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Kunze","2025-10-14T15:15:33.535Z","2026-09-05T00:17:43.100Z","2026-09-05T00:17:43.112Z",101438806185200,"b44ae33f-8236-406c-b7e9-3a090eac2c69",{"_uid":2371,"name":2364,"image":2372,"noIndex":7,"socials":2376,"noFollow":7,"position":2377,"component":1002,"meta_image":2378,"meta_title":9,"page_title":9,"description":2380,"otherAuthors":2381,"hideFromSitemap":7,"meta_description":9},"3720b0e8-78ad-4515-9034-c12c6dd705d8",{"id":2373,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":2374,"copyright":9,"fieldtype":12,"meta_data":2375,"is_external_url":7},101438896698569,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F2480x3307\u002Ff07f14c590\u002Fimg_0095-60.jpg",{},[],"Customer Support & Operations Manager",{"id":11,"alt":11,"name":9,"focus":11,"title":11,"source":11,"filename":9,"copyright":11,"fieldtype":12,"meta_data":2379},{},"Nadya runs Customer Support at Linearity and has 7+ years of experience helping customers in SaaS. When she’s not solving problems, she’s drawing, hiking or baking, and she writes for the blog about Linearity, graphic design and other creative topics.",[],"nadya-kunze","blog\u002Fauthor\u002Fnadya-kunze",-220,[],536121488,"23176224-6356-4754-ae1e-283689e0acac","2025-10-14T15:37:44.998Z",[],{"id":11,"alt":11,"name":9,"focus":11,"title":11,"source":11,"filename":9,"copyright":11,"fieldtype":12,"meta_data":2391},{},[2393],{"_uid":2394,"content":2395,"component":2298},"73e55779-dcd9-4d06-aeb6-311100c367a5",{"type":1997,"content":2396},[2397,2402,2407,2412,2417,2422,2427,2429,2442,2447,2452,2461,2470,2487,2529,2534,2545,2550,2555,2564,2573,2582,2591,2596,2601,2606,2611,2620,2625,2644,2652,2657,2674,2682,2687,2692,2700,2704,2715,2723,2725,2868,2873,2878,2885,2942,2947,2966,2971,3009],{"type":2000,"attrs":2398,"content":2399},{"textAlign":11},[2400],{"text":2401,"type":2004},"Super resolution is a machine learning technique that increases the resolution of an image beyond its original size, reconstructing fine detail rather than simply stretching pixels. In Linearity Curve, Super Resolution is built directly into the app: select an image, apply it, and the upscaled result is ready in your layer stack in seconds. No exporting, no switching tools, no waiting for a web service to process your file.",{"type":2000,"attrs":2403,"content":2404},{"textAlign":11},[2405],{"text":2406,"type":2004},"This guide covers what super resolution is, how it works in Linearity Curve and when to use it.",{"type":2043,"attrs":2408,"content":2409},{"level":2045,"textAlign":11},[2410],{"text":2411,"type":2004},"What is super resolution?",{"type":2000,"attrs":2413,"content":2414},{"textAlign":11},[2415],{"text":2416,"type":2004},"Super resolution uses machine learning to upscale images, but unlike traditional upscaling, which stretches pixels and creates blur, it uses a trained AI model to predict and reconstruct realistic detail at the higher resolution.",{"type":2000,"attrs":2418,"content":2419},{"textAlign":11},[2420],{"text":2421,"type":2004},"The practical result: an image that was too small or too blurry to use becomes sharp and usable. The defining characteristics of the original, textures, edges, gradients, are preserved and clarified rather than distorted.",{"type":2000,"attrs":2423,"content":2424},{"textAlign":11},[2425],{"text":2426,"type":2004},"This is different from sharpening. Sharpening increases the contrast at edges to create the appearance of sharpness. Super resolution actually increases the pixel density of the image, producing a genuinely higher-resolution file.",{"type":2000,"attrs":2428},{"textAlign":11},{"type":2031,"attrs":2430},{"id":2431,"body":2432},"4e367d39-b110-4b4f-8d74-0d88cb83f18b",[2433],{"_uid":2434,"component":985,"bunnyVideo":2435,"disableLazyload":7},"i-387f3d23-effd-45b6-947f-41ede8e7587f",{"id":2436,"title":2437,"width":2438,"height":2439,"length":2440,"thumbnail":2441,"videoLibraryId":1523},"cc843a10-7c52-4b84-8ed0-2399df9f9ef1","Super Resolution Landscape (1)",3840,2160,5,"https:\u002F\u002Fvz-70a2c6eb-cd5.b-cdn.net\u002Fcc843a10-7c52-4b84-8ed0-2399df9f9ef1\u002Fthumbnail.jpg",{"type":2043,"attrs":2443,"content":2444},{"level":2045,"textAlign":11},[2445],{"text":2446,"type":2004},"How Super Resolution works in Linearity Curve",{"type":2000,"attrs":2448,"content":2449},{"textAlign":11},[2450],{"text":2451,"type":2004},"Super Resolution was introduced in Linearity Curve 6.9. Here's how to use it:",{"type":2000,"attrs":2453,"content":2454},{"textAlign":11},[2455,2459],{"text":2456,"type":2004,"marks":2457},"Step 1. Place your image.",[2458],{"type":2013},{"text":2460,"type":2004}," Import any raster image into Linearity Curve, JPEG, PNG, TIFF, or HEIC. Drag it onto the canvas or use File → Import.",{"type":2000,"attrs":2462,"content":2463},{"textAlign":11},[2464,2468],{"text":2465,"type":2004,"marks":2466},"Step 2. Select the image.",[2467],{"type":2013},{"text":2469,"type":2004}," Tap or click the image on the canvas to select it.",{"type":2000,"attrs":2471,"content":2472},{"textAlign":11},[2473,2477,2479,2485],{"text":2474,"type":2004,"marks":2475},"Step 3. Apply Super Resolution.",[2476],{"type":2013},{"text":2478,"type":2004}," In the Inspector panel on the right, find the image editing section and tap ",{"text":658,"type":2004,"marks":2480},[2481,2484],{"type":2008,"attrs":2482},{"href":2483,"uuid":655,"anchor":11,"target":429,"linktype":24},"\u002Ffeatures\u002Fsuper-resolution",{"type":2013},{"text":2486,"type":2004},". The AI model processes the image and generates the upscaled version.",{"type":2000,"attrs":2488,"content":2489},{"textAlign":11},[2490,2494,2496,2508,2510,2515,2516,2527],{"text":2491,"type":2004,"marks":2492},"Step 4. Continue designing.",[2493],{"type":2013},{"text":2495,"type":2004}," The upscaled image replaces the original in your layer stack. It works with all other Linearity Curve tools: ",{"text":2497,"type":2004,"marks":2498},"masks",[2499],{"type":2008,"attrs":2500},{"href":2501,"uuid":2502,"anchor":11,"target":429,"linktype":24,"story":2503},"\u002Fblog\u002Fclipping-mask-illustrator","22a3286e-f797-4093-bc6c-6e1c65640462",{"name":2504,"id":2505,"uuid":2502,"slug":2506,"url":2507,"full_slug":2507,"_stopResolving":37},"A complete guide to making clipping masks",579668857,"clipping-mask-illustrator","blog\u002Fclipping-mask-illustrator",{"text":2509,"type":2004},", ",{"text":628,"type":2004,"marks":2511},[2512],{"type":2008,"attrs":2513},{"href":2514,"uuid":625,"anchor":11,"target":429,"linktype":24},"\u002Ffeatures\u002Fbackground-removal",{"text":2509,"type":2004},{"text":2517,"type":2004,"marks":2518},"Magic Eraser,",[2519],{"type":2008,"attrs":2520},{"href":2521,"uuid":2522,"anchor":11,"target":429,"linktype":24,"story":2523},"\u002Fblog\u002Fmagic-eraser","c97465a1-160a-4890-b80c-d71b0ec837ee",{"name":2524,"id":2525,"uuid":2522,"slug":640,"url":2526,"full_slug":2526,"_stopResolving":37},"Instantly remove photo flaws with Magic Eraser",550987011,"blog\u002Fmagic-eraser",{"text":2528,"type":2004}," and more, immediately.",{"type":2000,"attrs":2530,"content":2531},{"textAlign":11},[2532],{"text":2533,"type":2004},"That's it. No export, no re-import, no context switching.",{"type":2031,"attrs":2535},{"id":2431,"body":2536},[2537],{"_uid":2538,"component":985,"bunnyVideo":2539,"disableLazyload":7},"i-49f9144c-b41d-426e-b3f8-720d9c255206",{"id":2540,"title":2360,"width":2541,"height":2542,"length":2543,"thumbnail":2544,"videoLibraryId":1523},"3f0c14a6-d7ff-4c41-a791-0947eedb0441",1768,1080,8,"https:\u002F\u002Fvz-70a2c6eb-cd5.b-cdn.net\u002F3f0c14a6-d7ff-4c41-a791-0947eedb0441\u002Fthumbnail.jpg",{"type":2043,"attrs":2546,"content":2547},{"level":2045,"textAlign":11},[2548],{"text":2549,"type":2004},"When to use Super Resolution",{"type":2000,"attrs":2551,"content":2552},{"textAlign":11},[2553],{"text":2554,"type":2004},"Super resolution isn't needed for every image, it's most valuable in specific situations that come up regularly in design workflows.",{"type":2000,"attrs":2556,"content":2557},{"textAlign":11},[2558,2562],{"text":2559,"type":2004,"marks":2560},"The image is slightly too small for the layout.",[2561],{"type":2013},{"text":2563,"type":2004}," You've found the right image, the subject, the composition, the mood, but at full scale it's not large enough for the artboard. Super Resolution upscales it to fit without the blurriness of manual resizing.",{"type":2000,"attrs":2565,"content":2566},{"textAlign":11},[2567,2571],{"text":2568,"type":2004,"marks":2569},"You're reusing older or lower-resolution assets.",[2570],{"type":2013},{"text":2572,"type":2004}," Brand assets, product photos, and stock images from a few years ago are often lower resolution than modern standards require. Super Resolution brings them up to current quality without a reshoot.",{"type":2000,"attrs":2574,"content":2575},{"textAlign":11},[2576,2580],{"text":2577,"type":2004,"marks":2578},"You need a quick quality boost before export.",[2579],{"type":2013},{"text":2581,"type":2004}," A design that looks fine at small sizes can look soft when exported for print or large-format display. Running Super Resolution before export adds clarity that makes the final output sharper.",{"type":2000,"attrs":2583,"content":2584},{"textAlign":11},[2585,2589],{"text":2586,"type":2004,"marks":2587},"You're working with compressed files.",[2588],{"type":2013},{"text":2590,"type":2004}," JPEG compression reduces image quality each time a file is saved. Super Resolution helps recover detail lost to compression artefacts.",{"type":2043,"attrs":2592,"content":2593},{"level":2045,"textAlign":11},[2594],{"text":2595,"type":2004},"Super Resolution: Linearity Curve vs Photoshop vs Lightroom vs other tools",{"type":2000,"attrs":2597,"content":2598},{"textAlign":11},[2599],{"text":2600,"type":2004},"Super resolution as a feature exists in several tools. Here's how they compare for designers.",{"type":2043,"attrs":2602,"content":2603},{"level":2150,"textAlign":11},[2604],{"text":2605,"type":2004},"Linearity Curve Super Resolution",{"type":2000,"attrs":2607,"content":2608},{"textAlign":11},[2609],{"text":2610,"type":2004},"Built directly into the design app. Select an image in your document, apply Super Resolution, and the upscaled result is in your layer stack immediately. Works on JPEG, PNG, TIFF, and HEIC. Available on Mac and iPad.",{"type":2000,"attrs":2612,"content":2613},{"textAlign":11},[2614,2618],{"text":2615,"type":2004,"marks":2616},"Best for:",[2617],{"type":2013},{"text":2619,"type":2004}," designers who want to upscale an image without leaving their design workflow.",{"type":2043,"attrs":2621,"content":2622},{"level":2150,"textAlign":11},[2623],{"text":2624,"type":2004},"Photoshop Super Resolution",{"type":2000,"attrs":2626,"content":2627},{"textAlign":11},[2628,2630,2642],{"text":2629,"type":2004},"Adobe introduced Super Resolution in ",{"text":2631,"type":2004,"marks":2632},"Photoshop",[2633],{"type":2008,"attrs":2634},{"href":2635,"uuid":2636,"anchor":11,"target":429,"linktype":24,"story":2637},"\u002Ffaq\u002Ffeatures-pages-faqs\u002Fis-linearity-curve-s-super-resolution-similar-to-photoshop-super-resolution","dcab933c-1bdc-41d0-88d8-e75b2d93f2c8",{"name":2638,"id":2639,"uuid":2636,"slug":2640,"url":2641,"full_slug":2641,"_stopResolving":37},"Is Linearity Curve's Super Resolution similar to Photoshop Super Resolution?",176008121742360,"is-linearity-curve-s-super-resolution-similar-to-photoshop-super-resolution","faq\u002Ffeatures-pages-faqs\u002Fis-linearity-curve-s-super-resolution-similar-to-photoshop-super-resolution",{"text":2643,"type":2004}," via Camera Raw in 2021. It produces high-quality results but requires a specific workflow: the image must be opened in Camera Raw, processed there, and then brought into your Photoshop document as a new DNG file. For designers whose primary tool is Photoshop, this is manageable — but it adds steps whenever the image needs