[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"en\u002Fblog\u002Fvideo-marketing-statistics":3,"en\u002Fsettings-page":4841,"blog-what-to-read-next-section":6751},{"content":4,"full_slug":4837,"id":4838,"name":1658,"path":134,"published_at":4839,"uuid":4840},{"tag":5,"_uid":1649,"image":1650,"title":1658,"author":1659,"widget":1815,"bgColor":47,"content":1817,"noIndex":16,"noFollow":16,"wistiaId":34,"component":1618,"thumbnail":4829,"youtubeId":34,"meta_image":4831,"meta_title":4834,"page_title":34,"description":34,"publishedDate":4835,"hideFromSitemap":16,"meta_description":4836},[6],{"name":7,"created_at":8,"published_at":9,"updated_at":10,"id":11,"uuid":12,"content":13,"slug":1641,"full_slug":1642,"sort_by_date":134,"position":1643,"tag_list":1644,"is_startpage":16,"parent_id":1645,"meta_data":134,"group_id":1646,"first_published_at":1647,"release_id":134,"lang":1636,"path":134,"alternates":1648,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Design resources","2024-08-26T14:09:52.108Z","2025-02-12T14:24:10.265Z","2025-02-12T14:24:10.293Z",540222543,"6e82c4b3-844d-4c3a-a799-56939bc2843d",{"_uid":14,"title":15,"noIndex":16,"noFollow":16,"component":17,"reference":18,"meta_image":1638,"meta_title":34,"page_title":34,"description":1628,"illustration":1640,"hideFromSitemap":16,"meta_description":34},"e44b1a0b-2afa-4abe-a1fe-37c6a104cf23"," Design resources",false,"BlogCategoryOverviewPage",{"name":19,"created_at":20,"published_at":21,"updated_at":22,"id":23,"uuid":24,"content":25,"slug":1629,"full_slug":1630,"sort_by_date":134,"position":1631,"tag_list":1632,"is_startpage":16,"parent_id":1633,"meta_data":134,"group_id":1634,"first_published_at":1635,"release_id":134,"lang":1636,"path":134,"alternates":1637,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Your next career move: motion graphics vs. animation","2024-09-30T06:45:42.528Z","2026-09-05T00:16:24.094Z","2026-09-05T00:16:24.122Z",555448743,"f0ff000f-00e4-4457-ae55-997ca7312e7c",{"tag":26,"_uid":28,"image":29,"title":19,"author":40,"widget":42,"bgColor":47,"content":48,"noIndex":16,"noFollow":16,"wistiaId":34,"component":1618,"thumbnail":1619,"youtubeId":34,"meta_image":1623,"meta_title":1626,"page_title":34,"description":34,"publishedDate":1627,"hideFromSitemap":16,"meta_description":1628},[27,12],"3788f72d-65c4-4ad7-8c18-e17dc82f2b2e","a8e1a7cf-37e0-4551-aea1-db9befd460bb",[30],{"_uid":31,"image":32,"imageAlt":38,"component":39},"62e34335-8a79-43ca-adbb-08db9dd6b080",{"id":33,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":35,"copyright":34,"fieldtype":36,"meta_data":37,"is_external_url":16},17475438,"","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fx\u002F62e79781c4\u002Fmotion-graphics-vs-animation-newblogcover.avif","asset",{},"Linearity","Image",[41],"0f5fe757-eb31-437c-80a1-926f913f8ca3",{"id":43,"alt":44,"name":34,"focus":34,"title":44,"source":34,"filename":45,"copyright":34,"fieldtype":36,"meta_data":46,"is_external_url":16},18932106,"Your next career move: motion graphics vs. animation | Linearity","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F31598723af\u002Fmotion-graphics-vs-animation_widget.png",{},"decor-salmon",[49],{"_uid":50,"content":51,"component":1617},"d1ae1e07-2065-4a2c-b2db-d64c001ad978",{"type":52,"content":53},"doc",[54,60,71,75,97,106,110,146,162,166,174,216,223,254,261,294,300,330,334,341,360,371,381,387,394,404,474,481,485,495,514,523,554,561,569,573,577,584,606,616,622,629,639,645,652,668,681,692,699,714,725,731,738,766,785,795,801,808,816,835,842,852,862,868,875,884,888,896,900,907,921,928,935,945,954,958,968,975,982,998,1002,1006,1013,1095,1102,1112,1160,1171,1178,1188,1195,1199,1216,1220,1231,1238,1242,1252,1259,1269,1275,1282,1286,1296,1308,1312,1318,1325,1333,1337,1344,1410,1416,1475,1496,1506,1513,1540,1547,1557,1569,1578,1590],{"type":55,"content":56},"paragraph",[57],{"text":58,"type":59},"Whether you’re a seasoned player in the creative industry or a savvy business owner interested in elevating your brand's advertising, motion graphics, and animation are techniques you can use to take your practice to the next level.","text",{"type":55,"content":61},[62,64,69],{"text":63,"type":59},"However, before you can do that, it’s important to ",{"text":65,"type":59,"marks":66},"understand the difference",[67],{"type":68},"bold",{"text":70,"type":59}," between each technique. That way, you can pinpoint the method best for you and use it to deliver a killer end product.",{"type":55,"content":72},[73],{"text":74,"type":59},"Ready to get started? Let’s run through the key differences between these two popular types of animation.",{"type":76,"attrs":77},"blok",{"id":78,"body":79},"9d7b30a1-76d0-4568-93c1-ffa19ae4a8b3",[80],{"_uid":81,"title":82,"button":83,"component":94,"description":95,"backgroundColor":96},"i-dcfadd96-037d-4f5d-ad70-ffc0e2a1c84d","Jumpstart your ideas with Linearity Curve\n",[84],{"_uid":85,"icon":34,"link":86,"size":90,"text":91,"type":92,"component":93},"e5e02788-07cf-4d00-8e8a-93084414d9ff",{"id":34,"url":87,"linktype":88,"fieldtype":89,"cached_url":87},"https:\u002F\u002Fwww.linearity.io\u002Fget-started","url","multilink","medium","Get Started","whiteFill","BaseButton","BlogComponentCta","Take your designs to the next level.\n\n","orange",{"type":98,"attrs":99,"content":101},"heading",{"level":100},2,[102],{"text":103,"type":59,"marks":104},"Historical context: the rise of animation and motion graphics",[105],{"type":68},{"type":55,"content":107},[108],{"text":109,"type":59},"The desire to capture movement and bring life to still images stretches back centuries, with early examples like the flip book (1800s).",{"type":55,"content":111},[112,114,118,120,125,127,138,140,144],{"text":113,"type":59},"The birth of animation as we know it began with the invention of celluloid film in the ",{"text":115,"type":59,"marks":116},"late 19th century",[117],{"type":68},{"text":119,"type":59},". Pioneers like Winsor McCay (",{"text":121,"type":59,"marks":122},"Gertie the Dinosaur",[123],{"type":124},"italic",{"text":126,"type":59},", 1914) and ",{"text":128,"type":59,"marks":129},"Walt Disney",[130,136],{"type":131,"attrs":132},"link",{"href":133,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fa-brief-history-of-disney",null,"_blank",{"type":137},"underline",{"text":139,"type":59}," (",{"text":141,"type":59,"marks":142},"Snow White and the Seven Dwarfs",[143],{"type":124},{"text":145,"type":59},", 1937) established hand-drawn animation as a dominant storytelling medium.",{"type":76,"attrs":147},{"id":78,"body":148},[149,153,158],{"_uid":150,"emoji":34,"bgColor":47,"markdown":151,"component":152},"i-8e5a1955-6035-4b79-b808-a082b7abcc6d","Motion graphics, on the other hand, emerged as a field much later, heavily influenced by technological 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revolution",[319,322,323],{"type":131,"attrs":320},{"href":321,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcomputer-animation\u002F",{"type":68},{"type":137},{"text":325,"type":59,"marks":326},":",[327],{"type":68},{"text":329,"type":59}," The arrival of powerful computers in the late 20th century opened doors for sophisticated 3D motion graphics and visual effects, further solidifying motion graphics as a distinct field.",{"type":55,"content":331},[332],{"text":333,"type":59},"Today, animation and motion graphics co-exist and often complement each other. But what are the two different techniques? How do they differ? Are they similar in any way? Keep reading to find out.",{"type":98,"attrs":335,"content":336},{"level":100},[337],{"text":338,"type":59,"marks":339},"What's motion graphics?",[340],{"type":68},{"type":55,"content":342},[343,345,349,351,358],{"text":344,"type":59},"This is a small",{"text":346,"type":59,"marks":347}," subset of animation",[348],{"type":68},{"text":350,"type":59}," that makes previously static images more dynamic. It deals almost exclusively with 2D graphics and ",{"text":352,"type":59,"marks":353},"2D graphic software",[354,357],{"type":131,"attrs":355},{"href":356,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002F2d-animation-software\u002F",{"type":137},{"text":359,"type":59},". ",{"type":55,"content":361},[362,369],{"text":363,"type":59,"marks":364},"Creating motion graphics",[365,368],{"type":131,"attrs":366},{"href":367,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-make-motion-graphics\u002F",{"type":137},{"text":370,"type":59}," enhances the visual impact of an otherwise lifeless image, it doesn’t do anything to further its narrative or give it one at all.",{"type":55,"content":372},[373,375,379],{"text":374,"type":59},"For example, do you know when you’re shopping online that a quick buy option appears on screen? Or when a static banner pauses when you hover over it? That’s motion graphics. It’s a ",{"text":376,"type":59,"marks":377},"simple, effective, and widely used ",[378],{"type":68},{"text":380,"type":59},"part of media that millions of people use or encounter every single day.",{"type":76,"attrs":382},{"id":78,"body":383},[384],{"_uid":385,"emoji":34,"bgColor":47,"markdown":386,"component":152},"i-b2e794be-3d69-4324-8730-a925eb630d86","Looking for the secret sauce to motion design? Check out our toolbox of [motion graphics resources](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fmotion-design-resources\u002F) every professional designer needs.",{"type":98,"attrs":388,"content":389},{"level":100},[390],{"text":391,"type":59,"marks":392},"10 examples of motion graphics",[393],{"type":68},{"type":55,"content":395},[396,398,402],{"text":397,"type":59},"Despite being one of the most popular animation modes, it’s often hard to spot. 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However, it’s also an umbrella term that categorizes the ",{"text":490,"type":59,"marks":491},"whole field of moving imagery",[492],{"type":68},{"text":494,"type":59},", including everything from cartoons and typography to motion graphics itself.",{"type":76,"attrs":496},{"id":78,"body":497},[498,509,511],{"_uid":499,"title":500,"button":501,"component":94,"description":507,"backgroundColor":508},"i-1df1fdfe-9f7c-4b6c-b041-705763f9f80d","Transform Your ideas into animations",[502],{"_uid":503,"icon":34,"link":504,"size":90,"text":506,"type":92,"component":93},"773c6fef-c7b4-4ef8-89f5-a0f4568ec5b5",{"id":34,"url":505,"linktype":88,"fieldtype":89,"cached_url":505},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Ftutorials\u002Fworkshops\u002Fcreate-your-first-animation-with-linearity-move\u002F","Start tutorial","Linearity Move is perfect for beginners and professionals alike. Make your first animation with Move.\n\n","green",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":510,"initial":155,"component":156,"backgroundColor":157},"i-46896377-e31f-4820-8b07-cd14883b5636",{"_uid":512,"emoji":34,"bgColor":47,"markdown":513,"component":152},"i-03f6b4f7-034e-484a-8286-69ed73f22cbc","Think of animation as an all-encompassing umbrella that includes multiple motion graphic design styles.",{"type":55,"content":515},[516],{"text":517,"type":59,"marks":518},"This means that while motion graphics may always fall under the umbrella of animation, animation doesn’t always exclusively mean motion graphics—get it?",[519],{"type":520,"attrs":521},"textStyle",{"color":522},"#111717",{"type":76,"attrs":524},{"id":78,"body":525},[526],{"_uid":527,"cards":528,"component":553},"i-cdf7e245-d38a-4525-bca2-17312925105b",[529,542],{"_uid":530,"image":531,"button":535,"component":541},"3316bcc3-0742-4b40-a4aa-58671fe2e4b4",{"id":532,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":533,"copyright":34,"fieldtype":36,"meta_data":534,"is_external_url":16},17475474,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F574x1020\u002F6ea7be6791\u002Ffilters_format-webp-_quality-75-1.webp",{},[536],{"_uid":537,"icon":34,"link":538,"size":90,"text":540,"type":92,"component":93},"800bb715-4fac-4066-bc3b-57c2987c165b",{"id":34,"url":539,"linktype":88,"fieldtype":89,"cached_url":539},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fanimated-templates\u002Fillustrated-vector-agency-ideas-ad\u002F","Get this template","BlogTwoColumnTemplatesItem",{"_uid":543,"image":544,"button":548,"component":541},"b43dae9f-5c33-423f-93fd-d66efd5d0294",{"id":545,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":546,"copyright":34,"fieldtype":36,"meta_data":547,"is_external_url":16},17475473,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1019x1020\u002Fd881951188\u002Ffilters_format-webp-_quality-75-2.webp",{},[549],{"_uid":550,"icon":34,"link":551,"size":90,"text":540,"type":92,"component":93},"78651033-1ec1-47b5-a7c7-92405374d872",{"id":34,"url":552,"linktype":88,"fieldtype":89,"cached_url":552},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fanimated-templates\u002Fcreative-agency-showreel\u002F","BlogTwoColumnTemplates",{"type":98,"attrs":555,"content":556},{"level":100},[557],{"text":558,"type":59,"marks":559},"5 styles of animation",[560],{"type":68},{"type":55,"content":562},[563,565],{"text":564,"type":59},"Under the umbrella of animation, there are ",{"text":566,"type":59,"marks":567},"five main styles.",[568],{"type":68},{"type":55,"content":570},[571],{"text":572,"type":59},"Each one has different costs, uses, and requirements, and together, they are responsible for the entire world of graphics that we know, love, and use today.",{"type":55,"content":574},[575],{"text":576,"type":59},"Here are the five types of animation techniques.",{"type":98,"attrs":578,"content":579},{"level":168},[580],{"text":581,"type":59,"marks":582},"1. Traditional animation",[583],{"type":68},{"type":55,"content":585},[586,588,592,594,598,600,604],{"text":587,"type":59},"Are you familiar with ",{"text":589,"type":59,"marks":590},"Tarzan ",[591],{"type":124},{"text":593,"type":59},"(1999)? ",{"text":595,"type":59,"marks":596},"The Lion King ",[597],{"type":124},{"text":599,"type":59},"(1994)? ",{"text":601,"type":59,"marks":602},"Pinocchio ",[603],{"type":124},{"text":605,"type":59},"(1940)? Well, those are all made using traditional animation methods.",{"type":55,"content":607},[608,610,614],{"text":609,"type":59},"Traditional animation is a technique in which each frame is ",{"text":611,"type":59,"marks":612},"drawn by hand",[613],{"type":68},{"text":615,"type":59},". It can also be known as hand-drawn animation or cel animation, and until the age of computer animation, it was the dominant type of animation used in cinema.",{"type":76,"attrs":617},{"id":78,"body":618},[619],{"src":620,"_uid":621,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002Fie53R2HEZ6g?feature=oembed","i-6643561a-5b94-41a8-b409-0a1dd6f72828",{"type":98,"attrs":623,"content":624},{"level":168},[625],{"text":626,"type":59,"marks":627},"2. Motion graphics",[628],{"type":68},{"type":55,"content":630},[631,633,637],{"text":632,"type":59},"As explained above, this is a subgenre of animation that turns a ",{"text":634,"type":59,"marks":635},"still image into a moving one.",[636],{"type":68},{"text":638,"type":59}," However, the image rarely has a story or an emotive edge.",{"type":76,"attrs":640},{"id":78,"body":641},[642],{"src":643,"_uid":644,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FBR5IuoxNJUU?start=3&feature=oembed","i-93aca940-ed35-4c93-a9da-2565963e1111",{"type":98,"attrs":646,"content":647},{"level":168},[648],{"text":649,"type":59,"marks":650},"3. Stop motion animation",[651],{"type":68},{"type":55,"content":653},[654,656,660,662,666],{"text":655,"type":59},"This ",{"text":657,"type":59,"marks":658},"frame-by-frame",[659],{"type":68},{"text":661,"type":59}," movement of objects and figures creates an ",{"text":663,"type":59,"marks":664},"illusion of fluid movement",[665],{"type":68},{"text":667,"type":59},". This manual technique allows for any kind of physical item to star in a picture, as long as it keeps still, of course.",{"type":55,"content":669},[670,672,679],{"text":671,"type":59},"Though incredibly delicate and time-consuming, ",{"text":673,"type":59,"marks":674},"stop motion animation",[675,678],{"type":131,"attrs":676},{"href":677,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fstop-motion\u002F",{"type":137},{"text":680,"type":59}," is a popular and beautiful art form. ",{"type":76,"attrs":682},{"id":78,"body":683},[684,687,689],{"_uid":685,"emoji":34,"bgColor":47,"markdown":686,"component":152},"i-d920a233-4196-4e03-83fe-97365df2b56c","It was the style championed in films such as *Fantastic Mr. Fox* (2009) and *Coraline* (2009)",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":688,"initial":155,"component":156,"backgroundColor":157},"i-0ff5e3d7-6f9a-4311-9541-cfd45348ae7d",{"src":690,"_uid":691,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002Fn2igjYFojUo?feature=oembed","i-95568d25-63cb-4a2f-8093-cc28f130439a",{"type":98,"attrs":693,"content":694},{"level":168},[695],{"text":696,"type":59,"marks":697},"4. 