[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"en\u002Fblog\u002Fwhat-is-kerning":3,"en\u002Fsettings-page":2521,"blog-what-to-read-next-section":4430},{"content":4,"full_slug":2517,"id":2518,"name":1658,"path":134,"published_at":2519,"uuid":2520},{"tag":5,"_uid":1649,"image":1650,"title":1658,"author":1659,"widget":1686,"bgColor":47,"content":1691,"noIndex":16,"noFollow":16,"wistiaId":34,"component":1618,"thumbnail":2507,"youtubeId":34,"meta_image":2511,"meta_title":2514,"page_title":34,"description":34,"publishedDate":2515,"hideFromSitemap":16,"meta_description":2516},[6],{"name":7,"created_at":8,"published_at":9,"updated_at":10,"id":11,"uuid":12,"content":13,"slug":1641,"full_slug":1642,"sort_by_date":134,"position":1643,"tag_list":1644,"is_startpage":16,"parent_id":1645,"meta_data":134,"group_id":1646,"first_published_at":1647,"release_id":134,"lang":1636,"path":134,"alternates":1648,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Design resources","2024-08-26T14:09:52.108Z","2025-02-12T14:24:10.265Z","2025-02-12T14:24:10.293Z",540222543,"6e82c4b3-844d-4c3a-a799-56939bc2843d",{"_uid":14,"title":15,"noIndex":16,"noFollow":16,"component":17,"reference":18,"meta_image":1638,"meta_title":34,"page_title":34,"description":1628,"illustration":1640,"hideFromSitemap":16,"meta_description":34},"e44b1a0b-2afa-4abe-a1fe-37c6a104cf23"," Design resources",false,"BlogCategoryOverviewPage",{"name":19,"created_at":20,"published_at":21,"updated_at":22,"id":23,"uuid":24,"content":25,"slug":1629,"full_slug":1630,"sort_by_date":134,"position":1631,"tag_list":1632,"is_startpage":16,"parent_id":1633,"meta_data":134,"group_id":1634,"first_published_at":1635,"release_id":134,"lang":1636,"path":134,"alternates":1637,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Your next career move: motion graphics vs. animation","2024-09-30T06:45:42.528Z","2026-09-05T00:16:24.094Z","2026-09-05T00:16:24.122Z",555448743,"f0ff000f-00e4-4457-ae55-997ca7312e7c",{"tag":26,"_uid":28,"image":29,"title":19,"author":40,"widget":42,"bgColor":47,"content":48,"noIndex":16,"noFollow":16,"wistiaId":34,"component":1618,"thumbnail":1619,"youtubeId":34,"meta_image":1623,"meta_title":1626,"page_title":34,"description":34,"publishedDate":1627,"hideFromSitemap":16,"meta_description":1628},[27,12],"3788f72d-65c4-4ad7-8c18-e17dc82f2b2e","a8e1a7cf-37e0-4551-aea1-db9befd460bb",[30],{"_uid":31,"image":32,"imageAlt":38,"component":39},"62e34335-8a79-43ca-adbb-08db9dd6b080",{"id":33,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":35,"copyright":34,"fieldtype":36,"meta_data":37,"is_external_url":16},17475438,"","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fx\u002F62e79781c4\u002Fmotion-graphics-vs-animation-newblogcover.avif","asset",{},"Linearity","Image",[41],"0f5fe757-eb31-437c-80a1-926f913f8ca3",{"id":43,"alt":44,"name":34,"focus":34,"title":44,"source":34,"filename":45,"copyright":34,"fieldtype":36,"meta_data":46,"is_external_url":16},18932106,"Your next career move: motion graphics vs. animation | Linearity","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F31598723af\u002Fmotion-graphics-vs-animation_widget.png",{},"decor-salmon",[49],{"_uid":50,"content":51,"component":1617},"d1ae1e07-2065-4a2c-b2db-d64c001ad978",{"type":52,"content":53},"doc",[54,60,71,75,97,106,110,146,162,166,174,216,223,254,261,294,300,330,334,341,360,371,381,387,394,404,474,481,485,495,514,523,554,561,569,573,577,584,606,616,622,629,639,645,652,668,681,692,699,714,725,731,738,766,785,795,801,808,816,835,842,852,862,868,875,884,888,896,900,907,921,928,935,945,954,958,968,975,982,998,1002,1006,1013,1095,1102,1112,1160,1171,1178,1188,1195,1199,1216,1220,1231,1238,1242,1252,1259,1269,1275,1282,1286,1296,1308,1312,1318,1325,1333,1337,1344,1410,1416,1475,1496,1506,1513,1540,1547,1557,1569,1578,1590],{"type":55,"content":56},"paragraph",[57],{"text":58,"type":59},"Whether you’re a seasoned player in the creative industry or a savvy business owner interested in elevating your brand's advertising, motion graphics, and animation are techniques you can use to take your practice to the next level.","text",{"type":55,"content":61},[62,64,69],{"text":63,"type":59},"However, before you can do that, it’s important to ",{"text":65,"type":59,"marks":66},"understand the difference",[67],{"type":68},"bold",{"text":70,"type":59}," between each technique. That way, you can pinpoint the method best for you and use it to deliver a killer end product.",{"type":55,"content":72},[73],{"text":74,"type":59},"Ready to get started? Let’s run through the key differences between these two popular types of animation.",{"type":76,"attrs":77},"blok",{"id":78,"body":79},"9d7b30a1-76d0-4568-93c1-ffa19ae4a8b3",[80],{"_uid":81,"title":82,"button":83,"component":94,"description":95,"backgroundColor":96},"i-dcfadd96-037d-4f5d-ad70-ffc0e2a1c84d","Jumpstart your ideas with Linearity Curve\n",[84],{"_uid":85,"icon":34,"link":86,"size":90,"text":91,"type":92,"component":93},"e5e02788-07cf-4d00-8e8a-93084414d9ff",{"id":34,"url":87,"linktype":88,"fieldtype":89,"cached_url":87},"https:\u002F\u002Fwww.linearity.io\u002Fget-started","url","multilink","medium","Get Started","whiteFill","BaseButton","BlogComponentCta","Take your designs to the next level.\n\n","orange",{"type":98,"attrs":99,"content":101},"heading",{"level":100},2,[102],{"text":103,"type":59,"marks":104},"Historical context: the rise of animation and motion graphics",[105],{"type":68},{"type":55,"content":107},[108],{"text":109,"type":59},"The desire to capture movement and bring life to still images stretches back centuries, with early examples like the flip book (1800s).",{"type":55,"content":111},[112,114,118,120,125,127,138,140,144],{"text":113,"type":59},"The birth of animation as we know it began with the invention of celluloid film in the ",{"text":115,"type":59,"marks":116},"late 19th century",[117],{"type":68},{"text":119,"type":59},". Pioneers like Winsor McCay (",{"text":121,"type":59,"marks":122},"Gertie the Dinosaur",[123],{"type":124},"italic",{"text":126,"type":59},", 1914) and ",{"text":128,"type":59,"marks":129},"Walt Disney",[130,136],{"type":131,"attrs":132},"link",{"href":133,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fa-brief-history-of-disney",null,"_blank",{"type":137},"underline",{"text":139,"type":59}," (",{"text":141,"type":59,"marks":142},"Snow White and the Seven Dwarfs",[143],{"type":124},{"text":145,"type":59},", 1937) established hand-drawn animation as a dominant storytelling medium.",{"type":76,"attrs":147},{"id":78,"body":148},[149,153,158],{"_uid":150,"emoji":34,"bgColor":47,"markdown":151,"component":152},"i-8e5a1955-6035-4b79-b808-a082b7abcc6d","Motion graphics, on the other hand, emerged as a field much later, heavily influenced by technological 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revolution",[319,322,323],{"type":131,"attrs":320},{"href":321,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcomputer-animation\u002F",{"type":68},{"type":137},{"text":325,"type":59,"marks":326},":",[327],{"type":68},{"text":329,"type":59}," The arrival of powerful computers in the late 20th century opened doors for sophisticated 3D motion graphics and visual effects, further solidifying motion graphics as a distinct field.",{"type":55,"content":331},[332],{"text":333,"type":59},"Today, animation and motion graphics co-exist and often complement each other. But what are the two different techniques? How do they differ? Are they similar in any way? Keep reading to find out.",{"type":98,"attrs":335,"content":336},{"level":100},[337],{"text":338,"type":59,"marks":339},"What's motion graphics?",[340],{"type":68},{"type":55,"content":342},[343,345,349,351,358],{"text":344,"type":59},"This is a small",{"text":346,"type":59,"marks":347}," subset of animation",[348],{"type":68},{"text":350,"type":59}," that makes previously static images more dynamic. It deals almost exclusively with 2D graphics and ",{"text":352,"type":59,"marks":353},"2D graphic software",[354,357],{"type":131,"attrs":355},{"href":356,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002F2d-animation-software\u002F",{"type":137},{"text":359,"type":59},". ",{"type":55,"content":361},[362,369],{"text":363,"type":59,"marks":364},"Creating motion graphics",[365,368],{"type":131,"attrs":366},{"href":367,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-make-motion-graphics\u002F",{"type":137},{"text":370,"type":59}," enhances the visual impact of an otherwise lifeless image, it doesn’t do anything to further its narrative or give it one at all.",{"type":55,"content":372},[373,375,379],{"text":374,"type":59},"For example, do you know when you’re shopping online that a quick buy option appears on screen? Or when a static banner pauses when you hover over it? That’s motion graphics. It’s a ",{"text":376,"type":59,"marks":377},"simple, effective, and widely used ",[378],{"type":68},{"text":380,"type":59},"part of media that millions of people use or encounter every single day.",{"type":76,"attrs":382},{"id":78,"body":383},[384],{"_uid":385,"emoji":34,"bgColor":47,"markdown":386,"component":152},"i-b2e794be-3d69-4324-8730-a925eb630d86","Looking for the secret sauce to motion design? Check out our toolbox of [motion graphics resources](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fmotion-design-resources\u002F) every professional designer needs.",{"type":98,"attrs":388,"content":389},{"level":100},[390],{"text":391,"type":59,"marks":392},"10 examples of motion graphics",[393],{"type":68},{"type":55,"content":395},[396,398,402],{"text":397,"type":59},"Despite being one of the most popular animation modes, it’s often hard to spot. 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However, it’s also an umbrella term that categorizes the ",{"text":490,"type":59,"marks":491},"whole field of moving imagery",[492],{"type":68},{"text":494,"type":59},", including everything from cartoons and typography to motion graphics itself.",{"type":76,"attrs":496},{"id":78,"body":497},[498,509,511],{"_uid":499,"title":500,"button":501,"component":94,"description":507,"backgroundColor":508},"i-1df1fdfe-9f7c-4b6c-b041-705763f9f80d","Transform Your ideas into animations",[502],{"_uid":503,"icon":34,"link":504,"size":90,"text":506,"type":92,"component":93},"773c6fef-c7b4-4ef8-89f5-a0f4568ec5b5",{"id":34,"url":505,"linktype":88,"fieldtype":89,"cached_url":505},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Ftutorials\u002Fworkshops\u002Fcreate-your-first-animation-with-linearity-move\u002F","Start tutorial","Linearity Move is perfect for beginners and professionals alike. Make your first animation with Move.