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images.",{"_uid":2365,"link":2366,"image":2372,"title":2373,"component":2331,"description":2374},"2fadaf7c-d408-420d-89ac-9406e72009c7",{"id":2367,"url":16,"linktype":47,"fieldtype":43,"cached_url":2368,"story":2369},"164a6f76-cb04-4c31-a52f-092df0a89adb","academy\u002Fcurve\u002Fipad\u002Fuser-guide\u002Fshortcuts-and-gestures\u002F",{"name":1954,"id":2370,"uuid":2367,"slug":2371,"url":2368,"full_slug":2368,"_stopResolving":15},337467315,"shortcuts-and-gestures","\u002F\u002Fa.storyblok.com\u002Ff\u002F197805\u002F1920x1080\u002F25655c0112\u002Fgestures-ipad.png","Gestures and Shortcuts","Learn Curve's intuitive gestures to speed your workflow on iPad.",[2376],{"_uid":2377,"markdown":2378,"component":110},"e3e097eb-d77e-4a12-a15e-f289d58f3e64","**How to open Linearity Templates**\n\nAll Linearity templates are conveniently located on your [**Workspace**](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fworkspaces\u002F) home screen.\n\n- Open Linearity Curve or Move.\n- Select “All templates” to explore the three collections: Business, Events, and Social Media.\n- Templates are displayed as thumbnails, offering a quick preview of their style and layout.\n- Tap on your chosen template to see it in full. You can zoom in on this preview screen to see all the details.\n- Tap the “Use Template” button to open it in the Editor.\n\n**How to edit Linearity Templates**\n\nIt’s important to remember that all the elements within our templates are fully customizable, so feel free to use as much or as little of the already existing layout, colors, fonts, images, and shapes as desired.\n\nChange up the colors, add your own message with the Text Tool, and swap out any images with your won.\n\nYou can also tap into other intuitive features, such as [**AI backgrounds**](\u002Ffeatures\u002Fai-backgrounds),[ ](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fai-backgrounds\u002F)the [**Brush Tool**](\u002Ffeatures\u002Fbrush-tool), [**Pen Tool**](\u002Ffeatures\u002Fpen-tool), [**Shape Builder**](\u002Ffeatures\u002Fshape-builder), [**Auto Trace**,](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fauto-trace) and more to add even more personal touches to each template.\n\nIn Linearity Move you can also use [**Auto animate**](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fauto-animate\u002F), [**GIF export**](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fgif-export), Animation presets and [**Design and animate mode**](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fdesign-vs-animate-mode\u002F)[.](\u002Ffeatures\u002Fdesign-vs-animate-mode) Let our templates be the starting point for your limitless creativity!\n\n**Don't have Linearity Curve or Move yet?** Quickly download them to start using templates. [**Download Curve**](https:\u002F\u002Fapps.apple.com\u002Fapp\u002Fapple-store\u002Fid1219074514?pt=118587639&ct=Web%20Curve%20General&mt=8) and [download Move.](https:\u002F\u002Fapps.apple.com\u002Fapp\u002Fapple-store\u002Fid6443677011?pt=118587639&ct=Web%20Move%20General&mt=8)",[2380],{"_uid":2381,"badge":2382,"cards":2392,"title":2424,"video":2425,"component":2429},"10a903ff-0cc2-4134-8144-aadfe4d42add",[2383],{"_uid":2384,"text":2385,"image":2386,"title":2390,"component":2391},"17b4d0d4-8bc9-4e72-99c1-2ca1e513fb88","6.1K ratings",{"id":2387,"alt":16,"name":16,"focus":16,"title":16,"source":16,"filename":2388,"copyright":16,"fieldtype":33,"meta_data":2389,"is_external_url":19},78108077319142,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F122x65\u002Ff2a1f5a31b\u002Fapp-of-the-day.svg",{},"App of the 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We are no strangers to templates and we would love to share our experience on building, using and working with templates. \n\nIn this workshop, our Templates Team Lead **Nastya** will take you all the way through the anatomy of a template, up to the point of how to scale your designs and adapt them to your branding. You will find out how to work smarter, not harder, with scalable template builds, compositions, and building your assets in a more efficient way, straight from our templates hub.","49:39",[1769],"Anatomy of a marketing template, scaling your designs, working with templates, exploring the Linearity Templates Hub.",{"id":2768,"alt":16,"name":16,"focus":16,"title":16,"source":16,"filename":2769,"copyright":16,"fieldtype":33,"meta_data":2770,"is_external_url":19},11703423,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1920x1080\u002F7b5944919e\u002Fmeetup-cover-templates-1.png",{},"Designing Scalable Marketing Templates Tutorial","Designing scalable marketing templates Tutorial","Join our team for an enlightening webinar exploring the capabilities of Linearity Curve. Gain hands-on insights into leveraging templates to create diverse and compelling digital designs for platforms like YouTube and Facebook. 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You decide which shapes to keep, where nodes should move, how colors should behave, and whether the composition actually solves the brief.",{"type":3043,"attrs":4637},{"id":4638,"body":4639},"0e0a1e4b-3f98-403f-86b3-a63c308e4682",[4640],{"_uid":4641,"component":18,"bunnyVideo":4642,"disableLazyload":19},"i-ab5258a4-da35-4166-b250-c29979ec36f0",{"id":4643,"title":4644,"width":4645,"height":24,"length":136,"thumbnail":4646,"videoLibraryId":27},"6eea29ac-0069-48cd-8780-04ce0a0fdffd","yes its vector quiver",1584,"https:\u002F\u002Fvz-70a2c6eb-cd5.b-cdn.net\u002F6eea29ac-0069-48cd-8780-04ce0a0fdffd\u002Fthumbnail.jpg",{"type":3055,"attrs":4648,"content":4649},{"level":3057,"textAlign":32},[4650],{"text":4651,"type":3016},"How a generated vector is structured",{"type":3012,"attrs":4653,"content":4654},{"textAlign":32},[4655],{"text":4656,"type":3016},"A vector illustration is assembled from paths, anchor points, fills, strokes, and layers. That structure is what makes the output adaptable. You can select one object without repainting the whole visual, adjust a curve without regenerating the scene, or replace a color throughout a group of shapes.",{"type":3446,"content":4658},[4659,4678,4696,4714,4733],{"type":3073,"content":4660},[4661],{"type":3012,"attrs":4662,"content":4663},{"textAlign":32},[4664,4676],{"text":4665,"type":3016,"marks":4666},"Paths",[4667],{"type":3020,"attrs":4668},{"href":4669,"uuid":4670,"anchor":32,"target":1207,"linktype":47,"story":4671},"\u002Ffaq\u002Ffeatures-pages-faqs\u002Fwhat-is-a-path","22dfdb49-712b-4f4d-8ecd-408f3f030fa0",{"name":4672,"id":4673,"uuid":4670,"slug":4674,"url":4675,"full_slug":4675,"_stopResolving":15},"What is a path?",306845043,"what-is-a-path","faq\u002Ffeatures-pages-faqs\u002Fwhat-is-a-path",{"text":4677,"type":3016}," define the outlines and geometry of the artwork.",{"type":3073,"content":4679},[4680],{"type":3012,"attrs":4681,"content":4682},{"textAlign":32},[4683,4694],{"text":4684,"type":3016,"marks":4685},"Nodes",[4686],{"type":3020,"attrs":4687},{"href":4688,"uuid":4689,"anchor":32,"target":1207,"linktype":47,"story":4690},"blog\u002Fnodes-redesigned","fed92539-3c3e-477d-b418-cb3482e52c41",{"name":4691,"id":4692,"uuid":4689,"slug":4693,"url":4688,"full_slug":4688,"_stopResolving":15},"Nodes: redesigned",556799000,"nodes-redesigned",{"text":4695,"type":3016}," and handles control corners, curves, and transitions.",{"type":3073,"content":4697},[4698],{"type":3012,"attrs":4699,"content":4700},{"textAlign":32},[4701,4712],{"text":4702,"type":3016,"marks":4703},"Fills",[4704],{"type":3020,"attrs":4705},{"href":4706,"uuid":4707,"anchor":32,"target":1207,"linktype":47,"story":4708},"\u002Facademy\u002Fcurve\u002Fipad\u002Fuser-guide\u002Fcolors\u002Ffills","2dd38981-191d-4f2f-91b0-c82b8b094aa1",{"name":4702,"id":4709,"uuid":4707,"slug":4710,"url":4711,"full_slug":4711,"_stopResolving":15},339489363,"fills","academy\u002Fcurve\u002Fipad\u002Fuser-guide\u002Fcolors\u002Ffills",{"text":4713,"type":3016}," and strokes control color, outlines, and visual weight.",{"type":3073,"content":4715},[4716],{"type":3012,"attrs":4717,"content":4718},{"textAlign":32},[4719,4731],{"text":4720,"type":3016,"marks":4721},"Layers",[4722],{"type":3020,"attrs":4723},{"href":4724,"uuid":4725,"anchor":32,"target":1207,"linktype":47,"story":4726},"\u002Facademy\u002Fcurve\u002Fmac\u002Fuser-guide\u002Fworkspace\u002Forganize-layers","7b6f6590-faa1-427a-a4c9-3574793c74a9",{"name":4727,"id":4728,"uuid":4725,"slug":4729,"url":4730,"full_slug":4730,"_stopResolving":15},"Organize layers",321795509,"organize-layers","academy\u002Fcurve\u002Fmac\u002Fuser-guide\u002Fworkspace\u002Forganize-layers",{"text":4732,"type":3016}," and groups make complex illustrations easier to navigate.",{"type":3073,"content":4734},[4735],{"type":3012,"attrs":4736,"content":4737},{"textAlign":32},[4738],{"text":4739,"type":3016},"Independent objects can be rearranged, removed, or reused.",{"type":3055,"attrs":4741,"content":4742},{"level":3057,"textAlign":32},[4743],{"text":4744,"type":3016},"How to prompt for useful vector output",{"type":3012,"attrs":4746,"content":4747},{"textAlign":32},[4748],{"text":4749,"type":3016},"Vector prompts work best when they describe design characteristics rather than photographic details. Focus on the subject, level of complexity, shape language, palette, perspective, and intended application.",{"type":3012,"attrs":4751,"content":4752},{"textAlign":32},[4753,4756],{"text":4040,"type":3016,"marks":4754},[4755],{"type":3025},{"text":4757,"type":3016},"A minimal vector illustration of a delivery bicycle, geometric shapes, rounded corners, three-color palette, side view, clean negative space, suitable for an onboarding screen.",{"type":3043,"attrs":4759},{"id":4638,"body":4760},[4761],{"_uid":4762,"asset":4763,"component":4060,"description":16},"i-65b621d1-70d1-4c3f-a781-1074abf1436f",[4764],{"_uid":4765,"asset":4766,"device":28,"component":30},"872713ba-f76d-4dc9-b293-d65b333d78c1",[4767],{"_uid":4768,"image":4769,"imageAlt":4771,"component":70},"65011b18-42cb-4f30-8b7d-641745c0bc1e",{"id":3533,"alt":16,"name":16,"focus":16,"title":16,"source":16,"filename":3534,"copyright":16,"fieldtype":33,"meta_data":4770,"is_external_url":19},{},"bicycle vector design",{"type":3012,"attrs":4773,"content":4774},{"textAlign":32},[4775],{"text":4776,"type":3016},"This prompt defines what the artwork shows and how it should be constructed visually. It also names the context in which the result will be used.",{"type":3055,"attrs":4778,"content":4779},{"level":3162,"textAlign":32},[4780],{"text":4781,"type":3016},"Control complexity",{"type":3012,"attrs":4783,"content":4784},{"textAlign":32},[4785],{"text":4786,"type":3016},"Ask for simple, minimal, flat, geometric, detailed, or layered output depending on the job. Fewer shapes are often easier to edit and work better for icons, diagrams, or small interface illustrations. More detail may suit posters and editorial artwork.",{"type":3055,"attrs":4788,"content":4789},{"level":3162,"textAlign":32},[4790],{"text":4791,"type":3016},"Define a palette",{"type":3012,"attrs":4793,"content":4794},{"textAlign":32},[4795],{"text":4796,"type":3016},"A limited palette creates a cleaner starting point and makes later brand adaptation easier. Describe the mood, provide key colors or ask for a restrained number of tones. You can then replace exact values during editing.",{"type":3043,"attrs":4798},{"id":4638,"body":4799},[4800],{"_uid":4801,"asset":4802,"component":4060,"description":16},"vector-mode-placeholder-2",[4803],{"_uid":4804,"image":4805,"imageAlt":4810,"component":70},"vector-mode-placeholder-2-image",{"id":4806,"alt":16,"name":16,"focus":16,"title":16,"source":16,"filename":4807,"copyright":16,"fieldtype":33,"meta_data":4808,"is_external_url":19},205788698236763,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F2938x1826\u002F9188d893e4\u002Fbaloon-arrow-1-1.png",{"size":4809},"2938x1826","AI image generation and editing workflow",{"type":3055,"attrs":4812,"content":4813},{"level":3162,"textAlign":32},[4814],{"text":4815,"type":3016,"marks":4816},"Choose your model",[4817],{"type":3025},{"type":3012,"attrs":4819,"content":4820},{"textAlign":32},[4821,4823,4829],{"text":4822,"type":3016},"Arrow 1.1 by ",{"text":4824,"type":3016,"marks":4825},"QuiverAI",[4826],{"type":3020,"attrs":4827},{"href":4828,"uuid":32,"anchor":32,"target":1207,"linktype":42},"https:\u002F\u002Fquiver.ai\u002F",{"text":4830,"type":3016}," is the featured model — design-native, built for vector generation, produces clean results that are ready to work with immediately.",{"type":3012,"attrs":4832,"content":4833},{"textAlign":32},[4834],{"text":4835,"type":3016},"Linearity AI is also available and brings a different visual style. Worth trying both to find what works for your project.",{"type":3055,"attrs":4837,"content":4838},{"level":3162,"textAlign":32},[4839],{"text":4840,"type":3016,"marks":4841},"Choose your aspect ratio",[4842],{"type":3025},{"type":3012,"attrs":4844,"content":4845},{"textAlign":32},[4846],{"text":4847,"type":3016},"1:1, 