2D animation",[698],{"type":68},{"type":55,"content":700},[701,708,710],{"text":702,"type":59,"marks":703},"Animating in 2D",[704,707],{"type":131,"attrs":705},{"href":706,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002F2d-animation\u002F",{"type":137},{"text":709,"type":59}," is probably the most common style of animation and refers to two-dimensional graphics that are rapidly sequenced to create the ",{"text":711,"type":59,"marks":712},"illusion of lifelike movement.",[713],{"type":68},{"type":55,"content":715},[716,718,724],{"text":717,"type":59},"Graphics drawn by hand are often categorized as traditional animation. But they can also be produced using ",{"text":719,"type":59,"marks":720},"animation software",[721,723],{"type":131,"attrs":722},{"href":356,"uuid":134,"anchor":134,"target":135,"linktype":88},{"type":137},{"text":243,"type":59},{"type":76,"attrs":726},{"id":78,"body":727},[728],{"src":729,"_uid":730,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002F2tC2Q2xphRQ?start=2&feature=oembed","i-8bf7f3d2-5ad9-4f83-88d3-5604874fef73",{"type":98,"attrs":732,"content":733},{"level":168},[734],{"text":735,"type":59,"marks":736},"5. 3D animation",[737],{"type":68},{"type":55,"content":739},[740,742,746,748,752,754,758,760,764],{"text":741,"type":59},"This refers to graphics modeled in a ",{"text":743,"type":59,"marks":744},"three-dimensional virtual environment",[745],{"type":68},{"text":747,"type":59}," and then animated. It’s the most-used style in the animation industry today, and it has inspired movies such as ",{"text":749,"type":59,"marks":750},"Toy Story ",[751],{"type":124},{"text":753,"type":59},"(1995), ",{"text":755,"type":59,"marks":756},"Monsters Inc. ",[757],{"type":124},{"text":759,"type":59},"(2001), and ",{"text":761,"type":59,"marks":762},"Frozen ",[763],{"type":124},{"text":765,"type":59},"(2013).",{"type":55,"content":767},[768,770,774,776,783],{"text":769,"type":59},"Designers specializing in 3D animation begin by conceptualizing a character or object, creating a ",{"text":771,"type":59,"marks":772},"to-scale model",[773],{"type":68},{"text":775,"type":59},", and ",{"text":777,"type":59,"marks":778},"using 3D animation software",[779,782],{"type":131,"attrs":780},{"href":781,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-software\u002F",{"type":137},{"text":784,"type":59}," to bring it to life.",{"type":55,"content":786},[787,789,793],{"text":788,"type":59},"Integrating the 3D model into the digital environment decked out with special effects allows them to watch how it responds to and ",{"text":790,"type":59,"marks":791},"acts in a 360° space",[792],{"type":68},{"text":794,"type":59},", producing a pretty darn accurate end product.",{"type":76,"attrs":796},{"id":78,"body":797},[798],{"src":799,"_uid":800,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FbwzLiQZDw2I?feature=oembed","i-ef7b3f2e-d557-4ff6-bcda-24b75a9854d4",{"type":98,"attrs":802,"content":803},{"level":100},[804],{"text":805,"type":59,"marks":806},"Motion graphics vs. animation: a comparison",[807],{"type":68},{"type":55,"content":809},[810,812],{"text":811,"type":59},"Now that you understand the key differences, let's compare both modes so that you can pinpoint which ",{"text":813,"type":59,"marks":814},"best suits your requirements.",[815],{"type":68},{"type":76,"attrs":817},{"id":78,"body":818},[819],{"_uid":820,"image":821,"title":828,"button":829,"component":833,"description":834},"i-9f661ae6-4995-4e42-b38b-9acc277db0eb",[822],{"_uid":823,"image":824,"imageAlt":39,"component":39},"a34791cc-3805-497c-8c58-f3a5a93df2a9",{"id":825,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":826,"copyright":34,"fieldtype":36,"meta_data":827,"is_external_url":16},17423592,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F688x488\u002Ff85f7be569\u002Fsnippet-banner-image.png",{},"Bring motion in-house",[830],{"_uid":831,"icon":34,"link":832,"size":90,"text":91,"type":92,"component":93},"efcb819f-5ec6-41ae-b270-8b5898ef1319",{"id":34,"url":87,"linktype":88,"fieldtype":89,"cached_url":87},"BlogComponentBigCta","Animate marketing assets in seconds with Linearity Move.",{"type":98,"attrs":836,"content":837},{"level":168},[838],{"text":839,"type":59,"marks":840},"Statistics vs. narratives",[841],{"type":68},{"type":55,"content":843},[844,846,850],{"text":845,"type":59},"Motion graphics tend to be less captivating than animation. They simply aim to enhance the delivery of a selling point, statistic, or instruction, while animation concentrates on ",{"text":847,"type":59,"marks":848},"crafting a narrative",[849],{"type":68},{"text":851,"type":59}," and developing characters.",{"type":55,"content":853},[854,856,860],{"text":855,"type":59},"A successful animation connects with its audience, tugs at their heartstrings, and tells a story. Meanwhile, a functioning motion graphic merely ",{"text":857,"type":59,"marks":858},"informs, teaches, or instructs",[859],{"type":68},{"text":861,"type":59}," them.",{"type":76,"attrs":863},{"id":78,"body":864},[865],{"_uid":866,"emoji":34,"bgColor":47,"markdown":867,"component":152},"i-97fbedf1-fcbe-44a5-a23d-1515fc90729d","If the animated picture you’re looking at tells a gripping story or enhances a narrative, chances are you have an animation and not a motion graphic.",{"type":98,"attrs":869,"content":870},{"level":168},[871],{"text":872,"type":59,"marks":873},"Simple vs. complex",[874],{"type":68},{"type":55,"content":876},[877,879,883],{"text":878,"type":59},"Generally speaking, motion graphics call for ",{"text":880,"type":59,"marks":881},"less complex designs than animation",[882],{"type":68},{"text":243,"type":59},{"type":55,"content":885},[886],{"text":887,"type":59},"Now, don’t get it twisted. This doesn’t mean that designing them is a piece of cake. It just means that creating a superbly effective motion graphic usually requires fewer resources.",{"type":55,"content":889},[890,892],{"text":891,"type":59},"For example, do you want to design a pop-out title for your company’s introductory video? With the right software, you can likely do so swiftly and with ",{"text":893,"type":59,"marks":894},"little to no complications.",[895],{"type":68},{"type":55,"content":897},[898],{"text":899,"type":59},"If you’re hoping to produce a captivating animated feature from start to finish, one that meets its function expertly just like the pop-out title on your company’s introductory video did, then you’ll need an extensive skillset, ample resources, and an empty calendar.",{"type":98,"attrs":901,"content":902},{"level":168},[903],{"text":904,"type":59,"marks":905},"Reasonably priced vs. expensive",[906],{"type":68},{"type":55,"content":908},[909,911,915,917],{"text":910,"type":59},"As mentioned above, designing an animation that meets its function tends to be more ",{"text":912,"type":59,"marks":913},"time-consuming and complex",[914],{"type":68},{"text":916,"type":59}," than creating a satisfactory motion graphic. Producing a motion graphic requires less specific input and is thus generally ",{"text":918,"type":59,"marks":919},"less expensive.",[920],{"type":68},{"type":76,"attrs":922},{"id":78,"body":923},[924],{"_uid":925,"emoji":926,"bgColor":47,"markdown":927,"component":152},"i-654028d3-72ec-4e82-88c5-6341f438abee","💡","With the increasing use of artificial intelligence in animation creation, you can expect to see the current high prices [decrease by around 30%](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-statistics\u002F).",{"type":98,"attrs":929,"content":930},{"level":168},[931],{"text":932,"type":59,"marks":933},"2D vs. 3D",[934],{"type":68},{"type":55,"content":936},[937,939,943],{"text":938,"type":59},"Another distinguishing feature between animation and motion graphics is their difference in dimensions. While animation can refer to ",{"text":940,"type":59,"marks":941},"both 2D and 3D graphics,",[942],{"type":68},{"text":944,"type":59}," things like banners and GIFs are almost exclusively comprised of 2D images.",{"type":55,"content":946},[947,949,953],{"text":948,"type":59},"While this difference may result in motion graphics appearing less riveting than the realistic graphics defined by animation, that isn’t necessarily a bad thing. A motion graphic isn't going to capture your heart or seem lifelike. It serves to ",{"text":950,"type":59,"marks":951},"direct and inform",[952],{"type":68},{"text":243,"type":59},{"type":55,"content":955},[956],{"text":957,"type":59},"A 2D design is often easier to digest and understand, enabling the viewer to promptly follow its instructions and the motion graphic to meet its goal.",{"type":55,"content":959},[960,962,966],{"text":961,"type":59},"However, 3D motion graphics is no longer limited to high-budget productions and we are seeing this trend become increasingly common. With user-friendly 3D software becoming more accessible, we can expect a",{"text":963,"type":59,"marks":964}," surge in 3D elements",[965],{"type":68},{"text":967,"type":59}," seamlessly integrated into motion graphics projects.",{"type":76,"attrs":969},{"id":78,"body":970},[971],{"_uid":972,"markdown":973,"component":974},"i-33a9c080-fab4-4166-b998-37c5c96c8ded","\"If we are talking motion graphic trends, then I predict the following:  \n1) 3D textures: using 3D textures in a 2D animation environments.  \n2) Experimental minimalism: simple shapes and high contrast colors in a minimalist composition to avoid distractions.”—Maddy Zoli, Senior Designer at Linearity","BlogComponentQuote",{"type":98,"attrs":976,"content":977},{"level":168},[978],{"text":979,"type":59,"marks":980},"Accessory vs. main focus",[981],{"type":68},{"type":55,"content":983},[984,986,990,992,996],{"text":985,"type":59},"Generally speaking, motion graphics tend to ",{"text":987,"type":59,"marks":988},"integrate over preexisting live-action",[989],{"type":68},{"text":991,"type":59}," or real-life footage, such as a video or website. However, animations, on the other hand, tend to exist as ",{"text":993,"type":59,"marks":994},"standalone imagery",[995],{"type":68},{"text":997,"type":59}," over a generated background of other animations.",{"type":55,"content":999},[1000],{"text":1001,"type":59},"However, in film title design, motion graphics take center stage. ",{"type":55,"content":1003},[1004],{"text":1005,"type":59},"An additional difference is that motion graphics developed out of experiments in computer graphics, whereas animation developed out of art and comics",{"type":98,"attrs":1007,"content":1008},{"level":100},[1009],{"text":1010,"type":59,"marks":1011},"A quick summary table of the differences",[1012],{"type":68},{"type":76,"attrs":1014},{"id":78,"body":1015},[1016],{"_uid":1017,"content":1018,"component":1093,"showHeader":1094},"i-04a9f654-8634-432c-bf36-e5ee4c115e6d",{"tbody":1019,"thead":1082,"fieldtype":1092},[1020,1034,1046,1058,1070],{"_uid":1021,"body":1022,"component":1033},"ec96d931-f500-414d-934f-0d43e3eed6df",[1023,1027,1030],{"_uid":1024,"value":1025,"component":1026},"5f9394a7-e40f-4463-942b-ac37ec4a278a","Focus","_table_col",{"_uid":1028,"value":1029,"component":1026},"3463dee5-ea3c-4b55-8f89-360da48bdc3d","Statistics and instructions",{"_uid":1031,"value":1032,"component":1026},"4007a6f2-1d4e-4e6f-98b4-e56ab80509e3","Narratives","_table_row",{"_uid":1035,"body":1036,"component":1033},"323a099d-a31a-4c12-96f4-c5fd666c3ee9",[1037,1040,1043],{"_uid":1038,"value":1039,"component":1026},"22d84fac-4bb6-42a5-a996-0dd4c5606f94","Complexity",{"_uid":1041,"value":1042,"component":1026},"6aa518a8-6c81-4ed8-b76a-44aa4d5ff99b","Simple",{"_uid":1044,"value":1045,"component":1026},"93070c70-86a0-4ccb-961c-28b9b0522d96","Complex",{"_uid":1047,"body":1048,"component":1033},"52f78f03-b511-4ad5-b231-e93e5387c938",[1049,1052,1055],{"_uid":1050,"value":1051,"component":1026},"dd09cdc7-f6f8-41db-b178-d27c20cf4999","Cost",{"_uid":1053,"value":1054,"component":1026},"b9ff74fa-27f0-4e13-a36d-eb8ed13cf9e6","Reasonably priced",{"_uid":1056,"value":1057,"component":1026},"10977453-5ee5-456c-a97f-836abf08b1cc","Expensive",{"_uid":1059,"body":1060,"component":1033},"00dec5c4-432c-4e7d-89ba-1301bed2e6e1",[1061,1064,1067],{"_uid":1062,"value":1063,"component":1026},"0ca0ab3c-dcc5-46e8-8a94-e15531fb5717","Dimension",{"_uid":1065,"value":1066,"component":1026},"3621a623-5b2b-4742-ac2e-e2cd7a018490","Mainly 2D",{"_uid":1068,"value":1069,"component":1026},"b6308d44-4a5a-49df-a1db-1299e3a0cb21","2D and 3D",{"_uid":1071,"body":1072,"component":1033},"76330df8-093b-405d-ad69-6642d2195288",[1073,1076,1079],{"_uid":1074,"value":1075,"component":1026},"85916b26-df55-421f-9a99-b6a5ad662d6e","Role",{"_uid":1077,"value":1078,"component":1026},"4eebe3d9-9c05-4589-9ff2-9fa1e12e8041","Accessory (but not always)",{"_uid":1080,"value":1081,"component":1026},"b6ee8eea-1876-4cba-9f71-3a0a75bcb6c9","Main focus",[1083,1086,1089],{"_uid":1084,"value":34,"component":1085},"7e320148-24ca-4b1d-8929-2b9d6b1eb3ed","_table_head",{"_uid":1087,"value":1088,"component":1085},"5c084b05-c922-4986-bae1-1d460cc7b87a","Motion graphics",{"_uid":1090,"value":1091,"component":1085},"35505487-7977-4f63-b0a9-4fa5d2ec6350","Animation","table","BlogTableComponent",true,{"type":98,"attrs":1096,"content":1097},{"level":100},[1098],{"text":1099,"type":59,"marks":1100},"The software used for both",[1101],{"type":68},{"type":55,"content":1103},[1104,1106,1110],{"text":1105,"type":59},"Years ago, graphic designers used only physical tools to create scenes, characters, or accessories. Today, animators and graphic artists alike have a huge",{"text":1107,"type":59,"marks":1108}," range of digital tools",[1109],{"type":68},{"text":1111,"type":59}," at their fingertips that allow them to produce clean, functional designs promptly. Here are some of our favorite tools used for both:",{"type":175,"content":1113},[1114,1136,1142,1148,1154],{"type":178,"content":1115},[1116],{"type":55,"content":1117},[1118,1125,1127,1134],{"text":1119,"type":59,"marks":1120},"Linearity Curve",[1121,1124],{"type":131,"attrs":1122},{"href":1123,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fcurve\u002F",{"type":137},{"text":1126,"type":59}," and ",{"text":1128,"type":59,"marks":1129},"Linearity Move",[1130,1133],{"type":131,"attrs":1131},{"href":1132,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fmove\u002F",{"type":137},{"text":1135,"type":59}," (used together as a powerful combination)",{"type":178,"content":1137},[1138],{"type":55,"content":1139},[1140],{"text":1141,"type":59},"MAYA",{"type":178,"content":1143},[1144],{"type":55,"content":1145},[1146],{"text":1147,"type":59},"Blender",{"type":178,"content":1149},[1150],{"type":55,"content":1151},[1152],{"text":1153,"type":59},"Animate",{"type":178,"content":1155},[1156],{"type":55,"content":1157},[1158],{"text":1159,"type":59},"Adobe After Effects",{"type":76,"attrs":1161},{"id":78,"body":1162},[1163,1166,1168],{"src":1164,"_uid":1165,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FjcLFCSjFK08","i-9b16c736-2083-44fd-b528-b2a6cdae05c2",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":1167,"initial":155,"component":156,"backgroundColor":157},"i-ae4db9ab-32ce-415b-9163-985ff24053af",{"_uid":1169,"emoji":34,"bgColor":47,"markdown":1170,"component":152},"i-d0961a2a-d344-4951-b763-e82da317db28","Interested in using our graphic design and animation tools? Check out [our pricing](https:\u002F\u002Fwww.linearity.io\u002Fpricing\u002F) here. Spoiler alert: you can try our tools for free.",{"type":98,"attrs":1172,"content":1173},{"level":100},[1174],{"text":1175,"type":59,"marks":1176},"Which technique should you use?",[1177],{"type":68},{"type":55,"content":1179},[1180,1182,1186],{"text":1181,"type":59},"Now that you’re up to speed on all things motion graphics vs animation, it’s time to pinpoint the mode that will best leverage your skill set and meet your requirements. Below are some ",{"text":1183,"type":59,"marks":1184},"key questions",[1185],{"type":68},{"text":1187,"type":59}," to consider before you make your pick.",{"type":98,"attrs":1189,"content":1190},{"level":168},[1191],{"text":1192,"type":59,"marks":1193},"Do you want your graphic to tell a story?",[1194],{"type":68},{"type":55,"content":1196},[1197],{"text":1198,"type":59},"If you answered yes, you should probably go for animation.",{"type":55,"content":1200},[1201,1202,1206,1208,1215],{"text":1091,"type":59},{"text":1203,"type":59,"marks":1204}," breathes life into a character",[1205],{"type":68},{"text":1207,"type":59},". It enables viewers to connect with the characters and their stories on an emotional level. Take, for example, ",{"text":1209,"type":59,"marks":1210},"Studio Ghibli's masterpieces",[1211,1214],{"type":131,"attrs":1212},{"href":1213,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fstudio-ghibli",{"type":137},{"text":359,"type":59},{"type":55,"content":1217},[1218],{"text":1219,"type":59},"Ghibli characters aren't just drawn; they're animated with meticulous attention to detail. Subtle movements like a furrowed brow, a trembling hand, or the way hair blows in the wind all contribute to conveying emotions and personality.  This makes them feel real and relatable, even if they're fantastical creatures like Totoro or No-Face.",{"type":76,"attrs":1221},{"id":78,"body":1222},[1223,1226,1228],{"src":1224,"_uid":1225,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FGAp2_0JJskk?feature=oembed","i-82bf4991-dd6e-4480-ae0d-a631552a6463",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":1227,"initial":155,"component":156,"backgroundColor":157},"i-69c4a0af-2186-4804-b7de-77cac87fd414",{"_uid":1229,"emoji":34,"bgColor":47,"markdown":1230,"component":152},"i-92d3969d-bb21-4756-9aa1-01aa06bc01b3","Animation will make your narrative more realistic and captivating. So, if you aim to take your audience on a journey, animation is the right medium for you.",{"type":98,"attrs":1232,"content":1233},{"level":168},[1234],{"text":1235,"type":59,"marks":1236},"Do you want your graphics to be the focus of your media?",[1237],{"type":68},{"type":55,"content":1239},[1240],{"text":1241,"type":59},"If you answered no, we suggest you opt for motion graphics.",{"type":55,"content":1243},[1244,1246,1250],{"text":1245,"type":59},"3D animations are made to captivate, and thus, they tend to steal the show. If you’re merely looking to enhance your pre-existing website or instructional video, ",{"text":1247,"type":59,"marks":1248},"keep things simple",[1249],{"type":68},{"text":1251,"type":59}," with a functional motion graphic.",{"type":98,"attrs":1253,"content":1254},{"level":168},[1255],{"text":1256,"type":59,"marks":1257},"Are you using your animated graphics to instruct or teach viewers?",[1258],{"type":68},{"type":55,"content":1260},[1261,1263,1267],{"text":1262,"type":59},"If you answered yes, we advise",{"text":1264,"type":59,"marks":1265}," incorporating motion graphics",[1266],{"type":68},{"text":1268,"type":59}," into your presentation, video, or image. Their simple nature makes them fantastic learning aids and visual cues.",{"type":76,"attrs":1270},{"id":78,"body":1271},[1272],{"_uid":1273,"emoji":34,"bgColor":47,"markdown":1274,"component":152},"i-720924ae-aa09-46b1-8425-b091536714c9","If you’re preparing an animated presentation, stand out from the crowd by including some captivating motion design.",{"type":98,"attrs":1276,"content":1277},{"level":168},[1278],{"text":1279,"type":59,"marks":1280},"Will your graphic be used for corporate branding purposes?",[1281],{"type":68},{"type":55,"content":1283},[1284],{"text":1285,"type":59},"If you answered no, then consider using animation. If you answered yes, it’s motion graphics for you.",{"type":55,"content":1287},[1288,1290,1294],{"text":1289,"type":59},"While the vivid and catchy nature of a cartoon or 3D object may be enticing, it can also be labeled as fantastical, distracting, or childlike, thereby making it ",{"text":1291,"type":59,"marks":1292},"unsuitable for certain projects",[1293],{"type":68},{"text":1295,"type":59}," or settings.",{"type":55,"content":1297},[1298,1300,1307],{"text":1299,"type":59},"That’s why we recommend using plain 2D graphics for a project that is rooted in professional settings such as an office, university, or informative website. You're probably already familiar with the ",{"text":1301,"type":59,"marks":1302},"2D corporate illustration style",[1303,1306],{"type":131,"attrs":1304},{"href":1305,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcorporate-illustrations",{"type":137},{"text":243,"type":59},{"type":55,"content":1309},[1310],{"text":1311,"type":59},"However, animation does have its place for some corporate purposes and can be particularly useful for training or when used in conjunction with motion graphics to make explainer videos.",{"type":76,"attrs":1313},{"id":78,"body":1314},[1315],{"src":1316,"_uid":1317,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FuGPXaDaNla0?feature=oembed","i-c91544cd-3070-4b9b-a436-51e9116fcc1c",{"type":98,"attrs":1319,"content":1320},{"level":100},[1321],{"text":1322,"type":59,"marks":1323},"Animation vs. motion graphics as a career",[1324],{"type":68},{"type":55,"content":1326},[1327,1329],{"text":1328,"type":59},"Hopefully, at this point in the article, you’ve realized that animation and motion design are different. So, it should be no surprise that they offe",{"text":1330,"type":59,"marks":1331},"r diverse and exciting career paths. ",[1332],{"type":68},{"type":55,"content":1334},[1335],{"text":1336,"type":59},"Here's a breakdown of some key roles and the skillsets needed to thrive in each:",{"type":98,"attrs":1338,"content":1339},{"level":168},[1340],{"text":1341,"type":59,"marks":1342},"Motion graphics careers",[1343],{"type":68},{"type":175,"content":1345},[1346,1381,1391],{"type":178,"content":1347},[1348],{"type":55,"content":1349},[1350,1358,1361,1363,1370,1372,1379],{"text":1351,"type":59,"marks":1352},"Motion graphics designer",[1353,1356,1357],{"type":131,"attrs":1354},{"href":1355,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fmotion-designer\u002F",{"type":68},{"type":137},{"text":325,"type":59,"marks":1359},[1360],{"type":68},{"text":1362,"type":59}," These artists create animated visuals for various purposes, like marketing videos, explainer videos, and title sequences. They require strong graphic design skills, an understanding of ",{"text":1364,"type":59,"marks":1365},"animation principles",[1366,1369],{"type":131,"attrs":1367},{"href":1368,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fprinciples-of-animation",{"type":137},{"text":1371,"type":59},", proficiency in motion graphics software, and the ability to communicate ideas visually so that they can bring graphic elements and ",{"text":1373,"type":59,"marks":1374},"any typography",[1375,1378],{"type":131,"attrs":1376},{"href":1377,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-animate-text\u002F",{"type":137},{"text":1380,"type":59}," to life.",{"type":178,"content":1382},[1383],{"type":55,"content":1384},[1385,1389],{"text":1386,"type":59,"marks":1387},"3D motion graphics artist:",[1388],{"type":68},{"text":1390,"type":59}," This role requires 3D software expertise to create and animate 3D models for motion graphics projects. Skills in lighting, texturing, and rendering are also essential.",{"type":178,"content":1392},[1393],{"type":55,"content":1394},[1395,1399,1401,1408],{"text":1396,"type":59,"marks":1397},"Kinetic typographer:",[1398],{"type":68},{"text":1400,"type":59}," Specialists in animating text, ",{"text":1402,"type":59,"marks":1403},"kinetic typographers",[1404,1407],{"type":131,"attrs":1405},{"href":1406,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fkinetic-typography\u002F",{"type":137},{"text":1409,"type":59}," create engaging and informative text-based animations. They require strong typography skills, an understanding of animation principles, and proficiency in motion graphics software.",{"type":98,"attrs":1411,"content":1412},{"level":168},[1413],{"text":1091,"type":59,"marks":1414},[1415],{"type":68},{"type":175,"content":1417},[1418,1428,1447,1465],{"type":178,"content":1419},[1420],{"type":55,"content":1421},[1422,1426],{"text":1423,"type":59,"marks":1424},"Animator (2D or 3D):",[1425],{"type":68},{"text":1427,"type":59}," Animators bring characters and objects to life with movement and expression. They require strong drawing\u002Fmodeling skills, an understanding of animation principles (timing, spacing, etc.), and the ability to collaborate effectively.",{"type":178,"content":1429},[1430],{"type":55,"content":1431},[1432,1436,1438,1445],{"text":1433,"type":59,"marks":1434},"Character designer:",[1435],{"type":68},{"text":1437,"type":59}," ",{"text":1439,"type":59,"marks":1440},"Character designers",[1441,1444],{"type":131,"attrs":1442},{"href":1443,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcharacter-design\u002F",{"type":137},{"text":1446,"type":59}," are responsible for creating characters' visual identities. They need impressive drawing skills, an understanding of anatomy and character development, and the ability to translate ideas into visually appealing characters.",{"type":178,"content":1448},[1449],{"type":55,"content":1450},[1451,1455,1456,1463],{"text":1452,"type":59,"marks":1453},"Storyboarding artist:",[1454],{"type":68},{"text":1437,"type":59},{"text":1457,"type":59,"marks":1458},"Storyboard animation artists",[1459,1462],{"type":131,"attrs":1460},{"href":1461,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fstoryboarding-in-animation\u002F",{"type":137},{"text":1464,"type":59}," visually map out the narrative flow of an animation project. They require storytelling skills, the ability to translate scripts into visuals, and a good understanding of filmmaking techniques.",{"type":178,"content":1466},[1467],{"type":55,"content":1468},[1469,1473],{"text":1470,"type":59,"marks":1471},"Concept artist:",[1472],{"type":68},{"text":1474,"type":59}," Concept artists set the visual tone for an animation project, creating initial sketches and paintings of characters, environments, and props. They need a strong imagination, a broad knowledge of design principles, and the ability to translate ideas into compelling visuals.",{"type":55,"content":1476},[1477,1479,1486,1487,1494],{"text":1478,"type":59},"Breaking into either of these careers can be tough if you don’t have the correct skillset. There are ",{"text":1480,"type":59,"marks":1481},"plenty of animation tips",[1482,1485],{"type":131,"attrs":1483},{"href":1484,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-tips\u002F",{"type":137},{"text":1126,"type":59},{"text":1488,"type":59,"marks":1489},"various animation courses",[1490,1493],{"type":131,"attrs":1491},{"href":1492,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-courses\u002F",{"type":137},{"text":1495,"type":59}," available (free and paid) to help you brush up on anything you feel may be lacking.",{"type":55,"content":1497},[1498,1500,1504],{"text":1499,"type":59},"These resources are helpful for novice animators and motion graphic designers, and even those who consider themselves pros but want to ",{"text":1501,"type":59,"marks":1502},"expand their knowledge",[1503],{"type":68},{"text":1505,"type":59}," and keep their skills fresh.",{"type":98,"attrs":1507,"content":1508},{"level":168},[1509],{"text":1510,"type":59,"marks":1511},"Shared skills",[1512],{"type":68},{"type":55,"content":1514},[1515,1517,1521,1523,1530,1532,1539],{"text":1516,"type":59},"Both animation and motion graphics require a ",{"text":1518,"type":59,"marks":1519},"solid understanding of art fundamentals ",[1520],{"type":68},{"text":1522,"type":59},"(color theory, composition, etc.), ",{"text":1524,"type":59,"marks":1525},"strong creative skills",[1526,1529],{"type":131,"attrs":1527},{"href":1528,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-improve-creativity\u002F",{"type":137},{"text":1531,"type":59},", and visual storytelling. Excellent communication and collaboration skills are crucial for working effectively within ",{"text":1533,"type":59,"marks":1534},"creative teams",[1535,1538],{"type":131,"attrs":1536},{"href":1537,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fbusiness\u002Fsolutions\u002Fcreative-teams-design\u002F",{"type":137},{"text":243,"type":59},{"type":98,"attrs":1541,"content":1542},{"level":100},[1543],{"text":1544,"type":59,"marks":1545},"Key takeaways",[1546],{"type":68},{"type":55,"content":1548},[1549,1551,1555],{"text":1550,"type":59},"Whether you opt for a delightful animation or a sharp motion graphic, the most effective graphics enhance your project and yield results. Any animation that ",{"text":1552,"type":59,"marks":1553},"reaches its purpose",[1554],{"type":68},{"text":1556,"type":59}," (education, information, entertainment, etc.) is a successful design.