\n\n","green",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":510,"initial":155,"component":156,"backgroundColor":157},"i-46896377-e31f-4820-8b07-cd14883b5636",{"_uid":512,"emoji":34,"bgColor":47,"markdown":513,"component":152},"i-03f6b4f7-034e-484a-8286-69ed73f22cbc","Think of animation as an all-encompassing umbrella that includes multiple motion graphic design styles.",{"type":55,"content":515},[516],{"text":517,"type":59,"marks":518},"This means that while motion graphics may always fall under the umbrella of animation, animation doesn’t always exclusively mean motion graphics—get it?",[519],{"type":520,"attrs":521},"textStyle",{"color":522},"#111717",{"type":76,"attrs":524},{"id":78,"body":525},[526],{"_uid":527,"cards":528,"component":553},"i-cdf7e245-d38a-4525-bca2-17312925105b",[529,542],{"_uid":530,"image":531,"button":535,"component":541},"3316bcc3-0742-4b40-a4aa-58671fe2e4b4",{"id":532,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":533,"copyright":34,"fieldtype":36,"meta_data":534,"is_external_url":16},17475474,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F574x1020\u002F6ea7be6791\u002Ffilters_format-webp-_quality-75-1.webp",{},[536],{"_uid":537,"icon":34,"link":538,"size":90,"text":540,"type":92,"component":93},"800bb715-4fac-4066-bc3b-57c2987c165b",{"id":34,"url":539,"linktype":88,"fieldtype":89,"cached_url":539},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fanimated-templates\u002Fillustrated-vector-agency-ideas-ad\u002F","Get this template","BlogTwoColumnTemplatesItem",{"_uid":543,"image":544,"button":548,"component":541},"b43dae9f-5c33-423f-93fd-d66efd5d0294",{"id":545,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":546,"copyright":34,"fieldtype":36,"meta_data":547,"is_external_url":16},17475473,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1019x1020\u002Fd881951188\u002Ffilters_format-webp-_quality-75-2.webp",{},[549],{"_uid":550,"icon":34,"link":551,"size":90,"text":540,"type":92,"component":93},"78651033-1ec1-47b5-a7c7-92405374d872",{"id":34,"url":552,"linktype":88,"fieldtype":89,"cached_url":552},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fanimated-templates\u002Fcreative-agency-showreel\u002F","BlogTwoColumnTemplates",{"type":98,"attrs":555,"content":556},{"level":100},[557],{"text":558,"type":59,"marks":559},"5 styles of animation",[560],{"type":68},{"type":55,"content":562},[563,565],{"text":564,"type":59},"Under the umbrella of animation, there are ",{"text":566,"type":59,"marks":567},"five main styles.",[568],{"type":68},{"type":55,"content":570},[571],{"text":572,"type":59},"Each one has different costs, uses, and requirements, and together, they are responsible for the entire world of graphics that we know, love, and use today.",{"type":55,"content":574},[575],{"text":576,"type":59},"Here are the five types of animation techniques.",{"type":98,"attrs":578,"content":579},{"level":168},[580],{"text":581,"type":59,"marks":582},"1. Traditional animation",[583],{"type":68},{"type":55,"content":585},[586,588,592,594,598,600,604],{"text":587,"type":59},"Are you familiar with ",{"text":589,"type":59,"marks":590},"Tarzan ",[591],{"type":124},{"text":593,"type":59},"(1999)? ",{"text":595,"type":59,"marks":596},"The Lion King ",[597],{"type":124},{"text":599,"type":59},"(1994)? ",{"text":601,"type":59,"marks":602},"Pinocchio ",[603],{"type":124},{"text":605,"type":59},"(1940)? Well, those are all made using traditional animation methods.",{"type":55,"content":607},[608,610,614],{"text":609,"type":59},"Traditional animation is a technique in which each frame is ",{"text":611,"type":59,"marks":612},"drawn by hand",[613],{"type":68},{"text":615,"type":59},". It can also be known as hand-drawn animation or cel animation, and until the age of computer animation, it was the dominant type of animation used in cinema.",{"type":76,"attrs":617},{"id":78,"body":618},[619],{"src":620,"_uid":621,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002Fie53R2HEZ6g?feature=oembed","i-6643561a-5b94-41a8-b409-0a1dd6f72828",{"type":98,"attrs":623,"content":624},{"level":168},[625],{"text":626,"type":59,"marks":627},"2. Motion graphics",[628],{"type":68},{"type":55,"content":630},[631,633,637],{"text":632,"type":59},"As explained above, this is a subgenre of animation that turns a ",{"text":634,"type":59,"marks":635},"still image into a moving one.",[636],{"type":68},{"text":638,"type":59}," However, the image rarely has a story or an emotive edge.",{"type":76,"attrs":640},{"id":78,"body":641},[642],{"src":643,"_uid":644,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FBR5IuoxNJUU?start=3&feature=oembed","i-93aca940-ed35-4c93-a9da-2565963e1111",{"type":98,"attrs":646,"content":647},{"level":168},[648],{"text":649,"type":59,"marks":650},"3. Stop motion animation",[651],{"type":68},{"type":55,"content":653},[654,656,660,662,666],{"text":655,"type":59},"This ",{"text":657,"type":59,"marks":658},"frame-by-frame",[659],{"type":68},{"text":661,"type":59}," movement of objects and figures creates an ",{"text":663,"type":59,"marks":664},"illusion of fluid movement",[665],{"type":68},{"text":667,"type":59},". This manual technique allows for any kind of physical item to star in a picture, as long as it keeps still, of course.",{"type":55,"content":669},[670,672,679],{"text":671,"type":59},"Though incredibly delicate and time-consuming, ",{"text":673,"type":59,"marks":674},"stop motion animation",[675,678],{"type":131,"attrs":676},{"href":677,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fstop-motion\u002F",{"type":137},{"text":680,"type":59}," is a popular and beautiful art form. ",{"type":76,"attrs":682},{"id":78,"body":683},[684,687,689],{"_uid":685,"emoji":34,"bgColor":47,"markdown":686,"component":152},"i-d920a233-4196-4e03-83fe-97365df2b56c","It was the style championed in films such as *Fantastic Mr. Fox* (2009) and *Coraline* (2009)",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":688,"initial":155,"component":156,"backgroundColor":157},"i-0ff5e3d7-6f9a-4311-9541-cfd45348ae7d",{"src":690,"_uid":691,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002Fn2igjYFojUo?feature=oembed","i-95568d25-63cb-4a2f-8093-cc28f130439a",{"type":98,"attrs":693,"content":694},{"level":168},[695],{"text":696,"type":59,"marks":697},"4. 2D animation",[698],{"type":68},{"type":55,"content":700},[701,708,710],{"text":702,"type":59,"marks":703},"Animating in 2D",[704,707],{"type":131,"attrs":705},{"href":706,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002F2d-animation\u002F",{"type":137},{"text":709,"type":59}," is probably the most common style of animation and refers to two-dimensional graphics that are rapidly sequenced to create the ",{"text":711,"type":59,"marks":712},"illusion of lifelike movement.",[713],{"type":68},{"type":55,"content":715},[716,718,724],{"text":717,"type":59},"Graphics drawn by hand are often categorized as traditional animation. But they can also be produced using ",{"text":719,"type":59,"marks":720},"animation software",[721,723],{"type":131,"attrs":722},{"href":356,"uuid":134,"anchor":134,"target":135,"linktype":88},{"type":137},{"text":243,"type":59},{"type":76,"attrs":726},{"id":78,"body":727},[728],{"src":729,"_uid":730,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002F2tC2Q2xphRQ?start=2&feature=oembed","i-8bf7f3d2-5ad9-4f83-88d3-5604874fef73",{"type":98,"attrs":732,"content":733},{"level":168},[734],{"text":735,"type":59,"marks":736},"5. 3D animation",[737],{"type":68},{"type":55,"content":739},[740,742,746,748,752,754,758,760,764],{"text":741,"type":59},"This refers to graphics modeled in a ",{"text":743,"type":59,"marks":744},"three-dimensional virtual environment",[745],{"type":68},{"text":747,"type":59}," and then animated. It’s the most-used style in the animation industry today, and it has inspired movies such as ",{"text":749,"type":59,"marks":750},"Toy Story ",[751],{"type":124},{"text":753,"type":59},"(1995), ",{"text":755,"type":59,"marks":756},"Monsters Inc. ",[757],{"type":124},{"text":759,"type":59},"(2001), and ",{"text":761,"type":59,"marks":762},"Frozen ",[763],{"type":124},{"text":765,"type":59},"(2013).",{"type":55,"content":767},[768,770,774,776,783],{"text":769,"type":59},"Designers specializing in 3D animation begin by conceptualizing a character or object, creating a ",{"text":771,"type":59,"marks":772},"to-scale model",[773],{"type":68},{"text":775,"type":59},", and ",{"text":777,"type":59,"marks":778},"using 3D animation software",[779,782],{"type":131,"attrs":780},{"href":781,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-software\u002F",{"type":137},{"text":784,"type":59}," to bring it to life.",{"type":55,"content":786},[787,789,793],{"text":788,"type":59},"Integrating the 3D model into the digital environment decked out with special effects allows them to watch how it responds to and ",{"text":790,"type":59,"marks":791},"acts in a 360° space",[792],{"type":68},{"text":794,"type":59},", producing a pretty darn accurate end product.",{"type":76,"attrs":796},{"id":78,"body":797},[798],{"src":799,"_uid":800,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FbwzLiQZDw2I?feature=oembed","i-ef7b3f2e-d557-4ff6-bcda-24b75a9854d4",{"type":98,"attrs":802,"content":803},{"level":100},[804],{"text":805,"type":59,"marks":806},"Motion graphics vs. animation: a comparison",[807],{"type":68},{"type":55,"content":809},[810,812],{"text":811,"type":59},"Now that you understand the key differences, let's compare both modes so that you can pinpoint which ",{"text":813,"type":59,"marks":814},"best suits your requirements.",[815],{"type":68},{"type":76,"attrs":817},{"id":78,"body":818},[819],{"_uid":820,"image":821,"title":828,"button":829,"component":833,"description":834},"i-9f661ae6-4995-4e42-b38b-9acc277db0eb",[822],{"_uid":823,"image":824,"imageAlt":39,"component":39},"a34791cc-3805-497c-8c58-f3a5a93df2a9",{"id":825,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":826,"copyright":34,"fieldtype":36,"meta_data":827,"is_external_url":16},17423592,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F688x488\u002Ff85f7be569\u002Fsnippet-banner-image.png",{},"Bring motion in-house",[830],{"_uid":831,"icon":34,"link":832,"size":90,"text":91,"type":92,"component":93},"efcb819f-5ec6-41ae-b270-8b5898ef1319",{"id":34,"url":87,"linktype":88,"fieldtype":89,"cached_url":87},"BlogComponentBigCta","Animate marketing assets in seconds with Linearity Move.",{"type":98,"attrs":836,"content":837},{"level":168},[838],{"text":839,"type":59,"marks":840},"Statistics vs. narratives",[841],{"type":68},{"type":55,"content":843},[844,846,850],{"text":845,"type":59},"Motion graphics tend to be less captivating than animation. They simply aim to enhance the delivery of a selling point, statistic, or instruction, while animation concentrates on ",{"text":847,"type":59,"marks":848},"crafting a narrative",[849],{"type":68},{"text":851,"type":59}," and developing characters.",{"type":55,"content":853},[854,856,860],{"text":855,"type":59},"A successful animation connects with its audience, tugs at their heartstrings, and tells a story. Meanwhile, a functioning motion graphic merely ",{"text":857,"type":59,"marks":858},"informs, teaches, or instructs",[859],{"type":68},{"text":861,"type":59}," them.",{"type":76,"attrs":863},{"id":78,"body":864},[865],{"_uid":866,"emoji":34,"bgColor":47,"markdown":867,"component":152},"i-97fbedf1-fcbe-44a5-a23d-1515fc90729d","If the animated picture you’re looking at tells a gripping story or enhances a narrative, chances are you have an animation and not a motion graphic.",{"type":98,"attrs":869,"content":870},{"level":168},[871],{"text":872,"type":59,"marks":873},"Simple