upscaling mid-project.",{"type":2000,"attrs":2645,"content":2646},{"textAlign":11},[2647,2650],{"text":2615,"type":2004,"marks":2648},[2649],{"type":2013},{"text":2651,"type":2004}," photographers and designers already working in the Adobe Camera Raw workflow.",{"type":2043,"attrs":2653,"content":2654},{"level":2150,"textAlign":11},[2655],{"text":2656,"type":2004},"Lightroom Super Resolution",{"type":2000,"attrs":2658,"content":2659},{"textAlign":11},[2660,2672],{"text":2661,"type":2004,"marks":2662},"Lightroom's",[2663],{"type":2008,"attrs":2664},{"href":2665,"uuid":2666,"anchor":11,"target":429,"linktype":24,"story":2667},"\u002Ffaq\u002Ffeatures-pages-faqs\u002Fhow-does-it-compare-to-lightroom-super-resolution","6102b10c-658b-47eb-8653-5c19446b23dd",{"name":2668,"id":2669,"uuid":2666,"slug":2670,"url":2671,"full_slug":2671,"_stopResolving":37},"How does it compare to Lightroom Super Resolution?",176008302591493,"how-does-it-compare-to-lightroom-super-resolution","faq\u002Ffeatures-pages-faqs\u002Fhow-does-it-compare-to-lightroom-super-resolution",{"text":2673,"type":2004}," Super Resolution is designed specifically for RAW photo files inside a photo management workflow. It's excellent for photographers processing large batches of RAW files — but it's not designed for the design document context. If your workflow is layout, illustration, or marketing asset production rather than photo library management, Lightroom isn't the right tool for this task.",{"type":2000,"attrs":2675,"content":2676},{"textAlign":11},[2677,2680],{"text":2615,"type":2004,"marks":2678},[2679],{"type":2013},{"text":2681,"type":2004}," photographers managing RAW files in Lightroom.",{"type":2043,"attrs":2683,"content":2684},{"level":2150,"textAlign":11},[2685],{"text":2686,"type":2004},"Online image upscalers",{"type":2000,"attrs":2688,"content":2689},{"textAlign":11},[2690],{"text":2691,"type":2004},"Web-based tools like Upscayl, Imglarger, and similar services offer AI upscaling via a browser interface. The quality is often good, but the workflow adds friction every single time: export the image from your design tool, upload it to the web service, wait for processing, download the result, and re-import it. For a one-off task that's manageable. For designers who regularly work with mixed-resolution assets, it becomes a recurring interruption. 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Linearity Curve & Move 6.9 focuses on making everyday design work smoother.","2026-04-09 00:00","Linearity Curve & Move 6.9 introduces Super Resolution, grid snapping in Move, improved Pen Tool behavior, and updated artboard presets.",-5590,[],"17ec538a-ee06-4866-8140-5898a183a16c","2026-04-10T07:03:50.005Z",[],{"name":3832,"created_at":3833,"published_at":3834,"updated_at":3835,"id":3836,"uuid":3837,"content":3838,"slug":5212,"full_slug":5213,"sort_by_date":11,"position":5214,"tag_list":5215,"is_startpage":7,"parent_id":2313,"meta_data":11,"group_id":5216,"first_published_at":5217,"release_id":11,"lang":1011,"path":11,"alternates":5218,"default_full_slug":11,"translated_slugs":11},"Linearity 6.8 Release Blog","2026-03-05T10:27:53.465Z","2026-09-05T00:18:00.669Z","2026-09-05T00:18:00.687Z",151621113755490,"10c77159-a971-403c-8fb8-d15705b66858",{"tag":3839,"_uid":4607,"image":4608,"title":4616,"author":4617,"widget":4628,"bgColor":1992,"content":4630,"noIndex":7,"noFollow":7,"component":2299,"thumbnail":5205,"meta_image":5209,"meta_title":9,"page_title":9,"description":9,"publishedDate":5211,"hideFromSitemap":7,"meta_description":9},[3840,4595,4601],{"name":89,"created_at":3841,"published_at":3842,"updated_at":3843,"id":90,"uuid":86,"content":3844,"slug":91,"full_slug":87,"sort_by_date":11,"position":4591,"tag_list":4592,"is_startpage":7,"parent_id":2321,"meta_data":11,"group_id":4593,"first_published_at":2323,"release_id":11,"lang":1011,"path":11,"alternates":4594,"default_full_slug":11,"translated_slugs":11,"_stopResolving":37},"2024-08-26T14:14:02.775Z","2025-02-12T14:24:09.248Z","2025-02-12T14:24:09.275Z",{"_uid":3845,"title":89,"noIndex":7,"noFollow":7,"component":8,"reference":3846,"meta_image":4588,"meta_title":9,"page_title":9,"description":4580,"illustration":4590,"hideFromSitemap":7,"meta_description":9},"5c205721-21c3-4d91-9d2d-0e954b03006e",{"name":3847,"created_at":3848,"published_at":3849,"updated_at":3850,"id":3851,"uuid":3852,"content":3853,"slug":4581,"full_slug":4582,"sort_by_date":11,"position":4583,"tag_list":4584,"is_startpage":7,"parent_id":2313,"meta_data":11,"group_id":4585,"first_published_at":4586,"release_id":11,"lang":1011,"path":11,"alternates":4587,"default_full_slug":11,"translated_slugs":11,"_stopResolving":37},"10 animation ideas to get you started with Move","2024-09-25T13:03:01.388Z","2026-09-05T00:16:42.798Z","2026-09-05T00:16:42.816Z",553927338,"6a8edbe8-6525-4d99-aa73-69d3a56cbc0b",{"tag":3854,"_uid":3855,"image":3856,"title":3847,"author":3863,"widget":3865,"bgColor":1992,"content":3870,"noIndex":7,"noFollow":7,"wistiaId":9,"component":2299,"thumbnail":4571,"youtubeId":9,"meta_image":4575,"meta_title":4578,"page_title":9,"description":9,"publishedDate":4579,"hideFromSitemap":7,"meta_description":4580},[76],"052fb883-596e-4db6-a148-53187b2ccc75",[3857],{"_uid":3858,"image":3859,"imageAlt":258,"component":1985},"26a25cb2-4940-40c0-8ad9-65949b1ed35e",{"id":3860,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":3861,"copyright":9,"fieldtype":12,"meta_data":3862,"is_external_url":7},17435659,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fx\u002F3487d0c843\u002Fanimation-ideas-newblogcover.avif",{},[3864],"26c4442c-0fbe-4855-95ec-d409af7af3f4",{"id":3866,"alt":3867,"name":9,"focus":9,"title":3867,"source":9,"filename":3868,"copyright":9,"fieldtype":12,"meta_data":3869,"is_external_url":7},18931935,"Animation ideas to get you started with Move | Linearity","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fbfe0781fa8\u002Fanimation-ideas_widget.png",{},[3871],{"_uid":3872,"content":3873,"component":2298},"ea33439b-b0e9-4682-840f-b4aacae56bc3",{"type":1997,"content":3874},[3875,3884,3893,3902,3919,3932,3939,3948,3954,3965,3977,3984,3991,4009,4019,4037,4043,4050,4059,4065,4091,4097,4104,4122,4128,4146,4152,4159,4171,4181,4193,4210,4217,4227,4237,4249,4255,4262,4274,4290,4296,4313,4319,4326,4330,4336,4347,4353,4360,4370,4376,4401,4432,4439,4443,4449,4467,4481,4488,4498,4504,4535,4552],{"type":2000,"content":3876},[3877],{"text":3878,"type":2004,"marks":3879},"Want to start animating but not sure where to start? Or just looking for inspiration for your next animation project?",[3880],{"type":3881,"attrs":3882},"textStyle",{"color":3883},"#111717",{"type":2031,"attrs":3885},{"id":3886,"body":3887},"bff61e2c-1527-4941-ad06-749059c8189f",[3888],{"_uid":3889,"emoji":3890,"bgColor":1992,"markdown":3891,"component":3892},"i-34052b6c-2c39-4637-981c-7045c1f4c77c","💡","[Linearity Move](https:\u002F\u002Fwww.linearity.io\u002Fmove\u002F) has all the tools you need to turn static designs and drawings into **stunning animations**.","BlogComponentDisclaimer",{"type":2000,"content":3894},[3895,3897,3901],{"text":3896,"type":2004},"Below is a list of Linearity Academy tutorials with step-by-step instructions on creating engaging animated visuals for social media, ads, and announcements—or to ",{"text":3898,"type":2004,"marks":3899},"populate your portfolio",[3900],{"type":2013},{"text":2175,"type":2004},{"type":2000,"content":3903},[3904,3906,3912,3914,3918],{"text":3905,"type":2004},"These ideas are also perfect for you if you're a ",{"text":3907,"type":2004,"marks":3908},"design student or teacher",[3909],{"type":2008,"attrs":3910},{"href":3911,"uuid":11,"anchor":11,"target":2011,"linktype":172},"https:\u002F\u002Fwww.linearity.io\u002Fresources\u002Feducation\u002F",{"text":3913,"type":2004}," looking for animation exercises to ",{"text":3915,"type":2004,"marks":3916},"learn new skills",[3917],{"type":2013},{"text":2175,"type":2004},{"type":2031,"attrs":3920},{"id":3886,"body":3921},[3922],{"_uid":3923,"title":3924,"button":3925,"component":3931},"i-5aafc9e1-e433-47de-9f2c-e403caaa20f5","Jumpstart your creative ideas with Linearity Curve and Linearity Move",[3926],{"_uid":3927,"icon":9,"link":3928,"size":1668,"text":3930,"type":1670,"component":1671},"38501b42-2884-451e-ac18-46fe259c0303",{"id":9,"url":3929,"linktype":172,"fieldtype":25,"cached_url":3929},"https:\u002F\u002Fwww.linearity.io\u002Fget-started","Download the Linearity suite","BlogLinearitySuite",{"type":2043,"attrs":3933,"content":3934},{"level":2045},[3935],{"text":3936,"type":2004,"marks":3937},"1. Turn static designs into animations",[3938],{"type":2013},{"type":2000,"content":3940},[3941,3943,3947],{"text":3942,"type":2004},"A quick and easy way to create new animations is to take existing designs and add movement to them. This increases the chances of your target audience taking note of your designs and leads to ",{"text":3944,"type":2004,"marks":3945},"more engagement and clicks",[3946],{"type":2013},{"text":2175,"type":2004},{"type":2031,"attrs":3949},{"id":3886,"body":3950},[3951],{"_uid":3952,"emoji":3890,"bgColor":1992,"markdown":3953,"component":3892},"i-20af3810-9042-4369-ba0b-12ca8fcc762e","This increased engagement is likely why we've seen a [35% increase](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-statistics\u002F#animation-audience-trend-statistics) in demand for animation professionals in the gaming, advertising, and virtual reality industries.",{"type":2000,"content":3955},[3956,3958,3964],{"text":3957,"type":2004},"Do you have a client logo or static social post you'd like to put into motion? You can animate any static design with Linearity Move's ",{"text":3959,"type":2004,"marks":3960},"Auto Animate feature",[3961],{"type":2008,"attrs":3962},{"href":3963,"uuid":11,"anchor":11,"target":2011,"linktype":172},"https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fauto-animate\u002F",{"text":2175,"type":2004},{"type":2000,"content":3966},[3967,3969,3975],{"text":3968,"type":2004},"Bring your existing designs and illustrations to life. Watch our ",{"text":3970,"type":2004,"marks":3971},"Auto Animate tutorial",[3972],{"type":2008,"attrs":3973},{"href":3974,"uuid":11,"anchor":11,"target":2011,"linktype":172},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Ftutorials\u002Fanimate-with-move\u002Fa-complete-guide-to-auto-animate",{"text":3976,"type":2004}," below:",{"type":2031,"attrs":3978},{"id":3886,"body":3979},[3980],{"src":3981,"_uid":3982,"component":3983},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002F3vxpbIvQg5o","i-f5d203a9-1c49-404f-bc03-fda55c388b5b","YoutubeEmbedComponent",{"type":2043,"attrs":3985,"content":3986},{"level":2045},[3987],{"text":3988,"type":2004,"marks":3989},"2. 