‍",{"type":55,"content":1558},[1559,1561,1567],{"text":1560,"type":59},"Ready to take your graphic design creations to the next level? ",{"text":1119,"type":59,"marks":1562},[1563,1566],{"type":131,"attrs":1564},{"href":1565,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Flinearity.io\u002Fget-started",{"type":137},{"text":1568,"type":59}," puts all the design tools you need in your hands, whether you prefer creating on Mac, iPad, or iPhone.",{"type":55,"content":1570},[1571,1576],{"text":1128,"type":59,"marks":1572},[1573,1575],{"type":131,"attrs":1574},{"href":1132,"uuid":134,"anchor":134,"target":135,"linktype":88},{"type":137},{"text":1577,"type":59}," removes the barrier between static design and animation. You can effortlessly add motion to your static graphics and create dynamic presentations, eye-catching marketing materials, or engaging announcement posts.",{"type":55,"content":1579},[1580,1582,1589],{"text":1581,"type":59},"Get started for free below, or check out our ",{"text":1583,"type":59,"marks":1584},"Pro and Org plans",[1585,1588],{"type":131,"attrs":1586},{"href":1587,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fpricing\u002F",{"type":137},{"text":243,"type":59},{"type":76,"attrs":1591},{"id":78,"body":1592},[1593,1604,1607],{"_uid":1594,"image":1595,"title":828,"button":1600,"component":833,"description":834},"i-a9e2388c-0282-4070-8434-750983a2a5a0",[1596],{"_uid":1597,"image":1598,"imageAlt":39,"component":39},"47a2f329-4b30-4e76-878e-bac2d2221f16",{"id":825,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":826,"copyright":34,"fieldtype":36,"meta_data":1599,"is_external_url":16},{},[1601],{"_uid":1602,"icon":34,"link":1603,"size":90,"text":91,"type":92,"component":93},"c2334af9-37e3-4e5f-aec5-dc3958080d68",{"id":34,"url":87,"linktype":88,"fieldtype":89,"cached_url":87},{"lg":34,"md":34,"sm":34,"xl":1605,"xs":34,"xl2":34,"xl3":34,"_uid":1606,"initial":155,"component":156,"backgroundColor":157},"40","i-41b0276e-8ca1-49de-bc12-9ab4261f723a",{"_uid":1608,"component":1609,"questions":1610},"i-323fba5c-e136-41f6-a9b1-632ffa7b1514","BlogFaqSection",[1611,1612,1613,1614,1615,1616],"a857e6eb-2397-438e-8cbe-ec4dfcc25f67","11268a7b-e0f2-46b1-9df2-b4d91276456a","032fa9c0-3ef0-40dc-919f-544dc283bae2","4d0c1b30-8e41-4c2d-a7e4-a32c5fc627e3","6b0a4207-890d-4394-9eff-0d6299ca80aa","52182f27-143d-4d8b-b234-586d9f35bcae","RichtextComponent","BlogPage",{"id":1620,"alt":44,"name":34,"focus":34,"title":44,"source":34,"filename":1621,"copyright":34,"fieldtype":36,"meta_data":1622,"is_external_url":16},18932104,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F9c29738ea2\u002Fmotion-graphics-vs-animation_thumbnail.png",{},{"id":1624,"filename":1625,"fieldtype":36,"is_external_url":16},18540915,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fbbbc97a1d4\u002Fmotion-graphics-vs-animation-newblogcover.png","Your Next Career Move: Motion Graphics vs. Animation","2024-05-16 12:46","In this article, we break down the differences, applications, and strengths of motion graphics and animation.","motion-graphics-vs-animation","blog\u002Fmotion-graphics-vs-animation",490,[],529362778,"417d1404-4b44-41d5-bce6-c08d40092271","2024-12-09T16:05:40.448Z","default",[],{"id":134,"alt":134,"name":34,"focus":134,"title":134,"source":134,"filename":34,"copyright":134,"fieldtype":36,"meta_data":1639},{},"education","design-resources","blog\u002Ftag\u002Fdesign-resources",-10,[],529362804,"c8de2843-2dc2-4eff-b815-927828742f67","2024-12-09T16:05:25.762Z",[],"7fe975dc-0b1b-4b15-b386-3b097b93b7e7",[1651],{"_uid":1652,"image":1653,"imageAlt":1657,"component":39},"a7567473-5d9f-4eaa-b7fa-5001fd94ec9b",{"id":1654,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":1655,"copyright":34,"fieldtype":36,"meta_data":1656,"is_external_url":16},18462547,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fbae8db843f\u002F200_key_video_marketing_statistics_and_insights_main_image.jpg",{},"200 key video marketing statistics and insights Blog Hero Image","200 key video marketing statistics and insights",[1660],{"name":1661,"created_at":1662,"published_at":1663,"updated_at":1664,"id":1665,"uuid":1666,"content":1667,"slug":1809,"full_slug":1810,"sort_by_date":134,"position":1811,"tag_list":1812,"is_startpage":16,"parent_id":1708,"meta_data":134,"group_id":1813,"first_published_at":1710,"release_id":134,"lang":1636,"path":134,"alternates":1814,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Monique Solomons ","2024-10-03T18:20:42.793Z","2026-09-05T00:11:07.459Z","2026-09-05T00:11:07.468Z",558420710,"7cfd3b89-3f8c-4354-81bf-97b43a7e0efc",{"_uid":1668,"name":1669,"image":1670,"noIndex":16,"socials":1674,"noFollow":16,"position":1681,"component":1682,"meta_image":1683,"meta_title":34,"page_title":34,"description":1685,"otherAuthors":1686,"hideFromSitemap":16,"meta_description":34},"05f765b2-418a-40b6-b80b-8c065f30a83c","Monique Solomons",{"id":1671,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":1672,"copyright":34,"fieldtype":36,"meta_data":1673,"is_external_url":16},17539024,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F2000x1658\u002F2da8cff2db\u002Fmonique.jpg",{},[1675],{"_uid":1676,"icon":1677,"link":1678,"component":1680},"629f6d2d-8ccc-40ba-85d3-eebc8b40bd70","ic-linkedin",{"id":34,"url":1679,"linktype":88,"fieldtype":89,"cached_url":1679},"https:\u002F\u002Fempact.partners\u002F","socialItem","Contributor","AuthorPage",{"id":134,"alt":134,"name":34,"focus":134,"title":134,"source":134,"filename":34,"copyright":134,"fieldtype":36,"meta_data":1684},{},"Monique is a contributing writer to the Linearity Blog.",[1687,1712,1735,1758,1783],{"name":1688,"created_at":1689,"published_at":1690,"updated_at":1691,"id":1692,"uuid":1693,"content":1694,"slug":1704,"full_slug":1705,"sort_by_date":134,"position":1706,"tag_list":1707,"is_startpage":16,"parent_id":1708,"meta_data":134,"group_id":1709,"first_published_at":1710,"release_id":134,"lang":1636,"path":134,"alternates":1711,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Ben 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His hobbies include board games, cooking, reading, and writing.\n\n",[],"ben-barnhart","blog\u002Fauthor\u002Fben-barnhart",10,[],536121488,"faf027a3-1d0d-45c5-a705-60465ed97628","2024-12-09T16:05:25.397Z",[],{"name":1713,"created_at":1714,"published_at":1715,"updated_at":1716,"id":1717,"uuid":1718,"content":1719,"slug":1729,"full_slug":1730,"sort_by_date":134,"position":1731,"tag_list":1732,"is_startpage":16,"parent_id":1708,"meta_data":134,"group_id":1733,"first_published_at":1710,"release_id":134,"lang":1636,"path":134,"alternates":1734,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Emma Taggart","2024-08-19T13:45:33.749Z","2026-09-05T00:11:14.443Z","2026-09-05T00:11:14.453Z",537117634,"bb44c94c-f273-43b4-aa94-84c569e6df9b",{"_uid":1720,"name":1713,"image":1721,"socials":1725,"position":1726,"component":1682,"description":1727,"otherAuthors":1728},"af07ef9e-3d1c-4e38-a60f-58e7384b294c",{"id":1722,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":1723,"copyright":34,"fieldtype":36,"meta_data":1724,"is_private":16,"is_external_url":16},17036836,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F500x500\u002F6408213831\u002Fscreenshot-2023-04-26-at-15-33-32.jpg",{},[],"Content Writer","Emma is a Content Writer for Linearity in Berlin. Her hobbies include making ceramics, roller skating, drawing, and 2D animation.\n\n",[],"emma-taggart","blog\u002Fauthor\u002Femma-taggart",-30,[],"d1f29979-93d2-4c82-a70d-cdea611815c5",[],{"name":1736,"created_at":1737,"published_at":1738,"updated_at":1739,"id":1740,"uuid":1741,"content":1742,"slug":1752,"full_slug":1753,"sort_by_date":134,"position":1754,"tag_list":1755,"is_startpage":16,"parent_id":1708,"meta_data":134,"group_id":1756,"first_published_at":1710,"release_id":134,"lang":1636,"path":134,"alternates":1757,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Sharné McDonald","2024-08-16T08:12:12.243Z","2026-09-05T00:11:16.289Z","2026-09-05T00:11:16.302Z",536404089,"26c4442c-0fbe-4855-95ec-d409af7af3f4",{"_uid":1743,"name":1736,"image":1744,"socials":1748,"position":1749,"component":1682,"description":1750,"otherAuthors":1751},"72ff7a0c-f1a5-43a1-8a15-d8be2a5c26f3",{"id":1745,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":1746,"copyright":34,"fieldtype":36,"meta_data":1747,"is_private":16,"is_external_url":16},17018698,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1416x1392\u002F14eb0410f2\u002Fsharne-new-profile-pic-2-1-1-1-1.jpg",{},[],"Contributing Writer","Sharné is a contributing writer to the Linearity Blog. 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Danila","2024-09-18T13:07:50.276Z","2026-09-05T00:11:12.808Z","2026-09-05T00:11:12.820Z",550054338,"0df8cc51-8f6b-4772-ad9c-915161928874",{"_uid":1791,"name":1784,"image":1792,"noIndex":16,"socials":1796,"noFollow":16,"position":1797,"component":1682,"meta_image":1798,"meta_title":34,"page_title":34,"description":1800,"otherAuthors":1801,"hideFromSitemap":16,"meta_description":34},"1481a0eb-a763-4ca8-bff5-528afec3fbe5",{"id":1793,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":1794,"copyright":34,"fieldtype":36,"meta_data":1795,"is_external_url":16},17365543,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F2000x1334\u002Fb9efa92ac8\u002Fvladimir.jpg",{},[],"CEO",{"id":134,"alt":134,"name":34,"focus":134,"title":134,"source":134,"filename":34,"copyright":134,"fieldtype":36,"meta_data":1799},{},"Vladimir is the CEO and Founder of Linearity in Berlin.",[1693,1718,1741,1764,1802],"18f41243-1490-4761-9883-a07ff61bad13","vladimir-danila","blog\u002Fauthor\u002Fvladimir-danila",-60,[],"d09ac0e5-1735-47c8-a1b0-437d3d438866",[],"monique","blog\u002Fauthor\u002Fmonique",-160,[],"e1ca55ed-34b4-41c4-8708-10ca04b6a436",[],{"id":134,"alt":134,"name":34,"focus":134,"title":134,"source":134,"filename":34,"copyright":134,"fieldtype":36,"meta_data":1816},{},[1818],{"_uid":1819,"content":1820,"component":1617},"92baf225-2895-4fc2-a3b4-023b25c33054",{"type":52,"content":1821},[1822,1826,1830,1834,1838,1866,1870,1882,1883,1888,1898,1902,2031,2037,2050,2061,2081,2094,2107,2120,2133,2146,2151,2152,2162,2175,2187,2200,2212,2223,2236,2249,2262,2268,2287,2299,2312,2328,2332,2337,2353,2357,2439,2450,2518,2524,2537,2550,2563,2576,2588,2607,2620,2633,2645,2658,2671,2684,2696,2714,2727,2733,2746,2759,2771,2784,2797,2814,2824,2828,2833,2837,2847,2987,2993,3006,3019,3032,3045,3069,3082,3095,3108,3136,3141,3142,3150,3162,3175,3181,3204,3217,3229,3242,3254,3267,3273,3286,3303,3322,3335,3339,3343,3348,3352,3484,3490,3503,3515,3528,3539,3552,3564,3582,3593,3598,3599,3607,3620,3632,3645,3657,3670,3683,3695,3707,3713,3718,3724,3725,3738,3751,3763,3782,3786,3796,3801,3805,3809,3936,3942,3955,3968,3981,3993,4011,4023,4036,4049,4054,4062,4069,4082,4095,4108,4120,4133,4140,4153,4159,4172,4179,4191,4203,4209,4221,4231,4235,4240,4244,4248,4367,4373,4385,4398,4411,4423,4435,4447,4459,4466,4471,4479,4490,4501,4513,4524,4535,4553,4564,4576,4587,4598,4611,4617,4628,4641,4645,4654,4659,4660,4746,4749,4754,4827],{"type":55,"content":1823},[1824],{"text":1825,"type":59},"In today's increasingly digital world, the importance of video marketing cannot be overstated.",{"type":55,"content":1827},[1828],{"text":1829,"type":59},"As one of the most impactful communication mediums, video content is critical in how businesses market their products and services.",{"type":55,"content":1831},[1832],{"text":1833,"type":59},"In fact, statistics showcase that this form of marketing has become an indispensable tool in reaching, engaging, and converting audiences around the globe.",{"type":55,"content":1835},[1836],{"text":1837,"type":59},"We'll delve further into these stats and what they mean for businesses, so stay tuned to learn more about the state of video marketing.",{"type":76,"attrs":1839},{"id":1840,"body":1841},"ff109850-88b3-4824-8884-4440f78fb5b6",[1842,1857,1860],{"_uid":1843,"asset":1844,"component":1856,"description":34},"i-9117566a-853b-456e-8cf4-b0d5c8130126",[1845],{"_uid":1846,"asset":1847,"device":1854,"component":1855},"2deb54ab-0565-4004-97dc-dcb36e430c87",[1848],{"_uid":1849,"image":1850,"imageAlt":1851,"component":39},"bc41961f-8a4f-4baa-bd73-74a7e0cd3393",{"alt":1851,"filename":1852,"fieldtype":36,"meta_data":1853,"is_external_url":16},"Infographic with video stats: website viewership and interactive video completion rates","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F6a2961ebc6\u002F200_key_video_marketing_statistics_and_insights_image_1.jpg",{},"none","DeviceMockup","BlogComponentImage",{"lg":1605,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":1858,"initial":1859,"component":156,"backgroundColor":157},"i-74c196d2-4c5f-4b7d-b806-6dd2688f603e","20",{"_uid":1861,"title":1862,"markdown":1863,"component":1864,"disclaimer":1865},"i-5a110679-9980-471b-87ae-2c62343dbb62","Key trends in video marketing","* **86%** of users incorporate videos on their websites, while **77%** use them on social media platforms.\n\n* By the end of 2023, the average person will spend **100 minutes every day** watching online videos, a 19% increase compared to 2021.\n\n* Instagram Reels exhibit a reach of** 892%** among accounts with up to 500 followers, while images in duplicate accounts only reach 77%.\n\n* Interactive videos have an impressive **completion rate of 90%**.