vs. complex",[874],{"type":68},{"type":55,"content":876},[877,879,883],{"text":878,"type":59},"Generally speaking, motion graphics call for ",{"text":880,"type":59,"marks":881},"less complex designs than animation",[882],{"type":68},{"text":243,"type":59},{"type":55,"content":885},[886],{"text":887,"type":59},"Now, don’t get it twisted. This doesn’t mean that designing them is a piece of cake. It just means that creating a superbly effective motion graphic usually requires fewer resources.",{"type":55,"content":889},[890,892],{"text":891,"type":59},"For example, do you want to design a pop-out title for your company’s introductory video? With the right software, you can likely do so swiftly and with ",{"text":893,"type":59,"marks":894},"little to no complications.",[895],{"type":68},{"type":55,"content":897},[898],{"text":899,"type":59},"If you’re hoping to produce a captivating animated feature from start to finish, one that meets its function expertly just like the pop-out title on your company’s introductory video did, then you’ll need an extensive skillset, ample resources, and an empty calendar.",{"type":98,"attrs":901,"content":902},{"level":168},[903],{"text":904,"type":59,"marks":905},"Reasonably priced vs. expensive",[906],{"type":68},{"type":55,"content":908},[909,911,915,917],{"text":910,"type":59},"As mentioned above, designing an animation that meets its function tends to be more ",{"text":912,"type":59,"marks":913},"time-consuming and complex",[914],{"type":68},{"text":916,"type":59}," than creating a satisfactory motion graphic. Producing a motion graphic requires less specific input and is thus generally ",{"text":918,"type":59,"marks":919},"less expensive.",[920],{"type":68},{"type":76,"attrs":922},{"id":78,"body":923},[924],{"_uid":925,"emoji":926,"bgColor":47,"markdown":927,"component":152},"i-654028d3-72ec-4e82-88c5-6341f438abee","💡","With the increasing use of artificial intelligence in animation creation, you can expect to see the current high prices [decrease by around 30%](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-statistics\u002F).",{"type":98,"attrs":929,"content":930},{"level":168},[931],{"text":932,"type":59,"marks":933},"2D vs. 3D",[934],{"type":68},{"type":55,"content":936},[937,939,943],{"text":938,"type":59},"Another distinguishing feature between animation and motion graphics is their difference in dimensions. While animation can refer to ",{"text":940,"type":59,"marks":941},"both 2D and 3D graphics,",[942],{"type":68},{"text":944,"type":59}," things like banners and GIFs are almost exclusively comprised of 2D images.",{"type":55,"content":946},[947,949,953],{"text":948,"type":59},"While this difference may result in motion graphics appearing less riveting than the realistic graphics defined by animation, that isn’t necessarily a bad thing. A motion graphic isn't going to capture your heart or seem lifelike. It serves to ",{"text":950,"type":59,"marks":951},"direct and inform",[952],{"type":68},{"text":243,"type":59},{"type":55,"content":955},[956],{"text":957,"type":59},"A 2D design is often easier to digest and understand, enabling the viewer to promptly follow its instructions and the motion graphic to meet its goal.",{"type":55,"content":959},[960,962,966],{"text":961,"type":59},"However, 3D motion graphics is no longer limited to high-budget productions and we are seeing this trend become increasingly common. With user-friendly 3D software becoming more accessible, we can expect a",{"text":963,"type":59,"marks":964}," surge in 3D elements",[965],{"type":68},{"text":967,"type":59}," seamlessly integrated into motion graphics projects.",{"type":76,"attrs":969},{"id":78,"body":970},[971],{"_uid":972,"markdown":973,"component":974},"i-33a9c080-fab4-4166-b998-37c5c96c8ded","\"If we are talking motion graphic trends, then I predict the following:  \n1) 3D textures: using 3D textures in a 2D animation environments.  \n2) Experimental minimalism: simple shapes and high contrast colors in a minimalist composition to avoid distractions.”—Maddy Zoli, Senior Designer at Linearity","BlogComponentQuote",{"type":98,"attrs":976,"content":977},{"level":168},[978],{"text":979,"type":59,"marks":980},"Accessory vs. main focus",[981],{"type":68},{"type":55,"content":983},[984,986,990,992,996],{"text":985,"type":59},"Generally speaking, motion graphics tend to ",{"text":987,"type":59,"marks":988},"integrate over preexisting live-action",[989],{"type":68},{"text":991,"type":59}," or real-life footage, such as a video or website. However, animations, on the other hand, tend to exist as ",{"text":993,"type":59,"marks":994},"standalone imagery",[995],{"type":68},{"text":997,"type":59}," over a generated background of other animations.",{"type":55,"content":999},[1000],{"text":1001,"type":59},"However, in film title design, motion graphics take center stage. ",{"type":55,"content":1003},[1004],{"text":1005,"type":59},"An additional difference is that motion graphics developed out of experiments in computer graphics, whereas animation developed out of art and comics",{"type":98,"attrs":1007,"content":1008},{"level":100},[1009],{"text":1010,"type":59,"marks":1011},"A quick summary table of the differences",[1012],{"type":68},{"type":76,"attrs":1014},{"id":78,"body":1015},[1016],{"_uid":1017,"content":1018,"component":1093,"showHeader":1094},"i-04a9f654-8634-432c-bf36-e5ee4c115e6d",{"tbody":1019,"thead":1082,"fieldtype":1092},[1020,1034,1046,1058,1070],{"_uid":1021,"body":1022,"component":1033},"ec96d931-f500-414d-934f-0d43e3eed6df",[1023,1027,1030],{"_uid":1024,"value":1025,"component":1026},"5f9394a7-e40f-4463-942b-ac37ec4a278a","Focus","_table_col",{"_uid":1028,"value":1029,"component":1026},"3463dee5-ea3c-4b55-8f89-360da48bdc3d","Statistics and instructions",{"_uid":1031,"value":1032,"component":1026},"4007a6f2-1d4e-4e6f-98b4-e56ab80509e3","Narratives","_table_row",{"_uid":1035,"body":1036,"component":1033},"323a099d-a31a-4c12-96f4-c5fd666c3ee9",[1037,1040,1043],{"_uid":1038,"value":1039,"component":1026},"22d84fac-4bb6-42a5-a996-0dd4c5606f94","Complexity",{"_uid":1041,"value":1042,"component":1026},"6aa518a8-6c81-4ed8-b76a-44aa4d5ff99b","Simple",{"_uid":1044,"value":1045,"component":1026},"93070c70-86a0-4ccb-961c-28b9b0522d96","Complex",{"_uid":1047,"body":1048,"component":1033},"52f78f03-b511-4ad5-b231-e93e5387c938",[1049,1052,1055],{"_uid":1050,"value":1051,"component":1026},"dd09cdc7-f6f8-41db-b178-d27c20cf4999","Cost",{"_uid":1053,"value":1054,"component":1026},"b9ff74fa-27f0-4e13-a36d-eb8ed13cf9e6","Reasonably priced",{"_uid":1056,"value":1057,"component":1026},"10977453-5ee5-456c-a97f-836abf08b1cc","Expensive",{"_uid":1059,"body":1060,"component":1033},"00dec5c4-432c-4e7d-89ba-1301bed2e6e1",[1061,1064,1067],{"_uid":1062,"value":1063,"component":1026},"0ca0ab3c-dcc5-46e8-8a94-e15531fb5717","Dimension",{"_uid":1065,"value":1066,"component":1026},"3621a623-5b2b-4742-ac2e-e2cd7a018490","Mainly 2D",{"_uid":1068,"value":1069,"component":1026},"b6308d44-4a5a-49df-a1db-1299e3a0cb21","2D and 3D",{"_uid":1071,"body":1072,"component":1033},"76330df8-093b-405d-ad69-6642d2195288",[1073,1076,1079],{"_uid":1074,"value":1075,"component":1026},"85916b26-df55-421f-9a99-b6a5ad662d6e","Role",{"_uid":1077,"value":1078,"component":1026},"4eebe3d9-9c05-4589-9ff2-9fa1e12e8041","Accessory (but not always)",{"_uid":1080,"value":1081,"component":1026},"b6ee8eea-1876-4cba-9f71-3a0a75bcb6c9","Main focus",[1083,1086,1089],{"_uid":1084,"value":34,"component":1085},"7e320148-24ca-4b1d-8929-2b9d6b1eb3ed","_table_head",{"_uid":1087,"value":1088,"component":1085},"5c084b05-c922-4986-bae1-1d460cc7b87a","Motion graphics",{"_uid":1090,"value":1091,"component":1085},"35505487-7977-4f63-b0a9-4fa5d2ec6350","Animation","table","BlogTableComponent",true,{"type":98,"attrs":1096,"content":1097},{"level":100},[1098],{"text":1099,"type":59,"marks":1100},"The software used for both",[1101],{"type":68},{"type":55,"content":1103},[1104,1106,1110],{"text":1105,"type":59},"Years ago, graphic designers used only physical tools to create scenes, characters, or accessories. Today, animators and graphic artists alike have a huge",{"text":1107,"type":59,"marks":1108}," range of digital tools",[1109],{"type":68},{"text":1111,"type":59}," at their fingertips that allow them to produce clean, functional designs promptly. Here are some of our favorite tools used for both:",{"type":175,"content":1113},[1114,1136,1142,1148,1154],{"type":178,"content":1115},[1116],{"type":55,"content":1117},[1118,1125,1127,1134],{"text":1119,"type":59,"marks":1120},"Linearity Curve",[1121,1124],{"type":131,"attrs":1122},{"href":1123,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fcurve\u002F",{"type":137},{"text":1126,"type":59}," and ",{"text":1128,"type":59,"marks":1129},"Linearity Move",[1130,1133],{"type":131,"attrs":1131},{"href":1132,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fmove\u002F",{"type":137},{"text":1135,"type":59}," (used together as a powerful combination)",{"type":178,"content":1137},[1138],{"type":55,"content":1139},[1140],{"text":1141,"type":59},"MAYA",{"type":178,"content":1143},[1144],{"type":55,"content":1145},[1146],{"text":1147,"type":59},"Blender",{"type":178,"content":1149},[1150],{"type":55,"content":1151},[1152],{"text":1153,"type":59},"Animate",{"type":178,"content":1155},[1156],{"type":55,"content":1157},[1158],{"text":1159,"type":59},"Adobe After Effects",{"type":76,"attrs":1161},{"id":78,"body":1162},[1163,1166,1168],{"src":1164,"_uid":1165,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FjcLFCSjFK08","i-9b16c736-2083-44fd-b528-b2a6cdae05c2",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":1167,"initial":155,"component":156,"backgroundColor":157},"i-ae4db9ab-32ce-415b-9163-985ff24053af",{"_uid":1169,"emoji":34,"bgColor":47,"markdown":1170,"component":152},"i-d0961a2a-d344-4951-b763-e82da317db28","Interested in using our graphic design and animation tools? Check out [our pricing](https:\u002F\u002Fwww.linearity.io\u002Fpricing\u002F) here. Spoiler alert: you can try our tools for free.",{"type":98,"attrs":1172,"content":1173},{"level":100},[1174],{"text":1175,"type":59,"marks":1176},"Which technique should you use?",[1177],{"type":68},{"type":55,"content":1179},[1180,1182,1186],{"text":1181,"type":59},"Now that you’re up to speed on all things motion graphics vs animation, it’s time to pinpoint the mode that will best leverage your skill set and meet your requirements. Below are some ",{"text":1183,"type":59,"marks":1184},"key questions",[1185],{"type":68},{"text":1187,"type":59}," to consider before you make your pick.",{"type":98,"attrs":1189,"content":1190},{"level":168},[1191],{"text":1192,"type":59,"marks":1193},"Do you want your graphic to tell a story?",[1194],{"type":68},{"type":55,"content":1196},[1197],{"text":1198,"type":59},"If you answered yes, you should probably go for animation.",{"type":55,"content":1200},[1201,1202,1206,1208,1215],{"text":1091,"type":59},{"text":1203,"type":59,"marks":1204}," breathes life into a character",[1205],{"type":68},{"text":1207,"type":59},". It enables viewers to connect with the characters and their stories on an emotional level. Take, for example, ",{"text":1209,"type":59,"marks":1210},"Studio Ghibli's masterpieces",[1211,1214],{"type":131,"attrs":1212},{"href":1213,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fstudio-ghibli",{"type":137},{"text":359,"type":59},{"type":55,"content":1217},[1218],{"text":1219,"type":59},"Ghibli characters aren't just drawn; they're animated with meticulous attention to detail. Subtle movements like a furrowed brow, a trembling hand, or the way hair blows in the wind all contribute to conveying emotions and personality.  