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Morph shapes and colors",[2229],{"type":2075},{"type":2047,"content":2231},[2232,2234,2238],{"text":2233,"type":2051},"One of the easiest and most underrated ways to make static designs more visually appealing is to add ",{"text":2235,"type":2051,"marks":2236},"shape and color morphing",[2237],{"type":2075},{"text":2077,"type":2051},{"type":2058,"attrs":2240},{"id":2060,"body":2241},[2242],{"_uid":2243,"emoji":2064,"bgColor":2039,"markdown":2244,"component":2066},"i-10b4628a-d1e1-4e4d-8043-650857d27e22","Morphing is when you **seamlessly transition** one shape, color, or color gradient into another using animation tools.",{"type":2047,"content":2246},[2247,2252,2256,2261,2267],{"text":2248,"type":2051,"marks":2249},"Linearity Move's smart animation features can ",[2250],{"type":2054,"attrs":2251},{"color":2056},{"text":2253,"type":2051,"marks":2254},"intuitively blend complex shapes",[2255],{"type":2075},{"text":2257,"type":2051,"marks":2258}," from one keyframe to the other. Try out this creative animation idea below by following our step-by-step ",[2259],{"type":2054,"attrs":2260},{"color":2056},{"text":2262,"type":2051,"marks":2263},"tutorial on morphing",[2264],{"type":2086,"attrs":2265},{"href":2266,"uuid":11,"anchor":11,"target":2089,"linktype":172},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Ftutorials\u002Fanimate-with-move\u002Fhow-to-animate-with-morphing",{"text":2268,"type":2051,"marks":2269},": ",[2270],{"type":2054,"attrs":2271},{"color":2056},{"type":2058,"attrs":2273},{"id":2060,"body":2274},[2275],{"src":2276,"_uid":2277,"component":2163},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FN11E_VAD214","i-1acdc5b2-c151-4f35-a555-52f4127d54d1",{"type":2111,"attrs":2279,"content":2280},{"level":2113},[2281],{"text":2282,"type":2051,"marks":2283},"4. Animate UI designs for apps",[2284],{"type":2075},{"type":2047,"content":2286},[2287,2289,2293,2295,2301],{"text":2288,"type":2051},"Do you have ideas for user interfaces or ",{"text":2290,"type":2051,"marks":2291},"static UI\u002FUX wireframes",[2292],{"type":2075},{"text":2294,"type":2051}," that you'd like to animate for a presentation? Import your designs into Move and make them come alive with our easy-to-use ",{"text":2296,"type":2051,"marks":2297},"Timeline and Keyframe",[2298],{"type":2086,"attrs":2299},{"href":2300,"uuid":11,"anchor":11,"target":2089,"linktype":172},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Fmove\u002Fmac\u002Fuser-guide\u002Finterface\u002Ftimeline",{"text":2302,"type":2051}," features.",{"type":2058,"attrs":2304},{"id":2060,"body":2305},[2306],{"_uid":2307,"emoji":9,"bgColor":2039,"markdown":2308,"component":2066},"i-f66e617d-412d-4405-9fdd-6540cc526c77","Even if you're not a UI\u002FUX designer, animated wireframes are a great addition to your portfolio.",{"type":2047,"content":2310},[2311,2316,2322],{"text":2312,"type":2051,"marks":2313},"Watch the tutorial video below to follow Linearity's Senior Designer Maddy as she creates ",[2314],{"type":2054,"attrs":2315},{"color":2056},{"text":2317,"type":2051,"marks":2318},"animated UI elements",[2319],{"type":2086,"attrs":2320},{"href":2321,"uuid":11,"anchor":11,"target":2089,"linktype":172},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Ftutorials\u002Fanimate-with-move\u002Fanimating-ui-elements-with-linearity-move-on-ipad",{"text":2323,"type":2051,"marks":2324}," on an iPad:",[2325],{"type":2054,"attrs":2326},{"color":2056},{"type":2058,"attrs":2328},{"id":2060,"body":2329},[2330],{"src":2331,"_uid":2332,"component":2163},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FpjcGuPXaWVI","i-004ceed0-51cb-4e5f-b961-59195849a1fa",{"type":2111,"attrs":2334,"content":2335},{"level":2113},[2336],{"text":2337,"type":2051,"marks":2338},"5. Rotate different shapes",[2339],{"type":2075},{"type":2047,"content":2341},[2342,2344,2350],{"text":2343,"type":2051},"You can use shapes in so many ways to tell a story. 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You can experiment with moving the pivot points to take it to the next level.",{"type":2058,"attrs":2375},{"id":2060,"body":2376},[2377,2380],{"src":2378,"_uid":2379,"component":2163},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002F5aGAEev7O1g","i-d781cf2f-73a0-421d-a393-cbe86010c189",{"_uid":2381,"title":2382,"button":2383,"component":2388,"description":2389,"backgroundColor":2390},"i-81d5aa7d-1d2e-47b8-a914-623f21e117e2","Ready to create brand assets that pack a punch?",[2384],{"_uid":2385,"icon":9,"link":2386,"size":1667,"text":456,"type":1669,"component":1670},"013c7842-2c89-4a1d-bd7f-c2d00cb00671",{"id":9,"url":2387,"linktype":172,"fieldtype":25,"cached_url":2387},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002F","BlogComponentCta","Visit our Academy for free marketing design courses.\n","purple",{"type":2111,"attrs":2392,"content":2393},{"level":2113},[2394],{"text":2395,"type":2051,"marks":2396},"6. Animate photo cut-outs",[2397],{"type":2075},{"type":2047,"content":2399},[2400,2402,2406],{"text":2401,"type":2051},"Here's a creative idea for turning ",{"text":2403,"type":2051,"marks":2404},"static raster graphics",[2405],{"type":2075},{"text":2407,"type":2051}," like photos into eye-catching animated visuals.",{"type":2047,"content":2409},[2410,2412,2416],{"text":2411,"type":2051},"Take an image like a full-length portrait of a fashionably dressed person and use masking techniques to cut it into circular shapes. Then, you can rotate the shapes in opposite directions to create a ",{"text":2413,"type":2051,"marks":2414},"psychedelic animated visual",[2415],{"type":2075},{"text":2417,"type":2051}," that will capture attention.",{"type":2047,"content":2419},[2420,2422,2428],{"text":2421,"type":2051},"Follow the steps in the ",{"text":2423,"type":2051,"marks":2424},"animated photo tutorial",[2425],{"type":2086,"attrs":2426},{"href":2427,"uuid":11,"anchor":11,"target":2089,"linktype":172},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Ftutorials\u002Fanimate-with-move\u002Fanimated-photo",{"text":2429,"type":2051}," below to get this animation effect:",{"type":2058,"attrs":2431},{"id":2060,"body":2432},[2433],{"src":2434,"_uid":2435,"component":2163},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002F3tn69a1rPc4","i-58261ffc-c22b-4661-9aad-6f2b909e6d48",{"type":2111,"attrs":2437,"content":2438},{"level":2113},[2439],{"text":2440,"type":2051,"marks":2441},"7. Make animated icons",[2442],{"type":2075},{"type":2047,"content":2444},[2445,2447,2453],{"text":2446,"type":2051},"Want to make some versatile assets for a range of ",{"text":2448,"type":2051,"marks":2449},"branding and marketing use cases",[2450],{"type":2086,"attrs":2451},{"href":2452,"uuid":11,"anchor":11,"target":2089,"linktype":172},"https:\u002F\u002Fwww.linearity.io\u002Fuse-cases\u002Fmarketing-assets\u002F",{"text":2454,"type":2051},"? Try