\n\n* Most **(90%)** of top-performing YouTube videos incorporate at least a segment of a **target keyword** in their title.","BlogComponentDisclaimerMarkdown","**What this means:** These statistics indicate the increasing importance of videos in online content, their dominance on social media platforms, the growing time spent watching online videos, the effectiveness of Instagram Reels and interactive videos, and the impact of keyword optimization on YouTube video performance. These trends emphasize the need for businesses, content creators, and individuals to leverage video content strategically to engage their audiences effectively and achieve their goals.",{"type":55,"content":1867},[1868],{"text":1869,"type":59},"It’s pretty evident that the power of video has transformed from a wave into a tsunami, sweeping across the digital world, reshaping strategies, and redefining success stories.",{"type":76,"attrs":1871},{"id":1840,"body":1872},[1873],{"_uid":1874,"title":1875,"button":1876,"component":94,"description":1881,"backgroundColor":96},"1aebf67f-cfaf-4971-aab0-c1343a05871f","Jumpstart your ideas with Linearity Curve",[1877],{"_uid":1878,"icon":34,"link":1879,"size":90,"text":1880,"type":92,"component":93},"81c2129f-57dd-4c61-8745-226814c85ada",{"url":87,"linktype":88,"fieldtype":89,"cached_url":87},"Get started","Take your designs to the next level.",{"type":55},{"type":98,"attrs":1884,"content":1885},{"level":100},[1886],{"text":1887,"type":59},"General video marketing statistics",{"type":55,"content":1889},[1890,1892,1896],{"text":1891,"type":59},"From the ever-increasing consumption of video content online to the engagement rates of video on social media and ",{"text":1893,"type":59,"marks":1894},"how video influences buying decisions",[1895],{"type":68},{"text":1897,"type":59},", we'll explore a wide range of statistics that help paint a comprehensive picture of video marketing today.",{"type":55,"content":1899},[1900],{"text":1901,"type":59},"This section will update you with the most recent data shaping the industry landscape, offering an in-depth understanding of how video content transforms how businesses communicate with their audiences.",{"type":405,"attrs":1903,"content":1904},{"order":407},[1905,1928,1944,1965,1974,1987,2000,2015],{"type":178,"content":1906},[1907],{"type":55,"content":1908},[1909,1911,1915,1917,1921,1923],{"text":1910,"type":59},"As of 2023, ",{"text":1912,"type":59,"marks":1913},"86%",[1914],{"type":68},{"text":1916,"type":59}," of businesses use video as a marketing tool, up from ",{"text":1918,"type":59,"marks":1919},"63%",[1920],{"type":68},{"text":1922,"type":59}," in 2017.",{"text":1924,"type":59,"marks":1925},"4",[1926],{"type":1927},"superscript",{"type":178,"content":1929},[1930],{"type":55,"content":1931},[1932,1934,1938,1940],{"text":1933,"type":59},"Social media platforms emerge as the most popular channels for video content, with ",{"text":1935,"type":59,"marks":1936},"78%",[1937],{"type":68},{"text":1939,"type":59}," of marketers utilizing them for their video marketing efforts.",{"text":1941,"type":59,"marks":1942},"2",[1943],{"type":1927},{"type":178,"content":1945},[1946],{"type":55,"content":1947},[1948,1950,1954,1956,1960,1962],{"text":1949,"type":59},"Consumers retain ",{"text":1951,"type":59,"marks":1952},"95%",[1953],{"type":68},{"text":1955,"type":59}," of a message when viewed on video, compared to ",{"text":1957,"type":59,"marks":1958},"10% ",[1959],{"type":68},{"text":1961,"type":59},"when read in text.",{"text":1941,"type":59,"marks":1963},[1964],{"type":1927},{"type":178,"content":1966},[1967],{"type":55,"content":1968},[1969,1971],{"text":1970,"type":59},"Almost half of all internet users search for video content of a product or service before visiting a store.",{"text":1941,"type":59,"marks":1972},[1973],{"type":1927},{"type":178,"content":1975},[1976],{"type":55,"content":1977},[1978,1982,1984],{"text":1979,"type":59,"marks":1980},"92%",[1981],{"type":68},{"text":1983,"type":59}," of mobile video users will share it with others, amplifying the potential reach of branded content.",{"text":1941,"type":59,"marks":1985},[1986],{"type":1927},{"type":178,"content":1988},[1989],{"type":55,"content":1990},[1991,1995,1997],{"text":1992,"type":59,"marks":1993},"73%",[1994],{"type":68},{"text":1996,"type":59}," of buyers report that a brand's social media footprint has swayed their purchasing decisions.",{"text":1941,"type":59,"marks":1998},[1999],{"type":1927},{"type":178,"content":2001},[2002],{"type":55,"content":2003},[2004,2006,2010,2012],{"text":2005,"type":59},"More than ",{"text":2007,"type":59,"marks":2008},"80%",[2009],{"type":68},{"text":2011,"type":59}," of all worldwide internet traffic is constituted by video content.",{"text":1941,"type":59,"marks":2013},[2014],{"type":1927},{"type":178,"content":2016},[2017],{"type":55,"content":2018},[2019,2021,2025,2027],{"text":2020,"type":59},"Short-form videos ",{"text":2022,"type":59,"marks":2023},"under 2 minutes",[2024],{"type":68},{"text":2026,"type":59}," have the best engagement rate.",{"text":2028,"type":59,"marks":2029},"3",[2030],{"type":1927},{"type":76,"attrs":2032},{"id":1840,"body":2033},[2034],{"_uid":2035,"emoji":34,"bgColor":47,"markdown":2036,"component":152},"1b51c19d-7a5a-455d-8f0a-299f602e6a4e","Navigating through mid-2023, an overwhelming ****86%**** of businesses are capitalizing on the power of video marketing, up from ****63%**** in 2017. The video has shifted from an optional marketing tool to a core strategy, reshaping customer engagement.\n\n****73%**** of buyers are influenced by a brand's social media presence, emphasizing the critical role of digital footprints. 2023 data signifies a solid and lasting shift towards video in marketing, marking an era of innovative, engaging communication that promises excellent opportunities for forward-looking brands.",{"type":55,"content":2038},[2039,2041,2045,2047],{"text":2040,"type":59},"9. Around ",{"text":2042,"type":59,"marks":2043},"54% ",[2044],{"type":68},{"text":2046,"type":59},"of consumers want more video content from a brand or business they support.",{"text":1924,"type":59,"marks":2048},[2049],{"type":1927},{"type":55,"content":2051},[2052,2054,2057,2058],{"text":2053,"type":59},"10. Incorporating videos into landing pages can enhance conversion rates by as much as ",{"text":2007,"type":59,"marks":2055},[2056],{"type":68},{"text":243,"type":59},{"text":2028,"type":59,"marks":2059},[2060],{"type":1927},{"type":55,"content":2062},[2063,2065,2069,2071,2075,2077],{"text":2064,"type":59},"11. By the end of 2023, the average person will spend ",{"text":2066,"type":59,"marks":2067},"100 minutes every day",[2068],{"type":68},{"text":2070,"type":59}," watching online videos, a ",{"text":2072,"type":59,"marks":2073},"19%",[2074],{"type":68},{"text":2076,"type":59}," increase compared to 2021.",{"text":2078,"type":59,"marks":2079},"5",[2080],{"type":1927},{"type":55,"content":2082},[2083,2085,2089,2091],{"text":2084,"type":59},"12. 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",{"text":2167,"type":59,"marks":2168},"75%",[2169],{"type":68},{"text":2171,"type":59}," of millennials prefer watching videos on social media that inform them about a product or service.",{"text":2078,"type":59,"marks":2173},[2174],{"type":1927},{"type":55,"content":2176},[2177,2179,2182,2184],{"text":2178,"type":59},"18. Video is employed as a marketing instrument by ",{"text":2138,"type":59,"marks":2180},[2181],{"type":68},{"text":2183,"type":59}," of companies in social media.",{"text":2078,"type":59,"marks":2185},[2186],{"type":1927},{"type":55,"content":2188},[2189,2191,2194,2196],{"text":2190,"type":59},"19. Over ",{"text":2007,"type":59,"marks":2192},[2193],{"type":68},{"text":2195,"type":59}," of users can remember a video advertisement they've seen in the past month.",{"text":2197,"type":59,"marks":2198},"1",[2199],{"type":1927},{"type":55,"content":2201},[2202,2204,2207,2209],{"text":2203,"type":59},"20. By the end of 2023, ",{"text":2167,"type":59,"marks":2205},[2206],{"type":68},{"text":2208,"type":59}," of all mobile data will be video.",{"text":2078,"type":59,"marks":2210},[2211],{"type":1927},{"type":55,"content":2213},[2214,2216,2219,2220],{"text":2215,"type":59},"21. Including videos on a landing page can elevate the conversion rates to ",{"text":1912,"type":59,"marks":2217},[2218],{"type":68},{"text":243,"type":59},{"text":2197,"type":59,"marks":2221},[2222],{"type":1927},{"type":55,"content":2224},[2225,2227,2231,2233],{"text":2226,"type":59},"22.",{"text":2228,"type":59,"marks":2229}," 30%",[2230],{"type":68},{"text":2232,"type":59}," of mobile shoppers say video is the best medium for discovering new products.",{"text":2078,"type":59,"marks":2234},[2235],{"type":1927},{"type":55,"content":2237},[2238,2240,2244,2246],{"text":2239,"type":59},"23.",{"text":2241,"type":59,"marks":2242}," 55%",[2243],{"type":68},{"text":2245,"type":59}," of people consume video content thoroughly - the highest amount of all types of content.",{"text":2078,"type":59,"marks":2247},[2248],{"type":1927},{"type":55,"content":2250},[2251,2253,2257,2259],{"text":2252,"type":59},"24. By the end of 2023, it is predicted that users will spend an average of ",{"text":2254,"type":59,"marks":2255},"40 minutes",[2256],{"type":68},{"text":2258,"type":59}," per YouTube session.",{"text":1941,"type":59,"marks":2260},[2261],{"type":1927},{"type":76,"attrs":2263},{"id":1840,"body":2264},[2265],{"_uid":2266,"markdown":2267,"component":974},"81052818-acfb-404d-846d-d822ef2a23b6","User-generated videos on brand websites can increase conversions by **20%**.",{"type":55,"content":2269},[2270,2272,2276,2278,2282,2284],{"text":2271,"type":59},"25. ",{"text":2273,"type":59,"marks":2274},"65%",[2275],{"type":68},{"text":2277,"type":59}," of executives visit a marketer's website, and ",{"text":2279,"type":59,"marks":2280},"39%",[2281],{"type":68},{"text":2283,"type":59}," call a vendor after viewing a marketing video.",{"text":2078,"type":59,"marks":2285},[2286],{"type":1927},{"type":55,"content":2288},[2289,2291,2294,2296],{"text":2290,"type":59},"26. ",{"text":2125,"type":59,"marks":2292},[2293],{"type":68},{"text":2295,"type":59}," of videos viewed on Twitter are watched through a mobile device.",{"text":2078,"type":59,"marks":2297},[2298],{"type":1927},{"type":55,"content":2300},[2301,2303,2307,2309],{"text":2302,"type":59},"27. By the end of 2023, video marketers will grow revenue nearly ",{"text":2304,"type":59,"marks":2305},"50%",[2306],{"type":68},{"text":2308,"type":59}," faster than non-video users.",{"text":2078,"type":59,"marks":2310},[2311],{"type":1927},{"type":55,"content":2313},[2314,2316,2320,2322,2326],{"text":2315,"type":59},"Video marketing is no longer a novelty but integral to any effective marketing strategy. The ",{"text":2317,"type":59,"marks":2318},"high levels of engagement ",[2319],{"type":68},{"text":2321,"type":59},"and the preference for video content among consumers ",{"text":2323,"type":59,"marks":2324},"underscore the potential impact of video marketing for businesses ",[2325],{"type":68},{"text":2327,"type":59},"of all sizes and across various industries.",{"type":55,"content":2329},[2330],{"text":2331,"type":59},"However, it's crucial to remember that the success of video marketing doesn't simply rely on producing videos. Instead, businesses must create strategic, high-quality content that is compelling and informative for their target audience.",{"type":98,"attrs":2333,"content":2334},{"level":100},[2335],{"text":2336,"type":59},"Video marketing for business statistics",{"type":55,"content":2338},[2339,2341,2345,2347,2351],{"text":2340,"type":59},"Video content has revolutionized how businesses market their products and services, creating a dynamic and ",{"text":2342,"type":59,"marks":2343},"engaging platform ",[2344],{"type":68},{"text":2346,"type":59},"that ",{"text":2348,"type":59,"marks":2349},"attracts audiences ",[2350],{"type":68},{"text":2352,"type":59},"and has a lasting impact on their buying decisions.",{"type":55,"content":2354},[2355],{"text":2356,"type":59},"This section delves into statistics on how businesses utilize video marketing to boost brand visibility, increase audience engagement, and drive sales.",{"type":405,"attrs":2358,"content":2359},{"order":407},[2360,2374,2389,2407],{"type":178,"content":2361},[2362],{"type":55,"content":2363},[2364,2366,2370,2371],{"text":2365,"type":59},"Videos in business emails have increased from ",{"text":2367,"type":59,"marks":2368},"36% to 46%",[2369],{"type":68},{"text":243,"type":59},{"text":1924,"type":59,"marks":2372},[2373],{"type":1927},{"type":178,"content":2375},[2376],{"type":55,"content":2377},[2378,2380,2384,2386],{"text":2379,"type":59},"Businesses utilize videos to establish trust among users and have shown a significant increase in sales conversion rates. Using videos alone has resulted in a ",{"text":2381,"type":59,"marks":2382},"12%",[2383],{"type":68},{"text":2385,"type":59}," leap in sales conversion.",{"text":1924,"type":59,"marks":2387},[2388],{"type":1927},{"type":178,"content":2390},[2391],{"type":55,"content":2392},[2393,2396,2398,2402,2404],{"text":1912,"type":59,"marks":2394},[2395],{"type":68},{"text":2397,"type":59}," of users incorporate videos on their websites, while ",{"text":2399,"type":59,"marks":2400},"77%",[2401],{"type":68},{"text":2403,"type":59}," use them on social media platforms.",{"text":1941,"type":59,"marks":2405},[2406],{"type":1927},{"type":178,"content":2408},[2409],{"type":55,"content":2410},[2411,2413,2417,2419,2423,2425,2429,2431,2434,2436],{"text":2412,"type":59},"Among businesses, ",{"text":2414,"type":59,"marks":2415},"59%",[2416],{"type":68},{"text":2418,"type":59}," use demo videos,",{"text":2420,"type":59,"marks":2421}," 13%",[2422],{"type":68},{"text":2424,"type":59}," opt for video blogs or vlogs, ",{"text":2426,"type":59,"marks":2427},"7%",[2428],{"type":68},{"text":2430,"type":59}," prefer chalk whiteboards, and ",{"text":2381,"type":59,"marks":2432},[2433],{"type":68},{"text":2435,"type":59}," create one-to-one videos for personalized communication.",{"text":1924,"type":59,"marks":2437},[2438],{"type":1927},{"type":76,"attrs":2440},{"id":1840,"body":2441},[2442],{"_uid":2443,"title":2444,"button":2445,"component":94,"description":2449,"backgroundColor":508},"be28185d-6419-4478-8ed6-6c1676563c48","Unleash Your Creativity with Our Templates",[2446],{"_uid":2447,"icon":34,"link":2448,"size":90,"text":1880,"type":92,"component":93},"d807699e-cf4c-4fc5-81a3-204134203cc9",{"url":1132,"linktype":88,"fieldtype":89,"cached_url":1132},"Explore a wide range of templates for social media, posters, business cards, and more at Linearity Curve. Perfect