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His hobbies include board games, cooking, reading, and writing.\n\n",[],"ben-barnhart","blog\u002Fauthor\u002Fben-barnhart",10,[],536121488,"faf027a3-1d0d-45c5-a705-60465ed97628","2024-12-09T16:05:25.397Z",[],{"id":80,"alt":10,"name":27,"focus":27,"title":10,"source":27,"filename":81,"copyright":27,"fieldtype":28,"meta_data":82,"is_external_url":7},18933070,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fde48d829d4\u002Fuser-centered-design_widget.png",{},"decor-salmon",[85],{"_uid":86,"content":87,"component":990},"845453a2-47a7-4ba1-bde6-c2d509de9069",{"type":88,"content":89},"doc",[90,96,100,132,136,140,159,169,193,197,201,205,209,216,220,243,247,251,303,307,339,345,352,364,372,380,388,396,418,427,440,447,451,459,481,488,494,498,502,512,516,520,524,574,578,585,589,612,616,620,627,631,635,639,646,658,662,668,672,676,680,684,688,695,699,703,719,723,727,740,747,751,784,807,814,818,825,829,833,840,856,860,867,871,875,891,898,902,906,910,914,921,925,929,949,961,981],{"type":91,"content":92},"paragraph",[93],{"text":94,"type":95},"User-centered design has led to many breakthroughs in the world of design.","text",{"type":91,"content":97},[98],{"text":99,"type":95},"It has boosted the international standards of products and interfaces, expanded creative opportunities in design, and assisted the evolution of technology in recent times.",{"type":101,"attrs":102},"blok",{"id":103,"body":104},"6fad7740-860a-4575-aef5-9a4308a97e71",[105],{"_uid":106,"link":107,"logo":111,"name":119,"image":120,"title":128,"author":129,"component":130,"description":131},"i-81d96570-0c7f-4ce8-adf5-f5ac05ef5af0",{"id":27,"url":108,"linktype":109,"fieldtype":110,"cached_url":108},"https:\u002F\u002Fdribbble.com\u002Fshots\u002F6291825-Anatomy-of-Webpage-Illustration?utm_source=Clipboard_Shot&utm_campaign=Tubik&utm_content=Anatomy%20of%20Webpage%20Illustration&utm_medium=Social_Share&utm_source=Clipboard_Shot&utm_campaign=Tubik&utm_content=Anatomy%20of%20Webpage%20Illustration&utm_medium=Social_Share","url","multilink",[112],{"_uid":113,"image":114,"imageAlt":118,"component":51},"aaee177d-1c9b-458d-aa9d-b6d617818a6d",{"id":115,"alt":27,"name":27,"focus":27,"title":27,"source":27,"filename":116,"copyright":27,"fieldtype":28,"meta_data":117,"is_external_url":7},17507710,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F192x192\u002F4da0933859\u002Fdribble.png",{},"dribble","Dribbble",[121],{"_uid":122,"image":123,"imageAlt":127,"component":51},"23c69e42-e1cd-444f-9c16-f5460adcefe3",{"id":124,"alt":27,"name":27,"focus":27,"title":27,"source":27,"filename":125,"copyright":27,"fieldtype":28,"meta_data":126,"is_external_url":7},18541117,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1600x1200\u002F0dac6f82ef\u002Fanatomy_of_webpage_illustration_tubik_4x.png",{},"anatomy_of_webpage_illustration_tubik_4x","Anatomy of Webpage Illustration","tubik","BlogComponentReference","Anatomy of Webpage Illustration designed by tubik. Connect with them on Dribbble; the global community for designers and creative professionals.",{"type":91,"content":133},[134],{"text":135,"type":95},"User-centered design helps both consumers and companies in the design of products by creating solutions that accommodate both. By compiling diverse design teams of all sorts of field experts, companies can develop solutions to problems potential users are experiencing without even being fully aware of it or unable to envision solutions to their problems and limitations.",{"type":91,"content":137},[138],{"text":139,"type":95},"Usability is at the forefront of this design process. Each step is geared towards maximizing the design team’s ability to create a satisfying and efficient experience. In this article, we'll learn more about the key principles of UCD, why it's important, and some tips for implementing a design that targets your primary users.",{"type":101,"attrs":141},{"id":142,"body":143},"e3842dd8-2b54-4575-824c-05c8d720231a",[144],{"_uid":145,"title":146,"button":147,"component":156,"description":157,"backgroundColor":158},"i-16685c06-d9a5-421a-a66b-aa188c36a10f","Jumpstart your ideas with Linearity Curve\n",[148],{"_uid":149,"icon":27,"link":150,"size":152,"text":153,"type":154,"component":155},"21d79f8f-9e84-41b8-8233-3fb11f8f8e5a",{"id":27,"url":151,"linktype":109,"fieldtype":110,"cached_url":151},"https:\u002F\u002Fwww.linearity.io\u002Fget-started","medium","Get Started","whiteFill","BaseButton","BlogComponentCta","Take your designs to the next level.\n\n","orange",{"type":160,"attrs":161,"content":163},"heading",{"level":162},2,[164],{"text":165,"type":95,"marks":166},"What is UCD?",[167],{"type":168},"bold",{"type":101,"attrs":170},{"id":142,"body":171},[172,189],{"_uid":173,"asset":174,"component":187,"description":188},"i-d657178d-b7e4-4f14-97b6-f06765a2c63f",[175],{"_uid":176,"asset":177,"device":185,"component":186},"de266a12-16a2-4a84-9c21-212bec1b8969",[178],{"_uid":179,"image":180,"imageAlt":184,"component":51},"37950ecd-7816-4c49-891c-1eb8c931a40b",{"id":181,"alt":27,"name":27,"focus":27,"title":27,"source":27,"filename":182,"copyright":27,"fieldtype":28,"meta_data":183,"is_external_url":7},17435081,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1910x1484\u002F6afc938319\u002F613a318735d48d62ada90a60_user-centered-design.jpg",{},"Blog Image","none","DeviceMockup","BlogComponentImage","Image Source: [Unsplash](https:\u002F\u002Funsplash.com\u002Fphotos\u002FfIq0tET6llw)",{"_uid":190,"emoji":27,"bgColor":83,"markdown":191,"component":192},"i-94a15617-3371-4b83-a271-6f9a08837bd2","User-centered design (or user-centric design) is a design process geared towards maximizing usability by creating design solutions based on the experience and requirements of the user.","BlogComponentDisclaimer",{"type":91,"content":194},[195],{"text":196,"type":95},"It is an iterative design process that relies heavily on feedback and data about the user's experience to create solutions that work for both potential consumers and the business. It’s common in the generative methods of digital products and especially crucial in UX\u002FUI design.",{"type":91,"content":198},[199],{"text":200,"type":95},"For example, a design team that needs to create a user-friendly website interface will apply the UCD design guidelines to generate and refine a solution based on the user's point of view, needs, and desires.",{"type":91,"content":202},[203],{"text":204,"type":95},"A prototype will go through quality testing and be worked on in collaboration with users through feedback and deep analysis of their experience and behaviors, which will influence decisions about product features.",{"type":91,"content":206},[207],{"text":208,"type":95},"User-centered design efforts are sometimes confused with human-centered design. While human-centered design involves putting humans at the center of the process of product design to accommodate them, human-centered design is more geared towards solving social problems and helping society and communities. On the other hand, user-centered design is more focused on creating usability solutions.",{"type":160,"attrs":210,"content":211},{"level":162},[212],{"text":213,"type":95,"marks":214},"Why is UCD important?",[215],{"type":168},{"type":91,"content":217},[218],{"text":219,"type":95},"User experience is valuable in product design (particularly in digital products like app design), web and interface design, and marketing. Designer Frank Chimero was on point when he said, \"People ignore design that ignores people.\"",{"type":101,"attrs":221},{"id":103,"body":222},[223],{"_uid":224,"link":225,"logo":227,"name":119,"image":232,"title":240,"author":241,"component":130,"description":242},"i-bd03078b-0e45-4878-9f78-039a9750e426",{"id":27,"url":226,"linktype":109,"fieldtype":110,"cached_url":226},"https:\u002F\u002Fdribbble.com\u002Fshots\u002F16114449-Magic-of-UX-Design?utm_source=Clipboard_Shot&utm_campaign=tubik_arts&utm_content=Magic%20of%20UX%20Design&utm_medium=Social_Share&utm_source=Clipboard_Shot&utm_campaign=tubik_arts&utm_content=Magic%20of%20UX%20Design&utm_medium=Social_Share",[228],{"_uid":229,"image":230,"imageAlt":118,"component":51},"1b4429ac-d174-4f26-9bef-c2a27ab2edf8",{"id":115,"alt":27,"name":27,"focus":27,"title":27,"source":27,"filename":116,"copyright":27,"fieldtype":28,"meta_data":231,"is_external_url":7},{},[233],{"_uid":234,"image":235,"imageAlt":239,"component":51},"c733faef-99f6-437f-8b09-27e6acd3c0c7",{"id":236,"alt":27,"name":27,"focus":27,"title":27,"source":27,"filename":237,"copyright":27,"fieldtype":28,"meta_data":238,"is_external_url":7},18541193,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1600x1200\u002Fe7bb50b127\u002Fdesign_process_illustration_tubikarts_4x.png",{},"design_process_illustration_tubikarts_4x","Magic of UX Design","tubik.arts","Magic of UX Design designed by tubik.arts. Connect with them on Dribbble; the global community for designers and creative professionals.",{"type":91,"content":244},[245],{"text":246,"type":95},"Consumers want life to be made simple for them. A website, app, or product exists to satisfy a consumer, so its success depends on their experience.",{"type":91,"content":248},[249],{"text":250,"type":95},"The benefits of a user-centered design approach for a company include:",{"type":252,"content":253},"bullet_list",[254,261,267,273,279,285,291,297],{"type":255,"content":256},"list_item",[257],{"type":91,"content":258},[259],{"text":260,"type":95},"Loyal users that keep returning for business",{"type":255,"content":262},[263],{"type":91,"content":264},[265],{"text":266,"type":95},"Increased sales",{"type":255,"content":268},[269],{"type":91,"content":270},[271],{"text":272,"type":95},"Developing refined, efficient, and highly accessible products",{"type":255,"content":274},[275],{"type":91,"content":276},[277],{"text":278,"type":95},"Understanding problems in-depth to create excellent solutions",{"type":255,"content":280},[281],{"type":91,"content":282},[283],{"text":284,"type":95},"Collaboration between customers and teams",{"type":255,"content":286},[287],{"type":91,"content":288},[289],{"text":290,"type":95},"Avoiding common mistakes",{"type":255,"content":292},[293],{"type":91,"content":294},[295],{"text":296,"type":95},"Improving competitiveness",{"type":255,"content":298},[299],{"type":91,"content":300},[301],{"text":302,"type":95},"Helping them understand their market",{"type":91,"content":304},[305],{"text":306,"type":95},"It benefits consumers by:",{"type":252,"content":308},[309,315,321,327,333],{"type":255,"content":310},[311],{"type":91,"content":312},[313],{"text":314,"type":95},"Simplifying their lives",{"type":255,"content":316},[317],{"type":91,"content":318},[319],{"text":320,"type":95},"Satisfying their desires",{"type":255,"content":322},[323],{"type":91,"content":324},[325],{"text":326,"type":95},"Making them feel heard and understood by companies",{"type":255,"content":328},[329],{"type":91,"content":330},[331],{"text":332,"type":95},"Making them feel valuable in the development of products they use",{"type":255,"content":334},[335],{"type":91,"content":336},[337],{"text":338,"type":95},"Providing solutions to problems they didn't know they had or couldn't envision solutions to",{"type":101,"attrs":340},{"id":142,"body":341},[342],{"_uid":343,"emoji":27,"bgColor":83,"markdown":344,"component":192},"i-a82eb31e-18de-47d0-908d-c0cf3ea0088e","UCD leads to evolution in products, software, and design that brings us closer to ease, efficiency, and excellence.",{"type":160,"attrs":346,"content":347},{"level":162},[348],{"text":349,"type":95,"marks":350},"The UCD process",[351],{"type":168},{"type":91,"content":353},[354,362],{"text":355,"type":95,"marks":356},"The Interaction Design Foundation",[357],{"type":358,"attrs":359},"link",{"href":360,"uuid":26,"anchor":26,"target":361,"linktype":109},"https:\u002F\u002Fwww.interaction-design.org\u002Fliterature\u002Ftopics\u002Fuser-centered-design#:~:text=UCD%20is%20an%20Iterative%20Process,was%20coined%20in%20the%201970s.","_self",{"text":363,"type":95}," highlights the necessity for considering the entire user experience from start to finish and defines the user-centered design method in 4 steps:",{"type":91,"content":365},[366,370],{"text":367,"type":95,"marks":368},"1. Understand the context of use - ",[369],{"type":168},{"text":371,"type":95},"This part of the design phase is crucial. Contextual Inquiry involves observing actual users in their context and is what leads to the understanding of users. We gain context through in-depth observation and interviewing users to understand their behavior and needs. This part of the process is usually performed by professionals in the behavioral sciences who carry out expert interviews and depend on various ethnography methods.",{"type":91,"content":373},[374,378],{"text":375,"type":95,"marks":376},"2. Specify user requirements - ",[377],{"type":168},{"text":379,"type":95},"Once the user is better understood, design teams can compile a list of user requirements and rough concepts to guide how they design the finished product. The product will be designed to accommodate the user's needs.",{"type":91,"content":381},[382,386],{"text":383,"type":95,"marks":384},"3. Design a solution -",[385],{"type":168},{"text":387,"type":95}," The emphasis is on \"solution\" here. The purpose of designing something is to offer a solution to a problem, need, or desire. Design ideas must solve a problem based on what was uncovered during the research phase.",{"type":91,"content":389},[390,394],{"text":391,"type":95,"marks":392},"4. Evaluate against requirement -",[393],{"type":168},{"text":395,"type":95}," Once there is a prototype of the design, this must go through a process of evaluation where the product is analyzed on how well it satisfies the initial requirements discovered. Wherever there are gaps, the product will go through a process of iteration where the design will be revisited to fill those gaps until there is a complete design that meets all user requirements. Evaluating designs through usability testing gives a clear understanding of the discrepancy between the product and the user requirements, which drives the process forward.",{"type":101,"attrs":397},{"id":103,"body":398},[399],{"_uid":400,"link":401,"logo":403,"name":119,"image":408,"title":416,"author":241,"component":130,"description":417},"i-f12b23ca-d5a9-4d64-94b2-b748667d571e",{"id":27,"url":402,"linktype":109,"fieldtype":110,"cached_url":402},"https:\u002F\u002Fdribbble.com\u002Fshots\u002F11288695-Series-of-illustrations",[404],{"_uid":405,"image":406,"imageAlt":118,"component":51},"916714d4-6495-4c6e-91a9-eae8bf9b60af",{"id":115,"alt":27,"name":27,"focus":27,"title":27,"source":27,"filename":116,"copyright":27,"fieldtype":28,"meta_data":407,"is_external_url":7},{},[409],{"_uid":410,"image":411,"imageAlt":415,"component":51},"e1fa23af-f0fb-42d2-9930-450b7d236dae",{"id":412,"alt":27,"name":27,"focus":27,"title":27,"source":27,"filename":413,"copyright":27,"fieldtype":28,"meta_data":414,"is_external_url":7},18541265,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F800x600\u002Fcc1aff4d15\u002F1.png",{},"1","Serhii Mudruk 👋","Series of illustrations designed by Serhii Mudruk 👋. Connect with them on Dribbble; the global community for designers and creative professionals.",{"type":91,"content":419},[420],{"text":421,"type":95,"marks":422},"A design team needs to have multidisciplinary input from engineers to psychologists, marketers, and creatives to achieve this holistic approach. A finished design cannot be achieved without a reliable team and a stringent design process guiding its development.",[423],{"type":424,"attrs":425},"textStyle",{"color":426},"#111717",{"type":101,"attrs":428},{"id":142,"body":429},[430],{"_uid":431,"title":432,"button":433,"component":156,"description":438,"backgroundColor":439},"i-1dea3721-5eca-4048-b861-b3273c41fe36","Ready to create brand assets that pack a punch?",[434],{"_uid":435,"icon":27,"link":436,"size":152,"text":153,"type":154,"component":155},"a07be35b-6cc5-4778-9b39-978ce9807286",{"id":27,"url":437,"linktype":109,"fieldtype":110,"cached_url":437},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002F","Visit our Academy for free User-centered design courses.\n","purple",{"type":160,"attrs":441,"content":442},{"level":162},[443],{"text":444,"type":95,"marks":445},"Tips for maximizing usability",[446],{"type":168},{"type":91,"content":448},[449],{"text":450,"type":95},"The user-centered design process exists to maximize usability and satisfy consumers. The basic four-step process mentioned above is a foundation. There is so much that happens within each of those steps, so we thought we'd flesh it out a little more with some tips for maximizing usability.",{"type":160,"attrs":452,"content":454},{"level":453},3,[455],{"text":456,"type":95,"marks":457},"1. Empathizing and understanding",[458],{"type":168},{"type":101,"attrs":460},{"id":103,"body":461},[462],{"_uid":463,"link":464,"logo":466,"name":119,"image":471,"title":479,"author":241,"component":130,"description":480},"i-b4471188-b6b1-4d85-9639-973429527bae",{"id":27,"url":465,"linktype":109,"fieldtype":110,"cached_url":465},"https:\u002F\u002Fdribbble.com\u002Fshots\u002F7210838-Empathy-in-UX-Design-Illustration",[467],{"_uid":468,"image":469,"imageAlt":118,"component":51},"9939924f-e5af-4666-96d8-bae34f5b317b",{"id":115,"alt":27,"name":27,"focus":27,"title":27,"source":27,"filename":116,"copyright":27,"fieldtype":28,"meta_data":470,"is_external_url":7},{},[472],{"_uid":473,"image":474,"imageAlt":478,"component":51},"15d1a8d2-6536-449c-8aac-0cf130a996fb",{"id":475,"alt":27,"name":27,"focus":27,"title":27,"source":27,"filename":476,"copyright":27,"fieldtype":28,"meta_data":477,"is_external_url":7},18541369,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1600x1200\u002F45b3342d82\u002Fempathy_in_ux_design_illustration_4x.png",{},"empathy_in_ux_design_illustration_4x","Empathy in UX Design Illustration","Empathy in UX Design Illustration designed by tubik.arts. Connect with them on Dribbble; the global community for designers and creative professionals.",{"type":91,"content":482},[483],{"text":484,"type":95,"marks":485},"During the contextual inquiry phase, user interviews are crucial because they help everybody on the design team to get into the perspective of the user and gain an explicit understanding of their experience. Contextual inquiry provides insights into users’ overall perception, how they feel about a product to frustrations, limitations, and blocks they experience.",[486],{"type":424,"attrs":487},{"color":426},{"type":101,"attrs":489},{"id":142,"body":490},[491],{"_uid":492,"emoji":27,"bgColor":83,"markdown":493,"component":192},"i-23022d6b-1648-407c-9dd1-90c6505dd6bd","Empathizing and understanding are critical design techniques used primarily during the user research phase, providing the team with key insights.",{"type":91,"content":495},[496],{"text":497,"type":95},"Empathy means the ability to understand and share the feelings of another. It is the first step in design thinking because getting into the nitty-gritty of users' experience on every level helps design teams get a first-hand perspective and know exactly which problems to solve.",{"type":91,"content":499},[500],{"text":501,"type":95},"Empathy is one of the methods of development in design that can't be missed!",{"type":91,"content":503},[504,506,510],{"text":505,"type":95},"Empathic design is slightly different. It is a user-centered design approach explicitly focused on how users",{"text":507,"type":95,"marks":508}," ",[509],{"type":168},{"text":511,"type":95},"feel about a product. This is also important to include in a user-centric development process. How one feels about a product is vital in a consumer experience.",{"type":91,"content":513},[514],{"text":515,"type":95},"A product might offer good solutions and be highly efficient, but perhaps it lacks emotional connection and relationship-building with consumers. Users need to feel inspired, cared for, and resonant with something for it to achieve success. This is where visual design can play an important role.",{"type":91,"content":517},[518],{"text":519,"type":95},"An interface and branding that is beautiful and inspiring goes a long way and is a doorway into connecting with the right users by appealing to them through their visual tastes and building an emotional relationship with