this simple animation idea.",{"type":2047,"content":2456},[2457,2459,2463,2465,2470],{"text":2458,"type":2051},"Design a handful of ",{"text":2460,"type":2051,"marks":2461},"bespoke branded icons",[2462],{"type":2075},{"text":2464,"type":2051}," and animate them using Move's ",{"text":709,"type":2051,"marks":2466},[2467],{"type":2086,"attrs":2468},{"href":2469,"uuid":11,"anchor":11,"target":2089,"linktype":172},"https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fpresets\u002F",{"text":2471,"type":2051}," or Keyframes.",{"type":2058,"attrs":2473},{"id":2060,"body":2474},[2475],{"_uid":2476,"emoji":2064,"bgColor":2039,"markdown":2477,"component":2066},"i-bf2ce3ff-4ce1-4c7d-9350-f1dcc21b8d45","These icons can be reused in several ways. You can add them to your website, make looping GIFs, turn them into **Slackmoji for your Slack workspace**, or use them in promotional videos.",{"type":2047,"content":2479},[2480,2485,2491],{"text":2481,"type":2051,"marks":2482},"Take your icons to the next level with our easy-to-follow ",[2483],{"type":2054,"attrs":2484},{"color":2056},{"text":2486,"type":2051,"marks":2487},"icon animation tutorial",[2488],{"type":2086,"attrs":2489},{"href":2490,"uuid":11,"anchor":11,"target":2089,"linktype":172},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Ftutorials\u002Fanimate-with-move\u002Fanimated-icon",{"text":2156,"type":2051,"marks":2492},[2493],{"type":2054,"attrs":2494},{"color":2056},{"type":2058,"attrs":2496},{"id":2060,"body":2497},[2498],{"src":2499,"_uid":2500,"component":2163},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FwYO6EvgLGWY","i-e7e22d89-af70-47c0-8b42-145ad3e31184",{"type":2111,"attrs":2502,"content":2503},{"level":2113},[2504],{"text":2505,"type":2051,"marks":2506},"8. Animate logos",[2507],{"type":2075},{"type":2047,"content":2509},[2510],{"text":2511,"type":2051},"Another animation idea that's essential for creating a standout design portfolio. Logo animations showcase a designer's true skill and talent—you can tell much more of a story with an animated logo than a static one.",{"type":2058,"attrs":2513},{"id":2060,"body":2514},[2515],{"_uid":2516,"emoji":2064,"bgColor":2039,"markdown":2517,"component":2066},"i-d3ddfe0b-1604-4afb-9dc9-82c6319f820e","Think: animated shop window displays, websites, online ads, social posts, and more. 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They have a ",{"text":2547,"type":2051,"marks":2548},"16:9 portrait aspect ratio",[2549],{"type":2075},{"text":2551,"type":2051}," optimized for mobile viewing to enhance the listening experience.",{"type":2058,"attrs":2553},{"id":2060,"body":2554},[2555],{"_uid":2556,"emoji":2064,"bgColor":2039,"markdown":2557,"component":2066},"i-d1285092-285d-4328-96ae-4f0283274ddf","**Here's the challenge:** can you tell the soundtrack's story with a few seconds of footage or vector animation? Not only will this be an impressive addition to your portfolio, but it'll also stir up your creative juices.",{"type":2047,"content":2559},[2560,2565,2569,2574,2579],{"text":2561,"type":2051,"marks":2562},"Are you ready to try your hand at making a ",[2563],{"type":2054,"attrs":2564},{"color":2056},{"text":2566,"type":2051,"marks":2567},"Spotify canvas visual",[2568],{"type":2075},{"text":2570,"type":2051,"marks":2571},"? Jumpstart your ideas with one of these ",[2572],{"type":2054,"attrs":2573},{"color":2056},{"text":2575,"type":2051,"marks":2576},"free animated templates",[2577],{"type":2086,"attrs":2578},{"href":966,"uuid":11,"anchor":11,"target":2089,"linktype":172},{"text":2268,"type":2051,"marks":2580},[2581],{"type":2054,"attrs":2582},{"color":2056},{"type":2058,"attrs":2584},{"id":2060,"body":2585},[2586],{"_uid":2587,"cards":2588,"component":2613},"i-29cf20d0-0331-4a44-817a-4ec2eeed049d",[2589,2602],{"_uid":2590,"image":2591,"button":2595,"component":2601},"7a4a849f-99a6-4bd0-8313-9b6462cb87ce",{"id":2592,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":2593,"copyright":9,"fieldtype":12,"meta_data":2594,"is_external_url":7},17435813,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F832x510\u002Fef51d9b824\u002Ffilters_format-avif-_quality-75.gif",{},[2596],{"_uid":2597,"icon":9,"link":2598,"size":1667,"text":2600,"type":1669,"component":1670},"e46031c5-01d0-47a7-827b-b638c1a3fbdc",{"id":9,"url":2599,"linktype":172,"fieldtype":25,"cached_url":2599},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fbusiness-templates\u002Fdesign-assets\u002Ftravel-gif-icon-pack-animated\u002F","Get this template","BlogTwoColumnTemplatesItem",{"_uid":2603,"image":2604,"button":2608,"component":2601},"519d1ae3-296f-4c99-abe3-e35c8edabe00",{"id":2605,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":2606,"copyright":9,"fieldtype":12,"meta_data":2607,"is_external_url":7},17435814,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F832x510\u002F1b39f36380\u002Ffilters_format-avif-_quality-75-1.gif",{},[2609],{"_uid":2610,"icon":9,"link":2611,"size":1667,"text":2600,"type":1669,"component":1670},"f0bcf023-ec26-482a-98c3-e5fb9c311d48",{"id":9,"url":2612,"linktype":172,"fieldtype":25,"cached_url":2612},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fbusiness-templates\u002Fdesign-assets\u002F80-s-retro-icons-gif-pack-animated\u002F","BlogTwoColumnTemplates",{"type":2111,"attrs":2615,"content":2616},{"level":2113},[2617],{"text":2618,"type":2051,"marks":2619},"10. Create dancing text",[2620],{"type":2075},{"type":2047,"content":2622},[2623],{"text":2624,"type":2051},"Animate text to attract your audience’s attention and show off your design and animation skills. It's much easier than you think, especially when using Linearity Move.",{"type":2058,"attrs":2626},{"id":2060,"body":2627},[2628],{"_uid":2629,"emoji":9,"bgColor":2039,"markdown":2630,"component":2066},"i-55b79e63-970c-418f-91f1-da68dc432655","You can use animated text for ads, announcement posts, or even to make a **test-based narrative** more interesting and engaging.",{"type":2047,"content":2632},[2633,2638,2644],{"text":2634,"type":2051,"marks":2635},"Get your text moving with the ",[2636],{"type":2054,"attrs":2637},{"color":2056},{"text":2639,"type":2051,"marks":2640},"eye-catching design below",[2641],{"type":2086,"attrs":2642},{"href":2643,"uuid":11,"anchor":11,"target":2089,"linktype":172},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Ftutorials\u002Fanimate-with-move\u002Fanimate-text",{"text":2645,"type":2051,"marks":2646},". Follow Maddy's creative process to animate any text-based design project.",[2647],{"type":2054,"attrs":2648},{"color":2056},{"type":2058,"attrs":2650},{"id":2060,"body":2651},[2652,2655,2660],{"src":2653,"_uid":2654,"component":2163},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FzwsJArlnnoQ","i-8fd749a1-947c-440d-8eb9-135511e98933",{"lg":9,"md":9,"sm":9,"xl":9,"xs":9,"xl2":9,"xl3":9,"_uid":2656,"initial":2657,"component":2658,"backgroundColor":2659},"i-d99b51e5-0a62-4113-b498-3e8471bad2d6","20","Spacer","transparent",{"_uid":2661,"emoji":2064,"bgColor":2039,"markdown":2662,"component":2066},"i-99dab367-51cd-4cfa-8742-024b4fd6501a","**Looking for more animation ideas?