey. Continuously seek opportunities to learn new strategies, techniques, and tools that can further optimize your productivity.",{"type":2018,"content":12010},[12011],{"text":12012,"type":2022},"Stay updated with industry trends and best practices through online courses, webinars, or books. Adopting a growth mindset and embracing a mindset of continuous improvement is the way to go.",{"type":2105,"attrs":12014,"content":12015},{"level":2107},[12016],{"text":10592,"type":2022,"marks":12017},[12018],{"type":2113},{"type":2067,"attrs":12020},{"id":10982,"body":12021},[12022],{"_uid":12023,"component":10788,"largeSource":9,"smallSource":12024,"mediumSource":12025},"i-eea49818-1654-4787-bf16-36b3d4811fdd","\u003Ciframe src=\"https:\u002F\u002Fassets.pinterest.com\u002Fext\u002Fembed.html?id=811140582902712044\" height=\"571\" width=\"345\" frameborder=\"0\" scrolling=\"no\">\u003C\u002Fiframe>","\u003Ciframe src=\"https:\u002F\u002Fassets.pinterest.com\u002Fext\u002Fembed.html?id=811140582902712044\" height=\"919\" width=\"600\" frameborder=\"0\" scrolling=\"no\" >\u003C\u002Fiframe>",{"type":2018,"content":12027},[12028],{"text":12029,"type":2022},"Now that we have explored several tools and strategies to maximize efficiency and collaboration, it’s time to recap some key points discussed and highlight the significance of incorporating these productivity tools into your daily workflow.",{"type":2018,"content":12031},[12032],{"text":12033,"type":2022},"Whether you need to manage files and documents, schedule tasks and appointments, or streamline communication, the right tools can significantly improve your work efficiency.",{"type":2018,"content":12035},[12036],{"text":12037,"type":2022},"Tools like Google Drive provide a reliable platform for file storage and collaboration, while email accounts remain indispensable for effective communication and sharing of project updates.",{"type":2018,"content":12039},[12040],{"text":12041,"type":2022},"Time management is another crucial aspect. To gain valuable insights into how you allocate your time and identify areas for improvement, utilize time-tracking tools and time-management software that work for you and your team.",{"type":2018,"content":12043},[12044],{"text":12045,"type":2022},"When it comes to design work, leveraging design tools with advanced features can elevate your creative process.",{"type":2067,"attrs":12047},{"id":10982,"body":12048},[12049],{"_uid":12050,"emoji":9,"bgColor":2010,"markdown":12051,"component":2074},"i-b1970238-4d2f-41b9-ab3a-62782e606486","Whether you are a marketing designer or an animator, having access to powerful [design tools](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fdesign-trends\u002F) can enhance your productivity and streamline your design workflow.",{"type":2018,"content":12053},[12054,12056,12061],{"text":12055,"type":2022},"Look for tools that offer productivity features such as templates, asset libraries, and collaboration capabilities to enhance your creative output, ",{"text":12057,"type":2022,"marks":12058},"such as Linearity Curve",[12059],{"type":2035,"attrs":12060},{"href":10613,"uuid":11,"anchor":11,"target":429,"linktype":172},{"text":2052,"type":2022},{"type":2018,"content":12063},[12064],{"text":12065,"type":2022},"Project management software is another indispensable category of productivity tools. You will need to incorporate project management software into your tech stack to streamline all your project workflows, improve team communication, and ensure timely project delivery.",{"type":2067,"attrs":12067},{"id":10982,"body":12068},[12069],{"_uid":12070,"emoji":9,"bgColor":2010,"markdown":12071,"component":2074},"i-51849957-40b6-496a-b4b3-cc64c7937a01","As you embark on your productivity journey, consider creating a comprehensive list of productivity tools that align with your specific needs.",{"type":2018,"content":12073},[12074],{"text":12075,"type":2022},"From Linearity Curve, which helps equip marketing teams with the power to create beautiful design content, to Google Workspace for enhanced productivity and team collaboration, there are tools catering to every aspect of your daily tasks.",{"type":2018,"content":12077},[12078],{"text":12079,"type":2022},"Integrating productivity tools into your work routine can revolutionize the way you collaborate, manage time, and produce high-quality output.",{"type":2018,"content":12081},[12082],{"text":12083,"type":2022},"Be proactive in finding the right tools that complement your unique requirements and work style. Embrace the features, functionalities, and benefits these tools offer, whether it's streamlining your email campaigns, optimizing your design process, or managing projects effectively.",{"type":2018,"content":12085},[12086],{"text":12087,"type":2022},"Ready to boost productivity?",{"type":2067,"attrs":12089},{"id":10982,"body":12090},[12091,12097],{"_uid":12092,"title":4533,"button":12093,"component":2277,"description":4538,"backgroundColor":3368},"i-3325cb8a-4c5e-46b0-aadf-65827d6d3dd6",[12094],{"_uid":12095,"icon":9,"link":12096,"size":1668,"text":456,"type":1670,"component":1671},"08373901-4d2d-43bc-94c5-7a524298a0fe",{"id":1603,"url":9,"linktype":24,"fieldtype":25,"cached_url":1604},{"lg":9,"md":11288,"sm":9,"xl":9,"xs":9,"xl2":9,"xl3":9,"_uid":12098,"initial":11290,"component":3555,"backgroundColor":4308},"i-2eb05c60-df6a-4744-be03-cab749a0a5db",{"id":12100,"alt":12101,"name":9,"focus":9,"title":12101,"source":9,"filename":12102,"copyright":9,"fieldtype":12,"meta_data":12103,"is_external_url":7},18932909,"20 best productivity tools to maximize your time in 2023 | Linearity","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fb48ca0451d\u002Fproductivity-tools_thumbnail.png",{},{"id":12105,"filename":12106,"fieldtype":12,"is_external_url":7},18541512,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F015f28a9d0\u002Fproductivity-tools-newblogcover.png","20 Best Productivity Tools to Maximize Your Time in 2023","2023-07-21 16:42","Explore the top 20 productivity tools for marketing professionals to streamline workflows, enhance collaboration, and manage time effectively.","productivity-tools","blog\u002Fproductivity-tools",3950,[],"943fc88e-2017-42ca-9b0f-cd2cf8ec433e","2024-12-09T16:11:09.744Z",[],"blog\u002Ftag\u002Feducation",10,[],"deddd84d-4256-40fa-97af-c31e348c368c",[],{"name":6,"created_at":1964,"published_at":17,"updated_at":1965,"id":16,"uuid":18,"content":12123,"slug":1969,"full_slug":15,"sort_by_date":11,"position":1970,"tag_list":12126,"is_startpage":7,"parent_id":1972,"meta_data":11,"group_id":1973,"first_published_at":1974,"release_id":11,"lang":1011,"path":11,"alternates":12127,"default_full_slug":11,"translated_slugs":11,"_stopResolving":37},{"_uid":5,"title":6,"noIndex":7,"noFollow":7,"component":8,"reference":9,"meta_image":12124,"meta_title":9,"page_title":9,"description":9,"illustration":14,"hideFromSitemap":7,"meta_description":9},{"id":11,"alt":11,"name":9,"focus":11,"title":11,"source":11,"filename":9,"copyright":11,"fieldtype":12,"meta_data":12125},{},[],[],"ea66832c-7034-4a70-8b2c-e544c3d25393",[12130],{"_uid":12131,"image":12132,"imageAlt":12136,"component":2002},"06e61e8d-6e40-4b4c-a1ad-e5119eeb4b1d",{"id":12133,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":12134,"copyright":9,"fieldtype":12,"meta_data":12135,"is_external_url":7},20750164,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1920x1080\u002F78b8f2669b\u002Fedit_svg_blogcover.png",{},"svg editor online","The Best Online SVG Editors in 2026",[12139],{"name":2761,"created_at":2762,"published_at":2763,"updated_at":2764,"id":2765,"uuid":2766,"content":12140,"slug":2779,"full_slug":2780,"sort_by_date":11,"position":2781,"tag_list":12147,"is_startpage":7,"parent_id":2783,"meta_data":11,"group_id":2784,"first_published_at":2785,"release_id":11,"lang":1011,"path":11,"alternates":12148,"default_full_slug":11,"translated_slugs":11,"_stopResolving":37},{"_uid":2768,"name":2761,"image":12141,"noIndex":7,"socials":12143,"noFollow":7,"position":2774,"component":1002,"meta_image":12144,"meta_title":9,"page_title":9,"description":2777,"otherAuthors":12146,"hideFromSitemap":7,"meta_description":9},{"id":2770,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":2771,"copyright":9,"fieldtype":12,"meta_data":12142,"is_external_url":7},{},[],{"id":11,"alt":11,"name":9,"focus":11,"title":11,"source":11,"filename":9,"copyright":11,"fieldtype":12,"meta_data":12145},{},[],[],[],{"id":11,"alt":11,"name":9,"focus":11,"title":11,"source":11,"filename":9,"copyright":11,"fieldtype":12,"meta_data":12150},{},[12152,12161,12180,12193],{"_uid":12153,"content":12154,"component":2705},"bae29691-6381-4186-beb7-2c982ea63715",{"type":2015,"content":12155},[12156],{"type":2018,"attrs":12157,"content":12158},{"textAlign":11},[12159],{"text":12160,"type":2022},"This