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Morph shapes and colors",[4049],{"type":2013},{"type":2000,"content":4051},[4052,4054,4058],{"text":4053,"type":2004},"One of the easiest and most underrated ways to make static designs more visually appealing is to add ",{"text":4055,"type":2004,"marks":4056},"shape and color morphing",[4057],{"type":2013},{"text":2175,"type":2004},{"type":2031,"attrs":4060},{"id":3886,"body":4061},[4062],{"_uid":4063,"emoji":3890,"bgColor":1992,"markdown":4064,"component":3892},"i-10b4628a-d1e1-4e4d-8043-650857d27e22","Morphing is when you **seamlessly transition** one shape, color, or color gradient into another using animation tools.",{"type":2000,"content":4066},[4067,4072,4076,4081,4087],{"text":4068,"type":2004,"marks":4069},"Linearity Move's smart animation features can ",[4070],{"type":3881,"attrs":4071},{"color":3883},{"text":4073,"type":2004,"marks":4074},"intuitively blend complex shapes",[4075],{"type":2013},{"text":4077,"type":2004,"marks":4078}," from one keyframe to the other. Try out this creative animation idea below by following our step-by-step ",[4079],{"type":3881,"attrs":4080},{"color":3883},{"text":4082,"type":2004,"marks":4083},"tutorial on morphing",[4084],{"type":2008,"attrs":4085},{"href":4086,"uuid":11,"anchor":11,"target":2011,"linktype":172},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Ftutorials\u002Fanimate-with-move\u002Fhow-to-animate-with-morphing",{"text":2911,"type":2004,"marks":4088},[4089],{"type":3881,"attrs":4090},{"color":3883},{"type":2031,"attrs":4092},{"id":3886,"body":4093},[4094],{"src":4095,"_uid":4096,"component":3983},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FN11E_VAD214","i-1acdc5b2-c151-4f35-a555-52f4127d54d1",{"type":2043,"attrs":4098,"content":4099},{"level":2045},[4100],{"text":4101,"type":2004,"marks":4102},"4. Animate UI designs for apps",[4103],{"type":2013},{"type":2000,"content":4105},[4106,4108,4112,4114,4120],{"text":4107,"type":2004},"Do you have ideas for user interfaces or ",{"text":4109,"type":2004,"marks":4110},"static UI\u002FUX wireframes",[4111],{"type":2013},{"text":4113,"type":2004}," that you'd like to animate for a presentation? Import your designs into Move and make them come alive with our easy-to-use ",{"text":4115,"type":2004,"marks":4116},"Timeline and Keyframe",[4117],{"type":2008,"attrs":4118},{"href":4119,"uuid":11,"anchor":11,"target":2011,"linktype":172},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Fmove\u002Fmac\u002Fuser-guide\u002Finterface\u002Ftimeline",{"text":4121,"type":2004}," features.",{"type":2031,"attrs":4123},{"id":3886,"body":4124},[4125],{"_uid":4126,"emoji":9,"bgColor":1992,"markdown":4127,"component":3892},"i-f66e617d-412d-4405-9fdd-6540cc526c77","Even if you're not a UI\u002FUX designer, animated wireframes are a great addition to your portfolio.",{"type":2000,"content":4129},[4130,4135,4141],{"text":4131,"type":2004,"marks":4132},"Watch the tutorial video below to follow Linearity's Senior Designer Maddy as she creates ",[4133],{"type":3881,"attrs":4134},{"color":3883},{"text":4136,"type":2004,"marks":4137},"animated UI elements",[4138],{"type":2008,"attrs":4139},{"href":4140,"uuid":11,"anchor":11,"target":2011,"linktype":172},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Ftutorials\u002Fanimate-with-move\u002Fanimating-ui-elements-with-linearity-move-on-ipad",{"text":4142,"type":2004,"marks":4143}," on an iPad:",[4144],{"type":3881,"attrs":4145},{"color":3883},{"type":2031,"attrs":4147},{"id":3886,"body":4148},[4149],{"src":4150,"_uid":4151,"component":3983},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FpjcGuPXaWVI","i-004ceed0-51cb-4e5f-b961-59195849a1fa",{"type":2043,"attrs":4153,"content":4154},{"level":2045},[4155],{"text":4156,"type":2004,"marks":4157},"5. Rotate different shapes",[4158],{"type":2013},{"type":2000,"content":4160},[4161,4163,4169],{"text":4162,"type":2004},"You can use shapes in so many ways to tell a story. With Linearity Move, you can ",{"text":4164,"type":2004,"marks":4165},"adjust the pivot point",[4166],{"type":2008,"attrs":4167},{"href":4168,"uuid":11,"anchor":11,"target":2011,"linktype":172},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Ftutorials\u002Fanimate-with-move\u002Fhow-to-edit-pivot-points",{"text":4170,"type":2004}," on any shape to rotate it on an axis.",{"type":2000,"content":4172},[4173,4175,4179],{"text":4174,"type":2004},"To understand the power of this feature, you need to put it into practice and see how it ",{"text":4176,"type":2004,"marks":4177},"adds dynamic movement",[4178],{"type":2013},{"text":4180,"type":2004}," to your animation.",{"type":2000,"content":4182},[4183,4185,4191],{"text":4184,"type":2004},"Follow the tutorial below, which shows you how to ",{"text":4186,"type":2004,"marks":4187},"make interesting rotating shapes",[4188],{"type":2008,"attrs":4189},{"href":4190,"uuid":11,"anchor":11,"target":2011,"linktype":172},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Ftutorials\u002Fanimate-with-move\u002Fworkflow-from-curve-to-move",{"text":4192,"type":2004}," to create momentum and a sense of excitement. You can experiment with moving the pivot points to take it to the next level.",{"type":2031,"attrs":4194},{"id":3886,"body":4195},[4196,4199],{"src":4197,"_uid":4198,"component":3983},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002F5aGAEev7O1g","i-d781cf2f-73a0-421d-a393-cbe86010c189",{"_uid":4200,"title":4201,"button":4202,"component":4207,"description":4208,"backgroundColor":4209},"i-81d5aa7d-1d2e-47b8-a914-623f21e117e2","Ready to create brand assets that pack a punch?",[4203],{"_uid":4204,"icon":9,"link":4205,"size":1668,"text":456,"type":1670,"component":1671},"013c7842-2c89-4a1d-bd7f-c2d00cb00671",{"id":9,"url":4206,"linktype":172,"fieldtype":25,"cached_url":4206},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002F","BlogComponentCta","Visit our Academy for free marketing design courses.\n","purple",{"type":2043,"attrs":4211,"content":4212},{"level":2045},[4213],{"text":4214,"type":2004,"marks":4215},"6. Animate photo cut-outs",[4216],{"type":2013},{"type":2000,"content":4218},[4219,4221,4225],{"text":4220,"type":2004},"Here's a creative idea for turning ",{"text":4222,"type":2004,"marks":4223},"static raster graphics",[4224],{"type":2013},{"text":4226,"type":2004}," like photos into eye-catching animated visuals.",{"type":2000,"content":4228},[4229,4231,4235],{"text":4230,"type":2004},"Take an image like a full-length portrait of a fashionably dressed person and use masking techniques to cut it into circular shapes. Then, you can rotate the shapes in opposite directions to create a ",{"text":4232,"type":2004,"marks":4233},"psychedelic animated visual",[4234],{"type":2013},{"text":4236,"type":2004}," that will capture attention.",{"type":2000,"content":4238},[4239,4241,4247],{"text":4240,"type":2004},"Follow the steps in the ",{"text":4242,"type":2004,"marks":4243},"animated photo tutorial",[4244],{"type":2008,"attrs":4245},{"href":4246,"uuid":11,"anchor":11,"target":2011,"linktype":172},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Ftutorials\u002Fanimate-with-move\u002Fanimated-photo",{"text":4248,"type":2004}," below to get this animation effect:",{"type":2031,"attrs":4250},{"id":3886,"body":4251},[4252],{"src":4253,"_uid":4254,"component":3983},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002F3tn69a1rPc4","i-58261ffc-c22b-4661-9aad-6f2b909e6d48",{"type":2043,"attrs":4256,"content":4257},{"level":2045},[4258],{"text":4259,"type":2004,"marks":4260},"7. 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Lottie files exported from Linearity Move work with all major Lottie players — including iOS, Android, and JavaScript. 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Your animation stays vector-based and crisp. 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in design—Top trends | Linearity Curve","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Ff60ac6389b\u002Fstorytelling-in-design_widget.png",{},[7207],{"_uid":7208,"content":7209,"component":2298},"f733fb14-1ea8-4a72-9a20-c5517b4e6148",{"type":1997,"content":7210},[7211,7223,7227,7231,7241,7245,7259,7271,7281,7293,7300,7304,7313,7329,7333,7337,7341,7357,7361,7365,7403,7410,7414,7429,7438,7442,7454,7461,7465,7472,7484,7494,7498,7512,7530,7534,7538,7542,7552,7558,7568,7586,7602,7612,7619,7623,7627,7637,7641,7645,7661,7668,7676,7682,7686,7690,7694,7710,7717,7727,7731,7762,7769,7781,7787,7791,7795,7802,7806,7816,7831,7839,7867,7880,7896,7903,7912,7923,7933,7937,7943,7950,7965,7975,7982,7986,7990,8000,8004,8020,8026,8030,8040,8044,8048,8064,8068,8072,8082],{"type":2000,"content":7212},[7213,7215,7221],{"text":7214,"type":2004},"Storytelling is a buzzword that you’ll find all too often in the ",{"text":7216,"type":2004,"marks":7217},"graphic design",[7218],{"type":2008,"attrs":7219},{"href":7220,"uuid":11,"anchor":11,"target":2011,"linktype":172},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Flife-of-a-graphic-designer",{"text":7222,"type":2004},", web design, UX, and marketing spheres.",{"type":2000,"content":7224},[7225],{"text":7226,"type":2004},"As one of the most basic human social and cultural expressions, storytelling is applicable across industries and subjects. It's an art, a science, and a process.",{"type":2000,"content":7228},[7229],{"text":7230,"type":2004},"The story breathes life into a design, a brand, or a product. It injects it with meaning and fosters emotional connection, which causes resonance with an audience. And it's a crucial element in the design process!",{"type":2000,"content":7232},[7233,7235,7239],{"text":7234,"type":2004},"In the case of ",{"text":7236,"type":2004,"marks":7237},"design storytelling",[7238],{"type":2013},{"text":7240,"type":2004},", your goal should be to create that emotional bond between your design and its audience. You should use imagination and empathy to spark a connection and take your audience on a journey, make them feel something, and drive them to action.",{"type":2000,"content":7242},[7243],{"text":7244,"type":2004},"Design gives us the opportunity to weave beautiful stories through visual communication and immersive experience.",{"type":2031,"attrs":7246},{"id":7247,"body":7248},"f40e5f41-0a0c-449e-bf47-c3a057fc1289",[7249,7253,7256],{"_uid":7250,"source":7251,"component":7252},"i-3082c0ef-e7e0-400b-a108-9466282e7154","\u003Ciframe src=\"https:\u002F\u002Fgiphy.com\u002Fembed\u002FLwHaQCGZMdD9Ghalrl\" frameborder=\"0\" class=\"giphy-embed\" width=\"100%\" height=\"600\" allowfullscreen=\"\">\u003C\u002Fiframe>","EmbedComponent",{"lg":9,"md":9,"sm":9,"xl":9,"xs":9,"xl2":9,"xl3":9,"_uid":7254,"initial":7255,"component":4476,"backgroundColor":4477},"i-1a43e283-aa81-4b8b-a879-0a0ed390af23","32",{"_uid":7257,"emoji":9,"bgColor":1992,"markdown":7258,"component":3892},"i-cdade1dd-9a37-427f-a59b-98d5f8bb54fc","In the context of design, **storytelling shares information** through visual elements in a way that encourages engagement, activates the imagination, and deepens understanding.",{"type":2000,"content":7260},[7261,7263,7269],{"text":7262,"type":2004},"As design and technology evolve, we are seeing just how central elements of storytelling are to our everyday experiences, from web design to marketing and particularly ",{"text":7264,"type":2004,"marks":7265},"social media",[7266],{"type":2008,"attrs":7267},{"href":7268,"uuid":11,"anchor":11,"target":2011,"linktype":172},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fsocial-media-stories",{"text":7270,"type":2004}," in all its story-obsessed glory.",{"type":2000,"content":7272},[7273,7275,7279],{"text":7274,"type":2004},"In this piece, we’ll look at the top storytelling trends for design in 2021, that will enhance your design process and the impact of your projects. Utilizing these trends will ",{"text":7276,"type":2004,"marks":7277},"increase your capacity to inspire",[7278],{"type":2013},{"text":7280,"type":2004}," and solve problems through your projects.",{"type":2031,"attrs":7282},{"id":7247,"body":7283},[7284],{"_uid":7285,"title":7286,"button":7287,"component":4207,"description":7291,"backgroundColor":7292},"i-e02f1b77-dd9c-4a7a-936f-3765ad7dfbd3","Jumpstart your ideas with Linearity Curve",[7288],{"_uid":7289,"icon":9,"link":7290,"size":1668,"text":456,"type":1670,"component":1671},"e5ebc6ae-428e-4104-8e78-4e6eb4e45360",{"id":9,"url":3929,"linktype":172,"fieldtype":25,"cached_url":3929},"Take your designs to the next level.","orange",{"type":2043,"attrs":7294,"content":7295},{"level":2045},[7296],{"text":7297,"type":2004,"marks":7298},"Traditional storytelling",[7299],{"type":2013},{"type":2000,"content":7301},[7302],{"text":7303,"type":2004},"Storytelling is ancient. It’s been around since humans have. It’s an innate part of our being.",{"type":2000,"content":7305},[7306,7308,7312],{"text":7307,"type":2004},"We can see the very first evidence of storytelling in prehistoric cave paintings from the first humans, who wished to share, record, and understand their experiences. Storytelling has always been ",{"text":7309,"type":2004,"marks":7310},"part