4:3, or 16:9. The output lands on your canvas at the right proportions, ready to work with.",{"type":3055,"attrs":4849,"content":4850},{"level":3162,"textAlign":32},[4851],{"text":4852,"type":3016,"marks":4853},"Generation queue",[4854],{"type":3025},{"type":3012,"attrs":4856,"content":4857},{"textAlign":32},[4858],{"text":4859,"type":3016},"Queue multiple generations at once and keep designing while they run in the background. Each result lands when it's ready. Pick it up, keep going.",{"type":3055,"attrs":4861,"content":4862},{"level":3057,"textAlign":32},[4863],{"text":4864,"type":3016},"How to edit an AI-generated vector",{"type":3012,"attrs":4866,"content":4867},{"textAlign":32},[4868,4870,4876],{"text":4869,"type":3016},"Start with the largest decisions. Check the silhouette, proportions, ",{"text":4871,"type":3016,"marks":4872},"visual hierarchy",[4873],{"type":3020,"attrs":4874},{"href":4875,"uuid":32,"anchor":32,"target":1207,"linktype":42},"\u002Fguide\u002Fdesign-principles\u002F",{"text":4877,"type":3016},", and number of objects before polishing individual nodes. Structural corrections have more impact than tiny curve adjustments.",{"type":3446,"content":4879},[4880,4887,4902,4915,4929,4936],{"type":3073,"content":4881},[4882],{"type":3012,"attrs":4883,"content":4884},{"textAlign":32},[4885],{"text":4886,"type":3016},"Delete shapes that add noise without improving the idea.",{"type":3073,"content":4888},[4889],{"type":3012,"attrs":4890,"content":4891},{"textAlign":32},[4892,4894,4900],{"text":4893,"type":3016},"Use the ",{"text":4895,"type":3016,"marks":4896},"Node Tool to move anchor points",[4897],{"type":3020,"attrs":4898},{"href":4899,"uuid":32,"anchor":32,"target":1207,"linktype":42},"\u002Facademy\u002Fcurve\u002Fipad\u002Fuser-guide\u002Fvector-editing\u002Fediting-tools\u002F",{"text":4901,"type":3016}," and correct silhouettes and proportions.",{"type":3073,"content":4903},[4904],{"type":3012,"attrs":4905,"content":4906},{"textAlign":32},[4907,4913],{"text":4908,"type":3016,"marks":4909},"Simplify paths",[4910],{"type":3020,"attrs":4911},{"href":4912,"uuid":32,"anchor":32,"target":1207,"linktype":42},"\u002Fblog\u002Fhow-to-vectorize-image\u002F#manual-adjustments-for-precision",{"text":4914,"type":3016}," when too many nodes make curves uneven.",{"type":3073,"content":4916},[4917],{"type":3012,"attrs":4918,"content":4919},{"textAlign":32},[4920,4922,4928],{"text":4921,"type":3016},"Replace generated colors with exact values from your ",{"text":4923,"type":3016,"marks":4924},"brand color palette",[4925],{"type":3020,"attrs":4926},{"href":4927,"uuid":32,"anchor":32,"target":1207,"linktype":42},"\u002Fblog\u002Fhow-to-design-brand-assets-in-vector\u002F",{"text":3187,"type":3016},{"type":3073,"content":4930},[4931],{"type":3012,"attrs":4932,"content":4933},{"textAlign":32},[4934],{"text":4935,"type":3016},"Group related objects before resizing or rearranging them.",{"type":3073,"content":4937},[4938],{"type":3012,"attrs":4939,"content":4940},{"textAlign":32},[4941],{"text":4942,"type":3016},"Test the artwork at its smallest and largest intended sizes so the vector remains clear and scalable.",{"type":3055,"attrs":4944,"content":4945},{"level":3057,"textAlign":32},[4946],{"text":4947,"type":3016},"Where vector generation works best",{"type":3012,"attrs":4949,"content":4950},{"textAlign":32},[4951,4954],{"text":4611,"type":3016,"marks":4952},[4953],{"type":3025},{"text":4955,"type":3016},"is especially useful when the output must remain sharp, reusable, and easy to adapt. Common applications include icons, logos and logo exploration, spot illustrations, diagrams, stickers, badges, editorial graphics, and campaign elements that need multiple sizes.",{"type":3012,"attrs":4957,"content":4958},{"textAlign":32},[4959,4961,4966],{"text":4960,"type":3016},"It is less suited to highly realistic scenes, natural textures, or photography. Those are usually better starting points for ",{"text":3970,"type":3016,"marks":4962},[4963],{"type":3020,"attrs":4964},{"href":3407,"uuid":3408,"anchor":32,"target":1207,"linktype":47,"story":4965},{"name":3410,"id":3411,"uuid":3408,"slug":3412,"url":3413,"full_slug":3413,"_stopResolving":15},{"text":4967,"type":3016},". Choosing the right representation early prevents unnecessary conversion and cleanup later.",{"type":3055,"attrs":4969,"content":4970},{"level":3057,"textAlign":32},[4971],{"text":4972,"type":3016},"From generated vector to campaign system",{"type":3012,"attrs":4974,"content":4975},{"textAlign":32},[4976],{"text":4977,"type":3016},"The strongest use of vector generation is not producing one isolated graphic. It is creating components that can keep working: a character reused across a series, an icon family adapted for different features, or an illustration system recolored for regional campaigns.",{"type":3012,"attrs":4979,"content":4980},{"textAlign":32},[4981],{"text":4982,"type":3016},"AI starts the asset. Editable vector structure lets the team extend it, standardize it, and keep it aligned with the rest of the brand.",{"type":3012,"attrs":4984,"content":4985},{"textAlign":32},[4986,4988,4993,4995,5000],{"text":4987,"type":3016},"For photorealistic and texture-rich work, read ",{"text":4989,"type":3016,"marks":4990},"the guide to AI image generation and editing",[4991],{"type":3020,"attrs":4992},{"href":3664,"uuid":32,"anchor":32,"target":1207,"linktype":42},{"text":4994,"type":3016},". To decide which mode belongs at each stage, see ",{"text":4996,"type":3016,"marks":4997},"how image and vector generation work together",[4998],{"type":3020,"attrs":4999},{"href":4317,"uuid":32,"anchor":32,"target":1207,"linktype":42},{"text":3187,"type":3016},{"id":4582,"alt":16,"name":16,"focus":16,"title":16,"source":16,"filename":4583,"copyright":16,"fieldtype":33,"meta_data":5002,"is_external_url":19},{"size":3392},{"id":4582,"alt":16,"name":16,"focus":16,"title":16,"source":16,"filename":4583,"copyright":16,"fieldtype":33,"meta_data":5004,"is_external_url":19},{"size":3392},"AI Vector Generation and Editing Guide | Linearity Vector Mode","How AI Vector Generation Creates Editable Artwork","Explore how prompts become editable paths, shapes, and colors—and how to refine generated vectors for real design work.","2026-08-14 09:00","Learn how AI vector generation works, how to prompt for useful vector artwork, and how to edit paths, nodes, colors, and shapes in Linearity.",-5830,[],"0a4b9cda-82bf-4a63-a80b-4710798a391a","2026-08-17T16:06:55.154Z",[],{"name":5016,"created_at":5017,"published_at":5018,"updated_at":5019,"id":5020,"uuid":5021,"content":5022,"slug":8173,"full_slug":8174,"sort_by_date":32,"position":8175,"tag_list":8176,"is_startpage":19,"parent_id":3325,"meta_data":32,"group_id":8177,"first_published_at":8178,"release_id":32,"lang":694,"path":32,"alternates":8179,"default_full_slug":32,"translated_slugs":32},"Animation for beginners: How to get started & which software to 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next career move: motion graphics vs. animation | Linearity","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F31598723af\u002Fmotion-graphics-vs-animation_widget.png",{},[5055],{"_uid":5056,"content":5057,"component":3310},"d1ae1e07-2065-4a2c-b2db-d64c001ad978",{"type":3009,"content":5058},[5059,5063,5073,5077,5090,5097,5101,5134,5150,5154,5161,5201,5208,5238,5245,5278,5284,5314,5318,5325,5344,5355,5365,5371,5378,5388,5456,5463,5467,5477,5496,5505,5536,5543,5551,5555,5559,5566,5588,5598,5604,5611,5621,5627,5634,5650,5663,5674,5681,5696,5707,5713,5720,5748,5767,5777,5783,5790,5798,5817,5824,5834,5844,5850,5857,5866,5870,5878,5882,5889,5903,5910,5917,5927,5936,5940,5950,5957,5964,5980,5984,5988,5995,6074,6081,6091,6135,6146,6153,6163,6170,6174,6191,6195,6206,6213,6217,6227,6234,6244,6250,6257,6261,6271,6283,6287,6293,6300,6308,6312,6319,6385,6391,6450,6471,6481,6488,6515,6522,6532,6544,6553,6565],{"type":3012,"content":5060},[5061],{"text":5062,"type":3016},"Whether you’re a seasoned player in the creative industry or a savvy business owner interested in elevating your brand's advertising, motion graphics, and animation are techniques you can use to take your practice to the next level.",{"type":3012,"content":5064},[5065,5067,5071],{"text":5066,"type":3016},"However, before you can do that, it’s important to ",{"text":5068,"type":3016,"marks":5069},"understand the difference",[5070],{"type":3025},{"text":5072,"type":3016}," between each technique. That way, you can pinpoint the method best for you and use it to deliver a killer end product.",{"type":3012,"content":5074},[5075],{"text":5076,"type":3016},"Ready to get started? Let’s run through the key differences between these two popular types of animation.",{"type":3043,"attrs":5078},{"id":5079,"body":5080},"9d7b30a1-76d0-4568-93c1-ffa19ae4a8b3",[5081],{"_uid":5082,"title":5083,"button":5084,"component":5088,"description":5089,"backgroundColor":36},"i-dcfadd96-037d-4f5d-ad70-ffc0e2a1c84d","Jumpstart your ideas with Linearity Curve\n",[5085],{"_uid":5086,"icon":16,"link":5087,"size":115,"text":1234,"type":2401,"component":118},"e5e02788-07cf-4d00-8e8a-93084414d9ff",{"id":16,"url":785,"linktype":42,"fieldtype":43,"cached_url":785},"BlogComponentCta","Take your designs to the next level.\n\n",{"type":3055,"attrs":5091,"content":5092},{"level":3057},[5093],{"text":5094,"type":3016,"marks":5095},"Historical context: the rise of animation and motion graphics",[5096],{"type":3025},{"type":3012,"content":5098},[5099],{"text":5100,"type":3016},"The desire to capture movement and bring life to still images stretches back centuries, with early examples like the flip book (1800s).",{"type":3012,"content":5102},[5103,5105,5109,5111,5116,5118,5126,5128,5132],{"text":5104,"type":3016},"The birth of animation as we know it began with the invention of celluloid film in the ",{"text":5106,"type":3016,"marks":5107},"late 19th century",[5108],{"type":3025},{"text":5110,"type":3016},". Pioneers like Winsor McCay (",{"text":5112,"type":3016,"marks":5113},"Gertie the Dinosaur",[5114],{"type":5115},"italic",{"text":5117,"type":3016},", 1914) and ",{"text":5119,"type":3016,"marks":5120},"Walt Disney",[5121,5124],{"type":3020,"attrs":5122},{"href":5123,"uuid":32,"anchor":32,"target":3023,"linktype":42},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fa-brief-history-of-disney",{"type":5125},"underline",{"text":5127,"type":3016}," (",{"text":5129,"type":3016,"marks":5130},"Snow White and the Seven Dwarfs",[5131],{"type":5115},{"text":5133,"type":3016},", 1937) established hand-drawn animation as a dominant storytelling medium.",{"type":3043,"attrs":5135},{"id":5079,"body":5136},[5137,5141,5146],{"_uid":5138,"emoji":16,"bgColor":75,"markdown":5139,"component":5140},"i-8e5a1955-6035-4b79-b808-a082b7abcc6d","Motion graphics, on the other hand, emerged as a field much later, heavily influenced by technological advancements.","BlogComponentDisclaimer",{"lg":16,"md":16,"sm":16,"xl":16,"xs":16,"xl2":16,"xl3":16,"_uid":5142,"initial":5143,"component":5144,"backgroundColor":5145},"i-939f9d04-9c3d-4056-b70a-42b945399e9f","32","Spacer","transparent",{"src":5147,"_uid":5148,"component":5149},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002F5fzZFQBXSLM?feature=oembed","i-6515ab0c-24b1-4099-8a44-8ba0f93054c3","YoutubeEmbedComponent",{"type":3012,"content":5151},[5152],{"text":5153,"type":3016},"Here's a breakdown of the key turning points:",{"type":3055,"attrs":5155,"content":5156},{"level":3162},[5157],{"text":5158,"type":3016,"marks":5159},"Early seeds (1800s–1940s):",[5160],{"type":3025},{"type":3446,"content":5162},[5163,5182],{"type":3073,"content":5164},[5165],{"type":3012,"content":5166},[5167,5171,5173,5180],{"text":5168,"type":3016,"marks":5169},"Pre-cinema devices:",[5170],{"type":3025},{"text":5172,"type":3016}," While not strictly animation, ",{"text":5174,"type":3016,"marks":5175},"pre-cinema devices",[5176,5179],{"type":3020,"attrs":5177},{"href":5178,"uuid":32,"anchor":32,"target":3023,"linktype":42},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fearly-animation-devices\u002F",{"type":5125},{"text":5181,"type":3016}," like the zoetrope and flip book planted the seeds for the illusion of movement.",{"type":3073,"content":5183},[5184],{"type":3012,"content":5185},[5186,5190,5192,5199],{"text":5187,"type":3016,"marks":5188},"Title cards:",[5189],{"type":3025},{"text":5191,"type":3016}," Early films often used illustrated ",{"text":5193,"type":3016,"marks":5194},"title cards",[5195,5198],{"type":3020,"attrs":5196},{"href":5197,"uuid":32,"anchor":32,"target":3023,"linktype":42},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fmovie-title-design\u002F",{"type":5125},{"text":5200,"type":3016}," with minimal animation, hinting at the potential of graphic design in motion.",{"type":3055,"attrs":5202,"content":5203},{"level":3162},[5204],{"text":5205,"type":3016,"marks":5206},"The rise of motion graphics (1940s–1960s):",[5207],{"type":3025},{"type":3446,"content":5209},[5210,5228],{"type":3073,"content":5211},[5212],{"type":3012,"content":5213},[5214,5218,5220,5227],{"text":5215,"type":3016,"marks":5216},"Experimental films:",[5217],{"type":3025},{"text":5219,"type":3016}," The mid-20th century saw a surge of experimental filmmakers like Oskar Fischinger and Norman McLaren, who explored using graphic design elements in ",{"text":5221,"type":3016,"marks":5222},"animated films",[5223,5226],{"type":3020,"attrs":5224},{"href":5225,"uuid":32,"anchor":32,"target":3023,"linktype":42},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Ffirst-animated-films\u002F",{"type":5125},{"text":3187,"type":3016},{"type":3073,"content":5229},[5230],{"type":3012,"content":5231},[5232,5236],{"text":5233,"type":3016,"marks":5234},"Technological advancements:",[5235],{"type":3025},{"text":5237,"type":3016}," The development of cel animation techniques (acetate sheets with hand-drawn characters) unintentionally freed graphic designers to experiment with animation for specific purposes beyond character-driven narratives.",{"type":3055,"attrs":5239,"content":5240},{"level":3162},[5241],{"text":5242,"type":3016,"marks":5243},"Motion graphics take center stage (1960s–present):",[5244],{"type":3025},{"type":3446,"content":5246},[5247],{"type":3073,"content":5248},[5249],{"type":3012,"content":5250},[5251,5255,5257,5261,5263,5267,5269,5276],{"text":5252,"type":3016,"marks":5253},"Saul Bass and title sequences:",[5254],{"type":3025},{"text":5256,"type":3016}," The legendary graphic designer Saul Bass revolutionized title sequences with iconic works for films like ",{"text":5258,"type":3016,"marks":5259},"Psycho",[5260],{"type":5115},{"text":5262,"type":3016}," (1960) and ",{"text":5264,"type":3016,"marks":5265},"North by Northwest ",[5266],{"type":5115},{"text":5268,"type":3016},"(1959), showcasing the power of ",{"text":5270,"type":3016,"marks":5271},"motion graphics",[5272,5275],{"type":3020,"attrs":5273},{"href":5274,"uuid":32,"anchor":32,"target":3023,"linktype":42},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fmotion-design\u002F",{"type":5125},{"text":5277,"type":3016}," in storytelling without characters.",{"type":3043,"attrs":5279},{"id":5079,"body":5280},[5281],{"src":5282,"_uid":5283,"component":5149},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002Faj6aBuC1Lb8?feature=oembed","i-1125e358-3609-46ce-a788-088bee25dbf7",{"type":3446,"content":5285},[5286,5296],{"type":3073,"content":5287},[5288],{"type":3012,"content":5289},[5290,5294],{"text":5291,"type":3016,"marks":5292},"Rise of television and advertising:",[5293],{"type":3025},{"text":5295,"type":3016}," The growth of television and advertising created a demand for clear, concise, and visually engaging messages—a perfect fit for motion graphics.",{"type":3073,"content":5297},[5298],{"type":3012,"content":5299},[5300,5308,5312],{"text":5301,"type":3016,"marks":5302},"Computer animation revolution",[5303,5306,5307],{"type":3020,"attrs":5304},{"href":5305,"uuid":32,"anchor":32,"target":3023,"linktype":42},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcomputer-animation\u002F",{"type":3025},{"type":5125},{"text":5309,"type":3016,"marks":5310},":",[5311],{"type":3025},{"text":5313,"type":3016}," The arrival of powerful computers in the late 20th century opened doors for sophisticated 3D motion graphics and visual effects, further solidifying motion graphics as a distinct field.",{"type":3012,"content":5315},[5316],{"text":5317,"type":3016},"Today, animation and motion graphics co-exist and often complement each other. But what are the two different techniques? How do they differ? Are they similar in any way? Keep reading to find out.",{"type":3055,"attrs":5319,"content":5320},{"level":3057},[5321],{"text":5322,"type":3016,"marks":5323},"What's motion graphics?",[5324],{"type":3025},{"type":3012,"content":5326},[5327,5329,5333,5335,5342],{"text":5328,"type":3016},"This is a small",{"text":5330,"type":3016,"marks":5331}," subset of animation",[5332],{"type":3025},{"text":5334,"type":3016}," that makes previously static images more dynamic. It deals almost exclusively with 2D graphics and ",{"text":5336,"type":3016,"marks":5337},"2D graphic software",[5338,5341],{"type":3020,"attrs":5339},{"href":5340,"uuid":32,"anchor":32,"target":3023,"linktype":42},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002F2d-animation-software\u002F",{"type":5125},{"text":5343,"type":3016},". ",{"type":3012,"content":5345},[5346,5353],{"text":5347,"type":3016,"marks":5348},"Creating motion graphics",[5349,5352],{"type":3020,"attrs":5350},{"href":5351,"uuid":32,"anchor":32,"target":3023,"linktype":42},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-make-motion-graphics\u002F",{"type":5125},{"text":5354,"type":3016}," enhances the visual impact of an otherwise lifeless image, it doesn’t do anything to further its narrative or give it one at all.",{"type":3012,"content":5356},[5357,5359,5363],{"text":5358,"type":3016},"For example, do you know when you’re shopping online that a quick buy option appears on screen? Or when a static banner pauses when you hover over it? That’s motion graphics. It’s a ",{"text":5360,"type":3016,"marks":5361},"simple, effective, and widely used ",[5362],{"type":3025},{"text":5364,"type":3016},"part of media that millions of people use or encounter every single day.",{"type":3043,"attrs":5366},{"id":5079,"body":5367},[5368],{"_uid":5369,"emoji":16,"bgColor":75,"markdown":5370,"component":5140},"i-b2e794be-3d69-4324-8730-a925eb630d86","Looking for the secret sauce to motion design? Check out our toolbox of [motion graphics resources](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fmotion-design-resources\u002F) every professional designer needs.",{"type":3055,"attrs":5372,"content":5373},{"level":3057},[5374],{"text":5375,"type":3016,"marks":5376},"10 examples of motion graphics",[5377],{"type":3025},{"type":3012,"content":5379},[5380,5382,5386],{"text":5381,"type":3016},"Despite being one of the most popular animation modes, it’s often hard to spot. Here are some ",{"text":5383,"type":3016,"marks":5384},"well-known examples",[5385],{"type":3025},{"text":5387,"type":3016}," of when it’s put to good use:",{"type":3068,"attrs":5389,"content":5390},{"order":3070},[5391,5402,5408,5414,5420,5426,5432,5438,5444,5450],{"type":3073,"content":5392},[5393],{"type":3012,"content":5394},[5395],{"text":5396,"type":3016,"marks":5397},"Dynamic logos",[5398,5401],{"type":3020,"attrs":5399},{"href":5400,"uuid":32,"anchor":32,"target":3023,"linktype":42},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimated-logos\u002F",{"type":5125},{"type":3073,"content":5403},[5404],{"type":3012,"content":5405},[5406],{"text":5407,"type":3016},"Animated page titles",{"type":3073,"content":5409},[5410],{"type":3012,"content":5411},[5412],{"text":5413,"type":3016},"Lower Thirds or title cards",{"type":3073,"content":5415},[5416],{"type":3012,"content":5417},[5418],{"text":5419,"type":3016},"UI animation",{"type":3073,"content":5421},[5422],{"type":3012,"content":5423},[5424],{"text":5425,"type":3016},"Animated icons",{"type":3073,"content":5427},[5428],{"type":3012,"content":5429},[5430],{"text":5431,"type":3016},"Graphic design videos",{"type":3073,"content":5433},[5434],{"type":3012,"content":5435},[5436],{"text":5437,"type":3016},"Explainer videos",{"type":3073,"content":5439},[5440],{"type":3012,"content":5441},[5442],{"text":5443,"type":3016},"Music videos",{"type":3073,"content":5445},[5446],{"type":3012,"content":5447},[5448],{"text":5449,"type":3016},"Online Video transitions",{"type":3073,"content":5451},[5452],{"type":3012,"content":5453},[5454],{"text":5455,"type":3016},"GIFs",{"type":3055,"attrs":5457,"content":5458},{"level":3057},[5459],{"text":5460,"type":3016,"marks":5461},"What's animation?",[5462],{"type":3025},{"type":3012,"content":5464},[5465],{"text":5466,"type":3016},"Now, it’s time to tackle the great, big parent term that is animation.",{"type":3012,"content":5468},[5469,5471,5475],{"text":5470,"type":3016},"In motion graphics, animation is a technique for giving static imagery movement. However, it’s also an umbrella term that categorizes the ",{"text":5472,"type":3016,"marks":5473},"whole field of moving imagery",[5474],{"type":3025},{"text":5476,"type":3016},", including everything from cartoons and typography to motion graphics itself.",{"type":3043,"attrs":5478},{"id":5079,"body":5479},[5480,5491,5493],{"_uid":5481,"title":5482,"button":5483,"component":5088,"description":5489,"backgroundColor":5490},"i-1df1fdfe-9f7c-4b6c-b041-705763f9f80d","Transform Your ideas into animations",[5484],{"_uid":5485,"icon":16,"link":5486,"size":115,"text":5488,"type":2401,"component":118},"773c6fef-c7b4-4ef8-89f5-a0f4568ec5b5",{"id":16,"url":5487,"linktype":42,"fieldtype":43,"cached_url":5487},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Ftutorials\u002Fworkshops\u002Fcreate-your-first-animation-with-linearity-move\u002F","Start tutorial","Linearity Move is perfect for beginners and professionals alike. Make your first animation with Move.\n\n","green",{"lg":16,"md":16,"sm":16,"xl":16,"xs":16,"xl2":16,"xl3":16,"_uid":5492,"initial":5143,"component":5144,"backgroundColor":5145},"i-46896377-e31f-4820-8b07-cd14883b5636",{"_uid":5494,"emoji":16,"bgColor":75,"markdown":5495,"component":5140},"i-03f6b4f7-034e-484a-8286-69ed73f22cbc","Think of animation as an all-encompassing umbrella that includes multiple motion graphic design styles.",{"type":3012,"content":5497},[5498],{"text":5499,"type":3016,"marks":5500},"This means that while motion graphics may always fall under the umbrella of animation, animation doesn’t always exclusively mean motion graphics—get it?",[5501],{"type":5502,"attrs":5503},"textStyle",{"color":5504},"#111717",{"type":3043,"attrs":5506},{"id":5079,"body":5507},[5508],{"_uid":5509,"cards":5510,"component":5535},"i-cdf7e245-d38a-4525-bca2-17312925105b",[5511,5524],{"_uid":5512,"image":5513,"button":5517,"component":5523},"3316bcc3-0742-4b40-a4aa-58671fe2e4b4",{"id":5514,"alt":16,"name":16,"focus":16,"title":16,"source":16,"filename":5515,"copyright":16,"fieldtype":33,"meta_data":5516,"is_external_url":19},17475474,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F574x1020\u002F6ea7be6791\u002Ffilters_format-webp-_quality-75-1.webp",{},[5518],{"_uid":5519,"icon":16,"link":5520,"size":115,"text":5522,"type":2401,"component":118},"800bb715-4fac-4066-bc3b-57c2987c165b",{"id":16,"url":5521,"linktype":42,"fieldtype":43,"cached_url":5521},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fanimated-templates\u002Fillustrated-vector-agency-ideas-ad\u002F","Get this template","BlogTwoColumnTemplatesItem",{"_uid":5525,"image":5526,"button":5530,"component":5523},"b43dae9f-5c33-423f-93fd-d66efd5d0294",{"id":5527,"alt":16,"name":16,"focus":16,"title":16,"source":16,"filename":5528,"copyright":16,"fieldtype":33,"meta_data":5529,"is_external_url":19},17475473,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1019x1020\u002Fd881951188\u002Ffilters_format-webp-_quality-75-2.webp",{},[5531],{"_uid":5532,"icon":16,"link":5533,"size":115,"text":5522,"type":2401,"component":118},"78651033-1ec1-47b5-a7c7-92405374d872",{"id":16,"url":5534,"linktype":42,"fieldtype":43,"cached_url":5534},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fanimated-templates\u002Fcreative-agency-showreel\u002F","BlogTwoColumnTemplates",{"type":3055,"attrs":5537,"content":5538},{"level":3057},[5539],{"text":5540,"type":3016,"marks":5541},"5 styles of animation",[5542],{"type":3025},{"type":3012,"content":5544},[5545,5547],{"text":5546,"type":3016},"Under the umbrella of animation, there are ",{"text":5548,"type":3016,"marks":5549},"five main styles.",[5550],{"type":3025},{"type":3012,"content":5552},[5553],{"text":5554,"type":3016},"Each one has different costs, uses, and requirements, and together, they are responsible for the entire world of graphics that we know, love, and use today.",{"type":3012,"content":5556},[5557],{"text":5558,"type":3016},"Here are the five types of animation techniques.",{"type":3055,"attrs":5560,"content":5561},{"level":3162},[5562],{"text":5563,"type":3016,"marks":5564},"1. Traditional animation",[5565],{"type":3025},{"type":3012,"content":5567},[5568,5570,5574,5576,5580,5582,5586],{"text":5569,"type":3016},"Are you familiar with ",{"text":5571,"type":3016,"marks":5572},"Tarzan ",[5573],{"type":5115},{"text":5575,"type":3016},"(1999)? ",{"text":5577,"type":3016,"marks":5578},"The Lion King ",[5579],{"type":5115},{"text":5581,"type":3016},"(1994)? ",{"text":5583,"type":3016,"marks":5584},"Pinocchio ",[5585],{"type":5115},{"text":5587,"type":3016},"(1940)? Well, those are all made using traditional animation methods.",{"type":3012,"content":5589},[5590,5592,5596],{"text":5591,"type":3016},"Traditional animation is a technique in which each frame is ",{"text":5593,"type":3016,"marks":5594},"drawn by hand",[5595],{"type":3025},{"text":5597,"type":3016},". It can also be known as hand-drawn animation or cel animation, and until