[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"en\u002Fblog\u002Fwhat-is-a-blade-runner":3,"en\u002Fsettings-page":4134,"blog-what-to-read-next-section":6048},{"content":4,"full_slug":4130,"id":4131,"name":1658,"path":134,"published_at":4132,"uuid":4133},{"tag":5,"_uid":1649,"image":1650,"title":1658,"author":1659,"widget":1686,"bgColor":47,"content":1690,"noIndex":16,"noFollow":16,"wistiaId":34,"component":1618,"thumbnail":4119,"youtubeId":34,"meta_image":4124,"meta_title":4127,"page_title":34,"description":34,"publishedDate":4128,"hideFromSitemap":16,"meta_description":4129},[6],{"name":7,"created_at":8,"published_at":9,"updated_at":10,"id":11,"uuid":12,"content":13,"slug":1641,"full_slug":1642,"sort_by_date":134,"position":1643,"tag_list":1644,"is_startpage":16,"parent_id":1645,"meta_data":134,"group_id":1646,"first_published_at":1647,"release_id":134,"lang":1636,"path":134,"alternates":1648,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Design resources","2024-08-26T14:09:52.108Z","2025-02-12T14:24:10.265Z","2025-02-12T14:24:10.293Z",540222543,"6e82c4b3-844d-4c3a-a799-56939bc2843d",{"_uid":14,"title":15,"noIndex":16,"noFollow":16,"component":17,"reference":18,"meta_image":1638,"meta_title":34,"page_title":34,"description":1628,"illustration":1640,"hideFromSitemap":16,"meta_description":34},"e44b1a0b-2afa-4abe-a1fe-37c6a104cf23"," Design resources",false,"BlogCategoryOverviewPage",{"name":19,"created_at":20,"published_at":21,"updated_at":22,"id":23,"uuid":24,"content":25,"slug":1629,"full_slug":1630,"sort_by_date":134,"position":1631,"tag_list":1632,"is_startpage":16,"parent_id":1633,"meta_data":134,"group_id":1634,"first_published_at":1635,"release_id":134,"lang":1636,"path":134,"alternates":1637,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Your next career move: motion graphics vs. animation","2024-09-30T06:45:42.528Z","2026-09-05T00:16:24.094Z","2026-09-05T00:16:24.122Z",555448743,"f0ff000f-00e4-4457-ae55-997ca7312e7c",{"tag":26,"_uid":28,"image":29,"title":19,"author":40,"widget":42,"bgColor":47,"content":48,"noIndex":16,"noFollow":16,"wistiaId":34,"component":1618,"thumbnail":1619,"youtubeId":34,"meta_image":1623,"meta_title":1626,"page_title":34,"description":34,"publishedDate":1627,"hideFromSitemap":16,"meta_description":1628},[27,12],"3788f72d-65c4-4ad7-8c18-e17dc82f2b2e","a8e1a7cf-37e0-4551-aea1-db9befd460bb",[30],{"_uid":31,"image":32,"imageAlt":38,"component":39},"62e34335-8a79-43ca-adbb-08db9dd6b080",{"id":33,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":35,"copyright":34,"fieldtype":36,"meta_data":37,"is_external_url":16},17475438,"","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fx\u002F62e79781c4\u002Fmotion-graphics-vs-animation-newblogcover.avif","asset",{},"Linearity","Image",[41],"0f5fe757-eb31-437c-80a1-926f913f8ca3",{"id":43,"alt":44,"name":34,"focus":34,"title":44,"source":34,"filename":45,"copyright":34,"fieldtype":36,"meta_data":46,"is_external_url":16},18932106,"Your next career move: motion graphics vs. animation | Linearity","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F31598723af\u002Fmotion-graphics-vs-animation_widget.png",{},"decor-salmon",[49],{"_uid":50,"content":51,"component":1617},"d1ae1e07-2065-4a2c-b2db-d64c001ad978",{"type":52,"content":53},"doc",[54,60,71,75,97,106,110,146,162,166,174,216,223,254,261,294,300,330,334,341,360,371,381,387,394,404,474,481,485,495,514,523,554,561,569,573,577,584,606,616,622,629,639,645,652,668,681,692,699,714,725,731,738,766,785,795,801,808,816,835,842,852,862,868,875,884,888,896,900,907,921,928,935,945,954,958,968,975,982,998,1002,1006,1013,1095,1102,1112,1160,1171,1178,1188,1195,1199,1216,1220,1231,1238,1242,1252,1259,1269,1275,1282,1286,1296,1308,1312,1318,1325,1333,1337,1344,1410,1416,1475,1496,1506,1513,1540,1547,1557,1569,1578,1590],{"type":55,"content":56},"paragraph",[57],{"text":58,"type":59},"Whether you’re a seasoned player in the creative industry or a savvy business owner interested in elevating your brand's advertising, motion graphics, and animation are techniques you can use to take your practice to the next level.","text",{"type":55,"content":61},[62,64,69],{"text":63,"type":59},"However, before you can do that, it’s important to ",{"text":65,"type":59,"marks":66},"understand the difference",[67],{"type":68},"bold",{"text":70,"type":59}," between each technique. That way, you can pinpoint the method best for you and use it to deliver a killer end product.",{"type":55,"content":72},[73],{"text":74,"type":59},"Ready to get started? Let’s run through the key differences between these two popular types of animation.",{"type":76,"attrs":77},"blok",{"id":78,"body":79},"9d7b30a1-76d0-4568-93c1-ffa19ae4a8b3",[80],{"_uid":81,"title":82,"button":83,"component":94,"description":95,"backgroundColor":96},"i-dcfadd96-037d-4f5d-ad70-ffc0e2a1c84d","Jumpstart your ideas with Linearity Curve\n",[84],{"_uid":85,"icon":34,"link":86,"size":90,"text":91,"type":92,"component":93},"e5e02788-07cf-4d00-8e8a-93084414d9ff",{"id":34,"url":87,"linktype":88,"fieldtype":89,"cached_url":87},"https:\u002F\u002Fwww.linearity.io\u002Fget-started","url","multilink","medium","Get Started","whiteFill","BaseButton","BlogComponentCta","Take your designs to the next level.\n\n","orange",{"type":98,"attrs":99,"content":101},"heading",{"level":100},2,[102],{"text":103,"type":59,"marks":104},"Historical context: the rise of animation and motion graphics",[105],{"type":68},{"type":55,"content":107},[108],{"text":109,"type":59},"The desire to capture movement and bring life to still images stretches back centuries, with early examples like the flip book (1800s).",{"type":55,"content":111},[112,114,118,120,125,127,138,140,144],{"text":113,"type":59},"The birth of animation as we know it began with the invention of celluloid film in the ",{"text":115,"type":59,"marks":116},"late 19th century",[117],{"type":68},{"text":119,"type":59},". Pioneers like Winsor McCay (",{"text":121,"type":59,"marks":122},"Gertie the Dinosaur",[123],{"type":124},"italic",{"text":126,"type":59},", 1914) and ",{"text":128,"type":59,"marks":129},"Walt Disney",[130,136],{"type":131,"attrs":132},"link",{"href":133,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fa-brief-history-of-disney",null,"_blank",{"type":137},"underline",{"text":139,"type":59}," (",{"text":141,"type":59,"marks":142},"Snow White and the Seven Dwarfs",[143],{"type":124},{"text":145,"type":59},", 1937) established hand-drawn animation as a dominant storytelling medium.",{"type":76,"attrs":147},{"id":78,"body":148},[149,153,158],{"_uid":150,"emoji":34,"bgColor":47,"markdown":151,"component":152},"i-8e5a1955-6035-4b79-b808-a082b7abcc6d","Motion graphics, on the other hand, emerged as a field much later, heavily influenced by technological 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revolution",[319,322,323],{"type":131,"attrs":320},{"href":321,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcomputer-animation\u002F",{"type":68},{"type":137},{"text":325,"type":59,"marks":326},":",[327],{"type":68},{"text":329,"type":59}," The arrival of powerful computers in the late 20th century opened doors for sophisticated 3D motion graphics and visual effects, further solidifying motion graphics as a distinct field.",{"type":55,"content":331},[332],{"text":333,"type":59},"Today, animation and motion graphics co-exist and often complement each other. But what are the two different techniques? How do they differ? Are they similar in any way? Keep reading to find out.",{"type":98,"attrs":335,"content":336},{"level":100},[337],{"text":338,"type":59,"marks":339},"What's motion graphics?",[340],{"type":68},{"type":55,"content":342},[343,345,349,351,358],{"text":344,"type":59},"This is a small",{"text":346,"type":59,"marks":347}," subset of animation",[348],{"type":68},{"text":350,"type":59}," that makes previously static images more dynamic. It deals almost exclusively with 2D graphics and ",{"text":352,"type":59,"marks":353},"2D graphic software",[354,357],{"type":131,"attrs":355},{"href":356,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002F2d-animation-software\u002F",{"type":137},{"text":359,"type":59},". ",{"type":55,"content":361},[362,369],{"text":363,"type":59,"marks":364},"Creating motion graphics",[365,368],{"type":131,"attrs":366},{"href":367,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-make-motion-graphics\u002F",{"type":137},{"text":370,"type":59}," enhances the visual impact of an otherwise lifeless image, it doesn’t do anything to further its narrative or give it one at all.",{"type":55,"content":372},[373,375,379],{"text":374,"type":59},"For example, do you know when you’re shopping online that a quick buy option appears on screen? Or when a static banner pauses when you hover over it? That’s motion graphics. It’s a ",{"text":376,"type":59,"marks":377},"simple, effective, and widely used ",[378],{"type":68},{"text":380,"type":59},"part of media that millions of people use or encounter every single day.",{"type":76,"attrs":382},{"id":78,"body":383},[384],{"_uid":385,"emoji":34,"bgColor":47,"markdown":386,"component":152},"i-b2e794be-3d69-4324-8730-a925eb630d86","Looking for the secret sauce to motion design? Check out our toolbox of [motion graphics resources](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fmotion-design-resources\u002F) every professional designer needs.",{"type":98,"attrs":388,"content":389},{"level":100},[390],{"text":391,"type":59,"marks":392},"10 examples of motion graphics",[393],{"type":68},{"type":55,"content":395},[396,398,402],{"text":397,"type":59},"Despite being one of the most popular animation modes, it’s often hard to spot. 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However, it’s also an umbrella term that categorizes the ",{"text":490,"type":59,"marks":491},"whole field of moving imagery",[492],{"type":68},{"text":494,"type":59},", including everything from cartoons and typography to motion graphics itself.",{"type":76,"attrs":496},{"id":78,"body":497},[498,509,511],{"_uid":499,"title":500,"button":501,"component":94,"description":507,"backgroundColor":508},"i-1df1fdfe-9f7c-4b6c-b041-705763f9f80d","Transform Your ideas into animations",[502],{"_uid":503,"icon":34,"link":504,"size":90,"text":506,"type":92,"component":93},"773c6fef-c7b4-4ef8-89f5-a0f4568ec5b5",{"id":34,"url":505,"linktype":88,"fieldtype":89,"cached_url":505},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Ftutorials\u002Fworkshops\u002Fcreate-your-first-animation-with-linearity-move\u002F","Start tutorial","Linearity Move is perfect for beginners and professionals alike. Make your first animation with Move.\n\n","green",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":510,"initial":155,"component":156,"backgroundColor":157},"i-46896377-e31f-4820-8b07-cd14883b5636",{"_uid":512,"emoji":34,"bgColor":47,"markdown":513,"component":152},"i-03f6b4f7-034e-484a-8286-69ed73f22cbc","Think of animation as an all-encompassing umbrella that includes multiple motion graphic design styles.",{"type":55,"content":515},[516],{"text":517,"type":59,"marks":518},"This means that while motion graphics may always fall under the umbrella of animation, animation doesn’t always exclusively mean motion graphics—get it?",[519],{"type":520,"attrs":521},"textStyle",{"color":522},"#111717",{"type":76,"attrs":524},{"id":78,"body":525},[526],{"_uid":527,"cards":528,"component":553},"i-cdf7e245-d38a-4525-bca2-17312925105b",[529,542],{"_uid":530,"image":531,"button":535,"component":541},"3316bcc3-0742-4b40-a4aa-58671fe2e4b4",{"id":532,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":533,"copyright":34,"fieldtype":36,"meta_data":534,"is_external_url":16},17475474,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F574x1020\u002F6ea7be6791\u002Ffilters_format-webp-_quality-75-1.webp",{},[536],{"_uid":537,"icon":34,"link":538,"size":90,"text":540,"type":92,"component":93},"800bb715-4fac-4066-bc3b-57c2987c165b",{"id":34,"url":539,"linktype":88,"fieldtype":89,"cached_url":539},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fanimated-templates\u002Fillustrated-vector-agency-ideas-ad\u002F","Get this template","BlogTwoColumnTemplatesItem",{"_uid":543,"image":544,"button":548,"component":541},"b43dae9f-5c33-423f-93fd-d66efd5d0294",{"id":545,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":546,"copyright":34,"fieldtype":36,"meta_data":547,"is_external_url":16},17475473,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1019x1020\u002Fd881951188\u002Ffilters_format-webp-_quality-75-2.webp",{},[549],{"_uid":550,"icon":34,"link":551,"size":90,"text":540,"type":92,"component":93},"78651033-1ec1-47b5-a7c7-92405374d872",{"id":34,"url":552,"linktype":88,"fieldtype":89,"cached_url":552},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fanimated-templates\u002Fcreative-agency-showreel\u002F","BlogTwoColumnTemplates",{"type":98,"attrs":555,"content":556},{"level":100},[557],{"text":558,"type":59,"marks":559},"5 styles of animation",[560],{"type":68},{"type":55,"content":562},[563,565],{"text":564,"type":59},"Under the umbrella of animation, there are ",{"text":566,"type":59,"marks":567},"five main styles.",[568],{"type":68},{"type":55,"content":570},[571],{"text":572,"type":59},"Each one has different costs, uses, and requirements, and together, they are responsible for the entire world of graphics that we know, love, and use today.",{"type":55,"content":574},[575],{"text":576,"type":59},"Here are the five types of animation techniques.",{"type":98,"attrs":578,"content":579},{"level":168},[580],{"text":581,"type":59,"marks":582},"1. Traditional animation",[583],{"type":68},{"type":55,"content":585},[586,588,592,594,598,600,604],{"text":587,"type":59},"Are you familiar with ",{"text":589,"type":59,"marks":590},"Tarzan ",[591],{"type":124},{"text":593,"type":59},"(1999)? ",{"text":595,"type":59,"marks":596},"The Lion King ",[597],{"type":124},{"text":599,"type":59},"(1994)? ",{"text":601,"type":59,"marks":602},"Pinocchio ",[603],{"type":124},{"text":605,"type":59},"(1940)? Well, those are all made using traditional animation methods.",{"type":55,"content":607},[608,610,614],{"text":609,"type":59},"Traditional animation is a technique in which each frame is ",{"text":611,"type":59,"marks":612},"drawn by hand",[613],{"type":68},{"text":615,"type":59},". It can also be known as hand-drawn animation or cel animation, and until the age of computer animation, it was the dominant type of animation used in cinema.",{"type":76,"attrs":617},{"id":78,"body":618},[619],{"src":620,"_uid":621,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002Fie53R2HEZ6g?feature=oembed","i-6643561a-5b94-41a8-b409-0a1dd6f72828",{"type":98,"attrs":623,"content":624},{"level":168},[625],{"text":626,"type":59,"marks":627},"2. Motion graphics",[628],{"type":68},{"type":55,"content":630},[631,633,637],{"text":632,"type":59},"As explained above, this is a subgenre of animation that turns a ",{"text":634,"type":59,"marks":635},"still image into a moving one.",[636],{"type":68},{"text":638,"type":59}," However, the image rarely has a story or an emotive edge.",{"type":76,"attrs":640},{"id":78,"body":641},[642],{"src":643,"_uid":644,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FBR5IuoxNJUU?start=3&feature=oembed","i-93aca940-ed35-4c93-a9da-2565963e1111",{"type":98,"attrs":646,"content":647},{"level":168},[648],{"text":649,"type":59,"marks":650},"3. Stop motion animation",[651],{"type":68},{"type":55,"content":653},[654,656,660,662,666],{"text":655,"type":59},"This ",{"text":657,"type":59,"marks":658},"frame-by-frame",[659],{"type":68},{"text":661,"type":59}," movement of objects and figures creates an ",{"text":663,"type":59,"marks":664},"illusion of fluid movement",[665],{"type":68},{"text":667,"type":59},". This manual technique allows for any kind of physical item to star in a picture, as long as it keeps still, of course.",{"type":55,"content":669},[670,672,679],{"text":671,"type":59},"Though incredibly delicate and time-consuming, ",{"text":673,"type":59,"marks":674},"stop motion animation",[675,678],{"type":131,"attrs":676},{"href":677,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fstop-motion\u002F",{"type":137},{"text":680,"type":59}," is a popular and beautiful art form. ",{"type":76,"attrs":682},{"id":78,"body":683},[684,687,689],{"_uid":685,"emoji":34,"bgColor":47,"markdown":686,"component":152},"i-d920a233-4196-4e03-83fe-97365df2b56c","It was the style championed in films such as *Fantastic Mr. Fox* (2009) and *Coraline* (2009)",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":688,"initial":155,"component":156,"backgroundColor":157},"i-0ff5e3d7-6f9a-4311-9541-cfd45348ae7d",{"src":690,"_uid":691,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002Fn2igjYFojUo?feature=oembed","i-95568d25-63cb-4a2f-8093-cc28f130439a",{"type":98,"attrs":693,"content":694},{"level":168},[695],{"text":696,"type":59,"marks":697},"4. 2D animation",[698],{"type":68},{"type":55,"content":700},[701,708,710],{"text":702,"type":59,"marks":703},"Animating in 2D",[704,707],{"type":131,"attrs":705},{"href":706,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002F2d-animation\u002F",{"type":137},{"text":709,"type":59}," is probably the most common style of animation and refers to two-dimensional graphics that are rapidly sequenced to create the ",{"text":711,"type":59,"marks":712},"illusion of lifelike movement.",[713],{"type":68},{"type":55,"content":715},[716,718,724],{"text":717,"type":59},"Graphics drawn by hand are often categorized as traditional animation. But they can also be produced using ",{"text":719,"type":59,"marks":720},"animation software",[721,723],{"type":131,"attrs":722},{"href":356,"uuid":134,"anchor":134,"target":135,"linktype":88},{"type":137},{"text":243,"type":59},{"type":76,"attrs":726},{"id":78,"body":727},[728],{"src":729,"_uid":730,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002F2tC2Q2xphRQ?start=2&feature=oembed","i-8bf7f3d2-5ad9-4f83-88d3-5604874fef73",{"type":98,"attrs":732,"content":733},{"level":168},[734],{"text":735,"type":59,"marks":736},"5. 3D animation",[737],{"type":68},{"type":55,"content":739},[740,742,746,748,752,754,758,760,764],{"text":741,"type":59},"This refers to graphics modeled in a ",{"text":743,"type":59,"marks":744},"three-dimensional virtual environment",[745],{"type":68},{"text":747,"type":59}," and then animated. It’s the most-used style in the animation industry today, and it has inspired movies such as ",{"text":749,"type":59,"marks":750},"Toy Story ",[751],{"type":124},{"text":753,"type":59},"(1995), ",{"text":755,"type":59,"marks":756},"Monsters Inc. ",[757],{"type":124},{"text":759,"type":59},"(2001), and ",{"text":761,"type":59,"marks":762},"Frozen ",[763],{"type":124},{"text":765,"type":59},"(2013).",{"type":55,"content":767},[768,770,774,776,783],{"text":769,"type":59},"Designers specializing in 3D animation begin by conceptualizing a character or object, creating a ",{"text":771,"type":59,"marks":772},"to-scale model",[773],{"type":68},{"text":775,"type":59},", and ",{"text":777,"type":59,"marks":778},"using 3D animation software",[779,782],{"type":131,"attrs":780},{"href":781,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-software\u002F",{"type":137},{"text":784,"type":59}," to bring it to life.",{"type":55,"content":786},[787,789,793],{"text":788,"type":59},"Integrating the 3D model into the digital environment decked out with special effects allows them to watch how it responds to and ",{"text":790,"type":59,"marks":791},"acts in a 360° space",[792],{"type":68},{"text":794,"type":59},", producing a pretty darn accurate end product.",{"type":76,"attrs":796},{"id":78,"body":797},[798],{"src":799,"_uid":800,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FbwzLiQZDw2I?feature=oembed","i-ef7b3f2e-d557-4ff6-bcda-24b75a9854d4",{"type":98,"attrs":802,"content":803},{"level":100},[804],{"text":805,"type":59,"marks":806},"Motion graphics vs. animation: a comparison",[807],{"type":68},{"type":55,"content":809},[810,812],{"text":811,"type":59},"Now that you understand the key differences, let's compare both modes so that you can pinpoint which ",{"text":813,"type":59,"marks":814},"best suits your requirements.",[815],{"type":68},{"type":76,"attrs":817},{"id":78,"body":818},[819],{"_uid":820,"image":821,"title":828,"button":829,"component":833,"description":834},"i-9f661ae6-4995-4e42-b38b-9acc277db0eb",[822],{"_uid":823,"image":824,"imageAlt":39,"component":39},"a34791cc-3805-497c-8c58-f3a5a93df2a9",{"id":825,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":826,"copyright":34,"fieldtype":36,"meta_data":827,"is_external_url":16},17423592,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F688x488\u002Ff85f7be569\u002Fsnippet-banner-image.png",{},"Bring motion in-house",[830],{"_uid":831,"icon":34,"link":832,"size":90,"text":91,"type":92,"component":93},"efcb819f-5ec6-41ae-b270-8b5898ef1319",{"id":34,"url":87,"linktype":88,"fieldtype":89,"cached_url":87},"BlogComponentBigCta","Animate marketing assets in seconds with Linearity Move.",{"type":98,"attrs":836,"content":837},{"level":168},[838],{"text":839,"type":59,"marks":840},"Statistics vs. narratives",[841],{"type":68},{"type":55,"content":843},[844,846,850],{"text":845,"type":59},"Motion graphics tend to be less captivating than animation. They simply aim to enhance the delivery of a selling point, statistic, or instruction, while animation concentrates on ",{"text":847,"type":59,"marks":848},"crafting a narrative",[849],{"type":68},{"text":851,"type":59}," and developing characters.",{"type":55,"content":853},[854,856,860],{"text":855,"type":59},"A successful animation connects with its audience, tugs at their heartstrings, and tells a story. Meanwhile, a functioning motion graphic merely ",{"text":857,"type":59,"marks":858},"informs, teaches, or instructs",[859],{"type":68},{"text":861,"type":59}," them.",{"type":76,"attrs":863},{"id":78,"body":864},[865],{"_uid":866,"emoji":34,"bgColor":47,"markdown":867,"component":152},"i-97fbedf1-fcbe-44a5-a23d-1515fc90729d","If the animated picture you’re looking at tells a gripping story or enhances a narrative, chances are you have an animation and not a motion graphic.",{"type":98,"attrs":869,"content":870},{"level":168},[871],{"text":872,"type":59,"marks":873},"Simple vs. complex",[874],{"type":68},{"type":55,"content":876},[877,879,883],{"text":878,"type":59},"Generally speaking, motion graphics call for ",{"text":880,"type":59,"marks":881},"less complex designs than animation",[882],{"type":68},{"text":243,"type":59},{"type":55,"content":885},[886],{"text":887,"type":59},"Now, don’t get it twisted. This doesn’t mean that designing them is a piece of cake. It just means that creating a superbly effective motion graphic usually requires fewer resources.",{"type":55,"content":889},[890,892],{"text":891,"type":59},"For example, do you want to design a pop-out title for your company’s introductory video? With the right software, you can likely do so swiftly and with ",{"text":893,"type":59,"marks":894},"little to no complications.",[895],{"type":68},{"type":55,"content":897},[898],{"text":899,"type":59},"If you’re hoping to produce a captivating animated feature from start to finish, one that meets its function expertly just like the pop-out title on your company’s introductory video did, then you’ll need an extensive skillset, ample resources, and an empty calendar.",{"type":98,"attrs":901,"content":902},{"level":168},[903],{"text":904,"type":59,"marks":905},"Reasonably priced vs. expensive",[906],{"type":68},{"type":55,"content":908},[909,911,915,917],{"text":910,"type":59},"As mentioned above, designing an animation that meets its function tends to be more ",{"text":912,"type":59,"marks":913},"time-consuming and complex",[914],{"type":68},{"text":916,"type":59}," than creating a satisfactory motion graphic. Producing a motion graphic requires less specific input and is thus generally ",{"text":918,"type":59,"marks":919},"less expensive.",[920],{"type":68},{"type":76,"attrs":922},{"id":78,"body":923},[924],{"_uid":925,"emoji":926,"bgColor":47,"markdown":927,"component":152},"i-654028d3-72ec-4e82-88c5-6341f438abee","💡","With the increasing use of artificial intelligence in animation creation, you can expect to see the current high prices [decrease by around 30%](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-statistics\u002F).",{"type":98,"attrs":929,"content":930},{"level":168},[931],{"text":932,"type":59,"marks":933},"2D vs. 3D",[934],{"type":68},{"type":55,"content":936},[937,939,943],{"text":938,"type":59},"Another distinguishing feature between animation and motion graphics is their difference in dimensions. While animation can refer to ",{"text":940,"type":59,"marks":941},"both 2D and 3D graphics,",[942],{"type":68},{"text":944,"type":59}," things like banners and GIFs are almost exclusively comprised of 2D images.",{"type":55,"content":946},[947,949,953],{"text":948,"type":59},"While this difference may result in motion graphics appearing less riveting than the realistic graphics defined by animation, that isn’t necessarily a bad thing. A motion graphic isn't going to capture your heart or seem lifelike. It serves to ",{"text":950,"type":59,"marks":951},"direct and inform",[952],{"type":68},{"text":243,"type":59},{"type":55,"content":955},[956],{"text":957,"type":59},"A 2D design is often easier to digest and understand, enabling the viewer to promptly follow its instructions and the motion graphic to meet its goal.",{"type":55,"content":959},[960,962,966],{"text":961,"type":59},"However, 3D motion graphics is no longer limited to high-budget productions and we are seeing this trend become increasingly common. With user-friendly 3D software becoming more accessible, we can expect a",{"text":963,"type":59,"marks":964}," surge in 3D elements",[965],{"type":68},{"text":967,"type":59}," seamlessly integrated into motion graphics projects.",{"type":76,"attrs":969},{"id":78,"body":970},[971],{"_uid":972,"markdown":973,"component":974},"i-33a9c080-fab4-4166-b998-37c5c96c8ded","\"If we are talking motion graphic trends, then I predict the following:  \n1) 3D textures: using 3D textures in a 2D animation environments.  \n2) Experimental minimalism: simple shapes and high contrast colors in a minimalist composition to avoid distractions.”