guide compares the most widely used online SVG editors in 2026: including Boxy SVG, Vectr, Gravit Designer, and SVGator . It covers what each tool handles well, where browser-based editing has limits, and when a native app like Linearity Curve is the better choice for serious vector work.",{"_uid":12162,"content":12163,"component":2705},"b40fdf22-08b6-4dee-a4a3-12a01bb3cd36",{"type":2015,"content":12164},[12165,12170,12175],{"type":2018,"attrs":12166,"content":12167},{"textAlign":11},[12168],{"text":12169,"type":2022},"Sometimes you just need to open an SVG file and change something. Move a path, update a colour, adjust a viewBox. You don't want to install software. You don't want to open a full design application. You just want a browser tab that lets you get it done.",{"type":2018,"attrs":12171,"content":12172},{"textAlign":11},[12173],{"text":12174,"type":2022},"That's the real use case behind the search for an \"SVG editor online\" — and there are now enough decent browser-based tools to make it genuinely viable for a range of tasks.",{"type":2018,"attrs":12176,"content":12177},{"textAlign":11},[12178],{"text":12179,"type":2022},"But browser-based editing has real limits. The closer your work gets to professional illustration, UI design, or anything that needs precise path control, the more those limits show up. This guide covers both sides: what online SVG editors are actually good for, which ones are worth using, and when it makes sense to move to a native app instead.",{"_uid":12181,"content":12182,"component":2705},"f9c3cdd0-1bcd-4016-b3f3-73e5a7cc0efe",{"type":2015,"content":12183},[12184],{"type":2067,"attrs":12185},{"id":12186,"body":12187},"ceb53284-e3ce-488b-bab9-66a628b78af0",[12188],{"_uid":12189,"title":12190,"markdown":12191,"component":12192},"i-27660a41-73f7-4b97-ac03-380ceb5869aa","In this article","1. What online SVG editors are actually for\n2. What to look for in an online SVG editor\n3. The best online SVG editors in 2026\n4. Feature comparison table\n5. Where online tools fall short\n6. When to move to a native app\n7. Linearity Curve: when you're ready for more","BlogComponentInsightTable",{"_uid":12194,"content":12195,"component":2705},"4c99cbaf-e94c-4333-8a5c-263d22bb39bc",{"type":2015,"content":12196},[12197,12202,12207,12212,12269,12274,12279,12284,12289,12298,12307,12316,12325,12334,12339,12344,12349,12354,12363,12381,12386,12391,12396,12404,12420,12425,12430,12435,12443,12459,12464,12469,12474,12482,12498,12502,12513,12518,12526,12531,12665,12670,12675,12684,12693,12702,12711,12720,12726,12731,12736,12743,12787,12792,12809,12814,12819,12824,12879,12884,12889,12899,12915,12920,12983,12988,12998,13004,13011],{"type":2105,"attrs":12198,"content":12199},{"level":2107,"textAlign":11},[12200],{"text":12201,"type":2022},"What online SVG editors are actually for",{"type":2018,"attrs":12203,"content":12204},{"textAlign":11},[12205],{"text":12206,"type":2022},"Online SVG editors occupy a specific niche. They're not trying to replace Illustrator or Linearity Curve. They exist for situations where you need to work with SVG files quickly, without setup, and often on a machine that isn't your primary workstation.",{"type":2018,"attrs":12208,"content":12209},{"textAlign":11},[12210],{"text":12211,"type":2022},"The most common real-world scenarios:",{"type":2934,"content":12213},[12214,12225,12236,12247,12258],{"type":2937,"content":12215},[12216],{"type":2018,"attrs":12217,"content":12218},{"textAlign":11},[12219,12223],{"text":12220,"type":2022,"marks":12221},"Quick edits to existing files",[12222],{"type":2113},{"text":12224,"type":2022}," — updating a colour, repositioning an element, exporting a slightly different version",{"type":2937,"content":12226},[12227],{"type":2018,"attrs":12228,"content":12229},{"textAlign":11},[12230,12234],{"text":12231,"type":2022,"marks":12232},"Working on an unfamiliar machine",[12233],{"type":2113},{"text":12235,"type":2022}," — a borrowed laptop, a work computer without your usual software, a remote session",{"type":2937,"content":12237},[12238],{"type":2018,"attrs":12239,"content":12240},{"textAlign":11},[12241,12245],{"text":12242,"type":2022,"marks":12243},"Lightweight creation",[12244],{"type":2113},{"text":12246,"type":2022}," — simple icons, basic shapes, quick diagrams that don't justify opening a full design tool",{"type":2937,"content":12248},[12249],{"type":2018,"attrs":12250,"content":12251},{"textAlign":11},[12252,12256],{"text":12253,"type":2022,"marks":12254},"Client review and annotation",[12255],{"type":2113},{"text":12257,"type":2022}," — sharing an SVG with a non-designer who needs to see and comment on it in a browser",{"type":2937,"content":12259},[12260],{"type":2018,"attrs":12261,"content":12262},{"textAlign":11},[12263,12267],{"text":12264,"type":2022,"marks":12265},"Learning vector basics",[12266],{"type":2113},{"text":12268,"type":2022}," — browser tools are often a lower-friction entry point for someone new to vector design",{"type":2018,"attrs":12270,"content":12271},{"textAlign":11},[12272],{"text":12273,"type":2022},"If your work fits one of these scenarios, an online editor is a reasonable choice. If you're doing detailed illustration, building a component library, or working with complex multi-layer files, you'll hit the ceiling quickly.",{"type":2105,"attrs":12275,"content":12276},{"level":2107,"textAlign":11},[12277],{"text":12278,"type":2022},"What to look for in an online SVG editor",{"type":2018,"attrs":12280,"content":12281},{"textAlign":11},[12282],{"text":12283,"type":2022},"Not all browser-based SVG tools are built the same way. Some are essentially simplified design apps that happen to run in a browser. Others are purpose-built SVG editors with direct access to the file's XML structure. A few are primarily animation tools that use SVG as their output format.",{"type":2018,"attrs":12285,"content":12286},{"textAlign":11},[12287],{"text":12288,"type":2022},"The things that matter most:",{"type":2018,"attrs":12290,"content":12291},{"textAlign":11},[12292,12296],{"text":12293,"type":2022,"marks":12294},"Path editing.",[12295],{"type":2113},{"text":12297,"type":2022}," Can you move individual anchor points? Add and delete nodes? Adjust Bezier handles? A tool that only lets you move whole shapes around isn't really an SVG editor — it's a canvas tool that exports SVG.",{"type":2018,"attrs":12299,"content":12300},{"textAlign":11},[12301,12305],{"text":12302,"type":2022,"marks":12303},"File import and export.",[12304],{"type":2113},{"text":12306,"type":2022}," You need to be able to bring in an existing SVG and get a clean, usable SVG back out. Some tools import fine but produce bloated or non-standard output that breaks in browsers or other applications.",{"type":2018,"attrs":12308,"content":12309},{"textAlign":11},[12310,12314],{"text":12311,"type":2022,"marks":12312},"Layer and group support.",[12313],{"type":2113},{"text":12315,"type":2022}," SVG files often have nested groups and layers. If the editor flattens everything on import, it's going to be difficult to work with anything more complex than a single icon.",{"type":2018,"attrs":12317,"content":12318},{"textAlign":11},[12319,12323],{"text":12320,"type":2022,"marks":12321},"Typography handling.",[12322],{"type":2113},{"text":12324,"type":2022}," If your SVG includes text, you need the editor to handle it properly — ideally preserving web fonts or converting to outlines correctly.",{"type":2018,"attrs":12326,"content":12327},{"textAlign":11},[12328,12332],{"text":12329,"type":2022,"marks":12330},"Performance.",[12331],{"type":2113},{"text":12333,"type":2022}," Browser-based tools can be slow with complex files. A large SVG with hundreds of paths will stress some tools to the point of being unusable.",{"type":2105,"attrs":12335,"content":12336},{"level":2107,"textAlign":11},[12337],{"text":12338,"type":2022},"The best online SVG editors in 2026",{"type":2105,"attrs":12340,"content":12341},{"level":2927,"textAlign":11},[12342],{"text":12343,"type":2022},"Boxy