the age of computer animation, it was the dominant type of animation used in cinema.",{"type":3043,"attrs":5599},{"id":5079,"body":5600},[5601],{"src":5602,"_uid":5603,"component":5149},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002Fie53R2HEZ6g?feature=oembed","i-6643561a-5b94-41a8-b409-0a1dd6f72828",{"type":3055,"attrs":5605,"content":5606},{"level":3162},[5607],{"text":5608,"type":3016,"marks":5609},"2. Motion graphics",[5610],{"type":3025},{"type":3012,"content":5612},[5613,5615,5619],{"text":5614,"type":3016},"As explained above, this is a subgenre of animation that turns a ",{"text":5616,"type":3016,"marks":5617},"still image into a moving one.",[5618],{"type":3025},{"text":5620,"type":3016}," However, the image rarely has a story or an emotive edge.",{"type":3043,"attrs":5622},{"id":5079,"body":5623},[5624],{"src":5625,"_uid":5626,"component":5149},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FBR5IuoxNJUU?start=3&feature=oembed","i-93aca940-ed35-4c93-a9da-2565963e1111",{"type":3055,"attrs":5628,"content":5629},{"level":3162},[5630],{"text":5631,"type":3016,"marks":5632},"3. Stop motion animation",[5633],{"type":3025},{"type":3012,"content":5635},[5636,5638,5642,5644,5648],{"text":5637,"type":3016},"This ",{"text":5639,"type":3016,"marks":5640},"frame-by-frame",[5641],{"type":3025},{"text":5643,"type":3016}," movement of objects and figures creates an ",{"text":5645,"type":3016,"marks":5646},"illusion of fluid movement",[5647],{"type":3025},{"text":5649,"type":3016},". This manual technique allows for any kind of physical item to star in a picture, as long as it keeps still, of course.",{"type":3012,"content":5651},[5652,5654,5661],{"text":5653,"type":3016},"Though incredibly delicate and time-consuming, ",{"text":5655,"type":3016,"marks":5656},"stop motion animation",[5657,5660],{"type":3020,"attrs":5658},{"href":5659,"uuid":32,"anchor":32,"target":3023,"linktype":42},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fstop-motion\u002F",{"type":5125},{"text":5662,"type":3016}," is a popular and beautiful art form. ",{"type":3043,"attrs":5664},{"id":5079,"body":5665},[5666,5669,5671],{"_uid":5667,"emoji":16,"bgColor":75,"markdown":5668,"component":5140},"i-d920a233-4196-4e03-83fe-97365df2b56c","It was the style championed in films such as *Fantastic Mr. Fox* (2009) and *Coraline* (2009)",{"lg":16,"md":16,"sm":16,"xl":16,"xs":16,"xl2":16,"xl3":16,"_uid":5670,"initial":5143,"component":5144,"backgroundColor":5145},"i-0ff5e3d7-6f9a-4311-9541-cfd45348ae7d",{"src":5672,"_uid":5673,"component":5149},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002Fn2igjYFojUo?feature=oembed","i-95568d25-63cb-4a2f-8093-cc28f130439a",{"type":3055,"attrs":5675,"content":5676},{"level":3162},[5677],{"text":5678,"type":3016,"marks":5679},"4. 2D animation",[5680],{"type":3025},{"type":3012,"content":5682},[5683,5690,5692],{"text":5684,"type":3016,"marks":5685},"Animating in 2D",[5686,5689],{"type":3020,"attrs":5687},{"href":5688,"uuid":32,"anchor":32,"target":3023,"linktype":42},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002F2d-animation\u002F",{"type":5125},{"text":5691,"type":3016}," is probably the most common style of animation and refers to two-dimensional graphics that are rapidly sequenced to create the ",{"text":5693,"type":3016,"marks":5694},"illusion of lifelike movement.",[5695],{"type":3025},{"type":3012,"content":5697},[5698,5700,5706],{"text":5699,"type":3016},"Graphics drawn by hand are often categorized as traditional animation. But they can also be produced using ",{"text":5701,"type":3016,"marks":5702},"animation software",[5703,5705],{"type":3020,"attrs":5704},{"href":5340,"uuid":32,"anchor":32,"target":3023,"linktype":42},{"type":5125},{"text":3187,"type":3016},{"type":3043,"attrs":5708},{"id":5079,"body":5709},[5710],{"src":5711,"_uid":5712,"component":5149},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002F2tC2Q2xphRQ?start=2&feature=oembed","i-8bf7f3d2-5ad9-4f83-88d3-5604874fef73",{"type":3055,"attrs":5714,"content":5715},{"level":3162},[5716],{"text":5717,"type":3016,"marks":5718},"5. 3D animation",[5719],{"type":3025},{"type":3012,"content":5721},[5722,5724,5728,5730,5734,5736,5740,5742,5746],{"text":5723,"type":3016},"This refers to graphics modeled in a ",{"text":5725,"type":3016,"marks":5726},"three-dimensional virtual environment",[5727],{"type":3025},{"text":5729,"type":3016}," and then animated. It’s the most-used style in the animation industry today, and it has inspired movies such as ",{"text":5731,"type":3016,"marks":5732},"Toy Story ",[5733],{"type":5115},{"text":5735,"type":3016},"(1995), ",{"text":5737,"type":3016,"marks":5738},"Monsters Inc. ",[5739],{"type":5115},{"text":5741,"type":3016},"(2001), and ",{"text":5743,"type":3016,"marks":5744},"Frozen ",[5745],{"type":5115},{"text":5747,"type":3016},"(2013).",{"type":3012,"content":5749},[5750,5752,5756,5758,5765],{"text":5751,"type":3016},"Designers specializing in 3D animation begin by conceptualizing a character or object, creating a ",{"text":5753,"type":3016,"marks":5754},"to-scale model",[5755],{"type":3025},{"text":5757,"type":3016},", and ",{"text":5759,"type":3016,"marks":5760},"using 3D animation software",[5761,5764],{"type":3020,"attrs":5762},{"href":5763,"uuid":32,"anchor":32,"target":3023,"linktype":42},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-software\u002F",{"type":5125},{"text":5766,"type":3016}," to bring it to life.",{"type":3012,"content":5768},[5769,5771,5775],{"text":5770,"type":3016},"Integrating the 3D model into the digital environment decked out with special effects allows them to watch how it responds to and ",{"text":5772,"type":3016,"marks":5773},"acts in a 360° space",[5774],{"type":3025},{"text":5776,"type":3016},", producing a pretty darn accurate end product.",{"type":3043,"attrs":5778},{"id":5079,"body":5779},[5780],{"src":5781,"_uid":5782,"component":5149},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FbwzLiQZDw2I?feature=oembed","i-ef7b3f2e-d557-4ff6-bcda-24b75a9854d4",{"type":3055,"attrs":5784,"content":5785},{"level":3057},[5786],{"text":5787,"type":3016,"marks":5788},"Motion graphics vs. animation: a comparison",[5789],{"type":3025},{"type":3012,"content":5791},[5792,5794],{"text":5793,"type":3016},"Now that you understand the key differences, let's compare both modes so that you can pinpoint which ",{"text":5795,"type":3016,"marks":5796},"best suits your requirements.",[5797],{"type":3025},{"type":3043,"attrs":5799},{"id":5079,"body":5800},[5801],{"_uid":5802,"image":5803,"title":5810,"button":5811,"component":5815,"description":5816},"i-9f661ae6-4995-4e42-b38b-9acc277db0eb",[5804],{"_uid":5805,"image":5806,"imageAlt":70,"component":70},"a34791cc-3805-497c-8c58-f3a5a93df2a9",{"id":5807,"alt":16,"name":16,"focus":16,"title":16,"source":16,"filename":5808,"copyright":16,"fieldtype":33,"meta_data":5809,"is_external_url":19},17423592,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F688x488\u002Ff85f7be569\u002Fsnippet-banner-image.png",{},"Bring motion in-house",[5812],{"_uid":5813,"icon":16,"link":5814,"size":115,"text":1234,"type":2401,"component":118},"efcb819f-5ec6-41ae-b270-8b5898ef1319",{"id":16,"url":785,"linktype":42,"fieldtype":43,"cached_url":785},"BlogComponentBigCta","Animate marketing assets in seconds with Linearity Move.",{"type":3055,"attrs":5818,"content":5819},{"level":3162},[5820],{"text":5821,"type":3016,"marks":5822},"Statistics vs. narratives",[5823],{"type":3025},{"type":3012,"content":5825},[5826,5828,5832],{"text":5827,"type":3016},"Motion graphics tend to be less captivating than animation. They simply aim to enhance the delivery of a selling point, statistic, or instruction, while animation concentrates on ",{"text":5829,"type":3016,"marks":5830},"crafting a narrative",[5831],{"type":3025},{"text":5833,"type":3016}," and developing characters.",{"type":3012,"content":5835},[5836,5838,5842],{"text":5837,"type":3016},"A successful animation connects with its audience, tugs at their heartstrings, and tells a story. Meanwhile, a functioning motion graphic merely ",{"text":5839,"type":3016,"marks":5840},"informs, teaches, or instructs",[5841],{"type":3025},{"text":5843,"type":3016}," them.",{"type":3043,"attrs":5845},{"id":5079,"body":5846},[5847],{"_uid":5848,"emoji":16,"bgColor":75,"markdown":5849,"component":5140},"i-97fbedf1-fcbe-44a5-a23d-1515fc90729d","If the animated picture you’re looking at tells a gripping story or enhances a narrative, chances are you have an animation and not a motion graphic.",{"type":3055,"attrs":5851,"content":5852},{"level":3162},[5853],{"text":5854,"type":3016,"marks":5855},"Simple vs. complex",[5856],{"type":3025},{"type":3012,"content":5858},[5859,5861,5865],{"text":5860,"type":3016},"Generally speaking, motion graphics call for ",{"text":5862,"type":3016,"marks":5863},"less complex designs than animation",[5864],{"type":3025},{"text":3187,"type":3016},{"type":3012,"content":5867},[5868],{"text":5869,"type":3016},"Now, don’t get it twisted. This doesn’t mean that designing them is a piece of cake. It just means that creating a superbly effective motion graphic usually requires fewer resources.",{"type":3012,"content":5871},[5872,5874],{"text":5873,"type":3016},"For example, do you want to design a pop-out title for your company’s introductory video? With the right software, you can likely do so swiftly and with ",{"text":5875,"type":3016,"marks":5876},"little to no complications.",[5877],{"type":3025},{"type":3012,"content":5879},[5880],{"text":5881,"type":3016},"If you’re hoping to produce a captivating animated feature from start to finish, one that meets its function expertly just like the pop-out title on your company’s introductory video did, then you’ll need an extensive skillset, ample resources, and an empty calendar.",{"type":3055,"attrs":5883,"content":5884},{"level":3162},[5885],{"text":5886,"type":3016,"marks":5887},"Reasonably priced vs. expensive",[5888],{"type":3025},{"type":3012,"content":5890},[5891,5893,5897,5899],{"text":5892,"type":3016},"As mentioned above, designing an animation that meets its function tends to be more ",{"text":5894,"type":3016,"marks":5895},"time-consuming and complex",[5896],{"type":3025},{"text":5898,"type":3016}," than creating a satisfactory motion graphic. Producing a motion graphic requires less specific input and is thus generally ",{"text":5900,"type":3016,"marks":5901},"less expensive.",[5902],{"type":3025},{"type":3043,"attrs":5904},{"id":5079,"body":5905},[5906],{"_uid":5907,"emoji":5908,"bgColor":75,"markdown":5909,"component":5140},"i-654028d3-72ec-4e82-88c5-6341f438abee","💡","With the increasing use of artificial intelligence in animation creation, you can expect to see the current high prices [decrease by around 30%](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-statistics\u002F).",{"type":3055,"attrs":5911,"content":5912},{"level":3162},[5913],{"text":5914,"type":3016,"marks":5915},"2D vs. 3D",[5916],{"type":3025},{"type":3012,"content":5918},[5919,5921,5925],{"text":5920,"type":3016},"Another distinguishing feature between animation and motion graphics is their difference in dimensions. While animation can refer to ",{"text":5922,"type":3016,"marks":5923},"both 2D and 3D graphics,",[5924],{"type":3025},{"text":5926,"type":3016}," things like banners and GIFs are almost exclusively comprised of 2D images.",{"type":3012,"content":5928},[5929,5931,5935],{"text":5930,"type":3016},"While this difference may result in motion graphics appearing less riveting than the realistic graphics defined by animation, that isn’t necessarily a bad thing. A motion graphic isn't going to capture your heart or seem lifelike. It serves to ",{"text":5932,"type":3016,"marks":5933},"direct and inform",[5934],{"type":3025},{"text":3187,"type":3016},{"type":3012,"content":5937},[5938],{"text":5939,"type":3016},"A 2D design is often easier to digest and understand, enabling the viewer to promptly follow its instructions and the motion graphic to meet its goal.",{"type":3012,"content":5941},[5942,5944,5948],{"text":5943,"type":3016},"However, 3D motion graphics is no longer limited to high-budget productions and we are seeing this trend become increasingly common. With user-friendly 3D software becoming more accessible, we can expect a",{"text":5945,"type":3016,"marks":5946}," surge in 3D elements",[5947],{"type":3025},{"text":5949,"type":3016}," seamlessly integrated into motion graphics projects.",{"type":3043,"attrs":5951},{"id":5079,"body":5952},[5953],{"_uid":5954,"markdown":5955,"component":5956},"i-33a9c080-fab4-4166-b998-37c5c96c8ded","\"If we are talking motion graphic trends, then I predict the following:  \n1) 3D textures: using 3D textures in a 2D animation environments.  \n2) Experimental minimalism: simple shapes and high contrast colors in a minimalist composition to avoid distractions.”