This makes them feel real and relatable, even if they're fantastical creatures like Totoro or No-Face.",{"type":76,"attrs":1221},{"id":78,"body":1222},[1223,1226,1228],{"src":1224,"_uid":1225,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FGAp2_0JJskk?feature=oembed","i-82bf4991-dd6e-4480-ae0d-a631552a6463",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":1227,"initial":155,"component":156,"backgroundColor":157},"i-69c4a0af-2186-4804-b7de-77cac87fd414",{"_uid":1229,"emoji":34,"bgColor":47,"markdown":1230,"component":152},"i-92d3969d-bb21-4756-9aa1-01aa06bc01b3","Animation will make your narrative more realistic and captivating. So, if you aim to take your audience on a journey, animation is the right medium for you.",{"type":98,"attrs":1232,"content":1233},{"level":168},[1234],{"text":1235,"type":59,"marks":1236},"Do you want your graphics to be the focus of your media?",[1237],{"type":68},{"type":55,"content":1239},[1240],{"text":1241,"type":59},"If you answered no, we suggest you opt for motion graphics.",{"type":55,"content":1243},[1244,1246,1250],{"text":1245,"type":59},"3D animations are made to captivate, and thus, they tend to steal the show. If you’re merely looking to enhance your pre-existing website or instructional video, ",{"text":1247,"type":59,"marks":1248},"keep things simple",[1249],{"type":68},{"text":1251,"type":59}," with a functional motion graphic.",{"type":98,"attrs":1253,"content":1254},{"level":168},[1255],{"text":1256,"type":59,"marks":1257},"Are you using your animated graphics to instruct or teach viewers?",[1258],{"type":68},{"type":55,"content":1260},[1261,1263,1267],{"text":1262,"type":59},"If you answered yes, we advise",{"text":1264,"type":59,"marks":1265}," incorporating motion graphics",[1266],{"type":68},{"text":1268,"type":59}," into your presentation, video, or image. Their simple nature makes them fantastic learning aids and visual cues.",{"type":76,"attrs":1270},{"id":78,"body":1271},[1272],{"_uid":1273,"emoji":34,"bgColor":47,"markdown":1274,"component":152},"i-720924ae-aa09-46b1-8425-b091536714c9","If you’re preparing an animated presentation, stand out from the crowd by including some captivating motion design.",{"type":98,"attrs":1276,"content":1277},{"level":168},[1278],{"text":1279,"type":59,"marks":1280},"Will your graphic be used for corporate branding purposes?",[1281],{"type":68},{"type":55,"content":1283},[1284],{"text":1285,"type":59},"If you answered no, then consider using animation. If you answered yes, it’s motion graphics for you.",{"type":55,"content":1287},[1288,1290,1294],{"text":1289,"type":59},"While the vivid and catchy nature of a cartoon or 3D object may be enticing, it can also be labeled as fantastical, distracting, or childlike, thereby making it ",{"text":1291,"type":59,"marks":1292},"unsuitable for certain projects",[1293],{"type":68},{"text":1295,"type":59}," or settings.",{"type":55,"content":1297},[1298,1300,1307],{"text":1299,"type":59},"That’s why we recommend using plain 2D graphics for a project that is rooted in professional settings such as an office, university, or informative website. You're probably already familiar with the ",{"text":1301,"type":59,"marks":1302},"2D corporate illustration style",[1303,1306],{"type":131,"attrs":1304},{"href":1305,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcorporate-illustrations",{"type":137},{"text":243,"type":59},{"type":55,"content":1309},[1310],{"text":1311,"type":59},"However, animation does have its place for some corporate purposes and can be particularly useful for training or when used in conjunction with motion graphics to make explainer videos.",{"type":76,"attrs":1313},{"id":78,"body":1314},[1315],{"src":1316,"_uid":1317,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FuGPXaDaNla0?feature=oembed","i-c91544cd-3070-4b9b-a436-51e9116fcc1c",{"type":98,"attrs":1319,"content":1320},{"level":100},[1321],{"text":1322,"type":59,"marks":1323},"Animation vs. motion graphics as a career",[1324],{"type":68},{"type":55,"content":1326},[1327,1329],{"text":1328,"type":59},"Hopefully, at this point in the article, you’ve realized that animation and motion design are different. So, it should be no surprise that they offe",{"text":1330,"type":59,"marks":1331},"r diverse and exciting career paths. ",[1332],{"type":68},{"type":55,"content":1334},[1335],{"text":1336,"type":59},"Here's a breakdown of some key roles and the skillsets needed to thrive in each:",{"type":98,"attrs":1338,"content":1339},{"level":168},[1340],{"text":1341,"type":59,"marks":1342},"Motion graphics careers",[1343],{"type":68},{"type":175,"content":1345},[1346,1381,1391],{"type":178,"content":1347},[1348],{"type":55,"content":1349},[1350,1358,1361,1363,1370,1372,1379],{"text":1351,"type":59,"marks":1352},"Motion graphics designer",[1353,1356,1357],{"type":131,"attrs":1354},{"href":1355,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fmotion-designer\u002F",{"type":68},{"type":137},{"text":325,"type":59,"marks":1359},[1360],{"type":68},{"text":1362,"type":59}," These artists create animated visuals for various purposes, like marketing videos, explainer videos, and title sequences. They require strong graphic design skills, an understanding of ",{"text":1364,"type":59,"marks":1365},"animation principles",[1366,1369],{"type":131,"attrs":1367},{"href":1368,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fprinciples-of-animation",{"type":137},{"text":1371,"type":59},", proficiency in motion graphics software, and the ability to communicate ideas visually so that they can bring graphic elements and ",{"text":1373,"type":59,"marks":1374},"any typography",[1375,1378],{"type":131,"attrs":1376},{"href":1377,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-animate-text\u002F",{"type":137},{"text":1380,"type":59}," to life.",{"type":178,"content":1382},[1383],{"type":55,"content":1384},[1385,1389],{"text":1386,"type":59,"marks":1387},"3D motion graphics artist:",[1388],{"type":68},{"text":1390,"type":59}," This role requires 3D software expertise to create and animate 3D models for motion graphics projects. Skills in lighting, texturing, and rendering are also essential.",{"type":178,"content":1392},[1393],{"type":55,"content":1394},[1395,1399,1401,1408],{"text":1396,"type":59,"marks":1397},"Kinetic typographer:",[1398],{"type":68},{"text":1400,"type":59}," Specialists in animating text, ",{"text":1402,"type":59,"marks":1403},"kinetic typographers",[1404,1407],{"type":131,"attrs":1405},{"href":1406,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fkinetic-typography\u002F",{"type":137},{"text":1409,"type":59}," create engaging and informative text-based animations. They require strong typography skills, an understanding of animation principles, and proficiency in motion graphics software.",{"type":98,"attrs":1411,"content":1412},{"level":168},[1413],{"text":1091,"type":59,"marks":1414},[1415],{"type":68},{"type":175,"content":1417},[1418,1428,1447,1465],{"type":178,"content":1419},[1420],{"type":55,"content":1421},[1422,1426],{"text":1423,"type":59,"marks":1424},"Animator (2D or 3D):",[1425],{"type":68},{"text":1427,"type":59}," Animators bring characters and objects to life with movement and expression. They require strong drawing\u002Fmodeling skills, an understanding of animation principles (timing, spacing, etc.), and the ability to collaborate effectively.",{"type":178,"content":1429},[1430],{"type":55,"content":1431},[1432,1436,1438,1445],{"text":1433,"type":59,"marks":1434},"Character designer:",[1435],{"type":68},{"text":1437,"type":59}," ",{"text":1439,"type":59,"marks":1440},"Character designers",[1441,1444],{"type":131,"attrs":1442},{"href":1443,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcharacter-design\u002F",{"type":137},{"text":1446,"type":59}," are responsible for creating characters' visual identities. They need impressive drawing skills, an understanding of anatomy and character development, and the ability to translate ideas into visually appealing characters.",{"type":178,"content":1448},[1449],{"type":55,"content":1450},[1451,1455,1456,1463],{"text":1452,"type":59,"marks":1453},"Storyboarding artist:",[1454],{"type":68},{"text":1437,"type":59},{"text":1457,"type":59,"marks":1458},"Storyboard animation artists",[1459,1462],{"type":131,"attrs":1460},{"href":1461,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fstoryboarding-in-animation\u002F",{"type":137},{"text":1464,"type":59}," visually map out the narrative flow of an animation project. They require storytelling skills, the ability to translate scripts into visuals, and a good understanding of filmmaking techniques.",{"type":178,"content":1466},[1467],{"type":55,"content":1468},[1469,1473],{"text":1470,"type":59,"marks":1471},"Concept artist:",[1472],{"type":68},{"text":1474,"type":59}," Concept artists set the visual tone for an animation project, creating initial sketches and paintings of characters, environments, and props. They need a strong imagination, a broad knowledge of design principles, and the ability to translate ideas into compelling visuals.",{"type":55,"content":1476},[1477,1479,1486,1487,1494],{"text":1478,"type":59},"Breaking into either of these careers can be tough if you don’t have the correct skillset. There are ",{"text":1480,"type":59,"marks":1481},"plenty of animation tips",[1482,1485],{"type":131,"attrs":1483},{"href":1484,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-tips\u002F",{"type":137},{"text":1126,"type":59},{"text":1488,"type":59,"marks":1489},"various animation courses",[1490,1493],{"type":131,"attrs":1491},{"href":1492,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-courses\u002F",{"type":137},{"text":1495,"type":59}," available (free and paid) to help you brush up on anything you feel may be lacking.",{"type":55,"content":1497},[1498,1500,1504],{"text":1499,"type":59},"These resources are helpful for novice animators and motion graphic designers, and even those who consider themselves pros but want to ",{"text":1501,"type":59,"marks":1502},"expand their knowledge",[1503],{"type":68},{"text":1505,"type":59}," and keep their skills fresh.",{"type":98,"attrs":1507,"content":1508},{"level":168},[1509],{"text":1510,"type":59,"marks":1511},"Shared skills",[1512],{"type":68},{"type":55,"content":1514},[1515,1517,1521,1523,1530,1532,1539],{"text":1516,"type":59},"Both animation and motion graphics require a ",{"text":1518,"type":59,"marks":1519},"solid understanding of art fundamentals ",[1520],{"type":68},{"text":1522,"type":59},"(color theory, composition, etc.), ",{"text":1524,"type":59,"marks":1525},"strong creative skills",[1526,1529],{"type":131,"attrs":1527},{"href":1528,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-improve-creativity\u002F",{"type":137},{"text":1531,"type":59},", and visual storytelling. Excellent communication and collaboration skills are crucial for working effectively within ",{"text":1533,"type":59,"marks":1534},"creative teams",[1535,1538],{"type":131,"attrs":1536},{"href":1537,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fbusiness\u002Fsolutions\u002Fcreative-teams-design\u002F",{"type":137},{"text":243,"type":59},{"type":98,"attrs":1541,"content":1542},{"level":100},[1543],{"text":1544,"type":59,"marks":1545},"Key takeaways",[1546],{"type":68},{"type":55,"content":1548},[1549,1551,1555],{"text":1550,"type":59},"Whether you opt for a delightful animation or a sharp motion graphic, the most effective graphics enhance your project and yield results. Any animation that ",{"text":1552,"type":59,"marks":1553},"reaches its purpose",[1554],{"type":68},{"text":1556,"type":59}," (education, information, entertainment, etc.) is a successful design.