** Check out the [other step-by-step guides](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Ftag\u002Ftutorials\u002F) on our blog.",{"type":2111,"attrs":2664,"content":2665},{"level":2113},[2666],{"text":2667,"type":2051,"marks":2668},"Take your design career to the next level",[2669],{"type":2075},{"type":2047,"content":2671},[2672,2674,2678],{"text":2673,"type":2051},"Motion graphics is no longer only for those who studied animation. Animation software also ",{"text":2675,"type":2051,"marks":2676},"doesn't have to be tricky",[2677],{"type":2075},{"text":2679,"type":2051}," to learn and use.",{"type":2058,"attrs":2681},{"id":2060,"body":2682},[2683],{"_uid":2684,"emoji":2064,"bgColor":2039,"markdown":2685,"component":2066},"i-3da47614-9567-48c9-a051-d12c91a0e2bb","That's why we created [Linearity Move](https:\u002F\u002Fwww.linearity.io\u002Fmove\u002F). Move is for designers and marketers who want to animate. 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Lottie export is brand new in Move — we’re excited to hear how it works for your projects, what you love, and what you’d like us to improve next.",{"type":2047,"attrs":3133,"content":3134},{"textAlign":11},[3135,3137,3144,3145],{"text":3136,"type":2051},"Drop your thoughts and wishes  anytime at ",{"text":3138,"type":2051,"marks":3139},"feedback.linearity.io",[3140,3143],{"type":2086,"attrs":3141},{"href":3142,"uuid":11,"anchor":11,"target":11,"linktype":172},"http:\u002F\u002Ffeedback.linearity.io",{"type":2075},{"text":2839,"type":2051},{"type":3146,"attrs":3147},"emoji",{"name":3148,"emoji":3149,"fallbackImage":3150},"orange_heart","🧡","https:\u002F\u002Fcdn.jsdelivr.net\u002Fnpm\u002Femoji-datasource-apple\u002Fimg\u002Fapple\u002F64\u002F1f9e1.png",{"type":2047,"attrs":3152,"content":3153},{"textAlign":11},[3154,3156,3160],{"text":3155,"type":2051},"Or reach out at ",{"text":3157,"type":2051,"marks":3158},"support@linearity.io",[3159],{"type":2075},{"text":3161,"type":2051}," if something feels off.",{"_uid":3163,"content":3164,"component":2753},"583bc008-b1a2-49ab-9df8-994c4c1e9280",{"type":2044,"content":3165},[3166,3173],{"type":2111,"attrs":3167,"content":3168},{"level":2113,"textAlign":11},[3169],{"text":3170,"type":2051,"marks":3171},"Frequently Asked Questions",[3172],{"type":2075},{"type":2058,"attrs":3174},{"id":3175,"body":3176},"cf853ed4-d643-44a3-8f96-df786695d19d",[3177],{"_uid":3178,"component":3179,"questions":3180},"i-98fd50ef-96db-44c9-ad68-c8c982ec359a","BlogFaqSection",[3181,3200,3217,3234,3251,3268],{"name":3182,"created_at":3183,"published_at":3184,"updated_at":3185,"id":3186,"uuid":3187,"content":3188,"slug":3193,"full_slug":3194,"sort_by_date":11,"position":3195,"tag_list":3196,"is_startpage":7,"parent_id":3197,"meta_data":11,"group_id":3198,"first_published_at":3184,"release_id":11,"lang":1010,"path":11,"alternates":3199,"default_full_slug":11,"translated_slugs":11,"_stopResolving":37},"What is a Lottie file?","2025-11-19T10:29:20.573Z","2025-11-19T10:30:24.234Z","2025-11-19T10:30:24.249Z",114108664155873,"a3aed93d-6523-4043-84da-22a927be7d29",{"_uid":3189,"title":3182,"answer":3190,"category":356,"component":3191,"readMoreLink":3192,"hideFromFaqPage":37,"showReadMoreLink":7},"4e64f77a-17d3-4125-9210-973212cbb83d","A Lottie file is a lightweight JSON-based animation format that keeps everything crisp, scalable, and fast. 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Lottie files exported from Linearity Move work with all major Lottie players — including iOS, Android, and JavaScript. You can plug your JSON file into your app or website using the official Lottie libraries.",{"id":9,"url":9,"linktype":24,"fieldtype":25,"cached_url":9},"can-i-use-my-lottie-exports-on-ios-android-and-the-web","faq\u002Fblog-faqs\u002Fcan-i-use-my-lottie-exports-on-ios-android-and-the-web",-4980,[],"7098ec23-24b2-4fb8-95a5-db04c3ad7f4c",[],{"name":3218,"created_at":3219,"published_at":3220,"updated_at":3221,"id":3222,"uuid":3223,"content":3224,"slug":3228,"full_slug":3229,"sort_by_date":11,"position":3230,"tag_list":3231,"is_startpage":7,"parent_id":3197,"meta_data":11,"group_id":3232,"first_published_at":3220,"release_id":11,"lang":1010,"path":11,"alternates":3233,"default_full_slug":11,"translated_slugs":11,"_stopResolving":37},"Why should I choose Lottie over video?","2025-11-19T10:33:42.151Z","2025-11-19T10:35:26.136Z","2025-11-19T10:35:26.152Z",114109735569544,"05da184e-c5a6-489b-a272-cf6dd2acb508",{"_uid":3225,"title":3218,"answer":3226,"category":356,"component":3191,"readMoreLink":3227,"hideFromFaqPage":37,"showReadMoreLink":7},"4ea7b5bd-d5ff-4944-9472-4517d9e849f1","Lottie files load faster, look sharper on high-resolution screens, work well for interactive UI, are much smaller than MP4, MOV, or GIF, allow developers to control them with code.\nSo if you need smooth, responsive animations, Lottie wins every time.",{"id":9,"url":9,"linktype":24,"fieldtype":25,"cached_url":9},"why-should-i-choose-lottie-over-video","faq\u002Fblog-faqs\u002Fwhy-should-i-choose-lottie-over-video",-5020,[],"ddc5a3ef-5397-45a1-8f94-ad290f88466f",[],{"name":3235,"created_at":3236,"published_at":3237,"updated_at":3238,"id":3239,"uuid":3240,"content":3241,"slug":3245,"full_slug":3246,"sort_by_date":11,"position":3247,"tag_list":3248,"is_startpage":7,"parent_id":3197,"meta_data":11,"group_id":3249,"first_published_at":3237,"release_id":11,"lang":1010,"path":11,"alternates":3250,"default_full_slug":11,"translated_slugs":11,"_stopResolving":37},"Does exporting to Lottie change the quality of my animation?","2025-11-19T10:33:08.077Z","2025-11-19T10:33:26.936Z","2025-11-19T10:33:26.953Z",114109596006524,"811d3400-abc4-4377-8059-23fce2e37428",{"_uid":3242,"title":3235,"answer":3243,"category":356,"component":3191,"readMoreLink":3244,"hideFromFaqPage":37,"showReadMoreLink":7},"0966259e-2ce3-4b72-a90c-b9b3311e2ad1","Nope. Your animation stays vector-based and crisp. Timing, motion, curves, keyframes, and paths are preserved one-to-one with what you created in Move.",{"id":9,"url":9,"linktype":24,"fieldtype":25,"cached_url":9},"does-exporting-to-lottie-change-the-quality-of-my-animation","faq\u002Fblog-faqs\u002Fdoes-exporting-to-lottie-change-the-quality-of-my-animation",-5010,[],"6eda7ea9-1a45-4b78-a794-ee8a9593154e",[],{"name":3252,"created_at":3253,"published_at":3254,"updated_at":3255,"id":3256,"uuid":3257,"content":3258,"slug":3262,"full_slug":3263,"sort_by_date":11,"position":3264,"tag_list":3265,"is_startpage":7,"parent_id":3197,"meta_data":11,"group_id":3266,"first_published_at":3254,"release_id":11,"lang":1010,"path":11,"alternates":3267,"default_full_slug":11,"translated_slugs":11,"_stopResolving":37},"Can I edit a Lottie file after exporting?","2025-11-19T10:32:09.899Z","2025-11-19T10:32:39.321Z","2025-11-19T10:32:39.341Z",114109357708800,"9d39e9ee-caa6-4dff-8b20-945395985984",{"_uid":3259,"title":3252,"answer":3260,"category":356,"component":3191,"readMoreLink":3261,"hideFromFaqPage":37,"showReadMoreLink":7},"21b870a6-c3c9-48e5-ad0d-1d34ae83973a","You can always reopen your Linearity Move file and export a new Lottie version.