a product.",{"type":91,"content":521},[522],{"text":523,"type":95},"Some tips for bringing empathy and understanding into the design process include:",{"type":252,"content":525},[526,540,552,564],{"type":255,"content":527},[528],{"type":91,"content":529},[530,534,536,538],{"text":531,"type":95,"marks":532},"Asking questions -",[533],{"type":168},{"text":535,"type":95}," \"What-how-why\" or the \"5 Whys\" take us deeper into observing and understanding others' perspective",{"type":537},"hard_break",{"text":539,"type":95},"‍",{"type":255,"content":541},[542],{"type":91,"content":543},[544,548,550,551],{"text":545,"type":95,"marks":546},"Story sharing and capturing - ",[547],{"type":168},{"text":549,"type":95},"Helps to empathize with all the complexities that influence a single user's experience",{"type":537},{"text":539,"type":95},{"type":255,"content":553},[554],{"type":91,"content":555},[556,560,562,563],{"text":557,"type":95,"marks":558},"Bodystorming - ",[559],{"type":168},{"text":561,"type":95},"A creative development process whereby people on a design team will Imagine themselves using the product from a real-life standpoint, which helps them to get into the firsthand experience of a potential user. A user persona would also come in handy with this technique.",{"type":537},{"text":539,"type":95},{"type":255,"content":565},[566],{"type":91,"content":567},[568,572],{"text":569,"type":95,"marks":570},"User personas -",[571],{"type":168},{"text":573,"type":95}," Help designers to empathize by creating archetypal users who represent a larger group of users. Embodying a user persona is an excellent method for creating empathy in the design process and is commonly used in design for deeper understanding.",{"type":91,"content":575},[576],{"text":577,"type":95},"Letting empathy guide the design process is key in cultivating customer loyalty.",{"type":160,"attrs":579,"content":580},{"level":453},[581],{"text":582,"type":95,"marks":583},"2. Staying clear on \"The Why”",[584],{"type":168},{"type":91,"content":586},[587],{"text":588,"type":95},"Design is a highly intentional process. It needs to be mapped out, follow steps, and, most importantly, guided by an overall vision that is aligned with business goals.",{"type":101,"attrs":590},{"id":103,"body":591},[592],{"_uid":593,"link":594,"logo":596,"name":119,"image":601,"title":609,"author":610,"component":130,"description":611},"i-e0d1a051-4795-4e5f-92a0-91ac63f1ee9c",{"id":27,"url":595,"linktype":109,"fieldtype":110,"cached_url":595},"https:\u002F\u002Fdribbble.com\u002Fshots\u002F15107067-Startup-Business-Idea",[597],{"_uid":598,"image":599,"imageAlt":118,"component":51},"f7a4b882-4de7-4d4f-ac02-c6a325dd6932",{"id":115,"alt":27,"name":27,"focus":27,"title":27,"source":27,"filename":116,"copyright":27,"fieldtype":28,"meta_data":600,"is_external_url":7},{},[602],{"_uid":603,"image":604,"imageAlt":608,"component":51},"2a1095b1-3c72-436b-ad3f-4ee783675ec9",{"id":605,"alt":27,"name":27,"focus":27,"title":27,"source":27,"filename":606,"copyright":27,"fieldtype":28,"meta_data":607,"is_external_url":7},18541404,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1600x1200\u002Ffd808ab83f\u002Fstartup-business-idea_4x.jpg",{},"startup-business-idea_4x.jpg","Startup Business Idea","Hurca!™","Startup Business Idea designed by Hurca!™. Connect with them on Dribbble; the global community for designers and creative professionals.",{"type":91,"content":613},[614],{"text":615,"type":95},"Designers must know why they are creating something to be able to navigate the roadblocks that are bound to arise during the implementation phase. Everybody needs to be clear on why the design is beneficial to both users and the business. The “why’ is the incentive that drives development.",{"type":91,"content":617},[618],{"text":619,"type":95},"There are plenty of goal-setting methods that help projects stay on track and connected the \"why,\" aka the \"reason for being,\" aka \"the vision.\" It takes good project management and excellent leadership- a vital part of design and business success.",{"type":160,"attrs":621,"content":622},{"level":453},[623],{"text":624,"type":95,"marks":625},"3. Aligning business requirements with user needs",[626],{"type":168},{"type":91,"content":628},[629],{"text":630,"type":95},"At the end of the day, the business also has requirements that must be met. Focusing only on the users would present limitations. Once their needs are understood, they need to be aligned with the goals and outcomes of the business that consider revenue, stakeholders, and the scope of the design.",{"type":91,"content":632},[633],{"text":634,"type":95},"Aligning user needs with the success of the business comes down to goals and a clear roadmap. The business requirements and goals need to be very clearly stipulated from the get-go, with room for flexibility to accommodate meeting unforeseen user needs while still staying on track with the business requirements. This is where the business model will help to guide the design process.",{"type":91,"content":636},[637],{"text":638,"type":95},"Keeping business requirements satisfied is setting the project up for success from an internal standpoint by ensuring you have all the resources you need, making and following through on commitments, staying connected to the overall vision, and having efficient project management and leadership.",{"type":160,"attrs":640,"content":641},{"level":453},[642],{"text":643,"type":95,"marks":644},"4. Honing the user feedback loop",[645],{"type":168},{"type":91,"content":647},[648,650,656],{"text":649,"type":95},"Feedback is a fundamental ",{"text":651,"type":95,"marks":652},"design principle",[653],{"type":358,"attrs":654},{"href":655,"uuid":26,"anchor":26,"target":361,"linktype":109},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fdesign-principles",{"text":657,"type":95}," and essential in any design process.",{"type":91,"content":659},[660],{"text":661,"type":95},"User feedback is the act of responding to input from users. The user feedback loop is critical in the user-centered design process because it shows the design team where to improve and recalibrate.",{"type":101,"attrs":663},{"id":142,"body":664},[665],{"_uid":666,"emoji":27,"bgColor":83,"markdown":667,"component":192},"i-15bf2094-4f22-4f4a-bf2d-a933ebd80b9d","A user-centered design process goes on far beyond the initial development stage.",{"type":91,"content":669},[670],{"text":671,"type":95},"It is maintained throughout the existence of the product or system, so therefore the user feedback loop, or customer feedback loop, will be relied on throughout the existence of the product or system.",{"type":91,"content":673},[674],{"text":675,"type":95},"It's vital that there is an efficient communication channel between users and design teams that is always open. Feedback should constantly be encouraged and even rewarded. Marketing and PR teams will come up with solutions as to how to drive and encourage feedback. Not all feedback will be a complaint.",{"type":91,"content":677},[678],{"text":679,"type":95},"It can take the form of testimonials and positive reviews that will emphasize what is working well about the product or system, so this area can be left as is or improved even more for deeper satisfaction.",{"type":91,"content":681},[682],{"text":683,"type":95},"Setting yourself up for success with an excellent feedback loop that is nurtured and responded to with care, diplomacy, and curiosity from the internal team is vital for user satisfaction and a valuable source of information for the business to grow and improve.",{"type":91,"content":685},[686],{"text":687,"type":95},"The user feedback loop benefits business goals because it can reveal opportunities for additional revenue, financial savings, and advanced categories and features as well.",{"type":160,"attrs":689,"content":690},{"level":453},[691],{"text":692,"type":95,"marks":693},"5. Always be iterating",[694],{"type":168},{"type":91,"content":696},[697],{"text":698,"type":95},"The design process is about trying things again, and again, and again until they work.",{"type":91,"content":700},[701],{"text":702,"type":95},"As many of you will know, the design process is an iterative process. This is an ongoing process throughout development and maintenance where the product or system is constantly being improved. Living in such fast-paced times means plenty of work for design teams who have to stay on top of the latest developments and technologies.",{"type":101,"attrs":704},{"id":142,"body":705},[706],{"_uid":707,"asset":708,"component":187,"description":718},"i-6e9df2e3-d3a6-4008-a729-a512ce8cad10",[709],{"_uid":710,"asset":711,"device":185,"component":186},"b3aa2bfe-8f9d-4024-a626-9a70e3d1b30c",[712],{"_uid":713,"image":714,"imageAlt":51,"component":51},"cc3b2db6-1e8a-4742-bf61-7d459d9cef89",{"id":715,"alt":27,"name":27,"focus":27,"title":27,"source":27,"filename":716,"copyright":27,"fieldtype":28,"meta_data":717,"is_external_url":7},17435158,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1080x1080\u002F77ced1e036\u002F6138ceedad504a11bfe14e7d_6138cc95cf9e4d2ec47833b1_don_t-20hate-2c-20iterate.png",{},"Image Source: Vectornator",{"type":91,"content":720},[721],{"text":722,"type":95},"Iteration is a crucial part of any design process and long-term customer satisfaction. During the process, a prototype will be tested, tweaked, and tested again in a repetitive cycle until a solution is reached.",{"type":91,"content":724},[725],{"text":726,"type":95},"During iteration, the prototype will go through user testing and usability testing. Users will test the design, be observed, and give feedback.",{"type":101,"attrs":728},{"id":142,"body":729},[730],{"_uid":731,"title":732,"button":733,"component":156,"description":738,"backgroundColor":739},"i-2216881a-09ff-45a0-aad2-e43b4efd058c","Get creative with our ready-to-use templates.",[734],{"_uid":735,"icon":27,"link":736,"size":152,"text":153,"type":154,"component":155},"9f8dd42c-e086-472e-aa29-1d8f2550c40e",{"id":27,"url":737,"linktype":109,"fieldtype":110,"cached_url":737},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002F","Linearity Curve offers templates for every social media platform and various use case templates for posters, business cards, slides, app store screenshots, and more.\n","green",{"type":160,"attrs":741,"content":742},{"level":453},[743],{"text":744,"type":95,"marks":745},"6. Ease is everything",[746],{"type":168},{"type":91,"content":748},[749],{"text":750,"type":95},"The key to excellent usability in design is making everything as simple and easy as possible. A friendly experience is one that's enjoyable, easy, and satisfying. Creating simplicity is an art. It's a process of elimination. It requires deep understanding. User-centered design practices generate ease by:",{"type":252,"content":752},[753,759,765,771,777],{"type":255,"content":754},[755],{"type":91,"content":756},[757],{"text":758,"type":95},"Reducing the effort for the user",{"type":255,"content":760},[761],{"type":91,"content":762},[763],{"text":764,"type":95},"Using plain, simple language (this doesn't mean it can't be creative)",{"type":255,"content":766},[767],{"type":91,"content":768},[769],{"text":770,"type":95},"Putting the user in the driving seat and giving them power",{"type":255,"content":772},[773],{"type":91,"content":774},[775],{"text":776,"type":95},"Simplifying navigation",{"type":255,"content":778},[779,783],{"type":91,"content":780},[781],{"text":782,"type":95},"Making information utterly clear and finding the balance between not patronizing the user but also not being unnecessarily complicated and over-articulate.",{"type":91},{"type":101,"attrs":785},{"id":103,"body":786},[787],{"_uid":788,"link":789,"logo":791,"name":119,"image":796,"title":804,"author":805,"component":130,"description":806},"i-e1dbdd46-d058-4ccc-8fba-2324e26c74bf",{"id":27,"url":790,"linktype":109,"fieldtype":110,"cached_url":790},"https:\u002F\u002Fdribbble.com\u002Fshots\u002F6793936-The-Creation-Of-Design-1",[792],{"_uid":793,"image":794,"imageAlt":118,"component":51},"bc6e9ca0-5458-4896-b5f3-595073f9412f",{"id":115,"alt":27,"name":27,"focus":27,"title":27,"source":27,"filename":116,"copyright":27,"fieldtype":28,"meta_data":795,"is_external_url":7},{},[797],{"_uid":798,"image":799,"imageAlt":803,"component":51},"30f11276-a4f0-43d2-9a9b-12b2d45328a2",{"id":800,"alt":27,"name":27,"focus":27,"title":27,"source":27,"filename":801,"copyright":27,"fieldtype":28,"meta_data":802,"is_external_url":7},18541509,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1600x1200\u002F101e61f1bd\u002Fthe_creation_of_design_4x.png",{},"the_creation_of_design_4x","The Creation Of Design #1","Alexa Pleiko-Izik","The Creation Of Design #1 designed by Alexa Pleiko-Izik. Connect with them on Dribbble; the global community for designers and creative professionals.",{"type":160,"attrs":808,"content":809},{"level":162},[810],{"text":811,"type":95,"marks":812},"Examples of great UCD",[813],{"type":168},{"type":91,"content":815},[816],{"text":817,"type":95},"User-centered design examples are everywhere, particularly in most of the well-known digital products and software tools we use today. We’ve listed a few examples of brands that have built success by putting the user experience at the center of everything they do while aligning with business requirements.",{"type":160,"attrs":819,"content":820},{"level":453},[821],{"text":822,"type":95,"marks":823},"Apple website",[824],{"type":168},{"type":91,"content":826},[827],{"text":828,"type":95},"Apple knows how to deliver a fantastic user experience, that's for sure. Their success comes down to usability. By emphasizing design, everything created across the brand has simplicity and beauty at heart, which both attracts users, satisfies them, and makes life easy for them.",{"type":91,"content":830},[831],{"text":832,"type":95},"The Apple website makes information highly accessible to users. It provides detailed specifications about products in easy-to-understand language on an intuitive, well-organized interface.",{"type":160,"attrs":834,"content":835},{"level":453},[836],{"text":837,"type":95,"marks":838},"Mailchimp",[839],{"type":168},{"type":101,"attrs":841},{"id":142,"body":842},[843],{"_uid":844,"asset":845,"component":187,"description":855},"i-0c174b27-0ca2-46cf-a7fb-f8013e292199",[846],{"_uid":847,"asset":848,"device":185,"component":186},"d309ded8-84a3-4099-997a-8223ab37832c",[849],{"_uid":850,"image":851,"imageAlt":184,"component":51},"5c3b8e58-40aa-48ea-bd17-af772ef31dd0",{"id":852,"alt":27,"name":27,"focus":27,"title":27,"source":27,"filename":853,"copyright":27,"fieldtype":28,"meta_data":854,"is_external_url":7},17435219,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F755x517\u002F687c072f26\u002F6138ceed1122a396c349bb03_6138ccf02ffad46542de03f2_mailchimp-20old-20logo.png",{},"Image Source: [PNGAAA](https:\u002F\u002Fwww.pngaaa.com\u002Fdetail\u002F4160589)",{"type":91,"content":857},[858],{"text":859,"type":95},"This email and content platform is one of the most user-friendly out there. It not only makes things simple but adds a level of enjoyment that appeals to users. Mailchimp values personalization and building relationships with consumers. The Mailchimp mascot is an excellent example of a usability hack that builds connections with users through a persona.",{"type":160,"attrs":861,"content":862},{"level":453},[863],{"text":864,"type":95,"marks":865},"Airbnb",[866],{"type":168},{"type":91,"content":868},[869],{"text":870,"type":95},"Another excellent example of a user-friendly intuitive design solution, the online vacation rental marketplace Airbnb soared to success by taking a brilliant idea to the next level by focusing on meeting every need of potential consumers into account and satisfying them.",{"type":91,"content":872},[873],{"text":874,"type":95},"The app is personalized, simple-to-navigate, and makes finding and booking accommodation effortless, especially with features like being able to cancel and receive money back. They also use visual design well as a means to inspire their users.",{"type":101,"attrs":876},{"id":142,"body":877},[878],{"_uid":879,"asset":880,"component":187,"description":890},"i-5245c8f8-03dc-430b-a854-b2bf093c0e98",[881],{"_uid":882,"asset":883,"device":185,"component":186},"27a2593b-3fac-40e2-9bd2-e144aed63f37",[884],{"_uid":885,"image":886,"imageAlt":184,"component":51},"53a470f1-5b28-40fe-ab84-d73c0c3cbf04",{"id":887,"alt":27,"name":27,"focus":27,"title":27,"source":27,"filename":888,"copyright":27,"fieldtype":28,"meta_data":889,"is_external_url":7},17435243,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1150x582\u002F51d0218f6c\u002F6138ceedeaf9e06d2e020d0d_6138cd862ffad47e51de08e4_airbnb-20screenshot.png",{},"Image Source: [Airbnb](https:\u002F\u002Fwww.airbnb.com\u002F)",{"type":160,"attrs":892,"content":893},{"level":453},[894],{"text":895,"type":95,"marks":896},"Habitica",[897],{"type":168},{"type":91,"content":899},[900],{"text":901,"type":95},"This productivity app helped users improve their habits and ultimately their lives by making productivity fun.",{"type":91,"content":903},[904],{"text":905,"type":95},"They provided a solution to the mundane, making difficult-to-complete tasks easier by transforming these into a game.",{"type":91,"content":907},[908],{"text":909,"type":95},"Not only did they create something to help people achieve health and happiness, but they excavated the common blocks that keep people from completing the tasks that lead to their own happiness and took a creative approach to offer a totally different, more exciting route to completing tasks.",{"type":91,"content":911},[912],{"text":913,"type":95},"Interactive systems such as gamification are a great way to give users the power, whereby your product is a tool that enhances their life.",{"type":160,"attrs":915,"content":916},{"level":162},[917],{"text":918,"type":95,"marks":919},"Key takeaways",[920],{"type":168},{"type":91,"content":922},[923],{"text":924,"type":95},"Do you have a better understanding of user-centered design?",{"type":91,"content":926},[927],{"text":928,"type":95},"The concept itself is simple. The process, however, is work, as you should be able to tell by now. It takes interdisciplinary teams of experts, deep analysis, and a whole lot of iteration. If we had to narrow it down to just three takeaways, they’d be:",{"type":252,"content":930},[931,937,943],{"type":255,"content":932},[933],{"type":91,"content":934},[935],{"text":936,"type":95},"Understanding users through deep research and empathy is at the core of design solutions",{"type":255,"content":938},[939],{"type":91,"content":940},[941],{"text":942,"type":95},"Simplicity, ease, and enjoyability is the goal",{"type":255,"content":944},[945],{"type":91,"content":946},[947],{"text":948,"type":95},"It takes many iterations to achieve success",{"type":91,"content":950},[951,953,959],{"text":952,"type":95},"If you'd like to experiment with your own ideas for user-centered-design, try ",{"text":954,"type":95,"marks":955},"Vectornator",[956],{"type":358,"attrs":957},{"href":958,"uuid":26,"anchor":26,"target":361,"linktype":109},"https:\u002F\u002Flinearity.io\u002Fget-started",{"text":960,"type":95},". It's a free vector design platform that will help you shape and iterate all of your innovative design ideas.",{"type":91,"content":962},[963,965,971,973,979],{"text":964,"type":95},"Stay up-to-date with our ",{"text":966,"type":95,"marks":967},"social media ",[968],{"type":358,"attrs":969},{"href":970,"uuid":26,"anchor":26,"target":361,"linktype":109},"https:\u002F\u002Fwww.instagram.com\u002Fvectornatorpro\u002F?hl=en",{"text":972,"type":95},"and ",{"text":974,"type":95,"marks":975},"blog",[976],{"type":358,"attrs":977},{"href":978,"uuid":26,"anchor":26,"target":361,"linktype":109},"https:\u002F\u002Fwww.linearity.io\u002Fblog",{"text":980,"type":95}," for more information on everything design, from UX to illustration and everything in between.",{"type":101,"attrs":982},{"id":142,"body":983},[984],{"_uid":985,"title":146,"button":986,"component":156,"description":157,"backgroundColor":158},"i-0296a0d5-0ab1-4e57-ac8c-cc09503ecb0d",[987],{"_uid":988,"icon":27,"link":989,"size":152,"text":153,"type":154,"component":155},"94beb3f7-84b5-4e15-a044-9cfee6f1f253",{"id":27,"url":151,"linktype":109,"fieldtype":110,"cached_url":151},"RichtextComponent","BlogPage",{"id":993,"alt":994,"name":27,"focus":27,"title":994,"source":27,"filename":995,"copyright":27,"fieldtype":28,"meta_data":996,"is_external_url":7},18933069,"User-centered design: what it is and how to do it | Linearity","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F03d18ba029\u002Fuser-centered-design_thumbnail-1.png",{},{"id":998,"filename":999,"fieldtype":28,"is_external_url":7},18541622,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F2bd5203e3e\u002Fuser-centered-design-newblogcover.png","User-Centered 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Select “All templates” to explore the three collections: Business, Events, and Social Media.