‍",{"type":55,"content":1558},[1559,1561,1567],{"text":1560,"type":59},"Ready to take your graphic design creations to the next level? ",{"text":1119,"type":59,"marks":1562},[1563,1566],{"type":131,"attrs":1564},{"href":1565,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Flinearity.io\u002Fget-started",{"type":137},{"text":1568,"type":59}," puts all the design tools you need in your hands, whether you prefer creating on Mac, iPad, or iPhone.",{"type":55,"content":1570},[1571,1576],{"text":1128,"type":59,"marks":1572},[1573,1575],{"type":131,"attrs":1574},{"href":1132,"uuid":134,"anchor":134,"target":135,"linktype":88},{"type":137},{"text":1577,"type":59}," removes the barrier between static design and animation. You can effortlessly add motion to your static graphics and create dynamic presentations, eye-catching marketing materials, or engaging announcement posts.",{"type":55,"content":1579},[1580,1582,1589],{"text":1581,"type":59},"Get started for free below, or check out our ",{"text":1583,"type":59,"marks":1584},"Pro and Org plans",[1585,1588],{"type":131,"attrs":1586},{"href":1587,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fpricing\u002F",{"type":137},{"text":243,"type":59},{"type":76,"attrs":1591},{"id":78,"body":1592},[1593,1604,1607],{"_uid":1594,"image":1595,"title":828,"button":1600,"component":833,"description":834},"i-a9e2388c-0282-4070-8434-750983a2a5a0",[1596],{"_uid":1597,"image":1598,"imageAlt":39,"component":39},"47a2f329-4b30-4e76-878e-bac2d2221f16",{"id":825,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":826,"copyright":34,"fieldtype":36,"meta_data":1599,"is_external_url":16},{},[1601],{"_uid":1602,"icon":34,"link":1603,"size":90,"text":91,"type":92,"component":93},"c2334af9-37e3-4e5f-aec5-dc3958080d68",{"id":34,"url":87,"linktype":88,"fieldtype":89,"cached_url":87},{"lg":34,"md":34,"sm":34,"xl":1605,"xs":34,"xl2":34,"xl3":34,"_uid":1606,"initial":155,"component":156,"backgroundColor":157},"40","i-41b0276e-8ca1-49de-bc12-9ab4261f723a",{"_uid":1608,"component":1609,"questions":1610},"i-323fba5c-e136-41f6-a9b1-632ffa7b1514","BlogFaqSection",[1611,1612,1613,1614,1615,1616],"a857e6eb-2397-438e-8cbe-ec4dfcc25f67","11268a7b-e0f2-46b1-9df2-b4d91276456a","032fa9c0-3ef0-40dc-919f-544dc283bae2","4d0c1b30-8e41-4c2d-a7e4-a32c5fc627e3","6b0a4207-890d-4394-9eff-0d6299ca80aa","52182f27-143d-4d8b-b234-586d9f35bcae","RichtextComponent","BlogPage",{"id":1620,"alt":44,"name":34,"focus":34,"title":44,"source":34,"filename":1621,"copyright":34,"fieldtype":36,"meta_data":1622,"is_external_url":16},18932104,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F9c29738ea2\u002Fmotion-graphics-vs-animation_thumbnail.png",{},{"id":1624,"filename":1625,"fieldtype":36,"is_external_url":16},18540915,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fbbbc97a1d4\u002Fmotion-graphics-vs-animation-newblogcover.png","Your Next Career Move: Motion Graphics vs. Animation","2024-05-16 12:46","In this article, we break down the differences, applications, and strengths of motion graphics and animation.","motion-graphics-vs-animation","blog\u002Fmotion-graphics-vs-animation",490,[],529362778,"417d1404-4b44-41d5-bce6-c08d40092271","2024-12-09T16:05:40.448Z","default",[],{"id":134,"alt":134,"name":34,"focus":134,"title":134,"source":134,"filename":34,"copyright":134,"fieldtype":36,"meta_data":1639},{},"education","design-resources","blog\u002Ftag\u002Fdesign-resources",-10,[],529362804,"c8de2843-2dc2-4eff-b815-927828742f67","2024-12-09T16:05:25.762Z",[],"2943b072-f997-44d8-a051-22de9f6f33ec",[1651],{"_uid":1652,"image":1653,"imageAlt":1657,"component":39},"47bebbaf-bc2d-4c80-be4a-8b36813af1df",{"id":1654,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":1655,"copyright":34,"fieldtype":36,"meta_data":1656,"is_external_url":16},17904896,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F5d9ef5bfe8\u002Fwhat_is_kerning__main_image.jpg",{},"What is kerning? Blog Hero Image","What is kerning?",[1660],{"name":1661,"created_at":1662,"published_at":1663,"updated_at":1664,"id":1665,"uuid":1666,"content":1667,"slug":1678,"full_slug":1679,"sort_by_date":134,"position":1680,"tag_list":1681,"is_startpage":16,"parent_id":1682,"meta_data":134,"group_id":1683,"first_published_at":1684,"release_id":134,"lang":1636,"path":134,"alternates":1685,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Ben Barnhart","2024-08-15T11:50:35.957Z","2026-09-05T00:11:16.902Z","2026-09-05T00:11:16.912Z",536119243,"73c16816-b6c3-450e-b946-28850c043cb6",{"_uid":1668,"name":1661,"image":1669,"socials":1673,"position":1674,"component":1675,"description":1676,"otherAuthors":1677},"cf631716-3540-49e3-8c64-f25a28dce094",{"id":1670,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":1671,"copyright":34,"fieldtype":36,"meta_data":1672,"is_private":16,"is_external_url":16},17014174,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1320x1388\u002F1306506725\u002Fscreen-shot-2023-05-24-at-14-54-28.png",{},[],"Content Lead","AuthorPage","Ben is a Content Lead for Linearity living in Berlin. His hobbies include board games, cooking, reading, and writing.\n\n",[],"ben-barnhart","blog\u002Fauthor\u002Fben-barnhart",10,[],536121488,"faf027a3-1d0d-45c5-a705-60465ed97628","2024-12-09T16:05:25.397Z",[],{"id":1687,"alt":1688,"name":34,"focus":34,"title":1688,"source":34,"filename":1689,"copyright":34,"fieldtype":36,"meta_data":1690,"is_external_url":16},18933214,"Geometric shapes on a green background","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fa66b44e575\u002Fkerning_widget.png",{},[1692],{"_uid":1693,"content":1694,"component":1617},"1d712f44-4e01-4fc9-8e94-77de94e2ac30",{"type":52,"content":1695},[1696,1700,1704,1708,1712,1733,1737,1741,1745,1760,1766,1770,1773,1779,1783,1787,1794,1798,1802,1806,1813,1825,1829,1833,1849,1856,1860,1864,1880,1887,1891,1898,1902,1906,1910,1922,1935,1939,1943,1950,1954,1962,1966,1973,1977,1984,1988,2004,2011,2015,2022,2026,2033,2037,2049,2053,2069,2073,2077,2084,2088,2092,2105,2112,2119,2123,2127,2131,2146,2150,2170,2174,2189,2193,2200,2204,2208,2212,2219,2223,2227,2243,2250,2254,2258,2262,2291,2295,2299,2315,2322,2326,2330,2334,2341,2345,2349,2362,2378,2382,2386,2393,2397,2407,2422,2430,2436,2443,2447,2451,2463,2479,2489,2493,2497],{"type":55,"content":1697},[1698],{"text":1699,"type":59},"There are several techniques that designers can use to make typography stand out in their graphic design projects. Kerning is one of them. So let’s dive deep into the kerning rabbit hole to learn how we can create better designs by using this simple tool.",{"type":55,"content":1701},[1702],{"text":1703,"type":59},"Being a good designer calls for a keen eye. You might also say that perfectionism is part of the job. While this attention to detail might not be understood in other trades, this exact quality sets designers apart.",{"type":55,"content":1705},[1706],{"text":1707,"type":59},"Following this logic, every nook and cranny of your design needs attention—even the spacing between two letters. While your clients, or anyone who is not a professional designer, might not understand the nuances of kerning, they will surely be able to see a bad kerning job, especially if it spells disaster.",{"type":55,"content":1709},[1710],{"text":1711,"type":59},"And it does not stop there. Sometimes a font’s default kerning isn’t ideal for certain glyph combinations, so you’ll want to adjust it manually so the spacing between all the letters looks consistent.",{"type":76,"attrs":1713},{"id":1714,"body":1715},"6b6906a4-da95-4119-b95a-ff9ebf88d440",[1716],{"_uid":1717,"asset":1718,"component":1731,"description":1732},"i-07780afa-dfa5-48a8-bd42-70f9e944b046",[1719],{"_uid":1720,"asset":1721,"device":1729,"component":1730},"ea0981df-4484-4dfc-9dfd-68b9e56e511f",[1722],{"_uid":1723,"image":1724,"imageAlt":1728,"component":39},"0a22a908-f9b2-4dbc-8d43-d0a813e72085",{"id":1725,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":1726,"copyright":34,"fieldtype":36,"meta_data":1727,"is_external_url":16},17904898,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F661dd23e93\u002Fwhat_is_kerning__image_2.jpg",{},"Blog Image","none","DeviceMockup","BlogComponentImage","Image source: [Cgfrog](https:\u002F\u002Fcgfrog.com\u002F5-elements-bad-typography-designer-avoid\u002F)",{"type":55,"content":1734},[1735],{"text":1736,"type":59},"Type does this magic trick on our eyes that looks like an optical illusion. If you were to distance the spacing between all letters of a word equally from each other, it wouldn’t look evenly spaced. That’s because each letter has a unique shape and a particular amount of negative space.",{"type":55,"content":1738},[1739],{"text":1740,"type":59},"So it’s important to note here that kerning is a visual exercise; it’s about the perceived amount of space between letters rather than the distance between them. It involves adjusting typography to look right rather than creating mathematically equal spacing.",{"type":55,"content":1742},[1743],{"text":1744,"type":59},"Only through practice will you be able to develop an eye for the spatial awareness of characters. And you’re in the right place for that! Let’s start with the theory.",{"type":76,"attrs":1746},{"id":1714,"body":1747},[1748],{"_uid":1749,"title":82,"button":1750,"component":94,"description":95,"backgroundColor":96},"i-a9bcdafb-333f-4eb3-bb28-0bdbd1183a98",[1751],{"_uid":1752,"icon":34,"link":1753,"size":90,"text":91,"type":92,"component":93},"f226386a-96a7-48d9-991c-11d1a81ca47b",{"id":1754,"url":34,"linktype":1755,"fieldtype":89,"cached_url":1756,"story":1757},"11ae4382-cb78-4cd7-8a2e-7a3849ab3cd8","story","download",{"name":1758,"id":1759,"uuid":1754,"slug":1756,"url":1756,"full_slug":1756,"_stopResolving":1094},"App download page",485643018,{"type":98,"attrs":1761,"content":1762},{"level":100},[1763],{"text":1658,"type":59,"marks":1764},[1765],{"type":68},{"type":55,"content":1767},[1768],{"text":1769,"type":59},"Kerning defines both a process and a term. It’s the name given to the spacing between characters. But it is also the