\nSome platforms also allow small tweaks to the JSON file, but it’s best to edit your source animation in Move for full control.",{"id":9,"url":9,"linktype":24,"fieldtype":25,"cached_url":9},"can-i-edit-a-lottie-file-after-exporting","faq\u002Fblog-faqs\u002Fcan-i-edit-a-lottie-file-after-exporting",-5000,[],"dc0a1d55-29b1-4313-9d30-50f838d77414",[],{"name":3269,"created_at":3270,"published_at":3271,"updated_at":3272,"id":3273,"uuid":3274,"content":3275,"slug":3279,"full_slug":3280,"sort_by_date":11,"position":3281,"tag_list":3282,"is_startpage":7,"parent_id":3197,"meta_data":11,"group_id":3283,"first_published_at":3284,"release_id":11,"lang":1010,"path":11,"alternates":3285,"default_full_slug":11,"translated_slugs":11,"_stopResolving":37},"Are all animation features supported in Lottie export?","2025-11-19T10:31:17.433Z","2025-11-19T10:31:37.113Z","2025-11-19T10:31:37.134Z",114109142818914,"f30374f8-3e40-4ddc-b64a-e1a39eca0339",{"_uid":3276,"title":3269,"answer":3277,"category":356,"component":3191,"readMoreLink":3278,"hideFromFaqPage":37,"showReadMoreLink":7},"11553578-efa4-48b1-bbbe-0f00fea7ad27","Most vector animations export perfectly, including timing, easing, transforms, masks, and morphs.\nA few things don’t export yet (because Lottie itself doesn’t support them), such as shadows, blur effects, and audio.",{"id":9,"url":9,"linktype":24,"fieldtype":25,"cached_url":9},"are-all-animation-features-supported-in-lottie-export","faq\u002Fblog-faqs\u002Fare-all-animation-features-supported-in-lottie-export",-4990,[],"4faf4f28-7d04-4073-b60a-c1c1f2e8a36b","2025-11-19T10:31:32.833Z",[],{"id":3287,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":3288,"copyright":9,"fieldtype":12,"meta_data":3289,"is_external_url":7},166915788284578,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F3840x2160\u002F24345ece93\u002Fexport-lottie-inapp.png",{},{"id":2784,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":2785,"copyright":9,"fieldtype":12,"meta_data":3291,"is_external_url":7},{},"Linearity Move Adds Lottie Export — Create Lightweight Animations for Web & Apps","Linearity Move now lets you export animations as Lottie files. 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new life to your motion graphics with 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",{"text":3374,"type":2051,"marks":3375},"You can use real-world footage to add context, depth, and authenticity to your motion graphics",[3376],{"type":2075},{"text":3378,"type":2051},", allowing you to connect with your audience on a deeper level.",{"type":2047,"content":3380},[3381],{"text":3382,"type":2051},"Let's explore the benefits of this new capability and how it can elevate your animation workflow.",{"type":2058,"attrs":3384},{"id":3385,"body":3386},"bfb4f0c4-630e-46ed-8e08-f242712bf5f3",[3387],{"_uid":3388,"asset":3389,"component":3393},"i-c49a2a68-4376-4211-a26a-e21cb96b8768",{"id":3390,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":3391,"copyright":9,"fieldtype":12,"meta_data":3392,"is_external_url":7},19192872,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fx\u002Fd967574968\u002Fbring_new_life_to_your_motion_graphics_with_video-_video_1.mp4",{},"BlogComponentVideo",{"type":2111,"attrs":3395,"content":3396},{"level":2113},[3397],{"text":3398,"type":2051,"marks":3399},"Import, edit, create",[3400],{"type":2075},{"type":2047,"content":3402},[3403],{"text":3404,"type":2051},"While you’re likely already familiar with integrating static assets into your projects, importing video files into Linearity Move dramatically expands your creative toolkit. Here’s how it’s done:",{"type":2960,"attrs":3406,"content":3407},{"order":2962},[3408,3420,3430],{"type":2877,"content":3409},[3410],{"type":2047,"content":3411},[3412,3414,3418],{"text":3413,"type":2051},"Import a ",{"text":3415,"type":2051,"marks":3416},".mp4 or .mov",[3417],{"type":2075},{"text":3419,"type":2051}," video file into your project in Linearity Move. 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in design—Top trends | Linearity Curve","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Ff60ac6389b\u002Fstorytelling-in-design_widget.png",{},[5484],{"_uid":5485,"content":5486,"component":2753},"f733fb14-1ea8-4a72-9a20-c5517b4e6148",{"type":2044,"content":5487},[5488,5500,5504,5508,5518,5522,5536,5548,5558,5570,5577,5581,5590,5606,5610,5614,5618,5634,5638,5642,5680,5687,5691,5706,5715,5719,5731,5738,5742,5749,5761,5771,5775,5789,5807,5811,5815,5819,5829,5835,5845,5863,5879,5889,5896,5900,5904,5914,5918,5922,5938,5945,5953,5959,5963,5967,5971,5987,5994,6004,6008,6039,6046,6058,6064,6068,6072,6079,6083,6093,6108,6116,6144,6157,6173,6180,6189,6200,6210,6214,6220,6227,6242,6252,6259,6263,6267,6277,6281,6297,6303,6307,6317,6321,6325,6341,6345,6349,6359],{"type":2047,"content":5489},[5490,5492,5498],{"text":5491,"type":2051},"Storytelling is a buzzword that you’ll find all too often in the ",{"text":5493,"type":2051,"marks":5494},"graphic 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It's an art, a science, and a process.",{"type":2047,"content":5505},[5506],{"text":5507,"type":2051},"The story breathes life into a design, a brand, or a product. It injects it with meaning and fosters emotional connection, which causes resonance with an audience. And it's a crucial element in the design process!",{"type":2047,"content":5509},[5510,5512,5516],{"text":5511,"type":2051},"In the case of ",{"text":5513,"type":2051,"marks":5514},"design storytelling",[5515],{"type":2075},{"text":5517,"type":2051},", your goal should be to create that emotional bond between your design and its audience. You should use imagination and empathy to spark a connection and take your audience on a journey, make them feel something, and drive them to action.",{"type":2047,"content":5519},[5520],{"text":5521,"type":2051},"Design gives us the opportunity to weave beautiful stories through visual communication and immersive experience.",{"type":2058,"attrs":5523},{"id":5524,"body":5525},"f40e5f41-0a0c-449e-bf47-c3a057fc1289",[5526,5530,5533],{"_uid":5527,"source":5528,"component":5529},"i-3082c0ef-e7e0-400b-a108-9466282e7154","\u003Ciframe