\n- Templates are displayed as thumbnails, offering a quick preview of their style and layout.\n- Tap on your chosen template to see it in full. You can zoom in on this preview screen to see all the details.\n- Tap the “Use Template” button to open it in the Editor.\n\n**How to edit Linearity Templates**\n\nIt’s important to remember that all the elements within our templates are fully customizable, so feel free to use as much or as little of the already existing layout, colors, fonts, images, and shapes as desired.\n\nChange up the colors, add your own message with the Text Tool, and swap out any images with your won.\n\nYou can also tap into other intuitive features, such as [**AI backgrounds**](\u002Ffeatures\u002Fai-backgrounds),[ ](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fai-backgrounds\u002F)the [**Brush Tool**](\u002Ffeatures\u002Fbrush-tool), [**Pen Tool**](\u002Ffeatures\u002Fpen-tool), [**Shape Builder**](\u002Ffeatures\u002Fshape-builder), [**Auto Trace**,](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fauto-trace) and more to add even more personal touches to each template.\n\nIn Linearity Move you can also use [**Auto animate**](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fauto-animate\u002F), [**GIF export**](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fgif-export), Animation presets and [**Design and animate mode**](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fdesign-vs-animate-mode\u002F)[.](\u002Ffeatures\u002Fdesign-vs-animate-mode) Let our templates be the starting point for your limitless creativity!\n\n**Don't have Linearity Curve or Move yet?** Quickly download them to start using templates. 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With over a decade in the SaaS industry, she specializes in inbound marketing, content creation, and editing.",[],"juxhina-malaj","blog\u002Fauthor\u002Fjuxhina-malaj",-20,[],"3d39097a-567d-4c03-861b-c3edc44a73f4",[],{"id":3633,"alt":3634,"name":27,"focus":27,"title":3634,"source":27,"filename":3635,"copyright":27,"fieldtype":28,"meta_data":3636,"is_external_url":7},18932341,"Marketing animation: the game-changer for modern businesses | Linearity","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F38c216b252\u002Fmarketing-animation_widget-1.png",{},[3638],{"_uid":3639,"content":3640,"component":990},"b7f231a3-5ffa-480c-ba0e-62e62f92c4e1",{"type":88,"content":3641},[3642,3647,3652,3657,3664,3685,3704,3709,3714,3721,3726,3731,3737,3742,3756,3761,3771,3785,3792,3797,3802,3809,3820,3825,3832,3837,3842,3849,3854,3860,3868,3875,3880,3885,3892,3906,3919,3926,3939,3945,3952,3957,3971,4002,4009,4021,4026,4031,4038,4045,4050,4055,4062,4068,4081,4088,4094,4099,4106,4112,4117,4124,4130,4135,4142,4148,4153,4160,4166,4171,4176,4183,4189,4194,4201,4217,4222,4229,4235,4240,4247,4252,4257,4263,4274,4279,4299,4304,4310,4321,4326,4331,4340,4345,4356,4361,4368,4387,4392,4397,4402,4407,4421,4432,4437,4443,4451,4457,4464,4469,4476,4481,4486,4491,4496,4501,4506,4522,4529,4534],{"type":91,"attrs":3643,"content":3644},{"textAlign":26},[3645],{"text":3646,"type":95},"Marketing animation uses motion graphics, animated videos, and visual effects to communicate brand messages, simplify complex ideas, and drive engagement across social media, advertising, and digital products. This guide covers why animation works in marketing, seven reasons to add it to your strategy, ten iconic animated campaign examples, and how to get started creating marketing animations with Linearity Move.",{"type":91,"attrs":3648,"content":3649},{"textAlign":26},[3650],{"text":3651,"type":95},"Are you on the lookout for innovative ways to break through the clutter and genuinely connect with your audience?",{"type":91,"attrs":3653,"content":3654},{"textAlign":26},[3655],{"text":3656,"type":95},"Marketing animation is one of the most potent tools for modern marketers. Combining the art of storytelling with the allure of visual effects, striking animations turn complex messages into digestible and delightful experiences for viewers.",{"type":101,"attrs":3658},{"id":3659,"body":3660},"8bfbab74-8704-4a40-83fa-c3ceea610e8b",[3661],{"_uid":3662,"emoji":27,"bgColor":83,"markdown":3663,"component":192},"i-c1843888-ae8f-4f4b-81ef-185bc43b3a1e","From conveying intricate processes using animated graphics to creating brand stories that tug at the heartstrings, animation offers unprecedented versatility and engagement.",{"type":91,"attrs":3665,"content":3666},{"textAlign":26},[3667,3672,3680],{"text":3668,"type":95,"marks":3669},"Let’s explore why you should add animation to your marketing strategy and some strategies for effectively ",[3670],{"type":424,"attrs":3671},{"color":426},{"text":3673,"type":95,"marks":3674},"integrating animated content",[3675,3678],{"type":358,"attrs":3676},{"href":3677,"uuid":26,"anchor":26,"target":361,"linktype":109},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fwork-seamlessly-between-curve-and-move\u002F",{"type":3679},"underline",{"text":3681,"type":95,"marks":3682},". We'll walk you through understanding your audience, setting clear objectives, and ensuring your animations align with your brand's identity.",[3683],{"type":424,"attrs":3684},{"color":426},{"type":101,"attrs":3686},{"id":3659,"body":3687},[3688],{"_uid":3689,"image":3690,"title":3697,"button":3698,"component":3702,"description":3703},"i-4a4dfc7e-1be9-42e5-b31c-d0c8dfc97605",[3691],{"_uid":3692,"image":3693,"imageAlt":51,"component":51},"b4b458a7-962e-466a-aa73-ba3764b12559",{"id":3694,"alt":27,"name":27,"focus":27,"title":27,"source":27,"filename":3695,"copyright":27,"fieldtype":28,"meta_data":3696,"is_external_url":7},17038841,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F688x488\u002F227fdf4e1c\u002Fsnippet-banner-image.png",{},"Bring motion in-house",[3699],{"_uid":3700,"icon":27,"link":3701,"size":152,"text":153,"type":154,"component":155},"e6c58913-677a-4c00-ab8c-24309b0fd49e",{"id":27,"url":151,"linktype":109,"fieldtype":110,"cached_url":151},"BlogComponentBigCta","Animate marketing assets in seconds with Linearity Move.",{"type":91,"attrs":3705,"content":3706},{"textAlign":26},[3707],{"text":3708,"type":95},"To illustrate the real-world impact of marketing animation, we'll look at ten iconic animated marketing videos from giants like Apple, Google, and Coca-Cola. Their successful use of animation showcases this medium's immense potential and offers valuable lessons for businesses looking to harness its power.",{"type":91,"attrs":3710,"content":3711},{"textAlign":26},[3712],{"text":3713,"type":95},"But first, let’s quickly define the term “marketing animation.”",{"type":160,"attrs":3715,"content":3716},{"level":162,"textAlign":26},[3717],{"text":3718,"type":95,"marks":3719},"What's marketing animation?",[3720],{"type":168},{"type":91,"attrs":3722,"content":3723},{"textAlign":26},[3724],{"text":3725,"type":95},"Marketing animation is an innovative and powerful tool businesses can use to enhance their marketing strategies and engage their target audience effectively.",{"type":91,"attrs":3727,"content":3728},{"textAlign":26},[3729],{"text":3730,"type":95},"It involves using animated videos, motion graphics, and other types of animation to convey complex ideas and marketing messages in a visually appealing and easy-to-understand manner.",{"type":101,"attrs":3732},{"id":3659,"body":3733},[3734],{"_uid":3735,"emoji":27,"bgColor":83,"markdown":3736,"component":192},"i-9383e7e5-8652-466d-96f3-27024309f7e5","The **versatility of animation** allows businesses to tailor their marketing messages to different target audiences. Whether it's a promotional video, a social media post, or marketing materials, [animation can be customized](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-make-animated-social-media-posts\u002F) to match the brand's tone and style.",{"type":91,"attrs":3738,"content":3739},{"textAlign":26},[3740],{"text":3741,"type":95},"Elements such as color scheme, animated characters, and animation style can all be adjusted to create a cohesive and visually appealing marketing animation video.",{"type":91,"attrs":3743,"content":3744},{"textAlign":26},[3745,3747,3754],{"text":3746,"type":95},"Various types of animation can be used in marketing, including ",{"text":3748,"type":95,"marks":3749},"2D digital animation",[3750,3753],{"type":358,"attrs":3751},{"href":3752,"uuid":26,"anchor":26,"target":361,"linktype":109},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002F2d-animation\u002F",{"type":3679},{"text":3755,"type":95},", 3D animation, traditional animation, cutout animation, and whiteboard animation.",{"type":91,"attrs":3757,"content":3758},{"textAlign":26},[3759],{"text":3760,"type":95},"Each type has its own unique characteristics and can be used effectively depending on the message that needs to be conveyed and the intended target audience.",{"type":101,"attrs":3762},{"id":3659,"body":3763},[3764],{"_uid":3765,"title":732,"button":3766,"component":156,"description":3770,"backgroundColor":739},"i-c17ba470-5167-454a-95dd-c4fbbc8bd60c",[3767],{"_uid":3768,"icon":27,"link":3769,"size":152,"text":153,"type":154,"component":155},"e221b272-7c6a-44cc-b701-269302a9b005",{"id":27,"url":737,"linktype":109,"fieldtype":110,"cached_url":737},"Linearity offers templates for every\nsocial media platform and various\nuse cases like posters, business cards,\nslides, app store screenshots,\nand more.\n\n",{"type":91,"attrs":3772,"content":3773},{"textAlign":26},[3774,3776,3783],{"text":3775,"type":95},"For a deeper look at animation styles, motion design principles, file formats, and professional animation workflows, the ",{"text":3777,"type":95,"marks":3778},"animation and motion design guide",[3779],{"type":358,"attrs":3780},{"href":3781,"uuid":1890,"anchor":26,"target":361,"linktype":1017,"story":3782},"\u002Fguide\u002Fanimation-motion-design",{"name":1893,"id":1894,"uuid":1890,"slug":1895,"url":1891,"full_slug":1891,"_stopResolving":41},{"text":3784,"type":95}," covers the full landscape.",{"type":160,"attrs":3786,"content":3787},{"level":162,"textAlign":26},[3788],{"text":3789,"type":95,"marks":3790},"7 reasons to use animation in your marketing strategy",[3791],{"type":168},{"type":91,"attrs":3793,"content":3794},{"textAlign":26},[3795],{"text":3796,"type":95},"Every marketer knows or should know the importance animation has for a stellar marketing strategy. Animation can captivate audiences and deliver visually appealing and engaging messages fast. ",{"type":91,"attrs":3798,"content":3799},{"textAlign":26},[3800],{"text":3801,"type":95},"Still on the fence about incorporating animation into your marketing strategy? Here are seven compelling reasons to convince you otherwise:",{"type":160,"attrs":3803,"content":3804},{"level":453,"textAlign":26},[3805],{"text":3806,"type":95,"marks":3807},"1. Animation increases customer engagement",[3808],{"type":168},{"type":91,"attrs":3810,"content":3811},{"textAlign":26},[3812,3814,3818],{"text":3813,"type":95},"Animation can grab your audience's attention and hold it. With its vibrant visuals, catchy characters, and dynamic movements, animation creates an immersive experience that ",{"text":3815,"type":95,"marks":3816},"keeps viewers hooked",[3817],{"type":168},{"text":3819,"type":95},".",{"type":91,"attrs":3821,"content":3822},{"textAlign":26},[3823],{"text":3824,"type":95},"This increased engagement leads to higher conversion rates and a greater likelihood of your audience taking desired actions.",{"type":160,"attrs":3826,"content":3827},{"level":453,"textAlign":26},[3828],{"text":3829,"type":95,"marks":3830},"2. It can simplify complex ideas",[3831],{"type":168},{"type":91,"attrs":3833,"content":3834},{"textAlign":26},[3835],{"text":3836,"type":95},"Sometimes, explaining complex concepts or intricate product features can be a challenge. Animation comes to the rescue by simplifying these ideas and making them easier to understand.",{"type":91,"attrs":3838,"content":3839},{"textAlign":26},[3840],{"text":3841,"type":95},"By visually representing abstract concepts or processes, animation ensures your message is communicated clearly and effectively.",{"type":160,"attrs":3843,"content":3844},{"level":453,"textAlign":26},[3845],{"text":3846,"type":95,"marks":3847},"3. Versatility across platforms",[3848],{"type":168},{"type":91,"attrs":3850,"content":3851},{"textAlign":26},[3852],{"text":3853,"type":95},"Marketing campaigns must be adaptable across various platforms, such as websites, social media, and mobile apps.",{"type":101,"attrs":3855},{"id":3659,"body":3856},[3857],{"_uid":3858,"emoji":27,"bgColor":83,"markdown":3859,"component":192},"i-f1daa165-0579-454f-a8ec-87132ee324bd","Animation fits seamlessly into these spaces, making sharing across different platforms and devices easy.",{"type":91,"attrs":3861,"content":3862},{"textAlign":26},[3863],{"text":3864,"type":95,"marks":3865},"From short social media posts to longer marketing videos, animation can be tailored to suit the requirements of each platform.",[3866],{"type":424,"attrs":3867},{"color":426},{"type":160,"attrs":3869,"content":3870},{"level":453,"textAlign":26},[3871],{"text":3872,"type":95,"marks":3873},"4. Create memorable and shareable content",[3874],{"type":168},{"type":91,"attrs":3876,"content":3877},{"textAlign":26},[3878],{"text":3879,"type":95},"Animation has a unique ability to leave a lasting impression on your audience. Whether it's a captivating story or a memorable character, animation creates an emotional connection that resonates with viewers.",{"type":91,"attrs":3881,"content":3882},{"textAlign":26},[3883],{"text":3884,"type":95},"This connection encourages sharing among viewers, leading to an organic spread of your marketing message.",{"type":160,"attrs":3886,"content":3887},{"level":453,"textAlign":26},[3888],{"text":3889,"type":95,"marks":3890},"5. Animation increases brand awareness",[3891],{"type":168},{"type":91,"attrs":3893,"content":3894},{"textAlign":26},[3895,3897,3904],{"text":3896,"type":95},"Animation allows you to create a distinct visual identity ",{"text":3898,"type":95,"marks":3899},"for your brand",[3900,3903],{"type":358,"attrs":3901},{"href":3902,"uuid":26,"anchor":26,"target":361,"linktype":109},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fbrand-marketing\u002F",{"type":3679},{"text":3905,"type":95},". 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It’s a cost-effective marketing tool",[3925],{"type":168},{"type":91,"attrs":3927,"content":3928},{"textAlign":26},[3929,3931,3937],{"text":3930,"type":95},"While live-action videos and commercials can be expensive to produce, some animation tools like ",{"text":1182,"type":95,"marks":3932},[3933,3936],{"type":358,"attrs":3934},{"href":3935,"uuid":26,"anchor":26,"target":361,"linktype":109},"https:\u002F\u002Fwww.linearity.io\u002Fmove\u002F",{"type":3679},{"text":3938,"type":95}," offer a cost-effective alternative. With animation, you can create any scenario or environment without the limitations of live-action production.",{"type":101,"attrs":3940},{"id":3659,"body":3941},[3942],{"_uid":3943,"emoji":27,"bgColor":83,"markdown":3944,"component":192},"i-fd0ff974-acf2-4ec9-a2c4-3c7a92ee2ac6","This flexibility allows you to convey your message effectively at a fraction of the cost.",{"type":160,"attrs":3946,"content":3947},{"level":453,"textAlign":26},[3948],{"text":3949,"type":95,"marks":3950},"7. Animation can help you stand out from the competition",[3951],{"type":168},{"type":91,"attrs":3953,"content":3954},{"textAlign":26},[3955],{"text":3956,"type":95},"It's essential to find creative ways to stand out from your competitors. Animation provides a unique and eye-catching approach that sets you apart.",{"type":91,"attrs":3958,"content":3959},{"textAlign":26},[3960,3962,3969],{"text":3961,"type":95},"By ",{"text":3963,"type":95,"marks":3964},"using animation",[3965,3968],{"type":358,"attrs":3966},{"href":3967,"uuid":26,"anchor":26,"target":361,"linktype":109},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-design\u002F",{"type":3679},{"text":3970,"type":95}," in your marketing campaigns, you can be sure to grab and hold your audience's attention in a way that other forms of marketing can’t.",{"type":101,"attrs":3972},{"id":3659,"body":3973},[3974],{"_uid":3975,"cards":3976,"component":4001},"i-2390bc44-a0a3-4298-92f0-f1764050a374",[3977,3990],{"_uid":3978,"image":3979,"button":3983,"component":3989},"426be810-ac41-428d-bfc5-3a43eeb28d77",{"id":3980,"alt":27,"name":27,"focus":27,"title":27,"source":27,"filename":3981,"copyright":27,"fieldtype":28,"meta_data":3982,"is_external_url":7},17414841,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F509x510\u002F6a600b9890\u002Ffilters_format-webp-_quality-75-4.webp",{},[3984],{"_uid":3985,"icon":27,"link":3986,"size":152,"text":3988,"type":154,"component":155},"e974d27c-210b-4306-b660-73f8de157fb0",{"id":27,"url":3987,"linktype":109,"fieldtype":110,"cached_url":3987},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fbusiness-templates\u002Fanimations\u002Fcreative-agency-showreel\u002F","Get this template","BlogTwoColumnTemplatesItem",{"_uid":3991,"image":3992,"button":3996,"component":3989},"a5bfd3de-917c-4bda-bf6f-895bca0aa2c2",{"id":3993,"alt":27,"name":27,"focus":27,"title":27,"source":27,"filename":3994,"copyright":27,"fieldtype":28,"meta_data":3995,"is_external_url":7},17414840,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F510x510\u002Fbc40f90793\u002Ffilters_format-webp-_quality-75-5.webp",{},[3997],{"_uid":3998,"icon":27,"link":3999,"size":152,"text":3988,"type":154,"component":155},"07da8db4-3030-4702-8813-9838e9fc0eee",{"id":27,"url":4000,"linktype":109,"fieldtype":110,"cached_url":4000},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fbusiness-templates\u002Fanimations\u002Fhiring-designer-animated-announcement\u002F","BlogTwoColumnTemplates",{"type":160,"attrs":4003,"content":4004},{"level":162,"textAlign":26},[4005],{"text":4006,"type":95,"marks":4007},"10 examples of animated marketing videos",[4008],{"type":168},{"type":91,"attrs":4010,"content":4011},{"textAlign":26},[4012,4014,4020],{"text":4013,"type":95},"Animated marketing videos have become increasingly popular due to their ability to captivate audiences and ",{"text":4015,"type":95,"marks":4016},"deliver powerful marketing messages",[4017,4019],{"type":358,"attrs":4018},{"href":3935,"uuid":26,"anchor":26,"target":361,"linktype":109},{"type":3679},{"text":3819,"type":95},{"type":91,"attrs":4022,"content":4023},{"textAlign":26},[4024],{"text":4025,"type":95},"They combine the best of storytelling, visuals, and technology to create stunning animated content that engages viewers and drives results.",{"type":91,"attrs":4027,"content":4028},{"textAlign":26},[4029],{"text":4030,"type":95},"Here are ten animated marketing videos that have truly made an impact.",{"type":160,"attrs":4032,"content":4033},{"level":453,"textAlign":26},[4034],{"text":4035,"type":95,"marks":4036},"1. Dropbox’s explainer video",[4037],{"type":168},{"type":101,"attrs":4039},{"id":3659,"body":4040},[4041],{"src":4042,"_uid":4043,"component":4044},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FXSfMJB4np5g?feature=oembed","i-ef78faf6-de91-4008-8173-ca25464c43cd","YoutubeEmbedComponent",{"type":91,"attrs":4046,"content":4047},{"textAlign":26},[4048],{"text":4049,"type":95},"Dropbox's animated explainer video is a perfect example of how animation can simplify complex ideas.",{"type":91,"attrs":4051,"content":4052},{"textAlign":26},[4053],{"text":4054,"type":95},"Using simple illustrations and motion graphics, the video effortlessly explains how Dropbox works, making it easy for potential customers to understand the benefits of using the platform.",{"type":160,"attrs":4056,"content":4057},{"level":453,"textAlign":26},[4058],{"text":4059,"type":95,"marks":4060},"2.  