of the human experience",[7311],{"type":2013},{"text":2175,"type":2004},{"type":2031,"attrs":7314},{"id":7247,"body":7315},[7316],{"_uid":7317,"asset":7318,"component":2965,"description":7328},"i-926ee164-1b8c-4f61-8da6-07065554561b",[7319],{"_uid":7320,"asset":7321,"device":2963,"component":2964},"39b10168-54ba-4e4f-a796-b6f2e457b83a",[7322],{"_uid":7323,"image":7324,"imageAlt":258,"component":1985},"89f39a65-4f90-45dc-8358-e5b36549230e",{"id":7325,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":7326,"copyright":9,"fieldtype":12,"meta_data":7327,"is_private":7,"is_external_url":7},17047870,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1068x801\u002Fbe2a4c2910\u002Ftadrart_acacus.jpeg",{},"Image source: [Heritage Daily](https:\u002F\u002Fwww.heritagedaily.com\u002F2020\u002F03\u002F10-prehistoric-cave-paintings\u002F126971)",{"type":2000,"content":7330},[7331],{"text":7332,"type":2004},"As social beings, humans need to express their individual experiences to connect with others. When one human recognizes their individual experience in another’s, a connection is formed.",{"type":2000,"content":7334},[7335],{"text":7336,"type":2004},"Traditional storytelling helps us understand the experiences we have, to empathize and emotionally connect with one another. We use it to define ourselves and our creations, as well as to entertain.",{"type":2000,"content":7338},[7339],{"text":7340,"type":2004},"You're probably familiar with the traditional story structure of the narrative arc, which is a journey with a set of circumstances that require resolution. There's a beginning, a middle, and an end that follows the arc of exposition, climax, and dénouement.",{"type":2031,"attrs":7342},{"id":7247,"body":7343},[7344],{"_uid":7345,"asset":7346,"component":2965,"description":7356},"i-0a7fbc3b-efc0-4975-a85d-96cf442cd91e",[7347],{"_uid":7348,"asset":7349,"device":2963,"component":2964},"11d25b1b-da39-4e0c-aabb-8c4e5e5cf060",[7350],{"_uid":7351,"image":7352,"imageAlt":258,"component":1985},"2e1d3b7a-0e7f-4ee5-ba4d-9aa7bc30d41d",{"id":7353,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":7354,"copyright":9,"fieldtype":12,"meta_data":7355,"is_private":7,"is_external_url":7},17047884,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F900x533\u002Fad19a2662b\u002Fclimax.jpeg",{},"Image source: [Reedsy](https:\u002F\u002Fblog.reedsy.com\u002Fnarrative-arc\u002F)",{"type":2000,"content":7358},[7359],{"text":7360,"type":2004},"To tell a compelling story in design, we don't necessarily need the entire narrative structure like a film or novel might. Often, we can just focus on one or a few narrative elements to tell a great visual story or enhance a product experience.",{"type":2000,"content":7362},[7363],{"text":7364,"type":2004},"While utilizing the arc in the design process, particularly in UX design, is necessary, we can also just focus on one element at a time, for example:",{"type":2972,"content":7366},[7367,7373,7379,7385,7391,7397],{"type":2061,"content":7368},[7369],{"type":2000,"content":7370},[7371],{"text":7372,"type":2004},"Theme",{"type":2061,"content":7374},[7375],{"type":2000,"content":7376},[7377],{"text":7378,"type":2004},"Character",{"type":2061,"content":7380},[7381],{"type":2000,"content":7382},[7383],{"text":7384,"type":2004},"Symbolism",{"type":2061,"content":7386},[7387],{"type":2000,"content":7388},[7389],{"text":7390,"type":2004},"Setting",{"type":2061,"content":7392},[7393],{"type":2000,"content":7394},[7395],{"text":7396,"type":2004},"Perspective",{"type":2061,"content":7398},[7399],{"type":2000,"content":7400},[7401],{"text":7402,"type":2004},"Journey or “plot”",{"type":2043,"attrs":7404,"content":7405},{"level":2045},[7406],{"text":7407,"type":2004,"marks":7408},"Emotion, empathy, and connection",[7409],{"type":2013},{"type":2000,"content":7411},[7412],{"text":7413,"type":2004},"The purpose of a designer is twofold: to create connection (usually by evoking emotion) and to solve problems.",{"type":2031,"attrs":7415},{"id":7247,"body":7416},[7417],{"_uid":7418,"asset":7419,"component":2965,"description":9},"i-0385ceb1-18cf-47f5-97e2-d69330d0f5ad",[7420],{"_uid":7421,"asset":7422,"device":2963,"component":2964},"fc529b83-2a4f-41b0-ba1d-84d87a458e2a",[7423],{"_uid":7424,"image":7425,"imageAlt":258,"component":1985},"0d1de6be-6188-4ac9-9cf2-c6567436a37e",{"id":7426,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":7427,"copyright":9,"fieldtype":12,"meta_data":7428,"is_private":7,"is_external_url":7},17047913,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1640x626\u002F1bfb038bc7\u002Funtitled.png",{},{"type":2000,"content":7430},[7431,7433,7437],{"text":7432,"type":2004},"Empathy is how we relate to one another- it puts us in the experience of another human or group of humans so that we can understand from their perspective and ",{"text":7434,"type":2004,"marks":7435},"tap into what they might feel",[7436],{"type":2013},{"text":2175,"type":2004},{"type":2000,"content":7439},[7440],{"text":7441,"type":2004},"Creating captivating stories helps to guide us into the experience of others. Like anything creative, the design process is an iterative process. Bringing storytelling into this process helps us to return to the purpose of the project, and not get lost in the messiness that creativity can sometimes be.",{"type":2000,"content":7443},[7444,7446,7452],{"text":7445,"type":2004},"Being guided by emotion, empathy and connection results in design work and ",{"text":7447,"type":2004,"marks":7448},"visual communication",[7449],{"type":2008,"attrs":7450},{"href":7451,"uuid":11,"anchor":11,"target":2011,"linktype":172},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fvisual-communication",{"text":7453,"type":2004}," that gets the audience on the same team as the brand, the product, the artwork.",{"type":2043,"attrs":7455,"content":7456},{"level":2045},[7457],{"text":7458,"type":2004,"marks":7459},"Storytelling trends in design",[7460],{"type":2013},{"type":2000,"content":7462},[7463],{"text":7464,"type":2004},"Trends are always shifting, but the ones we look at below include elements of storytelling and design which will only continue to evolve, so these will always be relevant!",{"type":2043,"attrs":7466,"content":7467},{"level":2150},[7468],{"text":7469,"type":2004,"marks":7470},"Interactive design and user experience",[7471],{"type":2013},{"type":2000,"content":7473},[7474,7476,7482],{"text":7475,"type":2004},"“User experience” is another buzzword in the design and marketing world, but this \"trend\" will only grow in importance. The demand for UX designers is massive, with an ",{"text":7477,"type":2004,"marks":7478},"18% growth in demand",[7479],{"type":2008,"attrs":7480},{"href":7481,"uuid":11,"anchor":11,"target":2011,"linktype":172},"https:\u002F\u002Fmoney.cnn.com\u002Fpf\u002Fbest-jobs\u002F2015\u002Flist\u002Findex.html",{"text":7483,"type":2004}," forecast for the next ten years.",{"type":2000,"content":7485},[7486,7488,7492],{"text":7487,"type":2004},"When we are designing products, experiences, and communication for marketing campaigns, we are designing ",{"text":7489,"type":2004,"marks":7490},"for an audience",[7491],{"type":2013},{"text":7493,"type":2004},". Ensuring that their experience is optimized on every level from visual satisfaction to ease and simplicity, is obviously essential.",{"type":2000,"content":7495},[7496],{"text":7497,"type":2004},"Storytelling from the perspective of the target audience is used in UX design to guide the process and design decisions so that the result will be optimized to satisfy their needs.",{"type":2031,"attrs":7499},{"id":7247,"body":7500},[7501],{"_uid":7502,"title":7503,"button":7504,"component":4207,"description":7510,"backgroundColor":7511},"i-89e084db-9906-46da-81f0-c9fbbce203db","Unleash Your Creative Potential in Design",[7505],{"_uid":7506,"icon":9,"link":7507,"size":1668,"text":7509,"type":1670,"component":1671},"b6b6102a-349f-4f0c-a238-8dadbe26eda8",{"id":9,"url":7508,"linktype":172,"fieldtype":25,"cached_url":7508},"https:\u002F\u002Fwww.linearity.io\u002Fuse-cases\u002Fillustration\u002F","Explore Gesign Techniques","Discover the endless possibilities of illustration in design. Learn how our tools can help you create stunning, unique designs effortlessly.","green",{"type":2000,"content":7513},[7514,7516,7522,7524,7528],{"text":7515,"type":2004},"UX designers create personas that represent the target audience to embody their perspective. They incorporate various elements of storytelling such as scenario generation, ",{"text":7517,"type":2004,"marks":7518},"storyboards,",[7519],{"type":2008,"attrs":7520},{"href":7521,"uuid":11,"anchor":11,"target":2011,"linktype":172},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fstoryboards-in-ux-design",{"text":7523,"type":2004}," theme, character, and dialogue, to ",{"text":7525,"type":2004,"marks":7526},"map an ideal user experience",[7527],{"type":2013},{"text":7529,"type":2004}," that has considered the entire journey.",{"type":2000,"content":7531},[7532],{"text":7533,"type":2004},"You’ve probably, at some point in your life, heard a creative director say, “it’s all about the experience, man.”",{"type":2000,"content":7535},[7536],{"text":7537,"type":2004},"Well, they’re right. Consuming is an experience, and we must design with this in mind.",{"type":2000,"content":7539},[7540],{"text":7541,"type":2004},"An impactful and satisfying experience is often an interactive one, which has given rise to the trend of interaction in the digital sphere, commonly referred to as Interaction design (IX).",{"type":2000,"content":7543},[7544,7546,7550],{"text":7545,"type":2004},"An interactive experience might take on a variety of forms, but the foundation is always that it's a ",{"text":7547,"type":2004,"marks":7548},"two-way flow of information",[7549],{"type":2013},{"text":7551,"type":2004},", between user and product.",{"type":2031,"attrs":7553},{"id":7247,"body":7554},[7555],{"_uid":7556,"emoji":9,"bgColor":1992,"markdown":7557,"component":3892},"i-c48a44e5-6125-4334-b867-e431da3309b5","In interaction design, the user becomes a co-creator in the story.",{"type":2000,"content":7559},[7560,7562,7566],{"text":7561,"type":2004},"By completing a task like a quiz or, even, at the most basic level of IX, selecting an \"add to cart\" function, the user ",{"text":7563,"type":2004,"marks":7564},"collaborates with the digital experience",[7565],{"type":2013},{"text":7567,"type":2004}," to co-create an experience unique to each user.",{"type":2000,"content":7569},[7570,7572,7576,7578,7584],{"text":7571,"type":2004},"A cool example of ",{"text":7573,"type":2004,"marks":7574},"Interaction Design",[7575],{"type":2013},{"text":7577,"type":2004}," is ",{"text":7579,"type":2004,"marks":7580},"Nike's Reactor website,",[7581],{"type":2008,"attrs":7582},{"href":7583,"uuid":11,"anchor":11,"target":2011,"linktype":172},"https:\u002F\u002Fwww.nike-react.com\u002Fassemble",{"text":7585,"type":2004}," where you can build your own sneakers.",{"type":2031,"attrs":7587},{"id":7247,"body":7588},[7589],{"_uid":7590,"asset":7591,"component":2965,"description":7601},"i-757ac5a4-38fd-48b6-bdbd-ec74fc6489b1",[7592],{"_uid":7593,"asset":7594,"device":2963,"component":2964},"6c94ae1f-748b-4738-ab9a-8af9e32df09d",[7595],{"_uid":7596,"image":7597,"imageAlt":258,"component":1985},"e5d62977-93c5-4c41-b40e-22bb372f1e80",{"id":7598,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":7599,"copyright":9,"fieldtype":12,"meta_data":7600,"is_private":7,"is_external_url":7},17047999,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F958x586\u002Ff07bbbc6cc\u002Fscreenshot_2021-05-20_at_093316.png",{},"Image source: [Nike Reactor](https:\u002F\u002Fwww.nike-react.com\u002Fchoose-running-cycle)",{"type":2000,"content":7603},[7604,7606,7610],{"text":7605,"type":2004},"Social media, mobile apps, and web development have given rise to a standard where users and consumers ",{"text":7607,"type":2004,"marks":7608},"expect to be heard",[7609],{"type":2013},{"text":7611,"type":2004}," by a brand. Consumers are in dialogue with companies. We need to design with this dialogue and interactivity at the forefront.",{"type":2043,"attrs":7613,"content":7614},{"level":2150},[7615],{"text":7616,"type":2004,"marks":7617},"Gamification",[7618],{"type":2013},{"type":2000,"content":7620},[7621],{"text":7622,"type":2004},"This is a huge trend in the digital sector, and a surefire way to make any design project ten times more engaging.",{"type":2000,"content":7624},[7625],{"text":7626,"type":2004},"Applying the concept of gamification requires caution, as it might not be appropriate for every brand or story. 