src=\"https:\u002F\u002Fgiphy.com\u002Fembed\u002FLwHaQCGZMdD9Ghalrl\" frameborder=\"0\" class=\"giphy-embed\" width=\"100%\" height=\"600\" allowfullscreen=\"\">\u003C\u002Fiframe>","EmbedComponent",{"lg":9,"md":9,"sm":9,"xl":9,"xs":9,"xl2":9,"xl3":9,"_uid":5531,"initial":5532,"component":2658,"backgroundColor":2659},"i-1a43e283-aa81-4b8b-a879-0a0ed390af23","32",{"_uid":5534,"emoji":9,"bgColor":2039,"markdown":5535,"component":2066},"i-cdade1dd-9a37-427f-a59b-98d5f8bb54fc","In the context of design, **storytelling shares information** through visual elements in a way that encourages engagement, activates the imagination, and deepens understanding.",{"type":2047,"content":5537},[5538,5540,5546],{"text":5539,"type":2051},"As design and technology evolve, we are seeing just how central elements of storytelling are to our everyday experiences, from web design to marketing and particularly ",{"text":5541,"type":2051,"marks":5542},"social media",[5543],{"type":2086,"attrs":5544},{"href":5545,"uuid":11,"anchor":11,"target":2089,"linktype":172},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fsocial-media-stories",{"text":5547,"type":2051}," in all its story-obsessed glory.",{"type":2047,"content":5549},[5550,5552,5556],{"text":5551,"type":2051},"In this piece, we’ll look at the top storytelling trends for design in 2021, that will enhance your design process and the impact of your projects. Utilizing these trends will ",{"text":5553,"type":2051,"marks":5554},"increase your capacity to inspire",[5555],{"type":2075},{"text":5557,"type":2051}," and solve problems through your projects.",{"type":2058,"attrs":5559},{"id":5524,"body":5560},[5561],{"_uid":5562,"title":5563,"button":5564,"component":2388,"description":5568,"backgroundColor":5569},"i-e02f1b77-dd9c-4a7a-936f-3765ad7dfbd3","Jumpstart your ideas with Linearity Curve",[5565],{"_uid":5566,"icon":9,"link":5567,"size":1667,"text":456,"type":1669,"component":1670},"e5ebc6ae-428e-4104-8e78-4e6eb4e45360",{"id":9,"url":2107,"linktype":172,"fieldtype":25,"cached_url":2107},"Take your designs to the next level.","orange",{"type":2111,"attrs":5571,"content":5572},{"level":2113},[5573],{"text":5574,"type":2051,"marks":5575},"Traditional storytelling",[5576],{"type":2075},{"type":2047,"content":5578},[5579],{"text":5580,"type":2051},"Storytelling is ancient. It’s been around since humans have. 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When one human recognizes their individual experience in another’s, a connection is formed.",{"type":2047,"content":5611},[5612],{"text":5613,"type":2051},"Traditional storytelling helps us understand the experiences we have, to empathize and emotionally connect with one another. We use it to define ourselves and our creations, as well as to entertain.",{"type":2047,"content":5615},[5616],{"text":5617,"type":2051},"You're probably familiar with the traditional story structure of the narrative arc, which is a journey with a set of circumstances that require resolution. There's a beginning, a middle, and an end that follows the arc of exposition, climax, and dénouement.",{"type":2058,"attrs":5619},{"id":5524,"body":5620},[5621],{"_uid":5622,"asset":5623,"component":3816,"description":5633},"i-0a7fbc3b-efc0-4975-a85d-96cf442cd91e",[5624],{"_uid":5625,"asset":5626,"device":3814,"component":3815},"11d25b1b-da39-4e0c-aabb-8c4e5e5cf060",[5627],{"_uid":5628,"image":5629,"imageAlt":258,"component":2031},"2e1d3b7a-0e7f-4ee5-ba4d-9aa7bc30d41d",{"id":5630,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":5631,"copyright":9,"fieldtype":12,"meta_data":5632,"is_private":7,"is_external_url":7},17047884,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F900x533\u002Fad19a2662b\u002Fclimax.jpeg",{},"Image source: [Reedsy](https:\u002F\u002Fblog.reedsy.com\u002Fnarrative-arc\u002F)",{"type":2047,"content":5635},[5636],{"text":5637,"type":2051},"To tell a compelling story in design, we don't necessarily need the entire narrative structure like a film or novel might. 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Like anything creative, the design process is an iterative process. Bringing storytelling into this process helps us to return to the purpose of the project, and not get lost in the messiness that creativity can sometimes be.",{"type":2047,"content":5720},[5721,5723,5729],{"text":5722,"type":2051},"Being guided by emotion, empathy and connection results in design work and ",{"text":5724,"type":2051,"marks":5725},"visual communication",[5726],{"type":2086,"attrs":5727},{"href":5728,"uuid":11,"anchor":11,"target":2089,"linktype":172},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fvisual-communication",{"text":5730,"type":2051}," that gets the audience on the same team as the brand, the product, the artwork.",{"type":2111,"attrs":5732,"content":5733},{"level":2113},[5734],{"text":5735,"type":2051,"marks":5736},"Storytelling trends in design",[5737],{"type":2075},{"type":2047,"content":5739},[5740],{"text":5741,"type":2051},"Trends are always shifting, but the ones we look at below include elements of storytelling and design which will only continue to evolve, so these will always be relevant!",{"type":2111,"attrs":5743,"content":5744},{"level":3496},[5745],{"text":5746,"type":2051,"marks":5747},"Interactive design and user experience",[5748],{"type":2075},{"type":2047,"content":5750},[5751,5753,5759],{"text":5752,"type":2051},"“User experience” is another buzzword in the design and marketing world, but this \"trend\" will only grow in importance. The demand for UX designers is massive, with an ",{"text":5754,"type":2051,"marks":5755},"18% growth in demand",[5756],{"type":2086,"attrs":5757},{"href":5758,"uuid":11,"anchor":11,"target":2089,"linktype":172},"https:\u002F\u002Fmoney.cnn.com\u002Fpf\u002Fbest-jobs\u002F2015\u002Flist\u002Findex.html",{"text":5760,"type":2051}," forecast for the next ten years.",{"type":2047,"content":5762},[5763,5765,5769],{"text":5764,"type":2051},"When we are designing products, experiences, and communication for marketing campaigns, we are designing ",{"text":5766,"type":2051,"marks":5767},"for an audience",[5768],{"type":2075},{"text":5770,"type":2051},". Ensuring that their experience is optimized on every level from visual satisfaction to ease and simplicity, is obviously essential.",{"type":2047,"content":5772},[5773],{"text":5774,"type":2051},"Storytelling from the perspective of the target audience is used in UX design to guide the process and design decisions so that the result will be optimized to satisfy their needs.",{"type":2058,"attrs":5776},{"id":5524,"body":5777},[5778],{"_uid":5779,"title":5780,"button":5781,"component":2388,"description":5787,"backgroundColor":5788},"i-89e084db-9906-46da-81f0-c9fbbce203db","Unleash Your Creative Potential in Design",[5782],{"_uid":5783,"icon":9,"link":5784,"size":1667,"text":5786,"type":1669,"component":1670},"b6b6102a-349f-4f0c-a238-8dadbe26eda8",{"id":9,"url":5785,"linktype":172,"fieldtype":25,"cached_url":5785},"https:\u002F\u002Fwww.linearity.io\u002Fuse-cases\u002Fillustration\u002F","Explore