—Maddy Zoli, Senior Designer at Linearity","BlogComponentQuote",{"type":98,"attrs":976,"content":977},{"level":168},[978],{"text":979,"type":59,"marks":980},"Accessory vs. main focus",[981],{"type":68},{"type":55,"content":983},[984,986,990,992,996],{"text":985,"type":59},"Generally speaking, motion graphics tend to ",{"text":987,"type":59,"marks":988},"integrate over preexisting live-action",[989],{"type":68},{"text":991,"type":59}," or real-life footage, such as a video or website. However, animations, on the other hand, tend to exist as ",{"text":993,"type":59,"marks":994},"standalone imagery",[995],{"type":68},{"text":997,"type":59}," over a generated background of other animations.",{"type":55,"content":999},[1000],{"text":1001,"type":59},"However, in film title design, motion graphics take center stage. ",{"type":55,"content":1003},[1004],{"text":1005,"type":59},"An additional difference is that motion graphics developed out of experiments in computer graphics, whereas animation developed out of art and comics",{"type":98,"attrs":1007,"content":1008},{"level":100},[1009],{"text":1010,"type":59,"marks":1011},"A quick summary table of the differences",[1012],{"type":68},{"type":76,"attrs":1014},{"id":78,"body":1015},[1016],{"_uid":1017,"content":1018,"component":1093,"showHeader":1094},"i-04a9f654-8634-432c-bf36-e5ee4c115e6d",{"tbody":1019,"thead":1082,"fieldtype":1092},[1020,1034,1046,1058,1070],{"_uid":1021,"body":1022,"component":1033},"ec96d931-f500-414d-934f-0d43e3eed6df",[1023,1027,1030],{"_uid":1024,"value":1025,"component":1026},"5f9394a7-e40f-4463-942b-ac37ec4a278a","Focus","_table_col",{"_uid":1028,"value":1029,"component":1026},"3463dee5-ea3c-4b55-8f89-360da48bdc3d","Statistics and instructions",{"_uid":1031,"value":1032,"component":1026},"4007a6f2-1d4e-4e6f-98b4-e56ab80509e3","Narratives","_table_row",{"_uid":1035,"body":1036,"component":1033},"323a099d-a31a-4c12-96f4-c5fd666c3ee9",[1037,1040,1043],{"_uid":1038,"value":1039,"component":1026},"22d84fac-4bb6-42a5-a996-0dd4c5606f94","Complexity",{"_uid":1041,"value":1042,"component":1026},"6aa518a8-6c81-4ed8-b76a-44aa4d5ff99b","Simple",{"_uid":1044,"value":1045,"component":1026},"93070c70-86a0-4ccb-961c-28b9b0522d96","Complex",{"_uid":1047,"body":1048,"component":1033},"52f78f03-b511-4ad5-b231-e93e5387c938",[1049,1052,1055],{"_uid":1050,"value":1051,"component":1026},"dd09cdc7-f6f8-41db-b178-d27c20cf4999","Cost",{"_uid":1053,"value":1054,"component":1026},"b9ff74fa-27f0-4e13-a36d-eb8ed13cf9e6","Reasonably priced",{"_uid":1056,"value":1057,"component":1026},"10977453-5ee5-456c-a97f-836abf08b1cc","Expensive",{"_uid":1059,"body":1060,"component":1033},"00dec5c4-432c-4e7d-89ba-1301bed2e6e1",[1061,1064,1067],{"_uid":1062,"value":1063,"component":1026},"0ca0ab3c-dcc5-46e8-8a94-e15531fb5717","Dimension",{"_uid":1065,"value":1066,"component":1026},"3621a623-5b2b-4742-ac2e-e2cd7a018490","Mainly 2D",{"_uid":1068,"value":1069,"component":1026},"b6308d44-4a5a-49df-a1db-1299e3a0cb21","2D and 3D",{"_uid":1071,"body":1072,"component":1033},"76330df8-093b-405d-ad69-6642d2195288",[1073,1076,1079],{"_uid":1074,"value":1075,"component":1026},"85916b26-df55-421f-9a99-b6a5ad662d6e","Role",{"_uid":1077,"value":1078,"component":1026},"4eebe3d9-9c05-4589-9ff2-9fa1e12e8041","Accessory (but not always)",{"_uid":1080,"value":1081,"component":1026},"b6ee8eea-1876-4cba-9f71-3a0a75bcb6c9","Main focus",[1083,1086,1089],{"_uid":1084,"value":34,"component":1085},"7e320148-24ca-4b1d-8929-2b9d6b1eb3ed","_table_head",{"_uid":1087,"value":1088,"component":1085},"5c084b05-c922-4986-bae1-1d460cc7b87a","Motion graphics",{"_uid":1090,"value":1091,"component":1085},"35505487-7977-4f63-b0a9-4fa5d2ec6350","Animation","table","BlogTableComponent",true,{"type":98,"attrs":1096,"content":1097},{"level":100},[1098],{"text":1099,"type":59,"marks":1100},"The software used for both",[1101],{"type":68},{"type":55,"content":1103},[1104,1106,1110],{"text":1105,"type":59},"Years ago, graphic designers used only physical tools to create scenes, characters, or accessories. Today, animators and graphic artists alike have a huge",{"text":1107,"type":59,"marks":1108}," range of digital tools",[1109],{"type":68},{"text":1111,"type":59}," at their fingertips that allow them to produce clean, functional designs promptly. Here are some of our favorite tools used for both:",{"type":175,"content":1113},[1114,1136,1142,1148,1154],{"type":178,"content":1115},[1116],{"type":55,"content":1117},[1118,1125,1127,1134],{"text":1119,"type":59,"marks":1120},"Linearity Curve",[1121,1124],{"type":131,"attrs":1122},{"href":1123,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fcurve\u002F",{"type":137},{"text":1126,"type":59}," and ",{"text":1128,"type":59,"marks":1129},"Linearity Move",[1130,1133],{"type":131,"attrs":1131},{"href":1132,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fmove\u002F",{"type":137},{"text":1135,"type":59}," (used together as a powerful combination)",{"type":178,"content":1137},[1138],{"type":55,"content":1139},[1140],{"text":1141,"type":59},"MAYA",{"type":178,"content":1143},[1144],{"type":55,"content":1145},[1146],{"text":1147,"type":59},"Blender",{"type":178,"content":1149},[1150],{"type":55,"content":1151},[1152],{"text":1153,"type":59},"Animate",{"type":178,"content":1155},[1156],{"type":55,"content":1157},[1158],{"text":1159,"type":59},"Adobe After Effects",{"type":76,"attrs":1161},{"id":78,"body":1162},[1163,1166,1168],{"src":1164,"_uid":1165,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FjcLFCSjFK08","i-9b16c736-2083-44fd-b528-b2a6cdae05c2",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":1167,"initial":155,"component":156,"backgroundColor":157},"i-ae4db9ab-32ce-415b-9163-985ff24053af",{"_uid":1169,"emoji":34,"bgColor":47,"markdown":1170,"component":152},"i-d0961a2a-d344-4951-b763-e82da317db28","Interested in using our graphic design and animation tools? Check out [our pricing](https:\u002F\u002Fwww.linearity.io\u002Fpricing\u002F) here. Spoiler alert: you can try our tools for free.",{"type":98,"attrs":1172,"content":1173},{"level":100},[1174],{"text":1175,"type":59,"marks":1176},"Which technique should you use?",[1177],{"type":68},{"type":55,"content":1179},[1180,1182,1186],{"text":1181,"type":59},"Now that you’re up to speed on all things motion graphics vs animation, it’s time to pinpoint the mode that will best leverage your skill set and meet your requirements. Below are some ",{"text":1183,"type":59,"marks":1184},"key questions",[1185],{"type":68},{"text":1187,"type":59}," to consider before you make your pick.",{"type":98,"attrs":1189,"content":1190},{"level":168},[1191],{"text":1192,"type":59,"marks":1193},"Do you want your graphic to tell a story?",[1194],{"type":68},{"type":55,"content":1196},[1197],{"text":1198,"type":59},"If you answered yes, you should probably go for animation.",{"type":55,"content":1200},[1201,1202,1206,1208,1215],{"text":1091,"type":59},{"text":1203,"type":59,"marks":1204}," breathes life into a character",[1205],{"type":68},{"text":1207,"type":59},". It enables viewers to connect with the characters and their stories on an emotional level. Take, for example, ",{"text":1209,"type":59,"marks":1210},"Studio Ghibli's masterpieces",[1211,1214],{"type":131,"attrs":1212},{"href":1213,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fstudio-ghibli",{"type":137},{"text":359,"type":59},{"type":55,"content":1217},[1218],{"text":1219,"type":59},"Ghibli characters aren't just drawn; they're animated with meticulous attention to detail. Subtle movements like a furrowed brow, a trembling hand, or the way hair blows in the wind all contribute to conveying emotions and personality.  This makes them feel real and relatable, even if they're fantastical creatures like Totoro or No-Face.",{"type":76,"attrs":1221},{"id":78,"body":1222},[1223,1226,1228],{"src":1224,"_uid":1225,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FGAp2_0JJskk?feature=oembed","i-82bf4991-dd6e-4480-ae0d-a631552a6463",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":1227,"initial":155,"component":156,"backgroundColor":157},"i-69c4a0af-2186-4804-b7de-77cac87fd414",{"_uid":1229,"emoji":34,"bgColor":47,"markdown":1230,"component":152},"i-92d3969d-bb21-4756-9aa1-01aa06bc01b3","Animation will make your narrative more realistic and captivating. So, if you aim to take your audience on a journey, animation is the right medium for you.",{"type":98,"attrs":1232,"content":1233},{"level":168},[1234],{"text":1235,"type":59,"marks":1236},"Do you want your graphics to be the focus of your media?",[1237],{"type":68},{"type":55,"content":1239},[1240],{"text":1241,"type":59},"If you answered no, we suggest you opt for motion graphics.",{"type":55,"content":1243},[1244,1246,1250],{"text":1245,"type":59},"3D animations are made to captivate, and thus, they tend to steal the show. If you’re merely looking to enhance your pre-existing website or instructional video, ",{"text":1247,"type":59,"marks":1248},"keep things simple",[1249],{"type":68},{"text":1251,"type":59}," with a functional motion graphic.",{"type":98,"attrs":1253,"content":1254},{"level":168},[1255],{"text":1256,"type":59,"marks":1257},"Are you using your animated graphics to instruct or teach viewers?",[1258],{"type":68},{"type":55,"content":1260},[1261,1263,1267],{"text":1262,"type":59},"If you answered yes, we advise",{"text":1264,"type":59,"marks":1265}," incorporating motion graphics",[1266],{"type":68},{"text":1268,"type":59}," into your presentation, video, or image. Their simple nature makes them fantastic learning aids and visual cues.",{"type":76,"attrs":1270},{"id":78,"body":1271},[1272],{"_uid":1273,"emoji":34,"bgColor":47,"markdown":1274,"component":152},"i-720924ae-aa09-46b1-8425-b091536714c9","If you’re preparing an animated presentation, stand out from the crowd by including some captivating motion design.",{"type":98,"attrs":1276,"content":1277},{"level":168},[1278],{"text":1279,"type":59,"marks":1280},"Will your graphic be used for corporate branding purposes?",[1281],{"type":68},{"type":55,"content":1283},[1284],{"text":1285,"type":59},"If you answered no, then consider using animation. If you answered yes, it’s motion graphics for you.",{"type":55,"content":1287},[1288,1290,1294],{"text":1289,"type":59},"While the vivid and catchy nature of a cartoon or 3D object may be enticing, it can also be labeled as fantastical, distracting, or childlike, thereby making it ",{"text":1291,"type":59,"marks":1292},"unsuitable for certain projects",[1293],{"type":68},{"text":1295,"type":59}," or settings.",{"type":55,"content":1297},[1298,1300,1307],{"text":1299,"type":59},"That’s why we recommend using plain 2D graphics for a project that is rooted in professional settings such as an office, university, or informative website. You're probably already familiar with the ",{"text":1301,"type":59,"marks":1302},"2D corporate illustration style",[1303,1306],{"type":131,"attrs":1304},{"href":1305,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcorporate-illustrations",{"type":137},{"text":243,"type":59},{"type":55,"content":1309},[1310],{"text":1311,"type":59},"However, animation does have its place for some corporate purposes and can be particularly useful for training or when used in conjunction with motion graphics to make explainer videos.",{"type":76,"attrs":1313},{"id":78,"body":1314},[1315],{"src":1316,"_uid":1317,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FuGPXaDaNla0?feature=oembed","i-c91544cd-3070-4b9b-a436-51e9116fcc1c",{"type":98,"attrs":1319,"content":1320},{"level":100},[1321],{"text":1322,"type":59,"marks":1323},"Animation vs. motion graphics as a career",[1324],{"type":68},{"type":55,"content":1326},[1327,1329],{"text":1328,"type":59},"Hopefully, at this point in the article, you’ve realized that animation and motion design are different. So, it should be no surprise that they offe",{"text":1330,"type":59,"marks":1331},"r diverse and exciting career paths. ",[1332],{"type":68},{"type":55,"content":1334},[1335],{"text":1336,"type":59},"Here's a breakdown of some key roles and the skillsets needed to thrive in each:",{"type":98,"attrs":1338,"content":1339},{"level":168},[1340],{"text":1341,"type":59,"marks":1342},"Motion graphics careers",[1343],{"type":68},{"type":175,"content":1345},[1346,1381,1391],{"type":178,"content":1347},[1348],{"type":55,"content":1349},[1350,1358,1361,1363,1370,1372,1379],{"text":1351,"type":59,"marks":1352},"Motion graphics designer",[1353,1356,1357],{"type":131,"attrs":1354},{"href":1355,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fmotion-designer\u002F",{"type":68},{"type":137},{"text":325,"type":59,"marks":1359},[1360],{"type":68},{"text":1362,"type":59}," These artists create animated visuals for various purposes, like marketing videos, explainer videos, and title sequences. They require strong graphic design skills, an understanding of ",{"text":1364,"type":59,"marks":1365},"animation principles",[1366,1369],{"type":131,"attrs":1367},{"href":1368,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fprinciples-of-animation",{"type":137},{"text":1371,"type":59},", proficiency in motion graphics software, and the ability to communicate ideas visually so that they can bring graphic elements and ",{"text":1373,"type":59,"marks":1374},"any typography",[1375,1378],{"type":131,"attrs":1376},{"href":1377,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-animate-text\u002F",{"type":137},{"text":1380,"type":59}," to life.",{"type":178,"content":1382},[1383],{"type":55,"content":1384},[1385,1389],{"text":1386,"type":59,"marks":1387},"3D motion graphics artist:",[1388],{"type":68},{"text":1390,"type":59}," This role requires 3D software expertise to create and animate 3D models for motion graphics projects. Skills in lighting, texturing, and rendering are also essential.",{"type":178,"content":1392},[1393],{"type":55,"content":1394},[1395,1399,1401,1408],{"text":1396,"type":59,"marks":1397},"Kinetic typographer:",[1398],{"type":68},{"text":1400,"type":59}," Specialists in animating text, ",{"text":1402,"type":59,"marks":1403},"kinetic typographers",[1404,1407],{"type":131,"attrs":1405},{"href":1406,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fkinetic-typography\u002F",{"type":137},{"text":1409,"type":59}," create engaging and informative text-based animations. They require strong typography skills, an understanding of animation principles, and proficiency in motion graphics software.",{"type":98,"attrs":1411,"content":1412},{"level":168},[1413],{"text":1091,"type":59,"marks":1414},[1415],{"type":68},{"type":175,"content":1417},[1418,1428,1447,1465],{"type":178,"content":1419},[1420],{"type":55,"content":1421},[1422,1426],{"text":1423,"type":59,"marks":1424},"Animator (2D or 3D):",[1425],{"type":68},{"text":1427,"type":59}," Animators bring characters and objects to life with movement and expression. They require strong drawing\u002Fmodeling skills, an understanding of animation principles (timing, spacing, etc.), and the ability to collaborate effectively.",{"type":178,"content":1429},[1430],{"type":55,"content":1431},[1432,1436,1438,1445],{"text":1433,"type":59,"marks":1434},"Character designer:",[1435],{"type":68},{"text":1437,"type":59}," ",{"text":1439,"type":59,"marks":1440},"Character designers",[1441,1444],{"type":131,"attrs":1442},{"href":1443,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcharacter-design\u002F",{"type":137},{"text":1446,"type":59}," are responsible for creating characters' visual identities. They need impressive drawing skills, an understanding of anatomy and character development, and the ability to translate ideas into visually appealing characters.",{"type":178,"content":1448},[1449],{"type":55,"content":1450},[1451,1455,1456,1463],{"text":1452,"type":59,"marks":1453},"Storyboarding artist:",[1454],{"type":68},{"text":1437,"type":59},{"text":1457,"type":59,"marks":1458},"Storyboard animation artists",[1459,1462],{"type":131,"attrs":1460},{"href":1461,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fstoryboarding-in-animation\u002F",{"type":137},{"text":1464,"type":59}," visually map out the narrative flow of an animation project. They require storytelling skills, the ability to translate scripts into visuals, and a good understanding of filmmaking