SVG",{"type":2018,"attrs":12345,"content":12346},{"textAlign":11},[12347],{"text":12348,"type":2022},"Boxy SVG is the closest thing to a proper SVG editor in the browser. It's purpose-built for SVG work rather than being a general design tool that happens to export SVG. The interface exposes the structure of the file directly — you can see and edit the XML, work with the full node tree, and access SVG-specific properties that most other tools abstract away.",{"type":2018,"attrs":12350,"content":12351},{"textAlign":11},[12352],{"text":12353,"type":2022},"It handles complex files better than most alternatives, and the path editing tools are genuinely usable. There's a free browser version and a paid desktop app for Mac, Windows and Linux.",{"type":2018,"attrs":12355,"content":12356},{"textAlign":11},[12357,12361],{"text":12358,"type":2022,"marks":12359},"Best for:",[12360],{"type":2113},{"text":12362,"type":2022}," Developers and designers who need direct SVG control, editing existing complex files, anything where clean output matters.",{"type":2067,"attrs":12364},{"id":12365,"body":12366},"43b72747-ce3a-4db0-8418-962cb85932df",[12367],{"_uid":12368,"asset":12369,"component":2881,"description":12380},"i-34eccc26-eb7d-4061-9514-da55e04dff49",[12370],{"_uid":12371,"asset":12372,"device":2879,"component":2880},"b6b7feb3-a65c-4838-8629-d09385a20b40",[12373],{"_uid":12374,"image":12375,"imageAlt":12379,"component":2002},"4f83e92e-5ef7-47ad-b9a7-5c8712311b6c",{"id":12376,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":12377,"copyright":9,"fieldtype":12,"meta_data":12378,"is_external_url":7},168287872132207,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F736x531\u002Fb6605efed1\u002Fboxy-svg-efitor.jpg",{},"boxy svg editor","Boxy SVG exposes SVG structure more directly than most browser-based tools.",{"type":2105,"attrs":12382,"content":12383},{"level":2927,"textAlign":11},[12384],{"text":12385,"type":2022},"Vectr",{"type":2018,"attrs":12387,"content":12388},{"textAlign":11},[12389],{"text":12390,"type":2022},"Vectr is a simpler, more beginner-friendly option. The interface is clean and approachable, and it works reasonably well for creating basic vector graphics from scratch — shapes, text, simple icons. It also supports real-time collaboration, which makes it useful for quick back-and-forth with clients or teammates.",{"type":2018,"attrs":12392,"content":12393},{"textAlign":11},[12394],{"text":12395,"type":2022},"The limitations show up fast if you're doing anything complex. Path editing is basic, there's no real Bezier handle control, and it struggles with imported SVG files that have many layers or nested groups. It's genuinely useful for simple work, but it's not a tool for professional illustration.",{"type":2018,"attrs":12397,"content":12398},{"textAlign":11},[12399,12402],{"text":12358,"type":2022,"marks":12400},[12401],{"type":2113},{"text":12403,"type":2022}," Beginners, quick simple illustrations, collaborative review of basic vector files.",{"type":2067,"attrs":12405},{"id":12365,"body":12406},[12407],{"_uid":12408,"asset":12409,"component":2881,"description":9},"i-410797c1-e36b-4623-8725-81dfa1994474",[12410],{"_uid":12411,"asset":12412,"device":2879,"component":2880},"021ee74f-a707-4686-b0ce-d029323398f7",[12413],{"_uid":12414,"image":12415,"imageAlt":12419,"component":2002},"aa215620-2e52-4458-b3b4-c4538858a33f",{"id":12416,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":12417,"copyright":9,"fieldtype":12,"meta_data":12418,"is_external_url":7},168291190797662,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1200x748\u002F4d7ec06b65\u002Fvectr.jpg",{},"vectr",{"type":2105,"attrs":12421,"content":12422},{"level":2927,"textAlign":11},[12423],{"text":12424,"type":2022},"Gravit Designer (Corel Vector)",{"type":2018,"attrs":12426,"content":12427},{"textAlign":11},[12428],{"text":12429,"type":2022},"Gravit Designer was one of the most capable browser-based vector tools for several years. It has since been rebranded as Corel Vector and integrated into the Corel ecosystem. The core functionality remains strong — better pen tool, more complete layer support, and more export options than most browser-based alternatives.",{"type":2018,"attrs":12431,"content":12432},{"textAlign":11},[12433],{"text":12434,"type":2022},"The free tier has become more restricted since the Corel acquisition, and the subscription model is a meaningful cost consideration if you're comparing it to free alternatives. For users already in the Corel ecosystem, it makes sense. For everyone else, the value proposition is less clear.",{"type":2018,"attrs":12436,"content":12437},{"textAlign":11},[12438,12441],{"text":12358,"type":2022,"marks":12439},[12440],{"type":2113},{"text":12442,"type":2022}," Users who need more than basic shape creation, already use Corel products.",{"type":2067,"attrs":12444},{"id":12365,"body":12445},[12446],{"_uid":12447,"asset":12448,"component":2881,"description":9},"i-dd432beb-cca4-47c4-ae55-7bca0211b6dd",[12449],{"_uid":12450,"asset":12451,"device":2879,"component":2880},"f8d84045-466f-4ab6-96c2-16448f7a871f",[12452],{"_uid":12453,"image":12454,"imageAlt":12458,"component":2002},"074cf1d3-2a48-42bb-b484-77a2067ee63a",{"id":12455,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":12456,"copyright":9,"fieldtype":12,"meta_data":12457,"is_external_url":7},168291468612979,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1480x858\u002Fcfcdd93007\u002Fcorel-vector.jpg",{},"corel vector",{"type":2105,"attrs":12460,"content":12461},{"level":2927,"textAlign":11},[12462],{"text":12463,"type":2022},"SVGator",{"type":2018,"attrs":12465,"content":12466},{"textAlign":11},[12467],{"text":12468,"type":2022},"SVGator is a different kind of tool. It's primarily an SVG animation platform — you bring in a static SVG and use a timeline-based interface to add CSS or JavaScript animations. As a static SVG editor it's limited, but as an animation tool for SVG it's one of the better browser-based options.",{"type":2018,"attrs":12470,"content":12471},{"textAlign":11},[12472],{"text":12473,"type":2022},"If you need to animate SVG elements — paths, icons, loaders, illustrations — without writing animation code by hand, SVGator is worth knowing about. The output is clean, well-structured SVG with embedded CSS or JS, and it works well in most browser contexts.",{"type":2018,"attrs":12475,"content":12476},{"textAlign":11},[12477,12480],{"text":12358,"type":2022,"marks":12478},[12479],{"type":2113},{"text":12481,"type":2022}," Adding animation to existing SVG files, creating animated icons and loaders.",{"type":2067,"attrs":12483},{"id":12365,"body":12484},[12485],{"_uid":12486,"asset":12487,"component":2881,"description":9},"i-ff330d0b-edd0-4b11-9ff9-cfc0de9b2e56",[12488],{"_uid":12489,"asset":12490,"device":2879,"component":2880},"497fd847-625c-41f9-ba30-52298105a103",[12491],{"_uid":12492,"image":12493,"imageAlt":12497,"component":2002},"02d7dd3b-e0dd-4701-b60f-d1321c1a77e9",{"id":12494,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":12495,"copyright":9,"fieldtype":12,"meta_data":12496,"is_external_url":7},168292076918166,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F3420x1886\u002Fac512ef522\u002Fsvgator.avif",{},"svgator",{"type":2105,"attrs":12499,"content":12500},{"level":2927,"textAlign":11},[12501],{"text":1391,"type":2022},{"type":2018,"attrs":12503,"content":12504},{"textAlign":11},[12505,12511],{"text":1391,"type":2022,"marks":12506},[12507],{"type":2035,"attrs":12508},{"href":12509,"uuid":309,"anchor":11,"target":429,"linktype":24,"story":12510},"\u002Fcomparison\u002Ffigma",{"name":312,"id":313,"uuid":309,"slug":314,"url":310,"full_slug":310,"_stopResolving":37},{"text":12512,"type":2022}," isn't a dedicated SVG editor, but it deserves a mention here because it's where a lot of SVG work actually happens in browser-based workflows. You can import SVG files, edit paths reasonably well, and export back to SVG. The collaboration features are class-leading, and the browser version is essentially identical to the desktop app.",{"type":2018,"attrs":12514,"content":12515},{"textAlign":11},[12516],{"text":12517,"type":2022},"The limitation is that Figma treats SVG as an import\u002Fexport format rather than as its native file structure. It doesn't expose SVG properties directly, and its SVG export — while generally clean — can