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It's an age-old fundamental that's still alive and strong.",{"type":2031,"attrs":7677},{"id":7247,"body":7678},[7679],{"_uid":7680,"emoji":9,"bgColor":1992,"markdown":7681,"component":3892},"i-7b0b975b-7466-4610-83d1-3da59b4b7fa4","Characters entertain, captivate, create memorability, and help audiences connect and relate. They are a way *in*to your target audience.",{"type":2000,"content":7683},[7684],{"text":7685,"type":2004},"If you're designing a product, developing graphics for a brand identity, or putting together a marketing campaign, creating a character that your target audience will want to be, to have, or simply admire is textbook marketing psychology that can really lead to a lot of success in your design projects.",{"type":2000,"content":7687},[7688],{"text":7689,"type":2004},"There are tons of brand mascots you can probably name off the top of your head, from Micky mouse to Frosty’s tiger.",{"type":2000,"content":7691},[7692],{"text":7693,"type":2004},"Characters are a wonderful way to bring life to a brand and deepen its identity. 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As a designer, you can use bold and captivating typography to get your visual story noticed.",{"type":2000,"content":7728},[7729],{"text":7730,"type":2004},"Using text as the focal point in a visual story immediately makes it more captivating, and it will be exciting to see this trend evolve and what designers do with it!",{"type":2031,"attrs":7732},{"id":7247,"body":7733},[7734,7747,7749],{"_uid":7735,"asset":7736,"component":2965,"description":7746},"i-65204d01-9760-4e25-b020-e97d00492922",[7737],{"_uid":7738,"asset":7739,"device":2963,"component":2964},"fc1e79ff-81c9-4bb5-aaf4-84def0e6471d",[7740],{"_uid":7741,"image":7742,"imageAlt":258,"component":1985},"cf2aa722-0f71-4903-a96d-fb29bd19f210",{"id":7743,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":7744,"copyright":9,"fieldtype":12,"meta_data":7745,"is_private":7,"is_external_url":7},17048059,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F564x564\u002F04ace47709\u002F60b27877b7b11d6a9216b7bc_2cde7f69b702c92528af328b205854e5.jpeg",{},"Image source: [Pinterest](https:\u002F\u002Fza.pinterest.com\u002Fpin\u002F347621664958527762\u002F)",{"lg":9,"md":9,"sm":9,"xl":9,"xs":9,"xl2":9,"xl3":9,"_uid":7748,"initial":7255,"component":4476,"backgroundColor":4477},"i-0eb9a0ab-66a5-4a59-ad31-3807578c8aed",{"_uid":7750,"asset":7751,"component":2965,"description":7761},"i-c40313f4-f0d4-446f-b3b2-0d4e19b20e33",[7752],{"_uid":7753,"asset":7754,"device":2963,"component":2964},"f7f1218d-6337-45f4-b27a-2d0eb7feba83",[7755],{"_uid":7756,"image":7757,"imageAlt":258,"component":1985},"cbe80feb-312c-428e-abd4-443aea9f0ff3",{"id":7758,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":7759,"copyright":9,"fieldtype":12,"meta_data":7760,"is_private":7,"is_external_url":7},17048098,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1920x1080\u002F3c7a880dbd\u002F60b278a61c7edd7a2bf256a8_8a8bad5bcd3604bd667215206702a7f9.png",{},"Image source: [Pinterest](https:\u002F\u002Fwww.pinterest.co.uk\u002Fpin\u002F813181276465474200\u002F)",{"type":2043,"attrs":7763,"content":7764},{"level":2150},[7765],{"text":7766,"type":2004,"marks":7767},"Audio",[7768],{"type":2013},{"type":2000,"content":7770},[7771,7773,7779],{"text":7772,"type":2004},"Audio is a fantastic way to bring story and life to design projects. It can be used to improve ",{"text":7774,"type":2004,"marks":7775},"accessibility in web design",[7776],{"type":2008,"attrs":7777},{"href":7778,"uuid":11,"anchor":11,"target":2011,"linktype":172},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Finclusive-design",{"text":7780,"type":2004},", guide a gallery experience, and overlay static visuals on social media, for a more dynamic experience.",{"type":2031,"attrs":7782},{"id":7247,"body":7783},[7784],{"_uid":7785,"emoji":9,"bgColor":1992,"markdown":7786,"component":3892},"i-92871ee2-dee6-4cd5-aaa9-7351bf06b8fe","Podcasts and audiobooks have seen an explosive rise in popularity in the last decade, which has caused a new appreciation for the diverse art of audio amongst audiences.",{"type":2000,"content":7788},[7789],{"text":7790,"type":2004},"With audio clips gaining popularity on social media platforms such as Instagram to promote audio-based media, there are some cool opportunities to marry audio with graphic design for an ultra-engaging multimedia experience.",{"type":2000,"content":7792},[7793],{"text":7794,"type":2004},"It's going to be exciting to see how this trend evolves!",{"type":2043,"attrs":7796,"content":7797},{"level":2150},[7798],{"text":7799,"type":2004,"marks":7800},"Themes",[7801],{"type":2013},{"type":2000,"content":7803},[7804],{"text":7805,"type":2004},"Any designer will know the sweet, deliciousness of a theme that ties everything together, that can be created around and continuously returned to when you get a bit off track in the messy creative process.",{"type":2000,"content":7807},[7808,7810,7814],{"text":7809,"type":2004},"\"Theme\" is another storytelling fundamental that's more ongoing than simply a trend, but seems to snowball and only gain importance, especially with anything and ",{"text":7811,"type":2004,"marks":7812},"everything becoming a brand",[7813],{"type":2013},{"text":7815,"type":2004}," on social media, theme is being used more and more for differentiation.",{"type":2031,"attrs":7817},{"id":7247,"body":7818},[7819],{"_uid":7820,"asset":7821,"component":2965,"description":9},"i-e1c073a3-c717-4e36-a1e0-526afe6ec42c",[7822],{"_uid":7823,"asset":7824,"device":2963,"component":2964},"f5af5c0b-d229-47c0-a4fe-97757944a0ee",[7825],{"_uid":7826,"image":7827,"imageAlt":258,"component":1985},"d96b43e6-b7ef-475f-bf3f-d54714bfe4ff",{"id":7828,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":7829,"copyright":9,"fieldtype":12,"meta_data":7830,"is_private":7,"is_external_url":7},17048179,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1640x626\u002Fb7e9bc12d5\u002F60b27942f05f03e8e1eab114_untitled-1-1.png",{},{"type":2000,"content":7832},[7833],{"text":7834,"type":2004,"marks":7835},"Having a visual theme in place makes your design appear more consistent. 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The site's appealing animations and space in all the right places keep users eagerly scrolling to keep up with the story as it reveals itself. ",[7872],{"type":3881,"attrs":7873},{"color":7838},{"text":7875,"type":2004,"marks":7876},"Check it out!",[7877],{"type":2008,"attrs":7878},{"href":7879,"uuid":11,"anchor":11,"target":2011,"linktype":172},"https:\u002F\u002Fjigsaw.google.com\u002F",{"type":2031,"attrs":7881},{"id":7247,"body":7882},[7883],{"_uid":7884,"asset":7885,"component":2965,"description":7895},"i-24d2c347-bb7c-4d03-ad7e-6b00a39e26c4",[7886],{"_uid":7887,"asset":7888,"device":2963,"component":2964},"00550da2-ee62-450a-9849-d69b4be67ee6",[7889],{"_uid":7890,"image":7891,"imageAlt":258,"component":1985},"070e2af2-c7c8-4a46-87fc-499a3b999549",{"id":7892,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":7893,"copyright":9,"fieldtype":12,"meta_data":7894,"is_private":7,"is_external_url":7},17048241,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F960x637\u002Fbd39253c9b\u002F60b2797a8a0a9578beae36cb_screenshot_2021-05-20_at_11-16-39.png",{},"Image source: [Google Jigsaw](https:\u002F\u002Fjigsaw.google.com\u002F)",{"type":2043,"attrs":7897,"content":7898},{"level":2150},[7899],{"text":7900,"type":2004,"marks":7901},"Authenticity",[7902],{"type":2013},{"type":2000,"content":7904},[7905,7907,7911],{"text":7906,"type":2004},"Yet another buzzword. \"Be authentic,\" says every marketing guru out there, which ironically defeats the point of authenticity, because it's innately ",{"text":7908,"type":2004,"marks":7909},"not something you can try to be",[7910],{"type":2013},{"text":2175,"type":2004},{"type":2031,"attrs":7913},{"id":7247,"body":7914},[7915],{"_uid":7916,"title":4201,"button":7917,"component":4207,"description":7922,"backgroundColor":4209},"i-cd54dbbd-3ded-4974-8af0-b7c63ea3109f",[7918],{"_uid":7919,"icon":9,"link":7920,"size":1668,"text":7921,"type":1670,"component":1671},"b4ad755b-74c4-4dad-8ac9-860fb244f933",{"id":9,"url":4206,"linktype":172,"fieldtype":25,"cached_url":4206},"Get started","Visit our Academy for free marketing design courses.",{"type":2000,"content":7924},[7925,7927,7931],{"text":7926,"type":2004},"So here is the challenge when it comes to design: how true can you be to the product and the target audience? The more real you can be about the most ",{"text":7928,"type":2004,"marks":7929},"honest needs and desires of your customers",[7930],{"type":2013},{"text":7932,"type":2004},", and the objectives of the brand, the more likely you are to create something authentic that stands out.",{"type":2000,"content":7934},[7935],{"text":7936,"type":2004},"So much of what we see on the internet feels inauthentic, heavily edited, or simply not quite real. The cool thing about design is that each designer brings their own \"meraki.\"",{"type":2031,"attrs":7938},{"id":7247,"body":7939},[7940],{"_uid":7941,"emoji":9,"bgColor":1992,"markdown":7942,"component":3892},"i-e3a60e25-3b84-46ad-a59e-c07d14789eaa","\"Meraki\" refers to an ancient Greek idea meaning to put the essence of yourself into your creation.",{"type":2000,"content":7944},[7945],{"text":7946,"type":2004,"marks":7947},"Designers who are connected to their individual style and process are more likely to be successful because they can inject a breath of individuality into a brand, website, or online profile.",[7948],{"type":3881,"attrs":7949},{"color":7838},{"type":2031,"attrs":7951},{"id":7247,"body":7952},[7953],{"_uid":7954,"asset":7955,"component":2965,"description":9},"i-eb5c7f3a-4cdc-4342-b87c-32c61f25ba48",[7956],{"_uid":7957,"asset":7958,"device":2963,"component":2964},"dd2e508e-1b77-410d-a6bb-ce418423cdf7",[7959],{"_uid":7960,"image":7961,"imageAlt":258,"component":1985},"0d56613a-216f-41ea-8a30-a79f86fe799c",{"id":7962,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":7963,"copyright":9,"fieldtype":12,"meta_data":7964,"is_private":7,"is_external_url":7},17048254,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1640x626\u002Fe9894cbbae\u002F60b279b28a4969536aba6fb9_untitled-2-1.png",{},{"type":2000,"content":7966},[7967,7969,7973],{"text":7968,"type":2004},"There's nothing wrong with writing authentic copy from your own view, ",{"text":7970,"type":2004,"marks":7971},"incorporating emotional (or even untouched) photos",[7972],{"type":2013},{"text":7974,"type":2004}," into your designs, and expressing why you and your designs are important and worthy. Most web users today are always eager to see some authentic self-expression.",{"type":2043,"attrs":7976,"content":7977},{"level":2150},[7978],{"text":7979,"type":2004,"marks":7980},"Representation and inclusivity",[7981],{"type":2013},{"type":2000,"content":7983},[7984],{"text":7985,"type":2004},"Designers have an important responsibility, as people who play a role in how stories are represented at, often, a mass scale.",{"type":2000,"content":7987},[7988],{"text":7989,"type":2004},"Having realistic and diverse