—Maddy Zoli, Senior Designer at Linearity","BlogComponentQuote",{"type":3055,"attrs":5958,"content":5959},{"level":3162},[5960],{"text":5961,"type":3016,"marks":5962},"Accessory vs. main focus",[5963],{"type":3025},{"type":3012,"content":5965},[5966,5968,5972,5974,5978],{"text":5967,"type":3016},"Generally speaking, motion graphics tend to ",{"text":5969,"type":3016,"marks":5970},"integrate over preexisting live-action",[5971],{"type":3025},{"text":5973,"type":3016}," or real-life footage, such as a video or website. However, animations, on the other hand, tend to exist as ",{"text":5975,"type":3016,"marks":5976},"standalone imagery",[5977],{"type":3025},{"text":5979,"type":3016}," over a generated background of other animations.",{"type":3012,"content":5981},[5982],{"text":5983,"type":3016},"However, in film title design, motion graphics take center stage. ",{"type":3012,"content":5985},[5986],{"text":5987,"type":3016},"An additional difference is that motion graphics developed out of experiments in computer graphics, whereas animation developed out of art and comics",{"type":3055,"attrs":5989,"content":5990},{"level":3057},[5991],{"text":5992,"type":3016,"marks":5993},"A quick summary table of the differences",[5994],{"type":3025},{"type":3043,"attrs":5996},{"id":5079,"body":5997},[5998],{"_uid":5999,"content":6000,"component":6073,"showHeader":15},"i-04a9f654-8634-432c-bf36-e5ee4c115e6d",{"tbody":6001,"thead":6064,"fieldtype":6072},[6002,6016,6028,6040,6052],{"_uid":6003,"body":6004,"component":6015},"ec96d931-f500-414d-934f-0d43e3eed6df",[6005,6009,6012],{"_uid":6006,"value":6007,"component":6008},"5f9394a7-e40f-4463-942b-ac37ec4a278a","Focus","_table_col",{"_uid":6010,"value":6011,"component":6008},"3463dee5-ea3c-4b55-8f89-360da48bdc3d","Statistics and instructions",{"_uid":6013,"value":6014,"component":6008},"4007a6f2-1d4e-4e6f-98b4-e56ab80509e3","Narratives","_table_row",{"_uid":6017,"body":6018,"component":6015},"323a099d-a31a-4c12-96f4-c5fd666c3ee9",[6019,6022,6025],{"_uid":6020,"value":6021,"component":6008},"22d84fac-4bb6-42a5-a996-0dd4c5606f94","Complexity",{"_uid":6023,"value":6024,"component":6008},"6aa518a8-6c81-4ed8-b76a-44aa4d5ff99b","Simple",{"_uid":6026,"value":6027,"component":6008},"93070c70-86a0-4ccb-961c-28b9b0522d96","Complex",{"_uid":6029,"body":6030,"component":6015},"52f78f03-b511-4ad5-b231-e93e5387c938",[6031,6034,6037],{"_uid":6032,"value":6033,"component":6008},"dd09cdc7-f6f8-41db-b178-d27c20cf4999","Cost",{"_uid":6035,"value":6036,"component":6008},"b9ff74fa-27f0-4e13-a36d-eb8ed13cf9e6","Reasonably priced",{"_uid":6038,"value":6039,"component":6008},"10977453-5ee5-456c-a97f-836abf08b1cc","Expensive",{"_uid":6041,"body":6042,"component":6015},"00dec5c4-432c-4e7d-89ba-1301bed2e6e1",[6043,6046,6049],{"_uid":6044,"value":6045,"component":6008},"0ca0ab3c-dcc5-46e8-8a94-e15531fb5717","Dimension",{"_uid":6047,"value":6048,"component":6008},"3621a623-5b2b-4742-ac2e-e2cd7a018490","Mainly 2D",{"_uid":6050,"value":6051,"component":6008},"b6308d44-4a5a-49df-a1db-1299e3a0cb21","2D and 3D",{"_uid":6053,"body":6054,"component":6015},"76330df8-093b-405d-ad69-6642d2195288",[6055,6058,6061],{"_uid":6056,"value":6057,"component":6008},"85916b26-df55-421f-9a99-b6a5ad662d6e","Role",{"_uid":6059,"value":6060,"component":6008},"4eebe3d9-9c05-4589-9ff2-9fa1e12e8041","Accessory (but not always)",{"_uid":6062,"value":6063,"component":6008},"b6ee8eea-1876-4cba-9f71-3a0a75bcb6c9","Main focus",[6065,6068,6070],{"_uid":6066,"value":16,"component":6067},"7e320148-24ca-4b1d-8929-2b9d6b1eb3ed","_table_head",{"_uid":6069,"value":1322,"component":6067},"5c084b05-c922-4986-bae1-1d460cc7b87a",{"_uid":6071,"value":2043,"component":6067},"35505487-7977-4f63-b0a9-4fa5d2ec6350","table","BlogTableComponent",{"type":3055,"attrs":6075,"content":6076},{"level":3057},[6077],{"text":6078,"type":3016,"marks":6079},"The software used for both",[6080],{"type":3025},{"type":3012,"content":6082},[6083,6085,6089],{"text":6084,"type":3016},"Years ago, graphic designers used only physical tools to create scenes, characters, or accessories. Today, animators and graphic artists alike have a huge",{"text":6086,"type":3016,"marks":6087}," range of digital tools",[6088],{"type":3025},{"text":6090,"type":3016}," at their fingertips that allow them to produce clean, functional designs promptly. Here are some of our favorite tools used for both:",{"type":3446,"content":6092},[6093,6111,6117,6123,6129],{"type":3073,"content":6094},[6095],{"type":3012,"content":6096},[6097,6103,6104,6109],{"text":966,"type":3016,"marks":6098},[6099,6102],{"type":3020,"attrs":6100},{"href":6101,"uuid":32,"anchor":32,"target":3023,"linktype":42},"https:\u002F\u002Fwww.linearity.io\u002Fcurve\u002F",{"type":5125},{"text":3666,"type":3016},{"text":976,"type":3016,"marks":6105},[6106,6108],{"type":3020,"attrs":6107},{"href":3022,"uuid":32,"anchor":32,"target":3023,"linktype":42},{"type":5125},{"text":6110,"type":3016}," (used together as a powerful combination)",{"type":3073,"content":6112},[6113],{"type":3012,"content":6114},[6115],{"text":6116,"type":3016},"MAYA",{"type":3073,"content":6118},[6119],{"type":3012,"content":6120},[6121],{"text":6122,"type":3016},"Blender",{"type":3073,"content":6124},[6125],{"type":3012,"content":6126},[6127],{"text":6128,"type":3016},"Animate",{"type":3073,"content":6130},[6131],{"type":3012,"content":6132},[6133],{"text":6134,"type":3016},"Adobe After Effects",{"type":3043,"attrs":6136},{"id":5079,"body":6137},[6138,6141,6143],{"src":6139,"_uid":6140,"component":5149},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FjcLFCSjFK08","i-9b16c736-2083-44fd-b528-b2a6cdae05c2",{"lg":16,"md":16,"sm":16,"xl":16,"xs":16,"xl2":16,"xl3":16,"_uid":6142,"initial":5143,"component":5144,"backgroundColor":5145},"i-ae4db9ab-32ce-415b-9163-985ff24053af",{"_uid":6144,"emoji":16,"bgColor":75,"markdown":6145,"component":5140},"i-d0961a2a-d344-4951-b763-e82da317db28","Interested in using our graphic design and animation tools? Check out [our pricing](https:\u002F\u002Fwww.linearity.io\u002Fpricing\u002F) here. Spoiler alert: you can try our tools for free.",{"type":3055,"attrs":6147,"content":6148},{"level":3057},[6149],{"text":6150,"type":3016,"marks":6151},"Which technique should you use?",[6152],{"type":3025},{"type":3012,"content":6154},[6155,6157,6161],{"text":6156,"type":3016},"Now that you’re up to speed on all things motion graphics vs animation, it’s time to pinpoint the mode that will best leverage your skill set and meet your requirements. Below are some ",{"text":6158,"type":3016,"marks":6159},"key questions",[6160],{"type":3025},{"text":6162,"type":3016}," to consider before you make your pick.",{"type":3055,"attrs":6164,"content":6165},{"level":3162},[6166],{"text":6167,"type":3016,"marks":6168},"Do you want your graphic to tell a story?",[6169],{"type":3025},{"type":3012,"content":6171},[6172],{"text":6173,"type":3016},"If you answered yes, you should probably go for animation.",{"type":3012,"content":6175},[6176,6177,6181,6183,6190],{"text":2043,"type":3016},{"text":6178,"type":3016,"marks":6179}," breathes life into a character",[6180],{"type":3025},{"text":6182,"type":3016},". It enables viewers to connect with the characters and their stories on an emotional level. Take, for example, ",{"text":6184,"type":3016,"marks":6185},"Studio Ghibli's masterpieces",[6186,6189],{"type":3020,"attrs":6187},{"href":6188,"uuid":32,"anchor":32,"target":3023,"linktype":42},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fstudio-ghibli",{"type":5125},{"text":5343,"type":3016},{"type":3012,"content":6192},[6193],{"text":6194,"type":3016},"Ghibli characters aren't just drawn; they're animated with meticulous attention to detail. Subtle movements like a furrowed brow, a trembling hand, or the way hair blows in the wind all contribute to conveying emotions and personality.  This makes them feel real and relatable, even if they're fantastical creatures like Totoro or No-Face.",{"type":3043,"attrs":6196},{"id":5079,"body":6197},[6198,6201,6203],{"src":6199,"_uid":6200,"component":5149},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FGAp2_0JJskk?feature=oembed","i-82bf4991-dd6e-4480-ae0d-a631552a6463",{"lg":16,"md":16,"sm":16,"xl":16,"xs":16,"xl2":16,"xl3":16,"_uid":6202,"initial":5143,"component":5144,"backgroundColor":5145},"i-69c4a0af-2186-4804-b7de-77cac87fd414",{"_uid":6204,"emoji":16,"bgColor":75,"markdown":6205,"component":5140},"i-92d3969d-bb21-4756-9aa1-01aa06bc01b3","Animation will make your narrative more realistic and captivating. So, if you aim to take your audience on a journey, animation is the right medium for you.",{"type":3055,"attrs":6207,"content":6208},{"level":3162},[6209],{"text":6210,"type":3016,"marks":6211},"Do you want your graphics to be the focus of your media?",[6212],{"type":3025},{"type":3012,"content":6214},[6215],{"text":6216,"type":3016},"If you answered no, we suggest you opt for motion graphics.",{"type":3012,"content":6218},[6219,6221,6225],{"text":6220,"type":3016},"3D animations are made to captivate, and thus, they tend to steal the show. If you’re merely looking to enhance your pre-existing website or instructional video, ",{"text":6222,"type":3016,"marks":6223},"keep things simple",[6224],{"type":3025},{"text":6226,"type":3016}," with a functional motion graphic.",{"type":3055,"attrs":6228,"content":6229},{"level":3162},[6230],{"text":6231,"type":3016,"marks":6232},"Are you using your animated graphics to instruct or teach viewers?",[6233],{"type":3025},{"type":3012,"content":6235},[6236,6238,6242],{"text":6237,"type":3016},"If you answered yes, we advise",{"text":6239,"type":3016,"marks":6240}," incorporating motion graphics",[6241],{"type":3025},{"text":6243,"type":3016}," into your presentation, video, or image. Their simple nature makes them fantastic learning aids and visual cues.",{"type":3043,"attrs":6245},{"id":5079,"body":6246},[6247],{"_uid":6248,"emoji":16,"bgColor":75,"markdown":6249,"component":5140},"i-720924ae-aa09-46b1-8425-b091536714c9","If you’re preparing an animated presentation, stand out from the crowd by including some captivating motion design.",{"type":3055,"attrs":6251,"content":6252},{"level":3162},[6253],{"text":6254,"type":3016,"marks":6255},"Will your graphic be used for corporate branding purposes?",[6256],{"type":3025},{"type":3012,"content":6258},[6259],{"text":6260,"type":3016},"If you answered no, then consider using animation. If you answered yes, it’s motion graphics for you.",{"type":3012,"content":6262},[6263,6265,6269],{"text":6264,"type":3016},"While the vivid and catchy nature of a cartoon or 3D object may be enticing, it can also be labeled as fantastical, distracting, or childlike, thereby making it ",{"text":6266,"type":3016,"marks":6267},"unsuitable for certain projects",[6268],{"type":3025},{"text":6270,"type":3016}," or settings.",{"type":3012,"content":6272},[6273,6275,6282],{"text":6274,"type":3016},"That’s why we recommend using plain 2D graphics for a project that is rooted in professional settings such as an office, university, or informative website. You're probably already familiar with the ",{"text":6276,"type":3016,"marks":6277},"2D corporate illustration style",[6278,6281],{"type":3020,"attrs":6279},{"href":6280,"uuid":32,"anchor":32,"target":3023,"linktype":42},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcorporate-illustrations",{"type":5125},{"text":3187,"type":3016},{"type":3012,"content":6284},[6285],{"text":6286,"type":3016},"However, animation does have its place for some corporate purposes and can be particularly useful for training or when used in conjunction with motion graphics to make explainer videos.",{"type":3043,"attrs":6288},{"id":5079,"body":6289},[6290],{"src":6291,"_uid":6292,"component":5149},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FuGPXaDaNla0?feature=oembed","i-c91544cd-3070-4b9b-a436-51e9116fcc1c",{"type":3055,"attrs":6294,"content":6295},{"level":3057},[6296],{"text":6297,"type":3016,"marks":6298},"Animation vs. motion graphics as a career",[6299],{"type":3025},{"type":3012,"content":6301},[6302,6304],{"text":6303,"type":3016},"Hopefully, at this point in the article, you’ve realized that animation and motion design are different. So, it should be no surprise that they offe",{"text":6305,"type":3016,"marks":6306},"r diverse and exciting career paths. ",[6307],{"type":3025},{"type":3012,"content":6309},[6310],{"text":6311,"type":3016},"Here's a breakdown of some key roles and the skillsets needed to thrive in each:",{"type":3055,"attrs":6313,"content":6314},{"level":3162},[6315],{"text":6316,"type":3016,"marks":6317},"Motion graphics careers",[6318],{"type":3025},{"type":3446,"content":6320},[6321,6356,6366],{"type":3073,"content":6322},[6323],{"type":3012,"content":6324},[6325,6333,6336,6338,6345,6347,6354],{"text":6326,"type":3016,"marks":6327},"Motion graphics designer",[6328,6331,6332],{"type":3020,"attrs":6329},{"href":6330,"uuid":32,"anchor":32,"target":3023,"linktype":42},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fmotion-designer\u002F",{"type":3025},{"type":5125},{"text":5309,"type":3016,"marks":6334},[6335],{"type":3025},{"text":6337,"type":3016}," These artists create