techniques.",{"type":178,"content":1466},[1467],{"type":55,"content":1468},[1469,1473],{"text":1470,"type":59,"marks":1471},"Concept artist:",[1472],{"type":68},{"text":1474,"type":59}," Concept artists set the visual tone for an animation project, creating initial sketches and paintings of characters, environments, and props. They need a strong imagination, a broad knowledge of design principles, and the ability to translate ideas into compelling visuals.",{"type":55,"content":1476},[1477,1479,1486,1487,1494],{"text":1478,"type":59},"Breaking into either of these careers can be tough if you don’t have the correct skillset. There are ",{"text":1480,"type":59,"marks":1481},"plenty of animation tips",[1482,1485],{"type":131,"attrs":1483},{"href":1484,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-tips\u002F",{"type":137},{"text":1126,"type":59},{"text":1488,"type":59,"marks":1489},"various animation courses",[1490,1493],{"type":131,"attrs":1491},{"href":1492,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-courses\u002F",{"type":137},{"text":1495,"type":59}," available (free and paid) to help you brush up on anything you feel may be lacking.",{"type":55,"content":1497},[1498,1500,1504],{"text":1499,"type":59},"These resources are helpful for novice animators and motion graphic designers, and even those who consider themselves pros but want to ",{"text":1501,"type":59,"marks":1502},"expand their knowledge",[1503],{"type":68},{"text":1505,"type":59}," and keep their skills fresh.",{"type":98,"attrs":1507,"content":1508},{"level":168},[1509],{"text":1510,"type":59,"marks":1511},"Shared skills",[1512],{"type":68},{"type":55,"content":1514},[1515,1517,1521,1523,1530,1532,1539],{"text":1516,"type":59},"Both animation and motion graphics require a ",{"text":1518,"type":59,"marks":1519},"solid understanding of art fundamentals ",[1520],{"type":68},{"text":1522,"type":59},"(color theory, composition, etc.), ",{"text":1524,"type":59,"marks":1525},"strong creative skills",[1526,1529],{"type":131,"attrs":1527},{"href":1528,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-improve-creativity\u002F",{"type":137},{"text":1531,"type":59},", and visual storytelling. Excellent communication and collaboration skills are crucial for working effectively within ",{"text":1533,"type":59,"marks":1534},"creative teams",[1535,1538],{"type":131,"attrs":1536},{"href":1537,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fbusiness\u002Fsolutions\u002Fcreative-teams-design\u002F",{"type":137},{"text":243,"type":59},{"type":98,"attrs":1541,"content":1542},{"level":100},[1543],{"text":1544,"type":59,"marks":1545},"Key takeaways",[1546],{"type":68},{"type":55,"content":1548},[1549,1551,1555],{"text":1550,"type":59},"Whether you opt for a delightful animation or a sharp motion graphic, the most effective graphics enhance your project and yield results. Any animation that ",{"text":1552,"type":59,"marks":1553},"reaches its purpose",[1554],{"type":68},{"text":1556,"type":59}," (education, information, entertainment, etc.) is a successful design.‍",{"type":55,"content":1558},[1559,1561,1567],{"text":1560,"type":59},"Ready to take your graphic design creations to the next level? ",{"text":1119,"type":59,"marks":1562},[1563,1566],{"type":131,"attrs":1564},{"href":1565,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Flinearity.io\u002Fget-started",{"type":137},{"text":1568,"type":59}," puts all the design tools you need in your hands, whether you prefer creating on Mac, iPad, or iPhone.",{"type":55,"content":1570},[1571,1576],{"text":1128,"type":59,"marks":1572},[1573,1575],{"type":131,"attrs":1574},{"href":1132,"uuid":134,"anchor":134,"target":135,"linktype":88},{"type":137},{"text":1577,"type":59}," removes the barrier between static design and animation. You can effortlessly add motion to your static graphics and create dynamic presentations, eye-catching marketing materials, or engaging announcement posts.",{"type":55,"content":1579},[1580,1582,1589],{"text":1581,"type":59},"Get started for free below, or check out our ",{"text":1583,"type":59,"marks":1584},"Pro and Org plans",[1585,1588],{"type":131,"attrs":1586},{"href":1587,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fpricing\u002F",{"type":137},{"text":243,"type":59},{"type":76,"attrs":1591},{"id":78,"body":1592},[1593,1604,1607],{"_uid":1594,"image":1595,"title":828,"button":1600,"component":833,"description":834},"i-a9e2388c-0282-4070-8434-750983a2a5a0",[1596],{"_uid":1597,"image":1598,"imageAlt":39,"component":39},"47a2f329-4b30-4e76-878e-bac2d2221f16",{"id":825,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":826,"copyright":34,"fieldtype":36,"meta_data":1599,"is_external_url":16},{},[1601],{"_uid":1602,"icon":34,"link":1603,"size":90,"text":91,"type":92,"component":93},"c2334af9-37e3-4e5f-aec5-dc3958080d68",{"id":34,"url":87,"linktype":88,"fieldtype":89,"cached_url":87},{"lg":34,"md":34,"sm":34,"xl":1605,"xs":34,"xl2":34,"xl3":34,"_uid":1606,"initial":155,"component":156,"backgroundColor":157},"40","i-41b0276e-8ca1-49de-bc12-9ab4261f723a",{"_uid":1608,"component":1609,"questions":1610},"i-323fba5c-e136-41f6-a9b1-632ffa7b1514","BlogFaqSection",[1611,1612,1613,1614,1615,1616],"a857e6eb-2397-438e-8cbe-ec4dfcc25f67","11268a7b-e0f2-46b1-9df2-b4d91276456a","032fa9c0-3ef0-40dc-919f-544dc283bae2","4d0c1b30-8e41-4c2d-a7e4-a32c5fc627e3","6b0a4207-890d-4394-9eff-0d6299ca80aa","52182f27-143d-4d8b-b234-586d9f35bcae","RichtextComponent","BlogPage",{"id":1620,"alt":44,"name":34,"focus":34,"title":44,"source":34,"filename":1621,"copyright":34,"fieldtype":36,"meta_data":1622,"is_external_url":16},18932104,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F9c29738ea2\u002Fmotion-graphics-vs-animation_thumbnail.png",{},{"id":1624,"filename":1625,"fieldtype":36,"is_external_url":16},18540915,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fbbbc97a1d4\u002Fmotion-graphics-vs-animation-newblogcover.png","Your Next Career Move: Motion Graphics vs. Animation","2024-05-16 12:46","In this article, we break down the differences, applications, and strengths of motion graphics and animation.","motion-graphics-vs-animation","blog\u002Fmotion-graphics-vs-animation",490,[],529362778,"417d1404-4b44-41d5-bce6-c08d40092271","2024-12-09T16:05:40.448Z","default",[],{"id":134,"alt":134,"name":34,"focus":134,"title":134,"source":134,"filename":34,"copyright":134,"fieldtype":36,"meta_data":1639},{},"education","design-resources","blog\u002Ftag\u002Fdesign-resources",-10,[],529362804,"c8de2843-2dc2-4eff-b815-927828742f67","2024-12-09T16:05:25.762Z",[],"17683663-ac6d-49ab-8bfa-b8e4a5119aa7",[1651],{"_uid":1652,"image":1653,"imageAlt":1657,"component":39},"c030d0ba-9630-4ec7-af49-2e87ea4cc6b9",{"id":1654,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":1655,"copyright":34,"fieldtype":36,"meta_data":1656,"is_external_url":16},18435405,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F0534364cf9\u002Fwhat_is_a_blade_runner__unpacking_ridley_scott_s_cyberpunk_aesthetics_main_image.jpg",{},"What is a blade runner? Unpacking Ridley Scott's cyberpunk aesthetics Blog Hero Image","What is a blade runner? Unpacking Ridley Scott's cyberpunk aesthetics",[1660],{"name":1661,"created_at":1662,"published_at":1663,"updated_at":1664,"id":1665,"uuid":1666,"content":1667,"slug":1678,"full_slug":1679,"sort_by_date":134,"position":1680,"tag_list":1681,"is_startpage":16,"parent_id":1682,"meta_data":134,"group_id":1683,"first_published_at":1684,"release_id":134,"lang":1636,"path":134,"alternates":1685,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Marion Gerlinger","2024-08-26T09:03:45.087Z","2026-09-05T00:11:13.333Z","2026-09-05T00:11:13.343Z",540097340,"18f41243-1490-4761-9883-a07ff61bad13",{"_uid":1668,"name":1661,"image":1669,"socials":1673,"position":1674,"component":1675,"description":1676,"otherAuthors":1677},"92c1afe0-f567-4cc8-a479-e00860ae27bb",{"id":1670,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":1671,"copyright":34,"fieldtype":36,"meta_data":1672,"is_external_url":16},17123068,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F640x832\u002Fd2ebe950c5\u002Fdreamshaper_32_beautiful_cottagecore_woman_with_very_delicate_0.jpg",{},[],"Contributing Writer","AuthorPage","Marion is a contributing writer to the Linearity Blog.\n\n",[],"marion-gerlinger","blog\u002Fauthor\u002Fmarion-gerlinger",-50,[],536121488,"23525dac-cc54-497d-b098-ba6c67034051","2024-12-09T16:05:25.397Z",[],{"id":1687,"alt":1658,"name":34,"focus":34,"title":1658,"source":34,"filename":1688,"copyright":34,"fieldtype":36,"meta_data":1689,"is_external_url":16},18933472,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F2c81f8fb6d\u002Fwhat-is-a-blade-runner_widget.png",{},[1691],{"_uid":1692,"content":1693,"component":1617},"2be06b48-54ed-41a9-ab61-eba1eb4c22cf",{"type":52,"content":1694},[1695,1703,1718,1722,1737,1757,1769,1773,1785,1795,1821,1825,1840,1848,1853,1857,1872,1876,1880,1886,1895,1900,1909,1924,1938,1950,1959,1964,1973,1977,1992,2002,2029,2039,2055,2064,2068,2080,2085,2094,2107,2122,2132,2136,2150,2154,2158,2167,2172,2185,2194,2228,2232,2237,2246,2255,2261,2262,2271,2275,2279,2283,2292,2307,2316,2321,2330,2342,2356,2360,2370,2379,2383,2407,2422,2431,2440,2456,2460,2464,2472,2476,2485,2500,2509,2513,2529,2533,2548,2557,2561,2566,2577,2605,2620,2634,2651,2656,2671,2678,2687,2693,2697,2701,2705,2709,2724,2728,2741,2749,2764,2768,2783,2792,2801,2810,2826,2827,2836,2840,2853,2861,2865,2880,2893,2897,2912,2913,2917,2921,2936,2940,2944,2960,2969,2984,2993,3008,3012,3027,3031,3046,3051,3077,3085,3100,3109,3118,3123,3132,3141,3150,3154,3168,3172,3181,3185,3190,3199,3203,3218,3222,3231,3245,3258,3266,3275,3284,3291,3297,3312,3320,3335,3339,3343,3347,3354,3358,3374,3394,3410,3415,3421,3426,3441,3453,3459,3464,3479,3494,3509,3514,3521,3527,3535,3539,3546,3551,3555,3559,3563,3567,3571,3586,3600,3604,3608,3613,3623,3627,3633,3642,3646,3660,3664,3673,3692,3701,3710,3726,3730,3739,3743,3749,3753,3757,3782,3791,3797,3801,3817,3822,3828,3833,3839,3846,3861,3877,3885,3901,3905,3909,3913,3917,3932,3936,3940,3956,3960,3969,3974,3986,3990,3999,4008,4014,4023,4029,4037,4041,4050,4065,4092,4109],{"type":55,"content":1696},[1697,1701],{"text":1698,"type":59,"marks":1699},"Blade Runner ",[1700],{"type":124},{"text":1702,"type":59},"is one of the most evocative proper nouns of our time. Simply mentioning the 1982 classic film is enough to give fans goosebumps.",{"type":55,"content":1704},[1705,1707,1710,1712,1716],{"text":1706,"type":59},"Despite its cult status, ",{"text":1698,"type":59,"marks":1708},[1709],{"type":124},{"text":1711,"type":59},"is an underappreciated marvel. The genre-defining adaptation of ",{"text":1713,"type":59,"marks":1714},"Do Androids Dream of Electric Sheep ",[1715],{"type":124},{"text":1717,"type":59},"from author Philip K. Dick was ahead of its time, sadly to its box office detriment.",{"type":55,"content":1719},[1720],{"text":1721,"type":59},"Luckily for fans, new and old, we can consistently appreciate director Ridley Scott’s revolutionary masterpiece.",{"type":55,"content":1723},[1724,1726,1730,1732,1735],{"text":1725,"type":59},"Whether you’re a stickler for correctly referencing the ",{"text":1727,"type":59,"marks":1728},"seven ",[1729],{"type":124},{"text":1731,"type":59},"versions of the 1982 classic or simply love the films, the ",{"text":1698,"type":59,"marks":1733},[1734],{"type":124},{"text":1736,"type":59},"franchise’s contribution to modern media is invaluable.",{"type":76,"attrs":1738},{"id":1739,"body":1740},"26f95996-1dae-4e4c-9cf6-a98acc8d9e49",[1741],{"_uid":1742,"asset":1743,"component":1755,"description":1756},"dfeb58d8-53d3-42d1-b25f-d5a9bf247486",[1744],{"_uid":1745,"asset":1746,"device":1753,"component":1754},"d6146316-615c-44cf-afff-b5c7771ad247",[1747],{"_uid":1748,"image":1749,"imageAlt":1750,"component":39},"f87ae465-93d6-4c4d-8e5e-c2c27730fdd7",{"alt":1750,"filename":1751,"fieldtype":36,"meta_data":1752,"is_external_url":16},"Futuristic cityscape","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fa4eca0ce26\u002Fwhat_is_a_blade_runner__unpacking_ridley_scott_s_cyberpunk_aesthetics_image_1.jpg",{},"none","DeviceMockup","BlogComponentImage","Image source: [lukedowing.com](https:\u002F\u002Flukedowding.com\u002Ffree-blade-runner-wallpapers\u002F)",{"type":55,"content":1758},[1759,1761,1765,1767],{"text":1760,"type":59},"Like the original, Denis Villeneuve’s ",{"text":1762,"type":59,"marks":1763},"Blade Runner 2049 ",[1764],{"type":124},{"text":1766,"type":59},"wasn’t much of a commercial success. Despite a positive critics' consensus, the modern sequel",{"text":1768,"type":59},"failed to earn over $100 million.",{"type":55,"content":1770},[1771],{"text":1772,"type":59},"Poor profit margins aside, we’ve had a few good years to admire and unpack Villeneuve’s 2017 masterpiece.",{"type":76,"attrs":1774},{"id":1739,"body":1775},[1776],{"_uid":1777,"title":1778,"button":1779,"component":94,"description":1784,"backgroundColor":96},"89687043-74c6-46b7-bd63-8032e3f2bf6a","Jumpstart your ideas with Linearity Curve",[1780],{"_uid":1781,"icon":34,"link":1782,"size":90,"text":1783,"type":92,"component":93},"9bfb7c09-0f1d-4ad6-8be2-7fad13c39e2a",{"url":87,"linktype":88,"fieldtype":89,"cached_url":87},"Get started","Take your designs to the next level.",{"type":55,"content":1786},[1787,1789,1793],{"text":1788,"type":59},"Considering the two ",{"text":1790,"type":59,"marks":1791},"Blade Runners ",[1792],{"type":124},{"text":1794,"type":59},"and their hyper-loaded visual directions and aesthetics, we thought it was time to write a detailed love letter to the franchise’s cybernetic eye candy.",{"type":55,"content":1796},[1797,1799,1802,1804,1808,1810,1812,1819],{"text":1798,"type":59},"It’s difficult to fully appreciate ",{"text":1698,"type":59,"marks":1800},[1801],{"type":124},{"text":1803,"type":59},"and ",{"text":1805,"type":59,"marks":1806},"Blade Runner 2049’s ",[1807],{"type":124},{"text":1809,"type":59},"combined",{"text":1811,"type":59},"impact on media, fashion, and ",{"text":1813,"type":59,"marks":1814},"graphic design",[1815],{"type":131,"attrs":1816},{"href":1817,"uuid":134,"anchor":134,"target":1818,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Ffamous-graphic-designers\u002F","_self",{"text":1820,"type":59},". Still, we