Slack’s “work, simplified” video",[4061],{"type":168},{"type":101,"attrs":4063},{"id":3659,"body":4064},[4065],{"src":4066,"_uid":4067,"component":4044},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FuGPXaDaNla0?feature=oembed","i-e43ef164-0566-419e-ae89-3caccd459f02",{"type":91,"attrs":4069,"content":4070},{"textAlign":26},[4071,4073,4079],{"text":4072,"type":95},"Slack's marketing videos are known for their quirky and colorful animation style. Using ",{"text":4074,"type":95,"marks":4075},"animated images",[4076],{"type":358,"attrs":4077},{"href":4078,"uuid":26,"anchor":26,"target":361,"linktype":109},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-animate-a-picture\u002F",{"text":4080,"type":95}," of characters and vibrant visuals, Slack effectively showcases how its platform can improve communication and collaboration in the workplace.",{"type":160,"attrs":4082,"content":4083},{"level":453,"textAlign":26},[4084],{"text":4085,"type":95,"marks":4086},"3. Coca-Cola’s Super Bowl commercial",[4087],{"type":168},{"type":101,"attrs":4089},{"id":3659,"body":4090},[4091],{"src":4092,"_uid":4093,"component":4044},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FCiEcW_YEs3E?feature=oembed","i-2bdf5854-0843-49ae-b029-a9d54bbf81ab",{"type":91,"attrs":4095,"content":4096},{"textAlign":26},[4097],{"text":4098,"type":95},"Coca-Cola's animated marketing videos are always visually stunning and highly engaging. Whether it's a heartwarming holiday commercial or a fun summer campaign, Coca-Cola's animations never fail to capture the essence of its brand and leave a lasting impression.",{"type":160,"attrs":4100,"content":4101},{"level":453,"textAlign":26},[4102],{"text":4103,"type":95,"marks":4104},"4. Google’s 360° tour at CES 2019",[4105],{"type":168},{"type":101,"attrs":4107},{"id":3659,"body":4108},[4109],{"src":4110,"_uid":4111,"component":4044},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FOvB-0DQB2YY?feature=oembed","i-d19ca19a-3994-4438-a6e3-3a2e303ea062",{"type":91,"attrs":4113,"content":4114},{"textAlign":26},[4115],{"text":4116,"type":95},"Google often uses animation in its marketing videos to demonstrate the features and benefits of its products. From explaining how Google Maps works to showcasing the capabilities of Google Photos, animation helps make complex technology more accessible to a wide audience.",{"type":160,"attrs":4118,"content":4119},{"level":453,"textAlign":26},[4120],{"text":4121,"type":95,"marks":4122},"5. Airbnb’s step-by-step video",[4123],{"type":168},{"type":101,"attrs":4125},{"id":3659,"body":4126},[4127],{"src":4128,"_uid":4129,"component":4044},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002F-kH8tXyNkIo?feature=oembed","i-67ebf7e3-92dc-4ab0-a914-eb094feb6766",{"type":91,"attrs":4131,"content":4132},{"textAlign":26},[4133],{"text":4134,"type":95},"Airbnb's animated marketing videos are visually appealing and emotionally compelling. Animation empowers Airbnb to tell heartwarming stories and showcase the unique experiences the platform offers travelers worldwide.",{"type":160,"attrs":4136,"content":4137},{"level":453,"textAlign":26},[4138],{"text":4139,"type":95,"marks":4140},"6. Nike’s “the last game” commercialyo",[4141],{"type":168},{"type":101,"attrs":4143},{"id":3659,"body":4144},[4145],{"src":4146,"_uid":4147,"component":4044},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FKriBQVhsgZk?feature=oembed","i-67e089b1-dc0f-4dad-a594-aa45cd3a5c39",{"type":91,"attrs":4149,"content":4150},{"textAlign":26},[4151],{"text":4152,"type":95},"Nike's animated marketing videos are known for their high energy and dynamic visuals. By using animation, Nike can bring their products to life and demonstrate the performance and athleticism associated with their brand.",{"type":160,"attrs":4154,"content":4155},{"level":453,"textAlign":26},[4156],{"text":4157,"type":95,"marks":4158},"7. Spotify’s yearly wrapped",[4159],{"type":168},{"type":101,"attrs":4161},{"id":3659,"body":4162},[4163],{"src":4164,"_uid":4165,"component":4044},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FFENC-ICzJgU?feature=oembed","i-a5d07bff-cbf9-489d-bf51-8ed1e179711c",{"type":91,"attrs":4167,"content":4168},{"textAlign":26},[4169],{"text":4170,"type":95},"Spotify uses animation in its marketing videos to create a visual representation of the emotions and experiences associated with music.",{"type":91,"attrs":4172,"content":4173},{"textAlign":26},[4174],{"text":4175,"type":95},"Whether it's a playlist recommendation or a celebration of a particular artist, animation helps Spotify connect with its audience on a deeper level.",{"type":160,"attrs":4177,"content":4178},{"level":453,"textAlign":26},[4179],{"text":4180,"type":95,"marks":4181},"8. Apple’s iPhone X trailer",[4182],{"type":168},{"type":101,"attrs":4184},{"id":3659,"body":4185},[4186],{"src":4187,"_uid":4188,"component":4044},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FD5R-TaU9cZU?feature=oembed","i-40131735-40fb-475c-9801-75f40775523f",{"type":91,"attrs":4190,"content":4191},{"textAlign":26},[4192],{"text":4193,"type":95},"Apple's animated marketing videos are sleek, modern, and visually captivating. Whether showcasing the latest iPhone or demonstrating the functionalities of Apple’s software, animation plays a key role in highlighting the innovation and elegance of Apple products.",{"type":160,"attrs":4195,"content":4196},{"level":453,"textAlign":26},[4197],{"text":4198,"type":95,"marks":4199},"9. McDonald's new menu items",[4200],{"type":168},{"type":101,"attrs":4202},{"id":3659,"body":4203},[4204],{"_uid":4205,"asset":4206,"component":187,"description":4216},"i-ccabb2e3-4f5c-4643-b41d-9efdf2e6da50",[4207],{"_uid":4208,"asset":4209,"device":185,"component":186},"43acf23c-29fc-4d1d-8dcf-a26233dfe462",[4210],{"_uid":4211,"image":4212,"imageAlt":51,"component":51},"2ecec1a4-0c46-4a60-b845-1032e4f00a53",{"id":4213,"alt":27,"name":27,"focus":27,"title":27,"source":27,"filename":4214,"copyright":27,"fieldtype":28,"meta_data":4215,"is_external_url":7},17414896,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1404x622\u002Fc21f2fdac3\u002Ffkbsawnndxoethfeudi3ex9v5k5shtto9qtyrm0bb_kbceculkox8sk7dq9f0afx4cnw-fjgznyrrchccbopeedl8vreqnnalpkwvqkehioveenfjpwbjrkuvww0ctzhguvrxrrth1whtdrjevfy0wa.png",{},"Image source: [Disney Food Blog](https:\u002F\u002Fwww.disneyfoodblog.com\u002F2023\u002F06\u002F06\u002Fnew-menu-items-are-coming-to-mcdonalds-soon\u002F)",{"type":91,"attrs":4218,"content":4219},{"textAlign":26},[4220],{"text":4221,"type":95},"McDonald's often incorporates animation in their marketing videos to showcase their menu items in a fun and appealing way. Using animated characters and mouthwatering visuals, McDonald's entices viewers to visit their restaurants and try out their latest offerings.",{"type":160,"attrs":4223,"content":4224},{"level":453,"textAlign":26},[4225],{"text":4226,"type":95,"marks":4227},"10. LEGO’s mini movies",[4228],{"type":168},{"type":101,"attrs":4230},{"id":3659,"body":4231},[4232],{"src":4233,"_uid":4234,"component":4044},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002F_cWklSGyYyk?feature=oembed","i-2f5d9007-b0da-42ff-88c7-3e52b83d2ae4",{"type":91,"attrs":4236,"content":4237},{"textAlign":26},[4238],{"text":4239,"type":95},"LEGO's animated marketing videos are a perfect example of how animation can bring toys to life and spark the imagination of children and adults alike. Using animation, LEGO demonstrates the endless possibilities and creativity that can be unleashed with their building.",{"type":160,"attrs":4241,"content":4242},{"level":162,"textAlign":26},[4243],{"text":4244,"type":95,"marks":4245},"Creating an effective video marketing strategy with animated content",[4246],{"type":168},{"type":91,"attrs":4248,"content":4249},{"textAlign":26},[4250],{"text":4251,"type":95},"To create an effective video marketing strategy with animated content, start by understanding your target audience.",{"type":91,"attrs":4253,"content":4254},{"textAlign":26},[4255],{"text":4256,"type":95},"Knowing who you’re trying to reach and what they’re interested in will help you tailor your animated videos to resonate with your potential customers.",{"type":101,"attrs":4258},{"id":3659,"body":4259},[4260],{"_uid":4261,"emoji":27,"bgColor":83,"markdown":4262,"component":192},"i-c7feb886-ceb0-47fb-b97f-41a6720ecac3","**Consider their demographics**, interests, and pain points, and create animated characters or scenarios that they can relate to.",{"type":91,"attrs":4264,"content":4265},{"textAlign":26},[4266,4268,4272],{"text":4267,"type":95},"Another key aspect of a successful video marketing strategy is to",{"text":4269,"type":95,"marks":4270}," define the objectives you want to achieve",[4271],{"type":168},{"text":4273,"type":95}," with your animated content. Are you aiming to increase brand awareness, generate leads, or drive conversions?",{"type":91,"attrs":4275,"content":4276},{"textAlign":26},[4277],{"text":4278,"type":95},"Clearly defining your goals ensures your animated videos are designed and optimized to achieve those specific outcomes.",{"type":91,"attrs":4280,"content":4281},{"textAlign":26},[4282,4284,4291,4293,4297],{"text":4283,"type":95},"When it comes to the actual creation of the ",{"text":4285,"type":95,"marks":4286},"animated content",[4287,4290],{"type":358,"attrs":4288},{"href":4289,"uuid":26,"anchor":26,"target":361,"linktype":109},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-make-a-promotional-video\u002F",{"type":3679},{"text":4292,"type":95},",",{"text":4294,"type":95,"marks":4295}," choose the most appropriate animation style",[4296],{"type":168},{"text":4298,"type":95}," that aligns with your brand and effectively communicates your marketing messages.",{"type":91,"attrs":4300,"content":4301},{"textAlign":26},[4302],{"text":4303,"type":95},"Each style has its unique visual appeal and can be used to convey different types of information. For instance, LEGO created some mini-movies such as “Adventures in the Air,” “Fishing for Troubles,” “Light Camera and Lights”, “Museum Heist,” and “Catch the Crooks,” completely using LEGO animated characters and LEGO cities.d",{"type":101,"attrs":4305},{"id":3659,"body":4306},[4307],{"_uid":4308,"emoji":27,"bgColor":83,"markdown":4309,"component":192},"i-e6562db0-be7d-4c8b-8305-fa57b091e41a","Consider the nature of your product or service, as well as the preferences of your target audience, when selecting an animation style.",{"type":91,"attrs":4311,"content":4312},{"textAlign":26},[4313,4315,4319],{"text":4314,"type":95},"Additionally, ",{"text":4316,"type":95,"marks":4317},"pay attention to the script and storyline",[4318],{"type":168},{"text":4320,"type":95}," of your animated videos. Craft a compelling narrative highlighting the key benefits of your product or service and addressing your target audience's pain points.",{"type":91,"attrs":4322,"content":4323},{"textAlign":26},[4324],{"text":4325,"type":95},"Keep the message clear, concise, and relatable.",{"type":91,"attrs":4327,"content":4328},{"textAlign":26},[4329],{"text":4330,"type":95},"The goal is to engage viewers and convince them to take action, whether making a purchase, signing up for a newsletter, or reaching out for more information.",{"type":91,"attrs":4332,"content":4333},{"textAlign":26},[4334,4338],{"text":4335,"type":95,"marks":4336},"Distribution",[4337],{"type":168},{"text":4339,"type":95}," is also a vital component of an effective video marketing strategy. Once your animated content is created, it’s important to promote it across multiple channels, such as your website, social media platforms, and email marketing campaigns.",{"type":91,"attrs":4341,"content":4342},{"textAlign":26},[4343],{"text":4344,"type":95},"By strategically sharing your animated videos, you can increase their reach and attract more potential customers.",{"type":91,"attrs":4346,"content":4347},{"textAlign":26},[4348,4350,4354],{"text":4349,"type":95},"Also, don’t forget to measure the success of your animated marketing videos",{"text":4351,"type":95,"marks":4352}," regularly ",[4353],{"type":168},{"text":4355,"type":95},"and analyze the data. Look at metrics such as views, engagement, and conversion rates to determine the effectiveness of your video marketing strategy.",{"type":91,"attrs":4357,"content":4358},{"textAlign":26},[4359],{"text":4360,"type":95},"Make adjustments to improve your animated content and achieve better results continuously.",{"type":160,"attrs":4362,"content":4363},{"level":162,"textAlign":26},[4364],{"text":4365,"type":95,"marks":4366},"Why animated marketing videos are the future",[4367],{"type":168},{"type":91,"attrs":4369,"content":4370},{"textAlign":26},[4371,4373,4380,4382,4386],{"text":4372,"type":95},"One of the main reasons why ",{"text":4374,"type":95,"marks":4375},"animated videos ",[4376,4379],{"type":358,"attrs":4377},{"href":4378,"uuid":26,"anchor":26,"target":361,"linktype":109},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimated-marketing-videos\u002F",{"type":3679},{"text":4381,"type":95},"are the future is their ability to capture and ",{"text":4383,"type":95,"marks":4384},"hold the viewer's attention",[4385],{"type":168},{"text":3819,"type":95},{"type":91,"attrs":4388,"content":4389},{"textAlign":26},[4390],{"text":4391,"type":95},"In today's fast-paced digital world, people have short attention spans.",{"type":91,"attrs":4393,"content":4394},{"textAlign":26},[4395],{"text":4396,"type":95},"With their lively characters, vibrant visuals, and captivating storytelling, animated videos grab attention and keep viewers engaged from start to finish.",{"type":91,"attrs":4398,"content":4399},{"textAlign":26},[4400],{"text":4401,"type":95},"This increased engagement helps deliver the marketing message effectively and increases the chances of viewers sharing the video with others, boosting its reach and potential impact.",{"type":91,"attrs":4403,"content":4404},{"textAlign":26},[4405],{"text":4406,"type":95},"Moreover, animated marketing videos offer a level of creativity and flexibility unmatched by other marketing content. Businesses can use animation to create stunning visuals, unique characters, and imaginative scenes that resonate with their target audience.",{"type":101,"attrs":4408},{"id":3659,"body":4409},[4410,4413,4418],{"src":4411,"_uid":4412,"component":4044},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FjcLFCSjFK08","i-02683d29-1ecd-4474-96ee-3b76c36a4700",{"lg":27,"md":27,"sm":27,"xl":27,"xs":27,"xl2":27,"xl3":27,"_uid":4414,"initial":4415,"component":4416,"backgroundColor":4417},"i-6b66b028-2e55-4b3b-bf0e-177619bf87e2","20","Spacer","transparent",{"_uid":4419,"emoji":27,"bgColor":83,"markdown":4420,"component":192},"i-dc74852f-6148-45ef-a00f-dc862dab0203","Unlike live-action videos, where limitations such as location, actors, and props can restrict creativity. Animation provides limitless possibilities to explore the same or similar categories. ",{"type":91,"attrs":4422,"content":4423},{"textAlign":26},[4424,4426,4430],{"text":4425,"type":95},"Brands can experiment with different animation styles, color schemes, and themes to create content that ",{"text":4427,"type":95,"marks":4428},"aligns with their brand identity",[4429],{"type":168},{"text":4431,"type":95}," and captivates their audience.",{"type":91,"attrs":4433,"content":4434},{"textAlign":26},[4435],{"text":4436,"type":95},"Animated marketing videos have the power to evoke emotional responses from viewers. 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She has 10+ years' experience in graphic design and marketing and holds a Master's degree in Art Education.\n\n",[],"sharne-mcdonald","blog\u002Fauthor\u002Fsharne-mcdonald",[],"af2b0df1-efeb-4637-bd78-9195250dc2cd",[],{"id":5324,"alt":5325,"name":27,"focus":27,"title":5325,"source":27,"filename":5326,"copyright":27,"fieldtype":28,"meta_data":5327,"is_external_url":7},18931935,"Animation ideas to get you started with Move | Linearity","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fbfe0781fa8\u002Fanimation-ideas_widget.png",{},[5329],{"_uid":5330,"content":5331,"component":990},"ea33439b-b0e9-4682-840f-b4aacae56bc3",{"type":88,"content":5332},[5333,5340,5348,5357,5375,5387,5394,5403,5409,5420,5432,5438,5445,5463,5473,5491,5497,5504,5513,5519,5546,5552,5559,5577,5583,5601,5607,5614,5626,5636,5648,5661,5668,5678,5688,5700,5706,5713,5725,5742,5748,5765,5771,5778,5782,5788,5798,5804,5811,5821,5827,5852,5880,5887,5891,5897,5915,5926,5933,5943,5949,5980,5997],{"type":91,"content":5334},[5335],{"text":5336,"type":95,"marks":5337},"Want to start animating but not sure where to start? 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on the right.",{"type":101,"attrs":7488},{"id":6936,"body":7489},[7490,7493],{"_uid":7491,"emoji":5346,"bgColor":83,"markdown":7492,"component":192},"i-aac69f07-383d-436f-966d-ba4b940619a2","**Pro tip:** Start with your final frame and work your way backwards to the starting point of your animation. 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This will automatically create a ",{"text":7516,"type":95,"marks":7517},"new Move Project",[7518],{"type":168},{"text":3819,"type":95},{"type":91,"content":7521},[7522,7524,7528],{"text":7523,"type":95},"You'll be prompted to select the Artboards you wish to add to your animation. Drag and drop them in the ",{"text":7525,"type":95,"marks":7526},"Scene Builder Timeline",[7527],{"type":168},{"text":7529,"type":95}," below and choose your animation duration.",{"type":101,"attrs":7531},{"id":6936,"body":7532},[7533,7545,7547],{"_uid":7534,"asset":7535,"component":187,"description":27},"i-60b3296d-dd74-476d-ae2f-2f2b71ca5ab3",[7536],{"_uid":7537,"asset":7538,"device":185,"component":186},"263649d1-d74b-48c1-a2c9-cdc13fbd41cc",[7539],{"_uid":7540,"image":7541,"imageAlt":51,"component":51},"15da21f0-4bec-4efd-976b-40e0203e434b",{"id":7542,"alt":27,"name":27,"focus":27,"title":27,"source":27,"filename":7543,"copyright":27,"fieldtype":28,"meta_data":7544,"is_external_url":7},17407892,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F2160x1620\u002Fd62ddfcbd6\u002Fmove-import-artboards.png",{},{"lg":27,"md":27,"sm":27,"xl":4551,"xs":27,"xl2":27,"xl3":27,"_uid":7546,"initial":4415,"component":4416,"backgroundColor":4417},"i-7d4701c2-0c7d-4482-9e3b-c78b014f068e",{"_uid":7548,"title":7064,"component":6959,"hasVector":7,"hasContainer":7,"backgroundColor":6960},"i-b1ea7b09-f8d9-4f2d-aca5-4ce533d009d2",{"type":160,"attrs":7550,"content":7551},{"level":6963},[7552],{"text":7553,"type":95,"marks":7554},"Let Auto Animate create your animation",[7555],{"type":168},{"type":91,"content":7557},[7558],{"text":7559,"type":95},"The beauty of Auto Animate is that you don't have to do anything else. It automatically detects Layer and element changes between Scenes and applies dynamic movements.",{"type":91,"content":7561},[7562,7564,7568,7570,7574],{"text":7563,"type":95},"You can ",{"text":7565,"type":95,"marks":7566},"Preview",[7567],{"type":168},{"text":7569,"type":95}," your animation by clicking on the ",{"text":7571,"type":95,"marks":7572},"Play button",[7573],{"type":168},{"text":7575,"type":95}," above the Timeline.",{"type":91,"content":7577},[7578,7580,7584],{"text":7579,"type":95},"If needed, you can tweak your elements and animations by editing the Timeline and Keyframes. You can export your animation as a ",{"text":7581,"type":95,"marks":7582},"GIF, MP4, or MOV",[7583],{"type":168},{"text":3819,"type":95},{"type":101,"attrs":7586},{"id":6936,"body":7587},[7588,7591,7593],{"_uid":7589,"emoji":5346,"bgColor":83,"markdown":7590,"component":192},"i-c294d155-efa8-41fd-93f2-7953e2c7d6ba","Learn more about [using Animation Presets](https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Ftutorials\u002Fanimate-with-move\u002F5-animation-presets-and-how-to-use-them) in Linearity Move.",{"lg":27,"md":27,"sm":27,"xl":4551,"xs":27,"xl2":27,"xl3":27,"_uid":7592,"initial":4415,"component":4416,"backgroundColor":4417},"i-6a022df6-8360-495d-ba2f-f93d942918ab",{"_uid":7594,"image":7595,"title":3697,"button":7600,"component":3702,"description":3703},"i-13ac5747-c4d9-4929-a01a-ca75d35fd31f",[7596],{"_uid":7597,"image":7598,"imageAlt":51,"component":51},"75263d6e-a7c2-4aae-91ae-5c3ce6da7b3c",{"id":3694,"alt":27,"name":27,"focus":27,"title":27,"source":27,"filename":3695,"copyright":27,"fieldtype":28,"meta_data":7599,"is_external_url":7},{},[7601],{"_uid":7602,"icon":27,"link":7603,"size":152,"text":153,"type":154,"component":155},"7ee99871-6e35-4f2c-adf1-ce695eb4d938",{"id":27,"url":151,"linktype":109,"fieldtype":110,"cached_url":151},{"type":160,"attrs":7605,"content":7606},{"level":162},[7607],{"text":7608,"type":95,"marks":7609},"More AI graphic design tools",[7610],{"type":168},{"type":91,"content":7612},[7613],{"text":7614,"type":95},"Besides Linearity's onboard AI features, we've also explored other AI tools that can help graphic designers like you reach your goals.",{"type":91,"content":7616},[7617],{"text":7618,"type":95},"Let's take a look at how to use other AI in your design workflows.",{"type":160,"attrs":7620,"content":7621},{"level":453},[7622],{"text":7623,"type":95,"marks":7624},"Midjourney and other AI art generators",[7625],{"type":168},{"type":91,"content":7627},[7628,7630,7634,7636,7642],{"text":7629,"type":95},"AI art generators have transformed the creative process, enabling users to produce stunning illustrations from ",{"text":7631,"type":95,"marks":7632},"simple text prompts",[7633],{"type":168},{"text":7635,"type":95},". ",{"text":7637,"type":95,"marks":7638},"Tools like Midjourney",[7639],{"type":358,"attrs":7640},{"href":7641,"uuid":26,"anchor":26,"target":361,"linktype":109},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fbest-ai-art-generators\u002F",{"text":7643,"type":95},", DALL-E 3, and DreamStudio offer unique features, ranging from user-friendly interfaces to advanced customization.",{"type":91,"content":7645},[7646,7648,7654],{"text":7647,"type":95},"Generated art is contentious in many ways, from ",{"text":7649,"type":95,"marks":7650},"how the models are trained",[7651],{"type":358,"attrs":7652},{"href":7653,"uuid":26,"anchor":26,"target":361,"linktype":109},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Funderstanding-ai-training\u002F",{"text":7655,"type":95}," to the question of whether it can be considered art at all. But we think it's good to explore all the available technology to find surprising ways to bring your ideas to life.",{"type":91,"content":7657},[7658,7660,7664,7666,7669],{"text":7659,"type":95},"You can use AI art generators to ",{"text":7661,"type":95,"marks":7662},"produce initial concepts quickly",[7663],{"type":168},{"text":7665,"type":95},", bring them into design software like Linearity, and then continue using advanced tools and skills in a ",{"text":7259,"type":95,"marks":7667},[7668],{"type":168},{"text":7670,"type":95}," to get the design finish you want.",{"type":101,"attrs":7672},{"id":6936,"body":7673},[7674],{"_uid":7675,"emoji":5346,"bgColor":83,"markdown":7676,"component":192},"i-c98f49a0-e267-44a6-9daf-d08205b440f9","**Want to know our secret sauce for AI Backgrounds?