for all your design needs!",{"type":405,"attrs":2451,"content":2452},{"order":407},[2453,2468,2483,2498],{"type":178,"content":2454},[2455],{"type":55,"content":2456},[2457,2459,2463,2465],{"text":2458,"type":59},"Over ",{"text":2460,"type":59,"marks":2461},"61%",[2462],{"type":68},{"text":2464,"type":59}," of sales teams have already adopted video marketing strategies, and two-thirds of respondents emphasized the importance of providing sales teams with access to client and potential viewer data.",{"text":1941,"type":59,"marks":2466},[2467],{"type":1927},{"type":178,"content":2469},[2470],{"type":55,"content":2471},[2472,2474,2478,2480],{"text":2473,"type":59},"Only ",{"text":2475,"type":59,"marks":2476},"24%",[2477],{"type":68},{"text":2479,"type":59}," of small businesses seek external assistance, such as agencies, freelancers, or contractors, for their video marketing efforts.",{"text":1924,"type":59,"marks":2481},[2482],{"type":1927},{"type":178,"content":2484},[2485],{"type":55,"content":2486},[2487,2489,2493,2495],{"text":2488,"type":59},"Keeping videos within ",{"text":2490,"type":59,"marks":2491},"120 seconds or less",[2492],{"type":68},{"text":2494,"type":59}," is essential, as shorter and more relevant videos can capture viewers' attention more remarkably.",{"text":1941,"type":59,"marks":2496},[2497],{"type":1927},{"type":178,"content":2499},[2500],{"type":55,"content":2501},[2502,2504,2508,2510,2513,2515],{"text":2503,"type":59},"Approximately",{"text":2505,"type":59,"marks":2506}," 64%",[2507],{"type":68},{"text":2509,"type":59}," of customers purchase after watching videos, and ",{"text":2125,"type":59,"marks":2511},[2512],{"type":68},{"text":2514,"type":59}," of viewers are convinced to buy based on video content.",{"text":1941,"type":59,"marks":2516},[2517],{"type":1927},{"type":76,"attrs":2519},{"id":1840,"body":2520},[2521],{"_uid":2522,"emoji":34,"bgColor":47,"markdown":2523,"component":152},"80fddfe1-43c7-4117-bb59-41f96f30cd38","A new wave of optimism is sweeping through the business community as the role of video content surges in email communication, with an increase from ****36% to 46%****. Using videos in business emails is not just a trend but a testament to our evolving understanding of effective communication.\n\nThe tangible result is a whopping ****12%**** leap in sales conversion rates, reinforcing that businesses are not just adopting video – they are reaping its benefits.",{"type":55,"content":2525},[2526,2528,2532,2534],{"text":2527,"type":59},"9. Video users experience a ",{"text":2529,"type":59,"marks":2530},"66%",[2531],{"type":68},{"text":2533,"type":59}," increase in leads generated each year.",{"text":1941,"type":59,"marks":2535},[2536],{"type":1927},{"type":55,"content":2538},[2539,2541,2545,2547],{"text":2540,"type":59},"10. ",{"text":2542,"type":59,"marks":2543},"89%",[2544],{"type":68},{"text":2546,"type":59}," of video marketers confirm that video provides a good return on investment (ROI).",{"text":1941,"type":59,"marks":2548},[2549],{"type":1927},{"type":55,"content":2551},[2552,2554,2558,2560],{"text":2553,"type":59},"11. ",{"text":2555,"type":59,"marks":2556},"83%",[2557],{"type":68},{"text":2559,"type":59}," of video marketers state that video contributes to lead generation.",{"text":1941,"type":59,"marks":2561},[2562],{"type":1927},{"type":55,"content":2564},[2565,2567,2571,2573],{"text":2566,"type":59},"12. The video has increased website traffic for ",{"text":2568,"type":59,"marks":2569},"87%",[2570],{"type":68},{"text":2572,"type":59}," of video marketers.",{"text":1941,"type":59,"marks":2574},[2575],{"type":1927},{"type":55,"content":2577},[2578,2580,2583,2585],{"text":2579,"type":59},"13. ",{"text":2007,"type":59,"marks":2581},[2582],{"type":68},{"text":2584,"type":59}," of video marketers believe that video has directly increased sales.",{"text":1941,"type":59,"marks":2586},[2587],{"type":1927},{"type":55,"content":2589},[2590,2592,2596,2598,2602,2604],{"text":2591,"type":59},"14. Video marketing is employed by ",{"text":2593,"type":59,"marks":2594},"71% ",[2595],{"type":68},{"text":2597,"type":59},"of B2B marketers and",{"text":2599,"type":59,"marks":2600}," 66%",[2601],{"type":68},{"text":2603,"type":59}," of B2C marketers.",{"text":1941,"type":59,"marks":2605},[2606],{"type":1927},{"type":55,"content":2608},[2609,2611,2615,2617],{"text":2610,"type":59},"15. Personalized video marketing has resulted in a ",{"text":2612,"type":59,"marks":2613},"500% ",[2614],{"type":68},{"text":2616,"type":59},"increase in email conversions.",{"text":1941,"type":59,"marks":2618},[2619],{"type":1927},{"type":55,"content":2621},[2622,2624,2628,2630],{"text":2623,"type":59},"16",{"text":2625,"type":59,"marks":2626},". 70%",[2627],{"type":68},{"text":2629,"type":59}," of B2B buyers and researchers watch videos throughout the buyer's journey.",{"text":1941,"type":59,"marks":2631},[2632],{"type":1927},{"type":55,"content":2634},[2635,2636,2640,2642],{"text":2165,"type":59},{"text":2637,"type":59,"marks":2638},"96%",[2639],{"type":68},{"text":2641,"type":59}," of B2B organizations utilize video in marketing campaigns.",{"text":1941,"type":59,"marks":2643},[2644],{"type":1927},{"type":55,"content":2646},[2647,2649,2653,2655],{"text":2648,"type":59},"18.",{"text":2650,"type":59,"marks":2651}," 59%",[2652],{"type":68},{"text":2654,"type":59}," of B2B decision-makers prefer video over text when learning about a product or service.",{"text":1941,"type":59,"marks":2656},[2657],{"type":1927},{"type":55,"content":2659},[2660,2662,2666,2668],{"text":2661,"type":59},"19. The video has helped ",{"text":2663,"type":59,"marks":2664},"76%",[2665],{"type":68},{"text":2667,"type":59}," of businesses increase website traffic.",{"text":1924,"type":59,"marks":2669},[2670],{"type":1927},{"type":55,"content":2672},[2673,2675,2679,2681],{"text":2674,"type":59},"20. Including video in ad campaigns leads to a ",{"text":2676,"type":59,"marks":2677},"34%",[2678],{"type":68},{"text":2680,"type":59}," increase in conversion rates.",{"text":1941,"type":59,"marks":2682},[2683],{"type":1927},{"type":55,"content":2685},[2686,2688,2692,2693],{"text":2687,"type":59},"21. The global streaming market has experienced a growth rate of ",{"text":2689,"type":59,"marks":2690},"55%",[2691],{"type":68},{"text":243,"type":59},{"text":1941,"type":59,"marks":2694},[2695],{"type":1927},{"type":55,"content":2697},[2698,2700,2704,2706,2709,2711],{"text":2699,"type":59},"22. Training webinars attract ",{"text":2701,"type":59,"marks":2702},"53%",[2703],{"type":68},{"text":2705,"type":59}," of participants, while corporate communications webinars attract ",{"text":2273,"type":59,"marks":2707},[2708],{"type":68},{"text":2710,"type":59},". It is common for webinar conversion rates to be lower due to their niche audience targeting.",{"text":1941,"type":59,"marks":2712},[2713],{"type":1927},{"type":55,"content":2715},[2716,2718,2722,2724],{"text":2717,"type":59},"23. ",{"text":2719,"type":59,"marks":2720},"68%",[2721],{"type":68},{"text":2723,"type":59}," of marketers claim that the return on investment from video marketing is better than that from Google Ads.",{"text":1941,"type":59,"marks":2725},[2726],{"type":1927},{"type":76,"attrs":2728},{"id":1840,"body":2729},[2730],{"_uid":2731,"markdown":2732,"component":974},"3eb84fad-9dc7-4fde-9875-e2ec98611dbc","In **26%** of cases, video thumbnails are included in Google search results, and users are more inclined to click on video search results.",{"type":55,"content":2734},[2735,2737,2741,2743],{"text":2736,"type":59},"24. Video ad spending is projected to increase by ",{"text":2738,"type":59,"marks":2739},"41.9%",[2740],{"type":68},{"text":2742,"type":59}," by 2024.",{"text":1941,"type":59,"marks":2744},[2745],{"type":1927},{"type":55,"content":2747},[2748,2750,2754,2756],{"text":2749,"type":59},"25.",{"text":2751,"type":59,"marks":2752}," 61%",[2753],{"type":68},{"text":2755,"type":59}," of companies consider YouTube user statistics on video content a significant part of their marketing plan.",{"text":1941,"type":59,"marks":2757},[2758],{"type":1927},{"type":55,"content":2760},[2761,2763,2766,2768],{"text":2762,"type":59},"26.",{"text":2228,"type":59,"marks":2764},[2765],{"type":68},{"text":2767,"type":59}," of sellers still prioritize the development of a video marketing strategy over their website.",{"text":2078,"type":59,"marks":2769},[2770],{"type":1927},{"type":55,"content":2772},[2773,2775,2779,2781],{"text":2774,"type":59},"27.",{"text":2776,"type":59,"marks":2777}," 47%",[2778],{"type":68},{"text":2780,"type":59}," of marketers believe video marketing is the most effective way to address business challenges.",{"text":1924,"type":59,"marks":2782},[2783],{"type":1927},{"type":55,"content":2785},[2786,2788,2792,2794],{"text":2787,"type":59},"28. Businesses that incorporate video content generate income ",{"text":2789,"type":59,"marks":2790},"49%",[2791],{"type":68},{"text":2793,"type":59}," faster than those that do not use videos.",{"text":1924,"type":59,"marks":2795},[2796],{"type":1927},{"type":55,"content":2798},[2799,2801,2804,2806,2809,2812],{"text":2800,"type":59},"29. When given a choice between video content and text, ",{"text":2414,"type":59,"marks":2802},[2803],{"type":68},{"text":2805,"type":59}," of senior executives prefer video content.",{"text":1941,"type":59,"marks":2807},[2808],{"type":1927},{"text":1437,"type":59,"marks":2810},[2811],{"type":68},{"text":2813,"type":59},"of senior executives prefer video content.2",{"type":55,"content":2815},[2816,2818,2822],{"text":2817,"type":59},"The type of video content businesses create—from product demonstrations to customer testimonials—illustrates how ",{"text":2819,"type":59,"marks":2820},"video can communicate brand messages ",[2821],{"type":68},{"text":2823,"type":59},"and appeal to diverse audiences.",{"type":55,"content":2825},[2826],{"text":2827,"type":59},"It is also clear that the return on investment in video marketing can be substantial, further cementing its position as a cornerstone of digital marketing strategies.",{"type":98,"attrs":2829,"content":2830},{"level":100},[2831],{"text":2832,"type":59},"Video marketing with social media statistics",{"type":55,"content":2834},[2835],{"text":2836,"type":59},"As social platforms evolve and diversify, video content continues to rise in prominence, transforming how businesses connect with audiences, build brand loyalty, and drive consumer action.",{"type":55,"content":2838},[2839,2841,2845],{"text":2840,"type":59},"This section will unravel compelling statistics demonstrating the ",{"text":2842,"type":59,"marks":2843},"impact and importance of integrating video content into social media strategies",[2844],{"type":68},{"text":2846,"type":59},". We'll delve into different aspects of this trend, such as the most effective types of videos for social media, the platforms that offer the highest engagement for video content, the role of live videos, and much more.",{"type":405,"attrs":2848,"content":2849},{"order":407},[2850,2869,2890,2910,2930,2943,2958,2973],{"type":178,"content":2851},[2852],{"type":55,"content":2853},[2854,2856,2859,2861,2864,2866],{"text":2855,"type":59},"Most businesses (",{"text":2689,"type":59,"marks":2857},[2858],{"type":68},{"text":2860,"type":59},") are interested in sharing videos on LinkedIn, and many marketers (",{"text":2086,"type":59,"marks":2862},[2863],{"type":68},{"text":2865,"type":59},") already do so.",{"text":2197,"type":59,"marks":2867},[2868],{"type":1927},{"type":178,"content":2870},[2871],{"type":55,"content":2872},[2873,2875,2879,2881,2885,2887],{"text":2874,"type":59},"Approximately ",{"text":2876,"type":59,"marks":2877},"45%",[2878],{"type":68},{"text":2880,"type":59}," of people dedicate at least one hour per week to watching videos on YouTube and Facebook, with the majority (",{"text":2882,"type":59,"marks":2883},"85%",[2884],{"type":68},{"text":2886,"type":59},") watching without sound.",{"text":2028,"type":59,"marks":2888},[2889],{"type":1927},{"type":178,"content":2891},[2892],{"type":55,"content":2893},[2894,2896,2900,2902,2906,2907],{"text":2895,"type":59},"Facebook users spend around ",{"text":2897,"type":59,"marks":2898},"100 million hours",[2899],{"type":68},{"text":2901,"type":59}," watching videos daily, while Snapchatters view a staggering ",{"text":2903,"type":59,"marks":2904},"10 billion videos",[2905],{"type":68},{"text":243,"type":59},{"text":2028,"type":59,"marks":2908},[2909],{"type":1927},{"type":178,"content":2911},[2912],{"type":55,"content":2913},[2914,2916,2920,2922,2925,2927],{"text":2915,"type":59},"Users who watch Facebook video content for at least the first ",{"text":2917,"type":59,"marks":2918},"3 seconds",[2919],{"type":68},{"text":2921,"type":59}," are highly likely to continue watching for a minimum of 10 seconds, and ",{"text":2876,"type":59,"marks":2923},[2924],{"type":68},{"text":2926,"type":59}," of them watch videos for 30 seconds.",{"text":2028,"type":59,"marks":2928},[2929],{"type":1927},{"type":178,"content":2931},[2932],{"type":55,"content":2933},[2934,2935,2938,2940],{"text":2874,"type":59},{"text":2637,"type":59,"marks":2936},[2937],{"type":68},{"text":2939,"type":59}," of marketers allocate advertising expenditure to video content.",{"text":2078,"type":59,"marks":2941},[2942],{"type":1927},{"type":178,"content":2944},[2945],{"type":55,"content":2946},[2947,2949,2953,2955],{"text":2948,"type":59},"YouTube's reach among ",{"text":2950,"type":59,"marks":2951},"18- to 49-year-olds",[2952],{"type":68},{"text":2954,"type":59}," in an average week surpasses all cable TV networks combined.",{"text":2078,"type":59,"marks":2956},[2957],{"type":1927},{"type":178,"content":2959},[2960],{"type":55,"content":2961},[2962,2964,2968,2970],{"text":2963,"type":59},"Social media posts incorporating videos experience a ",{"text":2965,"type":59,"marks":2966},"48%",[2967],{"type":68},{"text":2969,"type":59}," increase in views compared to other content types.",{"text":2078,"type":59,"marks":2971},[2972],{"type":1927},{"type":178,"content":2974},[2975],{"type":55,"content":2976},[2977,2979,2983,2984],{"text":2978,"type":59},"Facebook garners an average of ",{"text":2980,"type":59,"marks":2981},"8 billion video views daily",[2982],{"type":68},{"text":243,"type":59},{"text":2028,"type":59,"marks":2985},[2986],{"type":1927},{"type":76,"attrs":2988},{"id":1840,"body":2989},[2990],{"_uid":2991,"emoji":34,"bgColor":47,"markdown":2992,"component":152},"ad907a84-c100-4739-9038-9be1ed60ef98","In this electrifying digital era, businesses and marketers recognize the power of LinkedIn videos, leveraging this dynamic platform to engage audiences. The sheer volume of video content watched on social platforms like Facebook and Snapchat is staggering, ****emphasizing video's commanding role in digital advertising****.