went as deep as possible (even if we’re only human).",{"type":55,"content":1822},[1823],{"text":1824,"type":59},"We’ll be exploring both films’ mind-boggling color palettes, cinematography, and setting constructions.",{"type":76,"attrs":1826},{"id":1739,"body":1827},[1828],{"_uid":1829,"asset":1830,"component":1755,"description":1756},"ea235433-8b8e-4b94-b252-f81e0f401d6e",[1831],{"_uid":1832,"asset":1833,"device":1753,"component":1754},"4f9b9f77-d7e7-46a3-b067-fa091f52a575",[1834],{"_uid":1835,"image":1836,"imageAlt":1837,"component":39},"37b518db-0324-43b9-9b05-8d0ad235b434",{"alt":1837,"filename":1838,"fieldtype":36,"meta_data":1839,"is_external_url":16},"Futuristic cockpit","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F71bf9110e4\u002Fwhat_is_a_blade_runner__unpacking_ridley_scott_s_cyberpunk_aesthetics_image_2.jpg",{},{"type":55,"content":1841},[1842,1844],{"text":1843,"type":59},"First, let’s answer our original question, ",{"text":1845,"type":59,"marks":1846},"what is a Blade Runner?",[1847],{"type":124},{"type":98,"attrs":1849,"content":1850},{"level":100},[1851],{"text":1852,"type":59},"An overview of the Blade Runners",{"type":55,"content":1854},[1855],{"text":1856,"type":59},"A “Blade Runner” is a futuristic bounty hunter tasked with violently decommissioning “replicants,” androids that have broken free of their human masters’ control. These uncanny products of genetic engineering were made to serve, understandably yearning for more than just hard labor.",{"type":76,"attrs":1858},{"id":1739,"body":1859},[1860],{"_uid":1861,"asset":1862,"component":1755,"description":1756},"d6f67d7d-07b8-435b-a9d9-09f254eccb6a",[1863],{"_uid":1864,"asset":1865,"device":1753,"component":1754},"7b58891e-9d0c-4fc0-a8b8-c0b6d10864be",[1866],{"_uid":1867,"image":1868,"imageAlt":1869,"component":39},"e96d61a4-6f52-4800-8892-353d8b69b9af",{"alt":1869,"filename":1870,"fieldtype":36,"meta_data":1871,"is_external_url":16},"Man walking in the rain in a futuristic cityscape","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fceac220b0b\u002Fwhat_is_a_blade_runner__unpacking_ridley_scott_s_cyberpunk_aesthetics_image_3.jpg",{},{"type":55,"content":1873},[1874],{"text":1875,"type":59},"Replicants don’t fire rockets from their wrists or pump acid blood through their veins. They’re human in appearance and behavior, save for their super-strength and a few plot-central psychological details.",{"type":55,"content":1877},[1878],{"text":1879,"type":59},"The po-faced replicants rarely show emotion, but their eyes occasionally glow gold or red, giving them a supernatural edge, especially when subjected to the Voight-Kampff Test.",{"type":76,"attrs":1881},{"id":1739,"body":1882},[1883],{"src":1884,"_uid":1885,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FvDkFncZG3yE?feature=oembed","9ed18a1b-f136-4b26-b531-d8b34cf07a16",{"type":55,"content":1887},[1888,1890,1893],{"text":1889,"type":59},"These complex androids are key to the ",{"text":1698,"type":59,"marks":1891},[1892],{"type":124},{"text":1894,"type":59},"world, developing in intriguing ways alongside it.",{"type":98,"attrs":1896,"content":1897},{"level":100},[1898],{"text":1899,"type":59},"A cyberpunk revamp 35 years in the making",{"type":55,"content":1901},[1902,1904,1907],{"text":1903,"type":59},"We’d never try to establish which ",{"text":1698,"type":59,"marks":1905},[1906],{"type":124},{"text":1908,"type":59},"film is better, but given how unique each is, we thought we’d show their connections.",{"type":55,"content":1910},[1911,1914,1916,1922],{"text":1698,"type":59,"marks":1912},[1913],{"type":124},{"text":1915,"type":59},"built much of what we consider to be ",{"text":1917,"type":59,"marks":1918},"the cyberpunk aesthetic",[1919],{"type":131,"attrs":1920},{"href":1921,"uuid":134,"anchor":134,"target":1818,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcyberpunk-style\u002F",{"text":1923,"type":59},". Gigantic, holographic adverts hanging off dilapidated skyscrapers that loom over neon-drenched and overcrowded streets.",{"type":76,"attrs":1925},{"id":1739,"body":1926},[1927],{"_uid":1928,"asset":1929,"component":1755,"description":1756},"587b6c05-6972-4078-ae03-e77aafc657a1",[1930],{"_uid":1931,"asset":1932,"device":1753,"component":1754},"319d5222-80c7-44d2-9941-b70f0a2e1f7e",[1933],{"_uid":1934,"image":1935,"imageAlt":1750,"component":39},"c141ac18-c75d-4e89-bdcb-e8735d2e0b61",{"alt":1750,"filename":1936,"fieldtype":36,"meta_data":1937,"is_external_url":16},"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fe4dccb3a84\u002Fwhat_is_a_blade_runner__unpacking_ridley_scott_s_cyberpunk_aesthetics_image_4.jpg",{},{"type":55,"content":1939},[1940,1942,1946,1948],{"text":1941,"type":59},"Scott and co. took much inspiration from Hong Kong’s dense and often smoggy architecture, the dark and surreal artist Mœbius, and the iconic German expressionist sci-fi film, ",{"text":1943,"type":59,"marks":1944},"Metropolis",[1945],{"type":124},{"text":1947,"type":59},",",{"text":1949,"type":59},"from 1927.",{"type":55,"content":1951},[1952,1954,1957],{"text":1953,"type":59},"By the late 2010s, the cyberpunk look and feel were starting to feel a little bit, dare we say it, familiar. ",{"text":1762,"type":59,"marks":1955},[1956],{"type":124},{"text":1958,"type":59},"wasn’t just set to continue the replicant story. It would shake up the cyberpunk aesthetic we know and love.",{"type":98,"attrs":1960,"content":1961},{"level":100},[1962],{"text":1963,"type":59},"Do androids dream of electric sequels?",{"type":55,"content":1965},[1966,1968,1971],{"text":1967,"type":59},"There was a long-held fan theory that ",{"text":1698,"type":59,"marks":1969},[1970],{"type":124},{"text":1972,"type":59},"would never get a sequel. It was considered too philosophically and technically complex for any second chapter to do it justice.",{"type":55,"content":1974},[1975],{"text":1976,"type":59},"Beyond fan doubts, sticky licensing issues objectively halted “Blade Runner II” from being green-lit.",{"type":76,"attrs":1978},{"id":1739,"body":1979},[1980],{"_uid":1981,"asset":1982,"component":1755,"description":1756},"54818fe9-ef31-43a3-96be-3a1232537110",[1983],{"_uid":1984,"asset":1985,"device":1753,"component":1754},"8ea87346-b2dd-4c22-bea8-572ee6b0c9c3",[1986],{"_uid":1987,"image":1988,"imageAlt":1989,"component":39},"37bf9dac-9fb9-4cd3-8193-e9f95931f803",{"alt":1989,"filename":1990,"fieldtype":36,"meta_data":1991,"is_external_url":16},"Woman looking through a looking glass","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Ff6e3027260\u002Fwhat_is_a_blade_runner__unpacking_ridley_scott_s_cyberpunk_aesthetics_image_5.jpg",{},{"type":55,"content":1993},[1994,1996,2000],{"text":1995,"type":59},"During the late 2010s, ",{"text":1997,"type":59,"marks":1998},"Blade Runner’s ",[1999],{"type":124},{"text":2001,"type":59},"producer Bud Yorkin sold its rights to Alcon Entertainment. The hunt for the ideal director finally began, and several directors were approached, including Scott himself.",{"type":55,"content":2003},[2004,2006,2010,2012,2016,2018,2022,2024,2027],{"text":2005,"type":59},"As much as Scott would have loved to direct ",{"text":2007,"type":59,"marks":2008},"Blade Runner 2049",[2009],{"type":124},{"text":2011,"type":59},", he had to turn the role down as he was already committed to ",{"text":2013,"type":59,"marks":2014},"another ",[2015],{"type":124},{"text":2017,"type":59},"sequel, ",{"text":2019,"type":59,"marks":2020},"Alien: Covenant",[2021],{"type":124},{"text":2023,"type":59},". According to Scott, “We wanted to get this [ ",{"text":1698,"type":59,"marks":2025},[2026],{"type":124},{"text":2028,"type":59},"sequel] made... If you get it on paper, don’t wait. I had to let it go, which was a bit of a bugger but there we are.”",{"type":55,"content":2030},[2031,2033,2037],{"text":2032,"type":59},"Denis Villeneuve was eventually chosen to begin production on the hotly-anticipated sequel, along with Scott Free Productions. The ",{"text":2034,"type":59,"marks":2035},"Arrival ",[2036],{"type":124},{"text":2038,"type":59},"director had proven himself more than capable of carrying Scott’s torch, much to fans’ excitement.",{"type":55,"content":2040},[2041,2043,2046,2048,2054],{"text":2042,"type":59},"Scott might have had his hands tied regarding the director role, but that doesn’t mean he wasn’t closely involved with ",{"text":1805,"type":59,"marks":2044},[2045],{"type":124},{"text":2047,"type":59},"development, much to Villeneuve’s stress. As we’ll learn later in this piece, Scott is a bit of a control freak. Villeneuve had to eventually politely but clearly ask his predecessor to ",{"text":2049,"type":59,"marks":2050},"give him some room to breathe",[2051],{"type":131,"attrs":2052},{"href":2053,"uuid":134,"anchor":134,"target":1818,"linktype":88},"https:\u002F\u002Fwww.indiewire.com\u002F2017\u002F11\u002Fdenis-villeneuve-kicked-ridley-scott-off-blade-runner-2049-set-1201902005\u002F",{"text":243,"type":59},{"type":55,"content":2056},[2057,2059,2062],{"text":2058,"type":59},"Sadly, the hype wouldn’t bear much fruit at the box office, and Villeneuve’s highly praised but unprofitable ",{"text":1762,"type":59,"marks":2060},[2061],{"type":124},{"text":2063,"type":59},"flopped.",{"type":55,"content":2065},[2066],{"text":2067,"type":59},"In our opinion, profitability is secondary to developing a much-loved universe and its characters.",{"type":76,"attrs":2069},{"id":1739,"body":2070},[2071],{"_uid":2072,"title":2073,"button":2074,"component":94,"description":2079,"backgroundColor":508},"ededd4e1-ac0d-4237-88e9-6a25be0d774b","Looking for more cool drawing ideas?",[2075],{"_uid":2076,"icon":34,"link":2077,"size":90,"text":1783,"type":92,"component":93},"2c58c2eb-e417-48db-8998-7e469d297a24",{"url":2078,"linktype":88,"fieldtype":89,"cached_url":2078},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcool-drawings\u002F","Check out our list of 25 easy tutorials.",{"type":98,"attrs":2081,"content":2082},{"level":100},[2083],{"text":2084,"type":59},"One setting, decades apart",{"type":55,"content":2086},[2087,2089,2092],{"text":2088,"type":59},"Let’s take a closer look at the progression in the ",{"text":1698,"type":59,"marks":2090},[2091],{"type":124},{"text":2093,"type":59},"franchise.",{"type":55,"content":2095},[2096,2098,2101,2102,2105],{"text":2097,"type":59},"Both ",{"text":1698,"type":59,"marks":2099},[2100],{"type":124},{"text":1803,"type":59},{"text":1762,"type":59,"marks":2103},[2104],{"type":124},{"text":2106,"type":59},"are set in the same world; that much is a given. But what changed in the sequel from the original film’s 2019 setting?",{"type":55,"content":2108},[2109,2111,2115,2117,2120],{"text":2110,"type":59},"As you might imagine, things got worse ( ",{"text":2112,"type":59,"marks":2113},"way worse",[2114],{"type":124},{"text":2116,"type":59},") since the first story. Thirty years is enough time for any dystopia to intensify, and ",{"text":1762,"type":59,"marks":2118},[2119],{"type":124},{"text":2121,"type":59},"set a new standard for bleakness.",{"type":55,"content":2123},[2124,2126,2130],{"text":2125,"type":59},"It’s difficult to imagine a world more desperate than the original ",{"text":2127,"type":59,"marks":2128},"Blade Runner",[2129],{"type":124},{"text":2131,"type":59},", but society is truly on the verge of collapse in 2049.",{"type":55,"content":2133},[2134],{"text":2135,"type":59},"Technology is grinding to a halt as the Los Angeles setting of both films has been plunged into shadow. Nature’s breaths are limited, and desertification is commonplace.",{"type":76,"attrs":2137},{"id":1739,"body":2138},[2139],{"_uid":2140,"asset":2141,"component":1755,"description":1756},"198079f7-916d-406b-b82f-215e10922ad5",[2142],{"_uid":2143,"asset":2144,"device":1753,"component":1754},"215f6f1d-66bb-44ce-9acf-1dd2a442b568",[2145],{"_uid":2146,"image":2147,"imageAlt":1750,"component":39},"2df8c96f-9cee-467d-a59a-6570ae4f2a06",{"alt":1750,"filename":2148,"fieldtype":36,"meta_data":2149,"is_external_url":16},"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Ff927effc6d\u002Fwhat_is_a_blade_runner__unpacking_ridley_scott_s_cyberpunk_aesthetics_image_6.jpg",{},{"type":55,"content":2151},[2152],{"text":2153,"type":59},"It all sounds a bit depressing, but that’s cyberpunk for you. Beyond its objective coolness, cyberpunk is meant to inspire a good, hard look at the unsustainable direction humanity is taking the world.",{"type":55,"content":2155},[2156],{"text":2157,"type":59},"Director Villeneuve and British cinematographer Roger Deakins were faithful to Scott’s original vision while maturing it with their own flair and style. Modern sequels to legendary classics have a phenomenal way of removing any previous technical barriers.",{"type":55,"content":2159},[2160,2162,2165],{"text":2161,"type":59},"Deakins didn’t hold anything back with ",{"text":2007,"type":59,"marks":2163},[2164],{"type":124},{"text":2166,"type":59},", and its crew more than deserved their Best Special Visual Effects and Best Cinematography Academy Awards. But more on cyberpunk cinematography later!",{"type":98,"attrs":2168,"content":2169},{"level":100},[2170],{"text":2171,"type":59},"Why Blade Runner will always matter",{"type":55,"content":2173},[2174,2177,2179,2183],{"text":1698,"type":59,"marks":2175},[2176],{"type":124},{"text":2178,"type":59},"wasn’t a typical sci-fi blockbuster for its time. Other dystopian films like ",{"text":2180,"type":59,"marks":2181},"The Terminator ",[2182],{"type":124},{"text":2184,"type":59},"hadn’t been released yet, and most people’s idea of sci-fi films revolved around space operas and funny-looking aliens.",{"type":55,"content":2186},[2187,2189,2192],{"text":2188,"type":59},"Director Ridley Scott was accused of favoring visuals to a fault with ",{"text":2127,"type":59,"marks":2190},[2191],{"type":124},{"text":2193,"type":59},". As designers, we have little to criticize Scott for, as he provided us with an invaluable wealth of inspiration, technique, and reference.",{"type":55,"content":2195},[2196,2198,2201,2203,2207,2209,2215,2217,2221,2223,2227],{"text":2197,"type":59},"You’ll find ",{"text":1698,"type":59,"marks":2199},[2200],{"type":124},{"text":2202,"type":59},"inspiration