produce output with Figma-specific attributes that occasionally cause issues in browser rendering.",{"type":2018,"attrs":12519,"content":12520},{"textAlign":11},[12521,12524],{"text":12358,"type":2022,"marks":12522},[12523],{"type":2113},{"text":12525,"type":2022}," Teams already in Figma, UI-adjacent vector work, collaborative editing.",{"type":2105,"attrs":12527,"content":12528},{"level":2927,"textAlign":11},[12529],{"text":12530,"type":2022},"Feature comparison table",{"type":2067,"attrs":12532},{"id":12365,"body":12533},[12534],{"_uid":12535,"content":12536,"component":3339,"showHeader":37,"invertAxisOnMobile":7},"i-50e2e9f6-e398-4ef8-8686-f78bc0333c42",{"tbody":12537,"thead":12644,"fieldtype":3270},[12538,12560,12583,12604,12623],{"_uid":12539,"body":12540,"component":3193},"9fab7239-7e02-4884-9be2-470e28fda842",[12541,12543,12546,12548,12551,12554,12557],{"_uid":12542,"value":12343,"component":3177},"21f7aad5-6acf-41cf-b5c6-ceb0315f124d",{"_uid":12544,"value":12545,"component":3177},"6bb81cf5-51bd-4adc-98f7-67e11ea8709c","Full Bezier control",{"_uid":9,"value":12547,"component":3177},"Clean, standards-compliant",{"_uid":12549,"value":12550,"component":3177},"adf3a01d-cdb6-417a-9977-d522ac131c47","Full",{"_uid":12552,"value":12553,"component":3177},"1307b72b-d535-434f-bb1c-2cb5404a8fe9","Basic",{"_uid":12555,"value":12556,"component":3177},"dc186497-e2d7-4756-aa2f-71bb18c1d0a7","Yes (browser)",{"_uid":12558,"value":12559,"component":3177},"69d3999a-52f4-4522-b748-76ca4b26203e","Direct SVG editing",{"_uid":12561,"body":12562,"component":3193},"4fdaac9f-1d6d-425e-aa4c-fb32ea284154",[12563,12565,12568,12571,12574,12577,12580],{"_uid":12564,"value":12385,"component":3177},"22d23234-ae04-49d1-b6dd-7fd271048286",{"_uid":12566,"value":12567,"component":3177},"b983a458-c1bf-4c00-ad68-f1cdb2d9c65f","Basic shapes only",{"_uid":12569,"value":12570,"component":3177},"9a728811-f0c7-4c41-abd2-ece0d1128ef7","Limited on complex files",{"_uid":12572,"value":12573,"component":3177},"81a01693-2683-47e7-b0cf-7d0bdb41439a","Partial",{"_uid":12575,"value":12576,"component":3177},"097e5dcf-cdd7-4a4e-9645-bc3e38121481","No",{"_uid":12578,"value":12579,"component":3177},"b1d04bf3-6102-491c-99f6-120c4806a85e","Yes",{"_uid":12581,"value":12582,"component":3177},"e0abf832-1313-4e76-87c3-31f8d8a6eca8","Simple creation, beginners",{"_uid":12584,"body":12585,"component":3193},"1aa2e2f7-5cfa-4cc6-b430-516357ba7133",[12586,12589,12592,12594,12596,12598,12601],{"_uid":12587,"value":12588,"component":3177},"95cfbd30-7ca5-47e9-8e20-053e651d4c05","Corel Vector",{"_uid":12590,"value":12591,"component":3177},"a3cf5ccd-e5c4-42f9-821f-ed6d092e623e","Good",{"_uid":12593,"value":12591,"component":3177},"25b1a43e-9bcd-4a95-8ad2-26fb148e2045",{"_uid":12595,"value":12550,"component":3177},"ac292ab4-6734-41b3-93ae-e7198f6bf4c7",{"_uid":12597,"value":12576,"component":3177},"de2673f4-8f1e-4876-af74-fb4fa9dd874c",{"_uid":12599,"value":12600,"component":3177},"c6df9861-e214-4adc-83a7-7b815404d925","Limited",{"_uid":12602,"value":12603,"component":3177},"ee1ee5e7-4940-4688-8897-ad197afb98af","Intermediate vector work",{"_uid":12605,"body":12606,"component":3193},"c6c93c8f-dfee-4714-abf8-d5643e55223d",[12607,12609,12611,12613,12615,12618,12620],{"_uid":12608,"value":12463,"component":3177},"90ab20fe-9d42-4230-86c5-2b83b2a99793",{"_uid":12610,"value":12600,"component":3177},"370ccb2b-684c-4542-bb76-592811329dc9",{"_uid":12612,"value":12591,"component":3177},"288ccf6b-f0f2-45e3-9686-bbaea9557ef0",{"_uid":12614,"value":12573,"component":3177},"8ff5c4e9-8a8d-4ea2-aecc-b35eae0d56d5",{"_uid":12616,"value":12617,"component":3177},"da93984d-64b6-4101-988d-742e184cf9b9","Excellent",{"_uid":12619,"value":12600,"component":3177},"0d409320-de31-43a0-9b7c-d6c5f15687ca",{"_uid":12621,"value":12622,"component":3177},"f396d424-642e-415b-87b0-5bdf3a7df244","SVG animation",{"_uid":12624,"body":12625,"component":3193},"0bc6e0ac-7312-4a90-a92a-45cfeeaae9ed",[12626,12628,12630,12633,12635,12638,12641],{"_uid":12627,"value":1391,"component":3177},"6166aab5-d9a3-4475-94b4-ff03d6689099",{"_uid":12629,"value":12591,"component":3177},"9f3c165d-137c-4b3d-acc9-7e5417641cfb",{"_uid":12631,"value":12632,"component":3177},"82acee19-dd88-4237-9863-548fcd3cfce9","Good (with caveats)",{"_uid":12634,"value":12550,"component":3177},"1bbbb0dd-43db-404b-9e1d-d8e9b33e3471",{"_uid":12636,"value":12637,"component":3177},"e77bb2ea-697a-4112-adc2-957ccd18dee5","With plugins",{"_uid":12639,"value":12640,"component":3177},"b8677b10-0f4d-454c-881c-7e263d654813","Yes (free plan)",{"_uid":12642,"value":12643,"component":3177},"946d9f74-7b58-4c4b-8aa0-9363dcdb517d","UI design, collaboration",[12645,12648,12651,12654,12657,12659,12662],{"_uid":12646,"value":12647,"component":3255},"bc25181a-3e5f-4315-87fc-e650b0aab1e2","Tool",{"_uid":12649,"value":12650,"component":3255},"bc297197-6f63-490f-b518-0056ad131f79","Path editing",{"_uid":12652,"value":12653,"component":3255},"b6bb7e43-4734-4300-95d6-6ef16d21c6fb","SVG import\u002Fexport",{"_uid":12655,"value":12656,"component":3255},"de89d9d6-c3f7-46bc-a3aa-cf0500981166","Layer support",{"_uid":12658,"value":1303,"component":3255},"5a3a70c8-84e2-43e1-ad1e-d889682f1c6c",{"_uid":12660,"value":12661,"component":3255},"cab575fa-72d2-42f6-9a39-f0a5563cb53e","Free tier",{"_uid":12663,"value":12664,"component":3255},"f3157f4d-1c15-49d5-bd3e-4cd9a1349b27","Best use case",{"type":2105,"attrs":12666,"content":12667},{"level":2107,"textAlign":11},[12668],{"text":12669,"type":2022},"Where online tools fall short",{"type":2018,"attrs":12671,"content":12672},{"textAlign":11},[12673],{"text":12674,"type":2022},"Browser-based SVG editors have made real progress, but they share a set of limitations that show up reliably once the work gets more demanding.",{"type":2018,"attrs":12676,"content":12677},{"textAlign":11},[12678,12682],{"text":12679,"type":2022,"marks":12680},"Performance with complex files.",[12681],{"type":2113},{"text":12683,"type":2022}," A browser tab running a design application is competing with everything else in the browser for memory and processing. Large SVG files — detailed illustrations, files with hundreds of paths, complex masks or clip paths — will slow down or crash most online tools in ways that desktop apps simply don't.",{"type":2018,"attrs":12685,"content":12686},{"textAlign":11},[12687,12691],{"text":12688,"type":2022,"marks":12689},"Bezier precision.",[12690],{"type":2113},{"text":12692,"type":2022}," Full handle-level Bezier control — the kind you need for clean illustration work — is either absent or feels imprecise in most browser tools. You can move points, but fine-tuning curves to the level a professional illustration requires is genuinely difficult in a browser environment.",{"type":2018,"attrs":12694,"content":12695},{"textAlign":11},[12696,12700],{"text":12697,"type":2022,"marks":12698},"Typography.",[12699],{"type":2113},{"text":12701,"type":2022}," Browser font handling varies across tools, and managing embedded fonts in SVG exports is inconsistent. 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It doesn't run in a browser, and that's not a limitation, it's a deliberate choice. The things that make a browser-based SVG editor convenient (instant access, no install) are the same things that create its ceiling. 