** Well, we put all our cards on the table with this post on [how Linearity's using Stable Diffusion](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Flinearity-stable-diffusion\u002F) and ControlNet.",{"type":160,"attrs":7678,"content":7679},{"level":453},[7680],{"text":7681,"type":95,"marks":7682},"ChatGPT",[7683],{"type":168},{"type":91,"content":7685},[7686,7688,7692],{"text":7687,"type":95},"Using ChatGPT in your design work can make the ideation phase ",{"text":7689,"type":95,"marks":7690},"easier and more creative",[7691],{"type":168},{"text":3819,"type":95},{"type":91,"content":7694},[7695,7697,7703],{"text":7696,"type":95},"This AI technology can help you brainstorm new ideas, fine-tune concepts, and overcome creative blocks. It can also ",{"text":7698,"type":95,"marks":7699},"generate color palettes and images",[7700],{"type":358,"attrs":7701},{"href":7702,"uuid":26,"anchor":26,"target":361,"linktype":109},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fchatgpt-design\u002F",{"text":3819,"type":95},{"type":91,"content":7705},[7706],{"text":7707,"type":95},"This means you can get high-quality designs and proposals done faster.",{"type":91,"content":7709},[7710,7712,7716],{"text":7711,"type":95},"Try pairing ChatGPT with Linearity Curve to quickly create and improve design elements like ",{"text":7713,"type":95,"marks":7714},"mood boards and logos",[7715],{"type":168},{"text":7717,"type":95},". This combo saves time and boosts productivity, helping you cut design costs in the initial planning and proposal processes.",{"type":160,"attrs":7719,"content":7720},{"level":162},[7721],{"text":7722,"type":95,"marks":7723},"Embrace AI for better design",[7724],{"type":168},{"type":91,"content":7726},[7727],{"text":7728,"type":95},"Integrating AI into your graphic design workflows can revolutionize the way you create, enhancing your team's production speed and quality.",{"type":91,"content":7730},[7731,7733,7737,7739,7742],{"text":7732,"type":95},"Tools like those offered by Linearity ",{"text":7734,"type":95,"marks":7735},"simplify complex tasks",[7736],{"type":168},{"text":7738,"type":95}," such as background removal, image vectorization, and animation, making them accessible with just a few clicks. This means you get the benefits of both AI efficiency and the precision of a ",{"text":7259,"type":95,"marks":7740},[7741],{"type":168},{"text":7743,"type":95}," in one workflow.",{"type":91,"content":7745},[7746],{"text":7747,"type":95},"Using AI-enhanced tools, you can focus more on creativity and less on repetitive tasks. Whether you're generating stunning backgrounds, removing image backgrounds, or creating animations, AI graphic design tools can streamline your workflow—with great results.",{"type":91,"content":7749},[7750],{"text":7751,"type":95},"Are you ready to try innovative AI design software? Get started for free with Linearity, or check out our premium pricing for professionals and teams.",{"type":101,"attrs":7753},{"id":6936,"body":7754},[7755,7768,7770],{"_uid":7756,"image":7757,"title":7761,"button":7762,"component":7767},"i-057494bf-f617-488f-80e8-56e4a781c07a",{"id":7758,"alt":27,"name":27,"focus":27,"title":27,"source":27,"filename":7759,"copyright":27,"fieldtype":28,"meta_data":7760,"is_external_url":7},17045726,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F947x884\u002F6402f07579\u002Fappstore-mac.png",{},"Design with Linearity Curve and animate with Linearity Move",[7763],{"_uid":7764,"icon":27,"link":7765,"size":152,"text":7766,"type":154,"component":155},"2dd013bb-5505-4902-a877-9ba7d0c4646a",{"id":27,"url":151,"linktype":109,"fieldtype":110,"cached_url":151},"Get our software","BlogComponentLinearitySoftware",{"lg":27,"md":27,"sm":27,"xl":4549,"xs":27,"xl2":27,"xl3":27,"_uid":7769,"initial":4551,"component":4416,"backgroundColor":4417},"i-d43cabf3-7bf4-4e26-b939-6ba1e18449ce",{"_uid":7771,"component":4554,"questions":7772},"i-e0f1b549-1057-44f0-a839-f1f986fa746b",[7773,7789,7805],{"name":7774,"created_at":7775,"published_at":4559,"updated_at":7776,"id":7777,"uuid":7778,"content":7779,"slug":7783,"full_slug":7784,"sort_by_date":26,"position":7785,"tag_list":7786,"is_startpage":7,"parent_id":4573,"meta_data":26,"group_id":7787,"first_published_at":4575,"release_id":26,"lang":39,"path":26,"alternates":7788,"default_full_slug":26,"translated_slugs":26,"_stopResolving":41},"How will AI change graphic design?","2024-09-23T08:48:00.943Z","2024-09-23T08:48:16.978Z",552061504,"8dc8e5b2-e0c9-4414-9382-076cc189dcc1",{"_uid":7780,"title":7774,"answer":7781,"category":4566,"component":4567,"readMoreLink":7782,"hideFromFaqPage":7,"showReadMoreLink":7},"15e51bfa-9fb1-4dd8-abd3-1d0d3682d227","AI will enable graphic designers to focus more on the artistic and strategic aspects of their work, while leaving repetitive tasks to automated tools. By leveraging AI technology, designers can streamline their workflows, boost productivity, and produce high-quality designs at a fraction of the time and cost.\n\nWith features like Linearity's AI Backgrounds, designers can quickly generate professional product images at a fraction of the cost. This accelerates the ideation process and opens up new creative possibilities.",{"id":27,"url":27,"linktype":1017,"fieldtype":110,"cached_url":27},"how-will-ai-change-graphic-design","faq\u002Fblog-faqs\u002Fhow-will-ai-change-graphic-design",-460,[],"320aa309-038c-4a6b-adb6-1887689e6246",[],{"name":7790,"created_at":7791,"published_at":4559,"updated_at":7792,"id":7793,"uuid":7794,"content":7795,"slug":7799,"full_slug":7800,"sort_by_date":26,"position":7801,"tag_list":7802,"is_startpage":7,"parent_id":4573,"meta_data":26,"group_id":7803,"first_published_at":4575,"release_id":26,"lang":39,"path":26,"alternates":7804,"default_full_slug":26,"translated_slugs":26,"_stopResolving":41},"How can I integrate AI into my graphic design workflow?","2024-09-23T08:47:08.918Z","2024-09-23T08:47:44.257Z",552061496,"56b95553-1ae4-4a44-988e-6823dc90cadc",{"_uid":7796,"title":7790,"answer":7797,"category":4566,"component":4567,"readMoreLink":7798,"hideFromFaqPage":7,"showReadMoreLink":7},"9ac11964-46b3-4c71-a800-3827ceea6428","You can integrate AI into your graphic design workflow by using tools like Linearity, ChatGPT, and other AI art generators. These tools can help with tasks such as brainstorming ideas, generating color palettes, removing backgrounds, and creating animations.\n\nBy incorporating AI graphic design tools into your workflow, you can save time, reduce costs, and enhance the quality of your designs.",{"id":27,"url":27,"linktype":1017,"fieldtype":110,"cached_url":27},"how-can-i-integrate-ai-into-my-graphic-design-workflow","faq\u002Fblog-faqs\u002Fhow-can-i-integrate-ai-into-my-graphic-design-workflow",-450,[],"39dd6ee3-d9c5-40e1-832b-b5d6e0a6c1bb",[],{"name":7806,"created_at":7807,"published_at":4559,"updated_at":7808,"id":7809,"uuid":7810,"content":7811,"slug":7815,"full_slug":7816,"sort_by_date":26,"position":7817,"tag_list":7818,"is_startpage":7,"parent_id":4573,"meta_data":26,"group_id":7819,"first_published_at":4575,"release_id":26,"lang":39,"path":26,"alternates":7820,"default_full_slug":26,"translated_slugs":26,"_stopResolving":41},"What are some of the best AI graphic design tools?","2024-09-23T08:45:17.580Z","2024-09-23T08:46:39.242Z",552059300,"1b7fae2f-b26f-4195-b778-6c81e86ac66d",{"_uid":7812,"title":7806,"answer":7813,"category":4566,"component":4567,"readMoreLink":7814,"hideFromFaqPage":7,"showReadMoreLink":7},"06307801-a4cb-483a-99e0-6131b0b454e2","Some of the best AI graphic design tools include Linearity, Canva, and Midjourney. These tools offer unique AI-powered features and capabilities to streamline your design process and bring your ideas to life in new and exciting ways.\n\nAI art generators have revolutionized the creative process by enabling users to generate stunning illustrations and backgrounds from simple text prompts. 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This is because most web banners go unnoticed due to poor design.",{"type":91,"content":8550},[8551],{"text":8552,"type":95},"If you are a designer or a business leader hoping to improve the click-through rate (CTR) of your web banners, then you’ve come to the right place.",{"type":91,"content":8554},[8555,8557,8561],{"text":8556,"type":95},"In this article, we'll go through all the boxes you need to tick to ensure your web banners get attention and are noticed by the right people—the ",{"text":8558,"type":95,"marks":8559},"target audience",[8560],{"type":168},{"text":8562,"type":95}," that’s more likely to click through to your website.",{"type":91,"content":8564},[8565],{"text":8566,"type":95},"We’ll explain what you need to do to take your banner ads to the next level of creativity and impact, even if you have only basic resources.",{"type":160,"attrs":8568,"content":8569},{"level":162},[8570],{"text":8571,"type":95,"marks":8572},"What’s a web banner, and why should you care?",[8573],{"type":168},{"type":101,"attrs":8575},{"id":8540,"body":8576},[8577],{"_uid":8578,"asset":8579,"component":187,"description":8589},"i-b62ce8cf-dba3-4f9c-b777-6f8eed08bd38",[8580],{"_uid":8581,"asset":8582,"device":185,"component":186},"7678bcdd-843c-41e9-9c7e-75ca4eee60ef",[8583],{"_uid":8584,"image":8585,"imageAlt":51,"component":51},"a3d6a878-39f6-4f12-8baf-a334e84115c3",{"id":8586,"alt":27,"name":27,"focus":27,"title":27,"source":27,"filename":8587,"copyright":27,"fieldtype":28,"meta_data":8588,"is_external_url":7},17413910,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1200x900\u002F77cde5df1f\u002Fbanner-ad-1.png",{},"Image source: [Dribbble](https:\u002F\u002Fdribbble.com\u002Fshots\u002F14929209-Retargeting-Ads-Display-Ads)",{"type":91,"content":8591},[8592],{"text":8593,"type":95},"Most people know them as display ads, but web banners are only one of many types of display ads.",{"type":91,"content":8595},[8596,8598,8602],{"text":8597,"type":95},"In short, they’re ",{"text":8599,"type":95,"marks":8600},"adverts embedded on web pages",[8601],{"type":168},{"text":8603,"type":95}," that promote a product or a brand. The aim is to get visitors to click on them to navigate to the company’s website and buy its products or services.",{"type":101,"attrs":8605},{"id":8540,"body":8606},[8607],{"_uid":8608,"emoji":27,"bgColor":83,"markdown":8609,"component":192},"i-487982bd-e293-48a6-8815-8b3ceea57433","A great banner ad gets many clicks, and the perfect banner does this by **grabbing visitors’ attention quickly**. It’s all about conveying a compelling message that will motivate the visitor to act, even if their eyes only briefly pass over it.",{"type":91,"content":8611},[8612,8614,8618],{"text":8613,"type":95},"Web banner design involves following specific design criteria to enhance its effectiveness. It has become one of the most popular digital marketing strategies because you can tangibly measure its impact. These ads are also ",{"text":8615,"type":95,"marks":8616},"more affordable",[8617],{"type":168},{"text":8619,"type":95}," than other options like billboards or TV commercials.",{"type":91,"content":8621},[8622,8624,8631],{"text":8623,"type":95},"Web banners consist of an image, ",{"text":8625,"type":95,"marks":8626},"your logo",[8627,8630],{"type":358,"attrs":8628},{"href":8629,"uuid":26,"anchor":26,"target":361,"linktype":109},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fpersonal-logo\u002F",{"type":3679},{"text":8632,"type":95},", text, and, most importantly, a call-to-action (CTA) button that prompts your audience to click on the ad to make their way to your website.",{"type":91,"content":8634},[8635],{"text":8636,"type":95,"marks":8637},"Consider the following benefits of using web banners:",[8638],{"type":168},{"type":252,"content":8640},[8641,8651,8661,8671,8681],{"type":255,"content":8642},[8643],{"type":91,"content":8644},[8645,8649],{"text":8646,"type":95,"marks":8647},"Increase traffic to your website",[8648],{"type":168},{"text":8650,"type":95},": An effective web banner will attract more people to your website while they browse the internet. And, let’s face it, people spend a lot of time online, so this is a great space to be in.",{"type":255,"content":8652},[8653],{"type":91,"content":8654},[8655,8659],{"text":8656,"type":95,"marks":8657},"Spread your latest news:",[8658],{"type":168},{"text":8660,"type":95}," Whether you’ve introduced a new service, feature, or discount, web banners will spread the info far and wide.",{"type":255,"content":8662},[8663],{"type":91,"content":8664},[8665,8669],{"text":8666,"type":95,"marks":8667},"Enhance sales",[8668],{"type":168},{"text":8670,"type":95},": If you promote a specific service or product on your web banners, you are likelier to increase your sales. Of course, how much more depends on the quality of your web banners.",{"type":255,"content":8672},[8673],{"type":91,"content":8674},[8675,8679],{"text":8676,"type":95,"marks":8677},"Retarget website visitors:",[8678],{"type":168},{"text":8680,"type":95}," Most people won’t be convinced to click through to your website or make a purchase the first time they see one of your ads. But if you post them consistently, you can retarget users and gradually convince them to take action.",{"type":255,"content":8682},[8683],{"type":91,"content":8684},[8685,8689],{"text":8686,"type":95,"marks":8687},"Promote brand awareness",[8688],{"type":168},{"text":8690,"type":95},": As we’ve mentioned, web banners do a great job of getting more eyes on your brand. So, if you are a new company trying to gain traction, web banners should be a crucial part of your marketing strategy.",{"type":91,"content":8692},[8693],{"text":8694,"type":95},"Web banners are an asset to your marketing campaign, so you’d better get the design up to standard. The campaign's goal should drive your approach, as this will determine your chosen CTA and design direction.",{"type":101,"attrs":8696},{"id":8540,"body":8697},[8698],{"_uid":8699,"emoji":27,"bgColor":83,"markdown":8700,"component":192},"i-52d2ab18-e11e-4c73-8a03-01b33c5e67b7","Once you’ve **selected a goal**, you need to ensure that the web banner's key elements work together to achieve this end.",{"type":91,"content":8702},[8703],{"text":8704,"type":95},"If you only have the time and skill to create simple web banners, we’ll start by walking you through the basic design elements that must be in place to make them clickable.",{"type":160,"attrs":8706,"content":8707},{"level":162},[8708],{"text":8709,"type":95,"marks":8710},"The basics of web banner design",[8711],{"type":168},{"type":160,"attrs":8713,"content":8714},{"level":453},[8715],{"text":8716,"type":95,"marks":8717},"The technical requirements",[8718],{"type":168},{"type":91,"content":8720},[8721,8723,8727],{"text":8722,"type":95},"Here are the technicalities you must consider before considering the creative side. First, you need to know the different ",{"text":8724,"type":95,"marks":8725},"sizes for web banners",[8726],{"type":168},{"text":8728,"type":95},". According to Google Ads, these include:",{"type":252,"content":8730},[8731,8737,8743,8749,8755,8761,8767,8773,8779,8785],{"type":255,"content":8732},[8733],{"type":91,"content":8734},[8735],{"text":8736,"type":95},"300 x 250px (inline rectangle)",{"type":255,"content":8738},[8739],{"type":91,"content":8740},[8741],{"text":8742,"type":95},"336 x 280px (large rectangle)",{"type":255,"content":8744},[8745],{"type":91,"content":8746},[8747],{"text":8748,"type":95},"728 x 90px (leaderboard)",{"type":255,"content":8750},[8751],{"type":91,"content":8752},[8753],{"text":8754,"type":95},"970 x 90px (large leaderboard)",{"type":255,"content":8756},[8757],{"type":91,"content":8758},[8759],{"text":8760,"type":95},"468 x 60px (banner)",{"type":255,"content":8762},[8763],{"type":91,"content":8764},[8765],{"text":8766,"type":95},"300 x 600px (half-page)",{"type":255,"content":8768},[8769],{"type":91,"content":8770},[8771],{"text":8772,"type":95},"160 x 600px (wide skyscraper)",{"type":255,"content":8774},[8775],{"type":91,"content":8776},[8777],{"text":8778,"type":95},"250 x 250px (square)",{"type":255,"content":8780},[8781],{"type":91,"content":8782},[8783],{"text":8784,"type":95},"200 x 200px (small square)",{"type":255,"content":8786},[8787],{"type":91,"content":8788},[8789],{"text":8790,"type":95},"300 x 50px (mobile banner)",{"type":91,"content":8792},[8793],{"text":8794,"type":95},"Of these banner sizes, the most effective and frequently used sizes that will make for the ideal banner size are:",{"type":252,"content":8796},[8797,8802,8808,8814],{"type":255,"content":8798},[8799],{"type":91,"content":8800},[8801],{"text":8748,"type":95},{"type":255,"content":8803},[8804],{"type":91,"content":8805},[8806],{"text":8807,"type":95},"300 x 600px (half page)",{"type":255,"content":8809},[8810],{"type":91,"content":8811},[8812],{"text":8813,"type":95},"300 x 250px (medium rectangle)",{"type":255,"content":8815},[8816],{"type":91,"content":8817},[8818],{"text":8742,"type":95},{"type":91,"content":8820},[8821,8823,8827],{"text":8822,"type":95},"As such, your first consideration will be whether your web banner conforms to the standard banner sizes, making it a ",{"text":8824,"type":95,"marks":8825},"high-performing banner",[8826],{"type":168},{"text":3819,"type":95},{"type":91,"content":8829},[8830,8832,8836],{"text":8831,"type":95},"Next, you must ensure that your banner ads are placed correctly on the relevant webpage. Make sure you buy space on a website where your design is guaranteed to appear ",{"text":8833,"type":95,"marks":8834},"above the fold",[8835],{"type":168},{"text":8837,"type":95}," and near the central content on the page. This makes it more likely that users will notice your ad.",{"type":91,"content":8839},[8840,8842,8846],{"text":8841,"type":95},"Another