act of adjusting the space between characters to make text look better, more eligible, or both.",{"type":55,"content":1771},[1772],{"text":1699,"type":59},{"type":76,"attrs":1774},{"id":1714,"body":1775},[1776],{"src":1777,"_uid":1778,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002Fy5PHAXY7lMw","i-abb3901e-364d-4cf7-b74a-174255fd1d68",{"type":55,"content":1780},[1781],{"text":1782,"type":59},"While you can rely on the predetermined kerning of the fonts, you are using, adjusting kerning gives us designers much more control when creating.",{"type":55,"content":1784},[1785],{"text":1786,"type":59},"But remember that you do not have to adjust the kerning of all your design elements.",{"type":98,"attrs":1788,"content":1789},{"level":168},[1790],{"text":1791,"type":59,"marks":1792},"Do i have to kern all type, all the time?",[1793],{"type":68},{"type":55,"content":1795},[1796],{"text":1797,"type":59},"Definitely not. While designers consider kerning in most projects, it should be your secret weapon in typographic compositions with large headlines and blocks of copy.",{"type":55,"content":1799},[1800],{"text":1801,"type":59},"While in other instances, when you are working with large amounts of body copy, the default kerning settings should suffice. Theoretically, no kerning problems should be visible at typical body copy sizes like 10, 11, or 12 points. Besides, going through a page full of text and kerning letters one by one would take way too long. Who has time for that?",{"type":55,"content":1803},[1804],{"text":1805,"type":59},"Here are some more specific examples of when kerning is going to be your best friend:",{"type":98,"attrs":1807,"content":1808},{"level":168},[1809],{"text":1810,"type":59,"marks":1811},"1. Headlines",[1812],{"type":68},{"type":55,"content":1814},[1815,1817,1823],{"text":1816,"type":59},"Headlines are usually ",{"text":1818,"type":59,"marks":1819},"the focal point of many designs",[1820],{"type":131,"attrs":1821},{"href":1822,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fdesign-tips\u002Fhow-to-master-layout-design",{"text":1824,"type":59}," so they speak volumes of the aesthetic of your overall layout. Headlines need to be excellent to draw attention.,",{"type":55,"content":1826},[1827],{"text":1828,"type":59},"First, all the letters in your headline should be spaced in a way that looks and feels right. Never leave the spacing between the letters in a headline untouched.",{"type":55,"content":1830},[1831],{"text":1832,"type":59},"But you can also express emotion through kerning. Clustering letters close together may give the impression of something dynamic, while letters that have a generous amount of space in between provide the feeling of a calm and peaceful atmosphere.",{"type":76,"attrs":1834},{"id":1714,"body":1835},[1836],{"_uid":1837,"asset":1838,"component":1731,"description":1848},"i-9f8dcb62-cc01-4311-aa56-60d3f8a9311d",[1839],{"_uid":1840,"asset":1841,"device":1729,"component":1730},"042b5aa8-70b5-4a9a-850d-7b0825ad3448",[1842],{"_uid":1843,"image":1844,"imageAlt":1728,"component":39},"acc5f2ed-fd06-43c0-b420-179e66173204",{"id":1845,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":1846,"copyright":34,"fieldtype":36,"meta_data":1847,"is_external_url":16},17904900,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F83367a47f8\u002Fwhat_is_kerning__image_4.jpg",{},"Image source: [Laptrinhx](https:\u002F\u002Flaptrinhx.com\u002Ftypography-posters-tips-best-practices-and-108-examples-1577068076\u002F)",{"type":98,"attrs":1850,"content":1851},{"level":168},[1852],{"text":1853,"type":59,"marks":1854},"2. Typographic logos",[1855],{"type":68},{"type":55,"content":1857},[1858],{"text":1859,"type":59},"A logo is probably the most critical place where designers need to flex their kerning muscles.",{"type":55,"content":1861},[1862],{"text":1863,"type":59},"Take a particular font and add an interesting kerning to it, leaving you with a beautiful logo. It’s that simple. Yet the challenge lies in choosing fonts that connect with the brand, knowing when to stop, and making it look effortless.",{"type":76,"attrs":1865},{"id":1714,"body":1866},[1867],{"_uid":1868,"asset":1869,"component":1731,"description":1879},"i-1a6ced6e-4bd1-4aa2-b197-e0df2f85c3dd",[1870],{"_uid":1871,"asset":1872,"device":1729,"component":1730},"9f359aaa-dfae-4825-ac74-9b18298338e3",[1873],{"_uid":1874,"image":1875,"imageAlt":1728,"component":39},"32d20bae-51d8-42e5-b588-a3b2f22bd648",{"id":1876,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":1877,"copyright":34,"fieldtype":36,"meta_data":1878,"is_external_url":16},17904901,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Ff4b4355b24\u002Fwhat_is_kerning__image_5.jpg",{},"Image source: Source:[ Icons 8 Blog](https:\u002F\u002Fblog.icons8.com\u002Farticles\u002Fultimate-guide-to-kerning-how-to-kern-font\u002F?amp=1)",{"type":98,"attrs":1881,"content":1882},{"level":168},[1883],{"text":1884,"type":59,"marks":1885},"3. Signage",[1886],{"type":68},{"type":55,"content":1888},[1889],{"text":1890,"type":59},"Kerning is also essential when creating the signage for your business or clients, as it can impact how clear your message appears.",{"type":98,"attrs":1892,"content":1893},{"level":168},[1894],{"text":1895,"type":59,"marks":1896},"What if the font has already been kerned?",[1897],{"type":68},{"type":55,"content":1899},[1900],{"text":1901,"type":59},"With the magic of type tech, many current fonts come with special rules that the designer of that particular type already predetermined for metric kerning. A majority of types have these settings built-in.",{"type":55,"content":1903},[1904],{"text":1905,"type":59},"Do they all? No. How can you tell?",{"type":55,"content":1907},[1908],{"text":1909,"type":59},"For one, the actual font file that you download has that in its description in many cases.",{"type":55,"content":1911},[1912,1914,1920],{"text":1913,"type":59},"But there are also nifty tools out there like ",{"text":1915,"type":59,"marks":1916},"Wakamai Fondue",[1917],{"type":131,"attrs":1918},{"href":1919,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwakamaifondue.com\u002F",{"text":1921,"type":59}," where you can drop your font in, and it’s going to tell you if it’s been metrically kerned or not.,",{"type":76,"attrs":1923},{"id":1714,"body":1924},[1925],{"_uid":1926,"title":1927,"button":1928,"component":94,"description":1933,"backgroundColor":1934},"i-33c820a9-af07-4ddd-8029-ec7c99d4ddec","Create Your Own Spooky Font",[1929],{"_uid":1930,"icon":34,"link":1931,"size":90,"text":91,"type":92,"component":93},"e7da1c26-88ff-47ee-8408-c70a6dcce19b",{"id":34,"url":1932,"linktype":88,"fieldtype":89,"cached_url":1932},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Fcurve\u002Ftutorials\u002Fdesign-with-curve\u002Fhow-to-design-a-spooky-font\u002F","Get into the spirit of eerie and mysterious designs. Follow our step-by-step guide to crafting a spooky font perfect for Halloween and other thematic projects.","purple",{"type":55,"content":1936},[1937],{"text":1938,"type":59},"Plus, some tools allow you to toggle the metric kerning on and off, depending on the nature of your project. Keep it on for body copy and subtitles. The designer who made the type, and therefore defined the metric kerning settings, spent a lot of time with each letter and has intimate knowledge of what looks good. Use that to your advantage.",{"type":55,"content":1940},[1941],{"text":1942,"type":59},"But again, with logos and headlines, you’re better off taking the wheel because you have more intimate knowledge of your project and better understand its requirements.",{"type":98,"attrs":1944,"content":1945},{"level":100},[1946],{"text":1947,"type":59,"marks":1948},"Types of Kerning",[1949],{"type":68},{"type":55,"content":1951},[1952],{"text":1953,"type":59},"So then, there are five types of Kerning:",{"type":98,"attrs":1955,"content":1957},{"level":1956},4,[1958],{"text":1959,"type":59,"marks":1960},"Metric Kerning",[1961],{"type":68},{"type":55,"content":1963},[1964],{"text":1965,"type":59},"Relies on the character-spacing information inside the font. When you use this kerning, you see the font the way the type designers initially intended. Metric kerning usually uses kerning pairs, which are included with most fonts.",{"type":98,"attrs":1967,"content":1968},{"level":1956},[1969],{"text":1970,"type":59,"marks":1971},"Optical Kerning‍",[1972],{"type":68},{"type":55,"content":1974},[1975],{"text":1976,"type":59},"It relies on adjusting the spacing between adjacent characters in accordance with the letter shapes. Some fonts include robust kern-pair specifications (as mentioned above). But when a font has only minimal built-in kerning or none, or if you use various typefaces or sizes in one line, you may want to use the optical kerning option.",{"type":98,"attrs":1978,"content":1979},{"level":1956},[1980],{"text":1981,"type":59,"marks":1982},"Contextual Kerning‍",[1983],{"type":68},{"type":55,"content":1985},[1986],{"text":1987,"type":59},"Refers to the adjustment of space on more than two consecutive characters. As you kern, you may notice that the spacing of a specific letter may depend not only on the preceding letter but also on the one following it.",{"type":76,"attrs":1989},{"id":1714,"body":1990},[1991],{"_uid":1992,"asset":1993,"component":1731,"description":2003},"i-5716f1ec-1eb0-46f5-98cc-aaa5130c91ec",[1994],{"_uid":1995,"asset":1996,"device":1729,"component":1730},"8c205748-e436-40f2-8f28-5401f2b56e28",[1997],{"_uid":1998,"image":1999,"imageAlt":1728,"component":39},"5e458033-2647-4ac7-be47-19a90013f69f",{"id":2000,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":2001,"copyright":34,"fieldtype":36,"meta_data":2002,"is_external_url":16},17904902,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F9e880e30b1\u002Fwhat_is_kerning__image_6.jpg",{},"Example of **Automatic Kerning** using the typeface ***Gill Sans.