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Before a reader processes a single word, they've already registered the type's weight, scale, and structure, and formed an expectation about what kind of thing they're reading. This guide covers the core typographic principles designers need to work with, from type classification and hierarchy to spacing and pairing, with a practical walkthrough of how to apply them in Linearity Curve.",{"type":2067,"attrs":14615},{"id":14616,"body":14617},"523dfa88-1b85-48bf-95a3-ad75d7557a47",[14618],{"_uid":14619,"title":14620,"markdown":14621,"component":12192},"i-a112cf53-8e96-4705-99d3-1318cc8c3b8c","In this article:","- Type classification\n- Typographic hierarchy\nType pairing\n- Spacing: tracking, kerning, and leading\n- Typography in practice: Linearity Curve workflow\n- Common typography mistakes\n",{"type":2105,"attrs":14623,"content":14624},{"level":2107,"textAlign":11},[14625],{"text":14626,"type":2022},"Type classification",{"type":2018,"attrs":14628,"content":14629},{"textAlign":11},[14630],{"text":14631,"type":2022},"Typefaces are organised into categories that describe their visual character and typical use cases. Understanding these categories is the starting point for making deliberate type choices rather than instinctive ones.",{"type":2067,"attrs":14633},{"id":14616,"body":14634},[14635],{"_uid":14636,"content":14637,"component":3339,"showHeader":37,"invertAxisOnMobile":7},"i-05575522-48d6-45b4-b7be-cabb17213043",{"tbody":14638,"thead":14709,"fieldtype":3270},[14639,14650,14662,14674,14685,14697],{"_uid":14640,"body":14641,"component":3193},"4a4d6175-8555-43dd-9625-57ee3c3fb5c6",[14642,14645,14648],{"_uid":14643,"value":14644,"component":3177},"b047adc2-43cb-4c21-a0d7-e57970c5962d","Serif",{"_uid":14646,"value":14647,"component":3177},"70be8434-862b-4361-98b3-4607a08708b8","Small strokes (serifs) at letterform terminals — traditional, authoritative",{"_uid":9,"value":14649,"component":3177},"Editorial, publishing, long-form text, luxury branding",{"_uid":14651,"body":14652,"component":3193},"4e44df2c-0680-46ab-8891-eea887f3b3bb",[14653,14656,14659],{"_uid":14654,"value":14655,"component":3177},"4fa422e1-126c-4f75-9ea1-831923b80626","Sans-serif",{"_uid":14657,"value":14658,"component":3177},"4affed62-d73e-4f08-a307-af4cd59754c3","Clean terminals, no serifs — modern, neutral, legible",{"_uid":14660,"value":14661,"component":3177},"01054c98-50a2-459b-a30c-0b2a32609454","UI, digital interfaces, product design, body text",{"_uid":14663,"body":14664,"component":3193},"b5f95d6f-a5e5-4446-bd3c-77bc0a8ab6da",[14665,14668,14671],{"_uid":14666,"value":14667,"component":3177},"71e11ba0-c8b6-458d-bd84-ae624300828a","Monospace",{"_uid":14669,"value":14670,"component":3177},"ee46f633-ac2b-4f15-bc35-77941598bccb","Equal character width — technical, code-like",{"_uid":14672,"value":14673,"component":3177},"235a31fa-4b8f-4b22-9dab-cfb5eb757738","Code samples, technical content, editorial accent",{"_uid":14675,"body":14676,"component":3193},"97b68c7c-f9be-4f42-a430-be41487e0cf6",[14677,14679,14682],{"_uid":14678,"value":3260,"component":3177},"0500dd65-5df7-414d-bc30-9ab5bcc5ef6c",{"_uid":14680,"value":14681,"component":3177},"3d9b7b93-9819-456a-8b84-26ba26634012","Highly expressive, optimised for large sizes — not for body text",{"_uid":14683,"value":14684,"component":3177},"6ca92584-a642-4d6f-b09c-d20a15c0eba6","Headlines, posters, brand wordmarks",{"_uid":14686,"body":14687,"component":3193},"e5d8891c-7ca2-477c-9b66-73ada00e370b",[14688,14691,14694],{"_uid":14689,"value":14690,"component":3177},"fcb5a603-f0f3-4f10-82d8-9b681f317ca2","Script",{"_uid":14692,"value":14693,"component":3177},"37be7419-5af3-4554-810b-db67bf4df35b","Handwritten or calligraphic — personal, decorative",{"_uid":14695,"value":14696,"component":3177},"06c387cb-d752-40df-8f54-8fb658faaa21","Invitations, packaging, accent use in branding",{"_uid":14698,"body":14699,"component":3193},"2ef7de04-89fb-4750-b65b-cdb568a07a3d",[14700,14703,14706],{"_uid":14701,"value":14702,"component":3177},"a36ba55d-7731-4cf4-85e5-22f392e7d4ab","Slab serif",{"_uid":14704,"value":14705,"component":3177},"2d96a8dd-03a2-4f03-a71c-4439062fdaea","Heavy block serifs — sturdy, editorial, impactful",{"_uid":14707,"value":14708,"component":3177},"87cdd6e3-6dfe-4837-b09a-23c20a183266","Posters, editorial headlines, branding",[14710,14713,14716],{"_uid":14711,"value":14712,"component":3255},"f3ec0ee9-7c03-40c6-aa20-00e98ab8fed8","Category",{"_uid":14714,"value":14715,"component":3255},"dcf479d9-2f8d-4fa7-b59d-3ff8036e8200","Defining characteristics",{"_uid":14717,"value":14718,"component":3255},"7c6913cf-797c-438b-96dd-fbb1ae0cfd2d","Typical use",{"type":2018,"attrs":14720,"content":14721},{"textAlign":11},[14722,14726],{"text":14723,"type":2022,"marks":14724},"The single most important rule in type selection is function before preference.",[14725],{"type":2113},{"text":14727,"type":2022}," Body text needs to sustain readability across long passages at small sizes — that eliminates most display faces and many scripts before you've opened a type library. A headline can carry significantly more personality because it's read in a glance rather than sustained over paragraphs.",{"type":2067,"attrs":14729},{"id":14616,"body":14730},[14731],{"_uid":14732,"emoji":9,"bgColor":2010,"markdown":14733,"component":2074},"i-1c8d41a0-4465-40bc-9983-f59265e9775e","The question to ask before choosing any typeface isn't \"do I like this?\" — it's \"what is this type doing, and what does it need to do that well?\"",{"type":2018,"attrs":14735},{"textAlign":11},{"type":2067,"attrs":14737},{"id":14616,"body":14738},[14739],{"_uid":14740,"asset":14741,"component":2881,"description":14752},"i-9ec0eb4c-9cb7-4483-8cf3-6930cc2341e5",[14742],{"_uid":14743,"asset":14744,"device":2879,"component":2880},"91a7339b-ad2a-4871-afd7-88919e0a7387",[14745],{"_uid":14746,"image":14747,"imageAlt":14751,"component":2002},"4d292e72-09ed-467e-b1d1-a0aac0f16d4b",{"id":14748,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":14749,"copyright":9,"fieldtype":12,"meta_data":14750,"is_external_url":7},171440928622782,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1693x929\u002F4181eeef45\u002Ftypes.png",{},"types","The six major typeface categories, same word, radically different tone. Type choice communicates before content is read.",{"type":2105,"attrs":14754,"content":14755},{"level":2107,"textAlign":11},[14756],{"text":14757,"type":2022},"Typographic hierarchy",{"type":2018,"attrs":14759,"content":14760},{"textAlign":11},[14761],{"text":14762,"type":2022},"Typographic hierarchy is the system that tells a reader what to read first, second, and third. Without hierarchy, every element competes equally for attention — which means nothing is read with the right weight.",{"type":2018,"attrs":14764,"content":14765},{"textAlign":11},[14766],{"text":14767,"type":2022},"This is one of the most common problems in early design work: all the content is present, but there's no direction. The reader's eye doesn't know where to start.",{"type":2018,"attrs":14769,"content":14770},{"textAlign":11},[14771],{"text":14772,"type":2022},"Hierarchy is created through a combination of:",{"type":2934,"content":14774},[14775,14786,14797,14808,14819],{"type":2937,"content":14776},[14777],{"type":2018,"attrs":14778,"content":14779},{"textAlign":11},[14780,14784],{"text":14781,"type":2022,"marks":14782},"Size",[14783],{"type":2113},{"text":14785,"type":2022}," — larger type reads first",{"type":2937,"content":14787},[14788],{"type":2018,"attrs":14789,"content":14790},{"textAlign":11},[14791,14795],{"text":14792,"type":2022,"marks":14793},"Weight",[14794],{"type":2113},{"text":14796,"type":2022}," — bolder type draws more attention than lighter",{"type":2937,"content":14798},[14799],{"type":2018,"attrs":14800,"content":14801},{"textAlign":11},[14802,14806],{"text":14803,"type":2022,"marks":14804},"Colour and contrast",[14805],{"type":2113},{"text":14807,"type":2022}," — higher contrast reads before lower contrast",{"type":2937,"content":14809},[14810],{"type":2018,"attrs":14811,"content":14812},{"textAlign":11},[14813,14817],{"text":14814,"type":2022,"marks":14815},"Spacing",[14816],{"type":2113},{"text":14818,"type":2022}," — more space around an element gives it more visual prominence",{"type":2937,"content":14820},[14821],{"type":2018,"attrs":14822,"content":14823},{"textAlign":11},[14824,14828],{"text":14825,"type":2022,"marks":14826},"Style",[14827],{"type":2113},{"text":14829,"type":2022}," — uppercase, italic, or tracked type signals a different role",{"type":2018,"attrs":14831,"content":14832},{"textAlign":11},[14833],{"text":14834,"type":2022},"Most design systems define three to four hierarchy levels. Each level has defined size, weight, and spacing — applied consistently across the entire system rather than decided case by case.",{"type":2067,"attrs":14836},{"id":14616,"body":14837},[14838],{"_uid":14839,"content":14840,"component":3339,"showHeader":37,"invertAxisOnMobile":7},"i-d0e0641b-da27-4fd6-8173-66dbed6e6ac0",{"tbody":14841,"thead":14917,"fieldtype":3270},[14842,14857,14872,14887,14902],{"_uid":14843,"body":14844,"component":3193},"51cab2ab-f41d-4adf-aba8-7792e9d4a764",[14845,14848,14851,14854],{"_uid":14846,"value":14847,"component":3177},"4f1ba937-dc38-466a-adba-d53ee621c623","H1",{"_uid":14849,"value":14850,"component":3177},"dce02c92-2343-48ce-ba80-7718861c2d29","Primary