\n\nCoupled with YouTube's formidable reach and the magnetic effect of video-embedded social media posts, we stand at the dawn of an empowering and creative video marketing revolution.",{"type":55,"content":2994},[2995,2997,3001,3003],{"text":2996,"type":59},"9. Videos posted on Instagram receive",{"text":2998,"type":59,"marks":2999}," twice as much engagement",[3000],{"type":68},{"text":3002,"type":59}," as photos.",{"text":2028,"type":59,"marks":3004},[3005],{"type":1927},{"type":55,"content":3007},[3008,3010,3014,3016],{"text":3009,"type":59},"10. Tweets containing videos attract ",{"text":3011,"type":59,"marks":3012},"ten times more engagement",[3013],{"type":68},{"text":3015,"type":59}," than those without.",{"text":2078,"type":59,"marks":3017},[3018],{"type":1927},{"type":55,"content":3020},[3021,3023,3027,3029],{"text":3022,"type":59},"11. LinkedIn users are ",{"text":3024,"type":59,"marks":3025},"20 times more",[3026],{"type":68},{"text":3028,"type":59}," inclined to share video posts than any other type of content.",{"text":2197,"type":59,"marks":3030},[3031],{"type":1927},{"type":55,"content":3033},[3034,3036,3040,3042],{"text":3035,"type":59},"12. LinkedIn video posts receive an average of ",{"text":3037,"type":59,"marks":3038},"three times more engagement",[3039],{"type":68},{"text":3041,"type":59}," than text posts.",{"text":2197,"type":59,"marks":3043},[3044],{"type":1927},{"type":76,"attrs":3046},{"id":1840,"body":3047},[3048],{"_uid":3049,"cards":3050,"component":553},"6f99888e-3147-4213-93a1-3c115186a346",[3051,3060],{"_uid":3052,"image":3053,"button":3055,"component":541,"description":34},"618f1e6d-1731-4149-9d48-1b2521c93654",{"filename":3054,"fieldtype":36},"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fec887feefe\u002F200_key_video_marketing_statistics_and_insights_image_2.jpg",[3056],{"_uid":3057,"link":3058,"size":90,"text":540,"type":92,"component":93},"f34e9d23-4ffe-4680-94c5-df173f33ce3c",{"url":3059,"linktype":88,"fieldtype":89,"cached_url":3059},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fsocial-media\u002Fpodcast-cover\u002Fmarketing-power\u002F",{"_uid":3061,"image":3062,"button":3064,"component":541,"description":34},"405fff1c-61c3-4d71-8097-690758d21a42",{"filename":3063,"fieldtype":36},"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fd36b16b3b7\u002F200_key_video_marketing_statistics_and_insights_image_3.jpg",[3065],{"_uid":3066,"link":3067,"size":90,"text":540,"type":92,"component":93},"5cda1b3b-d81a-47b7-90c6-3a5cfbd59baf",{"url":3068,"linktype":88,"fieldtype":89,"cached_url":3068},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fsocial-media\u002Finstagram-stories\u002Fdigital-marketing\u002F",{"type":55,"content":3070},[3071,3073,3077,3079],{"text":3072,"type":59},"13.",{"text":3074,"type":59,"marks":3075}," 75%",[3076],{"type":68},{"text":3078,"type":59}," of business executives and professionals watch LinkedIn-related videos at least once a week.",{"text":2197,"type":59,"marks":3080},[3081],{"type":1927},{"type":55,"content":3083},[3084,3086,3090,3092],{"text":3085,"type":59},"14. More than half (",{"text":3087,"type":59,"marks":3088},"54%",[3089],{"type":68},{"text":3091,"type":59},") of consumers desire increased video content from the brands they support.",{"text":2028,"type":59,"marks":3093},[3094],{"type":1927},{"type":55,"content":3096},[3097,3099,3103,3105],{"text":3098,"type":59},"15. Pinterest users exhibit a ",{"text":3100,"type":59,"marks":3101},"2.6 times higher",[3102],{"type":68},{"text":3104,"type":59}," likelihood of completing a purchase when they engage with brand video content.",{"text":2078,"type":59,"marks":3106},[3107],{"type":1927},{"type":55,"content":3109},[3110,3112,3126,3128,3131,3133],{"text":3111,"type":59},"16. 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Most people (",{"text":2138,"type":59,"marks":3155},[3156],{"type":68},{"text":3158,"type":59},") are more likely to engage with social media posts containing videos than other forms of content.",{"text":2078,"type":59,"marks":3160},[3161],{"type":1927},{"type":55,"content":3163},[3164,3166,3170,3172],{"text":3165,"type":59},"18. YouTube's mobile video consumption experiences an annual growth rate of ",{"text":3167,"type":59,"marks":3168},"100%",[3169],{"type":68},{"text":3171,"type":59},", emphasizing businesses' need to establish a presence on the platform.",{"text":1924,"type":59,"marks":3173},[3174],{"type":1927},{"type":76,"attrs":3176},{"id":1840,"body":3177},[3178],{"_uid":3179,"emoji":34,"bgColor":47,"markdown":3180,"component":152},"c4eee252-7248-4f85-860f-5786c9f9bf95","Recent statistics reveal that tweets featuring videos have a significantly higher probability of retweeting, approximately ****six times greater**** than tweets containing only photos.",{"type":55,"content":3182},[3183,3185,3189,3191,3194,3196,3199,3201],{"text":3184,"type":59},"19. ",{"text":3186,"type":59,"marks":3187},"90% ",[3188],{"type":68},{"text":3190,"type":59},"of brands post videos on YouTube at least once a week, while ",{"text":2555,"type":59,"marks":3192},[3193],{"type":68},{"text":3195,"type":59}," share videos on their Instagram feed (",{"text":2007,"type":59,"marks":3197},[3198],{"type":68},{"text":3200,"type":59}," share to Instagram Stories).",{"text":2028,"type":59,"marks":3202},[3203],{"type":1927},{"type":55,"content":3205},[3206,3208,3212,3214],{"text":3207,"type":59},"20.",{"text":3209,"type":59,"marks":3210}," 93%",[3211],{"type":68},{"text":3213,"type":59}," of marketers claim to have acquired new business through video content shared on social media.",{"text":1924,"type":59,"marks":3215},[3216],{"type":1927},{"type":55,"content":3218},[3219,3221,3225,3226],{"text":3220,"type":59},"21. In the United States, the watch time for shopping-related videos on YouTube has ",{"text":3222,"type":59,"marks":3223},"increased fivefold",[3224],{"type":68},{"text":243,"type":59},{"text":2078,"type":59,"marks":3227},[3228],{"type":1927},{"type":55,"content":3230},[3231,3233,3237,3239],{"text":3232,"type":59},"22. ",{"text":3234,"type":59,"marks":3235},"Three-quarters (75%)",[3236],{"type":68},{"text":3238,"type":59}," of viewers prefer to watch videos in horizontal format.",{"text":2078,"type":59,"marks":3240},[3241],{"type":1927},{"type":55,"content":3243},[3244,3246,3249,3251],{"text":3245,"type":59},"23. Live video content is growing in popularity among consumers, with ",{"text":2876,"type":59,"marks":3247},[3248],{"type":68},{"text":3250,"type":59}," expressing a desire for more live videos.",{"text":2078,"type":59,"marks":3252},[3253],{"type":1927},{"type":55,"content":3255},[3256,3258,3262,3264],{"text":3257,"type":59},"24. Recent findings indicate that Facebook Live videos are significantly more engaging to Facebook users, with a ",{"text":3259,"type":59,"marks":3260},"fourfold increase",[3261],{"type":68},{"text":3263,"type":59}," in the likelihood of viewership compared to pre-recorded videos.",{"text":2028,"type":59,"marks":3265},[3266],{"type":1927},{"type":76,"attrs":3268},{"id":1840,"body":3269},[3270],{"_uid":3271,"markdown":3272,"component":974},"c3a0f10e-5392-43b5-8921-1713966fa9ce","Facebook Stories with sound or voice-overs lead to better results in the lower sales funnel stages ( **80%** improvement).",{"type":55,"content":3274},[3275,3277,3281,3283],{"text":3276,"type":59},"25. Instagram videos that last approximately ",{"text":3278,"type":59,"marks":3279},"26 seconds",[3280],{"type":68},{"text":3282,"type":59}," attract the highest number of comments.",{"text":2028,"type":59,"marks":3284},[3285],{"type":1927},{"type":55,"content":3287},[3288,3290,3294,3296,3299,3300],{"text":3289,"type":59},"26. Instagram Reels exhibit a reach of ",{"text":3291,"type":59,"marks":3292},"892%",[3293],{"type":68},{"text":3295,"type":59}," among accounts with up to 500 followers, while images in duplicate accounts only reach ",{"text":2399,"type":59,"marks":3297},[3298],{"type":68},{"text":243,"type":59},{"text":2028,"type":59,"marks":3301},[3302],{"type":1927},{"type":55,"content":3304},[3305,3307,3311,3313,3317,3319],{"text":3306,"type":59},"27. Twitter videos that can be understood without sound (through closed captions or text overlays) achieve ",{"text":3308,"type":59,"marks":3309},"28%",[3310],{"type":68},{"text":3312,"type":59}," longer view times and ",{"text":3314,"type":59,"marks":3315},"1.8 times higher",[3316],{"type":68},{"text":3318,"type":59}," return on investment.",{"text":1924,"type":59,"marks":3320},[3321],{"type":1927},{"type":55,"content":3323},[3324,3326,3330,3332],{"text":3325,"type":59},"28. Almost half (",{"text":3327,"type":59,"marks":3328},"47%",[3329],{"type":68},{"text":3331,"type":59},") of social media users follow brands on YouTube.",{"text":2028,"type":59,"marks":3333},[3334],{"type":1927},{"type":55,"content":3336},[3337],{"text":3338,"type":59},"Engage, empower, and excite your audience as you embrace the unlimited potential of this dynamic medium.",{"type":55,"content":3340},[3341],{"text":3342,"type":59},"As you witness the awe-inspiring impact of your video campaigns, delve deeper into consumer and content statistics, where valuable insights await. This is where the fusion of creativity and data fuels your success, propelling your brand to new heights. Step into the minds of your audience and unlock the secrets to captivating them like never before.",{"type":98,"attrs":3344,"content":3345},{"level":100},[3346],{"text":3347,"type":59},"Video marketing consumer and content statistics",{"type":55,"content":3349},[3350],{"text":3351,"type":59},"The statistics in this section will shed light on the types of video content that resonate with consumers the most, the platforms they prefer for consuming this content, and how video influences their journey from awareness to purchase.",{"type":405,"attrs":3353,"content":3354},{"order":407},[3355,3375,3390,3403,3417,3444,3458,3471],{"type":178,"content":3356},[3357],{"type":55,"content":3358},[3359,3361,3365,3367,3371,3372],{"text":3360,"type":59},"Worldwide, the average daily video consumption per person is approximately ",{"text":3362,"type":59,"marks":3363},"84 minutes",[3364],{"type":68},{"text":3366,"type":59},". Notably, individuals in China and Sweden have the highest daily video consumption, watching around",{"text":3368,"type":59,"marks":3369}," 103 minutes",[3370],{"type":68},{"text":243,"type":59},{"text":2078,"type":59,"marks":3373},[3374],{"type":1927},{"type":178,"content":3376},[3377],{"type":55,"content":3378},[3379,3381,3385,3387],{"text":3380,"type":59},"Video content is shared ",{"text":3382,"type":59,"marks":3383},"52%",[3384],{"type":68},{"text":3386,"type":59}," more frequently than other forms, such as social posts, product pages, and blog posts.",{"text":2028,"type":59,"marks":3388},[3389],{"type":1927},{"type":178,"content":3391},[3392],{"type":55,"content":3393},[3394,3396,3399,3400],{"text":3395,"type":59},"On average, videos have a retention rate of ",{"text":3087,"type":59,"marks":3397},[3398],{"type":68},{"text":243,"type":59},{"text":2078,"type":59,"marks":3401},[3402],{"type":1927},{"type":178,"content":3404},[3405],{"type":55,"content":3406},[3407,3409,3412,3414],{"text":3408,"type":59},"Mobile devices are used by ",{"text":2167,"type":59,"marks":3410},[3411],{"type":68},{"text":3413,"type":59}," of people to watch short-form video content.",{"text":2078,"type":59,"marks":3415},[3416],{"type":1927},{"type":178,"content":3418},[3419],{"type":55,"content":3420},[3421,3423,3427,3429,3433,3435,3439,3441],{"text":3422,"type":59},"According to",{"text":3424,"type":59,"marks":3425}," 36%",[3426],{"type":68},{"text":3428,"type":59}," of marketers, product videos generate the greatest return on investment (ROI) compared to other types of videos. 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Mobile devices become our viewing glasses, delighting ****75%**** with short-form content. Marketers uncover success through product videos, leading ROI with education and webinars following suit.\n\nHowever, only ****10%**** utilize advanced analytics, missing empowering insights. In this electrifying digital era, businesses and marketers recognize the power of LinkedIn videos, leveraging this dynamic platform to engage audiences.",{"type":55,"content":3491},[3492,3494,3498,3500],{"text":3493,"type":59},"9. The volume of video content uploaded in",{"text":3495,"type":59,"marks":3496}," 30 days",[3497],{"type":68},{"text":3499,"type":59}," exceeds that of major US television networks over the past 30 years.",{"text":2078,"type":59,"marks":3501},[3502],{"type":1927},{"type":55,"content":3504},[3505,3506,3510,3512],{"text":2540,"type":59},{"text":3507,"type":59,"marks":3508},"6 of 10 individuals",[3509],{"type":68},{"text":3511,"type":59}," prefer online video content over television.",{"text":2078,"type":59,"marks":3513},[3514],{"type":1927},{"type":55,"content":3516},[3517,3519,3523,3525],{"text":3518,"type":59},"11. Men spend ",{"text":3520,"type":59,"marks":3521},"40%",[3522],{"type":68},{"text":3524,"type":59}," more time-consuming online video content compared to women.",{"text":2078,"type":59,"marks":3526},[3527],{"type":1927},{"type":55,"content":3529},[3530,3532,3535,3536],{"text":3531,"type":59},"12. 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",{"text":2789,"type":59,"marks":3768},[3769],{"type":68},{"text":3771,"type":59}," of consumers prefer videos featuring real humans rather than AI-generated avatars. Additionally, ",{"text":3463,"type":59,"marks":3773},[3774],{"type":68},{"text":3776,"type":59}," are intrigued by videos featuring AI.",{"text":2197,"type":59,"marks":3778},[3779],{"type":1927},{"text":3781,"type":59},",",{"type":55,"content":3783},[3784],{"text":3785,"type":59},"In a world where screens illuminate our lives, video marketing takes center stage, captivating consumers with its vibrant allure. As we embrace its power, our engagement soars, lighting a path of endless possibilities.",{"type":55,"content":3787},[3788,3790,3794],{"text":3789,"type":59},"With each click, we unlock the growth potential, empowered to ",{"text":3791,"type":59,"marks":3792},"create and connect ",[3793],{"type":68},{"text":3795,"type":59},"innovatively. 