***",{"type":98,"attrs":2005,"content":2006},{"level":1956},[2007],{"text":2008,"type":59,"marks":2009},"Automatic Kerning",[2010],{"type":68},{"type":55,"content":2012},[2013],{"text":2014,"type":59},"Refers to the default spacing of a typeface",{"type":98,"attrs":2016,"content":2017},{"level":1956},[2018],{"text":2019,"type":59,"marks":2020},"Manual Kerning‍",[2021],{"type":68},{"type":55,"content":2023},[2024],{"text":2025,"type":59},"It is when a designer overrides the automatic kerning to create custom kerning.",{"type":98,"attrs":2027,"content":2028},{"level":100},[2029],{"text":2030,"type":59,"marks":2031},"Why kern?",[2032],{"type":68},{"type":55,"content":2034},[2035],{"text":2036,"type":59},"The challenge of good design is to convey your message as clearly and as quickly as possible. It’s not just about creating something visually appealing. Kerning is a tool that designers use to increase the clarity of their message. The tiniest change can immediately influence the impact of a piece of content.",{"type":55,"content":2038},[2039,2041,2047],{"text":2040,"type":59},"Plus, kerning can convey elegance and sophistication and give insight into how much care a brand shows to detail. ",{"text":2042,"type":59,"marks":2043},"Designing a logo",[2044],{"type":131,"attrs":2045},{"href":2046,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Ftypes-of-logos",{"text":2048,"type":59}," is part science and part art, and every single millimeter can spell beauty or disaster. How you space your type can instantly change how people perceive your brand.",{"type":55,"content":2050},[2051],{"text":2052,"type":59},"If we understand the history of kerning, there’s a straightforward explanation as to why we’ve been doing this since the olden printing days. Each letter used to be carved individually into wooden blocks. So, in essence, each letter is surrounded by a box which now has become all but invisible with digital fonts. Yet it still exists.",{"type":76,"attrs":2054},{"id":1714,"body":2055},[2056],{"_uid":2057,"asset":2058,"component":1731,"description":2068},"i-1a5abc28-750b-41e7-a3be-f1d166c1ab6e",[2059],{"_uid":2060,"asset":2061,"device":1729,"component":1730},"e4c1d58b-0d45-4c92-8bae-b850e5ecc4ae",[2062],{"_uid":2063,"image":2064,"imageAlt":1728,"component":39},"36292a00-01c7-455d-b432-f09578ef5129",{"id":2065,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":2066,"copyright":34,"fieldtype":36,"meta_data":2067,"is_external_url":16},17904903,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fc31016f465\u002Fwhat_is_kerning__image_7.jpg",{},"Image source: [Creatopy](https:\u002F\u002Fblog.creatopy.com\u002Fkerning-typography\u002F)",{"type":55,"content":2070},[2071],{"text":2072,"type":59},"Sometimes these boxes would create too much space around a character depending on its shape, so in the past, typographers would physically cut notches into the wooden blocks to help the letters come together in a more beautiful way.",{"type":55,"content":2074},[2075],{"text":2076,"type":59},"That’s how old-school kerning used to happen. Luckily, today the process is less complicated and can be done in seconds.",{"type":98,"attrs":2078,"content":2079},{"level":168},[2080],{"text":2081,"type":59,"marks":2082},"Science or sensibility?",[2083],{"type":68},{"type":55,"content":2085},[2086],{"text":2087,"type":59},"However, kerning is not an exact science.",{"type":55,"content":2089},[2090],{"text":2091,"type":59},"Experiment with what feels right in your design. But also keep in mind that whatever you kern might not be limited to a computer monitor like the one sitting in front of you. It’s important to understand the content of your typography and where your design will live. Will it be printed, is it meant for a mobile ad? Knowing this will also affect your kerning decisions.",{"type":76,"attrs":2093},{"id":1714,"body":2094},[2095],{"_uid":2096,"title":2097,"button":2098,"component":94,"description":2104,"backgroundColor":508},"i-fd12872f-52f5-499d-a308-e1d7f5d8ecca","Vectornator is now Linearity Curve.",[2099],{"_uid":2100,"icon":34,"link":2101,"size":90,"text":2103,"type":92,"component":93},"86be4bb2-dadd-4467-8781-aaf615aa130c",{"id":34,"url":2102,"linktype":88,"fieldtype":89,"cached_url":2102},"https:\u002F\u002Fwww.linearity.io\u002Fcurve\u002Fvectornator-is-now-curve\u002F","Learn more","Learn more about our recent rebrand and how we chose our new colors.",{"type":98,"attrs":2106,"content":2107},{"level":100},[2108],{"text":2109,"type":59,"marks":2110},"How to kern kike a pro",[2111],{"type":68},{"type":98,"attrs":2113,"content":2114},{"level":168},[2115],{"text":2116,"type":59,"marks":2117},"1. Watch out for problematic letter combinations",[2118],{"type":68},{"type":55,"content":2120},[2121],{"text":2122,"type":59},"If we think of the invisible box analogy before, you can easily notice how some letters (especially ones that have strong slants) require your attention when kerning.",{"type":55,"content":2124},[2125],{"text":2126,"type":59},"Because these so-called problematic letters do not fill their box edge to edge, or they fill up a lot of the upper part of the box, but almost none of the lower part, they leave behind very noticeable gaps.",{"type":55,"content":2128},[2129],{"text":2130,"type":59},"So it may come as no surprise that \"V\" and \"A\" is the most common letter combination that requires kerning. You’ll be amazed at how this small detail can impact your overall aesthetic.",{"type":76,"attrs":2132},{"id":1714,"body":2133},[2134],{"_uid":2135,"asset":2136,"component":1731,"description":34},"i-8832a37d-5459-442e-98ce-d877b3dc25e0",[2137],{"_uid":2138,"asset":2139,"device":1729,"component":1730},"0e4ac4b8-7f6b-415a-922b-a1610626241a",[2140],{"_uid":2141,"image":2142,"imageAlt":1728,"component":39},"5fd54572-026f-4b47-9e95-ec9b04770422",{"id":2143,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":2144,"copyright":34,"fieldtype":36,"meta_data":2145,"is_external_url":16},17904904,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F7336da84d2\u002Fwhat_is_kerning__image_8.jpg",{},{"type":55,"content":2147},[2148],{"text":2149,"type":59},"Other diagonal-sided uppercase letters like \"W\" and \"Y\" fall into the same category. But so are:",{"type":175,"content":2151},[2152,2158,2164],{"type":178,"content":2153},[2154],{"type":55,"content":2155},[2156],{"text":2157,"type":59},"Letters K, W, Y, F, L, and T",{"type":178,"content":2159},[2160],{"type":55,"content":2161},[2162],{"text":2163,"type":59},"Words spelled in capitals",{"type":178,"content":2165},[2166],{"type":55,"content":2167},[2168],{"text":2169,"type":59},"Capital letters combined with lowercase letters",{"type":55,"content":2171},[2172],{"text":2173,"type":59},"But that does not mean that lowercase letters by themselves don’t need your attention. As you practice, you’ll understand how important kerning is for round pairs of characters positioned next to each other like \"oo;\" or adjacent straight-sided character pairs like \"nm;\" or a combination of both, like \"no.\"",{"type":76,"attrs":2175},{"id":1714,"body":2176},[2177],{"_uid":2178,"asset":2179,"component":1731,"description":34},"i-1abee19e-55af-49c4-820c-89e07451cb8f",[2180],{"_uid":2181,"asset":2182,"device":1729,"component":1730},"31dfbcfb-6517-42c5-8ce6-e6cb56f7f15f",[2183],{"_uid":2184,"image":2185,"imageAlt":1728,"component":39},"243bf7af-363c-40cd-9519-5da5e1819e7f",{"id":2186,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":2187,"copyright":34,"fieldtype":36,"meta_data":2188,"is_external_url":16},17904905,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Feff0c58041\u002Fwhat_is_kerning__image_9.jpg",{},{"type":55,"content":2190},[2191],{"text":2192,"type":59},"f one of these letters or letter combinations falls in the middle of the sentence, make sure you check how it interacts with letters on both sides. Leading us into our next tip.",{"type":98,"attrs":2194,"content":2195},{"level":168},[2196],{"text":2197,"type":59,"marks":2198},"2. Kern in groups of three",[2199],{"type":68},{"type":55,"content":2201},[2202],{"text":2203,"type":59},"Some letters like \"b\" or \"p\" are like a double-edged sword. They have both a straight, slanted side but also a curved side. These types of characters are best dealt with in groups of three.",{"type":55,"content":2205},[2206],{"text":2207,"type":59},"Some designers even go to the extent of covering all the other letters of a word with the exception of the problematic three in order to focus on the issue. You can cover them with a rectangle or place them on different layers that can then be hidden.",{"type":55,"content":2209},[2210],{"text":2211,"type":59},"This technique has a dual purpose. First, it helps to isolate problem areas. But it also takes away the meaning of the word so you’re not distracted by it.",{"type":98,"attrs":2213,"content":2214},{"level":168},[2215],{"text":2216,"type":59,"marks":2217},"3. Flip it",[2218],{"type":68},{"type":55,"content":2220},[2221],{"text":2222,"type":59},"Here’s another super helpful trick that will help you focus on the negative space between letters rather than the meaning of the word itself. You read it in the title. Flip it!",{"type":55,"content":2224},[2225],{"text":2226,"type":59},"It can be hard to spot the areas in your character that need kerning just because your brain focuses on what the letters say. So play with your perspective, rotate your text, and now your brain can zero in on the space between letters much easier.",{"type":76,"attrs":2228},{"id":1714,"body":2229},[2230],{"_uid":2231,"asset":2232,"component":1731,"description":2242},"i-0ad71c67-c8c9-48cb-a20b-447dec85ac14",[2233],{"_uid":2234,"asset":2235,"device":1729,"component":1730},"9db2f43b-8259-491f-8079-a7491fd575d3",[2236],{"_uid":2237,"image":2238,"imageAlt":1728,"component":39},"b8afd766-ba0d-4414-95e1-2be4fe0457b6",{"id":2239,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":2240,"copyright":34,"fieldtype":36,"meta_data":2241,"is_external_url":16},17904906,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fe24ba58941\u002Fwhat_is_kerning__image_10.jpg",{},"Image source: [Logo Geek](https:\u002F\u002Flogogeek.uk\u002Flogo-design\u002Fkerning-typography\u002F)",{"type":98,"attrs":2244,"content":2245},{"level":168},[2246],{"text":2247,"type":59,"marks":2248},"4. Understand perceived space",[2249],{"type":68},{"type":55,"content":2251},[2252],{"text":2253,"type":59},"It seems like every letter needs kerning—upper case letters. Lowercase letters.",{"type":55,"content":2255},[2256],{"text":2257,"type":59},"But what you need to understand is that, conceptually, the case is of no importance. What truly matters is the amount of negative space that these letters create between them.",{"type":55,"content":2259},[2260],{"text":2261,"type":59},"Some experts recommend that you think about this negative space like an hourglass filled with sand. The volume that this hourglass contains should, in theory, be equal between each adjacent letter for your type composition to look neat. The distance between the letters does not make the most mathematical sense, but volume does!",{"type":76,"attrs":2263},{"id":1714,"body":2264},[2265],{"_uid":2266,"cards":2267,"component":553},"i-5340eeac-d2a4-4ff9-9a2d-0f1f466196ed",[2268,2279],{"_uid":2269,"image":2270,"button":2274,"component":541},"27c826ec-6444-4b13-adb6-705e8fd7e3cf",{"id":2271,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":2272,"copyright":34,"fieldtype":36,"meta_data":2273,"is_external_url":16},17904907,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Ff3e621c33c\u002Fwhat_is_kerning__image_11.jpg",{},[2275],{"_uid":2276,"icon":34,"link":2277,"size":90,"text":540,"type":92,"component":93},"3bc00ed4-1d79-4b4f-b595-5d43f436c8d7",{"id":34,"url":2278,"linktype":88,"fieldtype":89,"cached_url":2278},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Fcurve\u002Ftutorials\u002Fdesign-theory\u002Fwhy-drawing-with-vectors\u002F",{"_uid":2280,"image":2281,"button":2285,"component":541},"bf675103-fbb4-49e3-865c-c99c2d5c5949",{"id":2282,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":2283,"copyright":34,"fieldtype":36,"meta_data":2284,"is_external_url":16},17904908,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F900821118b\u002Fwhat_is_kerning__image_12.jpg",{},[2286],{"_uid":2287,"icon":34,"link":2288,"size":90,"text":2290,"type":92,"component":93},"a9f65961-44f3-40a8-b725-70f7cfc328e0",{"id":34,"url":2289,"linktype":88,"fieldtype":89,"cached_url":2289},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Fcurve\u002Fonline-courses\u002Fvector-design-course-101\u002F","Get