representation in design is an important part of the story we tell. As designers, we must be aware of how we perpetuate or shift stories in the media.",{"type":2000,"content":7991},[7992,7994,7998],{"text":7993,"type":2004},"Representation in storytelling and in the media has undergone a major evolution. It's important that we are conscious about this when creating characters, brand identity, and ",{"text":7995,"type":2004,"marks":7996},"interacting with target audiences",[7997],{"type":2013},{"text":7999,"type":2004},". It's important that we know how audiences wish to be represented to bring this to life through design.",{"type":2000,"content":8001},[8002],{"text":8003,"type":2004},"The characters featured in the language learning app Duolingo are a good example of inclusivity in design storytelling.",{"type":2031,"attrs":8005},{"id":7247,"body":8006},[8007],{"_uid":8008,"asset":8009,"component":2965,"description":8019},"i-ae63d370-8fdf-4b0b-ad41-977ba4dc8cd4",[8010],{"_uid":8011,"asset":8012,"device":2963,"component":2964},"350a10f1-7630-4e6e-952b-9cf8188426f7",[8013],{"_uid":8014,"image":8015,"imageAlt":258,"component":1985},"826adaf2-8636-483f-becd-fda825ed9744",{"id":8016,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":8017,"copyright":9,"fieldtype":12,"meta_data":8018,"is_private":7,"is_external_url":7},17048276,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F680x340\u002F53ea272705\u002F60b279e8500bfee94f384551_czqz9zpuaaak3fz.jpeg",{},"Image source: [Twitter](https:\u002F\u002Ftwitter.com\u002Fduolingo\u002Fstatus\u002F692034773502541824)",{"type":2043,"attrs":8021,"content":8022},{"level":2150},[8023],{"text":7384,"type":2004,"marks":8024},[8025],{"type":2013},{"type":2000,"content":8027},[8028],{"text":8029,"type":2004},"Symbolism plays an essential role in traditional and visual storytelling and is a big graphic design trend at the moment.",{"type":2000,"content":8031},[8032,8034,8038],{"text":8033,"type":2004},"There are tons of interesting psychological factors behind symbolism, and how people are influenced by symbols of power. Symbolism plays an essential role in storytelling, from ancient myths that use animal totems, gods, and goddesses as ",{"text":8035,"type":2004,"marks":8036},"symbols to convey messages",[8037],{"type":2013},{"text":8039,"type":2004},", to novels, contemporary films, and of course modern branding.",{"type":2000,"content":8041},[8042],{"text":8043,"type":2004},"Symbolism has always been fundamental in branding and graphic design, but now we're seeing an interesting revival of the trend that's looking back to ancient symbolism for inspiration such as that found in Egyptian, Roman, and Aztec cultures.",{"type":2000,"content":8045},[8046],{"text":8047,"type":2004},"The symbols that have stood the test of time through history's most influential ancient cultures are deeply alluring.",{"type":2031,"attrs":8049},{"id":7247,"body":8050},[8051],{"_uid":8052,"asset":8053,"component":2965,"description":8063},"i-fb875600-d419-435d-8104-5b26124960fc",[8054],{"_uid":8055,"asset":8056,"device":2963,"component":2964},"33477c91-daba-460c-99d9-52e9f8c351fe",[8057],{"_uid":8058,"image":8059,"imageAlt":258,"component":1985},"f14664c2-b00f-483c-acb4-038a5ae35980",{"id":8060,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":8061,"copyright":9,"fieldtype":12,"meta_data":8062,"is_private":7,"is_external_url":7},17048294,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F768x1152\u002F98aae652d0\u002F60b27a13fc06614b4952f788_graphic-design-trends-2021-symbol-revival-poster-scaled.jpeg",{},"Image source: [ZekaGraphic](https:\u002F\u002Fwww.zekagraphic.com\u002F12-graphic-design-trends-for-2021\u002F)",{"type":2000,"content":8065},[8066],{"text":8067,"type":2004},"Storytelling is a powerful vehicle for conveying narratives and emotions in a visual form.",{"type":2000,"content":8069},[8070],{"text":8071,"type":2004},"You can tell engaging stories with design in many ways, ranging from developing outstanding user journeys and characters, to incorporating games and sound into your work.",{"type":2000,"content":8073},[8074,8076,8080],{"text":8075,"type":2004},"Your ultimate goal should be to connect your story with your visuals and brand in a way your audience will really resonate with. 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Here are the top design storytelling trends to know about.","storytelling-in-design","blog\u002Fstorytelling-in-design",2340,[],"d89b9b4c-d0d5-42c6-9aa9-c23ef2661a7d","2024-12-09T16:07:14.288Z",[],{"id":11,"alt":11,"name":9,"focus":11,"title":11,"source":11,"filename":9,"copyright":11,"fieldtype":12,"meta_data":8126},{},"design-news","blog\u002Ftag\u002Fdesign-news",40,[],"27cddc75-c2b3-462f-8988-1f3a738d7188",[],{"name":8134,"created_at":8135,"published_at":8136,"updated_at":8137,"id":8138,"uuid":8139,"content":8140,"slug":14,"full_slug":8145,"sort_by_date":11,"position":8146,"tag_list":8147,"is_startpage":7,"parent_id":2321,"meta_data":11,"group_id":8148,"first_published_at":2323,"release_id":11,"lang":1011,"path":11,"alternates":8149,"default_full_slug":11,"translated_slugs":11,"_stopResolving":37},"design tips","2024-07-30T11:28:31.488Z","2025-02-12T14:24:27.890Z","2025-02-12T14:24:27.911Z",529815763,"5e5813d9-9177-479b-bceb-c127962500dc",{"_uid":8141,"title":8134,"noIndex":7,"noFollow":7,"component":8,"reference":9,"meta_image":8142,"meta_title":9,"page_title":9,"description":9,"illustration":8144,"hideFromSitemap":7,"meta_description":9},"c69fc61f-4768-4ae2-a00b-d312d1655f18",{"id":11,"alt":11,"name":9,"focus":11,"title":11,"source":11,"filename":9,"copyright":11,"fieldtype":12,"meta_data":8143},{},"design-opinions","blog\u002Ftag\u002Fdesign-tips",60,[],"0fc09273-e202-48dc-8822-025f976dcef2",[],{"name":8151,"created_at":8152,"published_at":8153,"updated_at":8154,"id":8155,"uuid":8156,"content":8157,"slug":8144,"full_slug":8866,"sort_by_date":11,"position":8867,"tag_list":8868,"is_startpage":7,"parent_id":2321,"meta_data":11,"group_id":8869,"first_published_at":2323,"release_id":11,"lang":1011,"path":11,"alternates":8870,"default_full_slug":11,"translated_slugs":11,"_stopResolving":37},"design opinions","2024-07-30T11:26:14.914Z","2025-02-12T14:24:13.269Z","2025-02-12T14:24:13.301Z",529805411,"117abf63-fe46-4e39-971b-104cc73771a6",{"_uid":8158,"title":8151,"noIndex":7,"noFollow":7,"component":8,"reference":8159,"meta_image":8864,"meta_title":9,"page_title":9,"description":9,"illustration":790,"hideFromSitemap":7,"meta_description":9},"c864bfc9-dc61-48a6-9c68-d11cf386f7cd",{"name":8160,"created_at":8161,"published_at":8162,"updated_at":8163,"id":8164,"uuid":8165,"content":8166,"slug":8857,"full_slug":8858,"sort_by_date":11,"position":8859,"tag_list":8860,"is_startpage":7,"parent_id":2313,"meta_data":11,"group_id":8861,"first_published_at":8862,"release_id":11,"lang":1011,"path":11,"alternates":8863,"default_full_slug":11,"translated_slugs":11,"_stopResolving":37},"The coolest 2D animated commercials of all time","2024-09-25T15:09:08.027Z","2026-09-05T00:16:01.157Z","2026-09-05T00:16:01.180Z",553996751,"76ddae14-bd86-4f4c-9e3b-3fc7da908e6d",{"tag":8167,"_uid":8168,"image":8169,"title":8160,"author":8176,"widget":8178,"bgColor":1992,"content":8183,"noIndex":7,"noFollow":7,"wistiaId":9,"component":2299,"thumbnail":8847,"youtubeId":9,"meta_image":8851,"meta_title":8854,"page_title":9,"description":9,"publishedDate":8855,"hideFromSitemap":7,"meta_description":8856},[57],"db236887-3e74-480d-bec0-a43d99d13c3b",[8170],{"_uid":8171,"image":8172,"imageAlt":258,"component":1985},"fbcf2458-fd3c-4994-a244-cb5cef0ce2aa",{"id":8173,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":8174,"copyright":9,"fieldtype":12,"meta_data":8175,"is_external_url":7},17438277,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fx\u002Fa7551fe5ec\u002F2d-animated-commercials-newblogcover.avif",{},[8177],"73c16816-b6c3-450e-b946-28850c043cb6",{"id":8179,"alt":8180,"name":9,"focus":9,"title":8180,"source":9,"filename":8181,"copyright":9,"fieldtype":12,"meta_data":8182,"is_external_url":7},18931826,"The coolest 2D animated commercials of all time | Linearity","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F0714d76a49\u002F2d-animated-commercials_widget.png",{},[8184],{"_uid":8185,"content":8186,"component":2298},"8ead93eb-f999-4882-b6ba-dab9790e9d25",{"type":1997,"content":8187},[8188,8192,8196,8219,8232,8239,8246,8260,8273,8279,8283,8287,8291,8295,8299,8311,8317,8321,8325,8329,8333,8337,8349,8355,8359,8363,8367,8380,8384,8396,8402,8406,8410,8414,8418,8428,8440,8446,8450,8454,8458,8462,8466,8478,8484,8488,8498,8502,8506,8518,8524,8528,8532,8536,8540,8552,8558,8562,8572,8576,8580,8584,8612,8624,8630,8634,8638,8642,8646,8650,8662,8668,8672,8676,8680,8692,8698,8707,8711,8715,8719,8731,8737,8741,8745,8749,8753,8759,8766,8770,8787,8796,8802,8831],{"type":2000,"content":8189},[8190],{"text":8191,"type":2004},"Trends may come and go, but animation is here to stay. It’s an art form with a history that stretches back centuries and has arguably never been more popular. ",{"type":2000,"content":8193},[8194],{"text":8195,"type":2004},"We see animation and motion graphics everywhere—in movies, TV shows, social media, websites, and more. Of all the forms of animation, 2D animation has the longest backstory, stretching back to the 19th century.",{"type":2000,"content":8197},[8198,8200,8208,8210,8218],{"text":8199,"type":2004},"Traditional ",{"text":8201,"type":2004,"marks":8202},"animation techniques",[8203,8206],{"type":2008,"attrs":8204},{"href":8205,"uuid":11,"anchor":11,"target":2011,"linktype":172},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fearly-animation-devices\u002F",{"type":8207},"underline",{"text":8209,"type":2004}," create the illusion of movement by using successive still images, each one a step forward from the previous one. Originally, this was done using hand-painted cels, but it’s now more commonly achieved using ",{"text":8211,"type":2004,"marks":8212},"digital animation software",[8213,8217],{"type":2008,"attrs":8214},{"href":8215,"uuid":8216,"anchor":11,"target":429,"linktype":24},"\u002Fblog\u002Fanimation-apps-for-ipad","8a99534b-8dec-4bb9-8f6d-0a2ecebc5d74",{"type":8207},{"text":2175,"type":2004},{"type":2000,"content":8220},[8221,8223,8230],{"text":8222,"type":2004},"Ever since ",{"text":8224,"type":2004,"marks":8225},"Walt Disney",[8226,8229],{"type":2008,"attrs":8227},{"href":8228,"uuid":11,"anchor":11,"target":2011,"linktype":172},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fa-brief-history-of-disney\u002F",{"type":8207},{"text":8231,"type":2004}," took 2D animation into the mainstream via the big screen, it’s captured the hearts of millions of people. Walt Disney Studios might have since expanded to focus more on 3D animation and blockbuster feature films, but 2D animation is still big business. ",{"type":2031,"attrs":8233},{"id":8234,"body":8235},"9123cada-ca89-4425-9004-779bd2e8c4af",[8236],{"_uid":8237,"emoji":9,"bgColor":1992,"markdown":8238,"component":3892},"i-efed85de-60f7-40c0-a33e-211a9f7b60bf","Through advertising and marketing, 2D animation has the ability to define brands and products and make them stand out from the competition.",{"type":2000,"content":8240},[8241],{"text":8242,"type":2004,"marks":8243},"The following videos display some of the best 2D animated commercials ever created and show the huge impact that a well-animated advertisement can have.",[8244],{"type":3881,"attrs":8245},{"color":3883},{"type":2031,"attrs":8247},{"id":8234,"body":8248},[8249],{"_uid":8250,"image":8251,"title":4564,"button":8256,"component":4569,"description":4570},"i-bb195500-46b9-419e-b00e-31146e8b5360",[8252],{"_uid":8253,"image":8254,"imageAlt":1985,"component":1985},"2d039f9a-f341-4304-bd91-f6769ab3674a",{"id":4561,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":4562,"copyright":9,"fieldtype":12,"meta_data":8255,"is_external_url":7},{},[8257],{"_uid":8258,"icon":9,"link":8259,"size":1668,"text":456,"type":1670,"component":1671},"3b41d161-5f9f-401e-a69b-1703aba1d1a5",{"id":9,"url":3929,"linktype":172,"fieldtype":25,"cached_url":3929},{"type":2043,"attrs":8261,"content":8262},{"level":2045},[8263,8267],{"text":8264,"type":2004,"marks":8265},"1. Red