technical requirement is to ",{"text":8843,"type":95,"marks":8844},"keep your file sizes as small as possible",[8845],{"type":168},{"text":8847,"type":95},". According to Google Ads specifications, your web banners should be less than 150 KB. This ensures that your adverts will load fast so that users see them before they scroll past.",{"type":101,"attrs":8849},{"id":8540,"body":8850},[8851],{"_uid":8852,"emoji":27,"bgColor":83,"markdown":8853,"component":192},"i-5c5e44ab-8736-4af8-9aba-8d222884e134","Use the correct file formats and high-quality images. These include GIF, JPG, PNG, or HTML5 source files.",{"type":91,"content":8855},[8856],{"text":8857,"type":95},"If your designer uses Photoshop or Adobe Illustrator, they’ll create web banners with image files in PNG, JPG, or GIF file formats, but if they use Adobe Animate or Google Web Designer, the source file will be HTML5. Keep in mind that Flash ads are no longer in use.",{"type":91,"content":8859},[8860,8862,8869],{"text":8861,"type":95},"Finally, become acquainted with online platforms that have banner creators. If you don’t have a skilled web banner designer on staff, you must use a ",{"text":8863,"type":95,"marks":8864},"banner template library",[8865,8868],{"type":358,"attrs":8866},{"href":8867,"uuid":26,"anchor":26,"target":361,"linktype":109},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fweb-banner-size\u002F",{"type":3679},{"text":3819,"type":95},{"type":91,"content":8871},[8872,8878,8880,8884],{"text":8873,"type":95,"marks":8874},"Linearity’s software suite",[8875,8877],{"type":358,"attrs":8876},{"href":5963,"uuid":26,"anchor":26,"target":361,"linktype":109},{"type":3679},{"text":8879,"type":95}," has ",{"text":8881,"type":95,"marks":8882},"built-in sizing options",[8883],{"type":168},{"text":8885,"type":95}," for every kind of digital and print asset.",{"type":91,"content":8887},[8888,8890,8896,8898,8902],{"text":8889,"type":95},"We also offer an expanding library of ",{"text":8891,"type":95,"marks":8892},"static and animated design templates",[8893,8895],{"type":358,"attrs":8894},{"href":737,"uuid":26,"anchor":26,"target":361,"linktype":109},{"type":3679},{"text":8897,"type":95}," you can ",{"text":8899,"type":95,"marks":8900},"customize for free",[8901],{"type":168},{"text":8903,"type":95},". Try one of the online ad templates below:",{"type":101,"attrs":8905},{"id":8540,"body":8906},[8907],{"_uid":8908,"cards":8909,"component":4001},"i-4f56f3a2-8869-40c0-8ab5-562c76cf2898",[8910,8921],{"_uid":8911,"image":8912,"button":8916,"component":3989},"c2ab3dd5-9e2f-4f58-9624-d62ef23490d0",{"id":8913,"alt":27,"name":27,"focus":27,"title":27,"source":27,"filename":8914,"copyright":27,"fieldtype":28,"meta_data":8915,"is_external_url":7},17413941,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F510x510\u002Fc88f6f11ab\u002Ffilters_format-webp-_quality-75.webp",{},[8917],{"_uid":8918,"icon":27,"link":8919,"size":152,"text":3988,"type":154,"component":155},"74ca4e84-db3a-4a1c-b6b6-6a492c5ad36f",{"id":27,"url":8920,"linktype":109,"fieldtype":110,"cached_url":8920},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fbusiness-templates\u002Fonline-ads\u002Fdigital-marketing-insights-post\u002F",{"_uid":8922,"image":8923,"button":8927,"component":3989},"d3e5f4b4-1c87-4f86-abb3-582f4e3f18b2",{"id":8924,"alt":27,"name":27,"focus":27,"title":27,"source":27,"filename":8925,"copyright":27,"fieldtype":28,"meta_data":8926,"is_external_url":7},17413940,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F510x510\u002F3387b5b530\u002Ffilters_format-webp-_quality-75-1.webp",{},[8928],{"_uid":8929,"icon":27,"link":8930,"size":152,"text":3988,"type":154,"component":155},"03d7df38-8c7e-4033-8c9d-f104f47a1cf0",{"id":27,"url":8931,"linktype":109,"fieldtype":110,"cached_url":8931},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fbusiness-templates\u002Fonline-ads\u002Fbusiness-inspiration-articles-post\u002F",{"type":91,"content":8933},[8934,8936,8940],{"text":8935,"type":95},"Using templated ad designs means you don’t have to create branded banners for your business from scratch. It simplifies your digital marketing ",{"text":8937,"type":95,"marks":8938},"banner design process",[8939],{"type":168},{"text":3819,"type":95},{"type":91,"content":8942},[8943],{"text":8944,"type":95},"With these technical requirements in place, it’s time to move on to the creative requirements for online banner ads.",{"type":160,"attrs":8946,"content":8947},{"level":453},[8948],{"text":8949,"type":95,"marks":8950},"The creative considerations",[8951],{"type":168},{"type":91,"content":8953},[8954],{"text":8955,"type":95},"From a holistic perspective, your banner design elements should be balanced. As we’ve mentioned, the relevant components of a web banner include the logo, an image, text, and the CTA button.",{"type":101,"attrs":8957},{"id":8540,"body":8958},[8959],{"_uid":8960,"emoji":5346,"bgColor":83,"markdown":8961,"component":192},"i-531b03eb-2cfe-460e-bd0a-8c62babe1023","[Your brand’s logo](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-make-a-logo\u002F) should be prominent so that users immediately know which company the message is coming from.",{"type":91,"content":8963},[8964,8966,8970],{"text":8965,"type":95},"The logo shouldn’t be as visually dominant as your CTA or ",{"text":8967,"type":95,"marks":8968},"value proposition",[8969],{"type":168},{"text":8971,"type":95},". The value proposition can consist of a line of text that presents what the consumer has to gain, such as a business promotion.",{"type":91,"content":8973},[8974,8976,8980],{"text":8975,"type":95},"This can be a new service or perhaps the latest feature of your product. Keep this as ",{"text":8977,"type":95,"marks":8978},"short and punchy",[8979],{"type":168},{"text":8981,"type":95}," as possible, as your space is limited. You want to ensure your audience gets the message after quickly looking at the ad.",{"type":101,"attrs":8983},{"id":8540,"body":8984},[8985,9007,9009],{"_uid":8986,"asset":8987,"content":9001,"markdown":9002,"component":9005,"disclaimer":9006,"rightAlign":7},"i-b4b1ae02-ae1f-459d-8ae2-59f46d1a0270",[8988],{"_uid":8989,"asset":8990,"component":187,"description":9000},"80334142-db59-4bda-87cf-f92b5b383dbd",[8991],{"_uid":8992,"asset":8993,"device":185,"component":186},"6422787b-b9d1-4737-8b55-c8e981de8d46",[8994],{"_uid":8995,"image":8996,"imageAlt":51,"component":51},"ea263f15-6153-4b62-aec4-e3eec7d3d670",{"id":8997,"alt":27,"name":27,"focus":27,"title":27,"source":27,"filename":8998,"copyright":27,"fieldtype":28,"meta_data":8999,"is_external_url":7},17413992,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1600x2263\u002Fb90ec55985\u002Fdove-banner-ad-1.jpg",{},"Image source: [Behance](https:\u002F\u002Fwww.behance.net\u002Fgallery\u002F53717097\u002FKey-visual-baby-Dove-soap)","The most dominant element is the **CTA button**, which motivates people to click through to your website to access the value you have to offer.\n\nAgain, concision and impact are the order of the day. Examples include “Learn more,” “Get started,” “Discover how,” etc.\n\nChange the size of your **headline and body copy** to make your text more readable, and ensure the copy is no more than four lines long.\n\nIn terms of the design of the copy, avoid a **thin font weight and cursive fonts** or scripts. We also recommend staying away from making the copy uppercase.\n\nIdeally, your font size shouldn’t be smaller than 10pt. The only exception is if it’s a copyright notice or a disclaimer.\n\nEach element should adhere to the **principle of simplicity**. Your audience will likely only scan the web banner as they consume other content. The more streamlined the web banner, the more likely they’ll get the message and know what to do.\n\n` `",[9003],{"_uid":9004,"markdown":9001,"component":2623},"9723357b-0421-4714-83ff-724c10589c5d","BlogLeftRightImageWithText",[],{"lg":27,"md":27,"sm":27,"xl":27,"xs":27,"xl2":27,"xl3":27,"_uid":9008,"initial":4415,"component":4416,"backgroundColor":4417},"i-ebaf0dc0-7b86-47ee-bd8f-e273f4442e4d",{"_uid":9010,"emoji":27,"bgColor":83,"markdown":9011,"component":192},"i-4da00a97-fd27-4625-ba3b-18f917a10583","The placement of your CTA button is essential as these will increase the CTR. Insert the button after the copy and place it on the lower left or right side, making sure to draw attention to it [using a color contrasting](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcolor-theory\u002F) with the background hues.",{"type":91,"content":9013},[9014],{"text":9015,"type":95},"This placement should be consistent across your various ads to make it easier for users to see.",{"type":91,"content":9017},[9018,9020,9024],{"text":9019,"type":95},"A frequent mistake designers make is disregarding the ",{"text":9021,"type":95,"marks":9022},"visibility of the frame",[9023],{"type":168},{"text":9025,"type":95},". Since people’s eyes automatically go to the subject within a frame, it’s crucial to have a frame that stands out. Make sure the graphics extend to the box’s edges. If you have a white banner background, considering including a 1px gray border around the ad image.",{"type":101,"attrs":9027},{"id":8540,"body":9028},[9029],{"_uid":9030,"emoji":27,"bgColor":83,"markdown":9031,"component":192},"i-5a888247-c6bf-4b4d-a3ce-b26b8148ccf0","While static web banners are an option, [animated web banner ads](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-make-a-promotional-video\u002F) often perform much better. A simple **5-second animation** will do wonders to grab viewers’ attention. Ensure your animated banners only loop three times and place the CTA in the last frame.",{"type":91,"content":9033},[9034,9039,9043],{"text":9035,"type":95,"marks":9036},"It should also come as no surprise that your ",[9037],{"type":424,"attrs":9038},{"color":426},{"text":9040,"type":95,"marks":9041},"color selections",[9042],{"type":168},{"text":9044,"type":95,"marks":9045}," will play a significant role in the effectiveness of the ad. The general guideline is to create a web banner with color combinations that complement the website's colors but not to the point where it fails to stand out. d",[9046],{"type":424,"attrs":9047},{"color":426},{"type":101,"attrs":9049},{"id":8540,"body":9050},[9051],{"_uid":9052,"emoji":27,"bgColor":83,"markdown":9053,"component":192},"i-27e800c5-59ce-428e-82f9-66a63a4322ef","Try to [evoke some urgency](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcolor-psychology\u002F) by integrating a color palette with warm, contrasting colors—the more vibrant and dynamic, the more your audience will sit up and take notice.",{"type":91,"content":9055},[9056,9058,9062],{"text":9057,"type":95},"Lastly, let’s talk about ",{"text":9059,"type":95,"marks":9060},"image selection",[9061],{"type":168},{"text":9063,"type":95},". The images you select must make sense in the context of your message. And if you don’t have access to a professional photographer or designer, you can always use stock photos or banner design stock illustrations.",{"type":91,"content":9065},[9066,9068,9075],{"text":9067,"type":95},"Linearity Curve has a ",{"text":9069,"type":95,"marks":9070},"built-in Unsplash Library",[9071,9074],{"type":358,"attrs":9072},{"href":9073,"uuid":26,"anchor":26,"target":361,"linktype":109},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Fcurve\u002Fmac\u002Fuser-guide\u002Flibraries\u002Funsplash-curve",{"type":3679},{"text":9076,"type":95}," with a million royalty-free stock images for you to use and manipulate.",{"type":101,"attrs":9078},{"id":8540,"body":9079},[9080],{"_uid":9081,"title":146,"button":9082,"component":156,"description":157,"backgroundColor":158},"i-50f81964-9f26-45c7-be70-d0573895f65e",[9083],{"_uid":9084,"icon":27,"link":9085,"size":152,"text":153,"type":154,"component":155},"5670e243-107f-410c-a6d7-148890f928ac",{"id":27,"url":151,"linktype":109,"fieldtype":110,"cached_url":151},{"type":91,"content":9087},[9088,9090,9094],{"text":9089,"type":95},"What may surprise you is that images are ",{"text":9091,"type":95,"marks":9092},"not always necessary",[9093],{"type":168},{"text":9095,"type":95},". Depending on the brand and message, compelling copy accompanied by appealing typography can accomplish much. ",{"type":91,"content":9097},[9098,9100,9104],{"text":9099,"type":95},"Don’t limit yourself to what other brands are doing. Think carefully about what you want to communicate and how best to do this for ",{"text":9101,"type":95,"marks":9102},"your brand and audience",[9103],{"type":168},{"text":3819,"type":95},{"type":91,"content":9106},[9107],{"text":9108,"type":95},"Finally, consistency is vital. Your web banners must predictably reflect your brand's nature, meaning the advert must fit your branding and the landing page it directs people to.",{"type":160,"attrs":9110,"content":9111},{"level":162},[9112],{"text":9113,"type":95,"marks":9114},"Going above and beyond with your web banner design",[9115],{"type":168},{"type":91,"content":9117},[9118],{"text":9119,"type":95},"Once you’ve mastered the basics of web banner design, it’s time to enter the big leagues by upping your creativity for even more impressive results. Here’s some banner design inspiration to create premium quality banners that perform better.",{"type":160,"attrs":9121,"content":9122},{"level":453},[9123],{"text":9124,"type":95,"marks":9125},"Add imaginative imagery",[9126],{"type":168},{"type":91,"content":9128},[9129],{"text":9130,"type":95},"The most effective artistic principle is “show, don’t tell.” And in this regard, the right image can do much of the talking for you.",{"type":101,"attrs":9132},{"id":8540,"body":9133},[9134,9155,9157],{"_uid":9135,"asset":9136,"content":9150,"markdown":9151,"component":9005,"disclaimer":9154,"rightAlign":41},"i-e67f382b-92fd-4a43-bcbb-51bd7e8bb99d",[9137],{"_uid":9138,"asset":9139,"component":187,"description":9149},"08a950c3-da1b-4b12-beb5-023ec0fc8d34",[9140],{"_uid":9141,"asset":9142,"device":185,"component":186},"ab676914-dcb1-4656-847a-f989a2b1302a",[9143],{"_uid":9144,"image":9145,"imageAlt":51,"component":51},"496cb465-1e9b-4780-ba07-328d5e5f94a2",{"id":9146,"alt":27,"name":27,"focus":27,"title":27,"source":27,"filename":9147,"copyright":27,"fieldtype":28,"meta_data":9148,"is_external_url":7},17414062,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F875x1200\u002F3644f35e2a\u002Ftimeout-banner-ad.jpg",{},"Image source: [Adforum](https:\u002F\u002Fwww.adforum.com\u002Fcreative-work\u002Fad\u002Fplayer\u002F34613724\u002Fshare-a-table\u002Ftimeout)","If you’re promoting a new menu at your restaurant, a creative, high-resolution photo of the food will reach your audience much quicker than text stating you’re offering novel dishes.\n\nThe more captivating the image, the more easily your web banner can be consumed. What’s even better is that you can alter your images, whether they’re photos or illustrations.",[9152],{"_uid":9153,"markdown":9001,"component":2623},"8de6a3a9-d66a-46e9-a7e5-acf24033255b",[],{"lg":27,"md":27,"sm":27,"xl":27,"xs":27,"xl2":27,"xl3":27,"_uid":9156,"initial":4415,"component":4416,"backgroundColor":4417},"i-418a7010-33f8-49f7-b3be-16f4e1636a9e",{"_uid":9158,"emoji":27,"bgColor":83,"markdown":9159,"component":192},"i-6194f28a-4255-4d67-adef-fb058144463f","You can customize, manipulate, or enhance the image with photo effects to create a distinctive look and feel that creatively communicates your brand.",{"type":91,"content":9161},[9162],{"text":9163,"type":95},"Play around with making the image sharper, brighter, or even adding some blur? Bring it to life using distortions, filters, or a glitch effect.",{"type":91,"content":9165},[9166],{"text":9167,"type":95},"Another strategy is to create a photo collage rather than settling on one image. Naturally, this also depends on whether the size you’re going for allows this, but for lifestyle brands, this is a powerful way to evoke memories and emotions.",{"type":91,"content":9169},[9170,9172,9176],{"text":9171,"type":95},"Also, don’t be hemmed in by standard imagery. Experiment with colorful shapes, lines, gradients, and textures to create ",{"text":9173,"type":95,"marks":9174},"abstract web banners",[9175],{"type":168},{"text":9177,"type":95}," that draw the eye. To see what this might look like, use an abstract design template.",{"type":101,"attrs":9179},{"id":8540,"body":9180},[9181],{"_uid":9182,"cards":9183,"component":4001},"i-6c91287b-4988-4ade-ba00-4df41d336d44",[9184,9196],{"_uid":9185,"image":9186,"button":9190,"component":3989},"a565b179-face-4c1d-b9de-2e28ddbbb02a",{"id":9187,"alt":27,"name":27,"focus":27,"title":27,"source":27,"filename":9188,"copyright":27,"fieldtype":28,"meta_data":9189,"is_external_url":7},17414091,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F408x510\u002F914bad7fda\u002Ffilters_format-webp-_quality-75-2.webp",{},[9191],{"_uid":9192,"icon":27,"link":9193,"size":152,"text":9195,"type":154,"component":155},"98f7f55c-8eed-46c8-ab15-0588e26ff8e3",{"id":27,"url":9194,"linktype":109,"fieldtype":110,"cached_url":9194},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fbusiness-templates\u002Fonline-ads\u002Fblue-yellow-doodle-instagram\u002F","Get this template\n\n",{"_uid":9197,"image":9198,"button":9202,"component":3989},"7d43b2c3-40cf-4603-9cd3-bbe4e8ed2bb7",{"id":9199,"alt":27,"name":27,"focus":27,"title":27,"source":27,"filename":9200,"copyright":27,"fieldtype":28,"meta_data":9201,"is_external_url":7},17414092,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F287x510\u002F20c3365944\u002Ffilters_format-webp-_quality-75-3.webp",{},[9203],{"_uid":9204,"icon":27,"link":9205,"size":152,"text":9195,"type":154,"component":155},"224834f1-b413-4864-b488-09f75acfe6c7",{"id":27,"url":9206,"linktype":109,"fieldtype":110,"cached_url":9206},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fbusiness-templates\u002Fonline-ads\u002Fsport-fitness-goals-instagram-story\u002F",{"type":91,"content":9208},[9209,9211,9215],{"text":9210,"type":95},"Sometimes, we get so used to seeing images of products and scenes that we might forget how powerful a",{"text":9212,"type":95,"marks":9213}," personal connection ",[9214],{"type":168},{"text":9216,"type":95},"with a brand can be. To this end, why not create effective banner ads that display the face of your business or brand?",{"type":91,"content":9218},[9219,9221,9225],{"text":9220,"type":95},"This could be an excellent way of getting users to make contact with the ",{"text":9222,"type":95,"marks":9223},"personality behind the brand",[9224],{"type":168},{"text":9226,"type":95},", which is likely to be more memorable.",{"type":160,"attrs":9228,"content":9229},{"level":453},[9230],{"text":9231,"type":95,"marks":9232},"Use effective typography",[9233],{"type":168},{"type":91,"content":9235},[9236],{"text":9237,"type":95},"Consider experimenting with overlaid text blocks. This enhances the readability of the text, especially if you’ve opted for a busier image in the background. Another option is to blur the image so the text stands out more.",{"type":101,"attrs":9239},{"id":8540,"body":9240},[9241],{"_uid":9242,"emoji":27,"bgColor":83,"markdown":9243,"component":192},"i-e9dd58e2-50ce-4817-b47b-277da334bda9","This is another way [animation can be used effectively](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-tips\u002F) to bring your message to the fore without sacrificing visual interest. For example, you can set your text to appear after an eye-catching illustration to highlight the CTA.",{"type":91,"content":9245},[9246],{"text":9247,"type":95},"The imagery must ultimately support the text, especially the CTA button.",{"type":91,"content":9249},[9250],{"text":9251,"type":95},"You can also make the text more engaging by utilizing impactful fonts. Try something a little different to give your banner more personality. And, just as with imagery, you can add some artistic flair to the text with text effects. There are several platforms out there that offer this service.",{"type":101,"attrs":9253},{"id":8540,"body":9254},[9255],{"_uid":9256,"asset":9257,"component":187,"description":9267},"i-667cdcf0-5d8e-46b5-b3cd-c0ae2b576937",[9258],{"_uid":9259,"asset":9260,"device":185,"component":186},"1675dc51-748d-49be-b61f-2211178a8cdb",[9261],{"_uid":9262,"image":9263,"imageAlt":51,"component":51},"0323f853-44a8-4526-ae79-078f39af07e8",{"id":9264,"alt":27,"name":27,"focus":27,"title":27,"source":27,"filename":9265,"copyright":27,"fieldtype":28,"meta_data":9266,"is_external_url":7},17414149,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F500x500\u002F5539ff3568\u002Ftrident-banner-ad.webp",{},"Image source: [Conversion Sciences](https:\u002F\u002Fconversionsciences.com\u002F20-compelling-examples-of-persuasive-copy-in-online-advertising\u002F)",{"type":91,"content":9269},[9270,9272,9279],{"text":9271,"type":95},"And as long as we're breaking with convention, why not opt for a more creative design? For example, you can layer a small type over a more significant type or place the text design over ",{"text":9273,"type":95,"marks":9274},"background images",[9275,9278],{"type":358,"attrs":9276},{"href":9277,"uuid":26,"anchor":26,"target":361,"linktype":109},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-draw-a-background\u002F",{"type":3679},{"text":9280,"type":95},". This works particularly well for sports and entertainment brands.",{"type":91,"content":9282},[9283],{"text":9284,"type":95},"Finally, consider adding an interesting quote that captures the message you want to convey. You can make it more visually appealing by using an unusual font or combining it with a powerful image.",{"type":160,"attrs":9286,"content":9287},{"level":453},[9288],{"text":9289,"type":95,"marks":9290},"Get creative with the design",[9291],{"type":168},{"type":91,"content":9293},[9294],{"text":9295,"type":95},"While simplicity is the rule of thumb for designing web banners, this certainly doesn’t mean you have to be boring. Here are some ideas for changing things up.",{"type":101,"attrs":9297},{"id":8540,"body":9298},[9299,9321,9323],{"_uid":9300,"asset":9301,"content":9315,"markdown":9316,"component":9005,"disclaimer":9320,"rightAlign":7},"i-625674ad-04c8-498d-a8a9-b3d1894da811",[9302],{"_uid":9303,"asset":9304,"component":187,"description":9314},"bcf6b987-c6ab-444e-81ae-9aeee49419d5",[9305],{"_uid":9306,"asset":9307,"device":185,"component":186},"5384dbcc-4231-44ba-8211-a296d99fa64e",[9308],{"_uid":9309,"image":9310,"imageAlt":51,"component":51},"55eae21b-829f-4732-bd3b-c736f324a0c2",{"id":9311,"alt":27,"name":27,"focus":27,"title":27,"source":27,"filename":9312,"copyright":27,"fieldtype":28,"meta_data":9313,"is_external_url":7},17414161,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1555x2200\u002F622dec830e\u002Fvaseline-banner-ad.jpg",{},"Image source: [Ads of the World](https:\u002F\u002Fadsoftheworld.com\u002Fmedia\u002Fprint\u002Fvaseline_the_cracked_paintings_1)","Whether you’re working with a square web banner, a geometric banner with triangles, or a [vector illustration](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fwhat-is-vector-art\u002F) banner design, consider layering the various components creatively. \n\nJust because you have distinctive elements doesn’t mean you can’t integrate them in unconventional ways.