this template free",{"type":55,"content":2292},[2293],{"text":2294,"type":59},"That is why two straight letters need the most space in between them. A straight and a round letter need slightly less to look equivalent because they have more negative space volume between them. And two round letters need somewhat less than that. It helps to visualize this, so check the examples below.",{"type":55,"content":2296},[2297],{"text":2298,"type":59},"Although you by absolutely no means need to measure surface and volumes with a formula, you can keep this concept in mind to better visualize perceived space and achieve consistent visual spacing, especially when you’re unsure how to go about it.",{"type":76,"attrs":2300},{"id":1714,"body":2301},[2302],{"_uid":2303,"asset":2304,"component":1731,"description":2314},"i-2f3bcd3b-238d-40bc-b557-3abf3c8253d1",[2305],{"_uid":2306,"asset":2307,"device":1729,"component":1730},"291c0ed8-b133-4bb2-8c9e-e3bb08be2a8a",[2308],{"_uid":2309,"image":2310,"imageAlt":1728,"component":39},"1acffb19-4bda-4baf-ad7f-cc18c2accbb3",{"id":2311,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":2312,"copyright":34,"fieldtype":36,"meta_data":2313,"is_external_url":16},17904909,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fea683a8d68\u002Fwhat_is_kerning__image_13.jpg",{},"Image source: [Company Folders](https:\u002F\u002Fwww.companyfolders.com\u002Fblog\u002F13-tips-for-avoiding-a-font-kerning-disaster)",{"type":98,"attrs":2316,"content":2317},{"level":168},[2318],{"text":2319,"type":59,"marks":2320},"5. Know that size matters (in Kerning)",[2321],{"type":68},{"type":55,"content":2323},[2324],{"text":2325,"type":59},"We talked before about how you should not kern small fonts. As that will take hours to do, plus, your careful kerning work will likely be undone with a 12pt-sized font. Rely on optical or even automatic kerning here.",{"type":55,"content":2327},[2328],{"text":2329,"type":59},"But the problem goes more profound when you have bigger fonts. Because a kern job at 24pt. Is going to look a lot different at 40 pt. The biggest takeaway here is never to kern before you’ve selected your final typeface and your final font size, otherwise,you might have to start again from scratch when changing either of these two variables.",{"type":55,"content":2331},[2332],{"text":2333,"type":59},"So when you’re working on a typographical design that will appear on a business card or a shirt, you have to kern it separately. Kerning issues are more visible in larger size, so be sure to spend more time there.",{"type":98,"attrs":2335,"content":2336},{"level":168},[2337],{"text":2338,"type":59,"marks":2339},"6. The goldilocks syndrome",[2340],{"type":68},{"type":55,"content":2342},[2343],{"text":2344,"type":59},"Not too big, not too small, you need to kern just right.",{"type":55,"content":2346},[2347],{"text":2348,"type":59},"Text that is too tight will be hard to read, especially in small sizes. Lowercase \"r\" and \"n\" can look like an \"m\" when they're too close together.",{"type":55,"content":2350},[2351,2355,2356,2360],{"text":2352,"type":59,"marks":2353},"Readability",[2354],{"type":68},{"text":1126,"type":59},{"text":2357,"type":59,"marks":2358},"legibility",[2359],{"type":68},{"text":2361,"type":59}," are your top concern as a designer, so when in doubt, a general rule of thumb is to kern letters slightly looser than tighter in order to avoid any opportunity for misinterpretation. However, there is a disadvantage of over-kerning as well, as that can come at a high risk of damaging your brand’s reputation.",{"type":76,"attrs":2363},{"id":1714,"body":2364},[2365],{"_uid":2366,"asset":2367,"component":1731,"description":2377},"i-ea9b6b13-6682-420d-b001-290c3b5978fe",[2368],{"_uid":2369,"asset":2370,"device":1729,"component":1730},"44c8c024-b07d-4ede-b80c-218a2693f843",[2371],{"_uid":2372,"image":2373,"imageAlt":1728,"component":39},"308d7314-14b8-43a6-8dae-f63ed9301e5e",{"id":2374,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":2375,"copyright":34,"fieldtype":36,"meta_data":2376,"is_external_url":16},17904910,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F818b7b98d9\u002Fwhat_is_kerning__image_14.jpg",{},"Image Source: [HubSpot](https:\u002F\u002Fblog.hubspot.com\u002Fmarketing\u002Fkerning)",{"type":55,"content":2379},[2380],{"text":2381,"type":59},"Our brains are trained to perceive a wide space after a particular letter as the signal that the word has ended. Don’t make the mistake of over-kerning and giving your readers an unpleasant surprise when looking at your design.",{"type":55,"content":2383},[2384],{"text":2385,"type":59},"While there's an \"i\" in design, sometimes you’re better off asking someone else to evaluate your font. If they have issues getting to the point of your message, your kerning needs work.",{"type":98,"attrs":2387,"content":2388},{"level":168},[2389],{"text":2390,"type":59,"marks":2391},"7. Don’t kern first",[2392],{"type":68},{"type":55,"content":2394},[2395],{"text":2396,"type":59},"This should probably be our first tip. In terms of the design process, kerning actually comes last in your typography-related tasks.",{"type":55,"content":2398},[2399,2401,2405],{"text":2400,"type":59},"Devote prior attention to other types of typography spacing first, like tracking and leading. While kerning refers to adjusting the spacing between letter pairs, ",{"text":2402,"type":59,"marks":2403},"tracking",[2404],{"type":68},{"text":2406,"type":59}," refers to the overall letter spacing in a word or in a selection of letters, be it a paragraph, or an entire page at once.",{"type":76,"attrs":2408},{"id":1714,"body":2409},[2410],{"_uid":2411,"asset":2412,"component":1731,"description":1732},"i-bde6dd4a-6de7-4280-ab43-4c9075f2f524",[2413],{"_uid":2414,"asset":2415,"device":1729,"component":1730},"40d0b949-afd6-4cbe-89a9-d048ee1d97c5",[2416],{"_uid":2417,"image":2418,"imageAlt":1728,"component":39},"007d72f0-07a1-4c13-ba89-3e3dab8cd79e",{"id":2419,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":2420,"copyright":34,"fieldtype":36,"meta_data":2421,"is_external_url":16},17904911,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1f2c91ba8d\u002Fwhat_is_kerning__image_15.jpg",{},{"type":55,"content":2423},[2424,2428],{"text":2425,"type":59,"marks":2426},"Leading",[2427],{"type":68},{"text":2429,"type":59}," is the vertical spacing between lines of type.",{"type":76,"attrs":2431},{"id":1714,"body":2432},[2433],{"_uid":2434,"emoji":34,"bgColor":47,"markdown":2435,"component":152},"i-68556674-ee5e-41ec-bec7-d5a663b6ac03","It’s important to make the appropriate adjustments to your [leading and tracking](https:\u002F\u002Fwww.linearity.io\u002Flearn\u002Ftext#kerning-tracking-line-height) first because doing it after kerning can undo the balance in spacing adjustments you’ve already made.",{"type":98,"attrs":2437,"content":2438},{"level":100},[2439],{"text":2440,"type":59,"marks":2441},"Kerning practice",[2442],{"type":68},{"type":55,"content":2444},[2445],{"text":2446,"type":59},"What’s learning a design skill without practice!",{"type":55,"content":2448},[2449],{"text":2450,"type":59},"While you can just go in Vectornator and kern away until you feel you’re got it right, we suggest starting off slowly. Especially if you’re just honing your kerning skills and you need objective, unbiased feedback.",{"type":55,"content":2452},[2453,2455,2461],{"text":2454,"type":59},"So we suggest you go to ",{"text":2456,"type":59,"marks":2457},"Kerntype",[2458],{"type":131,"attrs":2459},{"href":2460,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Ftype.method.ac\u002F",{"text":2462,"type":59}," for your first assignment. Play around with the position of the characters in order to create an aesthetic spacing. When you think you’re finished, just click on \"Done.\" You then get immediately and objectively graded (hey, we need to have a thick skin as graphic designers), and you can even compare the solution with your own work.",{"type":76,"attrs":2464},{"id":1714,"body":2465},[2466],{"_uid":2467,"asset":2468,"component":1731,"description":2478},"i-308549dd-7b6d-4bfc-8ad7-d8cd2283f030",[2469],{"_uid":2470,"asset":2471,"device":1729,"component":1730},"ebafbeae-9908-4da4-b3ec-7ee431b878f1",[2472],{"_uid":2473,"image":2474,"imageAlt":1728,"component":39},"413c2365-8b9e-44b6-a2cd-14659b5715ef",{"id":2475,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":2476,"copyright":34,"fieldtype":36,"meta_data":2477,"is_external_url":16},17904912,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F017b19ae7b\u002Fwhat_is_kerning__image_16.jpg",{},"Image source: [Kerntype](https:\u002F\u002Ftype.method.ac\u002F)",{"type":55,"content":2480},[2481,2483,2487],{"text":2482,"type":59},"All we can say is - ",{"text":2484,"type":59,"marks":2485},"practice, practice, practice. ",[2486],{"type":68},{"text":2488,"type":59},"We mentioned a few times along the way that kerning is not a science, but for the sake of learning, some simple letter combinations as the ones proposed by Kerntype can be considered more mathematical in their spacing.‍",{"type":55,"content":2490},[2491],{"text":2492,"type":59},"Kerning can create the most bang for your buck on big, visible typography like headlines, banners, or logos. So it’s worth paying a lot of attention to something so seemingly minute. Use Vectornator for your next typographical design. And be sure to tag us when you’re posting it on social media as we love to support your work!",{"type":55,"content":2494},[2495],{"text":2496,"type":59},"And that’s all the basic kerning information you need to get started. There are a few other tools you have to master to bring more polish and even character to your typography. Use kerning alongside leading and tracking to achieve the best possible results. And check out our next tutorial to keep learning ->",{"type":76,"attrs":2498},{"id":1714,"body":2499},[2500],{"_uid":2501,"title":82,"button":2502,"component":94,"description":95,"backgroundColor":96},"i-46db353d-c5a2-4faf-9de2-7bb215a7789f",[2503],{"_uid":2504,"icon":34,"link":2505,"size":90,"text":91,"type":92,"component":93},"18061ae7-10b7-41cf-838a-15e942cadc28",{"id":1754,"url":34,"linktype":1755,"fieldtype":89,"cached_url":1756,"story":2506},{"name":1758,"id":1759,"uuid":1754,"slug":1756,"url":1756,"full_slug":1756,"_stopResolving":1094},{"id":2508,"alt":1688,"name":34,"focus":34,"title":1688,"source":34,"filename":2509,"copyright":34,"fieldtype":36,"meta_data":2510,"is_external_url":16},18933213,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fb2f25c880f\u002Fkerning_thumbnail.png",{},{"id":2512,"filename":2513,"fieldtype":36,"is_external_url":16},18541699,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fe39d53bd95\u002Fcover-what-is-kerning.png","What Is Kerning?","2022-06-28 12:00","Kerning is a useful tool in typographical composition. 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