Bull: ",[8266],{"type":2013},{"text":8268,"type":2004,"marks":8269},"Gives you wiiings",[8270,8271],{"type":2013},{"type":8272},"italic",{"type":2031,"attrs":8274},{"id":8234,"body":8275},[8276],{"src":8277,"_uid":8278,"component":3983},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FO7aUJbkRYyU?feature=oembed","i-5c246450-693a-49fc-ac32-6e2ebfac2ed8",{"type":2000,"content":8280},[8281],{"text":8282,"type":2004},"The original Red Bull animated adverts are a masterclass in establishing a brand message and identity with an ad campaign. ",{"type":2000,"content":8284},[8285],{"text":8286,"type":2004},"This traditional animation series uses hand-drawn characters in a variety of situations, all with one thing in common—at some point, they chug a can of Red Bull, grow wings, and do something extraordinary.",{"type":2000,"content":8288},[8289],{"text":8290,"type":2004},"It’s an incredibly simple idea that the company has been able to squeeze a huge amount of mileage out of and create a series of animated videos around. ",{"type":2000,"content":8292},[8293],{"text":8294,"type":2004},"The line drawings and minimal use of color give it a look that has become inseparable from the brand, and the omission of dialogue means that it’s been able to travel between cultures and languages easily. ",{"type":2000,"content":8296},[8297],{"text":8298,"type":2004},"Red Bull might have spread its tentacles into many different marketing ventures, but these original animated commercials are still the most memorable and effective.",{"type":2043,"attrs":8300,"content":8301},{"level":2045},[8302,8306],{"text":8303,"type":2004,"marks":8304},"2. Coca-Cola: ",[8305],{"type":2013},{"text":8307,"type":2004,"marks":8308},"A Coke is a Coke is a Coke",[8309,8310],{"type":2013},{"type":8272},{"type":2031,"attrs":8312},{"id":8234,"body":8313},[8314],{"src":8315,"_uid":8316,"component":3983},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FCiEcW_YEs3E?feature=oembed","i-e8a75313-c4be-4f8f-9300-335223fb4ad3",{"type":2000,"content":8318},[8319],{"text":8320,"type":2004},"The NFL Superbowl is the single most-watched broadcast in the United States every year and one of the most-viewed sporting events worldwide. ",{"type":2000,"content":8322},[8323],{"text":8324,"type":2004},"For this reason, commercial breaks are some of the most coveted advertising spots, and companies clamor each year to produce the most memorable and eye-catching adverts for these slots. ",{"type":2000,"content":8326},[8327],{"text":8328,"type":2004},"The fact that Coca-Cola ran a 2D animated commercial shows that the animation market is as strong as ever.",{"type":2000,"content":8330},[8331],{"text":8332,"type":2004},"Coca-Cola used a retro animation style, added some deft modern touches, and combined them to reflect its idea that Coke is for everyone and diversity is to be embraced. ",{"type":2000,"content":8334},[8335],{"text":8336,"type":2004},"The color palette is minimal and on brand, and the sound effects actually made us thirsty. This advert showed that 2D animation still belongs on the biggest of stages.",{"type":2043,"attrs":8338,"content":8339},{"level":2045},[8340,8344],{"text":8341,"type":2004,"marks":8342},"3. Nike: ",[8343],{"type":2013},{"text":8345,"type":2004,"marks":8346},"Dream Team",[8347,8348],{"type":2013},{"type":8272},{"type":2031,"attrs":8350},{"id":8234,"body":8351},[8352],{"src":8353,"_uid":8354,"component":3983},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FKlPDDuiO2wk?feature=oembed","i-1f447451-147a-47a0-a0cc-a5a1f5e52304",{"type":2000,"content":8356},[8357],{"text":8358,"type":2004},"This animated commercial is from way back in 1992 and we love it for multiple reasons. It was made by Nike for the 1992 Olympics for the US basketball ‘Dream Team’. ",{"type":2000,"content":8360},[8361],{"text":8362,"type":2004},"1992 was the first year that players who were active in the NBA league were allowed to play in the Olympic team, and the result was that the U.S.A. had a team that was unstoppable and demolished the opposition.",{"type":2000,"content":8364},[8365],{"text":8366,"type":2004},"To mark the occasion, Nike turned the players into an anime-style exaggerated version of themselves. The character animation is impressive, and their over-the-top bulging muscles are really reminiscent of the era. ",{"type":2000,"content":8368},[8369,8371,8378],{"text":8370,"type":2004},"We like how it uses the ",{"text":8372,"type":2004,"marks":8373},"principles of animation",[8374,8377],{"type":2008,"attrs":8375},{"href":8376,"uuid":11,"anchor":11,"target":2011,"linktype":172},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002F12-principles-of-animation\u002F",{"type":8207},{"text":8379,"type":2004}," to make the players do things that are physically impossible (like turning into a bull or spinning the opposing players around on a basketball). ",{"type":2000,"content":8381},[8382],{"text":8383,"type":2004},"We’re not sure if this commercial had anything to do with the live-action and animated Space Jam movie that came out in 1996, but we like to think it was the original inspiration.",{"type":2043,"attrs":8385,"content":8386},{"level":2045},[8387,8391],{"text":8388,"type":2004,"marks":8389},"4. Oreo: ",[8390],{"type":2013},{"text":8392,"type":2004,"marks":8393},"Wonderfilled",[8394,8395],{"type":2013},{"type":8272},{"type":2031,"attrs":8397},{"id":8234,"body":8398},[8399],{"src":8400,"_uid":8401,"component":3983},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FkI41Fh9RSi0?feature=oembed","i-6e0a389c-37ae-469a-9bcf-40e61d680865",{"type":2000,"content":8403},[8404],{"text":8405,"type":2004},"If you think you recognize the voice that is singing in this Oreo commercial, then it’s probably because you do. ",{"type":2000,"content":8407},[8408],{"text":8409,"type":2004},"For this 2D animated commercial, Oreo commissioned the musician Owl City to pen a song especially for it. You might think that the advert is aimed at children, but the creators made it with adults in mind. We guess they understand that adults also love insanely cute animated 2D cartoons.",{"type":2000,"content":8411},[8412],{"text":8413,"type":2004},"The theme of the advert is basically asking what would happen if you gave an Oreo to an otherwise mean or scary creature—the big bad wolf, a vampire, and a great white shark. ",{"type":2000,"content":8415},[8416],{"text":8417,"type":2004},"Of course, the result is that the creatures become friendly and relaxed. The color palette, animated lettering, and motion animation are all gorgeously executed, and we imagine that the animation team had a fantastic time working on this commercial.",{"type":2031,"attrs":8419},{"id":8234,"body":8420},[8421],{"_uid":8422,"title":4201,"button":8423,"component":4207,"description":8427,"backgroundColor":4209},"i-10a329b3-02e2-4d03-8eba-ed50b1fcf25e",[8424],{"_uid":8425,"icon":9,"link":8426,"size":1668,"text":456,"type":1670,"component":1671},"f795a4fa-a880-43cc-ae18-574c78929470",{"id":9,"url":4206,"linktype":172,"fieldtype":25,"cached_url":4206},"Visit our Academy for free marketing design courses.\n\n",{"type":2043,"attrs":8429,"content":8430},{"level":2045},[8431,8435],{"text":8432,"type":2004,"marks":8433},"5. Nespresso: ",[8434],{"type":2013},{"text":8436,"type":2004,"marks":8437},"On Ice",[8438,8439],{"type":2013},{"type":8272},{"type":2031,"attrs":8441},{"id":8234,"body":8442},[8443],{"src":8444,"_uid":8445,"component":3983},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002F9hMASTfxLMQ?feature=oembed","i-ff71b2d7-a1c5-4737-a1f6-61dd776fb1a3",{"type":2000,"content":8447},[8448],{"text":8449,"type":2004},"The best commercials are the ones that instantly transport you to another place and headspace.",{"type":2000,"content":8451},[8452],{"text":8453,"type":2004},"Inside a mere 30 seconds, this 2D animated advert for Nespresso on Ice takes you to the side of a lake overlooking a marina and finally sets you aboard a yacht. ",{"type":2000,"content":8455},[8456],{"text":8457,"type":2004},"The sound effects are so on point, with ice cubes rattling around in a glass while coffee is poured over them.",{"type":2000,"content":8459},[8460],{"text":8461,"type":2004},"It uses bright colors and sharp vector graphics throughout, seamlessly gliding from scene to scene with minimal movement. We think it’s a perfect example of how digital animation can really bring a product to life and create a feeling around it. ",{"type":2000,"content":8463},[8464],{"text":8465,"type":2004},"If you’re asking how to make your product a mood, then this Nespresso commercial should be your blueprint.",{"type":2043,"attrs":8467,"content":8468},{"level":2045},[8469,8473],{"text":8470,"type":2004,"marks":8471},"6. Rick and Morty: ",[8472],{"type":2013},{"text":8474,"type":2004,"marks":8475},"Sony PS5",[8476,8477],{"type":2013},{"type":8272},{"type":2031,"attrs":8479},{"id":8234,"body":8480},[8481],{"src":8482,"_uid":8483,"component":3983},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FrIjg3qyDkQs?feature=oembed","i-30419dcf-136e-419b-a1c2-01d731deb46c",{"type":2000,"content":8485},[8486],{"text":8487,"type":2004},"Using celebrities and well-known figures to sell products is nothing new and is one of the most standard advertising and marketing practices we can think of. ",{"type":2000,"content":8489},[8490,8492,8496],{"text":8491,"type":2004},"However, it’s not so often that celebrities are animated cartoon characters (unless they are the mascots of the product, as with many breakfast cereal products). The way that Sony has used ",{"text":8493,"type":2004,"marks":8494},"Rick and Morty",[8495],{"type":8272},{"text":8497,"type":2004}," to plug the PS5 console is incredibly smart and funny.",{"type":2000,"content":8499},[8500],{"text":8501,"type":2004},"This commercial appeared on Adult Swim—the Cartoon Network for mature audiences—and plays up to the market. It forgoes any kind of special effects or pizazz, and it’s ‘very meta’ in tone. ",{"type":2000,"content":8503},[8504],{"text":8505,"type":2004},"Morty tries to explain some of the features of the console while Rick is in the background, busily counting the money they have been paid to hawk the product. They expose the way advertising works and, in the process, make an honest, authentic, and effective commercial.",{"type":2043,"attrs":8507,"content":8508},{"level":2045},[8509,8513],{"text":8510,"type":2004,"marks":8511},"7. Gatorade: ",[8512],{"type":2013},{"text":8514,"type":2004,"marks":8515},"The boy who learned to fly",[8516,8517],{"type":2013},{"type":8272},{"type":2031,"attrs":8519},{"id":8234,"body":8520},[8521],{"src":8522,"_uid":8523,"component":3983},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FkIDUfSQ32jU?feature=oembed","i-a3b263b3-fe21-4841-aa45-253f26907927",{"type":2000,"content":8525},[8526],{"text":8527,"type":2004},"This isn’t as much an animated commercial as it’s a short animated feature film. Produced by Gatorade, it shows the kind of boundary-pushing creative marketing content that forward-thinking companies can put out there. ",{"type":2000,"content":8529},[8530],{"text":8531,"type":2004},"The seven-minute-long 2D animation video tells the story of the life of Usain Bolt, the fastest man in the world.",{"type":2000,"content":8533},[8534],{"text":8535,"type":2004},"It’s an exhilarating and heartwarming tale that animation brings to life and that shows the power of 2D animation at its best. Recreating this story using actors would be very expensive and extremely difficult. ",{"type":2000,"content":8537},[8538],{"text":8539,"type":2004},"Also, it would be hard to recreate the scene at 5.30 when Usain runs on clouds. Hats off