animated visuals for various purposes, like marketing videos, explainer videos, and title sequences. They require strong graphic design skills, an understanding of ",{"text":6339,"type":3016,"marks":6340},"animation principles",[6341,6344],{"type":3020,"attrs":6342},{"href":6343,"uuid":32,"anchor":32,"target":3023,"linktype":42},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fprinciples-of-animation",{"type":5125},{"text":6346,"type":3016},", proficiency in motion graphics software, and the ability to communicate ideas visually so that they can bring graphic elements and ",{"text":6348,"type":3016,"marks":6349},"any typography",[6350,6353],{"type":3020,"attrs":6351},{"href":6352,"uuid":32,"anchor":32,"target":3023,"linktype":42},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-animate-text\u002F",{"type":5125},{"text":6355,"type":3016}," to life.",{"type":3073,"content":6357},[6358],{"type":3012,"content":6359},[6360,6364],{"text":6361,"type":3016,"marks":6362},"3D motion graphics artist:",[6363],{"type":3025},{"text":6365,"type":3016}," This role requires 3D software expertise to create and animate 3D models for motion graphics projects. Skills in lighting, texturing, and rendering are also essential.",{"type":3073,"content":6367},[6368],{"type":3012,"content":6369},[6370,6374,6376,6383],{"text":6371,"type":3016,"marks":6372},"Kinetic typographer:",[6373],{"type":3025},{"text":6375,"type":3016}," Specialists in animating text, ",{"text":6377,"type":3016,"marks":6378},"kinetic typographers",[6379,6382],{"type":3020,"attrs":6380},{"href":6381,"uuid":32,"anchor":32,"target":3023,"linktype":42},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fkinetic-typography\u002F",{"type":5125},{"text":6384,"type":3016}," create engaging and informative text-based animations. They require strong typography skills, an understanding of animation principles, and proficiency in motion graphics software.",{"type":3055,"attrs":6386,"content":6387},{"level":3162},[6388],{"text":2043,"type":3016,"marks":6389},[6390],{"type":3025},{"type":3446,"content":6392},[6393,6403,6422,6440],{"type":3073,"content":6394},[6395],{"type":3012,"content":6396},[6397,6401],{"text":6398,"type":3016,"marks":6399},"Animator (2D or 3D):",[6400],{"type":3025},{"text":6402,"type":3016}," Animators bring characters and objects to life with movement and expression. They require strong drawing\u002Fmodeling skills, an understanding of animation principles (timing, spacing, etc.), and the ability to collaborate effectively.",{"type":3073,"content":6404},[6405],{"type":3012,"content":6406},[6407,6411,6413,6420],{"text":6408,"type":3016,"marks":6409},"Character designer:",[6410],{"type":3025},{"text":6412,"type":3016}," ",{"text":6414,"type":3016,"marks":6415},"Character designers",[6416,6419],{"type":3020,"attrs":6417},{"href":6418,"uuid":32,"anchor":32,"target":3023,"linktype":42},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcharacter-design\u002F",{"type":5125},{"text":6421,"type":3016}," are responsible for creating characters' visual identities. They need impressive drawing skills, an understanding of anatomy and character development, and the ability to translate ideas into visually appealing characters.",{"type":3073,"content":6423},[6424],{"type":3012,"content":6425},[6426,6430,6431,6438],{"text":6427,"type":3016,"marks":6428},"Storyboarding artist:",[6429],{"type":3025},{"text":6412,"type":3016},{"text":6432,"type":3016,"marks":6433},"Storyboard animation artists",[6434,6437],{"type":3020,"attrs":6435},{"href":6436,"uuid":32,"anchor":32,"target":3023,"linktype":42},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fstoryboarding-in-animation\u002F",{"type":5125},{"text":6439,"type":3016}," visually map out the narrative flow of an animation project. They require storytelling skills, the ability to translate scripts into visuals, and a good understanding of filmmaking techniques.",{"type":3073,"content":6441},[6442],{"type":3012,"content":6443},[6444,6448],{"text":6445,"type":3016,"marks":6446},"Concept artist:",[6447],{"type":3025},{"text":6449,"type":3016}," Concept artists set the visual tone for an animation project, creating initial sketches and paintings of characters, environments, and props. They need a strong imagination, a broad knowledge of design principles, and the ability to translate ideas into compelling visuals.",{"type":3012,"content":6451},[6452,6454,6461,6462,6469],{"text":6453,"type":3016},"Breaking into either of these careers can be tough if you don’t have the correct skillset. There are ",{"text":6455,"type":3016,"marks":6456},"plenty of animation tips",[6457,6460],{"type":3020,"attrs":6458},{"href":6459,"uuid":32,"anchor":32,"target":3023,"linktype":42},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-tips\u002F",{"type":5125},{"text":3666,"type":3016},{"text":6463,"type":3016,"marks":6464},"various animation courses",[6465,6468],{"type":3020,"attrs":6466},{"href":6467,"uuid":32,"anchor":32,"target":3023,"linktype":42},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-courses\u002F",{"type":5125},{"text":6470,"type":3016}," available (free and paid) to help you brush up on anything you feel may be lacking.",{"type":3012,"content":6472},[6473,6475,6479],{"text":6474,"type":3016},"These resources are helpful for novice animators and motion graphic designers, and even those who consider themselves pros but want to ",{"text":6476,"type":3016,"marks":6477},"expand their knowledge",[6478],{"type":3025},{"text":6480,"type":3016}," and keep their skills fresh.",{"type":3055,"attrs":6482,"content":6483},{"level":3162},[6484],{"text":6485,"type":3016,"marks":6486},"Shared skills",[6487],{"type":3025},{"type":3012,"content":6489},[6490,6492,6496,6498,6505,6507,6514],{"text":6491,"type":3016},"Both animation and motion graphics require a ",{"text":6493,"type":3016,"marks":6494},"solid understanding of art fundamentals ",[6495],{"type":3025},{"text":6497,"type":3016},"(color theory, composition, etc.), ",{"text":6499,"type":3016,"marks":6500},"strong creative skills",[6501,6504],{"type":3020,"attrs":6502},{"href":6503,"uuid":32,"anchor":32,"target":3023,"linktype":42},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-improve-creativity\u002F",{"type":5125},{"text":6506,"type":3016},", and visual storytelling. Excellent communication and collaboration skills are crucial for working effectively within ",{"text":6508,"type":3016,"marks":6509},"creative teams",[6510,6513],{"type":3020,"attrs":6511},{"href":6512,"uuid":32,"anchor":32,"target":3023,"linktype":42},"https:\u002F\u002Fwww.linearity.io\u002Fbusiness\u002Fsolutions\u002Fcreative-teams-design\u002F",{"type":5125},{"text":3187,"type":3016},{"type":3055,"attrs":6516,"content":6517},{"level":3057},[6518],{"text":6519,"type":3016,"marks":6520},"Key takeaways",[6521],{"type":3025},{"type":3012,"content":6523},[6524,6526,6530],{"text":6525,"type":3016},"Whether you opt for a delightful animation or a sharp motion graphic, the most effective graphics enhance your project and yield results. Any animation that ",{"text":6527,"type":3016,"marks":6528},"reaches its purpose",[6529],{"type":3025},{"text":6531,"type":3016}," (education, information, entertainment, etc.) is a successful design.‍",{"type":3012,"content":6533},[6534,6536,6542],{"text":6535,"type":3016},"Ready to take your graphic design creations to the next level? ",{"text":966,"type":3016,"marks":6537},[6538,6541],{"type":3020,"attrs":6539},{"href":6540,"uuid":32,"anchor":32,"target":3023,"linktype":42},"https:\u002F\u002Flinearity.io\u002Fget-started",{"type":5125},{"text":6543,"type":3016}," puts all the design tools you need in your hands, whether you prefer creating on Mac, iPad, or iPhone.",{"type":3012,"content":6545},[6546,6551],{"text":976,"type":3016,"marks":6547},[6548,6550],{"type":3020,"attrs":6549},{"href":3022,"uuid":32,"anchor":32,"target":3023,"linktype":42},{"type":5125},{"text":6552,"type":3016}," removes the barrier between static design and animation. You can effortlessly add motion to your static graphics and create dynamic presentations, eye-catching marketing materials, or engaging announcement posts.",{"type":3012,"content":6554},[6555,6557,6564],{"text":6556,"type":3016},"Get started for free below, or check out our ",{"text":6558,"type":3016,"marks":6559},"Pro and Org plans",[6560,6563],{"type":3020,"attrs":6561},{"href":6562,"uuid":32,"anchor":32,"target":3023,"linktype":42},"https:\u002F\u002Fwww.linearity.io\u002Fpricing\u002F",{"type":5125},{"text":3187,"type":3016},{"type":3043,"attrs":6566},{"id":5079,"body":6567},[6568,6579,6582],{"_uid":6569,"image":6570,"title":5810,"button":6575,"component":5815,"description":5816},"i-a9e2388c-0282-4070-8434-750983a2a5a0",[6571],{"_uid":6572,"image":6573,"imageAlt":70,"component":70},"47a2f329-4b30-4e76-878e-bac2d2221f16",{"id":5807,"alt":16,"name":16,"focus":16,"title":16,"source":16,"filename":5808,"copyright":16,"fieldtype":33,"meta_data":6574,"is_external_url":19},{},[6576],{"_uid":6577,"icon":16,"link":6578,"size":115,"text":1234,"type":2401,"component":118},"c2334af9-37e3-4e5f-aec5-dc3958080d68",{"id":16,"url":785,"linktype":42,"fieldtype":43,"cached_url":785},{"lg":16,"md":16,"sm":16,"xl":6580,"xs":16,"xl2":16,"xl3":16,"_uid":6581,"initial":5143,"component":5144,"backgroundColor":5145},"40","i-41b0276e-8ca1-49de-bc12-9ab4261f723a",{"_uid":6583,"component":6584,"questions":6585},"i-323fba5c-e136-41f6-a9b1-632ffa7b1514","BlogFaqSection",[6586,6587,6588,6589,6590,6591],"a857e6eb-2397-438e-8cbe-ec4dfcc25f67","11268a7b-e0f2-46b1-9df2-b4d91276456a","032fa9c0-3ef0-40dc-919f-544dc283bae2","4d0c1b30-8e41-4c2d-a7e4-a32c5fc627e3","6b0a4207-890d-4394-9eff-0d6299ca80aa","52182f27-143d-4d8b-b234-586d9f35bcae",{"id":6593,"alt":5051,"name":16,"focus":16,"title":5051,"source":16,"filename":6594,"copyright":16,"fieldtype":33,"meta_data":6595,"is_external_url":19},18932104,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F9c29738ea2\u002Fmotion-graphics-vs-animation_thumbnail.png",{},{"id":6597,"filename":6598,"fieldtype":33,"is_external_url":19},18540915,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fbbbc97a1d4\u002Fmotion-graphics-vs-animation-newblogcover.png","Your Next Career Move: Motion Graphics vs. Animation","2024-05-16 12:46","In this article, we break down the differences, applications, and strengths of motion graphics and animation.","motion-graphics-vs-animation","blog\u002Fmotion-graphics-vs-animation",490,[],"417d1404-4b44-41d5-bce6-c08d40092271","2024-12-09T16:05:40.448Z",[],{"id":32,"alt":32,"name":16,"focus":32,"title":32,"source":32,"filename":16,"copyright":32,"fieldtype":33,"meta_data":6610},{},-50,[],"0a345a74-c46f-4948-8371-0a16be865dee",[],"61d52e58-4f25-4f51-a256-c093a1f5a843",[6617],{"_uid":6618,"image":6619,"imageAlt":6623,"component":70},"85a175d2-8466-4ec0-90a2-af56023d2b26",{"id":6620,"alt":16,"name":16,"focus":16,"title":16,"source":16,"filename":6621,"copyright":16,"fieldtype":33,"meta_data":6622,"is_external_url":19},19247227,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F15c210f334\u002Fanimation_for_beginners__how_to_get_started___which_software_to_use_main_image.jpg",{},"Animation for beginners: How to get started & which software to use Blog Hero Image",[6625],{"name":6626,"created_at":6627,"published_at":6628,"updated_at":6629,"id":6630,"uuid":6631,"content":6632,"slug":6642,"full_slug":6643,"sort_by_date":32,"position":6644,"tag_list":6645,"is_startpage":19,"parent_id":3386,"meta_data":32,"group_id":6646,"first_published_at":6647,"release_id":32,"lang":694,"path":32,"alternates":6648,"default_full_slug":32,"translated_slugs":32,"_stopResolving":15},"Valentina Perezalonso","2024-10-15T12:11:19.134Z","2026-09-05T00:11:06.362Z","2026-09-05T00:11:06.371Z",563637929,"2b57c4d9-31ff-497f-9185-aa7ed9553667",{"_uid":6633,"name":6626,"image":6634,"socials":6638,"position":6639,"component":1751,"description":6640,"otherAuthors":6641},"266ba3cf-6e54-496d-a806-38f7dba2be82",{"id":6635,"alt":16,"name":16,"focus":16,"title":16,"source":16,"filename":6636,"copyright":16,"fieldtype":33,"meta_data":6637,"is_external_url":19},17672082,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1366x1306\u002Fa1911636a1\u002Fwhatsapp-image-2024-07-29-at-22-01-53-1.jpeg",{},[],"Content writer and strategist","Content writer and strategist with a background in European SaaS and FinTech startups. Valentina is the co-founder of La Sopa Content Agency and a contributor to Linearity’s blog.