in sci-fi blockbusters like ",{"text":2204,"type":59,"marks":2205},"The Matrix",[2206],{"type":124},{"text":2208,"type":59},", ",{"text":2210,"type":59,"marks":2211},"classic anime ",[2212],{"type":131,"attrs":2213},{"href":2214,"uuid":134,"anchor":134,"target":1818,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanime-series\u002F",{"text":2216,"type":59},"like ",{"text":2218,"type":59,"marks":2219},"Ghost in the Shell",[2220],{"type":124},{"text":2222,"type":59},", and modern video games like ",{"text":2224,"type":59,"marks":2225},"Cyberpunk 2077",[2226],{"type":124},{"text":243,"type":59},{"type":55,"content":2229},[2230],{"text":2231,"type":59},"Achieving this perfectionism was rather painful, as you can imagine.",{"type":98,"attrs":2233,"content":2234},{"level":100},[2235],{"text":2236,"type":59},"A dystopian production",{"type":55,"content":2238},[2239,2241,2244],{"text":2240,"type":59},"It’s ironic that ",{"text":1698,"type":59,"marks":2242},[2243],{"type":124},{"text":2245,"type":59},"sympathizes with artificial intelligence and androids, given its director’s machine-like dedication to perfecting each shot.",{"type":55,"content":2247},[2248,2250,2253],{"text":2249,"type":59},"Ridley Scott’s background before ",{"text":1698,"type":59,"marks":2251},[2252],{"type":124},{"text":2254,"type":59},"was in directing zany UK commercials. He was in complete control then and could tweak every little detail to his creative heart’s content.",{"type":76,"attrs":2256},{"id":1739,"body":2257},[2258],{"src":2259,"_uid":2260,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FeogpIG53Cis?feature=oembed","a4fb9ce1-1397-4ad8-af1f-c8f2dcd83f52",{"type":55},{"type":55,"content":2263},[2264,2266,2269],{"text":2265,"type":59},"The power balance was supposed to be a bit different on ",{"text":1997,"type":59,"marks":2267},[2268],{"type":124},{"text":2270,"type":59},"set, but the British stickler took the reins (and the camera) from his American crew.",{"type":55,"content":2272},[2273],{"text":2274,"type":59},"A production nightmare ensued. Scott continuously micromanaged set designs, camerawork, and lighting, causing numerous delays and reshoots.",{"type":55,"content":2276},[2277],{"text":2278,"type":59},"Screenwriter David Webb Peoples reworked scenes only to find Scott didn’t need the edits upon submission. The added choking smoke used for special effects and demanding night shoots took a toll on the crew and actors.",{"type":55,"content":2280},[2281],{"text":2282,"type":59},"It wasn’t surprising to learn Scott was axed moments after production wrapped up, only to be instantly reemployed to hack together new versions of the cinema release.",{"type":55,"content":2284},[2285,2287,2290],{"text":2286,"type":59},"Lead actor Harrison Ford only found the strength to discuss his experience of ",{"text":1997,"type":59,"marks":2288},[2289],{"type":124},{"text":2291,"type":59},"apparently torturous production years later.",{"type":76,"attrs":2293},{"id":1739,"body":2294},[2295],{"_uid":2296,"asset":2297,"component":1755,"description":1756},"aaf7d2a5-93e8-4bcb-9fbd-1ea254e3b698",[2298],{"_uid":2299,"asset":2300,"device":1753,"component":1754},"26d99715-24cf-4a56-92f1-3bb99f72a5e8",[2301],{"_uid":2302,"image":2303,"imageAlt":2304,"component":39},"6954ff30-da97-4520-92d2-8c50dc69c0bb",{"alt":2304,"filename":2305,"fieldtype":36,"meta_data":2306,"is_external_url":16},"Side profile of a man in a futuristic cockpit","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F5b0b7b84cc\u002Fwhat_is_a_blade_runner__unpacking_ridley_scott_s_cyberpunk_aesthetics_image_7.jpg",{},{"type":55,"content":2308},[2309,2311,2314],{"text":2310,"type":59},"The on-set stress wasn’t the only kind of chaos that fed ",{"text":1997,"type":59,"marks":2312},[2313],{"type":124},{"text":2315,"type":59},"creation.",{"type":98,"attrs":2317,"content":2318},{"level":100},[2319],{"text":2320,"type":59},"Worldly fears with an imaginative setting",{"type":55,"content":2322},[2323,2325,2328],{"text":2324,"type":59},"This is an almost relatable piece of speculative fiction about earthly humans and believable machines. ",{"text":1698,"type":59,"marks":2326},[2327],{"type":124},{"text":2329,"type":59},"was released during the Cold War’s peak when many feared nuclear devastation and impending doom by unregulated technology.",{"type":55,"content":2331},[2332,2334,2340],{"text":2333,"type":59},"Ridley Scott’s ",{"text":2335,"type":59,"marks":2336},"neo-noir epic ",[2337],{"type":131,"attrs":2338},{"href":2339,"uuid":134,"anchor":134,"target":1818,"linktype":88},"https:\u002F\u002Fwww.masterclass.com\u002Farticles\u002Fneo-noir-guide#4-common-traits-of-the-neonoir-genre",{"text":2341,"type":59},"follows detective Rick Deckard (played by Harrison Ford) as he plumbs the depths of a dark futuristic world hunting renegade replicants. Harrison Ford’s no-nonsense performance was the direct antithesis of Mark Hamil’s bubbly and energetic portrayal of Luke Skywalker.",{"type":76,"attrs":2343},{"id":1739,"body":2344},[2345],{"_uid":2346,"asset":2347,"component":1755,"description":1756},"f9d0cdbe-889e-4dee-833f-7487b3ee3ca2",[2348],{"_uid":2349,"asset":2350,"device":1753,"component":1754},"a02dad1b-a2e9-47e2-8970-f13c1ed81fcf",[2351],{"_uid":2352,"image":2353,"imageAlt":2304,"component":39},"76750e0f-6cf1-4ce3-9021-e329b84abf7a",{"alt":2304,"filename":2354,"fieldtype":36,"meta_data":2355,"is_external_url":16},"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F0ad88071db\u002Fwhat_is_a_blade_runner__unpacking_ridley_scott_s_cyberpunk_aesthetics_image_8.jpg",{},{"type":55,"content":2357},[2358],{"text":2359,"type":59},"Scott’s original film takes the viewer through a mostly nocturnal journey set in a society failed by corporations. Almost every scene is draped in shadows divided by intense beams of light, bringing Philip K. Dick’s low vision of the future to life with the neo-noir style.",{"type":55,"content":2361},[2362,2364,2368],{"text":2363,"type":59},"Rain is another heavily used element in ",{"text":2365,"type":59,"marks":2366},"Blade Runner, ",[2367],{"type":124},{"text":2369,"type":59},"cleverly employed for the most emotional responses possible.",{"type":55,"content":2371},[2372,2374,2377],{"text":2373,"type":59},"Do you see where we’re going with this? ",{"text":1698,"type":59,"marks":2375},[2376],{"type":124},{"text":2378,"type":59},"was edgy, emotive, and cerebral - the ideal recipe for a cult film.",{"type":55,"content":2380},[2381],{"text":2382,"type":59},"Scott and his crew brought pioneering technical and artistic ingenuity to their set, changing how Hollywood made sci-fi films. 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Villeneuve started his career with music videos and short films and began his filmmaking career in 1998.",{"type":55,"content":2423},[2424,2426,2429],{"text":2425,"type":59},"The challenge for Villeneuve was to connect the second film with the first one and create something new with its distinctive visual language. He had to be original while connecting the sequel to the source material. The references in ",{"text":1762,"type":59,"marks":2427},[2428],{"type":124},{"text":2430,"type":59},"had to be subtle without being forced.",{"type":55,"content":2432},[2433,2435,2438],{"text":2434,"type":59},"Villeneuve continued the ",{"text":1698,"type":59,"marks":2436},[2437],{"type":124},{"text":2439,"type":59},"neo-noir saga organically by showing us the state of affairs thirty years later.  The film is set again in a dystopian tech-noir setting with crowded city streets illuminated by holograms and advertising boards, similar to the dystopian city settings of the first film.",{"type":76,"attrs":2441},{"id":1739,"body":2442},[2443],{"_uid":2444,"asset":2445,"component":1755,"description":2455},"ee025c83-e884-4778-bda4-1daef4423d5c",[2446],{"_uid":2447,"asset":2448,"device":1753,"component":1754},"4423dab7-f970-4fd2-a143-b1f7befecf7f",[2449],{"_uid":2450,"image":2451,"imageAlt":2452,"component":39},"a88d3801-7067-4741-ac81-00074a7b25fa",{"alt":2452,"filename":2453,"fieldtype":36,"meta_data":2454,"is_external_url":16},"Futuristic cityscape with hologram","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Ff0637d5bf7\u002Fwhat_is_a_blade_runner__unpacking_ridley_scott_s_cyberpunk_aesthetics_image_11.jpg",{},"Image source: [lukedowing.com](https:\u002F\u002Flukedowding.com\u002Fblade-runner-2049-4k-screen-shots\u002F)",{"type":55,"content":2457},[2458],{"text":2459,"type":59},"Thirty years later, the replicants are still struggling for freedom, albeit in developed forms. A newer Nexus Model, the Nexus 9, has been created, more docile and obedient and with an extended lifespan.",{"type":55,"content":2461},[2462],{"text":2463,"type":59},"The new models, now equipped with an extended lifespan, are sent out to retire (a.k.a. “Kill”) the older Nexus 8 models that rebelled against the system of obedient replicant slavery.",{"type":55,"content":2465},[2466,2468,2471],{"text":2467,"type":59},"The bankrupt Tyrell corporation was bought out by tycoon Niander Wallace, who continued the production of replicants. The sequel follows the protagonist “K,” a Nexus 9 replicant on the hunt for the remaining Nexus 8 models, who discovers an earth-shattering secret that connects the events from the Blade Runner film with the sequel ",{"text":2007,"type":59,"marks":2469},[2470],{"type":124},{"text":243,"type":59},{"type":55,"content":2473},[2474],{"text":2475,"type":59},"The theme of a forbidden, impossible love story between Deckart and replicant Rachael finds its reference in the impossible love story between K and the hologram Joi.",{"type":55,"content":2477},[2478,2480,2483],{"text":2479,"type":59},"Villeneuve made subtle references to the first ",{"text":1698,"type":59,"marks":2481},[2482],{"type":124},{"text":2484,"type":59},"film by referencing the iconic unicorn origami from the first film when K visits retired police officer Gaff, one of the protagonists of the first film, in the retirement home.",{"type":76,"attrs":2486},{"id":1739,"body":2487},[2488],{"_uid":2489,"asset":2490,"component":1755,"description":2455},"2cb7fdf1-1d3a-4b8a-8fff-2774b30378b2",[2491],{"_uid":2492,"asset":2493,"device":1753,"component":1754},"a5c7b715-ea32-4809-b554-76fc8aecae70",[2494],{"_uid":2495,"image":2496,"imageAlt":2497,"component":39},"34999ab1-13a0-406b-b772-a2c6606b2d64",{"alt":2497,"filename":2498,"fieldtype":36,"meta_data":2499,"is_external_url":16},"Table with a board game and origami sheep","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1cc4bd421b\u002Fwhat_is_a_blade_runner__unpacking_ridley_scott_s_cyberpunk_aesthetics_image_12.jpg",{},{"type":55,"content":2501},[2502,2504,2507],{"text":2503,"type":59},"But this time, the origami model is not a unicorn; it’s a sheep, a reference to the book ",{"text":1713,"type":59,"marks":2505},[2506],{"type":124},{"text":2508,"type":59},"by Philip K. Dick. It could also be viewed as a message to K that he is not the special unicorn he might think he is.",{"type":55,"content":2510},[2511],{"text":2512,"type":59},"One visual element that connects both films is the eye symbol. 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The glasses of Eldon and the blindness of Wallace symbolize their inability to truly “see” the pain and the consequences of their actions as the manufacturer of human-like replicants.",{"type":76,"attrs":2534},{"id":1739,"body":2535},[2536],{"_uid":2537,"asset":2538,"component":1755,"description":2455},"530cfa0e-c894-4e83-bfc3-f74d33645197",[2539],{"_uid":2540,"asset":2541,"device":1753,"component":1754},"7fa47877-5956-43c1-93c3-e4734a2b99ee",[2542],{"_uid":2543,"image":2544,"imageAlt":2545,"component":39},"fb8d6075-92e2-4e06-9ae8-8f6b5326c8a9",{"alt":2545,"filename":2546,"fieldtype":36,"meta_data":2547,"is_external_url":16},"Head shot of a blind man ","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F169acade7c\u002Fwhat_is_a_blade_runner__unpacking_ridley_scott_s_cyberpunk_aesthetics_image_14.jpg",{},{"type":55,"content":2549},[2550,2552,2555],{"text":2551,"type":59},"The eyes are the only body part to unveil if a being in human form is a real human or a replicant. 