to Gatorade for making this short film happen and showing what an amazing storytelling technique animation can be.",{"type":2043,"attrs":8541,"content":8542},{"level":2045},[8543,8547],{"text":8544,"type":2004,"marks":8545},"8. Honda: ",[8546],{"type":2013},{"text":8548,"type":2004,"marks":8549},"Paper",[8550,8551],{"type":2013},{"type":8272},{"type":2031,"attrs":8553},{"id":8234,"body":8554},[8555],{"src":8556,"_uid":8557,"component":3983},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002F54P6jlIQsXs?feature=oembed","i-6eaeeb37-d238-4adc-8ca2-963d716fc28c",{"type":2000,"content":8559},[8560],{"text":8561,"type":2004},"The Honda commercial titled 'Paper' is an ideal piece of advertising that showcases the company's rich history and diverse product range through the creative use of hand-drawn 2D animation. ",{"type":2000,"content":8563},[8564,8566,8570],{"text":8565,"type":2004},"What sets this commercial apart is its captivating execution: the entire narrative unfolds on a ",{"text":8567,"type":2004,"marks":8568},"continuous roll of paper",[8569],{"type":2013},{"text":8571,"type":2004},". ",{"type":2000,"content":8573},[8574],{"text":8575,"type":2004},"Each scene seamlessly transitions into the next through clever animations that simulate the paper being folded, torn, and manipulated to reveal new images.",{"type":2000,"content":8577},[8578],{"text":8579,"type":2004},"The commercial begins with Honda's early days, highlighting founder Soichiro Honda's initial interest in motorized bicycles, and progresses through the company's history of innovation in motorcycles, automobiles, marine engines, and even aerospace technology. ",{"type":2000,"content":8581},[8582],{"text":8583,"type":2004},"Each product is meticulously illustrated and animated to come to life on the paper, telling a story of evolution and creation that spans decades.",{"type":2031,"attrs":8585},{"id":8234,"body":8586},[8587],{"_uid":8588,"cards":8589,"component":4431},"i-f42b930e-8304-4151-aafe-e6b1b632c34f",[8590,8601],{"_uid":8591,"image":8592,"button":8596,"component":4419},"cc6cd419-5088-46f6-83c6-64f863044daa",{"id":8593,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":8594,"copyright":9,"fieldtype":12,"meta_data":8595,"is_external_url":7},17438447,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F510x510\u002F9a8c454501\u002Ffilters_format-webp-_quality-75-2.webp",{},[8597],{"_uid":8598,"icon":9,"link":8599,"size":1668,"text":4418,"type":1670,"component":1671},"5391f8f1-d626-4539-8a2a-771a69942170",{"id":9,"url":8600,"linktype":172,"fieldtype":25,"cached_url":8600},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fanimated-templates\u002Fbusiness-rocket-launch-social-media-post\u002F",{"_uid":8602,"image":8603,"button":8607,"component":4419},"f9ad11a2-6c79-4584-bb44-e6471555f00d",{"id":8604,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":8605,"copyright":9,"fieldtype":12,"meta_data":8606,"is_external_url":7},17438446,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F510x510\u002F82ca701aa5\u002Ffilters_format-webp-_quality-75-3.webp",{},[8608],{"_uid":8609,"icon":9,"link":8610,"size":1668,"text":4418,"type":1670,"component":1671},"1354bfa5-2109-49b6-bf13-93176dab1f8d",{"id":9,"url":8611,"linktype":172,"fieldtype":25,"cached_url":8611},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fanimated-templates\u002Fcrypto-solutions-digital-ad\u002F",{"type":2043,"attrs":8613,"content":8614},{"level":2045},[8615,8619],{"text":8616,"type":2004,"marks":8617},"9. Chobani: ",[8618],{"type":2013},{"text":8620,"type":2004,"marks":8621},"Dear Alice",[8622,8623],{"type":2013},{"type":8272},{"type":2031,"attrs":8625},{"id":8234,"body":8626},[8627],{"src":8628,"_uid":8629,"component":3983},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002Fz-Ng5ZvrDm4?feature=oembed","i-8e6cca84-de98-40d4-9c3c-35ba1b9e20fa",{"type":2000,"content":8631},[8632],{"text":8633,"type":2004},"The \"Dear Alice\" ad by Chobani utilizes 2D animation to tell the story from the perspective of a young girl named Alice. ",{"type":2000,"content":8635},[8636],{"text":8637,"type":2004},"The animation style is warm and inviting, with a hand-drawn look that evokes a sense of nostalgia and simplicity, mirroring Chobani's brand ethos of naturalness and wholesomeness. ",{"type":2000,"content":8639},[8640],{"text":8641,"type":2004},"The story typically focuses on growth, health, and the joy of sharing moments with loved ones, aligning with Chobani's commitment to producing high-quality, nutritious food products.",{"type":2000,"content":8643},[8644],{"text":8645,"type":2004},"With its fluid movements and expressive characters, the animation technique brings the story to life in a way that resonates with viewers of all ages. ",{"type":2000,"content":8647},[8648],{"text":8649,"type":2004},"The use of vibrant colors, detailed backgrounds, and thoughtful character designs contribute to the ad's overall effectiveness, making it memorable and impactful.",{"type":2043,"attrs":8651,"content":8652},{"level":2045},[8653,8657],{"text":8654,"type":2004,"marks":8655},"10. Dove: ",[8656],{"type":2013},{"text":8658,"type":2004,"marks":8659},"Real Beauty Sketches",[8660,8661],{"type":2013},{"type":8272},{"type":2031,"attrs":8663},{"id":8234,"body":8664},[8665],{"src":8666,"_uid":8667,"component":3983},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FdRKn1b8UCnM?feature=oembed","i-5e06d9ce-91a4-4aa3-a436-0b587fb4f8d4",{"type":2000,"content":8669},[8670],{"text":8671,"type":2004},"In the \"Real Beauty Sketches\" campaign, Dove employed Gil Zamora, an FBI-trained forensic artist, to draw women as they described themselves without him seeing them. ",{"type":2000,"content":8673},[8674],{"text":8675,"type":2004},"He then created a second set of sketches based on descriptions given by strangers who had recently met the women. ",{"type":2000,"content":8677},[8678],{"text":8679,"type":2004},"The two sets of drawings were then revealed to the participants, highlighting a significant disparity: the sketches based on strangers' descriptions were more flattering and closer to reality than the women's own descriptions of themselves.",{"type":2043,"attrs":8681,"content":8682},{"level":2045},[8683,8687],{"text":8684,"type":2004,"marks":8685},"11. Burger King: ",[8686],{"type":2013},{"text":8688,"type":2004,"marks":8689},"2021 rebrand",[8690,8691],{"type":2013},{"type":8272},{"type":2031,"attrs":8693},{"id":8234,"body":8694},[8695],{"src":8696,"_uid":8697,"component":3983},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FxwH4oVnuIAs?feature=oembed","i-9eddca22-61e8-4cae-8268-287c273ff1fb",{"type":2000,"content":8699},[8700,8702,8706],{"text":8701,"type":2004},"The new brand identity for Burger King, unveiled in early 2021, marked a significant shift for the fast-food giant. It emphasized a commitment to ",{"text":8703,"type":2004,"marks":8704},"quality, simplicity, and nostalgia",[8705],{"type":2013},{"text":8571,"type":2004},{"type":2000,"content":8708},[8709],{"text":8710,"type":2004},"Designed by the renowned branding agency Jones Knowles Ritchie (JKR), the comprehensive rebrand was Burger King's first major brand overhaul in over 20 years. ",{"type":2000,"content":8712},[8713],{"text":8714,"type":2004},"It aimed to modernize the brand while paying homage to its rich history. The rebrand aims to reflect Burger King's commitment to quality food and ingredients, moving away from the artificial and processed image often associated with fast food.",{"type":2000,"content":8716},[8717],{"text":8718,"type":2004},"By embracing its heritage and adopting a more genuine and straightforward communication style, Burger King seeks to foster a deeper connection with customers and stand out in the competitive fast-food landscape.",{"type":2043,"attrs":8720,"content":8721},{"level":2045},[8722,8726],{"text":8723,"type":2004,"marks":8724},"12. Ogilvy: ",[8725],{"type":2013},{"text":8727,"type":2004,"marks":8728},"Change is our lifeblood",[8729,8730],{"type":2013},{"type":8272},{"type":2031,"attrs":8732},{"id":8234,"body":8733},[8734],{"src":8735,"_uid":8736,"component":3983},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FtgroYHh9QXw?feature=oembed","i-22b0dada-af85-4085-960b-6d2cd6930b6b",{"type":2000,"content":8738},[8739],{"text":8740,"type":2004},"\"Change is our lifeblood\" encapsulates Ogilvy's adaptive and forward-thinking ethos. This mantra speaks to the agency's commitment to innovation, creativity, and staying ahead in the ever-evolving advertising and marketing landscape. ",{"type":2000,"content":8742},[8743],{"text":8744,"type":2004},"Founded by David Ogilvy, Ogilvy & Mather (now simply Ogilvy) has long been regarded as one of the premier marketing and communication firms globally, renowned for its strategic approach to branding, advertising, and crafting compelling narratives for its clients.",{"type":2000,"content":8746},[8747],{"text":8748,"type":2004},"‘Change is our lifeblood’ not only defines Ogilvy's approach to business and creativity but also reminds us of the advertising industry's dynamic nature. ",{"type":2000,"content":8750},[8751],{"text":8752,"type":2004},"For brands and marketers, partnering with agencies that recognize and harness the power of change is crucial in navigating the complexities of today's market landscape. ",{"type":2031,"attrs":8754},{"id":8234,"body":8755},[8756],{"_uid":8757,"emoji":9,"bgColor":1992,"markdown":8758,"component":3892},"i-f2810d69-9f35-4677-96f0-bdb22649eb1b","Looking for more animated advertising inspo? Check out this list of [artsy animated ads](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimated-ads\u002F) that we love.",{"type":2043,"attrs":8760,"content":8761},{"level":2045},[8762],{"text":8763,"type":2004,"marks":8764},"Ready to create 2D animated commercials?",[8765],{"type":2013},{"type":2000,"content":8767},[8768],{"text":8769,"type":2004},"You’ve seen just what can be achieved with 2D animation and realized its impact on a brand. But how to start the animation process for your own brand?",{"type":2000,"content":8771},[8772,8774,8779,8785],{"text":8773,"type":2004},"Learning how to animate can be a cinch—you can jump straight into using",{"text":5827,"type":2004,"marks":8775},[8776],{"type":2008,"attrs":8777},{"href":8778,"uuid":11,"anchor":11,"target":429,"linktype":172},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-apps-for-ipad\u002F",{"text":8780,"type":2004,"marks":8781},"animation software",[8782,8784],{"type":2008,"attrs":8783},{"href":8778,"uuid":11,"anchor":11,"target":429,"linktype":172},{"type":8207},{"text":8786,"type":2004}," like Linearity Move. ",{"type":2000,"content":8788},[8789,8794],{"text":197,"type":2004,"marks":8790},[8791,8793],{"type":2008,"attrs":8792},{"href":2010,"uuid":11,"anchor":11,"target":2011,"linktype":172},{"type":8207},{"text":8795,"type":2004}," has all the advanced tools you need to create impressive and unforgettable animated commercials. But with none of the painstaking learning and work.",{"type":2031,"attrs":8797},{"id":8234,"body":8798},[8799],{"_uid":8800,"emoji":9,"bgColor":1992,"markdown":8801,"component":3892},"i-f023be83-cd8a-4ba9-a6a4-5ade18602f5c","Effortlessly switch between Animation Mode and Design Mode. Lean on our templates and animation presets. Or simply rely on Move’s [Auto Animate feature](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fauto-animate\u002F) to do it all for you—**import, click, and animate**.",{"type":2000,"content":8803},[8804,8809,8815,8820,8826],{"text":8805,"type":2004,"marks":8806},"If you’d like a bit more guidance, visit the ",[8807],{"type":3881,"attrs":8808},{"color":3883},{"text":8810,"type":2004,"marks":8811},"Linearity Academy",[8812,8814],{"type":2008,"attrs":8813},{"href":4206,"uuid":11,"anchor":11,"target":2011,"linktype":172},{"type":8207},{"text":8816,"type":2004,"marks":8817}," to advance your skills. 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