Gesign Techniques","Discover the endless possibilities of illustration in design. Learn how our tools can help you create stunning, unique designs effortlessly.","green",{"type":2047,"content":5790},[5791,5793,5799,5801,5805],{"text":5792,"type":2051},"UX designers create personas that represent the target audience to embody their perspective. They incorporate various elements of storytelling such as scenario generation, ",{"text":5794,"type":2051,"marks":5795},"storyboards,",[5796],{"type":2086,"attrs":5797},{"href":5798,"uuid":11,"anchor":11,"target":2089,"linktype":172},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fstoryboards-in-ux-design",{"text":5800,"type":2051}," theme, character, and dialogue, to ",{"text":5802,"type":2051,"marks":5803},"map an ideal user experience",[5804],{"type":2075},{"text":5806,"type":2051}," that has considered the entire journey.",{"type":2047,"content":5808},[5809],{"text":5810,"type":2051},"You’ve probably, at some point in your life, heard a creative director say, “it’s all about the experience, man.”",{"type":2047,"content":5812},[5813],{"text":5814,"type":2051},"Well, they’re right. Consuming is an experience, and we must design with this in mind.",{"type":2047,"content":5816},[5817],{"text":5818,"type":2051},"An impactful and satisfying experience is often an interactive one, which has given rise to the trend of interaction in the digital sphere, commonly referred to as Interaction design (IX).",{"type":2047,"content":5820},[5821,5823,5827],{"text":5822,"type":2051},"An interactive experience might take on a variety of forms, but the foundation is always that it's a ",{"text":5824,"type":2051,"marks":5825},"two-way flow of information",[5826],{"type":2075},{"text":5828,"type":2051},", between user and product.",{"type":2058,"attrs":5830},{"id":5524,"body":5831},[5832],{"_uid":5833,"emoji":9,"bgColor":2039,"markdown":5834,"component":2066},"i-c48a44e5-6125-4334-b867-e431da3309b5","In interaction design, the user becomes a co-creator in the story.",{"type":2047,"content":5836},[5837,5839,5843],{"text":5838,"type":2051},"By completing a task like a quiz or, even, at the most basic level of IX, selecting an \"add to cart\" function, the user ",{"text":5840,"type":2051,"marks":5841},"collaborates with the digital experience",[5842],{"type":2075},{"text":5844,"type":2051}," to co-create an experience unique to each user.",{"type":2047,"content":5846},[5847,5849,5853,5855,5861],{"text":5848,"type":2051},"A cool example of ",{"text":5850,"type":2051,"marks":5851},"Interaction Design",[5852],{"type":2075},{"text":5854,"type":2051}," is ",{"text":5856,"type":2051,"marks":5857},"Nike's Reactor website,",[5858],{"type":2086,"attrs":5859},{"href":5860,"uuid":11,"anchor":11,"target":2089,"linktype":172},"https:\u002F\u002Fwww.nike-react.com\u002Fassemble",{"text":5862,"type":2051}," where you can build your own sneakers.",{"type":2058,"attrs":5864},{"id":5524,"body":5865},[5866],{"_uid":5867,"asset":5868,"component":3816,"description":5878},"i-757ac5a4-38fd-48b6-bdbd-ec74fc6489b1",[5869],{"_uid":5870,"asset":5871,"device":3814,"component":3815},"6c94ae1f-748b-4738-ab9a-8af9e32df09d",[5872],{"_uid":5873,"image":5874,"imageAlt":258,"component":2031},"e5d62977-93c5-4c41-b40e-22bb372f1e80",{"id":5875,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":5876,"copyright":9,"fieldtype":12,"meta_data":5877,"is_private":7,"is_external_url":7},17047999,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F958x586\u002Ff07bbbc6cc\u002Fscreenshot_2021-05-20_at_093316.png",{},"Image source: [Nike Reactor](https:\u002F\u002Fwww.nike-react.com\u002Fchoose-running-cycle)",{"type":2047,"content":5880},[5881,5883,5887],{"text":5882,"type":2051},"Social media, mobile apps, and web development have given rise to a standard where users and consumers ",{"text":5884,"type":2051,"marks":5885},"expect to be heard",[5886],{"type":2075},{"text":5888,"type":2051}," by a brand. Consumers are in dialogue with companies. We need to design with this dialogue and interactivity at the forefront.",{"type":2111,"attrs":5890,"content":5891},{"level":3496},[5892],{"text":5893,"type":2051,"marks":5894},"Gamification",[5895],{"type":2075},{"type":2047,"content":5897},[5898],{"text":5899,"type":2051},"This is a huge trend in the digital sector, and a surefire way to make any design project ten times more engaging.",{"type":2047,"content":5901},[5902],{"text":5903,"type":2051},"Applying the concept of gamification requires caution, as it might not be appropriate for every brand or story. However, if it's fitting, you can engage and fascinate your audience while concisely putting across your message by creating a fun, game-like environment.",{"type":2047,"content":5905},[5906,5908,5912],{"text":5907,"type":2051},"A good example of simple gamification used to ",{"text":5909,"type":2051,"marks":5910},"enhance a marketing campaign",[5911],{"type":2075},{"text":5913,"type":2051}," is M&M’s \"eye-spy\" campaign.",{"type":2047,"content":5915},[5916],{"text":5917,"type":2051},"The company was launching a new product- the pretzel-flavored M&M. To create more engagement for their marketing campaign, they turned it into a game of eye-spy.",{"type":2047,"content":5919},[5920],{"text":5921,"type":2051},"All that was required was an image of M&M’s, with one pretzel amongst them that had to be found. People loved it! It was colorful, engaging, and oh-so-simple. It also generated 25,000 new likes on their Facebook page, six thousand shares, and 10,000 comments. Yeah. Pretty engaging.",{"type":2058,"attrs":5923},{"id":5524,"body":5924},[5925],{"_uid":5926,"asset":5927,"component":3816,"description":5937},"i-4531ac6e-d68a-4ae0-9299-af938a6f3297",[5928],{"_uid":5929,"asset":5930,"device":3814,"component":3815},"d78f04da-38a9-45e5-9bcc-020bff00541b",[5931],{"_uid":5932,"image":5933,"imageAlt":258,"component":2031},"fee00c76-a4c8-46b1-9fb0-836bb2987e98",{"id":5934,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":5935,"copyright":9,"fieldtype":12,"meta_data":5936,"is_private":7,"is_external_url":7},17048017,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F564x564\u002Fff545eb6a9\u002F60b277febe857982e9b8edf1_807ff38bf0c31f3e10e8e794f30c8638_copy.jpeg",{},"Image source: [Pinterest](https:\u002F\u002Fza.pinterest.com\u002Fpin\u002F520165825688287209\u002F)",{"type":2111,"attrs":5939,"content":5940},{"level":3496},[5941],{"text":5942,"type":2051,"marks":5943},"Characters",[5944],{"type":2075},{"type":2047,"content":5946},[5947,5951],{"text":5948,"type":2051,"marks":5949},"Characters are central",[5950],{"type":2075},{"text":5952,"type":2051}," to storytelling and play a pivotal role in enhancing design as well. It's an age-old fundamental that's still alive and strong.",{"type":2058,"attrs":5954},{"id":5524,"body":5955},[5956],{"_uid":5957,"emoji":9,"bgColor":2039,"markdown":5958,"component":2066},"i-7b0b975b-7466-4610-83d1-3da59b4b7fa4","Characters