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It was the same motif but painted by another artist.",{"type":98,"attrs":2562,"content":2563},{"level":100},[2564],{"text":2565,"type":59},"Grading the apocalypse’s color palette",{"type":55,"content":2567},[2568,2570,2573,2575],{"text":2569,"type":59},"Color grading is essential for setting the mood and tone of any creative visual piece. In a dark and often bleak-looking experience like ",{"text":2127,"type":59,"marks":2571},[2572],{"type":124},{"text":2574,"type":59},", nailing that grim, dystopian essence was a",{"text":2576,"type":59},"revolutionary feat.",{"type":55,"content":2578},[2579,2581,2585,2587,2591,2593,2599,2600,2603],{"text":2580,"type":59},"When you consider the sci-fi standard of the time (borne of certain light-saber-swishing Jedi), ",{"text":2582,"type":59,"marks":2583},"Blade Runner's ",[2584],{"type":124},{"text":2586,"type":59},"aesthetics were the 80s’ real Rebels. In contrast with ",{"text":2588,"type":59,"marks":2589},"Star Wars’ ",[2590],{"type":124},{"text":2592,"type":59},"bright and ",{"text":2594,"type":59,"marks":2595},"cheerful color palette",[2596],{"type":131,"attrs":2597},{"href":2598,"uuid":134,"anchor":134,"target":1818,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-make-a-color-palette\u002F",{"text":2208,"type":59},{"text":1698,"type":59,"marks":2601},[2602],{"type":124},{"text":2604,"type":59},"has a deceivingly subtle spread.",{"type":76,"attrs":2606},{"id":1739,"body":2607},[2608],{"_uid":2609,"asset":2610,"component":1755,"description":1756},"9c65bc05-72f0-4c88-a1fe-0a5877ad31bd",[2611],{"_uid":2612,"asset":2613,"device":1753,"component":1754},"3def8f16-c318-423e-a20c-17af3b53549f",[2614],{"_uid":2615,"image":2616,"imageAlt":2617,"component":39},"a9f0a14c-1cff-45b0-9387-b67e824b8112",{"alt":2617,"filename":2618,"fieldtype":36,"meta_data":2619,"is_external_url":16},"Staircase flooded with rays of light","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fc2e794da80\u002Fwhat_is_a_blade_runner__unpacking_ridley_scott_s_cyberpunk_aesthetics_image_15.jpg",{},{"type":55,"content":2621},[2622,2624,2627,2629,2632],{"text":2623,"type":59},"That’s not to say ",{"text":1698,"type":59,"marks":2625},[2626],{"type":124},{"text":2628,"type":59},"is a visually dull film - it’s a superbly loaded spectrum. The otherwise drab colors of ",{"text":1997,"type":59,"marks":2630},[2631],{"type":124},{"text":2633,"type":59},"crumbling Los Angeles setting are glaringly punctuated with neon lighting and holograms.",{"type":55,"content":2635},[2636,2638,2642,2644,2650],{"text":2637,"type":59},"Before we delve deeper into the ",{"text":2639,"type":59,"marks":2640},"Blade Runners’ ",[2641],{"type":124},{"text":2643,"type":59},"color palettes, we recommend you enjoy a brief grounding in ",{"text":2645,"type":59,"marks":2646},"the cyberpunk neon color palette",[2647],{"type":131,"attrs":2648},{"href":2649,"uuid":134,"anchor":134,"target":1818,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fmodern-color-palette\u002F#the-cyberpunk-neon-color-palette",{"text":243,"type":59},{"type":98,"attrs":2652,"content":2653},{"level":100},[2654],{"text":2655,"type":59},"The moodiest color palette of the 20th century",{"type":55,"content":2657},[2658,2660,2663,2665,2669],{"text":2659,"type":59},"There are a few key aesthetic differences between ",{"text":1997,"type":59,"marks":2661},[2662],{"type":124},{"text":2664,"type":59},"“Director’s Cut” and the “Final Cut.” The last and truest version of the film was technologically enhanced, featuring a steel-green color grading (similar to the one used in ",{"text":2666,"type":59,"marks":2667},"The Matrix ",[2668],{"type":124},{"text":2670,"type":59},"films) throughout.",{"type":55,"content":2672},[2673,2676],{"text":1997,"type":59,"marks":2674},[2675],{"type":124},{"text":2677,"type":59},"color palette is phenomenally varied and balanced, but the predominant steel-green tinge mutes its general tone.",{"type":55,"content":2679},[2680,2682,2685],{"text":2681,"type":59},"Given ",{"text":1997,"type":59,"marks":2683},[2684],{"type":124},{"text":2686,"type":59},"extremely polluted setting and neo-noir style, it’s unsurprising that there are only a few scenes with sunlight. Deckard’s visit to the pyramid-like Tyrell Corporation building early in the film is one of the few warmly-lit scenes.",{"type":76,"attrs":2688},{"id":1739,"body":2689},[2690],{"src":2691,"_uid":2692,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FehoWH8j3CIo?feature=oembed","6e3053c0-94c5-4515-bf96-7ba03353c418",{"type":55,"content":2694},[2695],{"text":2696,"type":59},"Eldon Tyrell’s temple-like office is almost ethereal in design, with its enormous vaulted ceiling and towering columns. The irradiated-looking light that floods this lofty space is reminiscent of contemporary fantasy films of the time.",{"type":55,"content":2698},[2699],{"text":2700,"type":59},"Our smoggy glimpse of the sun is cut short when Deckard asks for the shutters to be closed.",{"type":55,"content":2702},[2703],{"text":2704,"type":59},"Tyrell’s space and sickly-golden ambiance contrast with most of the witnessed living conditions, a capitalist god perched above washed-out squalor.",{"type":55,"content":2706},[2707],{"text":2708,"type":59},"Much of the film’s color palette features the complementary pairing of yellow and blue. Shadowy streets that almost seem submerged are dotted with cheery, yellow vehicles.",{"type":76,"attrs":2710},{"id":1739,"body":2711},[2712],{"_uid":2713,"asset":2714,"component":1755,"description":1756},"21ca5705-f8c3-4690-afeb-93169130ea4c",[2715],{"_uid":2716,"asset":2717,"device":1753,"component":1754},"82dbe5db-7803-426c-b6c3-1419c17dcb6e",[2718],{"_uid":2719,"image":2720,"imageAlt":2721,"component":39},"da9ba8f0-fc60-4f4d-8432-6d050417b9e3",{"alt":2721,"filename":2722,"fieldtype":36,"meta_data":2723,"is_external_url":16},"Group of people surrounded by mechanic objects","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F047f00c03c\u002Fwhat_is_a_blade_runner__unpacking_ridley_scott_s_cyberpunk_aesthetics_image_16.jpg",{},{"type":55,"content":2725},[2726],{"text":2727,"type":59},"A gold-heavy scheme returns toward the end of the film when the persecuted replicants headed by Roy Batty (played by Rutger Hauer) confront Eldon Tyrell in his swanky apartment. An arrangement of tall candles floods the space with a flickering and primal intensity, perfectly accompanying Rutger Hauer’s violence.",{"type":55,"content":2729},[2730,2732,2735,2737,2740],{"text":2731,"type":59},"The color palette of the sequel ",{"text":1762,"type":59,"marks":2733},[2734],{"type":124},{"text":2736,"type":59},"is as powerful to the senses and groundbreaking as the one in the first film. The director of photography, Roger Deakins, took inspiration from the color palettes of the first film but developed it further to form its own distinctive aesthetic in ",{"text":2007,"type":59,"marks":2738},[2739],{"type":124},{"text":243,"type":59},{"type":55,"content":2742},[2743,2745,2748],{"text":2744,"type":59},"Yes, we can see once more the bold neon lights and glowing holographic projections contrasted against the nightly dystopian city background. Still, Villeneuve created his own visual language and color symbolism in ",{"text":2007,"type":59,"marks":2746},[2747],{"type":124},{"text":243,"type":59},{"type":76,"attrs":2750},{"id":1739,"body":2751},[2752],{"_uid":2753,"asset":2754,"component":1755,"description":2455},"11886448-999c-4661-a8de-8e35b0981f9f",[2755],{"_uid":2756,"asset":2757,"device":1753,"component":1754},"ed430752-1bd0-4af5-b259-4ba0761808a2",[2758],{"_uid":2759,"image":2760,"imageAlt":2761,"component":39},"43f24bc0-042b-4fac-841c-95810c66f79c",{"alt":2761,"filename":2762,"fieldtype":36,"meta_data":2763,"is_external_url":16},"Illuminated advertising on skyscraper","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F61083855e7\u002Fwhat_is_a_blade_runner__unpacking_ridley_scott_s_cyberpunk_aesthetics_image_17.jpg",{},{"type":55,"content":2765},[2766],{"text":2767,"type":59},"In the scenes where K moves solitary within the city, the settings are blue-lit to visualize the loneliness and isolation of our main protagonist. Generally, blue is often used in sci-fi films to symbolize technical advancement.",{"type":76,"attrs":2769},{"id":1739,"body":2770},[2771],{"_uid":2772,"asset":2773,"component":1755,"description":2455},"933e691e-3ced-401f-b5d3-f67fd79cea7b",[2774],{"_uid":2775,"asset":2776,"device":1753,"component":1754},"dd3b5d8b-4c81-425b-8a48-c83cc809058d",[2777],{"_uid":2778,"image":2779,"imageAlt":2780,"component":39},"6a9ffdc9-7603-40fa-b4a5-831db8b7766b",{"alt":2780,"filename":2781,"fieldtype":36,"meta_data":2782,"is_external_url":16},"Man driving in a futuristic car in blue light","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fc62079448d\u002Fwhat_is_a_blade_runner__unpacking_ridley_scott_s_cyberpunk_aesthetics_image_18.jpg",{},{"type":55,"content":2784},[2785,2787,2790],{"text":2786,"type":59},"The first ",{"text":1698,"type":59,"marks":2788},[2789],{"type":124},{"text":2791,"type":59},"film features only a few scenes lit in warm colors, such as the scenes in the office of the Tyrell corporation.",{"type":55,"content":2793},[2794,2796,2799],{"text":2795,"type":59},"Below, you can see a comparison of the color barcodes of the two ",{"text":1698,"type":59,"marks":2797},[2798],{"type":124},{"text":2800,"type":59},"films. These color barcodes are created by extracting and compressing every single frame of a movie into a single, colored line.",{"type":55,"content":2802},[2803,2805,2808],{"text":2804,"type":59},"It is clear to see that the ",{"text":1762,"type":59,"marks":2806},[2807],{"type":124},{"text":2809,"type":59},"film contains significantly more warm-colored scenes than the first film.",{"type":76,"attrs":2811},{"id":1739,"body":2812},[2813],{"_uid":2814,"asset":2815,"component":1755,"description":2825},"559f334b-a014-483b-bcb5-98e19c969f26",[2816],{"_uid":2817,"asset":2818,"device":1753,"component":1754},"d47fc19b-336e-402c-a8cc-a60a6fab1b20",[2819],{"_uid":2820,"image":2821,"imageAlt":2822,"component":39},"b3383f93-fc97-4ce8-aad7-4e0a7b132982",{"alt":2822,"filename":2823,"fieldtype":36,"meta_data":2824,"is_external_url":16},"Colored bar codes","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F80ac9f2aac\u002Fwhat_is_a_blade_runner__unpacking_ridley_scott_s_cyberpunk_aesthetics_image_19.jpg",{},"Color barcodes of Blade Runner 1982 on top and Blade Runner 2049 at the bottom. Image source: [reddit.com](https:\u002F\u002Fwww.reddit.com\u002Fr\u002FDataArt\u002Fcomments\u002Fd9g4xl\u002Fbarcodes_of_blade_runner_1982_and_blade_runner\u002F)",{"type":55},{"type":55,"content":2828},[2829,2831,2834],{"text":2830,"type":59},"In the scenes of ",{"text":2007,"type":59,"marks":2832},[2833],{"type":124},{"text":2835,"type":59},", which were shot in the corporate building of Wallace corporation - the successor company of the Tyrell corporation - Deakins chose a predominantly yellow color scheme created by ring lights, contrasted against sharp geometric shadows produced by the brutalist office building and the soft flickering waves of the water at the bottom of the meeting room.",{"type":55,"content":2837},[2838],{"text":2839,"type":59},"The yellow color palette sharply contrasted with dramatic backlit shadows in the corporate building of Tyrell and then later in the Wallace corporation building, masterfully connecting the narrative of both films. Interestingly, the only scene with the Replica of the original replicant Rachael takes place in the yellow-colored meeting room of the Wallace corporation.",{"type":76,"attrs":2841},{"id":1739,"body":2842},[2843],{"_uid":2844,"title":2845,"button":2846,"component":94,"description":2851,"backgroundColor":2852},"82ed8c12-0e0e-4724-9bcb-46dbf7045eaa","Ready to create brand assets that pack a punch?",[2847],{"_uid":2848,"icon":34,"link":2849,"size":90,"text":1783,"type":92,"component":93},"81ab1552-f752-4e9d-8d47-136be4d35314",{"url":2850,"linktype":88,"fieldtype":89,"cached_url":2850},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002F","Visit our Academy for free marketing design courses.","purple",{"type":55,"content":2854},[2855,2857,2860],{"text":2856,"type":59},"Deckart meets her for the first time in the warm-lit building of the Tyrell corporation in the first film. He meets her replica again in the second film in the similarly warm-lit corporate building of the Wallace corporation. The similar color palette with the dramatic shadows heightens the déjà vu Deckart is experiencing in ",{"text":2007,"type":59,"marks":2858},[2859],{"type":124},{"text":243,"type":59},{"type":55,"content":2862},[2863],{"text":2864,"type":59},"Villeneuve uses the color yellow as a symbol of enlightenment. The information bank at the Wallace corporation is yellow. Every time an important detail is revealed, the color yellow is incorporated into the scene.",{"type":76,"attrs":2866},{"id":1739,"body":2867},[2868],{"_uid":2869,"asset":2870,"component":1755,"description":2455},"ad91e165-ea78-4009-a04b-a05fd929ac5c",[2871],{"_uid":2872,"asset":2873,"device":1753,"component":1754},"80bc57e5-0aa7-453f-b97f-ae2d8a08b013",[2874],{"_uid":2875,"image":2876,"imageAlt":2877,"component":39},"ee864c5f-5f45-4399-8763-dbb2f6eaa102",{"alt":2877,"filename":2878,"fieldtype":36,"meta_data":2879,"is_external_url":16},"Woman getting her nails done by a male nail technician","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F4e7e09ec08\u002Fwhat_is_a_blade_runner__unpacking_ridley_scott_s_cyberpunk_aesthetics_image_20.jpg",{},{"type":55,"content":2881},[2882,2883,2886,2888,2891],{"text":2786,"type":59},{"text":1698,"type":59,"marks":2884},[2885],{"type":124},{"text":2887,"type":59},"film featured a warm, yellow-tinged color palette in very few scenes, but in ",{"text":2007,"type":59,"marks":2889},[2890],{"type":124},{"text":2892,"type":59},", the warm-toned color palette was used more extensively.",{"type":55,"content":2894},[2895],{"text":2896,"type":59},"Another crucial chapter that features warm tones is the Las Vegas desert chapter. The scenes outside with dilapidated remains of once glamorous sculptures are drenched in a saturated, intense orange. The orange symbolizes a warning of impending danger and transition within the film plot. The color gets integrated shortly before the protagonist meets Deckart, and the story takes a dramatic turn.",{"type":76,"attrs":2898},{"id":1739,"body":2899},[2900],{"_uid":2901,"asset":2902,"component":1755,"description":2455},"c995f1de-cba2-4f4b-90d2-98332b395d66",[2903],{"_uid":2904,"asset":2905,"device":1753,"component":1754},"ae2a6788-13f1-436a-a0e6-bc66b798d2aa",[2906],{"_uid":2907,"image":2908,"imageAlt":2909,"component":39},"4dee7050-d713-4b89-93d9-c4eca68d1fdd",{"alt":2909,"filename":2910,"fieldtype":36,"meta_data":2911,"is_external_url":16},"Man walking solitary in the desert","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F9d35bddca4\u002Fwhat_is_a_blade_runner__unpacking_ridley_scott_s_cyberpunk_aesthetics_image_21.jpg",{},{"type":55},{"type":55,"content":2914},[2915],{"text":2916,"type":59},"The scenes where the protagonist sees a larger-than-life-sized hologram of Joi projected in the cityscape are predominantly pink and purple colored.",{"type":55,"content":2918},[2919],{"text":2920,"type":59},"Pink as a color represents romance but also kitsch and harmlessness. The color tone symbolizes Joi's overly sweet, manufactured love, a hologram and product bought by K to soothe his loneliness.",{"type":76,"attrs":2922},{"id":1739,"body":2923},[2924],{"_uid":2925,"asset":2926,"component":1755,"description":2455},"3a74611d-f2a3-40e4-99a0-1cad6d613a8f",[2927],{"_uid":2928,"asset":2929,"device":1753,"component":1754},"f7570c18-1946-4b0c-ac11-f2c4ac792f5f",[2930],{"_uid":2931,"image":2932,"imageAlt":2933,"component":39},"29a6eee8-8c2b-4ec0-b4fb-1d0c45127629",{"alt":2933,"filename":2934,"fieldtype":36,"meta_data":2935,"is_external_url":16},"Female giganting hologram pointing her finger at a man","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F14bf863d52\u002Fwhat_is_a_blade_runner__unpacking_ridley_scott_s_cyberpunk_aesthetics_image_22.jpg",{},{"type":55,"content":2937},[2938],{"text":2939,"type":59},"The