\n\n",[],"valentina-perezalonso","blog\u002Fauthor\u002Fvalentina-perezalonso",-180,[],"63dfe749-58dd-470d-8272-9eb76074d526","2024-12-09T16:05:25.397Z",[],{"id":32,"alt":32,"name":16,"focus":32,"title":32,"source":32,"filename":16,"copyright":32,"fieldtype":33,"meta_data":6650},{},[6652],{"_uid":6653,"content":6654,"component":3310},"3913f338-09c9-4088-b8f3-fe6416ca8793",{"type":3009,"attrs":6655,"content":6656},{"backgroundColor":32},[6657,6662,6679,6684,6691,6696,6714,6721,6749,6756,6761,6768,6773,6780,6785,6792,6797,6820,6836,6854,6860,6871,6878,6994,7001,7035,7051,7057,7062,7069,7115,7122,7131,7147,7154,7159,7165,7215,7222,7231,7238,7247,7263,7270,7275,7281,7316,7323,7332,7348,7355,7360,7366,7401,7408,7417,7419,7426,7433,7438,7454,7481,7498,7511,7527,7540,7556,7569,7576,7582,7587,7721,7726,7740,7747,7752,7757,7764,7769,7776,7783,7875,7884,7923,7930,7995,8002,8007,8014,8032,8039,8057,8064,8084,8091,8096,8103,8117,8124,8129,8143,8148],{"type":3012,"attrs":6658,"content":6659},{"textAlign":32},[6660],{"text":6661,"type":3016},"Animation for beginners in 2026 starts with simple techniques — text fades, breathing loops, dissolve transitions — before progressing to keyframes, easing, and timeline control. This guide covers how to start animating quickly, which beginner-friendly tools to use, the 12 animation principles every animator needs to know, and how to overcome the common challenges that slow beginners down.",{"type":3012,"attrs":6663,"content":6664},{"textAlign":32},[6665,6667,6672,6678],{"text":6666,"type":3016},"When you think of animation, you probably picture Pixar, Disney, or DreamWorks movies. And that's exactly why animation might seem daunting. But bringing movement and life into your static designs can be as easy as clicking a few buttons on",{"text":6412,"type":3016,"marks":6668},[6669],{"type":3020,"attrs":6670},{"href":6671,"uuid":32,"anchor":32,"target":3023,"linktype":42},"https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fauto-animate\u002F",{"text":6673,"type":3016,"marks":6674},"beginner-friendly software",[6675,6677],{"type":3020,"attrs":6676},{"href":6671,"uuid":32,"anchor":32,"target":3023,"linktype":42},{"type":5125},{"text":5343,"type":3016},{"type":3012,"attrs":6680,"content":6681},{"textAlign":32},[6682],{"text":6683,"type":3016},"Let's dive into everything you need to know about animation for beginners and how to get started. ",{"type":3055,"attrs":6685,"content":6686},{"level":3057,"textAlign":32},[6687],{"text":6688,"type":3016,"marks":6689},"How to quickly start animating?",[6690],{"type":3025},{"type":3012,"attrs":6692,"content":6693},{"textAlign":32},[6694],{"text":6695,"type":3016},"As with any new project or skill, you have to start small. Think of easy animation techniques you can tackle at the beginning of your learning journey. ",{"type":3012,"attrs":6697,"content":6698},{"textAlign":32},[6699,6701,6706,6712],{"text":6700,"type":3016},"For instance, let's say you have an",{"text":6412,"type":3016,"marks":6702},[6703],{"type":3020,"attrs":6704},{"href":6705,"uuid":32,"anchor":32,"target":3023,"linktype":42},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Ftutorials\u002Fanimate-with-move\u002Fhow-to-animate-an-instagram-story\u002F",{"text":6707,"type":3016,"marks":6708},"Instagram ad story",[6709,6711],{"type":3020,"attrs":6710},{"href":6705,"uuid":32,"anchor":32,"target":3023,"linktype":42},{"type":5125},{"text":6713,"type":3016}," but want to bring in some movement to make it more dynamic. Break down your project into some simple animations. You could try out:",{"type":3055,"attrs":6715,"content":6716},{"level":3162,"textAlign":32},[6717],{"text":6718,"type":3016,"marks":6719},"Text animations",[6720],{"type":3025},{"type":3012,"attrs":6722,"content":6723},{"textAlign":32},[6724,6726,6730,6736,6738,6743],{"text":6725,"type":3016},"You can animate text using a",{"text":6412,"type":3016,"marks":6727},[6728],{"type":3020,"attrs":6729},{"href":3128,"uuid":32,"anchor":32,"target":3023,"linktype":42},{"text":6731,"type":3016,"marks":6732},"preset",[6733,6735],{"type":3020,"attrs":6734},{"href":3128,"uuid":32,"anchor":32,"target":3023,"linktype":42},{"type":5125},{"text":6737,"type":3016}," to fade letters in and out. Or you can",{"text":6412,"type":3016,"marks":6739},[6740],{"type":3020,"attrs":6741},{"href":6742,"uuid":32,"anchor":32,"target":3023,"linktype":42},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Ftutorials\u002Fanimate-with-move\u002Fanimate-text\u002F",{"text":6744,"type":3016,"marks":6745},"use the timeline of your software to manually move the text up and down. ",[6746,6748],{"type":3020,"attrs":6747},{"href":6742,"uuid":32,"anchor":32,"target":3023,"linktype":42},{"type":5125},{"type":3055,"attrs":6750,"content":6751},{"level":3162,"textAlign":32},[6752],{"text":6753,"type":3016,"marks":6754},"Breathing motions",[6755],{"type":3025},{"type":3012,"attrs":6757,"content":6758},{"textAlign":32},[6759],{"text":6760,"type":3016},"Pick out an element in your design and set keyframes in your timeline to increase the scale just a tad. Then, in the next second, reduce the size. Increase it once again, then decrease it one more time. This motion gives the illusion of an inhale and exhale. ",{"type":3055,"attrs":6762,"content":6763},{"level":3162,"textAlign":32},[6764],{"text":6765,"type":3016,"marks":6766},"Loop animations",[6767],{"type":3025},{"type":3012,"attrs":6769,"content":6770},{"textAlign":32},[6771],{"text":6772,"type":3016},"Choose an element, like a circle, and make it bounce from one corner to another. Place the circle at the top of your design, then move the playhead in your timeline and move the circle to the right side, then to the bottom, up to the left, and back at the top. Keep the motion going until the end. You've created a loop. ",{"type":3055,"attrs":6774,"content":6775},{"level":3162,"textAlign":32},[6776],{"text":6777,"type":3016,"marks":6778},"Dissolve transitions",[6779],{"type":3025},{"type":3012,"attrs":6781,"content":6782},{"textAlign":32},[6783],{"text":6784,"type":3016},"To create the illusion of objects dissolving, you can adjust the opacity of the elements. Set a keyframe when you want the dissolve to start (100%) and where you want it to end (0%). The visible object will begin to disappear as the opacity goes down. An invisible object (set to 0%) can start to appear in the frame as soon as the previous one has disappeared.",{"type":3055,"attrs":6786,"content":6787},{"level":3057,"textAlign":32},[6788],{"text":6789,"type":3016,"marks":6790},"Recommended animation tools",[6791],{"type":3025},{"type":3012,"attrs":6793,"content":6794},{"textAlign":32},[6795],{"text":6796,"type":3016},"Starting out with animation can only feel simple if you choose the right software. When selecting software, consider: ",{"type":3446,"content":6798},[6799,6806,6813],{"type":3073,"content":6800},[6801],{"type":3012,"attrs":6802,"content":6803},{"textAlign":32},[6804],{"text":6805,"type":3016},"Your skill level and how much guidance you need",{"type":3073,"content":6807},[6808],{"type":3012,"attrs":6809,"content":6810},{"textAlign":32},[6811],{"text":6812,"type":3016},"If your laptop or tablet has enough power to run the program",{"type":3073,"content":6814},[6815],{"type":3012,"attrs":6816,"content":6817},{"textAlign":32},[6818],{"text":6819,"type":3016},"If the software is compatible with your operating system (iOS, Android, Windows, etc.)",{"type":3012,"attrs":6821,"content":6822},{"textAlign":32},[6823,6825,6829,6835],{"text":6824,"type":3016},"Here are five beginner-friendly animation software you could try out if you're interested in 2D or vector animation. If you want to dig deeper into 2D animation software, you can",{"text":6412,"type":3016,"marks":6826},[6827],{"type":3020,"attrs":6828},{"href":5340,"uuid":32,"anchor":32,"target":3023,"linktype":42},{"text":6830,"type":3016,"marks":6831},"check out this list",[6832,6834],{"type":3020,"attrs":6833},{"href":5340,"uuid":32,"anchor":32,"target":3023,"linktype":42},{"type":5125},{"text":3187,"type":3016},{"type":3043,"attrs":6837},{"id":6838,"body":6839},"09f33a9b-564a-480a-87de-a72cfd7a2b6f",[6840],{"_uid":6841,"asset":6842,"component":4060,"description":6853},"i-59ce454b-1ba8-4441-aacc-ad76028a318b",[6843],{"_uid":6844,"asset":6845,"device":28,"component":30},"fdd639f0-8022-48ac-bae6-466d17fd1fe2",[6846],{"_uid":6847,"image":6848,"imageAlt":6852,"component":70},"545c313a-35a9-46ba-bd91-02835943b6e7",{"id":6849,"alt":16,"name":16,"focus":16,"title":16,"source":16,"filename":6850,"copyright":16,"fieldtype":33,"meta_data":6851,"is_external_url":19},19247228,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1272f3aad8\u002Fanimation_for_beginners__how_to_get_started___which_software_to_use_image_1.jpg",{},"Blog Image","Source: [Linearity](https:\u002F\u002Fimages.app.goo.gl\u002FMAUke3emx6yPe7Xp6)",{"type":3055,"attrs":6855,"content":6856},{"level":3162,"textAlign":32},[6857],{"text":976,"type":3016,"marks":6858},[6859],{"type":3025},{"type":3012,"attrs":6861,"content":6862},{"textAlign":32},[6863,6869],{"text":976,"type":3016,"marks":6864},[6865,6868],{"type":3020,"attrs":6866},{"href":6867,"uuid":32,"anchor":32,"target":3023,"linktype":42},"https:\u002F\u002Fwww.linearity.io\u002Fmove",{"type":5125},{"text":6870,"type":3016}," is a vector animation platform for graphic designers and illustrators. ",{"type":3012,"attrs":6872,"content":6873},{"textAlign":32},[6874],{"text":6875,"type":3016,"marks":6876},"Why it's good for beginners: ",[6877],{"type":3025},{"type":3446,"content":6879},[6880,6891,6914,6937,6961],{"type":3073,"content":6881},[6882],{"type":3012,"attrs":6883,"content":6884},{"textAlign":32},[6885,6889],{"text":6886,"type":3016,"marks":6887},"Animation presets: ",[6888],{"type":3025},{"text":6890,"type":3016},"One-click motion effects that apply ready-made animations to any element — text fades, scale pops, slide-ins, and more. The fastest way to add movement to a static design without building animations from scratch.",{"type":3073,"content":6892},[6893],{"type":3012,"attrs":6894,"content":6895},{"textAlign":32},[6896,6900,6902,6907,6912],{"text":6897,"type":3016,"marks":6898},"Presets: ",[6899],{"type":3025},{"text":6901,"type":3016},"If animating text or elements in your design seems too complex or you just want to whip out an animated video quickly, then using",{"text":6412,"type":3016,"marks":6903},[6904],{"type":3020,"attrs":6905},{"href":6906,"uuid":32,"anchor":32,"target":3023,"linktype":42},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Ftutorials\u002Fanimate-with-move\u002F5-animation-presets-and-how-to-use-them",{"text":1458,"type":3016,"marks":6908},[6909,6911],{"type":3020,"attrs":6910},{"href":6906,"uuid":32,"anchor":32,"target":3023,"linktype":42},{"type":5125},{"text":6913,"type":3016}," — one-click motion effects — is the way to go. ",{"type":3073,"content":6915},[6916],{"type":3012,"attrs":6917,"content":6918},{"textAlign":32},[6919,6923,6925,6929,6935],{"text":6920,"type":3016,"marks":6921},"Template Gallery: ",[6922],{"type":3025},{"text":6924,"type":3016},"If you feel lost or lack inspiration to make your static design more engaging, tap into",{"text":6412,"type":3016,"marks":6926},[6927],{"type":3020,"attrs":6928},{"href":1717,"uuid":32,"anchor":32,"target":3023,"linktype":42},{"text":6930,"type":3016,"marks":6931},"Linearity's template gallery",[6932,6934],{"type":3020,"attrs":6933},{"href":1717,"uuid":32,"anchor":32,"target":3023,"linktype":42},{"type":5125},{"text":6936,"type":3016},". With thousands of templates, you'll be sure to find assistance in your animation process.",{"type":3073,"content":6938},[6939],{"type":3012,"attrs":6940,"content":6941},{"textAlign":32},[6942,6946,6948,6953,6959],{"text":6943,"type":3016,"marks":6944},"Timeline feature: ",[6945],{"type":3025},{"text":6947,"type":3016},"The",{"text":6412,"type":3016,"marks":6949},[6950],{"type":3020,"attrs":6951},{"href":6952,"uuid":32,"anchor":32,"target":3023,"linktype":42},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Fmove\u002Fmac\u002Fuser-guide\u002Finterface\u002Ftimeline",{"text":6954,"type":3016,"marks":6955},"timeline",[6956,6958],{"type":3020,"attrs":6957},{"href":6952,"uuid":32,"anchor":32,"target":3023,"linktype":42},{"type":5125},{"text":6960,"type":3016}," is where you create and undo your animations. Animating in the timeline can be as simple as moving the playhead ahead, selecting an element, and moving it up, down, forward, or backward. Click on play to see the magic unfold. ",{"type":3073,"content":6962},[6963],{"type":3012,"attrs":6964,"content":6965},{"textAlign":32},[6966,6970,6972,6977,6982,6984,6988,6993],{"text":6967,"type":3016,"marks":6968},"Integration with design tools: ",[6969],{"type":3025},{"text":6971,"type":3016},"Are you worried about moving your designs from",{"text":6412,"type":3016,"marks":6973},[6974],{"type":3020,"attrs":6975},{"href":6976,"uuid":32,"anchor":32,"target":3023,"linktype":42},"https:\u002F\u002Fwww.linearity.io\u002Fcomparison\u002Ffigma\u002F",{"text":2127,"type":3016,"marks":6978},[6979,6981],{"type":3020,"attrs":6980},{"href":6976,"uuid":32,"anchor":32,"target":3023,"linktype":42},{"type":5125},{"text":6983,"type":3016}," into your animation software? Linearity Move seamlessly integrates with third-party design tools to ease the animation process. You can also directly build your vector designs within the platform