\n\nAnother effective strategy is to go [minimalist all the way](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fminimalist-design\u002F).\n\nSometimes, stripping the banner ad design down to its bare essentials can have the most significant impact, so don’t be scared to do away with components you don’t have a use for.\n\nFor example, on a realtor website design, you may decide that you don’t need any copy other than the CTA plus the image of the property for sale.\n\nEither way, your only true task master when creating a banner for advertising is whether it communicates the **core message**, so don’t include unnecessary clutter just for the sake of it.\n\nConsider using [vector icons](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Ficon-design\u002F) over complex images. Icons communicate concepts quickly and work well to create consistency across your marketing material. You can customize them and integrate flat-color icons into your background images.",[9317],{"_uid":9318,"markdown":9319,"component":2623},"ac7ca63e-4de4-49fd-ab73-f2aa9ede26da","Whether you’re working with a square web banner, a geometric banner with triangles, or a \\[vector illustration\\](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fwhat-is-vector-art\u002F) banner design, consider layering the various components creatively. \n\nJust because you have distinctive elements doesn’t mean you can’t integrate them in unconventional ways.\n\nAnother effective strategy is to go \\[minimalist all the way\\](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fminimalist-design\u002F).\n\nSometimes, stripping the banner ad design down to its bare essentials can have the most significant impact, so don’t be scared to do away with components you don’t have a use for.\n\nFor example, on a realtor website design, you may decide that you don’t need any copy other than the CTA plus the image of the property for sale.\n\nEither way, your only true task master when creating a banner for advertising is whether it communicates the **core message**, so don’t include unnecessary clutter just for the sake of it.\n\nConsider using \\[vector icons\\](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Ficon-design\u002F) over complex images. Icons communicate concepts quickly and work well to create consistency across your marketing material. You can customize them and integrate flat-color icons into your background images.",[],{"lg":27,"md":27,"sm":27,"xl":27,"xs":27,"xl2":27,"xl3":27,"_uid":9322,"initial":4415,"component":4416,"backgroundColor":4417},"i-93c8bd67-3f13-4c43-900b-71c3ecc9e628",{"_uid":9324,"asset":9325,"content":9339,"markdown":9340,"component":9005,"disclaimer":9343,"rightAlign":7},"i-d09d92ac-2ec6-45fa-b7df-4420ed61b5bb",[9326],{"_uid":9327,"asset":9328,"component":187,"description":9338},"6e0c81b6-c6ec-4cd9-9182-6b0b3dce8465",[9329],{"_uid":9330,"asset":9331,"device":185,"component":186},"6165f5bb-dfd6-4bb8-bb30-b0954d3e08c0",[9332],{"_uid":9333,"image":9334,"imageAlt":51,"component":51},"63d5b6ae-d488-4e13-ad97-10b5e2dceccd",{"id":9335,"alt":27,"name":27,"focus":27,"title":27,"source":27,"filename":9336,"copyright":27,"fieldtype":28,"meta_data":9337,"is_external_url":7},17414190,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F2400x2738\u002F08c2c5c9ff\u002Fairbnb-banner-ad.png",{},"Image source: [Behance](https:\u002F\u002Fwww.behance.net\u002Fgallery\u002F46040553\u002FAirBnB-banner-ads)","Don’t underestimate the power of a simple branded web banner, especially if your goal is **brand awareness**.\n\nThere’s nothing wrong with an advert that communicates the brand and what it stands for.\n\nPlay around with company images of events and leverage some of the above creative techniques to tell the company story more unconventionally.",[9341],{"_uid":9342,"markdown":9339,"component":2623},"02695967-3b5e-49cb-887f-ae2a7f7e6229",[],{"type":160,"attrs":9345,"content":9346},{"level":162},[9347],{"text":9348,"type":95,"marks":9349},"3 web banner examples",[9350],{"type":168},{"type":91,"content":9352},[9353],{"text":9354,"type":95},"Let’s see examples of how other brands have applied the above principles to create clickable web banners.",{"type":160,"attrs":9356,"content":9357},{"level":453},[9358],{"text":9359,"type":95,"marks":9360},"Example 1: Under Armour",[9361],{"type":168},{"type":101,"attrs":9363},{"id":8540,"body":9364},[9365],{"_uid":9366,"asset":9367,"content":9381,"markdown":9382,"component":9005,"disclaimer":9392,"rightAlign":7},"i-093bd8e7-d18c-4e42-80a6-36e7591e3b76",[9368],{"_uid":9369,"asset":9370,"component":187,"description":9380},"4edd04f3-57b2-452c-8180-8145af40be12",[9371],{"_uid":9372,"asset":9373,"device":185,"component":186},"d06e713d-6d71-429d-bf67-5cbf50bbdaeb",[9374],{"_uid":9375,"image":9376,"imageAlt":51,"component":51},"dc47a03d-1b86-48e1-94c9-cb5efce19f26",{"id":9377,"alt":27,"name":27,"focus":27,"title":27,"source":27,"filename":9378,"copyright":27,"fieldtype":28,"meta_data":9379,"is_external_url":7},17414211,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F684x960\u002F81aba09fff\u002Funder-armour-banner-ad.webp",{},"Image source: [Make it Bloom](https:\u002F\u002Fwww.makeitbloom.com\u002Fblog\u002F14-design-best-practices-for-display-ads-2020-examples\u002F)","Under Armour’s logo is prominently displayed. In fact, it’s bigger than the CTA, which is quite unusual. This indicates that one of the primary goals of this web banner is to raise brand awareness.\n\nThe image is another dominant factor that works well because it shows their brand ambassador, basketball player Steve Curry, wearing the product. This gives the brand and product much more legitimacy.\n\nAt the bottom, we have the CTA button, which includes their web address. While this is a more traditional web banner, it effectively balances all the elements.",[9383,9386,9389],{"_uid":9384,"markdown":9385,"component":2623},"f7d641ec-2981-4920-810b-1c5c746a39ac","Under Armour’s logo is prominently displayed. In fact, it’s bigger than the CTA, which is quite unusual. This indicates that one of the primary goals of this web banner is to raise brand awareness.",{"_uid":9387,"emoji":27,"bgColor":83,"markdown":9388,"component":192},"3149ea95-c78f-4bc6-a9f9-00026137d61c","The short and punchy copy conveys the overarching message that their sports shoes make you a better player by giving you more control on the court.",{"_uid":9390,"markdown":9391,"component":2623},"367d426e-46af-40e5-93b1-864935ea3deb","The image is another dominant factor that works well because it shows their brand ambassador, basketball player Steve Curry, wearing the product. This gives the brand and product much more legitimacy.\n\nAt the bottom, we have the CTA button, which includes their web address. While this is a more traditional web banner, it effectively balances all the elements.",[],{"type":160,"attrs":9394,"content":9395},{"level":453},[9396],{"text":9397,"type":95,"marks":9398},"Example 2: Adobe",[9399],{"type":168},{"type":101,"attrs":9401},{"id":8540,"body":9402},[9403],{"_uid":9404,"asset":9405,"content":9418,"markdown":9419,"component":9005,"disclaimer":9429,"rightAlign":7},"i-156ad365-abb8-440e-8572-41fc1add9b68",[9406],{"_uid":9407,"asset":9408,"component":187,"description":27},"594a9133-66d5-466b-a211-66c17999e579",[9409],{"_uid":9410,"asset":9411,"device":185,"component":186},"21072e44-363f-4fa5-acda-939eb0c00fff",[9412],{"_uid":9413,"image":9414,"imageAlt":51,"component":51},"1f6c4546-90e6-420f-9c45-5c07f34d55c0",{"id":9415,"alt":27,"name":27,"focus":27,"title":27,"source":27,"filename":9416,"copyright":27,"fieldtype":28,"meta_data":9417,"is_external_url":7},17414238,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F600x505\u002Fe0516f0cff\u002Facrobat-ad.png",{},"What makes this web banner so impactful is its minimalism. Rather than overcomplicating matters, Adobe opted for a simple, witty message that gets straight to the point: \"Acrobat's got it.\"\n\nThe brand logo sits in the bottom-left corner. It’s prominent enough to be noticed because there’s a striking contrast between the brand’s red background color and the logo’s flat white hue.\n\nThe central message draws our attention to the CTA button, which offers a value proposition: you can try the software for free.\n\nThis shows that you don’t need complex layouts and that your design decisions must always be motivated by the core message.",[9420,9423,9426],{"_uid":9421,"markdown":9422,"component":2623},"c9ae5575-129e-4539-8c78-87891e4f679c","  \nWhat makes this web banner so impactful is its minimalism. Rather than overcomplicating matters, Adobe opted for a simple, witty message that gets straight to the point: \"Acrobat's got it.\"",{"_uid":9424,"emoji":27,"bgColor":83,"markdown":9425,"component":192},"9ee490e0-b894-480f-977c-ce18dead4332","The message is accompanied by a simplified representation of what Adobe Acrobat software can do: e-signatures on your mobile phone.",{"_uid":9427,"markdown":9428,"component":2623},"eb6010f6-7b19-4584-af58-35b11bfd3de2","The brand logo sits in the bottom-left corner. It’s prominent enough to be noticed because there’s a striking contrast between the brand’s red background color and the logo’s flat white hue.\n\nThe central message draws our attention to the CTA button, which offers a value proposition: you can try the software for free.\n\nThis shows that you don’t need complex layouts and that your design decisions must always be motivated by the core message.",[],{"type":160,"attrs":9431,"content":9432},{"level":453},[9433],{"text":9434,"type":95,"marks":9435},"Example 3: Mrs. Meyer’s",[9436],{"type":168},{"type":101,"attrs":9438},{"id":8540,"body":9439},[9440],{"_uid":9441,"asset":9442,"content":9455,"markdown":9456,"component":9005,"disclaimer":9459,"rightAlign":41},"i-35a987da-b42e-4f4f-8899-051181400155",[9443],{"_uid":9444,"asset":9445,"component":187,"description":27},"e06b5839-5711-4429-9fd1-e1573f9c0f25",[9446],{"_uid":9447,"asset":9448,"device":185,"component":186},"7fdf76a9-e4bf-4ed1-9f07-fe1c3efb0092",[9449],{"_uid":9450,"image":9451,"imageAlt":51,"component":51},"b87555b0-2953-429c-a381-96a6b7c6f2c0",{"id":9452,"alt":27,"name":27,"focus":27,"title":27,"source":27,"filename":9453,"copyright":27,"fieldtype":28,"meta_data":9454,"is_external_url":7},17414245,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F410x410\u002Fe24a6274c9\u002Fmeyers-ad.png",{},"This cleaning product brand has taken a completely different approach by using a playful and whimsical illustration to display its limited-edition hand soap. The core message is showcased in large text, making it instantly visible. It also contrasts with the soft pink background, making it stand out even more.\n\nThe brand logo features on the product illustration at the center of the frame. At the bottom, the CTA stands out thanks to the white text on the dark red background, creating an impactful contrast.\n\nThe crafted illustration, classic lines, and limited color palette capture the brand's tone.",[9457],{"_uid":9458,"markdown":9455,"component":2623},"90c8c09f-f796-4398-8559-b8e213c7c495",[],{"type":160,"attrs":9461,"content":9462},{"level":162},[9463],{"text":9464,"type":95,"marks":9465},"Crafting captivating web banners",[9466],{"type":168},{"type":91,"content":9468},[9469],{"text":9470,"type":95},"Ready to create eye-popping web banners that capture views and clicks? You need the right design tools to build web banners quickly and easily.",{"type":101,"attrs":9472},{"id":8540,"body":9473},[9474],{"_uid":9475,"emoji":27,"bgColor":83,"markdown":9476,"component":192},"i-34f995d8-122f-47ef-b876-30cf514d4568","[Linearity Curve](https:\u002F\u002Fwww.linearity.io\u002Fcurve\u002F) and [Linearity Move](https:\u002F\u002Fwww.linearity.io\u002Fmove\u002F), our seamlessly integrated software suite, empower you can quickly whip up attention-grabbing web banners.",{"type":91,"content":9478},[9479,9481,9488],{"text":9480,"type":95},"Linearity’s platform excels at creating online ads with our extensive library of various industry-standard templates. 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Mobile game ads have become a popular medium for advertisers to market their products and services. However, creating effective mobile game ads requires strategic thinking and understanding of the target audience. Here are some tips to help you create compelling and engaging mobile game ads.",{"type":91,"content":11840},[11841],{"text":11842,"type":95},"Firstly, it is essential to know your target audience. Understanding their demographics, interests, and preferences will allow you to tailor your mobile game ads to their specific needs. Conduct market research and analyze user data to identify your target audience and their gaming habits. By this means, you can identify the best approach and message to resonate with them.",{"type":91,"content":11844},[11845],{"text":11846,"type":95},"Next, focus on creating visually appealing and attention-grabbing mobile game ads. In a world filled with distractions, it is crucial to captivate the audience within seconds. Utilize vibrant colors, eye-catching visuals, and animations to draw the viewers' attention and make them curious about your ad. Incorporate elements of gamification within the ad itself to make it interactive and engaging.",{"type":91,"content":11848},[11849],{"text":11850,"type":95},"Moreover, keep your mobile game ads short and concise. Mobile users have limited attention spans, so it is important to convey your message quickly and effectively. Ensure that the ad's content is clear, and the key selling points are highlighted. Avoid excessive text or complex messages that may confuse or deter the audience. Remember, simplicity is key.",{"type":91,"content":11852},[11853],{"text":11854,"type":95},"Another factor to consider is the relevance of your mobile game ads. Ads that seamlessly integrate with the gaming experience are more likely to resonate with the audience and elicit a positive response. 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Track key metrics such as click-through rates, conversions, and user engagement. Take note of what works and what doesn't, and make necessary adjustments based on the data. Experiment with various ad formats, placements, and targeting strategies to optimize your campaigns and achieve better results.",{"type":91,"content":11893},[11894],{"text":11895,"type":95},"In conclusion, creating effective mobile game ads requires careful planning, creativity, and an understanding of the target audience. By knowing your audience, utilizing attention-grabbing visuals, keeping the ads short and concise, ensuring relevance and context, and analyzing performance metrics, you can create mobile game ads that successfully engage and convert users. With the mobile gaming industry continuously growing, advertisers must stay ahead of the curve and deliver captivating ads that resonate with players.",{"type":101,"attrs":11897},{"id":11857,"body":11898},[11899],{"_uid":11900,"title":146,"button":11901,"component":156,"description":157,"backgroundColor":158},"i-0a093a3b-42be-4147-a26a-3e5c2ccfd251",[11902],{"_uid":11903,"icon":27,"link":11904,"size":152,"text":153,"type":154,"component":155},"129d82d1-4a3b-4f7b-ae31-d20fb5a334d1",{"id":27,"url":151,"linktype":109,"fieldtype":110,"cached_url":151},{"type":160,"attrs":11906,"content":11907},{"level":162},[11908],{"text":11909,"type":95,"marks":11910},"- Brief overview of the importance of mobile game ads in the gaming industry",[11911],{"type":168},{"type":91,"content":11913},[11914],{"text":11915,"type":95},"Mobile game ads play a crucial role in the gaming industry, serving as a significant revenue stream for app developers and a powerful tool for advertisers to increase brand reach. 