headline",{"_uid":14852,"value":14853,"component":3177},"3a0d1af2-b362-4fa8-a744-924be349051d","32–72pt",{"_uid":14855,"value":14856,"component":3177},"8b606b84-0028-4520-b9a6-151127d1ba6d","Bold or Black",{"_uid":14858,"body":14859,"component":3193},"1dfac1bf-ab71-4f98-aa31-2d4be928c6ea",[14860,14863,14866,14869],{"_uid":14861,"value":14862,"component":3177},"006407a9-8187-43ea-b2a3-41cb3104e8f5","H2",{"_uid":14864,"value":14865,"component":3177},"40e2c9c4-c405-45b7-9956-c5c816759cb1","Section heading",{"_uid":14867,"value":14868,"component":3177},"d4bfd51a-3890-40ce-9d29-632e7d31c7bf","20–32pt",{"_uid":14870,"value":14871,"component":3177},"d7dd7e28-08c1-46c1-bbc9-ba4de156b142","Semibold or Bold",{"_uid":14873,"body":14874,"component":3193},"9043774f-2421-42be-af6c-361f9e6e2082",[14875,14878,14881,14884],{"_uid":14876,"value":14877,"component":3177},"f7459ec5-498c-4d88-a5a4-d71aed0bfc17","H3",{"_uid":14879,"value":14880,"component":3177},"8ea31d6d-cace-4514-b601-05adcae0c683","Subheading",{"_uid":14882,"value":14883,"component":3177},"13e6f5d7-2427-4adc-8759-0cf6cc1103b3","16–20pt",{"_uid":14885,"value":14886,"component":3177},"de5d0e51-0987-4ab2-ad32-4cc359cca418","Medium or Semibold",{"_uid":14888,"body":14889,"component":3193},"1bb91cad-024a-4ccb-a725-c4be87c0c2cd",[14890,14893,14896,14899],{"_uid":14891,"value":14892,"component":3177},"11e08d04-e56b-4be6-a20a-bda62e8db171","Body",{"_uid":14894,"value":14895,"component":3177},"65d24ff5-20fd-487f-b2cf-36476e665e40","Main content",{"_uid":14897,"value":14898,"component":3177},"07251603-2813-49b8-bf20-0cec314dab69","14–17pt",{"_uid":14900,"value":14901,"component":3177},"2411367d-a589-4d2b-b8c6-0c3438eb8798","Regular",{"_uid":14903,"body":14904,"component":3193},"84262c18-7f0e-460b-9b16-65def47b0cc0",[14905,14908,14911,14914],{"_uid":14906,"value":14907,"component":3177},"0a7482d8-c986-4157-8adf-ca08d1397e3d","Caption \u002F Label",{"_uid":14909,"value":14910,"component":3177},"cc4ad506-c5b2-4fa2-88d9-6fab5cc48724","Supporting detail",{"_uid":14912,"value":14913,"component":3177},"54c30aa6-8bfa-497c-8f30-641970e84d1a","11–13pt",{"_uid":14915,"value":14916,"component":3177},"35639625-045d-4070-b5c3-bad95e7c2d6f","Regular or Light",[14918,14921,14924,14927],{"_uid":14919,"value":14920,"component":3255},"16a72575-4f23-4395-a67b-4a703d1f59d6","Level",{"_uid":14922,"value":14923,"component":3255},"1b562203-46ac-45a2-bd38-5f55a8c7c683","Typical role",{"_uid":14925,"value":14926,"component":3255},"725247fb-d595-4bc0-967c-c9544cf3a47b","Size range",{"_uid":14928,"value":14792,"component":3255},"f44569c5-920f-468e-9139-fd2aa2344e00",{"type":2018,"attrs":14930,"content":14931},{"textAlign":11},[14932,14936],{"text":14933,"type":2022,"marks":14934},"Hierarchy through spacing is often more elegant than hierarchy through size alone.",[14935],{"type":2113},{"text":14937,"type":2022}," More space above an H2 than below it signals its role as a section opener without requiring a larger font size. Many professional typographers reduce the number of size steps and use spacing, weight, and colour to do the differentiation work.",{"type":2067,"attrs":14939},{"id":14616,"body":14940},[14941],{"_uid":14942,"asset":14943,"component":2881,"description":14954},"i-fea41762-5fe4-4fec-8ca7-95c2715c5418",[14944],{"_uid":14945,"asset":14946,"device":2879,"component":2880},"1e0c305f-94ac-4eb4-b300-e98979404159",[14947],{"_uid":14948,"image":14949,"imageAlt":14953,"component":2002},"ebf9d51a-75fe-4bfa-a1d3-da6d04832bae",{"id":14950,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":14951,"copyright":9,"fieldtype":12,"meta_data":14952,"is_external_url":7},171442366761232,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1122x1402\u002F0c8248718b\u002Ftypography-hierarchy.png",{}," typographic hierarchy"," A four-level typographic hierarchy communicates structure before content, the reader knows what to read first without being told.",{"type":2067,"attrs":14956},{"id":14616,"body":14957},[14958],{"_uid":14959,"markdown":14960,"component":10036},"i-41816a51-3ff6-4322-92ff-d9dec80b725c","\"Typography is two-dimensional architecture, based on experience and imagination, and guided by rules and readability.\" — Hermann Zapf, type designer",{"type":2105,"attrs":14962,"content":14963},{"level":2107,"textAlign":11},[14964],{"text":14965,"type":2022},"Type pairing",{"type":2018,"attrs":14967,"content":14968},{"textAlign":11},[14969],{"text":14970,"type":2022},"Most designs use more than one typeface. Getting pairing right is less about finding two faces that look beautiful together and more about finding two that serve distinct functions without creating visual conflict.",{"type":2018,"attrs":14972,"content":14973},{"textAlign":11},[14974,14978],{"text":14975,"type":2022,"marks":14976},"The principle is contrast, not conflict.",[14977],{"type":2113},{"text":14979,"type":2022}," Two typefaces should be different enough to clearly serve different purposes — a headline face and a body face — but harmonious enough to share a page. The most reliable pairings combine a serif with a sans-serif, because the contrast between the two is functional and clear: each face has an unambiguous role.",{"type":2018,"attrs":14981,"content":14982},{"textAlign":11},[14983],{"text":14984,"type":2022,"marks":14985},"Three reliable pairing strategies:",[14986],{"type":2113},{"type":2018,"attrs":14988,"content":14989},{"textAlign":11},[14990,14994],{"text":14991,"type":2022,"marks":14992},"1. Same foundry or superfamily.",[14993],{"type":2113},{"text":14995,"type":2022}," Many type foundries design companion faces — a serif and a sans-serif built to work together with matching proportions and spacing. Pairing within a superfamily (Freight Display + Freight Text, for example) removes most of the guesswork.",{"type":2018,"attrs":14997,"content":14998},{"textAlign":11},[14999,15003],{"text":15000,"type":2022,"marks":15001},"2. Contrast in style, match in weight.",[15002],{"type":2113},{"text":15004,"type":2022}," A bold display serif headline paired with a light sans-serif body works because the contrast is clear (style) and the visual weight across the page is balanced (both feel proportionally appropriate for their use).",{"type":2018,"attrs":15006,"content":15007},{"textAlign":11},[15008,15012],{"text":15009,"type":2022,"marks":15010},"3. Neutral body, expressive headline.",[15011],{"type":2113},{"text":15013,"type":2022}," A highly legible, neutral sans-serif for body text (Inter, Source Sans, DM Sans) lets the headline face take all the personality. The body stays out of the way; the headline does the character work.",{"type":2018,"attrs":15015,"content":15016},{"textAlign":11},[15017],{"text":15018,"type":2022,"marks":15019},"What to avoid:",[15020],{"type":2113},{"type":2934,"content":15022},[15023,15030,15037],{"type":2937,"content":15024},[15025],{"type":2018,"attrs":15026,"content":15027},{"textAlign":11},[15028],{"text":15029,"type":2022},"Two display faces competing for attention",{"type":2937,"content":15031},[15032],{"type":2018,"attrs":15033,"content":15034},{"textAlign":11},[15035],{"text":15036,"type":2022},"Two typefaces from the same category with similar proportions — they'll look like a mistake rather than a choice",{"type":2937,"content":15038},[15039],{"type":2018,"attrs":15040,"content":15041},{"textAlign":11},[15042],{"text":15043,"type":2022},"More than two typefaces in one design (almost always)",{"type":2067,"attrs":15045},{"id":14616,"body":15046},[15047],{"_uid":15048,"content":15049,"component":3339,"showHeader":37,"invertAxisOnMobile":7},"i-8416f44e-ce70-46b7-835b-0ac2b4d57f61",{"tbody":15050,"thead":15099,"fieldtype":3270},[15051,15063,15075,15087],{"_uid":15052,"body":15053,"component":3193},"7c53c4a8-d9f4-46ab-85e0-ee4d82fe3ff0",[15054,15057,15060],{"_uid":15055,"value":15056,"component":3177},"7ff0f166-0c16-4770-8835-385a9e0159b1","Serif headline + sans-serif body",{"_uid":15058,"value":15059,"component":3177},"993bddeb-5eb5-43e9-9f8a-28abf3ffbbc3","Playfair Display + Inter",{"_uid":15061,"value":15062,"component":3177},"29ab916e-8678-4deb-8146-cf48928ecde9","Clear functional contrast — each face has an unambiguous role",{"_uid":15064,"body":15065,"component":3193},"eb430fe3-55a7-441b-9170-c916c4a0cb7d",[15066,15069,15072],{"_uid":15067,"value":15068,"component":3177},"5a3558a0-b7c5-473c-a560-360b00e7fa47","Slab serif + neutral sans",{"_uid":15070,"value":15071,"component":3177},"11599499-9009-41b7-9abb-e17f492ea6c6","Roboto