using",{"text":6412,"type":3016,"marks":6985},[6986],{"type":3020,"attrs":6987},{"href":6101,"uuid":32,"anchor":32,"target":3023,"linktype":42},{"text":966,"type":3016,"marks":6989},[6990,6992],{"type":3020,"attrs":6991},{"href":6101,"uuid":32,"anchor":32,"target":3023,"linktype":42},{"type":5125},{"text":5343,"type":3016},{"type":3012,"attrs":6995,"content":6996},{"textAlign":32},[6997],{"text":6998,"type":3016,"marks":6999},"Choose Linearity Move if…",[7000],{"type":3025},{"type":3446,"content":7002},[7003],{"type":3073,"content":7004},[7005],{"type":3012,"attrs":7006,"content":7007},{"textAlign":32},[7008,7010,7015,7021,7023,7028,7034],{"text":7009,"type":3016},"You want user-friendly software for your Mac or iPad to produce engaging and memorable",{"text":6412,"type":3016,"marks":7011},[7012],{"type":3020,"attrs":7013},{"href":7014,"uuid":32,"anchor":32,"target":3023,"linktype":42},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Ftutorials\u002Fanimate-with-move\u002Fhow-to-animate-an-image-carousel-for-instagram",{"text":7016,"type":3016,"marks":7017},"social media posts",[7018,7020],{"type":3020,"attrs":7019},{"href":7014,"uuid":32,"anchor":32,"target":3023,"linktype":42},{"type":5125},{"text":7022,"type":3016}," and",{"text":6412,"type":3016,"marks":7024},[7025],{"type":3020,"attrs":7026},{"href":7027,"uuid":32,"anchor":32,"target":3023,"linktype":42},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Ftutorials\u002Fanimate-with-move\u002Fpromotional-video",{"text":7029,"type":3016,"marks":7030},"ads",[7031,7033],{"type":3020,"attrs":7032},{"href":7027,"uuid":32,"anchor":32,"target":3023,"linktype":42},{"type":5125},{"text":3187,"type":3016},{"type":3043,"attrs":7036},{"id":6838,"body":7037},[7038],{"_uid":7039,"asset":7040,"component":4060,"description":7050},"i-01aff84f-1221-4239-9cd7-ee0faeedebc3",[7041],{"_uid":7042,"asset":7043,"device":28,"component":30},"73b8fc23-8f6e-43f2-9af2-f037183f19bd",[7044],{"_uid":7045,"image":7046,"imageAlt":6852,"component":70},"5182ecc5-148d-468d-951b-37332094bd52",{"id":7047,"alt":16,"name":16,"focus":16,"title":16,"source":16,"filename":7048,"copyright":16,"fieldtype":33,"meta_data":7049,"is_external_url":19},19247229,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F8aa4a25862\u002Fanimation_for_beginners__how_to_get_started___which_software_to_use_image_2.jpg",{},"Source: [Procreate](https:\u002F\u002Fhelp.procreate.com\u002Fprocreate\u002Fhandbook\u002Fanimation\u002Fanimation-interface)",{"type":3055,"attrs":7052,"content":7053},{"level":3162,"textAlign":32},[7054],{"text":2147,"type":3016,"marks":7055},[7056],{"type":3025},{"type":3012,"attrs":7058,"content":7059},{"textAlign":32},[7060],{"text":7061,"type":3016},"Procreate is a raster graphics app for iPad that allows users to create drawings, illustrations, and 2D and 3D animations. ",{"type":3012,"attrs":7063,"content":7064},{"textAlign":32},[7065],{"text":7066,"type":3016,"marks":7067},"Why it's good for beginners:",[7068],{"type":3025},{"type":3446,"content":7070},[7071,7082,7093,7104],{"type":3073,"content":7072},[7073],{"type":3012,"attrs":7074,"content":7075},{"textAlign":32},[7076,7080],{"text":7077,"type":3016,"marks":7078},"Visual timeline: ",[7079],{"type":3025},{"text":7081,"type":3016},"Procreate's timeline feature depicts your animation frame by frame. You can preview your work, edit frame duration, duplicate, remove, or add new frames.",{"type":3073,"content":7083},[7084],{"type":3012,"attrs":7085,"content":7086},{"textAlign":32},[7087,7091],{"text":7088,"type":3016,"marks":7089},"Onion Skin: ",[7090],{"type":3025},{"text":7092,"type":3016},"Procreate's onion skinning is a faint layer on top of your current frame that lets you preview upcoming or previous movements in your animations. ",{"type":3073,"content":7094},[7095],{"type":3012,"attrs":7096,"content":7097},{"textAlign":32},[7098,7102],{"text":7099,"type":3016,"marks":7100},"Canvas: ",[7101],{"type":3025},{"text":7103,"type":3016},"You can select a specific frame in your animation and directly draw and paint on it, editing only that frame without affecting the rest. ",{"type":3073,"content":7105},[7106],{"type":3012,"attrs":7107,"content":7108},{"textAlign":32},[7109,7113],{"text":7110,"type":3016,"marks":7111},"Animation foreground and background:",[7112],{"type":3025},{"text":7114,"type":3016}," You can lock in foreground and background frames that remain still throughout the animation. ",{"type":3012,"attrs":7116,"content":7117},{"textAlign":32},[7118],{"text":7119,"type":3016,"marks":7120},"Choose Procreate if…",[7121],{"type":3025},{"type":3446,"content":7123},[7124],{"type":3073,"content":7125},[7126],{"type":3012,"attrs":7127,"content":7128},{"textAlign":32},[7129],{"text":7130,"type":3016},"You're an iPad artist or illustrator who wants a platform on which you can sketch and animate your art.  ",{"type":3043,"attrs":7132},{"id":6838,"body":7133},[7134],{"_uid":7135,"asset":7136,"component":4060,"description":7146},"i-8b2e5515-742d-46d8-a126-b99f6c172f74",[7137],{"_uid":7138,"asset":7139,"device":28,"component":30},"9180c461-f9c9-4e6e-966d-1c50c6bf9a89",[7140],{"_uid":7141,"image":7142,"imageAlt":6852,"component":70},"e5c30ffa-2716-4aef-bab5-3558a398adcf",{"id":7143,"alt":16,"name":16,"focus":16,"title":16,"source":16,"filename":7144,"copyright":16,"fieldtype":33,"meta_data":7145,"is_external_url":19},19247231,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Ffec4a5b6c4\u002Fanimation_for_beginners__how_to_get_started___which_software_to_use_image_3.jpg",{},"Source: [Adobe](https:\u002F\u002Fimages.app.goo.gl\u002Fd7BX6zXkf9KM73w37)",{"type":3055,"attrs":7148,"content":7149},{"level":3162,"textAlign":32},[7150],{"text":7151,"type":3016,"marks":7152},"Adobe Animate or Adobe After Effects",[7153],{"type":3025},{"type":3012,"attrs":7155,"content":7156},{"textAlign":32},[7157],{"text":7158,"type":3016},"Adobe Animate is 2D animation software traditionally used by professionals for cartoon creation but accessible to hobby animators alike. 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You can find support or like-minded people at in-person events or on their Discord server. ",{"type":3073,"content":7380},[7381],{"type":3012,"attrs":7382,"content":7383},{"textAlign":32},[7384,7388],{"text":7385,"type":3016,"marks":7386},"Flexible workflow: ",[7387],{"type":3025},{"text":7389,"type":3016},"You can choose whether you animate frame-by-frame, integrate 2D animation with 3D styles, or use motion tweens to automate smooth transitions between keyframes. ",{"type":3073,"content":7391},[7392],{"type":3012,"attrs":7393,"content":7394},{"textAlign":32},[7395,7399],{"text":7396,"type":3016,"marks":7397},"Advanced pen, brush, and color tools: ",[7398],{"type":3025},{"text":7400,"type":3016},"From Dynamic Brushes to highly customizable pencil lines, Harmony offers a wide range of options to refine your creations. ",{"type":3012,"attrs":7402,"content":7403},{"textAlign":32},[7404],{"text":7405,"type":3016,"marks":7406},"Choose Toon Boom Harmony if…",[7407],{"type":3025},{"type":3446,"content":7409},[7410],{"type":3073,"content":7411},[7412],{"type":3012,"attrs":7413,"content":7414},{"textAlign":32},[7415],{"text":7416,"type":3016},"You want a professional-grade program that is compatible with Mac, Windows, or Linux, and you have the time to invest in learning how to use its wide range of features. ",{"type":3012,"attrs":7418},{"textAlign":32},{"type":3055,"attrs":7420,"content":7421},{"level":3057,"textAlign":32},[7422],{"text":7423,"type":3016,"marks":7424},"Starting your animation journey",[7425],{"type":3025},{"type":3055,"attrs":7427,"content":7428},{"level":3162,"textAlign":32},[7429],{"text":7430,"type":3016,"marks":7431},"Get clear on the types of animation you want to make",[7432],{"type":3025},{"type":3012,"attrs":7434,"content":7435},{"textAlign":32},[7436],{"text":7437,"type":3016},"Before thinking about software to animate with, you must decide on an animation style. ",{"type":3043,"attrs":7439},{"id":6838,"body":7440},[7441],{"_uid":7442,"asset":7443,"component":4060,"description":7453},"i-30dc306e-47e8-4de9-90dc-d974eda53700",[7444],{"_uid":7445,"asset":7446,"device":28,"component":30},"954edd6d-62b8-4a6d-bde3-5259c6682c61",[7447],{"_uid":7448,"image":7449,"imageAlt":6852,"component":70},"b7a27840-dd5e-4a9c-8af2-eafdfb0a2a39",{"id":7450,"alt":16,"name":16,"focus":16,"title":16,"source":16,"filename":7451,"copyright":16,"fieldtype":33,"meta_data":7452,"is_external_url":19},19247234,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F93e80fad0e\u002Fanimation_for_beginners__how_to_get_started___which_software_to_use_image_6.jpg",{},"*The Lion King.* Source: [Pinterest](https:\u002F\u002Fwww.pinterest.de\u002Fpin\u002F1266706132310661\u002F)",{"type":3446,"content":7455},[7456],{"type":3073,"content":7457},[7458],{"type":3012,"attrs":7459,"content":7460},{"textAlign":32},[7461,7465,7467,7479],{"text":7462,"type":3016,"marks":7463},"Traditional animation",[7464],{"type":3025},{"text":7466,"type":3016},": The wildly popular hand-drawn, frame-by-frame animation used in old ",{"text":7468,"type":3016,"marks":7469},"Disney",[7470],{"type":3020,"attrs":7471},{"href":7472,"uuid":7473,"anchor":32,"target":1207,"linktype":47,"story":7474},"\u002Fblog\u002Fdisney-statistics","7b6524ef-2b6f-4608-9e34-99f9e3af9396",{"name":7475,"id":7476,"uuid":7473,"slug":7477,"url":7478,"full_slug":7478,"_stopResolving":15},"150 Disney statistics: Walt Disney World, Disney Plus, and more",579886876,"disney-statistics","blog\u002Fdisney-statistics",{"text":7480,"type":3016}," films like The Lion King. If you want to bring your drawings or tablet illustrations to life, this is your type. ",{"type":3043,"attrs":7482},{"id":6838,"body":7483},[7484],{"_uid":7485,"asset":7486,"component":4060,"description":7497},"i-1e20f97a-5db8-46dd-8ee5-700d6122efbe",[7487],{"_uid":7488,"asset":7489,"device":28,"component":30},"a4ff7d9c-742e-43a9-a39c-ab5a07d92477",[7490],{"_uid":7491,"image":7492,"imageAlt":6852,"component":70},"fc94e238-545a-4b20-9c7b-685736bb24fb",{"id":7493,"alt":16,"name":16,"focus":16,"title":16,"source":16,"filename":7494,"copyright":16,"fieldtype":33,"meta_data":7495,"is_external_url":19},207933205321636,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1550x1015\u002F6f48573117\u002Fimage-final.png",{"size":7496},"1550x1015","Custom 2D vector-style illustration.",{"type":3446,"content":7499},[7500],{"type":3073,"content":7501},[7502],{"type":3012,"attrs":7503,"content":7504},{"textAlign":32},[7505,7509],{"text":7506,"type":3016,"marks":7507},"Vector animation and motion graphics: ",[7508],{"type":3025},{"text":7510,"type":3016},"This style is used to animate 2D characters, professional cartoons, and corporate explainer videos. 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This type is reserved for advanced animation experts since you must clearly understand animation principles, complex animation software, and the ins and outs of rigging.",{"type":3043,"attrs":7541},{"id":6838,"body":7542},[7543],{"_uid":7544,"asset":7545,"component":4060,"description":7555},"i-9b7002d9-5f1f-482e-aff1-7f7cc626d8bd",[7546],{"_uid":7547,"asset":7548,"device":28,"component":30},"5ac88aa8-fc7b-4719-94d8-f06f4b6c2aa2",[7549],{"_uid":7550,"image":7551,"imageAlt":6852,"component":70},"990b60a1-b852-48e0-8082-faba0e9a7906",{"id":7552,"alt":16,"name":16,"focus":16,"title":16,"source":16,"filename":7553,"copyright":16,"fieldtype":33,"meta_data":7554,"is_external_url":19},19247240,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F3d9089aaf8\u002Fanimation_for_beginners__how_to_get_started___which_software_to_use_image_9.jpg",{},"*Isle of Dogs.* Source: [Pinterest](https:\u002F\u002Fwww.pinterest.de\u002Fpin\u002F786300416223788419\u002F)",{"type":3446,"content":7557},[7558],{"type":3073,"content":7559},[7560],{"type":3012,"attrs":7561,"content":7562},{"textAlign":32},[7563,7567],{"text":7564,"type":3016,"marks":7565},"Stop motion animation: ",[7566],{"type":3025},{"text":7568,"type":3016},"It requires manipulating and photographing physical objects in gradual, small increments. Each frame is placed one after the other to create a sense of movement.  ",{"type":3055,"attrs":7570,"content":7571},{"level":3162,"textAlign":32},[7572],{"text":7573,"type":3016,"marks":7574},"Understand the principles of animation",[7575],{"type":3025},{"type":3043,"attrs":7577},{"id":6838,"body":7578},[7579],{"src":7580,"_uid":7581,"component":5149},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FpF--YKCCUMw?feature=oembed","i-4aae8ec8-d475-45a1-ab9b-b4247a2a7e6e",{"type":3012,"attrs":7583,"content":7584},{"textAlign":32},[7585],{"text":7586,"type":3016},"There are twelve principles of animation you should know:",{"type":3446,"content":7588},[7589,7600,7611,7622,7633,7644,7655,7666,7677,7688,7699,7710],{"type":3073,"content":7590},[7591],{"type":3012,"attrs":7592,"content":7593},{"textAlign":32},[7594,7598],{"text":7595,"type":3016,"marks":7596},"Squash and stretch: ",[7597],{"type":3025},{"text":7599,"type":3016},"Altering the size of an object by an external force without changing its volume. 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