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They are designed to promote mobile games to a specific target audience and generate revenue. These ads serve as a means to attract potential players and encourage them to download and engage with the game.",{"type":91,"content":11960},[11961],{"text":11962,"type":95},"The purpose of mobile game ads in mobile game marketing is to increase brand awareness, drive user acquisition, and ultimately monetize the game. These ads help developers and publishers reach their target audience by utilizing various targeting options such as demographics, interests, and location. By tailoring their ads to specific user segments, they can effectively reach the right people who are more likely to be interested in the game.",{"type":91,"content":11964},[11965],{"text":11966,"type":95},"Mobile game ads also generate revenue for developers and publishers through various monetization models such as in-app purchases, subscriptions, and advertising. In-app ads, particularly in-game ads, are a popular form of mobile game advertising. These ads can be integrated seamlessly into the gameplay experience, offering a non-intrusive way to display advertisements while still providing an enjoyable gaming experience for the players.",{"type":101,"attrs":11968},{"id":11857,"body":11969},[11970],{"_uid":11971,"image":11972,"title":7761,"button":11974,"component":7767},"i-f4d723b2-db8c-4b5a-99b5-da7357a12875",{"id":7758,"alt":27,"name":27,"focus":27,"title":27,"source":27,"filename":7759,"copyright":27,"fieldtype":28,"meta_data":11973,"is_external_url":7},{},[11975],{"_uid":11976,"icon":27,"link":11977,"size":152,"text":7766,"type":154,"component":155},"ddd1f499-d6ca-40e4-8ed8-b9565e2be114",{"id":27,"url":151,"linktype":109,"fieldtype":110,"cached_url":151},{"type":91,"content":11979},[11980],{"text":11981,"type":95},"Additionally, social media ads and mobile ad networks are other types of mobile game ads that help game developers and publishers reach a wider audience. Social media ads enable targeted advertising on platforms such as Facebook and Instagram, leveraging the large user base and precise targeting capabilities of these platforms. Mobile ad networks, on the other hand, connect developers and publishers with a network of advertisers, offering a wider range of ad formats and higher ad visibility to maximize revenue potential.",{"type":91,"content":11983},[11984],{"text":11985,"type":95},"In conclusion, mobile game ads serve as powerful marketing tools that help game developers and publishers reach their target audience, generate revenue, and create successful mobile game experiences. By understanding the concept and types of mobile game ads, developers and publishers can effectively promote their games and achieve their marketing objectives.",{"type":160,"attrs":11987,"content":11988},{"level":453},[11989],{"text":11990,"type":95,"marks":11991},"Definition of mobile game ads",[11992],{"type":168},{"type":91,"content":11994},[11995],{"text":11996,"type":95},"Mobile game ads refer to advertisements specifically designed and implemented within mobile games, with the primary purpose of promoting and marketing the game itself. These ads are a fundamental component of the overall mobile game marketing strategy, as they target a captive audience of users who are already engaged with similar gaming content.",{"type":91,"content":11998},[11999],{"text":12000,"type":95},"The main purpose of mobile game ads is to drive user downloads and generate revenue for the game developer. By strategically placing ads within the gameplay experience, developers can create opportunities for users to discover and engage with new mobile games. This helps to increase the number of downloads, which directly impacts the game's popularity and success.",{"type":91,"content":12002},[12003],{"text":12004,"type":95},"There are several types of mobile game ads that developers can utilize. One common type is interstitial ads, which are full-screen ads that appear between gameplay levels or during natural breaks in the game. Another type is rewarded ads, where users can choose to watch a video advertisement in exchange for in-game rewards or virtual currency. Additionally, developers can also implement banner ads, which are small, static or animated advertisements displayed at the top or bottom of the game screen.",{"type":91,"content":12006},[12007],{"text":12008,"type":95},"Overall, mobile game ads play a crucial role in the mobile game marketing strategy by attracting potential users, boosting downloads, and generating revenue for developers. Through the effective use of different types of ads, game developers can maximize their game's exposure and drive its success in the competitive mobile gaming market.",{"type":160,"attrs":12010,"content":12011},{"level":453},[12012],{"text":12013,"type":95,"marks":12014},"Types of mobile game ads (video ads, banner ads, interstitial ads, rewarded video ads)",[12015],{"type":168},{"type":91,"content":12017},[12018],{"text":12019,"type":95},"Mobile game ads come in various forms, each with its own features and characteristics.",{"type":91,"content":12021},[12022],{"text":12023,"type":95},"First, video ads are a common type of mobile game ads. These ads typically play before, during, or after the gameplay. They can be skippable or non-skippable, with the option to watch the full ad or a shortened version. Video ads are effective in showcasing the gameplay or promoting other games or products, giving players a visual preview.",{"type":91,"content":12025},[12026],{"text":12027,"type":95},"Second, banner ads are small, rectangular ads that appear at the top, bottom, or sides of the game screen. They are less intrusive and typically less attention-grabbing compared to video ads. Banner ads usually contain static images or short text, providing a persistent presence while not disrupting the overall gameplay experience.",{"type":91,"content":12029},[12030],{"text":12031,"type":95},"Third, interstitial ads are fullscreen ads that appear in between game levels or during natural breaks in gameplay. They are highly noticeable and can include various content types, such as images, videos, or interactive elements. Interstitial ads are designed to captivate the player's attention, but they may interrupt the flow of the game.",{"type":91,"content":12033},[12034],{"text":12035,"type":95},"Lastly, rewarded video ads offer players in-game rewards, such as extra lives or virtual currency, in exchange for watching a video ad. These ads are highly engaging as they provide tangible benefits to the player. Rewarded video ads motivate players to voluntarily watch the ads, leading to increased viewer engagement and longer gameplay sessions.",{"type":91,"content":12037},[12038],{"text":12039,"type":95},"In conclusion, mobile game ads encompass various types, including video ads, banner ads, interstitial ads, and rewarded video ads. Each ad type has distinct features and characteristics, catering to different advertising objectives and player experiences.",{"type":101,"attrs":12041},{"id":11857,"body":12042},[12043],{"_uid":12044,"asset":12045,"component":187,"description":12055},"i-1120d723-81af-4a80-a767-1b8c715d1dcf",[12046],{"_uid":12047,"asset":12048,"device":185,"component":186},"4e4f98c7-78bb-4c8c-9d09-14808de22b34",[12049],{"_uid":12050,"image":12051,"imageAlt":51,"component":51},"dcf2cf7f-d8b2-4a5b-9a05-00bfed36034b",{"id":12052,"alt":27,"name":27,"focus":27,"title":27,"source":27,"filename":12053,"copyright":27,"fieldtype":28,"meta_data":12054,"is_external_url":7},17414621,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1600x1067\u002F0ad7eff8aa\u002Fphoto-1631270315847-f418bde47ca6.jpeg",{},"Photo by [Julian Hochgesang](https:\u002F\u002Funsplash.com\u002F@julianhochgesang) \u002F [Unsplash](https:\u002F\u002Funsplash.com\u002F?utm_source=ghost&utm_medium=referral&utm_campaign=api-credit)",{"type":160,"attrs":12057,"content":12058},{"level":162},[12059],{"text":12060,"type":95,"marks":12061},"Factors Influencing Mobile Game Ads",[12062],{"type":168},{"type":91,"content":12064},[12065],{"text":12066,"type":95},"Mobile game ads have become an integral part of the gaming industry, generating substantial revenue for both game developers and advertisers. However, the success of these ads depends on various factors that influence their effectiveness and reach. In this article, we will explore some of the key elements that determine the impact of mobile game ads, including targeting and personalization, ad format and placement, in-game context, and user engagement. Understanding and leveraging these factors can help game developers and advertisers optimize their ad campaigns, enhance monetization opportunities, and deliver a more enjoyable and relevant experience to users.",{"type":160,"attrs":12068,"content":12069},{"level":453},[12070],{"text":12071,"type":95,"marks":12072},"Importance of captivating visuals and graphics",[12073],{"type":168},{"type":91,"content":12075},[12076],{"text":12077,"type":95},"Captivating visuals and graphics play a crucial role in app store optimization (ASO) for game marketing. When it comes to mobile games, potential users are often swayed by appealing visuals that grab their attention and create a desire to download and play the game. Therefore, it is essential to prioritize the creation of eye-catching app icons and engaging screenshots.",{"type":91,"content":12079},[12080],{"text":12081,"type":95},"The app icon is the first visual element users see when they come across a game in the app store. It should be carefully designed to reflect the essence and gameplay of the game while standing out among the competition. The app icon should be visually appealing, easy to understand, and memorable. A strong app icon can greatly increase the click-through rate and attract more downloads.",{"type":91,"content":12083},[12084],{"text":12085,"type":95},"Similarly, screenshots serve as a window into the game itself. They should highlight the most exciting and visually appealing aspects, giving users a taste of what they can expect. High-quality and captivating screenshots encourage users to explore further and convince them that the game is worth their time and download.",{"type":91,"content":12087},[12088],{"text":12089,"type":95},"To ensure the effectiveness of the visuals and graphics created, A\u002FB testing is crucial. A\u002FB testing involves creating different variations of app icons and screenshots and running simultaneous experiments to determine which ones perform better in terms of click-through rates and conversions. It allows game marketers to gather data-driven insights and make informed decisions on which visuals work best.",{"type":91,"content":12091},[12092],{"text":12093,"type":95},"PickFu, a popular A\u002FB testing platform, can be utilized to gather valuable feedback from a diverse pool of respondents. This tool provides unbiased opinions and preferences, helping game marketers make data-driven decisions on app icon and screenshot designs. The feedback collected can be used to identify potential improvements, make necessary adjustments, and optimize the visuals for maximum impact.",{"type":91,"content":12095},[12096],{"text":12097,"type":95},"In conclusion, captivating visuals and graphics are of utmost importance in ASO for game marketing. App icons and screenshots should be carefully designed to attract users and highlight the most appealing aspects of the game. A\u002FB testing, along with tools like PickFu, allows game marketers to gather valuable feedback and make data-driven decisions to optimize their visuals for increased click-through rates, conversions, and ultimately, successful app store optimization.",{"type":101,"attrs":12099},{"id":11857,"body":12100},[12101],{"_uid":12102,"image":12103,"title":3697,"button":12108,"component":3702,"description":3703},"i-3f6df308-4aa9-4e34-b71b-91c7cee1f53f",[12104],{"_uid":12105,"image":12106,"imageAlt":51,"component":51},"cccfc3a1-3268-45bc-bdf5-22dab5765447",{"id":3694,"alt":27,"name":27,"focus":27,"title":27,"source":27,"filename":3695,"copyright":27,"fieldtype":28,"meta_data":12107,"is_external_url":7},{},[12109],{"_uid":12110,"icon":27,"link":12111,"size":152,"text":153,"type":154,"component":155},"aa2d15d3-7f48-4929-9d60-640b20ab42dd",{"id":27,"url":151,"linktype":109,"fieldtype":110,"cached_url":151},{"type":160,"attrs":12113,"content":12114},{"level":453},[12115],{"text":12116,"type":95,"marks":12117},"Crafting compelling ad copy and calls-to-action",[12118],{"type":168},{"type":91,"content":12120},[12121],{"text":12122,"type":95},"Crafting Compelling Ad Copy and Calls-to-Action",{"type":91,"content":12124},[12125],{"text":12126,"type":95},"In today's saturated advertising landscape, capturing the attention of potential customers has become more challenging than ever. As a result, businesses need to find innovative ways to craft ad copy and calls-to-action that compel viewers to take action. Whether it is a digital banner, a television commercial, or a print ad, the art of writing persuasive copy is a crucial skill for any marketer.",{"type":91,"content":12128},[12129],{"text":12130,"type":95},"One of the key elements of compelling ad copy is understanding the target audience and their pain points. By thoroughly researching and understanding the target demographic, marketers can create copy that resonates with their audience on a personal level. This approach allows them to present a solution to their customers' problems, effectively grabbing their attention and piquing their interest.",{"type":101,"attrs":12132},{"id":11857,"body":12133},[12134],{"_uid":12135,"image":12136,"title":3697,"button":12141,"component":3702,"description":3703},"i-a4ea3f63-e824-494e-82ea-9d652a799525",[12137],{"_uid":12138,"image":12139,"imageAlt":51,"component":51},"973719fc-b2db-46fb-b2e1-21ddd48e3d2d",{"id":3694,"alt":27,"name":27,"focus":27,"title":27,"source":27,"filename":3695,"copyright":27,"fieldtype":28,"meta_data":12140,"is_external_url":7},{},[12142],{"_uid":12143,"icon":27,"link":12144,"size":152,"text":153,"type":154,"component":155},"80a704b7-b7ad-418e-8091-712dc652491b",{"id":27,"url":151,"linktype":109,"fieldtype":110,"cached_url":151},{"type":91,"content":12146},[12147],{"text":12148,"type":95},"An effective ad copy should be concise, clear, and impactful. With the average attention span shrinking, it is crucial to convey the core message succinctly. The ad copy should be free from jargon and complex language, ensuring that it is easily understood, even at a glance.",{"type":91,"content":12150},[12151],{"text":12152,"type":95},"Moreover, it is essential to highlight the unique selling points (USPs) of the product or service being advertised. These USPs must be compelling and differentiated from competitors in the market. By focusing on what sets the brand apart, marketers can create a sense of value and urgency in the customers' minds, increasing the chances of conversions.",{"type":91,"content":12154},[12155],{"text":12156,"type":95},"While crafting the copy, it is equally important to create an attention-grabbing headline or tagline. This is the first thing potential customers see, and it plays a crucial role in piquing their interest. Whether it is through humor, inspiration, or curiosity, a well-crafted headline can serve as a powerful hook, making the viewers want to learn more about the brand or product being advertised.",{"type":91,"content":12158},[12159],{"text":12160,"type":95},"Lastly, an effective call-to-action (CTA) is imperative for converting potential customers into actual buyers. A CTA is a clear instruction or directive that prompts the viewers to take the desired action, such as making a purchase, signing up for a newsletter, or contacting the business. A compelling CTA must be clear, visible, and easily understandable, leaving no room for confusion or hesitation.",{"type":91,"content":12162},[12163],{"text":12164,"type":95},"To enhance the effectiveness of a CTA, marketers can employ techniques such as urgency or scarcity. This could involve using phrases like \"limited time offer,\" \"exclusive deal,\" or \"only a few spots left.\" These techniques create a sense of urgency or fear of missing out (FOMO), motivating potential customers to act swiftly.",{"type":91,"content":12166},[12167],{"text":12168,"type":95},"In conclusion, crafting compelling ad copy and calls-to-action is a skill that requires a deep understanding of the target audience and their pain points. By focusing on concise and impactful messages, highlighting USPs, creating attention-grabbing headlines, and incorporating compelling CTAs, marketers can create ads that engage viewers and drive the desired actions. Effective ad copy and CTAs have the power to cut through the noise and make a lasting impression in a crowded advertising landscape.",{"type":160,"attrs":12170,"content":12171},{"level":162},[12172],{"text":12173,"type":95,"marks":12174},"Best Practices for Mobile Game Advertisements",[12175],{"type":168},{"type":91,"content":12177},[12178],{"text":12179,"type":95},"Mobile gaming has become an incredibly popular pastime, with millions of users downloading and playing games on their smartphones and tablets. With such a large and engaged audience, mobile game developers have turned to advertisements as a way to generate revenue and promote their games. However, with the rise of ad-blockers and the need to maintain a positive user experience, it is crucial for developers to follow best practices for mobile game advertisements.",{"type":91,"content":12181},[12182],{"text":12183,"type":95},"First and foremost, optimizing the user experience is paramount when integrating advertisements into mobile games. The last thing game developers want is for players to become frustrated or annoyed by intrusive ads. One way to achieve this is by carefully selecting the placement and timing of ads. For instance, inserting ads during natural breaks in gameplay, such as between levels or after completing a task, ensures that they do not interrupt gameplay flow. Additionally, utilizing non-intrusive ad formats like banners or native ads can minimize the disruption to the gaming experience.",{"type":91,"content":12185},[12186],{"text":12187,"type":95},"Another best practice is to ensure that the advertisements being displayed are relevant to the target audience. Displaying irrelevant ads can not only be off-putting for players but also result in wasted ad impressions and reduced monetization. By leveraging user data, such as demographics, interests, and gaming preferences, developers can personalize the ad content to make it more appealing and engaging for players. This not only improves the user experience but also increases click-through and conversion rates.",{"type":101,"attrs":12189},{"id":11857,"body":12190},[12191],{"_uid":12192,"asset":12193,"component":187,"description":12203},"i-71dd1838-f3db-4d04-ada3-7b96d91c5d16",[12194],{"_uid":12195,"asset":12196,"device":185,"component":186},"d7184835-2577-4edb-9e15-c23f7c71de51",[12197],{"_uid":12198,"image":12199,"imageAlt":51,"component":51},"bd34c0e6-dcc5-4d12-9492-b40a481e279c",{"id":12200,"alt":27,"name":27,"focus":27,"title":27,"source":27,"filename":12201,"copyright":27,"fieldtype":28,"meta_data":12202,"is_external_url":7},17414645,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1600x1067\u002Fb1b817dc22\u002Fphoto-1639656333010-b6a054423b63.jpeg",{},"Photo by [Pandhuya Niking](https:\u002F\u002Funsplash.com\u002F@dispandu) \u002F [Unsplash](https:\u002F\u002Funsplash.com\u002F?utm_source=ghost&utm_medium=referral&utm_campaign=api-credit)",{"type":91,"content":12205},[12206],{"text":12207,"type":95},"Transparency is also key to ensuring a positive user experience. Developers should clearly communicate to players that ads are a part of the game and how their data will be utilized for personalized advertising. By providing this information upfront, players feel more informed and less likely to view the ads negatively. Developers should also ensure that ads are labeled or differentiated from the actual game content to avoid any confusion.",{"type":91,"content":12209},[12210],{"text":12211,"type":95},"Furthermore, optimizing the performance of mobile game advertisements is crucial. Slow-loading or glitchy ads can ruin the gameplay experience and may discourage players from interacting with future ads or even playing the game itself. Therefore, developers should regularly test their ad implementations, monitor loading times, and ensure that ads do not negatively impact the game's performance.",{"type":91,"content":12213},[12214],{"text":12215,"type":95},"Lastly, it is important to strike a balance between ad frequency and gameplay time. Bombarding users with too many ads can be overwhelming and lead to frustration or ad fatigue. On the other hand, limited ad exposure might result in lower revenue generation. It is essential for developers to find the right balance and consider implementing options for ad removal or premium versions of the game for players who wish to have an ad-free experience.",{"type":91,"content":12217},[12218],{"text":12219,"type":95},"In conclusion, mobile game developers need to follow best practices when integrating advertisements to maintain a positive user experience and maximize revenue. By optimizing placement and timing, ensuring relevance, being transparent, optimizing performance, and balancing ad frequency, developers can strike the right chord between monetization and user satisfaction. Implementing these best practices can help build long-term relationships with players and create a win-win situation for both developers and gamers in the mobile gaming industry.",{"id":12221,"alt":27,"name":27,"focus":27,"title":27,"source":27,"filename":12222,"copyright":27,"fieldtype":28,"meta_data":12223,"is_external_url":7},18932042,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F6596560584\u002Fworkspace-intro_thumbnail.jpg",{},{"id":12225,"filename":12226,"fieldtype":28,"is_external_url":7},18540804,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F83c941b375\u002Fmobile-game-ads.jpg","2024-04-03 21:15","Learn how to create an effective mobile game ad for mobile games and other applications. 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