Slab + Roboto",{"_uid":15073,"value":15074,"component":3177},"ee149ae4-e384-4ade-8fe9-088daca6a152","Same family, built to complement",{"_uid":15076,"body":15077,"component":3193},"f8e00e22-7371-48af-91ed-c27563a2e576",[15078,15081,15084],{"_uid":15079,"value":15080,"component":3177},"1b435da9-bc7f-4ea8-825d-cf4531e88eed","Display + neutral body",{"_uid":15082,"value":15083,"component":3177},"e3e8d658-a436-4e9d-ac55-b1f0ebc0f61b","Canela + DM Sans",{"_uid":15085,"value":15086,"component":3177},"a0865aa3-7150-43e5-b9ed-7d614bae7af8","Display takes all the character; body stays legible",{"_uid":15088,"body":15089,"component":3193},"b21ca432-b2f5-4996-ab85-5219a0640b14",[15090,15093,15096],{"_uid":15091,"value":15092,"component":3177},"29527d3a-b585-4b1e-b4ac-7cf11c079d35","Script accent + sans-serif",{"_uid":15094,"value":15095,"component":3177},"7499c6d8-8903-4c7b-a2b1-33a169eb4da8","Selima + Helvetica Neue",{"_uid":15097,"value":15098,"component":3177},"e230f622-07d1-43a1-8c44-527dd37f0ed8","Script used sparingly as accent only",[15100,15103,15106],{"_uid":15101,"value":15102,"component":3255},"0a317770-bebf-461c-a0f6-636103cf5176","Pairing type",{"_uid":15104,"value":15105,"component":3255},"c39144ca-3d23-4c89-b7b4-a70482b1869b","Example",{"_uid":15107,"value":15108,"component":3255},"cd4ac761-bceb-463d-8186-912ebcf869e1","Why it works",{"type":2105,"attrs":15110,"content":15111},{"level":2107,"textAlign":11},[15112],{"text":15113,"type":2022},"Spacing: tracking, kerning, and leading",{"type":2018,"attrs":15115,"content":15116},{"textAlign":11},[15117],{"text":15118,"type":2022},"Spacing is where typography moves from functional to refined. Most legibility problems in real design work aren't caused by the wrong typeface — they're caused by incorrect spacing.",{"type":2018,"attrs":15120,"content":15121},{"textAlign":11},[15122,15126],{"text":15123,"type":2022,"marks":15124},"Tracking",[15125],{"type":2113},{"text":15127,"type":2022}," is the uniform spacing between all letters in a block of text. It controls overall density and rhythm.",{"type":2934,"content":15129},[15130,15137,15144],{"type":2937,"content":15131},[15132],{"type":2018,"attrs":15133,"content":15134},{"textAlign":11},[15135],{"text":15136,"type":2022},"Body text: 0 to slightly negative tracking (–10 to 0) — positive tracking makes body text harder to read",{"type":2937,"content":15138},[15139],{"type":2018,"attrs":15140,"content":15141},{"textAlign":11},[15142],{"text":15143,"type":2022},"Headlines: slight negative tracking (–20 to –50) for large sizes feels tighter and more intentional",{"type":2937,"content":15145},[15146],{"type":2018,"attrs":15147,"content":15148},{"textAlign":11},[15149],{"text":15150,"type":2022},"Uppercase labels and small caps: always increase tracking significantly (+50 to +200) — uppercase letters need more space between them to read comfortably",{"type":2018,"attrs":15152,"content":15153},{"textAlign":11},[15154,15158],{"text":15155,"type":2022,"marks":15156},"Kerning",[15157],{"type":2113},{"text":15159,"type":2022}," is the spacing between specific letter pairs. Unlike tracking, kerning is manual — it corrects optical imbalances between specific character combinations. \"VA,\" \"AW,\" \"To,\" \"WA\" are classic kerning pairs where the default spacing looks wrong optically even when it's technically correct. Most design tools handle this automatically using the typeface's built-in kerning tables, but large headlines often need manual attention.",{"type":2018,"attrs":15161,"content":15162},{"textAlign":11},[15163,15167],{"text":15164,"type":2022,"marks":15165},"Leading",[15166],{"type":2113},{"text":15168,"type":2022}," (line height) controls the vertical space between lines of text.",{"type":2934,"content":15170},[15171,15178,15185,15192],{"type":2937,"content":15172},[15173],{"type":2018,"attrs":15174,"content":15175},{"textAlign":11},[15176],{"text":15177,"type":2022},"Body text: 140–160% of the font size is the standard readable range. At 16pt, that means 22–26pt line height.",{"type":2937,"content":15179},[15180],{"type":2018,"attrs":15181,"content":15182},{"textAlign":11},[15183],{"text":15184,"type":2022},"Headlines: tighter leading (110–130%) feels more intentional at large sizes",{"type":2937,"content":15186},[15187],{"type":2018,"attrs":15188,"content":15189},{"textAlign":11},[15190],{"text":15191,"type":2022},"Too little leading: lines feel cramped, the eye struggles to track from one line to the next",{"type":2937,"content":15193},[15194],{"type":2018,"attrs":15195,"content":15196},{"textAlign":11},[15197],{"text":15198,"type":2022},"Too much leading: the text loses coherence, lines feel disconnected",{"type":2067,"attrs":15200},{"id":14616,"body":15201},[15202],{"_uid":15203,"asset":15204,"component":2881,"description":15215},"i-3cbb2147-1a5f-4699-9621-1ec129ea55af",[15205],{"_uid":15206,"asset":15207,"device":2879,"component":2880},"0cf45f8a-a8ee-4014-b16b-a6c476241851",[15208],{"_uid":15209,"image":15210,"imageAlt":15214,"component":2002},"880cee51-ccea-4f0a-9045-a82b3d9c287c",{"id":15211,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":15212,"copyright":9,"fieldtype":12,"meta_data":15213,"is_external_url":7},171443005876515,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1536x1024\u002Fbc8be0a080\u002Fline-hight.png",{},"line hight","Leading has a significant effect on readability, too tight creates cramping, too loose breaks visual coherence.",{"type":2067,"attrs":15217},{"id":14616,"body":15218},[15219],{"_uid":15220,"markdown":15221,"component":10036},"i-e8b0af9d-d450-4c00-9c28-2258b1969aa4","\"White space is to be regarded as an active element, not a passive background.\" — Jan Tschichold",{"type":2018,"attrs":15223,"content":15224},{"textAlign":11},[15225],{"text":15226,"type":2022},"The relationship between type size, line length, and leading is interdependent. A wider column needs more leading. A narrow column can tolerate tighter leading. A good rule of thumb: 45–75 characters per line is the comfortable reading range for body text — adjust column width and type size together, then set leading to match.",{"type":2105,"attrs":15228,"content":15229},{"level":2107,"textAlign":11},[15230],{"text":15231,"type":2022},"Typography in practice: Linearity Curve workflow",{"type":2018,"attrs":15233,"content":15234},{"textAlign":11},[15235],{"text":15236,"type":2022},"Linearity Curve's Text Tool gives designers precise control over the typographic variables that matter most. Here's how to work with them.",{"type":2105,"attrs":15238,"content":15239},{"level":2927,"textAlign":11},[15240],{"text":15241,"type":2022},"Setting up type with the Text Tool",{"type":2018,"attrs":15243,"content":15244},{"textAlign":11},[15245,15247,15259],{"text":15246,"type":2022},"Activate the",{"text":15248,"type":2022,"marks":15249}," Text Tool",[15250],{"type":2035,"attrs":15251},{"href":15252,"uuid":15253,"anchor":11,"target":429,"linktype":24,"story":15254},"\u002Facademy\u002Fcurve\u002Fmac\u002Fuser-guide\u002Ftext\u002Fedit-text","91abc0db-3c8a-424a-ac55-43f2f34679c6",{"name":15255,"id":15256,"uuid":15253,"slug":15257,"url":15258,"full_slug":15258,"_stopResolving":37},"Edit text",321449487,"edit-text","academy\u002Fcurve\u002Fmac\u002Fuser-guide\u002Ftext\u002Fedit-text",{"text":15260,"type":2022}," (T) and click to place a text box. The Style panel on the right immediately shows all typographic controls: Font Family, basic styling (bold, italic, underline), Font Size (up to 1000pt), and alignment.",{"type":2018,"attrs":15262,"content":15263},{"textAlign":11},[15264],{"text":15265,"type":2022},"Three text box behaviours control how the container responds to content:",{"type":2934,"content":15267},[15268,15279,15290],{"type":2937,"content":15269},[15270],{"type":2018,"attrs":15271,"content":15272},{"textAlign":11},[15273,15277],{"text":15274,"type":2022,"marks":15275},"Auto width",[15276],{"type":2113},{"text":15278,"type":2022}," — the box expands horizontally as you type. Use for headlines and short labels.",{"type":2937,"content":15280},[15281],{"type":2018,"attrs":15282,"content":15283},{"textAlign":11},[15284,15288],{"text":15285,"type":2022,"marks":15286},"Auto height",[15287],{"type":2113},{"text":15289,"type":2022}," — the box expands vertically. Use for body text where the column width is