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Incorporate your keyword within the first ",{"text":4100,"type":59,"marks":4101},"25 words",[4102],{"type":68},{"text":4104,"type":59}," of the description.",{"text":3825,"type":59,"marks":4106},[4107],{"type":1927},{"type":55,"content":4109},[4110,4112,4116,4117],{"text":4111,"type":59},"20. Aim for a video description at least ",{"text":4113,"type":59,"marks":4114},"250 words long",[4115],{"type":68},{"text":243,"type":59},{"text":3825,"type":59,"marks":4118},[4119],{"type":1927},{"type":55,"content":4121},[4122,4124,4128,4130],{"text":4123,"type":59},"21. Use your keyword ",{"text":4125,"type":59,"marks":4126},"2 - 4 times",[4127],{"type":68},{"text":4129,"type":59}," throughout the description.",{"text":3825,"type":59,"marks":4131},[4132],{"type":1927},{"type":55,"content":4134},[4135,4137],{"text":4136,"type":59},"22. It's beneficial to pronounce your target keyword in the video.",{"text":3825,"type":59,"marks":4138},[4139],{"type":1927},{"type":55,"content":4141},[4142,4144,4148,4150],{"text":4143,"type":59},"23. Most (",{"text":4145,"type":59,"marks":4146},"88%",[4147],{"type":68},{"text":4149,"type":59},") videos ranking on Google also achieve a top-ten position on YouTube.",{"text":3825,"type":59,"marks":4151},[4152],{"type":1927},{"type":76,"attrs":4154},{"id":1840,"body":4155},[4156],{"_uid":4157,"markdown":4158,"component":974},"ea76d6af-7f3d-484f-8a3c-92b670658319","Video-embedded blog posts generate **three times more** inbound links than those without videos.",{"type":55,"content":4160},[4161,4163,4167,4169],{"text":4162,"type":59},"24.",{"text":4164,"type":59,"marks":4165}," Eight out of ten videos",[4166],{"type":68},{"text":4168,"type":59}," that appear in Google searches come from YouTube. ",{"text":3825,"type":59,"marks":4170},[4171],{"type":1927},{"type":55,"content":4173},[4174,4176],{"text":4175,"type":59},"25. Videos that maintain prolonged user engagement and view time on YouTube are more likely to appear in Search and suggested Video.",{"text":3825,"type":59,"marks":4177},[4178],{"type":1927},{"type":55,"content":4180},[4181,4183,4186,4188],{"text":4182,"type":59},"26. When conducting the exact search on YouTube, ",{"text":3973,"type":59,"marks":4184},[4185],{"type":68},{"text":4187,"type":59}," of Google results featuring multiple videos rearrange the video order.",{"text":3825,"type":59,"marks":4189},[4190],{"type":1927},{"type":55,"content":4192},[4193,4195,4198,4200],{"text":4194,"type":59},"27. Most (",{"text":2719,"type":59,"marks":4196},[4197],{"type":68},{"text":4199,"type":59},") videos on Google's first page are HD.",{"text":3825,"type":59,"marks":4201},[4202],{"type":1927},{"type":76,"attrs":4204},{"id":1840,"body":4205},[4206],{"_uid":4207,"emoji":34,"bgColor":47,"markdown":4208,"component":152},"0248d940-7f41-4d67-88bb-6975baba98cd","Despite descriptions optimized with keywords, there's ****no observable correlation**** between YouTube ranks and YouTube Video Descriptions.",{"type":55,"content":4210},[4211,4213,4216,4218],{"text":4212,"type":59},"28. Most (",{"text":2125,"type":59,"marks":4214},[4215],{"type":68},{"text":4217,"type":59},") of top-performing YouTube videos incorporate at least a segment of a target keyword in their title.",{"text":3825,"type":59,"marks":4219},[4220],{"type":1927},{"type":55,"content":4222},[4223,4225,4229],{"text":4224,"type":59},"Ultimately, the future of Video SEO Marketing lies in ",{"text":4226,"type":59,"marks":4227},"bold creativity and relentless innovation",[4228],{"type":68},{"text":4230,"type":59},". With dynamic strategies, we aren't just climbing search engine ranks; we're scaling the heights of business success.",{"type":55,"content":4232},[4233],{"text":4234,"type":59},"As we gaze toward the future, we invite you to join us in the next exploration - video marketing and what trends you need to look out for!",{"type":98,"attrs":4236,"content":4237},{"level":100},[4238],{"text":4239,"type":59},"Video marketing trends and future prediction statistics",{"type":55,"content":4241},[4242],{"text":4243,"type":59},"Here are some fascinating data reflecting the current trends defining video marketing.",{"type":55,"content":4245},[4246],{"text":4247,"type":59},"This section will bring you face-to-face with fascinating data reflecting the current trends defining video marketing. Moreover, it will offer predictions about how these trends might evolve, giving you a sneak peek into the potential developments in this dynamic field.",{"type":405,"attrs":4249,"content":4250},{"order":407},[4251,4267,4281,4293,4312,4326,4340,4352],{"type":178,"content":4252},[4253],{"type":55,"content":4254},[4255,4257,4261,4263],{"text":4256,"type":59},"In 2025, video content will constitute ",{"text":4258,"type":59,"marks":4259},"82% ",[4260],{"type":68},{"text":4262,"type":59},"of all global internet traffic.",{"text":4264,"type":59,"marks":4265},"7",[4266],{"type":1927},{"type":178,"content":4268},[4269],{"type":55,"content":4270},[4271,4273,4276,4278],{"text":4272,"type":59},"Short-form videos, like TikTok and Instagram Reels, are projected to gain ",{"text":2138,"type":59,"marks":4274},[4275],{"type":68},{"text":4277,"type":59}," more engagement by 2024.",{"text":2028,"type":59,"marks":4279},[4280],{"type":1927},{"type":178,"content":4282},[4283],{"type":55,"content":4284},[4285,4288,4290],{"text":2167,"type":59,"marks":4286},[4287],{"type":68},{"text":4289,"type":59}," of businesses will use AI-generated personalized video content by 2026.",{"text":1924,"type":59,"marks":4291},[4292],{"type":1927},{"type":178,"content":4294},[4295],{"type":55,"content":4296},[4297,4301,4303,4307,4309],{"text":4298,"type":59,"marks":4299},"4K video adoption ",[4300],{"type":68},{"text":4302,"type":59},"is expected to rise to",{"text":4304,"type":59,"marks":4305}," 70% ",[4306],{"type":68},{"text":4308,"type":59},"of all video content by 2025.",{"text":4264,"type":59,"marks":4310},[4311],{"type":1927},{"type":178,"content":4313},[4314],{"type":55,"content":4315},[4316,4318,4321,4323],{"text":4317,"type":59},"Virtual reality video content is expected to grow ",{"text":3463,"type":59,"marks":4319},[4320],{"type":68},{"text":4322,"type":59}," yearly until 2025.",{"text":4264,"type":59,"marks":4324},[4325],{"type":1927},{"type":178,"content":4327},[4328],{"type":55,"content":4329},[4330,4332,4335,4337],{"text":4331,"type":59},"Brands are predicted to spend ",{"text":2304,"type":59,"marks":4333},[4334],{"type":68},{"text":4336,"type":59}," more on video marketing by 2026.",{"text":4264,"type":59,"marks":4338},[4339],{"type":1927},{"type":178,"content":4341},[4342],{"type":55,"content":4343},[4344,4347,4349],{"text":2273,"type":59,"marks":4345},[4346],{"type":68},{"text":4348,"type":59}," of people will use their mobile devices to watch videos by 2025.",{"text":4264,"type":59,"marks":4350},[4351],{"type":1927},{"type":178,"content":4353},[4354],{"type":55,"content":4355},[4356,4358,4362,4364],{"text":4357,"type":59},"The average viewer will consume ",{"text":4359,"type":59,"marks":4360},"100 minutes of video daily",[4361],{"type":68},{"text":4363,"type":59}," by 2025.",{"text":4264,"type":59,"marks":4365},[4366],{"type":1927},{"type":76,"attrs":4368},{"id":1840,"body":4369},[4370],{"_uid":4371,"emoji":34,"bgColor":47,"markdown":4372,"component":152},"fe81ded4-d47c-47bb-9f08-d4d615d7ac9b","In the digital revolution, video will command ****82%**** of all internet traffic by 2025. With ****AI-driven personalization and**** ****4K**** becoming the norm and a boom in virtual reality content, brands are amplifying their video marketing efforts. Mobiles are set to be the dominant viewing platform, with viewers consuming 100 minutes of video daily by 2025.",{"type":55,"content":4374},[4375,4377,4380,4382],{"text":4376,"type":59},"9. ",{"text":3186,"type":59,"marks":4378},[4379],{"type":68},{"text":4381,"type":59},"of consumers will use videos to make purchase decisions by 2024.",{"text":4264,"type":59,"marks":4383},[4384],{"type":1927},{"type":55,"content":4386},[4387,4389,4393,4395],{"text":4388,"type":59},"10. Live video will account for ",{"text":4390,"type":59,"marks":4391},"20%",[4392],{"type":68},{"text":4394,"type":59}," of total video consumption by 2025.",{"text":4264,"type":59,"marks":4396},[4397],{"type":1927},{"type":55,"content":4399},[4400,4402,4406,4408],{"text":4401,"type":59},"11. YouTube's user base is predicted to grow by ",{"text":4403,"type":59,"marks":4404},"25% ",[4405],{"type":68},{"text":4407,"type":59},"by 2026.",{"text":4264,"type":59,"marks":4409},[4410],{"type":1927},{"type":55,"content":4412},[4413,4415,4419,4420],{"text":4414,"type":59},"12. The use of video in email marketing will see a growth of",{"text":4416,"type":59,"marks":4417}," 60%",[4418],{"type":68},{"text":2742,"type":59},{"text":4264,"type":59,"marks":4421},[4422],{"type":1927},{"type":55,"content":4424},[4425,4426,4430,4432],{"text":3072,"type":59},{"text":4427,"type":59,"marks":4428}," 80%",[4429],{"type":68},{"text":4431,"type":59}," of marketers are expected to use video testimonials by 2025.",{"text":4264,"type":59,"marks":4433},[4434],{"type":1927},{"type":55,"content":4436},[4437,4439,4443,4444],{"text":4438,"type":59},"14. Shoppable videos are predicted to boost e-commerce sales by",{"text":4440,"type":59,"marks":4441}," 35%",[4442],{"type":68},{"text":2742,"type":59},{"text":4264,"type":59,"marks":4445},[4446],{"type":1927},{"type":55,"content":4448},[4449,4451,4454,4456],{"text":4450,"type":59},"15. Interactive videos will capture ",{"text":4390,"type":59,"marks":4452},[4453],{"type":68},{"text":4455,"type":59}," more engagement by 2026.",{"text":4264,"type":59,"marks":4457},[4458],{"type":1927},{"type":55,"content":4460},[4461,4463],{"text":4462,"type":59},"16. Video podcast listenership is projected to double by 2025.",{"text":4264,"type":59,"marks":4464},[4465],{"type":1927},{"type":98,"attrs":4467,"content":4468},{"level":168},[4469],{"text":4470,"type":59},"Shift in content utilization over the next 12 months",{"type":76,"attrs":4472},{"id":1840,"body":4473},[4474],{"src":4475,"_uid":4478,"component":2161},{"_uid":4476,"plugin":2158,"content":4477},"683a1244-0d5e-4192-ac0b-c7ac2c792b2b","\n    \u003Cscript src=\"https:\u002F\u002Fcode.highcharts.com\u002Fhighcharts.js\">\u003C\u002Fscript>\n    \u003Cstyle>\n        #container17 {\n            background-color: #FFFFFF;\n            max-width: 700px; \n            width: 100%;\n            height: 400px;\n        }\n\n        @media screen and (max-width: 768px) { \n            #container17 {\n                height: auto;\n            }\n        }\n\n        #container17 .highcharts-background {\n            display: none;\n        }\n    \u003C\u002Fstyle>\n    \u003Cfigure>\n        \u003Cfigcaption>\u003C\u002Ffigcaption>\n        \u003Cdiv id=\"container17\">\u003C\u002Fdiv> \n    \u003C\u002Ffigure>\n\n    \u003Cscript>\n        const chart17 = Highcharts.chart('container17', {\n            chart: {\n                type: 'column',\n                backgroundColor: 'transparent',\n                plotBackground: 'none'\n            },\n            title: {\n                text: ''\n            },\n            xAxis: {\n                categories: ['Photography', 'Illustrations', 'Video', 'Infographics'],\n                gridLineWidth: 0 \n            },\n            yAxis: {\n                title: {\n                    text: 'Percentage'\n                },\n                labels: {\n                    format: '{value}%'\n                }\n            },\n            plotOptions: {\n                column: {\n                    dataLabels: {\n                        enabled: true,\n                        format: '{y}%'\n                    }\n                }\n            },\n            series: [{\n                name: 'Increase',\n                data: [50, 41, 79, 60],\n                color: '#F2A31D'\n            },\n            {\n                name: 'Decrease',\n                data: [7, 7, 4, 4],\n                color: '#FAE1AF'\n            }],\n            credits: {\n                enabled: false\n            }\n    });\n    \u003C\u002Fscript>","i-edf4dadc-99ea-4cce-94c7-81feb1c4f026",{"type":55,"content":4480},[4481,4483,4486,4487],{"text":4482,"type":59},"17. 360-degree video content is predicted to grow by ",{"text":3544,"type":59,"marks":4484},[4485],{"type":68},{"text":4363,"type":59},{"text":4264,"type":59,"marks":4488},[4489],{"type":1927},{"type":55,"content":4491},[4492,4494,4497,4498],{"text":4493,"type":59},"18. Businesses' use of animated explainer videos is expected to increase by ",{"text":3520,"type":59,"marks":4495},[4496],{"type":68},{"text":2742,"type":59},{"text":4264,"type":59,"marks":4499},[4500],{"type":1927},{"type":55,"content":4502},[4503,4505,4508,4510],{"text":4504,"type":59},"19. User-generated video content will see a ",{"text":3463,"type":59,"marks":4506},[4507],{"type":68},{"text":4509,"type":59}," growth in usage by 2025.",{"text":4264,"type":59,"marks":4511},[4512],{"type":1927},{"type":55,"content":4514},[4515,4516,4519,4521],{"text":3648,"type":59},{"text":2112,"type":59,"marks":4517},[4518],{"type":68},{"text":4520,"type":59}," of businesses are predicted to use video marketing on social media by 2024.",{"text":1924,"type":59,"marks":4522},[4523],{"type":1927},{"type":55,"content":4525},[4526,4528,4531,4532],{"text":4527,"type":59},"21. LinkedIn video content is expected to grow by ",{"text":2304,"type":59,"marks":4529},[4530],{"type":68},{"text":4363,"type":59},{"text":4264,"type":59,"marks":4533},[4534],{"type":1927},{"type":55,"content":4536},[4537,4539,4543,4545,4548,4550],{"text":4538,"type":59},"22. Silent videos (",{"text":4540,"type":59,"marks":4541},"with captions",[4542],{"type":68},{"text":4544,"type":59},") will see a ",{"text":4390,"type":59,"marks":4546},[4547],{"type":68},{"text":4549,"type":59}," increase in usage by 2024.",{"text":4264,"type":59,"marks":4551},[4552],{"type":1927},{"type":55,"content":4554},[4555,4557,4560,4561],{"text":4556,"type":59},"23. Video marketing's ROI is projected to increase by",{"text":2228,"type":59,"marks":4558},[4559],{"type":68},{"text":4363,"type":59},{"text":4264,"type":59,"marks":4562},[4563],{"type":1927},{"type":55,"content":4565},[4566,4568,4571,4573],{"text":4567,"type":59},"24. 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Educational videos or 'edutainment' will become a ",{"text":4603,"type":59,"marks":4604},"$10 billion",[4605],{"type":68},{"text":4607,"type":59}," industry by 2025.",{"text":4264,"type":59,"marks":4609},[4610],{"type":1927},{"type":76,"attrs":4612},{"id":1840,"body":4613},[4614],{"_uid":4615,"markdown":4616,"component":974},"ff8d1088-7b18-434c-9f83-fe55da3cc1fe","Submitting videos will increase by **60%** by 2024.",{"type":55,"content":4618},[4619,4621,4624,4625],{"text":4620,"type":59},"28. Augmented Reality (AR) in video marketing will increase by ",{"text":2876,"type":59,"marks":4622},[4623],{"type":68},{"text":4363,"type":59},{"text":4264,"type":59,"marks":4626},[4627],{"type":1927},{"type":55,"content":4629},[4630,4632,4636,4638],{"text":4631,"type":59},"29. 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