pink lulls K in and gives him a break of canned digital warmth and love from all the intensity and drama of the orange-colored dramatic events of the Las Vegas desert and the coldness and inhumanity of the cold cityscape.",{"type":55,"content":2941},[2942],{"text":2943,"type":59},"The color green is used in almost every scene in which K's digital companion Joi is featured.",{"type":76,"attrs":2945},{"id":1739,"body":2946},[2947],{"_uid":2948,"asset":2949,"component":1755,"description":2959},"93fbfee9-2d93-40ba-99ba-4e4a04ce02f7",[2950],{"_uid":2951,"asset":2952,"device":1753,"component":1754},"6ab8555e-9487-412c-a35d-10f7af80c577",[2953],{"_uid":2954,"image":2955,"imageAlt":2956,"component":39},"3354164f-7cb0-4acc-8a4e-8dc144cd519f",{"alt":2956,"filename":2957,"fieldtype":36,"meta_data":2958,"is_external_url":16},"Man and woman looking through an optical machine","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F0d430745d2\u002Fwhat_is_a_blade_runner__unpacking_ridley_scott_s_cyberpunk_aesthetics_image_23.jpg",{},"Image source: [pekoeblaze.com](https:\u002F\u002Fpekoeblaze.wordpress.com\u002F2018\u002F02\u002F07\u002Ffull-review-blade-runner-2049-film\u002Fblade-runner-2049-k-and-joi-study-dna\u002F)",{"type":55,"content":2961},[2962,2964,2967],{"text":2963,"type":59},"When the replicant K meets Dr. Ana Stelline in the illusory forest, she projects with her imagination. Green represents life, companionship, and nature; the color has a slightly different connotation than in the first ",{"text":1698,"type":59,"marks":2965},[2966],{"type":124},{"text":2968,"type":59},"film.",{"type":76,"attrs":2970},{"id":1739,"body":2971},[2972],{"_uid":2973,"asset":2974,"component":1755,"description":2455},"72ad4d83-3454-472d-9b80-17b746f09820",[2975],{"_uid":2976,"asset":2977,"device":1753,"component":1754},"e11f6b9e-5a65-4cf5-bce8-e362eb50672e",[2978],{"_uid":2979,"image":2980,"imageAlt":2981,"component":39},"dd807ae6-82d1-4870-9199-cfc4f63866f4",{"alt":2981,"filename":2982,"fieldtype":36,"meta_data":2983,"is_external_url":16},"Man entering a forest via door, woman looking at him ","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F56a8d0a570\u002Fwhat_is_a_blade_runner__unpacking_ridley_scott_s_cyberpunk_aesthetics_image_24.jpg",{},{"type":55,"content":2985},[2986,2988,2991],{"text":2987,"type":59},"The color white was used in the ",{"text":1762,"type":59,"marks":2989},[2990],{"type":124},{"text":2992,"type":59},"film to symbolize truth, information, and solitude. To visualize the solitary effect, the scenes dominated by white are very scarce and minimalistic in their frame composition.",{"type":76,"attrs":2994},{"id":1739,"body":2995},[2996],{"_uid":2997,"asset":2998,"component":1755,"description":2455},"b622c88b-5712-4730-9593-a5ff5e1a6002",[2999],{"_uid":3000,"asset":3001,"device":1753,"component":1754},"e5efda1c-e58d-4468-87b2-0b425fd3902b",[3002],{"_uid":3003,"image":3004,"imageAlt":3005,"component":39},"aee81f64-b958-47c7-8dec-528f354ea900",{"alt":3005,"filename":3006,"fieldtype":36,"meta_data":3007,"is_external_url":16},"Back head shot of a young man","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fc12b93ab1f\u002Fwhat_is_a_blade_runner__unpacking_ridley_scott_s_cyberpunk_aesthetics_image_25.jpg",{},{"type":55,"content":3009},[3010],{"text":3011,"type":59},"The film starts with K bathed in foggy white, arriving at the farm of Nexus 8 replicant Sapper Morton to “retire“ him.",{"type":76,"attrs":3013},{"id":1739,"body":3014},[3015],{"_uid":3016,"asset":3017,"component":1755,"description":2455},"d7761755-d8c7-4d50-946f-b2c7c0adcb90",[3018],{"_uid":3019,"asset":3020,"device":1753,"component":1754},"6d4fa521-b474-4188-aff8-d92aa8be5d76",[3021],{"_uid":3022,"image":3023,"imageAlt":3024,"component":39},"f03879d0-e476-4b79-9c43-d8d26c3c9d13",{"alt":3024,"filename":3025,"fieldtype":36,"meta_data":3026,"is_external_url":16},"Man standing in front of a dead tree with his back in the background","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fb8a75cc5c2\u002Fwhat_is_a_blade_runner__unpacking_ridley_scott_s_cyberpunk_aesthetics_image_26.jpg",{},{"type":55,"content":3028},[3029],{"text":3030,"type":59},"In the final scene, where K solves the mystery of his identity, he sinks into the white foggy embrace of falling snow on the stairs after bringing Deckart to meet his daughter. 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A well-deserved honor, considering how much homework the special effects wizard undertook. Dryer printed and studied black-and-white stills of the film to the point that he wished he could take all color out.",{"type":55,"content":3110},[3111,3113,3116],{"text":3112,"type":59},"Despite the crew’s fascination with shades of gray, neon lighting is ironically prevalent throughout much of the film. Countless neon signs, letters, and strips are littered throughout ",{"text":1997,"type":59,"marks":3114},[3115],{"type":124},{"text":3117,"type":59},"surreal sets.",{"type":98,"attrs":3119,"content":3120},{"level":100},[3121],{"text":3122,"type":59},"The symbolic craft",{"type":55,"content":3124},[3125,3127,3130],{"text":3126,"type":59},"According to Croneweth, his technique took a back seat during ",{"text":1997,"type":59,"marks":3128},[3129],{"type":124},{"text":3131,"type":59},"production. 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This is a lonely and degraded world, masterfully realized by Cronweth’s arrangements and director Ridley Scott’s obsessive attention to detail.",{"type":55,"content":3223},[3224,3226,3229],{"text":3225,"type":59},"Scott is often attributed for landing ",{"text":1997,"type":59,"marks":3227},[3228],{"type":124},{"text":3230,"type":59},"meticulous visual composition. Silent, painstaking hours passed on set while the director fussed over minute details and lined up shots for optimal compositions.",{"type":55,"content":3232},[3233,3235,3238,3240,3243],{"text":3234,"type":59},"When director Dennis Villeneuve shot ",{"text":2007,"type":59,"marks":3236},[3237],{"type":124},{"text":3239,"type":59},", he worked together with legendary cinematographer Roger Deakins to create a stunning visual language that could match and reference that of the first film in visual brilliance. Still, he was able to develop his own distinctive aesthetic. 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For Deakins, the light needs justification, a source to take up space in the scene, and the effect of the light to be real.",{"type":76,"attrs":3285},{"id":1739,"body":3286},[3287],{"_uid":3288,"emoji":34,"bgColor":3289,"markdown":3290,"component":152},"i-7ffa552c-5963-41aa-bb9b-8627791a1a24","light-gray","The term practical lighting signifies in film and video production that only light sources are used that are present within the camera frame.",{"type":76,"attrs":3292},{"id":1739,"body":3293},[3294],{"lg":1605,"_uid":3295,"initial":3296,"component":156,"backgroundColor":157},"7de9437a-eb65-45dc-8fb8-e684680a255e","20",{"type":76,"attrs":3298},{"id":1739,"body":3299},[3300],{"_uid":3301,"asset":3302,"component":1755,"description":2455},"c1920700-e87a-4279-a8b9-7435792ee6ce",[3303],{"_uid":3304,"asset":3305,"device":1753,"component":1754},"fd30f19d-8498-443c-926c-d4cbcb7168f6",[3306],{"_uid":3307,"image":3308,"imageAlt":3309,"component":39},"f45d4f2d-aa8d-4076-ac1f-db311125fe35",{"alt":3309,"filename":3310,"fieldtype":36,"meta_data":3311,"is_external_url":16},"Woman walking up stairs in yellow lighting","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F03dff00e32\u002Fwhat_is_a_blade_runner__unpacking_ridley_scott_s_cyberpunk_aesthetics_image_31.jpg",{},{"type":55,"content":3313},[3314,3316,3319],{"text":3315,"type":59},"The breathtaking caustic wave reflections on the walls of the meeting room inside the Wallace Corporation building are created by actual moving water at the bottom of the scene.  Deakins even custom-made many of the light fixtures used in ",{"text":2007,"type":59,"marks":3317},[3318],{"type":124},{"text":243,"type":59},{"type":76,"attrs":3321},{"id":1739,"body":3322},[3323],{"_uid":3324,"asset":3325,"component":1755,"description":2455},"439cb73b-b3d7-42da-8abe-561727615a50",[3326],{"_uid":3327,"asset":3328,"device":1753,"component":1754},"f2cd0b2e-d3db-4096-b94d-82765fcaab9b",[3329],{"_uid":3330,"image":3331,"imageAlt":3332,"component":39},"b9ae92fb-11d4-4686-8304-68ecff45b253",{"alt":3332,"filename":3333,"fieldtype":36,"meta_data":3334,"is_external_url":16},"Woman standing in an office covered in yellow light","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F89241ba034\u002Fwhat_is_a_blade_runner__unpacking_ridley_scott_s_cyberpunk_aesthetics_image_32.jpg",{},{"type":55,"content":3336},[3337],{"text":3338,"type":59},"Ridley Scott created a rainy and gloomy dystopian world. Born and raised in Vancouver, Villeneuve chose to create a cold and snow-covered world with sharply contrasting dry desert elements. One of the main elements of the visual language in the sequel is the extensive use of fog, which diffuses and spreads the harsh color of the city lights within the scene that picks up on the dream-like hazy look of the first film.",{"type":55,"content":3340},[3341],{"text":3342,"type":59},"The fog obstructs the view in almost all outdoor shots and even in many indoor scenes. In the outdoor settings,, the fog symbolizes the destruction of nature. The air is so toxic that it seems even difficult to breathe.",{"type":55,"content":3344},[3345],{"text":3346,"type":59},"The fog is used as an element of storytelling, as key elements are unobstructed by the fog, automatically guiding the eye of the viewer within the scene.",{"type":55,"content":3348},[3349,3352],{"text":1762,"type":59,"marks":3350},[3351],{"type":124},{"text":3353,"type":59},"was mainly shot with a single camera in every scene with Deakins behind it, an unusual approach as in contemporary film productions, multiple cameras are used to shoot a scene. The landscape shots are minimalistic, wide, and visually impactful, filmed with a wide-angle lens.",{"type":55,"content":3355},[3356],{"text":3357,"type":59},"The scenes are mostly shot with a wide-angle lens, which allows the frame to keep a large depth of field. This aesthetic leaves room for the surroundings to be fully incorporated within the frame, and the characters connect fully with the world around them.  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prime example of the masterful use of ",{"text":3446,"type":59,"marks":3447},"brutalist architectural geometric lines ",[3448],{"type":131,"attrs":3449},{"href":3450,"uuid":134,"anchor":134,"target":1818,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fbrutalist-graphic-design\u002F",{"text":3452,"type":59},"to create leading lines within the shot to direct the eye of the viewer.",{"type":76,"attrs":3454},{"id":1739,"body":3455},[3456],{"_uid":3457,"emoji":34,"bgColor":47,"markdown":3458,"component":152},"30d43040-68ac-4153-a27d-3c7424d1d93b","View the detailed frame [composition analysis](https:\u002F\u002Fvimeo.com\u002F490666581) of **Blade Runner 2049** by Ali 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",[3620],{"type":124},{"text":3622,"type":59},"”",{"type":55,"content":3624},[3625],{"text":3626,"type":59},"Before filmmakers could generate whole worlds with their super-computers, miniature artists and model builders were tasked with putting tools to the imagination.",{"type":76,"attrs":3628},{"id":1739,"body":3629},[3630],{"src":3631,"_uid":3632,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FAZgk4v4147o?feature=oembed","b42fd7d8-e00a-4503-9162-764a0f6e5bd9",{"type":55,"content":3634},[3635,3637,3640],{"text":3636,"type":59},"Visual effects artist Mark Stetson and his team painstakingly but lovingly built ",{"text":1997,"type":59,"marks":3638},[3639],{"type":124},{"text":3641,"type":59},"dystopian Los Angeles from the ground up. 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Deak Ferrand from Rodeo [FX], one of the best contemporary matte painters, was responsible for the matte paintings.",{"type":76,"attrs":3792},{"id":1739,"body":3793},[3794],{"_uid":3795,"emoji":34,"bgColor":47,"markdown":3796,"component":152},"e0949ad3-7e6f-4489-83a5-1601fbab9d0a","“CG does shiny things well, but we didn’t like shiny things in our movie. 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Image source: [furtherfabrication.com](https:\u002F\u002Fwww.furtherfabrication.com\u002Fblade-runner-2049)",{"type":76,"attrs":3818},{"id":1739,"body":3819},[3820],{"lg":1605,"_uid":3821,"initial":3296,"component":156,"backgroundColor":157},"8a21e5f4-c6b7-49d9-aae9-a6f8f5f70035",{"type":76,"attrs":3823},{"id":1739,"body":3824},[3825],{"_uid":3826,"emoji":34,"bgColor":47,"markdown":3827,"component":152},"5ea0c140-8dc3-4b02-b53b-47063061e0d3","They’re really bigatures – they’re not miniatures. They’re massive buildings. They’re just stellar pieces of art. ****Pamela Harvey-White**** Production Manager (On-Set), Wētā Workshop.",{"type":76,"attrs":3829},{"id":1739,"body":3830},[3831],{"lg":1605,"_uid":3832,"initial":3296,"component":156,"backgroundColor":157},"5f8dd84d-c64e-4e14-86a9-30bb9e27b320",{"type":76,"attrs":3834},{"id":1739,"body":3835},[3836],{"src":3837,"_uid":3838,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FsLxxbfsj8IM?start=3&feature=oembed","5363c052-fa87-4fd9-94fe-caeffa4e8ed6",{"type":55,"content":3840},[3841,3844],{"text":1762,"type":59,"marks":3842},[3843],{"type":124},{"text":3845,"type":59},"features several visually outstanding sets and landscapes; prominent here is the office building of the Wallace corporation consisting of brutalist geometric shapes flooded in yellow artificial light accentuated by moving water reflections. It was a real-world set with minimal enhancements added in post-production.",{"type":55,"content":3847},[3848,3850,3854,3855,3859],{"text":3849,"type":59},"For the Las Vegas desert scenes, Villeneuve collaborated with the legendary creator of the set design for ",{"text":3851,"type":59,"marks":3852},"Blade Runner, Tron, ",[3853],{"type":124},{"text":1803,"type":59},{"text":3856,"type":59,"marks":3857},"Alien",[3858],{"type":124},{"text":3860,"type":59},", Syd Mead.  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