fixed.",{"type":2937,"content":15291},[15292],{"type":2018,"attrs":15293,"content":15294},{"textAlign":11},[15295,15299],{"text":15296,"type":2022,"marks":15297},"Fixed width",[15298],{"type":2113},{"text":15300,"type":2022}," — the box stays at a set width. Use when you need precise column control in a layout.",{"type":2018,"attrs":15302,"content":15303},{"textAlign":11},[15304],{"type":7292,"attrs":15305},{"id":15306,"alt":9,"src":15307,"title":9,"source":9,"copyright":9,"meta_data":15308},23188096,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1216x720\u002Fa4e63a95b7\u002Fsmooth-text-and-effects-menu.gif",{},{"type":2105,"attrs":15310,"content":15311},{"level":2927,"textAlign":11},[15312],{"text":15313,"type":2022},"Controlling spacing in Curve",{"type":2018,"attrs":15315,"content":15316},{"textAlign":11},[15317,15321],{"text":15318,"type":2022,"marks":15319},"Letter Spacing:",[15320],{"type":2113},{"text":15322,"type":2022}," the Letter Spacing control in the Text panel adjusts spacing between characters in points. Increase for uppercase labels and wide-set display type, keep at or near 0 for body text.",{"type":2018,"attrs":15324,"content":15325},{"textAlign":11},[15326,15330],{"text":15327,"type":2022,"marks":15328},"Line Height:",[15329],{"type":2113},{"text":15331,"type":2022}," shown as \"Auto\" by default in the Text panel, which lets Curve calculate appropriate line spacing for the chosen typeface and size. Override Auto with a specific point value when you need precise leading control — for body text at 16pt, 24pt is a reliable starting point.",{"type":2018,"attrs":15333,"content":15334},{"textAlign":11},[15335],{"text":15336,"type":2022},"Curve applies the typeface's built-in kerning tables automatically. There's no manual per-pair kerning control — for headline work where optical balance matters, use Letter Spacing globally or adjust letterforms after outlining with Outline Text.",{"type":2105,"attrs":15338,"content":15339},{"level":2927,"textAlign":11},[15340],{"text":15341,"type":2022},"Font management",{"type":2018,"attrs":15343,"content":15344},{"textAlign":11},[15345],{"text":15346,"type":2022},"Curve provides access to all fonts installed on your device directly within the Font Picker. For custom fonts, there's an upload button next to the font selector,  you can upload TTF files individually or in bulk, on both Mac and iPad, directly within Curve without needing any third-party software.",{"type":2105,"attrs":15348,"content":15349},{"level":2927,"textAlign":11},[15350],{"text":15351,"type":2022},"Advanced typographic features",{"type":2018,"attrs":15353,"content":15354},{"textAlign":11},[15355,15359],{"text":15356,"type":2022,"marks":15357},"Text on a path:",[15358],{"type":2113},{"text":15360,"type":2022}," select both a text box and a vector path, then tap \"Text on Path\" in the Style panel. The text follows the curve of the path — the individual text properties (font, size, tracking) are maintained and remain adjustable. Once placed, the path loses its own fill and stroke properties.",{"type":2018,"attrs":15362,"content":15363},{"textAlign":11},[15364,15368],{"text":15365,"type":2022,"marks":15366},"Outline Text:",[15367],{"type":2113},{"text":15369,"type":2022}," the \"Outline Text\" button in the Text Options panel converts text to editable vector paths — turning each letter into an independently adjustable shape. This is essential before exporting for print (to avoid font substitution), before applying complex effects, or when you want to manipulate individual letterforms. After outlining, the text is no longer editable as text — keep a copy of the original text layer.",{"type":2105,"attrs":15371,"content":15372},{"level":2107,"textAlign":11},[15373],{"text":15374,"type":2022},"Common typography mistakes",{"type":2067,"attrs":15376},{"id":14616,"body":15377},[15378],{"_uid":15379,"content":15380,"component":3339,"showHeader":37,"invertAxisOnMobile":7},"i-33112395-6d12-4e6c-a152-6791011128dd",{"tbody":15381,"thead":15466,"fieldtype":3270},[15382,15394,15406,15418,15430,15442,15454],{"_uid":15383,"body":15384,"component":3193},"02801b6c-f273-4a8b-9af2-a1639753d77b",[15385,15388,15391],{"_uid":15386,"value":15387,"component":3177},"97e8f8c0-55a1-4830-ac58-c13d84e615d5","Too many typefaces",{"_uid":15389,"value":15390,"component":3177},"11ca67a7-b0f0-4bf4-9ada-d8c57d38dfbd","Three or more faces in one design — visual noise",{"_uid":15392,"value":15393,"component":3177},"be38750d-2d3b-4a08-8ec8-aed594587434","Limit to two faces; use weight, size, and colour for variation",{"_uid":15395,"body":15396,"component":3193},"90f2bbc6-b432-4b8a-80b3-34d4971c93eb",[15397,15400,15403],{"_uid":15398,"value":15399,"component":3177},"217fac9a-acb4-4e0a-8723-a0df46d9214a","No defined hierarchy",{"_uid":15401,"value":15402,"component":3177},"fcd89925-aebf-4bd0-9dc3-6c64fd37e885","All text at similar sizes and weights",{"_uid":15404,"value":15405,"component":3177},"bf5472a7-e51f-406a-8a53-af9e64befb2d","Set a type scale before designing content — H1, H2, body, caption",{"_uid":15407,"body":15408,"component":3193},"346ca3dd-7ff6-4e26-9e58-102b12d90cef",[15409,15412,15415],{"_uid":15410,"value":15411,"component":3177},"f23d11ce-e1ed-423d-bbb4-9bd684d9c320","Incorrect tracking",{"_uid":15413,"value":15414,"component":3177},"bbf5c9f6-6772-40b9-92d3-5895668363f6","Uppercase body text at 0 tracking, headlines too loose",{"_uid":15416,"value":15417,"component":3177},"b99f495d-42b5-424f-a2f4-489fa72fd742","Negative tracking for large headlines, positive for uppercase labels",{"_uid":15419,"body":15420,"component":3193},"a9d20b9e-f58b-4940-a982-5ddf18517b4b",[15421,15424,15427],{"_uid":15422,"value":15423,"component":3177},"3a7cea43-7529-4b66-8e5d-e6ad0f4e4f70","Line height too tight",{"_uid":15425,"value":15426,"component":3177},"c5dfc08b-af67-40c9-972d-8ca483f4c249","Body text feels cramped, hard to read",{"_uid":15428,"value":15429,"component":3177},"31b1c910-0ca6-4e7f-86d6-de5da515297c","Set leading to 140–160% of font size for body text",{"_uid":15431,"body":15432,"component":3193},"bb90c416-8fea-49b0-898b-36cc4adda0d4",[15433,15436,15439],{"_uid":15434,"value":15435,"component":3177},"215400b8-60df-4398-b6f4-cc1683b71820","Ignoring contrast ratios",{"_uid":15437,"value":15438,"component":3177},"5f90a22e-0179-4e4a-bdfa-5086a315b107","Light grey text on white backgrounds",{"_uid":15440,"value":15441,"component":3177},"62db141d-50c8-4d15-9b08-910919a70c09","Check all text\u002Fbackground combinations against WCAG 4.5:1 minimum",{"_uid":15443,"body":15444,"component":3193},"4011b5ff-56e3-40b5-a391-9816fb2400de",[15445,15448,15451],{"_uid":15446,"value":15447,"component":3177},"e89ecd87-ac0a-4a27-ab62-5484a4f8875d","Using display faces for body text",{"_uid":15449,"value":15450,"component":3177},"e49ba0a9-3ea9-441c-8c5d-887fb698e102","Beautiful headline face applied to paragraphs — becomes illegible",{"_uid":15452,"value":15453,"component":3177},"5f8a240b-08a5-4eaa-9491-0585e13b9725","Display faces at small sizes; legible text faces for body",{"_uid":15455,"body":15456,"component":3193},"7b1738b9-d55f-42f8-b0de-1f6455a77e63",[15457,15460,15463],{"_uid":15458,"value":15459,"component":3177},"67455810-9c6f-4609-9ca5-28a53295bc50","Widows and orphans",{"_uid":15461,"value":15462,"component":3177},"875608e2-8c84-4b4e-99df-3d24f240b637","Single words or short lines left alone at the end of a paragraph",{"_uid":15464,"value":15465,"component":3177},"43f80c97-d250-49c6-b707-09abbd156e0c","Adjust tracking, line length, or line breaks to eliminate",[15467,15470,15473],{"_uid":15468,"value":15469,"component":3255},"a77140e9-654d-416f-bae2-d9b26af3ee7c","Mistake",{"_uid":15471,"value":15472,"component":3255},"4b189c5c-3eff-4345-a122-0aa097870718","What it looks like",{"_uid":15474,"value":15475,"component":3255},"25e9f38c-a2e7-4814-b92f-c4b37c9da732","Fix",{"type":2018,"attrs":15477,"content":15478},{"textAlign":11},[15479,15481,15488],{"text":15480,"type":2022},"This article is a part of the ",{"text":15482,"type":2022,"marks":15483},"design principles guide",[15484],{"type":2035,"attrs":15485},{"href":15486,"uuid":879,"anchor":11,"target":429,"linktype":24,"story":15487},"\u002Fguide\u002Fdesign-principles",{"name":882,"id":883,"uuid":879,"slug":884,"url":880,"full_slug":880,"_stopResolving":37},{"text":15489,"type":2022}," , covering colour, typography, composition, and white space in professional design 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