entertain, captivate, create memorability, and help audiences connect and relate. They are a way *in*to your target audience.",{"type":2047,"content":5960},[5961],{"text":5962,"type":2051},"If you're designing a product, developing graphics for a brand identity, or putting together a marketing campaign, creating a character that your target audience will want to be, to have, or simply admire is textbook marketing psychology that can really lead to a lot of success in your design projects.",{"type":2047,"content":5964},[5965],{"text":5966,"type":2051},"There are tons of brand mascots you can probably name off the top of your head, from Micky mouse to Frosty’s tiger.",{"type":2047,"content":5968},[5969],{"text":5970,"type":2051},"Characters are a wonderful way to bring life to a brand and deepen its identity. Characters can bring together the themes, color palettes, typography, and tone of a brand in one succinct asset.",{"type":2058,"attrs":5972},{"id":5524,"body":5973},[5974],{"_uid":5975,"asset":5976,"component":3816,"description":5986},"i-5c165b2c-5b7d-430c-8d96-d73fc60c9ec5",[5977],{"_uid":5978,"asset":5979,"device":3814,"component":3815},"a8167674-d7c7-4a16-8041-ba62eac913cf",[5980],{"_uid":5981,"image":5982,"imageAlt":258,"component":2031},"35e1bbec-af2c-4d01-b6c4-771df404ac55",{"id":5983,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":5984,"copyright":9,"fieldtype":12,"meta_data":5985,"is_private":7,"is_external_url":7},17048043,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F400x634\u002F3a47d600c5\u002Fwildclover-breweries-black-dog-2.jpeg",{},"Image source: [Craft Quest](https:\u002F\u002Fcraftquest.co.za\u002Fcraft-beer\u002Fblack-dog\u002F)",{"type":2111,"attrs":5988,"content":5989},{"level":3496},[5990],{"text":5991,"type":2051,"marks":5992},"Telling stories through text",[5993],{"type":2075},{"type":2047,"content":5995},[5996,5998,6002],{"text":5997,"type":2051},"This might seem like an obvious move, but in 2021, ",{"text":5999,"type":2051,"marks":6000},"text-based storytelling",[6001],{"type":2075},{"text":6003,"type":2051}," is making a big comeback. As a designer, you can use bold and captivating typography to get your visual story noticed.",{"type":2047,"content":6005},[6006],{"text":6007,"type":2051},"Using text as the focal point in a visual story immediately makes it more captivating, and it will be exciting to see this trend evolve and what designers do with it!",{"type":2058,"attrs":6009},{"id":5524,"body":6010},[6011,6024,6026],{"_uid":6012,"asset":6013,"component":3816,"description":6023},"i-65204d01-9760-4e25-b020-e97d00492922",[6014],{"_uid":6015,"asset":6016,"device":3814,"component":3815},"fc1e79ff-81c9-4bb5-aaf4-84def0e6471d",[6017],{"_uid":6018,"image":6019,"imageAlt":258,"component":2031},"cf2aa722-0f71-4903-a96d-fb29bd19f210",{"id":6020,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":6021,"copyright":9,"fieldtype":12,"meta_data":6022,"is_private":7,"is_external_url":7},17048059,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F564x564\u002F04ace47709\u002F60b27877b7b11d6a9216b7bc_2cde7f69b702c92528af328b205854e5.jpeg",{},"Image source: [Pinterest](https:\u002F\u002Fza.pinterest.com\u002Fpin\u002F347621664958527762\u002F)",{"lg":9,"md":9,"sm":9,"xl":9,"xs":9,"xl2":9,"xl3":9,"_uid":6025,"initial":5532,"component":2658,"backgroundColor":2659},"i-0eb9a0ab-66a5-4a59-ad31-3807578c8aed",{"_uid":6027,"asset":6028,"component":3816,"description":6038},"i-c40313f4-f0d4-446f-b3b2-0d4e19b20e33",[6029],{"_uid":6030,"asset":6031,"device":3814,"component":3815},"f7f1218d-6337-45f4-b27a-2d0eb7feba83",[6032],{"_uid":6033,"image":6034,"imageAlt":258,"component":2031},"cbe80feb-312c-428e-abd4-443aea9f0ff3",{"id":6035,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":6036,"copyright":9,"fieldtype":12,"meta_data":6037,"is_private":7,"is_external_url":7},17048098,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1920x1080\u002F3c7a880dbd\u002F60b278a61c7edd7a2bf256a8_8a8bad5bcd3604bd667215206702a7f9.png",{},"Image source: [Pinterest](https:\u002F\u002Fwww.pinterest.co.uk\u002Fpin\u002F813181276465474200\u002F)",{"type":2111,"attrs":6040,"content":6041},{"level":3496},[6042],{"text":6043,"type":2051,"marks":6044},"Audio",[6045],{"type":2075},{"type":2047,"content":6047},[6048,6050,6056],{"text":6049,"type":2051},"Audio is a fantastic way to bring story and life to design projects. It can be used to improve ",{"text":6051,"type":2051,"marks":6052},"accessibility in web design",[6053],{"type":2086,"attrs":6054},{"href":6055,"uuid":11,"anchor":11,"target":2089,"linktype":172},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Finclusive-design",{"text":6057,"type":2051},", guide a gallery experience, and overlay static visuals on social media, for a more dynamic experience.",{"type":2058,"attrs":6059},{"id":5524,"body":6060},[6061],{"_uid":6062,"emoji":9,"bgColor":2039,"markdown":6063,"component":2066},"i-92871ee2-dee6-4cd5-aaa9-7351bf06b8fe","Podcasts and audiobooks have seen an explosive rise in popularity in the last decade, which has caused a new appreciation for the diverse art of audio amongst audiences.",{"type":2047,"content":6065},[6066],{"text":6067,"type":2051},"With audio clips gaining popularity on social media platforms such as Instagram to promote audio-based media, there are some cool opportunities to marry audio with graphic design for an ultra-engaging multimedia experience.",{"type":2047,"content":6069},[6070],{"text":6071,"type":2051},"It's going to be exciting to see how this trend evolves!",{"type":2111,"attrs":6073,"content":6074},{"level":3496},[6075],{"text":6076,"type":2051,"marks":6077},"Themes",[6078],{"type":2075},{"type":2047,"content":6080},[6081],{"text":6082,"type":2051},"Any designer will know the sweet, deliciousness of a theme that ties everything together, that can be created around and continuously returned to when you get a bit off track in the messy creative process.",{"type":2047,"content":6084},[6085,6087,6091],{"text":6086,"type":2051},"\"Theme\" is another storytelling fundamental that's more ongoing than simply a trend, but seems to snowball and only gain importance, especially with anything and ",{"text":6088,"type":2051,"marks":6089},"everything becoming a brand",[6090],{"type":2075},{"text":6092,"type":2051}," on social media, theme is being used more and more for differentiation.",{"type":2058,"attrs":6094},{"id":5524,"body":6095},[6096],{"_uid":6097,"asset":6098,"component":3816,"description":9},"i-e1c073a3-c717-4e36-a1e0-526afe6ec42c",[6099],{"_uid":6100,"asset":6101,"device":3814,"component":3815},"f5af5c0b-d229-47c0-a4fe-97757944a0ee",[6102],{"_uid":6103,"image":6104,"imageAlt":258,"component":2031},"d96b43e6-b7ef-475f-bf3f-d54714bfe4ff",{"id":6105,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":6106,"copyright":9,"fieldtype":12,"meta_data":6107,"is_private":7,"is_external_url":7},17048179,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1640x626\u002Fb7e9bc12d5\u002F60b27942f05f03e8e1eab114_untitled-1-1.png",{},{"type":2047,"content":6109},[6110],{"text":6111,"type":2051,"marks":6112},"Having a visual theme in place makes your design appear more consistent. Plus, it binds elements together in a way that ensures your audience knows they're part of the same theme.",[6113],{"type":2054,"attrs":6114},{"color":6115},"rgb(17, 23, 23)",{"type":2058,"attrs":6117},{"id":5524,"body":6118},[6119],{"_uid":6120,"cards":6121,"component":2613},"i-3e7da82d-0d1b-4cf0-bd5e-50b465f42f5f",[6122,6133],{"_uid":6123,"image":6124,"button":6128,"component":2601},"291eb025-b9f4-4eec-b55f-696c8b87eb34",{"id":6125,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":6126,"copyright":9,"fieldtype":12,"meta_data":6127,"is_private":7,"is_external_url":7},17048182,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F287x510\u002Ff9a3ea8cd4\u002Ffilters_format-webp-_quality-75.webp",{},[6129],{"_uid":6130,"icon":9,"link":6131,"size":1667,"text":2600,"type":1669,"component":1670},"3904c663-e178-4728-ad06-842b41f93b4c",{"id":9,"url":6132,"linktype":172,"fieldtype":25,"cached_url":6132},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fsocial-media\u002Finstagram-stories\u002Fmusic-meetup-instagram-story-design-template\u002F",{"_uid":6134,"image":6135,"button":6139,"component":2601},"75a14c1e-0f1b-4d0c-9a8a-5889ec87e130",{"id":6136,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":6137,"copyright":9,"fieldtype":12,"meta_data":6138,"is_private":7,"is_external_url":7},17048183,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F287x510\u002Fe801c139e2\u002Ffilters_format-webp-_quality-75-1.webp",{},[6140],{"_uid":6141,"icon":9,"link":6142,"size":1667,"text":2600,"type":1669,"component":1670},"1242762f-8ad2-484f-a49e-753e9d193560",{"id":9,"url":6143,"linktype":172,"fieldtype":25,"cached_url":6143},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fsocial-media\u002Finstagram-stories\u002Fdream-big-cartoonish-instagram-story-design-template\u002F",{"type":2047,"content":6145},[6146,6151],{"text":6147,"type":2051,"marks":6148},"An excellent example of this is Google Jigsaw, which boasts a dark background, dense blocks of text, and simple line shapes. The site's appealing animations and space in all the right places keep users eagerly scrolling to keep up with the story as it reveals itself. ",[6149],{"type":2054,"attrs":6150},{"color":6115},{"text":6152,"type":2051,"marks":6153},"Check it out!",[6154],{"type":2086,"attrs":6155},{"href":6156,"uuid":11,"anchor":11,"target":2089,"linktype":172},"https:\u002F\u002Fjigsaw.google.com\u002F",{"type":2058,"attrs":6158},{"id":5524,"body":6159},[6160],{"_uid":6161,"asset":6162,"component":3816,"description":6172},"i-24d2c347-bb7c-4d03-ad7e-6b00a39e26c4",[6163],{"_uid":6164,"asset":6165,"device":3814,"component":3815},"00550da2-ee62-450a-9849-d69b4be67ee6",[6166],{"_uid":6167,"image":6168,"imageAlt":258,"component":2031},"070e2af2-c7c8-4a46-87fc-499a3b999549",{"id":6169,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":6170,"copyright":9,"fieldtype":12,"meta_data":6171,"is_private":7,"is_external_url":7},17048241,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F960x637\u002Fbd39253c9b\u002F60b2797a8a0a9578beae36cb_screenshot_2021-05-20_at_11-16-39.png",{},"Image source: [Google Jigsaw](https:\u002F\u002Fjigsaw.google.com\u002F)",{"type":2111,"attrs":6174,"content":6175},{"level":3496},[6176],{"text":6177,"type":2051,"marks":6178},"Authenticity",[6179],{"type":2075},{"type":2047,"content":6181},[6182,6184,6188],{"text":6183,"type":2051},"Yet another buzzword. \"Be authentic,\" says every marketing guru out there, which ironically defeats the point of authenticity, because it's innately ",{"text":6185,"type":2051,"marks":6186},"not something you can try to be",[6187],{"type":2075},{"text":2077,"type":2051},{"type":2058,"attrs":6190},{"id":5524,"body":6191},[6192],{"_uid":6193,"title":2382,"button":6194,"component":2388,"description":6199,"backgroundColor":2390},"i-cd54dbbd-3ded-4974-8af0-b7c63ea3109f",[6195],{"_uid":6196,"icon":9,"link":6197,"size":1667,"text":6198,"type":1669,"component":1670},"b4ad755b-74c4-4dad-8ac9-860fb244f933",{"id":9,"url":2387,"linktype":172,"fieldtype":25,"cached_url":2387},"Get started","Visit our Academy for free marketing design courses.",{"type":2047,"content":6201},[6202,6204,6208],{"text":6203,"type":2051},"So here is the challenge when it comes to design: how true can you be to the product and the target audience? The more real you can be about the most ",{"text":6205,"type":2051,"marks":6206},"honest needs and desires of your customers",[6207],{"type":2075},{"text":6209,"type":2051},", and the objectives of the brand, the more likely you are to create something authentic that stands out.",{"type":2047,"content":6211},[6212],{"text":6213,"type":2051},"So much of what we see on the internet feels inauthentic, heavily edited, or simply not quite real. The cool thing about design is that each designer brings their own \"meraki.\"",{"type":2058,"attrs":6215},{"id":5524,"body":6216},[6217],{"_uid":6218,"emoji":9,"bgColor":2039,"markdown":6219,"component":2066},"i-e3a60e25-3b84-46ad-a59e-c07d14789eaa","\"Meraki\" refers to an ancient Greek idea meaning to put the essence of yourself into your creation.",{"type":2047,"content":6221},[6222],{"text":6223,"type":2051,"marks":6224},"Designers who are connected to their individual style and process are more likely to be successful because they can inject a breath of individuality into a brand, website, or online profile.",[6225],{"type":2054,"attrs":6226},{"color":6115},{"type":2058,"attrs":6228},{"id":5524,"body":6229},[6230],{"_uid":6231,"asset":6232,"component":3816,"description":9},"i-eb5c7f3a-4cdc-4342-b87c-32c61f25ba48",[6233],{"_uid":6234,"asset":6235,"device":3814,"component":3815},"dd2e508e-1b77-410d-a6bb-ce418423cdf7",[6236],{"_uid":6237,"image":6238,"imageAlt":258,"component":2031},"0d56613a-216f-41ea-8a30-a79f86fe799c",{"id":6239,"alt":9,"name":9,"focus":9,"title":9,"source":9,"filename":6240,"copyright":9,"fieldtype":12,"meta_data":6241,"is_private":7,"is_external_url":7},17048254,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1640x626\u002Fe9894cbbae\u002F60b279b28a4969536aba6fb9_untitled-2-1.png",{},{"type":2047,"content":6243},[6244,6246,6250],{"text":6245,"type":2051},"There's nothing wrong with writing authentic copy from your own view, ",{"text":6247,"type":2051,"marks":6248},"incorporating emotional (or even untouched) photos",[6249],{"type":2075},{"text":6251,"type":2051}," into your designs, and expressing why you and your designs are important and worthy. 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